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easat-2821	creativecommons.org	https://creativecommons.org/licenses/by/4.0/)
easat-2821	doi.org	https://doi.org/10.1080/0965254x.2021.1952293
easat-2821	doi.org	https://doi.org/10.1016/j.jbusvent.2020.106041
easat-2821	doi.org	https://doi.org/10.1007/978-0-387-79976-6_6
easat-2821	doi.org	https://doi.org/10.1177/014920630002600304
easat-2821	doi.org	https://doi.org/10.1016/j.jbusres.2018.11.033
easat-2821	doi.org	https://doi.org/10.1186/s13731-022-00221-8
easat-2821	www.marketingtutor.net	https://www.marketingtutor.net/innovative-marketing
easat-2821	doi.org	https://doi.org/10.4337/9781788111324.00006
easat-2821	doi.org	https://doi.org/10.1108/et-04-2016-0076
easat-2821	doi.org	https://doi.org/10.1108/ejm-11-2016-0663
easat-2821	oxfordbusinessgroup.com	https://oxfordbusinessgroup.com/reports/kuwait/2022-report/economy/taking-the-lead-creating-an-ecosystem-tosupport-the-growth-of-small-businesses
easat-2821	creativecommons.org	https://creativecommons.org/licenses/by/4.0
easat-2821	doi.org	https://doi.org/10.1016/0883-9026(95)00082-j
easat-2821	doi.org	https://doi.org/10.1016/j.ijme.2020.100427
easat-2821	doi.org	https://doi.org/10.1111/j.1465-3435.2010.01429.x
easat-2821	doi.org	https://doi.org/10.1108/17508610810877713
easat-2821	doi.org	https://doi.org/10.1016/s0922-1425(03)00024-0
easat-2821	doi.org	https://doi.org/10.5465/annals.2016.0109
easat-2821	doi.org	https://doi.org/10.1007/s11365-012-0234-3
easat-2821	doi.org	https://doi.org/10.1177/0971355719893504
easat-2821	doi.org	https://doi.org/10.1080/08985626.2017.1376515
easat-2821	www.worlddata.info	https://www.worlddata.info/developing-countries.php
easat-2821	doi.org	https://doi.org/10.1108/ijoem-03-2019-0163
easat-2821	doi.org	https://doi.org/10.1016/j.tsc.2008.07.002