id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-173	Ceyhan, Ayben	The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention	2019	14	.pdf	application/pdf	10820	500	50	However, they have limited information on consumer perception regarding their marketing applications on brand pages in social media networks and to what extent this perception affects users' brand loyalty and purchase intention. The results of the study carried out on 404 consumers following the Facebook pages of brands demonstrated that the co-creation value, social value, usage intensity, and perceived brand strength affected customer engagement with brand pages.	cache/emaj-173.pdf	txt/emaj-173.txt