id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-303	Onivefu, Oshireku Vincent; Onivefu, Omuya Stephen; Onivefu, Adaviriku John; Onivefu, Zainab Oyioza; Onivefu, Oziofu Blessing; Latinwo, Abosede Mary	Unveiling the Potential and Significance of Marketing Research in the Nigerian Banking Industry 	2024	8	.pdf	application/pdf	4750	254	38	Abstract This research aims to assess the significance of marketing research within the Nigerian banking sector. The study pursues the following objectives: First, to appraise the potential of marketing research as a gauge for a firm's advancement; second, to examine if marketing research contributes to a firm's economic viability; and third, to ascertain the extent of customer satisfaction achievable through marketing research.	cache/emaj-303.pdf	txt/emaj-303.txt