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easat-9281	orcid.org	https://orcid.org/0009-0003-0427-1588
easat-9281	creativecommons.org	https://creativecommons.org/licenses/by/4.0/)
easat-9281	creativecommons.org	https://creativecommons.org/licenses/by/4.0
easat-9281	doi.org	https://doi.org/10.1016/j.eswa.2012.02.042
easat-9281	doi.org	https://doi.org/10.48084/etasr.9452
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2021.11.014
easat-9281	doi.org	https://doi.org/10.1080/23311975.2022.2041384
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2020.11.034
easat-9281	doi.org	https://doi.org/10.1002/mar.21670
easat-9281	doi.org	https://doi.org/10.48084/etasr.1291
easat-9281	www.accenture.com	https://www.accenture.com/usen/industries/communications-media/customer-experience
easat-9281	doi.org	https://doi.org/10.1108/s1548-643520230000020004
easat-9281	doi.org	https://doi.org/10.69987/jacs.2024.41001
easat-9281	doi.org	https://doi.org/10.51594/ijmer.v6i5.1142
easat-9281	doi.org	https://doi.org/10.1007/s11280-024-01276-1
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2020.09.039
easat-9281	doi.org	https://doi.org/10.37394/23207.2023.20.216
easat-9281	doi.org	https://doi.org/10.1016/j.eswa.2012.02.042
easat-9281	doi.org	https://doi.org/10.48084/etasr.9452
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2021.11.014
easat-9281	doi.org	https://doi.org/10.1080/23311975.2022.2041384
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2020.11.034
easat-9281	doi.org	https://doi.org/10.1002/mar.21670
easat-9281	doi.org	https://doi.org/10.48084/etasr.1291
easat-9281	www.accenture.com	https://www.accenture.com/us-en/industries/communications-media/customer-experience
easat-9281	www.accenture.com	https://www.accenture.com/us-en/industries/communications-media/customer-experience
easat-9281	doi.org	https://doi.org/10.1108/s1548-643520230000020004
easat-9281	doi.org	https://doi.org/10.69987/jacs.2024.41001
easat-9281	doi.org	https://doi.org/10.51594/ijmer.v6i5.1142
easat-9281	doi.org	https://doi.org/10.1007/s11280-024-01276-1
easat-9281	doi.org	https://doi.org/10.1016/j.jbusres.2020.09.039
easat-9281	doi.org	https://doi.org/10.37394/23207.2023.20.216