id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
emaj-43	Kızıl, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina	Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective	2013	31	.pdf	application/pdf	14068	867	56	Opportunities Having a sourcing and manufacturing global presence creates an opportunity for Hershey to expand globally to sell Hershey products in other countries. One of them is entering the new market with strategic alliances, which enables the companies to access assets not available in the market, access to technology and markets, get introduced to new products and form synergies with partner organizations (Bradley, 2002).	cache/emaj-43.pdf	txt/emaj-43.txt