id	sid	tid	token	lemma	pos
emaj-124	1	1	volume	volume	NOUN
emaj-124	1	2	6	6	NUM
emaj-124	1	3	no	no	DET
emaj-124	1	4	1	1	NUM
emaj-124	1	5	(	(	PUNCT
emaj-124	1	6	2016	2016	NUM
emaj-124	1	7	)	)	PUNCT
emaj-124	1	8	|	|	ADV
emaj-124	1	9	issn	issn	VERB
emaj-124	1	10	2158	2158	NUM
emaj-124	1	11	-	-	SYM
emaj-124	1	12	8708	8708	NUM
emaj-124	1	13	(	(	PUNCT
emaj-124	1	14	online	online	NOUN
emaj-124	1	15	)	)	PUNCT
emaj-124	1	16	|	|	ADV
emaj-124	1	17	doi	doi	X
emaj-124	1	18	10.5195	10.5195	NUM
emaj-124	1	19	/	/	SYM
emaj-124	1	20	emaj.2016.92	emaj.2016.92	NOUN
emaj-124	1	21	|	|	ADV
emaj-124	1	22	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	1	23	a	a	DET
emaj-124	1	24	research	research	NOUN
emaj-124	1	25	on	on	ADP
emaj-124	1	26	the	the	DET
emaj-124	1	27	determination	determination	NOUN
emaj-124	1	28	of	of	ADP
emaj-124	1	29	consumer	consumer	NOUN
emaj-124	1	30	perceptions	perception	NOUN
emaj-124	1	31	related	relate	VERB
emaj-124	1	32	to	to	ADP
emaj-124	1	33	guerrilla	guerrilla	NOUN
emaj-124	1	34	marketing	marketing	NOUN
emaj-124	1	35	methods	method	NOUN
emaj-124	1	36	:	:	PUNCT
emaj-124	1	37	sample	sample	NOUN
emaj-124	1	38	of	of	ADP
emaj-124	1	39	izmir	izmir	PROPN
emaj-124	1	40	province	province	PROPN
emaj-124	1	41	ebru	ebru	PROPN
emaj-124	1	42	onurlubaş	onurlubaş	VERB
emaj-124	1	43	trakya	trakya	PROPN
emaj-124	1	44	university	university	NOUN
emaj-124	1	45	|	|	ADV
emaj-124	1	46	ebruonurlubas@trakya.edu.tr	ebruonurlubas@trakya.edu.tr	VERB
emaj-124	1	47	abstract	abstract	NOUN
emaj-124	1	48	in	in	ADP
emaj-124	1	49	developing	develop	VERB
emaj-124	1	50	technology	technology	NOUN
emaj-124	1	51	and	and	CCONJ
emaj-124	1	52	differentiating	differentiate	VERB
emaj-124	1	53	markets	market	NOUN
emaj-124	1	54	,	,	PUNCT
emaj-124	1	55	businesses	business	NOUN
emaj-124	1	56	have	have	AUX
emaj-124	1	57	resorted	resort	VERB
emaj-124	1	58	the	the	DET
emaj-124	1	59	way	way	NOUN
emaj-124	1	60	of	of	ADP
emaj-124	1	61	increasing	increase	VERB
emaj-124	1	62	their	their	PRON
emaj-124	1	63	competitiveness	competitiveness	NOUN
emaj-124	1	64	by	by	ADP
emaj-124	1	65	taking	take	VERB
emaj-124	1	66	advantage	advantage	NOUN
emaj-124	1	67	of	of	ADP
emaj-124	1	68	new	new	ADJ
emaj-124	1	69	marketing	marketing	NOUN
emaj-124	1	70	methods	method	NOUN
emaj-124	1	71	in	in	ADP
emaj-124	1	72	order	order	NOUN
emaj-124	1	73	to	to	PART
emaj-124	1	74	stand	stand	VERB
emaj-124	1	75	out	out	ADP
emaj-124	1	76	in	in	ADP
emaj-124	1	77	the	the	DET
emaj-124	1	78	market	market	NOUN
emaj-124	1	79	.	.	PUNCT
emaj-124	2	1	within	within	ADP
emaj-124	2	2	this	this	DET
emaj-124	2	3	context	context	NOUN
emaj-124	2	4	,	,	PUNCT
emaj-124	2	5	companies	company	NOUN
emaj-124	2	6	have	have	AUX
emaj-124	2	7	started	start	VERB
emaj-124	2	8	to	to	PART
emaj-124	2	9	use	use	VERB
emaj-124	2	10	different	different	ADJ
emaj-124	2	11	marketing	marketing	NOUN
emaj-124	2	12	strategies	strategy	NOUN
emaj-124	2	13	in	in	ADP
emaj-124	2	14	order	order	NOUN
emaj-124	2	15	to	to	PART
emaj-124	2	16	be	be	AUX
emaj-124	2	17	more	more	ADV
emaj-124	2	18	effective	effective	ADJ
emaj-124	2	19	in	in	ADP
emaj-124	2	20	the	the	DET
emaj-124	2	21	market	market	NOUN
emaj-124	2	22	and	and	CCONJ
emaj-124	2	23	to	to	PART
emaj-124	2	24	maintain	maintain	VERB
emaj-124	2	25	their	their	PRON
emaj-124	2	26	presence	presence	NOUN
emaj-124	2	27	and	and	CCONJ
emaj-124	2	28	awareness	awareness	NOUN
emaj-124	2	29	in	in	ADP
emaj-124	2	30	different	different	ADJ
emaj-124	2	31	ways	way	NOUN
emaj-124	2	32	.	.	PUNCT
emaj-124	3	1	guerrilla	guerrilla	NOUN
emaj-124	3	2	marketing	marketing	NOUN
emaj-124	3	3	is	be	AUX
emaj-124	3	4	an	an	DET
emaj-124	3	5	important	important	ADJ
emaj-124	3	6	marketing	marketing	NOUN
emaj-124	3	7	technique	technique	NOUN
emaj-124	3	8	that	that	SCONJ
emaj-124	3	9	small	small	ADJ
emaj-124	3	10	and	and	CCONJ
emaj-124	3	11	medium	medium	ADJ
emaj-124	3	12	-	-	PUNCT
emaj-124	3	13	sized	sized	ADJ
emaj-124	3	14	businesses	business	NOUN
emaj-124	3	15	are	be	AUX
emaj-124	3	16	using	use	VERB
emaj-124	3	17	with	with	ADP
emaj-124	3	18	minimum	minimum	ADJ
emaj-124	3	19	marketing	marketing	NOUN
emaj-124	3	20	investments	investment	NOUN
emaj-124	3	21	in	in	ADP
emaj-124	3	22	extraordinary	extraordinary	ADJ
emaj-124	3	23	ways	way	NOUN
emaj-124	3	24	at	at	ADP
emaj-124	3	25	unexpected	unexpected	ADJ
emaj-124	3	26	times	time	NOUN
emaj-124	3	27	to	to	PART
emaj-124	3	28	attract	attract	VERB
emaj-124	3	29	attention	attention	NOUN
emaj-124	3	30	of	of	ADP
emaj-124	3	31	the	the	DET
emaj-124	3	32	target	target	NOUN
emaj-124	3	33	audience	audience	NOUN
emaj-124	3	34	in	in	ADP
emaj-124	3	35	today	today	NOUN
emaj-124	3	36	's	's	PART
emaj-124	3	37	increasingly	increasingly	ADV
emaj-124	3	38	competitive	competitive	ADJ
emaj-124	3	39	environment	environment	NOUN
emaj-124	3	40	.	.	PUNCT
emaj-124	4	1	this	this	DET
emaj-124	4	2	study	study	NOUN
emaj-124	4	3	focuses	focus	VERB
emaj-124	4	4	on	on	ADP
emaj-124	4	5	guerrilla	guerrilla	NOUN
emaj-124	4	6	marketing	marketing	NOUN
emaj-124	4	7	which	which	PRON
emaj-124	4	8	is	be	AUX
emaj-124	4	9	an	an	DET
emaj-124	4	10	important	important	ADJ
emaj-124	4	11	marketing	marketing	NOUN
emaj-124	4	12	technique	technique	NOUN
emaj-124	4	13	that	that	SCONJ
emaj-124	4	14	small	small	ADJ
emaj-124	4	15	and	and	CCONJ
emaj-124	4	16	medium	medium	ADJ
emaj-124	4	17	-	-	PUNCT
emaj-124	4	18	sized	sized	ADJ
emaj-124	4	19	enterprises	enterprise	NOUN
emaj-124	4	20	(	(	PUNCT
emaj-124	4	21	smes	sme	NOUN
emaj-124	4	22	)	)	PUNCT
emaj-124	4	23	have	have	AUX
emaj-124	4	24	applied	apply	VERB
emaj-124	4	25	,	,	PUNCT
emaj-124	4	26	using	use	VERB
emaj-124	4	27	unusual	unusual	ADJ
emaj-124	4	28	methods	method	NOUN
emaj-124	4	29	,	,	PUNCT
emaj-124	4	30	in	in	ADP
emaj-124	4	31	unexpected	unexpected	ADJ
emaj-124	4	32	times	time	NOUN
emaj-124	4	33	,	,	PUNCT
emaj-124	4	34	with	with	ADP
emaj-124	4	35	minimum	minimum	ADJ
emaj-124	4	36	marketing	marketing	NOUN
emaj-124	4	37	investments	investment	NOUN
emaj-124	4	38	to	to	PART
emaj-124	4	39	attract	attract	VERB
emaj-124	4	40	the	the	DET
emaj-124	4	41	attention	attention	NOUN
emaj-124	4	42	of	of	ADP
emaj-124	4	43	target	target	NOUN
emaj-124	4	44	audience	audience	NOUN
emaj-124	4	45	in	in	ADP
emaj-124	4	46	today	today	NOUN
emaj-124	4	47	's	's	PART
emaj-124	4	48	increasingly	increasingly	ADV
emaj-124	4	49	competitive	competitive	ADJ
emaj-124	4	50	environment	environment	NOUN
emaj-124	4	51	.	.	PUNCT
emaj-124	5	1	in	in	ADP
emaj-124	5	2	order	order	NOUN
emaj-124	5	3	to	to	PART
emaj-124	5	4	determine	determine	VERB
emaj-124	5	5	the	the	DET
emaj-124	5	6	consumer	consumer	NOUN
emaj-124	5	7	perception	perception	NOUN
emaj-124	5	8	about	about	ADP
emaj-124	5	9	guerrilla	guerrilla	NOUN
emaj-124	5	10	marketing	marketing	NOUN
emaj-124	5	11	methods	method	NOUN
emaj-124	5	12	,	,	PUNCT
emaj-124	5	13	a	a	DET
emaj-124	5	14	survey	survey	NOUN
emaj-124	5	15	was	be	AUX
emaj-124	5	16	applied	apply	VERB
emaj-124	5	17	to	to	ADP
emaj-124	5	18	384	384	NUM
emaj-124	5	19	people	people	NOUN
emaj-124	5	20	living	live	VERB
emaj-124	5	21	in	in	ADP
emaj-124	5	22	i̇zmir	i̇zmir	PROPN
emaj-124	5	23	.	.	PUNCT
emaj-124	6	1	factor	factor	NOUN
emaj-124	6	2	analysis	analysis	NOUN
emaj-124	6	3	was	be	AUX
emaj-124	6	4	applied	apply	VERB
emaj-124	6	5	to	to	ADP
emaj-124	6	6	the	the	DET
emaj-124	6	7	obtained	obtain	VERB
emaj-124	6	8	survey	survey	NOUN
emaj-124	6	9	data	datum	NOUN
emaj-124	6	10	in	in	ADP
emaj-124	6	11	spss	spss	PROPN
emaj-124	6	12	22	22	NUM
emaj-124	6	13	statistics	statistic	NOUN
emaj-124	6	14	program	program	NOUN
emaj-124	6	15	.	.	PUNCT
emaj-124	7	1	three	three	NUM
emaj-124	7	2	results	result	NOUN
emaj-124	7	3	were	be	AUX
emaj-124	7	4	obtained	obtain	VERB
emaj-124	7	5	.	.	PUNCT
emaj-124	8	1	'	'	PUNCT
emaj-124	8	2	extraordinary	extraordinary	ADJ
emaj-124	8	3	'	'	PUNCT
emaj-124	8	4	has	have	AUX
emaj-124	8	5	been	be	AUX
emaj-124	8	6	identified	identify	VERB
emaj-124	8	7	as	as	ADP
emaj-124	8	8	the	the	DET
emaj-124	8	9	most	most	ADV
emaj-124	8	10	important	important	ADJ
emaj-124	8	11	factor	factor	NOUN
emaj-124	8	12	.	.	PUNCT
emaj-124	9	1	the	the	DET
emaj-124	9	2	second	second	ADJ
emaj-124	9	3	important	important	ADJ
emaj-124	9	4	factor	factor	NOUN
emaj-124	9	5	is	be	AUX
emaj-124	9	6	'	'	PUNCT
emaj-124	9	7	interesting	interesting	ADJ
emaj-124	9	8	and	and	CCONJ
emaj-124	9	9	surprising	surprising	ADJ
emaj-124	9	10	'	'	PUNCT
emaj-124	9	11	,	,	PUNCT
emaj-124	9	12	and	and	CCONJ
emaj-124	9	13	the	the	DET
emaj-124	9	14	final	final	ADJ
emaj-124	9	15	factor	factor	NOUN
emaj-124	9	16	is	be	AUX
emaj-124	9	17	'	'	PUNCT
emaj-124	9	18	communication	communication	NOUN
emaj-124	9	19	'	'	PUNCT
emaj-124	9	20	.	.	PUNCT
emaj-124	10	1	kolmogorov	kolmogorov	PROPN
emaj-124	10	2	smirnov	smirnov	PROPN
emaj-124	10	3	test	test	NOUN
emaj-124	10	4	was	be	AUX
emaj-124	10	5	conducted	conduct	VERB
emaj-124	10	6	to	to	PART
emaj-124	10	7	determine	determine	VERB
emaj-124	10	8	which	which	DET
emaj-124	10	9	tests	test	NOUN
emaj-124	10	10	should	should	AUX
emaj-124	10	11	be	be	AUX
emaj-124	10	12	performed	perform	VERB
emaj-124	10	13	on	on	ADP
emaj-124	10	14	the	the	DET
emaj-124	10	15	sub	sub	NOUN
emaj-124	10	16	-	-	NOUN
emaj-124	10	17	dimensions	dimension	NOUN
emaj-124	10	18	of	of	ADP
emaj-124	10	19	the	the	DET
emaj-124	10	20	scale	scale	NOUN
emaj-124	10	21	of	of	ADP
emaj-124	10	22	consumer	consumer	NOUN
emaj-124	10	23	perception	perception	NOUN
emaj-124	10	24	on	on	ADP
emaj-124	10	25	guerrilla	guerrilla	NOUN
emaj-124	10	26	marketing	marketing	NOUN
emaj-124	10	27	methods	method	NOUN
emaj-124	10	28	(	(	PUNCT
emaj-124	10	29	scpgmm	scpgmm	NOUN
emaj-124	10	30	)	)	PUNCT
emaj-124	10	31	.	.	PUNCT
emaj-124	11	1	it	it	PRON
emaj-124	11	2	was	be	AUX
emaj-124	11	3	determined	determine	VERB
emaj-124	11	4	that	that	SCONJ
emaj-124	11	5	the	the	DET
emaj-124	11	6	distribution	distribution	NOUN
emaj-124	11	7	was	be	AUX
emaj-124	11	8	not	not	PART
emaj-124	11	9	normal	normal	ADJ
emaj-124	11	10	and	and	CCONJ
emaj-124	11	11	kruskal	kruskal	ADJ
emaj-124	11	12	wallis	wallis	PROPN
emaj-124	11	13	and	and	CCONJ
emaj-124	11	14	mann	mann	PROPN
emaj-124	11	15	whitney	whitney	PROPN
emaj-124	11	16	u	u	PROPN
emaj-124	11	17	tests	test	NOUN
emaj-124	11	18	were	be	AUX
emaj-124	11	19	applied	apply	VERB
emaj-124	11	20	to	to	ADP
emaj-124	11	21	the	the	DET
emaj-124	11	22	sub	sub	NOUN
emaj-124	11	23	-	-	NOUN
emaj-124	11	24	dimensions	dimension	NOUN
emaj-124	11	25	of	of	ADP
emaj-124	11	26	scpgmm	scpgmm	NOUN
emaj-124	11	27	.	.	PUNCT
emaj-124	12	1	according	accord	VERB
emaj-124	12	2	to	to	ADP
emaj-124	12	3	the	the	DET
emaj-124	12	4	test	test	NOUN
emaj-124	12	5	results	result	NOUN
emaj-124	12	6	,	,	PUNCT
emaj-124	12	7	it	it	PRON
emaj-124	12	8	has	have	AUX
emaj-124	12	9	been	be	AUX
emaj-124	12	10	determined	determine	VERB
emaj-124	12	11	that	that	SCONJ
emaj-124	12	12	the	the	DET
emaj-124	12	13	"	"	PUNCT
emaj-124	12	14	extraordinary	extraordinary	ADJ
emaj-124	12	15	"	"	PUNCT
emaj-124	12	16	(	(	PUNCT
emaj-124	12	17	f1	f1	NOUN
emaj-124	12	18	)	)	PUNCT
emaj-124	12	19	sub	sub	NOUN
emaj-124	12	20	-	-	NOUN
emaj-124	12	21	dimension	dimension	NOUN
emaj-124	12	22	of	of	ADP
emaj-124	12	23	the	the	DET
emaj-124	12	24	scpgmm	scpgmm	NOUN
emaj-124	12	25	sub	sub	ADJ
emaj-124	12	26	-	-	ADJ
emaj-124	12	27	dimensions	dimension	NOUN
emaj-124	12	28	varies	varie	NOUN
emaj-124	12	29	according	accord	VERB
emaj-124	12	30	to	to	ADP
emaj-124	12	31	gender	gender	NOUN
emaj-124	12	32	,	,	PUNCT
emaj-124	12	33	age	age	NOUN
emaj-124	12	34	,	,	PUNCT
emaj-124	12	35	education	education	NOUN
emaj-124	12	36	and	and	CCONJ
emaj-124	12	37	marital	marital	ADJ
emaj-124	12	38	status	status	NOUN
emaj-124	12	39	;	;	PUNCT
emaj-124	12	40	the	the	DET
emaj-124	12	41	"	"	PUNCT
emaj-124	12	42	interesting	interesting	ADJ
emaj-124	12	43	and	and	CCONJ
emaj-124	12	44	surprising	surprising	ADJ
emaj-124	12	45	"	"	PUNCT
emaj-124	12	46	(	(	PUNCT
emaj-124	12	47	f2	f2	X
emaj-124	12	48	)	)	PUNCT
emaj-124	12	49	sub	sub	ADJ
emaj-124	12	50	-	-	ADJ
emaj-124	12	51	dimension	dimension	ADJ
emaj-124	12	52	varies	varie	NOUN
emaj-124	12	53	according	accord	VERB
emaj-124	12	54	to	to	ADP
emaj-124	12	55	the	the	DET
emaj-124	12	56	education	education	NOUN
emaj-124	12	57	and	and	CCONJ
emaj-124	12	58	the	the	DET
emaj-124	12	59	"	"	PUNCT
emaj-124	12	60	communication	communication	NOUN
emaj-124	12	61	"	"	PUNCT
emaj-124	12	62	(	(	PUNCT
emaj-124	12	63	f3	f3	ADJ
emaj-124	12	64	)	)	PUNCT
emaj-124	12	65	sub	sub	ADJ
emaj-124	12	66	-	-	ADJ
emaj-124	12	67	dimension	dimension	ADJ
emaj-124	12	68	varies	varie	NOUN
emaj-124	12	69	according	accord	VERB
emaj-124	12	70	to	to	ADP
emaj-124	12	71	gender	gender	NOUN
emaj-124	12	72	and	and	CCONJ
emaj-124	12	73	marital	marital	ADJ
emaj-124	12	74	status	status	NOUN
emaj-124	12	75	.	.	PUNCT
emaj-124	13	1	keywords	keyword	NOUN
emaj-124	13	2	:	:	PUNCT
emaj-124	13	3	consumer	consumer	NOUN
emaj-124	13	4	,	,	PUNCT
emaj-124	13	5	consumer	consumer	NOUN
emaj-124	13	6	perception	perception	NOUN
emaj-124	13	7	,	,	PUNCT
emaj-124	13	8	guerrilla	guerrilla	NOUN
emaj-124	13	9	,	,	PUNCT
emaj-124	13	10	i̇zmir	i̇zmir	NOUN
emaj-124	13	11	new	new	ADJ
emaj-124	13	12	articles	article	NOUN
emaj-124	13	13	in	in	ADP
emaj-124	13	14	this	this	DET
emaj-124	13	15	journal	journal	NOUN
emaj-124	13	16	are	be	AUX
emaj-124	13	17	licensed	license	VERB
emaj-124	13	18	under	under	ADP
emaj-124	13	19	a	a	DET
emaj-124	13	20	creative	creative	ADJ
emaj-124	13	21	commons	common	NOUN
emaj-124	13	22	attribution	attribution	NOUN
emaj-124	13	23	3.0	3.0	NUM
emaj-124	13	24	united	unite	VERB
emaj-124	13	25	states	states	PROPN
emaj-124	13	26	license	license	NOUN
emaj-124	13	27	.	.	PUNCT
emaj-124	14	1	this	this	DET
emaj-124	14	2	journal	journal	NOUN
emaj-124	14	3	is	be	AUX
emaj-124	14	4	published	publish	VERB
emaj-124	14	5	by	by	ADP
emaj-124	14	6	the	the	DET
emaj-124	14	7	university	university	NOUN
emaj-124	14	8	library	library	NOUN
emaj-124	14	9	system	system	NOUN
emaj-124	14	10	of	of	ADP
emaj-124	14	11	the	the	DET
emaj-124	14	12	university	university	PROPN
emaj-124	14	13	of	of	ADP
emaj-124	14	14	pittsburgh	pittsburgh	PROPN
emaj-124	14	15	as	as	ADP
emaj-124	14	16	part	part	NOUN
emaj-124	14	17	of	of	ADP
emaj-124	14	18	its	its	PRON
emaj-124	14	19	d	d	NOUN
emaj-124	14	20	-	-	PUNCT
emaj-124	14	21	scribe	scribe	VERB
emaj-124	14	22	digital	digital	ADJ
emaj-124	14	23	publishing	publishing	NOUN
emaj-124	14	24	program	program	NOUN
emaj-124	14	25	,	,	PUNCT
emaj-124	14	26	and	and	CCONJ
emaj-124	14	27	is	be	AUX
emaj-124	14	28	cosponsored	cosponsor	VERB
emaj-124	14	29	by	by	ADP
emaj-124	14	30	the	the	DET
emaj-124	14	31	university	university	PROPN
emaj-124	14	32	of	of	ADP
emaj-124	14	33	pittsburgh	pittsburgh	PROPN
emaj-124	14	34	press	press	NOUN
emaj-124	14	35	.	.	PUNCT
emaj-124	15	1	volume	volume	NOUN
emaj-124	15	2	7	7	NUM
emaj-124	15	3	no	no	DET
emaj-124	15	4	1	1	NUM
emaj-124	15	5	(	(	PUNCT
emaj-124	15	6	2017	2017	NUM
emaj-124	15	7	)	)	PUNCT
emaj-124	15	8	|	|	ADV
emaj-124	15	9	issn	issn	VERB
emaj-124	15	10	2158	2158	NUM
emaj-124	15	11	-	-	SYM
emaj-124	15	12	8708	8708	NUM
emaj-124	15	13	(	(	PUNCT
emaj-124	15	14	online	online	NOUN
emaj-124	15	15	)	)	PUNCT
emaj-124	15	16	|	|	ADV
emaj-124	15	17	doi	doi	X
emaj-124	15	18	10.5195	10.5195	NUM
emaj-124	15	19	/	/	SYM
emaj-124	15	20	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	16	1	|	|	NOUN
emaj-124	16	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	16	3	|	|	ADV
emaj-124	16	4	mailto:ebruonurlubas@trakya.edu.tr	mailto:ebruonurlubas@trakya.edu.tr	PROPN
emaj-124	16	5	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-124	16	6	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-124	16	7	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	X
emaj-124	16	8	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-124	16	9	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-124	16	10	volume	volume	VERB
emaj-124	16	11	7	7	NUM
emaj-124	16	12	no	no	DET
emaj-124	16	13	1	1	NUM
emaj-124	16	14	(	(	PUNCT
emaj-124	16	15	2017	2017	NUM
emaj-124	16	16	)	)	PUNCT
emaj-124	16	17	|	|	ADV
emaj-124	16	18	issn	issn	VERB
emaj-124	16	19	2158	2158	NUM
emaj-124	16	20	-	-	SYM
emaj-124	16	21	8708	8708	NUM
emaj-124	16	22	(	(	PUNCT
emaj-124	16	23	online	online	NOUN
emaj-124	16	24	)	)	PUNCT
emaj-124	16	25	|	|	ADV
emaj-124	16	26	doi	doi	X
emaj-124	16	27	10.5195	10.5195	NUM
emaj-124	16	28	/	/	SYM
emaj-124	16	29	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	16	30	|	|	ADV
emaj-124	16	31	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	16	32	a	a	DET
emaj-124	16	33	research	research	NOUN
emaj-124	16	34	on	on	ADP
emaj-124	16	35	the	the	DET
emaj-124	16	36	determination	determination	NOUN
emaj-124	16	37	of	of	ADP
emaj-124	16	38	consumer	consumer	NOUN
emaj-124	16	39	perceptions	perception	NOUN
emaj-124	16	40	related	relate	VERB
emaj-124	16	41	to	to	ADP
emaj-124	16	42	guerrilla	guerrilla	NOUN
emaj-124	16	43	marketing	marketing	NOUN
emaj-124	16	44	methods	method	NOUN
emaj-124	16	45	:	:	PUNCT
emaj-124	16	46	sample	sample	NOUN
emaj-124	16	47	of	of	ADP
emaj-124	16	48	izmir	izmir	PROPN
emaj-124	16	49	province	province	PROPN
emaj-124	16	50	page	page	NOUN
emaj-124	16	51	|31|	|31|	ADJ
emaj-124	16	52	emerging	emerge	VERB
emaj-124	16	53	markets	market	NOUN
emaj-124	16	54	journal	journal	VERB
emaj-124	16	55	a	a	DET
emaj-124	16	56	research	research	NOUN
emaj-124	16	57	on	on	ADP
emaj-124	16	58	the	the	DET
emaj-124	16	59	determination	determination	NOUN
emaj-124	16	60	of	of	ADP
emaj-124	16	61	consumer	consumer	NOUN
emaj-124	16	62	perceptions	perception	NOUN
emaj-124	16	63	related	relate	VERB
emaj-124	16	64	to	to	ADP
emaj-124	16	65	guerrilla	guerrilla	NOUN
emaj-124	16	66	marketing	marketing	NOUN
emaj-124	16	67	methods	method	NOUN
emaj-124	16	68	:	:	PUNCT
emaj-124	16	69	sample	sample	NOUN
emaj-124	16	70	of	of	ADP
emaj-124	16	71	izmir	izmir	PROPN
emaj-124	16	72	province	province	PROPN
emaj-124	16	73	ebru	ebru	PROPN
emaj-124	16	74	onurlubaş	onurlubaş	VERB
emaj-124	16	75	1	1	NUM
emaj-124	16	76	.	.	PUNCT
emaj-124	17	1	introduction	introduction	NOUN
emaj-124	17	2	the	the	DET
emaj-124	17	3	rapid	rapid	ADJ
emaj-124	17	4	impact	impact	NOUN
emaj-124	17	5	of	of	ADP
emaj-124	17	6	technology	technology	NOUN
emaj-124	17	7	on	on	ADP
emaj-124	17	8	human	human	ADJ
emaj-124	17	9	life	life	NOUN
emaj-124	17	10	has	have	AUX
emaj-124	17	11	encouraged	encourage	VERB
emaj-124	17	12	businesses	business	NOUN
emaj-124	17	13	to	to	PART
emaj-124	17	14	use	use	VERB
emaj-124	17	15	new	new	ADJ
emaj-124	17	16	means	mean	NOUN
emaj-124	17	17	of	of	ADP
emaj-124	17	18	communication	communication	NOUN
emaj-124	17	19	more	more	ADV
emaj-124	17	20	effectively	effectively	ADV
emaj-124	17	21	in	in	ADP
emaj-124	17	22	order	order	NOUN
emaj-124	17	23	to	to	PART
emaj-124	17	24	influence	influence	VERB
emaj-124	17	25	the	the	DET
emaj-124	17	26	target	target	NOUN
emaj-124	17	27	audience	audience	NOUN
emaj-124	17	28	.	.	PUNCT
emaj-124	18	1	nowadays	nowadays	ADV
emaj-124	18	2	,	,	PUNCT
emaj-124	18	3	businesses	business	NOUN
emaj-124	18	4	have	have	AUX
emaj-124	18	5	resorted	resort	VERB
emaj-124	18	6	to	to	PART
emaj-124	18	7	increase	increase	VERB
emaj-124	18	8	their	their	PRON
emaj-124	18	9	competitiveness	competitiveness	NOUN
emaj-124	18	10	by	by	ADP
emaj-124	18	11	taking	take	VERB
emaj-124	18	12	advantage	advantage	NOUN
emaj-124	18	13	of	of	ADP
emaj-124	18	14	new	new	ADJ
emaj-124	18	15	marketing	marketing	NOUN
emaj-124	18	16	methods	method	NOUN
emaj-124	18	17	in	in	ADP
emaj-124	18	18	order	order	NOUN
emaj-124	18	19	to	to	PART
emaj-124	18	20	be	be	AUX
emaj-124	18	21	able	able	ADJ
emaj-124	18	22	to	to	PART
emaj-124	18	23	stand	stand	VERB
emaj-124	18	24	out	out	ADP
emaj-124	18	25	in	in	ADP
emaj-124	18	26	the	the	DET
emaj-124	18	27	developing	develop	VERB
emaj-124	18	28	technology	technology	NOUN
emaj-124	18	29	and	and	CCONJ
emaj-124	18	30	differentiating	differentiate	VERB
emaj-124	18	31	market	market	NOUN
emaj-124	18	32	.	.	PUNCT
emaj-124	19	1	within	within	ADP
emaj-124	19	2	this	this	DET
emaj-124	19	3	context	context	NOUN
emaj-124	19	4	,	,	PUNCT
emaj-124	19	5	companies	company	NOUN
emaj-124	19	6	have	have	AUX
emaj-124	19	7	started	start	VERB
emaj-124	19	8	to	to	PART
emaj-124	19	9	use	use	VERB
emaj-124	19	10	different	different	ADJ
emaj-124	19	11	marketing	marketing	NOUN
emaj-124	19	12	strategies	strategy	NOUN
emaj-124	19	13	in	in	ADP
emaj-124	19	14	order	order	NOUN
emaj-124	19	15	to	to	PART
emaj-124	19	16	be	be	AUX
emaj-124	19	17	more	more	ADV
emaj-124	19	18	effective	effective	ADJ
emaj-124	19	19	in	in	ADP
emaj-124	19	20	the	the	DET
emaj-124	19	21	market	market	NOUN
emaj-124	19	22	and	and	CCONJ
emaj-124	19	23	to	to	PART
emaj-124	19	24	maintain	maintain	VERB
emaj-124	19	25	their	their	PRON
emaj-124	19	26	presence	presence	NOUN
emaj-124	19	27	and	and	CCONJ
emaj-124	19	28	awareness	awareness	NOUN
emaj-124	19	29	in	in	ADP
emaj-124	19	30	different	different	ADJ
emaj-124	19	31	ways	way	NOUN
emaj-124	19	32	.	.	PUNCT
emaj-124	20	1	guerilla	guerilla	NOUN
emaj-124	20	2	marketing	marketing	NOUN
emaj-124	20	3	is	be	AUX
emaj-124	20	4	just	just	ADV
emaj-124	20	5	one	one	NUM
emaj-124	20	6	of	of	ADP
emaj-124	20	7	these	these	DET
emaj-124	20	8	strategies	strategy	NOUN
emaj-124	20	9	.	.	PUNCT
emaj-124	21	1	guerrilla	guerrilla	NOUN
emaj-124	21	2	marketing	marketing	NOUN
emaj-124	21	3	is	be	AUX
emaj-124	21	4	an	an	DET
emaj-124	21	5	important	important	ADJ
emaj-124	21	6	marketing	marketing	NOUN
emaj-124	21	7	technique	technique	NOUN
emaj-124	21	8	that	that	PRON
emaj-124	21	9	small	small	ADJ
emaj-124	21	10	and	and	CCONJ
emaj-124	21	11	mediumsized	mediumsized	ADJ
emaj-124	21	12	businesses	business	NOUN
emaj-124	21	13	are	be	AUX
emaj-124	21	14	using	use	VERB
emaj-124	21	15	with	with	ADP
emaj-124	21	16	minimum	minimum	ADJ
emaj-124	21	17	marketing	marketing	NOUN
emaj-124	21	18	investments	investment	NOUN
emaj-124	21	19	in	in	ADP
emaj-124	21	20	extraordinary	extraordinary	ADJ
emaj-124	21	21	ways	way	NOUN
emaj-124	21	22	at	at	ADP
emaj-124	21	23	unexpected	unexpected	ADJ
emaj-124	21	24	times	time	NOUN
emaj-124	21	25	to	to	PART
emaj-124	21	26	attract	attract	VERB
emaj-124	21	27	attention	attention	NOUN
emaj-124	21	28	of	of	ADP
emaj-124	21	29	the	the	DET
emaj-124	21	30	target	target	NOUN
emaj-124	21	31	audience	audience	NOUN
emaj-124	21	32	in	in	ADP
emaj-124	21	33	today	today	NOUN
emaj-124	21	34	's	's	PART
emaj-124	21	35	increasingly	increasingly	ADV
emaj-124	21	36	competitive	competitive	ADJ
emaj-124	21	37	environment	environment	NOUN
emaj-124	21	38	(	(	PUNCT
emaj-124	21	39	yıldız	yıldız	PROPN
emaj-124	21	40	,	,	PUNCT
emaj-124	21	41	2016	2016	NUM
emaj-124	21	42	:	:	PUNCT
emaj-124	21	43	826	826	NUM
emaj-124	21	44	)	)	PUNCT
emaj-124	21	45	.	.	PUNCT
emaj-124	22	1	the	the	DET
emaj-124	22	2	basis	basis	NOUN
emaj-124	22	3	of	of	ADP
emaj-124	22	4	this	this	DET
emaj-124	22	5	marketing	marketing	NOUN
emaj-124	22	6	technique	technique	NOUN
emaj-124	22	7	is	be	AUX
emaj-124	22	8	to	to	PART
emaj-124	22	9	make	make	VERB
emaj-124	22	10	a	a	DET
emaj-124	22	11	lasting	last	VERB
emaj-124	22	12	impression	impression	NOUN
emaj-124	22	13	on	on	ADP
emaj-124	22	14	consumers	consumer	NOUN
emaj-124	22	15	with	with	ADP
emaj-124	22	16	factors	factor	NOUN
emaj-124	22	17	such	such	ADJ
emaj-124	22	18	as	as	ADP
emaj-124	22	19	creativity	creativity	NOUN
emaj-124	22	20	and	and	CCONJ
emaj-124	22	21	imagination	imagination	NOUN
emaj-124	22	22	with	with	ADP
emaj-124	22	23	messages	message	NOUN
emaj-124	22	24	that	that	PRON
emaj-124	22	25	are	be	AUX
emaj-124	22	26	not	not	PART
emaj-124	22	27	seen	see	VERB
emaj-124	22	28	before	before	ADV
emaj-124	22	29	and	and	CCONJ
emaj-124	22	30	can	can	AUX
emaj-124	22	31	not	not	PART
emaj-124	22	32	be	be	AUX
emaj-124	22	33	imitated	imitate	VERB
emaj-124	22	34	.	.	PUNCT
emaj-124	23	1	the	the	DET
emaj-124	23	2	essential	essential	ADJ
emaj-124	23	3	feature	feature	NOUN
emaj-124	23	4	of	of	ADP
emaj-124	23	5	guerrilla	guerrilla	NOUN
emaj-124	23	6	marketing	marketing	NOUN
emaj-124	23	7	is	be	AUX
emaj-124	23	8	that	that	SCONJ
emaj-124	23	9	the	the	DET
emaj-124	23	10	message	message	NOUN
emaj-124	23	11	is	be	AUX
emaj-124	23	12	transmitted	transmit	VERB
emaj-124	23	13	to	to	ADP
emaj-124	23	14	the	the	DET
emaj-124	23	15	consumer	consumer	NOUN
emaj-124	23	16	at	at	ADP
emaj-124	23	17	an	an	DET
emaj-124	23	18	unexpected	unexpected	ADJ
emaj-124	23	19	time	time	NOUN
emaj-124	23	20	in	in	ADP
emaj-124	23	21	an	an	DET
emaj-124	23	22	unexpected	unexpected	ADJ
emaj-124	23	23	way	way	NOUN
emaj-124	23	24	.	.	PUNCT
emaj-124	24	1	the	the	DET
emaj-124	24	2	nice	nice	ADJ
emaj-124	24	3	issue	issue	NOUN
emaj-124	24	4	is	be	AUX
emaj-124	24	5	that	that	SCONJ
emaj-124	24	6	a	a	DET
emaj-124	24	7	big	big	ADJ
emaj-124	24	8	budget	budget	NOUN
emaj-124	24	9	is	be	AUX
emaj-124	24	10	not	not	PART
emaj-124	24	11	necessary	necessary	ADJ
emaj-124	24	12	for	for	ADP
emaj-124	24	13	this	this	DET
emaj-124	24	14	striking	strike	VERB
emaj-124	24	15	method	method	NOUN
emaj-124	24	16	(	(	PUNCT
emaj-124	24	17	altunışık	altunışık	PROPN
emaj-124	24	18	et	et	PROPN
emaj-124	24	19	al	al	PROPN
emaj-124	24	20	.	.	PROPN
emaj-124	24	21	2006	2006	NUM
emaj-124	24	22	:	:	PUNCT
emaj-124	24	23	180	180	NUM
emaj-124	24	24	)	)	PUNCT
emaj-124	24	25	.	.	PUNCT
emaj-124	25	1	thus	thus	ADV
emaj-124	25	2	,	,	PUNCT
emaj-124	25	3	enterprises	enterprise	NOUN
emaj-124	25	4	try	try	VERB
emaj-124	25	5	to	to	PART
emaj-124	25	6	create	create	VERB
emaj-124	25	7	a	a	DET
emaj-124	25	8	privileged	privileged	ADJ
emaj-124	25	9	identity	identity	NOUN
emaj-124	25	10	on	on	ADP
emaj-124	25	11	the	the	DET
emaj-124	25	12	market	market	NOUN
emaj-124	25	13	by	by	ADP
emaj-124	25	14	making	make	VERB
emaj-124	25	15	their	their	PRON
emaj-124	25	16	goods	good	NOUN
emaj-124	25	17	and	and	CCONJ
emaj-124	25	18	services	service	NOUN
emaj-124	25	19	different	different	ADJ
emaj-124	25	20	from	from	ADP
emaj-124	25	21	their	their	PRON
emaj-124	25	22	competitors	competitor	NOUN
emaj-124	25	23	.	.	PUNCT
emaj-124	26	1	the	the	DET
emaj-124	26	2	goal	goal	NOUN
emaj-124	26	3	of	of	ADP
emaj-124	26	4	guerrilla	guerrilla	NOUN
emaj-124	26	5	marketing	marketing	NOUN
emaj-124	26	6	,	,	PUNCT
emaj-124	26	7	which	which	PRON
emaj-124	26	8	is	be	AUX
emaj-124	26	9	regarded	regard	VERB
emaj-124	26	10	as	as	ADP
emaj-124	26	11	an	an	DET
emaj-124	26	12	important	important	ADJ
emaj-124	26	13	technique	technique	NOUN
emaj-124	26	14	for	for	SCONJ
emaj-124	26	15	businesses	business	NOUN
emaj-124	26	16	to	to	PART
emaj-124	26	17	adapt	adapt	VERB
emaj-124	26	18	to	to	ADP
emaj-124	26	19	ever	ever	ADV
emaj-124	26	20	-	-	PUNCT
emaj-124	26	21	changing	change	VERB
emaj-124	26	22	and	and	CCONJ
emaj-124	26	23	increasingly	increasingly	ADV
emaj-124	26	24	competitive	competitive	ADJ
emaj-124	26	25	conditions	condition	NOUN
emaj-124	26	26	,	,	PUNCT
emaj-124	26	27	is	be	AUX
emaj-124	26	28	to	to	PART
emaj-124	26	29	create	create	VERB
emaj-124	26	30	a	a	DET
emaj-124	26	31	marketing	marketing	NOUN
emaj-124	26	32	management	management	NOUN
emaj-124	26	33	that	that	PRON
emaj-124	26	34	is	be	AUX
emaj-124	26	35	close	close	ADJ
emaj-124	26	36	to	to	ADP
emaj-124	26	37	the	the	DET
emaj-124	26	38	market	market	NOUN
emaj-124	26	39	,	,	PUNCT
emaj-124	26	40	dynamic	dynamic	ADJ
emaj-124	26	41	,	,	PUNCT
emaj-124	26	42	responsive	responsive	ADJ
emaj-124	26	43	to	to	ADP
emaj-124	26	44	consumer	consumer	NOUN
emaj-124	26	45	needs	need	NOUN
emaj-124	26	46	,	,	PUNCT
emaj-124	26	47	and	and	CCONJ
emaj-124	26	48	empowered	empower	VERB
emaj-124	26	49	.	.	PUNCT
emaj-124	27	1	within	within	ADP
emaj-124	27	2	this	this	DET
emaj-124	27	3	context	context	NOUN
emaj-124	27	4	,	,	PUNCT
emaj-124	27	5	the	the	DET
emaj-124	27	6	purpose	purpose	NOUN
emaj-124	27	7	of	of	ADP
emaj-124	27	8	the	the	DET
emaj-124	27	9	study	study	NOUN
emaj-124	27	10	is	be	AUX
emaj-124	27	11	to	to	PART
emaj-124	27	12	examine	examine	VERB
emaj-124	27	13	the	the	DET
emaj-124	27	14	consumer	consumer	NOUN
emaj-124	27	15	perceptions	perception	NOUN
emaj-124	27	16	of	of	ADP
emaj-124	27	17	guerrilla	guerrilla	NOUN
emaj-124	27	18	marketing	marketing	NOUN
emaj-124	27	19	techniques	technique	NOUN
emaj-124	27	20	that	that	PRON
emaj-124	27	21	businesses	business	NOUN
emaj-124	27	22	use	use	VERB
emaj-124	27	23	in	in	ADP
emaj-124	27	24	the	the	DET
emaj-124	27	25	marketing	marketing	NOUN
emaj-124	27	26	of	of	ADP
emaj-124	27	27	their	their	PRON
emaj-124	27	28	products	product	NOUN
emaj-124	27	29	or	or	CCONJ
emaj-124	27	30	services	service	NOUN
emaj-124	27	31	.	.	PUNCT
emaj-124	28	1	in	in	ADP
emaj-124	28	2	order	order	NOUN
emaj-124	28	3	to	to	PART
emaj-124	28	4	achieve	achieve	VERB
emaj-124	28	5	this	this	DET
emaj-124	28	6	aim	aim	NOUN
emaj-124	28	7	,	,	PUNCT
emaj-124	28	8	survey	survey	NOUN
emaj-124	28	9	method	method	NOUN
emaj-124	28	10	was	be	AUX
emaj-124	28	11	used	use	VERB
emaj-124	28	12	as	as	ADP
emaj-124	28	13	a	a	DET
emaj-124	28	14	data	data	NOUN
emaj-124	28	15	collection	collection	NOUN
emaj-124	28	16	method	method	NOUN
emaj-124	28	17	in	in	ADP
emaj-124	28	18	the	the	DET
emaj-124	28	19	research	research	NOUN
emaj-124	28	20	and	and	CCONJ
emaj-124	28	21	the	the	DET
emaj-124	28	22	perceptions	perception	NOUN
emaj-124	28	23	of	of	ADP
emaj-124	28	24	consumers	consumer	NOUN
emaj-124	28	25	about	about	ADP
emaj-124	28	26	guerrilla	guerrilla	NOUN
emaj-124	28	27	marketing	marketing	NOUN
emaj-124	28	28	techniques	technique	NOUN
emaj-124	28	29	were	be	AUX
emaj-124	28	30	analyzed	analyze	VERB
emaj-124	28	31	.	.	PUNCT
emaj-124	29	1	2	2	X
emaj-124	29	2	.	.	PUNCT
emaj-124	29	3	guerrilla	guerrilla	NOUN
emaj-124	29	4	marketing	marketing	NOUN
emaj-124	29	5	guerrilla	guerrilla	NOUN
emaj-124	29	6	marketing	marketing	NOUN
emaj-124	29	7	is	be	AUX
emaj-124	29	8	fundamentally	fundamentally	ADV
emaj-124	29	9	guided	guide	VERB
emaj-124	29	10	by	by	ADP
emaj-124	29	11	the	the	DET
emaj-124	29	12	guerrilla	guerrilla	NOUN
emaj-124	29	13	warfare	warfare	NOUN
emaj-124	29	14	and	and	CCONJ
emaj-124	29	15	the	the	DET
emaj-124	29	16	steps	step	NOUN
emaj-124	29	17	taken	take	VERB
emaj-124	29	18	.	.	PUNCT
emaj-124	30	1	like	like	SCONJ
emaj-124	30	2	a	a	DET
emaj-124	30	3	guerrilla	guerrilla	NOUN
emaj-124	30	4	warrior	warrior	NOUN
emaj-124	30	5	guerrilla	guerrilla	NOUN
emaj-124	30	6	marketing	marketing	NOUN
emaj-124	30	7	uses	use	VERB
emaj-124	30	8	different	different	ADJ
emaj-124	30	9	,	,	PUNCT
emaj-124	30	10	surprising	surprising	ADJ
emaj-124	30	11	strategies	strategy	NOUN
emaj-124	30	12	while	while	SCONJ
emaj-124	30	13	trying	try	VERB
emaj-124	30	14	to	to	PART
emaj-124	30	15	attract	attract	VERB
emaj-124	30	16	attention	attention	NOUN
emaj-124	30	17	(	(	PUNCT
emaj-124	30	18	çeltek	çeltek	NOUN
emaj-124	30	19	and	and	CCONJ
emaj-124	30	20	bozdoğan	bozdoğan	NOUN
emaj-124	30	21	,	,	PUNCT
emaj-124	30	22	2012	2012	NUM
emaj-124	30	23	:	:	PUNCT
emaj-124	30	24	4789	4789	NUM
emaj-124	30	25	)	)	PUNCT
emaj-124	30	26	.	.	PUNCT
emaj-124	31	1	the	the	DET
emaj-124	31	2	guerrilla	guerrilla	NOUN
emaj-124	31	3	warfare	warfare	NOUN
emaj-124	31	4	,	,	PUNCT
emaj-124	31	5	which	which	PRON
emaj-124	31	6	appeared	appear	VERB
emaj-124	31	7	in	in	ADP
emaj-124	31	8	the	the	DET
emaj-124	31	9	resistance	resistance	NOUN
emaj-124	31	10	of	of	ADP
emaj-124	31	11	the	the	DET
emaj-124	31	12	spaniards	spaniard	NOUN
emaj-124	31	13	to	to	ADP
emaj-124	31	14	the	the	DET
emaj-124	31	15	french	french	ADJ
emaj-124	31	16	napoleon	napoleon	NOUN
emaj-124	31	17	between	between	ADP
emaj-124	31	18	1807	1807	NUM
emaj-124	31	19	and	and	CCONJ
emaj-124	31	20	1814	1814	NUM
emaj-124	31	21	and	and	CCONJ
emaj-124	31	22	was	be	AUX
emaj-124	31	23	described	describe	VERB
emaj-124	31	24	as	as	ADP
emaj-124	31	25	the	the	DET
emaj-124	31	26	weapon	weapon	NOUN
emaj-124	31	27	of	of	ADP
emaj-124	31	28	the	the	DET
emaj-124	31	29	weak	weak	ADJ
emaj-124	31	30	,	,	PUNCT
emaj-124	31	31	was	be	AUX
emaj-124	31	32	used	use	VERB
emaj-124	31	33	to	to	PART
emaj-124	31	34	repel	repel	VERB
emaj-124	31	35	the	the	DET
emaj-124	31	36	enemy	enemy	NOUN
emaj-124	31	37	without	without	ADP
emaj-124	31	38	being	be	AUX
emaj-124	31	39	seen	see	VERB
emaj-124	31	40	as	as	ADP
emaj-124	31	41	a	a	DET
emaj-124	31	42	"	"	PUNCT
emaj-124	31	43	soldier	soldier	NOUN
emaj-124	31	44	"	"	PUNCT
emaj-124	31	45	tactically	tactically	ADV
emaj-124	31	46	to	to	ADP
emaj-124	31	47	the	the	DET
emaj-124	31	48	enemy	enemy	NOUN
emaj-124	31	49	(	(	PUNCT
emaj-124	31	50	özgül	özgül	NOUN
emaj-124	31	51	,	,	PUNCT
emaj-124	31	52	2008	2008	NUM
emaj-124	31	53	:	:	PUNCT
emaj-124	31	54	168	168	NUM
emaj-124	31	55	)	)	PUNCT
emaj-124	31	56	.	.	PUNCT
emaj-124	32	1	at	at	ADP
emaj-124	32	2	this	this	DET
emaj-124	32	3	point	point	NOUN
emaj-124	32	4	,	,	PUNCT
emaj-124	32	5	one	one	NUM
emaj-124	32	6	of	of	ADP
emaj-124	32	7	the	the	DET
emaj-124	32	8	marketing	marketing	NOUN
emaj-124	32	9	tactics	tactic	NOUN
emaj-124	32	10	,	,	PUNCT
emaj-124	32	11	"	"	PUNCT
emaj-124	32	12	guerrilla	guerrilla	NOUN
emaj-124	32	13	tactics	tactic	NOUN
emaj-124	32	14	"	"	PUNCT
emaj-124	32	15	,	,	PUNCT
emaj-124	32	16	was	be	AUX
emaj-124	32	17	first	first	ADV
emaj-124	32	18	used	use	VERB
emaj-124	32	19	in	in	ADP
emaj-124	32	20	the	the	DET
emaj-124	32	21	mid1960s	mid1960s	PROPN
emaj-124	32	22	in	in	ADP
emaj-124	32	23	the	the	DET
emaj-124	32	24	field	field	NOUN
emaj-124	32	25	of	of	ADP
emaj-124	32	26	"	"	PUNCT
emaj-124	32	27	marketing	marketing	NOUN
emaj-124	32	28	and	and	CCONJ
emaj-124	32	29	advertising	advertising	NOUN
emaj-124	32	30	"	"	PUNCT
emaj-124	32	31	in	in	ADP
emaj-124	32	32	america	america	PROPN
emaj-124	32	33	.	.	PUNCT
emaj-124	33	1	the	the	DET
emaj-124	33	2	vietnamese	vietnamese	ADJ
emaj-124	33	3	war	war	NOUN
emaj-124	33	4	that	that	PRON
emaj-124	33	5	had	have	AUX
emaj-124	33	6	taken	take	VERB
emaj-124	33	7	place	place	NOUN
emaj-124	33	8	in	in	ADP
emaj-124	33	9	these	these	DET
emaj-124	33	10	years	year	NOUN
emaj-124	33	11	and	and	CCONJ
emaj-124	33	12	the	the	DET
emaj-124	33	13	successful	successful	ADJ
emaj-124	33	14	use	use	NOUN
emaj-124	33	15	of	of	ADP
emaj-124	33	16	the	the	DET
emaj-124	33	17	guerrilla	guerrilla	NOUN
emaj-124	33	18	tactics	tactic	NOUN
emaj-124	33	19	by	by	ADP
emaj-124	33	20	the	the	DET
emaj-124	33	21	people	people	NOUN
emaj-124	33	22	there	there	ADV
emaj-124	33	23	affected	affect	VERB
emaj-124	33	24	the	the	DET
emaj-124	33	25	marketing	marketing	NOUN
emaj-124	33	26	industry	industry	NOUN
emaj-124	33	27	.	.	PUNCT
emaj-124	34	1	this	this	DET
emaj-124	34	2	victory	victory	NOUN
emaj-124	34	3	,	,	PUNCT
emaj-124	34	4	which	which	PRON
emaj-124	34	5	seems	seem	VERB
emaj-124	34	6	small	small	ADJ
emaj-124	34	7	for	for	ADP
emaj-124	34	8	the	the	DET
emaj-124	34	9	countries	country	NOUN
emaj-124	34	10	,	,	PUNCT
emaj-124	34	11	actually	actually	ADV
emaj-124	34	12	made	make	VERB
emaj-124	34	13	a	a	DET
emaj-124	34	14	great	great	ADJ
emaj-124	34	15	contribution	contribution	NOUN
emaj-124	34	16	to	to	ADP
emaj-124	34	17	the	the	DET
emaj-124	34	18	marketing	marketing	NOUN
emaj-124	34	19	world	world	NOUN
emaj-124	34	20	.	.	PUNCT
emaj-124	35	1	companies	company	NOUN
emaj-124	35	2	started	start	VERB
emaj-124	35	3	to	to	PART
emaj-124	35	4	increase	increase	VERB
emaj-124	35	5	their	their	PRON
emaj-124	35	6	revenues	revenue	NOUN
emaj-124	35	7	with	with	ADP
emaj-124	35	8	different	different	ADJ
emaj-124	35	9	marketing	marketing	NOUN
emaj-124	35	10	policies	policy	NOUN
emaj-124	35	11	(	(	PUNCT
emaj-124	35	12	i̇şler	i̇şler	NOUN
emaj-124	35	13	,	,	PUNCT
emaj-124	35	14	2016	2016	NUM
emaj-124	35	15	:	:	PUNCT
emaj-124	35	16	24	24	NUM
emaj-124	35	17	)	)	PUNCT
emaj-124	35	18	.	.	PUNCT
emaj-124	36	1	the	the	DET
emaj-124	36	2	concept	concept	NOUN
emaj-124	36	3	of	of	ADP
emaj-124	36	4	guerrilla	guerrilla	NOUN
emaj-124	36	5	marketing	marketing	NOUN
emaj-124	36	6	emerged	emerge	VERB
emaj-124	36	7	when	when	SCONJ
emaj-124	36	8	levinson	levinson	PROPN
emaj-124	36	9	,	,	PUNCT
emaj-124	36	10	the	the	DET
emaj-124	36	11	founder	founder	NOUN
emaj-124	36	12	and	and	CCONJ
emaj-124	36	13	idea	idea	NOUN
emaj-124	36	14	leader	leader	NOUN
emaj-124	36	15	,	,	PUNCT
emaj-124	36	16	gave	give	VERB
emaj-124	36	17	marketing	marketing	NOUN
emaj-124	36	18	lessons	lesson	NOUN
emaj-124	36	19	at	at	ADP
emaj-124	36	20	the	the	DET
emaj-124	36	21	university	university	PROPN
emaj-124	36	22	of	of	ADP
emaj-124	36	23	california	california	PROPN
emaj-124	36	24	at	at	ADP
emaj-124	36	25	berkeley	berkeley	PROPN
emaj-124	36	26	and	and	CCONJ
emaj-124	36	27	a	a	DET
emaj-124	36	28	group	group	NOUN
emaj-124	36	29	of	of	ADP
emaj-124	36	30	his	his	PRON
emaj-124	36	31	students	student	NOUN
emaj-124	36	32	who	who	PRON
emaj-124	36	33	wanted	want	VERB
emaj-124	36	34	to	to	PART
emaj-124	36	35	set	set	VERB
emaj-124	36	36	up	up	ADP
emaj-124	36	37	their	their	PRON
emaj-124	36	38	own	own	ADJ
emaj-124	36	39	businesses	business	NOUN
emaj-124	36	40	asked	ask	VERB
emaj-124	36	41	him	he	PRON
emaj-124	36	42	to	to	PART
emaj-124	36	43	recommend	recommend	VERB
emaj-124	36	44	a	a	DET
emaj-124	36	45	book	book	NOUN
emaj-124	36	46	which	which	PRON
emaj-124	36	47	taught	teach	VERB
emaj-124	36	48	"	"	PUNCT
emaj-124	36	49	the	the	DET
emaj-124	36	50	ways	way	NOUN
emaj-124	36	51	to	to	PART
emaj-124	36	52	build	build	VERB
emaj-124	36	53	a	a	DET
emaj-124	36	54	business	business	NOUN
emaj-124	36	55	without	without	ADP
emaj-124	36	56	paying	pay	VERB
emaj-124	36	57	money	money	NOUN
emaj-124	36	58	"	"	PUNCT
emaj-124	36	59	(	(	PUNCT
emaj-124	36	60	kaşlı	kaşlı	PROPN
emaj-124	36	61	et	et	PROPN
emaj-124	36	62	al	al	PROPN
emaj-124	36	63	.	.	PROPN
emaj-124	36	64	,	,	PUNCT
emaj-124	36	65	2009	2009	NUM
emaj-124	36	66	;	;	PUNCT
emaj-124	36	67	arslan	arslan	PROPN
emaj-124	36	68	,	,	PUNCT
emaj-124	36	69	2009	2009	NUM
emaj-124	36	70	)	)	PUNCT
emaj-124	36	71	.	.	PUNCT
emaj-124	37	1	as	as	ADP
emaj-124	37	2	a	a	DET
emaj-124	37	3	result	result	NOUN
emaj-124	37	4	of	of	ADP
emaj-124	37	5	his	his	PRON
emaj-124	37	6	researches	research	NOUN
emaj-124	37	7	,	,	PUNCT
emaj-124	37	8	levinson	levinson	PROPN
emaj-124	37	9	,	,	PUNCT
emaj-124	37	10	who	who	PRON
emaj-124	37	11	could	could	AUX
emaj-124	37	12	not	not	PART
emaj-124	37	13	find	find	VERB
emaj-124	37	14	any	any	DET
emaj-124	37	15	resources	resource	NOUN
emaj-124	37	16	for	for	ADP
emaj-124	37	17	his	his	PRON
emaj-124	37	18	students	student	NOUN
emaj-124	37	19	,	,	PUNCT
emaj-124	37	20	answered	answer	VERB
emaj-124	37	21	that	that	SCONJ
emaj-124	37	22	question	question	NOUN
emaj-124	37	23	by	by	ADP
emaj-124	37	24	writing	write	VERB
emaj-124	37	25	an	an	DET
emaj-124	37	26	article	article	NOUN
emaj-124	37	27	entitled	entitle	VERB
emaj-124	37	28	"	"	PUNCT
emaj-124	37	29	527	527	NUM
emaj-124	37	30	ways	way	NOUN
emaj-124	37	31	to	to	ADP
emaj-124	37	32	market	market	VERB
emaj-124	37	33	without	without	ADP
emaj-124	37	34	much	much	ADJ
emaj-124	37	35	money	money	NOUN
emaj-124	37	36	"	"	PUNCT
emaj-124	37	37	.	.	PUNCT
emaj-124	38	1	thus	thus	ADV
emaj-124	38	2	,	,	PUNCT
emaj-124	38	3	the	the	DET
emaj-124	38	4	foundations	foundation	NOUN
emaj-124	38	5	of	of	ADP
emaj-124	38	6	guerrilla	guerrilla	NOUN
emaj-124	38	7	marketing	marketing	NOUN
emaj-124	38	8	had	have	AUX
emaj-124	38	9	been	be	AUX
emaj-124	38	10	laid	lay	VERB
emaj-124	38	11	and	and	CCONJ
emaj-124	38	12	come	come	VERB
emaj-124	38	13	until	until	ADP
emaj-124	38	14	today	today	NOUN
emaj-124	38	15	(	(	PUNCT
emaj-124	38	16	arslan	arslan	PROPN
emaj-124	38	17	,	,	PUNCT
emaj-124	38	18	2009	2009	NUM
emaj-124	38	19	)	)	PUNCT
emaj-124	38	20	.	.	PUNCT
emaj-124	39	1	the	the	DET
emaj-124	39	2	guerrilla	guerrilla	NOUN
emaj-124	39	3	marketing	marketing	NOUN
emaj-124	39	4	term	term	NOUN
emaj-124	39	5	was	be	AUX
emaj-124	39	6	first	first	ADV
emaj-124	39	7	used	use	VERB
emaj-124	39	8	in	in	ADP
emaj-124	39	9	1984	1984	NUM
emaj-124	39	10	in	in	ADP
emaj-124	39	11	the	the	DET
emaj-124	39	12	book	book	NOUN
emaj-124	39	13	"	"	PUNCT
emaj-124	39	14	guerilla	guerilla	NOUN
emaj-124	39	15	marketing	marketing	NOUN
emaj-124	39	16	"	"	PUNCT
emaj-124	39	17	written	write	VERB
emaj-124	39	18	by	by	ADP
emaj-124	39	19	jay	jay	PROPN
emaj-124	39	20	conrad	conrad	PROPN
emaj-124	39	21	levinson	levinson	PROPN
emaj-124	39	22	.	.	PUNCT
emaj-124	40	1	in	in	ADP
emaj-124	40	2	our	our	PRON
emaj-124	40	3	day	day	NOUN
emaj-124	40	4	when	when	SCONJ
emaj-124	40	5	classical	classical	ADJ
emaj-124	40	6	marketing	marketing	NOUN
emaj-124	40	7	methods	method	NOUN
emaj-124	40	8	have	have	AUX
emaj-124	40	9	lost	lose	VERB
emaj-124	40	10	its	its	PRON
emaj-124	40	11	update	update	NOUN
emaj-124	40	12	and	and	CCONJ
emaj-124	40	13	consumer	consumer	NOUN
emaj-124	40	14	behaviours	behaviour	NOUN
emaj-124	40	15	have	have	AUX
emaj-124	40	16	changed	change	VERB
emaj-124	40	17	,	,	PUNCT
emaj-124	40	18	guerrilla	guerrilla	NOUN
emaj-124	40	19	marketing	marketing	NOUN
emaj-124	40	20	,	,	PUNCT
emaj-124	40	21	which	which	PRON
emaj-124	40	22	is	be	AUX
emaj-124	40	23	considered	consider	VERB
emaj-124	40	24	as	as	ADP
emaj-124	40	25	an	an	DET
emaj-124	40	26	ideal	ideal	ADJ
emaj-124	40	27	marketing	marketing	NOUN
emaj-124	40	28	method	method	NOUN
emaj-124	40	29	for	for	ADP
emaj-124	40	30	entrepreneurs	entrepreneur	NOUN
emaj-124	40	31	with	with	ADP
emaj-124	40	32	a	a	DET
emaj-124	40	33	small	small	ADJ
emaj-124	40	34	budget	budget	NOUN
emaj-124	40	35	and	and	CCONJ
emaj-124	40	36	big	big	ADJ
emaj-124	40	37	dreams	dream	NOUN
emaj-124	40	38	,	,	PUNCT
emaj-124	40	39	is	be	AUX
emaj-124	40	40	based	base	VERB
emaj-124	40	41	on	on	ADP
emaj-124	40	42	the	the	DET
emaj-124	40	43	principle	principle	NOUN
emaj-124	40	44	of	of	ADP
emaj-124	40	45	demoralizing	demoralize	VERB
emaj-124	40	46	other	other	ADJ
emaj-124	40	47	players	player	NOUN
emaj-124	40	48	in	in	ADP
emaj-124	40	49	the	the	DET
emaj-124	40	50	market	market	NOUN
emaj-124	40	51	and	and	CCONJ
emaj-124	40	52	taking	take	VERB
emaj-124	40	53	a	a	DET
emaj-124	40	54	place	place	NOUN
emaj-124	40	55	in	in	ADP
emaj-124	40	56	the	the	DET
emaj-124	40	57	market	market	NOUN
emaj-124	40	58	,	,	PUNCT
emaj-124	40	59	especially	especially	ADV
emaj-124	40	60	in	in	ADP
emaj-124	40	61	small	small	ADJ
emaj-124	40	62	and	and	CCONJ
emaj-124	40	63	mediumsized	mediumsized	ADJ
emaj-124	40	64	enterprises	enterprise	NOUN
emaj-124	40	65	with	with	ADP
emaj-124	40	66	small	small	ADJ
emaj-124	40	67	,	,	PUNCT
emaj-124	40	68	periodic	periodic	ADJ
emaj-124	40	69	but	but	CCONJ
emaj-124	40	70	surprising	surprising	ADJ
emaj-124	40	71	attacks	attack	NOUN
emaj-124	40	72	(	(	PUNCT
emaj-124	40	73	arslan	arslan	NOUN
emaj-124	40	74	2009	2009	NUM
emaj-124	40	75	:	:	PUNCT
emaj-124	40	76	13	13	NUM
emaj-124	40	77	;	;	PUNCT
emaj-124	40	78	çeltek	çeltek	NOUN
emaj-124	40	79	and	and	CCONJ
emaj-124	40	80	bozdoğan	bozdoğan	NOUN
emaj-124	40	81	2012	2012	NUM
emaj-124	40	82	:	:	PUNCT
emaj-124	40	83	4789	4789	NUM
emaj-124	40	84	;	;	PUNCT
emaj-124	40	85	tek	tek	NOUN
emaj-124	40	86	,	,	PUNCT
emaj-124	40	87	1997	1997	NUM
emaj-124	40	88	:	:	PUNCT
emaj-124	40	89	109	109	NUM
emaj-124	40	90	;	;	PUNCT
emaj-124	40	91	kotler	kotler	NOUN
emaj-124	40	92	,	,	PUNCT
emaj-124	40	93	2003a	2003a	NUM
emaj-124	40	94	:	:	PUNCT
emaj-124	40	95	163	163	NUM
emaj-124	40	96	;	;	PUNCT
emaj-124	40	97	özgül	özgül	NOUN
emaj-124	40	98	,	,	PUNCT
emaj-124	40	99	2008	2008	NUM
emaj-124	40	100	:	:	PUNCT
emaj-124	40	101	160	160	NUM
emaj-124	40	102	)	)	PUNCT
emaj-124	40	103	.	.	PUNCT
emaj-124	41	1	in	in	ADP
emaj-124	41	2	order	order	NOUN
emaj-124	41	3	to	to	PART
emaj-124	41	4	be	be	AUX
emaj-124	41	5	permanent	permanent	ADJ
emaj-124	41	6	in	in	ADP
emaj-124	41	7	the	the	DET
emaj-124	41	8	market	market	NOUN
emaj-124	41	9	place	place	NOUN
emaj-124	41	10	,	,	PUNCT
emaj-124	41	11	which	which	PRON
emaj-124	41	12	was	be	AUX
emaj-124	41	13	taken	take	VERB
emaj-124	41	14	from	from	ADP
emaj-124	41	15	demoralized	demoralized	ADJ
emaj-124	41	16	competitor	competitor	NOUN
emaj-124	41	17	,	,	PUNCT
emaj-124	41	18	efforts	effort	NOUN
emaj-124	41	19	to	to	PART
emaj-124	41	20	increase	increase	VERB
emaj-124	41	21	sales	sale	NOUN
emaj-124	41	22	,	,	PUNCT
emaj-124	41	23	intensive	intensive	ADJ
emaj-124	41	24	advertising	advertising	NOUN
emaj-124	41	25	attacks	attack	NOUN
emaj-124	41	26	in	in	ADP
emaj-124	41	27	local	local	ADJ
emaj-124	41	28	areas	area	NOUN
emaj-124	41	29	and	and	CCONJ
emaj-124	41	30	other	other	ADJ
emaj-124	41	31	legal	legal	ADJ
emaj-124	41	32	actions	action	NOUN
emaj-124	41	33	are	be	AUX
emaj-124	41	34	carried	carry	VERB
emaj-124	41	35	out	out	ADP
emaj-124	41	36	(	(	PUNCT
emaj-124	41	37	boyd	boyd	PROPN
emaj-124	41	38	and	and	CCONJ
emaj-124	41	39	orville	orville	PROPN
emaj-124	41	40	,	,	PUNCT
emaj-124	41	41	1990	1990	NUM
emaj-124	41	42	:	:	PUNCT
emaj-124	41	43	728	728	NUM
emaj-124	41	44	)	)	PUNCT
emaj-124	41	45	.	.	PUNCT
emaj-124	42	1	within	within	ADP
emaj-124	42	2	this	this	DET
emaj-124	42	3	context	context	NOUN
emaj-124	42	4	,	,	PUNCT
emaj-124	42	5	while	while	SCONJ
emaj-124	42	6	guerilla	guerilla	NOUN
emaj-124	42	7	marketing	marketing	NOUN
emaj-124	42	8	is	be	AUX
emaj-124	42	9	aiming	aim	VERB
emaj-124	42	10	at	at	ADP
emaj-124	42	11	the	the	DET
emaj-124	42	12	highest	high	ADJ
emaj-124	42	13	interest	interest	NOUN
emaj-124	42	14	in	in	ADP
emaj-124	42	15	its	its	PRON
emaj-124	42	16	own	own	ADJ
emaj-124	42	17	goods	good	NOUN
emaj-124	42	18	,	,	PUNCT
emaj-124	42	19	services	service	NOUN
emaj-124	42	20	,	,	PUNCT
emaj-124	42	21	and	and	CCONJ
emaj-124	42	22	proposals	proposal	NOUN
emaj-124	42	23	,	,	PUNCT
emaj-124	42	24	it	it	PRON
emaj-124	42	25	aims	aim	VERB
emaj-124	42	26	the	the	DET
emaj-124	42	27	least	least	ADJ
emaj-124	42	28	of	of	ADP
emaj-124	42	29	resources	resource	NOUN
emaj-124	42	30	and	and	CCONJ
emaj-124	42	31	volume	volume	NOUN
emaj-124	42	32	7	7	NUM
emaj-124	42	33	no	no	DET
emaj-124	42	34	1	1	NUM
emaj-124	42	35	(	(	PUNCT
emaj-124	42	36	2017	2017	NUM
emaj-124	42	37	)	)	PUNCT
emaj-124	42	38	|	|	ADV
emaj-124	42	39	issn	issn	VERB
emaj-124	42	40	2158	2158	NUM
emaj-124	42	41	-	-	SYM
emaj-124	42	42	8708	8708	NUM
emaj-124	42	43	(	(	PUNCT
emaj-124	42	44	online	online	NOUN
emaj-124	42	45	)	)	PUNCT
emaj-124	42	46	|	|	ADV
emaj-124	42	47	doi	doi	X
emaj-124	42	48	10.5195	10.5195	NUM
emaj-124	42	49	/	/	SYM
emaj-124	42	50	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	42	51	|	|	NOUN
emaj-124	42	52	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-124	42	53	ebru	ebru	NOUN
emaj-124	42	54	onurlubaş	onurlubaş	VERB
emaj-124	42	55	emerging	emerge	VERB
emaj-124	42	56	markets	market	NOUN
emaj-124	42	57	journal	journal	NOUN
emaj-124	42	58	|	|	ADV
emaj-124	42	59	p	p	NOUN
emaj-124	42	60	a	a	DET
emaj-124	42	61	g	g	NOUN
emaj-124	42	62	e	e	NOUN
emaj-124	42	63	|32	|32	NOUN
emaj-124	42	64	costs	cost	VERB
emaj-124	42	65	for	for	ADP
emaj-124	42	66	this	this	DET
emaj-124	42	67	endeavour	endeavour	NOUN
emaj-124	42	68	.	.	PUNCT
emaj-124	43	1	guerrilla	guerrilla	NOUN
emaj-124	43	2	marketing	marketing	NOUN
emaj-124	43	3	tries	try	VERB
emaj-124	43	4	to	to	PART
emaj-124	43	5	attract	attract	VERB
emaj-124	43	6	attention	attention	NOUN
emaj-124	43	7	to	to	ADP
emaj-124	43	8	a	a	DET
emaj-124	43	9	different	different	ADJ
emaj-124	43	10	side	side	NOUN
emaj-124	43	11	as	as	SCONJ
emaj-124	43	12	if	if	SCONJ
emaj-124	43	13	it	it	PRON
emaj-124	43	14	were	be	AUX
emaj-124	43	15	a	a	DET
emaj-124	43	16	guerrilla	guerrilla	NOUN
emaj-124	43	17	warrior	warrior	NOUN
emaj-124	43	18	.	.	PUNCT
emaj-124	44	1	in	in	ADP
emaj-124	44	2	doing	do	VERB
emaj-124	44	3	so	so	ADV
emaj-124	44	4	,	,	PUNCT
emaj-124	44	5	the	the	DET
emaj-124	44	6	policies	policy	NOUN
emaj-124	44	7	they	they	PRON
emaj-124	44	8	apply	apply	VERB
emaj-124	44	9	are	be	AUX
emaj-124	44	10	"	"	PUNCT
emaj-124	44	11	different	different	ADJ
emaj-124	44	12	,	,	PUNCT
emaj-124	44	13	surprising	surprising	ADJ
emaj-124	44	14	,	,	PUNCT
emaj-124	44	15	original	original	ADJ
emaj-124	44	16	and	and	CCONJ
emaj-124	44	17	entertaining	entertaining	ADJ
emaj-124	44	18	"	"	PUNCT
emaj-124	44	19	.	.	PUNCT
emaj-124	45	1	everything	everything	PRON
emaj-124	45	2	comes	come	VERB
emaj-124	45	3	with	with	ADP
emaj-124	45	4	a	a	DET
emaj-124	45	5	small	small	ADJ
emaj-124	45	6	budget	budget	NOUN
emaj-124	45	7	and	and	CCONJ
emaj-124	45	8	can	can	AUX
emaj-124	45	9	be	be	AUX
emaj-124	45	10	used	use	VERB
emaj-124	45	11	in	in	ADP
emaj-124	45	12	every	every	DET
emaj-124	45	13	sector	sector	NOUN
emaj-124	45	14	(	(	PUNCT
emaj-124	45	15	dağdaş	dağdaş	ADJ
emaj-124	45	16	,	,	PUNCT
emaj-124	45	17	2013:15	2013:15	NUM
emaj-124	45	18	)	)	PUNCT
emaj-124	45	19	.	.	PUNCT
emaj-124	46	1	guerrilla	guerrilla	NOUN
emaj-124	46	2	marketing	marketing	NOUN
emaj-124	46	3	is	be	AUX
emaj-124	46	4	a	a	DET
emaj-124	46	5	strategy	strategy	NOUN
emaj-124	46	6	aimed	aim	VERB
emaj-124	46	7	at	at	ADP
emaj-124	46	8	going	go	VERB
emaj-124	46	9	for	for	ADP
emaj-124	46	10	the	the	DET
emaj-124	46	11	jugular	jugular	NOUN
emaj-124	46	12	where	where	SCONJ
emaj-124	46	13	it	it	PRON
emaj-124	46	14	is	be	AUX
emaj-124	46	15	weak	weak	ADJ
emaj-124	46	16	,	,	PUNCT
emaj-124	46	17	without	without	ADP
emaj-124	46	18	leaving	leave	VERB
emaj-124	46	19	a	a	DET
emaj-124	46	20	direct	direct	ADJ
emaj-124	46	21	understanding	understanding	NOUN
emaj-124	46	22	of	of	ADP
emaj-124	46	23	war	war	NOUN
emaj-124	46	24	against	against	ADP
emaj-124	46	25	big	big	ADJ
emaj-124	46	26	businesses	business	NOUN
emaj-124	46	27	(	(	PUNCT
emaj-124	46	28	i̇slamoğlu	i̇slamoğlu	PROPN
emaj-124	46	29	,	,	PUNCT
emaj-124	46	30	2013	2013	NUM
emaj-124	46	31	:	:	PUNCT
emaj-124	46	32	35	35	NUM
emaj-124	46	33	)	)	PUNCT
emaj-124	46	34	.	.	PUNCT
emaj-124	47	1	according	accord	VERB
emaj-124	47	2	to	to	ADP
emaj-124	47	3	kotler	kotler	NOUN
emaj-124	47	4	;	;	PUNCT
emaj-124	47	5	the	the	DET
emaj-124	47	6	guerrilla	guerrilla	NOUN
emaj-124	47	7	marketing	marketing	NOUN
emaj-124	47	8	battle	battle	NOUN
emaj-124	47	9	is	be	AUX
emaj-124	47	10	to	to	PART
emaj-124	47	11	attack	attack	VERB
emaj-124	47	12	different	different	ADJ
emaj-124	47	13	areas	area	NOUN
emaj-124	47	14	of	of	ADP
emaj-124	47	15	the	the	DET
emaj-124	47	16	enemy	enemy	NOUN
emaj-124	47	17	slowly	slowly	ADV
emaj-124	47	18	,	,	PUNCT
emaj-124	47	19	at	at	ADP
emaj-124	47	20	intervals	interval	NOUN
emaj-124	47	21	.	.	PUNCT
emaj-124	48	1	the	the	DET
emaj-124	48	2	goal	goal	NOUN
emaj-124	48	3	is	be	AUX
emaj-124	48	4	to	to	PART
emaj-124	48	5	demoralize	demoralize	VERB
emaj-124	48	6	and	and	CCONJ
emaj-124	48	7	disturb	disturb	VERB
emaj-124	48	8	the	the	DET
emaj-124	48	9	enemy	enemy	NOUN
emaj-124	48	10	and	and	CCONJ
emaj-124	48	11	to	to	PART
emaj-124	48	12	provide	provide	VERB
emaj-124	48	13	a	a	DET
emaj-124	48	14	marketing	marketing	NOUN
emaj-124	48	15	area	area	NOUN
emaj-124	48	16	where	where	SCONJ
emaj-124	48	17	it	it	PRON
emaj-124	48	18	can	can	AUX
emaj-124	48	19	be	be	AUX
emaj-124	48	20	kept	keep	VERB
emaj-124	48	21	all	all	DET
emaj-124	48	22	the	the	DET
emaj-124	48	23	time	time	NOUN
emaj-124	48	24	in	in	ADP
emaj-124	48	25	the	the	DET
emaj-124	48	26	end	end	NOUN
emaj-124	48	27	(	(	PUNCT
emaj-124	48	28	kotler	kotler	NOUN
emaj-124	48	29	,	,	PUNCT
emaj-124	48	30	2003b	2003b	NUM
emaj-124	48	31	)	)	PUNCT
emaj-124	48	32	.	.	PUNCT
emaj-124	49	1	according	accord	VERB
emaj-124	49	2	to	to	ADP
emaj-124	49	3	another	another	DET
emaj-124	49	4	definition	definition	NOUN
emaj-124	49	5	,	,	PUNCT
emaj-124	49	6	guerrilla	guerrilla	NOUN
emaj-124	49	7	marketing	marketing	NOUN
emaj-124	49	8	is	be	AUX
emaj-124	49	9	the	the	DET
emaj-124	49	10	marketing	marketing	NOUN
emaj-124	49	11	activities	activity	NOUN
emaj-124	49	12	aimed	aim	VERB
emaj-124	49	13	at	at	ADP
emaj-124	49	14	obtaining	obtain	VERB
emaj-124	49	15	market	market	NOUN
emaj-124	49	16	shares	share	NOUN
emaj-124	49	17	by	by	ADP
emaj-124	49	18	utilizing	utilize	VERB
emaj-124	49	19	the	the	DET
emaj-124	49	20	mistakes	mistake	NOUN
emaj-124	49	21	of	of	ADP
emaj-124	49	22	competing	compete	VERB
emaj-124	49	23	firms	firm	NOUN
emaj-124	49	24	instead	instead	ADV
emaj-124	49	25	of	of	ADP
emaj-124	49	26	increasing	increase	VERB
emaj-124	49	27	the	the	DET
emaj-124	49	28	sales	sale	NOUN
emaj-124	49	29	by	by	ADP
emaj-124	49	30	enlarging	enlarge	VERB
emaj-124	49	31	the	the	DET
emaj-124	49	32	market	market	NOUN
emaj-124	49	33	(	(	PUNCT
emaj-124	49	34	pazarlamacı	pazarlamacı	NOUN
emaj-124	49	35	blog	blog	NOUN
emaj-124	49	36	,	,	PUNCT
emaj-124	49	37	2017	2017	NUM
emaj-124	49	38	)	)	PUNCT
emaj-124	49	39	.	.	PUNCT
emaj-124	50	1	guerrilla	guerrilla	NOUN
emaj-124	50	2	marketing	marketing	NOUN
emaj-124	50	3	is	be	AUX
emaj-124	50	4	based	base	VERB
emaj-124	50	5	on	on	ADP
emaj-124	50	6	a	a	DET
emaj-124	50	7	marketing	marketing	NOUN
emaj-124	50	8	philosophy	philosophy	NOUN
emaj-124	50	9	in	in	ADP
emaj-124	50	10	which	which	PRON
emaj-124	50	11	creative	creative	ADJ
emaj-124	50	12	methods	method	NOUN
emaj-124	50	13	that	that	PRON
emaj-124	50	14	competitors	competitor	NOUN
emaj-124	50	15	can	can	AUX
emaj-124	50	16	not	not	PART
emaj-124	50	17	imitate	imitate	VERB
emaj-124	50	18	are	be	AUX
emaj-124	50	19	used	use	VERB
emaj-124	50	20	and	and	CCONJ
emaj-124	50	21	the	the	DET
emaj-124	50	22	customer	customer	NOUN
emaj-124	50	23	can	can	AUX
emaj-124	50	24	be	be	AUX
emaj-124	50	25	influenced	influence	VERB
emaj-124	50	26	by	by	ADP
emaj-124	50	27	interesting	interesting	ADJ
emaj-124	50	28	tactics	tactic	NOUN
emaj-124	50	29	.	.	PUNCT
emaj-124	51	1	businesses	business	NOUN
emaj-124	51	2	using	use	VERB
emaj-124	51	3	this	this	DET
emaj-124	51	4	strategy	strategy	NOUN
emaj-124	51	5	can	can	AUX
emaj-124	51	6	obtain	obtain	VERB
emaj-124	51	7	the	the	DET
emaj-124	51	8	desired	desire	VERB
emaj-124	51	9	position	position	NOUN
emaj-124	51	10	in	in	ADP
emaj-124	51	11	the	the	DET
emaj-124	51	12	mind	mind	NOUN
emaj-124	51	13	of	of	ADP
emaj-124	51	14	the	the	DET
emaj-124	51	15	customers	customer	NOUN
emaj-124	51	16	compared	compare	VERB
emaj-124	51	17	to	to	ADP
emaj-124	51	18	their	their	PRON
emaj-124	51	19	competitors	competitor	NOUN
emaj-124	51	20	.	.	PUNCT
emaj-124	52	1	they	they	PRON
emaj-124	52	2	are	be	AUX
emaj-124	52	3	beginning	begin	VERB
emaj-124	52	4	to	to	PART
emaj-124	52	5	make	make	VERB
emaj-124	52	6	systematic	systematic	ADJ
emaj-124	52	7	plans	plan	NOUN
emaj-124	52	8	to	to	PART
emaj-124	52	9	change	change	VERB
emaj-124	52	10	customer	customer	NOUN
emaj-124	52	11	habits	habit	NOUN
emaj-124	52	12	and	and	CCONJ
emaj-124	52	13	show	show	VERB
emaj-124	52	14	why	why	SCONJ
emaj-124	52	15	they	they	PRON
emaj-124	52	16	need	need	VERB
emaj-124	52	17	to	to	PART
emaj-124	52	18	buy	buy	VERB
emaj-124	52	19	their	their	PRON
emaj-124	52	20	own	own	ADJ
emaj-124	52	21	brands	brand	NOUN
emaj-124	52	22	as	as	SCONJ
emaj-124	52	23	if	if	SCONJ
emaj-124	52	24	they	they	PRON
emaj-124	52	25	were	be	AUX
emaj-124	52	26	entering	enter	VERB
emaj-124	52	27	the	the	DET
emaj-124	52	28	market	market	NOUN
emaj-124	52	29	for	for	ADP
emaj-124	52	30	the	the	DET
emaj-124	52	31	first	first	ADJ
emaj-124	52	32	time	time	NOUN
emaj-124	52	33	(	(	PUNCT
emaj-124	52	34	pirtini	pirtini	X
emaj-124	52	35	et	et	PROPN
emaj-124	52	36	al	al	PROPN
emaj-124	52	37	.	.	PROPN
emaj-124	52	38	,	,	PUNCT
emaj-124	52	39	2007	2007	NUM
emaj-124	52	40	)	)	PUNCT
emaj-124	52	41	.	.	PUNCT
emaj-124	53	1	guerrilla	guerrilla	NOUN
emaj-124	53	2	marketing	marketing	NOUN
emaj-124	53	3	is	be	AUX
emaj-124	53	4	often	often	ADV
emaj-124	53	5	associated	associate	VERB
emaj-124	53	6	with	with	ADP
emaj-124	53	7	insidious	insidious	ADJ
emaj-124	53	8	marketing	marketing	NOUN
emaj-124	53	9	or	or	CCONJ
emaj-124	53	10	sneaky	sneaky	ADJ
emaj-124	53	11	tactics	tactic	NOUN
emaj-124	53	12	that	that	PRON
emaj-124	53	13	are	be	AUX
emaj-124	53	14	used	use	VERB
emaj-124	53	15	without	without	ADP
emaj-124	53	16	revealing	reveal	VERB
emaj-124	53	17	them	they	PRON
emaj-124	53	18	to	to	ADP
emaj-124	53	19	people	people	NOUN
emaj-124	53	20	.	.	PUNCT
emaj-124	54	1	therefore	therefore	ADV
emaj-124	54	2	,	,	PUNCT
emaj-124	54	3	it	it	PRON
emaj-124	54	4	is	be	AUX
emaj-124	54	5	often	often	ADV
emaj-124	54	6	expressed	express	VERB
emaj-124	54	7	in	in	ADP
emaj-124	54	8	many	many	ADJ
emaj-124	54	9	sources	source	NOUN
emaj-124	54	10	with	with	ADP
emaj-124	54	11	ambush	ambush	NOUN
emaj-124	54	12	marketing	marketing	NOUN
emaj-124	54	13	.	.	PUNCT
emaj-124	55	1	but	but	CCONJ
emaj-124	55	2	according	accord	VERB
emaj-124	55	3	to	to	ADP
emaj-124	55	4	levinson	levinson	PROPN
emaj-124	55	5	,	,	PUNCT
emaj-124	55	6	"	"	PUNCT
emaj-124	55	7	you	you	PRON
emaj-124	55	8	do	do	AUX
emaj-124	55	9	not	not	PART
emaj-124	55	10	have	have	VERB
emaj-124	55	11	to	to	PART
emaj-124	55	12	lie	lie	VERB
emaj-124	55	13	when	when	SCONJ
emaj-124	55	14	you	you	PRON
emaj-124	55	15	're	be	AUX
emaj-124	55	16	guerrilla	guerrilla	NOUN
emaj-124	55	17	marketing	marketing	NOUN
emaj-124	55	18	,	,	PUNCT
emaj-124	55	19	you	you	PRON
emaj-124	55	20	do	do	AUX
emaj-124	55	21	not	not	PART
emaj-124	55	22	have	have	VERB
emaj-124	55	23	to	to	PART
emaj-124	55	24	be	be	AUX
emaj-124	55	25	dishonest	dishonest	ADJ
emaj-124	55	26	.	.	PUNCT
emaj-124	56	1	guerilla	guerilla	NOUN
emaj-124	56	2	marketing	marketing	NOUN
emaj-124	56	3	does	do	AUX
emaj-124	56	4	not	not	PART
emaj-124	56	5	mean	mean	VERB
emaj-124	56	6	to	to	PART
emaj-124	56	7	do	do	VERB
emaj-124	56	8	anything	anything	PRON
emaj-124	56	9	that	that	PRON
emaj-124	56	10	annoys	annoy	VERB
emaj-124	56	11	other	other	ADJ
emaj-124	56	12	communities	community	NOUN
emaj-124	56	13	or	or	CCONJ
emaj-124	56	14	people	people	NOUN
emaj-124	56	15	.	.	PUNCT
emaj-124	57	1	guerrilla	guerrilla	NOUN
emaj-124	57	2	marketing	marketing	NOUN
emaj-124	57	3	is	be	AUX
emaj-124	57	4	to	to	PART
emaj-124	57	5	pursue	pursue	VERB
emaj-124	57	6	traditional	traditional	ADJ
emaj-124	57	7	goals	goal	NOUN
emaj-124	57	8	using	use	VERB
emaj-124	57	9	unconventional	unconventional	ADJ
emaj-124	57	10	tools	tool	NOUN
emaj-124	57	11	"	"	PUNCT
emaj-124	57	12	(	(	PUNCT
emaj-124	57	13	reşber	reşber	NOUN
emaj-124	57	14	,	,	PUNCT
emaj-124	57	15	2013	2013	NUM
emaj-124	57	16	:	:	PUNCT
emaj-124	57	17	10	10	NUM
emaj-124	57	18	)	)	PUNCT
emaj-124	57	19	.	.	PUNCT
emaj-124	58	1	although	although	SCONJ
emaj-124	58	2	there	there	PRON
emaj-124	58	3	are	be	VERB
emaj-124	58	4	various	various	ADJ
emaj-124	58	5	approaches	approach	NOUN
emaj-124	58	6	to	to	ADP
emaj-124	58	7	the	the	DET
emaj-124	58	8	definition	definition	NOUN
emaj-124	58	9	of	of	ADP
emaj-124	58	10	guerrilla	guerrilla	NOUN
emaj-124	58	11	marketing	marketing	NOUN
emaj-124	58	12	,	,	PUNCT
emaj-124	58	13	the	the	DET
emaj-124	58	14	source	source	NOUN
emaj-124	58	15	of	of	ADP
emaj-124	58	16	the	the	DET
emaj-124	58	17	differences	difference	NOUN
emaj-124	58	18	in	in	ADP
emaj-124	58	19	all	all	DET
emaj-124	58	20	these	these	DET
emaj-124	58	21	definitions	definition	NOUN
emaj-124	58	22	is	be	AUX
emaj-124	58	23	that	that	SCONJ
emaj-124	58	24	guerrilla	guerrilla	NOUN
emaj-124	58	25	marketing	marketing	NOUN
emaj-124	58	26	looks	look	VERB
emaj-124	58	27	very	very	ADV
emaj-124	58	28	different	different	ADJ
emaj-124	58	29	at	at	ADP
emaj-124	58	30	first	first	ADJ
emaj-124	58	31	glance	glance	NOUN
emaj-124	58	32	.	.	PUNCT
emaj-124	59	1	all	all	DET
emaj-124	59	2	these	these	DET
emaj-124	59	3	different	different	ADJ
emaj-124	59	4	definitions	definition	NOUN
emaj-124	59	5	characterize	characterize	VERB
emaj-124	59	6	the	the	DET
emaj-124	59	7	founding	found	VERB
emaj-124	59	8	features	feature	NOUN
emaj-124	59	9	of	of	ADP
emaj-124	59	10	guerrilla	guerrilla	NOUN
emaj-124	59	11	marketing	marketing	NOUN
emaj-124	59	12	.	.	PUNCT
emaj-124	60	1	these	these	PRON
emaj-124	60	2	are	be	AUX
emaj-124	60	3	;	;	PUNCT
emaj-124	60	4	it	it	PRON
emaj-124	60	5	is	be	AUX
emaj-124	60	6	extraordinary	extraordinary	ADJ
emaj-124	60	7	,	,	PUNCT
emaj-124	60	8	surprising	surprising	ADJ
emaj-124	60	9	,	,	PUNCT
emaj-124	60	10	original	original	ADJ
emaj-124	60	11	/	/	SYM
emaj-124	60	12	creative	creative	ADJ
emaj-124	60	13	,	,	PUNCT
emaj-124	60	14	provocative	provocative	ADJ
emaj-124	60	15	/	/	SYM
emaj-124	60	16	arrogant	arrogant	ADJ
emaj-124	60	17	,	,	PUNCT
emaj-124	60	18	economic	economic	ADJ
emaj-124	60	19	/	/	SYM
emaj-124	60	20	cost	cost	NOUN
emaj-124	60	21	effective	effective	ADJ
emaj-124	60	22	,	,	PUNCT
emaj-124	60	23	flexible	flexible	ADJ
emaj-124	60	24	,	,	PUNCT
emaj-124	60	25	unusual	unusual	ADJ
emaj-124	60	26	/	/	SYM
emaj-124	60	27	typical	typical	ADJ
emaj-124	60	28	,	,	PUNCT
emaj-124	60	29	funny	funny	ADJ
emaj-124	60	30	,	,	PUNCT
emaj-124	60	31	brilliant	brilliant	ADJ
emaj-124	60	32	and	and	CCONJ
emaj-124	60	33	contagious	contagious	ADJ
emaj-124	60	34	(	(	PUNCT
emaj-124	60	35	nufer	nufer	NOUN
emaj-124	60	36	,	,	PUNCT
emaj-124	60	37	2011	2011	NUM
emaj-124	60	38	:	:	PUNCT
emaj-124	60	39	32	32	NUM
emaj-124	60	40	;	;	PUNCT
emaj-124	60	41	schulte	schulte	PROPN
emaj-124	60	42	,	,	PUNCT
emaj-124	60	43	2007	2007	NUM
emaj-124	60	44	:	:	PUNCT
emaj-124	60	45	3	3	NUM
emaj-124	60	46	resver	resver	VERB
emaj-124	60	47	,	,	PUNCT
emaj-124	60	48	2013	2013	NUM
emaj-124	60	49	:	:	PUNCT
emaj-124	60	50	12	12	NUM
emaj-124	60	51	-	-	SYM
emaj-124	60	52	13	13	NUM
emaj-124	60	53	)	)	PUNCT
emaj-124	60	54	.	.	PUNCT
emaj-124	61	1	guerrilla	guerrilla	NOUN
emaj-124	61	2	marketing	marketing	NOUN
emaj-124	61	3	was	be	AUX
emaj-124	61	4	initially	initially	ADV
emaj-124	61	5	used	use	VERB
emaj-124	61	6	only	only	ADV
emaj-124	61	7	for	for	SCONJ
emaj-124	61	8	small	small	ADJ
emaj-124	61	9	firms	firm	NOUN
emaj-124	61	10	to	to	PART
emaj-124	61	11	compete	compete	VERB
emaj-124	61	12	against	against	ADP
emaj-124	61	13	big	big	ADJ
emaj-124	61	14	companies	company	NOUN
emaj-124	61	15	better	well	ADV
emaj-124	61	16	.	.	PUNCT
emaj-124	62	1	later	later	ADV
emaj-124	62	2	,	,	PUNCT
emaj-124	62	3	it	it	PRON
emaj-124	62	4	became	become	VERB
emaj-124	62	5	a	a	DET
emaj-124	62	6	low	low	ADJ
emaj-124	62	7	cost	cost	NOUN
emaj-124	62	8	marketing	marketing	NOUN
emaj-124	62	9	strategy	strategy	NOUN
emaj-124	62	10	,	,	PUNCT
emaj-124	62	11	so	so	ADV
emaj-124	62	12	not	not	PART
emaj-124	62	13	only	only	ADV
emaj-124	62	14	smes	sme	NOUN
emaj-124	62	15	but	but	CCONJ
emaj-124	62	16	also	also	ADV
emaj-124	62	17	strong	strong	ADJ
emaj-124	62	18	companies	company	NOUN
emaj-124	62	19	started	start	VERB
emaj-124	62	20	to	to	PART
emaj-124	62	21	use	use	VERB
emaj-124	62	22	guerrilla	guerrilla	NOUN
emaj-124	62	23	marketing	marketing	NOUN
emaj-124	62	24	as	as	ADP
emaj-124	62	25	a	a	DET
emaj-124	62	26	marketing	marketing	NOUN
emaj-124	62	27	strategy	strategy	NOUN
emaj-124	62	28	(	(	PUNCT
emaj-124	62	29	kaşlı	kaşlı	PROPN
emaj-124	62	30	et	et	PROPN
emaj-124	62	31	al	al	PROPN
emaj-124	62	32	.	.	PROPN
emaj-124	62	33	,	,	PUNCT
emaj-124	62	34	2009	2009	NUM
emaj-124	62	35	)	)	PUNCT
emaj-124	62	36	.	.	PUNCT
emaj-124	63	1	the	the	DET
emaj-124	63	2	guerrilla	guerrilla	NOUN
emaj-124	63	3	marketing	marketing	NOUN
emaj-124	63	4	approach	approach	NOUN
emaj-124	63	5	,	,	PUNCT
emaj-124	63	6	which	which	PRON
emaj-124	63	7	started	start	VERB
emaj-124	63	8	to	to	PART
emaj-124	63	9	attract	attract	VERB
emaj-124	63	10	the	the	DET
emaj-124	63	11	attention	attention	NOUN
emaj-124	63	12	of	of	ADP
emaj-124	63	13	consumers	consumer	NOUN
emaj-124	63	14	with	with	ADP
emaj-124	63	15	its	its	PRON
emaj-124	63	16	striking	striking	ADJ
emaj-124	63	17	examples	example	NOUN
emaj-124	63	18	in	in	ADP
emaj-124	63	19	a	a	DET
emaj-124	63	20	short	short	ADJ
emaj-124	63	21	time	time	NOUN
emaj-124	63	22	,	,	PUNCT
emaj-124	63	23	showed	show	VERB
emaj-124	63	24	that	that	SCONJ
emaj-124	63	25	marketing	marketing	NOUN
emaj-124	63	26	is	be	AUX
emaj-124	63	27	not	not	PART
emaj-124	63	28	just	just	ADV
emaj-124	63	29	advertising	advertising	NOUN
emaj-124	63	30	made	make	VERB
emaj-124	63	31	with	with	ADP
emaj-124	63	32	media	medium	NOUN
emaj-124	63	33	tools	tool	NOUN
emaj-124	63	34	and	and	CCONJ
emaj-124	63	35	thanks	thank	NOUN
emaj-124	63	36	to	to	ADP
emaj-124	63	37	creative	creative	ADJ
emaj-124	63	38	ideas	idea	NOUN
emaj-124	63	39	marketing	marketing	NOUN
emaj-124	63	40	which	which	PRON
emaj-124	63	41	can	can	AUX
emaj-124	63	42	be	be	AUX
emaj-124	63	43	done	do	VERB
emaj-124	63	44	anywhere	anywhere	ADV
emaj-124	63	45	and	and	CCONJ
emaj-124	63	46	anytime	anytime	NOUN
emaj-124	63	47	.	.	PUNCT
emaj-124	64	1	this	this	DET
emaj-124	64	2	approach	approach	NOUN
emaj-124	64	3	,	,	PUNCT
emaj-124	64	4	which	which	PRON
emaj-124	64	5	moves	move	VERB
emaj-124	64	6	with	with	ADP
emaj-124	64	7	the	the	DET
emaj-124	64	8	principle	principle	NOUN
emaj-124	64	9	of	of	ADP
emaj-124	64	10	facing	face	VERB
emaj-124	64	11	potential	potential	ADJ
emaj-124	64	12	customers	customer	NOUN
emaj-124	64	13	unexpectedly	unexpectedly	ADV
emaj-124	64	14	almost	almost	ADV
emaj-124	64	15	everywhere	everywhere	ADV
emaj-124	64	16	such	such	ADJ
emaj-124	64	17	as	as	ADP
emaj-124	64	18	avenues	avenue	NOUN
emaj-124	64	19	,	,	PUNCT
emaj-124	64	20	streets	street	NOUN
emaj-124	64	21	,	,	PUNCT
emaj-124	64	22	public	public	ADJ
emaj-124	64	23	transportation	transportation	NOUN
emaj-124	64	24	vehicles	vehicle	NOUN
emaj-124	64	25	,	,	PUNCT
emaj-124	64	26	pavements	pavement	NOUN
emaj-124	64	27	and	and	CCONJ
emaj-124	64	28	stops	stop	NOUN
emaj-124	64	29	,	,	PUNCT
emaj-124	64	30	is	be	AUX
emaj-124	64	31	thought	think	VERB
emaj-124	64	32	to	to	PART
emaj-124	64	33	be	be	AUX
emaj-124	64	34	remarkable	remarkable	ADJ
emaj-124	64	35	and	and	CCONJ
emaj-124	64	36	catchy	catchy	ADJ
emaj-124	64	37	(	(	PUNCT
emaj-124	64	38	çeltek	çeltek	NOUN
emaj-124	64	39	and	and	CCONJ
emaj-124	64	40	bozdoğan	bozdoğan	NOUN
emaj-124	64	41	,	,	PUNCT
emaj-124	64	42	2012	2012	NUM
emaj-124	64	43	)	)	PUNCT
emaj-124	64	44	.	.	PUNCT
emaj-124	65	1	2.1	2.1	NUM
emaj-124	65	2	.	.	PUNCT
emaj-124	66	1	the	the	DET
emaj-124	66	2	features	feature	NOUN
emaj-124	66	3	that	that	SCONJ
emaj-124	66	4	guerrilla	guerrilla	NOUN
emaj-124	66	5	marketing	marketing	NOUN
emaj-124	66	6	must	must	AUX
emaj-124	66	7	have	have	VERB
emaj-124	66	8	some	some	DET
emaj-124	66	9	basic	basic	ADJ
emaj-124	66	10	features	feature	NOUN
emaj-124	66	11	are	be	AUX
emaj-124	66	12	needed	need	VERB
emaj-124	66	13	to	to	PART
emaj-124	66	14	make	make	VERB
emaj-124	66	15	marketing	marketing	NOUN
emaj-124	66	16	activities	activity	NOUN
emaj-124	66	17	and	and	CCONJ
emaj-124	66	18	achieve	achieve	VERB
emaj-124	66	19	success	success	NOUN
emaj-124	66	20	in	in	ADP
emaj-124	66	21	guerrilla	guerrilla	NOUN
emaj-124	66	22	marketing	marketing	NOUN
emaj-124	66	23	.	.	PUNCT
emaj-124	67	1	these	these	PRON
emaj-124	67	2	are	be	AUX
emaj-124	67	3	;	;	PUNCT
emaj-124	67	4	having	have	VERB
emaj-124	67	5	a	a	DET
emaj-124	67	6	marketing	marketing	NOUN
emaj-124	67	7	plan	plan	NOUN
emaj-124	67	8	understanding	understand	VERB
emaj-124	67	9	the	the	DET
emaj-124	67	10	importance	importance	NOUN
emaj-124	67	11	of	of	ADP
emaj-124	67	12	following	follow	VERB
emaj-124	67	13	knowing	know	VERB
emaj-124	67	14	the	the	DET
emaj-124	67	15	responsibility	responsibility	NOUN
emaj-124	67	16	of	of	ADP
emaj-124	67	17	undertaking	undertake	VERB
emaj-124	67	18	a	a	DET
emaj-124	67	19	plan	plan	NOUN
emaj-124	67	20	acting	act	VERB
emaj-124	67	21	according	accord	VERB
emaj-124	67	22	to	to	ADP
emaj-124	67	23	the	the	DET
emaj-124	67	24	guerrilla	guerrilla	NOUN
emaj-124	67	25	marketing	marketing	NOUN
emaj-124	67	26	calendar	calendar	NOUN
emaj-124	67	27	,	,	PUNCT
emaj-124	67	28	promoting	promote	VERB
emaj-124	67	29	the	the	DET
emaj-124	67	30	company	company	NOUN
emaj-124	67	31	by	by	ADP
emaj-124	67	32	participating	participate	VERB
emaj-124	67	33	in	in	ADP
emaj-124	67	34	events	event	NOUN
emaj-124	67	35	such	such	ADJ
emaj-124	67	36	as	as	ADP
emaj-124	67	37	trade	trade	NOUN
emaj-124	67	38	fairs	fair	NOUN
emaj-124	67	39	,	,	PUNCT
emaj-124	67	40	seminars	seminar	NOUN
emaj-124	67	41	,	,	PUNCT
emaj-124	67	42	conferences	conference	NOUN
emaj-124	67	43	,	,	PUNCT
emaj-124	67	44	etc	etc	X
emaj-124	67	45	.	.	X
emaj-124	67	46	,	,	PUNCT
emaj-124	67	47	sending	send	VERB
emaj-124	67	48	direct	direct	ADJ
emaj-124	67	49	postcards	postcard	NOUN
emaj-124	67	50	,	,	PUNCT
emaj-124	67	51	preparing	prepare	VERB
emaj-124	67	52	a	a	DET
emaj-124	67	53	website	website	NOUN
emaj-124	67	54	for	for	ADP
emaj-124	67	55	free	free	ADJ
emaj-124	67	56	information	information	NOUN
emaj-124	67	57	,	,	PUNCT
emaj-124	67	58	subscribing	subscribe	VERB
emaj-124	67	59	to	to	ADP
emaj-124	67	60	forums	forum	NOUN
emaj-124	67	61	and	and	CCONJ
emaj-124	67	62	organizing	organize	VERB
emaj-124	67	63	e	e	NOUN
emaj-124	67	64	-	-	NOUN
emaj-124	67	65	mail	mail	NOUN
emaj-124	67	66	campaigns	campaign	NOUN
emaj-124	67	67	(	(	PUNCT
emaj-124	67	68	pazarlama	pazarlama	NOUN
emaj-124	67	69	makaleleri,2017	makaleleri,2017	NOUN
emaj-124	67	70	)	)	PUNCT
emaj-124	67	71	.	.	PUNCT
emaj-124	68	1	for	for	ADP
emaj-124	68	2	a	a	DET
emaj-124	68	3	marketing	marketing	NOUN
emaj-124	68	4	strategy	strategy	NOUN
emaj-124	68	5	to	to	PART
emaj-124	68	6	be	be	AUX
emaj-124	68	7	guerrilla	guerrilla	NOUN
emaj-124	68	8	marketing	marketing	NOUN
emaj-124	68	9	there	there	PRON
emaj-124	68	10	must	must	AUX
emaj-124	68	11	be	be	AUX
emaj-124	68	12	basic	basic	ADJ
emaj-124	68	13	features	feature	NOUN
emaj-124	68	14	such	such	ADJ
emaj-124	68	15	as	as	ADP
emaj-124	68	16	a	a	DET
emaj-124	68	17	simple	simple	ADJ
emaj-124	68	18	and	and	CCONJ
emaj-124	68	19	viable	viable	ADJ
emaj-124	68	20	marketing	marketing	NOUN
emaj-124	68	21	plan	plan	NOUN
emaj-124	68	22	,	,	PUNCT
emaj-124	68	23	a	a	DET
emaj-124	68	24	good	good	ADJ
emaj-124	68	25	timing	timing	NOUN
emaj-124	68	26	,	,	PUNCT
emaj-124	68	27	a	a	DET
emaj-124	68	28	well	well	ADV
emaj-124	68	29	-	-	PUNCT
emaj-124	68	30	defined	define	VERB
emaj-124	68	31	target	target	NOUN
emaj-124	68	32	market	market	NOUN
emaj-124	68	33	,	,	PUNCT
emaj-124	68	34	a	a	DET
emaj-124	68	35	faithful	faithful	ADJ
emaj-124	68	36	and	and	CCONJ
emaj-124	68	37	energetic	energetic	ADJ
emaj-124	68	38	entrepreneur	entrepreneur	NOUN
emaj-124	68	39	,	,	PUNCT
emaj-124	68	40	a	a	DET
emaj-124	68	41	wellchosen	wellchosen	ADJ
emaj-124	68	42	and	and	CCONJ
emaj-124	68	43	purposefully	purposefully	ADV
emaj-124	68	44	targeted	target	VERB
emaj-124	68	45	marketing	marketing	NOUN
emaj-124	68	46	weapon	weapon	NOUN
emaj-124	68	47	,	,	PUNCT
emaj-124	68	48	imagination	imagination	NOUN
emaj-124	68	49	and	and	CCONJ
emaj-124	68	50	patience	patience	NOUN
emaj-124	68	51	(	(	PUNCT
emaj-124	68	52	arslan	arslan	PROPN
emaj-124	68	53	,	,	PUNCT
emaj-124	68	54	2009	2009	NUM
emaj-124	68	55	:	:	PUNCT
emaj-124	68	56	14	14	NUM
emaj-124	68	57	)	)	PUNCT
emaj-124	68	58	.	.	PUNCT
emaj-124	69	1	it	it	PRON
emaj-124	69	2	is	be	AUX
emaj-124	69	3	also	also	ADV
emaj-124	69	4	necessary	necessary	ADJ
emaj-124	69	5	for	for	SCONJ
emaj-124	69	6	a	a	DET
emaj-124	69	7	business	business	NOUN
emaj-124	69	8	to	to	PART
emaj-124	69	9	adopt	adopt	VERB
emaj-124	69	10	an	an	DET
emaj-124	69	11	attitude	attitude	NOUN
emaj-124	69	12	that	that	PRON
emaj-124	69	13	is	be	AUX
emaj-124	69	14	willing	willing	ADJ
emaj-124	69	15	,	,	PUNCT
emaj-124	69	16	curious	curious	ADJ
emaj-124	69	17	,	,	PUNCT
emaj-124	69	18	self	self	NOUN
emaj-124	69	19	-	-	PUNCT
emaj-124	69	20	confident	confident	ADJ
emaj-124	69	21	,	,	PUNCT
emaj-124	69	22	realistic	realistic	ADJ
emaj-124	69	23	,	,	PUNCT
emaj-124	69	24	objective	objective	ADJ
emaj-124	69	25	,	,	PUNCT
emaj-124	69	26	imaginative	imaginative	ADJ
emaj-124	69	27	and	and	CCONJ
emaj-124	69	28	ready	ready	ADJ
emaj-124	69	29	to	to	PART
emaj-124	69	30	compete	compete	VERB
emaj-124	69	31	in	in	ADP
emaj-124	69	32	order	order	NOUN
emaj-124	69	33	to	to	PART
emaj-124	69	34	conduct	conduct	VERB
emaj-124	69	35	guerrilla	guerrilla	NOUN
emaj-124	69	36	marketing	marketing	NOUN
emaj-124	69	37	.	.	PUNCT
emaj-124	70	1	in	in	ADP
emaj-124	70	2	an	an	DET
emaj-124	70	3	environment	environment	NOUN
emaj-124	70	4	where	where	SCONJ
emaj-124	70	5	everyone	everyone	PRON
emaj-124	70	6	is	be	AUX
emaj-124	70	7	struggling	struggle	VERB
emaj-124	70	8	to	to	PART
emaj-124	70	9	gain	gain	VERB
emaj-124	70	10	a	a	DET
emaj-124	70	11	privileged	privileged	ADJ
emaj-124	70	12	position	position	NOUN
emaj-124	70	13	in	in	ADP
emaj-124	70	14	the	the	DET
emaj-124	70	15	mind	mind	NOUN
emaj-124	70	16	of	of	ADP
emaj-124	70	17	the	the	DET
emaj-124	70	18	customer	customer	NOUN
emaj-124	70	19	,	,	PUNCT
emaj-124	70	20	the	the	DET
emaj-124	70	21	ones	one	NOUN
emaj-124	70	22	who	who	PRON
emaj-124	70	23	find	find	VERB
emaj-124	70	24	and	and	CCONJ
emaj-124	70	25	implement	implement	VERB
emaj-124	70	26	the	the	DET
emaj-124	70	27	most	most	ADV
emaj-124	70	28	intelligent	intelligent	ADJ
emaj-124	70	29	and	and	CCONJ
emaj-124	70	30	creative	creative	ADJ
emaj-124	70	31	solutions	solution	NOUN
emaj-124	70	32	become	become	VERB
emaj-124	70	33	successful	successful	ADJ
emaj-124	70	34	(	(	PUNCT
emaj-124	70	35	chief	chief	NOUN
emaj-124	70	36	,	,	PUNCT
emaj-124	70	37	2008	2008	NUM
emaj-124	70	38	:	:	PUNCT
emaj-124	70	39	31	31	NUM
emaj-124	70	40	)	)	PUNCT
emaj-124	70	41	.	.	PUNCT
emaj-124	71	1	2.2	2.2	NUM
emaj-124	71	2	.	.	PUNCT
emaj-124	72	1	the	the	DET
emaj-124	72	2	process	process	NOUN
emaj-124	72	3	needed	need	VERB
emaj-124	72	4	to	to	PART
emaj-124	72	5	be	be	AUX
emaj-124	72	6	followed	follow	VERB
emaj-124	72	7	in	in	ADP
emaj-124	72	8	guerrilla	guerrilla	NOUN
emaj-124	72	9	marketing	marketing	NOUN
emaj-124	72	10	levinson	levinson	PROPN
emaj-124	72	11	and	and	CCONJ
emaj-124	72	12	rubin	rubin	PROPN
emaj-124	72	13	(	(	PUNCT
emaj-124	72	14	1996	1996	NUM
emaj-124	72	15	)	)	PUNCT
emaj-124	72	16	have	have	AUX
emaj-124	72	17	described	describe	VERB
emaj-124	72	18	the	the	DET
emaj-124	72	19	process	process	NOUN
emaj-124	72	20	that	that	PRON
emaj-124	72	21	businesses	business	NOUN
emaj-124	72	22	need	need	VERB
emaj-124	72	23	to	to	PART
emaj-124	72	24	follow	follow	VERB
emaj-124	72	25	in	in	ADP
emaj-124	72	26	order	order	NOUN
emaj-124	72	27	to	to	PART
emaj-124	72	28	implement	implement	VERB
emaj-124	72	29	guerrilla	guerrilla	NOUN
emaj-124	72	30	marketing	marketing	NOUN
emaj-124	72	31	in	in	ADP
emaj-124	72	32	five	five	NUM
emaj-124	72	33	main	main	ADJ
emaj-124	72	34	stages	stage	NOUN
emaj-124	72	35	.	.	PUNCT
emaj-124	73	1	we	we	PRON
emaj-124	73	2	can	can	AUX
emaj-124	73	3	list	list	VERB
emaj-124	73	4	the	the	DET
emaj-124	73	5	guerrilla	guerrilla	NOUN
emaj-124	73	6	marketing	marketing	NOUN
emaj-124	73	7	process	process	NOUN
emaj-124	73	8	and	and	CCONJ
emaj-124	73	9	the	the	DET
emaj-124	73	10	activities	activity	NOUN
emaj-124	73	11	to	to	PART
emaj-124	73	12	be	be	AUX
emaj-124	73	13	carried	carry	VERB
emaj-124	73	14	out	out	ADP
emaj-124	73	15	at	at	ADP
emaj-124	73	16	each	each	DET
emaj-124	73	17	stage	stage	NOUN
emaj-124	73	18	of	of	ADP
emaj-124	73	19	the	the	DET
emaj-124	73	20	process	process	NOUN
emaj-124	73	21	as	as	SCONJ
emaj-124	73	22	follows	follow	VERB
emaj-124	73	23	;	;	PUNCT
emaj-124	73	24	creating	create	VERB
emaj-124	73	25	a	a	DET
emaj-124	73	26	broad	broad	ADJ
emaj-124	73	27	database	database	NOUN
emaj-124	73	28	:	:	PUNCT
emaj-124	73	29	businesses	business	NOUN
emaj-124	73	30	must	must	AUX
emaj-124	73	31	first	first	ADV
emaj-124	73	32	create	create	VERB
emaj-124	73	33	a	a	DET
emaj-124	73	34	database	database	NOUN
emaj-124	73	35	that	that	PRON
emaj-124	73	36	is	be	AUX
emaj-124	73	37	as	as	ADV
emaj-124	73	38	detailed	detailed	ADJ
emaj-124	73	39	and	and	CCONJ
emaj-124	73	40	accurate	accurate	ADJ
emaj-124	73	41	as	as	ADP
emaj-124	73	42	possible	possible	ADJ
emaj-124	73	43	about	about	ADP
emaj-124	73	44	their	their	PRON
emaj-124	73	45	internal	internal	ADJ
emaj-124	73	46	and	and	CCONJ
emaj-124	73	47	external	external	ADJ
emaj-124	73	48	environment	environment	NOUN
emaj-124	73	49	.	.	PUNCT
emaj-124	74	1	this	this	DET
emaj-124	74	2	database	database	NOUN
emaj-124	74	3	should	should	AUX
emaj-124	74	4	contain	contain	VERB
emaj-124	74	5	detailed	detailed	ADJ
emaj-124	74	6	information	information	NOUN
emaj-124	74	7	about	about	ADP
emaj-124	74	8	employees	employee	NOUN
emaj-124	74	9	,	,	PUNCT
emaj-124	74	10	customers	customer	NOUN
emaj-124	74	11	,	,	PUNCT
emaj-124	74	12	market	market	NOUN
emaj-124	74	13	situation	situation	NOUN
emaj-124	74	14	and	and	CCONJ
emaj-124	74	15	competitors	competitor	NOUN
emaj-124	74	16	,	,	PUNCT
emaj-124	74	17	and	and	CCONJ
emaj-124	74	18	should	should	AUX
emaj-124	74	19	be	be	AUX
emaj-124	74	20	guiding	guide	VERB
emaj-124	74	21	in	in	ADP
emaj-124	74	22	shaping	shape	VERB
emaj-124	74	23	marketing	marketing	NOUN
emaj-124	74	24	efforts	effort	NOUN
emaj-124	74	25	.	.	PUNCT
emaj-124	75	1	conducting	conduct	VERB
emaj-124	75	2	swot	swot	PROPN
emaj-124	75	3	(	(	PUNCT
emaj-124	75	4	strengths	strength	NOUN
emaj-124	75	5	,	,	PUNCT
emaj-124	75	6	weaknesses	weakness	NOUN
emaj-124	75	7	,	,	PUNCT
emaj-124	75	8	opportunities	opportunity	NOUN
emaj-124	75	9	threats	threat	NOUN
emaj-124	75	10	)	)	PUNCT
emaj-124	75	11	analysis	analysis	NOUN
emaj-124	75	12	:	:	PUNCT
emaj-124	75	13	the	the	DET
emaj-124	75	14	business	business	NOUN
emaj-124	75	15	should	should	AUX
emaj-124	75	16	volume	volume	VERB
emaj-124	75	17	7	7	NUM
emaj-124	75	18	no	no	DET
emaj-124	75	19	1	1	NUM
emaj-124	75	20	(	(	PUNCT
emaj-124	75	21	2017	2017	NUM
emaj-124	75	22	)	)	PUNCT
emaj-124	75	23	|	|	ADV
emaj-124	75	24	issn	issn	VERB
emaj-124	75	25	2158	2158	NUM
emaj-124	75	26	-	-	SYM
emaj-124	75	27	8708	8708	NUM
emaj-124	75	28	(	(	PUNCT
emaj-124	75	29	online	online	NOUN
emaj-124	75	30	)	)	PUNCT
emaj-124	75	31	|	|	ADV
emaj-124	75	32	doi	doi	X
emaj-124	75	33	10.5195	10.5195	NUM
emaj-124	75	34	/	/	SYM
emaj-124	75	35	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	76	1	|	|	ADV
emaj-124	76	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	76	3	a	a	DET
emaj-124	76	4	research	research	NOUN
emaj-124	76	5	on	on	ADP
emaj-124	76	6	the	the	DET
emaj-124	76	7	determination	determination	NOUN
emaj-124	76	8	of	of	ADP
emaj-124	76	9	consumer	consumer	NOUN
emaj-124	76	10	perceptions	perception	NOUN
emaj-124	76	11	related	relate	VERB
emaj-124	76	12	to	to	ADP
emaj-124	76	13	guerrilla	guerrilla	NOUN
emaj-124	76	14	marketing	marketing	NOUN
emaj-124	76	15	methods	method	NOUN
emaj-124	76	16	:	:	PUNCT
emaj-124	76	17	sample	sample	NOUN
emaj-124	76	18	of	of	ADP
emaj-124	76	19	izmir	izmir	PROPN
emaj-124	76	20	province	province	PROPN
emaj-124	76	21	page	page	NOUN
emaj-124	76	22	|33|	|33|	NOUN
emaj-124	76	23	emerging	emerge	VERB
emaj-124	76	24	markets	market	NOUN
emaj-124	76	25	journal	journal	PROPN
emaj-124	76	26	conduct	conduct	VERB
emaj-124	76	27	a	a	DET
emaj-124	76	28	swot	swot	NOUN
emaj-124	76	29	analysis	analysis	NOUN
emaj-124	76	30	of	of	ADP
emaj-124	76	31	itself	itself	PRON
emaj-124	76	32	and	and	CCONJ
emaj-124	76	33	the	the	DET
emaj-124	76	34	market	market	NOUN
emaj-124	76	35	in	in	ADP
emaj-124	76	36	which	which	PRON
emaj-124	76	37	it	it	PRON
emaj-124	76	38	operates	operate	VERB
emaj-124	76	39	by	by	ADP
emaj-124	76	40	taking	take	VERB
emaj-124	76	41	the	the	DET
emaj-124	76	42	potential	potential	ADJ
emaj-124	76	43	threats	threat	NOUN
emaj-124	76	44	and	and	CCONJ
emaj-124	76	45	opportunities	opportunity	NOUN
emaj-124	76	46	into	into	ADP
emaj-124	76	47	account	account	NOUN
emaj-124	76	48	.	.	PUNCT
emaj-124	77	1	during	during	ADP
emaj-124	77	2	this	this	DET
emaj-124	77	3	analysis	analysis	NOUN
emaj-124	77	4	,	,	PUNCT
emaj-124	77	5	the	the	DET
emaj-124	77	6	advantages	advantage	NOUN
emaj-124	77	7	of	of	ADP
emaj-124	77	8	the	the	DET
emaj-124	77	9	business	business	NOUN
emaj-124	77	10	different	different	ADJ
emaj-124	77	11	from	from	ADP
emaj-124	77	12	its	its	PRON
emaj-124	77	13	competitors	competitor	NOUN
emaj-124	77	14	should	should	AUX
emaj-124	77	15	be	be	AUX
emaj-124	77	16	determined	determine	VERB
emaj-124	77	17	,	,	PUNCT
emaj-124	77	18	and	and	CCONJ
emaj-124	77	19	while	while	SCONJ
emaj-124	77	20	the	the	DET
emaj-124	77	21	marketing	marketing	NOUN
emaj-124	77	22	strategies	strategy	NOUN
emaj-124	77	23	are	be	AUX
emaj-124	77	24	being	be	AUX
emaj-124	77	25	developed	develop	VERB
emaj-124	77	26	,	,	PUNCT
emaj-124	77	27	the	the	DET
emaj-124	77	28	competitive	competitive	ADJ
emaj-124	77	29	advantages	advantage	NOUN
emaj-124	77	30	of	of	ADP
emaj-124	77	31	the	the	DET
emaj-124	77	32	business	business	NOUN
emaj-124	77	33	should	should	AUX
emaj-124	77	34	be	be	AUX
emaj-124	77	35	considered	consider	VERB
emaj-124	77	36	as	as	ADV
emaj-124	77	37	much	much	ADJ
emaj-124	77	38	as	as	ADP
emaj-124	77	39	possible	possible	ADJ
emaj-124	77	40	.	.	PUNCT
emaj-124	78	1	guerrillas	guerrilla	NOUN
emaj-124	78	2	,	,	PUNCT
emaj-124	78	3	who	who	PRON
emaj-124	78	4	are	be	AUX
emaj-124	78	5	practitioners	practitioner	NOUN
emaj-124	78	6	of	of	ADP
emaj-124	78	7	guerrilla	guerrilla	NOUN
emaj-124	78	8	marketing	marketing	NOUN
emaj-124	78	9	in	in	ADP
emaj-124	78	10	the	the	DET
emaj-124	78	11	direction	direction	NOUN
emaj-124	78	12	of	of	ADP
emaj-124	78	13	this	this	DET
emaj-124	78	14	data	datum	NOUN
emaj-124	78	15	,	,	PUNCT
emaj-124	78	16	are	be	AUX
emaj-124	78	17	attempting	attempt	VERB
emaj-124	78	18	to	to	PART
emaj-124	78	19	gather	gather	VERB
emaj-124	78	20	the	the	DET
emaj-124	78	21	information	information	NOUN
emaj-124	78	22	necessary	necessary	ADJ
emaj-124	78	23	to	to	PART
emaj-124	78	24	achieve	achieve	VERB
emaj-124	78	25	a	a	DET
emaj-124	78	26	strategic	strategic	ADJ
emaj-124	78	27	alignment	alignment	NOUN
emaj-124	78	28	between	between	ADP
emaj-124	78	29	opportunities	opportunity	NOUN
emaj-124	78	30	outside	outside	ADP
emaj-124	78	31	the	the	DET
emaj-124	78	32	enterprise	enterprise	NOUN
emaj-124	78	33	and	and	CCONJ
emaj-124	78	34	the	the	DET
emaj-124	78	35	superiority	superiority	NOUN
emaj-124	78	36	of	of	ADP
emaj-124	78	37	the	the	DET
emaj-124	78	38	business	business	NOUN
emaj-124	78	39	.	.	PUNCT
emaj-124	79	1	the	the	DET
emaj-124	79	2	selection	selection	NOUN
emaj-124	79	3	of	of	ADP
emaj-124	79	4	the	the	DET
emaj-124	79	5	appropriate	appropriate	ADJ
emaj-124	79	6	marketing	marketing	NOUN
emaj-124	79	7	weapon	weapon	NOUN
emaj-124	79	8	according	accord	VERB
emaj-124	79	9	to	to	ADP
emaj-124	79	10	the	the	DET
emaj-124	79	11	results	result	NOUN
emaj-124	79	12	of	of	ADP
emaj-124	79	13	the	the	DET
emaj-124	79	14	swot	swot	PROPN
emaj-124	79	15	analysis	analysis	NOUN
emaj-124	79	16	:	:	PUNCT
emaj-124	79	17	the	the	DET
emaj-124	79	18	business	business	NOUN
emaj-124	79	19	should	should	AUX
emaj-124	79	20	choose	choose	VERB
emaj-124	79	21	a	a	DET
emaj-124	79	22	marketing	marketing	NOUN
emaj-124	79	23	weapon	weapon	NOUN
emaj-124	79	24	that	that	PRON
emaj-124	79	25	suits	suit	VERB
emaj-124	79	26	its	its	PRON
emaj-124	79	27	superiority	superiority	NOUN
emaj-124	79	28	once	once	SCONJ
emaj-124	79	29	it	it	PRON
emaj-124	79	30	determines	determine	VERB
emaj-124	79	31	the	the	DET
emaj-124	79	32	superior	superior	ADJ
emaj-124	79	33	feature	feature	NOUN
emaj-124	79	34	that	that	PRON
emaj-124	79	35	it	it	PRON
emaj-124	79	36	has	have	VERB
emaj-124	79	37	.	.	PUNCT
emaj-124	80	1	while	while	SCONJ
emaj-124	80	2	choosing	choose	VERB
emaj-124	80	3	this	this	DET
emaj-124	80	4	appropriate	appropriate	ADJ
emaj-124	80	5	weapon	weapon	NOUN
emaj-124	80	6	,	,	PUNCT
emaj-124	80	7	it	it	PRON
emaj-124	80	8	should	should	AUX
emaj-124	80	9	focus	focus	VERB
emaj-124	80	10	on	on	ADP
emaj-124	80	11	the	the	DET
emaj-124	80	12	differences	difference	NOUN
emaj-124	80	13	of	of	ADP
emaj-124	80	14	its	its	PRON
emaj-124	80	15	products	product	NOUN
emaj-124	80	16	or	or	CCONJ
emaj-124	80	17	services	service	NOUN
emaj-124	80	18	from	from	ADP
emaj-124	80	19	the	the	DET
emaj-124	80	20	competitors	competitor	NOUN
emaj-124	80	21	'	'	PART
emaj-124	80	22	and	and	CCONJ
emaj-124	80	23	the	the	DET
emaj-124	80	24	goals	goal	NOUN
emaj-124	80	25	that	that	PRON
emaj-124	80	26	will	will	AUX
emaj-124	80	27	make	make	VERB
emaj-124	80	28	the	the	DET
emaj-124	80	29	business	business	NOUN
emaj-124	80	30	more	more	ADV
emaj-124	80	31	profitable	profitable	ADJ
emaj-124	80	32	by	by	ADP
emaj-124	80	33	using	use	VERB
emaj-124	80	34	the	the	DET
emaj-124	80	35	strongest	strong	ADJ
emaj-124	80	36	side	side	NOUN
emaj-124	80	37	of	of	ADP
emaj-124	80	38	that	that	DET
emaj-124	80	39	business	business	NOUN
emaj-124	80	40	.	.	PUNCT
emaj-124	81	1	preparing	prepare	VERB
emaj-124	81	2	a	a	DET
emaj-124	81	3	marketing	marketing	NOUN
emaj-124	81	4	calendar	calendar	NOUN
emaj-124	81	5	:	:	PUNCT
emaj-124	81	6	a	a	DET
emaj-124	81	7	market	market	NOUN
emaj-124	81	8	-	-	PUNCT
emaj-124	81	9	oriented	orient	VERB
emaj-124	81	10	guerrilla	guerrilla	NOUN
emaj-124	81	11	marketing	marketing	NOUN
emaj-124	81	12	calendar	calendar	NOUN
emaj-124	81	13	should	should	AUX
emaj-124	81	14	be	be	AUX
emaj-124	81	15	created	create	VERB
emaj-124	81	16	and	and	CCONJ
emaj-124	81	17	kept	keep	VERB
emaj-124	81	18	as	as	ADV
emaj-124	81	19	faithful	faithful	ADJ
emaj-124	81	20	as	as	ADP
emaj-124	81	21	possible	possible	ADJ
emaj-124	81	22	.	.	PUNCT
emaj-124	82	1	while	while	SCONJ
emaj-124	82	2	preparing	prepare	VERB
emaj-124	82	3	this	this	DET
emaj-124	82	4	calendar	calendar	NOUN
emaj-124	82	5	,	,	PUNCT
emaj-124	82	6	it	it	PRON
emaj-124	82	7	is	be	AUX
emaj-124	82	8	necessary	necessary	ADJ
emaj-124	82	9	to	to	PART
emaj-124	82	10	use	use	VERB
emaj-124	82	11	all	all	DET
emaj-124	82	12	the	the	DET
emaj-124	82	13	marketing	marketing	NOUN
emaj-124	82	14	weapons	weapon	NOUN
emaj-124	82	15	in	in	ADP
emaj-124	82	16	a	a	DET
emaj-124	82	17	coordinated	coordinated	ADJ
emaj-124	82	18	manner	manner	NOUN
emaj-124	82	19	and	and	CCONJ
emaj-124	82	20	to	to	PART
emaj-124	82	21	be	be	AUX
emaj-124	82	22	prepared	prepare	VERB
emaj-124	82	23	at	at	ADP
emaj-124	82	24	all	all	DET
emaj-124	82	25	times	time	NOUN
emaj-124	82	26	against	against	ADP
emaj-124	82	27	the	the	DET
emaj-124	82	28	counterattack	counterattack	NOUN
emaj-124	82	29	that	that	PRON
emaj-124	82	30	may	may	AUX
emaj-124	82	31	arise	arise	VERB
emaj-124	82	32	from	from	ADP
emaj-124	82	33	the	the	DET
emaj-124	82	34	opponent	opponent	NOUN
emaj-124	82	35	.	.	PUNCT
emaj-124	83	1	passing	pass	VERB
emaj-124	83	2	on	on	ADP
emaj-124	83	3	counter	counter	ADJ
emaj-124	83	4	attacks	attack	NOUN
emaj-124	83	5	:	:	PUNCT
emaj-124	83	6	this	this	DET
emaj-124	83	7	phase	phase	NOUN
emaj-124	83	8	is	be	AUX
emaj-124	83	9	about	about	ADP
emaj-124	83	10	the	the	DET
emaj-124	83	11	answers	answer	NOUN
emaj-124	83	12	to	to	ADP
emaj-124	83	13	the	the	DET
emaj-124	83	14	reactions	reaction	NOUN
emaj-124	83	15	of	of	ADP
emaj-124	83	16	the	the	DET
emaj-124	83	17	opponents	opponent	NOUN
emaj-124	83	18	when	when	SCONJ
emaj-124	83	19	guerrilla	guerrilla	NOUN
emaj-124	83	20	marketing	marketing	NOUN
emaj-124	83	21	calendar	calendar	NOUN
emaj-124	83	22	is	be	AUX
emaj-124	83	23	applied	apply	VERB
emaj-124	83	24	.	.	PUNCT
emaj-124	84	1	the	the	DET
emaj-124	84	2	results	result	NOUN
emaj-124	84	3	of	of	ADP
emaj-124	84	4	the	the	DET
emaj-124	84	5	attacks	attack	NOUN
emaj-124	84	6	made	make	VERB
emaj-124	84	7	at	at	ADP
emaj-124	84	8	this	this	DET
emaj-124	84	9	stage	stage	NOUN
emaj-124	84	10	should	should	AUX
emaj-124	84	11	constantly	constantly	ADV
emaj-124	84	12	be	be	AUX
emaj-124	84	13	monitored	monitor	VERB
emaj-124	84	14	so	so	SCONJ
emaj-124	84	15	that	that	SCONJ
emaj-124	84	16	the	the	DET
emaj-124	84	17	reactions	reaction	NOUN
emaj-124	84	18	that	that	PRON
emaj-124	84	19	are	be	AUX
emaj-124	84	20	to	to	PART
emaj-124	84	21	be	be	AUX
emaj-124	84	22	challenged	challenge	VERB
emaj-124	84	23	against	against	ADP
emaj-124	84	24	the	the	DET
emaj-124	84	25	opponents	opponent	NOUN
emaj-124	84	26	are	be	AUX
emaj-124	84	27	passed	pass	VERB
emaj-124	84	28	without	without	ADP
emaj-124	84	29	delay	delay	NOUN
emaj-124	84	30	.	.	PUNCT
emaj-124	85	1	3	3	X
emaj-124	85	2	.	.	X
emaj-124	85	3	examples	example	NOUN
emaj-124	85	4	of	of	ADP
emaj-124	85	5	guerrilla	guerrilla	NOUN
emaj-124	85	6	marketing	marketing	NOUN
emaj-124	85	7	in	in	ADP
emaj-124	85	8	the	the	DET
emaj-124	85	9	world	world	NOUN
emaj-124	85	10	mcdonald	mcdonald	PROPN
emaj-124	85	11	's	's	PART
emaj-124	85	12	made	make	VERB
emaj-124	85	13	an	an	DET
emaj-124	85	14	interesting	interesting	ADJ
emaj-124	85	15	surprise	surprise	NOUN
emaj-124	85	16	in	in	ADP
emaj-124	85	17	the	the	DET
emaj-124	85	18	hot	hot	ADJ
emaj-124	85	19	weather	weather	NOUN
emaj-124	85	20	with	with	ADP
emaj-124	85	21	the	the	DET
emaj-124	85	22	ice	ice	NOUN
emaj-124	85	23	coupon	coupon	NOUN
emaj-124	85	24	project	project	NOUN
emaj-124	85	25	in	in	ADP
emaj-124	85	26	brazil	brazil	PROPN
emaj-124	85	27	.	.	PUNCT
emaj-124	86	1	mcdonald	mcdonald	PROPN
emaj-124	86	2	's	's	PART
emaj-124	86	3	amazed	amazed	ADJ
emaj-124	86	4	visitors	visitor	NOUN
emaj-124	86	5	with	with	ADP
emaj-124	86	6	an	an	DET
emaj-124	86	7	ice	ice	NOUN
emaj-124	86	8	cold	cold	ADJ
emaj-124	86	9	surprise	surprise	NOUN
emaj-124	86	10	with	with	ADP
emaj-124	86	11	its	its	PRON
emaj-124	86	12	project	project	NOUN
emaj-124	86	13	held	hold	VERB
emaj-124	86	14	in	in	ADP
emaj-124	86	15	rio	rio	PROPN
emaj-124	86	16	de	de	PROPN
emaj-124	86	17	janeiro	janeiro	PROPN
emaj-124	86	18	.	.	PUNCT
emaj-124	87	1	the	the	DET
emaj-124	87	2	campaign	campaign	NOUN
emaj-124	87	3	"	"	PUNCT
emaj-124	87	4	24	24	NUM
emaj-124	87	5	gifts	gift	NOUN
emaj-124	87	6	in	in	ADP
emaj-124	87	7	24	24	NUM
emaj-124	87	8	cities	city	NOUN
emaj-124	87	9	in	in	ADP
emaj-124	87	10	24	24	NUM
emaj-124	87	11	hours	hour	NOUN
emaj-124	87	12	"	"	PUNCT
emaj-124	87	13	,	,	PUNCT
emaj-124	87	14	which	which	PRON
emaj-124	87	15	was	be	AUX
emaj-124	87	16	carried	carry	VERB
emaj-124	87	17	out	out	ADP
emaj-124	87	18	basing	base	VERB
emaj-124	87	19	on	on	ADP
emaj-124	87	20	the	the	DET
emaj-124	87	21	brand	brand	NOUN
emaj-124	87	22	's	's	PART
emaj-124	87	23	slogan	slogan	NOUN
emaj-124	87	24	"	"	PUNCT
emaj-124	87	25	i	i	PRON
emaj-124	87	26	'm	be	AUX
emaj-124	87	27	lovin'	lovin'	ADJ
emaj-124	87	28	it	it	PRON
emaj-124	87	29	"	"	PUNCT
emaj-124	87	30	,	,	PUNCT
emaj-124	87	31	and	and	CCONJ
emaj-124	87	32	guerrilla	guerrilla	NOUN
emaj-124	87	33	marketing	marketing	NOUN
emaj-124	87	34	project	project	NOUN
emaj-124	87	35	in	in	ADP
emaj-124	87	36	this	this	DET
emaj-124	87	37	context	context	NOUN
emaj-124	87	38	attracted	attract	VERB
emaj-124	87	39	attention	attention	NOUN
emaj-124	87	40	with	with	ADP
emaj-124	87	41	its	its	PRON
emaj-124	87	42	creative	creative	ADJ
emaj-124	87	43	concept	concept	NOUN
emaj-124	87	44	.	.	PUNCT
emaj-124	88	1	for	for	ADP
emaj-124	88	2	the	the	DET
emaj-124	88	3	project	project	NOUN
emaj-124	88	4	,	,	PUNCT
emaj-124	88	5	a	a	DET
emaj-124	88	6	vending	vend	VERB
emaj-124	88	7	machine	machine	NOUN
emaj-124	88	8	that	that	PRON
emaj-124	88	9	produces	produce	VERB
emaj-124	88	10	ice	ice	NOUN
emaj-124	88	11	molds	mold	NOUN
emaj-124	88	12	was	be	AUX
emaj-124	88	13	placed	place	VERB
emaj-124	88	14	on	on	ADP
emaj-124	88	15	a	a	DET
emaj-124	88	16	busy	busy	ADJ
emaj-124	88	17	street	street	NOUN
emaj-124	88	18	near	near	ADP
emaj-124	88	19	the	the	DET
emaj-124	88	20	sea	sea	NOUN
emaj-124	88	21	.	.	PUNCT
emaj-124	89	1	in	in	ADP
emaj-124	89	2	a	a	DET
emaj-124	89	3	short	short	ADJ
emaj-124	89	4	time	time	NOUN
emaj-124	89	5	,	,	PUNCT
emaj-124	89	6	those	those	PRON
emaj-124	89	7	who	who	PRON
emaj-124	89	8	notice	notice	VERB
emaj-124	89	9	the	the	DET
emaj-124	89	10	vending	vend	VERB
emaj-124	89	11	machine	machine	NOUN
emaj-124	89	12	met	meet	VERB
emaj-124	89	13	with	with	ADP
emaj-124	89	14	the	the	DET
emaj-124	89	15	duties	duty	NOUN
emaj-124	89	16	given	give	VERB
emaj-124	89	17	to	to	ADP
emaj-124	89	18	them	they	PRON
emaj-124	89	19	for	for	ADP
emaj-124	89	20	a	a	DET
emaj-124	89	21	delicious	delicious	ADJ
emaj-124	89	22	reward	reward	NOUN
emaj-124	89	23	when	when	SCONJ
emaj-124	89	24	they	they	PRON
emaj-124	89	25	pushed	push	VERB
emaj-124	89	26	the	the	DET
emaj-124	89	27	buttons	button	NOUN
emaj-124	89	28	of	of	ADP
emaj-124	89	29	the	the	DET
emaj-124	89	30	machine	machine	NOUN
emaj-124	89	31	,	,	PUNCT
emaj-124	89	32	and	and	CCONJ
emaj-124	89	33	learned	learn	VERB
emaj-124	89	34	that	that	SCONJ
emaj-124	89	35	those	those	PRON
emaj-124	89	36	who	who	PRON
emaj-124	89	37	perform	perform	VERB
emaj-124	89	38	their	their	PRON
emaj-124	89	39	duties	duty	NOUN
emaj-124	89	40	like	like	ADP
emaj-124	89	41	taking	take	VERB
emaj-124	89	42	a	a	DET
emaj-124	89	43	selfie	selfie	NOUN
emaj-124	89	44	,	,	PUNCT
emaj-124	89	45	and	and	CCONJ
emaj-124	89	46	dancing	dancing	NOUN
emaj-124	89	47	were	be	AUX
emaj-124	89	48	rewarded	reward	VERB
emaj-124	89	49	.	.	PUNCT
emaj-124	90	1	the	the	DET
emaj-124	90	2	award	award	NOUN
emaj-124	90	3	is	be	AUX
emaj-124	90	4	an	an	DET
emaj-124	90	5	ice	ice	NOUN
emaj-124	90	6	coupon	coupon	NOUN
emaj-124	90	7	.	.	PUNCT
emaj-124	91	1	the	the	DET
emaj-124	91	2	lucky	lucky	ADJ
emaj-124	91	3	winners	winner	NOUN
emaj-124	91	4	had	have	VERB
emaj-124	91	5	to	to	PART
emaj-124	91	6	go	go	VERB
emaj-124	91	7	to	to	ADP
emaj-124	91	8	the	the	DET
emaj-124	91	9	nearest	near	ADJ
emaj-124	91	10	mcdonald	mcdonald	PROPN
emaj-124	91	11	's	's	PART
emaj-124	91	12	restaurant	restaurant	NOUN
emaj-124	91	13	to	to	PART
emaj-124	91	14	use	use	VERB
emaj-124	91	15	the	the	DET
emaj-124	91	16	coupons	coupon	NOUN
emaj-124	91	17	.	.	PUNCT
emaj-124	92	1	another	another	DET
emaj-124	92	2	guerrilla	guerrilla	NOUN
emaj-124	92	3	marketing	marketing	NOUN
emaj-124	92	4	example	example	NOUN
emaj-124	92	5	is	be	AUX
emaj-124	92	6	that	that	SCONJ
emaj-124	92	7	nescafe	nescafe	NOUN
emaj-124	92	8	had	have	AUX
emaj-124	92	9	invited	invite	VERB
emaj-124	92	10	people	people	NOUN
emaj-124	92	11	waiting	wait	VERB
emaj-124	92	12	in	in	ADP
emaj-124	92	13	traffic	traffic	NOUN
emaj-124	92	14	lights	light	NOUN
emaj-124	92	15	to	to	PART
emaj-124	92	16	socialize	socialize	VERB
emaj-124	92	17	with	with	ADP
emaj-124	92	18	his	his	PRON
emaj-124	92	19	guerrilla	guerrilla	NOUN
emaj-124	92	20	marketing	marketing	NOUN
emaj-124	92	21	project	project	NOUN
emaj-124	92	22	in	in	ADP
emaj-124	92	23	berlin	berlin	PROPN
emaj-124	92	24	.	.	PUNCT
emaj-124	93	1	nescafe	nescafe	NOUN
emaj-124	93	2	invited	invite	VERB
emaj-124	93	3	the	the	DET
emaj-124	93	4	users	user	NOUN
emaj-124	93	5	who	who	PRON
emaj-124	93	6	became	become	VERB
emaj-124	93	7	more	more	ADV
emaj-124	93	8	dependent	dependent	ADJ
emaj-124	93	9	on	on	ADP
emaj-124	93	10	the	the	DET
emaj-124	93	11	internet	internet	NOUN
emaj-124	93	12	and	and	CCONJ
emaj-124	93	13	their	their	PRON
emaj-124	93	14	phones	phone	NOUN
emaj-124	93	15	day	day	NOUN
emaj-124	93	16	by	by	ADP
emaj-124	93	17	day	day	NOUN
emaj-124	93	18	,	,	PUNCT
emaj-124	93	19	made	make	VERB
emaj-124	93	20	an	an	DET
emaj-124	93	21	interesting	interesting	ADJ
emaj-124	93	22	project	project	NOUN
emaj-124	93	23	in	in	ADP
emaj-124	93	24	the	the	DET
emaj-124	93	25	streets	street	NOUN
emaj-124	93	26	of	of	ADP
emaj-124	93	27	berlin	berlin	PROPN
emaj-124	93	28	.	.	PUNCT
emaj-124	94	1	the	the	DET
emaj-124	94	2	brand	brand	NOUN
emaj-124	94	3	,	,	PUNCT
emaj-124	94	4	which	which	PRON
emaj-124	94	5	placed	place	VERB
emaj-124	94	6	two	two	NUM
emaj-124	94	7	coffee	coffee	NOUN
emaj-124	94	8	machines	machine	NOUN
emaj-124	94	9	in	in	ADP
emaj-124	94	10	the	the	DET
emaj-124	94	11	traffic	traffic	NOUN
emaj-124	94	12	lights	light	NOUN
emaj-124	94	13	,	,	PUNCT
emaj-124	94	14	made	make	VERB
emaj-124	94	15	a	a	DET
emaj-124	94	16	special	special	ADJ
emaj-124	94	17	surprise	surprise	NOUN
emaj-124	94	18	to	to	ADP
emaj-124	94	19	the	the	DET
emaj-124	94	20	people	people	NOUN
emaj-124	94	21	waiting	wait	VERB
emaj-124	94	22	at	at	ADP
emaj-124	94	23	traffic	traffic	NOUN
emaj-124	94	24	lights	light	NOUN
emaj-124	94	25	with	with	ADP
emaj-124	94	26	the	the	DET
emaj-124	94	27	"	"	PUNCT
emaj-124	94	28	press	press	NOUN
emaj-124	94	29	together	together	ADV
emaj-124	94	30	"	"	PUNCT
emaj-124	94	31	button	button	NOUN
emaj-124	94	32	.	.	PUNCT
emaj-124	95	1	thanks	thank	NOUN
emaj-124	95	2	to	to	ADP
emaj-124	95	3	the	the	DET
emaj-124	95	4	machines	machine	NOUN
emaj-124	95	5	that	that	PRON
emaj-124	95	6	rewarded	reward	VERB
emaj-124	95	7	individuals	individual	NOUN
emaj-124	95	8	with	with	ADP
emaj-124	95	9	coffee	coffee	NOUN
emaj-124	95	10	when	when	SCONJ
emaj-124	95	11	they	they	PRON
emaj-124	95	12	were	be	AUX
emaj-124	95	13	pressed	press	VERB
emaj-124	95	14	simultaneously	simultaneously	ADV
emaj-124	95	15	,	,	PUNCT
emaj-124	95	16	nescafe	nescafe	NOUN
emaj-124	95	17	had	have	AUX
emaj-124	95	18	reached	reach	VERB
emaj-124	95	19	a	a	DET
emaj-124	95	20	lot	lot	NOUN
emaj-124	95	21	of	of	ADP
emaj-124	95	22	people	people	NOUN
emaj-124	95	23	who	who	PRON
emaj-124	95	24	had	have	AUX
emaj-124	95	25	been	be	AUX
emaj-124	95	26	shaking	shake	VERB
emaj-124	95	27	hands	hand	NOUN
emaj-124	95	28	,	,	PUNCT
emaj-124	95	29	greeting	greet	VERB
emaj-124	95	30	each	each	DET
emaj-124	95	31	other	other	ADJ
emaj-124	95	32	,	,	PUNCT
emaj-124	95	33	smiling	smile	VERB
emaj-124	95	34	and	and	CCONJ
emaj-124	95	35	establishing	establish	VERB
emaj-124	95	36	a	a	DET
emaj-124	95	37	short	short	ADJ
emaj-124	95	38	dialogue	dialogue	NOUN
emaj-124	95	39	in	in	ADP
emaj-124	95	40	the	the	DET
emaj-124	95	41	middle	middle	NOUN
emaj-124	95	42	of	of	ADP
emaj-124	95	43	the	the	DET
emaj-124	95	44	road	road	NOUN
emaj-124	95	45	.	.	PUNCT
emaj-124	96	1	the	the	DET
emaj-124	96	2	brand	brand	NOUN
emaj-124	96	3	had	have	AUX
emaj-124	96	4	gained	gain	VERB
emaj-124	96	5	appreciation	appreciation	NOUN
emaj-124	96	6	by	by	ADP
emaj-124	96	7	creating	create	VERB
emaj-124	96	8	"	"	PUNCT
emaj-124	96	9	instant	instant	ADJ
emaj-124	96	10	communication	communication	NOUN
emaj-124	96	11	"	"	PUNCT
emaj-124	96	12	between	between	ADP
emaj-124	96	13	people	people	NOUN
emaj-124	96	14	with	with	ADP
emaj-124	96	15	this	this	DET
emaj-124	96	16	work	work	NOUN
emaj-124	96	17	named	name	VERB
emaj-124	96	18	"	"	PUNCT
emaj-124	96	19	instant	instant	ADJ
emaj-124	96	20	connections	connection	NOUN
emaj-124	96	21	"	"	PUNCT
emaj-124	96	22	(	(	PUNCT
emaj-124	96	23	dijital	dijital	PROPN
emaj-124	96	24	ajanslar	ajanslar	NOUN
emaj-124	96	25	,	,	PUNCT
emaj-124	96	26	2017	2017	NUM
emaj-124	96	27	)	)	PUNCT
emaj-124	96	28	.	.	PUNCT
emaj-124	97	1	when	when	SCONJ
emaj-124	97	2	other	other	ADJ
emaj-124	97	3	guerrilla	guerrilla	NOUN
emaj-124	97	4	examples	example	NOUN
emaj-124	97	5	are	be	AUX
emaj-124	97	6	examined	examine	VERB
emaj-124	97	7	,	,	PUNCT
emaj-124	97	8	the	the	DET
emaj-124	97	9	example	example	NOUN
emaj-124	97	10	of	of	ADP
emaj-124	97	11	guerrilla	guerrilla	NOUN
emaj-124	97	12	marketing	marketing	NOUN
emaj-124	97	13	which	which	PRON
emaj-124	97	14	was	be	AUX
emaj-124	97	15	applied	apply	VERB
emaj-124	97	16	by	by	ADP
emaj-124	97	17	fast	fast	ADJ
emaj-124	97	18	food	food	PROPN
emaj-124	97	19	brand	brand	PROPN
emaj-124	97	20	mcdonald	mcdonald	PROPN
emaj-124	97	21	's	's	PART
emaj-124	97	22	by	by	ADP
emaj-124	97	23	using	use	VERB
emaj-124	97	24	a	a	DET
emaj-124	97	25	pedestrian	pedestrian	NOUN
emaj-124	97	26	crossing	crossing	NOUN
emaj-124	97	27	as	as	ADP
emaj-124	97	28	an	an	DET
emaj-124	97	29	alternative	alternative	ADJ
emaj-124	97	30	medium	medium	NOUN
emaj-124	97	31	is	be	AUX
emaj-124	97	32	almost	almost	ADV
emaj-124	97	33	the	the	DET
emaj-124	97	34	definition	definition	NOUN
emaj-124	97	35	of	of	ADP
emaj-124	97	36	guerrilla	guerrilla	NOUN
emaj-124	97	37	marketing	marketing	NOUN
emaj-124	97	38	.	.	PUNCT
emaj-124	98	1	the	the	DET
emaj-124	98	2	creative	creative	ADJ
emaj-124	98	3	minds	mind	NOUN
emaj-124	98	4	,	,	PUNCT
emaj-124	98	5	bored	bore	VERB
emaj-124	98	6	by	by	ADP
emaj-124	98	7	using	use	VERB
emaj-124	98	8	conventional	conventional	ADJ
emaj-124	98	9	media	medium	NOUN
emaj-124	98	10	,	,	PUNCT
emaj-124	98	11	had	have	AUX
emaj-124	98	12	found	find	VERB
emaj-124	98	13	precisely	precisely	ADV
emaj-124	98	14	a	a	DET
emaj-124	98	15	guerrilla	guerrilla	NOUN
emaj-124	98	16	idea	idea	NOUN
emaj-124	98	17	and	and	CCONJ
emaj-124	98	18	had	have	AUX
emaj-124	98	19	integrated	integrate	VERB
emaj-124	98	20	a	a	DET
emaj-124	98	21	product	product	NOUN
emaj-124	98	22	of	of	ADP
emaj-124	98	23	their	their	PRON
emaj-124	98	24	brand	brand	NOUN
emaj-124	98	25	to	to	ADP
emaj-124	98	26	a	a	DET
emaj-124	98	27	pedestrian	pedestrian	NOUN
emaj-124	98	28	crossing	crossing	NOUN
emaj-124	98	29	.	.	PUNCT
emaj-124	99	1	the	the	DET
emaj-124	99	2	cost	cost	NOUN
emaj-124	99	3	of	of	ADP
emaj-124	99	4	this	this	DET
emaj-124	99	5	tremendous	tremendous	ADJ
emaj-124	99	6	example	example	NOUN
emaj-124	99	7	to	to	ADP
emaj-124	99	8	the	the	DET
emaj-124	99	9	firm	firm	NOUN
emaj-124	99	10	had	have	AUX
emaj-124	99	11	been	be	AUX
emaj-124	99	12	very	very	ADV
emaj-124	99	13	little	little	ADJ
emaj-124	99	14	.	.	PUNCT
emaj-124	100	1	another	another	DET
emaj-124	100	2	guerrilla	guerrilla	NOUN
emaj-124	100	3	marketing	marketing	NOUN
emaj-124	100	4	asked	ask	VERB
emaj-124	100	5	the	the	DET
emaj-124	100	6	question	question	NOUN
emaj-124	100	7	“	"	PUNCT
emaj-124	100	8	do	do	AUX
emaj-124	100	9	you	you	PRON
emaj-124	100	10	have	have	VERB
emaj-124	100	11	the	the	DET
emaj-124	100	12	courage	courage	NOUN
emaj-124	100	13	to	to	PART
emaj-124	100	14	get	get	VERB
emaj-124	100	15	on	on	ADP
emaj-124	100	16	this	this	DET
emaj-124	100	17	elevator	elevator	NOUN
emaj-124	100	18	?	?	PUNCT
emaj-124	100	19	”	"	PUNCT
emaj-124	100	20	in	in	ADP
emaj-124	100	21	this	this	DET
emaj-124	100	22	guerrilla	guerrilla	NOUN
emaj-124	100	23	marketing	marketing	NOUN
emaj-124	100	24	case	case	NOUN
emaj-124	100	25	,	,	PUNCT
emaj-124	100	26	which	which	PRON
emaj-124	100	27	had	have	AUX
emaj-124	100	28	been	be	AUX
emaj-124	100	29	conducted	conduct	VERB
emaj-124	100	30	by	by	ADP
emaj-124	100	31	a	a	DET
emaj-124	100	32	parascending	parascende	VERB
emaj-124	100	33	school	school	NOUN
emaj-124	100	34	operating	operate	VERB
emaj-124	100	35	in	in	ADP
emaj-124	100	36	europe	europe	PROPN
emaj-124	100	37	,	,	PUNCT
emaj-124	100	38	the	the	DET
emaj-124	100	39	on	on	ADP
emaj-124	100	40	-	-	PUNCT
emaj-124	100	41	wall	wall	NOUN
emaj-124	100	42	advertising	advertising	NOUN
emaj-124	100	43	which	which	PRON
emaj-124	100	44	was	be	AUX
emaj-124	100	45	applied	apply	VERB
emaj-124	100	46	to	to	ADP
emaj-124	100	47	an	an	DET
emaj-124	100	48	elevator	elevator	NOUN
emaj-124	100	49	of	of	ADP
emaj-124	100	50	a	a	DET
emaj-124	100	51	high	high	ADJ
emaj-124	100	52	-	-	PUNCT
emaj-124	100	53	rise	rise	NOUN
emaj-124	100	54	building	building	NOUN
emaj-124	100	55	caused	cause	VERB
emaj-124	100	56	fearful	fearful	ADJ
emaj-124	100	57	moments	moment	NOUN
emaj-124	100	58	for	for	ADP
emaj-124	100	59	the	the	DET
emaj-124	100	60	people	people	NOUN
emaj-124	100	61	getting	get	VERB
emaj-124	100	62	on	on	ADP
emaj-124	100	63	that	that	DET
emaj-124	100	64	elevator	elevator	NOUN
emaj-124	100	65	.	.	PUNCT
emaj-124	101	1	this	this	DET
emaj-124	101	2	idea	idea	NOUN
emaj-124	101	3	of	of	ADP
emaj-124	101	4	on	on	ADP
emaj-124	101	5	-	-	PUNCT
emaj-124	101	6	wall	wall	NOUN
emaj-124	101	7	advertising	advertising	NOUN
emaj-124	101	8	to	to	ADP
emaj-124	101	9	an	an	DET
emaj-124	101	10	elevator	elevator	NOUN
emaj-124	101	11	was	be	AUX
emaj-124	101	12	a	a	DET
emaj-124	101	13	great	great	ADJ
emaj-124	101	14	guerrilla	guerrilla	NOUN
emaj-124	101	15	example	example	NOUN
emaj-124	101	16	for	for	ADP
emaj-124	101	17	a	a	DET
emaj-124	101	18	brand	brand	NOUN
emaj-124	101	19	name	name	NOUN
emaj-124	101	20	to	to	PART
emaj-124	101	21	express	express	VERB
emaj-124	101	22	itself	itself	PRON
emaj-124	101	23	.	.	PUNCT
emaj-124	102	1	it	it	PRON
emaj-124	102	2	had	have	AUX
emaj-124	102	3	become	become	VERB
emaj-124	102	4	a	a	DET
emaj-124	102	5	very	very	ADV
emaj-124	102	6	successful	successful	ADJ
emaj-124	102	7	application	application	NOUN
emaj-124	102	8	because	because	SCONJ
emaj-124	102	9	it	it	PRON
emaj-124	102	10	excited	excite	VERB
emaj-124	102	11	people	people	NOUN
emaj-124	102	12	and	and	CCONJ
emaj-124	102	13	also	also	ADV
emaj-124	102	14	led	lead	VERB
emaj-124	102	15	them	they	PRON
emaj-124	102	16	to	to	PART
emaj-124	102	17	parachute	parachute	VERB
emaj-124	102	18	jumping	jump	VERB
emaj-124	102	19	.	.	PUNCT
emaj-124	103	1	the	the	DET
emaj-124	103	2	lifeless	lifeless	ADJ
emaj-124	103	3	mannequin	mannequin	NOUN
emaj-124	103	4	in	in	ADP
emaj-124	103	5	the	the	DET
emaj-124	103	6	thief	thief	NOUN
emaj-124	103	7	appearance	appearance	NOUN
emaj-124	103	8	is	be	AUX
emaj-124	103	9	another	another	DET
emaj-124	103	10	kind	kind	NOUN
emaj-124	103	11	of	of	ADP
emaj-124	103	12	guerrilla	guerrilla	NOUN
emaj-124	103	13	contact	contact	NOUN
emaj-124	103	14	which	which	PRON
emaj-124	103	15	is	be	AUX
emaj-124	103	16	carried	carry	VERB
emaj-124	103	17	out	out	ADP
emaj-124	103	18	by	by	ADP
emaj-124	103	19	a	a	DET
emaj-124	103	20	leading	lead	VERB
emaj-124	103	21	insurance	insurance	NOUN
emaj-124	103	22	company	company	NOUN
emaj-124	103	23	in	in	ADP
emaj-124	103	24	turkey	turkey	NOUN
emaj-124	103	25	.	.	PUNCT
emaj-124	104	1	it	it	PRON
emaj-124	104	2	can	can	AUX
emaj-124	104	3	be	be	AUX
emaj-124	104	4	taught	teach	VERB
emaj-124	104	5	as	as	ADP
emaj-124	104	6	a	a	DET
emaj-124	104	7	lesson	lesson	NOUN
emaj-124	104	8	in	in	ADP
emaj-124	104	9	schools	school	NOUN
emaj-124	104	10	.	.	PUNCT
emaj-124	105	1	the	the	DET
emaj-124	105	2	firm	firm	NOUN
emaj-124	105	3	conveys	convey	VERB
emaj-124	105	4	the	the	DET
emaj-124	105	5	idea	idea	NOUN
emaj-124	105	6	of	of	ADP
emaj-124	105	7	insuring	insure	VERB
emaj-124	105	8	individuals	individual	NOUN
emaj-124	105	9	’	'	PUNCT
emaj-124	105	10	home	home	NOUN
emaj-124	105	11	and	and	CCONJ
emaj-124	105	12	workplace	workplace	NOUN
emaj-124	105	13	against	against	ADP
emaj-124	105	14	thieves	thief	NOUN
emaj-124	105	15	with	with	ADP
emaj-124	105	16	the	the	DET
emaj-124	105	17	message	message	NOUN
emaj-124	105	18	''	''	PUNCT
emaj-124	105	19	before	before	SCONJ
emaj-124	105	20	the	the	DET
emaj-124	105	21	thieves	thief	NOUN
emaj-124	105	22	come	come	VERB
emaj-124	105	23	to	to	ADP
emaj-124	105	24	you	you	PRON
emaj-124	105	25	,	,	PUNCT
emaj-124	105	26	come	come	VERB
emaj-124	105	27	to	to	ADP
emaj-124	105	28	…	…	PUNCT
emaj-124	105	29	..	..	PUNCT
emaj-124	105	30	insurance	insurance	NOUN
emaj-124	105	31	”	"	PUNCT
emaj-124	105	32	.	.	PUNCT
emaj-124	106	1	this	this	DET
emaj-124	106	2	creative	creative	ADJ
emaj-124	106	3	guerrilla	guerrilla	NOUN
emaj-124	106	4	marketing	marketing	NOUN
emaj-124	106	5	idea	idea	NOUN
emaj-124	106	6	which	which	PRON
emaj-124	106	7	puts	put	VERB
emaj-124	106	8	a	a	DET
emaj-124	106	9	lifeless	lifeless	ADJ
emaj-124	106	10	mannequin	mannequin	NOUN
emaj-124	106	11	in	in	ADP
emaj-124	106	12	the	the	DET
emaj-124	106	13	appearance	appearance	NOUN
emaj-124	106	14	of	of	ADP
emaj-124	106	15	a	a	DET
emaj-124	106	16	thief	thief	NOUN
emaj-124	106	17	on	on	ADP
emaj-124	106	18	the	the	DET
emaj-124	106	19	balcony	balcony	NOUN
emaj-124	106	20	of	of	ADP
emaj-124	106	21	a	a	DET
emaj-124	106	22	building	building	NOUN
emaj-124	106	23	located	locate	VERB
emaj-124	106	24	in	in	ADP
emaj-124	106	25	istanbul	istanbul	PROPN
emaj-124	106	26	beşiktaş	beşiktaş	NOUN
emaj-124	106	27	attracted	attract	VERB
emaj-124	106	28	considerable	considerable	ADJ
emaj-124	106	29	attention	attention	NOUN
emaj-124	106	30	and	and	CCONJ
emaj-124	106	31	created	create	VERB
emaj-124	106	32	a	a	DET
emaj-124	106	33	tremendous	tremendous	ADJ
emaj-124	106	34	impression	impression	NOUN
emaj-124	106	35	(	(	PUNCT
emaj-124	106	36	avansas	avansas	PROPN
emaj-124	106	37	blog	blog	NOUN
emaj-124	106	38	,	,	PUNCT
emaj-124	106	39	2017	2017	NUM
emaj-124	106	40	)	)	PUNCT
emaj-124	106	41	.	.	PUNCT
emaj-124	107	1	3.1	3.1	NUM
emaj-124	107	2	.	.	PUNCT
emaj-124	107	3	guerilla	guerilla	NOUN
emaj-124	107	4	marketing	marketing	NOUN
emaj-124	107	5	examples	example	NOUN
emaj-124	107	6	and	and	CCONJ
emaj-124	107	7	images	image	NOUN
emaj-124	107	8	in	in	ADP
emaj-124	107	9	the	the	DET
emaj-124	107	10	visuals	visual	NOUN
emaj-124	107	11	,	,	PUNCT
emaj-124	107	12	it	it	PRON
emaj-124	107	13	is	be	AUX
emaj-124	107	14	seen	see	VERB
emaj-124	107	15	how	how	SCONJ
emaj-124	107	16	brands	brand	NOUN
emaj-124	107	17	work	work	VERB
emaj-124	107	18	with	with	ADP
emaj-124	107	19	guerilla	guerilla	NOUN
emaj-124	107	20	marketing	marketing	NOUN
emaj-124	107	21	to	to	PART
emaj-124	107	22	influence	influence	VERB
emaj-124	107	23	consumers	consumer	NOUN
emaj-124	107	24	.	.	PUNCT
emaj-124	108	1	volume	volume	NOUN
emaj-124	108	2	7	7	NUM
emaj-124	108	3	no	no	DET
emaj-124	108	4	1	1	NUM
emaj-124	108	5	(	(	PUNCT
emaj-124	108	6	2017	2017	NUM
emaj-124	108	7	)	)	PUNCT
emaj-124	108	8	|	|	ADV
emaj-124	108	9	issn	issn	VERB
emaj-124	108	10	2158	2158	NUM
emaj-124	108	11	-	-	SYM
emaj-124	108	12	8708	8708	NUM
emaj-124	108	13	(	(	PUNCT
emaj-124	108	14	online	online	NOUN
emaj-124	108	15	)	)	PUNCT
emaj-124	108	16	|	|	ADV
emaj-124	108	17	doi	doi	X
emaj-124	108	18	10.5195	10.5195	NUM
emaj-124	108	19	/	/	SYM
emaj-124	108	20	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	109	1	|	|	NOUN
emaj-124	109	2	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-124	109	3	ebru	ebru	NOUN
emaj-124	109	4	onurlubaş	onurlubaş	VERB
emaj-124	109	5	emerging	emerge	VERB
emaj-124	109	6	markets	market	NOUN
emaj-124	109	7	journal	journal	NOUN
emaj-124	109	8	|	|	ADV
emaj-124	109	9	p	p	NOUN
emaj-124	109	10	a	a	DET
emaj-124	109	11	g	g	NOUN
emaj-124	109	12	e	e	NOUN
emaj-124	109	13	|34	|34	NOUN
emaj-124	109	14	figure	figure	VERB
emaj-124	109	15	1	1	NUM
emaj-124	109	16	.	.	PUNCT
emaj-124	110	1	nivea	nivea	PROPN
emaj-124	110	2	;	;	PUNCT
emaj-124	110	3	if	if	SCONJ
emaj-124	110	4	you	you	PRON
emaj-124	110	5	have	have	VERB
emaj-124	110	6	a	a	DET
emaj-124	110	7	smooth	smooth	ADJ
emaj-124	110	8	skin	skin	NOUN
emaj-124	110	9	,	,	PUNCT
emaj-124	110	10	sit	sit	VERB
emaj-124	110	11	on	on	ADP
emaj-124	110	12	the	the	DET
emaj-124	110	13	side	side	NOUN
emaj-124	110	14	of	of	ADP
emaj-124	110	15	nivea	nivea	PROPN
emaj-124	110	16	source	source	NOUN
emaj-124	110	17	:	:	PUNCT
emaj-124	110	18	http://www.aktifgirisimci.com	http://www.aktifgirisimci.com	NUM
emaj-124	110	19	/	/	SYM
emaj-124	110	20	para	para	NOUN
emaj-124	110	21	-	-	PUNCT
emaj-124	110	22	kazanmasanati	kazanmasanati	NOUN
emaj-124	110	23	/	/	SYM
emaj-124	110	24	gerilla	gerilla	NOUN
emaj-124	110	25	-	-	PUNCT
emaj-124	110	26	pazarlama	pazarlama	NOUN
emaj-124	110	27	-	-	PUNCT
emaj-124	110	28	ornekleri	ornekleri	ADJ
emaj-124	110	29	figure	figure	NOUN
emaj-124	110	30	2	2	NUM
emaj-124	110	31	.	.	PUNCT
emaj-124	110	32	mcdonald	mcdonald	PROPN
emaj-124	110	33	’s	’s	PART
emaj-124	110	34	pedestrian	pedestrian	PROPN
emaj-124	110	35	crossing	crossing	NOUN
emaj-124	110	36	source	source	NOUN
emaj-124	110	37	:	:	PUNCT
emaj-124	110	38	http://blog.avansas.com	http://blog.avansas.com	PROPN
emaj-124	110	39	/	/	SYM
emaj-124	110	40	pazarlamacilarin	pazarlamacilarin	NOUN
emaj-124	110	41	-	-	PUNCT
emaj-124	110	42	keskebiz	keskebiz	NOUN
emaj-124	110	43	-	-	PUNCT
emaj-124	110	44	yapsaydik	yapsaydik	VERB
emaj-124	110	45	-	-	PUNCT
emaj-124	110	46	dedigi-5	dedigi-5	NOUN
emaj-124	110	47	-	-	PUNCT
emaj-124	110	48	mukemmel	mukemmel	NOUN
emaj-124	110	49	-	-	PUNCT
emaj-124	110	50	gerilla	gerilla	NOUN
emaj-124	110	51	-	-	PUNCT
emaj-124	110	52	pazarlamaornegi	pazarlamaornegi	NOUN
emaj-124	110	53	figure	figure	NOUN
emaj-124	110	54	3	3	X
emaj-124	110	55	.	.	PUNCT
emaj-124	110	56	lifeless	lifeless	ADJ
emaj-124	110	57	mannequin	mannequin	NOUN
emaj-124	110	58	in	in	ADP
emaj-124	110	59	the	the	DET
emaj-124	110	60	appearance	appearance	NOUN
emaj-124	110	61	of	of	ADP
emaj-124	110	62	a	a	DET
emaj-124	110	63	thief	thief	NOUN
emaj-124	110	64	on	on	ADP
emaj-124	110	65	the	the	DET
emaj-124	110	66	balcony	balcony	NOUN
emaj-124	110	67	of	of	ADP
emaj-124	110	68	a	a	DET
emaj-124	110	69	building	building	NOUN
emaj-124	110	70	located	locate	VERB
emaj-124	110	71	in	in	ADP
emaj-124	110	72	istanbul	istanbul	PROPN
emaj-124	110	73	beşiktas	beşikta	NOUN
emaj-124	110	74	for	for	ADP
emaj-124	110	75	an	an	DET
emaj-124	110	76	insurance	insurance	NOUN
emaj-124	110	77	company	company	NOUN
emaj-124	110	78	source	source	NOUN
emaj-124	110	79	:	:	PUNCT
emaj-124	110	80	http://blog.avansas.com	http://blog.avansas.com	PROPN
emaj-124	110	81	/	/	SYM
emaj-124	110	82	pazarlamacilarin	pazarlamacilarin	NOUN
emaj-124	110	83	-	-	PUNCT
emaj-124	110	84	keskebiz	keskebiz	NOUN
emaj-124	110	85	-	-	PUNCT
emaj-124	110	86	yapsaydik	yapsaydik	VERB
emaj-124	110	87	-	-	PUNCT
emaj-124	110	88	dedigi-5	dedigi-5	NOUN
emaj-124	110	89	-	-	PUNCT
emaj-124	110	90	mukemmel	mukemmel	NOUN
emaj-124	110	91	-	-	PUNCT
emaj-124	110	92	gerilla	gerilla	NOUN
emaj-124	110	93	-	-	PUNCT
emaj-124	110	94	pazarlamaornegi	pazarlamaornegi	NOUN
emaj-124	110	95	figure	figure	NOUN
emaj-124	110	96	4	4	NUM
emaj-124	110	97	.	.	PUNCT
emaj-124	111	1	the	the	DET
emaj-124	111	2	on	on	ADP
emaj-124	111	3	-	-	PUNCT
emaj-124	111	4	wall	wall	NOUN
emaj-124	111	5	advertising	advertising	NOUN
emaj-124	111	6	applied	apply	VERB
emaj-124	111	7	to	to	ADP
emaj-124	111	8	an	an	DET
emaj-124	111	9	elevator	elevator	NOUN
emaj-124	111	10	of	of	ADP
emaj-124	111	11	a	a	DET
emaj-124	111	12	high	high	ADJ
emaj-124	111	13	-	-	PUNCT
emaj-124	111	14	rise	rise	NOUN
emaj-124	111	15	building	building	NOUN
emaj-124	111	16	conducted	conduct	VERB
emaj-124	111	17	by	by	ADP
emaj-124	111	18	a	a	DET
emaj-124	111	19	parascending	parascende	VERB
emaj-124	111	20	school	school	NOUN
emaj-124	111	21	operating	operate	VERB
emaj-124	111	22	in	in	ADP
emaj-124	111	23	europe	europe	PROPN
emaj-124	111	24	source	source	NOUN
emaj-124	111	25	:	:	PUNCT
emaj-124	111	26	http://blog.avansas.com	http://blog.avansas.com	PROPN
emaj-124	111	27	/	/	SYM
emaj-124	111	28	pazarlamacilarin	pazarlamacilarin	NOUN
emaj-124	111	29	-	-	PUNCT
emaj-124	111	30	keskebiz	keskebiz	NOUN
emaj-124	111	31	-	-	PUNCT
emaj-124	111	32	yapsaydik	yapsaydik	VERB
emaj-124	111	33	-	-	PUNCT
emaj-124	111	34	dedigi-5	dedigi-5	NOUN
emaj-124	111	35	-	-	PUNCT
emaj-124	111	36	mukemmel	mukemmel	NOUN
emaj-124	111	37	-	-	PUNCT
emaj-124	111	38	gerilla	gerilla	NOUN
emaj-124	111	39	-	-	PUNCT
emaj-124	111	40	pazarlamaornegi	pazarlamaornegi	NOUN
emaj-124	111	41	figure	figure	NOUN
emaj-124	111	42	5	5	NUM
emaj-124	111	43	.	.	PUNCT
emaj-124	111	44	lipton	lipton	PROPN
emaj-124	111	45	tea	tea	PROPN
emaj-124	111	46	source	source	NOUN
emaj-124	111	47	:	:	PUNCT
emaj-124	111	48	http://www.aktifgirisimci.com	http://www.aktifgirisimci.com	NUM
emaj-124	111	49	/	/	SYM
emaj-124	111	50	para	para	NOUN
emaj-124	111	51	-	-	PUNCT
emaj-124	111	52	kazanmasanati	kazanmasanati	NOUN
emaj-124	111	53	/	/	SYM
emaj-124	111	54	gerilla	gerilla	NOUN
emaj-124	111	55	-	-	PUNCT
emaj-124	111	56	pazarlama	pazarlama	NOUN
emaj-124	111	57	-	-	PUNCT
emaj-124	111	58	ornekleri	ornekleri	ADJ
emaj-124	111	59	figure	figure	NOUN
emaj-124	111	60	6	6	NUM
emaj-124	111	61	.	.	PUNCT
emaj-124	111	62	brazil	brazil	PROPN
emaj-124	111	63	coffee	coffee	PROPN
emaj-124	111	64	company	company	NOUN
emaj-124	111	65	source	source	NOUN
emaj-124	111	66	:	:	PUNCT
emaj-124	111	67	https://blogof.francescomugnai.com/2009/11	https://blogof.francescomugnai.com/2009/11	PROPN
emaj-124	111	68	/	/	SYM
emaj-124	111	69	the	the	DET
emaj-124	111	70	-80	-80	ADV
emaj-124	111	71	-	-	PUNCT
emaj-124	111	72	best	good	ADJ
emaj-124	111	73	-	-	PUNCT
emaj-124	111	74	guerrilla	guerrilla	NOUN
emaj-124	111	75	-	-	PUNCT
emaj-124	111	76	marketing	marketing	NOUN
emaj-124	111	77	-	-	PUNCT
emaj-124	111	78	ideas	idea	NOUN
emaj-124	111	79	-	-	PUNCT
emaj-124	111	80	ive	ive	ADV
emaj-124	111	81	-	-	PUNCT
emaj-124	111	82	ever	ever	ADV
emaj-124	111	83	-	-	PUNCT
emaj-124	111	84	seen/	seen/	NOUN
emaj-124	111	85	volume	volume	NOUN
emaj-124	111	86	7	7	NUM
emaj-124	111	87	no	no	DET
emaj-124	111	88	1	1	NUM
emaj-124	111	89	(	(	PUNCT
emaj-124	111	90	2017	2017	NUM
emaj-124	111	91	)	)	PUNCT
emaj-124	111	92	|	|	ADV
emaj-124	111	93	issn	issn	VERB
emaj-124	111	94	2158	2158	NUM
emaj-124	111	95	-	-	SYM
emaj-124	111	96	8708	8708	NUM
emaj-124	111	97	(	(	PUNCT
emaj-124	111	98	online	online	NOUN
emaj-124	111	99	)	)	PUNCT
emaj-124	111	100	|	|	ADV
emaj-124	111	101	doi	doi	X
emaj-124	111	102	10.5195	10.5195	NUM
emaj-124	111	103	/	/	SYM
emaj-124	111	104	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	112	1	|	|	ADV
emaj-124	112	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	112	3	a	a	DET
emaj-124	112	4	research	research	NOUN
emaj-124	112	5	on	on	ADP
emaj-124	112	6	the	the	DET
emaj-124	112	7	determination	determination	NOUN
emaj-124	112	8	of	of	ADP
emaj-124	112	9	consumer	consumer	NOUN
emaj-124	112	10	perceptions	perception	NOUN
emaj-124	112	11	related	relate	VERB
emaj-124	112	12	to	to	ADP
emaj-124	112	13	guerrilla	guerrilla	NOUN
emaj-124	112	14	marketing	marketing	NOUN
emaj-124	112	15	methods	method	NOUN
emaj-124	112	16	:	:	PUNCT
emaj-124	112	17	sample	sample	NOUN
emaj-124	112	18	of	of	ADP
emaj-124	112	19	izmir	izmir	PROPN
emaj-124	112	20	province	province	PROPN
emaj-124	112	21	page	page	NOUN
emaj-124	112	22	|35|	|35|	NOUN
emaj-124	112	23	emerging	emerge	VERB
emaj-124	112	24	markets	market	NOUN
emaj-124	112	25	journal	journal	NOUN
emaj-124	112	26	figure	figure	NOUN
emaj-124	112	27	7	7	NUM
emaj-124	112	28	.	.	PUNCT
emaj-124	112	29	kitkat	kitkat	PROPN
emaj-124	112	30	chocolate	chocolate	PROPN
emaj-124	112	31	source	source	PROPN
emaj-124	112	32	:	:	PUNCT
emaj-124	112	33	https://blogof.francescomugnai.com/2009/11	https://blogof.francescomugnai.com/2009/11	PROPN
emaj-124	112	34	/	/	SYM
emaj-124	112	35	the	the	DET
emaj-124	112	36	-80	-80	ADV
emaj-124	112	37	-	-	PUNCT
emaj-124	112	38	best	good	ADJ
emaj-124	112	39	-	-	PUNCT
emaj-124	112	40	guerrilla	guerrilla	NOUN
emaj-124	112	41	-	-	PUNCT
emaj-124	112	42	marketing	marketing	NOUN
emaj-124	112	43	-	-	PUNCT
emaj-124	112	44	ideas	idea	NOUN
emaj-124	112	45	-	-	PUNCT
emaj-124	112	46	ive	ive	ADV
emaj-124	112	47	-	-	PUNCT
emaj-124	112	48	ever	ever	ADV
emaj-124	112	49	-	-	PUNCT
emaj-124	112	50	seen/	seen/	NUM
emaj-124	112	51	4	4	NUM
emaj-124	112	52	.	.	PUNCT
emaj-124	112	53	methodology	methodology	NOUN
emaj-124	112	54	4.1	4.1	NUM
emaj-124	112	55	.	.	PUNCT
emaj-124	112	56	sampling	sample	VERB
emaj-124	112	57	and	and	CCONJ
emaj-124	112	58	measurement	measurement	NOUN
emaj-124	112	59	tools	tool	NOUN
emaj-124	112	60	the	the	DET
emaj-124	112	61	data	datum	NOUN
emaj-124	112	62	gathered	gather	VERB
emaj-124	112	63	from	from	ADP
emaj-124	112	64	384	384	NUM
emaj-124	112	65	persons	person	NOUN
emaj-124	112	66	in	in	ADP
emaj-124	112	67	i̇zmir	i̇zmir	NOUN
emaj-124	112	68	province	province	NOUN
emaj-124	112	69	in	in	ADP
emaj-124	112	70	2016	2016	NUM
emaj-124	112	71	is	be	AUX
emaj-124	112	72	the	the	DET
emaj-124	112	73	target	target	NOUN
emaj-124	112	74	population	population	NOUN
emaj-124	112	75	of	of	ADP
emaj-124	112	76	the	the	DET
emaj-124	112	77	study	study	NOUN
emaj-124	112	78	.	.	PUNCT
emaj-124	113	1	the	the	DET
emaj-124	113	2	population	population	NOUN
emaj-124	113	3	of	of	ADP
emaj-124	113	4	izmir	izmir	PROPN
emaj-124	113	5	province	province	NOUN
emaj-124	113	6	in	in	ADP
emaj-124	113	7	2016	2016	NUM
emaj-124	113	8	is	be	AUX
emaj-124	113	9	4.223.545	4.223.545	NUM
emaj-124	113	10	(	(	PUNCT
emaj-124	113	11	tuik	tuik	NOUN
emaj-124	113	12	,	,	PUNCT
emaj-124	113	13	2016	2016	NUM
emaj-124	113	14	)	)	PUNCT
emaj-124	113	15	.	.	PUNCT
emaj-124	114	1	the	the	DET
emaj-124	114	2	sample	sample	NOUN
emaj-124	114	3	size	size	NOUN
emaj-124	114	4	has	have	AUX
emaj-124	114	5	been	be	AUX
emaj-124	114	6	determined	determine	VERB
emaj-124	114	7	with	with	ADP
emaj-124	114	8	the	the	DET
emaj-124	114	9	help	help	NOUN
emaj-124	114	10	of	of	ADP
emaj-124	114	11	the	the	DET
emaj-124	114	12	equation	equation	NOUN
emaj-124	114	13	below	below	ADV
emaj-124	114	14	(	(	PUNCT
emaj-124	114	15	bas	bas	PROPN
emaj-124	114	16	,	,	PUNCT
emaj-124	114	17	2008	2008	NUM
emaj-124	114	18	):	):	PUNCT
emaj-124	114	19	qptnd	qptnd	NOUN
emaj-124	114	20	qptn	qptn	PROPN
emaj-124	114	21	n	n	PRON
emaj-124	114	22	*	*	NOUN
emaj-124	114	23	*	*	PUNCT
emaj-124	114	24	)	)	PUNCT
emaj-124	114	25	1	1	NUM
emaj-124	114	26	(	(	PUNCT
emaj-124	114	27	*	*	PUNCT
emaj-124	114	28	*	*	PUNCT
emaj-124	114	29	*	*	PUNCT
emaj-124	114	30	*	*	NOUN
emaj-124	114	31	22	22	NUM
emaj-124	114	32	2	2	NUM
emaj-124	114	33			NOUN
emaj-124	114	34			NUM
emaj-124	114	35	n	n	CCONJ
emaj-124	114	36	;	;	PUNCT
emaj-124	114	37	number	number	NOUN
emaj-124	114	38	of	of	ADP
emaj-124	114	39	the	the	DET
emaj-124	114	40	individuals	individual	NOUN
emaj-124	114	41	that	that	PRON
emaj-124	114	42	are	be	AUX
emaj-124	114	43	to	to	PART
emaj-124	114	44	take	take	VERB
emaj-124	114	45	part	part	NOUN
emaj-124	114	46	in	in	ADP
emaj-124	114	47	the	the	DET
emaj-124	114	48	sample	sample	NOUN
emaj-124	114	49	,	,	PUNCT
emaj-124	114	50	n	n	CCONJ
emaj-124	114	51	;	;	PUNCT
emaj-124	114	52	4.223.545	4.223.545	NUM
emaj-124	114	53	,	,	PUNCT
emaj-124	114	54	p	p	X
emaj-124	114	55	;	;	PUNCT
emaj-124	114	56	probability	probability	NOUN
emaj-124	114	57	of	of	ADP
emaj-124	114	58	occurrence	occurrence	NOUN
emaj-124	114	59	(	(	PUNCT
emaj-124	114	60	0,50	0,50	NOUN
emaj-124	114	61	)	)	PUNCT
emaj-124	114	62	,	,	PUNCT
emaj-124	114	63	q	q	NOUN
emaj-124	114	64	;	;	PUNCT
emaj-124	114	65	probability	probability	NOUN
emaj-124	114	66	of	of	ADP
emaj-124	114	67	non	non	NOUN
emaj-124	114	68	-	-	NOUN
emaj-124	114	69	occurrence	occurrence	ADJ
emaj-124	114	70	(	(	PUNCT
emaj-124	114	71	0,50	0,50	PROPN
emaj-124	114	72	)	)	PUNCT
emaj-124	114	73	,	,	PUNCT
emaj-124	114	74	t	t	PROPN
emaj-124	114	75	;	;	PUNCT
emaj-124	114	76	standard	standard	ADJ
emaj-124	114	77	normal	normal	ADJ
emaj-124	114	78	distribution	distribution	NOUN
emaj-124	114	79	value	value	NOUN
emaj-124	114	80	(	(	PUNCT
emaj-124	114	81	1,96	1,96	NUM
emaj-124	114	82	)	)	PUNCT
emaj-124	114	83	,	,	PUNCT
emaj-124	115	1	d	d	X
emaj-124	115	2	;	;	PUNCT
emaj-124	115	3	sampling	sample	VERB
emaj-124	115	4	error	error	NOUN
emaj-124	115	5	(	(	PUNCT
emaj-124	115	6	0,05	0,05	NOUN
emaj-124	115	7	)	)	PUNCT
emaj-124	115	8	after	after	ADP
emaj-124	115	9	the	the	DET
emaj-124	115	10	calculation	calculation	NOUN
emaj-124	115	11	,	,	PUNCT
emaj-124	115	12	the	the	DET
emaj-124	115	13	sample	sample	NOUN
emaj-124	115	14	volume	volume	NOUN
emaj-124	115	15	was	be	AUX
emaj-124	115	16	determined	determine	VERB
emaj-124	115	17	as	as	ADP
emaj-124	115	18	384	384	NUM
emaj-124	115	19	within	within	ADP
emaj-124	115	20	the	the	DET
emaj-124	115	21	95	95	NUM
emaj-124	115	22	%	%	NOUN
emaj-124	115	23	confidence	confidence	NOUN
emaj-124	115	24	interval	interval	NOUN
emaj-124	115	25	and	and	CCONJ
emaj-124	115	26	0.05	0.05	NUM
emaj-124	115	27	margin	margin	NOUN
emaj-124	115	28	of	of	ADP
emaj-124	115	29	error	error	NOUN
emaj-124	115	30	.	.	PUNCT
emaj-124	116	1	the	the	DET
emaj-124	116	2	survey	survey	NOUN
emaj-124	116	3	,	,	PUNCT
emaj-124	116	4	which	which	PRON
emaj-124	116	5	was	be	AUX
emaj-124	116	6	distributed	distribute	VERB
emaj-124	116	7	to	to	ADP
emaj-124	116	8	384	384	NUM
emaj-124	116	9	people	people	NOUN
emaj-124	116	10	in	in	ADP
emaj-124	116	11	2016	2016	NUM
emaj-124	116	12	,	,	PUNCT
emaj-124	116	13	was	be	AUX
emaj-124	116	14	randomly	randomly	ADV
emaj-124	116	15	given	give	VERB
emaj-124	116	16	to	to	ADP
emaj-124	116	17	consumers	consumer	NOUN
emaj-124	116	18	.	.	PUNCT
emaj-124	117	1	4.2	4.2	NUM
emaj-124	117	2	.	.	PUNCT
emaj-124	117	3	data	datum	NOUN
emaj-124	117	4	collection	collection	NOUN
emaj-124	117	5	and	and	CCONJ
emaj-124	117	6	analysis	analysis	NOUN
emaj-124	117	7	the	the	DET
emaj-124	117	8	data	datum	NOUN
emaj-124	117	9	obtained	obtain	VERB
emaj-124	117	10	from	from	ADP
emaj-124	117	11	the	the	DET
emaj-124	117	12	questionnaires	questionnaire	NOUN
emaj-124	117	13	distributed	distribute	VERB
emaj-124	117	14	to	to	ADP
emaj-124	117	15	consumers	consumer	NOUN
emaj-124	117	16	in	in	ADP
emaj-124	117	17	i̇zmir	i̇zmir	NOUN
emaj-124	117	18	in	in	ADP
emaj-124	117	19	2016	2016	NUM
emaj-124	117	20	were	be	AUX
emaj-124	117	21	analyzed	analyze	VERB
emaj-124	117	22	using	use	VERB
emaj-124	117	23	spss	spss	PROPN
emaj-124	117	24	21	21	NUM
emaj-124	117	25	statistical	statistical	ADJ
emaj-124	117	26	package	package	NOUN
emaj-124	117	27	program	program	NOUN
emaj-124	117	28	.	.	PUNCT
emaj-124	118	1	the	the	DET
emaj-124	118	2	data	data	NOUN
emaj-124	118	3	collection	collection	NOUN
emaj-124	118	4	form	form	NOUN
emaj-124	118	5	consists	consist	VERB
emaj-124	118	6	of	of	ADP
emaj-124	118	7	two	two	NUM
emaj-124	118	8	parts	part	NOUN
emaj-124	118	9	.	.	PUNCT
emaj-124	119	1	in	in	ADP
emaj-124	119	2	the	the	DET
emaj-124	119	3	first	first	ADJ
emaj-124	119	4	part	part	NOUN
emaj-124	119	5	,	,	PUNCT
emaj-124	119	6	there	there	PRON
emaj-124	119	7	are	be	VERB
emaj-124	119	8	questions	question	NOUN
emaj-124	119	9	about	about	ADP
emaj-124	119	10	the	the	DET
emaj-124	119	11	demographic	demographic	ADJ
emaj-124	119	12	characteristics	characteristic	NOUN
emaj-124	119	13	of	of	ADP
emaj-124	119	14	the	the	DET
emaj-124	119	15	participants	participant	NOUN
emaj-124	119	16	and	and	CCONJ
emaj-124	119	17	in	in	ADP
emaj-124	119	18	the	the	DET
emaj-124	119	19	second	second	ADJ
emaj-124	119	20	part	part	NOUN
emaj-124	119	21	,	,	PUNCT
emaj-124	119	22	there	there	PRON
emaj-124	119	23	are	be	VERB
emaj-124	119	24	19	19	NUM
emaj-124	119	25	statements	statement	NOUN
emaj-124	119	26	regarding	regard	VERB
emaj-124	119	27	the	the	DET
emaj-124	119	28	consumer	consumer	NOUN
emaj-124	119	29	perception	perception	NOUN
emaj-124	119	30	about	about	ADP
emaj-124	119	31	the	the	DET
emaj-124	119	32	guerrilla	guerrilla	NOUN
emaj-124	119	33	marketing	marketing	NOUN
emaj-124	119	34	methods	method	NOUN
emaj-124	119	35	of	of	ADP
emaj-124	119	36	the	the	DET
emaj-124	119	37	enterprises	enterprise	NOUN
emaj-124	119	38	.	.	PUNCT
emaj-124	120	1	the	the	DET
emaj-124	120	2	questionnaire	questionnaire	NOUN
emaj-124	120	3	used	use	VERB
emaj-124	120	4	in	in	ADP
emaj-124	120	5	the	the	DET
emaj-124	120	6	research	research	NOUN
emaj-124	120	7	consists	consist	VERB
emaj-124	120	8	of	of	ADP
emaj-124	120	9	the	the	DET
emaj-124	120	10	questionnaires	questionnaire	NOUN
emaj-124	120	11	prepared	prepare	VERB
emaj-124	120	12	from	from	ADP
emaj-124	120	13	the	the	DET
emaj-124	120	14	previous	previous	ADJ
emaj-124	120	15	studies	study	NOUN
emaj-124	120	16	(	(	PUNCT
emaj-124	120	17	memişoğlu	memişoğlu	NOUN
emaj-124	120	18	,	,	PUNCT
emaj-124	120	19	2014	2014	NUM
emaj-124	120	20	;	;	PUNCT
emaj-124	120	21	yıldız	yıldız	PROPN
emaj-124	120	22	,	,	PUNCT
emaj-124	120	23	2016	2016	NUM
emaj-124	120	24	)	)	PUNCT
emaj-124	120	25	and	and	CCONJ
emaj-124	120	26	the	the	DET
emaj-124	120	27	literature	literature	NOUN
emaj-124	120	28	given	give	VERB
emaj-124	120	29	in	in	ADP
emaj-124	120	30	the	the	DET
emaj-124	120	31	bibliography	bibliography	NOUN
emaj-124	120	32	.	.	PUNCT
emaj-124	121	1	also	also	ADV
emaj-124	121	2	,	,	PUNCT
emaj-124	121	3	the	the	DET
emaj-124	121	4	questionnaire	questionnaire	NOUN
emaj-124	121	5	was	be	AUX
emaj-124	121	6	developed	develop	VERB
emaj-124	121	7	by	by	ADP
emaj-124	121	8	adapting	adapt	VERB
emaj-124	121	9	19	19	NUM
emaj-124	121	10	measurement	measurement	NOUN
emaj-124	121	11	questions	question	NOUN
emaj-124	121	12	,	,	PUNCT
emaj-124	121	13	because	because	SCONJ
emaj-124	121	14	they	they	PRON
emaj-124	121	15	are	be	AUX
emaj-124	121	16	relevant	relevant	ADJ
emaj-124	121	17	to	to	ADP
emaj-124	121	18	the	the	DET
emaj-124	121	19	scope	scope	NOUN
emaj-124	121	20	of	of	ADP
emaj-124	121	21	the	the	DET
emaj-124	121	22	research	research	NOUN
emaj-124	121	23	.	.	PUNCT
emaj-124	122	1	the	the	DET
emaj-124	122	2	questionnaire	questionnaire	NOUN
emaj-124	122	3	participants	participant	NOUN
emaj-124	122	4	responded	respond	VERB
emaj-124	122	5	according	accord	VERB
emaj-124	122	6	to	to	ADP
emaj-124	122	7	the	the	DET
emaj-124	122	8	likert	likert	ADJ
emaj-124	122	9	scale	scale	NOUN
emaj-124	122	10	.	.	PUNCT
emaj-124	123	1	an	an	DET
emaj-124	123	2	exploratory	exploratory	ADJ
emaj-124	123	3	factor	factor	NOUN
emaj-124	123	4	analysis	analysis	NOUN
emaj-124	123	5	was	be	AUX
emaj-124	123	6	applied	apply	VERB
emaj-124	123	7	to	to	ADP
emaj-124	123	8	the	the	DET
emaj-124	123	9	scale	scale	NOUN
emaj-124	123	10	of	of	ADP
emaj-124	123	11	consumer	consumer	NOUN
emaj-124	123	12	perception	perception	NOUN
emaj-124	123	13	on	on	ADP
emaj-124	123	14	guerrilla	guerrilla	NOUN
emaj-124	123	15	marketing	marketing	NOUN
emaj-124	123	16	methods	method	NOUN
emaj-124	123	17	(	(	PUNCT
emaj-124	123	18	scpgmm	scpgmm	NOUN
emaj-124	123	19	)	)	PUNCT
emaj-124	123	20	.	.	PUNCT
emaj-124	124	1	after	after	ADP
emaj-124	124	2	the	the	DET
emaj-124	124	3	exploratory	exploratory	ADJ
emaj-124	124	4	factor	factor	NOUN
emaj-124	124	5	analysis	analysis	NOUN
emaj-124	124	6	,	,	PUNCT
emaj-124	124	7	three	three	NUM
emaj-124	124	8	dimensions	dimension	NOUN
emaj-124	124	9	were	be	AUX
emaj-124	124	10	presented	present	VERB
emaj-124	124	11	.	.	PUNCT
emaj-124	125	1	the	the	DET
emaj-124	125	2	most	most	ADV
emaj-124	125	3	important	important	ADJ
emaj-124	125	4	factor	factor	NOUN
emaj-124	125	5	was	be	AUX
emaj-124	125	6	determined	determine	VERB
emaj-124	125	7	as	as	ADP
emaj-124	125	8	“	"	PUNCT
emaj-124	125	9	extraordinary	extraordinary	ADJ
emaj-124	125	10	”	"	PUNCT
emaj-124	125	11	.	.	PUNCT
emaj-124	126	1	then	then	ADV
emaj-124	126	2	,	,	PUNCT
emaj-124	126	3	the	the	DET
emaj-124	126	4	kolmogorovsmirnov	kolmogorovsmirnov	NOUN
emaj-124	126	5	test	test	NOUN
emaj-124	126	6	was	be	AUX
emaj-124	126	7	applied	apply	VERB
emaj-124	126	8	to	to	ADP
emaj-124	126	9	the	the	DET
emaj-124	126	10	sub	sub	NOUN
emaj-124	126	11	-	-	NOUN
emaj-124	126	12	dimensions	dimension	NOUN
emaj-124	126	13	of	of	ADP
emaj-124	126	14	scpgmm	scpgmm	NOUN
emaj-124	126	15	and	and	CCONJ
emaj-124	126	16	it	it	PRON
emaj-124	126	17	was	be	AUX
emaj-124	126	18	determined	determine	VERB
emaj-124	126	19	that	that	SCONJ
emaj-124	126	20	the	the	DET
emaj-124	126	21	distribution	distribution	NOUN
emaj-124	126	22	was	be	AUX
emaj-124	126	23	not	not	PART
emaj-124	126	24	normal	normal	ADJ
emaj-124	126	25	.	.	PUNCT
emaj-124	127	1	the	the	DET
emaj-124	127	2	variations	variation	NOUN
emaj-124	127	3	of	of	ADP
emaj-124	127	4	the	the	DET
emaj-124	127	5	sub	sub	NOUN
emaj-124	127	6	-	-	NOUN
emaj-124	127	7	dimensions	dimension	NOUN
emaj-124	127	8	of	of	ADP
emaj-124	127	9	scpgmm	scpgmm	NOUN
emaj-124	127	10	according	accord	VERB
emaj-124	127	11	to	to	ADP
emaj-124	127	12	the	the	DET
emaj-124	127	13	demographic	demographic	ADJ
emaj-124	127	14	characteristics	characteristic	NOUN
emaj-124	127	15	of	of	ADP
emaj-124	127	16	consumers	consumer	NOUN
emaj-124	127	17	were	be	AUX
emaj-124	127	18	revealed	reveal	VERB
emaj-124	127	19	by	by	ADP
emaj-124	127	20	mann	mann	PROPN
emaj-124	127	21	whitney	whitney	PROPN
emaj-124	127	22	u	u	PROPN
emaj-124	127	23	and	and	CCONJ
emaj-124	127	24	kruskal	kruskal	PROPN
emaj-124	127	25	wallis	wallis	PROPN
emaj-124	127	26	tests	test	NOUN
emaj-124	127	27	which	which	PRON
emaj-124	127	28	are	be	AUX
emaj-124	127	29	non	non	ADJ
emaj-124	127	30	-	-	ADJ
emaj-124	127	31	parametric	parametric	ADJ
emaj-124	127	32	tests	test	NOUN
emaj-124	127	33	.	.	PUNCT
emaj-124	128	1	5	5	X
emaj-124	128	2	.	.	X
emaj-124	128	3	research	research	NOUN
emaj-124	128	4	findings	finding	NOUN
emaj-124	128	5	table	table	NOUN
emaj-124	128	6	1	1	NUM
emaj-124	128	7	:	:	PUNCT
emaj-124	128	8	demographics	demographic	NOUN
emaj-124	128	9	of	of	ADP
emaj-124	128	10	the	the	DET
emaj-124	128	11	consumers	consumer	NOUN
emaj-124	128	12	frequency	frequency	NOUN
emaj-124	128	13	(	(	PUNCT
emaj-124	128	14	f	f	NOUN
emaj-124	128	15	)	)	PUNCT
emaj-124	128	16	,	,	PUNCT
emaj-124	128	17	percent(%	percent(%	NOUN
emaj-124	128	18	)	)	PUNCT
emaj-124	128	19	gender	gender	NOUN
emaj-124	128	20	(	(	PUNCT
emaj-124	128	21	f	f	X
emaj-124	128	22	)	)	PUNCT
emaj-124	128	23	(	(	PUNCT
emaj-124	128	24	%	%	INTJ
emaj-124	128	25	)	)	PUNCT
emaj-124	128	26	age	age	NOUN
emaj-124	128	27	(	(	PUNCT
emaj-124	128	28	f	f	X
emaj-124	128	29	)	)	PUNCT
emaj-124	128	30	(	(	PUNCT
emaj-124	128	31	%	%	INTJ
emaj-124	128	32	)	)	PUNCT
emaj-124	128	33	male	male	NOUN
emaj-124	128	34	193	193	NUM
emaj-124	128	35	50,3	50,3	NUM
emaj-124	128	36	25	25	NUM
emaj-124	128	37	-	-	SYM
emaj-124	128	38	34	34	NUM
emaj-124	128	39	82	82	NUM
emaj-124	128	40	21,4	21,4	NUM
emaj-124	128	41	female	female	ADJ
emaj-124	128	42	191	191	NUM
emaj-124	128	43	49,7	49,7	NUM
emaj-124	128	44	35	35	NUM
emaj-124	128	45	-	-	SYM
emaj-124	128	46	44	44	NUM
emaj-124	128	47	95	95	NUM
emaj-124	128	48	24,7	24,7	NUM
emaj-124	128	49	total	total	NOUN
emaj-124	128	50	384	384	NUM
emaj-124	128	51	100,0	100,0	NUM
emaj-124	128	52	45	45	NUM
emaj-124	128	53	-	-	SYM
emaj-124	128	54	54	54	NUM
emaj-124	128	55	91	91	NUM
emaj-124	128	56	23,7	23,7	NUM
emaj-124	128	57	profession	profession	NOUN
emaj-124	128	58	(	(	PUNCT
emaj-124	128	59	f	f	X
emaj-124	128	60	)	)	PUNCT
emaj-124	128	61	(	(	PUNCT
emaj-124	128	62	%	%	INTJ
emaj-124	128	63	)	)	PUNCT
emaj-124	128	64	55	55	NUM
emaj-124	128	65	-	-	SYM
emaj-124	128	66	65	65	NUM
emaj-124	128	67	69	69	NUM
emaj-124	128	68	18,0	18,0	NUM
emaj-124	128	69	housewives	housewive	VERB
emaj-124	128	70	37	37	NUM
emaj-124	128	71	9,6	9,6	NUM
emaj-124	128	72	66	66	NUM
emaj-124	128	73	and	and	CCONJ
emaj-124	128	74	over	over	ADP
emaj-124	128	75	47	47	NUM
emaj-124	128	76	12,2	12,2	NUM
emaj-124	128	77	worker	worker	NOUN
emaj-124	128	78	85	85	NUM
emaj-124	128	79	22,1	22,1	NUM
emaj-124	128	80	total	total	NOUN
emaj-124	128	81	384	384	NUM
emaj-124	128	82	100,0	100,0	NUM
emaj-124	128	83	civil	civil	ADJ
emaj-124	128	84	servants	servant	NOUN
emaj-124	128	85	115	115	NUM
emaj-124	128	86	29,9	29,9	NOUN
emaj-124	128	87	monthly	monthly	ADJ
emaj-124	128	88	incomes	income	NOUN
emaj-124	128	89	(	(	PUNCT
emaj-124	128	90	f	f	X
emaj-124	128	91	)	)	PUNCT
emaj-124	128	92	(	(	PUNCT
emaj-124	128	93	%	%	INTJ
emaj-124	128	94	)	)	PUNCT
emaj-124	128	95	self	self	NOUN
emaj-124	128	96	-	-	PUNCT
emaj-124	128	97	employed	employ	VERB
emaj-124	128	98	59	59	NUM
emaj-124	128	99	15,4	15,4	NUM
emaj-124	128	100	1000	1000	NUM
emaj-124	128	101	and	and	CCONJ
emaj-124	128	102	below	below	ADP
emaj-124	128	103	34	34	NUM
emaj-124	128	104	8,9	8,9	NUM
emaj-124	128	105	private	private	ADJ
emaj-124	128	106	sector	sector	NOUN
emaj-124	128	107	employee	employee	NOUN
emaj-124	128	108	88	88	NUM
emaj-124	128	109	22,9	22,9	NUM
emaj-124	128	110	1001	1001	NUM
emaj-124	128	111	-	-	SYM
emaj-124	128	112	1500	1500	NUM
emaj-124	128	113	38	38	NUM
emaj-124	128	114	9,9	9,9	NUM
emaj-124	128	115	total	total	NOUN
emaj-124	128	116	384	384	NUM
emaj-124	128	117	100,0	100,0	NUM
emaj-124	128	118	1501	1501	NUM
emaj-124	128	119	-	-	SYM
emaj-124	128	120	2500	2500	NUM
emaj-124	128	121	52	52	NUM
emaj-124	128	122	13,5	13,5	NUM
emaj-124	128	123	marital	marital	ADJ
emaj-124	128	124	status	status	NOUN
emaj-124	128	125	(	(	PUNCT
emaj-124	128	126	f	f	X
emaj-124	128	127	)	)	PUNCT
emaj-124	128	128	(	(	PUNCT
emaj-124	128	129	%	%	INTJ
emaj-124	128	130	)	)	PUNCT
emaj-124	128	131	2501	2501	NUM
emaj-124	128	132	-	-	SYM
emaj-124	128	133	3500	3500	NUM
emaj-124	128	134	89	89	NUM
emaj-124	128	135	23,2	23,2	NOUN
emaj-124	128	136	married	marry	VERB
emaj-124	128	137	200	200	NUM
emaj-124	128	138	52,1	52,1	NUM
emaj-124	128	139	3501	3501	NUM
emaj-124	128	140	-	-	SYM
emaj-124	128	141	4500	4500	NUM
emaj-124	128	142	92	92	NUM
emaj-124	128	143	24,0	24,0	NUM
emaj-124	128	144	single	single	ADJ
emaj-124	128	145	166	166	NUM
emaj-124	128	146	43,2	43,2	NUM
emaj-124	128	147	4501	4501	NUM
emaj-124	128	148	and	and	CCONJ
emaj-124	128	149	over	over	ADP
emaj-124	128	150	79	79	NUM
emaj-124	128	151	20,6	20,6	NUM
emaj-124	128	152	divorced	divorce	VERB
emaj-124	128	153	18	18	NUM
emaj-124	128	154	4,7	4,7	NUM
emaj-124	128	155	total	total	NOUN
emaj-124	128	156	384	384	NUM
emaj-124	128	157	100,0	100,0	NUM
emaj-124	128	158	total	total	NOUN
emaj-124	128	159	384	384	NUM
emaj-124	128	160	100,0	100,0	NUM
emaj-124	128	161	educational	educational	ADJ
emaj-124	128	162	status	status	NOUN
emaj-124	128	163	(	(	PUNCT
emaj-124	128	164	f	f	X
emaj-124	128	165	)	)	PUNCT
emaj-124	128	166	(	(	PUNCT
emaj-124	128	167	%	%	INTJ
emaj-124	128	168	)	)	PUNCT
emaj-124	128	169	elementary	elementary	ADJ
emaj-124	128	170	school	school	NOUN
emaj-124	128	171	7	7	NUM
emaj-124	128	172	1,8	1,8	NUM
emaj-124	128	173	high	high	ADJ
emaj-124	128	174	school	school	NOUN
emaj-124	128	175	degree	degree	NOUN
emaj-124	128	176	42	42	NUM
emaj-124	128	177	10,9	10,9	NUM
emaj-124	128	178	vocational	vocational	ADJ
emaj-124	128	179	school	school	NOUN
emaj-124	128	180	degree	degree	NOUN
emaj-124	128	181	122	122	NUM
emaj-124	128	182	31,8	31,8	NUM
emaj-124	128	183	bachelor	bachelor	NOUN
emaj-124	128	184	’s	’s	PART
emaj-124	128	185	degree	degree	NOUN
emaj-124	128	186	167	167	NUM
emaj-124	128	187	43,5	43,5	NUM
emaj-124	128	188	master	master	NOUN
emaj-124	128	189	’s	’s	PART
emaj-124	128	190	degree	degree	NOUN
emaj-124	128	191	46	46	NUM
emaj-124	128	192	12,0	12,0	NOUN
emaj-124	128	193	total	total	NOUN
emaj-124	128	194	384	384	NUM
emaj-124	128	195	100,0	100,0	NUM
emaj-124	128	196	49,7	49,7	NUM
emaj-124	128	197	%	%	NOUN
emaj-124	128	198	of	of	ADP
emaj-124	128	199	the	the	DET
emaj-124	128	200	participants	participant	NOUN
emaj-124	128	201	were	be	AUX
emaj-124	128	202	women	woman	NOUN
emaj-124	128	203	,	,	PUNCT
emaj-124	128	204	and	and	CCONJ
emaj-124	128	205	50,3	50,3	NUM
emaj-124	128	206	%	%	NOUN
emaj-124	128	207	were	be	AUX
emaj-124	128	208	men	man	NOUN
emaj-124	128	209	.	.	PUNCT
emaj-124	129	1	when	when	SCONJ
emaj-124	129	2	the	the	DET
emaj-124	129	3	distributions	distribution	NOUN
emaj-124	129	4	according	accord	VERB
emaj-124	129	5	to	to	ADP
emaj-124	129	6	age	age	NOUN
emaj-124	129	7	groups	group	NOUN
emaj-124	129	8	were	be	AUX
emaj-124	129	9	examined	examine	VERB
emaj-124	129	10	,	,	PUNCT
emaj-124	129	11	it	it	PRON
emaj-124	129	12	was	be	AUX
emaj-124	129	13	seen	see	VERB
emaj-124	129	14	that	that	SCONJ
emaj-124	129	15	21,4	21,4	NUM
emaj-124	129	16	%	%	NOUN
emaj-124	129	17	of	of	ADP
emaj-124	129	18	the	the	DET
emaj-124	129	19	volume	volume	NOUN
emaj-124	129	20	7	7	NUM
emaj-124	129	21	no	no	DET
emaj-124	129	22	1	1	NUM
emaj-124	129	23	(	(	PUNCT
emaj-124	129	24	2017	2017	NUM
emaj-124	129	25	)	)	PUNCT
emaj-124	129	26	|	|	ADV
emaj-124	129	27	issn	issn	VERB
emaj-124	129	28	2158	2158	NUM
emaj-124	129	29	-	-	SYM
emaj-124	129	30	8708	8708	NUM
emaj-124	129	31	(	(	PUNCT
emaj-124	129	32	online	online	NOUN
emaj-124	129	33	)	)	PUNCT
emaj-124	129	34	|	|	ADV
emaj-124	129	35	doi	doi	X
emaj-124	129	36	10.5195	10.5195	NUM
emaj-124	129	37	/	/	SYM
emaj-124	129	38	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	129	39	|	|	NOUN
emaj-124	129	40	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-124	129	41	ebru	ebru	NOUN
emaj-124	129	42	onurlubaş	onurlubaş	VERB
emaj-124	129	43	emerging	emerge	VERB
emaj-124	129	44	markets	market	NOUN
emaj-124	129	45	journal	journal	NOUN
emaj-124	130	1	|	|	ADV
emaj-124	130	2	p	p	NOUN
emaj-124	130	3	a	a	DET
emaj-124	130	4	g	g	NOUN
emaj-124	130	5	e	e	NOUN
emaj-124	130	6	|36	|36	ADJ
emaj-124	130	7	participants	participant	NOUN
emaj-124	130	8	were	be	AUX
emaj-124	130	9	in	in	ADP
emaj-124	130	10	the	the	DET
emaj-124	130	11	age	age	NOUN
emaj-124	130	12	group	group	NOUN
emaj-124	130	13	of	of	ADP
emaj-124	130	14	25	25	NUM
emaj-124	130	15	34	34	NUM
emaj-124	130	16	,	,	PUNCT
emaj-124	130	17	24,7	24,7	NUM
emaj-124	130	18	%	%	NOUN
emaj-124	130	19	were	be	AUX
emaj-124	130	20	35	35	NUM
emaj-124	130	21	-	-	SYM
emaj-124	130	22	44	44	NUM
emaj-124	130	23	,	,	PUNCT
emaj-124	130	24	23,7	23,7	NUM
emaj-124	130	25	%	%	NOUN
emaj-124	130	26	were	be	AUX
emaj-124	130	27	45	45	NUM
emaj-124	130	28	-	-	SYM
emaj-124	130	29	54	54	NUM
emaj-124	130	30	,	,	PUNCT
emaj-124	130	31	18,0	18,0	NUM
emaj-124	130	32	%	%	NOUN
emaj-124	130	33	were	be	AUX
emaj-124	130	34	55	55	NUM
emaj-124	130	35	-	-	SYM
emaj-124	130	36	65	65	NUM
emaj-124	130	37	and	and	CCONJ
emaj-124	130	38	12,2	12,2	NUM
emaj-124	130	39	%	%	NOUN
emaj-124	130	40	of	of	ADP
emaj-124	130	41	them	they	PRON
emaj-124	130	42	were	be	AUX
emaj-124	130	43	66	66	NUM
emaj-124	130	44	and	and	CCONJ
emaj-124	130	45	over	over	ADV
emaj-124	130	46	.	.	PUNCT
emaj-124	131	1	52,1	52,1	NUM
emaj-124	131	2	%	%	NOUN
emaj-124	131	3	of	of	ADP
emaj-124	131	4	the	the	DET
emaj-124	131	5	consumers	consumer	NOUN
emaj-124	131	6	were	be	AUX
emaj-124	131	7	married	marry	VERB
emaj-124	131	8	,	,	PUNCT
emaj-124	131	9	43,2	43,2	NUM
emaj-124	131	10	%	%	NOUN
emaj-124	131	11	were	be	AUX
emaj-124	131	12	single	single	ADJ
emaj-124	131	13	,	,	PUNCT
emaj-124	131	14	and	and	CCONJ
emaj-124	131	15	4,7	4,7	NUM
emaj-124	131	16	%	%	NOUN
emaj-124	131	17	were	be	AUX
emaj-124	131	18	divorced	divorce	VERB
emaj-124	131	19	.	.	PUNCT
emaj-124	132	1	when	when	SCONJ
emaj-124	132	2	the	the	DET
emaj-124	132	3	monthly	monthly	ADJ
emaj-124	132	4	average	average	ADJ
emaj-124	132	5	income	income	NOUN
emaj-124	132	6	of	of	ADP
emaj-124	132	7	families	family	NOUN
emaj-124	132	8	was	be	AUX
emaj-124	132	9	examined	examine	VERB
emaj-124	132	10	,	,	PUNCT
emaj-124	132	11	it	it	PRON
emaj-124	132	12	was	be	AUX
emaj-124	132	13	seen	see	VERB
emaj-124	132	14	that	that	SCONJ
emaj-124	132	15	8,9	8,9	NUM
emaj-124	132	16	%	%	NOUN
emaj-124	132	17	of	of	ADP
emaj-124	132	18	them	they	PRON
emaj-124	132	19	had	have	VERB
emaj-124	132	20	an	an	DET
emaj-124	132	21	income	income	NOUN
emaj-124	132	22	of	of	ADP
emaj-124	132	23	1000	1000	NUM
emaj-124	132	24	tl	tl	PROPN
emaj-124	132	25	and	and	CCONJ
emaj-124	132	26	below	below	ADV
emaj-124	132	27	and	and	CCONJ
emaj-124	132	28	9,9	9,9	NUM
emaj-124	132	29	%	%	NOUN
emaj-124	132	30	was	be	AUX
emaj-124	132	31	between	between	ADP
emaj-124	132	32	1001	1001	NUM
emaj-124	132	33	-	-	PUNCT
emaj-124	132	34	1500tl	1500tl	NOUN
emaj-124	132	35	,	,	PUNCT
emaj-124	132	36	13,5	13,5	NUM
emaj-124	132	37	%	%	NOUN
emaj-124	132	38	was	be	AUX
emaj-124	132	39	between	between	ADP
emaj-124	132	40	1501	1501	NUM
emaj-124	132	41	-	-	PUNCT
emaj-124	132	42	2500tl	2500tl	NOUN
emaj-124	132	43	,	,	PUNCT
emaj-124	132	44	23,2	23,2	NUM
emaj-124	132	45	%	%	NOUN
emaj-124	132	46	was	be	AUX
emaj-124	132	47	between	between	ADP
emaj-124	132	48	2501	2501	NUM
emaj-124	132	49	-	-	PUNCT
emaj-124	132	50	3500tl	3500tl	NOUN
emaj-124	132	51	and	and	CCONJ
emaj-124	132	52	24	24	NUM
emaj-124	132	53	%	%	NOUN
emaj-124	132	54	was	be	AUX
emaj-124	132	55	between	between	ADP
emaj-124	132	56	35014500tl	35014500tl	NOUN
emaj-124	132	57	,	,	PUNCT
emaj-124	132	58	20,6	20,6	NUM
emaj-124	132	59	%	%	NOUN
emaj-124	132	60	had	have	VERB
emaj-124	132	61	an	an	DET
emaj-124	132	62	income	income	NOUN
emaj-124	132	63	of	of	ADP
emaj-124	132	64	4501	4501	NUM
emaj-124	132	65	tl	tl	PROPN
emaj-124	132	66	and	and	CCONJ
emaj-124	132	67	above	above	ADV
emaj-124	132	68	.	.	PUNCT
emaj-124	133	1	when	when	SCONJ
emaj-124	133	2	the	the	DET
emaj-124	133	3	persons	person	NOUN
emaj-124	133	4	participating	participate	VERB
emaj-124	133	5	in	in	ADP
emaj-124	133	6	the	the	DET
emaj-124	133	7	survey	survey	NOUN
emaj-124	133	8	were	be	AUX
emaj-124	133	9	examined	examine	VERB
emaj-124	133	10	according	accord	VERB
emaj-124	133	11	to	to	ADP
emaj-124	133	12	occupation	occupation	NOUN
emaj-124	133	13	;	;	PUNCT
emaj-124	133	14	it	it	PRON
emaj-124	133	15	had	have	AUX
emaj-124	133	16	been	be	AUX
emaj-124	133	17	determined	determine	VERB
emaj-124	133	18	that	that	SCONJ
emaj-124	133	19	9,6	9,6	NUM
emaj-124	133	20	%	%	NOUN
emaj-124	133	21	were	be	AUX
emaj-124	133	22	housewives	housewife	NOUN
emaj-124	133	23	,	,	PUNCT
emaj-124	133	24	22,1	22,1	NUM
emaj-124	133	25	%	%	NOUN
emaj-124	133	26	were	be	AUX
emaj-124	133	27	workers	worker	NOUN
emaj-124	133	28	,	,	PUNCT
emaj-124	133	29	29,9	29,9	NUM
emaj-124	133	30	%	%	NOUN
emaj-124	133	31	were	be	AUX
emaj-124	133	32	civil	civil	ADJ
emaj-124	133	33	servants	servant	NOUN
emaj-124	133	34	,	,	PUNCT
emaj-124	133	35	15,4	15,4	NUM
emaj-124	133	36	%	%	NOUN
emaj-124	133	37	were	be	AUX
emaj-124	133	38	selfemployed	selfemploye	VERB
emaj-124	133	39	and	and	CCONJ
emaj-124	133	40	22,9	22,9	NUM
emaj-124	133	41	%	%	NOUN
emaj-124	133	42	were	be	AUX
emaj-124	133	43	private	private	ADJ
emaj-124	133	44	sector	sector	NOUN
emaj-124	133	45	employees	employee	NOUN
emaj-124	133	46	.	.	PUNCT
emaj-124	134	1	according	accord	VERB
emaj-124	134	2	to	to	ADP
emaj-124	134	3	the	the	DET
emaj-124	134	4	evaluation	evaluation	NOUN
emaj-124	134	5	results	result	NOUN
emaj-124	134	6	of	of	ADP
emaj-124	134	7	education	education	NOUN
emaj-124	134	8	data	datum	NOUN
emaj-124	134	9	,	,	PUNCT
emaj-124	134	10	1,8	1,8	NUM
emaj-124	134	11	%	%	NOUN
emaj-124	134	12	of	of	ADP
emaj-124	134	13	the	the	DET
emaj-124	134	14	participants	participant	NOUN
emaj-124	134	15	were	be	AUX
emaj-124	134	16	elementary	elementary	ADJ
emaj-124	134	17	school	school	NOUN
emaj-124	134	18	graduates	graduate	NOUN
emaj-124	134	19	,	,	PUNCT
emaj-124	134	20	10,9	10,9	NUM
emaj-124	134	21	%	%	NOUN
emaj-124	134	22	had	have	VERB
emaj-124	134	23	high	high	ADJ
emaj-124	134	24	school	school	NOUN
emaj-124	134	25	degree	degree	NOUN
emaj-124	134	26	,	,	PUNCT
emaj-124	134	27	31,8	31,8	NOUN
emaj-124	134	28	%	%	NOUN
emaj-124	134	29	had	have	VERB
emaj-124	134	30	vocational	vocational	ADJ
emaj-124	134	31	school	school	NOUN
emaj-124	134	32	degree	degree	NOUN
emaj-124	134	33	,	,	PUNCT
emaj-124	134	34	43,5	43,5	NUM
emaj-124	134	35	%	%	NOUN
emaj-124	134	36	had	have	VERB
emaj-124	134	37	bachelor	bachelor	NOUN
emaj-124	134	38	’s	’s	PART
emaj-124	134	39	degree	degree	NOUN
emaj-124	134	40	,	,	PUNCT
emaj-124	134	41	12,0	12,0	NUM
emaj-124	134	42	%	%	NOUN
emaj-124	134	43	had	have	VERB
emaj-124	134	44	master	master	NOUN
emaj-124	134	45	’s	’s	PART
emaj-124	134	46	degree	degree	NOUN
emaj-124	134	47	.	.	PUNCT
emaj-124	135	1	table	table	NOUN
emaj-124	135	2	2	2	NUM
emaj-124	135	3	:	:	PUNCT
emaj-124	135	4	kmo	kmo	NOUN
emaj-124	135	5	and	and	CCONJ
emaj-124	135	6	barlett	barlett	VERB
emaj-124	135	7	results	result	NOUN
emaj-124	135	8	of	of	ADP
emaj-124	135	9	the	the	DET
emaj-124	135	10	scale	scale	NOUN
emaj-124	135	11	of	of	ADP
emaj-124	135	12	consumer	consumer	NOUN
emaj-124	135	13	perception	perception	NOUN
emaj-124	135	14	on	on	ADP
emaj-124	135	15	guerrilla	guerrilla	NOUN
emaj-124	135	16	marketing	marketing	NOUN
emaj-124	135	17	methods	method	NOUN
emaj-124	135	18	(	(	PUNCT
emaj-124	135	19	scpgmm	scpgmm	NOUN
emaj-124	135	20	)	)	PUNCT
emaj-124	135	21	kasiser	kasiser	NOUN
emaj-124	135	22	meyer	meyer	PROPN
emaj-124	135	23	olkin	olkin	PROPN
emaj-124	135	24	(	(	PUNCT
emaj-124	135	25	kmo	kmo	NOUN
emaj-124	135	26	)	)	PUNCT
emaj-124	135	27	0,872	0,872	PROPN
emaj-124	135	28	bartlett	bartlett	PROPN
emaj-124	135	29	sphericity	sphericity	PROPN
emaj-124	135	30	testi	testi	PROPN
emaj-124	135	31	χ²	χ²	PROPN
emaj-124	135	32	(	(	PUNCT
emaj-124	135	33	chi	chi	NOUN
emaj-124	135	34	-	-	PUNCT
emaj-124	135	35	square	square	ADJ
emaj-124	135	36	)	)	PUNCT
emaj-124	136	1	2,51903	2,51903	NUM
emaj-124	136	2	df	df	NOUN
emaj-124	136	3	(	(	PUNCT
emaj-124	136	4	degrees	degree	NOUN
emaj-124	136	5	of	of	ADP
emaj-124	136	6	freedom	freedom	NOUN
emaj-124	136	7	)	)	PUNCT
emaj-124	136	8	105	105	NUM
emaj-124	136	9	p	p	NOUN
emaj-124	136	10	(	(	PUNCT
emaj-124	136	11	probability	probability	NOUN
emaj-124	136	12	)	)	PUNCT
emaj-124	136	13	0,000	0,000	NUM
emaj-124	136	14	*	*	PUNCT
emaj-124	136	15	if	if	SCONJ
emaj-124	136	16	the	the	DET
emaj-124	136	17	value	value	NOUN
emaj-124	136	18	found	find	VERB
emaj-124	136	19	in	in	ADP
emaj-124	136	20	the	the	DET
emaj-124	136	21	kmo	kmo	PROPN
emaj-124	136	22	test	test	NOUN
emaj-124	136	23	is	be	AUX
emaj-124	136	24	below	below	ADP
emaj-124	136	25	0,50	0,50	PRON
emaj-124	136	26	,	,	PUNCT
emaj-124	136	27	it	it	PRON
emaj-124	136	28	is	be	AUX
emaj-124	136	29	unacceptable	unacceptable	ADJ
emaj-124	136	30	,	,	PUNCT
emaj-124	136	31	0,50	0,50	PROPN
emaj-124	136	32	is	be	AUX
emaj-124	136	33	weak	weak	ADJ
emaj-124	136	34	,	,	PUNCT
emaj-124	136	35	0,60	0,60	PRON
emaj-124	136	36	is	be	AUX
emaj-124	136	37	moderate	moderate	ADJ
emaj-124	136	38	,	,	PUNCT
emaj-124	136	39	0,70	0,70	PROPN
emaj-124	136	40	is	be	AUX
emaj-124	136	41	good	good	ADJ
emaj-124	136	42	,	,	PUNCT
emaj-124	136	43	0,80	0,80	NUM
emaj-124	136	44	is	be	AUX
emaj-124	136	45	very	very	ADV
emaj-124	136	46	good	good	ADJ
emaj-124	136	47	,	,	PUNCT
emaj-124	136	48	0,90	0,90	PUNCT
emaj-124	136	49	is	be	AUX
emaj-124	136	50	excellent	excellent	ADJ
emaj-124	136	51	(	(	PUNCT
emaj-124	136	52	sharma	sharma	PROPN
emaj-124	136	53	1996	1996	NUM
emaj-124	136	54	)	)	PUNCT
emaj-124	136	55	.	.	PUNCT
emaj-124	137	1	the	the	DET
emaj-124	137	2	kmo	kmo	PROPN
emaj-124	137	3	value	value	NOUN
emaj-124	137	4	of	of	ADP
emaj-124	137	5	the	the	DET
emaj-124	137	6	study	study	NOUN
emaj-124	137	7	is	be	AUX
emaj-124	137	8	very	very	ADV
emaj-124	137	9	good	good	ADJ
emaj-124	137	10	at	at	ADP
emaj-124	137	11	0.87	0.87	NUM
emaj-124	137	12	.	.	PUNCT
emaj-124	138	1	as	as	ADP
emaj-124	138	2	a	a	DET
emaj-124	138	3	result	result	NOUN
emaj-124	138	4	of	of	ADP
emaj-124	138	5	the	the	DET
emaj-124	138	6	bartlett	bartlett	PROPN
emaj-124	138	7	sphericity	sphericity	PROPN
emaj-124	138	8	test	test	NOUN
emaj-124	138	9	,	,	PUNCT
emaj-124	138	10	χ²:2,51903	χ²:2,51903	NOUN
emaj-124	138	11	,	,	PUNCT
emaj-124	138	12	sd:105	sd:105	NOUN
emaj-124	138	13	p<0,05	p<0,05	ADJ
emaj-124	138	14	.	.	PUNCT
emaj-124	139	1	for	for	ADP
emaj-124	139	2	this	this	DET
emaj-124	139	3	reason	reason	NOUN
emaj-124	139	4	,	,	PUNCT
emaj-124	139	5	the	the	DET
emaj-124	139	6	data	datum	NOUN
emaj-124	139	7	set	set	VERB
emaj-124	139	8	is	be	AUX
emaj-124	139	9	suitable	suitable	ADJ
emaj-124	139	10	for	for	ADP
emaj-124	139	11	factor	factor	NOUN
emaj-124	139	12	analysis	analysis	NOUN
emaj-124	139	13	.	.	PUNCT
emaj-124	140	1	table	table	NOUN
emaj-124	140	2	3	3	NUM
emaj-124	140	3	:	:	PUNCT
emaj-124	140	4	variance	variance	NOUN
emaj-124	140	5	description	description	NOUN
emaj-124	140	6	of	of	ADP
emaj-124	140	7	the	the	DET
emaj-124	140	8	scale	scale	NOUN
emaj-124	140	9	of	of	ADP
emaj-124	140	10	consumer	consumer	NOUN
emaj-124	140	11	perception	perception	NOUN
emaj-124	140	12	on	on	ADP
emaj-124	140	13	guerrilla	guerrilla	NOUN
emaj-124	140	14	marketing	marketing	NOUN
emaj-124	140	15	methods	method	NOUN
emaj-124	140	16	(	(	PUNCT
emaj-124	140	17	scpgmm	scpgmm	NOUN
emaj-124	140	18	)	)	PUNCT
emaj-124	140	19	in	in	ADP
emaj-124	140	20	the	the	DET
emaj-124	140	21	results	result	NOUN
emaj-124	140	22	of	of	ADP
emaj-124	140	23	varimax	varimax	ADJ
emaj-124	140	24	rotation	rotation	NOUN
emaj-124	140	25	,	,	PUNCT
emaj-124	140	26	the	the	DET
emaj-124	140	27	items	item	NOUN
emaj-124	140	28	are	be	AUX
emaj-124	140	29	collected	collect	VERB
emaj-124	140	30	under	under	ADP
emaj-124	140	31	a	a	DET
emaj-124	140	32	total	total	NOUN
emaj-124	140	33	of	of	ADP
emaj-124	140	34	3	3	NUM
emaj-124	140	35	factors	factor	NOUN
emaj-124	140	36	.	.	PUNCT
emaj-124	141	1	these	these	DET
emaj-124	141	2	factors	factor	NOUN
emaj-124	141	3	account	account	VERB
emaj-124	141	4	for	for	ADP
emaj-124	141	5	58.761	58.761	NUM
emaj-124	141	6	%	%	NOUN
emaj-124	141	7	of	of	ADP
emaj-124	141	8	the	the	DET
emaj-124	141	9	total	total	ADJ
emaj-124	141	10	variance	variance	NOUN
emaj-124	141	11	.	.	PUNCT
emaj-124	142	1	the	the	DET
emaj-124	142	2	first	first	ADJ
emaj-124	142	3	factor	factor	NOUN
emaj-124	142	4	accounts	account	VERB
emaj-124	142	5	for	for	ADP
emaj-124	142	6	33,420	33,420	NUM
emaj-124	142	7	%	%	NOUN
emaj-124	142	8	of	of	ADP
emaj-124	142	9	the	the	DET
emaj-124	142	10	total	total	ADJ
emaj-124	142	11	variance	variance	NOUN
emaj-124	142	12	,	,	PUNCT
emaj-124	142	13	the	the	DET
emaj-124	142	14	second	second	ADJ
emaj-124	142	15	factor	factor	NOUN
emaj-124	142	16	for	for	ADP
emaj-124	142	17	13,599	13,599	NUM
emaj-124	142	18	%	%	NOUN
emaj-124	142	19	and	and	CCONJ
emaj-124	142	20	the	the	DET
emaj-124	142	21	third	third	ADJ
emaj-124	142	22	factor	factor	NOUN
emaj-124	142	23	for	for	ADP
emaj-124	142	24	11,742	11,742	NUM
emaj-124	142	25	%	%	NOUN
emaj-124	142	26	.	.	PUNCT
emaj-124	143	1	table	table	NOUN
emaj-124	143	2	4	4	NUM
emaj-124	143	3	:	:	PUNCT
emaj-124	143	4	exploratory	exploratory	ADJ
emaj-124	143	5	factor	factor	NOUN
emaj-124	143	6	and	and	CCONJ
emaj-124	143	7	reliability	reliability	NOUN
emaj-124	143	8	analyses	analysis	NOUN
emaj-124	143	9	results	result	NOUN
emaj-124	143	10	of	of	ADP
emaj-124	143	11	the	the	DET
emaj-124	143	12	scale	scale	NOUN
emaj-124	143	13	of	of	ADP
emaj-124	143	14	consumer	consumer	NOUN
emaj-124	143	15	perception	perception	NOUN
emaj-124	143	16	on	on	ADP
emaj-124	143	17	guerrilla	guerrilla	NOUN
emaj-124	143	18	marketing	marketing	NOUN
emaj-124	143	19	methods	method	NOUN
emaj-124	143	20	(	(	PUNCT
emaj-124	143	21	scpgmm	scpgmm	NOUN
emaj-124	143	22	)	)	PUNCT
emaj-124	143	23	factor	factor	NOUN
emaj-124	143	24	code	code	NOUN
emaj-124	143	25	statements	statement	NOUN
emaj-124	143	26	factor	factor	NOUN
emaj-124	143	27	load	load	NOUN
emaj-124	143	28	values	value	NOUN
emaj-124	143	29	cronbach	cronbach	VERB
emaj-124	143	30	’s	’s	PART
emaj-124	143	31	alpha	alpha	NOUN
emaj-124	143	32	factor	factor	NOUN
emaj-124	143	33	1	1	NUM
emaj-124	143	34	s1s1	s1s1	VERB
emaj-124	143	35	it	it	PRON
emaj-124	143	36	offers	offer	VERB
emaj-124	143	37	innovations	innovation	NOUN
emaj-124	143	38	based	base	VERB
emaj-124	143	39	on	on	ADP
emaj-124	143	40	imagination	imagination	NOUN
emaj-124	143	41	.	.	PUNCT
emaj-124	144	1	,	,	PUNCT
emaj-124	144	2	783	783	NUM
emaj-124	144	3	,	,	PUNCT
emaj-124	144	4	922	922	NUM
emaj-124	144	5	s1s10	s1s10	NOUN
emaj-124	144	6	it	it	PRON
emaj-124	144	7	differs	differ	VERB
emaj-124	144	8	from	from	ADP
emaj-124	144	9	conventional	conventional	ADJ
emaj-124	144	10	marketing	marketing	NOUN
emaj-124	144	11	methods	method	NOUN
emaj-124	144	12	.	.	PUNCT
emaj-124	145	1	,	,	PUNCT
emaj-124	145	2	815	815	NUM
emaj-124	145	3	s1s8	s1s8	NOUN
emaj-124	145	4	it	it	PRON
emaj-124	145	5	is	be	AUX
emaj-124	145	6	more	more	ADV
emaj-124	145	7	fun	fun	ADJ
emaj-124	145	8	than	than	ADP
emaj-124	145	9	the	the	DET
emaj-124	145	10	other	other	ADJ
emaj-124	145	11	marketing	marketing	NOUN
emaj-124	145	12	methods	method	NOUN
emaj-124	145	13	.	.	PUNCT
emaj-124	146	1	,	,	PUNCT
emaj-124	146	2	823	823	NUM
emaj-124	146	3	s1s6	s1s6	NOUN
emaj-124	146	4	it	it	PRON
emaj-124	146	5	uses	use	VERB
emaj-124	146	6	creative	creative	ADJ
emaj-124	146	7	techniques	technique	NOUN
emaj-124	146	8	and	and	CCONJ
emaj-124	146	9	methods	method	NOUN
emaj-124	146	10	.	.	PUNCT
emaj-124	147	1	,	,	PUNCT
emaj-124	147	2	885	885	NUM
emaj-124	147	3	s1s3	s1s3	X
emaj-124	147	4	it	it	PRON
emaj-124	147	5	introduces	introduce	VERB
emaj-124	147	6	new	new	ADJ
emaj-124	147	7	products	product	NOUN
emaj-124	147	8	and	and	CCONJ
emaj-124	147	9	services	service	NOUN
emaj-124	147	10	with	with	ADP
emaj-124	147	11	their	their	PRON
emaj-124	147	12	different	different	ADJ
emaj-124	147	13	characteristics	characteristic	NOUN
emaj-124	147	14	compared	compare	VERB
emaj-124	147	15	to	to	ADP
emaj-124	147	16	its	its	PRON
emaj-124	147	17	peers	peer	NOUN
emaj-124	147	18	.	.	PUNCT
emaj-124	148	1	,	,	PUNCT
emaj-124	148	2	787	787	NUM
emaj-124	148	3	s1s13	s1s13	VERB
emaj-124	148	4	it	it	PRON
emaj-124	148	5	uses	use	VERB
emaj-124	148	6	different	different	ADJ
emaj-124	148	7	advertising	advertising	NOUN
emaj-124	148	8	techniques	technique	NOUN
emaj-124	148	9	.	.	PUNCT
emaj-124	149	1	,	,	PUNCT
emaj-124	149	2	745	745	NUM
emaj-124	149	3	s1s14	s1s14	NOUN
emaj-124	149	4	it	it	PRON
emaj-124	149	5	changes	change	VERB
emaj-124	149	6	consumer	consumer	NOUN
emaj-124	149	7	's	's	PART
emaj-124	149	8	conventional	conventional	ADJ
emaj-124	149	9	purchasing	purchasing	NOUN
emaj-124	149	10	tendencies	tendency	NOUN
emaj-124	149	11	.	.	PUNCT
emaj-124	150	1	,	,	PUNCT
emaj-124	150	2	773	773	NUM
emaj-124	150	3	s1s15	s1s15	ADJ
emaj-124	150	4	unusual	unusual	ADJ
emaj-124	150	5	promotional	promotional	ADJ
emaj-124	150	6	techniques	technique	NOUN
emaj-124	150	7	brand	brand	NOUN
emaj-124	150	8	the	the	DET
emaj-124	150	9	products	product	NOUN
emaj-124	150	10	and	and	CCONJ
emaj-124	150	11	services	service	NOUN
emaj-124	150	12	offered	offer	VERB
emaj-124	150	13	.	.	PUNCT
emaj-124	151	1	,	,	PUNCT
emaj-124	151	2	662	662	NUM
emaj-124	151	3	factor	factor	NOUN
emaj-124	151	4	2	2	NUM
emaj-124	151	5	s1s4	s1s4	NOUN
emaj-124	151	6	with	with	ADP
emaj-124	151	7	unconventional	unconventional	ADJ
emaj-124	151	8	tools	tool	NOUN
emaj-124	151	9	,	,	PUNCT
emaj-124	151	10	it	it	PRON
emaj-124	151	11	is	be	AUX
emaj-124	151	12	imbedded	imbed	VERB
emaj-124	151	13	in	in	ADP
emaj-124	151	14	the	the	DET
emaj-124	151	15	consumer	consumer	NOUN
emaj-124	151	16	’s	’s	NOUN
emaj-124	151	17	subconscious	subconscious	ADJ
emaj-124	151	18	,	,	PUNCT
emaj-124	151	19	547	547	NUM
emaj-124	151	20	.640	.640	NUM
emaj-124	152	1	s1s7	s1s7	CCONJ
emaj-124	152	2	it	it	PRON
emaj-124	152	3	's	be	AUX
emaj-124	152	4	exciting	exciting	ADJ
emaj-124	152	5	,	,	PUNCT
emaj-124	152	6	649	649	NUM
emaj-124	152	7	s1s9	s1s9	NUM
emaj-124	152	8	it	it	PRON
emaj-124	152	9	contains	contain	VERB
emaj-124	152	10	interesting	interesting	ADJ
emaj-124	152	11	messages	message	NOUN
emaj-124	152	12	,	,	PUNCT
emaj-124	152	13	676	676	NUM
emaj-124	152	14	s1s2	s1s2	NOUN
emaj-124	152	15	it	it	PRON
emaj-124	152	16	may	may	AUX
emaj-124	152	17	occur	occur	VERB
emaj-124	152	18	unexpectedly	unexpectedly	ADV
emaj-124	152	19	.	.	PUNCT
emaj-124	153	1	,	,	PUNCT
emaj-124	153	2	710	710	NUM
emaj-124	153	3	factor	factor	NOUN
emaj-124	153	4	3	3	NUM
emaj-124	153	5	s1s11	s1s11	PROPN
emaj-124	153	6	its	its	PRON
emaj-124	153	7	relationship	relationship	NOUN
emaj-124	153	8	with	with	ADP
emaj-124	153	9	the	the	DET
emaj-124	153	10	consumer	consumer	NOUN
emaj-124	153	11	in	in	ADP
emaj-124	153	12	marketing	marketing	NOUN
emaj-124	153	13	is	be	AUX
emaj-124	153	14	good	good	ADJ
emaj-124	153	15	.	.	PUNCT
emaj-124	154	1	,	,	PUNCT
emaj-124	154	2	679	679	NUM
emaj-124	154	3	,	,	PUNCT
emaj-124	154	4	650	650	NUM
emaj-124	154	5	s1s12	s1s12	NOUN
emaj-124	154	6	its	its	PRON
emaj-124	154	7	marketing	marketing	NOUN
emaj-124	154	8	communication	communication	NOUN
emaj-124	154	9	is	be	AUX
emaj-124	154	10	strong	strong	ADJ
emaj-124	154	11	.	.	PUNCT
emaj-124	155	1	,	,	PUNCT
emaj-124	155	2	814	814	NUM
emaj-124	155	3	s1s5	s1s5	NOUN
emaj-124	155	4	it	it	PRON
emaj-124	155	5	establishes	establish	VERB
emaj-124	155	6	an	an	DET
emaj-124	155	7	emotional	emotional	ADJ
emaj-124	155	8	connection	connection	NOUN
emaj-124	155	9	with	with	ADP
emaj-124	155	10	the	the	DET
emaj-124	155	11	consumer	consumer	NOUN
emaj-124	155	12	.	.	PUNCT
emaj-124	156	1	,	,	PUNCT
emaj-124	156	2	638	638	NUM
emaj-124	156	3	volume	volume	NOUN
emaj-124	156	4	7	7	NUM
emaj-124	156	5	no	no	DET
emaj-124	156	6	1	1	NUM
emaj-124	156	7	(	(	PUNCT
emaj-124	156	8	2017	2017	NUM
emaj-124	156	9	)	)	PUNCT
emaj-124	156	10	|	|	ADV
emaj-124	156	11	issn	issn	VERB
emaj-124	156	12	2158	2158	NUM
emaj-124	156	13	-	-	SYM
emaj-124	156	14	8708	8708	NUM
emaj-124	156	15	(	(	PUNCT
emaj-124	156	16	online	online	NOUN
emaj-124	156	17	)	)	PUNCT
emaj-124	156	18	|	|	ADV
emaj-124	156	19	doi	doi	X
emaj-124	156	20	10.5195	10.5195	NUM
emaj-124	156	21	/	/	SYM
emaj-124	156	22	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	157	1	|	|	ADV
emaj-124	157	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	157	3	a	a	DET
emaj-124	157	4	research	research	NOUN
emaj-124	157	5	on	on	ADP
emaj-124	157	6	the	the	DET
emaj-124	157	7	determination	determination	NOUN
emaj-124	157	8	of	of	ADP
emaj-124	157	9	consumer	consumer	NOUN
emaj-124	157	10	perceptions	perception	NOUN
emaj-124	157	11	related	relate	VERB
emaj-124	157	12	to	to	ADP
emaj-124	157	13	guerrilla	guerrilla	NOUN
emaj-124	157	14	marketing	marketing	NOUN
emaj-124	157	15	methods	method	NOUN
emaj-124	157	16	:	:	PUNCT
emaj-124	157	17	sample	sample	NOUN
emaj-124	157	18	of	of	ADP
emaj-124	157	19	izmir	izmir	PROPN
emaj-124	157	20	province	province	PROPN
emaj-124	157	21	page	page	NOUN
emaj-124	157	22	|37|	|37|	NOUN
emaj-124	157	23	emerging	emerge	VERB
emaj-124	157	24	markets	market	NOUN
emaj-124	157	25	journal	journal	NOUN
emaj-124	157	26	in	in	ADP
emaj-124	157	27	the	the	DET
emaj-124	157	28	guerrilla	guerrilla	NOUN
emaj-124	157	29	marketing	marketing	NOUN
emaj-124	157	30	evaluation	evaluation	NOUN
emaj-124	157	31	,	,	PUNCT
emaj-124	157	32	19	19	NUM
emaj-124	157	33	variables	variable	NOUN
emaj-124	157	34	,	,	PUNCT
emaj-124	157	35	which	which	PRON
emaj-124	157	36	were	be	AUX
emaj-124	157	37	highly	highly	ADV
emaj-124	157	38	related	related	ADJ
emaj-124	157	39	to	to	ADP
emaj-124	157	40	each	each	DET
emaj-124	157	41	other	other	ADJ
emaj-124	157	42	,	,	PUNCT
emaj-124	157	43	were	be	AUX
emaj-124	157	44	reduced	reduce	VERB
emaj-124	157	45	by	by	ADP
emaj-124	157	46	factor	factor	NOUN
emaj-124	157	47	analysis	analysis	NOUN
emaj-124	157	48	and	and	CCONJ
emaj-124	157	49	are	be	AUX
emaj-124	157	50	distributed	distribute	VERB
emaj-124	157	51	to	to	ADP
emaj-124	157	52	3	3	NUM
emaj-124	157	53	factors	factor	NOUN
emaj-124	157	54	.	.	PUNCT
emaj-124	158	1	it	it	PRON
emaj-124	158	2	was	be	AUX
emaj-124	158	3	seen	see	VERB
emaj-124	158	4	that	that	SCONJ
emaj-124	158	5	the	the	DET
emaj-124	158	6	19th	19th	ADJ
emaj-124	158	7	,	,	PUNCT
emaj-124	158	8	12th	12th	ADJ
emaj-124	158	9	,	,	PUNCT
emaj-124	158	10	10th	10th	ADJ
emaj-124	158	11	,	,	PUNCT
emaj-124	158	12	5th	5th	ADJ
emaj-124	158	13	and	and	CCONJ
emaj-124	158	14	8th	8th	ADJ
emaj-124	158	15	factors	factor	NOUN
emaj-124	158	16	were	be	AUX
emaj-124	158	17	below	below	ADP
emaj-124	158	18	0.400	0.400	NUM
emaj-124	158	19	and	and	CCONJ
emaj-124	158	20	all	all	DET
emaj-124	158	21	others	other	NOUN
emaj-124	158	22	’	'	PUNCT
emaj-124	158	23	factorial	factorial	NOUN
emaj-124	158	24	loads	load	NOUN
emaj-124	158	25	were	be	AUX
emaj-124	158	26	above	above	ADP
emaj-124	158	27	0.400	0.400	NUM
emaj-124	158	28	.	.	PUNCT
emaj-124	159	1	in	in	ADP
emaj-124	159	2	the	the	DET
emaj-124	159	3	direction	direction	NOUN
emaj-124	159	4	of	of	ADP
emaj-124	159	5	this	this	DET
emaj-124	159	6	result	result	NOUN
emaj-124	159	7	,	,	PUNCT
emaj-124	159	8	19th	19th	ADJ
emaj-124	159	9	,	,	PUNCT
emaj-124	159	10	12th	12th	ADJ
emaj-124	159	11	,	,	PUNCT
emaj-124	159	12	10th	10th	ADJ
emaj-124	159	13	,	,	PUNCT
emaj-124	159	14	5th	5th	ADJ
emaj-124	159	15	,	,	PUNCT
emaj-124	159	16	8th	8th	ADJ
emaj-124	159	17	items	item	NOUN
emaj-124	159	18	were	be	AUX
emaj-124	159	19	removed	remove	VERB
emaj-124	159	20	from	from	ADP
emaj-124	159	21	the	the	DET
emaj-124	159	22	scale	scale	NOUN
emaj-124	159	23	and	and	CCONJ
emaj-124	159	24	factor	factor	NOUN
emaj-124	159	25	analysis	analysis	NOUN
emaj-124	159	26	was	be	AUX
emaj-124	159	27	applied	apply	VERB
emaj-124	159	28	again	again	ADV
emaj-124	159	29	.	.	PUNCT
emaj-124	160	1	factors	factor	NOUN
emaj-124	160	2	that	that	PRON
emaj-124	160	3	were	be	AUX
emaj-124	160	4	effective	effective	ADJ
emaj-124	160	5	as	as	ADP
emaj-124	160	6	a	a	DET
emaj-124	160	7	result	result	NOUN
emaj-124	160	8	of	of	ADP
emaj-124	160	9	coverage	coverage	NOUN
emaj-124	160	10	of	of	ADP
emaj-124	160	11	item	item	NOUN
emaj-124	160	12	15	15	NUM
emaj-124	160	13	were	be	AUX
emaj-124	160	14	collected	collect	VERB
emaj-124	160	15	in	in	ADP
emaj-124	160	16	3	3	NUM
emaj-124	160	17	groups	group	NOUN
emaj-124	160	18	.	.	PUNCT
emaj-124	161	1	'	'	PUNCT
emaj-124	161	2	extraordinary	extraordinary	ADJ
emaj-124	161	3	'	'	PUNCT
emaj-124	161	4	had	have	AUX
emaj-124	161	5	been	be	AUX
emaj-124	161	6	identified	identify	VERB
emaj-124	161	7	as	as	ADP
emaj-124	161	8	the	the	DET
emaj-124	161	9	most	most	ADV
emaj-124	161	10	important	important	ADJ
emaj-124	161	11	factor	factor	NOUN
emaj-124	161	12	.	.	PUNCT
emaj-124	162	1	the	the	DET
emaj-124	162	2	second	second	ADJ
emaj-124	162	3	important	important	ADJ
emaj-124	162	4	factor	factor	NOUN
emaj-124	162	5	was	be	AUX
emaj-124	162	6	'	'	PUNCT
emaj-124	162	7	interesting	interesting	ADJ
emaj-124	162	8	and	and	CCONJ
emaj-124	162	9	surprising	surprising	ADJ
emaj-124	162	10	'	'	PUNCT
emaj-124	162	11	,	,	PUNCT
emaj-124	162	12	and	and	CCONJ
emaj-124	162	13	the	the	DET
emaj-124	162	14	final	final	ADJ
emaj-124	162	15	one	one	NOUN
emaj-124	162	16	was	be	AUX
emaj-124	162	17	'	'	PUNCT
emaj-124	162	18	communication	communication	NOUN
emaj-124	162	19	'	'	PUNCT
emaj-124	162	20	factor	factor	NOUN
emaj-124	162	21	.	.	PUNCT
emaj-124	163	1	for	for	ADP
emaj-124	163	2	the	the	DET
emaj-124	163	3	first	first	ADJ
emaj-124	163	4	factor	factor	NOUN
emaj-124	163	5	,	,	PUNCT
emaj-124	163	6	the	the	DET
emaj-124	163	7	factor	factor	NOUN
emaj-124	163	8	loadings	loading	NOUN
emaj-124	163	9	ranged	range	VERB
emaj-124	163	10	from	from	ADP
emaj-124	163	11	0.885	0.885	NUM
emaj-124	163	12	to	to	ADP
emaj-124	163	13	0.622	0.622	NUM
emaj-124	163	14	;	;	PUNCT
emaj-124	163	15	for	for	ADP
emaj-124	163	16	the	the	DET
emaj-124	163	17	second	second	ADJ
emaj-124	163	18	factor	factor	NOUN
emaj-124	163	19	,	,	PUNCT
emaj-124	163	20	they	they	PRON
emaj-124	163	21	ranged	range	VERB
emaj-124	163	22	from	from	ADP
emaj-124	163	23	0.710	0.710	NUM
emaj-124	163	24	to	to	ADP
emaj-124	163	25	0.547	0.547	NUM
emaj-124	163	26	and	and	CCONJ
emaj-124	163	27	for	for	ADP
emaj-124	163	28	the	the	DET
emaj-124	163	29	third	third	ADJ
emaj-124	163	30	factor	factor	NOUN
emaj-124	163	31	,	,	PUNCT
emaj-124	163	32	they	they	PRON
emaj-124	163	33	ranged	range	VERB
emaj-124	163	34	from	from	ADP
emaj-124	163	35	0.814	0.814	NUM
emaj-124	163	36	to	to	ADP
emaj-124	163	37	0.638	0.638	NUM
emaj-124	163	38	.	.	PUNCT
emaj-124	164	1	sipahi	sipahi	NOUN
emaj-124	164	2	,	,	PUNCT
emaj-124	164	3	yurtkoru	yurtkoru	PROPN
emaj-124	164	4	and	and	CCONJ
emaj-124	164	5	çinko	çinko	PROPN
emaj-124	164	6	stated	state	VERB
emaj-124	164	7	that	that	SCONJ
emaj-124	164	8	the	the	DET
emaj-124	164	9	cronbach	cronbach	ADJ
emaj-124	164	10	alpha	alpha	NOUN
emaj-124	164	11	reliability	reliability	NOUN
emaj-124	164	12	coefficient	coefficient	NOUN
emaj-124	164	13	should	should	AUX
emaj-124	164	14	be	be	AUX
emaj-124	164	15	above	above	ADP
emaj-124	164	16	0.70	0.70	NUM
emaj-124	164	17	.	.	PUNCT
emaj-124	165	1	however	however	ADV
emaj-124	165	2	,	,	PUNCT
emaj-124	165	3	it	it	PRON
emaj-124	165	4	is	be	AUX
emaj-124	165	5	also	also	ADV
emaj-124	165	6	stated	state	VERB
emaj-124	165	7	that	that	SCONJ
emaj-124	165	8	when	when	SCONJ
emaj-124	165	9	the	the	DET
emaj-124	165	10	number	number	NOUN
emaj-124	165	11	of	of	ADP
emaj-124	165	12	questions	question	NOUN
emaj-124	165	13	in	in	ADP
emaj-124	165	14	the	the	DET
emaj-124	165	15	scale	scale	NOUN
emaj-124	165	16	is	be	AUX
emaj-124	165	17	few	few	ADJ
emaj-124	165	18	,	,	PUNCT
emaj-124	165	19	the	the	DET
emaj-124	165	20	lower	low	ADJ
emaj-124	165	21	limit	limit	NOUN
emaj-124	165	22	can	can	AUX
emaj-124	165	23	be	be	AUX
emaj-124	165	24	accepted	accept	VERB
emaj-124	165	25	as	as	ADP
emaj-124	165	26	0.60	0.60	NUM
emaj-124	165	27	or	or	CCONJ
emaj-124	165	28	more	more	ADJ
emaj-124	165	29	,	,	PUNCT
emaj-124	165	30	or	or	CCONJ
emaj-124	165	31	it	it	PRON
emaj-124	165	32	can	can	AUX
emaj-124	165	33	be	be	AUX
emaj-124	165	34	withdrawn	withdraw	VERB
emaj-124	165	35	up	up	ADP
emaj-124	165	36	to	to	ADP
emaj-124	165	37	0.50	0.50	NUM
emaj-124	165	38	in	in	ADP
emaj-124	165	39	some	some	DET
emaj-124	165	40	studies	study	NOUN
emaj-124	165	41	(	(	PUNCT
emaj-124	165	42	öztürk	öztürk	NOUN
emaj-124	165	43	and	and	CCONJ
emaj-124	165	44	babacan	babacan	ADJ
emaj-124	165	45	,	,	PUNCT
emaj-124	165	46	2012	2012	NUM
emaj-124	165	47	;	;	PUNCT
emaj-124	165	48	sipahi	sipahi	NOUN
emaj-124	165	49	et	et	NOUN
emaj-124	165	50	al	al	PROPN
emaj-124	165	51	.	.	PROPN
emaj-124	165	52	,	,	PUNCT
emaj-124	165	53	2008	2008	NUM
emaj-124	165	54	;	;	PUNCT
emaj-124	165	55	altunışık	altunışık	PROPN
emaj-124	165	56	et	et	PROPN
emaj-124	165	57	al	al	PROPN
emaj-124	165	58	.	.	PROPN
emaj-124	165	59	,	,	PUNCT
emaj-124	165	60	2010	2010	NUM
emaj-124	165	61	)	)	PUNCT
emaj-124	165	62	.	.	PUNCT
emaj-124	166	1	the	the	DET
emaj-124	166	2	cronbach	cronbach	ADJ
emaj-124	166	3	alpha	alpha	NOUN
emaj-124	166	4	value	value	NOUN
emaj-124	166	5	was	be	AUX
emaj-124	166	6	found	find	VERB
emaj-124	166	7	0.92	0.92	NUM
emaj-124	166	8	for	for	ADP
emaj-124	166	9	factor	factor	NOUN
emaj-124	166	10	1	1	NUM
emaj-124	166	11	,	,	PUNCT
emaj-124	166	12	0.64	0.64	NUM
emaj-124	166	13	for	for	ADP
emaj-124	166	14	factor	factor	NOUN
emaj-124	166	15	2	2	NUM
emaj-124	166	16	,	,	PUNCT
emaj-124	166	17	0.65	0.65	NUM
emaj-124	166	18	for	for	ADP
emaj-124	166	19	factor	factor	NOUN
emaj-124	166	20	3	3	NUM
emaj-124	166	21	.	.	PUNCT
emaj-124	166	22	table	table	NOUN
emaj-124	166	23	5	5	NUM
emaj-124	166	24	:	:	PUNCT
emaj-124	166	25	kolmogorov	kolmogorov	ADJ
emaj-124	166	26	-	-	PUNCT
emaj-124	166	27	smirnov	smirnov	ADJ
emaj-124	166	28	test	test	NOUN
emaj-124	166	29	results	result	NOUN
emaj-124	166	30	regarding	regard	VERB
emaj-124	166	31	the	the	DET
emaj-124	166	32	sub	sub	NOUN
emaj-124	166	33	-	-	NOUN
emaj-124	166	34	dimensions	dimension	NOUN
emaj-124	166	35	of	of	ADP
emaj-124	166	36	the	the	DET
emaj-124	166	37	scale	scale	NOUN
emaj-124	166	38	of	of	ADP
emaj-124	166	39	consumer	consumer	NOUN
emaj-124	166	40	perception	perception	NOUN
emaj-124	166	41	on	on	ADP
emaj-124	166	42	guerrilla	guerrilla	NOUN
emaj-124	166	43	marketing	marketing	NOUN
emaj-124	166	44	methods	method	NOUN
emaj-124	166	45	(	(	PUNCT
emaj-124	166	46	scpgmm	scpgmm	NOUN
emaj-124	166	47	)	)	PUNCT
emaj-124	166	48	one	one	NUM
emaj-124	166	49	-	-	PUNCT
emaj-124	166	50	sample	sample	NOUN
emaj-124	166	51	kolmogorov	kolmogorov	ADJ
emaj-124	166	52	-	-	PUNCT
emaj-124	166	53	smirnov	smirnov	ADJ
emaj-124	166	54	test	test	NOUN
emaj-124	166	55	f1	f1	NOUN
emaj-124	166	56	f2	f2	PROPN
emaj-124	166	57	f3	f3	PROPN
emaj-124	166	58	n	n	CCONJ
emaj-124	166	59	384	384	NUM
emaj-124	166	60	384	384	NUM
emaj-124	166	61	384	384	NUM
emaj-124	166	62	normal	normal	ADJ
emaj-124	166	63	parameters	parameter	NOUN
emaj-124	166	64	mean	mean	VERB
emaj-124	167	1	25,1849	25,1849	NUM
emaj-124	167	2	14,3177	14,3177	NUM
emaj-124	167	3	11,1641	11,1641	NUM
emaj-124	167	4	std	std	NOUN
emaj-124	167	5	.	.	PUNCT
emaj-124	168	1	deviation	deviation	NOUN
emaj-124	168	2	6,93609	6,93609	NOUN
emaj-124	168	3	2,82808	2,82808	NOUN
emaj-124	168	4	2,30147	2,30147	NUM
emaj-124	168	5	most	most	ADV
emaj-124	168	6	extreme	extreme	ADJ
emaj-124	168	7	differences	difference	NOUN
emaj-124	168	8	absolute	absolute	ADJ
emaj-124	168	9	,	,	PUNCT
emaj-124	168	10	158	158	NUM
emaj-124	168	11	,	,	PUNCT
emaj-124	168	12	127	127	NUM
emaj-124	168	13	,	,	PUNCT
emaj-124	168	14	134	134	NUM
emaj-124	168	15	positive	positive	ADJ
emaj-124	168	16	,	,	PUNCT
emaj-124	168	17	109	109	NUM
emaj-124	168	18	,	,	PUNCT
emaj-124	168	19	082	082	NUM
emaj-124	168	20	,	,	PUNCT
emaj-124	168	21	088	088	NUM
emaj-124	168	22	negative	negative	ADJ
emaj-124	168	23	-,158	-,158	ADJ
emaj-124	168	24	-,127	-,127	ADJ
emaj-124	168	25	-,134	-,134	ADJ
emaj-124	168	26	kolmogorov	kolmogorov	ADJ
emaj-124	168	27	-	-	PUNCT
emaj-124	168	28	smirnov	smirnov	PROPN
emaj-124	168	29	z	z	NOUN
emaj-124	168	30	3,088	3,088	NUM
emaj-124	168	31	2,492	2,492	NUM
emaj-124	168	32	2,625	2,625	NUM
emaj-124	168	33	asymp	asymp	NOUN
emaj-124	168	34	.	.	PUNCT
emaj-124	169	1	sig	sig	PROPN
emaj-124	169	2	.	.	PUNCT
emaj-124	170	1	(	(	PUNCT
emaj-124	170	2	2	2	NUM
emaj-124	170	3	-	-	PUNCT
emaj-124	170	4	tailed	tail	VERB
emaj-124	170	5	)	)	PUNCT
emaj-124	170	6	,	,	PUNCT
emaj-124	170	7	000	000	NUM
emaj-124	170	8	,	,	PUNCT
emaj-124	170	9	000	000	NUM
emaj-124	170	10	,	,	PUNCT
emaj-124	170	11	000	000	NUM
emaj-124	170	12	h0=	h0=	PROPN
emaj-124	170	13	the	the	DET
emaj-124	170	14	sub	sub	NOUN
emaj-124	170	15	-	-	NOUN
emaj-124	170	16	dimensions	dimension	NOUN
emaj-124	170	17	of	of	ADP
emaj-124	170	18	the	the	DET
emaj-124	170	19	scpgmm	scpgmm	NOUN
emaj-124	170	20	have	have	VERB
emaj-124	170	21	normal	normal	ADJ
emaj-124	170	22	distribution	distribution	NOUN
emaj-124	170	23	.	.	PUNCT
emaj-124	171	1	h1=	h1=	AUX
emaj-124	171	2	the	the	DET
emaj-124	171	3	sub	sub	NOUN
emaj-124	171	4	-	-	NOUN
emaj-124	171	5	dimensions	dimension	NOUN
emaj-124	171	6	of	of	ADP
emaj-124	171	7	the	the	DET
emaj-124	171	8	scpgmm	scpgmm	NOUN
emaj-124	171	9	do	do	AUX
emaj-124	171	10	not	not	PART
emaj-124	171	11	have	have	VERB
emaj-124	171	12	normal	normal	ADJ
emaj-124	171	13	distribution	distribution	NOUN
emaj-124	171	14	.	.	PUNCT
emaj-124	172	1	as	as	SCONJ
emaj-124	172	2	shown	show	VERB
emaj-124	172	3	in	in	ADP
emaj-124	172	4	table	table	NOUN
emaj-124	172	5	5	5	NUM
emaj-124	172	6	,	,	PUNCT
emaj-124	172	7	the	the	DET
emaj-124	172	8	hypothesis	hypothesis	NOUN
emaj-124	172	9	h0	h0	NOUN
emaj-124	172	10	is	be	AUX
emaj-124	172	11	rejected	reject	VERB
emaj-124	172	12	because	because	SCONJ
emaj-124	172	13	p	p	X
emaj-124	172	14	<	<	X
emaj-124	172	15	0,05	0,05	NOUN
emaj-124	172	16	.	.	PUNCT
emaj-124	173	1	in	in	ADP
emaj-124	173	2	other	other	ADJ
emaj-124	173	3	words	word	NOUN
emaj-124	173	4	,	,	PUNCT
emaj-124	173	5	the	the	DET
emaj-124	173	6	subdimensions	subdimension	NOUN
emaj-124	173	7	of	of	ADP
emaj-124	173	8	the	the	DET
emaj-124	173	9	scpgmm	scpgmm	NOUN
emaj-124	173	10	do	do	AUX
emaj-124	173	11	not	not	PART
emaj-124	173	12	have	have	VERB
emaj-124	173	13	normal	normal	ADJ
emaj-124	173	14	distribution	distribution	NOUN
emaj-124	173	15	.	.	PUNCT
emaj-124	174	1	mann	mann	PROPN
emaj-124	174	2	-	-	PUNCT
emaj-124	174	3	whitney	whitney	PROPN
emaj-124	174	4	u	u	PROPN
emaj-124	174	5	and	and	CCONJ
emaj-124	174	6	kruskal	kruskal	PROPN
emaj-124	174	7	wallis	wallis	PROPN
emaj-124	174	8	nonparametric	nonparametric	PROPN
emaj-124	174	9	tests	test	NOUN
emaj-124	174	10	were	be	AUX
emaj-124	174	11	applied	apply	VERB
emaj-124	174	12	to	to	ADP
emaj-124	174	13	the	the	DET
emaj-124	174	14	three	three	NUM
emaj-124	174	15	sub	sub	NOUN
emaj-124	174	16	-	-	NOUN
emaj-124	174	17	dimensions	dimension	NOUN
emaj-124	174	18	of	of	ADP
emaj-124	174	19	the	the	DET
emaj-124	174	20	scpgmm	scpgmm	NOUN
emaj-124	174	21	according	accord	VERB
emaj-124	174	22	to	to	ADP
emaj-124	174	23	gender	gender	NOUN
emaj-124	174	24	,	,	PUNCT
emaj-124	174	25	age	age	NOUN
emaj-124	174	26	,	,	PUNCT
emaj-124	174	27	marital	marital	ADJ
emaj-124	174	28	status	status	NOUN
emaj-124	174	29	,	,	PUNCT
emaj-124	174	30	education	education	NOUN
emaj-124	174	31	,	,	PUNCT
emaj-124	174	32	occupation	occupation	NOUN
emaj-124	174	33	and	and	CCONJ
emaj-124	174	34	income	income	NOUN
emaj-124	174	35	.	.	PUNCT
emaj-124	175	1	table	table	NOUN
emaj-124	175	2	6	6	NUM
emaj-124	175	3	:	:	PUNCT
emaj-124	175	4	variations	variation	NOUN
emaj-124	175	5	test	test	NOUN
emaj-124	175	6	results	result	NOUN
emaj-124	175	7	of	of	ADP
emaj-124	175	8	the	the	DET
emaj-124	175	9	subdimensions	subdimension	NOUN
emaj-124	175	10	of	of	ADP
emaj-124	175	11	the	the	DET
emaj-124	175	12	scpgmm	scpgmm	NOUN
emaj-124	175	13	according	accord	VERB
emaj-124	175	14	to	to	ADP
emaj-124	175	15	consumer	consumer	NOUN
emaj-124	175	16	demographics	demographic	NOUN
emaj-124	175	17	(	(	PUNCT
emaj-124	175	18	variables	variable	NOUN
emaj-124	175	19	)	)	PUNCT
emaj-124	175	20	variables	variable	VERB
emaj-124	175	21	subdimension	subdimension	NOUN
emaj-124	175	22	test	test	NOUN
emaj-124	175	23	type	type	NOUN
emaj-124	175	24	p	p	NOUN
emaj-124	175	25	gender	gender	NOUN
emaj-124	175	26	f1	f1	PROPN
emaj-124	175	27	mann	mann	PROPN
emaj-124	175	28	whitney	whitney	PROPN
emaj-124	175	29	u	u	PROPN
emaj-124	175	30	0,006	0,006	PROPN
emaj-124	175	31	*	*	PUNCT
emaj-124	175	32	f2	f2	PROPN
emaj-124	175	33	mann	mann	PROPN
emaj-124	175	34	whitney	whitney	PROPN
emaj-124	175	35	u	u	PROPN
emaj-124	175	36	0,205	0,205	NUM
emaj-124	175	37	f3	f3	PROPN
emaj-124	175	38	mann	mann	PROPN
emaj-124	175	39	whitney	whitney	PROPN
emaj-124	175	40	u	u	PROPN
emaj-124	175	41	0,012	0,012	PROPN
emaj-124	175	42	*	*	SYM
emaj-124	175	43	age	age	NOUN
emaj-124	175	44	f1	f1	NOUN
emaj-124	175	45	kruskal	kruskal	NOUN
emaj-124	175	46	wallis	wallis	PROPN
emaj-124	175	47	0,000	0,000	PROPN
emaj-124	175	48	*	*	PUNCT
emaj-124	176	1	f2	f2	PROPN
emaj-124	176	2	kruskal	kruskal	NOUN
emaj-124	176	3	wallis	wallis	PROPN
emaj-124	176	4	0	0	PROPN
emaj-124	176	5	,	,	PUNCT
emaj-124	176	6	412	412	NUM
emaj-124	176	7	f3	f3	ADJ
emaj-124	176	8	kruskal	kruskal	PROPN
emaj-124	176	9	wallis	wallis	PROPN
emaj-124	176	10	0,375	0,375	PROPN
emaj-124	176	11	marital	marital	ADJ
emaj-124	176	12	status	status	NOUN
emaj-124	176	13	f1	f1	PROPN
emaj-124	176	14	kruskal	kruskal	PROPN
emaj-124	176	15	wallis	wallis	PROPN
emaj-124	176	16	0,004	0,004	PROPN
emaj-124	176	17	*	*	PUNCT
emaj-124	176	18	f2	f2	PROPN
emaj-124	176	19	kruskal	kruskal	NOUN
emaj-124	176	20	wallis	wallis	PROPN
emaj-124	176	21	0,170	0,170	NUM
emaj-124	176	22	f3	f3	PROPN
emaj-124	176	23	kruskal	kruskal	PROPN
emaj-124	176	24	wallis	wallis	PROPN
emaj-124	176	25	0,002	0,002	NUM
emaj-124	176	26	*	*	PUNCT
emaj-124	176	27	educational	educational	ADJ
emaj-124	176	28	status	status	NOUN
emaj-124	176	29	f1	f1	PROPN
emaj-124	176	30	kruskal	kruskal	PROPN
emaj-124	176	31	wallis	wallis	PROPN
emaj-124	176	32	0,003	0,003	PROPN
emaj-124	176	33	*	*	PUNCT
emaj-124	177	1	f2	f2	PROPN
emaj-124	177	2	kruskal	kruskal	PROPN
emaj-124	177	3	wallis	wallis	PROPN
emaj-124	177	4	0,008	0,008	PROPN
emaj-124	177	5	*	*	PUNCT
emaj-124	177	6	f3	f3	ADJ
emaj-124	177	7	kruskal	kruskal	PROPN
emaj-124	177	8	wallis	wallis	PROPN
emaj-124	177	9	0,380	0,380	NUM
emaj-124	177	10	profession	profession	NOUN
emaj-124	177	11	f1	f1	NOUN
emaj-124	177	12	kruskal	kruskal	PROPN
emaj-124	177	13	wallis	wallis	PROPN
emaj-124	177	14	0,060	0,060	NOUN
emaj-124	177	15	f2	f2	PRON
emaj-124	177	16	kruskal	kruskal	PROPN
emaj-124	177	17	wallis	wallis	PROPN
emaj-124	177	18	0,307	0,307	NUM
emaj-124	178	1	f3	f3	PROPN
emaj-124	178	2	kruskal	kruskal	PROPN
emaj-124	178	3	wallis	wallis	PROPN
emaj-124	178	4	0,154	0,154	NUM
emaj-124	178	5	monthly	monthly	ADJ
emaj-124	178	6	income	income	NOUN
emaj-124	178	7	of	of	ADP
emaj-124	178	8	the	the	DET
emaj-124	178	9	family	family	NOUN
emaj-124	178	10	f1	f1	NOUN
emaj-124	179	1	kruskal	kruskal	PROPN
emaj-124	179	2	wallis	wallis	PROPN
emaj-124	179	3	0,054	0,054	PROPN
emaj-124	180	1	f2	f2	PROPN
emaj-124	181	1	kruskal	kruskal	PROPN
emaj-124	181	2	wallis	wallis	PROPN
emaj-124	181	3	0,067	0,067	NUM
emaj-124	181	4	f3	f3	ADJ
emaj-124	181	5	kruskal	kruskal	PROPN
emaj-124	181	6	wallis	wallis	PROPN
emaj-124	181	7	0,072	0,072	NUM
emaj-124	182	1	*	*	PUNCT
emaj-124	182	2	p	p	X
emaj-124	182	3	<	<	X
emaj-124	182	4	0,05	0,05	NOUN
emaj-124	182	5	;	;	PUNCT
emaj-124	182	6	represents	represent	VERB
emaj-124	182	7	the	the	DET
emaj-124	182	8	differences	difference	NOUN
emaj-124	182	9	among	among	ADP
emaj-124	182	10	the	the	DET
emaj-124	182	11	subdimensions	subdimension	NOUN
emaj-124	182	12	of	of	ADP
emaj-124	182	13	scpgmm	scpgmm	ADJ
emaj-124	182	14	scale	scale	NOUN
emaj-124	182	15	in	in	ADP
emaj-124	182	16	table	table	NOUN
emaj-124	182	17	6	6	NUM
emaj-124	182	18	,	,	PUNCT
emaj-124	182	19	according	accord	VERB
emaj-124	182	20	to	to	ADP
emaj-124	182	21	the	the	DET
emaj-124	182	22	mann	mann	PROPN
emaj-124	182	23	whitney	whitney	PROPN
emaj-124	182	24	u	u	PROPN
emaj-124	182	25	test	test	NOUN
emaj-124	182	26	,	,	PUNCT
emaj-124	182	27	it	it	PRON
emaj-124	182	28	has	have	AUX
emaj-124	182	29	been	be	AUX
emaj-124	182	30	determined	determine	VERB
emaj-124	182	31	that	that	SCONJ
emaj-124	182	32	extraordinary	extraordinary	ADJ
emaj-124	182	33	(	(	PUNCT
emaj-124	182	34	f1	f1	NOUN
emaj-124	182	35	)	)	PUNCT
emaj-124	182	36	and	and	CCONJ
emaj-124	182	37	communication	communication	NOUN
emaj-124	182	38	(	(	PUNCT
emaj-124	182	39	f3	f3	ADJ
emaj-124	182	40	)	)	PUNCT
emaj-124	182	41	sub	sub	ADJ
emaj-124	182	42	-	-	ADJ
emaj-124	182	43	dimension	dimension	ADJ
emaj-124	182	44	varies	varie	NOUN
emaj-124	182	45	according	accord	VERB
emaj-124	182	46	to	to	ADP
emaj-124	182	47	gender	gender	NOUN
emaj-124	182	48	.	.	PUNCT
emaj-124	183	1	in	in	ADP
emaj-124	183	2	the	the	DET
emaj-124	183	3	extraordinary	extraordinary	ADJ
emaj-124	183	4	sub	sub	NOUN
emaj-124	183	5	-	-	NOUN
emaj-124	183	6	dimension	dimension	NOUN
emaj-124	183	7	,	,	PUNCT
emaj-124	183	8	the	the	DET
emaj-124	183	9	average	average	NOUN
emaj-124	183	10	of	of	ADP
emaj-124	183	11	women	woman	NOUN
emaj-124	183	12	(	(	PUNCT
emaj-124	183	13	208,01	208,01	NOUN
emaj-124	183	14	)	)	PUNCT
emaj-124	183	15	is	be	AUX
emaj-124	183	16	found	find	VERB
emaj-124	183	17	to	to	PART
emaj-124	183	18	be	be	AUX
emaj-124	183	19	higher	high	ADJ
emaj-124	183	20	than	than	ADP
emaj-124	183	21	that	that	PRON
emaj-124	183	22	of	of	ADP
emaj-124	183	23	men	man	NOUN
emaj-124	183	24	(	(	PUNCT
emaj-124	183	25	177,16	177,16	NUM
emaj-124	183	26	)	)	PUNCT
emaj-124	183	27	.	.	PUNCT
emaj-124	184	1	when	when	SCONJ
emaj-124	184	2	the	the	DET
emaj-124	184	3	averages	average	NOUN
emaj-124	184	4	of	of	ADP
emaj-124	184	5	communication	communication	NOUN
emaj-124	184	6	subdimension	subdimension	NOUN
emaj-124	184	7	are	be	AUX
emaj-124	184	8	examined	examine	VERB
emaj-124	184	9	,	,	PUNCT
emaj-124	184	10	it	it	PRON
emaj-124	184	11	is	be	AUX
emaj-124	184	12	found	find	VERB
emaj-124	184	13	that	that	SCONJ
emaj-124	184	14	the	the	DET
emaj-124	184	15	average	average	NOUN
emaj-124	184	16	of	of	ADP
emaj-124	184	17	women	woman	NOUN
emaj-124	184	18	(	(	PUNCT
emaj-124	184	19	206,73	206,73	NUM
emaj-124	184	20	)	)	PUNCT
emaj-124	184	21	is	be	AUX
emaj-124	184	22	higher	high	ADJ
emaj-124	184	23	than	than	ADP
emaj-124	184	24	that	that	PRON
emaj-124	184	25	of	of	ADP
emaj-124	184	26	men	man	NOUN
emaj-124	184	27	(	(	PUNCT
emaj-124	184	28	178,41	178,41	NUM
emaj-124	184	29	)	)	PUNCT
emaj-124	184	30	.	.	PUNCT
emaj-124	185	1	volume	volume	NOUN
emaj-124	185	2	7	7	NUM
emaj-124	185	3	no	no	DET
emaj-124	185	4	1	1	NUM
emaj-124	185	5	(	(	PUNCT
emaj-124	185	6	2017	2017	NUM
emaj-124	185	7	)	)	PUNCT
emaj-124	185	8	|	|	ADV
emaj-124	185	9	issn	issn	VERB
emaj-124	185	10	2158	2158	NUM
emaj-124	185	11	-	-	SYM
emaj-124	185	12	8708	8708	NUM
emaj-124	185	13	(	(	PUNCT
emaj-124	185	14	online	online	NOUN
emaj-124	185	15	)	)	PUNCT
emaj-124	185	16	|	|	ADV
emaj-124	185	17	doi	doi	X
emaj-124	185	18	10.5195	10.5195	NUM
emaj-124	185	19	/	/	SYM
emaj-124	185	20	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	186	1	|	|	NOUN
emaj-124	186	2	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-124	186	3	ebru	ebru	NOUN
emaj-124	186	4	onurlubaş	onurlubaş	VERB
emaj-124	186	5	emerging	emerge	VERB
emaj-124	186	6	markets	market	NOUN
emaj-124	186	7	journal	journal	NOUN
emaj-124	186	8	|	|	ADV
emaj-124	186	9	p	p	NOUN
emaj-124	186	10	a	a	DET
emaj-124	186	11	g	g	NOUN
emaj-124	186	12	e	e	NOUN
emaj-124	186	13	|38	|38	NOUN
emaj-124	186	14	among	among	ADP
emaj-124	186	15	the	the	DET
emaj-124	186	16	sub	sub	NOUN
emaj-124	186	17	-	-	NOUN
emaj-124	186	18	dimensions	dimension	NOUN
emaj-124	186	19	of	of	ADP
emaj-124	186	20	scpgmm	scpgmm	NOUN
emaj-124	186	21	,	,	PUNCT
emaj-124	186	22	‘	'	PUNCT
emaj-124	186	23	extraordinary	extraordinary	ADJ
emaj-124	186	24	’	'	PUNCT
emaj-124	186	25	sub	sub	ADJ
emaj-124	186	26	-	-	ADJ
emaj-124	186	27	dimension	dimension	ADJ
emaj-124	186	28	varies	varie	NOUN
emaj-124	186	29	according	accord	VERB
emaj-124	186	30	to	to	ADP
emaj-124	186	31	the	the	DET
emaj-124	186	32	age	age	NOUN
emaj-124	186	33	.	.	PUNCT
emaj-124	187	1	the	the	DET
emaj-124	187	2	average	average	NOUN
emaj-124	187	3	of	of	ADP
emaj-124	187	4	the	the	DET
emaj-124	187	5	age	age	NOUN
emaj-124	187	6	group	group	NOUN
emaj-124	187	7	between	between	ADP
emaj-124	187	8	55	55	NUM
emaj-124	187	9	-	-	SYM
emaj-124	187	10	65	65	NUM
emaj-124	187	11	years	year	NOUN
emaj-124	187	12	(	(	PUNCT
emaj-124	187	13	235,62	235,62	NOUN
emaj-124	187	14	)	)	PUNCT
emaj-124	187	15	has	have	AUX
emaj-124	187	16	been	be	AUX
emaj-124	187	17	found	find	VERB
emaj-124	187	18	to	to	PART
emaj-124	187	19	be	be	AUX
emaj-124	187	20	higher	high	ADJ
emaj-124	187	21	than	than	ADP
emaj-124	187	22	the	the	DET
emaj-124	187	23	other	other	ADJ
emaj-124	187	24	age	age	NOUN
emaj-124	187	25	groups	group	NOUN
emaj-124	187	26	.	.	PUNCT
emaj-124	188	1	when	when	SCONJ
emaj-124	188	2	the	the	DET
emaj-124	188	3	marital	marital	ADJ
emaj-124	188	4	status	status	NOUN
emaj-124	188	5	is	be	AUX
emaj-124	188	6	examined	examine	VERB
emaj-124	188	7	,	,	PUNCT
emaj-124	188	8	it	it	PRON
emaj-124	188	9	is	be	AUX
emaj-124	188	10	determined	determine	VERB
emaj-124	188	11	that	that	SCONJ
emaj-124	188	12	the	the	DET
emaj-124	188	13	averages	average	NOUN
emaj-124	188	14	of	of	ADP
emaj-124	188	15	‘	'	PUNCT
emaj-124	188	16	extraordinary	extraordinary	ADJ
emaj-124	188	17	’	'	PUNCT
emaj-124	188	18	and	and	CCONJ
emaj-124	188	19	‘	'	PUNCT
emaj-124	188	20	communication	communication	NOUN
emaj-124	188	21	’	'	PUNCT
emaj-124	188	22	sub	sub	NOUN
emaj-124	188	23	-	-	ADJ
emaj-124	188	24	dimensions	dimension	NOUN
emaj-124	188	25	vary	vary	VERB
emaj-124	188	26	.	.	PUNCT
emaj-124	189	1	it	it	PRON
emaj-124	189	2	is	be	AUX
emaj-124	189	3	seen	see	VERB
emaj-124	189	4	that	that	SCONJ
emaj-124	189	5	‘	'	PUNCT
emaj-124	189	6	extraordinary	extraordinary	ADJ
emaj-124	189	7	’	'	PUNCT
emaj-124	189	8	sub	sub	NOUN
emaj-124	189	9	-	-	NOUN
emaj-124	189	10	dimension	dimension	NOUN
emaj-124	189	11	of	of	ADP
emaj-124	189	12	the	the	DET
emaj-124	189	13	married	married	ADJ
emaj-124	189	14	(	(	PUNCT
emaj-124	189	15	210,60	210,60	NUM
emaj-124	189	16	)	)	PUNCT
emaj-124	189	17	is	be	AUX
emaj-124	189	18	higher	high	ADJ
emaj-124	189	19	than	than	ADP
emaj-124	189	20	that	that	PRON
emaj-124	189	21	of	of	ADP
emaj-124	189	22	the	the	DET
emaj-124	189	23	single	single	ADJ
emaj-124	189	24	(	(	PUNCT
emaj-124	189	25	173,87	173,87	NUM
emaj-124	189	26	)	)	PUNCT
emaj-124	189	27	and	and	CCONJ
emaj-124	189	28	divorced	divorce	VERB
emaj-124	189	29	(	(	PUNCT
emaj-124	189	30	163,17	163,17	ADJ
emaj-124	189	31	)	)	PUNCT
emaj-124	189	32	,	,	PUNCT
emaj-124	189	33	and	and	CCONJ
emaj-124	189	34	the	the	DET
emaj-124	189	35	averages	average	NOUN
emaj-124	189	36	of	of	ADP
emaj-124	189	37	the	the	DET
emaj-124	189	38	‘	'	PUNCT
emaj-124	189	39	communication	communication	NOUN
emaj-124	189	40	’	'	PUNCT
emaj-124	189	41	subdimension	subdimension	NOUN
emaj-124	189	42	are	be	AUX
emaj-124	189	43	also	also	ADV
emaj-124	189	44	higher	high	ADJ
emaj-124	189	45	for	for	ADP
emaj-124	189	46	the	the	DET
emaj-124	189	47	married	married	ADJ
emaj-124	189	48	(	(	PUNCT
emaj-124	189	49	200,20	200,20	NUM
emaj-124	189	50	)	)	PUNCT
emaj-124	189	51	and	and	CCONJ
emaj-124	189	52	lower	low	ADJ
emaj-124	189	53	for	for	ADP
emaj-124	189	54	the	the	DET
emaj-124	189	55	single	single	ADJ
emaj-124	189	56	(	(	PUNCT
emaj-124	189	57	173,81	173,81	NUM
emaj-124	189	58	)	)	PUNCT
emaj-124	189	59	and	and	CCONJ
emaj-124	189	60	the	the	DET
emaj-124	189	61	divorced	divorced	ADJ
emaj-124	189	62	(	(	PUNCT
emaj-124	189	63	157,42	157,42	NUM
emaj-124	189	64	)	)	PUNCT
emaj-124	189	65	.	.	PUNCT
emaj-124	190	1	it	it	PRON
emaj-124	190	2	appears	appear	VERB
emaj-124	190	3	that	that	SCONJ
emaj-124	190	4	the	the	DET
emaj-124	190	5	educational	educational	ADJ
emaj-124	190	6	status	status	NOUN
emaj-124	190	7	varies	vary	VERB
emaj-124	190	8	according	accord	VERB
emaj-124	190	9	to	to	ADP
emaj-124	190	10	the	the	DET
emaj-124	190	11	sub	sub	NOUN
emaj-124	190	12	-	-	ADJ
emaj-124	190	13	dimensions	dimension	NOUN
emaj-124	190	14	‘	'	PUNCT
emaj-124	190	15	extraordinary	extraordinary	ADJ
emaj-124	190	16	’	'	PUNCT
emaj-124	190	17	and	and	CCONJ
emaj-124	190	18	‘	'	PUNCT
emaj-124	190	19	interesting	interesting	ADJ
emaj-124	190	20	and	and	CCONJ
emaj-124	190	21	surprising	surprising	ADJ
emaj-124	190	22	’	'	PUNCT
emaj-124	190	23	.	.	PUNCT
emaj-124	191	1	it	it	PRON
emaj-124	191	2	has	have	AUX
emaj-124	191	3	been	be	AUX
emaj-124	191	4	found	find	VERB
emaj-124	191	5	that	that	SCONJ
emaj-124	191	6	the	the	DET
emaj-124	191	7	averages	average	NOUN
emaj-124	191	8	of	of	ADP
emaj-124	191	9	‘	'	PUNCT
emaj-124	191	10	extraordinary	extraordinary	ADJ
emaj-124	191	11	’	'	PUNCT
emaj-124	191	12	sub	sub	NOUN
emaj-124	191	13	-	-	NOUN
emaj-124	191	14	dimension	dimension	ADJ
emaj-124	191	15	(	(	PUNCT
emaj-124	191	16	209,69	209,69	NUM
emaj-124	191	17	)	)	PUNCT
emaj-124	191	18	and	and	CCONJ
emaj-124	191	19	the	the	DET
emaj-124	191	20	'	'	PUNCT
emaj-124	191	21	interesting	interesting	ADJ
emaj-124	191	22	and	and	CCONJ
emaj-124	191	23	surprising	surprising	ADJ
emaj-124	191	24	'	'	PUNCT
emaj-124	191	25	sub	sub	NOUN
emaj-124	191	26	-	-	NOUN
emaj-124	191	27	dimension	dimension	ADJ
emaj-124	191	28	(	(	PUNCT
emaj-124	191	29	203,03	203,03	NUM
emaj-124	191	30	)	)	PUNCT
emaj-124	191	31	of	of	ADP
emaj-124	191	32	the	the	DET
emaj-124	191	33	persons	person	NOUN
emaj-124	191	34	with	with	ADP
emaj-124	191	35	a	a	DET
emaj-124	191	36	master	master	NOUN
emaj-124	191	37	’s	’s	PART
emaj-124	191	38	degree	degree	NOUN
emaj-124	191	39	are	be	AUX
emaj-124	191	40	higher	high	ADJ
emaj-124	191	41	than	than	ADP
emaj-124	191	42	the	the	DET
emaj-124	191	43	others	other	NOUN
emaj-124	191	44	.	.	PUNCT
emaj-124	192	1	6	6	X
emaj-124	192	2	.	.	X
emaj-124	192	3	conclusion	conclusion	NOUN
emaj-124	192	4	the	the	DET
emaj-124	192	5	fact	fact	NOUN
emaj-124	192	6	that	that	SCONJ
emaj-124	192	7	the	the	DET
emaj-124	192	8	communication	communication	NOUN
emaj-124	192	9	and	and	CCONJ
emaj-124	192	10	information	information	NOUN
emaj-124	192	11	technologies	technology	NOUN
emaj-124	192	12	evolving	evolve	VERB
emaj-124	192	13	with	with	ADP
emaj-124	192	14	globalization	globalization	NOUN
emaj-124	192	15	is	be	AUX
emaj-124	192	16	rapidly	rapidly	ADV
emaj-124	192	17	influencing	influence	VERB
emaj-124	192	18	human	human	ADJ
emaj-124	192	19	life	life	NOUN
emaj-124	192	20	has	have	AUX
emaj-124	192	21	caused	cause	VERB
emaj-124	192	22	changes	change	NOUN
emaj-124	192	23	in	in	ADP
emaj-124	192	24	consumption	consumption	NOUN
emaj-124	192	25	patterns	pattern	NOUN
emaj-124	192	26	and	and	CCONJ
emaj-124	192	27	lifestyles	lifestyle	NOUN
emaj-124	192	28	.	.	PUNCT
emaj-124	193	1	enterprises	enterprise	NOUN
emaj-124	193	2	that	that	PRON
emaj-124	193	3	want	want	VERB
emaj-124	193	4	to	to	PART
emaj-124	193	5	keep	keep	VERB
emaj-124	193	6	up	up	ADP
emaj-124	193	7	with	with	ADP
emaj-124	193	8	these	these	DET
emaj-124	193	9	consumption	consumption	NOUN
emaj-124	193	10	patterns	pattern	NOUN
emaj-124	193	11	have	have	AUX
emaj-124	193	12	had	have	VERB
emaj-124	193	13	to	to	PART
emaj-124	193	14	look	look	VERB
emaj-124	193	15	for	for	ADP
emaj-124	193	16	different	different	ADJ
emaj-124	193	17	holding	hold	VERB
emaj-124	193	18	efforts	effort	NOUN
emaj-124	193	19	to	to	PART
emaj-124	193	20	be	be	AUX
emaj-124	193	21	able	able	ADJ
emaj-124	193	22	to	to	PART
emaj-124	193	23	take	take	VERB
emaj-124	193	24	place	place	NOUN
emaj-124	193	25	in	in	ADP
emaj-124	193	26	the	the	DET
emaj-124	193	27	market	market	NOUN
emaj-124	193	28	.	.	PUNCT
emaj-124	194	1	especially	especially	ADV
emaj-124	194	2	,	,	PUNCT
emaj-124	194	3	due	due	ADP
emaj-124	194	4	to	to	ADP
emaj-124	194	5	the	the	DET
emaj-124	194	6	fact	fact	NOUN
emaj-124	194	7	that	that	SCONJ
emaj-124	194	8	small	small	ADJ
emaj-124	194	9	businesses	business	NOUN
emaj-124	194	10	have	have	AUX
emaj-124	194	11	limited	limit	VERB
emaj-124	194	12	budgets	budget	NOUN
emaj-124	194	13	for	for	ADP
emaj-124	194	14	their	their	PRON
emaj-124	194	15	marketing	marketing	NOUN
emaj-124	194	16	activities	activity	NOUN
emaj-124	194	17	,	,	PUNCT
emaj-124	194	18	they	they	PRON
emaj-124	194	19	have	have	AUX
emaj-124	194	20	been	be	AUX
emaj-124	194	21	looking	look	VERB
emaj-124	194	22	for	for	ADP
emaj-124	194	23	marketing	marketing	NOUN
emaj-124	194	24	strategies	strategy	NOUN
emaj-124	194	25	that	that	PRON
emaj-124	194	26	will	will	AUX
emaj-124	194	27	create	create	VERB
emaj-124	194	28	competitive	competitive	ADJ
emaj-124	194	29	advantages	advantage	NOUN
emaj-124	194	30	without	without	ADP
emaj-124	194	31	forcing	force	VERB
emaj-124	194	32	their	their	PRON
emaj-124	194	33	budgets	budget	NOUN
emaj-124	194	34	.	.	PUNCT
emaj-124	195	1	one	one	NUM
emaj-124	195	2	of	of	ADP
emaj-124	195	3	these	these	DET
emaj-124	195	4	strategies	strategy	NOUN
emaj-124	195	5	is	be	AUX
emaj-124	195	6	guerrilla	guerrilla	NOUN
emaj-124	195	7	marketing	marketing	NOUN
emaj-124	195	8	.	.	PUNCT
emaj-124	196	1	guerrilla	guerrilla	NOUN
emaj-124	196	2	marketing	marketing	NOUN
emaj-124	196	3	is	be	AUX
emaj-124	196	4	a	a	DET
emaj-124	196	5	marketing	marketing	NOUN
emaj-124	196	6	method	method	NOUN
emaj-124	196	7	that	that	PRON
emaj-124	196	8	enables	enable	VERB
emaj-124	196	9	low	low	ADJ
emaj-124	196	10	-	-	PUNCT
emaj-124	196	11	budget	budget	NOUN
emaj-124	196	12	brands	brand	NOUN
emaj-124	196	13	to	to	PART
emaj-124	196	14	place	place	VERB
emaj-124	196	15	their	their	PRON
emaj-124	196	16	products	product	NOUN
emaj-124	196	17	in	in	ADP
emaj-124	196	18	consumer	consumer	NOUN
emaj-124	196	19	consciousness	consciousness	NOUN
emaj-124	196	20	by	by	ADP
emaj-124	196	21	creating	create	VERB
emaj-124	196	22	sensations	sensation	NOUN
emaj-124	196	23	that	that	PRON
emaj-124	196	24	emerge	emerge	VERB
emaj-124	196	25	in	in	ADP
emaj-124	196	26	unexpected	unexpected	ADJ
emaj-124	196	27	places	place	NOUN
emaj-124	196	28	and	and	CCONJ
emaj-124	196	29	times	time	NOUN
emaj-124	196	30	with	with	ADP
emaj-124	196	31	creative	creative	ADJ
emaj-124	196	32	,	,	PUNCT
emaj-124	196	33	extraordinary	extraordinary	ADJ
emaj-124	196	34	,	,	PUNCT
emaj-124	196	35	exciting	exciting	ADJ
emaj-124	196	36	and	and	CCONJ
emaj-124	196	37	surprising	surprising	ADJ
emaj-124	196	38	tactics	tactic	NOUN
emaj-124	196	39	.	.	PUNCT
emaj-124	197	1	guerrilla	guerrilla	NOUN
emaj-124	197	2	marketing	marketing	NOUN
emaj-124	197	3	was	be	AUX
emaj-124	197	4	initially	initially	ADV
emaj-124	197	5	applied	apply	VERB
emaj-124	197	6	to	to	ADP
emaj-124	197	7	small	small	ADJ
emaj-124	197	8	businesses	business	NOUN
emaj-124	197	9	due	due	ADJ
emaj-124	197	10	to	to	ADP
emaj-124	197	11	its	its	PRON
emaj-124	197	12	low	low	ADJ
emaj-124	197	13	cost	cost	NOUN
emaj-124	197	14	,	,	PUNCT
emaj-124	197	15	but	but	CCONJ
emaj-124	197	16	later	later	ADV
emaj-124	197	17	on	on	ADV
emaj-124	197	18	,	,	PUNCT
emaj-124	197	19	it	it	PRON
emaj-124	197	20	became	became	AUX
emaj-124	197	21	used	use	VERB
emaj-124	197	22	as	as	ADP
emaj-124	197	23	a	a	DET
emaj-124	197	24	marketing	marketing	NOUN
emaj-124	197	25	strategy	strategy	NOUN
emaj-124	197	26	in	in	ADP
emaj-124	197	27	large	large	ADJ
emaj-124	197	28	enterprises	enterprise	NOUN
emaj-124	197	29	because	because	SCONJ
emaj-124	197	30	of	of	ADP
emaj-124	197	31	its	its	PRON
emaj-124	197	32	low	low	ADJ
emaj-124	197	33	cost	cost	NOUN
emaj-124	197	34	and	and	CCONJ
emaj-124	197	35	attractiveness	attractiveness	NOUN
emaj-124	197	36	.	.	PUNCT
emaj-124	198	1	in	in	ADP
emaj-124	198	2	guerrilla	guerrilla	NOUN
emaj-124	198	3	marketing	marketing	NOUN
emaj-124	198	4	,	,	PUNCT
emaj-124	198	5	businesses	business	NOUN
emaj-124	198	6	should	should	AUX
emaj-124	198	7	act	act	VERB
emaj-124	198	8	as	as	ADP
emaj-124	198	9	a	a	DET
emaj-124	198	10	guerrilla	guerrilla	NOUN
emaj-124	198	11	warrior	warrior	NOUN
emaj-124	198	12	.	.	PUNCT
emaj-124	199	1	in	in	ADP
emaj-124	199	2	other	other	ADJ
emaj-124	199	3	words	word	NOUN
emaj-124	199	4	,	,	PUNCT
emaj-124	199	5	when	when	SCONJ
emaj-124	199	6	trying	try	VERB
emaj-124	199	7	to	to	PART
emaj-124	199	8	attract	attract	VERB
emaj-124	199	9	attention	attention	NOUN
emaj-124	199	10	to	to	ADP
emaj-124	199	11	another	another	DET
emaj-124	199	12	place	place	NOUN
emaj-124	199	13	as	as	ADP
emaj-124	199	14	a	a	DET
emaj-124	199	15	guerrilla	guerrilla	NOUN
emaj-124	199	16	warrior	warrior	NOUN
emaj-124	199	17	,	,	PUNCT
emaj-124	199	18	they	they	PRON
emaj-124	199	19	should	should	AUX
emaj-124	199	20	use	use	VERB
emaj-124	199	21	strategies	strategy	NOUN
emaj-124	199	22	that	that	PRON
emaj-124	199	23	can	can	AUX
emaj-124	199	24	be	be	AUX
emaj-124	199	25	used	use	VERB
emaj-124	199	26	in	in	ADP
emaj-124	199	27	unexpected	unexpected	ADJ
emaj-124	199	28	places	place	NOUN
emaj-124	199	29	at	at	ADP
emaj-124	199	30	an	an	DET
emaj-124	199	31	exciting	exciting	ADJ
emaj-124	199	32	,	,	PUNCT
emaj-124	199	33	interesting	interesting	ADJ
emaj-124	199	34	,	,	PUNCT
emaj-124	199	35	different	different	ADJ
emaj-124	199	36	,	,	PUNCT
emaj-124	199	37	surprising	surprising	ADJ
emaj-124	199	38	and	and	CCONJ
emaj-124	199	39	creative	creative	ADJ
emaj-124	199	40	time	time	NOUN
emaj-124	199	41	.	.	PUNCT
emaj-124	200	1	creative	creative	ADJ
emaj-124	200	2	ideas	idea	NOUN
emaj-124	200	3	used	use	VERB
emaj-124	200	4	in	in	ADP
emaj-124	200	5	guerrilla	guerrilla	NOUN
emaj-124	200	6	marketing	marketing	NOUN
emaj-124	200	7	techniques	technique	NOUN
emaj-124	200	8	will	will	AUX
emaj-124	200	9	appeal	appeal	VERB
emaj-124	200	10	to	to	ADP
emaj-124	200	11	consumers	consumer	NOUN
emaj-124	200	12	and	and	CCONJ
emaj-124	200	13	they	they	PRON
emaj-124	200	14	will	will	AUX
emaj-124	200	15	share	share	VERB
emaj-124	200	16	their	their	PRON
emaj-124	200	17	experiences	experience	NOUN
emaj-124	200	18	and	and	CCONJ
emaj-124	200	19	photographs	photograph	NOUN
emaj-124	200	20	or	or	CCONJ
emaj-124	200	21	videos	video	NOUN
emaj-124	200	22	on	on	ADP
emaj-124	200	23	the	the	DET
emaj-124	200	24	social	social	ADJ
emaj-124	200	25	media	medium	NOUN
emaj-124	200	26	.	.	PUNCT
emaj-124	201	1	thus	thus	ADV
emaj-124	201	2	,	,	PUNCT
emaj-124	201	3	the	the	DET
emaj-124	201	4	brand	brand	NOUN
emaj-124	201	5	will	will	AUX
emaj-124	201	6	also	also	ADV
emaj-124	201	7	reach	reach	VERB
emaj-124	201	8	people	people	NOUN
emaj-124	201	9	such	such	ADJ
emaj-124	201	10	as	as	ADP
emaj-124	201	11	a	a	DET
emaj-124	201	12	virus	virus	NOUN
emaj-124	201	13	via	via	ADP
emaj-124	201	14	internet	internet	NOUN
emaj-124	201	15	and	and	CCONJ
emaj-124	201	16	the	the	DET
emaj-124	201	17	popularity	popularity	NOUN
emaj-124	201	18	will	will	AUX
emaj-124	201	19	increase	increase	VERB
emaj-124	201	20	.	.	PUNCT
emaj-124	202	1	in	in	ADP
emaj-124	202	2	the	the	DET
emaj-124	202	3	study	study	NOUN
emaj-124	202	4	conducted	conduct	VERB
emaj-124	202	5	with	with	ADP
emaj-124	202	6	384	384	NUM
emaj-124	202	7	people	people	NOUN
emaj-124	202	8	in	in	ADP
emaj-124	202	9	izmir	izmir	PROPN
emaj-124	202	10	province	province	PROPN
emaj-124	202	11	,	,	PUNCT
emaj-124	202	12	due	due	ADP
emaj-124	202	13	to	to	ADP
emaj-124	202	14	the	the	DET
emaj-124	202	15	exploratory	exploratory	ADJ
emaj-124	202	16	factor	factor	NOUN
emaj-124	202	17	analysis	analysis	NOUN
emaj-124	202	18	performed	perform	VERB
emaj-124	202	19	on	on	ADP
emaj-124	202	20	the	the	DET
emaj-124	202	21	scale	scale	NOUN
emaj-124	202	22	of	of	ADP
emaj-124	202	23	consumer	consumer	NOUN
emaj-124	202	24	perception	perception	NOUN
emaj-124	202	25	on	on	ADP
emaj-124	202	26	guerrilla	guerrilla	NOUN
emaj-124	202	27	marketing	marketing	NOUN
emaj-124	202	28	methods	method	NOUN
emaj-124	202	29	;	;	PUNCT
emaj-124	202	30	3	3	NUM
emaj-124	202	31	sub	sub	NOUN
emaj-124	202	32	-	-	NOUN
emaj-124	202	33	dimensions	dimension	NOUN
emaj-124	202	34	have	have	AUX
emaj-124	202	35	been	be	AUX
emaj-124	202	36	identified	identify	VERB
emaj-124	202	37	:	:	PUNCT
emaj-124	202	38	factor	factor	NOUN
emaj-124	202	39	1	1	NUM
emaj-124	202	40	is	be	AUX
emaj-124	202	41	“	"	PUNCT
emaj-124	202	42	extraordinary	extraordinary	ADJ
emaj-124	202	43	”	"	PUNCT
emaj-124	202	44	,	,	PUNCT
emaj-124	202	45	factor	factor	NOUN
emaj-124	202	46	2	2	NUM
emaj-124	202	47	is	be	AUX
emaj-124	202	48	“	"	PUNCT
emaj-124	202	49	interesting	interesting	ADJ
emaj-124	202	50	and	and	CCONJ
emaj-124	202	51	surprising	surprising	ADJ
emaj-124	202	52	”	"	PUNCT
emaj-124	202	53	,	,	PUNCT
emaj-124	202	54	factor	factor	NOUN
emaj-124	202	55	3	3	NUM
emaj-124	202	56	is	be	AUX
emaj-124	202	57	“	"	PUNCT
emaj-124	202	58	communication	communication	NOUN
emaj-124	202	59	”	"	PUNCT
emaj-124	202	60	.	.	PUNCT
emaj-124	203	1	factor	factor	NOUN
emaj-124	203	2	1	1	NUM
emaj-124	203	3	extraordinary	extraordinary	ADJ
emaj-124	203	4	:	:	PUNCT
emaj-124	203	5	consumers	consumer	NOUN
emaj-124	203	6	see	see	VERB
emaj-124	203	7	guerrilla	guerrilla	NOUN
emaj-124	203	8	marketing	marketing	NOUN
emaj-124	203	9	techniques	technique	NOUN
emaj-124	203	10	that	that	PRON
emaj-124	203	11	are	be	AUX
emaj-124	203	12	more	more	ADV
emaj-124	203	13	creative	creative	ADJ
emaj-124	203	14	as	as	ADP
emaj-124	203	15	an	an	DET
emaj-124	203	16	unconventional	unconventional	ADJ
emaj-124	203	17	marketing	marketing	NOUN
emaj-124	203	18	method	method	NOUN
emaj-124	203	19	whixh	whixh	PROPN
emaj-124	203	20	uses	use	VERB
emaj-124	203	21	imaginative	imaginative	ADJ
emaj-124	203	22	,	,	PUNCT
emaj-124	203	23	fun	fun	ADJ
emaj-124	203	24	,	,	PUNCT
emaj-124	203	25	creative	creative	ADJ
emaj-124	203	26	techniques	technique	NOUN
emaj-124	203	27	by	by	ADP
emaj-124	203	28	standing	stand	VERB
emaj-124	203	29	out	out	ADP
emaj-124	203	30	amongst	amongst	ADP
emaj-124	203	31	other	other	ADJ
emaj-124	203	32	traditional	traditional	ADJ
emaj-124	203	33	marketing	marketing	NOUN
emaj-124	203	34	methods	method	NOUN
emaj-124	203	35	,	,	PUNCT
emaj-124	203	36	television	television	NOUN
emaj-124	203	37	and	and	CCONJ
emaj-124	203	38	radio	radio	NOUN
emaj-124	203	39	channels	channel	NOUN
emaj-124	203	40	,	,	PUNCT
emaj-124	203	41	billboards	billboard	NOUN
emaj-124	203	42	,	,	PUNCT
emaj-124	203	43	newspapers	newspaper	NOUN
emaj-124	203	44	,	,	PUNCT
emaj-124	203	45	and	and	CCONJ
emaj-124	203	46	magazines	magazine	NOUN
emaj-124	203	47	.	.	PUNCT
emaj-124	204	1	factor	factor	NOUN
emaj-124	204	2	2	2	NUM
emaj-124	204	3	interesting	interesting	ADJ
emaj-124	204	4	and	and	CCONJ
emaj-124	204	5	surprising	surprising	ADJ
emaj-124	204	6	:	:	PUNCT
emaj-124	204	7	the	the	DET
emaj-124	204	8	guerrilla	guerrilla	NOUN
emaj-124	204	9	marketing	marketing	NOUN
emaj-124	204	10	method	method	NOUN
emaj-124	204	11	draws	draw	VERB
emaj-124	204	12	the	the	DET
emaj-124	204	13	attention	attention	NOUN
emaj-124	204	14	of	of	ADP
emaj-124	204	15	consumers	consumer	NOUN
emaj-124	204	16	to	to	ADP
emaj-124	204	17	a	a	DET
emaj-124	204	18	great	great	ADJ
emaj-124	204	19	extent	extent	NOUN
emaj-124	204	20	by	by	ADP
emaj-124	204	21	using	use	VERB
emaj-124	204	22	unconventional	unconventional	ADJ
emaj-124	204	23	tools	tool	NOUN
emaj-124	204	24	,	,	PUNCT
emaj-124	204	25	and	and	CCONJ
emaj-124	204	26	various	various	ADJ
emaj-124	204	27	brands	brand	NOUN
emaj-124	204	28	are	be	AUX
emaj-124	204	29	imbedded	imbed	VERB
emaj-124	204	30	in	in	ADP
emaj-124	204	31	consumers	consumer	NOUN
emaj-124	204	32	’	'	PUNCT
emaj-124	204	33	subconscious	subconscious	ADJ
emaj-124	204	34	,	,	PUNCT
emaj-124	204	35	thus	thus	ADV
emaj-124	204	36	it	it	PRON
emaj-124	204	37	is	be	AUX
emaj-124	204	38	changing	change	VERB
emaj-124	204	39	the	the	DET
emaj-124	204	40	consumption	consumption	NOUN
emaj-124	204	41	habits	habit	NOUN
emaj-124	204	42	at	at	ADP
emaj-124	204	43	a	a	DET
emaj-124	204	44	low	low	ADJ
emaj-124	204	45	cost	cost	NOUN
emaj-124	204	46	.	.	PUNCT
emaj-124	205	1	brands	brand	NOUN
emaj-124	205	2	unexpectedly	unexpectedly	ADV
emaj-124	205	3	and	and	CCONJ
emaj-124	205	4	suddenly	suddenly	ADV
emaj-124	205	5	come	come	VERB
emaj-124	205	6	out	out	ADP
emaj-124	205	7	with	with	ADP
emaj-124	205	8	different	different	ADJ
emaj-124	205	9	methods	method	NOUN
emaj-124	205	10	and	and	CCONJ
emaj-124	205	11	the	the	DET
emaj-124	205	12	consumer	consumer	NOUN
emaj-124	205	13	is	be	AUX
emaj-124	205	14	surprised	surprised	ADJ
emaj-124	205	15	and	and	CCONJ
emaj-124	205	16	excited	excited	ADJ
emaj-124	205	17	.	.	PUNCT
emaj-124	206	1	for	for	ADP
emaj-124	206	2	example	example	NOUN
emaj-124	206	3	;	;	PUNCT
emaj-124	206	4	mc	mc	PROPN
emaj-124	206	5	donald	donald	PROPN
emaj-124	206	6	's	's	PART
emaj-124	206	7	use	use	NOUN
emaj-124	206	8	of	of	ADP
emaj-124	206	9	his	his	PRON
emaj-124	206	10	own	own	ADJ
emaj-124	206	11	brand	brand	NOUN
emaj-124	206	12	as	as	ADP
emaj-124	206	13	a	a	DET
emaj-124	206	14	pedestrian	pedestrian	NOUN
emaj-124	206	15	crossing	crossing	NOUN
emaj-124	206	16	had	have	AUX
emaj-124	206	17	been	be	AUX
emaj-124	206	18	used	use	VERB
emaj-124	206	19	in	in	ADP
emaj-124	206	20	europe	europe	PROPN
emaj-124	206	21	as	as	ADP
emaj-124	206	22	an	an	DET
emaj-124	206	23	intriguing	intriguing	ADJ
emaj-124	206	24	and	and	CCONJ
emaj-124	206	25	remarkable	remarkable	ADJ
emaj-124	206	26	guerrilla	guerrilla	NOUN
emaj-124	206	27	marketing	marketing	NOUN
emaj-124	206	28	method	method	NOUN
emaj-124	206	29	.	.	PUNCT
emaj-124	207	1	factor	factor	NOUN
emaj-124	207	2	3	3	NUM
emaj-124	207	3	communication	communication	NOUN
emaj-124	207	4	:	:	PUNCT
emaj-124	207	5	consumers	consumer	NOUN
emaj-124	207	6	think	think	VERB
emaj-124	207	7	that	that	SCONJ
emaj-124	207	8	the	the	DET
emaj-124	207	9	relationship	relationship	NOUN
emaj-124	207	10	and	and	CCONJ
emaj-124	207	11	communication	communication	NOUN
emaj-124	207	12	with	with	ADP
emaj-124	207	13	the	the	DET
emaj-124	207	14	customer	customer	NOUN
emaj-124	207	15	in	in	ADP
emaj-124	207	16	guerrilla	guerrilla	NOUN
emaj-124	207	17	marketing	marketing	NOUN
emaj-124	207	18	techniques	technique	NOUN
emaj-124	207	19	is	be	AUX
emaj-124	207	20	better	well	ADJ
emaj-124	207	21	,	,	PUNCT
emaj-124	207	22	and	and	CCONJ
emaj-124	207	23	that	that	SCONJ
emaj-124	207	24	it	it	PRON
emaj-124	207	25	even	even	ADV
emaj-124	207	26	creates	create	VERB
emaj-124	207	27	an	an	DET
emaj-124	207	28	emotional	emotional	ADJ
emaj-124	207	29	bond	bond	NOUN
emaj-124	207	30	.	.	PUNCT
emaj-124	208	1	when	when	SCONJ
emaj-124	208	2	the	the	DET
emaj-124	208	3	test	test	NOUN
emaj-124	208	4	results	result	NOUN
emaj-124	208	5	of	of	ADP
emaj-124	208	6	the	the	DET
emaj-124	208	7	scpgmm	scpgmm	NOUN
emaj-124	208	8	subdimensions	subdimension	NOUN
emaj-124	208	9	according	accord	VERB
emaj-124	208	10	to	to	ADP
emaj-124	208	11	the	the	DET
emaj-124	208	12	demographic	demographic	ADJ
emaj-124	208	13	characteristics	characteristic	NOUN
emaj-124	208	14	of	of	ADP
emaj-124	208	15	the	the	DET
emaj-124	208	16	consumers	consumer	NOUN
emaj-124	208	17	are	be	AUX
emaj-124	208	18	examined	examine	VERB
emaj-124	208	19	,	,	PUNCT
emaj-124	208	20	it	it	PRON
emaj-124	208	21	has	have	AUX
emaj-124	208	22	been	be	AUX
emaj-124	208	23	found	find	VERB
emaj-124	208	24	that	that	SCONJ
emaj-124	208	25	extraordinary	extraordinary	ADJ
emaj-124	208	26	(	(	PUNCT
emaj-124	208	27	f1	f1	NOUN
emaj-124	208	28	)	)	PUNCT
emaj-124	208	29	sub	sub	ADJ
emaj-124	208	30	-	-	ADJ
emaj-124	208	31	dimension	dimension	ADJ
emaj-124	208	32	varies	varie	NOUN
emaj-124	208	33	according	accord	VERB
emaj-124	208	34	to	to	ADP
emaj-124	208	35	gender	gender	NOUN
emaj-124	208	36	,	,	PUNCT
emaj-124	208	37	age	age	NOUN
emaj-124	208	38	,	,	PUNCT
emaj-124	208	39	education	education	NOUN
emaj-124	208	40	and	and	CCONJ
emaj-124	208	41	marital	marital	ADJ
emaj-124	208	42	status	status	NOUN
emaj-124	208	43	;	;	PUNCT
emaj-124	208	44	interesting	interesting	ADJ
emaj-124	208	45	and	and	CCONJ
emaj-124	208	46	surprising	surprising	ADJ
emaj-124	208	47	(	(	PUNCT
emaj-124	208	48	f2	f2	PROPN
emaj-124	208	49	)	)	PUNCT
emaj-124	208	50	sub	sub	ADJ
emaj-124	208	51	-	-	ADJ
emaj-124	208	52	dimension	dimension	ADJ
emaj-124	208	53	varies	varie	NOUN
emaj-124	208	54	according	accord	VERB
emaj-124	208	55	to	to	ADP
emaj-124	208	56	education	education	NOUN
emaj-124	208	57	;	;	PUNCT
emaj-124	208	58	and	and	CCONJ
emaj-124	208	59	communication	communication	NOUN
emaj-124	208	60	(	(	PUNCT
emaj-124	208	61	f3	f3	ADJ
emaj-124	208	62	)	)	PUNCT
emaj-124	208	63	sub	sub	ADJ
emaj-124	208	64	-	-	ADJ
emaj-124	208	65	dimension	dimension	ADJ
emaj-124	208	66	varies	varie	NOUN
emaj-124	208	67	according	accord	VERB
emaj-124	208	68	to	to	ADP
emaj-124	208	69	gender	gender	NOUN
emaj-124	208	70	and	and	CCONJ
emaj-124	208	71	marital	marital	ADJ
emaj-124	208	72	status	status	NOUN
emaj-124	208	73	.	.	PUNCT
emaj-124	209	1	women	woman	NOUN
emaj-124	209	2	find	find	VERB
emaj-124	209	3	guerrilla	guerrilla	NOUN
emaj-124	209	4	marketing	marketing	NOUN
emaj-124	209	5	method	method	NOUN
emaj-124	209	6	more	more	ADV
emaj-124	209	7	extraordinary	extraordinary	ADJ
emaj-124	209	8	than	than	ADP
emaj-124	209	9	men	man	NOUN
emaj-124	209	10	and	and	CCONJ
emaj-124	209	11	think	think	VERB
emaj-124	209	12	that	that	SCONJ
emaj-124	209	13	communication	communication	NOUN
emaj-124	209	14	is	be	AUX
emaj-124	209	15	better	well	ADJ
emaj-124	209	16	in	in	ADP
emaj-124	209	17	this	this	DET
emaj-124	209	18	marketing	marketing	NOUN
emaj-124	209	19	technique	technique	NOUN
emaj-124	209	20	.	.	PUNCT
emaj-124	210	1	as	as	ADP
emaj-124	210	2	the	the	DET
emaj-124	210	3	average	average	ADJ
emaj-124	210	4	age	age	NOUN
emaj-124	210	5	increases	increase	NOUN
emaj-124	210	6	,	,	PUNCT
emaj-124	210	7	consumers	consumer	NOUN
emaj-124	210	8	think	think	VERB
emaj-124	210	9	that	that	SCONJ
emaj-124	210	10	the	the	DET
emaj-124	210	11	guerrilla	guerrilla	NOUN
emaj-124	210	12	marketing	marketing	NOUN
emaj-124	210	13	method	method	NOUN
emaj-124	210	14	is	be	AUX
emaj-124	210	15	more	more	ADV
emaj-124	210	16	extraordinary	extraordinary	ADJ
emaj-124	210	17	.	.	PUNCT
emaj-124	211	1	married	married	ADJ
emaj-124	211	2	people	people	NOUN
emaj-124	211	3	find	find	VERB
emaj-124	211	4	guerrilla	guerrilla	NOUN
emaj-124	211	5	marketing	marketing	NOUN
emaj-124	211	6	method	method	NOUN
emaj-124	211	7	more	more	ADV
emaj-124	211	8	extraordinary	extraordinary	ADJ
emaj-124	211	9	than	than	ADP
emaj-124	211	10	single	single	ADJ
emaj-124	211	11	and	and	CCONJ
emaj-124	211	12	divorced	divorced	ADJ
emaj-124	211	13	people	people	NOUN
emaj-124	211	14	.	.	PUNCT
emaj-124	212	1	as	as	SCONJ
emaj-124	212	2	the	the	DET
emaj-124	212	3	educational	educational	ADJ
emaj-124	212	4	status	status	NOUN
emaj-124	212	5	increases	increase	NOUN
emaj-124	212	6	,	,	PUNCT
emaj-124	212	7	consumers	consumer	NOUN
emaj-124	212	8	think	think	VERB
emaj-124	212	9	that	that	SCONJ
emaj-124	212	10	the	the	DET
emaj-124	212	11	guerrilla	guerrilla	NOUN
emaj-124	212	12	marketing	marketing	NOUN
emaj-124	212	13	method	method	NOUN
emaj-124	212	14	is	be	AUX
emaj-124	212	15	extraordinary	extraordinary	ADJ
emaj-124	212	16	and	and	CCONJ
emaj-124	212	17	interesting	interesting	ADJ
emaj-124	212	18	and	and	CCONJ
emaj-124	212	19	surprising	surprising	ADJ
emaj-124	212	20	.	.	PUNCT
emaj-124	213	1	the	the	DET
emaj-124	213	2	results	result	NOUN
emaj-124	213	3	obtained	obtain	VERB
emaj-124	213	4	from	from	ADP
emaj-124	213	5	this	this	DET
emaj-124	213	6	study	study	NOUN
emaj-124	213	7	may	may	AUX
emaj-124	213	8	lead	lead	VERB
emaj-124	213	9	the	the	DET
emaj-124	213	10	way	way	NOUN
emaj-124	213	11	for	for	ADP
emaj-124	213	12	those	those	PRON
emaj-124	213	13	who	who	PRON
emaj-124	213	14	are	be	AUX
emaj-124	213	15	considering	consider	VERB
emaj-124	213	16	to	to	PART
emaj-124	213	17	do	do	VERB
emaj-124	213	18	academic	academic	ADJ
emaj-124	213	19	work	work	NOUN
emaj-124	213	20	in	in	ADP
emaj-124	213	21	this	this	DET
emaj-124	213	22	area	area	NOUN
emaj-124	213	23	.	.	PUNCT
emaj-124	214	1	this	this	DET
emaj-124	214	2	study	study	NOUN
emaj-124	214	3	also	also	ADV
emaj-124	214	4	reveals	reveal	VERB
emaj-124	214	5	the	the	DET
emaj-124	214	6	consumers	consumer	NOUN
emaj-124	214	7	’	’	PART
emaj-124	214	8	perception	perception	NOUN
emaj-124	214	9	about	about	ADP
emaj-124	214	10	the	the	DET
emaj-124	214	11	guerrilla	guerrilla	NOUN
emaj-124	214	12	marketing	marketing	NOUN
emaj-124	214	13	method	method	NOUN
emaj-124	214	14	and	and	CCONJ
emaj-124	214	15	guides	guide	VERB
emaj-124	214	16	the	the	DET
emaj-124	214	17	businesses	business	NOUN
emaj-124	214	18	that	that	PRON
emaj-124	214	19	are	be	AUX
emaj-124	214	20	considering	consider	VERB
emaj-124	214	21	using	use	VERB
emaj-124	214	22	lowbudget	lowbudget	NOUN
emaj-124	214	23	guerrilla	guerrilla	NOUN
emaj-124	214	24	marketing	marketing	NOUN
emaj-124	214	25	techniques	technique	NOUN
emaj-124	214	26	instead	instead	ADV
emaj-124	214	27	of	of	ADP
emaj-124	214	28	using	use	VERB
emaj-124	214	29	traditional	traditional	ADJ
emaj-124	214	30	marketing	marketing	NOUN
emaj-124	214	31	method	method	NOUN
emaj-124	214	32	and	and	CCONJ
emaj-124	214	33	casts	cast	VERB
emaj-124	214	34	light	light	NOUN
emaj-124	214	35	on	on	ADP
emaj-124	214	36	establishing	establish	VERB
emaj-124	214	37	their	their	PRON
emaj-124	214	38	policies	policy	NOUN
emaj-124	214	39	.	.	PUNCT
emaj-124	215	1	volume	volume	NOUN
emaj-124	215	2	7	7	NUM
emaj-124	215	3	no	no	DET
emaj-124	215	4	1	1	NUM
emaj-124	215	5	(	(	PUNCT
emaj-124	215	6	2017	2017	NUM
emaj-124	215	7	)	)	PUNCT
emaj-124	215	8	|	|	ADV
emaj-124	215	9	issn	issn	VERB
emaj-124	215	10	2158	2158	NUM
emaj-124	215	11	-	-	SYM
emaj-124	215	12	8708	8708	NUM
emaj-124	215	13	(	(	PUNCT
emaj-124	215	14	online	online	NOUN
emaj-124	215	15	)	)	PUNCT
emaj-124	215	16	|	|	ADV
emaj-124	215	17	doi	doi	X
emaj-124	215	18	10.5195	10.5195	NUM
emaj-124	215	19	/	/	SYM
emaj-124	215	20	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	216	1	|	|	ADV
emaj-124	216	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-124	216	3	a	a	DET
emaj-124	216	4	research	research	NOUN
emaj-124	216	5	on	on	ADP
emaj-124	216	6	the	the	DET
emaj-124	216	7	determination	determination	NOUN
emaj-124	216	8	of	of	ADP
emaj-124	216	9	consumer	consumer	NOUN
emaj-124	216	10	perceptions	perception	NOUN
emaj-124	216	11	related	relate	VERB
emaj-124	216	12	to	to	ADP
emaj-124	216	13	guerrilla	guerrilla	NOUN
emaj-124	216	14	marketing	marketing	NOUN
emaj-124	216	15	methods	method	NOUN
emaj-124	216	16	:	:	PUNCT
emaj-124	216	17	sample	sample	NOUN
emaj-124	216	18	of	of	ADP
emaj-124	216	19	izmir	izmir	PROPN
emaj-124	216	20	province	province	PROPN
emaj-124	216	21	page	page	NOUN
emaj-124	216	22	|39|	|39|	ADJ
emaj-124	216	23	emerging	emerge	VERB
emaj-124	216	24	markets	market	NOUN
emaj-124	216	25	journal	journal	NOUN
emaj-124	216	26	references	reference	NOUN
emaj-124	216	27	aktif	aktif	PROPN
emaj-124	216	28	girişimci	girişimci	NOUN
emaj-124	216	29	(	(	PUNCT
emaj-124	216	30	2013	2013	NUM
emaj-124	216	31	)	)	PUNCT
emaj-124	216	32	.	.	PUNCT
emaj-124	217	1	para	para	PROPN
emaj-124	217	2	kazanma	kazanma	PROPN
emaj-124	217	3	sanatı	sanatı	PROPN
emaj-124	217	4	:	:	PUNCT
emaj-124	217	5	gerilla	gerilla	PROPN
emaj-124	217	6	pazarlama	pazarlama	NOUN
emaj-124	217	7	örnekleri	örnekleri	NOUN
emaj-124	217	8	,	,	PUNCT
emaj-124	217	9	http://www.aktifgirisimci.com/para-kazanmasanati/gerilla-pazarlama-ornekleri	http://www.aktifgirisimci.com/para-kazanmasanati/gerilla-pazarlama-ornekleri	PROPN
emaj-124	217	10	altunışık	altunışık	NOUN
emaj-124	217	11	,	,	PUNCT
emaj-124	217	12	r.	r.	PROPN
emaj-124	217	13	özdemir	özdemir	PROPN
emaj-124	217	14	,	,	PUNCT
emaj-124	217	15	ş	ş	X
emaj-124	217	16	.	.	PUNCT
emaj-124	217	17	torlak	torlak	PROPN
emaj-124	217	18	,	,	PUNCT
emaj-124	217	19	ö.	ö.	PROPN
emaj-124	217	20	(	(	PUNCT
emaj-124	217	21	2006	2006	NUM
emaj-124	217	22	)	)	PUNCT
emaj-124	217	23	.	.	PUNCT
emaj-124	218	1	pazarlamaya	pazarlamaya	PROPN
emaj-124	218	2	giriş	giriş	PROPN
emaj-124	218	3	,	,	PUNCT
emaj-124	218	4	sakarya	sakarya	NOUN
emaj-124	218	5	kitabevi	kitabevi	PROPN
emaj-124	218	6	,	,	PUNCT
emaj-124	218	7	-iii	-iii	PROPN
emaj-124	218	8	.	.	PUNCT
emaj-124	219	1	basım	basım	NOUN
emaj-124	219	2	,	,	PUNCT
emaj-124	219	3	sakarya	sakarya	NOUN
emaj-124	219	4	.	.	PUNCT
emaj-124	220	1	altunışık	altunışık	PROPN
emaj-124	220	2	r	r	NOUN
emaj-124	220	3	,	,	PUNCT
emaj-124	220	4	çoşkun	çoşkun	NOUN
emaj-124	220	5	r	r	NOUN
emaj-124	220	6	,	,	PUNCT
emaj-124	220	7	bayraktaroğlu	bayraktaroğlu	NOUN
emaj-124	220	8	s	s	PROPN
emaj-124	220	9	,	,	PUNCT
emaj-124	220	10	yıldırım	yıldırım	PROPN
emaj-124	220	11	e.	e.	PROPN
emaj-124	220	12	(	(	PUNCT
emaj-124	220	13	2010	2010	NUM
emaj-124	220	14	)	)	PUNCT
emaj-124	220	15	.	.	PUNCT
emaj-124	221	1	sosyal	sosyal	PROPN
emaj-124	221	2	bilimlerde	bilimlerde	PROPN
emaj-124	221	3	araştırma	araştırma	PROPN
emaj-124	221	4	yöntemleri	yöntemleri	PROPN
emaj-124	221	5	.	.	PUNCT
emaj-124	222	1	sakarya	sakarya	NOUN
emaj-124	222	2	:	:	PUNCT
emaj-124	222	3	sakarya	sakarya	NOUN
emaj-124	222	4	yayıncılık	yayıncılık	NOUN
emaj-124	222	5	;	;	PUNCT
emaj-124	222	6	2010	2010	NUM
emaj-124	222	7	.	.	PUNCT
emaj-124	223	1	arslan	arslan	PROPN
emaj-124	223	2	,	,	PUNCT
emaj-124	223	3	s.	s.	PROPN
emaj-124	223	4	(	(	PUNCT
emaj-124	223	5	2009	2009	NUM
emaj-124	223	6	)	)	PUNCT
emaj-124	223	7	.	.	PUNCT
emaj-124	224	1	turizm	turizm	PROPN
emaj-124	224	2	sektöründe	sektöründe	VERB
emaj-124	224	3	alternatif	alternatif	PROPN
emaj-124	224	4	bir	bir	PROPN
emaj-124	224	5	pazarlama	pazarlama	PROPN
emaj-124	224	6	stratejisi	stratejisi	PROPN
emaj-124	224	7	olarak	olarak	PROPN
emaj-124	224	8	gerilla	gerilla	PROPN
emaj-124	224	9	pazarlamasının	pazarlamasının	NOUN
emaj-124	224	10	kullanılması	kullanılması	NOUN
emaj-124	224	11	:	:	PUNCT
emaj-124	224	12	konaklama	konaklama	PROPN
emaj-124	224	13	i̇şletmeleri	i̇şletmeleri	PROPN
emaj-124	224	14	üzerinde	üzerinde	PROPN
emaj-124	224	15	bir	bir	PROPN
emaj-124	224	16	araştırma	araştırma	PROPN
emaj-124	224	17	.	.	PUNCT
emaj-124	225	1	yayınlanmamış	yayınlanmamış	ADJ
emaj-124	225	2	yüksek	yüksek	NOUN
emaj-124	225	3	lisans	lisan	NOUN
emaj-124	225	4	tezi	tezi	NOUN
emaj-124	225	5	,	,	PUNCT
emaj-124	225	6	ankara	ankara	PROPN
emaj-124	225	7	:	:	PUNCT
emaj-124	225	8	gazi	gazi	PROPN
emaj-124	225	9	üniversitesi	üniversitesi	PROPN
emaj-124	225	10	eğitim	eğitim	ADJ
emaj-124	225	11	bilimleri	bilimleri	PROPN
emaj-124	225	12	enstitüsü	enstitüsü	PROPN
emaj-124	225	13	turizm	turizm	PROPN
emaj-124	225	14	i̇şletmeciliği	i̇şletmeciliği	PROPN
emaj-124	225	15	eğitimi	eğitimi	PROPN
emaj-124	225	16	anabilim	anabilim	PROPN
emaj-124	225	17	dalı	dalı	PROPN
emaj-124	225	18	.	.	PUNCT
emaj-124	226	1	avansas	avansas	PROPN
emaj-124	226	2	blog	blog	PROPN
emaj-124	226	3	(	(	PUNCT
emaj-124	226	4	2014	2014	NUM
emaj-124	226	5	)	)	PUNCT
emaj-124	226	6	.	.	PUNCT
emaj-124	227	1	pazarlamacıların	pazarlamacıların	PROPN
emaj-124	227	2	keşke	keşke	VERB
emaj-124	227	3	biz	biz	NOUN
emaj-124	227	4	yapsaydık	yapsaydık	PROPN
emaj-124	227	5	dediği	dediği	PROPN
emaj-124	227	6	5	5	NUM
emaj-124	227	7	mükemmel	mükemmel	NOUN
emaj-124	227	8	gerilla	gerilla	PROPN
emaj-124	227	9	pazarlama	pazarlama	NOUN
emaj-124	227	10	örneği	örneği	NOUN
emaj-124	227	11	,	,	PUNCT
emaj-124	228	1	http://blog.avansas.com/pazarlamacilarinkeske-biz-yapsaydik-dedigi-5-mukemmelgerilla-pazarlama-ornegi	http://blog.avansas.com/pazarlamacilarinkeske-biz-yapsaydik-dedigi-5-mukemmelgerilla-pazarlama-ornegi	PROPN
emaj-124	228	2	.	.	PROPN
emaj-124	228	3	baş	baş	PROPN
emaj-124	228	4	,	,	PUNCT
emaj-124	228	5	t.	t.	PROPN
emaj-124	228	6	(	(	PUNCT
emaj-124	228	7	2008	2008	NUM
emaj-124	228	8	)	)	PUNCT
emaj-124	228	9	.	.	PUNCT
emaj-124	229	1	gerilla	gerilla	PROPN
emaj-124	229	2	kobiler	kobiler	ADJ
emaj-124	229	3	için	için	NOUN
emaj-124	229	4	stratejiler	stratejiler	NOUN
emaj-124	229	5	,	,	PUNCT
emaj-124	229	6	optimist	optimist	NOUN
emaj-124	229	7	yayın	yayın	NOUN
emaj-124	229	8	dağıtım	dağıtım	NOUN
emaj-124	229	9	,	,	PUNCT
emaj-124	229	10	i̇stanbul	i̇stanbul	PUNCT
emaj-124	229	11	haziran	haziran	NOUN
emaj-124	229	12	2008	2008	NUM
emaj-124	229	13	.	.	PUNCT
emaj-124	230	1	boyd	boyd	PROPN
emaj-124	230	2	,	,	PUNCT
emaj-124	230	3	h.	h.	PROPN
emaj-124	230	4	w.	w.	PROPN
emaj-124	230	5	,	,	PUNCT
emaj-124	230	6	orvılle	orvılle	PROPN
emaj-124	230	7	,	,	PUNCT
emaj-124	230	8	c.	c.	PROPN
emaj-124	230	9	w.	w.	PROPN
emaj-124	230	10	(	(	PUNCT
emaj-124	230	11	1990	1990	NUM
emaj-124	230	12	)	)	PUNCT
emaj-124	230	13	.	.	PUNCT
emaj-124	231	1	marketing	marketing	NOUN
emaj-124	231	2	management	management	NOUN
emaj-124	231	3	.	.	PUNCT
emaj-124	232	1	boston	boston	PROPN
emaj-124	232	2	:	:	PUNCT
emaj-124	232	3	irwin	irwin	PROPN
emaj-124	232	4	.	.	PUNCT
emaj-124	233	1	çeltek	çeltek	PROPN
emaj-124	233	2	,	,	PUNCT
emaj-124	233	3	e.	e.	PROPN
emaj-124	233	4	,	,	PUNCT
emaj-124	233	5	bozdoğan	bozdoğan	NOUN
emaj-124	233	6	,	,	PUNCT
emaj-124	233	7	m.	m.	NOUN
emaj-124	233	8	(	(	PUNCT
emaj-124	233	9	2012	2012	NUM
emaj-124	233	10	)	)	PUNCT
emaj-124	233	11	.	.	PUNCT
emaj-124	234	1	alternatif	alternatif	PROPN
emaj-124	234	2	pazarlama	pazarlama	PROPN
emaj-124	234	3	i̇letişimi	i̇letişimi	PROPN
emaj-124	234	4	aracı	aracı	PROPN
emaj-124	234	5	olarak	olarak	PROPN
emaj-124	234	6	gerilla	gerilla	PROPN
emaj-124	234	7	pazarlama	pazarlama	NOUN
emaj-124	234	8	:	:	PUNCT
emaj-124	234	9	uygulanmış	uygulanmış	ADJ
emaj-124	234	10	gerilla	gerilla	PROPN
emaj-124	234	11	pazarlama	pazarlama	NOUN
emaj-124	234	12	reklam	reklam	PROPN
emaj-124	234	13	örneklerinin	örneklerinin	PROPN
emaj-124	234	14	i̇ncelenmesi	i̇ncelenmesi	NOUN
emaj-124	234	15	ve	ve	PROPN
emaj-124	234	16	turizm	turizm	PROPN
emaj-124	234	17	sektörü	sektörü	PROPN
emaj-124	234	18	i̇çin	i̇çin	PROPN
emaj-124	234	19	model	model	PROPN
emaj-124	234	20	önerileri	önerileri	PROPN
emaj-124	234	21	,	,	PUNCT
emaj-124	234	22	journal	journal	NOUN
emaj-124	234	23	of	of	ADP
emaj-124	234	24	yasar	yasar	PROPN
emaj-124	234	25	university	university	PROPN
emaj-124	234	26	2012	2012	NUM
emaj-124	234	27	28(7	28(7	NUM
emaj-124	234	28	)	)	PUNCT
emaj-124	234	29	s.4788	s.4788	VERB
emaj-124	234	30	-	-	PUNCT
emaj-124	234	31	4812	4812	NUM
emaj-124	234	32	.	.	PUNCT
emaj-124	235	1	dağdaş	dağdaş	PROPN
emaj-124	235	2	,	,	PUNCT
emaj-124	235	3	g.	g.	PROPN
emaj-124	235	4	(	(	PUNCT
emaj-124	235	5	2013	2013	NUM
emaj-124	235	6	)	)	PUNCT
emaj-124	235	7	.	.	PUNCT
emaj-124	236	1	i̇şletmelerde	i̇şletmelerde	PROPN
emaj-124	236	2	retro	retro	VERB
emaj-124	236	3	pazarlama	pazarlama	NOUN
emaj-124	236	4	uygulamalarının	uygulamalarının	PROPN
emaj-124	236	5	müşteri	müşteri	PROPN
emaj-124	236	6	bağlılığına	bağlılığına	PROPN
emaj-124	236	7	etkileri	etkileri	PROPN
emaj-124	236	8	üzerine	üzerine	PROPN
emaj-124	236	9	bir	bir	PROPN
emaj-124	236	10	araştırma	araştırma	PROPN
emaj-124	236	11	.	.	PUNCT
emaj-124	237	1	yayınlanmamış	yayınlanmamış	ADJ
emaj-124	237	2	yüksek	yüksek	NOUN
emaj-124	237	3	lisans	lisan	NOUN
emaj-124	237	4	tezi	tezi	PROPN
emaj-124	237	5	,	,	PUNCT
emaj-124	237	6	konya	konya	PROPN
emaj-124	237	7	:	:	PUNCT
emaj-124	237	8	selçuk	selçuk	PROPN
emaj-124	237	9	üniversitesi	üniversitesi	PROPN
emaj-124	237	10	sbe	sbe	PROPN
emaj-124	237	11	.	.	PUNCT
emaj-124	238	1	dijital	dijital	PROPN
emaj-124	238	2	ajanslar	ajanslar	NOUN
emaj-124	238	3	(	(	PUNCT
emaj-124	238	4	2017	2017	NUM
emaj-124	238	5	)	)	PUNCT
emaj-124	238	6	.	.	PUNCT
emaj-124	239	1	mcdonald	mcdonald	PROPN
emaj-124	239	2	’s	’s	PROPN
emaj-124	239	3	:	:	PUNCT
emaj-124	239	4	serinleten	serinleten	VERB
emaj-124	239	5	proje	proje	NOUN
emaj-124	239	6	ice	ice	NOUN
emaj-124	239	7	coupon	coupon	NOUN
emaj-124	239	8	,	,	PUNCT
emaj-124	239	9	http://www.dijitalajanslar.com/mcdonaldsserinleten-proje-ice-coupon/.	http://www.dijitalajanslar.com/mcdonaldsserinleten-proje-ice-coupon/.	PROPN
emaj-124	239	10	i̇slamoğlu	i̇slamoğlu	NOUN
emaj-124	239	11	,	,	PUNCT
emaj-124	239	12	h.	h.	PROPN
emaj-124	239	13	a.	a.	PROPN
emaj-124	239	14	(	(	PUNCT
emaj-124	239	15	2013	2013	NUM
emaj-124	239	16	)	)	PUNCT
emaj-124	239	17	.	.	PUNCT
emaj-124	240	1	pazarlama	pazarlama	PROPN
emaj-124	240	2	yönetimi	yönetimi	PROPN
emaj-124	240	3	,	,	PUNCT
emaj-124	240	4	i̇stanbul	i̇stanbul	X
emaj-124	240	5	.	.	PUNCT
emaj-124	241	1	i̇şler	i̇şler	NOUN
emaj-124	241	2	,	,	PUNCT
emaj-124	241	3	ü.	ü.	NOUN
emaj-124	241	4	(	(	PUNCT
emaj-124	241	5	2016	2016	NUM
emaj-124	241	6	)	)	PUNCT
emaj-124	241	7	.	.	PUNCT
emaj-124	242	1	gerilla	gerilla	PROPN
emaj-124	242	2	pazarlama	pazarlama	NOUN
emaj-124	242	3	ve	ve	AUX
emaj-124	242	4	uygulamaları	uygulamaları	VERB
emaj-124	242	5	.	.	PUNCT
emaj-124	243	1	yayımlanmamış	yayımlanmamış	ADJ
emaj-124	243	2	yüksek	yüksek	PROPN
emaj-124	243	3	lisans	lisan	NOUN
emaj-124	243	4	tezi	tezi	PROPN
emaj-124	243	5	.	.	PUNCT
emaj-124	244	1	okan	okan	PROPN
emaj-124	244	2	üniversitesi	üniversitesi	PROPN
emaj-124	244	3	sosyal	sosyal	PROPN
emaj-124	244	4	bilimler	bilimler	PROPN
emaj-124	244	5	enstitüsü	enstitüsü	VERB
emaj-124	244	6	,	,	PUNCT
emaj-124	244	7	i̇stanbul	i̇stanbul	VERB
emaj-124	244	8	kaşlı	kaşlı	ADJ
emaj-124	244	9	,	,	PUNCT
emaj-124	244	10	m.	m.	NOUN
emaj-124	244	11	,	,	PUNCT
emaj-124	244	12	i̇lban	i̇lban	PROPN
emaj-124	244	13	,	,	PUNCT
emaj-124	244	14	m.	m.	NOUN
emaj-124	244	15	o.	o.	PROPN
emaj-124	244	16	,	,	PUNCT
emaj-124	244	17	şahin	şahin	PROPN
emaj-124	244	18	,	,	PUNCT
emaj-124	244	19	b.	b.	PROPN
emaj-124	244	20	(	(	PUNCT
emaj-124	244	21	2009	2009	NUM
emaj-124	244	22	)	)	PUNCT
emaj-124	244	23	.	.	PUNCT
emaj-124	245	1	modern	modern	ADJ
emaj-124	245	2	pazarlama	pazarlama	NOUN
emaj-124	245	3	stratejileri	stratejileri	NOUN
emaj-124	245	4	:	:	PUNCT
emaj-124	245	5	ab	ab	PROPN
emaj-124	245	6	ve	ve	PROPN
emaj-124	245	7	türk	türk	PROPN
emaj-124	245	8	turizmi	turizmi	ADV
emaj-124	245	9	,	,	PUNCT
emaj-124	245	10	elektronik	elektronik	PROPN
emaj-124	245	11	sosyal	sosyal	PROPN
emaj-124	245	12	bilimler	bilimler	PROPN
emaj-124	245	13	dergisi	dergisi	PROPN
emaj-124	245	14	,	,	PUNCT
emaj-124	245	15	8	8	NUM
emaj-124	245	16	(	(	PUNCT
emaj-124	245	17	27	27	NUM
emaj-124	245	18	)	)	PUNCT
emaj-124	245	19	.	.	PUNCT
emaj-124	246	1	kotler	kotler	PROPN
emaj-124	246	2	,	,	PUNCT
emaj-124	246	3	p.	p.	NOUN
emaj-124	246	4	(	(	PUNCT
emaj-124	246	5	2003a	2003a	NUM
emaj-124	246	6	)	)	PUNCT
emaj-124	246	7	.	.	PUNCT
emaj-124	247	1	a	a	DET
emaj-124	247	2	framework	framework	NOUN
emaj-124	247	3	for	for	ADP
emaj-124	247	4	marketing	marketing	NOUN
emaj-124	247	5	management	management	NOUN
emaj-124	247	6	.	.	PUNCT
emaj-124	248	1	(	(	PUNCT
emaj-124	248	2	2nd	2nd	PROPN
emaj-124	248	3	edition	edition	NOUN
emaj-124	248	4	)	)	PUNCT
emaj-124	248	5	.	.	PUNCT
emaj-124	249	1	new	new	PROPN
emaj-124	249	2	jersey	jersey	PROPN
emaj-124	249	3	:	:	PUNCT
emaj-124	249	4	prentice	prentice	PROPN
emaj-124	249	5	hall	hall	PROPN
emaj-124	249	6	.	.	PUNCT
emaj-124	250	1	kotler	kotler	PROPN
emaj-124	250	2	,	,	PUNCT
emaj-124	250	3	p.	p.	NOUN
emaj-124	250	4	(	(	PUNCT
emaj-124	250	5	2003b	2003b	NUM
emaj-124	250	6	)	)	PUNCT
emaj-124	250	7	.	.	PUNCT
emaj-124	251	1	kotler	kotler	PROPN
emaj-124	251	2	ve	ve	PROPN
emaj-124	251	3	pazarlama	pazarlama	NOUN
emaj-124	251	4	,	,	PUNCT
emaj-124	251	5	sistem	sistem	PROPN
emaj-124	251	6	yayıncılık	yayıncılık	PROPN
emaj-124	251	7	,	,	PUNCT
emaj-124	251	8	3	3	X
emaj-124	251	9	.	.	PUNCT
emaj-124	251	10	baskı	baskı	NOUN
emaj-124	251	11	,	,	PUNCT
emaj-124	251	12	i̇stanbul	i̇stanbul	NOUN
emaj-124	251	13	.	.	PUNCT
emaj-124	252	1	levınson	levınson	NOUN
emaj-124	252	2	,	,	PUNCT
emaj-124	252	3	j.	j.	PROPN
emaj-124	252	4	c.	c.	PROPN
emaj-124	252	5	,	,	PUNCT
emaj-124	252	6	rubin	rubin	PROPN
emaj-124	252	7	,	,	PUNCT
emaj-124	252	8	c.	c.	PROPN
emaj-124	252	9	(	(	PUNCT
emaj-124	252	10	1996	1996	NUM
emaj-124	252	11	)	)	PUNCT
emaj-124	252	12	.	.	PUNCT
emaj-124	253	1	guerrilla	guerrilla	NOUN
emaj-124	253	2	marketingon	marketingon	NOUN
emaj-124	253	3	line	line	NOUN
emaj-124	253	4	weapons	weapon	NOUN
emaj-124	253	5	.	.	PUNCT
emaj-124	254	1	new	new	PROPN
emaj-124	254	2	york	york	PROPN
emaj-124	254	3	:	:	PUNCT
emaj-124	254	4	houghton	houghton	PROPN
emaj-124	254	5	mifflin	mifflin	PROPN
emaj-124	254	6	company	company	PROPN
emaj-124	254	7	.	.	PUNCT
emaj-124	255	1	memişoğlu	memişoğlu	PROPN
emaj-124	255	2	,	,	PUNCT
emaj-124	255	3	a.	a.	NOUN
emaj-124	255	4	(	(	PUNCT
emaj-124	255	5	2014	2014	NUM
emaj-124	255	6	)	)	PUNCT
emaj-124	255	7	.	.	PUNCT
emaj-124	256	1	gerilla	gerilla	PROPN
emaj-124	256	2	pazarlama	pazarlama	NOUN
emaj-124	256	3	faaliyetlerine	faaliyetlerine	NOUN
emaj-124	256	4	i̇lişkin	i̇lişkin	ADJ
emaj-124	256	5	tüketici	tüketici	ADJ
emaj-124	256	6	görüş	görüş	NOUN
emaj-124	256	7	ve	ve	AUX
emaj-124	256	8	değerlendirmelerinin	değerlendirmelerinin	VERB
emaj-124	256	9	belirlenmesi	belirlenmesi	NOUN
emaj-124	256	10	:	:	PUNCT
emaj-124	256	11	örnek	örnek	ADJ
emaj-124	256	12	bir	bir	PROPN
emaj-124	256	13	uygulama	uygulama	PROPN
emaj-124	256	14	,	,	PUNCT
emaj-124	256	15	atılım	atılım	VERB
emaj-124	256	16	üniversitesi	üniversitesi	NOUN
emaj-124	256	17	,	,	PUNCT
emaj-124	256	18	sosyal	sosyal	PROPN
emaj-124	256	19	bilimler	bilimler	PROPN
emaj-124	256	20	enstitüsü	enstitüsü	PROPN
emaj-124	256	21	,	,	PUNCT
emaj-124	256	22	yüksek	yüksek	PROPN
emaj-124	256	23	lisans	lisan	NOUN
emaj-124	256	24	tezi	tezi	PROPN
emaj-124	256	25	.	.	PUNCT
emaj-124	257	1	mugna	mugna	PROPN
emaj-124	257	2	,	,	PUNCT
emaj-124	257	3	f.	f.	PROPN
emaj-124	257	4	(	(	PUNCT
emaj-124	257	5	2009	2009	NUM
emaj-124	257	6	)	)	PUNCT
emaj-124	257	7	.	.	PUNCT
emaj-124	258	1	the	the	DET
emaj-124	258	2	80	80	NUM
emaj-124	258	3	best	good	ADJ
emaj-124	258	4	guerrila	guerrila	NOUN
emaj-124	258	5	marketing	marketing	NOUN
emaj-124	258	6	ideas	idea	NOUN
emaj-124	258	7	i	i	PRON
emaj-124	258	8	have	have	AUX
emaj-124	258	9	ever	ever	ADV
emaj-124	258	10	seen	see	VERB
emaj-124	258	11	,	,	PUNCT
emaj-124	258	12	https://blogof.francescomugnai.com/2009/11/th	https://blogof.francescomugnai.com/2009/11/th	NOUN
emaj-124	258	13	e-80	e-80	NOUN
emaj-124	258	14	-	-	PUNCT
emaj-124	258	15	best	good	ADJ
emaj-124	258	16	-	-	PUNCT
emaj-124	258	17	guerrilla	guerrilla	NOUN
emaj-124	258	18	-	-	PUNCT
emaj-124	258	19	marketing	marketing	NOUN
emaj-124	258	20	-	-	PUNCT
emaj-124	258	21	ideas	idea	NOUN
emaj-124	258	22	-	-	PUNCT
emaj-124	258	23	ive	ive	ADV
emaj-124	258	24	-	-	PUNCT
emaj-124	258	25	everseen	everseen	ADJ
emaj-124	258	26	nufer	nufer	NOUN
emaj-124	258	27	,	,	PUNCT
emaj-124	258	28	g.	g.	PROPN
emaj-124	258	29	ve	ve	AUX
emaj-124	258	30	bender	bender	PROPN
emaj-124	258	31	,	,	PUNCT
emaj-124	258	32	m.	m.	NOUN
emaj-124	258	33	(	(	PUNCT
emaj-124	258	34	2008	2008	NUM
emaj-124	258	35	)	)	PUNCT
emaj-124	258	36	.	.	PUNCT
emaj-124	259	1	guerilla	guerilla	NOUN
emaj-124	259	2	marketing	marketing	NOUN
emaj-124	259	3	,	,	PUNCT
emaj-124	259	4	reutlinger	reutlinger	NOUN
emaj-124	259	5	diskussionsbeiträge	diskussionsbeiträge	NOUN
emaj-124	259	6	zu	zu	PROPN
emaj-124	259	7	marketing	marketing	NOUN
emaj-124	259	8	&	&	CCONJ
emaj-124	259	9	management	management	NOUN
emaj-124	259	10	,	,	PUNCT
emaj-124	259	11	reutlingen	reutlingen	NOUN
emaj-124	259	12	üniversitesi	üniversitesi	PROPN
emaj-124	259	13	,	,	PUNCT
emaj-124	259	14	almanya	almanya	ADJ
emaj-124	259	15	.	.	PUNCT
emaj-124	259	16	özgül	özgül	PROPN
emaj-124	259	17	,	,	PUNCT
emaj-124	259	18	n.(2008	n.(2008	PROPN
emaj-124	259	19	)	)	PUNCT
emaj-124	259	20	.	.	PUNCT
emaj-124	260	1	bütünleşik	bütünleşik	ADJ
emaj-124	260	2	pazarlama	pazarlama	NOUN
emaj-124	260	3	i̇letişiminde	i̇letişiminde	ADP
emaj-124	260	4	gerilla	gerilla	X
emaj-124	260	5	pazarlama	pazarlama	NOUN
emaj-124	260	6	stratejilerinin	stratejilerinin	NOUN
emaj-124	260	7	kullanılması	kullanılması	PROPN
emaj-124	260	8	.	.	PUNCT
emaj-124	261	1	yayımlanmamış	yayımlanmamış	ADJ
emaj-124	261	2	yüksek	yüksek	PROPN
emaj-124	261	3	lisans	lisan	NOUN
emaj-124	261	4	tezi	tezi	NOUN
emaj-124	261	5	.	.	PUNCT
emaj-124	262	1	ege	ege	PROPN
emaj-124	262	2	üniversitesi	üniversitesi	PROPN
emaj-124	262	3	sosyal	sosyal	PROPN
emaj-124	262	4	bilimler	bilimler	PROPN
emaj-124	262	5	enstitüsü	enstitüsü	PROPN
emaj-124	262	6	,	,	PUNCT
emaj-124	262	7	i̇zmir	i̇zmir	NOUN
emaj-124	262	8	.	.	PROPN
emaj-124	262	9	öztürk	öztürk	PROPN
emaj-124	262	10	,	,	PUNCT
emaj-124	262	11	h.	h.	PROPN
emaj-124	262	12	,	,	PUNCT
emaj-124	262	13	babacan	babacan	PROPN
emaj-124	262	14	,	,	PUNCT
emaj-124	262	15	e.	e.	PROPN
emaj-124	262	16	(	(	PUNCT
emaj-124	262	17	2012	2012	NUM
emaj-124	262	18	)	)	PUNCT
emaj-124	262	19	.	.	PUNCT
emaj-124	263	1	bir	bir	PROPN
emaj-124	263	2	ölçek	ölçek	PROPN
emaj-124	263	3	geliştirme	geliştirme	VERB
emaj-124	263	4	çalışması	çalışması	NOUN
emaj-124	263	5	:	:	PUNCT
emaj-124	263	6	hastanede	hastanede	NOUN
emaj-124	263	7	çalışan	çalışan	NOUN
emaj-124	263	8	sağlık	sağlık	PROPN
emaj-124	263	9	personeli	personeli	PROPN
emaj-124	263	10	i̇çin	i̇çin	PROPN
emaj-124	263	11	i̇ş	i̇ş	PROPN
emaj-124	263	12	güvenliği	güvenliği	NOUN
emaj-124	263	13	ölçeği	ölçeği	NOUN
emaj-124	263	14	,	,	PUNCT
emaj-124	263	15	hemşirelikte	hemşirelikte	NOUN
emaj-124	263	16	eğitim	eğitim	ADJ
emaj-124	263	17	ve	ve	PROPN
emaj-124	263	18	araştırma	araştırma	PROPN
emaj-124	263	19	dergisi	dergisi	ADJ
emaj-124	263	20	2012	2012	NUM
emaj-124	263	21	;	;	PUNCT
emaj-124	263	22	9	9	NUM
emaj-124	263	23	(	(	PUNCT
emaj-124	263	24	1	1	NUM
emaj-124	263	25	):	):	PUNCT
emaj-124	263	26	36	36	NUM
emaj-124	263	27	-	-	SYM
emaj-124	263	28	42	42	NUM
emaj-124	263	29	.	.	PUNCT
emaj-124	264	1	pazarlama	pazarlama	NOUN
emaj-124	264	2	makaleleri	makaleleri	ADJ
emaj-124	264	3	(	(	PUNCT
emaj-124	264	4	2017	2017	NUM
emaj-124	264	5	)	)	PUNCT
emaj-124	264	6	.	.	PUNCT
emaj-124	265	1	http://www.pazarlama	http://www.pazarlama	NOUN
emaj-124	265	2	makaleleri.com	makaleleri.com	X
emaj-124	265	3	volume	volume	VERB
emaj-124	265	4	7	7	NUM
emaj-124	265	5	no	no	DET
emaj-124	265	6	1	1	NUM
emaj-124	265	7	(	(	PUNCT
emaj-124	265	8	2017	2017	NUM
emaj-124	265	9	)	)	PUNCT
emaj-124	265	10	|	|	ADV
emaj-124	265	11	issn	issn	VERB
emaj-124	265	12	2158	2158	NUM
emaj-124	265	13	-	-	SYM
emaj-124	265	14	8708	8708	NUM
emaj-124	265	15	(	(	PUNCT
emaj-124	265	16	online	online	NOUN
emaj-124	265	17	)	)	PUNCT
emaj-124	265	18	|	|	ADV
emaj-124	265	19	doi	doi	X
emaj-124	265	20	10.5195	10.5195	NUM
emaj-124	265	21	/	/	SYM
emaj-124	265	22	emaj.2017.124	emaj.2017.124	NOUN
emaj-124	266	1	|	|	NOUN
emaj-124	266	2	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-124	266	3	ebru	ebru	NOUN
emaj-124	266	4	onurlubaş	onurlubaş	VERB
emaj-124	266	5	emerging	emerge	VERB
emaj-124	266	6	markets	market	NOUN
emaj-124	266	7	journal	journal	NOUN
emaj-124	266	8	|	|	ADV
emaj-124	266	9	p	p	NOUN
emaj-124	266	10	a	a	DET
emaj-124	266	11	g	g	NOUN
emaj-124	266	12	e	e	NOUN
emaj-124	266	13	|40	|40	NOUN
emaj-124	266	14	pazarlamacı	pazarlamacı	NOUN
emaj-124	266	15	blog	blog	NOUN
emaj-124	266	16	(	(	PUNCT
emaj-124	266	17	2017	2017	NUM
emaj-124	266	18	)	)	PUNCT
emaj-124	266	19	,	,	PUNCT
emaj-124	266	20	http://pazarlamaci.blogspot	http://pazarlamaci.blogspot	PROPN
emaj-124	266	21	.	.	PUNCT
emaj-124	267	1	com.tr	com.tr	PROPN
emaj-124	267	2	pirtini	pirtini	PROPN
emaj-124	267	3	,	,	PUNCT
emaj-124	267	4	s.	s.	PROPN
emaj-124	267	5	,	,	PUNCT
emaj-124	267	6	şahin	şahin	PROPN
emaj-124	267	7	,	,	PUNCT
emaj-124	267	8	ş	ş	X
emaj-124	267	9	.	.	PROPN
emaj-124	267	10	,	,	PUNCT
emaj-124	267	11	temelli	temelli	PROPN
emaj-124	267	12	p.	p.	NOUN
emaj-124	267	13	(	(	PUNCT
emaj-124	267	14	2007	2007	NUM
emaj-124	267	15	)	)	PUNCT
emaj-124	267	16	.	.	PUNCT
emaj-124	268	1	stratejik	stratejik	PROPN
emaj-124	268	2	yaratıcılık	yaratıcılık	PROPN
emaj-124	268	3	açısından	açısından	PROPN
emaj-124	268	4	gerilla	gerilla	PROPN
emaj-124	268	5	pazarlama	pazarlama	NOUN
emaj-124	268	6	ve	ve	PROPN
emaj-124	268	7	müşteri	müşteri	PROPN
emaj-124	268	8	deneyimi	deneyimi	PROPN
emaj-124	268	9	yaratan	yaratan	PROPN
emaj-124	268	10	stratejiler	stratejiler	NOUN
emaj-124	268	11	,	,	PUNCT
emaj-124	268	12	pi̇	pi̇	PROPN
emaj-124	268	13	pazarlama	pazarlama	NOUN
emaj-124	268	14	ve	ve	AUX
emaj-124	268	15	i̇letişim	i̇letişim	PROPN
emaj-124	268	16	kültürü	kültürü	PROPN
emaj-124	268	17	dergisi	dergisi	PROPN
emaj-124	268	18	,	,	PUNCT
emaj-124	268	19	güz	güz	INTJ
emaj-124	268	20	,	,	PUNCT
emaj-124	268	21	(	(	PUNCT
emaj-124	268	22	2007/3	2007/3	NUM
emaj-124	268	23	)	)	PUNCT
emaj-124	268	24	,	,	PUNCT
emaj-124	268	25	s.4	s.4	NOUN
emaj-124	268	26	-	-	SYM
emaj-124	268	27	13	13	NUM
emaj-124	268	28	reşber	reşber	NOUN
emaj-124	268	29	,	,	PUNCT
emaj-124	268	30	z.	z.	PROPN
emaj-124	268	31	(	(	PUNCT
emaj-124	268	32	2013	2013	NUM
emaj-124	268	33	)	)	PUNCT
emaj-124	268	34	.	.	PUNCT
emaj-124	269	1	gerilla	gerilla	PROPN
emaj-124	269	2	pazarlamanın	pazarlamanın	PROPN
emaj-124	269	3	temel	temel	PROPN
emaj-124	269	4	unsurlarından	unsurlarından	PROPN
emaj-124	269	5	gerilla	gerilla	PROPN
emaj-124	269	6	reklamcılık	reklamcılık	NOUN
emaj-124	269	7	ve	ve	VERB
emaj-124	269	8	göstergebilim	göstergebilim	PROPN
emaj-124	269	9	reklam	reklam	PROPN
emaj-124	269	10	i̇lişkisi	i̇lişkisi	NUM
emaj-124	269	11	:	:	PUNCT
emaj-124	269	12	türkiye’deki	türkiye’deki	NOUN
emaj-124	269	13	gerilla	gerilla	PROPN
emaj-124	269	14	reklamcılık	reklamcılık	NOUN
emaj-124	269	15	uygulamalarının	uygulamalarının	NOUN
emaj-124	269	16	göstergebilimsel	göstergebilimsel	PROPN
emaj-124	269	17	açıdan	açıdan	PROPN
emaj-124	269	18	i̇ncelenmesi	i̇ncelenmesi	PROPN
emaj-124	269	19	.	.	PUNCT
emaj-124	270	1	yayımlanmamış	yayımlanmamış	ADJ
emaj-124	270	2	yüksek	yüksek	PROPN
emaj-124	270	3	lisans	lisan	NOUN
emaj-124	270	4	tezi	tezi	NOUN
emaj-124	270	5	.	.	PUNCT
emaj-124	271	1	selçuk	selçuk	PROPN
emaj-124	271	2	üniversitesi	üniversitesi	PROPN
emaj-124	271	3	sosyal	sosyal	PROPN
emaj-124	271	4	bilimler	bilimler	PROPN
emaj-124	271	5	enstitüsü	enstitüsü	PROPN
emaj-124	271	6	,	,	PUNCT
emaj-124	271	7	konya	konya	PROPN
emaj-124	271	8	.	.	PUNCT
emaj-124	272	1	schulte	schulte	PROPN
emaj-124	272	2	,	,	PUNCT
emaj-124	272	3	t.	t.	PROPN
emaj-124	272	4	(	(	PUNCT
emaj-124	272	5	2007	2007	NUM
emaj-124	272	6	)	)	PUNCT
emaj-124	272	7	.	.	PUNCT
emaj-124	273	1	“	"	PUNCT
emaj-124	273	2	was	be	AUX
emaj-124	273	3	ist	ist	ADJ
emaj-124	273	4	guerilla	guerilla	NOUN
emaj-124	273	5	marketing	marketing	NOUN
emaj-124	273	6	?	?	PUNCT
emaj-124	274	1	große	große	PROPN
emaj-124	274	2	wirkung	wirkung	PROPN
emaj-124	274	3	mit	mit	PROPN
emaj-124	274	4	kleinem	kleinem	PROPN
emaj-124	274	5	budget	budget	NOUN
emaj-124	274	6	?	?	PUNCT
emaj-124	274	7	”	"	PUNCT
emaj-124	274	8	,	,	PUNCT
emaj-124	274	9	http://www.guerilla-marketing-portal.de/	http://www.guerilla-marketing-portal.de/	PROPN
emaj-124	274	10	(	(	PUNCT
emaj-124	274	11	erişim	erişim	PROPN
emaj-124	274	12	tarihi	tarihi	PROPN
emaj-124	274	13	:	:	PUNCT
emaj-124	274	14	29.01.2017	29.01.2017	NUM
emaj-124	274	15	)	)	PUNCT
emaj-124	274	16	.	.	PUNCT
emaj-124	275	1	sharma	sharma	PROPN
emaj-124	275	2	s	s	PROPN
emaj-124	275	3	,	,	PUNCT
emaj-124	275	4	(	(	PUNCT
emaj-124	275	5	1996	1996	NUM
emaj-124	275	6	)	)	PUNCT
emaj-124	275	7	.	.	PUNCT
emaj-124	276	1	applied	apply	VERB
emaj-124	276	2	multivariate	multivariate	NOUN
emaj-124	276	3	techniques	technique	NOUN
emaj-124	276	4	,	,	PUNCT
emaj-124	276	5	john	john	PROPN
emaj-124	276	6	wiley	wiley	PROPN
emaj-124	276	7	sonc	sonc	PROPN
emaj-124	276	8	inc	inc	PROPN
emaj-124	276	9	,	,	PUNCT
emaj-124	276	10	new	new	PROPN
emaj-124	276	11	york	york	PROPN
emaj-124	276	12	,	,	PUNCT
emaj-124	276	13	116	116	NUM
emaj-124	276	14	.	.	PUNCT
emaj-124	277	1	sipahi	sipahi	PROPN
emaj-124	277	2	b	b	PROPN
emaj-124	277	3	,	,	PUNCT
emaj-124	277	4	yurtkoru	yurtkoru	PROPN
emaj-124	277	5	es	es	PROPN
emaj-124	277	6	,	,	PUNCT
emaj-124	277	7	cinko	cinko	ADJ
emaj-124	277	8	m.	m.	NOUN
emaj-124	277	9	(	(	PUNCT
emaj-124	277	10	2008	2008	NUM
emaj-124	277	11	)	)	PUNCT
emaj-124	277	12	.	.	PUNCT
emaj-124	278	1	sosyal	sosyal	PROPN
emaj-124	278	2	bilimlerde	bilimlerde	PROPN
emaj-124	278	3	spss	spss	PROPN
emaj-124	278	4	ile	ile	PROPN
emaj-124	278	5	veri	veri	PROPN
emaj-124	278	6	analizi	analizi	PROPN
emaj-124	278	7	.	.	PUNCT
emaj-124	279	1	i̇stanbul	i̇stanbul	ADV
emaj-124	279	2	:	:	PUNCT
emaj-124	280	1	beta	beta	ADJ
emaj-124	280	2	basım	basım	NOUN
emaj-124	280	3	yayım	yayım	PROPN
emaj-124	280	4	dağıtım	dağıtım	PROPN
emaj-124	280	5	a.ş	a.ş	PROPN
emaj-124	280	6	.	.	PROPN
emaj-124	280	7	tek	tek	PROPN
emaj-124	280	8	,	,	PUNCT
emaj-124	280	9	ö.	ö.	PROPN
emaj-124	280	10	b.	b.	PROPN
emaj-124	280	11	(	(	PUNCT
emaj-124	280	12	1997	1997	NUM
emaj-124	280	13	)	)	PUNCT
emaj-124	280	14	.	.	PUNCT
emaj-124	281	1	pazarlama	pazarlama	PROPN
emaj-124	281	2	i̇lkeleri	i̇lkeleri	PROPN
emaj-124	281	3	.	.	PUNCT
emaj-124	282	1	(	(	PUNCT
emaj-124	282	2	7	7	X
emaj-124	282	3	.	.	X
emaj-124	282	4	basım	basım	NOUN
emaj-124	282	5	)	)	PUNCT
emaj-124	282	6	.	.	PUNCT
emaj-124	283	1	i̇zmir	i̇zmir	PROPN
emaj-124	283	2	:	:	PUNCT
emaj-124	283	3	cem	cem	NOUN
emaj-124	283	4	ofset	ofset	NOUN
emaj-124	283	5	.	.	PUNCT
emaj-124	284	1	http://www.pazarlamamakaleleri	http://www.pazarlamamakaleleri	PROPN
emaj-124	284	2	.	.	PUNCT
emaj-124	284	3	com	com	NOUN
emaj-124	284	4	/	/	SYM
emaj-124	284	5	category	category	NOUN
emaj-124	284	6	/	/	SYM
emaj-124	284	7	gerilla	gerilla	NOUN
emaj-124	284	8	-	-	PUNCT
emaj-124	284	9	pazarlama/	pazarlama/	NUM
emaj-124	284	10	erişim	erişim	ADJ
emaj-124	284	11	tarihi	tarihi	NOUN
emaj-124	284	12	:	:	PUNCT
emaj-124	284	13	29/01/20017	29/01/20017	NUM
emaj-124	284	14	yıldız	yıldız	PROPN
emaj-124	284	15	,	,	PUNCT
emaj-124	284	16	salih	salih	PROPN
emaj-124	284	17	(	(	PUNCT
emaj-124	284	18	2016	2016	NUM
emaj-124	284	19	)	)	PUNCT
emaj-124	284	20	.	.	PUNCT
emaj-124	285	1	effects	effect	NOUN
emaj-124	285	2	of	of	ADP
emaj-124	285	3	guerrilla	guerrilla	NOUN
emaj-124	285	4	marketing	marketing	NOUN
emaj-124	285	5	on	on	ADP
emaj-124	285	6	brand	brand	NOUN
emaj-124	285	7	awareness	awareness	NOUN
emaj-124	285	8	and	and	CCONJ
emaj-124	285	9	consumers	consumer	NOUN
emaj-124	285	10	’	'	PUNCT
emaj-124	285	11	purchase	purchase	NOUN
emaj-124	285	12	intention	intention	NOUN
emaj-124	285	13	,	,	PUNCT
emaj-124	285	14	2	2	X
emaj-124	285	15	.	.	X
emaj-124	286	1	uluslararası	uluslararası	NOUN
emaj-124	286	2	osmaneli	osmaneli	NOUN
emaj-124	286	3	sosyal	sosyal	PROPN
emaj-124	286	4	bilimler	bilimler	PROPN
emaj-124	286	5	kongresi	kongresi	NOUN
emaj-124	286	6	,	,	PUNCT
emaj-124	286	7	12	12	NUM
emaj-124	286	8	-	-	SYM
emaj-124	286	9	14	14	NUM
emaj-124	286	10	ekim	ekim	PROPN
emaj-124	286	11	2016	2016	NUM
emaj-124	286	12	,	,	PUNCT
emaj-124	286	13	ss.825834	ss.825834	PROPN
emaj-124	286	14	,	,	PUNCT
emaj-124	286	15	bilecik	bilecik	NOUN
emaj-124	286	16	.	.	PUNCT