id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-192	Campos, Alyce Cardoso; Rezende, Daniel Carvalho de; Prado, José Willer do; Nascimento, Thaísa Barcellos Pinheiro do; Marques, Humberto Rodrigues; Grutzmann, André	Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study	2020	10	.pdf	application/pdf	7701	340	45	The term, bottom of the pyramid (BoP), was coined to refer to people with low purchasing power. Hasan, M. R. et al. (2017), Visual cues and innovation adoption among bottom of the pyramid consumers, Qualitative Market Research: An International Journal, vol. 20	cache/emaj-192.pdf	txt/emaj-192.txt