id	sid	tid	token	lemma	pos
eshs-39706	1	1	education	education	NOUN
eshs-39706	1	2	,	,	PUNCT
eshs-39706	1	3	society	society	NOUN
eshs-39706	1	4	and	and	CCONJ
eshs-39706	1	5	human	human	ADJ
eshs-39706	1	6	studies	study	NOUN
eshs-39706	1	7	issn	issn	VERB
eshs-39706	1	8	2690	2690	NUM
eshs-39706	1	9	-	-	SYM
eshs-39706	1	10	3679	3679	NUM
eshs-39706	1	11	(	(	PUNCT
eshs-39706	1	12	print	print	NOUN
eshs-39706	1	13	)	)	PUNCT
eshs-39706	1	14	issn	issn	PROPN
eshs-39706	1	15	2690	2690	NUM
eshs-39706	1	16	-	-	SYM
eshs-39706	1	17	3687	3687	NUM
eshs-39706	1	18	(	(	PUNCT
eshs-39706	1	19	online	online	ADJ
eshs-39706	1	20	)	)	PUNCT
eshs-39706	1	21	vol	vol	NOUN
eshs-39706	1	22	.	.	PROPN
eshs-39706	2	1	5	5	NUM
eshs-39706	2	2	,	,	PUNCT
eshs-39706	2	3	no	no	INTJ
eshs-39706	2	4	.	.	NOUN
eshs-39706	2	5	2	2	NUM
eshs-39706	2	6	,	,	PUNCT
eshs-39706	2	7	2024	2024	NUM
eshs-39706	2	8	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	2	9	46	46	NUM
eshs-39706	2	10	original	original	ADJ
eshs-39706	2	11	paper	paper	NOUN
eshs-39706	2	12	the	the	DET
eshs-39706	2	13	contrastive	contrastive	ADJ
eshs-39706	2	14	study	study	NOUN
eshs-39706	2	15	on	on	ADP
eshs-39706	2	16	discursive	discursive	ADJ
eshs-39706	2	17	construction	construction	NOUN
eshs-39706	2	18	of	of	ADP
eshs-39706	2	19	identities	identity	NOUN
eshs-39706	2	20	and	and	CCONJ
eshs-39706	2	21	the	the	DET
eshs-39706	2	22	adaptation	adaptation	NOUN
eshs-39706	2	23	in	in	ADP
eshs-39706	2	24	cosmetic	cosmetic	ADJ
eshs-39706	2	25	advertising	advertising	NOUN
eshs-39706	2	26	anqi	anqi	NOUN
eshs-39706	2	27	ye	ye	NOUN
eshs-39706	2	28	1	1	NUM
eshs-39706	2	29	,	,	PUNCT
eshs-39706	2	30	qian	qian	PROPN
eshs-39706	2	31	li	li	PROPN
eshs-39706	2	32	1	1	PROPN
eshs-39706	2	33	&	&	CCONJ
eshs-39706	2	34	mengchi	mengchi	PROPN
eshs-39706	2	35	feng	feng	PROPN
eshs-39706	2	36	1	1	NUM
eshs-39706	2	37	1	1	NUM
eshs-39706	2	38	anhui	anhui	PROPN
eshs-39706	2	39	university	university	PROPN
eshs-39706	2	40	,	,	PUNCT
eshs-39706	2	41	china	china	PROPN
eshs-39706	2	42	received	receive	VERB
eshs-39706	2	43	:	:	PUNCT
eshs-39706	2	44	may	may	AUX
eshs-39706	2	45	6	6	NUM
eshs-39706	2	46	,	,	PUNCT
eshs-39706	2	47	2024	2024	NUM
eshs-39706	2	48	accepted	accept	VERB
eshs-39706	2	49	:	:	PUNCT
eshs-39706	2	50	may	may	AUX
eshs-39706	2	51	16	16	NUM
eshs-39706	2	52	,	,	PUNCT
eshs-39706	2	53	2024	2024	NUM
eshs-39706	2	54	online	online	ADV
eshs-39706	2	55	published	publish	VERB
eshs-39706	2	56	:	:	PUNCT
eshs-39706	2	57	may	may	AUX
eshs-39706	2	58	24	24	NUM
eshs-39706	2	59	,	,	PUNCT
eshs-39706	2	60	2024	2024	NUM
eshs-39706	2	61	doi:10.22158	doi:10.22158	NOUN
eshs-39706	2	62	/	/	SYM
eshs-39706	2	63	eshs.v5n2p46	eshs.v5n2p46	NOUN
eshs-39706	2	64	url	url	NOUN
eshs-39706	2	65	:	:	PUNCT
eshs-39706	2	66	http://dx.doi.org/10.22158/eshs.v5n2p46	http://dx.doi.org/10.22158/eshs.v5n2p46	ADJ
eshs-39706	2	67	abstract	abstract	ADJ
eshs-39706	2	68	discursive	discursive	ADJ
eshs-39706	2	69	strategies	strategy	NOUN
eshs-39706	2	70	are	be	AUX
eshs-39706	2	71	often	often	ADV
eshs-39706	2	72	used	use	VERB
eshs-39706	2	73	in	in	ADP
eshs-39706	2	74	cosmetic	cosmetic	ADJ
eshs-39706	2	75	advertisements	advertisement	NOUN
eshs-39706	2	76	to	to	PART
eshs-39706	2	77	construct	construct	VERB
eshs-39706	2	78	different	different	ADJ
eshs-39706	2	79	discursive	discursive	ADJ
eshs-39706	2	80	identities	identity	NOUN
eshs-39706	2	81	in	in	ADP
eshs-39706	2	82	order	order	NOUN
eshs-39706	2	83	to	to	PART
eshs-39706	2	84	enter	enter	VERB
eshs-39706	2	85	larger	large	ADJ
eshs-39706	2	86	markets	market	NOUN
eshs-39706	2	87	.	.	PUNCT
eshs-39706	3	1	based	base	VERB
eshs-39706	3	2	on	on	ADP
eshs-39706	3	3	the	the	DET
eshs-39706	3	4	graphic	graphic	ADJ
eshs-39706	3	5	advertisements	advertisement	NOUN
eshs-39706	3	6	,	,	PUNCT
eshs-39706	3	7	the	the	DET
eshs-39706	3	8	article	article	NOUN
eshs-39706	3	9	reveals	reveal	VERB
eshs-39706	3	10	the	the	DET
eshs-39706	3	11	dynamic	dynamic	ADJ
eshs-39706	3	12	selection	selection	NOUN
eshs-39706	3	13	and	and	CCONJ
eshs-39706	3	14	construction	construction	NOUN
eshs-39706	3	15	of	of	ADP
eshs-39706	3	16	discursive	discursive	ADJ
eshs-39706	3	17	identities	identity	NOUN
eshs-39706	3	18	and	and	CCONJ
eshs-39706	3	19	their	their	PRON
eshs-39706	3	20	dynamic	dynamic	ADJ
eshs-39706	3	21	adaptation	adaptation	NOUN
eshs-39706	3	22	in	in	ADP
eshs-39706	3	23	the	the	DET
eshs-39706	3	24	foundation	foundation	NOUN
eshs-39706	3	25	advertisements	advertisement	NOUN
eshs-39706	3	26	of	of	ADP
eshs-39706	3	27	international	international	ADJ
eshs-39706	3	28	brands	brand	NOUN
eshs-39706	3	29	and	and	CCONJ
eshs-39706	3	30	national	national	ADJ
eshs-39706	3	31	brands	brand	NOUN
eshs-39706	3	32	.	.	PUNCT
eshs-39706	4	1	it	it	PRON
eshs-39706	4	2	is	be	AUX
eshs-39706	4	3	found	find	VERB
eshs-39706	4	4	that	that	SCONJ
eshs-39706	4	5	the	the	DET
eshs-39706	4	6	cosmetic	cosmetic	ADJ
eshs-39706	4	7	advertisements	advertisement	NOUN
eshs-39706	4	8	employ	employ	VERB
eshs-39706	4	9	textual	textual	ADJ
eshs-39706	4	10	features	feature	NOUN
eshs-39706	4	11	to	to	PART
eshs-39706	4	12	construct	construct	VERB
eshs-39706	4	13	three	three	NUM
eshs-39706	4	14	discursive	discursive	ADJ
eshs-39706	4	15	identities	identity	NOUN
eshs-39706	4	16	:	:	PUNCT
eshs-39706	4	17	one	one	NUM
eshs-39706	4	18	explicit	explicit	ADJ
eshs-39706	4	19	identity	identity	NOUN
eshs-39706	4	20	for	for	ADP
eshs-39706	4	21	marketing	marketing	NOUN
eshs-39706	4	22	purposes	purpose	NOUN
eshs-39706	4	23	and	and	CCONJ
eshs-39706	4	24	two	two	NUM
eshs-39706	4	25	implicit	implicit	ADJ
eshs-39706	4	26	identities	identity	NOUN
eshs-39706	4	27	:	:	PUNCT
eshs-39706	4	28	friend	friend	NOUN
eshs-39706	4	29	identity	identity	NOUN
eshs-39706	4	30	and	and	CCONJ
eshs-39706	4	31	expert	expert	NOUN
eshs-39706	4	32	identity	identity	NOUN
eshs-39706	4	33	.	.	PUNCT
eshs-39706	5	1	based	base	VERB
eshs-39706	5	2	on	on	ADP
eshs-39706	5	3	the	the	DET
eshs-39706	5	4	theories	theory	NOUN
eshs-39706	5	5	of	of	ADP
eshs-39706	5	6	discursive	discursive	ADJ
eshs-39706	5	7	identity	identity	NOUN
eshs-39706	5	8	and	and	CCONJ
eshs-39706	5	9	linguistic	linguistic	ADJ
eshs-39706	5	10	adaptation	adaptation	NOUN
eshs-39706	5	11	,	,	PUNCT
eshs-39706	5	12	the	the	DET
eshs-39706	5	13	article	article	NOUN
eshs-39706	5	14	explores	explore	VERB
eshs-39706	5	15	the	the	DET
eshs-39706	5	16	dynamic	dynamic	ADJ
eshs-39706	5	17	discursive	discursive	ADJ
eshs-39706	5	18	identities	identity	NOUN
eshs-39706	5	19	in	in	ADP
eshs-39706	5	20	this	this	DET
eshs-39706	5	21	kind	kind	NOUN
eshs-39706	5	22	of	of	ADP
eshs-39706	5	23	advertisement	advertisement	NOUN
eshs-39706	5	24	discourse	discourse	NOUN
eshs-39706	5	25	and	and	CCONJ
eshs-39706	5	26	analyzes	analyze	VERB
eshs-39706	5	27	the	the	DET
eshs-39706	5	28	ways	way	NOUN
eshs-39706	5	29	to	to	PART
eshs-39706	5	30	dynamically	dynamically	ADV
eshs-39706	5	31	adapt	adapt	VERB
eshs-39706	5	32	to	to	ADP
eshs-39706	5	33	the	the	DET
eshs-39706	5	34	psychological	psychological	ADJ
eshs-39706	5	35	,	,	PUNCT
eshs-39706	5	36	social	social	ADJ
eshs-39706	5	37	and	and	CCONJ
eshs-39706	5	38	physical	physical	ADJ
eshs-39706	5	39	worlds	world	NOUN
eshs-39706	5	40	of	of	ADP
eshs-39706	5	41	the	the	DET
eshs-39706	5	42	discourse	discourse	NOUN
eshs-39706	5	43	receivers	receiver	NOUN
eshs-39706	5	44	.	.	PUNCT
eshs-39706	6	1	keywords	keyword	VERB
eshs-39706	6	2	discursive	discursive	ADJ
eshs-39706	6	3	identity	identity	NOUN
eshs-39706	6	4	,	,	PUNCT
eshs-39706	6	5	constructive	constructive	ADJ
eshs-39706	6	6	process	process	NOUN
eshs-39706	6	7	,	,	PUNCT
eshs-39706	6	8	cosmetic	cosmetic	ADJ
eshs-39706	6	9	advertising	advertising	NOUN
eshs-39706	6	10	language	language	NOUN
eshs-39706	6	11	,	,	PUNCT
eshs-39706	6	12	adaptation	adaptation	NOUN
eshs-39706	6	13	1	1	NUM
eshs-39706	6	14	.	.	PUNCT
eshs-39706	7	1	introduction	introduction	NOUN
eshs-39706	7	2	the	the	DET
eshs-39706	7	3	competition	competition	NOUN
eshs-39706	7	4	in	in	ADP
eshs-39706	7	5	cosmetic	cosmetic	ADJ
eshs-39706	7	6	products	product	NOUN
eshs-39706	7	7	market	market	NOUN
eshs-39706	7	8	is	be	AUX
eshs-39706	7	9	becoming	become	VERB
eshs-39706	7	10	increasingly	increasingly	ADV
eshs-39706	7	11	fierce	fierce	ADJ
eshs-39706	7	12	where	where	SCONJ
eshs-39706	7	13	the	the	DET
eshs-39706	7	14	new	new	ADJ
eshs-39706	7	15	research	research	NOUN
eshs-39706	7	16	and	and	CCONJ
eshs-39706	7	17	development	development	NOUN
eshs-39706	7	18	of	of	ADP
eshs-39706	7	19	international	international	ADJ
eshs-39706	7	20	brands	brand	NOUN
eshs-39706	7	21	and	and	CCONJ
eshs-39706	7	22	national	national	ADJ
eshs-39706	7	23	brands	brand	NOUN
eshs-39706	7	24	emerge	emerge	VERB
eshs-39706	7	25	in	in	ADP
eshs-39706	7	26	endlessly	endlessly	ADV
eshs-39706	7	27	and	and	CCONJ
eshs-39706	7	28	the	the	DET
eshs-39706	7	29	promotion	promotion	NOUN
eshs-39706	7	30	means	mean	VERB
eshs-39706	7	31	become	become	VERB
eshs-39706	7	32	more	more	ADV
eshs-39706	7	33	and	and	CCONJ
eshs-39706	7	34	more	more	ADJ
eshs-39706	7	35	iterative	iterative	NOUN
eshs-39706	7	36	.	.	PUNCT
eshs-39706	8	1	there	there	PRON
eshs-39706	8	2	are	be	VERB
eshs-39706	8	3	various	various	ADJ
eshs-39706	8	4	types	type	NOUN
eshs-39706	8	5	of	of	ADP
eshs-39706	8	6	cosmetics	cosmetic	NOUN
eshs-39706	8	7	advertisements	advertisement	NOUN
eshs-39706	8	8	and	and	CCONJ
eshs-39706	8	9	promotions	promotion	NOUN
eshs-39706	8	10	,	,	PUNCT
eshs-39706	8	11	which	which	PRON
eshs-39706	8	12	play	play	VERB
eshs-39706	8	13	a	a	DET
eshs-39706	8	14	key	key	ADJ
eshs-39706	8	15	role	role	NOUN
eshs-39706	8	16	in	in	ADP
eshs-39706	8	17	the	the	DET
eshs-39706	8	18	rise	rise	NOUN
eshs-39706	8	19	of	of	ADP
eshs-39706	8	20	product	product	NOUN
eshs-39706	8	21	sales	sale	NOUN
eshs-39706	8	22	.	.	PUNCT
eshs-39706	9	1	but	but	CCONJ
eshs-39706	9	2	the	the	DET
eshs-39706	9	3	quality	quality	NOUN
eshs-39706	9	4	of	of	ADP
eshs-39706	9	5	cosmetic	cosmetic	ADJ
eshs-39706	9	6	products	product	NOUN
eshs-39706	9	7	is	be	AUX
eshs-39706	9	8	mixed	mixed	ADJ
eshs-39706	9	9	,	,	PUNCT
eshs-39706	9	10	thus	thus	ADV
eshs-39706	9	11	most	most	ADJ
eshs-39706	9	12	consumers	consumer	NOUN
eshs-39706	9	13	have	have	AUX
eshs-39706	9	14	developed	develop	VERB
eshs-39706	9	15	a	a	DET
eshs-39706	9	16	sense	sense	NOUN
eshs-39706	9	17	of	of	ADP
eshs-39706	9	18	vigilance	vigilance	NOUN
eshs-39706	9	19	and	and	CCONJ
eshs-39706	9	20	will	will	AUX
eshs-39706	9	21	not	not	PART
eshs-39706	9	22	be	be	AUX
eshs-39706	9	23	gullible	gullible	ADJ
eshs-39706	9	24	to	to	PART
eshs-39706	9	25	believe	believe	VERB
eshs-39706	9	26	the	the	DET
eshs-39706	9	27	words	word	NOUN
eshs-39706	9	28	in	in	ADP
eshs-39706	9	29	the	the	DET
eshs-39706	9	30	advertisement	advertisement	NOUN
eshs-39706	9	31	.	.	PUNCT
eshs-39706	10	1	based	base	VERB
eshs-39706	10	2	on	on	ADP
eshs-39706	10	3	this	this	DET
eshs-39706	10	4	paradoxical	paradoxical	ADJ
eshs-39706	10	5	attribute	attribute	NOUN
eshs-39706	10	6	,	,	PUNCT
eshs-39706	10	7	cosmetic	cosmetic	ADJ
eshs-39706	10	8	advertisements	advertisement	NOUN
eshs-39706	10	9	use	use	VERB
eshs-39706	10	10	multiple	multiple	ADJ
eshs-39706	10	11	discourse	discourse	NOUN
eshs-39706	10	12	strategies	strategy	NOUN
eshs-39706	10	13	to	to	PART
eshs-39706	10	14	construct	construct	VERB
eshs-39706	10	15	different	different	ADJ
eshs-39706	10	16	discursive	discursive	ADJ
eshs-39706	10	17	identities	identity	NOUN
eshs-39706	10	18	and	and	CCONJ
eshs-39706	10	19	communicate	communicate	VERB
eshs-39706	10	20	effectively	effectively	ADV
eshs-39706	10	21	with	with	ADP
eshs-39706	10	22	consumers	consumer	NOUN
eshs-39706	10	23	virtually	virtually	ADV
eshs-39706	10	24	,	,	PUNCT
eshs-39706	10	25	in	in	ADP
eshs-39706	10	26	order	order	NOUN
eshs-39706	10	27	to	to	PART
eshs-39706	10	28	adapt	adapt	VERB
eshs-39706	10	29	to	to	ADP
eshs-39706	10	30	the	the	DET
eshs-39706	10	31	relevant	relevant	ADJ
eshs-39706	10	32	communicative	communicative	ADJ
eshs-39706	10	33	contexts	context	NOUN
eshs-39706	10	34	and	and	CCONJ
eshs-39706	10	35	improve	improve	VERB
eshs-39706	10	36	product	product	NOUN
eshs-39706	10	37	promotion	promotion	NOUN
eshs-39706	10	38	.	.	PUNCT
eshs-39706	11	1	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	11	2	education	education	NOUN
eshs-39706	11	3	,	,	PUNCT
eshs-39706	11	4	society	society	NOUN
eshs-39706	11	5	and	and	CCONJ
eshs-39706	11	6	human	human	ADJ
eshs-39706	11	7	studies	study	NOUN
eshs-39706	11	8	vol	vol	NOUN
eshs-39706	11	9	.	.	PROPN
eshs-39706	11	10	5	5	NUM
eshs-39706	11	11	,	,	PUNCT
eshs-39706	11	12	no	no	INTJ
eshs-39706	11	13	.	.	NOUN
eshs-39706	11	14	2	2	NUM
eshs-39706	11	15	,	,	PUNCT
eshs-39706	11	16	2024	2024	NUM
eshs-39706	11	17	47	47	NUM
eshs-39706	11	18	published	publish	VERB
eshs-39706	11	19	by	by	ADP
eshs-39706	11	20	scholink	scholink	PROPN
eshs-39706	11	21	inc	inc	PROPN
eshs-39706	11	22	.	.	PUNCT
eshs-39706	12	1	this	this	DET
eshs-39706	12	2	paper	paper	NOUN
eshs-39706	12	3	selects	select	VERB
eshs-39706	12	4	the	the	DET
eshs-39706	12	5	foundation	foundation	NOUN
eshs-39706	12	6	advertisements	advertisement	NOUN
eshs-39706	12	7	of	of	ADP
eshs-39706	12	8	international	international	ADJ
eshs-39706	12	9	brands	brand	NOUN
eshs-39706	12	10	such	such	ADJ
eshs-39706	12	11	as	as	ADP
eshs-39706	12	12	lancôme	lancôme	NOUN
eshs-39706	12	13	and	and	CCONJ
eshs-39706	12	14	estee	estee	PROPN
eshs-39706	12	15	lauder	lauder	PROPN
eshs-39706	12	16	(	(	PUNCT
eshs-39706	12	17	hereinafter	hereinafter	NOUN
eshs-39706	12	18	referred	refer	VERB
eshs-39706	12	19	to	to	ADP
eshs-39706	12	20	as	as	ADP
eshs-39706	12	21	i1	i1	PROPN
eshs-39706	12	22	,	,	PUNCT
eshs-39706	12	23	i2	i2	PROPN
eshs-39706	12	24	etc	etc	X
eshs-39706	12	25	.	.	X
eshs-39706	12	26	)	)	PUNCT
eshs-39706	12	27	,	,	PUNCT
eshs-39706	12	28	and	and	CCONJ
eshs-39706	12	29	national	national	ADJ
eshs-39706	12	30	brands	brand	NOUN
eshs-39706	12	31	such	such	ADJ
eshs-39706	12	32	as	as	ADP
eshs-39706	12	33	florasis	florasis	NOUN
eshs-39706	12	34	,	,	PUNCT
eshs-39706	12	35	carslan	carslan	NOUN
eshs-39706	12	36	,	,	PUNCT
eshs-39706	12	37	and	and	CCONJ
eshs-39706	12	38	judydoll	judydoll	NOUN
eshs-39706	12	39	(	(	PUNCT
eshs-39706	12	40	hereinafter	hereinafter	NOUN
eshs-39706	12	41	referred	refer	VERB
eshs-39706	12	42	to	to	ADP
eshs-39706	12	43	as	as	ADP
eshs-39706	12	44	c1	c1	PROPN
eshs-39706	12	45	,	,	PUNCT
eshs-39706	12	46	c2	c2	PROPN
eshs-39706	12	47	,	,	PUNCT
eshs-39706	12	48	c3	c3	X
eshs-39706	12	49	etc	etc	X
eshs-39706	12	50	.	.	X
eshs-39706	12	51	)	)	PUNCT
eshs-39706	13	1	as	as	ADP
eshs-39706	13	2	the	the	DET
eshs-39706	13	3	research	research	NOUN
eshs-39706	13	4	samples	sample	NOUN
eshs-39706	13	5	.	.	PUNCT
eshs-39706	14	1	the	the	DET
eshs-39706	14	2	sales	sale	NOUN
eshs-39706	14	3	and	and	CCONJ
eshs-39706	14	4	reputation	reputation	NOUN
eshs-39706	14	5	of	of	ADP
eshs-39706	14	6	these	these	DET
eshs-39706	14	7	major	major	ADJ
eshs-39706	14	8	brands	brand	NOUN
eshs-39706	14	9	of	of	ADP
eshs-39706	14	10	foundation	foundation	NOUN
eshs-39706	14	11	have	have	AUX
eshs-39706	14	12	reached	reach	VERB
eshs-39706	14	13	upper	upper	ADJ
eshs-39706	14	14	-	-	PUNCT
eshs-39706	14	15	middle	middle	ADJ
eshs-39706	14	16	level	level	NOUN
eshs-39706	14	17	in	in	ADP
eshs-39706	14	18	the	the	DET
eshs-39706	14	19	industry	industry	NOUN
eshs-39706	14	20	,	,	PUNCT
eshs-39706	14	21	and	and	CCONJ
eshs-39706	14	22	these	these	DET
eshs-39706	14	23	brands	brand	NOUN
eshs-39706	14	24	are	be	AUX
eshs-39706	14	25	quite	quite	ADV
eshs-39706	14	26	ingenious	ingenious	ADJ
eshs-39706	14	27	in	in	ADP
eshs-39706	14	28	advertising	advertising	NOUN
eshs-39706	14	29	and	and	CCONJ
eshs-39706	14	30	marketing	marketing	NOUN
eshs-39706	14	31	,	,	PUNCT
eshs-39706	14	32	therefore	therefore	ADV
eshs-39706	14	33	,	,	PUNCT
eshs-39706	14	34	this	this	DET
eshs-39706	14	35	paper	paper	NOUN
eshs-39706	14	36	selects	select	VERB
eshs-39706	14	37	the	the	DET
eshs-39706	14	38	foundation	foundation	NOUN
eshs-39706	14	39	advertisements	advertisement	NOUN
eshs-39706	14	40	of	of	ADP
eshs-39706	14	41	the	the	DET
eshs-39706	14	42	above	above	ADJ
eshs-39706	14	43	brands	brand	NOUN
eshs-39706	14	44	as	as	ADP
eshs-39706	14	45	the	the	DET
eshs-39706	14	46	research	research	NOUN
eshs-39706	14	47	object	object	NOUN
eshs-39706	14	48	.	.	PUNCT
eshs-39706	15	1	2	2	X
eshs-39706	15	2	.	.	X
eshs-39706	15	3	literature	literature	PROPN
eshs-39706	15	4	review	review	PROPN
eshs-39706	15	5	studies	study	NOUN
eshs-39706	15	6	on	on	ADP
eshs-39706	15	7	identity	identity	NOUN
eshs-39706	15	8	construction	construction	NOUN
eshs-39706	15	9	from	from	ADP
eshs-39706	15	10	the	the	DET
eshs-39706	15	11	perspective	perspective	NOUN
eshs-39706	15	12	of	of	ADP
eshs-39706	15	13	pragmatics	pragmatic	NOUN
eshs-39706	15	14	are	be	AUX
eshs-39706	15	15	mostly	mostly	ADV
eshs-39706	15	16	based	base	VERB
eshs-39706	15	17	on	on	ADP
eshs-39706	15	18	constructivism	constructivism	NOUN
eshs-39706	15	19	;	;	PUNCT
eshs-39706	15	20	tracy	tracy	PROPN
eshs-39706	15	21	(	(	PUNCT
eshs-39706	15	22	2002	2002	NUM
eshs-39706	15	23	)	)	PUNCT
eshs-39706	15	24	argues	argue	VERB
eshs-39706	15	25	that	that	SCONJ
eshs-39706	15	26	the	the	DET
eshs-39706	15	27	relationship	relationship	NOUN
eshs-39706	15	28	between	between	ADP
eshs-39706	15	29	discourse	discourse	NOUN
eshs-39706	15	30	and	and	CCONJ
eshs-39706	15	31	identity	identity	NOUN
eshs-39706	15	32	construction	construction	NOUN
eshs-39706	15	33	is	be	AUX
eshs-39706	15	34	reciprocal	reciprocal	ADJ
eshs-39706	15	35	,	,	PUNCT
eshs-39706	15	36	that	that	SCONJ
eshs-39706	15	37	identity	identity	NOUN
eshs-39706	15	38	influences	influence	VERB
eshs-39706	15	39	the	the	DET
eshs-39706	15	40	way	way	NOUN
eshs-39706	15	41	people	people	NOUN
eshs-39706	15	42	communicate	communicate	VERB
eshs-39706	15	43	,	,	PUNCT
eshs-39706	15	44	and	and	CCONJ
eshs-39706	15	45	that	that	PRON
eshs-39706	15	46	specific	specific	ADJ
eshs-39706	15	47	discourse	discourse	NOUN
eshs-39706	15	48	practices	practice	NOUN
eshs-39706	15	49	can	can	AUX
eshs-39706	15	50	contribute	contribute	VERB
eshs-39706	15	51	to	to	ADP
eshs-39706	15	52	the	the	DET
eshs-39706	15	53	construction	construction	NOUN
eshs-39706	15	54	of	of	ADP
eshs-39706	15	55	identity	identity	NOUN
eshs-39706	15	56	.	.	PUNCT
eshs-39706	16	1	chen	chen	PROPN
eshs-39706	16	2	(	(	PUNCT
eshs-39706	16	3	2013	2013	NUM
eshs-39706	16	4	)	)	PUNCT
eshs-39706	16	5	,	,	PUNCT
eshs-39706	16	6	a	a	DET
eshs-39706	16	7	domestic	domestic	ADJ
eshs-39706	16	8	scholar	scholar	NOUN
eshs-39706	16	9	,	,	PUNCT
eshs-39706	16	10	puts	put	VERB
eshs-39706	16	11	forward	forward	ADV
eshs-39706	16	12	the	the	DET
eshs-39706	16	13	concept	concept	NOUN
eshs-39706	16	14	of	of	ADP
eshs-39706	16	15	“	"	PUNCT
eshs-39706	16	16	discursive	discursive	ADJ
eshs-39706	16	17	identity	identity	NOUN
eshs-39706	16	18	”	"	PUNCT
eshs-39706	16	19	,	,	PUNCT
eshs-39706	16	20	that	that	ADV
eshs-39706	16	21	is	is	ADV
eshs-39706	16	22	,	,	PUNCT
eshs-39706	16	23	the	the	DET
eshs-39706	16	24	identity	identity	NOUN
eshs-39706	16	25	of	of	ADP
eshs-39706	16	26	the	the	DET
eshs-39706	16	27	self	self	NOUN
eshs-39706	16	28	or	or	CCONJ
eshs-39706	16	29	the	the	DET
eshs-39706	16	30	other	other	ADJ
eshs-39706	16	31	that	that	SCONJ
eshs-39706	16	32	the	the	DET
eshs-39706	16	33	language	language	NOUN
eshs-39706	16	34	user	user	NOUN
eshs-39706	16	35	chooses	choose	VERB
eshs-39706	16	36	consciously	consciously	ADV
eshs-39706	16	37	or	or	CCONJ
eshs-39706	16	38	unconsciously	unconsciously	ADV
eshs-39706	16	39	,	,	PUNCT
eshs-39706	16	40	and	and	CCONJ
eshs-39706	16	41	the	the	DET
eshs-39706	16	42	identity	identity	NOUN
eshs-39706	16	43	of	of	ADP
eshs-39706	16	44	the	the	DET
eshs-39706	16	45	social	social	ADJ
eshs-39706	16	46	individual	individual	NOUN
eshs-39706	16	47	or	or	CCONJ
eshs-39706	16	48	group	group	NOUN
eshs-39706	16	49	that	that	PRON
eshs-39706	16	50	the	the	DET
eshs-39706	16	51	speaker	speaker	NOUN
eshs-39706	16	52	or	or	CCONJ
eshs-39706	16	53	the	the	DET
eshs-39706	16	54	author	author	NOUN
eshs-39706	16	55	refers	refer	VERB
eshs-39706	16	56	to	to	ADP
eshs-39706	16	57	in	in	ADP
eshs-39706	16	58	his	his	PRON
eshs-39706	16	59	/	/	SYM
eshs-39706	16	60	her	her	PRON
eshs-39706	16	61	discourse	discourse	NOUN
eshs-39706	16	62	.	.	PUNCT
eshs-39706	17	1	the	the	DET
eshs-39706	17	2	belgian	belgian	ADJ
eshs-39706	17	3	linguist	linguist	NOUN
eshs-39706	17	4	verschueren	verschueren	PROPN
eshs-39706	17	5	(	(	PUNCT
eshs-39706	17	6	1999	1999	NUM
eshs-39706	17	7	)	)	PUNCT
eshs-39706	17	8	put	put	VERB
eshs-39706	17	9	forward	forward	ADV
eshs-39706	17	10	the	the	DET
eshs-39706	17	11	theory	theory	NOUN
eshs-39706	17	12	of	of	ADP
eshs-39706	17	13	linguistic	linguistic	ADJ
eshs-39706	17	14	adaptation	adaptation	NOUN
eshs-39706	17	15	in	in	ADP
eshs-39706	17	16	his	his	PRON
eshs-39706	17	17	book	book	NOUN
eshs-39706	17	18	new	new	ADJ
eshs-39706	17	19	perspectives	perspective	NOUN
eshs-39706	17	20	of	of	ADP
eshs-39706	17	21	linguistics	linguistic	NOUN
eshs-39706	17	22	,	,	PUNCT
eshs-39706	17	23	who	who	PRON
eshs-39706	17	24	believes	believe	VERB
eshs-39706	17	25	that	that	SCONJ
eshs-39706	17	26	language	language	NOUN
eshs-39706	17	27	use	use	NOUN
eshs-39706	17	28	is	be	AUX
eshs-39706	17	29	actually	actually	ADV
eshs-39706	17	30	a	a	DET
eshs-39706	17	31	process	process	NOUN
eshs-39706	17	32	of	of	ADP
eshs-39706	17	33	people	people	NOUN
eshs-39706	17	34	making	make	VERB
eshs-39706	17	35	choices	choice	NOUN
eshs-39706	17	36	about	about	ADP
eshs-39706	17	37	language	language	NOUN
eshs-39706	17	38	continuously	continuously	ADV
eshs-39706	17	39	.	.	PUNCT
eshs-39706	18	1	linguistic	linguistic	ADJ
eshs-39706	18	2	adaptation	adaptation	NOUN
eshs-39706	18	3	involves	involve	VERB
eshs-39706	18	4	four	four	NUM
eshs-39706	18	5	aspects	aspect	NOUN
eshs-39706	18	6	:	:	PUNCT
eshs-39706	18	7	contextual	contextual	ADJ
eshs-39706	18	8	adaptation	adaptation	NOUN
eshs-39706	18	9	,	,	PUNCT
eshs-39706	18	10	which	which	PRON
eshs-39706	18	11	refers	refer	VERB
eshs-39706	18	12	to	to	ADP
eshs-39706	18	13	the	the	DET
eshs-39706	18	14	various	various	ADJ
eshs-39706	18	15	contextual	contextual	ADJ
eshs-39706	18	16	factors	factor	NOUN
eshs-39706	18	17	to	to	PART
eshs-39706	18	18	be	be	AUX
eshs-39706	18	19	taken	take	VERB
eshs-39706	18	20	into	into	ADP
eshs-39706	18	21	account	account	NOUN
eshs-39706	18	22	in	in	ADP
eshs-39706	18	23	language	language	NOUN
eshs-39706	18	24	choice	choice	NOUN
eshs-39706	18	25	;	;	PUNCT
eshs-39706	18	26	linguistic	linguistic	ADJ
eshs-39706	18	27	structural	structural	ADJ
eshs-39706	18	28	adaptation	adaptation	NOUN
eshs-39706	18	29	,	,	PUNCT
eshs-39706	18	30	which	which	PRON
eshs-39706	18	31	refers	refer	VERB
eshs-39706	18	32	to	to	ADP
eshs-39706	18	33	the	the	DET
eshs-39706	18	34	fact	fact	NOUN
eshs-39706	18	35	that	that	SCONJ
eshs-39706	18	36	adaptation	adaptation	NOUN
eshs-39706	18	37	involves	involve	VERB
eshs-39706	18	38	various	various	ADJ
eshs-39706	18	39	linguistic	linguistic	ADJ
eshs-39706	18	40	dimensions	dimension	NOUN
eshs-39706	18	41	and	and	CCONJ
eshs-39706	18	42	principles	principle	NOUN
eshs-39706	18	43	of	of	ADP
eshs-39706	18	44	linguistic	linguistic	ADJ
eshs-39706	18	45	structure	structure	NOUN
eshs-39706	18	46	;	;	PUNCT
eshs-39706	18	47	the	the	DET
eshs-39706	18	48	dynamics	dynamic	NOUN
eshs-39706	18	49	of	of	ADP
eshs-39706	18	50	adaptation	adaptation	NOUN
eshs-39706	18	51	,	,	PUNCT
eshs-39706	18	52	which	which	PRON
eshs-39706	18	53	refers	refer	VERB
eshs-39706	18	54	to	to	ADP
eshs-39706	18	55	the	the	DET
eshs-39706	18	56	ever	ever	ADV
eshs-39706	18	57	-	-	PUNCT
eshs-39706	18	58	changing	change	VERB
eshs-39706	18	59	process	process	NOUN
eshs-39706	18	60	of	of	ADP
eshs-39706	18	61	adaptation	adaptation	NOUN
eshs-39706	18	62	in	in	ADP
eshs-39706	18	63	the	the	DET
eshs-39706	18	64	process	process	NOUN
eshs-39706	18	65	of	of	ADP
eshs-39706	18	66	language	language	NOUN
eshs-39706	18	67	choice	choice	NOUN
eshs-39706	18	68	and	and	CCONJ
eshs-39706	18	69	negotiation	negotiation	NOUN
eshs-39706	18	70	;	;	PUNCT
eshs-39706	18	71	and	and	CCONJ
eshs-39706	18	72	conscious	conscious	ADJ
eshs-39706	18	73	salience	salience	NOUN
eshs-39706	18	74	of	of	ADP
eshs-39706	18	75	adaptation	adaptation	NOUN
eshs-39706	18	76	,	,	PUNCT
eshs-39706	18	77	which	which	PRON
eshs-39706	18	78	refers	refer	VERB
eshs-39706	18	79	to	to	ADP
eshs-39706	18	80	the	the	DET
eshs-39706	18	81	degree	degree	NOUN
eshs-39706	18	82	of	of	ADP
eshs-39706	18	83	consciousness	consciousness	NOUN
eshs-39706	18	84	of	of	ADP
eshs-39706	18	85	the	the	DET
eshs-39706	18	86	communicators	communicator	NOUN
eshs-39706	18	87	about	about	ADP
eshs-39706	18	88	language	language	NOUN
eshs-39706	18	89	choice	choice	NOUN
eshs-39706	18	90	.	.	PUNCT
eshs-39706	19	1	the	the	DET
eshs-39706	19	2	four	four	NUM
eshs-39706	19	3	aspects	aspect	NOUN
eshs-39706	19	4	are	be	AUX
eshs-39706	19	5	interdependent	interdependent	ADJ
eshs-39706	19	6	and	and	CCONJ
eshs-39706	19	7	mutually	mutually	ADV
eshs-39706	19	8	constraining	constrain	VERB
eshs-39706	19	9	,	,	PUNCT
eshs-39706	19	10	but	but	CCONJ
eshs-39706	19	11	dynamics	dynamic	NOUN
eshs-39706	19	12	is	be	AUX
eshs-39706	19	13	the	the	DET
eshs-39706	19	14	core	core	NOUN
eshs-39706	19	15	of	of	ADP
eshs-39706	19	16	them	they	PRON
eshs-39706	19	17	.	.	PUNCT
eshs-39706	20	1	combined	combine	VERB
eshs-39706	20	2	with	with	ADP
eshs-39706	20	3	the	the	DET
eshs-39706	20	4	theory	theory	NOUN
eshs-39706	20	5	of	of	ADP
eshs-39706	20	6	linguistic	linguistic	ADJ
eshs-39706	20	7	adaptation	adaptation	NOUN
eshs-39706	20	8	,	,	PUNCT
eshs-39706	20	9	discursive	discursive	ADJ
eshs-39706	20	10	identity	identity	NOUN
eshs-39706	20	11	is	be	AUX
eshs-39706	20	12	constructed	construct	VERB
eshs-39706	20	13	dynamically	dynamically	ADV
eshs-39706	20	14	through	through	ADP
eshs-39706	20	15	language	language	NOUN
eshs-39706	20	16	,	,	PUNCT
eshs-39706	20	17	and	and	CCONJ
eshs-39706	20	18	also	also	ADV
eshs-39706	20	19	is	be	AUX
eshs-39706	20	20	dynamically	dynamically	ADV
eshs-39706	20	21	adaptative	adaptative	ADJ
eshs-39706	20	22	.	.	PUNCT
eshs-39706	21	1	it	it	PRON
eshs-39706	21	2	is	be	AUX
eshs-39706	21	3	specifically	specifically	ADV
eshs-39706	21	4	manifested	manifest	VERB
eshs-39706	21	5	in	in	ADP
eshs-39706	21	6	the	the	DET
eshs-39706	21	7	variability	variability	NOUN
eshs-39706	21	8	,	,	PUNCT
eshs-39706	21	9	negotiability	negotiability	NOUN
eshs-39706	21	10	and	and	CCONJ
eshs-39706	21	11	adaptability	adaptability	NOUN
eshs-39706	21	12	of	of	ADP
eshs-39706	21	13	discursive	discursive	ADJ
eshs-39706	21	14	identity	identity	NOUN
eshs-39706	21	15	.	.	PUNCT
eshs-39706	22	1	according	accord	VERB
eshs-39706	22	2	to	to	ADP
eshs-39706	22	3	the	the	DET
eshs-39706	22	4	discourse	discourse	NOUN
eshs-39706	22	5	types	type	NOUN
eshs-39706	22	6	of	of	ADP
eshs-39706	22	7	identity	identity	NOUN
eshs-39706	22	8	construction	construction	NOUN
eshs-39706	22	9	proposed	propose	VERB
eshs-39706	22	10	by	by	ADP
eshs-39706	22	11	tracy	tracy	PROPN
eshs-39706	22	12	(	(	PUNCT
eshs-39706	22	13	2002	2002	NUM
eshs-39706	22	14	)	)	PUNCT
eshs-39706	22	15	and	and	CCONJ
eshs-39706	22	16	chen	chen	PROPN
eshs-39706	22	17	(	(	PUNCT
eshs-39706	22	18	2018	2018	NUM
eshs-39706	22	19	)	)	PUNCT
eshs-39706	22	20	,	,	PUNCT
eshs-39706	22	21	cosmetic	cosmetic	ADJ
eshs-39706	22	22	advertising	advertising	NOUN
eshs-39706	22	23	discourse	discourse	NOUN
eshs-39706	22	24	contains	contain	VERB
eshs-39706	22	25	stylistic	stylistic	ADJ
eshs-39706	22	26	choices	choice	NOUN
eshs-39706	22	27	(	(	PUNCT
eshs-39706	22	28	formal	formal	ADJ
eshs-39706	22	29	or	or	CCONJ
eshs-39706	22	30	informal	informal	ADJ
eshs-39706	22	31	)	)	PUNCT
eshs-39706	22	32	,	,	PUNCT
eshs-39706	22	33	lexical	lexical	ADJ
eshs-39706	22	34	choices	choice	NOUN
eshs-39706	22	35	(	(	PUNCT
eshs-39706	22	36	e.g.	e.g.	ADV
eshs-39706	22	37	,	,	PUNCT
eshs-39706	22	38	salutation	salutation	NOUN
eshs-39706	22	39	,	,	PUNCT
eshs-39706	22	40	jargon	jargon	NOUN
eshs-39706	22	41	,	,	PUNCT
eshs-39706	22	42	abbreviation	abbreviation	NOUN
eshs-39706	22	43	,	,	PUNCT
eshs-39706	22	44	or	or	CCONJ
eshs-39706	22	45	intonation	intonation	NOUN
eshs-39706	22	46	)	)	PUNCT
eshs-39706	22	47	,	,	PUNCT
eshs-39706	22	48	discourse	discourse	NOUN
eshs-39706	22	49	content	content	NOUN
eshs-39706	22	50	(	(	PUNCT
eshs-39706	22	51	e.g.	e.g.	ADV
eshs-39706	22	52	,	,	PUNCT
eshs-39706	22	53	topic	topic	NOUN
eshs-39706	22	54	,	,	PUNCT
eshs-39706	22	55	message	message	NOUN
eshs-39706	22	56	,	,	PUNCT
eshs-39706	22	57	point	point	NOUN
eshs-39706	22	58	of	of	ADP
eshs-39706	22	59	view	view	NOUN
eshs-39706	22	60	,	,	PUNCT
eshs-39706	22	61	or	or	CCONJ
eshs-39706	22	62	presupposition	presupposition	NOUN
eshs-39706	22	63	)	)	PUNCT
eshs-39706	22	64	,	,	PUNCT
eshs-39706	22	65	speech	speech	NOUN
eshs-39706	22	66	acts	act	VERB
eshs-39706	22	67	(	(	PUNCT
eshs-39706	22	68	e.g.	e.g.	ADV
eshs-39706	22	69	,	,	PUNCT
eshs-39706	22	70	criticizing	criticize	VERB
eshs-39706	22	71	,	,	PUNCT
eshs-39706	22	72	praising	praise	VERB
eshs-39706	22	73	,	,	PUNCT
eshs-39706	22	74	suggesting	suggesting	NOUN
eshs-39706	22	75	,	,	PUNCT
eshs-39706	22	76	or	or	CCONJ
eshs-39706	22	77	announcing	announce	VERB
eshs-39706	22	78	)	)	PUNCT
eshs-39706	22	79	,	,	PUNCT
eshs-39706	22	80	epithets	epithet	VERB
eshs-39706	22	81	(	(	PUNCT
eshs-39706	22	82	hinting	hint	VERB
eshs-39706	22	83	at	at	ADP
eshs-39706	22	84	the	the	DET
eshs-39706	22	85	relationship	relationship	NOUN
eshs-39706	22	86	of	of	ADP
eshs-39706	22	87	one	one	NUM
eshs-39706	22	88	’s	’s	PART
eshs-39706	22	89	own	own	ADJ
eshs-39706	22	90	or	or	CCONJ
eshs-39706	22	91	the	the	DET
eshs-39706	22	92	other	other	ADJ
eshs-39706	22	93	party	party	NOUN
eshs-39706	22	94	’s	’s	PART
eshs-39706	22	95	identity	identity	NOUN
eshs-39706	22	96	)	)	PUNCT
eshs-39706	22	97	,	,	PUNCT
eshs-39706	22	98	and	and	CCONJ
eshs-39706	22	99	discourse	discourse	NOUN
eshs-39706	22	100	practices	practice	NOUN
eshs-39706	22	101	such	such	ADJ
eshs-39706	22	102	as	as	ADP
eshs-39706	22	103	phonological	phonological	ADJ
eshs-39706	22	104	features	feature	NOUN
eshs-39706	22	105	(	(	PUNCT
eshs-39706	22	106	the	the	DET
eshs-39706	22	107	use	use	NOUN
eshs-39706	22	108	of	of	ADP
eshs-39706	22	109	rhythmic	rhythmic	ADJ
eshs-39706	22	110	features	feature	NOUN
eshs-39706	22	111	to	to	PART
eshs-39706	22	112	emphasize	emphasize	VERB
eshs-39706	22	113	identity	identity	NOUN
eshs-39706	22	114	)	)	PUNCT
eshs-39706	22	115	.	.	PUNCT
eshs-39706	23	1	currently	currently	ADV
eshs-39706	23	2	,	,	PUNCT
eshs-39706	23	3	most	most	ADJ
eshs-39706	23	4	studies	study	NOUN
eshs-39706	23	5	view	view	VERB
eshs-39706	23	6	identity	identity	NOUN
eshs-39706	23	7	as	as	ADP
eshs-39706	23	8	a	a	DET
eshs-39706	23	9	resource	resource	NOUN
eshs-39706	23	10	for	for	ADP
eshs-39706	23	11	doing	do	VERB
eshs-39706	23	12	or	or	CCONJ
eshs-39706	23	13	acting	act	VERB
eshs-39706	23	14	(	(	PUNCT
eshs-39706	23	15	jiang	jiang	PROPN
eshs-39706	23	16	qingsheng	qingsheng	PROPN
eshs-39706	23	17	,	,	PUNCT
eshs-39706	23	18	2019	2019	NUM
eshs-39706	23	19	)	)	PUNCT
eshs-39706	23	20	,	,	PUNCT
eshs-39706	23	21	i.e.	i.e.	X
eshs-39706	23	22	,	,	PUNCT
eshs-39706	23	23	they	they	PRON
eshs-39706	23	24	examine	examine	VERB
eshs-39706	23	25	how	how	SCONJ
eshs-39706	23	26	communicators	communicator	NOUN
eshs-39706	23	27	construct	construct	VERB
eshs-39706	23	28	specific	specific	ADJ
eshs-39706	23	29	identities	identity	NOUN
eshs-39706	23	30	to	to	PART
eshs-39706	23	31	achieve	achieve	VERB
eshs-39706	23	32	specific	specific	ADJ
eshs-39706	23	33	communicative	communicative	ADJ
eshs-39706	23	34	purposes	purpose	NOUN
eshs-39706	23	35	,	,	PUNCT
eshs-39706	23	36	such	such	ADJ
eshs-39706	23	37	as	as	ADP
eshs-39706	23	38	the	the	DET
eshs-39706	23	39	dynamic	dynamic	ADJ
eshs-39706	23	40	selection	selection	NOUN
eshs-39706	23	41	and	and	CCONJ
eshs-39706	23	42	construction	construction	NOUN
eshs-39706	23	43	of	of	ADP
eshs-39706	23	44	consultant	consultant	NOUN
eshs-39706	23	45	identity	identity	NOUN
eshs-39706	23	46	in	in	ADP
eshs-39706	23	47	business	business	NOUN
eshs-39706	23	48	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	23	49	education	education	NOUN
eshs-39706	23	50	,	,	PUNCT
eshs-39706	23	51	society	society	NOUN
eshs-39706	23	52	and	and	CCONJ
eshs-39706	23	53	human	human	ADJ
eshs-39706	23	54	studies	study	NOUN
eshs-39706	23	55	vol	vol	NOUN
eshs-39706	23	56	.	.	PROPN
eshs-39706	24	1	5	5	NUM
eshs-39706	24	2	,	,	PUNCT
eshs-39706	24	3	no	no	INTJ
eshs-39706	24	4	.	.	NOUN
eshs-39706	24	5	2	2	NUM
eshs-39706	24	6	,	,	PUNCT
eshs-39706	24	7	2024	2024	NUM
eshs-39706	24	8	48	48	NUM
eshs-39706	24	9	published	publish	VERB
eshs-39706	24	10	by	by	ADP
eshs-39706	24	11	scholink	scholink	PROPN
eshs-39706	24	12	inc	inc	PROPN
eshs-39706	24	13	.	.	PROPN
eshs-39706	24	14	conversations	conversation	NOUN
eshs-39706	24	15	.	.	PUNCT
eshs-39706	25	1	for	for	ADP
eshs-39706	25	2	example	example	NOUN
eshs-39706	25	3	,	,	PUNCT
eshs-39706	25	4	advertisers	advertiser	NOUN
eshs-39706	25	5	make	make	VERB
eshs-39706	25	6	dynamic	dynamic	ADJ
eshs-39706	25	7	choices	choice	NOUN
eshs-39706	25	8	and	and	CCONJ
eshs-39706	25	9	construct	construct	VERB
eshs-39706	25	10	consultant	consultant	NOUN
eshs-39706	25	11	identity	identity	NOUN
eshs-39706	25	12	in	in	ADP
eshs-39706	25	13	business	business	NOUN
eshs-39706	25	14	conversation	conversation	NOUN
eshs-39706	25	15	.	.	PUNCT
eshs-39706	26	1	in	in	ADP
eshs-39706	26	2	the	the	DET
eshs-39706	26	3	past	past	NOUN
eshs-39706	26	4	,	,	PUNCT
eshs-39706	26	5	most	most	ADJ
eshs-39706	26	6	research	research	NOUN
eshs-39706	26	7	on	on	ADP
eshs-39706	26	8	cosmetic	cosmetic	ADJ
eshs-39706	26	9	advertisements	advertisement	NOUN
eshs-39706	26	10	focus	focus	VERB
eshs-39706	26	11	on	on	ADP
eshs-39706	26	12	the	the	DET
eshs-39706	26	13	advertising	advertising	NOUN
eshs-39706	26	14	strategies	strategy	NOUN
eshs-39706	26	15	and	and	CCONJ
eshs-39706	26	16	language	language	NOUN
eshs-39706	26	17	features	feature	NOUN
eshs-39706	26	18	,	,	PUNCT
eshs-39706	26	19	like	like	ADP
eshs-39706	26	20	jiang	jiang	PROPN
eshs-39706	26	21	(	(	PUNCT
eshs-39706	26	22	2006	2006	NUM
eshs-39706	26	23	)	)	PUNCT
eshs-39706	26	24	and	and	CCONJ
eshs-39706	26	25	zhou	zhou	PROPN
eshs-39706	26	26	(	(	PUNCT
eshs-39706	26	27	2012	2012	NUM
eshs-39706	26	28	)	)	PUNCT
eshs-39706	26	29	,	,	PUNCT
eshs-39706	26	30	which	which	PRON
eshs-39706	26	31	stuck	stick	VERB
eshs-39706	26	32	on	on	ADP
eshs-39706	26	33	the	the	DET
eshs-39706	26	34	surface	surface	NOUN
eshs-39706	26	35	analysis	analysis	NOUN
eshs-39706	26	36	of	of	ADP
eshs-39706	26	37	language	language	NOUN
eshs-39706	26	38	.	.	PUNCT
eshs-39706	27	1	as	as	SCONJ
eshs-39706	27	2	research	research	NOUN
eshs-39706	27	3	method	method	NOUN
eshs-39706	27	4	expand	expand	VERB
eshs-39706	27	5	,	,	PUNCT
eshs-39706	27	6	scholars	scholar	NOUN
eshs-39706	27	7	start	start	VERB
eshs-39706	27	8	to	to	PART
eshs-39706	27	9	analyze	analyze	VERB
eshs-39706	27	10	advertisements	advertisement	NOUN
eshs-39706	27	11	from	from	ADP
eshs-39706	27	12	the	the	DET
eshs-39706	27	13	perspective	perspective	NOUN
eshs-39706	27	14	of	of	ADP
eshs-39706	27	15	pragmatics	pragmatic	NOUN
eshs-39706	27	16	.	.	PUNCT
eshs-39706	28	1	li	li	PROPN
eshs-39706	28	2	(	(	PUNCT
eshs-39706	28	3	2022	2022	NUM
eshs-39706	28	4	)	)	PUNCT
eshs-39706	28	5	analyzed	analyze	VERB
eshs-39706	28	6	the	the	DET
eshs-39706	28	7	cosmetic	cosmetic	ADJ
eshs-39706	28	8	advertisements	advertisement	NOUN
eshs-39706	28	9	using	use	VERB
eshs-39706	28	10	speech	speech	NOUN
eshs-39706	28	11	act	act	NOUN
eshs-39706	28	12	theory	theory	NOUN
eshs-39706	28	13	.	.	PUNCT
eshs-39706	29	1	there	there	PRON
eshs-39706	29	2	are	be	VERB
eshs-39706	29	3	also	also	ADV
eshs-39706	29	4	other	other	ADJ
eshs-39706	29	5	studies	study	NOUN
eshs-39706	29	6	conducted	conduct	VERB
eshs-39706	29	7	through	through	ADP
eshs-39706	29	8	presuppositions	presupposition	NOUN
eshs-39706	29	9	and	and	CCONJ
eshs-39706	29	10	cooperative	cooperative	ADJ
eshs-39706	29	11	principles	principle	NOUN
eshs-39706	29	12	(	(	PUNCT
eshs-39706	29	13	du	du	X
eshs-39706	29	14	,	,	PUNCT
eshs-39706	29	15	2008	2008	NUM
eshs-39706	29	16	;	;	PUNCT
eshs-39706	29	17	li	li	PROPN
eshs-39706	29	18	,	,	PUNCT
eshs-39706	29	19	2021	2021	NUM
eshs-39706	29	20	)	)	PUNCT
eshs-39706	29	21	.	.	PUNCT
eshs-39706	30	1	at	at	ADP
eshs-39706	30	2	present	present	ADJ
eshs-39706	30	3	,	,	PUNCT
eshs-39706	30	4	no	no	DET
eshs-39706	30	5	scholars	scholar	NOUN
eshs-39706	30	6	have	have	AUX
eshs-39706	30	7	conducted	conduct	VERB
eshs-39706	30	8	comparative	comparative	ADJ
eshs-39706	30	9	studies	study	NOUN
eshs-39706	30	10	on	on	ADP
eshs-39706	30	11	international	international	ADJ
eshs-39706	30	12	and	and	CCONJ
eshs-39706	30	13	domestic	domestic	ADJ
eshs-39706	30	14	cosmetic	cosmetic	ADJ
eshs-39706	30	15	advertisements	advertisement	NOUN
eshs-39706	30	16	from	from	ADP
eshs-39706	30	17	the	the	DET
eshs-39706	30	18	perspective	perspective	NOUN
eshs-39706	30	19	of	of	ADP
eshs-39706	30	20	discursive	discursive	ADJ
eshs-39706	30	21	identity	identity	NOUN
eshs-39706	30	22	.	.	PUNCT
eshs-39706	31	1	seeing	see	VERB
eshs-39706	31	2	that	that	PRON
eshs-39706	31	3	,	,	PUNCT
eshs-39706	31	4	this	this	DET
eshs-39706	31	5	study	study	NOUN
eshs-39706	31	6	will	will	AUX
eshs-39706	31	7	do	do	VERB
eshs-39706	31	8	a	a	DET
eshs-39706	31	9	contrastive	contrastive	ADJ
eshs-39706	31	10	study	study	NOUN
eshs-39706	31	11	to	to	PART
eshs-39706	31	12	explore	explore	VERB
eshs-39706	31	13	discursive	discursive	ADJ
eshs-39706	31	14	identities	identity	NOUN
eshs-39706	31	15	and	and	CCONJ
eshs-39706	31	16	dynamic	dynamic	ADJ
eshs-39706	31	17	adaptation	adaptation	NOUN
eshs-39706	31	18	in	in	ADP
eshs-39706	31	19	international	international	ADJ
eshs-39706	31	20	and	and	CCONJ
eshs-39706	31	21	domestic	domestic	ADJ
eshs-39706	31	22	cosmetic	cosmetic	ADJ
eshs-39706	31	23	advertisements	advertisement	NOUN
eshs-39706	31	24	.	.	PUNCT
eshs-39706	32	1	3	3	X
eshs-39706	32	2	.	.	X
eshs-39706	32	3	research	research	NOUN
eshs-39706	32	4	design	design	NOUN
eshs-39706	32	5	in	in	ADP
eshs-39706	32	6	this	this	DET
eshs-39706	32	7	paper	paper	NOUN
eshs-39706	32	8	,	,	PUNCT
eshs-39706	32	9	the	the	DET
eshs-39706	32	10	graphic	graphic	ADJ
eshs-39706	32	11	advertisements	advertisement	NOUN
eshs-39706	32	12	on	on	ADP
eshs-39706	32	13	the	the	DET
eshs-39706	32	14	product	product	NOUN
eshs-39706	32	15	pages	page	NOUN
eshs-39706	32	16	of	of	ADP
eshs-39706	32	17	the	the	DET
eshs-39706	32	18	official	official	ADJ
eshs-39706	32	19	website	website	NOUN
eshs-39706	32	20	are	be	AUX
eshs-39706	32	21	selected	select	VERB
eshs-39706	32	22	as	as	ADP
eshs-39706	32	23	the	the	DET
eshs-39706	32	24	research	research	NOUN
eshs-39706	32	25	object	object	NOUN
eshs-39706	32	26	,	,	PUNCT
eshs-39706	32	27	ranging	range	VERB
eshs-39706	32	28	from	from	ADP
eshs-39706	32	29	the	the	DET
eshs-39706	32	30	advertisements	advertisement	NOUN
eshs-39706	32	31	of	of	ADP
eshs-39706	32	32	international	international	ADJ
eshs-39706	32	33	brands	brand	NOUN
eshs-39706	32	34	such	such	ADJ
eshs-39706	32	35	as	as	ADP
eshs-39706	32	36	lancôme	lancôme	NOUN
eshs-39706	32	37	,	,	PUNCT
eshs-39706	32	38	estee	estee	PROPN
eshs-39706	32	39	lauder	lauder	PROPN
eshs-39706	32	40	,	,	PUNCT
eshs-39706	32	41	and	and	CCONJ
eshs-39706	32	42	nars	nar	NOUN
eshs-39706	32	43	,	,	PUNCT
eshs-39706	32	44	to	to	ADP
eshs-39706	32	45	the	the	DET
eshs-39706	32	46	advertisements	advertisement	NOUN
eshs-39706	32	47	of	of	ADP
eshs-39706	32	48	national	national	ADJ
eshs-39706	32	49	brands	brand	NOUN
eshs-39706	32	50	such	such	ADJ
eshs-39706	32	51	as	as	ADP
eshs-39706	32	52	florasis	florasis	NOUN
eshs-39706	32	53	,	,	PUNCT
eshs-39706	32	54	carslan	carslan	NOUN
eshs-39706	32	55	,	,	PUNCT
eshs-39706	32	56	and	and	CCONJ
eshs-39706	32	57	judydoll	judydoll	NOUN
eshs-39706	32	58	.	.	PUNCT
eshs-39706	33	1	the	the	DET
eshs-39706	33	2	textual	textual	ADJ
eshs-39706	33	3	content	content	NOUN
eshs-39706	33	4	of	of	ADP
eshs-39706	33	5	the	the	DET
eshs-39706	33	6	advertisements	advertisement	NOUN
eshs-39706	33	7	was	be	AUX
eshs-39706	33	8	extracted	extract	VERB
eshs-39706	33	9	from	from	ADP
eshs-39706	33	10	the	the	DET
eshs-39706	33	11	official	official	ADJ
eshs-39706	33	12	product	product	NOUN
eshs-39706	33	13	websites	website	NOUN
eshs-39706	33	14	,	,	PUNCT
eshs-39706	33	15	removing	remove	VERB
eshs-39706	33	16	irrelevant	irrelevant	ADJ
eshs-39706	33	17	information	information	NOUN
eshs-39706	33	18	such	such	ADJ
eshs-39706	33	19	as	as	ADP
eshs-39706	33	20	pictures	picture	NOUN
eshs-39706	33	21	,	,	PUNCT
eshs-39706	33	22	characters	character	NOUN
eshs-39706	33	23	,	,	PUNCT
eshs-39706	33	24	scenes	scene	NOUN
eshs-39706	33	25	,	,	PUNCT
eshs-39706	33	26	etc	etc	X
eshs-39706	33	27	.	.	X
eshs-39706	33	28	and	and	CCONJ
eshs-39706	33	29	followed	follow	VERB
eshs-39706	33	30	by	by	ADP
eshs-39706	33	31	manual	manual	ADJ
eshs-39706	33	32	proofreading	proofreading	NOUN
eshs-39706	33	33	to	to	PART
eshs-39706	33	34	improve	improve	VERB
eshs-39706	33	35	the	the	DET
eshs-39706	33	36	accuracy	accuracy	NOUN
eshs-39706	33	37	.	.	PUNCT
eshs-39706	34	1	since	since	SCONJ
eshs-39706	34	2	the	the	DET
eshs-39706	34	3	text	text	NOUN
eshs-39706	34	4	content	content	NOUN
eshs-39706	34	5	is	be	AUX
eshs-39706	34	6	mostly	mostly	ADV
eshs-39706	34	7	incoherent	incoherent	ADJ
eshs-39706	34	8	statements	statement	NOUN
eshs-39706	34	9	,	,	PUNCT
eshs-39706	34	10	this	this	DET
eshs-39706	34	11	paper	paper	NOUN
eshs-39706	34	12	focuses	focus	VERB
eshs-39706	34	13	on	on	ADP
eshs-39706	34	14	qualitative	qualitative	ADJ
eshs-39706	34	15	analysis	analysis	NOUN
eshs-39706	34	16	.	.	PUNCT
eshs-39706	35	1	research	research	NOUN
eshs-39706	35	2	questions	question	NOUN
eshs-39706	35	3	of	of	ADP
eshs-39706	35	4	this	this	DET
eshs-39706	35	5	paper	paper	NOUN
eshs-39706	35	6	include	include	VERB
eshs-39706	35	7	:	:	PUNCT
eshs-39706	35	8	1	1	X
eshs-39706	35	9	)	)	PUNCT
eshs-39706	35	10	what	what	PRON
eshs-39706	35	11	are	be	AUX
eshs-39706	35	12	the	the	DET
eshs-39706	35	13	characteristics	characteristic	NOUN
eshs-39706	35	14	of	of	ADP
eshs-39706	35	15	the	the	DET
eshs-39706	35	16	two	two	NUM
eshs-39706	35	17	types	type	NOUN
eshs-39706	35	18	of	of	ADP
eshs-39706	35	19	brand	brand	NOUN
eshs-39706	35	20	advertisements	advertisement	NOUN
eshs-39706	35	21	at	at	ADP
eshs-39706	35	22	the	the	DET
eshs-39706	35	23	text	text	NOUN
eshs-39706	35	24	level	level	NOUN
eshs-39706	35	25	?	?	PUNCT
eshs-39706	36	1	and	and	CCONJ
eshs-39706	36	2	what	what	PRON
eshs-39706	36	3	are	be	AUX
eshs-39706	36	4	the	the	DET
eshs-39706	36	5	similarities	similarity	NOUN
eshs-39706	36	6	and	and	CCONJ
eshs-39706	36	7	differences	difference	NOUN
eshs-39706	36	8	?	?	PUNCT
eshs-39706	37	1	2	2	X
eshs-39706	37	2	)	)	PUNCT
eshs-39706	37	3	what	what	PRON
eshs-39706	37	4	discursive	discursive	ADJ
eshs-39706	37	5	identities	identity	NOUN
eshs-39706	37	6	are	be	AUX
eshs-39706	37	7	constructed	construct	VERB
eshs-39706	37	8	in	in	ADP
eshs-39706	37	9	the	the	DET
eshs-39706	37	10	dynamic	dynamic	ADJ
eshs-39706	37	11	process	process	NOUN
eshs-39706	37	12	of	of	ADP
eshs-39706	37	13	discourse	discourse	NOUN
eshs-39706	37	14	practice	practice	NOUN
eshs-39706	37	15	in	in	ADP
eshs-39706	37	16	the	the	DET
eshs-39706	37	17	two	two	NUM
eshs-39706	37	18	types	type	NOUN
eshs-39706	37	19	of	of	ADP
eshs-39706	37	20	advertisements	advertisement	NOUN
eshs-39706	37	21	?	?	PUNCT
eshs-39706	38	1	and	and	CCONJ
eshs-39706	38	2	what	what	PRON
eshs-39706	38	3	are	be	AUX
eshs-39706	38	4	the	the	DET
eshs-39706	38	5	similarities	similarity	NOUN
eshs-39706	38	6	and	and	CCONJ
eshs-39706	38	7	differences	difference	NOUN
eshs-39706	38	8	?	?	PUNCT
eshs-39706	39	1	3	3	X
eshs-39706	39	2	)	)	PUNCT
eshs-39706	39	3	how	how	SCONJ
eshs-39706	39	4	do	do	AUX
eshs-39706	39	5	these	these	DET
eshs-39706	39	6	discursive	discursive	ADJ
eshs-39706	39	7	identities	identity	NOUN
eshs-39706	39	8	adapt	adapt	VERB
eshs-39706	39	9	to	to	ADP
eshs-39706	39	10	communication	communication	NOUN
eshs-39706	39	11	in	in	ADP
eshs-39706	39	12	virtual	virtual	ADJ
eshs-39706	39	13	contexts	contexts	NOUN
eshs-39706	39	14	?	?	PUNCT
eshs-39706	40	1	4	4	X
eshs-39706	40	2	.	.	X
eshs-39706	40	3	data	datum	NOUN
eshs-39706	40	4	analysis	analysis	NOUN
eshs-39706	40	5	4.1	4.1	NUM
eshs-39706	40	6	text	text	NOUN
eshs-39706	40	7	analysis	analysis	NOUN
eshs-39706	40	8	commonality	commonality	NOUN
eshs-39706	40	9	analysis	analysis	NOUN
eshs-39706	40	10	of	of	ADP
eshs-39706	40	11	the	the	DET
eshs-39706	40	12	two	two	NUM
eshs-39706	40	13	types	type	NOUN
eshs-39706	40	14	of	of	ADP
eshs-39706	40	15	brand	brand	NOUN
eshs-39706	40	16	texts	text	NOUN
eshs-39706	40	17	:	:	PUNCT
eshs-39706	40	18	the	the	DET
eshs-39706	40	19	sentiment	sentiment	NOUN
eshs-39706	40	20	analysis	analysis	NOUN
eshs-39706	40	21	of	of	ADP
eshs-39706	40	22	the	the	DET
eshs-39706	40	23	extracted	extract	VERB
eshs-39706	40	24	texts	text	NOUN
eshs-39706	40	25	reveals	reveal	VERB
eshs-39706	40	26	that	that	SCONJ
eshs-39706	40	27	positive	positive	ADJ
eshs-39706	40	28	emotions	emotion	NOUN
eshs-39706	40	29	account	account	VERB
eshs-39706	40	30	for	for	ADP
eshs-39706	40	31	the	the	DET
eshs-39706	40	32	majority	majority	NOUN
eshs-39706	40	33	of	of	ADP
eshs-39706	40	34	the	the	DET
eshs-39706	40	35	corpus	corpus	NOUN
eshs-39706	40	36	,	,	PUNCT
eshs-39706	40	37	followed	follow	VERB
eshs-39706	40	38	by	by	ADP
eshs-39706	40	39	neutral	neutral	ADJ
eshs-39706	40	40	emotions	emotion	NOUN
eshs-39706	40	41	and	and	CCONJ
eshs-39706	40	42	very	very	ADV
eshs-39706	40	43	low	low	ADJ
eshs-39706	40	44	proportion	proportion	NOUN
eshs-39706	40	45	of	of	ADP
eshs-39706	40	46	negative	negative	ADJ
eshs-39706	40	47	emotions	emotion	NOUN
eshs-39706	40	48	.	.	PUNCT
eshs-39706	41	1	among	among	ADP
eshs-39706	41	2	them	they	PRON
eshs-39706	41	3	,	,	PUNCT
eshs-39706	41	4	the	the	DET
eshs-39706	41	5	positive	positive	ADJ
eshs-39706	41	6	sentiment	sentiment	NOUN
eshs-39706	41	7	words	word	NOUN
eshs-39706	41	8	praise	praise	VERB
eshs-39706	41	9	the	the	DET
eshs-39706	41	10	product	product	NOUN
eshs-39706	41	11	more	more	ADV
eshs-39706	41	12	,	,	PUNCT
eshs-39706	41	13	focusing	focus	VERB
eshs-39706	41	14	on	on	ADP
eshs-39706	41	15	words	word	NOUN
eshs-39706	41	16	describing	describe	VERB
eshs-39706	41	17	the	the	DET
eshs-39706	41	18	effect	effect	NOUN
eshs-39706	41	19	and	and	CCONJ
eshs-39706	41	20	function	function	NOUN
eshs-39706	41	21	of	of	ADP
eshs-39706	41	22	the	the	DET
eshs-39706	41	23	product	product	NOUN
eshs-39706	41	24	,	,	PUNCT
eshs-39706	41	25	such	such	ADJ
eshs-39706	41	26	as	as	ADP
eshs-39706	41	27	“	"	PUNCT
eshs-39706	41	28	light	light	NOUN
eshs-39706	41	29	”	"	PUNCT
eshs-39706	41	30	,	,	PUNCT
eshs-39706	41	31	“	"	PUNCT
eshs-39706	41	32	flawless	flawless	ADJ
eshs-39706	41	33	”	"	PUNCT
eshs-39706	41	34	and	and	CCONJ
eshs-39706	41	35	“	"	PUNCT
eshs-39706	41	36	flattering	flattering	ADJ
eshs-39706	41	37	”	"	PUNCT
eshs-39706	41	38	,	,	PUNCT
eshs-39706	41	39	so	so	SCONJ
eshs-39706	41	40	as	as	SCONJ
eshs-39706	41	41	to	to	PART
eshs-39706	41	42	attract	attract	VERB
eshs-39706	41	43	consumers	consumer	NOUN
eshs-39706	41	44	.	.	PUNCT
eshs-39706	42	1	neutral	neutral	ADJ
eshs-39706	42	2	sentiment	sentiment	NOUN
eshs-39706	42	3	text	text	NOUN
eshs-39706	42	4	mainly	mainly	ADV
eshs-39706	42	5	refers	refer	VERB
eshs-39706	42	6	to	to	ADP
eshs-39706	42	7	quantitative	quantitative	ADJ
eshs-39706	42	8	and	and	CCONJ
eshs-39706	42	9	compositional	compositional	ADJ
eshs-39706	42	10	words	word	NOUN
eshs-39706	42	11	such	such	ADJ
eshs-39706	42	12	as	as	ADP
eshs-39706	42	13	“	"	PUNCT
eshs-39706	42	14	ten	ten	NUM
eshs-39706	42	15	years	year	NOUN
eshs-39706	42	16	of	of	ADP
eshs-39706	42	17	scientific	scientific	ADJ
eshs-39706	42	18	research	research	NOUN
eshs-39706	42	19	”	"	PUNCT
eshs-39706	42	20	,	,	PUNCT
eshs-39706	42	21	“	"	PUNCT
eshs-39706	42	22	70	70	NUM
eshs-39706	42	23	%	%	NOUN
eshs-39706	42	24	of	of	ADP
eshs-39706	42	25	skin	skin	NOUN
eshs-39706	42	26	-	-	PUNCT
eshs-39706	42	27	care	care	NOUN
eshs-39706	42	28	essence	essence	NOUN
eshs-39706	42	29	ingredients	ingredient	NOUN
eshs-39706	42	30	”	"	PUNCT
eshs-39706	42	31	and	and	CCONJ
eshs-39706	42	32	“	"	PUNCT
eshs-39706	42	33	hyaluronic	hyaluronic	ADJ
eshs-39706	42	34	acid	acid	NOUN
eshs-39706	42	35	”	"	PUNCT
eshs-39706	42	36	,	,	PUNCT
eshs-39706	42	37	which	which	PRON
eshs-39706	42	38	accurately	accurately	ADV
eshs-39706	42	39	conveys	convey	VERB
eshs-39706	42	40	the	the	DET
eshs-39706	42	41	relevant	relevant	ADJ
eshs-39706	42	42	information	information	NOUN
eshs-39706	42	43	about	about	ADP
eshs-39706	42	44	the	the	DET
eshs-39706	42	45	product	product	NOUN
eshs-39706	42	46	.	.	PUNCT
eshs-39706	43	1	the	the	DET
eshs-39706	43	2	advertising	advertising	NOUN
eshs-39706	43	3	language	language	NOUN
eshs-39706	43	4	deliberately	deliberately	ADV
eshs-39706	43	5	avoids	avoid	VERB
eshs-39706	43	6	the	the	DET
eshs-39706	43	7	use	use	NOUN
eshs-39706	43	8	of	of	ADP
eshs-39706	43	9	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/esh	NOUN
eshs-39706	43	10	education	education	NOUN
eshs-39706	43	11	,	,	PUNCT
eshs-39706	43	12	society	society	NOUN
eshs-39706	43	13	and	and	CCONJ
eshs-39706	43	14	human	human	ADJ
eshs-39706	43	15	studies	study	NOUN
eshs-39706	43	16	vol	vol	NOUN
eshs-39706	43	17	.	.	PROPN
eshs-39706	44	1	5	5	NUM
eshs-39706	44	2	,	,	PUNCT
eshs-39706	44	3	no	no	INTJ
eshs-39706	44	4	.	.	NOUN
eshs-39706	44	5	2	2	NUM
eshs-39706	44	6	,	,	PUNCT
eshs-39706	44	7	2024	2024	NUM
eshs-39706	44	8	49	49	NUM
eshs-39706	44	9	published	publish	VERB
eshs-39706	44	10	by	by	ADP
eshs-39706	44	11	scholink	scholink	PROPN
eshs-39706	44	12	inc	inc	PROPN
eshs-39706	44	13	.	.	PROPN
eshs-39706	44	14	negative	negative	ADJ
eshs-39706	44	15	words	word	NOUN
eshs-39706	44	16	in	in	ADP
eshs-39706	44	17	order	order	NOUN
eshs-39706	44	18	to	to	PART
eshs-39706	44	19	frame	frame	VERB
eshs-39706	44	20	the	the	DET
eshs-39706	44	21	content	content	NOUN
eshs-39706	44	22	of	of	ADP
eshs-39706	44	23	the	the	DET
eshs-39706	44	24	product	product	NOUN
eshs-39706	44	25	.	.	PUNCT
eshs-39706	45	1	according	accord	VERB
eshs-39706	45	2	to	to	ADP
eshs-39706	45	3	the	the	DET
eshs-39706	45	4	high	high	ADJ
eshs-39706	45	5	-	-	PUNCT
eshs-39706	45	6	frequency	frequency	NOUN
eshs-39706	45	7	words	word	NOUN
eshs-39706	45	8	and	and	CCONJ
eshs-39706	45	9	sentiment	sentiment	NOUN
eshs-39706	45	10	analysis	analysis	NOUN
eshs-39706	45	11	,	,	PUNCT
eshs-39706	45	12	keywords	keyword	NOUN
eshs-39706	45	13	can	can	AUX
eshs-39706	45	14	be	be	AUX
eshs-39706	45	15	categorized	categorize	VERB
eshs-39706	45	16	into	into	ADP
eshs-39706	45	17	product	product	NOUN
eshs-39706	45	18	efficacy	efficacy	NOUN
eshs-39706	45	19	,	,	PUNCT
eshs-39706	45	20	ingredients	ingredient	NOUN
eshs-39706	45	21	,	,	PUNCT
eshs-39706	45	22	applicable	applicable	ADJ
eshs-39706	45	23	groups	group	NOUN
eshs-39706	45	24	and	and	CCONJ
eshs-39706	45	25	other	other	ADJ
eshs-39706	45	26	categories	category	NOUN
eshs-39706	45	27	.	.	PUNCT
eshs-39706	46	1	among	among	ADP
eshs-39706	46	2	them	they	PRON
eshs-39706	46	3	,	,	PUNCT
eshs-39706	46	4	product	product	NOUN
eshs-39706	46	5	efficacy	efficacy	NOUN
eshs-39706	46	6	vocabulary	vocabulary	NOUN
eshs-39706	46	7	are	be	AUX
eshs-39706	46	8	all	all	PRON
eshs-39706	46	9	positive	positive	ADJ
eshs-39706	46	10	words	word	NOUN
eshs-39706	46	11	,	,	PUNCT
eshs-39706	46	12	focusing	focus	VERB
eshs-39706	46	13	on	on	ADP
eshs-39706	46	14	the	the	DET
eshs-39706	46	15	durability	durability	NOUN
eshs-39706	46	16	of	of	ADP
eshs-39706	46	17	the	the	DET
eshs-39706	46	18	product	product	NOUN
eshs-39706	46	19	and	and	CCONJ
eshs-39706	46	20	the	the	DET
eshs-39706	46	21	lightness	lightness	NOUN
eshs-39706	46	22	and	and	CCONJ
eshs-39706	46	23	flawlessness	flawlessness	NOUN
eshs-39706	46	24	of	of	ADP
eshs-39706	46	25	the	the	DET
eshs-39706	46	26	makeup	makeup	NOUN
eshs-39706	46	27	effect	effect	NOUN
eshs-39706	46	28	,	,	PUNCT
eshs-39706	46	29	which	which	PRON
eshs-39706	46	30	are	be	AUX
eshs-39706	46	31	all	all	DET
eshs-39706	46	32	the	the	DET
eshs-39706	46	33	effects	effect	NOUN
eshs-39706	46	34	that	that	PRON
eshs-39706	46	35	consumers	consumer	NOUN
eshs-39706	46	36	are	be	AUX
eshs-39706	46	37	looking	look	VERB
eshs-39706	46	38	for	for	ADP
eshs-39706	46	39	;	;	PUNCT
eshs-39706	46	40	ingredient	ingredient	NOUN
eshs-39706	46	41	vocabulary	vocabulary	NOUN
eshs-39706	46	42	mainly	mainly	ADV
eshs-39706	46	43	belongs	belong	VERB
eshs-39706	46	44	to	to	ADP
eshs-39706	46	45	the	the	DET
eshs-39706	46	46	field	field	NOUN
eshs-39706	46	47	of	of	ADP
eshs-39706	46	48	science	science	NOUN
eshs-39706	46	49	and	and	CCONJ
eshs-39706	46	50	technology	technology	NOUN
eshs-39706	46	51	,	,	PUNCT
eshs-39706	46	52	especially	especially	ADV
eshs-39706	46	53	the	the	DET
eshs-39706	46	54	brand	brand	NOUN
eshs-39706	46	55	’s	’s	PART
eshs-39706	46	56	patented	patented	ADJ
eshs-39706	46	57	results	result	NOUN
eshs-39706	46	58	,	,	PUNCT
eshs-39706	46	59	which	which	PRON
eshs-39706	46	60	emphasizes	emphasize	VERB
eshs-39706	46	61	the	the	DET
eshs-39706	46	62	professionalism	professionalism	NOUN
eshs-39706	46	63	of	of	ADP
eshs-39706	46	64	the	the	DET
eshs-39706	46	65	product	product	NOUN
eshs-39706	46	66	;	;	PUNCT
eshs-39706	46	67	applicable	applicable	ADJ
eshs-39706	46	68	population	population	NOUN
eshs-39706	46	69	vocabulary	vocabulary	NOUN
eshs-39706	46	70	use	use	VERB
eshs-39706	46	71	a	a	DET
eshs-39706	46	72	lot	lot	NOUN
eshs-39706	46	73	of	of	ADP
eshs-39706	46	74	positive	positive	ADJ
eshs-39706	46	75	words	word	NOUN
eshs-39706	46	76	,	,	PUNCT
eshs-39706	46	77	creating	create	VERB
eshs-39706	46	78	a	a	DET
eshs-39706	46	79	unique	unique	ADJ
eshs-39706	46	80	symbolic	symbolic	ADJ
eshs-39706	46	81	value	value	NOUN
eshs-39706	46	82	of	of	ADP
eshs-39706	46	83	the	the	DET
eshs-39706	46	84	product	product	NOUN
eshs-39706	46	85	,	,	PUNCT
eshs-39706	46	86	which	which	PRON
eshs-39706	46	87	conveys	convey	VERB
eshs-39706	46	88	the	the	DET
eshs-39706	46	89	idea	idea	NOUN
eshs-39706	46	90	of	of	ADP
eshs-39706	46	91	“	"	PUNCT
eshs-39706	46	92	consumption	consumption	NOUN
eshs-39706	46	93	of	of	ADP
eshs-39706	46	94	things	thing	NOUN
eshs-39706	46	95	equal	equal	ADJ
eshs-39706	46	96	to	to	ADP
eshs-39706	46	97	you	you	PRON
eshs-39706	46	98	!	!	PUNCT
eshs-39706	46	99	”	"	PUNCT
eshs-39706	46	100	.	.	PUNCT
eshs-39706	47	1	the	the	DET
eshs-39706	47	2	author	author	NOUN
eshs-39706	47	3	also	also	ADV
eshs-39706	47	4	found	find	VERB
eshs-39706	47	5	that	that	SCONJ
eshs-39706	47	6	there	there	PRON
eshs-39706	47	7	are	be	VERB
eshs-39706	47	8	two	two	NUM
eshs-39706	47	9	tendencies	tendency	NOUN
eshs-39706	47	10	in	in	ADP
eshs-39706	47	11	the	the	DET
eshs-39706	47	12	use	use	NOUN
eshs-39706	47	13	of	of	ADP
eshs-39706	47	14	negative	negative	ADJ
eshs-39706	47	15	words	word	NOUN
eshs-39706	47	16	in	in	ADP
eshs-39706	47	17	the	the	DET
eshs-39706	47	18	advertisements	advertisement	NOUN
eshs-39706	47	19	of	of	ADP
eshs-39706	47	20	the	the	DET
eshs-39706	47	21	two	two	NUM
eshs-39706	47	22	types	type	NOUN
eshs-39706	47	23	of	of	ADP
eshs-39706	47	24	brand	brand	NOUN
eshs-39706	47	25	foundations	foundation	NOUN
eshs-39706	47	26	.	.	PUNCT
eshs-39706	48	1	one	one	NUM
eshs-39706	48	2	is	be	AUX
eshs-39706	48	3	the	the	DET
eshs-39706	48	4	tendency	tendency	NOUN
eshs-39706	48	5	to	to	PART
eshs-39706	48	6	use	use	VERB
eshs-39706	48	7	a	a	DET
eshs-39706	48	8	combination	combination	NOUN
eshs-39706	48	9	of	of	ADP
eshs-39706	48	10	negative	negative	ADJ
eshs-39706	48	11	words	word	NOUN
eshs-39706	48	12	and	and	CCONJ
eshs-39706	48	13	negative	negative	ADJ
eshs-39706	48	14	emotional	emotional	ADJ
eshs-39706	48	15	words	word	NOUN
eshs-39706	48	16	to	to	PART
eshs-39706	48	17	emphasize	emphasize	VERB
eshs-39706	48	18	the	the	DET
eshs-39706	48	19	high	high	ADJ
eshs-39706	48	20	quality	quality	NOUN
eshs-39706	48	21	of	of	ADP
eshs-39706	48	22	the	the	DET
eshs-39706	48	23	product	product	NOUN
eshs-39706	48	24	,	,	PUNCT
eshs-39706	48	25	for	for	ADP
eshs-39706	48	26	example	example	NOUN
eshs-39706	48	27	,	,	PUNCT
eshs-39706	48	28	“	"	PUNCT
eshs-39706	48	29	no	no	DET
eshs-39706	48	30	fake	fake	ADJ
eshs-39706	48	31	face	face	NOUN
eshs-39706	48	32	”	"	PUNCT
eshs-39706	48	33	,	,	PUNCT
eshs-39706	48	34	“	"	PUNCT
eshs-39706	48	35	no	no	DET
eshs-39706	48	36	make	make	VERB
eshs-39706	48	37	-	-	PUNCT
eshs-39706	48	38	up	up	ADP
eshs-39706	48	39	removal	removal	NOUN
eshs-39706	48	40	”	"	PUNCT
eshs-39706	48	41	and	and	CCONJ
eshs-39706	48	42	“	"	PUNCT
eshs-39706	48	43	no	no	DET
eshs-39706	48	44	dullness	dullness	NOUN
eshs-39706	48	45	”	"	PUNCT
eshs-39706	48	46	.	.	PUNCT
eshs-39706	49	1	the	the	DET
eshs-39706	49	2	other	other	ADJ
eshs-39706	49	3	is	be	AUX
eshs-39706	49	4	to	to	PART
eshs-39706	49	5	ask	ask	VERB
eshs-39706	49	6	a	a	DET
eshs-39706	49	7	question	question	NOUN
eshs-39706	49	8	that	that	PRON
eshs-39706	49	9	presupposes	presuppose	VERB
eshs-39706	49	10	that	that	SCONJ
eshs-39706	49	11	the	the	DET
eshs-39706	49	12	consumer	consumer	NOUN
eshs-39706	49	13	has	have	AUX
eshs-39706	49	14	had	have	VERB
eshs-39706	49	15	a	a	DET
eshs-39706	49	16	lot	lot	NOUN
eshs-39706	49	17	of	of	ADP
eshs-39706	49	18	negative	negative	ADJ
eshs-39706	49	19	problems	problem	NOUN
eshs-39706	49	20	with	with	ADP
eshs-39706	49	21	their	their	PRON
eshs-39706	49	22	previous	previous	ADJ
eshs-39706	49	23	foundations	foundation	NOUN
eshs-39706	49	24	,	,	PUNCT
eshs-39706	49	25	and	and	CCONJ
eshs-39706	49	26	then	then	ADV
eshs-39706	49	27	to	to	PART
eshs-39706	49	28	introduce	introduce	VERB
eshs-39706	49	29	their	their	PRON
eshs-39706	49	30	own	own	ADJ
eshs-39706	49	31	product	product	NOUN
eshs-39706	49	32	,	,	PUNCT
eshs-39706	49	33	thus	thus	ADV
eshs-39706	49	34	creating	create	VERB
eshs-39706	49	35	the	the	DET
eshs-39706	49	36	impression	impression	NOUN
eshs-39706	49	37	that	that	SCONJ
eshs-39706	49	38	their	their	PRON
eshs-39706	49	39	product	product	NOUN
eshs-39706	49	40	can	can	AUX
eshs-39706	49	41	solve	solve	VERB
eshs-39706	49	42	these	these	DET
eshs-39706	49	43	negative	negative	ADJ
eshs-39706	49	44	problems	problem	NOUN
eshs-39706	49	45	.	.	PUNCT
eshs-39706	50	1	personality	personality	NOUN
eshs-39706	50	2	analysis	analysis	NOUN
eshs-39706	50	3	of	of	ADP
eshs-39706	50	4	the	the	DET
eshs-39706	50	5	texts	text	NOUN
eshs-39706	50	6	of	of	ADP
eshs-39706	50	7	the	the	DET
eshs-39706	50	8	two	two	NUM
eshs-39706	50	9	types	type	NOUN
eshs-39706	50	10	of	of	ADP
eshs-39706	50	11	brands	brand	NOUN
eshs-39706	50	12	:	:	PUNCT
eshs-39706	50	13	the	the	DET
eshs-39706	50	14	two	two	NUM
eshs-39706	50	15	types	type	NOUN
eshs-39706	50	16	of	of	ADP
eshs-39706	50	17	brands	brand	NOUN
eshs-39706	50	18	have	have	AUX
eshs-39706	50	19	coincided	coincide	VERB
eshs-39706	50	20	with	with	ADP
eshs-39706	50	21	their	their	PRON
eshs-39706	50	22	emphasis	emphasis	NOUN
eshs-39706	50	23	on	on	ADP
eshs-39706	50	24	product	product	NOUN
eshs-39706	50	25	ingredients	ingredient	NOUN
eshs-39706	50	26	,	,	PUNCT
eshs-39706	50	27	functions	function	NOUN
eshs-39706	50	28	and	and	CCONJ
eshs-39706	50	29	effects	effect	NOUN
eshs-39706	50	30	,	,	PUNCT
eshs-39706	50	31	but	but	CCONJ
eshs-39706	50	32	they	they	PRON
eshs-39706	50	33	are	be	AUX
eshs-39706	50	34	also	also	ADV
eshs-39706	50	35	different	different	ADJ
eshs-39706	50	36	.	.	PUNCT
eshs-39706	51	1	most	most	ADJ
eshs-39706	51	2	of	of	ADP
eshs-39706	51	3	the	the	DET
eshs-39706	51	4	big	big	ADJ
eshs-39706	51	5	international	international	ADJ
eshs-39706	51	6	brands	brand	NOUN
eshs-39706	51	7	have	have	VERB
eshs-39706	51	8	a	a	DET
eshs-39706	51	9	long	long	ADJ
eshs-39706	51	10	history	history	NOUN
eshs-39706	51	11	and	and	CCONJ
eshs-39706	51	12	rich	rich	ADJ
eshs-39706	51	13	brand	brand	NOUN
eshs-39706	51	14	culture	culture	NOUN
eshs-39706	51	15	,	,	PUNCT
eshs-39706	51	16	so	so	SCONJ
eshs-39706	51	17	they	they	PRON
eshs-39706	51	18	emphasize	emphasize	VERB
eshs-39706	51	19	the	the	DET
eshs-39706	51	20	historical	historical	ADJ
eshs-39706	51	21	nature	nature	NOUN
eshs-39706	51	22	of	of	ADP
eshs-39706	51	23	their	their	PRON
eshs-39706	51	24	brands	brand	NOUN
eshs-39706	51	25	in	in	ADP
eshs-39706	51	26	their	their	PRON
eshs-39706	51	27	advertising	advertising	NOUN
eshs-39706	51	28	campaigns	campaign	NOUN
eshs-39706	51	29	.	.	PUNCT
eshs-39706	52	1	a	a	DET
eshs-39706	52	2	lot	lot	NOUN
eshs-39706	52	3	of	of	ADP
eshs-39706	52	4	historical	historical	ADJ
eshs-39706	52	5	vocabulary	vocabulary	NOUN
eshs-39706	52	6	is	be	AUX
eshs-39706	52	7	used	use	VERB
eshs-39706	52	8	in	in	ADP
eshs-39706	52	9	their	their	PRON
eshs-39706	52	10	advertising	advertising	NOUN
eshs-39706	52	11	text	text	NOUN
eshs-39706	52	12	,	,	PUNCT
eshs-39706	52	13	mainly	mainly	ADV
eshs-39706	52	14	through	through	ADP
eshs-39706	52	15	the	the	DET
eshs-39706	52	16	use	use	NOUN
eshs-39706	52	17	of	of	ADP
eshs-39706	52	18	quantitative	quantitative	ADJ
eshs-39706	52	19	words	word	NOUN
eshs-39706	52	20	to	to	PART
eshs-39706	52	21	emphasize	emphasize	VERB
eshs-39706	52	22	the	the	DET
eshs-39706	52	23	specialty	specialty	NOUN
eshs-39706	52	24	of	of	ADP
eshs-39706	52	25	the	the	DET
eshs-39706	52	26	brand	brand	NOUN
eshs-39706	52	27	in	in	ADP
eshs-39706	52	28	the	the	DET
eshs-39706	52	29	field	field	NOUN
eshs-39706	52	30	of	of	ADP
eshs-39706	52	31	foundations	foundation	NOUN
eshs-39706	52	32	and	and	CCONJ
eshs-39706	52	33	the	the	DET
eshs-39706	52	34	brand	brand	NOUN
eshs-39706	52	35	’s	’s	PART
eshs-39706	52	36	own	own	ADJ
eshs-39706	52	37	value	value	NOUN
eshs-39706	52	38	.	.	PUNCT
eshs-39706	53	1	local	local	ADJ
eshs-39706	53	2	affordable	affordable	ADJ
eshs-39706	53	3	brands	brand	NOUN
eshs-39706	53	4	,	,	PUNCT
eshs-39706	53	5	on	on	ADP
eshs-39706	53	6	the	the	DET
eshs-39706	53	7	other	other	ADJ
eshs-39706	53	8	hand	hand	NOUN
eshs-39706	53	9	,	,	PUNCT
eshs-39706	53	10	make	make	VERB
eshs-39706	53	11	more	more	ADJ
eshs-39706	53	12	frequent	frequent	ADJ
eshs-39706	53	13	use	use	NOUN
eshs-39706	53	14	of	of	ADP
eshs-39706	53	15	words	word	NOUN
eshs-39706	53	16	that	that	PRON
eshs-39706	53	17	express	express	VERB
eshs-39706	53	18	the	the	DET
eshs-39706	53	19	concept	concept	NOUN
eshs-39706	53	20	of	of	ADP
eshs-39706	53	21	“	"	PUNCT
eshs-39706	53	22	innovation	innovation	NOUN
eshs-39706	53	23	”	"	PUNCT
eshs-39706	53	24	,	,	PUNCT
eshs-39706	53	25	as	as	ADV
eshs-39706	53	26	well	well	ADV
eshs-39706	53	27	as	as	ADP
eshs-39706	53	28	quantifiers	quantifier	NOUN
eshs-39706	53	29	that	that	PRON
eshs-39706	53	30	demonstrate	demonstrate	VERB
eshs-39706	53	31	sales	sale	NOUN
eshs-39706	53	32	volume	volume	NOUN
eshs-39706	53	33	.	.	PUNCT
eshs-39706	54	1	among	among	ADP
eshs-39706	54	2	them	they	PRON
eshs-39706	54	3	,	,	PUNCT
eshs-39706	54	4	innovation	innovation	NOUN
eshs-39706	54	5	words	word	NOUN
eshs-39706	54	6	are	be	AUX
eshs-39706	54	7	mainly	mainly	ADV
eshs-39706	54	8	used	use	VERB
eshs-39706	54	9	to	to	PART
eshs-39706	54	10	describe	describe	VERB
eshs-39706	54	11	scientific	scientific	ADJ
eshs-39706	54	12	and	and	CCONJ
eshs-39706	54	13	technological	technological	ADJ
eshs-39706	54	14	terms	term	NOUN
eshs-39706	54	15	to	to	PART
eshs-39706	54	16	demonstrate	demonstrate	VERB
eshs-39706	54	17	the	the	DET
eshs-39706	54	18	product	product	NOUN
eshs-39706	54	19	’s	’s	PART
eshs-39706	54	20	technological	technological	ADJ
eshs-39706	54	21	strength	strength	NOUN
eshs-39706	54	22	and	and	CCONJ
eshs-39706	54	23	give	give	VERB
eshs-39706	54	24	consumers	consumer	NOUN
eshs-39706	54	25	an	an	DET
eshs-39706	54	26	impression	impression	NOUN
eshs-39706	54	27	of	of	ADP
eshs-39706	54	28	reliability	reliability	NOUN
eshs-39706	54	29	.	.	PUNCT
eshs-39706	55	1	the	the	DET
eshs-39706	55	2	extensive	extensive	ADJ
eshs-39706	55	3	use	use	NOUN
eshs-39706	55	4	of	of	ADP
eshs-39706	55	5	quantitative	quantitative	ADJ
eshs-39706	55	6	words	word	NOUN
eshs-39706	55	7	highlights	highlight	VERB
eshs-39706	55	8	the	the	DET
eshs-39706	55	9	product	product	NOUN
eshs-39706	55	10	’s	’s	PART
eshs-39706	55	11	considerable	considerable	ADJ
eshs-39706	55	12	sales	sale	NOUN
eshs-39706	55	13	volume	volume	NOUN
eshs-39706	55	14	and	and	CCONJ
eshs-39706	55	15	creates	create	VERB
eshs-39706	55	16	the	the	DET
eshs-39706	55	17	impression	impression	NOUN
eshs-39706	55	18	that	that	SCONJ
eshs-39706	55	19	the	the	DET
eshs-39706	55	20	product	product	NOUN
eshs-39706	55	21	is	be	AUX
eshs-39706	55	22	suitable	suitable	ADJ
eshs-39706	55	23	for	for	ADP
eshs-39706	55	24	the	the	DET
eshs-39706	55	25	general	general	ADJ
eshs-39706	55	26	public	public	NOUN
eshs-39706	55	27	.	.	PUNCT
eshs-39706	56	1	taken	take	VERB
eshs-39706	56	2	together	together	ADV
eshs-39706	56	3	,	,	PUNCT
eshs-39706	56	4	the	the	DET
eshs-39706	56	5	two	two	NUM
eshs-39706	56	6	types	type	NOUN
eshs-39706	56	7	of	of	ADP
eshs-39706	56	8	advertising	advertising	NOUN
eshs-39706	56	9	texts	text	NOUN
eshs-39706	56	10	are	be	AUX
eshs-39706	56	11	basically	basically	ADV
eshs-39706	56	12	the	the	DET
eshs-39706	56	13	same	same	ADJ
eshs-39706	56	14	in	in	ADP
eshs-39706	56	15	terms	term	NOUN
eshs-39706	56	16	of	of	ADP
eshs-39706	56	17	product	product	NOUN
eshs-39706	56	18	efficacy	efficacy	NOUN
eshs-39706	56	19	,	,	PUNCT
eshs-39706	56	20	ingredients	ingredient	NOUN
eshs-39706	56	21	,	,	PUNCT
eshs-39706	56	22	description	description	NOUN
eshs-39706	56	23	of	of	ADP
eshs-39706	56	24	the	the	DET
eshs-39706	56	25	applicable	applicable	ADJ
eshs-39706	56	26	population	population	NOUN
eshs-39706	56	27	and	and	CCONJ
eshs-39706	56	28	vocabulary	vocabulary	ADJ
eshs-39706	56	29	selection	selection	NOUN
eshs-39706	56	30	,	,	PUNCT
eshs-39706	56	31	but	but	CCONJ
eshs-39706	56	32	the	the	DET
eshs-39706	56	33	international	international	ADJ
eshs-39706	56	34	brands	brand	NOUN
eshs-39706	56	35	highlight	highlight	VERB
eshs-39706	56	36	historical	historical	ADJ
eshs-39706	56	37	vocabulary	vocabulary	NOUN
eshs-39706	56	38	to	to	PART
eshs-39706	56	39	emphasize	emphasize	VERB
eshs-39706	56	40	the	the	DET
eshs-39706	56	41	brand	brand	NOUN
eshs-39706	56	42	’s	’s	PART
eshs-39706	56	43	own	own	ADJ
eshs-39706	56	44	historical	historical	ADJ
eshs-39706	56	45	value	value	NOUN
eshs-39706	56	46	.	.	PUNCT
eshs-39706	57	1	local	local	ADJ
eshs-39706	57	2	affordable	affordable	ADJ
eshs-39706	57	3	brands	brand	NOUN
eshs-39706	57	4	,	,	PUNCT
eshs-39706	57	5	on	on	ADP
eshs-39706	57	6	the	the	DET
eshs-39706	57	7	other	other	ADJ
eshs-39706	57	8	hand	hand	NOUN
eshs-39706	57	9	,	,	PUNCT
eshs-39706	57	10	will	will	AUX
eshs-39706	57	11	highlight	highlight	VERB
eshs-39706	57	12	product	product	NOUN
eshs-39706	57	13	sales	sale	NOUN
eshs-39706	57	14	and	and	CCONJ
eshs-39706	57	15	innovative	innovative	ADJ
eshs-39706	57	16	ingredients	ingredient	NOUN
eshs-39706	57	17	,	,	PUNCT
eshs-39706	57	18	demonstrating	demonstrate	VERB
eshs-39706	57	19	the	the	DET
eshs-39706	57	20	continuous	continuous	ADJ
eshs-39706	57	21	innovation	innovation	NOUN
eshs-39706	57	22	and	and	CCONJ
eshs-39706	57	23	unstoppable	unstoppable	ADJ
eshs-39706	57	24	power	power	NOUN
eshs-39706	57	25	of	of	ADP
eshs-39706	57	26	emerging	emerge	VERB
eshs-39706	57	27	brands	brand	NOUN
eshs-39706	57	28	.	.	PUNCT
eshs-39706	58	1	4.2	4.2	NUM
eshs-39706	58	2	the	the	DET
eshs-39706	58	3	analysis	analysis	NOUN
eshs-39706	58	4	of	of	ADP
eshs-39706	58	5	pragmatic	pragmatic	ADJ
eshs-39706	58	6	identities	identity	NOUN
eshs-39706	58	7	in	in	ADP
eshs-39706	58	8	foundation	foundation	NOUN
eshs-39706	58	9	advertisements	advertisement	NOUN
eshs-39706	58	10	4.2.1	4.2.1	NUM
eshs-39706	58	11	commonality	commonality	NOUN
eshs-39706	58	12	analysis	analysis	NOUN
eshs-39706	58	13	of	of	ADP
eshs-39706	58	14	two	two	NUM
eshs-39706	58	15	types	type	NOUN
eshs-39706	58	16	of	of	ADP
eshs-39706	58	17	brand	brand	NOUN
eshs-39706	58	18	identity	identity	NOUN
eshs-39706	58	19	construction	construction	NOUN
eshs-39706	58	20	explicit	explicit	ADJ
eshs-39706	58	21	identity	identity	NOUN
eshs-39706	58	22	of	of	ADP
eshs-39706	58	23	professional	professional	ADJ
eshs-39706	58	24	salesman	salesman	NOUN
eshs-39706	58	25	and	and	CCONJ
eshs-39706	58	26	consultant	consultant	NOUN
eshs-39706	58	27	:	:	PUNCT
eshs-39706	58	28	the	the	DET
eshs-39706	58	29	core	core	NOUN
eshs-39706	58	30	identity	identity	NOUN
eshs-39706	58	31	constructed	construct	VERB
eshs-39706	58	32	in	in	ADP
eshs-39706	58	33	the	the	DET
eshs-39706	58	34	advertising	advertising	NOUN
eshs-39706	58	35	discourse	discourse	NOUN
eshs-39706	58	36	,	,	PUNCT
eshs-39706	58	37	i.e.	i.e.	X
eshs-39706	58	38	,	,	PUNCT
eshs-39706	58	39	the	the	DET
eshs-39706	58	40	salesman	salesman	NOUN
eshs-39706	58	41	identity	identity	NOUN
eshs-39706	58	42	,	,	PUNCT
eshs-39706	58	43	is	be	AUX
eshs-39706	58	44	aimed	aim	VERB
eshs-39706	58	45	at	at	ADP
eshs-39706	58	46	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	ADJ
eshs-39706	58	47	education	education	NOUN
eshs-39706	58	48	,	,	PUNCT
eshs-39706	58	49	society	society	NOUN
eshs-39706	58	50	and	and	CCONJ
eshs-39706	58	51	human	human	ADJ
eshs-39706	58	52	studies	study	NOUN
eshs-39706	58	53	vol	vol	NOUN
eshs-39706	58	54	.	.	PROPN
eshs-39706	59	1	5	5	NUM
eshs-39706	59	2	,	,	PUNCT
eshs-39706	59	3	no	no	INTJ
eshs-39706	59	4	.	.	NOUN
eshs-39706	59	5	2	2	NUM
eshs-39706	59	6	,	,	PUNCT
eshs-39706	59	7	2024	2024	NUM
eshs-39706	59	8	50	50	NUM
eshs-39706	59	9	published	publish	VERB
eshs-39706	59	10	by	by	ADP
eshs-39706	59	11	scholink	scholink	PROPN
eshs-39706	59	12	inc	inc	PROPN
eshs-39706	59	13	.	.	PROPN
eshs-39706	59	14	exploring	explore	VERB
eshs-39706	59	15	people	people	NOUN
eshs-39706	59	16	’s	’s	PART
eshs-39706	59	17	consumption	consumption	NOUN
eshs-39706	59	18	needs	need	NOUN
eshs-39706	59	19	.	.	PUNCT
eshs-39706	60	1	salespeople	salesperson	NOUN
eshs-39706	60	2	need	need	VERB
eshs-39706	60	3	to	to	PART
eshs-39706	60	4	provide	provide	VERB
eshs-39706	60	5	as	as	ADV
eshs-39706	60	6	much	much	ADJ
eshs-39706	60	7	professional	professional	ADJ
eshs-39706	60	8	information	information	NOUN
eshs-39706	60	9	and	and	CCONJ
eshs-39706	60	10	usage	usage	NOUN
eshs-39706	60	11	of	of	ADP
eshs-39706	60	12	products	product	NOUN
eshs-39706	60	13	as	as	ADP
eshs-39706	60	14	possible	possible	ADJ
eshs-39706	60	15	and	and	CCONJ
eshs-39706	60	16	make	make	VERB
eshs-39706	60	17	personalized	personalized	ADJ
eshs-39706	60	18	recommendations	recommendation	NOUN
eshs-39706	60	19	to	to	ADP
eshs-39706	60	20	consumers	consumer	NOUN
eshs-39706	60	21	in	in	ADP
eshs-39706	60	22	order	order	NOUN
eshs-39706	60	23	to	to	PART
eshs-39706	60	24	boost	boost	VERB
eshs-39706	60	25	product	product	NOUN
eshs-39706	60	26	sales	sale	NOUN
eshs-39706	60	27	.	.	PUNCT
eshs-39706	61	1	e1	e1	PROPN
eshs-39706	61	2	:	:	PUNCT
eshs-39706	61	3	i1	i1	NOUN
eshs-39706	61	4	:	:	PUNCT
eshs-39706	62	1	十年科研（色彩捕捉技术），专研科技（贴皮持妆网	十年科研（色彩捕捉技术），专研科技（贴皮持妆网	PROPN
eshs-39706	62	2	）	）	SYM
eshs-39706	62	3	c2	c2	PROPN
eshs-39706	62	4	:	:	PUNCT
eshs-39706	62	5	deep	deep	ADJ
eshs-39706	62	6	-	-	PUNCT
eshs-39706	62	7	bomb	bomb	NOUN
eshs-39706	62	8	黑科技，升级高倍保湿，干皮赋活	黑科技，升级高倍保湿，干皮赋活	PROPN
eshs-39706	62	9	i4	i4	PROPN
eshs-39706	62	10	:	:	PUNCT
eshs-39706	62	11	后台御用无暇上妆手法（第一步	后台御用无暇上妆手法（第一步	PROPN
eshs-39706	62	12	…	…	SYM
eshs-39706	62	13	…	…	PUNCT
eshs-39706	62	14	第二步	第二步	SYM
eshs-39706	62	15	……	……	NOUN
eshs-39706	62	16	）	）	PUNCT
eshs-39706	62	17	c3	c3	NOUN
eshs-39706	62	18	:	:	PUNCT
eshs-39706	62	19	彩妆师建议上妆手法	彩妆师建议上妆手法	PROPN
eshs-39706	62	20	……	……	PROPN
eshs-39706	62	21	i1	i1	NOUN
eshs-39706	62	22	:	:	PUNCT
eshs-39706	62	23	ten	ten	NUM
eshs-39706	62	24	years	year	NOUN
eshs-39706	62	25	of	of	ADP
eshs-39706	62	26	scientific	scientific	ADJ
eshs-39706	62	27	research	research	NOUN
eshs-39706	62	28	(	(	PUNCT
eshs-39706	62	29	color	color	NOUN
eshs-39706	62	30	capture	capture	NOUN
eshs-39706	62	31	technology	technology	NOUN
eshs-39706	62	32	)	)	PUNCT
eshs-39706	62	33	,	,	PUNCT
eshs-39706	62	34	specializing	specialize	VERB
eshs-39706	62	35	in	in	ADP
eshs-39706	62	36	science	science	NOUN
eshs-39706	62	37	and	and	CCONJ
eshs-39706	62	38	technology	technology	NOUN
eshs-39706	62	39	(	(	PUNCT
eshs-39706	62	40	skin	skin	NOUN
eshs-39706	62	41	-	-	PUNCT
eshs-39706	62	42	attached	attach	VERB
eshs-39706	62	43	lasting	lasting	ADJ
eshs-39706	62	44	makeup	makeup	NOUN
eshs-39706	62	45	membrane	membrane	NOUN
eshs-39706	62	46	)	)	PUNCT
eshs-39706	63	1	c2	c2	PROPN
eshs-39706	63	2	:	:	PUNCT
eshs-39706	63	3	deep	deep	ADJ
eshs-39706	63	4	-	-	PUNCT
eshs-39706	63	5	bomb	bomb	NOUN
eshs-39706	63	6	black	black	ADJ
eshs-39706	63	7	technology	technology	NOUN
eshs-39706	63	8	,	,	PUNCT
eshs-39706	63	9	upgraded	upgrade	VERB
eshs-39706	63	10	high	high	ADJ
eshs-39706	63	11	-	-	PUNCT
eshs-39706	63	12	fold	fold	ADJ
eshs-39706	63	13	moisturizing	moisturizing	NOUN
eshs-39706	63	14	,	,	PUNCT
eshs-39706	63	15	dry	dry	ADJ
eshs-39706	63	16	skin	skin	NOUN
eshs-39706	63	17	empowerment	empowerment	NOUN
eshs-39706	63	18	i4	i4	PROPN
eshs-39706	63	19	:	:	PUNCT
eshs-39706	63	20	flawless	flawless	ADJ
eshs-39706	63	21	makeup	makeup	NOUN
eshs-39706	63	22	techniques	technique	NOUN
eshs-39706	63	23	exclusively	exclusively	ADV
eshs-39706	63	24	used	use	VERB
eshs-39706	63	25	backstage	backstage	NOUN
eshs-39706	63	26	(	(	PUNCT
eshs-39706	63	27	first	first	ADJ
eshs-39706	63	28	step	step	NOUN
eshs-39706	63	29	...	...	PUNCT
eshs-39706	63	30	second	second	ADJ
eshs-39706	63	31	step	step	NOUN
eshs-39706	63	32	...	...	PUNCT
eshs-39706	63	33	)	)	PUNCT
eshs-39706	64	1	c3	c3	NOUN
eshs-39706	64	2	:	:	PUNCT
eshs-39706	64	3	makeup	makeup	NOUN
eshs-39706	64	4	-	-	PUNCT
eshs-39706	64	5	wearing	wear	VERB
eshs-39706	64	6	techniques	technique	NOUN
eshs-39706	64	7	suggested	suggest	VERB
eshs-39706	64	8	by	by	ADP
eshs-39706	64	9	makeup	makeup	NOUN
eshs-39706	64	10	artist	artist	NOUN
eshs-39706	64	11	...	...	PUNCT
eshs-39706	64	12	example	example	NOUN
eshs-39706	64	13	1	1	NUM
eshs-39706	64	14	uses	use	VERB
eshs-39706	64	15	jargons	jargon	NOUN
eshs-39706	64	16	in	in	ADP
eshs-39706	64	17	the	the	DET
eshs-39706	64	18	field	field	NOUN
eshs-39706	64	19	of	of	ADP
eshs-39706	64	20	science	science	NOUN
eshs-39706	64	21	and	and	CCONJ
eshs-39706	64	22	technology	technology	NOUN
eshs-39706	64	23	and	and	CCONJ
eshs-39706	64	24	integrates	integrate	VERB
eshs-39706	64	25	different	different	ADJ
eshs-39706	64	26	languages	language	NOUN
eshs-39706	64	27	to	to	PART
eshs-39706	64	28	show	show	VERB
eshs-39706	64	29	its	its	PRON
eshs-39706	64	30	own	own	ADJ
eshs-39706	64	31	expert	expert	NOUN
eshs-39706	64	32	status	status	NOUN
eshs-39706	64	33	and	and	CCONJ
eshs-39706	64	34	the	the	DET
eshs-39706	64	35	professionalism	professionalism	NOUN
eshs-39706	64	36	of	of	ADP
eshs-39706	64	37	the	the	DET
eshs-39706	64	38	product	product	NOUN
eshs-39706	64	39	.	.	PUNCT
eshs-39706	65	1	through	through	ADP
eshs-39706	65	2	the	the	DET
eshs-39706	65	3	speech	speech	NOUN
eshs-39706	65	4	act	act	NOUN
eshs-39706	65	5	of	of	ADP
eshs-39706	65	6	instruction	instruction	NOUN
eshs-39706	65	7	on	on	ADP
eshs-39706	65	8	the	the	DET
eshs-39706	65	9	product	product	NOUN
eshs-39706	65	10	technology	technology	NOUN
eshs-39706	65	11	and	and	CCONJ
eshs-39706	65	12	product	product	NOUN
eshs-39706	65	13	usage	usage	NOUN
eshs-39706	65	14	in	in	ADP
eshs-39706	65	15	detail	detail	NOUN
eshs-39706	65	16	,	,	PUNCT
eshs-39706	65	17	consumers	consumer	NOUN
eshs-39706	65	18	can	can	AUX
eshs-39706	65	19	have	have	VERB
eshs-39706	65	20	a	a	DET
eshs-39706	65	21	more	more	ADV
eshs-39706	65	22	thorough	thorough	ADJ
eshs-39706	65	23	understanding	understanding	NOUN
eshs-39706	65	24	of	of	ADP
eshs-39706	65	25	the	the	DET
eshs-39706	65	26	product	product	NOUN
eshs-39706	65	27	quality	quality	NOUN
eshs-39706	65	28	and	and	CCONJ
eshs-39706	65	29	other	other	ADJ
eshs-39706	65	30	information	information	NOUN
eshs-39706	65	31	,	,	PUNCT
eshs-39706	65	32	and	and	CCONJ
eshs-39706	65	33	psychologically	psychologically	ADV
eshs-39706	65	34	expect	expect	VERB
eshs-39706	65	35	the	the	DET
eshs-39706	65	36	effect	effect	NOUN
eshs-39706	65	37	on	on	ADP
eshs-39706	65	38	themselves	themselves	PRON
eshs-39706	65	39	,	,	PUNCT
eshs-39706	65	40	which	which	PRON
eshs-39706	65	41	can	can	AUX
eshs-39706	65	42	stimulate	stimulate	VERB
eshs-39706	65	43	the	the	DET
eshs-39706	65	44	consumer	consumer	NOUN
eshs-39706	65	45	’s	’s	PART
eshs-39706	65	46	desire	desire	NOUN
eshs-39706	65	47	to	to	PART
eshs-39706	65	48	buy	buy	VERB
eshs-39706	65	49	.	.	PUNCT
eshs-39706	66	1	in	in	ADP
eshs-39706	66	2	addition	addition	NOUN
eshs-39706	66	3	to	to	ADP
eshs-39706	66	4	providing	provide	VERB
eshs-39706	66	5	basic	basic	ADJ
eshs-39706	66	6	information	information	NOUN
eshs-39706	66	7	about	about	ADP
eshs-39706	66	8	the	the	DET
eshs-39706	66	9	product	product	NOUN
eshs-39706	66	10	,	,	PUNCT
eshs-39706	66	11	professional	professional	ADJ
eshs-39706	66	12	salesman	salesman	NOUN
eshs-39706	66	13	also	also	ADV
eshs-39706	66	14	deliberately	deliberately	ADV
eshs-39706	66	15	emphasizes	emphasize	VERB
eshs-39706	66	16	the	the	DET
eshs-39706	66	17	unique	unique	ADJ
eshs-39706	66	18	selling	selling	NOUN
eshs-39706	66	19	points	point	NOUN
eshs-39706	66	20	of	of	ADP
eshs-39706	66	21	their	their	PRON
eshs-39706	66	22	products	product	NOUN
eshs-39706	66	23	,	,	PUNCT
eshs-39706	66	24	so	so	SCONJ
eshs-39706	66	25	as	as	SCONJ
eshs-39706	66	26	to	to	PART
eshs-39706	66	27	highlight	highlight	VERB
eshs-39706	66	28	the	the	DET
eshs-39706	66	29	special	special	ADJ
eshs-39706	66	30	features	feature	NOUN
eshs-39706	66	31	of	of	ADP
eshs-39706	66	32	their	their	PRON
eshs-39706	66	33	products	product	NOUN
eshs-39706	66	34	,	,	PUNCT
eshs-39706	66	35	and	and	CCONJ
eshs-39706	66	36	then	then	ADV
eshs-39706	66	37	attract	attract	VERB
eshs-39706	66	38	customers	customer	NOUN
eshs-39706	66	39	to	to	PART
eshs-39706	66	40	consume	consume	VERB
eshs-39706	66	41	,	,	PUNCT
eshs-39706	66	42	as	as	SCONJ
eshs-39706	66	43	demonstrated	demonstrate	VERB
eshs-39706	66	44	in	in	ADP
eshs-39706	66	45	the	the	DET
eshs-39706	66	46	example	example	NOUN
eshs-39706	67	1	2	2	NUM
eshs-39706	67	2	.	.	PUNCT
eshs-39706	67	3	e2	e2	PROPN
eshs-39706	67	4	:	:	PUNCT
eshs-39706	67	5	i1	i1	PROPN
eshs-39706	67	6	:	:	PUNCT
eshs-39706	67	7	专为亚洲肌肤定制	专为亚洲肌肤定制	PROPN
eshs-39706	67	8	i2	i2	PROPN
eshs-39706	67	9	:	:	PUNCT
eshs-39706	67	10	专利吸油不拔干	专利吸油不拔干	ADJ
eshs-39706	67	11	i3	i3	NOUN
eshs-39706	67	12	:	:	PUNCT
eshs-39706	67	13	专研“持妆透气网膜”，一抹三效	专研“持妆透气网膜”，一抹三效	X
eshs-39706	67	14	i1	i1	NOUN
eshs-39706	67	15	:	:	PUNCT
eshs-39706	67	16	customized	customize	VERB
eshs-39706	67	17	for	for	ADP
eshs-39706	67	18	asian	asian	ADJ
eshs-39706	67	19	skin	skin	NOUN
eshs-39706	67	20	i2	i2	PROPN
eshs-39706	67	21	:	:	PUNCT
eshs-39706	67	22	patented	patent	VERB
eshs-39706	67	23	oil	oil	NOUN
eshs-39706	67	24	-	-	PUNCT
eshs-39706	67	25	absorbing	absorbing	ADJ
eshs-39706	67	26	,	,	PUNCT
eshs-39706	67	27	non	non	ADJ
eshs-39706	67	28	-	-	ADJ
eshs-39706	67	29	drying	dry	VERB
eshs-39706	67	30	i3	i3	NOUN
eshs-39706	67	31	:	:	PUNCT
eshs-39706	67	32	specialized	specialize	VERB
eshs-39706	67	33	in	in	ADP
eshs-39706	67	34	“	"	PUNCT
eshs-39706	67	35	long	long	ADV
eshs-39706	67	36	-	-	PUNCT
eshs-39706	67	37	lasting	last	VERB
eshs-39706	67	38	breathable	breathable	ADJ
eshs-39706	67	39	membrane	membrane	NOUN
eshs-39706	67	40	”	"	PUNCT
eshs-39706	67	41	,	,	PUNCT
eshs-39706	67	42	three	three	NUM
eshs-39706	67	43	effects	effect	NOUN
eshs-39706	67	44	with	with	ADP
eshs-39706	67	45	one	one	NUM
eshs-39706	67	46	apply	apply	NOUN
eshs-39706	67	47	when	when	SCONJ
eshs-39706	67	48	selling	sell	VERB
eshs-39706	67	49	a	a	DET
eshs-39706	67	50	product	product	NOUN
eshs-39706	67	51	,	,	PUNCT
eshs-39706	67	52	professional	professional	ADJ
eshs-39706	67	53	salesman	salesman	NOUN
eshs-39706	67	54	will	will	AUX
eshs-39706	67	55	recommend	recommend	VERB
eshs-39706	67	56	complementary	complementary	ADJ
eshs-39706	67	57	products	product	NOUN
eshs-39706	67	58	of	of	ADP
eshs-39706	67	59	the	the	DET
eshs-39706	67	60	same	same	ADJ
eshs-39706	67	61	brand	brand	NOUN
eshs-39706	67	62	,	,	PUNCT
eshs-39706	67	63	with	with	ADP
eshs-39706	67	64	the	the	DET
eshs-39706	67	65	title	title	NOUN
eshs-39706	67	66	of	of	ADP
eshs-39706	67	67	“	"	PUNCT
eshs-39706	67	68	perfect	perfect	ADJ
eshs-39706	67	69	partner	partner	NOUN
eshs-39706	67	70	for	for	ADP
eshs-39706	67	71	makeup	makeup	NOUN
eshs-39706	67	72	”	"	PUNCT
eshs-39706	67	73	,	,	PUNCT
eshs-39706	67	74	or	or	CCONJ
eshs-39706	67	75	in	in	ADP
eshs-39706	67	76	the	the	DET
eshs-39706	67	77	capacity	capacity	NOUN
eshs-39706	67	78	of	of	ADP
eshs-39706	67	79	a	a	DET
eshs-39706	67	80	consultant	consultant	NOUN
eshs-39706	67	81	,	,	PUNCT
eshs-39706	67	82	giving	give	VERB
eshs-39706	67	83	consumers	consumer	NOUN
eshs-39706	67	84	advice	advice	NOUN
eshs-39706	67	85	to	to	PART
eshs-39706	67	86	achieve	achieve	VERB
eshs-39706	67	87	the	the	DET
eshs-39706	67	88	advertised	advertised	ADJ
eshs-39706	67	89	“	"	PUNCT
eshs-39706	67	90	perfect	perfect	ADJ
eshs-39706	67	91	”	"	PUNCT
eshs-39706	67	92	effect	effect	NOUN
eshs-39706	67	93	.	.	PUNCT
eshs-39706	68	1	e3	e3	NOUN
eshs-39706	68	2	:	:	PUNCT
eshs-39706	68	3	i1	i1	PROPN
eshs-39706	68	4	:	:	PUNCT
eshs-39706	68	5	四步解锁完美底妆	四步解锁完美底妆	PROPN
eshs-39706	68	6	i2	i2	PROPN
eshs-39706	68	7	:	:	PUNCT
eshs-39706	68	8	持妆粉底液“星搭档”总有一套适合你	持妆粉底液“星搭档”总有一套适合你	PROPN
eshs-39706	68	9	c3	c3	PROPN
eshs-39706	68	10	:	:	PUNCT
eshs-39706	68	11	王牌持妆家族（妆前乳，粉底液和蜜粉	王牌持妆家族（妆前乳，粉底液和蜜粉	PROPN
eshs-39706	68	12	）	）	PROPN
eshs-39706	68	13	i1	i1	PROPN
eshs-39706	68	14	:	:	PUNCT
eshs-39706	68	15	four	four	NUM
eshs-39706	68	16	steps	step	NOUN
eshs-39706	68	17	to	to	PART
eshs-39706	68	18	unlock	unlock	VERB
eshs-39706	68	19	the	the	DET
eshs-39706	68	20	perfect	perfect	ADJ
eshs-39706	68	21	base	base	NOUN
eshs-39706	68	22	makeup	makeup	NOUN
eshs-39706	68	23	i2	i2	PROPN
eshs-39706	68	24	:	:	PUNCT
eshs-39706	68	25	makeup	makeup	NOUN
eshs-39706	68	26	-	-	PUNCT
eshs-39706	68	27	holding	hold	VERB
eshs-39706	68	28	foundation	foundation	NOUN
eshs-39706	68	29	“	"	PUNCT
eshs-39706	68	30	star	star	NOUN
eshs-39706	68	31	partners	partner	NOUN
eshs-39706	68	32	”	"	PUNCT
eshs-39706	68	33	always	always	ADV
eshs-39706	68	34	have	have	VERB
eshs-39706	68	35	a	a	DET
eshs-39706	68	36	set	set	NOUN
eshs-39706	68	37	that	that	PRON
eshs-39706	68	38	suits	suit	VERB
eshs-39706	68	39	you	you	PRON
eshs-39706	68	40	.	.	PUNCT
eshs-39706	69	1	c3	c3	PROPN
eshs-39706	69	2	:	:	PUNCT
eshs-39706	69	3	ace	ace	NOUN
eshs-39706	69	4	makeup	makeup	NOUN
eshs-39706	69	5	holding	hold	VERB
eshs-39706	69	6	family	family	NOUN
eshs-39706	69	7	(	(	PUNCT
eshs-39706	69	8	pre	pre	ADJ
eshs-39706	69	9	-	-	ADJ
eshs-39706	69	10	makeup	makeup	ADJ
eshs-39706	69	11	lotion	lotion	NOUN
eshs-39706	69	12	,	,	PUNCT
eshs-39706	69	13	foundation	foundation	NOUN
eshs-39706	69	14	&	&	CCONJ
eshs-39706	69	15	powder	powder	NOUN
eshs-39706	69	16	)	)	PUNCT
eshs-39706	69	17	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	69	18	education	education	NOUN
eshs-39706	69	19	,	,	PUNCT
eshs-39706	69	20	society	society	NOUN
eshs-39706	69	21	and	and	CCONJ
eshs-39706	69	22	human	human	ADJ
eshs-39706	69	23	studies	study	NOUN
eshs-39706	69	24	vol	vol	NOUN
eshs-39706	69	25	.	.	PROPN
eshs-39706	70	1	5	5	NUM
eshs-39706	70	2	,	,	PUNCT
eshs-39706	70	3	no	no	INTJ
eshs-39706	70	4	.	.	NOUN
eshs-39706	70	5	2	2	NUM
eshs-39706	70	6	,	,	PUNCT
eshs-39706	70	7	2024	2024	NUM
eshs-39706	70	8	51	51	NUM
eshs-39706	70	9	published	publish	VERB
eshs-39706	70	10	by	by	ADP
eshs-39706	70	11	scholink	scholink	PROPN
eshs-39706	70	12	inc	inc	PROPN
eshs-39706	70	13	.	.	PROPN
eshs-39706	70	14	one	one	NUM
eshs-39706	70	15	of	of	ADP
eshs-39706	70	16	the	the	DET
eshs-39706	70	17	duties	duty	NOUN
eshs-39706	70	18	,	,	PUNCT
eshs-39706	70	19	or	or	CCONJ
eshs-39706	70	20	purposes	purpose	NOUN
eshs-39706	70	21	,	,	PUNCT
eshs-39706	70	22	of	of	ADP
eshs-39706	70	23	salesman	salesman	NOUN
eshs-39706	70	24	is	be	AUX
eshs-39706	70	25	to	to	PART
eshs-39706	70	26	increase	increase	VERB
eshs-39706	70	27	the	the	DET
eshs-39706	70	28	sales	sale	NOUN
eshs-39706	70	29	of	of	ADP
eshs-39706	70	30	a	a	DET
eshs-39706	70	31	product	product	NOUN
eshs-39706	70	32	.	.	PUNCT
eshs-39706	71	1	using	use	VERB
eshs-39706	71	2	the	the	DET
eshs-39706	71	3	speech	speech	NOUN
eshs-39706	71	4	act	act	NOUN
eshs-39706	71	5	of	of	ADP
eshs-39706	71	6	suggesting	suggest	VERB
eshs-39706	71	7	a	a	DET
eshs-39706	71	8	specific	specific	ADJ
eshs-39706	71	9	product	product	NOUN
eshs-39706	71	10	while	while	SCONJ
eshs-39706	71	11	recommending	recommend	VERB
eshs-39706	71	12	other	other	ADJ
eshs-39706	71	13	products	product	NOUN
eshs-39706	71	14	of	of	ADP
eshs-39706	71	15	the	the	DET
eshs-39706	71	16	same	same	ADJ
eshs-39706	71	17	brand	brand	NOUN
eshs-39706	71	18	is	be	AUX
eshs-39706	71	19	a	a	DET
eshs-39706	71	20	common	common	ADJ
eshs-39706	71	21	way	way	NOUN
eshs-39706	71	22	to	to	PART
eshs-39706	71	23	increase	increase	VERB
eshs-39706	71	24	sales	sale	NOUN
eshs-39706	71	25	,	,	PUNCT
eshs-39706	71	26	and	and	CCONJ
eshs-39706	71	27	this	this	PRON
eshs-39706	71	28	is	be	AUX
eshs-39706	71	29	also	also	ADV
eshs-39706	71	30	true	true	ADJ
eshs-39706	71	31	in	in	ADP
eshs-39706	71	32	the	the	DET
eshs-39706	71	33	virtual	virtual	ADJ
eshs-39706	71	34	context	context	NOUN
eshs-39706	71	35	of	of	ADP
eshs-39706	71	36	one	one	NUM
eshs-39706	71	37	-	-	PUNCT
eshs-39706	71	38	way	way	NOUN
eshs-39706	71	39	conversations	conversation	NOUN
eshs-39706	71	40	.	.	PUNCT
eshs-39706	72	1	implicit	implicit	ADJ
eshs-39706	72	2	identity	identity	NOUN
eshs-39706	72	3	of	of	ADP
eshs-39706	72	4	scientific	scientific	ADJ
eshs-39706	72	5	and	and	CCONJ
eshs-39706	72	6	technical	technical	ADJ
eshs-39706	72	7	expert	expert	NOUN
eshs-39706	72	8	:	:	PUNCT
eshs-39706	72	9	expert	expert	NOUN
eshs-39706	72	10	identity	identity	NOUN
eshs-39706	72	11	is	be	AUX
eshs-39706	72	12	used	use	VERB
eshs-39706	72	13	to	to	PART
eshs-39706	72	14	explain	explain	VERB
eshs-39706	72	15	certain	certain	ADJ
eshs-39706	72	16	specialized	specialized	ADJ
eshs-39706	72	17	knowledge	knowledge	NOUN
eshs-39706	72	18	in	in	ADP
eshs-39706	72	19	cosmetic	cosmetic	ADJ
eshs-39706	72	20	advertisements	advertisement	NOUN
eshs-39706	72	21	,	,	PUNCT
eshs-39706	72	22	and	and	CCONJ
eshs-39706	72	23	strong	strong	ADJ
eshs-39706	72	24	emotional	emotional	ADJ
eshs-39706	72	25	discourse	discourse	NOUN
eshs-39706	72	26	,	,	PUNCT
eshs-39706	72	27	first	first	ADJ
eshs-39706	72	28	and	and	CCONJ
eshs-39706	72	29	second	second	ADJ
eshs-39706	72	30	person	person	NOUN
eshs-39706	72	31	pronouns	pronoun	NOUN
eshs-39706	72	32	,	,	PUNCT
eshs-39706	72	33	abbreviated	abbreviate	VERB
eshs-39706	72	34	forms	form	NOUN
eshs-39706	72	35	,	,	PUNCT
eshs-39706	72	36	slang	slang	ADJ
eshs-39706	72	37	,	,	PUNCT
eshs-39706	72	38	and	and	CCONJ
eshs-39706	72	39	colloquialisms	colloquialism	NOUN
eshs-39706	72	40	are	be	AUX
eshs-39706	72	41	less	less	ADV
eshs-39706	72	42	frequently	frequently	ADV
eshs-39706	72	43	used	use	VERB
eshs-39706	72	44	in	in	ADP
eshs-39706	72	45	expert	expert	ADJ
eshs-39706	72	46	discourse	discourse	NOUN
eshs-39706	72	47	.	.	PUNCT
eshs-39706	73	1	expert	expert	ADJ
eshs-39706	73	2	identity	identity	NOUN
eshs-39706	73	3	gives	give	VERB
eshs-39706	73	4	authority	authority	NOUN
eshs-39706	73	5	to	to	ADP
eshs-39706	73	6	the	the	DET
eshs-39706	73	7	information	information	NOUN
eshs-39706	73	8	in	in	ADP
eshs-39706	73	9	the	the	DET
eshs-39706	73	10	advertisements	advertisement	NOUN
eshs-39706	73	11	and	and	CCONJ
eshs-39706	73	12	allows	allow	VERB
eshs-39706	73	13	consumers	consumer	NOUN
eshs-39706	73	14	to	to	PART
eshs-39706	73	15	better	well	ADV
eshs-39706	73	16	understand	understand	VERB
eshs-39706	73	17	the	the	DET
eshs-39706	73	18	value	value	NOUN
eshs-39706	73	19	of	of	ADP
eshs-39706	73	20	the	the	DET
eshs-39706	73	21	product	product	NOUN
eshs-39706	73	22	.	.	PUNCT
eshs-39706	74	1	e4	e4	PROPN
eshs-39706	74	2	:	:	PUNCT
eshs-39706	74	3	i2	i2	PROPN
eshs-39706	74	4	:	:	PUNCT
eshs-39706	74	5	天然植萃，协同	天然植萃，协同	NOUN
eshs-39706	74	6	3	3	NUM
eshs-39706	74	7	大抗氧精华同源成分，水飞蓟精粹+维	大抗氧精华同源成分，水飞蓟精粹+维	X
eshs-39706	74	8	e+维	e+维	X
eshs-39706	74	9	c	c	PROPN
eshs-39706	74	10	酯	酯	PROPN
eshs-39706	74	11	i3	i3	NOUN
eshs-39706	74	12	:	:	PUNCT
eshs-39706	74	13	液态空气膜，低密度、高吸附分子结构，长久持妆，肌肤无压力	液态空气膜，低密度、高吸附分子结构，长久持妆，肌肤无压力	NUM
eshs-39706	74	14	c1	c1	NOUN
eshs-39706	74	15	:	:	PUNCT
eshs-39706	74	16	三重粉体分散技术，有效改善毛孔型积粉	三重粉体分散技术，有效改善毛孔型积粉	X
eshs-39706	74	17	i2	i2	PROPN
eshs-39706	74	18	:	:	PUNCT
eshs-39706	74	19	natural	natural	ADJ
eshs-39706	74	20	plant	plant	NOUN
eshs-39706	74	21	extracts	extract	NOUN
eshs-39706	74	22	,	,	PUNCT
eshs-39706	74	23	synergized	synergize	VERB
eshs-39706	74	24	with	with	ADP
eshs-39706	74	25	3	3	NUM
eshs-39706	74	26	major	major	ADJ
eshs-39706	74	27	antioxidant	antioxidant	ADJ
eshs-39706	74	28	essence	essence	NOUN
eshs-39706	74	29	homologous	homologous	ADJ
eshs-39706	74	30	ingredients	ingredient	NOUN
eshs-39706	74	31	,	,	PUNCT
eshs-39706	74	32	silymarin	silymarin	NOUN
eshs-39706	74	33	essence	essence	NOUN
eshs-39706	74	34	+	+	CCONJ
eshs-39706	74	35	vitamin	vitamin	NOUN
eshs-39706	74	36	e	e	NOUN
eshs-39706	74	37	+	+	CCONJ
eshs-39706	74	38	vitamin	vitamin	NOUN
eshs-39706	74	39	c	c	NOUN
eshs-39706	74	40	esters	ester	NOUN
eshs-39706	74	41	i3	i3	NOUN
eshs-39706	74	42	:	:	PUNCT
eshs-39706	74	43	liquid	liquid	ADJ
eshs-39706	74	44	air	air	NOUN
eshs-39706	74	45	film	film	NOUN
eshs-39706	74	46	,	,	PUNCT
eshs-39706	74	47	low	low	ADJ
eshs-39706	74	48	density	density	NOUN
eshs-39706	74	49	,	,	PUNCT
eshs-39706	74	50	high	high	ADJ
eshs-39706	74	51	adsorption	adsorption	NOUN
eshs-39706	74	52	molecular	molecular	ADJ
eshs-39706	74	53	structure	structure	NOUN
eshs-39706	74	54	,	,	PUNCT
eshs-39706	74	55	long	long	ADV
eshs-39706	74	56	-	-	PUNCT
eshs-39706	74	57	lasting	last	VERB
eshs-39706	74	58	,	,	PUNCT
eshs-39706	74	59	skin	skin	NOUN
eshs-39706	74	60	-	-	PUNCT
eshs-39706	74	61	free	free	ADJ
eshs-39706	74	62	makeup	makeup	NOUN
eshs-39706	74	63	c1	c1	NOUN
eshs-39706	74	64	:	:	PUNCT
eshs-39706	74	65	triple	triple	ADJ
eshs-39706	74	66	powder	powder	NOUN
eshs-39706	74	67	dispersion	dispersion	NOUN
eshs-39706	74	68	technology	technology	NOUN
eshs-39706	74	69	,	,	PUNCT
eshs-39706	74	70	effectively	effectively	ADV
eshs-39706	74	71	improve	improve	VERB
eshs-39706	74	72	the	the	DET
eshs-39706	74	73	pore	pore	ADJ
eshs-39706	74	74	-	-	PUNCT
eshs-39706	74	75	type	type	NOUN
eshs-39706	74	76	powder	powder	NOUN
eshs-39706	74	77	accumulation	accumulation	NOUN
eshs-39706	74	78	in	in	ADP
eshs-39706	74	79	example	example	NOUN
eshs-39706	74	80	4	4	NUM
eshs-39706	74	81	,	,	PUNCT
eshs-39706	74	82	a	a	DET
eshs-39706	74	83	lot	lot	NOUN
eshs-39706	74	84	of	of	ADP
eshs-39706	74	85	scientific	scientific	ADJ
eshs-39706	74	86	and	and	CCONJ
eshs-39706	74	87	technical	technical	ADJ
eshs-39706	74	88	terms	term	NOUN
eshs-39706	74	89	are	be	AUX
eshs-39706	74	90	used	use	VERB
eshs-39706	74	91	to	to	PART
eshs-39706	74	92	present	present	VERB
eshs-39706	74	93	the	the	DET
eshs-39706	74	94	ingredients	ingredient	NOUN
eshs-39706	74	95	of	of	ADP
eshs-39706	74	96	the	the	DET
eshs-39706	74	97	product	product	NOUN
eshs-39706	74	98	,	,	PUNCT
eshs-39706	74	99	avoiding	avoid	VERB
eshs-39706	74	100	the	the	DET
eshs-39706	74	101	use	use	NOUN
eshs-39706	74	102	of	of	ADP
eshs-39706	74	103	emotional	emotional	ADJ
eshs-39706	74	104	terms	term	NOUN
eshs-39706	74	105	.	.	PUNCT
eshs-39706	75	1	each	each	DET
eshs-39706	75	2	scientific	scientific	ADJ
eshs-39706	75	3	and	and	CCONJ
eshs-39706	75	4	technological	technological	ADJ
eshs-39706	75	5	terminology	terminology	NOUN
eshs-39706	75	6	is	be	AUX
eshs-39706	75	7	immediately	immediately	ADV
eshs-39706	75	8	followed	follow	VERB
eshs-39706	75	9	by	by	ADP
eshs-39706	75	10	a	a	DET
eshs-39706	75	11	function	function	NOUN
eshs-39706	75	12	supplemented	supplement	VERB
eshs-39706	75	13	by	by	ADP
eshs-39706	75	14	an	an	DET
eshs-39706	75	15	explanation	explanation	NOUN
eshs-39706	75	16	,	,	PUNCT
eshs-39706	75	17	and	and	CCONJ
eshs-39706	75	18	this	this	DET
eshs-39706	75	19	presentation	presentation	NOUN
eshs-39706	75	20	not	not	PART
eshs-39706	75	21	only	only	ADV
eshs-39706	75	22	strengthens	strengthen	VERB
eshs-39706	75	23	the	the	DET
eshs-39706	75	24	identity	identity	NOUN
eshs-39706	75	25	of	of	ADP
eshs-39706	75	26	the	the	DET
eshs-39706	75	27	expert	expert	NOUN
eshs-39706	75	28	in	in	ADP
eshs-39706	75	29	the	the	DET
eshs-39706	75	30	advertisement	advertisement	NOUN
eshs-39706	75	31	,	,	PUNCT
eshs-39706	75	32	but	but	CCONJ
eshs-39706	75	33	also	also	ADV
eshs-39706	75	34	highlights	highlight	VERB
eshs-39706	75	35	the	the	DET
eshs-39706	75	36	advantages	advantage	NOUN
eshs-39706	75	37	of	of	ADP
eshs-39706	75	38	the	the	DET
eshs-39706	75	39	product	product	NOUN
eshs-39706	75	40	,	,	PUNCT
eshs-39706	75	41	and	and	CCONJ
eshs-39706	75	42	enhances	enhance	VERB
eshs-39706	75	43	the	the	DET
eshs-39706	75	44	consumer	consumer	NOUN
eshs-39706	75	45	’s	’s	PART
eshs-39706	75	46	trust	trust	NOUN
eshs-39706	75	47	in	in	ADP
eshs-39706	75	48	the	the	DET
eshs-39706	75	49	product	product	NOUN
eshs-39706	75	50	and	and	CCONJ
eshs-39706	75	51	their	their	PRON
eshs-39706	75	52	desire	desire	NOUN
eshs-39706	75	53	to	to	PART
eshs-39706	75	54	buy	buy	VERB
eshs-39706	75	55	it	it	PRON
eshs-39706	75	56	.	.	PUNCT
eshs-39706	76	1	e5	e5	PROPN
eshs-39706	76	2	:	:	PUNCT
eshs-39706	76	3	i1	i1	PROPN
eshs-39706	76	4	:	:	PUNCT
eshs-39706	76	5	32	32	NUM
eshs-39706	76	6	种精粹凝蕴，上妆即护肤	种精粹凝蕴，上妆即护肤	NOUN
eshs-39706	76	7	。	。	PROPN
eshs-39706	76	8	c2	c2	PROPN
eshs-39706	76	9	:	:	PUNCT
eshs-39706	76	10	24h	24h	AUX
eshs-39706	76	11	高倍保湿，品牌保湿专利	高倍保湿，品牌保湿专利	VERB
eshs-39706	76	12	i3	i3	NOUN
eshs-39706	76	13	:	:	PUNCT
eshs-39706	76	14	精华养肤，6	精华养肤，6	NUM
eshs-39706	76	15	重精粹加持，0	重精粹加持，0	PROPN
eshs-39706	76	16	有害添加	有害添加	PROPN
eshs-39706	76	17	g3	g3	PROPN
eshs-39706	76	18	:	:	PUNCT
eshs-39706	76	19	国货草本养肤，添加山茶花、野生积雪草、北极维生素	国货草本养肤，添加山茶花、野生积雪草、北极维生素	PROPN
eshs-39706	76	20	i1	i1	PROPN
eshs-39706	76	21	:	:	PUNCT
eshs-39706	76	22	32	32	NUM
eshs-39706	76	23	kinds	kind	NOUN
eshs-39706	76	24	of	of	ADP
eshs-39706	76	25	essence	essence	NOUN
eshs-39706	76	26	condensation	condensation	NOUN
eshs-39706	76	27	,	,	PUNCT
eshs-39706	76	28	makeup	makeup	NOUN
eshs-39706	76	29	as	as	ADP
eshs-39706	76	30	skin	skin	NOUN
eshs-39706	76	31	care	care	NOUN
eshs-39706	76	32	.	.	PUNCT
eshs-39706	77	1	c2	c2	PROPN
eshs-39706	77	2	:	:	PUNCT
eshs-39706	77	3	24h	24h	VERB
eshs-39706	77	4	high	high	ADJ
eshs-39706	77	5	moisturizing	moisturizing	NOUN
eshs-39706	77	6	,	,	PUNCT
eshs-39706	77	7	with	with	ADP
eshs-39706	77	8	branded	brand	VERB
eshs-39706	77	9	moisturizing	moisturizing	NOUN
eshs-39706	77	10	patent	patent	NOUN
eshs-39706	77	11	i3	i3	NOUN
eshs-39706	77	12	:	:	PUNCT
eshs-39706	77	13	essence	essence	NOUN
eshs-39706	77	14	nourishing	nourishing	NOUN
eshs-39706	77	15	skin	skin	NOUN
eshs-39706	77	16	,	,	PUNCT
eshs-39706	77	17	with	with	ADP
eshs-39706	77	18	6	6	NUM
eshs-39706	77	19	essence	essence	NOUN
eshs-39706	77	20	supplements	supplement	NOUN
eshs-39706	77	21	and	and	CCONJ
eshs-39706	77	22	0	0	NUM
eshs-39706	77	23	harmful	harmful	ADJ
eshs-39706	77	24	additives	additive	NOUN
eshs-39706	77	25	g3	g3	NOUN
eshs-39706	77	26	:	:	PUNCT
eshs-39706	77	27	national	national	ADJ
eshs-39706	77	28	herbal	herbal	ADJ
eshs-39706	77	29	skin	skin	NOUN
eshs-39706	77	30	care	care	NOUN
eshs-39706	77	31	,	,	PUNCT
eshs-39706	77	32	adding	add	VERB
eshs-39706	77	33	camellia	camellia	NOUN
eshs-39706	77	34	,	,	PUNCT
eshs-39706	77	35	wild	wild	ADJ
eshs-39706	77	36	centella	centella	NOUN
eshs-39706	77	37	asiatica	asiatica	PROPN
eshs-39706	77	38	,	,	PUNCT
eshs-39706	77	39	arctic	arctic	PROPN
eshs-39706	77	40	vitamins	vitamin	NOUN
eshs-39706	77	41	the	the	DET
eshs-39706	77	42	introduction	introduction	NOUN
eshs-39706	77	43	of	of	ADP
eshs-39706	77	44	skin	skin	NOUN
eshs-39706	77	45	care	care	NOUN
eshs-39706	77	46	function	function	NOUN
eshs-39706	77	47	in	in	ADP
eshs-39706	77	48	example	example	NOUN
eshs-39706	78	1	5	5	NUM
eshs-39706	78	2	seeks	seek	VERB
eshs-39706	78	3	a	a	DET
eshs-39706	78	4	balance	balance	NOUN
eshs-39706	78	5	between	between	ADP
eshs-39706	78	6	maintaining	maintain	VERB
eshs-39706	78	7	the	the	DET
eshs-39706	78	8	basic	basic	ADJ
eshs-39706	78	9	function	function	NOUN
eshs-39706	78	10	of	of	ADP
eshs-39706	78	11	foundation	foundation	NOUN
eshs-39706	78	12	products	product	NOUN
eshs-39706	78	13	and	and	CCONJ
eshs-39706	78	14	pursuing	pursue	VERB
eshs-39706	78	15	skin	skin	NOUN
eshs-39706	78	16	care	care	NOUN
eshs-39706	78	17	value	value	NOUN
eshs-39706	78	18	.	.	PUNCT
eshs-39706	79	1	in	in	ADP
eshs-39706	79	2	addition	addition	NOUN
eshs-39706	79	3	to	to	ADP
eshs-39706	79	4	the	the	DET
eshs-39706	79	5	brand	brand	NOUN
eshs-39706	79	6	effect	effect	NOUN
eshs-39706	79	7	and	and	CCONJ
eshs-39706	79	8	quality	quality	NOUN
eshs-39706	79	9	assurance	assurance	NOUN
eshs-39706	79	10	,	,	PUNCT
eshs-39706	79	11	the	the	DET
eshs-39706	79	12	skin	skin	NOUN
eshs-39706	79	13	care	care	NOUN
eshs-39706	79	14	function	function	NOUN
eshs-39706	79	15	of	of	ADP
eshs-39706	79	16	foundation	foundation	NOUN
eshs-39706	79	17	products	product	NOUN
eshs-39706	79	18	is	be	AUX
eshs-39706	79	19	incorporated	incorporate	VERB
eshs-39706	79	20	into	into	ADP
eshs-39706	79	21	consumer	consumer	NOUN
eshs-39706	79	22	demand	demand	NOUN
eshs-39706	79	23	.	.	PUNCT
eshs-39706	80	1	the	the	DET
eshs-39706	80	2	development	development	NOUN
eshs-39706	80	3	of	of	ADP
eshs-39706	80	4	the	the	DET
eshs-39706	80	5	times	time	NOUN
eshs-39706	80	6	has	have	AUX
eshs-39706	80	7	given	give	VERB
eshs-39706	80	8	multiple	multiple	ADJ
eshs-39706	80	9	meanings	meaning	NOUN
eshs-39706	80	10	to	to	PART
eshs-39706	80	11	foundation	foundation	NOUN
eshs-39706	80	12	products	product	NOUN
eshs-39706	80	13	,	,	PUNCT
eshs-39706	80	14	and	and	CCONJ
eshs-39706	80	15	consumers	consumer	NOUN
eshs-39706	80	16	pay	pay	VERB
eshs-39706	80	17	more	more	ADJ
eshs-39706	80	18	attention	attention	NOUN
eshs-39706	80	19	to	to	ADP
eshs-39706	80	20	improving	improve	VERB
eshs-39706	80	21	the	the	DET
eshs-39706	80	22	quality	quality	NOUN
eshs-39706	80	23	of	of	ADP
eshs-39706	80	24	life	life	NOUN
eshs-39706	80	25	.	.	PUNCT
eshs-39706	81	1	the	the	DET
eshs-39706	81	2	rhetorical	rhetorical	ADJ
eshs-39706	81	3	technique	technique	NOUN
eshs-39706	81	4	repetition	repetition	NOUN
eshs-39706	81	5	has	have	AUX
eshs-39706	81	6	been	be	AUX
eshs-39706	81	7	used	use	VERB
eshs-39706	81	8	in	in	ADP
eshs-39706	81	9	the	the	DET
eshs-39706	81	10	promotion	promotion	NOUN
eshs-39706	81	11	of	of	ADP
eshs-39706	81	12	skin	skin	NOUN
eshs-39706	81	13	nourishing	nourishing	NOUN
eshs-39706	81	14	ingredients	ingredient	NOUN
eshs-39706	81	15	,	,	PUNCT
eshs-39706	81	16	which	which	PRON
eshs-39706	81	17	gives	give	VERB
eshs-39706	81	18	consumers	consumer	NOUN
eshs-39706	81	19	visual	visual	ADJ
eshs-39706	81	20	stimulation	stimulation	NOUN
eshs-39706	81	21	and	and	CCONJ
eshs-39706	81	22	increase	increase	VERB
eshs-39706	81	23	the	the	DET
eshs-39706	81	24	impression	impression	NOUN
eshs-39706	81	25	of	of	ADP
eshs-39706	81	26	the	the	DET
eshs-39706	81	27	skin	skin	NOUN
eshs-39706	81	28	nourishing	nourishing	NOUN
eshs-39706	81	29	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	ADJ
eshs-39706	81	30	education	education	NOUN
eshs-39706	81	31	,	,	PUNCT
eshs-39706	81	32	society	society	NOUN
eshs-39706	81	33	and	and	CCONJ
eshs-39706	81	34	human	human	ADJ
eshs-39706	81	35	studies	study	NOUN
eshs-39706	81	36	vol	vol	NOUN
eshs-39706	81	37	.	.	PROPN
eshs-39706	82	1	5	5	NUM
eshs-39706	82	2	,	,	PUNCT
eshs-39706	82	3	no	no	INTJ
eshs-39706	82	4	.	.	NOUN
eshs-39706	82	5	2	2	NUM
eshs-39706	82	6	,	,	PUNCT
eshs-39706	82	7	2024	2024	NUM
eshs-39706	82	8	52	52	NUM
eshs-39706	82	9	published	publish	VERB
eshs-39706	82	10	by	by	ADP
eshs-39706	82	11	scholink	scholink	PROPN
eshs-39706	82	12	inc	inc	PROPN
eshs-39706	82	13	.	.	PROPN
eshs-39706	82	14	characteristics	characteristic	NOUN
eshs-39706	82	15	of	of	ADP
eshs-39706	82	16	the	the	DET
eshs-39706	82	17	product	product	NOUN
eshs-39706	82	18	.	.	PUNCT
eshs-39706	83	1	the	the	DET
eshs-39706	83	2	introduction	introduction	NOUN
eshs-39706	83	3	of	of	ADP
eshs-39706	83	4	the	the	DET
eshs-39706	83	5	topic	topic	NOUN
eshs-39706	83	6	of	of	ADP
eshs-39706	83	7	skin	skin	NOUN
eshs-39706	83	8	care	care	NOUN
eshs-39706	83	9	will	will	AUX
eshs-39706	83	10	enhance	enhance	VERB
eshs-39706	83	11	consumer	consumer	NOUN
eshs-39706	83	12	recognition	recognition	NOUN
eshs-39706	83	13	of	of	ADP
eshs-39706	83	14	the	the	DET
eshs-39706	83	15	effect	effect	NOUN
eshs-39706	83	16	of	of	ADP
eshs-39706	83	17	the	the	DET
eshs-39706	83	18	product	product	NOUN
eshs-39706	83	19	to	to	ADP
eshs-39706	83	20	the	the	DET
eshs-39706	83	21	recognition	recognition	NOUN
eshs-39706	83	22	of	of	ADP
eshs-39706	83	23	the	the	DET
eshs-39706	83	24	value	value	NOUN
eshs-39706	83	25	of	of	ADP
eshs-39706	83	26	skin	skin	NOUN
eshs-39706	83	27	care	care	NOUN
eshs-39706	83	28	,	,	PUNCT
eshs-39706	83	29	to	to	PART
eshs-39706	83	30	make	make	VERB
eshs-39706	83	31	up	up	ADP
eshs-39706	83	32	for	for	ADP
eshs-39706	83	33	the	the	DET
eshs-39706	83	34	harm	harm	NOUN
eshs-39706	83	35	of	of	ADP
eshs-39706	83	36	cosmetics	cosmetic	NOUN
eshs-39706	83	37	on	on	ADP
eshs-39706	83	38	the	the	DET
eshs-39706	83	39	skin	skin	NOUN
eshs-39706	83	40	.	.	PUNCT
eshs-39706	84	1	4.2.2	4.2.2	NUM
eshs-39706	84	2	personality	personality	NOUN
eshs-39706	84	3	analysis	analysis	NOUN
eshs-39706	84	4	of	of	ADP
eshs-39706	84	5	identity	identity	NOUN
eshs-39706	84	6	construction	construction	NOUN
eshs-39706	84	7	of	of	ADP
eshs-39706	84	8	two	two	NUM
eshs-39706	84	9	types	type	NOUN
eshs-39706	84	10	of	of	ADP
eshs-39706	84	11	brands	brand	NOUN
eshs-39706	84	12	the	the	DET
eshs-39706	84	13	implicit	implicit	ADJ
eshs-39706	84	14	friend	friend	NOUN
eshs-39706	84	15	identity	identity	NOUN
eshs-39706	84	16	in	in	ADP
eshs-39706	84	17	the	the	DET
eshs-39706	84	18	advertisements	advertisement	NOUN
eshs-39706	84	19	of	of	ADP
eshs-39706	84	20	international	international	ADJ
eshs-39706	84	21	big	big	ADJ
eshs-39706	84	22	brands	brand	NOUN
eshs-39706	84	23	:	:	PUNCT
eshs-39706	84	24	one	one	NUM
eshs-39706	84	25	of	of	ADP
eshs-39706	84	26	the	the	DET
eshs-39706	84	27	strategies	strategy	NOUN
eshs-39706	84	28	of	of	ADP
eshs-39706	84	29	advertising	advertising	NOUN
eshs-39706	84	30	is	be	AUX
eshs-39706	84	31	to	to	PART
eshs-39706	84	32	establish	establish	VERB
eshs-39706	84	33	a	a	DET
eshs-39706	84	34	close	close	ADJ
eshs-39706	84	35	relationship	relationship	NOUN
eshs-39706	84	36	with	with	ADP
eshs-39706	84	37	consumers	consumer	NOUN
eshs-39706	84	38	,	,	PUNCT
eshs-39706	84	39	to	to	PART
eshs-39706	84	40	bring	bring	VERB
eshs-39706	84	41	them	they	PRON
eshs-39706	84	42	closer	close	ADV
eshs-39706	84	43	so	so	ADV
eshs-39706	84	44	as	as	SCONJ
eshs-39706	84	45	to	to	PART
eshs-39706	84	46	complete	complete	VERB
eshs-39706	84	47	the	the	DET
eshs-39706	84	48	product	product	NOUN
eshs-39706	84	49	introduction	introduction	NOUN
eshs-39706	84	50	,	,	PUNCT
eshs-39706	84	51	and	and	CCONJ
eshs-39706	84	52	this	this	PRON
eshs-39706	84	53	is	be	AUX
eshs-39706	84	54	also	also	ADV
eshs-39706	84	55	true	true	ADJ
eshs-39706	84	56	for	for	ADP
eshs-39706	84	57	cosmetic	cosmetic	ADJ
eshs-39706	84	58	advertisements	advertisement	NOUN
eshs-39706	84	59	.	.	PUNCT
eshs-39706	85	1	the	the	DET
eshs-39706	85	2	products	product	NOUN
eshs-39706	85	3	of	of	ADP
eshs-39706	85	4	big	big	ADJ
eshs-39706	85	5	international	international	ADJ
eshs-39706	85	6	brands	brand	NOUN
eshs-39706	85	7	are	be	AUX
eshs-39706	85	8	usually	usually	ADV
eshs-39706	85	9	expensive	expensive	ADJ
eshs-39706	85	10	and	and	CCONJ
eshs-39706	85	11	above	above	ADP
eshs-39706	85	12	the	the	DET
eshs-39706	85	13	consumption	consumption	NOUN
eshs-39706	85	14	level	level	NOUN
eshs-39706	85	15	of	of	ADP
eshs-39706	85	16	normal	normal	ADJ
eshs-39706	85	17	people	people	NOUN
eshs-39706	85	18	.	.	PUNCT
eshs-39706	86	1	it	it	PRON
eshs-39706	86	2	is	be	AUX
eshs-39706	86	3	difficult	difficult	ADJ
eshs-39706	86	4	to	to	PART
eshs-39706	86	5	make	make	VERB
eshs-39706	86	6	consumers	consumer	NOUN
eshs-39706	86	7	desire	desire	VERB
eshs-39706	86	8	to	to	PART
eshs-39706	86	9	consume	consume	VERB
eshs-39706	86	10	by	by	ADP
eshs-39706	86	11	only	only	ADV
eshs-39706	86	12	providing	provide	VERB
eshs-39706	86	13	specific	specific	ADJ
eshs-39706	86	14	data	datum	NOUN
eshs-39706	86	15	and	and	CCONJ
eshs-39706	86	16	objective	objective	ADJ
eshs-39706	86	17	information	information	NOUN
eshs-39706	86	18	,	,	PUNCT
eshs-39706	86	19	but	but	CCONJ
eshs-39706	86	20	building	build	VERB
eshs-39706	86	21	the	the	DET
eshs-39706	86	22	identity	identity	NOUN
eshs-39706	86	23	of	of	ADP
eshs-39706	86	24	consumers	consumer	NOUN
eshs-39706	86	25	’	’	PART
eshs-39706	86	26	friends	friend	NOUN
eshs-39706	86	27	through	through	ADP
eshs-39706	86	28	words	word	NOUN
eshs-39706	86	29	can	can	AUX
eshs-39706	86	30	narrow	narrow	VERB
eshs-39706	86	31	the	the	DET
eshs-39706	86	32	psychological	psychological	ADJ
eshs-39706	86	33	distance	distance	NOUN
eshs-39706	86	34	between	between	ADP
eshs-39706	86	35	the	the	DET
eshs-39706	86	36	two	two	NUM
eshs-39706	86	37	.	.	PUNCT
eshs-39706	87	1	e6	e6	PROPN
eshs-39706	87	2	:	:	PUNCT
eshs-39706	87	3	i1	i1	PROPN
eshs-39706	87	4	:	:	PUNCT
eshs-39706	87	5	“	"	PUNCT
eshs-39706	87	6	还在寻找夏日底妆天菜	还在寻找夏日底妆天菜	ADJ
eshs-39706	87	7	？	？	X
eshs-39706	87	8	”	"	PUNCT
eshs-39706	87	9	i2	i2	PROPN
eshs-39706	87	10	:	:	PUNCT
eshs-39706	87	11	“	"	PUNCT
eshs-39706	87	12	想要获得干净服帖的底妆吗	想要获得干净服帖的底妆吗	ADJ
eshs-39706	87	13	？	？	SYM
eshs-39706	87	14	”	"	PUNCT
eshs-39706	87	15	i1	i1	NOUN
eshs-39706	87	16	:	:	PUNCT
eshs-39706	87	17	“	"	PUNCT
eshs-39706	87	18	still	still	ADV
eshs-39706	87	19	looking	look	VERB
eshs-39706	87	20	for	for	ADP
eshs-39706	87	21	a	a	DET
eshs-39706	87	22	top	top	ADJ
eshs-39706	87	23	summer	summer	NOUN
eshs-39706	87	24	makeup	makeup	NOUN
eshs-39706	87	25	foundation	foundation	PROPN
eshs-39706	87	26	?	?	PUNCT
eshs-39706	87	27	”	"	PUNCT
eshs-39706	87	28	i2	i2	PROPN
eshs-39706	87	29	:	:	PUNCT
eshs-39706	87	30	“	"	PUNCT
eshs-39706	87	31	want	want	VERB
eshs-39706	87	32	to	to	PART
eshs-39706	87	33	get	get	VERB
eshs-39706	87	34	a	a	DET
eshs-39706	87	35	clean	clean	ADJ
eshs-39706	87	36	and	and	CCONJ
eshs-39706	87	37	flattering	flattering	ADJ
eshs-39706	87	38	foundation	foundation	NOUN
eshs-39706	87	39	?	?	PUNCT
eshs-39706	87	40	”	"	PUNCT
eshs-39706	87	41	example	example	NOUN
eshs-39706	87	42	6	6	NUM
eshs-39706	87	43	brings	bring	VERB
eshs-39706	87	44	the	the	DET
eshs-39706	87	45	consumer	consumer	NOUN
eshs-39706	87	46	closer	close	ADV
eshs-39706	87	47	by	by	ADP
eshs-39706	87	48	asking	ask	VERB
eshs-39706	87	49	questions	question	NOUN
eshs-39706	87	50	that	that	PRON
eshs-39706	87	51	portray	portray	VERB
eshs-39706	87	52	a	a	DET
eshs-39706	87	53	friend	friend	NOUN
eshs-39706	87	54	who	who	PRON
eshs-39706	87	55	understands	understand	VERB
eshs-39706	87	56	the	the	DET
eshs-39706	87	57	consumer	consumer	NOUN
eshs-39706	87	58	’s	’s	PART
eshs-39706	87	59	needs	need	NOUN
eshs-39706	87	60	.	.	PUNCT
eshs-39706	88	1	the	the	DET
eshs-39706	88	2	daily	daily	ADJ
eshs-39706	88	3	conversation	conversation	NOUN
eshs-39706	88	4	creates	create	VERB
eshs-39706	88	5	an	an	DET
eshs-39706	88	6	environment	environment	NOUN
eshs-39706	88	7	to	to	PART
eshs-39706	88	8	communicate	communicate	VERB
eshs-39706	88	9	with	with	ADP
eshs-39706	88	10	the	the	DET
eshs-39706	88	11	consumer	consumer	NOUN
eshs-39706	88	12	,	,	PUNCT
eshs-39706	88	13	providing	provide	VERB
eshs-39706	88	14	reasons	reason	NOUN
eshs-39706	88	15	for	for	ADP
eshs-39706	88	16	purchase	purchase	NOUN
eshs-39706	88	17	.	.	PUNCT
eshs-39706	89	1	at	at	ADP
eshs-39706	89	2	the	the	DET
eshs-39706	89	3	same	same	ADJ
eshs-39706	89	4	time	time	NOUN
eshs-39706	89	5	,	,	PUNCT
eshs-39706	89	6	the	the	DET
eshs-39706	89	7	discursive	discursive	ADJ
eshs-39706	89	8	strategy	strategy	NOUN
eshs-39706	89	9	of	of	ADP
eshs-39706	89	10	asking	ask	VERB
eshs-39706	89	11	questions	question	NOUN
eshs-39706	89	12	about	about	ADP
eshs-39706	89	13	past	past	ADJ
eshs-39706	89	14	makeup	makeup	NOUN
eshs-39706	89	15	problems	problem	NOUN
eshs-39706	89	16	plus	plus	CCONJ
eshs-39706	89	17	launching	launch	VERB
eshs-39706	89	18	their	their	PRON
eshs-39706	89	19	own	own	ADJ
eshs-39706	89	20	products	product	NOUN
eshs-39706	89	21	evokes	evoke	VERB
eshs-39706	89	22	curiosity	curiosity	NOUN
eshs-39706	89	23	and	and	CCONJ
eshs-39706	89	24	creates	create	VERB
eshs-39706	89	25	the	the	DET
eshs-39706	89	26	impression	impression	NOUN
eshs-39706	89	27	that	that	SCONJ
eshs-39706	89	28	their	their	PRON
eshs-39706	89	29	own	own	ADJ
eshs-39706	89	30	product	product	NOUN
eshs-39706	89	31	can	can	AUX
eshs-39706	89	32	solve	solve	VERB
eshs-39706	89	33	consumers	consumer	NOUN
eshs-39706	89	34	’	’	PART
eshs-39706	89	35	problems	problem	NOUN
eshs-39706	89	36	.	.	PUNCT
eshs-39706	90	1	with	with	ADP
eshs-39706	90	2	intimate	intimate	ADJ
eshs-39706	90	3	interpersonal	interpersonal	ADJ
eshs-39706	90	4	relationships	relationship	NOUN
eshs-39706	90	5	and	and	CCONJ
eshs-39706	90	6	multiple	multiple	ADJ
eshs-39706	90	7	discursive	discursive	ADJ
eshs-39706	90	8	practices	practice	NOUN
eshs-39706	90	9	,	,	PUNCT
eshs-39706	90	10	the	the	DET
eshs-39706	90	11	sincerity	sincerity	NOUN
eshs-39706	90	12	of	of	ADP
eshs-39706	90	13	the	the	DET
eshs-39706	90	14	advertisement	advertisement	NOUN
eshs-39706	90	15	is	be	AUX
eshs-39706	90	16	greatly	greatly	ADV
eshs-39706	90	17	enhanced	enhance	VERB
eshs-39706	90	18	,	,	PUNCT
eshs-39706	90	19	and	and	CCONJ
eshs-39706	90	20	the	the	DET
eshs-39706	90	21	consumers	consumer	NOUN
eshs-39706	90	22	’	'	PUNCT
eshs-39706	90	23	willingness	willingness	NOUN
eshs-39706	90	24	to	to	PART
eshs-39706	90	25	buy	buy	VERB
eshs-39706	90	26	is	be	AUX
eshs-39706	90	27	greatly	greatly	ADV
eshs-39706	90	28	increased	increase	VERB
eshs-39706	90	29	despite	despite	SCONJ
eshs-39706	90	30	the	the	DET
eshs-39706	90	31	unpopular	unpopular	ADJ
eshs-39706	90	32	prices	price	NOUN
eshs-39706	90	33	of	of	ADP
eshs-39706	90	34	the	the	DET
eshs-39706	90	35	international	international	ADJ
eshs-39706	90	36	brands	brand	NOUN
eshs-39706	90	37	.	.	PUNCT
eshs-39706	91	1	the	the	DET
eshs-39706	91	2	identity	identity	NOUN
eshs-39706	91	3	of	of	ADP
eshs-39706	91	4	fashion	fashion	NOUN
eshs-39706	91	5	and	and	CCONJ
eshs-39706	91	6	culture	culture	NOUN
eshs-39706	91	7	experts	expert	NOUN
eshs-39706	91	8	of	of	ADP
eshs-39706	91	9	international	international	ADJ
eshs-39706	91	10	brands	brand	NOUN
eshs-39706	91	11	and	and	CCONJ
eshs-39706	91	12	the	the	DET
eshs-39706	91	13	identity	identity	NOUN
eshs-39706	91	14	of	of	ADP
eshs-39706	91	15	oriental	oriental	ADJ
eshs-39706	91	16	culture	culture	NOUN
eshs-39706	91	17	experts	expert	NOUN
eshs-39706	91	18	of	of	ADP
eshs-39706	91	19	national	national	ADJ
eshs-39706	91	20	brands	brand	NOUN
eshs-39706	91	21	:	:	PUNCT
eshs-39706	91	22	cosmetic	cosmetic	ADJ
eshs-39706	91	23	brands	brand	NOUN
eshs-39706	91	24	are	be	AUX
eshs-39706	91	25	inextricably	inextricably	ADV
eshs-39706	91	26	linked	link	VERB
eshs-39706	91	27	to	to	ADP
eshs-39706	91	28	fashion	fashion	NOUN
eshs-39706	91	29	and	and	CCONJ
eshs-39706	91	30	culture	culture	NOUN
eshs-39706	91	31	,	,	PUNCT
eshs-39706	91	32	so	so	SCONJ
eshs-39706	91	33	in	in	ADP
eshs-39706	91	34	their	their	PRON
eshs-39706	91	35	advertising	advertising	NOUN
eshs-39706	91	36	campaigns	campaign	NOUN
eshs-39706	91	37	,	,	PUNCT
eshs-39706	91	38	brands	brand	NOUN
eshs-39706	91	39	will	will	AUX
eshs-39706	91	40	emphasize	emphasize	VERB
eshs-39706	91	41	their	their	PRON
eshs-39706	91	42	fashion	fashion	NOUN
eshs-39706	91	43	attributes	attribute	NOUN
eshs-39706	91	44	or	or	CCONJ
eshs-39706	91	45	cultural	cultural	ADJ
eshs-39706	91	46	load	load	NOUN
eshs-39706	91	47	.	.	PUNCT
eshs-39706	92	1	i	i	PRON
eshs-39706	92	2	found	find	VERB
eshs-39706	92	3	that	that	SCONJ
eshs-39706	92	4	international	international	ADJ
eshs-39706	92	5	brands	brand	NOUN
eshs-39706	92	6	have	have	AUX
eshs-39706	92	7	been	be	AUX
eshs-39706	92	8	established	establish	VERB
eshs-39706	92	9	for	for	ADP
eshs-39706	92	10	a	a	DET
eshs-39706	92	11	long	long	ADJ
eshs-39706	92	12	time	time	NOUN
eshs-39706	92	13	,	,	PUNCT
eshs-39706	92	14	and	and	CCONJ
eshs-39706	92	15	have	have	AUX
eshs-39706	92	16	long	long	ADV
eshs-39706	92	17	been	be	AUX
eshs-39706	92	18	deeply	deeply	ADV
eshs-39706	92	19	rooted	root	VERB
eshs-39706	92	20	in	in	ADP
eshs-39706	92	21	the	the	DET
eshs-39706	92	22	fashion	fashion	NOUN
eshs-39706	92	23	industry	industry	NOUN
eshs-39706	92	24	,	,	PUNCT
eshs-39706	92	25	so	so	SCONJ
eshs-39706	92	26	they	they	PRON
eshs-39706	92	27	will	will	AUX
eshs-39706	92	28	emphasize	emphasize	VERB
eshs-39706	92	29	their	their	PRON
eshs-39706	92	30	own	own	ADJ
eshs-39706	92	31	fashion	fashion	NOUN
eshs-39706	92	32	attributes	attribute	NOUN
eshs-39706	92	33	,	,	PUNCT
eshs-39706	92	34	and	and	CCONJ
eshs-39706	92	35	use	use	VERB
eshs-39706	92	36	vocabulary	vocabulary	NOUN
eshs-39706	92	37	and	and	CCONJ
eshs-39706	92	38	discourse	discourse	NOUN
eshs-39706	92	39	strategies	strategy	NOUN
eshs-39706	92	40	to	to	PART
eshs-39706	92	41	build	build	VERB
eshs-39706	92	42	their	their	PRON
eshs-39706	92	43	own	own	ADJ
eshs-39706	92	44	identity	identity	NOUN
eshs-39706	92	45	as	as	ADP
eshs-39706	92	46	experts	expert	NOUN
eshs-39706	92	47	in	in	ADP
eshs-39706	92	48	fashion	fashion	NOUN
eshs-39706	92	49	and	and	CCONJ
eshs-39706	92	50	culture	culture	NOUN
eshs-39706	92	51	.	.	PUNCT
eshs-39706	93	1	on	on	ADP
eshs-39706	93	2	the	the	DET
eshs-39706	93	3	other	other	ADJ
eshs-39706	93	4	hand	hand	NOUN
eshs-39706	93	5	,	,	PUNCT
eshs-39706	93	6	because	because	SCONJ
eshs-39706	93	7	of	of	ADP
eshs-39706	93	8	their	their	PRON
eshs-39706	93	9	relatively	relatively	ADV
eshs-39706	93	10	brief	brief	ADJ
eshs-39706	93	11	brand	brand	NOUN
eshs-39706	93	12	history	history	NOUN
eshs-39706	93	13	,	,	PUNCT
eshs-39706	93	14	national	national	ADJ
eshs-39706	93	15	brands	brand	NOUN
eshs-39706	93	16	will	will	AUX
eshs-39706	93	17	emphasize	emphasize	VERB
eshs-39706	93	18	more	more	ADJ
eshs-39706	93	19	on	on	ADP
eshs-39706	93	20	chinese	chinese	ADJ
eshs-39706	93	21	cultural	cultural	ADJ
eshs-39706	93	22	factors	factor	NOUN
eshs-39706	93	23	to	to	PART
eshs-39706	93	24	build	build	VERB
eshs-39706	93	25	their	their	PRON
eshs-39706	93	26	identity	identity	NOUN
eshs-39706	93	27	as	as	ADP
eshs-39706	93	28	experts	expert	NOUN
eshs-39706	93	29	in	in	ADP
eshs-39706	93	30	oriental	oriental	ADJ
eshs-39706	93	31	culture	culture	NOUN
eshs-39706	93	32	.	.	PUNCT
eshs-39706	94	1	e7	e7	PROPN
eshs-39706	94	2	:	:	PUNCT
eshs-39706	94	3	i1	i1	PROPN
eshs-39706	94	4	:	:	PUNCT
eshs-39706	94	5	(	(	PUNCT
eshs-39706	94	6	品牌名)底妆世家,10	品牌名)底妆世家,10	PROPN
eshs-39706	94	7	年科研，专研色彩捕捉技术	年科研，专研色彩捕捉技术	PROPN
eshs-39706	94	8	i2	i2	PROPN
eshs-39706	94	9	:	:	PUNCT
eshs-39706	94	10	品牌创始于	品牌创始于	NOUN
eshs-39706	94	11	1994	1994	NUM
eshs-39706	94	12	年，是法国彩妆大师缔造的美国彩妆艺术品牌	年，是法国彩妆大师缔造的美国彩妆艺术品牌	PROPN
eshs-39706	94	13	。	。	PROPN
eshs-39706	94	14	i3	i3	NOUN
eshs-39706	94	15	:	:	PUNCT
eshs-39706	94	16	品牌故事（因专业而秀，为后台而生）。品牌所缔造的是审美盛宴，纽约、伦敦、米兰	品牌故事（因专业而秀，为后台而生）。品牌所缔造的是审美盛宴，纽约、伦敦、米兰	PROPN
eshs-39706	94	17	、	、	PROPN
eshs-39706	94	18	巴黎、上海每季	巴黎、上海每季	NOUN
eshs-39706	94	19	100	100	NUM
eshs-39706	94	20	场顶级大秀，240	场顶级大秀，240	NUM
eshs-39706	94	21	位后台彩妆师，2000	位后台彩妆师，2000	NUM
eshs-39706	94	22	款妆容，领衔全球趋势，锻造专业标	款妆容，领衔全球趋势，锻造专业标	PROPN
eshs-39706	94	23	杆	杆	PROPN
eshs-39706	94	24	。	。	X
eshs-39706	94	25	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	94	26	education	education	NOUN
eshs-39706	94	27	,	,	PUNCT
eshs-39706	94	28	society	society	NOUN
eshs-39706	94	29	and	and	CCONJ
eshs-39706	94	30	human	human	ADJ
eshs-39706	94	31	studies	study	NOUN
eshs-39706	94	32	vol	vol	NOUN
eshs-39706	94	33	.	.	PROPN
eshs-39706	95	1	5	5	NUM
eshs-39706	95	2	,	,	PUNCT
eshs-39706	95	3	no	no	INTJ
eshs-39706	95	4	.	.	NOUN
eshs-39706	95	5	2	2	NUM
eshs-39706	95	6	,	,	PUNCT
eshs-39706	95	7	2024	2024	NUM
eshs-39706	95	8	53	53	NUM
eshs-39706	95	9	published	publish	VERB
eshs-39706	95	10	by	by	ADP
eshs-39706	95	11	scholink	scholink	PROPN
eshs-39706	95	12	inc	inc	PROPN
eshs-39706	95	13	.	.	PROPN
eshs-39706	95	14	i1	i1	PROPN
eshs-39706	95	15	:	:	PUNCT
eshs-39706	95	16	(	(	PUNCT
eshs-39706	95	17	brand	brand	NOUN
eshs-39706	95	18	name	name	NOUN
eshs-39706	95	19	)	)	PUNCT
eshs-39706	95	20	base	base	NOUN
eshs-39706	95	21	makeup	makeup	NOUN
eshs-39706	95	22	family	family	NOUN
eshs-39706	95	23	,	,	PUNCT
eshs-39706	95	24	10	10	NUM
eshs-39706	95	25	years	year	NOUN
eshs-39706	95	26	of	of	ADP
eshs-39706	95	27	scientific	scientific	ADJ
eshs-39706	95	28	research	research	NOUN
eshs-39706	95	29	,	,	PUNCT
eshs-39706	95	30	specializing	specialize	VERB
eshs-39706	95	31	in	in	ADP
eshs-39706	95	32	color	color	NOUN
eshs-39706	95	33	capture	capture	NOUN
eshs-39706	95	34	technology	technology	NOUN
eshs-39706	95	35	i2	i2	PROPN
eshs-39706	95	36	:	:	PUNCT
eshs-39706	95	37	founded	found	VERB
eshs-39706	95	38	in	in	ADP
eshs-39706	95	39	1994	1994	NUM
eshs-39706	95	40	,	,	PUNCT
eshs-39706	95	41	the	the	DET
eshs-39706	95	42	brand	brand	NOUN
eshs-39706	95	43	was	be	AUX
eshs-39706	95	44	is	be	AUX
eshs-39706	95	45	a	a	DET
eshs-39706	95	46	french	french	ADJ
eshs-39706	95	47	makeup	makeup	NOUN
eshs-39706	95	48	master	master	NOUN
eshs-39706	95	49	created	create	VERB
eshs-39706	95	50	by	by	ADP
eshs-39706	95	51	the	the	DET
eshs-39706	95	52	american	american	PROPN
eshs-39706	95	53	makeup	makeup	PROPN
eshs-39706	95	54	art	art	PROPN
eshs-39706	95	55	brand	brand	NOUN
eshs-39706	95	56	.	.	PUNCT
eshs-39706	96	1	i3	i3	NOUN
eshs-39706	96	2	:	:	PUNCT
eshs-39706	96	3	brand	brand	NOUN
eshs-39706	96	4	story	story	NOUN
eshs-39706	96	5	(	(	PUNCT
eshs-39706	96	6	show	show	VERB
eshs-39706	96	7	for	for	ADP
eshs-39706	96	8	the	the	DET
eshs-39706	96	9	professionalism	professionalism	NOUN
eshs-39706	96	10	and	and	CCONJ
eshs-39706	96	11	live	live	VERB
eshs-39706	96	12	for	for	ADP
eshs-39706	96	13	the	the	DET
eshs-39706	96	14	backstage	backstage	NOUN
eshs-39706	96	15	)	)	PUNCT
eshs-39706	96	16	.	.	PUNCT
eshs-39706	97	1	what	what	PRON
eshs-39706	97	2	the	the	DET
eshs-39706	97	3	brand	brand	NOUN
eshs-39706	97	4	has	have	AUX
eshs-39706	97	5	created	create	VERB
eshs-39706	97	6	is	be	AUX
eshs-39706	97	7	an	an	DET
eshs-39706	97	8	aesthetic	aesthetic	ADJ
eshs-39706	97	9	feast	feast	NOUN
eshs-39706	97	10	,	,	PUNCT
eshs-39706	97	11	with	with	ADP
eshs-39706	97	12	100	100	NUM
eshs-39706	97	13	top	top	ADJ
eshs-39706	97	14	shows	show	NOUN
eshs-39706	97	15	in	in	ADP
eshs-39706	97	16	new	new	PROPN
eshs-39706	97	17	york	york	PROPN
eshs-39706	97	18	,	,	PUNCT
eshs-39706	97	19	london	london	PROPN
eshs-39706	97	20	,	,	PUNCT
eshs-39706	97	21	milan	milan	PROPN
eshs-39706	97	22	,	,	PUNCT
eshs-39706	97	23	paris	paris	PROPN
eshs-39706	97	24	and	and	CCONJ
eshs-39706	97	25	shanghai	shanghai	PROPN
eshs-39706	97	26	every	every	DET
eshs-39706	97	27	season	season	NOUN
eshs-39706	97	28	,	,	PUNCT
eshs-39706	97	29	240	240	NUM
eshs-39706	97	30	backstage	backstage	NOUN
eshs-39706	97	31	makeup	makeup	NOUN
eshs-39706	97	32	artists	artist	NOUN
eshs-39706	97	33	,	,	PUNCT
eshs-39706	97	34	and	and	CCONJ
eshs-39706	97	35	2,000	2,000	NUM
eshs-39706	97	36	makeup	makeup	NOUN
eshs-39706	97	37	looks	look	NOUN
eshs-39706	97	38	,	,	PUNCT
eshs-39706	97	39	leading	lead	VERB
eshs-39706	97	40	global	global	ADJ
eshs-39706	97	41	trends	trend	NOUN
eshs-39706	97	42	and	and	CCONJ
eshs-39706	97	43	forging	forge	VERB
eshs-39706	97	44	professional	professional	ADJ
eshs-39706	97	45	benchmarks	benchmark	NOUN
eshs-39706	97	46	.	.	PUNCT
eshs-39706	98	1	example	example	NOUN
eshs-39706	98	2	7	7	NUM
eshs-39706	98	3	constructs	construct	VERB
eshs-39706	98	4	the	the	DET
eshs-39706	98	5	identity	identity	NOUN
eshs-39706	98	6	of	of	ADP
eshs-39706	98	7	an	an	DET
eshs-39706	98	8	expert	expert	NOUN
eshs-39706	98	9	in	in	ADP
eshs-39706	98	10	promoting	promote	VERB
eshs-39706	98	11	the	the	DET
eshs-39706	98	12	company	company	NOUN
eshs-39706	98	13	’s	’s	PART
eshs-39706	98	14	fashion	fashion	NOUN
eshs-39706	98	15	culture	culture	NOUN
eshs-39706	98	16	through	through	ADP
eshs-39706	98	17	the	the	DET
eshs-39706	98	18	discursive	discursive	ADJ
eshs-39706	98	19	practice	practice	NOUN
eshs-39706	98	20	of	of	ADP
eshs-39706	98	21	narrative	narrative	NOUN
eshs-39706	98	22	.	.	PUNCT
eshs-39706	99	1	third	third	ADJ
eshs-39706	99	2	-	-	PUNCT
eshs-39706	99	3	person	person	NOUN
eshs-39706	99	4	pronouns	pronoun	NOUN
eshs-39706	99	5	are	be	AUX
eshs-39706	99	6	chosen	choose	VERB
eshs-39706	99	7	in	in	ADP
eshs-39706	99	8	the	the	DET
eshs-39706	99	9	corpus	corpus	NOUN
eshs-39706	99	10	to	to	PART
eshs-39706	99	11	ensure	ensure	VERB
eshs-39706	99	12	the	the	DET
eshs-39706	99	13	truthfulness	truthfulness	ADJ
eshs-39706	99	14	and	and	CCONJ
eshs-39706	99	15	objectivity	objectivity	NOUN
eshs-39706	99	16	of	of	ADP
eshs-39706	99	17	the	the	DET
eshs-39706	99	18	knowledge	knowledge	NOUN
eshs-39706	99	19	,	,	PUNCT
eshs-39706	99	20	and	and	CCONJ
eshs-39706	99	21	the	the	DET
eshs-39706	99	22	comprehensive	comprehensive	ADJ
eshs-39706	99	23	introduction	introduction	NOUN
eshs-39706	99	24	of	of	ADP
eshs-39706	99	25	the	the	DET
eshs-39706	99	26	brand	brand	NOUN
eshs-39706	99	27	story	story	NOUN
eshs-39706	99	28	popularizes	popularize	VERB
eshs-39706	99	29	the	the	DET
eshs-39706	99	30	fashion	fashion	NOUN
eshs-39706	99	31	culture	culture	NOUN
eshs-39706	99	32	and	and	CCONJ
eshs-39706	99	33	added	add	VERB
eshs-39706	99	34	value	value	NOUN
eshs-39706	99	35	of	of	ADP
eshs-39706	99	36	the	the	DET
eshs-39706	99	37	collection	collection	NOUN
eshs-39706	99	38	to	to	ADP
eshs-39706	99	39	consumers	consumer	NOUN
eshs-39706	99	40	.	.	PUNCT
eshs-39706	100	1	expressions	expression	NOUN
eshs-39706	100	2	like	like	ADP
eshs-39706	100	3	“	"	PUNCT
eshs-39706	100	4	makeup	makeup	NOUN
eshs-39706	100	5	master	master	NOUN
eshs-39706	100	6	”	"	PUNCT
eshs-39706	100	7	and	and	CCONJ
eshs-39706	100	8	“	"	PUNCT
eshs-39706	100	9	top	top	ADJ
eshs-39706	100	10	show	show	NOUN
eshs-39706	100	11	”	"	PUNCT
eshs-39706	100	12	build	build	VERB
eshs-39706	100	13	a	a	DET
eshs-39706	100	14	high	high	ADJ
eshs-39706	100	15	-	-	PUNCT
eshs-39706	100	16	end	end	NOUN
eshs-39706	100	17	consumption	consumption	NOUN
eshs-39706	100	18	context	context	NOUN
eshs-39706	100	19	.	.	PUNCT
eshs-39706	101	1	the	the	DET
eshs-39706	101	2	advertisements	advertisement	NOUN
eshs-39706	101	3	are	be	AUX
eshs-39706	101	4	supplemented	supplement	VERB
eshs-39706	101	5	with	with	ADP
eshs-39706	101	6	pictures	picture	NOUN
eshs-39706	101	7	of	of	ADP
eshs-39706	101	8	models	model	NOUN
eshs-39706	101	9	and	and	CCONJ
eshs-39706	101	10	celebrity	celebrity	NOUN
eshs-39706	101	11	spokespersons	spokesperson	NOUN
eshs-39706	101	12	,	,	PUNCT
eshs-39706	101	13	setting	set	VERB
eshs-39706	101	14	the	the	DET
eshs-39706	101	15	tone	tone	NOUN
eshs-39706	101	16	of	of	ADP
eshs-39706	101	17	the	the	DET
eshs-39706	101	18	product	product	NOUN
eshs-39706	101	19	as	as	ADP
eshs-39706	101	20	fashionable	fashionable	ADJ
eshs-39706	101	21	and	and	CCONJ
eshs-39706	101	22	premium	premium	NOUN
eshs-39706	101	23	.	.	PUNCT
eshs-39706	102	1	e8	e8	PROPN
eshs-39706	102	2	:	:	PUNCT
eshs-39706	102	3	c1	c1	PROPN
eshs-39706	102	4	:	:	PUNCT
eshs-39706	102	5	国货草本养肤，含珍稀	国货草本养肤，含珍稀	PROPN
eshs-39706	102	6	100%野生积雪草	100%野生积雪草	NUM
eshs-39706	102	7	。	。	PROPN
eshs-39706	102	8	c2	c2	PROPN
eshs-39706	102	9	:	:	PUNCT
eshs-39706	102	10	以“鼻烟壶”之形，承东方之韵，数百年前的东方风尚，流行至今	以“鼻烟壶”之形，承东方之韵，数百年前的东方风尚，流行至今	PROPN
eshs-39706	102	11	。	。	PROPN
eshs-39706	102	12	c2	c2	PROPN
eshs-39706	102	13	:	:	PUNCT
eshs-39706	102	14	取形自小轩窗，取色自粉与黛	取形自小轩窗，取色自粉与黛	PROPN
eshs-39706	102	15	。	。	PROPN
eshs-39706	102	16	c1	c1	NOUN
eshs-39706	102	17	:	:	PUNCT
eshs-39706	102	18	chinese	chinese	PROPN
eshs-39706	102	19	herbal	herbal	ADJ
eshs-39706	102	20	skin	skin	NOUN
eshs-39706	102	21	care	care	NOUN
eshs-39706	102	22	,	,	PUNCT
eshs-39706	102	23	containing	contain	VERB
eshs-39706	102	24	rare	rare	ADJ
eshs-39706	102	25	100	100	NUM
eshs-39706	102	26	%	%	NOUN
eshs-39706	102	27	wild	wild	ADJ
eshs-39706	102	28	centella	centella	PROPN
eshs-39706	102	29	asiatica	asiatica	PROPN
eshs-39706	102	30	.	.	PUNCT
eshs-39706	103	1	c2	c2	PROPN
eshs-39706	103	2	:	:	PUNCT
eshs-39706	103	3	in	in	ADP
eshs-39706	103	4	the	the	DET
eshs-39706	103	5	shape	shape	NOUN
eshs-39706	103	6	of	of	ADP
eshs-39706	103	7	a	a	DET
eshs-39706	103	8	“	"	PUNCT
eshs-39706	103	9	snuff	snuff	NOUN
eshs-39706	103	10	bottle	bottle	NOUN
eshs-39706	103	11	”	"	PUNCT
eshs-39706	103	12	,	,	PUNCT
eshs-39706	103	13	bearing	bear	VERB
eshs-39706	103	14	the	the	DET
eshs-39706	103	15	charm	charm	NOUN
eshs-39706	103	16	of	of	ADP
eshs-39706	103	17	the	the	DET
eshs-39706	103	18	orient	orient	NOUN
eshs-39706	103	19	,	,	PUNCT
eshs-39706	103	20	the	the	DET
eshs-39706	103	21	oriental	oriental	ADJ
eshs-39706	103	22	fashion	fashion	NOUN
eshs-39706	103	23	of	of	ADP
eshs-39706	103	24	hundreds	hundred	NOUN
eshs-39706	103	25	of	of	ADP
eshs-39706	103	26	years	year	NOUN
eshs-39706	103	27	ago	ago	ADV
eshs-39706	103	28	,	,	PUNCT
eshs-39706	103	29	popular	popular	ADJ
eshs-39706	103	30	to	to	ADP
eshs-39706	103	31	this	this	DET
eshs-39706	103	32	day	day	NOUN
eshs-39706	103	33	.	.	PUNCT
eshs-39706	104	1	c2	c2	PROPN
eshs-39706	104	2	:	:	PUNCT
eshs-39706	104	3	taking	take	VERB
eshs-39706	104	4	the	the	DET
eshs-39706	104	5	shape	shape	NOUN
eshs-39706	104	6	from	from	ADP
eshs-39706	104	7	the	the	DET
eshs-39706	104	8	small	small	ADJ
eshs-39706	104	9	window	window	NOUN
eshs-39706	104	10	,	,	PUNCT
eshs-39706	104	11	taking	take	VERB
eshs-39706	104	12	the	the	DET
eshs-39706	104	13	color	color	NOUN
eshs-39706	104	14	from	from	ADP
eshs-39706	104	15	the	the	DET
eshs-39706	104	16	pink	pink	NOUN
eshs-39706	104	17	and	and	CCONJ
eshs-39706	104	18	dai	dai	PROPN
eshs-39706	104	19	.	.	PUNCT
eshs-39706	105	1	the	the	DET
eshs-39706	105	2	constant	constant	ADJ
eshs-39706	105	3	reference	reference	NOUN
eshs-39706	105	4	to	to	ADP
eshs-39706	105	5	chinese	chinese	ADJ
eshs-39706	105	6	elements	element	NOUN
eshs-39706	105	7	in	in	ADP
eshs-39706	105	8	example	example	NOUN
eshs-39706	105	9	8	8	NUM
eshs-39706	105	10	reinforces	reinforce	VERB
eshs-39706	105	11	the	the	DET
eshs-39706	105	12	domestic	domestic	ADJ
eshs-39706	105	13	identity	identity	NOUN
eshs-39706	105	14	of	of	ADP
eshs-39706	105	15	the	the	DET
eshs-39706	105	16	brand	brand	NOUN
eshs-39706	105	17	.	.	PUNCT
eshs-39706	106	1	unique	unique	ADJ
eshs-39706	106	2	chinese	chinese	ADJ
eshs-39706	106	3	elements	element	NOUN
eshs-39706	106	4	such	such	ADJ
eshs-39706	106	5	as	as	ADP
eshs-39706	106	6	“	"	PUNCT
eshs-39706	106	7	herbal	herbal	ADJ
eshs-39706	106	8	”	"	PUNCT
eshs-39706	106	9	,	,	PUNCT
eshs-39706	106	10	“	"	PUNCT
eshs-39706	106	11	powder	powder	NOUN
eshs-39706	106	12	”	"	PUNCT
eshs-39706	106	13	and	and	CCONJ
eshs-39706	106	14	“	"	PUNCT
eshs-39706	106	15	snuff	snuff	NOUN
eshs-39706	106	16	bottle	bottle	NOUN
eshs-39706	106	17	”	"	PUNCT
eshs-39706	106	18	add	add	VERB
eshs-39706	106	19	oriental	oriental	ADJ
eshs-39706	106	20	charm	charm	NOUN
eshs-39706	106	21	to	to	ADP
eshs-39706	106	22	the	the	DET
eshs-39706	106	23	brand	brand	NOUN
eshs-39706	106	24	and	and	CCONJ
eshs-39706	106	25	enhance	enhance	VERB
eshs-39706	106	26	the	the	DET
eshs-39706	106	27	psychological	psychological	ADJ
eshs-39706	106	28	convergence	convergence	NOUN
eshs-39706	106	29	of	of	ADP
eshs-39706	106	30	domestic	domestic	ADJ
eshs-39706	106	31	consumers	consumer	NOUN
eshs-39706	106	32	.	.	PUNCT
eshs-39706	107	1	constantly	constantly	ADV
eshs-39706	107	2	innovating	innovate	VERB
eshs-39706	107	3	researcher	researcher	NOUN
eshs-39706	107	4	identity	identity	NOUN
eshs-39706	107	5	of	of	ADP
eshs-39706	107	6	national	national	ADJ
eshs-39706	107	7	brands	brand	NOUN
eshs-39706	107	8	:	:	PUNCT
eshs-39706	107	9	e9	e9	NUM
eshs-39706	107	10	:	:	PUNCT
eshs-39706	107	11	c1	c1	NOUN
eshs-39706	107	12	:	:	PUNCT
eshs-39706	107	13	革新	革新	PROPN
eshs-39706	107	14	oil	oil	NOUN
eshs-39706	107	15	-	-	PUNCT
eshs-39706	107	16	beat	beat	NOUN
eshs-39706	107	17	专利，进阶控油力，平衡好肤感	专利，进阶控油力，平衡好肤感	PROPN
eshs-39706	107	18	c2	c2	PROPN
eshs-39706	107	19	:	:	PUNCT
eshs-39706	107	20	93.55%消费者认同妆面服帖，93.55%消费者认为不拔干，93.55%消费者认为持色不暗沉	93.55%消费者认同妆面服帖，93.55%消费者认为不拔干，93.55%消费者认为持色不暗沉	NUM
eshs-39706	107	21	c3	c3	PROPN
eshs-39706	107	22	:	:	PUNCT
eshs-39706	107	23	本产品页面如宣称保湿、控油、舒缓等类似表述，均为经过消费者使用测试得出的结论	本产品页面如宣称保湿、控油、舒缓等类似表述，均为经过消费者使用测试得出的结论	PROPN
eshs-39706	107	24	。	。	PROPN
eshs-39706	107	25	c1	c1	PROPN
eshs-39706	107	26	:	:	PUNCT
eshs-39706	107	27	innovative	innovative	ADJ
eshs-39706	107	28	oil	oil	NOUN
eshs-39706	107	29	-	-	PUNCT
eshs-39706	107	30	beat	beat	NOUN
eshs-39706	107	31	patent	patent	NOUN
eshs-39706	107	32	,	,	PUNCT
eshs-39706	107	33	advanced	advanced	ADJ
eshs-39706	107	34	oil	oil	NOUN
eshs-39706	107	35	-	-	PUNCT
eshs-39706	107	36	control	control	NOUN
eshs-39706	107	37	power	power	NOUN
eshs-39706	107	38	,	,	PUNCT
eshs-39706	107	39	balanced	balanced	ADJ
eshs-39706	107	40	skin	skin	NOUN
eshs-39706	107	41	feeling	feel	VERB
eshs-39706	107	42	c2	c2	PROPN
eshs-39706	107	43	:	:	PUNCT
eshs-39706	107	44	93.55	93.55	NUM
eshs-39706	107	45	%	%	NOUN
eshs-39706	107	46	of	of	ADP
eshs-39706	107	47	consumers	consumer	NOUN
eshs-39706	107	48	agree	agree	VERB
eshs-39706	107	49	that	that	SCONJ
eshs-39706	107	50	the	the	DET
eshs-39706	107	51	makeup	makeup	NOUN
eshs-39706	107	52	fits	fit	VERB
eshs-39706	107	53	well	well	ADV
eshs-39706	107	54	,	,	PUNCT
eshs-39706	107	55	93.55	93.55	NUM
eshs-39706	107	56	%	%	NOUN
eshs-39706	107	57	of	of	ADP
eshs-39706	107	58	consumers	consumer	NOUN
eshs-39706	107	59	believe	believe	VERB
eshs-39706	107	60	that	that	SCONJ
eshs-39706	107	61	it	it	PRON
eshs-39706	107	62	is	be	AUX
eshs-39706	107	63	not	not	PART
eshs-39706	107	64	drying	dry	VERB
eshs-39706	107	65	out	out	ADP
eshs-39706	107	66	,	,	PUNCT
eshs-39706	107	67	and	and	CCONJ
eshs-39706	107	68	93.55	93.55	NUM
eshs-39706	107	69	%	%	NOUN
eshs-39706	107	70	of	of	ADP
eshs-39706	107	71	consumers	consumer	NOUN
eshs-39706	107	72	believe	believe	VERB
eshs-39706	107	73	that	that	SCONJ
eshs-39706	107	74	it	it	PRON
eshs-39706	107	75	’s	’	VERB
eshs-39706	107	76	long	long	ADV
eshs-39706	107	77	-	-	PUNCT
eshs-39706	107	78	lasting	last	VERB
eshs-39706	107	79	without	without	ADP
eshs-39706	107	80	dullness	dullness	NOUN
eshs-39706	107	81	.	.	PUNCT
eshs-39706	108	1	c3	c3	NOUN
eshs-39706	108	2	:	:	PUNCT
eshs-39706	108	3	any	any	DET
eshs-39706	108	4	claims	claim	NOUN
eshs-39706	108	5	of	of	ADP
eshs-39706	108	6	moisturizing	moisturizing	NOUN
eshs-39706	108	7	,	,	PUNCT
eshs-39706	108	8	oil	oil	NOUN
eshs-39706	108	9	-	-	PUNCT
eshs-39706	108	10	control	control	NOUN
eshs-39706	108	11	,	,	PUNCT
eshs-39706	108	12	soothing	soothing	ADJ
eshs-39706	108	13	,	,	PUNCT
eshs-39706	108	14	etc	etc	X
eshs-39706	108	15	.	.	X
eshs-39706	109	1	on	on	ADP
eshs-39706	109	2	this	this	DET
eshs-39706	109	3	product	product	NOUN
eshs-39706	109	4	page	page	NOUN
eshs-39706	109	5	are	be	AUX
eshs-39706	109	6	the	the	DET
eshs-39706	109	7	conclusions	conclusion	NOUN
eshs-39706	109	8	reached	reach	VERB
eshs-39706	109	9	after	after	ADP
eshs-39706	109	10	consumer	consumer	NOUN
eshs-39706	109	11	use	use	NOUN
eshs-39706	109	12	testing	testing	NOUN
eshs-39706	109	13	.	.	PUNCT
eshs-39706	110	1	in	in	ADP
eshs-39706	110	2	example	example	NOUN
eshs-39706	110	3	9	9	NUM
eshs-39706	110	4	,	,	PUNCT
eshs-39706	110	5	the	the	DET
eshs-39706	110	6	promotion	promotion	NOUN
eshs-39706	110	7	of	of	ADP
eshs-39706	110	8	chinese	chinese	ADJ
eshs-39706	110	9	products	product	NOUN
eshs-39706	110	10	constantly	constantly	ADV
eshs-39706	110	11	presents	present	VERB
eshs-39706	110	12	concepts	concept	NOUN
eshs-39706	110	13	such	such	ADJ
eshs-39706	110	14	as	as	ADP
eshs-39706	110	15	the	the	DET
eshs-39706	110	16	latest	late	ADJ
eshs-39706	110	17	research	research	NOUN
eshs-39706	110	18	and	and	CCONJ
eshs-39706	110	19	development	development	NOUN
eshs-39706	110	20	,	,	PUNCT
eshs-39706	110	21	innovative	innovative	ADJ
eshs-39706	110	22	technologies	technology	NOUN
eshs-39706	110	23	,	,	PUNCT
eshs-39706	110	24	etc	etc	X
eshs-39706	110	25	.	.	X
eshs-39706	110	26	,	,	PUNCT
eshs-39706	110	27	emphasizing	emphasize	VERB
eshs-39706	110	28	the	the	DET
eshs-39706	110	29	differences	difference	NOUN
eshs-39706	110	30	and	and	CCONJ
eshs-39706	110	31	advantages	advantage	NOUN
eshs-39706	110	32	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	VERB
eshs-39706	110	33	education	education	NOUN
eshs-39706	110	34	,	,	PUNCT
eshs-39706	110	35	society	society	NOUN
eshs-39706	110	36	and	and	CCONJ
eshs-39706	110	37	human	human	ADJ
eshs-39706	110	38	studies	study	NOUN
eshs-39706	110	39	vol	vol	NOUN
eshs-39706	110	40	.	.	PROPN
eshs-39706	111	1	5	5	NUM
eshs-39706	111	2	,	,	PUNCT
eshs-39706	111	3	no	no	INTJ
eshs-39706	111	4	.	.	NOUN
eshs-39706	111	5	2	2	NUM
eshs-39706	111	6	,	,	PUNCT
eshs-39706	111	7	2024	2024	NUM
eshs-39706	111	8	54	54	NUM
eshs-39706	111	9	published	publish	VERB
eshs-39706	111	10	by	by	ADP
eshs-39706	111	11	scholink	scholink	PROPN
eshs-39706	111	12	inc	inc	PROPN
eshs-39706	111	13	.	.	PROPN
eshs-39706	111	14	over	over	ADP
eshs-39706	111	15	previous	previous	ADJ
eshs-39706	111	16	versions	version	NOUN
eshs-39706	111	17	.	.	PUNCT
eshs-39706	112	1	at	at	ADP
eshs-39706	112	2	the	the	DET
eshs-39706	112	3	same	same	ADJ
eshs-39706	112	4	time	time	NOUN
eshs-39706	112	5	,	,	PUNCT
eshs-39706	112	6	specific	specific	ADJ
eshs-39706	112	7	data	datum	NOUN
eshs-39706	112	8	of	of	ADP
eshs-39706	112	9	consumer	consumer	NOUN
eshs-39706	112	10	feedback	feedback	NOUN
eshs-39706	112	11	are	be	AUX
eshs-39706	112	12	presented	present	VERB
eshs-39706	112	13	in	in	ADP
eshs-39706	112	14	the	the	DET
eshs-39706	112	15	advertising	advertising	NOUN
eshs-39706	112	16	campaigns	campaign	NOUN
eshs-39706	112	17	,	,	PUNCT
eshs-39706	112	18	which	which	PRON
eshs-39706	112	19	is	be	AUX
eshs-39706	112	20	the	the	DET
eshs-39706	112	21	most	most	ADV
eshs-39706	112	22	intuitive	intuitive	ADJ
eshs-39706	112	23	guarantee	guarantee	NOUN
eshs-39706	112	24	of	of	ADP
eshs-39706	112	25	product	product	NOUN
eshs-39706	112	26	effectiveness	effectiveness	NOUN
eshs-39706	112	27	in	in	ADP
eshs-39706	112	28	the	the	DET
eshs-39706	112	29	virtual	virtual	ADJ
eshs-39706	112	30	context	context	NOUN
eshs-39706	112	31	.	.	PUNCT
eshs-39706	113	1	with	with	ADP
eshs-39706	113	2	the	the	DET
eshs-39706	113	3	combination	combination	NOUN
eshs-39706	113	4	of	of	ADP
eshs-39706	113	5	constantly	constantly	ADV
eshs-39706	113	6	upgraded	upgrade	VERB
eshs-39706	113	7	technology	technology	NOUN
eshs-39706	113	8	and	and	CCONJ
eshs-39706	113	9	consumer	consumer	NOUN
eshs-39706	113	10	feedback	feedback	NOUN
eshs-39706	113	11	data	datum	NOUN
eshs-39706	113	12	,	,	PUNCT
eshs-39706	113	13	consumers	consumer	NOUN
eshs-39706	113	14	’	'	PUNCT
eshs-39706	113	15	trust	trust	NOUN
eshs-39706	113	16	in	in	ADP
eshs-39706	113	17	new	new	ADJ
eshs-39706	113	18	domestic	domestic	ADJ
eshs-39706	113	19	products	product	NOUN
eshs-39706	113	20	rises	rise	VERB
eshs-39706	113	21	sharply	sharply	ADV
eshs-39706	113	22	,	,	PUNCT
eshs-39706	113	23	and	and	CCONJ
eshs-39706	113	24	product	product	NOUN
eshs-39706	113	25	sales	sale	NOUN
eshs-39706	113	26	can	can	AUX
eshs-39706	113	27	also	also	ADV
eshs-39706	113	28	rise	rise	VERB
eshs-39706	113	29	.	.	PUNCT
eshs-39706	114	1	4.3	4.3	NUM
eshs-39706	114	2	the	the	DET
eshs-39706	114	3	adaptation	adaptation	NOUN
eshs-39706	114	4	analysis	analysis	NOUN
eshs-39706	114	5	of	of	ADP
eshs-39706	114	6	discursive	discursive	ADJ
eshs-39706	114	7	identity	identity	NOUN
eshs-39706	114	8	discourse	discourse	NOUN
eshs-39706	114	9	identities	identity	NOUN
eshs-39706	114	10	in	in	ADP
eshs-39706	114	11	cosmetics	cosmetic	NOUN
eshs-39706	114	12	advertisement	advertisement	NOUN
eshs-39706	114	13	discourse	discourse	NOUN
eshs-39706	114	14	change	change	NOUN
eshs-39706	114	15	dynamically	dynamically	ADV
eshs-39706	114	16	,	,	PUNCT
eshs-39706	114	17	switching	switch	VERB
eshs-39706	114	18	between	between	ADP
eshs-39706	114	19	different	different	ADJ
eshs-39706	114	20	discourse	discourse	NOUN
eshs-39706	114	21	identities	identity	NOUN
eshs-39706	114	22	in	in	ADP
eshs-39706	114	23	the	the	DET
eshs-39706	114	24	same	same	ADJ
eshs-39706	114	25	communication	communication	NOUN
eshs-39706	114	26	.	.	PUNCT
eshs-39706	115	1	the	the	DET
eshs-39706	115	2	choice	choice	NOUN
eshs-39706	115	3	of	of	ADP
eshs-39706	115	4	discursive	discursive	ADJ
eshs-39706	115	5	identity	identity	NOUN
eshs-39706	115	6	needs	need	VERB
eshs-39706	115	7	to	to	PART
eshs-39706	115	8	go	go	VERB
eshs-39706	115	9	through	through	ADP
eshs-39706	115	10	negotiations	negotiation	NOUN
eshs-39706	115	11	,	,	PUNCT
eshs-39706	115	12	and	and	CCONJ
eshs-39706	115	13	the	the	DET
eshs-39706	115	14	process	process	NOUN
eshs-39706	115	15	is	be	AUX
eshs-39706	115	16	not	not	PART
eshs-39706	115	17	only	only	ADV
eshs-39706	115	18	governed	govern	VERB
eshs-39706	115	19	by	by	ADP
eshs-39706	115	20	the	the	DET
eshs-39706	115	21	linguistic	linguistic	ADJ
eshs-39706	115	22	context	context	NOUN
eshs-39706	115	23	,	,	PUNCT
eshs-39706	115	24	but	but	CCONJ
eshs-39706	115	25	also	also	ADV
eshs-39706	115	26	influenced	influence	VERB
eshs-39706	115	27	by	by	ADP
eshs-39706	115	28	the	the	DET
eshs-39706	115	29	non	non	ADJ
eshs-39706	115	30	-	-	ADJ
eshs-39706	115	31	linguistic	linguistic	ADJ
eshs-39706	115	32	context	context	NOUN
eshs-39706	115	33	.	.	PUNCT
eshs-39706	116	1	verschueren	verschueren	NOUN
eshs-39706	116	2	(	(	PUNCT
eshs-39706	116	3	1999	1999	NUM
eshs-39706	116	4	)	)	PUNCT
eshs-39706	116	5	believes	believe	VERB
eshs-39706	116	6	that	that	SCONJ
eshs-39706	116	7	the	the	DET
eshs-39706	116	8	communicative	communicative	ADJ
eshs-39706	116	9	context	context	NOUN
eshs-39706	116	10	belongs	belong	VERB
eshs-39706	116	11	to	to	ADP
eshs-39706	116	12	the	the	DET
eshs-39706	116	13	non	non	ADJ
eshs-39706	116	14	-	-	ADJ
eshs-39706	116	15	linguistic	linguistic	ADJ
eshs-39706	116	16	context	context	NOUN
eshs-39706	116	17	,	,	PUNCT
eshs-39706	116	18	which	which	PRON
eshs-39706	116	19	includes	include	VERB
eshs-39706	116	20	the	the	DET
eshs-39706	116	21	language	language	NOUN
eshs-39706	116	22	user	user	NOUN
eshs-39706	116	23	,	,	PUNCT
eshs-39706	116	24	the	the	DET
eshs-39706	116	25	physical	physical	ADJ
eshs-39706	116	26	world	world	NOUN
eshs-39706	116	27	,	,	PUNCT
eshs-39706	116	28	the	the	DET
eshs-39706	116	29	social	social	ADJ
eshs-39706	116	30	world	world	NOUN
eshs-39706	116	31	and	and	CCONJ
eshs-39706	116	32	the	the	DET
eshs-39706	116	33	psychological	psychological	ADJ
eshs-39706	116	34	world	world	NOUN
eshs-39706	116	35	.	.	PUNCT
eshs-39706	117	1	the	the	DET
eshs-39706	117	2	salesman	salesman	ADJ
eshs-39706	117	3	identity	identity	NOUN
eshs-39706	117	4	conforms	conform	VERB
eshs-39706	117	5	to	to	ADP
eshs-39706	117	6	the	the	DET
eshs-39706	117	7	physical	physical	ADJ
eshs-39706	117	8	world	world	NOUN
eshs-39706	117	9	,	,	PUNCT
eshs-39706	117	10	and	and	CCONJ
eshs-39706	117	11	the	the	DET
eshs-39706	117	12	language	language	NOUN
eshs-39706	117	13	choice	choice	NOUN
eshs-39706	117	14	involves	involve	VERB
eshs-39706	117	15	temporal	temporal	ADJ
eshs-39706	117	16	and	and	CCONJ
eshs-39706	117	17	spatial	spatial	ADJ
eshs-39706	117	18	factors	factor	NOUN
eshs-39706	117	19	,	,	PUNCT
eshs-39706	117	20	such	such	ADJ
eshs-39706	117	21	as	as	ADP
eshs-39706	117	22	time	time	NOUN
eshs-39706	117	23	indicators	indicator	NOUN
eshs-39706	117	24	(	(	PUNCT
eshs-39706	117	25	“	"	PUNCT
eshs-39706	117	26	founded	found	VERB
eshs-39706	117	27	in	in	ADP
eshs-39706	117	28	1994	1994	NUM
eshs-39706	117	29	”	"	PUNCT
eshs-39706	117	30	and	and	CCONJ
eshs-39706	117	31	“	"	PUNCT
eshs-39706	117	32	10	10	NUM
eshs-39706	117	33	years	year	NOUN
eshs-39706	117	34	of	of	ADP
eshs-39706	117	35	scientific	scientific	ADJ
eshs-39706	117	36	research	research	NOUN
eshs-39706	117	37	”	"	PUNCT
eshs-39706	117	38	)	)	PUNCT
eshs-39706	117	39	to	to	PART
eshs-39706	117	40	objectively	objectively	ADV
eshs-39706	117	41	confirm	confirm	VERB
eshs-39706	117	42	the	the	DET
eshs-39706	117	43	historical	historical	ADJ
eshs-39706	117	44	value	value	NOUN
eshs-39706	117	45	of	of	ADP
eshs-39706	117	46	the	the	DET
eshs-39706	117	47	brand	brand	NOUN
eshs-39706	117	48	and	and	CCONJ
eshs-39706	117	49	the	the	DET
eshs-39706	117	50	history	history	NOUN
eshs-39706	117	51	of	of	ADP
eshs-39706	117	52	craftsmanship	craftsmanship	NOUN
eshs-39706	117	53	heritage	heritage	NOUN
eshs-39706	117	54	.	.	PUNCT
eshs-39706	118	1	the	the	DET
eshs-39706	118	2	advertising	advertising	NOUN
eshs-39706	118	3	slogan	slogan	NOUN
eshs-39706	118	4	of	of	ADP
eshs-39706	118	5	“	"	PUNCT
eshs-39706	118	6	show	show	NOUN
eshs-39706	118	7	for	for	ADP
eshs-39706	118	8	the	the	DET
eshs-39706	118	9	professionalism	professionalism	NOUN
eshs-39706	118	10	and	and	CCONJ
eshs-39706	118	11	live	live	VERB
eshs-39706	118	12	for	for	ADP
eshs-39706	118	13	the	the	DET
eshs-39706	118	14	backstage	backstage	NOUN
eshs-39706	118	15	”	"	PUNCT
eshs-39706	118	16	applies	apply	VERB
eshs-39706	118	17	the	the	DET
eshs-39706	118	18	influence	influence	NOUN
eshs-39706	118	19	of	of	ADP
eshs-39706	118	20	spatial	spatial	ADJ
eshs-39706	118	21	distance	distance	NOUN
eshs-39706	118	22	on	on	ADP
eshs-39706	118	23	communication	communication	NOUN
eshs-39706	118	24	,	,	PUNCT
eshs-39706	118	25	breaks	break	VERB
eshs-39706	118	26	through	through	ADP
eshs-39706	118	27	the	the	DET
eshs-39706	118	28	limitation	limitation	NOUN
eshs-39706	118	29	of	of	ADP
eshs-39706	118	30	space	space	NOUN
eshs-39706	118	31	with	with	ADP
eshs-39706	118	32	exaggeration	exaggeration	NOUN
eshs-39706	118	33	,	,	PUNCT
eshs-39706	118	34	creates	create	VERB
eshs-39706	118	35	the	the	DET
eshs-39706	118	36	image	image	NOUN
eshs-39706	118	37	that	that	SCONJ
eshs-39706	118	38	the	the	DET
eshs-39706	118	39	effect	effect	NOUN
eshs-39706	118	40	of	of	ADP
eshs-39706	118	41	foundation	foundation	NOUN
eshs-39706	118	42	is	be	AUX
eshs-39706	118	43	enough	enough	ADJ
eshs-39706	118	44	to	to	PART
eshs-39706	118	45	go	go	VERB
eshs-39706	118	46	on	on	ADP
eshs-39706	118	47	the	the	DET
eshs-39706	118	48	professional	professional	ADJ
eshs-39706	118	49	show	show	NOUN
eshs-39706	118	50	.	.	PUNCT
eshs-39706	119	1	the	the	DET
eshs-39706	119	2	brand	brand	NOUN
eshs-39706	119	3	’s	’s	PART
eshs-39706	119	4	cultural	cultural	ADJ
eshs-39706	119	5	confidence	confidence	NOUN
eshs-39706	119	6	and	and	CCONJ
eshs-39706	119	7	confidence	confidence	NOUN
eshs-39706	119	8	in	in	ADP
eshs-39706	119	9	the	the	DET
eshs-39706	119	10	product	product	NOUN
eshs-39706	119	11	are	be	AUX
eshs-39706	119	12	shown	show	VERB
eshs-39706	119	13	to	to	ADP
eshs-39706	119	14	the	the	DET
eshs-39706	119	15	recipients	recipient	NOUN
eshs-39706	119	16	of	of	ADP
eshs-39706	119	17	the	the	DET
eshs-39706	119	18	discourse	discourse	NOUN
eshs-39706	119	19	,	,	PUNCT
eshs-39706	119	20	thus	thus	ADV
eshs-39706	119	21	arousing	arouse	VERB
eshs-39706	119	22	consumers	consumer	NOUN
eshs-39706	119	23	’	'	PUNCT
eshs-39706	119	24	expectation	expectation	NOUN
eshs-39706	119	25	of	of	ADP
eshs-39706	119	26	the	the	DET
eshs-39706	119	27	product	product	NOUN
eshs-39706	119	28	and	and	CCONJ
eshs-39706	119	29	desire	desire	NOUN
eshs-39706	119	30	to	to	PART
eshs-39706	119	31	buy	buy	VERB
eshs-39706	119	32	.	.	PUNCT
eshs-39706	120	1	in	in	ADP
eshs-39706	120	2	the	the	DET
eshs-39706	120	3	social	social	ADJ
eshs-39706	120	4	world	world	NOUN
eshs-39706	120	5	,	,	PUNCT
eshs-39706	120	6	there	there	PRON
eshs-39706	120	7	are	be	VERB
eshs-39706	120	8	many	many	ADJ
eshs-39706	120	9	social	social	ADJ
eshs-39706	120	10	factors	factor	NOUN
eshs-39706	120	11	that	that	PRON
eshs-39706	120	12	require	require	VERB
eshs-39706	120	13	language	language	NOUN
eshs-39706	120	14	to	to	PART
eshs-39706	120	15	comply	comply	VERB
eshs-39706	120	16	,	,	PUNCT
eshs-39706	120	17	and	and	CCONJ
eshs-39706	120	18	the	the	DET
eshs-39706	120	19	process	process	NOUN
eshs-39706	120	20	of	of	ADP
eshs-39706	120	21	compliance	compliance	NOUN
eshs-39706	120	22	is	be	AUX
eshs-39706	120	23	more	more	ADV
eshs-39706	120	24	dynamic	dynamic	ADJ
eshs-39706	120	25	and	and	CCONJ
eshs-39706	120	26	complex	complex	ADJ
eshs-39706	120	27	.	.	PUNCT
eshs-39706	121	1	the	the	DET
eshs-39706	121	2	construction	construction	NOUN
eshs-39706	121	3	of	of	ADP
eshs-39706	121	4	friend	friend	NOUN
eshs-39706	121	5	identity	identity	NOUN
eshs-39706	121	6	imposes	impose	VERB
eshs-39706	121	7	certain	certain	ADJ
eshs-39706	121	8	constraints	constraint	NOUN
eshs-39706	121	9	on	on	ADP
eshs-39706	121	10	verbal	verbal	ADJ
eshs-39706	121	11	behavior	behavior	NOUN
eshs-39706	121	12	,	,	PUNCT
eshs-39706	121	13	thus	thus	ADV
eshs-39706	121	14	shortening	shorten	VERB
eshs-39706	121	15	the	the	DET
eshs-39706	121	16	social	social	ADJ
eshs-39706	121	17	distance	distance	NOUN
eshs-39706	121	18	between	between	ADP
eshs-39706	121	19	participants	participant	NOUN
eshs-39706	121	20	(	(	PUNCT
eshs-39706	121	21	li	li	PROPN
eshs-39706	121	22	,	,	PUNCT
eshs-39706	121	23	2022	2022	NUM
eshs-39706	121	24	)	)	PUNCT
eshs-39706	121	25	.	.	PUNCT
eshs-39706	122	1	there	there	PRON
eshs-39706	122	2	is	be	VERB
eshs-39706	122	3	an	an	DET
eshs-39706	122	4	asymmetry	asymmetry	NOUN
eshs-39706	122	5	in	in	ADP
eshs-39706	122	6	information	information	NOUN
eshs-39706	122	7	reception	reception	NOUN
eshs-39706	122	8	between	between	ADP
eshs-39706	122	9	advertisers	advertiser	NOUN
eshs-39706	122	10	and	and	CCONJ
eshs-39706	122	11	consumers	consumer	NOUN
eshs-39706	122	12	,	,	PUNCT
eshs-39706	122	13	thus	thus	ADV
eshs-39706	122	14	requiring	require	VERB
eshs-39706	122	15	certain	certain	ADJ
eshs-39706	122	16	discourse	discourse	NOUN
eshs-39706	122	17	strategies	strategy	NOUN
eshs-39706	122	18	to	to	PART
eshs-39706	122	19	achieve	achieve	VERB
eshs-39706	122	20	a	a	DET
eshs-39706	122	21	balance	balance	NOUN
eshs-39706	122	22	in	in	ADP
eshs-39706	122	23	the	the	DET
eshs-39706	122	24	discursive	discursive	ADJ
eshs-39706	122	25	relationship	relationship	NOUN
eshs-39706	122	26	.	.	PUNCT
eshs-39706	123	1	consumers	consumer	NOUN
eshs-39706	123	2	,	,	PUNCT
eshs-39706	123	3	being	be	AUX
eshs-39706	123	4	exposed	expose	VERB
eshs-39706	123	5	to	to	ADP
eshs-39706	123	6	unknown	unknown	ADJ
eshs-39706	123	7	products	product	NOUN
eshs-39706	123	8	,	,	PUNCT
eshs-39706	123	9	need	need	VERB
eshs-39706	123	10	to	to	PART
eshs-39706	123	11	have	have	VERB
eshs-39706	123	12	knowledge	knowledge	NOUN
eshs-39706	123	13	of	of	ADP
eshs-39706	123	14	their	their	PRON
eshs-39706	123	15	basic	basic	ADJ
eshs-39706	123	16	information	information	NOUN
eshs-39706	123	17	and	and	CCONJ
eshs-39706	123	18	advantages	advantage	NOUN
eshs-39706	123	19	before	before	ADP
eshs-39706	123	20	making	make	VERB
eshs-39706	123	21	a	a	DET
eshs-39706	123	22	purchase	purchase	NOUN
eshs-39706	123	23	choice	choice	NOUN
eshs-39706	123	24	.	.	PUNCT
eshs-39706	124	1	therefore	therefore	ADV
eshs-39706	124	2	,	,	PUNCT
eshs-39706	124	3	the	the	DET
eshs-39706	124	4	advertisement	advertisement	NOUN
eshs-39706	124	5	text	text	NOUN
eshs-39706	124	6	needs	need	VERB
eshs-39706	124	7	to	to	PART
eshs-39706	124	8	explain	explain	VERB
eshs-39706	124	9	the	the	DET
eshs-39706	124	10	advantages	advantage	NOUN
eshs-39706	124	11	and	and	CCONJ
eshs-39706	124	12	ingredients	ingredient	NOUN
eshs-39706	124	13	of	of	ADP
eshs-39706	124	14	the	the	DET
eshs-39706	124	15	product	product	NOUN
eshs-39706	124	16	in	in	ADP
eshs-39706	124	17	detail	detail	NOUN
eshs-39706	124	18	as	as	ADP
eshs-39706	124	19	a	a	DET
eshs-39706	124	20	professional	professional	ADJ
eshs-39706	124	21	salesman	salesman	NOUN
eshs-39706	124	22	and	and	CCONJ
eshs-39706	124	23	technician	technician	NOUN
eshs-39706	124	24	in	in	ADP
eshs-39706	124	25	order	order	NOUN
eshs-39706	124	26	to	to	PART
eshs-39706	124	27	emphasize	emphasize	VERB
eshs-39706	124	28	the	the	DET
eshs-39706	124	29	value	value	NOUN
eshs-39706	124	30	of	of	ADP
eshs-39706	124	31	the	the	DET
eshs-39706	124	32	product	product	NOUN
eshs-39706	124	33	and	and	CCONJ
eshs-39706	124	34	enhance	enhance	VERB
eshs-39706	124	35	the	the	DET
eshs-39706	124	36	consumer	consumer	NOUN
eshs-39706	124	37	’s	’s	PART
eshs-39706	124	38	desire	desire	NOUN
eshs-39706	124	39	to	to	PART
eshs-39706	124	40	buy	buy	VERB
eshs-39706	124	41	.	.	PUNCT
eshs-39706	125	1	there	there	PRON
eshs-39706	125	2	is	be	VERB
eshs-39706	125	3	also	also	ADV
eshs-39706	125	4	a	a	DET
eshs-39706	125	5	certain	certain	ADJ
eshs-39706	125	6	distance	distance	NOUN
eshs-39706	125	7	between	between	ADP
eshs-39706	125	8	advertisers	advertiser	NOUN
eshs-39706	125	9	and	and	CCONJ
eshs-39706	125	10	consumers	consumer	NOUN
eshs-39706	125	11	,	,	PUNCT
eshs-39706	125	12	especially	especially	ADV
eshs-39706	125	13	between	between	ADP
eshs-39706	125	14	ordinary	ordinary	ADJ
eshs-39706	125	15	consumers	consumer	NOUN
eshs-39706	125	16	and	and	CCONJ
eshs-39706	125	17	international	international	ADJ
eshs-39706	125	18	brands	brand	NOUN
eshs-39706	125	19	,	,	PUNCT
eshs-39706	125	20	so	so	SCONJ
eshs-39706	125	21	it	it	PRON
eshs-39706	125	22	is	be	AUX
eshs-39706	125	23	necessary	necessary	ADJ
eshs-39706	125	24	to	to	PART
eshs-39706	125	25	adopt	adopt	VERB
eshs-39706	125	26	a	a	DET
eshs-39706	125	27	certain	certain	ADJ
eshs-39706	125	28	discourse	discourse	NOUN
eshs-39706	125	29	strategy	strategy	NOUN
eshs-39706	125	30	to	to	PART
eshs-39706	125	31	narrow	narrow	VERB
eshs-39706	125	32	the	the	DET
eshs-39706	125	33	psychological	psychological	ADJ
eshs-39706	125	34	distance	distance	NOUN
eshs-39706	125	35	between	between	ADP
eshs-39706	125	36	the	the	DET
eshs-39706	125	37	two	two	NUM
eshs-39706	125	38	sides	side	NOUN
eshs-39706	125	39	.	.	PUNCT
eshs-39706	126	1	the	the	DET
eshs-39706	126	2	text	text	NOUN
eshs-39706	126	3	uses	use	VERB
eshs-39706	126	4	the	the	DET
eshs-39706	126	5	question	question	NOUN
eshs-39706	126	6	“	"	PUNCT
eshs-39706	126	7	still	still	ADV
eshs-39706	126	8	looking	look	VERB
eshs-39706	126	9	for	for	ADP
eshs-39706	126	10	…	…	PUNCT
eshs-39706	126	11	?	?	PUNCT
eshs-39706	126	12	”	"	PUNCT
eshs-39706	126	13	to	to	PART
eshs-39706	126	14	shorten	shorten	VERB
eshs-39706	126	15	the	the	DET
eshs-39706	126	16	social	social	ADJ
eshs-39706	126	17	distance	distance	NOUN
eshs-39706	126	18	between	between	ADP
eshs-39706	126	19	the	the	DET
eshs-39706	126	20	two	two	NUM
eshs-39706	126	21	parties	party	NOUN
eshs-39706	126	22	and	and	CCONJ
eshs-39706	126	23	create	create	VERB
eshs-39706	126	24	an	an	DET
eshs-39706	126	25	intimate	intimate	ADJ
eshs-39706	126	26	social	social	ADJ
eshs-39706	126	27	environment	environment	NOUN
eshs-39706	126	28	.	.	PUNCT
eshs-39706	127	1	from	from	ADP
eshs-39706	127	2	the	the	DET
eshs-39706	127	3	perspective	perspective	NOUN
eshs-39706	127	4	of	of	ADP
eshs-39706	127	5	a	a	DET
eshs-39706	127	6	friend	friend	NOUN
eshs-39706	127	7	’s	’s	PART
eshs-39706	127	8	identity	identity	NOUN
eshs-39706	127	9	,	,	PUNCT
eshs-39706	127	10	the	the	DET
eshs-39706	127	11	advertiser	advertiser	NOUN
eshs-39706	127	12	makes	make	VERB
eshs-39706	127	13	a	a	DET
eshs-39706	127	14	recommendation	recommendation	NOUN
eshs-39706	127	15	based	base	VERB
eshs-39706	127	16	on	on	ADP
eshs-39706	127	17	an	an	DET
eshs-39706	127	18	image	image	NOUN
eshs-39706	127	19	of	of	ADP
eshs-39706	127	20	understanding	understand	VERB
eshs-39706	127	21	the	the	DET
eshs-39706	127	22	consumer	consumer	NOUN
eshs-39706	127	23	’s	’s	PART
eshs-39706	127	24	needs	need	NOUN
eshs-39706	127	25	,	,	PUNCT
eshs-39706	127	26	thus	thus	ADV
eshs-39706	127	27	generating	generate	VERB
eshs-39706	127	28	an	an	DET
eshs-39706	127	29	effective	effective	ADJ
eshs-39706	127	30	sales	sale	NOUN
eshs-39706	127	31	pitch	pitch	NOUN
eshs-39706	127	32	.	.	PUNCT
eshs-39706	128	1	the	the	DET
eshs-39706	128	2	psychological	psychological	ADJ
eshs-39706	128	3	world	world	NOUN
eshs-39706	128	4	usually	usually	ADV
eshs-39706	128	5	involves	involve	VERB
eshs-39706	128	6	the	the	DET
eshs-39706	128	7	communicator	communicator	NOUN
eshs-39706	128	8	’s	’s	PART
eshs-39706	128	9	mental	mental	ADJ
eshs-39706	128	10	state	state	NOUN
eshs-39706	128	11	,	,	PUNCT
eshs-39706	128	12	including	include	VERB
eshs-39706	128	13	emotions	emotion	NOUN
eshs-39706	128	14	,	,	PUNCT
eshs-39706	128	15	desires	desire	NOUN
eshs-39706	128	16	and	and	CCONJ
eshs-39706	128	17	motives	motive	NOUN
eshs-39706	128	18	.	.	PUNCT
eshs-39706	129	1	in	in	ADP
eshs-39706	129	2	advertisement	advertisement	NOUN
eshs-39706	129	3	discourse	discourse	NOUN
eshs-39706	129	4	,	,	PUNCT
eshs-39706	129	5	the	the	DET
eshs-39706	129	6	adaptation	adaptation	NOUN
eshs-39706	129	7	of	of	ADP
eshs-39706	129	8	discursive	discursive	ADJ
eshs-39706	129	9	identity	identity	NOUN
eshs-39706	129	10	to	to	ADP
eshs-39706	129	11	the	the	DET
eshs-39706	129	12	psychological	psychological	ADJ
eshs-39706	129	13	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	129	14	education	education	NOUN
eshs-39706	129	15	,	,	PUNCT
eshs-39706	129	16	society	society	NOUN
eshs-39706	129	17	and	and	CCONJ
eshs-39706	129	18	human	human	ADJ
eshs-39706	129	19	studies	study	NOUN
eshs-39706	129	20	vol	vol	NOUN
eshs-39706	129	21	.	.	PROPN
eshs-39706	129	22	5	5	NUM
eshs-39706	129	23	,	,	PUNCT
eshs-39706	129	24	no	no	INTJ
eshs-39706	129	25	.	.	NOUN
eshs-39706	129	26	2	2	NUM
eshs-39706	129	27	,	,	PUNCT
eshs-39706	129	28	2024	2024	NUM
eshs-39706	129	29	55	55	NUM
eshs-39706	129	30	published	publish	VERB
eshs-39706	129	31	by	by	ADP
eshs-39706	129	32	scholink	scholink	PROPN
eshs-39706	129	33	inc	inc	PROPN
eshs-39706	129	34	.	.	PROPN
eshs-39706	129	35	world	world	PROPN
eshs-39706	129	36	mainly	mainly	ADV
eshs-39706	129	37	focuses	focus	VERB
eshs-39706	129	38	on	on	ADP
eshs-39706	129	39	emotional	emotional	ADJ
eshs-39706	129	40	and	and	CCONJ
eshs-39706	129	41	face	face	NOUN
eshs-39706	129	42	pandering	pander	VERB
eshs-39706	129	43	,	,	PUNCT
eshs-39706	129	44	and	and	CCONJ
eshs-39706	129	45	the	the	DET
eshs-39706	129	46	influence	influence	NOUN
eshs-39706	129	47	of	of	ADP
eshs-39706	129	48	the	the	DET
eshs-39706	129	49	listener	listener	NOUN
eshs-39706	129	50	’s	’s	PART
eshs-39706	129	51	psychological	psychological	ADJ
eshs-39706	129	52	state	state	NOUN
eshs-39706	129	53	on	on	ADP
eshs-39706	129	54	discourse	discourse	NOUN
eshs-39706	129	55	comprehension	comprehension	NOUN
eshs-39706	129	56	is	be	AUX
eshs-39706	129	57	particularly	particularly	ADV
eshs-39706	129	58	obvious	obvious	ADJ
eshs-39706	129	59	.	.	PUNCT
eshs-39706	130	1	example	example	NOUN
eshs-39706	130	2	7	7	NUM
eshs-39706	130	3	emphasizes	emphasize	VERB
eshs-39706	130	4	that	that	SCONJ
eshs-39706	130	5	the	the	DET
eshs-39706	130	6	product	product	NOUN
eshs-39706	130	7	is	be	AUX
eshs-39706	130	8	used	use	VERB
eshs-39706	130	9	in	in	ADP
eshs-39706	130	10	the	the	DET
eshs-39706	130	11	“	"	PUNCT
eshs-39706	130	12	top	top	ADJ
eshs-39706	130	13	show	show	NOUN
eshs-39706	130	14	”	"	PUNCT
eshs-39706	130	15	held	hold	VERB
eshs-39706	130	16	in	in	ADP
eshs-39706	130	17	the	the	DET
eshs-39706	130	18	big	big	ADJ
eshs-39706	130	19	cities	city	NOUN
eshs-39706	130	20	of	of	ADP
eshs-39706	130	21	each	each	DET
eshs-39706	130	22	country	country	NOUN
eshs-39706	130	23	,	,	PUNCT
eshs-39706	130	24	and	and	CCONJ
eshs-39706	130	25	the	the	DET
eshs-39706	130	26	identity	identity	NOUN
eshs-39706	130	27	of	of	ADP
eshs-39706	130	28	the	the	DET
eshs-39706	130	29	product	product	NOUN
eshs-39706	130	30	designer	designer	NOUN
eshs-39706	130	31	is	be	AUX
eshs-39706	130	32	the	the	DET
eshs-39706	130	33	“	"	PUNCT
eshs-39706	130	34	makeup	makeup	NOUN
eshs-39706	130	35	master	master	NOUN
eshs-39706	130	36	”	"	PUNCT
eshs-39706	130	37	,	,	PUNCT
eshs-39706	130	38	which	which	PRON
eshs-39706	130	39	not	not	PART
eshs-39706	130	40	only	only	ADV
eshs-39706	130	41	highlights	highlight	VERB
eshs-39706	130	42	the	the	DET
eshs-39706	130	43	professionalism	professionalism	NOUN
eshs-39706	130	44	of	of	ADP
eshs-39706	130	45	the	the	DET
eshs-39706	130	46	product	product	NOUN
eshs-39706	130	47	itself	itself	PRON
eshs-39706	130	48	,	,	PUNCT
eshs-39706	130	49	but	but	CCONJ
eshs-39706	130	50	also	also	ADV
eshs-39706	130	51	creates	create	VERB
eshs-39706	130	52	an	an	DET
eshs-39706	130	53	impression	impression	NOUN
eshs-39706	130	54	of	of	ADP
eshs-39706	130	55	“	"	PUNCT
eshs-39706	130	56	high	high	ADJ
eshs-39706	130	57	-	-	PUNCT
eshs-39706	130	58	end	end	NOUN
eshs-39706	130	59	people	people	NOUN
eshs-39706	130	60	use	use	VERB
eshs-39706	130	61	high	high	ADJ
eshs-39706	130	62	-	-	PUNCT
eshs-39706	130	63	end	end	NOUN
eshs-39706	130	64	products	product	NOUN
eshs-39706	130	65	”	"	PUNCT
eshs-39706	130	66	.	.	PUNCT
eshs-39706	131	1	5	5	X
eshs-39706	131	2	.	.	X
eshs-39706	131	3	conclusion	conclusion	NOUN
eshs-39706	131	4	combining	combine	VERB
eshs-39706	131	5	the	the	DET
eshs-39706	131	6	theory	theory	NOUN
eshs-39706	131	7	of	of	ADP
eshs-39706	131	8	discursive	discursive	ADJ
eshs-39706	131	9	identity	identity	NOUN
eshs-39706	131	10	and	and	CCONJ
eshs-39706	131	11	linguistic	linguistic	ADJ
eshs-39706	131	12	adaptation	adaptation	NOUN
eshs-39706	131	13	,	,	PUNCT
eshs-39706	131	14	this	this	DET
eshs-39706	131	15	paper	paper	NOUN
eshs-39706	131	16	finds	find	VERB
eshs-39706	131	17	through	through	ADP
eshs-39706	131	18	qualitative	qualitative	ADJ
eshs-39706	131	19	analysis	analysis	NOUN
eshs-39706	131	20	that	that	SCONJ
eshs-39706	131	21	there	there	PRON
eshs-39706	131	22	are	be	VERB
eshs-39706	131	23	similarities	similarity	NOUN
eshs-39706	131	24	and	and	CCONJ
eshs-39706	131	25	differences	difference	NOUN
eshs-39706	131	26	in	in	ADP
eshs-39706	131	27	the	the	DET
eshs-39706	131	28	discourse	discourse	NOUN
eshs-39706	131	29	identity	identity	NOUN
eshs-39706	131	30	construction	construction	NOUN
eshs-39706	131	31	of	of	ADP
eshs-39706	131	32	foundation	foundation	NOUN
eshs-39706	131	33	advertisements	advertisement	NOUN
eshs-39706	131	34	of	of	ADP
eshs-39706	131	35	international	international	ADJ
eshs-39706	131	36	big	big	ADJ
eshs-39706	131	37	brands	brand	NOUN
eshs-39706	131	38	and	and	CCONJ
eshs-39706	131	39	national	national	ADJ
eshs-39706	131	40	brands	brand	NOUN
eshs-39706	131	41	.	.	PUNCT
eshs-39706	132	1	the	the	DET
eshs-39706	132	2	two	two	NUM
eshs-39706	132	3	types	type	NOUN
eshs-39706	132	4	of	of	ADP
eshs-39706	132	5	brand	brand	NOUN
eshs-39706	132	6	advertisements	advertisement	NOUN
eshs-39706	132	7	dynamically	dynamically	ADV
eshs-39706	132	8	construct	construct	VERB
eshs-39706	132	9	the	the	DET
eshs-39706	132	10	same	same	ADJ
eshs-39706	132	11	explicit	explicit	ADJ
eshs-39706	132	12	salesman	salesman	NOUN
eshs-39706	132	13	identity	identity	NOUN
eshs-39706	132	14	and	and	CCONJ
eshs-39706	132	15	implicit	implicit	ADJ
eshs-39706	132	16	scientific	scientific	ADJ
eshs-39706	132	17	and	and	CCONJ
eshs-39706	132	18	technological	technological	ADJ
eshs-39706	132	19	expert	expert	NOUN
eshs-39706	132	20	identity	identity	NOUN
eshs-39706	132	21	with	with	ADP
eshs-39706	132	22	the	the	DET
eshs-39706	132	23	help	help	NOUN
eshs-39706	132	24	of	of	ADP
eshs-39706	132	25	textual	textual	ADJ
eshs-39706	132	26	features	feature	NOUN
eshs-39706	132	27	.	.	PUNCT
eshs-39706	133	1	but	but	CCONJ
eshs-39706	133	2	the	the	DET
eshs-39706	133	3	international	international	ADJ
eshs-39706	133	4	brands	brand	NOUN
eshs-39706	133	5	also	also	ADV
eshs-39706	133	6	construct	construct	VERB
eshs-39706	133	7	implicit	implicit	ADJ
eshs-39706	133	8	friend	friend	NOUN
eshs-39706	133	9	identity	identity	NOUN
eshs-39706	133	10	and	and	CCONJ
eshs-39706	133	11	fashion	fashion	NOUN
eshs-39706	133	12	culture	culture	NOUN
eshs-39706	133	13	expert	expert	NOUN
eshs-39706	133	14	identity	identity	NOUN
eshs-39706	133	15	,	,	PUNCT
eshs-39706	133	16	while	while	SCONJ
eshs-39706	133	17	the	the	DET
eshs-39706	133	18	national	national	ADJ
eshs-39706	133	19	brands	brand	NOUN
eshs-39706	133	20	construct	construct	VERB
eshs-39706	133	21	oriental	oriental	ADJ
eshs-39706	133	22	culture	culture	NOUN
eshs-39706	133	23	expert	expert	NOUN
eshs-39706	133	24	identity	identity	NOUN
eshs-39706	133	25	and	and	CCONJ
eshs-39706	133	26	constantly	constantly	ADV
eshs-39706	133	27	innovating	innovate	VERB
eshs-39706	133	28	researcher	researcher	NOUN
eshs-39706	133	29	identity	identity	NOUN
eshs-39706	133	30	.	.	PUNCT
eshs-39706	134	1	the	the	DET
eshs-39706	134	2	salesman	salesman	ADJ
eshs-39706	134	3	identity	identity	NOUN
eshs-39706	134	4	tries	try	VERB
eshs-39706	134	5	to	to	PART
eshs-39706	134	6	provide	provide	VERB
eshs-39706	134	7	information	information	NOUN
eshs-39706	134	8	about	about	ADP
eshs-39706	134	9	the	the	DET
eshs-39706	134	10	value	value	NOUN
eshs-39706	134	11	of	of	ADP
eshs-39706	134	12	goods	good	NOUN
eshs-39706	134	13	,	,	PUNCT
eshs-39706	134	14	thus	thus	ADV
eshs-39706	134	15	conforming	conform	VERB
eshs-39706	134	16	to	to	ADP
eshs-39706	134	17	the	the	DET
eshs-39706	134	18	physical	physical	ADJ
eshs-39706	134	19	world	world	NOUN
eshs-39706	134	20	;	;	PUNCT
eshs-39706	134	21	the	the	DET
eshs-39706	134	22	friend	friend	NOUN
eshs-39706	134	23	identity	identity	NOUN
eshs-39706	134	24	’s	’s	PART
eshs-39706	134	25	conformity	conformity	NOUN
eshs-39706	134	26	to	to	ADP
eshs-39706	134	27	the	the	DET
eshs-39706	134	28	social	social	ADJ
eshs-39706	134	29	world	world	NOUN
eshs-39706	134	30	is	be	AUX
eshs-39706	134	31	reflected	reflect	VERB
eshs-39706	134	32	in	in	ADP
eshs-39706	134	33	the	the	DET
eshs-39706	134	34	discursive	discursive	ADJ
eshs-39706	134	35	balance	balance	NOUN
eshs-39706	134	36	between	between	ADP
eshs-39706	134	37	the	the	DET
eshs-39706	134	38	speaker	speaker	NOUN
eshs-39706	134	39	and	and	CCONJ
eshs-39706	134	40	the	the	DET
eshs-39706	134	41	listener	listener	NOUN
eshs-39706	134	42	,	,	PUNCT
eshs-39706	134	43	providing	provide	VERB
eshs-39706	134	44	consumers	consumer	NOUN
eshs-39706	134	45	with	with	ADP
eshs-39706	134	46	pertinent	pertinent	ADJ
eshs-39706	134	47	advice	advice	NOUN
eshs-39706	134	48	;	;	PUNCT
eshs-39706	134	49	and	and	CCONJ
eshs-39706	134	50	the	the	DET
eshs-39706	134	51	expert	expert	NOUN
eshs-39706	134	52	identity	identity	NOUN
eshs-39706	134	53	dynamically	dynamically	ADV
eshs-39706	134	54	conforms	conform	VERB
eshs-39706	134	55	to	to	ADP
eshs-39706	134	56	the	the	DET
eshs-39706	134	57	psychological	psychological	ADJ
eshs-39706	134	58	world	world	NOUN
eshs-39706	134	59	in	in	ADP
eshs-39706	134	60	the	the	DET
eshs-39706	134	61	communicative	communicative	ADJ
eshs-39706	134	62	context	context	NOUN
eshs-39706	134	63	,	,	PUNCT
eshs-39706	134	64	catering	cater	VERB
eshs-39706	134	65	to	to	ADP
eshs-39706	134	66	the	the	DET
eshs-39706	134	67	psychological	psychological	ADJ
eshs-39706	134	68	needs	need	NOUN
eshs-39706	134	69	of	of	ADP
eshs-39706	134	70	consumers	consumer	NOUN
eshs-39706	134	71	(	(	PUNCT
eshs-39706	134	72	status	status	NOUN
eshs-39706	134	73	identity	identity	NOUN
eshs-39706	134	74	,	,	PUNCT
eshs-39706	134	75	cultural	cultural	ADJ
eshs-39706	134	76	identity	identity	NOUN
eshs-39706	134	77	,	,	PUNCT
eshs-39706	134	78	or	or	CCONJ
eshs-39706	134	79	the	the	DET
eshs-39706	134	80	pursuit	pursuit	NOUN
eshs-39706	134	81	of	of	ADP
eshs-39706	134	82	better	well	ADJ
eshs-39706	134	83	results	result	NOUN
eshs-39706	134	84	)	)	PUNCT
eshs-39706	134	85	.	.	PUNCT
eshs-39706	135	1	references	reference	NOUN
eshs-39706	135	2	chen	chen	PROPN
eshs-39706	135	3	,	,	PUNCT
eshs-39706	135	4	x.	x.	PROPN
eshs-39706	135	5	r.	r.	PROPN
eshs-39706	135	6	(	(	PUNCT
eshs-39706	135	7	2013	2013	NUM
eshs-39706	135	8	)	)	PUNCT
eshs-39706	135	9	.	.	PUNCT
eshs-39706	136	1	pragmatic	pragmatic	ADJ
eshs-39706	136	2	identity	identity	NOUN
eshs-39706	136	3	:	:	PUNCT
eshs-39706	136	4	dynamic	dynamic	ADJ
eshs-39706	136	5	choice	choice	NOUN
eshs-39706	136	6	and	and	CCONJ
eshs-39706	136	7	discursive	discursive	ADJ
eshs-39706	136	8	construction	construction	NOUN
eshs-39706	136	9	.	.	PUNCT
eshs-39706	137	1	foreign	foreign	ADJ
eshs-39706	137	2	languages	language	NOUN
eshs-39706	137	3	research	research	NOUN
eshs-39706	137	4	,	,	PUNCT
eshs-39706	137	5	(	(	PUNCT
eshs-39706	137	6	04	04	NUM
eshs-39706	137	7	)	)	PUNCT
eshs-39706	137	8	,	,	PUNCT
eshs-39706	137	9	27	27	NUM
eshs-39706	137	10	-	-	SYM
eshs-39706	137	11	32	32	NUM
eshs-39706	137	12	,	,	PUNCT
eshs-39706	137	13	112	112	NUM
eshs-39706	137	14	.	.	PUNCT
eshs-39706	138	1	chen	chen	PROPN
eshs-39706	138	2	,	,	PUNCT
eshs-39706	138	3	x.	x.	PROPN
eshs-39706	138	4	r.	r.	PROPN
eshs-39706	138	5	(	(	PUNCT
eshs-39706	138	6	2018	2018	NUM
eshs-39706	138	7	)	)	PUNCT
eshs-39706	138	8	.	.	PUNCT
eshs-39706	139	1	pragmatic	pragmatic	ADJ
eshs-39706	139	2	identity	identity	NOUN
eshs-39706	139	3	:	:	PUNCT
eshs-39706	139	4	how	how	SCONJ
eshs-39706	139	5	to	to	PART
eshs-39706	139	6	do	do	VERB
eshs-39706	139	7	things	thing	NOUN
eshs-39706	139	8	with	with	ADP
eshs-39706	139	9	worlds	world	NOUN
eshs-39706	139	10	of	of	ADP
eshs-39706	139	11	identity	identity	NOUN
eshs-39706	139	12	.	.	PUNCT
eshs-39706	140	1	beijing	beijing	PROPN
eshs-39706	140	2	normal	normal	ADJ
eshs-39706	140	3	university	university	NOUN
eshs-39706	140	4	publishing	publishing	NOUN
eshs-39706	140	5	group	group	NOUN
eshs-39706	140	6	,	,	PUNCT
eshs-39706	140	7	beijing	beijing	PROPN
eshs-39706	140	8	.	.	PUNCT
eshs-39706	141	1	du	du	PROPN
eshs-39706	141	2	,	,	PUNCT
eshs-39706	141	3	x.	x.	PROPN
eshs-39706	141	4	l.	l.	PROPN
eshs-39706	141	5	(	(	PUNCT
eshs-39706	141	6	2008	2008	NUM
eshs-39706	141	7	)	)	PUNCT
eshs-39706	141	8	.	.	PUNCT
eshs-39706	142	1	analysis	analysis	NOUN
eshs-39706	142	2	of	of	ADP
eshs-39706	142	3	pragmatic	pragmatic	ADJ
eshs-39706	142	4	presupposition	presupposition	NOUN
eshs-39706	142	5	in	in	ADP
eshs-39706	142	6	cosmetic	cosmetic	ADJ
eshs-39706	142	7	advertising	advertising	NOUN
eshs-39706	142	8	.	.	PUNCT
eshs-39706	143	1	guangxi	guangxi	PROPN
eshs-39706	143	2	normal	normal	ADJ
eshs-39706	143	3	university	university	PROPN
eshs-39706	143	4	,	,	PUNCT
eshs-39706	143	5	ma	ma	PROPN
eshs-39706	143	6	thesis	thesis	PROPN
eshs-39706	143	7	.	.	PUNCT
eshs-39706	144	1	jiang	jiang	PROPN
eshs-39706	144	2	,	,	PUNCT
eshs-39706	144	3	x.	x.	PROPN
eshs-39706	144	4	j.	j.	PROPN
eshs-39706	144	5	(	(	PUNCT
eshs-39706	144	6	2006	2006	NUM
eshs-39706	144	7	)	)	PUNCT
eshs-39706	144	8	.	.	PUNCT
eshs-39706	145	1	discussion	discussion	NOUN
eshs-39706	145	2	on	on	ADP
eshs-39706	145	3	cosmetics	cosmetic	NOUN
eshs-39706	145	4	advertising	advertising	NOUN
eshs-39706	145	5	strategy	strategy	NOUN
eshs-39706	145	6	market	market	NOUN
eshs-39706	145	7	modernization	modernization	NOUN
eshs-39706	145	8	,	,	PUNCT
eshs-39706	145	9	(	(	PUNCT
eshs-39706	145	10	26	26	NUM
eshs-39706	145	11	)	)	PUNCT
eshs-39706	145	12	,	,	PUNCT
eshs-39706	145	13	120	120	NUM
eshs-39706	145	14	-	-	SYM
eshs-39706	145	15	121	121	NUM
eshs-39706	145	16	.	.	PUNCT
eshs-39706	146	1	jiang	jiang	PROPN
eshs-39706	146	2	,	,	PUNCT
eshs-39706	146	3	x.	x.	PROPN
eshs-39706	146	4	j.	j.	PROPN
eshs-39706	146	5	(	(	PUNCT
eshs-39706	146	6	2019	2019	NUM
eshs-39706	146	7	)	)	PUNCT
eshs-39706	146	8	.	.	PUNCT
eshs-39706	147	1	studies	study	NOUN
eshs-39706	147	2	of	of	ADP
eshs-39706	147	3	pragmatic	pragmatic	ADJ
eshs-39706	147	4	identity	identity	NOUN
eshs-39706	147	5	in	in	ADP
eshs-39706	147	6	the	the	DET
eshs-39706	147	7	last	last	ADJ
eshs-39706	147	8	decade	decade	NOUN
eshs-39706	147	9	:	:	PUNCT
eshs-39706	147	10	five	five	NUM
eshs-39706	147	11	theoretical	theoretical	ADJ
eshs-39706	147	12	approaches	approach	NOUN
eshs-39706	147	13	and	and	CCONJ
eshs-39706	147	14	methodologies	methodology	NOUN
eshs-39706	147	15	.	.	PUNCT
eshs-39706	148	1	journal	journal	NOUN
eshs-39706	148	2	of	of	ADP
eshs-39706	148	3	fujian	fujian	PROPN
eshs-39706	148	4	normal	normal	ADJ
eshs-39706	148	5	university	university	NOUN
eshs-39706	148	6	(	(	PUNCT
eshs-39706	148	7	philosophy	philosophy	NOUN
eshs-39706	148	8	and	and	CCONJ
eshs-39706	148	9	social	social	ADJ
eshs-39706	148	10	sciences	sciences	PROPN
eshs-39706	148	11	edition	edition	NOUN
eshs-39706	148	12	)	)	PUNCT
eshs-39706	148	13	,	,	PUNCT
eshs-39706	148	14	(	(	PUNCT
eshs-39706	148	15	01	01	NUM
eshs-39706	148	16	)	)	PUNCT
eshs-39706	148	17	,	,	PUNCT
eshs-39706	148	18	57	57	NUM
eshs-39706	148	19	-	-	SYM
eshs-39706	148	20	63	63	NUM
eshs-39706	148	21	,	,	PUNCT
eshs-39706	148	22	169	169	NUM
eshs-39706	148	23	.	.	PUNCT
eshs-39706	149	1	li	li	PROPN
eshs-39706	149	2	,	,	PUNCT
eshs-39706	149	3	c.	c.	PROPN
eshs-39706	149	4	h.	h.	PROPN
eshs-39706	149	5	(	(	PUNCT
eshs-39706	149	6	2022	2022	NUM
eshs-39706	149	7	)	)	PUNCT
eshs-39706	149	8	.	.	PUNCT
eshs-39706	150	1	discursive	discursive	ADJ
eshs-39706	150	2	identity	identity	NOUN
eshs-39706	150	3	construction	construction	NOUN
eshs-39706	150	4	and	and	CCONJ
eshs-39706	150	5	conformity	conformity	NOUN
eshs-39706	150	6	in	in	ADP
eshs-39706	150	7	alcohol	alcohol	NOUN
eshs-39706	150	8	advertising	advertising	NOUN
eshs-39706	150	9	discourse	discourse	NOUN
eshs-39706	150	10	.	.	PUNCT
eshs-39706	151	1	voice	voice	PROPN
eshs-39706	151	2	&	&	CCONJ
eshs-39706	151	3	screen	screen	PROPN
eshs-39706	151	4	world	world	NOUN
eshs-39706	151	5	,	,	PUNCT
eshs-39706	151	6	(	(	PUNCT
eshs-39706	151	7	19	19	NUM
eshs-39706	151	8	)	)	PUNCT
eshs-39706	151	9	,	,	PUNCT
eshs-39706	151	10	90	90	NUM
eshs-39706	151	11	-	-	SYM
eshs-39706	151	12	92	92	NUM
eshs-39706	151	13	.	.	PUNCT
eshs-39706	152	1	li	li	PROPN
eshs-39706	152	2	,	,	PUNCT
eshs-39706	152	3	l.	l.	PROPN
eshs-39706	152	4	c.	c.	PROPN
eshs-39706	152	5	(	(	PUNCT
eshs-39706	152	6	2021	2021	NUM
eshs-39706	152	7	)	)	PUNCT
eshs-39706	152	8	.	.	PUNCT
eshs-39706	153	1	analysis	analysis	NOUN
eshs-39706	153	2	of	of	ADP
eshs-39706	153	3	cosmetic	cosmetic	ADJ
eshs-39706	153	4	advertising	advertising	NOUN
eshs-39706	153	5	slogans	slogan	NOUN
eshs-39706	153	6	based	base	VERB
eshs-39706	153	7	on	on	ADP
eshs-39706	153	8	cooperation	cooperation	NOUN
eshs-39706	153	9	principle	principle	PROPN
eshs-39706	153	10	.	.	PUNCT
eshs-39706	154	1	journal	journal	PROPN
eshs-39706	154	2	of	of	ADP
eshs-39706	154	3	news	news	NOUN
eshs-39706	154	4	research	research	NOUN
eshs-39706	154	5	,	,	PUNCT
eshs-39706	154	6	(	(	PUNCT
eshs-39706	154	7	04	04	NUM
eshs-39706	154	8	)	)	PUNCT
eshs-39706	154	9	,	,	PUNCT
eshs-39706	154	10	243	243	NUM
eshs-39706	154	11	-	-	SYM
eshs-39706	154	12	244	244	NUM
eshs-39706	154	13	.	.	PUNCT
eshs-39706	155	1	www.scholink.org/ojs/index.php/eshs	www.scholink.org/ojs/index.php/eshs	NUM
eshs-39706	155	2	education	education	NOUN
eshs-39706	155	3	,	,	PUNCT
eshs-39706	155	4	society	society	NOUN
eshs-39706	155	5	and	and	CCONJ
eshs-39706	155	6	human	human	ADJ
eshs-39706	155	7	studies	study	NOUN
eshs-39706	155	8	vol	vol	NOUN
eshs-39706	155	9	.	.	PROPN
eshs-39706	155	10	5	5	NUM
eshs-39706	155	11	,	,	PUNCT
eshs-39706	155	12	no	no	INTJ
eshs-39706	155	13	.	.	NOUN
eshs-39706	155	14	2	2	NUM
eshs-39706	155	15	,	,	PUNCT
eshs-39706	155	16	2024	2024	NUM
eshs-39706	155	17	56	56	NUM
eshs-39706	155	18	published	publish	VERB
eshs-39706	155	19	by	by	ADP
eshs-39706	155	20	scholink	scholink	PROPN
eshs-39706	155	21	inc	inc	PROPN
eshs-39706	155	22	.	.	PROPN
eshs-39706	155	23	li	li	PROPN
eshs-39706	155	24	,	,	PUNCT
eshs-39706	155	25	n.	n.	PROPN
eshs-39706	155	26	n.	n.	PROPN
eshs-39706	155	27	(	(	PUNCT
eshs-39706	155	28	2022	2022	NUM
eshs-39706	155	29	)	)	PUNCT
eshs-39706	155	30	.	.	PUNCT
eshs-39706	156	1	a	a	DET
eshs-39706	156	2	study	study	NOUN
eshs-39706	156	3	on	on	ADP
eshs-39706	156	4	the	the	DET
eshs-39706	156	5	chinese	chinese	ADJ
eshs-39706	156	6	cosmetic	cosmetic	ADJ
eshs-39706	156	7	advertisement	advertisement	NOUN
eshs-39706	156	8	in	in	ADP
eshs-39706	156	9	the	the	DET
eshs-39706	156	10	perspective	perspective	NOUN
eshs-39706	156	11	of	of	ADP
eshs-39706	156	12	speech	speech	NOUN
eshs-39706	156	13	act	act	PROPN
eshs-39706	156	14	.	.	PUNCT
eshs-39706	157	1	shaanxi	shaanxi	PROPN
eshs-39706	157	2	university	university	PROPN
eshs-39706	157	3	of	of	ADP
eshs-39706	157	4	technology	technology	PROPN
eshs-39706	157	5	,	,	PUNCT
eshs-39706	157	6	ma	ma	PROPN
eshs-39706	157	7	thesis	thesis	PROPN
eshs-39706	157	8	.	.	PUNCT
eshs-39706	158	1	tracy	tracy	PROPN
eshs-39706	158	2	,	,	PUNCT
eshs-39706	158	3	k.	k.	PROPN
eshs-39706	158	4	(	(	PUNCT
eshs-39706	158	5	2002	2002	NUM
eshs-39706	158	6	)	)	PUNCT
eshs-39706	158	7	.	.	PUNCT
eshs-39706	159	1	everyday	everyday	ADJ
eshs-39706	159	2	talk	talk	NOUN
eshs-39706	159	3	:	:	PUNCT
eshs-39706	159	4	building	build	VERB
eshs-39706	159	5	and	and	CCONJ
eshs-39706	159	6	reflecting	reflect	VERB
eshs-39706	159	7	identities	identity	NOUN
eshs-39706	159	8	.	.	PUNCT
eshs-39706	160	1	new	new	PROPN
eshs-39706	160	2	york	york	PROPN
eshs-39706	160	3	:	:	PUNCT
eshs-39706	160	4	the	the	DET
eshs-39706	160	5	guilford	guilford	PROPN
eshs-39706	160	6	press	press	PROPN
eshs-39706	160	7	.	.	PUNCT
eshs-39706	161	1	verschueren	verschueren	PROPN
eshs-39706	161	2	,	,	PUNCT
eshs-39706	161	3	j.	j.	PROPN
eshs-39706	161	4	,	,	PUNCT
eshs-39706	161	5	&	&	CCONJ
eshs-39706	161	6	he	he	PRON
eshs-39706	161	7	,	,	PUNCT
eshs-39706	161	8	z.	z.	PROPN
eshs-39706	161	9	r.	r.	PROPN
eshs-39706	161	10	(	(	PUNCT
eshs-39706	161	11	1999	1999	NUM
eshs-39706	161	12	)	)	PUNCT
eshs-39706	161	13	.	.	PUNCT
eshs-39706	162	1	understanding	understand	VERB
eshs-39706	162	2	pragmatics	pragmatic	NOUN
eshs-39706	162	3	.	.	PUNCT
eshs-39706	163	1	foreign	foreign	ADJ
eshs-39706	163	2	language	language	NOUN
eshs-39706	163	3	teaching	teaching	NOUN
eshs-39706	163	4	and	and	CCONJ
eshs-39706	163	5	research	research	NOUN
eshs-39706	163	6	press	press	NOUN
eshs-39706	163	7	,	,	PUNCT
eshs-39706	163	8	beijing	beijing	PROPN
eshs-39706	163	9	.	.	PUNCT
eshs-39706	164	1	zhou	zhou	PROPN
eshs-39706	164	2	,	,	PUNCT
eshs-39706	164	3	l.	l.	PROPN
eshs-39706	164	4	(	(	PUNCT
eshs-39706	164	5	2012	2012	NUM
eshs-39706	164	6	)	)	PUNCT
eshs-39706	164	7	.	.	PUNCT
eshs-39706	165	1	a	a	DET
eshs-39706	165	2	study	study	NOUN
eshs-39706	165	3	on	on	ADP
eshs-39706	165	4	cosmetic	cosmetic	ADJ
eshs-39706	165	5	advertising	advertising	NOUN
eshs-39706	165	6	language	language	NOUN
eshs-39706	165	7	characteristics	characteristic	NOUN
eshs-39706	165	8	.	.	PUNCT
eshs-39706	166	1	anhui	anhui	PROPN
eshs-39706	166	2	university	university	PROPN
eshs-39706	166	3	,	,	PUNCT
eshs-39706	166	4	ma	ma	PROPN
eshs-39706	166	5	thesis	thesis	NOUN
eshs-39706	166	6	.	.	PUNCT