id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-124	Onurlubaş, Ebru	A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province	2017	11	.pdf	application/pdf	6293	323	54	In order to determine the consumer perception about guerrilla marketing methods, a survey was applied to 384 people living in İzmir. Women find guerrilla marketing method more extraordinary than men and think that communication is better in this marketing technique.	cache/emaj-124.pdf	txt/emaj-124.txt