id	sid	tid	token	lemma	pos
emaj-122	1	1	volume	volume	NOUN
emaj-122	1	2	6	6	NUM
emaj-122	1	3	no	no	DET
emaj-122	1	4	1	1	NUM
emaj-122	1	5	(	(	PUNCT
emaj-122	1	6	2016	2016	NUM
emaj-122	1	7	)	)	PUNCT
emaj-122	1	8	|	|	ADV
emaj-122	1	9	issn	issn	VERB
emaj-122	1	10	2158	2158	NUM
emaj-122	1	11	-	-	SYM
emaj-122	1	12	8708	8708	NUM
emaj-122	1	13	(	(	PUNCT
emaj-122	1	14	online	online	NOUN
emaj-122	1	15	)	)	PUNCT
emaj-122	1	16	|	|	ADV
emaj-122	1	17	doi	doi	X
emaj-122	1	18	10.5195	10.5195	NUM
emaj-122	1	19	/	/	SYM
emaj-122	1	20	emaj.2016.92	emaj.2016.92	NOUN
emaj-122	1	21	|	|	ADV
emaj-122	1	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-122	1	23	what	what	PRON
emaj-122	1	24	makes	make	VERB
emaj-122	1	25	consumers	consumer	NOUN
emaj-122	1	26	recall	recall	VERB
emaj-122	1	27	banner	banner	NOUN
emaj-122	1	28	ads	ad	NOUN
emaj-122	1	29	in	in	ADP
emaj-122	1	30	mobile	mobile	ADJ
emaj-122	1	31	applications	application	NOUN
emaj-122	2	1	mesut	mesut	PROPN
emaj-122	2	2	çiçek	çiçek	PROPN
emaj-122	2	3	yalova	yalova	PROPN
emaj-122	2	4	university	university	PROPN
emaj-122	2	5	|	|	ADV
emaj-122	2	6	mcicek@yalova.edu.tr	mcicek@yalova.edu.tr	PROPN
emaj-122	2	7	i̇rem	i̇rem	PROPN
emaj-122	2	8	eren	eren	PROPN
emaj-122	2	9	-	-	PUNCT
emaj-122	2	10	erdoğmuş	erdoğmuş	PROPN
emaj-122	2	11	marmara	marmara	PROPN
emaj-122	2	12	university	university	PROPN
emaj-122	2	13	|	|	ADV
emaj-122	2	14	ireme@marmara.edu.tr	ireme@marmara.edu.tr	PROPN
emaj-122	2	15	i̇kram	i̇kram	PROPN
emaj-122	2	16	daştan	daştan	PROPN
emaj-122	2	17	yalova	yalova	PROPN
emaj-122	3	1	university	university	NOUN
emaj-122	3	2	|	|	ADV
emaj-122	3	3	ikramdastan@gmail.com	ikramdastan@gmail.com	PRON
emaj-122	4	1	abstract	abstract	ADJ
emaj-122	4	2	the	the	DET
emaj-122	4	3	uses	use	NOUN
emaj-122	4	4	of	of	ADP
emaj-122	4	5	mobile	mobile	ADJ
emaj-122	4	6	advertisements	advertisement	NOUN
emaj-122	4	7	are	be	AUX
emaj-122	4	8	increasing	increase	VERB
emaj-122	4	9	their	their	PRON
emaj-122	4	10	popularity	popularity	NOUN
emaj-122	4	11	across	across	ADP
emaj-122	4	12	the	the	DET
emaj-122	4	13	world	world	NOUN
emaj-122	4	14	.	.	PUNCT
emaj-122	5	1	companies	company	NOUN
emaj-122	5	2	can	can	AUX
emaj-122	5	3	gather	gather	VERB
emaj-122	5	4	information	information	NOUN
emaj-122	5	5	about	about	ADP
emaj-122	5	6	the	the	DET
emaj-122	5	7	mobile	mobile	ADJ
emaj-122	5	8	users	user	NOUN
emaj-122	5	9	based	base	VERB
emaj-122	5	10	on	on	ADP
emaj-122	5	11	their	their	PRON
emaj-122	5	12	locations	location	NOUN
emaj-122	5	13	,	,	PUNCT
emaj-122	5	14	lifestyle	lifestyle	NOUN
emaj-122	5	15	,	,	PUNCT
emaj-122	5	16	and	and	CCONJ
emaj-122	5	17	preferences	preference	NOUN
emaj-122	5	18	via	via	ADP
emaj-122	5	19	gps	gps	PROPN
emaj-122	5	20	,	,	PUNCT
emaj-122	5	21	cookies	cookie	NOUN
emaj-122	5	22	and	and	CCONJ
emaj-122	5	23	browsing	browse	VERB
emaj-122	5	24	history	history	NOUN
emaj-122	5	25	and	and	CCONJ
emaj-122	5	26	embed	embed	VERB
emaj-122	5	27	highly	highly	ADV
emaj-122	5	28	personalized	personalize	VERB
emaj-122	5	29	banner	banner	NOUN
emaj-122	5	30	ads	ad	NOUN
emaj-122	5	31	in	in	ADP
emaj-122	5	32	mobile	mobile	ADJ
emaj-122	5	33	applications	application	NOUN
emaj-122	5	34	.	.	PUNCT
emaj-122	6	1	however	however	ADV
emaj-122	6	2	,	,	PUNCT
emaj-122	6	3	in	in	ADP
emaj-122	6	4	the	the	DET
emaj-122	6	5	literature	literature	NOUN
emaj-122	6	6	there	there	PRON
emaj-122	6	7	is	be	VERB
emaj-122	6	8	hardly	hardly	ADV
emaj-122	6	9	any	any	DET
emaj-122	6	10	work	work	NOUN
emaj-122	6	11	on	on	ADP
emaj-122	6	12	the	the	DET
emaj-122	6	13	effectiveness	effectiveness	NOUN
emaj-122	6	14	of	of	ADP
emaj-122	6	15	these	these	DET
emaj-122	6	16	highly	highly	ADV
emaj-122	6	17	personalized	personalized	ADJ
emaj-122	6	18	in	in	ADP
emaj-122	6	19	-	-	PUNCT
emaj-122	6	20	app	app	NOUN
emaj-122	6	21	banner	banner	NOUN
emaj-122	6	22	ads	ad	NOUN
emaj-122	6	23	.	.	PUNCT
emaj-122	7	1	the	the	DET
emaj-122	7	2	aim	aim	NOUN
emaj-122	7	3	of	of	ADP
emaj-122	7	4	the	the	DET
emaj-122	7	5	study	study	NOUN
emaj-122	7	6	is	be	AUX
emaj-122	7	7	to	to	PART
emaj-122	7	8	reveal	reveal	VERB
emaj-122	7	9	which	which	DET
emaj-122	7	10	factors	factor	NOUN
emaj-122	7	11	affect	affect	VERB
emaj-122	7	12	the	the	DET
emaj-122	7	13	effectiveness	effectiveness	NOUN
emaj-122	7	14	of	of	ADP
emaj-122	7	15	in	in	ADP
emaj-122	7	16	-	-	PUNCT
emaj-122	7	17	app	app	NOUN
emaj-122	7	18	banner	banner	NOUN
emaj-122	7	19	ads	ad	NOUN
emaj-122	7	20	.	.	PUNCT
emaj-122	8	1	an	an	DET
emaj-122	8	2	experimental	experimental	ADJ
emaj-122	8	3	study	study	NOUN
emaj-122	8	4	was	be	AUX
emaj-122	8	5	designed	design	VERB
emaj-122	8	6	and	and	CCONJ
emaj-122	8	7	209	209	NUM
emaj-122	8	8	subjects	subject	NOUN
emaj-122	8	9	participated	participate	VERB
emaj-122	8	10	.	.	PUNCT
emaj-122	9	1	the	the	DET
emaj-122	9	2	results	result	NOUN
emaj-122	9	3	of	of	ADP
emaj-122	9	4	ordinal	ordinal	ADJ
emaj-122	9	5	logistic	logistic	ADJ
emaj-122	9	6	regression	regression	NOUN
emaj-122	9	7	indicated	indicate	VERB
emaj-122	9	8	that	that	SCONJ
emaj-122	9	9	prior	prior	ADJ
emaj-122	9	10	brand	brand	NOUN
emaj-122	9	11	attitude	attitude	NOUN
emaj-122	9	12	and	and	CCONJ
emaj-122	9	13	attitude	attitude	NOUN
emaj-122	9	14	towards	towards	ADP
emaj-122	9	15	application	application	NOUN
emaj-122	9	16	have	have	VERB
emaj-122	9	17	a	a	DET
emaj-122	9	18	positive	positive	ADJ
emaj-122	9	19	effect	effect	NOUN
emaj-122	9	20	,	,	PUNCT
emaj-122	9	21	while	while	SCONJ
emaj-122	9	22	brand	brand	NOUN
emaj-122	9	23	engagement	engagement	NOUN
emaj-122	9	24	with	with	ADP
emaj-122	9	25	self	self	NOUN
emaj-122	9	26	-	-	PUNCT
emaj-122	9	27	concept	concept	NOUN
emaj-122	9	28	has	have	VERB
emaj-122	9	29	a	a	DET
emaj-122	9	30	negative	negative	ADJ
emaj-122	9	31	effect	effect	NOUN
emaj-122	9	32	on	on	ADP
emaj-122	9	33	the	the	DET
emaj-122	9	34	recall	recall	NOUN
emaj-122	9	35	of	of	ADP
emaj-122	9	36	in	in	ADP
emaj-122	9	37	-	-	PUNCT
emaj-122	9	38	app	app	NOUN
emaj-122	9	39	banner	banner	NOUN
emaj-122	9	40	ads	ad	NOUN
emaj-122	9	41	.	.	PUNCT
emaj-122	10	1	moreover	moreover	ADV
emaj-122	10	2	,	,	PUNCT
emaj-122	10	3	in	in	ADP
emaj-122	10	4	-	-	PUNCT
emaj-122	10	5	app	app	NOUN
emaj-122	10	6	banner	banner	NOUN
emaj-122	10	7	ads	ad	NOUN
emaj-122	10	8	are	be	AUX
emaj-122	10	9	recalled	recall	VERB
emaj-122	10	10	more	more	ADJ
emaj-122	10	11	when	when	SCONJ
emaj-122	10	12	they	they	PRON
emaj-122	10	13	are	be	AUX
emaj-122	10	14	located	locate	VERB
emaj-122	10	15	in	in	ADP
emaj-122	10	16	landscape	landscape	NOUN
emaj-122	10	17	applications	application	NOUN
emaj-122	10	18	and	and	CCONJ
emaj-122	10	19	positioned	position	VERB
emaj-122	10	20	at	at	ADP
emaj-122	10	21	the	the	DET
emaj-122	10	22	top	top	ADJ
emaj-122	10	23	part	part	NOUN
emaj-122	10	24	of	of	ADP
emaj-122	10	25	the	the	DET
emaj-122	10	26	screen	screen	NOUN
emaj-122	10	27	.	.	PUNCT
emaj-122	11	1	this	this	DET
emaj-122	11	2	research	research	NOUN
emaj-122	11	3	provides	provide	VERB
emaj-122	11	4	some	some	DET
emaj-122	11	5	implications	implication	NOUN
emaj-122	11	6	for	for	ADP
emaj-122	11	7	future	future	ADJ
emaj-122	11	8	studies	study	NOUN
emaj-122	11	9	and	and	CCONJ
emaj-122	11	10	practitioners	practitioner	NOUN
emaj-122	11	11	.	.	PUNCT
emaj-122	12	1	keywords	keyword	NOUN
emaj-122	12	2	:	:	PUNCT
emaj-122	12	3	mobile	mobile	ADJ
emaj-122	12	4	ads	ad	NOUN
emaj-122	12	5	,	,	PUNCT
emaj-122	12	6	application	application	NOUN
emaj-122	12	7	,	,	PUNCT
emaj-122	12	8	banner	banner	NOUN
emaj-122	12	9	advertising	advertising	NOUN
emaj-122	12	10	,	,	PUNCT
emaj-122	12	11	in	in	ADP
emaj-122	12	12	-	-	PUNCT
emaj-122	12	13	app	app	NOUN
emaj-122	12	14	banner	banner	NOUN
emaj-122	12	15	ads	ad	VERB
emaj-122	12	16	new	new	ADJ
emaj-122	12	17	articles	article	NOUN
emaj-122	12	18	in	in	ADP
emaj-122	12	19	this	this	DET
emaj-122	12	20	journal	journal	NOUN
emaj-122	12	21	are	be	AUX
emaj-122	12	22	licensed	license	VERB
emaj-122	12	23	under	under	ADP
emaj-122	12	24	a	a	DET
emaj-122	12	25	creative	creative	ADJ
emaj-122	12	26	commons	common	NOUN
emaj-122	12	27	attribution	attribution	NOUN
emaj-122	12	28	3.0	3.0	NUM
emaj-122	12	29	united	unite	VERB
emaj-122	12	30	states	states	PROPN
emaj-122	12	31	license	license	NOUN
emaj-122	12	32	.	.	PUNCT
emaj-122	13	1	this	this	DET
emaj-122	13	2	journal	journal	NOUN
emaj-122	13	3	is	be	AUX
emaj-122	13	4	published	publish	VERB
emaj-122	13	5	by	by	ADP
emaj-122	13	6	the	the	DET
emaj-122	13	7	university	university	NOUN
emaj-122	13	8	library	library	NOUN
emaj-122	13	9	system	system	NOUN
emaj-122	13	10	of	of	ADP
emaj-122	13	11	the	the	DET
emaj-122	13	12	university	university	PROPN
emaj-122	13	13	of	of	ADP
emaj-122	13	14	pittsburgh	pittsburgh	PROPN
emaj-122	13	15	as	as	ADP
emaj-122	13	16	part	part	NOUN
emaj-122	13	17	of	of	ADP
emaj-122	13	18	its	its	PRON
emaj-122	13	19	d	d	NOUN
emaj-122	13	20	-	-	PUNCT
emaj-122	13	21	scribe	scribe	VERB
emaj-122	13	22	digital	digital	ADJ
emaj-122	13	23	publishing	publishing	NOUN
emaj-122	13	24	program	program	NOUN
emaj-122	13	25	,	,	PUNCT
emaj-122	13	26	and	and	CCONJ
emaj-122	13	27	is	be	AUX
emaj-122	13	28	cosponsored	cosponsor	VERB
emaj-122	13	29	by	by	ADP
emaj-122	13	30	the	the	DET
emaj-122	13	31	university	university	PROPN
emaj-122	13	32	of	of	ADP
emaj-122	13	33	pittsburgh	pittsburgh	PROPN
emaj-122	13	34	press	press	NOUN
emaj-122	13	35	.	.	PUNCT
emaj-122	14	1	volume	volume	NOUN
emaj-122	14	2	7	7	NUM
emaj-122	14	3	no	no	DET
emaj-122	14	4	1	1	NUM
emaj-122	14	5	(	(	PUNCT
emaj-122	14	6	2017	2017	NUM
emaj-122	14	7	)	)	PUNCT
emaj-122	14	8	|	|	ADV
emaj-122	14	9	issn	issn	VERB
emaj-122	14	10	2158	2158	NUM
emaj-122	14	11	-	-	SYM
emaj-122	14	12	8708	8708	NUM
emaj-122	14	13	(	(	PUNCT
emaj-122	14	14	online	online	NOUN
emaj-122	14	15	)	)	PUNCT
emaj-122	14	16	|	|	ADV
emaj-122	14	17	doi	doi	X
emaj-122	14	18	10.5195	10.5195	NUM
emaj-122	14	19	/	/	SYM
emaj-122	14	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	14	21	|	|	ADV
emaj-122	14	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-122	14	23	|	|	ADV
emaj-122	14	24	mailto:mcicek@yalova.edu.tr	mailto:mcicek@yalova.edu.tr	PROPN
emaj-122	14	25	mailto:ireme@marmara.edu.tr	mailto:ireme@marmara.edu.tr	PROPN
emaj-122	14	26	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-122	14	27	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-122	14	28	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	X
emaj-122	14	29	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-122	14	30	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-122	14	31	volume	volume	VERB
emaj-122	14	32	7	7	NUM
emaj-122	14	33	no	no	DET
emaj-122	14	34	1	1	NUM
emaj-122	14	35	(	(	PUNCT
emaj-122	14	36	2017	2017	NUM
emaj-122	14	37	)	)	PUNCT
emaj-122	14	38	|	|	ADV
emaj-122	14	39	issn	issn	VERB
emaj-122	14	40	2158	2158	NUM
emaj-122	14	41	-	-	SYM
emaj-122	14	42	8708	8708	NUM
emaj-122	14	43	(	(	PUNCT
emaj-122	14	44	online	online	NOUN
emaj-122	14	45	)	)	PUNCT
emaj-122	14	46	|	|	ADV
emaj-122	14	47	doi	doi	X
emaj-122	14	48	10.5195	10.5195	NUM
emaj-122	14	49	/	/	SYM
emaj-122	14	50	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	14	51	|	|	ADV
emaj-122	14	52	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-122	14	53	what	what	PRON
emaj-122	14	54	makes	make	VERB
emaj-122	14	55	consumers	consumer	NOUN
emaj-122	14	56	recall	recall	VERB
emaj-122	14	57	banner	banner	NOUN
emaj-122	14	58	ads	ad	NOUN
emaj-122	14	59	in	in	ADP
emaj-122	14	60	mobile	mobile	ADJ
emaj-122	14	61	applications	application	NOUN
emaj-122	14	62	page	page	NOUN
emaj-122	14	63	|11|	|11|	NOUN
emaj-122	14	64	emerging	emerge	VERB
emaj-122	14	65	markets	market	NOUN
emaj-122	14	66	journal	journal	NOUN
emaj-122	14	67	what	what	PRON
emaj-122	14	68	makes	make	VERB
emaj-122	14	69	consumers	consumer	NOUN
emaj-122	14	70	recall	recall	VERB
emaj-122	14	71	banner	banner	NOUN
emaj-122	14	72	ads	ad	NOUN
emaj-122	14	73	in	in	ADP
emaj-122	14	74	mobile	mobile	ADJ
emaj-122	14	75	applications	application	NOUN
emaj-122	14	76	mesut	mesut	PROPN
emaj-122	14	77	çiçek	çiçek	PROPN
emaj-122	14	78	i̇rem	i̇rem	PROPN
emaj-122	14	79	eren	eren	PROPN
emaj-122	14	80	-	-	PUNCT
emaj-122	14	81	erdoğmuş	erdoğmuş	PROPN
emaj-122	14	82	i̇kram	i̇kram	PROPN
emaj-122	14	83	daştan	daştan	PROPN
emaj-122	14	84	1	1	X
emaj-122	14	85	.	.	PUNCT
emaj-122	15	1	introduction	introduction	NOUN
emaj-122	15	2	the	the	DET
emaj-122	15	3	uses	use	NOUN
emaj-122	15	4	of	of	ADP
emaj-122	15	5	mobile	mobile	ADJ
emaj-122	15	6	advertisements	advertisement	NOUN
emaj-122	15	7	are	be	AUX
emaj-122	15	8	increasing	increase	VERB
emaj-122	15	9	their	their	PRON
emaj-122	15	10	popularity	popularity	NOUN
emaj-122	15	11	across	across	ADP
emaj-122	15	12	the	the	DET
emaj-122	15	13	world	world	NOUN
emaj-122	15	14	.	.	PUNCT
emaj-122	16	1	this	this	DET
emaj-122	16	2	increase	increase	NOUN
emaj-122	16	3	couples	couple	NOUN
emaj-122	16	4	with	with	ADP
emaj-122	16	5	the	the	DET
emaj-122	16	6	recent	recent	ADJ
emaj-122	16	7	decline	decline	NOUN
emaj-122	16	8	in	in	ADP
emaj-122	16	9	traditional	traditional	ADJ
emaj-122	16	10	forms	form	NOUN
emaj-122	16	11	of	of	ADP
emaj-122	16	12	communication	communication	NOUN
emaj-122	16	13	in	in	ADP
emaj-122	16	14	favor	favor	NOUN
emaj-122	16	15	of	of	ADP
emaj-122	16	16	a	a	DET
emaj-122	16	17	shift	shift	NOUN
emaj-122	16	18	of	of	ADP
emaj-122	16	19	attention	attention	NOUN
emaj-122	16	20	to	to	ADP
emaj-122	16	21	other	other	ADJ
emaj-122	16	22	media	medium	NOUN
emaj-122	16	23	(	(	PUNCT
emaj-122	16	24	e.g.	e.g.	ADV
emaj-122	16	25	,	,	PUNCT
emaj-122	16	26	internet	internet	NOUN
emaj-122	16	27	,	,	PUNCT
emaj-122	16	28	mobile	mobile	ADJ
emaj-122	16	29	devices	device	NOUN
emaj-122	16	30	,	,	PUNCT
emaj-122	16	31	social	social	ADJ
emaj-122	16	32	media	medium	NOUN
emaj-122	16	33	)	)	PUNCT
emaj-122	16	34	in	in	ADP
emaj-122	16	35	the	the	DET
emaj-122	16	36	advertising	advertising	NOUN
emaj-122	16	37	industry	industry	NOUN
emaj-122	16	38	(	(	PUNCT
emaj-122	16	39	siemens	siemen	NOUN
emaj-122	16	40	et	et	PROPN
emaj-122	16	41	al	al	PROPN
emaj-122	16	42	.	.	PROPN
emaj-122	16	43	,	,	PUNCT
emaj-122	16	44	2015a	2015a	NUM
emaj-122	16	45	)	)	PUNCT
emaj-122	16	46	.	.	PUNCT
emaj-122	17	1	mobile	mobile	ADJ
emaj-122	17	2	advertising	advertising	NOUN
emaj-122	17	3	provides	provide	VERB
emaj-122	17	4	several	several	ADJ
emaj-122	17	5	advantages	advantage	NOUN
emaj-122	17	6	to	to	ADP
emaj-122	17	7	the	the	DET
emaj-122	17	8	companies	company	NOUN
emaj-122	17	9	such	such	ADJ
emaj-122	17	10	as	as	ADP
emaj-122	17	11	high	high	ADJ
emaj-122	17	12	penetration	penetration	NOUN
emaj-122	17	13	rate	rate	NOUN
emaj-122	17	14	,	,	PUNCT
emaj-122	17	15	personal	personal	ADJ
emaj-122	17	16	communication	communication	NOUN
emaj-122	17	17	device	device	NOUN
emaj-122	17	18	,	,	PUNCT
emaj-122	17	19	individual	individual	ADJ
emaj-122	17	20	addressability	addressability	NOUN
emaj-122	17	21	,	,	PUNCT
emaj-122	17	22	multimedia	multimedia	NOUN
emaj-122	17	23	capability	capability	NOUN
emaj-122	17	24	,	,	PUNCT
emaj-122	17	25	and	and	CCONJ
emaj-122	17	26	interactivity	interactivity	NOUN
emaj-122	17	27	(	(	PUNCT
emaj-122	17	28	chang	chang	PROPN
emaj-122	17	29	and	and	CCONJ
emaj-122	17	30	huo	huo	PROPN
emaj-122	17	31	,	,	PUNCT
emaj-122	17	32	2011	2011	NUM
emaj-122	17	33	)	)	PUNCT
emaj-122	17	34	.	.	PUNCT
emaj-122	18	1	research	research	NOUN
emaj-122	18	2	also	also	ADV
emaj-122	18	3	supports	support	VERB
emaj-122	18	4	that	that	SCONJ
emaj-122	18	5	mobile	mobile	ADJ
emaj-122	18	6	advertising	advertising	NOUN
emaj-122	18	7	outperforms	outperform	VERB
emaj-122	18	8	non	non	ADJ
emaj-122	18	9	-	-	ADJ
emaj-122	18	10	mobile	mobile	ADJ
emaj-122	18	11	advertising	advertising	NOUN
emaj-122	18	12	(	(	PUNCT
emaj-122	18	13	rosenkrans	rosenkran	NOUN
emaj-122	18	14	and	and	CCONJ
emaj-122	18	15	myers	myer	NOUN
emaj-122	18	16	,	,	PUNCT
emaj-122	18	17	2012	2012	NUM
emaj-122	18	18	;	;	PUNCT
emaj-122	18	19	mediamind	mediamind	NOUN
emaj-122	18	20	,	,	PUNCT
emaj-122	18	21	2011	2011	NUM
emaj-122	18	22	)	)	PUNCT
emaj-122	18	23	.	.	PUNCT
emaj-122	19	1	mobile	mobile	ADJ
emaj-122	19	2	advertising	advertising	NOUN
emaj-122	19	3	providers	provider	NOUN
emaj-122	19	4	monitor	monitor	VERB
emaj-122	19	5	the	the	DET
emaj-122	19	6	online	online	ADJ
emaj-122	19	7	users	user	NOUN
emaj-122	19	8	’	'	PUNCT
emaj-122	19	9	location	location	NOUN
emaj-122	19	10	,	,	PUNCT
emaj-122	19	11	lifestyles	lifestyle	NOUN
emaj-122	19	12	,	,	PUNCT
emaj-122	19	13	preferences	preference	NOUN
emaj-122	19	14	and	and	CCONJ
emaj-122	19	15	interests	interest	NOUN
emaj-122	19	16	via	via	ADP
emaj-122	19	17	gps	gps	PROPN
emaj-122	19	18	systems	system	NOUN
emaj-122	19	19	,	,	PUNCT
emaj-122	19	20	emails	email	NOUN
emaj-122	19	21	,	,	PUNCT
emaj-122	19	22	social	social	ADJ
emaj-122	19	23	media	medium	NOUN
emaj-122	19	24	activities	activity	NOUN
emaj-122	19	25	,	,	PUNCT
emaj-122	19	26	cookies	cookie	NOUN
emaj-122	19	27	(	(	PUNCT
emaj-122	19	28	haddadi	haddadi	PROPN
emaj-122	19	29	et	et	PROPN
emaj-122	19	30	al	al	PROPN
emaj-122	19	31	,	,	PUNCT
emaj-122	19	32	2010	2010	NUM
emaj-122	19	33	)	)	PUNCT
emaj-122	19	34	and	and	CCONJ
emaj-122	19	35	browsing	browse	VERB
emaj-122	19	36	history	history	NOUN
emaj-122	19	37	(	(	PUNCT
emaj-122	19	38	lambrecht	lambrecht	NOUN
emaj-122	19	39	and	and	CCONJ
emaj-122	19	40	tucker	tucker	PROPN
emaj-122	19	41	,	,	PUNCT
emaj-122	19	42	2013	2013	NUM
emaj-122	19	43	)	)	PUNCT
emaj-122	19	44	;	;	PUNCT
emaj-122	19	45	then	then	ADV
emaj-122	19	46	display	display	VERB
emaj-122	19	47	the	the	DET
emaj-122	19	48	online	online	ADJ
emaj-122	19	49	ads	ad	NOUN
emaj-122	19	50	of	of	ADP
emaj-122	19	51	the	the	DET
emaj-122	19	52	products	product	NOUN
emaj-122	19	53	and	and	CCONJ
emaj-122	19	54	services	service	NOUN
emaj-122	19	55	based	base	VERB
emaj-122	19	56	on	on	ADP
emaj-122	19	57	consumers	consumer	NOUN
emaj-122	19	58	’	’	PART
emaj-122	19	59	interests	interest	NOUN
emaj-122	19	60	,	,	PUNCT
emaj-122	19	61	locations	location	NOUN
emaj-122	19	62	,	,	PUNCT
emaj-122	19	63	mobility	mobility	NOUN
emaj-122	19	64	patterns	pattern	NOUN
emaj-122	19	65	and	and	CCONJ
emaj-122	19	66	daily	daily	ADJ
emaj-122	19	67	habits	habit	NOUN
emaj-122	19	68	(	(	PUNCT
emaj-122	19	69	haddadi	haddadi	NOUN
emaj-122	19	70	et	et	PROPN
emaj-122	19	71	al	al	PROPN
emaj-122	19	72	,	,	PUNCT
emaj-122	19	73	2010	2010	NUM
emaj-122	19	74	)	)	PUNCT
emaj-122	19	75	.	.	PUNCT
emaj-122	20	1	despite	despite	SCONJ
emaj-122	20	2	this	this	DET
emaj-122	20	3	strong	strong	ADJ
emaj-122	20	4	interest	interest	NOUN
emaj-122	20	5	,	,	PUNCT
emaj-122	20	6	most	most	ADJ
emaj-122	20	7	marketers	marketer	NOUN
emaj-122	20	8	still	still	ADV
emaj-122	20	9	exert	exert	VERB
emaj-122	20	10	mixed	mixed	ADJ
emaj-122	20	11	if	if	SCONJ
emaj-122	20	12	not	not	PART
emaj-122	20	13	negative	negative	ADJ
emaj-122	20	14	view	view	NOUN
emaj-122	20	15	towards	towards	ADP
emaj-122	20	16	the	the	DET
emaj-122	20	17	effectiveness	effectiveness	NOUN
emaj-122	20	18	of	of	ADP
emaj-122	20	19	mobile	mobile	ADJ
emaj-122	20	20	advertising	advertising	NOUN
emaj-122	20	21	(	(	PUNCT
emaj-122	20	22	bart	bart	PROPN
emaj-122	20	23	et	et	PROPN
emaj-122	20	24	al	al	PROPN
emaj-122	20	25	.	.	PROPN
emaj-122	20	26	,	,	PUNCT
emaj-122	20	27	2014	2014	NUM
emaj-122	20	28	)	)	PUNCT
emaj-122	20	29	,	,	PUNCT
emaj-122	20	30	what	what	PRON
emaj-122	20	31	makes	make	VERB
emaj-122	20	32	one	one	NUM
emaj-122	20	33	question	question	NOUN
emaj-122	20	34	whether	whether	SCONJ
emaj-122	20	35	marketers	marketer	NOUN
emaj-122	20	36	collect	collect	VERB
emaj-122	20	37	and	and	CCONJ
emaj-122	20	38	use	use	VERB
emaj-122	20	39	the	the	DET
emaj-122	20	40	right	right	ADJ
emaj-122	20	41	information	information	NOUN
emaj-122	20	42	in	in	ADP
emaj-122	20	43	placing	place	VERB
emaj-122	20	44	their	their	PRON
emaj-122	20	45	in	in	ADP
emaj-122	20	46	-	-	PUNCT
emaj-122	20	47	app	app	NOUN
emaj-122	20	48	ads	ad	NOUN
emaj-122	20	49	.	.	PUNCT
emaj-122	21	1	hence	hence	ADV
emaj-122	21	2	,	,	PUNCT
emaj-122	21	3	more	more	ADJ
emaj-122	21	4	research	research	NOUN
emaj-122	21	5	is	be	AUX
emaj-122	21	6	needed	need	VERB
emaj-122	21	7	to	to	PART
emaj-122	21	8	explore	explore	VERB
emaj-122	21	9	how	how	SCONJ
emaj-122	21	10	to	to	PART
emaj-122	21	11	enhance	enhance	VERB
emaj-122	21	12	its	its	PRON
emaj-122	21	13	effectiveness	effectiveness	NOUN
emaj-122	21	14	(	(	PUNCT
emaj-122	21	15	vatanparast	vatanparast	ADJ
emaj-122	21	16	and	and	CCONJ
emaj-122	21	17	butt	butt	PROPN
emaj-122	21	18	,	,	PUNCT
emaj-122	21	19	2010	2010	NUM
emaj-122	21	20	;	;	PUNCT
emaj-122	21	21	nittala	nittala	NOUN
emaj-122	21	22	,	,	PUNCT
emaj-122	21	23	2011	2011	NUM
emaj-122	21	24	;	;	PUNCT
emaj-122	21	25	xie	xie	PROPN
emaj-122	21	26	et	et	PROPN
emaj-122	21	27	al	al	PROPN
emaj-122	21	28	.	.	PROPN
emaj-122	21	29	,	,	PUNCT
emaj-122	21	30	2013	2013	NUM
emaj-122	21	31	)	)	PUNCT
emaj-122	21	32	.	.	PUNCT
emaj-122	22	1	the	the	DET
emaj-122	22	2	current	current	ADJ
emaj-122	22	3	research	research	NOUN
emaj-122	22	4	aims	aim	VERB
emaj-122	22	5	to	to	PART
emaj-122	22	6	contribute	contribute	VERB
emaj-122	22	7	to	to	ADP
emaj-122	22	8	the	the	DET
emaj-122	22	9	nascent	nascent	ADJ
emaj-122	22	10	mobile	mobile	ADJ
emaj-122	22	11	advertising	advertising	NOUN
emaj-122	22	12	literature	literature	NOUN
emaj-122	22	13	by	by	ADP
emaj-122	22	14	trying	try	VERB
emaj-122	22	15	to	to	PART
emaj-122	22	16	understand	understand	VERB
emaj-122	22	17	which	which	DET
emaj-122	22	18	factors	factor	NOUN
emaj-122	22	19	impact	impact	VERB
emaj-122	22	20	mobile	mobile	ADJ
emaj-122	22	21	advertising	advertising	NOUN
emaj-122	22	22	effectiveness	effectiveness	NOUN
emaj-122	22	23	(	(	PUNCT
emaj-122	22	24	recall	recall	NOUN
emaj-122	22	25	)	)	PUNCT
emaj-122	22	26	by	by	ADP
emaj-122	22	27	conducting	conduct	VERB
emaj-122	22	28	an	an	DET
emaj-122	22	29	experimental	experimental	ADJ
emaj-122	22	30	research	research	NOUN
emaj-122	22	31	on	on	ADP
emaj-122	22	32	in	in	ADP
emaj-122	22	33	-	-	PUNCT
emaj-122	22	34	app	app	NOUN
emaj-122	22	35	advertising	advertising	NOUN
emaj-122	22	36	.	.	PUNCT
emaj-122	23	1	in	in	ADP
emaj-122	23	2	-	-	PUNCT
emaj-122	23	3	app	app	NOUN
emaj-122	23	4	advertising	advertising	NOUN
emaj-122	23	5	includes	include	VERB
emaj-122	23	6	campaigns	campaign	NOUN
emaj-122	23	7	that	that	PRON
emaj-122	23	8	are	be	AUX
emaj-122	23	9	portrayed	portray	VERB
emaj-122	23	10	through	through	ADP
emaj-122	23	11	mobile	mobile	ADJ
emaj-122	23	12	applications	application	NOUN
emaj-122	23	13	(	(	PUNCT
emaj-122	23	14	xie	xie	PROPN
emaj-122	23	15	et	et	PROPN
emaj-122	23	16	al	al	PROPN
emaj-122	23	17	.	.	PROPN
emaj-122	23	18	,	,	PUNCT
emaj-122	23	19	2013	2013	NUM
emaj-122	23	20	)	)	PUNCT
emaj-122	23	21	.	.	PUNCT
emaj-122	24	1	the	the	DET
emaj-122	24	2	previously	previously	ADV
emaj-122	24	3	studied	study	VERB
emaj-122	24	4	factors	factor	NOUN
emaj-122	24	5	of	of	ADP
emaj-122	24	6	advertising	advertising	NOUN
emaj-122	24	7	such	such	ADJ
emaj-122	24	8	as	as	ADP
emaj-122	24	9	contextual	contextual	ADJ
emaj-122	24	10	factors	factor	NOUN
emaj-122	24	11	(	(	PUNCT
emaj-122	24	12	application	application	NOUN
emaj-122	24	13	orientation	orientation	NOUN
emaj-122	24	14	)	)	PUNCT
emaj-122	24	15	,	,	PUNCT
emaj-122	24	16	advertisement	advertisement	NOUN
emaj-122	24	17	factors	factor	NOUN
emaj-122	24	18	(	(	PUNCT
emaj-122	24	19	banner	banner	NOUN
emaj-122	24	20	location	location	NOUN
emaj-122	24	21	)	)	PUNCT
emaj-122	24	22	,	,	PUNCT
emaj-122	24	23	personal	personal	ADJ
emaj-122	24	24	factors	factor	NOUN
emaj-122	24	25	(	(	PUNCT
emaj-122	24	26	brand	brand	NOUN
emaj-122	24	27	engagement	engagement	NOUN
emaj-122	24	28	with	with	ADP
emaj-122	24	29	self	self	NOUN
emaj-122	24	30	concept	concept	NOUN
emaj-122	24	31	,	,	PUNCT
emaj-122	24	32	product	product	NOUN
emaj-122	24	33	involvement	involvement	NOUN
emaj-122	24	34	,	,	PUNCT
emaj-122	24	35	attitude	attitude	NOUN
emaj-122	24	36	towards	towards	ADP
emaj-122	24	37	application	application	NOUN
emaj-122	24	38	)	)	PUNCT
emaj-122	24	39	,	,	PUNCT
emaj-122	24	40	and	and	CCONJ
emaj-122	24	41	brand	brand	NOUN
emaj-122	24	42	related	relate	VERB
emaj-122	24	43	factors	factor	NOUN
emaj-122	24	44	(	(	PUNCT
emaj-122	24	45	attitude	attitude	NOUN
emaj-122	24	46	)	)	PUNCT
emaj-122	24	47	are	be	AUX
emaj-122	24	48	adapted	adapt	VERB
emaj-122	24	49	and	and	CCONJ
emaj-122	24	50	examined	examine	VERB
emaj-122	24	51	this	this	DET
emaj-122	24	52	time	time	NOUN
emaj-122	24	53	for	for	ADP
emaj-122	24	54	inapp	inapp	NOUN
emaj-122	24	55	mobile	mobile	ADJ
emaj-122	24	56	advertising	advertising	NOUN
emaj-122	24	57	effectiveness	effectiveness	NOUN
emaj-122	24	58	(	(	PUNCT
emaj-122	24	59	recall	recall	NOUN
emaj-122	24	60	)	)	PUNCT
emaj-122	24	61	to	to	PART
emaj-122	24	62	provide	provide	VERB
emaj-122	24	63	a	a	DET
emaj-122	24	64	holistic	holistic	ADJ
emaj-122	24	65	view	view	NOUN
emaj-122	24	66	on	on	ADP
emaj-122	24	67	this	this	DET
emaj-122	24	68	current	current	ADJ
emaj-122	24	69	and	and	CCONJ
emaj-122	24	70	under	under	ADP
emaj-122	24	71	investigated	investigate	VERB
emaj-122	24	72	topic	topic	NOUN
emaj-122	24	73	.	.	PUNCT
emaj-122	25	1	the	the	DET
emaj-122	25	2	sample	sample	NOUN
emaj-122	25	3	of	of	ADP
emaj-122	25	4	the	the	DET
emaj-122	25	5	research	research	NOUN
emaj-122	25	6	compromises	compromise	NOUN
emaj-122	25	7	of	of	ADP
emaj-122	25	8	generation	generation	NOUN
emaj-122	25	9	y	y	PROPN
emaj-122	25	10	consumers	consumer	NOUN
emaj-122	25	11	in	in	ADP
emaj-122	25	12	turkey	turkey	NOUN
emaj-122	25	13	.	.	PUNCT
emaj-122	26	1	the	the	DET
emaj-122	26	2	statistics	statistic	NOUN
emaj-122	26	3	support	support	VERB
emaj-122	26	4	that	that	SCONJ
emaj-122	26	5	worldwide	worldwide	ADV
emaj-122	26	6	smartphone	smartphone	ADJ
emaj-122	26	7	penetration	penetration	NOUN
emaj-122	26	8	is	be	AUX
emaj-122	26	9	higher	high	ADJ
emaj-122	26	10	among	among	ADP
emaj-122	26	11	these	these	DET
emaj-122	26	12	younger	young	ADJ
emaj-122	26	13	consumers	consumer	NOUN
emaj-122	26	14	(	(	PUNCT
emaj-122	26	15	bart	bart	PROPN
emaj-122	26	16	,	,	PUNCT
emaj-122	26	17	stephen	stephen	PROPN
emaj-122	26	18	,	,	PUNCT
emaj-122	26	19	and	and	CCONJ
emaj-122	26	20	sarvary	sarvary	ADJ
emaj-122	26	21	,	,	PUNCT
emaj-122	26	22	2014	2014	NUM
emaj-122	26	23	)	)	PUNCT
emaj-122	26	24	,	,	PUNCT
emaj-122	26	25	and	and	CCONJ
emaj-122	26	26	it	it	PRON
emaj-122	26	27	is	be	AUX
emaj-122	26	28	acknowledged	acknowledge	VERB
emaj-122	26	29	that	that	SCONJ
emaj-122	26	30	they	they	PRON
emaj-122	26	31	use	use	VERB
emaj-122	26	32	multiple	multiple	ADJ
emaj-122	26	33	features	feature	NOUN
emaj-122	26	34	of	of	ADP
emaj-122	26	35	their	their	PRON
emaj-122	26	36	smartphones	smartphone	NOUN
emaj-122	26	37	consistently	consistently	ADV
emaj-122	26	38	and	and	CCONJ
emaj-122	26	39	continuously	continuously	ADV
emaj-122	26	40	on	on	ADP
emaj-122	26	41	social	social	ADJ
emaj-122	26	42	networking	networking	NOUN
emaj-122	26	43	sites	site	NOUN
emaj-122	26	44	,	,	PUNCT
emaj-122	26	45	and	and	CCONJ
emaj-122	26	46	various	various	ADJ
emaj-122	26	47	applications	application	NOUN
emaj-122	26	48	(	(	PUNCT
emaj-122	26	49	jain	jain	NOUN
emaj-122	26	50	and	and	CCONJ
emaj-122	26	51	pant	pant	NOUN
emaj-122	26	52	,	,	PUNCT
emaj-122	26	53	2012	2012	NUM
emaj-122	26	54	;	;	PUNCT
emaj-122	26	55	bhave	bhave	PROPN
emaj-122	26	56	et	et	PROPN
emaj-122	26	57	.	.	PUNCT
emaj-122	27	1	al	al	PROPN
emaj-122	27	2	.	.	PROPN
emaj-122	27	3	,	,	PUNCT
emaj-122	27	4	2013	2013	NUM
emaj-122	27	5	)	)	PUNCT
emaj-122	27	6	.	.	PUNCT
emaj-122	28	1	they	they	PRON
emaj-122	28	2	are	be	AUX
emaj-122	28	3	projected	project	VERB
emaj-122	28	4	to	to	PART
emaj-122	28	5	enhance	enhance	VERB
emaj-122	28	6	mobile	mobile	ADJ
emaj-122	28	7	commerce	commerce	NOUN
emaj-122	28	8	as	as	SCONJ
emaj-122	28	9	they	they	PRON
emaj-122	28	10	enter	enter	VERB
emaj-122	28	11	them	they	PRON
emaj-122	28	12	prime	prime	ADJ
emaj-122	28	13	income	income	NOUN
emaj-122	28	14	earning	earning	NOUN
emaj-122	28	15	years	year	NOUN
emaj-122	28	16	and	and	CCONJ
emaj-122	28	17	have	have	VERB
emaj-122	28	18	more	more	ADV
emaj-122	28	19	disposable	disposable	ADJ
emaj-122	28	20	income	income	NOUN
emaj-122	28	21	to	to	PART
emaj-122	28	22	spend	spend	VERB
emaj-122	28	23	(	(	PUNCT
emaj-122	28	24	emarketer	emarketer	NOUN
emaj-122	28	25	,	,	PUNCT
emaj-122	28	26	2012	2012	NUM
emaj-122	28	27	)	)	PUNCT
emaj-122	28	28	.	.	PUNCT
emaj-122	29	1	therefore	therefore	ADV
emaj-122	29	2	,	,	PUNCT
emaj-122	29	3	this	this	DET
emaj-122	29	4	generation	generation	NOUN
emaj-122	29	5	is	be	AUX
emaj-122	29	6	suitable	suitable	ADJ
emaj-122	29	7	to	to	PART
emaj-122	29	8	study	study	VERB
emaj-122	29	9	in	in	ADP
emaj-122	29	10	-	-	PUNCT
emaj-122	29	11	app	app	NOUN
emaj-122	29	12	mobile	mobile	ADJ
emaj-122	29	13	advertising	advertising	NOUN
emaj-122	29	14	.	.	PUNCT
emaj-122	30	1	2	2	X
emaj-122	30	2	.	.	X
emaj-122	30	3	conceptual	conceptual	ADJ
emaj-122	30	4	framework	framework	NOUN
emaj-122	30	5	and	and	CCONJ
emaj-122	30	6	hypotheses	hypothese	VERB
emaj-122	30	7	development	development	NOUN
emaj-122	30	8	mobile	mobile	ADJ
emaj-122	30	9	advertising	advertising	NOUN
emaj-122	30	10	provides	provide	VERB
emaj-122	30	11	several	several	ADJ
emaj-122	30	12	advantages	advantage	NOUN
emaj-122	30	13	to	to	ADP
emaj-122	30	14	the	the	DET
emaj-122	30	15	companies	company	NOUN
emaj-122	30	16	such	such	ADJ
emaj-122	30	17	as	as	ADP
emaj-122	30	18	high	high	ADJ
emaj-122	30	19	penetration	penetration	NOUN
emaj-122	30	20	rate	rate	NOUN
emaj-122	30	21	,	,	PUNCT
emaj-122	30	22	personal	personal	ADJ
emaj-122	30	23	communication	communication	NOUN
emaj-122	30	24	device	device	NOUN
emaj-122	30	25	,	,	PUNCT
emaj-122	30	26	individual	individual	ADJ
emaj-122	30	27	addressability	addressability	NOUN
emaj-122	30	28	,	,	PUNCT
emaj-122	30	29	multimedia	multimedia	NOUN
emaj-122	30	30	capability	capability	NOUN
emaj-122	30	31	,	,	PUNCT
emaj-122	30	32	and	and	CCONJ
emaj-122	30	33	interactivity	interactivity	NOUN
emaj-122	30	34	(	(	PUNCT
emaj-122	30	35	chang	chang	PROPN
emaj-122	30	36	and	and	CCONJ
emaj-122	30	37	huo	huo	PROPN
emaj-122	30	38	,	,	PUNCT
emaj-122	30	39	2011	2011	NUM
emaj-122	30	40	)	)	PUNCT
emaj-122	30	41	.	.	PUNCT
emaj-122	31	1	mobile	mobile	ADJ
emaj-122	31	2	advertising	advertising	NOUN
emaj-122	31	3	providers	provider	NOUN
emaj-122	31	4	monitor	monitor	VERB
emaj-122	31	5	the	the	DET
emaj-122	31	6	online	online	ADJ
emaj-122	31	7	users	user	NOUN
emaj-122	31	8	’	'	PUNCT
emaj-122	31	9	location	location	NOUN
emaj-122	31	10	,	,	PUNCT
emaj-122	31	11	lifestyles	lifestyle	NOUN
emaj-122	31	12	,	,	PUNCT
emaj-122	31	13	preferences	preference	NOUN
emaj-122	31	14	and	and	CCONJ
emaj-122	31	15	interests	interest	NOUN
emaj-122	31	16	via	via	ADP
emaj-122	31	17	gps	gps	PROPN
emaj-122	31	18	systems	system	NOUN
emaj-122	31	19	,	,	PUNCT
emaj-122	31	20	emails	email	NOUN
emaj-122	31	21	,	,	PUNCT
emaj-122	31	22	social	social	ADJ
emaj-122	31	23	media	medium	NOUN
emaj-122	31	24	activities	activity	NOUN
emaj-122	31	25	,	,	PUNCT
emaj-122	31	26	cookies	cookie	NOUN
emaj-122	31	27	(	(	PUNCT
emaj-122	31	28	haddadi	haddadi	PROPN
emaj-122	31	29	et	et	PROPN
emaj-122	31	30	al	al	PROPN
emaj-122	31	31	,	,	PUNCT
emaj-122	31	32	2010	2010	NUM
emaj-122	31	33	)	)	PUNCT
emaj-122	31	34	and	and	CCONJ
emaj-122	31	35	browsing	browse	VERB
emaj-122	31	36	history	history	NOUN
emaj-122	31	37	(	(	PUNCT
emaj-122	31	38	lambrecht	lambrecht	NOUN
emaj-122	31	39	and	and	CCONJ
emaj-122	31	40	tucker	tucker	PROPN
emaj-122	31	41	,	,	PUNCT
emaj-122	31	42	2013	2013	NUM
emaj-122	31	43	)	)	PUNCT
emaj-122	31	44	,	,	PUNCT
emaj-122	31	45	then	then	ADV
emaj-122	31	46	display	display	VERB
emaj-122	31	47	the	the	DET
emaj-122	31	48	online	online	ADJ
emaj-122	31	49	ads	ad	NOUN
emaj-122	31	50	of	of	ADP
emaj-122	31	51	the	the	DET
emaj-122	31	52	products	product	NOUN
emaj-122	31	53	and	and	CCONJ
emaj-122	31	54	services	service	NOUN
emaj-122	31	55	based	base	VERB
emaj-122	31	56	on	on	ADP
emaj-122	31	57	consumers	consumer	NOUN
emaj-122	31	58	’	’	PART
emaj-122	31	59	interests	interest	NOUN
emaj-122	31	60	,	,	PUNCT
emaj-122	31	61	locations	location	NOUN
emaj-122	31	62	,	,	PUNCT
emaj-122	31	63	mobility	mobility	NOUN
emaj-122	31	64	patterns	pattern	NOUN
emaj-122	31	65	and	and	CCONJ
emaj-122	31	66	daily	daily	ADJ
emaj-122	31	67	habits	habit	NOUN
emaj-122	31	68	(	(	PUNCT
emaj-122	31	69	haddadi	haddadi	NOUN
emaj-122	31	70	et	et	PROPN
emaj-122	31	71	al	al	PROPN
emaj-122	31	72	,	,	PUNCT
emaj-122	31	73	2010	2010	NUM
emaj-122	31	74	)	)	PUNCT
emaj-122	31	75	.	.	PUNCT
emaj-122	32	1	however	however	ADV
emaj-122	32	2	,	,	PUNCT
emaj-122	32	3	the	the	DET
emaj-122	32	4	effectiveness	effectiveness	NOUN
emaj-122	32	5	of	of	ADP
emaj-122	32	6	these	these	DET
emaj-122	32	7	highly	highly	ADV
emaj-122	32	8	personalized	personalized	ADJ
emaj-122	32	9	ads	ad	NOUN
emaj-122	32	10	has	have	AUX
emaj-122	32	11	not	not	PART
emaj-122	32	12	been	be	AUX
emaj-122	32	13	researched	research	VERB
emaj-122	32	14	in	in	ADP
emaj-122	32	15	the	the	DET
emaj-122	32	16	context	context	NOUN
emaj-122	32	17	of	of	ADP
emaj-122	32	18	in	in	ADP
emaj-122	32	19	app	app	NOUN
emaj-122	32	20	banner	banner	NOUN
emaj-122	32	21	ads	ad	NOUN
emaj-122	32	22	.	.	PUNCT
emaj-122	33	1	2.1	2.1	NUM
emaj-122	33	2	.	.	PUNCT
emaj-122	33	3	besc	besc	NOUN
emaj-122	33	4	and	and	CCONJ
emaj-122	33	5	self	self	NOUN
emaj-122	33	6	-	-	PUNCT
emaj-122	33	7	brand	brand	NOUN
emaj-122	33	8	concept	concept	NOUN
emaj-122	33	9	in	in	ADP
emaj-122	33	10	order	order	NOUN
emaj-122	33	11	to	to	PART
emaj-122	33	12	understand	understand	VERB
emaj-122	33	13	in	in	ADP
emaj-122	33	14	-	-	PUNCT
emaj-122	33	15	app	app	NOUN
emaj-122	33	16	mobile	mobile	ADJ
emaj-122	33	17	banner	banner	NOUN
emaj-122	33	18	ad	ad	NOUN
emaj-122	33	19	recall	recall	NOUN
emaj-122	33	20	,	,	PUNCT
emaj-122	33	21	our	our	PRON
emaj-122	33	22	research	research	NOUN
emaj-122	33	23	proposes	propose	VERB
emaj-122	33	24	that	that	SCONJ
emaj-122	33	25	brand	brand	NOUN
emaj-122	33	26	engagement	engagement	NOUN
emaj-122	33	27	with	with	ADP
emaj-122	33	28	self	self	NOUN
emaj-122	33	29	concept	concept	NOUN
emaj-122	33	30	(	(	PUNCT
emaj-122	33	31	besc	besc	NOUN
emaj-122	33	32	)	)	PUNCT
emaj-122	33	33	enhances	enhance	VERB
emaj-122	33	34	the	the	DET
emaj-122	33	35	in	in	ADP
emaj-122	33	36	-	-	PUNCT
emaj-122	33	37	app	app	NOUN
emaj-122	33	38	mobile	mobile	ADJ
emaj-122	33	39	banner	banner	NOUN
emaj-122	33	40	ad	ad	NOUN
emaj-122	33	41	recall	recall	NOUN
emaj-122	33	42	.	.	PUNCT
emaj-122	34	1	besc	besc	PROPN
emaj-122	34	2	is	be	AUX
emaj-122	34	3	defined	define	VERB
emaj-122	34	4	as	as	ADP
emaj-122	34	5	“	"	PUNCT
emaj-122	34	6	an	an	DET
emaj-122	34	7	individual	individual	ADJ
emaj-122	34	8	difference	difference	NOUN
emaj-122	34	9	measure	measure	NOUN
emaj-122	34	10	representing	represent	VERB
emaj-122	34	11	consumers	consumer	NOUN
emaj-122	34	12	’	’	PART
emaj-122	34	13	propensity	propensity	NOUN
emaj-122	34	14	to	to	PART
emaj-122	34	15	include	include	VERB
emaj-122	34	16	important	important	ADJ
emaj-122	34	17	brands	brand	NOUN
emaj-122	34	18	as	as	ADP
emaj-122	34	19	a	a	DET
emaj-122	34	20	part	part	NOUN
emaj-122	34	21	of	of	ADP
emaj-122	34	22	how	how	SCONJ
emaj-122	34	23	they	they	PRON
emaj-122	34	24	view	view	VERB
emaj-122	34	25	themselves	themselves	PRON
emaj-122	34	26	”	"	PUNCT
emaj-122	34	27	(	(	PUNCT
emaj-122	34	28	sprott	sprott	PROPN
emaj-122	34	29	,	,	PUNCT
emaj-122	34	30	czellar	czellar	PROPN
emaj-122	34	31	&	&	CCONJ
emaj-122	34	32	spangenberg	spangenberg	PROPN
emaj-122	34	33	,	,	PUNCT
emaj-122	34	34	2009	2009	NUM
emaj-122	34	35	,	,	PUNCT
emaj-122	34	36	p.	p.	NOUN
emaj-122	34	37	92	92	NUM
emaj-122	34	38	)	)	PUNCT
emaj-122	34	39	.	.	PUNCT
emaj-122	35	1	it	it	PRON
emaj-122	35	2	is	be	AUX
emaj-122	35	3	a	a	DET
emaj-122	35	4	generalized	generalized	ADJ
emaj-122	35	5	conceptualization	conceptualization	NOUN
emaj-122	35	6	of	of	ADP
emaj-122	35	7	the	the	DET
emaj-122	35	8	relationship	relationship	NOUN
emaj-122	35	9	of	of	ADP
emaj-122	35	10	consumers	consumer	NOUN
emaj-122	35	11	with	with	ADP
emaj-122	35	12	brands	brand	NOUN
emaj-122	35	13	.	.	PUNCT
emaj-122	36	1	increased	increase	VERB
emaj-122	36	2	levels	level	NOUN
emaj-122	36	3	of	of	ADP
emaj-122	36	4	besc	besc	NOUN
emaj-122	36	5	and	and	CCONJ
emaj-122	36	6	brand	brand	NOUN
emaj-122	36	7	-	-	PUNCT
emaj-122	36	8	self	self	NOUN
emaj-122	36	9	connection	connection	NOUN
emaj-122	36	10	create	create	VERB
emaj-122	36	11	likelihood	likelihood	NOUN
emaj-122	36	12	to	to	PART
emaj-122	36	13	include	include	VERB
emaj-122	36	14	favorite	favorite	ADJ
emaj-122	36	15	brand	brand	NOUN
emaj-122	36	16	/	/	SYM
emaj-122	36	17	s	s	NOUN
emaj-122	36	18	with	with	ADP
emaj-122	36	19	the	the	DET
emaj-122	36	20	self	self	NOUN
emaj-122	36	21	and	and	CCONJ
emaj-122	36	22	increase	increase	VERB
emaj-122	36	23	strength	strength	NOUN
emaj-122	36	24	of	of	ADP
emaj-122	36	25	the	the	DET
emaj-122	36	26	brand	brand	NOUN
emaj-122	36	27	/	/	SYM
emaj-122	36	28	s	s	PROPN
emaj-122	36	29	in	in	ADP
emaj-122	36	30	memory	memory	NOUN
emaj-122	36	31	(	(	PUNCT
emaj-122	36	32	sprott	sprott	PROPN
emaj-122	36	33	,	,	PUNCT
emaj-122	36	34	czellar	czellar	ADJ
emaj-122	36	35	,	,	PUNCT
emaj-122	36	36	and	and	CCONJ
emaj-122	36	37	spangenberg	spangenberg	NOUN
emaj-122	36	38	,	,	PUNCT
emaj-122	36	39	2009	2009	NUM
emaj-122	36	40	)	)	PUNCT
emaj-122	36	41	.	.	PUNCT
emaj-122	37	1	based	base	VERB
emaj-122	37	2	on	on	ADP
emaj-122	37	3	this	this	DET
emaj-122	37	4	discussion	discussion	NOUN
emaj-122	37	5	,	,	PUNCT
emaj-122	37	6	our	our	PRON
emaj-122	37	7	research	research	NOUN
emaj-122	37	8	proposes	propose	VERB
emaj-122	37	9	:	:	PUNCT
emaj-122	37	10	h1	h1	NOUN
emaj-122	37	11	:	:	PUNCT
emaj-122	37	12	consumers	consumer	NOUN
emaj-122	37	13	’	'	PUNCT
emaj-122	37	14	level	level	NOUN
emaj-122	37	15	of	of	ADP
emaj-122	37	16	besc	besc	NOUN
emaj-122	37	17	positively	positively	ADV
emaj-122	37	18	increases	increase	VERB
emaj-122	37	19	recall	recall	NOUN
emaj-122	37	20	of	of	ADP
emaj-122	37	21	in	in	ADP
emaj-122	37	22	-	-	PUNCT
emaj-122	37	23	app	app	NOUN
emaj-122	37	24	mobile	mobile	ADJ
emaj-122	37	25	banner	banner	NOUN
emaj-122	37	26	ads	ad	NOUN
emaj-122	37	27	.	.	PUNCT
emaj-122	38	1	volume	volume	NOUN
emaj-122	38	2	7	7	NUM
emaj-122	38	3	no	no	DET
emaj-122	38	4	1	1	NUM
emaj-122	38	5	(	(	PUNCT
emaj-122	38	6	2017	2017	NUM
emaj-122	38	7	)	)	PUNCT
emaj-122	38	8	|	|	ADV
emaj-122	38	9	issn	issn	VERB
emaj-122	38	10	2158	2158	NUM
emaj-122	38	11	-	-	SYM
emaj-122	38	12	8708	8708	NUM
emaj-122	38	13	(	(	PUNCT
emaj-122	38	14	online	online	NOUN
emaj-122	38	15	)	)	PUNCT
emaj-122	38	16	|	|	ADV
emaj-122	38	17	doi	doi	X
emaj-122	38	18	10.5195	10.5195	NUM
emaj-122	38	19	/	/	SYM
emaj-122	38	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	39	1	|	|	ADV
emaj-122	39	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-122	39	3	mesut	mesut	PROPN
emaj-122	39	4	çiçek	çiçek	PROPN
emaj-122	39	5	,	,	PUNCT
emaj-122	39	6	i̇rem	i̇rem	PROPN
emaj-122	39	7	eren	eren	PROPN
emaj-122	39	8	-	-	PUNCT
emaj-122	39	9	erdoğmuş	erdoğmuş	PROPN
emaj-122	39	10	,	,	PUNCT
emaj-122	39	11	i̇kram	i̇kram	NOUN
emaj-122	39	12	daştan	daştan	ADJ
emaj-122	39	13	emerging	emerge	VERB
emaj-122	39	14	markets	market	NOUN
emaj-122	39	15	journal	journal	NOUN
emaj-122	39	16	|	|	ADV
emaj-122	39	17	p	p	NOUN
emaj-122	39	18	a	a	DET
emaj-122	39	19	g	g	NOUN
emaj-122	39	20	e	e	NOUN
emaj-122	39	21	|12	|12	NUM
emaj-122	39	22	2.2	2.2	NUM
emaj-122	39	23	.	.	PUNCT
emaj-122	40	1	product	product	NOUN
emaj-122	40	2	involvement	involvement	NOUN
emaj-122	40	3	product	product	NOUN
emaj-122	40	4	involvement	involvement	NOUN
emaj-122	40	5	refers	refer	VERB
emaj-122	40	6	to	to	ADP
emaj-122	40	7	the	the	DET
emaj-122	40	8	personal	personal	ADJ
emaj-122	40	9	relevance	relevance	NOUN
emaj-122	40	10	of	of	ADP
emaj-122	40	11	the	the	DET
emaj-122	40	12	product	product	NOUN
emaj-122	40	13	,	,	PUNCT
emaj-122	40	14	based	base	VERB
emaj-122	40	15	on	on	ADP
emaj-122	40	16	inherent	inherent	ADJ
emaj-122	40	17	needs	need	NOUN
emaj-122	40	18	,	,	PUNCT
emaj-122	40	19	values	value	NOUN
emaj-122	40	20	,	,	PUNCT
emaj-122	40	21	and	and	CCONJ
emaj-122	40	22	interests	interest	NOUN
emaj-122	40	23	of	of	ADP
emaj-122	40	24	the	the	DET
emaj-122	40	25	consumer	consumer	NOUN
emaj-122	40	26	(	(	PUNCT
emaj-122	40	27	zaichkowsky	zaichkowsky	PROPN
emaj-122	40	28	,	,	PUNCT
emaj-122	40	29	1985	1985	NUM
emaj-122	40	30	)	)	PUNCT
emaj-122	40	31	.	.	PUNCT
emaj-122	41	1	level	level	NOUN
emaj-122	41	2	of	of	ADP
emaj-122	41	3	involvement	involvement	NOUN
emaj-122	41	4	is	be	AUX
emaj-122	41	5	determined	determine	VERB
emaj-122	41	6	with	with	ADP
emaj-122	41	7	respect	respect	NOUN
emaj-122	41	8	to	to	ADP
emaj-122	41	9	how	how	SCONJ
emaj-122	41	10	much	much	ADJ
emaj-122	41	11	active	active	ADJ
emaj-122	41	12	engagement	engagement	NOUN
emaj-122	41	13	is	be	AUX
emaj-122	41	14	needed	need	VERB
emaj-122	41	15	for	for	ADP
emaj-122	41	16	productfocused	productfocuse	VERB
emaj-122	41	17	judgment	judgment	NOUN
emaj-122	41	18	and	and	CCONJ
emaj-122	41	19	decision	decision	NOUN
emaj-122	41	20	-	-	PUNCT
emaj-122	41	21	making	making	NOUN
emaj-122	41	22	(	(	PUNCT
emaj-122	41	23	petty	petty	ADJ
emaj-122	41	24	,	,	PUNCT
emaj-122	41	25	cacioppo	cacioppo	NOUN
emaj-122	41	26	,	,	PUNCT
emaj-122	41	27	and	and	CCONJ
emaj-122	41	28	schumann	schumann	PROPN
emaj-122	41	29	1983	1983	NUM
emaj-122	41	30	;	;	PUNCT
emaj-122	41	31	zaichkowsky	zaichkowsky	NUM
emaj-122	41	32	1985	1985	NUM
emaj-122	41	33	)	)	PUNCT
emaj-122	41	34	.	.	PUNCT
emaj-122	42	1	consumers	consumer	NOUN
emaj-122	42	2	develop	develop	VERB
emaj-122	42	3	diversified	diversified	ADJ
emaj-122	42	4	involvement	involvement	NOUN
emaj-122	42	5	levels	level	NOUN
emaj-122	42	6	through	through	ADP
emaj-122	42	7	product	product	NOUN
emaj-122	42	8	categories	category	NOUN
emaj-122	42	9	(	(	PUNCT
emaj-122	42	10	manzur	manzur	VERB
emaj-122	42	11	et	et	PROPN
emaj-122	42	12	al	al	PROPN
emaj-122	42	13	.	.	PROPN
emaj-122	42	14	,	,	PUNCT
emaj-122	42	15	2012	2012	NUM
emaj-122	42	16	)	)	PUNCT
emaj-122	42	17	.	.	PUNCT
emaj-122	43	1	low	low	ADJ
emaj-122	43	2	-	-	PUNCT
emaj-122	43	3	involvement	involvement	NOUN
emaj-122	43	4	products	product	NOUN
emaj-122	43	5	are	be	AUX
emaj-122	43	6	consumable	consumable	ADJ
emaj-122	43	7	items	item	NOUN
emaj-122	43	8	that	that	PRON
emaj-122	43	9	require	require	VERB
emaj-122	43	10	minimal	minimal	ADJ
emaj-122	43	11	effort	effort	NOUN
emaj-122	43	12	and	and	CCONJ
emaj-122	43	13	consideration	consideration	NOUN
emaj-122	43	14	before	before	ADP
emaj-122	43	15	purchasing	purchase	VERB
emaj-122	43	16	whereas	whereas	SCONJ
emaj-122	43	17	high	high	ADJ
emaj-122	43	18	-	-	PUNCT
emaj-122	43	19	involvement	involvement	NOUN
emaj-122	43	20	products	product	NOUN
emaj-122	43	21	entail	entail	VERB
emaj-122	43	22	more	more	ADJ
emaj-122	43	23	effort	effort	NOUN
emaj-122	43	24	and	and	CCONJ
emaj-122	43	25	consideration	consideration	NOUN
emaj-122	43	26	prior	prior	ADV
emaj-122	43	27	to	to	ADP
emaj-122	43	28	their	their	PRON
emaj-122	43	29	purchase	purchase	NOUN
emaj-122	43	30	.	.	PUNCT
emaj-122	44	1	recall	recall	PROPN
emaj-122	44	2	,	,	PUNCT
emaj-122	44	3	which	which	PRON
emaj-122	44	4	requires	require	VERB
emaj-122	44	5	sufficient	sufficient	ADJ
emaj-122	44	6	attention	attention	NOUN
emaj-122	44	7	,	,	PUNCT
emaj-122	44	8	is	be	AUX
emaj-122	44	9	more	more	ADV
emaj-122	44	10	likely	likely	ADJ
emaj-122	44	11	for	for	ADP
emaj-122	44	12	high	high	ADJ
emaj-122	44	13	-	-	PUNCT
emaj-122	44	14	involvement	involvement	NOUN
emaj-122	44	15	products	product	NOUN
emaj-122	44	16	.	.	PUNCT
emaj-122	45	1	consumers	consumer	NOUN
emaj-122	45	2	pay	pay	VERB
emaj-122	45	3	more	more	ADJ
emaj-122	45	4	attention	attention	NOUN
emaj-122	45	5	to	to	ADP
emaj-122	45	6	advertisements	advertisement	NOUN
emaj-122	45	7	of	of	ADP
emaj-122	45	8	products	product	NOUN
emaj-122	45	9	that	that	PRON
emaj-122	45	10	they	they	PRON
emaj-122	45	11	have	have	VERB
emaj-122	45	12	high	high	ADJ
emaj-122	45	13	involvement	involvement	NOUN
emaj-122	45	14	with	with	ADP
emaj-122	45	15	(	(	PUNCT
emaj-122	45	16	holbrook	holbrook	NOUN
emaj-122	45	17	and	and	CCONJ
emaj-122	45	18	lehmann	lehmann	PROPN
emaj-122	45	19	1980	1980	NUM
emaj-122	45	20	)	)	PUNCT
emaj-122	45	21	since	since	SCONJ
emaj-122	45	22	they	they	PRON
emaj-122	45	23	have	have	VERB
emaj-122	45	24	more	more	ADV
emaj-122	45	25	important	important	ADJ
emaj-122	45	26	personal	personal	ADJ
emaj-122	45	27	consequences	consequence	NOUN
emaj-122	45	28	(	(	PUNCT
emaj-122	45	29	apsler	apsler	ADJ
emaj-122	45	30	and	and	CCONJ
emaj-122	45	31	sears	sear	NOUN
emaj-122	45	32	1968	1968	NUM
emaj-122	45	33	)	)	PUNCT
emaj-122	45	34	;	;	PUNCT
emaj-122	45	35	therefore	therefore	ADV
emaj-122	45	36	,	,	PUNCT
emaj-122	45	37	are	be	AUX
emaj-122	45	38	personally	personally	ADV
emaj-122	45	39	relevant	relevant	ADJ
emaj-122	45	40	and	and	CCONJ
emaj-122	45	41	intrinsically	intrinsically	ADV
emaj-122	45	42	important	important	ADJ
emaj-122	45	43	to	to	ADP
emaj-122	45	44	consumers	consumer	NOUN
emaj-122	45	45	(	(	PUNCT
emaj-122	45	46	sherif	sherif	PROPN
emaj-122	45	47	and	and	CCONJ
emaj-122	45	48	hovland	hovland	NOUN
emaj-122	45	49	1961	1961	NUM
emaj-122	45	50	)	)	PUNCT
emaj-122	45	51	.	.	PUNCT
emaj-122	46	1	thus	thus	ADV
emaj-122	46	2	:	:	PUNCT
emaj-122	46	3	h2	h2	NOUN
emaj-122	46	4	:	:	PUNCT
emaj-122	46	5	consumers	consumer	NOUN
emaj-122	46	6	’	'	PUNCT
emaj-122	46	7	level	level	NOUN
emaj-122	46	8	of	of	ADP
emaj-122	46	9	involvement	involvement	NOUN
emaj-122	46	10	with	with	ADP
emaj-122	46	11	a	a	DET
emaj-122	46	12	product	product	NOUN
emaj-122	46	13	category	category	NOUN
emaj-122	46	14	increases	increase	VERB
emaj-122	46	15	brand	brand	NOUN
emaj-122	46	16	recall	recall	NOUN
emaj-122	46	17	of	of	ADP
emaj-122	46	18	inapp	inapp	NOUN
emaj-122	46	19	mobile	mobile	ADJ
emaj-122	46	20	banner	banner	NOUN
emaj-122	46	21	ads	ad	NOUN
emaj-122	46	22	.	.	PUNCT
emaj-122	47	1	2.3	2.3	NUM
emaj-122	47	2	.	.	PUNCT
emaj-122	47	3	brand	brand	NOUN
emaj-122	47	4	attitude	attitude	NOUN
emaj-122	47	5	it	it	PRON
emaj-122	47	6	was	be	AUX
emaj-122	47	7	ehrenberg	ehrenberg	PROPN
emaj-122	47	8	(	(	PUNCT
emaj-122	47	9	1974	1974	NUM
emaj-122	47	10	)	)	PUNCT
emaj-122	47	11	,	,	PUNCT
emaj-122	47	12	who	who	PRON
emaj-122	47	13	first	first	ADV
emaj-122	47	14	argued	argue	VERB
emaj-122	47	15	that	that	SCONJ
emaj-122	47	16	consumers	consumer	NOUN
emaj-122	47	17	typically	typically	ADV
emaj-122	47	18	only	only	ADV
emaj-122	47	19	pay	pay	VERB
emaj-122	47	20	attention	attention	NOUN
emaj-122	47	21	to	to	ADP
emaj-122	47	22	advertising	advertising	NOUN
emaj-122	47	23	of	of	ADP
emaj-122	47	24	brands	brand	NOUN
emaj-122	47	25	for	for	ADP
emaj-122	47	26	which	which	PRON
emaj-122	47	27	they	they	PRON
emaj-122	47	28	have	have	VERB
emaj-122	47	29	a	a	DET
emaj-122	47	30	pre	pre	ADJ
emaj-122	47	31	-	-	ADJ
emaj-122	47	32	existing	exist	VERB
emaj-122	47	33	favorable	favorable	ADJ
emaj-122	47	34	attitude	attitude	NOUN
emaj-122	47	35	.	.	PUNCT
emaj-122	48	1	as	as	ADP
emaj-122	48	2	such	such	ADJ
emaj-122	48	3	,	,	PUNCT
emaj-122	48	4	users	user	NOUN
emaj-122	48	5	of	of	ADP
emaj-122	48	6	a	a	DET
emaj-122	48	7	brand	brand	NOUN
emaj-122	48	8	have	have	VERB
emaj-122	48	9	a	a	DET
emaj-122	48	10	higher	high	ADJ
emaj-122	48	11	recall	recall	NOUN
emaj-122	48	12	in	in	ADP
emaj-122	48	13	advertising	advertising	NOUN
emaj-122	48	14	of	of	ADP
emaj-122	48	15	the	the	DET
emaj-122	48	16	brand	brand	NOUN
emaj-122	48	17	and	and	CCONJ
emaj-122	48	18	hold	hold	VERB
emaj-122	48	19	a	a	DET
emaj-122	48	20	favorable	favorable	ADJ
emaj-122	48	21	attitude	attitude	NOUN
emaj-122	48	22	towards	towards	ADP
emaj-122	48	23	its	its	PRON
emaj-122	48	24	advertising	advertising	NOUN
emaj-122	48	25	(	(	PUNCT
emaj-122	48	26	rice	rice	NOUN
emaj-122	48	27	and	and	CCONJ
emaj-122	48	28	bennett	bennett	PROPN
emaj-122	48	29	,	,	PUNCT
emaj-122	48	30	1998	1998	NUM
emaj-122	48	31	)	)	PUNCT
emaj-122	48	32	.	.	PUNCT
emaj-122	49	1	similarly	similarly	ADV
emaj-122	49	2	,	,	PUNCT
emaj-122	49	3	prior	prior	ADJ
emaj-122	49	4	research	research	NOUN
emaj-122	49	5	in	in	ADP
emaj-122	49	6	advertising	advertising	NOUN
emaj-122	49	7	recall	recall	NOUN
emaj-122	49	8	suggests	suggest	VERB
emaj-122	49	9	that	that	SCONJ
emaj-122	49	10	well	well	ADV
emaj-122	49	11	-	-	PUNCT
emaj-122	49	12	known	know	VERB
emaj-122	49	13	brands	brand	NOUN
emaj-122	49	14	are	be	AUX
emaj-122	49	15	better	well	ADV
emaj-122	49	16	recalled	recall	VERB
emaj-122	49	17	than	than	ADP
emaj-122	49	18	unfamiliar	unfamiliar	ADJ
emaj-122	49	19	brands	brand	NOUN
emaj-122	49	20	by	by	ADP
emaj-122	49	21	consumers	consumer	NOUN
emaj-122	49	22	(	(	PUNCT
emaj-122	49	23	kent	kent	PROPN
emaj-122	49	24	and	and	CCONJ
emaj-122	49	25	allen	allen	PROPN
emaj-122	49	26	2004	2004	NUM
emaj-122	49	27	;	;	PUNCT
emaj-122	49	28	nelson	nelson	PROPN
emaj-122	49	29	,	,	PUNCT
emaj-122	49	30	yaros	yaro	NOUN
emaj-122	49	31	,	,	PUNCT
emaj-122	49	32	and	and	CCONJ
emaj-122	49	33	keum	keum	NOUN
emaj-122	49	34	2006	2006	NUM
emaj-122	49	35	;	;	PUNCT
emaj-122	49	36	schneider	schneider	NOUN
emaj-122	49	37	and	and	CCONJ
emaj-122	49	38	cornwell	cornwell	PROPN
emaj-122	49	39	2005	2005	NUM
emaj-122	49	40	)	)	PUNCT
emaj-122	49	41	.	.	PUNCT
emaj-122	50	1	nelson	nelson	PROPN
emaj-122	50	2	(	(	PUNCT
emaj-122	50	3	2002	2002	NUM
emaj-122	50	4	)	)	PUNCT
emaj-122	50	5	,	,	PUNCT
emaj-122	50	6	also	also	ADV
emaj-122	50	7	showed	show	VERB
emaj-122	50	8	in	in	ADP
emaj-122	50	9	a	a	DET
emaj-122	50	10	series	series	NOUN
emaj-122	50	11	of	of	ADP
emaj-122	50	12	experiments	experiment	NOUN
emaj-122	50	13	that	that	SCONJ
emaj-122	50	14	a	a	DET
emaj-122	50	15	brand	brand	NOUN
emaj-122	50	16	’s	’s	PART
emaj-122	50	17	market	market	NOUN
emaj-122	50	18	prominence	prominence	NOUN
emaj-122	50	19	in	in	ADP
emaj-122	50	20	the	the	DET
emaj-122	50	21	consumer	consumer	NOUN
emaj-122	50	22	mind	mind	NOUN
emaj-122	50	23	positively	positively	ADV
emaj-122	50	24	affected	affect	VERB
emaj-122	50	25	the	the	DET
emaj-122	50	26	recall	recall	NOUN
emaj-122	50	27	of	of	ADP
emaj-122	50	28	the	the	DET
emaj-122	50	29	brand	brand	NOUN
emaj-122	50	30	in	in	ADP
emaj-122	50	31	product	product	NOUN
emaj-122	50	32	placements	placement	NOUN
emaj-122	50	33	.	.	PUNCT
emaj-122	51	1	similarly	similarly	ADV
emaj-122	51	2	,	,	PUNCT
emaj-122	51	3	in	in	ADP
emaj-122	51	4	their	their	PRON
emaj-122	51	5	study	study	NOUN
emaj-122	51	6	on	on	ADP
emaj-122	51	7	product	product	NOUN
emaj-122	51	8	placement	placement	NOUN
emaj-122	51	9	in	in	ADP
emaj-122	51	10	computer	computer	NOUN
emaj-122	51	11	games	game	NOUN
emaj-122	51	12	,	,	PUNCT
emaj-122	51	13	mackaya	mackaya	PROPN
emaj-122	51	14	et	et	PROPN
emaj-122	51	15	.	.	PUNCT
emaj-122	52	1	al	al	PROPN
emaj-122	52	2	(	(	PUNCT
emaj-122	52	3	2009	2009	NUM
emaj-122	52	4	)	)	PUNCT
emaj-122	52	5	also	also	ADV
emaj-122	52	6	found	find	VERB
emaj-122	52	7	out	out	ADP
emaj-122	52	8	that	that	SCONJ
emaj-122	52	9	pre	pre	ADJ
emaj-122	52	10	-	-	ADJ
emaj-122	52	11	existing	exist	VERB
emaj-122	52	12	high	high	ADJ
emaj-122	52	13	positive	positive	ADJ
emaj-122	52	14	attitudes	attitude	NOUN
emaj-122	52	15	resulted	result	VERB
emaj-122	52	16	in	in	ADP
emaj-122	52	17	higher	high	ADJ
emaj-122	52	18	levels	level	NOUN
emaj-122	52	19	of	of	ADP
emaj-122	52	20	both	both	CCONJ
emaj-122	52	21	spontaneous	spontaneous	ADJ
emaj-122	52	22	and	and	CCONJ
emaj-122	52	23	prompted	prompt	VERB
emaj-122	52	24	recall	recall	NOUN
emaj-122	52	25	.	.	PUNCT
emaj-122	53	1	in	in	ADP
emaj-122	53	2	mobile	mobile	ADJ
emaj-122	53	3	advertising	advertising	NOUN
emaj-122	53	4	,	,	PUNCT
emaj-122	53	5	bhave	bhave	PROPN
emaj-122	53	6	,	,	PUNCT
emaj-122	53	7	jain	jain	PROPN
emaj-122	53	8	and	and	CCONJ
emaj-122	53	9	roy	roy	PROPN
emaj-122	53	10	(	(	PUNCT
emaj-122	53	11	2013	2013	NUM
emaj-122	53	12	)	)	PUNCT
emaj-122	53	13	found	find	VERB
emaj-122	53	14	out	out	ADP
emaj-122	53	15	that	that	SCONJ
emaj-122	53	16	the	the	DET
emaj-122	53	17	recall	recall	NOUN
emaj-122	53	18	was	be	AUX
emaj-122	53	19	higher	high	ADJ
emaj-122	53	20	if	if	SCONJ
emaj-122	53	21	the	the	DET
emaj-122	53	22	brand	brand	NOUN
emaj-122	53	23	also	also	ADV
emaj-122	53	24	used	use	VERB
emaj-122	53	25	other	other	ADJ
emaj-122	53	26	media	medium	NOUN
emaj-122	53	27	for	for	ADP
emaj-122	53	28	advertisement	advertisement	NOUN
emaj-122	53	29	as	as	ADV
emaj-122	53	30	well	well	ADV
emaj-122	53	31	and	and	CCONJ
emaj-122	53	32	ensuring	ensure	VERB
emaj-122	53	33	that	that	SCONJ
emaj-122	53	34	consumers	consumer	NOUN
emaj-122	53	35	were	be	AUX
emaj-122	53	36	already	already	ADV
emaj-122	53	37	familiar	familiar	ADJ
emaj-122	53	38	with	with	ADP
emaj-122	53	39	the	the	DET
emaj-122	53	40	brands	brand	NOUN
emaj-122	53	41	.	.	PUNCT
emaj-122	54	1	similarly	similarly	ADV
emaj-122	54	2	,	,	PUNCT
emaj-122	54	3	the	the	DET
emaj-122	54	4	study	study	NOUN
emaj-122	54	5	by	by	ADP
emaj-122	54	6	siemens	siemens	PROPN
emaj-122	54	7	et	et	PROPN
emaj-122	54	8	al	al	PROPN
emaj-122	54	9	.	.	PROPN
emaj-122	55	1	(	(	PUNCT
emaj-122	55	2	2015	2015	NUM
emaj-122	55	3	)	)	PUNCT
emaj-122	55	4	located	locate	VERB
emaj-122	55	5	the	the	DET
emaj-122	55	6	positive	positive	ADJ
emaj-122	55	7	impact	impact	NOUN
emaj-122	55	8	of	of	ADP
emaj-122	55	9	a	a	DET
emaj-122	55	10	well	well	ADV
emaj-122	55	11	-	-	PUNCT
emaj-122	55	12	known	know	VERB
emaj-122	55	13	brand	brand	NOUN
emaj-122	55	14	on	on	ADP
emaj-122	55	15	brand	brand	NOUN
emaj-122	55	16	recall	recall	NOUN
emaj-122	55	17	within	within	ADP
emaj-122	55	18	in	in	ADP
emaj-122	55	19	-	-	PUNCT
emaj-122	55	20	game	game	NOUN
emaj-122	55	21	advertising	advertising	NOUN
emaj-122	55	22	.	.	PUNCT
emaj-122	56	1	thus	thus	ADV
emaj-122	56	2	:	:	PUNCT
emaj-122	56	3	h3	h3	NOUN
emaj-122	56	4	:	:	PUNCT
emaj-122	56	5	pre	pre	ADJ
emaj-122	56	6	-	-	ADJ
emaj-122	56	7	existing	exist	VERB
emaj-122	56	8	positive	positive	ADJ
emaj-122	56	9	brand	brand	NOUN
emaj-122	56	10	attitude	attitude	NOUN
emaj-122	56	11	increases	increase	VERB
emaj-122	56	12	recall	recall	NOUN
emaj-122	56	13	of	of	ADP
emaj-122	56	14	in	in	ADP
emaj-122	56	15	-	-	PUNCT
emaj-122	56	16	app	app	NOUN
emaj-122	56	17	mobile	mobile	ADJ
emaj-122	56	18	banner	banner	NOUN
emaj-122	56	19	ads	ad	NOUN
emaj-122	56	20	.	.	PUNCT
emaj-122	57	1	2.4	2.4	NUM
emaj-122	57	2	.	.	PUNCT
emaj-122	57	3	attitude	attitude	NOUN
emaj-122	57	4	towards	towards	ADP
emaj-122	57	5	application	application	NOUN
emaj-122	57	6	according	accord	VERB
emaj-122	57	7	to	to	ADP
emaj-122	57	8	the	the	DET
emaj-122	57	9	limited	limited	ADJ
emaj-122	57	10	capacity	capacity	NOUN
emaj-122	57	11	model	model	NOUN
emaj-122	57	12	of	of	ADP
emaj-122	57	13	mediated	mediate	VERB
emaj-122	57	14	message	message	NOUN
emaj-122	57	15	processing	processing	NOUN
emaj-122	57	16	(	(	PUNCT
emaj-122	57	17	lang	lang	PROPN
emaj-122	57	18	,	,	PUNCT
emaj-122	57	19	2000	2000	NUM
emaj-122	57	20	)	)	PUNCT
emaj-122	57	21	,	,	PUNCT
emaj-122	57	22	people	people	NOUN
emaj-122	57	23	have	have	AUX
emaj-122	57	24	limited	limit	VERB
emaj-122	57	25	capacity	capacity	NOUN
emaj-122	57	26	information	information	NOUN
emaj-122	57	27	processing	processing	NOUN
emaj-122	57	28	,	,	PUNCT
emaj-122	57	29	and	and	CCONJ
emaj-122	57	30	activate	activate	VERB
emaj-122	57	31	it	it	PRON
emaj-122	57	32	automatically	automatically	ADV
emaj-122	57	33	in	in	ADP
emaj-122	57	34	response	response	NOUN
emaj-122	57	35	to	to	ADP
emaj-122	57	36	motivationally	motivationally	ADV
emaj-122	57	37	relevant	relevant	ADJ
emaj-122	57	38	stimuli	stimulus	NOUN
emaj-122	57	39	in	in	ADP
emaj-122	57	40	the	the	DET
emaj-122	57	41	environment	environment	NOUN
emaj-122	57	42	.	.	PUNCT
emaj-122	58	1	thus	thus	ADV
emaj-122	58	2	,	,	PUNCT
emaj-122	58	3	whether	whether	SCONJ
emaj-122	58	4	a	a	DET
emaj-122	58	5	consumer	consumer	NOUN
emaj-122	58	6	has	have	AUX
emaj-122	58	7	a	a	DET
emaj-122	58	8	positive	positive	ADJ
emaj-122	58	9	or	or	CCONJ
emaj-122	58	10	negative	negative	ADJ
emaj-122	58	11	attitude	attitude	NOUN
emaj-122	58	12	towards	towards	ADP
emaj-122	58	13	mobile	mobile	ADJ
emaj-122	58	14	application	application	NOUN
emaj-122	58	15	may	may	AUX
emaj-122	58	16	influence	influence	VERB
emaj-122	58	17	consumer	consumer	NOUN
emaj-122	58	18	motivation	motivation	NOUN
emaj-122	58	19	,	,	PUNCT
emaj-122	58	20	their	their	PRON
emaj-122	58	21	information	information	NOUN
emaj-122	58	22	processing	processing	NOUN
emaj-122	58	23	,	,	PUNCT
emaj-122	58	24	and	and	CCONJ
emaj-122	58	25	their	their	PRON
emaj-122	58	26	memory	memory	NOUN
emaj-122	58	27	in	in	ADP
emaj-122	58	28	return	return	NOUN
emaj-122	58	29	.	.	PUNCT
emaj-122	59	1	siemens	siemens	PROPN
emaj-122	59	2	et	et	PROPN
emaj-122	59	3	.	.	PUNCT
emaj-122	60	1	al	al	PROPN
emaj-122	60	2	(	(	PUNCT
emaj-122	60	3	2015b	2015b	NUM
emaj-122	60	4	)	)	PUNCT
emaj-122	60	5	concluded	conclude	VERB
emaj-122	60	6	in	in	ADP
emaj-122	60	7	their	their	PRON
emaj-122	60	8	study	study	NOUN
emaj-122	60	9	that	that	PRON
emaj-122	60	10	enjoyment	enjoyment	NOUN
emaj-122	60	11	and	and	CCONJ
emaj-122	60	12	flow	flow	NOUN
emaj-122	60	13	had	have	VERB
emaj-122	60	14	a	a	DET
emaj-122	60	15	mediating	mediate	VERB
emaj-122	60	16	positive	positive	ADJ
emaj-122	60	17	influence	influence	NOUN
emaj-122	60	18	on	on	ADP
emaj-122	60	19	brand	brand	NOUN
emaj-122	60	20	attitude	attitude	NOUN
emaj-122	60	21	in	in	ADP
emaj-122	60	22	ingame	ingame	NOUN
emaj-122	60	23	advertising	advertising	NOUN
emaj-122	60	24	.	.	PUNCT
emaj-122	61	1	similarly	similarly	ADV
emaj-122	61	2	,	,	PUNCT
emaj-122	61	3	yoo	yoo	PROPN
emaj-122	61	4	and	and	CCONJ
emaj-122	61	5	pena	pena	PROPN
emaj-122	61	6	(	(	PUNCT
emaj-122	61	7	2001	2001	NUM
emaj-122	61	8	)	)	PUNCT
emaj-122	61	9	showed	show	VERB
emaj-122	61	10	in	in	ADP
emaj-122	61	11	their	their	PRON
emaj-122	61	12	study	study	NOUN
emaj-122	61	13	that	that	SCONJ
emaj-122	61	14	the	the	DET
emaj-122	61	15	negative	negative	ADJ
emaj-122	61	16	associations	association	NOUN
emaj-122	61	17	of	of	ADP
emaj-122	61	18	a	a	DET
emaj-122	61	19	violent	violent	ADJ
emaj-122	61	20	video	video	NOUN
emaj-122	61	21	game	game	NOUN
emaj-122	61	22	elicited	elicit	VERB
emaj-122	61	23	low	low	ADJ
emaj-122	61	24	brand	brand	NOUN
emaj-122	61	25	recall	recall	NOUN
emaj-122	61	26	in	in	ADP
emaj-122	61	27	in	in	ADP
emaj-122	61	28	-	-	PUNCT
emaj-122	61	29	game	game	NOUN
emaj-122	61	30	advertising	advertising	NOUN
emaj-122	61	31	.	.	PUNCT
emaj-122	62	1	thus	thus	ADV
emaj-122	62	2	,	,	PUNCT
emaj-122	62	3	it	it	PRON
emaj-122	62	4	can	can	AUX
emaj-122	62	5	be	be	AUX
emaj-122	62	6	inferred	infer	VERB
emaj-122	62	7	from	from	ADP
emaj-122	62	8	their	their	PRON
emaj-122	62	9	results	result	NOUN
emaj-122	62	10	that	that	SCONJ
emaj-122	62	11	consumer	consumer	NOUN
emaj-122	62	12	’s	’s	PART
emaj-122	62	13	attitude	attitude	NOUN
emaj-122	62	14	(	(	PUNCT
emaj-122	62	15	liking	like	VERB
emaj-122	62	16	)	)	PUNCT
emaj-122	62	17	towards	towards	ADP
emaj-122	62	18	the	the	DET
emaj-122	62	19	mobile	mobile	ADJ
emaj-122	62	20	applications	application	NOUN
emaj-122	62	21	may	may	AUX
emaj-122	62	22	divert	divert	VERB
emaj-122	62	23	or	or	CCONJ
emaj-122	62	24	focus	focus	VERB
emaj-122	62	25	consumer	consumer	NOUN
emaj-122	62	26	attention	attention	NOUN
emaj-122	62	27	on	on	ADP
emaj-122	62	28	the	the	DET
emaj-122	62	29	ad	ad	NOUN
emaj-122	62	30	,	,	PUNCT
emaj-122	62	31	and	and	CCONJ
emaj-122	62	32	hence	hence	ADV
emaj-122	62	33	have	have	VERB
emaj-122	62	34	an	an	DET
emaj-122	62	35	impact	impact	NOUN
emaj-122	62	36	on	on	ADP
emaj-122	62	37	brand	brand	NOUN
emaj-122	62	38	recall	recall	NOUN
emaj-122	62	39	.	.	PUNCT
emaj-122	63	1	thus	thus	ADV
emaj-122	63	2	:	:	PUNCT
emaj-122	63	3	h4	h4	NOUN
emaj-122	63	4	:	:	PUNCT
emaj-122	63	5	positive	positive	ADJ
emaj-122	63	6	attitude	attitude	NOUN
emaj-122	63	7	towards	towards	ADP
emaj-122	63	8	the	the	DET
emaj-122	63	9	application	application	NOUN
emaj-122	63	10	increases	increase	VERB
emaj-122	63	11	recall	recall	NOUN
emaj-122	63	12	of	of	ADP
emaj-122	63	13	in	in	ADP
emaj-122	63	14	-	-	PUNCT
emaj-122	63	15	app	app	NOUN
emaj-122	63	16	mobile	mobile	ADJ
emaj-122	63	17	banner	banner	NOUN
emaj-122	63	18	ads	ad	NOUN
emaj-122	63	19	.	.	PUNCT
emaj-122	64	1	2.5	2.5	NUM
emaj-122	64	2	.	.	PUNCT
emaj-122	65	1	banner	banner	NOUN
emaj-122	65	2	location	location	NOUN
emaj-122	65	3	since	since	SCONJ
emaj-122	65	4	the	the	DET
emaj-122	65	5	screens	screen	NOUN
emaj-122	65	6	of	of	ADP
emaj-122	65	7	mobile	mobile	ADJ
emaj-122	65	8	phones	phone	NOUN
emaj-122	65	9	are	be	AUX
emaj-122	65	10	small	small	ADJ
emaj-122	65	11	,	,	PUNCT
emaj-122	65	12	there	there	PRON
emaj-122	65	13	are	be	VERB
emaj-122	65	14	only	only	ADV
emaj-122	65	15	limited	limited	ADJ
emaj-122	65	16	places	place	NOUN
emaj-122	65	17	for	for	ADP
emaj-122	65	18	banner	banner	NOUN
emaj-122	65	19	ads	ad	NOUN
emaj-122	65	20	within	within	ADP
emaj-122	65	21	the	the	DET
emaj-122	65	22	applications	application	NOUN
emaj-122	65	23	.	.	PUNCT
emaj-122	66	1	in	in	ADP
emaj-122	66	2	-	-	PUNCT
emaj-122	66	3	app	app	NOUN
emaj-122	66	4	mobile	mobile	ADJ
emaj-122	66	5	ads	ad	NOUN
emaj-122	66	6	are	be	AUX
emaj-122	66	7	mostly	mostly	ADV
emaj-122	66	8	embedded	embed	VERB
emaj-122	66	9	at	at	ADP
emaj-122	66	10	the	the	DET
emaj-122	66	11	top	top	NOUN
emaj-122	66	12	or	or	CCONJ
emaj-122	66	13	bottom	bottom	NOUN
emaj-122	66	14	of	of	ADP
emaj-122	66	15	the	the	DET
emaj-122	66	16	application	application	NOUN
emaj-122	66	17	(	(	PUNCT
emaj-122	66	18	woolridge	woolridge	NOUN
emaj-122	66	19	and	and	CCONJ
emaj-122	66	20	schneider	schneider	NOUN
emaj-122	66	21	,	,	PUNCT
emaj-122	66	22	2011	2011	NUM
emaj-122	66	23	)	)	PUNCT
emaj-122	66	24	.	.	PUNCT
emaj-122	67	1	although	although	SCONJ
emaj-122	67	2	there	there	PRON
emaj-122	67	3	is	be	VERB
emaj-122	67	4	hardly	hardly	ADV
emaj-122	67	5	ever	ever	ADV
emaj-122	67	6	study	study	VERB
emaj-122	67	7	about	about	ADP
emaj-122	67	8	the	the	DET
emaj-122	67	9	effect	effect	NOUN
emaj-122	67	10	of	of	ADP
emaj-122	67	11	mobile	mobile	ADJ
emaj-122	67	12	banner	banner	NOUN
emaj-122	67	13	location	location	NOUN
emaj-122	67	14	on	on	ADP
emaj-122	67	15	the	the	DET
emaj-122	67	16	ad	ad	NOUN
emaj-122	67	17	effectiveness	effectiveness	NOUN
emaj-122	67	18	,	,	PUNCT
emaj-122	67	19	there	there	PRON
emaj-122	67	20	are	be	VERB
emaj-122	67	21	some	some	DET
emaj-122	67	22	studies	study	NOUN
emaj-122	67	23	about	about	ADP
emaj-122	67	24	banner	banner	NOUN
emaj-122	67	25	location	location	NOUN
emaj-122	67	26	’s	’s	PART
emaj-122	67	27	effectiveness	effectiveness	NOUN
emaj-122	67	28	in	in	ADP
emaj-122	67	29	the	the	DET
emaj-122	67	30	context	context	NOUN
emaj-122	67	31	of	of	ADP
emaj-122	67	32	computer	computer	NOUN
emaj-122	67	33	web	web	NOUN
emaj-122	67	34	pages	page	NOUN
emaj-122	67	35	which	which	PRON
emaj-122	67	36	come	come	VERB
emaj-122	67	37	up	up	ADP
emaj-122	67	38	with	with	ADP
emaj-122	67	39	contradictory	contradictory	ADJ
emaj-122	67	40	results	result	NOUN
emaj-122	67	41	.	.	PUNCT
emaj-122	68	1	for	for	ADP
emaj-122	68	2	example	example	NOUN
emaj-122	68	3	,	,	PUNCT
emaj-122	68	4	resnick	resnick	PROPN
emaj-122	68	5	and	and	CCONJ
emaj-122	68	6	albert	albert	PROPN
emaj-122	68	7	(	(	PUNCT
emaj-122	68	8	2014	2014	NUM
emaj-122	68	9	)	)	PUNCT
emaj-122	68	10	revealed	reveal	VERB
emaj-122	68	11	that	that	SCONJ
emaj-122	68	12	top	top	NOUN
emaj-122	68	13	of	of	ADP
emaj-122	68	14	the	the	DET
emaj-122	68	15	page	page	NOUN
emaj-122	68	16	is	be	AUX
emaj-122	68	17	one	one	NUM
emaj-122	68	18	of	of	ADP
emaj-122	68	19	the	the	DET
emaj-122	68	20	most	most	ADV
emaj-122	68	21	effective	effective	ADJ
emaj-122	68	22	locations	location	NOUN
emaj-122	68	23	to	to	PART
emaj-122	68	24	get	get	VERB
emaj-122	68	25	user	user	NOUN
emaj-122	68	26	’s	’s	PART
emaj-122	68	27	attention	attention	NOUN
emaj-122	68	28	.	.	PUNCT
emaj-122	69	1	on	on	ADP
emaj-122	69	2	the	the	DET
emaj-122	69	3	other	other	ADJ
emaj-122	69	4	hand	hand	NOUN
emaj-122	69	5	,	,	PUNCT
emaj-122	69	6	goodrich	goodrich	NOUN
emaj-122	69	7	(	(	PUNCT
emaj-122	69	8	2010	2010	NUM
emaj-122	69	9	)	)	PUNCT
emaj-122	69	10	claimed	claim	VERB
emaj-122	69	11	that	that	SCONJ
emaj-122	69	12	ads	ad	NOUN
emaj-122	69	13	draw	draw	VERB
emaj-122	69	14	more	more	ADJ
emaj-122	69	15	attention	attention	NOUN
emaj-122	69	16	when	when	SCONJ
emaj-122	69	17	they	they	PRON
emaj-122	69	18	are	be	AUX
emaj-122	69	19	placed	place	VERB
emaj-122	69	20	at	at	ADP
emaj-122	69	21	the	the	DET
emaj-122	69	22	bottom	bottom	NOUN
emaj-122	69	23	of	of	ADP
emaj-122	69	24	the	the	DET
emaj-122	69	25	page	page	NOUN
emaj-122	69	26	rather	rather	ADV
emaj-122	69	27	than	than	ADP
emaj-122	69	28	at	at	ADP
emaj-122	69	29	the	the	DET
emaj-122	69	30	top	top	NOUN
emaj-122	69	31	.	.	PUNCT
emaj-122	70	1	furthermore	furthermore	ADV
emaj-122	70	2	,	,	PUNCT
emaj-122	70	3	çalışır	çalışır	PROPN
emaj-122	70	4	and	and	CCONJ
emaj-122	70	5	karaali	karaali	PROPN
emaj-122	70	6	(	(	PUNCT
emaj-122	70	7	2008	2008	NUM
emaj-122	70	8	)	)	PUNCT
emaj-122	70	9	indicated	indicate	VERB
emaj-122	70	10	that	that	SCONJ
emaj-122	70	11	there	there	PRON
emaj-122	70	12	is	be	VERB
emaj-122	70	13	no	no	DET
emaj-122	70	14	significant	significant	ADJ
emaj-122	70	15	relationship	relationship	NOUN
emaj-122	70	16	between	between	ADP
emaj-122	70	17	the	the	DET
emaj-122	70	18	banner	banner	NOUN
emaj-122	70	19	location	location	NOUN
emaj-122	70	20	and	and	CCONJ
emaj-122	70	21	advertising	advertising	NOUN
emaj-122	70	22	recognition	recognition	NOUN
emaj-122	70	23	.	.	PUNCT
emaj-122	71	1	in	in	ADP
emaj-122	71	2	the	the	DET
emaj-122	71	3	context	context	NOUN
emaj-122	71	4	of	of	ADP
emaj-122	71	5	mobile	mobile	ADJ
emaj-122	71	6	applications	application	NOUN
emaj-122	71	7	,	,	PUNCT
emaj-122	71	8	the	the	DET
emaj-122	71	9	thumbs	thumb	NOUN
emaj-122	71	10	of	of	ADP
emaj-122	71	11	the	the	DET
emaj-122	71	12	users	user	NOUN
emaj-122	71	13	generally	generally	ADV
emaj-122	71	14	located	locate	VERB
emaj-122	71	15	around	around	ADP
emaj-122	71	16	bottom	bottom	NOUN
emaj-122	71	17	of	of	ADP
emaj-122	71	18	the	the	DET
emaj-122	71	19	screen	screen	NOUN
emaj-122	71	20	.	.	PUNCT
emaj-122	72	1	therefore	therefore	ADV
emaj-122	72	2	,	,	PUNCT
emaj-122	72	3	the	the	DET
emaj-122	72	4	likelihood	likelihood	NOUN
emaj-122	72	5	to	to	PART
emaj-122	72	6	miss	miss	VERB
emaj-122	72	7	the	the	DET
emaj-122	72	8	in	in	ADP
emaj-122	72	9	-	-	PUNCT
emaj-122	72	10	app	app	NOUN
emaj-122	72	11	banner	banner	NOUN
emaj-122	72	12	ad	ad	NOUN
emaj-122	72	13	is	be	AUX
emaj-122	72	14	high	high	ADJ
emaj-122	72	15	when	when	SCONJ
emaj-122	72	16	it	it	PRON
emaj-122	72	17	is	be	AUX
emaj-122	72	18	located	locate	VERB
emaj-122	72	19	at	at	ADP
emaj-122	72	20	the	the	DET
emaj-122	72	21	bottom	bottom	NOUN
emaj-122	72	22	.	.	PUNCT
emaj-122	73	1	thus	thus	ADV
emaj-122	73	2	:	:	PUNCT
emaj-122	73	3	h5	h5	PROPN
emaj-122	73	4	:	:	PUNCT
emaj-122	73	5	embedding	embed	VERB
emaj-122	73	6	banner	banner	NOUN
emaj-122	73	7	ads	ad	NOUN
emaj-122	73	8	at	at	ADP
emaj-122	73	9	the	the	DET
emaj-122	73	10	top	top	NOUN
emaj-122	73	11	of	of	ADP
emaj-122	73	12	applications	application	NOUN
emaj-122	73	13	increases	increase	VERB
emaj-122	73	14	recall	recall	NOUN
emaj-122	73	15	of	of	ADP
emaj-122	73	16	in	in	ADP
emaj-122	73	17	-	-	PUNCT
emaj-122	73	18	app	app	NOUN
emaj-122	73	19	mobile	mobile	ADJ
emaj-122	73	20	banner	banner	NOUN
emaj-122	73	21	ads	ad	NOUN
emaj-122	73	22	.	.	PUNCT
emaj-122	74	1	volume	volume	NOUN
emaj-122	74	2	7	7	NUM
emaj-122	74	3	no	no	DET
emaj-122	74	4	1	1	NUM
emaj-122	74	5	(	(	PUNCT
emaj-122	74	6	2017	2017	NUM
emaj-122	74	7	)	)	PUNCT
emaj-122	74	8	|	|	ADV
emaj-122	74	9	issn	issn	VERB
emaj-122	74	10	2158	2158	NUM
emaj-122	74	11	-	-	SYM
emaj-122	74	12	8708	8708	NUM
emaj-122	74	13	(	(	PUNCT
emaj-122	74	14	online	online	NOUN
emaj-122	74	15	)	)	PUNCT
emaj-122	74	16	|	|	ADV
emaj-122	74	17	doi	doi	X
emaj-122	74	18	10.5195	10.5195	NUM
emaj-122	74	19	/	/	SYM
emaj-122	74	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	74	21	|	|	ADV
emaj-122	74	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-122	74	23	what	what	PRON
emaj-122	74	24	makes	make	VERB
emaj-122	74	25	consumers	consumer	NOUN
emaj-122	74	26	recall	recall	VERB
emaj-122	74	27	banner	banner	NOUN
emaj-122	74	28	ads	ad	NOUN
emaj-122	74	29	in	in	ADP
emaj-122	74	30	mobile	mobile	ADJ
emaj-122	74	31	applications	application	NOUN
emaj-122	74	32	page	page	NOUN
emaj-122	74	33	|13|	|13|	NOUN
emaj-122	74	34	emerging	emerge	VERB
emaj-122	74	35	markets	market	NOUN
emaj-122	74	36	journal	journal	NOUN
emaj-122	74	37	2.6	2.6	NUM
emaj-122	74	38	.	.	PUNCT
emaj-122	75	1	application	application	NOUN
emaj-122	75	2	orientation	orientation	NOUN
emaj-122	75	3	mobile	mobile	NOUN
emaj-122	75	4	applications	application	NOUN
emaj-122	75	5	can	can	AUX
emaj-122	75	6	be	be	AUX
emaj-122	75	7	designed	design	VERB
emaj-122	75	8	in	in	ADP
emaj-122	75	9	two	two	NUM
emaj-122	75	10	forms	form	NOUN
emaj-122	75	11	:	:	PUNCT
emaj-122	75	12	landscape	landscape	NOUN
emaj-122	75	13	and	and	CCONJ
emaj-122	75	14	portrait	portrait	NOUN
emaj-122	75	15	.	.	PUNCT
emaj-122	76	1	the	the	DET
emaj-122	76	2	orientation	orientation	NOUN
emaj-122	76	3	of	of	ADP
emaj-122	76	4	applications	application	NOUN
emaj-122	76	5	may	may	AUX
emaj-122	76	6	affect	affect	VERB
emaj-122	76	7	the	the	DET
emaj-122	76	8	effectiveness	effectiveness	NOUN
emaj-122	76	9	of	of	ADP
emaj-122	76	10	mobile	mobile	ADJ
emaj-122	76	11	banner	banner	NOUN
emaj-122	76	12	ads	ad	NOUN
emaj-122	76	13	since	since	SCONJ
emaj-122	76	14	the	the	DET
emaj-122	76	15	holding	hold	VERB
emaj-122	76	16	position	position	NOUN
emaj-122	76	17	of	of	ADP
emaj-122	76	18	the	the	DET
emaj-122	76	19	mobile	mobile	ADJ
emaj-122	76	20	phones	phone	NOUN
emaj-122	76	21	and	and	CCONJ
emaj-122	76	22	the	the	DET
emaj-122	76	23	dimensions	dimension	NOUN
emaj-122	76	24	of	of	ADP
emaj-122	76	25	the	the	DET
emaj-122	76	26	banners	banner	NOUN
emaj-122	76	27	are	be	AUX
emaj-122	76	28	different	different	ADJ
emaj-122	76	29	for	for	ADP
emaj-122	76	30	landscape	landscape	NOUN
emaj-122	76	31	and	and	CCONJ
emaj-122	76	32	portrait	portrait	NOUN
emaj-122	76	33	orientations	orientation	NOUN
emaj-122	76	34	.	.	PUNCT
emaj-122	77	1	in	in	ADP
emaj-122	77	2	this	this	DET
emaj-122	77	3	context	context	NOUN
emaj-122	77	4	,	,	PUNCT
emaj-122	77	5	it	it	PRON
emaj-122	77	6	is	be	AUX
emaj-122	77	7	hypothesized	hypothesize	VERB
emaj-122	77	8	that	that	SCONJ
emaj-122	77	9	;	;	PUNCT
emaj-122	77	10	h6	h6	PROPN
emaj-122	77	11	:	:	PUNCT
emaj-122	77	12	application	application	NOUN
emaj-122	77	13	orientation	orientation	NOUN
emaj-122	77	14	affects	affect	VERB
emaj-122	77	15	recall	recall	NOUN
emaj-122	77	16	of	of	ADP
emaj-122	77	17	in	in	ADP
emaj-122	77	18	-	-	PUNCT
emaj-122	77	19	app	app	NOUN
emaj-122	77	20	mobile	mobile	ADJ
emaj-122	77	21	banner	banner	NOUN
emaj-122	77	22	ads	ad	NOUN
emaj-122	77	23	.	.	PUNCT
emaj-122	78	1	3	3	X
emaj-122	78	2	.	.	X
emaj-122	78	3	methodology	methodology	NOUN
emaj-122	78	4	in	in	ADP
emaj-122	78	5	order	order	NOUN
emaj-122	78	6	to	to	PART
emaj-122	78	7	investigate	investigate	VERB
emaj-122	78	8	the	the	DET
emaj-122	78	9	effects	effect	NOUN
emaj-122	78	10	of	of	ADP
emaj-122	78	11	application	application	NOUN
emaj-122	78	12	orientation	orientation	NOUN
emaj-122	78	13	(	(	PUNCT
emaj-122	78	14	landscape	landscape	NOUN
emaj-122	78	15	and	and	CCONJ
emaj-122	78	16	portrait	portrait	NOUN
emaj-122	78	17	)	)	PUNCT
emaj-122	78	18	and	and	CCONJ
emaj-122	78	19	banner	banner	NOUN
emaj-122	78	20	location	location	NOUN
emaj-122	78	21	(	(	PUNCT
emaj-122	78	22	top	top	NOUN
emaj-122	78	23	and	and	CCONJ
emaj-122	78	24	bottom	bottom	ADJ
emaj-122	78	25	)	)	PUNCT
emaj-122	78	26	on	on	ADP
emaj-122	78	27	ad	ad	NOUN
emaj-122	78	28	recall	recall	NOUN
emaj-122	78	29	,	,	PUNCT
emaj-122	78	30	an	an	DET
emaj-122	78	31	experimental	experimental	ADJ
emaj-122	78	32	study	study	NOUN
emaj-122	78	33	was	be	AUX
emaj-122	78	34	designed	design	VERB
emaj-122	78	35	.	.	PUNCT
emaj-122	79	1	there	there	PRON
emaj-122	79	2	were	be	VERB
emaj-122	79	3	four	four	NUM
emaj-122	79	4	experimental	experimental	ADJ
emaj-122	79	5	groups	group	NOUN
emaj-122	79	6	and	and	CCONJ
emaj-122	79	7	subjects	subject	NOUN
emaj-122	79	8	that	that	PRON
emaj-122	79	9	were	be	AUX
emaj-122	79	10	randomly	randomly	ADV
emaj-122	79	11	assigned	assign	VERB
emaj-122	79	12	to	to	ADP
emaj-122	79	13	each	each	DET
emaj-122	79	14	group	group	NOUN
emaj-122	79	15	and	and	CCONJ
emaj-122	79	16	in	in	ADP
emaj-122	79	17	each	each	DET
emaj-122	79	18	group	group	NOUN
emaj-122	79	19	there	there	PRON
emaj-122	79	20	were	be	VERB
emaj-122	79	21	at	at	ADP
emaj-122	79	22	least	least	ADJ
emaj-122	79	23	50	50	NUM
emaj-122	79	24	subjects	subject	NOUN
emaj-122	79	25	.	.	PUNCT
emaj-122	80	1	they	they	PRON
emaj-122	80	2	were	be	AUX
emaj-122	80	3	given	give	VERB
emaj-122	80	4	a	a	DET
emaj-122	80	5	smart	smart	ADJ
emaj-122	80	6	phone	phone	NOUN
emaj-122	80	7	and	and	CCONJ
emaj-122	80	8	requested	request	VERB
emaj-122	80	9	to	to	PART
emaj-122	80	10	use	use	VERB
emaj-122	80	11	a	a	DET
emaj-122	80	12	mobile	mobile	ADJ
emaj-122	80	13	application	application	NOUN
emaj-122	80	14	for	for	ADP
emaj-122	80	15	5	5	NUM
emaj-122	80	16	minutes	minute	NOUN
emaj-122	80	17	.	.	PUNCT
emaj-122	81	1	in	in	ADP
emaj-122	81	2	order	order	NOUN
emaj-122	81	3	to	to	PART
emaj-122	81	4	prevent	prevent	VERB
emaj-122	81	5	the	the	DET
emaj-122	81	6	possible	possible	ADJ
emaj-122	81	7	effect	effect	NOUN
emaj-122	81	8	of	of	ADP
emaj-122	81	9	prior	prior	ADJ
emaj-122	81	10	experiential	experiential	ADJ
emaj-122	81	11	effect	effect	NOUN
emaj-122	81	12	,	,	PUNCT
emaj-122	81	13	a	a	DET
emaj-122	81	14	professional	professional	ADJ
emaj-122	81	15	mobile	mobile	ADJ
emaj-122	81	16	technology	technology	NOUN
emaj-122	81	17	agency	agency	NOUN
emaj-122	81	18	was	be	AUX
emaj-122	81	19	hired	hire	VERB
emaj-122	81	20	to	to	PART
emaj-122	81	21	create	create	VERB
emaj-122	81	22	two	two	NUM
emaj-122	81	23	brand	brand	NOUN
emaj-122	81	24	new	new	ADJ
emaj-122	81	25	applications	application	NOUN
emaj-122	81	26	(	(	PUNCT
emaj-122	81	27	one	one	NUM
emaj-122	81	28	is	be	AUX
emaj-122	81	29	in	in	ADP
emaj-122	81	30	portrait	portrait	NOUN
emaj-122	81	31	mode	mode	NOUN
emaj-122	81	32	the	the	DET
emaj-122	81	33	other	other	ADJ
emaj-122	81	34	one	one	NOUN
emaj-122	81	35	is	be	AUX
emaj-122	81	36	in	in	ADP
emaj-122	81	37	landscape	landscape	NOUN
emaj-122	81	38	mode	mode	NOUN
emaj-122	81	39	)	)	PUNCT
emaj-122	81	40	.	.	PUNCT
emaj-122	82	1	the	the	DET
emaj-122	82	2	characteristics	characteristic	NOUN
emaj-122	82	3	of	of	ADP
emaj-122	82	4	experiment	experiment	NOUN
emaj-122	82	5	groups	group	NOUN
emaj-122	82	6	are	be	AUX
emaj-122	82	7	shown	show	VERB
emaj-122	82	8	in	in	ADP
emaj-122	82	9	table	table	NOUN
emaj-122	82	10	1	1	NUM
emaj-122	82	11	.	.	PUNCT
emaj-122	82	12	table	table	NOUN
emaj-122	82	13	1	1	NUM
emaj-122	82	14	:	:	PUNCT
emaj-122	82	15	the	the	DET
emaj-122	82	16	characteristics	characteristic	NOUN
emaj-122	82	17	of	of	ADP
emaj-122	82	18	experiment	experiment	NOUN
emaj-122	82	19	groups	group	NOUN
emaj-122	82	20	subjects	subject	NOUN
emaj-122	82	21	who	who	PRON
emaj-122	82	22	used	use	VERB
emaj-122	82	23	mobile	mobile	ADJ
emaj-122	82	24	application	application	NOUN
emaj-122	82	25	in	in	ADP
emaj-122	82	26	portrait	portrait	NOUN
emaj-122	82	27	mode	mode	NOUN
emaj-122	82	28	with	with	ADP
emaj-122	82	29	the	the	DET
emaj-122	82	30	banner	banner	NOUN
emaj-122	82	31	at	at	ADP
emaj-122	82	32	the	the	DET
emaj-122	82	33	top	top	NOUN
emaj-122	82	34	(	(	PUNCT
emaj-122	82	35	n	n	CCONJ
emaj-122	82	36	:	:	PUNCT
emaj-122	82	37	54	54	NUM
emaj-122	82	38	)	)	PUNCT
emaj-122	82	39	subjects	subject	NOUN
emaj-122	82	40	who	who	PRON
emaj-122	82	41	used	use	VERB
emaj-122	82	42	mobile	mobile	ADJ
emaj-122	82	43	application	application	NOUN
emaj-122	82	44	in	in	ADP
emaj-122	82	45	portrait	portrait	NOUN
emaj-122	82	46	mode	mode	NOUN
emaj-122	82	47	with	with	ADP
emaj-122	82	48	the	the	DET
emaj-122	82	49	banner	banner	NOUN
emaj-122	82	50	at	at	ADP
emaj-122	82	51	the	the	DET
emaj-122	82	52	bottom	bottom	NOUN
emaj-122	82	53	(	(	PUNCT
emaj-122	82	54	n	n	CCONJ
emaj-122	82	55	:	:	PUNCT
emaj-122	82	56	53	53	NUM
emaj-122	82	57	)	)	PUNCT
emaj-122	82	58	subjects	subject	NOUN
emaj-122	82	59	who	who	PRON
emaj-122	82	60	used	use	VERB
emaj-122	82	61	mobile	mobile	ADJ
emaj-122	82	62	application	application	NOUN
emaj-122	82	63	in	in	ADP
emaj-122	82	64	landscape	landscape	NOUN
emaj-122	82	65	mode	mode	NOUN
emaj-122	82	66	with	with	ADP
emaj-122	82	67	the	the	DET
emaj-122	82	68	banner	banner	NOUN
emaj-122	82	69	at	at	ADP
emaj-122	82	70	the	the	DET
emaj-122	82	71	top	top	NOUN
emaj-122	82	72	(	(	PUNCT
emaj-122	82	73	n	n	CCONJ
emaj-122	82	74	:	:	SYM
emaj-122	82	75	51	51	NUM
emaj-122	82	76	)	)	PUNCT
emaj-122	82	77	subjects	subject	NOUN
emaj-122	82	78	who	who	PRON
emaj-122	82	79	used	use	VERB
emaj-122	82	80	mobile	mobile	ADJ
emaj-122	82	81	application	application	NOUN
emaj-122	82	82	in	in	ADP
emaj-122	82	83	landscape	landscape	NOUN
emaj-122	82	84	mode	mode	NOUN
emaj-122	82	85	with	with	ADP
emaj-122	82	86	the	the	DET
emaj-122	82	87	banner	banner	NOUN
emaj-122	82	88	at	at	ADP
emaj-122	82	89	the	the	DET
emaj-122	82	90	bottom	bottom	NOUN
emaj-122	82	91	(	(	PUNCT
emaj-122	82	92	n	n	CCONJ
emaj-122	82	93	:	:	SYM
emaj-122	82	94	51	51	NUM
emaj-122	82	95	)	)	PUNCT
emaj-122	82	96	adidas	adidas	PROPN
emaj-122	82	97	was	be	AUX
emaj-122	82	98	chosen	choose	VERB
emaj-122	82	99	as	as	ADP
emaj-122	82	100	advertised	advertised	ADJ
emaj-122	82	101	brand	brand	NOUN
emaj-122	82	102	,	,	PUNCT
emaj-122	82	103	which	which	PRON
emaj-122	82	104	is	be	AUX
emaj-122	82	105	among	among	ADP
emaj-122	82	106	the	the	DET
emaj-122	82	107	lovemarks	lovemark	NOUN
emaj-122	82	108	of	of	ADP
emaj-122	82	109	turkey	turkey	NOUN
emaj-122	82	110	.	.	PUNCT
emaj-122	83	1	a	a	DET
emaj-122	83	2	dynamic	dynamic	ADJ
emaj-122	83	3	mobile	mobile	ADJ
emaj-122	83	4	banner	banner	NOUN
emaj-122	83	5	ad	ad	NOUN
emaj-122	83	6	that	that	PRON
emaj-122	83	7	consisted	consist	VERB
emaj-122	83	8	of	of	ADP
emaj-122	83	9	three	three	NUM
emaj-122	83	10	different	different	ADJ
emaj-122	83	11	screens	screen	NOUN
emaj-122	83	12	was	be	AUX
emaj-122	83	13	created	create	VERB
emaj-122	83	14	.	.	PUNCT
emaj-122	84	1	the	the	DET
emaj-122	84	2	ad	ad	NOUN
emaj-122	84	3	included	include	VERB
emaj-122	84	4	adidas	adidas	PROPN
emaj-122	84	5	brand	brand	PROPN
emaj-122	84	6	,	,	PUNCT
emaj-122	84	7	background	background	NOUN
emaj-122	84	8	color	color	NOUN
emaj-122	84	9	,	,	PUNCT
emaj-122	84	10	adidas	adidas	PROPN
emaj-122	84	11	’s	’s	PART
emaj-122	84	12	slogan	slogan	NOUN
emaj-122	84	13	“	"	PUNCT
emaj-122	84	14	impossible	impossible	ADJ
emaj-122	84	15	is	be	AUX
emaj-122	84	16	nothing	nothing	PRON
emaj-122	84	17	”	"	PUNCT
emaj-122	84	18	,	,	PUNCT
emaj-122	84	19	messi	messi	PROPN
emaj-122	84	20	’s	’s	PART
emaj-122	84	21	picture	picture	NOUN
emaj-122	84	22	who	who	PRON
emaj-122	84	23	is	be	AUX
emaj-122	84	24	the	the	DET
emaj-122	84	25	brand	brand	NOUN
emaj-122	84	26	ambassador	ambassador	NOUN
emaj-122	84	27	of	of	ADP
emaj-122	84	28	adidas	adidas	PROPN
emaj-122	84	29	,	,	PUNCT
emaj-122	84	30	and	and	CCONJ
emaj-122	84	31	picture	picture	NOUN
emaj-122	84	32	of	of	ADP
emaj-122	84	33	adidas	adidas	PROPN
emaj-122	84	34	shoes	shoe	NOUN
emaj-122	84	35	.	.	PUNCT
emaj-122	85	1	unaided	unaided	ADJ
emaj-122	85	2	advertising	advertising	NOUN
emaj-122	85	3	recall	recall	NOUN
emaj-122	85	4	was	be	AUX
emaj-122	85	5	used	use	VERB
emaj-122	85	6	as	as	ADP
emaj-122	85	7	the	the	DET
emaj-122	85	8	dependent	dependent	ADJ
emaj-122	85	9	variable	variable	NOUN
emaj-122	85	10	of	of	ADP
emaj-122	85	11	the	the	DET
emaj-122	85	12	study	study	NOUN
emaj-122	85	13	.	.	PUNCT
emaj-122	86	1	the	the	DET
emaj-122	86	2	items	item	NOUN
emaj-122	86	3	used	use	VERB
emaj-122	86	4	to	to	PART
emaj-122	86	5	measure	measure	VERB
emaj-122	86	6	advertising	advertising	NOUN
emaj-122	86	7	recall	recall	NOUN
emaj-122	86	8	were	be	AUX
emaj-122	86	9	adapted	adapt	VERB
emaj-122	86	10	from	from	ADP
emaj-122	86	11	li	li	PROPN
emaj-122	86	12	and	and	CCONJ
emaj-122	86	13	bukovac	bukovac	PROPN
emaj-122	86	14	’s	’s	PART
emaj-122	86	15	(	(	PUNCT
emaj-122	86	16	1999	1999	NUM
emaj-122	86	17	)	)	PUNCT
emaj-122	86	18	study	study	NOUN
emaj-122	86	19	.	.	PUNCT
emaj-122	87	1	the	the	DET
emaj-122	87	2	subjects	subject	NOUN
emaj-122	87	3	were	be	AUX
emaj-122	87	4	first	first	ADV
emaj-122	87	5	asked	ask	VERB
emaj-122	87	6	whether	whether	SCONJ
emaj-122	87	7	they	they	PRON
emaj-122	87	8	noticed	notice	VERB
emaj-122	87	9	any	any	DET
emaj-122	87	10	banner	banner	NOUN
emaj-122	87	11	ads	ad	NOUN
emaj-122	87	12	while	while	SCONJ
emaj-122	87	13	using	use	VERB
emaj-122	87	14	the	the	DET
emaj-122	87	15	application	application	NOUN
emaj-122	87	16	.	.	PUNCT
emaj-122	88	1	if	if	SCONJ
emaj-122	88	2	the	the	DET
emaj-122	88	3	answer	answer	NOUN
emaj-122	88	4	was	be	AUX
emaj-122	88	5	a	a	DET
emaj-122	88	6	‘	'	PUNCT
emaj-122	88	7	yes	yes	NOUN
emaj-122	88	8	’	'	PUNCT
emaj-122	88	9	,	,	PUNCT
emaj-122	88	10	then	then	ADV
emaj-122	88	11	they	they	PRON
emaj-122	88	12	were	be	AUX
emaj-122	88	13	asked	ask	VERB
emaj-122	88	14	about	about	ADP
emaj-122	88	15	the	the	DET
emaj-122	88	16	details	detail	NOUN
emaj-122	88	17	of	of	ADP
emaj-122	88	18	the	the	DET
emaj-122	88	19	advertisement	advertisement	NOUN
emaj-122	88	20	to	to	PART
emaj-122	88	21	reveal	reveal	VERB
emaj-122	88	22	their	their	PRON
emaj-122	88	23	recall	recall	NOUN
emaj-122	88	24	of	of	ADP
emaj-122	88	25	the	the	DET
emaj-122	88	26	mobile	mobile	ADJ
emaj-122	88	27	banner	banner	NOUN
emaj-122	88	28	ad	ad	NOUN
emaj-122	88	29	.	.	PUNCT
emaj-122	89	1	the	the	DET
emaj-122	89	2	subjects	subject	NOUN
emaj-122	89	3	were	be	AUX
emaj-122	89	4	not	not	PART
emaj-122	89	5	provided	provide	VERB
emaj-122	89	6	any	any	DET
emaj-122	89	7	cue	cue	NOUN
emaj-122	89	8	about	about	ADP
emaj-122	89	9	the	the	DET
emaj-122	89	10	banner	banner	NOUN
emaj-122	89	11	advertising	advertising	NOUN
emaj-122	89	12	.	.	PUNCT
emaj-122	90	1	the	the	DET
emaj-122	90	2	questions	question	NOUN
emaj-122	90	3	included	include	VERB
emaj-122	90	4	“	"	PUNCT
emaj-122	90	5	what	what	PRON
emaj-122	90	6	was	be	AUX
emaj-122	90	7	the	the	DET
emaj-122	90	8	brand	brand	NOUN
emaj-122	90	9	in	in	ADP
emaj-122	90	10	the	the	DET
emaj-122	90	11	banner	banner	NOUN
emaj-122	90	12	?	?	PUNCT
emaj-122	90	13	”	"	PUNCT
emaj-122	90	14	,	,	PUNCT
emaj-122	90	15	“	"	PUNCT
emaj-122	90	16	who	who	PRON
emaj-122	90	17	was	be	AUX
emaj-122	90	18	the	the	DET
emaj-122	90	19	celebrity	celebrity	NOUN
emaj-122	90	20	endorser	endorser	NOUN
emaj-122	90	21	in	in	ADP
emaj-122	90	22	the	the	DET
emaj-122	90	23	banner	banner	NOUN
emaj-122	90	24	?	?	PUNCT
emaj-122	90	25	”	"	PUNCT
emaj-122	90	26	,	,	PUNCT
emaj-122	90	27	“	"	PUNCT
emaj-122	90	28	what	what	PRON
emaj-122	90	29	is	be	AUX
emaj-122	90	30	the	the	DET
emaj-122	90	31	brand	brand	NOUN
emaj-122	90	32	slogan	slogan	NOUN
emaj-122	90	33	in	in	ADP
emaj-122	90	34	the	the	DET
emaj-122	90	35	banner	banner	NOUN
emaj-122	90	36	?	?	PUNCT
emaj-122	90	37	”	"	PUNCT
emaj-122	90	38	,	,	PUNCT
emaj-122	90	39	“	"	PUNCT
emaj-122	90	40	which	which	DET
emaj-122	90	41	product	product	NOUN
emaj-122	90	42	was	be	AUX
emaj-122	90	43	endorsed	endorse	VERB
emaj-122	90	44	in	in	ADP
emaj-122	90	45	the	the	DET
emaj-122	90	46	banner	banner	NOUN
emaj-122	90	47	?	?	PUNCT
emaj-122	90	48	”	"	PUNCT
emaj-122	90	49	,	,	PUNCT
emaj-122	90	50	“	"	PUNCT
emaj-122	90	51	what	what	DET
emaj-122	90	52	color	color	NOUN
emaj-122	90	53	was	be	AUX
emaj-122	90	54	used	use	VERB
emaj-122	90	55	in	in	ADP
emaj-122	90	56	the	the	DET
emaj-122	90	57	background	background	NOUN
emaj-122	90	58	of	of	ADP
emaj-122	90	59	the	the	DET
emaj-122	90	60	banner	banner	NOUN
emaj-122	90	61	?	?	PUNCT
emaj-122	90	62	”	"	PUNCT
emaj-122	90	63	.	.	PUNCT
emaj-122	91	1	based	base	VERB
emaj-122	91	2	on	on	ADP
emaj-122	91	3	the	the	DET
emaj-122	91	4	answers	answer	NOUN
emaj-122	91	5	,	,	PUNCT
emaj-122	91	6	a	a	DET
emaj-122	91	7	recall	recall	NOUN
emaj-122	91	8	score	score	NOUN
emaj-122	91	9	was	be	AUX
emaj-122	91	10	calculated	calculate	VERB
emaj-122	91	11	for	for	ADP
emaj-122	91	12	each	each	DET
emaj-122	91	13	subject	subject	NOUN
emaj-122	91	14	as	as	ADP
emaj-122	91	15	an	an	DET
emaj-122	91	16	outcome	outcome	NOUN
emaj-122	91	17	variable	variable	NOUN
emaj-122	91	18	which	which	PRON
emaj-122	91	19	range	range	VERB
emaj-122	91	20	between	between	ADP
emaj-122	91	21	0	0	NUM
emaj-122	91	22	and	and	CCONJ
emaj-122	91	23	5	5	NUM
emaj-122	91	24	.	.	PUNCT
emaj-122	92	1	after	after	ADP
emaj-122	92	2	the	the	DET
emaj-122	92	3	application	application	NOUN
emaj-122	92	4	of	of	ADP
emaj-122	92	5	the	the	DET
emaj-122	92	6	experiment	experiment	NOUN
emaj-122	92	7	,	,	PUNCT
emaj-122	92	8	the	the	DET
emaj-122	92	9	subjects	subject	NOUN
emaj-122	92	10	were	be	AUX
emaj-122	92	11	requested	request	VERB
emaj-122	92	12	to	to	PART
emaj-122	92	13	fill	fill	VERB
emaj-122	92	14	a	a	DET
emaj-122	92	15	questionnaire	questionnaire	NOUN
emaj-122	92	16	which	which	PRON
emaj-122	92	17	consisted	consist	VERB
emaj-122	92	18	of	of	ADP
emaj-122	92	19	questions	question	NOUN
emaj-122	92	20	about	about	ADP
emaj-122	92	21	their	their	PRON
emaj-122	92	22	attitude	attitude	NOUN
emaj-122	92	23	towards	towards	ADP
emaj-122	92	24	the	the	DET
emaj-122	92	25	application	application	NOUN
emaj-122	92	26	(	(	PUNCT
emaj-122	92	27	measure	measure	NOUN
emaj-122	92	28	adopted	adopt	VERB
emaj-122	92	29	from	from	ADP
emaj-122	92	30	muehling	muehle	VERB
emaj-122	92	31	et	et	PROPN
emaj-122	92	32	al	al	PROPN
emaj-122	92	33	.	.	PROPN
emaj-122	92	34	,	,	PUNCT
emaj-122	92	35	1991	1991	NUM
emaj-122	92	36	)	)	PUNCT
emaj-122	92	37	that	that	SCONJ
emaj-122	92	38	they	they	PRON
emaj-122	92	39	used	use	VERB
emaj-122	92	40	,	,	PUNCT
emaj-122	92	41	attitude	attitude	NOUN
emaj-122	92	42	towards	towards	ADP
emaj-122	92	43	adidas	adidas	PROPN
emaj-122	92	44	brand	brand	PROPN
emaj-122	92	45	(	(	PUNCT
emaj-122	92	46	muehling	muehle	VERB
emaj-122	92	47	et	et	PROPN
emaj-122	92	48	al	al	PROPN
emaj-122	92	49	.	.	PROPN
emaj-122	92	50	,	,	PUNCT
emaj-122	92	51	1991	1991	NUM
emaj-122	92	52	)	)	PUNCT
emaj-122	92	53	,	,	PUNCT
emaj-122	92	54	product	product	NOUN
emaj-122	92	55	category	category	NOUN
emaj-122	92	56	involvement	involvement	NOUN
emaj-122	92	57	(	(	PUNCT
emaj-122	92	58	seiders	seider	NOUN
emaj-122	92	59	et	et	PROPN
emaj-122	92	60	al	al	PROPN
emaj-122	92	61	.	.	PROPN
emaj-122	92	62	,	,	PUNCT
emaj-122	92	63	2007	2007	NUM
emaj-122	92	64	)	)	PUNCT
emaj-122	92	65	towards	towards	ADP
emaj-122	92	66	sneakers	sneaker	NOUN
emaj-122	92	67	,	,	PUNCT
emaj-122	92	68	brand	brand	NOUN
emaj-122	92	69	engagement	engagement	NOUN
emaj-122	92	70	with	with	ADP
emaj-122	92	71	selfconcept	selfconcept	NOUN
emaj-122	92	72	(	(	PUNCT
emaj-122	92	73	sprott	sprott	PROPN
emaj-122	92	74	et	et	PROPN
emaj-122	92	75	al	al	PROPN
emaj-122	92	76	.	.	PROPN
emaj-122	92	77	,	,	PUNCT
emaj-122	92	78	2009	2009	NUM
emaj-122	92	79	)	)	PUNCT
emaj-122	92	80	.	.	PUNCT
emaj-122	93	1	4	4	X
emaj-122	93	2	.	.	X
emaj-122	93	3	findings	finding	VERB
emaj-122	93	4	a	a	DET
emaj-122	93	5	total	total	NOUN
emaj-122	93	6	of	of	ADP
emaj-122	93	7	209	209	NUM
emaj-122	93	8	subjects	subject	NOUN
emaj-122	93	9	(	(	PUNCT
emaj-122	93	10	109	109	NUM
emaj-122	93	11	male	male	ADJ
emaj-122	93	12	and	and	CCONJ
emaj-122	93	13	100	100	NUM
emaj-122	93	14	female	female	NOUN
emaj-122	93	15	)	)	PUNCT
emaj-122	93	16	,	,	PUNCT
emaj-122	93	17	who	who	PRON
emaj-122	93	18	already	already	ADV
emaj-122	93	19	owned	own	VERB
emaj-122	93	20	a	a	DET
emaj-122	93	21	smart	smart	ADJ
emaj-122	93	22	phone	phone	NOUN
emaj-122	93	23	,	,	PUNCT
emaj-122	93	24	participated	participate	VERB
emaj-122	93	25	in	in	ADP
emaj-122	93	26	the	the	DET
emaj-122	93	27	study	study	NOUN
emaj-122	93	28	.	.	PUNCT
emaj-122	94	1	their	their	PRON
emaj-122	94	2	ages	age	NOUN
emaj-122	94	3	ranged	range	VERB
emaj-122	94	4	from	from	ADP
emaj-122	94	5	18	18	NUM
emaj-122	94	6	to	to	ADP
emaj-122	94	7	30	30	NUM
emaj-122	94	8	,	,	PUNCT
emaj-122	94	9	with	with	ADP
emaj-122	94	10	a	a	DET
emaj-122	94	11	mean	mean	NOUN
emaj-122	94	12	of	of	ADP
emaj-122	94	13	23	23	NUM
emaj-122	94	14	and	and	CCONJ
emaj-122	94	15	their	their	PRON
emaj-122	94	16	education	education	NOUN
emaj-122	94	17	level	level	NOUN
emaj-122	94	18	varied	varied	ADJ
emaj-122	94	19	from	from	ADP
emaj-122	94	20	primary	primary	ADJ
emaj-122	94	21	school	school	NOUN
emaj-122	94	22	graduation	graduation	NOUN
emaj-122	94	23	to	to	ADP
emaj-122	94	24	phd	phd	NOUN
emaj-122	94	25	degree	degree	NOUN
emaj-122	94	26	.	.	PUNCT
emaj-122	95	1	approximately	approximately	ADV
emaj-122	95	2	40	40	NUM
emaj-122	95	3	%	%	NOUN
emaj-122	95	4	of	of	ADP
emaj-122	95	5	the	the	DET
emaj-122	95	6	subjects	subject	NOUN
emaj-122	95	7	have	have	VERB
emaj-122	95	8	undergraduate	undergraduate	NOUN
emaj-122	95	9	degree	degree	NOUN
emaj-122	95	10	and	and	CCONJ
emaj-122	95	11	47	47	NUM
emaj-122	95	12	%	%	NOUN
emaj-122	95	13	of	of	ADP
emaj-122	95	14	them	they	PRON
emaj-122	95	15	have	have	VERB
emaj-122	95	16	high	high	ADJ
emaj-122	95	17	school	school	NOUN
emaj-122	95	18	degree	degree	NOUN
emaj-122	95	19	.	.	PUNCT
emaj-122	96	1	a	a	DET
emaj-122	96	2	factor	factor	NOUN
emaj-122	96	3	analysis	analysis	NOUN
emaj-122	96	4	was	be	AUX
emaj-122	96	5	conducted	conduct	VERB
emaj-122	96	6	on	on	ADP
emaj-122	96	7	the	the	DET
emaj-122	96	8	14	14	NUM
emaj-122	96	9	items	item	NOUN
emaj-122	96	10	with	with	ADP
emaj-122	96	11	varimax	varimax	ADJ
emaj-122	96	12	rotation	rotation	NOUN
emaj-122	96	13	.	.	PUNCT
emaj-122	97	1	the	the	DET
emaj-122	97	2	kmo	kmo	PROPN
emaj-122	97	3	measure	measure	NOUN
emaj-122	97	4	verified	verify	VERB
emaj-122	97	5	the	the	DET
emaj-122	97	6	sampling	sample	VERB
emaj-122	97	7	adequacy	adequacy	NOUN
emaj-122	97	8	,	,	PUNCT
emaj-122	97	9	kmo	kmo	PROPN
emaj-122	97	10	=	=	SYM
emaj-122	97	11	.77	.77	NUM
emaj-122	97	12	.	.	PUNCT
emaj-122	98	1	bartlett	bartlett	PROPN
emaj-122	98	2	’s	’s	PART
emaj-122	98	3	test	test	NOUN
emaj-122	98	4	of	of	ADP
emaj-122	98	5	sphericity	sphericity	PROPN
emaj-122	98	6	χç	χç	PROPN
emaj-122	98	7	(	(	PUNCT
emaj-122	98	8	91	91	NUM
emaj-122	98	9	)	)	PUNCT
emaj-122	98	10	=	=	SYM
emaj-122	98	11	2503	2503	NUM
emaj-122	98	12	,	,	PUNCT
emaj-122	98	13	p	p	X
emaj-122	98	14	<	<	X
emaj-122	98	15	.001	.001	NUM
emaj-122	98	16	,	,	PUNCT
emaj-122	98	17	indicated	indicate	VERB
emaj-122	98	18	that	that	SCONJ
emaj-122	98	19	correlations	correlation	NOUN
emaj-122	98	20	between	between	ADP
emaj-122	98	21	items	item	NOUN
emaj-122	98	22	were	be	AUX
emaj-122	98	23	sufficiently	sufficiently	ADV
emaj-122	98	24	large	large	ADJ
emaj-122	98	25	for	for	ADP
emaj-122	98	26	pca	pca	PROPN
emaj-122	98	27	.	.	PUNCT
emaj-122	99	1	four	four	NUM
emaj-122	99	2	components	component	NOUN
emaj-122	99	3	had	have	AUX
emaj-122	99	4	eigenvalues	eigenvalue	NOUN
emaj-122	99	5	over	over	ADP
emaj-122	99	6	kaiser	kaiser	NOUN
emaj-122	99	7	’s	’s	PART
emaj-122	99	8	criterion	criterion	NOUN
emaj-122	99	9	of	of	ADP
emaj-122	99	10	1	1	NUM
emaj-122	99	11	and	and	CCONJ
emaj-122	99	12	in	in	ADP
emaj-122	99	13	combination	combination	NOUN
emaj-122	99	14	explained	explain	VERB
emaj-122	99	15	75.51	75.51	NUM
emaj-122	99	16	%	%	NOUN
emaj-122	99	17	of	of	ADP
emaj-122	99	18	the	the	DET
emaj-122	99	19	variance	variance	NOUN
emaj-122	99	20	.	.	PUNCT
emaj-122	100	1	table	table	NOUN
emaj-122	100	2	2	2	NUM
emaj-122	100	3	shows	show	VERB
emaj-122	100	4	the	the	DET
emaj-122	100	5	factor	factor	NOUN
emaj-122	100	6	loadings	loading	NOUN
emaj-122	100	7	after	after	ADP
emaj-122	100	8	rotation	rotation	NOUN
emaj-122	100	9	.	.	PUNCT
emaj-122	101	1	table	table	NOUN
emaj-122	101	2	2	2	NUM
emaj-122	101	3	:	:	PUNCT
emaj-122	101	4	factor	factor	NOUN
emaj-122	101	5	loadings	loading	NOUN
emaj-122	101	6	of	of	ADP
emaj-122	101	7	the	the	DET
emaj-122	101	8	constructs	construct	NOUN
emaj-122	101	9	shapiro	shapiro	PROPN
emaj-122	101	10	-	-	PUNCT
emaj-122	101	11	wilks	wilks	PROPN
emaj-122	101	12	statistics	statistic	NOUN
emaj-122	101	13	(	(	PUNCT
emaj-122	101	14	.584	.584	NUM
emaj-122	101	15	,	,	PUNCT
emaj-122	101	16	p	p	X
emaj-122	101	17	<	<	X
emaj-122	101	18	0.001	0.001	NUM
emaj-122	101	19	)	)	PUNCT
emaj-122	101	20	test	test	NOUN
emaj-122	101	21	indicated	indicate	VERB
emaj-122	101	22	that	that	SCONJ
emaj-122	101	23	recall	recall	NOUN
emaj-122	101	24	score	score	NOUN
emaj-122	101	25	is	be	AUX
emaj-122	101	26	not	not	PART
emaj-122	101	27	normally	normally	ADV
emaj-122	101	28	distributed	distribute	VERB
emaj-122	101	29	.	.	PUNCT
emaj-122	102	1	therefore	therefore	ADV
emaj-122	102	2	,	,	PUNCT
emaj-122	102	3	to	to	PART
emaj-122	102	4	test	test	VERB
emaj-122	102	5	the	the	DET
emaj-122	102	6	model	model	NOUN
emaj-122	102	7	ordinal	ordinal	ADJ
emaj-122	102	8	logistic	logistic	ADJ
emaj-122	102	9	regression	regression	NOUN
emaj-122	102	10	was	be	AUX
emaj-122	102	11	preferred	prefer	VERB
emaj-122	102	12	.	.	PUNCT
emaj-122	103	1	insignificance	insignificance	NOUN
emaj-122	103	2	of	of	ADP
emaj-122	103	3	test	test	NOUN
emaj-122	103	4	of	of	ADP
emaj-122	103	5	parallel	parallel	ADJ
emaj-122	103	6	lines	line	NOUN
emaj-122	103	7	,	,	PUNCT
emaj-122	103	8	which	which	PRON
emaj-122	103	9	tests	test	VERB
emaj-122	103	10	the	the	DET
emaj-122	103	11	proportional	proportional	ADJ
emaj-122	103	12	odds	odd	NOUN
emaj-122	103	13	assumption	assumption	NOUN
emaj-122	103	14	,	,	PUNCT
emaj-122	103	15	indicated	indicate	VERB
emaj-122	103	16	that	that	SCONJ
emaj-122	103	17	(	(	PUNCT
emaj-122	103	18	χ2(18	χ2(18	PROPN
emaj-122	103	19	)	)	PUNCT
emaj-122	103	20	=	=	PUNCT
emaj-122	104	1	27.31	27.31	NUM
emaj-122	104	2	,	,	PUNCT
emaj-122	104	3	p	p	X
emaj-122	104	4	>	>	X
emaj-122	104	5	.05	.05	NUM
emaj-122	104	6	)	)	PUNCT
emaj-122	104	7	the	the	DET
emaj-122	104	8	model	model	NOUN
emaj-122	104	9	is	be	AUX
emaj-122	104	10	suitable	suitable	ADJ
emaj-122	104	11	for	for	ADP
emaj-122	104	12	the	the	DET
emaj-122	104	13	olp	olp	PROPN
emaj-122	104	14	analysis	analysis	NOUN
emaj-122	104	15	.	.	PUNCT
emaj-122	105	1	volume	volume	NOUN
emaj-122	105	2	7	7	NUM
emaj-122	105	3	no	no	DET
emaj-122	105	4	1	1	NUM
emaj-122	105	5	(	(	PUNCT
emaj-122	105	6	2017	2017	NUM
emaj-122	105	7	)	)	PUNCT
emaj-122	105	8	|	|	ADV
emaj-122	105	9	issn	issn	VERB
emaj-122	105	10	2158	2158	NUM
emaj-122	105	11	-	-	SYM
emaj-122	105	12	8708	8708	NUM
emaj-122	105	13	(	(	PUNCT
emaj-122	105	14	online	online	NOUN
emaj-122	105	15	)	)	PUNCT
emaj-122	105	16	|	|	ADV
emaj-122	105	17	doi	doi	X
emaj-122	105	18	10.5195	10.5195	NUM
emaj-122	105	19	/	/	SYM
emaj-122	105	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	106	1	|	|	ADV
emaj-122	106	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-122	106	3	mesut	mesut	PROPN
emaj-122	106	4	çiçek	çiçek	PROPN
emaj-122	106	5	,	,	PUNCT
emaj-122	106	6	i̇rem	i̇rem	PROPN
emaj-122	106	7	eren	eren	PROPN
emaj-122	106	8	-	-	PUNCT
emaj-122	106	9	erdoğmuş	erdoğmuş	PROPN
emaj-122	106	10	,	,	PUNCT
emaj-122	106	11	i̇kram	i̇kram	NOUN
emaj-122	106	12	daştan	daştan	ADJ
emaj-122	106	13	emerging	emerge	VERB
emaj-122	106	14	markets	market	NOUN
emaj-122	106	15	journal	journal	NOUN
emaj-122	106	16	|	|	ADV
emaj-122	106	17	p	p	NOUN
emaj-122	106	18	a	a	DET
emaj-122	106	19	g	g	NOUN
emaj-122	106	20	e	e	NOUN
emaj-122	106	21	|14	|14	PRON
emaj-122	106	22	table	table	VERB
emaj-122	106	23	3	3	NUM
emaj-122	106	24	:	:	PUNCT
emaj-122	106	25	results	result	NOUN
emaj-122	106	26	of	of	ADP
emaj-122	106	27	ordinal	ordinal	ADJ
emaj-122	106	28	logistic	logistic	ADJ
emaj-122	106	29	regression	regression	NOUN
emaj-122	106	30	the	the	DET
emaj-122	106	31	results	result	NOUN
emaj-122	106	32	of	of	ADP
emaj-122	106	33	ordinal	ordinal	ADJ
emaj-122	106	34	logistic	logistic	ADJ
emaj-122	106	35	regression	regression	NOUN
emaj-122	106	36	analysis	analysis	NOUN
emaj-122	106	37	are	be	AUX
emaj-122	106	38	shown	show	VERB
emaj-122	106	39	in	in	ADP
emaj-122	106	40	table	table	NOUN
emaj-122	106	41	3	3	NUM
emaj-122	106	42	.	.	PUNCT
emaj-122	107	1	the	the	DET
emaj-122	107	2	significant	significant	ADJ
emaj-122	107	3	chisquare	chisquare	NOUN
emaj-122	107	4	statistic	statistic	NOUN
emaj-122	107	5	(	(	PUNCT
emaj-122	107	6	p<.0001	p<.0001	PROPN
emaj-122	107	7	)	)	PUNCT
emaj-122	107	8	indicates	indicate	VERB
emaj-122	107	9	that	that	SCONJ
emaj-122	107	10	the	the	DET
emaj-122	107	11	final	final	ADJ
emaj-122	107	12	model	model	NOUN
emaj-122	107	13	gives	give	VERB
emaj-122	107	14	a	a	DET
emaj-122	107	15	significant	significant	ADJ
emaj-122	107	16	r2	r2	NOUN
emaj-122	107	17	value	value	NOUN
emaj-122	107	18	(	(	PUNCT
emaj-122	107	19	nagelkerke	nagelkerke	NOUN
emaj-122	107	20	=	=	SYM
emaj-122	107	21	.243	.243	NUM
emaj-122	107	22	)	)	PUNCT
emaj-122	107	23	indicates	indicate	VERB
emaj-122	107	24	that	that	SCONJ
emaj-122	107	25	independent	independent	ADJ
emaj-122	107	26	variables	variable	NOUN
emaj-122	107	27	explain	explain	VERB
emaj-122	107	28	approximately	approximately	ADV
emaj-122	107	29	25	25	NUM
emaj-122	107	30	%	%	NOUN
emaj-122	107	31	of	of	ADP
emaj-122	107	32	the	the	DET
emaj-122	107	33	ad	ad	NOUN
emaj-122	107	34	recall	recall	NOUN
emaj-122	107	35	.	.	PUNCT
emaj-122	108	1	parameter	parameter	NOUN
emaj-122	108	2	estimates	estimate	NOUN
emaj-122	108	3	indicated	indicate	VERB
emaj-122	108	4	that	that	SCONJ
emaj-122	108	5	pre	pre	ADJ
emaj-122	108	6	-	-	ADJ
emaj-122	108	7	existing	existing	ADJ
emaj-122	108	8	brand	brand	NOUN
emaj-122	108	9	attitude	attitude	NOUN
emaj-122	108	10	(	(	PUNCT
emaj-122	108	11	h3	h3	NOUN
emaj-122	108	12	:	:	PUNCT
emaj-122	108	13	supported	support	VERB
emaj-122	108	14	)	)	PUNCT
emaj-122	108	15	and	and	CCONJ
emaj-122	108	16	attitude	attitude	NOUN
emaj-122	108	17	towards	towards	ADP
emaj-122	108	18	mobile	mobile	ADJ
emaj-122	108	19	application	application	NOUN
emaj-122	108	20	(	(	PUNCT
emaj-122	108	21	h4	h4	PROPN
emaj-122	108	22	:	:	PUNCT
emaj-122	108	23	supported	support	VERB
emaj-122	108	24	)	)	PUNCT
emaj-122	108	25	have	have	VERB
emaj-122	108	26	positive	positive	ADJ
emaj-122	108	27	effect	effect	NOUN
emaj-122	108	28	on	on	ADP
emaj-122	108	29	ad	ad	NOUN
emaj-122	108	30	recall	recall	NOUN
emaj-122	108	31	,	,	PUNCT
emaj-122	108	32	while	while	SCONJ
emaj-122	108	33	besc	besc	NOUN
emaj-122	108	34	(	(	PUNCT
emaj-122	108	35	h1	h1	PROPN
emaj-122	108	36	:	:	PUNCT
emaj-122	108	37	rejected	reject	VERB
emaj-122	108	38	)	)	PUNCT
emaj-122	108	39	has	have	VERB
emaj-122	108	40	negative	negative	ADJ
emaj-122	108	41	effect	effect	NOUN
emaj-122	108	42	.	.	PUNCT
emaj-122	109	1	in	in	ADP
emaj-122	109	2	addition	addition	NOUN
emaj-122	109	3	,	,	PUNCT
emaj-122	109	4	mobile	mobile	ADJ
emaj-122	109	5	banner	banner	NOUN
emaj-122	109	6	ads	ad	NOUN
emaj-122	109	7	are	be	AUX
emaj-122	109	8	recalled	recall	VERB
emaj-122	109	9	more	more	ADV
emaj-122	109	10	when	when	SCONJ
emaj-122	109	11	the	the	DET
emaj-122	109	12	ads	ad	NOUN
emaj-122	109	13	are	be	AUX
emaj-122	109	14	located	locate	VERB
emaj-122	109	15	at	at	ADP
emaj-122	109	16	the	the	DET
emaj-122	109	17	top	top	NOUN
emaj-122	109	18	(	(	PUNCT
emaj-122	109	19	h5	h5	PROPN
emaj-122	109	20	:	:	PUNCT
emaj-122	109	21	supported	support	VERB
emaj-122	109	22	)	)	PUNCT
emaj-122	109	23	of	of	ADP
emaj-122	109	24	the	the	DET
emaj-122	109	25	screen	screen	NOUN
emaj-122	109	26	and	and	CCONJ
emaj-122	109	27	in	in	ADP
emaj-122	109	28	landscape	landscape	NOUN
emaj-122	109	29	applications	application	NOUN
emaj-122	109	30	(	(	PUNCT
emaj-122	109	31	h6	h6	NOUN
emaj-122	109	32	:	:	PUNCT
emaj-122	109	33	supported	support	VERB
emaj-122	109	34	)	)	PUNCT
emaj-122	109	35	.	.	PUNCT
emaj-122	110	1	on	on	ADP
emaj-122	110	2	the	the	DET
emaj-122	110	3	other	other	ADJ
emaj-122	110	4	hand	hand	NOUN
emaj-122	110	5	,	,	PUNCT
emaj-122	110	6	product	product	NOUN
emaj-122	110	7	involvement	involvement	NOUN
emaj-122	110	8	(	(	PUNCT
emaj-122	110	9	h2	h2	NOUN
emaj-122	110	10	:	:	PUNCT
emaj-122	110	11	rejected	reject	VERB
emaj-122	110	12	)	)	PUNCT
emaj-122	110	13	has	have	VERB
emaj-122	110	14	no	no	DET
emaj-122	110	15	significant	significant	ADJ
emaj-122	110	16	effect	effect	NOUN
emaj-122	110	17	on	on	ADP
emaj-122	110	18	advertising	advertising	NOUN
emaj-122	110	19	effectiveness	effectiveness	NOUN
emaj-122	110	20	.	.	PUNCT
emaj-122	111	1	5	5	X
emaj-122	111	2	.	.	X
emaj-122	111	3	discussion	discussion	NOUN
emaj-122	111	4	and	and	CCONJ
emaj-122	111	5	conclusion	conclusion	NOUN
emaj-122	111	6	this	this	DET
emaj-122	111	7	study	study	NOUN
emaj-122	111	8	was	be	AUX
emaj-122	111	9	one	one	NUM
emaj-122	111	10	of	of	ADP
emaj-122	111	11	the	the	DET
emaj-122	111	12	preliminary	preliminary	ADJ
emaj-122	111	13	studies	study	NOUN
emaj-122	111	14	in	in	ADP
emaj-122	111	15	in	in	ADP
emaj-122	111	16	-	-	PUNCT
emaj-122	111	17	app	app	NOUN
emaj-122	111	18	mobile	mobile	ADJ
emaj-122	111	19	advertising	advertising	NOUN
emaj-122	111	20	research	research	NOUN
emaj-122	111	21	that	that	PRON
emaj-122	111	22	tried	try	VERB
emaj-122	111	23	to	to	PART
emaj-122	111	24	incorporate	incorporate	VERB
emaj-122	111	25	different	different	ADJ
emaj-122	111	26	factors	factor	NOUN
emaj-122	111	27	of	of	ADP
emaj-122	111	28	advertising	advertising	NOUN
emaj-122	111	29	effectiveness	effectiveness	NOUN
emaj-122	111	30	and	and	CCONJ
emaj-122	111	31	test	test	VERB
emaj-122	111	32	them	they	PRON
emaj-122	111	33	together	together	ADV
emaj-122	111	34	to	to	PART
emaj-122	111	35	foster	foster	VERB
emaj-122	111	36	knowledge	knowledge	NOUN
emaj-122	111	37	in	in	ADP
emaj-122	111	38	the	the	DET
emaj-122	111	39	field	field	NOUN
emaj-122	111	40	.	.	PUNCT
emaj-122	112	1	mobile	mobile	ADJ
emaj-122	112	2	advertising	advertising	NOUN
emaj-122	112	3	is	be	AUX
emaj-122	112	4	a	a	DET
emaj-122	112	5	useful	useful	ADJ
emaj-122	112	6	,	,	PUNCT
emaj-122	112	7	novel	novel	ADJ
emaj-122	112	8	method	method	NOUN
emaj-122	112	9	that	that	PRON
emaj-122	112	10	have	have	AUX
emaj-122	112	11	already	already	ADV
emaj-122	112	12	bypassed	bypass	VERB
emaj-122	112	13	traditional	traditional	ADJ
emaj-122	112	14	forms	form	NOUN
emaj-122	112	15	of	of	ADP
emaj-122	112	16	advertising	advertising	NOUN
emaj-122	112	17	in	in	ADP
emaj-122	112	18	terms	term	NOUN
emaj-122	112	19	of	of	ADP
emaj-122	112	20	effectiveness	effectiveness	NOUN
emaj-122	112	21	and	and	CCONJ
emaj-122	112	22	usage	usage	NOUN
emaj-122	112	23	,	,	PUNCT
emaj-122	112	24	given	give	VERB
emaj-122	112	25	the	the	DET
emaj-122	112	26	increasing	increase	VERB
emaj-122	112	27	number	number	NOUN
emaj-122	112	28	of	of	ADP
emaj-122	112	29	smartphone	smartphone	NOUN
emaj-122	112	30	and	and	CCONJ
emaj-122	112	31	application	application	NOUN
emaj-122	112	32	users	user	NOUN
emaj-122	112	33	.	.	PUNCT
emaj-122	113	1	one	one	NUM
emaj-122	113	2	of	of	ADP
emaj-122	113	3	the	the	DET
emaj-122	113	4	key	key	ADJ
emaj-122	113	5	characteristics	characteristic	NOUN
emaj-122	113	6	of	of	ADP
emaj-122	113	7	mobile	mobile	ADJ
emaj-122	113	8	advertising	advertising	NOUN
emaj-122	113	9	is	be	AUX
emaj-122	113	10	that	that	SCONJ
emaj-122	113	11	it	it	PRON
emaj-122	113	12	enables	enable	VERB
emaj-122	113	13	the	the	DET
emaj-122	113	14	advertiser	advertiser	NOUN
emaj-122	113	15	to	to	PART
emaj-122	113	16	customize	customize	VERB
emaj-122	113	17	the	the	DET
emaj-122	113	18	advertising	advertising	NOUN
emaj-122	113	19	process	process	NOUN
emaj-122	113	20	according	accord	VERB
emaj-122	113	21	to	to	ADP
emaj-122	113	22	individual	individual	ADJ
emaj-122	113	23	likes	like	NOUN
emaj-122	113	24	,	,	PUNCT
emaj-122	113	25	behavior	behavior	NOUN
emaj-122	113	26	,	,	PUNCT
emaj-122	113	27	and	and	CCONJ
emaj-122	113	28	preferences	preference	NOUN
emaj-122	113	29	.	.	PUNCT
emaj-122	114	1	thus	thus	ADV
emaj-122	114	2	,	,	PUNCT
emaj-122	114	3	it	it	PRON
emaj-122	114	4	is	be	AUX
emaj-122	114	5	important	important	ADJ
emaj-122	114	6	to	to	PART
emaj-122	114	7	understand	understand	VERB
emaj-122	114	8	which	which	DET
emaj-122	114	9	factors	factor	NOUN
emaj-122	114	10	have	have	VERB
emaj-122	114	11	an	an	DET
emaj-122	114	12	effect	effect	NOUN
emaj-122	114	13	on	on	ADP
emaj-122	114	14	advertising	advertising	NOUN
emaj-122	114	15	recall	recall	NOUN
emaj-122	114	16	in	in	ADP
emaj-122	114	17	in	in	ADP
emaj-122	114	18	-	-	PUNCT
emaj-122	114	19	app	app	NOUN
emaj-122	114	20	mobile	mobile	ADJ
emaj-122	114	21	advertising	advertising	NOUN
emaj-122	114	22	so	so	SCONJ
emaj-122	114	23	that	that	SCONJ
emaj-122	114	24	a	a	DET
emaj-122	114	25	direction	direction	NOUN
emaj-122	114	26	could	could	AUX
emaj-122	114	27	be	be	AUX
emaj-122	114	28	provided	provide	VERB
emaj-122	114	29	to	to	ADP
emaj-122	114	30	the	the	DET
emaj-122	114	31	practitioners	practitioner	NOUN
emaj-122	114	32	on	on	ADP
emaj-122	114	33	which	which	PRON
emaj-122	114	34	dimensions	dimension	NOUN
emaj-122	114	35	to	to	PART
emaj-122	114	36	individualize	individualize	VERB
emaj-122	114	37	their	their	PRON
emaj-122	114	38	ads	ad	NOUN
emaj-122	114	39	.	.	PUNCT
emaj-122	115	1	the	the	DET
emaj-122	115	2	findings	finding	NOUN
emaj-122	115	3	of	of	ADP
emaj-122	115	4	this	this	DET
emaj-122	115	5	research	research	NOUN
emaj-122	115	6	are	be	AUX
emaj-122	115	7	believed	believe	VERB
emaj-122	115	8	to	to	PART
emaj-122	115	9	help	help	VERB
emaj-122	115	10	with	with	ADP
emaj-122	115	11	this	this	DET
emaj-122	115	12	process	process	NOUN
emaj-122	115	13	.	.	PUNCT
emaj-122	116	1	the	the	DET
emaj-122	116	2	research	research	NOUN
emaj-122	116	3	puts	put	VERB
emaj-122	116	4	forward	forward	ADV
emaj-122	116	5	a	a	DET
emaj-122	116	6	seemly	seemly	ADV
emaj-122	116	7	positive	positive	ADJ
emaj-122	116	8	effect	effect	NOUN
emaj-122	116	9	of	of	ADP
emaj-122	116	10	brand	brand	NOUN
emaj-122	116	11	attitude	attitude	NOUN
emaj-122	116	12	and	and	CCONJ
emaj-122	116	13	attitude	attitude	NOUN
emaj-122	116	14	towards	towards	ADP
emaj-122	116	15	the	the	DET
emaj-122	116	16	application	application	NOUN
emaj-122	116	17	on	on	ADP
emaj-122	116	18	brand	brand	NOUN
emaj-122	116	19	recall	recall	NOUN
emaj-122	116	20	,	,	PUNCT
emaj-122	116	21	highlighting	highlight	VERB
emaj-122	116	22	the	the	DET
emaj-122	116	23	importance	importance	NOUN
emaj-122	116	24	of	of	ADP
emaj-122	116	25	attitudes	attitude	NOUN
emaj-122	116	26	on	on	ADP
emaj-122	116	27	brand	brand	NOUN
emaj-122	116	28	recall	recall	NOUN
emaj-122	116	29	.	.	PUNCT
emaj-122	117	1	even	even	ADV
emaj-122	117	2	though	though	ADV
emaj-122	117	3	,	,	PUNCT
emaj-122	117	4	attitude	attitude	NOUN
emaj-122	117	5	is	be	AUX
emaj-122	117	6	treated	treat	VERB
emaj-122	117	7	as	as	ADP
emaj-122	117	8	an	an	DET
emaj-122	117	9	outcome	outcome	NOUN
emaj-122	117	10	variable	variable	NOUN
emaj-122	117	11	in	in	ADP
emaj-122	117	12	most	most	ADJ
emaj-122	117	13	advertising	advertising	NOUN
emaj-122	117	14	research	research	NOUN
emaj-122	117	15	,	,	PUNCT
emaj-122	117	16	this	this	DET
emaj-122	117	17	research	research	NOUN
emaj-122	117	18	preferred	prefer	VERB
emaj-122	117	19	to	to	PART
emaj-122	117	20	treat	treat	VERB
emaj-122	117	21	it	it	PRON
emaj-122	117	22	as	as	ADP
emaj-122	117	23	an	an	DET
emaj-122	117	24	antecedent	antecedent	NOUN
emaj-122	117	25	of	of	ADP
emaj-122	117	26	brand	brand	NOUN
emaj-122	117	27	recall	recall	NOUN
emaj-122	117	28	and	and	CCONJ
emaj-122	117	29	proved	prove	VERB
emaj-122	117	30	its	its	PRON
emaj-122	117	31	effect	effect	NOUN
emaj-122	117	32	on	on	ADP
emaj-122	117	33	recall	recall	NOUN
emaj-122	117	34	in	in	ADP
emaj-122	117	35	in	in	ADP
emaj-122	117	36	-	-	PUNCT
emaj-122	117	37	app	app	NOUN
emaj-122	117	38	banner	banner	NOUN
emaj-122	117	39	ads	ad	NOUN
emaj-122	117	40	.	.	PUNCT
emaj-122	118	1	this	this	PRON
emaj-122	118	2	is	be	AUX
emaj-122	118	3	one	one	NUM
emaj-122	118	4	of	of	ADP
emaj-122	118	5	the	the	DET
emaj-122	118	6	contributions	contribution	NOUN
emaj-122	118	7	of	of	ADP
emaj-122	118	8	this	this	DET
emaj-122	118	9	research	research	NOUN
emaj-122	118	10	to	to	ADP
emaj-122	118	11	existing	exist	VERB
emaj-122	118	12	literature	literature	NOUN
emaj-122	118	13	.	.	PUNCT
emaj-122	119	1	the	the	DET
emaj-122	119	2	implications	implication	NOUN
emaj-122	119	3	of	of	ADP
emaj-122	119	4	this	this	DET
emaj-122	119	5	result	result	NOUN
emaj-122	119	6	underline	underline	VERB
emaj-122	119	7	the	the	DET
emaj-122	119	8	importance	importance	NOUN
emaj-122	119	9	of	of	ADP
emaj-122	119	10	personalization	personalization	NOUN
emaj-122	119	11	in	in	ADP
emaj-122	119	12	in	in	ADP
emaj-122	119	13	-	-	PUNCT
emaj-122	119	14	app	app	NOUN
emaj-122	119	15	ads	ad	NOUN
emaj-122	119	16	for	for	ADP
emaj-122	119	17	practitioners	practitioner	NOUN
emaj-122	119	18	and	and	CCONJ
emaj-122	119	19	offer	offer	VERB
emaj-122	119	20	perspective	perspective	NOUN
emaj-122	119	21	.	.	PUNCT
emaj-122	120	1	accordingly	accordingly	ADV
emaj-122	120	2	,	,	PUNCT
emaj-122	120	3	mobile	mobile	ADJ
emaj-122	120	4	advertisers	advertiser	NOUN
emaj-122	120	5	should	should	AUX
emaj-122	120	6	track	track	VERB
emaj-122	120	7	and	and	CCONJ
emaj-122	120	8	identify	identify	VERB
emaj-122	120	9	individual	individual	ADJ
emaj-122	120	10	consumer	consumer	NOUN
emaj-122	120	11	brand	brand	NOUN
emaj-122	120	12	preferences	preference	NOUN
emaj-122	120	13	through	through	ADP
emaj-122	120	14	social	social	ADJ
emaj-122	120	15	media	medium	NOUN
emaj-122	120	16	follows	follow	VERB
emaj-122	120	17	and	and	CCONJ
emaj-122	120	18	likes	like	VERB
emaj-122	120	19	;	;	PUNCT
emaj-122	120	20	and	and	CCONJ
emaj-122	120	21	place	place	VERB
emaj-122	120	22	the	the	DET
emaj-122	120	23	ads	ad	NOUN
emaj-122	120	24	of	of	ADP
emaj-122	120	25	each	each	DET
emaj-122	120	26	consumer	consumer	NOUN
emaj-122	120	27	’s	’s	PART
emaj-122	120	28	most	most	ADV
emaj-122	120	29	liked	like	VERB
emaj-122	120	30	brands	brand	NOUN
emaj-122	120	31	to	to	ADP
emaj-122	120	32	applications	application	NOUN
emaj-122	120	33	that	that	SCONJ
emaj-122	120	34	they	they	PRON
emaj-122	120	35	use	use	VERB
emaj-122	120	36	frequently	frequently	ADV
emaj-122	120	37	.	.	PUNCT
emaj-122	121	1	in	in	ADP
emaj-122	121	2	other	other	ADJ
emaj-122	121	3	words	word	NOUN
emaj-122	121	4	,	,	PUNCT
emaj-122	121	5	they	they	PRON
emaj-122	121	6	should	should	AUX
emaj-122	121	7	pay	pay	VERB
emaj-122	121	8	attention	attention	NOUN
emaj-122	121	9	to	to	ADP
emaj-122	121	10	both	both	PRON
emaj-122	121	11	individual	individual	ADJ
emaj-122	121	12	brand	brand	NOUN
emaj-122	121	13	attitude	attitude	NOUN
emaj-122	121	14	/	/	SYM
emaj-122	121	15	usage	usage	NOUN
emaj-122	121	16	/	/	SYM
emaj-122	121	17	purchase	purchase	NOUN
emaj-122	121	18	,	,	PUNCT
emaj-122	121	19	and	and	CCONJ
emaj-122	121	20	also	also	ADV
emaj-122	121	21	application	application	NOUN
emaj-122	121	22	choice	choice	NOUN
emaj-122	121	23	/	/	SYM
emaj-122	121	24	usage	usage	NOUN
emaj-122	121	25	/	/	SYM
emaj-122	121	26	liking	liking	NOUN
emaj-122	121	27	when	when	SCONJ
emaj-122	121	28	deciding	decide	VERB
emaj-122	121	29	on	on	ADP
emaj-122	121	30	in	in	ADP
emaj-122	121	31	-	-	PUNCT
emaj-122	121	32	app	app	NOUN
emaj-122	121	33	mobile	mobile	ADJ
emaj-122	121	34	banner	banner	NOUN
emaj-122	121	35	ad	ad	NOUN
emaj-122	121	36	strategy	strategy	NOUN
emaj-122	121	37	in	in	ADP
emaj-122	121	38	order	order	NOUN
emaj-122	121	39	to	to	PART
emaj-122	121	40	increase	increase	VERB
emaj-122	121	41	ad	ad	NOUN
emaj-122	121	42	effectiveness	effectiveness	NOUN
emaj-122	121	43	.	.	PUNCT
emaj-122	122	1	as	as	ADP
emaj-122	122	2	to	to	ADP
emaj-122	122	3	the	the	DET
emaj-122	122	4	type	type	NOUN
emaj-122	122	5	of	of	ADP
emaj-122	122	6	application	application	NOUN
emaj-122	122	7	and	and	CCONJ
emaj-122	122	8	location	location	NOUN
emaj-122	122	9	of	of	ADP
emaj-122	122	10	the	the	DET
emaj-122	122	11	banner	banner	NOUN
emaj-122	122	12	,	,	PUNCT
emaj-122	122	13	it	it	PRON
emaj-122	122	14	is	be	AUX
emaj-122	122	15	advisable	advisable	ADJ
emaj-122	122	16	for	for	SCONJ
emaj-122	122	17	advertisers	advertiser	NOUN
emaj-122	122	18	to	to	PART
emaj-122	122	19	choose	choose	VERB
emaj-122	122	20	landscape	landscape	NOUN
emaj-122	122	21	applications	application	NOUN
emaj-122	122	22	and	and	CCONJ
emaj-122	122	23	locate	locate	VERB
emaj-122	122	24	the	the	DET
emaj-122	122	25	banner	banner	NOUN
emaj-122	122	26	at	at	ADP
emaj-122	122	27	the	the	DET
emaj-122	122	28	top	top	NOUN
emaj-122	122	29	of	of	ADP
emaj-122	122	30	the	the	DET
emaj-122	122	31	screen	screen	NOUN
emaj-122	122	32	.	.	PUNCT
emaj-122	123	1	an	an	DET
emaj-122	123	2	interesting	interesting	ADJ
emaj-122	123	3	finding	finding	NOUN
emaj-122	123	4	of	of	ADP
emaj-122	123	5	this	this	DET
emaj-122	123	6	research	research	NOUN
emaj-122	123	7	was	be	AUX
emaj-122	123	8	that	that	SCONJ
emaj-122	123	9	besc	besc	NOUN
emaj-122	123	10	has	have	VERB
emaj-122	123	11	a	a	DET
emaj-122	123	12	negative	negative	ADJ
emaj-122	123	13	impact	impact	NOUN
emaj-122	123	14	on	on	ADP
emaj-122	123	15	brand	brand	NOUN
emaj-122	123	16	recall	recall	NOUN
emaj-122	123	17	of	of	ADP
emaj-122	123	18	in	in	ADP
emaj-122	123	19	-	-	PUNCT
emaj-122	123	20	app	app	NOUN
emaj-122	123	21	mobile	mobile	ADJ
emaj-122	123	22	banner	banner	NOUN
emaj-122	123	23	ads	ad	NOUN
emaj-122	123	24	.	.	PUNCT
emaj-122	124	1	this	this	PRON
emaj-122	124	2	was	be	AUX
emaj-122	124	3	an	an	DET
emaj-122	124	4	unexpected	unexpected	ADJ
emaj-122	124	5	result	result	NOUN
emaj-122	124	6	since	since	SCONJ
emaj-122	124	7	it	it	PRON
emaj-122	124	8	was	be	AUX
emaj-122	124	9	thought	think	VERB
emaj-122	124	10	that	that	SCONJ
emaj-122	124	11	as	as	SCONJ
emaj-122	124	12	people	people	NOUN
emaj-122	124	13	are	be	AUX
emaj-122	124	14	more	more	ADV
emaj-122	124	15	involved	involved	ADJ
emaj-122	124	16	with	with	ADP
emaj-122	124	17	brands	brand	NOUN
emaj-122	124	18	and	and	CCONJ
emaj-122	124	19	use	use	VERB
emaj-122	124	20	them	they	PRON
emaj-122	124	21	to	to	PART
emaj-122	124	22	define	define	VERB
emaj-122	124	23	themselves	themselves	PRON
emaj-122	124	24	,	,	PUNCT
emaj-122	124	25	their	their	PRON
emaj-122	124	26	likelihood	likelihood	NOUN
emaj-122	124	27	of	of	ADP
emaj-122	124	28	recall	recall	NOUN
emaj-122	124	29	would	would	AUX
emaj-122	124	30	be	be	AUX
emaj-122	124	31	higher	high	ADJ
emaj-122	124	32	.	.	PUNCT
emaj-122	125	1	one	one	NUM
emaj-122	125	2	plausible	plausible	ADJ
emaj-122	125	3	explanation	explanation	NOUN
emaj-122	125	4	for	for	ADP
emaj-122	125	5	this	this	DET
emaj-122	125	6	negative	negative	ADJ
emaj-122	125	7	effect	effect	NOUN
emaj-122	125	8	might	might	AUX
emaj-122	125	9	be	be	AUX
emaj-122	125	10	that	that	SCONJ
emaj-122	125	11	the	the	DET
emaj-122	125	12	brand	brand	NOUN
emaj-122	125	13	under	under	ADP
emaj-122	125	14	question	question	NOUN
emaj-122	125	15	in	in	ADP
emaj-122	125	16	this	this	DET
emaj-122	125	17	research	research	NOUN
emaj-122	125	18	(	(	PUNCT
emaj-122	125	19	adidas	adidas	PROPN
emaj-122	125	20	)	)	PUNCT
emaj-122	125	21	may	may	AUX
emaj-122	125	22	not	not	PART
emaj-122	125	23	be	be	AUX
emaj-122	125	24	in	in	ADP
emaj-122	125	25	the	the	DET
emaj-122	125	26	set	set	NOUN
emaj-122	125	27	that	that	SCONJ
emaj-122	125	28	consumer	consumer	NOUN
emaj-122	125	29	engage	engage	VERB
emaj-122	125	30	with	with	ADP
emaj-122	125	31	and	and	CCONJ
emaj-122	125	32	use	use	VERB
emaj-122	125	33	to	to	PART
emaj-122	125	34	define	define	VERB
emaj-122	125	35	themselves	themselves	PRON
emaj-122	125	36	.	.	PUNCT
emaj-122	126	1	given	give	VERB
emaj-122	126	2	that	that	DET
emaj-122	126	3	brand	brand	NOUN
emaj-122	126	4	attitude	attitude	NOUN
emaj-122	126	5	has	have	VERB
emaj-122	126	6	a	a	DET
emaj-122	126	7	positive	positive	ADJ
emaj-122	126	8	impact	impact	NOUN
emaj-122	126	9	on	on	ADP
emaj-122	126	10	brand	brand	NOUN
emaj-122	126	11	recall	recall	PROPN
emaj-122	126	12	contrary	contrary	ADV
emaj-122	126	13	to	to	ADP
emaj-122	126	14	besc	besc	PROPN
emaj-122	126	15	,	,	PUNCT
emaj-122	126	16	it	it	PRON
emaj-122	126	17	is	be	AUX
emaj-122	126	18	possible	possible	ADJ
emaj-122	126	19	that	that	SCONJ
emaj-122	126	20	if	if	SCONJ
emaj-122	126	21	the	the	DET
emaj-122	126	22	brand	brand	NOUN
emaj-122	126	23	is	be	AUX
emaj-122	126	24	among	among	ADP
emaj-122	126	25	the	the	DET
emaj-122	126	26	prominent	prominent	ADJ
emaj-122	126	27	brands	brand	NOUN
emaj-122	126	28	that	that	PRON
emaj-122	126	29	consumers	consumer	NOUN
emaj-122	126	30	identify	identify	VERB
emaj-122	126	31	with	with	ADP
emaj-122	126	32	,	,	PUNCT
emaj-122	126	33	the	the	DET
emaj-122	126	34	recall	recall	NOUN
emaj-122	126	35	will	will	AUX
emaj-122	126	36	be	be	AUX
emaj-122	126	37	higher	high	ADJ
emaj-122	126	38	.	.	PUNCT
emaj-122	127	1	thus	thus	ADV
emaj-122	127	2	,	,	PUNCT
emaj-122	127	3	this	this	DET
emaj-122	127	4	finding	finding	NOUN
emaj-122	127	5	needs	need	VERB
emaj-122	127	6	further	further	ADJ
emaj-122	127	7	exploration	exploration	NOUN
emaj-122	127	8	.	.	PUNCT
emaj-122	128	1	additional	additional	ADJ
emaj-122	128	2	factors	factor	NOUN
emaj-122	128	3	such	such	ADJ
emaj-122	128	4	as	as	ADP
emaj-122	128	5	brand	brand	NOUN
emaj-122	128	6	self	self	NOUN
emaj-122	128	7	-	-	PUNCT
emaj-122	128	8	connection	connection	NOUN
emaj-122	128	9	might	might	AUX
emaj-122	128	10	be	be	AUX
emaj-122	128	11	added	add	VERB
emaj-122	128	12	to	to	ADP
emaj-122	128	13	the	the	DET
emaj-122	128	14	model	model	NOUN
emaj-122	128	15	to	to	PART
emaj-122	128	16	develop	develop	VERB
emaj-122	128	17	the	the	DET
emaj-122	128	18	research	research	NOUN
emaj-122	128	19	.	.	PUNCT
emaj-122	129	1	references	reference	NOUN
emaj-122	129	2	apsler	apsler	PROPN
emaj-122	129	3	,	,	PUNCT
emaj-122	129	4	r.	r.	PROPN
emaj-122	129	5	,	,	PUNCT
emaj-122	129	6	&	&	CCONJ
emaj-122	129	7	sears	sears	PROPN
emaj-122	129	8	,	,	PUNCT
emaj-122	129	9	d.	d.	PROPN
emaj-122	129	10	o.	o.	PROPN
emaj-122	129	11	(	(	PUNCT
emaj-122	129	12	1968	1968	NUM
emaj-122	129	13	)	)	PUNCT
emaj-122	129	14	.	.	PUNCT
emaj-122	130	1	warning	warning	NOUN
emaj-122	130	2	,	,	PUNCT
emaj-122	130	3	personal	personal	ADJ
emaj-122	130	4	involvement	involvement	NOUN
emaj-122	130	5	,	,	PUNCT
emaj-122	130	6	and	and	CCONJ
emaj-122	130	7	attitude	attitude	NOUN
emaj-122	130	8	change	change	NOUN
emaj-122	130	9	.	.	PUNCT
emaj-122	131	1	journal	journal	NOUN
emaj-122	131	2	of	of	ADP
emaj-122	131	3	personality	personality	NOUN
emaj-122	131	4	and	and	CCONJ
emaj-122	131	5	social	social	ADJ
emaj-122	131	6	psychology	psychology	NOUN
emaj-122	131	7	,	,	PUNCT
emaj-122	131	8	9(2p1	9(2p1	NOUN
emaj-122	131	9	)	)	PUNCT
emaj-122	131	10	,	,	PUNCT
emaj-122	131	11	162	162	NUM
emaj-122	131	12	.	.	PUNCT
emaj-122	132	1	bart	bart	PROPN
emaj-122	132	2	,	,	PUNCT
emaj-122	132	3	y.	y.	PROPN
emaj-122	132	4	,	,	PUNCT
emaj-122	132	5	stephen	stephen	PROPN
emaj-122	132	6	,	,	PUNCT
emaj-122	132	7	a.	a.	NOUN
emaj-122	132	8	t.	t.	PROPN
emaj-122	132	9	,	,	PUNCT
emaj-122	132	10	&	&	CCONJ
emaj-122	132	11	sarvary	sarvary	ADJ
emaj-122	132	12	,	,	PUNCT
emaj-122	132	13	m.	m.	NOUN
emaj-122	132	14	(	(	PUNCT
emaj-122	132	15	2014	2014	NUM
emaj-122	132	16	)	)	PUNCT
emaj-122	132	17	.	.	PUNCT
emaj-122	133	1	which	which	DET
emaj-122	133	2	products	product	NOUN
emaj-122	133	3	are	be	AUX
emaj-122	133	4	best	well	ADV
emaj-122	133	5	suited	suited	ADJ
emaj-122	133	6	to	to	ADP
emaj-122	133	7	mobile	mobile	ADJ
emaj-122	133	8	advertising	advertising	NOUN
emaj-122	133	9	?	?	PUNCT
emaj-122	134	1	a	a	DET
emaj-122	134	2	field	field	NOUN
emaj-122	134	3	study	study	NOUN
emaj-122	134	4	of	of	ADP
emaj-122	134	5	mobile	mobile	ADJ
emaj-122	134	6	display	display	NOUN
emaj-122	134	7	advertising	advertising	NOUN
emaj-122	134	8	effects	effect	NOUN
emaj-122	134	9	on	on	ADP
emaj-122	134	10	consumer	consumer	NOUN
emaj-122	134	11	attitudes	attitude	NOUN
emaj-122	134	12	and	and	CCONJ
emaj-122	134	13	intentions	intention	NOUN
emaj-122	134	14	.	.	PUNCT
emaj-122	135	1	journal	journal	NOUN
emaj-122	135	2	of	of	ADP
emaj-122	135	3	marketing	marketing	NOUN
emaj-122	135	4	research	research	NOUN
emaj-122	135	5	,	,	PUNCT
emaj-122	135	6	51(3	51(3	NUM
emaj-122	135	7	)	)	PUNCT
emaj-122	135	8	,	,	PUNCT
emaj-122	135	9	270	270	NUM
emaj-122	135	10	-	-	SYM
emaj-122	135	11	285	285	NUM
emaj-122	135	12	.	.	PUNCT
emaj-122	136	1	volume	volume	NOUN
emaj-122	136	2	7	7	NUM
emaj-122	136	3	no	no	DET
emaj-122	136	4	1	1	NUM
emaj-122	136	5	(	(	PUNCT
emaj-122	136	6	2017	2017	NUM
emaj-122	136	7	)	)	PUNCT
emaj-122	136	8	|	|	ADV
emaj-122	136	9	issn	issn	VERB
emaj-122	136	10	2158	2158	NUM
emaj-122	136	11	-	-	SYM
emaj-122	136	12	8708	8708	NUM
emaj-122	136	13	(	(	PUNCT
emaj-122	136	14	online	online	NOUN
emaj-122	136	15	)	)	PUNCT
emaj-122	136	16	|	|	ADV
emaj-122	136	17	doi	doi	X
emaj-122	136	18	10.5195	10.5195	NUM
emaj-122	136	19	/	/	SYM
emaj-122	136	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	136	21	|	|	ADV
emaj-122	136	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-122	136	23	what	what	PRON
emaj-122	136	24	makes	make	VERB
emaj-122	136	25	consumers	consumer	NOUN
emaj-122	136	26	recall	recall	VERB
emaj-122	136	27	banner	banner	NOUN
emaj-122	136	28	ads	ad	NOUN
emaj-122	136	29	in	in	ADP
emaj-122	136	30	mobile	mobile	ADJ
emaj-122	136	31	applications	application	NOUN
emaj-122	136	32	page	page	NOUN
emaj-122	136	33	|15|	|15|	NOUN
emaj-122	136	34	emerging	emerge	VERB
emaj-122	136	35	markets	market	NOUN
emaj-122	136	36	journal	journal	PROPN
emaj-122	136	37	bhave	bhave	PROPN
emaj-122	136	38	,	,	PUNCT
emaj-122	136	39	k.	k.	PROPN
emaj-122	136	40	,	,	PUNCT
emaj-122	136	41	jain	jain	PROPN
emaj-122	136	42	,	,	PUNCT
emaj-122	136	43	v.	v.	PROPN
emaj-122	136	44	,	,	PUNCT
emaj-122	136	45	roy	roy	PROPN
emaj-122	136	46	,	,	PUNCT
emaj-122	136	47	s.	s.	PROPN
emaj-122	136	48	(	(	PUNCT
emaj-122	136	49	2013	2013	NUM
emaj-122	136	50	)	)	PUNCT
emaj-122	136	51	,	,	PUNCT
emaj-122	136	52	‘	'	PUNCT
emaj-122	136	53	understanding	understand	VERB
emaj-122	136	54	the	the	DET
emaj-122	136	55	orientation	orientation	NOUN
emaj-122	136	56	of	of	ADP
emaj-122	136	57	gen	gen	PROPN
emaj-122	136	58	y	y	PROPN
emaj-122	136	59	toward	toward	ADP
emaj-122	136	60	mobile	mobile	ADJ
emaj-122	136	61	applications	application	NOUN
emaj-122	136	62	and	and	CCONJ
emaj-122	136	63	in	in	ADP
emaj-122	136	64	-	-	PUNCT
emaj-122	136	65	app	app	NOUN
emaj-122	136	66	advertising	advertising	NOUN
emaj-122	136	67	in	in	ADP
emaj-122	136	68	india	india	PROPN
emaj-122	136	69	,	,	PUNCT
emaj-122	136	70	’	'	PUNCT
emaj-122	136	71	international	international	ADJ
emaj-122	136	72	journal	journal	NOUN
emaj-122	136	73	of	of	ADP
emaj-122	136	74	mobile	mobile	ADJ
emaj-122	136	75	marketing	marketing	NOUN
emaj-122	136	76	,	,	PUNCT
emaj-122	136	77	8	8	NUM
emaj-122	136	78	(	(	PUNCT
emaj-122	136	79	1	1	NUM
emaj-122	136	80	)	)	PUNCT
emaj-122	136	81	,	,	PUNCT
emaj-122	136	82	62	62	NUM
emaj-122	136	83	-	-	SYM
emaj-122	136	84	74	74	NUM
emaj-122	136	85	.	.	PUNCT
emaj-122	137	1	chang	chang	PROPN
emaj-122	137	2	,	,	PUNCT
emaj-122	137	3	c.	c.	PROPN
emaj-122	137	4	h.	h.	PROPN
emaj-122	137	5	,	,	PUNCT
emaj-122	137	6	&	&	CCONJ
emaj-122	137	7	huo	huo	PROPN
emaj-122	137	8	,	,	PUNCT
emaj-122	137	9	k.	k.	PROPN
emaj-122	137	10	h.	h.	PROPN
emaj-122	137	11	(	(	PUNCT
emaj-122	137	12	2011	2011	NUM
emaj-122	137	13	)	)	PUNCT
emaj-122	137	14	.	.	PUNCT
emaj-122	138	1	mobile	mobile	ADJ
emaj-122	138	2	advertising	advertising	NOUN
emaj-122	138	3	:	:	PUNCT
emaj-122	138	4	triple	triple	ADJ
emaj-122	138	5	-	-	PUNCT
emaj-122	138	6	win	win	NOUN
emaj-122	138	7	for	for	ADP
emaj-122	138	8	consumers	consumer	NOUN
emaj-122	138	9	,	,	PUNCT
emaj-122	138	10	advertisers	advertiser	NOUN
emaj-122	138	11	and	and	CCONJ
emaj-122	138	12	telecom	telecom	NOUN
emaj-122	138	13	carriers	carrier	NOUN
emaj-122	138	14	.	.	PUNCT
emaj-122	139	1	in	in	ADP
emaj-122	139	2	sigir	sigir	PROPN
emaj-122	139	3	workshop	workshop	NOUN
emaj-122	139	4	on	on	ADP
emaj-122	139	5	internet	internet	NOUN
emaj-122	139	6	advertising	advertising	NOUN
emaj-122	139	7	,	,	PUNCT
emaj-122	139	8	beijing	beijing	PROPN
emaj-122	139	9	,	,	PUNCT
emaj-122	139	10	china	china	PROPN
emaj-122	139	11	.	.	PUNCT
emaj-122	140	1	cmo	cmo	PROPN
emaj-122	140	2	council	council	PROPN
emaj-122	140	3	(	(	PUNCT
emaj-122	140	4	2012	2012	NUM
emaj-122	140	5	)	)	PUNCT
emaj-122	140	6	,	,	PUNCT
emaj-122	140	7	engage	engage	VERB
emaj-122	140	8	at	at	ADP
emaj-122	140	9	every	every	DET
emaj-122	140	10	stage	stage	NOUN
emaj-122	140	11	:	:	PUNCT
emaj-122	140	12	the	the	DET
emaj-122	140	13	new	new	ADJ
emaj-122	140	14	mobile	mobile	ADJ
emaj-122	140	15	marketing	marketing	NOUN
emaj-122	140	16	mandate	mandate	NOUN
emaj-122	140	17	.	.	PUNCT
emaj-122	141	1	palo	palo	PROPN
emaj-122	141	2	alto	alto	PROPN
emaj-122	141	3	,	,	PUNCT
emaj-122	141	4	ca	ca	NOUN
emaj-122	141	5	:	:	PUNCT
emaj-122	141	6	chief	chief	ADJ
emaj-122	141	7	marketing	marketing	NOUN
emaj-122	141	8	officer	officer	NOUN
emaj-122	141	9	council	council	PROPN
emaj-122	141	10	world	world	NOUN
emaj-122	141	11	wide	wide	ADV
emaj-122	141	12	.	.	PUNCT
emaj-122	142	1	ehrenberg	ehrenberg	PROPN
emaj-122	142	2	,	,	PUNCT
emaj-122	142	3	a.	a.	NOUN
emaj-122	142	4	(	(	PUNCT
emaj-122	142	5	1974	1974	NUM
emaj-122	142	6	)	)	PUNCT
emaj-122	142	7	repetitive	repetitive	ADJ
emaj-122	142	8	advertising	advertising	NOUN
emaj-122	142	9	and	and	CCONJ
emaj-122	142	10	the	the	DET
emaj-122	142	11	consumer	consumer	NOUN
emaj-122	142	12	.	.	PUNCT
emaj-122	143	1	journal	journal	NOUN
emaj-122	143	2	of	of	ADP
emaj-122	143	3	advertising	advertising	PROPN
emaj-122	143	4	research,14(2	research,14(2	PROPN
emaj-122	143	5	)	)	PUNCT
emaj-122	143	6	,	,	PUNCT
emaj-122	143	7	25–35	25–35	NUM
emaj-122	143	8	.	.	PUNCT
emaj-122	144	1	emarketer	emarketer	NOUN
emaj-122	144	2	(	(	PUNCT
emaj-122	144	3	2011	2011	NUM
emaj-122	144	4	)	)	PUNCT
emaj-122	144	5	,	,	PUNCT
emaj-122	144	6	u.s	u.s	PROPN
emaj-122	144	7	.	.	PROPN
emaj-122	144	8	digital	digital	ADJ
emaj-122	144	9	media	medium	NOUN
emaj-122	144	10	usage	usage	NOUN
emaj-122	144	11	,	,	PUNCT
emaj-122	144	12	retrieved	retrieve	VERB
emaj-122	144	13	from	from	ADP
emaj-122	144	14	:	:	PUNCT
emaj-122	144	15	http:/www.emarketer.com	http:/www.emarketer.com	PROPN
emaj-122	144	16	emarketer	emarketer	NOUN
emaj-122	144	17	.	.	PUNCT
emaj-122	145	1	(	(	PUNCT
emaj-122	145	2	2012	2012	NUM
emaj-122	145	3	)	)	PUNCT
emaj-122	145	4	.	.	PUNCT
emaj-122	146	1	u.s	u.s	PROPN
emaj-122	146	2	.	.	PROPN
emaj-122	146	3	mobile	mobile	PROPN
emaj-122	146	4	commerce	commerce	PROPN
emaj-122	146	5	forecast	forecast	NOUN
emaj-122	146	6	retrieved	retrieve	VERB
emaj-122	146	7	from	from	ADP
emaj-122	146	8	http://www.emarketer.com	http://www.emarketer.com	PROPN
emaj-122	146	9	(	(	PUNCT
emaj-122	146	10	accessed	access	VERB
emaj-122	146	11	30	30	NUM
emaj-122	146	12	january	january	NOUN
emaj-122	146	13	2012	2012	NUM
emaj-122	146	14	)	)	PUNCT
emaj-122	146	15	.	.	PUNCT
emaj-122	147	1	escalas	escalas	PROPN
emaj-122	147	2	,	,	PUNCT
emaj-122	147	3	j.	j.	PROPN
emaj-122	147	4	e.	e.	PROPN
emaj-122	147	5	(	(	PUNCT
emaj-122	147	6	2004	2004	NUM
emaj-122	147	7	)	)	PUNCT
emaj-122	147	8	,	,	PUNCT
emaj-122	147	9	‘	'	PUNCT
emaj-122	147	10	narrative	narrative	ADJ
emaj-122	147	11	processing	processing	NOUN
emaj-122	147	12	:	:	PUNCT
emaj-122	147	13	building	build	VERB
emaj-122	147	14	consumer	consumer	NOUN
emaj-122	147	15	connections	connection	NOUN
emaj-122	147	16	to	to	ADP
emaj-122	147	17	brands	brand	NOUN
emaj-122	147	18	,	,	PUNCT
emaj-122	147	19	’	'	PUNCT
emaj-122	147	20	journal	journal	NOUN
emaj-122	147	21	of	of	ADP
emaj-122	147	22	consumer	consumer	NOUN
emaj-122	147	23	psychology	psychology	NOUN
emaj-122	147	24	,	,	PUNCT
emaj-122	147	25	14	14	NUM
emaj-122	147	26	(	(	PUNCT
emaj-122	147	27	1	1	NUM
emaj-122	147	28	-	-	SYM
emaj-122	147	29	2	2	NUM
emaj-122	147	30	)	)	PUNCT
emaj-122	147	31	,	,	PUNCT
emaj-122	147	32	168	168	NUM
emaj-122	147	33	-	-	SYM
emaj-122	147	34	180	180	NUM
emaj-122	147	35	.	.	PUNCT
emaj-122	148	1	haddadi	haddadi	PROPN
emaj-122	148	2	,	,	PUNCT
emaj-122	148	3	h.	h.	PROPN
emaj-122	148	4	,	,	PUNCT
emaj-122	148	5	hui	hui	PROPN
emaj-122	148	6	,	,	PUNCT
emaj-122	148	7	p.	p.	PROPN
emaj-122	148	8	,	,	PUNCT
emaj-122	148	9	&	&	CCONJ
emaj-122	148	10	brown	brown	PROPN
emaj-122	148	11	,	,	PUNCT
emaj-122	148	12	i.	i.	PROPN
emaj-122	148	13	(	(	PUNCT
emaj-122	148	14	2010	2010	NUM
emaj-122	148	15	,	,	PUNCT
emaj-122	148	16	september	september	PROPN
emaj-122	148	17	)	)	PUNCT
emaj-122	148	18	.	.	PUNCT
emaj-122	149	1	mobiad	mobiad	NOUN
emaj-122	149	2	:	:	PUNCT
emaj-122	149	3	private	private	ADJ
emaj-122	149	4	and	and	CCONJ
emaj-122	149	5	scalable	scalable	ADJ
emaj-122	149	6	mobile	mobile	ADJ
emaj-122	149	7	advertising	advertising	NOUN
emaj-122	149	8	.	.	PUNCT
emaj-122	150	1	in	in	ADP
emaj-122	150	2	proceedings	proceeding	NOUN
emaj-122	150	3	of	of	ADP
emaj-122	150	4	the	the	DET
emaj-122	150	5	fifth	fifth	ADJ
emaj-122	150	6	acm	acm	PROPN
emaj-122	150	7	international	international	ADJ
emaj-122	150	8	workshop	workshop	NOUN
emaj-122	150	9	on	on	ADP
emaj-122	150	10	mobility	mobility	NOUN
emaj-122	150	11	in	in	ADP
emaj-122	150	12	the	the	DET
emaj-122	150	13	evolving	evolve	VERB
emaj-122	150	14	internet	internet	NOUN
emaj-122	150	15	architecture	architecture	NOUN
emaj-122	150	16	(	(	PUNCT
emaj-122	150	17	pp	pp	ADJ
emaj-122	150	18	.	.	PUNCT
emaj-122	151	1	33	33	NUM
emaj-122	151	2	-	-	SYM
emaj-122	151	3	38	38	NUM
emaj-122	151	4	)	)	PUNCT
emaj-122	151	5	.	.	PUNCT
emaj-122	152	1	acm	acm	PROPN
emaj-122	152	2	.	.	PUNCT
emaj-122	152	3	holbrook	holbrook	PROPN
emaj-122	152	4	,	,	PUNCT
emaj-122	152	5	m.	m.	PROPN
emaj-122	152	6	b.	b.	PROPN
emaj-122	152	7	,	,	PUNCT
emaj-122	152	8	&	&	CCONJ
emaj-122	152	9	lehmann	lehmann	PROPN
emaj-122	152	10	,	,	PUNCT
emaj-122	152	11	d.	d.	PROPN
emaj-122	152	12	r.	r.	PROPN
emaj-122	152	13	(	(	PUNCT
emaj-122	152	14	1980	1980	NUM
emaj-122	152	15	)	)	PUNCT
emaj-122	152	16	.	.	PUNCT
emaj-122	153	1	the	the	DET
emaj-122	153	2	role	role	NOUN
emaj-122	153	3	of	of	ADP
emaj-122	153	4	message	message	NOUN
emaj-122	153	5	content	content	NOUN
emaj-122	153	6	versus	versus	ADP
emaj-122	153	7	mechanical	mechanical	ADJ
emaj-122	153	8	features	feature	NOUN
emaj-122	153	9	in	in	ADP
emaj-122	153	10	predicting	predict	VERB
emaj-122	153	11	recognition	recognition	NOUN
emaj-122	153	12	of	of	ADP
emaj-122	153	13	print	print	NOUN
emaj-122	153	14	advertisements	advertisement	NOUN
emaj-122	153	15	.	.	PUNCT
emaj-122	154	1	journal	journal	NOUN
emaj-122	154	2	of	of	ADP
emaj-122	154	3	advertising	advertising	NOUN
emaj-122	154	4	research	research	NOUN
emaj-122	154	5	,	,	PUNCT
emaj-122	154	6	20(1	20(1	NUM
emaj-122	154	7	)	)	PUNCT
emaj-122	154	8	,	,	PUNCT
emaj-122	154	9	53	53	NUM
emaj-122	154	10	-	-	SYM
emaj-122	154	11	62	62	NUM
emaj-122	154	12	.	.	PUNCT
emaj-122	155	1	jain	jain	PROPN
emaj-122	155	2	,	,	PUNCT
emaj-122	155	3	v.	v.	PROPN
emaj-122	155	4	and	and	CCONJ
emaj-122	155	5	pant	pant	NOUN
emaj-122	155	6	,	,	PUNCT
emaj-122	155	7	s.	s.	PROPN
emaj-122	155	8	(	(	PUNCT
emaj-122	155	9	2012	2012	NUM
emaj-122	155	10	)	)	PUNCT
emaj-122	155	11	,	,	PUNCT
emaj-122	155	12	‘	'	PUNCT
emaj-122	155	13	navigating	navigate	VERB
emaj-122	155	14	generation	generation	NOUN
emaj-122	155	15	y	y	PROPN
emaj-122	155	16	effective	effective	ADJ
emaj-122	155	17	mobile	mobile	ADJ
emaj-122	155	18	marketing	marketing	NOUN
emaj-122	155	19	in	in	ADP
emaj-122	155	20	india	india	PROPN
emaj-122	155	21	:	:	PUNCT
emaj-122	155	22	a	a	DET
emaj-122	155	23	conceptual	conceptual	ADJ
emaj-122	155	24	framework	framework	NOUN
emaj-122	155	25	,	,	PUNCT
emaj-122	155	26	’	'	PUNCT
emaj-122	155	27	international	international	ADJ
emaj-122	155	28	journal	journal	NOUN
emaj-122	155	29	of	of	ADP
emaj-122	155	30	mobile	mobile	ADJ
emaj-122	155	31	marketing	marketing	NOUN
emaj-122	155	32	,	,	PUNCT
emaj-122	155	33	7	7	NUM
emaj-122	155	34	(	(	PUNCT
emaj-122	155	35	3	3	NUM
emaj-122	155	36	)	)	PUNCT
emaj-122	155	37	,	,	PUNCT
emaj-122	155	38	56	56	NUM
emaj-122	155	39	-	-	SYM
emaj-122	155	40	65	65	NUM
emaj-122	155	41	.	.	PUNCT
emaj-122	156	1	kent	kent	PROPN
emaj-122	156	2	,	,	PUNCT
emaj-122	156	3	r.	r.	PROPN
emaj-122	156	4	j.	j.	PROPN
emaj-122	156	5	,	,	PUNCT
emaj-122	156	6	&	&	CCONJ
emaj-122	156	7	allen	allen	PROPN
emaj-122	156	8	,	,	PUNCT
emaj-122	156	9	c.	c.	PROPN
emaj-122	156	10	t.	t.	PROPN
emaj-122	156	11	(	(	PUNCT
emaj-122	156	12	1994	1994	NUM
emaj-122	156	13	)	)	PUNCT
emaj-122	156	14	.	.	PUNCT
emaj-122	157	1	competitive	competitive	ADJ
emaj-122	157	2	interference	interference	NOUN
emaj-122	157	3	effects	effect	NOUN
emaj-122	157	4	in	in	ADP
emaj-122	157	5	consumer	consumer	NOUN
emaj-122	157	6	memory	memory	NOUN
emaj-122	157	7	for	for	ADP
emaj-122	157	8	advertising	advertising	NOUN
emaj-122	157	9	:	:	PUNCT
emaj-122	157	10	the	the	DET
emaj-122	157	11	role	role	NOUN
emaj-122	157	12	of	of	ADP
emaj-122	157	13	brand	brand	NOUN
emaj-122	157	14	familiarity	familiarity	NOUN
emaj-122	157	15	.	.	PUNCT
emaj-122	158	1	the	the	DET
emaj-122	158	2	journal	journal	NOUN
emaj-122	158	3	of	of	ADP
emaj-122	158	4	marketing	marketing	NOUN
emaj-122	158	5	,	,	PUNCT
emaj-122	158	6	97	97	NUM
emaj-122	158	7	-	-	SYM
emaj-122	158	8	105	105	NUM
emaj-122	158	9	.	.	PUNCT
emaj-122	159	1	lambrecht	lambrecht	PROPN
emaj-122	159	2	,	,	PUNCT
emaj-122	159	3	a.	a.	NOUN
emaj-122	159	4	,	,	PUNCT
emaj-122	159	5	&	&	CCONJ
emaj-122	159	6	tucker	tucker	PROPN
emaj-122	159	7	,	,	PUNCT
emaj-122	159	8	c.	c.	PROPN
emaj-122	159	9	(	(	PUNCT
emaj-122	159	10	2013	2013	NUM
emaj-122	159	11	)	)	PUNCT
emaj-122	159	12	.	.	PUNCT
emaj-122	160	1	when	when	SCONJ
emaj-122	160	2	does	do	AUX
emaj-122	160	3	retargeting	retargete	VERB
emaj-122	160	4	work	work	NOUN
emaj-122	160	5	?	?	PUNCT
emaj-122	161	1	information	information	NOUN
emaj-122	161	2	specificity	specificity	NOUN
emaj-122	161	3	in	in	ADP
emaj-122	161	4	online	online	ADJ
emaj-122	161	5	advertising	advertising	NOUN
emaj-122	161	6	.	.	PUNCT
emaj-122	162	1	journal	journal	NOUN
emaj-122	162	2	of	of	ADP
emaj-122	162	3	marketing	marketing	NOUN
emaj-122	162	4	research	research	NOUN
emaj-122	162	5	,	,	PUNCT
emaj-122	162	6	50(5	50(5	NUM
emaj-122	162	7	)	)	PUNCT
emaj-122	162	8	,	,	PUNCT
emaj-122	162	9	561	561	NUM
emaj-122	162	10	-	-	SYM
emaj-122	162	11	576	576	NUM
emaj-122	162	12	.	.	PUNCT
emaj-122	163	1	lang	lang	PROPN
emaj-122	163	2	a.	a.	PROPN
emaj-122	163	3	(	(	PUNCT
emaj-122	163	4	2000	2000	NUM
emaj-122	163	5	)	)	PUNCT
emaj-122	163	6	.	.	PUNCT
emaj-122	164	1	the	the	DET
emaj-122	164	2	limited	limited	ADJ
emaj-122	164	3	capacity	capacity	NOUN
emaj-122	164	4	model	model	NOUN
emaj-122	164	5	of	of	ADP
emaj-122	164	6	mediated	mediate	VERB
emaj-122	164	7	message	message	NOUN
emaj-122	164	8	processing	processing	NOUN
emaj-122	164	9	.	.	PUNCT
emaj-122	165	1	journal	journal	NOUN
emaj-122	165	2	of	of	ADP
emaj-122	165	3	communication	communication	NOUN
emaj-122	165	4	;	;	PUNCT
emaj-122	165	5	50:46–70	50:46–70	PROPN
emaj-122	165	6	.	.	PUNCT
emaj-122	166	1	mackay	mackay	PROPN
emaj-122	166	2	,	,	PUNCT
emaj-122	166	3	t.	t.	PROPN
emaj-122	166	4	,	,	PUNCT
emaj-122	166	5	ewing	ewing	PROPN
emaj-122	166	6	,	,	PUNCT
emaj-122	166	7	m.	m.	NOUN
emaj-122	166	8	,	,	PUNCT
emaj-122	166	9	newton	newton	PROPN
emaj-122	166	10	,	,	PUNCT
emaj-122	166	11	f.	f.	PROPN
emaj-122	166	12	,	,	PUNCT
emaj-122	166	13	&	&	CCONJ
emaj-122	166	14	windisch	windisch	PROPN
emaj-122	166	15	,	,	PUNCT
emaj-122	166	16	l.	l.	PROPN
emaj-122	166	17	(	(	PUNCT
emaj-122	166	18	2009	2009	NUM
emaj-122	166	19	)	)	PUNCT
emaj-122	166	20	.	.	PUNCT
emaj-122	167	1	the	the	DET
emaj-122	167	2	effect	effect	NOUN
emaj-122	167	3	of	of	ADP
emaj-122	167	4	product	product	NOUN
emaj-122	167	5	placement	placement	NOUN
emaj-122	167	6	in	in	ADP
emaj-122	167	7	computer	computer	NOUN
emaj-122	167	8	games	game	NOUN
emaj-122	167	9	on	on	ADP
emaj-122	167	10	brand	brand	NOUN
emaj-122	167	11	attitude	attitude	NOUN
emaj-122	167	12	and	and	CCONJ
emaj-122	167	13	recall	recall	NOUN
emaj-122	167	14	.	.	PUNCT
emaj-122	168	1	international	international	ADJ
emaj-122	168	2	journal	journal	PROPN
emaj-122	168	3	of	of	ADP
emaj-122	168	4	advertising	advertising	NOUN
emaj-122	168	5	,	,	PUNCT
emaj-122	168	6	28(3	28(3	NUM
emaj-122	168	7	)	)	PUNCT
emaj-122	168	8	,	,	PUNCT
emaj-122	168	9	423	423	NUM
emaj-122	168	10	-	-	SYM
emaj-122	168	11	438	438	NUM
emaj-122	168	12	.	.	PUNCT
emaj-122	169	1	mediamind	mediamind	NOUN
emaj-122	169	2	(	(	PUNCT
emaj-122	169	3	2011	2011	NUM
emaj-122	169	4	)	)	PUNCT
emaj-122	169	5	,	,	PUNCT
emaj-122	169	6	iphone	iphone	NOUN
emaj-122	169	7	,	,	PUNCT
emaj-122	169	8	ipad	ipad	NOUN
emaj-122	169	9	yield	yield	NOUN
emaj-122	169	10	double	double	ADJ
emaj-122	169	11	click	click	NOUN
emaj-122	169	12	rate	rate	NOUN
emaj-122	169	13	to	to	ADP
emaj-122	169	14	android	android	PROPN
emaj-122	169	15	devices	device	NOUN
emaj-122	169	16	,	,	PUNCT
emaj-122	169	17	retrieved	retrieve	VERB
emaj-122	169	18	from	from	ADP
emaj-122	169	19	:	:	PUNCT
emaj-122	169	20	http:/mediamind.com	http:/mediamind.com	PROPN
emaj-122	169	21	muehling	muehling	NOUN
emaj-122	169	22	,	,	PUNCT
emaj-122	169	23	d.	d.	PROPN
emaj-122	169	24	d.	d.	PROPN
emaj-122	169	25	,	,	PUNCT
emaj-122	169	26	laczniak	laczniak	PROPN
emaj-122	169	27	,	,	PUNCT
emaj-122	169	28	r.	r.	PROPN
emaj-122	169	29	n.	n.	PROPN
emaj-122	169	30	,	,	PUNCT
emaj-122	169	31	&	&	CCONJ
emaj-122	169	32	stoltman	stoltman	PROPN
emaj-122	169	33	,	,	PUNCT
emaj-122	169	34	j.	j.	PROPN
emaj-122	169	35	j.	j.	PROPN
emaj-122	169	36	(	(	PUNCT
emaj-122	169	37	1991	1991	NUM
emaj-122	169	38	)	)	PUNCT
emaj-122	169	39	.	.	PUNCT
emaj-122	170	1	the	the	DET
emaj-122	170	2	moderating	moderate	VERB
emaj-122	170	3	effects	effect	NOUN
emaj-122	170	4	of	of	ADP
emaj-122	170	5	ad	ad	NOUN
emaj-122	170	6	message	message	NOUN
emaj-122	170	7	involvement	involvement	NOUN
emaj-122	170	8	:	:	PUNCT
emaj-122	170	9	a	a	DET
emaj-122	170	10	reassessment	reassessment	NOUN
emaj-122	170	11	.	.	PUNCT
emaj-122	171	1	journal	journal	NOUN
emaj-122	171	2	of	of	ADP
emaj-122	171	3	advertising,20(2	advertising,20(2	PROPN
emaj-122	171	4	)	)	PUNCT
emaj-122	171	5	,	,	PUNCT
emaj-122	171	6	29	29	NUM
emaj-122	171	7	-	-	SYM
emaj-122	171	8	38	38	NUM
emaj-122	171	9	.	.	PUNCT
emaj-122	172	1	nelson	nelson	PROPN
emaj-122	172	2	,	,	PUNCT
emaj-122	172	3	m.	m.	PROPN
emaj-122	172	4	r.	r.	PROPN
emaj-122	172	5	(	(	PUNCT
emaj-122	172	6	2002	2002	NUM
emaj-122	172	7	)	)	PUNCT
emaj-122	172	8	.	.	PUNCT
emaj-122	173	1	recall	recall	NOUN
emaj-122	173	2	of	of	ADP
emaj-122	173	3	brand	brand	NOUN
emaj-122	173	4	placements	placement	NOUN
emaj-122	173	5	in	in	ADP
emaj-122	173	6	computer	computer	NOUN
emaj-122	173	7	/	/	SYM
emaj-122	173	8	video	video	NOUN
emaj-122	173	9	games.journal	games.journal	NOUN
emaj-122	173	10	of	of	ADP
emaj-122	173	11	advertising	advertising	NOUN
emaj-122	173	12	research	research	NOUN
emaj-122	173	13	,	,	PUNCT
emaj-122	173	14	42(2	42(2	NOUN
emaj-122	173	15	)	)	PUNCT
emaj-122	173	16	,	,	PUNCT
emaj-122	173	17	80	80	NUM
emaj-122	173	18	-	-	SYM
emaj-122	173	19	92	92	NUM
emaj-122	173	20	.	.	PUNCT
emaj-122	174	1	nelson	nelson	PROPN
emaj-122	174	2	,	,	PUNCT
emaj-122	174	3	michelle	michelle	PROPN
emaj-122	174	4	,	,	PUNCT
emaj-122	174	5	ronald	ronald	PROPN
emaj-122	174	6	a.	a.	PROPN
emaj-122	174	7	yaros	yaros	PROPN
emaj-122	174	8	,	,	PUNCT
emaj-122	174	9	and	and	CCONJ
emaj-122	174	10	heejo	heejo	PROPN
emaj-122	174	11	keum	keum	NOUN
emaj-122	174	12	(	(	PUNCT
emaj-122	174	13	2006	2006	NUM
emaj-122	174	14	)	)	PUNCT
emaj-122	174	15	,	,	PUNCT
emaj-122	174	16	“	"	PUNCT
emaj-122	174	17	examining	examine	VERB
emaj-122	174	18	the	the	DET
emaj-122	174	19	influence	influence	NOUN
emaj-122	174	20	of	of	ADP
emaj-122	174	21	telepresence	telepresence	NOUN
emaj-122	174	22	on	on	ADP
emaj-122	174	23	spectator	spectator	NOUN
emaj-122	174	24	and	and	CCONJ
emaj-122	174	25	player	player	NOUN
emaj-122	174	26	processing	processing	NOUN
emaj-122	174	27	of	of	ADP
emaj-122	174	28	real	real	ADJ
emaj-122	174	29	and	and	CCONJ
emaj-122	174	30	fictitious	fictitious	ADJ
emaj-122	174	31	brands	brand	NOUN
emaj-122	174	32	in	in	ADP
emaj-122	174	33	a	a	DET
emaj-122	174	34	computer	computer	NOUN
emaj-122	174	35	game	game	NOUN
emaj-122	174	36	,	,	PUNCT
emaj-122	174	37	”	"	PUNCT
emaj-122	174	38	journal	journal	NOUN
emaj-122	174	39	of	of	ADP
emaj-122	174	40	advertising	advertising	NOUN
emaj-122	174	41	,	,	PUNCT
emaj-122	174	42	35	35	NUM
emaj-122	174	43	(	(	PUNCT
emaj-122	174	44	4	4	NUM
emaj-122	174	45	)	)	PUNCT
emaj-122	174	46	,	,	PUNCT
emaj-122	174	47	87–99	87–99	NUM
emaj-122	174	48	.	.	PUNCT
emaj-122	174	49	nittala	nittala	PROPN
emaj-122	174	50	,	,	PUNCT
emaj-122	174	51	r.	r.	PROPN
emaj-122	174	52	(	(	PUNCT
emaj-122	174	53	2011	2011	NUM
emaj-122	174	54	)	)	PUNCT
emaj-122	174	55	.	.	PUNCT
emaj-122	175	1	registering	register	VERB
emaj-122	175	2	for	for	ADP
emaj-122	175	3	incentivized	incentivize	VERB
emaj-122	175	4	mobile	mobile	ADJ
emaj-122	175	5	advertising	advertising	NOUN
emaj-122	175	6	:	:	PUNCT
emaj-122	175	7	discriminant	discriminant	VERB
emaj-122	175	8	analysis	analysis	NOUN
emaj-122	175	9	of	of	ADP
emaj-122	175	10	mobile	mobile	ADJ
emaj-122	175	11	users	user	NOUN
emaj-122	175	12	.	.	PUNCT
emaj-122	176	1	international	international	ADJ
emaj-122	176	2	journal	journal	PROPN
emaj-122	176	3	of	of	ADP
emaj-122	176	4	mobile	mobile	ADJ
emaj-122	176	5	marketing	marketing	NOUN
emaj-122	176	6	,	,	PUNCT
emaj-122	176	7	6(1	6(1	NUM
emaj-122	176	8	)	)	PUNCT
emaj-122	176	9	,	,	PUNCT
emaj-122	176	10	42	42	NUM
emaj-122	176	11	-	-	SYM
emaj-122	176	12	53	53	NUM
emaj-122	176	13	.	.	PUNCT
emaj-122	177	1	patel	patel	PROPN
emaj-122	177	2	,	,	PUNCT
emaj-122	177	3	dev	dev	PROPN
emaj-122	177	4	,	,	PUNCT
emaj-122	177	5	jeremy	jeremy	PROPN
emaj-122	177	6	schneider	schneider	PROPN
emaj-122	177	7	,	,	PUNCT
emaj-122	177	8	and	and	CCONJ
emaj-122	177	9	kushan	kushan	ADJ
emaj-122	177	10	surana	surana	PROPN
emaj-122	177	11	(	(	PUNCT
emaj-122	177	12	2013	2013	NUM
emaj-122	177	13	)	)	PUNCT
emaj-122	177	14	,	,	PUNCT
emaj-122	177	15	“	"	PUNCT
emaj-122	177	16	cracking	crack	VERB
emaj-122	177	17	the	the	DET
emaj-122	177	18	mobile	mobile	ADJ
emaj-122	177	19	advertising	advertising	NOUN
emaj-122	177	20	code	code	NOUN
emaj-122	177	21	,	,	PUNCT
emaj-122	177	22	”	"	PUNCT
emaj-122	177	23	harvard	harvard	PROPN
emaj-122	177	24	business	business	PROPN
emaj-122	177	25	review	review	PROPN
emaj-122	177	26	blog	blog	NOUN
emaj-122	177	27	network	network	NOUN
emaj-122	177	28	,	,	PUNCT
emaj-122	177	29	(	(	PUNCT
emaj-122	177	30	september	september	PROPN
emaj-122	177	31	11	11	NUM
emaj-122	177	32	)	)	PUNCT
emaj-122	177	33	,	,	PUNCT
emaj-122	177	34	(	(	PUNCT
emaj-122	177	35	accessed	access	VERB
emaj-122	177	36	february	february	PROPN
emaj-122	177	37	27	27	NUM
emaj-122	177	38	,	,	PUNCT
emaj-122	177	39	2014	2014	NUM
emaj-122	177	40	)	)	PUNCT
emaj-122	177	41	,	,	PUNCT
emaj-122	178	1	[	[	X
emaj-122	178	2	available	available	ADJ
emaj-122	178	3	at	at	ADP
emaj-122	178	4	http://blogs.hbr.org/2013/09/cracking-themobileadvertisin/	http://blogs.hbr.org/2013/09/cracking-themobileadvertisin/	NOUN
emaj-122	178	5	]	]	PUNCT
emaj-122	178	6	.	.	PUNCT
emaj-122	179	1	petty	petty	PROPN
emaj-122	179	2	,	,	PUNCT
emaj-122	179	3	r.	r.	PROPN
emaj-122	179	4	e.	e.	PROPN
emaj-122	179	5	,	,	PUNCT
emaj-122	179	6	cacioppo	cacioppo	PROPN
emaj-122	179	7	,	,	PUNCT
emaj-122	179	8	j.	j.	PROPN
emaj-122	179	9	t.	t.	PROPN
emaj-122	179	10	,	,	PUNCT
emaj-122	179	11	&	&	CCONJ
emaj-122	179	12	schumann	schumann	PROPN
emaj-122	179	13	,	,	PUNCT
emaj-122	179	14	d.	d.	PROPN
emaj-122	179	15	(	(	PUNCT
emaj-122	179	16	1983	1983	NUM
emaj-122	179	17	)	)	PUNCT
emaj-122	179	18	.	.	PUNCT
emaj-122	180	1	central	central	ADJ
emaj-122	180	2	and	and	CCONJ
emaj-122	180	3	peripheral	peripheral	ADJ
emaj-122	180	4	routes	route	NOUN
emaj-122	180	5	to	to	ADP
emaj-122	180	6	advertising	advertising	NOUN
emaj-122	180	7	effectiveness	effectiveness	NOUN
emaj-122	180	8	:	:	PUNCT
emaj-122	180	9	the	the	DET
emaj-122	180	10	moderating	moderate	VERB
emaj-122	180	11	role	role	NOUN
emaj-122	180	12	of	of	ADP
emaj-122	180	13	involvement	involvement	NOUN
emaj-122	180	14	.	.	PUNCT
emaj-122	181	1	journal	journal	NOUN
emaj-122	181	2	of	of	ADP
emaj-122	181	3	consumer	consumer	NOUN
emaj-122	181	4	research	research	NOUN
emaj-122	181	5	,	,	PUNCT
emaj-122	181	6	135	135	NUM
emaj-122	181	7	-	-	SYM
emaj-122	181	8	146	146	NUM
emaj-122	181	9	.	.	PUNCT
emaj-122	182	1	volume	volume	NOUN
emaj-122	182	2	7	7	NUM
emaj-122	182	3	no	no	DET
emaj-122	182	4	1	1	NUM
emaj-122	182	5	(	(	PUNCT
emaj-122	182	6	2017	2017	NUM
emaj-122	182	7	)	)	PUNCT
emaj-122	182	8	|	|	ADV
emaj-122	182	9	issn	issn	VERB
emaj-122	182	10	2158	2158	NUM
emaj-122	182	11	-	-	SYM
emaj-122	182	12	8708	8708	NUM
emaj-122	182	13	(	(	PUNCT
emaj-122	182	14	online	online	NOUN
emaj-122	182	15	)	)	PUNCT
emaj-122	182	16	|	|	ADV
emaj-122	182	17	doi	doi	X
emaj-122	182	18	10.5195	10.5195	NUM
emaj-122	182	19	/	/	SYM
emaj-122	182	20	emaj.2017.122	emaj.2017.122	NOUN
emaj-122	183	1	|	|	ADV
emaj-122	183	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-122	183	3	mesut	mesut	PROPN
emaj-122	183	4	çiçek	çiçek	PROPN
emaj-122	183	5	,	,	PUNCT
emaj-122	183	6	i̇rem	i̇rem	PROPN
emaj-122	183	7	eren	eren	PROPN
emaj-122	183	8	-	-	PUNCT
emaj-122	183	9	erdoğmuş	erdoğmuş	PROPN
emaj-122	183	10	,	,	PUNCT
emaj-122	183	11	i̇kram	i̇kram	NOUN
emaj-122	183	12	daştan	daştan	ADJ
emaj-122	183	13	emerging	emerge	VERB
emaj-122	183	14	markets	market	NOUN
emaj-122	183	15	journal	journal	NOUN
emaj-122	183	16	|	|	ADV
emaj-122	183	17	p	p	NOUN
emaj-122	183	18	a	a	DET
emaj-122	183	19	g	g	NOUN
emaj-122	183	20	e	e	NOUN
emaj-122	183	21	|16	|16	CCONJ
emaj-122	183	22	rice	rice	PROPN
emaj-122	183	23	,	,	PUNCT
emaj-122	183	24	b.	b.	PROPN
emaj-122	183	25	&	&	CCONJ
emaj-122	183	26	bennett	bennett	PROPN
emaj-122	183	27	,	,	PUNCT
emaj-122	183	28	r.	r.	PROPN
emaj-122	183	29	(	(	PUNCT
emaj-122	183	30	1998	1998	NUM
emaj-122	183	31	)	)	PUNCT
emaj-122	183	32	the	the	DET
emaj-122	183	33	relationship	relationship	NOUN
emaj-122	183	34	between	between	ADP
emaj-122	183	35	brand	brand	NOUN
emaj-122	183	36	usage	usage	NOUN
emaj-122	183	37	and	and	CCONJ
emaj-122	183	38	advertising	advertising	NOUN
emaj-122	183	39	tracking	tracking	NOUN
emaj-122	183	40	measurements	measurement	NOUN
emaj-122	183	41	:	:	PUNCT
emaj-122	183	42	international	international	ADJ
emaj-122	183	43	findings	finding	NOUN
emaj-122	183	44	.	.	PUNCT
emaj-122	184	1	journal	journal	NOUN
emaj-122	184	2	of	of	ADP
emaj-122	184	3	advertising	advertise	VERB
emaj-122	184	4	research,38(3	research,38(3	PROPN
emaj-122	184	5	)	)	PUNCT
emaj-122	184	6	,	,	PUNCT
emaj-122	184	7	pp	pp	ADP
emaj-122	184	8	.	.	PUNCT
emaj-122	185	1	58	58	NUM
emaj-122	185	2	66	66	NUM
emaj-122	185	3	.	.	PUNCT
emaj-122	186	1	rosenkrans	rosenkran	NOUN
emaj-122	186	2	,	,	PUNCT
emaj-122	186	3	g.	g.	PROPN
emaj-122	186	4	and	and	CCONJ
emaj-122	186	5	myers	myers	PROPN
emaj-122	186	6	,	,	PUNCT
emaj-122	186	7	k.	k.	PROPN
emaj-122	186	8	(	(	PUNCT
emaj-122	186	9	2012	2012	NUM
emaj-122	186	10	)	)	PUNCT
emaj-122	186	11	,	,	PUNCT
emaj-122	186	12	‘	'	PUNCT
emaj-122	186	13	mobile	mobile	ADJ
emaj-122	186	14	advertising	advertising	NOUN
emaj-122	186	15	effectiveness	effectiveness	NOUN
emaj-122	186	16	,	,	PUNCT
emaj-122	186	17	’	'	PUNCT
emaj-122	186	18	international	international	ADJ
emaj-122	186	19	journal	journal	NOUN
emaj-122	186	20	of	of	ADP
emaj-122	186	21	mobile	mobile	ADJ
emaj-122	186	22	marketing	marketing	NOUN
emaj-122	186	23	.	.	PUNCT
emaj-122	187	1	winter2012	winter2012	PROPN
emaj-122	187	2	,	,	PUNCT
emaj-122	187	3	7	7	NUM
emaj-122	187	4	(	(	PUNCT
emaj-122	187	5	3	3	NUM
emaj-122	187	6	)	)	PUNCT
emaj-122	187	7	,	,	PUNCT
emaj-122	187	8	5	5	NUM
emaj-122	187	9	-	-	SYM
emaj-122	187	10	24	24	NUM
emaj-122	187	11	.	.	PUNCT
emaj-122	188	1	schneider	schneider	PROPN
emaj-122	188	2	,	,	PUNCT
emaj-122	188	3	l.	l.	PROPN
emaj-122	188	4	p.	p.	PROPN
emaj-122	188	5	,	,	PUNCT
emaj-122	188	6	systems	systems	PROPN
emaj-122	188	7	,	,	PUNCT
emaj-122	188	8	b.	b.	PROPN
emaj-122	188	9	,	,	PUNCT
emaj-122	188	10	&	&	CCONJ
emaj-122	188	11	cornwell	cornwell	PROPN
emaj-122	188	12	,	,	PUNCT
emaj-122	188	13	t.	t.	PROPN
emaj-122	188	14	b.	b.	PROPN
emaj-122	188	15	(	(	PUNCT
emaj-122	188	16	2005	2005	NUM
emaj-122	188	17	)	)	PUNCT
emaj-122	188	18	.	.	PUNCT
emaj-122	189	1	cashing	cash	VERB
emaj-122	189	2	in	in	ADP
emaj-122	189	3	on	on	ADP
emaj-122	189	4	crashes	crash	NOUN
emaj-122	189	5	via	via	ADP
emaj-122	189	6	brand	brand	NOUN
emaj-122	189	7	placement	placement	NOUN
emaj-122	189	8	in	in	ADP
emaj-122	189	9	computer	computer	NOUN
emaj-122	189	10	games	game	NOUN
emaj-122	189	11	:	:	PUNCT
emaj-122	189	12	the	the	DET
emaj-122	189	13	effects	effect	NOUN
emaj-122	189	14	of	of	ADP
emaj-122	189	15	experience	experience	NOUN
emaj-122	189	16	and	and	CCONJ
emaj-122	189	17	flow	flow	NOUN
emaj-122	189	18	on	on	ADP
emaj-122	189	19	memory	memory	NOUN
emaj-122	189	20	.	.	PUNCT
emaj-122	190	1	international	international	ADJ
emaj-122	190	2	journal	journal	PROPN
emaj-122	190	3	of	of	ADP
emaj-122	190	4	advertising	advertising	NOUN
emaj-122	190	5	,	,	PUNCT
emaj-122	190	6	24(3	24(3	NUM
emaj-122	190	7	)	)	PUNCT
emaj-122	190	8	,	,	PUNCT
emaj-122	190	9	321	321	NUM
emaj-122	190	10	-	-	SYM
emaj-122	190	11	343	343	NUM
emaj-122	190	12	.	.	PUNCT
emaj-122	191	1	seiders	seider	NOUN
emaj-122	191	2	,	,	PUNCT
emaj-122	191	3	k.	k.	PROPN
emaj-122	191	4	,	,	PUNCT
emaj-122	191	5	voss	voss	PROPN
emaj-122	191	6	,	,	PUNCT
emaj-122	191	7	g.	g.	PROPN
emaj-122	191	8	b.	b.	PROPN
emaj-122	191	9	,	,	PUNCT
emaj-122	191	10	godfrey	godfrey	PROPN
emaj-122	191	11	,	,	PUNCT
emaj-122	191	12	a.	a.	PROPN
emaj-122	191	13	l.	l.	PROPN
emaj-122	191	14	,	,	PUNCT
emaj-122	191	15	&	&	CCONJ
emaj-122	191	16	grewal	grewal	PROPN
emaj-122	191	17	,	,	PUNCT
emaj-122	191	18	d.	d.	PROPN
emaj-122	191	19	(	(	PUNCT
emaj-122	191	20	2007	2007	NUM
emaj-122	191	21	)	)	PUNCT
emaj-122	191	22	.	.	PUNCT
emaj-122	192	1	servcon	servcon	NOUN
emaj-122	192	2	:	:	PUNCT
emaj-122	192	3	development	development	NOUN
emaj-122	192	4	and	and	CCONJ
emaj-122	192	5	validation	validation	NOUN
emaj-122	192	6	of	of	ADP
emaj-122	192	7	a	a	DET
emaj-122	192	8	multidimensional	multidimensional	ADJ
emaj-122	192	9	service	service	NOUN
emaj-122	192	10	convenience	convenience	NOUN
emaj-122	192	11	scale	scale	NOUN
emaj-122	192	12	.	.	PUNCT
emaj-122	193	1	journal	journal	NOUN
emaj-122	193	2	of	of	ADP
emaj-122	193	3	the	the	DET
emaj-122	193	4	academy	academy	NOUN
emaj-122	193	5	of	of	ADP
emaj-122	193	6	marketing	marketing	NOUN
emaj-122	193	7	science	science	NOUN
emaj-122	193	8	,	,	PUNCT
emaj-122	193	9	35(1	35(1	NUM
emaj-122	193	10	)	)	PUNCT
emaj-122	193	11	,	,	PUNCT
emaj-122	193	12	144	144	NUM
emaj-122	193	13	-	-	SYM
emaj-122	193	14	156	156	NUM
emaj-122	193	15	.	.	PUNCT
emaj-122	194	1	seung	seung	PROPN
emaj-122	194	2	-	-	PUNCT
emaj-122	194	3	chul	chul	PROPN
emaj-122	194	4	yoo	yoo	PROPN
emaj-122	194	5	,	,	PUNCT
emaj-122	194	6	m.a	m.a	PROPN
emaj-122	194	7	.	.	PROPN
emaj-122	194	8	,	,	PUNCT
emaj-122	194	9	and	and	CCONJ
emaj-122	194	10	pena	pena	PROPN
emaj-122	194	11	,	,	PUNCT
emaj-122	194	12	j.	j.	PROPN
emaj-122	194	13	(	(	PUNCT
emaj-122	194	14	2011	2011	NUM
emaj-122	194	15	)	)	PUNCT
emaj-122	194	16	,	,	PUNCT
emaj-122	194	17	do	do	VERB
emaj-122	194	18	violent	violent	ADJ
emaj-122	194	19	video	video	NOUN
emaj-122	194	20	games	game	NOUN
emaj-122	194	21	impair	impair	VERB
emaj-122	194	22	the	the	DET
emaj-122	194	23	effectiveness	effectiveness	NOUN
emaj-122	194	24	of	of	ADP
emaj-122	194	25	in	in	ADP
emaj-122	194	26	-	-	PUNCT
emaj-122	194	27	game	game	NOUN
emaj-122	194	28	advertisements	advertisement	NOUN
emaj-122	194	29	?	?	PUNCT
emaj-122	195	1	the	the	DET
emaj-122	195	2	impact	impact	NOUN
emaj-122	195	3	of	of	ADP
emaj-122	195	4	gaming	gaming	NOUN
emaj-122	195	5	environment	environment	NOUN
emaj-122	195	6	on	on	ADP
emaj-122	195	7	brand	brand	NOUN
emaj-122	195	8	recall	recall	NOUN
emaj-122	195	9	,	,	PUNCT
emaj-122	195	10	brand	brand	NOUN
emaj-122	195	11	attitude	attitude	NOUN
emaj-122	195	12	,	,	PUNCT
emaj-122	195	13	and	and	CCONJ
emaj-122	195	14	purchase	purchase	NOUN
emaj-122	195	15	intention	intention	NOUN
emaj-122	195	16	,	,	PUNCT
emaj-122	195	17	cyberpsychology	cyberpsychology	NOUN
emaj-122	195	18	,	,	PUNCT
emaj-122	195	19	behavior	behavior	NOUN
emaj-122	195	20	,	,	PUNCT
emaj-122	195	21	and	and	CCONJ
emaj-122	195	22	social	social	ADJ
emaj-122	195	23	networking	networking	NOUN
emaj-122	195	24	,	,	PUNCT
emaj-122	195	25	14	14	NUM
emaj-122	195	26	(	(	PUNCT
emaj-122	195	27	7	7	NUM
emaj-122	195	28	-	-	SYM
emaj-122	195	29	8)	8)	NUM
emaj-122	195	30	,	,	PUNCT
emaj-122	195	31	439	439	NUM
emaj-122	195	32	-	-	SYM
emaj-122	195	33	446	446	NUM
emaj-122	195	34	.	.	PUNCT
emaj-122	196	1	sherif	sherif	PROPN
emaj-122	196	2	,	,	PUNCT
emaj-122	196	3	m.	m.	NOUN
emaj-122	196	4	,	,	PUNCT
emaj-122	196	5	&	&	CCONJ
emaj-122	196	6	hovland	hovland	PROPN
emaj-122	196	7	,	,	PUNCT
emaj-122	196	8	c.	c.	PROPN
emaj-122	196	9	i.	i.	PROPN
emaj-122	196	10	(	(	PUNCT
emaj-122	196	11	1961	1961	NUM
emaj-122	196	12	)	)	PUNCT
emaj-122	196	13	.	.	PUNCT
emaj-122	197	1	social	social	ADJ
emaj-122	197	2	judgment	judgment	NOUN
emaj-122	197	3	:	:	PUNCT
emaj-122	197	4	assimilation	assimilation	NOUN
emaj-122	197	5	and	and	CCONJ
emaj-122	197	6	contrast	contrast	NOUN
emaj-122	197	7	effects	effect	NOUN
emaj-122	197	8	in	in	ADP
emaj-122	197	9	communication	communication	NOUN
emaj-122	197	10	and	and	CCONJ
emaj-122	197	11	attitude	attitude	NOUN
emaj-122	197	12	change.oxford	change.oxford	PROPN
emaj-122	197	13	,	,	PUNCT
emaj-122	197	14	uk	uk	PROPN
emaj-122	197	15	:	:	PUNCT
emaj-122	197	16	praeger	praeger	PROPN
emaj-122	197	17	sie	sie	PROPN
emaj-122	197	18	siemens	siemens	PROPN
emaj-122	197	19	,	,	PUNCT
emaj-122	197	20	j.	j.	PROPN
emaj-122	197	21	c.	c.	PROPN
emaj-122	197	22	,	,	PUNCT
emaj-122	197	23	smith	smith	PROPN
emaj-122	197	24	,	,	PUNCT
emaj-122	197	25	s.	s.	PROPN
emaj-122	197	26	,	,	PUNCT
emaj-122	197	27	fisher	fisher	PROPN
emaj-122	197	28	,	,	PUNCT
emaj-122	197	29	d.	d.	PROPN
emaj-122	197	30	,	,	PUNCT
emaj-122	197	31	thyroff	thyroff	PROPN
emaj-122	197	32	,	,	PUNCT
emaj-122	197	33	a.	a.	NOUN
emaj-122	197	34	,	,	PUNCT
emaj-122	197	35	&	&	CCONJ
emaj-122	197	36	killian	killian	PROPN
emaj-122	197	37	,	,	PUNCT
emaj-122	197	38	g.	g.	PROPN
emaj-122	197	39	(	(	PUNCT
emaj-122	197	40	2015	2015	NUM
emaj-122	197	41	)	)	PUNCT
emaj-122	197	42	.	.	PUNCT
emaj-122	198	1	level	level	NOUN
emaj-122	198	2	up	up	ADP
emaj-122	198	3	!	!	PUNCT
emaj-122	199	1	the	the	DET
emaj-122	199	2	role	role	NOUN
emaj-122	199	3	of	of	ADP
emaj-122	199	4	progress	progress	NOUN
emaj-122	199	5	feedback	feedback	NOUN
emaj-122	199	6	type	type	NOUN
emaj-122	199	7	for	for	ADP
emaj-122	199	8	encouraging	encourage	VERB
emaj-122	199	9	intrinsic	intrinsic	ADJ
emaj-122	199	10	motivation	motivation	NOUN
emaj-122	199	11	and	and	CCONJ
emaj-122	199	12	positive	positive	ADJ
emaj-122	199	13	brand	brand	NOUN
emaj-122	199	14	attitudes	attitude	NOUN
emaj-122	199	15	in	in	ADP
emaj-122	199	16	public	public	ADJ
emaj-122	199	17	versus	versus	ADP
emaj-122	199	18	private	private	ADJ
emaj-122	199	19	gaming	gaming	NOUN
emaj-122	199	20	contexts	contexts	NOUN
emaj-122	199	21	.	.	PUNCT
emaj-122	200	1	journal	journal	NOUN
emaj-122	200	2	of	of	ADP
emaj-122	200	3	interactive	interactive	ADJ
emaj-122	200	4	marketing	marketing	NOUN
emaj-122	200	5	,	,	PUNCT
emaj-122	200	6	32	32	NUM
emaj-122	200	7	,	,	PUNCT
emaj-122	200	8	1	1	NUM
emaj-122	200	9	-	-	SYM
emaj-122	200	10	12	12	NUM
emaj-122	200	11	.	.	PUNCT
emaj-122	201	1	siemens	siemens	PROPN
emaj-122	201	2	,	,	PUNCT
emaj-122	201	3	j.	j.	PROPN
emaj-122	201	4	c.	c.	PROPN
emaj-122	201	5	,	,	PUNCT
emaj-122	201	6	smith	smith	PROPN
emaj-122	201	7	,	,	PUNCT
emaj-122	201	8	s.	s.	PROPN
emaj-122	201	9	,	,	PUNCT
emaj-122	201	10	&	&	CCONJ
emaj-122	201	11	fisher	fisher	PROPN
emaj-122	201	12	,	,	PUNCT
emaj-122	201	13	d.	d.	PROPN
emaj-122	201	14	(	(	PUNCT
emaj-122	201	15	2015	2015	NUM
emaj-122	201	16	)	)	PUNCT
emaj-122	201	17	.	.	PUNCT
emaj-122	202	1	investigating	investigate	VERB
emaj-122	202	2	the	the	DET
emaj-122	202	3	effects	effect	NOUN
emaj-122	202	4	of	of	ADP
emaj-122	202	5	active	active	ADJ
emaj-122	202	6	control	control	NOUN
emaj-122	202	7	on	on	ADP
emaj-122	202	8	brand	brand	NOUN
emaj-122	202	9	recall	recall	NOUN
emaj-122	202	10	within	within	ADP
emaj-122	202	11	in	in	ADP
emaj-122	202	12	-	-	PUNCT
emaj-122	202	13	game	game	NOUN
emaj-122	202	14	advertising	advertising	NOUN
emaj-122	202	15	.	.	PUNCT
emaj-122	203	1	journal	journal	PROPN
emaj-122	203	2	of	of	ADP
emaj-122	203	3	interactive	interactive	ADJ
emaj-122	203	4	advertising	advertising	NOUN
emaj-122	203	5	,	,	PUNCT
emaj-122	203	6	15(1	15(1	NUM
emaj-122	203	7	)	)	PUNCT
emaj-122	203	8	,	,	PUNCT
emaj-122	203	9	43	43	NUM
emaj-122	203	10	-	-	SYM
emaj-122	203	11	53	53	NUM
emaj-122	203	12	.	.	PUNCT
emaj-122	204	1	sprott	sprott	PROPN
emaj-122	204	2	,	,	PUNCT
emaj-122	204	3	d.	d.	PROPN
emaj-122	204	4	,	,	PUNCT
emaj-122	204	5	czellar	czellar	PROPN
emaj-122	204	6	,	,	PUNCT
emaj-122	204	7	s.	s.	PROPN
emaj-122	204	8	,	,	PUNCT
emaj-122	204	9	&	&	CCONJ
emaj-122	204	10	spangenberg	spangenberg	PROPN
emaj-122	204	11	,	,	PUNCT
emaj-122	204	12	e.	e.	PROPN
emaj-122	204	13	(	(	PUNCT
emaj-122	204	14	2009	2009	NUM
emaj-122	204	15	)	)	PUNCT
emaj-122	204	16	.	.	PUNCT
emaj-122	205	1	the	the	DET
emaj-122	205	2	importance	importance	NOUN
emaj-122	205	3	of	of	ADP
emaj-122	205	4	a	a	DET
emaj-122	205	5	general	general	ADJ
emaj-122	205	6	measure	measure	NOUN
emaj-122	205	7	of	of	ADP
emaj-122	205	8	brand	brand	NOUN
emaj-122	205	9	engagement	engagement	NOUN
emaj-122	205	10	on	on	ADP
emaj-122	205	11	market	market	NOUN
emaj-122	205	12	behavior	behavior	NOUN
emaj-122	205	13	:	:	PUNCT
emaj-122	205	14	development	development	NOUN
emaj-122	205	15	and	and	CCONJ
emaj-122	205	16	validation	validation	NOUN
emaj-122	205	17	of	of	ADP
emaj-122	205	18	a	a	DET
emaj-122	205	19	scale	scale	NOUN
emaj-122	205	20	.	.	PUNCT
emaj-122	206	1	journal	journal	NOUN
emaj-122	206	2	of	of	ADP
emaj-122	206	3	marketing	marketing	NOUN
emaj-122	206	4	research	research	NOUN
emaj-122	206	5	,	,	PUNCT
emaj-122	206	6	46(1	46(1	PROPN
emaj-122	206	7	)	)	PUNCT
emaj-122	206	8	,	,	PUNCT
emaj-122	206	9	92104	92104	NUM
emaj-122	206	10	.	.	PUNCT
emaj-122	207	1	vatanparast	vatanparast	ADJ
emaj-122	207	2	,	,	PUNCT
emaj-122	207	3	r.	r.	PROPN
emaj-122	207	4	and	and	CCONJ
emaj-122	207	5	butt	butt	PROPN
emaj-122	207	6	,	,	PUNCT
emaj-122	207	7	a.h	a.h	PROPN
emaj-122	207	8	.	.	PROPN
emaj-122	207	9	(	(	PUNCT
emaj-122	207	10	2010	2010	NUM
emaj-122	207	11	)	)	PUNCT
emaj-122	207	12	,	,	PUNCT
emaj-122	207	13	“	"	PUNCT
emaj-122	207	14	an	an	DET
emaj-122	207	15	empirical	empirical	ADJ
emaj-122	207	16	study	study	NOUN
emaj-122	207	17	on	on	ADP
emaj-122	207	18	study	study	NOUN
emaj-122	207	19	of	of	ADP
emaj-122	207	20	factors	factor	NOUN
emaj-122	207	21	affecting	affect	VERB
emaj-122	207	22	use	use	NOUN
emaj-122	207	23	of	of	ADP
emaj-122	207	24	mobile	mobile	ADJ
emaj-122	207	25	advertising	advertising	NOUN
emaj-122	207	26	,	,	PUNCT
emaj-122	207	27	”	"	PUNCT
emaj-122	207	28	international	international	ADJ
emaj-122	207	29	journal	journal	NOUN
emaj-122	207	30	of	of	ADP
emaj-122	207	31	mobile	mobile	ADJ
emaj-122	207	32	marketing	marketing	NOUN
emaj-122	207	33	,	,	PUNCT
emaj-122	207	34	5	5	NUM
emaj-122	207	35	(	(	PUNCT
emaj-122	207	36	1	1	NUM
emaj-122	207	37	)	)	PUNCT
emaj-122	207	38	,	,	PUNCT
emaj-122	207	39	28	28	NUM
emaj-122	207	40	-	-	SYM
emaj-122	207	41	40	40	NUM
emaj-122	207	42	.	.	PUNCT
emaj-122	208	1	walsh	walsh	NOUN
emaj-122	208	2	,	,	PUNCT
emaj-122	208	3	p.	p.	PROPN
emaj-122	208	4	,	,	PUNCT
emaj-122	208	5	kim	kim	PROPN
emaj-122	208	6	,	,	PUNCT
emaj-122	208	7	y.	y.	PROPN
emaj-122	208	8	,	,	PUNCT
emaj-122	208	9	&	&	CCONJ
emaj-122	208	10	ross	ross	PROPN
emaj-122	208	11	,	,	PUNCT
emaj-122	208	12	s.	s.	PROPN
emaj-122	208	13	d.	d.	PROPN
emaj-122	208	14	(	(	PUNCT
emaj-122	208	15	2008	2008	NUM
emaj-122	208	16	)	)	PUNCT
emaj-122	208	17	.	.	PUNCT
emaj-122	209	1	brand	brand	NOUN
emaj-122	209	2	recall	recall	NOUN
emaj-122	209	3	and	and	CCONJ
emaj-122	209	4	recognition	recognition	NOUN
emaj-122	209	5	:	:	PUNCT
emaj-122	209	6	a	a	DET
emaj-122	209	7	comparison	comparison	NOUN
emaj-122	209	8	of	of	ADP
emaj-122	209	9	television	television	NOUN
emaj-122	209	10	and	and	CCONJ
emaj-122	209	11	sport	sport	NOUN
emaj-122	209	12	video	video	NOUN
emaj-122	209	13	games	game	NOUN
emaj-122	209	14	as	as	ADP
emaj-122	209	15	presentation	presentation	NOUN
emaj-122	209	16	modes	mode	NOUN
emaj-122	209	17	.	.	PUNCT
emaj-122	210	1	sport	sport	NOUN
emaj-122	210	2	marketing	marketing	NOUN
emaj-122	210	3	quarterly	quarterly	ADV
emaj-122	210	4	,	,	PUNCT
emaj-122	210	5	17(4	17(4	NUM
emaj-122	210	6	)	)	PUNCT
emaj-122	210	7	,	,	PUNCT
emaj-122	210	8	201	201	NUM
emaj-122	210	9	-	-	SYM
emaj-122	210	10	208	208	NUM
emaj-122	210	11	.	.	PUNCT
emaj-122	211	1	wooldridge	wooldridge	PROPN
emaj-122	211	2	,	,	PUNCT
emaj-122	211	3	d.	d.	PROPN
emaj-122	211	4	,	,	PUNCT
emaj-122	211	5	&	&	CCONJ
emaj-122	211	6	schneider	schneider	PROPN
emaj-122	211	7	,	,	PUNCT
emaj-122	211	8	m.	m.	NOUN
emaj-122	211	9	(	(	PUNCT
emaj-122	211	10	2011	2011	NUM
emaj-122	211	11	)	)	PUNCT
emaj-122	211	12	.	.	PUNCT
emaj-122	212	1	monetizing	monetize	VERB
emaj-122	212	2	free	free	ADJ
emaj-122	212	3	apps	app	NOUN
emaj-122	212	4	with	with	ADP
emaj-122	212	5	iad	iad	PROPN
emaj-122	212	6	and	and	CCONJ
emaj-122	212	7	other	other	ADJ
emaj-122	212	8	in	in	ADP
emaj-122	212	9	-	-	PUNCT
emaj-122	212	10	app	app	NOUN
emaj-122	212	11	advertising	advertising	NOUN
emaj-122	212	12	opportunities	opportunity	NOUN
emaj-122	212	13	.	.	PUNCT
emaj-122	213	1	in	in	ADP
emaj-122	213	2	the	the	DET
emaj-122	213	3	business	business	NOUN
emaj-122	213	4	of	of	ADP
emaj-122	213	5	iphone	iphone	NOUN
emaj-122	213	6	and	and	CCONJ
emaj-122	213	7	ipad	ipad	PROPN
emaj-122	213	8	app	app	PROPN
emaj-122	213	9	development	development	PROPN
emaj-122	213	10	(	(	PUNCT
emaj-122	213	11	pp	pp	ADJ
emaj-122	213	12	.	.	PUNCT
emaj-122	214	1	159	159	NUM
emaj-122	214	2	-	-	SYM
emaj-122	214	3	205	205	NUM
emaj-122	214	4	)	)	PUNCT
emaj-122	214	5	.	.	PUNCT
emaj-122	215	1	apress	apress	PROPN
emaj-122	215	2	.	.	PUNCT
emaj-122	216	1	xie	xie	PROPN
emaj-122	216	2	,	,	PUNCT
emaj-122	216	3	w.	w.	PROPN
emaj-122	216	4	,	,	PUNCT
emaj-122	216	5	zhao	zhao	PROPN
emaj-122	216	6	,	,	PUNCT
emaj-122	216	7	y.	y.	PROPN
emaj-122	216	8	,	,	PUNCT
emaj-122	216	9	and	and	CCONJ
emaj-122	216	10	xie	xie	PROPN
emaj-122	216	11	,	,	PUNCT
emaj-122	216	12	w.	w.	PROPN
emaj-122	216	13	(	(	PUNCT
emaj-122	216	14	2013	2013	NUM
emaj-122	216	15	)	)	PUNCT
emaj-122	216	16	,	,	PUNCT
emaj-122	216	17	“	"	PUNCT
emaj-122	216	18	the	the	DET
emaj-122	216	19	effects	effect	NOUN
emaj-122	216	20	of	of	ADP
emaj-122	216	21	interface	interface	NOUN
emaj-122	216	22	design	design	NOUN
emaj-122	216	23	of	of	ADP
emaj-122	216	24	hand	hand	NOUN
emaj-122	216	25	-	-	PUNCT
emaj-122	216	26	held	hold	VERB
emaj-122	216	27	devices	device	NOUN
emaj-122	216	28	on	on	ADP
emaj-122	216	29	mobile	mobile	ADJ
emaj-122	216	30	advertising	advertising	NOUN
emaj-122	216	31	effectiveness	effectiveness	NOUN
emaj-122	216	32	among	among	ADP
emaj-122	216	33	college	college	NOUN
emaj-122	216	34	students	student	NOUN
emaj-122	216	35	in	in	ADP
emaj-122	216	36	china	china	PROPN
emaj-122	216	37	,	,	PUNCT
emaj-122	216	38	”	"	PUNCT
emaj-122	216	39	international	international	ADJ
emaj-122	216	40	journal	journal	NOUN
emaj-122	216	41	of	of	ADP
emaj-122	216	42	mobile	mobile	ADJ
emaj-122	216	43	marketing	marketing	NOUN
emaj-122	216	44	,	,	PUNCT
emaj-122	216	45	8	8	NUM
emaj-122	216	46	(	(	PUNCT
emaj-122	216	47	1	1	NUM
emaj-122	216	48	)	)	PUNCT
emaj-122	216	49	,	,	PUNCT
emaj-122	216	50	46	46	NUM
emaj-122	216	51	-	-	SYM
emaj-122	216	52	61	61	NUM
emaj-122	216	53	.	.	PUNCT
emaj-122	217	1	yoo	yoo	PROPN
emaj-122	217	2	,	,	PUNCT
emaj-122	217	3	s.	s.	PROPN
emaj-122	217	4	c.	c.	PROPN
emaj-122	217	5	,	,	PUNCT
emaj-122	217	6	&	&	CCONJ
emaj-122	217	7	peña	peña	PROPN
emaj-122	217	8	,	,	PUNCT
emaj-122	217	9	j.	j.	PROPN
emaj-122	217	10	(	(	PUNCT
emaj-122	217	11	2011	2011	NUM
emaj-122	217	12	)	)	PUNCT
emaj-122	217	13	.	.	PUNCT
emaj-122	218	1	do	do	AUX
emaj-122	218	2	violent	violent	ADJ
emaj-122	218	3	video	video	NOUN
emaj-122	218	4	games	game	NOUN
emaj-122	218	5	impair	impair	VERB
emaj-122	218	6	the	the	DET
emaj-122	218	7	effectiveness	effectiveness	NOUN
emaj-122	218	8	of	of	ADP
emaj-122	218	9	in	in	ADP
emaj-122	218	10	-	-	PUNCT
emaj-122	218	11	game	game	NOUN
emaj-122	218	12	advertisements	advertisement	NOUN
emaj-122	218	13	?	?	PUNCT
emaj-122	219	1	the	the	DET
emaj-122	219	2	impact	impact	NOUN
emaj-122	219	3	of	of	ADP
emaj-122	219	4	gaming	gaming	NOUN
emaj-122	219	5	environment	environment	NOUN
emaj-122	219	6	on	on	ADP
emaj-122	219	7	brand	brand	NOUN
emaj-122	219	8	recall	recall	NOUN
emaj-122	219	9	,	,	PUNCT
emaj-122	219	10	brand	brand	NOUN
emaj-122	219	11	attitude	attitude	NOUN
emaj-122	219	12	,	,	PUNCT
emaj-122	219	13	and	and	CCONJ
emaj-122	219	14	purchase	purchase	NOUN
emaj-122	219	15	intention	intention	NOUN
emaj-122	219	16	.	.	PUNCT
emaj-122	220	1	cyberpsychology	cyberpsychology	NOUN
emaj-122	220	2	,	,	PUNCT
emaj-122	220	3	behavior	behavior	NOUN
emaj-122	220	4	,	,	PUNCT
emaj-122	220	5	and	and	CCONJ
emaj-122	220	6	social	social	ADJ
emaj-122	220	7	networking	networking	NOUN
emaj-122	220	8	,	,	PUNCT
emaj-122	220	9	14(7	14(7	NOUN
emaj-122	220	10	-	-	PUNCT
emaj-122	220	11	8)	8)	NUM
emaj-122	220	12	,	,	PUNCT
emaj-122	220	13	439	439	NUM
emaj-122	220	14	-	-	SYM
emaj-122	220	15	446	446	NUM
emaj-122	220	16	.	.	PUNCT
emaj-122	221	1	zaichkowsky	zaichkowsky	PROPN
emaj-122	221	2	,	,	PUNCT
emaj-122	221	3	j.	j.	PROPN
emaj-122	221	4	l.	l.	PROPN
emaj-122	221	5	(	(	PUNCT
emaj-122	221	6	1985	1985	NUM
emaj-122	221	7	)	)	PUNCT
emaj-122	221	8	.	.	PUNCT
emaj-122	222	1	measuring	measure	VERB
emaj-122	222	2	the	the	DET
emaj-122	222	3	involvement	involvement	NOUN
emaj-122	222	4	construct	construct	NOUN
emaj-122	222	5	.	.	PUNCT
emaj-122	223	1	journal	journal	NOUN
emaj-122	223	2	of	of	ADP
emaj-122	223	3	consumer	consumer	NOUN
emaj-122	223	4	research	research	NOUN
emaj-122	223	5	,	,	PUNCT
emaj-122	223	6	341	341	NUM
emaj-122	223	7	-	-	SYM
emaj-122	223	8	352	352	NUM
emaj-122	223	9	.	.	PUNCT