id	sid	tid	token	lemma	pos
emaj-101	1	1	volume	volume	NOUN
emaj-101	1	2	6	6	NUM
emaj-101	1	3	no	no	DET
emaj-101	1	4	1	1	NUM
emaj-101	1	5	(	(	PUNCT
emaj-101	1	6	2016	2016	NUM
emaj-101	1	7	)	)	PUNCT
emaj-101	1	8	|	|	ADV
emaj-101	1	9	issn	issn	VERB
emaj-101	1	10	2158	2158	NUM
emaj-101	1	11	-	-	SYM
emaj-101	1	12	8708	8708	NUM
emaj-101	1	13	(	(	PUNCT
emaj-101	1	14	online	online	NOUN
emaj-101	1	15	)	)	PUNCT
emaj-101	1	16	|	|	ADV
emaj-101	1	17	doi	doi	X
emaj-101	1	18	10.5195	10.5195	NUM
emaj-101	1	19	/	/	SYM
emaj-101	1	20	emaj.2016.92	emaj.2016.92	NOUN
emaj-101	1	21	|	|	ADV
emaj-101	1	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	1	23	improved	improve	VERB
emaj-101	1	24	customer	customer	NOUN
emaj-101	1	25	churn	churn	NOUN
emaj-101	1	26	and	and	CCONJ
emaj-101	1	27	retention	retention	NOUN
emaj-101	1	28	decision	decision	NOUN
emaj-101	1	29	management	management	NOUN
emaj-101	1	30	using	use	VERB
emaj-101	1	31	operations	operation	NOUN
emaj-101	1	32	research	research	NOUN
emaj-101	1	33	approach	approach	NOUN
emaj-101	1	34	sulaimon	sulaimon	PROPN
emaj-101	1	35	olanrewaju	olanrewaju	ADJ
emaj-101	1	36	adebiyi	adebiyi	PROPN
emaj-101	1	37	department	department	PROPN
emaj-101	1	38	of	of	ADP
emaj-101	1	39	business	business	PROPN
emaj-101	1	40	administration	administration	PROPN
emaj-101	1	41	,	,	PUNCT
emaj-101	1	42	fountain	fountain	NOUN
emaj-101	1	43	university	university	NOUN
emaj-101	1	44	pmb	pmb	PROPN
emaj-101	1	45	4491	4491	NUM
emaj-101	1	46	.	.	PUNCT
emaj-101	2	1	osogbo	osogbo	PROPN
emaj-101	2	2	,	,	PUNCT
emaj-101	2	3	osun	osun	PROPN
emaj-101	2	4	state	state	PROPN
emaj-101	2	5	.	.	PUNCT
emaj-101	3	1	nigeria	nigeria	PROPN
emaj-101	4	1	|	|	ADV
emaj-101	4	2	lanre18april@gmail.com	lanre18april@gmail.com	PROPN
emaj-101	5	1	emmanuel	emmanuel	PROPN
emaj-101	5	2	olateju	olateju	PROPN
emaj-101	5	3	oyatoye	oyatoye	PROPN
emaj-101	5	4	department	department	PROPN
emaj-101	5	5	of	of	ADP
emaj-101	5	6	business	business	PROPN
emaj-101	5	7	administration	administration	PROPN
emaj-101	5	8	,	,	PUNCT
emaj-101	5	9	university	university	NOUN
emaj-101	5	10	of	of	ADP
emaj-101	5	11	lagos	lago	NOUN
emaj-101	5	12	akoka	akoka	NOUN
emaj-101	5	13	,	,	PUNCT
emaj-101	5	14	lagos	lago	NOUN
emaj-101	5	15	.	.	PUNCT
emaj-101	6	1	nigeria	nigeria	PROPN
emaj-101	7	1	|	|	ADV
emaj-101	7	2	eoyatoye@unilag.edu.ng	eoyatoye@unilag.edu.ng	ADV
emaj-101	7	3	bilqis	bilqi	VERB
emaj-101	7	4	bolanle	bolanle	PROPN
emaj-101	7	5	amole	amole	PROPN
emaj-101	7	6	business	business	PROPN
emaj-101	7	7	administration	administration	PROPN
emaj-101	7	8	unit	unit	NOUN
emaj-101	7	9	,	,	PUNCT
emaj-101	7	10	distance	distance	NOUN
emaj-101	7	11	learning	learning	PROPN
emaj-101	7	12	institute	institute	PROPN
emaj-101	7	13	,	,	PUNCT
emaj-101	7	14	university	university	PROPN
emaj-101	7	15	of	of	ADP
emaj-101	7	16	lagos	lagos	PROPN
emaj-101	7	17	p.	p.	PROPN
emaj-101	7	18	o.	o.	PROPN
emaj-101	7	19	box	box	PROPN
emaj-101	7	20	56	56	NUM
emaj-101	7	21	,	,	PUNCT
emaj-101	7	22	akoka	akoka	NOUN
emaj-101	7	23	,	,	PUNCT
emaj-101	7	24	university	university	NOUN
emaj-101	7	25	of	of	ADP
emaj-101	7	26	lagos	lagos	PROPN
emaj-101	7	27	.	.	PUNCT
emaj-101	8	1	nigeria	nigeria	PROPN
emaj-101	9	1	|	|	ADV
emaj-101	9	2	bamole@unilag.edu.ng	bamole@unilag.edu.ng	ADV
emaj-101	9	3	abstract	abstract	VERB
emaj-101	9	4	the	the	DET
emaj-101	9	5	relevance	relevance	NOUN
emaj-101	9	6	of	of	ADP
emaj-101	9	7	operations	operation	NOUN
emaj-101	9	8	research	research	NOUN
emaj-101	9	9	can	can	AUX
emaj-101	9	10	not	not	PART
emaj-101	9	11	be	be	AUX
emaj-101	9	12	overemphasized	overemphasize	VERB
emaj-101	9	13	,	,	PUNCT
emaj-101	9	14	as	as	SCONJ
emaj-101	9	15	it	it	PRON
emaj-101	9	16	provides	provide	VERB
emaj-101	9	17	the	the	DET
emaj-101	9	18	best	good	ADJ
emaj-101	9	19	possible	possible	ADJ
emaj-101	9	20	results	result	NOUN
emaj-101	9	21	in	in	ADP
emaj-101	9	22	any	any	DET
emaj-101	9	23	given	give	VERB
emaj-101	9	24	circumstance	circumstance	NOUN
emaj-101	9	25	,	,	PUNCT
emaj-101	9	26	through	through	ADP
emaj-101	9	27	analysis	analysis	NOUN
emaj-101	9	28	of	of	ADP
emaj-101	9	29	operations	operation	NOUN
emaj-101	9	30	and	and	CCONJ
emaj-101	9	31	the	the	DET
emaj-101	9	32	use	use	NOUN
emaj-101	9	33	of	of	ADP
emaj-101	9	34	scientific	scientific	ADJ
emaj-101	9	35	method	method	NOUN
emaj-101	9	36	.	.	PUNCT
emaj-101	10	1	thus	thus	ADV
emaj-101	10	2	,	,	PUNCT
emaj-101	10	3	this	this	DET
emaj-101	10	4	paper	paper	NOUN
emaj-101	10	5	explores	explore	VERB
emaj-101	10	6	the	the	DET
emaj-101	10	7	combination	combination	NOUN
emaj-101	10	8	of	of	ADP
emaj-101	10	9	two	two	NUM
emaj-101	10	10	operations	operation	NOUN
emaj-101	10	11	research	research	NOUN
emaj-101	10	12	models	model	NOUN
emaj-101	10	13	(	(	PUNCT
emaj-101	10	14	analytic	analytic	ADJ
emaj-101	10	15	hierarchy	hierarchy	NOUN
emaj-101	10	16	process	process	NOUN
emaj-101	10	17	and	and	CCONJ
emaj-101	10	18	markov	markov	NOUN
emaj-101	10	19	chain	chain	NOUN
emaj-101	10	20	)	)	PUNCT
emaj-101	10	21	for	for	ADP
emaj-101	10	22	solving	solve	VERB
emaj-101	10	23	subscribers	subscriber	NOUN
emaj-101	10	24	’	’	PART
emaj-101	10	25	churn	churn	NOUN
emaj-101	10	26	and	and	CCONJ
emaj-101	10	27	retention	retention	NOUN
emaj-101	10	28	problem	problem	NOUN
emaj-101	10	29	peculiar	peculiar	ADJ
emaj-101	10	30	to	to	ADP
emaj-101	10	31	most	most	ADJ
emaj-101	10	32	service	service	NOUN
emaj-101	10	33	firms	firm	NOUN
emaj-101	10	34	.	.	PUNCT
emaj-101	11	1	a	a	DET
emaj-101	11	2	conceptual	conceptual	ADJ
emaj-101	11	3	model	model	NOUN
emaj-101	11	4	for	for	ADP
emaj-101	11	5	unraveling	unravel	VERB
emaj-101	11	6	the	the	DET
emaj-101	11	7	problem	problem	NOUN
emaj-101	11	8	customer	customer	NOUN
emaj-101	11	9	churn	churn	NOUN
emaj-101	11	10	and	and	CCONJ
emaj-101	11	11	retention	retention	NOUN
emaj-101	11	12	decision	decision	NOUN
emaj-101	11	13	management	management	NOUN
emaj-101	11	14	was	be	AUX
emaj-101	11	15	proposed	propose	VERB
emaj-101	11	16	and	and	CCONJ
emaj-101	11	17	tested	test	VERB
emaj-101	11	18	with	with	ADP
emaj-101	11	19	data	datum	NOUN
emaj-101	11	20	on	on	ADP
emaj-101	11	21	third	third	ADJ
emaj-101	11	22	level	level	NOUN
emaj-101	11	23	analysis	analysis	NOUN
emaj-101	11	24	of	of	ADP
emaj-101	11	25	ahp	ahp	NOUN
emaj-101	11	26	for	for	ADP
emaj-101	11	27	determining	determine	VERB
emaj-101	11	28	appropriate	appropriate	ADJ
emaj-101	11	29	strategies	strategy	NOUN
emaj-101	11	30	for	for	ADP
emaj-101	11	31	customer	customer	NOUN
emaj-101	11	32	churn	churn	NOUN
emaj-101	11	33	and	and	CCONJ
emaj-101	11	34	retention	retention	NOUN
emaj-101	11	35	in	in	ADP
emaj-101	11	36	the	the	DET
emaj-101	11	37	nigeria	nigeria	PROPN
emaj-101	11	38	telecommunication	telecommunication	NOUN
emaj-101	11	39	industries	industry	NOUN
emaj-101	11	40	.	.	PUNCT
emaj-101	12	1	a	a	DET
emaj-101	12	2	survey	survey	NOUN
emaj-101	12	3	was	be	AUX
emaj-101	12	4	conducted	conduct	VERB
emaj-101	12	5	with	with	ADP
emaj-101	12	6	408	408	NUM
emaj-101	12	7	subscribers	subscriber	NOUN
emaj-101	12	8	;	;	PUNCT
emaj-101	12	9	the	the	DET
emaj-101	12	10	sample	sample	NOUN
emaj-101	12	11	for	for	ADP
emaj-101	12	12	the	the	DET
emaj-101	12	13	study	study	NOUN
emaj-101	12	14	was	be	AUX
emaj-101	12	15	selected	select	VERB
emaj-101	12	16	through	through	ADP
emaj-101	12	17	multi	multi	ADJ
emaj-101	12	18	-	-	ADJ
emaj-101	12	19	stage	stage	NOUN
emaj-101	12	20	sampling	sampling	NOUN
emaj-101	12	21	.	.	PUNCT
emaj-101	13	1	two	two	NUM
emaj-101	13	2	analytical	analytical	ADJ
emaj-101	13	3	tools	tool	NOUN
emaj-101	13	4	were	be	AUX
emaj-101	13	5	proposed	propose	VERB
emaj-101	13	6	for	for	ADP
emaj-101	13	7	the	the	DET
emaj-101	13	8	analysis	analysis	NOUN
emaj-101	13	9	of	of	ADP
emaj-101	13	10	data	datum	NOUN
emaj-101	13	11	.	.	PUNCT
emaj-101	14	1	these	these	PRON
emaj-101	14	2	include	include	VERB
emaj-101	14	3	:	:	PUNCT
emaj-101	14	4	expert	expert	ADJ
emaj-101	14	5	choice	choice	NOUN
emaj-101	14	6	/	/	SYM
emaj-101	14	7	excel	excel	NOUN
emaj-101	14	8	solver	solver	NOUN
emaj-101	14	9	(	(	PUNCT
emaj-101	14	10	using	use	VERB
emaj-101	14	11	microsoft	microsoft	PROPN
emaj-101	14	12	excel	excel	PROPN
emaj-101	14	13	)	)	PUNCT
emaj-101	14	14	and	and	CCONJ
emaj-101	14	15	windows	window	NOUN
emaj-101	14	16	based	base	VERB
emaj-101	14	17	quantitative	quantitative	ADJ
emaj-101	14	18	system	system	NOUN
emaj-101	14	19	for	for	ADP
emaj-101	14	20	business	business	NOUN
emaj-101	14	21	(	(	PUNCT
emaj-101	14	22	winqsb	winqsb	NOUN
emaj-101	14	23	)	)	PUNCT
emaj-101	14	24	.	.	PUNCT
emaj-101	15	1	this	this	DET
emaj-101	15	2	paper	paper	NOUN
emaj-101	15	3	plays	play	VERB
emaj-101	15	4	important	important	ADJ
emaj-101	15	5	role	role	NOUN
emaj-101	15	6	in	in	ADP
emaj-101	15	7	understanding	understand	VERB
emaj-101	15	8	various	various	ADJ
emaj-101	15	9	strategies	strategy	NOUN
emaj-101	15	10	for	for	ADP
emaj-101	15	11	effective	effective	ADJ
emaj-101	15	12	churn	churn	NOUN
emaj-101	15	13	and	and	CCONJ
emaj-101	15	14	retention	retention	NOUN
emaj-101	15	15	management	management	NOUN
emaj-101	15	16	and	and	CCONJ
emaj-101	15	17	the	the	DET
emaj-101	15	18	ranking	ranking	NOUN
emaj-101	15	19	of	of	ADP
emaj-101	15	20	churn	churn	NOUN
emaj-101	15	21	and	and	CCONJ
emaj-101	15	22	retention	retention	NOUN
emaj-101	15	23	drivers	driver	NOUN
emaj-101	15	24	in	in	ADP
emaj-101	15	25	order	order	NOUN
emaj-101	15	26	of	of	ADP
emaj-101	15	27	importance	importance	NOUN
emaj-101	15	28	to	to	ADP
emaj-101	15	29	stakeholders	stakeholder	NOUN
emaj-101	15	30	`	`	PUNCT
emaj-101	15	31	decisionmaking	decisionmaking	NOUN
emaj-101	15	32	.	.	PUNCT
emaj-101	16	1	the	the	DET
emaj-101	16	2	study	study	NOUN
emaj-101	16	3	provided	provide	VERB
emaj-101	16	4	a	a	DET
emaj-101	16	5	framework	framework	NOUN
emaj-101	16	6	for	for	ADP
emaj-101	16	7	understanding	understand	VERB
emaj-101	16	8	the	the	DET
emaj-101	16	9	application	application	NOUN
emaj-101	16	10	of	of	ADP
emaj-101	16	11	ahp	ahp	PROPN
emaj-101	16	12	and	and	CCONJ
emaj-101	16	13	markov	markov	NOUN
emaj-101	16	14	chain	chain	NOUN
emaj-101	16	15	for	for	ADP
emaj-101	16	16	modeling	modeling	NOUN
emaj-101	16	17	,	,	PUNCT
emaj-101	16	18	analysing	analyse	VERB
emaj-101	16	19	and	and	CCONJ
emaj-101	16	20	proffering	proffer	VERB
emaj-101	16	21	solution	solution	NOUN
emaj-101	16	22	to	to	ADP
emaj-101	16	23	problem	problem	NOUN
emaj-101	16	24	of	of	ADP
emaj-101	16	25	churn	churn	NOUN
emaj-101	16	26	and	and	CCONJ
emaj-101	16	27	retention	retention	NOUN
emaj-101	16	28	.	.	PUNCT
emaj-101	17	1	the	the	DET
emaj-101	17	2	study	study	NOUN
emaj-101	17	3	recommends	recommend	VERB
emaj-101	17	4	organizational	organizational	ADJ
emaj-101	17	5	strategies	strategy	NOUN
emaj-101	17	6	(	(	PUNCT
emaj-101	17	7	corporate	corporate	ADJ
emaj-101	17	8	,	,	PUNCT
emaj-101	17	9	business	business	NOUN
emaj-101	17	10	and	and	CCONJ
emaj-101	17	11	functional	functional	ADJ
emaj-101	17	12	)	)	PUNCT
emaj-101	17	13	that	that	PRON
emaj-101	17	14	reverse	reverse	VERB
emaj-101	17	15	the	the	DET
emaj-101	17	16	churn	churn	NOUN
emaj-101	17	17	alternatives	alternative	NOUN
emaj-101	17	18	with	with	ADP
emaj-101	17	19	high	high	ADJ
emaj-101	17	20	priority	priority	NOUN
emaj-101	17	21	and	and	CCONJ
emaj-101	17	22	equally	equally	ADV
emaj-101	17	23	strengthen	strengthen	VERB
emaj-101	17	24	service	service	NOUN
emaj-101	17	25	delivery	delivery	NOUN
emaj-101	17	26	on	on	ADP
emaj-101	17	27	high	high	ADJ
emaj-101	17	28	priority	priority	NOUN
emaj-101	17	29	retention	retention	NOUN
emaj-101	17	30	alternatives	alternative	NOUN
emaj-101	17	31	in	in	ADP
emaj-101	17	32	order	order	NOUN
emaj-101	17	33	to	to	PART
emaj-101	17	34	ensure	ensure	VERB
emaj-101	17	35	firms	firm	NOUN
emaj-101	17	36	sustainable	sustainable	VERB
emaj-101	17	37	competitive	competitive	ADJ
emaj-101	17	38	advantage	advantage	NOUN
emaj-101	17	39	.	.	PUNCT
emaj-101	18	1	keywords	keyword	NOUN
emaj-101	18	2	:	:	PUNCT
emaj-101	18	3	ahp	ahp	NOUN
emaj-101	18	4	,	,	PUNCT
emaj-101	18	5	markov	markov	NOUN
emaj-101	18	6	chain	chain	NOUN
emaj-101	18	7	,	,	PUNCT
emaj-101	18	8	customer	customer	NOUN
emaj-101	18	9	churn	churn	NOUN
emaj-101	18	10	,	,	PUNCT
emaj-101	18	11	retention	retention	NOUN
emaj-101	18	12	,	,	PUNCT
emaj-101	18	13	decisions	decision	NOUN
emaj-101	18	14	and	and	CCONJ
emaj-101	18	15	strategies	strategy	NOUN
emaj-101	18	16	.	.	PUNCT
emaj-101	19	1	new	new	ADJ
emaj-101	19	2	articles	article	NOUN
emaj-101	19	3	in	in	ADP
emaj-101	19	4	this	this	DET
emaj-101	19	5	journal	journal	NOUN
emaj-101	19	6	are	be	AUX
emaj-101	19	7	licensed	license	VERB
emaj-101	19	8	under	under	ADP
emaj-101	19	9	a	a	DET
emaj-101	19	10	creative	creative	ADJ
emaj-101	19	11	commons	common	NOUN
emaj-101	19	12	attribution	attribution	NOUN
emaj-101	19	13	3.0	3.0	NUM
emaj-101	19	14	united	unite	VERB
emaj-101	19	15	states	states	PROPN
emaj-101	19	16	license	license	NOUN
emaj-101	19	17	.	.	PUNCT
emaj-101	20	1	this	this	DET
emaj-101	20	2	journal	journal	NOUN
emaj-101	20	3	is	be	AUX
emaj-101	20	4	published	publish	VERB
emaj-101	20	5	by	by	ADP
emaj-101	20	6	the	the	DET
emaj-101	20	7	university	university	NOUN
emaj-101	20	8	library	library	NOUN
emaj-101	20	9	system	system	NOUN
emaj-101	20	10	of	of	ADP
emaj-101	20	11	the	the	DET
emaj-101	20	12	university	university	PROPN
emaj-101	20	13	of	of	ADP
emaj-101	20	14	pittsburgh	pittsburgh	PROPN
emaj-101	20	15	as	as	ADP
emaj-101	20	16	part	part	NOUN
emaj-101	20	17	of	of	ADP
emaj-101	20	18	its	its	PRON
emaj-101	20	19	d	d	NOUN
emaj-101	20	20	-	-	PUNCT
emaj-101	20	21	scribe	scribe	VERB
emaj-101	20	22	digital	digital	ADJ
emaj-101	20	23	publishing	publishing	NOUN
emaj-101	20	24	program	program	NOUN
emaj-101	20	25	,	,	PUNCT
emaj-101	20	26	and	and	CCONJ
emaj-101	20	27	is	be	AUX
emaj-101	20	28	cosponsored	cosponsor	VERB
emaj-101	20	29	by	by	ADP
emaj-101	20	30	the	the	DET
emaj-101	20	31	university	university	PROPN
emaj-101	20	32	of	of	ADP
emaj-101	20	33	pittsburgh	pittsburgh	PROPN
emaj-101	20	34	press	press	NOUN
emaj-101	20	35	.	.	PUNCT
emaj-101	21	1	volume	volume	NOUN
emaj-101	21	2	6	6	NUM
emaj-101	21	3	no	no	DET
emaj-101	21	4	2	2	NUM
emaj-101	21	5	(	(	PUNCT
emaj-101	21	6	2016	2016	NUM
emaj-101	21	7	)	)	PUNCT
emaj-101	21	8	|	|	ADV
emaj-101	21	9	issn	issn	VERB
emaj-101	21	10	2158	2158	NUM
emaj-101	21	11	-	-	SYM
emaj-101	21	12	8708	8708	NUM
emaj-101	21	13	(	(	PUNCT
emaj-101	21	14	online	online	NOUN
emaj-101	21	15	)	)	PUNCT
emaj-101	21	16	|	|	ADV
emaj-101	21	17	doi	doi	X
emaj-101	21	18	10.5195	10.5195	NUM
emaj-101	21	19	/	/	SYM
emaj-101	21	20	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	21	21	|	|	ADV
emaj-101	21	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	22	1	|	|	ADV
emaj-101	22	2	mailto:lanre18april@gmail.com	mailto:lanre18april@gmail.com	X
emaj-101	22	3	mailto:eoyatoye@unilag.edu.ng	mailto:eoyatoye@unilag.edu.ng	PROPN
emaj-101	22	4	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-101	22	5	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-101	22	6	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	X
emaj-101	22	7	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-101	22	8	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-101	22	9	volume	volume	NOUN
emaj-101	22	10	6	6	NUM
emaj-101	22	11	no	no	DET
emaj-101	22	12	2	2	NUM
emaj-101	22	13	(	(	PUNCT
emaj-101	22	14	2016	2016	NUM
emaj-101	22	15	)	)	PUNCT
emaj-101	22	16	|	|	ADV
emaj-101	22	17	issn	issn	VERB
emaj-101	22	18	2158	2158	NUM
emaj-101	22	19	-	-	SYM
emaj-101	22	20	8708	8708	NUM
emaj-101	22	21	(	(	PUNCT
emaj-101	22	22	online	online	NOUN
emaj-101	22	23	)	)	PUNCT
emaj-101	22	24	|	|	ADV
emaj-101	22	25	doi	doi	X
emaj-101	22	26	10.5195	10.5195	NUM
emaj-101	22	27	/	/	SYM
emaj-101	22	28	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	22	29	|	|	ADV
emaj-101	22	30	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	22	31	improved	improve	VERB
emaj-101	22	32	customer	customer	NOUN
emaj-101	22	33	churn	churn	NOUN
emaj-101	22	34	and	and	CCONJ
emaj-101	22	35	retention	retention	NOUN
emaj-101	22	36	decision	decision	NOUN
emaj-101	22	37	management	management	NOUN
emaj-101	22	38	using	use	VERB
emaj-101	22	39	operations	operation	NOUN
emaj-101	22	40	research	research	NOUN
emaj-101	22	41	approach	approach	NOUN
emaj-101	22	42	page	page	NOUN
emaj-101	22	43	|12|	|12|	NOUN
emaj-101	22	44	emerging	emerge	VERB
emaj-101	22	45	markets	market	NOUN
emaj-101	22	46	journal	journal	NOUN
emaj-101	22	47	improved	improve	VERB
emaj-101	22	48	customer	customer	NOUN
emaj-101	22	49	churn	churn	NOUN
emaj-101	22	50	and	and	CCONJ
emaj-101	22	51	retention	retention	NOUN
emaj-101	22	52	decision	decision	NOUN
emaj-101	22	53	management	management	NOUN
emaj-101	22	54	using	use	VERB
emaj-101	22	55	operations	operation	NOUN
emaj-101	22	56	research	research	NOUN
emaj-101	22	57	approach	approach	NOUN
emaj-101	22	58	sulaimon	sulaimon	PROPN
emaj-101	22	59	olanrewaju	olanrewaju	ADJ
emaj-101	22	60	adebiyi	adebiyi	PROPN
emaj-101	22	61	emmanuel	emmanuel	PROPN
emaj-101	22	62	olateju	olateju	PROPN
emaj-101	22	63	oyatoye	oyatoye	PROPN
emaj-101	22	64	bilqis	bilqi	VERB
emaj-101	22	65	bolanle	bolanle	PROPN
emaj-101	22	66	amole	amole	PROPN
emaj-101	22	67	1	1	NUM
emaj-101	22	68	.	.	PUNCT
emaj-101	23	1	introduction	introduction	NOUN
emaj-101	23	2	in	in	ADP
emaj-101	23	3	the	the	DET
emaj-101	23	4	submission	submission	NOUN
emaj-101	23	5	of	of	ADP
emaj-101	23	6	some	some	DET
emaj-101	23	7	marketing	marketing	NOUN
emaj-101	23	8	studies	study	NOUN
emaj-101	23	9	(	(	PUNCT
emaj-101	23	10	coussement	coussement	ADJ
emaj-101	23	11	,	,	PUNCT
emaj-101	23	12	benoit	benoit	PROPN
emaj-101	23	13	&	&	CCONJ
emaj-101	23	14	van	van	PROPN
emaj-101	23	15	den	den	PROPN
emaj-101	23	16	poel	poel	NOUN
emaj-101	23	17	,	,	PUNCT
emaj-101	23	18	2010	2010	NUM
emaj-101	23	19	;	;	PUNCT
emaj-101	23	20	ngai	ngai	PROPN
emaj-101	23	21	,	,	PUNCT
emaj-101	23	22	xiu	xiu	PROPN
emaj-101	23	23	,	,	PUNCT
emaj-101	23	24	&	&	CCONJ
emaj-101	23	25	chau	chau	NOUN
emaj-101	23	26	,	,	PUNCT
emaj-101	23	27	2009	2009	NUM
emaj-101	23	28	;	;	PUNCT
emaj-101	23	29	coussement	coussement	PROPN
emaj-101	23	30	&	&	CCONJ
emaj-101	23	31	van	van	PROPN
emaj-101	23	32	den	den	PROPN
emaj-101	23	33	poel	poel	NOUN
emaj-101	23	34	.	.	PUNCT
emaj-101	23	35	,	,	PUNCT
emaj-101	23	36	2008	2008	NUM
emaj-101	23	37	;	;	PUNCT
emaj-101	23	38	berson	berson	NOUN
emaj-101	23	39	,	,	PUNCT
emaj-101	23	40	simith	simith	NOUN
emaj-101	23	41	&	&	CCONJ
emaj-101	23	42	thearling	thearle	VERB
emaj-101	23	43	,	,	PUNCT
emaj-101	23	44	2000	2000	NUM
emaj-101	23	45	)	)	PUNCT
emaj-101	23	46	,	,	PUNCT
emaj-101	23	47	the	the	DET
emaj-101	23	48	average	average	ADJ
emaj-101	23	49	churn	churn	NOUN
emaj-101	23	50	rate	rate	NOUN
emaj-101	23	51	for	for	ADP
emaj-101	23	52	mobile	mobile	ADJ
emaj-101	23	53	operators	operator	NOUN
emaj-101	23	54	is	be	AUX
emaj-101	23	55	approximately	approximately	ADV
emaj-101	23	56	2	2	NUM
emaj-101	23	57	%	%	NOUN
emaj-101	23	58	per	per	ADP
emaj-101	23	59	month	month	NOUN
emaj-101	23	60	,	,	PUNCT
emaj-101	23	61	which	which	PRON
emaj-101	23	62	means	mean	VERB
emaj-101	23	63	a	a	DET
emaj-101	23	64	loss	loss	NOUN
emaj-101	23	65	of	of	ADP
emaj-101	23	66	25	25	NUM
emaj-101	23	67	%	%	NOUN
emaj-101	23	68	of	of	ADP
emaj-101	23	69	its	its	PRON
emaj-101	23	70	customer	customer	NOUN
emaj-101	23	71	base	base	NOUN
emaj-101	23	72	within	within	ADP
emaj-101	23	73	a	a	DET
emaj-101	23	74	year	year	NOUN
emaj-101	23	75	.	.	PUNCT
emaj-101	24	1	for	for	ADP
emaj-101	24	2	a	a	DET
emaj-101	24	3	customer	customer	NOUN
emaj-101	24	4	,	,	PUNCT
emaj-101	24	5	cancellation	cancellation	NOUN
emaj-101	24	6	costs	cost	NOUN
emaj-101	24	7	are	be	AUX
emaj-101	24	8	relatively	relatively	ADV
emaj-101	24	9	small	small	ADJ
emaj-101	24	10	,	,	PUNCT
emaj-101	24	11	given	give	VERB
emaj-101	24	12	the	the	DET
emaj-101	24	13	fierce	fierce	ADJ
emaj-101	24	14	competition	competition	NOUN
emaj-101	24	15	in	in	ADP
emaj-101	24	16	the	the	DET
emaj-101	24	17	market	market	NOUN
emaj-101	24	18	,	,	PUNCT
emaj-101	24	19	which	which	PRON
emaj-101	24	20	consists	consist	VERB
emaj-101	24	21	of	of	ADP
emaj-101	24	22	providing	provide	VERB
emaj-101	24	23	similar	similar	ADJ
emaj-101	24	24	services	service	NOUN
emaj-101	24	25	(	(	PUNCT
emaj-101	24	26	in	in	ADP
emaj-101	24	27	terms	term	NOUN
emaj-101	24	28	of	of	ADP
emaj-101	24	29	price	price	NOUN
emaj-101	24	30	and	and	CCONJ
emaj-101	24	31	quality	quality	NOUN
emaj-101	24	32	)	)	PUNCT
emaj-101	24	33	and	and	CCONJ
emaj-101	24	34	offering	offer	VERB
emaj-101	24	35	discounts	discount	NOUN
emaj-101	24	36	on	on	ADP
emaj-101	24	37	handsets	handset	NOUN
emaj-101	24	38	and	and	CCONJ
emaj-101	24	39	various	various	ADJ
emaj-101	24	40	other	other	ADJ
emaj-101	24	41	accessories	accessory	NOUN
emaj-101	24	42	.	.	PUNCT
emaj-101	25	1	nowadays	nowadays	ADV
emaj-101	25	2	,	,	PUNCT
emaj-101	25	3	price	price	NOUN
emaj-101	25	4	is	be	AUX
emaj-101	25	5	no	no	ADV
emaj-101	25	6	longer	long	ADV
emaj-101	25	7	a	a	DET
emaj-101	25	8	differentiator	differentiator	NOUN
emaj-101	25	9	,	,	PUNCT
emaj-101	25	10	since	since	SCONJ
emaj-101	25	11	many	many	ADJ
emaj-101	25	12	telecom	telecom	NOUN
emaj-101	25	13	providers	provider	NOUN
emaj-101	25	14	tend	tend	VERB
emaj-101	25	15	to	to	PART
emaj-101	25	16	equal	equal	VERB
emaj-101	25	17	each	each	DET
emaj-101	25	18	other	other	ADJ
emaj-101	25	19	’s	’s	PART
emaj-101	25	20	prices	price	NOUN
emaj-101	25	21	.	.	PUNCT
emaj-101	26	1	the	the	DET
emaj-101	26	2	main	main	ADJ
emaj-101	26	3	differentiator	differentiator	NOUN
emaj-101	26	4	has	have	AUX
emaj-101	26	5	become	become	VERB
emaj-101	26	6	the	the	DET
emaj-101	26	7	additional	additional	ADJ
emaj-101	26	8	services	service	NOUN
emaj-101	26	9	.	.	PUNCT
emaj-101	27	1	therefore	therefore	ADV
emaj-101	27	2	,	,	PUNCT
emaj-101	27	3	for	for	ADP
emaj-101	27	4	most	most	ADJ
emaj-101	27	5	of	of	ADP
emaj-101	27	6	the	the	DET
emaj-101	27	7	mobile	mobile	ADJ
emaj-101	27	8	phone	phone	NOUN
emaj-101	27	9	companies	company	NOUN
emaj-101	27	10	,	,	PUNCT
emaj-101	27	11	the	the	DET
emaj-101	27	12	biggest	big	ADJ
emaj-101	27	13	challenge	challenge	NOUN
emaj-101	27	14	is	be	AUX
emaj-101	27	15	,	,	PUNCT
emaj-101	27	16	at	at	ADP
emaj-101	27	17	the	the	DET
emaj-101	27	18	moment	moment	NOUN
emaj-101	27	19	,	,	PUNCT
emaj-101	27	20	switching	switch	VERB
emaj-101	27	21	from	from	ADP
emaj-101	27	22	reactive	reactive	NOUN
emaj-101	27	23	to	to	ADP
emaj-101	27	24	proactive	proactive	ADJ
emaj-101	27	25	retention	retention	NOUN
emaj-101	27	26	;	;	PUNCT
emaj-101	27	27	in	in	ADP
emaj-101	27	28	other	other	ADJ
emaj-101	27	29	words	word	NOUN
emaj-101	27	30	,	,	PUNCT
emaj-101	27	31	retaining	retain	VERB
emaj-101	27	32	customers	customer	NOUN
emaj-101	27	33	before	before	SCONJ
emaj-101	27	34	they	they	PRON
emaj-101	27	35	take	take	VERB
emaj-101	27	36	the	the	DET
emaj-101	27	37	decision	decision	NOUN
emaj-101	27	38	to	to	PART
emaj-101	27	39	end	end	VERB
emaj-101	27	40	their	their	PRON
emaj-101	27	41	contract	contract	NOUN
emaj-101	27	42	and	and	CCONJ
emaj-101	27	43	identifying	identify	VERB
emaj-101	27	44	those	those	DET
emaj-101	27	45	customers	customer	NOUN
emaj-101	27	46	with	with	ADP
emaj-101	27	47	a	a	DET
emaj-101	27	48	high	high	ADJ
emaj-101	27	49	churn	churn	NOUN
emaj-101	27	50	risk	risk	NOUN
emaj-101	27	51	(	(	PUNCT
emaj-101	27	52	slavescu	slavescu	NOUN
emaj-101	27	53	,	,	PUNCT
emaj-101	27	54	2011	2011	NUM
emaj-101	27	55	)	)	PUNCT
emaj-101	27	56	.	.	PUNCT
emaj-101	28	1	in	in	ADP
emaj-101	28	2	order	order	NOUN
emaj-101	28	3	to	to	PART
emaj-101	28	4	maintain	maintain	VERB
emaj-101	28	5	market	market	NOUN
emaj-101	28	6	share	share	NOUN
emaj-101	28	7	and	and	CCONJ
emaj-101	28	8	profitability	profitability	NOUN
emaj-101	28	9	,	,	PUNCT
emaj-101	28	10	telecom	telecom	NOUN
emaj-101	28	11	industries	industry	NOUN
emaj-101	28	12	have	have	AUX
emaj-101	28	13	used	use	VERB
emaj-101	28	14	various	various	ADJ
emaj-101	28	15	approaches	approach	NOUN
emaj-101	28	16	or	or	CCONJ
emaj-101	28	17	management	management	NOUN
emaj-101	28	18	/	/	SYM
emaj-101	28	19	marketing	marketing	NOUN
emaj-101	28	20	strategies	strategy	NOUN
emaj-101	28	21	to	to	PART
emaj-101	28	22	retain	retain	VERB
emaj-101	28	23	customers	customer	NOUN
emaj-101	28	24	and	and	CCONJ
emaj-101	28	25	prevent	prevent	VERB
emaj-101	28	26	serious	serious	ADJ
emaj-101	28	27	churn	churn	NOUN
emaj-101	28	28	problems	problem	NOUN
emaj-101	28	29	.	.	PUNCT
emaj-101	29	1	presently	presently	ADV
emaj-101	29	2	,	,	PUNCT
emaj-101	29	3	most	most	ADJ
emaj-101	29	4	of	of	ADP
emaj-101	29	5	the	the	DET
emaj-101	29	6	strategies	strategy	NOUN
emaj-101	29	7	are	be	AUX
emaj-101	29	8	based	base	VERB
emaj-101	29	9	on	on	ADP
emaj-101	29	10	data	datum	NOUN
emaj-101	29	11	warehousing	warehousing	NOUN
emaj-101	29	12	maintaining	maintain	VERB
emaj-101	29	13	and	and	CCONJ
emaj-101	29	14	managing	manage	VERB
emaj-101	29	15	historical	historical	ADJ
emaj-101	29	16	and	and	CCONJ
emaj-101	29	17	very	very	ADV
emaj-101	29	18	detailed	detailed	ADJ
emaj-101	29	19	data	datum	NOUN
emaj-101	29	20	obtained	obtain	VERB
emaj-101	29	21	from	from	ADP
emaj-101	29	22	many	many	ADJ
emaj-101	29	23	computing	computing	NOUN
emaj-101	29	24	and	and	CCONJ
emaj-101	29	25	point	point	NOUN
emaj-101	29	26	-	-	PUNCT
emaj-101	29	27	of	of	ADP
emaj-101	29	28	contact	contact	NOUN
emaj-101	29	29	devices	device	NOUN
emaj-101	29	30	,	,	PUNCT
emaj-101	29	31	as	as	ADV
emaj-101	29	32	well	well	ADV
emaj-101	29	33	as	as	ADP
emaj-101	29	34	data	data	NOUN
emaj-101	29	35	mining	mining	NOUN
emaj-101	29	36	techniques	technique	NOUN
emaj-101	29	37	that	that	PRON
emaj-101	29	38	enrich	enrich	VERB
emaj-101	29	39	and	and	CCONJ
emaj-101	29	40	transform	transform	VERB
emaj-101	29	41	data	datum	NOUN
emaj-101	29	42	into	into	ADP
emaj-101	29	43	meaningful	meaningful	ADJ
emaj-101	29	44	information	information	NOUN
emaj-101	29	45	for	for	ADP
emaj-101	29	46	business	business	NOUN
emaj-101	29	47	decisionmakers	decisionmaker	NOUN
emaj-101	29	48	.	.	PUNCT
emaj-101	30	1	in	in	ADP
emaj-101	30	2	this	this	DET
emaj-101	30	3	spirit	spirit	NOUN
emaj-101	30	4	,	,	PUNCT
emaj-101	30	5	a	a	DET
emaj-101	30	6	common	common	ADJ
emaj-101	30	7	churn	churn	NOUN
emaj-101	30	8	management	management	NOUN
emaj-101	30	9	process	process	NOUN
emaj-101	30	10	involves	involve	VERB
emaj-101	30	11	constructing	construct	VERB
emaj-101	30	12	a	a	DET
emaj-101	30	13	churn	churn	NOUN
emaj-101	30	14	prediction	prediction	NOUN
emaj-101	30	15	model	model	NOUN
emaj-101	30	16	using	use	VERB
emaj-101	30	17	past	past	ADJ
emaj-101	30	18	churn	churn	NOUN
emaj-101	30	19	data	datum	NOUN
emaj-101	30	20	,	,	PUNCT
emaj-101	30	21	and	and	CCONJ
emaj-101	30	22	determining	determine	VERB
emaj-101	30	23	key	key	ADJ
emaj-101	30	24	variables	variable	NOUN
emaj-101	30	25	,	,	PUNCT
emaj-101	30	26	which	which	PRON
emaj-101	30	27	influence	influence	NOUN
emaj-101	30	28	churn	churn	NOUN
emaj-101	30	29	.	.	PUNCT
emaj-101	31	1	the	the	DET
emaj-101	31	2	churn	churn	NOUN
emaj-101	31	3	model	model	NOUN
emaj-101	31	4	is	be	AUX
emaj-101	31	5	then	then	ADV
emaj-101	31	6	used	use	VERB
emaj-101	31	7	to	to	PART
emaj-101	31	8	identify	identify	VERB
emaj-101	31	9	and	and	CCONJ
emaj-101	31	10	classify	classify	VERB
emaj-101	31	11	a	a	DET
emaj-101	31	12	list	list	NOUN
emaj-101	31	13	of	of	ADP
emaj-101	31	14	customers	customer	NOUN
emaj-101	31	15	with	with	ADP
emaj-101	31	16	potentially	potentially	ADV
emaj-101	31	17	high	high	ADJ
emaj-101	31	18	risk	risk	NOUN
emaj-101	31	19	of	of	ADP
emaj-101	31	20	churn	churn	NOUN
emaj-101	31	21	(	(	PUNCT
emaj-101	31	22	potential	potential	ADJ
emaj-101	31	23	churners	churner	NOUN
emaj-101	31	24	)	)	PUNCT
emaj-101	31	25	from	from	ADP
emaj-101	31	26	existing	exist	VERB
emaj-101	31	27	customer	customer	NOUN
emaj-101	31	28	data	datum	NOUN
emaj-101	31	29	and	and	CCONJ
emaj-101	31	30	to	to	PART
emaj-101	31	31	perform	perform	VERB
emaj-101	31	32	the	the	DET
emaj-101	31	33	appropriate	appropriate	ADJ
emaj-101	31	34	retention	retention	NOUN
emaj-101	31	35	activities	activity	NOUN
emaj-101	31	36	(	(	PUNCT
emaj-101	31	37	ngai	ngai	PROPN
emaj-101	31	38	,	,	PUNCT
emaj-101	31	39	xiu	xiu	PROPN
emaj-101	31	40	&	&	CCONJ
emaj-101	31	41	chau	chau	PROPN
emaj-101	31	42	.	.	PROPN
emaj-101	31	43	,	,	PUNCT
emaj-101	31	44	2009	2009	NUM
emaj-101	31	45	;	;	PUNCT
emaj-101	31	46	coussement	coussement	PROPN
emaj-101	31	47	&	&	CCONJ
emaj-101	31	48	van	van	PROPN
emaj-101	31	49	den	den	PROPN
emaj-101	31	50	poel	poel	NOUN
emaj-101	31	51	.	.	PUNCT
emaj-101	32	1	,	,	PUNCT
emaj-101	33	1	2008	2008	NUM
emaj-101	33	2	;	;	PUNCT
emaj-101	33	3	chu	chu	PROPN
emaj-101	33	4	,	,	PUNCT
emaj-101	33	5	tsai	tsai	PROPN
emaj-101	33	6	&	&	CCONJ
emaj-101	33	7	ho	ho	PROPN
emaj-101	33	8	.	.	PROPN
emaj-101	33	9	,	,	PUNCT
emaj-101	33	10	2007	2007	NUM
emaj-101	33	11	;	;	PUNCT
emaj-101	33	12	au	au	PROPN
emaj-101	33	13	,	,	PUNCT
emaj-101	33	14	chen	chen	PROPN
emaj-101	33	15	&	&	CCONJ
emaj-101	33	16	yao	yao	PROPN
emaj-101	33	17	.	.	PROPN
emaj-101	33	18	,	,	PUNCT
emaj-101	33	19	2003	2003	NUM
emaj-101	33	20	;	;	PUNCT
emaj-101	33	21	berson	berson	NOUN
emaj-101	33	22	et	et	PROPN
emaj-101	33	23	al	al	PROPN
emaj-101	33	24	.	.	PROPN
emaj-101	33	25	,	,	PUNCT
emaj-101	33	26	2000	2000	NUM
emaj-101	33	27	)	)	PUNCT
emaj-101	33	28	.	.	PUNCT
emaj-101	34	1	the	the	DET
emaj-101	34	2	efficiency	efficiency	NOUN
emaj-101	34	3	of	of	ADP
emaj-101	34	4	a	a	DET
emaj-101	34	5	company	company	NOUN
emaj-101	34	6	’s	’s	PART
emaj-101	34	7	combined	combine	VERB
emaj-101	34	8	crm	crm	PROPN
emaj-101	34	9	and	and	CCONJ
emaj-101	34	10	churn	churn	NOUN
emaj-101	34	11	management	management	NOUN
emaj-101	34	12	strategy	strategy	NOUN
emaj-101	34	13	is	be	AUX
emaj-101	34	14	measured	measure	VERB
emaj-101	34	15	in	in	ADP
emaj-101	34	16	terms	term	NOUN
emaj-101	34	17	of	of	ADP
emaj-101	34	18	effectively	effectively	ADV
emaj-101	34	19	decreasing	decrease	VERB
emaj-101	34	20	of	of	ADP
emaj-101	34	21	the	the	DET
emaj-101	34	22	churn	churn	NOUN
emaj-101	34	23	rate	rate	NOUN
emaj-101	34	24	(	(	PUNCT
emaj-101	34	25	or	or	CCONJ
emaj-101	34	26	increase	increase	NOUN
emaj-101	34	27	of	of	ADP
emaj-101	34	28	the	the	DET
emaj-101	34	29	retention	retention	NOUN
emaj-101	34	30	rate	rate	NOUN
emaj-101	34	31	)	)	PUNCT
emaj-101	34	32	,	,	PUNCT
emaj-101	34	33	and	and	CCONJ
emaj-101	34	34	not	not	PART
emaj-101	34	35	only	only	ADV
emaj-101	34	36	by	by	ADP
emaj-101	34	37	whether	whether	SCONJ
emaj-101	34	38	it	it	PRON
emaj-101	34	39	can	can	AUX
emaj-101	34	40	locate	locate	VERB
emaj-101	34	41	a	a	DET
emaj-101	34	42	list	list	NOUN
emaj-101	34	43	of	of	ADP
emaj-101	34	44	potential	potential	ADJ
emaj-101	34	45	churners	churner	NOUN
emaj-101	34	46	.	.	PUNCT
emaj-101	35	1	in	in	ADP
emaj-101	35	2	the	the	DET
emaj-101	35	3	light	light	NOUN
emaj-101	35	4	of	of	ADP
emaj-101	35	5	this	this	PRON
emaj-101	35	6	,	,	PUNCT
emaj-101	35	7	this	this	DET
emaj-101	35	8	study	study	NOUN
emaj-101	35	9	focuses	focus	VERB
emaj-101	35	10	on	on	ADP
emaj-101	35	11	building	build	VERB
emaj-101	35	12	operations	operation	NOUN
emaj-101	35	13	research	research	NOUN
emaj-101	35	14	models	model	NOUN
emaj-101	35	15	in	in	ADP
emaj-101	35	16	order	order	NOUN
emaj-101	35	17	to	to	PART
emaj-101	35	18	identify	identify	VERB
emaj-101	35	19	customers	customer	NOUN
emaj-101	35	20	with	with	ADP
emaj-101	35	21	a	a	DET
emaj-101	35	22	high	high	ADJ
emaj-101	35	23	churn	churn	NOUN
emaj-101	35	24	risk	risk	NOUN
emaj-101	35	25	.	.	PUNCT
emaj-101	36	1	it	it	PRON
emaj-101	36	2	deploys	deploy	VERB
emaj-101	36	3	data	datum	NOUN
emaj-101	36	4	from	from	ADP
emaj-101	36	5	the	the	DET
emaj-101	36	6	customers	customer	NOUN
emaj-101	36	7	themselves	themselves	PRON
emaj-101	36	8	(	(	PUNCT
emaj-101	36	9	demand	demand	NOUN
emaj-101	36	10	side	side	NOUN
emaj-101	36	11	)	)	PUNCT
emaj-101	36	12	,	,	PUNCT
emaj-101	36	13	rather	rather	ADV
emaj-101	36	14	than	than	ADP
emaj-101	36	15	database	database	NOUN
emaj-101	36	16	(	(	PUNCT
emaj-101	36	17	supplier	supplier	NOUN
emaj-101	36	18	point	point	NOUN
emaj-101	36	19	of	of	ADP
emaj-101	36	20	view	view	NOUN
emaj-101	36	21	)	)	PUNCT
emaj-101	36	22	which	which	PRON
emaj-101	36	23	may	may	AUX
emaj-101	36	24	not	not	PART
emaj-101	36	25	reflect	reflect	VERB
emaj-101	36	26	reality	reality	NOUN
emaj-101	36	27	on	on	ADP
emaj-101	36	28	the	the	DET
emaj-101	36	29	responsiveness	responsiveness	NOUN
emaj-101	36	30	of	of	ADP
emaj-101	36	31	the	the	DET
emaj-101	36	32	subscribers	subscriber	NOUN
emaj-101	36	33	to	to	PART
emaj-101	36	34	retention	retention	VERB
emaj-101	36	35	strategies	strategy	NOUN
emaj-101	36	36	of	of	ADP
emaj-101	36	37	the	the	DET
emaj-101	36	38	telecom	telecom	NOUN
emaj-101	36	39	industry	industry	NOUN
emaj-101	36	40	.	.	PUNCT
emaj-101	37	1	this	this	DET
emaj-101	37	2	study	study	NOUN
emaj-101	37	3	employed	employ	VERB
emaj-101	37	4	the	the	DET
emaj-101	37	5	use	use	NOUN
emaj-101	37	6	of	of	ADP
emaj-101	37	7	questionnaires	questionnaire	NOUN
emaj-101	37	8	and	and	CCONJ
emaj-101	37	9	interviews	interview	NOUN
emaj-101	37	10	to	to	PART
emaj-101	37	11	get	get	VERB
emaj-101	37	12	information	information	NOUN
emaj-101	37	13	from	from	ADP
emaj-101	37	14	subscribers`/customers	subscribers`/customer	NOUN
emaj-101	37	15	`	`	PUNCT
emaj-101	37	16	who	who	PRON
emaj-101	37	17	are	be	AUX
emaj-101	37	18	directly	directly	ADV
emaj-101	37	19	involved	involve	VERB
emaj-101	37	20	in	in	ADP
emaj-101	37	21	the	the	DET
emaj-101	37	22	activities	activity	NOUN
emaj-101	37	23	in	in	ADP
emaj-101	37	24	the	the	DET
emaj-101	37	25	industry	industry	NOUN
emaj-101	37	26	and	and	CCONJ
emaj-101	37	27	therefore	therefore	ADV
emaj-101	37	28	can	can	AUX
emaj-101	37	29	provide	provide	VERB
emaj-101	37	30	information	information	NOUN
emaj-101	37	31	on	on	ADP
emaj-101	37	32	what	what	PRON
emaj-101	37	33	motivates	motivate	VERB
emaj-101	37	34	their	their	PRON
emaj-101	37	35	decision	decision	NOUN
emaj-101	37	36	to	to	PART
emaj-101	37	37	churn	churn	VERB
emaj-101	37	38	or	or	CCONJ
emaj-101	37	39	not	not	PART
emaj-101	37	40	to	to	PART
emaj-101	37	41	churn	churn	VERB
emaj-101	37	42	.	.	PUNCT
emaj-101	38	1	such	such	ADJ
emaj-101	38	2	direct	direct	ADJ
emaj-101	38	3	information	information	NOUN
emaj-101	38	4	from	from	ADP
emaj-101	38	5	the	the	DET
emaj-101	38	6	customers	customer	NOUN
emaj-101	38	7	on	on	ADP
emaj-101	38	8	what	what	PRON
emaj-101	38	9	they	they	PRON
emaj-101	38	10	desire	desire	VERB
emaj-101	38	11	helped	help	VERB
emaj-101	38	12	to	to	PART
emaj-101	38	13	predict	predict	VERB
emaj-101	38	14	customer	customer	NOUN
emaj-101	38	15	that	that	PRON
emaj-101	38	16	may	may	AUX
emaj-101	38	17	churn	churn	VERB
emaj-101	38	18	.	.	PUNCT
emaj-101	39	1	it	it	PRON
emaj-101	39	2	will	will	AUX
emaj-101	39	3	also	also	ADV
emaj-101	39	4	help	help	VERB
emaj-101	39	5	the	the	DET
emaj-101	39	6	firms	firm	NOUN
emaj-101	39	7	to	to	PART
emaj-101	39	8	meet	meet	VERB
emaj-101	39	9	the	the	DET
emaj-101	39	10	desires	desire	NOUN
emaj-101	39	11	of	of	ADP
emaj-101	39	12	profitable	profitable	ADJ
emaj-101	39	13	customers	customer	NOUN
emaj-101	39	14	in	in	ADP
emaj-101	39	15	order	order	NOUN
emaj-101	39	16	to	to	PART
emaj-101	39	17	retain	retain	VERB
emaj-101	39	18	them	they	PRON
emaj-101	39	19	(	(	PUNCT
emaj-101	39	20	retention	retention	NOUN
emaj-101	39	21	)	)	PUNCT
emaj-101	39	22	for	for	ADP
emaj-101	39	23	the	the	DET
emaj-101	39	24	survival	survival	NOUN
emaj-101	39	25	of	of	ADP
emaj-101	39	26	the	the	DET
emaj-101	39	27	telecommunication	telecommunication	NOUN
emaj-101	39	28	firm	firm	NOUN
emaj-101	39	29	.	.	PUNCT
emaj-101	40	1	the	the	DET
emaj-101	40	2	combination	combination	NOUN
emaj-101	40	3	of	of	ADP
emaj-101	40	4	two	two	NUM
emaj-101	40	5	operations	operation	NOUN
emaj-101	40	6	research	research	NOUN
emaj-101	40	7	models	model	NOUN
emaj-101	40	8	(	(	PUNCT
emaj-101	40	9	analytic	analytic	ADJ
emaj-101	40	10	hierarchy	hierarchy	NOUN
emaj-101	40	11	process	process	NOUN
emaj-101	40	12	and	and	CCONJ
emaj-101	40	13	markov	markov	NOUN
emaj-101	40	14	chain	chain	NOUN
emaj-101	40	15	)	)	PUNCT
emaj-101	40	16	to	to	ADP
emaj-101	40	17	the	the	DET
emaj-101	40	18	analysis	analysis	NOUN
emaj-101	40	19	of	of	ADP
emaj-101	40	20	customers	customer	NOUN
emaj-101	40	21	churn	churn	VERB
emaj-101	40	22	and	and	CCONJ
emaj-101	40	23	retention	retention	NOUN
emaj-101	40	24	decision	decision	NOUN
emaj-101	40	25	is	be	AUX
emaj-101	40	26	important	important	ADJ
emaj-101	40	27	in	in	ADP
emaj-101	40	28	view	view	NOUN
emaj-101	40	29	of	of	ADP
emaj-101	40	30	the	the	DET
emaj-101	40	31	some	some	DET
emaj-101	40	32	shortfalls	shortfall	NOUN
emaj-101	40	33	,	,	PUNCT
emaj-101	40	34	which	which	PRON
emaj-101	40	35	is	be	AUX
emaj-101	40	36	identified	identify	VERB
emaj-101	40	37	on	on	ADP
emaj-101	40	38	table	table	NOUN
emaj-101	40	39	2.1	2.1	NUM
emaj-101	40	40	.	.	PUNCT
emaj-101	41	1	however	however	ADV
emaj-101	41	2	,	,	PUNCT
emaj-101	41	3	decision	decision	NOUN
emaj-101	41	4	trees	tree	NOUN
emaj-101	41	5	and	and	CCONJ
emaj-101	41	6	neural	neural	ADJ
emaj-101	41	7	networks	network	NOUN
emaj-101	41	8	are	be	AUX
emaj-101	41	9	the	the	DET
emaj-101	41	10	staples	staple	NOUN
emaj-101	41	11	of	of	ADP
emaj-101	41	12	advanced	advanced	ADJ
emaj-101	41	13	knowledge	knowledge	NOUN
emaj-101	41	14	discovery	discovery	NOUN
emaj-101	41	15	workbenches	workbench	NOUN
emaj-101	41	16	(	(	PUNCT
emaj-101	41	17	ibm	ibm	PROPN
emaj-101	41	18	corporation	corporation	NOUN
emaj-101	41	19	,	,	PUNCT
emaj-101	41	20	2010	2010	NUM
emaj-101	41	21	)	)	PUNCT
emaj-101	41	22	.	.	PUNCT
emaj-101	42	1	still	still	ADV
emaj-101	42	2	,	,	PUNCT
emaj-101	42	3	some	some	DET
emaj-101	42	4	techniques	technique	NOUN
emaj-101	42	5	,	,	PUNCT
emaj-101	42	6	such	such	ADJ
emaj-101	42	7	as	as	ADP
emaj-101	42	8	neural	neural	ADJ
emaj-101	42	9	networks	network	NOUN
emaj-101	42	10	,	,	PUNCT
emaj-101	42	11	can	can	AUX
emaj-101	42	12	be	be	AUX
emaj-101	42	13	applied	apply	VERB
emaj-101	42	14	to	to	ADP
emaj-101	42	15	the	the	DET
emaj-101	42	16	churn	churn	NOUN
emaj-101	42	17	problem	problem	NOUN
emaj-101	42	18	,	,	PUNCT
emaj-101	42	19	that	that	PRON
emaj-101	42	20	are	be	AUX
emaj-101	42	21	able	able	ADJ
emaj-101	42	22	to	to	PART
emaj-101	42	23	uncover	uncover	VERB
emaj-101	42	24	complex	complex	ADJ
emaj-101	42	25	patterns	pattern	NOUN
emaj-101	42	26	as	as	SCONJ
emaj-101	42	27	regards	regard	VERB
emaj-101	42	28	the	the	DET
emaj-101	42	29	types	type	NOUN
emaj-101	42	30	of	of	ADP
emaj-101	42	31	customers	customer	NOUN
emaj-101	42	32	and	and	CCONJ
emaj-101	42	33	their	their	PRON
emaj-101	42	34	rank	rank	NOUN
emaj-101	42	35	,	,	PUNCT
emaj-101	42	36	based	base	VERB
emaj-101	42	37	on	on	ADP
emaj-101	42	38	a	a	DET
emaj-101	42	39	score	score	NOUN
emaj-101	42	40	,	,	PUNCT
emaj-101	42	41	or	or	CCONJ
emaj-101	42	42	the	the	DET
emaj-101	42	43	possibility	possibility	NOUN
emaj-101	42	44	of	of	ADP
emaj-101	42	45	churning	churn	VERB
emaj-101	42	46	.	.	PUNCT
emaj-101	43	1	but	but	CCONJ
emaj-101	43	2	,	,	PUNCT
emaj-101	43	3	as	as	ADV
emaj-101	43	4	powerful	powerful	ADJ
emaj-101	43	5	as	as	SCONJ
emaj-101	43	6	the	the	DET
emaj-101	43	7	technique	technique	NOUN
emaj-101	43	8	is	be	AUX
emaj-101	43	9	,	,	PUNCT
emaj-101	43	10	neural	neural	ADJ
emaj-101	43	11	networks	network	NOUN
emaj-101	43	12	are	be	AUX
emaj-101	43	13	difficult	difficult	ADJ
emaj-101	43	14	to	to	PART
emaj-101	43	15	interpret	interpret	VERB
emaj-101	43	16	and	and	CCONJ
emaj-101	43	17	do	do	AUX
emaj-101	43	18	not	not	PART
emaj-101	43	19	readily	readily	ADV
emaj-101	43	20	give	give	VERB
emaj-101	43	21	up	up	ADP
emaj-101	43	22	the	the	DET
emaj-101	43	23	process	process	NOUN
emaj-101	43	24	by	by	ADP
emaj-101	43	25	which	which	PRON
emaj-101	43	26	a	a	DET
emaj-101	43	27	customer	customer	NOUN
emaj-101	43	28	has	have	AUX
emaj-101	43	29	been	be	AUX
emaj-101	43	30	scored	score	VERB
emaj-101	43	31	.	.	PUNCT
emaj-101	44	1	this	this	PRON
emaj-101	44	2	means	mean	VERB
emaj-101	44	3	that	that	SCONJ
emaj-101	44	4	,	,	PUNCT
emaj-101	44	5	since	since	SCONJ
emaj-101	44	6	it	it	PRON
emaj-101	44	7	does	do	AUX
emaj-101	44	8	not	not	PART
emaj-101	44	9	relate	relate	VERB
emaj-101	44	10	with	with	ADP
emaj-101	44	11	customers	customer	NOUN
emaj-101	44	12	directly	directly	ADV
emaj-101	44	13	in	in	ADP
emaj-101	44	14	gathering	gather	VERB
emaj-101	44	15	the	the	DET
emaj-101	44	16	data	datum	NOUN
emaj-101	44	17	or	or	CCONJ
emaj-101	44	18	getting	get	VERB
emaj-101	44	19	information	information	NOUN
emaj-101	44	20	on	on	ADP
emaj-101	44	21	the	the	DET
emaj-101	44	22	motivation	motivation	NOUN
emaj-101	44	23	for	for	ADP
emaj-101	44	24	churn	churn	NOUN
emaj-101	44	25	or	or	CCONJ
emaj-101	44	26	retention	retention	NOUN
emaj-101	44	27	,	,	PUNCT
emaj-101	44	28	it	it	PRON
emaj-101	44	29	will	will	AUX
emaj-101	44	30	not	not	PART
emaj-101	44	31	be	be	AUX
emaj-101	44	32	appropriate	appropriate	ADJ
emaj-101	44	33	for	for	ADP
emaj-101	44	34	better	well	ADJ
emaj-101	44	35	understanding	understanding	NOUN
emaj-101	44	36	of	of	ADP
emaj-101	44	37	why	why	SCONJ
emaj-101	44	38	customers	customer	NOUN
emaj-101	44	39	churn	churn	VERB
emaj-101	44	40	or	or	CCONJ
emaj-101	44	41	stay	stay	VERB
emaj-101	44	42	(	(	PUNCT
emaj-101	44	43	remain	remain	VERB
emaj-101	44	44	)	)	PUNCT
emaj-101	44	45	with	with	ADP
emaj-101	44	46	a	a	DET
emaj-101	44	47	particular	particular	ADJ
emaj-101	44	48	network	network	NOUN
emaj-101	44	49	provider	provider	NOUN
emaj-101	44	50	,	,	PUNCT
emaj-101	44	51	which	which	PRON
emaj-101	44	52	is	be	AUX
emaj-101	44	53	the	the	DET
emaj-101	44	54	thrust	thrust	NOUN
emaj-101	44	55	of	of	ADP
emaj-101	44	56	this	this	DET
emaj-101	44	57	study	study	NOUN
emaj-101	44	58	.	.	PUNCT
emaj-101	45	1	the	the	DET
emaj-101	45	2	reason(s	reason(s	NOUN
emaj-101	45	3	)	)	PUNCT
emaj-101	45	4	are	be	AUX
emaj-101	45	5	not	not	PART
emaj-101	45	6	only	only	ADV
emaj-101	45	7	customers	customer	NOUN
emaj-101	45	8	’	'	PUNCT
emaj-101	45	9	specific	specific	ADJ
emaj-101	45	10	at	at	ADP
emaj-101	45	11	times	time	NOUN
emaj-101	45	12	,	,	PUNCT
emaj-101	45	13	but	but	CCONJ
emaj-101	45	14	also	also	ADV
emaj-101	45	15	geographical	geographical	ADJ
emaj-101	45	16	,	,	PUNCT
emaj-101	45	17	economic	economic	ADJ
emaj-101	45	18	,	,	PUNCT
emaj-101	45	19	social	social	ADJ
emaj-101	45	20	-	-	PUNCT
emaj-101	45	21	cultural	cultural	ADJ
emaj-101	45	22	,	,	PUNCT
emaj-101	45	23	situational	situational	ADJ
emaj-101	45	24	and	and	CCONJ
emaj-101	45	25	other	other	ADJ
emaj-101	45	26	factors	factor	NOUN
emaj-101	45	27	bond	bond	NOUN
emaj-101	45	28	.	.	PUNCT
emaj-101	46	1	decision	decision	NOUN
emaj-101	46	2	trees	tree	NOUN
emaj-101	46	3	,	,	PUNCT
emaj-101	46	4	on	on	ADP
emaj-101	46	5	the	the	DET
emaj-101	46	6	other	other	ADJ
emaj-101	46	7	hand	hand	NOUN
emaj-101	46	8	,	,	PUNCT
emaj-101	46	9	build	build	VERB
emaj-101	46	10	very	very	ADV
emaj-101	46	11	open	open	ADJ
emaj-101	46	12	and	and	CCONJ
emaj-101	46	13	interpretable	interpretable	ADJ
emaj-101	46	14	models	model	NOUN
emaj-101	46	15	that	that	PRON
emaj-101	46	16	show	show	VERB
emaj-101	46	17	the	the	DET
emaj-101	46	18	analyst	analyst	NOUN
emaj-101	46	19	the	the	DET
emaj-101	46	20	patterns	pattern	NOUN
emaj-101	46	21	discovered	discover	VERB
emaj-101	46	22	but	but	CCONJ
emaj-101	46	23	fail	fail	VERB
emaj-101	46	24	to	to	PART
emaj-101	46	25	capture	capture	VERB
emaj-101	46	26	data	datum	NOUN
emaj-101	46	27	from	from	ADP
emaj-101	46	28	customers	customer	NOUN
emaj-101	46	29	directly	directly	ADV
emaj-101	46	30	on	on	ADP
emaj-101	46	31	reasons	reason	NOUN
emaj-101	46	32	for	for	ADP
emaj-101	46	33	churning	churn	VERB
emaj-101	46	34	or	or	CCONJ
emaj-101	46	35	retaining	retain	VERB
emaj-101	46	36	network	network	NOUN
emaj-101	46	37	sim	sim	NOUN
emaj-101	46	38	.	.	PUNCT
emaj-101	47	1	it	it	PRON
emaj-101	47	2	is	be	AUX
emaj-101	47	3	evident	evident	ADJ
emaj-101	47	4	from	from	ADP
emaj-101	47	5	table	table	NOUN
emaj-101	47	6	2.1	2.1	NUM
emaj-101	47	7	and	and	CCONJ
emaj-101	47	8	the	the	DET
emaj-101	47	9	discussion	discussion	NOUN
emaj-101	47	10	that	that	PRON
emaj-101	47	11	follows	follow	VERB
emaj-101	47	12	that	that	SCONJ
emaj-101	47	13	this	this	DET
emaj-101	47	14	study	study	NOUN
emaj-101	47	15	is	be	AUX
emaj-101	47	16	unique	unique	ADJ
emaj-101	47	17	,	,	PUNCT
emaj-101	47	18	because	because	SCONJ
emaj-101	47	19	it	it	PRON
emaj-101	47	20	proposes	propose	VERB
emaj-101	47	21	a	a	DET
emaj-101	47	22	combination	combination	NOUN
emaj-101	47	23	of	of	ADP
emaj-101	47	24	ahp	ahp	NOUN
emaj-101	47	25	and	and	CCONJ
emaj-101	47	26	markov	markov	NOUN
emaj-101	47	27	chain	chain	NOUN
emaj-101	47	28	not	not	PART
emaj-101	47	29	only	only	ADV
emaj-101	47	30	to	to	PART
emaj-101	47	31	predict	predict	VERB
emaj-101	47	32	customers	customer	NOUN
emaj-101	47	33	churn	churn	VERB
emaj-101	47	34	and	and	CCONJ
emaj-101	47	35	retention	retention	NOUN
emaj-101	47	36	in	in	ADP
emaj-101	47	37	nigeria	nigeria	PROPN
emaj-101	47	38	mobile	mobile	PROPN
emaj-101	47	39	telecommunication	telecommunication	NOUN
emaj-101	47	40	industry	industry	NOUN
emaj-101	47	41	,	,	PUNCT
emaj-101	47	42	but	but	CCONJ
emaj-101	47	43	also	also	ADV
emaj-101	47	44	to	to	PART
emaj-101	47	45	unravel	unravel	VERB
emaj-101	47	46	the	the	DET
emaj-101	47	47	motivation	motivation	NOUN
emaj-101	47	48	for	for	ADP
emaj-101	47	49	churn	churn	NOUN
emaj-101	47	50	or	or	CCONJ
emaj-101	47	51	retain	retain	VERB
emaj-101	47	52	the	the	DET
emaj-101	47	53	sim	sim	NOUN
emaj-101	47	54	of	of	ADP
emaj-101	47	55	particular	particular	ADJ
emaj-101	47	56	network	network	NOUN
emaj-101	47	57	provider	provider	NOUN
emaj-101	47	58	.	.	PUNCT
emaj-101	48	1	this	this	PRON
emaj-101	48	2	will	will	AUX
emaj-101	48	3	inform	inform	VERB
emaj-101	48	4	good	good	ADJ
emaj-101	48	5	policy	policy	NOUN
emaj-101	48	6	and	and	CCONJ
emaj-101	48	7	strategic	strategic	ADJ
emaj-101	48	8	decisions	decision	NOUN
emaj-101	48	9	appropriate	appropriate	ADJ
emaj-101	48	10	for	for	ADP
emaj-101	48	11	stakeholders	stakeholder	NOUN
emaj-101	48	12	in	in	ADP
emaj-101	48	13	the	the	DET
emaj-101	48	14	nigeria	nigeria	PROPN
emaj-101	48	15	telecommunication	telecommunication	NOUN
emaj-101	48	16	industry	industry	NOUN
emaj-101	48	17	.	.	PUNCT
emaj-101	49	1	this	this	PRON
emaj-101	49	2	will	will	AUX
emaj-101	49	3	in	in	ADP
emaj-101	49	4	the	the	DET
emaj-101	49	5	end	end	NOUN
emaj-101	49	6	engender	engender	VERB
emaj-101	49	7	sustainable	sustainable	ADJ
emaj-101	49	8	growth	growth	NOUN
emaj-101	49	9	of	of	ADP
emaj-101	49	10	the	the	DET
emaj-101	49	11	industry	industry	NOUN
emaj-101	49	12	,	,	PUNCT
emaj-101	49	13	through	through	ADP
emaj-101	49	14	the	the	DET
emaj-101	49	15	satisfaction	satisfaction	NOUN
emaj-101	49	16	of	of	ADP
emaj-101	49	17	customers	customer	NOUN
emaj-101	49	18	/	/	SYM
emaj-101	49	19	subscribers	subscriber	NOUN
emaj-101	49	20	demands	demand	VERB
emaj-101	49	21	,	,	PUNCT
emaj-101	49	22	their	their	PRON
emaj-101	49	23	profitability	profitability	NOUN
emaj-101	49	24	,	,	PUNCT
emaj-101	49	25	as	as	ADV
emaj-101	49	26	well	well	ADV
emaj-101	49	27	as	as	ADP
emaj-101	49	28	survival	survival	NOUN
emaj-101	49	29	.	.	PUNCT
emaj-101	50	1	volume	volume	NOUN
emaj-101	50	2	6	6	NUM
emaj-101	50	3	no	no	DET
emaj-101	50	4	2	2	NUM
emaj-101	50	5	(	(	PUNCT
emaj-101	50	6	2016	2016	NUM
emaj-101	50	7	)	)	PUNCT
emaj-101	50	8	|	|	ADV
emaj-101	50	9	issn	issn	VERB
emaj-101	50	10	2158	2158	NUM
emaj-101	50	11	-	-	SYM
emaj-101	50	12	8708	8708	NUM
emaj-101	50	13	(	(	PUNCT
emaj-101	50	14	online	online	NOUN
emaj-101	50	15	)	)	PUNCT
emaj-101	50	16	|	|	ADV
emaj-101	50	17	doi	doi	X
emaj-101	50	18	10.5195	10.5195	NUM
emaj-101	50	19	/	/	SYM
emaj-101	50	20	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	50	21	|	|	ADV
emaj-101	50	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	50	23	sulaimon	sulaimon	PROPN
emaj-101	50	24	olanrewaju	olanrewaju	ADJ
emaj-101	50	25	adebiyi	adebiyi	PROPN
emaj-101	50	26	,	,	PUNCT
emaj-101	50	27	emmanuel	emmanuel	PROPN
emaj-101	50	28	olateju	olateju	PROPN
emaj-101	50	29	oyatoye	oyatoye	PROPN
emaj-101	50	30	,	,	PUNCT
emaj-101	50	31	bilqis	bilqis	VERB
emaj-101	50	32	bolanle	bolanle	PROPN
emaj-101	50	33	amole	amole	NOUN
emaj-101	50	34	emerging	emerge	VERB
emaj-101	50	35	markets	market	NOUN
emaj-101	50	36	journal	journal	NOUN
emaj-101	51	1	|	|	ADV
emaj-101	51	2	p	p	NOUN
emaj-101	51	3	a	a	DET
emaj-101	51	4	g	g	NOUN
emaj-101	51	5	e	e	NOUN
emaj-101	51	6	|13	|13	NUM
emaj-101	51	7	1	1	NUM
emaj-101	51	8	.	.	PUNCT
emaj-101	52	1	literature	literature	NOUN
emaj-101	52	2	review	review	VERB
emaj-101	52	3	1.1	1.1	NUM
emaj-101	52	4	.	.	PUNCT
emaj-101	53	1	social	social	ADJ
emaj-101	53	2	exchange	exchange	NOUN
emaj-101	53	3	theory	theory	NOUN
emaj-101	53	4	social	social	ADJ
emaj-101	53	5	exchange	exchange	NOUN
emaj-101	53	6	theory	theory	NOUN
emaj-101	53	7	is	be	AUX
emaj-101	53	8	based	base	VERB
emaj-101	53	9	on	on	ADP
emaj-101	53	10	the	the	DET
emaj-101	53	11	premise	premise	NOUN
emaj-101	53	12	that	that	SCONJ
emaj-101	53	13	human	human	ADJ
emaj-101	53	14	behaviour	behaviour	NOUN
emaj-101	53	15	or	or	CCONJ
emaj-101	53	16	social	social	ADJ
emaj-101	53	17	interaction	interaction	NOUN
emaj-101	53	18	is	be	AUX
emaj-101	53	19	an	an	DET
emaj-101	53	20	exchange	exchange	NOUN
emaj-101	53	21	of	of	ADP
emaj-101	53	22	activity	activity	NOUN
emaj-101	53	23	,	,	PUNCT
emaj-101	53	24	tangible	tangible	ADJ
emaj-101	53	25	and	and	CCONJ
emaj-101	53	26	intangible	intangible	ADJ
emaj-101	53	27	,	,	PUNCT
emaj-101	53	28	particularly	particularly	ADV
emaj-101	53	29	of	of	ADP
emaj-101	53	30	rewards	reward	NOUN
emaj-101	53	31	and	and	CCONJ
emaj-101	53	32	costs	cost	NOUN
emaj-101	53	33	(	(	PUNCT
emaj-101	53	34	homans	homan	NOUN
emaj-101	53	35	,	,	PUNCT
emaj-101	53	36	1961	1961	NUM
emaj-101	53	37	)	)	PUNCT
emaj-101	53	38	.	.	PUNCT
emaj-101	54	1	it	it	PRON
emaj-101	54	2	treats	treat	VERB
emaj-101	54	3	the	the	DET
emaj-101	54	4	exchange	exchange	NOUN
emaj-101	54	5	of	of	ADP
emaj-101	54	6	benefits	benefit	NOUN
emaj-101	54	7	,	,	PUNCT
emaj-101	54	8	notably	notably	ADV
emaj-101	54	9	giving	give	VERB
emaj-101	54	10	others	other	NOUN
emaj-101	54	11	something	something	PRON
emaj-101	54	12	more	more	ADV
emaj-101	54	13	valuable	valuable	ADJ
emaj-101	54	14	to	to	ADP
emaj-101	54	15	them	they	PRON
emaj-101	54	16	than	than	SCONJ
emaj-101	54	17	is	be	AUX
emaj-101	54	18	costly	costly	ADJ
emaj-101	54	19	to	to	ADP
emaj-101	54	20	the	the	DET
emaj-101	54	21	giver	giver	NOUN
emaj-101	54	22	,	,	PUNCT
emaj-101	54	23	and	and	CCONJ
emaj-101	54	24	vice	vice	ADV
emaj-101	54	25	versa	versa	ADV
emaj-101	54	26	,	,	PUNCT
emaj-101	54	27	as	as	ADP
emaj-101	54	28	the	the	DET
emaj-101	54	29	underlying	underlying	ADJ
emaj-101	54	30	basis	basis	NOUN
emaj-101	54	31	of	of	ADP
emaj-101	54	32	human	human	ADJ
emaj-101	54	33	behaviour	behaviour	NOUN
emaj-101	54	34	(	(	PUNCT
emaj-101	54	35	homans	homan	NOUN
emaj-101	54	36	,	,	PUNCT
emaj-101	54	37	1961	1961	NUM
emaj-101	54	38	)	)	PUNCT
emaj-101	54	39	and	and	CCONJ
emaj-101	54	40	therefore	therefore	ADV
emaj-101	54	41	,	,	PUNCT
emaj-101	54	42	a	a	DET
emaj-101	54	43	phenomenon	phenomenon	NOUN
emaj-101	54	44	which	which	PRON
emaj-101	54	45	permeating	permeate	VERB
emaj-101	54	46	all	all	DET
emaj-101	54	47	social	social	ADJ
emaj-101	54	48	life	life	NOUN
emaj-101	54	49	(	(	PUNCT
emaj-101	54	50	coleman	coleman	NOUN
emaj-101	54	51	,	,	PUNCT
emaj-101	54	52	1990	1990	NUM
emaj-101	54	53	)	)	PUNCT
emaj-101	54	54	.	.	PUNCT
emaj-101	55	1	not	not	PART
emaj-101	55	2	only	only	ADV
emaj-101	55	3	is	be	AUX
emaj-101	55	4	the	the	DET
emaj-101	55	5	market	market	NOUN
emaj-101	55	6	permeated	permeate	VERB
emaj-101	55	7	by	by	ADP
emaj-101	55	8	exchange	exchange	NOUN
emaj-101	55	9	,	,	PUNCT
emaj-101	55	10	but	but	CCONJ
emaj-101	55	11	also	also	ADV
emaj-101	55	12	by	by	ADP
emaj-101	55	13	the	the	DET
emaj-101	55	14	non	non	ADJ
emaj-101	55	15	-	-	ADJ
emaj-101	55	16	economic	economic	ADJ
emaj-101	55	17	realm	realm	NOUN
emaj-101	55	18	--	--	PUNCT
emaj-101	55	19	the	the	DET
emaj-101	55	20	social	social	ADJ
emaj-101	55	21	relations	relation	NOUN
emaj-101	55	22	situated	situate	VERB
emaj-101	55	23	between	between	ADP
emaj-101	55	24	extremes	extreme	NOUN
emaj-101	55	25	of	of	ADP
emaj-101	55	26	intimacy	intimacy	NOUN
emaj-101	55	27	,	,	PUNCT
emaj-101	55	28	self	self	NOUN
emaj-101	55	29	-	-	PUNCT
emaj-101	55	30	interest	interest	NOUN
emaj-101	55	31	or	or	CCONJ
emaj-101	55	32	cost	cost	NOUN
emaj-101	55	33	-	-	PUNCT
emaj-101	55	34	benefit	benefit	NOUN
emaj-101	55	35	calculation	calculation	NOUN
emaj-101	55	36	and	and	CCONJ
emaj-101	55	37	disinterested	disinterested	ADJ
emaj-101	55	38	,	,	PUNCT
emaj-101	55	39	as	as	ADV
emaj-101	55	40	well	well	ADV
emaj-101	55	41	as	as	ADP
emaj-101	55	42	expressive	expressive	ADJ
emaj-101	55	43	behaviour	behaviour	NOUN
emaj-101	55	44	(	(	PUNCT
emaj-101	55	45	blau	blau	PROPN
emaj-101	55	46	,	,	PUNCT
emaj-101	55	47	1964	1964	NUM
emaj-101	55	48	)	)	PUNCT
emaj-101	55	49	.	.	PUNCT
emaj-101	56	1	social	social	ADJ
emaj-101	56	2	exchange	exchange	NOUN
emaj-101	56	3	is	be	AUX
emaj-101	56	4	composed	compose	VERB
emaj-101	56	5	of	of	ADP
emaj-101	56	6	actions	action	NOUN
emaj-101	56	7	of	of	ADP
emaj-101	56	8	purposive	purposive	ADJ
emaj-101	56	9	actors	actor	NOUN
emaj-101	56	10	that	that	PRON
emaj-101	56	11	presuppose	presuppose	VERB
emaj-101	56	12	constellations	constellation	NOUN
emaj-101	56	13	of	of	ADP
emaj-101	56	14	interests	interest	NOUN
emaj-101	56	15	and	and	CCONJ
emaj-101	56	16	resources	resource	NOUN
emaj-101	56	17	.	.	PUNCT
emaj-101	57	1	the	the	DET
emaj-101	57	2	complex	complex	NOUN
emaj-101	57	3	of	of	ADP
emaj-101	57	4	interdependent	interdependent	ADJ
emaj-101	57	5	exchange	exchange	NOUN
emaj-101	57	6	processes	process	NOUN
emaj-101	57	7	constitutes	constitute	VERB
emaj-101	57	8	the	the	DET
emaj-101	57	9	market	market	NOUN
emaj-101	57	10	functioning	function	VERB
emaj-101	57	11	within	within	ADP
emaj-101	57	12	a	a	DET
emaj-101	57	13	definite	definite	ADJ
emaj-101	57	14	social	social	ADJ
emaj-101	57	15	and	and	CCONJ
emaj-101	57	16	institutional	institutional	ADJ
emaj-101	57	17	structure	structure	NOUN
emaj-101	57	18	,	,	PUNCT
emaj-101	57	19	though	though	ADV
emaj-101	57	20	;	;	PUNCT
emaj-101	57	21	admittedly	admittedly	ADV
emaj-101	57	22	,	,	PUNCT
emaj-101	57	23	the	the	DET
emaj-101	57	24	latter	latter	ADJ
emaj-101	57	25	has	have	AUX
emaj-101	57	26	not	not	PART
emaj-101	57	27	been	be	AUX
emaj-101	57	28	systematically	systematically	ADV
emaj-101	57	29	examined	examine	VERB
emaj-101	57	30	within	within	ADP
emaj-101	57	31	rational	rational	ADJ
emaj-101	57	32	choice	choice	NOUN
emaj-101	57	33	theory	theory	NOUN
emaj-101	57	34	.	.	PUNCT
emaj-101	58	1	since	since	SCONJ
emaj-101	58	2	these	these	DET
emaj-101	58	3	processes	process	NOUN
emaj-101	58	4	are	be	AUX
emaj-101	58	5	assumed	assume	VERB
emaj-101	58	6	to	to	PART
emaj-101	58	7	be	be	AUX
emaj-101	58	8	governed	govern	VERB
emaj-101	58	9	by	by	ADP
emaj-101	58	10	reciprocal	reciprocal	ADJ
emaj-101	58	11	relations	relation	NOUN
emaj-101	58	12	—	—	PUNCT
emaj-101	58	13	viz	viz	NUM
emaj-101	58	14	.	.	PUNCT
emaj-101	59	1	since	since	SCONJ
emaj-101	59	2	exchange	exchange	NOUN
emaj-101	59	3	is	be	AUX
emaj-101	59	4	defined	define	VERB
emaj-101	59	5	as	as	ADP
emaj-101	59	6	social	social	ADJ
emaj-101	59	7	interaction	interaction	NOUN
emaj-101	59	8	characterized	characterize	VERB
emaj-101	59	9	by	by	ADP
emaj-101	59	10	reciprocal	reciprocal	ADJ
emaj-101	59	11	stimuli	stimulus	NOUN
emaj-101	59	12	—	—	PUNCT
emaj-101	59	13	they	they	PRON
emaj-101	59	14	would	would	AUX
emaj-101	59	15	not	not	PART
emaj-101	59	16	continue	continue	VERB
emaj-101	59	17	in	in	ADP
emaj-101	59	18	the	the	DET
emaj-101	59	19	long	long	ADV
emaj-101	59	20	-	-	PUNCT
emaj-101	59	21	run	run	VERB
emaj-101	59	22	if	if	SCONJ
emaj-101	59	23	reciprocity	reciprocity	NOUN
emaj-101	59	24	were	be	AUX
emaj-101	59	25	violated	violate	VERB
emaj-101	59	26	.	.	PUNCT
emaj-101	60	1	the	the	DET
emaj-101	60	2	concept	concept	NOUN
emaj-101	60	3	of	of	ADP
emaj-101	60	4	exchange	exchange	NOUN
emaj-101	60	5	ratio	ratio	NOUN
emaj-101	60	6	or	or	CCONJ
emaj-101	60	7	balance	balance	NOUN
emaj-101	60	8	-	-	PUNCT
emaj-101	60	9	imbalance	imbalance	NOUN
emaj-101	60	10	,	,	PUNCT
emaj-101	60	11	leading	lead	VERB
emaj-101	60	12	to	to	ADP
emaj-101	60	13	the	the	DET
emaj-101	60	14	concepts	concept	NOUN
emaj-101	60	15	of	of	ADP
emaj-101	60	16	power	power	NOUN
emaj-101	60	17	,	,	PUNCT
emaj-101	60	18	dependence	dependence	NOUN
emaj-101	60	19	,	,	PUNCT
emaj-101	60	20	and	and	CCONJ
emaj-101	60	21	cohesion	cohesion	NOUN
emaj-101	60	22	,	,	PUNCT
emaj-101	60	23	is	be	AUX
emaj-101	60	24	implied	imply	VERB
emaj-101	60	25	in	in	ADP
emaj-101	60	26	the	the	DET
emaj-101	60	27	attribute	attribute	NOUN
emaj-101	60	28	of	of	ADP
emaj-101	60	29	reciprocal	reciprocal	ADJ
emaj-101	60	30	reinforcements	reinforcement	NOUN
emaj-101	60	31	(	(	PUNCT
emaj-101	60	32	emerson	emerson	PROPN
emaj-101	60	33	,	,	PUNCT
emaj-101	60	34	1969	1969	NUM
emaj-101	60	35	)	)	PUNCT
emaj-101	60	36	.	.	PUNCT
emaj-101	61	1	as	as	ADP
emaj-101	61	2	a	a	DET
emaj-101	61	3	consequence	consequence	NOUN
emaj-101	61	4	,	,	PUNCT
emaj-101	61	5	exchange	exchange	NOUN
emaj-101	61	6	theory	theory	NOUN
emaj-101	61	7	examines	examine	VERB
emaj-101	61	8	the	the	DET
emaj-101	61	9	processes	process	NOUN
emaj-101	61	10	which	which	PRON
emaj-101	61	11	establishes	establish	VERB
emaj-101	61	12	and	and	CCONJ
emaj-101	61	13	sustains	sustain	VERB
emaj-101	61	14	reciprocity	reciprocity	NOUN
emaj-101	61	15	in	in	ADP
emaj-101	61	16	social	social	ADJ
emaj-101	61	17	relations	relation	NOUN
emaj-101	61	18	,	,	PUNCT
emaj-101	61	19	or	or	CCONJ
emaj-101	61	20	the	the	DET
emaj-101	61	21	mutual	mutual	ADJ
emaj-101	61	22	gratifications	gratification	NOUN
emaj-101	61	23	between	between	ADP
emaj-101	61	24	individuals	individual	NOUN
emaj-101	61	25	.	.	PUNCT
emaj-101	62	1	the	the	DET
emaj-101	62	2	basic	basic	ADJ
emaj-101	62	3	assumption	assumption	NOUN
emaj-101	62	4	of	of	ADP
emaj-101	62	5	exchange	exchange	NOUN
emaj-101	62	6	theory	theory	NOUN
emaj-101	62	7	is	be	AUX
emaj-101	62	8	that	that	SCONJ
emaj-101	62	9	individuals	individual	NOUN
emaj-101	62	10	establish	establish	VERB
emaj-101	62	11	and	and	CCONJ
emaj-101	62	12	continue	continue	VERB
emaj-101	62	13	social	social	ADJ
emaj-101	62	14	relations	relation	NOUN
emaj-101	62	15	on	on	ADP
emaj-101	62	16	the	the	DET
emaj-101	62	17	grounds	ground	NOUN
emaj-101	62	18	that	that	SCONJ
emaj-101	62	19	their	their	PRON
emaj-101	62	20	expectations	expectation	NOUN
emaj-101	62	21	of	of	ADP
emaj-101	62	22	such	such	ADJ
emaj-101	62	23	relations	relation	NOUN
emaj-101	62	24	will	will	AUX
emaj-101	62	25	be	be	AUX
emaj-101	62	26	mutually	mutually	ADV
emaj-101	62	27	advantageous	advantageous	ADJ
emaj-101	62	28	.	.	PUNCT
emaj-101	63	1	the	the	DET
emaj-101	63	2	initial	initial	ADJ
emaj-101	63	3	impetus	impetus	NOUN
emaj-101	63	4	for	for	ADP
emaj-101	63	5	social	social	ADJ
emaj-101	63	6	interaction	interaction	NOUN
emaj-101	63	7	is	be	AUX
emaj-101	63	8	provided	provide	VERB
emaj-101	63	9	by	by	ADP
emaj-101	63	10	the	the	DET
emaj-101	63	11	exchange	exchange	NOUN
emaj-101	63	12	of	of	ADP
emaj-101	63	13	benefits	benefit	NOUN
emaj-101	63	14	,	,	PUNCT
emaj-101	63	15	intrinsic	intrinsic	ADJ
emaj-101	63	16	and	and	CCONJ
emaj-101	63	17	extrinsic	extrinsic	ADJ
emaj-101	63	18	,	,	PUNCT
emaj-101	63	19	independently	independently	ADV
emaj-101	63	20	of	of	ADP
emaj-101	63	21	normative	normative	ADJ
emaj-101	63	22	obligations	obligation	NOUN
emaj-101	63	23	(	(	PUNCT
emaj-101	63	24	blau	blau	PROPN
emaj-101	63	25	,	,	PUNCT
emaj-101	63	26	1994	1994	NUM
emaj-101	63	27	)	)	PUNCT
emaj-101	63	28	.	.	PUNCT
emaj-101	64	1	thus	thus	ADV
emaj-101	64	2	,	,	PUNCT
emaj-101	64	3	the	the	DET
emaj-101	64	4	relationship	relationship	NOUN
emaj-101	64	5	between	between	ADP
emaj-101	64	6	mobile	mobile	ADJ
emaj-101	64	7	telecommunication	telecommunication	NOUN
emaj-101	64	8	service	service	NOUN
emaj-101	64	9	providers	provider	NOUN
emaj-101	64	10	or	or	CCONJ
emaj-101	64	11	her	her	PRON
emaj-101	64	12	agents	agent	NOUN
emaj-101	64	13	and	and	CCONJ
emaj-101	64	14	subscribers	subscriber	NOUN
emaj-101	64	15	should	should	AUX
emaj-101	64	16	be	be	AUX
emaj-101	64	17	based	base	VERB
emaj-101	64	18	on	on	ADP
emaj-101	64	19	social	social	ADJ
emaj-101	64	20	exchange	exchange	NOUN
emaj-101	64	21	under	under	ADP
emaj-101	64	22	ideal	ideal	ADJ
emaj-101	64	23	situation	situation	NOUN
emaj-101	64	24	,	,	PUNCT
emaj-101	64	25	where	where	SCONJ
emaj-101	64	26	both	both	DET
emaj-101	64	27	parties	party	NOUN
emaj-101	64	28	aim	aim	VERB
emaj-101	64	29	at	at	ADP
emaj-101	64	30	mutual	mutual	ADJ
emaj-101	64	31	advantages	advantage	NOUN
emaj-101	64	32	,	,	PUNCT
emaj-101	64	33	but	but	CCONJ
emaj-101	64	34	where	where	SCONJ
emaj-101	64	35	one	one	NUM
emaj-101	64	36	party	party	NOUN
emaj-101	64	37	gains	gain	NOUN
emaj-101	64	38	and	and	CCONJ
emaj-101	64	39	the	the	DET
emaj-101	64	40	other	other	ADJ
emaj-101	64	41	losses	loss	NOUN
emaj-101	64	42	,	,	PUNCT
emaj-101	64	43	this	this	DET
emaj-101	64	44	theory	theory	NOUN
emaj-101	64	45	will	will	AUX
emaj-101	64	46	be	be	AUX
emaj-101	64	47	violated	violate	VERB
emaj-101	64	48	.	.	PUNCT
emaj-101	65	1	creation	creation	NOUN
emaj-101	65	2	of	of	ADP
emaj-101	65	3	customers	customer	NOUN
emaj-101	65	4	’	'	PUNCT
emaj-101	65	5	satisfaction	satisfaction	NOUN
emaj-101	65	6	has	have	AUX
emaj-101	65	7	been	be	AUX
emaj-101	65	8	judged	judge	VERB
emaj-101	65	9	as	as	ADP
emaj-101	65	10	the	the	DET
emaj-101	65	11	only	only	ADJ
emaj-101	65	12	economic	economic	ADJ
emaj-101	65	13	and	and	CCONJ
emaj-101	65	14	social	social	ADJ
emaj-101	65	15	justification	justification	NOUN
emaj-101	65	16	of	of	ADP
emaj-101	65	17	business	business	NOUN
emaj-101	65	18	existence	existence	NOUN
emaj-101	65	19	(	(	PUNCT
emaj-101	65	20	drucker	drucker	NOUN
emaj-101	65	21	,	,	PUNCT
emaj-101	65	22	1973	1973	NUM
emaj-101	65	23	)	)	PUNCT
emaj-101	65	24	.	.	PUNCT
emaj-101	66	1	therefore	therefore	ADV
emaj-101	66	2	,	,	PUNCT
emaj-101	66	3	telecommunication	telecommunication	NOUN
emaj-101	66	4	firms	firm	NOUN
emaj-101	66	5	can	can	AUX
emaj-101	66	6	not	not	PART
emaj-101	66	7	exist	exist	VERB
emaj-101	66	8	profitably	profitably	ADV
emaj-101	66	9	/	/	SYM
emaj-101	66	10	survive	survive	VERB
emaj-101	66	11	without	without	ADP
emaj-101	66	12	profitable	profitable	ADJ
emaj-101	66	13	customers	customer	NOUN
emaj-101	66	14	that	that	PRON
emaj-101	66	15	are	be	AUX
emaj-101	66	16	satisfied	satisfied	ADJ
emaj-101	66	17	with	with	ADP
emaj-101	66	18	their	their	PRON
emaj-101	66	19	relationship	relationship	NOUN
emaj-101	66	20	with	with	ADP
emaj-101	66	21	organization	organization	NOUN
emaj-101	66	22	.	.	PUNCT
emaj-101	67	1	thus	thus	ADV
emaj-101	67	2	,	,	PUNCT
emaj-101	67	3	in	in	ADP
emaj-101	67	4	order	order	NOUN
emaj-101	67	5	to	to	PART
emaj-101	67	6	satisfy	satisfy	VERB
emaj-101	67	7	customers	customer	NOUN
emaj-101	67	8	,	,	PUNCT
emaj-101	67	9	social	social	ADJ
emaj-101	67	10	exchange	exchange	NOUN
emaj-101	67	11	theory	theory	NOUN
emaj-101	67	12	must	must	AUX
emaj-101	67	13	hold	hold	VERB
emaj-101	67	14	.	.	PUNCT
emaj-101	68	1	1.2	1.2	NUM
emaj-101	68	2	.	.	PUNCT
emaj-101	69	1	empirical	empirical	ADJ
emaj-101	69	2	studies	study	NOUN
emaj-101	69	3	on	on	ADP
emaj-101	69	4	ahp	ahp	PROPN
emaj-101	69	5	,	,	PUNCT
emaj-101	69	6	markov	markov	NOUN
emaj-101	69	7	chain	chain	NOUN
emaj-101	69	8	,	,	PUNCT
emaj-101	69	9	customer	customer	NOUN
emaj-101	69	10	churn	churn	NOUN
emaj-101	69	11	and	and	CCONJ
emaj-101	69	12	retention	retention	NOUN
emaj-101	69	13	customer	customer	NOUN
emaj-101	69	14	churning	churn	VERB
emaj-101	69	15	has	have	AUX
emaj-101	69	16	been	be	AUX
emaj-101	69	17	reported	report	VERB
emaj-101	69	18	to	to	PART
emaj-101	69	19	result	result	VERB
emaj-101	69	20	in	in	ADP
emaj-101	69	21	the	the	DET
emaj-101	69	22	loss	loss	NOUN
emaj-101	69	23	of	of	ADP
emaj-101	69	24	businesses	business	NOUN
emaj-101	69	25	.	.	PUNCT
emaj-101	70	1	this	this	PRON
emaj-101	70	2	has	have	AUX
emaj-101	70	3	perhaps	perhaps	ADV
emaj-101	70	4	accounted	account	VERB
emaj-101	70	5	for	for	ADP
emaj-101	70	6	why	why	SCONJ
emaj-101	70	7	churn	churn	NOUN
emaj-101	70	8	prediction	prediction	NOUN
emaj-101	70	9	has	have	AUX
emaj-101	70	10	received	receive	VERB
emaj-101	70	11	much	much	ADJ
emaj-101	70	12	attention	attention	NOUN
emaj-101	70	13	in	in	ADP
emaj-101	70	14	the	the	DET
emaj-101	70	15	literature	literature	NOUN
emaj-101	70	16	of	of	ADP
emaj-101	70	17	marketing	marketing	NOUN
emaj-101	70	18	and	and	CCONJ
emaj-101	70	19	management	management	NOUN
emaj-101	70	20	over	over	ADP
emaj-101	70	21	the	the	DET
emaj-101	70	22	past	past	ADJ
emaj-101	70	23	years	year	NOUN
emaj-101	70	24	.	.	PUNCT
emaj-101	71	1	in	in	ADP
emaj-101	71	2	addition	addition	NOUN
emaj-101	71	3	,	,	PUNCT
emaj-101	71	4	it	it	PRON
emaj-101	71	5	shows	show	VERB
emaj-101	71	6	that	that	SCONJ
emaj-101	71	7	a	a	DET
emaj-101	71	8	small	small	ADJ
emaj-101	71	9	change	change	NOUN
emaj-101	71	10	in	in	ADP
emaj-101	71	11	the	the	DET
emaj-101	71	12	retention	retention	NOUN
emaj-101	71	13	rate	rate	NOUN
emaj-101	71	14	can	can	AUX
emaj-101	71	15	result	result	VERB
emaj-101	71	16	in	in	ADP
emaj-101	71	17	significant	significant	ADJ
emaj-101	71	18	impact	impact	NOUN
emaj-101	71	19	on	on	ADP
emaj-101	71	20	businesses	business	NOUN
emaj-101	71	21	(	(	PUNCT
emaj-101	71	22	van	van	PROPN
emaj-101	71	23	den	den	PROPN
emaj-101	71	24	poel	poel	PROPN
emaj-101	71	25	&	&	CCONJ
emaj-101	71	26	larivie`re	larivie`re	PROPN
emaj-101	71	27	,	,	PUNCT
emaj-101	71	28	2004	2004	NUM
emaj-101	71	29	;	;	PUNCT
emaj-101	71	30	larivie`re	larivie`re	PROPN
emaj-101	71	31	&	&	CCONJ
emaj-101	71	32	van	van	PROPN
emaj-101	71	33	den	den	PROPN
emaj-101	71	34	poel	poel	NOUN
emaj-101	71	35	,	,	PUNCT
emaj-101	71	36	2005	2005	NUM
emaj-101	71	37	)	)	PUNCT
emaj-101	71	38	.	.	PUNCT
emaj-101	72	1	building	build	VERB
emaj-101	72	2	an	an	DET
emaj-101	72	3	effective	effective	ADJ
emaj-101	72	4	customer	customer	NOUN
emaj-101	72	5	churn	churn	NOUN
emaj-101	72	6	prediction	prediction	NOUN
emaj-101	72	7	model	model	NOUN
emaj-101	72	8	with	with	ADP
emaj-101	72	9	the	the	DET
emaj-101	72	10	use	use	NOUN
emaj-101	72	11	of	of	ADP
emaj-101	72	12	various	various	ADJ
emaj-101	72	13	techniques	technique	NOUN
emaj-101	72	14	has	have	AUX
emaj-101	72	15	become	become	VERB
emaj-101	72	16	an	an	DET
emaj-101	72	17	issue	issue	NOUN
emaj-101	72	18	of	of	ADP
emaj-101	72	19	focus	focus	NOUN
emaj-101	72	20	for	for	ADP
emaj-101	72	21	business	business	NOUN
emaj-101	72	22	and	and	CCONJ
emaj-101	72	23	academics	academic	NOUN
emaj-101	72	24	in	in	ADP
emaj-101	72	25	recent	recent	ADJ
emaj-101	72	26	years	year	NOUN
emaj-101	72	27	.	.	PUNCT
emaj-101	73	1	in	in	ADP
emaj-101	73	2	order	order	NOUN
emaj-101	73	3	to	to	PART
emaj-101	73	4	understand	understand	VERB
emaj-101	73	5	how	how	SCONJ
emaj-101	73	6	different	different	ADJ
emaj-101	73	7	studies	study	NOUN
emaj-101	73	8	have	have	AUX
emaj-101	73	9	conceived	conceive	VERB
emaj-101	73	10	their	their	PRON
emaj-101	73	11	churn	churn	NOUN
emaj-101	73	12	prediction	prediction	NOUN
emaj-101	73	13	models	model	NOUN
emaj-101	73	14	,	,	PUNCT
emaj-101	73	15	this	this	DET
emaj-101	73	16	study	study	NOUN
emaj-101	73	17	reviews	review	VERB
emaj-101	73	18	some	some	DET
emaj-101	73	19	previous	previous	ADJ
emaj-101	73	20	studies	study	NOUN
emaj-101	73	21	as	as	SCONJ
emaj-101	73	22	shown	show	VERB
emaj-101	73	23	in	in	ADP
emaj-101	73	24	table	table	NOUN
emaj-101	73	25	2.1	2.1	NUM
emaj-101	73	26	.	.	PUNCT
emaj-101	73	27	table	table	NOUN
emaj-101	73	28	2.1	2.1	NUM
emaj-101	73	29	:	:	PUNCT
emaj-101	73	30	list	list	NOUN
emaj-101	73	31	of	of	ADP
emaj-101	73	32	related	related	ADJ
emaj-101	73	33	literature	literature	NOUN
emaj-101	73	34	about	about	ADP
emaj-101	73	35	customer	customer	NOUN
emaj-101	73	36	churn	churn	NOUN
emaj-101	73	37	author(s	author(s	PROPN
emaj-101	73	38	)	)	PUNCT
emaj-101	73	39	data	datum	NOUN
emaj-101	73	40	set	set	VERB
emaj-101	73	41	method(s	method(s	PROPN
emaj-101	73	42	)	)	PUNCT
emaj-101	73	43	wei	wei	PROPN
emaj-101	73	44	&	&	CCONJ
emaj-101	73	45	chiu	chiu	PROPN
emaj-101	73	46	,	,	PUNCT
emaj-101	73	47	(	(	PUNCT
emaj-101	73	48	2002	2002	NUM
emaj-101	73	49	)	)	PUNCT
emaj-101	73	50	taiwan	taiwan	PROPN
emaj-101	73	51	wireless	wireless	PROPN
emaj-101	73	52	telecommunications	telecommunication	NOUN
emaj-101	73	53	company	company	NOUN
emaj-101	73	54	classification	classification	NOUN
emaj-101	73	55	(	(	PUNCT
emaj-101	73	56	decision	decision	NOUN
emaj-101	73	57	tree	tree	NOUN
emaj-101	73	58	)	)	PUNCT
emaj-101	73	59	chiang	chiang	PROPN
emaj-101	73	60	,	,	PUNCT
emaj-101	73	61	wang	wang	PROPN
emaj-101	73	62	,	,	PUNCT
emaj-101	73	63	lee	lee	PROPN
emaj-101	73	64	,	,	PUNCT
emaj-101	73	65	&	&	CCONJ
emaj-101	73	66	lin	lin	PROPN
emaj-101	73	67	,	,	PUNCT
emaj-101	73	68	(	(	PUNCT
emaj-101	73	69	2003	2003	NUM
emaj-101	73	70	)	)	PUNCT
emaj-101	73	71	network	network	NOUN
emaj-101	73	72	banking	banking	NOUN
emaj-101	73	73	association	association	PROPN
emaj-101	73	74	rules	rule	VERB
emaj-101	73	75	kim	kim	PROPN
emaj-101	73	76	&	&	CCONJ
emaj-101	73	77	yoon	yoon	PROPN
emaj-101	73	78	,	,	PUNCT
emaj-101	73	79	(	(	PUNCT
emaj-101	73	80	2004	2004	NUM
emaj-101	73	81	)	)	PUNCT
emaj-101	73	82	five	five	NUM
emaj-101	73	83	mobile	mobile	ADJ
emaj-101	73	84	carriers	carrier	NOUN
emaj-101	73	85	in	in	ADP
emaj-101	73	86	korea	korea	PROPN
emaj-101	73	87	logistic	logistic	ADJ
emaj-101	73	88	regression	regression	NOUN
emaj-101	73	89	van	van	PROPN
emaj-101	73	90	den	den	PROPN
emaj-101	73	91	poel	poel	NOUN
emaj-101	73	92	&	&	CCONJ
emaj-101	73	93	larivie‘re	larivie‘re	PROPN
emaj-101	73	94	,	,	PUNCT
emaj-101	73	95	(	(	PUNCT
emaj-101	73	96	2004	2004	NUM
emaj-101	73	97	)	)	PUNCT
emaj-101	73	98	european	european	ADJ
emaj-101	73	99	financial	financial	PROPN
emaj-101	73	100	services	service	NOUN
emaj-101	73	101	company	company	PROPN
emaj-101	73	102	hazard	hazard	NOUN
emaj-101	73	103	model	model	NOUN
emaj-101	73	104	survival	survival	NOUN
emaj-101	73	105	analysis	analysis	NOUN
emaj-101	73	106	buckinx	buckinx	PROPN
emaj-101	73	107	&	&	CCONJ
emaj-101	73	108	van	van	PROPN
emaj-101	73	109	den	den	PROPN
emaj-101	73	110	poel	poel	NOUN
emaj-101	73	111	,	,	PUNCT
emaj-101	73	112	2005	2005	NUM
emaj-101	73	113	)	)	PUNCT
emaj-101	73	114	retailing	retailing	NOUN
emaj-101	73	115	dataset	dataset	VERB
emaj-101	73	116	neural	neural	ADJ
emaj-101	73	117	networks	network	NOUN
emaj-101	73	118	,	,	PUNCT
emaj-101	73	119	logistic	logistic	ADJ
emaj-101	73	120	regression	regression	NOUN
emaj-101	73	121	burez	burez	PROPN
emaj-101	73	122	&	&	CCONJ
emaj-101	73	123	van	van	PROPN
emaj-101	73	124	den	den	PROPN
emaj-101	73	125	poel	poel	NOUN
emaj-101	73	126	,	,	PUNCT
emaj-101	73	127	(	(	PUNCT
emaj-101	73	128	2007	2007	NUM
emaj-101	73	129	)	)	PUNCT
emaj-101	73	130	pay	pay	NOUN
emaj-101	73	131	-	-	PUNCT
emaj-101	73	132	tv	tv	NOUN
emaj-101	73	133	company	company	NOUN
emaj-101	73	134	logistic	logistic	ADJ
emaj-101	73	135	regression	regression	NOUN
emaj-101	73	136	and	and	CCONJ
emaj-101	73	137	markov	markov	NOUN
emaj-101	73	138	chains	chain	VERB
emaj-101	73	139	random	random	ADJ
emaj-101	73	140	forests	forest	NOUN
emaj-101	73	141	hung	hang	VERB
emaj-101	73	142	,	,	PUNCT
emaj-101	73	143	yen	yen	PROPN
emaj-101	73	144	&	&	CCONJ
emaj-101	73	145	wang	wang	PROPN
emaj-101	73	146	,	,	PUNCT
emaj-101	73	147	(	(	PUNCT
emaj-101	73	148	2006	2006	NUM
emaj-101	73	149	)	)	PUNCT
emaj-101	73	150	wireless	wireless	NOUN
emaj-101	73	151	telecom	telecom	NOUN
emaj-101	73	152	company	company	NOUN
emaj-101	73	153	classification	classification	NOUN
emaj-101	73	154	(	(	PUNCT
emaj-101	73	155	decision	decision	NOUN
emaj-101	73	156	tree	tree	NOUN
emaj-101	73	157	,	,	PUNCT
emaj-101	73	158	neural	neural	ADJ
emaj-101	73	159	network	network	NOUN
emaj-101	73	160	)	)	PUNCT
emaj-101	73	161	clustering	clustering	NOUN
emaj-101	73	162	(	(	PUNCT
emaj-101	73	163	kmeans	kmeans	PROPN
emaj-101	73	164	)	)	PUNCT
emaj-101	73	165	coussement	coussement	PROPN
emaj-101	73	166	&	&	CCONJ
emaj-101	73	167	van	van	PROPN
emaj-101	73	168	den	den	PROPN
emaj-101	73	169	poel	poel	NOUN
emaj-101	73	170	,	,	PUNCT
emaj-101	73	171	(	(	PUNCT
emaj-101	73	172	2008	2008	NUM
emaj-101	73	173	)	)	PUNCT
emaj-101	73	174	subscriber	subscriber	NOUN
emaj-101	73	175	database	database	NOUN
emaj-101	73	176	support	support	NOUN
emaj-101	73	177	vector	vector	NOUN
emaj-101	73	178	machines	machine	NOUN
emaj-101	73	179	random	random	ADJ
emaj-101	73	180	forests	forest	NOUN
emaj-101	73	181	logistic	logistic	ADJ
emaj-101	73	182	regression	regression	NOUN
emaj-101	73	183	tsai	tsai	PROPN
emaj-101	73	184	&	&	CCONJ
emaj-101	73	185	chen	chen	PROPN
emaj-101	73	186	(	(	PUNCT
emaj-101	73	187	2010	2010	NUM
emaj-101	73	188	)	)	PUNCT
emaj-101	73	189	.	.	PUNCT
emaj-101	74	1	telecommunication	telecommunication	NOUN
emaj-101	74	2	neural	neural	ADJ
emaj-101	74	3	networks	network	NOUN
emaj-101	74	4	,	,	PUNCT
emaj-101	74	5	decisions	decision	NOUN
emaj-101	74	6	trees	tree	NOUN
emaj-101	74	7	,	,	PUNCT
emaj-101	74	8	association	association	NOUN
emaj-101	74	9	rule	rule	VERB
emaj-101	74	10	apriori	apriori	ADV
emaj-101	74	11	coussement	coussement	ADJ
emaj-101	74	12	,	,	PUNCT
emaj-101	74	13	benoit	benoit	PROPN
emaj-101	74	14	&	&	CCONJ
emaj-101	74	15	van	van	PROPN
emaj-101	74	16	den	den	PROPN
emaj-101	74	17	poel	poel	NOUN
emaj-101	74	18	(	(	PUNCT
emaj-101	74	19	2010	2010	NUM
emaj-101	74	20	)	)	PUNCT
emaj-101	74	21	newspaper	newspaper	NOUN
emaj-101	74	22	neural	neural	ADJ
emaj-101	74	23	networks	network	NOUN
emaj-101	74	24	,	,	PUNCT
emaj-101	74	25	decisions	decision	NOUN
emaj-101	74	26	trees	tree	NOUN
emaj-101	74	27	,	,	PUNCT
emaj-101	74	28	logistics	logistic	NOUN
emaj-101	74	29	regression	regression	NOUN
emaj-101	74	30	sharma	sharma	PROPN
emaj-101	74	31	&	&	CCONJ
emaj-101	74	32	panigrahi	panigrahi	PROPN
emaj-101	74	33	(	(	PUNCT
emaj-101	74	34	2011	2011	NUM
emaj-101	74	35	)	)	PUNCT
emaj-101	74	36	cellular	cellular	ADJ
emaj-101	74	37	network	network	NOUN
emaj-101	74	38	services	service	NOUN
emaj-101	74	39	neural	neural	ADJ
emaj-101	74	40	network	network	NOUN
emaj-101	74	41	based	base	VERB
emaj-101	74	42	approach	approach	NOUN
emaj-101	74	43	adebiyi	adebiyi	NOUN
emaj-101	74	44	,	,	PUNCT
emaj-101	74	45	oyatoye	oyatoye	NOUN
emaj-101	74	46	&	&	CCONJ
emaj-101	74	47	kuye	kuye	PROPN
emaj-101	74	48	,	,	PUNCT
emaj-101	74	49	(	(	PUNCT
emaj-101	74	50	2015	2015	NUM
emaj-101	74	51	)	)	PUNCT
emaj-101	74	52	.	.	PUNCT
emaj-101	75	1	gsm	gsm	NOUN
emaj-101	75	2	subscribers	subscriber	NOUN
emaj-101	75	3	primary	primary	ADJ
emaj-101	75	4	data	datum	NOUN
emaj-101	75	5	;	;	PUNCT
emaj-101	75	6	through	through	ADP
emaj-101	75	7	questionnaire	questionnaire	NOUN
emaj-101	75	8	fgd	fgd	PROPN
emaj-101	75	9	and	and	CCONJ
emaj-101	75	10	interview	interview	VERB
emaj-101	75	11	analytic	analytic	ADJ
emaj-101	75	12	hierarchy	hierarchy	NOUN
emaj-101	75	13	process	process	NOUN
emaj-101	75	14	(	(	PUNCT
emaj-101	75	15	ahp	ahp	NOUN
emaj-101	75	16	)	)	PUNCT
emaj-101	75	17	adebiyi	adebiyi	NOUN
emaj-101	75	18	,	,	PUNCT
emaj-101	75	19	oyatoye	oyatoye	NOUN
emaj-101	75	20	&	&	CCONJ
emaj-101	75	21	amole	amole	PROPN
emaj-101	75	22	,	,	PUNCT
emaj-101	75	23	(	(	PUNCT
emaj-101	75	24	2015	2015	NUM
emaj-101	75	25	)	)	PUNCT
emaj-101	75	26	gsm	gsm	NOUN
emaj-101	75	27	subscribers	subscriber	NOUN
emaj-101	75	28	primary	primary	ADJ
emaj-101	75	29	data	datum	NOUN
emaj-101	75	30	;	;	PUNCT
emaj-101	75	31	through	through	ADP
emaj-101	75	32	questionnaire	questionnaire	NOUN
emaj-101	75	33	,	,	PUNCT
emaj-101	75	34	fgd	fgd	PROPN
emaj-101	75	35	and	and	CCONJ
emaj-101	75	36	interview	interview	VERB
emaj-101	75	37	analytic	analytic	ADJ
emaj-101	75	38	hierarchy	hierarchy	NOUN
emaj-101	75	39	process	process	NOUN
emaj-101	75	40	(	(	PUNCT
emaj-101	75	41	ahp	ahp	NOUN
emaj-101	75	42	)	)	PUNCT
emaj-101	75	43	oyatoye	oyatoye	NOUN
emaj-101	75	44	,	,	PUNCT
emaj-101	75	45	adebiyi	adebiyi	PROPN
emaj-101	75	46	&	&	CCONJ
emaj-101	75	47	amole	amole	PROPN
emaj-101	75	48	,	,	PUNCT
emaj-101	75	49	(	(	PUNCT
emaj-101	75	50	2015	2015	NUM
emaj-101	75	51	)	)	PUNCT
emaj-101	75	52	gsm	gsm	NOUN
emaj-101	75	53	subscribers	subscriber	NOUN
emaj-101	75	54	primary	primary	ADJ
emaj-101	75	55	data	datum	NOUN
emaj-101	75	56	;	;	PUNCT
emaj-101	75	57	through	through	ADP
emaj-101	75	58	questionnaire	questionnaire	NOUN
emaj-101	75	59	markov	markov	NOUN
emaj-101	75	60	chain	chain	NOUN
emaj-101	75	61	analysis	analysis	NOUN
emaj-101	75	62	adebiyi	adebiyi	NOUN
emaj-101	75	63	,	,	PUNCT
emaj-101	75	64	oyatoye	oyatoye	NOUN
emaj-101	75	65	&	&	CCONJ
emaj-101	75	66	mojekwu	mojekwu	PROPN
emaj-101	75	67	,	,	PUNCT
emaj-101	75	68	(	(	PUNCT
emaj-101	75	69	2015	2015	NUM
emaj-101	75	70	)	)	PUNCT
emaj-101	75	71	.	.	PUNCT
emaj-101	76	1	gsm	gsm	NOUN
emaj-101	76	2	subscribers	subscriber	NOUN
emaj-101	76	3	primary	primary	ADJ
emaj-101	76	4	data	datum	NOUN
emaj-101	76	5	;	;	PUNCT
emaj-101	76	6	through	through	ADP
emaj-101	76	7	questionnaire	questionnaire	NOUN
emaj-101	76	8	markov	markov	NOUN
emaj-101	76	9	chain	chain	NOUN
emaj-101	76	10	analysis	analysis	NOUN
emaj-101	76	11	sources	source	NOUN
emaj-101	76	12	:	:	PUNCT
emaj-101	76	13	adapted	adapt	VERB
emaj-101	76	14	from	from	ADP
emaj-101	76	15	sharma	sharma	PROPN
emaj-101	76	16	and	and	CCONJ
emaj-101	76	17	panigrahi	panigrahi	NOUN
emaj-101	76	18	(	(	PUNCT
emaj-101	76	19	2011	2011	NUM
emaj-101	76	20	)	)	PUNCT
emaj-101	76	21	;	;	PUNCT
emaj-101	76	22	and	and	CCONJ
emaj-101	76	23	rodpysh	rodpysh	NOUN
emaj-101	76	24	,	,	PUNCT
emaj-101	76	25	(	(	PUNCT
emaj-101	76	26	2013	2013	NUM
emaj-101	76	27	)	)	PUNCT
emaj-101	76	28	.	.	PUNCT
emaj-101	77	1	other	other	ADJ
emaj-101	77	2	scholar	scholar	NOUN
emaj-101	77	3	such	such	ADJ
emaj-101	77	4	as	as	ADP
emaj-101	77	5	kolajo	kolajo	X
emaj-101	77	6	and	and	CCONJ
emaj-101	77	7	adeyemo	adeyemo	ADV
emaj-101	77	8	(	(	PUNCT
emaj-101	77	9	2012	2012	NUM
emaj-101	77	10	)	)	PUNCT
emaj-101	77	11	worked	work	VERB
emaj-101	77	12	on	on	ADP
emaj-101	77	13	data	datum	NOUN
emaj-101	77	14	mining	mining	NOUN
emaj-101	77	15	technique	technique	NOUN
emaj-101	77	16	for	for	ADP
emaj-101	77	17	predicting	predict	VERB
emaj-101	77	18	volume	volume	NOUN
emaj-101	77	19	6	6	NUM
emaj-101	77	20	no	no	DET
emaj-101	77	21	2	2	NUM
emaj-101	77	22	(	(	PUNCT
emaj-101	77	23	2016	2016	NUM
emaj-101	77	24	)	)	PUNCT
emaj-101	78	1	|	|	ADV
emaj-101	78	2	issn	issn	VERB
emaj-101	78	3	2158	2158	NUM
emaj-101	78	4	-	-	SYM
emaj-101	78	5	8708	8708	NUM
emaj-101	78	6	(	(	PUNCT
emaj-101	78	7	online	online	NOUN
emaj-101	78	8	)	)	PUNCT
emaj-101	78	9	|	|	ADV
emaj-101	78	10	doi	doi	X
emaj-101	78	11	10.5195	10.5195	NUM
emaj-101	78	12	/	/	SYM
emaj-101	78	13	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	78	14	|	|	ADV
emaj-101	78	15	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	78	16	improved	improve	VERB
emaj-101	78	17	customer	customer	NOUN
emaj-101	78	18	churn	churn	NOUN
emaj-101	78	19	and	and	CCONJ
emaj-101	78	20	retention	retention	NOUN
emaj-101	78	21	decision	decision	NOUN
emaj-101	78	22	management	management	NOUN
emaj-101	78	23	using	use	VERB
emaj-101	78	24	operations	operation	NOUN
emaj-101	78	25	research	research	NOUN
emaj-101	78	26	approach	approach	NOUN
emaj-101	78	27	page	page	NOUN
emaj-101	78	28	|14|	|14|	NOUN
emaj-101	78	29	emerging	emerge	VERB
emaj-101	78	30	markets	market	NOUN
emaj-101	78	31	journal	journal	PROPN
emaj-101	78	32	customers	customer	NOUN
emaj-101	78	33	`	`	PUNCT
emaj-101	78	34	churn	churn	NOUN
emaj-101	78	35	behaviour	behaviour	NOUN
emaj-101	78	36	in	in	ADP
emaj-101	78	37	the	the	DET
emaj-101	78	38	telecommunications	telecommunications	NOUN
emaj-101	78	39	industry	industry	NOUN
emaj-101	78	40	.	.	PUNCT
emaj-101	79	1	to	to	PART
emaj-101	79	2	achieve	achieve	VERB
emaj-101	79	3	this	this	PRON
emaj-101	79	4	,	,	PUNCT
emaj-101	79	5	they	they	PRON
emaj-101	79	6	employed	employ	VERB
emaj-101	79	7	both	both	CCONJ
emaj-101	79	8	descriptive	descriptive	ADJ
emaj-101	79	9	model	model	NOUN
emaj-101	79	10	and	and	CCONJ
emaj-101	79	11	predictive	predictive	ADJ
emaj-101	79	12	data	datum	NOUN
emaj-101	79	13	and	and	CCONJ
emaj-101	79	14	extracted	extract	VERB
emaj-101	79	15	information	information	NOUN
emaj-101	79	16	on	on	ADP
emaj-101	79	17	the	the	DET
emaj-101	79	18	call	call	NOUN
emaj-101	79	19	behaviour	behaviour	NOUN
emaj-101	79	20	of	of	ADP
emaj-101	79	21	subscribers	subscriber	NOUN
emaj-101	79	22	in	in	ADP
emaj-101	79	23	order	order	NOUN
emaj-101	79	24	to	to	PART
emaj-101	79	25	recognize	recognize	VERB
emaj-101	79	26	those	those	PRON
emaj-101	79	27	with	with	ADP
emaj-101	79	28	high	high	ADJ
emaj-101	79	29	probability	probability	NOUN
emaj-101	79	30	of	of	ADP
emaj-101	79	31	churn	churn	NOUN
emaj-101	79	32	in	in	ADP
emaj-101	79	33	the	the	DET
emaj-101	79	34	future	future	NOUN
emaj-101	79	35	.	.	PUNCT
emaj-101	80	1	then	then	ADV
emaj-101	80	2	,	,	PUNCT
emaj-101	80	3	the	the	DET
emaj-101	80	4	simple	simple	ADJ
emaj-101	80	5	k	k	NOUN
emaj-101	80	6	-	-	PUNCT
emaj-101	80	7	means	means	PROPN
emaj-101	80	8	and	and	CCONJ
emaj-101	80	9	expected	expect	VERB
emaj-101	80	10	maximisation	maximisation	NOUN
emaj-101	80	11	(	(	PUNCT
emaj-101	80	12	em	em	PRON
emaj-101	80	13	)	)	PUNCT
emaj-101	80	14	clustering	cluster	VERB
emaj-101	80	15	algorithms	algorithm	NOUN
emaj-101	80	16	were	be	AUX
emaj-101	80	17	used	use	VERB
emaj-101	80	18	for	for	ADP
emaj-101	80	19	the	the	DET
emaj-101	80	20	clustering	cluster	VERB
emaj-101	80	21	stage	stage	NOUN
emaj-101	80	22	,	,	PUNCT
emaj-101	80	23	while	while	SCONJ
emaj-101	80	24	decision	decision	NOUN
emaj-101	80	25	stump	stump	NOUN
emaj-101	80	26	,	,	PUNCT
emaj-101	80	27	m5p	m5p	NOUN
emaj-101	80	28	and	and	CCONJ
emaj-101	80	29	reptree	reptree	NOUN
emaj-101	80	30	decision	decision	NOUN
emaj-101	80	31	tree	tree	NOUN
emaj-101	80	32	algorithms	algorithm	NOUN
emaj-101	80	33	were	be	AUX
emaj-101	80	34	applied	apply	VERB
emaj-101	80	35	to	to	ADP
emaj-101	80	36	the	the	DET
emaj-101	80	37	classification	classification	NOUN
emaj-101	80	38	stage	stage	NOUN
emaj-101	80	39	.	.	PUNCT
emaj-101	81	1	in	in	ADP
emaj-101	81	2	these	these	PRON
emaj-101	81	3	,	,	PUNCT
emaj-101	81	4	the	the	DET
emaj-101	81	5	best	good	ADJ
emaj-101	81	6	algorithms	algorithm	NOUN
emaj-101	81	7	in	in	ADP
emaj-101	81	8	both	both	CCONJ
emaj-101	81	9	the	the	DET
emaj-101	81	10	clustering	cluster	VERB
emaj-101	81	11	and	and	CCONJ
emaj-101	81	12	classification	classification	NOUN
emaj-101	81	13	stages	stage	NOUN
emaj-101	81	14	were	be	AUX
emaj-101	81	15	used	use	VERB
emaj-101	81	16	for	for	ADP
emaj-101	81	17	the	the	DET
emaj-101	81	18	prediction	prediction	NOUN
emaj-101	81	19	process	process	NOUN
emaj-101	81	20	where	where	SCONJ
emaj-101	81	21	customers	customer	NOUN
emaj-101	81	22	that	that	PRON
emaj-101	81	23	were	be	AUX
emaj-101	81	24	likely	likely	ADJ
emaj-101	81	25	to	to	PART
emaj-101	81	26	churn	churn	VERB
emaj-101	81	27	were	be	AUX
emaj-101	81	28	identified	identify	VERB
emaj-101	81	29	.	.	PUNCT
emaj-101	82	1	the	the	DET
emaj-101	82	2	study	study	NOUN
emaj-101	82	3	concludes	conclude	VERB
emaj-101	82	4	that	that	SCONJ
emaj-101	82	5	the	the	DET
emaj-101	82	6	inability	inability	NOUN
emaj-101	82	7	to	to	PART
emaj-101	82	8	distinguish	distinguish	VERB
emaj-101	82	9	the	the	DET
emaj-101	82	10	churner	churner	NOUN
emaj-101	82	11	from	from	ADP
emaj-101	82	12	non	non	ADJ
emaj-101	82	13	-	-	NOUN
emaj-101	82	14	churner	churner	NOUN
emaj-101	82	15	has	have	AUX
emaj-101	82	16	been	be	AUX
emaj-101	82	17	the	the	DET
emaj-101	82	18	problem	problem	NOUN
emaj-101	82	19	of	of	ADP
emaj-101	82	20	telecommunications	telecommunications	NOUN
emaj-101	82	21	service	service	NOUN
emaj-101	82	22	provider	provider	NOUN
emaj-101	82	23	.	.	PUNCT
emaj-101	83	1	it	it	PRON
emaj-101	83	2	also	also	ADV
emaj-101	83	3	avers	aver	VERB
emaj-101	83	4	that	that	SCONJ
emaj-101	83	5	,	,	PUNCT
emaj-101	83	6	there	there	PRON
emaj-101	83	7	are	be	VERB
emaj-101	83	8	two	two	NUM
emaj-101	83	9	alternatives	alternative	NOUN
emaj-101	83	10	;	;	PUNCT
emaj-101	83	11	either	either	CCONJ
emaj-101	83	12	to	to	PART
emaj-101	83	13	send	send	VERB
emaj-101	83	14	incentives	incentive	NOUN
emaj-101	83	15	to	to	ADP
emaj-101	83	16	all	all	DET
emaj-101	83	17	customers	customer	NOUN
emaj-101	83	18	(	(	PUNCT
emaj-101	83	19	both	both	CCONJ
emaj-101	83	20	churners	churner	NOUN
emaj-101	83	21	and	and	CCONJ
emaj-101	83	22	nonchurners	nonchurner	NOUN
emaj-101	83	23	)	)	PUNCT
emaj-101	83	24	,	,	PUNCT
emaj-101	83	25	which	which	PRON
emaj-101	83	26	will	will	AUX
emaj-101	83	27	be	be	AUX
emaj-101	83	28	tantamount	tantamount	ADJ
emaj-101	83	29	to	to	ADP
emaj-101	83	30	a	a	DET
emaj-101	83	31	waste	waste	NOUN
emaj-101	83	32	of	of	ADP
emaj-101	83	33	money	money	NOUN
emaj-101	83	34	or	or	CCONJ
emaj-101	83	35	to	to	PART
emaj-101	83	36	focus	focus	VERB
emaj-101	83	37	on	on	ADP
emaj-101	83	38	acquisition	acquisition	NOUN
emaj-101	83	39	programme	programme	NOUN
emaj-101	83	40	(	(	PUNCT
emaj-101	83	41	that	that	PRON
emaj-101	83	42	is	is	ADV
emaj-101	83	43	,	,	PUNCT
emaj-101	83	44	acquisition	acquisition	NOUN
emaj-101	83	45	of	of	ADP
emaj-101	83	46	new	new	ADJ
emaj-101	83	47	customers	customer	NOUN
emaj-101	83	48	)	)	PUNCT
emaj-101	83	49	which	which	PRON
emaj-101	83	50	is	be	AUX
emaj-101	83	51	costlier	costly	ADJ
emaj-101	83	52	than	than	ADP
emaj-101	83	53	retention	retention	NOUN
emaj-101	83	54	effort	effort	NOUN
emaj-101	83	55	.	.	PUNCT
emaj-101	84	1	since	since	SCONJ
emaj-101	84	2	both	both	DET
emaj-101	84	3	alternatives	alternative	NOUN
emaj-101	84	4	have	have	VERB
emaj-101	84	5	negative	negative	ADJ
emaj-101	84	6	implication	implication	NOUN
emaj-101	84	7	on	on	ADP
emaj-101	84	8	the	the	DET
emaj-101	84	9	finance	finance	NOUN
emaj-101	84	10	of	of	ADP
emaj-101	84	11	the	the	DET
emaj-101	84	12	company	company	NOUN
emaj-101	84	13	,	,	PUNCT
emaj-101	84	14	distinguishing	distinguish	VERB
emaj-101	84	15	churner	churner	NOUN
emaj-101	84	16	from	from	ADP
emaj-101	84	17	non	non	ADJ
emaj-101	84	18	-	-	NOUN
emaj-101	84	19	churner	churner	NOUN
emaj-101	84	20	is	be	AUX
emaj-101	84	21	the	the	DET
emaj-101	84	22	best	good	ADJ
emaj-101	84	23	approach	approach	NOUN
emaj-101	84	24	.	.	PUNCT
emaj-101	85	1	moreover	moreover	ADV
emaj-101	85	2	,	,	PUNCT
emaj-101	85	3	the	the	DET
emaj-101	85	4	ability	ability	NOUN
emaj-101	85	5	of	of	ADP
emaj-101	85	6	the	the	DET
emaj-101	85	7	telecom	telecom	NOUN
emaj-101	85	8	service	service	NOUN
emaj-101	85	9	to	to	PART
emaj-101	85	10	distinguish	distinguish	VERB
emaj-101	85	11	between	between	ADP
emaj-101	85	12	churner	churner	NOUN
emaj-101	85	13	and	and	CCONJ
emaj-101	85	14	non	non	ADJ
emaj-101	85	15	-	-	NOUN
emaj-101	85	16	churner	churner	NOUN
emaj-101	85	17	is	be	AUX
emaj-101	85	18	the	the	DET
emaj-101	85	19	central	central	ADJ
emaj-101	85	20	idea	idea	NOUN
emaj-101	85	21	and	and	CCONJ
emaj-101	85	22	the	the	DET
emaj-101	85	23	achievement	achievement	NOUN
emaj-101	85	24	of	of	ADP
emaj-101	85	25	this	this	DET
emaj-101	85	26	study	study	NOUN
emaj-101	85	27	.	.	PUNCT
emaj-101	86	1	apart	apart	ADV
emaj-101	86	2	from	from	ADP
emaj-101	86	3	the	the	DET
emaj-101	86	4	fact	fact	NOUN
emaj-101	86	5	that	that	SCONJ
emaj-101	86	6	most	most	ADJ
emaj-101	86	7	of	of	ADP
emaj-101	86	8	the	the	DET
emaj-101	86	9	study	study	NOUN
emaj-101	86	10	employed	employ	VERB
emaj-101	86	11	the	the	DET
emaj-101	86	12	use	use	NOUN
emaj-101	86	13	of	of	ADP
emaj-101	86	14	data	datum	NOUN
emaj-101	86	15	mining	mining	NOUN
emaj-101	86	16	which	which	PRON
emaj-101	86	17	does	do	AUX
emaj-101	86	18	not	not	PART
emaj-101	86	19	take	take	VERB
emaj-101	86	20	into	into	ADP
emaj-101	86	21	consideration	consideration	NOUN
emaj-101	86	22	the	the	DET
emaj-101	86	23	subscribers	subscriber	NOUN
emaj-101	86	24	in	in	ADP
emaj-101	86	25	answering	answer	VERB
emaj-101	86	26	questions	question	NOUN
emaj-101	86	27	on	on	ADP
emaj-101	86	28	issues	issue	NOUN
emaj-101	86	29	relating	relate	VERB
emaj-101	86	30	to	to	ADP
emaj-101	86	31	his	his	PRON
emaj-101	86	32	/	/	SYM
emaj-101	86	33	her	her	PRON
emaj-101	86	34	satisfaction	satisfaction	NOUN
emaj-101	86	35	in	in	ADP
emaj-101	86	36	the	the	DET
emaj-101	86	37	modeling	modeling	NOUN
emaj-101	86	38	of	of	ADP
emaj-101	86	39	churn	churn	NOUN
emaj-101	86	40	and	and	CCONJ
emaj-101	86	41	nonchurner	nonchurner	NOUN
emaj-101	86	42	,	,	PUNCT
emaj-101	86	43	any	any	DET
emaj-101	86	44	study	study	NOUN
emaj-101	86	45	on	on	ADP
emaj-101	86	46	customer	customer	NOUN
emaj-101	86	47	churn	churn	NOUN
emaj-101	86	48	that	that	PRON
emaj-101	86	49	fails	fail	VERB
emaj-101	86	50	to	to	PART
emaj-101	86	51	seek	seek	VERB
emaj-101	86	52	the	the	DET
emaj-101	86	53	response	response	NOUN
emaj-101	86	54	of	of	ADP
emaj-101	86	55	the	the	DET
emaj-101	86	56	subscribers	subscriber	NOUN
emaj-101	86	57	/	/	SYM
emaj-101	86	58	customers	customer	NOUN
emaj-101	86	59	of	of	ADP
emaj-101	86	60	the	the	DET
emaj-101	86	61	telecommunication	telecommunication	NOUN
emaj-101	86	62	firms	firm	NOUN
emaj-101	86	63	may	may	AUX
emaj-101	86	64	not	not	PART
emaj-101	86	65	actually	actually	ADV
emaj-101	86	66	capture	capture	VERB
emaj-101	86	67	the	the	DET
emaj-101	86	68	essence	essence	NOUN
emaj-101	86	69	/	/	SYM
emaj-101	86	70	reasons	reason	NOUN
emaj-101	86	71	/	/	SYM
emaj-101	86	72	motives	motive	NOUN
emaj-101	86	73	of	of	ADP
emaj-101	86	74	customer	customer	NOUN
emaj-101	86	75	movement	movement	NOUN
emaj-101	86	76	which	which	PRON
emaj-101	86	77	may	may	AUX
emaj-101	86	78	be	be	AUX
emaj-101	86	79	far	far	ADV
emaj-101	86	80	from	from	ADP
emaj-101	86	81	those	those	PRON
emaj-101	86	82	induced	induce	VERB
emaj-101	86	83	from	from	ADP
emaj-101	86	84	the	the	DET
emaj-101	86	85	data	data	NOUN
emaj-101	86	86	mining	mining	NOUN
emaj-101	86	87	process	process	NOUN
emaj-101	86	88	.	.	PUNCT
emaj-101	87	1	1.3	1.3	NUM
emaj-101	87	2	.	.	PUNCT
emaj-101	87	3	conceptual	conceptual	ADJ
emaj-101	87	4	framework	framework	NOUN
emaj-101	87	5	building	building	NOUN
emaj-101	87	6	long	long	ADJ
emaj-101	87	7	or	or	CCONJ
emaj-101	87	8	short	short	ADJ
emaj-101	87	9	-	-	PUNCT
emaj-101	87	10	term	term	NOUN
emaj-101	87	11	relationships	relationship	NOUN
emaj-101	87	12	with	with	ADP
emaj-101	87	13	customers	customer	NOUN
emaj-101	87	14	is	be	AUX
emaj-101	87	15	always	always	ADV
emaj-101	87	16	difficult	difficult	ADJ
emaj-101	87	17	if	if	SCONJ
emaj-101	87	18	their	their	PRON
emaj-101	87	19	needs	need	NOUN
emaj-101	87	20	and	and	CCONJ
emaj-101	87	21	expectations	expectation	NOUN
emaj-101	87	22	are	be	AUX
emaj-101	87	23	not	not	PART
emaj-101	87	24	understood	understand	VERB
emaj-101	87	25	and	and	CCONJ
emaj-101	87	26	well	well	ADV
emaj-101	87	27	met	meet	VERB
emaj-101	87	28	.	.	PUNCT
emaj-101	88	1	thus	thus	ADV
emaj-101	88	2	,	,	PUNCT
emaj-101	88	3	it	it	PRON
emaj-101	88	4	is	be	AUX
emaj-101	88	5	a	a	DET
emaj-101	88	6	fundamental	fundamental	ADJ
emaj-101	88	7	precept	precept	NOUN
emaj-101	88	8	of	of	ADP
emaj-101	88	9	modern	modern	ADJ
emaj-101	88	10	customer	customer	NOUN
emaj-101	88	11	management	management	NOUN
emaj-101	88	12	that	that	PRON
emaj-101	88	13	companies	company	NOUN
emaj-101	88	14	should	should	AUX
emaj-101	88	15	understand	understand	VERB
emaj-101	88	16	customers	customer	NOUN
emaj-101	88	17	,	,	PUNCT
emaj-101	88	18	then	then	ADV
emaj-101	88	19	acquire	acquire	VERB
emaj-101	88	20	and	and	CCONJ
emaj-101	88	21	deploy	deploy	VERB
emaj-101	88	22	resources	resource	NOUN
emaj-101	88	23	to	to	PART
emaj-101	88	24	ensure	ensure	VERB
emaj-101	88	25	their	their	PRON
emaj-101	88	26	satisfaction	satisfaction	NOUN
emaj-101	88	27	and	and	CCONJ
emaj-101	88	28	retention	retention	NOUN
emaj-101	88	29	.	.	PUNCT
emaj-101	89	1	drucker	drucker	NOUN
emaj-101	89	2	(	(	PUNCT
emaj-101	89	3	1973	1973	NUM
emaj-101	89	4	)	)	PUNCT
emaj-101	89	5	observed	observe	VERB
emaj-101	89	6	that	that	SCONJ
emaj-101	89	7	the	the	DET
emaj-101	89	8	sole	sole	ADJ
emaj-101	89	9	purpose	purpose	NOUN
emaj-101	89	10	of	of	ADP
emaj-101	89	11	every	every	DET
emaj-101	89	12	business	business	NOUN
emaj-101	89	13	is	be	AUX
emaj-101	89	14	to	to	PART
emaj-101	89	15	“	"	PUNCT
emaj-101	89	16	create	create	VERB
emaj-101	89	17	customer	customer	NOUN
emaj-101	89	18	”	"	PUNCT
emaj-101	89	19	,	,	PUNCT
emaj-101	89	20	not	not	PART
emaj-101	89	21	lose	lose	VERB
emaj-101	89	22	them	they	PRON
emaj-101	89	23	to	to	ADP
emaj-101	89	24	other	other	ADJ
emaj-101	89	25	competitors	competitor	NOUN
emaj-101	89	26	.	.	PUNCT
emaj-101	90	1	thus	thus	ADV
emaj-101	90	2	,	,	PUNCT
emaj-101	90	3	profitable	profitable	ADJ
emaj-101	90	4	customers	customer	NOUN
emaj-101	90	5	are	be	AUX
emaj-101	90	6	the	the	DET
emaj-101	90	7	essence	essence	NOUN
emaj-101	90	8	of	of	ADP
emaj-101	90	9	any	any	DET
emaj-101	90	10	business	business	NOUN
emaj-101	90	11	.	.	PUNCT
emaj-101	91	1	customers	customer	NOUN
emaj-101	91	2	have	have	VERB
emaj-101	91	3	expectations	expectation	NOUN
emaj-101	91	4	of	of	ADP
emaj-101	91	5	many	many	ADJ
emaj-101	91	6	attributes	attribute	NOUN
emaj-101	91	7	,	,	PUNCT
emaj-101	91	8	for	for	ADP
emaj-101	91	9	instance	instance	NOUN
emaj-101	91	10	in	in	ADP
emaj-101	91	11	telecommunication	telecommunication	NOUN
emaj-101	91	12	industry	industry	NOUN
emaj-101	91	13	.	.	PUNCT
emaj-101	92	1	such	such	ADJ
emaj-101	92	2	service	service	NOUN
emaj-101	92	3	attributes	attribute	NOUN
emaj-101	92	4	include	include	VERB
emaj-101	92	5	quality	quality	NOUN
emaj-101	92	6	of	of	ADP
emaj-101	92	7	calls	call	NOUN
emaj-101	92	8	,	,	PUNCT
emaj-101	92	9	coverage	coverage	NOUN
emaj-101	92	10	,	,	PUNCT
emaj-101	92	11	sms	sms	PROPN
emaj-101	92	12	,	,	PUNCT
emaj-101	92	13	internet	internet	NOUN
emaj-101	92	14	,	,	PUNCT
emaj-101	92	15	bonus	bonus	NOUN
emaj-101	92	16	,	,	PUNCT
emaj-101	92	17	tariff	tariff	NOUN
emaj-101	92	18	,	,	PUNCT
emaj-101	92	19	customer	customer	NOUN
emaj-101	92	20	complaint	complaint	NOUN
emaj-101	92	21	management	management	NOUN
emaj-101	92	22	and	and	CCONJ
emaj-101	92	23	product	product	NOUN
emaj-101	92	24	quality	quality	NOUN
emaj-101	92	25	,	,	PUNCT
emaj-101	92	26	which	which	PRON
emaj-101	92	27	were	be	AUX
emaj-101	92	28	examined	examine	VERB
emaj-101	92	29	using	use	VERB
emaj-101	92	30	conjoint	conjoint	NOUN
emaj-101	92	31	analysis	analysis	NOUN
emaj-101	92	32	(	(	PUNCT
emaj-101	92	33	oyatoye	oyatoye	NOUN
emaj-101	92	34	,	,	PUNCT
emaj-101	92	35	adebiyi	adebiyi	NOUN
emaj-101	92	36	and	and	CCONJ
emaj-101	92	37	amole	amole	NOUN
emaj-101	92	38	,	,	PUNCT
emaj-101	92	39	2013	2013	NUM
emaj-101	92	40	)	)	PUNCT
emaj-101	92	41	.	.	PUNCT
emaj-101	93	1	further	far	ADV
emaj-101	93	2	,	,	PUNCT
emaj-101	93	3	these	these	DET
emaj-101	93	4	service	service	NOUN
emaj-101	93	5	attributes	attribute	NOUN
emaj-101	93	6	are	be	AUX
emaj-101	93	7	not	not	PART
emaj-101	93	8	likely	likely	ADJ
emaj-101	93	9	to	to	PART
emaj-101	93	10	be	be	AUX
emaj-101	93	11	of	of	ADP
emaj-101	93	12	equal	equal	ADJ
emaj-101	93	13	importance	importance	NOUN
emaj-101	93	14	to	to	ADP
emaj-101	93	15	customers	customer	NOUN
emaj-101	93	16	`	`	PUNCT
emaj-101	93	17	churn	churn	NOUN
emaj-101	93	18	and	and	CCONJ
emaj-101	93	19	retention	retention	NOUN
emaj-101	93	20	decision	decision	NOUN
emaj-101	93	21	.	.	PUNCT
emaj-101	94	1	it	it	PRON
emaj-101	94	2	is	be	AUX
emaj-101	94	3	important	important	ADJ
emaj-101	94	4	to	to	PART
emaj-101	94	5	meet	meet	VERB
emaj-101	94	6	customer	customer	NOUN
emaj-101	94	7	expectations	expectation	NOUN
emaj-101	94	8	on	on	ADP
emaj-101	94	9	attributes	attribute	NOUN
emaj-101	94	10	that	that	PRON
emaj-101	94	11	are	be	AUX
emaj-101	94	12	important	important	ADJ
emaj-101	94	13	,	,	PUNCT
emaj-101	94	14	if	if	SCONJ
emaj-101	94	15	the	the	DET
emaj-101	94	16	company	company	NOUN
emaj-101	94	17	wants	want	VERB
emaj-101	94	18	to	to	PART
emaj-101	94	19	remain	remain	VERB
emaj-101	94	20	in	in	ADP
emaj-101	94	21	business	business	NOUN
emaj-101	94	22	since	since	SCONJ
emaj-101	94	23	customers	customer	NOUN
emaj-101	94	24	are	be	AUX
emaj-101	94	25	the	the	DET
emaj-101	94	26	essence	essence	NOUN
emaj-101	94	27	and	and	CCONJ
emaj-101	94	28	the	the	DET
emaj-101	94	29	core	core	NOUN
emaj-101	94	30	the	the	DET
emaj-101	94	31	business	business	NOUN
emaj-101	94	32	of	of	ADP
emaj-101	94	33	network	network	NOUN
emaj-101	94	34	providers	provider	NOUN
emaj-101	94	35	.	.	PUNCT
emaj-101	95	1	this	this	DET
emaj-101	95	2	study	study	NOUN
emaj-101	95	3	proposed	propose	VERB
emaj-101	95	4	a	a	DET
emaj-101	95	5	combined	combine	VERB
emaj-101	95	6	application	application	NOUN
emaj-101	95	7	of	of	ADP
emaj-101	95	8	two	two	NUM
emaj-101	95	9	operations	operation	NOUN
emaj-101	95	10	research	research	NOUN
emaj-101	95	11	models	model	NOUN
emaj-101	95	12	(	(	PUNCT
emaj-101	95	13	ahp	ahp	NOUN
emaj-101	95	14	and	and	CCONJ
emaj-101	95	15	markov	markov	NOUN
emaj-101	95	16	chain	chain	NOUN
emaj-101	95	17	)	)	PUNCT
emaj-101	95	18	to	to	PART
emaj-101	95	19	determine	determine	VERB
emaj-101	95	20	,	,	PUNCT
emaj-101	95	21	assess	assess	NOUN
emaj-101	95	22	,	,	PUNCT
emaj-101	95	23	and	and	CCONJ
emaj-101	95	24	prioritise	prioritise	ADV
emaj-101	95	25	the	the	DET
emaj-101	95	26	various	various	ADJ
emaj-101	95	27	service	service	NOUN
emaj-101	95	28	attributes	attribute	VERB
emaj-101	95	29	as	as	ADV
emaj-101	95	30	well	well	ADV
emaj-101	95	31	as	as	ADP
emaj-101	95	32	predict	predict	VERB
emaj-101	95	33	the	the	DET
emaj-101	95	34	customers	customer	NOUN
emaj-101	95	35	churn	churn	VERB
emaj-101	95	36	and	and	CCONJ
emaj-101	95	37	retention	retention	NOUN
emaj-101	95	38	in	in	ADP
emaj-101	95	39	the	the	DET
emaj-101	95	40	nigeria	nigeria	PROPN
emaj-101	95	41	telecommunication	telecommunication	NOUN
emaj-101	95	42	industry	industry	NOUN
emaj-101	95	43	.	.	PUNCT
emaj-101	96	1	the	the	DET
emaj-101	96	2	drivers	driver	NOUN
emaj-101	96	3	of	of	ADP
emaj-101	96	4	customer	customer	NOUN
emaj-101	96	5	churn	churn	NOUN
emaj-101	96	6	and	and	CCONJ
emaj-101	96	7	retention	retention	NOUN
emaj-101	96	8	were	be	AUX
emaj-101	96	9	taken	take	VERB
emaj-101	96	10	from	from	ADP
emaj-101	96	11	both	both	CCONJ
emaj-101	96	12	literature	literature	NOUN
emaj-101	96	13	and	and	CCONJ
emaj-101	96	14	preliminary	preliminary	ADJ
emaj-101	96	15	interviews	interview	NOUN
emaj-101	96	16	granted	grant	VERB
emaj-101	96	17	by	by	ADP
emaj-101	96	18	the	the	DET
emaj-101	96	19	users	user	NOUN
emaj-101	96	20	/	/	SYM
emaj-101	96	21	subscribers	subscriber	NOUN
emaj-101	96	22	of	of	ADP
emaj-101	96	23	mobile	mobile	ADJ
emaj-101	96	24	networks	network	NOUN
emaj-101	96	25	in	in	ADP
emaj-101	96	26	nigeria	nigeria	PROPN
emaj-101	96	27	.	.	PUNCT
emaj-101	97	1	these	these	PRON
emaj-101	97	2	were	be	AUX
emaj-101	97	3	presented	present	VERB
emaj-101	97	4	for	for	SCONJ
emaj-101	97	5	the	the	DET
emaj-101	97	6	respondents	respondent	NOUN
emaj-101	97	7	to	to	PART
emaj-101	97	8	make	make	VERB
emaj-101	97	9	a	a	DET
emaj-101	97	10	pairwise	pairwise	NOUN
emaj-101	97	11	comparison	comparison	NOUN
emaj-101	97	12	regarding	regard	VERB
emaj-101	97	13	the	the	DET
emaj-101	97	14	extent	extent	NOUN
emaj-101	97	15	to	to	PART
emaj-101	97	16	which	which	PRON
emaj-101	97	17	each	each	PRON
emaj-101	97	18	of	of	ADP
emaj-101	97	19	the	the	DET
emaj-101	97	20	driver	driver	NOUN
emaj-101	97	21	in	in	ADP
emaj-101	97	22	comparison	comparison	NOUN
emaj-101	97	23	to	to	ADP
emaj-101	97	24	its	its	PRON
emaj-101	97	25	pairs	pair	NOUN
emaj-101	97	26	could	could	AUX
emaj-101	97	27	motivate	motivate	VERB
emaj-101	97	28	subscribers	subscriber	NOUN
emaj-101	97	29	on	on	ADP
emaj-101	97	30	churning	churn	VERB
emaj-101	97	31	or	or	CCONJ
emaj-101	97	32	retention	retention	NOUN
emaj-101	97	33	decisions	decision	NOUN
emaj-101	97	34	.	.	PUNCT
emaj-101	98	1	the	the	DET
emaj-101	98	2	evaluation	evaluation	NOUN
emaj-101	98	3	process	process	NOUN
emaj-101	98	4	was	be	AUX
emaj-101	98	5	able	able	ADJ
emaj-101	98	6	to	to	PART
emaj-101	98	7	assess	assess	VERB
emaj-101	98	8	if	if	SCONJ
emaj-101	98	9	the	the	DET
emaj-101	98	10	actual	actual	ADJ
emaj-101	98	11	service	service	NOUN
emaj-101	98	12	of	of	ADP
emaj-101	98	13	the	the	DET
emaj-101	98	14	particular	particular	ADJ
emaj-101	98	15	driver	driver	NOUN
emaj-101	98	16	or	or	CCONJ
emaj-101	98	17	attribute	attribute	NOUN
emaj-101	98	18	meets	meet	VERB
emaj-101	98	19	the	the	DET
emaj-101	98	20	expectation	expectation	NOUN
emaj-101	98	21	of	of	ADP
emaj-101	98	22	the	the	DET
emaj-101	98	23	customer	customer	NOUN
emaj-101	98	24	,	,	PUNCT
emaj-101	98	25	which	which	PRON
emaj-101	98	26	was	be	AUX
emaj-101	98	27	used	use	VERB
emaj-101	98	28	to	to	PART
emaj-101	98	29	determine	determine	VERB
emaj-101	98	30	customer	customer	NOUN
emaj-101	98	31	satisfaction	satisfaction	NOUN
emaj-101	98	32	or	or	CCONJ
emaj-101	98	33	dissatisfaction	dissatisfaction	NOUN
emaj-101	98	34	as	as	SCONJ
emaj-101	98	35	the	the	DET
emaj-101	98	36	case	case	NOUN
emaj-101	98	37	may	may	AUX
emaj-101	98	38	be	be	AUX
emaj-101	98	39	.	.	PUNCT
emaj-101	99	1	the	the	DET
emaj-101	99	2	implication	implication	NOUN
emaj-101	99	3	of	of	ADP
emaj-101	99	4	the	the	DET
emaj-101	99	5	decision	decision	NOUN
emaj-101	99	6	taken	take	VERB
emaj-101	99	7	by	by	ADP
emaj-101	99	8	majority	majority	NOUN
emaj-101	99	9	of	of	ADP
emaj-101	99	10	the	the	DET
emaj-101	99	11	subscribers	subscriber	NOUN
emaj-101	99	12	subsequently	subsequently	ADV
emaj-101	99	13	determines	determine	VERB
emaj-101	99	14	what	what	PRON
emaj-101	99	15	happens	happen	VERB
emaj-101	99	16	to	to	PART
emaj-101	99	17	service	service	VERB
emaj-101	99	18	provider/	provider/	NUM
emaj-101	99	19	network	network	NOUN
emaj-101	99	20	operators	operator	NOUN
emaj-101	99	21	.	.	PUNCT
emaj-101	100	1	churn	churn	NOUN
emaj-101	100	2	decisions	decision	NOUN
emaj-101	100	3	will	will	AUX
emaj-101	100	4	bring	bring	VERB
emaj-101	100	5	about	about	ADP
emaj-101	100	6	less	less	ADJ
emaj-101	100	7	revenue	revenue	NOUN
emaj-101	100	8	,	,	PUNCT
emaj-101	100	9	less	less	ADJ
emaj-101	100	10	profit	profit	NOUN
emaj-101	100	11	and	and	CCONJ
emaj-101	100	12	referral	referral	ADJ
emaj-101	100	13	or	or	CCONJ
emaj-101	100	14	bad	bad	ADJ
emaj-101	100	15	mouth	mouth	NOUN
emaj-101	100	16	,	,	PUNCT
emaj-101	100	17	which	which	PRON
emaj-101	100	18	is	be	AUX
emaj-101	100	19	the	the	DET
emaj-101	100	20	cheapest	cheap	ADJ
emaj-101	100	21	advertisement	advertisement	NOUN
emaj-101	100	22	for	for	ADP
emaj-101	100	23	the	the	DET
emaj-101	100	24	company	company	NOUN
emaj-101	100	25	with	with	ADP
emaj-101	100	26	negative	negative	ADJ
emaj-101	100	27	implication	implication	NOUN
emaj-101	100	28	.	.	PUNCT
emaj-101	101	1	it	it	PRON
emaj-101	101	2	is	be	AUX
emaj-101	101	3	the	the	DET
emaj-101	101	4	cheapest	cheap	ADJ
emaj-101	101	5	,	,	PUNCT
emaj-101	101	6	because	because	SCONJ
emaj-101	101	7	the	the	DET
emaj-101	101	8	companies	company	NOUN
emaj-101	101	9	do	do	AUX
emaj-101	101	10	not	not	PART
emaj-101	101	11	pay	pay	VERB
emaj-101	101	12	for	for	ADP
emaj-101	101	13	it	it	PRON
emaj-101	101	14	,	,	PUNCT
emaj-101	101	15	yet	yet	CCONJ
emaj-101	101	16	it	it	PRON
emaj-101	101	17	affects	affect	VERB
emaj-101	101	18	their	their	PRON
emaj-101	101	19	image	image	NOUN
emaj-101	101	20	and	and	CCONJ
emaj-101	101	21	reputation	reputation	NOUN
emaj-101	101	22	and	and	CCONJ
emaj-101	101	23	ultimately	ultimately	ADV
emaj-101	101	24	reduces	reduce	VERB
emaj-101	101	25	its	its	PRON
emaj-101	101	26	market	market	NOUN
emaj-101	101	27	share	share	NOUN
emaj-101	101	28	in	in	ADP
emaj-101	101	29	the	the	DET
emaj-101	101	30	long	long	ADJ
emaj-101	101	31	run	run	NOUN
emaj-101	101	32	.	.	PUNCT
emaj-101	102	1	on	on	ADP
emaj-101	102	2	the	the	DET
emaj-101	102	3	other	other	ADJ
emaj-101	102	4	hand	hand	NOUN
emaj-101	102	5	,	,	PUNCT
emaj-101	102	6	if	if	SCONJ
emaj-101	102	7	majority	majority	NOUN
emaj-101	102	8	of	of	ADP
emaj-101	102	9	the	the	DET
emaj-101	102	10	subscribers	subscriber	NOUN
emaj-101	102	11	retain	retain	VERB
emaj-101	102	12	the	the	DET
emaj-101	102	13	network	network	NOUN
emaj-101	102	14	,	,	PUNCT
emaj-101	102	15	it	it	PRON
emaj-101	102	16	will	will	AUX
emaj-101	102	17	increase	increase	VERB
emaj-101	102	18	revenue	revenue	NOUN
emaj-101	102	19	,	,	PUNCT
emaj-101	102	20	and	and	CCONJ
emaj-101	102	21	profit	profit	NOUN
emaj-101	102	22	,	,	PUNCT
emaj-101	102	23	reduce	reduce	VERB
emaj-101	102	24	cost	cost	NOUN
emaj-101	102	25	of	of	ADP
emaj-101	102	26	undirected	undirected	ADJ
emaj-101	102	27	market	market	NOUN
emaj-101	102	28	activities	activity	NOUN
emaj-101	102	29	,	,	PUNCT
emaj-101	102	30	increase	increase	VERB
emaj-101	102	31	the	the	DET
emaj-101	102	32	market	market	NOUN
emaj-101	102	33	share	share	NOUN
emaj-101	102	34	and	and	CCONJ
emaj-101	102	35	leads	lead	VERB
emaj-101	102	36	to	to	ADP
emaj-101	102	37	greater	great	ADJ
emaj-101	102	38	referral	referral	NOUN
emaj-101	102	39	with	with	ADP
emaj-101	102	40	positive	positive	ADJ
emaj-101	102	41	implication	implication	NOUN
emaj-101	102	42	on	on	ADP
emaj-101	102	43	the	the	DET
emaj-101	102	44	firm	firm	NOUN
emaj-101	102	45	.	.	PUNCT
emaj-101	103	1	a	a	DET
emaj-101	103	2	consequence	consequence	NOUN
emaj-101	103	3	of	of	ADP
emaj-101	103	4	this	this	PRON
emaj-101	103	5	is	be	AUX
emaj-101	103	6	that	that	SCONJ
emaj-101	103	7	subscribers	subscriber	NOUN
emaj-101	103	8	who	who	PRON
emaj-101	103	9	retain	retain	VERB
emaj-101	103	10	a	a	DET
emaj-101	103	11	network	network	NOUN
emaj-101	103	12	will	will	AUX
emaj-101	103	13	encourage	encourage	VERB
emaj-101	103	14	others	other	NOUN
emaj-101	103	15	to	to	PART
emaj-101	103	16	be	be	AUX
emaj-101	103	17	on	on	ADP
emaj-101	103	18	the	the	DET
emaj-101	103	19	same	same	ADJ
emaj-101	103	20	platform	platform	NOUN
emaj-101	103	21	without	without	SCONJ
emaj-101	103	22	been	be	AUX
emaj-101	103	23	paid	pay	VERB
emaj-101	103	24	directly	directly	ADV
emaj-101	103	25	by	by	ADP
emaj-101	103	26	the	the	DET
emaj-101	103	27	telecommunication	telecommunication	NOUN
emaj-101	103	28	operator	operator	NOUN
emaj-101	103	29	to	to	PART
emaj-101	103	30	do	do	VERB
emaj-101	103	31	so	so	ADV
emaj-101	103	32	.	.	PUNCT
emaj-101	104	1	from	from	ADP
emaj-101	104	2	the	the	DET
emaj-101	104	3	above	above	ADJ
emaj-101	104	4	illustration	illustration	NOUN
emaj-101	104	5	,	,	PUNCT
emaj-101	104	6	all	all	DET
emaj-101	104	7	the	the	DET
emaj-101	104	8	complex	complex	ADJ
emaj-101	104	9	interaction	interaction	NOUN
emaj-101	104	10	that	that	PRON
emaj-101	104	11	exists	exist	VERB
emaj-101	104	12	in	in	ADP
emaj-101	104	13	the	the	DET
emaj-101	104	14	decision	decision	NOUN
emaj-101	104	15	of	of	ADP
emaj-101	104	16	subscribers	subscriber	NOUN
emaj-101	104	17	whether	whether	SCONJ
emaj-101	104	18	to	to	PART
emaj-101	104	19	switch	switch	VERB
emaj-101	104	20	from	from	ADP
emaj-101	104	21	their	their	PRON
emaj-101	104	22	current	current	ADJ
emaj-101	104	23	service	service	NOUN
emaj-101	104	24	provider	provider	NOUN
emaj-101	104	25	by	by	ADP
emaj-101	104	26	comparing	compare	VERB
emaj-101	104	27	the	the	DET
emaj-101	104	28	expected	expect	VERB
emaj-101	104	29	future	future	ADJ
emaj-101	104	30	benefit	benefit	NOUN
emaj-101	104	31	against	against	ADP
emaj-101	104	32	the	the	DET
emaj-101	104	33	other	other	ADJ
emaj-101	104	34	factors	factor	NOUN
emaj-101	104	35	or	or	CCONJ
emaj-101	104	36	drivers	driver	NOUN
emaj-101	104	37	ultimately	ultimately	ADV
emaj-101	104	38	determines	determine	VERB
emaj-101	104	39	the	the	DET
emaj-101	104	40	industry`s	industry`s	NOUN
emaj-101	104	41	performance	performance	NOUN
emaj-101	104	42	.	.	PUNCT
emaj-101	105	1	thus	thus	ADV
emaj-101	105	2	,	,	PUNCT
emaj-101	105	3	figure	figure	VERB
emaj-101	105	4	2.1	2.1	NUM
emaj-101	105	5	shows	show	VERB
emaj-101	105	6	the	the	DET
emaj-101	105	7	pictorial	pictorial	ADJ
emaj-101	105	8	representation	representation	NOUN
emaj-101	105	9	of	of	ADP
emaj-101	105	10	the	the	DET
emaj-101	105	11	conceptual	conceptual	ADJ
emaj-101	105	12	framework	framework	NOUN
emaj-101	105	13	.	.	PUNCT
emaj-101	106	1	from	from	ADP
emaj-101	106	2	the	the	DET
emaj-101	106	3	foregoing	forego	VERB
emaj-101	106	4	reviews	review	NOUN
emaj-101	106	5	,	,	PUNCT
emaj-101	106	6	empirical	empirical	ADJ
emaj-101	106	7	and	and	CCONJ
emaj-101	106	8	theoretical	theoretical	ADJ
emaj-101	106	9	framework	framework	NOUN
emaj-101	106	10	,	,	PUNCT
emaj-101	106	11	it	it	PRON
emaj-101	106	12	has	have	AUX
emaj-101	106	13	been	be	AUX
emaj-101	106	14	revealed	reveal	VERB
emaj-101	106	15	that	that	SCONJ
emaj-101	106	16	,	,	PUNCT
emaj-101	106	17	volume	volume	NOUN
emaj-101	106	18	6	6	NUM
emaj-101	106	19	no	no	DET
emaj-101	106	20	2	2	NUM
emaj-101	106	21	(	(	PUNCT
emaj-101	106	22	2016	2016	NUM
emaj-101	106	23	)	)	PUNCT
emaj-101	106	24	|	|	ADV
emaj-101	106	25	issn	issn	VERB
emaj-101	106	26	2158	2158	NUM
emaj-101	106	27	-	-	SYM
emaj-101	106	28	8708	8708	NUM
emaj-101	106	29	(	(	PUNCT
emaj-101	106	30	online	online	NOUN
emaj-101	106	31	)	)	PUNCT
emaj-101	106	32	|	|	ADV
emaj-101	106	33	doi	doi	X
emaj-101	106	34	10.5195	10.5195	NUM
emaj-101	106	35	/	/	SYM
emaj-101	106	36	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	106	37	|	|	ADV
emaj-101	106	38	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	106	39	sulaimon	sulaimon	PROPN
emaj-101	106	40	olanrewaju	olanrewaju	ADJ
emaj-101	106	41	adebiyi	adebiyi	PROPN
emaj-101	106	42	,	,	PUNCT
emaj-101	106	43	emmanuel	emmanuel	PROPN
emaj-101	106	44	olateju	olateju	PROPN
emaj-101	106	45	oyatoye	oyatoye	PROPN
emaj-101	106	46	,	,	PUNCT
emaj-101	106	47	bilqis	bilqis	VERB
emaj-101	106	48	bolanle	bolanle	PROPN
emaj-101	106	49	amole	amole	NOUN
emaj-101	106	50	emerging	emerge	VERB
emaj-101	106	51	markets	market	NOUN
emaj-101	106	52	journal	journal	NOUN
emaj-101	106	53	|	|	ADV
emaj-101	106	54	p	p	NOUN
emaj-101	106	55	a	a	DET
emaj-101	106	56	g	g	NOUN
emaj-101	106	57	e	e	NOUN
emaj-101	106	58	|15	|15	NOUN
emaj-101	106	59	customer	customer	NOUN
emaj-101	106	60	churn	churn	NOUN
emaj-101	106	61	and	and	CCONJ
emaj-101	106	62	retention	retention	NOUN
emaj-101	106	63	are	be	AUX
emaj-101	106	64	rational	rational	ADJ
emaj-101	106	65	decisions	decision	NOUN
emaj-101	106	66	taken	take	VERB
emaj-101	106	67	by	by	ADP
emaj-101	106	68	subscribers	subscriber	NOUN
emaj-101	106	69	/	/	SYM
emaj-101	106	70	customers	customer	NOUN
emaj-101	106	71	based	base	VERB
emaj-101	106	72	on	on	ADP
emaj-101	106	73	comparative	comparative	ADJ
emaj-101	106	74	/	/	SYM
emaj-101	106	75	pairwise	pairwise	NOUN
emaj-101	106	76	analysis	analysis	NOUN
emaj-101	106	77	of	of	ADP
emaj-101	106	78	the	the	DET
emaj-101	106	79	mobile	mobile	ADJ
emaj-101	106	80	network	network	NOUN
emaj-101	106	81	attributes	attribute	VERB
emaj-101	106	82	.	.	PUNCT
emaj-101	107	1	this	this	PRON
emaj-101	107	2	relates	relate	VERB
emaj-101	107	3	to	to	ADP
emaj-101	107	4	the	the	DET
emaj-101	107	5	decision	decision	NOUN
emaj-101	107	6	to	to	PART
emaj-101	107	7	be	be	AUX
emaj-101	107	8	taken	take	VERB
emaj-101	107	9	,	,	PUNCT
emaj-101	107	10	the	the	DET
emaj-101	107	11	situation	situation	NOUN
emaj-101	107	12	,	,	PUNCT
emaj-101	107	13	and	and	CCONJ
emaj-101	107	14	circumstances	circumstance	NOUN
emaj-101	107	15	which	which	PRON
emaj-101	107	16	surround	surround	VERB
emaj-101	107	17	the	the	DET
emaj-101	107	18	decision	decision	NOUN
emaj-101	107	19	made	make	VERB
emaj-101	107	20	or	or	CCONJ
emaj-101	107	21	what	what	PRON
emaj-101	107	22	may	may	AUX
emaj-101	107	23	be	be	AUX
emaj-101	107	24	called	call	VERB
emaj-101	107	25	decision	decision	NOUN
emaj-101	107	26	making	make	VERB
emaj-101	107	27	environment	environment	NOUN
emaj-101	107	28	.	.	PUNCT
emaj-101	108	1	therefore	therefore	ADV
emaj-101	108	2	,	,	PUNCT
emaj-101	108	3	application	application	NOUN
emaj-101	108	4	of	of	ADP
emaj-101	108	5	operations	operation	NOUN
emaj-101	108	6	research	research	NOUN
emaj-101	108	7	methodologies	methodology	NOUN
emaj-101	108	8	of	of	ADP
emaj-101	108	9	ahp	ahp	PROPN
emaj-101	108	10	and	and	CCONJ
emaj-101	108	11	markov	markov	NOUN
emaj-101	108	12	chain	chain	NOUN
emaj-101	108	13	process	process	NOUN
emaj-101	108	14	will	will	AUX
emaj-101	108	15	assist	assist	VERB
emaj-101	108	16	stakeholders	stakeholder	NOUN
emaj-101	108	17	to	to	PART
emaj-101	108	18	make	make	VERB
emaj-101	108	19	better	well	ADJ
emaj-101	108	20	decisions	decision	NOUN
emaj-101	108	21	that	that	PRON
emaj-101	108	22	will	will	AUX
emaj-101	108	23	enhance	enhance	VERB
emaj-101	108	24	growth	growth	NOUN
emaj-101	108	25	and	and	CCONJ
emaj-101	108	26	development	development	NOUN
emaj-101	108	27	of	of	ADP
emaj-101	108	28	the	the	DET
emaj-101	108	29	service	service	NOUN
emaj-101	108	30	industry	industry	NOUN
emaj-101	108	31	that	that	PRON
emaj-101	108	32	experiences	experience	VERB
emaj-101	108	33	churn	churn	NOUN
emaj-101	108	34	and	and	CCONJ
emaj-101	108	35	retention	retention	NOUN
emaj-101	108	36	problem	problem	NOUN
emaj-101	108	37	.	.	PUNCT
emaj-101	109	1	2	2	X
emaj-101	109	2	.	.	X
emaj-101	109	3	research	research	NOUN
emaj-101	109	4	methods	method	NOUN
emaj-101	109	5	this	this	DET
emaj-101	109	6	study	study	NOUN
emaj-101	109	7	aims	aim	VERB
emaj-101	109	8	to	to	PART
emaj-101	109	9	examine	examine	VERB
emaj-101	109	10	the	the	DET
emaj-101	109	11	improved	improved	ADJ
emaj-101	109	12	customer	customer	NOUN
emaj-101	109	13	churn	churn	NOUN
emaj-101	109	14	and	and	CCONJ
emaj-101	109	15	retention	retention	NOUN
emaj-101	109	16	decision	decision	NOUN
emaj-101	109	17	management	management	NOUN
emaj-101	109	18	using	use	VERB
emaj-101	109	19	operations	operation	NOUN
emaj-101	109	20	research	research	NOUN
emaj-101	109	21	approach	approach	NOUN
emaj-101	109	22	.	.	PUNCT
emaj-101	110	1	to	to	ADP
emaj-101	110	2	this	this	DET
emaj-101	110	3	end	end	NOUN
emaj-101	110	4	,	,	PUNCT
emaj-101	110	5	a	a	DET
emaj-101	110	6	survey	survey	NOUN
emaj-101	110	7	was	be	AUX
emaj-101	110	8	conducted	conduct	VERB
emaj-101	110	9	with	with	ADP
emaj-101	110	10	408	408	NUM
emaj-101	110	11	subscribers	subscriber	NOUN
emaj-101	110	12	who	who	PRON
emaj-101	110	13	are	be	AUX
emaj-101	110	14	within	within	ADP
emaj-101	110	15	the	the	DET
emaj-101	110	16	campuses	campus	NOUN
emaj-101	110	17	of	of	ADP
emaj-101	110	18	six	six	NUM
emaj-101	110	19	different	different	ADJ
emaj-101	110	20	higher	high	ADJ
emaj-101	110	21	institutions	institution	NOUN
emaj-101	110	22	of	of	ADP
emaj-101	110	23	learning	learn	VERB
emaj-101	110	24	in	in	ADP
emaj-101	110	25	lagos	lagos	PROPN
emaj-101	110	26	state	state	NOUN
emaj-101	110	27	,	,	PUNCT
emaj-101	110	28	nigeria	nigeria	PROPN
emaj-101	110	29	as	as	ADP
emaj-101	110	30	at	at	ADP
emaj-101	110	31	the	the	DET
emaj-101	110	32	time	time	NOUN
emaj-101	110	33	of	of	ADP
emaj-101	110	34	collecting	collect	VERB
emaj-101	110	35	the	the	DET
emaj-101	110	36	data	datum	NOUN
emaj-101	110	37	.	.	PUNCT
emaj-101	111	1	lagos	lago	NOUN
emaj-101	111	2	was	be	AUX
emaj-101	111	3	chosen	choose	VERB
emaj-101	111	4	,	,	PUNCT
emaj-101	111	5	because	because	SCONJ
emaj-101	111	6	it	it	PRON
emaj-101	111	7	is	be	AUX
emaj-101	111	8	the	the	DET
emaj-101	111	9	economic	economic	ADJ
emaj-101	111	10	nerve	nerve	NOUN
emaj-101	111	11	center	center	NOUN
emaj-101	111	12	of	of	ADP
emaj-101	111	13	nigeria	nigeria	PROPN
emaj-101	111	14	(	(	PUNCT
emaj-101	111	15	commercial	commercial	ADJ
emaj-101	111	16	capital	capital	NOUN
emaj-101	111	17	)	)	PUNCT
emaj-101	111	18	,	,	PUNCT
emaj-101	111	19	with	with	ADP
emaj-101	111	20	the	the	DET
emaj-101	111	21	highest	high	ADJ
emaj-101	111	22	number	number	NOUN
emaj-101	111	23	of	of	ADP
emaj-101	111	24	gsm	gsm	NOUN
emaj-101	111	25	subscribers	subscriber	NOUN
emaj-101	111	26	(	(	PUNCT
emaj-101	111	27	adeleke	adeleke	ADJ
emaj-101	111	28	and	and	CCONJ
emaj-101	111	29	aminu	aminu	PROPN
emaj-101	111	30	,	,	PUNCT
emaj-101	111	31	2012	2012	NUM
emaj-101	111	32	)	)	PUNCT
emaj-101	111	33	,	,	PUNCT
emaj-101	111	34	making	make	VERB
emaj-101	111	35	the	the	DET
emaj-101	111	36	largest	large	ADJ
emaj-101	111	37	contribution	contribution	NOUN
emaj-101	111	38	to	to	ADP
emaj-101	111	39	overall	overall	ADJ
emaj-101	111	40	economy	economy	NOUN
emaj-101	111	41	.	.	PUNCT
emaj-101	112	1	a	a	DET
emaj-101	112	2	decision	decision	NOUN
emaj-101	112	3	was	be	AUX
emaj-101	112	4	made	make	VERB
emaj-101	112	5	to	to	PART
emaj-101	112	6	conduct	conduct	VERB
emaj-101	112	7	a	a	DET
emaj-101	112	8	survey	survey	NOUN
emaj-101	112	9	within	within	ADP
emaj-101	112	10	campuses	campus	NOUN
emaj-101	112	11	of	of	ADP
emaj-101	112	12	tertiary	tertiary	ADJ
emaj-101	112	13	institutions	institution	NOUN
emaj-101	112	14	in	in	ADP
emaj-101	112	15	order	order	NOUN
emaj-101	112	16	to	to	PART
emaj-101	112	17	meet	meet	VERB
emaj-101	112	18	large	large	ADJ
emaj-101	112	19	number	number	NOUN
emaj-101	112	20	of	of	ADP
emaj-101	112	21	customers	customer	NOUN
emaj-101	112	22	(	(	PUNCT
emaj-101	112	23	respondents	respondent	NOUN
emaj-101	112	24	)	)	PUNCT
emaj-101	112	25	of	of	ADP
emaj-101	112	26	the	the	DET
emaj-101	112	27	four	four	NUM
emaj-101	112	28	major	major	ADJ
emaj-101	112	29	gsm	gsm	NOUN
emaj-101	112	30	companies	company	NOUN
emaj-101	112	31	in	in	ADP
emaj-101	112	32	the	the	DET
emaj-101	112	33	selected	select	VERB
emaj-101	112	34	area	area	NOUN
emaj-101	112	35	which	which	PRON
emaj-101	112	36	includes	include	VERB
emaj-101	112	37	;	;	PUNCT
emaj-101	112	38	mtn	mtn	PROPN
emaj-101	112	39	,	,	PUNCT
emaj-101	112	40	airtel	airtel	NOUN
emaj-101	112	41	,	,	PUNCT
emaj-101	112	42	glo	glo	NOUN
emaj-101	112	43	,	,	PUNCT
emaj-101	112	44	and	and	CCONJ
emaj-101	112	45	etisalat	etisalat	PROPN
emaj-101	112	46	,	,	PUNCT
emaj-101	112	47	who	who	PRON
emaj-101	112	48	are	be	AUX
emaj-101	112	49	literate	literate	ADJ
emaj-101	112	50	and	and	CCONJ
emaj-101	112	51	can	can	AUX
emaj-101	112	52	fill	fill	VERB
emaj-101	112	53	the	the	DET
emaj-101	112	54	questionnaire	questionnaire	NOUN
emaj-101	112	55	.	.	PUNCT
emaj-101	113	1	these	these	DET
emaj-101	113	2	operators	operator	NOUN
emaj-101	113	3	account	account	VERB
emaj-101	113	4	for	for	ADP
emaj-101	113	5	over	over	ADP
emaj-101	113	6	85	85	NUM
emaj-101	113	7	percent	percent	NOUN
emaj-101	113	8	of	of	ADP
emaj-101	113	9	mobile	mobile	ADJ
emaj-101	113	10	subscriptions	subscription	NOUN
emaj-101	113	11	in	in	ADP
emaj-101	113	12	the	the	DET
emaj-101	113	13	country	country	NOUN
emaj-101	113	14	(	(	PUNCT
emaj-101	113	15	pyramid	pyramid	NOUN
emaj-101	113	16	research	research	PROPN
emaj-101	113	17	,	,	PUNCT
emaj-101	113	18	2010	2010	NUM
emaj-101	113	19	)	)	PUNCT
emaj-101	113	20	.	.	PUNCT
emaj-101	114	1	the	the	DET
emaj-101	114	2	sample	sample	NOUN
emaj-101	114	3	for	for	ADP
emaj-101	114	4	the	the	DET
emaj-101	114	5	study	study	NOUN
emaj-101	114	6	was	be	AUX
emaj-101	114	7	selected	select	VERB
emaj-101	114	8	through	through	ADP
emaj-101	114	9	multi	multi	ADJ
emaj-101	114	10	-	-	ADJ
emaj-101	114	11	stage	stage	NOUN
emaj-101	114	12	sampling	sampling	NOUN
emaj-101	114	13	.	.	PUNCT
emaj-101	115	1	two	two	NUM
emaj-101	115	2	analytical	analytical	ADJ
emaj-101	115	3	tools	tool	NOUN
emaj-101	115	4	were	be	AUX
emaj-101	115	5	proposed	propose	VERB
emaj-101	115	6	for	for	ADP
emaj-101	115	7	the	the	DET
emaj-101	115	8	analysis	analysis	NOUN
emaj-101	115	9	of	of	ADP
emaj-101	115	10	data	datum	NOUN
emaj-101	115	11	.	.	PUNCT
emaj-101	116	1	these	these	PRON
emaj-101	116	2	include	include	VERB
emaj-101	116	3	:	:	PUNCT
emaj-101	116	4	expert	expert	ADJ
emaj-101	116	5	choice	choice	NOUN
emaj-101	116	6	/	/	SYM
emaj-101	116	7	excel	excel	NOUN
emaj-101	116	8	solver	solver	NOUN
emaj-101	116	9	(	(	PUNCT
emaj-101	116	10	using	use	VERB
emaj-101	116	11	microsoft	microsoft	PROPN
emaj-101	116	12	excel	excel	PROPN
emaj-101	116	13	)	)	PUNCT
emaj-101	116	14	and	and	CCONJ
emaj-101	116	15	windows	window	NOUN
emaj-101	116	16	based	base	VERB
emaj-101	116	17	quantitative	quantitative	ADJ
emaj-101	116	18	system	system	NOUN
emaj-101	116	19	for	for	ADP
emaj-101	116	20	business	business	NOUN
emaj-101	116	21	(	(	PUNCT
emaj-101	116	22	winqsb	winqsb	NOUN
emaj-101	116	23	)	)	PUNCT
emaj-101	116	24	.	.	PUNCT
emaj-101	117	1	excel	excel	PROPN
emaj-101	117	2	solver	solver	PROPN
emaj-101	117	3	was	be	AUX
emaj-101	117	4	used	use	VERB
emaj-101	117	5	in	in	ADP
emaj-101	117	6	structuring	structure	VERB
emaj-101	117	7	a	a	DET
emaj-101	117	8	decision	decision	NOUN
emaj-101	117	9	into	into	ADP
emaj-101	117	10	smaller	small	ADJ
emaj-101	117	11	parts	part	NOUN
emaj-101	117	12	,	,	PUNCT
emaj-101	117	13	proceeding	proceed	VERB
emaj-101	117	14	from	from	ADP
emaj-101	117	15	the	the	DET
emaj-101	117	16	goal	goal	NOUN
emaj-101	117	17	to	to	ADP
emaj-101	117	18	objectives	objective	NOUN
emaj-101	117	19	and	and	CCONJ
emaj-101	117	20	from	from	ADP
emaj-101	117	21	sub	sub	NOUN
emaj-101	117	22	-	-	NOUN
emaj-101	117	23	objectives	objective	NOUN
emaj-101	117	24	to	to	ADP
emaj-101	117	25	the	the	DET
emaj-101	117	26	alternative	alternative	ADJ
emaj-101	117	27	courses	course	NOUN
emaj-101	117	28	of	of	ADP
emaj-101	117	29	action	action	NOUN
emaj-101	117	30	.	.	PUNCT
emaj-101	118	1	decision	decision	NOUN
emaj-101	118	2	-	-	PUNCT
emaj-101	118	3	makers	maker	NOUN
emaj-101	118	4	,	,	PUNCT
emaj-101	118	5	then	then	ADV
emaj-101	118	6	,	,	PUNCT
emaj-101	118	7	make	make	VERB
emaj-101	118	8	simple	simple	ADJ
emaj-101	118	9	pairwise	pairwise	NOUN
emaj-101	118	10	comparison	comparison	NOUN
emaj-101	118	11	judgments	judgment	NOUN
emaj-101	118	12	throughout	throughout	ADP
emaj-101	118	13	the	the	DET
emaj-101	118	14	hierarchy	hierarchy	NOUN
emaj-101	118	15	to	to	PART
emaj-101	118	16	arrive	arrive	VERB
emaj-101	118	17	at	at	ADP
emaj-101	118	18	overall	overall	ADJ
emaj-101	118	19	priorities	priority	NOUN
emaj-101	118	20	for	for	ADP
emaj-101	118	21	the	the	DET
emaj-101	118	22	alternatives	alternative	NOUN
emaj-101	118	23	.	.	PUNCT
emaj-101	119	1	the	the	DET
emaj-101	119	2	decision	decision	NOUN
emaj-101	119	3	problem	problem	NOUN
emaj-101	119	4	in	in	ADP
emaj-101	119	5	the	the	DET
emaj-101	119	6	study	study	NOUN
emaj-101	119	7	involves	involve	VERB
emaj-101	119	8	customer	customer	NOUN
emaj-101	119	9	churn	churn	NOUN
emaj-101	119	10	and	and	CCONJ
emaj-101	119	11	drivers	driver	NOUN
emaj-101	119	12	,	,	PUNCT
emaj-101	119	13	factors	factor	NOUN
emaj-101	119	14	which	which	PRON
emaj-101	119	15	influence	influence	NOUN
emaj-101	119	16	subscribers	subscriber	NOUN
emaj-101	119	17	’	’	PART
emaj-101	119	18	retention	retention	NOUN
emaj-101	119	19	and	and	CCONJ
emaj-101	119	20	the	the	DET
emaj-101	119	21	motivation	motivation	NOUN
emaj-101	119	22	for	for	ADP
emaj-101	119	23	churn	churn	NOUN
emaj-101	119	24	and	and	CCONJ
emaj-101	119	25	retention	retention	NOUN
emaj-101	119	26	in	in	ADP
emaj-101	119	27	the	the	DET
emaj-101	119	28	nigeria	nigeria	PROPN
emaj-101	119	29	telecommunication	telecommunication	NOUN
emaj-101	119	30	industry	industry	NOUN
emaj-101	119	31	.	.	PUNCT
emaj-101	120	1	the	the	DET
emaj-101	120	2	ahp	ahp	NOUN
emaj-101	120	3	helps	help	VERB
emaj-101	120	4	people	people	NOUN
emaj-101	120	5	to	to	PART
emaj-101	120	6	cope	cope	VERB
emaj-101	120	7	with	with	ADP
emaj-101	120	8	the	the	DET
emaj-101	120	9	intuitive	intuitive	ADJ
emaj-101	120	10	,	,	PUNCT
emaj-101	120	11	rational	rational	ADJ
emaj-101	120	12	and	and	CCONJ
emaj-101	120	13	irrational	irrational	ADJ
emaj-101	120	14	,	,	PUNCT
emaj-101	120	15	and	and	CCONJ
emaj-101	120	16	with	with	ADP
emaj-101	120	17	risk	risk	NOUN
emaj-101	120	18	and	and	CCONJ
emaj-101	120	19	uncertainties	uncertainty	NOUN
emaj-101	120	20	in	in	ADP
emaj-101	120	21	complex	complex	ADJ
emaj-101	120	22	settings	setting	NOUN
emaj-101	120	23	.	.	PUNCT
emaj-101	121	1	it	it	PRON
emaj-101	121	2	was	be	AUX
emaj-101	121	3	used	use	VERB
emaj-101	121	4	to	to	PART
emaj-101	121	5	predict	predict	VERB
emaj-101	121	6	likely	likely	ADJ
emaj-101	121	7	outcomes	outcome	NOUN
emaj-101	121	8	(	(	PUNCT
emaj-101	121	9	subscriber	subscriber	NOUN
emaj-101	121	10	that	that	PRON
emaj-101	121	11	are	be	AUX
emaj-101	121	12	likely	likely	ADJ
emaj-101	121	13	to	to	PART
emaj-101	121	14	churn	churn	VERB
emaj-101	121	15	or	or	CCONJ
emaj-101	121	16	retain	retain	VERB
emaj-101	121	17	)	)	PUNCT
emaj-101	121	18	,	,	PUNCT
emaj-101	121	19	and	and	CCONJ
emaj-101	121	20	exercise	exercise	VERB
emaj-101	121	21	control	control	NOUN
emaj-101	121	22	over	over	ADP
emaj-101	121	23	changes	change	NOUN
emaj-101	121	24	in	in	ADP
emaj-101	121	25	the	the	DET
emaj-101	121	26	decision	decision	NOUN
emaj-101	121	27	-	-	PUNCT
emaj-101	121	28	making	make	VERB
emaj-101	121	29	system	system	NOUN
emaj-101	121	30	,	,	PUNCT
emaj-101	121	31	and	and	CCONJ
emaj-101	121	32	do	do	VERB
emaj-101	121	33	cost	cost	NOUN
emaj-101	121	34	/	/	SYM
emaj-101	121	35	benefit	benefit	NOUN
emaj-101	121	36	comparisons	comparison	NOUN
emaj-101	121	37	of	of	ADP
emaj-101	121	38	customer	customer	NOUN
emaj-101	121	39	acquisition	acquisition	NOUN
emaj-101	121	40	and	and	CCONJ
emaj-101	121	41	retention	retention	NOUN
emaj-101	121	42	.	.	PUNCT
emaj-101	122	1	excel	excel	PROPN
emaj-101	122	2	solver	solver	PROPN
emaj-101	122	3	is	be	AUX
emaj-101	122	4	intuitive	intuitive	ADJ
emaj-101	122	5	,	,	PUNCT
emaj-101	122	6	structured	structure	VERB
emaj-101	122	7	in	in	ADP
emaj-101	122	8	a	a	DET
emaj-101	122	9	userfriendly	userfriendly	ADV
emaj-101	122	10	mode	mode	NOUN
emaj-101	122	11	in	in	ADP
emaj-101	122	12	order	order	NOUN
emaj-101	122	13	to	to	PART
emaj-101	122	14	be	be	AUX
emaj-101	122	15	valuable	valuable	ADJ
emaj-101	122	16	for	for	ADP
emaj-101	122	17	conceptual	conceptual	ADJ
emaj-101	122	18	and	and	CCONJ
emaj-101	122	19	analytical	analytical	ADJ
emaj-101	122	20	thinkers	thinker	NOUN
emaj-101	122	21	,	,	PUNCT
emaj-101	122	22	novices	novice	NOUN
emaj-101	122	23	,	,	PUNCT
emaj-101	122	24	and	and	CCONJ
emaj-101	122	25	category	category	NOUN
emaj-101	122	26	experts	expert	NOUN
emaj-101	122	27	.	.	PUNCT
emaj-101	123	1	because	because	SCONJ
emaj-101	123	2	the	the	DET
emaj-101	123	3	criteria	criterion	NOUN
emaj-101	123	4	are	be	AUX
emaj-101	123	5	presented	present	VERB
emaj-101	123	6	in	in	ADP
emaj-101	123	7	a	a	DET
emaj-101	123	8	hierarchical	hierarchical	ADJ
emaj-101	123	9	structure	structure	NOUN
emaj-101	123	10	,	,	PUNCT
emaj-101	123	11	decision	decision	NOUN
emaj-101	123	12	makers	maker	NOUN
emaj-101	123	13	are	be	AUX
emaj-101	123	14	able	able	ADJ
emaj-101	123	15	to	to	PART
emaj-101	123	16	specify	specify	VERB
emaj-101	123	17	to	to	ADP
emaj-101	123	18	their	their	PRON
emaj-101	123	19	level	level	NOUN
emaj-101	123	20	of	of	ADP
emaj-101	123	21	expertise	expertise	NOUN
emaj-101	123	22	,	,	PUNCT
emaj-101	123	23	and	and	CCONJ
emaj-101	123	24	apply	apply	VERB
emaj-101	123	25	judgments	judgment	NOUN
emaj-101	123	26	,	,	PUNCT
emaj-101	123	27	significant	significant	ADJ
emaj-101	123	28	achievements	achievement	NOUN
emaj-101	123	29	that	that	PRON
emaj-101	123	30	can	can	AUX
emaj-101	123	31	help	help	VERB
emaj-101	123	32	them	they	PRON
emaj-101	123	33	to	to	PART
emaj-101	123	34	achieve	achieve	VERB
emaj-101	123	35	their	their	PRON
emaj-101	123	36	goals	goal	NOUN
emaj-101	123	37	.	.	PUNCT
emaj-101	124	1	at	at	ADP
emaj-101	124	2	the	the	DET
emaj-101	124	3	end	end	NOUN
emaj-101	124	4	of	of	ADP
emaj-101	124	5	the	the	DET
emaj-101	124	6	process	process	NOUN
emaj-101	124	7	,	,	PUNCT
emaj-101	124	8	decision	decision	NOUN
emaj-101	124	9	makers	maker	NOUN
emaj-101	124	10	are	be	AUX
emaj-101	124	11	fully	fully	ADV
emaj-101	124	12	cognizant	cognizant	ADJ
emaj-101	124	13	of	of	ADP
emaj-101	124	14	how	how	SCONJ
emaj-101	124	15	and	and	CCONJ
emaj-101	124	16	why	why	SCONJ
emaj-101	124	17	decision	decision	NOUN
emaj-101	124	18	are	be	AUX
emaj-101	124	19	made	make	VERB
emaj-101	124	20	,	,	PUNCT
emaj-101	124	21	so	so	SCONJ
emaj-101	124	22	as	as	SCONJ
emaj-101	124	23	to	to	PART
emaj-101	124	24	achieve	achieve	VERB
emaj-101	124	25	results	result	NOUN
emaj-101	124	26	which	which	PRON
emaj-101	124	27	are	be	AUX
emaj-101	124	28	meaningful	meaningful	ADJ
emaj-101	124	29	,	,	PUNCT
emaj-101	124	30	easy	easy	ADJ
emaj-101	124	31	to	to	PART
emaj-101	124	32	communicate	communicate	VERB
emaj-101	124	33	,	,	PUNCT
emaj-101	124	34	and	and	CCONJ
emaj-101	124	35	actionable	actionable	ADJ
emaj-101	124	36	.	.	PUNCT
emaj-101	125	1	yilmaz	yilmaz	PROPN
emaj-101	125	2	(	(	PUNCT
emaj-101	125	3	2009	2009	NUM
emaj-101	125	4	)	)	PUNCT
emaj-101	125	5	concluded	conclude	VERB
emaj-101	125	6	that	that	SCONJ
emaj-101	125	7	,	,	PUNCT
emaj-101	125	8	the	the	DET
emaj-101	125	9	main	main	ADJ
emaj-101	125	10	strength	strength	NOUN
emaj-101	125	11	of	of	ADP
emaj-101	125	12	the	the	DET
emaj-101	125	13	ahp	ahp	NOUN
emaj-101	125	14	is	be	AUX
emaj-101	125	15	that	that	SCONJ
emaj-101	125	16	,	,	PUNCT
emaj-101	125	17	it	it	PRON
emaj-101	125	18	is	be	AUX
emaj-101	125	19	both	both	PRON
emaj-101	125	20	methodologically	methodologically	ADV
emaj-101	125	21	sound	sound	ADJ
emaj-101	125	22	and	and	CCONJ
emaj-101	125	23	user	user	NOUN
emaj-101	125	24	-	-	PUNCT
emaj-101	125	25	friendly	friendly	ADJ
emaj-101	125	26	.	.	PUNCT
emaj-101	126	1	its	its	PRON
emaj-101	126	2	ease	ease	NOUN
emaj-101	126	3	of	of	ADP
emaj-101	126	4	use	use	NOUN
emaj-101	126	5	is	be	AUX
emaj-101	126	6	due	due	ADJ
emaj-101	126	7	to	to	ADP
emaj-101	126	8	a	a	DET
emaj-101	126	9	unique	unique	ADJ
emaj-101	126	10	combination	combination	NOUN
emaj-101	126	11	of	of	ADP
emaj-101	126	12	design	design	NOUN
emaj-101	126	13	characteristics	characteristic	NOUN
emaj-101	126	14	.	.	PUNCT
emaj-101	127	1	the	the	DET
emaj-101	127	2	ahp	ahp	NOUN
emaj-101	127	3	frames	frame	VERB
emaj-101	127	4	a	a	DET
emaj-101	127	5	decision	decision	NOUN
emaj-101	127	6	as	as	ADP
emaj-101	127	7	a	a	DET
emaj-101	127	8	hierarchy	hierarchy	NOUN
emaj-101	127	9	,	,	PUNCT
emaj-101	127	10	an	an	DET
emaj-101	127	11	organisational	organisational	ADJ
emaj-101	127	12	framework	framework	NOUN
emaj-101	127	13	many	many	ADJ
emaj-101	127	14	people	people	NOUN
emaj-101	127	15	are	be	AUX
emaj-101	127	16	already	already	ADV
emaj-101	127	17	familiar	familiar	ADJ
emaj-101	127	18	with	with	ADP
emaj-101	127	19	and	and	CCONJ
emaj-101	127	20	easy	easy	ADJ
emaj-101	127	21	to	to	PART
emaj-101	127	22	explain	explain	VERB
emaj-101	127	23	to	to	ADP
emaj-101	127	24	those	those	PRON
emaj-101	127	25	who	who	PRON
emaj-101	127	26	are	be	AUX
emaj-101	127	27	not	not	PART
emaj-101	127	28	.	.	PUNCT
emaj-101	128	1	all	all	DET
emaj-101	128	2	inputs	input	NOUN
emaj-101	128	3	consist	consist	VERB
emaj-101	128	4	of	of	ADP
emaj-101	128	5	comparisons	comparison	NOUN
emaj-101	128	6	between	between	ADP
emaj-101	128	7	just	just	ADV
emaj-101	128	8	two	two	NUM
emaj-101	128	9	decision	decision	NOUN
emaj-101	128	10	elements	element	NOUN
emaj-101	128	11	at	at	ADP
emaj-101	128	12	a	a	DET
emaj-101	128	13	time	time	NOUN
emaj-101	128	14	;	;	PUNCT
emaj-101	128	15	pairwise	pairwise	NOUN
emaj-101	128	16	comparisons	comparison	NOUN
emaj-101	128	17	such	such	ADJ
emaj-101	128	18	as	as	ADP
emaj-101	128	19	these	these	PRON
emaj-101	128	20	are	be	AUX
emaj-101	128	21	generally	generally	ADV
emaj-101	128	22	considered	consider	VERB
emaj-101	128	23	one	one	NUM
emaj-101	128	24	of	of	ADP
emaj-101	128	25	the	the	DET
emaj-101	128	26	best	good	ADJ
emaj-101	128	27	ways	way	NOUN
emaj-101	128	28	to	to	PART
emaj-101	128	29	elicit	elicit	VERB
emaj-101	128	30	judgments	judgment	NOUN
emaj-101	128	31	from	from	ADP
emaj-101	128	32	people	people	NOUN
emaj-101	128	33	(	(	PUNCT
emaj-101	128	34	reynolds	reynolds	PROPN
emaj-101	128	35	&	&	CCONJ
emaj-101	128	36	jolly	jolly	PROPN
emaj-101	128	37	,	,	PUNCT
emaj-101	128	38	1980	1980	NUM
emaj-101	128	39	)	)	PUNCT
emaj-101	128	40	.	.	PUNCT
emaj-101	129	1	the	the	DET
emaj-101	129	2	output	output	NOUN
emaj-101	129	3	is	be	AUX
emaj-101	129	4	easy	easy	ADJ
emaj-101	129	5	to	to	PART
emaj-101	129	6	understand	understand	VERB
emaj-101	129	7	because	because	SCONJ
emaj-101	129	8	it	it	PRON
emaj-101	129	9	is	be	AUX
emaj-101	129	10	based	base	VERB
emaj-101	129	11	on	on	ADP
emaj-101	129	12	simple	simple	ADJ
emaj-101	129	13	scales	scale	NOUN
emaj-101	129	14	derived	derive	VERB
emaj-101	129	15	from	from	ADP
emaj-101	129	16	the	the	DET
emaj-101	129	17	pairwise	pairwise	NOUN
emaj-101	129	18	comparisons	comparison	NOUN
emaj-101	129	19	.	.	PUNCT
emaj-101	130	1	finally	finally	ADV
emaj-101	130	2	,	,	PUNCT
emaj-101	130	3	there	there	PRON
emaj-101	130	4	is	be	VERB
emaj-101	130	5	an	an	DET
emaj-101	130	6	inbuilt	inbuilt	ADJ
emaj-101	130	7	measure	measure	NOUN
emaj-101	130	8	of	of	ADP
emaj-101	130	9	consistency	consistency	NOUN
emaj-101	130	10	of	of	ADP
emaj-101	130	11	the	the	DET
emaj-101	130	12	judgments	judgment	NOUN
emaj-101	130	13	being	be	AUX
emaj-101	130	14	made	make	VERB
emaj-101	130	15	which	which	PRON
emaj-101	130	16	both	both	PRON
emaj-101	130	17	checks	check	VERB
emaj-101	130	18	the	the	DET
emaj-101	130	19	reliability	reliability	NOUN
emaj-101	130	20	of	of	ADP
emaj-101	130	21	the	the	DET
emaj-101	130	22	analysis	analysis	NOUN
emaj-101	130	23	and	and	CCONJ
emaj-101	130	24	reduces	reduce	VERB
emaj-101	130	25	the	the	DET
emaj-101	130	26	chance	chance	NOUN
emaj-101	130	27	of	of	ADP
emaj-101	130	28	making	make	VERB
emaj-101	130	29	a	a	DET
emaj-101	130	30	procedural	procedural	ADJ
emaj-101	130	31	mistake	mistake	NOUN
emaj-101	130	32	.	.	PUNCT
emaj-101	131	1	moreover	moreover	ADV
emaj-101	131	2	,	,	PUNCT
emaj-101	131	3	windows	window	NOUN
emaj-101	131	4	based	base	VERB
emaj-101	131	5	quantitative	quantitative	ADJ
emaj-101	131	6	system	system	NOUN
emaj-101	131	7	for	for	ADP
emaj-101	131	8	business	business	NOUN
emaj-101	131	9	(	(	PUNCT
emaj-101	131	10	winqsb	winqsb	ADV
emaj-101	131	11	)	)	PUNCT
emaj-101	131	12	has	have	VERB
emaj-101	131	13	19	19	NUM
emaj-101	131	14	application	application	NOUN
emaj-101	131	15	modules	module	NOUN
emaj-101	131	16	and	and	CCONJ
emaj-101	131	17	the	the	DET
emaj-101	131	18	user	user	NOUN
emaj-101	131	19	who	who	PRON
emaj-101	131	20	is	be	AUX
emaj-101	131	21	familiar	familiar	ADJ
emaj-101	131	22	with	with	ADP
emaj-101	131	23	these	these	DET
emaj-101	131	24	models	model	NOUN
emaj-101	131	25	will	will	AUX
emaj-101	131	26	be	be	AUX
emaj-101	131	27	able	able	ADJ
emaj-101	131	28	to	to	PART
emaj-101	131	29	go	go	VERB
emaj-101	131	30	directly	directly	ADV
emaj-101	131	31	to	to	ADP
emaj-101	131	32	the	the	DET
emaj-101	131	33	application	application	NOUN
emaj-101	131	34	module	module	NOUN
emaj-101	131	35	and	and	CCONJ
emaj-101	131	36	will	will	AUX
emaj-101	131	37	find	find	VERB
emaj-101	131	38	the	the	DET
emaj-101	131	39	use	use	NOUN
emaj-101	131	40	of	of	ADP
emaj-101	131	41	the	the	DET
emaj-101	131	42	software	software	NOUN
emaj-101	131	43	self	self	NOUN
emaj-101	131	44	-	-	PUNCT
emaj-101	131	45	explanatory	explanatory	ADJ
emaj-101	131	46	.	.	PUNCT
emaj-101	132	1	first	first	ADJ
emaj-101	132	2	order	order	NOUN
emaj-101	132	3	markov	markov	NOUN
emaj-101	132	4	chain	chain	NOUN
emaj-101	132	5	can	can	AUX
emaj-101	132	6	be	be	AUX
emaj-101	132	7	employed	employ	VERB
emaj-101	132	8	to	to	PART
emaj-101	132	9	analyze	analyze	VERB
emaj-101	132	10	the	the	DET
emaj-101	132	11	primary	primary	ADJ
emaj-101	132	12	data	datum	NOUN
emaj-101	132	13	collected	collect	VERB
emaj-101	132	14	from	from	ADP
emaj-101	132	15	the	the	DET
emaj-101	132	16	field	field	NOUN
emaj-101	132	17	survey	survey	NOUN
emaj-101	132	18	(	(	PUNCT
emaj-101	132	19	see	see	VERB
emaj-101	132	20	adebiyi	adebiyi	NOUN
emaj-101	132	21	,	,	PUNCT
emaj-101	132	22	oyatoye	oyatoye	NOUN
emaj-101	132	23	&	&	CCONJ
emaj-101	132	24	mojekwu	mojekwu	PROPN
emaj-101	132	25	,	,	PUNCT
emaj-101	132	26	2015	2015	NUM
emaj-101	132	27	)	)	PUNCT
emaj-101	132	28	who	who	PRON
emaj-101	132	29	worked	work	VERB
emaj-101	132	30	on	on	ADP
emaj-101	132	31	the	the	DET
emaj-101	132	32	mobile	mobile	ADJ
emaj-101	132	33	phone	phone	NOUN
emaj-101	132	34	subscribers	subscriber	NOUN
emaj-101	132	35	’	’	PART
emaj-101	132	36	preference	preference	NOUN
emaj-101	132	37	for	for	ADP
emaj-101	132	38	staying	stay	VERB
emaj-101	132	39	with	with	ADP
emaj-101	132	40	or	or	CCONJ
emaj-101	132	41	churning	churn	VERB
emaj-101	132	42	a	a	DET
emaj-101	132	43	network	network	NOUN
emaj-101	132	44	provider	provider	NOUN
emaj-101	132	45	in	in	ADP
emaj-101	132	46	nigeria	nigeria	PROPN
emaj-101	132	47	.	.	PUNCT
emaj-101	133	1	the	the	DET
emaj-101	133	2	mobile	mobile	ADJ
emaj-101	133	3	network	network	NOUN
emaj-101	133	4	providers	provider	NOUN
emaj-101	133	5	share	share	VERB
emaj-101	133	6	data	datum	NOUN
emaj-101	133	7	,	,	PUNCT
emaj-101	133	8	which	which	PRON
emaj-101	133	9	are	be	AUX
emaj-101	133	10	are	be	AUX
emaj-101	133	11	static	static	ADJ
emaj-101	133	12	,	,	PUNCT
emaj-101	133	13	though	though	SCONJ
emaj-101	133	14	they	they	PRON
emaj-101	133	15	may	may	AUX
emaj-101	133	16	indicate	indicate	VERB
emaj-101	133	17	a	a	DET
emaj-101	133	18	changing	change	VERB
emaj-101	133	19	picture	picture	NOUN
emaj-101	133	20	over	over	ADP
emaj-101	133	21	a	a	DET
emaj-101	133	22	time	time	NOUN
emaj-101	133	23	period	period	NOUN
emaj-101	133	24	and	and	CCONJ
emaj-101	133	25	the	the	DET
emaj-101	133	26	exact	exact	ADJ
emaj-101	133	27	nature	nature	NOUN
emaj-101	133	28	of	of	ADP
emaj-101	133	29	changes	change	NOUN
emaj-101	133	30	is	be	AUX
emaj-101	133	31	known	know	VERB
emaj-101	133	32	.	.	PUNCT
emaj-101	134	1	there	there	PRON
emaj-101	134	2	is	be	VERB
emaj-101	134	3	a	a	DET
emaj-101	134	4	general	general	ADJ
emaj-101	134	5	model	model	NOUN
emaj-101	134	6	which	which	PRON
emaj-101	134	7	assumes	assume	VERB
emaj-101	134	8	only	only	ADV
emaj-101	134	9	one	one	NUM
emaj-101	134	10	-	-	PUNCT
emaj-101	134	11	stage	stage	NOUN
emaj-101	134	12	dependency	dependency	NOUN
emaj-101	134	13	of	of	ADP
emaj-101	134	14	the	the	DET
emaj-101	134	15	events	event	NOUN
emaj-101	134	16	,	,	PUNCT
emaj-101	134	17	with	with	ADP
emaj-101	134	18	each	each	DET
emaj-101	134	19	event	event	NOUN
emaj-101	134	20	depending	depend	VERB
emaj-101	134	21	on	on	ADP
emaj-101	134	22	that	that	PRON
emaj-101	134	23	immediately	immediately	ADV
emaj-101	134	24	preceding	precede	VERB
emaj-101	134	25	it	it	PRON
emaj-101	134	26	,	,	PUNCT
emaj-101	134	27	but	but	CCONJ
emaj-101	134	28	independent	independent	ADJ
emaj-101	134	29	of	of	ADP
emaj-101	134	30	the	the	DET
emaj-101	134	31	other	other	ADJ
emaj-101	134	32	prior	prior	ADJ
emaj-101	134	33	events	event	NOUN
emaj-101	134	34	.	.	PUNCT
emaj-101	135	1	in	in	ADP
emaj-101	135	2	other	other	ADJ
emaj-101	135	3	words	word	NOUN
emaj-101	135	4	,	,	PUNCT
emaj-101	135	5	subscriber	subscriber	NOUN
emaj-101	135	6	choices	choice	NOUN
emaj-101	135	7	made	make	VERB
emaj-101	135	8	during	during	ADP
emaj-101	135	9	the	the	DET
emaj-101	135	10	period	period	NOUN
emaj-101	135	11	determines	determine	VERB
emaj-101	135	12	the	the	DET
emaj-101	135	13	probability	probability	NOUN
emaj-101	135	14	of	of	ADP
emaj-101	135	15	choices	choice	NOUN
emaj-101	135	16	in	in	ADP
emaj-101	135	17	the	the	DET
emaj-101	135	18	forth	forth	ADV
emaj-101	135	19	-	-	PUNCT
emaj-101	135	20	coming	come	VERB
emaj-101	135	21	period	period	NOUN
emaj-101	135	22	.	.	PUNCT
emaj-101	136	1	the	the	DET
emaj-101	136	2	events	event	NOUN
emaj-101	136	3	are	be	AUX
emaj-101	136	4	the	the	DET
emaj-101	136	5	network	network	NOUN
emaj-101	136	6	services	service	NOUN
emaj-101	136	7	provided	provide	VERB
emaj-101	136	8	and	and	CCONJ
emaj-101	136	9	the	the	DET
emaj-101	136	10	possible	possible	ADJ
emaj-101	136	11	outcomes	outcome	NOUN
emaj-101	136	12	are	be	AUX
emaj-101	136	13	the	the	DET
emaj-101	136	14	four	four	NUM
emaj-101	136	15	network	network	NOUN
emaj-101	136	16	providers	provider	NOUN
emaj-101	136	17	.	.	PUNCT
emaj-101	137	1	the	the	DET
emaj-101	137	2	outcomes	outcome	NOUN
emaj-101	137	3	x1	x1	PROPN
emaj-101	137	4	,	,	PUNCT
emaj-101	137	5	x2	x2	PROPN
emaj-101	137	6	,	,	PUNCT
emaj-101	137	7	.	.	PUNCT
emaj-101	137	8	.	.	PUNCT
emaj-101	138	1	.	.	PUNCT
emaj-101	138	2	,	,	PUNCT
emaj-101	138	3	xn	xn	PROPN
emaj-101	138	4	,	,	PUNCT
emaj-101	138	5	are	be	AUX
emaj-101	138	6	called	call	VERB
emaj-101	138	7	states	state	NOUN
emaj-101	138	8	and	and	CCONJ
emaj-101	138	9	the	the	DET
emaj-101	138	10	number(s	number(s	NOUN
emaj-101	138	11	)	)	PUNCT
emaj-101	138	12	pij	pij	NOUN
emaj-101	138	13	are	be	AUX
emaj-101	138	14	called	call	VERB
emaj-101	138	15	the	the	DET
emaj-101	138	16	transitional	transitional	ADJ
emaj-101	138	17	probabilities	probability	NOUN
emaj-101	138	18	.	.	PUNCT
emaj-101	139	1	markov	markov	NOUN
emaj-101	139	2	chain	chain	NOUN
emaj-101	139	3	describes	describe	VERB
emaj-101	139	4	a	a	DET
emaj-101	139	5	system	system	NOUN
emaj-101	139	6	whose	whose	DET
emaj-101	139	7	state	state	NOUN
emaj-101	139	8	changes	change	VERB
emaj-101	139	9	over	over	ADP
emaj-101	139	10	time	time	NOUN
emaj-101	139	11	.	.	PUNCT
emaj-101	140	1	for	for	ADP
emaj-101	140	2	example	example	NOUN
emaj-101	140	3	,	,	PUNCT
emaj-101	140	4	as	as	ADP
emaj-101	140	5	a	a	DET
emaj-101	140	6	system	system	NOUN
emaj-101	140	7	,	,	PUNCT
emaj-101	140	8	mobile	mobile	ADJ
emaj-101	140	9	phone	phone	NOUN
emaj-101	140	10	subscribers	subscriber	NOUN
emaj-101	140	11	switch	switch	VERB
emaj-101	140	12	their	their	PRON
emaj-101	140	13	preferences	preference	NOUN
emaj-101	140	14	among	among	ADP
emaj-101	140	15	the	the	DET
emaj-101	140	16	network	network	NOUN
emaj-101	140	17	operators	operator	NOUN
emaj-101	140	18	over	over	ADP
emaj-101	140	19	time	time	NOUN
emaj-101	140	20	.	.	PUNCT
emaj-101	141	1	the	the	DET
emaj-101	141	2	changes	change	NOUN
emaj-101	141	3	are	be	AUX
emaj-101	141	4	not	not	PART
emaj-101	141	5	completely	completely	ADV
emaj-101	141	6	predictable	predictable	ADJ
emaj-101	141	7	.	.	PUNCT
emaj-101	142	1	it	it	PRON
emaj-101	142	2	is	be	AUX
emaj-101	142	3	not	not	PART
emaj-101	142	4	possible	possible	ADJ
emaj-101	142	5	to	to	PART
emaj-101	142	6	predict	predict	VERB
emaj-101	142	7	accurately	accurately	ADV
emaj-101	142	8	which	which	DET
emaj-101	142	9	network	network	NOUN
emaj-101	142	10	operator	operator	NOUN
emaj-101	142	11	a	a	DET
emaj-101	142	12	particular	particular	ADJ
emaj-101	142	13	subscriber	subscriber	NOUN
emaj-101	142	14	will	will	AUX
emaj-101	142	15	switch	switch	VERB
emaj-101	142	16	to	to	ADP
emaj-101	142	17	in	in	ADP
emaj-101	142	18	the	the	DET
emaj-101	142	19	next	next	ADJ
emaj-101	142	20	period	period	NOUN
emaj-101	142	21	,	,	PUNCT
emaj-101	142	22	but	but	CCONJ
emaj-101	142	23	rather	rather	ADV
emaj-101	142	24	are	be	AUX
emaj-101	142	25	governed	govern	VERB
emaj-101	142	26	by	by	ADP
emaj-101	142	27	certain	certain	ADJ
emaj-101	142	28	probability	probability	NOUN
emaj-101	142	29	distributions	distribution	NOUN
emaj-101	142	30	.	.	PUNCT
emaj-101	143	1	these	these	DET
emaj-101	143	2	probability	probability	NOUN
emaj-101	143	3	distributions	distribution	NOUN
emaj-101	143	4	incorporate	incorporate	VERB
emaj-101	143	5	a	a	DET
emaj-101	143	6	simple	simple	ADJ
emaj-101	143	7	sort	sort	NOUN
emaj-101	143	8	of	of	ADP
emaj-101	143	9	dependence	dependence	NOUN
emaj-101	143	10	structure	structure	NOUN
emaj-101	143	11	,	,	PUNCT
emaj-101	143	12	where	where	SCONJ
emaj-101	143	13	the	the	DET
emaj-101	143	14	conditional	conditional	ADJ
emaj-101	143	15	distribution	distribution	NOUN
emaj-101	143	16	of	of	ADP
emaj-101	143	17	future	future	ADJ
emaj-101	143	18	states	state	NOUN
emaj-101	143	19	of	of	ADP
emaj-101	143	20	the	the	DET
emaj-101	143	21	system	system	NOUN
emaj-101	143	22	,	,	PUNCT
emaj-101	143	23	given	give	VERB
emaj-101	143	24	some	some	DET
emaj-101	143	25	information	information	NOUN
emaj-101	143	26	about	about	ADP
emaj-101	143	27	past	past	ADJ
emaj-101	143	28	states	state	NOUN
emaj-101	143	29	,	,	PUNCT
emaj-101	143	30	depends	depend	VERB
emaj-101	143	31	only	only	ADV
emaj-101	143	32	on	on	ADP
emaj-101	143	33	the	the	DET
emaj-101	143	34	most	most	ADV
emaj-101	143	35	recent	recent	ADJ
emaj-101	143	36	piece	piece	NOUN
emaj-101	143	37	of	of	ADP
emaj-101	143	38	information	information	NOUN
emaj-101	143	39	(	(	PUNCT
emaj-101	143	40	the	the	DET
emaj-101	143	41	decision	decision	NOUN
emaj-101	143	42	to	to	PART
emaj-101	143	43	churn	churn	VERB
emaj-101	143	44	or	or	CCONJ
emaj-101	143	45	retain	retain	VERB
emaj-101	143	46	a	a	DET
emaj-101	143	47	network	network	NOUN
emaj-101	143	48	depends	depend	VERB
emaj-101	143	49	on	on	ADP
emaj-101	143	50	recent	recent	ADJ
emaj-101	143	51	experience	experience	NOUN
emaj-101	143	52	of	of	ADP
emaj-101	143	53	the	the	DET
emaj-101	143	54	services	service	NOUN
emaj-101	143	55	received	receive	VERB
emaj-101	143	56	)	)	PUNCT
emaj-101	143	57	.	.	PUNCT
emaj-101	144	1	that	that	PRON
emaj-101	144	2	is	be	AUX
emaj-101	144	3	,	,	PUNCT
emaj-101	144	4	significant	significant	ADJ
emaj-101	144	5	in	in	ADP
emaj-101	144	6	predicting	predict	VERB
emaj-101	144	7	the	the	DET
emaj-101	144	8	future	future	NOUN
emaj-101	144	9	of	of	ADP
emaj-101	144	10	the	the	DET
emaj-101	144	11	system	system	NOUN
emaj-101	144	12	is	be	AUX
emaj-101	144	13	its	its	PRON
emaj-101	144	14	present	present	ADJ
emaj-101	144	15	state	state	NOUN
emaj-101	144	16	,	,	PUNCT
emaj-101	144	17	and	and	CCONJ
emaj-101	144	18	not	not	PART
emaj-101	144	19	the	the	DET
emaj-101	144	20	path	path	NOUN
emaj-101	144	21	by	by	ADP
emaj-101	144	22	which	which	PRON
emaj-101	144	23	the	the	DET
emaj-101	144	24	system	system	NOUN
emaj-101	144	25	got	get	VERB
emaj-101	144	26	to	to	ADP
emaj-101	144	27	its	its	PRON
emaj-101	144	28	present	present	ADJ
emaj-101	144	29	state	state	NOUN
emaj-101	144	30	.	.	PUNCT
emaj-101	145	1	markov	markov	NOUN
emaj-101	145	2	chains	chain	NOUN
emaj-101	145	3	illustrate	illustrate	VERB
emaj-101	145	4	many	many	ADJ
emaj-101	145	5	of	of	ADP
emaj-101	145	6	the	the	DET
emaj-101	145	7	important	important	ADJ
emaj-101	145	8	ideas	idea	NOUN
emaj-101	145	9	of	of	ADP
emaj-101	145	10	stochastic	stochastic	ADJ
emaj-101	145	11	processes	process	NOUN
emaj-101	145	12	in	in	ADP
emaj-101	145	13	an	an	DET
emaj-101	145	14	elementary	elementary	ADJ
emaj-101	145	15	setting	setting	NOUN
emaj-101	145	16	.	.	PUNCT
emaj-101	146	1	this	this	DET
emaj-101	146	2	classical	classical	ADJ
emaj-101	146	3	subject	subject	NOUN
emaj-101	146	4	is	be	AUX
emaj-101	146	5	still	still	ADV
emaj-101	146	6	very	very	ADV
emaj-101	146	7	much	much	ADV
emaj-101	146	8	alive	alive	ADJ
emaj-101	146	9	,	,	PUNCT
emaj-101	146	10	with	with	ADP
emaj-101	146	11	important	important	ADJ
emaj-101	146	12	developments	development	NOUN
emaj-101	146	13	in	in	ADP
emaj-101	146	14	both	both	DET
emaj-101	146	15	theory	theory	NOUN
emaj-101	146	16	and	and	CCONJ
emaj-101	146	17	applications	application	NOUN
emaj-101	146	18	coming	come	VERB
emaj-101	146	19	at	at	ADP
emaj-101	146	20	an	an	DET
emaj-101	146	21	accelerated	accelerated	ADJ
emaj-101	146	22	pace	pace	NOUN
emaj-101	146	23	in	in	ADP
emaj-101	146	24	recent	recent	ADJ
emaj-101	146	25	decades	decade	NOUN
emaj-101	146	26	.	.	PUNCT
emaj-101	147	1	thus	thus	ADV
emaj-101	147	2	,	,	PUNCT
emaj-101	147	3	there	there	PRON
emaj-101	147	4	is	be	VERB
emaj-101	147	5	need	need	NOUN
emaj-101	147	6	for	for	ADP
emaj-101	147	7	its	its	PRON
emaj-101	147	8	application	application	NOUN
emaj-101	147	9	in	in	ADP
emaj-101	147	10	modeling	modeling	NOUN
emaj-101	147	11	and	and	CCONJ
emaj-101	147	12	predicting	predict	VERB
emaj-101	147	13	subscribers	subscriber	NOUN
emaj-101	147	14	`	`	PART
emaj-101	147	15	churn	churn	NOUN
emaj-101	147	16	and	and	CCONJ
emaj-101	147	17	retention	retention	NOUN
emaj-101	147	18	in	in	ADP
emaj-101	147	19	the	the	DET
emaj-101	147	20	growing	grow	VERB
emaj-101	147	21	nigeria	nigeria	PROPN
emaj-101	147	22	telecommunication	telecommunication	NOUN
emaj-101	147	23	industry	industry	NOUN
emaj-101	147	24	.	.	PUNCT
emaj-101	148	1	furthermore	furthermore	ADV
emaj-101	148	2	,	,	PUNCT
emaj-101	148	3	it	it	PRON
emaj-101	148	4	should	should	AUX
emaj-101	148	5	be	be	AUX
emaj-101	148	6	noted	note	VERB
emaj-101	148	7	that	that	SCONJ
emaj-101	148	8	the	the	DET
emaj-101	148	9	application	application	NOUN
emaj-101	148	10	of	of	ADP
emaj-101	148	11	ahp	ahp	PROPN
emaj-101	148	12	to	to	PART
emaj-101	148	13	survey	survey	VERB
emaj-101	148	14	research	research	NOUN
emaj-101	148	15	in	in	ADP
emaj-101	148	16	this	this	DET
emaj-101	148	17	study	study	NOUN
emaj-101	148	18	is	be	AUX
emaj-101	148	19	to	to	PART
emaj-101	148	20	assist	assist	VERB
emaj-101	148	21	in	in	ADP
emaj-101	148	22	overcoming	overcome	VERB
emaj-101	148	23	the	the	DET
emaj-101	148	24	deficiency	deficiency	NOUN
emaj-101	148	25	of	of	ADP
emaj-101	148	26	traditional	traditional	ADJ
emaj-101	148	27	questionnaire	questionnaire	NOUN
emaj-101	148	28	volume	volume	NOUN
emaj-101	148	29	6	6	NUM
emaj-101	148	30	no	no	DET
emaj-101	148	31	2	2	NUM
emaj-101	148	32	(	(	PUNCT
emaj-101	148	33	2016	2016	NUM
emaj-101	148	34	)	)	PUNCT
emaj-101	148	35	|	|	ADV
emaj-101	148	36	issn	issn	VERB
emaj-101	148	37	2158	2158	NUM
emaj-101	148	38	-	-	SYM
emaj-101	148	39	8708	8708	NUM
emaj-101	148	40	(	(	PUNCT
emaj-101	148	41	online	online	NOUN
emaj-101	148	42	)	)	PUNCT
emaj-101	148	43	|	|	ADV
emaj-101	148	44	doi	doi	X
emaj-101	148	45	10.5195	10.5195	NUM
emaj-101	148	46	/	/	SYM
emaj-101	148	47	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	148	48	|	|	ADV
emaj-101	148	49	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	148	50	improved	improve	VERB
emaj-101	148	51	customer	customer	NOUN
emaj-101	148	52	churn	churn	NOUN
emaj-101	148	53	and	and	CCONJ
emaj-101	148	54	retention	retention	NOUN
emaj-101	148	55	decision	decision	NOUN
emaj-101	148	56	management	management	NOUN
emaj-101	148	57	using	use	VERB
emaj-101	148	58	operations	operation	NOUN
emaj-101	148	59	research	research	NOUN
emaj-101	148	60	approach	approach	NOUN
emaj-101	148	61	page	page	NOUN
emaj-101	148	62	|16|	|16|	VERB
emaj-101	148	63	emerging	emerge	VERB
emaj-101	148	64	markets	market	NOUN
emaj-101	148	65	journal	journal	NOUN
emaj-101	148	66	methods	method	NOUN
emaj-101	148	67	.	.	PUNCT
emaj-101	149	1	the	the	DET
emaj-101	149	2	procedure	procedure	NOUN
emaj-101	149	3	of	of	ADP
emaj-101	149	4	the	the	DET
emaj-101	149	5	ahp	ahp	NOUN
emaj-101	149	6	results	result	NOUN
emaj-101	149	7	is	be	AUX
emaj-101	149	8	not	not	PART
emaj-101	149	9	only	only	ADV
emaj-101	149	10	the	the	DET
emaj-101	149	11	identification	identification	NOUN
emaj-101	149	12	of	of	ADP
emaj-101	149	13	the	the	DET
emaj-101	149	14	most	most	ADV
emaj-101	149	15	important	important	ADJ
emaj-101	149	16	alternative	alternative	NOUN
emaj-101	149	17	,	,	PUNCT
emaj-101	149	18	but	but	CCONJ
emaj-101	149	19	also	also	ADV
emaj-101	149	20	the	the	DET
emaj-101	149	21	preference	preference	NOUN
emaj-101	149	22	,	,	PUNCT
emaj-101	149	23	weight	weight	NOUN
emaj-101	149	24	,	,	PUNCT
emaj-101	149	25	and	and	CCONJ
emaj-101	149	26	priority	priority	NOUN
emaj-101	149	27	of	of	ADP
emaj-101	149	28	all	all	DET
emaj-101	149	29	alternatives	alternative	NOUN
emaj-101	149	30	for	for	ADP
emaj-101	149	31	each	each	DET
emaj-101	149	32	respondent	respondent	NOUN
emaj-101	149	33	.	.	PUNCT
emaj-101	150	1	therefore	therefore	ADV
emaj-101	150	2	,	,	PUNCT
emaj-101	150	3	applying	apply	VERB
emaj-101	150	4	ahp	ahp	NOUN
emaj-101	150	5	to	to	PART
emaj-101	150	6	survey	survey	VERB
emaj-101	150	7	questionnaire	questionnaire	NOUN
emaj-101	150	8	,	,	PUNCT
emaj-101	150	9	elicits	elicit	VERB
emaj-101	150	10	respondents	respondent	NOUN
emaj-101	150	11	/	/	SYM
emaj-101	150	12	subscribers	subscriber	NOUN
emaj-101	150	13	`	`	PART
emaj-101	150	14	opinion	opinion	NOUN
emaj-101	150	15	more	more	ADV
emaj-101	150	16	precisely	precisely	ADV
emaj-101	150	17	than	than	ADP
emaj-101	150	18	that	that	PRON
emaj-101	150	19	of	of	ADP
emaj-101	150	20	traditional	traditional	ADJ
emaj-101	150	21	methods	method	NOUN
emaj-101	150	22	.	.	PUNCT
emaj-101	151	1	this	this	PRON
emaj-101	151	2	is	be	AUX
emaj-101	151	3	another	another	DET
emaj-101	151	4	positive	positive	ADJ
emaj-101	151	5	side	side	NOUN
emaj-101	151	6	of	of	ADP
emaj-101	151	7	operations	operation	NOUN
emaj-101	151	8	research	research	NOUN
emaj-101	151	9	as	as	SCONJ
emaj-101	151	10	ahp	ahp	PROPN
emaj-101	151	11	also	also	ADV
emaj-101	151	12	helps	help	VERB
emaj-101	151	13	to	to	PART
emaj-101	151	14	prioritize	prioritize	VERB
emaj-101	151	15	the	the	DET
emaj-101	151	16	churn	churn	NOUN
emaj-101	151	17	and	and	CCONJ
emaj-101	151	18	retention	retention	NOUN
emaj-101	151	19	drivers	driver	NOUN
emaj-101	151	20	/	/	SYM
emaj-101	151	21	factors	factor	NOUN
emaj-101	151	22	,	,	PUNCT
emaj-101	151	23	using	use	VERB
emaj-101	151	24	a	a	DET
emaj-101	151	25	content	content	NOUN
emaj-101	151	26	analysis	analysis	NOUN
emaj-101	151	27	of	of	ADP
emaj-101	151	28	literature	literature	NOUN
emaj-101	151	29	and	and	CCONJ
emaj-101	151	30	opinions	opinion	NOUN
emaj-101	151	31	of	of	ADP
emaj-101	151	32	expert	expert	NOUN
emaj-101	151	33	(	(	PUNCT
emaj-101	151	34	customers	customer	NOUN
emaj-101	151	35	)	)	PUNCT
emaj-101	151	36	whose	whose	DET
emaj-101	151	37	encounter	encounter	VERB
emaj-101	151	38	the	the	DET
emaj-101	151	39	services	service	NOUN
emaj-101	151	40	on	on	ADP
emaj-101	151	41	a	a	DET
emaj-101	151	42	daily	daily	ADJ
emaj-101	151	43	basis	basis	NOUN
emaj-101	151	44	.	.	PUNCT
emaj-101	152	1	this	this	PRON
emaj-101	152	2	is	be	AUX
emaj-101	152	3	based	base	VERB
emaj-101	152	4	on	on	ADP
emaj-101	152	5	the	the	DET
emaj-101	152	6	idea	idea	NOUN
emaj-101	152	7	that	that	SCONJ
emaj-101	152	8	judging	judge	VERB
emaj-101	152	9	the	the	DET
emaj-101	152	10	relative	relative	ADJ
emaj-101	152	11	importance	importance	NOUN
emaj-101	152	12	of	of	ADP
emaj-101	152	13	churn	churn	NOUN
emaj-101	152	14	and	and	CCONJ
emaj-101	152	15	retention	retention	NOUN
emaj-101	152	16	drivers	driver	NOUN
emaj-101	152	17	(	(	PUNCT
emaj-101	152	18	comparing	compare	VERB
emaj-101	152	19	pairs	pair	NOUN
emaj-101	152	20	of	of	ADP
emaj-101	152	21	them	they	PRON
emaj-101	152	22	in	in	ADP
emaj-101	152	23	a	a	DET
emaj-101	152	24	hierarchical	hierarchical	ADJ
emaj-101	152	25	structure	structure	NOUN
emaj-101	152	26	)	)	PUNCT
emaj-101	152	27	is	be	AUX
emaj-101	152	28	more	more	ADV
emaj-101	152	29	reliable	reliable	ADJ
emaj-101	152	30	than	than	ADP
emaj-101	152	31	judging	judge	VERB
emaj-101	152	32	their	their	PRON
emaj-101	152	33	absolute	absolute	ADJ
emaj-101	152	34	importance	importance	NOUN
emaj-101	152	35	(	(	PUNCT
emaj-101	152	36	like	like	INTJ
emaj-101	152	37	in	in	ADP
emaj-101	152	38	other	other	ADJ
emaj-101	152	39	questionnaire	questionnaire	NOUN
emaj-101	152	40	methods	method	NOUN
emaj-101	152	41	of	of	ADP
emaj-101	152	42	judging	judge	VERB
emaj-101	152	43	items	item	NOUN
emaj-101	152	44	by	by	ADP
emaj-101	152	45	items	item	NOUN
emaj-101	152	46	)	)	PUNCT
emaj-101	152	47	.	.	PUNCT
emaj-101	153	1	the	the	DET
emaj-101	153	2	ahp	ahp	NOUN
emaj-101	153	3	procedure	procedure	NOUN
emaj-101	153	4	involves	involve	VERB
emaj-101	153	5	pairwise	pairwise	NOUN
emaj-101	153	6	comparisons	comparison	NOUN
emaj-101	153	7	among	among	ADP
emaj-101	153	8	n	n	PRON
emaj-101	153	9	elements	element	NOUN
emaj-101	153	10	in	in	ADP
emaj-101	153	11	each	each	DET
emaj-101	153	12	level	level	NOUN
emaj-101	153	13	lead	lead	NOUN
emaj-101	153	14	to	to	ADP
emaj-101	153	15	an	an	DET
emaj-101	153	16	approximation	approximation	NOUN
emaj-101	153	17	of	of	ADP
emaj-101	153	18	each	each	DET
emaj-101	153	19	aij	aij	PROPN
emaj-101	153	20	=	=	SYM
emaj-101	153	21	wi	wi	PROPN
emaj-101	153	22	/	/	SYM
emaj-101	153	23	wj	wj	PROPN
emaj-101	153	24	which	which	PRON
emaj-101	153	25	is	be	AUX
emaj-101	153	26	the	the	DET
emaj-101	153	27	ratio	ratio	NOUN
emaj-101	153	28	of	of	ADP
emaj-101	153	29	the	the	DET
emaj-101	153	30	weight	weight	NOUN
emaj-101	153	31	of	of	ADP
emaj-101	153	32	element	element	NOUN
emaj-101	153	33	i	i	PRON
emaj-101	153	34	to	to	PART
emaj-101	153	35	element	element	VERB
emaj-101	153	36	j.	j.	PROPN
emaj-101	153	37	the	the	DET
emaj-101	153	38	estimated	estimate	VERB
emaj-101	153	39	weight	weight	NOUN
emaj-101	153	40	vector	vector	NOUN
emaj-101	153	41	w	w	NOUN
emaj-101	153	42	is	be	AUX
emaj-101	153	43	found	find	VERB
emaj-101	153	44	by	by	ADP
emaj-101	153	45	solving	solve	VERB
emaj-101	153	46	the	the	DET
emaj-101	153	47	following	follow	VERB
emaj-101	153	48	eigenvector	eigenvector	NOUN
emaj-101	153	49	problem	problem	NOUN
emaj-101	153	50	:	:	PUNCT
emaj-101	153	51	aw	aw	INTJ
emaj-101	153	52	=	=	SYM
emaj-101	153	53	λmaxw	λmaxw	PROPN
emaj-101	153	54	,	,	PUNCT
emaj-101	153	55	where	where	SCONJ
emaj-101	153	56	the	the	DET
emaj-101	153	57	matrix	matrix	NOUN
emaj-101	153	58	a	a	DET
emaj-101	153	59	consists	consist	NOUN
emaj-101	153	60	of	of	ADP
emaj-101	153	61	aij	aij	PROPN
emaj-101	153	62	’s	’s	NOUN
emaj-101	153	63	,	,	PUNCT
emaj-101	153	64	and	and	CCONJ
emaj-101	153	65	λmax	λmax	NOUN
emaj-101	153	66	is	be	AUX
emaj-101	153	67	the	the	DET
emaj-101	153	68	principal	principal	ADJ
emaj-101	153	69	eigenvalue	eigenvalue	NOUN
emaj-101	153	70	of	of	ADP
emaj-101	153	71	a.	a.	NOUN
emaj-101	153	72	if	if	SCONJ
emaj-101	153	73	there	there	PRON
emaj-101	153	74	is	be	VERB
emaj-101	153	75	no	no	DET
emaj-101	153	76	inconsistency	inconsistency	NOUN
emaj-101	153	77	between	between	ADP
emaj-101	153	78	a	a	DET
emaj-101	153	79	pair	pair	NOUN
emaj-101	153	80	of	of	ADP
emaj-101	153	81	elements	element	NOUN
emaj-101	153	82	,	,	PUNCT
emaj-101	153	83	then	then	ADV
emaj-101	153	84	aij	aij	PROPN
emaj-101	153	85	is	be	AUX
emaj-101	153	86	equal	equal	ADJ
emaj-101	153	87	to	to	ADP
emaj-101	153	88	1/	1/	NUM
emaj-101	153	89	aij	aij	PROPN
emaj-101	153	90	for	for	ADP
emaj-101	153	91	any	any	DET
emaj-101	153	92	i	i	PROPN
emaj-101	153	93	and	and	CCONJ
emaj-101	153	94	j.	j.	PROPN
emaj-101	153	95	the	the	DET
emaj-101	153	96	result	result	NOUN
emaj-101	153	97	is	be	AUX
emaj-101	153	98	that	that	PRON
emaj-101	153	99	λmax	λmax	NOUN
emaj-101	153	100	=	=	SYM
emaj-101	154	1	n	n	CCONJ
emaj-101	155	1	and	and	CCONJ
emaj-101	155	2	we	we	PRON
emaj-101	155	3	have	have	VERB
emaj-101	155	4	,	,	PUNCT
emaj-101	155	5	aw	aw	INTJ
emaj-101	155	6	=	=	PUNCT
emaj-101	155	7	nw	nw	PROPN
emaj-101	155	8	,	,	PUNCT
emaj-101	155	9	where	where	SCONJ
emaj-101	155	10	n	n	X
emaj-101	155	11	is	be	AUX
emaj-101	155	12	the	the	DET
emaj-101	155	13	number	number	NOUN
emaj-101	155	14	of	of	ADP
emaj-101	155	15	elements	element	NOUN
emaj-101	155	16	in	in	ADP
emaj-101	155	17	each	each	DET
emaj-101	155	18	row	row	NOUN
emaj-101	155	19	.	.	PUNCT
emaj-101	156	1	written	write	VERB
emaj-101	156	2	out	out	ADP
emaj-101	156	3	more	more	ADV
emaj-101	156	4	completely	completely	ADV
emaj-101	156	5	,	,	PUNCT
emaj-101	156	6	this	this	DET
emaj-101	156	7	matrix	matrix	NOUN
emaj-101	156	8	equation	equation	NOUN
emaj-101	156	9	takes	take	VERB
emaj-101	156	10	the	the	DET
emaj-101	156	11	form	form	NOUN
emaj-101	156	12	:	:	PUNCT
emaj-101	156	13	figure	figure	NOUN
emaj-101	156	14	1	1	NUM
emaj-101	156	15	.	.	PUNCT
emaj-101	156	16	matrix	matrix	NOUN
emaj-101	156	17	table	table	NOUN
emaj-101	156	18	to	to	PART
emaj-101	156	19	calculate	calculate	VERB
emaj-101	156	20	the	the	DET
emaj-101	156	21	w	w	PROPN
emaj-101	156	22	vector	vector	NOUN
emaj-101	156	23	(	(	PUNCT
emaj-101	156	24	also	also	ADV
emaj-101	156	25	called	call	VERB
emaj-101	156	26	the	the	DET
emaj-101	156	27	eigenvector	eigenvector	NOUN
emaj-101	156	28	)	)	PUNCT
emaj-101	156	29	,	,	PUNCT
emaj-101	156	30	each	each	DET
emaj-101	156	31	column	column	NOUN
emaj-101	156	32	of	of	ADP
emaj-101	156	33	a	a	PRON
emaj-101	156	34	is	be	AUX
emaj-101	156	35	first	first	ADV
emaj-101	156	36	normalized	normalize	VERB
emaj-101	156	37	and	and	CCONJ
emaj-101	156	38	then	then	ADV
emaj-101	156	39	averaged	average	VERB
emaj-101	156	40	over	over	ADP
emaj-101	156	41	its	its	PRON
emaj-101	156	42	rows	row	NOUN
emaj-101	156	43	.	.	PUNCT
emaj-101	157	1	this	this	DET
emaj-101	157	2	vector	vector	NOUN
emaj-101	157	3	is	be	AUX
emaj-101	157	4	used	use	VERB
emaj-101	157	5	to	to	PART
emaj-101	157	6	find	find	VERB
emaj-101	157	7	the	the	DET
emaj-101	157	8	relative	relative	ADJ
emaj-101	157	9	importance	importance	NOUN
emaj-101	157	10	of	of	ADP
emaj-101	157	11	each	each	DET
emaj-101	157	12	element	element	NOUN
emaj-101	157	13	.	.	PUNCT
emaj-101	158	1	observe	observe	VERB
emaj-101	158	2	that	that	SCONJ
emaj-101	158	3	since	since	SCONJ
emaj-101	158	4	small	small	ADJ
emaj-101	158	5	changes	change	NOUN
emaj-101	158	6	in	in	ADP
emaj-101	158	7	aij	aij	PROPN
emaj-101	158	8	imply	imply	VERB
emaj-101	158	9	a	a	DET
emaj-101	158	10	small	small	ADJ
emaj-101	158	11	change	change	NOUN
emaj-101	158	12	in	in	ADP
emaj-101	158	13	λmax	λmax	NOUN
emaj-101	158	14	,	,	PUNCT
emaj-101	158	15	the	the	DET
emaj-101	158	16	deviation	deviation	NOUN
emaj-101	158	17	of	of	ADP
emaj-101	158	18	the	the	DET
emaj-101	158	19	latter	latter	ADJ
emaj-101	158	20	from	from	ADP
emaj-101	158	21	n	n	PROPN
emaj-101	158	22	(	(	PUNCT
emaj-101	158	23	the	the	DET
emaj-101	158	24	number	number	NOUN
emaj-101	158	25	of	of	ADP
emaj-101	158	26	elements	element	NOUN
emaj-101	158	27	in	in	ADP
emaj-101	158	28	a	a	DET
emaj-101	158	29	row	row	NOUN
emaj-101	158	30	)	)	PUNCT
emaj-101	158	31	is	be	AUX
emaj-101	158	32	a	a	DET
emaj-101	158	33	measure	measure	NOUN
emaj-101	158	34	of	of	ADP
emaj-101	158	35	consistency	consistency	NOUN
emaj-101	158	36	.	.	PUNCT
emaj-101	159	1	the	the	DET
emaj-101	159	2	consistency	consistency	NOUN
emaj-101	159	3	ratio	ratio	NOUN
emaj-101	159	4	(	(	PUNCT
emaj-101	159	5	cr	cr	NOUN
emaj-101	159	6	)	)	PUNCT
emaj-101	159	7	is	be	AUX
emaj-101	159	8	given	give	VERB
emaj-101	159	9	by	by	ADP
emaj-101	159	10	(	(	PUNCT
emaj-101	159	11	λmax-1)/(n-1	λmax-1)/(n-1	PROPN
emaj-101	159	12	)	)	PUNCT
emaj-101	159	13	,	,	PUNCT
emaj-101	159	14	which	which	PRON
emaj-101	159	15	is	be	AUX
emaj-101	159	16	the	the	DET
emaj-101	159	17	variance	variance	NOUN
emaj-101	159	18	of	of	ADP
emaj-101	159	19	the	the	DET
emaj-101	159	20	error	error	NOUN
emaj-101	159	21	incurred	incur	VERB
emaj-101	159	22	in	in	ADP
emaj-101	159	23	estimating	estimate	VERB
emaj-101	159	24	the	the	DET
emaj-101	159	25	matrix	matrix	NOUN
emaj-101	159	26	a.	a.	NOUN
emaj-101	159	27	if	if	SCONJ
emaj-101	159	28	the	the	DET
emaj-101	159	29	inconsistency	inconsistency	NOUN
emaj-101	159	30	becomes	become	VERB
emaj-101	159	31	more	more	ADJ
emaj-101	159	32	than	than	ADP
emaj-101	159	33	10	10	NUM
emaj-101	159	34	%	%	NOUN
emaj-101	159	35	,	,	PUNCT
emaj-101	159	36	the	the	DET
emaj-101	159	37	problems	problem	NOUN
emaj-101	159	38	and	and	CCONJ
emaj-101	159	39	judgments	judgment	NOUN
emaj-101	159	40	must	must	AUX
emaj-101	159	41	be	be	AUX
emaj-101	159	42	reinvestigated	reinvestigate	VERB
emaj-101	159	43	and	and	CCONJ
emaj-101	159	44	revised	revise	VERB
emaj-101	159	45	(	(	PUNCT
emaj-101	159	46	saaty	saaty	NOUN
emaj-101	159	47	,	,	PUNCT
emaj-101	159	48	1980	1980	NUM
emaj-101	159	49	)	)	PUNCT
emaj-101	159	50	.	.	PUNCT
emaj-101	160	1	among	among	ADP
emaj-101	160	2	the	the	DET
emaj-101	160	3	several	several	ADJ
emaj-101	160	4	advantages	advantage	NOUN
emaj-101	160	5	of	of	ADP
emaj-101	160	6	ahp	ahp	NOUN
emaj-101	160	7	,	,	PUNCT
emaj-101	160	8	we	we	PRON
emaj-101	160	9	can	can	AUX
emaj-101	160	10	list	list	VERB
emaj-101	160	11	capability	capability	NOUN
emaj-101	160	12	of	of	ADP
emaj-101	160	13	seeking	seek	VERB
emaj-101	160	14	consistency	consistency	NOUN
emaj-101	160	15	in	in	ADP
emaj-101	160	16	judgments	judgment	NOUN
emaj-101	160	17	,	,	PUNCT
emaj-101	160	18	being	be	AUX
emaj-101	160	19	user	user	NOUN
emaj-101	160	20	friendly	friendly	ADJ
emaj-101	160	21	and	and	CCONJ
emaj-101	160	22	so	so	ADV
emaj-101	160	23	on	on	ADV
emaj-101	160	24	.	.	PUNCT
emaj-101	161	1	furthermore	furthermore	ADV
emaj-101	161	2	,	,	PUNCT
emaj-101	161	3	it	it	PRON
emaj-101	161	4	affords	afford	VERB
emaj-101	161	5	users	user	NOUN
emaj-101	161	6	opportunity	opportunity	NOUN
emaj-101	161	7	to	to	PART
emaj-101	161	8	structure	structure	VERB
emaj-101	161	9	complex	complex	ADJ
emaj-101	161	10	problems	problem	NOUN
emaj-101	161	11	in	in	ADP
emaj-101	161	12	the	the	DET
emaj-101	161	13	form	form	NOUN
emaj-101	161	14	of	of	ADP
emaj-101	161	15	a	a	DET
emaj-101	161	16	hierarchy	hierarchy	NOUN
emaj-101	161	17	or	or	CCONJ
emaj-101	161	18	a	a	DET
emaj-101	161	19	set	set	NOUN
emaj-101	161	20	of	of	ADP
emaj-101	161	21	integrated	integrate	VERB
emaj-101	161	22	levels	level	NOUN
emaj-101	161	23	.	.	PUNCT
emaj-101	162	1	ahp	ahp	PROPN
emaj-101	162	2	can	can	AUX
emaj-101	162	3	also	also	ADV
emaj-101	162	4	be	be	AUX
emaj-101	162	5	combined	combine	VERB
emaj-101	162	6	with	with	ADP
emaj-101	162	7	well	well	ADV
emaj-101	162	8	-	-	PUNCT
emaj-101	162	9	known	know	VERB
emaj-101	162	10	operations	operation	NOUN
emaj-101	162	11	research	research	NOUN
emaj-101	162	12	techniques	technique	NOUN
emaj-101	162	13	to	to	PART
emaj-101	162	14	handle	handle	VERB
emaj-101	162	15	more	more	ADV
emaj-101	162	16	difficult	difficult	ADJ
emaj-101	162	17	problems	problem	NOUN
emaj-101	162	18	.	.	PUNCT
emaj-101	163	1	one	one	NUM
emaj-101	163	2	of	of	ADP
emaj-101	163	3	the	the	DET
emaj-101	163	4	main	main	ADJ
emaj-101	163	5	advantages	advantage	NOUN
emaj-101	163	6	of	of	ADP
emaj-101	163	7	this	this	DET
emaj-101	163	8	method	method	NOUN
emaj-101	163	9	is	be	AUX
emaj-101	163	10	the	the	DET
emaj-101	163	11	relative	relative	ADJ
emaj-101	163	12	ease	ease	NOUN
emaj-101	163	13	with	with	ADP
emaj-101	163	14	which	which	PRON
emaj-101	163	15	it	it	PRON
emaj-101	163	16	handles	handle	VERB
emaj-101	163	17	multiple	multiple	ADJ
emaj-101	163	18	criteria	criterion	NOUN
emaj-101	163	19	(	(	PUNCT
emaj-101	163	20	dura’n	dura’n	NOUN
emaj-101	163	21	&	&	CCONJ
emaj-101	163	22	aguilo	aguilo	ADJ
emaj-101	163	23	,	,	PUNCT
emaj-101	163	24	2008	2008	NUM
emaj-101	163	25	)	)	PUNCT
emaj-101	163	26	.	.	PUNCT
emaj-101	164	1	in	in	ADP
emaj-101	164	2	addition	addition	NOUN
emaj-101	164	3	,	,	PUNCT
emaj-101	164	4	ahp	ahp	PROPN
emaj-101	164	5	can	can	AUX
emaj-101	164	6	handle	handle	VERB
emaj-101	164	7	both	both	CCONJ
emaj-101	164	8	qualitative	qualitative	ADJ
emaj-101	164	9	and	and	CCONJ
emaj-101	164	10	quantitative	quantitative	ADJ
emaj-101	164	11	data	datum	NOUN
emaj-101	164	12	effectively	effectively	ADV
emaj-101	164	13	.	.	PUNCT
emaj-101	165	1	4	4	X
emaj-101	165	2	.	.	NOUN
emaj-101	165	3	results	result	NOUN
emaj-101	165	4	and	and	CCONJ
emaj-101	165	5	discussion	discussion	NOUN
emaj-101	165	6	4.1	4.1	NUM
emaj-101	165	7	.	.	PUNCT
emaj-101	165	8	determining	determine	VERB
emaj-101	165	9	appropriate	appropriate	ADJ
emaj-101	165	10	retention	retention	NOUN
emaj-101	165	11	strategies	strategy	NOUN
emaj-101	165	12	for	for	ADP
emaj-101	165	13	mobile	mobile	ADJ
emaj-101	165	14	service	service	NOUN
emaj-101	165	15	providers	provider	NOUN
emaj-101	165	16	in	in	ADP
emaj-101	165	17	the	the	DET
emaj-101	165	18	nigerian	nigerian	ADJ
emaj-101	165	19	mobile	mobile	ADJ
emaj-101	165	20	telecommunication	telecommunication	NOUN
emaj-101	165	21	industry	industry	NOUN
emaj-101	165	22	the	the	DET
emaj-101	165	23	success	success	NOUN
emaj-101	165	24	or	or	CCONJ
emaj-101	165	25	failure	failure	NOUN
emaj-101	165	26	that	that	PRON
emaj-101	165	27	an	an	DET
emaj-101	165	28	individual	individual	ADJ
emaj-101	165	29	organization	organization	NOUN
emaj-101	165	30	experiences	experience	NOUN
emaj-101	165	31	,	,	PUNCT
emaj-101	165	32	depends	depend	VERB
emaj-101	165	33	,	,	PUNCT
emaj-101	165	34	to	to	ADP
emaj-101	165	35	a	a	DET
emaj-101	165	36	large	large	ADJ
emaj-101	165	37	extent	extent	NOUN
emaj-101	165	38	,	,	PUNCT
emaj-101	165	39	on	on	ADP
emaj-101	165	40	the	the	DET
emaj-101	165	41	ability	ability	NOUN
emaj-101	165	42	of	of	ADP
emaj-101	165	43	making	make	VERB
emaj-101	165	44	acceptable	acceptable	ADJ
emaj-101	165	45	decisions	decision	NOUN
emaj-101	165	46	on	on	ADP
emaj-101	165	47	time	time	NOUN
emaj-101	165	48	(	(	PUNCT
emaj-101	165	49	sharma	sharma	PROPN
emaj-101	165	50	,	,	PUNCT
emaj-101	165	51	2009	2009	NUM
emaj-101	165	52	)	)	PUNCT
emaj-101	165	53	.	.	PUNCT
emaj-101	166	1	thus	thus	ADV
emaj-101	166	2	,	,	PUNCT
emaj-101	166	3	to	to	PART
emaj-101	166	4	arrive	arrive	VERB
emaj-101	166	5	at	at	ADP
emaj-101	166	6	such	such	DET
emaj-101	166	7	a	a	DET
emaj-101	166	8	decision	decision	NOUN
emaj-101	166	9	,	,	PUNCT
emaj-101	166	10	a	a	DET
emaj-101	166	11	decision	decision	NOUN
emaj-101	166	12	maker	maker	NOUN
emaj-101	166	13	(	(	PUNCT
emaj-101	166	14	network	network	NOUN
emaj-101	166	15	provider	provider	NOUN
emaj-101	166	16	)	)	PUNCT
emaj-101	166	17	needs	need	VERB
emaj-101	166	18	to	to	PART
emaj-101	166	19	enumerate	enumerate	VERB
emaj-101	166	20	feasible	feasible	ADJ
emaj-101	166	21	and	and	CCONJ
emaj-101	166	22	viable	viable	ADJ
emaj-101	166	23	courses	course	NOUN
emaj-101	166	24	of	of	ADP
emaj-101	166	25	action	action	NOUN
emaj-101	166	26	(	(	PUNCT
emaj-101	166	27	alternatives	alternative	NOUN
emaj-101	166	28	or	or	CCONJ
emaj-101	166	29	strategies	strategy	NOUN
emaj-101	166	30	)	)	PUNCT
emaj-101	166	31	,	,	PUNCT
emaj-101	166	32	the	the	DET
emaj-101	166	33	projection	projection	NOUN
emaj-101	166	34	of	of	ADP
emaj-101	166	35	consequences	consequence	NOUN
emaj-101	166	36	associated	associate	VERB
emaj-101	166	37	with	with	ADP
emaj-101	166	38	each	each	DET
emaj-101	166	39	course	course	NOUN
emaj-101	166	40	of	of	ADP
emaj-101	166	41	action	action	NOUN
emaj-101	166	42	and	and	CCONJ
emaj-101	166	43	measure	measure	NOUN
emaj-101	166	44	of	of	ADP
emaj-101	166	45	effectiveness	effectiveness	NOUN
emaj-101	166	46	(	(	PUNCT
emaj-101	166	47	an	an	DET
emaj-101	166	48	objective	objective	NOUN
emaj-101	166	49	)	)	PUNCT
emaj-101	166	50	to	to	PART
emaj-101	166	51	identify	identify	VERB
emaj-101	166	52	the	the	DET
emaj-101	166	53	best	good	ADJ
emaj-101	166	54	course	course	NOUN
emaj-101	166	55	of	of	ADP
emaj-101	166	56	action	action	NOUN
emaj-101	166	57	.	.	PUNCT
emaj-101	167	1	network	network	NOUN
emaj-101	167	2	operators	operator	NOUN
emaj-101	167	3	need	need	VERB
emaj-101	167	4	to	to	PART
emaj-101	167	5	retain	retain	VERB
emaj-101	167	6	customers	customer	NOUN
emaj-101	167	7	and	and	CCONJ
emaj-101	167	8	not	not	PART
emaj-101	167	9	lose	lose	VERB
emaj-101	167	10	them	they	PRON
emaj-101	167	11	to	to	ADP
emaj-101	167	12	competitor	competitor	NOUN
emaj-101	167	13	,	,	PUNCT
emaj-101	167	14	since	since	SCONJ
emaj-101	167	15	studies	study	NOUN
emaj-101	167	16	have	have	AUX
emaj-101	167	17	shown	show	VERB
emaj-101	167	18	that	that	SCONJ
emaj-101	167	19	the	the	DET
emaj-101	167	20	acquisition	acquisition	NOUN
emaj-101	167	21	of	of	ADP
emaj-101	167	22	new	new	ADJ
emaj-101	167	23	customers	customer	NOUN
emaj-101	167	24	generally	generally	ADV
emaj-101	167	25	comes	come	VERB
emaj-101	167	26	at	at	ADP
emaj-101	167	27	higher	high	ADJ
emaj-101	167	28	costs	cost	NOUN
emaj-101	167	29	than	than	ADP
emaj-101	167	30	keeping	keep	VERB
emaj-101	167	31	the	the	DET
emaj-101	167	32	existing	exist	VERB
emaj-101	167	33	customer	customer	NOUN
emaj-101	167	34	base	base	NOUN
emaj-101	167	35	satisfied	satisfied	ADJ
emaj-101	167	36	(	(	PUNCT
emaj-101	167	37	reinartz	reinartz	PROPN
emaj-101	167	38	&	&	CCONJ
emaj-101	167	39	kumar	kumar	PROPN
emaj-101	167	40	,	,	PUNCT
emaj-101	167	41	2003	2003	NUM
emaj-101	167	42	)	)	PUNCT
emaj-101	167	43	.	.	PUNCT
emaj-101	168	1	thus	thus	ADV
emaj-101	168	2	the	the	DET
emaj-101	168	3	knowledge	knowledge	NOUN
emaj-101	168	4	of	of	ADP
emaj-101	168	5	total	total	ADJ
emaj-101	168	6	weight	weight	NOUN
emaj-101	168	7	(	(	PUNCT
emaj-101	168	8	which	which	PRON
emaj-101	168	9	are	be	AUX
emaj-101	168	10	product	product	NOUN
emaj-101	168	11	of	of	ADP
emaj-101	168	12	criteria	criterion	NOUN
emaj-101	168	13	vector	vector	NOUN
emaj-101	168	14	priority	priority	NOUN
emaj-101	168	15	and	and	CCONJ
emaj-101	168	16	alternative	alternative	ADJ
emaj-101	168	17	vector	vector	NOUN
emaj-101	168	18	priority	priority	NOUN
emaj-101	168	19	)	)	PUNCT
emaj-101	168	20	,	,	PUNCT
emaj-101	168	21	will	will	AUX
emaj-101	168	22	be	be	AUX
emaj-101	168	23	appropriate	appropriate	ADJ
emaj-101	168	24	in	in	ADP
emaj-101	168	25	formulating	formulate	VERB
emaj-101	168	26	appropriate	appropriate	ADJ
emaj-101	168	27	retention	retention	NOUN
emaj-101	168	28	strategies	strategy	NOUN
emaj-101	168	29	for	for	ADP
emaj-101	168	30	growth	growth	NOUN
emaj-101	168	31	and	and	CCONJ
emaj-101	168	32	survival	survival	NOUN
emaj-101	168	33	in	in	ADP
emaj-101	168	34	the	the	DET
emaj-101	168	35	industry	industry	NOUN
emaj-101	168	36	.	.	PUNCT
emaj-101	169	1	4.1.1	4.1.1	X
emaj-101	169	2	.	.	PUNCT
emaj-101	170	1	computation	computation	NOUN
emaj-101	170	2	of	of	ADP
emaj-101	170	3	total	total	ADJ
emaj-101	170	4	weight/	weight/	NUM
emaj-101	170	5	global	global	ADJ
emaj-101	170	6	priority	priority	NOUN
emaj-101	170	7	of	of	ADP
emaj-101	170	8	each	each	DET
emaj-101	170	9	alternative	alternative	NOUN
emaj-101	170	10	for	for	ADP
emaj-101	170	11	churn	churn	NOUN
emaj-101	170	12	decision	decision	NOUN
emaj-101	170	13	after	after	SCONJ
emaj-101	170	14	the	the	DET
emaj-101	170	15	weight	weight	NOUN
emaj-101	170	16	of	of	ADP
emaj-101	170	17	elements	element	NOUN
emaj-101	170	18	at	at	ADP
emaj-101	170	19	all	all	DET
emaj-101	170	20	level	level	NOUN
emaj-101	170	21	is	be	AUX
emaj-101	170	22	computed	compute	VERB
emaj-101	170	23	,	,	PUNCT
emaj-101	170	24	the	the	DET
emaj-101	170	25	weight	weight	NOUN
emaj-101	170	26	of	of	ADP
emaj-101	170	27	the	the	DET
emaj-101	170	28	whole	whole	ADJ
emaj-101	170	29	level	level	NOUN
emaj-101	170	30	is	be	AUX
emaj-101	170	31	then	then	ADV
emaj-101	170	32	calculated	calculate	VERB
emaj-101	170	33	.	.	PUNCT
emaj-101	171	1	from	from	ADP
emaj-101	171	2	the	the	DET
emaj-101	171	3	hierarchical	hierarchical	ADJ
emaj-101	171	4	structure	structure	NOUN
emaj-101	171	5	of	of	ADP
emaj-101	171	6	the	the	DET
emaj-101	171	7	ahp	ahp	NOUN
emaj-101	171	8	and	and	CCONJ
emaj-101	171	9	its	its	PRON
emaj-101	171	10	characteristics	characteristic	NOUN
emaj-101	171	11	,	,	PUNCT
emaj-101	171	12	it	it	PRON
emaj-101	171	13	is	be	AUX
emaj-101	171	14	clearly	clearly	ADV
emaj-101	171	15	observed	observe	VERB
emaj-101	171	16	that	that	SCONJ
emaj-101	171	17	each	each	DET
emaj-101	171	18	level	level	NOUN
emaj-101	171	19	in	in	ADP
emaj-101	171	20	the	the	DET
emaj-101	171	21	hierarchy	hierarchy	NOUN
emaj-101	171	22	is	be	AUX
emaj-101	171	23	independent	independent	ADJ
emaj-101	171	24	of	of	ADP
emaj-101	171	25	one	one	NUM
emaj-101	171	26	another	another	DET
emaj-101	171	27	which	which	PRON
emaj-101	171	28	implies	imply	VERB
emaj-101	171	29	that	that	SCONJ
emaj-101	171	30	the	the	DET
emaj-101	171	31	probability	probability	NOUN
emaj-101	171	32	multiplicative	multiplicative	ADJ
emaj-101	171	33	law	law	NOUN
emaj-101	171	34	holds	hold	VERB
emaj-101	171	35	.	.	PUNCT
emaj-101	172	1	hence	hence	ADV
emaj-101	172	2	,	,	PUNCT
emaj-101	172	3	pr(alternative\corresponding	pr(alternative\corresponding	ADJ
emaj-101	172	4	decision	decision	NOUN
emaj-101	172	5	criterion	criterion	NOUN
emaj-101	172	6	)	)	PUNCT
emaj-101	172	7	where	where	SCONJ
emaj-101	172	8	,	,	PUNCT
emaj-101	172	9	decision	decision	NOUN
emaj-101	172	10	criteria	criterion	NOUN
emaj-101	172	11	and	and	CCONJ
emaj-101	172	12	decision	decision	NOUN
emaj-101	172	13	alternatives	alternative	NOUN
emaj-101	172	14	are	be	AUX
emaj-101	172	15	independent	independent	ADJ
emaj-101	172	16	event	event	NOUN
emaj-101	172	17	to	to	ADP
emaj-101	172	18	one	one	NUM
emaj-101	172	19	another	another	DET
emaj-101	172	20	.	.	PUNCT
emaj-101	173	1	owing	owe	VERB
emaj-101	173	2	to	to	ADP
emaj-101	173	3	independent	independent	ADJ
emaj-101	173	4	relationship	relationship	NOUN
emaj-101	173	5	that	that	PRON
emaj-101	173	6	exists	exist	VERB
emaj-101	173	7	between	between	ADP
emaj-101	173	8	criteria	criterion	NOUN
emaj-101	173	9	and	and	CCONJ
emaj-101	173	10	alternatives	alternative	NOUN
emaj-101	173	11	in	in	ADP
emaj-101	173	12	ahp	ahp	PROPN
emaj-101	173	13	,	,	PUNCT
emaj-101	173	14	the	the	DET
emaj-101	173	15	above	above	ADJ
emaj-101	173	16	formula	formula	NOUN
emaj-101	173	17	holds	hold	VERB
emaj-101	173	18	and	and	CCONJ
emaj-101	173	19	the	the	DET
emaj-101	173	20	total	total	ADJ
emaj-101	173	21	weight	weight	NOUN
emaj-101	173	22	is	be	AUX
emaj-101	173	23	presented	present	VERB
emaj-101	173	24	in	in	ADP
emaj-101	173	25	table	table	NOUN
emaj-101	173	26	4.1	4.1	NUM
emaj-101	173	27	.	.	PUNCT
emaj-101	173	28	table	table	NOUN
emaj-101	173	29	4	4	NUM
emaj-101	173	30	.	.	NOUN
emaj-101	173	31	1	1	NUM
emaj-101	173	32	:	:	PUNCT
emaj-101	173	33	customers	customer	NOUN
emaj-101	173	34	`	`	PUNCT
emaj-101	173	35	churn	churn	NOUN
emaj-101	173	36	alternatives	alternative	NOUN
emaj-101	173	37	and	and	CCONJ
emaj-101	173	38	total	total	ADJ
emaj-101	173	39	weight	weight	NOUN
emaj-101	173	40	alternatives	alternative	NOUN
emaj-101	173	41	total	total	ADJ
emaj-101	173	42	weight	weight	NOUN
emaj-101	173	43	frequently	frequently	ADV
emaj-101	173	44	receiving	receive	VERB
emaj-101	173	45	irrelevant	irrelevant	ADJ
emaj-101	173	46	text	text	NOUN
emaj-101	173	47	0.1087	0.1087	NUM
emaj-101	173	48	frequently	frequently	ADV
emaj-101	173	49	receiving	receive	VERB
emaj-101	173	50	irrelevant	irrelevant	ADJ
emaj-101	173	51	calls	call	NOUN
emaj-101	173	52	0.0251	0.0251	NUM
emaj-101	173	53	short	short	ADJ
emaj-101	173	54	change	change	NOUN
emaj-101	173	55	on	on	ADP
emaj-101	173	56	service	service	NOUN
emaj-101	173	57	charge	charge	NOUN
emaj-101	173	58	0.0851	0.0851	NUM
emaj-101	173	59	charged	charge	VERB
emaj-101	173	60	for	for	ADP
emaj-101	173	61	services	service	NOUN
emaj-101	173	62	not	not	PART
emaj-101	173	63	used	use	VERB
emaj-101	173	64	by	by	ADP
emaj-101	173	65	operator	operator	NOUN
emaj-101	173	66	0.0718	0.0718	NUM
emaj-101	173	67	easiness	easiness	NOUN
emaj-101	173	68	to	to	PART
emaj-101	173	69	port	port	VERB
emaj-101	173	70	with	with	ADP
emaj-101	173	71	mnp	mnp	PROPN
emaj-101	173	72	framework	framework	NOUN
emaj-101	173	73	0.0606	0.0606	NUM
emaj-101	173	74	competition	competition	NOUN
emaj-101	173	75	brought	bring	VERB
emaj-101	173	76	by	by	ADP
emaj-101	173	77	mnp	mnp	PROPN
emaj-101	173	78	implementation	implementation	NOUN
emaj-101	173	79	0.0367	0.0367	NUM
emaj-101	173	80	competitors	competitor	NOUN
emaj-101	173	81	’	’	PART
emaj-101	173	82	frequent	frequent	ADJ
emaj-101	173	83	promos	promos	NOUN
emaj-101	173	84	0.0491	0.0491	NUM
emaj-101	173	85	bonuses	bonus	NOUN
emaj-101	173	86	on	on	ADP
emaj-101	173	87	calls	call	NOUN
emaj-101	173	88	/	/	SYM
emaj-101	173	89	sms/	sms/	NOUN
emaj-101	173	90	data	datum	NOUN
emaj-101	173	91	plan	plan	NOUN
emaj-101	173	92	by	by	ADP
emaj-101	173	93	competitors	competitor	NOUN
emaj-101	173	94	0.0518	0.0518	NUM
emaj-101	173	95	volume	volume	NOUN
emaj-101	173	96	6	6	NUM
emaj-101	173	97	no	no	DET
emaj-101	173	98	2	2	NUM
emaj-101	173	99	(	(	PUNCT
emaj-101	173	100	2016	2016	NUM
emaj-101	173	101	)	)	PUNCT
emaj-101	173	102	|	|	ADV
emaj-101	173	103	issn	issn	VERB
emaj-101	173	104	2158	2158	NUM
emaj-101	173	105	-	-	SYM
emaj-101	173	106	8708	8708	NUM
emaj-101	173	107	(	(	PUNCT
emaj-101	173	108	online	online	NOUN
emaj-101	173	109	)	)	PUNCT
emaj-101	173	110	|	|	ADV
emaj-101	173	111	doi	doi	X
emaj-101	173	112	10.5195	10.5195	NUM
emaj-101	173	113	/	/	SYM
emaj-101	173	114	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	173	115	|	|	ADV
emaj-101	173	116	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	173	117	sulaimon	sulaimon	PROPN
emaj-101	173	118	olanrewaju	olanrewaju	ADJ
emaj-101	173	119	adebiyi	adebiyi	PROPN
emaj-101	173	120	,	,	PUNCT
emaj-101	173	121	emmanuel	emmanuel	PROPN
emaj-101	173	122	olateju	olateju	PROPN
emaj-101	173	123	oyatoye	oyatoye	PROPN
emaj-101	173	124	,	,	PUNCT
emaj-101	173	125	bilqis	bilqis	VERB
emaj-101	173	126	bolanle	bolanle	PROPN
emaj-101	173	127	amole	amole	NOUN
emaj-101	173	128	emerging	emerge	VERB
emaj-101	173	129	markets	market	NOUN
emaj-101	173	130	journal	journal	NOUN
emaj-101	174	1	|	|	ADV
emaj-101	174	2	p	p	NOUN
emaj-101	174	3	a	a	DET
emaj-101	174	4	g	g	NOUN
emaj-101	174	5	e	e	NOUN
emaj-101	174	6	|17	|17	X
emaj-101	174	7	dubious	dubious	ADJ
emaj-101	174	8	promo	promo	NOUN
emaj-101	174	9	of	of	ADP
emaj-101	174	10	present	present	ADJ
emaj-101	174	11	operator	operator	NOUN
emaj-101	174	12	0.0387	0.0387	NUM
emaj-101	174	13	difficulties	difficulty	NOUN
emaj-101	174	14	in	in	ADP
emaj-101	174	15	making	make	VERB
emaj-101	174	16	calls	call	NOUN
emaj-101	174	17	/	/	SYM
emaj-101	174	18	sending	send	VERB
emaj-101	174	19	sms	sms	PROPN
emaj-101	174	20	same	same	ADJ
emaj-101	174	21	network	network	NOUN
emaj-101	174	22	0.1330	0.1330	NUM
emaj-101	174	23	difficulties	difficulty	NOUN
emaj-101	174	24	in	in	ADP
emaj-101	174	25	making	make	VERB
emaj-101	174	26	calls	call	NOUN
emaj-101	174	27	/	/	SYM
emaj-101	174	28	sending	send	VERB
emaj-101	174	29	sms	sms	NOUN
emaj-101	174	30	to	to	ADP
emaj-101	174	31	another	another	DET
emaj-101	174	32	network	network	NOUN
emaj-101	174	33	0.0469	0.0469	NUM
emaj-101	174	34	insufficient	insufficient	ADJ
emaj-101	174	35	data	datum	NOUN
emaj-101	174	36	with	with	ADP
emaj-101	174	37	low	low	ADJ
emaj-101	174	38	cost	cost	NOUN
emaj-101	174	39	0.0505	0.0505	NUM
emaj-101	174	40	sufficient	sufficient	ADJ
emaj-101	174	41	data	datum	NOUN
emaj-101	174	42	with	with	ADP
emaj-101	174	43	high	high	ADJ
emaj-101	174	44	cost	cost	NOUN
emaj-101	174	45	0.1376	0.1376	NUM
emaj-101	174	46	service	service	NOUN
emaj-101	174	47	agent	agent	NOUN
emaj-101	174	48	non	non	ADJ
emaj-101	174	49	-	-	ADJ
emaj-101	174	50	willing	willing	ADJ
emaj-101	174	51	to	to	PART
emaj-101	174	52	resolve	resolve	VERB
emaj-101	174	53	customer	customer	NOUN
emaj-101	174	54	challenges	challenge	VERB
emaj-101	174	55	0.0523	0.0523	NUM
emaj-101	174	56	service	service	NOUN
emaj-101	174	57	agent	agent	NOUN
emaj-101	174	58	non	non	NOUN
emaj-101	174	59	-	-	NOUN
emaj-101	174	60	response	response	NOUN
emaj-101	174	61	to	to	ADP
emaj-101	174	62	customer	customer	NOUN
emaj-101	174	63	complaint	complaint	VERB
emaj-101	174	64	0.0283	0.0283	NUM
emaj-101	174	65	service	service	NOUN
emaj-101	174	66	agent	agent	NOUN
emaj-101	174	67	being	be	AUX
emaj-101	174	68	elusive	elusive	ADJ
emaj-101	174	69	0.0210	0.0210	NUM
emaj-101	174	70	figure	figure	NOUN
emaj-101	174	71	4.1	4.1	NUM
emaj-101	174	72	.	.	PUNCT
emaj-101	175	1	horizontal	horizontal	ADJ
emaj-101	175	2	bar	bar	PROPN
emaj-101	175	3	chart	chart	NOUN
emaj-101	175	4	of	of	ADP
emaj-101	175	5	the	the	DET
emaj-101	175	6	total	total	ADJ
emaj-101	175	7	weight	weight	NOUN
emaj-101	175	8	of	of	ADP
emaj-101	175	9	customers	customer	NOUN
emaj-101	175	10	`	`	PUNCT
emaj-101	175	11	churn	churn	NOUN
emaj-101	175	12	alternatives	alternative	NOUN
emaj-101	175	13	the	the	DET
emaj-101	175	14	bar	bar	NOUN
emaj-101	175	15	chart	chart	NOUN
emaj-101	175	16	in	in	ADP
emaj-101	175	17	figure	figure	NOUN
emaj-101	175	18	4.1	4.1	NUM
emaj-101	175	19	shows	show	VERB
emaj-101	175	20	the	the	DET
emaj-101	175	21	total	total	ADJ
emaj-101	175	22	weight	weight	NOUN
emaj-101	175	23	of	of	ADP
emaj-101	175	24	customer	customer	NOUN
emaj-101	175	25	churn	churn	NOUN
emaj-101	175	26	.	.	PUNCT
emaj-101	176	1	what	what	PRON
emaj-101	176	2	motivates	motivate	VERB
emaj-101	176	3	a	a	DET
emaj-101	176	4	customer	customer	NOUN
emaj-101	176	5	to	to	PART
emaj-101	176	6	churn	churn	VERB
emaj-101	176	7	most	most	ADV
emaj-101	176	8	is	be	AUX
emaj-101	176	9	a	a	DET
emaj-101	176	10	network	network	NOUN
emaj-101	176	11	provider	provider	NOUN
emaj-101	176	12	with	with	ADP
emaj-101	176	13	high	high	ADJ
emaj-101	176	14	cost	cost	NOUN
emaj-101	176	15	of	of	ADP
emaj-101	176	16	data	data	NOUN
emaj-101	176	17	/	/	SYM
emaj-101	176	18	internet	internet	NOUN
emaj-101	176	19	plan	plan	NOUN
emaj-101	176	20	.	.	PUNCT
emaj-101	177	1	even	even	ADV
emaj-101	177	2	when	when	SCONJ
emaj-101	177	3	such	such	ADJ
emaj-101	177	4	plan	plan	NOUN
emaj-101	177	5	has	have	VERB
emaj-101	177	6	sufficient	sufficient	ADJ
emaj-101	177	7	data	datum	NOUN
emaj-101	177	8	for	for	ADP
emaj-101	177	9	the	the	DET
emaj-101	177	10	use	use	NOUN
emaj-101	177	11	of	of	ADP
emaj-101	177	12	customer	customer	NOUN
emaj-101	177	13	per	per	ADP
emaj-101	177	14	period	period	NOUN
emaj-101	177	15	,	,	PUNCT
emaj-101	177	16	with	with	ADP
emaj-101	177	17	priority	priority	NOUN
emaj-101	177	18	value	value	NOUN
emaj-101	177	19	(	(	PUNCT
emaj-101	177	20	pr	pr	X
emaj-101	177	21	=	=	NOUN
emaj-101	177	22	0.1376	0.1376	NUM
emaj-101	177	23	)	)	PUNCT
emaj-101	177	24	,	,	PUNCT
emaj-101	177	25	high	high	ADJ
emaj-101	177	26	cost	cost	NOUN
emaj-101	177	27	data	datum	NOUN
emaj-101	177	28	plan	plan	NOUN
emaj-101	177	29	allows	allow	VERB
emaj-101	177	30	customers	customer	NOUN
emaj-101	177	31	to	to	PART
emaj-101	177	32	turn	turn	VERB
emaj-101	177	33	to	to	ADP
emaj-101	177	34	competitors	competitor	NOUN
emaj-101	177	35	.	.	PUNCT
emaj-101	178	1	for	for	SCONJ
emaj-101	178	2	service	service	NOUN
emaj-101	178	3	provider	provider	NOUN
emaj-101	178	4	to	to	PART
emaj-101	178	5	minimize	minimize	VERB
emaj-101	178	6	churn	churn	NOUN
emaj-101	178	7	rate	rate	NOUN
emaj-101	178	8	,	,	PUNCT
emaj-101	178	9	especially	especially	ADV
emaj-101	178	10	for	for	ADP
emaj-101	178	11	people	people	NOUN
emaj-101	178	12	in	in	ADP
emaj-101	178	13	academic	academic	ADJ
emaj-101	178	14	environment	environment	NOUN
emaj-101	178	15	,	,	PUNCT
emaj-101	178	16	there	there	PRON
emaj-101	178	17	must	must	AUX
emaj-101	178	18	be	be	AUX
emaj-101	178	19	a	a	DET
emaj-101	178	20	sufficient	sufficient	ADJ
emaj-101	178	21	data	datum	NOUN
emaj-101	178	22	at	at	ADP
emaj-101	178	23	reasonable	reasonable	ADJ
emaj-101	178	24	competitive	competitive	ADJ
emaj-101	178	25	cost	cost	NOUN
emaj-101	178	26	.	.	PUNCT
emaj-101	179	1	another	another	DET
emaj-101	179	2	factor	factor	NOUN
emaj-101	179	3	that	that	PRON
emaj-101	179	4	customer	customer	NOUN
emaj-101	179	5	considered	consider	VERB
emaj-101	179	6	to	to	PART
emaj-101	179	7	churn	churn	VERB
emaj-101	179	8	from	from	ADP
emaj-101	179	9	a	a	DET
emaj-101	179	10	network	network	NOUN
emaj-101	179	11	is	be	AUX
emaj-101	179	12	difficulties	difficulty	NOUN
emaj-101	179	13	in	in	ADP
emaj-101	179	14	making	make	VERB
emaj-101	179	15	calls	call	NOUN
emaj-101	179	16	or	or	CCONJ
emaj-101	179	17	sending	send	VERB
emaj-101	179	18	messages	message	NOUN
emaj-101	179	19	to	to	ADP
emaj-101	179	20	same	same	ADJ
emaj-101	179	21	network	network	NOUN
emaj-101	179	22	.	.	PUNCT
emaj-101	180	1	it	it	PRON
emaj-101	180	2	can	can	AUX
emaj-101	180	3	frustrate	frustrate	VERB
emaj-101	180	4	customers	customer	NOUN
emaj-101	180	5	who	who	PRON
emaj-101	180	6	have	have	VERB
emaj-101	180	7	sufficient	sufficient	ADJ
emaj-101	180	8	telecom	telecom	NOUN
emaj-101	180	9	credit	credit	NOUN
emaj-101	180	10	and	and	CCONJ
emaj-101	180	11	send	send	VERB
emaj-101	180	12	a	a	DET
emaj-101	180	13	message	message	NOUN
emaj-101	180	14	either	either	CCONJ
emaj-101	180	15	by	by	ADP
emaj-101	180	16	voice	voice	NOUN
emaj-101	180	17	or	or	CCONJ
emaj-101	180	18	text	text	NOUN
emaj-101	180	19	and	and	CCONJ
emaj-101	180	20	they	they	PRON
emaj-101	180	21	are	be	AUX
emaj-101	180	22	told	tell	VERB
emaj-101	180	23	by	by	ADP
emaj-101	180	24	the	the	DET
emaj-101	180	25	network	network	NOUN
emaj-101	180	26	provider	provider	NOUN
emaj-101	180	27	that	that	SCONJ
emaj-101	180	28	their	their	PRON
emaj-101	180	29	message	message	NOUN
emaj-101	180	30	is	be	AUX
emaj-101	180	31	unable	unable	ADJ
emaj-101	180	32	to	to	PART
emaj-101	180	33	deliver	deliver	VERB
emaj-101	180	34	due	due	ADP
emaj-101	180	35	to	to	ADP
emaj-101	180	36	insufficient	insufficient	ADJ
emaj-101	180	37	telecom	telecom	NOUN
emaj-101	180	38	credit	credit	NOUN
emaj-101	180	39	.	.	PUNCT
emaj-101	181	1	next	next	ADV
emaj-101	181	2	on	on	ADP
emaj-101	181	3	the	the	DET
emaj-101	181	4	alternatives	alternative	NOUN
emaj-101	181	5	that	that	PRON
emaj-101	181	6	customer	customer	NOUN
emaj-101	181	7	considered	consider	VERB
emaj-101	181	8	in	in	ADP
emaj-101	181	9	their	their	PRON
emaj-101	181	10	churn	churn	NOUN
emaj-101	181	11	decision	decision	NOUN
emaj-101	181	12	is	be	AUX
emaj-101	181	13	frequently	frequently	ADV
emaj-101	181	14	receiving	receive	VERB
emaj-101	181	15	unsolicited	unsolicited	ADJ
emaj-101	181	16	irrelevant	irrelevant	ADJ
emaj-101	181	17	text	text	NOUN
emaj-101	181	18	messages	message	NOUN
emaj-101	181	19	from	from	ADP
emaj-101	181	20	service	service	NOUN
emaj-101	181	21	providers	provider	NOUN
emaj-101	181	22	.	.	PUNCT
emaj-101	182	1	sometimes	sometimes	ADV
emaj-101	182	2	,	,	PUNCT
emaj-101	182	3	this	this	PRON
emaj-101	182	4	may	may	AUX
emaj-101	182	5	even	even	ADV
emaj-101	182	6	be	be	AUX
emaj-101	182	7	unbearable	unbearable	ADJ
emaj-101	182	8	if	if	SCONJ
emaj-101	182	9	customer	customer	NOUN
emaj-101	182	10	does	do	AUX
emaj-101	182	11	not	not	PART
emaj-101	182	12	have	have	VERB
emaj-101	182	13	any	any	DET
emaj-101	182	14	benefit	benefit	NOUN
emaj-101	182	15	from	from	ADP
emaj-101	182	16	them	they	PRON
emaj-101	182	17	.	.	PUNCT
emaj-101	183	1	in	in	ADP
emaj-101	183	2	the	the	DET
emaj-101	183	3	same	same	ADJ
emaj-101	183	4	vein	vein	NOUN
emaj-101	183	5	,	,	PUNCT
emaj-101	183	6	service	service	NOUN
emaj-101	183	7	providers	provider	NOUN
emaj-101	183	8	can	can	AUX
emaj-101	183	9	notify	notify	VERB
emaj-101	183	10	customers	customer	NOUN
emaj-101	183	11	of	of	ADP
emaj-101	183	12	new	new	ADJ
emaj-101	183	13	service	service	NOUN
emaj-101	183	14	attributes	attribute	NOUN
emaj-101	183	15	which	which	PRON
emaj-101	183	16	may	may	AUX
emaj-101	183	17	be	be	AUX
emaj-101	183	18	irrelevant	irrelevant	ADJ
emaj-101	183	19	to	to	ADP
emaj-101	183	20	the	the	DET
emaj-101	183	21	immediate	immediate	ADJ
emaj-101	183	22	telecommunication	telecommunication	NOUN
emaj-101	183	23	needs	need	NOUN
emaj-101	183	24	of	of	ADP
emaj-101	183	25	subscribers	subscriber	NOUN
emaj-101	183	26	.	.	PUNCT
emaj-101	184	1	as	as	ADP
emaj-101	184	2	such	such	ADJ
emaj-101	184	3	,	,	PUNCT
emaj-101	184	4	service	service	NOUN
emaj-101	184	5	provider	provider	NOUN
emaj-101	184	6	should	should	AUX
emaj-101	184	7	identify	identify	VERB
emaj-101	184	8	the	the	DET
emaj-101	184	9	communication	communication	NOUN
emaj-101	184	10	need	need	NOUN
emaj-101	184	11	of	of	ADP
emaj-101	184	12	different	different	ADJ
emaj-101	184	13	groups	group	NOUN
emaj-101	184	14	of	of	ADP
emaj-101	184	15	subscribers	subscriber	NOUN
emaj-101	184	16	in	in	ADP
emaj-101	184	17	order	order	NOUN
emaj-101	184	18	to	to	PART
emaj-101	184	19	meet	meet	VERB
emaj-101	184	20	them	they	PRON
emaj-101	184	21	.	.	PUNCT
emaj-101	185	1	other	other	ADJ
emaj-101	185	2	alternatives	alternative	NOUN
emaj-101	185	3	that	that	PRON
emaj-101	185	4	equally	equally	ADV
emaj-101	185	5	drives	drive	VERB
emaj-101	185	6	customer	customer	NOUN
emaj-101	185	7	churn	churn	NOUN
emaj-101	185	8	are	be	AUX
emaj-101	185	9	short	short	ADJ
emaj-101	185	10	-	-	PUNCT
emaj-101	185	11	change	change	NOUN
emaj-101	185	12	on	on	ADP
emaj-101	185	13	service	service	NOUN
emaj-101	185	14	charge	charge	NOUN
emaj-101	185	15	with	with	ADP
emaj-101	185	16	priority	priority	NOUN
emaj-101	185	17	0.0851	0.0851	NUM
emaj-101	185	18	and	and	CCONJ
emaj-101	185	19	this	this	PRON
emaj-101	185	20	is	be	AUX
emaj-101	185	21	followed	follow	VERB
emaj-101	185	22	by	by	ADP
emaj-101	185	23	charging	charge	VERB
emaj-101	185	24	customer	customer	NOUN
emaj-101	185	25	for	for	ADP
emaj-101	185	26	service	service	NOUN
emaj-101	185	27	not	not	PART
emaj-101	185	28	used	use	VERB
emaj-101	185	29	.	.	PUNCT
emaj-101	186	1	network	network	NOUN
emaj-101	186	2	operator	operator	NOUN
emaj-101	186	3	should	should	AUX
emaj-101	186	4	realize	realize	VERB
emaj-101	186	5	that	that	SCONJ
emaj-101	186	6	,	,	PUNCT
emaj-101	186	7	customers	customer	NOUN
emaj-101	186	8	are	be	AUX
emaj-101	186	9	rational	rational	ADJ
emaj-101	186	10	human	human	ADJ
emaj-101	186	11	beings	being	NOUN
emaj-101	186	12	who	who	PRON
emaj-101	186	13	consider	consider	VERB
emaj-101	186	14	value	value	NOUN
emaj-101	186	15	for	for	ADP
emaj-101	186	16	money	money	NOUN
emaj-101	186	17	and	and	CCONJ
emaj-101	186	18	are	be	AUX
emaj-101	186	19	transitive	transitive	ADJ
emaj-101	186	20	in	in	ADP
emaj-101	186	21	their	their	PRON
emaj-101	186	22	comparison	comparison	NOUN
emaj-101	186	23	of	of	ADP
emaj-101	186	24	what	what	PRON
emaj-101	186	25	they	they	PRON
emaj-101	186	26	get	get	VERB
emaj-101	186	27	and	and	CCONJ
emaj-101	186	28	what	what	PRON
emaj-101	186	29	they	they	PRON
emaj-101	186	30	give	give	VERB
emaj-101	186	31	.	.	PUNCT
emaj-101	187	1	therefore	therefore	ADV
emaj-101	187	2	,	,	PUNCT
emaj-101	187	3	service	service	NOUN
emaj-101	187	4	providers	provider	NOUN
emaj-101	187	5	should	should	AUX
emaj-101	187	6	ensure	ensure	VERB
emaj-101	187	7	fair	fair	ADJ
emaj-101	187	8	and	and	CCONJ
emaj-101	187	9	just	just	ADV
emaj-101	187	10	billing	billing	NOUN
emaj-101	187	11	system	system	NOUN
emaj-101	187	12	in	in	ADP
emaj-101	187	13	order	order	NOUN
emaj-101	187	14	to	to	PART
emaj-101	187	15	minimize	minimize	VERB
emaj-101	187	16	customer	customer	NOUN
emaj-101	187	17	churn	churn	NOUN
emaj-101	187	18	.	.	PUNCT
emaj-101	188	1	other	other	ADJ
emaj-101	188	2	factors	factor	NOUN
emaj-101	188	3	which	which	DET
emaj-101	188	4	influence	influence	NOUN
emaj-101	188	5	churn	churn	NOUN
emaj-101	188	6	decision	decision	NOUN
emaj-101	188	7	are	be	AUX
emaj-101	188	8	easiness	easiness	ADJ
emaj-101	188	9	to	to	PART
emaj-101	188	10	port	port	VERB
emaj-101	188	11	with	with	ADP
emaj-101	188	12	mnp	mnp	PROPN
emaj-101	188	13	framework	framework	NOUN
emaj-101	188	14	(	(	PUNCT
emaj-101	188	15	pr	pr	NOUN
emaj-101	188	16	=	=	NOUN
emaj-101	188	17	0.060	0.060	NUM
emaj-101	188	18	)	)	PUNCT
emaj-101	188	19	,	,	PUNCT
emaj-101	188	20	service	service	NOUN
emaj-101	188	21	agent	agent	NOUN
emaj-101	188	22	non	non	ADJ
emaj-101	188	23	-	-	ADJ
emaj-101	188	24	willing	willing	ADJ
emaj-101	188	25	to	to	PART
emaj-101	188	26	resolve	resolve	VERB
emaj-101	188	27	customer	customer	NOUN
emaj-101	188	28	challenges	challenge	NOUN
emaj-101	188	29	(	(	PUNCT
emaj-101	188	30	pr	pr	NOUN
emaj-101	188	31	=	=	NOUN
emaj-101	188	32	0.0523	0.0523	NUM
emaj-101	188	33	)	)	PUNCT
emaj-101	188	34	and	and	CCONJ
emaj-101	188	35	bonuses	bonus	NOUN
emaj-101	188	36	on	on	ADP
emaj-101	188	37	calls	call	NOUN
emaj-101	188	38	/	/	SYM
emaj-101	188	39	sms/	sms/	NOUN
emaj-101	188	40	data	datum	NOUN
emaj-101	188	41	plan	plan	NOUN
emaj-101	188	42	by	by	ADP
emaj-101	188	43	competitors	competitor	NOUN
emaj-101	188	44	.	.	PUNCT
emaj-101	189	1	again	again	ADV
emaj-101	189	2	as	as	ADP
emaj-101	189	3	rational	rational	ADJ
emaj-101	189	4	human	human	ADJ
emaj-101	189	5	being	being	NOUN
emaj-101	189	6	,	,	PUNCT
emaj-101	189	7	when	when	SCONJ
emaj-101	189	8	competitors	competitor	NOUN
emaj-101	189	9	provide	provide	VERB
emaj-101	189	10	similar	similar	ADJ
emaj-101	189	11	services	service	NOUN
emaj-101	189	12	and	and	CCONJ
emaj-101	189	13	give	give	VERB
emaj-101	189	14	bonuses	bonus	NOUN
emaj-101	189	15	on	on	ADP
emaj-101	189	16	the	the	DET
emaj-101	189	17	basic	basic	ADJ
emaj-101	189	18	needs	need	NOUN
emaj-101	189	19	of	of	ADP
emaj-101	189	20	effective	effective	ADJ
emaj-101	189	21	telecommunication	telecommunication	NOUN
emaj-101	189	22	,	,	PUNCT
emaj-101	189	23	which	which	PRON
emaj-101	189	24	is	be	AUX
emaj-101	189	25	intended	intend	VERB
emaj-101	189	26	to	to	PART
emaj-101	189	27	stimulate	stimulate	VERB
emaj-101	189	28	sales	sale	NOUN
emaj-101	189	29	,	,	PUNCT
emaj-101	189	30	customer	customer	NOUN
emaj-101	189	31	loyalty	loyalty	NOUN
emaj-101	189	32	to	to	ADP
emaj-101	189	33	the	the	DET
emaj-101	189	34	present	present	ADJ
emaj-101	189	35	network	network	NOUN
emaj-101	189	36	will	will	AUX
emaj-101	189	37	switch	switch	VERB
emaj-101	189	38	to	to	ADP
emaj-101	189	39	where	where	SCONJ
emaj-101	189	40	he	he	PRON
emaj-101	189	41	/	/	PUNCT
emaj-101	189	42	she	she	PRON
emaj-101	189	43	can	can	AUX
emaj-101	189	44	get	get	VERB
emaj-101	189	45	more	more	ADJ
emaj-101	189	46	benefits	benefit	NOUN
emaj-101	189	47	.	.	PUNCT
emaj-101	190	1	the	the	DET
emaj-101	190	2	total	total	ADJ
emaj-101	190	3	weight	weight	NOUN
emaj-101	190	4	continues	continue	VERB
emaj-101	190	5	until	until	SCONJ
emaj-101	190	6	the	the	DET
emaj-101	190	7	least	least	ADJ
emaj-101	190	8	priority	priority	NOUN
emaj-101	190	9	of	of	ADP
emaj-101	190	10	service	service	NOUN
emaj-101	190	11	agent	agent	NOUN
emaj-101	190	12	being	be	AUX
emaj-101	190	13	elusive	elusive	ADJ
emaj-101	190	14	with	with	ADP
emaj-101	190	15	pr	pr	NOUN
emaj-101	190	16	=	=	NOUN
emaj-101	190	17	0.0210	0.0210	NUM
emaj-101	190	18	.	.	PUNCT
emaj-101	191	1	the	the	DET
emaj-101	191	2	sum	sum	NOUN
emaj-101	191	3	of	of	ADP
emaj-101	191	4	the	the	DET
emaj-101	191	5	probabilities	probability	NOUN
emaj-101	191	6	of	of	ADP
emaj-101	191	7	the	the	DET
emaj-101	191	8	total	total	ADJ
emaj-101	191	9	weight	weight	NOUN
emaj-101	191	10	equals	equal	VERB
emaj-101	191	11	one	one	NUM
emaj-101	191	12	,	,	PUNCT
emaj-101	191	13	thereby	thereby	ADV
emaj-101	191	14	satisfying	satisfy	VERB
emaj-101	191	15	the	the	DET
emaj-101	191	16	law	law	NOUN
emaj-101	191	17	of	of	ADP
emaj-101	191	18	probability	probability	NOUN
emaj-101	191	19	.	.	PUNCT
emaj-101	192	1	4.1.2	4.1.2	X
emaj-101	192	2	.	.	PUNCT
emaj-101	192	3	computation	computation	NOUN
emaj-101	192	4	of	of	ADP
emaj-101	192	5	total	total	ADJ
emaj-101	192	6	weight	weight	NOUN
emaj-101	192	7	of	of	ADP
emaj-101	192	8	each	each	DET
emaj-101	192	9	alternative	alternative	NOUN
emaj-101	192	10	for	for	ADP
emaj-101	192	11	retention	retention	NOUN
emaj-101	192	12	decision	decision	NOUN
emaj-101	192	13	after	after	SCONJ
emaj-101	192	14	the	the	DET
emaj-101	192	15	weight	weight	NOUN
emaj-101	192	16	of	of	ADP
emaj-101	192	17	elements	element	NOUN
emaj-101	192	18	at	at	ADP
emaj-101	192	19	all	all	DET
emaj-101	192	20	level	level	NOUN
emaj-101	192	21	is	be	AUX
emaj-101	192	22	computed	compute	VERB
emaj-101	192	23	,	,	PUNCT
emaj-101	192	24	the	the	DET
emaj-101	192	25	weight	weight	NOUN
emaj-101	192	26	of	of	ADP
emaj-101	192	27	the	the	DET
emaj-101	192	28	whole	whole	ADJ
emaj-101	192	29	level	level	NOUN
emaj-101	192	30	is	be	AUX
emaj-101	192	31	then	then	ADV
emaj-101	192	32	calculated	calculate	VERB
emaj-101	192	33	.	.	PUNCT
emaj-101	193	1	from	from	ADP
emaj-101	193	2	the	the	DET
emaj-101	193	3	hierarchical	hierarchical	ADJ
emaj-101	193	4	structure	structure	NOUN
emaj-101	193	5	of	of	ADP
emaj-101	193	6	the	the	DET
emaj-101	193	7	ahp	ahp	NOUN
emaj-101	193	8	and	and	CCONJ
emaj-101	193	9	its	its	PRON
emaj-101	193	10	characteristics	characteristic	NOUN
emaj-101	193	11	,	,	PUNCT
emaj-101	193	12	it	it	PRON
emaj-101	193	13	is	be	AUX
emaj-101	193	14	clearly	clearly	ADV
emaj-101	193	15	observed	observe	VERB
emaj-101	193	16	that	that	SCONJ
emaj-101	193	17	each	each	DET
emaj-101	193	18	level	level	NOUN
emaj-101	193	19	in	in	ADP
emaj-101	193	20	the	the	DET
emaj-101	193	21	hierarchy	hierarchy	NOUN
emaj-101	193	22	are	be	AUX
emaj-101	193	23	independent	independent	ADJ
emaj-101	193	24	of	of	ADP
emaj-101	193	25	one	one	NUM
emaj-101	193	26	another	another	DET
emaj-101	193	27	,	,	PUNCT
emaj-101	193	28	which	which	PRON
emaj-101	193	29	implies	imply	VERB
emaj-101	193	30	that	that	SCONJ
emaj-101	193	31	the	the	DET
emaj-101	193	32	probability	probability	NOUN
emaj-101	193	33	multiplicative	multiplicative	ADJ
emaj-101	193	34	law	law	NOUN
emaj-101	193	35	holds	hold	VERB
emaj-101	193	36	.	.	PUNCT
emaj-101	194	1	thus	thus	ADV
emaj-101	194	2	,	,	PUNCT
emaj-101	194	3	where	where	SCONJ
emaj-101	194	4	,	,	PUNCT
emaj-101	194	5	decision	decision	NOUN
emaj-101	194	6	criteria	criterion	NOUN
emaj-101	194	7	and	and	CCONJ
emaj-101	194	8	decision	decision	NOUN
emaj-101	194	9	alternatives	alternative	NOUN
emaj-101	194	10	are	be	AUX
emaj-101	194	11	independent	independent	ADJ
emaj-101	194	12	events	event	NOUN
emaj-101	194	13	to	to	ADP
emaj-101	194	14	one	one	NUM
emaj-101	194	15	another	another	DET
emaj-101	194	16	.	.	PUNCT
emaj-101	195	1	owing	owe	VERB
emaj-101	195	2	to	to	ADP
emaj-101	195	3	independent	independent	ADJ
emaj-101	195	4	relationship	relationship	NOUN
emaj-101	195	5	that	that	PRON
emaj-101	195	6	exists	exist	VERB
emaj-101	195	7	between	between	ADP
emaj-101	195	8	criteria	criterion	NOUN
emaj-101	195	9	and	and	CCONJ
emaj-101	195	10	alternatives	alternative	NOUN
emaj-101	195	11	in	in	ADP
emaj-101	195	12	ahp	ahp	PROPN
emaj-101	195	13	,	,	PUNCT
emaj-101	195	14	the	the	DET
emaj-101	195	15	above	above	ADJ
emaj-101	195	16	formula	formula	NOUN
emaj-101	195	17	holds	hold	VERB
emaj-101	195	18	and	and	CCONJ
emaj-101	195	19	total	total	ADJ
emaj-101	195	20	weight	weight	NOUN
emaj-101	195	21	for	for	ADP
emaj-101	195	22	retention	retention	NOUN
emaj-101	195	23	alternative	alternative	NOUN
emaj-101	195	24	is	be	AUX
emaj-101	195	25	computed	compute	VERB
emaj-101	195	26	and	and	CCONJ
emaj-101	195	27	presented	present	VERB
emaj-101	195	28	in	in	ADP
emaj-101	195	29	table	table	NOUN
emaj-101	195	30	4.2	4.2	NUM
emaj-101	195	31	.	.	PUNCT
emaj-101	195	32	table	table	NOUN
emaj-101	195	33	4	4	NUM
emaj-101	195	34	.	.	NOUN
emaj-101	195	35	2	2	NUM
emaj-101	195	36	:	:	PUNCT
emaj-101	195	37	customer	customer	NOUN
emaj-101	195	38	retention	retention	NOUN
emaj-101	195	39	alternatives	alternative	NOUN
emaj-101	195	40	and	and	CCONJ
emaj-101	195	41	total	total	ADJ
emaj-101	195	42	weight	weight	NOUN
emaj-101	195	43	alternatives	alternative	NOUN
emaj-101	195	44	total	total	ADJ
emaj-101	195	45	weight	weight	NOUN
emaj-101	195	46	call	call	NOUN
emaj-101	195	47	clarity	clarity	NOUN
emaj-101	195	48	0.1919	0.1919	NUM
emaj-101	195	49	sufficient	sufficient	ADJ
emaj-101	195	50	data	datum	NOUN
emaj-101	195	51	with	with	ADP
emaj-101	195	52	low	low	ADJ
emaj-101	195	53	cost	cost	NOUN
emaj-101	195	54	0.1496	0.1496	NUM
emaj-101	195	55	cheapness	cheapness	NOUN
emaj-101	195	56	of	of	ADP
emaj-101	195	57	calls	call	NOUN
emaj-101	195	58	0.1270	0.1270	NUM
emaj-101	195	59	prompt	prompt	ADJ
emaj-101	195	60	response	response	NOUN
emaj-101	195	61	by	by	ADP
emaj-101	195	62	customer	customer	NOUN
emaj-101	195	63	agent	agent	NOUN
emaj-101	195	64	0.0821	0.0821	NUM
emaj-101	195	65	widely	widely	ADV
emaj-101	195	66	spread	spread	VERB
emaj-101	195	67	mobile	mobile	ADJ
emaj-101	195	68	number	number	NOUN
emaj-101	195	69	0.0777	0.0777	NUM
emaj-101	195	70	frequent	frequent	ADJ
emaj-101	195	71	free	free	ADJ
emaj-101	195	72	internet	internet	NOUN
emaj-101	195	73	data	datum	NOUN
emaj-101	195	74	0.0666	0.0666	NUM
emaj-101	195	75	prompt	prompt	ADJ
emaj-101	195	76	delivery	delivery	NOUN
emaj-101	195	77	of	of	ADP
emaj-101	195	78	complete	complete	ADJ
emaj-101	195	79	message	message	NOUN
emaj-101	195	80	0.0663	0.0663	NUM
emaj-101	195	81	long	long	ADV
emaj-101	195	82	in	in	ADP
emaj-101	195	83	use	use	NOUN
emaj-101	195	84	number	number	NOUN
emaj-101	195	85	0.0659	0.0659	NUM
emaj-101	195	86	no	no	DET
emaj-101	195	87	calls	call	NOUN
emaj-101	195	88	drops	drop	VERB
emaj-101	195	89	0.0343	0.0343	NUM
emaj-101	195	90	cheapness	cheapness	NOUN
emaj-101	195	91	of	of	ADP
emaj-101	195	92	data	datum	NOUN
emaj-101	195	93	plan	plan	VERB
emaj-101	195	94	0.0341	0.0341	NUM
emaj-101	195	95	cheapness	cheapness	NOUN
emaj-101	195	96	of	of	ADP
emaj-101	195	97	text	text	NOUN
emaj-101	195	98	message	message	NOUN
emaj-101	195	99	0.0267	0.0267	NUM
emaj-101	196	1	inefficient	inefficient	ADJ
emaj-101	196	2	affordable	affordable	ADJ
emaj-101	196	3	data	datum	NOUN
emaj-101	196	4	plan	plan	NOUN
emaj-101	196	5	0.0220	0.0220	NUM
emaj-101	196	6	late	late	ADJ
emaj-101	196	7	delivery	delivery	NOUN
emaj-101	196	8	compete	compete	NOUN
emaj-101	196	9	message	message	NOUN
emaj-101	196	10	0.0194	0.0194	NUM
emaj-101	196	11	late	late	ADJ
emaj-101	196	12	response	response	NOUN
emaj-101	196	13	but	but	CCONJ
emaj-101	196	14	effective	effective	ADJ
emaj-101	196	15	0.0184	0.0184	NUM
emaj-101	196	16	frequency	frequency	NOUN
emaj-101	196	17	free	free	ADJ
emaj-101	196	18	calls	call	NOUN
emaj-101	196	19	services	service	NOUN
emaj-101	196	20	0.0131	0.0131	NUM
emaj-101	196	21	frequency	frequency	NOUN
emaj-101	196	22	short	short	ADJ
emaj-101	196	23	message	message	NOUN
emaj-101	196	24	services	service	NOUN
emaj-101	196	25	0.0131	0.0131	NUM
emaj-101	196	26	prompt	prompt	ADJ
emaj-101	196	27	delivery	delivery	NOUN
emaj-101	196	28	of	of	ADP
emaj-101	196	29	incomplete	incomplete	ADJ
emaj-101	196	30	message	message	NOUN
emaj-101	196	31	0.0125	0.0125	NUM
emaj-101	196	32	volume	volume	NOUN
emaj-101	196	33	6	6	NUM
emaj-101	196	34	no	no	DET
emaj-101	196	35	2	2	NUM
emaj-101	196	36	(	(	PUNCT
emaj-101	196	37	2016	2016	NUM
emaj-101	196	38	)	)	PUNCT
emaj-101	196	39	|	|	ADV
emaj-101	196	40	issn	issn	VERB
emaj-101	196	41	2158	2158	NUM
emaj-101	196	42	-	-	SYM
emaj-101	196	43	8708	8708	NUM
emaj-101	196	44	(	(	PUNCT
emaj-101	196	45	online	online	NOUN
emaj-101	196	46	)	)	PUNCT
emaj-101	196	47	|	|	ADV
emaj-101	196	48	doi	doi	X
emaj-101	196	49	10.5195	10.5195	NUM
emaj-101	196	50	/	/	SYM
emaj-101	196	51	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	196	52	|	|	ADV
emaj-101	196	53	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	196	54	improved	improve	VERB
emaj-101	196	55	customer	customer	NOUN
emaj-101	196	56	churn	churn	NOUN
emaj-101	196	57	and	and	CCONJ
emaj-101	196	58	retention	retention	NOUN
emaj-101	196	59	decision	decision	NOUN
emaj-101	196	60	management	management	NOUN
emaj-101	196	61	using	use	VERB
emaj-101	196	62	operations	operation	NOUN
emaj-101	196	63	research	research	NOUN
emaj-101	196	64	approach	approach	NOUN
emaj-101	196	65	page	page	NOUN
emaj-101	196	66	|18|	|18|	NOUN
emaj-101	196	67	emerging	emerge	VERB
emaj-101	196	68	markets	market	NOUN
emaj-101	196	69	journal	journal	NOUN
emaj-101	196	70	figure	figure	VERB
emaj-101	196	71	4.2	4.2	NUM
emaj-101	196	72	.	.	PUNCT
emaj-101	197	1	horizontal	horizontal	ADJ
emaj-101	197	2	bar	bar	PROPN
emaj-101	197	3	chart	chart	NOUN
emaj-101	197	4	for	for	ADP
emaj-101	197	5	total	total	ADJ
emaj-101	197	6	weight	weight	NOUN
emaj-101	197	7	of	of	ADP
emaj-101	197	8	customers	customer	NOUN
emaj-101	197	9	`	`	PART
emaj-101	197	10	retention	retention	NOUN
emaj-101	197	11	alternatives	alternative	NOUN
emaj-101	197	12	from	from	ADP
emaj-101	197	13	the	the	DET
emaj-101	197	14	total	total	ADJ
emaj-101	197	15	weight	weight	NOUN
emaj-101	197	16	bar	bar	NOUN
emaj-101	197	17	chart	chart	NOUN
emaj-101	197	18	of	of	ADP
emaj-101	197	19	all	all	DET
emaj-101	197	20	the	the	DET
emaj-101	197	21	retention	retention	NOUN
emaj-101	197	22	alternatives	alternative	NOUN
emaj-101	197	23	(	(	PUNCT
emaj-101	197	24	figure	figure	NOUN
emaj-101	197	25	4.2	4.2	NUM
emaj-101	197	26	)	)	PUNCT
emaj-101	197	27	,	,	PUNCT
emaj-101	197	28	respondents	respondent	NOUN
emaj-101	197	29	preferred	prefer	VERB
emaj-101	197	30	call	call	NOUN
emaj-101	197	31	clarity	clarity	NOUN
emaj-101	197	32	most	most	ADV
emaj-101	197	33	with	with	ADP
emaj-101	197	34	probability	probability	NOUN
emaj-101	197	35	value	value	NOUN
emaj-101	197	36	of	of	ADP
emaj-101	197	37	pr	pr	NOUN
emaj-101	197	38	=	=	NOUN
emaj-101	197	39	0.1919	0.1919	NOUN
emaj-101	197	40	,	,	PUNCT
emaj-101	197	41	out	out	ADP
emaj-101	197	42	of	of	ADP
emaj-101	197	43	the	the	DET
emaj-101	197	44	seventeen	seventeen	NUM
emaj-101	197	45	alternatives	alternative	NOUN
emaj-101	197	46	crucial	crucial	ADJ
emaj-101	197	47	to	to	ADP
emaj-101	197	48	determining	determine	VERB
emaj-101	197	49	customer	customer	NOUN
emaj-101	197	50	retention	retention	NOUN
emaj-101	197	51	of	of	ADP
emaj-101	197	52	network	network	NOUN
emaj-101	197	53	.	.	PUNCT
emaj-101	198	1	it	it	PRON
emaj-101	198	2	is	be	AUX
emaj-101	198	3	followed	follow	VERB
emaj-101	198	4	by	by	ADP
emaj-101	198	5	sufficient	sufficient	ADJ
emaj-101	198	6	data	datum	NOUN
emaj-101	198	7	with	with	ADP
emaj-101	198	8	low	low	ADJ
emaj-101	198	9	cost	cost	NOUN
emaj-101	198	10	(	(	PUNCT
emaj-101	198	11	pr	pr	X
emaj-101	198	12	=	=	PUNCT
emaj-101	198	13	0.1496	0.1496	NUM
emaj-101	198	14	)	)	PUNCT
emaj-101	198	15	,	,	PUNCT
emaj-101	198	16	with	with	ADP
emaj-101	198	17	cheap	cheap	ADJ
emaj-101	198	18	calls	call	NOUN
emaj-101	198	19	(	(	PUNCT
emaj-101	198	20	pr	pr	NOUN
emaj-101	198	21	=	=	NOUN
emaj-101	198	22	0.1270	0.1270	NUM
emaj-101	198	23	)	)	PUNCT
emaj-101	198	24	in	in	ADP
emaj-101	198	25	the	the	DET
emaj-101	198	26	third	third	ADJ
emaj-101	198	27	position	position	NOUN
emaj-101	198	28	of	of	ADP
emaj-101	198	29	alternative	alternative	NOUN
emaj-101	198	30	that	that	PRON
emaj-101	198	31	drive	drive	VERB
emaj-101	198	32	subscribers	subscriber	NOUN
emaj-101	198	33	to	to	PART
emaj-101	198	34	retaining	retain	VERB
emaj-101	198	35	a	a	DET
emaj-101	198	36	network	network	NOUN
emaj-101	198	37	provider	provider	NOUN
emaj-101	198	38	.	.	PUNCT
emaj-101	199	1	other	other	ADJ
emaj-101	199	2	alternatives	alternative	NOUN
emaj-101	199	3	and	and	CCONJ
emaj-101	199	4	their	their	PRON
emaj-101	199	5	respective	respective	ADJ
emaj-101	199	6	probability	probability	NOUN
emaj-101	199	7	of	of	ADP
emaj-101	199	8	preference	preference	NOUN
emaj-101	199	9	are	be	AUX
emaj-101	199	10	:	:	PUNCT
emaj-101	199	11	prompt	prompt	ADJ
emaj-101	199	12	response	response	NOUN
emaj-101	199	13	by	by	ADP
emaj-101	199	14	customer	customer	NOUN
emaj-101	199	15	agent	agent	NOUN
emaj-101	199	16	in	in	ADP
emaj-101	199	17	fourth	fourth	ADJ
emaj-101	199	18	position	position	NOUN
emaj-101	199	19	with	with	ADP
emaj-101	199	20	pr	pr	NOUN
emaj-101	199	21	=	=	NOUN
emaj-101	199	22	0.0821	0.0821	NOUN
emaj-101	199	23	,	,	PUNCT
emaj-101	199	24	widely	widely	ADV
emaj-101	199	25	spread	spread	VERB
emaj-101	199	26	mobile	mobile	ADJ
emaj-101	199	27	number	number	NOUN
emaj-101	199	28	(	(	PUNCT
emaj-101	199	29	pr	pr	NOUN
emaj-101	199	30	=	=	NOUN
emaj-101	199	31	0.0777	0.0777	NUM
emaj-101	199	32	)	)	PUNCT
emaj-101	199	33	,	,	PUNCT
emaj-101	199	34	prompt	prompt	ADJ
emaj-101	199	35	delivery	delivery	NOUN
emaj-101	199	36	of	of	ADP
emaj-101	199	37	complete	complete	ADJ
emaj-101	199	38	message	message	NOUN
emaj-101	199	39	with	with	ADP
emaj-101	199	40	pr	pr	NOUN
emaj-101	199	41	=	=	NOUN
emaj-101	199	42	0.0663	0.0663	NUM
emaj-101	199	43	closely	closely	ADV
emaj-101	199	44	and	and	CCONJ
emaj-101	199	45	long	long	ADV
emaj-101	199	46	in	in	ADP
emaj-101	199	47	use	use	NOUN
emaj-101	199	48	number	number	NOUN
emaj-101	199	49	pr	pr	NOUN
emaj-101	199	50	=	=	NOUN
emaj-101	199	51	0.0659	0.0659	NUM
emaj-101	199	52	.	.	PUNCT
emaj-101	200	1	the	the	DET
emaj-101	200	2	order	order	NOUN
emaj-101	200	3	continues	continue	VERB
emaj-101	200	4	until	until	ADP
emaj-101	200	5	the	the	DET
emaj-101	200	6	least	least	ADJ
emaj-101	200	7	factor	factor	NOUN
emaj-101	200	8	which	which	PRON
emaj-101	200	9	drives	drive	VERB
emaj-101	200	10	customer`s	customer`s	NOUN
emaj-101	200	11	retention	retention	NOUN
emaj-101	200	12	,	,	PUNCT
emaj-101	200	13	which	which	PRON
emaj-101	200	14	is	be	AUX
emaj-101	200	15	prompt	prompt	ADJ
emaj-101	200	16	delivery	delivery	NOUN
emaj-101	200	17	of	of	ADP
emaj-101	200	18	incomplete	incomplete	ADJ
emaj-101	200	19	message	message	NOUN
emaj-101	200	20	(	(	PUNCT
emaj-101	200	21	pr	pr	NOUN
emaj-101	200	22	=	=	NOUN
emaj-101	200	23	0.0125	0.0125	NUM
emaj-101	200	24	)	)	PUNCT
emaj-101	200	25	.	.	PUNCT
emaj-101	201	1	this	this	PRON
emaj-101	201	2	means	mean	VERB
emaj-101	201	3	that	that	SCONJ
emaj-101	201	4	the	the	DET
emaj-101	201	5	practice	practice	NOUN
emaj-101	201	6	by	by	ADP
emaj-101	201	7	which	which	PRON
emaj-101	201	8	network	network	NOUN
emaj-101	201	9	provider	provider	NOUN
emaj-101	201	10	delivers	deliver	VERB
emaj-101	201	11	sms	sms	PROPN
emaj-101	201	12	incomplete	incomplete	ADJ
emaj-101	201	13	is	be	AUX
emaj-101	201	14	the	the	DET
emaj-101	201	15	least	least	ADJ
emaj-101	201	16	that	that	PRON
emaj-101	201	17	will	will	AUX
emaj-101	201	18	make	make	VERB
emaj-101	201	19	customers	customer	NOUN
emaj-101	201	20	to	to	PART
emaj-101	201	21	be	be	AUX
emaj-101	201	22	loyal	loyal	ADJ
emaj-101	201	23	.	.	PUNCT
emaj-101	202	1	the	the	DET
emaj-101	202	2	sum	sum	NOUN
emaj-101	202	3	of	of	ADP
emaj-101	202	4	the	the	DET
emaj-101	202	5	probabilities	probability	NOUN
emaj-101	202	6	of	of	ADP
emaj-101	202	7	the	the	DET
emaj-101	202	8	total	total	ADJ
emaj-101	202	9	weight	weight	NOUN
emaj-101	202	10	equals	equal	VERB
emaj-101	202	11	to	to	ADP
emaj-101	202	12	one	one	NUM
emaj-101	202	13	,	,	PUNCT
emaj-101	202	14	thereby	thereby	ADV
emaj-101	202	15	satisfying	satisfy	VERB
emaj-101	202	16	the	the	DET
emaj-101	202	17	law	law	NOUN
emaj-101	202	18	of	of	ADP
emaj-101	202	19	probability	probability	NOUN
emaj-101	202	20	.	.	PUNCT
emaj-101	203	1	table	table	NOUN
emaj-101	203	2	4.2	4.2	NUM
emaj-101	203	3	presents	present	VERB
emaj-101	203	4	all	all	DET
emaj-101	203	5	the	the	DET
emaj-101	203	6	retention	retention	NOUN
emaj-101	203	7	alternatives	alternative	NOUN
emaj-101	203	8	and	and	CCONJ
emaj-101	203	9	total	total	ADJ
emaj-101	203	10	weight	weight	NOUN
emaj-101	203	11	while	while	SCONJ
emaj-101	203	12	figure	figure	VERB
emaj-101	203	13	4.2	4.2	NUM
emaj-101	203	14	shows	show	VERB
emaj-101	203	15	the	the	DET
emaj-101	203	16	bar	bar	NOUN
emaj-101	203	17	chart	chart	NOUN
emaj-101	203	18	presentation	presentation	NOUN
emaj-101	203	19	.	.	PUNCT
emaj-101	204	1	overall	overall	ADV
emaj-101	204	2	,	,	PUNCT
emaj-101	204	3	the	the	DET
emaj-101	204	4	appropriate	appropriate	ADJ
emaj-101	204	5	retention	retention	NOUN
emaj-101	204	6	strategies	strategy	NOUN
emaj-101	204	7	for	for	ADP
emaj-101	204	8	mobile	mobile	ADJ
emaj-101	204	9	service	service	NOUN
emaj-101	204	10	providers	provider	NOUN
emaj-101	204	11	in	in	ADP
emaj-101	204	12	the	the	DET
emaj-101	204	13	industry	industry	NOUN
emaj-101	204	14	through	through	ADP
emaj-101	204	15	ahp	ahp	NOUN
emaj-101	204	16	analysis	analysis	NOUN
emaj-101	204	17	are	be	AUX
emaj-101	204	18	organizational	organizational	ADJ
emaj-101	204	19	strategies	strategy	NOUN
emaj-101	204	20	(	(	PUNCT
emaj-101	204	21	corporate	corporate	ADJ
emaj-101	204	22	,	,	PUNCT
emaj-101	204	23	business	business	NOUN
emaj-101	204	24	and	and	CCONJ
emaj-101	204	25	functional	functional	ADJ
emaj-101	204	26	)	)	PUNCT
emaj-101	204	27	that	that	PRON
emaj-101	204	28	reverse	reverse	VERB
emaj-101	204	29	the	the	DET
emaj-101	204	30	churn	churn	NOUN
emaj-101	204	31	alternatives	alternative	NOUN
emaj-101	204	32	with	with	ADP
emaj-101	204	33	high	high	ADJ
emaj-101	204	34	priority	priority	NOUN
emaj-101	204	35	and	and	CCONJ
emaj-101	204	36	equally	equally	ADV
emaj-101	204	37	strengthen	strengthen	VERB
emaj-101	204	38	service	service	NOUN
emaj-101	204	39	delivery	delivery	NOUN
emaj-101	204	40	on	on	ADP
emaj-101	204	41	high	high	ADJ
emaj-101	204	42	priority	priority	NOUN
emaj-101	204	43	retention	retention	NOUN
emaj-101	204	44	alternatives	alternative	NOUN
emaj-101	204	45	as	as	SCONJ
emaj-101	204	46	shown	show	VERB
emaj-101	204	47	in	in	ADP
emaj-101	204	48	figure	figure	NOUN
emaj-101	204	49	4.1	4.1	NUM
emaj-101	204	50	and	and	CCONJ
emaj-101	204	51	4.2	4.2	NUM
emaj-101	204	52	2.1	2.1	NUM
emaj-101	204	53	.	.	PUNCT
emaj-101	205	1	the	the	DET
emaj-101	205	2	use	use	NOUN
emaj-101	205	3	of	of	ADP
emaj-101	205	4	markov	markov	NOUN
emaj-101	205	5	chain	chain	NOUN
emaj-101	205	6	analysis	analysis	NOUN
emaj-101	205	7	markov	markov	NOUN
emaj-101	205	8	chain	chain	NOUN
emaj-101	205	9	describes	describe	VERB
emaj-101	205	10	a	a	DET
emaj-101	205	11	system	system	NOUN
emaj-101	205	12	whose	whose	DET
emaj-101	205	13	state	state	NOUN
emaj-101	205	14	changes	change	VERB
emaj-101	205	15	over	over	ADP
emaj-101	205	16	time	time	NOUN
emaj-101	205	17	.	.	PUNCT
emaj-101	206	1	for	for	ADP
emaj-101	206	2	example	example	NOUN
emaj-101	206	3	,	,	PUNCT
emaj-101	206	4	as	as	ADP
emaj-101	206	5	a	a	DET
emaj-101	206	6	system	system	NOUN
emaj-101	206	7	,	,	PUNCT
emaj-101	206	8	mobile	mobile	ADJ
emaj-101	206	9	phone	phone	NOUN
emaj-101	206	10	subscribers	subscriber	NOUN
emaj-101	206	11	switch	switch	VERB
emaj-101	206	12	their	their	PRON
emaj-101	206	13	preferences	preference	NOUN
emaj-101	206	14	among	among	ADP
emaj-101	206	15	the	the	DET
emaj-101	206	16	network	network	NOUN
emaj-101	206	17	operators	operator	NOUN
emaj-101	206	18	over	over	ADP
emaj-101	206	19	time	time	NOUN
emaj-101	206	20	.	.	PUNCT
emaj-101	207	1	the	the	DET
emaj-101	207	2	changes	change	NOUN
emaj-101	207	3	are	be	AUX
emaj-101	207	4	not	not	PART
emaj-101	207	5	completely	completely	ADV
emaj-101	207	6	predictable	predictable	ADJ
emaj-101	207	7	.	.	PUNCT
emaj-101	208	1	it	it	PRON
emaj-101	208	2	is	be	AUX
emaj-101	208	3	not	not	PART
emaj-101	208	4	possible	possible	ADJ
emaj-101	208	5	to	to	PART
emaj-101	208	6	predict	predict	VERB
emaj-101	208	7	accurately	accurately	ADV
emaj-101	208	8	which	which	DET
emaj-101	208	9	network	network	NOUN
emaj-101	208	10	operator	operator	NOUN
emaj-101	208	11	a	a	DET
emaj-101	208	12	particular	particular	ADJ
emaj-101	208	13	subscriber	subscriber	NOUN
emaj-101	208	14	will	will	AUX
emaj-101	208	15	switch	switch	VERB
emaj-101	208	16	to	to	ADP
emaj-101	208	17	in	in	ADP
emaj-101	208	18	the	the	DET
emaj-101	208	19	next	next	ADJ
emaj-101	208	20	period	period	NOUN
emaj-101	208	21	,	,	PUNCT
emaj-101	208	22	but	but	CCONJ
emaj-101	208	23	rather	rather	ADV
emaj-101	208	24	are	be	AUX
emaj-101	208	25	governed	govern	VERB
emaj-101	208	26	by	by	ADP
emaj-101	208	27	certain	certain	ADJ
emaj-101	208	28	probability	probability	NOUN
emaj-101	208	29	distributions	distribution	NOUN
emaj-101	208	30	.	.	PUNCT
emaj-101	209	1	these	these	DET
emaj-101	209	2	probability	probability	NOUN
emaj-101	209	3	distributions	distribution	NOUN
emaj-101	209	4	incorporate	incorporate	VERB
emaj-101	209	5	a	a	DET
emaj-101	209	6	simple	simple	ADJ
emaj-101	209	7	sort	sort	NOUN
emaj-101	209	8	of	of	ADP
emaj-101	209	9	dependence	dependence	NOUN
emaj-101	209	10	structure	structure	NOUN
emaj-101	209	11	,	,	PUNCT
emaj-101	209	12	where	where	SCONJ
emaj-101	209	13	the	the	DET
emaj-101	209	14	conditional	conditional	ADJ
emaj-101	209	15	distribution	distribution	NOUN
emaj-101	209	16	of	of	ADP
emaj-101	209	17	future	future	ADJ
emaj-101	209	18	states	state	NOUN
emaj-101	209	19	of	of	ADP
emaj-101	209	20	the	the	DET
emaj-101	209	21	system	system	NOUN
emaj-101	209	22	,	,	PUNCT
emaj-101	209	23	given	give	VERB
emaj-101	209	24	some	some	DET
emaj-101	209	25	information	information	NOUN
emaj-101	209	26	about	about	ADP
emaj-101	209	27	past	past	ADJ
emaj-101	209	28	states	state	NOUN
emaj-101	209	29	,	,	PUNCT
emaj-101	209	30	depends	depend	VERB
emaj-101	209	31	only	only	ADV
emaj-101	209	32	on	on	ADP
emaj-101	209	33	the	the	DET
emaj-101	209	34	most	most	ADV
emaj-101	209	35	recent	recent	ADJ
emaj-101	209	36	piece	piece	NOUN
emaj-101	209	37	of	of	ADP
emaj-101	209	38	information	information	NOUN
emaj-101	209	39	(	(	PUNCT
emaj-101	209	40	the	the	DET
emaj-101	209	41	decision	decision	NOUN
emaj-101	209	42	to	to	PART
emaj-101	209	43	churn	churn	VERB
emaj-101	209	44	or	or	CCONJ
emaj-101	209	45	retain	retain	VERB
emaj-101	209	46	a	a	DET
emaj-101	209	47	network	network	NOUN
emaj-101	209	48	depends	depend	VERB
emaj-101	209	49	on	on	ADP
emaj-101	209	50	recent	recent	ADJ
emaj-101	209	51	experience	experience	NOUN
emaj-101	209	52	of	of	ADP
emaj-101	209	53	the	the	DET
emaj-101	209	54	services	service	NOUN
emaj-101	209	55	received	receive	VERB
emaj-101	209	56	)	)	PUNCT
emaj-101	209	57	.	.	PUNCT
emaj-101	210	1	that	that	PRON
emaj-101	210	2	is	be	AUX
emaj-101	210	3	,	,	PUNCT
emaj-101	210	4	significant	significant	ADJ
emaj-101	210	5	in	in	ADP
emaj-101	210	6	predicting	predict	VERB
emaj-101	210	7	the	the	DET
emaj-101	210	8	future	future	NOUN
emaj-101	210	9	of	of	ADP
emaj-101	210	10	the	the	DET
emaj-101	210	11	system	system	NOUN
emaj-101	210	12	is	be	AUX
emaj-101	210	13	its	its	PRON
emaj-101	210	14	present	present	ADJ
emaj-101	210	15	state	state	NOUN
emaj-101	210	16	,	,	PUNCT
emaj-101	210	17	and	and	CCONJ
emaj-101	210	18	not	not	PART
emaj-101	210	19	the	the	DET
emaj-101	210	20	path	path	NOUN
emaj-101	210	21	by	by	ADP
emaj-101	210	22	which	which	PRON
emaj-101	210	23	the	the	DET
emaj-101	210	24	system	system	NOUN
emaj-101	210	25	got	get	VERB
emaj-101	210	26	to	to	ADP
emaj-101	210	27	its	its	PRON
emaj-101	210	28	present	present	ADJ
emaj-101	210	29	state	state	NOUN
emaj-101	210	30	.	.	PUNCT
emaj-101	211	1	markov	markov	NOUN
emaj-101	211	2	chains	chain	NOUN
emaj-101	211	3	illustrate	illustrate	VERB
emaj-101	211	4	many	many	ADJ
emaj-101	211	5	of	of	ADP
emaj-101	211	6	the	the	DET
emaj-101	211	7	important	important	ADJ
emaj-101	211	8	ideas	idea	NOUN
emaj-101	211	9	of	of	ADP
emaj-101	211	10	stochastic	stochastic	ADJ
emaj-101	211	11	processes	process	NOUN
emaj-101	211	12	in	in	ADP
emaj-101	211	13	an	an	DET
emaj-101	211	14	elementary	elementary	ADJ
emaj-101	211	15	setting	setting	NOUN
emaj-101	211	16	.	.	PUNCT
emaj-101	212	1	this	this	DET
emaj-101	212	2	classical	classical	ADJ
emaj-101	212	3	subject	subject	NOUN
emaj-101	212	4	is	be	AUX
emaj-101	212	5	still	still	ADV
emaj-101	212	6	very	very	ADV
emaj-101	212	7	much	much	ADV
emaj-101	212	8	alive	alive	ADJ
emaj-101	212	9	,	,	PUNCT
emaj-101	212	10	with	with	ADP
emaj-101	212	11	important	important	ADJ
emaj-101	212	12	developments	development	NOUN
emaj-101	212	13	in	in	ADP
emaj-101	212	14	both	both	DET
emaj-101	212	15	theory	theory	NOUN
emaj-101	212	16	and	and	CCONJ
emaj-101	212	17	applications	application	NOUN
emaj-101	212	18	coming	come	VERB
emaj-101	212	19	at	at	ADP
emaj-101	212	20	an	an	DET
emaj-101	212	21	accelerated	accelerated	ADJ
emaj-101	212	22	pace	pace	NOUN
emaj-101	212	23	in	in	ADP
emaj-101	212	24	recent	recent	ADJ
emaj-101	212	25	decades	decade	NOUN
emaj-101	212	26	.	.	PUNCT
emaj-101	213	1	thus	thus	ADV
emaj-101	213	2	,	,	PUNCT
emaj-101	213	3	there	there	PRON
emaj-101	213	4	is	be	VERB
emaj-101	213	5	need	need	NOUN
emaj-101	213	6	for	for	ADP
emaj-101	213	7	its	its	PRON
emaj-101	213	8	application	application	NOUN
emaj-101	213	9	in	in	ADP
emaj-101	213	10	modeling	modeling	NOUN
emaj-101	213	11	and	and	CCONJ
emaj-101	213	12	predicting	predict	VERB
emaj-101	213	13	subscribers	subscriber	NOUN
emaj-101	213	14	`	`	PART
emaj-101	213	15	churn	churn	NOUN
emaj-101	213	16	and	and	CCONJ
emaj-101	213	17	retention	retention	NOUN
emaj-101	213	18	in	in	ADP
emaj-101	213	19	the	the	DET
emaj-101	213	20	growing	grow	VERB
emaj-101	213	21	nigeria	nigeria	PROPN
emaj-101	213	22	telecommunication	telecommunication	NOUN
emaj-101	213	23	industry	industry	NOUN
emaj-101	213	24	.	.	PUNCT
emaj-101	214	1	markov	markov	PROPN
emaj-101	214	2	chain	chain	NOUN
emaj-101	214	3	analysis	analysis	NOUN
emaj-101	214	4	operates	operate	VERB
emaj-101	214	5	under	under	ADP
emaj-101	214	6	restrictive	restrictive	ADJ
emaj-101	214	7	assumptions	assumption	NOUN
emaj-101	214	8	such	such	ADJ
emaj-101	214	9	as	as	ADP
emaj-101	214	10	independence	independence	NOUN
emaj-101	214	11	and	and	CCONJ
emaj-101	214	12	stationarity	stationarity	NOUN
emaj-101	214	13	.	.	PUNCT
emaj-101	215	1	it	it	PRON
emaj-101	215	2	is	be	AUX
emaj-101	215	3	scientifically	scientifically	ADV
emaj-101	215	4	compact	compact	ADJ
emaj-101	215	5	and	and	CCONJ
emaj-101	215	6	easy	easy	ADJ
emaj-101	215	7	to	to	PART
emaj-101	215	8	execute	execute	VERB
emaj-101	215	9	with	with	ADP
emaj-101	215	10	empirical	empirical	ADJ
emaj-101	215	11	data	datum	NOUN
emaj-101	215	12	such	such	ADJ
emaj-101	215	13	as	as	ADP
emaj-101	215	14	survey	survey	NOUN
emaj-101	215	15	of	of	ADP
emaj-101	215	16	respondents	respondent	NOUN
emaj-101	215	17	/	/	SYM
emaj-101	215	18	subscribers	subscriber	NOUN
emaj-101	215	19	’	'	PUNCT
emaj-101	215	20	that	that	PRON
emaj-101	215	21	are	be	AUX
emaj-101	215	22	currently	currently	ADV
emaj-101	215	23	using	use	VERB
emaj-101	215	24	the	the	DET
emaj-101	215	25	services	service	NOUN
emaj-101	215	26	of	of	ADP
emaj-101	215	27	network	network	NOUN
emaj-101	215	28	providers	provider	NOUN
emaj-101	215	29	(	(	PUNCT
emaj-101	215	30	see	see	VERB
emaj-101	215	31	adebiyi	adebiyi	NOUN
emaj-101	215	32	,	,	PUNCT
emaj-101	215	33	oyatoye	oyatoye	NOUN
emaj-101	215	34	&	&	CCONJ
emaj-101	215	35	mojekwu	mojekwu	PROPN
emaj-101	215	36	,	,	PUNCT
emaj-101	215	37	2015	2015	NUM
emaj-101	215	38	;	;	PUNCT
emaj-101	215	39	oyatoye	oyatoye	NOUN
emaj-101	215	40	,	,	PUNCT
emaj-101	215	41	adebiyi	adebiyi	PROPN
emaj-101	215	42	&	&	CCONJ
emaj-101	215	43	amole	amole	NOUN
emaj-101	215	44	,	,	PUNCT
emaj-101	215	45	2015	2015	NUM
emaj-101	215	46	)	)	PUNCT
emaj-101	215	47	.	.	PUNCT
emaj-101	216	1	in	in	ADP
emaj-101	216	2	addition	addition	NOUN
emaj-101	216	3	,	,	PUNCT
emaj-101	216	4	the	the	DET
emaj-101	216	5	customer	customer	NOUN
emaj-101	216	6	churn	churn	NOUN
emaj-101	216	7	/	/	SYM
emaj-101	216	8	retention	retention	NOUN
emaj-101	216	9	transition	transition	NOUN
emaj-101	216	10	probability	probability	NOUN
emaj-101	216	11	results	result	NOUN
emaj-101	216	12	can	can	AUX
emaj-101	216	13	serve	serve	VERB
emaj-101	216	14	as	as	ADP
emaj-101	216	15	an	an	DET
emaj-101	216	16	indicator	indicator	NOUN
emaj-101	216	17	of	of	ADP
emaj-101	216	18	the	the	DET
emaj-101	216	19	direction	direction	NOUN
emaj-101	216	20	and	and	CCONJ
emaj-101	216	21	magnitude	magnitude	NOUN
emaj-101	216	22	of	of	ADP
emaj-101	216	23	customer	customer	NOUN
emaj-101	216	24	churn	churn	NOUN
emaj-101	216	25	and	and	CCONJ
emaj-101	216	26	retention	retention	NOUN
emaj-101	216	27	process	process	NOUN
emaj-101	216	28	in	in	ADP
emaj-101	216	29	the	the	DET
emaj-101	216	30	nigerian	nigerian	ADJ
emaj-101	216	31	telecommunication	telecommunication	NOUN
emaj-101	216	32	industry	industry	NOUN
emaj-101	216	33	.	.	PUNCT
emaj-101	217	1	markov	markov	NOUN
emaj-101	217	2	model	model	NOUN
emaj-101	217	3	has	have	VERB
emaj-101	217	4	several	several	ADJ
emaj-101	217	5	advantages	advantage	NOUN
emaj-101	217	6	.	.	PUNCT
emaj-101	218	1	firstly	firstly	ADV
emaj-101	218	2	,	,	PUNCT
emaj-101	218	3	it	it	PRON
emaj-101	218	4	is	be	AUX
emaj-101	218	5	relatively	relatively	ADV
emaj-101	218	6	easy	easy	ADJ
emaj-101	218	7	to	to	PART
emaj-101	218	8	derive	derive	VERB
emaj-101	218	9	from	from	ADP
emaj-101	218	10	succession	succession	NOUN
emaj-101	218	11	data	datum	NOUN
emaj-101	218	12	.	.	PUNCT
emaj-101	219	1	secondly	secondly	ADV
emaj-101	219	2	,	,	PUNCT
emaj-101	219	3	the	the	DET
emaj-101	219	4	markov	markov	NOUN
emaj-101	219	5	model	model	NOUN
emaj-101	219	6	does	do	AUX
emaj-101	219	7	not	not	PART
emaj-101	219	8	need	need	VERB
emaj-101	219	9	deep	deep	ADJ
emaj-101	219	10	insight	insight	NOUN
emaj-101	219	11	into	into	ADP
emaj-101	219	12	the	the	DET
emaj-101	219	13	system	system	NOUN
emaj-101	219	14	of	of	ADP
emaj-101	219	15	dynamic	dynamic	ADJ
emaj-101	219	16	change	change	NOUN
emaj-101	219	17	.	.	PUNCT
emaj-101	220	1	it	it	PRON
emaj-101	220	2	however	however	ADV
emaj-101	220	3	,	,	PUNCT
emaj-101	220	4	can	can	AUX
emaj-101	220	5	assist	assist	VERB
emaj-101	220	6	in	in	ADP
emaj-101	220	7	specifying	specify	VERB
emaj-101	220	8	areas	area	NOUN
emaj-101	220	9	where	where	SCONJ
emaj-101	220	10	such	such	ADJ
emaj-101	220	11	insight	insight	NOUN
emaj-101	220	12	would	would	AUX
emaj-101	220	13	be	be	AUX
emaj-101	220	14	important	important	ADJ
emaj-101	220	15	and	and	CCONJ
emaj-101	220	16	therefore	therefore	ADV
emaj-101	220	17	act	act	VERB
emaj-101	220	18	as	as	ADV
emaj-101	220	19	both	both	CCONJ
emaj-101	220	20	a	a	DET
emaj-101	220	21	stimulant	stimulant	NOUN
emaj-101	220	22	and	and	CCONJ
emaj-101	220	23	guide	guide	VERB
emaj-101	220	24	for	for	ADP
emaj-101	220	25	further	further	ADJ
emaj-101	220	26	research	research	NOUN
emaj-101	220	27	.	.	PUNCT
emaj-101	221	1	thirdly	thirdly	ADV
emaj-101	221	2	,	,	PUNCT
emaj-101	221	3	the	the	DET
emaj-101	221	4	basic	basic	ADJ
emaj-101	221	5	transition	transition	NOUN
emaj-101	221	6	matrix	matrix	NOUN
emaj-101	221	7	summarizes	summarize	VERB
emaj-101	221	8	the	the	DET
emaj-101	221	9	fundamental	fundamental	ADJ
emaj-101	221	10	parameter	parameter	NOUN
emaj-101	221	11	of	of	ADP
emaj-101	221	12	vibrant	vibrant	ADJ
emaj-101	221	13	change	change	NOUN
emaj-101	221	14	in	in	ADP
emaj-101	221	15	a	a	DET
emaj-101	221	16	way	way	NOUN
emaj-101	221	17	that	that	PRON
emaj-101	221	18	is	be	AUX
emaj-101	221	19	accomplished	accomplish	VERB
emaj-101	221	20	by	by	ADP
emaj-101	221	21	very	very	ADV
emaj-101	221	22	few	few	ADJ
emaj-101	221	23	other	other	ADJ
emaj-101	221	24	kinds	kind	NOUN
emaj-101	221	25	of	of	ADP
emaj-101	221	26	models	model	NOUN
emaj-101	221	27	.	.	PUNCT
emaj-101	222	1	lastly	lastly	ADV
emaj-101	222	2	,	,	PUNCT
emaj-101	222	3	the	the	DET
emaj-101	222	4	computational	computational	ADJ
emaj-101	222	5	requirements	requirement	NOUN
emaj-101	222	6	of	of	ADP
emaj-101	222	7	markov	markov	NOUN
emaj-101	222	8	models	model	NOUN
emaj-101	222	9	are	be	AUX
emaj-101	222	10	self	self	NOUN
emaj-101	222	11	-	-	PUNCT
emaj-101	222	12	effacing	efface	VERB
emaj-101	222	13	,	,	PUNCT
emaj-101	222	14	and	and	CCONJ
emaj-101	222	15	can	can	AUX
emaj-101	222	16	easily	easily	ADV
emaj-101	222	17	be	be	AUX
emaj-101	222	18	met	meet	VERB
emaj-101	222	19	by	by	ADP
emaj-101	222	20	small	small	ADJ
emaj-101	222	21	computers	computer	NOUN
emaj-101	222	22	package	package	NOUN
emaj-101	222	23	(	(	PUNCT
emaj-101	222	24	mubea	mubea	PROPN
emaj-101	222	25	,	,	PUNCT
emaj-101	222	26	ngigi	ngigi	PROPN
emaj-101	222	27	&	&	CCONJ
emaj-101	222	28	mundia	mundia	PROPN
emaj-101	222	29	.	.	PUNCT
emaj-101	223	1	2010	2010	NUM
emaj-101	223	2	)	)	PUNCT
emaj-101	223	3	.	.	PUNCT
emaj-101	224	1	3	3	X
emaj-101	224	2	.	.	X
emaj-101	224	3	conclusion	conclusion	NOUN
emaj-101	224	4	and	and	CCONJ
emaj-101	224	5	implication	implication	NOUN
emaj-101	224	6	for	for	ADP
emaj-101	224	7	policy	policy	NOUN
emaj-101	224	8	the	the	DET
emaj-101	224	9	application	application	NOUN
emaj-101	224	10	of	of	ADP
emaj-101	224	11	ahp	ahp	PROPN
emaj-101	224	12	to	to	PART
emaj-101	224	13	survey	survey	VERB
emaj-101	224	14	research	research	NOUN
emaj-101	224	15	in	in	ADP
emaj-101	224	16	this	this	DET
emaj-101	224	17	study	study	NOUN
emaj-101	224	18	is	be	AUX
emaj-101	224	19	to	to	PART
emaj-101	224	20	assist	assist	VERB
emaj-101	224	21	in	in	ADP
emaj-101	224	22	overcoming	overcome	VERB
emaj-101	224	23	the	the	DET
emaj-101	224	24	deficiency	deficiency	NOUN
emaj-101	224	25	of	of	ADP
emaj-101	224	26	traditional	traditional	ADJ
emaj-101	224	27	questionnaire	questionnaire	NOUN
emaj-101	224	28	methods	method	NOUN
emaj-101	224	29	.	.	PUNCT
emaj-101	225	1	the	the	DET
emaj-101	225	2	procedure	procedure	NOUN
emaj-101	225	3	of	of	ADP
emaj-101	225	4	the	the	DET
emaj-101	225	5	ahp	ahp	NOUN
emaj-101	225	6	results	result	NOUN
emaj-101	225	7	is	be	AUX
emaj-101	225	8	not	not	PART
emaj-101	225	9	only	only	ADV
emaj-101	225	10	the	the	DET
emaj-101	225	11	identification	identification	NOUN
emaj-101	225	12	of	of	ADP
emaj-101	225	13	the	the	DET
emaj-101	225	14	most	most	ADV
emaj-101	225	15	important	important	ADJ
emaj-101	225	16	alternative	alternative	NOUN
emaj-101	225	17	,	,	PUNCT
emaj-101	225	18	but	but	CCONJ
emaj-101	225	19	also	also	ADV
emaj-101	225	20	the	the	DET
emaj-101	225	21	preference	preference	NOUN
emaj-101	225	22	,	,	PUNCT
emaj-101	225	23	weight	weight	NOUN
emaj-101	225	24	and	and	CCONJ
emaj-101	225	25	priority	priority	NOUN
emaj-101	225	26	of	of	ADP
emaj-101	225	27	all	all	DET
emaj-101	225	28	alternatives	alternative	NOUN
emaj-101	225	29	for	for	ADP
emaj-101	225	30	the	the	DET
emaj-101	225	31	subscribers	subscriber	NOUN
emaj-101	225	32	.	.	PUNCT
emaj-101	226	1	therefore	therefore	ADV
emaj-101	226	2	,	,	PUNCT
emaj-101	226	3	applying	apply	VERB
emaj-101	226	4	ahp	ahp	NOUN
emaj-101	226	5	to	to	PART
emaj-101	226	6	survey	survey	VERB
emaj-101	226	7	questionnaire	questionnaire	NOUN
emaj-101	226	8	,	,	PUNCT
emaj-101	226	9	elicits	elicit	VERB
emaj-101	226	10	respondents	respondent	NOUN
emaj-101	226	11	/	/	SYM
emaj-101	226	12	subscribers	subscriber	NOUN
emaj-101	226	13	`	`	PART
emaj-101	226	14	opinion	opinion	NOUN
emaj-101	226	15	more	more	ADV
emaj-101	226	16	precisely	precisely	ADV
emaj-101	226	17	than	than	ADP
emaj-101	226	18	that	that	PRON
emaj-101	226	19	of	of	ADP
emaj-101	226	20	traditional	traditional	ADJ
emaj-101	226	21	methods	method	NOUN
emaj-101	226	22	.	.	PUNCT
emaj-101	227	1	this	this	PRON
emaj-101	227	2	is	be	AUX
emaj-101	227	3	another	another	DET
emaj-101	227	4	positive	positive	ADJ
emaj-101	227	5	side	side	NOUN
emaj-101	227	6	of	of	ADP
emaj-101	227	7	operations	operation	NOUN
emaj-101	227	8	research	research	NOUN
emaj-101	227	9	as	as	SCONJ
emaj-101	227	10	ahp	ahp	PROPN
emaj-101	227	11	also	also	ADV
emaj-101	227	12	helps	help	VERB
emaj-101	227	13	to	to	PART
emaj-101	227	14	prioritize	prioritize	VERB
emaj-101	227	15	the	the	DET
emaj-101	227	16	churn	churn	NOUN
emaj-101	227	17	and	and	CCONJ
emaj-101	227	18	retention	retention	NOUN
emaj-101	227	19	drivers	driver	NOUN
emaj-101	227	20	/	/	SYM
emaj-101	227	21	factors	factor	NOUN
emaj-101	227	22	(	(	PUNCT
emaj-101	227	23	see	see	VERB
emaj-101	227	24	,	,	PUNCT
emaj-101	227	25	adebiyi	adebiyi	NOUN
emaj-101	227	26	,	,	PUNCT
emaj-101	227	27	oyatoye	oyatoye	NOUN
emaj-101	227	28	&	&	CCONJ
emaj-101	227	29	kuye	kuye	PROPN
emaj-101	227	30	,	,	PUNCT
emaj-101	227	31	2015	2015	NUM
emaj-101	227	32	;	;	PUNCT
emaj-101	227	33	adebiyi	adebiyi	NOUN
emaj-101	227	34	,	,	PUNCT
emaj-101	227	35	oyatoye	oyatoye	NOUN
emaj-101	227	36	&	&	CCONJ
emaj-101	227	37	amole	amole	PROPN
emaj-101	227	38	,	,	PUNCT
emaj-101	227	39	2015	2015	NUM
emaj-101	227	40	)	)	PUNCT
emaj-101	227	41	,	,	PUNCT
emaj-101	227	42	using	use	VERB
emaj-101	227	43	a	a	DET
emaj-101	227	44	content	content	NOUN
emaj-101	227	45	analysis	analysis	NOUN
emaj-101	227	46	of	of	ADP
emaj-101	227	47	literature	literature	NOUN
emaj-101	227	48	,	,	PUNCT
emaj-101	227	49	focus	focus	NOUN
emaj-101	227	50	group	group	NOUN
emaj-101	227	51	discussion	discussion	NOUN
emaj-101	227	52	(	(	PUNCT
emaj-101	227	53	fgd	fgd	PROPN
emaj-101	227	54	)	)	PUNCT
emaj-101	227	55	and	and	CCONJ
emaj-101	227	56	opinions	opinion	NOUN
emaj-101	227	57	of	of	ADP
emaj-101	227	58	expert	expert	NOUN
emaj-101	227	59	(	(	PUNCT
emaj-101	227	60	customers	customer	NOUN
emaj-101	227	61	)	)	PUNCT
emaj-101	227	62	whose	whose	DET
emaj-101	227	63	encounter	encounter	VERB
emaj-101	227	64	the	the	DET
emaj-101	227	65	services	service	NOUN
emaj-101	227	66	on	on	ADP
emaj-101	227	67	a	a	DET
emaj-101	227	68	daily	daily	ADJ
emaj-101	227	69	basis	basis	NOUN
emaj-101	227	70	.	.	PUNCT
emaj-101	228	1	this	this	PRON
emaj-101	228	2	was	be	AUX
emaj-101	228	3	based	base	VERB
emaj-101	228	4	on	on	ADP
emaj-101	228	5	the	the	DET
emaj-101	228	6	idea	idea	NOUN
emaj-101	228	7	that	that	SCONJ
emaj-101	228	8	judging	judge	VERB
emaj-101	228	9	the	the	DET
emaj-101	228	10	relative	relative	ADJ
emaj-101	228	11	importance	importance	NOUN
emaj-101	228	12	of	of	ADP
emaj-101	228	13	churn	churn	NOUN
emaj-101	228	14	and	and	CCONJ
emaj-101	228	15	retention	retention	NOUN
emaj-101	228	16	drivers	driver	NOUN
emaj-101	228	17	(	(	PUNCT
emaj-101	228	18	comparing	compare	VERB
emaj-101	228	19	pairs	pair	NOUN
emaj-101	228	20	of	of	ADP
emaj-101	228	21	them	they	PRON
emaj-101	228	22	in	in	ADP
emaj-101	228	23	a	a	DET
emaj-101	228	24	hierarchical	hierarchical	ADJ
emaj-101	228	25	structure	structure	NOUN
emaj-101	228	26	)	)	PUNCT
emaj-101	228	27	is	be	AUX
emaj-101	228	28	more	more	ADV
emaj-101	228	29	reliable	reliable	ADJ
emaj-101	228	30	than	than	ADP
emaj-101	228	31	judging	judge	VERB
emaj-101	228	32	their	their	PRON
emaj-101	228	33	absolute	absolute	ADJ
emaj-101	228	34	importance	importance	NOUN
emaj-101	228	35	(	(	PUNCT
emaj-101	228	36	like	like	INTJ
emaj-101	228	37	in	in	ADP
emaj-101	228	38	other	other	ADJ
emaj-101	228	39	questionnaire	questionnaire	NOUN
emaj-101	228	40	methods	method	NOUN
emaj-101	228	41	of	of	ADP
emaj-101	228	42	judging	judge	VERB
emaj-101	228	43	items	item	NOUN
emaj-101	228	44	by	by	ADP
emaj-101	228	45	items	item	NOUN
emaj-101	228	46	)	)	PUNCT
emaj-101	228	47	.	.	PUNCT
emaj-101	229	1	the	the	DET
emaj-101	229	2	study	study	NOUN
emaj-101	229	3	provided	provide	VERB
emaj-101	229	4	a	a	DET
emaj-101	229	5	framework	framework	NOUN
emaj-101	229	6	for	for	ADP
emaj-101	229	7	understanding	understand	VERB
emaj-101	229	8	the	the	DET
emaj-101	229	9	application	application	NOUN
emaj-101	229	10	of	of	ADP
emaj-101	229	11	ahp	ahp	PROPN
emaj-101	229	12	and	and	CCONJ
emaj-101	229	13	markov	markov	NOUN
emaj-101	229	14	chain	chain	NOUN
emaj-101	229	15	for	for	ADP
emaj-101	229	16	modeling	modeling	NOUN
emaj-101	229	17	,	,	PUNCT
emaj-101	229	18	analysing	analyse	VERB
emaj-101	229	19	and	and	CCONJ
emaj-101	229	20	proffering	proffer	VERB
emaj-101	229	21	solution	solution	NOUN
emaj-101	229	22	to	to	ADP
emaj-101	229	23	problem	problem	NOUN
emaj-101	229	24	of	of	ADP
emaj-101	229	25	churn	churn	NOUN
emaj-101	229	26	and	and	CCONJ
emaj-101	229	27	retention	retention	NOUN
emaj-101	229	28	.	.	PUNCT
emaj-101	230	1	thus	thus	ADV
emaj-101	230	2	,	,	PUNCT
emaj-101	230	3	managers	manager	NOUN
emaj-101	230	4	can	can	AUX
emaj-101	230	5	establish	establish	VERB
emaj-101	230	6	performance	performance	NOUN
emaj-101	230	7	ranking	rank	VERB
emaj-101	230	8	for	for	ADP
emaj-101	230	9	any	any	DET
emaj-101	230	10	service	service	NOUN
emaj-101	230	11	firm	firm	NOUN
emaj-101	230	12	/	/	SYM
emaj-101	230	13	industry	industry	NOUN
emaj-101	230	14	through	through	ADP
emaj-101	230	15	the	the	DET
emaj-101	230	16	combined	combine	VERB
emaj-101	230	17	operations	operation	NOUN
emaj-101	230	18	research	research	NOUN
emaj-101	230	19	models	model	NOUN
emaj-101	230	20	as	as	ADV
emaj-101	230	21	well	well	ADV
emaj-101	230	22	as	as	ADP
emaj-101	230	23	identifying	identify	VERB
emaj-101	230	24	the	the	DET
emaj-101	230	25	service	service	NOUN
emaj-101	230	26	attributes	attribute	VERB
emaj-101	230	27	that	that	PRON
emaj-101	230	28	most	most	ADV
emaj-101	230	29	require	require	VERB
emaj-101	230	30	improvement	improvement	NOUN
emaj-101	230	31	for	for	ADP
emaj-101	230	32	sustainable	sustainable	ADJ
emaj-101	230	33	development	development	NOUN
emaj-101	230	34	of	of	ADP
emaj-101	230	35	the	the	DET
emaj-101	230	36	industry	industry	NOUN
emaj-101	230	37	.	.	PUNCT
emaj-101	231	1	volume	volume	NOUN
emaj-101	231	2	6	6	NUM
emaj-101	231	3	no	no	DET
emaj-101	231	4	2	2	NUM
emaj-101	231	5	(	(	PUNCT
emaj-101	231	6	2016	2016	NUM
emaj-101	231	7	)	)	PUNCT
emaj-101	231	8	|	|	ADV
emaj-101	231	9	issn	issn	VERB
emaj-101	231	10	2158	2158	NUM
emaj-101	231	11	-	-	SYM
emaj-101	231	12	8708	8708	NUM
emaj-101	231	13	(	(	PUNCT
emaj-101	231	14	online	online	NOUN
emaj-101	231	15	)	)	PUNCT
emaj-101	231	16	|	|	ADV
emaj-101	231	17	doi	doi	X
emaj-101	231	18	10.5195	10.5195	NUM
emaj-101	231	19	/	/	SYM
emaj-101	231	20	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	231	21	|	|	ADV
emaj-101	231	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	231	23	sulaimon	sulaimon	PROPN
emaj-101	231	24	olanrewaju	olanrewaju	ADJ
emaj-101	231	25	adebiyi	adebiyi	PROPN
emaj-101	231	26	,	,	PUNCT
emaj-101	231	27	emmanuel	emmanuel	PROPN
emaj-101	231	28	olateju	olateju	PROPN
emaj-101	231	29	oyatoye	oyatoye	PROPN
emaj-101	231	30	,	,	PUNCT
emaj-101	231	31	bilqis	bilqis	VERB
emaj-101	231	32	bolanle	bolanle	PROPN
emaj-101	231	33	amole	amole	NOUN
emaj-101	231	34	emerging	emerge	VERB
emaj-101	231	35	markets	market	NOUN
emaj-101	231	36	journal	journal	NOUN
emaj-101	232	1	|	|	ADV
emaj-101	232	2	p	p	NOUN
emaj-101	232	3	a	a	DET
emaj-101	232	4	g	g	NOUN
emaj-101	232	5	e	e	NOUN
emaj-101	232	6	|19	|19	VERB
emaj-101	232	7	recommendations	recommendation	NOUN
emaj-101	232	8	for	for	ADP
emaj-101	232	9	future	future	ADJ
emaj-101	232	10	research	research	NOUN
emaj-101	232	11	future	future	ADJ
emaj-101	232	12	research	research	NOUN
emaj-101	232	13	could	could	AUX
emaj-101	232	14	replicate	replicate	VERB
emaj-101	232	15	this	this	DET
emaj-101	232	16	study	study	NOUN
emaj-101	232	17	in	in	ADP
emaj-101	232	18	other	other	ADJ
emaj-101	232	19	service	service	NOUN
emaj-101	232	20	industries	industry	NOUN
emaj-101	232	21	and	and	CCONJ
emaj-101	232	22	different	different	ADJ
emaj-101	232	23	countries	country	NOUN
emaj-101	232	24	since	since	SCONJ
emaj-101	232	25	this	this	DET
emaj-101	232	26	study	study	NOUN
emaj-101	232	27	is	be	AUX
emaj-101	232	28	based	base	VERB
emaj-101	232	29	on	on	ADP
emaj-101	232	30	data	datum	NOUN
emaj-101	232	31	from	from	ADP
emaj-101	232	32	telecommunication	telecommunication	NOUN
emaj-101	232	33	industry	industry	NOUN
emaj-101	232	34	.	.	PUNCT
emaj-101	233	1	there	there	PRON
emaj-101	233	2	is	be	VERB
emaj-101	233	3	need	need	NOUN
emaj-101	233	4	for	for	SCONJ
emaj-101	233	5	other	other	ADJ
emaj-101	233	6	study	study	NOUN
emaj-101	233	7	to	to	PART
emaj-101	233	8	combine	combine	VERB
emaj-101	233	9	the	the	DET
emaj-101	233	10	two	two	NUM
emaj-101	233	11	operations	operation	NOUN
emaj-101	233	12	models	model	NOUN
emaj-101	233	13	in	in	ADP
emaj-101	233	14	modeling	modeling	NOUN
emaj-101	233	15	,	,	PUNCT
emaj-101	233	16	analysing	analyse	VERB
emaj-101	233	17	and	and	CCONJ
emaj-101	233	18	proffering	proffer	VERB
emaj-101	233	19	solution	solution	NOUN
emaj-101	233	20	to	to	ADP
emaj-101	233	21	problem	problem	NOUN
emaj-101	233	22	of	of	ADP
emaj-101	233	23	churn	churn	NOUN
emaj-101	233	24	and	and	CCONJ
emaj-101	233	25	retention	retention	NOUN
emaj-101	233	26	in	in	ADP
emaj-101	233	27	the	the	DET
emaj-101	233	28	same	same	ADJ
emaj-101	233	29	and	and	CCONJ
emaj-101	233	30	other	other	ADJ
emaj-101	233	31	business	business	NOUN
emaj-101	233	32	environment	environment	NOUN
emaj-101	233	33	.	.	PUNCT
emaj-101	234	1	this	this	PRON
emaj-101	234	2	is	be	AUX
emaj-101	234	3	imperative	imperative	ADJ
emaj-101	234	4	in	in	ADP
emaj-101	234	5	order	order	NOUN
emaj-101	234	6	to	to	PART
emaj-101	234	7	offer	offer	VERB
emaj-101	234	8	adequate	adequate	ADJ
emaj-101	234	9	generalization	generalization	NOUN
emaj-101	234	10	to	to	ADP
emaj-101	234	11	the	the	DET
emaj-101	234	12	application	application	NOUN
emaj-101	234	13	of	of	ADP
emaj-101	234	14	operations	operation	NOUN
emaj-101	234	15	research	research	NOUN
emaj-101	234	16	models	model	NOUN
emaj-101	234	17	to	to	ADP
emaj-101	234	18	customer	customer	NOUN
emaj-101	234	19	churn	churn	NOUN
emaj-101	234	20	and	and	CCONJ
emaj-101	234	21	retention	retention	NOUN
emaj-101	234	22	problem	problem	NOUN
emaj-101	234	23	.	.	PUNCT
emaj-101	235	1	future	future	ADJ
emaj-101	235	2	research	research	NOUN
emaj-101	235	3	also	also	ADV
emaj-101	235	4	should	should	AUX
emaj-101	235	5	test	test	VERB
emaj-101	235	6	this	this	DET
emaj-101	235	7	conceptual	conceptual	ADJ
emaj-101	235	8	framework	framework	NOUN
emaj-101	235	9	in	in	ADP
emaj-101	235	10	order	order	NOUN
emaj-101	235	11	to	to	PART
emaj-101	235	12	contribute	contribute	VERB
emaj-101	235	13	to	to	ADP
emaj-101	235	14	new	new	ADJ
emaj-101	235	15	theory	theory	NOUN
emaj-101	235	16	,	,	PUNCT
emaj-101	235	17	whereby	whereby	SCONJ
emaj-101	235	18	it	it	PRON
emaj-101	235	19	can	can	AUX
emaj-101	235	20	be	be	AUX
emaj-101	235	21	referred	refer	VERB
emaj-101	235	22	by	by	ADP
emaj-101	235	23	academics	academic	NOUN
emaj-101	235	24	and	and	CCONJ
emaj-101	235	25	practitioners	practitioner	NOUN
emaj-101	235	26	.	.	PUNCT
emaj-101	236	1	references	reference	NOUN
emaj-101	236	2	adebiyi	adebiyi	PROPN
emaj-101	236	3	s.	s.	PROPN
emaj-101	236	4	o.	o.	PROPN
emaj-101	236	5	,	,	PUNCT
emaj-101	236	6	oyatoye	oyatoye	PROPN
emaj-101	236	7	,	,	PUNCT
emaj-101	236	8	e.	e.	PROPN
emaj-101	236	9	o	o	PROPN
emaj-101	236	10	&	&	CCONJ
emaj-101	236	11	kuye	kuye	PROPN
emaj-101	236	12	,	,	PUNCT
emaj-101	236	13	o.	o.	NOUN
emaj-101	236	14	l	l	PROPN
emaj-101	236	15	(	(	PUNCT
emaj-101	236	16	2015	2015	NUM
emaj-101	236	17	)	)	PUNCT
emaj-101	236	18	.	.	PUNCT
emaj-101	237	1	an	an	DET
emaj-101	237	2	analytic	analytic	ADJ
emaj-101	237	3	hierarchy	hierarchy	NOUN
emaj-101	237	4	process	process	NOUN
emaj-101	237	5	analysis	analysis	NOUN
emaj-101	237	6	:	:	PUNCT
emaj-101	237	7	application	application	NOUN
emaj-101	237	8	to	to	PART
emaj-101	237	9	subscriber	subscriber	NOUN
emaj-101	237	10	retention	retention	NOUN
emaj-101	237	11	decisions	decision	NOUN
emaj-101	237	12	in	in	ADP
emaj-101	237	13	the	the	DET
emaj-101	237	14	nigerian	nigerian	ADJ
emaj-101	237	15	mobile	mobile	PROPN
emaj-101	237	16	telecommunications	telecommunication	NOUN
emaj-101	237	17	industry	industry	NOUN
emaj-101	237	18	,	,	PUNCT
emaj-101	237	19	international	international	ADJ
emaj-101	237	20	journal	journal	NOUN
emaj-101	237	21	of	of	ADP
emaj-101	237	22	management	management	NOUN
emaj-101	237	23	and	and	CCONJ
emaj-101	237	24	economics	economic	NOUN
emaj-101	237	25	,	,	PUNCT
emaj-101	237	26	48	48	NUM
emaj-101	237	27	,	,	PUNCT
emaj-101	237	28	63	63	NUM
emaj-101	237	29	–	–	SYM
emaj-101	237	30	83	83	NUM
emaj-101	237	31	.	.	PUNCT
emaj-101	238	1	adebiyi	adebiyi	PROPN
emaj-101	238	2	s.	s.	PROPN
emaj-101	238	3	o.	o.	PROPN
emaj-101	238	4	,	,	PUNCT
emaj-101	238	5	oyatoye	oyatoye	VERB
emaj-101	238	6	e.	e.	PROPN
emaj-101	238	7	o	o	PROPN
emaj-101	238	8	&	&	CCONJ
emaj-101	238	9	mojekwu	mojekwu	PROPN
emaj-101	238	10	,	,	PUNCT
emaj-101	238	11	j.	j.	PROPN
emaj-101	238	12	n.	n.	PROPN
emaj-101	238	13	(	(	PUNCT
emaj-101	238	14	2015	2015	NUM
emaj-101	238	15	)	)	PUNCT
emaj-101	238	16	.	.	PUNCT
emaj-101	239	1	predicting	predict	VERB
emaj-101	239	2	customer	customer	NOUN
emaj-101	239	3	churn	churn	NOUN
emaj-101	239	4	and	and	CCONJ
emaj-101	239	5	retention	retention	NOUN
emaj-101	239	6	rates	rate	NOUN
emaj-101	239	7	in	in	ADP
emaj-101	239	8	nigeria	nigeria	PROPN
emaj-101	239	9	's	's	PART
emaj-101	239	10	mobile	mobile	ADJ
emaj-101	239	11	telecommunication	telecommunication	NOUN
emaj-101	239	12	industry	industry	NOUN
emaj-101	239	13	using	use	VERB
emaj-101	239	14	markov	markov	NOUN
emaj-101	239	15	chain	chain	NOUN
emaj-101	239	16	modeling	modeling	NOUN
emaj-101	239	17	,	,	PUNCT
emaj-101	239	18	acta	acta	PROPN
emaj-101	239	19	universities	university	NOUN
emaj-101	239	20	sapientia	sapientia	VERB
emaj-101	239	21	economics	economic	NOUN
emaj-101	239	22	and	and	CCONJ
emaj-101	239	23	business	business	NOUN
emaj-101	239	24	,	,	PUNCT
emaj-101	239	25	3,74	3,74	ADV
emaj-101	239	26	80	80	NUM
emaj-101	239	27	.	.	PUNCT
emaj-101	240	1	adebiyi	adebiyi	PROPN
emaj-101	240	2	s.	s.	PROPN
emaj-101	240	3	o.	o.	PROPN
emaj-101	240	4	,	,	PUNCT
emaj-101	240	5	oyatoye	oyatoye	VERB
emaj-101	240	6	e.	e.	PROPN
emaj-101	240	7	o	o	PROPN
emaj-101	240	8	&	&	CCONJ
emaj-101	240	9	amole	amole	PROPN
emaj-101	240	10	,	,	PUNCT
emaj-101	240	11	b.	b.	PROPN
emaj-101	240	12	b.	b.	PROPN
emaj-101	240	13	(	(	PUNCT
emaj-101	240	14	2015	2015	NUM
emaj-101	240	15	)	)	PUNCT
emaj-101	240	16	.	.	PUNCT
emaj-101	241	1	determinants	determinant	NOUN
emaj-101	241	2	of	of	ADP
emaj-101	241	3	customers	customer	NOUN
emaj-101	241	4	`	`	PUNCT
emaj-101	241	5	churn	churn	NOUN
emaj-101	241	6	decision	decision	NOUN
emaj-101	241	7	in	in	ADP
emaj-101	241	8	the	the	DET
emaj-101	241	9	nigeria	nigeria	PROPN
emaj-101	241	10	telecommunication	telecommunication	NOUN
emaj-101	241	11	industry	industry	NOUN
emaj-101	241	12	:	:	PUNCT
emaj-101	241	13	an	an	DET
emaj-101	241	14	analytic	analytic	ADJ
emaj-101	241	15	hierarchy	hierarchy	NOUN
emaj-101	241	16	process	process	NOUN
emaj-101	241	17	approach	approach	NOUN
emaj-101	241	18	,	,	PUNCT
emaj-101	241	19	international	international	ADJ
emaj-101	241	20	journal	journal	NOUN
emaj-101	241	21	of	of	ADP
emaj-101	241	22	economic	economic	ADJ
emaj-101	241	23	behaviour	behaviour	NOUN
emaj-101	241	24	,	,	PUNCT
emaj-101	241	25	5	5	NUM
emaj-101	241	26	,	,	PUNCT
emaj-101	241	27	81	81	NUM
emaj-101	241	28	-	-	SYM
emaj-101	241	29	104	104	NUM
emaj-101	241	30	.	.	PUNCT
emaj-101	242	1	adeleke	adeleke	PROPN
emaj-101	242	2	,	,	PUNCT
emaj-101	242	3	a	a	PRON
emaj-101	242	4	&	&	CCONJ
emaj-101	242	5	aminu	aminu	PROPN
emaj-101	242	6	s.	s.	PROPN
emaj-101	242	7	a	a	PROPN
emaj-101	242	8	,	,	PUNCT
emaj-101	242	9	(	(	PUNCT
emaj-101	242	10	2012	2012	NUM
emaj-101	242	11	)	)	PUNCT
emaj-101	242	12	.	.	PUNCT
emaj-101	243	1	the	the	DET
emaj-101	243	2	determinants	determinant	NOUN
emaj-101	243	3	of	of	ADP
emaj-101	243	4	customer	customer	NOUN
emaj-101	243	5	loyalty	loyalty	NOUN
emaj-101	243	6	in	in	ADP
emaj-101	243	7	nigeria	nigeria	PROPN
emaj-101	243	8	’s	’s	PART
emaj-101	243	9	gsm	gsm	NOUN
emaj-101	243	10	market	market	NOUN
emaj-101	243	11	,	,	PUNCT
emaj-101	243	12	international	international	ADJ
emaj-101	243	13	journal	journal	NOUN
emaj-101	243	14	of	of	ADP
emaj-101	243	15	business	business	NOUN
emaj-101	243	16	and	and	CCONJ
emaj-101	243	17	social	social	ADJ
emaj-101	243	18	science	science	NOUN
emaj-101	243	19	,	,	PUNCT
emaj-101	243	20	3(14	3(14	NUM
emaj-101	243	21	)	)	PUNCT
emaj-101	243	22	,	,	PUNCT
emaj-101	243	23	209	209	NUM
emaj-101	243	24	-	-	SYM
emaj-101	243	25	222	222	NUM
emaj-101	243	26	.	.	PUNCT
emaj-101	244	1	adeleke	adeleke	VERB
emaj-101	244	2	,	,	PUNCT
emaj-101	244	3	a	a	PRON
emaj-101	244	4	&	&	CCONJ
emaj-101	244	5	aminu	aminu	PROPN
emaj-101	244	6	s.	s.	PROPN
emaj-101	244	7	a	a	PROPN
emaj-101	244	8	,	,	PUNCT
emaj-101	244	9	(	(	PUNCT
emaj-101	244	10	2012	2012	NUM
emaj-101	244	11	)	)	PUNCT
emaj-101	244	12	.	.	PUNCT
emaj-101	245	1	the	the	DET
emaj-101	245	2	determinants	determinant	NOUN
emaj-101	245	3	of	of	ADP
emaj-101	245	4	customer	customer	NOUN
emaj-101	245	5	loyalty	loyalty	NOUN
emaj-101	245	6	in	in	ADP
emaj-101	245	7	nigeria	nigeria	PROPN
emaj-101	245	8	’s	’s	PART
emaj-101	245	9	gsm	gsm	NOUN
emaj-101	245	10	market	market	NOUN
emaj-101	245	11	,	,	PUNCT
emaj-101	245	12	international	international	ADJ
emaj-101	245	13	journal	journal	NOUN
emaj-101	245	14	of	of	ADP
emaj-101	245	15	business	business	NOUN
emaj-101	245	16	and	and	CCONJ
emaj-101	245	17	social	social	ADJ
emaj-101	245	18	science	science	NOUN
emaj-101	245	19	,	,	PUNCT
emaj-101	245	20	3(14	3(14	NUM
emaj-101	245	21	)	)	PUNCT
emaj-101	245	22	,	,	PUNCT
emaj-101	245	23	209	209	NUM
emaj-101	245	24	-	-	SYM
emaj-101	245	25	222	222	NUM
emaj-101	245	26	.	.	PUNCT
emaj-101	246	1	au	au	PROPN
emaj-101	246	2	,	,	PUNCT
emaj-101	246	3	w.	w.	PROPN
emaj-101	246	4	,	,	PUNCT
emaj-101	246	5	chan	chan	PROPN
emaj-101	246	6	,	,	PUNCT
emaj-101	246	7	c.	c.	PROPN
emaj-101	246	8	c.	c.	PROPN
emaj-101	246	9	&	&	CCONJ
emaj-101	246	10	yao	yao	PROPN
emaj-101	246	11	,	,	PUNCT
emaj-101	246	12	x.	x.	NOUN
emaj-101	246	13	(	(	PUNCT
emaj-101	246	14	2003	2003	NUM
emaj-101	246	15	)	)	PUNCT
emaj-101	246	16	.	.	PUNCT
emaj-101	247	1	a	a	DET
emaj-101	247	2	novel	novel	ADJ
emaj-101	247	3	evolutionary	evolutionary	ADJ
emaj-101	247	4	data	datum	NOUN
emaj-101	247	5	mining	mining	NOUN
emaj-101	247	6	algorithm	algorithm	NOUN
emaj-101	247	7	with	with	ADP
emaj-101	247	8	applications	application	NOUN
emaj-101	247	9	to	to	PART
emaj-101	247	10	churn	churn	VERB
emaj-101	247	11	prediction	prediction	NOUN
emaj-101	247	12	.	.	PUNCT
emaj-101	248	1	ieee	ieee	NOUN
emaj-101	248	2	transactions	transaction	NOUN
emaj-101	248	3	on	on	ADP
emaj-101	248	4	evolutionary	evolutionary	ADJ
emaj-101	248	5	computation	computation	NOUN
emaj-101	248	6	,	,	PUNCT
emaj-101	248	7	7(6	7(6	NUM
emaj-101	248	8	)	)	PUNCT
emaj-101	248	9	,	,	PUNCT
emaj-101	248	10	532	532	NUM
emaj-101	248	11	545	545	NUM
emaj-101	248	12	.	.	PUNCT
emaj-101	249	1	berson	berson	PROPN
emaj-101	249	2	,	,	PUNCT
emaj-101	249	3	a.	a.	PROPN
emaj-101	249	4	,	,	PUNCT
emaj-101	249	5	simith	simith	VERB
emaj-101	249	6	s	s	PROPN
emaj-101	249	7	,	,	PUNCT
emaj-101	249	8	&	&	CCONJ
emaj-101	249	9	thearling	thearle	VERB
emaj-101	249	10	,	,	PUNCT
emaj-101	249	11	k.	k.	PROPN
emaj-101	249	12	,	,	PUNCT
emaj-101	249	13	(	(	PUNCT
emaj-101	249	14	2000	2000	NUM
emaj-101	249	15	)	)	PUNCT
emaj-101	249	16	.	.	PUNCT
emaj-101	250	1	building	build	VERB
emaj-101	250	2	data	datum	NOUN
emaj-101	250	3	mining	mining	NOUN
emaj-101	250	4	applications	application	NOUN
emaj-101	250	5	for	for	ADP
emaj-101	250	6	crm	crm	PROPN
emaj-101	250	7	,	,	PUNCT
emaj-101	250	8	new	new	PROPN
emaj-101	250	9	york	york	PROPN
emaj-101	250	10	:	:	PUNCT
emaj-101	250	11	mcgraw	mcgraw	PROPN
emaj-101	250	12	-	-	PUNCT
emaj-101	250	13	hill	hill	NOUN
emaj-101	250	14	.	.	PUNCT
emaj-101	251	1	blau	blau	PROPN
emaj-101	251	2	,	,	PUNCT
emaj-101	251	3	p.	p.	NOUN
emaj-101	251	4	(	(	PUNCT
emaj-101	251	5	1994	1994	NUM
emaj-101	251	6	)	)	PUNCT
emaj-101	251	7	.	.	PUNCT
emaj-101	252	1	structural	structural	ADJ
emaj-101	252	2	contexts	context	NOUN
emaj-101	252	3	of	of	ADP
emaj-101	252	4	opportunities	opportunity	NOUN
emaj-101	252	5	.	.	PUNCT
emaj-101	253	1	chicago	chicago	PROPN
emaj-101	253	2	:	:	PUNCT
emaj-101	253	3	university	university	NOUN
emaj-101	253	4	of	of	ADP
emaj-101	253	5	chicago	chicago	PROPN
emaj-101	253	6	press	press	NOUN
emaj-101	253	7	.	.	PUNCT
emaj-101	254	1	blau	blau	PROPN
emaj-101	254	2	,	,	PUNCT
emaj-101	254	3	p.	p.	NOUN
emaj-101	254	4	(	(	PUNCT
emaj-101	254	5	1964	1964	NUM
emaj-101	254	6	)	)	PUNCT
emaj-101	254	7	.	.	PUNCT
emaj-101	255	1	exchange	exchange	NOUN
emaj-101	255	2	and	and	CCONJ
emaj-101	255	3	power	power	NOUN
emaj-101	255	4	in	in	ADP
emaj-101	255	5	social	social	ADJ
emaj-101	255	6	life	life	NOUN
emaj-101	255	7	.	.	PUNCT
emaj-101	256	1	new	new	PROPN
emaj-101	256	2	york	york	PROPN
emaj-101	256	3	:	:	PUNCT
emaj-101	256	4	john	john	PROPN
emaj-101	256	5	wiley	wiley	PROPN
emaj-101	256	6	&	&	CCONJ
emaj-101	256	7	sons	son	NOUN
emaj-101	256	8	.	.	PUNCT
emaj-101	257	1	burez	burez	PROPN
emaj-101	257	2	,	,	PUNCT
emaj-101	257	3	j.	j.	PROPN
emaj-101	257	4	,	,	PUNCT
emaj-101	257	5	&	&	CCONJ
emaj-101	257	6	van	van	PROPN
emaj-101	257	7	den	den	PROPN
emaj-101	257	8	poel	poel	NOUN
emaj-101	257	9	,	,	PUNCT
emaj-101	257	10	d.	d.	PROPN
emaj-101	257	11	(	(	PUNCT
emaj-101	257	12	2007	2007	NUM
emaj-101	257	13	)	)	PUNCT
emaj-101	257	14	.	.	PUNCT
emaj-101	258	1	crm	crm	PROPN
emaj-101	258	2	at	at	ADP
emaj-101	258	3	a	a	DET
emaj-101	258	4	pay	pay	NOUN
emaj-101	258	5	-	-	PUNCT
emaj-101	258	6	tv	tv	NOUN
emaj-101	258	7	company	company	NOUN
emaj-101	258	8	:	:	PUNCT
emaj-101	258	9	using	use	VERB
emaj-101	258	10	analytical	analytical	ADJ
emaj-101	258	11	models	model	NOUN
emaj-101	258	12	to	to	PART
emaj-101	258	13	reduce	reduce	VERB
emaj-101	258	14	customer	customer	NOUN
emaj-101	258	15	attrition	attrition	NOUN
emaj-101	258	16	by	by	ADP
emaj-101	258	17	targeted	target	VERB
emaj-101	258	18	marketing	marketing	NOUN
emaj-101	258	19	for	for	ADP
emaj-101	258	20	subscription	subscription	NOUN
emaj-101	258	21	services	service	NOUN
emaj-101	258	22	.	.	PUNCT
emaj-101	259	1	expert	expert	NOUN
emaj-101	259	2	systems	system	NOUN
emaj-101	259	3	with	with	ADP
emaj-101	259	4	applications	application	NOUN
emaj-101	259	5	,	,	PUNCT
emaj-101	259	6	32(2	32(2	NUM
emaj-101	259	7	)	)	PUNCT
emaj-101	259	8	,	,	PUNCT
emaj-101	259	9	277	277	NUM
emaj-101	259	10	–	–	PUNCT
emaj-101	259	11	288	288	NUM
emaj-101	259	12	.	.	PUNCT
emaj-101	260	1	buckinx	buckinx	PROPN
emaj-101	260	2	,	,	PUNCT
emaj-101	260	3	w.	w.	PROPN
emaj-101	260	4	,	,	PUNCT
emaj-101	260	5	&	&	CCONJ
emaj-101	260	6	van	van	PROPN
emaj-101	260	7	den	den	PROPN
emaj-101	260	8	poel	poel	NOUN
emaj-101	260	9	,	,	PUNCT
emaj-101	260	10	d.	d.	PROPN
emaj-101	260	11	(	(	PUNCT
emaj-101	260	12	2005	2005	NUM
emaj-101	260	13	)	)	PUNCT
emaj-101	260	14	.	.	PUNCT
emaj-101	261	1	customer	customer	NOUN
emaj-101	261	2	base	base	NOUN
emaj-101	261	3	analysis	analysis	NOUN
emaj-101	261	4	:	:	PUNCT
emaj-101	261	5	partial	partial	ADJ
emaj-101	261	6	defection	defection	NOUN
emaj-101	261	7	of	of	ADP
emaj-101	261	8	behaviourally	behaviourally	ADV
emaj-101	261	9	loyal	loyal	ADJ
emaj-101	261	10	clients	client	NOUN
emaj-101	261	11	in	in	ADP
emaj-101	261	12	a	a	DET
emaj-101	261	13	non	non	ADJ
emaj-101	261	14	-	-	ADJ
emaj-101	261	15	contractual	contractual	ADJ
emaj-101	261	16	fmcg	fmcg	NOUN
emaj-101	261	17	retail	retail	ADJ
emaj-101	261	18	setting	setting	NOUN
emaj-101	261	19	.	.	PUNCT
emaj-101	262	1	european	european	ADJ
emaj-101	262	2	journal	journal	PROPN
emaj-101	262	3	of	of	ADP
emaj-101	262	4	operational	operational	ADJ
emaj-101	262	5	research	research	NOUN
emaj-101	262	6	,	,	PUNCT
emaj-101	262	7	164(1	164(1	NUM
emaj-101	262	8	)	)	PUNCT
emaj-101	262	9	,	,	PUNCT
emaj-101	262	10	252	252	NUM
emaj-101	262	11	–	–	PUNCT
emaj-101	262	12	268	268	NUM
emaj-101	262	13	.	.	PUNCT
emaj-101	263	1	chiang	chiang	PROPN
emaj-101	263	2	,	,	PUNCT
emaj-101	263	3	d.	d.	PROPN
emaj-101	263	4	a.	a.	PROPN
emaj-101	263	5	,	,	PUNCT
emaj-101	263	6	wang	wang	PROPN
emaj-101	263	7	,	,	PUNCT
emaj-101	263	8	y.	y.	PROPN
emaj-101	263	9	f.	f.	PROPN
emaj-101	263	10	,	,	PUNCT
emaj-101	263	11	lee	lee	PROPN
emaj-101	263	12	,	,	PUNCT
emaj-101	263	13	s.	s.	PROPN
emaj-101	263	14	l.	l.	PROPN
emaj-101	263	15	,	,	PUNCT
emaj-101	263	16	&	&	CCONJ
emaj-101	263	17	lin	lin	PROPN
emaj-101	263	18	,	,	PUNCT
emaj-101	263	19	c.	c.	PROPN
emaj-101	263	20	j.	j.	PROPN
emaj-101	263	21	(	(	PUNCT
emaj-101	263	22	2003	2003	NUM
emaj-101	263	23	)	)	PUNCT
emaj-101	263	24	.	.	PUNCT
emaj-101	264	1	goal	goal	NOUN
emaj-101	264	2	-	-	PUNCT
emaj-101	264	3	oriented	orient	VERB
emaj-101	264	4	sequential	sequential	ADJ
emaj-101	264	5	pattern	pattern	NOUN
emaj-101	264	6	for	for	ADP
emaj-101	264	7	network	network	NOUN
emaj-101	264	8	banking	banking	NOUN
emaj-101	264	9	churn	churn	NOUN
emaj-101	264	10	analysis	analysis	NOUN
emaj-101	264	11	.	.	PUNCT
emaj-101	265	1	expert	expert	NOUN
emaj-101	265	2	systems	system	NOUN
emaj-101	265	3	with	with	ADP
emaj-101	265	4	applications	application	NOUN
emaj-101	265	5	,	,	PUNCT
emaj-101	265	6	25	25	NUM
emaj-101	265	7	,	,	PUNCT
emaj-101	265	8	293	293	NUM
emaj-101	265	9	–	–	SYM
emaj-101	265	10	302	302	NUM
emaj-101	265	11	.	.	PUNCT
emaj-101	265	12	chu	chu	PROPN
emaj-101	265	13	,	,	PUNCT
emaj-101	265	14	b.	b.	PROPN
emaj-101	265	15	h	h	PROPN
emaj-101	265	16	,	,	PUNCT
emaj-101	265	17	tsai	tsai	PROPN
emaj-101	265	18	,	,	PUNCT
emaj-101	265	19	m.	m.	NOUN
emaj-101	265	20	s	s	PROPN
emaj-101	265	21	,	,	PUNCT
emaj-101	265	22	&	&	CCONJ
emaj-101	265	23	ho	ho	PROPN
emaj-101	265	24	,	,	PUNCT
emaj-101	265	25	c.	c.	PROPN
emaj-101	265	26	s.	s.	PROPN
emaj-101	265	27	,	,	PUNCT
emaj-101	265	28	(	(	PUNCT
emaj-101	265	29	2007	2007	NUM
emaj-101	265	30	)	)	PUNCT
emaj-101	265	31	.	.	PUNCT
emaj-101	266	1	toward	toward	ADP
emaj-101	266	2	a	a	DET
emaj-101	266	3	hybrid	hybrid	ADJ
emaj-101	266	4	data	data	NOUN
emaj-101	266	5	mining	mining	NOUN
emaj-101	266	6	model	model	NOUN
emaj-101	266	7	for	for	ADP
emaj-101	266	8	customer	customer	NOUN
emaj-101	266	9	retention	retention	NOUN
emaj-101	266	10	,	,	PUNCT
emaj-101	266	11	knowledge	knowledge	NOUN
emaj-101	266	12	based	base	VERB
emaj-101	266	13	system	system	NOUN
emaj-101	266	14	,	,	PUNCT
emaj-101	266	15	20,703	20,703	NUM
emaj-101	266	16	-	-	SYM
emaj-101	266	17	718	718	NUM
emaj-101	266	18	.	.	PUNCT
emaj-101	267	1	coleman	coleman	PROPN
emaj-101	267	2	,	,	PUNCT
emaj-101	267	3	j.	j.	PROPN
emaj-101	267	4	s.	s.	PROPN
emaj-101	267	5	(	(	PUNCT
emaj-101	267	6	1990	1990	NUM
emaj-101	267	7	)	)	PUNCT
emaj-101	267	8	.	.	PUNCT
emaj-101	268	1	foundations	foundation	NOUN
emaj-101	268	2	of	of	ADP
emaj-101	268	3	social	social	ADJ
emaj-101	268	4	theory	theory	NOUN
emaj-101	268	5	.	.	PUNCT
emaj-101	269	1	cambridge	cambridge	PROPN
emaj-101	269	2	,	,	PUNCT
emaj-101	269	3	mass	mass	PROPN
emaj-101	269	4	,	,	PUNCT
emaj-101	269	5	harvard	harvard	PROPN
emaj-101	269	6	university	university	PROPN
emaj-101	269	7	press	press	NOUN
emaj-101	269	8	.	.	PUNCT
emaj-101	270	1	coussement	coussement	PROPN
emaj-101	270	2	,	,	PUNCT
emaj-101	270	3	k.	k.	PROPN
emaj-101	270	4	,	,	PUNCT
emaj-101	270	5	&	&	CCONJ
emaj-101	270	6	van	van	PROPN
emaj-101	270	7	den	den	PROPN
emaj-101	270	8	poel	poel	NOUN
emaj-101	270	9	,	,	PUNCT
emaj-101	270	10	d.	d.	PROPN
emaj-101	270	11	(	(	PUNCT
emaj-101	270	12	2008	2008	NUM
emaj-101	270	13	)	)	PUNCT
emaj-101	270	14	.	.	PUNCT
emaj-101	271	1	churn	churn	NOUN
emaj-101	271	2	prediction	prediction	NOUN
emaj-101	271	3	in	in	ADP
emaj-101	271	4	subscription	subscription	NOUN
emaj-101	271	5	services	service	NOUN
emaj-101	271	6	:	:	PUNCT
emaj-101	271	7	an	an	DET
emaj-101	271	8	application	application	NOUN
emaj-101	271	9	of	of	ADP
emaj-101	271	10	support	support	NOUN
emaj-101	271	11	vector	vector	NOUN
emaj-101	271	12	machines	machine	NOUN
emaj-101	271	13	while	while	SCONJ
emaj-101	271	14	comparing	compare	VERB
emaj-101	271	15	two	two	NUM
emaj-101	271	16	parameter	parameter	NOUN
emaj-101	271	17	selection	selection	NOUN
emaj-101	271	18	techniques	technique	NOUN
emaj-101	271	19	.	.	PUNCT
emaj-101	272	1	expert	expert	NOUN
emaj-101	272	2	systems	system	NOUN
emaj-101	272	3	with	with	ADP
emaj-101	272	4	applications	application	NOUN
emaj-101	272	5	,	,	PUNCT
emaj-101	272	6	34	34	NUM
emaj-101	272	7	,	,	PUNCT
emaj-101	272	8	313	313	NUM
emaj-101	272	9	–	–	SYM
emaj-101	272	10	327	327	NUM
emaj-101	272	11	.	.	PUNCT
emaj-101	273	1	coussement	coussement	ADJ
emaj-101	273	2	,	,	PUNCT
emaj-101	273	3	k.	k.	PROPN
emaj-101	273	4	,	,	PUNCT
emaj-101	273	5	benoit	benoit	PROPN
emaj-101	273	6	,	,	PUNCT
emaj-101	273	7	d.	d.	PROPN
emaj-101	273	8	f	f	PROPN
emaj-101	273	9	&	&	CCONJ
emaj-101	273	10	van	van	PROPN
emaj-101	273	11	den	den	PROPN
emaj-101	273	12	poel	poel	NOUN
emaj-101	273	13	,	,	PUNCT
emaj-101	273	14	d	d	X
emaj-101	273	15	(	(	PUNCT
emaj-101	273	16	2010	2010	NUM
emaj-101	273	17	)	)	PUNCT
emaj-101	273	18	.	.	PUNCT
emaj-101	274	1	improved	improve	VERB
emaj-101	274	2	marketing	marketing	NOUN
emaj-101	274	3	decision	decision	NOUN
emaj-101	274	4	making	make	VERB
emaj-101	274	5	in	in	ADP
emaj-101	274	6	a	a	DET
emaj-101	274	7	customer	customer	NOUN
emaj-101	274	8	churn	churn	NOUN
emaj-101	274	9	prediction	prediction	NOUN
emaj-101	274	10	context	context	NOUN
emaj-101	274	11	using	use	VERB
emaj-101	274	12	generalized	generalized	ADJ
emaj-101	274	13	additive	additive	ADJ
emaj-101	274	14	models	model	NOUN
emaj-101	274	15	,	,	PUNCT
emaj-101	274	16	expert	expert	NOUN
emaj-101	274	17	systems	system	NOUN
emaj-101	274	18	with	with	ADP
emaj-101	274	19	applications	application	NOUN
emaj-101	274	20	,	,	PUNCT
emaj-101	274	21	37	37	NUM
emaj-101	274	22	,	,	PUNCT
emaj-101	274	23	2132	2132	NUM
emaj-101	274	24	–	–	PUNCT
emaj-101	274	25	2143	2143	NUM
emaj-101	274	26	.	.	PUNCT
emaj-101	275	1	dura’n	dura’n	NOUN
emaj-101	275	2	,	,	PUNCT
emaj-101	275	3	o.	o.	PROPN
emaj-101	275	4	,	,	PUNCT
emaj-101	275	5	&	&	CCONJ
emaj-101	275	6	aguilo	aguilo	PROPN
emaj-101	275	7	,	,	PUNCT
emaj-101	275	8	j.	j.	PROPN
emaj-101	275	9	(	(	PUNCT
emaj-101	275	10	2008	2008	NUM
emaj-101	275	11	)	)	PUNCT
emaj-101	275	12	.	.	PUNCT
emaj-101	276	1	computeraided	computeraide	VERB
emaj-101	276	2	machine	machine	NOUN
emaj-101	276	3	-	-	PUNCT
emaj-101	276	4	tool	tool	NOUN
emaj-101	276	5	selection	selection	NOUN
emaj-101	276	6	based	base	VERB
emaj-101	276	7	on	on	ADP
emaj-101	276	8	a	a	DET
emaj-101	276	9	fuzzy	fuzzy	ADJ
emaj-101	276	10	-	-	PUNCT
emaj-101	276	11	ahp	ahp	NOUN
emaj-101	276	12	approach	approach	NOUN
emaj-101	276	13	.	.	PUNCT
emaj-101	277	1	expert	expert	NOUN
emaj-101	277	2	systems	system	NOUN
emaj-101	277	3	with	with	ADP
emaj-101	277	4	applications	application	NOUN
emaj-101	277	5	,	,	PUNCT
emaj-101	277	6	34	34	NUM
emaj-101	277	7	,	,	PUNCT
emaj-101	277	8	1787–1794	1787–1794	NUM
emaj-101	277	9	.	.	PUNCT
emaj-101	278	1	volume	volume	NOUN
emaj-101	278	2	6	6	NUM
emaj-101	278	3	no	no	DET
emaj-101	278	4	2	2	NUM
emaj-101	278	5	(	(	PUNCT
emaj-101	278	6	2016	2016	NUM
emaj-101	278	7	)	)	PUNCT
emaj-101	278	8	|	|	ADV
emaj-101	278	9	issn	issn	VERB
emaj-101	278	10	2158	2158	NUM
emaj-101	278	11	-	-	SYM
emaj-101	278	12	8708	8708	NUM
emaj-101	278	13	(	(	PUNCT
emaj-101	278	14	online	online	NOUN
emaj-101	278	15	)	)	PUNCT
emaj-101	278	16	|	|	ADV
emaj-101	278	17	doi	doi	X
emaj-101	278	18	10.5195	10.5195	NUM
emaj-101	278	19	/	/	SYM
emaj-101	278	20	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	278	21	|	|	ADV
emaj-101	278	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	278	23	improved	improve	VERB
emaj-101	278	24	customer	customer	NOUN
emaj-101	278	25	churn	churn	NOUN
emaj-101	278	26	and	and	CCONJ
emaj-101	278	27	retention	retention	NOUN
emaj-101	278	28	decision	decision	NOUN
emaj-101	278	29	management	management	NOUN
emaj-101	278	30	using	use	VERB
emaj-101	278	31	operations	operation	NOUN
emaj-101	278	32	research	research	NOUN
emaj-101	278	33	approach	approach	NOUN
emaj-101	278	34	page	page	NOUN
emaj-101	278	35	|20|	|20|	NOUN
emaj-101	278	36	emerging	emerge	VERB
emaj-101	278	37	markets	market	NOUN
emaj-101	278	38	journal	journal	NOUN
emaj-101	278	39	drucker	drucker	PROPN
emaj-101	278	40	,	,	PUNCT
emaj-101	278	41	p.	p.	PROPN
emaj-101	278	42	f.	f.	PROPN
emaj-101	279	1	(	(	PUNCT
emaj-101	279	2	1973	1973	NUM
emaj-101	279	3	)	)	PUNCT
emaj-101	279	4	.	.	PUNCT
emaj-101	280	1	management	management	NOUN
emaj-101	280	2	:	:	PUNCT
emaj-101	280	3	tasks	task	NOUN
emaj-101	280	4	,	,	PUNCT
emaj-101	280	5	responsibilities	responsibility	NOUN
emaj-101	280	6	,	,	PUNCT
emaj-101	280	7	practices	practice	NOUN
emaj-101	280	8	.	.	PUNCT
emaj-101	281	1	ny	ny	PROPN
emaj-101	281	2	:	:	PUNCT
emaj-101	281	3	harper	harper	PROPN
emaj-101	281	4	&	&	CCONJ
emaj-101	281	5	row	row	PROPN
emaj-101	281	6	.	.	PUNCT
emaj-101	282	1	emerson	emerson	PROPN
emaj-101	282	2	,	,	PUNCT
emaj-101	282	3	r.	r.	PROPN
emaj-101	282	4	(	(	PUNCT
emaj-101	282	5	1962	1962	NUM
emaj-101	282	6	)	)	PUNCT
emaj-101	282	7	.	.	PUNCT
emaj-101	283	1	power	power	NOUN
emaj-101	283	2	-	-	PUNCT
emaj-101	283	3	dependence	dependence	NOUN
emaj-101	283	4	relations	relation	NOUN
emaj-101	283	5	.	.	PUNCT
emaj-101	284	1	american	american	ADJ
emaj-101	284	2	sociological	sociological	ADJ
emaj-101	284	3	review	review	PROPN
emaj-101	284	4	27	27	NUM
emaj-101	284	5	,	,	PUNCT
emaj-101	284	6	31	31	NUM
emaj-101	284	7	-	-	SYM
emaj-101	284	8	41	41	NUM
emaj-101	284	9	.	.	PUNCT
emaj-101	285	1	homans	homan	NOUN
emaj-101	285	2	,	,	PUNCT
emaj-101	285	3	g.	g.	PROPN
emaj-101	285	4	(	(	PUNCT
emaj-101	285	5	1961	1961	NUM
emaj-101	285	6	)	)	PUNCT
emaj-101	285	7	.	.	PUNCT
emaj-101	286	1	social	social	ADJ
emaj-101	286	2	behaviour	behaviour	NOUN
emaj-101	286	3	.	.	PUNCT
emaj-101	287	1	new	new	PROPN
emaj-101	287	2	york	york	PROPN
emaj-101	287	3	,	,	PUNCT
emaj-101	287	4	harcourt	harcourt	PROPN
emaj-101	287	5	,	,	PUNCT
emaj-101	287	6	brace	brace	NOUN
emaj-101	287	7	&	&	CCONJ
emaj-101	287	8	world	world	PROPN
emaj-101	287	9	.	.	PUNCT
emaj-101	288	1	hung	hung	PROPN
emaj-101	288	2	,	,	PUNCT
emaj-101	288	3	s.	s.	PROPN
emaj-101	288	4	y.	y.	PROPN
emaj-101	288	5	,	,	PUNCT
emaj-101	288	6	yen	yen	NOUN
emaj-101	288	7	,	,	PUNCT
emaj-101	288	8	d.	d.	PROPN
emaj-101	288	9	c.	c.	PROPN
emaj-101	288	10	,	,	PUNCT
emaj-101	288	11	&	&	CCONJ
emaj-101	288	12	wang	wang	PROPN
emaj-101	288	13	,	,	PUNCT
emaj-101	288	14	h.	h.	PROPN
emaj-101	288	15	y.	y.	PROPN
emaj-101	288	16	(	(	PUNCT
emaj-101	288	17	2006	2006	NUM
emaj-101	288	18	)	)	PUNCT
emaj-101	288	19	.	.	PUNCT
emaj-101	289	1	applying	apply	VERB
emaj-101	289	2	data	datum	NOUN
emaj-101	289	3	mining	mining	NOUN
emaj-101	289	4	to	to	ADP
emaj-101	289	5	telecomm	telecomm	NOUN
emaj-101	289	6	churn	churn	NOUN
emaj-101	289	7	management	management	NOUN
emaj-101	289	8	.	.	PUNCT
emaj-101	290	1	expert	expert	NOUN
emaj-101	290	2	systems	system	NOUN
emaj-101	290	3	with	with	ADP
emaj-101	290	4	applications	application	NOUN
emaj-101	290	5	,	,	PUNCT
emaj-101	290	6	31(3	31(3	NUM
emaj-101	290	7	)	)	PUNCT
emaj-101	290	8	,	,	PUNCT
emaj-101	290	9	515	515	NUM
emaj-101	290	10	–	–	PUNCT
emaj-101	290	11	524	524	NUM
emaj-101	290	12	.	.	PUNCT
emaj-101	291	1	ibm	ibm	PROPN
emaj-101	291	2	corporation	corporation	NOUN
emaj-101	291	3	,	,	PUNCT
emaj-101	291	4	(	(	PUNCT
emaj-101	291	5	2010	2010	NUM
emaj-101	291	6	)	)	PUNCT
emaj-101	291	7	.	.	PUNCT
emaj-101	292	1	working	work	VERB
emaj-101	292	2	with	with	ADP
emaj-101	292	3	telecommunications	telecommunication	NOUN
emaj-101	292	4	,	,	PUNCT
emaj-101	292	5	minimizing	minimize	VERB
emaj-101	292	6	churn	churn	NOUN
emaj-101	292	7	in	in	ADP
emaj-101	292	8	the	the	DET
emaj-101	292	9	telecommunications	telecommunications	NOUN
emaj-101	292	10	industry	industry	NOUN
emaj-101	292	11	,	,	PUNCT
emaj-101	292	12	united	united	PROPN
emaj-101	292	13	states	states	PROPN
emaj-101	292	14	of	of	ADP
emaj-101	292	15	america	america	PROPN
emaj-101	292	16	.	.	PUNCT
emaj-101	293	1	kim	kim	PROPN
emaj-101	293	2	,	,	PUNCT
emaj-101	293	3	h.	h.	PROPN
emaj-101	293	4	s.	s.	PROPN
emaj-101	293	5	,	,	PUNCT
emaj-101	293	6	&	&	CCONJ
emaj-101	293	7	yoon	yoon	PROPN
emaj-101	293	8	,	,	PUNCT
emaj-101	293	9	c.	c.	PROPN
emaj-101	293	10	h.	h.	PROPN
emaj-101	293	11	(	(	PUNCT
emaj-101	293	12	2004	2004	NUM
emaj-101	293	13	)	)	PUNCT
emaj-101	293	14	.	.	PUNCT
emaj-101	294	1	determinants	determinant	NOUN
emaj-101	294	2	of	of	ADP
emaj-101	294	3	subscriber	subscriber	NOUN
emaj-101	294	4	churn	churn	NOUN
emaj-101	294	5	and	and	CCONJ
emaj-101	294	6	customer	customer	NOUN
emaj-101	294	7	loyalty	loyalty	NOUN
emaj-101	294	8	in	in	ADP
emaj-101	294	9	the	the	DET
emaj-101	294	10	korean	korean	ADJ
emaj-101	294	11	mobile	mobile	ADJ
emaj-101	294	12	telephony	telephony	NOUN
emaj-101	294	13	market	market	NOUN
emaj-101	294	14	.	.	PUNCT
emaj-101	295	1	telecommunications	telecommunication	NOUN
emaj-101	295	2	policy	policy	NOUN
emaj-101	295	3	,	,	PUNCT
emaj-101	295	4	28	28	NUM
emaj-101	295	5	,	,	PUNCT
emaj-101	295	6	751	751	NUM
emaj-101	295	7	–	–	PUNCT
emaj-101	295	8	765	765	NUM
emaj-101	295	9	.	.	PUNCT
emaj-101	296	1	kolajo	kolajo	PROPN
emaj-101	296	2	,	,	PUNCT
emaj-101	296	3	t	t	PROPN
emaj-101	296	4	&	&	CCONJ
emaj-101	296	5	a.	a.	PROPN
emaj-101	296	6	b.	b.	PROPN
emaj-101	296	7	adeyemo	adeyemo	PROPN
emaj-101	296	8	(	(	PUNCT
emaj-101	296	9	2012	2012	NUM
emaj-101	296	10	)	)	PUNCT
emaj-101	296	11	.	.	PUNCT
emaj-101	297	1	data	datum	NOUN
emaj-101	297	2	mining	mining	NOUN
emaj-101	297	3	technique	technique	NOUN
emaj-101	297	4	for	for	ADP
emaj-101	297	5	predicting	predict	VERB
emaj-101	297	6	telecommunications	telecommunications	NOUN
emaj-101	297	7	industry	industry	NOUN
emaj-101	297	8	customer	customer	NOUN
emaj-101	297	9	churn	churn	NOUN
emaj-101	297	10	using	use	VERB
emaj-101	297	11	both	both	CCONJ
emaj-101	297	12	descriptive	descriptive	ADJ
emaj-101	297	13	and	and	CCONJ
emaj-101	297	14	predictive	predictive	ADJ
emaj-101	297	15	algorithms	algorithm	NOUN
emaj-101	297	16	.	.	PUNCT
emaj-101	298	1	computing	compute	VERB
emaj-101	298	2	information	information	NOUN
emaj-101	298	3	systems	systems	PROPN
emaj-101	298	4	&	&	CCONJ
emaj-101	298	5	development	development	PROPN
emaj-101	298	6	informatics	informatics	PROPN
emaj-101	298	7	journal	journal	PROPN
emaj-101	298	8	.	.	PUNCT
emaj-101	299	1	3(2	3(2	NUM
emaj-101	299	2	)	)	PUNCT
emaj-101	299	3	.	.	PUNCT
emaj-101	300	1	27	27	NUM
emaj-101	300	2	-	-	SYM
emaj-101	300	3	34	34	NUM
emaj-101	300	4	.	.	PUNCT
emaj-101	301	1	larivie`re	larivie`re	PROPN
emaj-101	301	2	,	,	PUNCT
emaj-101	301	3	b	b	PROPN
emaj-101	301	4	,	,	PUNCT
emaj-101	301	5	&	&	CCONJ
emaj-101	301	6	van	van	PROPN
emaj-101	301	7	den	den	PROPN
emaj-101	301	8	poel	poel	NOUN
emaj-101	301	9	,	,	PUNCT
emaj-101	301	10	d.	d.	PROPN
emaj-101	301	11	(	(	PUNCT
emaj-101	301	12	2005	2005	NUM
emaj-101	301	13	)	)	PUNCT
emaj-101	301	14	.	.	PUNCT
emaj-101	302	1	predicting	predict	VERB
emaj-101	302	2	customer	customer	NOUN
emaj-101	302	3	retention	retention	NOUN
emaj-101	302	4	and	and	CCONJ
emaj-101	302	5	profitability	profitability	NOUN
emaj-101	302	6	by	by	ADP
emaj-101	302	7	using	use	VERB
emaj-101	302	8	random	random	ADJ
emaj-101	302	9	forests	forest	NOUN
emaj-101	302	10	and	and	CCONJ
emaj-101	302	11	regression	regression	NOUN
emaj-101	302	12	forests	forest	VERB
emaj-101	302	13	techniques	technique	NOUN
emaj-101	302	14	.	.	PUNCT
emaj-101	303	1	expert	expert	NOUN
emaj-101	303	2	system	system	NOUN
emaj-101	303	3	application	application	NOUN
emaj-101	303	4	,	,	PUNCT
emaj-101	303	5	29(2	29(2	NUM
emaj-101	303	6	)	)	PUNCT
emaj-101	303	7	,	,	PUNCT
emaj-101	303	8	472	472	NUM
emaj-101	303	9	484	484	NUM
emaj-101	303	10	.	.	PUNCT
emaj-101	304	1	mubea	mubea	PROPN
emaj-101	304	2	,	,	PUNCT
emaj-101	304	3	k.	k.	PROPN
emaj-101	304	4	w	w	PROPN
emaj-101	304	5	,	,	PUNCT
emaj-101	304	6	ngigi	ngigi	PROPN
emaj-101	304	7	,	,	PUNCT
emaj-101	304	8	t.	t.	PROPN
emaj-101	304	9	g	g	PROPN
emaj-101	304	10	&	&	CCONJ
emaj-101	304	11	mundia	mundia	PROPN
emaj-101	304	12	,	,	PUNCT
emaj-101	304	13	c.	c.	PROPN
emaj-101	304	14	n.	n.	PROPN
emaj-101	304	15	(	(	PUNCT
emaj-101	304	16	2010	2010	NUM
emaj-101	304	17	)	)	PUNCT
emaj-101	304	18	.	.	PUNCT
emaj-101	305	1	assessing	assess	VERB
emaj-101	305	2	application	application	NOUN
emaj-101	305	3	of	of	ADP
emaj-101	305	4	markov	markov	NOUN
emaj-101	305	5	chain	chain	NOUN
emaj-101	305	6	analysis	analysis	NOUN
emaj-101	305	7	in	in	ADP
emaj-101	305	8	predicting	predict	VERB
emaj-101	305	9	land	land	NOUN
emaj-101	305	10	cover	cover	NOUN
emaj-101	305	11	change	change	NOUN
emaj-101	305	12	:	:	PUNCT
emaj-101	305	13	a	a	DET
emaj-101	305	14	case	case	NOUN
emaj-101	305	15	study	study	NOUN
emaj-101	305	16	of	of	ADP
emaj-101	305	17	nakuru	nakuru	PROPN
emaj-101	305	18	municipality	municipality	NOUN
emaj-101	305	19	,	,	PUNCT
emaj-101	305	20	jomo	jomo	PROPN
emaj-101	305	21	kenyatta	kenyatta	PROPN
emaj-101	305	22	university	university	PROPN
emaj-101	305	23	of	of	ADP
emaj-101	305	24	agriculture	agriculture	NOUN
emaj-101	305	25	and	and	CCONJ
emaj-101	305	26	technology	technology	NOUN
emaj-101	305	27	(	(	PUNCT
emaj-101	305	28	jagst	jagst	ADV
emaj-101	305	29	)	)	PUNCT
emaj-101	305	30	,	,	PUNCT
emaj-101	305	31	12(2	12(2	NUM
emaj-101	305	32	)	)	PUNCT
emaj-101	305	33	,	,	PUNCT
emaj-101	305	34	126	126	NUM
emaj-101	305	35	-	-	SYM
emaj-101	305	36	144	144	NUM
emaj-101	305	37	.	.	PUNCT
emaj-101	306	1	ngai	ngai	PROPN
emaj-101	306	2	,	,	PUNCT
emaj-101	306	3	e.	e.	PROPN
emaj-101	306	4	w.	w.	PROPN
emaj-101	306	5	t	t	PROPN
emaj-101	306	6	,	,	PUNCT
emaj-101	306	7	xiu	xiu	PROPN
emaj-101	306	8	,	,	PUNCT
emaj-101	306	9	l	l	PROPN
emaj-101	306	10	,	,	PUNCT
emaj-101	306	11	&	&	CCONJ
emaj-101	306	12	chau	chau	PROPN
emaj-101	306	13	,	,	PUNCT
emaj-101	306	14	d.	d.	PROPN
emaj-101	306	15	c.	c.	PROPN
emaj-101	306	16	k.	k.	PROPN
emaj-101	306	17	,	,	PUNCT
emaj-101	306	18	(	(	PUNCT
emaj-101	306	19	2009	2009	NUM
emaj-101	306	20	)	)	PUNCT
emaj-101	306	21	.	.	PUNCT
emaj-101	307	1	application	application	NOUN
emaj-101	307	2	of	of	ADP
emaj-101	307	3	data	datum	NOUN
emaj-101	307	4	mining	mining	NOUN
emaj-101	307	5	techniques	technique	NOUN
emaj-101	307	6	in	in	ADP
emaj-101	307	7	customer	customer	NOUN
emaj-101	307	8	relationship	relationship	NOUN
emaj-101	307	9	management	management	NOUN
emaj-101	307	10	:	:	PUNCT
emaj-101	307	11	a	a	DET
emaj-101	307	12	literature	literature	NOUN
emaj-101	307	13	review	review	NOUN
emaj-101	307	14	and	and	CCONJ
emaj-101	307	15	classification	classification	NOUN
emaj-101	307	16	.	.	PUNCT
emaj-101	308	1	expert	expert	ADJ
emaj-101	308	2	system	system	NOUN
emaj-101	308	3	application	application	NOUN
emaj-101	308	4	,	,	PUNCT
emaj-101	308	5	36	36	NUM
emaj-101	308	6	,	,	PUNCT
emaj-101	308	7	2592	2592	NUM
emaj-101	308	8	-	-	SYM
emaj-101	308	9	2602	2602	NUM
emaj-101	308	10	.	.	PUNCT
emaj-101	309	1	oyatoye	oyatoye	PROPN
emaj-101	309	2	e.	e.	PROPN
emaj-101	309	3	o.	o.	PROPN
emaj-101	309	4	,	,	PUNCT
emaj-101	309	5	adebiyi	adebiyi	NOUN
emaj-101	309	6	s.	s.	PROPN
emaj-101	309	7	o	o	PROPN
emaj-101	309	8	and	and	CCONJ
emaj-101	309	9	amole	amole	PROPN
emaj-101	309	10	,	,	PUNCT
emaj-101	309	11	b.	b.	PROPN
emaj-101	309	12	b.	b.	PROPN
emaj-101	309	13	(	(	PUNCT
emaj-101	309	14	2015	2015	NUM
emaj-101	309	15	)	)	PUNCT
emaj-101	309	16	.	.	PUNCT
emaj-101	310	1	modeling	model	VERB
emaj-101	310	2	switching	switch	VERB
emaj-101	310	3	behaviour	behaviour	NOUN
emaj-101	310	4	of	of	ADP
emaj-101	310	5	nigeria	nigeria	PROPN
emaj-101	310	6	global	global	ADJ
emaj-101	310	7	system	system	NOUN
emaj-101	310	8	for	for	ADP
emaj-101	310	9	mobile	mobile	ADJ
emaj-101	310	10	communication	communication	NOUN
emaj-101	310	11	multiple	multiple	ADJ
emaj-101	310	12	sims	sim	NOUN
emaj-101	310	13	subscribers	subscriber	NOUN
emaj-101	310	14	`	`	PUNCT
emaj-101	310	15	using	use	VERB
emaj-101	310	16	markov	markov	NOUN
emaj-101	310	17	chain	chain	NOUN
emaj-101	310	18	analysis	analysis	NOUN
emaj-101	310	19	,	,	PUNCT
emaj-101	310	20	the	the	DET
emaj-101	310	21	indiana	indiana	PROPN
emaj-101	310	22	university	university	PROPN
emaj-101	310	23	press	press	NOUN
emaj-101	310	24	(	(	PUNCT
emaj-101	310	25	iup	iup	PROPN
emaj-101	310	26	)	)	PUNCT
emaj-101	310	27	journal	journal	NOUN
emaj-101	310	28	of	of	ADP
emaj-101	310	29	operations	operation	NOUN
emaj-101	310	30	management	management	NOUN
emaj-101	310	31	,	,	PUNCT
emaj-101	310	32	14(1	14(1	NUM
emaj-101	310	33	)	)	PUNCT
emaj-101	310	34	,	,	PUNCT
emaj-101	310	35	7	7	NUM
emaj-101	310	36	31	31	NUM
emaj-101	310	37	.	.	PUNCT
emaj-101	311	1	oyatoye	oyatoye	PROPN
emaj-101	311	2	e.o	e.o	PROPN
emaj-101	311	3	,	,	PUNCT
emaj-101	311	4	adebiyi	adebiyi	PROPN
emaj-101	311	5	s.o	s.o	PROPN
emaj-101	311	6	&	&	CCONJ
emaj-101	311	7	amole	amole	PROPN
emaj-101	311	8	,	,	PUNCT
emaj-101	311	9	b.	b.	PROPN
emaj-101	311	10	b.	b.	PROPN
emaj-101	311	11	(	(	PUNCT
emaj-101	311	12	2013	2013	NUM
emaj-101	311	13	)	)	PUNCT
emaj-101	311	14	.	.	PUNCT
emaj-101	312	1	an	an	DET
emaj-101	312	2	empirical	empirical	ADJ
emaj-101	312	3	study	study	NOUN
emaj-101	312	4	on	on	ADP
emaj-101	312	5	consumers	consumer	NOUN
emaj-101	312	6	’	'	PUNCT
emaj-101	312	7	preference	preference	NOUN
emaj-101	312	8	for	for	ADP
emaj-101	312	9	mobile	mobile	ADJ
emaj-101	312	10	telecommunication	telecommunication	NOUN
emaj-101	312	11	attributes	attribute	NOUN
emaj-101	312	12	in	in	ADP
emaj-101	312	13	nigeria	nigeria	PROPN
emaj-101	312	14	,	,	PUNCT
emaj-101	312	15	british	british	ADJ
emaj-101	312	16	journal	journal	PROPN
emaj-101	312	17	of	of	ADP
emaj-101	312	18	economics	economic	NOUN
emaj-101	312	19	,	,	PUNCT
emaj-101	312	20	management	management	NOUN
emaj-101	312	21	&	&	CCONJ
emaj-101	312	22	trade	trade	PROPN
emaj-101	312	23	,	,	PUNCT
emaj-101	312	24	3(4	3(4	NUM
emaj-101	312	25	)	)	PUNCT
emaj-101	312	26	,	,	PUNCT
emaj-101	312	27	419	419	NUM
emaj-101	312	28	428	428	NUM
emaj-101	312	29	.	.	PUNCT
emaj-101	313	1	pyramid	pyramid	PROPN
emaj-101	313	2	research	research	PROPN
emaj-101	313	3	(	(	PUNCT
emaj-101	313	4	2010	2010	NUM
emaj-101	313	5	)	)	PUNCT
emaj-101	313	6	.	.	PUNCT
emaj-101	314	1	the	the	DET
emaj-101	314	2	impact	impact	NOUN
emaj-101	314	3	of	of	ADP
emaj-101	314	4	mobile	mobile	ADJ
emaj-101	314	5	services	service	NOUN
emaj-101	314	6	in	in	ADP
emaj-101	314	7	nigeria	nigeria	PROPN
emaj-101	314	8	:	:	PUNCT
emaj-101	314	9	how	how	SCONJ
emaj-101	314	10	mobile	mobile	ADJ
emaj-101	314	11	technologies	technology	NOUN
emaj-101	314	12	are	be	AUX
emaj-101	314	13	transforming	transform	VERB
emaj-101	314	14	economic	economic	ADJ
emaj-101	314	15	and	and	CCONJ
emaj-101	314	16	social	social	ADJ
emaj-101	314	17	activities	activity	NOUN
emaj-101	314	18	;	;	PUNCT
emaj-101	314	19	abuja	abuja	PROPN
emaj-101	314	20	,	,	PUNCT
emaj-101	314	21	nigeria	nigeria	PROPN
emaj-101	314	22	.	.	PUNCT
emaj-101	315	1	reinartz	reinartz	PROPN
emaj-101	315	2	,	,	PUNCT
emaj-101	315	3	w.j	w.j	PROPN
emaj-101	315	4	.	.	PROPN
emaj-101	315	5	kumar	kumar	PROPN
emaj-101	315	6	,	,	PUNCT
emaj-101	315	7	v.	v.	PROPN
emaj-101	315	8	(	(	PUNCT
emaj-101	315	9	2003	2003	NUM
emaj-101	315	10	)	)	PUNCT
emaj-101	315	11	.	.	PUNCT
emaj-101	316	1	the	the	DET
emaj-101	316	2	impact	impact	NOUN
emaj-101	316	3	of	of	ADP
emaj-101	316	4	customer	customer	NOUN
emaj-101	316	5	relationship	relationship	NOUN
emaj-101	316	6	characteristics	characteristic	NOUN
emaj-101	316	7	on	on	ADP
emaj-101	316	8	profitable	profitable	ADJ
emaj-101	316	9	lifetime	lifetime	NOUN
emaj-101	316	10	duration	duration	NOUN
emaj-101	316	11	,	,	PUNCT
emaj-101	316	12	journal	journal	NOUN
emaj-101	316	13	of	of	ADP
emaj-101	316	14	marketing	marketing	NOUN
emaj-101	316	15	,	,	PUNCT
emaj-101	316	16	67(1	67(1	NUM
emaj-101	316	17	)	)	PUNCT
emaj-101	316	18	,	,	PUNCT
emaj-101	316	19	77	77	NUM
emaj-101	316	20	99	99	NUM
emaj-101	316	21	.	.	PUNCT
emaj-101	317	1	reynolds	reynolds	PROPN
emaj-101	317	2	,	,	PUNCT
emaj-101	317	3	t.	t.	PROPN
emaj-101	317	4	&	&	CCONJ
emaj-101	317	5	jolly	jolly	PROPN
emaj-101	317	6	,	,	PUNCT
emaj-101	317	7	j.	j.	PROPN
emaj-101	317	8	(	(	PUNCT
emaj-101	317	9	1980	1980	NUM
emaj-101	317	10	)	)	PUNCT
emaj-101	317	11	.	.	PUNCT
emaj-101	318	1	measuring	measure	VERB
emaj-101	318	2	personal	personal	ADJ
emaj-101	318	3	values	value	NOUN
emaj-101	318	4	:	:	PUNCT
emaj-101	318	5	an	an	DET
emaj-101	318	6	evaluation	evaluation	NOUN
emaj-101	318	7	of	of	ADP
emaj-101	318	8	alternative	alternative	ADJ
emaj-101	318	9	methods	method	NOUN
emaj-101	318	10	.	.	PUNCT
emaj-101	319	1	journal	journal	NOUN
emaj-101	319	2	marketing	marketing	NOUN
emaj-101	319	3	science	science	NOUN
emaj-101	319	4	,	,	PUNCT
emaj-101	319	5	17	17	NUM
emaj-101	319	6	,	,	PUNCT
emaj-101	319	7	531–536	531–536	NUM
emaj-101	319	8	.	.	PUNCT
emaj-101	320	1	rodpysh	rodpysh	PROPN
emaj-101	320	2	,	,	PUNCT
emaj-101	320	3	k.	k.	PROPN
emaj-101	321	1	v.	v.	PROPN
emaj-101	321	2	(	(	PUNCT
emaj-101	321	3	2013	2013	NUM
emaj-101	321	4	)	)	PUNCT
emaj-101	321	5	.	.	PUNCT
emaj-101	322	1	applying	apply	VERB
emaj-101	322	2	data	datum	NOUN
emaj-101	322	3	mining	mining	NOUN
emaj-101	322	4	to	to	ADP
emaj-101	322	5	customer	customer	NOUN
emaj-101	322	6	churn	churn	NOUN
emaj-101	322	7	analysis	analysis	NOUN
emaj-101	322	8	:	:	PUNCT
emaj-101	322	9	a	a	DET
emaj-101	322	10	case	case	NOUN
emaj-101	322	11	study	study	NOUN
emaj-101	322	12	on	on	ADP
emaj-101	322	13	the	the	DET
emaj-101	322	14	insurance	insurance	NOUN
emaj-101	322	15	industry	industry	NOUN
emaj-101	322	16	of	of	ADP
emaj-101	322	17	iran	iran	PROPN
emaj-101	322	18	,	,	PUNCT
emaj-101	322	19	open	open	ADJ
emaj-101	322	20	journal	journal	NOUN
emaj-101	322	21	of	of	ADP
emaj-101	322	22	artificial	artificial	ADJ
emaj-101	322	23	intelligence	intelligence	NOUN
emaj-101	322	24	,	,	PUNCT
emaj-101	322	25	1(1	1(1	NUM
emaj-101	322	26	)	)	PUNCT
emaj-101	322	27	,	,	PUNCT
emaj-101	322	28	8	8	NUM
emaj-101	322	29	-	-	SYM
emaj-101	322	30	12	12	NUM
emaj-101	322	31	.	.	PUNCT
emaj-101	323	1	saaty	saaty	NOUN
emaj-101	323	2	,	,	PUNCT
emaj-101	323	3	t.	t.	PROPN
emaj-101	323	4	l.	l.	PROPN
emaj-101	323	5	(	(	PUNCT
emaj-101	323	6	1980	1980	NUM
emaj-101	323	7	)	)	PUNCT
emaj-101	323	8	.	.	PUNCT
emaj-101	324	1	the	the	DET
emaj-101	324	2	analytic	analytic	ADJ
emaj-101	324	3	hierarchy	hierarchy	NOUN
emaj-101	324	4	process	process	NOUN
emaj-101	324	5	,	,	PUNCT
emaj-101	324	6	mcgrawhill	mcgrawhill	NOUN
emaj-101	324	7	,	,	PUNCT
emaj-101	324	8	new	new	PROPN
emaj-101	324	9	york	york	PROPN
emaj-101	324	10	.	.	PUNCT
emaj-101	325	1	sharma	sharma	PROPN
emaj-101	325	2	.	.	PUNCT
emaj-101	326	1	a	a	PRON
emaj-101	326	2	&	&	CCONJ
emaj-101	326	3	panigrahi	panigrahi	NOUN
emaj-101	326	4	,	,	PUNCT
emaj-101	326	5	p.	p.	PROPN
emaj-101	326	6	k.	k.	PROPN
emaj-101	327	1	(	(	PUNCT
emaj-101	327	2	2011	2011	NUM
emaj-101	327	3	)	)	PUNCT
emaj-101	327	4	.	.	PUNCT
emaj-101	328	1	a	a	DET
emaj-101	328	2	neural	neural	ADJ
emaj-101	328	3	network	network	NOUN
emaj-101	328	4	based	base	VERB
emaj-101	328	5	approach	approach	NOUN
emaj-101	328	6	for	for	ADP
emaj-101	328	7	predicting	predict	VERB
emaj-101	328	8	customer	customer	NOUN
emaj-101	328	9	churn	churn	NOUN
emaj-101	328	10	in	in	ADP
emaj-101	328	11	cellular	cellular	ADJ
emaj-101	328	12	network	network	NOUN
emaj-101	328	13	services	service	NOUN
emaj-101	328	14	,	,	PUNCT
emaj-101	328	15	international	international	ADJ
emaj-101	328	16	journal	journal	NOUN
emaj-101	328	17	of	of	ADP
emaj-101	328	18	computer	computer	NOUN
emaj-101	328	19	applications	application	NOUN
emaj-101	328	20	,	,	PUNCT
emaj-101	328	21	27(11	27(11	NUM
emaj-101	328	22	)	)	PUNCT
emaj-101	328	23	,	,	PUNCT
emaj-101	328	24	56	56	NUM
emaj-101	328	25	-	-	SYM
emaj-101	328	26	89	89	NUM
emaj-101	328	27	.	.	PUNCT
emaj-101	329	1	sharma	sharma	PROPN
emaj-101	329	2	j.	j.	PROPN
emaj-101	329	3	k.	k.	PROPN
emaj-101	329	4	(	(	PUNCT
emaj-101	329	5	2009	2009	NUM
emaj-101	329	6	)	)	PUNCT
emaj-101	329	7	.	.	PUNCT
emaj-101	330	1	operations	operation	NOUN
emaj-101	330	2	research	research	NOUN
emaj-101	330	3	;	;	PUNCT
emaj-101	330	4	theory	theory	NOUN
emaj-101	330	5	and	and	CCONJ
emaj-101	330	6	applications	application	NOUN
emaj-101	330	7	,	,	PUNCT
emaj-101	330	8	third	third	ADJ
emaj-101	330	9	edition	edition	NOUN
emaj-101	330	10	,	,	PUNCT
emaj-101	330	11	indian	indian	PROPN
emaj-101	330	12	macmillan	macmillan	PROPN
emaj-101	330	13	ltd	ltd	PROPN
emaj-101	330	14	.	.	PROPN
emaj-101	330	15	slăvescu	slăvescu	PROPN
emaj-101	331	1	e	e	NOUN
emaj-101	331	2	o	o	NOUN
emaj-101	331	3	,	,	PUNCT
emaj-101	331	4	(	(	PUNCT
emaj-101	331	5	2011	2011	NUM
emaj-101	331	6	)	)	PUNCT
emaj-101	331	7	.	.	PUNCT
emaj-101	332	1	the	the	DET
emaj-101	332	2	implementation	implementation	NOUN
emaj-101	332	3	of	of	ADP
emaj-101	332	4	uplift	uplift	VERB
emaj-101	332	5	modeling	modeling	NOUN
emaj-101	332	6	to	to	ADP
emaj-101	332	7	telecommunications	telecommunications	NOUN
emaj-101	332	8	marketing	marketing	NOUN
emaj-101	332	9	campaigns	campaign	NOUN
emaj-101	332	10	.	.	PUNCT
emaj-101	333	1	the	the	DET
emaj-101	333	2	case	case	NOUN
emaj-101	333	3	of	of	ADP
emaj-101	333	4	the	the	DET
emaj-101	333	5	romanian	romanian	ADJ
emaj-101	333	6	mobile	mobile	ADJ
emaj-101	333	7	telecommunications	telecommunication	NOUN
emaj-101	333	8	market	market	NOUN
emaj-101	333	9	.	.	PUNCT
emaj-101	334	1	proceedings	proceeding	NOUN
emaj-101	334	2	of	of	ADP
emaj-101	334	3	the	the	DET
emaj-101	334	4	7th	7th	ADJ
emaj-101	334	5	international	international	ADJ
emaj-101	334	6	conference	conference	NOUN
emaj-101	334	7	management	management	NOUN
emaj-101	334	8	of	of	ADP
emaj-101	334	9	technological	technological	ADJ
emaj-101	334	10	changes	change	NOUN
emaj-101	334	11	,	,	PUNCT
emaj-101	334	12	alexandroupolis	alexandroupolis	PROPN
emaj-101	334	13	,	,	PUNCT
emaj-101	334	14	greece	greece	PROPN
emaj-101	334	15	,	,	PUNCT
emaj-101	334	16	2011	2011	NUM
emaj-101	334	17	.	.	PUNCT
emaj-101	335	1	volume	volume	NOUN
emaj-101	335	2	6	6	NUM
emaj-101	335	3	no	no	DET
emaj-101	335	4	2	2	NUM
emaj-101	335	5	(	(	PUNCT
emaj-101	335	6	2016	2016	NUM
emaj-101	335	7	)	)	PUNCT
emaj-101	335	8	|	|	ADV
emaj-101	335	9	issn	issn	VERB
emaj-101	335	10	2158	2158	NUM
emaj-101	335	11	-	-	SYM
emaj-101	335	12	8708	8708	NUM
emaj-101	335	13	(	(	PUNCT
emaj-101	335	14	online	online	NOUN
emaj-101	335	15	)	)	PUNCT
emaj-101	335	16	|	|	ADV
emaj-101	335	17	doi	doi	X
emaj-101	335	18	10.5195	10.5195	NUM
emaj-101	335	19	/	/	SYM
emaj-101	335	20	emaj.2016.101	emaj.2016.101	PROPN
emaj-101	335	21	|	|	ADV
emaj-101	335	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-101	335	23	sulaimon	sulaimon	PROPN
emaj-101	335	24	olanrewaju	olanrewaju	ADJ
emaj-101	335	25	adebiyi	adebiyi	PROPN
emaj-101	335	26	,	,	PUNCT
emaj-101	335	27	emmanuel	emmanuel	PROPN
emaj-101	335	28	olateju	olateju	PROPN
emaj-101	335	29	oyatoye	oyatoye	PROPN
emaj-101	335	30	,	,	PUNCT
emaj-101	335	31	bilqis	bilqis	VERB
emaj-101	335	32	bolanle	bolanle	PROPN
emaj-101	335	33	amole	amole	NOUN
emaj-101	335	34	emerging	emerge	VERB
emaj-101	335	35	markets	market	NOUN
emaj-101	335	36	journal	journal	NOUN
emaj-101	336	1	|	|	ADV
emaj-101	336	2	p	p	NOUN
emaj-101	336	3	a	a	DET
emaj-101	336	4	g	g	NOUN
emaj-101	336	5	e	e	NOUN
emaj-101	336	6	|21	|21	NOUN
emaj-101	336	7	tsai	tsai	PROPN
emaj-101	336	8	,	,	PUNCT
emaj-101	336	9	c.	c.	PROPN
emaj-101	336	10	f.	f.	PROPN
emaj-101	336	11	&	&	CCONJ
emaj-101	336	12	chen	chen	PROPN
emaj-101	336	13	,	,	PUNCT
emaj-101	336	14	m.	m.	PROPN
emaj-101	336	15	y.	y.	PROPN
emaj-101	336	16	(	(	PUNCT
emaj-101	336	17	2010	2010	NUM
emaj-101	336	18	)	)	PUNCT
emaj-101	336	19	.	.	PUNCT
emaj-101	337	1	variable	variable	ADJ
emaj-101	337	2	selection	selection	NOUN
emaj-101	337	3	by	by	ADP
emaj-101	337	4	association	association	NOUN
emaj-101	337	5	rules	rule	NOUN
emaj-101	337	6	for	for	ADP
emaj-101	337	7	customer	customer	NOUN
emaj-101	337	8	churn	churn	NOUN
emaj-101	337	9	prediction	prediction	NOUN
emaj-101	337	10	of	of	ADP
emaj-101	337	11	multimedia	multimedia	NOUN
emaj-101	337	12	on	on	ADP
emaj-101	337	13	demand	demand	NOUN
emaj-101	337	14	,	,	PUNCT
emaj-101	337	15	expert	expert	NOUN
emaj-101	337	16	systems	system	NOUN
emaj-101	337	17	with	with	ADP
emaj-101	337	18	applications	application	NOUN
emaj-101	337	19	,	,	PUNCT
emaj-101	337	20	37	37	NUM
emaj-101	337	21	,	,	PUNCT
emaj-101	337	22	2006	2006	NUM
emaj-101	337	23	–	–	PUNCT
emaj-101	337	24	2015	2015	NUM
emaj-101	337	25	.	.	PUNCT
emaj-101	338	1	van	van	PROPN
emaj-101	338	2	den	den	PROPN
emaj-101	338	3	poel	poel	NOUN
emaj-101	338	4	,	,	PUNCT
emaj-101	338	5	d.	d.	PROPN
emaj-101	338	6	&	&	CCONJ
emaj-101	338	7	lariviere	lariviere	PROPN
emaj-101	338	8	,	,	PUNCT
emaj-101	338	9	b.	b.	PROPN
emaj-101	338	10	(	(	PUNCT
emaj-101	338	11	2004	2004	NUM
emaj-101	338	12	)	)	PUNCT
emaj-101	338	13	.	.	PUNCT
emaj-101	339	1	customer	customer	NOUN
emaj-101	339	2	attrition	attrition	NOUN
emaj-101	339	3	analysis	analysis	NOUN
emaj-101	339	4	for	for	ADP
emaj-101	339	5	financial	financial	ADJ
emaj-101	339	6	services	service	NOUN
emaj-101	339	7	using	use	VERB
emaj-101	339	8	proportional	proportional	ADJ
emaj-101	339	9	hazard	hazard	NOUN
emaj-101	339	10	models	model	NOUN
emaj-101	339	11	.	.	PUNCT
emaj-101	340	1	european	european	ADJ
emaj-101	340	2	journal	journal	PROPN
emaj-101	340	3	of	of	ADP
emaj-101	340	4	operational	operational	ADJ
emaj-101	340	5	research	research	NOUN
emaj-101	340	6	,	,	PUNCT
emaj-101	340	7	157	157	NUM
emaj-101	340	8	,	,	PUNCT
emaj-101	340	9	196	196	NUM
emaj-101	340	10	217	217	NUM
emaj-101	340	11	.	.	PUNCT
emaj-101	341	1	wei	wei	PROPN
emaj-101	341	2	,	,	PUNCT
emaj-101	341	3	c.	c.	PROPN
emaj-101	341	4	p.	p.	PROPN
emaj-101	341	5	,	,	PUNCT
emaj-101	341	6	&	&	CCONJ
emaj-101	341	7	chiu	chiu	PROPN
emaj-101	341	8	,	,	PUNCT
emaj-101	341	9	i.	i.	PROPN
emaj-101	341	10	t.	t.	PROPN
emaj-101	341	11	(	(	PUNCT
emaj-101	341	12	2002	2002	NUM
emaj-101	341	13	)	)	PUNCT
emaj-101	341	14	.	.	PUNCT
emaj-101	342	1	turning	turn	VERB
emaj-101	342	2	telecommunications	telecommunication	NOUN
emaj-101	342	3	call	call	NOUN
emaj-101	342	4	details	detail	NOUN
emaj-101	342	5	to	to	PART
emaj-101	342	6	churn	churn	VERB
emaj-101	342	7	prediction	prediction	NOUN
emaj-101	342	8	:	:	PUNCT
emaj-101	342	9	a	a	DET
emaj-101	342	10	data	data	NOUN
emaj-101	342	11	mining	mining	NOUN
emaj-101	342	12	approach	approach	NOUN
emaj-101	342	13	.	.	PUNCT
emaj-101	343	1	expert	expert	NOUN
emaj-101	343	2	systems	system	NOUN
emaj-101	343	3	with	with	ADP
emaj-101	343	4	applications	application	NOUN
emaj-101	343	5	,	,	PUNCT
emaj-101	343	6	23	23	NUM
emaj-101	343	7	,	,	PUNCT
emaj-101	343	8	103	103	NUM
emaj-101	343	9	–	–	SYM
emaj-101	343	10	112	112	NUM
emaj-101	343	11	.	.	PUNCT
emaj-101	344	1	yilmaz	yilmaz	PROPN
emaj-101	344	2	,	,	PUNCT
emaj-101	344	3	h.	h.	PROPN
emaj-101	344	4	(	(	PUNCT
emaj-101	344	5	2009	2009	NUM
emaj-101	344	6	)	)	PUNCT
emaj-101	344	7	.	.	PUNCT
emaj-101	345	1	“	"	PUNCT
emaj-101	345	2	optimization	optimization	NOUN
emaj-101	345	3	of	of	ADP
emaj-101	345	4	the	the	DET
emaj-101	345	5	product	product	NOUN
emaj-101	345	6	design	design	NOUN
emaj-101	345	7	through	through	ADP
emaj-101	345	8	quality	quality	NOUN
emaj-101	345	9	function	function	NOUN
emaj-101	345	10	deployment	deployment	NOUN
emaj-101	345	11	(	(	PUNCT
emaj-101	345	12	qfd	qfd	NOUN
emaj-101	345	13	)	)	PUNCT
emaj-101	345	14	and	and	CCONJ
emaj-101	345	15	analytical	analytical	ADJ
emaj-101	345	16	hierarchy	hierarchy	NOUN
emaj-101	345	17	process	process	NOUN
emaj-101	345	18	(	(	PUNCT
emaj-101	345	19	ahp	ahp	NOUN
emaj-101	345	20	):	):	PUNCT
emaj-101	345	21	a	a	DET
emaj-101	345	22	case	case	NOUN
emaj-101	345	23	study	study	NOUN
emaj-101	345	24	in	in	ADP
emaj-101	345	25	a	a	DET
emaj-101	345	26	ceramic	ceramic	ADJ
emaj-101	345	27	washbasin	washbasin	NOUN
emaj-101	345	28	”	"	PUNCT
emaj-101	345	29	,	,	PUNCT
emaj-101	345	30	thesis	thesis	NOUN
emaj-101	345	31	submitted	submit	VERB
emaj-101	345	32	to	to	ADP
emaj-101	345	33	the	the	DET
emaj-101	345	34	graduate	graduate	ADJ
emaj-101	345	35	school	school	NOUN
emaj-101	345	36	of	of	ADP
emaj-101	345	37	engineering	engineering	NOUN
emaj-101	345	38	and	and	CCONJ
emaj-101	345	39	sciences	science	NOUN
emaj-101	345	40	of	of	ADP
emaj-101	345	41	izmir	izmir	PROPN
emaj-101	345	42	institute	institute	PROPN
emaj-101	345	43	of	of	ADP
emaj-101	345	44	technology	technology	NOUN
emaj-101	345	45	in	in	ADP
emaj-101	345	46	partial	partial	ADJ
emaj-101	345	47	fulfillment	fulfillment	NOUN
emaj-101	345	48	of	of	ADP
emaj-101	345	49	the	the	DET
emaj-101	345	50	requirements	requirement	NOUN
emaj-101	345	51	for	for	ADP
emaj-101	345	52	the	the	DET
emaj-101	345	53	degree	degree	NOUN
emaj-101	345	54	of	of	ADP
emaj-101	345	55	master	master	NOUN
emaj-101	345	56	of	of	ADP
emaj-101	345	57	science	science	NOUN
emaj-101	345	58	.	.	PUNCT