id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-122	Çiçek, Mesut; Eren-Erdoğmuş, İrem; Daştan, İkram	What Makes Consumers Recall Banner Ads in Mobile Applications	2017	7	.pdf	application/pdf	4165	243	51	The orientation of applications may affect the effectiveness of mobile banner ads since the holding position of the mobile phones and the dimensions of the banners are different for landscape and portrait orientations. In addition, mobile banner ads are recalled more when the ads are located at the top (H5: Supported) of the screen and in landscape applications (H6: Supported).	cache/emaj-122.pdf	txt/emaj-122.txt