id	sid	eid	entity	type
emaj-25	1	1	1	CARDINAL
emaj-25	1	2	2012	DATE
emaj-25	1	3	issn 2158-8708	PERSON
emaj-25	2	1	mccarthy	PERSON
emaj-25	2	2	four	CARDINAL
emaj-25	2	3	five	CARDINAL
emaj-25	3	1	azadi elham	PERSON
emaj-25	3	2	iranian	NORP
emaj-25	3	3	iranian	NORP
emaj-25	3	4	iran	GPE
emaj-25	4	1	iran	GPE
emaj-25	10	1	two	CARDINAL
emaj-25	10	2	five	CARDINAL
emaj-25	10	3	mccarthy	PERSON
emaj-25	10	4	four	CARDINAL
emaj-25	12	1	five	CARDINAL
emaj-25	12	2	mccarthy	PERSON
emaj-25	12	3	four	CARDINAL
emaj-25	12	4	3.0	CARDINAL
emaj-25	13	1	2	CARDINAL
emaj-25	13	2	2012	DATE
emaj-25	13	3	issn 2158-8708	PERSON
emaj-25	15	1	four	CARDINAL
emaj-25	15	2	five	CARDINAL
emaj-25	16	1	47	CARDINAL
emaj-25	16	2	2	CARDINAL
emaj-25	16	3	2012	DATE
emaj-25	16	4	issn 2158-8708	PERSON
emaj-25	16	5	the university of pittsburgh	ORG
emaj-25	16	6	the university of pittsburgh	ORG
emaj-25	16	7	four	CARDINAL
emaj-25	16	8	five	CARDINAL
emaj-25	17	1	azadi elham	WORK_OF_ART
emaj-25	24	1	10	CARDINAL
emaj-25	24	2	today	DATE
emaj-25	27	1	today	DATE
emaj-25	32	1	five	CARDINAL
emaj-25	32	2	mccarthy	PERSON
emaj-25	33	1	first	ORDINAL
emaj-25	33	2	second	ORDINAL
emaj-25	33	3	mccarthy	PERSON
emaj-25	33	4	third	ORDINAL
emaj-25	34	1	two	CARDINAL
emaj-25	34	2	four	CARDINAL
emaj-25	34	3	five	CARDINAL
emaj-25	34	4	48	CARDINAL
emaj-25	34	5	2	CARDINAL
emaj-25	34	6	2012	DATE
emaj-25	34	7	issn 2158-8708	PERSON
emaj-25	38	1	9	CARDINAL
emaj-25	39	1	1	CARDINAL
emaj-25	40	1	1	CARDINAL
emaj-25	43	1	9	CARDINAL
emaj-25	44	1	1the	CARDINAL
emaj-25	44	2	3	CARDINAL
emaj-25	46	1	exit(1	GPE
emaj-25	49	1	1	CARDINAL
emaj-25	50	1	3the	CARDINAL
emaj-25	50	2	rivals(1	ORG
emaj-25	52	1	3	CARDINAL
emaj-25	53	1	1	CARDINAL
emaj-25	55	1	1	CARDINAL
emaj-25	56	1	5	CARDINAL
emaj-25	58	1	1	CARDINAL
emaj-25	59	1	four	CARDINAL
emaj-25	59	2	five	CARDINAL
emaj-25	59	3	49	CARDINAL
emaj-25	59	4	2	CARDINAL
emaj-25	59	5	2012	DATE
emaj-25	59	6	issn 2158-8708	PERSON
emaj-25	60	1	mccarthy	PERSON
emaj-25	60	2	years ago	DATE
emaj-25	60	3	harvard business school	ORG
emaj-25	60	4	neil borden	PERSON
emaj-25	61	1	borden	ORG
emaj-25	65	1	6	CARDINAL
emaj-25	66	1	4p	CARDINAL
emaj-25	66	2	english	LANGUAGE
emaj-25	67	1	1product	CARDINAL
emaj-25	67	2	6	CARDINAL
emaj-25	70	1	2price	CARDINAL
emaj-25	70	2	7	CARDINAL
emaj-25	72	1	4	CARDINAL
emaj-25	73	1	3place	CARDINAL
emaj-25	73	2	included)7	ORG
emaj-25	75	1	4promotion	CARDINAL
emaj-25	75	2	extension)7(.in	CARDINAL
emaj-25	75	3	11	CARDINAL
emaj-25	75	4	2	CARDINAL
emaj-25	82	1	four	CARDINAL
emaj-25	82	2	five	CARDINAL
emaj-25	82	3	50	CARDINAL
emaj-25	82	4	2	CARDINAL
emaj-25	82	5	2012	DATE
emaj-25	82	6	issn 2158-8708	PERSON
emaj-25	86	1	5	CARDINAL
emaj-25	90	1	about 34 percent	PERCENT
emaj-25	90	2	500	CARDINAL
emaj-25	90	3	1995	DATE
emaj-25	90	4	80 percent	PERCENT
emaj-25	90	5	1996	DATE
emaj-25	91	1	the end of 2010	DATE
emaj-25	91	2	more than 220 billion dollars	MONEY
emaj-25	91	3	hundreds	CARDINAL
emaj-25	91	4	5	CARDINAL
emaj-25	93	1	chafy	PERSON
emaj-25	96	1	oecd	ORG
emaj-25	97	1	ec	ORG
emaj-25	97	2	javsky	PERSON
emaj-25	98	1	five	CARDINAL
emaj-25	98	2	first	ORDINAL
emaj-25	100	1	second	ORDINAL
emaj-25	102	1	third	ORDINAL
emaj-25	102	2	four	CARDINAL
emaj-25	102	3	five	CARDINAL
emaj-25	102	4	51	CARDINAL
emaj-25	102	5	2	CARDINAL
emaj-25	102	6	2012	DATE
emaj-25	102	7	issn 2158-8708	PERSON
emaj-25	106	1	fourth	ORDINAL
emaj-25	108	1	fifth	ORDINAL
emaj-25	110	1	four	CARDINAL
emaj-25	110	2	mccarthy	PERSON
emaj-25	110	3	four	CARDINAL
emaj-25	110	4	four	CARDINAL
emaj-25	110	5	mccarthy	PERSON
emaj-25	110	6	four	CARDINAL
emaj-25	119	1	five	CARDINAL
emaj-25	120	1	four	CARDINAL
emaj-25	120	2	five	CARDINAL
emaj-25	120	3	52	CARDINAL
emaj-25	120	4	2	CARDINAL
emaj-25	120	5	2012	DATE
emaj-25	120	6	issn 2158-8708	PERSON
emaj-25	122	1	mccarthy	PERSON
emaj-25	122	2	four	CARDINAL
emaj-25	123	1	four	CARDINAL
emaj-25	124	1	two	CARDINAL
emaj-25	125	1	four	CARDINAL
emaj-25	125	2	five	CARDINAL
emaj-25	125	3	53	CARDINAL
emaj-25	125	4	2	CARDINAL
emaj-25	125	5	2012	DATE
emaj-25	125	6	issn 2158-8708	PERSON
emaj-25	126	1	1	CARDINAL
emaj-25	126	2	iran	GPE
emaj-25	127	1	2	CARDINAL
emaj-25	127	2	birkinshaw m. social marketing	PERSON
emaj-25	128	1	1993	DATE
emaj-25	129	1	3:8	CARDINAL
emaj-25	130	1	3	CARDINAL
emaj-25	130	2	david	PERSON
emaj-25	130	3	prentice hall	ORG
emaj-25	130	4	uk	GPE
emaj-25	130	5	4.	CARDINAL
emaj-25	130	6	davis da	PERSON
emaj-25	130	7	thomson ma	PERSON
emaj-25	130	8	cme	ORG
emaj-25	130	9	50	CARDINAL
emaj-25	131	1	1992	DATE
emaj-25	131	2	268(9	CARDINAL
emaj-25	131	3	1111-1117	ORG
emaj-25	132	1	5	CARDINAL
emaj-25	132	2	hosseini	PERSON
emaj-25	132	3	seyed hamid khodadad	PERSON
emaj-25	132	4	azizi hassan mir-hosseini	PERSON
emaj-25	132	5	2005	DATE
emaj-25	132	6	side.iran	PRODUCT
emaj-25	133	1	6	CARDINAL
emaj-25	133	2	kotler p	ORG
emaj-25	133	3	armstrang g	PERSON
emaj-25	133	4	mrketting(1999	ORG
emaj-25	133	5	ali	PERSON
emaj-25	133	6	adabestan.iran.	ORG
emaj-25	134	1	kotler p	ORG
emaj-25	134	2	roberto e l. social marketing	PERSON
emaj-25	135	1	new york	GPE
emaj-25	135	2	1989	DATE
emaj-25	135	3	24	CARDINAL
emaj-25	135	4	8	CARDINAL
emaj-25	135	5	pearce	ORG
emaj-25	135	6	j.and robinson	PERSON
emaj-25	135	7	r.	PERSON
emaj-25	135	8	2007	DATE
emaj-25	135	9	mc graw – hill	PERSON
emaj-25	135	10	ny	GPE
emaj-25	135	11	9	CARDINAL
emaj-25	136	1	10	CARDINAL
emaj-25	137	1	m. e. (	PERSON
emaj-25	137	2	2001	DATE
emaj-25	137	3	march	DATE
emaj-25	139	1	79(3	CARDINAL
emaj-25	139	2	62−78	CARDINAL
emaj-25	140	1	11	CARDINAL
emaj-25	140	2	thomson o'brien ma	PERSON
emaj-25	140	3	wolf f	PERSON
emaj-25	140	4	davis da	PERSON
emaj-25	141	1	cochrane database	PERSON
emaj-25	141	2	syst	ORG
emaj-25	141	3	2001	DATE
emaj-25	141	4	2	CARDINAL