id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-185	Wu, Yi-Chia; Minor, Michael S.	The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees	2020	11	.pdf	application/pdf	7623	491	57	It is reasonable to expect that the Apple scale would generate similar constructs in the statement, “Apple is a religion,” if Apple devotees evaluated Apple and Catholicism in a similar way. Perhaps Apple is parallel to the way religion reaches its believers and Apple devotees find this alternative to be close enough to fulfil the need to belong, but this study indicates that it does not necessarily have the impact on their minds in the same way a religion does. VI.	cache/emaj-185.pdf	txt/emaj-185.txt