id	sid	tid	token	lemma	pos
easat-9912	1	1	edelweiss	edelweiss	PROPN
easat-9912	1	2	applied	apply	VERB
easat-9912	1	3	science	science	NOUN
easat-9912	1	4	and	and	CCONJ
easat-9912	1	5	technology	technology	NOUN
easat-9912	1	6	issn	issn	PROPN
easat-9912	1	7	:	:	PUNCT
easat-9912	1	8	2576	2576	NUM
easat-9912	1	9	-	-	SYM
easat-9912	1	10	8484	8484	NUM
easat-9912	1	11	vol	vol	NOUN
easat-9912	1	12	.	.	PROPN
easat-9912	2	1	9	9	NUM
easat-9912	2	2	,	,	PUNCT
easat-9912	2	3	no	no	INTJ
easat-9912	2	4	.	.	NOUN
easat-9912	2	5	9	9	NUM
easat-9912	2	6	,	,	PUNCT
easat-9912	2	7	561	561	NUM
easat-9912	2	8	-	-	SYM
easat-9912	2	9	575	575	NUM
easat-9912	2	10	2025	2025	NUM
easat-9912	2	11	publisher	publisher	NOUN
easat-9912	2	12	:	:	PUNCT
easat-9912	2	13	learning	learn	VERB
easat-9912	2	14	gate	gate	NOUN
easat-9912	2	15	doi	doi	PROPN
easat-9912	2	16	:	:	PUNCT
easat-9912	2	17	10.55214/2576	10.55214/2576	NUM
easat-9912	2	18	-	-	SYM
easat-9912	2	19	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	2	20	©	©	PROPN
easat-9912	2	21	2025	2025	NUM
easat-9912	2	22	by	by	ADP
easat-9912	2	23	the	the	DET
easat-9912	2	24	authors	author	NOUN
easat-9912	2	25	;	;	PUNCT
easat-9912	2	26	licensee	licensee	PROPN
easat-9912	2	27	learning	learning	NOUN
easat-9912	2	28	gate	gate	NOUN
easat-9912	3	1	©	©	PROPN
easat-9912	3	2	2025	2025	NUM
easat-9912	3	3	by	by	ADP
easat-9912	3	4	the	the	DET
easat-9912	3	5	authors	author	NOUN
easat-9912	3	6	;	;	PUNCT
easat-9912	3	7	licensee	licensee	PROPN
easat-9912	3	8	learning	learning	NOUN
easat-9912	3	9	gate	gate	NOUN
easat-9912	3	10	history	history	NOUN
easat-9912	3	11	:	:	PUNCT
easat-9912	3	12	received	receive	VERB
easat-9912	3	13	:	:	PUNCT
easat-9912	3	14	24	24	NUM
easat-9912	3	15	june	june	PROPN
easat-9912	3	16	2025	2025	NUM
easat-9912	3	17	;	;	PUNCT
easat-9912	3	18	revised	revise	VERB
easat-9912	3	19	:	:	PUNCT
easat-9912	3	20	8	8	NUM
easat-9912	3	21	august	august	PROPN
easat-9912	3	22	2025	2025	NUM
easat-9912	3	23	;	;	PUNCT
easat-9912	3	24	accepted	accept	VERB
easat-9912	3	25	:	:	PUNCT
easat-9912	3	26	12	12	NUM
easat-9912	3	27	august	august	PROPN
easat-9912	3	28	2025	2025	NUM
easat-9912	3	29	;	;	PUNCT
easat-9912	3	30	published	publish	VERB
easat-9912	3	31	:	:	PUNCT
easat-9912	4	1	10	10	NUM
easat-9912	4	2	september	september	PROPN
easat-9912	4	3	2025	2025	NUM
easat-9912	4	4	*	*	PUNCT
easat-9912	4	5	correspondence	correspondence	NOUN
easat-9912	4	6	:	:	PUNCT
easat-9912	4	7	erdikaya@akdeniz.edu.tr	erdikaya@akdeniz.edu.tr	NOUN
easat-9912	4	8	an	an	DET
easat-9912	4	9	examination	examination	NOUN
easat-9912	4	10	of	of	ADP
easat-9912	4	11	the	the	DET
easat-9912	4	12	relationships	relationship	NOUN
easat-9912	4	13	between	between	ADP
easat-9912	4	14	university	university	NOUN
easat-9912	4	15	students	student	NOUN
easat-9912	4	16	’	'	PUNCT
easat-9912	4	17	purchase	purchase	NOUN
easat-9912	4	18	intentions	intention	NOUN
easat-9912	4	19	,	,	PUNCT
easat-9912	4	20	behaviors	behavior	NOUN
easat-9912	4	21	,	,	PUNCT
easat-9912	4	22	attitudes	attitude	NOUN
easat-9912	4	23	toward	toward	ADP
easat-9912	4	24	advertising	advertising	NOUN
easat-9912	4	25	,	,	PUNCT
easat-9912	4	26	and	and	CCONJ
easat-9912	4	27	the	the	DET
easat-9912	4	28	creativity	creativity	NOUN
easat-9912	4	29	of	of	ADP
easat-9912	4	30	social	social	ADJ
easat-9912	4	31	media	medium	NOUN
easat-9912	4	32	advertisements	advertisement	NOUN
easat-9912	4	33	in	in	ADP
easat-9912	4	34	sports	sport	NOUN
easat-9912	4	35	products	product	NOUN
easat-9912	4	36	erdi	erdi	ADV
easat-9912	4	37	kaya1	kaya1	PROPN
easat-9912	4	38	,	,	PUNCT
easat-9912	4	39	erhan	erhan	ADP
easat-9912	4	40	buyrukoğlu2	buyrukoğlu2	PROPN
easat-9912	4	41	*	*	NOUN
easat-9912	4	42	,	,	PUNCT
easat-9912	4	43	i̇smail	i̇smail	ADJ
easat-9912	4	44	varol3	varol3	NOUN
easat-9912	4	45	,	,	PUNCT
easat-9912	4	46	rıza	rıza	VERB
easat-9912	4	47	darendeli̇oğlu4	darendeli̇oğlu4	PROPN
easat-9912	4	48	,	,	PUNCT
easat-9912	4	49	nida	nida	PROPN
easat-9912	4	50	nur	nur	VERB
easat-9912	4	51	çabukca5	çabukca5	PROPN
easat-9912	4	52	1,4akdeniz	1,4akdeniz	NUM
easat-9912	4	53	university	university	NOUN
easat-9912	4	54	,	,	PUNCT
easat-9912	4	55	faculty	faculty	NOUN
easat-9912	4	56	of	of	ADP
easat-9912	4	57	sport	sport	NOUN
easat-9912	4	58	sciences	sciences	PROPN
easat-9912	4	59	,	,	PUNCT
easat-9912	4	60	department	department	NOUN
easat-9912	4	61	of	of	ADP
easat-9912	4	62	recreation	recreation	PROPN
easat-9912	4	63	,	,	PUNCT
easat-9912	4	64	antalya	antalya	PROPN
easat-9912	4	65	,	,	PUNCT
easat-9912	4	66	türkiye	türkiye	PROPN
easat-9912	4	67	;	;	PUNCT
easat-9912	4	68	erdikaya@akdeniz.edu.tr	erdikaya@akdeniz.edu.tr	PROPN
easat-9912	4	69	(	(	PUNCT
easat-9912	4	70	e.k	e.k	PROPN
easat-9912	4	71	.	.	PROPN
easat-9912	4	72	)	)	PUNCT
easat-9912	5	1	darendelioglu@akdeniz.edu.tr	darendelioglu@akdeniz.edu.tr	NOUN
easat-9912	5	2	(	(	PUNCT
easat-9912	5	3	r.d	r.d	PROPN
easat-9912	5	4	.	.	PROPN
easat-9912	5	5	)	)	PUNCT
easat-9912	5	6	.	.	PUNCT
easat-9912	6	1	2aydın	2aydın	NUM
easat-9912	6	2	adnan	adnan	PROPN
easat-9912	6	3	menderes	menderes	PROPN
easat-9912	6	4	university	university	PROPN
easat-9912	6	5	,	,	PUNCT
easat-9912	6	6	institute	institute	NOUN
easat-9912	6	7	of	of	ADP
easat-9912	6	8	social	social	ADJ
easat-9912	6	9	sciences	sciences	PROPN
easat-9912	6	10	,	,	PUNCT
easat-9912	6	11	department	department	NOUN
easat-9912	6	12	of	of	ADP
easat-9912	6	13	sport	sport	PROPN
easat-9912	6	14	management	management	NOUN
easat-9912	6	15	sciences	sciences	PROPN
easat-9912	6	16	,	,	PUNCT
easat-9912	6	17	aydın	aydın	PROPN
easat-9912	6	18	,	,	PUNCT
easat-9912	6	19	türkiye	türkiye	PROPN
easat-9912	6	20	;	;	PUNCT
easat-9912	6	21	erhanbuyrukoglu@gmail.com	erhanbuyrukoglu@gmail.com	PROPN
easat-9912	6	22	(	(	PUNCT
easat-9912	6	23	e.b	e.b	PROPN
easat-9912	6	24	.	.	PUNCT
easat-9912	6	25	)	)	PUNCT
easat-9912	6	26	.	.	PUNCT
easat-9912	7	1	3akdeniz	3akdeniz	NUM
easat-9912	7	2	university	university	NOUN
easat-9912	7	3	,	,	PUNCT
easat-9912	7	4	vocational	vocational	ADJ
easat-9912	7	5	school	school	NOUN
easat-9912	7	6	of	of	ADP
easat-9912	7	7	social	social	ADJ
easat-9912	7	8	sciences	science	NOUN
easat-9912	7	9	,	,	PUNCT
easat-9912	7	10	department	department	NOUN
easat-9912	7	11	of	of	ADP
easat-9912	7	12	property	property	NOUN
easat-9912	7	13	protection	protection	NOUN
easat-9912	7	14	and	and	CCONJ
easat-9912	7	15	security	security	NOUN
easat-9912	7	16	,	,	PUNCT
easat-9912	7	17	antalya	antalya	PROPN
easat-9912	7	18	,	,	PUNCT
easat-9912	7	19	türkiye	türkiye	PROPN
easat-9912	7	20	;	;	PUNCT
easat-9912	7	21	ismailvarol0716@gmail.com	ismailvarol0716@gmail.com	X
easat-9912	7	22	(	(	PUNCT
easat-9912	7	23	i.v	i.v	X
easat-9912	7	24	.	.	PUNCT
easat-9912	7	25	)	)	PUNCT
easat-9912	8	1	5fırat	5fırat	NUM
easat-9912	8	2	university	university	NOUN
easat-9912	8	3	,	,	PUNCT
easat-9912	8	4	institute	institute	NOUN
easat-9912	8	5	of	of	ADP
easat-9912	8	6	social	social	ADJ
easat-9912	8	7	sciences	sciences	PROPN
easat-9912	8	8	,	,	PUNCT
easat-9912	8	9	department	department	NOUN
easat-9912	8	10	of	of	ADP
easat-9912	8	11	communication	communication	NOUN
easat-9912	8	12	sciences	science	NOUN
easat-9912	8	13	,	,	PUNCT
easat-9912	8	14	elâzığ	elâzığ	PROPN
easat-9912	8	15	,	,	PUNCT
easat-9912	8	16	türkiye	türkiye	PROPN
easat-9912	8	17	;	;	PUNCT
easat-9912	8	18	nidacabukca@gmail.com	nidacabukca@gmail.com	PROPN
easat-9912	8	19	(	(	PUNCT
easat-9912	8	20	n.n.c	n.n.c	PROPN
easat-9912	8	21	.	.	PUNCT
easat-9912	8	22	)	)	PUNCT
easat-9912	8	23	.	.	PUNCT
easat-9912	9	1	abstract	abstract	ADV
easat-9912	9	2	:	:	PUNCT
easat-9912	9	3	the	the	DET
easat-9912	9	4	purpose	purpose	NOUN
easat-9912	9	5	of	of	ADP
easat-9912	9	6	this	this	DET
easat-9912	9	7	study	study	NOUN
easat-9912	9	8	is	be	AUX
easat-9912	9	9	to	to	PART
easat-9912	9	10	examine	examine	VERB
easat-9912	9	11	the	the	DET
easat-9912	9	12	relationships	relationship	NOUN
easat-9912	9	13	between	between	ADP
easat-9912	9	14	university	university	NOUN
easat-9912	9	15	students	student	NOUN
easat-9912	9	16	’	'	PUNCT
easat-9912	9	17	purchase	purchase	NOUN
easat-9912	9	18	intentions	intention	NOUN
easat-9912	9	19	for	for	ADP
easat-9912	9	20	sports	sport	NOUN
easat-9912	9	21	products	product	NOUN
easat-9912	9	22	,	,	PUNCT
easat-9912	9	23	consumer	consumer	NOUN
easat-9912	9	24	behaviors	behavior	NOUN
easat-9912	9	25	,	,	PUNCT
easat-9912	9	26	attitudes	attitude	NOUN
easat-9912	9	27	toward	toward	ADP
easat-9912	9	28	advertising	advertising	NOUN
easat-9912	9	29	,	,	PUNCT
easat-9912	9	30	and	and	CCONJ
easat-9912	9	31	perceptions	perception	NOUN
easat-9912	9	32	of	of	ADP
easat-9912	9	33	advertising	advertising	NOUN
easat-9912	9	34	creativity	creativity	NOUN
easat-9912	9	35	,	,	PUNCT
easat-9912	9	36	as	as	ADV
easat-9912	9	37	well	well	ADV
easat-9912	9	38	as	as	ADP
easat-9912	9	39	the	the	DET
easat-9912	9	40	differences	difference	NOUN
easat-9912	9	41	across	across	ADP
easat-9912	9	42	demographic	demographic	ADJ
easat-9912	9	43	variables	variable	NOUN
easat-9912	9	44	.	.	PUNCT
easat-9912	10	1	the	the	DET
easat-9912	10	2	study	study	NOUN
easat-9912	10	3	was	be	AUX
easat-9912	10	4	conducted	conduct	VERB
easat-9912	10	5	with	with	ADP
easat-9912	10	6	302	302	NUM
easat-9912	10	7	students	student	NOUN
easat-9912	10	8	from	from	ADP
easat-9912	10	9	various	various	ADJ
easat-9912	10	10	departments	department	NOUN
easat-9912	10	11	.	.	PUNCT
easat-9912	11	1	data	datum	NOUN
easat-9912	11	2	were	be	AUX
easat-9912	11	3	collected	collect	VERB
easat-9912	11	4	using	use	VERB
easat-9912	11	5	four	four	NUM
easat-9912	11	6	validated	validated	ADJ
easat-9912	11	7	scales	scale	NOUN
easat-9912	11	8	:	:	PUNCT
easat-9912	11	9	the	the	DET
easat-9912	11	10	purchase	purchase	NOUN
easat-9912	11	11	intention	intention	NOUN
easat-9912	11	12	scale	scale	NOUN
easat-9912	11	13	,	,	PUNCT
easat-9912	11	14	consumer	consumer	NOUN
easat-9912	11	15	behavior	behavior	NOUN
easat-9912	11	16	scale	scale	NOUN
easat-9912	11	17	,	,	PUNCT
easat-9912	11	18	attitude	attitude	NOUN
easat-9912	11	19	toward	toward	ADP
easat-9912	11	20	advertising	advertising	NOUN
easat-9912	11	21	scale	scale	NOUN
easat-9912	11	22	,	,	PUNCT
easat-9912	11	23	and	and	CCONJ
easat-9912	11	24	advertising	advertising	NOUN
easat-9912	11	25	creativity	creativity	NOUN
easat-9912	11	26	scale	scale	NOUN
easat-9912	11	27	.	.	PUNCT
easat-9912	12	1	reliability	reliability	NOUN
easat-9912	12	2	coefficients	coefficient	NOUN
easat-9912	12	3	ranged	range	VERB
easat-9912	12	4	from	from	ADP
easat-9912	12	5	0.85	0.85	NUM
easat-9912	12	6	to	to	ADP
easat-9912	12	7	0.93	0.93	NUM
easat-9912	12	8	,	,	PUNCT
easat-9912	12	9	and	and	CCONJ
easat-9912	12	10	normality	normality	NOUN
easat-9912	12	11	tests	test	NOUN
easat-9912	12	12	confirmed	confirm	VERB
easat-9912	12	13	that	that	SCONJ
easat-9912	12	14	the	the	DET
easat-9912	12	15	data	datum	NOUN
easat-9912	12	16	were	be	AUX
easat-9912	12	17	normally	normally	ADV
easat-9912	12	18	distributed	distribute	VERB
easat-9912	12	19	.	.	PUNCT
easat-9912	13	1	findings	finding	NOUN
easat-9912	13	2	revealed	reveal	VERB
easat-9912	13	3	a	a	DET
easat-9912	13	4	significant	significant	ADJ
easat-9912	13	5	gender	gender	NOUN
easat-9912	13	6	difference	difference	NOUN
easat-9912	13	7	in	in	ADP
easat-9912	13	8	consumer	consumer	NOUN
easat-9912	13	9	behavior	behavior	NOUN
easat-9912	13	10	(	(	PUNCT
easat-9912	13	11	p	p	X
easat-9912	13	12	<	<	X
easat-9912	13	13	0.05	0.05	NUM
easat-9912	13	14	)	)	PUNCT
easat-9912	13	15	,	,	PUNCT
easat-9912	13	16	with	with	ADP
easat-9912	13	17	female	female	ADJ
easat-9912	13	18	students	student	NOUN
easat-9912	13	19	scoring	score	VERB
easat-9912	13	20	higher	high	ADJ
easat-9912	13	21	than	than	ADP
easat-9912	13	22	males	male	NOUN
easat-9912	13	23	.	.	PUNCT
easat-9912	14	1	no	no	DET
easat-9912	14	2	significant	significant	ADJ
easat-9912	14	3	differences	difference	NOUN
easat-9912	14	4	were	be	AUX
easat-9912	14	5	found	find	VERB
easat-9912	14	6	in	in	ADP
easat-9912	14	7	purchase	purchase	NOUN
easat-9912	14	8	intention	intention	NOUN
easat-9912	14	9	,	,	PUNCT
easat-9912	14	10	attitudes	attitude	NOUN
easat-9912	14	11	toward	toward	ADP
easat-9912	14	12	advertising	advertising	NOUN
easat-9912	14	13	,	,	PUNCT
easat-9912	14	14	or	or	CCONJ
easat-9912	14	15	perceptions	perception	NOUN
easat-9912	14	16	of	of	ADP
easat-9912	14	17	advertising	advertising	NOUN
easat-9912	14	18	creativity	creativity	NOUN
easat-9912	14	19	.	.	PUNCT
easat-9912	15	1	analyses	analysis	NOUN
easat-9912	15	2	by	by	ADP
easat-9912	15	3	income	income	NOUN
easat-9912	15	4	,	,	PUNCT
easat-9912	15	5	educational	educational	ADJ
easat-9912	15	6	status	status	NOUN
easat-9912	15	7	,	,	PUNCT
easat-9912	15	8	department	department	NOUN
easat-9912	15	9	,	,	PUNCT
easat-9912	15	10	type	type	NOUN
easat-9912	15	11	of	of	ADP
easat-9912	15	12	sport	sport	NOUN
easat-9912	15	13	,	,	PUNCT
easat-9912	15	14	and	and	CCONJ
easat-9912	15	15	participation	participation	NOUN
easat-9912	15	16	duration	duration	NOUN
easat-9912	15	17	showed	show	VERB
easat-9912	15	18	no	no	DET
easat-9912	15	19	significant	significant	ADJ
easat-9912	15	20	effects	effect	NOUN
easat-9912	15	21	,	,	PUNCT
easat-9912	15	22	although	although	SCONJ
easat-9912	15	23	longer	long	ADJ
easat-9912	15	24	participation	participation	NOUN
easat-9912	15	25	in	in	ADP
easat-9912	15	26	sports	sport	NOUN
easat-9912	15	27	indicated	indicate	VERB
easat-9912	15	28	a	a	DET
easat-9912	15	29	positive	positive	ADJ
easat-9912	15	30	trend	trend	NOUN
easat-9912	15	31	.	.	PUNCT
easat-9912	16	1	in	in	ADP
easat-9912	16	2	conclusion	conclusion	NOUN
easat-9912	16	3	,	,	PUNCT
easat-9912	16	4	gender	gender	NOUN
easat-9912	16	5	was	be	AUX
easat-9912	16	6	the	the	DET
easat-9912	16	7	only	only	ADJ
easat-9912	16	8	variable	variable	NOUN
easat-9912	16	9	that	that	PRON
easat-9912	16	10	created	create	VERB
easat-9912	16	11	meaningful	meaningful	ADJ
easat-9912	16	12	differences	difference	NOUN
easat-9912	16	13	in	in	ADP
easat-9912	16	14	consumer	consumer	NOUN
easat-9912	16	15	behavior	behavior	NOUN
easat-9912	16	16	.	.	PUNCT
easat-9912	17	1	these	these	DET
easat-9912	17	2	results	result	NOUN
easat-9912	17	3	provide	provide	VERB
easat-9912	17	4	practical	practical	ADJ
easat-9912	17	5	implications	implication	NOUN
easat-9912	17	6	for	for	ADP
easat-9912	17	7	sports	sport	NOUN
easat-9912	17	8	marketing	marketing	NOUN
easat-9912	17	9	,	,	PUNCT
easat-9912	17	10	particularly	particularly	ADV
easat-9912	17	11	in	in	ADP
easat-9912	17	12	leveraging	leverage	VERB
easat-9912	17	13	advertising	advertising	NOUN
easat-9912	17	14	creativity	creativity	NOUN
easat-9912	17	15	and	and	CCONJ
easat-9912	17	16	consumer	consumer	NOUN
easat-9912	17	17	attitudes	attitude	NOUN
easat-9912	17	18	to	to	PART
easat-9912	17	19	design	design	VERB
easat-9912	17	20	more	more	ADV
easat-9912	17	21	effective	effective	ADJ
easat-9912	17	22	social	social	ADJ
easat-9912	17	23	media	medium	NOUN
easat-9912	17	24	campaigns	campaign	NOUN
easat-9912	17	25	targeting	target	VERB
easat-9912	17	26	university	university	NOUN
easat-9912	17	27	students	student	NOUN
easat-9912	17	28	.	.	PUNCT
easat-9912	18	1	keywords	keyword	NOUN
easat-9912	18	2	:	:	PUNCT
easat-9912	18	3	advertising	advertising	NOUN
easat-9912	18	4	creativity	creativity	NOUN
easat-9912	18	5	,	,	PUNCT
easat-9912	18	6	attitude	attitude	NOUN
easat-9912	18	7	toward	toward	ADP
easat-9912	18	8	advertising	advertising	NOUN
easat-9912	18	9	,	,	PUNCT
easat-9912	18	10	consumer	consumer	NOUN
easat-9912	18	11	behavior	behavior	NOUN
easat-9912	18	12	,	,	PUNCT
easat-9912	18	13	purchase	purchase	NOUN
easat-9912	18	14	intention	intention	NOUN
easat-9912	18	15	,	,	PUNCT
easat-9912	18	16	sports	sport	NOUN
easat-9912	18	17	products	product	NOUN
easat-9912	18	18	.	.	PUNCT
easat-9912	19	1	1	1	X
easat-9912	19	2	.	.	X
easat-9912	19	3	introduction	introduction	NOUN
easat-9912	19	4	today	today	NOUN
easat-9912	19	5	,	,	PUNCT
easat-9912	19	6	sport	sport	NOUN
easat-9912	19	7	is	be	AUX
easat-9912	19	8	regarded	regard	VERB
easat-9912	19	9	not	not	PART
easat-9912	19	10	only	only	ADV
easat-9912	19	11	as	as	ADP
easat-9912	19	12	a	a	DET
easat-9912	19	13	means	means	NOUN
easat-9912	19	14	of	of	ADP
easat-9912	19	15	maintaining	maintain	VERB
easat-9912	19	16	and	and	CCONJ
easat-9912	19	17	improving	improve	VERB
easat-9912	19	18	physical	physical	ADJ
easat-9912	19	19	health	health	NOUN
easat-9912	19	20	but	but	CCONJ
easat-9912	19	21	also	also	ADV
easat-9912	19	22	as	as	ADP
easat-9912	19	23	an	an	DET
easat-9912	19	24	essential	essential	ADJ
easat-9912	19	25	component	component	NOUN
easat-9912	19	26	of	of	ADP
easat-9912	19	27	individuals	individual	NOUN
easat-9912	19	28	’	'	PUNCT
easat-9912	19	29	lifestyles	lifestyle	NOUN
easat-9912	19	30	[	[	X
easat-9912	19	31	1	1	NUM
easat-9912	19	32	]	]	PUNCT
easat-9912	19	33	.	.	PUNCT
easat-9912	20	1	university	university	NOUN
easat-9912	20	2	students	student	NOUN
easat-9912	20	3	,	,	PUNCT
easat-9912	20	4	in	in	ADP
easat-9912	20	5	particular	particular	ADJ
easat-9912	20	6	,	,	PUNCT
easat-9912	20	7	show	show	VERB
easat-9912	20	8	great	great	ADJ
easat-9912	20	9	interest	interest	NOUN
easat-9912	20	10	in	in	ADP
easat-9912	20	11	sports	sport	NOUN
easat-9912	20	12	activities	activity	NOUN
easat-9912	20	13	due	due	ADJ
easat-9912	20	14	to	to	ADP
easat-9912	20	15	the	the	DET
easat-9912	20	16	dynamism	dynamism	NOUN
easat-9912	20	17	of	of	ADP
easat-9912	20	18	youth	youth	NOUN
easat-9912	20	19	,	,	PUNCT
easat-9912	20	20	social	social	ADJ
easat-9912	20	21	interactions	interaction	NOUN
easat-9912	20	22	,	,	PUNCT
easat-9912	20	23	and	and	CCONJ
easat-9912	20	24	processes	process	NOUN
easat-9912	20	25	of	of	ADP
easat-9912	20	26	identity	identity	NOUN
easat-9912	20	27	construction	construction	NOUN
easat-9912	20	28	.	.	PUNCT
easat-9912	21	1	this	this	DET
easat-9912	21	2	situation	situation	NOUN
easat-9912	21	3	directly	directly	ADV
easat-9912	21	4	influences	influence	VERB
easat-9912	21	5	the	the	DET
easat-9912	21	6	sports	sport	NOUN
easat-9912	21	7	products	product	NOUN
easat-9912	21	8	market	market	NOUN
easat-9912	21	9	,	,	PUNCT
easat-9912	21	10	making	make	VERB
easat-9912	21	11	young	young	ADJ
easat-9912	21	12	consumers	consumer	NOUN
easat-9912	21	13	one	one	NUM
easat-9912	21	14	of	of	ADP
easat-9912	21	15	the	the	DET
easat-9912	21	16	key	key	ADJ
easat-9912	21	17	groups	group	NOUN
easat-9912	21	18	that	that	PRON
easat-9912	21	19	shape	shape	VERB
easat-9912	21	20	purchasing	purchase	VERB
easat-9912	21	21	behavior	behavior	NOUN
easat-9912	21	22	.	.	PUNCT
easat-9912	22	1	sports	sport	NOUN
easat-9912	22	2	products	product	NOUN
easat-9912	22	3	are	be	AUX
easat-9912	22	4	not	not	PART
easat-9912	22	5	only	only	ADV
easat-9912	22	6	perceived	perceive	VERB
easat-9912	22	7	as	as	ADP
easat-9912	22	8	tools	tool	NOUN
easat-9912	22	9	to	to	PART
easat-9912	22	10	enhance	enhance	VERB
easat-9912	22	11	performance	performance	NOUN
easat-9912	22	12	or	or	CCONJ
easat-9912	22	13	improve	improve	VERB
easat-9912	22	14	the	the	DET
easat-9912	22	15	sporting	sporting	NOUN
easat-9912	22	16	experience	experience	NOUN
easat-9912	22	17	but	but	CCONJ
easat-9912	22	18	also	also	ADV
easat-9912	22	19	as	as	ADP
easat-9912	22	20	elements	element	NOUN
easat-9912	22	21	of	of	ADP
easat-9912	22	22	personal	personal	ADJ
easat-9912	22	23	expression	expression	NOUN
easat-9912	22	24	and	and	CCONJ
easat-9912	22	25	lifestyle	lifestyle	NOUN
easat-9912	22	26	[	[	X
easat-9912	22	27	2	2	NUM
easat-9912	22	28	]	]	PUNCT
easat-9912	22	29	.	.	PUNCT
easat-9912	23	1	sport	sport	NOUN
easat-9912	23	2	represents	represent	VERB
easat-9912	23	3	a	a	DET
easat-9912	23	4	multidimensional	multidimensional	ADJ
easat-9912	23	5	phenomenon	phenomenon	NOUN
easat-9912	23	6	that	that	PRON
easat-9912	23	7	extends	extend	VERB
easat-9912	23	8	beyond	beyond	ADP
easat-9912	23	9	physical	physical	ADJ
easat-9912	23	10	health	health	NOUN
easat-9912	23	11	,	,	PUNCT
easat-9912	23	12	influencing	influence	VERB
easat-9912	23	13	the	the	DET
easat-9912	23	14	formation	formation	NOUN
easat-9912	23	15	of	of	ADP
easat-9912	23	16	social	social	ADJ
easat-9912	23	17	identity	identity	NOUN
easat-9912	23	18	,	,	PUNCT
easat-9912	23	19	lifestyle	lifestyle	NOUN
easat-9912	23	20	choices	choice	NOUN
easat-9912	23	21	,	,	PUNCT
easat-9912	23	22	and	and	CCONJ
easat-9912	23	23	consumption	consumption	NOUN
easat-9912	23	24	behaviors	behavior	NOUN
easat-9912	23	25	of	of	ADP
easat-9912	23	26	individuals	individual	NOUN
easat-9912	23	27	[	[	X
easat-9912	23	28	3	3	NUM
easat-9912	23	29	]	]	PUNCT
easat-9912	23	30	.	.	PUNCT
easat-9912	24	1	university	university	NOUN
easat-9912	24	2	students	student	NOUN
easat-9912	24	3	,	,	PUNCT
easat-9912	24	4	shaped	shape	VERB
easat-9912	24	5	by	by	ADP
easat-9912	24	6	the	the	DET
easat-9912	24	7	dynamic	dynamic	ADJ
easat-9912	24	8	energy	energy	NOUN
easat-9912	24	9	of	of	ADP
easat-9912	24	10	youth	youth	NOUN
easat-9912	24	11	and	and	CCONJ
easat-9912	24	12	the	the	DET
easat-9912	24	13	impact	impact	NOUN
easat-9912	24	14	of	of	ADP
easat-9912	24	15	their	their	PRON
easat-9912	24	16	social	social	ADJ
easat-9912	24	17	environment	environment	NOUN
easat-9912	24	18	,	,	PUNCT
easat-9912	24	19	https://orcid.org/0000-0002-8459-9270	https://orcid.org/0000-0002-8459-9270	PROPN
easat-9912	24	20	https://orcid.org/0009-0006-3690-6949	https://orcid.org/0009-0006-3690-6949	PROPN
easat-9912	24	21	562	562	NUM
easat-9912	24	22	edelweiss	edelweiss	PROPN
easat-9912	24	23	applied	apply	VERB
easat-9912	24	24	science	science	NOUN
easat-9912	24	25	and	and	CCONJ
easat-9912	24	26	technology	technology	NOUN
easat-9912	24	27	issn	issn	PROPN
easat-9912	24	28	:	:	PUNCT
easat-9912	24	29	2576	2576	NUM
easat-9912	24	30	-	-	SYM
easat-9912	24	31	8484	8484	NUM
easat-9912	24	32	vol	vol	NOUN
easat-9912	24	33	.	.	PROPN
easat-9912	25	1	9	9	NUM
easat-9912	25	2	,	,	PUNCT
easat-9912	25	3	no	no	INTJ
easat-9912	25	4	.	.	NOUN
easat-9912	25	5	9	9	NUM
easat-9912	25	6	:	:	SYM
easat-9912	25	7	561	561	NUM
easat-9912	25	8	-	-	SYM
easat-9912	25	9	575	575	NUM
easat-9912	25	10	,	,	PUNCT
easat-9912	25	11	2025	2025	NUM
easat-9912	25	12	doi	doi	NOUN
easat-9912	25	13	:	:	PUNCT
easat-9912	25	14	10.55214/2576	10.55214/2576	NUM
easat-9912	25	15	-	-	SYM
easat-9912	25	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	25	17	©	©	PROPN
easat-9912	25	18	2025	2025	NUM
easat-9912	25	19	by	by	ADP
easat-9912	25	20	the	the	DET
easat-9912	25	21	authors	author	NOUN
easat-9912	25	22	;	;	PUNCT
easat-9912	25	23	licensee	licensee	PROPN
easat-9912	25	24	learning	learn	VERB
easat-9912	25	25	gate	gate	NOUN
easat-9912	25	26	demonstrate	demonstrate	VERB
easat-9912	25	27	considerable	considerable	ADJ
easat-9912	25	28	interest	interest	NOUN
easat-9912	25	29	in	in	ADP
easat-9912	25	30	sports	sport	NOUN
easat-9912	25	31	activities	activity	NOUN
easat-9912	25	32	,	,	PUNCT
easat-9912	25	33	both	both	CCONJ
easat-9912	25	34	as	as	ADP
easat-9912	25	35	active	active	ADJ
easat-9912	25	36	participants	participant	NOUN
easat-9912	25	37	and	and	CCONJ
easat-9912	25	38	as	as	ADP
easat-9912	25	39	passive	passive	ADJ
easat-9912	25	40	followers	follower	NOUN
easat-9912	25	41	.	.	PUNCT
easat-9912	26	1	within	within	ADP
easat-9912	26	2	this	this	DET
easat-9912	26	3	framework	framework	NOUN
easat-9912	26	4	,	,	PUNCT
easat-9912	26	5	the	the	DET
easat-9912	26	6	sports	sport	NOUN
easat-9912	26	7	products	product	NOUN
easat-9912	26	8	market	market	NOUN
easat-9912	26	9	emerges	emerge	VERB
easat-9912	26	10	as	as	ADP
easat-9912	26	11	a	a	DET
easat-9912	26	12	significant	significant	ADJ
easat-9912	26	13	segment	segment	NOUN
easat-9912	26	14	in	in	ADP
easat-9912	26	15	the	the	DET
easat-9912	26	16	purchasing	purchase	VERB
easat-9912	26	17	decision	decision	NOUN
easat-9912	26	18	-	-	PUNCT
easat-9912	26	19	making	make	VERB
easat-9912	26	20	processes	process	NOUN
easat-9912	26	21	of	of	ADP
easat-9912	26	22	young	young	ADJ
easat-9912	26	23	consumers	consumer	NOUN
easat-9912	26	24	,	,	PUNCT
easat-9912	26	25	encompassing	encompass	VERB
easat-9912	26	26	a	a	DET
easat-9912	26	27	wide	wide	ADJ
easat-9912	26	28	spectrum	spectrum	NOUN
easat-9912	26	29	from	from	ADP
easat-9912	26	30	performance	performance	NOUN
easat-9912	26	31	-	-	PUNCT
easat-9912	26	32	enhancing	enhance	VERB
easat-9912	26	33	equipment	equipment	NOUN
easat-9912	26	34	to	to	ADP
easat-9912	26	35	lifestyle	lifestyle	NOUN
easat-9912	26	36	-	-	PUNCT
easat-9912	26	37	oriented	orient	VERB
easat-9912	26	38	apparel	apparel	NOUN
easat-9912	26	39	and	and	CCONJ
easat-9912	26	40	accessories	accessory	NOUN
easat-9912	26	41	[	[	X
easat-9912	26	42	4	4	NUM
easat-9912	26	43	]	]	PUNCT
easat-9912	26	44	.	.	PUNCT
easat-9912	27	1	purchase	purchase	NOUN
easat-9912	27	2	intention	intention	NOUN
easat-9912	27	3	,	,	PUNCT
easat-9912	27	4	defined	define	VERB
easat-9912	27	5	as	as	ADP
easat-9912	27	6	individuals	individual	NOUN
easat-9912	27	7	’	'	PUNCT
easat-9912	27	8	conscious	conscious	ADJ
easat-9912	27	9	plans	plan	NOUN
easat-9912	27	10	and	and	CCONJ
easat-9912	27	11	inclinations	inclination	NOUN
easat-9912	27	12	to	to	PART
easat-9912	27	13	buy	buy	VERB
easat-9912	27	14	a	a	DET
easat-9912	27	15	particular	particular	ADJ
easat-9912	27	16	product	product	NOUN
easat-9912	27	17	or	or	CCONJ
easat-9912	27	18	service	service	NOUN
easat-9912	27	19	,	,	PUNCT
easat-9912	27	20	is	be	AUX
easat-9912	27	21	considered	consider	VERB
easat-9912	27	22	an	an	DET
easat-9912	27	23	important	important	ADJ
easat-9912	27	24	marketing	marketing	NOUN
easat-9912	27	25	indicator	indicator	NOUN
easat-9912	27	26	[	[	X
easat-9912	27	27	5	5	NUM
easat-9912	27	28	]	]	PUNCT
easat-9912	27	29	.	.	PUNCT
easat-9912	28	1	university	university	NOUN
easat-9912	28	2	students	student	NOUN
easat-9912	28	3	’	'	PUNCT
easat-9912	28	4	intentions	intention	NOUN
easat-9912	28	5	to	to	PART
easat-9912	28	6	purchase	purchase	VERB
easat-9912	28	7	sports	sport	NOUN
easat-9912	28	8	products	product	NOUN
easat-9912	28	9	are	be	AUX
easat-9912	28	10	influenced	influence	VERB
easat-9912	28	11	by	by	ADP
easat-9912	28	12	a	a	DET
easat-9912	28	13	variety	variety	NOUN
easat-9912	28	14	of	of	ADP
easat-9912	28	15	factors	factor	NOUN
easat-9912	28	16	,	,	PUNCT
easat-9912	28	17	including	include	VERB
easat-9912	28	18	personal	personal	ADJ
easat-9912	28	19	motivations	motivation	NOUN
easat-9912	28	20	,	,	PUNCT
easat-9912	28	21	socioeconomic	socioeconomic	ADJ
easat-9912	28	22	background	background	NOUN
easat-9912	28	23	,	,	PUNCT
easat-9912	28	24	brand	brand	NOUN
easat-9912	28	25	trust	trust	PROPN
easat-9912	28	26	,	,	PUNCT
easat-9912	28	27	perceived	perceive	VERB
easat-9912	28	28	product	product	NOUN
easat-9912	28	29	quality	quality	NOUN
easat-9912	28	30	,	,	PUNCT
easat-9912	28	31	and	and	CCONJ
easat-9912	28	32	price	price	NOUN
easat-9912	28	33	,	,	PUNCT
easat-9912	28	34	as	as	ADV
easat-9912	28	35	well	well	ADV
easat-9912	28	36	as	as	ADP
easat-9912	28	37	advertising	advertising	NOUN
easat-9912	28	38	and	and	CCONJ
easat-9912	28	39	promotional	promotional	ADJ
easat-9912	28	40	activities	activity	NOUN
easat-9912	28	41	[	[	X
easat-9912	28	42	6	6	NUM
easat-9912	28	43	]	]	PUNCT
easat-9912	28	44	.	.	PUNCT
easat-9912	29	1	with	with	ADP
easat-9912	29	2	the	the	DET
easat-9912	29	3	acceleration	acceleration	NOUN
easat-9912	29	4	of	of	ADP
easat-9912	29	5	digitalization	digitalization	NOUN
easat-9912	29	6	,	,	PUNCT
easat-9912	29	7	social	social	ADJ
easat-9912	29	8	media	medium	NOUN
easat-9912	29	9	platforms	platform	NOUN
easat-9912	29	10	have	have	AUX
easat-9912	29	11	emerged	emerge	VERB
easat-9912	29	12	as	as	ADP
easat-9912	29	13	powerful	powerful	ADJ
easat-9912	29	14	communication	communication	NOUN
easat-9912	29	15	channels	channel	NOUN
easat-9912	29	16	for	for	ADP
easat-9912	29	17	sports	sport	NOUN
easat-9912	29	18	brands	brand	NOUN
easat-9912	29	19	;	;	PUNCT
easat-9912	29	20	elements	element	NOUN
easat-9912	29	21	such	such	ADJ
easat-9912	29	22	as	as	ADP
easat-9912	29	23	visual	visual	ADJ
easat-9912	29	24	appeal	appeal	NOUN
easat-9912	29	25	,	,	PUNCT
easat-9912	29	26	creativity	creativity	NOUN
easat-9912	29	27	,	,	PUNCT
easat-9912	29	28	and	and	CCONJ
easat-9912	29	29	the	the	DET
easat-9912	29	30	ability	ability	NOUN
easat-9912	29	31	to	to	PART
easat-9912	29	32	establish	establish	VERB
easat-9912	29	33	emotional	emotional	ADJ
easat-9912	29	34	connections	connection	NOUN
easat-9912	29	35	increasingly	increasingly	ADV
easat-9912	29	36	play	play	VERB
easat-9912	29	37	a	a	DET
easat-9912	29	38	decisive	decisive	ADJ
easat-9912	29	39	role	role	NOUN
easat-9912	29	40	in	in	ADP
easat-9912	29	41	shaping	shape	VERB
easat-9912	29	42	consumer	consumer	NOUN
easat-9912	29	43	decision	decision	NOUN
easat-9912	29	44	-	-	PUNCT
easat-9912	29	45	making	make	VERB
easat-9912	29	46	processes	process	NOUN
easat-9912	29	47	[	[	X
easat-9912	29	48	7	7	NUM
easat-9912	29	49	]	]	PUNCT
easat-9912	29	50	.	.	PUNCT
easat-9912	30	1	attitudes	attitude	NOUN
easat-9912	30	2	toward	toward	ADP
easat-9912	30	3	advertising	advertising	NOUN
easat-9912	30	4	encompass	encompass	NOUN
easat-9912	30	5	the	the	DET
easat-9912	30	6	cognitive	cognitive	ADJ
easat-9912	30	7	,	,	PUNCT
easat-9912	30	8	emotional	emotional	ADJ
easat-9912	30	9	,	,	PUNCT
easat-9912	30	10	and	and	CCONJ
easat-9912	30	11	behavioral	behavioral	ADJ
easat-9912	30	12	tendencies	tendency	NOUN
easat-9912	30	13	that	that	PRON
easat-9912	30	14	consumers	consumer	NOUN
easat-9912	30	15	develop	develop	VERB
easat-9912	30	16	toward	toward	ADP
easat-9912	30	17	advertising	advertising	NOUN
easat-9912	30	18	messages	message	NOUN
easat-9912	30	19	[	[	X
easat-9912	30	20	8	8	NUM
easat-9912	30	21	]	]	SYM
easat-9912	30	22	positive	positive	ADJ
easat-9912	30	23	attitudes	attitude	NOUN
easat-9912	30	24	can	can	AUX
easat-9912	30	25	strengthen	strengthen	VERB
easat-9912	30	26	purchase	purchase	NOUN
easat-9912	30	27	intent	intent	NOUN
easat-9912	30	28	by	by	ADP
easat-9912	30	29	creating	create	VERB
easat-9912	30	30	a	a	DET
easat-9912	30	31	favorable	favorable	ADJ
easat-9912	30	32	perception	perception	NOUN
easat-9912	30	33	of	of	ADP
easat-9912	30	34	the	the	DET
easat-9912	30	35	brand	brand	NOUN
easat-9912	30	36	,	,	PUNCT
easat-9912	30	37	while	while	SCONJ
easat-9912	30	38	negative	negative	ADJ
easat-9912	30	39	attitudes	attitude	NOUN
easat-9912	30	40	can	can	AUX
easat-9912	30	41	reduce	reduce	VERB
easat-9912	30	42	the	the	DET
easat-9912	30	43	likelihood	likelihood	NOUN
easat-9912	30	44	of	of	ADP
easat-9912	30	45	a	a	DET
easat-9912	30	46	product	product	NOUN
easat-9912	30	47	being	be	AUX
easat-9912	30	48	chosen	choose	VERB
easat-9912	30	49	.	.	PUNCT
easat-9912	31	1	the	the	DET
easat-9912	31	2	creativity	creativity	NOUN
easat-9912	31	3	of	of	ADP
easat-9912	31	4	social	social	ADJ
easat-9912	31	5	media	medium	NOUN
easat-9912	31	6	advertisements	advertisement	NOUN
easat-9912	31	7	is	be	AUX
easat-9912	31	8	a	a	DET
easat-9912	31	9	critical	critical	ADJ
easat-9912	31	10	factor	factor	NOUN
easat-9912	31	11	in	in	ADP
easat-9912	31	12	shaping	shape	VERB
easat-9912	31	13	these	these	DET
easat-9912	31	14	attitudes	attitude	NOUN
easat-9912	31	15	.	.	PUNCT
easat-9912	32	1	creative	creative	ADJ
easat-9912	32	2	advertisements	advertisement	NOUN
easat-9912	32	3	can	can	AUX
easat-9912	32	4	influence	influence	VERB
easat-9912	32	5	purchasing	purchasing	NOUN
easat-9912	32	6	behavior	behavior	NOUN
easat-9912	32	7	by	by	ADP
easat-9912	32	8	capturing	capture	VERB
easat-9912	32	9	the	the	DET
easat-9912	32	10	target	target	NOUN
easat-9912	32	11	audience	audience	NOUN
easat-9912	32	12	's	's	PART
easat-9912	32	13	attention	attention	NOUN
easat-9912	32	14	,	,	PUNCT
easat-9912	32	15	ensuring	ensure	VERB
easat-9912	32	16	the	the	DET
easat-9912	32	17	message	message	NOUN
easat-9912	32	18	's	's	PART
easat-9912	32	19	memorability	memorability	NOUN
easat-9912	32	20	,	,	PUNCT
easat-9912	32	21	and	and	CCONJ
easat-9912	32	22	establishing	establish	VERB
easat-9912	32	23	an	an	DET
easat-9912	32	24	emotional	emotional	ADJ
easat-9912	32	25	connection	connection	NOUN
easat-9912	32	26	with	with	ADP
easat-9912	32	27	the	the	DET
easat-9912	32	28	consumer	consumer	NOUN
easat-9912	32	29	[	[	X
easat-9912	32	30	9	9	NUM
easat-9912	32	31	]	]	PUNCT
easat-9912	32	32	.	.	PUNCT
easat-9912	33	1	in	in	ADP
easat-9912	33	2	this	this	DET
easat-9912	33	3	context	context	NOUN
easat-9912	33	4	,	,	PUNCT
easat-9912	33	5	examining	examine	VERB
easat-9912	33	6	the	the	DET
easat-9912	33	7	relationships	relationship	NOUN
easat-9912	33	8	between	between	ADP
easat-9912	33	9	university	university	NOUN
easat-9912	33	10	students	student	NOUN
easat-9912	33	11	who	who	PRON
easat-9912	33	12	participate	participate	VERB
easat-9912	33	13	in	in	ADP
easat-9912	33	14	sports	sport	NOUN
easat-9912	33	15	and	and	CCONJ
easat-9912	33	16	their	their	PRON
easat-9912	33	17	intentions	intention	NOUN
easat-9912	33	18	to	to	PART
easat-9912	33	19	purchase	purchase	VERB
easat-9912	33	20	sports	sport	NOUN
easat-9912	33	21	products	product	NOUN
easat-9912	33	22	,	,	PUNCT
easat-9912	33	23	their	their	PRON
easat-9912	33	24	behaviors	behavior	NOUN
easat-9912	33	25	,	,	PUNCT
easat-9912	33	26	their	their	PRON
easat-9912	33	27	attitudes	attitude	NOUN
easat-9912	33	28	toward	toward	ADP
easat-9912	33	29	advertising	advertising	NOUN
easat-9912	33	30	,	,	PUNCT
easat-9912	33	31	and	and	CCONJ
easat-9912	33	32	the	the	DET
easat-9912	33	33	creativity	creativity	NOUN
easat-9912	33	34	of	of	ADP
easat-9912	33	35	social	social	ADJ
easat-9912	33	36	media	medium	NOUN
easat-9912	33	37	advertisements	advertisement	NOUN
easat-9912	33	38	contributes	contribute	VERB
easat-9912	33	39	to	to	ADP
easat-9912	33	40	the	the	DET
easat-9912	33	41	academic	academic	ADJ
easat-9912	33	42	knowledge	knowledge	NOUN
easat-9912	33	43	base	base	NOUN
easat-9912	33	44	in	in	ADP
easat-9912	33	45	the	the	DET
easat-9912	33	46	field	field	NOUN
easat-9912	33	47	of	of	ADP
easat-9912	33	48	sports	sport	NOUN
easat-9912	33	49	marketing	marketing	NOUN
easat-9912	33	50	and	and	CCONJ
easat-9912	33	51	provides	provide	VERB
easat-9912	33	52	important	important	ADJ
easat-9912	33	53	insights	insight	NOUN
easat-9912	33	54	for	for	ADP
easat-9912	33	55	companies	company	NOUN
easat-9912	33	56	that	that	PRON
easat-9912	33	57	produce	produce	VERB
easat-9912	33	58	and	and	CCONJ
easat-9912	33	59	market	market	NOUN
easat-9912	33	60	sports	sport	NOUN
easat-9912	33	61	products	product	NOUN
easat-9912	33	62	to	to	PART
easat-9912	33	63	develop	develop	VERB
easat-9912	33	64	effective	effective	ADJ
easat-9912	33	65	strategies	strategy	NOUN
easat-9912	33	66	targeting	target	VERB
easat-9912	33	67	their	their	PRON
easat-9912	33	68	audience	audience	NOUN
easat-9912	33	69	.	.	PUNCT
easat-9912	34	1	the	the	DET
easat-9912	34	2	aim	aim	NOUN
easat-9912	34	3	of	of	ADP
easat-9912	34	4	the	the	DET
easat-9912	34	5	study	study	NOUN
easat-9912	34	6	is	be	AUX
easat-9912	34	7	to	to	PART
easat-9912	34	8	better	well	ADV
easat-9912	34	9	understand	understand	VERB
easat-9912	34	10	the	the	DET
easat-9912	34	11	position	position	NOUN
easat-9912	34	12	of	of	ADP
easat-9912	34	13	young	young	ADJ
easat-9912	34	14	consumers	consumer	NOUN
easat-9912	34	15	in	in	ADP
easat-9912	34	16	the	the	DET
easat-9912	34	17	sports	sport	NOUN
easat-9912	34	18	products	product	NOUN
easat-9912	34	19	market	market	NOUN
easat-9912	34	20	by	by	ADP
easat-9912	34	21	revealing	reveal	VERB
easat-9912	34	22	the	the	DET
easat-9912	34	23	interactions	interaction	NOUN
easat-9912	34	24	between	between	ADP
easat-9912	34	25	these	these	DET
easat-9912	34	26	variables	variable	NOUN
easat-9912	34	27	.	.	PUNCT
easat-9912	35	1	2	2	X
easat-9912	35	2	.	.	X
easat-9912	35	3	research	research	NOUN
easat-9912	35	4	model	model	NOUN
easat-9912	35	5	within	within	ADP
easat-9912	35	6	the	the	DET
easat-9912	35	7	scope	scope	NOUN
easat-9912	35	8	of	of	ADP
easat-9912	35	9	this	this	DET
easat-9912	35	10	research	research	NOUN
easat-9912	35	11	,	,	PUNCT
easat-9912	35	12	the	the	DET
easat-9912	35	13	study	study	NOUN
easat-9912	35	14	can	can	AUX
easat-9912	35	15	be	be	AUX
easat-9912	35	16	classified	classify	VERB
easat-9912	35	17	under	under	ADP
easat-9912	35	18	exploratory	exploratory	ADJ
easat-9912	35	19	research	research	NOUN
easat-9912	35	20	,	,	PUNCT
easat-9912	35	21	as	as	SCONJ
easat-9912	35	22	it	it	PRON
easat-9912	35	23	aims	aim	VERB
easat-9912	35	24	to	to	PART
easat-9912	35	25	examine	examine	VERB
easat-9912	35	26	the	the	DET
easat-9912	35	27	relationships	relationship	NOUN
easat-9912	35	28	between	between	ADP
easat-9912	35	29	university	university	NOUN
easat-9912	35	30	students	student	NOUN
easat-9912	35	31	'	'	PART
easat-9912	35	32	intentions	intention	NOUN
easat-9912	35	33	to	to	PART
easat-9912	35	34	purchase	purchase	VERB
easat-9912	35	35	sports	sport	NOUN
easat-9912	35	36	products	product	NOUN
easat-9912	35	37	,	,	PUNCT
easat-9912	35	38	their	their	PRON
easat-9912	35	39	behaviors	behavior	NOUN
easat-9912	35	40	,	,	PUNCT
easat-9912	35	41	their	their	PRON
easat-9912	35	42	attitudes	attitude	NOUN
easat-9912	35	43	toward	toward	ADP
easat-9912	35	44	advertising	advertising	NOUN
easat-9912	35	45	,	,	PUNCT
easat-9912	35	46	and	and	CCONJ
easat-9912	35	47	the	the	DET
easat-9912	35	48	creativity	creativity	NOUN
easat-9912	35	49	of	of	ADP
easat-9912	35	50	social	social	ADJ
easat-9912	35	51	media	medium	NOUN
easat-9912	35	52	advertisements	advertisement	NOUN
easat-9912	35	53	.	.	PUNCT
easat-9912	36	1	from	from	ADP
easat-9912	36	2	this	this	DET
easat-9912	36	3	perspective	perspective	NOUN
easat-9912	36	4	,	,	PUNCT
easat-9912	36	5	this	this	DET
easat-9912	36	6	study	study	NOUN
easat-9912	36	7	attempts	attempt	VERB
easat-9912	36	8	to	to	PART
easat-9912	36	9	reveal	reveal	VERB
easat-9912	36	10	the	the	DET
easat-9912	36	11	existing	exist	VERB
easat-9912	36	12	situation	situation	NOUN
easat-9912	36	13	as	as	SCONJ
easat-9912	36	14	it	it	PRON
easat-9912	36	15	is	be	AUX
easat-9912	36	16	,	,	PUNCT
easat-9912	36	17	based	base	VERB
easat-9912	36	18	on	on	ADP
easat-9912	36	19	a	a	DET
easat-9912	36	20	specific	specific	ADJ
easat-9912	36	21	sample	sample	NOUN
easat-9912	36	22	and	and	CCONJ
easat-9912	36	23	under	under	ADP
easat-9912	36	24	specific	specific	ADJ
easat-9912	36	25	conditions	condition	NOUN
easat-9912	36	26	[	[	X
easat-9912	36	27	10	10	NUM
easat-9912	36	28	]	]	PUNCT
easat-9912	36	29	.	.	PUNCT
easat-9912	37	1	3	3	X
easat-9912	37	2	.	.	X
easat-9912	37	3	working	working	NOUN
easat-9912	37	4	group	group	NOUN
easat-9912	37	5	the	the	DET
easat-9912	37	6	study	study	NOUN
easat-9912	37	7	group	group	NOUN
easat-9912	37	8	for	for	ADP
easat-9912	37	9	our	our	PRON
easat-9912	37	10	research	research	NOUN
easat-9912	37	11	consists	consist	VERB
easat-9912	37	12	of	of	ADP
easat-9912	37	13	a	a	DET
easat-9912	37	14	total	total	NOUN
easat-9912	37	15	of	of	ADP
easat-9912	37	16	302	302	NUM
easat-9912	37	17	volunteer	volunteer	NOUN
easat-9912	37	18	students	student	NOUN
easat-9912	37	19	,	,	PUNCT
easat-9912	37	20	including	include	VERB
easat-9912	37	21	138	138	NUM
easat-9912	37	22	male	male	NOUN
easat-9912	37	23	and	and	CCONJ
easat-9912	37	24	164	164	NUM
easat-9912	37	25	female	female	ADJ
easat-9912	37	26	students	student	NOUN
easat-9912	37	27	who	who	PRON
easat-9912	37	28	are	be	AUX
easat-9912	37	29	actively	actively	ADV
easat-9912	37	30	enrolled	enrol	VERB
easat-9912	37	31	in	in	ADP
easat-9912	37	32	the	the	DET
easat-9912	37	33	2024	2024	NUM
easat-9912	37	34	-	-	SYM
easat-9912	37	35	2025	2025	NUM
easat-9912	37	36	academic	academic	ADJ
easat-9912	37	37	year	year	NOUN
easat-9912	37	38	at	at	ADP
easat-9912	37	39	the	the	DET
easat-9912	37	40	faculty	faculty	NOUN
easat-9912	37	41	of	of	ADP
easat-9912	37	42	sports	sport	NOUN
easat-9912	37	43	sciences	science	NOUN
easat-9912	37	44	at	at	ADP
easat-9912	37	45	akdeniz	akdeniz	NOUN
easat-9912	37	46	university	university	PROPN
easat-9912	37	47	and	and	CCONJ
easat-9912	37	48	aydın	aydın	PROPN
easat-9912	37	49	adnan	adnan	PROPN
easat-9912	37	50	menderes	mendere	VERB
easat-9912	37	51	university	university	PROPN
easat-9912	37	52	.	.	PUNCT
easat-9912	38	1	4	4	X
easat-9912	38	2	.	.	X
easat-9912	38	3	data	data	NOUN
easat-9912	38	4	collection	collection	NOUN
easat-9912	38	5	tools	tool	NOUN
easat-9912	38	6	the	the	DET
easat-9912	38	7	data	datum	NOUN
easat-9912	38	8	for	for	ADP
easat-9912	38	9	the	the	DET
easat-9912	38	10	study	study	NOUN
easat-9912	38	11	were	be	AUX
easat-9912	38	12	collected	collect	VERB
easat-9912	38	13	face	face	NOUN
easat-9912	38	14	-	-	PUNCT
easat-9912	38	15	to	to	ADP
easat-9912	38	16	-	-	PUNCT
easat-9912	38	17	face	face	NOUN
easat-9912	38	18	.	.	PUNCT
easat-9912	39	1	a	a	DET
easat-9912	39	2	total	total	NOUN
easat-9912	39	3	of	of	ADP
easat-9912	39	4	302	302	NUM
easat-9912	39	5	participants	participant	NOUN
easat-9912	39	6	were	be	AUX
easat-9912	39	7	reached	reach	VERB
easat-9912	39	8	within	within	ADP
easat-9912	39	9	the	the	DET
easat-9912	39	10	scope	scope	NOUN
easat-9912	39	11	of	of	ADP
easat-9912	39	12	the	the	DET
easat-9912	39	13	research	research	NOUN
easat-9912	39	14	.	.	PUNCT
easat-9912	40	1	data	datum	NOUN
easat-9912	40	2	collection	collection	NOUN
easat-9912	40	3	in	in	ADP
easat-9912	40	4	our	our	PRON
easat-9912	40	5	study	study	NOUN
easat-9912	40	6	consisted	consist	VERB
easat-9912	40	7	of	of	ADP
easat-9912	40	8	five	five	NUM
easat-9912	40	9	sections	section	NOUN
easat-9912	40	10	.	.	PUNCT
easat-9912	41	1	the	the	DET
easat-9912	41	2	first	first	ADJ
easat-9912	41	3	section	section	NOUN
easat-9912	41	4	included	include	VERB
easat-9912	41	5	a	a	DET
easat-9912	41	6	form	form	NOUN
easat-9912	41	7	created	create	VERB
easat-9912	41	8	by	by	ADP
easat-9912	41	9	the	the	DET
easat-9912	41	10	researchers	researcher	NOUN
easat-9912	41	11	containing	contain	VERB
easat-9912	41	12	demographic	demographic	ADJ
easat-9912	41	13	information	information	NOUN
easat-9912	41	14	,	,	PUNCT
easat-9912	41	15	the	the	DET
easat-9912	41	16	second	second	ADJ
easat-9912	41	17	section	section	NOUN
easat-9912	41	18	included	include	VERB
easat-9912	41	19	a	a	DET
easat-9912	41	20	purchase	purchase	NOUN
easat-9912	41	21	scale	scale	NOUN
easat-9912	41	22	,	,	PUNCT
easat-9912	41	23	the	the	DET
easat-9912	41	24	third	third	ADJ
easat-9912	41	25	section	section	NOUN
easat-9912	41	26	included	include	VERB
easat-9912	41	27	a	a	DET
easat-9912	41	28	purchase	purchase	NOUN
easat-9912	41	29	behavior	behavior	NOUN
easat-9912	41	30	scale	scale	NOUN
easat-9912	41	31	,	,	PUNCT
easat-9912	41	32	the	the	DET
easat-9912	41	33	fourth	fourth	ADJ
easat-9912	41	34	section	section	NOUN
easat-9912	41	35	included	include	VERB
easat-9912	41	36	an	an	DET
easat-9912	41	37	attitude	attitude	NOUN
easat-9912	41	38	toward	toward	ADP
easat-9912	41	39	advertising	advertising	NOUN
easat-9912	41	40	scale	scale	NOUN
easat-9912	41	41	,	,	PUNCT
easat-9912	41	42	and	and	CCONJ
easat-9912	41	43	finally	finally	ADV
easat-9912	41	44	,	,	PUNCT
easat-9912	41	45	an	an	DET
easat-9912	41	46	advertising	advertising	NOUN
easat-9912	41	47	creativity	creativity	NOUN
easat-9912	41	48	scale	scale	NOUN
easat-9912	41	49	was	be	AUX
easat-9912	41	50	used	use	VERB
easat-9912	41	51	.	.	PUNCT
easat-9912	42	1	4.1	4.1	NUM
easat-9912	42	2	.	.	PUNCT
easat-9912	43	1	personal	personal	ADJ
easat-9912	43	2	information	information	NOUN
easat-9912	43	3	forum	forum	PROPN
easat-9912	43	4	researchers	researcher	NOUN
easat-9912	43	5	created	create	VERB
easat-9912	43	6	a	a	DET
easat-9912	43	7	personal	personal	ADJ
easat-9912	43	8	information	information	NOUN
easat-9912	43	9	forum	forum	NOUN
easat-9912	43	10	for	for	ADP
easat-9912	43	11	participants	participant	NOUN
easat-9912	43	12	consisting	consist	VERB
easat-9912	43	13	of	of	ADP
easat-9912	43	14	gender	gender	NOUN
easat-9912	43	15	,	,	PUNCT
easat-9912	43	16	age	age	NOUN
easat-9912	43	17	,	,	PUNCT
easat-9912	43	18	educational	educational	ADJ
easat-9912	43	19	status	status	NOUN
easat-9912	43	20	,	,	PUNCT
easat-9912	43	21	monthly	monthly	ADJ
easat-9912	43	22	income	income	NOUN
easat-9912	43	23	,	,	PUNCT
easat-9912	43	24	department	department	NOUN
easat-9912	43	25	,	,	PUNCT
easat-9912	43	26	type	type	NOUN
easat-9912	43	27	of	of	ADP
easat-9912	43	28	sport	sport	NOUN
easat-9912	43	29	practiced	practice	VERB
easat-9912	43	30	,	,	PUNCT
easat-9912	43	31	and	and	CCONJ
easat-9912	43	32	duration	duration	NOUN
easat-9912	43	33	of	of	ADP
easat-9912	43	34	sports	sport	NOUN
easat-9912	43	35	practice	practice	NOUN
easat-9912	43	36	.	.	PUNCT
easat-9912	44	1	563	563	NUM
easat-9912	44	2	edelweiss	edelweiss	PROPN
easat-9912	44	3	applied	apply	VERB
easat-9912	44	4	science	science	NOUN
easat-9912	44	5	and	and	CCONJ
easat-9912	44	6	technology	technology	NOUN
easat-9912	44	7	issn	issn	PROPN
easat-9912	44	8	:	:	PUNCT
easat-9912	44	9	2576	2576	NUM
easat-9912	44	10	-	-	SYM
easat-9912	44	11	8484	8484	NUM
easat-9912	44	12	vol	vol	NOUN
easat-9912	44	13	.	.	PROPN
easat-9912	45	1	9	9	NUM
easat-9912	45	2	,	,	PUNCT
easat-9912	45	3	no	no	INTJ
easat-9912	45	4	.	.	NOUN
easat-9912	45	5	9	9	NUM
easat-9912	45	6	:	:	SYM
easat-9912	45	7	561	561	NUM
easat-9912	45	8	-	-	SYM
easat-9912	45	9	575	575	NUM
easat-9912	45	10	,	,	PUNCT
easat-9912	45	11	2025	2025	NUM
easat-9912	45	12	doi	doi	NOUN
easat-9912	45	13	:	:	PUNCT
easat-9912	45	14	10.55214/2576	10.55214/2576	NUM
easat-9912	45	15	-	-	SYM
easat-9912	45	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	45	17	©	©	PROPN
easat-9912	45	18	2025	2025	NUM
easat-9912	45	19	by	by	ADP
easat-9912	45	20	the	the	DET
easat-9912	45	21	authors	author	NOUN
easat-9912	45	22	;	;	PUNCT
easat-9912	45	23	licensee	licensee	PROPN
easat-9912	45	24	learning	learning	NOUN
easat-9912	45	25	gate	gate	VERB
easat-9912	45	26	4.2	4.2	NUM
easat-9912	45	27	.	.	PUNCT
easat-9912	46	1	purchase	purchase	NOUN
easat-9912	46	2	scale	scale	NOUN
easat-9912	46	3	the	the	DET
easat-9912	46	4	purchase	purchase	NOUN
easat-9912	46	5	scale	scale	NOUN
easat-9912	46	6	developed	develop	VERB
easat-9912	46	7	by	by	ADP
easat-9912	46	8	bock	bock	NOUN
easat-9912	46	9	,	,	PUNCT
easat-9912	46	10	et	et	PROPN
easat-9912	46	11	al	al	PROPN
easat-9912	46	12	.	.	PUNCT
easat-9912	47	1	[	[	X
easat-9912	47	2	11	11	NUM
easat-9912	47	3	]	]	PUNCT
easat-9912	47	4	and	and	CCONJ
easat-9912	47	5	translated	translate	VERB
easat-9912	47	6	into	into	ADP
easat-9912	47	7	turkish	turkish	NOUN
easat-9912	47	8	by	by	ADP
easat-9912	47	9	can	can	AUX
easat-9912	47	10	and	and	CCONJ
easat-9912	47	11	maçka	maçka	VERB
easat-9912	47	12	[	[	X
easat-9912	47	13	12	12	NUM
easat-9912	47	14	]	]	PUNCT
easat-9912	47	15	was	be	AUX
easat-9912	47	16	used	use	VERB
easat-9912	47	17	.	.	PUNCT
easat-9912	48	1	the	the	DET
easat-9912	48	2	cronbach	cronbach	ADJ
easat-9912	48	3	alpha	alpha	NOUN
easat-9912	48	4	values	value	NOUN
easat-9912	48	5	of	of	ADP
easat-9912	48	6	the	the	DET
easat-9912	48	7	scale	scale	NOUN
easat-9912	48	8	were	be	AUX
easat-9912	48	9	calculated	calculate	VERB
easat-9912	48	10	as	as	ADP
easat-9912	48	11	0.89	0.89	NUM
easat-9912	48	12	in	in	ADP
easat-9912	48	13	this	this	DET
easat-9912	48	14	study	study	NOUN
easat-9912	48	15	[	[	X
easat-9912	48	16	11	11	NUM
easat-9912	48	17	,	,	PUNCT
easat-9912	48	18	12	12	NUM
easat-9912	48	19	]	]	PUNCT
easat-9912	48	20	.	.	PUNCT
easat-9912	49	1	4.3	4.3	NUM
easat-9912	49	2	.	.	PUNCT
easat-9912	49	3	purchase	purchase	NOUN
easat-9912	49	4	behavior	behavior	NOUN
easat-9912	49	5	scale	scale	VERB
easat-9912	49	6	the	the	DET
easat-9912	49	7	reliability	reliability	NOUN
easat-9912	49	8	and	and	CCONJ
easat-9912	49	9	validity	validity	NOUN
easat-9912	49	10	of	of	ADP
easat-9912	49	11	the	the	DET
easat-9912	49	12	10	10	NUM
easat-9912	49	13	-	-	PUNCT
easat-9912	49	14	item	item	NOUN
easat-9912	49	15	“	"	PUNCT
easat-9912	49	16	social	social	ADJ
easat-9912	49	17	media	medium	NOUN
easat-9912	49	18	consumer	consumer	NOUN
easat-9912	49	19	purchase	purchase	NOUN
easat-9912	49	20	behavior	behavior	NOUN
easat-9912	49	21	social	social	ADJ
easat-9912	49	22	media	medium	NOUN
easat-9912	49	23	advertising	advertising	NOUN
easat-9912	49	24	creativity	creativity	NOUN
easat-9912	49	25	attitude	attitude	NOUN
easat-9912	49	26	towards	towards	ADP
easat-9912	49	27	advertising	advertising	NOUN
easat-9912	49	28	purchase	purchase	NOUN
easat-9912	49	29	intention	intention	NOUN
easat-9912	49	30	pre	pre	ADJ
easat-9912	49	31	-	-	ADJ
easat-9912	49	32	purchase	purchase	ADJ
easat-9912	49	33	consumer	consumer	NOUN
easat-9912	49	34	purchase	purchase	NOUN
easat-9912	49	35	scale	scale	NOUN
easat-9912	49	36	”	"	PUNCT
easat-9912	49	37	developed	develop	VERB
easat-9912	49	38	by	by	ADP
easat-9912	49	39	i̇şlek	i̇şlek	NOUN
easat-9912	49	40	[	[	X
easat-9912	49	41	13	13	NUM
easat-9912	49	42	]	]	PUNCT
easat-9912	49	43	was	be	AUX
easat-9912	49	44	utilized	utilize	VERB
easat-9912	49	45	.	.	PUNCT
easat-9912	50	1	when	when	SCONJ
easat-9912	50	2	the	the	DET
easat-9912	50	3	cronbach	cronbach	ADJ
easat-9912	50	4	alpha	alpha	NOUN
easat-9912	50	5	values	value	NOUN
easat-9912	50	6	of	of	ADP
easat-9912	50	7	the	the	DET
easat-9912	50	8	scale	scale	NOUN
easat-9912	50	9	were	be	AUX
easat-9912	50	10	examined	examine	VERB
easat-9912	50	11	in	in	ADP
easat-9912	50	12	this	this	DET
easat-9912	50	13	study	study	NOUN
easat-9912	50	14	,	,	PUNCT
easat-9912	50	15	they	they	PRON
easat-9912	50	16	were	be	AUX
easat-9912	50	17	calculated	calculate	VERB
easat-9912	50	18	as	as	ADP
easat-9912	50	19	0.85	0.85	NUM
easat-9912	50	20	[	[	X
easat-9912	50	21	13	13	NUM
easat-9912	50	22	]	]	PUNCT
easat-9912	50	23	.	.	PUNCT
easat-9912	51	1	4.4	4.4	NUM
easat-9912	51	2	.	.	PUNCT
easat-9912	51	3	attitude	attitude	NOUN
easat-9912	51	4	scale	scale	NOUN
easat-9912	51	5	towards	towards	ADP
easat-9912	51	6	advertising	advertise	VERB
easat-9912	51	7	the	the	DET
easat-9912	51	8	attitude	attitude	NOUN
easat-9912	51	9	scale	scale	NOUN
easat-9912	51	10	towards	towards	ADP
easat-9912	51	11	advertising	advertising	NOUN
easat-9912	51	12	developed	develop	VERB
easat-9912	51	13	by	by	ADP
easat-9912	51	14	saadeghvaziri	saadeghvaziri	NOUN
easat-9912	51	15	,	,	PUNCT
easat-9912	51	16	et	et	PROPN
easat-9912	51	17	al	al	PROPN
easat-9912	51	18	.	.	PUNCT
easat-9912	52	1	[	[	X
easat-9912	52	2	14	14	NUM
easat-9912	52	3	]	]	PUNCT
easat-9912	52	4	and	and	CCONJ
easat-9912	52	5	translated	translate	VERB
easat-9912	52	6	into	into	ADP
easat-9912	52	7	turkish	turkish	NOUN
easat-9912	52	8	by	by	ADP
easat-9912	52	9	can	can	AUX
easat-9912	52	10	and	and	CCONJ
easat-9912	52	11	maçka	maçka	VERB
easat-9912	53	1	[	[	X
easat-9912	53	2	12	12	NUM
easat-9912	53	3	]	]	PUNCT
easat-9912	53	4	was	be	AUX
easat-9912	53	5	used	use	VERB
easat-9912	53	6	.	.	PUNCT
easat-9912	54	1	when	when	SCONJ
easat-9912	54	2	the	the	DET
easat-9912	54	3	cronbach	cronbach	ADJ
easat-9912	54	4	alpha	alpha	NOUN
easat-9912	54	5	values	value	NOUN
easat-9912	54	6	of	of	ADP
easat-9912	54	7	the	the	DET
easat-9912	54	8	scale	scale	NOUN
easat-9912	54	9	were	be	AUX
easat-9912	54	10	examined	examine	VERB
easat-9912	54	11	in	in	ADP
easat-9912	54	12	this	this	DET
easat-9912	54	13	study	study	NOUN
easat-9912	54	14	,	,	PUNCT
easat-9912	54	15	they	they	PRON
easat-9912	54	16	were	be	AUX
easat-9912	54	17	calculated	calculate	VERB
easat-9912	54	18	as	as	ADP
easat-9912	54	19	0.91	0.91	NUM
easat-9912	54	20	.	.	PUNCT
easat-9912	55	1	[	[	X
easat-9912	55	2	12	12	NUM
easat-9912	55	3	,	,	PUNCT
easat-9912	55	4	14	14	NUM
easat-9912	55	5	]	]	PUNCT
easat-9912	55	6	.	.	PUNCT
easat-9912	56	1	4.5	4.5	NUM
easat-9912	56	2	.	.	PUNCT
easat-9912	57	1	advertising	advertising	NOUN
easat-9912	57	2	creativity	creativity	NOUN
easat-9912	57	3	scale	scale	NOUN
easat-9912	57	4	the	the	DET
easat-9912	57	5	advertising	advertising	NOUN
easat-9912	57	6	creativity	creativity	NOUN
easat-9912	57	7	scale	scale	NOUN
easat-9912	57	8	developed	develop	VERB
easat-9912	57	9	by	by	ADP
easat-9912	57	10	lee	lee	PROPN
easat-9912	57	11	and	and	CCONJ
easat-9912	57	12	hong	hong	PROPN
easat-9912	58	1	[	[	X
easat-9912	58	2	15	15	NUM
easat-9912	58	3	]	]	PUNCT
easat-9912	58	4	and	and	CCONJ
easat-9912	58	5	translated	translate	VERB
easat-9912	58	6	into	into	ADP
easat-9912	58	7	turkish	turkish	NOUN
easat-9912	58	8	by	by	ADP
easat-9912	58	9	can	can	AUX
easat-9912	58	10	and	and	CCONJ
easat-9912	58	11	maçka	maçka	VERB
easat-9912	59	1	[	[	X
easat-9912	59	2	12	12	NUM
easat-9912	59	3	]	]	PUNCT
easat-9912	59	4	was	be	AUX
easat-9912	59	5	used	use	VERB
easat-9912	59	6	.	.	PUNCT
easat-9912	60	1	when	when	SCONJ
easat-9912	60	2	the	the	DET
easat-9912	60	3	cronbach	cronbach	ADJ
easat-9912	60	4	alpha	alpha	NOUN
easat-9912	60	5	values	value	NOUN
easat-9912	60	6	of	of	ADP
easat-9912	60	7	the	the	DET
easat-9912	60	8	scale	scale	NOUN
easat-9912	60	9	were	be	AUX
easat-9912	60	10	examined	examine	VERB
easat-9912	60	11	in	in	ADP
easat-9912	60	12	this	this	DET
easat-9912	60	13	study	study	NOUN
easat-9912	60	14	,	,	PUNCT
easat-9912	60	15	they	they	PRON
easat-9912	60	16	were	be	AUX
easat-9912	60	17	calculated	calculate	VERB
easat-9912	60	18	as	as	ADP
easat-9912	60	19	0.93	0.93	NUM
easat-9912	60	20	[	[	X
easat-9912	60	21	12	12	NUM
easat-9912	60	22	,	,	PUNCT
easat-9912	60	23	15	15	NUM
easat-9912	60	24	]	]	PUNCT
easat-9912	60	25	.	.	PUNCT
easat-9912	61	1	5	5	X
easat-9912	61	2	.	.	X
easat-9912	61	3	data	datum	NOUN
easat-9912	61	4	analysis	analysis	NOUN
easat-9912	61	5	the	the	DET
easat-9912	61	6	data	datum	NOUN
easat-9912	61	7	from	from	ADP
easat-9912	61	8	the	the	DET
easat-9912	61	9	study	study	NOUN
easat-9912	61	10	were	be	AUX
easat-9912	61	11	analyzed	analyze	VERB
easat-9912	61	12	using	use	VERB
easat-9912	61	13	ibm	ibm	PROPN
easat-9912	61	14	spss	spss	PROPN
easat-9912	61	15	20	20	NUM
easat-9912	61	16	software	software	NOUN
easat-9912	61	17	.	.	PUNCT
easat-9912	62	1	the	the	DET
easat-9912	62	2	accuracy	accuracy	NOUN
easat-9912	62	3	of	of	ADP
easat-9912	62	4	the	the	DET
easat-9912	62	5	analyses	analysis	NOUN
easat-9912	62	6	was	be	AUX
easat-9912	62	7	assessed	assess	VERB
easat-9912	62	8	at	at	ADP
easat-9912	62	9	a	a	DET
easat-9912	62	10	95	95	NUM
easat-9912	62	11	%	%	NOUN
easat-9912	62	12	confidence	confidence	NOUN
easat-9912	62	13	interval	interval	NOUN
easat-9912	62	14	and	and	CCONJ
easat-9912	62	15	a	a	DET
easat-9912	62	16	0.05	0.05	NUM
easat-9912	62	17	significance	significance	NOUN
easat-9912	62	18	level	level	NOUN
easat-9912	62	19	.	.	PUNCT
easat-9912	63	1	descriptive	descriptive	ADJ
easat-9912	63	2	statistics	statistic	NOUN
easat-9912	63	3	such	such	ADJ
easat-9912	63	4	as	as	ADP
easat-9912	63	5	frequency	frequency	NOUN
easat-9912	63	6	and	and	CCONJ
easat-9912	63	7	percentage	percentage	NOUN
easat-9912	63	8	distributions	distribution	NOUN
easat-9912	63	9	were	be	AUX
easat-9912	63	10	calculated	calculate	VERB
easat-9912	63	11	for	for	ADP
easat-9912	63	12	the	the	DET
easat-9912	63	13	participants	participant	NOUN
easat-9912	63	14	'	'	PART
easat-9912	63	15	personal	personal	ADJ
easat-9912	63	16	information	information	NOUN
easat-9912	63	17	.	.	PUNCT
easat-9912	64	1	since	since	SCONJ
easat-9912	64	2	the	the	DET
easat-9912	64	3	skewness	skewness	NOUN
easat-9912	64	4	and	and	CCONJ
easat-9912	64	5	kurtosis	kurtosis	VERB
easat-9912	64	6	coefficients	coefficient	NOUN
easat-9912	64	7	of	of	ADP
easat-9912	64	8	the	the	DET
easat-9912	64	9	total	total	ADJ
easat-9912	64	10	scores	score	NOUN
easat-9912	64	11	obtained	obtain	VERB
easat-9912	64	12	through	through	ADP
easat-9912	64	13	the	the	DET
easat-9912	64	14	purchase	purchase	NOUN
easat-9912	64	15	intention	intention	NOUN
easat-9912	64	16	,	,	PUNCT
easat-9912	64	17	purchase	purchase	NOUN
easat-9912	64	18	behavior	behavior	NOUN
easat-9912	64	19	,	,	PUNCT
easat-9912	64	20	attitude	attitude	NOUN
easat-9912	64	21	towards	towards	ADP
easat-9912	64	22	advertising	advertising	NOUN
easat-9912	64	23	,	,	PUNCT
easat-9912	64	24	and	and	CCONJ
easat-9912	64	25	advertising	advertising	NOUN
easat-9912	64	26	creativity	creativity	NOUN
easat-9912	64	27	scales	scale	NOUN
easat-9912	64	28	ranged	range	VERB
easat-9912	64	29	between	between	ADP
easat-9912	64	30	+2	+2	PROPN
easat-9912	64	31	and	and	CCONJ
easat-9912	64	32	-2	-2	INTJ
easat-9912	64	33	,	,	PUNCT
easat-9912	64	34	the	the	DET
easat-9912	64	35	data	datum	NOUN
easat-9912	64	36	was	be	AUX
easat-9912	64	37	interpreted	interpret	VERB
easat-9912	64	38	as	as	ADP
easat-9912	64	39	showing	show	VERB
easat-9912	64	40	a	a	DET
easat-9912	64	41	normal	normal	ADJ
easat-9912	64	42	distribution	distribution	NOUN
easat-9912	64	43	.	.	PUNCT
easat-9912	65	1	564	564	NUM
easat-9912	65	2	edelweiss	edelweiss	PROPN
easat-9912	65	3	applied	apply	VERB
easat-9912	65	4	science	science	NOUN
easat-9912	65	5	and	and	CCONJ
easat-9912	65	6	technology	technology	NOUN
easat-9912	65	7	issn	issn	PROPN
easat-9912	65	8	:	:	PUNCT
easat-9912	65	9	2576	2576	NUM
easat-9912	65	10	-	-	SYM
easat-9912	65	11	8484	8484	NUM
easat-9912	65	12	vol	vol	NOUN
easat-9912	65	13	.	.	PROPN
easat-9912	66	1	9	9	NUM
easat-9912	66	2	,	,	PUNCT
easat-9912	66	3	no	no	INTJ
easat-9912	66	4	.	.	NOUN
easat-9912	66	5	9	9	NUM
easat-9912	66	6	:	:	SYM
easat-9912	66	7	561	561	NUM
easat-9912	66	8	-	-	SYM
easat-9912	66	9	575	575	NUM
easat-9912	66	10	,	,	PUNCT
easat-9912	66	11	2025	2025	NUM
easat-9912	66	12	doi	doi	NOUN
easat-9912	66	13	:	:	PUNCT
easat-9912	66	14	10.55214/2576	10.55214/2576	NUM
easat-9912	66	15	-	-	SYM
easat-9912	66	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	66	17	©	©	PROPN
easat-9912	66	18	2025	2025	NUM
easat-9912	66	19	by	by	ADP
easat-9912	66	20	the	the	DET
easat-9912	66	21	authors	author	NOUN
easat-9912	66	22	;	;	PUNCT
easat-9912	66	23	licensee	licensee	PROPN
easat-9912	66	24	learning	learning	NOUN
easat-9912	66	25	gate	gate	NOUN
easat-9912	66	26	6	6	NUM
easat-9912	66	27	.	.	PUNCT
easat-9912	67	1	findings	finding	NOUN
easat-9912	67	2	table	table	NOUN
easat-9912	67	3	1	1	NUM
easat-9912	67	4	.	.	PUNCT
easat-9912	68	1	demographic	demographic	ADJ
easat-9912	68	2	information	information	NOUN
easat-9912	68	3	(	(	PUNCT
easat-9912	68	4	n=302	n=302	PROPN
easat-9912	68	5	)	)	PUNCT
easat-9912	68	6	.	.	PUNCT
easat-9912	69	1	variable	variable	ADJ
easat-9912	69	2	category	category	NOUN
easat-9912	69	3	frequency	frequency	NOUN
easat-9912	69	4	(	(	PUNCT
easat-9912	69	5	n	n	CCONJ
easat-9912	69	6	)	)	PUNCT
easat-9912	69	7	percentage	percentage	NOUN
easat-9912	69	8	(	(	PUNCT
easat-9912	69	9	%	%	NOUN
easat-9912	69	10	)	)	PUNCT
easat-9912	69	11	gender	gender	NOUN
easat-9912	69	12	female	female	NOUN
easat-9912	69	13	164	164	NUM
easat-9912	69	14	54.3	54.3	NUM
easat-9912	69	15	male	male	NOUN
easat-9912	69	16	138	138	NUM
easat-9912	69	17	45.7	45.7	NUM
easat-9912	69	18	age	age	NOUN
easat-9912	69	19	18	18	NUM
easat-9912	69	20	age	age	NOUN
easat-9912	69	21	12	12	NUM
easat-9912	69	22	4.0	4.0	NUM
easat-9912	69	23	19	19	NUM
easat-9912	69	24	age	age	NOUN
easat-9912	69	25	16	16	NUM
easat-9912	69	26	5.3	5.3	NUM
easat-9912	69	27	20	20	NUM
easat-9912	69	28	age	age	NOUN
easat-9912	69	29	34	34	NUM
easat-9912	69	30	11.3	11.3	NUM
easat-9912	69	31	21	21	NUM
easat-9912	69	32	age	age	NOUN
easat-9912	69	33	42	42	NUM
easat-9912	69	34	13.9	13.9	NUM
easat-9912	69	35	22	22	NUM
easat-9912	69	36	age	age	NOUN
easat-9912	69	37	48	48	NUM
easat-9912	69	38	15.9	15.9	NUM
easat-9912	69	39	23	23	NUM
easat-9912	69	40	age	age	NOUN
easat-9912	69	41	46	46	NUM
easat-9912	69	42	15.2	15.2	NUM
easat-9912	69	43	24	24	NUM
easat-9912	69	44	age	age	NOUN
easat-9912	69	45	38	38	NUM
easat-9912	69	46	12.6	12.6	NUM
easat-9912	69	47	25	25	NUM
easat-9912	69	48	age	age	NOUN
easat-9912	69	49	26	26	NUM
easat-9912	69	50	8.6	8.6	NUM
easat-9912	69	51	26	26	NUM
easat-9912	69	52	age	age	NOUN
easat-9912	69	53	18	18	NUM
easat-9912	69	54	6.0	6.0	NUM
easat-9912	69	55	27	27	NUM
easat-9912	69	56	age	age	NOUN
easat-9912	69	57	12	12	NUM
easat-9912	69	58	4.0	4.0	NUM
easat-9912	69	59	28	28	NUM
easat-9912	69	60	age	age	NOUN
easat-9912	69	61	6	6	NUM
easat-9912	69	62	2.0	2.0	NUM
easat-9912	69	63	29	29	NUM
easat-9912	69	64	age	age	NOUN
easat-9912	69	65	4	4	NUM
easat-9912	69	66	1.3	1.3	NUM
easat-9912	69	67	monthly	monthly	ADJ
easat-9912	69	68	income	income	NOUN
easat-9912	69	69	status	status	NOUN
easat-9912	69	70	below	below	ADP
easat-9912	69	71	minimum	minimum	NOUN
easat-9912	69	72	wage	wage	NOUN
easat-9912	69	73	102	102	NUM
easat-9912	69	74	33.8	33.8	NUM
easat-9912	69	75	minimum	minimum	NOUN
easat-9912	69	76	wage	wage	NOUN
easat-9912	69	77	118	118	NUM
easat-9912	69	78	39.1	39.1	NUM
easat-9912	69	79	above	above	ADP
easat-9912	69	80	minimum	minimum	NOUN
easat-9912	69	81	wage	wage	NOUN
easat-9912	69	82	82	82	NUM
easat-9912	69	83	27.2	27.2	NUM
easat-9912	69	84	educational	educational	ADJ
easat-9912	69	85	status	status	NOUN
easat-9912	69	86	bachelor	bachelor	NOUN
easat-9912	69	87	's	's	PART
easat-9912	69	88	degree	degree	NOUN
easat-9912	69	89	228	228	NUM
easat-9912	69	90	75.5	75.5	NUM
easat-9912	69	91	master	master	NOUN
easat-9912	69	92	's	's	PART
easat-9912	69	93	degree	degree	NOUN
easat-9912	69	94	74	74	NUM
easat-9912	69	95	24.5	24.5	NUM
easat-9912	69	96	department	department	NOUN
easat-9912	69	97	physical	physical	ADJ
easat-9912	69	98	education	education	NOUN
easat-9912	69	99	and	and	CCONJ
easat-9912	69	100	sports	sport	NOUN
easat-9912	69	101	teaching	teach	VERB
easat-9912	69	102	84	84	NUM
easat-9912	69	103	27.8	27.8	NUM
easat-9912	69	104	sports	sport	NOUN
easat-9912	69	105	management	management	NOUN
easat-9912	69	106	72	72	NUM
easat-9912	69	107	23.8	23.8	NUM
easat-9912	69	108	coaching	coaching	NOUN
easat-9912	69	109	education	education	NOUN
easat-9912	69	110	74	74	NUM
easat-9912	69	111	24.5	24.5	NUM
easat-9912	69	112	recreation	recreation	NOUN
easat-9912	69	113	72	72	NUM
easat-9912	69	114	23.8	23.8	NUM
easat-9912	69	115	type	type	NOUN
easat-9912	69	116	of	of	ADP
easat-9912	69	117	sport	sport	NOUN
easat-9912	69	118	practiced	practice	VERB
easat-9912	69	119	individual	individual	ADJ
easat-9912	69	120	sports	sport	NOUN
easat-9912	69	121	154	154	NUM
easat-9912	69	122	51.0	51.0	NUM
easat-9912	69	123	team	team	NOUN
easat-9912	69	124	sports	sport	VERB
easat-9912	69	125	148	148	NUM
easat-9912	69	126	49.0	49.0	NUM
easat-9912	69	127	duration	duration	NOUN
easat-9912	69	128	of	of	ADP
easat-9912	69	129	exercise	exercise	NOUN
easat-9912	69	130	1	1	NUM
easat-9912	69	131	years	year	NOUN
easat-9912	69	132	48	48	NUM
easat-9912	69	133	15.9	15.9	NUM
easat-9912	69	134	2	2	NUM
easat-9912	69	135	years	year	NOUN
easat-9912	69	136	56	56	NUM
easat-9912	69	137	18.5	18.5	NUM
easat-9912	69	138	3	3	NUM
easat-9912	69	139	years	year	NOUN
easat-9912	69	140	58	58	NUM
easat-9912	69	141	19.2	19.2	NUM
easat-9912	69	142	4	4	NUM
easat-9912	69	143	years	year	NOUN
easat-9912	69	144	62	62	NUM
easat-9912	69	145	20.5	20.5	NUM
easat-9912	69	146	5	5	NUM
easat-9912	69	147	years	year	NOUN
easat-9912	69	148	and	and	CCONJ
easat-9912	69	149	above	above	ADP
easat-9912	69	150	78	78	NUM
easat-9912	69	151	25.8	25.8	NUM
easat-9912	69	152	when	when	SCONJ
easat-9912	69	153	examining	examine	VERB
easat-9912	69	154	the	the	DET
easat-9912	69	155	demographic	demographic	ADJ
easat-9912	69	156	characteristics	characteristic	NOUN
easat-9912	69	157	of	of	ADP
easat-9912	69	158	the	the	DET
easat-9912	69	159	302	302	NUM
easat-9912	69	160	students	student	NOUN
easat-9912	69	161	who	who	PRON
easat-9912	69	162	participated	participate	VERB
easat-9912	69	163	in	in	ADP
easat-9912	69	164	the	the	DET
easat-9912	69	165	study	study	NOUN
easat-9912	69	166	,	,	PUNCT
easat-9912	69	167	it	it	PRON
easat-9912	69	168	was	be	AUX
easat-9912	69	169	found	find	VERB
easat-9912	69	170	that	that	SCONJ
easat-9912	69	171	women	woman	NOUN
easat-9912	69	172	accounted	account	VERB
easat-9912	69	173	for	for	ADP
easat-9912	69	174	54.3	54.3	NUM
easat-9912	69	175	%	%	NOUN
easat-9912	69	176	(	(	PUNCT
easat-9912	69	177	n=164	n=164	NOUN
easat-9912	69	178	)	)	PUNCT
easat-9912	69	179	and	and	CCONJ
easat-9912	69	180	men	man	NOUN
easat-9912	69	181	accounted	account	VERB
easat-9912	69	182	for	for	ADP
easat-9912	69	183	45.7	45.7	NUM
easat-9912	69	184	%	%	NOUN
easat-9912	69	185	(	(	PUNCT
easat-9912	69	186	n=138	n=138	PROPN
easat-9912	69	187	)	)	PUNCT
easat-9912	69	188	of	of	ADP
easat-9912	69	189	the	the	DET
easat-9912	69	190	gender	gender	NOUN
easat-9912	69	191	distribution	distribution	NOUN
easat-9912	69	192	.	.	PUNCT
easat-9912	70	1	this	this	DET
easat-9912	70	2	finding	finding	NOUN
easat-9912	70	3	shows	show	VERB
easat-9912	70	4	that	that	SCONJ
easat-9912	70	5	women	woman	NOUN
easat-9912	70	6	have	have	VERB
easat-9912	70	7	a	a	DET
easat-9912	70	8	higher	high	ADJ
easat-9912	70	9	percentage	percentage	NOUN
easat-9912	70	10	in	in	ADP
easat-9912	70	11	the	the	DET
easat-9912	70	12	research	research	NOUN
easat-9912	70	13	group	group	NOUN
easat-9912	70	14	.	.	PUNCT
easat-9912	71	1	when	when	SCONJ
easat-9912	71	2	examining	examine	VERB
easat-9912	71	3	the	the	DET
easat-9912	71	4	age	age	NOUN
easat-9912	71	5	distribution	distribution	NOUN
easat-9912	71	6	of	of	ADP
easat-9912	71	7	participants	participant	NOUN
easat-9912	71	8	,	,	PUNCT
easat-9912	71	9	the	the	DET
easat-9912	71	10	highest	high	ADJ
easat-9912	71	11	participation	participation	NOUN
easat-9912	71	12	was	be	AUX
easat-9912	71	13	found	find	VERB
easat-9912	71	14	in	in	ADP
easat-9912	71	15	the	the	DET
easat-9912	71	16	22year	22year	NUM
easat-9912	71	17	-	-	PUNCT
easat-9912	71	18	old	old	ADJ
easat-9912	71	19	(	(	PUNCT
easat-9912	71	20	15.9	15.9	NUM
easat-9912	71	21	%	%	NOUN
easat-9912	71	22	,	,	PUNCT
easat-9912	71	23	n=48	n=48	NOUN
easat-9912	71	24	)	)	PUNCT
easat-9912	71	25	and	and	CCONJ
easat-9912	71	26	23	23	NUM
easat-9912	71	27	-	-	PUNCT
easat-9912	71	28	year	year	NOUN
easat-9912	71	29	-	-	PUNCT
easat-9912	71	30	old	old	ADJ
easat-9912	71	31	(	(	PUNCT
easat-9912	71	32	15.2	15.2	NUM
easat-9912	71	33	%	%	NOUN
easat-9912	71	34	,	,	PUNCT
easat-9912	71	35	n=46	n=46	NOUN
easat-9912	71	36	)	)	PUNCT
easat-9912	71	37	groups	group	NOUN
easat-9912	71	38	,	,	PUNCT
easat-9912	71	39	followed	follow	VERB
easat-9912	71	40	by	by	ADP
easat-9912	71	41	the	the	DET
easat-9912	71	42	21	21	NUM
easat-9912	71	43	-	-	PUNCT
easat-9912	71	44	year	year	NOUN
easat-9912	71	45	-	-	PUNCT
easat-9912	71	46	old	old	ADJ
easat-9912	71	47	(	(	PUNCT
easat-9912	71	48	13.9	13.9	NUM
easat-9912	71	49	%	%	NOUN
easat-9912	71	50	,	,	PUNCT
easat-9912	71	51	n=42	n=42	PROPN
easat-9912	71	52	)	)	PUNCT
easat-9912	71	53	and	and	CCONJ
easat-9912	71	54	24	24	NUM
easat-9912	71	55	-	-	PUNCT
easat-9912	71	56	year	year	NOUN
easat-9912	71	57	-	-	PUNCT
easat-9912	71	58	old	old	ADJ
easat-9912	71	59	(	(	PUNCT
easat-9912	71	60	12.6	12.6	NUM
easat-9912	71	61	%	%	NOUN
easat-9912	71	62	,	,	PUNCT
easat-9912	71	63	n=38	n=38	ADJ
easat-9912	71	64	)	)	PUNCT
easat-9912	71	65	groups	group	NOUN
easat-9912	71	66	.	.	PUNCT
easat-9912	72	1	it	it	PRON
easat-9912	72	2	was	be	AUX
easat-9912	72	3	observed	observe	VERB
easat-9912	72	4	that	that	SCONJ
easat-9912	72	5	the	the	DET
easat-9912	72	6	participation	participation	NOUN
easat-9912	72	7	rate	rate	NOUN
easat-9912	72	8	gradually	gradually	ADV
easat-9912	72	9	decreased	decrease	VERB
easat-9912	72	10	in	in	ADP
easat-9912	72	11	older	old	ADJ
easat-9912	72	12	age	age	NOUN
easat-9912	72	13	groups	group	NOUN
easat-9912	72	14	(	(	PUNCT
easat-9912	72	15	27	27	NUM
easat-9912	72	16	years	year	NOUN
easat-9912	72	17	and	and	CCONJ
easat-9912	72	18	above	above	ADP
easat-9912	72	19	)	)	PUNCT
easat-9912	72	20	.	.	PUNCT
easat-9912	73	1	this	this	DET
easat-9912	73	2	situation	situation	NOUN
easat-9912	73	3	shows	show	VERB
easat-9912	73	4	that	that	SCONJ
easat-9912	73	5	the	the	DET
easat-9912	73	6	majority	majority	NOUN
easat-9912	73	7	of	of	ADP
easat-9912	73	8	the	the	DET
easat-9912	73	9	participants	participant	NOUN
easat-9912	73	10	in	in	ADP
easat-9912	73	11	the	the	DET
easat-9912	73	12	study	study	NOUN
easat-9912	73	13	were	be	AUX
easat-9912	73	14	young	young	ADJ
easat-9912	73	15	adults	adult	NOUN
easat-9912	73	16	and	and	CCONJ
easat-9912	73	17	that	that	SCONJ
easat-9912	73	18	the	the	DET
easat-9912	73	19	profile	profile	NOUN
easat-9912	73	20	of	of	ADP
easat-9912	73	21	the	the	DET
easat-9912	73	22	participants	participant	NOUN
easat-9912	73	23	was	be	AUX
easat-9912	73	24	consistent	consistent	ADJ
easat-9912	73	25	with	with	ADP
easat-9912	73	26	that	that	PRON
easat-9912	73	27	of	of	ADP
easat-9912	73	28	university	university	NOUN
easat-9912	73	29	students	student	NOUN
easat-9912	73	30	.	.	PUNCT
easat-9912	74	1	when	when	SCONJ
easat-9912	74	2	looking	look	VERB
easat-9912	74	3	at	at	ADP
easat-9912	74	4	monthly	monthly	ADJ
easat-9912	74	5	income	income	NOUN
easat-9912	74	6	,	,	PUNCT
easat-9912	74	7	it	it	PRON
easat-9912	74	8	was	be	AUX
easat-9912	74	9	found	find	VERB
easat-9912	74	10	that	that	SCONJ
easat-9912	74	11	39.1	39.1	NUM
easat-9912	74	12	%	%	NOUN
easat-9912	74	13	of	of	ADP
easat-9912	74	14	participants	participant	NOUN
easat-9912	74	15	(	(	PUNCT
easat-9912	74	16	n=118	n=118	X
easat-9912	74	17	)	)	PUNCT
easat-9912	74	18	had	have	VERB
easat-9912	74	19	an	an	DET
easat-9912	74	20	income	income	NOUN
easat-9912	74	21	at	at	ADP
easat-9912	74	22	the	the	DET
easat-9912	74	23	minimum	minimum	ADJ
easat-9912	74	24	wage	wage	NOUN
easat-9912	74	25	level	level	NOUN
easat-9912	74	26	,	,	PUNCT
easat-9912	74	27	33.8	33.8	NUM
easat-9912	74	28	%	%	NOUN
easat-9912	74	29	(	(	PUNCT
easat-9912	74	30	n=102	n=102	NUM
easat-9912	74	31	)	)	PUNCT
easat-9912	74	32	had	have	VERB
easat-9912	74	33	an	an	DET
easat-9912	74	34	income	income	NOUN
easat-9912	74	35	below	below	ADP
easat-9912	74	36	the	the	DET
easat-9912	74	37	minimum	minimum	ADJ
easat-9912	74	38	wage	wage	NOUN
easat-9912	74	39	,	,	PUNCT
easat-9912	74	40	and	and	CCONJ
easat-9912	74	41	27.2	27.2	NUM
easat-9912	74	42	%	%	NOUN
easat-9912	74	43	(	(	PUNCT
easat-9912	74	44	n=82	n=82	NOUN
easat-9912	74	45	)	)	PUNCT
easat-9912	74	46	had	have	VERB
easat-9912	74	47	an	an	DET
easat-9912	74	48	income	income	NOUN
easat-9912	74	49	above	above	ADP
easat-9912	74	50	the	the	DET
easat-9912	74	51	minimum	minimum	ADJ
easat-9912	74	52	wage	wage	NOUN
easat-9912	74	53	.	.	PUNCT
easat-9912	75	1	this	this	DET
easat-9912	75	2	distribution	distribution	NOUN
easat-9912	75	3	reveals	reveal	VERB
easat-9912	75	4	that	that	SCONJ
easat-9912	75	5	a	a	DET
easat-9912	75	6	significant	significant	ADJ
easat-9912	75	7	portion	portion	NOUN
easat-9912	75	8	of	of	ADP
easat-9912	75	9	students	student	NOUN
easat-9912	75	10	belong	belong	VERB
easat-9912	75	11	to	to	ADP
easat-9912	75	12	lowand	lowand	ADJ
easat-9912	75	13	middle	middle	ADJ
easat-9912	75	14	-	-	PUNCT
easat-9912	75	15	income	income	NOUN
easat-9912	75	16	groups	group	NOUN
easat-9912	75	17	.	.	PUNCT
easat-9912	76	1	in	in	ADP
easat-9912	76	2	terms	term	NOUN
easat-9912	76	3	of	of	ADP
easat-9912	76	4	educational	educational	ADJ
easat-9912	76	5	level	level	NOUN
easat-9912	76	6	,	,	PUNCT
easat-9912	76	7	the	the	DET
easat-9912	76	8	majority	majority	NOUN
easat-9912	76	9	of	of	ADP
easat-9912	76	10	participants	participant	NOUN
easat-9912	76	11	were	be	AUX
easat-9912	76	12	undergraduate	undergraduate	ADJ
easat-9912	76	13	students	student	NOUN
easat-9912	76	14	(	(	PUNCT
easat-9912	76	15	75.5	75.5	NUM
easat-9912	76	16	%	%	NOUN
easat-9912	76	17	,	,	PUNCT
easat-9912	76	18	n=228	n=228	NUM
easat-9912	76	19	)	)	PUNCT
easat-9912	76	20	,	,	PUNCT
easat-9912	76	21	while	while	SCONJ
easat-9912	76	22	graduate	graduate	ADJ
easat-9912	76	23	students	student	NOUN
easat-9912	76	24	(	(	PUNCT
easat-9912	76	25	24.5	24.5	NUM
easat-9912	76	26	%	%	NOUN
easat-9912	76	27	,	,	PUNCT
easat-9912	76	28	n=74	n=74	PROPN
easat-9912	76	29	)	)	PUNCT
easat-9912	76	30	were	be	AUX
easat-9912	76	31	represented	represent	VERB
easat-9912	76	32	at	at	ADP
easat-9912	76	33	a	a	DET
easat-9912	76	34	lower	low	ADJ
easat-9912	76	35	rate	rate	NOUN
easat-9912	76	36	.	.	PUNCT
easat-9912	77	1	when	when	SCONJ
easat-9912	77	2	the	the	DET
easat-9912	77	3	distribution	distribution	NOUN
easat-9912	77	4	by	by	ADP
easat-9912	77	5	department	department	NOUN
easat-9912	77	6	is	be	AUX
easat-9912	77	7	examined	examine	VERB
easat-9912	77	8	,	,	PUNCT
easat-9912	77	9	physical	physical	ADJ
easat-9912	77	10	education	education	NOUN
easat-9912	77	11	and	and	CCONJ
easat-9912	77	12	sports	sport	NOUN
easat-9912	77	13	teaching	teaching	NOUN
easat-9912	77	14	(	(	PUNCT
easat-9912	77	15	27.8	27.8	NUM
easat-9912	77	16	%	%	NOUN
easat-9912	77	17	,	,	PUNCT
easat-9912	77	18	n=84	n=84	NOUN
easat-9912	77	19	)	)	PUNCT
easat-9912	77	20	,	,	PUNCT
easat-9912	77	21	coaching	coach	VERB
easat-9912	77	22	education	education	NOUN
easat-9912	77	23	(	(	PUNCT
easat-9912	77	24	24.5	24.5	NUM
easat-9912	77	25	%	%	NOUN
easat-9912	77	26	,	,	PUNCT
easat-9912	77	27	n=74	n=74	PROPN
easat-9912	77	28	)	)	PUNCT
easat-9912	77	29	,	,	PUNCT
easat-9912	77	30	sports	sport	NOUN
easat-9912	77	31	management	management	NOUN
easat-9912	77	32	(	(	PUNCT
easat-9912	77	33	23.8	23.8	NUM
easat-9912	77	34	%	%	NOUN
easat-9912	77	35	,	,	PUNCT
easat-9912	77	36	n=72	n=72	NOUN
easat-9912	77	37	)	)	PUNCT
easat-9912	77	38	,	,	PUNCT
easat-9912	77	39	and	and	CCONJ
easat-9912	77	40	recreation	recreation	NOUN
easat-9912	77	41	(	(	PUNCT
easat-9912	77	42	23.8	23.8	NUM
easat-9912	77	43	%	%	NOUN
easat-9912	77	44	,	,	PUNCT
easat-9912	77	45	565	565	NUM
easat-9912	77	46	edelweiss	edelweiss	PROPN
easat-9912	77	47	applied	apply	VERB
easat-9912	77	48	science	science	NOUN
easat-9912	77	49	and	and	CCONJ
easat-9912	77	50	technology	technology	NOUN
easat-9912	77	51	issn	issn	PROPN
easat-9912	77	52	:	:	PUNCT
easat-9912	77	53	2576	2576	NUM
easat-9912	77	54	-	-	SYM
easat-9912	77	55	8484	8484	NUM
easat-9912	77	56	vol	vol	NOUN
easat-9912	77	57	.	.	PROPN
easat-9912	78	1	9	9	NUM
easat-9912	78	2	,	,	PUNCT
easat-9912	78	3	no	no	INTJ
easat-9912	78	4	.	.	NOUN
easat-9912	78	5	9	9	NUM
easat-9912	78	6	:	:	SYM
easat-9912	78	7	561	561	NUM
easat-9912	78	8	-	-	SYM
easat-9912	78	9	575	575	NUM
easat-9912	78	10	,	,	PUNCT
easat-9912	78	11	2025	2025	NUM
easat-9912	78	12	doi	doi	NOUN
easat-9912	78	13	:	:	PUNCT
easat-9912	78	14	10.55214/2576	10.55214/2576	NUM
easat-9912	78	15	-	-	SYM
easat-9912	78	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	78	17	©	©	PROPN
easat-9912	78	18	2025	2025	NUM
easat-9912	78	19	by	by	ADP
easat-9912	78	20	the	the	DET
easat-9912	78	21	authors	author	NOUN
easat-9912	78	22	;	;	PUNCT
easat-9912	78	23	licensee	licensee	PROPN
easat-9912	78	24	learning	learn	VERB
easat-9912	78	25	gate	gate	NOUN
easat-9912	78	26	n=72	n=72	PROPN
easat-9912	78	27	)	)	PUNCT
easat-9912	78	28	.	.	PUNCT
easat-9912	79	1	this	this	DET
easat-9912	79	2	distribution	distribution	NOUN
easat-9912	79	3	is	be	AUX
easat-9912	79	4	important	important	ADJ
easat-9912	79	5	in	in	ADP
easat-9912	79	6	terms	term	NOUN
easat-9912	79	7	of	of	ADP
easat-9912	79	8	the	the	DET
easat-9912	79	9	research	research	NOUN
easat-9912	79	10	group	group	NOUN
easat-9912	79	11	representing	represent	VERB
easat-9912	79	12	different	different	ADJ
easat-9912	79	13	subfields	subfield	NOUN
easat-9912	79	14	of	of	ADP
easat-9912	79	15	sports	sport	NOUN
easat-9912	79	16	science	science	NOUN
easat-9912	79	17	faculties	faculty	NOUN
easat-9912	79	18	.	.	PUNCT
easat-9912	80	1	when	when	SCONJ
easat-9912	80	2	examining	examine	VERB
easat-9912	80	3	the	the	DET
easat-9912	80	4	distribution	distribution	NOUN
easat-9912	80	5	of	of	ADP
easat-9912	80	6	participants	participant	NOUN
easat-9912	80	7	according	accord	VERB
easat-9912	80	8	to	to	ADP
easat-9912	80	9	the	the	DET
easat-9912	80	10	type	type	NOUN
easat-9912	80	11	of	of	ADP
easat-9912	80	12	sport	sport	NOUN
easat-9912	80	13	they	they	PRON
easat-9912	80	14	engage	engage	VERB
easat-9912	80	15	in	in	ADP
easat-9912	80	16	,	,	PUNCT
easat-9912	80	17	the	the	DET
easat-9912	80	18	percentage	percentage	NOUN
easat-9912	80	19	of	of	ADP
easat-9912	80	20	those	those	PRON
easat-9912	80	21	who	who	PRON
easat-9912	80	22	engage	engage	VERB
easat-9912	80	23	in	in	ADP
easat-9912	80	24	individual	individual	ADJ
easat-9912	80	25	sports	sport	NOUN
easat-9912	80	26	was	be	AUX
easat-9912	80	27	determined	determine	VERB
easat-9912	80	28	to	to	PART
easat-9912	80	29	be	be	AUX
easat-9912	80	30	51.0	51.0	NUM
easat-9912	80	31	%	%	NOUN
easat-9912	80	32	(	(	PUNCT
easat-9912	80	33	n=154	n=154	NUM
easat-9912	80	34	)	)	PUNCT
easat-9912	80	35	,	,	PUNCT
easat-9912	80	36	while	while	SCONJ
easat-9912	80	37	the	the	DET
easat-9912	80	38	percentage	percentage	NOUN
easat-9912	80	39	of	of	ADP
easat-9912	80	40	those	those	PRON
easat-9912	80	41	who	who	PRON
easat-9912	80	42	engage	engage	VERB
easat-9912	80	43	in	in	ADP
easat-9912	80	44	team	team	NOUN
easat-9912	80	45	sports	sport	NOUN
easat-9912	80	46	was	be	AUX
easat-9912	80	47	determined	determine	VERB
easat-9912	80	48	to	to	PART
easat-9912	80	49	be	be	AUX
easat-9912	80	50	49.0	49.0	NUM
easat-9912	80	51	%	%	NOUN
easat-9912	80	52	(	(	PUNCT
easat-9912	80	53	n=148	n=148	NOUN
easat-9912	80	54	)	)	PUNCT
easat-9912	80	55	.	.	PUNCT
easat-9912	81	1	this	this	DET
easat-9912	81	2	finding	finding	NOUN
easat-9912	81	3	shows	show	VERB
easat-9912	81	4	that	that	SCONJ
easat-9912	81	5	individual	individual	ADJ
easat-9912	81	6	and	and	CCONJ
easat-9912	81	7	team	team	NOUN
easat-9912	81	8	sports	sport	NOUN
easat-9912	81	9	are	be	AUX
easat-9912	81	10	represented	represent	VERB
easat-9912	81	11	in	in	ADP
easat-9912	81	12	a	a	DET
easat-9912	81	13	balanced	balanced	ADJ
easat-9912	81	14	manner	manner	NOUN
easat-9912	81	15	in	in	ADP
easat-9912	81	16	the	the	DET
easat-9912	81	17	research	research	NOUN
easat-9912	81	18	group	group	NOUN
easat-9912	81	19	.	.	PUNCT
easat-9912	82	1	finally	finally	ADV
easat-9912	82	2	,	,	PUNCT
easat-9912	82	3	when	when	SCONJ
easat-9912	82	4	evaluating	evaluate	VERB
easat-9912	82	5	the	the	DET
easat-9912	82	6	duration	duration	NOUN
easat-9912	82	7	of	of	ADP
easat-9912	82	8	sports	sport	NOUN
easat-9912	82	9	participation	participation	NOUN
easat-9912	82	10	,	,	PUNCT
easat-9912	82	11	it	it	PRON
easat-9912	82	12	was	be	AUX
easat-9912	82	13	determined	determine	VERB
easat-9912	82	14	that	that	SCONJ
easat-9912	82	15	students	student	NOUN
easat-9912	82	16	who	who	PRON
easat-9912	82	17	had	have	AUX
easat-9912	82	18	been	be	AUX
easat-9912	82	19	participating	participate	VERB
easat-9912	82	20	in	in	ADP
easat-9912	82	21	sports	sport	NOUN
easat-9912	82	22	for	for	ADP
easat-9912	82	23	5	5	NUM
easat-9912	82	24	years	year	NOUN
easat-9912	82	25	or	or	CCONJ
easat-9912	82	26	more	more	ADJ
easat-9912	82	27	constituted	constitute	VERB
easat-9912	82	28	the	the	DET
easat-9912	82	29	highest	high	ADJ
easat-9912	82	30	group	group	NOUN
easat-9912	82	31	with	with	ADP
easat-9912	82	32	25.8	25.8	NUM
easat-9912	82	33	%	%	NOUN
easat-9912	82	34	(	(	PUNCT
easat-9912	82	35	n=78	n=78	NOUN
easat-9912	82	36	)	)	PUNCT
easat-9912	82	37	,	,	PUNCT
easat-9912	82	38	followed	follow	VERB
easat-9912	82	39	by	by	ADP
easat-9912	82	40	those	those	PRON
easat-9912	82	41	who	who	PRON
easat-9912	82	42	had	have	AUX
easat-9912	82	43	been	be	AUX
easat-9912	82	44	participating	participate	VERB
easat-9912	82	45	in	in	ADP
easat-9912	82	46	sports	sport	NOUN
easat-9912	82	47	for	for	ADP
easat-9912	82	48	4	4	NUM
easat-9912	82	49	years	year	NOUN
easat-9912	82	50	(	(	PUNCT
easat-9912	82	51	20.5	20.5	NUM
easat-9912	82	52	%	%	NOUN
easat-9912	82	53	,	,	PUNCT
easat-9912	82	54	n=62	n=62	PROPN
easat-9912	82	55	)	)	PUNCT
easat-9912	82	56	and	and	CCONJ
easat-9912	82	57	3	3	NUM
easat-9912	82	58	years	year	NOUN
easat-9912	82	59	(	(	PUNCT
easat-9912	82	60	19.2	19.2	NUM
easat-9912	82	61	%	%	NOUN
easat-9912	82	62	,	,	PUNCT
easat-9912	82	63	n=58	n=58	PROPN
easat-9912	82	64	)	)	PUNCT
easat-9912	82	65	.	.	PUNCT
easat-9912	83	1	the	the	DET
easat-9912	83	2	proportion	proportion	NOUN
easat-9912	83	3	of	of	ADP
easat-9912	83	4	those	those	PRON
easat-9912	83	5	who	who	PRON
easat-9912	83	6	have	have	AUX
easat-9912	83	7	been	be	AUX
easat-9912	83	8	engaging	engage	VERB
easat-9912	83	9	in	in	ADP
easat-9912	83	10	sports	sport	NOUN
easat-9912	83	11	for	for	ADP
easat-9912	83	12	shorter	short	ADJ
easat-9912	83	13	periods	period	NOUN
easat-9912	83	14	is	be	AUX
easat-9912	83	15	relatively	relatively	ADV
easat-9912	83	16	lower	low	ADJ
easat-9912	83	17	.	.	PUNCT
easat-9912	84	1	this	this	DET
easat-9912	84	2	result	result	NOUN
easat-9912	84	3	indicates	indicate	VERB
easat-9912	84	4	that	that	SCONJ
easat-9912	84	5	a	a	DET
easat-9912	84	6	significant	significant	ADJ
easat-9912	84	7	portion	portion	NOUN
easat-9912	84	8	of	of	ADP
easat-9912	84	9	the	the	DET
easat-9912	84	10	students	student	NOUN
easat-9912	84	11	participating	participate	VERB
easat-9912	84	12	in	in	ADP
easat-9912	84	13	the	the	DET
easat-9912	84	14	study	study	NOUN
easat-9912	84	15	have	have	VERB
easat-9912	84	16	regular	regular	ADJ
easat-9912	84	17	and	and	CCONJ
easat-9912	84	18	long	long	ADJ
easat-9912	84	19	-	-	PUNCT
easat-9912	84	20	term	term	NOUN
easat-9912	84	21	sports	sport	NOUN
easat-9912	84	22	experience	experience	NOUN
easat-9912	84	23	.	.	PUNCT
easat-9912	85	1	table	table	NOUN
easat-9912	86	1	2	2	NUM
easat-9912	86	2	.	.	PUNCT
easat-9912	86	3	cronbach	cronbach	VERB
easat-9912	86	4	alpha	alpha	NOUN
easat-9912	86	5	values	value	NOUN
easat-9912	86	6	and	and	CCONJ
easat-9912	86	7	shapiro	shapiro	NOUN
easat-9912	86	8	-	-	PUNCT
easat-9912	86	9	wilk	wilk	NOUN
easat-9912	86	10	p	p	NOUN
easat-9912	86	11	analysis	analysis	NOUN
easat-9912	86	12	results	result	NOUN
easat-9912	86	13	.	.	PUNCT
easat-9912	87	1	scales	scale	NOUN
easat-9912	87	2	mean	mean	VERB
easat-9912	87	3	ss	ss	NOUN
easat-9912	87	4	cronbach	cronbach	VERB
easat-9912	87	5	alpha	alpha	PROPN
easat-9912	87	6	shapiro	shapiro	PROPN
easat-9912	87	7	-	-	PUNCT
easat-9912	87	8	wilk	wilk	NOUN
easat-9912	87	9	p	p	NOUN
easat-9912	87	10	purchase	purchase	NOUN
easat-9912	87	11	intention	intention	NOUN
easat-9912	87	12	3.82	3.82	NUM
easat-9912	87	13	0.65	0.65	NUM
easat-9912	87	14	0.89	0.89	NUM
easat-9912	87	15	0.072	0.072	NUM
easat-9912	87	16	purchase	purchase	NOUN
easat-9912	87	17	behavior	behavior	NOUN
easat-9912	87	18	3.54	3.54	NUM
easat-9912	87	19	0.71	0.71	NUM
easat-9912	87	20	0.85	0.85	NUM
easat-9912	87	21	0.062	0.062	NUM
easat-9912	87	22	attitude	attitude	NOUN
easat-9912	87	23	towards	towards	ADP
easat-9912	87	24	advertising	advertising	NOUN
easat-9912	87	25	3.91	3.91	NUM
easat-9912	87	26	0.60	0.60	NUM
easat-9912	87	27	0.91	0.91	NUM
easat-9912	87	28	0.080	0.080	NUM
easat-9912	87	29	advertising	advertising	NOUN
easat-9912	87	30	creativity	creativity	NOUN
easat-9912	87	31	4.02	4.02	NUM
easat-9912	87	32	0.58	0.58	NUM
easat-9912	87	33	0.93	0.93	NUM
easat-9912	87	34	0.066	0.066	NUM
easat-9912	87	35	when	when	SCONJ
easat-9912	87	36	examining	examine	VERB
easat-9912	87	37	the	the	DET
easat-9912	87	38	descriptive	descriptive	ADJ
easat-9912	87	39	statistics	statistic	NOUN
easat-9912	87	40	,	,	PUNCT
easat-9912	87	41	reliability	reliability	NOUN
easat-9912	87	42	values	value	NOUN
easat-9912	87	43	,	,	PUNCT
easat-9912	87	44	and	and	CCONJ
easat-9912	87	45	normality	normality	NOUN
easat-9912	87	46	tests	test	NOUN
easat-9912	87	47	of	of	ADP
easat-9912	87	48	the	the	DET
easat-9912	87	49	scales	scale	NOUN
easat-9912	87	50	used	use	VERB
easat-9912	87	51	in	in	ADP
easat-9912	87	52	the	the	DET
easat-9912	87	53	study	study	NOUN
easat-9912	87	54	,	,	PUNCT
easat-9912	87	55	the	the	DET
easat-9912	87	56	following	follow	VERB
easat-9912	87	57	findings	finding	NOUN
easat-9912	87	58	were	be	AUX
easat-9912	87	59	obtained	obtain	VERB
easat-9912	87	60	:	:	PUNCT
easat-9912	87	61	the	the	DET
easat-9912	87	62	average	average	ADJ
easat-9912	87	63	score	score	NOUN
easat-9912	87	64	for	for	ADP
easat-9912	87	65	the	the	DET
easat-9912	87	66	purchase	purchase	NOUN
easat-9912	87	67	intention	intention	NOUN
easat-9912	87	68	scale	scale	NOUN
easat-9912	87	69	was	be	AUX
easat-9912	87	70	3.82	3.82	NUM
easat-9912	87	71	(	(	PUNCT
easat-9912	87	72	ss=0.65	ss=0.65	PROPN
easat-9912	87	73	)	)	PUNCT
easat-9912	87	74	.	.	PUNCT
easat-9912	88	1	the	the	DET
easat-9912	88	2	cronbach	cronbach	ADJ
easat-9912	88	3	alpha	alpha	NOUN
easat-9912	88	4	value	value	NOUN
easat-9912	88	5	of	of	ADP
easat-9912	88	6	the	the	DET
easat-9912	88	7	scale	scale	NOUN
easat-9912	88	8	was	be	AUX
easat-9912	88	9	0.89	0.89	NUM
easat-9912	88	10	,	,	PUNCT
easat-9912	88	11	indicating	indicate	VERB
easat-9912	88	12	a	a	DET
easat-9912	88	13	high	high	ADJ
easat-9912	88	14	level	level	NOUN
easat-9912	88	15	of	of	ADP
easat-9912	88	16	internal	internal	ADJ
easat-9912	88	17	consistency	consistency	NOUN
easat-9912	88	18	.	.	PUNCT
easat-9912	89	1	since	since	SCONJ
easat-9912	89	2	the	the	DET
easat-9912	89	3	p=0.072	p=0.072	NOUN
easat-9912	89	4	>	>	X
easat-9912	89	5	0.05	0.05	NUM
easat-9912	89	6	obtained	obtain	VERB
easat-9912	89	7	from	from	ADP
easat-9912	89	8	the	the	DET
easat-9912	89	9	shapiro	shapiro	PROPN
easat-9912	89	10	-	-	PUNCT
easat-9912	89	11	wilk	wilk	NOUN
easat-9912	89	12	normality	normality	NOUN
easat-9912	89	13	test	test	NOUN
easat-9912	89	14	,	,	PUNCT
easat-9912	89	15	it	it	PRON
easat-9912	89	16	can	can	AUX
easat-9912	89	17	be	be	AUX
easat-9912	89	18	said	say	VERB
easat-9912	89	19	that	that	SCONJ
easat-9912	89	20	the	the	DET
easat-9912	89	21	data	data	NOUN
easat-9912	89	22	is	be	AUX
easat-9912	89	23	normally	normally	ADV
easat-9912	89	24	distributed	distribute	VERB
easat-9912	89	25	.	.	PUNCT
easat-9912	90	1	the	the	DET
easat-9912	90	2	average	average	ADJ
easat-9912	90	3	score	score	NOUN
easat-9912	90	4	for	for	ADP
easat-9912	90	5	the	the	DET
easat-9912	90	6	purchasing	purchase	VERB
easat-9912	90	7	behavior	behavior	NOUN
easat-9912	90	8	scale	scale	NOUN
easat-9912	90	9	was	be	AUX
easat-9912	90	10	calculated	calculate	VERB
easat-9912	90	11	as	as	ADP
easat-9912	90	12	3.54	3.54	NUM
easat-9912	90	13	(	(	PUNCT
easat-9912	90	14	ss=0.71	ss=0.71	PROPN
easat-9912	90	15	)	)	PUNCT
easat-9912	90	16	.	.	PUNCT
easat-9912	91	1	the	the	DET
easat-9912	91	2	cronbach	cronbach	ADJ
easat-9912	91	3	alpha	alpha	NOUN
easat-9912	91	4	coefficient	coefficient	NOUN
easat-9912	91	5	was	be	AUX
easat-9912	91	6	0.85	0.85	NUM
easat-9912	91	7	,	,	PUNCT
easat-9912	91	8	indicating	indicate	VERB
easat-9912	91	9	that	that	SCONJ
easat-9912	91	10	the	the	DET
easat-9912	91	11	scale	scale	NOUN
easat-9912	91	12	is	be	AUX
easat-9912	91	13	reliable	reliable	ADJ
easat-9912	91	14	.	.	PUNCT
easat-9912	92	1	the	the	DET
easat-9912	92	2	shapiro	shapiro	PROPN
easat-9912	92	3	-	-	PUNCT
easat-9912	92	4	wilk	wilk	NOUN
easat-9912	92	5	test	test	NOUN
easat-9912	92	6	result	result	NOUN
easat-9912	92	7	was	be	AUX
easat-9912	92	8	p=0.062	p=0.062	X
easat-9912	92	9	>	>	X
easat-9912	92	10	0.05	0.05	NUM
easat-9912	92	11	,	,	PUNCT
easat-9912	92	12	indicating	indicate	VERB
easat-9912	92	13	that	that	SCONJ
easat-9912	92	14	the	the	DET
easat-9912	92	15	distribution	distribution	NOUN
easat-9912	92	16	can	can	AUX
easat-9912	92	17	be	be	AUX
easat-9912	92	18	considered	consider	VERB
easat-9912	92	19	normal	normal	ADJ
easat-9912	92	20	.	.	PUNCT
easat-9912	93	1	the	the	DET
easat-9912	93	2	average	average	ADJ
easat-9912	93	3	value	value	NOUN
easat-9912	93	4	of	of	ADP
easat-9912	93	5	the	the	DET
easat-9912	93	6	attitude	attitude	NOUN
easat-9912	93	7	toward	toward	ADP
easat-9912	93	8	advertising	advertising	NOUN
easat-9912	93	9	scale	scale	NOUN
easat-9912	93	10	was	be	AUX
easat-9912	93	11	determined	determine	VERB
easat-9912	93	12	to	to	PART
easat-9912	93	13	be	be	AUX
easat-9912	93	14	3.91	3.91	NUM
easat-9912	93	15	(	(	PUNCT
easat-9912	93	16	ss=0.60	ss=0.60	PROPN
easat-9912	93	17	)	)	PUNCT
easat-9912	93	18	.	.	PUNCT
easat-9912	94	1	the	the	DET
easat-9912	94	2	cronbach	cronbach	ADJ
easat-9912	94	3	alpha	alpha	NOUN
easat-9912	94	4	value	value	NOUN
easat-9912	94	5	of	of	ADP
easat-9912	94	6	the	the	DET
easat-9912	94	7	scale	scale	NOUN
easat-9912	94	8	is	be	AUX
easat-9912	94	9	0.91	0.91	NUM
easat-9912	94	10	,	,	PUNCT
easat-9912	94	11	indicating	indicate	VERB
easat-9912	94	12	that	that	SCONJ
easat-9912	94	13	the	the	DET
easat-9912	94	14	scale	scale	NOUN
easat-9912	94	15	has	have	VERB
easat-9912	94	16	high	high	ADJ
easat-9912	94	17	reliability	reliability	NOUN
easat-9912	94	18	.	.	PUNCT
easat-9912	95	1	since	since	SCONJ
easat-9912	95	2	the	the	DET
easat-9912	95	3	shapiro	shapiro	PROPN
easat-9912	95	4	-	-	PUNCT
easat-9912	95	5	wilk	wilk	NOUN
easat-9912	95	6	test	test	NOUN
easat-9912	95	7	result	result	NOUN
easat-9912	95	8	is	be	AUX
easat-9912	95	9	p=0.080	p=0.080	NOUN
easat-9912	95	10	>	>	X
easat-9912	95	11	0.05	0.05	NUM
easat-9912	95	12	,	,	PUNCT
easat-9912	95	13	the	the	DET
easat-9912	95	14	distribution	distribution	NOUN
easat-9912	95	15	is	be	AUX
easat-9912	95	16	normal	normal	ADJ
easat-9912	95	17	.	.	PUNCT
easat-9912	96	1	the	the	DET
easat-9912	96	2	advertising	advertising	NOUN
easat-9912	96	3	creativity	creativity	NOUN
easat-9912	96	4	scale	scale	NOUN
easat-9912	96	5	had	have	VERB
easat-9912	96	6	the	the	DET
easat-9912	96	7	highest	high	ADJ
easat-9912	96	8	average	average	ADJ
easat-9912	96	9	score	score	NOUN
easat-9912	96	10	of	of	ADP
easat-9912	96	11	4.02	4.02	NUM
easat-9912	96	12	(	(	PUNCT
easat-9912	96	13	ss=0.58	ss=0.58	NOUN
easat-9912	96	14	)	)	PUNCT
easat-9912	96	15	.	.	PUNCT
easat-9912	97	1	the	the	DET
easat-9912	97	2	cronbach	cronbach	ADJ
easat-9912	97	3	alpha	alpha	ADJ
easat-9912	97	4	coefficient	coefficient	NOUN
easat-9912	97	5	of	of	ADP
easat-9912	97	6	the	the	DET
easat-9912	97	7	scale	scale	NOUN
easat-9912	97	8	was	be	AUX
easat-9912	97	9	0.93	0.93	NUM
easat-9912	97	10	,	,	PUNCT
easat-9912	97	11	indicating	indicate	VERB
easat-9912	97	12	a	a	DET
easat-9912	97	13	very	very	ADV
easat-9912	97	14	high	high	ADJ
easat-9912	97	15	level	level	NOUN
easat-9912	97	16	of	of	ADP
easat-9912	97	17	reliability	reliability	NOUN
easat-9912	97	18	.	.	PUNCT
easat-9912	98	1	the	the	DET
easat-9912	98	2	p=0.066	p=0.066	PROPN
easat-9912	98	3	>	>	SYM
easat-9912	98	4	0.05	0.05	NUM
easat-9912	98	5	value	value	NOUN
easat-9912	98	6	obtained	obtain	VERB
easat-9912	98	7	from	from	ADP
easat-9912	98	8	the	the	DET
easat-9912	98	9	normality	normality	NOUN
easat-9912	98	10	test	test	NOUN
easat-9912	98	11	shows	show	VERB
easat-9912	98	12	that	that	SCONJ
easat-9912	98	13	the	the	DET
easat-9912	98	14	data	data	NOUN
easat-9912	98	15	is	be	AUX
easat-9912	98	16	normally	normally	ADV
easat-9912	98	17	distributed	distribute	VERB
easat-9912	98	18	.	.	PUNCT
easat-9912	99	1	table	table	NOUN
easat-9912	99	2	3	3	NUM
easat-9912	99	3	.	.	PUNCT
easat-9912	100	1	gender	gender	NOUN
easat-9912	100	2	variable	variable	ADJ
easat-9912	100	3	scale	scale	NOUN
easat-9912	100	4	t	t	NOUN
easat-9912	100	5	-	-	PUNCT
easat-9912	100	6	test	test	NOUN
easat-9912	100	7	analysis	analysis	NOUN
easat-9912	100	8	results	result	NOUN
easat-9912	100	9	(	(	PUNCT
easat-9912	100	10	n=302	n=302	NUM
easat-9912	100	11	)	)	PUNCT
easat-9912	100	12	.	.	PUNCT
easat-9912	101	1	scales	scale	VERB
easat-9912	101	2	gender	gender	NOUN
easat-9912	101	3	n	n	PRON
easat-9912	101	4	mean	mean	VERB
easat-9912	101	5	std	std	NOUN
easat-9912	101	6	.	.	PUNCT
easat-9912	102	1	deviation	deviation	NOUN
easat-9912	102	2	t	t	NOUN
easat-9912	102	3	p	p	NOUN
easat-9912	102	4	purchase	purchase	NOUN
easat-9912	102	5	intent	intent	NOUN
easat-9912	102	6	female	female	ADJ
easat-9912	102	7	160	160	NUM
easat-9912	102	8	3.42	3.42	NUM
easat-9912	102	9	0.68	0.68	NUM
easat-9912	102	10	1.87	1.87	NUM
easat-9912	102	11	0.062	0.062	NUM
easat-9912	102	12	male	male	NOUN
easat-9912	102	13	142	142	NUM
easat-9912	102	14	3.28	3.28	NUM
easat-9912	102	15	0.71	0.71	NUM
easat-9912	102	16	consumer	consumer	NOUN
easat-9912	102	17	behavior	behavior	NOUN
easat-9912	102	18	female	female	ADJ
easat-9912	102	19	160	160	NUM
easat-9912	102	20	3.55	3.55	NUM
easat-9912	102	21	0.72	0.72	NUM
easat-9912	102	22	2.14	2.14	NUM
easat-9912	102	23	0.034	0.034	NUM
easat-9912	102	24	*	*	PUNCT
easat-9912	102	25	male	male	NOUN
easat-9912	102	26	142	142	NUM
easat-9912	102	27	3.37	3.37	NUM
easat-9912	102	28	0.76	0.76	NUM
easat-9912	102	29	attitude	attitude	NOUN
easat-9912	102	30	towards	towards	ADP
easat-9912	102	31	advertising	advertising	NOUN
easat-9912	102	32	female	female	NOUN
easat-9912	102	33	160	160	NUM
easat-9912	102	34	3.71	3.71	NUM
easat-9912	102	35	0.64	0.64	NUM
easat-9912	102	36	0.98	0.98	NUM
easat-9912	102	37	0.327	0.327	NUM
easat-9912	102	38	male	male	NOUN
easat-9912	102	39	142	142	NUM
easat-9912	102	40	3.65	3.65	NUM
easat-9912	102	41	0.61	0.61	NUM
easat-9912	102	42	advertising	advertising	NOUN
easat-9912	102	43	creativity	creativity	NOUN
easat-9912	102	44	female	female	NOUN
easat-9912	102	45	160	160	NUM
easat-9912	102	46	3.88	3.88	NUM
easat-9912	102	47	0.59	0.59	NUM
easat-9912	102	48	1.22	1.22	NUM
easat-9912	102	49	0.223	0.223	NUM
easat-9912	102	50	male	male	NOUN
easat-9912	102	51	142	142	NUM
easat-9912	102	52	3.80	3.80	NUM
easat-9912	102	53	0.63	0.63	NUM
easat-9912	102	54	note	note	NOUN
easat-9912	102	55	:	:	PUNCT
easat-9912	102	56	*	*	PUNCT
easat-9912	102	57	p<0.05	p<0.05	NOUN
easat-9912	102	58	.	.	PUNCT
easat-9912	103	1	in	in	ADP
easat-9912	103	2	the	the	DET
easat-9912	103	3	study	study	NOUN
easat-9912	103	4	,	,	PUNCT
easat-9912	103	5	an	an	DET
easat-9912	103	6	independent	independent	ADJ
easat-9912	103	7	sample	sample	NOUN
easat-9912	103	8	t	t	PROPN
easat-9912	103	9	-	-	PUNCT
easat-9912	103	10	test	test	NOUN
easat-9912	103	11	was	be	AUX
easat-9912	103	12	performed	perform	VERB
easat-9912	103	13	to	to	PART
easat-9912	103	14	examine	examine	VERB
easat-9912	103	15	whether	whether	SCONJ
easat-9912	103	16	purchase	purchase	NOUN
easat-9912	103	17	intention	intention	NOUN
easat-9912	103	18	,	,	PUNCT
easat-9912	103	19	consumer	consumer	NOUN
easat-9912	103	20	behavior	behavior	NOUN
easat-9912	103	21	,	,	PUNCT
easat-9912	103	22	attitudes	attitude	NOUN
easat-9912	103	23	toward	toward	ADP
easat-9912	103	24	advertising	advertising	NOUN
easat-9912	103	25	,	,	PUNCT
easat-9912	103	26	and	and	CCONJ
easat-9912	103	27	advertising	advertising	NOUN
easat-9912	103	28	creativity	creativity	NOUN
easat-9912	103	29	scales	scale	NOUN
easat-9912	103	30	differed	differ	VERB
easat-9912	103	31	according	accord	VERB
easat-9912	103	32	to	to	ADP
easat-9912	103	33	gender	gender	NOUN
easat-9912	103	34	.	.	PUNCT
easat-9912	104	1	566	566	NUM
easat-9912	104	2	edelweiss	edelweiss	PROPN
easat-9912	104	3	applied	apply	VERB
easat-9912	104	4	science	science	NOUN
easat-9912	104	5	and	and	CCONJ
easat-9912	104	6	technology	technology	NOUN
easat-9912	104	7	issn	issn	PROPN
easat-9912	104	8	:	:	PUNCT
easat-9912	104	9	2576	2576	NUM
easat-9912	104	10	-	-	SYM
easat-9912	104	11	8484	8484	NUM
easat-9912	104	12	vol	vol	NOUN
easat-9912	104	13	.	.	PROPN
easat-9912	105	1	9	9	NUM
easat-9912	105	2	,	,	PUNCT
easat-9912	105	3	no	no	INTJ
easat-9912	105	4	.	.	NOUN
easat-9912	105	5	9	9	NUM
easat-9912	105	6	:	:	SYM
easat-9912	105	7	561	561	NUM
easat-9912	105	8	-	-	SYM
easat-9912	105	9	575	575	NUM
easat-9912	105	10	,	,	PUNCT
easat-9912	105	11	2025	2025	NUM
easat-9912	105	12	doi	doi	NOUN
easat-9912	105	13	:	:	PUNCT
easat-9912	105	14	10.55214/2576	10.55214/2576	NUM
easat-9912	105	15	-	-	SYM
easat-9912	105	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	105	17	©	©	PROPN
easat-9912	105	18	2025	2025	NUM
easat-9912	105	19	by	by	ADP
easat-9912	105	20	the	the	DET
easat-9912	105	21	authors	author	NOUN
easat-9912	105	22	;	;	PUNCT
easat-9912	106	1	licensee	licensee	NOUN
easat-9912	106	2	learning	learn	VERB
easat-9912	106	3	gate	gate	NOUN
easat-9912	106	4	purchase	purchase	NOUN
easat-9912	106	5	intention	intention	NOUN
easat-9912	106	6	scale	scale	NOUN
easat-9912	106	7	:	:	PUNCT
easat-9912	106	8	the	the	DET
easat-9912	106	9	average	average	ADJ
easat-9912	106	10	score	score	NOUN
easat-9912	106	11	for	for	ADP
easat-9912	106	12	female	female	ADJ
easat-9912	106	13	participants	participant	NOUN
easat-9912	106	14	(	(	PUNCT
easat-9912	106	15	x̄=3.42	x̄=3.42	PROPN
easat-9912	106	16	,	,	PUNCT
easat-9912	106	17	ss=0.68	ss=0.68	PROPN
easat-9912	106	18	)	)	PUNCT
easat-9912	106	19	was	be	AUX
easat-9912	106	20	found	find	VERB
easat-9912	106	21	to	to	PART
easat-9912	106	22	be	be	AUX
easat-9912	106	23	higher	high	ADJ
easat-9912	106	24	than	than	ADP
easat-9912	106	25	that	that	PRON
easat-9912	106	26	for	for	ADP
easat-9912	106	27	male	male	ADJ
easat-9912	106	28	participants	participant	NOUN
easat-9912	106	29	(	(	PUNCT
easat-9912	106	30	x̄=3.28	x̄=3.28	PROPN
easat-9912	106	31	,	,	PUNCT
easat-9912	106	32	ss=0.71	ss=0.71	PROPN
easat-9912	106	33	)	)	PUNCT
easat-9912	106	34	.	.	PUNCT
easat-9912	107	1	however	however	ADV
easat-9912	107	2	,	,	PUNCT
easat-9912	107	3	the	the	DET
easat-9912	107	4	t	t	NOUN
easat-9912	107	5	-	-	PUNCT
easat-9912	107	6	test	test	NOUN
easat-9912	107	7	resulted	result	VERB
easat-9912	107	8	in	in	ADP
easat-9912	107	9	t=1.87	t=1.87	PROPN
easat-9912	107	10	,	,	PUNCT
easat-9912	107	11	p=0.062	p=0.062	X
easat-9912	107	12	>	>	X
easat-9912	107	13	0.05	0.05	NUM
easat-9912	107	14	,	,	PUNCT
easat-9912	107	15	so	so	CCONJ
easat-9912	107	16	the	the	DET
easat-9912	107	17	difference	difference	NOUN
easat-9912	107	18	is	be	AUX
easat-9912	107	19	not	not	PART
easat-9912	107	20	statistically	statistically	ADV
easat-9912	107	21	significant	significant	ADJ
easat-9912	107	22	.	.	PUNCT
easat-9912	108	1	consumer	consumer	NOUN
easat-9912	108	2	behavior	behavior	NOUN
easat-9912	108	3	scale	scale	NOUN
easat-9912	108	4	:	:	PUNCT
easat-9912	108	5	the	the	DET
easat-9912	108	6	average	average	NOUN
easat-9912	108	7	for	for	ADP
easat-9912	108	8	women	woman	NOUN
easat-9912	108	9	(	(	PUNCT
easat-9912	108	10	x̄=3.55	x̄=3.55	PROPN
easat-9912	108	11	,	,	PUNCT
easat-9912	108	12	ss=0.72	ss=0.72	NOUN
easat-9912	108	13	)	)	PUNCT
easat-9912	108	14	is	be	AUX
easat-9912	108	15	higher	high	ADJ
easat-9912	108	16	than	than	ADP
easat-9912	108	17	that	that	PRON
easat-9912	108	18	for	for	ADP
easat-9912	108	19	men	man	NOUN
easat-9912	108	20	(	(	PUNCT
easat-9912	108	21	x̄=3.37	x̄=3.37	PROPN
easat-9912	108	22	,	,	PUNCT
easat-9912	108	23	ss=0.76	ss=0.76	NOUN
easat-9912	108	24	)	)	PUNCT
easat-9912	108	25	.	.	PUNCT
easat-9912	109	1	in	in	ADP
easat-9912	109	2	the	the	DET
easat-9912	109	3	analysis	analysis	NOUN
easat-9912	109	4	,	,	PUNCT
easat-9912	109	5	t=2.14	t=2.14	NOUN
easat-9912	109	6	,	,	PUNCT
easat-9912	109	7	p=0.034	p=0.034	X
easat-9912	109	8	<	<	X
easat-9912	109	9	0.05	0.05	NUM
easat-9912	109	10	,	,	PUNCT
easat-9912	109	11	so	so	SCONJ
easat-9912	109	12	this	this	DET
easat-9912	109	13	difference	difference	NOUN
easat-9912	109	14	is	be	AUX
easat-9912	109	15	statistically	statistically	ADV
easat-9912	109	16	significant	significant	ADJ
easat-9912	109	17	.	.	PUNCT
easat-9912	110	1	accordingly	accordingly	ADV
easat-9912	110	2	,	,	PUNCT
easat-9912	110	3	it	it	PRON
easat-9912	110	4	can	can	AUX
easat-9912	110	5	be	be	AUX
easat-9912	110	6	said	say	VERB
easat-9912	110	7	that	that	SCONJ
easat-9912	110	8	women	woman	NOUN
easat-9912	110	9	's	's	PART
easat-9912	110	10	consumer	consumer	NOUN
easat-9912	110	11	behavior	behavior	NOUN
easat-9912	110	12	is	be	AUX
easat-9912	110	13	more	more	ADV
easat-9912	110	14	positive	positive	ADJ
easat-9912	110	15	than	than	ADP
easat-9912	110	16	men	man	NOUN
easat-9912	110	17	's	's	PART
easat-9912	110	18	.	.	PUNCT
easat-9912	110	19	attitude	attitude	NOUN
easat-9912	110	20	scale	scale	NOUN
easat-9912	110	21	towards	towards	ADP
easat-9912	110	22	advertising	advertising	NOUN
easat-9912	110	23	:	:	PUNCT
easat-9912	110	24	although	although	SCONJ
easat-9912	110	25	the	the	DET
easat-9912	110	26	average	average	NOUN
easat-9912	110	27	for	for	ADP
easat-9912	110	28	women	woman	NOUN
easat-9912	110	29	(	(	PUNCT
easat-9912	110	30	x̄=3.71	x̄=3.71	PROPN
easat-9912	110	31	,	,	PUNCT
easat-9912	110	32	ss=0.64	ss=0.64	PROPN
easat-9912	110	33	)	)	PUNCT
easat-9912	110	34	is	be	AUX
easat-9912	110	35	higher	high	ADJ
easat-9912	110	36	than	than	ADP
easat-9912	110	37	the	the	DET
easat-9912	110	38	average	average	NOUN
easat-9912	110	39	for	for	ADP
easat-9912	110	40	men	man	NOUN
easat-9912	110	41	(	(	PUNCT
easat-9912	110	42	x̄=3.65	x̄=3.65	PROPN
easat-9912	110	43	,	,	PUNCT
easat-9912	110	44	ss=0.61	ss=0.61	PROPN
easat-9912	110	45	)	)	PUNCT
easat-9912	110	46	,	,	PUNCT
easat-9912	110	47	the	the	DET
easat-9912	110	48	difference	difference	NOUN
easat-9912	110	49	is	be	AUX
easat-9912	110	50	not	not	PART
easat-9912	110	51	statistically	statistically	ADV
easat-9912	110	52	significant	significant	ADJ
easat-9912	110	53	because	because	SCONJ
easat-9912	110	54	t=0.98	t=0.98	NOUN
easat-9912	110	55	,	,	PUNCT
easat-9912	110	56	p=0.327	p=0.327	X
easat-9912	110	57	>	>	X
easat-9912	110	58	0.05	0.05	NUM
easat-9912	110	59	.	.	PUNCT
easat-9912	111	1	advertising	advertising	NOUN
easat-9912	111	2	creativity	creativity	NOUN
easat-9912	111	3	scale	scale	NOUN
easat-9912	111	4	:	:	PUNCT
easat-9912	111	5	the	the	DET
easat-9912	111	6	average	average	ADJ
easat-9912	111	7	score	score	NOUN
easat-9912	111	8	for	for	ADP
easat-9912	111	9	women	woman	NOUN
easat-9912	111	10	(	(	PUNCT
easat-9912	111	11	x̄=3.88	x̄=3.88	PROPN
easat-9912	111	12	,	,	PUNCT
easat-9912	111	13	ss=0.59	ss=0.59	NOUN
easat-9912	111	14	)	)	PUNCT
easat-9912	111	15	was	be	AUX
easat-9912	111	16	higher	high	ADJ
easat-9912	111	17	than	than	ADP
easat-9912	111	18	that	that	PRON
easat-9912	111	19	for	for	ADP
easat-9912	111	20	men	man	NOUN
easat-9912	111	21	(	(	PUNCT
easat-9912	111	22	x̄=3.80	x̄=3.80	PROPN
easat-9912	111	23	,	,	PUNCT
easat-9912	111	24	ss=0.63	ss=0.63	PROPN
easat-9912	111	25	)	)	PUNCT
easat-9912	111	26	.	.	PUNCT
easat-9912	112	1	however	however	ADV
easat-9912	112	2	,	,	PUNCT
easat-9912	112	3	since	since	SCONJ
easat-9912	112	4	t=1.22	t=1.22	NOUN
easat-9912	112	5	,	,	PUNCT
easat-9912	112	6	p=0.223	p=0.223	X
easat-9912	112	7	>	>	X
easat-9912	112	8	0.05	0.05	NUM
easat-9912	112	9	,	,	PUNCT
easat-9912	112	10	no	no	DET
easat-9912	112	11	significant	significant	ADJ
easat-9912	112	12	difference	difference	NOUN
easat-9912	112	13	was	be	AUX
easat-9912	112	14	found	find	VERB
easat-9912	112	15	in	in	ADP
easat-9912	112	16	terms	term	NOUN
easat-9912	112	17	of	of	ADP
easat-9912	112	18	gender	gender	NOUN
easat-9912	112	19	.	.	PUNCT
easat-9912	112	20	table	table	NOUN
easat-9912	112	21	4	4	NUM
easat-9912	112	22	.	.	PUNCT
easat-9912	113	1	anova	anova	VERB
easat-9912	113	2	analysis	analysis	NOUN
easat-9912	113	3	results	result	NOUN
easat-9912	113	4	for	for	ADP
easat-9912	113	5	scales	scale	NOUN
easat-9912	113	6	according	accord	VERB
easat-9912	113	7	to	to	ADP
easat-9912	113	8	age	age	NOUN
easat-9912	113	9	variable	variable	NOUN
easat-9912	113	10	(	(	PUNCT
easat-9912	113	11	n=302	n=302	PROPN
easat-9912	113	12	)	)	PUNCT
easat-9912	113	13	.	.	PUNCT
easat-9912	114	1	scales	scale	VERB
easat-9912	114	2	age	age	NOUN
easat-9912	114	3	n	n	NOUN
easat-9912	114	4	mean	mean	VERB
easat-9912	114	5	std	std	X
easat-9912	114	6	.	.	PUNCT
easat-9912	115	1	deviation	deviation	NOUN
easat-9912	116	1	f	f	NOUN
easat-9912	117	1	p	p	X
easat-9912	117	2	purchase	purchase	NOUN
easat-9912	117	3	intention	intention	NOUN
easat-9912	117	4	18	18	NUM
easat-9912	117	5	age	age	NOUN
easat-9912	117	6	12	12	NUM
easat-9912	117	7	3.70	3.70	NUM
easat-9912	117	8	0.61	0.61	NUM
easat-9912	117	9	0.94	0.94	NUM
easat-9912	117	10	0.502	0.502	NUM
easat-9912	117	11	19age	19age	NOUN
easat-9912	117	12	16	16	NUM
easat-9912	117	13	3.74	3.74	NUM
easat-9912	117	14	0.64	0.64	NUM
easat-9912	117	15	20	20	NUM
easat-9912	117	16	age	age	NOUN
easat-9912	117	17	34	34	NUM
easat-9912	117	18	3.71	3.71	NUM
easat-9912	117	19	0.66	0.66	NUM
easat-9912	117	20	21	21	NUM
easat-9912	117	21	age	age	NOUN
easat-9912	117	22	42	42	NUM
easat-9912	117	23	3.73	3.73	NUM
easat-9912	117	24	0.63	0.63	NUM
easat-9912	117	25	22	22	NUM
easat-9912	117	26	age	age	NOUN
easat-9912	117	27	48	48	NUM
easat-9912	117	28	3.75	3.75	NUM
easat-9912	117	29	0.65	0.65	NUM
easat-9912	117	30	23	23	NUM
easat-9912	117	31	age	age	NOUN
easat-9912	117	32	46	46	NUM
easat-9912	117	33	3.72	3.72	NUM
easat-9912	117	34	0.64	0.64	NUM
easat-9912	117	35	24	24	NUM
easat-9912	117	36	age	age	NOUN
easat-9912	117	37	38	38	NUM
easat-9912	117	38	3.76	3.76	NUM
easat-9912	117	39	0.66	0.66	NUM
easat-9912	117	40	25	25	NUM
easat-9912	117	41	age	age	NOUN
easat-9912	117	42	26	26	NUM
easat-9912	117	43	3.74	3.74	NUM
easat-9912	117	44	0.67	0.67	NUM
easat-9912	117	45	26	26	NUM
easat-9912	117	46	age	age	NOUN
easat-9912	117	47	18	18	NUM
easat-9912	117	48	3.70	3.70	NUM
easat-9912	117	49	0.65	0.65	NUM
easat-9912	117	50	27	27	NUM
easat-9912	117	51	age	age	NOUN
easat-9912	117	52	12	12	NUM
easat-9912	117	53	3.73	3.73	NUM
easat-9912	117	54	0.63	0.63	NUM
easat-9912	117	55	28	28	NUM
easat-9912	117	56	age	age	NOUN
easat-9912	117	57	6	6	NUM
easat-9912	117	58	3.75	3.75	NUM
easat-9912	117	59	0.64	0.64	NUM
easat-9912	117	60	29age	29age	NOUN
easat-9912	117	61	4	4	NUM
easat-9912	117	62	3.74	3.74	NUM
easat-9912	117	63	0.65	0.65	NUM
easat-9912	117	64	consumer	consumer	NOUN
easat-9912	117	65	behavior	behavior	NOUN
easat-9912	117	66	18	18	NUM
easat-9912	117	67	age	age	NOUN
easat-9912	117	68	12	12	NUM
easat-9912	117	69	3.65	3.65	NUM
easat-9912	117	70	0.59	0.59	NUM
easat-9912	117	71	1.02	1.02	NUM
easat-9912	117	72	0.435	0.435	NUM
easat-9912	117	73	19	19	NUM
easat-9912	117	74	age	age	NOUN
easat-9912	117	75	16	16	NUM
easat-9912	117	76	3.69	3.69	NUM
easat-9912	117	77	0.61	0.61	NUM
easat-9912	117	78	20	20	NUM
easat-9912	117	79	age	age	NOUN
easat-9912	117	80	34	34	NUM
easat-9912	117	81	3.68	3.68	NUM
easat-9912	117	82	0.62	0.62	NUM
easat-9912	117	83	21	21	NUM
easat-9912	117	84	age	age	NOUN
easat-9912	117	85	42	42	NUM
easat-9912	117	86	3.70	3.70	NUM
easat-9912	117	87	0.65	0.65	NUM
easat-9912	117	88	22	22	NUM
easat-9912	117	89	age	age	NOUN
easat-9912	117	90	48	48	NUM
easat-9912	117	91	3.71	3.71	NUM
easat-9912	117	92	0.64	0.64	NUM
easat-9912	117	93	23	23	NUM
easat-9912	117	94	age	age	NOUN
easat-9912	117	95	46	46	NUM
easat-9912	117	96	3.67	3.67	NUM
easat-9912	117	97	0.63	0.63	NUM
easat-9912	117	98	24	24	NUM
easat-9912	117	99	age	age	NOUN
easat-9912	117	100	38	38	NUM
easat-9912	117	101	3.72	3.72	NUM
easat-9912	117	102	0.64	0.64	NUM
easat-9912	117	103	25	25	NUM
easat-9912	117	104	age	age	NOUN
easat-9912	117	105	26	26	NUM
easat-9912	117	106	3.69	3.69	NUM
easat-9912	117	107	0.63	0.63	NUM
easat-9912	117	108	26	26	NUM
easat-9912	117	109	age	age	NOUN
easat-9912	117	110	18	18	NUM
easat-9912	117	111	3.66	3.66	NUM
easat-9912	117	112	0.62	0.62	NUM
easat-9912	117	113	27	27	NUM
easat-9912	117	114	age	age	NOUN
easat-9912	117	115	12	12	NUM
easat-9912	117	116	3.69	3.69	NUM
easat-9912	117	117	0.61	0.61	NUM
easat-9912	117	118	28	28	NUM
easat-9912	117	119	age	age	NOUN
easat-9912	117	120	6	6	NUM
easat-9912	117	121	3.70	3.70	NUM
easat-9912	117	122	0.63	0.63	NUM
easat-9912	117	123	29	29	NUM
easat-9912	117	124	age	age	NOUN
easat-9912	117	125	4	4	NUM
easat-9912	117	126	3.68	3.68	NUM
easat-9912	117	127	0.62	0.62	NUM
easat-9912	117	128	attitude	attitude	NOUN
easat-9912	117	129	towards	towards	ADP
easat-9912	117	130	advertising	advertising	NOUN
easat-9912	117	131	18	18	NUM
easat-9912	117	132	age	age	NOUN
easat-9912	117	133	12	12	NUM
easat-9912	117	134	3.65	3.65	NUM
easat-9912	117	135	0.62	0.62	NUM
easat-9912	117	136	1.09	1.09	NUM
easat-9912	117	137	0.365	0.365	NUM
easat-9912	117	138	19	19	NUM
easat-9912	117	139	age	age	NOUN
easat-9912	117	140	16	16	NUM
easat-9912	117	141	3.70	3.70	NUM
easat-9912	117	142	0.64	0.64	NUM
easat-9912	117	143	20	20	NUM
easat-9912	117	144	age	age	NOUN
easat-9912	117	145	34	34	NUM
easat-9912	117	146	3.73	3.73	NUM
easat-9912	117	147	0.66	0.66	NUM
easat-9912	117	148	21	21	NUM
easat-9912	117	149	age	age	NOUN
easat-9912	117	150	42	42	NUM
easat-9912	117	151	3.68	3.68	NUM
easat-9912	117	152	0.61	0.61	NUM
easat-9912	117	153	22	22	NUM
easat-9912	117	154	age	age	NOUN
easat-9912	117	155	48	48	NUM
easat-9912	117	156	3.71	3.71	NUM
easat-9912	117	157	0.63	0.63	NUM
easat-9912	117	158	23	23	NUM
easat-9912	117	159	age	age	NOUN
easat-9912	117	160	46	46	NUM
easat-9912	117	161	3.62	3.62	NUM
easat-9912	117	162	0.65	0.65	NUM
easat-9912	117	163	24	24	NUM
easat-9912	117	164	age	age	NOUN
easat-9912	117	165	38	38	NUM
easat-9912	117	166	3.59	3.59	NUM
easat-9912	117	167	0.68	0.68	NUM
easat-9912	117	168	25	25	NUM
easat-9912	117	169	age	age	NOUN
easat-9912	117	170	26	26	NUM
easat-9912	117	171	3.66	3.66	NUM
easat-9912	117	172	0.60	0.60	NUM
easat-9912	117	173	26	26	NUM
easat-9912	117	174	age	age	NOUN
easat-9912	117	175	18	18	NUM
easat-9912	117	176	3.64	3.64	NUM
easat-9912	117	177	0.63	0.63	NUM
easat-9912	117	178	27	27	NUM
easat-9912	117	179	age	age	NOUN
easat-9912	117	180	12	12	NUM
easat-9912	117	181	3.61	3.61	NUM
easat-9912	117	182	0.65	0.65	NUM
easat-9912	117	183	28	28	NUM
easat-9912	117	184	age	age	NOUN
easat-9912	117	185	6	6	NUM
easat-9912	117	186	3.60	3.60	NUM
easat-9912	117	187	0.67	0.67	NUM
easat-9912	117	188	29	29	NUM
easat-9912	117	189	age	age	NOUN
easat-9912	117	190	4	4	NUM
easat-9912	117	191	3.63	3.63	NUM
easat-9912	117	192	0.69	0.69	NUM
easat-9912	117	193	advertising	advertising	NOUN
easat-9912	117	194	creativity	creativity	NOUN
easat-9912	117	195	18	18	NUM
easat-9912	117	196	age	age	NOUN
easat-9912	117	197	12	12	NUM
easat-9912	117	198	3.78	3.78	NUM
easat-9912	117	199	0.59	0.59	NUM
easat-9912	117	200	1.48	1.48	NUM
easat-9912	117	201	0.137	0.137	NUM
easat-9912	117	202	19	19	NUM
easat-9912	117	203	age	age	NOUN
easat-9912	117	204	16	16	NUM
easat-9912	117	205	3.81	3.81	NUM
easat-9912	117	206	0.61	0.61	NUM
easat-9912	117	207	20	20	NUM
easat-9912	117	208	age	age	NOUN
easat-9912	117	209	34	34	NUM
easat-9912	117	210	3.85	3.85	NUM
easat-9912	117	211	0.57	0.57	NUM
easat-9912	117	212	567	567	NUM
easat-9912	117	213	edelweiss	edelweiss	PROPN
easat-9912	117	214	applied	apply	VERB
easat-9912	117	215	science	science	NOUN
easat-9912	117	216	and	and	CCONJ
easat-9912	117	217	technology	technology	NOUN
easat-9912	117	218	issn	issn	PROPN
easat-9912	117	219	:	:	PUNCT
easat-9912	117	220	2576	2576	NUM
easat-9912	117	221	-	-	SYM
easat-9912	117	222	8484	8484	NUM
easat-9912	117	223	vol	vol	NOUN
easat-9912	117	224	.	.	PROPN
easat-9912	118	1	9	9	NUM
easat-9912	118	2	,	,	PUNCT
easat-9912	118	3	no	no	INTJ
easat-9912	118	4	.	.	NOUN
easat-9912	118	5	9	9	NUM
easat-9912	118	6	:	:	SYM
easat-9912	118	7	561	561	NUM
easat-9912	118	8	-	-	SYM
easat-9912	118	9	575	575	NUM
easat-9912	118	10	,	,	PUNCT
easat-9912	118	11	2025	2025	NUM
easat-9912	118	12	doi	doi	NOUN
easat-9912	118	13	:	:	PUNCT
easat-9912	118	14	10.55214/2576	10.55214/2576	NUM
easat-9912	118	15	-	-	SYM
easat-9912	118	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	118	17	©	©	PROPN
easat-9912	118	18	2025	2025	NUM
easat-9912	118	19	by	by	ADP
easat-9912	118	20	the	the	DET
easat-9912	118	21	authors	author	NOUN
easat-9912	118	22	;	;	PUNCT
easat-9912	118	23	licensee	licensee	PROPN
easat-9912	118	24	learning	learning	NOUN
easat-9912	118	25	gate	gate	NOUN
easat-9912	118	26	21	21	NUM
easat-9912	118	27	age	age	NOUN
easat-9912	118	28	42	42	NUM
easat-9912	118	29	3.88	3.88	NUM
easat-9912	118	30	0.60	0.60	NUM
easat-9912	118	31	22	22	NUM
easat-9912	118	32	age	age	NOUN
easat-9912	118	33	48	48	NUM
easat-9912	118	34	3.82	3.82	NUM
easat-9912	118	35	0.62	0.62	NUM
easat-9912	118	36	23	23	NUM
easat-9912	118	37	age	age	NOUN
easat-9912	118	38	46	46	NUM
easat-9912	119	1	3.77	3.77	NUM
easat-9912	119	2	0.63	0.63	NUM
easat-9912	119	3	24	24	NUM
easat-9912	119	4	age	age	NOUN
easat-9912	119	5	38	38	NUM
easat-9912	119	6	3.75	3.75	NUM
easat-9912	119	7	0.65	0.65	NUM
easat-9912	119	8	25	25	NUM
easat-9912	119	9	age	age	NOUN
easat-9912	119	10	26	26	NUM
easat-9912	119	11	3.73	3.73	NUM
easat-9912	119	12	0.64	0.64	NUM
easat-9912	119	13	26	26	NUM
easat-9912	119	14	age	age	NOUN
easat-9912	119	15	18	18	NUM
easat-9912	119	16	3.70	3.70	NUM
easat-9912	119	17	0.66	0.66	NUM
easat-9912	119	18	27	27	NUM
easat-9912	119	19	age	age	NOUN
easat-9912	119	20	12	12	NUM
easat-9912	119	21	3.72	3.72	NUM
easat-9912	119	22	0.68	0.68	NUM
easat-9912	119	23	28	28	NUM
easat-9912	119	24	age	age	NOUN
easat-9912	119	25	6	6	NUM
easat-9912	119	26	3.74	3.74	NUM
easat-9912	119	27	0.67	0.67	NUM
easat-9912	119	28	29	29	NUM
easat-9912	119	29	age	age	NOUN
easat-9912	119	30	4	4	NUM
easat-9912	119	31	3.76	3.76	NUM
easat-9912	119	32	0.69	0.69	NUM
easat-9912	119	33	note	note	NOUN
easat-9912	119	34	:	:	PUNCT
easat-9912	119	35	*	*	PUNCT
easat-9912	119	36	p>0.05	p>0.05	NOUN
easat-9912	119	37	.	.	PUNCT
easat-9912	120	1	in	in	ADP
easat-9912	120	2	the	the	DET
easat-9912	120	3	study	study	NOUN
easat-9912	120	4	,	,	PUNCT
easat-9912	120	5	a	a	DET
easat-9912	120	6	one	one	NUM
easat-9912	120	7	-	-	PUNCT
easat-9912	120	8	way	way	NOUN
easat-9912	120	9	analysis	analysis	NOUN
easat-9912	120	10	of	of	ADP
easat-9912	120	11	variance	variance	NOUN
easat-9912	120	12	(	(	PUNCT
easat-9912	120	13	anova	anova	PROPN
easat-9912	120	14	)	)	PUNCT
easat-9912	120	15	was	be	AUX
easat-9912	120	16	performed	perform	VERB
easat-9912	120	17	to	to	PART
easat-9912	120	18	determine	determine	VERB
easat-9912	120	19	whether	whether	SCONJ
easat-9912	120	20	purchase	purchase	NOUN
easat-9912	120	21	intention	intention	NOUN
easat-9912	120	22	,	,	PUNCT
easat-9912	120	23	consumer	consumer	NOUN
easat-9912	120	24	behavior	behavior	NOUN
easat-9912	120	25	,	,	PUNCT
easat-9912	120	26	attitude	attitude	NOUN
easat-9912	120	27	toward	toward	ADP
easat-9912	120	28	advertising	advertising	NOUN
easat-9912	120	29	,	,	PUNCT
easat-9912	120	30	and	and	CCONJ
easat-9912	120	31	advertising	advertising	NOUN
easat-9912	120	32	creativity	creativity	NOUN
easat-9912	120	33	scales	scale	NOUN
easat-9912	120	34	differed	differ	VERB
easat-9912	120	35	across	across	ADP
easat-9912	120	36	age	age	NOUN
easat-9912	120	37	groups	group	NOUN
easat-9912	120	38	.	.	PUNCT
easat-9912	121	1	purchase	purchase	NOUN
easat-9912	121	2	intention	intention	NOUN
easat-9912	121	3	scale	scale	NOUN
easat-9912	121	4	:	:	PUNCT
easat-9912	121	5	the	the	DET
easat-9912	121	6	average	average	ADJ
easat-9912	121	7	scores	score	NOUN
easat-9912	121	8	for	for	ADP
easat-9912	121	9	the	the	DET
easat-9912	121	10	age	age	NOUN
easat-9912	121	11	groups	group	NOUN
easat-9912	121	12	range	range	VERB
easat-9912	121	13	from	from	ADP
easat-9912	121	14	3.70	3.70	NUM
easat-9912	121	15	to	to	ADP
easat-9912	121	16	3.76	3.76	NUM
easat-9912	121	17	.	.	PUNCT
easat-9912	122	1	as	as	ADP
easat-9912	122	2	a	a	DET
easat-9912	122	3	result	result	NOUN
easat-9912	122	4	of	of	ADP
easat-9912	122	5	the	the	DET
easat-9912	122	6	anova	anova	PROPN
easat-9912	122	7	,	,	PUNCT
easat-9912	122	8	f(11	f(11	PROPN
easat-9912	122	9	,	,	PUNCT
easat-9912	122	10	284)=0.94	284)=0.94	NUM
easat-9912	122	11	,	,	PUNCT
easat-9912	122	12	p=0.502	p=0.502	PUNCT
easat-9912	122	13	>	>	X
easat-9912	122	14	0.05	0.05	NUM
easat-9912	122	15	,	,	PUNCT
easat-9912	122	16	it	it	PRON
easat-9912	122	17	was	be	AUX
easat-9912	122	18	determined	determine	VERB
easat-9912	122	19	that	that	SCONJ
easat-9912	122	20	there	there	PRON
easat-9912	122	21	was	be	VERB
easat-9912	122	22	no	no	DET
easat-9912	122	23	significant	significant	ADJ
easat-9912	122	24	difference	difference	NOUN
easat-9912	122	25	between	between	ADP
easat-9912	122	26	the	the	DET
easat-9912	122	27	age	age	NOUN
easat-9912	122	28	groups	group	NOUN
easat-9912	122	29	.	.	PUNCT
easat-9912	123	1	consumer	consumer	NOUN
easat-9912	123	2	behavior	behavior	NOUN
easat-9912	123	3	scale	scale	NOUN
easat-9912	123	4	:	:	PUNCT
easat-9912	123	5	average	average	ADJ
easat-9912	123	6	scores	score	NOUN
easat-9912	123	7	ranged	range	VERB
easat-9912	123	8	from	from	ADP
easat-9912	123	9	3.65	3.65	NUM
easat-9912	123	10	to	to	ADP
easat-9912	123	11	3.72	3.72	NUM
easat-9912	123	12	,	,	PUNCT
easat-9912	123	13	with	with	ADP
easat-9912	123	14	the	the	DET
easat-9912	123	15	highest	high	ADJ
easat-9912	123	16	average	average	NOUN
easat-9912	123	17	observed	observe	VERB
easat-9912	123	18	in	in	ADP
easat-9912	123	19	the	the	DET
easat-9912	123	20	24	24	NUM
easat-9912	123	21	-	-	PUNCT
easat-9912	123	22	year	year	NOUN
easat-9912	123	23	-	-	PUNCT
easat-9912	123	24	old	old	ADJ
easat-9912	123	25	group	group	NOUN
easat-9912	123	26	(	(	PUNCT
easat-9912	123	27	x̄=3.72	x̄=3.72	PROPN
easat-9912	123	28	)	)	PUNCT
easat-9912	123	29	and	and	CCONJ
easat-9912	123	30	the	the	DET
easat-9912	123	31	lowest	low	ADJ
easat-9912	123	32	average	average	NOUN
easat-9912	123	33	observed	observe	VERB
easat-9912	123	34	in	in	ADP
easat-9912	123	35	the	the	DET
easat-9912	123	36	18	18	NUM
easat-9912	123	37	-	-	PUNCT
easat-9912	123	38	year	year	NOUN
easat-9912	123	39	-	-	PUNCT
easat-9912	123	40	old	old	ADJ
easat-9912	123	41	group	group	NOUN
easat-9912	123	42	(	(	PUNCT
easat-9912	123	43	x̄=3.65	x̄=3.65	PROPN
easat-9912	123	44	)	)	PUNCT
easat-9912	123	45	.	.	PUNCT
easat-9912	124	1	however	however	ADV
easat-9912	124	2	,	,	PUNCT
easat-9912	124	3	the	the	DET
easat-9912	124	4	result	result	NOUN
easat-9912	124	5	f(11	f(11	PROPN
easat-9912	124	6	,	,	PUNCT
easat-9912	124	7	284)=1.02	284)=1.02	NUM
easat-9912	124	8	,	,	PUNCT
easat-9912	124	9	p=0.435	p=0.435	VERB
easat-9912	124	10	>	>	X
easat-9912	124	11	0.05	0.05	NUM
easat-9912	124	12	indicates	indicate	VERB
easat-9912	124	13	that	that	SCONJ
easat-9912	124	14	there	there	PRON
easat-9912	124	15	is	be	VERB
easat-9912	124	16	no	no	DET
easat-9912	124	17	statistically	statistically	ADV
easat-9912	124	18	significant	significant	ADJ
easat-9912	124	19	difference	difference	NOUN
easat-9912	124	20	based	base	VERB
easat-9912	124	21	on	on	ADP
easat-9912	124	22	the	the	DET
easat-9912	124	23	age	age	NOUN
easat-9912	124	24	variable	variable	NOUN
easat-9912	124	25	.	.	PUNCT
easat-9912	125	1	attitude	attitude	NOUN
easat-9912	125	2	toward	toward	ADP
easat-9912	125	3	advertising	advertising	NOUN
easat-9912	125	4	scale	scale	NOUN
easat-9912	125	5	:	:	PUNCT
easat-9912	125	6	average	average	ADJ
easat-9912	125	7	values	value	NOUN
easat-9912	125	8	range	range	VERB
easat-9912	125	9	from	from	ADP
easat-9912	125	10	3.59	3.59	NUM
easat-9912	125	11	to	to	ADP
easat-9912	125	12	3.73	3.73	NUM
easat-9912	125	13	.	.	PUNCT
easat-9912	126	1	the	the	DET
easat-9912	126	2	highest	high	ADJ
easat-9912	126	3	average	average	NOUN
easat-9912	126	4	was	be	AUX
easat-9912	126	5	found	find	VERB
easat-9912	126	6	in	in	ADP
easat-9912	126	7	the	the	DET
easat-9912	126	8	20	20	NUM
easat-9912	126	9	-	-	PUNCT
easat-9912	126	10	year	year	NOUN
easat-9912	126	11	-	-	PUNCT
easat-9912	126	12	old	old	ADJ
easat-9912	126	13	group	group	NOUN
easat-9912	126	14	(	(	PUNCT
easat-9912	126	15	x̄=3.73	x̄=3.73	PROPN
easat-9912	126	16	)	)	PUNCT
easat-9912	126	17	,	,	PUNCT
easat-9912	126	18	and	and	CCONJ
easat-9912	126	19	the	the	DET
easat-9912	126	20	lowest	low	ADJ
easat-9912	126	21	average	average	NOUN
easat-9912	126	22	was	be	AUX
easat-9912	126	23	found	find	VERB
easat-9912	126	24	in	in	ADP
easat-9912	126	25	the	the	DET
easat-9912	126	26	24	24	NUM
easat-9912	126	27	-	-	PUNCT
easat-9912	126	28	year	year	NOUN
easat-9912	126	29	-	-	PUNCT
easat-9912	126	30	old	old	ADJ
easat-9912	126	31	group	group	NOUN
easat-9912	126	32	(	(	PUNCT
easat-9912	126	33	x̄=3.59	x̄=3.59	PROPN
easat-9912	126	34	)	)	PUNCT
easat-9912	126	35	.	.	PUNCT
easat-9912	127	1	however	however	ADV
easat-9912	127	2	,	,	PUNCT
easat-9912	127	3	f(11	f(11	PROPN
easat-9912	127	4	,	,	PUNCT
easat-9912	127	5	284)=1.09	284)=1.09	NUM
easat-9912	127	6	,	,	PUNCT
easat-9912	127	7	p=0.365	p=0.365	VERB
easat-9912	127	8	>	>	X
easat-9912	127	9	0.05	0.05	NUM
easat-9912	127	10	,	,	PUNCT
easat-9912	127	11	and	and	CCONJ
easat-9912	127	12	the	the	DET
easat-9912	127	13	difference	difference	NOUN
easat-9912	127	14	is	be	AUX
easat-9912	127	15	not	not	PART
easat-9912	127	16	statistically	statistically	ADV
easat-9912	127	17	significant	significant	ADJ
easat-9912	127	18	.	.	PUNCT
easat-9912	128	1	advertising	advertising	NOUN
easat-9912	128	2	creativity	creativity	NOUN
easat-9912	128	3	scale	scale	NOUN
easat-9912	128	4	:	:	PUNCT
easat-9912	128	5	average	average	ADJ
easat-9912	128	6	scores	score	NOUN
easat-9912	128	7	range	range	VERB
easat-9912	128	8	from	from	ADP
easat-9912	128	9	3.70	3.70	NUM
easat-9912	128	10	to	to	ADP
easat-9912	128	11	3.88	3.88	NUM
easat-9912	128	12	.	.	PUNCT
easat-9912	129	1	the	the	DET
easat-9912	129	2	highest	high	ADJ
easat-9912	129	3	average	average	NOUN
easat-9912	129	4	was	be	AUX
easat-9912	129	5	observed	observe	VERB
easat-9912	129	6	in	in	ADP
easat-9912	129	7	the	the	DET
easat-9912	129	8	21	21	NUM
easat-9912	129	9	-	-	PUNCT
easat-9912	129	10	year	year	NOUN
easat-9912	129	11	-	-	PUNCT
easat-9912	129	12	old	old	ADJ
easat-9912	129	13	group	group	NOUN
easat-9912	129	14	(	(	PUNCT
easat-9912	129	15	x̄=3.88	x̄=3.88	PROPN
easat-9912	129	16	)	)	PUNCT
easat-9912	129	17	,	,	PUNCT
easat-9912	129	18	and	and	CCONJ
easat-9912	129	19	the	the	DET
easat-9912	129	20	lowest	low	ADJ
easat-9912	129	21	average	average	NOUN
easat-9912	129	22	was	be	AUX
easat-9912	129	23	observed	observe	VERB
easat-9912	129	24	in	in	ADP
easat-9912	129	25	the	the	DET
easat-9912	129	26	26	26	NUM
easat-9912	129	27	-	-	PUNCT
easat-9912	129	28	year	year	NOUN
easat-9912	129	29	-	-	PUNCT
easat-9912	129	30	old	old	ADJ
easat-9912	129	31	group	group	NOUN
easat-9912	129	32	(	(	PUNCT
easat-9912	129	33	x̄=3.70	x̄=3.70	PROPN
easat-9912	129	34	)	)	PUNCT
easat-9912	129	35	.	.	PUNCT
easat-9912	130	1	however	however	ADV
easat-9912	130	2	,	,	PUNCT
easat-9912	130	3	since	since	SCONJ
easat-9912	130	4	the	the	DET
easat-9912	130	5	anova	anova	PROPN
easat-9912	130	6	result	result	NOUN
easat-9912	130	7	was	be	AUX
easat-9912	130	8	f(11	f(11	NOUN
easat-9912	130	9	,	,	PUNCT
easat-9912	130	10	284)=1.48	284)=1.48	NUM
easat-9912	130	11	,	,	PUNCT
easat-9912	130	12	p=0.137	p=0.137	X
easat-9912	130	13	>	>	X
easat-9912	130	14	0.05	0.05	NUM
easat-9912	130	15	,	,	PUNCT
easat-9912	130	16	there	there	PRON
easat-9912	130	17	was	be	VERB
easat-9912	130	18	no	no	DET
easat-9912	130	19	significant	significant	ADJ
easat-9912	130	20	difference	difference	NOUN
easat-9912	130	21	between	between	ADP
easat-9912	130	22	age	age	NOUN
easat-9912	130	23	groups	group	NOUN
easat-9912	130	24	.	.	PUNCT
easat-9912	131	1	table	table	NOUN
easat-9912	131	2	5	5	NUM
easat-9912	131	3	.	.	PUNCT
easat-9912	131	4	anova	anova	PROPN
easat-9912	131	5	analysis	analysis	NOUN
easat-9912	131	6	results	result	NOUN
easat-9912	131	7	for	for	ADP
easat-9912	131	8	scales	scale	NOUN
easat-9912	131	9	according	accord	VERB
easat-9912	131	10	to	to	ADP
easat-9912	131	11	monthly	monthly	ADJ
easat-9912	131	12	income	income	NOUN
easat-9912	131	13	variable	variable	NOUN
easat-9912	131	14	(	(	PUNCT
easat-9912	131	15	n=302	n=302	PROPN
easat-9912	131	16	)	)	PUNCT
easat-9912	131	17	.	.	PUNCT
easat-9912	132	1	scale	scale	VERB
easat-9912	132	2	monthly	monthly	ADJ
easat-9912	132	3	income	income	NOUN
easat-9912	132	4	status	status	NOUN
easat-9912	132	5	n	n	PRON
easat-9912	132	6	mean	mean	VERB
easat-9912	132	7	std	std	X
easat-9912	132	8	.	.	PUNCT
easat-9912	133	1	deviation	deviation	NOUN
easat-9912	133	2	f	f	NOUN
easat-9912	134	1	p	p	X
easat-9912	134	2	purchase	purchase	NOUN
easat-9912	134	3	intention	intention	NOUN
easat-9912	134	4	below	below	ADP
easat-9912	134	5	minimum	minimum	ADJ
easat-9912	134	6	wage	wage	NOUN
easat-9912	134	7	102	102	NUM
easat-9912	134	8	3.68	3.68	NUM
easat-9912	134	9	0.64	0.64	NUM
easat-9912	134	10	1.42	1.42	NUM
easat-9912	134	11	0.243	0.243	NUM
easat-9912	134	12	minimum	minimum	NOUN
easat-9912	134	13	wage	wage	NOUN
easat-9912	134	14	118	118	NUM
easat-9912	134	15	3.72	3.72	NUM
easat-9912	134	16	0.63	0.63	NUM
easat-9912	134	17	above	above	ADP
easat-9912	134	18	minimum	minimum	ADJ
easat-9912	134	19	wage	wage	NOUN
easat-9912	134	20	82	82	NUM
easat-9912	134	21	3.76	3.76	NUM
easat-9912	134	22	0.62	0.62	NUM
easat-9912	134	23	consumer	consumer	NOUN
easat-9912	134	24	behavior	behavior	NOUN
easat-9912	134	25	below	below	ADP
easat-9912	134	26	minimum	minimum	NOUN
easat-9912	134	27	wage	wage	NOUN
easat-9912	134	28	102	102	NUM
easat-9912	134	29	3.61	3.61	NUM
easat-9912	134	30	0.65	0.65	NUM
easat-9912	134	31	0.98	0.98	NUM
easat-9912	134	32	0.376	0.376	NUM
easat-9912	134	33	minimum	minimum	ADJ
easat-9912	134	34	wage	wage	NOUN
easat-9912	134	35	118	118	NUM
easat-9912	134	36	3.66	3.66	NUM
easat-9912	134	37	0.64	0.64	NUM
easat-9912	134	38	above	above	ADP
easat-9912	134	39	minimum	minimum	ADJ
easat-9912	134	40	wage	wage	NOUN
easat-9912	134	41	82	82	NUM
easat-9912	134	42	3.71	3.71	NUM
easat-9912	134	43	0.63	0.63	NUM
easat-9912	134	44	attitude	attitude	NOUN
easat-9912	134	45	towards	towards	ADP
easat-9912	134	46	advertising	advertising	NOUN
easat-9912	134	47	below	below	ADP
easat-9912	134	48	minimum	minimum	ADJ
easat-9912	134	49	wage	wage	NOUN
easat-9912	134	50	102	102	NUM
easat-9912	134	51	3.59	3.59	NUM
easat-9912	134	52	0.66	0.66	NUM
easat-9912	134	53	1.11	1.11	NUM
easat-9912	134	54	0.329	0.329	NUM
easat-9912	134	55	minimum	minimum	NOUN
easat-9912	134	56	wage	wage	NOUN
easat-9912	134	57	118	118	NUM
easat-9912	134	58	3.65	3.65	NUM
easat-9912	134	59	0.64	0.64	NUM
easat-9912	134	60	above	above	ADP
easat-9912	134	61	minimum	minimum	ADJ
easat-9912	134	62	wage	wage	NOUN
easat-9912	134	63	82	82	NUM
easat-9912	134	64	3.70	3.70	NUM
easat-9912	134	65	0.62	0.62	NUM
easat-9912	134	66	advertising	advertising	NOUN
easat-9912	134	67	creativity	creativity	NOUN
easat-9912	134	68	below	below	ADP
easat-9912	134	69	minimum	minimum	NOUN
easat-9912	134	70	wage	wage	NOUN
easat-9912	134	71	102	102	NUM
easat-9912	134	72	3.72	3.72	NUM
easat-9912	134	73	0.63	0.63	NUM
easat-9912	134	74	1.56	1.56	NUM
easat-9912	134	75	0.213	0.213	NUM
easat-9912	134	76	minimum	minimum	NOUN
easat-9912	134	77	wage	wage	NOUN
easat-9912	134	78	118	118	NUM
easat-9912	134	79	3.78	3.78	NUM
easat-9912	134	80	0.61	0.61	NUM
easat-9912	134	81	above	above	ADP
easat-9912	134	82	minimum	minimum	ADJ
easat-9912	134	83	wage	wage	NOUN
easat-9912	134	84	82	82	NUM
easat-9912	134	85	3.83	3.83	NUM
easat-9912	134	86	0.60	0.60	NUM
easat-9912	134	87	note	note	NOUN
easat-9912	134	88	:	:	PUNCT
easat-9912	134	89	*	*	PUNCT
easat-9912	134	90	p>0.05	p>0.05	NOUN
easat-9912	134	91	.	.	PUNCT
easat-9912	135	1	the	the	DET
easat-9912	135	2	study	study	NOUN
easat-9912	135	3	examined	examine	VERB
easat-9912	135	4	whether	whether	SCONJ
easat-9912	135	5	there	there	PRON
easat-9912	135	6	were	be	VERB
easat-9912	135	7	significant	significant	ADJ
easat-9912	135	8	differences	difference	NOUN
easat-9912	135	9	in	in	ADP
easat-9912	135	10	purchase	purchase	NOUN
easat-9912	135	11	intention	intention	NOUN
easat-9912	135	12	,	,	PUNCT
easat-9912	135	13	consumer	consumer	NOUN
easat-9912	135	14	behavior	behavior	NOUN
easat-9912	135	15	,	,	PUNCT
easat-9912	135	16	attitudes	attitude	NOUN
easat-9912	135	17	toward	toward	ADP
easat-9912	135	18	advertising	advertising	NOUN
easat-9912	135	19	,	,	PUNCT
easat-9912	135	20	and	and	CCONJ
easat-9912	135	21	advertising	advertising	NOUN
easat-9912	135	22	creativity	creativity	NOUN
easat-9912	135	23	scales	scale	NOUN
easat-9912	135	24	according	accord	VERB
easat-9912	135	25	to	to	ADP
easat-9912	135	26	participants	participant	NOUN
easat-9912	135	27	'	'	PART
easat-9912	135	28	income	income	NOUN
easat-9912	135	29	levels	level	NOUN
easat-9912	135	30	(	(	PUNCT
easat-9912	135	31	below	below	ADP
easat-9912	135	32	minimum	minimum	ADJ
easat-9912	135	33	wage	wage	NOUN
easat-9912	135	34	,	,	PUNCT
easat-9912	135	35	minimum	minimum	ADJ
easat-9912	135	36	wage	wage	NOUN
easat-9912	135	37	,	,	PUNCT
easat-9912	135	38	above	above	ADP
easat-9912	135	39	minimum	minimum	ADJ
easat-9912	135	40	wage	wage	NOUN
easat-9912	135	41	)	)	PUNCT
easat-9912	135	42	.	.	PUNCT
easat-9912	136	1	purchase	purchase	NOUN
easat-9912	136	2	intention	intention	NOUN
easat-9912	136	3	scale	scale	NOUN
easat-9912	136	4	:	:	PUNCT
easat-9912	136	5	average	average	ADJ
easat-9912	136	6	scores	score	NOUN
easat-9912	136	7	range	range	VERB
easat-9912	136	8	from	from	ADP
easat-9912	136	9	3.68	3.68	NUM
easat-9912	136	10	to	to	ADP
easat-9912	136	11	3.76	3.76	NUM
easat-9912	136	12	.	.	PUNCT
easat-9912	137	1	the	the	DET
easat-9912	137	2	highest	high	ADJ
easat-9912	137	3	average	average	ADJ
easat-9912	137	4	score	score	NOUN
easat-9912	137	5	was	be	AUX
easat-9912	137	6	found	find	VERB
easat-9912	137	7	in	in	ADP
easat-9912	137	8	the	the	DET
easat-9912	137	9	group	group	NOUN
easat-9912	137	10	earning	earn	VERB
easat-9912	137	11	above	above	ADP
easat-9912	137	12	the	the	DET
easat-9912	137	13	minimum	minimum	ADJ
easat-9912	137	14	wage	wage	NOUN
easat-9912	137	15	(	(	PUNCT
easat-9912	137	16	x̄=3.76	x̄=3.76	PROPN
easat-9912	137	17	)	)	PUNCT
easat-9912	137	18	,	,	PUNCT
easat-9912	137	19	while	while	SCONJ
easat-9912	137	20	the	the	DET
easat-9912	137	21	lowest	low	ADJ
easat-9912	137	22	average	average	ADJ
easat-9912	137	23	score	score	NOUN
easat-9912	137	24	was	be	AUX
easat-9912	137	25	568	568	NUM
easat-9912	137	26	edelweiss	edelweiss	PROPN
easat-9912	137	27	applied	apply	VERB
easat-9912	137	28	science	science	NOUN
easat-9912	137	29	and	and	CCONJ
easat-9912	137	30	technology	technology	NOUN
easat-9912	137	31	issn	issn	PROPN
easat-9912	137	32	:	:	PUNCT
easat-9912	137	33	2576	2576	NUM
easat-9912	137	34	-	-	SYM
easat-9912	137	35	8484	8484	NUM
easat-9912	137	36	vol	vol	NOUN
easat-9912	137	37	.	.	PROPN
easat-9912	138	1	9	9	NUM
easat-9912	138	2	,	,	PUNCT
easat-9912	138	3	no	no	INTJ
easat-9912	138	4	.	.	NOUN
easat-9912	138	5	9	9	NUM
easat-9912	138	6	:	:	SYM
easat-9912	138	7	561	561	NUM
easat-9912	138	8	-	-	SYM
easat-9912	138	9	575	575	NUM
easat-9912	138	10	,	,	PUNCT
easat-9912	138	11	2025	2025	NUM
easat-9912	138	12	doi	doi	NOUN
easat-9912	138	13	:	:	PUNCT
easat-9912	138	14	10.55214/2576	10.55214/2576	NUM
easat-9912	138	15	-	-	SYM
easat-9912	138	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	138	17	©	©	PROPN
easat-9912	138	18	2025	2025	NUM
easat-9912	138	19	by	by	ADP
easat-9912	138	20	the	the	DET
easat-9912	138	21	authors	author	NOUN
easat-9912	138	22	;	;	PUNCT
easat-9912	138	23	licensee	licensee	PROPN
easat-9912	138	24	learning	learning	PROPN
easat-9912	138	25	gate	gate	NOUN
easat-9912	138	26	found	find	VERB
easat-9912	138	27	in	in	ADP
easat-9912	138	28	the	the	DET
easat-9912	138	29	group	group	NOUN
easat-9912	138	30	earning	earn	VERB
easat-9912	138	31	below	below	ADP
easat-9912	138	32	the	the	DET
easat-9912	138	33	minimum	minimum	NOUN
easat-9912	138	34	wage	wage	NOUN
easat-9912	138	35	(	(	PUNCT
easat-9912	138	36	x̄=3.68	x̄=3.68	PROPN
easat-9912	138	37	)	)	PUNCT
easat-9912	138	38	.	.	PUNCT
easat-9912	139	1	however	however	ADV
easat-9912	139	2	,	,	PUNCT
easat-9912	139	3	f(2	f(2	PROPN
easat-9912	139	4	,	,	PUNCT
easat-9912	139	5	299)=1.42	299)=1.42	NUM
easat-9912	139	6	,	,	PUNCT
easat-9912	139	7	p=0.243	p=0.243	X
easat-9912	139	8	>	>	X
easat-9912	139	9	0.05	0.05	NUM
easat-9912	139	10	,	,	PUNCT
easat-9912	139	11	indicating	indicate	VERB
easat-9912	139	12	that	that	SCONJ
easat-9912	139	13	there	there	PRON
easat-9912	139	14	is	be	VERB
easat-9912	139	15	no	no	DET
easat-9912	139	16	significant	significant	ADJ
easat-9912	139	17	difference	difference	NOUN
easat-9912	139	18	between	between	ADP
easat-9912	139	19	the	the	DET
easat-9912	139	20	groups	group	NOUN
easat-9912	139	21	.	.	PUNCT
easat-9912	140	1	consumer	consumer	NOUN
easat-9912	140	2	behavior	behavior	NOUN
easat-9912	140	3	scale	scale	NOUN
easat-9912	140	4	:	:	PUNCT
easat-9912	140	5	average	average	ADJ
easat-9912	140	6	scores	score	NOUN
easat-9912	140	7	range	range	VERB
easat-9912	140	8	from	from	ADP
easat-9912	140	9	3.61	3.61	NUM
easat-9912	140	10	to	to	ADP
easat-9912	140	11	3.71	3.71	NUM
easat-9912	140	12	.	.	PUNCT
easat-9912	141	1	the	the	DET
easat-9912	141	2	highest	high	ADJ
easat-9912	141	3	average	average	ADJ
easat-9912	141	4	score	score	NOUN
easat-9912	141	5	was	be	AUX
easat-9912	141	6	observed	observe	VERB
easat-9912	141	7	in	in	ADP
easat-9912	141	8	the	the	DET
easat-9912	141	9	group	group	NOUN
easat-9912	141	10	earning	earn	VERB
easat-9912	141	11	above	above	ADP
easat-9912	141	12	the	the	DET
easat-9912	141	13	minimum	minimum	ADJ
easat-9912	141	14	wage	wage	NOUN
easat-9912	141	15	(	(	PUNCT
easat-9912	141	16	x̄=3.71	x̄=3.71	PROPN
easat-9912	141	17	)	)	PUNCT
easat-9912	141	18	,	,	PUNCT
easat-9912	141	19	while	while	SCONJ
easat-9912	141	20	the	the	DET
easat-9912	141	21	lowest	low	ADJ
easat-9912	141	22	average	average	ADJ
easat-9912	141	23	score	score	NOUN
easat-9912	141	24	was	be	AUX
easat-9912	141	25	observed	observe	VERB
easat-9912	141	26	in	in	ADP
easat-9912	141	27	the	the	DET
easat-9912	141	28	group	group	NOUN
easat-9912	141	29	earning	earn	VERB
easat-9912	141	30	below	below	ADP
easat-9912	141	31	the	the	DET
easat-9912	141	32	minimum	minimum	NOUN
easat-9912	141	33	wage	wage	NOUN
easat-9912	141	34	(	(	PUNCT
easat-9912	141	35	x̄=3.61	x̄=3.61	NOUN
easat-9912	141	36	)	)	PUNCT
easat-9912	141	37	.	.	PUNCT
easat-9912	142	1	the	the	DET
easat-9912	142	2	analysis	analysis	NOUN
easat-9912	142	3	revealed	reveal	VERB
easat-9912	142	4	that	that	SCONJ
easat-9912	142	5	f(2	f(2	PROPN
easat-9912	142	6	,	,	PUNCT
easat-9912	142	7	299)=0.98	299)=0.98	NUM
easat-9912	142	8	,	,	PUNCT
easat-9912	142	9	p=0.376	p=0.376	ADV
easat-9912	142	10	>	>	X
easat-9912	142	11	0.05	0.05	NUM
easat-9912	142	12	,	,	PUNCT
easat-9912	142	13	indicating	indicate	VERB
easat-9912	142	14	that	that	SCONJ
easat-9912	142	15	the	the	DET
easat-9912	142	16	difference	difference	NOUN
easat-9912	142	17	between	between	ADP
easat-9912	142	18	the	the	DET
easat-9912	142	19	groups	group	NOUN
easat-9912	142	20	is	be	AUX
easat-9912	142	21	not	not	PART
easat-9912	142	22	significant	significant	ADJ
easat-9912	142	23	.	.	PUNCT
easat-9912	143	1	attitude	attitude	NOUN
easat-9912	143	2	toward	toward	ADP
easat-9912	143	3	advertising	advertising	NOUN
easat-9912	143	4	scale	scale	NOUN
easat-9912	143	5	:	:	PUNCT
easat-9912	143	6	average	average	ADJ
easat-9912	143	7	values	value	NOUN
easat-9912	143	8	range	range	VERB
easat-9912	143	9	from	from	ADP
easat-9912	143	10	3.59	3.59	NUM
easat-9912	143	11	to	to	ADP
easat-9912	143	12	3.70	3.70	NUM
easat-9912	143	13	.	.	PUNCT
easat-9912	144	1	the	the	DET
easat-9912	144	2	highest	high	ADJ
easat-9912	144	3	average	average	NOUN
easat-9912	144	4	was	be	AUX
easat-9912	144	5	found	find	VERB
easat-9912	144	6	in	in	ADP
easat-9912	144	7	the	the	DET
easat-9912	144	8	group	group	NOUN
easat-9912	144	9	earning	earn	VERB
easat-9912	144	10	above	above	ADP
easat-9912	144	11	the	the	DET
easat-9912	144	12	minimum	minimum	ADJ
easat-9912	144	13	wage	wage	NOUN
easat-9912	144	14	(	(	PUNCT
easat-9912	144	15	x̄=3.70	x̄=3.70	PROPN
easat-9912	144	16	)	)	PUNCT
easat-9912	144	17	,	,	PUNCT
easat-9912	144	18	while	while	SCONJ
easat-9912	144	19	the	the	DET
easat-9912	144	20	lowest	low	ADJ
easat-9912	144	21	average	average	NOUN
easat-9912	144	22	was	be	AUX
easat-9912	144	23	found	find	VERB
easat-9912	144	24	in	in	ADP
easat-9912	144	25	the	the	DET
easat-9912	144	26	group	group	NOUN
easat-9912	144	27	earning	earn	VERB
easat-9912	144	28	below	below	ADP
easat-9912	144	29	the	the	DET
easat-9912	144	30	minimum	minimum	NOUN
easat-9912	144	31	wage	wage	NOUN
easat-9912	144	32	(	(	PUNCT
easat-9912	144	33	x̄=3.59	x̄=3.59	PROPN
easat-9912	144	34	)	)	PUNCT
easat-9912	144	35	.	.	PUNCT
easat-9912	145	1	however	however	ADV
easat-9912	145	2	,	,	PUNCT
easat-9912	145	3	f(2	f(2	PROPN
easat-9912	145	4	,	,	PUNCT
easat-9912	145	5	299)=1.11	299)=1.11	NUM
easat-9912	145	6	,	,	PUNCT
easat-9912	145	7	p=0.329	p=0.329	ADV
easat-9912	145	8	>	>	X
easat-9912	145	9	0.05	0.05	NUM
easat-9912	145	10	,	,	PUNCT
easat-9912	145	11	indicating	indicate	VERB
easat-9912	145	12	no	no	DET
easat-9912	145	13	significant	significant	ADJ
easat-9912	145	14	difference	difference	NOUN
easat-9912	145	15	.	.	PUNCT
easat-9912	146	1	table	table	NOUN
easat-9912	146	2	6	6	NUM
easat-9912	146	3	.	.	PUNCT
easat-9912	147	1	educational	educational	ADJ
easat-9912	147	2	status	status	NOUN
easat-9912	147	3	variable	variable	ADJ
easat-9912	147	4	scale	scale	NOUN
easat-9912	147	5	t	t	NOUN
easat-9912	147	6	-	-	PUNCT
easat-9912	147	7	test	test	NOUN
easat-9912	147	8	analysis	analysis	NOUN
easat-9912	147	9	results	result	NOUN
easat-9912	147	10	(	(	PUNCT
easat-9912	147	11	n=302	n=302	NUM
easat-9912	147	12	)	)	PUNCT
easat-9912	147	13	.	.	PUNCT
easat-9912	148	1	scales	scale	VERB
easat-9912	148	2	educational	educational	ADJ
easat-9912	148	3	status	status	NOUN
easat-9912	148	4	n	n	PRON
easat-9912	148	5	mean	mean	VERB
easat-9912	148	6	std	std	NOUN
easat-9912	148	7	.	.	PUNCT
easat-9912	149	1	deviation	deviation	NOUN
easat-9912	149	2	t	t	NOUN
easat-9912	149	3	p	p	NOUN
easat-9912	149	4	purchase	purchase	NOUN
easat-9912	149	5	intention	intention	NOUN
easat-9912	149	6	bachelor	bachelor	NOUN
easat-9912	149	7	's	's	PART
easat-9912	149	8	degree	degree	NOUN
easat-9912	149	9	228	228	NUM
easat-9912	149	10	3.71	3.71	NUM
easat-9912	149	11	0.63	0.63	NUM
easat-9912	149	12	-1.24	-1.24	NOUN
easat-9912	149	13	0.216	0.216	NUM
easat-9912	149	14	master	master	NOUN
easat-9912	149	15	's	's	PART
easat-9912	149	16	degree	degree	NOUN
easat-9912	149	17	74	74	NUM
easat-9912	149	18	3.77	3.77	NUM
easat-9912	149	19	0.62	0.62	NUM
easat-9912	149	20	consumer	consumer	NOUN
easat-9912	149	21	behavior	behavior	NOUN
easat-9912	149	22	bachelor	bachelor	NOUN
easat-9912	149	23	's	's	PART
easat-9912	149	24	degree	degree	NOUN
easat-9912	149	25	228	228	NUM
easat-9912	149	26	3.64	3.64	NUM
easat-9912	149	27	0.64	0.64	NUM
easat-9912	149	28	-0.98	-0.98	NUM
easat-9912	149	29	0.328	0.328	NUM
easat-9912	149	30	master	master	NOUN
easat-9912	149	31	's	's	PART
easat-9912	149	32	degree	degree	NOUN
easat-9912	149	33	74	74	NUM
easat-9912	149	34	3.69	3.69	NUM
easat-9912	149	35	0.63	0.63	NUM
easat-9912	149	36	attitude	attitude	NOUN
easat-9912	149	37	towards	towards	ADP
easat-9912	149	38	advertising	advertising	NOUN
easat-9912	149	39	bachelor	bachelor	NOUN
easat-9912	149	40	's	's	PART
easat-9912	149	41	degree	degree	NOUN
easat-9912	149	42	228	228	NUM
easat-9912	149	43	3.63	3.63	NUM
easat-9912	149	44	0.65	0.65	NUM
easat-9912	149	45	-1.05	-1.05	NUM
easat-9912	149	46	0.293	0.293	NUM
easat-9912	149	47	master	master	NOUN
easat-9912	149	48	's	's	PART
easat-9912	149	49	degree	degree	NOUN
easat-9912	149	50	74	74	NUM
easat-9912	149	51	3.68	3.68	NUM
easat-9912	149	52	0.62	0.62	NUM
easat-9912	149	53	advertising	advertising	NOUN
easat-9912	149	54	creativity	creativity	NOUN
easat-9912	149	55	bachelor	bachelor	NOUN
easat-9912	149	56	's	's	PART
easat-9912	149	57	degree	degree	NOUN
easat-9912	149	58	228	228	NUM
easat-9912	149	59	3.77	3.77	NUM
easat-9912	149	60	0.62	0.62	NUM
easat-9912	149	61	-0.87	-0.87	NUM
easat-9912	149	62	0.384	0.384	NUM
easat-9912	149	63	master	master	NOUN
easat-9912	149	64	's	's	PART
easat-9912	149	65	degree	degree	NOUN
easat-9912	149	66	74	74	NUM
easat-9912	149	67	3.82	3.82	NUM
easat-9912	149	68	0.60	0.60	NUM
easat-9912	149	69	note	note	NOUN
easat-9912	149	70	:	:	PUNCT
easat-9912	149	71	*	*	PUNCT
easat-9912	149	72	p>0.05	p>0.05	NOUN
easat-9912	149	73	.	.	PUNCT
easat-9912	150	1	advertising	advertising	NOUN
easat-9912	150	2	creativity	creativity	NOUN
easat-9912	150	3	scale	scale	NOUN
easat-9912	150	4	:	:	PUNCT
easat-9912	150	5	average	average	ADJ
easat-9912	150	6	scores	score	NOUN
easat-9912	150	7	range	range	VERB
easat-9912	150	8	from	from	ADP
easat-9912	150	9	3.72	3.72	NUM
easat-9912	150	10	to	to	ADP
easat-9912	150	11	3.83	3.83	NUM
easat-9912	150	12	.	.	PUNCT
easat-9912	151	1	the	the	DET
easat-9912	151	2	highest	high	ADJ
easat-9912	151	3	average	average	ADJ
easat-9912	151	4	score	score	NOUN
easat-9912	151	5	was	be	AUX
easat-9912	151	6	observed	observe	VERB
easat-9912	151	7	in	in	ADP
easat-9912	151	8	the	the	DET
easat-9912	151	9	group	group	NOUN
easat-9912	151	10	earning	earn	VERB
easat-9912	151	11	above	above	ADP
easat-9912	151	12	the	the	DET
easat-9912	151	13	minimum	minimum	ADJ
easat-9912	151	14	wage	wage	NOUN
easat-9912	151	15	(	(	PUNCT
easat-9912	151	16	x̄=3.83	x̄=3.83	PROPN
easat-9912	151	17	)	)	PUNCT
easat-9912	151	18	,	,	PUNCT
easat-9912	151	19	while	while	SCONJ
easat-9912	151	20	the	the	DET
easat-9912	151	21	lowest	low	ADJ
easat-9912	151	22	average	average	ADJ
easat-9912	151	23	score	score	NOUN
easat-9912	151	24	was	be	AUX
easat-9912	151	25	observed	observe	VERB
easat-9912	151	26	in	in	ADP
easat-9912	151	27	the	the	DET
easat-9912	151	28	group	group	NOUN
easat-9912	151	29	earning	earn	VERB
easat-9912	151	30	below	below	ADP
easat-9912	151	31	the	the	DET
easat-9912	151	32	minimum	minimum	NOUN
easat-9912	151	33	wage	wage	NOUN
easat-9912	151	34	(	(	PUNCT
easat-9912	151	35	x̄=3.72	x̄=3.72	PROPN
easat-9912	151	36	)	)	PUNCT
easat-9912	151	37	.	.	PUNCT
easat-9912	152	1	however	however	ADV
easat-9912	152	2	,	,	PUNCT
easat-9912	152	3	f(2	f(2	PROPN
easat-9912	152	4	,	,	PUNCT
easat-9912	152	5	299)=1.56	299)=1.56	NUM
easat-9912	152	6	,	,	PUNCT
easat-9912	152	7	p=0.213	p=0.213	VERB
easat-9912	152	8	>	>	X
easat-9912	152	9	0.05	0.05	NUM
easat-9912	152	10	,	,	PUNCT
easat-9912	152	11	indicating	indicate	VERB
easat-9912	152	12	that	that	SCONJ
easat-9912	152	13	there	there	PRON
easat-9912	152	14	was	be	VERB
easat-9912	152	15	no	no	DET
easat-9912	152	16	statistically	statistically	ADV
easat-9912	152	17	significant	significant	ADJ
easat-9912	152	18	difference	difference	NOUN
easat-9912	152	19	.	.	PUNCT
easat-9912	153	1	the	the	DET
easat-9912	153	2	study	study	NOUN
easat-9912	153	3	examined	examine	VERB
easat-9912	153	4	the	the	DET
easat-9912	153	5	effect	effect	NOUN
easat-9912	153	6	of	of	ADP
easat-9912	153	7	participants	participant	NOUN
easat-9912	153	8	'	'	PART
easat-9912	153	9	educational	educational	ADJ
easat-9912	153	10	status	status	NOUN
easat-9912	153	11	(	(	PUNCT
easat-9912	153	12	undergraduate	undergraduate	NOUN
easat-9912	153	13	,	,	PUNCT
easat-9912	153	14	graduate	graduate	NOUN
easat-9912	153	15	)	)	PUNCT
easat-9912	153	16	on	on	ADP
easat-9912	153	17	purchase	purchase	NOUN
easat-9912	153	18	intention	intention	NOUN
easat-9912	153	19	,	,	PUNCT
easat-9912	153	20	consumer	consumer	NOUN
easat-9912	153	21	behavior	behavior	NOUN
easat-9912	153	22	,	,	PUNCT
easat-9912	153	23	attitude	attitude	NOUN
easat-9912	153	24	toward	toward	ADP
easat-9912	153	25	advertising	advertising	NOUN
easat-9912	153	26	,	,	PUNCT
easat-9912	153	27	and	and	CCONJ
easat-9912	153	28	advertising	advertising	NOUN
easat-9912	153	29	creativity	creativity	NOUN
easat-9912	153	30	.	.	PUNCT
easat-9912	154	1	purchase	purchase	NOUN
easat-9912	154	2	intention	intention	NOUN
easat-9912	154	3	scale	scale	NOUN
easat-9912	154	4	:	:	PUNCT
easat-9912	154	5	the	the	DET
easat-9912	154	6	average	average	ADJ
easat-9912	154	7	score	score	NOUN
easat-9912	154	8	for	for	ADP
easat-9912	154	9	undergraduate	undergraduate	ADJ
easat-9912	154	10	students	student	NOUN
easat-9912	154	11	(	(	PUNCT
easat-9912	154	12	x̄=3.71	x̄=3.71	PROPN
easat-9912	154	13	)	)	PUNCT
easat-9912	154	14	was	be	AUX
easat-9912	154	15	lower	low	ADJ
easat-9912	154	16	than	than	ADP
easat-9912	154	17	that	that	PRON
easat-9912	154	18	for	for	ADP
easat-9912	154	19	graduate	graduate	ADJ
easat-9912	154	20	students	student	NOUN
easat-9912	154	21	(	(	PUNCT
easat-9912	154	22	x̄=3.77	x̄=3.77	PROPN
easat-9912	154	23	)	)	PUNCT
easat-9912	154	24	.	.	PUNCT
easat-9912	155	1	however	however	ADV
easat-9912	155	2	,	,	PUNCT
easat-9912	155	3	since	since	SCONJ
easat-9912	155	4	t=-1.24	t=-1.24	NOUN
easat-9912	155	5	,	,	PUNCT
easat-9912	155	6	p=0.216	p=0.216	VERB
easat-9912	155	7	>	>	X
easat-9912	155	8	0.05	0.05	NUM
easat-9912	155	9	,	,	PUNCT
easat-9912	155	10	the	the	DET
easat-9912	155	11	difference	difference	NOUN
easat-9912	155	12	between	between	ADP
easat-9912	155	13	the	the	DET
easat-9912	155	14	groups	group	NOUN
easat-9912	155	15	is	be	AUX
easat-9912	155	16	not	not	PART
easat-9912	155	17	statistically	statistically	ADV
easat-9912	155	18	significant	significant	ADJ
easat-9912	155	19	.	.	PUNCT
easat-9912	156	1	consumer	consumer	NOUN
easat-9912	156	2	behavior	behavior	NOUN
easat-9912	156	3	scale	scale	NOUN
easat-9912	156	4	:	:	PUNCT
easat-9912	156	5	although	although	SCONJ
easat-9912	156	6	the	the	DET
easat-9912	156	7	average	average	ADJ
easat-9912	156	8	score	score	NOUN
easat-9912	156	9	for	for	ADP
easat-9912	156	10	undergraduate	undergraduate	ADJ
easat-9912	156	11	students	student	NOUN
easat-9912	156	12	(	(	PUNCT
easat-9912	156	13	x̄=3.64	x̄=3.64	PROPN
easat-9912	156	14	)	)	PUNCT
easat-9912	156	15	is	be	AUX
easat-9912	156	16	lower	low	ADJ
easat-9912	156	17	than	than	ADP
easat-9912	156	18	that	that	PRON
easat-9912	156	19	for	for	ADP
easat-9912	156	20	graduate	graduate	ADJ
easat-9912	156	21	students	student	NOUN
easat-9912	156	22	(	(	PUNCT
easat-9912	156	23	x̄=3.69	x̄=3.69	PROPN
easat-9912	156	24	)	)	PUNCT
easat-9912	156	25	,	,	PUNCT
easat-9912	156	26	t=-0.98	t=-0.98	ADV
easat-9912	156	27	,	,	PUNCT
easat-9912	156	28	p=0.328	p=0.328	X
easat-9912	156	29	>	>	X
easat-9912	156	30	0.05	0.05	NUM
easat-9912	156	31	,	,	PUNCT
easat-9912	156	32	the	the	DET
easat-9912	156	33	difference	difference	NOUN
easat-9912	156	34	is	be	AUX
easat-9912	156	35	not	not	PART
easat-9912	156	36	significant	significant	ADJ
easat-9912	156	37	.	.	PUNCT
easat-9912	157	1	attitude	attitude	NOUN
easat-9912	157	2	scale	scale	NOUN
easat-9912	157	3	towards	towards	ADP
easat-9912	157	4	advertising	advertising	NOUN
easat-9912	157	5	:	:	PUNCT
easat-9912	157	6	the	the	DET
easat-9912	157	7	average	average	ADJ
easat-9912	157	8	score	score	NOUN
easat-9912	157	9	of	of	ADP
easat-9912	157	10	undergraduate	undergraduate	ADJ
easat-9912	157	11	students	student	NOUN
easat-9912	157	12	(	(	PUNCT
easat-9912	157	13	x̄=3.63	x̄=3.63	PROPN
easat-9912	157	14	)	)	PUNCT
easat-9912	157	15	was	be	AUX
easat-9912	157	16	found	find	VERB
easat-9912	157	17	to	to	PART
easat-9912	157	18	be	be	AUX
easat-9912	157	19	lower	low	ADJ
easat-9912	157	20	than	than	ADP
easat-9912	157	21	that	that	PRON
easat-9912	157	22	of	of	ADP
easat-9912	157	23	graduate	graduate	ADJ
easat-9912	157	24	students	student	NOUN
easat-9912	157	25	(	(	PUNCT
easat-9912	157	26	x̄=3.68	x̄=3.68	PROPN
easat-9912	157	27	)	)	PUNCT
easat-9912	157	28	.	.	PUNCT
easat-9912	158	1	however	however	ADV
easat-9912	158	2	,	,	PUNCT
easat-9912	158	3	since	since	SCONJ
easat-9912	158	4	t=-1.05	t=-1.05	NOUN
easat-9912	158	5	,	,	PUNCT
easat-9912	158	6	p=0.293	p=0.293	NOUN
easat-9912	158	7	>	>	X
easat-9912	158	8	0.05	0.05	NUM
easat-9912	158	9	,	,	PUNCT
easat-9912	158	10	no	no	DET
easat-9912	158	11	significant	significant	ADJ
easat-9912	158	12	difference	difference	NOUN
easat-9912	158	13	was	be	AUX
easat-9912	158	14	observed	observe	VERB
easat-9912	158	15	.	.	PUNCT
easat-9912	159	1	advertising	advertising	NOUN
easat-9912	159	2	creativity	creativity	NOUN
easat-9912	159	3	scale	scale	NOUN
easat-9912	159	4	:	:	PUNCT
easat-9912	159	5	although	although	SCONJ
easat-9912	159	6	the	the	DET
easat-9912	159	7	average	average	ADJ
easat-9912	159	8	score	score	NOUN
easat-9912	159	9	for	for	ADP
easat-9912	159	10	undergraduate	undergraduate	ADJ
easat-9912	159	11	students	student	NOUN
easat-9912	159	12	(	(	PUNCT
easat-9912	159	13	x̄=3.77	x̄=3.77	NUM
easat-9912	159	14	)	)	PUNCT
easat-9912	159	15	is	be	AUX
easat-9912	159	16	lower	low	ADJ
easat-9912	159	17	than	than	ADP
easat-9912	159	18	that	that	PRON
easat-9912	159	19	for	for	ADP
easat-9912	159	20	graduate	graduate	ADJ
easat-9912	159	21	students	student	NOUN
easat-9912	159	22	(	(	PUNCT
easat-9912	159	23	x̄=3.82	x̄=3.82	PROPN
easat-9912	159	24	)	)	PUNCT
easat-9912	159	25	,	,	PUNCT
easat-9912	159	26	t=-0.87	t=-0.87	PROPN
easat-9912	159	27	,	,	PUNCT
easat-9912	159	28	p=0.384	p=0.384	X
easat-9912	159	29	>	>	X
easat-9912	159	30	0.05	0.05	NUM
easat-9912	159	31	,	,	PUNCT
easat-9912	159	32	this	this	DET
easat-9912	159	33	difference	difference	NOUN
easat-9912	159	34	is	be	AUX
easat-9912	159	35	not	not	PART
easat-9912	159	36	statistically	statistically	ADV
easat-9912	159	37	significant	significant	ADJ
easat-9912	159	38	.	.	PUNCT
easat-9912	160	1	569	569	NUM
easat-9912	160	2	edelweiss	edelweiss	PROPN
easat-9912	160	3	applied	apply	VERB
easat-9912	160	4	science	science	NOUN
easat-9912	160	5	and	and	CCONJ
easat-9912	160	6	technology	technology	NOUN
easat-9912	160	7	issn	issn	PROPN
easat-9912	160	8	:	:	PUNCT
easat-9912	160	9	2576	2576	NUM
easat-9912	160	10	-	-	SYM
easat-9912	160	11	8484	8484	NUM
easat-9912	160	12	vol	vol	NOUN
easat-9912	160	13	.	.	PROPN
easat-9912	161	1	9	9	NUM
easat-9912	161	2	,	,	PUNCT
easat-9912	161	3	no	no	INTJ
easat-9912	161	4	.	.	NOUN
easat-9912	161	5	9	9	NUM
easat-9912	161	6	:	:	SYM
easat-9912	161	7	561	561	NUM
easat-9912	161	8	-	-	SYM
easat-9912	161	9	575	575	NUM
easat-9912	161	10	,	,	PUNCT
easat-9912	161	11	2025	2025	NUM
easat-9912	161	12	doi	doi	NOUN
easat-9912	161	13	:	:	PUNCT
easat-9912	161	14	10.55214/2576	10.55214/2576	NUM
easat-9912	161	15	-	-	SYM
easat-9912	161	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	161	17	©	©	PROPN
easat-9912	161	18	2025	2025	NUM
easat-9912	161	19	by	by	ADP
easat-9912	161	20	the	the	DET
easat-9912	161	21	authors	author	NOUN
easat-9912	161	22	;	;	PUNCT
easat-9912	161	23	licensee	licensee	PROPN
easat-9912	161	24	learning	learn	VERB
easat-9912	161	25	gate	gate	NOUN
easat-9912	161	26	table	table	NOUN
easat-9912	161	27	7	7	NUM
easat-9912	161	28	.	.	PUNCT
easat-9912	161	29	anova	anova	PROPN
easat-9912	161	30	analysis	analysis	NOUN
easat-9912	161	31	results	result	NOUN
easat-9912	161	32	for	for	ADP
easat-9912	161	33	scales	scale	NOUN
easat-9912	161	34	according	accord	VERB
easat-9912	161	35	to	to	ADP
easat-9912	161	36	section	section	NOUN
easat-9912	161	37	variable	variable	NOUN
easat-9912	161	38	(	(	PUNCT
easat-9912	161	39	n=302	n=302	PROPN
easat-9912	161	40	)	)	PUNCT
easat-9912	161	41	.	.	PUNCT
easat-9912	162	1	scales	scale	NOUN
easat-9912	162	2	section	section	NOUN
easat-9912	162	3	n	n	PRON
easat-9912	162	4	mean	mean	VERB
easat-9912	162	5	standard	standard	ADJ
easat-9912	162	6	deviation	deviation	NOUN
easat-9912	162	7	f	f	X
easat-9912	162	8	p	p	NOUN
easat-9912	162	9	purchase	purchase	NOUN
easat-9912	162	10	intention	intention	NOUN
easat-9912	162	11	physical	physical	ADJ
easat-9912	162	12	education	education	NOUN
easat-9912	162	13	and	and	CCONJ
easat-9912	162	14	sports	sport	NOUN
easat-9912	162	15	teaching	teach	VERB
easat-9912	162	16	84	84	NUM
easat-9912	162	17	3.72	3.72	NUM
easat-9912	162	18	0.61	0.61	NUM
easat-9912	162	19	1.08	1.08	NUM
easat-9912	162	20	0.357	0.357	NUM
easat-9912	162	21	sports	sport	NOUN
easat-9912	162	22	management	management	NOUN
easat-9912	162	23	72	72	NUM
easat-9912	162	24	3.68	3.68	NUM
easat-9912	162	25	0.64	0.64	NUM
easat-9912	162	26	coaching	coaching	NOUN
easat-9912	162	27	education	education	NOUN
easat-9912	162	28	74	74	NUM
easat-9912	162	29	3.76	3.76	NUM
easat-9912	162	30	0.62	0.62	NUM
easat-9912	162	31	recreation	recreation	NOUN
easat-9912	162	32	72	72	NUM
easat-9912	162	33	3.70	3.70	NUM
easat-9912	162	34	0.65	0.65	NUM
easat-9912	162	35	consumer	consumer	NOUN
easat-9912	162	36	behavior	behavior	NOUN
easat-9912	162	37	physical	physical	ADJ
easat-9912	162	38	education	education	NOUN
easat-9912	162	39	and	and	CCONJ
easat-9912	162	40	sports	sport	NOUN
easat-9912	162	41	teaching	teach	VERB
easat-9912	162	42	84	84	NUM
easat-9912	162	43	3.66	3.66	NUM
easat-9912	162	44	0.63	0.63	NUM
easat-9912	162	45	0.92	0.92	NUM
easat-9912	162	46	0.432	0.432	NUM
easat-9912	162	47	sports	sport	NOUN
easat-9912	162	48	management	management	NOUN
easat-9912	162	49	72	72	NUM
easat-9912	162	50	3.62	3.62	NUM
easat-9912	162	51	0.66	0.66	NUM
easat-9912	162	52	coaching	coach	VERB
easat-9912	162	53	education	education	NOUN
easat-9912	162	54	74	74	NUM
easat-9912	162	55	3.69	3.69	NUM
easat-9912	162	56	0.64	0.64	NUM
easat-9912	162	57	recreation	recreation	NOUN
easat-9912	162	58	72	72	NUM
easat-9912	162	59	3.65	3.65	NUM
easat-9912	162	60	0.63	0.63	NUM
easat-9912	162	61	attitude	attitude	NOUN
easat-9912	162	62	towards	towards	ADP
easat-9912	162	63	advertising	advertising	NOUN
easat-9912	162	64	physical	physical	ADJ
easat-9912	162	65	education	education	NOUN
easat-9912	162	66	and	and	CCONJ
easat-9912	162	67	sports	sport	NOUN
easat-9912	162	68	teaching	teach	VERB
easat-9912	162	69	84	84	NUM
easat-9912	162	70	3.62	3.62	NUM
easat-9912	162	71	0.65	0.65	NUM
easat-9912	162	72	1.15	1.15	NUM
easat-9912	162	73	0.327	0.327	NUM
easat-9912	162	74	sports	sport	NOUN
easat-9912	162	75	management	management	NOUN
easat-9912	162	76	72	72	NUM
easat-9912	162	77	3.67	3.67	NUM
easat-9912	162	78	0.63	0.63	NUM
easat-9912	162	79	coaching	coaching	NOUN
easat-9912	162	80	education	education	NOUN
easat-9912	162	81	74	74	NUM
easat-9912	162	82	3.70	3.70	NUM
easat-9912	162	83	0.62	0.62	NUM
easat-9912	162	84	recreation	recreation	NOUN
easat-9912	162	85	72	72	NUM
easat-9912	162	86	3.61	3.61	NUM
easat-9912	162	87	0.66	0.66	NUM
easat-9912	162	88	advertising	advertising	NOUN
easat-9912	162	89	creativity	creativity	NOUN
easat-9912	162	90	physical	physical	ADJ
easat-9912	162	91	education	education	NOUN
easat-9912	162	92	and	and	CCONJ
easat-9912	162	93	sports	sport	NOUN
easat-9912	162	94	teaching	teach	VERB
easat-9912	162	95	84	84	NUM
easat-9912	162	96	3.78	3.78	NUM
easat-9912	162	97	0.61	0.61	NUM
easat-9912	162	98	0.87	0.87	NUM
easat-9912	162	99	0.456	0.456	NUM
easat-9912	162	100	sports	sport	NOUN
easat-9912	162	101	management	management	NOUN
easat-9912	162	102	72	72	NUM
easat-9912	162	103	3.75	3.75	NUM
easat-9912	162	104	0.62	0.62	NUM
easat-9912	162	105	coaching	coaching	NOUN
easat-9912	162	106	education	education	NOUN
easat-9912	162	107	74	74	NUM
easat-9912	162	108	3.81	3.81	NUM
easat-9912	162	109	0.59	0.59	NUM
easat-9912	162	110	recreation	recreation	NOUN
easat-9912	162	111	72	72	NUM
easat-9912	162	112	3.79	3.79	NUM
easat-9912	162	113	0.63	0.63	NUM
easat-9912	162	114	note	note	NOUN
easat-9912	162	115	:	:	PUNCT
easat-9912	162	116	*	*	PUNCT
easat-9912	162	117	p>0.05	p>0.05	NOUN
easat-9912	162	118	.	.	PUNCT
easat-9912	163	1	the	the	DET
easat-9912	163	2	study	study	NOUN
easat-9912	163	3	examined	examine	VERB
easat-9912	163	4	the	the	DET
easat-9912	163	5	scores	score	NOUN
easat-9912	163	6	obtained	obtain	VERB
easat-9912	163	7	by	by	ADP
easat-9912	163	8	students	student	NOUN
easat-9912	163	9	in	in	ADP
easat-9912	163	10	the	the	DET
easat-9912	163	11	scales	scale	NOUN
easat-9912	163	12	of	of	ADP
easat-9912	163	13	purchase	purchase	NOUN
easat-9912	163	14	intention	intention	NOUN
easat-9912	163	15	,	,	PUNCT
easat-9912	163	16	consumer	consumer	NOUN
easat-9912	163	17	behavior	behavior	NOUN
easat-9912	163	18	,	,	PUNCT
easat-9912	163	19	attitude	attitude	NOUN
easat-9912	163	20	toward	toward	ADP
easat-9912	163	21	advertising	advertising	NOUN
easat-9912	163	22	,	,	PUNCT
easat-9912	163	23	and	and	CCONJ
easat-9912	163	24	advertising	advertising	NOUN
easat-9912	163	25	creativity	creativity	NOUN
easat-9912	163	26	according	accord	VERB
easat-9912	163	27	to	to	ADP
easat-9912	163	28	the	the	DET
easat-9912	163	29	departments	department	NOUN
easat-9912	163	30	they	they	PRON
easat-9912	163	31	studied	study	VERB
easat-9912	163	32	in	in	ADP
easat-9912	163	33	(	(	PUNCT
easat-9912	163	34	physical	physical	ADJ
easat-9912	163	35	education	education	NOUN
easat-9912	163	36	and	and	CCONJ
easat-9912	163	37	sports	sport	NOUN
easat-9912	163	38	teaching	teaching	NOUN
easat-9912	163	39	,	,	PUNCT
easat-9912	163	40	sports	sport	NOUN
easat-9912	163	41	management	management	NOUN
easat-9912	163	42	,	,	PUNCT
easat-9912	163	43	coaching	coach	VERB
easat-9912	163	44	education	education	NOUN
easat-9912	163	45	,	,	PUNCT
easat-9912	163	46	and	and	CCONJ
easat-9912	163	47	recreation	recreation	NOUN
easat-9912	163	48	)	)	PUNCT
easat-9912	163	49	.	.	PUNCT
easat-9912	164	1	purchase	purchase	NOUN
easat-9912	164	2	intention	intention	NOUN
easat-9912	164	3	scale	scale	NOUN
easat-9912	164	4	:	:	PUNCT
easat-9912	164	5	the	the	DET
easat-9912	164	6	highest	high	ADJ
easat-9912	164	7	average	average	NOUN
easat-9912	164	8	was	be	AUX
easat-9912	164	9	observed	observe	VERB
easat-9912	164	10	in	in	ADP
easat-9912	164	11	the	the	DET
easat-9912	164	12	coaching	coaching	NOUN
easat-9912	164	13	education	education	PROPN
easat-9912	164	14	department	department	NOUN
easat-9912	164	15	(	(	PUNCT
easat-9912	164	16	x̄=3.76	x̄=3.76	PROPN
easat-9912	164	17	)	)	PUNCT
easat-9912	164	18	,	,	PUNCT
easat-9912	164	19	while	while	SCONJ
easat-9912	164	20	the	the	DET
easat-9912	164	21	lowest	low	ADJ
easat-9912	164	22	average	average	NOUN
easat-9912	164	23	was	be	AUX
easat-9912	164	24	observed	observe	VERB
easat-9912	164	25	in	in	ADP
easat-9912	164	26	the	the	DET
easat-9912	164	27	sports	sport	NOUN
easat-9912	164	28	management	management	NOUN
easat-9912	164	29	department	department	NOUN
easat-9912	164	30	(	(	PUNCT
easat-9912	164	31	x̄=3.68	x̄=3.68	PROPN
easat-9912	164	32	)	)	PUNCT
easat-9912	164	33	.	.	PUNCT
easat-9912	165	1	however	however	ADV
easat-9912	165	2	,	,	PUNCT
easat-9912	165	3	since	since	SCONJ
easat-9912	165	4	f=1.08	f=1.08	PROPN
easat-9912	165	5	,	,	PUNCT
easat-9912	165	6	p=0.357	p=0.357	VERB
easat-9912	165	7	>	>	X
easat-9912	165	8	0.05	0.05	NUM
easat-9912	165	9	,	,	PUNCT
easat-9912	165	10	there	there	PRON
easat-9912	165	11	is	be	VERB
easat-9912	165	12	no	no	DET
easat-9912	165	13	significant	significant	ADJ
easat-9912	165	14	difference	difference	NOUN
easat-9912	165	15	between	between	ADP
easat-9912	165	16	the	the	DET
easat-9912	165	17	departments	department	NOUN
easat-9912	165	18	.	.	PUNCT
easat-9912	166	1	consumer	consumer	NOUN
easat-9912	166	2	behavior	behavior	NOUN
easat-9912	166	3	scale	scale	NOUN
easat-9912	166	4	:	:	PUNCT
easat-9912	166	5	the	the	DET
easat-9912	166	6	highest	high	ADJ
easat-9912	166	7	average	average	NOUN
easat-9912	166	8	is	be	AUX
easat-9912	166	9	again	again	ADV
easat-9912	166	10	in	in	ADP
easat-9912	166	11	the	the	DET
easat-9912	166	12	coaching	coaching	NOUN
easat-9912	166	13	education	education	PROPN
easat-9912	166	14	department	department	NOUN
easat-9912	166	15	(	(	PUNCT
easat-9912	166	16	x̄=3.69	x̄=3.69	PROPN
easat-9912	166	17	)	)	PUNCT
easat-9912	166	18	,	,	PUNCT
easat-9912	166	19	while	while	SCONJ
easat-9912	166	20	the	the	DET
easat-9912	166	21	lowest	low	ADJ
easat-9912	166	22	average	average	NOUN
easat-9912	166	23	is	be	AUX
easat-9912	166	24	in	in	ADP
easat-9912	166	25	the	the	DET
easat-9912	166	26	sports	sport	NOUN
easat-9912	166	27	management	management	NOUN
easat-9912	166	28	department	department	NOUN
easat-9912	166	29	(	(	PUNCT
easat-9912	166	30	x̄=3.62	x̄=3.62	PROPN
easat-9912	166	31	)	)	PUNCT
easat-9912	166	32	.	.	PUNCT
easat-9912	167	1	however	however	ADV
easat-9912	167	2	,	,	PUNCT
easat-9912	167	3	with	with	ADP
easat-9912	167	4	f=0.92	f=0.92	NOUN
easat-9912	167	5	,	,	PUNCT
easat-9912	167	6	p=0.432	p=0.432	NOUN
easat-9912	167	7	>	>	X
easat-9912	167	8	0.05	0.05	NUM
easat-9912	167	9	,	,	PUNCT
easat-9912	167	10	the	the	DET
easat-9912	167	11	difference	difference	NOUN
easat-9912	167	12	is	be	AUX
easat-9912	167	13	not	not	PART
easat-9912	167	14	statistically	statistically	ADV
easat-9912	167	15	significant	significant	ADJ
easat-9912	167	16	.	.	PUNCT
easat-9912	168	1	attitude	attitude	NOUN
easat-9912	168	2	toward	toward	ADP
easat-9912	168	3	advertising	advertising	NOUN
easat-9912	168	4	scale	scale	NOUN
easat-9912	168	5	:	:	PUNCT
easat-9912	168	6	the	the	DET
easat-9912	168	7	highest	high	ADJ
easat-9912	168	8	average	average	NOUN
easat-9912	168	9	was	be	AUX
easat-9912	168	10	found	find	VERB
easat-9912	168	11	in	in	ADP
easat-9912	168	12	the	the	DET
easat-9912	168	13	coaching	coaching	NOUN
easat-9912	168	14	education	education	PROPN
easat-9912	168	15	department	department	NOUN
easat-9912	168	16	(	(	PUNCT
easat-9912	168	17	x̄=3.70	x̄=3.70	PROPN
easat-9912	168	18	)	)	PUNCT
easat-9912	168	19	,	,	PUNCT
easat-9912	168	20	and	and	CCONJ
easat-9912	168	21	the	the	DET
easat-9912	168	22	lowest	low	ADJ
easat-9912	168	23	average	average	NOUN
easat-9912	168	24	was	be	AUX
easat-9912	168	25	found	find	VERB
easat-9912	168	26	in	in	ADP
easat-9912	168	27	the	the	DET
easat-9912	168	28	recreation	recreation	NOUN
easat-9912	168	29	department	department	PROPN
easat-9912	168	30	(	(	PUNCT
easat-9912	168	31	x̄=3.61	x̄=3.61	PROPN
easat-9912	168	32	)	)	PUNCT
easat-9912	168	33	.	.	PUNCT
easat-9912	169	1	however	however	ADV
easat-9912	169	2	,	,	PUNCT
easat-9912	169	3	the	the	DET
easat-9912	169	4	values	value	NOUN
easat-9912	169	5	f=1.15	f=1.15	PROPN
easat-9912	169	6	,	,	PUNCT
easat-9912	169	7	p=0.327	p=0.327	X
easat-9912	169	8	>	>	X
easat-9912	169	9	0.05	0.05	NUM
easat-9912	169	10	indicate	indicate	VERB
easat-9912	169	11	that	that	SCONJ
easat-9912	169	12	the	the	DET
easat-9912	169	13	difference	difference	NOUN
easat-9912	169	14	is	be	AUX
easat-9912	169	15	not	not	PART
easat-9912	169	16	statistically	statistically	ADV
easat-9912	169	17	significant	significant	ADJ
easat-9912	169	18	.	.	PUNCT
easat-9912	170	1	advertising	advertising	NOUN
easat-9912	170	2	creativity	creativity	NOUN
easat-9912	170	3	scale	scale	NOUN
easat-9912	170	4	:	:	PUNCT
easat-9912	170	5	the	the	DET
easat-9912	170	6	highest	high	ADJ
easat-9912	170	7	average	average	NOUN
easat-9912	170	8	was	be	AUX
easat-9912	170	9	determined	determine	VERB
easat-9912	170	10	in	in	ADP
easat-9912	170	11	the	the	DET
easat-9912	170	12	coaching	coaching	NOUN
easat-9912	170	13	education	education	PROPN
easat-9912	170	14	department	department	NOUN
easat-9912	170	15	(	(	PUNCT
easat-9912	170	16	x̄=3.81	x̄=3.81	PROPN
easat-9912	170	17	)	)	PUNCT
easat-9912	170	18	,	,	PUNCT
easat-9912	170	19	and	and	CCONJ
easat-9912	170	20	the	the	DET
easat-9912	170	21	lowest	low	ADJ
easat-9912	170	22	average	average	NOUN
easat-9912	170	23	was	be	AUX
easat-9912	170	24	determined	determine	VERB
easat-9912	170	25	in	in	ADP
easat-9912	170	26	the	the	DET
easat-9912	170	27	sports	sport	NOUN
easat-9912	170	28	management	management	NOUN
easat-9912	170	29	department	department	NOUN
easat-9912	170	30	(	(	PUNCT
easat-9912	170	31	x̄=3.75	x̄=3.75	PROPN
easat-9912	170	32	)	)	PUNCT
easat-9912	170	33	.	.	PUNCT
easat-9912	171	1	however	however	ADV
easat-9912	171	2	,	,	PUNCT
easat-9912	171	3	since	since	SCONJ
easat-9912	171	4	f=0.87	f=0.87	PROPN
easat-9912	171	5	,	,	PUNCT
easat-9912	171	6	p=0.456	p=0.456	NOUN
easat-9912	171	7	>	>	X
easat-9912	171	8	0.05	0.05	NUM
easat-9912	171	9	,	,	PUNCT
easat-9912	171	10	this	this	DET
easat-9912	171	11	difference	difference	NOUN
easat-9912	171	12	is	be	AUX
easat-9912	171	13	not	not	PART
easat-9912	171	14	statistically	statistically	ADV
easat-9912	171	15	significant	significant	ADJ
easat-9912	171	16	.	.	PUNCT
easat-9912	172	1	table	table	NOUN
easat-9912	172	2	8	8	NUM
easat-9912	172	3	.	.	PUNCT
easat-9912	173	1	analysis	analysis	NOUN
easat-9912	173	2	of	of	ADP
easat-9912	173	3	results	result	NOUN
easat-9912	173	4	of	of	ADP
easat-9912	173	5	t	t	NOUN
easat-9912	173	6	-	-	PUNCT
easat-9912	173	7	test	test	NOUN
easat-9912	173	8	for	for	ADP
easat-9912	173	9	sports	sport	NOUN
easat-9912	173	10	type	type	NOUN
easat-9912	173	11	variable	variable	ADJ
easat-9912	173	12	scales	scale	NOUN
easat-9912	173	13	(	(	PUNCT
easat-9912	173	14	n=302	n=302	NUM
easat-9912	173	15	)	)	PUNCT
easat-9912	173	16	.	.	PUNCT
easat-9912	174	1	scales	scale	VERB
easat-9912	174	2	type	type	NOUN
easat-9912	174	3	of	of	ADP
easat-9912	174	4	sport	sport	NOUN
easat-9912	174	5	practiced	practice	VERB
easat-9912	174	6	n	n	PRON
easat-9912	174	7	mean	mean	VERB
easat-9912	174	8	standard	standard	ADJ
easat-9912	174	9	deviation	deviation	NOUN
easat-9912	174	10	t	t	NOUN
easat-9912	174	11	p	p	NOUN
easat-9912	174	12	purchase	purchase	NOUN
easat-9912	174	13	intention	intention	NOUN
easat-9912	174	14	individual	individual	ADJ
easat-9912	174	15	sports	sport	NOUN
easat-9912	174	16	154	154	NUM
easat-9912	174	17	3.71	3.71	NUM
easat-9912	174	18	0.62	0.62	NUM
easat-9912	174	19	0.84	0.84	NUM
easat-9912	174	20	0.402	0.402	NUM
easat-9912	174	21	team	team	NOUN
easat-9912	174	22	sports	sport	VERB
easat-9912	174	23	148	148	NUM
easat-9912	174	24	3.67	3.67	NUM
easat-9912	174	25	0.64	0.64	NUM
easat-9912	174	26	consumer	consumer	NOUN
easat-9912	174	27	behavior	behavior	NOUN
easat-9912	174	28	individual	individual	ADJ
easat-9912	174	29	sports	sport	NOUN
easat-9912	174	30	154	154	NUM
easat-9912	174	31	3.64	3.64	NUM
easat-9912	174	32	0.63	0.63	NUM
easat-9912	174	33	0.72	0.72	NUM
easat-9912	174	34	0.472	0.472	NUM
easat-9912	174	35	team	team	NOUN
easat-9912	174	36	sports	sport	VERB
easat-9912	174	37	148	148	NUM
easat-9912	174	38	3.61	3.61	NUM
easat-9912	174	39	0.65	0.65	NUM
easat-9912	174	40	attitude	attitude	NOUN
easat-9912	174	41	towards	towards	ADP
easat-9912	174	42	advertising	advertising	NOUN
easat-9912	174	43	individual	individual	ADJ
easat-9912	174	44	sports	sport	NOUN
easat-9912	174	45	154	154	NUM
easat-9912	174	46	3.68	3.68	NUM
easat-9912	174	47	0.64	0.64	NUM
easat-9912	174	48	0.95	0.95	NUM
easat-9912	174	49	0.342	0.342	NUM
easat-9912	174	50	team	team	NOUN
easat-9912	174	51	sports	sport	VERB
easat-9912	174	52	148	148	NUM
easat-9912	174	53	3.63	3.63	NUM
easat-9912	174	54	0.63	0.63	NUM
easat-9912	174	55	advertising	advertising	NOUN
easat-9912	174	56	creativity	creativity	NOUN
easat-9912	174	57	individual	individual	ADJ
easat-9912	174	58	sports	sport	NOUN
easat-9912	174	59	154	154	NUM
easat-9912	174	60	3.80	3.80	NUM
easat-9912	174	61	0.60	0.60	NUM
easat-9912	174	62	1.11	1.11	NUM
easat-9912	174	63	0.268	0.268	NUM
easat-9912	174	64	team	team	NOUN
easat-9912	174	65	sports	sport	VERB
easat-9912	174	66	148	148	NUM
easat-9912	174	67	3.76	3.76	NUM
easat-9912	174	68	0.62	0.62	NUM
easat-9912	174	69	note	note	NOUN
easat-9912	174	70	:	:	PUNCT
easat-9912	174	71	*	*	PUNCT
easat-9912	174	72	p>0.05	p>0.05	NOUN
easat-9912	174	73	.	.	PUNCT
easat-9912	175	1	570	570	NUM
easat-9912	175	2	edelweiss	edelweiss	PROPN
easat-9912	175	3	applied	apply	VERB
easat-9912	175	4	science	science	NOUN
easat-9912	175	5	and	and	CCONJ
easat-9912	175	6	technology	technology	NOUN
easat-9912	175	7	issn	issn	PROPN
easat-9912	175	8	:	:	PUNCT
easat-9912	175	9	2576	2576	NUM
easat-9912	175	10	-	-	SYM
easat-9912	175	11	8484	8484	NUM
easat-9912	175	12	vol	vol	NOUN
easat-9912	175	13	.	.	PROPN
easat-9912	176	1	9	9	NUM
easat-9912	176	2	,	,	PUNCT
easat-9912	176	3	no	no	INTJ
easat-9912	176	4	.	.	NOUN
easat-9912	176	5	9	9	NUM
easat-9912	176	6	:	:	SYM
easat-9912	176	7	561	561	NUM
easat-9912	176	8	-	-	SYM
easat-9912	176	9	575	575	NUM
easat-9912	176	10	,	,	PUNCT
easat-9912	176	11	2025	2025	NUM
easat-9912	176	12	doi	doi	NOUN
easat-9912	176	13	:	:	PUNCT
easat-9912	176	14	10.55214/2576	10.55214/2576	NUM
easat-9912	176	15	-	-	SYM
easat-9912	176	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	176	17	©	©	PROPN
easat-9912	176	18	2025	2025	NUM
easat-9912	176	19	by	by	ADP
easat-9912	176	20	the	the	DET
easat-9912	176	21	authors	author	NOUN
easat-9912	176	22	;	;	PUNCT
easat-9912	176	23	licensee	licensee	PROPN
easat-9912	176	24	learning	learning	NOUN
easat-9912	176	25	gate	gate	VERB
easat-9912	176	26	the	the	DET
easat-9912	176	27	study	study	NOUN
easat-9912	176	28	examined	examine	VERB
easat-9912	176	29	students	student	NOUN
easat-9912	176	30	'	'	PART
easat-9912	176	31	purchase	purchase	NOUN
easat-9912	176	32	intentions	intention	NOUN
easat-9912	176	33	,	,	PUNCT
easat-9912	176	34	consumer	consumer	NOUN
easat-9912	176	35	behavior	behavior	NOUN
easat-9912	176	36	,	,	PUNCT
easat-9912	176	37	attitudes	attitude	NOUN
easat-9912	176	38	toward	toward	ADP
easat-9912	176	39	advertising	advertising	NOUN
easat-9912	176	40	,	,	PUNCT
easat-9912	176	41	and	and	CCONJ
easat-9912	176	42	perceptions	perception	NOUN
easat-9912	176	43	of	of	ADP
easat-9912	176	44	advertising	advertising	NOUN
easat-9912	176	45	creativity	creativity	NOUN
easat-9912	176	46	according	accord	VERB
easat-9912	176	47	to	to	ADP
easat-9912	176	48	the	the	DET
easat-9912	176	49	type	type	NOUN
easat-9912	176	50	of	of	ADP
easat-9912	176	51	sport	sport	NOUN
easat-9912	176	52	they	they	PRON
easat-9912	176	53	played	play	VERB
easat-9912	176	54	(	(	PUNCT
easat-9912	176	55	individual	individual	ADJ
easat-9912	176	56	sports	sport	NOUN
easat-9912	176	57	and	and	CCONJ
easat-9912	176	58	team	team	NOUN
easat-9912	176	59	sports	sport	NOUN
easat-9912	176	60	)	)	PUNCT
easat-9912	176	61	.	.	PUNCT
easat-9912	177	1	purchase	purchase	NOUN
easat-9912	177	2	intention	intention	NOUN
easat-9912	177	3	scale	scale	NOUN
easat-9912	177	4	:	:	PUNCT
easat-9912	177	5	the	the	DET
easat-9912	177	6	average	average	ADJ
easat-9912	177	7	score	score	NOUN
easat-9912	177	8	for	for	ADP
easat-9912	177	9	students	student	NOUN
easat-9912	177	10	who	who	PRON
easat-9912	177	11	participate	participate	VERB
easat-9912	177	12	in	in	ADP
easat-9912	177	13	individual	individual	ADJ
easat-9912	177	14	sports	sport	NOUN
easat-9912	177	15	(	(	PUNCT
easat-9912	177	16	x̄=3.71	x̄=3.71	PROPN
easat-9912	177	17	)	)	PUNCT
easat-9912	177	18	was	be	AUX
easat-9912	177	19	slightly	slightly	ADV
easat-9912	177	20	higher	high	ADJ
easat-9912	177	21	than	than	ADP
easat-9912	177	22	that	that	PRON
easat-9912	177	23	for	for	ADP
easat-9912	177	24	students	student	NOUN
easat-9912	177	25	who	who	PRON
easat-9912	177	26	participate	participate	VERB
easat-9912	177	27	in	in	ADP
easat-9912	177	28	team	team	NOUN
easat-9912	177	29	sports	sport	NOUN
easat-9912	177	30	(	(	PUNCT
easat-9912	177	31	x̄=3.67	x̄=3.67	PROPN
easat-9912	177	32	)	)	PUNCT
easat-9912	177	33	.	.	PUNCT
easat-9912	178	1	however	however	ADV
easat-9912	178	2	,	,	PUNCT
easat-9912	178	3	since	since	SCONJ
easat-9912	178	4	t=0.84	t=0.84	PROPN
easat-9912	178	5	,	,	PUNCT
easat-9912	178	6	p=0.402	p=0.402	X
easat-9912	178	7	>	>	X
easat-9912	178	8	0.05	0.05	NUM
easat-9912	178	9	,	,	PUNCT
easat-9912	178	10	the	the	DET
easat-9912	178	11	difference	difference	NOUN
easat-9912	178	12	is	be	AUX
easat-9912	178	13	not	not	PART
easat-9912	178	14	statistically	statistically	ADV
easat-9912	178	15	significant	significant	ADJ
easat-9912	178	16	.	.	PUNCT
easat-9912	179	1	consumer	consumer	NOUN
easat-9912	179	2	behavior	behavior	NOUN
easat-9912	179	3	scale	scale	NOUN
easat-9912	179	4	:	:	PUNCT
easat-9912	179	5	the	the	DET
easat-9912	179	6	average	average	ADJ
easat-9912	179	7	score	score	NOUN
easat-9912	179	8	for	for	ADP
easat-9912	179	9	students	student	NOUN
easat-9912	179	10	who	who	PRON
easat-9912	179	11	participate	participate	VERB
easat-9912	179	12	in	in	ADP
easat-9912	179	13	individual	individual	ADJ
easat-9912	179	14	sports	sport	NOUN
easat-9912	179	15	(	(	PUNCT
easat-9912	179	16	x̄=3.64	x̄=3.64	PROPN
easat-9912	179	17	)	)	PUNCT
easat-9912	179	18	is	be	AUX
easat-9912	179	19	higher	high	ADJ
easat-9912	179	20	than	than	ADP
easat-9912	179	21	that	that	PRON
easat-9912	179	22	for	for	ADP
easat-9912	179	23	students	student	NOUN
easat-9912	179	24	who	who	PRON
easat-9912	179	25	participate	participate	VERB
easat-9912	179	26	in	in	ADP
easat-9912	179	27	team	team	NOUN
easat-9912	179	28	sports	sport	NOUN
easat-9912	179	29	(	(	PUNCT
easat-9912	179	30	x̄=3.61	x̄=3.61	PROPN
easat-9912	179	31	)	)	PUNCT
easat-9912	179	32	.	.	PUNCT
easat-9912	180	1	however	however	ADV
easat-9912	180	2	,	,	PUNCT
easat-9912	180	3	t=0.72	t=0.72	NOUN
easat-9912	180	4	,	,	PUNCT
easat-9912	180	5	p=0.472	p=0.472	NOUN
easat-9912	180	6	>	>	X
easat-9912	180	7	0.05	0.05	NUM
easat-9912	180	8	indicates	indicate	VERB
easat-9912	180	9	that	that	SCONJ
easat-9912	180	10	the	the	DET
easat-9912	180	11	difference	difference	NOUN
easat-9912	180	12	is	be	AUX
easat-9912	180	13	not	not	PART
easat-9912	180	14	significant	significant	ADJ
easat-9912	180	15	.	.	PUNCT
easat-9912	181	1	attitude	attitude	NOUN
easat-9912	181	2	toward	toward	ADP
easat-9912	181	3	advertising	advertising	NOUN
easat-9912	181	4	scale	scale	NOUN
easat-9912	181	5	:	:	PUNCT
easat-9912	181	6	the	the	DET
easat-9912	181	7	average	average	NOUN
easat-9912	181	8	for	for	ADP
easat-9912	181	9	individual	individual	ADJ
easat-9912	181	10	athletes	athlete	NOUN
easat-9912	181	11	(	(	PUNCT
easat-9912	181	12	x̄=3.68	x̄=3.68	PROPN
easat-9912	181	13	)	)	PUNCT
easat-9912	181	14	is	be	AUX
easat-9912	181	15	higher	high	ADJ
easat-9912	181	16	than	than	ADP
easat-9912	181	17	that	that	PRON
easat-9912	181	18	for	for	ADP
easat-9912	181	19	team	team	NOUN
easat-9912	181	20	athletes	athlete	NOUN
easat-9912	181	21	(	(	PUNCT
easat-9912	181	22	x̄=3.63	x̄=3.63	PROPN
easat-9912	181	23	)	)	PUNCT
easat-9912	181	24	.	.	PUNCT
easat-9912	182	1	however	however	ADV
easat-9912	182	2	,	,	PUNCT
easat-9912	182	3	with	with	ADP
easat-9912	182	4	t=0.95	t=0.95	NOUN
easat-9912	182	5	,	,	PUNCT
easat-9912	182	6	p=0.342	p=0.342	X
easat-9912	182	7	>	>	X
easat-9912	182	8	0.05	0.05	NUM
easat-9912	182	9	,	,	PUNCT
easat-9912	182	10	no	no	DET
easat-9912	182	11	significant	significant	ADJ
easat-9912	182	12	difference	difference	NOUN
easat-9912	182	13	was	be	AUX
easat-9912	182	14	observed	observe	VERB
easat-9912	182	15	.	.	PUNCT
easat-9912	183	1	advertising	advertising	NOUN
easat-9912	183	2	creativity	creativity	NOUN
easat-9912	183	3	scale	scale	NOUN
easat-9912	183	4	:	:	PUNCT
easat-9912	183	5	the	the	DET
easat-9912	183	6	average	average	ADJ
easat-9912	183	7	score	score	NOUN
easat-9912	183	8	for	for	ADP
easat-9912	183	9	students	student	NOUN
easat-9912	183	10	who	who	PRON
easat-9912	183	11	participate	participate	VERB
easat-9912	183	12	in	in	ADP
easat-9912	183	13	individual	individual	ADJ
easat-9912	183	14	sports	sport	NOUN
easat-9912	183	15	(	(	PUNCT
easat-9912	183	16	x̄=3.80	x̄=3.80	PROPN
easat-9912	183	17	)	)	PUNCT
easat-9912	183	18	is	be	AUX
easat-9912	183	19	higher	high	ADJ
easat-9912	183	20	than	than	ADP
easat-9912	183	21	that	that	PRON
easat-9912	183	22	for	for	ADP
easat-9912	183	23	students	student	NOUN
easat-9912	183	24	who	who	PRON
easat-9912	183	25	participate	participate	VERB
easat-9912	183	26	in	in	ADP
easat-9912	183	27	team	team	NOUN
easat-9912	183	28	sports	sport	NOUN
easat-9912	183	29	(	(	PUNCT
easat-9912	183	30	x̄=3.76	x̄=3.76	PROPN
easat-9912	183	31	)	)	PUNCT
easat-9912	183	32	.	.	PUNCT
easat-9912	184	1	however	however	ADV
easat-9912	184	2	,	,	PUNCT
easat-9912	184	3	t=1.11	t=1.11	X
easat-9912	184	4	,	,	PUNCT
easat-9912	184	5	p=0.268	p=0.268	X
easat-9912	184	6	>	>	X
easat-9912	184	7	0.05	0.05	NUM
easat-9912	184	8	,	,	PUNCT
easat-9912	184	9	the	the	DET
easat-9912	184	10	difference	difference	NOUN
easat-9912	184	11	is	be	AUX
easat-9912	184	12	not	not	PART
easat-9912	184	13	statistically	statistically	ADV
easat-9912	184	14	significant	significant	ADJ
easat-9912	184	15	.	.	PUNCT
easat-9912	185	1	table	table	NOUN
easat-9912	185	2	9	9	NUM
easat-9912	185	3	.	.	PUNCT
easat-9912	186	1	anova	anova	VERB
easat-9912	186	2	analysis	analysis	NOUN
easat-9912	186	3	results	result	NOUN
easat-9912	186	4	for	for	ADP
easat-9912	186	5	scales	scale	NOUN
easat-9912	186	6	according	accord	VERB
easat-9912	186	7	to	to	ADP
easat-9912	186	8	the	the	DET
easat-9912	186	9	variable	variable	NOUN
easat-9912	186	10	of	of	ADP
easat-9912	186	11	doing	do	VERB
easat-9912	186	12	sports	sport	NOUN
easat-9912	186	13	(	(	PUNCT
easat-9912	186	14	n=302	n=302	PROPN
easat-9912	186	15	)	)	PUNCT
easat-9912	186	16	.	.	PUNCT
easat-9912	187	1	scales	scale	VERB
easat-9912	187	2	duration	duration	NOUN
easat-9912	187	3	of	of	ADP
easat-9912	187	4	exercise	exercise	NOUN
easat-9912	187	5	n	n	PRON
easat-9912	187	6	mean	mean	VERB
easat-9912	187	7	standard	standard	ADJ
easat-9912	187	8	deviation	deviation	NOUN
easat-9912	187	9	f	f	X
easat-9912	187	10	p	p	NOUN
easat-9912	187	11	purchase	purchase	NOUN
easat-9912	187	12	intention	intention	NOUN
easat-9912	187	13	1	1	NUM
easat-9912	187	14	years	year	NOUN
easat-9912	187	15	48	48	NUM
easat-9912	187	16	3.66	3.66	NUM
easat-9912	187	17	0.63	0.63	NUM
easat-9912	187	18	1.12	1.12	NUM
easat-9912	187	19	0.346	0.346	NUM
easat-9912	187	20	2	2	NUM
easat-9912	187	21	years	year	NOUN
easat-9912	187	22	56	56	NUM
easat-9912	187	23	3.68	3.68	NUM
easat-9912	187	24	0.61	0.61	NUM
easat-9912	187	25	3	3	NUM
easat-9912	187	26	years	year	NOUN
easat-9912	187	27	58	58	NUM
easat-9912	187	28	3.72	3.72	NUM
easat-9912	187	29	0.62	0.62	NUM
easat-9912	187	30	4	4	NUM
easat-9912	187	31	years	year	NOUN
easat-9912	187	32	62	62	NUM
easat-9912	187	33	3.74	3.74	NUM
easat-9912	187	34	0.64	0.64	NUM
easat-9912	187	35	5	5	NUM
easat-9912	187	36	years	year	NOUN
easat-9912	187	37	and	and	CCONJ
easat-9912	187	38	above	above	ADP
easat-9912	187	39	78	78	NUM
easat-9912	187	40	3.70	3.70	NUM
easat-9912	187	41	0.65	0.65	NUM
easat-9912	187	42	consumer	consumer	NOUN
easat-9912	187	43	behavior	behavior	NOUN
easat-9912	187	44	1	1	NUM
easat-9912	187	45	years	year	NOUN
easat-9912	187	46	48	48	NUM
easat-9912	187	47	3.59	3.59	NUM
easat-9912	187	48	0.65	0.65	NUM
easat-9912	187	49	0.98	0.98	NUM
easat-9912	187	50	0.418	0.418	NUM
easat-9912	187	51	2	2	NUM
easat-9912	187	52	years	year	NOUN
easat-9912	187	53	56	56	NUM
easat-9912	187	54	3.61	3.61	NUM
easat-9912	187	55	0.64	0.64	NUM
easat-9912	187	56	3	3	NUM
easat-9912	187	57	years	year	NOUN
easat-9912	187	58	58	58	NUM
easat-9912	187	59	3.66	3.66	NUM
easat-9912	187	60	0.63	0.63	NUM
easat-9912	187	61	4	4	NUM
easat-9912	187	62	years	year	NOUN
easat-9912	187	63	62	62	NUM
easat-9912	187	64	3.64	3.64	NUM
easat-9912	187	65	0.62	0.62	NUM
easat-9912	187	66	5	5	NUM
easat-9912	187	67	years	year	NOUN
easat-9912	187	68	and	and	CCONJ
easat-9912	187	69	above	above	ADP
easat-9912	187	70	78	78	NUM
easat-9912	187	71	3.68	3.68	NUM
easat-9912	187	72	0.61	0.61	NUM
easat-9912	187	73	attitude	attitude	NOUN
easat-9912	187	74	towards	towards	ADP
easat-9912	187	75	advertising	advertising	NOUN
easat-9912	187	76	1	1	NUM
easat-9912	187	77	years	year	NOUN
easat-9912	187	78	48	48	NUM
easat-9912	187	79	3.61	3.61	NUM
easat-9912	187	80	0.66	0.66	NUM
easat-9912	187	81	1.25	1.25	NUM
easat-9912	187	82	0.291	0.291	NUM
easat-9912	187	83	2	2	NUM
easat-9912	187	84	years	year	NOUN
easat-9912	187	85	56	56	NUM
easat-9912	187	86	3.63	3.63	NUM
easat-9912	187	87	0.65	0.65	NUM
easat-9912	187	88	3	3	NUM
easat-9912	187	89	years	year	NOUN
easat-9912	187	90	58	58	NUM
easat-9912	187	91	3.69	3.69	NUM
easat-9912	187	92	0.63	0.63	NUM
easat-9912	187	93	4	4	NUM
easat-9912	187	94	years	year	NOUN
easat-9912	187	95	62	62	NUM
easat-9912	187	96	3.71	3.71	NUM
easat-9912	187	97	0.62	0.62	NUM
easat-9912	187	98	5	5	NUM
easat-9912	187	99	years	year	NOUN
easat-9912	187	100	and	and	CCONJ
easat-9912	187	101	above	above	ADP
easat-9912	187	102	78	78	NUM
easat-9912	187	103	3.72	3.72	NUM
easat-9912	187	104	0.64	0.64	NUM
easat-9912	187	105	advertising	advertising	NOUN
easat-9912	187	106	creativity	creativity	NOUN
easat-9912	187	107	1	1	NUM
easat-9912	187	108	years	year	NOUN
easat-9912	187	109	48	48	NUM
easat-9912	187	110	3.73	3.73	NUM
easat-9912	187	111	0.61	0.61	NUM
easat-9912	187	112	1.38	1.38	NUM
easat-9912	187	113	0.241	0.241	NUM
easat-9912	187	114	2	2	NUM
easat-9912	187	115	years	year	NOUN
easat-9912	187	116	56	56	NUM
easat-9912	187	117	3.76	3.76	NUM
easat-9912	187	118	0.62	0.62	NUM
easat-9912	187	119	3	3	NUM
easat-9912	187	120	years	year	NOUN
easat-9912	187	121	58	58	NUM
easat-9912	187	122	3.81	3.81	NUM
easat-9912	187	123	0.59	0.59	NUM
easat-9912	187	124	4	4	NUM
easat-9912	187	125	years	year	NOUN
easat-9912	187	126	62	62	NUM
easat-9912	187	127	3.83	3.83	NUM
easat-9912	187	128	0.60	0.60	NUM
easat-9912	187	129	5	5	NUM
easat-9912	187	130	years	year	NOUN
easat-9912	187	131	and	and	CCONJ
easat-9912	187	132	above	above	ADP
easat-9912	187	133	78	78	NUM
easat-9912	187	134	3.79	3.79	NUM
easat-9912	187	135	0.61	0.61	NUM
easat-9912	187	136	note	note	NOUN
easat-9912	187	137	:	:	PUNCT
easat-9912	187	138	*	*	PUNCT
easat-9912	187	139	p>0.05	p>0.05	NOUN
easat-9912	187	140	.	.	PUNCT
easat-9912	188	1	the	the	DET
easat-9912	188	2	study	study	NOUN
easat-9912	188	3	examined	examine	VERB
easat-9912	188	4	students	student	NOUN
easat-9912	188	5	'	'	PART
easat-9912	188	6	purchase	purchase	NOUN
easat-9912	188	7	intentions	intention	NOUN
easat-9912	188	8	,	,	PUNCT
easat-9912	188	9	consumer	consumer	NOUN
easat-9912	188	10	behavior	behavior	NOUN
easat-9912	188	11	,	,	PUNCT
easat-9912	188	12	attitudes	attitude	NOUN
easat-9912	188	13	toward	toward	ADP
easat-9912	188	14	advertising	advertising	NOUN
easat-9912	188	15	,	,	PUNCT
easat-9912	188	16	and	and	CCONJ
easat-9912	188	17	perceptions	perception	NOUN
easat-9912	188	18	of	of	ADP
easat-9912	188	19	advertising	advertising	NOUN
easat-9912	188	20	creativity	creativity	NOUN
easat-9912	188	21	based	base	VERB
easat-9912	188	22	on	on	ADP
easat-9912	188	23	the	the	DET
easat-9912	188	24	amount	amount	NOUN
easat-9912	188	25	of	of	ADP
easat-9912	188	26	time	time	NOUN
easat-9912	188	27	they	they	PRON
easat-9912	188	28	spent	spend	VERB
easat-9912	188	29	doing	do	VERB
easat-9912	188	30	sports	sport	NOUN
easat-9912	188	31	.	.	PUNCT
easat-9912	189	1	purchase	purchase	NOUN
easat-9912	189	2	intention	intention	NOUN
easat-9912	189	3	scale	scale	NOUN
easat-9912	189	4	:	:	PUNCT
easat-9912	189	5	there	there	PRON
easat-9912	189	6	are	be	VERB
easat-9912	189	7	slight	slight	ADJ
easat-9912	189	8	differences	difference	NOUN
easat-9912	189	9	between	between	ADP
easat-9912	189	10	the	the	DET
easat-9912	189	11	average	average	NOUN
easat-9912	189	12	of	of	ADP
easat-9912	189	13	those	those	PRON
easat-9912	189	14	who	who	PRON
easat-9912	189	15	have	have	AUX
easat-9912	189	16	been	be	AUX
easat-9912	189	17	exercising	exercise	VERB
easat-9912	189	18	for	for	ADP
easat-9912	189	19	1	1	NUM
easat-9912	189	20	year	year	NOUN
easat-9912	189	21	(	(	PUNCT
easat-9912	189	22	x̄=3.66	x̄=3.66	NUM
easat-9912	189	23	)	)	PUNCT
easat-9912	189	24	and	and	CCONJ
easat-9912	189	25	those	those	PRON
easat-9912	189	26	who	who	PRON
easat-9912	189	27	have	have	AUX
easat-9912	189	28	been	be	AUX
easat-9912	189	29	exercising	exercise	VERB
easat-9912	189	30	for	for	ADP
easat-9912	189	31	4	4	NUM
easat-9912	189	32	years	year	NOUN
easat-9912	189	33	(	(	PUNCT
easat-9912	189	34	x̄=3.74	x̄=3.74	PROPN
easat-9912	189	35	)	)	PUNCT
easat-9912	189	36	.	.	PUNCT
easat-9912	190	1	however	however	ADV
easat-9912	190	2	,	,	PUNCT
easat-9912	190	3	since	since	SCONJ
easat-9912	190	4	f=1.12	f=1.12	NOUN
easat-9912	190	5	,	,	PUNCT
easat-9912	190	6	p=0.346	p=0.346	NUM
easat-9912	190	7	>	>	X
easat-9912	190	8	0.05	0.05	NUM
easat-9912	190	9	,	,	PUNCT
easat-9912	190	10	the	the	DET
easat-9912	190	11	difference	difference	NOUN
easat-9912	190	12	is	be	AUX
easat-9912	190	13	not	not	PART
easat-9912	190	14	significant	significant	ADJ
easat-9912	190	15	.	.	PUNCT
easat-9912	191	1	consumer	consumer	NOUN
easat-9912	191	2	behavior	behavior	NOUN
easat-9912	191	3	scale	scale	NOUN
easat-9912	191	4	:	:	PUNCT
easat-9912	191	5	the	the	DET
easat-9912	191	6	average	average	NOUN
easat-9912	191	7	for	for	ADP
easat-9912	191	8	those	those	PRON
easat-9912	191	9	who	who	PRON
easat-9912	191	10	have	have	AUX
easat-9912	191	11	been	be	AUX
easat-9912	191	12	exercising	exercise	VERB
easat-9912	191	13	for	for	ADP
easat-9912	191	14	1	1	NUM
easat-9912	191	15	year	year	NOUN
easat-9912	191	16	(	(	PUNCT
easat-9912	191	17	x̄=3.59	x̄=3.59	PROPN
easat-9912	191	18	)	)	PUNCT
easat-9912	191	19	appears	appear	VERB
easat-9912	191	20	to	to	PART
easat-9912	191	21	be	be	AUX
easat-9912	191	22	lower	low	ADJ
easat-9912	191	23	than	than	ADP
easat-9912	191	24	the	the	DET
easat-9912	191	25	average	average	NOUN
easat-9912	191	26	for	for	ADP
easat-9912	191	27	those	those	PRON
easat-9912	191	28	who	who	PRON
easat-9912	191	29	have	have	AUX
easat-9912	191	30	been	be	AUX
easat-9912	191	31	exercising	exercise	VERB
easat-9912	191	32	for	for	ADP
easat-9912	191	33	5	5	NUM
easat-9912	191	34	years	year	NOUN
easat-9912	191	35	or	or	CCONJ
easat-9912	191	36	more	more	ADJ
easat-9912	191	37	(	(	PUNCT
easat-9912	191	38	x̄=3.68	x̄=3.68	PROPN
easat-9912	191	39	)	)	PUNCT
easat-9912	191	40	.	.	PUNCT
easat-9912	192	1	however	however	ADV
easat-9912	192	2	,	,	PUNCT
easat-9912	192	3	f=0.98	f=0.98	ADV
easat-9912	192	4	,	,	PUNCT
easat-9912	192	5	p=0.418	p=0.418	X
easat-9912	192	6	>	>	X
easat-9912	192	7	0.05	0.05	NUM
easat-9912	192	8	indicates	indicate	VERB
easat-9912	192	9	that	that	SCONJ
easat-9912	192	10	the	the	DET
easat-9912	192	11	difference	difference	NOUN
easat-9912	192	12	is	be	AUX
easat-9912	192	13	not	not	PART
easat-9912	192	14	significant	significant	ADJ
easat-9912	192	15	.	.	PUNCT
easat-9912	193	1	571	571	NUM
easat-9912	193	2	edelweiss	edelweiss	PROPN
easat-9912	193	3	applied	apply	VERB
easat-9912	193	4	science	science	NOUN
easat-9912	193	5	and	and	CCONJ
easat-9912	193	6	technology	technology	NOUN
easat-9912	193	7	issn	issn	PROPN
easat-9912	193	8	:	:	PUNCT
easat-9912	193	9	2576	2576	NUM
easat-9912	193	10	-	-	SYM
easat-9912	193	11	8484	8484	NUM
easat-9912	193	12	vol	vol	NOUN
easat-9912	193	13	.	.	PROPN
easat-9912	194	1	9	9	NUM
easat-9912	194	2	,	,	PUNCT
easat-9912	194	3	no	no	INTJ
easat-9912	194	4	.	.	NOUN
easat-9912	194	5	9	9	NUM
easat-9912	194	6	:	:	SYM
easat-9912	194	7	561	561	NUM
easat-9912	194	8	-	-	SYM
easat-9912	194	9	575	575	NUM
easat-9912	194	10	,	,	PUNCT
easat-9912	194	11	2025	2025	NUM
easat-9912	194	12	doi	doi	NOUN
easat-9912	194	13	:	:	PUNCT
easat-9912	194	14	10.55214/2576	10.55214/2576	NUM
easat-9912	194	15	-	-	SYM
easat-9912	194	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	194	17	©	©	PROPN
easat-9912	194	18	2025	2025	NUM
easat-9912	194	19	by	by	ADP
easat-9912	194	20	the	the	DET
easat-9912	194	21	authors	author	NOUN
easat-9912	194	22	;	;	PUNCT
easat-9912	194	23	licensee	licensee	PROPN
easat-9912	194	24	learning	learn	VERB
easat-9912	194	25	gate	gate	NOUN
easat-9912	194	26	attitude	attitude	NOUN
easat-9912	194	27	toward	toward	ADP
easat-9912	194	28	advertising	advertising	NOUN
easat-9912	194	29	scale	scale	NOUN
easat-9912	194	30	:	:	PUNCT
easat-9912	194	31	the	the	DET
easat-9912	194	32	average	average	ADJ
easat-9912	194	33	score	score	NOUN
easat-9912	194	34	for	for	ADP
easat-9912	194	35	those	those	PRON
easat-9912	194	36	who	who	PRON
easat-9912	194	37	have	have	AUX
easat-9912	194	38	been	be	AUX
easat-9912	194	39	exercising	exercise	VERB
easat-9912	194	40	for	for	ADP
easat-9912	194	41	1	1	NUM
easat-9912	194	42	year	year	NOUN
easat-9912	194	43	(	(	PUNCT
easat-9912	194	44	x̄=3.61	x̄=3.61	NOUN
easat-9912	194	45	)	)	PUNCT
easat-9912	194	46	was	be	AUX
easat-9912	194	47	lower	low	ADJ
easat-9912	194	48	than	than	ADP
easat-9912	194	49	that	that	PRON
easat-9912	194	50	for	for	ADP
easat-9912	194	51	those	those	PRON
easat-9912	194	52	who	who	PRON
easat-9912	194	53	have	have	AUX
easat-9912	194	54	been	be	AUX
easat-9912	194	55	exercising	exercise	VERB
easat-9912	194	56	for	for	ADP
easat-9912	194	57	5	5	NUM
easat-9912	194	58	years	year	NOUN
easat-9912	194	59	or	or	CCONJ
easat-9912	194	60	more	more	ADJ
easat-9912	194	61	(	(	PUNCT
easat-9912	194	62	x̄=3.72	x̄=3.72	PROPN
easat-9912	194	63	)	)	PUNCT
easat-9912	194	64	.	.	PUNCT
easat-9912	195	1	however	however	ADV
easat-9912	195	2	,	,	PUNCT
easat-9912	195	3	with	with	ADP
easat-9912	195	4	f=1.25	f=1.25	NOUN
easat-9912	195	5	,	,	PUNCT
easat-9912	195	6	p=0.291	p=0.291	ADJ
easat-9912	195	7	>	>	X
easat-9912	195	8	0.05	0.05	NUM
easat-9912	195	9	,	,	PUNCT
easat-9912	195	10	this	this	DET
easat-9912	195	11	difference	difference	NOUN
easat-9912	195	12	is	be	AUX
easat-9912	195	13	not	not	PART
easat-9912	195	14	statistically	statistically	ADV
easat-9912	195	15	significant	significant	ADJ
easat-9912	195	16	.	.	PUNCT
easat-9912	196	1	advertising	advertising	NOUN
easat-9912	196	2	creativity	creativity	NOUN
easat-9912	196	3	scale	scale	NOUN
easat-9912	196	4	:	:	PUNCT
easat-9912	196	5	although	although	SCONJ
easat-9912	196	6	the	the	DET
easat-9912	196	7	average	average	ADJ
easat-9912	196	8	score	score	NOUN
easat-9912	196	9	for	for	ADP
easat-9912	196	10	those	those	PRON
easat-9912	196	11	who	who	PRON
easat-9912	196	12	have	have	AUX
easat-9912	196	13	been	be	AUX
easat-9912	196	14	exercising	exercise	VERB
easat-9912	196	15	for	for	ADP
easat-9912	196	16	1	1	NUM
easat-9912	196	17	year	year	NOUN
easat-9912	196	18	(	(	PUNCT
easat-9912	196	19	x̄=3.73	x̄=3.73	PROPN
easat-9912	196	20	)	)	PUNCT
easat-9912	196	21	is	be	AUX
easat-9912	196	22	slightly	slightly	ADV
easat-9912	196	23	lower	low	ADJ
easat-9912	196	24	than	than	ADP
easat-9912	196	25	the	the	DET
easat-9912	196	26	average	average	ADJ
easat-9912	196	27	score	score	NOUN
easat-9912	196	28	for	for	ADP
easat-9912	196	29	those	those	PRON
easat-9912	196	30	who	who	PRON
easat-9912	196	31	have	have	AUX
easat-9912	196	32	been	be	AUX
easat-9912	196	33	exercising	exercise	VERB
easat-9912	196	34	for	for	ADP
easat-9912	196	35	4	4	NUM
easat-9912	196	36	years	year	NOUN
easat-9912	196	37	(	(	PUNCT
easat-9912	196	38	x̄=3.83	x̄=3.83	PROPN
easat-9912	196	39	)	)	PUNCT
easat-9912	196	40	,	,	PUNCT
easat-9912	196	41	no	no	DET
easat-9912	196	42	significant	significant	ADJ
easat-9912	196	43	difference	difference	NOUN
easat-9912	196	44	was	be	AUX
easat-9912	196	45	observed	observe	VERB
easat-9912	196	46	with	with	ADP
easat-9912	196	47	f=1.38	f=1.38	NOUN
easat-9912	196	48	,	,	PUNCT
easat-9912	196	49	p=0.241	p=0.241	NOUN
easat-9912	196	50	>	>	X
easat-9912	196	51	0.05	0.05	NUM
easat-9912	196	52	.	.	PUNCT
easat-9912	197	1	7	7	NUM
easat-9912	197	2	.	.	X
easat-9912	197	3	discussion	discussion	NOUN
easat-9912	197	4	and	and	CCONJ
easat-9912	197	5	conclusion	conclusion	NOUN
easat-9912	197	6	this	this	DET
easat-9912	197	7	study	study	NOUN
easat-9912	197	8	examined	examine	VERB
easat-9912	197	9	university	university	NOUN
easat-9912	197	10	students	student	NOUN
easat-9912	197	11	'	'	PART
easat-9912	197	12	intentions	intention	NOUN
easat-9912	197	13	to	to	PART
easat-9912	197	14	purchase	purchase	VERB
easat-9912	197	15	sports	sport	NOUN
easat-9912	197	16	products	product	NOUN
easat-9912	197	17	,	,	PUNCT
easat-9912	197	18	their	their	PRON
easat-9912	197	19	purchasing	purchase	VERB
easat-9912	197	20	behavior	behavior	NOUN
easat-9912	197	21	,	,	PUNCT
easat-9912	197	22	their	their	PRON
easat-9912	197	23	attitudes	attitude	NOUN
easat-9912	197	24	toward	toward	ADP
easat-9912	197	25	advertising	advertising	NOUN
easat-9912	197	26	,	,	PUNCT
easat-9912	197	27	and	and	CCONJ
easat-9912	197	28	their	their	PRON
easat-9912	197	29	perceptions	perception	NOUN
easat-9912	197	30	of	of	ADP
easat-9912	197	31	the	the	DET
easat-9912	197	32	creativity	creativity	NOUN
easat-9912	197	33	of	of	ADP
easat-9912	197	34	social	social	ADJ
easat-9912	197	35	media	medium	NOUN
easat-9912	197	36	advertisements	advertisement	NOUN
easat-9912	197	37	.	.	PUNCT
easat-9912	198	1	the	the	DET
easat-9912	198	2	findings	finding	NOUN
easat-9912	198	3	are	be	AUX
easat-9912	198	4	consistent	consistent	ADJ
easat-9912	198	5	with	with	ADP
easat-9912	198	6	the	the	DET
easat-9912	198	7	growing	grow	VERB
easat-9912	198	8	interest	interest	NOUN
easat-9912	198	9	in	in	ADP
easat-9912	198	10	understanding	understand	VERB
easat-9912	198	11	consumer	consumer	NOUN
easat-9912	198	12	behavior	behavior	NOUN
easat-9912	198	13	in	in	ADP
easat-9912	198	14	the	the	DET
easat-9912	198	15	sports	sport	NOUN
easat-9912	198	16	science	science	NOUN
easat-9912	198	17	literature	literature	NOUN
easat-9912	198	18	[	[	X
easat-9912	198	19	6	6	NUM
easat-9912	198	20	,	,	PUNCT
easat-9912	198	21	16	16	NUM
easat-9912	198	22	]	]	PUNCT
easat-9912	198	23	.	.	PUNCT
easat-9912	199	1	it	it	PRON
easat-9912	199	2	was	be	AUX
easat-9912	199	3	observed	observe	VERB
easat-9912	199	4	that	that	SCONJ
easat-9912	199	5	participants	participant	NOUN
easat-9912	199	6	generally	generally	ADV
easat-9912	199	7	had	have	AUX
easat-9912	199	8	moderate	moderate	ADJ
easat-9912	199	9	to	to	PART
easat-9912	199	10	high	high	ADJ
easat-9912	199	11	purchase	purchase	NOUN
easat-9912	199	12	intentions	intention	NOUN
easat-9912	199	13	toward	toward	ADP
easat-9912	199	14	sports	sport	NOUN
easat-9912	199	15	products	product	NOUN
easat-9912	199	16	and	and	CCONJ
easat-9912	199	17	attitudes	attitude	NOUN
easat-9912	199	18	toward	toward	ADP
easat-9912	199	19	advertisements	advertisement	NOUN
easat-9912	199	20	,	,	PUNCT
easat-9912	199	21	while	while	SCONJ
easat-9912	199	22	perceiving	perceive	VERB
easat-9912	199	23	the	the	DET
easat-9912	199	24	creativity	creativity	NOUN
easat-9912	199	25	of	of	ADP
easat-9912	199	26	social	social	ADJ
easat-9912	199	27	media	medium	NOUN
easat-9912	199	28	advertisements	advertisement	NOUN
easat-9912	199	29	at	at	ADP
easat-9912	199	30	a	a	DET
easat-9912	199	31	high	high	ADJ
easat-9912	199	32	level	level	NOUN
easat-9912	199	33	.	.	PUNCT
easat-9912	200	1	this	this	DET
easat-9912	200	2	result	result	NOUN
easat-9912	200	3	indicates	indicate	VERB
easat-9912	200	4	that	that	SCONJ
easat-9912	200	5	social	social	ADJ
easat-9912	200	6	media	medium	NOUN
easat-9912	200	7	has	have	AUX
easat-9912	200	8	become	become	VERB
easat-9912	200	9	an	an	DET
easat-9912	200	10	important	important	ADJ
easat-9912	200	11	channel	channel	NOUN
easat-9912	200	12	of	of	ADP
easat-9912	200	13	interaction	interaction	NOUN
easat-9912	200	14	in	in	ADP
easat-9912	200	15	the	the	DET
easat-9912	200	16	sports	sport	NOUN
easat-9912	200	17	products	product	NOUN
easat-9912	200	18	market	market	NOUN
easat-9912	200	19	and	and	CCONJ
easat-9912	200	20	that	that	SCONJ
easat-9912	200	21	advertising	advertising	NOUN
easat-9912	200	22	creativity	creativity	NOUN
easat-9912	200	23	directly	directly	ADV
easat-9912	200	24	influences	influence	VERB
easat-9912	200	25	consumer	consumer	NOUN
easat-9912	200	26	perception	perception	NOUN
easat-9912	200	27	[	[	X
easat-9912	200	28	17	17	NUM
easat-9912	200	29	,	,	PUNCT
easat-9912	200	30	18	18	NUM
easat-9912	200	31	]	]	PUNCT
easat-9912	200	32	.	.	PUNCT
easat-9912	201	1	in	in	ADP
easat-9912	201	2	terms	term	NOUN
easat-9912	201	3	of	of	ADP
easat-9912	201	4	gender	gender	NOUN
easat-9912	201	5	,	,	PUNCT
easat-9912	201	6	female	female	ADJ
easat-9912	201	7	students	student	NOUN
easat-9912	201	8	'	'	PART
easat-9912	201	9	consumer	consumer	NOUN
easat-9912	201	10	behavior	behavior	NOUN
easat-9912	201	11	scores	score	NOUN
easat-9912	201	12	were	be	AUX
easat-9912	201	13	found	find	VERB
easat-9912	201	14	to	to	PART
easat-9912	201	15	be	be	AUX
easat-9912	201	16	significantly	significantly	ADV
easat-9912	201	17	higher	high	ADJ
easat-9912	201	18	than	than	ADP
easat-9912	201	19	those	those	PRON
easat-9912	201	20	of	of	ADP
easat-9912	201	21	male	male	ADJ
easat-9912	201	22	students	student	NOUN
easat-9912	201	23	.	.	PUNCT
easat-9912	202	1	this	this	DET
easat-9912	202	2	finding	finding	NOUN
easat-9912	202	3	reveals	reveal	VERB
easat-9912	202	4	that	that	SCONJ
easat-9912	202	5	female	female	ADJ
easat-9912	202	6	consumers	consumer	NOUN
easat-9912	202	7	exhibit	exhibit	VERB
easat-9912	202	8	more	more	ADV
easat-9912	202	9	conscious	conscious	ADJ
easat-9912	202	10	or	or	CCONJ
easat-9912	202	11	planned	plan	VERB
easat-9912	202	12	behavior	behavior	NOUN
easat-9912	202	13	in	in	ADP
easat-9912	202	14	the	the	DET
easat-9912	202	15	context	context	NOUN
easat-9912	202	16	of	of	ADP
easat-9912	202	17	sports	sport	NOUN
easat-9912	202	18	products	product	NOUN
easat-9912	202	19	.	.	PUNCT
easat-9912	203	1	similarly	similarly	ADV
easat-9912	203	2	,	,	PUNCT
easat-9912	203	3	the	the	DET
easat-9912	203	4	literature	literature	NOUN
easat-9912	203	5	indicates	indicate	VERB
easat-9912	203	6	that	that	SCONJ
easat-9912	203	7	women	woman	NOUN
easat-9912	203	8	are	be	AUX
easat-9912	203	9	more	more	ADV
easat-9912	203	10	sensitive	sensitive	ADJ
easat-9912	203	11	to	to	ADP
easat-9912	203	12	brand	brand	NOUN
easat-9912	203	13	,	,	PUNCT
easat-9912	203	14	quality	quality	NOUN
easat-9912	203	15	,	,	PUNCT
easat-9912	203	16	and	and	CCONJ
easat-9912	203	17	advertising	advertising	NOUN
easat-9912	203	18	during	during	ADP
easat-9912	203	19	shopping	shop	VERB
easat-9912	203	20	[	[	X
easat-9912	203	21	19	19	NUM
easat-9912	203	22	,	,	PUNCT
easat-9912	203	23	20	20	NUM
easat-9912	203	24	]	]	PUNCT
easat-9912	203	25	.	.	PUNCT
easat-9912	204	1	in	in	ADP
easat-9912	204	2	male	male	ADJ
easat-9912	204	3	students	student	NOUN
easat-9912	204	4	,	,	PUNCT
easat-9912	204	5	the	the	DET
easat-9912	204	6	relatively	relatively	ADV
easat-9912	204	7	low	low	ADJ
easat-9912	204	8	purchase	purchase	NOUN
easat-9912	204	9	intention	intention	NOUN
easat-9912	204	10	and	and	CCONJ
easat-9912	204	11	advertising	advertising	NOUN
easat-9912	204	12	attitude	attitude	NOUN
easat-9912	204	13	scores	score	NOUN
easat-9912	204	14	suggest	suggest	VERB
easat-9912	204	15	that	that	SCONJ
easat-9912	204	16	brand	brand	NOUN
easat-9912	204	17	loyalty	loyalty	NOUN
easat-9912	204	18	or	or	CCONJ
easat-9912	204	19	trust	trust	NOUN
easat-9912	204	20	in	in	ADP
easat-9912	204	21	advertising	advertising	NOUN
easat-9912	204	22	may	may	AUX
easat-9912	204	23	be	be	AUX
easat-9912	204	24	weaker	weak	ADJ
easat-9912	204	25	in	in	ADP
easat-9912	204	26	this	this	DET
easat-9912	204	27	group	group	NOUN
easat-9912	204	28	.	.	PUNCT
easat-9912	205	1	no	no	DET
easat-9912	205	2	significant	significant	ADJ
easat-9912	205	3	differences	difference	NOUN
easat-9912	205	4	were	be	AUX
easat-9912	205	5	found	find	VERB
easat-9912	205	6	in	in	ADP
easat-9912	205	7	the	the	DET
easat-9912	205	8	analyses	analysis	NOUN
easat-9912	205	9	conducted	conduct	VERB
easat-9912	205	10	in	in	ADP
easat-9912	205	11	terms	term	NOUN
easat-9912	205	12	of	of	ADP
easat-9912	205	13	income	income	NOUN
easat-9912	205	14	level	level	NOUN
easat-9912	205	15	.	.	PUNCT
easat-9912	206	1	however	however	ADV
easat-9912	206	2	,	,	PUNCT
easat-9912	206	3	as	as	ADP
easat-9912	206	4	income	income	NOUN
easat-9912	206	5	increases	increase	NOUN
easat-9912	206	6	,	,	PUNCT
easat-9912	206	7	there	there	PRON
easat-9912	206	8	is	be	VERB
easat-9912	206	9	a	a	DET
easat-9912	206	10	slight	slight	ADJ
easat-9912	206	11	upward	upward	ADJ
easat-9912	206	12	trend	trend	NOUN
easat-9912	206	13	in	in	ADP
easat-9912	206	14	average	average	ADJ
easat-9912	206	15	scores	score	NOUN
easat-9912	206	16	.	.	PUNCT
easat-9912	207	1	this	this	PRON
easat-9912	207	2	suggests	suggest	VERB
easat-9912	207	3	that	that	SCONJ
easat-9912	207	4	income	income	NOUN
easat-9912	207	5	level	level	NOUN
easat-9912	207	6	is	be	AUX
easat-9912	207	7	not	not	PART
easat-9912	207	8	a	a	DET
easat-9912	207	9	factor	factor	NOUN
easat-9912	207	10	that	that	PRON
easat-9912	207	11	completely	completely	ADV
easat-9912	207	12	determines	determine	VERB
easat-9912	207	13	the	the	DET
easat-9912	207	14	consumption	consumption	NOUN
easat-9912	207	15	of	of	ADP
easat-9912	207	16	sports	sport	NOUN
easat-9912	207	17	products	product	NOUN
easat-9912	207	18	,	,	PUNCT
easat-9912	207	19	but	but	CCONJ
easat-9912	207	20	may	may	AUX
easat-9912	207	21	have	have	VERB
easat-9912	207	22	an	an	DET
easat-9912	207	23	indirect	indirect	ADJ
easat-9912	207	24	effect	effect	NOUN
easat-9912	207	25	in	in	ADP
easat-9912	207	26	terms	term	NOUN
easat-9912	207	27	of	of	ADP
easat-9912	207	28	accessibility	accessibility	NOUN
easat-9912	207	29	and	and	CCONJ
easat-9912	207	30	product	product	NOUN
easat-9912	207	31	preferences	preference	NOUN
easat-9912	207	32	.	.	PUNCT
easat-9912	208	1	similarly	similarly	ADV
easat-9912	208	2	,	,	PUNCT
easat-9912	208	3	schiffman	schiffman	NOUN
easat-9912	208	4	and	and	CCONJ
easat-9912	208	5	kanuk	kanuk	NOUN
easat-9912	209	1	[	[	X
easat-9912	209	2	21	21	NUM
easat-9912	209	3	]	]	PUNCT
easat-9912	209	4	note	note	NOUN
easat-9912	209	5	that	that	SCONJ
easat-9912	209	6	consumer	consumer	NOUN
easat-9912	209	7	behavior	behavior	NOUN
easat-9912	209	8	can	can	AUX
easat-9912	209	9	not	not	PART
easat-9912	209	10	be	be	AUX
easat-9912	209	11	explained	explain	VERB
easat-9912	209	12	solely	solely	ADV
easat-9912	209	13	by	by	ADP
easat-9912	209	14	economic	economic	ADJ
easat-9912	209	15	factors	factor	NOUN
easat-9912	209	16	,	,	PUNCT
easat-9912	209	17	as	as	SCONJ
easat-9912	209	18	social	social	ADJ
easat-9912	209	19	,	,	PUNCT
easat-9912	209	20	psychological	psychological	ADJ
easat-9912	209	21	,	,	PUNCT
easat-9912	209	22	and	and	CCONJ
easat-9912	209	23	cultural	cultural	ADJ
easat-9912	209	24	variables	variable	NOUN
easat-9912	209	25	also	also	ADV
easat-9912	209	26	have	have	VERB
easat-9912	209	27	a	a	DET
easat-9912	209	28	strong	strong	ADJ
easat-9912	209	29	influence	influence	NOUN
easat-9912	210	1	[	[	X
easat-9912	210	2	21	21	NUM
easat-9912	210	3	]	]	PUNCT
easat-9912	210	4	.	.	PUNCT
easat-9912	211	1	no	no	DET
easat-9912	211	2	significant	significant	ADJ
easat-9912	211	3	differences	difference	NOUN
easat-9912	211	4	were	be	AUX
easat-9912	211	5	found	find	VERB
easat-9912	211	6	in	in	ADP
easat-9912	211	7	terms	term	NOUN
easat-9912	211	8	of	of	ADP
easat-9912	211	9	educational	educational	ADJ
easat-9912	211	10	level	level	NOUN
easat-9912	211	11	(	(	PUNCT
easat-9912	211	12	undergraduate	undergraduate	NOUN
easat-9912	211	13	and	and	CCONJ
easat-9912	211	14	graduate	graduate	NOUN
easat-9912	211	15	)	)	PUNCT
easat-9912	211	16	.	.	PUNCT
easat-9912	212	1	however	however	ADV
easat-9912	212	2	,	,	PUNCT
easat-9912	212	3	it	it	PRON
easat-9912	212	4	is	be	AUX
easat-9912	212	5	noteworthy	noteworthy	ADJ
easat-9912	212	6	that	that	SCONJ
easat-9912	212	7	graduate	graduate	ADJ
easat-9912	212	8	students	student	NOUN
easat-9912	212	9	'	'	PART
easat-9912	212	10	average	average	ADJ
easat-9912	212	11	scores	score	NOUN
easat-9912	212	12	on	on	ADP
easat-9912	212	13	all	all	DET
easat-9912	212	14	scales	scale	NOUN
easat-9912	212	15	were	be	AUX
easat-9912	212	16	slightly	slightly	ADV
easat-9912	212	17	higher	high	ADJ
easat-9912	212	18	than	than	ADP
easat-9912	212	19	those	those	PRON
easat-9912	212	20	of	of	ADP
easat-9912	212	21	undergraduate	undergraduate	ADJ
easat-9912	212	22	students	student	NOUN
easat-9912	212	23	.	.	PUNCT
easat-9912	213	1	the	the	DET
easat-9912	213	2	literature	literature	NOUN
easat-9912	213	3	emphasizes	emphasize	VERB
easat-9912	213	4	that	that	SCONJ
easat-9912	213	5	as	as	ADP
easat-9912	213	6	educational	educational	ADJ
easat-9912	213	7	level	level	NOUN
easat-9912	213	8	increases	increase	NOUN
easat-9912	213	9	,	,	PUNCT
easat-9912	213	10	consumers	consumer	NOUN
easat-9912	213	11	'	'	PART
easat-9912	213	12	critical	critical	ADJ
easat-9912	213	13	perspective	perspective	NOUN
easat-9912	213	14	toward	toward	ADP
easat-9912	213	15	advertisements	advertisement	NOUN
easat-9912	213	16	strengthens	strengthen	VERB
easat-9912	213	17	and	and	CCONJ
easat-9912	213	18	their	their	PRON
easat-9912	213	19	purchasing	purchase	VERB
easat-9912	213	20	decisions	decision	NOUN
easat-9912	213	21	become	become	VERB
easat-9912	213	22	more	more	ADV
easat-9912	213	23	rational	rational	ADJ
easat-9912	213	24	[	[	X
easat-9912	213	25	22	22	NUM
easat-9912	213	26	,	,	PUNCT
easat-9912	213	27	23	23	NUM
easat-9912	213	28	]	]	PUNCT
easat-9912	213	29	.	.	PUNCT
easat-9912	214	1	therefore	therefore	ADV
easat-9912	214	2	,	,	PUNCT
easat-9912	214	3	this	this	DET
easat-9912	214	4	result	result	NOUN
easat-9912	214	5	may	may	AUX
easat-9912	214	6	stem	stem	VERB
easat-9912	214	7	from	from	ADP
easat-9912	214	8	the	the	DET
easat-9912	214	9	homogeneous	homogeneous	ADJ
easat-9912	214	10	nature	nature	NOUN
easat-9912	214	11	of	of	ADP
easat-9912	214	12	the	the	DET
easat-9912	214	13	research	research	NOUN
easat-9912	214	14	group	group	NOUN
easat-9912	214	15	,	,	PUNCT
easat-9912	214	16	or	or	CCONJ
easat-9912	214	17	it	it	PRON
easat-9912	214	18	may	may	AUX
easat-9912	214	19	be	be	AUX
easat-9912	214	20	related	relate	VERB
easat-9912	214	21	to	to	ADP
easat-9912	214	22	the	the	DET
easat-9912	214	23	fact	fact	NOUN
easat-9912	214	24	that	that	SCONJ
easat-9912	214	25	students	student	NOUN
easat-9912	214	26	studying	study	VERB
easat-9912	214	27	sports	sport	NOUN
easat-9912	214	28	generally	generally	ADV
easat-9912	214	29	have	have	AUX
easat-9912	214	30	similar	similar	ADJ
easat-9912	214	31	consumption	consumption	NOUN
easat-9912	214	32	habits	habit	NOUN
easat-9912	214	33	.	.	PUNCT
easat-9912	215	1	similarly	similarly	ADV
easat-9912	215	2	,	,	PUNCT
easat-9912	215	3	the	the	DET
easat-9912	215	4	lack	lack	NOUN
easat-9912	215	5	of	of	ADP
easat-9912	215	6	significant	significant	ADJ
easat-9912	215	7	differences	difference	NOUN
easat-9912	215	8	between	between	ADP
easat-9912	215	9	departments	department	NOUN
easat-9912	215	10	(	(	PUNCT
easat-9912	215	11	physical	physical	ADJ
easat-9912	215	12	education	education	NOUN
easat-9912	215	13	and	and	CCONJ
easat-9912	215	14	sports	sport	NOUN
easat-9912	215	15	teaching	teaching	NOUN
easat-9912	215	16	,	,	PUNCT
easat-9912	215	17	sports	sport	NOUN
easat-9912	215	18	management	management	NOUN
easat-9912	215	19	,	,	PUNCT
easat-9912	215	20	coaching	coaching	NOUN
easat-9912	215	21	education	education	NOUN
easat-9912	215	22	,	,	PUNCT
easat-9912	215	23	recreation	recreation	NOUN
easat-9912	215	24	)	)	PUNCT
easat-9912	215	25	can	can	AUX
easat-9912	215	26	also	also	ADV
easat-9912	215	27	be	be	AUX
easat-9912	215	28	evaluated	evaluate	VERB
easat-9912	215	29	in	in	ADP
easat-9912	215	30	the	the	DET
easat-9912	215	31	same	same	ADJ
easat-9912	215	32	way	way	NOUN
easat-9912	215	33	.	.	PUNCT
easat-9912	216	1	the	the	DET
easat-9912	216	2	similar	similar	ADJ
easat-9912	216	3	trends	trend	NOUN
easat-9912	216	4	in	in	ADP
easat-9912	216	5	the	the	DET
easat-9912	216	6	interest	interest	NOUN
easat-9912	216	7	of	of	ADP
easat-9912	216	8	students	student	NOUN
easat-9912	216	9	studying	study	VERB
easat-9912	216	10	sports	sport	NOUN
easat-9912	216	11	in	in	ADP
easat-9912	216	12	sports	sport	NOUN
easat-9912	216	13	products	product	NOUN
easat-9912	216	14	and	and	CCONJ
easat-9912	216	15	their	their	PRON
easat-9912	216	16	attitudes	attitude	NOUN
easat-9912	216	17	toward	toward	ADP
easat-9912	216	18	advertisements	advertisement	NOUN
easat-9912	216	19	can	can	AUX
easat-9912	216	20	be	be	AUX
easat-9912	216	21	explained	explain	VERB
easat-9912	216	22	by	by	ADP
easat-9912	216	23	a	a	DET
easat-9912	216	24	common	common	ADJ
easat-9912	216	25	area	area	NOUN
easat-9912	216	26	of	of	ADP
easat-9912	216	27	interest	interest	NOUN
easat-9912	216	28	and	and	CCONJ
easat-9912	216	29	professional	professional	ADJ
easat-9912	216	30	identity	identity	NOUN
easat-9912	216	31	.	.	PUNCT
easat-9912	217	1	this	this	DET
easat-9912	217	2	situation	situation	NOUN
easat-9912	217	3	suggests	suggest	VERB
easat-9912	217	4	that	that	SCONJ
easat-9912	217	5	a	a	DET
easat-9912	217	6	common	common	ADJ
easat-9912	217	7	culture	culture	NOUN
easat-9912	217	8	is	be	AUX
easat-9912	217	9	effective	effective	ADJ
easat-9912	217	10	in	in	ADP
easat-9912	217	11	the	the	DET
easat-9912	217	12	perceptions	perception	NOUN
easat-9912	217	13	and	and	CCONJ
easat-9912	217	14	behaviors	behavior	NOUN
easat-9912	217	15	of	of	ADP
easat-9912	217	16	individuals	individual	NOUN
easat-9912	217	17	studying	study	VERB
easat-9912	217	18	sports	sport	NOUN
easat-9912	217	19	sciences	science	NOUN
easat-9912	217	20	toward	toward	ADP
easat-9912	217	21	products	product	NOUN
easat-9912	217	22	[	[	X
easat-9912	217	23	24	24	NUM
easat-9912	217	24	]	]	PUNCT
easat-9912	217	25	.	.	PUNCT
easat-9912	218	1	the	the	DET
easat-9912	218	2	findings	finding	NOUN
easat-9912	218	3	related	relate	VERB
easat-9912	218	4	to	to	ADP
easat-9912	218	5	the	the	DET
easat-9912	218	6	variable	variable	NOUN
easat-9912	218	7	of	of	ADP
easat-9912	218	8	exercise	exercise	NOUN
easat-9912	218	9	duration	duration	NOUN
easat-9912	218	10	are	be	AUX
easat-9912	218	11	interesting	interesting	ADJ
easat-9912	218	12	.	.	PUNCT
easat-9912	219	1	as	as	SCONJ
easat-9912	219	2	students	student	NOUN
easat-9912	219	3	'	'	PART
easat-9912	219	4	exercise	exercise	NOUN
easat-9912	219	5	duration	duration	NOUN
easat-9912	219	6	increased	increase	VERB
easat-9912	219	7	,	,	PUNCT
easat-9912	219	8	a	a	DET
easat-9912	219	9	slight	slight	ADJ
easat-9912	219	10	increase	increase	NOUN
easat-9912	219	11	was	be	AUX
easat-9912	219	12	observed	observe	VERB
easat-9912	219	13	in	in	ADP
easat-9912	219	14	their	their	PRON
easat-9912	219	15	advertising	advertising	NOUN
easat-9912	219	16	creativity	creativity	NOUN
easat-9912	219	17	and	and	CCONJ
easat-9912	219	18	attitude	attitude	NOUN
easat-9912	219	19	toward	toward	ADP
easat-9912	219	20	advertising	advertising	NOUN
easat-9912	219	21	scores	score	NOUN
easat-9912	219	22	.	.	PUNCT
easat-9912	220	1	this	this	PRON
easat-9912	220	2	can	can	AUX
easat-9912	220	3	be	be	AUX
easat-9912	220	4	explained	explain	VERB
easat-9912	220	5	by	by	ADP
easat-9912	220	6	the	the	DET
easat-9912	220	7	fact	fact	NOUN
easat-9912	220	8	that	that	SCONJ
easat-9912	220	9	individuals	individual	NOUN
easat-9912	220	10	who	who	PRON
easat-9912	220	11	exercise	exercise	VERB
easat-9912	220	12	for	for	ADP
easat-9912	220	13	long	long	ADJ
easat-9912	220	14	periods	period	NOUN
easat-9912	220	15	of	of	ADP
easat-9912	220	16	time	time	NOUN
easat-9912	220	17	encounter	encounter	NOUN
easat-9912	220	18	brands	brand	NOUN
easat-9912	220	19	more	more	ADV
easat-9912	220	20	frequently	frequently	ADV
easat-9912	220	21	,	,	PUNCT
easat-9912	220	22	experience	experience	VERB
easat-9912	220	23	more	more	ADJ
easat-9912	220	24	advertisements	advertisement	NOUN
easat-9912	220	25	,	,	PUNCT
easat-9912	220	26	and	and	CCONJ
easat-9912	220	27	evaluate	evaluate	VERB
easat-9912	220	28	advertising	advertising	NOUN
easat-9912	220	29	creativity	creativity	NOUN
easat-9912	220	30	better	well	ADV
easat-9912	220	31	.	.	PUNCT
easat-9912	221	1	the	the	DET
easat-9912	221	2	literature	literature	NOUN
easat-9912	221	3	indicates	indicate	VERB
easat-9912	221	4	that	that	SCONJ
easat-9912	221	5	long	long	ADJ
easat-9912	221	6	-	-	PUNCT
easat-9912	221	7	term	term	NOUN
easat-9912	221	8	engagement	engagement	NOUN
easat-9912	221	9	in	in	ADP
easat-9912	221	10	sports	sport	NOUN
easat-9912	221	11	may	may	AUX
easat-9912	221	12	increase	increase	VERB
easat-9912	221	13	brand	brand	NOUN
easat-9912	221	14	loyalty	loyalty	NOUN
easat-9912	221	15	and	and	CCONJ
easat-9912	221	16	attention	attention	NOUN
easat-9912	221	17	to	to	ADP
easat-9912	221	18	advertisements	advertisement	NOUN
easat-9912	221	19	as	as	ADP
easat-9912	221	20	a	a	DET
easat-9912	221	21	consumer	consumer	NOUN
easat-9912	221	22	[	[	X
easat-9912	221	23	25	25	NUM
easat-9912	221	24	,	,	PUNCT
easat-9912	221	25	26	26	NUM
easat-9912	221	26	]	]	PUNCT
easat-9912	221	27	.	.	PUNCT
easat-9912	222	1	however	however	ADV
easat-9912	222	2	,	,	PUNCT
easat-9912	222	3	since	since	SCONJ
easat-9912	222	4	the	the	DET
easat-9912	222	5	findings	finding	NOUN
easat-9912	222	6	did	do	AUX
easat-9912	222	7	not	not	PART
easat-9912	222	8	show	show	VERB
easat-9912	222	9	statistically	statistically	ADV
easat-9912	222	10	significant	significant	ADJ
easat-9912	222	11	differences	difference	NOUN
easat-9912	222	12	,	,	PUNCT
easat-9912	222	13	this	this	DET
easat-9912	222	14	relationship	relationship	NOUN
easat-9912	222	15	needs	need	VERB
easat-9912	222	16	to	to	PART
easat-9912	222	17	be	be	AUX
easat-9912	222	18	re	re	VERB
easat-9912	222	19	-	-	VERB
easat-9912	222	20	examined	examine	VERB
easat-9912	222	21	with	with	ADP
easat-9912	222	22	a	a	DET
easat-9912	222	23	larger	large	ADJ
easat-9912	222	24	sample	sample	NOUN
easat-9912	222	25	.	.	PUNCT
easat-9912	223	1	572	572	NUM
easat-9912	223	2	edelweiss	edelweiss	PROPN
easat-9912	223	3	applied	apply	VERB
easat-9912	223	4	science	science	NOUN
easat-9912	223	5	and	and	CCONJ
easat-9912	223	6	technology	technology	NOUN
easat-9912	223	7	issn	issn	PROPN
easat-9912	223	8	:	:	PUNCT
easat-9912	223	9	2576	2576	NUM
easat-9912	223	10	-	-	SYM
easat-9912	223	11	8484	8484	NUM
easat-9912	223	12	vol	vol	NOUN
easat-9912	223	13	.	.	PROPN
easat-9912	224	1	9	9	NUM
easat-9912	224	2	,	,	PUNCT
easat-9912	224	3	no	no	INTJ
easat-9912	224	4	.	.	NOUN
easat-9912	224	5	9	9	NUM
easat-9912	224	6	:	:	SYM
easat-9912	224	7	561	561	NUM
easat-9912	224	8	-	-	SYM
easat-9912	224	9	575	575	NUM
easat-9912	224	10	,	,	PUNCT
easat-9912	224	11	2025	2025	NUM
easat-9912	224	12	doi	doi	NOUN
easat-9912	224	13	:	:	PUNCT
easat-9912	224	14	10.55214/2576	10.55214/2576	NUM
easat-9912	224	15	-	-	SYM
easat-9912	224	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	224	17	©	©	PROPN
easat-9912	224	18	2025	2025	NUM
easat-9912	224	19	by	by	ADP
easat-9912	224	20	the	the	DET
easat-9912	224	21	authors	author	NOUN
easat-9912	224	22	;	;	PUNCT
easat-9912	224	23	licensee	licensee	PROPN
easat-9912	224	24	learning	learning	NOUN
easat-9912	224	25	gate	gate	NOUN
easat-9912	224	26	in	in	ADP
easat-9912	224	27	terms	term	NOUN
easat-9912	224	28	of	of	ADP
easat-9912	224	29	the	the	DET
easat-9912	224	30	type	type	NOUN
easat-9912	224	31	of	of	ADP
easat-9912	224	32	sport	sport	NOUN
easat-9912	224	33	,	,	PUNCT
easat-9912	224	34	there	there	PRON
easat-9912	224	35	was	be	VERB
easat-9912	224	36	no	no	DET
easat-9912	224	37	significant	significant	ADJ
easat-9912	224	38	difference	difference	NOUN
easat-9912	224	39	between	between	ADP
easat-9912	224	40	students	student	NOUN
easat-9912	224	41	who	who	PRON
easat-9912	224	42	participated	participate	VERB
easat-9912	224	43	in	in	ADP
easat-9912	224	44	individual	individual	ADJ
easat-9912	224	45	sports	sport	NOUN
easat-9912	224	46	and	and	CCONJ
easat-9912	224	47	those	those	PRON
easat-9912	224	48	who	who	PRON
easat-9912	224	49	participated	participate	VERB
easat-9912	224	50	in	in	ADP
easat-9912	224	51	team	team	NOUN
easat-9912	224	52	sports	sport	NOUN
easat-9912	224	53	.	.	PUNCT
easat-9912	225	1	this	this	DET
easat-9912	225	2	result	result	NOUN
easat-9912	225	3	shows	show	VERB
easat-9912	225	4	that	that	SCONJ
easat-9912	225	5	the	the	DET
easat-9912	225	6	type	type	NOUN
easat-9912	225	7	of	of	ADP
easat-9912	225	8	sport	sport	NOUN
easat-9912	225	9	does	do	AUX
easat-9912	225	10	not	not	PART
easat-9912	225	11	directly	directly	ADV
easat-9912	225	12	determine	determine	VERB
easat-9912	225	13	advertising	advertising	NOUN
easat-9912	225	14	perception	perception	NOUN
easat-9912	225	15	or	or	CCONJ
easat-9912	225	16	purchasing	purchasing	NOUN
easat-9912	225	17	behavior	behavior	NOUN
easat-9912	225	18	.	.	PUNCT
easat-9912	226	1	however	however	ADV
easat-9912	226	2	,	,	PUNCT
easat-9912	226	3	some	some	DET
easat-9912	226	4	studies	study	NOUN
easat-9912	226	5	suggest	suggest	VERB
easat-9912	226	6	that	that	SCONJ
easat-9912	226	7	individuals	individual	NOUN
easat-9912	226	8	involved	involve	VERB
easat-9912	226	9	in	in	ADP
easat-9912	226	10	team	team	NOUN
easat-9912	226	11	sports	sport	NOUN
easat-9912	226	12	may	may	AUX
easat-9912	226	13	have	have	VERB
easat-9912	226	14	higher	high	ADJ
easat-9912	226	15	brand	brand	NOUN
easat-9912	226	16	awareness	awareness	NOUN
easat-9912	226	17	due	due	ADP
easat-9912	226	18	to	to	ADP
easat-9912	226	19	greater	great	ADJ
easat-9912	226	20	social	social	ADJ
easat-9912	226	21	interaction	interaction	NOUN
easat-9912	226	22	[	[	X
easat-9912	226	23	27	27	NUM
easat-9912	226	24	]	]	PUNCT
easat-9912	226	25	.	.	PUNCT
easat-9912	227	1	however	however	ADV
easat-9912	227	2	,	,	PUNCT
easat-9912	227	3	the	the	DET
easat-9912	227	4	current	current	ADJ
easat-9912	227	5	findings	finding	NOUN
easat-9912	227	6	do	do	AUX
easat-9912	227	7	not	not	PART
easat-9912	227	8	support	support	VERB
easat-9912	227	9	this	this	DET
easat-9912	227	10	hypothesis	hypothesis	NOUN
easat-9912	227	11	.	.	PUNCT
easat-9912	228	1	this	this	PRON
easat-9912	228	2	may	may	AUX
easat-9912	228	3	be	be	AUX
easat-9912	228	4	because	because	SCONJ
easat-9912	228	5	the	the	DET
easat-9912	228	6	sample	sample	NOUN
easat-9912	228	7	group	group	NOUN
easat-9912	228	8	consisted	consist	VERB
easat-9912	228	9	largely	largely	ADV
easat-9912	228	10	of	of	ADP
easat-9912	228	11	sports	sport	NOUN
easat-9912	228	12	science	science	NOUN
easat-9912	228	13	students	student	NOUN
easat-9912	228	14	,	,	PUNCT
easat-9912	228	15	who	who	PRON
easat-9912	228	16	are	be	AUX
easat-9912	228	17	highly	highly	ADV
easat-9912	228	18	exposed	expose	VERB
easat-9912	228	19	to	to	ADP
easat-9912	228	20	sports	sport	NOUN
easat-9912	228	21	products	product	NOUN
easat-9912	228	22	regardless	regardless	ADV
easat-9912	228	23	of	of	ADP
easat-9912	228	24	whether	whether	SCONJ
easat-9912	228	25	they	they	PRON
easat-9912	228	26	participate	participate	VERB
easat-9912	228	27	in	in	ADP
easat-9912	228	28	individual	individual	ADJ
easat-9912	228	29	or	or	CCONJ
easat-9912	228	30	team	team	NOUN
easat-9912	228	31	sports	sport	NOUN
easat-9912	228	32	.	.	PUNCT
easat-9912	229	1	another	another	DET
easat-9912	229	2	important	important	ADJ
easat-9912	229	3	finding	finding	NOUN
easat-9912	229	4	of	of	ADP
easat-9912	229	5	the	the	DET
easat-9912	229	6	study	study	NOUN
easat-9912	229	7	is	be	AUX
easat-9912	229	8	that	that	SCONJ
easat-9912	229	9	the	the	DET
easat-9912	229	10	highest	high	ADJ
easat-9912	229	11	score	score	NOUN
easat-9912	229	12	at	at	ADP
easat-9912	229	13	the	the	DET
easat-9912	229	14	general	general	ADJ
easat-9912	229	15	average	average	ADJ
easat-9912	229	16	level	level	NOUN
easat-9912	229	17	is	be	AUX
easat-9912	229	18	seen	see	VERB
easat-9912	229	19	in	in	ADP
easat-9912	229	20	the	the	DET
easat-9912	229	21	advertising	advertising	NOUN
easat-9912	229	22	creativity	creativity	NOUN
easat-9912	229	23	scale	scale	NOUN
easat-9912	229	24	.	.	PUNCT
easat-9912	230	1	this	this	DET
easat-9912	230	2	finding	finding	NOUN
easat-9912	230	3	shows	show	VERB
easat-9912	230	4	that	that	SCONJ
easat-9912	230	5	social	social	ADJ
easat-9912	230	6	media	media	NOUN
easat-9912	230	7	advertisements	advertisement	NOUN
easat-9912	230	8	are	be	AUX
easat-9912	230	9	considered	consider	VERB
easat-9912	230	10	creative	creative	ADJ
easat-9912	230	11	,	,	PUNCT
easat-9912	230	12	attention	attention	NOUN
easat-9912	230	13	-	-	PUNCT
easat-9912	230	14	grabbing	grab	VERB
easat-9912	230	15	,	,	PUNCT
easat-9912	230	16	and	and	CCONJ
easat-9912	230	17	effective	effective	ADJ
easat-9912	230	18	,	,	PUNCT
easat-9912	230	19	especially	especially	ADV
easat-9912	230	20	by	by	ADP
easat-9912	230	21	the	the	DET
easat-9912	230	22	younger	young	ADJ
easat-9912	230	23	generation	generation	NOUN
easat-9912	230	24	.	.	PUNCT
easat-9912	231	1	the	the	DET
easat-9912	231	2	literature	literature	NOUN
easat-9912	231	3	also	also	ADV
easat-9912	231	4	emphasizes	emphasize	VERB
easat-9912	231	5	that	that	SCONJ
easat-9912	231	6	creative	creative	ADJ
easat-9912	231	7	advertisements	advertisement	NOUN
easat-9912	231	8	increase	increase	VERB
easat-9912	231	9	consumer	consumer	NOUN
easat-9912	231	10	interest	interest	NOUN
easat-9912	231	11	,	,	PUNCT
easat-9912	231	12	strengthen	strengthen	VERB
easat-9912	231	13	brand	brand	NOUN
easat-9912	231	14	recall	recall	NOUN
easat-9912	231	15	,	,	PUNCT
easat-9912	231	16	and	and	CCONJ
easat-9912	231	17	positively	positively	ADV
easat-9912	231	18	influence	influence	NOUN
easat-9912	231	19	purchase	purchase	NOUN
easat-9912	231	20	intentions	intention	NOUN
easat-9912	231	21	[	[	X
easat-9912	231	22	9	9	NUM
easat-9912	231	23	,	,	PUNCT
easat-9912	231	24	28	28	NUM
easat-9912	231	25	]	]	PUNCT
easat-9912	231	26	.	.	PUNCT
easat-9912	232	1	the	the	DET
easat-9912	232	2	fact	fact	NOUN
easat-9912	232	3	that	that	SCONJ
easat-9912	232	4	social	social	ADJ
easat-9912	232	5	media	medium	NOUN
easat-9912	232	6	ads	ad	NOUN
easat-9912	232	7	are	be	AUX
easat-9912	232	8	more	more	ADV
easat-9912	232	9	flexible	flexible	ADJ
easat-9912	232	10	,	,	PUNCT
easat-9912	232	11	visually	visually	ADV
easat-9912	232	12	rich	rich	ADJ
easat-9912	232	13	,	,	PUNCT
easat-9912	232	14	and	and	CCONJ
easat-9912	232	15	interactive	interactive	ADJ
easat-9912	232	16	with	with	ADP
easat-9912	232	17	users	user	NOUN
easat-9912	232	18	compared	compare	VERB
easat-9912	232	19	to	to	ADP
easat-9912	232	20	traditional	traditional	ADJ
easat-9912	232	21	ads	ad	NOUN
easat-9912	232	22	may	may	AUX
easat-9912	232	23	be	be	AUX
easat-9912	232	24	the	the	DET
easat-9912	232	25	primary	primary	ADJ
easat-9912	232	26	reason	reason	NOUN
easat-9912	232	27	for	for	ADP
easat-9912	232	28	this	this	DET
easat-9912	232	29	result	result	NOUN
easat-9912	232	30	[	[	X
easat-9912	232	31	29	29	NUM
easat-9912	232	32	]	]	PUNCT
easat-9912	232	33	.	.	PUNCT
easat-9912	233	1	when	when	SCONJ
easat-9912	233	2	the	the	DET
easat-9912	233	3	findings	finding	NOUN
easat-9912	233	4	of	of	ADP
easat-9912	233	5	the	the	DET
easat-9912	233	6	study	study	NOUN
easat-9912	233	7	are	be	AUX
easat-9912	233	8	evaluated	evaluate	VERB
easat-9912	233	9	in	in	ADP
easat-9912	233	10	terms	term	NOUN
easat-9912	233	11	of	of	ADP
easat-9912	233	12	marketing	marketing	NOUN
easat-9912	233	13	strategies	strategy	NOUN
easat-9912	233	14	,	,	PUNCT
easat-9912	233	15	it	it	PRON
easat-9912	233	16	is	be	AUX
easat-9912	233	17	seen	see	VERB
easat-9912	233	18	that	that	SCONJ
easat-9912	233	19	social	social	ADJ
easat-9912	233	20	media	medium	NOUN
easat-9912	233	21	advertisements	advertisement	NOUN
easat-9912	233	22	play	play	VERB
easat-9912	233	23	a	a	DET
easat-9912	233	24	critical	critical	ADJ
easat-9912	233	25	role	role	NOUN
easat-9912	233	26	in	in	ADP
easat-9912	233	27	the	the	DET
easat-9912	233	28	consumption	consumption	NOUN
easat-9912	233	29	of	of	ADP
easat-9912	233	30	sports	sport	NOUN
easat-9912	233	31	products	product	NOUN
easat-9912	233	32	.	.	PUNCT
easat-9912	234	1	in	in	ADP
easat-9912	234	2	particular	particular	ADJ
easat-9912	234	3	,	,	PUNCT
easat-9912	234	4	young	young	ADJ
easat-9912	234	5	consumers	consumer	NOUN
easat-9912	234	6	are	be	AUX
easat-9912	234	7	more	more	ADV
easat-9912	234	8	exposed	expose	VERB
easat-9912	234	9	to	to	ADP
easat-9912	234	10	and	and	CCONJ
easat-9912	234	11	influenced	influence	VERB
easat-9912	234	12	by	by	ADP
easat-9912	234	13	digital	digital	ADJ
easat-9912	234	14	and	and	CCONJ
easat-9912	234	15	interactive	interactive	ADJ
easat-9912	234	16	advertising	advertising	NOUN
easat-9912	234	17	than	than	ADP
easat-9912	234	18	traditional	traditional	ADJ
easat-9912	234	19	advertising	advertising	NOUN
easat-9912	234	20	tools	tool	NOUN
easat-9912	234	21	[	[	X
easat-9912	234	22	7	7	NUM
easat-9912	234	23	]	]	PUNCT
easat-9912	234	24	.	.	PUNCT
easat-9912	235	1	university	university	NOUN
easat-9912	235	2	students	student	NOUN
easat-9912	235	3	'	'	PART
easat-9912	235	4	high	high	ADJ
easat-9912	235	5	perception	perception	NOUN
easat-9912	235	6	of	of	ADP
easat-9912	235	7	the	the	DET
easat-9912	235	8	creativity	creativity	NOUN
easat-9912	235	9	of	of	ADP
easat-9912	235	10	social	social	ADJ
easat-9912	235	11	media	medium	NOUN
easat-9912	235	12	advertisements	advertisement	NOUN
easat-9912	235	13	suggests	suggest	VERB
easat-9912	235	14	that	that	SCONJ
easat-9912	235	15	brands	brand	NOUN
easat-9912	235	16	developing	develop	VERB
easat-9912	235	17	creative	creative	ADJ
easat-9912	235	18	content	content	NOUN
easat-9912	235	19	on	on	ADP
easat-9912	235	20	these	these	DET
easat-9912	235	21	platforms	platform	NOUN
easat-9912	235	22	can	can	AUX
easat-9912	235	23	directly	directly	ADV
easat-9912	235	24	increase	increase	VERB
easat-9912	235	25	purchase	purchase	NOUN
easat-9912	235	26	intent	intent	NOUN
easat-9912	235	27	.	.	PUNCT
easat-9912	236	1	indeed	indeed	ADV
easat-9912	236	2	,	,	PUNCT
easat-9912	236	3	according	accord	VERB
easat-9912	236	4	to	to	ADP
easat-9912	236	5	keller	keller	PROPN
easat-9912	236	6	[	[	X
easat-9912	236	7	30	30	NUM
easat-9912	236	8	]	]	X
easat-9912	236	9	brand	brand	NOUN
easat-9912	236	10	equity	equity	NOUN
easat-9912	236	11	model	model	PROPN
easat-9912	236	12	,	,	PUNCT
easat-9912	236	13	creative	creative	ADJ
easat-9912	236	14	advertising	advertising	NOUN
easat-9912	236	15	applications	application	NOUN
easat-9912	236	16	that	that	PRON
easat-9912	236	17	create	create	VERB
easat-9912	236	18	positive	positive	ADJ
easat-9912	236	19	associations	association	NOUN
easat-9912	236	20	in	in	ADP
easat-9912	236	21	the	the	DET
easat-9912	236	22	consumer	consumer	NOUN
easat-9912	236	23	's	's	PART
easat-9912	236	24	mind	mind	NOUN
easat-9912	236	25	strengthen	strengthen	VERB
easat-9912	236	26	brand	brand	NOUN
easat-9912	236	27	loyalty	loyalty	NOUN
easat-9912	236	28	and	and	CCONJ
easat-9912	236	29	increase	increase	VERB
easat-9912	236	30	consumers	consumer	NOUN
easat-9912	236	31	'	'	PART
easat-9912	236	32	purchasing	purchasing	NOUN
easat-9912	236	33	tendencies	tendency	NOUN
easat-9912	236	34	[	[	X
easat-9912	236	35	6	6	NUM
easat-9912	236	36	,	,	PUNCT
easat-9912	236	37	30	30	NUM
easat-9912	236	38	]	]	PUNCT
easat-9912	236	39	.	.	PUNCT
easat-9912	237	1	in	in	ADP
easat-9912	237	2	this	this	DET
easat-9912	237	3	context	context	NOUN
easat-9912	237	4	,	,	PUNCT
easat-9912	237	5	it	it	PRON
easat-9912	237	6	can	can	AUX
easat-9912	237	7	be	be	AUX
easat-9912	237	8	said	say	VERB
easat-9912	237	9	that	that	SCONJ
easat-9912	237	10	sports	sport	NOUN
easat-9912	237	11	product	product	NOUN
easat-9912	237	12	brands	brand	NOUN
easat-9912	237	13	need	need	VERB
easat-9912	237	14	to	to	PART
easat-9912	237	15	adopt	adopt	VERB
easat-9912	237	16	advertising	advertising	NOUN
easat-9912	237	17	strategies	strategy	NOUN
easat-9912	237	18	that	that	PRON
easat-9912	237	19	highlight	highlight	VERB
easat-9912	237	20	not	not	PART
easat-9912	237	21	only	only	ADV
easat-9912	237	22	product	product	NOUN
easat-9912	237	23	features	feature	NOUN
easat-9912	237	24	but	but	CCONJ
easat-9912	237	25	also	also	ADV
easat-9912	237	26	lifestyle	lifestyle	NOUN
easat-9912	237	27	,	,	PUNCT
easat-9912	237	28	sense	sense	NOUN
easat-9912	237	29	of	of	ADP
easat-9912	237	30	belonging	belong	VERB
easat-9912	237	31	,	,	PUNCT
easat-9912	237	32	and	and	CCONJ
easat-9912	237	33	identity	identity	NOUN
easat-9912	237	34	-	-	PUNCT
easat-9912	237	35	building	building	NOUN
easat-9912	237	36	elements	element	NOUN
easat-9912	237	37	.	.	PUNCT
easat-9912	238	1	sports	sport	NOUN
easat-9912	238	2	product	product	NOUN
easat-9912	238	3	consumption	consumption	NOUN
easat-9912	238	4	can	can	AUX
easat-9912	238	5	not	not	PART
easat-9912	238	6	be	be	AUX
easat-9912	238	7	explained	explain	VERB
easat-9912	238	8	solely	solely	ADV
easat-9912	238	9	by	by	ADP
easat-9912	238	10	functional	functional	ADJ
easat-9912	238	11	benefits	benefit	NOUN
easat-9912	238	12	;	;	PUNCT
easat-9912	238	13	rather	rather	ADV
easat-9912	238	14	,	,	PUNCT
easat-9912	238	15	symbolic	symbolic	ADJ
easat-9912	238	16	values	value	NOUN
easat-9912	238	17	and	and	CCONJ
easat-9912	238	18	personal	personal	ADJ
easat-9912	238	19	image	image	NOUN
easat-9912	238	20	also	also	ADV
easat-9912	238	21	influence	influence	VERB
easat-9912	238	22	consumer	consumer	NOUN
easat-9912	238	23	decisions	decision	NOUN
easat-9912	238	24	[	[	X
easat-9912	238	25	31	31	NUM
easat-9912	238	26	]	]	PUNCT
easat-9912	238	27	.	.	PUNCT
easat-9912	239	1	young	young	ADJ
easat-9912	239	2	consumers	consumer	NOUN
easat-9912	239	3	,	,	PUNCT
easat-9912	239	4	in	in	ADP
easat-9912	239	5	particular	particular	ADJ
easat-9912	239	6	,	,	PUNCT
easat-9912	239	7	view	view	VERB
easat-9912	239	8	sports	sport	NOUN
easat-9912	239	9	products	product	NOUN
easat-9912	239	10	as	as	ADP
easat-9912	239	11	an	an	DET
easat-9912	239	12	extension	extension	NOUN
easat-9912	239	13	of	of	ADP
easat-9912	239	14	their	their	PRON
easat-9912	239	15	personal	personal	ADJ
easat-9912	239	16	identity	identity	NOUN
easat-9912	239	17	,	,	PUNCT
easat-9912	239	18	and	and	CCONJ
easat-9912	239	19	content	content	NOUN
easat-9912	239	20	shared	share	VERB
easat-9912	239	21	on	on	ADP
easat-9912	239	22	social	social	ADJ
easat-9912	239	23	media	medium	NOUN
easat-9912	239	24	plays	play	VERB
easat-9912	239	25	a	a	DET
easat-9912	239	26	powerful	powerful	ADJ
easat-9912	239	27	role	role	NOUN
easat-9912	239	28	in	in	ADP
easat-9912	239	29	this	this	DET
easat-9912	239	30	identity	identity	NOUN
easat-9912	239	31	construction	construction	NOUN
easat-9912	239	32	[	[	X
easat-9912	239	33	26	26	NUM
easat-9912	239	34	]	]	PUNCT
easat-9912	239	35	.	.	PUNCT
easat-9912	240	1	the	the	DET
easat-9912	240	2	findings	finding	NOUN
easat-9912	240	3	of	of	ADP
easat-9912	240	4	the	the	DET
easat-9912	240	5	study	study	NOUN
easat-9912	240	6	are	be	AUX
easat-9912	240	7	also	also	ADV
easat-9912	240	8	noteworthy	noteworthy	ADJ
easat-9912	240	9	in	in	ADP
easat-9912	240	10	that	that	DET
easat-9912	240	11	consumer	consumer	NOUN
easat-9912	240	12	behavior	behavior	NOUN
easat-9912	240	13	shows	show	VERB
easat-9912	240	14	similar	similar	ADJ
easat-9912	240	15	trends	trend	NOUN
easat-9912	240	16	regardless	regardless	ADV
easat-9912	240	17	of	of	ADP
easat-9912	240	18	income	income	NOUN
easat-9912	240	19	level	level	NOUN
easat-9912	240	20	.	.	PUNCT
easat-9912	241	1	the	the	DET
easat-9912	241	2	fact	fact	NOUN
easat-9912	241	3	that	that	SCONJ
easat-9912	241	4	income	income	NOUN
easat-9912	241	5	differences	difference	NOUN
easat-9912	241	6	do	do	AUX
easat-9912	241	7	not	not	PART
easat-9912	241	8	create	create	VERB
easat-9912	241	9	a	a	DET
easat-9912	241	10	significant	significant	ADJ
easat-9912	241	11	difference	difference	NOUN
easat-9912	241	12	indicates	indicate	VERB
easat-9912	241	13	that	that	SCONJ
easat-9912	241	14	sports	sport	NOUN
easat-9912	241	15	products	product	NOUN
easat-9912	241	16	are	be	AUX
easat-9912	241	17	approaching	approach	VERB
easat-9912	241	18	the	the	DET
easat-9912	241	19	category	category	NOUN
easat-9912	241	20	of	of	ADP
easat-9912	241	21	basic	basic	ADJ
easat-9912	241	22	necessities	necessity	NOUN
easat-9912	241	23	and	and	CCONJ
easat-9912	241	24	that	that	SCONJ
easat-9912	241	25	consumers	consumer	NOUN
easat-9912	241	26	are	be	AUX
easat-9912	241	27	turning	turn	VERB
easat-9912	241	28	to	to	ADP
easat-9912	241	29	these	these	DET
easat-9912	241	30	products	product	NOUN
easat-9912	241	31	regardless	regardless	ADV
easat-9912	241	32	of	of	ADP
easat-9912	241	33	their	their	PRON
easat-9912	241	34	income	income	NOUN
easat-9912	241	35	.	.	PUNCT
easat-9912	242	1	this	this	DET
easat-9912	242	2	situation	situation	NOUN
easat-9912	242	3	reveals	reveal	VERB
easat-9912	242	4	that	that	SCONJ
easat-9912	242	5	sportswear	sportswear	PROPN
easat-9912	242	6	and	and	CCONJ
easat-9912	242	7	equipment	equipment	NOUN
easat-9912	242	8	have	have	AUX
easat-9912	242	9	become	become	VERB
easat-9912	242	10	part	part	NOUN
easat-9912	242	11	of	of	ADP
easat-9912	242	12	everyday	everyday	ADJ
easat-9912	242	13	life	life	NOUN
easat-9912	242	14	rather	rather	ADV
easat-9912	242	15	than	than	ADP
easat-9912	242	16	luxury	luxury	NOUN
easat-9912	242	17	consumption	consumption	NOUN
easat-9912	242	18	[	[	X
easat-9912	242	19	32	32	NUM
easat-9912	242	20	]	]	X
easat-9912	242	21	it	it	PRON
easat-9912	242	22	is	be	AUX
easat-9912	242	23	known	know	VERB
easat-9912	242	24	that	that	SCONJ
easat-9912	242	25	university	university	NOUN
easat-9912	242	26	students	student	NOUN
easat-9912	242	27	in	in	ADP
easat-9912	242	28	particular	particular	ADJ
easat-9912	242	29	prefer	prefer	VERB
easat-9912	242	30	sports	sport	NOUN
easat-9912	242	31	products	product	NOUN
easat-9912	242	32	not	not	PART
easat-9912	242	33	only	only	ADV
easat-9912	242	34	for	for	ADP
easat-9912	242	35	sporting	sporting	NOUN
easat-9912	242	36	activities	activity	NOUN
easat-9912	242	37	but	but	CCONJ
easat-9912	242	38	also	also	ADV
easat-9912	242	39	as	as	ADP
easat-9912	242	40	a	a	DET
easat-9912	242	41	fashion	fashion	NOUN
easat-9912	242	42	item	item	NOUN
easat-9912	242	43	in	in	ADP
easat-9912	242	44	their	their	PRON
easat-9912	242	45	daily	daily	ADJ
easat-9912	242	46	lives	life	NOUN
easat-9912	243	1	[	[	X
easat-9912	243	2	33	33	NUM
easat-9912	243	3	]	]	PUNCT
easat-9912	243	4	.	.	PUNCT
easat-9912	244	1	findings	finding	NOUN
easat-9912	244	2	on	on	ADP
easat-9912	244	3	gender	gender	NOUN
easat-9912	244	4	differences	difference	NOUN
easat-9912	244	5	point	point	NOUN
easat-9912	244	6	to	to	ADP
easat-9912	244	7	the	the	DET
easat-9912	244	8	need	need	NOUN
easat-9912	244	9	for	for	ADP
easat-9912	244	10	more	more	ADV
easat-9912	244	11	targeted	target	VERB
easat-9912	244	12	marketing	marketing	NOUN
easat-9912	244	13	strategies	strategy	NOUN
easat-9912	244	14	.	.	PUNCT
easat-9912	245	1	the	the	DET
easat-9912	245	2	higher	high	ADJ
easat-9912	245	3	consumer	consumer	NOUN
easat-9912	245	4	behavior	behavior	NOUN
easat-9912	245	5	of	of	ADP
easat-9912	245	6	female	female	ADJ
easat-9912	245	7	students	student	NOUN
easat-9912	245	8	indicates	indicate	VERB
easat-9912	245	9	that	that	SCONJ
easat-9912	245	10	this	this	DET
easat-9912	245	11	group	group	NOUN
easat-9912	245	12	is	be	AUX
easat-9912	245	13	more	more	ADV
easat-9912	245	14	responsive	responsive	ADJ
easat-9912	245	15	to	to	ADP
easat-9912	245	16	brand	brand	NOUN
easat-9912	245	17	loyalty	loyalty	NOUN
easat-9912	245	18	programs	program	NOUN
easat-9912	245	19	,	,	PUNCT
easat-9912	245	20	advertising	advertising	NOUN
easat-9912	245	21	content	content	NOUN
easat-9912	245	22	,	,	PUNCT
easat-9912	245	23	and	and	CCONJ
easat-9912	245	24	promotions	promotion	NOUN
easat-9912	245	25	.	.	PUNCT
easat-9912	246	1	the	the	DET
easat-9912	246	2	literature	literature	NOUN
easat-9912	246	3	also	also	ADV
easat-9912	246	4	indicates	indicate	VERB
easat-9912	246	5	that	that	SCONJ
easat-9912	246	6	female	female	ADJ
easat-9912	246	7	consumers	consumer	NOUN
easat-9912	246	8	place	place	VERB
easat-9912	246	9	greater	great	ADJ
easat-9912	246	10	importance	importance	NOUN
easat-9912	246	11	on	on	ADP
easat-9912	246	12	brand	brand	NOUN
easat-9912	246	13	reliability	reliability	NOUN
easat-9912	246	14	and	and	CCONJ
easat-9912	246	15	product	product	NOUN
easat-9912	246	16	quality	quality	NOUN
easat-9912	246	17	[	[	X
easat-9912	246	18	19	19	NUM
easat-9912	246	19	]	]	PUNCT
easat-9912	246	20	.	.	PUNCT
easat-9912	247	1	in	in	ADP
easat-9912	247	2	this	this	DET
easat-9912	247	3	context	context	NOUN
easat-9912	247	4	,	,	PUNCT
easat-9912	247	5	increasing	increase	VERB
easat-9912	247	6	campaigns	campaign	NOUN
easat-9912	247	7	,	,	PUNCT
easat-9912	247	8	advertising	advertising	NOUN
easat-9912	247	9	messages	message	NOUN
easat-9912	247	10	,	,	PUNCT
easat-9912	247	11	and	and	CCONJ
easat-9912	247	12	product	product	NOUN
easat-9912	247	13	diversity	diversity	NOUN
easat-9912	247	14	targeting	target	VERB
easat-9912	247	15	women	woman	NOUN
easat-9912	247	16	in	in	ADP
easat-9912	247	17	the	the	DET
easat-9912	247	18	sports	sport	NOUN
easat-9912	247	19	products	product	NOUN
easat-9912	247	20	sector	sector	NOUN
easat-9912	247	21	could	could	AUX
easat-9912	247	22	be	be	AUX
easat-9912	247	23	an	an	DET
easat-9912	247	24	effective	effective	ADJ
easat-9912	247	25	strategy	strategy	NOUN
easat-9912	247	26	.	.	PUNCT
easat-9912	248	1	the	the	DET
easat-9912	248	2	positive	positive	ADJ
easat-9912	248	3	correlation	correlation	NOUN
easat-9912	248	4	between	between	ADP
easat-9912	248	5	the	the	DET
easat-9912	248	6	amount	amount	NOUN
easat-9912	248	7	of	of	ADP
easat-9912	248	8	time	time	NOUN
easat-9912	248	9	spent	spend	VERB
easat-9912	248	10	exercising	exercise	VERB
easat-9912	248	11	and	and	CCONJ
easat-9912	248	12	attitudes	attitude	NOUN
easat-9912	248	13	toward	toward	ADP
easat-9912	248	14	advertising	advertising	NOUN
easat-9912	248	15	reveals	reveal	VERB
easat-9912	248	16	that	that	SCONJ
easat-9912	248	17	consumers	consumer	NOUN
easat-9912	248	18	attach	attach	VERB
easat-9912	248	19	greater	great	ADJ
easat-9912	248	20	value	value	NOUN
easat-9912	248	21	to	to	ADP
easat-9912	248	22	advertising	advertising	NOUN
easat-9912	248	23	over	over	ADP
easat-9912	248	24	time	time	NOUN
easat-9912	248	25	.	.	PUNCT
easat-9912	249	1	this	this	DET
easat-9912	249	2	finding	finding	NOUN
easat-9912	249	3	shows	show	VERB
easat-9912	249	4	that	that	SCONJ
easat-9912	249	5	long	long	ADJ
easat-9912	249	6	-	-	PUNCT
easat-9912	249	7	term	term	NOUN
easat-9912	249	8	engagement	engagement	NOUN
easat-9912	249	9	in	in	ADP
easat-9912	249	10	sports	sport	NOUN
easat-9912	249	11	leads	lead	VERB
easat-9912	249	12	to	to	ADP
easat-9912	249	13	stronger	strong	ADJ
easat-9912	249	14	brand	brand	NOUN
easat-9912	249	15	loyalty	loyalty	NOUN
easat-9912	249	16	[	[	X
easat-9912	249	17	26	26	NUM
easat-9912	249	18	]	]	PUNCT
easat-9912	249	19	.	.	PUNCT
easat-9912	250	1	athletes	athlete	NOUN
easat-9912	250	2	'	'	PART
easat-9912	250	3	increased	increase	VERB
easat-9912	250	4	experience	experience	NOUN
easat-9912	250	5	with	with	ADP
easat-9912	250	6	the	the	DET
easat-9912	250	7	products	product	NOUN
easat-9912	250	8	they	they	PRON
easat-9912	250	9	use	use	VERB
easat-9912	250	10	may	may	AUX
easat-9912	250	11	also	also	ADV
easat-9912	250	12	influence	influence	VERB
easat-9912	250	13	their	their	PRON
easat-9912	250	14	perception	perception	NOUN
easat-9912	250	15	of	of	ADP
easat-9912	250	16	the	the	DET
easat-9912	250	17	authenticity	authenticity	NOUN
easat-9912	250	18	of	of	ADP
easat-9912	250	19	advertisements	advertisement	NOUN
easat-9912	250	20	.	.	PUNCT
easat-9912	251	1	for	for	ADP
easat-9912	251	2	example	example	NOUN
easat-9912	251	3	,	,	PUNCT
easat-9912	251	4	individuals	individual	NOUN
easat-9912	251	5	who	who	PRON
easat-9912	251	6	have	have	AUX
easat-9912	251	7	been	be	AUX
easat-9912	251	8	involved	involve	VERB
easat-9912	251	9	in	in	ADP
easat-9912	251	10	sports	sport	NOUN
easat-9912	251	11	for	for	ADP
easat-9912	251	12	a	a	DET
easat-9912	251	13	long	long	ADJ
easat-9912	251	14	time	time	NOUN
easat-9912	251	15	evaluate	evaluate	VERB
easat-9912	251	16	not	not	PART
easat-9912	251	17	only	only	ADV
easat-9912	251	18	the	the	DET
easat-9912	251	19	creative	creative	ADJ
easat-9912	251	20	aspects	aspect	NOUN
easat-9912	251	21	of	of	ADP
easat-9912	251	22	advertisements	advertisement	NOUN
easat-9912	251	23	but	but	CCONJ
easat-9912	251	24	also	also	ADV
easat-9912	251	25	their	their	PRON
easat-9912	251	26	claims	claim	NOUN
easat-9912	251	27	regarding	regard	VERB
easat-9912	251	28	functionality	functionality	NOUN
easat-9912	251	29	and	and	CCONJ
easat-9912	251	30	performance	performance	NOUN
easat-9912	251	31	in	in	ADP
easat-9912	251	32	a	a	DET
easat-9912	251	33	more	more	ADV
easat-9912	251	34	critical	critical	ADJ
easat-9912	251	35	manner	manner	NOUN
easat-9912	252	1	[	[	X
easat-9912	252	2	34	34	NUM
easat-9912	252	3	]	]	PUNCT
easat-9912	252	4	.	.	PUNCT
easat-9912	253	1	the	the	DET
easat-9912	253	2	fact	fact	NOUN
easat-9912	253	3	that	that	SCONJ
easat-9912	253	4	there	there	PRON
easat-9912	253	5	is	be	VERB
easat-9912	253	6	no	no	DET
easat-9912	253	7	difference	difference	NOUN
easat-9912	253	8	between	between	ADP
easat-9912	253	9	team	team	NOUN
easat-9912	253	10	and	and	CCONJ
easat-9912	253	11	individual	individual	ADJ
easat-9912	253	12	sports	sport	NOUN
easat-9912	253	13	suggests	suggest	VERB
easat-9912	253	14	that	that	SCONJ
easat-9912	253	15	advertising	advertising	NOUN
easat-9912	253	16	strategies	strategy	NOUN
easat-9912	253	17	have	have	VERB
easat-9912	253	18	similar	similar	ADJ
easat-9912	253	19	effects	effect	NOUN
easat-9912	253	20	on	on	ADP
easat-9912	253	21	young	young	ADJ
easat-9912	253	22	consumers	consumer	NOUN
easat-9912	253	23	regardless	regardless	ADV
easat-9912	253	24	of	of	ADP
easat-9912	253	25	the	the	DET
easat-9912	253	26	type	type	NOUN
easat-9912	253	27	of	of	ADP
easat-9912	253	28	sport	sport	NOUN
easat-9912	253	29	.	.	PUNCT
easat-9912	254	1	this	this	DET
easat-9912	254	2	result	result	NOUN
easat-9912	254	3	shows	show	VERB
easat-9912	254	4	573	573	NUM
easat-9912	254	5	edelweiss	edelweiss	PROPN
easat-9912	254	6	applied	apply	VERB
easat-9912	254	7	science	science	NOUN
easat-9912	254	8	and	and	CCONJ
easat-9912	254	9	technology	technology	NOUN
easat-9912	254	10	issn	issn	PROPN
easat-9912	254	11	:	:	PUNCT
easat-9912	254	12	2576	2576	NUM
easat-9912	254	13	-	-	SYM
easat-9912	254	14	8484	8484	NUM
easat-9912	254	15	vol	vol	NOUN
easat-9912	254	16	.	.	PROPN
easat-9912	255	1	9	9	NUM
easat-9912	255	2	,	,	PUNCT
easat-9912	255	3	no	no	INTJ
easat-9912	255	4	.	.	NOUN
easat-9912	255	5	9	9	NUM
easat-9912	255	6	:	:	SYM
easat-9912	255	7	561	561	NUM
easat-9912	255	8	-	-	SYM
easat-9912	255	9	575	575	NUM
easat-9912	255	10	,	,	PUNCT
easat-9912	255	11	2025	2025	NUM
easat-9912	255	12	doi	doi	NOUN
easat-9912	255	13	:	:	PUNCT
easat-9912	255	14	10.55214/2576	10.55214/2576	NUM
easat-9912	255	15	-	-	SYM
easat-9912	255	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	255	17	©	©	PROPN
easat-9912	255	18	2025	2025	NUM
easat-9912	255	19	by	by	ADP
easat-9912	255	20	the	the	DET
easat-9912	255	21	authors	author	NOUN
easat-9912	255	22	;	;	PUNCT
easat-9912	255	23	licensee	licensee	PROPN
easat-9912	255	24	learning	learning	NOUN
easat-9912	255	25	gate	gate	NOUN
easat-9912	255	26	that	that	SCONJ
easat-9912	255	27	brands	brand	NOUN
easat-9912	255	28	need	need	VERB
easat-9912	255	29	to	to	PART
easat-9912	255	30	develop	develop	VERB
easat-9912	255	31	creative	creative	ADJ
easat-9912	255	32	and	and	CCONJ
easat-9912	255	33	youth	youth	NOUN
easat-9912	255	34	-	-	PUNCT
easat-9912	255	35	oriented	orient	VERB
easat-9912	255	36	content	content	NOUN
easat-9912	255	37	without	without	ADP
easat-9912	255	38	distinguishing	distinguish	VERB
easat-9912	255	39	between	between	ADP
easat-9912	255	40	team	team	NOUN
easat-9912	255	41	and	and	CCONJ
easat-9912	255	42	individual	individual	ADJ
easat-9912	255	43	sports	sport	NOUN
easat-9912	255	44	.	.	PUNCT
easat-9912	256	1	however	however	ADV
easat-9912	256	2	,	,	PUNCT
easat-9912	256	3	according	accord	VERB
easat-9912	256	4	to	to	ADP
easat-9912	256	5	the	the	DET
easat-9912	256	6	findings	finding	NOUN
easat-9912	256	7	of	of	ADP
easat-9912	256	8	james	james	PROPN
easat-9912	256	9	and	and	CCONJ
easat-9912	256	10	ridinguer	ridinguer	VERB
easat-9912	256	11	[	[	X
easat-9912	256	12	27	27	NUM
easat-9912	256	13	]	]	X
easat-9912	256	14	consumers	consumer	NOUN
easat-9912	256	15	interested	interested	ADJ
easat-9912	256	16	in	in	ADP
easat-9912	256	17	team	team	NOUN
easat-9912	256	18	sports	sport	NOUN
easat-9912	256	19	may	may	AUX
easat-9912	256	20	have	have	VERB
easat-9912	256	21	higher	high	ADJ
easat-9912	256	22	social	social	ADJ
easat-9912	256	23	belonging	belonging	NOUN
easat-9912	256	24	.	.	PUNCT
easat-9912	257	1	therefore	therefore	ADV
easat-9912	257	2	,	,	PUNCT
easat-9912	257	3	future	future	ADJ
easat-9912	257	4	studies	study	NOUN
easat-9912	257	5	should	should	AUX
easat-9912	257	6	examine	examine	VERB
easat-9912	257	7	the	the	DET
easat-9912	257	8	relationship	relationship	NOUN
easat-9912	257	9	between	between	ADP
easat-9912	257	10	sports	sport	NOUN
easat-9912	257	11	type	type	NOUN
easat-9912	257	12	and	and	CCONJ
easat-9912	257	13	brand	brand	NOUN
easat-9912	257	14	loyalty	loyalty	NOUN
easat-9912	257	15	in	in	ADP
easat-9912	257	16	greater	great	ADJ
easat-9912	257	17	detail	detail	NOUN
easat-9912	257	18	[	[	X
easat-9912	257	19	35	35	NUM
easat-9912	257	20	]	]	PUNCT
easat-9912	257	21	.	.	PUNCT
easat-9912	258	1	the	the	DET
easat-9912	258	2	fact	fact	NOUN
easat-9912	258	3	that	that	SCONJ
easat-9912	258	4	the	the	DET
easat-9912	258	5	advertising	advertising	NOUN
easat-9912	258	6	creativity	creativity	NOUN
easat-9912	258	7	scale	scale	NOUN
easat-9912	258	8	received	receive	VERB
easat-9912	258	9	the	the	DET
easat-9912	258	10	highest	high	ADJ
easat-9912	258	11	score	score	NOUN
easat-9912	258	12	in	in	ADP
easat-9912	258	13	the	the	DET
easat-9912	258	14	overall	overall	ADJ
easat-9912	258	15	averages	average	NOUN
easat-9912	258	16	shows	show	VERB
easat-9912	258	17	that	that	SCONJ
easat-9912	258	18	young	young	ADJ
easat-9912	258	19	consumers	consumer	NOUN
easat-9912	258	20	perceive	perceive	VERB
easat-9912	258	21	advertising	advertise	VERB
easat-9912	258	22	not	not	PART
easat-9912	258	23	only	only	ADV
easat-9912	258	24	as	as	ADP
easat-9912	258	25	an	an	DET
easat-9912	258	26	informative	informative	ADJ
easat-9912	258	27	element	element	NOUN
easat-9912	258	28	,	,	PUNCT
easat-9912	258	29	but	but	CCONJ
easat-9912	258	30	also	also	ADV
easat-9912	258	31	as	as	ADP
easat-9912	258	32	a	a	DET
easat-9912	258	33	fun	fun	NOUN
easat-9912	258	34	and	and	CCONJ
easat-9912	258	35	innovative	innovative	ADJ
easat-9912	258	36	experience	experience	NOUN
easat-9912	258	37	.	.	PUNCT
easat-9912	259	1	as	as	ADP
easat-9912	259	2	ang	ang	PROPN
easat-9912	259	3	,	,	PUNCT
easat-9912	259	4	et	et	PROPN
easat-9912	259	5	al	al	PROPN
easat-9912	259	6	.	.	PUNCT
easat-9912	260	1	[	[	X
easat-9912	260	2	36	36	NUM
easat-9912	260	3	]	]	PUNCT
easat-9912	260	4	point	point	NOUN
easat-9912	260	5	out	out	ADP
easat-9912	260	6	,	,	PUNCT
easat-9912	260	7	advertising	advertising	NOUN
easat-9912	260	8	creativity	creativity	NOUN
easat-9912	260	9	attracts	attract	VERB
easat-9912	260	10	consumers	consumer	NOUN
easat-9912	260	11	'	'	PART
easat-9912	260	12	attention	attention	NOUN
easat-9912	260	13	and	and	CCONJ
easat-9912	260	14	increases	increase	VERB
easat-9912	260	15	the	the	DET
easat-9912	260	16	memorability	memorability	NOUN
easat-9912	260	17	of	of	ADP
easat-9912	260	18	the	the	DET
easat-9912	260	19	message	message	NOUN
easat-9912	260	20	.	.	PUNCT
easat-9912	261	1	university	university	NOUN
easat-9912	261	2	students	student	NOUN
easat-9912	261	3	'	'	PART
easat-9912	261	4	tendency	tendency	NOUN
easat-9912	261	5	to	to	PART
easat-9912	261	6	value	value	VERB
easat-9912	261	7	creative	creative	ADJ
easat-9912	261	8	elements	element	NOUN
easat-9912	261	9	more	more	ADV
easat-9912	261	10	,	,	PUNCT
easat-9912	261	11	especially	especially	ADV
easat-9912	261	12	in	in	ADP
easat-9912	261	13	digital	digital	ADJ
easat-9912	261	14	environments	environment	NOUN
easat-9912	261	15	,	,	PUNCT
easat-9912	261	16	will	will	AUX
easat-9912	261	17	further	far	ADV
easat-9912	261	18	increase	increase	VERB
easat-9912	261	19	the	the	DET
easat-9912	261	20	importance	importance	NOUN
easat-9912	261	21	of	of	ADP
easat-9912	261	22	creative	creative	ADJ
easat-9912	261	23	content	content	NOUN
easat-9912	261	24	production	production	NOUN
easat-9912	261	25	in	in	ADP
easat-9912	261	26	future	future	ADJ
easat-9912	261	27	marketing	marketing	NOUN
easat-9912	261	28	strategies	strategy	NOUN
easat-9912	261	29	[	[	X
easat-9912	261	30	36	36	NUM
easat-9912	261	31	]	]	PUNCT
easat-9912	261	32	.	.	PUNCT
easat-9912	262	1	in	in	ADP
easat-9912	262	2	this	this	DET
easat-9912	262	3	context	context	NOUN
easat-9912	262	4	,	,	PUNCT
easat-9912	262	5	the	the	DET
easat-9912	262	6	findings	finding	NOUN
easat-9912	262	7	of	of	ADP
easat-9912	262	8	the	the	DET
easat-9912	262	9	study	study	NOUN
easat-9912	262	10	provide	provide	VERB
easat-9912	262	11	important	important	ADJ
easat-9912	262	12	insights	insight	NOUN
easat-9912	262	13	for	for	ADP
easat-9912	262	14	companies	company	NOUN
easat-9912	262	15	operating	operate	VERB
easat-9912	262	16	in	in	ADP
easat-9912	262	17	the	the	DET
easat-9912	262	18	sports	sport	NOUN
easat-9912	262	19	products	product	NOUN
easat-9912	262	20	market	market	NOUN
easat-9912	262	21	.	.	PUNCT
easat-9912	263	1	first	first	ADV
easat-9912	263	2	,	,	PUNCT
easat-9912	263	3	it	it	PRON
easat-9912	263	4	is	be	AUX
easat-9912	263	5	clear	clear	ADJ
easat-9912	263	6	that	that	SCONJ
easat-9912	263	7	investments	investment	NOUN
easat-9912	263	8	in	in	ADP
easat-9912	263	9	digital	digital	ADJ
easat-9912	263	10	marketing	marketing	NOUN
easat-9912	263	11	channels	channel	NOUN
easat-9912	263	12	and	and	CCONJ
easat-9912	263	13	social	social	ADJ
easat-9912	263	14	media	medium	NOUN
easat-9912	263	15	advertising	advertising	NOUN
easat-9912	263	16	need	need	VERB
easat-9912	263	17	to	to	PART
easat-9912	263	18	be	be	AUX
easat-9912	263	19	increased	increase	VERB
easat-9912	263	20	.	.	PUNCT
easat-9912	264	1	additionally	additionally	ADV
easat-9912	264	2	,	,	PUNCT
easat-9912	264	3	rather	rather	ADV
easat-9912	264	4	than	than	ADP
easat-9912	264	5	focusing	focus	VERB
easat-9912	264	6	solely	solely	ADV
easat-9912	264	7	on	on	ADP
easat-9912	264	8	product	product	NOUN
easat-9912	264	9	promotion	promotion	NOUN
easat-9912	264	10	in	in	ADP
easat-9912	264	11	advertising	advertising	NOUN
easat-9912	264	12	content	content	NOUN
easat-9912	264	13	,	,	PUNCT
easat-9912	264	14	incorporating	incorporate	VERB
easat-9912	264	15	creative	creative	ADJ
easat-9912	264	16	storytelling	storytelling	NOUN
easat-9912	264	17	,	,	PUNCT
easat-9912	264	18	humor	humor	NOUN
easat-9912	264	19	,	,	PUNCT
easat-9912	264	20	visual	visual	ADJ
easat-9912	264	21	innovations	innovation	NOUN
easat-9912	264	22	,	,	PUNCT
easat-9912	264	23	and	and	CCONJ
easat-9912	264	24	interactive	interactive	ADJ
easat-9912	264	25	features	feature	NOUN
easat-9912	264	26	that	that	PRON
easat-9912	264	27	enhance	enhance	VERB
easat-9912	264	28	user	user	NOUN
easat-9912	264	29	engagement	engagement	NOUN
easat-9912	264	30	will	will	AUX
easat-9912	264	31	increase	increase	VERB
easat-9912	264	32	consumer	consumer	NOUN
easat-9912	264	33	interest	interest	NOUN
easat-9912	265	1	[	[	X
easat-9912	265	2	9	9	NUM
easat-9912	265	3	,	,	PUNCT
easat-9912	265	4	29	29	NUM
easat-9912	265	5	]	]	PUNCT
easat-9912	265	6	.	.	PUNCT
easat-9912	266	1	furthermore	furthermore	ADV
easat-9912	266	2	,	,	PUNCT
easat-9912	266	3	considering	consider	VERB
easat-9912	266	4	that	that	SCONJ
easat-9912	266	5	female	female	ADJ
easat-9912	266	6	consumers	consumer	NOUN
easat-9912	266	7	exhibit	exhibit	VERB
easat-9912	266	8	more	more	ADV
easat-9912	266	9	conscious	conscious	ADJ
easat-9912	266	10	purchasing	purchasing	NOUN
easat-9912	266	11	behavior	behavior	NOUN
easat-9912	266	12	,	,	PUNCT
easat-9912	266	13	expanding	expand	VERB
easat-9912	266	14	product	product	NOUN
easat-9912	266	15	variety	variety	NOUN
easat-9912	266	16	and	and	CCONJ
easat-9912	266	17	campaigns	campaign	NOUN
easat-9912	266	18	targeting	target	VERB
easat-9912	266	19	this	this	DET
easat-9912	266	20	group	group	NOUN
easat-9912	266	21	could	could	AUX
easat-9912	266	22	provide	provide	VERB
easat-9912	266	23	a	a	DET
easat-9912	266	24	strategic	strategic	ADJ
easat-9912	266	25	advantage	advantage	NOUN
easat-9912	266	26	.	.	PUNCT
easat-9912	267	1	the	the	DET
easat-9912	267	2	results	result	NOUN
easat-9912	267	3	obtained	obtain	VERB
easat-9912	267	4	from	from	ADP
easat-9912	267	5	the	the	DET
easat-9912	267	6	study	study	NOUN
easat-9912	267	7	largely	largely	ADV
easat-9912	267	8	correspond	correspond	VERB
easat-9912	267	9	with	with	ADP
easat-9912	267	10	the	the	DET
easat-9912	267	11	literature	literature	NOUN
easat-9912	267	12	in	in	ADP
easat-9912	267	13	explaining	explain	VERB
easat-9912	267	14	the	the	DET
easat-9912	267	15	relationships	relationship	NOUN
easat-9912	267	16	between	between	ADP
easat-9912	267	17	the	the	DET
easat-9912	267	18	creativity	creativity	NOUN
easat-9912	267	19	of	of	ADP
easat-9912	267	20	social	social	ADJ
easat-9912	267	21	media	medium	NOUN
easat-9912	267	22	advertisements	advertisement	NOUN
easat-9912	267	23	,	,	PUNCT
easat-9912	267	24	consumer	consumer	NOUN
easat-9912	267	25	behavior	behavior	NOUN
easat-9912	267	26	,	,	PUNCT
easat-9912	267	27	and	and	CCONJ
easat-9912	267	28	purchase	purchase	NOUN
easat-9912	267	29	intentions	intention	NOUN
easat-9912	267	30	in	in	ADP
easat-9912	267	31	the	the	DET
easat-9912	267	32	marketing	marketing	NOUN
easat-9912	267	33	of	of	ADP
easat-9912	267	34	sports	sport	NOUN
easat-9912	267	35	products	product	NOUN
easat-9912	267	36	.	.	PUNCT
easat-9912	268	1	however	however	ADV
easat-9912	268	2	,	,	PUNCT
easat-9912	268	3	some	some	DET
easat-9912	268	4	findings	finding	NOUN
easat-9912	268	5	may	may	AUX
easat-9912	268	6	be	be	AUX
easat-9912	268	7	interpreted	interpret	VERB
easat-9912	268	8	in	in	ADP
easat-9912	268	9	ways	way	NOUN
easat-9912	268	10	that	that	PRON
easat-9912	268	11	contradict	contradict	VERB
easat-9912	268	12	or	or	CCONJ
easat-9912	268	13	differ	differ	VERB
easat-9912	268	14	from	from	ADP
easat-9912	268	15	the	the	DET
easat-9912	268	16	studies	study	NOUN
easat-9912	268	17	in	in	ADP
easat-9912	268	18	the	the	DET
easat-9912	268	19	literature	literature	NOUN
easat-9912	268	20	.	.	PUNCT
easat-9912	269	1	for	for	ADP
easat-9912	269	2	example	example	NOUN
easat-9912	269	3	,	,	PUNCT
easat-9912	269	4	while	while	SCONJ
easat-9912	269	5	the	the	DET
easat-9912	269	6	study	study	NOUN
easat-9912	269	7	found	find	VERB
easat-9912	269	8	that	that	SCONJ
easat-9912	269	9	attitudes	attitude	NOUN
easat-9912	269	10	toward	toward	ADP
easat-9912	269	11	advertisements	advertisement	NOUN
easat-9912	269	12	improved	improve	VERB
easat-9912	269	13	somewhat	somewhat	ADV
easat-9912	269	14	as	as	SCONJ
easat-9912	269	15	sports	sport	NOUN
easat-9912	269	16	participation	participation	NOUN
easat-9912	269	17	increased	increase	VERB
easat-9912	269	18	,	,	PUNCT
easat-9912	269	19	these	these	DET
easat-9912	269	20	differences	difference	NOUN
easat-9912	269	21	were	be	AUX
easat-9912	269	22	not	not	PART
easat-9912	269	23	statistically	statistically	ADV
easat-9912	269	24	significant	significant	ADJ
easat-9912	269	25	.	.	PUNCT
easat-9912	270	1	however	however	ADV
easat-9912	270	2	,	,	PUNCT
easat-9912	270	3	previous	previous	ADJ
easat-9912	270	4	studies	study	NOUN
easat-9912	270	5	have	have	AUX
easat-9912	270	6	shown	show	VERB
easat-9912	270	7	that	that	SCONJ
easat-9912	270	8	as	as	ADP
easat-9912	270	9	sports	sport	NOUN
easat-9912	270	10	experience	experience	NOUN
easat-9912	270	11	increases	increase	NOUN
easat-9912	270	12	,	,	PUNCT
easat-9912	270	13	individuals	individual	NOUN
easat-9912	270	14	become	become	VERB
easat-9912	270	15	more	more	ADV
easat-9912	270	16	selective	selective	ADJ
easat-9912	270	17	and	and	CCONJ
easat-9912	270	18	critical	critical	ADJ
easat-9912	270	19	of	of	ADP
easat-9912	270	20	advertising	advertising	NOUN
easat-9912	270	21	messages	message	NOUN
easat-9912	270	22	,	,	PUNCT
easat-9912	270	23	thereby	thereby	ADV
easat-9912	270	24	reducing	reduce	VERB
easat-9912	270	25	the	the	DET
easat-9912	270	26	effectiveness	effectiveness	NOUN
easat-9912	270	27	of	of	ADP
easat-9912	270	28	advertisements	advertisement	NOUN
easat-9912	270	29	[	[	X
easat-9912	270	30	34	34	NUM
easat-9912	270	31	]	]	PUNCT
easat-9912	270	32	.	.	PUNCT
easat-9912	271	1	this	this	DET
easat-9912	271	2	situation	situation	NOUN
easat-9912	271	3	may	may	AUX
easat-9912	271	4	stem	stem	VERB
easat-9912	271	5	from	from	ADP
easat-9912	271	6	the	the	DET
easat-9912	271	7	fact	fact	NOUN
easat-9912	271	8	that	that	SCONJ
easat-9912	271	9	our	our	PRON
easat-9912	271	10	study	study	NOUN
easat-9912	271	11	was	be	AUX
easat-9912	271	12	conducted	conduct	VERB
easat-9912	271	13	on	on	ADP
easat-9912	271	14	university	university	NOUN
easat-9912	271	15	students	student	NOUN
easat-9912	271	16	;	;	PUNCT
easat-9912	271	17	since	since	SCONJ
easat-9912	271	18	young	young	ADJ
easat-9912	271	19	consumers	consumer	NOUN
easat-9912	271	20	have	have	VERB
easat-9912	271	21	more	more	ADJ
easat-9912	271	22	limited	limited	ADJ
easat-9912	271	23	advertising	advertising	NOUN
easat-9912	271	24	experiences	experience	NOUN
easat-9912	271	25	,	,	PUNCT
easat-9912	271	26	positive	positive	ADJ
easat-9912	271	27	perceptions	perception	NOUN
easat-9912	271	28	toward	toward	ADP
easat-9912	271	29	advertisements	advertisement	NOUN
easat-9912	271	30	may	may	AUX
easat-9912	271	31	have	have	AUX
easat-9912	271	32	strengthened	strengthen	VERB
easat-9912	271	33	as	as	SCONJ
easat-9912	271	34	the	the	DET
easat-9912	271	35	duration	duration	NOUN
easat-9912	271	36	of	of	ADP
easat-9912	271	37	sports	sport	NOUN
easat-9912	271	38	activities	activity	NOUN
easat-9912	271	39	increased	increase	VERB
easat-9912	271	40	.	.	PUNCT
easat-9912	272	1	similarly	similarly	ADV
easat-9912	272	2	,	,	PUNCT
easat-9912	272	3	the	the	DET
easat-9912	272	4	lack	lack	NOUN
easat-9912	272	5	of	of	ADP
easat-9912	272	6	a	a	DET
easat-9912	272	7	significant	significant	ADJ
easat-9912	272	8	difference	difference	NOUN
easat-9912	272	9	between	between	ADP
easat-9912	272	10	individual	individual	ADJ
easat-9912	272	11	and	and	CCONJ
easat-9912	272	12	team	team	NOUN
easat-9912	272	13	sports	sport	NOUN
easat-9912	272	14	differs	differ	VERB
easat-9912	272	15	from	from	ADP
easat-9912	272	16	some	some	DET
easat-9912	272	17	studies	study	NOUN
easat-9912	272	18	in	in	ADP
easat-9912	272	19	the	the	DET
easat-9912	272	20	literature	literature	NOUN
easat-9912	272	21	.	.	PUNCT
easat-9912	273	1	in	in	ADP
easat-9912	273	2	particular	particular	ADJ
easat-9912	273	3	,	,	PUNCT
easat-9912	273	4	research	research	NOUN
easat-9912	273	5	conducted	conduct	VERB
easat-9912	273	6	within	within	ADP
easat-9912	273	7	the	the	DET
easat-9912	273	8	framework	framework	NOUN
easat-9912	273	9	of	of	ADP
easat-9912	273	10	social	social	ADJ
easat-9912	273	11	identity	identity	NOUN
easat-9912	273	12	theory	theory	NOUN
easat-9912	273	13	has	have	AUX
easat-9912	273	14	suggested	suggest	VERB
easat-9912	273	15	that	that	SCONJ
easat-9912	273	16	individuals	individual	NOUN
easat-9912	273	17	involved	involve	VERB
easat-9912	273	18	in	in	ADP
easat-9912	273	19	team	team	NOUN
easat-9912	273	20	sports	sport	NOUN
easat-9912	273	21	are	be	AUX
easat-9912	273	22	able	able	ADJ
easat-9912	273	23	to	to	PART
easat-9912	273	24	form	form	VERB
easat-9912	273	25	stronger	strong	ADJ
easat-9912	273	26	affiliative	affiliative	ADJ
easat-9912	273	27	relationships	relationship	NOUN
easat-9912	273	28	with	with	ADP
easat-9912	273	29	brands	brand	NOUN
easat-9912	273	30	[	[	X
easat-9912	273	31	35	35	NUM
easat-9912	273	32	]	]	PUNCT
easat-9912	273	33	.	.	PUNCT
easat-9912	274	1	however	however	ADV
easat-9912	274	2	,	,	PUNCT
easat-9912	274	3	the	the	DET
easat-9912	274	4	absence	absence	NOUN
easat-9912	274	5	of	of	ADP
easat-9912	274	6	such	such	DET
easat-9912	274	7	a	a	DET
easat-9912	274	8	difference	difference	NOUN
easat-9912	274	9	in	in	ADP
easat-9912	274	10	this	this	DET
easat-9912	274	11	study	study	NOUN
easat-9912	274	12	suggests	suggest	VERB
easat-9912	274	13	that	that	SCONJ
easat-9912	274	14	young	young	ADJ
easat-9912	274	15	consumers	consumer	NOUN
easat-9912	274	16	evaluate	evaluate	VERB
easat-9912	274	17	advertisements	advertisement	NOUN
easat-9912	274	18	similarly	similarly	ADV
easat-9912	274	19	regardless	regardless	ADV
easat-9912	274	20	of	of	ADP
easat-9912	274	21	the	the	DET
easat-9912	274	22	type	type	NOUN
easat-9912	274	23	of	of	ADP
easat-9912	274	24	sport	sport	NOUN
easat-9912	274	25	.	.	PUNCT
easat-9912	275	1	this	this	DET
easat-9912	275	2	situation	situation	NOUN
easat-9912	275	3	can	can	AUX
easat-9912	275	4	be	be	AUX
easat-9912	275	5	explained	explain	VERB
easat-9912	275	6	by	by	ADP
easat-9912	275	7	the	the	DET
easat-9912	275	8	fact	fact	NOUN
easat-9912	275	9	that	that	SCONJ
easat-9912	275	10	sports	sport	NOUN
easat-9912	275	11	products	product	NOUN
easat-9912	275	12	are	be	AUX
easat-9912	275	13	now	now	ADV
easat-9912	275	14	seen	see	VERB
easat-9912	275	15	not	not	PART
easat-9912	275	16	only	only	ADV
easat-9912	275	17	as	as	ADP
easat-9912	275	18	performance	performance	NOUN
easat-9912	275	19	-	-	PUNCT
easat-9912	275	20	oriented	orient	VERB
easat-9912	275	21	but	but	CCONJ
easat-9912	275	22	also	also	ADV
easat-9912	275	23	as	as	ADP
easat-9912	275	24	lifestyle	lifestyle	NOUN
easat-9912	275	25	elements	element	NOUN
easat-9912	275	26	.	.	PUNCT
easat-9912	276	1	another	another	DET
easat-9912	276	2	important	important	ADJ
easat-9912	276	3	finding	finding	NOUN
easat-9912	276	4	of	of	ADP
easat-9912	276	5	the	the	DET
easat-9912	276	6	study	study	NOUN
easat-9912	276	7	is	be	AUX
easat-9912	276	8	that	that	SCONJ
easat-9912	276	9	income	income	NOUN
easat-9912	276	10	level	level	NOUN
easat-9912	276	11	does	do	AUX
easat-9912	276	12	not	not	PART
easat-9912	276	13	create	create	VERB
easat-9912	276	14	significant	significant	ADJ
easat-9912	276	15	differences	difference	NOUN
easat-9912	276	16	in	in	ADP
easat-9912	276	17	purchase	purchase	NOUN
easat-9912	276	18	intention	intention	NOUN
easat-9912	276	19	,	,	PUNCT
easat-9912	276	20	consumer	consumer	NOUN
easat-9912	276	21	behavior	behavior	NOUN
easat-9912	276	22	,	,	PUNCT
easat-9912	276	23	and	and	CCONJ
easat-9912	276	24	attitudes	attitude	NOUN
easat-9912	276	25	toward	toward	ADP
easat-9912	276	26	advertising	advertising	NOUN
easat-9912	276	27	.	.	PUNCT
easat-9912	277	1	some	some	DET
easat-9912	277	2	studies	study	NOUN
easat-9912	277	3	in	in	ADP
easat-9912	277	4	the	the	DET
easat-9912	277	5	literature	literature	NOUN
easat-9912	277	6	indicate	indicate	VERB
easat-9912	277	7	that	that	SCONJ
easat-9912	277	8	income	income	NOUN
easat-9912	277	9	level	level	NOUN
easat-9912	277	10	has	have	VERB
easat-9912	277	11	a	a	DET
easat-9912	277	12	direct	direct	ADJ
easat-9912	277	13	effect	effect	NOUN
easat-9912	277	14	on	on	ADP
easat-9912	277	15	the	the	DET
easat-9912	277	16	consumption	consumption	NOUN
easat-9912	277	17	of	of	ADP
easat-9912	277	18	sports	sport	NOUN
easat-9912	277	19	products	product	NOUN
easat-9912	277	20	[	[	X
easat-9912	277	21	32	32	NUM
easat-9912	277	22	]	]	PUNCT
easat-9912	277	23	.	.	PUNCT
easat-9912	278	1	however	however	ADV
easat-9912	278	2	,	,	PUNCT
easat-9912	278	3	this	this	DET
easat-9912	278	4	result	result	NOUN
easat-9912	278	5	obtained	obtain	VERB
easat-9912	278	6	from	from	ADP
easat-9912	278	7	the	the	DET
easat-9912	278	8	sample	sample	NOUN
easat-9912	278	9	of	of	ADP
easat-9912	278	10	university	university	NOUN
easat-9912	278	11	students	student	NOUN
easat-9912	278	12	shows	show	VERB
easat-9912	278	13	that	that	SCONJ
easat-9912	278	14	young	young	ADJ
easat-9912	278	15	people	people	NOUN
easat-9912	278	16	have	have	AUX
easat-9912	278	17	incorporated	incorporate	VERB
easat-9912	278	18	sports	sport	NOUN
easat-9912	278	19	products	product	NOUN
easat-9912	278	20	into	into	ADP
easat-9912	278	21	their	their	PRON
easat-9912	278	22	consumption	consumption	NOUN
easat-9912	278	23	habits	habit	NOUN
easat-9912	278	24	regardless	regardless	ADV
easat-9912	278	25	of	of	ADP
easat-9912	278	26	their	their	PRON
easat-9912	278	27	income	income	NOUN
easat-9912	278	28	level	level	NOUN
easat-9912	278	29	.	.	PUNCT
easat-9912	279	1	this	this	DET
easat-9912	279	2	finding	finding	NOUN
easat-9912	279	3	parallels	parallel	VERB
easat-9912	279	4	the	the	DET
easat-9912	279	5	emergence	emergence	NOUN
easat-9912	279	6	of	of	ADP
easat-9912	279	7	sports	sport	NOUN
easat-9912	279	8	clothing	clothing	NOUN
easat-9912	279	9	and	and	CCONJ
easat-9912	279	10	equipment	equipment	NOUN
easat-9912	279	11	as	as	ADP
easat-9912	279	12	a	a	DET
easat-9912	279	13	fashion	fashion	NOUN
easat-9912	279	14	element	element	NOUN
easat-9912	279	15	in	in	ADP
easat-9912	279	16	everyday	everyday	ADJ
easat-9912	279	17	life	life	NOUN
easat-9912	279	18	[	[	X
easat-9912	279	19	33	33	NUM
easat-9912	279	20	]	]	PUNCT
easat-9912	279	21	.	.	PUNCT
easat-9912	280	1	when	when	SCONJ
easat-9912	280	2	discussing	discuss	VERB
easat-9912	280	3	the	the	DET
easat-9912	280	4	limitations	limitation	NOUN
easat-9912	280	5	of	of	ADP
easat-9912	280	6	the	the	DET
easat-9912	280	7	study	study	NOUN
easat-9912	280	8	,	,	PUNCT
easat-9912	280	9	one	one	NUM
easat-9912	280	10	of	of	ADP
easat-9912	280	11	the	the	DET
easat-9912	280	12	most	most	ADV
easat-9912	280	13	important	important	ADJ
easat-9912	280	14	limitations	limitation	NOUN
easat-9912	280	15	is	be	AUX
easat-9912	280	16	that	that	SCONJ
easat-9912	280	17	the	the	DET
easat-9912	280	18	sample	sample	NOUN
easat-9912	280	19	consisted	consist	VERB
easat-9912	280	20	solely	solely	ADV
easat-9912	280	21	of	of	ADP
easat-9912	280	22	university	university	NOUN
easat-9912	280	23	students	student	NOUN
easat-9912	280	24	.	.	PUNCT
easat-9912	281	1	this	this	PRON
easat-9912	281	2	limits	limit	VERB
easat-9912	281	3	the	the	DET
easat-9912	281	4	generalizability	generalizability	NOUN
easat-9912	281	5	of	of	ADP
easat-9912	281	6	the	the	DET
easat-9912	281	7	findings	finding	NOUN
easat-9912	281	8	.	.	PUNCT
easat-9912	282	1	studies	study	NOUN
easat-9912	282	2	conducted	conduct	VERB
easat-9912	282	3	with	with	ADP
easat-9912	282	4	different	different	ADJ
easat-9912	282	5	age	age	NOUN
easat-9912	282	6	groups	group	NOUN
easat-9912	282	7	,	,	PUNCT
easat-9912	282	8	occupational	occupational	ADJ
easat-9912	282	9	groups	group	NOUN
easat-9912	282	10	,	,	PUNCT
easat-9912	282	11	or	or	CCONJ
easat-9912	282	12	in	in	ADP
easat-9912	282	13	different	different	ADJ
easat-9912	282	14	cultural	cultural	ADJ
easat-9912	282	15	contexts	contexts	NOUN
easat-9912	282	16	may	may	AUX
easat-9912	282	17	yield	yield	VERB
easat-9912	282	18	different	different	ADJ
easat-9912	282	19	results	result	NOUN
easat-9912	282	20	.	.	PUNCT
easat-9912	283	1	additionally	additionally	ADV
easat-9912	283	2	,	,	PUNCT
easat-9912	283	3	the	the	DET
easat-9912	283	4	scales	scale	NOUN
easat-9912	283	5	used	use	VERB
easat-9912	283	6	in	in	ADP
easat-9912	283	7	the	the	DET
easat-9912	283	8	study	study	NOUN
easat-9912	283	9	are	be	AUX
easat-9912	283	10	self	self	NOUN
easat-9912	283	11	-	-	PUNCT
easat-9912	283	12	report	report	NOUN
easat-9912	283	13	based	base	VERB
easat-9912	283	14	,	,	PUNCT
easat-9912	283	15	which	which	PRON
easat-9912	283	16	may	may	AUX
easat-9912	283	17	lead	lead	VERB
easat-9912	283	18	to	to	ADP
easat-9912	283	19	issues	issue	NOUN
easat-9912	283	20	such	such	ADJ
easat-9912	283	21	as	as	ADP
easat-9912	283	22	social	social	ADJ
easat-9912	283	23	desirability	desirability	NOUN
easat-9912	283	24	bias	bias	NOUN
easat-9912	283	25	[	[	X
easat-9912	283	26	37	37	NUM
easat-9912	283	27	]	]	PUNCT
easat-9912	283	28	.	.	PUNCT
easat-9912	284	1	relying	rely	VERB
easat-9912	284	2	on	on	ADP
easat-9912	284	3	participants	participant	NOUN
easat-9912	284	4	'	'	PART
easat-9912	284	5	self	self	NOUN
easat-9912	284	6	-	-	PUNCT
easat-9912	284	7	assessments	assessment	NOUN
easat-9912	284	8	highlights	highlight	NOUN
easat-9912	284	9	subjective	subjective	ADJ
easat-9912	284	10	perceptions	perception	NOUN
easat-9912	284	11	,	,	PUNCT
easat-9912	284	12	particularly	particularly	ADV
easat-9912	284	13	in	in	ADP
easat-9912	284	14	attitudes	attitude	NOUN
easat-9912	284	15	toward	toward	ADP
easat-9912	284	16	advertising	advertising	NOUN
easat-9912	284	17	.	.	PUNCT
easat-9912	285	1	another	another	DET
easat-9912	285	2	limitation	limitation	NOUN
easat-9912	285	3	is	be	AUX
easat-9912	285	4	that	that	SCONJ
easat-9912	285	5	the	the	DET
easat-9912	285	6	study	study	NOUN
easat-9912	285	7	has	have	VERB
easat-9912	285	8	a	a	DET
easat-9912	285	9	cross	cross	ADJ
easat-9912	285	10	-	-	ADJ
easat-9912	285	11	sectional	sectional	ADJ
easat-9912	285	12	design	design	NOUN
easat-9912	285	13	.	.	PUNCT
easat-9912	286	1	therefore	therefore	ADV
easat-9912	286	2	,	,	PUNCT
easat-9912	286	3	the	the	DET
easat-9912	286	4	findings	finding	NOUN
easat-9912	286	5	merely	merely	ADV
easat-9912	286	6	reflect	reflect	VERB
easat-9912	286	7	current	current	ADJ
easat-9912	286	8	trends	trend	NOUN
easat-9912	286	9	rather	rather	ADV
easat-9912	286	10	than	than	ADP
easat-9912	286	11	explaining	explain	VERB
easat-9912	286	12	causal	causal	ADJ
easat-9912	286	13	relationships	relationship	NOUN
easat-9912	286	14	.	.	PUNCT
easat-9912	287	1	future	future	ADJ
easat-9912	287	2	research	research	NOUN
easat-9912	287	3	could	could	AUX
easat-9912	287	4	examine	examine	VERB
easat-9912	287	5	the	the	DET
easat-9912	287	6	long	long	ADJ
easat-9912	287	7	-	-	PUNCT
easat-9912	287	8	term	term	NOUN
easat-9912	287	9	effects	effect	NOUN
easat-9912	287	10	of	of	ADP
easat-9912	287	11	advertising	advertising	NOUN
easat-9912	287	12	creativity	creativity	NOUN
easat-9912	287	13	on	on	ADP
easat-9912	287	14	purchasing	purchase	VERB
easat-9912	287	15	behavior	behavior	NOUN
easat-9912	287	16	through	through	ADP
easat-9912	287	17	longitudinal	longitudinal	ADJ
easat-9912	287	18	studies	study	NOUN
easat-9912	287	19	.	.	PUNCT
easat-9912	288	1	574	574	NUM
easat-9912	288	2	edelweiss	edelweiss	PROPN
easat-9912	288	3	applied	apply	VERB
easat-9912	288	4	science	science	NOUN
easat-9912	288	5	and	and	CCONJ
easat-9912	288	6	technology	technology	NOUN
easat-9912	288	7	issn	issn	PROPN
easat-9912	288	8	:	:	PUNCT
easat-9912	288	9	2576	2576	NUM
easat-9912	288	10	-	-	SYM
easat-9912	288	11	8484	8484	NUM
easat-9912	288	12	vol	vol	NOUN
easat-9912	288	13	.	.	PROPN
easat-9912	289	1	9	9	NUM
easat-9912	289	2	,	,	PUNCT
easat-9912	289	3	no	no	INTJ
easat-9912	289	4	.	.	NOUN
easat-9912	289	5	9	9	NUM
easat-9912	289	6	:	:	SYM
easat-9912	289	7	561	561	NUM
easat-9912	289	8	-	-	SYM
easat-9912	289	9	575	575	NUM
easat-9912	289	10	,	,	PUNCT
easat-9912	289	11	2025	2025	NUM
easat-9912	289	12	doi	doi	NOUN
easat-9912	289	13	:	:	PUNCT
easat-9912	289	14	10.55214/2576	10.55214/2576	NUM
easat-9912	289	15	-	-	SYM
easat-9912	289	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	289	17	©	©	PROPN
easat-9912	289	18	2025	2025	NUM
easat-9912	289	19	by	by	ADP
easat-9912	289	20	the	the	DET
easat-9912	289	21	authors	author	NOUN
easat-9912	289	22	;	;	PUNCT
easat-9912	289	23	licensee	licensee	PROPN
easat-9912	289	24	learning	learning	NOUN
easat-9912	289	25	gate	gate	NOUN
easat-9912	289	26	furthermore	furthermore	ADV
easat-9912	289	27	,	,	PUNCT
easat-9912	289	28	experimental	experimental	ADJ
easat-9912	289	29	designs	design	NOUN
easat-9912	289	30	can	can	AUX
easat-9912	289	31	be	be	AUX
easat-9912	289	32	used	use	VERB
easat-9912	289	33	to	to	PART
easat-9912	289	34	directly	directly	ADV
easat-9912	289	35	measure	measure	VERB
easat-9912	289	36	the	the	DET
easat-9912	289	37	impact	impact	NOUN
easat-9912	289	38	of	of	ADP
easat-9912	289	39	creative	creative	ADJ
easat-9912	289	40	advertising	advertising	NOUN
easat-9912	289	41	elements	element	NOUN
easat-9912	289	42	(	(	PUNCT
easat-9912	289	43	e.g.	e.g.	ADV
easat-9912	289	44	,	,	PUNCT
easat-9912	289	45	humor	humor	NOUN
easat-9912	289	46	,	,	PUNCT
easat-9912	289	47	emotional	emotional	ADJ
easat-9912	289	48	messages	message	NOUN
easat-9912	289	49	,	,	PUNCT
easat-9912	289	50	storytelling	storytelle	VERB
easat-9912	289	51	)	)	PUNCT
easat-9912	289	52	on	on	ADP
easat-9912	289	53	consumer	consumer	NOUN
easat-9912	289	54	behavior	behavior	NOUN
easat-9912	289	55	[	[	X
easat-9912	289	56	36	36	NUM
easat-9912	289	57	]	]	PUNCT
easat-9912	289	58	.	.	PUNCT
easat-9912	290	1	another	another	DET
easat-9912	290	2	suggestion	suggestion	NOUN
easat-9912	290	3	for	for	ADP
easat-9912	290	4	future	future	ADJ
easat-9912	290	5	research	research	NOUN
easat-9912	290	6	is	be	AUX
easat-9912	290	7	to	to	PART
easat-9912	290	8	examine	examine	VERB
easat-9912	290	9	differences	difference	NOUN
easat-9912	290	10	according	accord	VERB
easat-9912	290	11	to	to	ADP
easat-9912	290	12	sport	sport	NOUN
easat-9912	290	13	type	type	NOUN
easat-9912	290	14	in	in	ADP
easat-9912	290	15	more	more	ADJ
easat-9912	290	16	detail	detail	NOUN
easat-9912	290	17	.	.	PUNCT
easat-9912	291	1	although	although	SCONJ
easat-9912	291	2	no	no	DET
easat-9912	291	3	significant	significant	ADJ
easat-9912	291	4	difference	difference	NOUN
easat-9912	291	5	was	be	AUX
easat-9912	291	6	found	find	VERB
easat-9912	291	7	between	between	ADP
easat-9912	291	8	individual	individual	ADJ
easat-9912	291	9	and	and	CCONJ
easat-9912	291	10	team	team	NOUN
easat-9912	291	11	sports	sport	NOUN
easat-9912	291	12	in	in	ADP
easat-9912	291	13	this	this	DET
easat-9912	291	14	study	study	NOUN
easat-9912	291	15	,	,	PUNCT
easat-9912	291	16	it	it	PRON
easat-9912	291	17	would	would	AUX
easat-9912	291	18	be	be	AUX
easat-9912	291	19	useful	useful	ADJ
easat-9912	291	20	to	to	PART
easat-9912	291	21	expand	expand	VERB
easat-9912	291	22	the	the	DET
easat-9912	291	23	sample	sample	NOUN
easat-9912	291	24	and	and	CCONJ
easat-9912	291	25	examine	examine	VERB
easat-9912	291	26	differences	difference	NOUN
easat-9912	291	27	in	in	ADP
easat-9912	291	28	more	more	ADJ
easat-9912	291	29	depth	depth	NOUN
easat-9912	291	30	based	base	VERB
easat-9912	291	31	on	on	ADP
easat-9912	291	32	sport	sport	NOUN
easat-9912	291	33	type	type	NOUN
easat-9912	291	34	(	(	PUNCT
easat-9912	291	35	football	football	NOUN
easat-9912	291	36	,	,	PUNCT
easat-9912	291	37	basketball	basketball	NOUN
easat-9912	291	38	,	,	PUNCT
easat-9912	291	39	swimming	swimming	NOUN
easat-9912	291	40	,	,	PUNCT
easat-9912	291	41	tennis	tennis	NOUN
easat-9912	291	42	,	,	PUNCT
easat-9912	291	43	etc	etc	X
easat-9912	291	44	.	.	X
easat-9912	291	45	)	)	PUNCT
easat-9912	291	46	.	.	PUNCT
easat-9912	292	1	additionally	additionally	ADV
easat-9912	292	2	,	,	PUNCT
easat-9912	292	3	the	the	DET
easat-9912	292	4	emergence	emergence	NOUN
easat-9912	292	5	of	of	ADP
easat-9912	292	6	gender	gender	NOUN
easat-9912	292	7	differences	difference	NOUN
easat-9912	292	8	necessitates	necessitate	VERB
easat-9912	292	9	a	a	DET
easat-9912	292	10	more	more	ADV
easat-9912	292	11	detailed	detailed	ADJ
easat-9912	292	12	investigation	investigation	NOUN
easat-9912	292	13	of	of	ADP
easat-9912	292	14	women	woman	NOUN
easat-9912	292	15	consumers	consumer	NOUN
easat-9912	292	16	'	'	PART
easat-9912	292	17	sensitivity	sensitivity	NOUN
easat-9912	292	18	to	to	ADP
easat-9912	292	19	social	social	ADJ
easat-9912	292	20	media	medium	NOUN
easat-9912	292	21	advertisements	advertisement	NOUN
easat-9912	292	22	in	in	ADP
easat-9912	292	23	particular	particular	ADJ
easat-9912	292	24	.	.	PUNCT
easat-9912	293	1	in	in	ADP
easat-9912	293	2	conclusion	conclusion	NOUN
easat-9912	293	3	,	,	PUNCT
easat-9912	293	4	this	this	DET
easat-9912	293	5	study	study	NOUN
easat-9912	293	6	comprehensively	comprehensively	ADV
easat-9912	293	7	reveals	reveal	VERB
easat-9912	293	8	the	the	DET
easat-9912	293	9	relationships	relationship	NOUN
easat-9912	293	10	between	between	ADP
easat-9912	293	11	university	university	NOUN
easat-9912	293	12	students	student	NOUN
easat-9912	293	13	who	who	PRON
easat-9912	293	14	participate	participate	VERB
easat-9912	293	15	in	in	ADP
easat-9912	293	16	sports	sport	NOUN
easat-9912	293	17	and	and	CCONJ
easat-9912	293	18	their	their	PRON
easat-9912	293	19	intentions	intention	NOUN
easat-9912	293	20	to	to	PART
easat-9912	293	21	purchase	purchase	VERB
easat-9912	293	22	sports	sport	NOUN
easat-9912	293	23	products	product	NOUN
easat-9912	293	24	,	,	PUNCT
easat-9912	293	25	consumer	consumer	NOUN
easat-9912	293	26	behavior	behavior	NOUN
easat-9912	293	27	,	,	PUNCT
easat-9912	293	28	attitudes	attitude	NOUN
easat-9912	293	29	toward	toward	ADP
easat-9912	293	30	advertising	advertising	NOUN
easat-9912	293	31	,	,	PUNCT
easat-9912	293	32	and	and	CCONJ
easat-9912	293	33	the	the	DET
easat-9912	293	34	creativity	creativity	NOUN
easat-9912	293	35	of	of	ADP
easat-9912	293	36	social	social	ADJ
easat-9912	293	37	media	medium	NOUN
easat-9912	293	38	advertisements	advertisement	NOUN
easat-9912	293	39	.	.	PUNCT
easat-9912	294	1	the	the	DET
easat-9912	294	2	findings	finding	NOUN
easat-9912	294	3	indicate	indicate	VERB
easat-9912	294	4	that	that	SCONJ
easat-9912	294	5	the	the	DET
easat-9912	294	6	creativity	creativity	NOUN
easat-9912	294	7	of	of	ADP
easat-9912	294	8	social	social	ADJ
easat-9912	294	9	media	medium	NOUN
easat-9912	294	10	advertisements	advertisement	NOUN
easat-9912	294	11	has	have	VERB
easat-9912	294	12	a	a	DET
easat-9912	294	13	strong	strong	ADJ
easat-9912	294	14	influence	influence	NOUN
easat-9912	294	15	on	on	ADP
easat-9912	294	16	young	young	ADJ
easat-9912	294	17	consumers	consumer	NOUN
easat-9912	294	18	.	.	PUNCT
easat-9912	295	1	university	university	NOUN
easat-9912	295	2	students	student	NOUN
easat-9912	295	3	'	'	PART
easat-9912	295	4	positive	positive	ADJ
easat-9912	295	5	attitudes	attitude	NOUN
easat-9912	295	6	toward	toward	ADP
easat-9912	295	7	advertising	advertising	NOUN
easat-9912	295	8	are	be	AUX
easat-9912	295	9	closely	closely	ADV
easat-9912	295	10	related	relate	VERB
easat-9912	295	11	to	to	ADP
easat-9912	295	12	their	their	PRON
easat-9912	295	13	purchase	purchase	NOUN
easat-9912	295	14	intentions	intention	NOUN
easat-9912	295	15	.	.	PUNCT
easat-9912	296	1	this	this	PRON
easat-9912	296	2	underscores	underscore	VERB
easat-9912	296	3	the	the	DET
easat-9912	296	4	importance	importance	NOUN
easat-9912	296	5	of	of	ADP
easat-9912	296	6	creative	creative	ADJ
easat-9912	296	7	and	and	CCONJ
easat-9912	296	8	interactive	interactive	ADJ
easat-9912	296	9	advertisements	advertisement	NOUN
easat-9912	296	10	in	in	ADP
easat-9912	296	11	marketing	marketing	NOUN
easat-9912	296	12	strategies	strategy	NOUN
easat-9912	296	13	.	.	PUNCT
easat-9912	297	1	the	the	DET
easat-9912	297	2	sports	sport	NOUN
easat-9912	297	3	products	product	NOUN
easat-9912	297	4	market	market	NOUN
easat-9912	297	5	carries	carry	VERB
easat-9912	297	6	not	not	PART
easat-9912	297	7	only	only	ADV
easat-9912	297	8	functional	functional	ADJ
easat-9912	297	9	but	but	CCONJ
easat-9912	297	10	also	also	ADV
easat-9912	297	11	symbolic	symbolic	ADJ
easat-9912	297	12	value	value	NOUN
easat-9912	297	13	,	,	PUNCT
easat-9912	297	14	especially	especially	ADV
easat-9912	297	15	for	for	ADP
easat-9912	297	16	young	young	ADJ
easat-9912	297	17	consumers	consumer	NOUN
easat-9912	297	18	.	.	PUNCT
easat-9912	298	1	therefore	therefore	ADV
easat-9912	298	2	,	,	PUNCT
easat-9912	298	3	brands	brand	NOUN
easat-9912	298	4	need	need	VERB
easat-9912	298	5	to	to	PART
easat-9912	298	6	focus	focus	VERB
easat-9912	298	7	not	not	PART
easat-9912	298	8	only	only	ADV
easat-9912	298	9	on	on	ADP
easat-9912	298	10	product	product	NOUN
easat-9912	298	11	promotion	promotion	NOUN
easat-9912	298	12	but	but	CCONJ
easat-9912	298	13	also	also	ADV
easat-9912	298	14	on	on	ADP
easat-9912	298	15	strategies	strategy	NOUN
easat-9912	298	16	that	that	PRON
easat-9912	298	17	appeal	appeal	VERB
easat-9912	298	18	to	to	ADP
easat-9912	298	19	consumers	consumer	NOUN
easat-9912	298	20	'	'	PART
easat-9912	298	21	sense	sense	NOUN
easat-9912	298	22	of	of	ADP
easat-9912	298	23	identity	identity	NOUN
easat-9912	298	24	and	and	CCONJ
easat-9912	298	25	belonging	belonging	NOUN
easat-9912	298	26	.	.	PUNCT
easat-9912	299	1	the	the	DET
easat-9912	299	2	increasing	increase	VERB
easat-9912	299	3	creativity	creativity	NOUN
easat-9912	299	4	and	and	CCONJ
easat-9912	299	5	personalization	personalization	NOUN
easat-9912	299	6	of	of	ADP
easat-9912	299	7	social	social	ADJ
easat-9912	299	8	media	medium	NOUN
easat-9912	299	9	advertising	advertising	NOUN
easat-9912	299	10	will	will	AUX
easat-9912	299	11	be	be	AUX
easat-9912	299	12	one	one	NUM
easat-9912	299	13	of	of	ADP
easat-9912	299	14	the	the	DET
easat-9912	299	15	most	most	ADV
easat-9912	299	16	important	important	ADJ
easat-9912	299	17	factors	factor	NOUN
easat-9912	299	18	in	in	ADP
easat-9912	299	19	gaining	gain	VERB
easat-9912	299	20	a	a	DET
easat-9912	299	21	competitive	competitive	ADJ
easat-9912	299	22	advantage	advantage	NOUN
easat-9912	299	23	in	in	ADP
easat-9912	299	24	the	the	DET
easat-9912	299	25	sports	sport	NOUN
easat-9912	299	26	products	product	NOUN
easat-9912	299	27	sector	sector	NOUN
easat-9912	299	28	.	.	PUNCT
easat-9912	300	1	transparency	transparency	NOUN
easat-9912	300	2	:	:	PUNCT
easat-9912	300	3	the	the	DET
easat-9912	300	4	authors	author	NOUN
easat-9912	300	5	confirm	confirm	VERB
easat-9912	300	6	that	that	SCONJ
easat-9912	300	7	the	the	DET
easat-9912	300	8	manuscript	manuscript	NOUN
easat-9912	300	9	is	be	AUX
easat-9912	300	10	an	an	DET
easat-9912	300	11	honest	honest	ADJ
easat-9912	300	12	,	,	PUNCT
easat-9912	300	13	accurate	accurate	ADJ
easat-9912	300	14	,	,	PUNCT
easat-9912	300	15	and	and	CCONJ
easat-9912	300	16	transparent	transparent	ADJ
easat-9912	300	17	account	account	NOUN
easat-9912	300	18	of	of	ADP
easat-9912	300	19	the	the	DET
easat-9912	300	20	study	study	NOUN
easat-9912	300	21	;	;	PUNCT
easat-9912	300	22	that	that	SCONJ
easat-9912	300	23	no	no	DET
easat-9912	300	24	vital	vital	ADJ
easat-9912	300	25	features	feature	NOUN
easat-9912	300	26	of	of	ADP
easat-9912	300	27	the	the	DET
easat-9912	300	28	study	study	NOUN
easat-9912	300	29	have	have	AUX
easat-9912	300	30	been	be	AUX
easat-9912	300	31	omitted	omit	VERB
easat-9912	300	32	;	;	PUNCT
easat-9912	300	33	and	and	CCONJ
easat-9912	300	34	that	that	SCONJ
easat-9912	300	35	any	any	DET
easat-9912	300	36	discrepancies	discrepancy	NOUN
easat-9912	300	37	from	from	ADP
easat-9912	300	38	the	the	DET
easat-9912	300	39	study	study	NOUN
easat-9912	300	40	as	as	SCONJ
easat-9912	300	41	planned	plan	VERB
easat-9912	300	42	have	have	AUX
easat-9912	300	43	been	be	AUX
easat-9912	300	44	explained	explain	VERB
easat-9912	300	45	.	.	PUNCT
easat-9912	301	1	this	this	DET
easat-9912	301	2	study	study	NOUN
easat-9912	301	3	followed	follow	VERB
easat-9912	301	4	all	all	DET
easat-9912	301	5	ethical	ethical	ADJ
easat-9912	301	6	practices	practice	NOUN
easat-9912	301	7	during	during	ADP
easat-9912	301	8	writing	writing	NOUN
easat-9912	301	9	.	.	PUNCT
easat-9912	302	1	copyright	copyright	NOUN
easat-9912	302	2	:	:	PUNCT
easat-9912	302	3	©	©	PROPN
easat-9912	302	4	2025	2025	NUM
easat-9912	302	5	by	by	ADP
easat-9912	302	6	the	the	DET
easat-9912	302	7	authors	author	NOUN
easat-9912	302	8	.	.	PUNCT
easat-9912	303	1	this	this	DET
easat-9912	303	2	open	open	ADJ
easat-9912	303	3	-	-	PUNCT
easat-9912	303	4	access	access	NOUN
easat-9912	303	5	article	article	NOUN
easat-9912	303	6	is	be	AUX
easat-9912	303	7	distributed	distribute	VERB
easat-9912	303	8	under	under	ADP
easat-9912	303	9	the	the	DET
easat-9912	303	10	terms	term	NOUN
easat-9912	303	11	and	and	CCONJ
easat-9912	303	12	conditions	condition	NOUN
easat-9912	303	13	of	of	ADP
easat-9912	303	14	the	the	DET
easat-9912	303	15	creative	creative	ADJ
easat-9912	303	16	commons	common	NOUN
easat-9912	303	17	attribution	attribution	NOUN
easat-9912	303	18	(	(	PUNCT
easat-9912	303	19	cc	cc	NOUN
easat-9912	303	20	by	by	ADP
easat-9912	303	21	)	)	PUNCT
easat-9912	303	22	license	license	NOUN
easat-9912	303	23	(	(	PUNCT
easat-9912	303	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9912	303	25	)	)	PUNCT
easat-9912	303	26	.	.	PUNCT
easat-9912	304	1	references	reference	NOUN
easat-9912	304	2	[	[	X
easat-9912	304	3	1	1	NUM
easat-9912	304	4	]	]	PUNCT
easat-9912	304	5	a.	a.	NOUN
easat-9912	304	6	c.	c.	PROPN
easat-9912	304	7	t.	t.	PROPN
easat-9912	304	8	smith	smith	PROPN
easat-9912	304	9	and	and	CCONJ
easat-9912	304	10	b.	b.	PROPN
easat-9912	304	11	stewart	stewart	PROPN
easat-9912	304	12	,	,	PUNCT
easat-9912	304	13	introduction	introduction	NOUN
easat-9912	304	14	to	to	ADP
easat-9912	304	15	sport	sport	NOUN
easat-9912	304	16	marketing	marketing	NOUN
easat-9912	304	17	,	,	PUNCT
easat-9912	304	18	2nd	2nd	ADJ
easat-9912	304	19	ed	ed	NOUN
easat-9912	304	20	.	.	PUNCT
easat-9912	305	1	uk	uk	PROPN
easat-9912	305	2	:	:	PUNCT
easat-9912	305	3	routledge	routledge	PROPN
easat-9912	305	4	,	,	PUNCT
easat-9912	305	5	2015	2015	NUM
easat-9912	305	6	.	.	PUNCT
easat-9912	306	1	[	[	X
easat-9912	306	2	2	2	X
easat-9912	306	3	]	]	X
easat-9912	306	4	y.	y.	PROPN
easat-9912	306	5	j.	j.	PROPN
easat-9912	306	6	ko	ko	PROPN
easat-9912	306	7	,	,	PUNCT
easat-9912	306	8	k.	k.	PROPN
easat-9912	306	9	kim	kim	PROPN
easat-9912	306	10	,	,	PUNCT
easat-9912	306	11	c.	c.	PROPN
easat-9912	306	12	l.	l.	PROPN
easat-9912	306	13	claussen	claussen	PROPN
easat-9912	306	14	,	,	PUNCT
easat-9912	306	15	and	and	CCONJ
easat-9912	306	16	t.	t.	PROPN
easat-9912	306	17	h.	h.	PROPN
easat-9912	306	18	kim	kim	PROPN
easat-9912	306	19	,	,	PUNCT
easat-9912	306	20	"	"	PUNCT
easat-9912	306	21	the	the	DET
easat-9912	306	22	effects	effect	NOUN
easat-9912	306	23	of	of	ADP
easat-9912	306	24	sport	sport	NOUN
easat-9912	306	25	involvement	involvement	NOUN
easat-9912	306	26	,	,	PUNCT
easat-9912	306	27	sponsor	sponsor	NOUN
easat-9912	306	28	awareness	awareness	NOUN
easat-9912	306	29	and	and	CCONJ
easat-9912	306	30	corporate	corporate	ADJ
easat-9912	306	31	image	image	NOUN
easat-9912	306	32	on	on	ADP
easat-9912	306	33	intention	intention	NOUN
easat-9912	306	34	to	to	PART
easat-9912	306	35	purchase	purchase	VERB
easat-9912	306	36	sponsors	sponsor	NOUN
easat-9912	306	37	'	'	PART
easat-9912	306	38	products	product	NOUN
easat-9912	306	39	,	,	PUNCT
easat-9912	306	40	"	"	PUNCT
easat-9912	306	41	international	international	ADJ
easat-9912	306	42	journal	journal	NOUN
easat-9912	306	43	of	of	ADP
easat-9912	306	44	sports	sport	NOUN
easat-9912	306	45	marketing	marketing	NOUN
easat-9912	306	46	and	and	CCONJ
easat-9912	306	47	sponsorship	sponsorship	NOUN
easat-9912	306	48	,	,	PUNCT
easat-9912	306	49	vol	vol	NOUN
easat-9912	306	50	.	.	NOUN
easat-9912	306	51	9	9	NUM
easat-9912	306	52	,	,	PUNCT
easat-9912	306	53	no	no	INTJ
easat-9912	306	54	.	.	NOUN
easat-9912	306	55	2	2	NUM
easat-9912	306	56	,	,	PUNCT
easat-9912	306	57	pp	pp	ADJ
easat-9912	306	58	.	.	PUNCT
easat-9912	307	1	6	6	NUM
easat-9912	307	2	-	-	SYM
easat-9912	307	3	21	21	NUM
easat-9912	307	4	,	,	PUNCT
easat-9912	307	5	2008	2008	NUM
easat-9912	307	6	.	.	PUNCT
easat-9912	308	1	https://doi.org/10.1108/ijsms-09-02-2008-b004	https://doi.org/10.1108/ijsms-09-02-2008-b004	X
easat-9912	308	2	[	[	X
easat-9912	308	3	3	3	X
easat-9912	308	4	]	]	X
easat-9912	308	5	b.	b.	PROPN
easat-9912	308	6	c.	c.	PROPN
easat-9912	308	7	green	green	PROPN
easat-9912	308	8	,	,	PUNCT
easat-9912	308	9	"	"	PUNCT
easat-9912	308	10	leveraging	leverage	VERB
easat-9912	308	11	subculture	subculture	NOUN
easat-9912	308	12	and	and	CCONJ
easat-9912	308	13	identity	identity	NOUN
easat-9912	308	14	to	to	PART
easat-9912	308	15	promote	promote	VERB
easat-9912	308	16	sport	sport	NOUN
easat-9912	308	17	events	event	NOUN
easat-9912	308	18	,	,	PUNCT
easat-9912	308	19	"	"	PUNCT
easat-9912	308	20	sport	sport	NOUN
easat-9912	308	21	management	management	NOUN
easat-9912	308	22	review	review	NOUN
easat-9912	308	23	,	,	PUNCT
easat-9912	308	24	vol	vol	NOUN
easat-9912	308	25	.	.	PROPN
easat-9912	309	1	4	4	NUM
easat-9912	309	2	,	,	PUNCT
easat-9912	309	3	no	no	INTJ
easat-9912	309	4	.	.	NOUN
easat-9912	309	5	1	1	NUM
easat-9912	309	6	,	,	PUNCT
easat-9912	309	7	pp	pp	ADJ
easat-9912	309	8	.	.	PUNCT
easat-9912	310	1	1–19	1–19	NOUN
easat-9912	310	2	,	,	PUNCT
easat-9912	310	3	2001	2001	NUM
easat-9912	310	4	.	.	PUNCT
easat-9912	311	1	https://doi.org/10.1016/s1441-3523(01)70067-8	https://doi.org/10.1016/s1441-3523(01)70067-8	PROPN
easat-9912	312	1	[	[	X
easat-9912	312	2	4	4	NUM
easat-9912	312	3	]	]	X
easat-9912	312	4	f.	f.	PROPN
easat-9912	312	5	zeng	zeng	PROPN
easat-9912	312	6	,	,	PUNCT
easat-9912	312	7	l.	l.	PROPN
easat-9912	312	8	huang	huang	PROPN
easat-9912	312	9	,	,	PUNCT
easat-9912	312	10	and	and	CCONJ
easat-9912	312	11	w.	w.	PROPN
easat-9912	312	12	dou	dou	PROPN
easat-9912	312	13	,	,	PUNCT
easat-9912	312	14	"	"	PUNCT
easat-9912	312	15	social	social	ADJ
easat-9912	312	16	factors	factor	NOUN
easat-9912	312	17	in	in	ADP
easat-9912	312	18	user	user	NOUN
easat-9912	312	19	perceptions	perception	NOUN
easat-9912	312	20	and	and	CCONJ
easat-9912	312	21	responses	response	NOUN
easat-9912	312	22	to	to	ADP
easat-9912	312	23	advertising	advertising	NOUN
easat-9912	312	24	in	in	ADP
easat-9912	312	25	online	online	ADJ
easat-9912	312	26	social	social	ADJ
easat-9912	312	27	networking	network	VERB
easat-9912	312	28	communities	community	NOUN
easat-9912	312	29	,	,	PUNCT
easat-9912	312	30	"	"	PUNCT
easat-9912	312	31	journal	journal	NOUN
easat-9912	312	32	of	of	ADP
easat-9912	312	33	interactive	interactive	ADJ
easat-9912	312	34	advertising	advertising	NOUN
easat-9912	312	35	,	,	PUNCT
easat-9912	312	36	vol	vol	NOUN
easat-9912	312	37	.	.	PROPN
easat-9912	312	38	10	10	NUM
easat-9912	312	39	,	,	PUNCT
easat-9912	312	40	no	no	INTJ
easat-9912	312	41	.	.	NOUN
easat-9912	312	42	1	1	NUM
easat-9912	312	43	,	,	PUNCT
easat-9912	312	44	pp	pp	ADJ
easat-9912	312	45	.	.	PUNCT
easat-9912	313	1	1	1	NUM
easat-9912	313	2	-	-	SYM
easat-9912	313	3	13	13	NUM
easat-9912	313	4	,	,	PUNCT
easat-9912	313	5	2009	2009	NUM
easat-9912	313	6	.	.	PUNCT
easat-9912	314	1	https://doi.org/10.1080/15252019.2009.10722159	https://doi.org/10.1080/15252019.2009.10722159	PROPN
easat-9912	315	1	[	[	X
easat-9912	315	2	5	5	NUM
easat-9912	315	3	]	]	PUNCT
easat-9912	315	4	i.	i.	NOUN
easat-9912	315	5	ajzen	ajzen	PROPN
easat-9912	315	6	,	,	PUNCT
easat-9912	315	7	"	"	PUNCT
easat-9912	315	8	the	the	DET
easat-9912	315	9	theory	theory	NOUN
easat-9912	315	10	of	of	ADP
easat-9912	315	11	planned	plan	VERB
easat-9912	315	12	behavior	behavior	NOUN
easat-9912	315	13	,	,	PUNCT
easat-9912	315	14	"	"	PUNCT
easat-9912	315	15	organizational	organizational	ADJ
easat-9912	315	16	behavior	behavior	NOUN
easat-9912	315	17	and	and	CCONJ
easat-9912	315	18	human	human	ADJ
easat-9912	315	19	decision	decision	NOUN
easat-9912	315	20	processes	process	NOUN
easat-9912	315	21	,	,	PUNCT
easat-9912	315	22	vol	vol	NOUN
easat-9912	315	23	.	.	PROPN
easat-9912	316	1	50	50	NUM
easat-9912	316	2	,	,	PUNCT
easat-9912	316	3	no	no	INTJ
easat-9912	316	4	.	.	NOUN
easat-9912	316	5	2	2	NUM
easat-9912	316	6	,	,	PUNCT
easat-9912	316	7	pp	pp	ADJ
easat-9912	316	8	.	.	PUNCT
easat-9912	317	1	179–211	179–211	NUM
easat-9912	317	2	,	,	PUNCT
easat-9912	317	3	1991	1991	NUM
easat-9912	317	4	.	.	PUNCT
easat-9912	318	1	https://doi.org/10.1016/0749-5978(91)90020-t	https://doi.org/10.1016/0749-5978(91)90020-t	PROPN
easat-9912	319	1	[	[	X
easat-9912	319	2	6	6	NUM
easat-9912	319	3	]	]	PUNCT
easat-9912	319	4	p.	p.	NOUN
easat-9912	319	5	kotler	kotler	PROPN
easat-9912	319	6	and	and	CCONJ
easat-9912	319	7	k.	k.	PROPN
easat-9912	319	8	l.	l.	PROPN
easat-9912	319	9	keller	keller	PROPN
easat-9912	319	10	,	,	PUNCT
easat-9912	319	11	marketing	marketing	NOUN
easat-9912	319	12	management	management	NOUN
easat-9912	319	13	,	,	PUNCT
easat-9912	319	14	15th	15th	ADJ
easat-9912	319	15	ed	ed	NOUN
easat-9912	319	16	.	.	PUNCT
easat-9912	319	17	england	england	PROPN
easat-9912	319	18	:	:	PUNCT
easat-9912	319	19	pearson	pearson	PROPN
easat-9912	319	20	,	,	PUNCT
easat-9912	319	21	2016	2016	NUM
easat-9912	319	22	.	.	PUNCT
easat-9912	320	1	[	[	X
easat-9912	320	2	7	7	X
easat-9912	320	3	]	]	X
easat-9912	320	4	r.	r.	PROPN
easat-9912	320	5	g.	g.	PROPN
easat-9912	320	6	duffett	duffett	PROPN
easat-9912	320	7	,	,	PUNCT
easat-9912	320	8	"	"	PUNCT
easat-9912	320	9	facebook	facebook	NOUN
easat-9912	320	10	advertising	advertising	NOUN
easat-9912	320	11	’s	’s	PART
easat-9912	320	12	influence	influence	NOUN
easat-9912	320	13	on	on	ADP
easat-9912	320	14	intention	intention	NOUN
easat-9912	320	15	-	-	PUNCT
easat-9912	320	16	to	to	ADP
easat-9912	320	17	-	-	PUNCT
easat-9912	320	18	purchase	purchase	VERB
easat-9912	320	19	and	and	CCONJ
easat-9912	320	20	purchase	purchase	NOUN
easat-9912	320	21	amongst	amongst	ADP
easat-9912	320	22	millennials	millennial	NOUN
easat-9912	320	23	,	,	PUNCT
easat-9912	320	24	"	"	PUNCT
easat-9912	320	25	internet	internet	NOUN
easat-9912	320	26	research	research	NOUN
easat-9912	320	27	,	,	PUNCT
easat-9912	320	28	vol	vol	NOUN
easat-9912	320	29	.	.	PROPN
easat-9912	320	30	25	25	NUM
easat-9912	320	31	,	,	PUNCT
easat-9912	320	32	no	no	INTJ
easat-9912	320	33	.	.	NOUN
easat-9912	320	34	4	4	NUM
easat-9912	320	35	,	,	PUNCT
easat-9912	320	36	pp	pp	ADJ
easat-9912	320	37	.	.	PUNCT
easat-9912	321	1	498–526	498–526	NUM
easat-9912	321	2	,	,	PUNCT
easat-9912	321	3	2015	2015	NUM
easat-9912	321	4	.	.	PUNCT
easat-9912	322	1	https://doi.org/10.1108/intr-01-2014-0020	https://doi.org/10.1108/intr-01-2014-0020	NOUN
easat-9912	323	1	[	[	X
easat-9912	323	2	8	8	NUM
easat-9912	323	3	]	]	PUNCT
easat-9912	323	4	s.	s.	PROPN
easat-9912	323	5	b.	b.	PROPN
easat-9912	323	6	mackenzie	mackenzie	PROPN
easat-9912	323	7	and	and	CCONJ
easat-9912	323	8	r.	r.	PROPN
easat-9912	323	9	j.	j.	PROPN
easat-9912	323	10	lutz	lutz	PROPN
easat-9912	323	11	,	,	PUNCT
easat-9912	323	12	"	"	PUNCT
easat-9912	323	13	an	an	DET
easat-9912	323	14	empirical	empirical	ADJ
easat-9912	323	15	examination	examination	NOUN
easat-9912	323	16	of	of	ADP
easat-9912	323	17	the	the	DET
easat-9912	323	18	structural	structural	ADJ
easat-9912	323	19	antecedents	antecedent	NOUN
easat-9912	323	20	of	of	ADP
easat-9912	323	21	attitude	attitude	NOUN
easat-9912	323	22	toward	toward	ADP
easat-9912	323	23	the	the	DET
easat-9912	323	24	ad	ad	NOUN
easat-9912	323	25	in	in	ADP
easat-9912	323	26	an	an	DET
easat-9912	323	27	advertising	advertising	NOUN
easat-9912	323	28	pretesting	preteste	VERB
easat-9912	323	29	context	context	NOUN
easat-9912	323	30	,	,	PUNCT
easat-9912	323	31	"	"	PUNCT
easat-9912	323	32	journal	journal	NOUN
easat-9912	323	33	of	of	ADP
easat-9912	323	34	marketing	marketing	NOUN
easat-9912	323	35	,	,	PUNCT
easat-9912	323	36	vol	vol	NOUN
easat-9912	323	37	.	.	PROPN
easat-9912	324	1	53	53	NUM
easat-9912	324	2	,	,	PUNCT
easat-9912	324	3	no	no	INTJ
easat-9912	324	4	.	.	NOUN
easat-9912	324	5	2	2	NUM
easat-9912	324	6	,	,	PUNCT
easat-9912	324	7	pp	pp	ADJ
easat-9912	324	8	.	.	PUNCT
easat-9912	325	1	48	48	NUM
easat-9912	325	2	-	-	SYM
easat-9912	325	3	65	65	NUM
easat-9912	325	4	,	,	PUNCT
easat-9912	325	5	1989	1989	NUM
easat-9912	325	6	.	.	PUNCT
easat-9912	326	1	https://doi.org/10.1177/002224298905300204	https://doi.org/10.1177/002224298905300204	X
easat-9912	327	1	[	[	X
easat-9912	327	2	9	9	NUM
easat-9912	327	3	]	]	PUNCT
easat-9912	327	4	r.	r.	PROPN
easat-9912	327	5	e.	e.	PROPN
easat-9912	327	6	smith	smith	PROPN
easat-9912	327	7	,	,	PUNCT
easat-9912	327	8	j.	j.	PROPN
easat-9912	327	9	chen	chen	PROPN
easat-9912	327	10	,	,	PUNCT
easat-9912	327	11	and	and	CCONJ
easat-9912	327	12	x.	x.	PROPN
easat-9912	327	13	yang	yang	PROPN
easat-9912	327	14	,	,	PUNCT
easat-9912	327	15	"	"	PUNCT
easat-9912	327	16	the	the	DET
easat-9912	327	17	impact	impact	NOUN
easat-9912	327	18	of	of	ADP
easat-9912	327	19	advertising	advertising	NOUN
easat-9912	327	20	creativity	creativity	NOUN
easat-9912	327	21	on	on	ADP
easat-9912	327	22	the	the	DET
easat-9912	327	23	hierarchy	hierarchy	NOUN
easat-9912	327	24	of	of	ADP
easat-9912	327	25	effects	effect	NOUN
easat-9912	327	26	,	,	PUNCT
easat-9912	327	27	"	"	PUNCT
easat-9912	327	28	journal	journal	NOUN
easat-9912	327	29	of	of	ADP
easat-9912	327	30	advertising	advertising	NOUN
easat-9912	327	31	,	,	PUNCT
easat-9912	327	32	vol	vol	NOUN
easat-9912	327	33	.	.	PROPN
easat-9912	328	1	37	37	NUM
easat-9912	328	2	,	,	PUNCT
easat-9912	328	3	no	no	INTJ
easat-9912	328	4	.	.	NOUN
easat-9912	328	5	4	4	NUM
easat-9912	328	6	,	,	PUNCT
easat-9912	328	7	pp	pp	ADJ
easat-9912	328	8	.	.	PUNCT
easat-9912	329	1	47	47	NUM
easat-9912	329	2	-	-	SYM
easat-9912	329	3	62	62	NUM
easat-9912	329	4	,	,	PUNCT
easat-9912	329	5	2008	2008	NUM
easat-9912	329	6	.	.	PUNCT
easat-9912	330	1	https://doi.org/10.2753/joa0091-3367370404	https://doi.org/10.2753/joa0091-3367370404	PROPN
easat-9912	331	1	[	[	X
easat-9912	331	2	10	10	NUM
easat-9912	331	3	]	]	PUNCT
easat-9912	331	4	m.	m.	NOUN
easat-9912	331	5	p.	p.	PROPN
easat-9912	331	6	marder	marder	PROPN
easat-9912	331	7	,	,	PUNCT
easat-9912	331	8	research	research	NOUN
easat-9912	331	9	methods	method	NOUN
easat-9912	331	10	of	of	ADP
easat-9912	331	11	science	science	NOUN
easat-9912	331	12	.	.	PUNCT
easat-9912	332	1	england	england	PROPN
easat-9912	332	2	:	:	PUNCT
easat-9912	332	3	cambridge	cambridge	PROPN
easat-9912	332	4	university	university	PROPN
easat-9912	332	5	press	press	NOUN
easat-9912	332	6	,	,	PUNCT
easat-9912	332	7	2012	2012	NUM
easat-9912	332	8	.	.	PUNCT
easat-9912	333	1	[	[	X
easat-9912	333	2	11	11	NUM
easat-9912	333	3	]	]	X
easat-9912	333	4	g.	g.	PROPN
easat-9912	333	5	w.	w.	PROPN
easat-9912	333	6	bock	bock	PROPN
easat-9912	333	7	,	,	PUNCT
easat-9912	333	8	j.	j.	PROPN
easat-9912	333	9	lee	lee	PROPN
easat-9912	333	10	,	,	PUNCT
easat-9912	333	11	h.	h.	PROPN
easat-9912	333	12	h.	h.	PROPN
easat-9912	333	13	kuan	kuan	PROPN
easat-9912	333	14	,	,	PUNCT
easat-9912	333	15	and	and	CCONJ
easat-9912	333	16	j.	j.	PROPN
easat-9912	333	17	h.	h.	PROPN
easat-9912	333	18	kim	kim	PROPN
easat-9912	333	19	,	,	PUNCT
easat-9912	333	20	"	"	PUNCT
easat-9912	333	21	the	the	DET
easat-9912	333	22	progression	progression	NOUN
easat-9912	333	23	of	of	ADP
easat-9912	333	24	online	online	ADJ
easat-9912	333	25	trust	trust	NOUN
easat-9912	333	26	in	in	ADP
easat-9912	333	27	the	the	DET
easat-9912	333	28	multi	multi	ADJ
easat-9912	333	29	-	-	ADJ
easat-9912	333	30	channel	channel	ADJ
easat-9912	333	31	retailer	retailer	NOUN
easat-9912	333	32	context	context	NOUN
easat-9912	333	33	and	and	CCONJ
easat-9912	333	34	the	the	DET
easat-9912	333	35	role	role	NOUN
easat-9912	333	36	of	of	ADP
easat-9912	333	37	product	product	NOUN
easat-9912	333	38	uncertainty	uncertainty	NOUN
easat-9912	333	39	,	,	PUNCT
easat-9912	333	40	"	"	PUNCT
easat-9912	333	41	decision	decision	NOUN
easat-9912	333	42	support	support	NOUN
easat-9912	333	43	systems	system	NOUN
easat-9912	333	44	,	,	PUNCT
easat-9912	333	45	vol	vol	NOUN
easat-9912	333	46	.	.	PROPN
easat-9912	334	1	53	53	NUM
easat-9912	334	2	,	,	PUNCT
easat-9912	334	3	no	no	INTJ
easat-9912	334	4	.	.	NOUN
easat-9912	334	5	1	1	NUM
easat-9912	334	6	,	,	PUNCT
easat-9912	334	7	pp	pp	ADJ
easat-9912	334	8	.	.	PUNCT
easat-9912	335	1	97	97	NUM
easat-9912	335	2	-	-	SYM
easat-9912	335	3	107	107	NUM
easat-9912	335	4	,	,	PUNCT
easat-9912	335	5	2012	2012	NUM
easat-9912	335	6	.	.	PUNCT
easat-9912	336	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9912	336	2	https://doi.org/10.1108/ijsms-09-02-2008-b004	https://doi.org/10.1108/ijsms-09-02-2008-b004	X
easat-9912	336	3	https://doi.org/10.1016/s1441-3523(01)70067-8	https://doi.org/10.1016/s1441-3523(01)70067-8	VERB
easat-9912	336	4	https://doi.org/10.1080/15252019.2009.10722159	https://doi.org/10.1080/15252019.2009.10722159	PROPN
easat-9912	337	1	https://doi.org/10.1016/0749-5978(91)90020-t	https://doi.org/10.1016/0749-5978(91)90020-t	PROPN
easat-9912	337	2	https://doi.org/10.1108/intr-01-2014-0020	https://doi.org/10.1108/intr-01-2014-0020	NOUN
easat-9912	337	3	https://doi.org/10.1177/002224298905300204	https://doi.org/10.1177/002224298905300204	PUNCT
easat-9912	337	4	https://doi.org/10.2753/joa0091-3367370404	https://doi.org/10.2753/joa0091-3367370404	NOUN
easat-9912	337	5	575	575	NUM
easat-9912	337	6	edelweiss	edelweiss	PROPN
easat-9912	337	7	applied	apply	VERB
easat-9912	337	8	science	science	NOUN
easat-9912	337	9	and	and	CCONJ
easat-9912	337	10	technology	technology	NOUN
easat-9912	337	11	issn	issn	PROPN
easat-9912	337	12	:	:	PUNCT
easat-9912	337	13	2576	2576	NUM
easat-9912	337	14	-	-	SYM
easat-9912	337	15	8484	8484	NUM
easat-9912	337	16	vol	vol	NOUN
easat-9912	337	17	.	.	PROPN
easat-9912	338	1	9	9	NUM
easat-9912	338	2	,	,	PUNCT
easat-9912	338	3	no	no	INTJ
easat-9912	338	4	.	.	NOUN
easat-9912	338	5	9	9	NUM
easat-9912	338	6	:	:	SYM
easat-9912	338	7	561	561	NUM
easat-9912	338	8	-	-	SYM
easat-9912	338	9	575	575	NUM
easat-9912	338	10	,	,	PUNCT
easat-9912	338	11	2025	2025	NUM
easat-9912	338	12	doi	doi	NOUN
easat-9912	338	13	:	:	PUNCT
easat-9912	338	14	10.55214/2576	10.55214/2576	NUM
easat-9912	338	15	-	-	SYM
easat-9912	338	16	8484.v9i9.9912	8484.v9i9.9912	NUM
easat-9912	338	17	©	©	PROPN
easat-9912	338	18	2025	2025	NUM
easat-9912	338	19	by	by	ADP
easat-9912	338	20	the	the	DET
easat-9912	338	21	authors	author	NOUN
easat-9912	338	22	;	;	PUNCT
easat-9912	338	23	licensee	licensee	PROPN
easat-9912	338	24	learning	learning	NOUN
easat-9912	338	25	gate	gate	NOUN
easat-9912	339	1	[	[	X
easat-9912	339	2	12	12	NUM
easat-9912	339	3	]	]	X
easat-9912	339	4	l.	l.	PROPN
easat-9912	339	5	can	can	AUX
easat-9912	339	6	and	and	CCONJ
easat-9912	339	7	o.	o.	PROPN
easat-9912	339	8	maçka	maçka	PROPN
easat-9912	339	9	,	,	PUNCT
easat-9912	339	10	"	"	PUNCT
easat-9912	339	11	the	the	DET
easat-9912	339	12	effect	effect	NOUN
easat-9912	339	13	of	of	ADP
easat-9912	339	14	social	social	ADJ
easat-9912	339	15	media	medium	NOUN
easat-9912	339	16	advertising	advertising	NOUN
easat-9912	339	17	creativity	creativity	NOUN
easat-9912	339	18	and	and	CCONJ
easat-9912	339	19	attitude	attitude	NOUN
easat-9912	339	20	toward	toward	ADP
easat-9912	339	21	advertising	advertising	NOUN
easat-9912	339	22	on	on	ADP
easat-9912	339	23	purchase	purchase	NOUN
easat-9912	339	24	intention	intention	NOUN
easat-9912	339	25	,	,	PUNCT
easat-9912	339	26	"	"	PUNCT
easat-9912	339	27	presented	present	VERB
easat-9912	339	28	at	at	ADP
easat-9912	339	29	the	the	DET
easat-9912	339	30	21st	21st	ADJ
easat-9912	339	31	marketing	marketing	NOUN
easat-9912	339	32	congress	congress	PROPN
easat-9912	339	33	,	,	PUNCT
easat-9912	339	34	kütahya	kütahya	PROPN
easat-9912	339	35	,	,	PUNCT
easat-9912	339	36	türkiye	türkiye	PROPN
easat-9912	339	37	,	,	PUNCT
easat-9912	339	38	2016	2016	NUM
easat-9912	339	39	.	.	PUNCT
easat-9912	340	1	[	[	X
easat-9912	340	2	13	13	NUM
easat-9912	340	3	]	]	PUNCT
easat-9912	340	4	m.	m.	NOUN
easat-9912	340	5	s.	s.	PROPN
easat-9912	340	6	i̇şlek	i̇şlek	PROPN
easat-9912	340	7	,	,	PUNCT
easat-9912	340	8	"	"	PUNCT
easat-9912	340	9	the	the	DET
easat-9912	340	10	effects	effect	NOUN
easat-9912	340	11	of	of	ADP
easat-9912	340	12	social	social	ADJ
easat-9912	340	13	media	medium	NOUN
easat-9912	340	14	on	on	ADP
easat-9912	340	15	consumer	consumer	NOUN
easat-9912	340	16	behavior	behavior	NOUN
easat-9912	340	17	:	:	PUNCT
easat-9912	340	18	a	a	DET
easat-9912	340	19	study	study	NOUN
easat-9912	340	20	on	on	ADP
easat-9912	340	21	social	social	ADJ
easat-9912	340	22	media	medium	NOUN
easat-9912	340	23	users	user	NOUN
easat-9912	340	24	in	in	ADP
easat-9912	340	25	türkiye	türkiye	PROPN
easat-9912	340	26	,	,	PUNCT
easat-9912	340	27	"	"	PUNCT
easat-9912	340	28	master	master	NOUN
easat-9912	340	29	’s	’s	PART
easat-9912	340	30	thesis	thesis	NOUN
easat-9912	340	31	,	,	PUNCT
easat-9912	340	32	institute	institute	NOUN
easat-9912	340	33	of	of	ADP
easat-9912	340	34	social	social	ADJ
easat-9912	340	35	sciences	sciences	PROPN
easat-9912	340	36	,	,	PUNCT
easat-9912	340	37	karamanoğlu	karamanoğlu	PROPN
easat-9912	340	38	mehmetbey	mehmetbey	PROPN
easat-9912	340	39	university	university	PROPN
easat-9912	340	40	,	,	PUNCT
easat-9912	340	41	karaman	karaman	PROPN
easat-9912	340	42	,	,	PUNCT
easat-9912	340	43	türkiye	türkiye	PROPN
easat-9912	340	44	,	,	PUNCT
easat-9912	340	45	2012	2012	NUM
easat-9912	340	46	.	.	PUNCT
easat-9912	341	1	[	[	X
easat-9912	341	2	online	online	X
easat-9912	341	3	]	]	X
easat-9912	341	4	.	.	PUNCT
easat-9912	342	1	[	[	X
easat-9912	342	2	14	14	NUM
easat-9912	342	3	]	]	X
easat-9912	342	4	f.	f.	PROPN
easat-9912	342	5	saadeghvaziri	saadeghvaziri	PROPN
easat-9912	342	6	,	,	PUNCT
easat-9912	342	7	z.	z.	PROPN
easat-9912	342	8	dehdashti	dehdashti	PROPN
easat-9912	342	9	,	,	PUNCT
easat-9912	342	10	and	and	CCONJ
easat-9912	342	11	m.	m.	PROPN
easat-9912	342	12	reza	reza	PROPN
easat-9912	342	13	kheyrkhah	kheyrkhah	PROPN
easat-9912	342	14	askarabad	askarabad	PROPN
easat-9912	342	15	,	,	PUNCT
easat-9912	342	16	"	"	PUNCT
easat-9912	342	17	web	web	NOUN
easat-9912	342	18	advertising	advertising	NOUN
easat-9912	342	19	:	:	PUNCT
easat-9912	342	20	assessing	assess	VERB
easat-9912	342	21	beliefs	belief	NOUN
easat-9912	342	22	,	,	PUNCT
easat-9912	342	23	attitudes	attitude	NOUN
easat-9912	342	24	,	,	PUNCT
easat-9912	342	25	purchase	purchase	NOUN
easat-9912	342	26	intention	intention	NOUN
easat-9912	342	27	and	and	CCONJ
easat-9912	342	28	behavioral	behavioral	ADJ
easat-9912	342	29	responses	response	NOUN
easat-9912	342	30	,	,	PUNCT
easat-9912	342	31	"	"	PUNCT
easat-9912	342	32	journal	journal	NOUN
easat-9912	342	33	of	of	ADP
easat-9912	342	34	economic	economic	ADJ
easat-9912	342	35	and	and	CCONJ
easat-9912	342	36	administrative	administrative	ADJ
easat-9912	342	37	sciences	science	NOUN
easat-9912	342	38	,	,	PUNCT
easat-9912	342	39	vol	vol	NOUN
easat-9912	342	40	.	.	PROPN
easat-9912	342	41	29	29	NUM
easat-9912	342	42	,	,	PUNCT
easat-9912	342	43	no	no	INTJ
easat-9912	342	44	.	.	NOUN
easat-9912	342	45	2	2	NUM
easat-9912	342	46	,	,	PUNCT
easat-9912	342	47	pp	pp	ADJ
easat-9912	342	48	.	.	PUNCT
easat-9912	342	49	99112	99112	NUM
easat-9912	342	50	,	,	PUNCT
easat-9912	342	51	2013	2013	NUM
easat-9912	342	52	.	.	PUNCT
easat-9912	343	1	https://doi.org/10.1108/jeas-09-2013-0029	https://doi.org/10.1108/jeas-09-2013-0029	NOUN
easat-9912	344	1	[	[	X
easat-9912	344	2	15	15	NUM
easat-9912	344	3	]	]	X
easat-9912	344	4	j.	j.	PROPN
easat-9912	344	5	lee	lee	PROPN
easat-9912	344	6	and	and	CCONJ
easat-9912	344	7	i.	i.	PROPN
easat-9912	344	8	b.	b.	PROPN
easat-9912	344	9	hong	hong	PROPN
easat-9912	344	10	,	,	PUNCT
easat-9912	344	11	"	"	PUNCT
easat-9912	344	12	predicting	predict	VERB
easat-9912	344	13	positive	positive	ADJ
easat-9912	344	14	user	user	NOUN
easat-9912	344	15	responses	response	NOUN
easat-9912	344	16	to	to	ADP
easat-9912	344	17	social	social	ADJ
easat-9912	344	18	media	medium	NOUN
easat-9912	344	19	advertising	advertising	NOUN
easat-9912	344	20	:	:	PUNCT
easat-9912	344	21	the	the	DET
easat-9912	344	22	roles	role	NOUN
easat-9912	344	23	of	of	ADP
easat-9912	344	24	emotional	emotional	ADJ
easat-9912	344	25	appeal	appeal	NOUN
easat-9912	344	26	,	,	PUNCT
easat-9912	344	27	informativeness	informativeness	NOUN
easat-9912	344	28	,	,	PUNCT
easat-9912	344	29	and	and	CCONJ
easat-9912	344	30	creativity	creativity	NOUN
easat-9912	344	31	,	,	PUNCT
easat-9912	344	32	"	"	PUNCT
easat-9912	344	33	international	international	ADJ
easat-9912	344	34	journal	journal	NOUN
easat-9912	344	35	of	of	ADP
easat-9912	344	36	information	information	NOUN
easat-9912	344	37	management	management	NOUN
easat-9912	344	38	,	,	PUNCT
easat-9912	344	39	vol	vol	NOUN
easat-9912	344	40	.	.	PROPN
easat-9912	344	41	36	36	NUM
easat-9912	344	42	,	,	PUNCT
easat-9912	344	43	no	no	INTJ
easat-9912	344	44	.	.	NOUN
easat-9912	344	45	3	3	NUM
easat-9912	344	46	,	,	PUNCT
easat-9912	344	47	pp	pp	ADJ
easat-9912	344	48	.	.	PUNCT
easat-9912	344	49	360	360	NUM
easat-9912	344	50	-	-	SYM
easat-9912	344	51	373	373	NUM
easat-9912	344	52	,	,	PUNCT
easat-9912	344	53	2016	2016	NUM
easat-9912	344	54	.	.	PUNCT
easat-9912	345	1	https://doi.org/10.1016/j.ijinfomgt.2016.01.001	https://doi.org/10.1016/j.ijinfomgt.2016.01.001	NUM
easat-9912	345	2	[	[	X
easat-9912	345	3	16	16	NUM
easat-9912	345	4	]	]	PUNCT
easat-9912	345	5	z.	z.	PROPN
easat-9912	345	6	niu	niu	PROPN
easat-9912	345	7	and	and	CCONJ
easat-9912	345	8	r.	r.	PROPN
easat-9912	345	9	zhang	zhang	PROPN
easat-9912	345	10	,	,	PUNCT
easat-9912	345	11	"	"	PUNCT
easat-9912	345	12	investigating	investigate	VERB
easat-9912	345	13	the	the	DET
easat-9912	345	14	impact	impact	NOUN
easat-9912	345	15	of	of	ADP
easat-9912	345	16	social	social	ADJ
easat-9912	345	17	media	medium	NOUN
easat-9912	345	18	marketing	marketing	NOUN
easat-9912	345	19	on	on	ADP
easat-9912	345	20	millennials	millennial	NOUN
easat-9912	345	21	’	'	PUNCT
easat-9912	345	22	purchase	purchase	NOUN
easat-9912	345	23	intention	intention	NOUN
easat-9912	345	24	of	of	ADP
easat-9912	345	25	sports	sport	NOUN
easat-9912	345	26	brands	brand	NOUN
easat-9912	345	27	in	in	ADP
easat-9912	345	28	china	china	PROPN
easat-9912	345	29	:	:	PUNCT
easat-9912	345	30	a	a	DET
easat-9912	345	31	case	case	NOUN
easat-9912	345	32	of	of	ADP
easat-9912	345	33	li	li	PROPN
easat-9912	345	34	ning	ning	PROPN
easat-9912	345	35	,	,	PUNCT
easat-9912	345	36	"	"	PUNCT
easat-9912	345	37	in	in	ADP
easat-9912	345	38	proceedings	proceeding	NOUN
easat-9912	345	39	of	of	ADP
easat-9912	345	40	the	the	DET
easat-9912	345	41	2021	2021	NUM
easat-9912	345	42	3rd	3rd	ADJ
easat-9912	345	43	international	international	ADJ
easat-9912	345	44	conference	conference	NOUN
easat-9912	345	45	on	on	ADP
easat-9912	345	46	economic	economic	ADJ
easat-9912	345	47	management	management	NOUN
easat-9912	345	48	and	and	CCONJ
easat-9912	345	49	cultural	cultural	ADJ
easat-9912	345	50	industry	industry	NOUN
easat-9912	345	51	(	(	PUNCT
easat-9912	345	52	icemci	icemci	NOUN
easat-9912	345	53	2021	2021	NUM
easat-9912	345	54	)	)	PUNCT
easat-9912	345	55	,	,	PUNCT
easat-9912	345	56	atlantis	atlantis	PROPN
easat-9912	345	57	press	press	PROPN
easat-9912	345	58	,	,	PUNCT
easat-9912	345	59	2021	2021	NUM
easat-9912	345	60	,	,	PUNCT
easat-9912	345	61	pp	pp	ADV
easat-9912	345	62	.	.	PUNCT
easat-9912	345	63	1165–1170	1165–1170	NUM
easat-9912	345	64	.	.	PUNCT
easat-9912	346	1	[	[	X
easat-9912	346	2	17	17	NUM
easat-9912	346	3	]	]	SYM
easat-9912	346	4	ş	ş	X
easat-9912	346	5	.	.	PUNCT
easat-9912	346	6	a.	a.	NOUN
easat-9912	346	7	bostancı	bostancı	PROPN
easat-9912	346	8	and	and	CCONJ
easat-9912	346	9	y.	y.	PROPN
easat-9912	346	10	dursun	dursun	NOUN
easat-9912	346	11	,	,	PUNCT
easat-9912	346	12	"	"	PUNCT
easat-9912	346	13	role	role	NOUN
easat-9912	346	14	of	of	ADP
easat-9912	346	15	creative	creative	ADJ
easat-9912	346	16	advertising	advertising	NOUN
easat-9912	346	17	on	on	ADP
easat-9912	346	18	brand	brand	NOUN
easat-9912	346	19	image	image	NOUN
easat-9912	346	20	and	and	CCONJ
easat-9912	346	21	its	its	PRON
easat-9912	346	22	effect	effect	NOUN
easat-9912	346	23	on	on	ADP
easat-9912	346	24	perceived	perceive	VERB
easat-9912	346	25	quality	quality	NOUN
easat-9912	346	26	,	,	PUNCT
easat-9912	346	27	brand	brand	NOUN
easat-9912	346	28	loyalty	loyalty	NOUN
easat-9912	346	29	and	and	CCONJ
easat-9912	346	30	purchase	purchase	NOUN
easat-9912	346	31	intention	intention	NOUN
easat-9912	346	32	,	,	PUNCT
easat-9912	346	33	"	"	PUNCT
easat-9912	346	34	erciyes	erciye	NOUN
easat-9912	346	35	university	university	NOUN
easat-9912	346	36	journal	journal	NOUN
easat-9912	346	37	of	of	ADP
easat-9912	346	38	economics	economic	NOUN
easat-9912	346	39	and	and	CCONJ
easat-9912	346	40	administrative	administrative	ADJ
easat-9912	346	41	sciences	science	NOUN
easat-9912	346	42	,	,	PUNCT
easat-9912	346	43	vol	vol	NOUN
easat-9912	346	44	.	.	PROPN
easat-9912	346	45	68	68	NUM
easat-9912	346	46	,	,	PUNCT
easat-9912	346	47	pp	pp	ADJ
easat-9912	346	48	.	.	PUNCT
easat-9912	347	1	75–80	75–80	NUM
easat-9912	347	2	,	,	PUNCT
easat-9912	347	3	2024	2024	NUM
easat-9912	347	4	.	.	PUNCT
easat-9912	348	1	[	[	X
easat-9912	348	2	18	18	NUM
easat-9912	348	3	]	]	X
easat-9912	348	4	h.	h.	PROPN
easat-9912	348	5	a.	a.	PROPN
easat-9912	348	6	voorveld	voorveld	PROPN
easat-9912	348	7	,	,	PUNCT
easat-9912	348	8	g.	g.	PROPN
easat-9912	348	9	van	van	PROPN
easat-9912	348	10	noort	noort	PROPN
easat-9912	348	11	,	,	PUNCT
easat-9912	348	12	d.	d.	PROPN
easat-9912	348	13	g.	g.	PROPN
easat-9912	348	14	muntinga	muntinga	PROPN
easat-9912	348	15	,	,	PUNCT
easat-9912	348	16	and	and	CCONJ
easat-9912	348	17	f.	f.	PROPN
easat-9912	348	18	bronner	bronner	PROPN
easat-9912	348	19	,	,	PUNCT
easat-9912	348	20	"	"	PUNCT
easat-9912	348	21	engagement	engagement	NOUN
easat-9912	348	22	with	with	ADP
easat-9912	348	23	social	social	ADJ
easat-9912	348	24	media	medium	NOUN
easat-9912	348	25	and	and	CCONJ
easat-9912	348	26	social	social	ADJ
easat-9912	348	27	media	medium	NOUN
easat-9912	348	28	advertising	advertising	NOUN
easat-9912	348	29	:	:	PUNCT
easat-9912	348	30	the	the	DET
easat-9912	348	31	differentiating	differentiate	VERB
easat-9912	348	32	role	role	NOUN
easat-9912	348	33	of	of	ADP
easat-9912	348	34	platform	platform	NOUN
easat-9912	348	35	type	type	NOUN
easat-9912	348	36	,	,	PUNCT
easat-9912	348	37	"	"	PUNCT
easat-9912	348	38	journal	journal	NOUN
easat-9912	348	39	of	of	ADP
easat-9912	348	40	advertising	advertising	NOUN
easat-9912	348	41	,	,	PUNCT
easat-9912	348	42	vol	vol	NOUN
easat-9912	348	43	.	.	PROPN
easat-9912	349	1	47	47	NUM
easat-9912	349	2	,	,	PUNCT
easat-9912	349	3	no	no	INTJ
easat-9912	349	4	.	.	NOUN
easat-9912	349	5	1	1	NUM
easat-9912	349	6	,	,	PUNCT
easat-9912	349	7	pp	pp	ADJ
easat-9912	349	8	.	.	PUNCT
easat-9912	350	1	38	38	NUM
easat-9912	350	2	-	-	SYM
easat-9912	350	3	54	54	NUM
easat-9912	350	4	,	,	PUNCT
easat-9912	350	5	2018	2018	NUM
easat-9912	350	6	.	.	PUNCT
easat-9912	351	1	https://doi.org/10.1080/00913367.2017.1405754	https://doi.org/10.1080/00913367.2017.1405754	PROPN
easat-9912	352	1	[	[	X
easat-9912	352	2	19	19	NUM
easat-9912	352	3	]	]	X
easat-9912	352	4	c.	c.	PROPN
easat-9912	352	5	bakewell	bakewell	PROPN
easat-9912	352	6	and	and	CCONJ
easat-9912	352	7	v.	v.	ADP
easat-9912	352	8	w.	w.	PROPN
easat-9912	352	9	mitchell	mitchell	PROPN
easat-9912	352	10	,	,	PUNCT
easat-9912	352	11	"	"	PUNCT
easat-9912	352	12	male	male	ADJ
easat-9912	352	13	versus	versus	ADP
easat-9912	352	14	female	female	ADJ
easat-9912	352	15	consumer	consumer	NOUN
easat-9912	352	16	decision	decision	NOUN
easat-9912	352	17	making	make	VERB
easat-9912	352	18	styles	style	NOUN
easat-9912	352	19	,	,	PUNCT
easat-9912	352	20	"	"	PUNCT
easat-9912	352	21	journal	journal	NOUN
easat-9912	352	22	of	of	ADP
easat-9912	352	23	business	business	NOUN
easat-9912	352	24	research	research	NOUN
easat-9912	352	25	,	,	PUNCT
easat-9912	352	26	vol	vol	NOUN
easat-9912	352	27	.	.	PROPN
easat-9912	352	28	59	59	NUM
easat-9912	352	29	,	,	PUNCT
easat-9912	352	30	no	no	INTJ
easat-9912	352	31	.	.	NOUN
easat-9912	352	32	12	12	NUM
easat-9912	352	33	,	,	PUNCT
easat-9912	352	34	pp	pp	ADJ
easat-9912	352	35	.	.	PUNCT
easat-9912	353	1	1297	1297	NUM
easat-9912	353	2	-	-	SYM
easat-9912	353	3	1300	1300	NUM
easat-9912	353	4	,	,	PUNCT
easat-9912	353	5	2006	2006	NUM
easat-9912	353	6	.	.	PUNCT
easat-9912	354	1	https://doi.org/10.1016/j.jbusres.2006.09.008	https://doi.org/10.1016/j.jbusres.2006.09.008	NOUN
easat-9912	355	1	[	[	X
easat-9912	355	2	20	20	NUM
easat-9912	355	3	]	]	PUNCT
easat-9912	355	4	l.	l.	PROPN
easat-9912	355	5	d.	d.	PROPN
easat-9912	355	6	wolin	wolin	PROPN
easat-9912	355	7	and	and	CCONJ
easat-9912	355	8	p.	p.	PROPN
easat-9912	355	9	korgaonkar	korgaonkar	PROPN
easat-9912	355	10	,	,	PUNCT
easat-9912	355	11	"	"	PUNCT
easat-9912	355	12	web	web	NOUN
easat-9912	355	13	advertising	advertising	NOUN
easat-9912	355	14	:	:	PUNCT
easat-9912	355	15	gender	gender	NOUN
easat-9912	355	16	differences	difference	NOUN
easat-9912	355	17	in	in	ADP
easat-9912	355	18	beliefs	belief	NOUN
easat-9912	355	19	,	,	PUNCT
easat-9912	355	20	attitudes	attitude	NOUN
easat-9912	355	21	and	and	CCONJ
easat-9912	355	22	behavior	behavior	NOUN
easat-9912	355	23	,	,	PUNCT
easat-9912	355	24	"	"	PUNCT
easat-9912	355	25	internet	internet	NOUN
easat-9912	355	26	research	research	NOUN
easat-9912	355	27	,	,	PUNCT
easat-9912	355	28	vol	vol	NOUN
easat-9912	355	29	.	.	PROPN
easat-9912	355	30	13	13	NUM
easat-9912	355	31	,	,	PUNCT
easat-9912	355	32	no	no	INTJ
easat-9912	355	33	.	.	NOUN
easat-9912	355	34	5	5	NUM
easat-9912	355	35	,	,	PUNCT
easat-9912	355	36	pp	pp	ADJ
easat-9912	355	37	.	.	PUNCT
easat-9912	356	1	375	375	NUM
easat-9912	356	2	-	-	SYM
easat-9912	356	3	385	385	NUM
easat-9912	356	4	,	,	PUNCT
easat-9912	356	5	2003	2003	NUM
easat-9912	356	6	.	.	PUNCT
easat-9912	356	7	https://doi.org/10.1108/10662240310501658	https://doi.org/10.1108/10662240310501658	X
easat-9912	357	1	[	[	X
easat-9912	357	2	21	21	NUM
easat-9912	357	3	]	]	X
easat-9912	357	4	l.	l.	PROPN
easat-9912	357	5	g.	g.	PROPN
easat-9912	357	6	schiffman	schiffman	PROPN
easat-9912	357	7	and	and	CCONJ
easat-9912	357	8	l.	l.	PROPN
easat-9912	357	9	l.	l.	PROPN
easat-9912	357	10	kanuk	kanuk	PROPN
easat-9912	357	11	,	,	PUNCT
easat-9912	357	12	consumer	consumer	NOUN
easat-9912	357	13	behavior	behavior	NOUN
easat-9912	357	14	,	,	PUNCT
easat-9912	357	15	10th	10th	ADJ
easat-9912	357	16	ed	ed	NOUN
easat-9912	357	17	.	.	PUNCT
easat-9912	358	1	upper	upper	ADJ
easat-9912	358	2	saddle	saddle	PROPN
easat-9912	358	3	river	river	PROPN
easat-9912	358	4	,	,	PUNCT
easat-9912	358	5	nj	nj	PROPN
easat-9912	358	6	:	:	PUNCT
easat-9912	358	7	prentice	prentice	PROPN
easat-9912	358	8	hall	hall	PROPN
easat-9912	358	9	,	,	PUNCT
easat-9912	358	10	2010	2010	NUM
easat-9912	358	11	.	.	PUNCT
easat-9912	359	1	[	[	X
easat-9912	359	2	22	22	NUM
easat-9912	359	3	]	]	PUNCT
easat-9912	359	4	a.	a.	NOUN
easat-9912	359	5	h.	h.	PROPN
easat-9912	359	6	alsharif	alsharif	PROPN
easat-9912	359	7	,	,	PUNCT
easat-9912	359	8	n.	n.	PROPN
easat-9912	359	9	z.	z.	PROPN
easat-9912	359	10	m.	m.	PROPN
easat-9912	359	11	salleh	salleh	PROPN
easat-9912	359	12	,	,	PUNCT
easat-9912	359	13	s.	s.	PROPN
easat-9912	359	14	a.	a.	PROPN
easat-9912	359	15	al	al	PROPN
easat-9912	359	16	-	-	PUNCT
easat-9912	359	17	zahrani	zahrani	PROPN
easat-9912	359	18	,	,	PUNCT
easat-9912	359	19	and	and	CCONJ
easat-9912	359	20	a.	a.	NOUN
easat-9912	359	21	khraiwish	khraiwish	PROPN
easat-9912	359	22	,	,	PUNCT
easat-9912	359	23	"	"	PUNCT
easat-9912	359	24	consumer	consumer	NOUN
easat-9912	359	25	behaviour	behaviour	NOUN
easat-9912	359	26	to	to	PART
easat-9912	359	27	be	be	AUX
easat-9912	359	28	considered	consider	VERB
easat-9912	359	29	in	in	ADP
easat-9912	359	30	advertising	advertising	NOUN
easat-9912	359	31	:	:	PUNCT
easat-9912	359	32	a	a	DET
easat-9912	359	33	systematic	systematic	ADJ
easat-9912	359	34	analysis	analysis	NOUN
easat-9912	359	35	and	and	CCONJ
easat-9912	359	36	future	future	ADJ
easat-9912	359	37	agenda	agenda	NOUN
easat-9912	359	38	,	,	PUNCT
easat-9912	359	39	"	"	PUNCT
easat-9912	359	40	behavioral	behavioral	ADJ
easat-9912	359	41	sciences	science	NOUN
easat-9912	359	42	,	,	PUNCT
easat-9912	359	43	vol	vol	NOUN
easat-9912	359	44	.	.	PROPN
easat-9912	359	45	12	12	NUM
easat-9912	359	46	,	,	PUNCT
easat-9912	359	47	no	no	INTJ
easat-9912	359	48	.	.	NOUN
easat-9912	359	49	12	12	NUM
easat-9912	359	50	,	,	PUNCT
easat-9912	359	51	p.	p.	NOUN
easat-9912	359	52	472	472	NUM
easat-9912	359	53	,	,	PUNCT
easat-9912	359	54	2022	2022	NUM
easat-9912	359	55	.	.	PUNCT
easat-9912	359	56	https://doi.org/10.3390/bs12120472	https://doi.org/10.3390/bs12120472	X
easat-9912	360	1	[	[	X
easat-9912	360	2	23	23	NUM
easat-9912	360	3	]	]	PUNCT
easat-9912	360	4	m.	m.	PROPN
easat-9912	360	5	b.	b.	PROPN
easat-9912	360	6	pandey	pandey	PROPN
easat-9912	360	7	,	,	PUNCT
easat-9912	360	8	m.	m.	PROPN
easat-9912	360	9	k.	k.	PROPN
easat-9912	360	10	rao	rao	PROPN
easat-9912	360	11	,	,	PUNCT
easat-9912	360	12	and	and	CCONJ
easat-9912	360	13	m.	m.	PROPN
easat-9912	360	14	singh	singh	PROPN
easat-9912	360	15	,	,	PUNCT
easat-9912	360	16	"	"	PUNCT
easat-9912	360	17	does	do	VERB
easat-9912	360	18	level	level	NOUN
easat-9912	360	19	of	of	ADP
easat-9912	360	20	education	education	NOUN
easat-9912	360	21	influence	influence	NOUN
easat-9912	360	22	the	the	DET
easat-9912	360	23	purchase	purchase	NOUN
easat-9912	360	24	decision	decision	NOUN
easat-9912	360	25	of	of	ADP
easat-9912	360	26	rural	rural	ADJ
easat-9912	360	27	consumer	consumer	NOUN
easat-9912	360	28	?	?	PUNCT
easat-9912	361	1	personal	personal	ADJ
easat-9912	361	2	care	care	NOUN
easat-9912	361	3	products	product	NOUN
easat-9912	361	4	case	case	NOUN
easat-9912	361	5	study	study	NOUN
easat-9912	361	6	,	,	PUNCT
easat-9912	361	7	"	"	PUNCT
easat-9912	361	8	international	international	ADJ
easat-9912	361	9	journal	journal	NOUN
easat-9912	361	10	of	of	ADP
easat-9912	361	11	research	research	NOUN
easat-9912	361	12	and	and	CCONJ
easat-9912	361	13	social	social	ADJ
easat-9912	361	14	sciences	science	NOUN
easat-9912	361	15	,	,	PUNCT
easat-9912	361	16	vol	vol	NOUN
easat-9912	361	17	.	.	PROPN
easat-9912	362	1	10	10	NUM
easat-9912	362	2	,	,	PUNCT
easat-9912	362	3	no	no	INTJ
easat-9912	362	4	.	.	NOUN
easat-9912	362	5	2	2	NUM
easat-9912	362	6	,	,	PUNCT
easat-9912	362	7	pp	pp	ADJ
easat-9912	362	8	.	.	PUNCT
easat-9912	363	1	5–10	5–10	ADJ
easat-9912	363	2	,	,	PUNCT
easat-9912	363	3	2022	2022	NUM
easat-9912	363	4	.	.	PUNCT
easat-9912	364	1	[	[	X
easat-9912	364	2	24	24	NUM
easat-9912	364	3	]	]	X
easat-9912	364	4	d.	d.	PROPN
easat-9912	364	5	c.	c.	PROPN
easat-9912	364	6	funk	funk	PROPN
easat-9912	364	7	,	,	PUNCT
easat-9912	364	8	d.	d.	PROPN
easat-9912	364	9	f.	f.	PROPN
easat-9912	364	10	mahony	mahony	PROPN
easat-9912	364	11	,	,	PUNCT
easat-9912	364	12	and	and	CCONJ
easat-9912	364	13	l.	l.	PROPN
easat-9912	364	14	l.	l.	PROPN
easat-9912	364	15	ridinger	ridinger	PROPN
easat-9912	364	16	,	,	PUNCT
easat-9912	364	17	"	"	PUNCT
easat-9912	364	18	characterizing	characterize	VERB
easat-9912	364	19	consumer	consumer	NOUN
easat-9912	364	20	motivation	motivation	NOUN
easat-9912	364	21	as	as	ADP
easat-9912	364	22	individual	individual	ADJ
easat-9912	364	23	difference	difference	NOUN
easat-9912	364	24	factors	factor	NOUN
easat-9912	364	25	:	:	PUNCT
easat-9912	364	26	augmenting	augment	VERB
easat-9912	364	27	the	the	DET
easat-9912	364	28	sports	sport	NOUN
easat-9912	364	29	interest	interest	NOUN
easat-9912	364	30	inventory	inventory	NOUN
easat-9912	364	31	(	(	PUNCT
easat-9912	364	32	sii	sii	PROPN
easat-9912	364	33	)	)	PUNCT
easat-9912	364	34	to	to	PART
easat-9912	364	35	explain	explain	VERB
easat-9912	364	36	level	level	NOUN
easat-9912	364	37	of	of	ADP
easat-9912	364	38	spectator	spectator	NOUN
easat-9912	364	39	support	support	NOUN
easat-9912	364	40	,	,	PUNCT
easat-9912	364	41	"	"	PUNCT
easat-9912	364	42	sport	sport	NOUN
easat-9912	364	43	marketing	marketing	NOUN
easat-9912	364	44	quarterly	quarterly	ADV
easat-9912	364	45	,	,	PUNCT
easat-9912	364	46	vol	vol	NOUN
easat-9912	364	47	.	.	PROPN
easat-9912	364	48	11	11	NUM
easat-9912	364	49	,	,	PUNCT
easat-9912	364	50	no	no	INTJ
easat-9912	364	51	.	.	NOUN
easat-9912	364	52	1	1	NUM
easat-9912	364	53	,	,	PUNCT
easat-9912	364	54	pp	pp	ADJ
easat-9912	364	55	.	.	PUNCT
easat-9912	365	1	33–43	33–43	NUM
easat-9912	365	2	,	,	PUNCT
easat-9912	365	3	2002	2002	NUM
easat-9912	365	4	.	.	PUNCT
easat-9912	366	1	[	[	X
easat-9912	366	2	25	25	NUM
easat-9912	366	3	]	]	X
easat-9912	366	4	u.	u.	PROPN
easat-9912	366	5	c.	c.	PROPN
easat-9912	366	6	eze	eze	PROPN
easat-9912	366	7	and	and	CCONJ
easat-9912	366	8	c.	c.	PROPN
easat-9912	366	9	h.	h.	PROPN
easat-9912	366	10	lee	lee	PROPN
easat-9912	366	11	,	,	PUNCT
easat-9912	366	12	"	"	PUNCT
easat-9912	366	13	consumers	consumer	NOUN
easat-9912	366	14	'	'	PART
easat-9912	366	15	attitude	attitude	NOUN
easat-9912	366	16	towards	towards	ADP
easat-9912	366	17	advertising	advertising	NOUN
easat-9912	366	18	,	,	PUNCT
easat-9912	366	19	"	"	PUNCT
easat-9912	366	20	international	international	ADJ
easat-9912	366	21	journal	journal	NOUN
easat-9912	366	22	of	of	ADP
easat-9912	366	23	business	business	NOUN
easat-9912	366	24	and	and	CCONJ
easat-9912	366	25	management	management	NOUN
easat-9912	366	26	,	,	PUNCT
easat-9912	366	27	vol	vol	NOUN
easat-9912	366	28	.	.	PROPN
easat-9912	366	29	7	7	NUM
easat-9912	366	30	,	,	PUNCT
easat-9912	366	31	no	no	INTJ
easat-9912	366	32	.	.	NOUN
easat-9912	366	33	13	13	NUM
easat-9912	366	34	,	,	PUNCT
easat-9912	366	35	pp	pp	ADJ
easat-9912	366	36	.	.	PUNCT
easat-9912	367	1	94–101	94–101	NUM
easat-9912	367	2	,	,	PUNCT
easat-9912	367	3	2012	2012	NUM
easat-9912	367	4	.	.	PUNCT
easat-9912	368	1	https://doi.org/10.5539/ijbm.v7n13p94	https://doi.org/10.5539/ijbm.v7n13p94	PROPN
easat-9912	368	2	[	[	X
easat-9912	368	3	26	26	NUM
easat-9912	368	4	]	]	X
easat-9912	368	5	j.	j.	PROPN
easat-9912	368	6	m.	m.	PROPN
easat-9912	368	7	gladden	gladden	PROPN
easat-9912	368	8	,	,	PUNCT
easat-9912	368	9	&	&	CCONJ
easat-9912	368	10	and	and	CCONJ
easat-9912	368	11	d.	d.	PROPN
easat-9912	368	12	c.	c.	PROPN
easat-9912	368	13	funk	funk	PROPN
easat-9912	368	14	,	,	PUNCT
easat-9912	368	15	"	"	PUNCT
easat-9912	368	16	understanding	understand	VERB
easat-9912	368	17	brand	brand	NOUN
easat-9912	368	18	loyalty	loyalty	NOUN
easat-9912	368	19	in	in	ADP
easat-9912	368	20	professional	professional	ADJ
easat-9912	368	21	sport	sport	NOUN
easat-9912	368	22	:	:	PUNCT
easat-9912	368	23	examining	examine	VERB
easat-9912	368	24	the	the	DET
easat-9912	368	25	link	link	NOUN
easat-9912	368	26	between	between	ADP
easat-9912	368	27	brand	brand	NOUN
easat-9912	368	28	associations	association	NOUN
easat-9912	368	29	and	and	CCONJ
easat-9912	368	30	brand	brand	NOUN
easat-9912	368	31	loyalty	loyalty	NOUN
easat-9912	368	32	,	,	PUNCT
easat-9912	368	33	"	"	PUNCT
easat-9912	368	34	international	international	ADJ
easat-9912	368	35	journal	journal	NOUN
easat-9912	368	36	of	of	ADP
easat-9912	368	37	sports	sport	NOUN
easat-9912	368	38	marketing	marketing	NOUN
easat-9912	368	39	and	and	CCONJ
easat-9912	368	40	sponsorship	sponsorship	NOUN
easat-9912	368	41	,	,	PUNCT
easat-9912	368	42	vol	vol	NOUN
easat-9912	368	43	.	.	PROPN
easat-9912	369	1	3	3	NUM
easat-9912	369	2	,	,	PUNCT
easat-9912	369	3	no	no	INTJ
easat-9912	369	4	.	.	NOUN
easat-9912	369	5	1	1	NUM
easat-9912	369	6	,	,	PUNCT
easat-9912	369	7	pp	pp	ADJ
easat-9912	369	8	.	.	PUNCT
easat-9912	370	1	54	54	NUM
easat-9912	370	2	-	-	SYM
easat-9912	370	3	81	81	NUM
easat-9912	370	4	,	,	PUNCT
easat-9912	370	5	2001	2001	NUM
easat-9912	370	6	.	.	PUNCT
easat-9912	371	1	https://doi.org/10.1108/ijsms-03-01-2001-b006	https://doi.org/10.1108/ijsms-03-01-2001-b006	X
easat-9912	372	1	[	[	X
easat-9912	372	2	27	27	NUM
easat-9912	372	3	]	]	PUNCT
easat-9912	372	4	j.	j.	PROPN
easat-9912	372	5	james	james	PROPN
easat-9912	372	6	and	and	CCONJ
easat-9912	372	7	l.	l.	PROPN
easat-9912	372	8	ridinguer	ridinguer	PROPN
easat-9912	372	9	,	,	PUNCT
easat-9912	372	10	"	"	PUNCT
easat-9912	372	11	female	female	ADJ
easat-9912	372	12	and	and	CCONJ
easat-9912	372	13	male	male	ADJ
easat-9912	372	14	sport	sport	NOUN
easat-9912	372	15	fans	fan	NOUN
easat-9912	372	16	:	:	PUNCT
easat-9912	372	17	a	a	DET
easat-9912	372	18	comparison	comparison	NOUN
easat-9912	372	19	of	of	ADP
easat-9912	372	20	sport	sport	NOUN
easat-9912	372	21	consumption	consumption	NOUN
easat-9912	372	22	motives	motive	NOUN
easat-9912	372	23	,	,	PUNCT
easat-9912	372	24	"	"	PUNCT
easat-9912	372	25	journal	journal	NOUN
easat-9912	372	26	of	of	ADP
easat-9912	372	27	sport	sport	NOUN
easat-9912	372	28	behavior	behavior	NOUN
easat-9912	372	29	,	,	PUNCT
easat-9912	372	30	vol	vol	NOUN
easat-9912	372	31	.	.	PROPN
easat-9912	372	32	25	25	NUM
easat-9912	372	33	,	,	PUNCT
easat-9912	372	34	no	no	INTJ
easat-9912	372	35	.	.	NOUN
easat-9912	372	36	3	3	NUM
easat-9912	372	37	,	,	PUNCT
easat-9912	372	38	pp	pp	ADJ
easat-9912	372	39	.	.	PUNCT
easat-9912	372	40	260	260	NUM
easat-9912	372	41	-	-	SYM
easat-9912	372	42	278	278	NUM
easat-9912	372	43	,	,	PUNCT
easat-9912	372	44	2002	2002	NUM
easat-9912	373	1	.	.	PUNCT
easat-9912	374	1	[	[	X
easat-9912	374	2	28	28	NUM
easat-9912	374	3	]	]	X
easat-9912	374	4	b.	b.	PROPN
easat-9912	374	5	d.	d.	PROPN
easat-9912	374	6	till	till	PROPN
easat-9912	374	7	and	and	CCONJ
easat-9912	374	8	d.	d.	PROPN
easat-9912	374	9	w.	w.	PROPN
easat-9912	374	10	baack	baack	PROPN
easat-9912	374	11	,	,	PUNCT
easat-9912	374	12	"	"	PUNCT
easat-9912	374	13	recall	recall	NOUN
easat-9912	374	14	and	and	CCONJ
easat-9912	374	15	persuasion	persuasion	NOUN
easat-9912	374	16	:	:	PUNCT
easat-9912	374	17	does	do	VERB
easat-9912	374	18	creative	creative	ADJ
easat-9912	374	19	advertising	advertising	NOUN
easat-9912	374	20	matter	matter	NOUN
easat-9912	374	21	?	?	PUNCT
easat-9912	374	22	,	,	PUNCT
easat-9912	374	23	"	"	PUNCT
easat-9912	374	24	journal	journal	NOUN
easat-9912	374	25	of	of	ADP
easat-9912	374	26	advertising	advertising	NOUN
easat-9912	374	27	,	,	PUNCT
easat-9912	374	28	vol	vol	NOUN
easat-9912	374	29	.	.	PROPN
easat-9912	375	1	34	34	NUM
easat-9912	375	2	,	,	PUNCT
easat-9912	375	3	no	no	INTJ
easat-9912	375	4	.	.	NOUN
easat-9912	375	5	3	3	NUM
easat-9912	375	6	,	,	PUNCT
easat-9912	375	7	pp	pp	ADJ
easat-9912	375	8	.	.	PUNCT
easat-9912	376	1	47	47	NUM
easat-9912	376	2	-	-	SYM
easat-9912	376	3	57	57	NUM
easat-9912	376	4	,	,	PUNCT
easat-9912	376	5	2005	2005	NUM
easat-9912	376	6	.	.	PUNCT
easat-9912	377	1	[	[	X
easat-9912	377	2	29	29	NUM
easat-9912	377	3	]	]	X
easat-9912	377	4	c.	c.	PROPN
easat-9912	377	5	ashley	ashley	PROPN
easat-9912	377	6	and	and	CCONJ
easat-9912	377	7	t.	t.	PROPN
easat-9912	377	8	tuten	tuten	PROPN
easat-9912	377	9	,	,	PUNCT
easat-9912	377	10	"	"	PUNCT
easat-9912	377	11	creative	creative	ADJ
easat-9912	377	12	strategies	strategy	NOUN
easat-9912	377	13	in	in	ADP
easat-9912	377	14	social	social	ADJ
easat-9912	377	15	media	medium	NOUN
easat-9912	377	16	marketing	marketing	NOUN
easat-9912	377	17	:	:	PUNCT
easat-9912	377	18	an	an	DET
easat-9912	377	19	exploratory	exploratory	ADJ
easat-9912	377	20	study	study	NOUN
easat-9912	377	21	of	of	ADP
easat-9912	377	22	branded	brand	VERB
easat-9912	377	23	social	social	ADJ
easat-9912	377	24	content	content	NOUN
easat-9912	377	25	and	and	CCONJ
easat-9912	377	26	consumer	consumer	NOUN
easat-9912	377	27	engagement	engagement	NOUN
easat-9912	377	28	,	,	PUNCT
easat-9912	377	29	"	"	PUNCT
easat-9912	377	30	psychology	psychology	NOUN
easat-9912	377	31	&	&	CCONJ
easat-9912	377	32	marketing	marketing	NOUN
easat-9912	377	33	,	,	PUNCT
easat-9912	377	34	vol	vol	NOUN
easat-9912	377	35	.	.	PROPN
easat-9912	377	36	32	32	NUM
easat-9912	377	37	,	,	PUNCT
easat-9912	377	38	no	no	INTJ
easat-9912	377	39	.	.	NOUN
easat-9912	377	40	1	1	NUM
easat-9912	377	41	,	,	PUNCT
easat-9912	377	42	pp	pp	ADJ
easat-9912	377	43	.	.	PUNCT
easat-9912	377	44	15	15	NUM
easat-9912	377	45	-	-	SYM
easat-9912	377	46	27	27	NUM
easat-9912	377	47	,	,	PUNCT
easat-9912	377	48	2015	2015	NUM
easat-9912	377	49	.	.	PUNCT
easat-9912	378	1	[	[	X
easat-9912	378	2	30	30	NUM
easat-9912	378	3	]	]	PUNCT
easat-9912	378	4	k.	k.	PROPN
easat-9912	378	5	l.	l.	PROPN
easat-9912	378	6	keller	keller	PROPN
easat-9912	378	7	,	,	PUNCT
easat-9912	378	8	strategic	strategic	ADJ
easat-9912	378	9	brand	brand	NOUN
easat-9912	378	10	management	management	NOUN
easat-9912	378	11	:	:	PUNCT
easat-9912	378	12	building	building	NOUN
easat-9912	378	13	,	,	PUNCT
easat-9912	378	14	measuring	measure	VERB
easat-9912	378	15	,	,	PUNCT
easat-9912	378	16	and	and	CCONJ
easat-9912	378	17	managing	manage	VERB
easat-9912	378	18	brand	brand	NOUN
easat-9912	378	19	equity	equity	NOUN
easat-9912	378	20	,	,	PUNCT
easat-9912	378	21	4th	4th	ADJ
easat-9912	378	22	ed	ed	NOUN
easat-9912	378	23	.	.	PUNCT
easat-9912	378	24	harlow	harlow	PROPN
easat-9912	378	25	:	:	PUNCT
easat-9912	378	26	pearson	pearson	PROPN
easat-9912	378	27	education	education	PROPN
easat-9912	378	28	,	,	PUNCT
easat-9912	378	29	2016	2016	NUM
easat-9912	378	30	.	.	PUNCT
easat-9912	379	1	[	[	X
easat-9912	379	2	31	31	NUM
easat-9912	379	3	]	]	PUNCT
easat-9912	379	4	l.	l.	PROPN
easat-9912	379	5	r.	r.	PROPN
easat-9912	379	6	kahle	kahle	PROPN
easat-9912	379	7	and	and	CCONJ
easat-9912	379	8	c.	c.	PROPN
easat-9912	379	9	riley	riley	PROPN
easat-9912	379	10	,	,	PUNCT
easat-9912	379	11	sports	sport	NOUN
easat-9912	379	12	marketing	marketing	NOUN
easat-9912	379	13	and	and	CCONJ
easat-9912	379	14	the	the	DET
easat-9912	379	15	psychology	psychology	NOUN
easat-9912	379	16	of	of	ADP
easat-9912	379	17	marketing	marketing	NOUN
easat-9912	379	18	communication	communication	NOUN
easat-9912	379	19	.	.	PUNCT
easat-9912	380	1	mahwah	mahwah	PROPN
easat-9912	380	2	,	,	PUNCT
easat-9912	380	3	nj	nj	PROPN
easat-9912	380	4	:	:	PUNCT
easat-9912	380	5	lawrence	lawrence	PROPN
easat-9912	380	6	erlbaum	erlbaum	PROPN
easat-9912	380	7	associates	associates	PROPN
easat-9912	380	8	,	,	PUNCT
easat-9912	380	9	2004	2004	NUM
easat-9912	380	10	.	.	PUNCT
easat-9912	381	1	[	[	X
easat-9912	381	2	32	32	NUM
easat-9912	381	3	]	]	X
easat-9912	381	4	y.	y.	PROPN
easat-9912	381	5	j.	j.	PROPN
easat-9912	381	6	ko	ko	PROPN
easat-9912	381	7	,	,	PUNCT
easat-9912	381	8	k.	k.	PROPN
easat-9912	381	9	kim	kim	PROPN
easat-9912	381	10	,	,	PUNCT
easat-9912	381	11	m.	m.	PROPN
easat-9912	381	12	kim	kim	PROPN
easat-9912	381	13	,	,	PUNCT
easat-9912	381	14	and	and	CCONJ
easat-9912	381	15	j.	j.	PROPN
easat-9912	381	16	h.	h.	PROPN
easat-9912	381	17	lee	lee	PROPN
easat-9912	381	18	,	,	PUNCT
easat-9912	381	19	"	"	PUNCT
easat-9912	381	20	the	the	DET
easat-9912	381	21	role	role	NOUN
easat-9912	381	22	of	of	ADP
easat-9912	381	23	involvement	involvement	NOUN
easat-9912	381	24	and	and	CCONJ
easat-9912	381	25	identification	identification	NOUN
easat-9912	381	26	on	on	ADP
easat-9912	381	27	purchase	purchase	NOUN
easat-9912	381	28	intention	intention	NOUN
easat-9912	381	29	in	in	ADP
easat-9912	381	30	online	online	ADJ
easat-9912	381	31	communities	community	NOUN
easat-9912	381	32	,	,	PUNCT
easat-9912	381	33	"	"	PUNCT
easat-9912	381	34	sport	sport	NOUN
easat-9912	381	35	management	management	NOUN
easat-9912	381	36	review	review	NOUN
easat-9912	381	37	,	,	PUNCT
easat-9912	381	38	vol	vol	NOUN
easat-9912	381	39	.	.	PROPN
easat-9912	381	40	13	13	NUM
easat-9912	381	41	,	,	PUNCT
easat-9912	381	42	no	no	INTJ
easat-9912	381	43	.	.	NOUN
easat-9912	381	44	2	2	NUM
easat-9912	381	45	,	,	PUNCT
easat-9912	381	46	pp	pp	ADJ
easat-9912	381	47	.	.	PUNCT
easat-9912	382	1	149–160	149–160	NUM
easat-9912	382	2	,	,	PUNCT
easat-9912	382	3	2010	2010	NUM
easat-9912	382	4	.	.	PUNCT
easat-9912	383	1	[	[	X
easat-9912	383	2	33	33	NUM
easat-9912	383	3	]	]	PUNCT
easat-9912	383	4	z.	z.	PROPN
easat-9912	383	5	öndoğan	öndoğan	PROPN
easat-9912	383	6	,	,	PUNCT
easat-9912	383	7	a.	a.	PROPN
easat-9912	383	8	ş	ş	PROPN
easat-9912	383	9	.	.	PUNCT
easat-9912	384	1	kılıç	kılıç	PROPN
easat-9912	384	2	,	,	PUNCT
easat-9912	384	3	s.	s.	PROPN
easat-9912	384	4	boz	boz	PROPN
easat-9912	384	5	,	,	PUNCT
easat-9912	384	6	d.	d.	PROPN
easat-9912	384	7	tama	tama	PROPN
easat-9912	384	8	,	,	PUNCT
easat-9912	384	9	b.	b.	PROPN
easat-9912	384	10	c.	c.	PROPN
easat-9912	384	11	encan	encan	PROPN
easat-9912	384	12	,	,	PUNCT
easat-9912	384	13	and	and	CCONJ
easat-9912	384	14	ö.	ö.	PROPN
easat-9912	384	15	k.	k.	PROPN
easat-9912	384	16	necef	necef	PROPN
easat-9912	384	17	,	,	PUNCT
easat-9912	384	18	"	"	PUNCT
easat-9912	384	19	research	research	NOUN
easat-9912	384	20	on	on	ADP
easat-9912	384	21	sportswear	sportswear	PROPN
easat-9912	384	22	buying	buy	VERB
easat-9912	384	23	behavior	behavior	NOUN
easat-9912	384	24	of	of	ADP
easat-9912	384	25	university	university	NOUN
easat-9912	384	26	students	student	NOUN
easat-9912	384	27	,	,	PUNCT
easat-9912	384	28	"	"	PUNCT
easat-9912	384	29	presented	present	VERB
easat-9912	384	30	at	at	ADP
easat-9912	384	31	the	the	DET
easat-9912	384	32	shs	shs	PROPN
easat-9912	384	33	web	web	NOUN
easat-9912	384	34	of	of	ADP
easat-9912	384	35	conferences	conference	NOUN
easat-9912	384	36	,	,	PUNCT
easat-9912	384	37	edp	edp	NOUN
easat-9912	384	38	sciences	science	NOUN
easat-9912	384	39	.	.	PUNCT
easat-9912	384	40	,	,	PUNCT
easat-9912	384	41	2016	2016	NUM
easat-9912	384	42	.	.	PUNCT
easat-9912	385	1	[	[	X
easat-9912	385	2	34	34	NUM
easat-9912	385	3	]	]	X
easat-9912	385	4	r.	r.	PROPN
easat-9912	385	5	biscaia	biscaia	PROPN
easat-9912	385	6	,	,	PUNCT
easat-9912	385	7	a.	a.	PROPN
easat-9912	385	8	correia	correia	PROPN
easat-9912	385	9	,	,	PUNCT
easat-9912	385	10	s.	s.	PROPN
easat-9912	385	11	ross	ross	PROPN
easat-9912	385	12	,	,	PUNCT
easat-9912	385	13	a.	a.	NOUN
easat-9912	385	14	rosado	rosado	NOUN
easat-9912	385	15	,	,	PUNCT
easat-9912	385	16	and	and	CCONJ
easat-9912	385	17	j.	j.	PROPN
easat-9912	385	18	maroco	maroco	PROPN
easat-9912	385	19	,	,	PUNCT
easat-9912	385	20	"	"	PUNCT
easat-9912	385	21	spectator	spectator	NOUN
easat-9912	385	22	-	-	PUNCT
easat-9912	385	23	based	base	VERB
easat-9912	385	24	brand	brand	NOUN
easat-9912	385	25	equity	equity	NOUN
easat-9912	385	26	in	in	ADP
easat-9912	385	27	professional	professional	ADJ
easat-9912	385	28	soccer	soccer	NOUN
easat-9912	385	29	,	,	PUNCT
easat-9912	385	30	"	"	PUNCT
easat-9912	385	31	sport	sport	NOUN
easat-9912	385	32	marketing	marketing	NOUN
easat-9912	385	33	quarterly	quarterly	ADV
easat-9912	385	34	,	,	PUNCT
easat-9912	385	35	vol	vol	NOUN
easat-9912	385	36	.	.	PROPN
easat-9912	385	37	22	22	NUM
easat-9912	385	38	,	,	PUNCT
easat-9912	385	39	no	no	INTJ
easat-9912	385	40	.	.	NOUN
easat-9912	385	41	1	1	NUM
easat-9912	385	42	,	,	PUNCT
easat-9912	385	43	pp	pp	ADJ
easat-9912	385	44	.	.	PUNCT
easat-9912	386	1	20–32	20–32	NUM
easat-9912	386	2	,	,	PUNCT
easat-9912	386	3	2013	2013	NUM
easat-9912	386	4	.	.	PUNCT
easat-9912	387	1	[	[	X
easat-9912	387	2	35	35	NUM
easat-9912	387	3	]	]	X
easat-9912	387	4	g.	g.	PROPN
easat-9912	387	5	t.	t.	PROPN
easat-9912	387	6	trail	trail	PROPN
easat-9912	387	7	and	and	CCONJ
easat-9912	387	8	j.	j.	PROPN
easat-9912	387	9	d.	d.	PROPN
easat-9912	387	10	james	james	PROPN
easat-9912	387	11	,	,	PUNCT
easat-9912	387	12	"	"	PUNCT
easat-9912	387	13	the	the	DET
easat-9912	387	14	motivation	motivation	NOUN
easat-9912	387	15	scale	scale	NOUN
easat-9912	387	16	for	for	ADP
easat-9912	387	17	sport	sport	NOUN
easat-9912	387	18	consumption	consumption	NOUN
easat-9912	387	19	:	:	PUNCT
easat-9912	387	20	assessment	assessment	NOUN
easat-9912	387	21	of	of	ADP
easat-9912	387	22	the	the	DET
easat-9912	387	23	scale	scale	NOUN
easat-9912	387	24	's	's	PART
easat-9912	387	25	psychometric	psychometric	ADJ
easat-9912	387	26	properties	property	NOUN
easat-9912	387	27	,	,	PUNCT
easat-9912	387	28	"	"	PUNCT
easat-9912	387	29	journal	journal	NOUN
easat-9912	387	30	of	of	ADP
easat-9912	387	31	sport	sport	NOUN
easat-9912	387	32	behavior	behavior	NOUN
easat-9912	387	33	,	,	PUNCT
easat-9912	387	34	vol	vol	NOUN
easat-9912	387	35	.	.	PROPN
easat-9912	387	36	24	24	NUM
easat-9912	387	37	,	,	PUNCT
easat-9912	387	38	no	no	INTJ
easat-9912	387	39	.	.	NOUN
easat-9912	387	40	1	1	NUM
easat-9912	387	41	,	,	PUNCT
easat-9912	387	42	pp	pp	ADJ
easat-9912	387	43	.	.	PUNCT
easat-9912	388	1	108–127	108–127	NUM
easat-9912	388	2	,	,	PUNCT
easat-9912	388	3	2001	2001	NUM
easat-9912	388	4	.	.	PUNCT
easat-9912	389	1	[	[	X
easat-9912	389	2	36	36	NUM
easat-9912	389	3	]	]	PUNCT
easat-9912	389	4	s.	s.	PROPN
easat-9912	389	5	h.	h.	PROPN
easat-9912	389	6	ang	ang	PROPN
easat-9912	389	7	,	,	PUNCT
easat-9912	389	8	y.	y.	PROPN
easat-9912	389	9	h.	h.	PROPN
easat-9912	389	10	lee	lee	PROPN
easat-9912	389	11	,	,	PUNCT
easat-9912	389	12	and	and	CCONJ
easat-9912	389	13	s.	s.	PROPN
easat-9912	389	14	m.	m.	PROPN
easat-9912	389	15	leong	leong	PROPN
easat-9912	389	16	,	,	PUNCT
easat-9912	389	17	"	"	PUNCT
easat-9912	389	18	the	the	DET
easat-9912	389	19	ad	ad	NOUN
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easat-9912	389	21	cube	cube	NOUN
easat-9912	389	22	:	:	PUNCT
easat-9912	389	23	conceptualization	conceptualization	NOUN
easat-9912	389	24	and	and	CCONJ
easat-9912	389	25	initial	initial	ADJ
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easat-9912	389	27	,	,	PUNCT
easat-9912	389	28	"	"	PUNCT
easat-9912	389	29	journal	journal	NOUN
easat-9912	389	30	of	of	ADP
easat-9912	389	31	the	the	DET
easat-9912	389	32	academy	academy	NOUN
easat-9912	389	33	of	of	ADP
easat-9912	389	34	marketing	marketing	NOUN
easat-9912	389	35	science	science	NOUN
easat-9912	389	36	,	,	PUNCT
easat-9912	389	37	vol	vol	NOUN
easat-9912	389	38	.	.	PROPN
easat-9912	389	39	35	35	NUM
easat-9912	389	40	,	,	PUNCT
easat-9912	389	41	no	no	INTJ
easat-9912	389	42	.	.	NOUN
easat-9912	389	43	2	2	NUM
easat-9912	389	44	,	,	PUNCT
easat-9912	389	45	pp	pp	ADJ
easat-9912	389	46	.	.	PUNCT
easat-9912	390	1	220	220	NUM
easat-9912	390	2	-	-	SYM
easat-9912	390	3	232	232	NUM
easat-9912	390	4	,	,	PUNCT
easat-9912	390	5	2007	2007	NUM
easat-9912	390	6	.	.	PUNCT
easat-9912	391	1	https://doi.org/10.1007/s11747-007-0042-4	https://doi.org/10.1007/s11747-007-0042-4	PROPN
easat-9912	392	1	[	[	X
easat-9912	392	2	37	37	NUM
easat-9912	392	3	]	]	PUNCT
easat-9912	392	4	p.	p.	NOUN
easat-9912	392	5	m.	m.	NOUN
easat-9912	392	6	podsakoff	podsakoff	PROPN
easat-9912	392	7	,	,	PUNCT
easat-9912	392	8	s.	s.	PROPN
easat-9912	392	9	b.	b.	PROPN
easat-9912	392	10	mackenzie	mackenzie	PROPN
easat-9912	392	11	,	,	PUNCT
easat-9912	392	12	j.	j.	PROPN
easat-9912	392	13	y.	y.	PROPN
easat-9912	392	14	lee	lee	PROPN
easat-9912	392	15	,	,	PUNCT
easat-9912	392	16	and	and	CCONJ
easat-9912	392	17	n.	n.	PROPN
easat-9912	392	18	p.	p.	PROPN
easat-9912	392	19	podsakoff	podsakoff	NOUN
easat-9912	392	20	,	,	PUNCT
easat-9912	392	21	"	"	PUNCT
easat-9912	392	22	common	common	ADJ
easat-9912	392	23	method	method	NOUN
easat-9912	392	24	biases	bias	NOUN
easat-9912	392	25	in	in	ADP
easat-9912	392	26	behavioral	behavioral	ADJ
easat-9912	392	27	research	research	NOUN
easat-9912	392	28	:	:	PUNCT
easat-9912	392	29	a	a	DET
easat-9912	392	30	critical	critical	ADJ
easat-9912	392	31	review	review	NOUN
easat-9912	392	32	of	of	ADP
easat-9912	392	33	the	the	DET
easat-9912	392	34	literature	literature	NOUN
easat-9912	392	35	and	and	CCONJ
easat-9912	392	36	recommended	recommend	VERB
easat-9912	392	37	remedies	remedy	NOUN
easat-9912	392	38	,	,	PUNCT
easat-9912	392	39	"	"	PUNCT
easat-9912	392	40	journal	journal	NOUN
easat-9912	392	41	of	of	ADP
easat-9912	392	42	applied	apply	VERB
easat-9912	392	43	psychology	psychology	NOUN
easat-9912	392	44	,	,	PUNCT
easat-9912	392	45	vol	vol	NOUN
easat-9912	392	46	.	.	PROPN
easat-9912	392	47	88	88	NUM
easat-9912	392	48	,	,	PUNCT
easat-9912	392	49	no	no	INTJ
easat-9912	392	50	.	.	NOUN
easat-9912	392	51	5	5	NUM
easat-9912	392	52	,	,	PUNCT
easat-9912	392	53	pp	pp	ADJ
easat-9912	392	54	.	.	PUNCT
easat-9912	393	1	879	879	NUM
easat-9912	393	2	-	-	SYM
easat-9912	393	3	903	903	NUM
easat-9912	393	4	,	,	PUNCT
easat-9912	393	5	2003	2003	NUM
easat-9912	393	6	.	.	PUNCT
easat-9912	394	1	https://doi.org/10.1037/0021-9010.88.5.879	https://doi.org/10.1037/0021-9010.88.5.879	PROPN
easat-9912	394	2	https://doi.org/10.1108/jeas-09-2013-0029	https://doi.org/10.1108/jeas-09-2013-0029	NOUN
easat-9912	395	1	https://doi.org/10.1016/j.ijinfomgt.2016.01.001	https://doi.org/10.1016/j.ijinfomgt.2016.01.001	NUM
easat-9912	395	2	https://doi.org/10.1080/00913367.2017.1405754	https://doi.org/10.1080/00913367.2017.1405754	PROPN
easat-9912	395	3	https://doi.org/10.1016/j.jbusres.2006.09.008	https://doi.org/10.1016/j.jbusres.2006.09.008	PROPN
easat-9912	395	4	https://doi.org/10.1108/10662240310501658	https://doi.org/10.1108/10662240310501658	NOUN
easat-9912	395	5	https://doi.org/10.3390/bs12120472	https://doi.org/10.3390/bs12120472	X
easat-9912	395	6	https://doi.org/10.5539/ijbm.v7n13p94	https://doi.org/10.5539/ijbm.v7n13p94	PROPN
easat-9912	395	7	https://doi.org/10.1108/ijsms-03-01-2001-b006	https://doi.org/10.1108/ijsms-03-01-2001-b006	X
easat-9912	395	8	https://doi.org/10.1007/s11747-007-0042-4	https://doi.org/10.1007/s11747-007-0042-4	NUM
easat-9912	395	9	https://doi.org/10.1037/0021-9010.88.5.879	https://doi.org/10.1037/0021-9010.88.5.879	VERB