id	sid	tid	token	lemma	pos
emaj-173	1	1	volume	volume	NOUN
emaj-173	1	2	7	7	NUM
emaj-173	1	3	no	no	DET
emaj-173	1	4	2	2	NUM
emaj-173	1	5	(	(	PUNCT
emaj-173	1	6	2018	2018	NUM
emaj-173	1	7	)	)	PUNCT
emaj-173	2	1	|	|	ADV
emaj-173	2	2	issn	issn	VERB
emaj-173	2	3	2158	2158	NUM
emaj-173	2	4	-	-	SYM
emaj-173	2	5	8708	8708	NUM
emaj-173	2	6	(	(	PUNCT
emaj-173	2	7	online	online	NOUN
emaj-173	2	8	)	)	PUNCT
emaj-173	2	9	|	|	ADV
emaj-173	2	10	doi	doi	X
emaj-173	2	11	10.5195	10.5195	NUM
emaj-173	2	12	/	/	SYM
emaj-173	2	13	emaj.2018.134	emaj.2018.134	PROPN
emaj-173	2	14	|	|	ADV
emaj-173	2	15	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	2	16	the	the	DET
emaj-173	2	17	impact	impact	NOUN
emaj-173	2	18	of	of	ADP
emaj-173	2	19	perception	perception	NOUN
emaj-173	2	20	related	relate	VERB
emaj-173	2	21	social	social	ADJ
emaj-173	2	22	media	medium	NOUN
emaj-173	2	23	marketing	marketing	NOUN
emaj-173	2	24	applications	application	NOUN
emaj-173	2	25	on	on	ADP
emaj-173	2	26	consumers	consumer	NOUN
emaj-173	2	27	’	'	PUNCT
emaj-173	2	28	brand	brand	NOUN
emaj-173	2	29	loyalty	loyalty	NOUN
emaj-173	2	30	and	and	CCONJ
emaj-173	2	31	purchase	purchase	NOUN
emaj-173	2	32	intention	intention	NOUN
emaj-173	2	33	ayben	ayben	NOUN
emaj-173	3	1	ceyhan	ceyhan	PROPN
emaj-173	3	2	beykent	beykent	PROPN
emaj-173	3	3	university	university	PROPN
emaj-173	3	4	,	,	PUNCT
emaj-173	3	5	turkey	turkey	NOUN
emaj-173	4	1	|	|	ADV
emaj-173	4	2	aybenceyhan@hotmail.com	aybenceyhan@hotmail.com	X
emaj-173	5	1	abstract	abstract	ADJ
emaj-173	5	2	social	social	ADJ
emaj-173	5	3	media	medium	NOUN
emaj-173	5	4	offers	offer	VERB
emaj-173	5	5	a	a	DET
emaj-173	5	6	social	social	ADJ
emaj-173	5	7	interaction	interaction	NOUN
emaj-173	5	8	environment	environment	NOUN
emaj-173	5	9	where	where	SCONJ
emaj-173	5	10	consumers	consumer	NOUN
emaj-173	5	11	have	have	VERB
emaj-173	5	12	the	the	DET
emaj-173	5	13	opportunity	opportunity	NOUN
emaj-173	5	14	to	to	PART
emaj-173	5	15	communicate	communicate	VERB
emaj-173	5	16	with	with	ADP
emaj-173	5	17	brands	brand	NOUN
emaj-173	5	18	,	,	PUNCT
emaj-173	5	19	exchange	exchange	NOUN
emaj-173	5	20	ideas	idea	NOUN
emaj-173	5	21	with	with	ADP
emaj-173	5	22	other	other	ADJ
emaj-173	5	23	users	user	NOUN
emaj-173	5	24	,	,	PUNCT
emaj-173	5	25	produce	produce	VERB
emaj-173	5	26	content	content	NOUN
emaj-173	5	27	and	and	CCONJ
emaj-173	5	28	influence	influence	VERB
emaj-173	5	29	the	the	DET
emaj-173	5	30	masses	masse	NOUN
emaj-173	5	31	.	.	PUNCT
emaj-173	6	1	brands	brand	NOUN
emaj-173	6	2	also	also	ADV
emaj-173	6	3	create	create	VERB
emaj-173	6	4	various	various	ADJ
emaj-173	6	5	social	social	ADJ
emaj-173	6	6	media	medium	NOUN
emaj-173	6	7	marketing	marketing	NOUN
emaj-173	6	8	applications	application	NOUN
emaj-173	6	9	by	by	ADP
emaj-173	6	10	turning	turn	VERB
emaj-173	6	11	these	these	DET
emaj-173	6	12	opportunities	opportunity	NOUN
emaj-173	6	13	in	in	ADP
emaj-173	6	14	their	their	PRON
emaj-173	6	15	favor	favor	NOUN
emaj-173	6	16	.	.	PUNCT
emaj-173	7	1	in	in	ADP
emaj-173	7	2	this	this	DET
emaj-173	7	3	study	study	NOUN
emaj-173	7	4	,	,	PUNCT
emaj-173	7	5	it	it	PRON
emaj-173	7	6	was	be	AUX
emaj-173	7	7	aimed	aim	VERB
emaj-173	7	8	to	to	PART
emaj-173	7	9	measure	measure	VERB
emaj-173	7	10	the	the	DET
emaj-173	7	11	effect	effect	NOUN
emaj-173	7	12	of	of	ADP
emaj-173	7	13	consumer	consumer	NOUN
emaj-173	7	14	perception	perception	NOUN
emaj-173	7	15	on	on	ADP
emaj-173	7	16	marketing	marketing	NOUN
emaj-173	7	17	applications	application	NOUN
emaj-173	7	18	of	of	ADP
emaj-173	7	19	brands	brand	NOUN
emaj-173	7	20	on	on	ADP
emaj-173	7	21	instagram	instagram	PROPN
emaj-173	7	22	pages	page	NOUN
emaj-173	7	23	and	and	CCONJ
emaj-173	7	24	their	their	PRON
emaj-173	7	25	impact	impact	NOUN
emaj-173	7	26	on	on	ADP
emaj-173	7	27	brand	brand	NOUN
emaj-173	7	28	loyalty	loyalty	NOUN
emaj-173	7	29	as	as	ADV
emaj-173	7	30	well	well	ADV
emaj-173	7	31	as	as	ADP
emaj-173	7	32	purchase	purchase	NOUN
emaj-173	7	33	intention	intention	NOUN
emaj-173	7	34	.	.	PUNCT
emaj-173	8	1	in	in	ADP
emaj-173	8	2	this	this	DET
emaj-173	8	3	context	context	NOUN
emaj-173	8	4	,	,	PUNCT
emaj-173	8	5	the	the	DET
emaj-173	8	6	research	research	NOUN
emaj-173	8	7	model	model	NOUN
emaj-173	8	8	developed	develop	VERB
emaj-173	8	9	was	be	AUX
emaj-173	8	10	tested	test	VERB
emaj-173	8	11	on	on	ADP
emaj-173	8	12	beykent	beykent	NOUN
emaj-173	8	13	university	university	NOUN
emaj-173	8	14	students	student	NOUN
emaj-173	8	15	.	.	PUNCT
emaj-173	9	1	data	datum	NOUN
emaj-173	9	2	obtained	obtain	VERB
emaj-173	9	3	by	by	ADP
emaj-173	9	4	the	the	DET
emaj-173	9	5	survey	survey	NOUN
emaj-173	9	6	method	method	NOUN
emaj-173	9	7	were	be	AUX
emaj-173	9	8	analyzed	analyze	VERB
emaj-173	9	9	using	use	VERB
emaj-173	9	10	spss	spss	PROPN
emaj-173	9	11	and	and	CCONJ
emaj-173	9	12	amos	amos	PROPN
emaj-173	9	13	package	package	NOUN
emaj-173	9	14	programs	program	NOUN
emaj-173	9	15	.	.	PUNCT
emaj-173	10	1	according	accord	VERB
emaj-173	10	2	to	to	ADP
emaj-173	10	3	research	research	NOUN
emaj-173	10	4	findings	finding	NOUN
emaj-173	10	5	,	,	PUNCT
emaj-173	10	6	the	the	DET
emaj-173	10	7	functional	functional	ADJ
emaj-173	10	8	value	value	NOUN
emaj-173	10	9	,	,	PUNCT
emaj-173	10	10	hedonic	hedonic	ADJ
emaj-173	10	11	value	value	NOUN
emaj-173	10	12	and	and	CCONJ
emaj-173	10	13	self	self	NOUN
emaj-173	10	14	-	-	PUNCT
emaj-173	10	15	brand	brand	NOUN
emaj-173	10	16	image	image	NOUN
emaj-173	10	17	congruency	congruency	NOUN
emaj-173	10	18	perceptions	perception	NOUN
emaj-173	10	19	towards	towards	ADP
emaj-173	10	20	the	the	DET
emaj-173	10	21	instagram	instagram	PROPN
emaj-173	10	22	page	page	NOUN
emaj-173	10	23	of	of	ADP
emaj-173	10	24	the	the	DET
emaj-173	10	25	brand	brand	NOUN
emaj-173	10	26	in	in	ADP
emaj-173	10	27	question	question	NOUN
emaj-173	10	28	positively	positively	ADV
emaj-173	10	29	affected	affect	VERB
emaj-173	10	30	the	the	DET
emaj-173	10	31	purchase	purchase	NOUN
emaj-173	10	32	intention	intention	NOUN
emaj-173	10	33	,	,	PUNCT
emaj-173	10	34	whereas	whereas	SCONJ
emaj-173	10	35	the	the	DET
emaj-173	10	36	social	social	ADJ
emaj-173	10	37	value	value	NOUN
emaj-173	10	38	and	and	CCONJ
emaj-173	10	39	co	co	NOUN
emaj-173	10	40	-	-	NOUN
emaj-173	10	41	creation	creation	NOUN
emaj-173	10	42	perceptions	perception	NOUN
emaj-173	10	43	did	do	AUX
emaj-173	10	44	not	not	PART
emaj-173	10	45	have	have	VERB
emaj-173	10	46	a	a	DET
emaj-173	10	47	significant	significant	ADJ
emaj-173	10	48	effect	effect	NOUN
emaj-173	10	49	on	on	ADP
emaj-173	10	50	purchase	purchase	NOUN
emaj-173	10	51	intention	intention	NOUN
emaj-173	10	52	.	.	PUNCT
emaj-173	11	1	the	the	DET
emaj-173	11	2	functional	functional	ADJ
emaj-173	11	3	value	value	NOUN
emaj-173	11	4	,	,	PUNCT
emaj-173	11	5	social	social	ADJ
emaj-173	11	6	value	value	NOUN
emaj-173	11	7	and	and	CCONJ
emaj-173	11	8	self	self	NOUN
emaj-173	11	9	-	-	PUNCT
emaj-173	11	10	brand	brand	NOUN
emaj-173	11	11	image	image	NOUN
emaj-173	11	12	congruency	congruency	NOUN
emaj-173	11	13	perceptions	perception	NOUN
emaj-173	11	14	towards	towards	ADP
emaj-173	11	15	the	the	DET
emaj-173	11	16	instagram	instagram	PROPN
emaj-173	11	17	page	page	NOUN
emaj-173	11	18	of	of	ADP
emaj-173	11	19	the	the	DET
emaj-173	11	20	brand	brand	NOUN
emaj-173	11	21	in	in	ADP
emaj-173	11	22	question	question	NOUN
emaj-173	11	23	positively	positively	ADV
emaj-173	11	24	affected	affect	VERB
emaj-173	11	25	brand	brand	NOUN
emaj-173	11	26	loyalty	loyalty	NOUN
emaj-173	11	27	,	,	PUNCT
emaj-173	11	28	whereas	whereas	SCONJ
emaj-173	11	29	the	the	DET
emaj-173	11	30	hedonic	hedonic	ADJ
emaj-173	11	31	value	value	NOUN
emaj-173	11	32	and	and	CCONJ
emaj-173	11	33	cocreation	cocreation	NOUN
emaj-173	11	34	value	value	NOUN
emaj-173	11	35	perceptions	perception	NOUN
emaj-173	11	36	were	be	AUX
emaj-173	11	37	found	find	VERB
emaj-173	11	38	to	to	PART
emaj-173	11	39	be	be	AUX
emaj-173	11	40	unrelated	unrelated	ADJ
emaj-173	11	41	to	to	ADP
emaj-173	11	42	brand	brand	NOUN
emaj-173	11	43	loyalty	loyalty	NOUN
emaj-173	11	44	.	.	PUNCT
emaj-173	12	1	furthermore	furthermore	ADV
emaj-173	12	2	,	,	PUNCT
emaj-173	12	3	it	it	PRON
emaj-173	12	4	was	be	AUX
emaj-173	12	5	observed	observe	VERB
emaj-173	12	6	that	that	SCONJ
emaj-173	12	7	brand	brand	NOUN
emaj-173	12	8	loyalty	loyalty	NOUN
emaj-173	12	9	mediates	mediate	VERB
emaj-173	12	10	the	the	DET
emaj-173	12	11	whole	whole	ADJ
emaj-173	12	12	effect	effect	NOUN
emaj-173	12	13	of	of	ADP
emaj-173	12	14	the	the	DET
emaj-173	12	15	functional	functional	ADJ
emaj-173	12	16	value	value	NOUN
emaj-173	12	17	and	and	CCONJ
emaj-173	12	18	co	co	NOUN
emaj-173	12	19	-	-	NOUN
emaj-173	12	20	creation	creation	NOUN
emaj-173	12	21	perceptions	perception	NOUN
emaj-173	12	22	towards	towards	ADP
emaj-173	12	23	the	the	DET
emaj-173	12	24	instagram	instagram	PROPN
emaj-173	12	25	page	page	NOUN
emaj-173	12	26	of	of	ADP
emaj-173	12	27	the	the	DET
emaj-173	12	28	brand	brand	NOUN
emaj-173	12	29	in	in	ADP
emaj-173	12	30	question	question	NOUN
emaj-173	12	31	on	on	ADP
emaj-173	12	32	purchase	purchase	NOUN
emaj-173	12	33	intention	intention	NOUN
emaj-173	12	34	.	.	PUNCT
emaj-173	13	1	keywords	keyword	NOUN
emaj-173	13	2	:	:	PUNCT
emaj-173	13	3	social	social	ADJ
emaj-173	13	4	media	medium	NOUN
emaj-173	13	5	,	,	PUNCT
emaj-173	13	6	brand	brand	NOUN
emaj-173	13	7	loyalty	loyalty	NOUN
emaj-173	13	8	,	,	PUNCT
emaj-173	13	9	purchase	purchase	NOUN
emaj-173	13	10	intention	intention	NOUN
emaj-173	13	11	,	,	PUNCT
emaj-173	13	12	marketing	marketing	NOUN
emaj-173	13	13	,	,	PUNCT
emaj-173	13	14	instagram	instagram	PROPN
emaj-173	13	15	*	*	PUNCT
emaj-173	13	16	this	this	DET
emaj-173	13	17	paper	paper	NOUN
emaj-173	13	18	is	be	AUX
emaj-173	13	19	developed	develop	VERB
emaj-173	13	20	from	from	ADP
emaj-173	13	21	author	author	NOUN
emaj-173	13	22	’s	’s	PART
emaj-173	13	23	doctoral	doctoral	ADJ
emaj-173	13	24	thesis	thesis	NOUN
emaj-173	13	25	titled	title	VERB
emaj-173	13	26	“	"	PUNCT
emaj-173	13	27	the	the	DET
emaj-173	13	28	impact	impact	NOUN
emaj-173	13	29	of	of	ADP
emaj-173	13	30	perceptıon	perceptıon	NOUN
emaj-173	13	31	related	relate	VERB
emaj-173	13	32	social	social	ADJ
emaj-173	13	33	media	medium	NOUN
emaj-173	13	34	marketing	marketing	NOUN
emaj-173	13	35	applications	application	NOUN
emaj-173	13	36	on	on	ADP
emaj-173	13	37	consumers	consumer	NOUN
emaj-173	13	38	’	'	PUNCT
emaj-173	13	39	brand	brand	NOUN
emaj-173	13	40	loyalty	loyalty	NOUN
emaj-173	13	41	and	and	CCONJ
emaj-173	13	42	purchase	purchase	NOUN
emaj-173	13	43	intention	intention	NOUN
emaj-173	13	44	”	"	PUNCT
emaj-173	13	45	.	.	PUNCT
emaj-173	14	1	the	the	DET
emaj-173	14	2	doctoral	doctoral	ADJ
emaj-173	14	3	thesis	thesis	NOUN
emaj-173	14	4	was	be	AUX
emaj-173	14	5	accepted	accept	VERB
emaj-173	14	6	on	on	ADP
emaj-173	14	7	8	8	NUM
emaj-173	14	8	april	april	PROPN
emaj-173	14	9	2019	2019	NUM
emaj-173	14	10	by	by	ADP
emaj-173	14	11	beykent	beykent	NOUN
emaj-173	14	12	university	university	PROPN
emaj-173	14	13	,	,	PUNCT
emaj-173	14	14	institute	institute	NOUN
emaj-173	14	15	of	of	ADP
emaj-173	14	16	social	social	ADJ
emaj-173	14	17	sciences	sciences	PROPN
emaj-173	14	18	,	,	PUNCT
emaj-173	14	19	department	department	NOUN
emaj-173	14	20	of	of	ADP
emaj-173	14	21	business	business	PROPN
emaj-173	14	22	administration	administration	NOUN
emaj-173	14	23	and	and	CCONJ
emaj-173	14	24	was	be	AUX
emaj-173	14	25	supervised	supervise	VERB
emaj-173	14	26	by	by	ADP
emaj-173	14	27	prof	prof	PROPN
emaj-173	14	28	.	.	PUNCT
emaj-173	15	1	dr	dr	PROPN
emaj-173	15	2	.	.	PROPN
emaj-173	15	3	erdoğan	erdoğan	PROPN
emaj-173	15	4	taşkın	taşkın	PROPN
emaj-173	15	5	.	.	PUNCT
emaj-173	16	1	new	new	ADJ
emaj-173	16	2	articles	article	NOUN
emaj-173	16	3	in	in	ADP
emaj-173	16	4	this	this	DET
emaj-173	16	5	journal	journal	NOUN
emaj-173	16	6	are	be	AUX
emaj-173	16	7	licensed	license	VERB
emaj-173	16	8	under	under	ADP
emaj-173	16	9	a	a	DET
emaj-173	16	10	creative	creative	ADJ
emaj-173	16	11	commons	common	NOUN
emaj-173	16	12	attribution	attribution	NOUN
emaj-173	16	13	3.0	3.0	NUM
emaj-173	16	14	united	unite	VERB
emaj-173	16	15	states	states	PROPN
emaj-173	16	16	license	license	NOUN
emaj-173	16	17	.	.	PUNCT
emaj-173	17	1	this	this	DET
emaj-173	17	2	journal	journal	NOUN
emaj-173	17	3	is	be	AUX
emaj-173	17	4	published	publish	VERB
emaj-173	17	5	by	by	ADP
emaj-173	17	6	the	the	DET
emaj-173	17	7	university	university	NOUN
emaj-173	17	8	library	library	NOUN
emaj-173	17	9	system	system	NOUN
emaj-173	17	10	of	of	ADP
emaj-173	17	11	the	the	DET
emaj-173	17	12	university	university	PROPN
emaj-173	17	13	of	of	ADP
emaj-173	17	14	pittsburgh	pittsburgh	PROPN
emaj-173	17	15	as	as	ADP
emaj-173	17	16	part	part	NOUN
emaj-173	17	17	of	of	ADP
emaj-173	17	18	its	its	PRON
emaj-173	17	19	d	d	NOUN
emaj-173	17	20	-	-	PUNCT
emaj-173	17	21	scribe	scribe	VERB
emaj-173	17	22	digital	digital	ADJ
emaj-173	17	23	publishing	publishing	NOUN
emaj-173	17	24	program	program	NOUN
emaj-173	17	25	,	,	PUNCT
emaj-173	17	26	and	and	CCONJ
emaj-173	17	27	is	be	AUX
emaj-173	17	28	cosponsored	cosponsor	VERB
emaj-173	17	29	by	by	ADP
emaj-173	17	30	the	the	DET
emaj-173	17	31	university	university	PROPN
emaj-173	17	32	of	of	ADP
emaj-173	17	33	pittsburgh	pittsburgh	PROPN
emaj-173	17	34	press	press	NOUN
emaj-173	17	35	.	.	PUNCT
emaj-173	18	1	volume	volume	NOUN
emaj-173	18	2	9	9	NUM
emaj-173	18	3	no	no	DET
emaj-173	18	4	1	1	NUM
emaj-173	18	5	(	(	PUNCT
emaj-173	18	6	2019	2019	NUM
emaj-173	18	7	)	)	PUNCT
emaj-173	18	8	|	|	ADV
emaj-173	18	9	issn	issn	VERB
emaj-173	18	10	2158	2158	NUM
emaj-173	18	11	-	-	SYM
emaj-173	18	12	8708	8708	NUM
emaj-173	18	13	(	(	PUNCT
emaj-173	18	14	online	online	NOUN
emaj-173	18	15	)	)	PUNCT
emaj-173	18	16	|	|	ADV
emaj-173	18	17	doi	doi	X
emaj-173	18	18	10.5195	10.5195	NUM
emaj-173	18	19	/	/	SYM
emaj-173	18	20	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	19	1	|	|	NOUN
emaj-173	19	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	20	1	|	|	ADV
emaj-173	20	2	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	INTJ
emaj-173	20	3	mailto:aybenceyhan@hotmail.com	mailto:aybenceyhan@hotmail.com	X
emaj-173	21	1	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-173	21	2	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-173	21	3	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	PUNCT
emaj-173	22	1	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-173	22	2	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-173	22	3	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-173	23	1	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-173	23	2	volume	volume	NOUN
emaj-173	23	3	9	9	NUM
emaj-173	23	4	no	no	DET
emaj-173	23	5	1	1	NUM
emaj-173	23	6	(	(	PUNCT
emaj-173	23	7	2019	2019	NUM
emaj-173	23	8	)	)	PUNCT
emaj-173	23	9	|	|	ADV
emaj-173	23	10	issn	issn	VERB
emaj-173	23	11	2158	2158	NUM
emaj-173	23	12	-	-	SYM
emaj-173	23	13	8708	8708	NUM
emaj-173	23	14	(	(	PUNCT
emaj-173	23	15	online	online	NOUN
emaj-173	23	16	)	)	PUNCT
emaj-173	23	17	|	|	ADV
emaj-173	23	18	doi	doi	X
emaj-173	23	19	10.5195	10.5195	NUM
emaj-173	23	20	/	/	SYM
emaj-173	23	21	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	24	1	|	|	NOUN
emaj-173	24	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	24	3	the	the	DET
emaj-173	24	4	impact	impact	NOUN
emaj-173	24	5	of	of	ADP
emaj-173	24	6	perception	perception	NOUN
emaj-173	24	7	related	relate	VERB
emaj-173	24	8	social	social	ADJ
emaj-173	24	9	media	medium	NOUN
emaj-173	24	10	marketing	marketing	NOUN
emaj-173	24	11	applications	application	NOUN
emaj-173	24	12	on	on	ADP
emaj-173	24	13	consumers	consumer	NOUN
emaj-173	24	14	’	'	PUNCT
emaj-173	24	15	brand	brand	NOUN
emaj-173	24	16	loyalty	loyalty	NOUN
emaj-173	24	17	and	and	CCONJ
emaj-173	24	18	purchase	purchase	NOUN
emaj-173	24	19	intention	intention	NOUN
emaj-173	24	20	page	page	NOUN
emaj-173	24	21	|88|	|88|	NOUN
emaj-173	24	22	emerging	emerge	VERB
emaj-173	24	23	markets	market	NOUN
emaj-173	24	24	journal	journal	VERB
emaj-173	24	25	the	the	DET
emaj-173	24	26	impact	impact	NOUN
emaj-173	24	27	of	of	ADP
emaj-173	24	28	perception	perception	NOUN
emaj-173	24	29	related	relate	VERB
emaj-173	24	30	social	social	ADJ
emaj-173	24	31	media	medium	NOUN
emaj-173	24	32	marketing	marketing	NOUN
emaj-173	24	33	applications	application	NOUN
emaj-173	24	34	on	on	ADP
emaj-173	24	35	consumers	consumer	NOUN
emaj-173	24	36	’	'	PUNCT
emaj-173	24	37	brand	brand	NOUN
emaj-173	24	38	loyalty	loyalty	NOUN
emaj-173	24	39	and	and	CCONJ
emaj-173	24	40	purchase	purchase	NOUN
emaj-173	24	41	intention	intention	NOUN
emaj-173	24	42	ayben	ayben	NOUN
emaj-173	24	43	ceyhan	ceyhan	PROPN
emaj-173	24	44	i.	i.	PROPN
emaj-173	24	45	introduction	introduction	NOUN
emaj-173	24	46	along	along	ADP
emaj-173	24	47	with	with	ADP
emaj-173	24	48	the	the	DET
emaj-173	24	49	emergence	emergence	NOUN
emaj-173	24	50	of	of	ADP
emaj-173	24	51	the	the	DET
emaj-173	24	52	internet	internet	NOUN
emaj-173	24	53	at	at	ADP
emaj-173	24	54	the	the	DET
emaj-173	24	55	end	end	NOUN
emaj-173	24	56	of	of	ADP
emaj-173	24	57	the	the	DET
emaj-173	24	58	20th	20th	ADJ
emaj-173	24	59	century	century	NOUN
emaj-173	24	60	,	,	PUNCT
emaj-173	24	61	the	the	DET
emaj-173	24	62	roles	role	NOUN
emaj-173	24	63	of	of	ADP
emaj-173	24	64	businesses	business	NOUN
emaj-173	24	65	and	and	CCONJ
emaj-173	24	66	consumers	consumer	NOUN
emaj-173	24	67	began	begin	VERB
emaj-173	24	68	to	to	PART
emaj-173	24	69	change	change	VERB
emaj-173	24	70	.	.	PUNCT
emaj-173	25	1	by	by	ADP
emaj-173	25	2	the	the	DET
emaj-173	25	3	21st	21st	ADJ
emaj-173	25	4	century	century	NOUN
emaj-173	25	5	,	,	PUNCT
emaj-173	25	6	consumers	consumer	NOUN
emaj-173	25	7	began	begin	VERB
emaj-173	25	8	to	to	PART
emaj-173	25	9	have	have	VERB
emaj-173	25	10	a	a	DET
emaj-173	25	11	say	say	NOUN
emaj-173	25	12	in	in	ADP
emaj-173	25	13	the	the	DET
emaj-173	25	14	digital	digital	ADJ
emaj-173	25	15	world	world	NOUN
emaj-173	25	16	by	by	ADP
emaj-173	25	17	getting	get	VERB
emaj-173	25	18	the	the	DET
emaj-173	25	19	title	title	NOUN
emaj-173	25	20	of	of	ADP
emaj-173	25	21	"	"	PUNCT
emaj-173	25	22	user	user	NOUN
emaj-173	25	23	"	"	PUNCT
emaj-173	25	24	.	.	PUNCT
emaj-173	26	1	while	while	SCONJ
emaj-173	26	2	businesses	business	NOUN
emaj-173	26	3	started	start	VERB
emaj-173	26	4	to	to	PART
emaj-173	26	5	create	create	VERB
emaj-173	26	6	contents	content	NOUN
emaj-173	26	7	for	for	ADP
emaj-173	26	8	users	user	NOUN
emaj-173	26	9	,	,	PUNCT
emaj-173	26	10	users	user	NOUN
emaj-173	26	11	started	start	VERB
emaj-173	26	12	to	to	PART
emaj-173	26	13	create	create	VERB
emaj-173	26	14	their	their	PRON
emaj-173	26	15	own	own	ADJ
emaj-173	26	16	contents	content	NOUN
emaj-173	26	17	on	on	ADP
emaj-173	26	18	various	various	ADJ
emaj-173	26	19	forums	forum	NOUN
emaj-173	26	20	,	,	PUNCT
emaj-173	26	21	media	medium	NOUN
emaj-173	26	22	and	and	CCONJ
emaj-173	26	23	content	content	NOUN
emaj-173	26	24	sharing	share	VERB
emaj-173	26	25	sites	site	NOUN
emaj-173	26	26	and	and	CCONJ
emaj-173	26	27	social	social	ADJ
emaj-173	26	28	networks	network	NOUN
emaj-173	26	29	,	,	PUNCT
emaj-173	26	30	and	and	CCONJ
emaj-173	26	31	thus	thus	ADV
emaj-173	26	32	they	they	PRON
emaj-173	26	33	were	be	AUX
emaj-173	26	34	able	able	ADJ
emaj-173	26	35	to	to	PART
emaj-173	26	36	share	share	VERB
emaj-173	26	37	them	they	PRON
emaj-173	26	38	with	with	ADP
emaj-173	26	39	their	their	PRON
emaj-173	26	40	friends	friend	NOUN
emaj-173	26	41	,	,	PUNCT
emaj-173	26	42	other	other	ADJ
emaj-173	26	43	users	user	NOUN
emaj-173	26	44	,	,	PUNCT
emaj-173	26	45	and	and	CCONJ
emaj-173	26	46	even	even	ADV
emaj-173	26	47	the	the	DET
emaj-173	26	48	whole	whole	ADJ
emaj-173	26	49	world	world	NOUN
emaj-173	26	50	.	.	PUNCT
emaj-173	27	1	nowadays	nowadays	ADV
emaj-173	27	2	,	,	PUNCT
emaj-173	27	3	the	the	DET
emaj-173	27	4	power	power	NOUN
emaj-173	27	5	of	of	ADP
emaj-173	27	6	social	social	ADJ
emaj-173	27	7	media	medium	NOUN
emaj-173	27	8	in	in	ADP
emaj-173	27	9	communication	communication	NOUN
emaj-173	27	10	between	between	ADP
emaj-173	27	11	the	the	DET
emaj-173	27	12	masses	masse	NOUN
emaj-173	27	13	has	have	AUX
emaj-173	27	14	gained	gain	VERB
emaj-173	27	15	increasing	increase	VERB
emaj-173	27	16	momentum	momentum	NOUN
emaj-173	27	17	.	.	PUNCT
emaj-173	28	1	businesses	business	NOUN
emaj-173	28	2	that	that	PRON
emaj-173	28	3	have	have	AUX
emaj-173	28	4	realized	realize	VERB
emaj-173	28	5	it	it	PRON
emaj-173	28	6	have	have	AUX
emaj-173	28	7	begun	begin	VERB
emaj-173	28	8	to	to	PART
emaj-173	28	9	exist	exist	VERB
emaj-173	28	10	in	in	ADP
emaj-173	28	11	social	social	ADJ
emaj-173	28	12	media	medium	NOUN
emaj-173	28	13	with	with	ADP
emaj-173	28	14	corporate	corporate	ADJ
emaj-173	28	15	or	or	CCONJ
emaj-173	28	16	brand	brand	NOUN
emaj-173	28	17	pages	page	NOUN
emaj-173	28	18	.	.	PUNCT
emaj-173	29	1	social	social	ADJ
emaj-173	29	2	media	medium	NOUN
emaj-173	29	3	,	,	PUNCT
emaj-173	29	4	where	where	SCONJ
emaj-173	29	5	consumers	consumer	NOUN
emaj-173	29	6	can	can	AUX
emaj-173	29	7	freely	freely	ADV
emaj-173	29	8	share	share	VERB
emaj-173	29	9	their	their	PRON
emaj-173	29	10	ideas	idea	NOUN
emaj-173	29	11	and	and	CCONJ
emaj-173	29	12	discuss	discuss	VERB
emaj-173	29	13	them	they	PRON
emaj-173	29	14	with	with	ADP
emaj-173	29	15	other	other	ADJ
emaj-173	29	16	users	user	NOUN
emaj-173	29	17	,	,	PUNCT
emaj-173	29	18	provides	provide	VERB
emaj-173	29	19	businesses	business	NOUN
emaj-173	29	20	with	with	ADP
emaj-173	29	21	an	an	DET
emaj-173	29	22	opportunity	opportunity	NOUN
emaj-173	29	23	to	to	PART
emaj-173	29	24	develop	develop	VERB
emaj-173	29	25	marketing	marketing	NOUN
emaj-173	29	26	applications	application	NOUN
emaj-173	29	27	that	that	PRON
emaj-173	29	28	are	be	AUX
emaj-173	29	29	different	different	ADJ
emaj-173	29	30	from	from	ADP
emaj-173	29	31	traditional	traditional	ADJ
emaj-173	29	32	methods	method	NOUN
emaj-173	29	33	and	and	CCONJ
emaj-173	29	34	that	that	PRON
emaj-173	29	35	inspires	inspire	VERB
emaj-173	29	36	consumers	consumer	NOUN
emaj-173	29	37	.	.	PUNCT
emaj-173	30	1	along	along	ADP
emaj-173	30	2	with	with	ADP
emaj-173	30	3	these	these	DET
emaj-173	30	4	developments	development	NOUN
emaj-173	30	5	in	in	ADP
emaj-173	30	6	the	the	DET
emaj-173	30	7	digital	digital	ADJ
emaj-173	30	8	world	world	NOUN
emaj-173	30	9	,	,	PUNCT
emaj-173	30	10	the	the	DET
emaj-173	30	11	consumer	consumer	NOUN
emaj-173	30	12	has	have	AUX
emaj-173	30	13	also	also	ADV
emaj-173	30	14	begun	begin	VERB
emaj-173	30	15	to	to	PART
emaj-173	30	16	evolve	evolve	VERB
emaj-173	30	17	.	.	PUNCT
emaj-173	31	1	factors	factor	NOUN
emaj-173	31	2	such	such	ADJ
emaj-173	31	3	as	as	ADP
emaj-173	31	4	speed	speed	NOUN
emaj-173	31	5	,	,	PUNCT
emaj-173	31	6	practicality	practicality	NOUN
emaj-173	31	7	,	,	PUNCT
emaj-173	31	8	and	and	CCONJ
emaj-173	31	9	usability	usability	NOUN
emaj-173	31	10	have	have	AUX
emaj-173	31	11	now	now	ADV
emaj-173	31	12	come	come	VERB
emaj-173	31	13	to	to	ADP
emaj-173	31	14	the	the	DET
emaj-173	31	15	forefront	forefront	NOUN
emaj-173	31	16	more	more	ADJ
emaj-173	31	17	for	for	ADP
emaj-173	31	18	consumers	consumer	NOUN
emaj-173	31	19	in	in	ADP
emaj-173	31	20	communication	communication	NOUN
emaj-173	31	21	.	.	PUNCT
emaj-173	32	1	therefore	therefore	ADV
emaj-173	32	2	,	,	PUNCT
emaj-173	32	3	consumers	consumer	NOUN
emaj-173	32	4	have	have	AUX
emaj-173	32	5	begun	begin	VERB
emaj-173	32	6	to	to	PART
emaj-173	32	7	use	use	VERB
emaj-173	32	8	social	social	ADJ
emaj-173	32	9	media	medium	NOUN
emaj-173	32	10	,	,	PUNCT
emaj-173	32	11	which	which	PRON
emaj-173	32	12	contains	contain	VERB
emaj-173	32	13	these	these	DET
emaj-173	32	14	features	feature	NOUN
emaj-173	32	15	,	,	PUNCT
emaj-173	32	16	more	more	ADV
emaj-173	32	17	frequently	frequently	ADV
emaj-173	32	18	;	;	PUNCT
emaj-173	32	19	and	and	CCONJ
emaj-173	32	20	while	while	SCONJ
emaj-173	32	21	using	use	VERB
emaj-173	32	22	social	social	ADJ
emaj-173	32	23	media	medium	NOUN
emaj-173	32	24	,	,	PUNCT
emaj-173	32	25	consumers	consumer	NOUN
emaj-173	32	26	have	have	AUX
emaj-173	32	27	started	start	VERB
emaj-173	32	28	to	to	PART
emaj-173	32	29	follow	follow	VERB
emaj-173	32	30	brand	brand	NOUN
emaj-173	32	31	accounts	account	NOUN
emaj-173	32	32	that	that	PRON
emaj-173	32	33	will	will	AUX
emaj-173	32	34	also	also	ADV
emaj-173	32	35	provide	provide	VERB
emaj-173	32	36	benefits	benefit	NOUN
emaj-173	32	37	for	for	ADP
emaj-173	32	38	them	they	PRON
emaj-173	32	39	and	and	CCONJ
emaj-173	32	40	where	where	SCONJ
emaj-173	32	41	there	there	PRON
emaj-173	32	42	is	be	VERB
emaj-173	32	43	a	a	DET
emaj-173	32	44	fast	fast	ADJ
emaj-173	32	45	flow	flow	NOUN
emaj-173	32	46	of	of	ADP
emaj-173	32	47	information	information	NOUN
emaj-173	32	48	and	and	CCONJ
emaj-173	32	49	where	where	SCONJ
emaj-173	32	50	they	they	PRON
emaj-173	32	51	can	can	AUX
emaj-173	32	52	share	share	VERB
emaj-173	32	53	their	their	PRON
emaj-173	32	54	ideas	idea	NOUN
emaj-173	32	55	,	,	PUNCT
emaj-173	32	56	do	do	VERB
emaj-173	32	57	brand	brand	NOUN
emaj-173	32	58	or	or	CCONJ
emaj-173	32	59	product	product	NOUN
emaj-173	32	60	research	research	NOUN
emaj-173	32	61	,	,	PUNCT
emaj-173	32	62	reach	reach	VERB
emaj-173	32	63	positive	positive	ADJ
emaj-173	32	64	or	or	CCONJ
emaj-173	32	65	negative	negative	ADJ
emaj-173	32	66	opinions	opinion	NOUN
emaj-173	32	67	about	about	ADP
emaj-173	32	68	brands	brand	NOUN
emaj-173	32	69	and	and	CCONJ
emaj-173	32	70	get	get	VERB
emaj-173	32	71	faster	fast	ADJ
emaj-173	32	72	response	response	NOUN
emaj-173	32	73	to	to	ADP
emaj-173	32	74	their	their	PRON
emaj-173	32	75	requests	request	NOUN
emaj-173	32	76	and	and	CCONJ
emaj-173	32	77	needs	need	NOUN
emaj-173	32	78	from	from	ADP
emaj-173	32	79	brands	brand	NOUN
emaj-173	32	80	.	.	PUNCT
emaj-173	33	1	consumers	consumer	NOUN
emaj-173	33	2	have	have	AUX
emaj-173	33	3	even	even	ADV
emaj-173	33	4	started	start	VERB
emaj-173	33	5	to	to	PART
emaj-173	33	6	do	do	VERB
emaj-173	33	7	shopping	shop	VERB
emaj-173	33	8	on	on	ADP
emaj-173	33	9	them	they	PRON
emaj-173	33	10	.	.	PUNCT
emaj-173	34	1	among	among	ADP
emaj-173	34	2	social	social	ADJ
emaj-173	34	3	media	medium	NOUN
emaj-173	34	4	networks	network	NOUN
emaj-173	34	5	,	,	PUNCT
emaj-173	34	6	instagram	instagram	PROPN
emaj-173	34	7	is	be	AUX
emaj-173	34	8	one	one	NUM
emaj-173	34	9	of	of	ADP
emaj-173	34	10	the	the	DET
emaj-173	34	11	most	most	ADV
emaj-173	34	12	successful	successful	ADJ
emaj-173	34	13	social	social	ADJ
emaj-173	34	14	networks	network	NOUN
emaj-173	34	15	that	that	PRON
emaj-173	34	16	appeal	appeal	VERB
emaj-173	34	17	to	to	ADP
emaj-173	34	18	this	this	DET
emaj-173	34	19	new	new	ADJ
emaj-173	34	20	consumer	consumer	NOUN
emaj-173	34	21	group	group	NOUN
emaj-173	34	22	.	.	PUNCT
emaj-173	35	1	marketers	marketer	NOUN
emaj-173	35	2	are	be	AUX
emaj-173	35	3	now	now	ADV
emaj-173	35	4	aware	aware	ADJ
emaj-173	35	5	of	of	ADP
emaj-173	35	6	this	this	PRON
emaj-173	35	7	,	,	PUNCT
emaj-173	35	8	and	and	CCONJ
emaj-173	35	9	therefore	therefore	ADV
emaj-173	35	10	,	,	PUNCT
emaj-173	35	11	they	they	PRON
emaj-173	35	12	act	act	VERB
emaj-173	35	13	according	accord	VERB
emaj-173	35	14	to	to	ADP
emaj-173	35	15	the	the	DET
emaj-173	35	16	new	new	ADJ
emaj-173	35	17	market	market	NOUN
emaj-173	35	18	dynamics	dynamic	NOUN
emaj-173	35	19	.	.	PUNCT
emaj-173	36	1	in	in	ADP
emaj-173	36	2	the	the	DET
emaj-173	36	3	study	study	NOUN
emaj-173	36	4	carried	carry	VERB
emaj-173	36	5	out	out	ADP
emaj-173	36	6	by	by	ADP
emaj-173	36	7	crofton	crofton	PROPN
emaj-173	36	8	and	and	CCONJ
emaj-173	36	9	parker	parker	PROPN
emaj-173	36	10	(	(	PUNCT
emaj-173	36	11	2012	2012	NUM
emaj-173	36	12	)	)	PUNCT
emaj-173	36	13	,	,	PUNCT
emaj-173	36	14	considering	consider	VERB
emaj-173	36	15	social	social	ADJ
emaj-173	36	16	media	medium	NOUN
emaj-173	36	17	as	as	ADP
emaj-173	36	18	an	an	DET
emaj-173	36	19	effective	effective	ADJ
emaj-173	36	20	marketing	marketing	NOUN
emaj-173	36	21	mechanism	mechanism	NOUN
emaj-173	36	22	was	be	AUX
emaj-173	36	23	demonstrated	demonstrate	VERB
emaj-173	36	24	to	to	PART
emaj-173	36	25	have	have	VERB
emaj-173	36	26	a	a	DET
emaj-173	36	27	significant	significant	ADJ
emaj-173	36	28	and	and	CCONJ
emaj-173	36	29	positive	positive	ADJ
emaj-173	36	30	impact	impact	NOUN
emaj-173	36	31	on	on	ADP
emaj-173	36	32	businesses	business	NOUN
emaj-173	36	33	'	'	PART
emaj-173	36	34	ability	ability	NOUN
emaj-173	36	35	to	to	PART
emaj-173	36	36	develop	develop	VERB
emaj-173	36	37	customers	customer	NOUN
emaj-173	36	38	'	'	PART
emaj-173	36	39	loyalty	loyalty	NOUN
emaj-173	36	40	and	and	CCONJ
emaj-173	36	41	purchase	purchase	NOUN
emaj-173	36	42	behaviors	behavior	NOUN
emaj-173	36	43	.	.	PUNCT
emaj-173	37	1	nowadays	nowadays	ADV
emaj-173	37	2	,	,	PUNCT
emaj-173	37	3	since	since	SCONJ
emaj-173	37	4	businesses	business	NOUN
emaj-173	37	5	are	be	AUX
emaj-173	37	6	aware	aware	ADJ
emaj-173	37	7	of	of	ADP
emaj-173	37	8	this	this	DET
emaj-173	37	9	importance	importance	NOUN
emaj-173	37	10	,	,	PUNCT
emaj-173	37	11	they	they	PRON
emaj-173	37	12	create	create	VERB
emaj-173	37	13	and	and	CCONJ
emaj-173	37	14	implement	implement	VERB
emaj-173	37	15	social	social	ADJ
emaj-173	37	16	media	medium	NOUN
emaj-173	37	17	marketing	marketing	NOUN
emaj-173	37	18	plans	plan	NOUN
emaj-173	37	19	by	by	ADP
emaj-173	37	20	keeping	keep	VERB
emaj-173	37	21	social	social	ADJ
emaj-173	37	22	media	medium	NOUN
emaj-173	37	23	within	within	ADP
emaj-173	37	24	their	their	PRON
emaj-173	37	25	marketing	marketing	NOUN
emaj-173	37	26	plans	plan	NOUN
emaj-173	37	27	(	(	PUNCT
emaj-173	37	28	alalwan	alalwan	NOUN
emaj-173	37	29	et	et	PROPN
emaj-173	37	30	al	al	PROPN
emaj-173	37	31	.	.	PROPN
emaj-173	37	32	2017	2017	NUM
emaj-173	37	33	)	)	PUNCT
emaj-173	37	34	.	.	PUNCT
emaj-173	38	1	however	however	ADV
emaj-173	38	2	,	,	PUNCT
emaj-173	38	3	they	they	PRON
emaj-173	38	4	have	have	VERB
emaj-173	38	5	limited	limit	VERB
emaj-173	38	6	information	information	NOUN
emaj-173	38	7	on	on	ADP
emaj-173	38	8	consumer	consumer	NOUN
emaj-173	38	9	perception	perception	NOUN
emaj-173	38	10	regarding	regard	VERB
emaj-173	38	11	their	their	PRON
emaj-173	38	12	marketing	marketing	NOUN
emaj-173	38	13	applications	application	NOUN
emaj-173	38	14	on	on	ADP
emaj-173	38	15	brand	brand	NOUN
emaj-173	38	16	pages	page	NOUN
emaj-173	38	17	in	in	ADP
emaj-173	38	18	social	social	ADJ
emaj-173	38	19	media	medium	NOUN
emaj-173	38	20	networks	network	NOUN
emaj-173	38	21	and	and	CCONJ
emaj-173	38	22	to	to	ADP
emaj-173	38	23	what	what	DET
emaj-173	38	24	extent	extent	NOUN
emaj-173	38	25	this	this	DET
emaj-173	38	26	perception	perception	NOUN
emaj-173	38	27	affects	affect	VERB
emaj-173	38	28	users	user	NOUN
emaj-173	38	29	'	'	PART
emaj-173	38	30	brand	brand	NOUN
emaj-173	38	31	loyalty	loyalty	NOUN
emaj-173	38	32	and	and	CCONJ
emaj-173	38	33	purchase	purchase	NOUN
emaj-173	38	34	intention	intention	NOUN
emaj-173	38	35	.	.	PUNCT
emaj-173	39	1	in	in	ADP
emaj-173	39	2	this	this	DET
emaj-173	39	3	study	study	NOUN
emaj-173	39	4	,	,	PUNCT
emaj-173	39	5	individuals	individual	NOUN
emaj-173	39	6	who	who	PRON
emaj-173	39	7	are	be	AUX
emaj-173	39	8	instagram	instagram	PROPN
emaj-173	39	9	users	user	NOUN
emaj-173	39	10	,	,	PUNCT
emaj-173	39	11	follow	follow	VERB
emaj-173	39	12	at	at	ADV
emaj-173	39	13	least	least	ADV
emaj-173	39	14	one	one	NUM
emaj-173	39	15	brand	brand	NOUN
emaj-173	39	16	and	and	CCONJ
emaj-173	39	17	studying	study	VERB
emaj-173	39	18	in	in	ADP
emaj-173	39	19	beykent	beykent	NOUN
emaj-173	39	20	university	university	NOUN
emaj-173	39	21	in	in	ADP
emaj-173	39	22	turkey	turkey	NOUN
emaj-173	39	23	were	be	AUX
emaj-173	39	24	selected	select	VERB
emaj-173	39	25	as	as	ADP
emaj-173	39	26	the	the	DET
emaj-173	39	27	target	target	NOUN
emaj-173	39	28	group	group	NOUN
emaj-173	39	29	.	.	PUNCT
emaj-173	40	1	it	it	PRON
emaj-173	40	2	was	be	AUX
emaj-173	40	3	attempted	attempt	VERB
emaj-173	40	4	to	to	PART
emaj-173	40	5	statistically	statistically	ADV
emaj-173	40	6	reveal	reveal	VERB
emaj-173	40	7	the	the	DET
emaj-173	40	8	effects	effect	NOUN
emaj-173	40	9	of	of	ADP
emaj-173	40	10	their	their	PRON
emaj-173	40	11	perceptions	perception	NOUN
emaj-173	40	12	regarding	regard	VERB
emaj-173	40	13	marketing	marketing	NOUN
emaj-173	40	14	applications	application	NOUN
emaj-173	40	15	on	on	ADP
emaj-173	40	16	brand	brand	NOUN
emaj-173	40	17	loyalty	loyalty	NOUN
emaj-173	40	18	and	and	CCONJ
emaj-173	40	19	purchase	purchase	NOUN
emaj-173	40	20	intention	intention	NOUN
emaj-173	40	21	.	.	PUNCT
emaj-173	41	1	the	the	DET
emaj-173	41	2	study	study	NOUN
emaj-173	41	3	was	be	AUX
emaj-173	41	4	based	base	VERB
emaj-173	41	5	on	on	ADP
emaj-173	41	6	functional	functional	ADJ
emaj-173	41	7	value	value	NOUN
emaj-173	41	8	,	,	PUNCT
emaj-173	41	9	hedonic	hedonic	ADJ
emaj-173	41	10	value	value	NOUN
emaj-173	41	11	,	,	PUNCT
emaj-173	41	12	social	social	ADJ
emaj-173	41	13	value	value	NOUN
emaj-173	41	14	,	,	PUNCT
emaj-173	41	15	co	co	NOUN
emaj-173	41	16	-	-	NOUN
emaj-173	41	17	creation	creation	NOUN
emaj-173	41	18	value	value	NOUN
emaj-173	41	19	and	and	CCONJ
emaj-173	41	20	self	self	NOUN
emaj-173	41	21	-	-	PUNCT
emaj-173	41	22	brand	brand	NOUN
emaj-173	41	23	image	image	NOUN
emaj-173	41	24	congruency	congruency	NOUN
emaj-173	41	25	among	among	ADP
emaj-173	41	26	the	the	DET
emaj-173	41	27	consumer	consumer	NOUN
emaj-173	41	28	perceptions	perception	NOUN
emaj-173	41	29	regarding	regard	VERB
emaj-173	41	30	brand	brand	NOUN
emaj-173	41	31	management	management	NOUN
emaj-173	41	32	,	,	PUNCT
emaj-173	41	33	word	word	NOUN
emaj-173	41	34	-	-	PUNCT
emaj-173	41	35	of	of	ADP
emaj-173	41	36	-	-	PUNCT
emaj-173	41	37	mouth	mouth	NOUN
emaj-173	41	38	marketing	marketing	NOUN
emaj-173	41	39	,	,	PUNCT
emaj-173	41	40	and	and	CCONJ
emaj-173	41	41	customer	customer	NOUN
emaj-173	41	42	relationship	relationship	NOUN
emaj-173	41	43	management	management	NOUN
emaj-173	41	44	that	that	PRON
emaj-173	41	45	are	be	AUX
emaj-173	41	46	the	the	DET
emaj-173	41	47	social	social	ADJ
emaj-173	41	48	media	medium	NOUN
emaj-173	41	49	marketing	marketing	NOUN
emaj-173	41	50	applications	application	NOUN
emaj-173	41	51	of	of	ADP
emaj-173	41	52	brands	brand	NOUN
emaj-173	41	53	.	.	PUNCT
emaj-173	42	1	instagram	instagram	PROPN
emaj-173	42	2	we	we	PRON
emaj-173	42	3	live	live	VERB
emaj-173	42	4	in	in	ADP
emaj-173	42	5	a	a	DET
emaj-173	42	6	visual	visual	ADJ
emaj-173	42	7	era	era	NOUN
emaj-173	42	8	in	in	ADP
emaj-173	42	9	which	which	PRON
emaj-173	42	10	an	an	DET
emaj-173	42	11	average	average	ADJ
emaj-173	42	12	person	person	NOUN
emaj-173	42	13	is	be	AUX
emaj-173	42	14	more	more	ADV
emaj-173	42	15	likely	likely	ADJ
emaj-173	42	16	to	to	PART
emaj-173	42	17	watch	watch	VERB
emaj-173	42	18	a	a	DET
emaj-173	42	19	video	video	NOUN
emaj-173	42	20	or	or	CCONJ
emaj-173	42	21	look	look	VERB
emaj-173	42	22	at	at	ADP
emaj-173	42	23	a	a	DET
emaj-173	42	24	photo	photo	NOUN
emaj-173	42	25	than	than	SCONJ
emaj-173	42	26	to	to	PART
emaj-173	42	27	read	read	VERB
emaj-173	42	28	a	a	DET
emaj-173	42	29	written	write	VERB
emaj-173	42	30	text	text	NOUN
emaj-173	42	31	.	.	PUNCT
emaj-173	43	1	studies	study	NOUN
emaj-173	43	2	indicating	indicate	VERB
emaj-173	43	3	that	that	SCONJ
emaj-173	43	4	65	65	NUM
emaj-173	43	5	%	%	NOUN
emaj-173	43	6	of	of	ADP
emaj-173	43	7	the	the	DET
emaj-173	43	8	population	population	NOUN
emaj-173	43	9	are	be	AUX
emaj-173	43	10	visual	visual	ADJ
emaj-173	43	11	learners	learner	NOUN
emaj-173	43	12	also	also	ADV
emaj-173	43	13	support	support	VERB
emaj-173	43	14	it	it	PRON
emaj-173	43	15	.	.	PUNCT
emaj-173	44	1	therefore	therefore	ADV
emaj-173	44	2	,	,	PUNCT
emaj-173	44	3	web	web	NOUN
emaj-173	44	4	pages	page	NOUN
emaj-173	44	5	with	with	ADP
emaj-173	44	6	visual	visual	ADJ
emaj-173	44	7	content	content	NOUN
emaj-173	44	8	receive	receive	VERB
emaj-173	44	9	94	94	NUM
emaj-173	44	10	%	%	NOUN
emaj-173	44	11	more	more	ADJ
emaj-173	44	12	views	view	NOUN
emaj-173	44	13	than	than	ADP
emaj-173	44	14	those	those	PRON
emaj-173	44	15	without	without	ADP
emaj-173	44	16	it	it	PRON
emaj-173	44	17	.	.	PUNCT
emaj-173	45	1	according	accord	VERB
emaj-173	45	2	to	to	ADP
emaj-173	45	3	another	another	DET
emaj-173	45	4	finding	finding	NOUN
emaj-173	45	5	,	,	PUNCT
emaj-173	45	6	the	the	DET
emaj-173	45	7	media	medium	NOUN
emaj-173	45	8	with	with	ADP
emaj-173	45	9	visual	visual	ADJ
emaj-173	45	10	and	and	CCONJ
emaj-173	45	11	video	video	NOUN
emaj-173	45	12	content	content	NOUN
emaj-173	45	13	increases	increase	VERB
emaj-173	45	14	the	the	DET
emaj-173	45	15	rate	rate	NOUN
emaj-173	45	16	of	of	ADP
emaj-173	45	17	return	return	NOUN
emaj-173	45	18	by	by	ADP
emaj-173	45	19	64	64	NUM
emaj-173	45	20	%	%	NOUN
emaj-173	45	21	.	.	PUNCT
emaj-173	46	1	the	the	DET
emaj-173	46	2	fact	fact	NOUN
emaj-173	46	3	that	that	SCONJ
emaj-173	46	4	twothirds	twothird	NOUN
emaj-173	46	5	of	of	ADP
emaj-173	46	6	marketers	marketer	NOUN
emaj-173	46	7	say	say	VERB
emaj-173	46	8	that	that	SCONJ
emaj-173	46	9	visual	visual	ADJ
emaj-173	46	10	assets	asset	NOUN
emaj-173	46	11	are	be	AUX
emaj-173	46	12	critically	critically	ADV
emaj-173	46	13	important	important	ADJ
emaj-173	46	14	in	in	ADP
emaj-173	46	15	the	the	DET
emaj-173	46	16	communication	communication	NOUN
emaj-173	46	17	of	of	ADP
emaj-173	46	18	their	their	PRON
emaj-173	46	19	brands	brand	NOUN
emaj-173	46	20	indicates	indicate	VERB
emaj-173	46	21	that	that	SCONJ
emaj-173	46	22	they	they	PRON
emaj-173	46	23	have	have	AUX
emaj-173	46	24	adapted	adapt	VERB
emaj-173	46	25	to	to	ADP
emaj-173	46	26	the	the	DET
emaj-173	46	27	visual	visual	ADJ
emaj-173	46	28	era	era	NOUN
emaj-173	46	29	.	.	PUNCT
emaj-173	47	1	in	in	ADP
emaj-173	47	2	this	this	DET
emaj-173	47	3	context	context	NOUN
emaj-173	47	4	,	,	PUNCT
emaj-173	47	5	instagram	instagram	PROPN
emaj-173	47	6	is	be	AUX
emaj-173	47	7	a	a	DET
emaj-173	47	8	valuable	valuable	ADJ
emaj-173	47	9	marketing	marketing	NOUN
emaj-173	47	10	tool	tool	NOUN
emaj-173	47	11	for	for	ADP
emaj-173	47	12	businesses	business	NOUN
emaj-173	47	13	that	that	PRON
emaj-173	47	14	want	want	VERB
emaj-173	47	15	to	to	PART
emaj-173	47	16	create	create	VERB
emaj-173	47	17	loyal	loyal	ADJ
emaj-173	47	18	customers	customer	NOUN
emaj-173	47	19	with	with	ADP
emaj-173	47	20	its	its	PRON
emaj-173	47	21	ability	ability	NOUN
emaj-173	47	22	to	to	PART
emaj-173	47	23	share	share	VERB
emaj-173	47	24	visual	visual	ADJ
emaj-173	47	25	information	information	NOUN
emaj-173	47	26	desired	desire	VERB
emaj-173	47	27	by	by	ADP
emaj-173	47	28	consumers	consumer	NOUN
emaj-173	47	29	(	(	PUNCT
emaj-173	47	30	adage	adage	NOUN
emaj-173	47	31	,	,	PUNCT
emaj-173	47	32	2019	2019	NUM
emaj-173	47	33	)	)	PUNCT
emaj-173	47	34	.	.	PUNCT
emaj-173	48	1	instagram	instagram	PROPN
emaj-173	48	2	,	,	PUNCT
emaj-173	48	3	a	a	DET
emaj-173	48	4	social	social	ADJ
emaj-173	48	5	network	network	NOUN
emaj-173	48	6	with	with	ADP
emaj-173	48	7	visual	visual	ADJ
emaj-173	48	8	content	content	NOUN
emaj-173	48	9	,	,	PUNCT
emaj-173	48	10	reached	reach	VERB
emaj-173	48	11	1.000.000	1.000.000	NUM
emaj-173	48	12	users	user	NOUN
emaj-173	48	13	approximately	approximately	ADV
emaj-173	48	14	two	two	NUM
emaj-173	48	15	months	month	NOUN
emaj-173	48	16	after	after	ADP
emaj-173	48	17	being	be	AUX
emaj-173	48	18	launched	launch	VERB
emaj-173	48	19	by	by	ADP
emaj-173	48	20	the	the	DET
emaj-173	48	21	app	app	NOUN
emaj-173	48	22	store	store	NOUN
emaj-173	48	23	in	in	ADP
emaj-173	48	24	2010	2010	NUM
emaj-173	48	25	.	.	PUNCT
emaj-173	49	1	twitter	twitter	NOUN
emaj-173	49	2	and	and	CCONJ
emaj-173	49	3	foursquare	foursquare	NOUN
emaj-173	49	4	reached	reach	VERB
emaj-173	49	5	the	the	DET
emaj-173	49	6	same	same	ADJ
emaj-173	49	7	number	number	NOUN
emaj-173	49	8	of	of	ADP
emaj-173	49	9	users	user	NOUN
emaj-173	49	10	in	in	ADP
emaj-173	49	11	a	a	DET
emaj-173	49	12	year	year	NOUN
emaj-173	49	13	.	.	PUNCT
emaj-173	50	1	this	this	PRON
emaj-173	50	2	also	also	ADV
emaj-173	50	3	shows	show	VERB
emaj-173	50	4	that	that	SCONJ
emaj-173	50	5	instagram	instagram	PROPN
emaj-173	50	6	had	have	VERB
emaj-173	50	7	a	a	DET
emaj-173	50	8	successful	successful	ADJ
emaj-173	50	9	growth	growth	NOUN
emaj-173	50	10	rate	rate	NOUN
emaj-173	50	11	(	(	PUNCT
emaj-173	50	12	latiff	latiff	ADJ
emaj-173	50	13	and	and	CCONJ
emaj-173	50	14	safiee	safiee	NOUN
emaj-173	50	15	2015	2015	NUM
emaj-173	50	16	)	)	PUNCT
emaj-173	50	17	.	.	PUNCT
emaj-173	51	1	instagram	instagram	PROPN
emaj-173	51	2	is	be	AUX
emaj-173	51	3	called	call	VERB
emaj-173	51	4	as	as	ADP
emaj-173	51	5	the	the	DET
emaj-173	51	6	"	"	PUNCT
emaj-173	51	7	world	world	NOUN
emaj-173	51	8	's	's	PART
emaj-173	51	9	most	most	ADV
emaj-173	51	10	powerful	powerful	ADJ
emaj-173	51	11	selling	selling	NOUN
emaj-173	51	12	tool	tool	NOUN
emaj-173	51	13	"	"	PUNCT
emaj-173	51	14	by	by	ADP
emaj-173	51	15	some	some	DET
emaj-173	51	16	people	people	NOUN
emaj-173	51	17	,	,	PUNCT
emaj-173	51	18	which	which	PRON
emaj-173	51	19	indicates	indicate	VERB
emaj-173	51	20	the	the	DET
emaj-173	51	21	levels	level	NOUN
emaj-173	51	22	of	of	ADP
emaj-173	51	23	passion	passion	NOUN
emaj-173	51	24	and	and	CCONJ
emaj-173	51	25	loyalty	loyalty	NOUN
emaj-173	51	26	shown	show	VERB
emaj-173	51	27	by	by	ADP
emaj-173	51	28	instagram	instagram	PROPN
emaj-173	51	29	users	user	NOUN
emaj-173	51	30	(	(	PUNCT
emaj-173	51	31	macarthy	macarthy	PROPN
emaj-173	51	32	2014	2014	NUM
emaj-173	51	33	)	)	PUNCT
emaj-173	51	34	.	.	PUNCT
emaj-173	52	1	facebook	facebook	PROPN
emaj-173	52	2	is	be	AUX
emaj-173	52	3	the	the	DET
emaj-173	52	4	market	market	NOUN
emaj-173	52	5	leader	leader	NOUN
emaj-173	52	6	among	among	ADP
emaj-173	52	7	social	social	ADJ
emaj-173	52	8	networking	networking	NOUN
emaj-173	52	9	sites	site	NOUN
emaj-173	52	10	.	.	PUNCT
emaj-173	53	1	however	however	ADV
emaj-173	53	2	,	,	PUNCT
emaj-173	53	3	social	social	ADJ
emaj-173	53	4	media	medium	NOUN
emaj-173	53	5	users	user	NOUN
emaj-173	53	6	interact	interact	VERB
emaj-173	53	7	with	with	ADP
emaj-173	53	8	brands	brand	NOUN
emaj-173	53	9	on	on	ADP
emaj-173	53	10	instagram	instagram	PROPN
emaj-173	53	11	58	58	NUM
emaj-173	53	12	times	time	NOUN
emaj-173	53	13	more	more	ADJ
emaj-173	53	14	than	than	ADP
emaj-173	53	15	on	on	ADP
emaj-173	53	16	facebook	facebook	NOUN
emaj-173	53	17	and	and	CCONJ
emaj-173	53	18	120	120	NUM
emaj-173	53	19	times	time	NOUN
emaj-173	53	20	more	more	ADJ
emaj-173	53	21	than	than	ADP
emaj-173	53	22	on	on	ADP
emaj-173	53	23	twitter	twitter	NOUN
emaj-173	53	24	.	.	PUNCT
emaj-173	54	1	53	53	NUM
emaj-173	54	2	%	%	NOUN
emaj-173	54	3	of	of	ADP
emaj-173	54	4	adults	adult	NOUN
emaj-173	54	5	ranging	range	VERB
emaj-173	54	6	in	in	ADP
emaj-173	54	7	age	age	NOUN
emaj-173	54	8	from	from	ADP
emaj-173	54	9	18	18	NUM
emaj-173	54	10	to	to	PART
emaj-173	54	11	29	29	NUM
emaj-173	54	12	years	year	NOUN
emaj-173	54	13	use	use	VERB
emaj-173	54	14	instagram	instagram	PROPN
emaj-173	54	15	.	.	PUNCT
emaj-173	55	1	sharing	share	VERB
emaj-173	55	2	an	an	DET
emaj-173	55	3	instagram	instagram	PROPN
emaj-173	55	4	photo	photo	NOUN
emaj-173	55	5	with	with	ADP
emaj-173	55	6	a	a	DET
emaj-173	55	7	product	product	NOUN
emaj-173	55	8	or	or	CCONJ
emaj-173	55	9	service	service	NOUN
emaj-173	55	10	for	for	ADP
emaj-173	55	11	sale	sale	NOUN
emaj-173	55	12	increases	increase	NOUN
emaj-173	55	13	return	return	VERB
emaj-173	55	14	on	on	ADP
emaj-173	55	15	sales	sale	NOUN
emaj-173	55	16	by	by	ADP
emaj-173	55	17	seven	seven	NUM
emaj-173	55	18	times	time	NOUN
emaj-173	55	19	.	.	PUNCT
emaj-173	56	1	instagram	instagram	PROPN
emaj-173	56	2	constitutes	constitute	VERB
emaj-173	56	3	the	the	DET
emaj-173	56	4	most	most	ADV
emaj-173	56	5	powerful	powerful	ADJ
emaj-173	56	6	brand	brand	NOUN
emaj-173	56	7	environment	environment	NOUN
emaj-173	56	8	in	in	ADP
emaj-173	56	9	the	the	DET
emaj-173	56	10	world	world	NOUN
emaj-173	56	11	(	(	PUNCT
emaj-173	56	12	lindsey	lindsey	NOUN
emaj-173	56	13	-	-	PUNCT
emaj-173	56	14	mullikin	mullikin	NOUN
emaj-173	56	15	and	and	CCONJ
emaj-173	56	16	borin	borin	NOUN
emaj-173	56	17	2017	2017	NUM
emaj-173	56	18	)	)	PUNCT
emaj-173	56	19	.	.	PUNCT
emaj-173	57	1	according	accord	VERB
emaj-173	57	2	to	to	ADP
emaj-173	57	3	we	we	PRON
emaj-173	57	4	are	be	AUX
emaj-173	57	5	social	social	ADJ
emaj-173	57	6	and	and	CCONJ
emaj-173	57	7	hootsuite	hootsuite	PROPN
emaj-173	57	8	's	's	PART
emaj-173	57	9	2019	2019	NUM
emaj-173	57	10	global	global	ADJ
emaj-173	57	11	digital	digital	ADJ
emaj-173	57	12	report	report	NOUN
emaj-173	57	13	,	,	PUNCT
emaj-173	57	14	instagram	instagram	PROPN
emaj-173	57	15	ranks	rank	VERB
emaj-173	57	16	third	third	ADV
emaj-173	57	17	after	after	ADP
emaj-173	57	18	facebook	facebook	NOUN
emaj-173	57	19	and	and	CCONJ
emaj-173	57	20	youtube	youtube	NOUN
emaj-173	57	21	among	among	ADP
emaj-173	57	22	social	social	ADJ
emaj-173	57	23	networks	network	NOUN
emaj-173	57	24	with	with	ADP
emaj-173	57	25	the	the	DET
emaj-173	57	26	highest	high	ADJ
emaj-173	57	27	number	number	NOUN
emaj-173	57	28	of	of	ADP
emaj-173	57	29	users	user	NOUN
emaj-173	57	30	in	in	ADP
emaj-173	57	31	the	the	DET
emaj-173	57	32	last	last	ADJ
emaj-173	57	33	year	year	NOUN
emaj-173	57	34	,	,	PUNCT
emaj-173	57	35	and	and	CCONJ
emaj-173	57	36	it	it	PRON
emaj-173	57	37	has	have	VERB
emaj-173	57	38	one	one	NUM
emaj-173	57	39	billion	billion	NUM
emaj-173	57	40	active	active	ADJ
emaj-173	57	41	users	user	NOUN
emaj-173	57	42	per	per	ADP
emaj-173	57	43	month	month	NOUN
emaj-173	57	44	.	.	PUNCT
emaj-173	58	1	the	the	DET
emaj-173	58	2	total	total	ADJ
emaj-173	58	3	number	number	NOUN
emaj-173	58	4	of	of	ADP
emaj-173	58	5	instagram	instagram	PROPN
emaj-173	58	6	users	user	NOUN
emaj-173	58	7	based	base	VERB
emaj-173	58	8	on	on	ADP
emaj-173	58	9	instagram	instagram	PROPN
emaj-173	58	10	’s	’s	PART
emaj-173	58	11	addressable	addressable	ADJ
emaj-173	58	12	advertising	advertising	NOUN
emaj-173	58	13	audience	audience	NOUN
emaj-173	58	14	is	be	AUX
emaj-173	58	15	894.9	894.9	NUM
emaj-173	58	16	million	million	NUM
emaj-173	58	17	.	.	PUNCT
emaj-173	59	1	the	the	DET
emaj-173	59	2	users	user	NOUN
emaj-173	59	3	determined	determine	VERB
emaj-173	59	4	as	as	ADP
emaj-173	59	5	over	over	ADP
emaj-173	59	6	13	13	NUM
emaj-173	59	7	years	year	NOUN
emaj-173	59	8	of	of	ADP
emaj-173	59	9	age	age	NOUN
emaj-173	59	10	consisted	consist	VERB
emaj-173	59	11	of	of	ADP
emaj-173	59	12	50.3	50.3	NUM
emaj-173	59	13	%	%	NOUN
emaj-173	59	14	women	woman	NOUN
emaj-173	59	15	and	and	CCONJ
emaj-173	59	16	49.7	49.7	NUM
emaj-173	59	17	%	%	NOUN
emaj-173	59	18	men	man	NOUN
emaj-173	59	19	,	,	PUNCT
emaj-173	59	20	and	and	CCONJ
emaj-173	59	21	33	33	NUM
emaj-173	59	22	%	%	NOUN
emaj-173	59	23	of	of	ADP
emaj-173	59	24	them	they	PRON
emaj-173	59	25	are	be	AUX
emaj-173	59	26	in	in	ADP
emaj-173	59	27	the	the	DET
emaj-173	59	28	2534	2534	NUM
emaj-173	59	29	age	age	NOUN
emaj-173	59	30	range	range	NOUN
emaj-173	59	31	and	and	CCONJ
emaj-173	59	32	32	32	NUM
emaj-173	59	33	%	%	NOUN
emaj-173	59	34	of	of	ADP
emaj-173	59	35	them	they	PRON
emaj-173	59	36	are	be	AUX
emaj-173	59	37	in	in	ADP
emaj-173	59	38	the	the	DET
emaj-173	59	39	18	18	NUM
emaj-173	59	40	-	-	SYM
emaj-173	59	41	24	24	NUM
emaj-173	59	42	age	age	NOUN
emaj-173	59	43	range	range	NOUN
emaj-173	59	44	.	.	PUNCT
emaj-173	60	1	turkey	turkey	NOUN
emaj-173	60	2	shares	share	NOUN
emaj-173	60	3	the	the	DET
emaj-173	60	4	first	first	ADJ
emaj-173	60	5	place	place	NOUN
emaj-173	60	6	with	with	ADP
emaj-173	60	7	sweden	sweden	PROPN
emaj-173	60	8	with	with	ADP
emaj-173	60	9	a	a	DET
emaj-173	60	10	rate	rate	NOUN
emaj-173	60	11	of	of	ADP
emaj-173	60	12	58	58	NUM
emaj-173	60	13	%	%	NOUN
emaj-173	60	14	in	in	ADP
emaj-173	60	15	the	the	DET
emaj-173	60	16	world	world	NOUN
emaj-173	60	17	ranking	ranking	NOUN
emaj-173	60	18	.	.	PUNCT
emaj-173	61	1	when	when	SCONJ
emaj-173	61	2	the	the	DET
emaj-173	61	3	increase	increase	NOUN
emaj-173	61	4	in	in	ADP
emaj-173	61	5	volume	volume	NOUN
emaj-173	61	6	9	9	NUM
emaj-173	61	7	no	no	DET
emaj-173	61	8	1	1	NUM
emaj-173	61	9	(	(	PUNCT
emaj-173	61	10	2019	2019	NUM
emaj-173	61	11	)	)	PUNCT
emaj-173	61	12	|	|	ADV
emaj-173	61	13	issn	issn	VERB
emaj-173	61	14	2158	2158	NUM
emaj-173	61	15	-	-	SYM
emaj-173	61	16	8708	8708	NUM
emaj-173	61	17	(	(	PUNCT
emaj-173	61	18	online	online	NOUN
emaj-173	61	19	)	)	PUNCT
emaj-173	61	20	|	|	ADV
emaj-173	61	21	doi	doi	X
emaj-173	61	22	10.5195	10.5195	NUM
emaj-173	61	23	/	/	SYM
emaj-173	61	24	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	61	25	|	|	NOUN
emaj-173	61	26	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	61	27	ayben	ayben	NOUN
emaj-173	61	28	ceyhan	ceyhan	VERB
emaj-173	61	29	emerging	emerge	VERB
emaj-173	61	30	markets	market	NOUN
emaj-173	61	31	journal	journal	NOUN
emaj-173	61	32	|	|	ADV
emaj-173	61	33	p	p	NOUN
emaj-173	61	34	a	a	PRON
emaj-173	61	35	g	g	NOUN
emaj-173	61	36	e	e	NOUN
emaj-173	61	37	8	8	NUM
emaj-173	61	38	9	9	NUM
emaj-173	61	39	the	the	DET
emaj-173	61	40	number	number	NOUN
emaj-173	61	41	of	of	ADP
emaj-173	61	42	users	user	NOUN
emaj-173	61	43	is	be	AUX
emaj-173	61	44	considered	consider	VERB
emaj-173	61	45	,	,	PUNCT
emaj-173	61	46	turkey	turkey	NOUN
emaj-173	61	47	ranks	rank	VERB
emaj-173	61	48	fourth	fourth	ADV
emaj-173	61	49	in	in	ADP
emaj-173	61	50	the	the	DET
emaj-173	61	51	world	world	NOUN
emaj-173	61	52	ranking	rank	VERB
emaj-173	61	53	with	with	ADP
emaj-173	61	54	38	38	NUM
emaj-173	61	55	million	million	NUM
emaj-173	61	56	people	people	NOUN
emaj-173	61	57	with	with	ADP
emaj-173	61	58	a	a	DET
emaj-173	61	59	2.7	2.7	NUM
emaj-173	61	60	%	%	NOUN
emaj-173	61	61	increase	increase	NOUN
emaj-173	61	62	compared	compare	VERB
emaj-173	61	63	to	to	ADP
emaj-173	61	64	the	the	DET
emaj-173	61	65	previous	previous	ADJ
emaj-173	61	66	year	year	NOUN
emaj-173	61	67	.	.	PUNCT
emaj-173	62	1	these	these	DET
emaj-173	62	2	results	result	VERB
emaj-173	62	3	support	support	VERB
emaj-173	62	4	that	that	SCONJ
emaj-173	62	5	,	,	PUNCT
emaj-173	62	6	the	the	DET
emaj-173	62	7	use	use	NOUN
emaj-173	62	8	of	of	ADP
emaj-173	62	9	facebook	facebook	PROPN
emaj-173	62	10	has	have	AUX
emaj-173	62	11	been	be	AUX
emaj-173	62	12	on	on	ADP
emaj-173	62	13	the	the	DET
emaj-173	62	14	decline	decline	NOUN
emaj-173	62	15	and	and	CCONJ
emaj-173	62	16	the	the	DET
emaj-173	62	17	use	use	NOUN
emaj-173	62	18	of	of	ADP
emaj-173	62	19	instagram	instagram	PROPN
emaj-173	62	20	has	have	AUX
emaj-173	62	21	been	be	AUX
emaj-173	62	22	on	on	ADP
emaj-173	62	23	the	the	DET
emaj-173	62	24	rise	rise	NOUN
emaj-173	62	25	in	in	ADP
emaj-173	62	26	turkey	turkey	NOUN
emaj-173	62	27	in	in	ADP
emaj-173	62	28	recent	recent	ADJ
emaj-173	62	29	years	year	NOUN
emaj-173	62	30	(	(	PUNCT
emaj-173	62	31	wearesocial	wearesocial	ADJ
emaj-173	62	32	,	,	PUNCT
emaj-173	62	33	2019	2019	NUM
emaj-173	62	34	)	)	PUNCT
emaj-173	62	35	.	.	PUNCT
emaj-173	63	1	the	the	DET
emaj-173	63	2	studies	study	NOUN
emaj-173	63	3	have	have	AUX
emaj-173	63	4	revealed	reveal	VERB
emaj-173	63	5	that	that	SCONJ
emaj-173	63	6	,	,	PUNCT
emaj-173	63	7	the	the	DET
emaj-173	63	8	campaigns	campaign	NOUN
emaj-173	63	9	conducted	conduct	VERB
emaj-173	63	10	by	by	ADP
emaj-173	63	11	businesses	business	NOUN
emaj-173	63	12	on	on	ADP
emaj-173	63	13	instagram	instagram	PROPN
emaj-173	63	14	strengthen	strengthen	VERB
emaj-173	63	15	their	their	PRON
emaj-173	63	16	relationship	relationship	NOUN
emaj-173	63	17	with	with	ADP
emaj-173	63	18	consumers	consumer	NOUN
emaj-173	63	19	and	and	CCONJ
emaj-173	63	20	increase	increase	VERB
emaj-173	63	21	the	the	DET
emaj-173	63	22	sense	sense	NOUN
emaj-173	63	23	of	of	ADP
emaj-173	63	24	trust	trust	NOUN
emaj-173	63	25	.	.	PUNCT
emaj-173	64	1	it	it	PRON
emaj-173	64	2	is	be	AUX
emaj-173	64	3	quite	quite	ADV
emaj-173	64	4	important	important	ADJ
emaj-173	64	5	that	that	SCONJ
emaj-173	64	6	these	these	DET
emaj-173	64	7	campaigns	campaign	NOUN
emaj-173	64	8	increase	increase	VERB
emaj-173	64	9	interaction	interaction	NOUN
emaj-173	64	10	among	among	ADP
emaj-173	64	11	users	user	NOUN
emaj-173	64	12	and	and	CCONJ
emaj-173	64	13	have	have	VERB
emaj-173	64	14	hedonic	hedonic	ADJ
emaj-173	64	15	and	and	CCONJ
emaj-173	64	16	social	social	ADJ
emaj-173	64	17	values	value	NOUN
emaj-173	64	18	in	in	ADP
emaj-173	64	19	terms	term	NOUN
emaj-173	64	20	of	of	ADP
emaj-173	64	21	stimulating	stimulate	VERB
emaj-173	64	22	the	the	DET
emaj-173	64	23	feelings	feeling	NOUN
emaj-173	64	24	and	and	CCONJ
emaj-173	64	25	thoughts	thought	NOUN
emaj-173	64	26	of	of	ADP
emaj-173	64	27	consumers	consumer	NOUN
emaj-173	64	28	(	(	PUNCT
emaj-173	64	29	erdoğmuş	erdoğmuş	NOUN
emaj-173	64	30	2015	2015	NUM
emaj-173	64	31	)	)	PUNCT
emaj-173	64	32	.	.	PUNCT
emaj-173	65	1	businesses	business	NOUN
emaj-173	65	2	and	and	CCONJ
emaj-173	65	3	brands	brand	NOUN
emaj-173	65	4	also	also	ADV
emaj-173	65	5	began	begin	VERB
emaj-173	65	6	to	to	PART
emaj-173	65	7	communicate	communicate	VERB
emaj-173	65	8	with	with	ADP
emaj-173	65	9	their	their	PRON
emaj-173	65	10	customers	customer	NOUN
emaj-173	65	11	by	by	ADP
emaj-173	65	12	creating	create	VERB
emaj-173	65	13	profiles	profile	NOUN
emaj-173	65	14	on	on	ADP
emaj-173	65	15	instagram	instagram	PROPN
emaj-173	65	16	within	within	ADP
emaj-173	65	17	a	a	DET
emaj-173	65	18	short	short	ADJ
emaj-173	65	19	time	time	NOUN
emaj-173	65	20	.	.	PUNCT
emaj-173	66	1	they	they	PRON
emaj-173	66	2	created	create	VERB
emaj-173	66	3	hashtags	hashtag	NOUN
emaj-173	66	4	with	with	ADP
emaj-173	66	5	the	the	DET
emaj-173	66	6	names	name	NOUN
emaj-173	66	7	of	of	ADP
emaj-173	66	8	their	their	PRON
emaj-173	66	9	own	own	ADJ
emaj-173	66	10	brands	brand	NOUN
emaj-173	66	11	,	,	PUNCT
emaj-173	66	12	campaigns	campaign	NOUN
emaj-173	66	13	or	or	CCONJ
emaj-173	66	14	social	social	ADJ
emaj-173	66	15	responsibility	responsibility	NOUN
emaj-173	66	16	projects	project	NOUN
emaj-173	66	17	and	and	CCONJ
emaj-173	66	18	sometimes	sometimes	ADV
emaj-173	66	19	included	include	VERB
emaj-173	66	20	consumers	consumer	NOUN
emaj-173	66	21	in	in	ADP
emaj-173	66	22	their	their	PRON
emaj-173	66	23	campaigns	campaign	NOUN
emaj-173	66	24	,	,	PUNCT
emaj-173	66	25	and	and	CCONJ
emaj-173	66	26	also	also	ADV
emaj-173	66	27	they	they	PRON
emaj-173	66	28	sometimes	sometimes	ADV
emaj-173	66	29	created	create	VERB
emaj-173	66	30	interaction	interaction	NOUN
emaj-173	66	31	with	with	ADP
emaj-173	66	32	a	a	DET
emaj-173	66	33	remarkable	remarkable	ADJ
emaj-173	66	34	hashtag	hashtag	NOUN
emaj-173	66	35	by	by	ADP
emaj-173	66	36	turning	turn	VERB
emaj-173	66	37	a	a	DET
emaj-173	66	38	crisis	crisis	NOUN
emaj-173	66	39	into	into	ADP
emaj-173	66	40	an	an	DET
emaj-173	66	41	opportunity	opportunity	NOUN
emaj-173	66	42	.	.	PUNCT
emaj-173	67	1	the	the	DET
emaj-173	67	2	best	good	ADJ
emaj-173	67	3	example	example	NOUN
emaj-173	67	4	of	of	ADP
emaj-173	67	5	this	this	PRON
emaj-173	67	6	in	in	ADP
emaj-173	67	7	recent	recent	ADJ
emaj-173	67	8	times	time	NOUN
emaj-173	67	9	is	be	AUX
emaj-173	67	10	the	the	DET
emaj-173	67	11	creative	creative	ADJ
emaj-173	67	12	study	study	NOUN
emaj-173	67	13	conducted	conduct	VERB
emaj-173	67	14	by	by	ADP
emaj-173	67	15	lipton	lipton	PROPN
emaj-173	67	16	after	after	ADP
emaj-173	67	17	the	the	DET
emaj-173	67	18	access	access	NOUN
emaj-173	67	19	problem	problem	NOUN
emaj-173	67	20	experienced	experience	VERB
emaj-173	67	21	across	across	ADP
emaj-173	67	22	instagram	instagram	PROPN
emaj-173	67	23	for	for	ADP
emaj-173	67	24	several	several	ADJ
emaj-173	67	25	hours	hour	NOUN
emaj-173	67	26	.	.	PUNCT
emaj-173	68	1	lipton	lipton	PROPN
emaj-173	68	2	expressed	express	VERB
emaj-173	68	3	its	its	PRON
emaj-173	68	4	satisfaction	satisfaction	NOUN
emaj-173	68	5	with	with	ADP
emaj-173	68	6	the	the	DET
emaj-173	68	7	problem	problem	NOUN
emaj-173	68	8	that	that	PRON
emaj-173	68	9	instagram	instagram	PROPN
emaj-173	68	10	had	have	VERB
emaj-173	68	11	with	with	ADP
emaj-173	68	12	the	the	DET
emaj-173	68	13	hashtag	hashtag	NOUN
emaj-173	68	14	"	"	PUNCT
emaj-173	68	15	if	if	SCONJ
emaj-173	68	16	tea	tea	NOUN
emaj-173	68	17	is	be	AUX
emaj-173	68	18	ready	ready	ADJ
emaj-173	68	19	#	#	SYM
emaj-173	68	20	let'stalknow	let'stalknow	NOUN
emaj-173	68	21	"	"	PUNCT
emaj-173	68	22	by	by	ADP
emaj-173	68	23	turning	turn	VERB
emaj-173	68	24	this	this	DET
emaj-173	68	25	problem	problem	NOUN
emaj-173	68	26	in	in	ADP
emaj-173	68	27	favor	favor	NOUN
emaj-173	68	28	of	of	ADP
emaj-173	68	29	itself	itself	PRON
emaj-173	68	30	and	and	CCONJ
emaj-173	68	31	sharing	share	VERB
emaj-173	68	32	the	the	DET
emaj-173	68	33	phrase	phrase	NOUN
emaj-173	68	34	"	"	PUNCT
emaj-173	68	35	thanks	thank	NOUN
emaj-173	68	36	,	,	PUNCT
emaj-173	68	37	instagram	instagram	PROPN
emaj-173	68	38	.	.	PUNCT
emaj-173	69	1	thanks	thank	NOUN
emaj-173	69	2	to	to	ADP
emaj-173	69	3	you	you	PRON
emaj-173	69	4	,	,	PUNCT
emaj-173	69	5	we	we	PRON
emaj-173	69	6	have	have	AUX
emaj-173	69	7	had	have	VERB
emaj-173	69	8	the	the	DET
emaj-173	69	9	opportunity	opportunity	NOUN
emaj-173	69	10	to	to	PART
emaj-173	69	11	talk	talk	VERB
emaj-173	69	12	face	face	NOUN
emaj-173	69	13	to	to	ADP
emaj-173	69	14	face	face	NOUN
emaj-173	69	15	for	for	ADP
emaj-173	69	16	two	two	NUM
emaj-173	69	17	hours	hour	NOUN
emaj-173	69	18	"	"	PUNCT
emaj-173	69	19	in	in	ADP
emaj-173	69	20	a	a	DET
emaj-173	69	21	visual	visual	ADJ
emaj-173	69	22	format	format	NOUN
emaj-173	69	23	.	.	PUNCT
emaj-173	70	1	with	with	ADP
emaj-173	70	2	real	real	ADJ
emaj-173	70	3	-	-	PUNCT
emaj-173	70	4	time	time	NOUN
emaj-173	70	5	marketing	marketing	NOUN
emaj-173	70	6	,	,	PUNCT
emaj-173	70	7	lipton	lipton	PROPN
emaj-173	70	8	maintained	maintain	VERB
emaj-173	70	9	the	the	DET
emaj-173	70	10	campaign	campaign	NOUN
emaj-173	70	11	that	that	PRON
emaj-173	70	12	it	it	PRON
emaj-173	70	13	prepared	prepare	VERB
emaj-173	70	14	for	for	ADP
emaj-173	70	15	november	november	PROPN
emaj-173	70	16	17	17	NUM
emaj-173	70	17	,	,	PUNCT
emaj-173	70	18	the	the	DET
emaj-173	70	19	world	world	NOUN
emaj-173	70	20	neighbors	neighbor	NOUN
emaj-173	70	21	’	’	PART
emaj-173	70	22	day	day	NOUN
emaj-173	70	23	,	,	PUNCT
emaj-173	70	24	with	with	ADP
emaj-173	70	25	this	this	DET
emaj-173	70	26	hashtag	hashtag	NOUN
emaj-173	70	27	on	on	ADP
emaj-173	70	28	instagram	instagram	PROPN
emaj-173	70	29	(	(	PUNCT
emaj-173	70	30	mediacat	mediacat	NOUN
emaj-173	70	31	,	,	PUNCT
emaj-173	70	32	2018	2018	NUM
emaj-173	70	33	)	)	PUNCT
emaj-173	70	34	.	.	PUNCT
emaj-173	71	1	in	in	ADP
emaj-173	71	2	addition	addition	NOUN
emaj-173	71	3	to	to	ADP
emaj-173	71	4	businesses	business	NOUN
emaj-173	71	5	that	that	PRON
emaj-173	71	6	have	have	VERB
emaj-173	71	7	a	a	DET
emaj-173	71	8	physical	physical	ADJ
emaj-173	71	9	store	store	NOUN
emaj-173	71	10	or	or	CCONJ
emaj-173	71	11	e	e	NOUN
emaj-173	71	12	-	-	NOUN
emaj-173	71	13	commerce	commerce	NOUN
emaj-173	71	14	site	site	NOUN
emaj-173	71	15	and	and	CCONJ
emaj-173	71	16	create	create	VERB
emaj-173	71	17	an	an	DET
emaj-173	71	18	account	account	NOUN
emaj-173	71	19	on	on	ADP
emaj-173	71	20	instagram	instagram	PROPN
emaj-173	71	21	,	,	PUNCT
emaj-173	71	22	there	there	PRON
emaj-173	71	23	are	be	VERB
emaj-173	71	24	also	also	ADV
emaj-173	71	25	businesses	business	NOUN
emaj-173	71	26	that	that	PRON
emaj-173	71	27	make	make	VERB
emaj-173	71	28	sales	sale	NOUN
emaj-173	71	29	by	by	ADP
emaj-173	71	30	creating	create	VERB
emaj-173	71	31	their	their	PRON
emaj-173	71	32	own	own	ADJ
emaj-173	71	33	stores	store	NOUN
emaj-173	71	34	on	on	ADP
emaj-173	71	35	instagram	instagram	PROPN
emaj-173	71	36	and	and	CCONJ
emaj-173	71	37	then	then	ADV
emaj-173	71	38	open	open	VERB
emaj-173	71	39	their	their	PRON
emaj-173	71	40	physical	physical	ADJ
emaj-173	71	41	store	store	NOUN
emaj-173	71	42	or	or	CCONJ
emaj-173	71	43	e	e	NOUN
emaj-173	71	44	-	-	NOUN
emaj-173	71	45	commerce	commerce	NOUN
emaj-173	71	46	site	site	NOUN
emaj-173	71	47	.	.	PUNCT
emaj-173	72	1	in	in	ADP
emaj-173	72	2	this	this	DET
emaj-173	72	3	sense	sense	NOUN
emaj-173	72	4	,	,	PUNCT
emaj-173	72	5	instagram	instagram	PROPN
emaj-173	72	6	is	be	AUX
emaj-173	72	7	also	also	ADV
emaj-173	72	8	a	a	DET
emaj-173	72	9	quite	quite	ADV
emaj-173	72	10	appropriate	appropriate	ADJ
emaj-173	72	11	media	medium	NOUN
emaj-173	72	12	for	for	ADP
emaj-173	72	13	entrepreneurs	entrepreneur	NOUN
emaj-173	72	14	with	with	ADP
emaj-173	72	15	low	low	ADJ
emaj-173	72	16	budget	budget	NOUN
emaj-173	72	17	.	.	PUNCT
emaj-173	73	1	instagram	instagram	PROPN
emaj-173	73	2	has	have	AUX
emaj-173	73	3	now	now	ADV
emaj-173	73	4	begun	begin	VERB
emaj-173	73	5	to	to	PART
emaj-173	73	6	turn	turn	VERB
emaj-173	73	7	into	into	ADP
emaj-173	73	8	a	a	DET
emaj-173	73	9	shopping	shopping	NOUN
emaj-173	73	10	site	site	NOUN
emaj-173	73	11	with	with	ADP
emaj-173	73	12	the	the	DET
emaj-173	73	13	shopping	shopping	NOUN
emaj-173	73	14	feature	feature	NOUN
emaj-173	73	15	that	that	PRON
emaj-173	73	16	was	be	AUX
emaj-173	73	17	launched	launch	VERB
emaj-173	73	18	to	to	ADP
emaj-173	73	19	the	the	DET
emaj-173	73	20	market	market	NOUN
emaj-173	73	21	in	in	ADP
emaj-173	73	22	2016	2016	NUM
emaj-173	73	23	and	and	CCONJ
emaj-173	73	24	that	that	PRON
emaj-173	73	25	was	be	AUX
emaj-173	73	26	introduced	introduce	VERB
emaj-173	73	27	to	to	ADP
emaj-173	73	28	turkey	turkey	VERB
emaj-173	73	29	in	in	ADP
emaj-173	73	30	2018	2018	NUM
emaj-173	73	31	.	.	PUNCT
emaj-173	74	1	instagram	instagram	PROPN
emaj-173	74	2	,	,	PUNCT
emaj-173	74	3	which	which	PRON
emaj-173	74	4	includes	include	VERB
emaj-173	74	5	25	25	NUM
emaj-173	74	6	million	million	NUM
emaj-173	74	7	businesses	business	NOUN
emaj-173	74	8	,	,	PUNCT
emaj-173	74	9	has	have	VERB
emaj-173	74	10	only	only	ADV
emaj-173	74	11	two	two	NUM
emaj-173	74	12	million	million	NUM
emaj-173	74	13	advertisers	advertiser	NOUN
emaj-173	74	14	.	.	PUNCT
emaj-173	75	1	they	they	PRON
emaj-173	75	2	argued	argue	VERB
emaj-173	75	3	that	that	SCONJ
emaj-173	75	4	,	,	PUNCT
emaj-173	75	5	instagram	instagram	PROPN
emaj-173	75	6	launched	launch	VERB
emaj-173	75	7	this	this	DET
emaj-173	75	8	new	new	ADJ
emaj-173	75	9	feature	feature	NOUN
emaj-173	75	10	to	to	ADP
emaj-173	75	11	the	the	DET
emaj-173	75	12	market	market	NOUN
emaj-173	75	13	to	to	PART
emaj-173	75	14	increase	increase	VERB
emaj-173	75	15	its	its	PRON
emaj-173	75	16	advertising	advertising	NOUN
emaj-173	75	17	revenues	revenue	NOUN
emaj-173	75	18	.	.	PUNCT
emaj-173	76	1	with	with	ADP
emaj-173	76	2	this	this	DET
emaj-173	76	3	feature	feature	NOUN
emaj-173	76	4	,	,	PUNCT
emaj-173	76	5	businesses	business	NOUN
emaj-173	76	6	can	can	AUX
emaj-173	76	7	add	add	VERB
emaj-173	76	8	tags	tag	NOUN
emaj-173	76	9	that	that	PRON
emaj-173	76	10	direct	direct	ADJ
emaj-173	76	11	sales	sale	NOUN
emaj-173	76	12	to	to	ADP
emaj-173	76	13	their	their	PRON
emaj-173	76	14	stories	story	NOUN
emaj-173	76	15	.	.	PUNCT
emaj-173	77	1	users	user	NOUN
emaj-173	77	2	are	be	AUX
emaj-173	77	3	directed	direct	VERB
emaj-173	77	4	to	to	ADP
emaj-173	77	5	the	the	DET
emaj-173	77	6	page	page	NOUN
emaj-173	77	7	containing	contain	VERB
emaj-173	77	8	the	the	DET
emaj-173	77	9	product	product	NOUN
emaj-173	77	10	details	detail	NOUN
emaj-173	77	11	when	when	SCONJ
emaj-173	77	12	they	they	PRON
emaj-173	77	13	click	click	VERB
emaj-173	77	14	the	the	DET
emaj-173	77	15	tag	tag	NOUN
emaj-173	77	16	once	once	ADV
emaj-173	77	17	,	,	PUNCT
emaj-173	77	18	and	and	CCONJ
emaj-173	77	19	they	they	PRON
emaj-173	77	20	are	be	AUX
emaj-173	77	21	directed	direct	VERB
emaj-173	77	22	to	to	ADP
emaj-173	77	23	the	the	DET
emaj-173	77	24	website	website	NOUN
emaj-173	77	25	of	of	ADP
emaj-173	77	26	the	the	DET
emaj-173	77	27	business	business	NOUN
emaj-173	77	28	when	when	SCONJ
emaj-173	77	29	they	they	PRON
emaj-173	77	30	click	click	VERB
emaj-173	77	31	it	it	PRON
emaj-173	77	32	for	for	ADP
emaj-173	77	33	the	the	DET
emaj-173	77	34	second	second	ADJ
emaj-173	77	35	time	time	NOUN
emaj-173	77	36	.	.	PUNCT
emaj-173	78	1	businesses	business	NOUN
emaj-173	78	2	can	can	AUX
emaj-173	78	3	also	also	ADV
emaj-173	78	4	see	see	VERB
emaj-173	78	5	the	the	DET
emaj-173	78	6	number	number	NOUN
emaj-173	78	7	of	of	ADP
emaj-173	78	8	clicks	click	NOUN
emaj-173	78	9	on	on	ADP
emaj-173	78	10	a	a	DET
emaj-173	78	11	shopping	shopping	NOUN
emaj-173	78	12	tag	tag	NOUN
emaj-173	78	13	and	and	CCONJ
emaj-173	78	14	the	the	DET
emaj-173	78	15	number	number	NOUN
emaj-173	78	16	of	of	ADP
emaj-173	78	17	people	people	NOUN
emaj-173	78	18	directed	direct	VERB
emaj-173	78	19	to	to	ADP
emaj-173	78	20	the	the	DET
emaj-173	78	21	website	website	NOUN
emaj-173	78	22	(	(	PUNCT
emaj-173	78	23	webrazzi	webrazzi	NOUN
emaj-173	78	24	2018	2018	NUM
emaj-173	78	25	)	)	PUNCT
emaj-173	78	26	.	.	PUNCT
emaj-173	79	1	ii	ii	PROPN
emaj-173	79	2	.	.	PUNCT
emaj-173	80	1	problem	problem	NOUN
emaj-173	80	2	statement	statement	NOUN
emaj-173	80	3	and	and	CCONJ
emaj-173	80	4	purpose	purpose	NOUN
emaj-173	80	5	nowadays	nowadays	ADV
emaj-173	80	6	when	when	SCONJ
emaj-173	80	7	social	social	ADJ
emaj-173	80	8	media	media	NOUN
emaj-173	80	9	marketing	marketing	NOUN
emaj-173	80	10	is	be	AUX
emaj-173	80	11	on	on	ADP
emaj-173	80	12	the	the	DET
emaj-173	80	13	rise	rise	NOUN
emaj-173	80	14	,	,	PUNCT
emaj-173	80	15	businesses	business	NOUN
emaj-173	80	16	are	be	AUX
emaj-173	80	17	implementing	implement	VERB
emaj-173	80	18	various	various	ADJ
emaj-173	80	19	social	social	ADJ
emaj-173	80	20	media	medium	NOUN
emaj-173	80	21	marketing	marketing	NOUN
emaj-173	80	22	applications	application	NOUN
emaj-173	80	23	by	by	ADP
emaj-173	80	24	including	include	VERB
emaj-173	80	25	instagram	instagram	PROPN
emaj-173	80	26	,	,	PUNCT
emaj-173	80	27	which	which	PRON
emaj-173	80	28	is	be	AUX
emaj-173	80	29	an	an	DET
emaj-173	80	30	important	important	ADJ
emaj-173	80	31	social	social	ADJ
emaj-173	80	32	network	network	NOUN
emaj-173	80	33	especially	especially	ADV
emaj-173	80	34	preferred	prefer	VERB
emaj-173	80	35	by	by	ADP
emaj-173	80	36	young	young	ADJ
emaj-173	80	37	consumers	consumer	NOUN
emaj-173	80	38	,	,	PUNCT
emaj-173	80	39	in	in	ADP
emaj-173	80	40	their	their	PRON
emaj-173	80	41	digital	digital	ADJ
emaj-173	80	42	marketing	marketing	NOUN
emaj-173	80	43	plans	plan	NOUN
emaj-173	80	44	.	.	PUNCT
emaj-173	81	1	businesses	business	NOUN
emaj-173	81	2	or	or	CCONJ
emaj-173	81	3	brands	brand	NOUN
emaj-173	81	4	are	be	AUX
emaj-173	81	5	developing	develop	VERB
emaj-173	81	6	various	various	ADJ
emaj-173	81	7	marketing	marketing	NOUN
emaj-173	81	8	applications	application	NOUN
emaj-173	81	9	and	and	CCONJ
emaj-173	81	10	spend	spend	VERB
emaj-173	81	11	significant	significant	ADJ
emaj-173	81	12	resources	resource	NOUN
emaj-173	81	13	to	to	PART
emaj-173	81	14	be	be	AUX
emaj-173	81	15	able	able	ADJ
emaj-173	81	16	to	to	PART
emaj-173	81	17	communicate	communicate	VERB
emaj-173	81	18	with	with	ADP
emaj-173	81	19	their	their	PRON
emaj-173	81	20	customers	customer	NOUN
emaj-173	81	21	on	on	ADP
emaj-173	81	22	social	social	ADJ
emaj-173	81	23	media	medium	NOUN
emaj-173	81	24	in	in	ADP
emaj-173	81	25	an	an	DET
emaj-173	81	26	attempt	attempt	NOUN
emaj-173	81	27	to	to	PART
emaj-173	81	28	create	create	VERB
emaj-173	81	29	loyal	loyal	ADJ
emaj-173	81	30	customers	customer	NOUN
emaj-173	81	31	and	and	CCONJ
emaj-173	81	32	purchase	purchase	NOUN
emaj-173	81	33	intention	intention	NOUN
emaj-173	81	34	.	.	PUNCT
emaj-173	82	1	however	however	ADV
emaj-173	82	2	,	,	PUNCT
emaj-173	82	3	there	there	PRON
emaj-173	82	4	is	be	VERB
emaj-173	82	5	a	a	DET
emaj-173	82	6	limited	limited	ADJ
emaj-173	82	7	information	information	NOUN
emaj-173	82	8	on	on	ADP
emaj-173	82	9	how	how	SCONJ
emaj-173	82	10	these	these	DET
emaj-173	82	11	applications	application	NOUN
emaj-173	82	12	affect	affect	VERB
emaj-173	82	13	brand	brand	NOUN
emaj-173	82	14	loyalty	loyalty	NOUN
emaj-173	82	15	and	and	CCONJ
emaj-173	82	16	purchase	purchase	NOUN
emaj-173	82	17	intention	intention	NOUN
emaj-173	82	18	.	.	PUNCT
emaj-173	83	1	in	in	ADP
emaj-173	83	2	this	this	DET
emaj-173	83	3	context	context	NOUN
emaj-173	83	4	,	,	PUNCT
emaj-173	83	5	in	in	ADP
emaj-173	83	6	the	the	DET
emaj-173	83	7	present	present	ADJ
emaj-173	83	8	study	study	NOUN
emaj-173	83	9	,	,	PUNCT
emaj-173	83	10	it	it	PRON
emaj-173	83	11	was	be	AUX
emaj-173	83	12	tried	try	VERB
emaj-173	83	13	to	to	PART
emaj-173	83	14	reveal	reveal	VERB
emaj-173	83	15	the	the	DET
emaj-173	83	16	effect	effect	NOUN
emaj-173	83	17	of	of	ADP
emaj-173	83	18	perception	perception	NOUN
emaj-173	83	19	regarding	regard	VERB
emaj-173	83	20	the	the	DET
emaj-173	83	21	marketing	marketing	NOUN
emaj-173	83	22	applications	application	NOUN
emaj-173	83	23	of	of	ADP
emaj-173	83	24	businesses	business	NOUN
emaj-173	83	25	on	on	ADP
emaj-173	83	26	instagram	instagram	PROPN
emaj-173	83	27	accounts	account	VERB
emaj-173	83	28	on	on	ADP
emaj-173	83	29	the	the	DET
emaj-173	83	30	brand	brand	NOUN
emaj-173	83	31	loyalty	loyalty	NOUN
emaj-173	83	32	and	and	CCONJ
emaj-173	83	33	purchase	purchase	NOUN
emaj-173	83	34	intention	intention	NOUN
emaj-173	83	35	of	of	ADP
emaj-173	83	36	consumers	consumer	NOUN
emaj-173	83	37	,	,	PUNCT
emaj-173	83	38	composed	compose	VERB
emaj-173	83	39	of	of	ADP
emaj-173	83	40	instagram	instagram	PROPN
emaj-173	83	41	users	user	NOUN
emaj-173	83	42	.	.	PUNCT
emaj-173	84	1	while	while	SCONJ
emaj-173	84	2	the	the	DET
emaj-173	84	3	aim	aim	NOUN
emaj-173	84	4	of	of	ADP
emaj-173	84	5	the	the	DET
emaj-173	84	6	study	study	NOUN
emaj-173	84	7	was	be	AUX
emaj-173	84	8	to	to	PART
emaj-173	84	9	examine	examine	VERB
emaj-173	84	10	the	the	DET
emaj-173	84	11	mediating	mediate	VERB
emaj-173	84	12	role	role	NOUN
emaj-173	84	13	of	of	ADP
emaj-173	84	14	the	the	DET
emaj-173	84	15	brand	brand	NOUN
emaj-173	84	16	loyalty	loyalty	NOUN
emaj-173	84	17	phenomenon	phenomenon	NOUN
emaj-173	84	18	in	in	ADP
emaj-173	84	19	the	the	DET
emaj-173	84	20	effect	effect	NOUN
emaj-173	84	21	of	of	ADP
emaj-173	84	22	consumers	consumer	NOUN
emaj-173	84	23	'	'	PART
emaj-173	84	24	perception	perception	NOUN
emaj-173	84	25	level	level	NOUN
emaj-173	84	26	regarding	regard	VERB
emaj-173	84	27	social	social	ADJ
emaj-173	84	28	media	medium	NOUN
emaj-173	84	29	marketing	marketing	NOUN
emaj-173	84	30	applications	application	NOUN
emaj-173	84	31	on	on	ADP
emaj-173	84	32	purchase	purchase	NOUN
emaj-173	84	33	intention	intention	NOUN
emaj-173	84	34	,	,	PUNCT
emaj-173	84	35	the	the	DET
emaj-173	84	36	investigation	investigation	NOUN
emaj-173	84	37	of	of	ADP
emaj-173	84	38	the	the	DET
emaj-173	84	39	relationships	relationship	NOUN
emaj-173	84	40	between	between	ADP
emaj-173	84	41	the	the	DET
emaj-173	84	42	effect	effect	NOUN
emaj-173	84	43	of	of	ADP
emaj-173	84	44	consumers	consumer	NOUN
emaj-173	84	45	'	'	PART
emaj-173	84	46	engagement	engagement	NOUN
emaj-173	84	47	levels	level	NOUN
emaj-173	84	48	towards	towards	ADP
emaj-173	84	49	the	the	DET
emaj-173	84	50	instagram	instagram	PROPN
emaj-173	84	51	page	page	NOUN
emaj-173	84	52	on	on	ADP
emaj-173	84	53	the	the	DET
emaj-173	84	54	perceptions	perception	NOUN
emaj-173	84	55	regarding	regard	VERB
emaj-173	84	56	social	social	ADJ
emaj-173	84	57	media	medium	NOUN
emaj-173	84	58	marketing	marketing	NOUN
emaj-173	84	59	applications	application	NOUN
emaj-173	84	60	was	be	AUX
emaj-173	84	61	also	also	ADV
emaj-173	84	62	included	include	VERB
emaj-173	84	63	within	within	ADP
emaj-173	84	64	the	the	DET
emaj-173	84	65	scope	scope	NOUN
emaj-173	84	66	of	of	ADP
emaj-173	84	67	the	the	DET
emaj-173	84	68	study	study	NOUN
emaj-173	84	69	.	.	PUNCT
emaj-173	85	1	considering	consider	VERB
emaj-173	85	2	the	the	DET
emaj-173	85	3	propose	propose	NOUN
emaj-173	85	4	of	of	ADP
emaj-173	85	5	the	the	DET
emaj-173	85	6	study	study	NOUN
emaj-173	85	7	,	,	PUNCT
emaj-173	85	8	the	the	DET
emaj-173	85	9	model	model	NOUN
emaj-173	85	10	of	of	ADP
emaj-173	85	11	the	the	DET
emaj-173	85	12	study	study	NOUN
emaj-173	85	13	carried	carry	VERB
emaj-173	85	14	out	out	ADP
emaj-173	85	15	in	in	ADP
emaj-173	85	16	the	the	DET
emaj-173	85	17	screening	screening	NOUN
emaj-173	85	18	model	model	NOUN
emaj-173	85	19	can	can	AUX
emaj-173	85	20	be	be	AUX
emaj-173	85	21	visualized	visualize	VERB
emaj-173	85	22	as	as	ADP
emaj-173	85	23	in	in	ADP
emaj-173	85	24	figure	figure	NOUN
emaj-173	85	25	1	1	NUM
emaj-173	85	26	.	.	PUNCT
emaj-173	86	1	figure	figure	NOUN
emaj-173	86	2	1	1	NUM
emaj-173	86	3	.	.	PUNCT
emaj-173	86	4	proposed	propose	VERB
emaj-173	86	5	conceptual	conceptual	ADJ
emaj-173	86	6	model	model	PROPN
emaj-173	86	7	iii	iii	PROPN
emaj-173	86	8	.	.	PUNCT
emaj-173	87	1	theoretical	theoretical	ADJ
emaj-173	87	2	background	background	NOUN
emaj-173	87	3	social	social	ADJ
emaj-173	87	4	media	medium	NOUN
emaj-173	87	5	marketing	marketing	NOUN
emaj-173	87	6	applications	application	NOUN
emaj-173	87	7	businesses	business	NOUN
emaj-173	87	8	or	or	CCONJ
emaj-173	87	9	brands	brand	NOUN
emaj-173	87	10	can	can	AUX
emaj-173	87	11	reach	reach	VERB
emaj-173	87	12	their	their	PRON
emaj-173	87	13	consumers	consumer	NOUN
emaj-173	87	14	and	and	CCONJ
emaj-173	87	15	customers	customer	NOUN
emaj-173	87	16	,	,	PUNCT
emaj-173	87	17	who	who	PRON
emaj-173	87	18	constitute	constitute	VERB
emaj-173	87	19	their	their	PRON
emaj-173	87	20	target	target	NOUN
emaj-173	87	21	groups	group	NOUN
emaj-173	87	22	,	,	PUNCT
emaj-173	87	23	at	at	ADP
emaj-173	87	24	any	any	DET
emaj-173	87	25	time	time	NOUN
emaj-173	87	26	through	through	ADP
emaj-173	87	27	social	social	ADJ
emaj-173	87	28	media	medium	NOUN
emaj-173	87	29	marketing	marketing	NOUN
emaj-173	87	30	applications	application	NOUN
emaj-173	87	31	they	they	PRON
emaj-173	87	32	create	create	VERB
emaj-173	87	33	.	.	PUNCT
emaj-173	88	1	they	they	PRON
emaj-173	88	2	can	can	AUX
emaj-173	88	3	give	give	VERB
emaj-173	88	4	advertisements	advertisement	NOUN
emaj-173	88	5	through	through	ADP
emaj-173	88	6	social	social	ADJ
emaj-173	88	7	networks	network	NOUN
emaj-173	88	8	by	by	ADP
emaj-173	88	9	determining	determine	VERB
emaj-173	88	10	the	the	DET
emaj-173	88	11	target	target	NOUN
emaj-173	88	12	groups	group	NOUN
emaj-173	88	13	they	they	PRON
emaj-173	88	14	want	want	VERB
emaj-173	88	15	to	to	PART
emaj-173	88	16	reach	reach	VERB
emaj-173	88	17	according	accord	VERB
emaj-173	88	18	to	to	ADP
emaj-173	88	19	their	their	PRON
emaj-173	88	20	demographic	demographic	ADJ
emaj-173	88	21	characteristics	characteristic	NOUN
emaj-173	88	22	.	.	PUNCT
emaj-173	89	1	they	they	PRON
emaj-173	89	2	can	can	AUX
emaj-173	89	3	take	take	VERB
emaj-173	89	4	measurements	measurement	NOUN
emaj-173	89	5	of	of	ADP
emaj-173	89	6	them	they	PRON
emaj-173	89	7	,	,	PUNCT
emaj-173	89	8	and	and	CCONJ
emaj-173	89	9	they	they	PRON
emaj-173	89	10	can	can	AUX
emaj-173	89	11	respond	respond	VERB
emaj-173	89	12	to	to	ADP
emaj-173	89	13	the	the	DET
emaj-173	89	14	requests	request	NOUN
emaj-173	89	15	and	and	CCONJ
emaj-173	89	16	needs	need	NOUN
emaj-173	89	17	of	of	ADP
emaj-173	89	18	their	their	PRON
emaj-173	89	19	customers	customer	NOUN
emaj-173	89	20	at	at	ADP
emaj-173	89	21	any	any	DET
emaj-173	89	22	time	time	NOUN
emaj-173	89	23	and	and	CCONJ
emaj-173	89	24	even	even	ADV
emaj-173	89	25	make	make	VERB
emaj-173	89	26	sales	sale	NOUN
emaj-173	89	27	with	with	ADP
emaj-173	89	28	the	the	DET
emaj-173	89	29	social	social	ADJ
emaj-173	89	30	media	medium	NOUN
emaj-173	89	31	customer	customer	NOUN
emaj-173	89	32	relationships	relationship	NOUN
emaj-173	89	33	management	management	NOUN
emaj-173	89	34	they	they	PRON
emaj-173	89	35	have	have	AUX
emaj-173	89	36	created	create	VERB
emaj-173	89	37	.	.	PUNCT
emaj-173	90	1	kim	kim	PROPN
emaj-173	90	2	and	and	CCONJ
emaj-173	90	3	ko	ko	PROPN
emaj-173	90	4	(	(	PUNCT
emaj-173	90	5	2012	2012	NUM
emaj-173	90	6	)	)	PUNCT
emaj-173	90	7	classified	classify	VERB
emaj-173	90	8	the	the	DET
emaj-173	90	9	features	feature	NOUN
emaj-173	90	10	of	of	ADP
emaj-173	90	11	social	social	ADJ
emaj-173	90	12	media	medium	NOUN
emaj-173	90	13	marketing	marketing	NOUN
emaj-173	90	14	activities	activity	NOUN
emaj-173	90	15	as	as	ADP
emaj-173	90	16	entertainment	entertainment	NOUN
emaj-173	90	17	,	,	PUNCT
emaj-173	90	18	interaction	interaction	NOUN
emaj-173	90	19	,	,	PUNCT
emaj-173	90	20	trend	trend	NOUN
emaj-173	90	21	,	,	PUNCT
emaj-173	90	22	customization	customization	NOUN
emaj-173	90	23	,	,	PUNCT
emaj-173	90	24	and	and	CCONJ
emaj-173	90	25	word	word	NOUN
emaj-173	90	26	-	-	PUNCT
emaj-173	90	27	of	of	ADP
emaj-173	90	28	-	-	PUNCT
emaj-173	90	29	mouth	mouth	NOUN
emaj-173	90	30	.	.	PUNCT
emaj-173	91	1	they	they	PRON
emaj-173	91	2	applied	apply	VERB
emaj-173	91	3	these	these	DET
emaj-173	91	4	features	feature	NOUN
emaj-173	91	5	to	to	ADP
emaj-173	91	6	luxury	luxury	NOUN
emaj-173	91	7	brands	brand	NOUN
emaj-173	91	8	.	.	PUNCT
emaj-173	92	1	in	in	ADP
emaj-173	92	2	the	the	DET
emaj-173	92	3	study	study	NOUN
emaj-173	92	4	on	on	ADP
emaj-173	92	5	insurance	insurance	NOUN
emaj-173	92	6	services	service	NOUN
emaj-173	92	7	,	,	PUNCT
emaj-173	92	8	sano	sano	PROPN
emaj-173	92	9	(	(	PUNCT
emaj-173	92	10	2015	2015	NUM
emaj-173	92	11	)	)	PUNCT
emaj-173	92	12	applied	apply	VERB
emaj-173	92	13	interaction	interaction	NOUN
emaj-173	92	14	,	,	PUNCT
emaj-173	92	15	trend	trend	NOUN
emaj-173	92	16	,	,	PUNCT
emaj-173	92	17	customization	customization	NOUN
emaj-173	92	18	and	and	CCONJ
emaj-173	92	19	perceived	perceive	VERB
emaj-173	92	20	risk	risk	NOUN
emaj-173	92	21	as	as	ADP
emaj-173	92	22	four	four	NUM
emaj-173	92	23	social	social	ADJ
emaj-173	92	24	media	medium	NOUN
emaj-173	92	25	marketing	marketing	NOUN
emaj-173	92	26	activity	activity	NOUN
emaj-173	92	27	components	component	NOUN
emaj-173	92	28	.	.	PUNCT
emaj-173	93	1	lee	lee	PROPN
emaj-173	93	2	(	(	PUNCT
emaj-173	93	3	2017	2017	NUM
emaj-173	93	4	)	)	PUNCT
emaj-173	93	5	classified	classify	VERB
emaj-173	93	6	social	social	ADJ
emaj-173	93	7	media	medium	NOUN
emaj-173	93	8	activities	activity	NOUN
emaj-173	93	9	of	of	ADP
emaj-173	93	10	businesses	business	NOUN
emaj-173	93	11	as	as	ADP
emaj-173	93	12	communication	communication	NOUN
emaj-173	93	13	,	,	PUNCT
emaj-173	93	14	information	information	NOUN
emaj-173	93	15	provision	provision	NOUN
emaj-173	93	16	,	,	PUNCT
emaj-173	93	17	support	support	NOUN
emaj-173	93	18	to	to	ADP
emaj-173	93	19	daily	daily	ADJ
emaj-173	93	20	life	life	NOUN
emaj-173	93	21	,	,	PUNCT
emaj-173	93	22	promotion	promotion	NOUN
emaj-173	93	23	and	and	CCONJ
emaj-173	93	24	sales	sale	NOUN
emaj-173	93	25	,	,	PUNCT
emaj-173	93	26	social	social	ADJ
emaj-173	93	27	response	response	NOUN
emaj-173	93	28	and	and	CCONJ
emaj-173	93	29	activity	activity	NOUN
emaj-173	93	30	.	.	PUNCT
emaj-173	94	1	jo	jo	PROPN
emaj-173	94	2	(	(	PUNCT
emaj-173	94	3	2013	2013	NUM
emaj-173	94	4	)	)	PUNCT
emaj-173	94	5	classified	classify	VERB
emaj-173	94	6	social	social	ADJ
emaj-173	94	7	media	medium	NOUN
emaj-173	94	8	marketing	marketing	NOUN
emaj-173	94	9	activities	activity	NOUN
emaj-173	94	10	of	of	ADP
emaj-173	94	11	businesses	business	NOUN
emaj-173	94	12	as	as	ADP
emaj-173	94	13	activities	activity	NOUN
emaj-173	94	14	,	,	PUNCT
emaj-173	94	15	information	information	NOUN
emaj-173	94	16	,	,	PUNCT
emaj-173	94	17	and	and	CCONJ
emaj-173	94	18	advertisements	advertisement	NOUN
emaj-173	94	19	.	.	PUNCT
emaj-173	95	1	kim	kim	PROPN
emaj-173	95	2	(	(	PUNCT
emaj-173	95	3	2017	2017	NUM
emaj-173	95	4	)	)	PUNCT
emaj-173	95	5	defined	define	VERB
emaj-173	95	6	the	the	DET
emaj-173	95	7	features	feature	NOUN
emaj-173	95	8	of	of	ADP
emaj-173	95	9	social	social	ADJ
emaj-173	95	10	media	medium	NOUN
emaj-173	95	11	marketing	marketing	NOUN
emaj-173	95	12	as	as	ADP
emaj-173	95	13	information	information	NOUN
emaj-173	95	14	,	,	PUNCT
emaj-173	95	15	proximity	proximity	NOUN
emaj-173	95	16	,	,	PUNCT
emaj-173	95	17	response	response	NOUN
emaj-173	95	18	and	and	CCONJ
emaj-173	95	19	access	access	NOUN
emaj-173	95	20	(	(	PUNCT
emaj-173	95	21	seo	seo	NOUN
emaj-173	95	22	and	and	CCONJ
emaj-173	95	23	park	park	NOUN
emaj-173	95	24	2018	2018	NUM
emaj-173	95	25	)	)	PUNCT
emaj-173	95	26	.	.	PUNCT
emaj-173	96	1	as	as	ADP
emaj-173	96	2	a	a	DET
emaj-173	96	3	result	result	NOUN
emaj-173	96	4	of	of	ADP
emaj-173	96	5	the	the	DET
emaj-173	96	6	literature	literature	PROPN
emaj-173	96	7	review	review	PROPN
emaj-173	96	8	,	,	PUNCT
emaj-173	96	9	it	it	PRON
emaj-173	96	10	was	be	AUX
emaj-173	96	11	observed	observe	VERB
emaj-173	96	12	that	that	SCONJ
emaj-173	96	13	there	there	PRON
emaj-173	96	14	was	be	VERB
emaj-173	96	15	limited	limited	ADJ
emaj-173	96	16	number	number	NOUN
emaj-173	96	17	of	of	ADP
emaj-173	96	18	studies	study	NOUN
emaj-173	96	19	on	on	ADP
emaj-173	96	20	this	this	DET
emaj-173	96	21	subject	subject	NOUN
emaj-173	96	22	.	.	PUNCT
emaj-173	97	1	according	accord	VERB
emaj-173	97	2	to	to	ADP
emaj-173	97	3	the	the	DET
emaj-173	97	4	finding	finding	NOUN
emaj-173	97	5	of	of	ADP
emaj-173	97	6	a	a	DET
emaj-173	97	7	study	study	NOUN
emaj-173	97	8	on	on	ADP
emaj-173	97	9	this	this	DET
emaj-173	97	10	subject	subject	NOUN
emaj-173	97	11	,	,	PUNCT
emaj-173	97	12	brand	brand	NOUN
emaj-173	97	13	reliability	reliability	NOUN
emaj-173	97	14	in	in	ADP
emaj-173	97	15	consumer	consumer	NOUN
emaj-173	97	16	's	's	PART
emaj-173	97	17	mind	mind	NOUN
emaj-173	97	18	increases	increase	VERB
emaj-173	97	19	as	as	ADP
emaj-173	97	20	the	the	DET
emaj-173	97	21	consumer	consumer	NOUN
emaj-173	97	22	's	's	PART
emaj-173	97	23	social	social	ADJ
emaj-173	97	24	media	medium	NOUN
emaj-173	97	25	perception	perception	NOUN
emaj-173	97	26	related	relate	VERB
emaj-173	97	27	to	to	ADP
emaj-173	97	28	a	a	DET
emaj-173	97	29	brand	brand	NOUN
emaj-173	97	30	volume	volume	NOUN
emaj-173	97	31	9	9	NUM
emaj-173	97	32	no	no	DET
emaj-173	97	33	1	1	NUM
emaj-173	97	34	(	(	PUNCT
emaj-173	97	35	2019	2019	NUM
emaj-173	97	36	)	)	PUNCT
emaj-173	97	37	|	|	ADV
emaj-173	97	38	issn	issn	VERB
emaj-173	97	39	2158	2158	NUM
emaj-173	97	40	-	-	SYM
emaj-173	97	41	8708	8708	NUM
emaj-173	97	42	(	(	PUNCT
emaj-173	97	43	online	online	NOUN
emaj-173	97	44	)	)	PUNCT
emaj-173	97	45	|	|	ADV
emaj-173	97	46	doi	doi	X
emaj-173	97	47	10.5195	10.5195	NUM
emaj-173	97	48	/	/	SYM
emaj-173	97	49	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	98	1	|	|	NOUN
emaj-173	98	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	98	3	the	the	DET
emaj-173	98	4	impact	impact	NOUN
emaj-173	98	5	of	of	ADP
emaj-173	98	6	perception	perception	NOUN
emaj-173	98	7	related	relate	VERB
emaj-173	98	8	social	social	ADJ
emaj-173	98	9	media	medium	NOUN
emaj-173	98	10	marketing	marketing	NOUN
emaj-173	98	11	applications	application	NOUN
emaj-173	98	12	on	on	ADP
emaj-173	98	13	consumers	consumer	NOUN
emaj-173	98	14	’	'	PUNCT
emaj-173	98	15	brand	brand	NOUN
emaj-173	98	16	loyalty	loyalty	NOUN
emaj-173	98	17	and	and	CCONJ
emaj-173	98	18	purchase	purchase	NOUN
emaj-173	98	19	intention	intention	NOUN
emaj-173	98	20	page	page	NOUN
emaj-173	98	21	|90|	|90|	NOUN
emaj-173	98	22	emerging	emerge	VERB
emaj-173	98	23	markets	market	NOUN
emaj-173	98	24	journal	journal	NOUN
emaj-173	98	25	increases	increase	NOUN
emaj-173	98	26	,	,	PUNCT
emaj-173	98	27	and	and	CCONJ
emaj-173	98	28	the	the	DET
emaj-173	98	29	consumer	consumer	NOUN
emaj-173	98	30	feels	feel	VERB
emaj-173	98	31	closer	close	ADJ
emaj-173	98	32	to	to	ADP
emaj-173	98	33	the	the	DET
emaj-173	98	34	brand	brand	NOUN
emaj-173	98	35	.	.	PUNCT
emaj-173	99	1	furthermore	furthermore	ADV
emaj-173	99	2	,	,	PUNCT
emaj-173	99	3	the	the	DET
emaj-173	99	4	presence	presence	NOUN
emaj-173	99	5	of	of	ADP
emaj-173	99	6	the	the	DET
emaj-173	99	7	brand	brand	NOUN
emaj-173	99	8	in	in	ADP
emaj-173	99	9	social	social	ADJ
emaj-173	99	10	media	medium	NOUN
emaj-173	99	11	tools	tool	NOUN
emaj-173	99	12	allows	allow	VERB
emaj-173	99	13	consumers	consumer	NOUN
emaj-173	99	14	to	to	PART
emaj-173	99	15	perceive	perceive	VERB
emaj-173	99	16	the	the	DET
emaj-173	99	17	brand	brand	NOUN
emaj-173	99	18	as	as	ADP
emaj-173	99	19	more	more	ADV
emaj-173	99	20	prestigious	prestigious	ADJ
emaj-173	99	21	in	in	ADP
emaj-173	99	22	their	their	PRON
emaj-173	99	23	mind	mind	NOUN
emaj-173	99	24	(	(	PUNCT
emaj-173	99	25	kazancı	kazancı	NOUN
emaj-173	99	26	and	and	CCONJ
emaj-173	99	27	başgöze	başgöze	NOUN
emaj-173	99	28	2015	2015	NUM
emaj-173	99	29	)	)	PUNCT
emaj-173	99	30	.	.	PUNCT
emaj-173	100	1	in	in	ADP
emaj-173	100	2	another	another	DET
emaj-173	100	3	study	study	NOUN
emaj-173	100	4	,	,	PUNCT
emaj-173	100	5	it	it	PRON
emaj-173	100	6	was	be	AUX
emaj-173	100	7	concluded	conclude	VERB
emaj-173	100	8	that	that	SCONJ
emaj-173	100	9	social	social	ADJ
emaj-173	100	10	media	medium	NOUN
emaj-173	100	11	marketing	marketing	NOUN
emaj-173	100	12	applications	application	NOUN
emaj-173	100	13	had	have	VERB
emaj-173	100	14	a	a	DET
emaj-173	100	15	significant	significant	ADJ
emaj-173	100	16	effect	effect	NOUN
emaj-173	100	17	on	on	ADP
emaj-173	100	18	brand	brand	NOUN
emaj-173	100	19	loyalty	loyalty	NOUN
emaj-173	100	20	and	and	CCONJ
emaj-173	100	21	intention	intention	NOUN
emaj-173	100	22	to	to	PART
emaj-173	100	23	revisit	revisit	VERB
emaj-173	100	24	hotels	hotel	NOUN
emaj-173	100	25	that	that	PRON
emaj-173	100	26	were	be	AUX
emaj-173	100	27	the	the	DET
emaj-173	100	28	subject	subject	NOUN
emaj-173	100	29	of	of	ADP
emaj-173	100	30	the	the	DET
emaj-173	100	31	study	study	NOUN
emaj-173	100	32	(	(	PUNCT
emaj-173	100	33	ibrahim	ibrahim	NOUN
emaj-173	100	34	and	and	CCONJ
emaj-173	100	35	aljarah	aljarah	PROPN
emaj-173	100	36	2018	2018	NUM
emaj-173	100	37	)	)	PUNCT
emaj-173	100	38	.	.	PUNCT
emaj-173	101	1	in	in	ADP
emaj-173	101	2	a	a	DET
emaj-173	101	3	study	study	NOUN
emaj-173	101	4	in	in	ADP
emaj-173	101	5	which	which	PRON
emaj-173	101	6	the	the	DET
emaj-173	101	7	perceived	perceive	VERB
emaj-173	101	8	social	social	ADJ
emaj-173	101	9	media	medium	NOUN
emaj-173	101	10	marketing	marketing	NOUN
emaj-173	101	11	applications	application	NOUN
emaj-173	101	12	were	be	AUX
emaj-173	101	13	measured	measure	VERB
emaj-173	101	14	,	,	PUNCT
emaj-173	101	15	it	it	PRON
emaj-173	101	16	was	be	AUX
emaj-173	101	17	concluded	conclude	VERB
emaj-173	101	18	that	that	SCONJ
emaj-173	101	19	the	the	DET
emaj-173	101	20	perceived	perceive	VERB
emaj-173	101	21	social	social	ADJ
emaj-173	101	22	media	medium	NOUN
emaj-173	101	23	marketing	marketing	NOUN
emaj-173	101	24	applications	application	NOUN
emaj-173	101	25	had	have	VERB
emaj-173	101	26	a	a	DET
emaj-173	101	27	positive	positive	ADJ
emaj-173	101	28	effect	effect	NOUN
emaj-173	101	29	on	on	ADP
emaj-173	101	30	purchase	purchase	NOUN
emaj-173	101	31	intention	intention	NOUN
emaj-173	101	32	and	and	CCONJ
emaj-173	101	33	brand	brand	NOUN
emaj-173	101	34	equity	equity	NOUN
emaj-173	101	35	(	(	PUNCT
emaj-173	101	36	yadav	yadav	PROPN
emaj-173	101	37	and	and	CCONJ
emaj-173	101	38	rahman	rahman	PROPN
emaj-173	101	39	2017	2017	NUM
emaj-173	101	40	)	)	PUNCT
emaj-173	101	41	.	.	PUNCT
emaj-173	102	1	in	in	ADP
emaj-173	102	2	a	a	DET
emaj-173	102	3	study	study	NOUN
emaj-173	102	4	examining	examine	VERB
emaj-173	102	5	the	the	DET
emaj-173	102	6	effects	effect	NOUN
emaj-173	102	7	of	of	ADP
emaj-173	102	8	social	social	ADJ
emaj-173	102	9	media	medium	NOUN
emaj-173	102	10	marketing	marketing	NOUN
emaj-173	102	11	activities	activity	NOUN
emaj-173	102	12	on	on	ADP
emaj-173	102	13	brand	brand	NOUN
emaj-173	102	14	equity	equity	NOUN
emaj-173	102	15	and	and	CCONJ
emaj-173	102	16	customer	customer	NOUN
emaj-173	102	17	response	response	NOUN
emaj-173	102	18	in	in	ADP
emaj-173	102	19	the	the	DET
emaj-173	102	20	airline	airline	NOUN
emaj-173	102	21	industry	industry	NOUN
emaj-173	102	22	,	,	PUNCT
emaj-173	102	23	the	the	DET
emaj-173	102	24	findings	finding	NOUN
emaj-173	102	25	indicated	indicate	VERB
emaj-173	102	26	that	that	SCONJ
emaj-173	102	27	the	the	DET
emaj-173	102	28	trend	trend	NOUN
emaj-173	102	29	was	be	AUX
emaj-173	102	30	the	the	DET
emaj-173	102	31	most	most	ADV
emaj-173	102	32	important	important	ADJ
emaj-173	102	33	component	component	NOUN
emaj-173	102	34	of	of	ADP
emaj-173	102	35	social	social	ADJ
emaj-173	102	36	media	medium	NOUN
emaj-173	102	37	marketing	marketing	NOUN
emaj-173	102	38	activities	activity	NOUN
emaj-173	102	39	and	and	CCONJ
emaj-173	102	40	that	that	SCONJ
emaj-173	102	41	airline	airline	NOUN
emaj-173	102	42	social	social	ADJ
emaj-173	102	43	marketing	marketing	NOUN
emaj-173	102	44	activities	activity	NOUN
emaj-173	102	45	had	have	VERB
emaj-173	102	46	significant	significant	ADJ
emaj-173	102	47	effects	effect	NOUN
emaj-173	102	48	on	on	ADP
emaj-173	102	49	brand	brand	NOUN
emaj-173	102	50	image	image	NOUN
emaj-173	102	51	and	and	CCONJ
emaj-173	102	52	brand	brand	NOUN
emaj-173	102	53	awareness	awareness	NOUN
emaj-173	102	54	.	.	PUNCT
emaj-173	103	1	furthermore	furthermore	ADV
emaj-173	103	2	,	,	PUNCT
emaj-173	103	3	the	the	DET
emaj-173	103	4	results	result	NOUN
emaj-173	103	5	also	also	ADV
emaj-173	103	6	showed	show	VERB
emaj-173	103	7	that	that	SCONJ
emaj-173	103	8	brand	brand	NOUN
emaj-173	103	9	awareness	awareness	NOUN
emaj-173	103	10	had	have	VERB
emaj-173	103	11	a	a	DET
emaj-173	103	12	significant	significant	ADJ
emaj-173	103	13	effect	effect	NOUN
emaj-173	103	14	on	on	ADP
emaj-173	103	15	commitment	commitment	NOUN
emaj-173	103	16	and	and	CCONJ
emaj-173	103	17	that	that	SCONJ
emaj-173	103	18	brand	brand	NOUN
emaj-173	103	19	image	image	NOUN
emaj-173	103	20	significantly	significantly	ADV
emaj-173	103	21	affected	affect	VERB
emaj-173	103	22	online	online	ADJ
emaj-173	103	23	word	word	NOUN
emaj-173	103	24	-	-	PUNCT
emaj-173	103	25	of	of	ADP
emaj-173	103	26	-	-	PUNCT
emaj-173	103	27	mouth	mouth	NOUN
emaj-173	103	28	and	and	CCONJ
emaj-173	103	29	commitment	commitment	NOUN
emaj-173	103	30	(	(	PUNCT
emaj-173	103	31	seo	seo	NOUN
emaj-173	103	32	and	and	CCONJ
emaj-173	103	33	park	park	NOUN
emaj-173	103	34	2018	2018	NUM
emaj-173	103	35	)	)	PUNCT
emaj-173	103	36	.	.	PUNCT
emaj-173	104	1	the	the	DET
emaj-173	104	2	results	result	NOUN
emaj-173	104	3	of	of	ADP
emaj-173	104	4	the	the	DET
emaj-173	104	5	study	study	NOUN
emaj-173	104	6	carried	carry	VERB
emaj-173	104	7	out	out	ADP
emaj-173	104	8	on	on	ADP
emaj-173	104	9	404	404	NUM
emaj-173	104	10	consumers	consumer	NOUN
emaj-173	104	11	following	follow	VERB
emaj-173	104	12	the	the	DET
emaj-173	104	13	facebook	facebook	NOUN
emaj-173	104	14	pages	page	NOUN
emaj-173	104	15	of	of	ADP
emaj-173	104	16	brands	brand	NOUN
emaj-173	104	17	demonstrated	demonstrate	VERB
emaj-173	104	18	that	that	SCONJ
emaj-173	104	19	the	the	DET
emaj-173	104	20	co	co	NOUN
emaj-173	104	21	-	-	NOUN
emaj-173	104	22	creation	creation	NOUN
emaj-173	104	23	value	value	NOUN
emaj-173	104	24	,	,	PUNCT
emaj-173	104	25	social	social	ADJ
emaj-173	104	26	value	value	NOUN
emaj-173	104	27	,	,	PUNCT
emaj-173	104	28	usage	usage	NOUN
emaj-173	104	29	intensity	intensity	NOUN
emaj-173	104	30	,	,	PUNCT
emaj-173	104	31	and	and	CCONJ
emaj-173	104	32	perceived	perceive	VERB
emaj-173	104	33	brand	brand	NOUN
emaj-173	104	34	strength	strength	NOUN
emaj-173	104	35	affected	affect	VERB
emaj-173	104	36	customer	customer	NOUN
emaj-173	104	37	engagement	engagement	NOUN
emaj-173	104	38	with	with	ADP
emaj-173	104	39	brand	brand	NOUN
emaj-173	104	40	pages	page	NOUN
emaj-173	104	41	.	.	PUNCT
emaj-173	105	1	it	it	PRON
emaj-173	105	2	was	be	AUX
emaj-173	105	3	concluded	conclude	VERB
emaj-173	105	4	that	that	SCONJ
emaj-173	105	5	,	,	PUNCT
emaj-173	105	6	functional	functional	ADJ
emaj-173	105	7	value	value	NOUN
emaj-173	105	8	and	and	CCONJ
emaj-173	105	9	hedonic	hedonic	ADJ
emaj-173	105	10	value	value	NOUN
emaj-173	105	11	positively	positively	ADV
emaj-173	105	12	affected	affect	VERB
emaj-173	105	13	the	the	DET
emaj-173	105	14	usage	usage	NOUN
emaj-173	105	15	intensity	intensity	NOUN
emaj-173	105	16	of	of	ADP
emaj-173	105	17	the	the	DET
emaj-173	105	18	facebook	facebook	NOUN
emaj-173	105	19	pages	page	NOUN
emaj-173	105	20	of	of	ADP
emaj-173	105	21	brands	brand	NOUN
emaj-173	105	22	and	and	CCONJ
emaj-173	105	23	that	that	SCONJ
emaj-173	105	24	social	social	ADJ
emaj-173	105	25	value	value	NOUN
emaj-173	105	26	and	and	CCONJ
emaj-173	105	27	co	co	NOUN
emaj-173	105	28	-	-	NOUN
emaj-173	105	29	creation	creation	NOUN
emaj-173	105	30	value	value	NOUN
emaj-173	105	31	had	have	VERB
emaj-173	105	32	no	no	DET
emaj-173	105	33	significant	significant	ADJ
emaj-173	105	34	and	and	CCONJ
emaj-173	105	35	positive	positive	ADJ
emaj-173	105	36	effect	effect	NOUN
emaj-173	105	37	on	on	ADP
emaj-173	105	38	the	the	DET
emaj-173	105	39	intensity	intensity	NOUN
emaj-173	105	40	of	of	ADP
emaj-173	105	41	use	use	NOUN
emaj-173	105	42	.	.	PUNCT
emaj-173	106	1	according	accord	VERB
emaj-173	106	2	to	to	ADP
emaj-173	106	3	another	another	DET
emaj-173	106	4	finding	finding	NOUN
emaj-173	106	5	,	,	PUNCT
emaj-173	106	6	the	the	DET
emaj-173	106	7	usage	usage	NOUN
emaj-173	106	8	intensity	intensity	NOUN
emaj-173	106	9	had	have	VERB
emaj-173	106	10	a	a	DET
emaj-173	106	11	positive	positive	ADJ
emaj-173	106	12	effect	effect	NOUN
emaj-173	106	13	on	on	ADP
emaj-173	106	14	brand	brand	NOUN
emaj-173	106	15	loyalty	loyalty	NOUN
emaj-173	106	16	and	and	CCONJ
emaj-173	106	17	customer	customer	NOUN
emaj-173	106	18	engagement	engagement	NOUN
emaj-173	106	19	behaviors	behavior	NOUN
emaj-173	106	20	with	with	ADP
emaj-173	106	21	facebook	facebook	PROPN
emaj-173	106	22	brand	brand	NOUN
emaj-173	106	23	page	page	NOUN
emaj-173	106	24	.	.	PUNCT
emaj-173	107	1	furthermore	furthermore	ADV
emaj-173	107	2	,	,	PUNCT
emaj-173	107	3	it	it	PRON
emaj-173	107	4	was	be	AUX
emaj-173	107	5	concluded	conclude	VERB
emaj-173	107	6	that	that	SCONJ
emaj-173	107	7	,	,	PUNCT
emaj-173	107	8	customer	customer	NOUN
emaj-173	107	9	engagement	engagement	NOUN
emaj-173	107	10	behaviors	behavior	NOUN
emaj-173	107	11	towards	towards	ADP
emaj-173	107	12	the	the	DET
emaj-173	107	13	brand	brand	NOUN
emaj-173	107	14	page	page	NOUN
emaj-173	107	15	and	and	CCONJ
emaj-173	107	16	brand	brand	NOUN
emaj-173	107	17	loyalty	loyalty	NOUN
emaj-173	107	18	also	also	ADV
emaj-173	107	19	affected	affect	VERB
emaj-173	107	20	the	the	DET
emaj-173	107	21	brand	brand	NOUN
emaj-173	107	22	performance	performance	NOUN
emaj-173	107	23	results	result	NOUN
emaj-173	107	24	(	(	PUNCT
emaj-173	107	25	de	de	X
emaj-173	107	26	vries	vries	PROPN
emaj-173	107	27	and	and	CCONJ
emaj-173	107	28	carlson	carlson	PROPN
emaj-173	107	29	2014	2014	NUM
emaj-173	107	30	)	)	PUNCT
emaj-173	107	31	.	.	PUNCT
emaj-173	108	1	functional	functional	ADJ
emaj-173	108	2	value	value	NOUN
emaj-173	108	3	according	accord	VERB
emaj-173	108	4	to	to	ADP
emaj-173	108	5	the	the	DET
emaj-173	108	6	consumption	consumption	NOUN
emaj-173	108	7	value	value	NOUN
emaj-173	108	8	theory	theory	NOUN
emaj-173	108	9	,	,	PUNCT
emaj-173	108	10	the	the	DET
emaj-173	108	11	functional	functional	ADJ
emaj-173	108	12	aspect	aspect	NOUN
emaj-173	108	13	of	of	ADP
emaj-173	108	14	value	value	NOUN
emaj-173	108	15	refers	refer	VERB
emaj-173	108	16	to	to	ADP
emaj-173	108	17	rational	rational	ADJ
emaj-173	108	18	and	and	CCONJ
emaj-173	108	19	economic	economic	ADJ
emaj-173	108	20	evaluations	evaluation	NOUN
emaj-173	108	21	made	make	VERB
emaj-173	108	22	by	by	ADP
emaj-173	108	23	individuals	individual	NOUN
emaj-173	108	24	that	that	PRON
emaj-173	108	25	reflect	reflect	VERB
emaj-173	108	26	the	the	DET
emaj-173	108	27	quality	quality	NOUN
emaj-173	108	28	of	of	ADP
emaj-173	108	29	using	use	VERB
emaj-173	108	30	a	a	DET
emaj-173	108	31	product	product	NOUN
emaj-173	108	32	or	or	CCONJ
emaj-173	108	33	service	service	NOUN
emaj-173	108	34	(	(	PUNCT
emaj-173	108	35	carlson	carlson	PROPN
emaj-173	108	36	et	et	PROPN
emaj-173	108	37	al	al	PROPN
emaj-173	108	38	.	.	PROPN
emaj-173	108	39	2019	2019	NUM
emaj-173	108	40	)	)	PUNCT
emaj-173	108	41	.	.	PUNCT
emaj-173	109	1	within	within	ADP
emaj-173	109	2	the	the	DET
emaj-173	109	3	context	context	NOUN
emaj-173	109	4	of	of	ADP
emaj-173	109	5	a	a	DET
emaj-173	109	6	social	social	ADJ
emaj-173	109	7	media	medium	NOUN
emaj-173	109	8	brand	brand	NOUN
emaj-173	109	9	page	page	NOUN
emaj-173	109	10	,	,	PUNCT
emaj-173	109	11	this	this	DET
emaj-173	109	12	evaluation	evaluation	NOUN
emaj-173	109	13	includes	include	VERB
emaj-173	109	14	a	a	DET
emaj-173	109	15	customer	customer	NOUN
emaj-173	109	16	's	's	PART
emaj-173	109	17	ability	ability	NOUN
emaj-173	109	18	to	to	PART
emaj-173	109	19	access	access	VERB
emaj-173	109	20	a	a	DET
emaj-173	109	21	useful	useful	ADJ
emaj-173	109	22	,	,	PUNCT
emaj-173	109	23	helpful	helpful	ADJ
emaj-173	109	24	and	and	CCONJ
emaj-173	109	25	practical	practical	ADJ
emaj-173	109	26	content	content	NOUN
emaj-173	109	27	(	(	PUNCT
emaj-173	109	28	jahn	jahn	NOUN
emaj-173	109	29	and	and	CCONJ
emaj-173	109	30	kunz	kunz	PROPN
emaj-173	109	31	2012	2012	NUM
emaj-173	109	32	)	)	PUNCT
emaj-173	109	33	.	.	PUNCT
emaj-173	110	1	functional	functional	ADJ
emaj-173	110	2	value	value	NOUN
emaj-173	110	3	is	be	AUX
emaj-173	110	4	one	one	NUM
emaj-173	110	5	of	of	ADP
emaj-173	110	6	the	the	DET
emaj-173	110	7	most	most	ADV
emaj-173	110	8	important	important	ADJ
emaj-173	110	9	factors	factor	NOUN
emaj-173	110	10	in	in	ADP
emaj-173	110	11	attracting	attract	VERB
emaj-173	110	12	social	social	ADJ
emaj-173	110	13	network	network	NOUN
emaj-173	110	14	users	user	NOUN
emaj-173	110	15	to	to	ADP
emaj-173	110	16	the	the	DET
emaj-173	110	17	brand	brand	NOUN
emaj-173	110	18	page	page	NOUN
emaj-173	110	19	.	.	PUNCT
emaj-173	111	1	one	one	NUM
emaj-173	111	2	of	of	ADP
emaj-173	111	3	the	the	DET
emaj-173	111	4	main	main	ADJ
emaj-173	111	5	reasons	reason	NOUN
emaj-173	111	6	for	for	ADP
emaj-173	111	7	adopting	adopt	VERB
emaj-173	111	8	a	a	DET
emaj-173	111	9	new	new	ADJ
emaj-173	111	10	type	type	NOUN
emaj-173	111	11	of	of	ADP
emaj-173	111	12	media	medium	NOUN
emaj-173	111	13	is	be	AUX
emaj-173	111	14	functionality	functionality	NOUN
emaj-173	111	15	or	or	CCONJ
emaj-173	111	16	information	information	NOUN
emaj-173	111	17	satisfaction	satisfaction	NOUN
emaj-173	111	18	(	(	PUNCT
emaj-173	111	19	de	de	X
emaj-173	111	20	vries	vries	PROPN
emaj-173	111	21	and	and	CCONJ
emaj-173	111	22	carlson	carlson	PROPN
emaj-173	111	23	2014	2014	NUM
emaj-173	111	24	)	)	PUNCT
emaj-173	111	25	.	.	PUNCT
emaj-173	112	1	for	for	SCONJ
emaj-173	112	2	a	a	DET
emaj-173	112	3	customer	customer	NOUN
emaj-173	112	4	to	to	PART
emaj-173	112	5	be	be	AUX
emaj-173	112	6	satisfied	satisfied	ADJ
emaj-173	112	7	with	with	ADP
emaj-173	112	8	a	a	DET
emaj-173	112	9	brand	brand	NOUN
emaj-173	112	10	page	page	NOUN
emaj-173	112	11	on	on	ADP
emaj-173	112	12	the	the	DET
emaj-173	112	13	social	social	ADJ
emaj-173	112	14	network	network	NOUN
emaj-173	112	15	in	in	ADP
emaj-173	112	16	terms	term	NOUN
emaj-173	112	17	of	of	ADP
emaj-173	112	18	functional	functional	ADJ
emaj-173	112	19	value	value	NOUN
emaj-173	112	20	,	,	PUNCT
emaj-173	112	21	the	the	DET
emaj-173	112	22	content	content	NOUN
emaj-173	112	23	of	of	ADP
emaj-173	112	24	that	that	DET
emaj-173	112	25	page	page	NOUN
emaj-173	112	26	should	should	AUX
emaj-173	112	27	be	be	AUX
emaj-173	112	28	functional	functional	ADJ
emaj-173	112	29	,	,	PUNCT
emaj-173	112	30	helpful	helpful	ADJ
emaj-173	112	31	,	,	PUNCT
emaj-173	112	32	useful	useful	ADJ
emaj-173	112	33	and	and	CCONJ
emaj-173	112	34	practical	practical	ADJ
emaj-173	112	35	.	.	PUNCT
emaj-173	113	1	if	if	SCONJ
emaj-173	113	2	the	the	DET
emaj-173	113	3	customer	customer	NOUN
emaj-173	113	4	is	be	AUX
emaj-173	113	5	satisfied	satisfied	ADJ
emaj-173	113	6	in	in	ADP
emaj-173	113	7	this	this	DET
emaj-173	113	8	sense	sense	NOUN
emaj-173	113	9	,	,	PUNCT
emaj-173	113	10	he	he	PRON
emaj-173	113	11	/	/	SYM
emaj-173	114	1	she	she	PRON
emaj-173	114	2	will	will	AUX
emaj-173	114	3	probably	probably	ADV
emaj-173	114	4	visit	visit	VERB
emaj-173	114	5	the	the	DET
emaj-173	114	6	brand	brand	NOUN
emaj-173	114	7	page	page	NOUN
emaj-173	114	8	more	more	ADV
emaj-173	114	9	often	often	ADV
emaj-173	114	10	(	(	PUNCT
emaj-173	114	11	jahn	jahn	NOUN
emaj-173	114	12	and	and	CCONJ
emaj-173	114	13	kunz	kunz	PROPN
emaj-173	114	14	2012	2012	NUM
emaj-173	114	15	)	)	PUNCT
emaj-173	114	16	.	.	PUNCT
emaj-173	115	1	furthermore	furthermore	ADV
emaj-173	115	2	,	,	PUNCT
emaj-173	115	3	it	it	PRON
emaj-173	115	4	was	be	AUX
emaj-173	115	5	determined	determine	VERB
emaj-173	115	6	that	that	SCONJ
emaj-173	115	7	informative	informative	ADJ
emaj-173	115	8	content	content	NOUN
emaj-173	115	9	on	on	ADP
emaj-173	115	10	the	the	DET
emaj-173	115	11	social	social	ADJ
emaj-173	115	12	network	network	NOUN
emaj-173	115	13	page	page	NOUN
emaj-173	115	14	of	of	ADP
emaj-173	115	15	a	a	DET
emaj-173	115	16	brand	brand	NOUN
emaj-173	115	17	was	be	AUX
emaj-173	115	18	one	one	NUM
emaj-173	115	19	of	of	ADP
emaj-173	115	20	the	the	DET
emaj-173	115	21	main	main	ADJ
emaj-173	115	22	factors	factor	NOUN
emaj-173	115	23	allowing	allow	VERB
emaj-173	115	24	the	the	DET
emaj-173	115	25	users	user	NOUN
emaj-173	115	26	following	follow	VERB
emaj-173	115	27	the	the	DET
emaj-173	115	28	page	page	NOUN
emaj-173	115	29	to	to	PART
emaj-173	115	30	like	like	VERB
emaj-173	115	31	the	the	DET
emaj-173	115	32	brand	brand	NOUN
emaj-173	115	33	's	's	PART
emaj-173	115	34	shares	share	NOUN
emaj-173	115	35	,	,	PUNCT
emaj-173	115	36	comment	comment	NOUN
emaj-173	115	37	on	on	ADP
emaj-173	115	38	them	they	PRON
emaj-173	115	39	,	,	PUNCT
emaj-173	115	40	and	and	CCONJ
emaj-173	115	41	share	share	VERB
emaj-173	115	42	them	they	PRON
emaj-173	115	43	on	on	ADP
emaj-173	115	44	their	their	PRON
emaj-173	115	45	own	own	ADJ
emaj-173	115	46	pages	page	NOUN
emaj-173	115	47	(	(	PUNCT
emaj-173	115	48	de	de	X
emaj-173	115	49	vries	vries	PROPN
emaj-173	115	50	and	and	CCONJ
emaj-173	115	51	carlson	carlson	PROPN
emaj-173	115	52	2014	2014	NUM
emaj-173	115	53	)	)	PUNCT
emaj-173	115	54	.	.	PUNCT
emaj-173	116	1	hedonic	hedonic	ADJ
emaj-173	116	2	value	value	NOUN
emaj-173	116	3	hedonic	hedonic	ADJ
emaj-173	116	4	value	value	NOUN
emaj-173	116	5	is	be	AUX
emaj-173	116	6	considered	consider	VERB
emaj-173	116	7	to	to	PART
emaj-173	116	8	be	be	AUX
emaj-173	116	9	one	one	NUM
emaj-173	116	10	of	of	ADP
emaj-173	116	11	the	the	DET
emaj-173	116	12	key	key	ADJ
emaj-173	116	13	elements	element	NOUN
emaj-173	116	14	of	of	ADP
emaj-173	116	15	online	online	ADJ
emaj-173	116	16	brand	brand	NOUN
emaj-173	116	17	community	community	NOUN
emaj-173	116	18	participation	participation	NOUN
emaj-173	116	19	.	.	PUNCT
emaj-173	117	1	a	a	DET
emaj-173	117	2	brand	brand	NOUN
emaj-173	117	3	page	page	NOUN
emaj-173	117	4	on	on	ADP
emaj-173	117	5	the	the	DET
emaj-173	117	6	social	social	ADJ
emaj-173	117	7	network	network	NOUN
emaj-173	117	8	should	should	AUX
emaj-173	117	9	have	have	VERB
emaj-173	117	10	an	an	DET
emaj-173	117	11	amusing	amusing	ADJ
emaj-173	117	12	and	and	CCONJ
emaj-173	117	13	exciting	exciting	ADJ
emaj-173	117	14	content	content	NOUN
emaj-173	117	15	to	to	PART
emaj-173	117	16	meet	meet	VERB
emaj-173	117	17	the	the	DET
emaj-173	117	18	customer	customer	NOUN
emaj-173	117	19	's	's	PART
emaj-173	117	20	need	need	NOUN
emaj-173	117	21	for	for	ADP
emaj-173	117	22	hedonic	hedonic	ADJ
emaj-173	117	23	pleasure	pleasure	NOUN
emaj-173	117	24	.	.	PUNCT
emaj-173	118	1	high	high	ADJ
emaj-173	118	2	hedonic	hedonic	ADJ
emaj-173	118	3	value	value	NOUN
emaj-173	118	4	perceived	perceive	VERB
emaj-173	118	5	by	by	ADP
emaj-173	118	6	the	the	DET
emaj-173	118	7	customer	customer	NOUN
emaj-173	118	8	ensures	ensure	VERB
emaj-173	118	9	that	that	SCONJ
emaj-173	118	10	the	the	DET
emaj-173	118	11	customer	customer	NOUN
emaj-173	118	12	visits	visit	VERB
emaj-173	118	13	the	the	DET
emaj-173	118	14	brand	brand	NOUN
emaj-173	118	15	page	page	NOUN
emaj-173	118	16	more	more	ADV
emaj-173	118	17	often	often	ADV
emaj-173	118	18	(	(	PUNCT
emaj-173	118	19	de	de	X
emaj-173	118	20	vries	vries	PROPN
emaj-173	118	21	and	and	CCONJ
emaj-173	118	22	carlson	carlson	PROPN
emaj-173	118	23	2014	2014	NUM
emaj-173	118	24	)	)	PUNCT
emaj-173	118	25	.	.	PUNCT
emaj-173	119	1	entertainment	entertainment	NOUN
emaj-173	119	2	on	on	ADP
emaj-173	119	3	social	social	ADJ
emaj-173	119	4	media	medium	NOUN
emaj-173	119	5	is	be	AUX
emaj-173	119	6	an	an	DET
emaj-173	119	7	important	important	ADJ
emaj-173	119	8	component	component	NOUN
emaj-173	119	9	that	that	PRON
emaj-173	119	10	arouses	arouse	VERB
emaj-173	119	11	positive	positive	ADJ
emaj-173	119	12	feelings	feeling	NOUN
emaj-173	119	13	,	,	PUNCT
emaj-173	119	14	increases	increase	VERB
emaj-173	119	15	users	user	NOUN
emaj-173	119	16	'	'	PART
emaj-173	119	17	behaviors	behavior	NOUN
emaj-173	119	18	and	and	CCONJ
emaj-173	119	19	causes	cause	VERB
emaj-173	119	20	continuous	continuous	ADJ
emaj-173	119	21	use	use	NOUN
emaj-173	119	22	intention	intention	NOUN
emaj-173	119	23	.	.	PUNCT
emaj-173	120	1	people	people	NOUN
emaj-173	120	2	who	who	PRON
emaj-173	120	3	use	use	VERB
emaj-173	120	4	social	social	ADJ
emaj-173	120	5	media	medium	NOUN
emaj-173	120	6	for	for	ADP
emaj-173	120	7	hedonistic	hedonistic	ADJ
emaj-173	120	8	reasons	reason	NOUN
emaj-173	120	9	are	be	AUX
emaj-173	120	10	considered	consider	VERB
emaj-173	120	11	to	to	PART
emaj-173	120	12	be	be	AUX
emaj-173	120	13	those	those	PRON
emaj-173	120	14	looking	look	VERB
emaj-173	120	15	for	for	ADP
emaj-173	120	16	fun	fun	NOUN
emaj-173	120	17	and	and	CCONJ
emaj-173	120	18	pleasure	pleasure	NOUN
emaj-173	120	19	,	,	PUNCT
emaj-173	120	20	and	and	CCONJ
emaj-173	120	21	virtual	virtual	ADJ
emaj-173	120	22	communities	community	NOUN
emaj-173	120	23	are	be	AUX
emaj-173	120	24	organized	organize	VERB
emaj-173	120	25	according	accord	VERB
emaj-173	120	26	to	to	ADP
emaj-173	120	27	these	these	DET
emaj-173	120	28	interests	interest	NOUN
emaj-173	120	29	for	for	ADP
emaj-173	120	30	them	they	PRON
emaj-173	120	31	(	(	PUNCT
emaj-173	120	32	seo	seo	NOUN
emaj-173	120	33	and	and	CCONJ
emaj-173	120	34	park	park	NOUN
emaj-173	120	35	2018	2018	NUM
emaj-173	120	36	)	)	PUNCT
emaj-173	120	37	.	.	PUNCT
emaj-173	121	1	the	the	DET
emaj-173	121	2	findings	finding	NOUN
emaj-173	121	3	of	of	ADP
emaj-173	121	4	a	a	DET
emaj-173	121	5	study	study	NOUN
emaj-173	121	6	on	on	ADP
emaj-173	121	7	this	this	DET
emaj-173	121	8	subject	subject	NOUN
emaj-173	121	9	indicate	indicate	VERB
emaj-173	121	10	that	that	SCONJ
emaj-173	121	11	the	the	DET
emaj-173	121	12	entertainment	entertainment	NOUN
emaj-173	121	13	value	value	NOUN
emaj-173	121	14	of	of	ADP
emaj-173	121	15	social	social	ADJ
emaj-173	121	16	media	medium	NOUN
emaj-173	121	17	pages	page	NOUN
emaj-173	121	18	positively	positively	ADV
emaj-173	121	19	affects	affect	VERB
emaj-173	121	20	the	the	DET
emaj-173	121	21	online	online	ADJ
emaj-173	121	22	brand	brand	NOUN
emaj-173	121	23	community	community	NOUN
emaj-173	121	24	identity	identity	NOUN
emaj-173	121	25	,	,	PUNCT
emaj-173	121	26	which	which	PRON
emaj-173	121	27	has	have	VERB
emaj-173	121	28	a	a	DET
emaj-173	121	29	positive	positive	ADJ
emaj-173	121	30	effect	effect	NOUN
emaj-173	121	31	on	on	ADP
emaj-173	121	32	brand	brand	NOUN
emaj-173	121	33	-	-	PUNCT
emaj-173	121	34	related	relate	VERB
emaj-173	121	35	social	social	ADJ
emaj-173	121	36	media	medium	NOUN
emaj-173	121	37	interaction	interaction	NOUN
emaj-173	121	38	.	.	PUNCT
emaj-173	122	1	furthermore	furthermore	ADV
emaj-173	122	2	,	,	PUNCT
emaj-173	122	3	it	it	PRON
emaj-173	122	4	was	be	AUX
emaj-173	122	5	concluded	conclude	VERB
emaj-173	122	6	that	that	SCONJ
emaj-173	122	7	loyalty	loyalty	NOUN
emaj-173	122	8	to	to	ADP
emaj-173	122	9	the	the	DET
emaj-173	122	10	brand	brand	NOUN
emaj-173	122	11	's	's	PART
emaj-173	122	12	social	social	ADJ
emaj-173	122	13	networking	networking	NOUN
emaj-173	122	14	page	page	NOUN
emaj-173	122	15	and	and	CCONJ
emaj-173	122	16	brand	brand	NOUN
emaj-173	122	17	community	community	NOUN
emaj-173	122	18	identity	identity	NOUN
emaj-173	122	19	positively	positively	ADV
emaj-173	122	20	affected	affect	VERB
emaj-173	122	21	the	the	DET
emaj-173	122	22	brand	brand	NOUN
emaj-173	122	23	loyalty	loyalty	NOUN
emaj-173	122	24	behavior	behavior	NOUN
emaj-173	122	25	(	(	PUNCT
emaj-173	122	26	yoshida	yoshida	PROPN
emaj-173	122	27	et	et	PROPN
emaj-173	122	28	al	al	PROPN
emaj-173	122	29	.	.	PROPN
emaj-173	122	30	2018	2018	NUM
emaj-173	122	31	)	)	PUNCT
emaj-173	122	32	.	.	PUNCT
emaj-173	123	1	in	in	ADP
emaj-173	123	2	another	another	DET
emaj-173	123	3	study	study	NOUN
emaj-173	123	4	,	,	PUNCT
emaj-173	123	5	hedonic	hedonic	ADJ
emaj-173	123	6	and	and	CCONJ
emaj-173	123	7	useful	useful	ADJ
emaj-173	123	8	search	search	NOUN
emaj-173	123	9	engine	engine	NOUN
emaj-173	123	10	website	website	NOUN
emaj-173	123	11	features	feature	NOUN
emaj-173	123	12	were	be	AUX
emaj-173	123	13	demonstrated	demonstrate	VERB
emaj-173	123	14	to	to	PART
emaj-173	123	15	have	have	VERB
emaj-173	123	16	a	a	DET
emaj-173	123	17	positive	positive	ADJ
emaj-173	123	18	effect	effect	NOUN
emaj-173	123	19	on	on	ADP
emaj-173	123	20	affective	affective	ADJ
emaj-173	123	21	commitment	commitment	NOUN
emaj-173	123	22	.	.	PUNCT
emaj-173	124	1	hedonic	hedonic	ADJ
emaj-173	124	2	shopping	shopping	NOUN
emaj-173	124	3	value	value	NOUN
emaj-173	124	4	creates	create	VERB
emaj-173	124	5	long	long	ADJ
emaj-173	124	6	-	-	PUNCT
emaj-173	124	7	term	term	NOUN
emaj-173	124	8	relations	relation	NOUN
emaj-173	124	9	in	in	ADP
emaj-173	124	10	services	service	NOUN
emaj-173	124	11	.	.	PUNCT
emaj-173	125	1	emotional	emotional	ADJ
emaj-173	125	2	pleasure	pleasure	NOUN
emaj-173	125	3	is	be	AUX
emaj-173	125	4	determined	determine	VERB
emaj-173	125	5	by	by	ADP
emaj-173	125	6	the	the	DET
emaj-173	125	7	hedonic	hedonic	ADJ
emaj-173	125	8	value	value	NOUN
emaj-173	125	9	of	of	ADP
emaj-173	125	10	the	the	DET
emaj-173	125	11	service	service	NOUN
emaj-173	125	12	and	and	CCONJ
emaj-173	125	13	leads	lead	VERB
emaj-173	125	14	to	to	ADP
emaj-173	125	15	online	online	NOUN
emaj-173	125	16	shopping	shopping	NOUN
emaj-173	125	17	intention	intention	NOUN
emaj-173	125	18	.	.	PUNCT
emaj-173	126	1	in	in	ADP
emaj-173	126	2	the	the	DET
emaj-173	126	3	study	study	NOUN
emaj-173	126	4	carried	carry	VERB
emaj-173	126	5	out	out	ADP
emaj-173	126	6	,	,	PUNCT
emaj-173	126	7	it	it	PRON
emaj-173	126	8	was	be	AUX
emaj-173	126	9	concluded	conclude	VERB
emaj-173	126	10	that	that	SCONJ
emaj-173	126	11	hedonic	hedonic	ADJ
emaj-173	126	12	shopping	shopping	NOUN
emaj-173	126	13	value	value	NOUN
emaj-173	126	14	is	be	AUX
emaj-173	126	15	important	important	ADJ
emaj-173	126	16	for	for	ADP
emaj-173	126	17	loyal	loyal	ADJ
emaj-173	126	18	customers	customer	NOUN
emaj-173	126	19	and	and	CCONJ
emaj-173	126	20	helps	help	VERB
emaj-173	126	21	to	to	PART
emaj-173	126	22	establish	establish	VERB
emaj-173	126	23	close	close	ADJ
emaj-173	126	24	emotional	emotional	ADJ
emaj-173	126	25	connections	connection	NOUN
emaj-173	126	26	with	with	ADP
emaj-173	126	27	target	target	NOUN
emaj-173	126	28	customers	customer	NOUN
emaj-173	126	29	(	(	PUNCT
emaj-173	126	30	bilgihan	bilgihan	ADJ
emaj-173	126	31	and	and	CCONJ
emaj-173	126	32	bujisic	bujisic	ADJ
emaj-173	126	33	2015	2015	NUM
emaj-173	126	34	)	)	PUNCT
emaj-173	126	35	.	.	PUNCT
emaj-173	127	1	social	social	ADJ
emaj-173	127	2	value	value	NOUN
emaj-173	127	3	social	social	ADJ
emaj-173	127	4	networking	networking	NOUN
emaj-173	127	5	websites	website	NOUN
emaj-173	127	6	like	like	ADP
emaj-173	127	7	instagram	instagram	PROPN
emaj-173	127	8	provide	provide	VERB
emaj-173	127	9	a	a	DET
emaj-173	127	10	social	social	ADJ
emaj-173	127	11	interaction	interaction	NOUN
emaj-173	127	12	environment	environment	NOUN
emaj-173	127	13	for	for	ADP
emaj-173	127	14	users	user	NOUN
emaj-173	127	15	.	.	PUNCT
emaj-173	128	1	customers	customer	NOUN
emaj-173	128	2	should	should	AUX
emaj-173	128	3	know	know	VERB
emaj-173	128	4	that	that	SCONJ
emaj-173	128	5	,	,	PUNCT
emaj-173	128	6	other	other	ADJ
emaj-173	128	7	customers	customer	NOUN
emaj-173	128	8	whom	whom	PRON
emaj-173	128	9	they	they	PRON
emaj-173	128	10	perceive	perceive	VERB
emaj-173	128	11	as	as	ADP
emaj-173	128	12	similar	similar	ADJ
emaj-173	128	13	to	to	ADP
emaj-173	128	14	themselves	themselves	PRON
emaj-173	128	15	are	be	AUX
emaj-173	128	16	on	on	ADP
emaj-173	128	17	the	the	DET
emaj-173	128	18	brand	brand	NOUN
emaj-173	128	19	page	page	NOUN
emaj-173	128	20	and	and	CCONJ
emaj-173	128	21	that	that	SCONJ
emaj-173	128	22	they	they	PRON
emaj-173	128	23	have	have	VERB
emaj-173	128	24	the	the	DET
emaj-173	128	25	opportunity	opportunity	NOUN
emaj-173	128	26	to	to	PART
emaj-173	128	27	meet	meet	VERB
emaj-173	128	28	and	and	CCONJ
emaj-173	128	29	communicate	communicate	VERB
emaj-173	128	30	with	with	ADP
emaj-173	128	31	them	they	PRON
emaj-173	128	32	when	when	SCONJ
emaj-173	128	33	they	they	PRON
emaj-173	128	34	need	need	VERB
emaj-173	128	35	to	to	PART
emaj-173	128	36	interact	interact	VERB
emaj-173	128	37	,	,	PUNCT
emaj-173	128	38	in	in	ADP
emaj-173	128	39	order	order	NOUN
emaj-173	128	40	to	to	PART
emaj-173	128	41	fulfill	fulfill	VERB
emaj-173	128	42	their	their	PRON
emaj-173	128	43	social	social	ADJ
emaj-173	128	44	interaction	interaction	NOUN
emaj-173	128	45	satisfaction	satisfaction	NOUN
emaj-173	128	46	.	.	PUNCT
emaj-173	129	1	therefore	therefore	ADV
emaj-173	129	2	,	,	PUNCT
emaj-173	129	3	the	the	DET
emaj-173	129	4	high	high	ADJ
emaj-173	129	5	customer	customer	NOUN
emaj-173	129	6	's	's	PART
emaj-173	129	7	social	social	ADJ
emaj-173	129	8	interaction	interaction	NOUN
emaj-173	129	9	perception	perception	NOUN
emaj-173	129	10	of	of	ADP
emaj-173	129	11	the	the	DET
emaj-173	129	12	brand	brand	NOUN
emaj-173	129	13	page	page	NOUN
emaj-173	129	14	on	on	ADP
emaj-173	129	15	the	the	DET
emaj-173	129	16	social	social	ADJ
emaj-173	129	17	network	network	NOUN
emaj-173	129	18	may	may	AUX
emaj-173	129	19	ensure	ensure	VERB
emaj-173	129	20	that	that	SCONJ
emaj-173	129	21	the	the	DET
emaj-173	129	22	customer	customer	NOUN
emaj-173	129	23	visits	visit	VERB
emaj-173	129	24	the	the	DET
emaj-173	129	25	page	page	NOUN
emaj-173	129	26	more	more	ADV
emaj-173	129	27	frequently	frequently	ADV
emaj-173	129	28	and	and	CCONJ
emaj-173	129	29	increases	increase	VERB
emaj-173	129	30	commitment	commitment	NOUN
emaj-173	129	31	to	to	ADP
emaj-173	129	32	the	the	DET
emaj-173	129	33	brand	brand	NOUN
emaj-173	129	34	page	page	NOUN
emaj-173	129	35	(	(	PUNCT
emaj-173	129	36	de	de	X
emaj-173	129	37	vries	vries	PROPN
emaj-173	129	38	and	and	CCONJ
emaj-173	129	39	carlson	carlson	PROPN
emaj-173	129	40	2014	2014	NUM
emaj-173	129	41	)	)	PUNCT
emaj-173	129	42	.	.	PUNCT
emaj-173	130	1	users	user	NOUN
emaj-173	130	2	interact	interact	VERB
emaj-173	130	3	with	with	ADP
emaj-173	130	4	each	each	DET
emaj-173	130	5	other	other	ADJ
emaj-173	130	6	by	by	ADP
emaj-173	130	7	asking	ask	VERB
emaj-173	130	8	questions	question	NOUN
emaj-173	130	9	,	,	PUNCT
emaj-173	130	10	commenting	comment	VERB
emaj-173	130	11	and	and	CCONJ
emaj-173	130	12	inviting	invite	VERB
emaj-173	130	13	each	each	DET
emaj-173	130	14	other	other	ADJ
emaj-173	130	15	to	to	ADP
emaj-173	130	16	the	the	DET
emaj-173	130	17	page	page	NOUN
emaj-173	130	18	through	through	ADP
emaj-173	130	19	the	the	DET
emaj-173	130	20	competitions	competition	NOUN
emaj-173	130	21	applied	apply	VERB
emaj-173	130	22	by	by	ADP
emaj-173	130	23	the	the	DET
emaj-173	130	24	brand	brand	NOUN
emaj-173	130	25	on	on	ADP
emaj-173	130	26	its	its	PRON
emaj-173	130	27	social	social	ADJ
emaj-173	130	28	network	network	NOUN
emaj-173	130	29	page	page	NOUN
emaj-173	130	30	.	.	PUNCT
emaj-173	131	1	furthermore	furthermore	ADV
emaj-173	131	2	,	,	PUNCT
emaj-173	131	3	visitors	visitor	NOUN
emaj-173	131	4	to	to	ADP
emaj-173	131	5	the	the	DET
emaj-173	131	6	page	page	NOUN
emaj-173	131	7	may	may	AUX
emaj-173	131	8	ask	ask	VERB
emaj-173	131	9	users	user	NOUN
emaj-173	131	10	who	who	PRON
emaj-173	131	11	have	have	AUX
emaj-173	131	12	bought	buy	VERB
emaj-173	131	13	and	and	CCONJ
emaj-173	131	14	experienced	experience	VERB
emaj-173	131	15	the	the	DET
emaj-173	131	16	product	product	NOUN
emaj-173	131	17	or	or	CCONJ
emaj-173	131	18	service	service	NOUN
emaj-173	131	19	of	of	ADP
emaj-173	131	20	the	the	DET
emaj-173	131	21	brand	brand	NOUN
emaj-173	131	22	to	to	PART
emaj-173	131	23	convey	convey	VERB
emaj-173	131	24	their	their	PRON
emaj-173	131	25	knowledge	knowledge	NOUN
emaj-173	131	26	and	and	CCONJ
emaj-173	131	27	experience	experience	NOUN
emaj-173	131	28	.	.	PUNCT
emaj-173	132	1	through	through	ADP
emaj-173	132	2	repeated	repeat	VERB
emaj-173	132	3	conversations	conversation	NOUN
emaj-173	132	4	and	and	CCONJ
emaj-173	132	5	exchange	exchange	NOUN
emaj-173	132	6	of	of	ADP
emaj-173	132	7	ideas	idea	NOUN
emaj-173	132	8	,	,	PUNCT
emaj-173	132	9	some	some	DET
emaj-173	132	10	users	user	NOUN
emaj-173	132	11	may	may	AUX
emaj-173	132	12	develop	develop	VERB
emaj-173	132	13	friendships	friendship	NOUN
emaj-173	132	14	that	that	PRON
emaj-173	132	15	can	can	AUX
emaj-173	132	16	continue	continue	VERB
emaj-173	132	17	at	at	ADP
emaj-173	132	18	an	an	DET
emaj-173	132	19	interpersonal	interpersonal	ADJ
emaj-173	132	20	level	level	NOUN
emaj-173	132	21	.	.	PUNCT
emaj-173	133	1	from	from	ADP
emaj-173	133	2	this	this	DET
emaj-173	133	3	aspect	aspect	NOUN
emaj-173	133	4	,	,	PUNCT
emaj-173	133	5	it	it	PRON
emaj-173	133	6	can	can	AUX
emaj-173	133	7	be	be	AUX
emaj-173	133	8	said	say	VERB
emaj-173	133	9	that	that	SCONJ
emaj-173	133	10	brand	brand	NOUN
emaj-173	133	11	pages	page	NOUN
emaj-173	133	12	on	on	ADP
emaj-173	133	13	social	social	ADJ
emaj-173	133	14	networks	network	NOUN
emaj-173	133	15	are	be	AUX
emaj-173	133	16	suitable	suitable	ADJ
emaj-173	133	17	media	medium	NOUN
emaj-173	133	18	for	for	ADP
emaj-173	133	19	the	the	DET
emaj-173	133	20	socialization	socialization	NOUN
emaj-173	133	21	of	of	ADP
emaj-173	133	22	users	user	NOUN
emaj-173	133	23	(	(	PUNCT
emaj-173	133	24	tsimonis	tsimonis	NOUN
emaj-173	133	25	and	and	CCONJ
emaj-173	133	26	dimitriadis	dimitriadis	VERB
emaj-173	133	27	2014	2014	NUM
emaj-173	133	28	)	)	PUNCT
emaj-173	133	29	.	.	PUNCT
emaj-173	134	1	volume	volume	NOUN
emaj-173	134	2	9	9	NUM
emaj-173	134	3	no	no	DET
emaj-173	134	4	1	1	NUM
emaj-173	134	5	(	(	PUNCT
emaj-173	134	6	2019	2019	NUM
emaj-173	134	7	)	)	PUNCT
emaj-173	134	8	|	|	ADV
emaj-173	134	9	issn	issn	VERB
emaj-173	134	10	2158	2158	NUM
emaj-173	134	11	-	-	SYM
emaj-173	134	12	8708	8708	NUM
emaj-173	134	13	(	(	PUNCT
emaj-173	134	14	online	online	NOUN
emaj-173	134	15	)	)	PUNCT
emaj-173	134	16	|	|	ADV
emaj-173	134	17	doi	doi	X
emaj-173	134	18	10.5195	10.5195	NUM
emaj-173	134	19	/	/	SYM
emaj-173	134	20	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	134	21	|	|	NOUN
emaj-173	134	22	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	134	23	ayben	ayben	NOUN
emaj-173	134	24	ceyhan	ceyhan	VERB
emaj-173	134	25	emerging	emerge	VERB
emaj-173	134	26	markets	market	NOUN
emaj-173	134	27	journal	journal	NOUN
emaj-173	134	28	|	|	ADV
emaj-173	134	29	p	p	NOUN
emaj-173	134	30	a	a	DET
emaj-173	134	31	g	g	NOUN
emaj-173	134	32	e	e	NOUN
emaj-173	134	33	9	9	NUM
emaj-173	134	34	1	1	NUM
emaj-173	134	35	co	co	NOUN
emaj-173	134	36	-	-	NOUN
emaj-173	134	37	creation	creation	NOUN
emaj-173	134	38	value	value	NOUN
emaj-173	134	39	the	the	DET
emaj-173	134	40	concept	concept	NOUN
emaj-173	134	41	of	of	ADP
emaj-173	134	42	co	co	NOUN
emaj-173	134	43	-	-	NOUN
emaj-173	134	44	creation	creation	NOUN
emaj-173	134	45	is	be	AUX
emaj-173	134	46	collaboration	collaboration	NOUN
emaj-173	134	47	with	with	ADP
emaj-173	134	48	the	the	DET
emaj-173	134	49	business	business	NOUN
emaj-173	134	50	or	or	CCONJ
emaj-173	134	51	brand	brand	NOUN
emaj-173	134	52	with	with	ADP
emaj-173	134	53	which	which	PRON
emaj-173	134	54	the	the	DET
emaj-173	134	55	customer	customer	NOUN
emaj-173	134	56	can	can	AUX
emaj-173	134	57	interact	interact	VERB
emaj-173	134	58	and	and	CCONJ
emaj-173	134	59	communicate	communicate	VERB
emaj-173	134	60	and	and	CCONJ
emaj-173	134	61	which	which	PRON
emaj-173	134	62	may	may	AUX
emaj-173	134	63	provide	provide	VERB
emaj-173	134	64	better	well	ADJ
emaj-173	134	65	service	service	NOUN
emaj-173	134	66	to	to	ADP
emaj-173	134	67	customers	customer	NOUN
emaj-173	134	68	in	in	ADP
emaj-173	134	69	some	some	DET
emaj-173	134	70	cases	case	NOUN
emaj-173	134	71	and	and	CCONJ
emaj-173	134	72	which	which	PRON
emaj-173	134	73	intends	intend	VERB
emaj-173	134	74	to	to	PART
emaj-173	134	75	create	create	VERB
emaj-173	134	76	an	an	DET
emaj-173	134	77	offer	offer	NOUN
emaj-173	134	78	,	,	PUNCT
emaj-173	134	79	service	service	NOUN
emaj-173	134	80	,	,	PUNCT
emaj-173	134	81	and	and	CCONJ
emaj-173	134	82	experience	experience	NOUN
emaj-173	134	83	(	(	PUNCT
emaj-173	134	84	sawhney	sawhney	PROPN
emaj-173	134	85	et	et	PROPN
emaj-173	134	86	al	al	PROPN
emaj-173	134	87	.	.	PROPN
emaj-173	134	88	2005	2005	NUM
emaj-173	134	89	)	)	PUNCT
emaj-173	134	90	.	.	PUNCT
emaj-173	135	1	from	from	ADP
emaj-173	135	2	a	a	DET
emaj-173	135	3	brand	brand	NOUN
emaj-173	135	4	point	point	NOUN
emaj-173	135	5	of	of	ADP
emaj-173	135	6	view	view	NOUN
emaj-173	135	7	,	,	PUNCT
emaj-173	135	8	the	the	DET
emaj-173	135	9	co	co	NOUN
emaj-173	135	10	-	-	NOUN
emaj-173	135	11	creation	creation	NOUN
emaj-173	135	12	value	value	NOUN
emaj-173	135	13	allows	allow	VERB
emaj-173	135	14	customers	customer	NOUN
emaj-173	135	15	to	to	PART
emaj-173	135	16	contribute	contribute	VERB
emaj-173	135	17	to	to	ADP
emaj-173	135	18	brand	brand	NOUN
emaj-173	135	19	recognition	recognition	NOUN
emaj-173	135	20	and	and	CCONJ
emaj-173	135	21	recall	recall	NOUN
emaj-173	135	22	and	and	CCONJ
emaj-173	135	23	the	the	DET
emaj-173	135	24	establishment	establishment	NOUN
emaj-173	135	25	of	of	ADP
emaj-173	135	26	brand	brand	NOUN
emaj-173	135	27	awareness	awareness	NOUN
emaj-173	135	28	by	by	ADP
emaj-173	135	29	integrating	integrate	VERB
emaj-173	135	30	their	their	PRON
emaj-173	135	31	own	own	ADJ
emaj-173	135	32	experiences	experience	NOUN
emaj-173	135	33	into	into	ADP
emaj-173	135	34	talks	talk	NOUN
emaj-173	135	35	about	about	ADP
emaj-173	135	36	the	the	DET
emaj-173	135	37	brand	brand	NOUN
emaj-173	135	38	(	(	PUNCT
emaj-173	135	39	de	de	X
emaj-173	135	40	vries	vries	PROPN
emaj-173	135	41	and	and	CCONJ
emaj-173	135	42	carlson	carlson	PROPN
emaj-173	135	43	2014	2014	NUM
emaj-173	135	44	)	)	PUNCT
emaj-173	135	45	.	.	PUNCT
emaj-173	136	1	the	the	DET
emaj-173	136	2	co	co	NOUN
emaj-173	136	3	-	-	NOUN
emaj-173	136	4	creation	creation	NOUN
emaj-173	136	5	value	value	NOUN
emaj-173	136	6	is	be	AUX
emaj-173	136	7	the	the	DET
emaj-173	136	8	process	process	NOUN
emaj-173	136	9	in	in	ADP
emaj-173	136	10	which	which	PRON
emaj-173	136	11	the	the	DET
emaj-173	136	12	consumer	consumer	NOUN
emaj-173	136	13	and	and	CCONJ
emaj-173	136	14	business	business	NOUN
emaj-173	136	15	participate	participate	VERB
emaj-173	136	16	together	together	ADV
emaj-173	136	17	to	to	PART
emaj-173	136	18	create	create	VERB
emaj-173	136	19	a	a	DET
emaj-173	136	20	sustainable	sustainable	ADJ
emaj-173	136	21	value	value	NOUN
emaj-173	136	22	for	for	ADP
emaj-173	136	23	the	the	DET
emaj-173	136	24	business	business	NOUN
emaj-173	136	25	and	and	CCONJ
emaj-173	136	26	specific	specific	ADJ
emaj-173	136	27	to	to	ADP
emaj-173	136	28	the	the	DET
emaj-173	136	29	individual	individual	ADJ
emaj-173	136	30	consumer	consumer	NOUN
emaj-173	136	31	(	(	PUNCT
emaj-173	136	32	see	see	VERB
emaj-173	136	33	-	-	PUNCT
emaj-173	136	34	to	to	NOUN
emaj-173	136	35	and	and	CCONJ
emaj-173	136	36	ho	ho	PROPN
emaj-173	136	37	2014	2014	NUM
emaj-173	136	38	)	)	PUNCT
emaj-173	136	39	.	.	PUNCT
emaj-173	137	1	co	co	NOUN
emaj-173	137	2	-	-	NOUN
emaj-173	137	3	creation	creation	NOUN
emaj-173	137	4	is	be	AUX
emaj-173	137	5	usually	usually	ADV
emaj-173	137	6	discussed	discuss	VERB
emaj-173	137	7	within	within	ADP
emaj-173	137	8	the	the	DET
emaj-173	137	9	context	context	NOUN
emaj-173	137	10	of	of	ADP
emaj-173	137	11	an	an	DET
emaj-173	137	12	online	online	ADJ
emaj-173	137	13	brand	brand	NOUN
emaj-173	137	14	community	community	NOUN
emaj-173	137	15	that	that	PRON
emaj-173	137	16	creates	create	VERB
emaj-173	137	17	value	value	NOUN
emaj-173	137	18	for	for	ADP
emaj-173	137	19	individuals	individual	NOUN
emaj-173	137	20	,	,	PUNCT
emaj-173	137	21	brand	brand	NOUN
emaj-173	137	22	communities	community	NOUN
emaj-173	137	23	and	and	CCONJ
emaj-173	137	24	businesses	business	NOUN
emaj-173	137	25	in	in	ADP
emaj-173	137	26	which	which	PRON
emaj-173	137	27	members	member	NOUN
emaj-173	137	28	can	can	AUX
emaj-173	137	29	play	play	VERB
emaj-173	137	30	an	an	DET
emaj-173	137	31	active	active	ADJ
emaj-173	137	32	role	role	NOUN
emaj-173	137	33	as	as	ADP
emaj-173	137	34	both	both	DET
emaj-173	137	35	providers	provider	NOUN
emaj-173	137	36	and	and	CCONJ
emaj-173	137	37	beneficiaries	beneficiary	NOUN
emaj-173	137	38	(	(	PUNCT
emaj-173	137	39	essamri	essamri	X
emaj-173	137	40	et	et	PROPN
emaj-173	137	41	al	al	PROPN
emaj-173	137	42	.	.	PROPN
emaj-173	137	43	2019	2019	NUM
emaj-173	137	44	)	)	PUNCT
emaj-173	137	45	.	.	PUNCT
emaj-173	138	1	the	the	DET
emaj-173	138	2	emergence	emergence	NOUN
emaj-173	138	3	of	of	ADP
emaj-173	138	4	web	web	NOUN
emaj-173	138	5	2.0	2.0	NUM
emaj-173	138	6	along	along	ADP
emaj-173	138	7	with	with	ADP
emaj-173	138	8	the	the	DET
emaj-173	138	9	developments	development	NOUN
emaj-173	138	10	on	on	ADP
emaj-173	138	11	the	the	DET
emaj-173	138	12	internet	internet	NOUN
emaj-173	138	13	and	and	CCONJ
emaj-173	138	14	social	social	ADJ
emaj-173	138	15	media	medium	NOUN
emaj-173	138	16	has	have	AUX
emaj-173	138	17	authorized	authorize	VERB
emaj-173	138	18	the	the	DET
emaj-173	138	19	consumers	consumer	NOUN
emaj-173	138	20	.	.	PUNCT
emaj-173	139	1	consumers	consumer	NOUN
emaj-173	139	2	involved	involve	VERB
emaj-173	139	3	in	in	ADP
emaj-173	139	4	social	social	ADJ
emaj-173	139	5	media	medium	NOUN
emaj-173	139	6	create	create	VERB
emaj-173	139	7	an	an	DET
emaj-173	139	8	added	add	VERB
emaj-173	139	9	value	value	NOUN
emaj-173	139	10	through	through	ADP
emaj-173	139	11	social	social	ADJ
emaj-173	139	12	interactions	interaction	NOUN
emaj-173	139	13	and	and	CCONJ
emaj-173	139	14	cooperation	cooperation	NOUN
emaj-173	139	15	and	and	CCONJ
emaj-173	139	16	support	support	NOUN
emaj-173	139	17	businesses	business	NOUN
emaj-173	139	18	with	with	ADP
emaj-173	139	19	co	co	NOUN
emaj-173	139	20	-	-	NOUN
emaj-173	139	21	creation	creation	NOUN
emaj-173	139	22	value	value	NOUN
emaj-173	139	23	(	(	PUNCT
emaj-173	139	24	hajli	hajli	PROPN
emaj-173	139	25	2014	2014	NUM
emaj-173	139	26	)	)	PUNCT
emaj-173	139	27	.	.	PUNCT
emaj-173	140	1	the	the	DET
emaj-173	140	2	research	research	NOUN
emaj-173	140	3	findings	finding	VERB
emaj-173	140	4	on	on	ADP
emaj-173	140	5	consumer	consumer	NOUN
emaj-173	140	6	behaviors	behavior	NOUN
emaj-173	140	7	and	and	CCONJ
emaj-173	140	8	co	co	NOUN
emaj-173	140	9	-	-	NOUN
emaj-173	140	10	creation	creation	NOUN
emaj-173	140	11	value	value	NOUN
emaj-173	140	12	in	in	ADP
emaj-173	140	13	the	the	DET
emaj-173	140	14	literature	literature	NOUN
emaj-173	140	15	indicate	indicate	VERB
emaj-173	140	16	that	that	SCONJ
emaj-173	140	17	,	,	PUNCT
emaj-173	140	18	customers	customer	NOUN
emaj-173	140	19	are	be	AUX
emaj-173	140	20	looking	look	VERB
emaj-173	140	21	for	for	ADP
emaj-173	140	22	co	co	NOUN
emaj-173	140	23	-	-	NOUN
emaj-173	140	24	creation	creation	NOUN
emaj-173	140	25	value	value	NOUN
emaj-173	140	26	with	with	ADP
emaj-173	140	27	brands	brand	NOUN
emaj-173	140	28	on	on	ADP
emaj-173	140	29	the	the	DET
emaj-173	140	30	facebook	facebook	NOUN
emaj-173	140	31	pages	page	NOUN
emaj-173	140	32	of	of	ADP
emaj-173	140	33	brands	brand	NOUN
emaj-173	140	34	and	and	CCONJ
emaj-173	140	35	attach	attach	VERB
emaj-173	140	36	importance	importance	NOUN
emaj-173	140	37	to	to	ADP
emaj-173	140	38	this	this	DET
emaj-173	140	39	issue	issue	NOUN
emaj-173	140	40	.	.	PUNCT
emaj-173	141	1	consumers	consumer	NOUN
emaj-173	141	2	can	can	AUX
emaj-173	141	3	quickly	quickly	ADV
emaj-173	141	4	interact	interact	VERB
emaj-173	141	5	with	with	ADP
emaj-173	141	6	brands	brand	NOUN
emaj-173	141	7	in	in	ADP
emaj-173	141	8	real	real	ADJ
emaj-173	141	9	-	-	PUNCT
emaj-173	141	10	time	time	NOUN
emaj-173	141	11	on	on	ADP
emaj-173	141	12	social	social	ADJ
emaj-173	141	13	media	medium	NOUN
emaj-173	141	14	,	,	PUNCT
emaj-173	141	15	which	which	PRON
emaj-173	141	16	enable	enable	VERB
emaj-173	141	17	them	they	PRON
emaj-173	141	18	to	to	PART
emaj-173	141	19	make	make	VERB
emaj-173	141	20	real	real	ADJ
emaj-173	141	21	-	-	PUNCT
emaj-173	141	22	time	time	NOUN
emaj-173	141	23	co	co	NOUN
emaj-173	141	24	-	-	NOUN
emaj-173	141	25	creation	creation	NOUN
emaj-173	141	26	with	with	ADP
emaj-173	141	27	the	the	DET
emaj-173	141	28	brand	brand	NOUN
emaj-173	141	29	via	via	ADP
emaj-173	141	30	social	social	ADJ
emaj-173	141	31	media	medium	NOUN
emaj-173	141	32	by	by	ADP
emaj-173	141	33	providing	provide	VERB
emaj-173	141	34	feedback	feedback	NOUN
emaj-173	141	35	,	,	PUNCT
emaj-173	141	36	sharing	sharing	NOUN
emaj-173	141	37	,	,	PUNCT
emaj-173	141	38	and	and	CCONJ
emaj-173	141	39	interacting	interact	VERB
emaj-173	141	40	with	with	ADP
emaj-173	141	41	the	the	DET
emaj-173	141	42	brand	brand	NOUN
emaj-173	141	43	(	(	PUNCT
emaj-173	141	44	de	de	X
emaj-173	141	45	vries	vries	PROPN
emaj-173	141	46	and	and	CCONJ
emaj-173	141	47	carlson	carlson	PROPN
emaj-173	141	48	2014	2014	NUM
emaj-173	141	49	;	;	PUNCT
emaj-173	141	50	sashi	sashi	NOUN
emaj-173	141	51	2012	2012	NUM
emaj-173	141	52	;	;	PUNCT
emaj-173	141	53	gensler	gensler	NOUN
emaj-173	141	54	et	et	PROPN
emaj-173	141	55	al	al	PROPN
emaj-173	141	56	.	.	PROPN
emaj-173	141	57	2013	2013	NUM
emaj-173	141	58	)	)	PUNCT
emaj-173	141	59	.	.	PUNCT
emaj-173	142	1	social	social	ADJ
emaj-173	142	2	media	medium	NOUN
emaj-173	142	3	has	have	AUX
emaj-173	142	4	transformed	transform	VERB
emaj-173	142	5	customers	customer	NOUN
emaj-173	142	6	from	from	ADP
emaj-173	142	7	passive	passive	ADJ
emaj-173	142	8	into	into	ADP
emaj-173	142	9	active	active	ADJ
emaj-173	142	10	individuals	individual	NOUN
emaj-173	142	11	who	who	PRON
emaj-173	142	12	can	can	AUX
emaj-173	142	13	share	share	VERB
emaj-173	142	14	their	their	PRON
emaj-173	142	15	experiences	experience	NOUN
emaj-173	142	16	and	and	CCONJ
emaj-173	142	17	ideas	idea	NOUN
emaj-173	142	18	easily	easily	ADV
emaj-173	142	19	and	and	CCONJ
emaj-173	142	20	at	at	ADP
emaj-173	142	21	any	any	DET
emaj-173	142	22	time	time	NOUN
emaj-173	142	23	,	,	PUNCT
emaj-173	142	24	which	which	PRON
emaj-173	142	25	has	have	AUX
emaj-173	142	26	also	also	ADV
emaj-173	142	27	directed	direct	VERB
emaj-173	142	28	marketers	marketer	NOUN
emaj-173	142	29	to	to	ADP
emaj-173	142	30	the	the	DET
emaj-173	142	31	"	"	PUNCT
emaj-173	142	32	co	co	NOUN
emaj-173	142	33	-	-	NOUN
emaj-173	142	34	creation	creation	ADJ
emaj-173	142	35	"	"	PUNCT
emaj-173	142	36	process	process	NOUN
emaj-173	142	37	.	.	PUNCT
emaj-173	143	1	in	in	ADP
emaj-173	143	2	other	other	ADJ
emaj-173	143	3	words	word	NOUN
emaj-173	143	4	,	,	PUNCT
emaj-173	143	5	the	the	DET
emaj-173	143	6	social	social	ADJ
emaj-173	143	7	media	medium	NOUN
emaj-173	143	8	encourages	encourage	VERB
emaj-173	143	9	customers	customer	NOUN
emaj-173	143	10	to	to	PART
emaj-173	143	11	become	become	VERB
emaj-173	143	12	individuals	individual	NOUN
emaj-173	143	13	who	who	PRON
emaj-173	143	14	are	be	AUX
emaj-173	143	15	actively	actively	ADV
emaj-173	143	16	interested	interested	ADJ
emaj-173	143	17	in	in	ADP
emaj-173	143	18	the	the	DET
emaj-173	143	19	brand	brand	NOUN
emaj-173	143	20	(	(	PUNCT
emaj-173	143	21	akyüz	akyüz	NOUN
emaj-173	143	22	2013	2013	NUM
emaj-173	143	23	)	)	PUNCT
emaj-173	143	24	.	.	PUNCT
emaj-173	144	1	the	the	DET
emaj-173	144	2	dart	dart	PROPN
emaj-173	144	3	model	model	NOUN
emaj-173	144	4	,	,	PUNCT
emaj-173	144	5	one	one	NUM
emaj-173	144	6	of	of	ADP
emaj-173	144	7	the	the	DET
emaj-173	144	8	conceptual	conceptual	ADJ
emaj-173	144	9	models	model	NOUN
emaj-173	144	10	guiding	guide	VERB
emaj-173	144	11	the	the	DET
emaj-173	144	12	"	"	PUNCT
emaj-173	144	13	co	co	NOUN
emaj-173	144	14	-	-	NOUN
emaj-173	144	15	creation	creation	ADJ
emaj-173	144	16	"	"	PUNCT
emaj-173	144	17	process	process	NOUN
emaj-173	144	18	,	,	PUNCT
emaj-173	144	19	consists	consist	VERB
emaj-173	144	20	of	of	ADP
emaj-173	144	21	the	the	DET
emaj-173	144	22	following	follow	VERB
emaj-173	144	23	concepts	concept	NOUN
emaj-173	144	24	(	(	PUNCT
emaj-173	144	25	ramaswamy	ramaswamy	ADJ
emaj-173	144	26	2008	2008	NUM
emaj-173	144	27	):	):	PUNCT
emaj-173	144	28	dialogue	dialogue	NOUN
emaj-173	144	29	:	:	PUNCT
emaj-173	144	30	businesses	business	NOUN
emaj-173	144	31	should	should	AUX
emaj-173	144	32	develop	develop	VERB
emaj-173	144	33	meaningful	meaningful	ADJ
emaj-173	144	34	dialogues	dialogue	NOUN
emaj-173	144	35	with	with	ADP
emaj-173	144	36	consumers	consumer	NOUN
emaj-173	144	37	.	.	PUNCT
emaj-173	145	1	access	access	NOUN
emaj-173	145	2	:	:	PUNCT
emaj-173	145	3	businesses	business	NOUN
emaj-173	145	4	should	should	AUX
emaj-173	145	5	provide	provide	VERB
emaj-173	145	6	customers	customer	NOUN
emaj-173	145	7	with	with	ADP
emaj-173	145	8	access	access	NOUN
emaj-173	145	9	to	to	ADP
emaj-173	145	10	each	each	DET
emaj-173	145	11	other	other	ADJ
emaj-173	145	12	and	and	CCONJ
emaj-173	145	13	to	to	ADP
emaj-173	145	14	the	the	DET
emaj-173	145	15	business	business	NOUN
emaj-173	145	16	authorities	authority	NOUN
emaj-173	145	17	to	to	PART
emaj-173	145	18	develop	develop	VERB
emaj-173	145	19	such	such	DET
emaj-173	145	20	a	a	DET
emaj-173	145	21	complex	complex	ADJ
emaj-173	145	22	dialogue	dialogue	NOUN
emaj-173	145	23	.	.	PUNCT
emaj-173	146	1	risk	risk	NOUN
emaj-173	146	2	-	-	PUNCT
emaj-173	146	3	return	return	NOUN
emaj-173	146	4	relationship	relationship	NOUN
emaj-173	146	5	:	:	PUNCT
emaj-173	146	6	businesses	business	NOUN
emaj-173	146	7	should	should	AUX
emaj-173	146	8	consider	consider	VERB
emaj-173	146	9	how	how	SCONJ
emaj-173	146	10	to	to	PART
emaj-173	146	11	manage	manage	VERB
emaj-173	146	12	the	the	DET
emaj-173	146	13	risk	risk	NOUN
emaj-173	146	14	and	and	CCONJ
emaj-173	146	15	return	return	VERB
emaj-173	146	16	relationship	relationship	NOUN
emaj-173	146	17	for	for	ADP
emaj-173	146	18	both	both	CCONJ
emaj-173	146	19	the	the	DET
emaj-173	146	20	customer	customer	NOUN
emaj-173	146	21	and	and	CCONJ
emaj-173	146	22	for	for	ADP
emaj-173	146	23	themselves	themselves	PRON
emaj-173	146	24	.	.	PUNCT
emaj-173	147	1	transparency	transparency	NOUN
emaj-173	147	2	:	:	PUNCT
emaj-173	147	3	information	information	NOUN
emaj-173	147	4	should	should	AUX
emaj-173	147	5	be	be	AUX
emaj-173	147	6	shared	share	VERB
emaj-173	147	7	transparently	transparently	ADV
emaj-173	147	8	.	.	PUNCT
emaj-173	148	1	self	self	NOUN
emaj-173	148	2	-	-	PUNCT
emaj-173	148	3	brand	brand	NOUN
emaj-173	148	4	image	image	NOUN
emaj-173	148	5	congruency	congruency	NOUN
emaj-173	148	6	self	self	NOUN
emaj-173	148	7	-	-	PUNCT
emaj-173	148	8	brand	brand	NOUN
emaj-173	148	9	image	image	NOUN
emaj-173	148	10	congruency	congruency	NOUN
emaj-173	148	11	refers	refer	VERB
emaj-173	148	12	to	to	ADP
emaj-173	148	13	the	the	DET
emaj-173	148	14	harmony	harmony	NOUN
emaj-173	148	15	between	between	ADP
emaj-173	148	16	the	the	DET
emaj-173	148	17	personality	personality	NOUN
emaj-173	148	18	of	of	ADP
emaj-173	148	19	the	the	DET
emaj-173	148	20	brand	brand	NOUN
emaj-173	148	21	perceived	perceive	VERB
emaj-173	148	22	by	by	ADP
emaj-173	148	23	the	the	DET
emaj-173	148	24	consumer	consumer	NOUN
emaj-173	148	25	and	and	CCONJ
emaj-173	148	26	the	the	DET
emaj-173	148	27	consumer	consumer	NOUN
emaj-173	148	28	's	's	PART
emaj-173	148	29	self	self	NOUN
emaj-173	148	30	-	-	PUNCT
emaj-173	148	31	concept	concept	NOUN
emaj-173	148	32	or	or	CCONJ
emaj-173	148	33	the	the	DET
emaj-173	148	34	harmony	harmony	NOUN
emaj-173	148	35	between	between	ADP
emaj-173	148	36	the	the	DET
emaj-173	148	37	consumer	consumer	NOUN
emaj-173	148	38	's	's	PART
emaj-173	148	39	own	own	ADJ
emaj-173	148	40	image	image	NOUN
emaj-173	148	41	and	and	CCONJ
emaj-173	148	42	brand	brand	NOUN
emaj-173	148	43	image	image	NOUN
emaj-173	148	44	.	.	PUNCT
emaj-173	149	1	when	when	SCONJ
emaj-173	149	2	these	these	DET
emaj-173	149	3	two	two	NUM
emaj-173	149	4	concepts	concept	NOUN
emaj-173	149	5	are	be	AUX
emaj-173	149	6	highly	highly	ADV
emaj-173	149	7	matched	match	VERB
emaj-173	149	8	,	,	PUNCT
emaj-173	149	9	brand	brand	NOUN
emaj-173	149	10	preference	preference	NOUN
emaj-173	149	11	and	and	CCONJ
emaj-173	149	12	brand	brand	NOUN
emaj-173	149	13	loyalty	loyalty	NOUN
emaj-173	149	14	also	also	ADV
emaj-173	149	15	increase	increase	VERB
emaj-173	149	16	,	,	PUNCT
emaj-173	149	17	in	in	ADP
emaj-173	149	18	addition	addition	NOUN
emaj-173	149	19	to	to	ADP
emaj-173	149	20	pre	pre	ADJ
emaj-173	149	21	-	-	ADJ
emaj-173	149	22	consumption	consumption	ADJ
emaj-173	149	23	evaluations	evaluation	NOUN
emaj-173	149	24	such	such	ADJ
emaj-173	149	25	as	as	ADP
emaj-173	149	26	attitude	attitude	NOUN
emaj-173	149	27	,	,	PUNCT
emaj-173	149	28	preference	preference	NOUN
emaj-173	149	29	,	,	PUNCT
emaj-173	149	30	and	and	CCONJ
emaj-173	149	31	intention	intention	NOUN
emaj-173	149	32	(	(	PUNCT
emaj-173	149	33	de	de	X
emaj-173	149	34	vries	vries	PROPN
emaj-173	149	35	and	and	CCONJ
emaj-173	149	36	carlson	carlson	PROPN
emaj-173	149	37	2014	2014	NUM
emaj-173	149	38	)	)	PUNCT
emaj-173	149	39	.	.	PUNCT
emaj-173	150	1	brand	brand	NOUN
emaj-173	150	2	personality	personality	NOUN
emaj-173	150	3	is	be	AUX
emaj-173	150	4	the	the	DET
emaj-173	150	5	transfer	transfer	NOUN
emaj-173	150	6	of	of	ADP
emaj-173	150	7	human	human	ADJ
emaj-173	150	8	characteristics	characteristic	NOUN
emaj-173	150	9	such	such	ADJ
emaj-173	150	10	as	as	ADP
emaj-173	150	11	being	be	AUX
emaj-173	150	12	innovative	innovative	ADJ
emaj-173	150	13	,	,	PUNCT
emaj-173	150	14	exciting	exciting	ADJ
emaj-173	150	15	,	,	PUNCT
emaj-173	150	16	reliable	reliable	ADJ
emaj-173	150	17	and	and	CCONJ
emaj-173	150	18	energetic	energetic	ADJ
emaj-173	150	19	to	to	ADP
emaj-173	150	20	the	the	DET
emaj-173	150	21	brand	brand	NOUN
emaj-173	150	22	.	.	PUNCT
emaj-173	151	1	demographic	demographic	ADJ
emaj-173	151	2	and	and	CCONJ
emaj-173	151	3	psychographic	psychographic	ADJ
emaj-173	151	4	characteristics	characteristic	NOUN
emaj-173	151	5	and	and	CCONJ
emaj-173	151	6	the	the	DET
emaj-173	151	7	requests	request	NOUN
emaj-173	151	8	as	as	ADV
emaj-173	151	9	well	well	ADV
emaj-173	151	10	as	as	ADP
emaj-173	151	11	the	the	DET
emaj-173	151	12	needs	need	NOUN
emaj-173	151	13	of	of	ADP
emaj-173	151	14	consumers	consumer	NOUN
emaj-173	151	15	in	in	ADP
emaj-173	151	16	the	the	DET
emaj-173	151	17	brand	brand	NOUN
emaj-173	151	18	's	's	PART
emaj-173	151	19	target	target	NOUN
emaj-173	151	20	group	group	NOUN
emaj-173	151	21	should	should	AUX
emaj-173	151	22	be	be	AUX
emaj-173	151	23	taken	take	VERB
emaj-173	151	24	into	into	ADP
emaj-173	151	25	consideration	consideration	NOUN
emaj-173	151	26	while	while	SCONJ
emaj-173	151	27	creating	create	VERB
emaj-173	151	28	a	a	DET
emaj-173	151	29	brand	brand	NOUN
emaj-173	151	30	personality	personality	NOUN
emaj-173	151	31	.	.	PUNCT
emaj-173	152	1	the	the	DET
emaj-173	152	2	brand	brand	NOUN
emaj-173	152	3	personality	personality	NOUN
emaj-173	152	4	should	should	AUX
emaj-173	152	5	be	be	AUX
emaj-173	152	6	built	build	VERB
emaj-173	152	7	by	by	ADP
emaj-173	152	8	considering	consider	VERB
emaj-173	152	9	the	the	DET
emaj-173	152	10	fact	fact	NOUN
emaj-173	152	11	that	that	SCONJ
emaj-173	152	12	,	,	PUNCT
emaj-173	152	13	people	people	NOUN
emaj-173	152	14	establish	establish	VERB
emaj-173	152	15	close	close	ADJ
emaj-173	152	16	relationships	relationship	NOUN
emaj-173	152	17	with	with	ADP
emaj-173	152	18	individuals	individual	NOUN
emaj-173	152	19	who	who	PRON
emaj-173	152	20	are	be	AUX
emaj-173	152	21	compatible	compatible	ADJ
emaj-173	152	22	with	with	ADP
emaj-173	152	23	their	their	PRON
emaj-173	152	24	own	own	ADJ
emaj-173	152	25	personalities	personality	NOUN
emaj-173	152	26	and	and	CCONJ
emaj-173	152	27	look	look	VERB
emaj-173	152	28	like	like	ADP
emaj-173	152	29	them	they	PRON
emaj-173	152	30	.	.	PUNCT
emaj-173	153	1	when	when	SCONJ
emaj-173	153	2	the	the	DET
emaj-173	153	3	target	target	NOUN
emaj-173	153	4	group	group	NOUN
emaj-173	153	5	meets	meet	VERB
emaj-173	153	6	with	with	ADP
emaj-173	153	7	the	the	DET
emaj-173	153	8	brand	brand	NOUN
emaj-173	153	9	,	,	PUNCT
emaj-173	153	10	they	they	PRON
emaj-173	153	11	should	should	AUX
emaj-173	153	12	see	see	VERB
emaj-173	153	13	themselves	themselves	PRON
emaj-173	153	14	in	in	ADP
emaj-173	153	15	the	the	DET
emaj-173	153	16	brand	brand	NOUN
emaj-173	153	17	and	and	CCONJ
emaj-173	153	18	be	be	AUX
emaj-173	153	19	able	able	ADJ
emaj-173	153	20	to	to	PART
emaj-173	153	21	establish	establish	VERB
emaj-173	153	22	emotional	emotional	ADJ
emaj-173	153	23	ties	tie	NOUN
emaj-173	153	24	.	.	PUNCT
emaj-173	154	1	furthermore	furthermore	ADV
emaj-173	154	2	,	,	PUNCT
emaj-173	154	3	brand	brand	NOUN
emaj-173	154	4	personality	personality	NOUN
emaj-173	154	5	should	should	AUX
emaj-173	154	6	be	be	AUX
emaj-173	154	7	compatible	compatible	ADJ
emaj-173	154	8	with	with	ADP
emaj-173	154	9	its	its	PRON
emaj-173	154	10	target	target	NOUN
emaj-173	154	11	group	group	NOUN
emaj-173	154	12	as	as	ADV
emaj-173	154	13	well	well	ADV
emaj-173	154	14	as	as	ADP
emaj-173	154	15	the	the	DET
emaj-173	154	16	values	value	NOUN
emaj-173	154	17	of	of	ADP
emaj-173	154	18	the	the	DET
emaj-173	154	19	business	business	NOUN
emaj-173	154	20	in	in	ADP
emaj-173	154	21	which	which	PRON
emaj-173	154	22	it	it	PRON
emaj-173	154	23	has	have	AUX
emaj-173	154	24	emerged	emerge	VERB
emaj-173	154	25	.	.	PUNCT
emaj-173	155	1	the	the	DET
emaj-173	155	2	brand	brand	NOUN
emaj-173	155	3	personality	personality	NOUN
emaj-173	155	4	should	should	AUX
emaj-173	155	5	be	be	AUX
emaj-173	155	6	identified	identify	VERB
emaj-173	155	7	with	with	ADP
emaj-173	155	8	all	all	DET
emaj-173	155	9	elements	element	NOUN
emaj-173	155	10	of	of	ADP
emaj-173	155	11	the	the	DET
emaj-173	155	12	brand	brand	NOUN
emaj-173	155	13	such	such	ADJ
emaj-173	155	14	as	as	ADP
emaj-173	155	15	package	package	NOUN
emaj-173	155	16	,	,	PUNCT
emaj-173	155	17	logo	logo	NOUN
emaj-173	155	18	,	,	PUNCT
emaj-173	155	19	and	and	CCONJ
emaj-173	155	20	slogan	slogan	NOUN
emaj-173	155	21	(	(	PUNCT
emaj-173	155	22	pazarlamailetisimi.com	pazarlamailetisimi.com	X
emaj-173	155	23	,	,	PUNCT
emaj-173	155	24	2019	2019	NUM
emaj-173	155	25	)	)	PUNCT
emaj-173	155	26	.	.	PUNCT
emaj-173	156	1	the	the	DET
emaj-173	156	2	concept	concept	NOUN
emaj-173	156	3	of	of	ADP
emaj-173	156	4	brand	brand	NOUN
emaj-173	156	5	image	image	NOUN
emaj-173	156	6	is	be	AUX
emaj-173	156	7	widely	widely	ADV
emaj-173	156	8	accepted	accept	VERB
emaj-173	156	9	when	when	SCONJ
emaj-173	156	10	a	a	DET
emaj-173	156	11	number	number	NOUN
emaj-173	156	12	of	of	ADP
emaj-173	156	13	brand	brand	NOUN
emaj-173	156	14	perceptions	perception	NOUN
emaj-173	156	15	are	be	AUX
emaj-173	156	16	reflected	reflect	VERB
emaj-173	156	17	in	in	ADP
emaj-173	156	18	the	the	DET
emaj-173	156	19	customers	customer	NOUN
emaj-173	156	20	'	'	PART
emaj-173	156	21	memory	memory	NOUN
emaj-173	156	22	.	.	PUNCT
emaj-173	157	1	these	these	DET
emaj-173	157	2	associations	association	NOUN
emaj-173	157	3	may	may	AUX
emaj-173	157	4	originate	originate	VERB
emaj-173	157	5	from	from	ADP
emaj-173	157	6	the	the	DET
emaj-173	157	7	information	information	NOUN
emaj-173	157	8	obtained	obtain	VERB
emaj-173	157	9	from	from	ADP
emaj-173	157	10	the	the	DET
emaj-173	157	11	market	market	NOUN
emaj-173	157	12	offer	offer	NOUN
emaj-173	157	13	or	or	CCONJ
emaj-173	157	14	customers	customer	NOUN
emaj-173	157	15	'	'	PART
emaj-173	157	16	direct	direct	ADJ
emaj-173	157	17	experiences	experience	NOUN
emaj-173	157	18	on	on	ADP
emaj-173	157	19	purchasing	purchase	VERB
emaj-173	157	20	the	the	DET
emaj-173	157	21	brand	brand	NOUN
emaj-173	157	22	.	.	PUNCT
emaj-173	158	1	a	a	DET
emaj-173	158	2	positive	positive	ADJ
emaj-173	158	3	brand	brand	NOUN
emaj-173	158	4	image	image	NOUN
emaj-173	158	5	may	may	AUX
emaj-173	158	6	help	help	VERB
emaj-173	158	7	businesses	business	NOUN
emaj-173	158	8	both	both	PRON
emaj-173	158	9	to	to	PART
emaj-173	158	10	increase	increase	VERB
emaj-173	158	11	competition	competition	NOUN
emaj-173	158	12	and	and	CCONJ
emaj-173	158	13	to	to	PART
emaj-173	158	14	encourage	encourage	VERB
emaj-173	158	15	customers	customer	NOUN
emaj-173	158	16	to	to	PART
emaj-173	158	17	repeat	repeat	VERB
emaj-173	158	18	their	their	PRON
emaj-173	158	19	purchasing	purchase	VERB
emaj-173	158	20	transaction	transaction	NOUN
emaj-173	158	21	(	(	PUNCT
emaj-173	158	22	nisar	nisar	NOUN
emaj-173	158	23	and	and	CCONJ
emaj-173	158	24	whitehead	whitehead	PROPN
emaj-173	158	25	2016	2016	NUM
emaj-173	158	26	)	)	PUNCT
emaj-173	158	27	.	.	PUNCT
emaj-173	159	1	in	in	ADP
emaj-173	159	2	the	the	DET
emaj-173	159	3	studies	study	NOUN
emaj-173	159	4	on	on	ADP
emaj-173	159	5	self	self	NOUN
emaj-173	159	6	-	-	PUNCT
emaj-173	159	7	brand	brand	NOUN
emaj-173	159	8	image	image	NOUN
emaj-173	159	9	congruency	congruency	NOUN
emaj-173	159	10	,	,	PUNCT
emaj-173	159	11	it	it	PRON
emaj-173	159	12	was	be	AUX
emaj-173	159	13	concluded	conclude	VERB
emaj-173	159	14	that	that	SCONJ
emaj-173	159	15	consumers	consumer	NOUN
emaj-173	159	16	exhibited	exhibit	VERB
emaj-173	159	17	more	more	ADJ
emaj-173	159	18	loyalty	loyalty	NOUN
emaj-173	159	19	to	to	ADP
emaj-173	159	20	the	the	DET
emaj-173	159	21	product	product	NOUN
emaj-173	159	22	,	,	PUNCT
emaj-173	159	23	brand	brand	NOUN
emaj-173	159	24	loyalty	loyalty	NOUN
emaj-173	159	25	,	,	PUNCT
emaj-173	159	26	and	and	CCONJ
emaj-173	159	27	higher	high	ADJ
emaj-173	159	28	brand	brand	NOUN
emaj-173	159	29	relationship	relationship	NOUN
emaj-173	159	30	quality	quality	NOUN
emaj-173	159	31	when	when	SCONJ
emaj-173	159	32	they	they	PRON
emaj-173	159	33	perceived	perceive	VERB
emaj-173	159	34	a	a	DET
emaj-173	159	35	brand	brand	NOUN
emaj-173	159	36	as	as	ADV
emaj-173	159	37	compatible	compatible	ADJ
emaj-173	159	38	with	with	ADP
emaj-173	159	39	their	their	PRON
emaj-173	159	40	own	own	ADJ
emaj-173	159	41	image	image	NOUN
emaj-173	159	42	.	.	PUNCT
emaj-173	160	1	the	the	DET
emaj-173	160	2	reason	reason	NOUN
emaj-173	160	3	is	be	AUX
emaj-173	160	4	that	that	SCONJ
emaj-173	160	5	,	,	PUNCT
emaj-173	160	6	consumers	consumer	NOUN
emaj-173	160	7	usually	usually	ADV
emaj-173	160	8	tend	tend	VERB
emaj-173	160	9	to	to	PART
emaj-173	160	10	purchase	purchase	VERB
emaj-173	160	11	the	the	DET
emaj-173	160	12	brands	brand	NOUN
emaj-173	160	13	that	that	PRON
emaj-173	160	14	are	be	AUX
emaj-173	160	15	compatible	compatible	ADJ
emaj-173	160	16	with	with	ADP
emaj-173	160	17	their	their	PRON
emaj-173	160	18	self	self	NOUN
emaj-173	160	19	-	-	PUNCT
emaj-173	160	20	images	image	NOUN
emaj-173	160	21	.	.	PUNCT
emaj-173	161	1	thus	thus	ADV
emaj-173	161	2	,	,	PUNCT
emaj-173	161	3	they	they	PRON
emaj-173	161	4	can	can	AUX
emaj-173	161	5	reinforce	reinforce	VERB
emaj-173	161	6	their	their	PRON
emaj-173	161	7	personal	personal	ADJ
emaj-173	161	8	identity	identity	NOUN
emaj-173	161	9	and	and	CCONJ
emaj-173	161	10	create	create	VERB
emaj-173	161	11	their	their	PRON
emaj-173	161	12	own	own	ADJ
emaj-173	161	13	internal	internal	ADJ
emaj-173	161	14	self	self	NOUN
emaj-173	161	15	-	-	PUNCT
emaj-173	161	16	consistency	consistency	NOUN
emaj-173	161	17	(	(	PUNCT
emaj-173	161	18	phua	phua	NOUN
emaj-173	161	19	and	and	CCONJ
emaj-173	161	20	kim	kim	PROPN
emaj-173	161	21	2018	2018	NUM
emaj-173	161	22	)	)	PUNCT
emaj-173	161	23	.	.	PUNCT
emaj-173	162	1	businesses	business	NOUN
emaj-173	162	2	also	also	ADV
emaj-173	162	3	include	include	VERB
emaj-173	162	4	brand	brand	NOUN
emaj-173	162	5	image	image	NOUN
emaj-173	162	6	studies	study	NOUN
emaj-173	162	7	for	for	ADP
emaj-173	162	8	the	the	DET
emaj-173	162	9	selfbrand	selfbrand	NOUN
emaj-173	162	10	image	image	NOUN
emaj-173	162	11	congruency	congruency	NOUN
emaj-173	162	12	of	of	ADP
emaj-173	162	13	consumers	consumer	NOUN
emaj-173	162	14	in	in	ADP
emaj-173	162	15	their	their	PRON
emaj-173	162	16	marketing	marketing	NOUN
emaj-173	162	17	applications	application	NOUN
emaj-173	162	18	on	on	ADP
emaj-173	162	19	instagram	instagram	PROPN
emaj-173	162	20	pages	page	NOUN
emaj-173	162	21	.	.	PUNCT
emaj-173	163	1	they	they	PRON
emaj-173	163	2	can	can	AUX
emaj-173	163	3	do	do	VERB
emaj-173	163	4	this	this	PRON
emaj-173	163	5	by	by	ADP
emaj-173	163	6	comprehending	comprehend	VERB
emaj-173	163	7	the	the	DET
emaj-173	163	8	personal	personal	ADJ
emaj-173	163	9	images	image	NOUN
emaj-173	163	10	and	and	CCONJ
emaj-173	163	11	preferences	preference	NOUN
emaj-173	163	12	of	of	ADP
emaj-173	163	13	their	their	PRON
emaj-173	163	14	target	target	NOUN
emaj-173	163	15	groups	group	NOUN
emaj-173	163	16	via	via	ADP
emaj-173	163	17	following	follow	VERB
emaj-173	163	18	their	their	PRON
emaj-173	163	19	comments	comment	NOUN
emaj-173	163	20	,	,	PUNCT
emaj-173	163	21	ideas	idea	NOUN
emaj-173	163	22	and	and	CCONJ
emaj-173	163	23	interactions	interaction	NOUN
emaj-173	163	24	,	,	PUNCT
emaj-173	163	25	and	and	CCONJ
emaj-173	163	26	creating	create	VERB
emaj-173	163	27	marketing	marketing	NOUN
emaj-173	163	28	applications	application	NOUN
emaj-173	163	29	that	that	PRON
emaj-173	163	30	will	will	AUX
emaj-173	163	31	enable	enable	VERB
emaj-173	163	32	them	they	PRON
emaj-173	163	33	to	to	PART
emaj-173	163	34	identify	identify	VERB
emaj-173	163	35	with	with	ADP
emaj-173	163	36	their	their	PRON
emaj-173	163	37	brands	brand	NOUN
emaj-173	163	38	.	.	PUNCT
emaj-173	164	1	the	the	DET
emaj-173	164	2	result	result	NOUN
emaj-173	164	3	of	of	ADP
emaj-173	164	4	a	a	DET
emaj-173	164	5	study	study	NOUN
emaj-173	164	6	on	on	ADP
emaj-173	164	7	snapchat	snapchat	PROPN
emaj-173	164	8	,	,	PUNCT
emaj-173	164	9	which	which	PRON
emaj-173	164	10	is	be	AUX
emaj-173	164	11	a	a	DET
emaj-173	164	12	social	social	ADJ
emaj-173	164	13	media	medium	NOUN
emaj-173	164	14	application	application	NOUN
emaj-173	164	15	that	that	PRON
emaj-173	164	16	uses	use	VERB
emaj-173	164	17	augmented	augment	VERB
emaj-173	164	18	reality	reality	NOUN
emaj-173	164	19	(	(	PUNCT
emaj-173	164	20	ar	ar	NOUN
emaj-173	164	21	)	)	PUNCT
emaj-173	164	22	technology	technology	NOUN
emaj-173	164	23	to	to	PART
emaj-173	164	24	place	place	VERB
emaj-173	164	25	geographic	geographic	ADJ
emaj-173	164	26	filter	filter	NOUN
emaj-173	164	27	advertisements	advertisement	NOUN
emaj-173	164	28	,	,	PUNCT
emaj-173	164	29	consumers	consumer	NOUN
emaj-173	164	30	in	in	ADP
emaj-173	164	31	photos	photo	NOUN
emaj-173	164	32	decorated	decorate	VERB
emaj-173	164	33	with	with	ADP
emaj-173	164	34	branded	brand	VERB
emaj-173	164	35	contents	content	NOUN
emaj-173	164	36	,	,	PUNCT
emaj-173	164	37	revealed	reveal	VERB
emaj-173	164	38	that	that	SCONJ
emaj-173	164	39	self	self	NOUN
emaj-173	164	40	-	-	PUNCT
emaj-173	164	41	brand	brand	NOUN
emaj-173	164	42	image	image	NOUN
emaj-173	164	43	congruency	congruency	NOUN
emaj-173	164	44	had	have	VERB
emaj-173	164	45	a	a	DET
emaj-173	164	46	positive	positive	ADJ
emaj-173	164	47	effect	effect	NOUN
emaj-173	164	48	on	on	ADP
emaj-173	164	49	consumers	consumer	NOUN
emaj-173	164	50	'	'	PART
emaj-173	164	51	brand	brand	NOUN
emaj-173	164	52	attitude	attitude	NOUN
emaj-173	164	53	and	and	CCONJ
emaj-173	164	54	purchase	purchase	NOUN
emaj-173	164	55	intention	intention	NOUN
emaj-173	164	56	after	after	ADP
emaj-173	164	57	using	use	VERB
emaj-173	164	58	the	the	DET
emaj-173	164	59	application	application	NOUN
emaj-173	164	60	(	(	PUNCT
emaj-173	164	61	phua	phua	NOUN
emaj-173	164	62	and	and	CCONJ
emaj-173	164	63	kim	kim	PROPN
emaj-173	164	64	2018	2018	NUM
emaj-173	164	65	)	)	PUNCT
emaj-173	164	66	.	.	PUNCT
emaj-173	165	1	in	in	ADP
emaj-173	165	2	a	a	DET
emaj-173	165	3	study	study	NOUN
emaj-173	165	4	on	on	ADP
emaj-173	165	5	the	the	DET
emaj-173	165	6	conformity	conformity	NOUN
emaj-173	165	7	of	of	ADP
emaj-173	165	8	brand	brand	NOUN
emaj-173	165	9	personality	personality	NOUN
emaj-173	165	10	to	to	ADP
emaj-173	165	11	individuals	individual	NOUN
emaj-173	165	12	,	,	PUNCT
emaj-173	165	13	consumer	consumer	NOUN
emaj-173	165	14	's	's	PART
emaj-173	165	15	own	own	ADJ
emaj-173	165	16	image	image	NOUN
emaj-173	165	17	,	,	PUNCT
emaj-173	165	18	after	after	SCONJ
emaj-173	165	19	the	the	DET
emaj-173	165	20	data	datum	NOUN
emaj-173	165	21	of	of	ADP
emaj-173	165	22	301	301	NUM
emaj-173	165	23	facebook	facebook	NOUN
emaj-173	165	24	users	user	NOUN
emaj-173	165	25	were	be	AUX
emaj-173	165	26	analyzed	analyze	VERB
emaj-173	165	27	.	.	PUNCT
emaj-173	166	1	it	it	PRON
emaj-173	166	2	was	be	AUX
emaj-173	166	3	concluded	conclude	VERB
emaj-173	166	4	that	that	SCONJ
emaj-173	166	5	,	,	PUNCT
emaj-173	166	6	self	self	NOUN
emaj-173	166	7	-	-	PUNCT
emaj-173	166	8	brand	brand	NOUN
emaj-173	166	9	image	image	NOUN
emaj-173	166	10	congruency	congruency	NOUN
emaj-173	166	11	,	,	PUNCT
emaj-173	166	12	in	in	ADP
emaj-173	166	13	other	other	ADJ
emaj-173	166	14	words	word	NOUN
emaj-173	166	15	,	,	PUNCT
emaj-173	166	16	the	the	DET
emaj-173	166	17	conformity	conformity	NOUN
emaj-173	166	18	of	of	ADP
emaj-173	166	19	brand	brand	NOUN
emaj-173	166	20	personality	personality	NOUN
emaj-173	166	21	to	to	ADP
emaj-173	166	22	the	the	DET
emaj-173	166	23	consumer	consumer	NOUN
emaj-173	166	24	's	's	PART
emaj-173	166	25	image	image	NOUN
emaj-173	166	26	had	have	VERB
emaj-173	166	27	a	a	DET
emaj-173	166	28	positive	positive	ADJ
emaj-173	166	29	and	and	CCONJ
emaj-173	166	30	significant	significant	ADJ
emaj-173	166	31	effect	effect	NOUN
emaj-173	166	32	on	on	ADP
emaj-173	166	33	brand	brand	NOUN
emaj-173	166	34	loyalty	loyalty	NOUN
emaj-173	166	35	and	and	CCONJ
emaj-173	166	36	purchase	purchase	NOUN
emaj-173	166	37	intention	intention	NOUN
emaj-173	166	38	.	.	PUNCT
emaj-173	167	1	furthermore	furthermore	ADV
emaj-173	167	2	,	,	PUNCT
emaj-173	167	3	another	another	DET
emaj-173	167	4	finding	finding	NOUN
emaj-173	167	5	is	be	AUX
emaj-173	167	6	that	that	SCONJ
emaj-173	167	7	,	,	PUNCT
emaj-173	167	8	brand	brand	NOUN
emaj-173	167	9	loyalty	loyalty	NOUN
emaj-173	167	10	partially	partially	ADV
emaj-173	167	11	mediated	mediate	VERB
emaj-173	167	12	the	the	DET
emaj-173	167	13	relationship	relationship	NOUN
emaj-173	167	14	between	between	ADP
emaj-173	167	15	self	self	NOUN
emaj-173	167	16	-	-	PUNCT
emaj-173	167	17	brand	brand	NOUN
emaj-173	167	18	image	image	NOUN
emaj-173	167	19	congruency	congruency	NOUN
emaj-173	167	20	and	and	CCONJ
emaj-173	167	21	purchase	purchase	NOUN
emaj-173	167	22	intention	intention	NOUN
emaj-173	167	23	(	(	PUNCT
emaj-173	167	24	lee	lee	PROPN
emaj-173	167	25	et	et	PROPN
emaj-173	167	26	al	al	PROPN
emaj-173	167	27	.	.	PROPN
emaj-173	167	28	,	,	PUNCT
emaj-173	167	29	2018	2018	NUM
emaj-173	167	30	)	)	PUNCT
emaj-173	167	31	.	.	PUNCT
emaj-173	168	1	purchase	purchase	NOUN
emaj-173	168	2	intention	intention	NOUN
emaj-173	168	3	purchase	purchase	NOUN
emaj-173	168	4	intention	intention	NOUN
emaj-173	168	5	indicates	indicate	VERB
emaj-173	168	6	the	the	DET
emaj-173	168	7	possibility	possibility	NOUN
emaj-173	168	8	that	that	SCONJ
emaj-173	168	9	consumers	consumer	NOUN
emaj-173	168	10	will	will	AUX
emaj-173	168	11	plan	plan	VERB
emaj-173	168	12	or	or	CCONJ
emaj-173	168	13	want	want	VERB
emaj-173	168	14	to	to	PART
emaj-173	168	15	purchase	purchase	VERB
emaj-173	168	16	a	a	DET
emaj-173	168	17	certain	certain	ADJ
emaj-173	168	18	product	product	NOUN
emaj-173	168	19	or	or	CCONJ
emaj-173	168	20	service	service	NOUN
emaj-173	168	21	in	in	ADP
emaj-173	168	22	the	the	DET
emaj-173	168	23	future	future	NOUN
emaj-173	168	24	.	.	PUNCT
emaj-173	169	1	in	in	ADP
emaj-173	169	2	other	other	ADJ
emaj-173	169	3	words	word	NOUN
emaj-173	169	4	,	,	PUNCT
emaj-173	169	5	purchase	purchase	NOUN
emaj-173	169	6	intention	intention	NOUN
emaj-173	169	7	is	be	AUX
emaj-173	169	8	the	the	DET
emaj-173	169	9	basis	basis	NOUN
emaj-173	169	10	of	of	ADP
emaj-173	169	11	the	the	DET
emaj-173	169	12	exhibited	exhibit	VERB
emaj-173	169	13	purchasing	purchasing	NOUN
emaj-173	169	14	volume	volume	NOUN
emaj-173	169	15	9	9	NUM
emaj-173	169	16	no	no	DET
emaj-173	169	17	1	1	NUM
emaj-173	169	18	(	(	PUNCT
emaj-173	169	19	2019	2019	NUM
emaj-173	169	20	)	)	PUNCT
emaj-173	169	21	|	|	ADV
emaj-173	169	22	issn	issn	VERB
emaj-173	169	23	2158	2158	NUM
emaj-173	169	24	-	-	SYM
emaj-173	169	25	8708	8708	NUM
emaj-173	169	26	(	(	PUNCT
emaj-173	169	27	online	online	NOUN
emaj-173	169	28	)	)	PUNCT
emaj-173	169	29	|	|	ADV
emaj-173	169	30	doi	doi	X
emaj-173	169	31	10.5195	10.5195	NUM
emaj-173	169	32	/	/	SYM
emaj-173	169	33	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	169	34	|	|	NOUN
emaj-173	169	35	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	169	36	the	the	DET
emaj-173	169	37	impact	impact	NOUN
emaj-173	169	38	of	of	ADP
emaj-173	169	39	perception	perception	NOUN
emaj-173	169	40	related	relate	VERB
emaj-173	169	41	social	social	ADJ
emaj-173	169	42	media	medium	NOUN
emaj-173	169	43	marketing	marketing	NOUN
emaj-173	169	44	applications	application	NOUN
emaj-173	169	45	on	on	ADP
emaj-173	169	46	consumers	consumer	NOUN
emaj-173	169	47	’	'	PUNCT
emaj-173	169	48	brand	brand	NOUN
emaj-173	169	49	loyalty	loyalty	NOUN
emaj-173	169	50	and	and	CCONJ
emaj-173	169	51	purchase	purchase	NOUN
emaj-173	169	52	intention	intention	NOUN
emaj-173	169	53	page	page	NOUN
emaj-173	169	54	|92|	|92|	NOUN
emaj-173	169	55	emerging	emerge	VERB
emaj-173	169	56	markets	market	NOUN
emaj-173	169	57	journal	journal	NOUN
emaj-173	169	58	behavior	behavior	NOUN
emaj-173	169	59	(	(	PUNCT
emaj-173	169	60	martins	martin	NOUN
emaj-173	169	61	et	et	NOUN
emaj-173	169	62	al	al	PROPN
emaj-173	169	63	.	.	PROPN
emaj-173	169	64	2019	2019	NUM
emaj-173	169	65	)	)	PUNCT
emaj-173	169	66	.	.	PUNCT
emaj-173	170	1	previous	previous	ADJ
emaj-173	170	2	studies	study	NOUN
emaj-173	170	3	indicate	indicate	VERB
emaj-173	170	4	that	that	SCONJ
emaj-173	170	5	,	,	PUNCT
emaj-173	170	6	the	the	DET
emaj-173	170	7	increase	increase	NOUN
emaj-173	170	8	in	in	ADP
emaj-173	170	9	purchase	purchase	NOUN
emaj-173	170	10	intention	intention	NOUN
emaj-173	170	11	reflects	reflect	VERB
emaj-173	170	12	the	the	DET
emaj-173	170	13	increase	increase	NOUN
emaj-173	170	14	in	in	ADP
emaj-173	170	15	the	the	DET
emaj-173	170	16	possibility	possibility	NOUN
emaj-173	170	17	of	of	ADP
emaj-173	170	18	purchase	purchase	NOUN
emaj-173	170	19	.	.	PUNCT
emaj-173	171	1	when	when	SCONJ
emaj-173	171	2	the	the	DET
emaj-173	171	3	consumers	consumer	NOUN
emaj-173	171	4	have	have	VERB
emaj-173	171	5	a	a	DET
emaj-173	171	6	positive	positive	ADJ
emaj-173	171	7	purchase	purchase	NOUN
emaj-173	171	8	intention	intention	NOUN
emaj-173	171	9	,	,	PUNCT
emaj-173	171	10	this	this	PRON
emaj-173	171	11	forms	form	VERB
emaj-173	171	12	a	a	DET
emaj-173	171	13	positive	positive	ADJ
emaj-173	171	14	brand	brand	NOUN
emaj-173	171	15	commitment	commitment	NOUN
emaj-173	171	16	which	which	PRON
emaj-173	171	17	propels	propel	VERB
emaj-173	171	18	consumers	consumer	NOUN
emaj-173	171	19	to	to	PART
emaj-173	171	20	take	take	VERB
emaj-173	171	21	an	an	DET
emaj-173	171	22	actual	actual	ADJ
emaj-173	171	23	purchase	purchase	NOUN
emaj-173	171	24	action	action	NOUN
emaj-173	171	25	(	(	PUNCT
emaj-173	171	26	wu	wu	PROPN
emaj-173	171	27	et	et	PROPN
emaj-173	171	28	al	al	PROPN
emaj-173	171	29	.	.	PROPN
emaj-173	171	30	2011	2011	NUM
emaj-173	171	31	)	)	PUNCT
emaj-173	171	32	.	.	PUNCT
emaj-173	172	1	after	after	ADP
emaj-173	172	2	the	the	DET
emaj-173	172	3	literature	literature	PROPN
emaj-173	172	4	review	review	PROPN
emaj-173	172	5	,	,	PUNCT
emaj-173	172	6	it	it	PRON
emaj-173	172	7	was	be	AUX
emaj-173	172	8	observed	observe	VERB
emaj-173	172	9	that	that	SCONJ
emaj-173	172	10	there	there	PRON
emaj-173	172	11	was	be	VERB
emaj-173	172	12	a	a	DET
emaj-173	172	13	limited	limited	ADJ
emaj-173	172	14	number	number	NOUN
emaj-173	172	15	of	of	ADP
emaj-173	172	16	studies	study	NOUN
emaj-173	172	17	on	on	ADP
emaj-173	172	18	the	the	DET
emaj-173	172	19	effect	effect	NOUN
emaj-173	172	20	of	of	ADP
emaj-173	172	21	social	social	ADJ
emaj-173	172	22	media	medium	NOUN
emaj-173	172	23	marketing	marketing	NOUN
emaj-173	172	24	applications	application	NOUN
emaj-173	172	25	on	on	ADP
emaj-173	172	26	consumers	consumer	NOUN
emaj-173	172	27	'	'	PART
emaj-173	172	28	purchase	purchase	NOUN
emaj-173	172	29	intention	intention	NOUN
emaj-173	172	30	.	.	PUNCT
emaj-173	173	1	according	accord	VERB
emaj-173	173	2	to	to	ADP
emaj-173	173	3	the	the	DET
emaj-173	173	4	result	result	NOUN
emaj-173	173	5	of	of	ADP
emaj-173	173	6	a	a	DET
emaj-173	173	7	study	study	NOUN
emaj-173	173	8	on	on	ADP
emaj-173	173	9	this	this	DET
emaj-173	173	10	subject	subject	NOUN
emaj-173	173	11	,	,	PUNCT
emaj-173	173	12	the	the	DET
emaj-173	173	13	social	social	ADJ
emaj-173	173	14	media	medium	NOUN
emaj-173	173	15	perception	perception	NOUN
emaj-173	173	16	positively	positively	ADV
emaj-173	173	17	affects	affect	VERB
emaj-173	173	18	the	the	DET
emaj-173	173	19	purchase	purchase	NOUN
emaj-173	173	20	trend	trend	NOUN
emaj-173	173	21	.	.	PUNCT
emaj-173	174	1	in	in	ADP
emaj-173	174	2	other	other	ADJ
emaj-173	174	3	words	word	NOUN
emaj-173	174	4	,	,	PUNCT
emaj-173	174	5	as	as	SCONJ
emaj-173	174	6	consumers	consumer	NOUN
emaj-173	174	7	'	'	PART
emaj-173	174	8	social	social	ADJ
emaj-173	174	9	media	medium	NOUN
emaj-173	174	10	marketing	marketing	NOUN
emaj-173	174	11	perception	perception	NOUN
emaj-173	174	12	related	relate	VERB
emaj-173	174	13	to	to	ADP
emaj-173	174	14	a	a	DET
emaj-173	174	15	brand	brand	NOUN
emaj-173	174	16	increases	increase	VERB
emaj-173	174	17	positively	positively	ADV
emaj-173	174	18	,	,	PUNCT
emaj-173	174	19	the	the	DET
emaj-173	174	20	trend	trend	NOUN
emaj-173	174	21	to	to	PART
emaj-173	174	22	purchase	purchase	VERB
emaj-173	174	23	a	a	DET
emaj-173	174	24	product	product	NOUN
emaj-173	174	25	of	of	ADP
emaj-173	174	26	the	the	DET
emaj-173	174	27	relevant	relevant	ADJ
emaj-173	174	28	brand	brand	NOUN
emaj-173	174	29	will	will	AUX
emaj-173	174	30	also	also	ADV
emaj-173	174	31	increase	increase	VERB
emaj-173	174	32	(	(	PUNCT
emaj-173	174	33	kazancı	kazancı	VERB
emaj-173	174	34	and	and	CCONJ
emaj-173	174	35	başgöze	başgöze	NOUN
emaj-173	174	36	2015	2015	NUM
emaj-173	174	37	)	)	PUNCT
emaj-173	174	38	.	.	PUNCT
emaj-173	175	1	according	accord	VERB
emaj-173	175	2	to	to	ADP
emaj-173	175	3	the	the	DET
emaj-173	175	4	finding	finding	NOUN
emaj-173	175	5	of	of	ADP
emaj-173	175	6	another	another	DET
emaj-173	175	7	study	study	NOUN
emaj-173	175	8	,	,	PUNCT
emaj-173	175	9	it	it	PRON
emaj-173	175	10	was	be	AUX
emaj-173	175	11	concluded	conclude	VERB
emaj-173	175	12	that	that	SCONJ
emaj-173	175	13	the	the	DET
emaj-173	175	14	trust	trust	NOUN
emaj-173	175	15	encouraged	encourage	VERB
emaj-173	175	16	by	by	ADP
emaj-173	175	17	social	social	ADJ
emaj-173	175	18	media	medium	NOUN
emaj-173	175	19	had	have	VERB
emaj-173	175	20	a	a	DET
emaj-173	175	21	significant	significant	ADJ
emaj-173	175	22	effect	effect	NOUN
emaj-173	175	23	on	on	ADP
emaj-173	175	24	purchase	purchase	NOUN
emaj-173	175	25	intention	intention	NOUN
emaj-173	175	26	.	.	PUNCT
emaj-173	176	1	potential	potential	ADJ
emaj-173	176	2	consumers	consumer	NOUN
emaj-173	176	3	'	'	PART
emaj-173	176	4	trust	trust	NOUN
emaj-173	176	5	in	in	ADP
emaj-173	176	6	both	both	CCONJ
emaj-173	176	7	the	the	DET
emaj-173	176	8	seller	seller	NOUN
emaj-173	176	9	and	and	CCONJ
emaj-173	176	10	the	the	DET
emaj-173	176	11	social	social	ADJ
emaj-173	176	12	network	network	NOUN
emaj-173	176	13	through	through	ADP
emaj-173	176	14	which	which	PRON
emaj-173	176	15	they	they	PRON
emaj-173	176	16	will	will	AUX
emaj-173	176	17	purchase	purchase	VERB
emaj-173	176	18	the	the	DET
emaj-173	176	19	product	product	NOUN
emaj-173	176	20	increases	increase	VERB
emaj-173	176	21	the	the	DET
emaj-173	176	22	possibility	possibility	NOUN
emaj-173	176	23	of	of	ADP
emaj-173	176	24	purchasing	purchase	VERB
emaj-173	176	25	that	that	DET
emaj-173	176	26	product	product	NOUN
emaj-173	176	27	.	.	PUNCT
emaj-173	177	1	according	accord	VERB
emaj-173	177	2	to	to	ADP
emaj-173	177	3	another	another	DET
emaj-173	177	4	finding	finding	NOUN
emaj-173	177	5	of	of	ADP
emaj-173	177	6	the	the	DET
emaj-173	177	7	same	same	ADJ
emaj-173	177	8	study	study	NOUN
emaj-173	177	9	,	,	PUNCT
emaj-173	177	10	when	when	SCONJ
emaj-173	177	11	social	social	ADJ
emaj-173	177	12	network	network	NOUN
emaj-173	177	13	users	user	NOUN
emaj-173	177	14	encounter	encounter	VERB
emaj-173	177	15	a	a	DET
emaj-173	177	16	high	high	ADJ
emaj-173	177	17	level	level	NOUN
emaj-173	177	18	of	of	ADP
emaj-173	177	19	system	system	NOUN
emaj-173	177	20	quality	quality	NOUN
emaj-173	177	21	and	and	CCONJ
emaj-173	177	22	information	information	NOUN
emaj-173	177	23	quality	quality	NOUN
emaj-173	177	24	,	,	PUNCT
emaj-173	177	25	the	the	DET
emaj-173	177	26	possibility	possibility	NOUN
emaj-173	177	27	of	of	ADP
emaj-173	177	28	their	their	PRON
emaj-173	177	29	purchasing	purchase	VERB
emaj-173	177	30	products	product	NOUN
emaj-173	177	31	through	through	ADP
emaj-173	177	32	social	social	ADJ
emaj-173	177	33	networking	network	VERB
emaj-173	177	34	sites	site	NOUN
emaj-173	177	35	increases	increase	NOUN
emaj-173	177	36	.	.	PUNCT
emaj-173	178	1	therefore	therefore	ADV
emaj-173	178	2	,	,	PUNCT
emaj-173	178	3	consumers	consumer	NOUN
emaj-173	178	4	'	'	PART
emaj-173	178	5	purchase	purchase	NOUN
emaj-173	178	6	intention	intention	NOUN
emaj-173	178	7	increases	increase	NOUN
emaj-173	178	8	as	as	ADP
emaj-173	178	9	the	the	DET
emaj-173	178	10	perceived	perceive	VERB
emaj-173	178	11	usefulness	usefulness	NOUN
emaj-173	178	12	increases	increase	NOUN
emaj-173	178	13	.	.	PUNCT
emaj-173	179	1	furthermore	furthermore	ADV
emaj-173	179	2	,	,	PUNCT
emaj-173	179	3	analysis	analysis	NOUN
emaj-173	179	4	results	result	NOUN
emaj-173	179	5	also	also	ADV
emaj-173	179	6	revealed	reveal	VERB
emaj-173	179	7	that	that	SCONJ
emaj-173	179	8	trust	trust	NOUN
emaj-173	179	9	had	have	VERB
emaj-173	179	10	a	a	DET
emaj-173	179	11	positive	positive	ADJ
emaj-173	179	12	and	and	CCONJ
emaj-173	179	13	significant	significant	ADJ
emaj-173	179	14	effect	effect	NOUN
emaj-173	179	15	on	on	ADP
emaj-173	179	16	perceived	perceive	VERB
emaj-173	179	17	usefulness	usefulness	NOUN
emaj-173	179	18	,	,	PUNCT
emaj-173	179	19	which	which	PRON
emaj-173	179	20	emphasizes	emphasize	VERB
emaj-173	179	21	the	the	DET
emaj-173	179	22	mediating	mediate	VERB
emaj-173	179	23	role	role	NOUN
emaj-173	179	24	of	of	ADP
emaj-173	179	25	trust	trust	NOUN
emaj-173	179	26	in	in	ADP
emaj-173	179	27	the	the	DET
emaj-173	179	28	adoption	adoption	NOUN
emaj-173	179	29	of	of	ADP
emaj-173	179	30	social	social	ADJ
emaj-173	179	31	commerce	commerce	NOUN
emaj-173	179	32	(	(	PUNCT
emaj-173	179	33	hajli	hajli	PROPN
emaj-173	179	34	2014	2014	NUM
emaj-173	179	35	)	)	PUNCT
emaj-173	179	36	.	.	PUNCT
emaj-173	180	1	in	in	ADP
emaj-173	180	2	another	another	DET
emaj-173	180	3	study	study	NOUN
emaj-173	180	4	,	,	PUNCT
emaj-173	180	5	the	the	DET
emaj-173	180	6	effect	effect	NOUN
emaj-173	180	7	of	of	ADP
emaj-173	180	8	the	the	DET
emaj-173	180	9	social	social	ADJ
emaj-173	180	10	media	media	NOUN
emaj-173	180	11	marketing	marketing	NOUN
emaj-173	180	12	environment	environment	NOUN
emaj-173	180	13	on	on	ADP
emaj-173	180	14	brand	brand	NOUN
emaj-173	180	15	loyalty	loyalty	NOUN
emaj-173	180	16	and	and	CCONJ
emaj-173	180	17	purchase	purchase	NOUN
emaj-173	180	18	intention	intention	NOUN
emaj-173	180	19	of	of	ADP
emaj-173	180	20	generation	generation	NOUN
emaj-173	180	21	y	y	PROPN
emaj-173	180	22	was	be	AUX
emaj-173	180	23	examined	examine	VERB
emaj-173	180	24	.	.	PUNCT
emaj-173	181	1	it	it	PRON
emaj-173	181	2	was	be	AUX
emaj-173	181	3	concluded	conclude	VERB
emaj-173	181	4	that	that	SCONJ
emaj-173	181	5	online	online	ADJ
emaj-173	181	6	marketing	marketing	NOUN
emaj-173	181	7	communication	communication	NOUN
emaj-173	181	8	,	,	PUNCT
emaj-173	181	9	especially	especially	ADV
emaj-173	181	10	online	online	ADJ
emaj-173	181	11	word	word	NOUN
emaj-173	181	12	-	-	PUNCT
emaj-173	181	13	of	of	ADP
emaj-173	181	14	-	-	PUNCT
emaj-173	181	15	mouth	mouth	NOUN
emaj-173	181	16	marketing	marketing	NOUN
emaj-173	181	17	,	,	PUNCT
emaj-173	181	18	online	online	ADJ
emaj-173	181	19	communities	community	NOUN
emaj-173	181	20	,	,	PUNCT
emaj-173	181	21	and	and	CCONJ
emaj-173	181	22	online	online	ADJ
emaj-173	181	23	advertising	advertising	NOUN
emaj-173	181	24	were	be	AUX
emaj-173	181	25	effective	effective	ADJ
emaj-173	181	26	in	in	ADP
emaj-173	181	27	the	the	DET
emaj-173	181	28	development	development	NOUN
emaj-173	181	29	of	of	ADP
emaj-173	181	30	brand	brand	NOUN
emaj-173	181	31	loyalty	loyalty	NOUN
emaj-173	181	32	and	and	CCONJ
emaj-173	181	33	purchase	purchase	NOUN
emaj-173	181	34	intention	intention	NOUN
emaj-173	181	35	(	(	PUNCT
emaj-173	181	36	balakrishnan	balakrishnan	NOUN
emaj-173	181	37	2014	2014	NUM
emaj-173	181	38	)	)	PUNCT
emaj-173	181	39	.	.	PUNCT
emaj-173	182	1	in	in	ADP
emaj-173	182	2	a	a	DET
emaj-173	182	3	study	study	NOUN
emaj-173	182	4	in	in	ADP
emaj-173	182	5	which	which	PRON
emaj-173	182	6	the	the	DET
emaj-173	182	7	factors	factor	NOUN
emaj-173	182	8	affecting	affect	VERB
emaj-173	182	9	the	the	DET
emaj-173	182	10	evaluation	evaluation	NOUN
emaj-173	182	11	of	of	ADP
emaj-173	182	12	purchase	purchase	NOUN
emaj-173	182	13	on	on	ADP
emaj-173	182	14	instagram	instagram	PROPN
emaj-173	182	15	were	be	AUX
emaj-173	182	16	analyzed	analyze	VERB
emaj-173	182	17	with	with	ADP
emaj-173	182	18	the	the	DET
emaj-173	182	19	participation	participation	NOUN
emaj-173	182	20	of	of	ADP
emaj-173	182	21	414	414	NUM
emaj-173	182	22	people	people	NOUN
emaj-173	182	23	,	,	PUNCT
emaj-173	182	24	it	it	PRON
emaj-173	182	25	was	be	AUX
emaj-173	182	26	observed	observe	VERB
emaj-173	182	27	that	that	SCONJ
emaj-173	182	28	participants	participant	NOUN
emaj-173	182	29	'	'	PART
emaj-173	182	30	reasons	reason	NOUN
emaj-173	182	31	for	for	ADP
emaj-173	182	32	shopping	shop	VERB
emaj-173	182	33	on	on	ADP
emaj-173	182	34	instagram	instagram	PROPN
emaj-173	182	35	were	be	AUX
emaj-173	182	36	the	the	DET
emaj-173	182	37	inability	inability	NOUN
emaj-173	182	38	to	to	PART
emaj-173	182	39	find	find	VERB
emaj-173	182	40	the	the	DET
emaj-173	182	41	product	product	NOUN
emaj-173	182	42	or	or	CCONJ
emaj-173	182	43	service	service	NOUN
emaj-173	182	44	needed	need	VERB
emaj-173	182	45	in	in	ADP
emaj-173	182	46	their	their	PRON
emaj-173	182	47	cities	city	NOUN
emaj-173	182	48	,	,	PUNCT
emaj-173	182	49	price	price	NOUN
emaj-173	182	50	affordability	affordability	NOUN
emaj-173	182	51	,	,	PUNCT
emaj-173	182	52	saving	save	VERB
emaj-173	182	53	of	of	ADP
emaj-173	182	54	time	time	NOUN
emaj-173	182	55	,	,	PUNCT
emaj-173	182	56	friend	friend	NOUN
emaj-173	182	57	's	's	PART
emaj-173	182	58	recommendation	recommendation	NOUN
emaj-173	182	59	and	and	CCONJ
emaj-173	182	60	especially	especially	ADV
emaj-173	182	61	the	the	DET
emaj-173	182	62	excess	excess	ADJ
emaj-173	182	63	range	range	NOUN
emaj-173	182	64	of	of	ADP
emaj-173	182	65	products	product	NOUN
emaj-173	182	66	,	,	PUNCT
emaj-173	182	67	and	and	CCONJ
emaj-173	182	68	that	that	SCONJ
emaj-173	182	69	they	they	PRON
emaj-173	182	70	mostly	mostly	ADV
emaj-173	182	71	purchased	purchase	VERB
emaj-173	182	72	clothing	clothing	NOUN
emaj-173	182	73	products	product	NOUN
emaj-173	182	74	.	.	PUNCT
emaj-173	183	1	it	it	PRON
emaj-173	183	2	was	be	AUX
emaj-173	183	3	concluded	conclude	VERB
emaj-173	183	4	that	that	SCONJ
emaj-173	183	5	the	the	DET
emaj-173	183	6	perceived	perceive	VERB
emaj-173	183	7	seller	seller	NOUN
emaj-173	183	8	optimism	optimism	NOUN
emaj-173	183	9	,	,	PUNCT
emaj-173	183	10	other	other	ADJ
emaj-173	183	11	customers	customer	NOUN
emaj-173	183	12	'	'	PART
emaj-173	183	13	positive	positive	ADJ
emaj-173	183	14	comments	comment	NOUN
emaj-173	183	15	on	on	ADP
emaj-173	183	16	the	the	DET
emaj-173	183	17	brand	brand	NOUN
emaj-173	183	18	page	page	NOUN
emaj-173	183	19	,	,	PUNCT
emaj-173	183	20	trust	trust	NOUN
emaj-173	183	21	in	in	ADP
emaj-173	183	22	the	the	DET
emaj-173	183	23	seller	seller	NOUN
emaj-173	183	24	,	,	PUNCT
emaj-173	183	25	and	and	CCONJ
emaj-173	183	26	the	the	DET
emaj-173	183	27	confidentiality	confidentiality	NOUN
emaj-173	183	28	of	of	ADP
emaj-173	183	29	personal	personal	ADJ
emaj-173	183	30	and	and	CCONJ
emaj-173	183	31	financial	financial	ADJ
emaj-173	183	32	information	information	NOUN
emaj-173	183	33	positively	positively	ADV
emaj-173	183	34	affected	affect	VERB
emaj-173	183	35	the	the	DET
emaj-173	183	36	evaluation	evaluation	NOUN
emaj-173	183	37	of	of	ADP
emaj-173	183	38	purchase	purchase	NOUN
emaj-173	183	39	by	by	ADP
emaj-173	183	40	consumers	consumer	NOUN
emaj-173	183	41	(	(	PUNCT
emaj-173	183	42	fırat	fırat	NOUN
emaj-173	183	43	2017	2017	NUM
emaj-173	183	44	)	)	PUNCT
emaj-173	183	45	.	.	PUNCT
emaj-173	184	1	in	in	ADP
emaj-173	184	2	a	a	DET
emaj-173	184	3	study	study	NOUN
emaj-173	184	4	in	in	ADP
emaj-173	184	5	which	which	PRON
emaj-173	184	6	the	the	DET
emaj-173	184	7	effect	effect	NOUN
emaj-173	184	8	of	of	ADP
emaj-173	184	9	thai	thai	ADJ
emaj-173	184	10	consumers	consumer	NOUN
emaj-173	184	11	on	on	ADP
emaj-173	184	12	accessory	accessory	NOUN
emaj-173	184	13	purchase	purchase	NOUN
emaj-173	184	14	intention	intention	NOUN
emaj-173	184	15	on	on	ADP
emaj-173	184	16	instagram	instagram	PROPN
emaj-173	184	17	was	be	AUX
emaj-173	184	18	investigated	investigate	VERB
emaj-173	184	19	,	,	PUNCT
emaj-173	184	20	it	it	PRON
emaj-173	184	21	was	be	AUX
emaj-173	184	22	concluded	conclude	VERB
emaj-173	184	23	that	that	SCONJ
emaj-173	184	24	the	the	DET
emaj-173	184	25	cognitive	cognitive	ADJ
emaj-173	184	26	experience	experience	NOUN
emaj-173	184	27	status	status	NOUN
emaj-173	184	28	and	and	CCONJ
emaj-173	184	29	word	word	NOUN
emaj-173	184	30	-	-	PUNCT
emaj-173	184	31	of	of	ADP
emaj-173	184	32	-	-	PUNCT
emaj-173	184	33	mouth	mouth	NOUN
emaj-173	184	34	marketing	marketing	NOUN
emaj-173	184	35	intentions	intention	NOUN
emaj-173	184	36	had	have	VERB
emaj-173	184	37	a	a	DET
emaj-173	184	38	positive	positive	ADJ
emaj-173	184	39	effect	effect	NOUN
emaj-173	184	40	on	on	ADP
emaj-173	184	41	accessory	accessory	NOUN
emaj-173	184	42	purchase	purchase	NOUN
emaj-173	184	43	intention	intention	NOUN
emaj-173	184	44	on	on	ADP
emaj-173	184	45	instagram	instagram	PROPN
emaj-173	184	46	(	(	PUNCT
emaj-173	184	47	prasertsith	prasertsith	NOUN
emaj-173	184	48	et	et	PROPN
emaj-173	184	49	al	al	PROPN
emaj-173	184	50	.	.	PROPN
emaj-173	184	51	,	,	PUNCT
emaj-173	184	52	2015	2015	NUM
emaj-173	184	53	)	)	PUNCT
emaj-173	184	54	.	.	PUNCT
emaj-173	185	1	in	in	ADP
emaj-173	185	2	another	another	DET
emaj-173	185	3	study	study	NOUN
emaj-173	185	4	carried	carry	VERB
emaj-173	185	5	out	out	ADP
emaj-173	185	6	on	on	ADP
emaj-173	185	7	instagram	instagram	PROPN
emaj-173	185	8	users	user	NOUN
emaj-173	185	9	,	,	PUNCT
emaj-173	185	10	it	it	PRON
emaj-173	185	11	was	be	AUX
emaj-173	185	12	concluded	conclude	VERB
emaj-173	185	13	that	that	SCONJ
emaj-173	185	14	trust	trust	NOUN
emaj-173	185	15	,	,	PUNCT
emaj-173	185	16	price	price	NOUN
emaj-173	185	17	,	,	PUNCT
emaj-173	185	18	quality	quality	NOUN
emaj-173	185	19	and	and	CCONJ
emaj-173	185	20	perceived	perceive	VERB
emaj-173	185	21	risk	risk	NOUN
emaj-173	185	22	significantly	significantly	ADV
emaj-173	185	23	affected	affect	VERB
emaj-173	185	24	consumer	consumer	NOUN
emaj-173	185	25	purchase	purchase	NOUN
emaj-173	185	26	decisions	decision	NOUN
emaj-173	185	27	in	in	ADP
emaj-173	185	28	online	online	ADJ
emaj-173	185	29	stores	store	NOUN
emaj-173	185	30	on	on	ADP
emaj-173	185	31	instagram	instagram	PROPN
emaj-173	185	32	.	.	PUNCT
emaj-173	186	1	another	another	DET
emaj-173	186	2	result	result	NOUN
emaj-173	186	3	is	be	AUX
emaj-173	186	4	that	that	SCONJ
emaj-173	186	5	,	,	PUNCT
emaj-173	186	6	price	price	NOUN
emaj-173	186	7	is	be	AUX
emaj-173	186	8	one	one	NUM
emaj-173	186	9	of	of	ADP
emaj-173	186	10	the	the	DET
emaj-173	186	11	absolute	absolute	ADJ
emaj-173	186	12	factors	factor	NOUN
emaj-173	186	13	of	of	ADP
emaj-173	186	14	consumer	consumer	NOUN
emaj-173	186	15	purchase	purchase	NOUN
emaj-173	186	16	behavior	behavior	NOUN
emaj-173	186	17	,	,	PUNCT
emaj-173	186	18	within	within	ADP
emaj-173	186	19	these	these	DET
emaj-173	186	20	variables	variable	NOUN
emaj-173	186	21	(	(	PUNCT
emaj-173	186	22	kusumah	kusumah	NOUN
emaj-173	186	23	2015	2015	NUM
emaj-173	186	24	)	)	PUNCT
emaj-173	186	25	.	.	PUNCT
emaj-173	187	1	in	in	ADP
emaj-173	187	2	a	a	DET
emaj-173	187	3	study	study	NOUN
emaj-173	187	4	carried	carry	VERB
emaj-173	187	5	out	out	ADP
emaj-173	187	6	to	to	PART
emaj-173	187	7	determine	determine	VERB
emaj-173	187	8	what	what	PRON
emaj-173	187	9	encourages	encourage	VERB
emaj-173	187	10	consumers	consumer	NOUN
emaj-173	187	11	to	to	PART
emaj-173	187	12	shop	shop	VERB
emaj-173	187	13	from	from	ADP
emaj-173	187	14	online	online	ADJ
emaj-173	187	15	stores	store	NOUN
emaj-173	187	16	on	on	ADP
emaj-173	187	17	instagram	instagram	PROPN
emaj-173	187	18	,	,	PUNCT
emaj-173	187	19	it	it	PRON
emaj-173	187	20	was	be	AUX
emaj-173	187	21	found	find	VERB
emaj-173	187	22	out	out	ADP
emaj-173	187	23	that	that	SCONJ
emaj-173	187	24	perceived	perceive	VERB
emaj-173	187	25	benevolence	benevolence	NOUN
emaj-173	187	26	,	,	PUNCT
emaj-173	187	27	perceived	perceive	VERB
emaj-173	187	28	integrity	integrity	NOUN
emaj-173	187	29	,	,	PUNCT
emaj-173	187	30	and	and	CCONJ
emaj-173	187	31	opinion	opinion	NOUN
emaj-173	187	32	leader	leader	NOUN
emaj-173	187	33	approval	approval	NOUN
emaj-173	187	34	were	be	AUX
emaj-173	187	35	the	the	DET
emaj-173	187	36	factors	factor	NOUN
emaj-173	187	37	with	with	ADP
emaj-173	187	38	a	a	DET
emaj-173	187	39	positive	positive	ADJ
emaj-173	187	40	effect	effect	NOUN
emaj-173	187	41	on	on	ADP
emaj-173	187	42	consumer	consumer	NOUN
emaj-173	187	43	trust	trust	NOUN
emaj-173	187	44	in	in	ADP
emaj-173	187	45	the	the	DET
emaj-173	187	46	instagram	instagram	PROPN
emaj-173	187	47	store	store	NOUN
emaj-173	187	48	.	.	PUNCT
emaj-173	188	1	it	it	PRON
emaj-173	188	2	was	be	AUX
emaj-173	188	3	concluded	conclude	VERB
emaj-173	188	4	that	that	SCONJ
emaj-173	188	5	trust	trust	NOUN
emaj-173	188	6	was	be	AUX
emaj-173	188	7	a	a	DET
emaj-173	188	8	strong	strong	ADJ
emaj-173	188	9	determinant	determinant	NOUN
emaj-173	188	10	of	of	ADP
emaj-173	188	11	consumer	consumer	NOUN
emaj-173	188	12	's	's	PART
emaj-173	188	13	purchase	purchase	NOUN
emaj-173	188	14	intention	intention	NOUN
emaj-173	188	15	from	from	ADP
emaj-173	188	16	the	the	DET
emaj-173	188	17	instagram	instagram	PROPN
emaj-173	188	18	page	page	NOUN
emaj-173	188	19	(	(	PUNCT
emaj-173	188	20	che	che	X
emaj-173	188	21	et	et	PROPN
emaj-173	188	22	al	al	PROPN
emaj-173	188	23	.	.	PROPN
emaj-173	188	24	2017	2017	NUM
emaj-173	188	25	)	)	PUNCT
emaj-173	188	26	.	.	PUNCT
emaj-173	189	1	according	accord	VERB
emaj-173	189	2	to	to	ADP
emaj-173	189	3	the	the	DET
emaj-173	189	4	findings	finding	NOUN
emaj-173	189	5	of	of	ADP
emaj-173	189	6	another	another	DET
emaj-173	189	7	study	study	NOUN
emaj-173	189	8	carried	carry	VERB
emaj-173	189	9	out	out	ADP
emaj-173	189	10	with	with	ADP
emaj-173	189	11	392	392	NUM
emaj-173	189	12	social	social	ADJ
emaj-173	189	13	network	network	NOUN
emaj-173	189	14	users	user	NOUN
emaj-173	189	15	,	,	PUNCT
emaj-173	189	16	purchase	purchase	VERB
emaj-173	189	17	intention	intention	NOUN
emaj-173	189	18	increases	increase	VERB
emaj-173	189	19	positively	positively	ADV
emaj-173	189	20	as	as	ADP
emaj-173	189	21	consumer	consumer	NOUN
emaj-173	189	22	brand	brand	NOUN
emaj-173	189	23	resonance	resonance	NOUN
emaj-173	189	24	increases	increase	NOUN
emaj-173	189	25	(	(	PUNCT
emaj-173	189	26	shang	shang	PROPN
emaj-173	189	27	et	et	PROPN
emaj-173	189	28	al	al	PROPN
emaj-173	189	29	.	.	PROPN
emaj-173	189	30	2017	2017	NUM
emaj-173	189	31	)	)	PUNCT
emaj-173	189	32	.	.	PUNCT
emaj-173	190	1	in	in	ADP
emaj-173	190	2	the	the	DET
emaj-173	190	3	study	study	NOUN
emaj-173	190	4	in	in	ADP
emaj-173	190	5	which	which	PRON
emaj-173	190	6	it	it	PRON
emaj-173	190	7	was	be	AUX
emaj-173	190	8	attempted	attempt	VERB
emaj-173	190	9	to	to	PART
emaj-173	190	10	determine	determine	VERB
emaj-173	190	11	the	the	DET
emaj-173	190	12	factors	factor	NOUN
emaj-173	190	13	affecting	affect	VERB
emaj-173	190	14	the	the	DET
emaj-173	190	15	purchase	purchase	NOUN
emaj-173	190	16	intention	intention	NOUN
emaj-173	190	17	of	of	ADP
emaj-173	190	18	a	a	DET
emaj-173	190	19	smartphone	smartphone	NOUN
emaj-173	190	20	among	among	ADP
emaj-173	190	21	367	367	NUM
emaj-173	190	22	university	university	NOUN
emaj-173	190	23	students	student	NOUN
emaj-173	190	24	in	in	ADP
emaj-173	190	25	malaysia	malaysia	PROPN
emaj-173	190	26	,	,	PUNCT
emaj-173	190	27	it	it	PRON
emaj-173	190	28	was	be	AUX
emaj-173	190	29	revealed	reveal	VERB
emaj-173	190	30	that	that	SCONJ
emaj-173	190	31	there	there	PRON
emaj-173	190	32	was	be	VERB
emaj-173	190	33	a	a	DET
emaj-173	190	34	significant	significant	ADJ
emaj-173	190	35	and	and	CCONJ
emaj-173	190	36	positive	positive	ADJ
emaj-173	190	37	relationship	relationship	NOUN
emaj-173	190	38	between	between	ADP
emaj-173	190	39	product	product	NOUN
emaj-173	190	40	features	feature	NOUN
emaj-173	190	41	and	and	CCONJ
emaj-173	190	42	purchase	purchase	VERB
emaj-173	190	43	intention	intention	NOUN
emaj-173	190	44	and	and	CCONJ
emaj-173	190	45	between	between	ADP
emaj-173	190	46	social	social	ADJ
emaj-173	190	47	impact	impact	NOUN
emaj-173	190	48	and	and	CCONJ
emaj-173	190	49	purchase	purchase	NOUN
emaj-173	190	50	intention	intention	NOUN
emaj-173	190	51	,	,	PUNCT
emaj-173	190	52	which	which	PRON
emaj-173	190	53	was	be	AUX
emaj-173	190	54	consistent	consistent	ADJ
emaj-173	190	55	with	with	ADP
emaj-173	190	56	the	the	DET
emaj-173	190	57	results	result	NOUN
emaj-173	190	58	of	of	ADP
emaj-173	190	59	similar	similar	ADJ
emaj-173	190	60	studies	study	NOUN
emaj-173	190	61	in	in	ADP
emaj-173	190	62	the	the	DET
emaj-173	190	63	literature	literature	NOUN
emaj-173	190	64	(	(	PUNCT
emaj-173	190	65	rahim	rahim	PROPN
emaj-173	190	66	et	et	PROPN
emaj-173	190	67	al	al	PROPN
emaj-173	190	68	.	.	PROPN
emaj-173	190	69	2016	2016	NUM
emaj-173	190	70	)	)	PUNCT
emaj-173	190	71	.	.	PUNCT
emaj-173	191	1	along	along	ADP
emaj-173	191	2	with	with	ADP
emaj-173	191	3	the	the	DET
emaj-173	191	4	conducted	conduct	VERB
emaj-173	191	5	studies	study	NOUN
emaj-173	191	6	,	,	PUNCT
emaj-173	191	7	considering	consider	VERB
emaj-173	191	8	that	that	SCONJ
emaj-173	191	9	instagram	instagram	PROPN
emaj-173	191	10	users	user	NOUN
emaj-173	191	11	consist	consist	VERB
emaj-173	191	12	of	of	ADP
emaj-173	191	13	young	young	ADJ
emaj-173	191	14	consumers	consumer	NOUN
emaj-173	191	15	,	,	PUNCT
emaj-173	191	16	33	33	NUM
emaj-173	191	17	%	%	NOUN
emaj-173	191	18	of	of	ADP
emaj-173	191	19	whom	whom	PRON
emaj-173	191	20	are	be	AUX
emaj-173	191	21	in	in	ADP
emaj-173	191	22	the	the	DET
emaj-173	191	23	25	25	NUM
emaj-173	191	24	-	-	SYM
emaj-173	191	25	34	34	NUM
emaj-173	191	26	age	age	NOUN
emaj-173	191	27	range	range	NOUN
emaj-173	191	28	and	and	CCONJ
emaj-173	191	29	32	32	NUM
emaj-173	191	30	%	%	NOUN
emaj-173	191	31	of	of	ADP
emaj-173	191	32	whom	whom	PRON
emaj-173	191	33	are	be	AUX
emaj-173	191	34	in	in	ADP
emaj-173	191	35	the	the	DET
emaj-173	191	36	18	18	NUM
emaj-173	191	37	-	-	SYM
emaj-173	191	38	24	24	NUM
emaj-173	191	39	age	age	NOUN
emaj-173	191	40	range	range	NOUN
emaj-173	191	41	,	,	PUNCT
emaj-173	191	42	the	the	DET
emaj-173	191	43	study	study	NOUN
emaj-173	191	44	was	be	AUX
emaj-173	191	45	tested	test	VERB
emaj-173	191	46	on	on	ADP
emaj-173	191	47	university	university	NOUN
emaj-173	191	48	students	student	NOUN
emaj-173	191	49	who	who	PRON
emaj-173	191	50	are	be	AUX
emaj-173	191	51	instagram	instagram	PROPN
emaj-173	191	52	users	user	NOUN
emaj-173	191	53	.	.	PUNCT
emaj-173	192	1	brand	brand	NOUN
emaj-173	192	2	loyalty	loyalty	NOUN
emaj-173	192	3	brand	brand	NOUN
emaj-173	192	4	loyalty	loyalty	NOUN
emaj-173	192	5	,	,	PUNCT
emaj-173	192	6	which	which	PRON
emaj-173	192	7	has	have	VERB
emaj-173	192	8	a	a	DET
emaj-173	192	9	significant	significant	ADJ
emaj-173	192	10	effect	effect	NOUN
emaj-173	192	11	on	on	ADP
emaj-173	192	12	consumer	consumer	NOUN
emaj-173	192	13	's	's	PART
emaj-173	192	14	purchase	purchase	NOUN
emaj-173	192	15	intention	intention	NOUN
emaj-173	192	16	,	,	PUNCT
emaj-173	192	17	is	be	AUX
emaj-173	192	18	also	also	ADV
emaj-173	192	19	another	another	DET
emaj-173	192	20	issue	issue	NOUN
emaj-173	192	21	on	on	ADP
emaj-173	192	22	which	which	PRON
emaj-173	192	23	businesses	business	NOUN
emaj-173	192	24	focus	focus	VERB
emaj-173	192	25	.	.	PUNCT
emaj-173	193	1	in	in	ADP
emaj-173	193	2	addition	addition	NOUN
emaj-173	193	3	to	to	ADP
emaj-173	193	4	the	the	DET
emaj-173	193	5	contributions	contribution	NOUN
emaj-173	193	6	to	to	ADP
emaj-173	193	7	the	the	DET
emaj-173	193	8	brand	brand	NOUN
emaj-173	193	9	by	by	ADP
emaj-173	193	10	a	a	DET
emaj-173	193	11	customer	customer	NOUN
emaj-173	193	12	,	,	PUNCT
emaj-173	193	13	who	who	PRON
emaj-173	193	14	is	be	AUX
emaj-173	193	15	committed	commit	VERB
emaj-173	193	16	to	to	ADP
emaj-173	193	17	the	the	DET
emaj-173	193	18	brand	brand	NOUN
emaj-173	193	19	,	,	PUNCT
emaj-173	193	20	including	include	VERB
emaj-173	193	21	a	a	DET
emaj-173	193	22	positive	positive	ADJ
emaj-173	193	23	word	word	NOUN
emaj-173	193	24	-	-	PUNCT
emaj-173	193	25	of	of	ADP
emaj-173	193	26	-	-	PUNCT
emaj-173	193	27	mouth	mouth	NOUN
emaj-173	193	28	and	and	CCONJ
emaj-173	193	29	being	be	AUX
emaj-173	193	30	a	a	DET
emaj-173	193	31	supporter	supporter	NOUN
emaj-173	193	32	of	of	ADP
emaj-173	193	33	the	the	DET
emaj-173	193	34	brand	brand	NOUN
emaj-173	193	35	,	,	PUNCT
emaj-173	193	36	the	the	DET
emaj-173	193	37	consumer	consumer	NOUN
emaj-173	193	38	exhibits	exhibit	VERB
emaj-173	193	39	behavioral	behavioral	ADJ
emaj-173	193	40	patterns	pattern	NOUN
emaj-173	193	41	such	such	ADJ
emaj-173	193	42	as	as	ADP
emaj-173	193	43	purchase	purchase	NOUN
emaj-173	193	44	intention	intention	NOUN
emaj-173	193	45	of	of	ADP
emaj-173	193	46	the	the	DET
emaj-173	193	47	brand	brand	NOUN
emaj-173	193	48	or	or	CCONJ
emaj-173	193	49	repurchase	repurchase	VERB
emaj-173	193	50	intention	intention	NOUN
emaj-173	193	51	in	in	ADP
emaj-173	193	52	the	the	DET
emaj-173	193	53	future	future	NOUN
emaj-173	193	54	,	,	PUNCT
emaj-173	193	55	low	low	ADJ
emaj-173	193	56	sensitivity	sensitivity	NOUN
emaj-173	193	57	to	to	PART
emaj-173	193	58	price	price	NOUN
emaj-173	193	59	change	change	NOUN
emaj-173	193	60	,	,	PUNCT
emaj-173	193	61	and	and	CCONJ
emaj-173	193	62	identification	identification	NOUN
emaj-173	193	63	of	of	ADP
emaj-173	193	64	self	self	NOUN
emaj-173	193	65	-	-	PUNCT
emaj-173	193	66	image	image	NOUN
emaj-173	193	67	with	with	ADP
emaj-173	193	68	the	the	DET
emaj-173	193	69	brand	brand	NOUN
emaj-173	193	70	.	.	PUNCT
emaj-173	194	1	previous	previous	ADJ
emaj-173	194	2	studies	study	NOUN
emaj-173	194	3	have	have	AUX
emaj-173	194	4	shown	show	VERB
emaj-173	194	5	that	that	SCONJ
emaj-173	194	6	brand	brand	NOUN
emaj-173	194	7	loyalty	loyalty	NOUN
emaj-173	194	8	in	in	ADP
emaj-173	194	9	social	social	ADJ
emaj-173	194	10	media	medium	NOUN
emaj-173	194	11	has	have	AUX
emaj-173	194	12	offered	offer	VERB
emaj-173	194	13	brands	brand	NOUN
emaj-173	194	14	many	many	ADJ
emaj-173	194	15	important	important	ADJ
emaj-173	194	16	opportunities	opportunity	NOUN
emaj-173	194	17	to	to	PART
emaj-173	194	18	create	create	VERB
emaj-173	194	19	value	value	NOUN
emaj-173	194	20	,	,	PUNCT
emaj-173	194	21	present	present	ADJ
emaj-173	194	22	interesting	interesting	ADJ
emaj-173	194	23	and	and	CCONJ
emaj-173	194	24	real	real	ADJ
emaj-173	194	25	-	-	PUNCT
emaj-173	194	26	time	time	NOUN
emaj-173	194	27	contents	content	NOUN
emaj-173	194	28	,	,	PUNCT
emaj-173	194	29	ensure	ensure	VERB
emaj-173	194	30	co	co	NOUN
emaj-173	194	31	-	-	NOUN
emaj-173	194	32	creation	creation	NOUN
emaj-173	194	33	with	with	ADP
emaj-173	194	34	customers	customer	NOUN
emaj-173	194	35	,	,	PUNCT
emaj-173	194	36	and	and	CCONJ
emaj-173	194	37	encourage	encourage	VERB
emaj-173	194	38	them	they	PRON
emaj-173	194	39	to	to	ADP
emaj-173	194	40	new	new	ADJ
emaj-173	194	41	ideas	idea	NOUN
emaj-173	194	42	(	(	PUNCT
emaj-173	194	43	machado	machado	PROPN
emaj-173	194	44	et	et	PROPN
emaj-173	194	45	al	al	PROPN
emaj-173	194	46	.	.	PROPN
emaj-173	194	47	2019	2019	NUM
emaj-173	194	48	)	)	PUNCT
emaj-173	194	49	.	.	PUNCT
emaj-173	195	1	brand	brand	NOUN
emaj-173	195	2	communities	community	NOUN
emaj-173	195	3	consisting	consist	VERB
emaj-173	195	4	of	of	ADP
emaj-173	195	5	customers	customer	NOUN
emaj-173	195	6	with	with	ADP
emaj-173	195	7	brand	brand	NOUN
emaj-173	195	8	loyalty	loyalty	NOUN
emaj-173	195	9	offer	offer	VERB
emaj-173	195	10	new	new	ADJ
emaj-173	195	11	ways	way	NOUN
emaj-173	195	12	for	for	SCONJ
emaj-173	195	13	businesses	business	NOUN
emaj-173	195	14	and	and	CCONJ
emaj-173	195	15	customers	customer	NOUN
emaj-173	195	16	to	to	PART
emaj-173	195	17	connect	connect	VERB
emaj-173	195	18	with	with	ADP
emaj-173	195	19	each	each	DET
emaj-173	195	20	other	other	ADJ
emaj-173	195	21	.	.	PUNCT
emaj-173	196	1	while	while	SCONJ
emaj-173	196	2	businesses	business	NOUN
emaj-173	196	3	aim	aim	VERB
emaj-173	196	4	to	to	PART
emaj-173	196	5	interact	interact	VERB
emaj-173	196	6	with	with	ADP
emaj-173	196	7	their	their	PRON
emaj-173	196	8	loyal	loyal	ADJ
emaj-173	196	9	customers	customer	NOUN
emaj-173	196	10	,	,	PUNCT
emaj-173	196	11	influence	influence	NOUN
emaj-173	196	12	brand	brand	NOUN
emaj-173	196	13	community	community	NOUN
emaj-173	196	14	members	member	NOUN
emaj-173	196	15	'	'	PART
emaj-173	196	16	perceptions	perception	NOUN
emaj-173	196	17	regarding	regard	VERB
emaj-173	196	18	the	the	DET
emaj-173	196	19	brand	brand	NOUN
emaj-173	196	20	,	,	PUNCT
emaj-173	196	21	spread	spread	VERB
emaj-173	196	22	information	information	NOUN
emaj-173	196	23	and	and	CCONJ
emaj-173	196	24	obtain	obtain	VERB
emaj-173	196	25	information	information	NOUN
emaj-173	196	26	from	from	ADP
emaj-173	196	27	them	they	PRON
emaj-173	196	28	,	,	PUNCT
emaj-173	196	29	applications	application	NOUN
emaj-173	196	30	performed	perform	VERB
emaj-173	196	31	online	online	ADV
emaj-173	196	32	and	and	CCONJ
emaj-173	196	33	offline	offline	ADJ
emaj-173	196	34	by	by	ADP
emaj-173	196	35	customers	customer	NOUN
emaj-173	196	36	have	have	AUX
emaj-173	196	37	gained	gain	VERB
emaj-173	196	38	value	value	NOUN
emaj-173	196	39	(	(	PUNCT
emaj-173	196	40	gummerus	gummerus	NOUN
emaj-173	196	41	et	et	PROPN
emaj-173	196	42	al	al	PROPN
emaj-173	196	43	.	.	PROPN
emaj-173	196	44	2012	2012	NUM
emaj-173	196	45	)	)	PUNCT
emaj-173	196	46	.	.	PUNCT
emaj-173	197	1	some	some	DET
emaj-173	197	2	studies	study	NOUN
emaj-173	197	3	investigating	investigate	VERB
emaj-173	197	4	the	the	DET
emaj-173	197	5	effect	effect	NOUN
emaj-173	197	6	of	of	ADP
emaj-173	197	7	brand	brand	NOUN
emaj-173	197	8	loyalty	loyalty	NOUN
emaj-173	197	9	on	on	ADP
emaj-173	197	10	purchase	purchase	NOUN
emaj-173	197	11	intention	intention	NOUN
emaj-173	197	12	were	be	AUX
emaj-173	197	13	found	find	VERB
emaj-173	197	14	in	in	ADP
emaj-173	197	15	the	the	DET
emaj-173	197	16	literature	literature	NOUN
emaj-173	197	17	.	.	PUNCT
emaj-173	198	1	in	in	ADP
emaj-173	198	2	a	a	DET
emaj-173	198	3	study	study	NOUN
emaj-173	198	4	in	in	ADP
emaj-173	198	5	which	which	PRON
emaj-173	198	6	luxury	luxury	NOUN
emaj-173	198	7	brand	brand	NOUN
emaj-173	198	8	communities	community	NOUN
emaj-173	198	9	in	in	ADP
emaj-173	198	10	social	social	ADJ
emaj-173	198	11	media	medium	NOUN
emaj-173	198	12	in	in	ADP
emaj-173	198	13	south	south	PROPN
emaj-173	198	14	korea	korea	PROPN
emaj-173	198	15	were	be	AUX
emaj-173	198	16	investigated	investigate	VERB
emaj-173	198	17	,	,	PUNCT
emaj-173	198	18	data	datum	NOUN
emaj-173	198	19	were	be	AUX
emaj-173	198	20	collected	collect	VERB
emaj-173	198	21	from	from	ADP
emaj-173	198	22	252	252	NUM
emaj-173	198	23	luxury	luxury	NOUN
emaj-173	198	24	brand	brand	NOUN
emaj-173	198	25	facebook	facebook	PROPN
emaj-173	198	26	fan	fan	PROPN
emaj-173	198	27	page	page	NOUN
emaj-173	198	28	members	member	NOUN
emaj-173	198	29	,	,	PUNCT
emaj-173	198	30	and	and	CCONJ
emaj-173	198	31	it	it	PRON
emaj-173	198	32	was	be	AUX
emaj-173	198	33	concluded	conclude	VERB
emaj-173	198	34	that	that	SCONJ
emaj-173	198	35	the	the	DET
emaj-173	198	36	luxury	luxury	NOUN
emaj-173	198	37	brand	brand	NOUN
emaj-173	198	38	attitude	attitude	NOUN
emaj-173	198	39	positively	positively	ADV
emaj-173	198	40	affected	affect	VERB
emaj-173	198	41	brand	brand	NOUN
emaj-173	198	42	loyalty	loyalty	NOUN
emaj-173	198	43	and	and	CCONJ
emaj-173	198	44	purchase	purchase	NOUN
emaj-173	198	45	intention	intention	NOUN
emaj-173	198	46	and	and	CCONJ
emaj-173	198	47	that	that	SCONJ
emaj-173	198	48	brand	brand	NOUN
emaj-173	198	49	loyalty	loyalty	NOUN
emaj-173	198	50	positively	positively	ADV
emaj-173	198	51	affected	affect	VERB
emaj-173	198	52	purchase	purchase	NOUN
emaj-173	198	53	intention	intention	NOUN
emaj-173	198	54	(	(	PUNCT
emaj-173	198	55	kim	kim	PROPN
emaj-173	198	56	and	and	CCONJ
emaj-173	198	57	lee	lee	PROPN
emaj-173	198	58	,	,	PUNCT
emaj-173	198	59	2017	2017	NUM
emaj-173	198	60	)	)	PUNCT
emaj-173	198	61	.	.	PUNCT
emaj-173	199	1	according	accord	VERB
emaj-173	199	2	to	to	ADP
emaj-173	199	3	the	the	DET
emaj-173	199	4	findings	finding	NOUN
emaj-173	199	5	of	of	ADP
emaj-173	199	6	a	a	DET
emaj-173	199	7	study	study	NOUN
emaj-173	199	8	on	on	ADP
emaj-173	199	9	brand	brand	NOUN
emaj-173	199	10	loyalty	loyalty	NOUN
emaj-173	199	11	in	in	ADP
emaj-173	199	12	social	social	ADJ
emaj-173	199	13	media	medium	NOUN
emaj-173	199	14	,	,	PUNCT
emaj-173	199	15	73	73	NUM
emaj-173	199	16	%	%	NOUN
emaj-173	199	17	of	of	ADP
emaj-173	199	18	the	the	DET
emaj-173	199	19	participants	participant	NOUN
emaj-173	199	20	followed	follow	VERB
emaj-173	199	21	brand	brand	NOUN
emaj-173	199	22	pages	page	NOUN
emaj-173	199	23	on	on	ADP
emaj-173	199	24	social	social	ADJ
emaj-173	199	25	media	medium	NOUN
emaj-173	199	26	.	.	PUNCT
emaj-173	200	1	the	the	DET
emaj-173	200	2	first	first	ADJ
emaj-173	200	3	reason	reason	NOUN
emaj-173	200	4	why	why	SCONJ
emaj-173	200	5	participants	participant	NOUN
emaj-173	200	6	followed	follow	VERB
emaj-173	200	7	brand	brand	NOUN
emaj-173	200	8	pages	page	NOUN
emaj-173	200	9	was	be	AUX
emaj-173	200	10	to	to	PART
emaj-173	200	11	get	get	VERB
emaj-173	200	12	general	general	ADJ
emaj-173	200	13	information	information	NOUN
emaj-173	200	14	about	about	ADP
emaj-173	200	15	new	new	ADJ
emaj-173	200	16	products	product	NOUN
emaj-173	200	17	.	.	PUNCT
emaj-173	201	1	in	in	ADP
emaj-173	201	2	this	this	DET
emaj-173	201	3	study	study	NOUN
emaj-173	201	4	,	,	PUNCT
emaj-173	201	5	it	it	PRON
emaj-173	201	6	was	be	AUX
emaj-173	201	7	concluded	conclude	VERB
emaj-173	201	8	that	that	SCONJ
emaj-173	201	9	there	there	PRON
emaj-173	201	10	was	be	VERB
emaj-173	201	11	a	a	DET
emaj-173	201	12	significant	significant	ADJ
emaj-173	201	13	and	and	CCONJ
emaj-173	201	14	positive	positive	ADJ
emaj-173	201	15	volume	volume	NOUN
emaj-173	201	16	9	9	NUM
emaj-173	201	17	no	no	DET
emaj-173	201	18	1	1	NUM
emaj-173	201	19	(	(	PUNCT
emaj-173	201	20	2019	2019	NUM
emaj-173	201	21	)	)	PUNCT
emaj-173	201	22	|	|	ADV
emaj-173	201	23	issn	issn	VERB
emaj-173	201	24	2158	2158	NUM
emaj-173	201	25	-	-	SYM
emaj-173	201	26	8708	8708	NUM
emaj-173	201	27	(	(	PUNCT
emaj-173	201	28	online	online	NOUN
emaj-173	201	29	)	)	PUNCT
emaj-173	201	30	|	|	ADV
emaj-173	201	31	doi	doi	X
emaj-173	201	32	10.5195	10.5195	NUM
emaj-173	201	33	/	/	SYM
emaj-173	201	34	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	202	1	|	|	NOUN
emaj-173	202	2	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	202	3	ayben	ayben	NOUN
emaj-173	202	4	ceyhan	ceyhan	VERB
emaj-173	202	5	emerging	emerge	VERB
emaj-173	202	6	markets	market	NOUN
emaj-173	202	7	journal	journal	NOUN
emaj-173	202	8	|	|	ADV
emaj-173	202	9	p	p	NOUN
emaj-173	202	10	a	a	DET
emaj-173	202	11	g	g	NOUN
emaj-173	202	12	e	e	NOUN
emaj-173	202	13	9	9	NUM
emaj-173	202	14	3	3	NUM
emaj-173	202	15	relationship	relationship	NOUN
emaj-173	202	16	between	between	ADP
emaj-173	202	17	brands	brand	NOUN
emaj-173	202	18	,	,	PUNCT
emaj-173	202	19	customer	customer	NOUN
emaj-173	202	20	satisfaction	satisfaction	NOUN
emaj-173	202	21	and	and	CCONJ
emaj-173	202	22	customer	customer	NOUN
emaj-173	202	23	loyalty	loyalty	NOUN
emaj-173	202	24	.	.	PUNCT
emaj-173	203	1	based	base	VERB
emaj-173	203	2	on	on	ADP
emaj-173	203	3	this	this	DET
emaj-173	203	4	finding	finding	NOUN
emaj-173	203	5	,	,	PUNCT
emaj-173	203	6	researchers	researcher	NOUN
emaj-173	203	7	propose	propose	VERB
emaj-173	203	8	that	that	SCONJ
emaj-173	203	9	brand	brand	NOUN
emaj-173	203	10	pages	page	NOUN
emaj-173	203	11	can	can	AUX
emaj-173	203	12	be	be	AUX
emaj-173	203	13	used	use	VERB
emaj-173	203	14	positively	positively	ADV
emaj-173	203	15	to	to	PART
emaj-173	203	16	achieve	achieve	VERB
emaj-173	203	17	and	and	CCONJ
emaj-173	203	18	maintain	maintain	VERB
emaj-173	203	19	customer	customer	NOUN
emaj-173	203	20	loyalty	loyalty	NOUN
emaj-173	203	21	.	.	PUNCT
emaj-173	204	1	furthermore	furthermore	ADV
emaj-173	204	2	,	,	PUNCT
emaj-173	204	3	it	it	PRON
emaj-173	204	4	was	be	AUX
emaj-173	204	5	concluded	conclude	VERB
emaj-173	204	6	that	that	SCONJ
emaj-173	204	7	users	user	NOUN
emaj-173	204	8	exhibited	exhibit	VERB
emaj-173	204	9	behavioral	behavioral	ADJ
emaj-173	204	10	loyalty	loyalty	NOUN
emaj-173	204	11	more	more	ADJ
emaj-173	204	12	than	than	ADP
emaj-173	204	13	attitudinal	attitudinal	ADJ
emaj-173	204	14	loyalty	loyalty	NOUN
emaj-173	204	15	and	and	CCONJ
emaj-173	204	16	that	that	SCONJ
emaj-173	204	17	they	they	PRON
emaj-173	204	18	were	be	AUX
emaj-173	204	19	more	more	ADV
emaj-173	204	20	likely	likely	ADJ
emaj-173	204	21	to	to	PART
emaj-173	204	22	purchase	purchase	VERB
emaj-173	204	23	the	the	DET
emaj-173	204	24	products	product	NOUN
emaj-173	204	25	and	and	CCONJ
emaj-173	204	26	services	service	NOUN
emaj-173	204	27	of	of	ADP
emaj-173	204	28	the	the	DET
emaj-173	204	29	brands	brand	NOUN
emaj-173	204	30	they	they	PRON
emaj-173	204	31	follow	follow	VERB
emaj-173	204	32	on	on	ADP
emaj-173	204	33	social	social	ADJ
emaj-173	204	34	media	medium	NOUN
emaj-173	204	35	(	(	PUNCT
emaj-173	204	36	nisar	nisar	ADJ
emaj-173	204	37	and	and	CCONJ
emaj-173	204	38	whitehead	whitehead	PROPN
emaj-173	204	39	2016	2016	NUM
emaj-173	204	40	)	)	PUNCT
emaj-173	204	41	.	.	PUNCT
emaj-173	205	1	according	accord	VERB
emaj-173	205	2	to	to	ADP
emaj-173	205	3	the	the	DET
emaj-173	205	4	findings	finding	NOUN
emaj-173	205	5	of	of	ADP
emaj-173	205	6	another	another	DET
emaj-173	205	7	study	study	NOUN
emaj-173	205	8	,	,	PUNCT
emaj-173	205	9	brand	brand	NOUN
emaj-173	205	10	communities	community	NOUN
emaj-173	205	11	created	create	VERB
emaj-173	205	12	on	on	ADP
emaj-173	205	13	social	social	ADJ
emaj-173	205	14	media	medium	NOUN
emaj-173	205	15	positively	positively	ADV
emaj-173	205	16	affect	affect	VERB
emaj-173	205	17	the	the	DET
emaj-173	205	18	customer	customer	NOUN
emaj-173	205	19	and	and	CCONJ
emaj-173	205	20	product	product	NOUN
emaj-173	205	21	,	,	PUNCT
emaj-173	205	22	customer	customer	NOUN
emaj-173	205	23	and	and	CCONJ
emaj-173	205	24	brand	brand	NOUN
emaj-173	205	25	,	,	PUNCT
emaj-173	205	26	customer	customer	NOUN
emaj-173	205	27	and	and	CCONJ
emaj-173	205	28	business	business	NOUN
emaj-173	205	29	,	,	PUNCT
emaj-173	205	30	and	and	CCONJ
emaj-173	205	31	customer	customer	NOUN
emaj-173	205	32	and	and	CCONJ
emaj-173	205	33	other	other	ADJ
emaj-173	205	34	customer	customer	NOUN
emaj-173	205	35	relations	relation	NOUN
emaj-173	205	36	,	,	PUNCT
emaj-173	205	37	which	which	PRON
emaj-173	205	38	positively	positively	ADV
emaj-173	205	39	affects	affect	VERB
emaj-173	205	40	brand	brand	NOUN
emaj-173	205	41	trust	trust	PROPN
emaj-173	205	42	.	.	PUNCT
emaj-173	206	1	it	it	PRON
emaj-173	206	2	was	be	AUX
emaj-173	206	3	concluded	conclude	VERB
emaj-173	206	4	that	that	SCONJ
emaj-173	206	5	trust	trust	NOUN
emaj-173	206	6	also	also	ADV
emaj-173	206	7	had	have	VERB
emaj-173	206	8	a	a	DET
emaj-173	206	9	positive	positive	ADJ
emaj-173	206	10	effect	effect	NOUN
emaj-173	206	11	on	on	ADP
emaj-173	206	12	brand	brand	NOUN
emaj-173	206	13	loyalty	loyalty	NOUN
emaj-173	206	14	.	.	PUNCT
emaj-173	207	1	furthermore	furthermore	ADV
emaj-173	207	2	,	,	PUNCT
emaj-173	207	3	brand	brand	PROPN
emaj-173	207	4	trust	trust	NOUN
emaj-173	207	5	plays	play	VERB
emaj-173	207	6	a	a	DET
emaj-173	207	7	mediating	mediate	VERB
emaj-173	207	8	role	role	NOUN
emaj-173	207	9	in	in	ADP
emaj-173	207	10	transforming	transform	VERB
emaj-173	207	11	the	the	DET
emaj-173	207	12	effects	effect	NOUN
emaj-173	207	13	of	of	ADP
emaj-173	207	14	improved	improved	ADJ
emaj-173	207	15	relations	relation	NOUN
emaj-173	207	16	in	in	ADP
emaj-173	207	17	the	the	DET
emaj-173	207	18	brand	brand	NOUN
emaj-173	207	19	community	community	NOUN
emaj-173	207	20	into	into	ADP
emaj-173	207	21	brand	brand	NOUN
emaj-173	207	22	loyalty	loyalty	NOUN
emaj-173	207	23	(	(	PUNCT
emaj-173	207	24	laroche	laroche	PROPN
emaj-173	207	25	et	et	PROPN
emaj-173	207	26	al	al	PROPN
emaj-173	207	27	.	.	PROPN
emaj-173	207	28	2013	2013	NUM
emaj-173	207	29	)	)	PUNCT
emaj-173	207	30	.	.	PUNCT
emaj-173	208	1	the	the	DET
emaj-173	208	2	research	research	NOUN
emaj-173	208	3	hypotheses	hypothesis	NOUN
emaj-173	208	4	created	create	VERB
emaj-173	208	5	in	in	ADP
emaj-173	208	6	the	the	DET
emaj-173	208	7	light	light	NOUN
emaj-173	208	8	of	of	ADP
emaj-173	208	9	all	all	DET
emaj-173	208	10	this	this	DET
emaj-173	208	11	information	information	NOUN
emaj-173	208	12	are	be	AUX
emaj-173	208	13	presented	present	VERB
emaj-173	208	14	in	in	ADP
emaj-173	208	15	table	table	NOUN
emaj-173	208	16	1	1	NUM
emaj-173	208	17	.	.	PUNCT
emaj-173	208	18	table	table	NOUN
emaj-173	208	19	1	1	NUM
emaj-173	208	20	:	:	PUNCT
emaj-173	208	21	research	research	NOUN
emaj-173	208	22	hypotheses	hypothesis	NOUN
emaj-173	208	23	iv	iv	NOUN
emaj-173	208	24	.	.	PUNCT
emaj-173	208	25	methodology	methodology	NOUN
emaj-173	208	26	study	study	NOUN
emaj-173	208	27	design	design	NOUN
emaj-173	208	28	students	student	NOUN
emaj-173	208	29	studying	study	VERB
emaj-173	208	30	in	in	ADP
emaj-173	208	31	associate	associate	NOUN
emaj-173	208	32	’s	’s	ADV
emaj-173	208	33	,	,	PUNCT
emaj-173	208	34	undergraduate	undergraduate	ADJ
emaj-173	208	35	and	and	CCONJ
emaj-173	208	36	postgraduate	postgraduate	ADJ
emaj-173	208	37	programs	program	NOUN
emaj-173	208	38	in	in	ADP
emaj-173	208	39	beykent	beykent	NOUN
emaj-173	208	40	university	university	NOUN
emaj-173	208	41	between	between	ADP
emaj-173	208	42	the	the	DET
emaj-173	208	43	years	year	NOUN
emaj-173	208	44	2017	2017	NUM
emaj-173	208	45	and	and	CCONJ
emaj-173	208	46	2018	2018	NUM
emaj-173	208	47	were	be	AUX
emaj-173	208	48	selected	select	VERB
emaj-173	208	49	as	as	ADP
emaj-173	208	50	the	the	DET
emaj-173	208	51	universe	universe	NOUN
emaj-173	208	52	.	.	PUNCT
emaj-173	209	1	the	the	DET
emaj-173	209	2	number	number	NOUN
emaj-173	209	3	of	of	ADP
emaj-173	209	4	students	student	NOUN
emaj-173	209	5	studying	study	VERB
emaj-173	209	6	in	in	ADP
emaj-173	209	7	associate	associate	NOUN
emaj-173	209	8	’s	’s	ADV
emaj-173	209	9	,	,	PUNCT
emaj-173	209	10	undergraduate	undergraduate	ADJ
emaj-173	209	11	and	and	CCONJ
emaj-173	209	12	postgraduate	postgraduate	ADJ
emaj-173	209	13	programs	program	NOUN
emaj-173	209	14	at	at	ADP
emaj-173	209	15	beykent	beykent	NOUN
emaj-173	209	16	university	university	NOUN
emaj-173	209	17	between	between	ADP
emaj-173	209	18	the	the	DET
emaj-173	209	19	years	year	NOUN
emaj-173	209	20	2017	2017	NUM
emaj-173	209	21	and	and	CCONJ
emaj-173	209	22	2018	2018	NUM
emaj-173	209	23	was	be	AUX
emaj-173	209	24	23.618	23.618	NUM
emaj-173	209	25	.	.	PUNCT
emaj-173	210	1	the	the	DET
emaj-173	210	2	questionnaire	questionnaire	NOUN
emaj-173	210	3	form	form	NOUN
emaj-173	210	4	,	,	PUNCT
emaj-173	210	5	which	which	PRON
emaj-173	210	6	was	be	AUX
emaj-173	210	7	prepared	prepare	VERB
emaj-173	210	8	in	in	ADP
emaj-173	210	9	accordance	accordance	NOUN
emaj-173	210	10	with	with	ADP
emaj-173	210	11	the	the	DET
emaj-173	210	12	objectives	objective	NOUN
emaj-173	210	13	of	of	ADP
emaj-173	210	14	the	the	DET
emaj-173	210	15	study	study	NOUN
emaj-173	210	16	,	,	PUNCT
emaj-173	210	17	consists	consist	VERB
emaj-173	210	18	of	of	ADP
emaj-173	210	19	five	five	NUM
emaj-173	210	20	parts	part	NOUN
emaj-173	210	21	.	.	PUNCT
emaj-173	211	1	the	the	DET
emaj-173	211	2	first	first	ADJ
emaj-173	211	3	part	part	NOUN
emaj-173	211	4	consists	consist	VERB
emaj-173	211	5	of	of	ADP
emaj-173	211	6	nine	nine	NUM
emaj-173	211	7	categorical	categorical	ADJ
emaj-173	211	8	questions	question	NOUN
emaj-173	211	9	prepared	prepare	VERB
emaj-173	211	10	to	to	PART
emaj-173	211	11	collect	collect	VERB
emaj-173	211	12	the	the	DET
emaj-173	211	13	statistics	statistic	NOUN
emaj-173	211	14	related	relate	VERB
emaj-173	211	15	to	to	ADP
emaj-173	211	16	the	the	DET
emaj-173	211	17	demographic	demographic	ADJ
emaj-173	211	18	and	and	CCONJ
emaj-173	211	19	descriptive	descriptive	ADJ
emaj-173	211	20	characteristics	characteristic	NOUN
emaj-173	211	21	of	of	ADP
emaj-173	211	22	the	the	DET
emaj-173	211	23	participants	participant	NOUN
emaj-173	211	24	.	.	PUNCT
emaj-173	212	1	the	the	DET
emaj-173	212	2	second	second	ADJ
emaj-173	212	3	part	part	NOUN
emaj-173	212	4	is	be	AUX
emaj-173	212	5	a	a	DET
emaj-173	212	6	ready	ready	ADJ
emaj-173	212	7	scale	scale	NOUN
emaj-173	212	8	consisting	consist	VERB
emaj-173	212	9	of	of	ADP
emaj-173	212	10	23	23	NUM
emaj-173	212	11	5	5	NUM
emaj-173	212	12	-	-	PUNCT
emaj-173	212	13	point	point	NOUN
emaj-173	212	14	likert	likert	ADJ
emaj-173	212	15	-	-	PUNCT
emaj-173	212	16	type	type	NOUN
emaj-173	212	17	questions	question	NOUN
emaj-173	212	18	designed	design	VERB
emaj-173	212	19	to	to	PART
emaj-173	212	20	measure	measure	VERB
emaj-173	212	21	consumers	consumer	NOUN
emaj-173	212	22	'	'	PART
emaj-173	212	23	perceptions	perception	NOUN
emaj-173	212	24	regarding	regard	VERB
emaj-173	212	25	social	social	ADJ
emaj-173	212	26	media	medium	NOUN
emaj-173	212	27	marketing	marketing	NOUN
emaj-173	212	28	applications	application	NOUN
emaj-173	212	29	in	in	ADP
emaj-173	212	30	five	five	NUM
emaj-173	212	31	sub	sub	NOUN
emaj-173	212	32	-	-	NOUN
emaj-173	212	33	dimensions	dimension	NOUN
emaj-173	212	34	.	.	PUNCT
emaj-173	213	1	the	the	DET
emaj-173	213	2	third	third	ADJ
emaj-173	213	3	part	part	NOUN
emaj-173	213	4	is	be	AUX
emaj-173	213	5	a	a	DET
emaj-173	213	6	ready	ready	ADJ
emaj-173	213	7	scale	scale	NOUN
emaj-173	213	8	consisting	consist	VERB
emaj-173	213	9	of	of	ADP
emaj-173	213	10	five	five	NUM
emaj-173	213	11	5	5	NUM
emaj-173	213	12	-	-	PUNCT
emaj-173	213	13	point	point	NOUN
emaj-173	213	14	likert	likert	ADJ
emaj-173	213	15	-	-	PUNCT
emaj-173	213	16	type	type	NOUN
emaj-173	213	17	questions	question	NOUN
emaj-173	213	18	designed	design	VERB
emaj-173	213	19	to	to	PART
emaj-173	213	20	measure	measure	VERB
emaj-173	213	21	consumer	consumer	NOUN
emaj-173	213	22	engagement	engagement	NOUN
emaj-173	213	23	with	with	ADP
emaj-173	213	24	brand	brand	NOUN
emaj-173	213	25	’s	’s	PART
emaj-173	213	26	instagram	instagram	PROPN
emaj-173	213	27	page	page	NOUN
emaj-173	213	28	followed	follow	VERB
emaj-173	213	29	by	by	ADP
emaj-173	213	30	the	the	DET
emaj-173	213	31	participants	participant	NOUN
emaj-173	213	32	.	.	PUNCT
emaj-173	214	1	the	the	DET
emaj-173	214	2	fourth	fourth	ADJ
emaj-173	214	3	part	part	NOUN
emaj-173	214	4	is	be	AUX
emaj-173	214	5	a	a	DET
emaj-173	214	6	ready	ready	ADJ
emaj-173	214	7	scale	scale	NOUN
emaj-173	214	8	consisting	consist	VERB
emaj-173	214	9	of	of	ADP
emaj-173	214	10	six	six	NUM
emaj-173	214	11	5	5	NUM
emaj-173	214	12	-	-	PUNCT
emaj-173	214	13	point	point	NOUN
emaj-173	214	14	likert	likert	ADJ
emaj-173	214	15	-	-	PUNCT
emaj-173	214	16	type	type	NOUN
emaj-173	214	17	questions	question	NOUN
emaj-173	214	18	designed	design	VERB
emaj-173	214	19	to	to	PART
emaj-173	214	20	measure	measure	VERB
emaj-173	214	21	the	the	DET
emaj-173	214	22	level	level	NOUN
emaj-173	214	23	of	of	ADP
emaj-173	214	24	consumers	consumer	NOUN
emaj-173	214	25	’	'	PUNCT
emaj-173	214	26	loyalty	loyalty	NOUN
emaj-173	214	27	to	to	ADP
emaj-173	214	28	the	the	DET
emaj-173	214	29	brand	brand	NOUN
emaj-173	214	30	they	they	PRON
emaj-173	214	31	follow	follow	VERB
emaj-173	214	32	.	.	PUNCT
emaj-173	215	1	the	the	DET
emaj-173	215	2	last	last	ADJ
emaj-173	215	3	part	part	NOUN
emaj-173	215	4	is	be	AUX
emaj-173	215	5	a	a	DET
emaj-173	215	6	ready	ready	ADJ
emaj-173	215	7	scale	scale	NOUN
emaj-173	215	8	consisting	consist	VERB
emaj-173	215	9	of	of	ADP
emaj-173	215	10	three	three	NUM
emaj-173	215	11	5	5	NUM
emaj-173	215	12	-	-	PUNCT
emaj-173	215	13	point	point	NOUN
emaj-173	215	14	likert	likert	ADJ
emaj-173	215	15	-	-	PUNCT
emaj-173	215	16	type	type	NOUN
emaj-173	215	17	questions	question	NOUN
emaj-173	215	18	designed	design	VERB
emaj-173	215	19	to	to	PART
emaj-173	215	20	measure	measure	VERB
emaj-173	215	21	consumers	consumer	NOUN
emaj-173	215	22	’	'	PUNCT
emaj-173	215	23	purchase	purchase	NOUN
emaj-173	215	24	intention	intention	NOUN
emaj-173	215	25	of	of	ADP
emaj-173	215	26	the	the	DET
emaj-173	215	27	products	product	NOUN
emaj-173	215	28	of	of	ADP
emaj-173	215	29	the	the	DET
emaj-173	215	30	brand	brand	NOUN
emaj-173	215	31	they	they	PRON
emaj-173	215	32	follow	follow	VERB
emaj-173	215	33	.	.	PUNCT
emaj-173	216	1	scales	scale	NOUN
emaj-173	216	2	:	:	PUNCT
emaj-173	216	3	the	the	DET
emaj-173	216	4	level	level	NOUN
emaj-173	216	5	of	of	ADP
emaj-173	216	6	perception	perception	NOUN
emaj-173	216	7	regarding	regard	VERB
emaj-173	216	8	social	social	ADJ
emaj-173	216	9	media	medium	NOUN
emaj-173	216	10	marketing	marketing	NOUN
emaj-173	216	11	applications	application	NOUN
emaj-173	216	12	-functional	-functional	ADJ
emaj-173	216	13	value	value	NOUN
emaj-173	216	14	hedonic	hedonic	ADJ
emaj-173	216	15	value	value	NOUN
emaj-173	216	16	social	social	ADJ
emaj-173	216	17	value	value	NOUN
emaj-173	216	18	co	co	NOUN
emaj-173	216	19	-	-	NOUN
emaj-173	216	20	creation	creation	NOUN
emaj-173	216	21	value	value	NOUN
emaj-173	216	22	self	self	NOUN
emaj-173	216	23	-	-	PUNCT
emaj-173	216	24	brand	brand	NOUN
emaj-173	216	25	image	image	NOUN
emaj-173	216	26	congruency	congruency	NOUN
emaj-173	216	27	consumer	consumer	NOUN
emaj-173	216	28	engagement	engagement	NOUN
emaj-173	216	29	with	with	ADP
emaj-173	216	30	brand	brand	NOUN
emaj-173	216	31	’s	’s	PART
emaj-173	216	32	instagram	instagram	PROPN
emaj-173	216	33	page	page	NOUN
emaj-173	216	34	(	(	PUNCT
emaj-173	216	35	bip	bip	PROPN
emaj-173	216	36	)	)	PUNCT
emaj-173	216	37	brand	brand	NOUN
emaj-173	216	38	loyalty	loyalty	NOUN
emaj-173	216	39	purchase	purchase	NOUN
emaj-173	216	40	intention	intention	NOUN
emaj-173	216	41	in	in	ADP
emaj-173	216	42	this	this	DET
emaj-173	216	43	article	article	NOUN
emaj-173	216	44	,	,	PUNCT
emaj-173	216	45	the	the	DET
emaj-173	216	46	perception	perception	NOUN
emaj-173	216	47	scale	scale	NOUN
emaj-173	216	48	regarding	regard	VERB
emaj-173	216	49	marketing	marketing	NOUN
emaj-173	216	50	applications	application	NOUN
emaj-173	216	51	consisting	consist	VERB
emaj-173	216	52	of	of	ADP
emaj-173	216	53	functional	functional	ADJ
emaj-173	216	54	value	value	NOUN
emaj-173	216	55	,	,	PUNCT
emaj-173	216	56	hedonic	hedonic	ADJ
emaj-173	216	57	value	value	NOUN
emaj-173	216	58	,	,	PUNCT
emaj-173	216	59	social	social	ADJ
emaj-173	216	60	value	value	NOUN
emaj-173	216	61	,	,	PUNCT
emaj-173	216	62	co	co	NOUN
emaj-173	216	63	-	-	NOUN
emaj-173	216	64	creation	creation	NOUN
emaj-173	216	65	value	value	NOUN
emaj-173	216	66	and	and	CCONJ
emaj-173	216	67	selfbrand	selfbrand	NOUN
emaj-173	216	68	image	image	NOUN
emaj-173	216	69	congruency	congruency	NOUN
emaj-173	216	70	,	,	PUNCT
emaj-173	216	71	consumer	consumer	NOUN
emaj-173	216	72	engagement	engagement	NOUN
emaj-173	216	73	and	and	CCONJ
emaj-173	216	74	the	the	DET
emaj-173	216	75	brand	brand	NOUN
emaj-173	216	76	loyalty	loyalty	NOUN
emaj-173	216	77	scale	scale	NOUN
emaj-173	216	78	were	be	AUX
emaj-173	216	79	taken	take	VERB
emaj-173	216	80	from	from	ADP
emaj-173	216	81	de	de	PROPN
emaj-173	216	82	vries	vries	PROPN
emaj-173	216	83	and	and	CCONJ
emaj-173	216	84	carlson	carlson	PROPN
emaj-173	216	85	’s	’s	PART
emaj-173	216	86	article	article	NOUN
emaj-173	216	87	titled	title	VERB
emaj-173	216	88	“	"	PUNCT
emaj-173	216	89	examining	examine	VERB
emaj-173	216	90	the	the	DET
emaj-173	216	91	drivers	driver	NOUN
emaj-173	216	92	and	and	CCONJ
emaj-173	216	93	brand	brand	NOUN
emaj-173	216	94	performance	performance	NOUN
emaj-173	216	95	implications	implication	NOUN
emaj-173	216	96	of	of	ADP
emaj-173	216	97	customer	customer	NOUN
emaj-173	216	98	engagement	engagement	NOUN
emaj-173	216	99	with	with	ADP
emaj-173	216	100	brands	brand	NOUN
emaj-173	216	101	in	in	ADP
emaj-173	216	102	the	the	DET
emaj-173	216	103	social	social	ADJ
emaj-173	216	104	media	medium	NOUN
emaj-173	216	105	environment	environment	NOUN
emaj-173	216	106	”	"	PUNCT
emaj-173	216	107	.	.	PUNCT
emaj-173	217	1	in	in	ADP
emaj-173	217	2	this	this	DET
emaj-173	217	3	article	article	NOUN
emaj-173	217	4	,	,	PUNCT
emaj-173	217	5	the	the	DET
emaj-173	217	6	items	item	NOUN
emaj-173	217	7	measuring	measure	VERB
emaj-173	217	8	functional	functional	ADJ
emaj-173	217	9	value	value	NOUN
emaj-173	217	10	,	,	PUNCT
emaj-173	217	11	hedonic	hedonic	ADJ
emaj-173	217	12	value	value	NOUN
emaj-173	217	13	,	,	PUNCT
emaj-173	217	14	social	social	ADJ
emaj-173	217	15	value	value	NOUN
emaj-173	217	16	,	,	PUNCT
emaj-173	217	17	and	and	CCONJ
emaj-173	217	18	consumer	consumer	NOUN
emaj-173	217	19	engagement	engagement	NOUN
emaj-173	217	20	structures	structure	NOUN
emaj-173	217	21	were	be	AUX
emaj-173	217	22	adapted	adapt	VERB
emaj-173	217	23	from	from	ADP
emaj-173	217	24	jahn	jahn	NOUN
emaj-173	217	25	and	and	CCONJ
emaj-173	217	26	kunz	kunz	PROPN
emaj-173	217	27	(	(	PUNCT
emaj-173	217	28	2012	2012	NUM
emaj-173	217	29	)	)	PUNCT
emaj-173	217	30	.	.	PUNCT
emaj-173	218	1	the	the	DET
emaj-173	218	2	co	co	NOUN
emaj-173	218	3	-	-	NOUN
emaj-173	218	4	creation	creation	NOUN
emaj-173	218	5	value	value	NOUN
emaj-173	218	6	scale	scale	NOUN
emaj-173	218	7	consisting	consist	VERB
emaj-173	218	8	of	of	ADP
emaj-173	218	9	six	six	NUM
emaj-173	218	10	items	item	NOUN
emaj-173	218	11	was	be	AUX
emaj-173	218	12	adapted	adapt	VERB
emaj-173	218	13	from	from	ADP
emaj-173	218	14	o’cass	o’cass	PROPN
emaj-173	218	15	and	and	CCONJ
emaj-173	218	16	ngo	ngo	PROPN
emaj-173	218	17	(	(	PUNCT
emaj-173	218	18	2011	2011	NUM
emaj-173	218	19	)	)	PUNCT
emaj-173	218	20	.	.	PUNCT
emaj-173	219	1	the	the	DET
emaj-173	219	2	five	five	NUM
emaj-173	219	3	-	-	PUNCT
emaj-173	219	4	item	item	NOUN
emaj-173	219	5	scale	scale	NOUN
emaj-173	219	6	of	of	ADP
emaj-173	219	7	self	self	NOUN
emaj-173	219	8	-	-	PUNCT
emaj-173	219	9	brand	brand	NOUN
emaj-173	219	10	image	image	NOUN
emaj-173	219	11	congruency	congruency	NOUN
emaj-173	219	12	was	be	AUX
emaj-173	219	13	adapted	adapt	VERB
emaj-173	219	14	from	from	ADP
emaj-173	219	15	hohenstein	hohenstein	PROPN
emaj-173	219	16	et	et	PROPN
emaj-173	219	17	al	al	PROPN
emaj-173	219	18	.	.	PROPN
emaj-173	220	1	(	(	PUNCT
emaj-173	220	2	2017	2017	NUM
emaj-173	220	3	)	)	PUNCT
emaj-173	220	4	.	.	PUNCT
emaj-173	221	1	the	the	DET
emaj-173	221	2	criteria	criterion	NOUN
emaj-173	221	3	used	use	VERB
emaj-173	221	4	to	to	PART
emaj-173	221	5	evaluate	evaluate	VERB
emaj-173	221	6	brand	brand	NOUN
emaj-173	221	7	loyalty	loyalty	NOUN
emaj-173	221	8	were	be	AUX
emaj-173	221	9	adapted	adapt	VERB
emaj-173	221	10	from	from	ADP
emaj-173	221	11	zeithaml	zeithaml	PROPN
emaj-173	221	12	et	et	PROPN
emaj-173	221	13	al	al	PROPN
emaj-173	221	14	.	.	PROPN
emaj-173	222	1	(	(	PUNCT
emaj-173	222	2	1996	1996	NUM
emaj-173	222	3	)	)	PUNCT
emaj-173	222	4	(	(	PUNCT
emaj-173	222	5	de	de	X
emaj-173	222	6	vries	vries	PROPN
emaj-173	222	7	and	and	CCONJ
emaj-173	222	8	carlson	carlson	PROPN
emaj-173	222	9	2014	2014	NUM
emaj-173	222	10	)	)	PUNCT
emaj-173	222	11	.	.	PUNCT
emaj-173	223	1	the	the	DET
emaj-173	223	2	purchase	purchase	NOUN
emaj-173	223	3	intention	intention	NOUN
emaj-173	223	4	scale	scale	NOUN
emaj-173	223	5	was	be	AUX
emaj-173	223	6	taken	take	VERB
emaj-173	223	7	from	from	ADP
emaj-173	223	8	the	the	DET
emaj-173	223	9	article	article	NOUN
emaj-173	223	10	of	of	ADP
emaj-173	223	11	shang	shang	PROPN
emaj-173	223	12	et	et	PROPN
emaj-173	223	13	al	al	PROPN
emaj-173	223	14	.	.	PROPN
emaj-173	224	1	titled	title	VERB
emaj-173	224	2	“	"	PUNCT
emaj-173	224	3	generating	generate	VERB
emaj-173	224	4	consumer	consumer	NOUN
emaj-173	224	5	resonance	resonance	NOUN
emaj-173	224	6	for	for	ADP
emaj-173	224	7	purchase	purchase	NOUN
emaj-173	224	8	intention	intention	NOUN
emaj-173	224	9	on	on	ADP
emaj-173	224	10	social	social	ADJ
emaj-173	224	11	network	network	NOUN
emaj-173	224	12	sites	site	NOUN
emaj-173	224	13	”	"	PUNCT
emaj-173	224	14	.	.	PUNCT
emaj-173	225	1	in	in	ADP
emaj-173	225	2	this	this	DET
emaj-173	225	3	article	article	NOUN
emaj-173	225	4	,	,	PUNCT
emaj-173	225	5	the	the	DET
emaj-173	225	6	purchase	purchase	NOUN
emaj-173	225	7	intention	intention	NOUN
emaj-173	225	8	scale	scale	NOUN
emaj-173	225	9	was	be	AUX
emaj-173	225	10	adapted	adapt	VERB
emaj-173	225	11	from	from	ADP
emaj-173	225	12	lu	lu	PROPN
emaj-173	225	13	et	et	PROPN
emaj-173	225	14	al	al	PROPN
emaj-173	225	15	.	.	PROPN
emaj-173	226	1	(	(	PUNCT
emaj-173	226	2	2010	2010	NUM
emaj-173	226	3	)	)	PUNCT
emaj-173	226	4	(	(	PUNCT
emaj-173	226	5	shang	shang	PROPN
emaj-173	226	6	et	et	PROPN
emaj-173	226	7	al	al	PROPN
emaj-173	226	8	.	.	PROPN
emaj-173	226	9	2017	2017	NUM
emaj-173	226	10	)	)	PUNCT
emaj-173	226	11	.	.	PUNCT
emaj-173	227	1	sample	sample	NOUN
emaj-173	227	2	profile	profile	VERB
emaj-173	227	3	a	a	DET
emaj-173	227	4	total	total	NOUN
emaj-173	227	5	of	of	ADP
emaj-173	227	6	1.103	1.103	NUM
emaj-173	227	7	questionnaires	questionnaire	NOUN
emaj-173	227	8	were	be	AUX
emaj-173	227	9	completed	complete	VERB
emaj-173	227	10	,	,	PUNCT
emaj-173	227	11	and	and	CCONJ
emaj-173	227	12	there	there	PRON
emaj-173	227	13	were	be	VERB
emaj-173	227	14	1.078	1.078	NUM
emaj-173	227	15	questionnaires	questionnaire	NOUN
emaj-173	227	16	available	available	ADJ
emaj-173	227	17	after	after	ADP
emaj-173	227	18	screening	screen	VERB
emaj-173	227	19	.	.	PUNCT
emaj-173	228	1	based	base	VERB
emaj-173	228	2	on	on	ADP
emaj-173	228	3	this	this	DET
emaj-173	228	4	sample	sample	NOUN
emaj-173	228	5	,	,	PUNCT
emaj-173	228	6	58	58	NUM
emaj-173	228	7	%	%	NOUN
emaj-173	228	8	of	of	ADP
emaj-173	228	9	respondents	respondent	NOUN
emaj-173	228	10	were	be	AUX
emaj-173	228	11	female	female	ADJ
emaj-173	228	12	and	and	CCONJ
emaj-173	228	13	42	42	NUM
emaj-173	228	14	%	%	NOUN
emaj-173	228	15	were	be	AUX
emaj-173	228	16	male	male	ADJ
emaj-173	228	17	.	.	PUNCT
emaj-173	229	1	the	the	DET
emaj-173	229	2	majority	majority	NOUN
emaj-173	229	3	were	be	AUX
emaj-173	229	4	in	in	ADP
emaj-173	229	5	the	the	DET
emaj-173	229	6	18	18	NUM
emaj-173	229	7	-	-	SYM
emaj-173	229	8	24	24	NUM
emaj-173	229	9	age	age	NOUN
emaj-173	229	10	group	group	NOUN
emaj-173	229	11	(	(	PUNCT
emaj-173	229	12	86.3	86.3	NUM
emaj-173	229	13	%	%	NOUN
emaj-173	229	14	)	)	PUNCT
emaj-173	229	15	since	since	SCONJ
emaj-173	229	16	the	the	DET
emaj-173	229	17	sample	sample	NOUN
emaj-173	229	18	consisted	consist	VERB
emaj-173	229	19	of	of	ADP
emaj-173	229	20	students	student	NOUN
emaj-173	229	21	,	,	PUNCT
emaj-173	229	22	and	and	CCONJ
emaj-173	229	23	13.7	13.7	NUM
emaj-173	229	24	%	%	NOUN
emaj-173	229	25	of	of	ADP
emaj-173	229	26	them	they	PRON
emaj-173	229	27	were	be	AUX
emaj-173	229	28	at	at	ADP
emaj-173	229	29	the	the	DET
emaj-173	229	30	age	age	NOUN
emaj-173	229	31	of	of	ADP
emaj-173	229	32	25	25	NUM
emaj-173	229	33	and	and	CCONJ
emaj-173	229	34	older	old	ADJ
emaj-173	229	35	.	.	PUNCT
emaj-173	230	1	while	while	SCONJ
emaj-173	230	2	27	27	NUM
emaj-173	230	3	%	%	NOUN
emaj-173	230	4	of	of	ADP
emaj-173	230	5	them	they	PRON
emaj-173	230	6	were	be	AUX
emaj-173	230	7	studying	study	VERB
emaj-173	230	8	in	in	ADP
emaj-173	230	9	the	the	DET
emaj-173	230	10	associate	associate	NOUN
emaj-173	230	11	’s	’s	PART
emaj-173	230	12	program	program	NOUN
emaj-173	230	13	,	,	PUNCT
emaj-173	230	14	65.1	65.1	NUM
emaj-173	230	15	%	%	NOUN
emaj-173	230	16	and	and	CCONJ
emaj-173	230	17	7.9	7.9	NUM
emaj-173	230	18	%	%	NOUN
emaj-173	230	19	of	of	ADP
emaj-173	230	20	them	they	PRON
emaj-173	230	21	were	be	AUX
emaj-173	230	22	studying	study	VERB
emaj-173	230	23	in	in	ADP
emaj-173	230	24	the	the	DET
emaj-173	230	25	undergraduate	undergraduate	NOUN
emaj-173	230	26	and	and	CCONJ
emaj-173	230	27	postgraduate	postgraduate	NOUN
emaj-173	230	28	programs	program	NOUN
emaj-173	230	29	,	,	PUNCT
emaj-173	230	30	respectively	respectively	ADV
emaj-173	230	31	.	.	PUNCT
emaj-173	231	1	of	of	ADP
emaj-173	231	2	the	the	DET
emaj-173	231	3	participants	participant	NOUN
emaj-173	231	4	,	,	PUNCT
emaj-173	231	5	59.6	59.6	NUM
emaj-173	231	6	%	%	NOUN
emaj-173	231	7	had	have	VERB
emaj-173	231	8	an	an	DET
emaj-173	231	9	income	income	NOUN
emaj-173	231	10	level	level	NOUN
emaj-173	231	11	of	of	ADP
emaj-173	231	12	1.500	1.500	NUM
emaj-173	231	13	tl	tl	PROPN
emaj-173	231	14	and	and	CCONJ
emaj-173	231	15	below	below	ADV
emaj-173	231	16	,	,	PUNCT
emaj-173	231	17	20.5	20.5	NUM
emaj-173	231	18	%	%	NOUN
emaj-173	231	19	had	have	VERB
emaj-173	231	20	an	an	DET
emaj-173	231	21	income	income	NOUN
emaj-173	231	22	level	level	NOUN
emaj-173	231	23	of	of	ADP
emaj-173	231	24	1.501	1.501	NUM
emaj-173	231	25	-	-	SYM
emaj-173	231	26	2.500	2.500	NUM
emaj-173	231	27	tl	tl	PROPN
emaj-173	231	28	,	,	PUNCT
emaj-173	231	29	and	and	CCONJ
emaj-173	231	30	19.9	19.9	NUM
emaj-173	231	31	%	%	NOUN
emaj-173	231	32	had	have	VERB
emaj-173	231	33	an	an	DET
emaj-173	231	34	income	income	NOUN
emaj-173	231	35	level	level	NOUN
emaj-173	231	36	of	of	ADP
emaj-173	231	37	2.501	2.501	NUM
emaj-173	231	38	tl	tl	PROPN
emaj-173	231	39	and	and	CCONJ
emaj-173	231	40	above	above	ADV
emaj-173	231	41	.	.	PUNCT
emaj-173	232	1	while	while	SCONJ
emaj-173	232	2	24	24	NUM
emaj-173	232	3	%	%	NOUN
emaj-173	232	4	of	of	ADP
emaj-173	232	5	the	the	DET
emaj-173	232	6	participants	participant	NOUN
emaj-173	232	7	stated	state	VERB
emaj-173	232	8	that	that	SCONJ
emaj-173	232	9	they	they	PRON
emaj-173	232	10	had	have	AUX
emaj-173	232	11	been	be	AUX
emaj-173	232	12	instagram	instagram	PROPN
emaj-173	232	13	users	user	NOUN
emaj-173	232	14	for	for	ADP
emaj-173	232	15	6	6	NUM
emaj-173	232	16	years	year	NOUN
emaj-173	232	17	or	or	CCONJ
emaj-173	232	18	longer	long	ADJ
emaj-173	232	19	,	,	PUNCT
emaj-173	232	20	24.9	24.9	NUM
emaj-173	232	21	%	%	NOUN
emaj-173	232	22	of	of	ADP
emaj-173	232	23	them	they	PRON
emaj-173	232	24	stated	state	VERB
emaj-173	232	25	that	that	SCONJ
emaj-173	232	26	they	they	PRON
emaj-173	232	27	had	have	AUX
emaj-173	232	28	used	use	VERB
emaj-173	232	29	it	it	PRON
emaj-173	232	30	for	for	ADP
emaj-173	232	31	5	5	NUM
emaj-173	232	32	years	year	NOUN
emaj-173	232	33	.	.	PUNCT
emaj-173	233	1	20.9	20.9	NUM
emaj-173	233	2	%	%	NOUN
emaj-173	233	3	of	of	ADP
emaj-173	233	4	them	they	PRON
emaj-173	233	5	stated	state	VERB
emaj-173	233	6	that	that	SCONJ
emaj-173	233	7	they	they	PRON
emaj-173	233	8	had	have	AUX
emaj-173	233	9	used	use	VERB
emaj-173	233	10	it	it	PRON
emaj-173	233	11	for	for	ADP
emaj-173	233	12	4	4	NUM
emaj-173	233	13	years	year	NOUN
emaj-173	233	14	,	,	PUNCT
emaj-173	233	15	14.2	14.2	NUM
emaj-173	233	16	%	%	NOUN
emaj-173	233	17	of	of	ADP
emaj-173	233	18	them	they	PRON
emaj-173	233	19	stated	state	VERB
emaj-173	233	20	that	that	SCONJ
emaj-173	233	21	they	they	PRON
emaj-173	233	22	had	have	AUX
emaj-173	233	23	used	use	VERB
emaj-173	233	24	it	it	PRON
emaj-173	233	25	for	for	ADP
emaj-173	233	26	3	3	NUM
emaj-173	233	27	years	year	NOUN
emaj-173	233	28	,	,	PUNCT
emaj-173	233	29	8.9	8.9	NUM
emaj-173	233	30	%	%	NOUN
emaj-173	233	31	of	of	ADP
emaj-173	233	32	them	they	PRON
emaj-173	233	33	stated	state	VERB
emaj-173	233	34	that	that	SCONJ
emaj-173	233	35	they	they	PRON
emaj-173	233	36	had	have	AUX
emaj-173	233	37	used	use	VERB
emaj-173	233	38	it	it	PRON
emaj-173	233	39	for	for	ADP
emaj-173	233	40	2	2	NUM
emaj-173	233	41	years	year	NOUN
emaj-173	233	42	,	,	PUNCT
emaj-173	233	43	and	and	CCONJ
emaj-173	233	44	7.1	7.1	NUM
emaj-173	233	45	%	%	NOUN
emaj-173	233	46	of	of	ADP
emaj-173	233	47	them	they	PRON
emaj-173	233	48	volume	volume	VERB
emaj-173	233	49	9	9	NUM
emaj-173	233	50	no	no	DET
emaj-173	233	51	1	1	NUM
emaj-173	233	52	(	(	PUNCT
emaj-173	233	53	2019	2019	NUM
emaj-173	233	54	)	)	PUNCT
emaj-173	233	55	|	|	ADV
emaj-173	233	56	issn	issn	VERB
emaj-173	233	57	2158	2158	NUM
emaj-173	233	58	-	-	SYM
emaj-173	233	59	8708	8708	NUM
emaj-173	233	60	(	(	PUNCT
emaj-173	233	61	online	online	NOUN
emaj-173	233	62	)	)	PUNCT
emaj-173	233	63	|	|	ADV
emaj-173	233	64	doi	doi	X
emaj-173	233	65	10.5195	10.5195	NUM
emaj-173	233	66	/	/	SYM
emaj-173	233	67	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	234	1	|	|	NOUN
emaj-173	234	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	234	3	the	the	DET
emaj-173	234	4	impact	impact	NOUN
emaj-173	234	5	of	of	ADP
emaj-173	234	6	perception	perception	NOUN
emaj-173	234	7	related	relate	VERB
emaj-173	234	8	social	social	ADJ
emaj-173	234	9	media	medium	NOUN
emaj-173	234	10	marketing	marketing	NOUN
emaj-173	234	11	applications	application	NOUN
emaj-173	234	12	on	on	ADP
emaj-173	234	13	consumers	consumer	NOUN
emaj-173	234	14	’	'	PUNCT
emaj-173	234	15	brand	brand	NOUN
emaj-173	234	16	loyalty	loyalty	NOUN
emaj-173	234	17	and	and	CCONJ
emaj-173	234	18	purchase	purchase	NOUN
emaj-173	234	19	intention	intention	NOUN
emaj-173	234	20	page	page	NOUN
emaj-173	234	21	|94|	|94|	NOUN
emaj-173	234	22	emerging	emerge	VERB
emaj-173	234	23	markets	market	NOUN
emaj-173	234	24	journal	journal	NOUN
emaj-173	234	25	stated	state	VERB
emaj-173	234	26	that	that	SCONJ
emaj-173	234	27	they	they	PRON
emaj-173	234	28	had	have	AUX
emaj-173	234	29	used	use	VERB
emaj-173	234	30	it	it	PRON
emaj-173	234	31	for	for	ADP
emaj-173	234	32	1	1	NUM
emaj-173	234	33	year	year	NOUN
emaj-173	234	34	or	or	CCONJ
emaj-173	234	35	less	less	ADJ
emaj-173	234	36	.	.	PUNCT
emaj-173	235	1	the	the	DET
emaj-173	235	2	statistics	statistic	NOUN
emaj-173	235	3	on	on	ADP
emaj-173	235	4	the	the	DET
emaj-173	235	5	number	number	NOUN
emaj-173	235	6	of	of	ADP
emaj-173	235	7	brands	brand	NOUN
emaj-173	235	8	followed	follow	VERB
emaj-173	235	9	by	by	ADP
emaj-173	235	10	the	the	DET
emaj-173	235	11	participants	participant	NOUN
emaj-173	235	12	are	be	AUX
emaj-173	235	13	as	as	SCONJ
emaj-173	235	14	follows	follow	VERB
emaj-173	235	15	:	:	PUNCT
emaj-173	235	16	1	1	NUM
emaj-173	235	17	brand	brand	NOUN
emaj-173	235	18	by	by	ADP
emaj-173	235	19	9.6	9.6	NUM
emaj-173	235	20	%	%	NOUN
emaj-173	235	21	,	,	PUNCT
emaj-173	235	22	2	2	NUM
emaj-173	235	23	-	-	SYM
emaj-173	235	24	10	10	NUM
emaj-173	235	25	brands	brand	NOUN
emaj-173	235	26	by	by	ADP
emaj-173	235	27	55.6	55.6	NUM
emaj-173	235	28	%	%	NOUN
emaj-173	235	29	,	,	PUNCT
emaj-173	235	30	11	11	NUM
emaj-173	235	31	-	-	SYM
emaj-173	235	32	20	20	NUM
emaj-173	235	33	brands	brand	NOUN
emaj-173	235	34	by	by	ADP
emaj-173	235	35	15.9	15.9	NUM
emaj-173	235	36	%	%	NOUN
emaj-173	235	37	,	,	PUNCT
emaj-173	235	38	21	21	NUM
emaj-173	235	39	-	-	SYM
emaj-173	235	40	30	30	NUM
emaj-173	235	41	brands	brand	NOUN
emaj-173	235	42	by	by	ADP
emaj-173	235	43	5.1	5.1	NUM
emaj-173	235	44	%	%	NOUN
emaj-173	235	45	,	,	PUNCT
emaj-173	235	46	31	31	NUM
emaj-173	235	47	-	-	SYM
emaj-173	235	48	40	40	NUM
emaj-173	235	49	brands	brand	NOUN
emaj-173	235	50	by	by	ADP
emaj-173	235	51	1.7	1.7	NUM
emaj-173	235	52	%	%	NOUN
emaj-173	235	53	,	,	PUNCT
emaj-173	235	54	41	41	NUM
emaj-173	235	55	-	-	SYM
emaj-173	235	56	50	50	NUM
emaj-173	235	57	brands	brand	NOUN
emaj-173	235	58	by	by	ADP
emaj-173	235	59	3.9	3.9	NUM
emaj-173	235	60	%	%	NOUN
emaj-173	235	61	,	,	PUNCT
emaj-173	235	62	and	and	CCONJ
emaj-173	235	63	51	51	NUM
emaj-173	235	64	brands	brand	NOUN
emaj-173	235	65	and	and	CCONJ
emaj-173	235	66	above	above	ADV
emaj-173	235	67	by	by	ADP
emaj-173	235	68	8.3	8.3	NUM
emaj-173	235	69	%	%	NOUN
emaj-173	235	70	.	.	PUNCT
emaj-173	236	1	the	the	DET
emaj-173	236	2	brands	brand	NOUN
emaj-173	236	3	that	that	PRON
emaj-173	236	4	are	be	AUX
emaj-173	236	5	most	most	ADV
emaj-173	236	6	frequently	frequently	ADV
emaj-173	236	7	followed	follow	VERB
emaj-173	236	8	by	by	ADP
emaj-173	236	9	the	the	DET
emaj-173	236	10	participants	participant	NOUN
emaj-173	236	11	are	be	AUX
emaj-173	236	12	as	as	SCONJ
emaj-173	236	13	follows	follow	VERB
emaj-173	236	14	:	:	PUNCT
emaj-173	236	15	zara	zara	VERB
emaj-173	236	16	by	by	ADP
emaj-173	236	17	10.1	10.1	NUM
emaj-173	236	18	%	%	NOUN
emaj-173	236	19	,	,	PUNCT
emaj-173	236	20	nike	nike	PROPN
emaj-173	236	21	by	by	ADP
emaj-173	236	22	6.1	6.1	NUM
emaj-173	236	23	%	%	NOUN
emaj-173	236	24	,	,	PUNCT
emaj-173	236	25	adidas	adidas	PROPN
emaj-173	236	26	by	by	ADP
emaj-173	236	27	3.5	3.5	NUM
emaj-173	236	28	%	%	NOUN
emaj-173	236	29	,	,	PUNCT
emaj-173	236	30	mavi	mavi	VERB
emaj-173	236	31	by	by	ADP
emaj-173	236	32	3.4	3.4	NUM
emaj-173	236	33	%	%	NOUN
emaj-173	236	34	,	,	PUNCT
emaj-173	236	35	mercedes	mercede	NOUN
emaj-173	236	36	by	by	ADP
emaj-173	236	37	3.1	3.1	NUM
emaj-173	236	38	%	%	NOUN
emaj-173	236	39	,	,	PUNCT
emaj-173	236	40	and	and	CCONJ
emaj-173	236	41	other	other	ADJ
emaj-173	236	42	by	by	ADP
emaj-173	236	43	73.7	73.7	NUM
emaj-173	236	44	%	%	NOUN
emaj-173	236	45	.	.	PUNCT
emaj-173	237	1	while	while	SCONJ
emaj-173	237	2	65.1	65.1	NUM
emaj-173	237	3	%	%	NOUN
emaj-173	237	4	of	of	ADP
emaj-173	237	5	the	the	DET
emaj-173	237	6	participants	participant	NOUN
emaj-173	237	7	stated	state	VERB
emaj-173	237	8	that	that	SCONJ
emaj-173	237	9	they	they	PRON
emaj-173	237	10	had	have	AUX
emaj-173	237	11	followed	follow	VERB
emaj-173	237	12	the	the	DET
emaj-173	237	13	relevant	relevant	ADJ
emaj-173	237	14	brand	brand	NOUN
emaj-173	237	15	before	before	ADP
emaj-173	237	16	using	use	VERB
emaj-173	237	17	instagram	instagram	PROPN
emaj-173	237	18	,	,	PUNCT
emaj-173	237	19	34.9	34.9	NUM
emaj-173	237	20	%	%	NOUN
emaj-173	237	21	of	of	ADP
emaj-173	237	22	them	they	PRON
emaj-173	237	23	indicated	indicate	VERB
emaj-173	237	24	that	that	SCONJ
emaj-173	237	25	they	they	PRON
emaj-173	237	26	had	have	AUX
emaj-173	237	27	not	not	PART
emaj-173	237	28	followed	follow	VERB
emaj-173	237	29	the	the	DET
emaj-173	237	30	brand	brand	NOUN
emaj-173	237	31	before	before	ADP
emaj-173	237	32	instagram	instagram	PROPN
emaj-173	237	33	.	.	PUNCT
emaj-173	238	1	v.	v.	ADP
emaj-173	238	2	empirical	empirical	ADJ
emaj-173	238	3	results	result	NOUN
emaj-173	238	4	and	and	CCONJ
emaj-173	238	5	findings	finding	NOUN
emaj-173	238	6	within	within	ADP
emaj-173	238	7	the	the	DET
emaj-173	238	8	scope	scope	NOUN
emaj-173	238	9	of	of	ADP
emaj-173	238	10	the	the	DET
emaj-173	238	11	study	study	NOUN
emaj-173	238	12	,	,	PUNCT
emaj-173	238	13	the	the	DET
emaj-173	238	14	data	datum	NOUN
emaj-173	238	15	collected	collect	VERB
emaj-173	238	16	were	be	AUX
emaj-173	238	17	first	first	ADV
emaj-173	238	18	transferred	transfer	VERB
emaj-173	238	19	to	to	ADP
emaj-173	238	20	the	the	DET
emaj-173	238	21	microsoft	microsoft	PROPN
emaj-173	238	22	excel	excel	PROPN
emaj-173	238	23	program	program	NOUN
emaj-173	238	24	and	and	CCONJ
emaj-173	238	25	then	then	ADV
emaj-173	238	26	to	to	ADP
emaj-173	238	27	ibm	ibm	PROPN
emaj-173	238	28	spss	spss	PROPN
emaj-173	238	29	23.0	23.0	NUM
emaj-173	238	30	version	version	NOUN
emaj-173	238	31	with	with	ADP
emaj-173	238	32	the	the	DET
emaj-173	238	33	required	require	VERB
emaj-173	238	34	numerical	numerical	ADJ
emaj-173	238	35	encodings	encoding	NOUN
emaj-173	238	36	.	.	PUNCT
emaj-173	239	1	ibm	ibm	PROPN
emaj-173	239	2	spss	spss	PROPN
emaj-173	239	3	amos	amos	PROPN
emaj-173	239	4	23.0	23.0	NUM
emaj-173	239	5	version	version	NOUN
emaj-173	239	6	for	for	ADP
emaj-173	239	7	confirmatory	confirmatory	ADJ
emaj-173	239	8	factor	factor	NOUN
emaj-173	239	9	analysis	analysis	NOUN
emaj-173	239	10	and	and	CCONJ
emaj-173	239	11	structural	structural	ADJ
emaj-173	239	12	equation	equation	NOUN
emaj-173	239	13	modeling	modeling	NOUN
emaj-173	239	14	and	and	CCONJ
emaj-173	239	15	ibm	ibm	PROPN
emaj-173	239	16	spss	spss	PROPN
emaj-173	239	17	23.0	23.0	NUM
emaj-173	239	18	package	package	NOUN
emaj-173	239	19	program	program	NOUN
emaj-173	239	20	for	for	ADP
emaj-173	239	21	other	other	ADJ
emaj-173	239	22	analyses	analysis	NOUN
emaj-173	239	23	were	be	AUX
emaj-173	239	24	used	use	VERB
emaj-173	239	25	in	in	ADP
emaj-173	239	26	the	the	DET
emaj-173	239	27	subsequent	subsequent	ADJ
emaj-173	239	28	parts	part	NOUN
emaj-173	239	29	of	of	ADP
emaj-173	239	30	the	the	DET
emaj-173	239	31	study	study	NOUN
emaj-173	239	32	.	.	PUNCT
emaj-173	240	1	structural	structural	ADJ
emaj-173	240	2	equation	equation	NOUN
emaj-173	240	3	modeling	modeling	NOUN
emaj-173	240	4	(	(	PUNCT
emaj-173	240	5	sem	sem	NOUN
emaj-173	240	6	)	)	PUNCT
emaj-173	240	7	was	be	AUX
emaj-173	240	8	used	use	VERB
emaj-173	240	9	to	to	PART
emaj-173	240	10	test	test	VERB
emaj-173	240	11	the	the	DET
emaj-173	240	12	hypotheses	hypothesis	NOUN
emaj-173	240	13	based	base	VERB
emaj-173	240	14	on	on	ADP
emaj-173	240	15	the	the	DET
emaj-173	240	16	examination	examination	NOUN
emaj-173	240	17	of	of	ADP
emaj-173	240	18	interscale	interscale	NOUN
emaj-173	240	19	relationships	relationship	NOUN
emaj-173	240	20	from	from	ADP
emaj-173	240	21	the	the	DET
emaj-173	240	22	research	research	NOUN
emaj-173	240	23	hypotheses	hypothesis	NOUN
emaj-173	240	24	.	.	PUNCT
emaj-173	241	1	the	the	DET
emaj-173	241	2	maximum	maximum	ADJ
emaj-173	241	3	likelihood	likelihood	NOUN
emaj-173	241	4	method	method	NOUN
emaj-173	241	5	was	be	AUX
emaj-173	241	6	adopted	adopt	VERB
emaj-173	241	7	as	as	ADP
emaj-173	241	8	an	an	DET
emaj-173	241	9	estimation	estimation	NOUN
emaj-173	241	10	technique	technique	NOUN
emaj-173	241	11	in	in	ADP
emaj-173	241	12	the	the	DET
emaj-173	241	13	structural	structural	ADJ
emaj-173	241	14	equation	equation	NOUN
emaj-173	241	15	modeling	model	VERB
emaj-173	241	16	study	study	NOUN
emaj-173	241	17	.	.	PUNCT
emaj-173	242	1	baron	baron	NOUN
emaj-173	242	2	and	and	CCONJ
emaj-173	242	3	kenny	kenny	PROPN
emaj-173	242	4	's	's	PART
emaj-173	242	5	(	(	PUNCT
emaj-173	242	6	1986	1986	NUM
emaj-173	242	7	)	)	PUNCT
emaj-173	242	8	mediation	mediation	NOUN
emaj-173	242	9	relationship	relationship	NOUN
emaj-173	242	10	principles	principle	NOUN
emaj-173	242	11	were	be	AUX
emaj-173	242	12	adopted	adopt	VERB
emaj-173	242	13	in	in	ADP
emaj-173	242	14	the	the	DET
emaj-173	242	15	analysis	analysis	NOUN
emaj-173	242	16	of	of	ADP
emaj-173	242	17	hypotheses	hypothesis	NOUN
emaj-173	242	18	based	base	VERB
emaj-173	242	19	on	on	ADP
emaj-173	242	20	the	the	DET
emaj-173	242	21	examination	examination	NOUN
emaj-173	242	22	of	of	ADP
emaj-173	242	23	the	the	DET
emaj-173	242	24	mediation	mediation	NOUN
emaj-173	242	25	relationship	relationship	NOUN
emaj-173	242	26	(	(	PUNCT
emaj-173	242	27	baron	baron	NOUN
emaj-173	242	28	and	and	CCONJ
emaj-173	242	29	kenny	kenny	PROPN
emaj-173	242	30	1986	1986	NUM
emaj-173	242	31	)	)	PUNCT
emaj-173	242	32	.	.	PUNCT
emaj-173	243	1	h1	h1	PROPN
emaj-173	243	2	,	,	PUNCT
emaj-173	243	3	h2	h2	PROPN
emaj-173	243	4	involve	involve	VERB
emaj-173	243	5	the	the	DET
emaj-173	243	6	examination	examination	NOUN
emaj-173	243	7	of	of	ADP
emaj-173	243	8	direct	direct	ADJ
emaj-173	243	9	relationships	relationship	NOUN
emaj-173	243	10	between	between	ADP
emaj-173	243	11	the	the	DET
emaj-173	243	12	scale	scale	NOUN
emaj-173	243	13	variables	variable	NOUN
emaj-173	243	14	.	.	PUNCT
emaj-173	244	1	in	in	ADP
emaj-173	244	2	this	this	DET
emaj-173	244	3	respect	respect	NOUN
emaj-173	244	4	,	,	PUNCT
emaj-173	244	5	the	the	DET
emaj-173	244	6	relevant	relevant	ADJ
emaj-173	244	7	hypotheses	hypothesis	NOUN
emaj-173	244	8	were	be	AUX
emaj-173	244	9	analyzed	analyze	VERB
emaj-173	244	10	with	with	ADP
emaj-173	244	11	a	a	DET
emaj-173	244	12	single	single	ADJ
emaj-173	244	13	structural	structural	ADJ
emaj-173	244	14	equation	equation	NOUN
emaj-173	244	15	modeling	model	VERB
emaj-173	244	16	analysis	analysis	NOUN
emaj-173	244	17	.	.	PUNCT
emaj-173	245	1	h5	h5	PROPN
emaj-173	245	2	involves	involve	VERB
emaj-173	245	3	the	the	DET
emaj-173	245	4	analysis	analysis	NOUN
emaj-173	245	5	of	of	ADP
emaj-173	245	6	mediation	mediation	NOUN
emaj-173	245	7	relationship	relationship	NOUN
emaj-173	245	8	.	.	PUNCT
emaj-173	246	1	there	there	PRON
emaj-173	246	2	are	be	VERB
emaj-173	246	3	4	4	NUM
emaj-173	246	4	basic	basic	ADJ
emaj-173	246	5	requirements	requirement	NOUN
emaj-173	246	6	for	for	ADP
emaj-173	246	7	the	the	DET
emaj-173	246	8	mediating	mediate	VERB
emaj-173	246	9	effect	effect	NOUN
emaj-173	246	10	to	to	PART
emaj-173	246	11	be	be	AUX
emaj-173	246	12	examined	examine	VERB
emaj-173	246	13	and	and	CCONJ
emaj-173	246	14	tested	test	VERB
emaj-173	246	15	.	.	PUNCT
emaj-173	247	1	the	the	DET
emaj-173	247	2	first	first	ADJ
emaj-173	247	3	requirement	requirement	NOUN
emaj-173	247	4	is	be	AUX
emaj-173	247	5	that	that	SCONJ
emaj-173	247	6	the	the	DET
emaj-173	247	7	independent	independent	ADJ
emaj-173	247	8	variables	variable	NOUN
emaj-173	247	9	(	(	PUNCT
emaj-173	247	10	perception	perception	NOUN
emaj-173	247	11	regarding	regard	VERB
emaj-173	247	12	social	social	ADJ
emaj-173	247	13	media	medium	NOUN
emaj-173	247	14	marketing	marketing	NOUN
emaj-173	247	15	applications	application	NOUN
emaj-173	247	16	)	)	PUNCT
emaj-173	247	17	have	have	VERB
emaj-173	247	18	a	a	DET
emaj-173	247	19	statistically	statistically	ADV
emaj-173	247	20	significant	significant	ADJ
emaj-173	247	21	predictive	predictive	ADJ
emaj-173	247	22	power	power	NOUN
emaj-173	247	23	on	on	ADP
emaj-173	247	24	the	the	DET
emaj-173	247	25	dependent	dependent	ADJ
emaj-173	247	26	variable	variable	NOUN
emaj-173	247	27	(	(	PUNCT
emaj-173	247	28	purchase	purchase	NOUN
emaj-173	247	29	intention	intention	NOUN
emaj-173	247	30	)	)	PUNCT
emaj-173	247	31	.	.	PUNCT
emaj-173	248	1	the	the	DET
emaj-173	248	2	second	second	ADJ
emaj-173	248	3	requirement	requirement	NOUN
emaj-173	248	4	is	be	AUX
emaj-173	248	5	that	that	SCONJ
emaj-173	248	6	the	the	DET
emaj-173	248	7	independent	independent	ADJ
emaj-173	248	8	variables	variable	NOUN
emaj-173	248	9	have	have	VERB
emaj-173	248	10	a	a	DET
emaj-173	248	11	statistical	statistical	ADJ
emaj-173	248	12	effect	effect	NOUN
emaj-173	248	13	on	on	ADP
emaj-173	248	14	the	the	DET
emaj-173	248	15	mediating	mediate	VERB
emaj-173	248	16	variable	variable	NOUN
emaj-173	248	17	(	(	PUNCT
emaj-173	248	18	brand	brand	NOUN
emaj-173	248	19	loyalty	loyalty	NOUN
emaj-173	248	20	)	)	PUNCT
emaj-173	248	21	.	.	PUNCT
emaj-173	249	1	the	the	DET
emaj-173	249	2	third	third	ADJ
emaj-173	249	3	requirement	requirement	NOUN
emaj-173	249	4	is	be	AUX
emaj-173	249	5	that	that	SCONJ
emaj-173	249	6	the	the	DET
emaj-173	249	7	mediating	mediate	VERB
emaj-173	249	8	variable	variable	NOUN
emaj-173	249	9	has	have	VERB
emaj-173	249	10	a	a	DET
emaj-173	249	11	statistically	statistically	ADV
emaj-173	249	12	significant	significant	ADJ
emaj-173	249	13	effect	effect	NOUN
emaj-173	249	14	on	on	ADP
emaj-173	249	15	the	the	DET
emaj-173	249	16	dependent	dependent	ADJ
emaj-173	249	17	variable	variable	NOUN
emaj-173	249	18	.	.	PUNCT
emaj-173	250	1	the	the	DET
emaj-173	250	2	fourth	fourth	ADJ
emaj-173	250	3	requirement	requirement	NOUN
emaj-173	250	4	is	be	AUX
emaj-173	250	5	that	that	SCONJ
emaj-173	250	6	the	the	DET
emaj-173	250	7	effect	effect	NOUN
emaj-173	250	8	of	of	ADP
emaj-173	250	9	the	the	DET
emaj-173	250	10	independent	independent	ADJ
emaj-173	250	11	variables	variable	NOUN
emaj-173	250	12	on	on	ADP
emaj-173	250	13	the	the	DET
emaj-173	250	14	dependent	dependent	ADJ
emaj-173	250	15	variable	variable	NOUN
emaj-173	250	16	should	should	AUX
emaj-173	250	17	be	be	AUX
emaj-173	250	18	statistically	statistically	ADV
emaj-173	250	19	reduced	reduce	VERB
emaj-173	250	20	,	,	PUNCT
emaj-173	250	21	eliminated	eliminate	VERB
emaj-173	250	22	or	or	CCONJ
emaj-173	250	23	should	should	AUX
emaj-173	250	24	change	change	VERB
emaj-173	250	25	direction	direction	NOUN
emaj-173	250	26	when	when	SCONJ
emaj-173	250	27	the	the	DET
emaj-173	250	28	mediating	mediate	VERB
emaj-173	250	29	variable	variable	NOUN
emaj-173	250	30	is	be	AUX
emaj-173	250	31	included	include	VERB
emaj-173	250	32	in	in	ADP
emaj-173	250	33	the	the	DET
emaj-173	250	34	analysis	analysis	NOUN
emaj-173	250	35	together	together	ADV
emaj-173	250	36	with	with	ADP
emaj-173	250	37	the	the	DET
emaj-173	250	38	independent	independent	ADJ
emaj-173	250	39	variables	variable	NOUN
emaj-173	250	40	(	(	PUNCT
emaj-173	250	41	baron	baron	NOUN
emaj-173	250	42	and	and	CCONJ
emaj-173	250	43	kenny	kenny	PROPN
emaj-173	250	44	1986	1986	NUM
emaj-173	250	45	)	)	PUNCT
emaj-173	250	46	.	.	PUNCT
emaj-173	251	1	in	in	ADP
emaj-173	251	2	order	order	NOUN
emaj-173	251	3	to	to	PART
emaj-173	251	4	examine	examine	VERB
emaj-173	251	5	these	these	DET
emaj-173	251	6	requirements	requirement	NOUN
emaj-173	251	7	,	,	PUNCT
emaj-173	251	8	a	a	DET
emaj-173	251	9	second	second	ADJ
emaj-173	251	10	structural	structural	ADJ
emaj-173	251	11	equation	equation	NOUN
emaj-173	251	12	model	model	NOUN
emaj-173	251	13	was	be	AUX
emaj-173	251	14	established	establish	VERB
emaj-173	251	15	by	by	ADP
emaj-173	251	16	adding	add	VERB
emaj-173	251	17	the	the	DET
emaj-173	251	18	mediating	mediate	VERB
emaj-173	251	19	variable	variable	NOUN
emaj-173	251	20	(	(	PUNCT
emaj-173	251	21	brand	brand	NOUN
emaj-173	251	22	loyalty	loyalty	NOUN
emaj-173	251	23	)	)	PUNCT
emaj-173	251	24	to	to	ADP
emaj-173	251	25	the	the	DET
emaj-173	251	26	first	first	ADJ
emaj-173	251	27	structural	structural	ADJ
emaj-173	251	28	equation	equation	NOUN
emaj-173	251	29	model	model	NOUN
emaj-173	251	30	for	for	ADP
emaj-173	251	31	h5	h5	NOUN
emaj-173	251	32	,	,	PUNCT
emaj-173	251	33	and	and	CCONJ
emaj-173	251	34	the	the	DET
emaj-173	251	35	findings	finding	NOUN
emaj-173	251	36	were	be	AUX
emaj-173	251	37	examined	examine	VERB
emaj-173	251	38	in	in	ADP
emaj-173	251	39	terms	term	NOUN
emaj-173	251	40	of	of	ADP
emaj-173	251	41	the	the	DET
emaj-173	251	42	requirements	requirement	NOUN
emaj-173	251	43	of	of	ADP
emaj-173	251	44	mediation	mediation	NOUN
emaj-173	251	45	relationship	relationship	NOUN
emaj-173	251	46	.	.	PUNCT
emaj-173	252	1	on	on	ADP
emaj-173	252	2	the	the	DET
emaj-173	252	3	other	other	ADJ
emaj-173	252	4	hand	hand	NOUN
emaj-173	252	5	,	,	PUNCT
emaj-173	252	6	when	when	SCONJ
emaj-173	252	7	the	the	DET
emaj-173	252	8	brand	brand	NOUN
emaj-173	252	9	loyalty	loyalty	NOUN
emaj-173	252	10	variable	variable	NOUN
emaj-173	252	11	was	be	AUX
emaj-173	252	12	examined	examine	VERB
emaj-173	252	13	,	,	PUNCT
emaj-173	252	14	hypotheses	hypothese	VERB
emaj-173	252	15	h3	h3	NOUN
emaj-173	252	16	and	and	CCONJ
emaj-173	252	17	h4	h4	NOUN
emaj-173	252	18	were	be	AUX
emaj-173	252	19	examined	examine	VERB
emaj-173	252	20	in	in	ADP
emaj-173	252	21	the	the	DET
emaj-173	252	22	analysis	analysis	NOUN
emaj-173	252	23	of	of	ADP
emaj-173	252	24	the	the	DET
emaj-173	252	25	second	second	ADJ
emaj-173	252	26	structural	structural	ADJ
emaj-173	252	27	equation	equation	NOUN
emaj-173	252	28	model	model	NOUN
emaj-173	252	29	.	.	PUNCT
emaj-173	253	1	table	table	NOUN
emaj-173	253	2	2	2	NUM
emaj-173	253	3	:	:	PUNCT
emaj-173	253	4	estimation	estimation	NOUN
emaj-173	253	5	statistics	statistic	NOUN
emaj-173	253	6	of	of	ADP
emaj-173	253	7	the	the	DET
emaj-173	253	8	first	first	ADJ
emaj-173	253	9	structural	structural	ADJ
emaj-173	253	10	equation	equation	NOUN
emaj-173	253	11	model	model	NOUN
emaj-173	253	12	*	*	VERB
emaj-173	253	13	symbolizes	symbolize	VERB
emaj-173	253	14	statistical	statistical	ADJ
emaj-173	253	15	significance	significance	NOUN
emaj-173	253	16	at	at	ADP
emaj-173	253	17	95	95	NUM
emaj-173	253	18	%	%	NOUN
emaj-173	253	19	confidence	confidence	NOUN
emaj-173	253	20	level	level	NOUN
emaj-173	253	21	.	.	PUNCT
emaj-173	254	1	s.e	s.e	AUX
emaj-173	254	2	.	.	PROPN
emaj-173	254	3	:	:	PUNCT
emaj-173	254	4	standard	standard	ADJ
emaj-173	254	5	error	error	NOUN
emaj-173	254	6	.	.	PUNCT
emaj-173	254	7	table	table	NOUN
emaj-173	254	8	3	3	NUM
emaj-173	254	9	:	:	PUNCT
emaj-173	254	10	estimation	estimation	NOUN
emaj-173	254	11	statistics	statistic	NOUN
emaj-173	254	12	of	of	ADP
emaj-173	254	13	the	the	DET
emaj-173	254	14	second	second	ADJ
emaj-173	254	15	structural	structural	ADJ
emaj-173	254	16	equation	equation	NOUN
emaj-173	254	17	model	model	NOUN
emaj-173	254	18	*	*	VERB
emaj-173	254	19	symbolizes	symbolize	VERB
emaj-173	254	20	statistical	statistical	ADJ
emaj-173	254	21	significance	significance	NOUN
emaj-173	254	22	at	at	ADP
emaj-173	254	23	95	95	NUM
emaj-173	254	24	%	%	NOUN
emaj-173	254	25	confidence	confidence	NOUN
emaj-173	254	26	level	level	NOUN
emaj-173	254	27	.	.	PUNCT
emaj-173	255	1	s.e	s.e	AUX
emaj-173	255	2	.	.	PROPN
emaj-173	255	3	:	:	PUNCT
emaj-173	255	4	standard	standard	ADJ
emaj-173	255	5	error	error	NOUN
emaj-173	255	6	.	.	PUNCT
emaj-173	255	7	table	table	NOUN
emaj-173	255	8	4	4	NUM
emaj-173	255	9	:	:	PUNCT
emaj-173	255	10	model	model	NOUN
emaj-173	255	11	1	1	NUM
emaj-173	255	12	and	and	CCONJ
emaj-173	255	13	model	model	NOUN
emaj-173	255	14	2	2	NUM
emaj-173	255	15	findings	finding	NOUN
emaj-173	255	16	*	*	PUNCT
emaj-173	255	17	symbolizes	symbolize	VERB
emaj-173	255	18	statistical	statistical	ADJ
emaj-173	255	19	significance	significance	NOUN
emaj-173	255	20	at	at	ADP
emaj-173	255	21	95	95	NUM
emaj-173	255	22	%	%	NOUN
emaj-173	255	23	confidence	confidence	NOUN
emaj-173	255	24	level	level	NOUN
emaj-173	255	25	.	.	PUNCT
emaj-173	256	1	s.e	s.e	PROPN
emaj-173	256	2	.	.	PROPN
emaj-173	256	3	:	:	PUNCT
emaj-173	256	4	standard	standard	ADJ
emaj-173	256	5	error	error	NOUN
emaj-173	256	6	.	.	PUNCT
emaj-173	257	1	the	the	DET
emaj-173	257	2	results	result	NOUN
emaj-173	257	3	are	be	AUX
emaj-173	257	4	presented	present	VERB
emaj-173	257	5	in	in	ADP
emaj-173	257	6	tables	table	NOUN
emaj-173	257	7	2	2	NUM
emaj-173	257	8	,	,	PUNCT
emaj-173	257	9	3	3	NUM
emaj-173	257	10	and	and	CCONJ
emaj-173	257	11	4	4	NUM
emaj-173	257	12	.	.	PUNCT
emaj-173	257	13	according	accord	VERB
emaj-173	257	14	to	to	ADP
emaj-173	257	15	the	the	DET
emaj-173	257	16	estimation	estimation	NOUN
emaj-173	257	17	statistics	statistic	NOUN
emaj-173	257	18	of	of	ADP
emaj-173	257	19	the	the	DET
emaj-173	257	20	first	first	ADJ
emaj-173	257	21	structural	structural	ADJ
emaj-173	257	22	equation	equation	NOUN
emaj-173	257	23	model	model	NOUN
emaj-173	257	24	,	,	PUNCT
emaj-173	257	25	the	the	DET
emaj-173	257	26	level	level	NOUN
emaj-173	257	27	of	of	ADP
emaj-173	257	28	engagement	engagement	NOUN
emaj-173	257	29	with	with	ADP
emaj-173	257	30	the	the	DET
emaj-173	257	31	brand	brand	NOUN
emaj-173	257	32	's	's	PART
emaj-173	257	33	instagram	instagram	PROPN
emaj-173	257	34	page	page	NOUN
emaj-173	257	35	has	have	VERB
emaj-173	257	36	a	a	DET
emaj-173	257	37	statistically	statistically	ADV
emaj-173	257	38	significant	significant	ADJ
emaj-173	257	39	and	and	CCONJ
emaj-173	257	40	positive	positive	ADJ
emaj-173	257	41	effect	effect	NOUN
emaj-173	257	42	on	on	ADP
emaj-173	257	43	the	the	DET
emaj-173	257	44	functional	functional	ADJ
emaj-173	257	45	value	value	NOUN
emaj-173	257	46	perception	perception	NOUN
emaj-173	257	47	,	,	PUNCT
emaj-173	257	48	hedonic	hedonic	ADJ
emaj-173	257	49	value	value	NOUN
emaj-173	257	50	,	,	PUNCT
emaj-173	257	51	social	social	ADJ
emaj-173	257	52	value	value	NOUN
emaj-173	257	53	,	,	PUNCT
emaj-173	257	54	co	co	NOUN
emaj-173	257	55	-	-	NOUN
emaj-173	257	56	creation	creation	NOUN
emaj-173	257	57	value	value	NOUN
emaj-173	257	58	,	,	PUNCT
emaj-173	257	59	and	and	CCONJ
emaj-173	257	60	selfbrand	selfbrand	NOUN
emaj-173	257	61	image	image	NOUN
emaj-173	257	62	congruency	congruency	NOUN
emaj-173	257	63	at	at	ADP
emaj-173	257	64	a	a	DET
emaj-173	257	65	confidence	confidence	NOUN
emaj-173	257	66	level	level	NOUN
emaj-173	257	67	of	of	ADP
emaj-173	257	68	95	95	NUM
emaj-173	257	69	%	%	NOUN
emaj-173	257	70	.	.	PUNCT
emaj-173	258	1	the	the	DET
emaj-173	258	2	functional	functional	ADJ
emaj-173	258	3	value	value	NOUN
emaj-173	258	4	perception	perception	NOUN
emaj-173	258	5	,	,	PUNCT
emaj-173	258	6	hedonic	hedonic	ADJ
emaj-173	258	7	value	value	NOUN
emaj-173	258	8	and	and	CCONJ
emaj-173	258	9	selfbrand	selfbrand	NOUN
emaj-173	258	10	image	image	NOUN
emaj-173	258	11	congruency	congruency	NOUN
emaj-173	258	12	had	have	VERB
emaj-173	258	13	a	a	DET
emaj-173	258	14	statistically	statistically	ADV
emaj-173	258	15	significant	significant	ADJ
emaj-173	258	16	volume	volume	NOUN
emaj-173	258	17	9	9	NUM
emaj-173	258	18	no	no	DET
emaj-173	258	19	1	1	NUM
emaj-173	258	20	(	(	PUNCT
emaj-173	258	21	2019	2019	NUM
emaj-173	258	22	)	)	PUNCT
emaj-173	258	23	|	|	ADV
emaj-173	258	24	issn	issn	VERB
emaj-173	258	25	2158	2158	NUM
emaj-173	258	26	-	-	SYM
emaj-173	258	27	8708	8708	NUM
emaj-173	258	28	(	(	PUNCT
emaj-173	258	29	online	online	NOUN
emaj-173	258	30	)	)	PUNCT
emaj-173	258	31	|	|	ADV
emaj-173	258	32	doi	doi	X
emaj-173	258	33	10.5195	10.5195	NUM
emaj-173	258	34	/	/	SYM
emaj-173	258	35	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	258	36	|	|	NOUN
emaj-173	258	37	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	258	38	ayben	ayben	NOUN
emaj-173	258	39	ceyhan	ceyhan	VERB
emaj-173	258	40	emerging	emerge	VERB
emaj-173	258	41	markets	market	NOUN
emaj-173	258	42	journal	journal	NOUN
emaj-173	259	1	|	|	ADV
emaj-173	259	2	p	p	NOUN
emaj-173	259	3	a	a	DET
emaj-173	259	4	g	g	NOUN
emaj-173	259	5	e	e	NOUN
emaj-173	259	6	9	9	NUM
emaj-173	259	7	5	5	NUM
emaj-173	259	8	and	and	CCONJ
emaj-173	259	9	positive	positive	ADJ
emaj-173	259	10	effect	effect	NOUN
emaj-173	259	11	on	on	ADP
emaj-173	259	12	purchase	purchase	NOUN
emaj-173	259	13	intention	intention	NOUN
emaj-173	259	14	at	at	ADP
emaj-173	259	15	a	a	DET
emaj-173	259	16	confidence	confidence	NOUN
emaj-173	259	17	level	level	NOUN
emaj-173	259	18	of	of	ADP
emaj-173	259	19	95	95	NUM
emaj-173	259	20	%	%	NOUN
emaj-173	259	21	.	.	PUNCT
emaj-173	260	1	there	there	PRON
emaj-173	260	2	was	be	VERB
emaj-173	260	3	no	no	DET
emaj-173	260	4	statistically	statistically	ADV
emaj-173	260	5	significant	significant	ADJ
emaj-173	260	6	effect	effect	NOUN
emaj-173	260	7	of	of	ADP
emaj-173	260	8	the	the	DET
emaj-173	260	9	social	social	ADJ
emaj-173	260	10	value	value	NOUN
emaj-173	260	11	perception	perception	NOUN
emaj-173	260	12	and	and	CCONJ
emaj-173	260	13	co	co	NOUN
emaj-173	260	14	-	-	NOUN
emaj-173	260	15	creation	creation	NOUN
emaj-173	260	16	value	value	NOUN
emaj-173	260	17	on	on	ADP
emaj-173	260	18	purchase	purchase	NOUN
emaj-173	260	19	intention	intention	NOUN
emaj-173	260	20	at	at	ADP
emaj-173	260	21	a	a	DET
emaj-173	260	22	confidence	confidence	NOUN
emaj-173	260	23	level	level	NOUN
emaj-173	260	24	of	of	ADP
emaj-173	260	25	95	95	NUM
emaj-173	260	26	%	%	NOUN
emaj-173	260	27	.	.	PUNCT
emaj-173	261	1	when	when	SCONJ
emaj-173	261	2	the	the	DET
emaj-173	261	3	first	first	ADJ
emaj-173	261	4	structural	structural	ADJ
emaj-173	261	5	equation	equation	NOUN
emaj-173	261	6	model	model	NOUN
emaj-173	261	7	was	be	AUX
emaj-173	261	8	evaluated	evaluate	VERB
emaj-173	261	9	in	in	ADP
emaj-173	261	10	terms	term	NOUN
emaj-173	261	11	of	of	ADP
emaj-173	261	12	the	the	DET
emaj-173	261	13	hypotheses	hypothesis	NOUN
emaj-173	261	14	,	,	PUNCT
emaj-173	261	15	hypotheses	hypothese	VERB
emaj-173	261	16	h1,a	h1,a	PROPN
emaj-173	261	17	,	,	PUNCT
emaj-173	261	18	h1,b	h1,b	PROPN
emaj-173	261	19	,	,	PUNCT
emaj-173	261	20	h1,c	h1,c	PROPN
emaj-173	261	21	,	,	PUNCT
emaj-173	261	22	h1d	h1d	NOUN
emaj-173	261	23	,	,	PUNCT
emaj-173	261	24	h1,e	h1,e	PROPN
emaj-173	261	25	,	,	PUNCT
emaj-173	261	26	h2,a	h2,a	PROPN
emaj-173	261	27	,	,	PUNCT
emaj-173	261	28	h2,b	h2,b	PROPN
emaj-173	261	29	and	and	CCONJ
emaj-173	261	30	h2,e	h2,e	PROPN
emaj-173	261	31	were	be	AUX
emaj-173	261	32	accepted	accept	VERB
emaj-173	261	33	while	while	SCONJ
emaj-173	261	34	hypotheses	hypothesis	NOUN
emaj-173	261	35	h2,c	h2,c	PROPN
emaj-173	261	36	and	and	CCONJ
emaj-173	261	37	h2,d	h2,d	PROPN
emaj-173	261	38	were	be	AUX
emaj-173	261	39	rejected	reject	VERB
emaj-173	261	40	.	.	PUNCT
emaj-173	262	1	according	accord	VERB
emaj-173	262	2	to	to	ADP
emaj-173	262	3	the	the	DET
emaj-173	262	4	results	result	NOUN
emaj-173	262	5	in	in	ADP
emaj-173	262	6	table	table	NOUN
emaj-173	262	7	3	3	NUM
emaj-173	262	8	including	include	VERB
emaj-173	262	9	the	the	DET
emaj-173	262	10	estimation	estimation	NOUN
emaj-173	262	11	statistics	statistic	NOUN
emaj-173	262	12	of	of	ADP
emaj-173	262	13	the	the	DET
emaj-173	262	14	second	second	ADJ
emaj-173	262	15	structural	structural	ADJ
emaj-173	262	16	equation	equation	NOUN
emaj-173	262	17	model	model	NOUN
emaj-173	262	18	,	,	PUNCT
emaj-173	262	19	the	the	DET
emaj-173	262	20	functional	functional	ADJ
emaj-173	262	21	value	value	NOUN
emaj-173	262	22	,	,	PUNCT
emaj-173	262	23	social	social	ADJ
emaj-173	262	24	value	value	NOUN
emaj-173	262	25	and	and	CCONJ
emaj-173	262	26	self	self	NOUN
emaj-173	262	27	-	-	PUNCT
emaj-173	262	28	brand	brand	NOUN
emaj-173	262	29	image	image	NOUN
emaj-173	262	30	congruency	congruency	NOUN
emaj-173	262	31	perception	perception	NOUN
emaj-173	262	32	towards	towards	ADP
emaj-173	262	33	the	the	DET
emaj-173	262	34	brand	brand	NOUN
emaj-173	262	35	's	's	PART
emaj-173	262	36	instagram	instagram	PROPN
emaj-173	262	37	page	page	NOUN
emaj-173	262	38	has	have	VERB
emaj-173	262	39	a	a	DET
emaj-173	262	40	statistically	statistically	ADV
emaj-173	262	41	significant	significant	ADJ
emaj-173	262	42	and	and	CCONJ
emaj-173	262	43	positive	positive	ADJ
emaj-173	262	44	effect	effect	NOUN
emaj-173	262	45	on	on	ADP
emaj-173	262	46	the	the	DET
emaj-173	262	47	brand	brand	NOUN
emaj-173	262	48	loyalty	loyalty	NOUN
emaj-173	262	49	in	in	ADP
emaj-173	262	50	question	question	NOUN
emaj-173	262	51	at	at	ADP
emaj-173	262	52	a	a	DET
emaj-173	262	53	confidence	confidence	NOUN
emaj-173	262	54	level	level	NOUN
emaj-173	262	55	of	of	ADP
emaj-173	262	56	95	95	NUM
emaj-173	262	57	%	%	NOUN
emaj-173	262	58	.	.	PUNCT
emaj-173	263	1	there	there	PRON
emaj-173	263	2	was	be	VERB
emaj-173	263	3	no	no	DET
emaj-173	263	4	statistically	statistically	ADV
emaj-173	263	5	significant	significant	ADJ
emaj-173	263	6	effect	effect	NOUN
emaj-173	263	7	of	of	ADP
emaj-173	263	8	the	the	DET
emaj-173	263	9	hedonic	hedonic	ADJ
emaj-173	263	10	value	value	NOUN
emaj-173	263	11	and	and	CCONJ
emaj-173	263	12	co	co	NOUN
emaj-173	263	13	-	-	NOUN
emaj-173	263	14	creation	creation	NOUN
emaj-173	263	15	value	value	NOUN
emaj-173	263	16	perception	perception	NOUN
emaj-173	263	17	towards	towards	ADP
emaj-173	263	18	the	the	DET
emaj-173	263	19	brand	brand	NOUN
emaj-173	263	20	's	's	PART
emaj-173	263	21	instagram	instagram	PROPN
emaj-173	263	22	page	page	NOUN
emaj-173	263	23	on	on	ADP
emaj-173	263	24	the	the	DET
emaj-173	263	25	brand	brand	NOUN
emaj-173	263	26	loyalty	loyalty	NOUN
emaj-173	263	27	in	in	ADP
emaj-173	263	28	question	question	NOUN
emaj-173	263	29	at	at	ADP
emaj-173	263	30	a	a	DET
emaj-173	263	31	confidence	confidence	NOUN
emaj-173	263	32	level	level	NOUN
emaj-173	263	33	of	of	ADP
emaj-173	263	34	95	95	NUM
emaj-173	263	35	%	%	NOUN
emaj-173	263	36	.	.	PUNCT
emaj-173	264	1	furthermore	furthermore	ADV
emaj-173	264	2	,	,	PUNCT
emaj-173	264	3	brand	brand	NOUN
emaj-173	264	4	loyalty	loyalty	NOUN
emaj-173	264	5	has	have	VERB
emaj-173	264	6	a	a	DET
emaj-173	264	7	statistically	statistically	ADV
emaj-173	264	8	significant	significant	ADJ
emaj-173	264	9	and	and	CCONJ
emaj-173	264	10	positive	positive	ADJ
emaj-173	264	11	effect	effect	NOUN
emaj-173	264	12	on	on	ADP
emaj-173	264	13	purchase	purchase	NOUN
emaj-173	264	14	intention	intention	NOUN
emaj-173	264	15	at	at	ADP
emaj-173	264	16	a	a	DET
emaj-173	264	17	confidence	confidence	NOUN
emaj-173	264	18	level	level	NOUN
emaj-173	264	19	of	of	ADP
emaj-173	264	20	95	95	NUM
emaj-173	264	21	%	%	NOUN
emaj-173	264	22	.	.	PUNCT
emaj-173	265	1	according	accord	VERB
emaj-173	265	2	to	to	ADP
emaj-173	265	3	the	the	DET
emaj-173	265	4	results	result	NOUN
emaj-173	265	5	in	in	ADP
emaj-173	265	6	table	table	NOUN
emaj-173	265	7	4	4	NUM
emaj-173	265	8	in	in	SCONJ
emaj-173	265	9	which	which	DET
emaj-173	265	10	hypothesis	hypothesis	NOUN
emaj-173	265	11	5	5	NUM
emaj-173	265	12	was	be	AUX
emaj-173	265	13	examined	examine	VERB
emaj-173	265	14	,	,	PUNCT
emaj-173	265	15	when	when	SCONJ
emaj-173	265	16	the	the	DET
emaj-173	265	17	requirements	requirement	NOUN
emaj-173	265	18	of	of	ADP
emaj-173	265	19	the	the	DET
emaj-173	265	20	mediating	mediate	VERB
emaj-173	265	21	role	role	NOUN
emaj-173	265	22	of	of	ADP
emaj-173	265	23	brand	brand	NOUN
emaj-173	265	24	loyalty	loyalty	NOUN
emaj-173	265	25	in	in	ADP
emaj-173	265	26	the	the	DET
emaj-173	265	27	effect	effect	NOUN
emaj-173	265	28	of	of	ADP
emaj-173	265	29	functional	functional	ADJ
emaj-173	265	30	value	value	NOUN
emaj-173	265	31	on	on	ADP
emaj-173	265	32	purchase	purchase	NOUN
emaj-173	265	33	intention	intention	NOUN
emaj-173	265	34	are	be	AUX
emaj-173	265	35	examined	examine	VERB
emaj-173	265	36	,	,	PUNCT
emaj-173	265	37	it	it	PRON
emaj-173	265	38	is	be	AUX
emaj-173	265	39	observed	observe	VERB
emaj-173	265	40	that	that	SCONJ
emaj-173	265	41	a	a	DET
emaj-173	265	42	significant	significant	ADJ
emaj-173	265	43	effect	effect	NOUN
emaj-173	265	44	of	of	ADP
emaj-173	265	45	functional	functional	ADJ
emaj-173	265	46	value	value	NOUN
emaj-173	265	47	on	on	ADP
emaj-173	265	48	purchase	purchase	NOUN
emaj-173	265	49	intention	intention	NOUN
emaj-173	265	50	,	,	PUNCT
emaj-173	265	51	which	which	PRON
emaj-173	265	52	is	be	AUX
emaj-173	265	53	the	the	DET
emaj-173	265	54	first	first	ADJ
emaj-173	265	55	requirement	requirement	NOUN
emaj-173	265	56	,	,	PUNCT
emaj-173	265	57	was	be	AUX
emaj-173	265	58	ensured	ensure	VERB
emaj-173	265	59	in	in	ADP
emaj-173	265	60	the	the	DET
emaj-173	265	61	first	first	ADJ
emaj-173	265	62	model	model	NOUN
emaj-173	265	63	(	(	PUNCT
emaj-173	265	64	β	β	X
emaj-173	265	65	=	=	SYM
emaj-173	265	66	0.121	0.121	NUM
emaj-173	265	67	,	,	PUNCT
emaj-173	265	68	sig.<0.05	sig.<0.05	NOUN
emaj-173	265	69	)	)	PUNCT
emaj-173	265	70	.	.	PUNCT
emaj-173	266	1	it	it	PRON
emaj-173	266	2	is	be	AUX
emaj-173	266	3	observed	observe	VERB
emaj-173	266	4	that	that	SCONJ
emaj-173	266	5	a	a	DET
emaj-173	266	6	significant	significant	ADJ
emaj-173	266	7	effect	effect	NOUN
emaj-173	266	8	of	of	ADP
emaj-173	266	9	functional	functional	ADJ
emaj-173	266	10	value	value	NOUN
emaj-173	266	11	on	on	ADP
emaj-173	266	12	brand	brand	NOUN
emaj-173	266	13	loyalty	loyalty	NOUN
emaj-173	266	14	,	,	PUNCT
emaj-173	266	15	which	which	PRON
emaj-173	266	16	is	be	AUX
emaj-173	266	17	the	the	DET
emaj-173	266	18	second	second	ADJ
emaj-173	266	19	requirement	requirement	NOUN
emaj-173	266	20	,	,	PUNCT
emaj-173	266	21	was	be	AUX
emaj-173	266	22	ensured	ensure	VERB
emaj-173	266	23	in	in	ADP
emaj-173	266	24	the	the	DET
emaj-173	266	25	second	second	ADJ
emaj-173	266	26	model	model	NOUN
emaj-173	266	27	(	(	PUNCT
emaj-173	266	28	β	β	X
emaj-173	266	29	=	=	SYM
emaj-173	266	30	0.136	0.136	NUM
emaj-173	266	31	,	,	PUNCT
emaj-173	266	32	sig.<0.05	sig.<0.05	NOUN
emaj-173	266	33	)	)	PUNCT
emaj-173	266	34	.	.	PUNCT
emaj-173	267	1	it	it	PRON
emaj-173	267	2	is	be	AUX
emaj-173	267	3	observed	observe	VERB
emaj-173	267	4	that	that	SCONJ
emaj-173	267	5	the	the	DET
emaj-173	267	6	effect	effect	NOUN
emaj-173	267	7	of	of	ADP
emaj-173	267	8	brand	brand	NOUN
emaj-173	267	9	loyalty	loyalty	NOUN
emaj-173	267	10	on	on	ADP
emaj-173	267	11	purchase	purchase	NOUN
emaj-173	267	12	intention	intention	NOUN
emaj-173	267	13	,	,	PUNCT
emaj-173	267	14	which	which	PRON
emaj-173	267	15	is	be	AUX
emaj-173	267	16	the	the	DET
emaj-173	267	17	third	third	ADJ
emaj-173	267	18	requirement	requirement	NOUN
emaj-173	267	19	,	,	PUNCT
emaj-173	267	20	was	be	AUX
emaj-173	267	21	ensured	ensure	VERB
emaj-173	267	22	in	in	ADP
emaj-173	267	23	the	the	DET
emaj-173	267	24	second	second	ADJ
emaj-173	267	25	model	model	NOUN
emaj-173	267	26	(	(	PUNCT
emaj-173	267	27	β	β	X
emaj-173	267	28	=	=	SYM
emaj-173	267	29	0.587	0.587	NUM
emaj-173	267	30	,	,	PUNCT
emaj-173	267	31	sig.<0.05	sig.<0.05	NOUN
emaj-173	267	32	)	)	PUNCT
emaj-173	267	33	.	.	PUNCT
emaj-173	268	1	when	when	SCONJ
emaj-173	268	2	the	the	DET
emaj-173	268	3	fact	fact	NOUN
emaj-173	268	4	that	that	SCONJ
emaj-173	268	5	the	the	DET
emaj-173	268	6	effect	effect	NOUN
emaj-173	268	7	of	of	ADP
emaj-173	268	8	functional	functional	ADJ
emaj-173	268	9	value	value	NOUN
emaj-173	268	10	on	on	ADP
emaj-173	268	11	purchase	purchase	NOUN
emaj-173	268	12	intention	intention	NOUN
emaj-173	268	13	in	in	ADP
emaj-173	268	14	the	the	DET
emaj-173	268	15	first	first	ADJ
emaj-173	268	16	model	model	NOUN
emaj-173	268	17	after	after	ADP
emaj-173	268	18	adding	add	VERB
emaj-173	268	19	the	the	DET
emaj-173	268	20	brand	brand	NOUN
emaj-173	268	21	loyalty	loyalty	NOUN
emaj-173	268	22	variable	variable	NOUN
emaj-173	268	23	to	to	ADP
emaj-173	268	24	the	the	DET
emaj-173	268	25	first	first	ADJ
emaj-173	268	26	model	model	NOUN
emaj-173	268	27	slightly	slightly	ADV
emaj-173	268	28	decreases	decrease	VERB
emaj-173	268	29	or	or	CCONJ
emaj-173	268	30	disappears	disappear	VERB
emaj-173	268	31	in	in	ADP
emaj-173	268	32	the	the	DET
emaj-173	268	33	second	second	ADJ
emaj-173	268	34	model	model	NOUN
emaj-173	268	35	,	,	PUNCT
emaj-173	268	36	which	which	PRON
emaj-173	268	37	is	be	AUX
emaj-173	268	38	the	the	DET
emaj-173	268	39	last	last	ADJ
emaj-173	268	40	requirement	requirement	NOUN
emaj-173	268	41	,	,	PUNCT
emaj-173	268	42	is	be	AUX
emaj-173	268	43	examined	examine	VERB
emaj-173	268	44	,	,	PUNCT
emaj-173	268	45	it	it	PRON
emaj-173	268	46	is	be	AUX
emaj-173	268	47	observed	observe	VERB
emaj-173	268	48	that	that	SCONJ
emaj-173	268	49	the	the	DET
emaj-173	268	50	effect	effect	NOUN
emaj-173	268	51	of	of	ADP
emaj-173	268	52	functional	functional	ADJ
emaj-173	268	53	value	value	NOUN
emaj-173	268	54	on	on	ADP
emaj-173	268	55	purchase	purchase	NOUN
emaj-173	268	56	intention	intention	NOUN
emaj-173	268	57	in	in	ADP
emaj-173	268	58	the	the	DET
emaj-173	268	59	second	second	ADJ
emaj-173	268	60	model	model	NOUN
emaj-173	268	61	is	be	AUX
emaj-173	268	62	not	not	PART
emaj-173	268	63	statistically	statistically	ADV
emaj-173	268	64	significant	significant	ADJ
emaj-173	268	65	at	at	ADP
emaj-173	268	66	a	a	DET
emaj-173	268	67	confidence	confidence	NOUN
emaj-173	268	68	level	level	NOUN
emaj-173	268	69	of	of	ADP
emaj-173	268	70	95	95	NUM
emaj-173	268	71	%	%	NOUN
emaj-173	268	72	(	(	PUNCT
emaj-173	268	73	β	β	X
emaj-173	268	74	=	=	SYM
emaj-173	268	75	0.040	0.040	NUM
emaj-173	268	76	,	,	PUNCT
emaj-173	268	77	sig.>0.05	sig.>0.05	NOUN
emaj-173	268	78	)	)	PUNCT
emaj-173	268	79	.	.	PUNCT
emaj-173	269	1	in	in	ADP
emaj-173	269	2	this	this	DET
emaj-173	269	3	case	case	NOUN
emaj-173	269	4	,	,	PUNCT
emaj-173	269	5	it	it	PRON
emaj-173	269	6	can	can	AUX
emaj-173	269	7	be	be	AUX
emaj-173	269	8	said	say	VERB
emaj-173	269	9	that	that	SCONJ
emaj-173	269	10	the	the	DET
emaj-173	269	11	four	four	NUM
emaj-173	269	12	requirements	requirement	NOUN
emaj-173	269	13	of	of	ADP
emaj-173	269	14	the	the	DET
emaj-173	269	15	mediation	mediation	NOUN
emaj-173	269	16	model	model	NOUN
emaj-173	269	17	were	be	AUX
emaj-173	269	18	fulfilled	fulfil	VERB
emaj-173	269	19	.	.	PUNCT
emaj-173	270	1	brand	brand	NOUN
emaj-173	270	2	loyalty	loyalty	NOUN
emaj-173	270	3	mediates	mediate	VERB
emaj-173	270	4	the	the	DET
emaj-173	270	5	effect	effect	NOUN
emaj-173	270	6	of	of	ADP
emaj-173	270	7	functional	functional	ADJ
emaj-173	270	8	value	value	NOUN
emaj-173	270	9	on	on	ADP
emaj-173	270	10	purchase	purchase	NOUN
emaj-173	270	11	intention	intention	NOUN
emaj-173	270	12	.	.	PUNCT
emaj-173	271	1	more	more	ADV
emaj-173	271	2	clearly	clearly	ADV
emaj-173	271	3	,	,	PUNCT
emaj-173	271	4	brand	brand	NOUN
emaj-173	271	5	loyalty	loyalty	NOUN
emaj-173	271	6	mediates	mediate	VERB
emaj-173	271	7	the	the	DET
emaj-173	271	8	whole	whole	ADJ
emaj-173	271	9	effect	effect	NOUN
emaj-173	271	10	of	of	ADP
emaj-173	271	11	the	the	DET
emaj-173	271	12	consumers	consumer	NOUN
emaj-173	271	13	'	'	PART
emaj-173	271	14	functional	functional	ADJ
emaj-173	271	15	value	value	NOUN
emaj-173	271	16	perception	perception	NOUN
emaj-173	271	17	towards	towards	ADP
emaj-173	271	18	the	the	DET
emaj-173	271	19	instagram	instagram	PROPN
emaj-173	271	20	page	page	NOUN
emaj-173	271	21	of	of	ADP
emaj-173	271	22	the	the	DET
emaj-173	271	23	brand	brand	NOUN
emaj-173	271	24	in	in	ADP
emaj-173	271	25	question	question	NOUN
emaj-173	271	26	on	on	ADP
emaj-173	271	27	the	the	DET
emaj-173	271	28	purchase	purchase	NOUN
emaj-173	271	29	intention	intention	NOUN
emaj-173	271	30	.	.	PUNCT
emaj-173	272	1	the	the	DET
emaj-173	272	2	effect	effect	NOUN
emaj-173	272	3	of	of	ADP
emaj-173	272	4	the	the	DET
emaj-173	272	5	level	level	NOUN
emaj-173	272	6	of	of	ADP
emaj-173	272	7	self	self	NOUN
emaj-173	272	8	-	-	PUNCT
emaj-173	272	9	brand	brand	NOUN
emaj-173	272	10	image	image	NOUN
emaj-173	272	11	congruency	congruency	NOUN
emaj-173	272	12	on	on	ADP
emaj-173	272	13	purchase	purchase	NOUN
emaj-173	272	14	intention	intention	NOUN
emaj-173	272	15	is	be	AUX
emaj-173	272	16	mediated	mediate	VERB
emaj-173	272	17	by	by	ADP
emaj-173	272	18	brand	brand	NOUN
emaj-173	272	19	loyalty	loyalty	NOUN
emaj-173	272	20	.	.	PUNCT
emaj-173	273	1	more	more	ADV
emaj-173	273	2	clearly	clearly	ADV
emaj-173	273	3	,	,	PUNCT
emaj-173	273	4	brand	brand	NOUN
emaj-173	273	5	loyalty	loyalty	NOUN
emaj-173	273	6	mediates	mediate	VERB
emaj-173	273	7	the	the	DET
emaj-173	273	8	whole	whole	ADJ
emaj-173	273	9	effect	effect	NOUN
emaj-173	273	10	of	of	ADP
emaj-173	273	11	the	the	DET
emaj-173	273	12	consumers	consumer	NOUN
emaj-173	273	13	'	'	PART
emaj-173	273	14	self	self	NOUN
emaj-173	273	15	-	-	PUNCT
emaj-173	273	16	brand	brand	NOUN
emaj-173	273	17	image	image	NOUN
emaj-173	273	18	congruency	congruency	NOUN
emaj-173	273	19	perception	perception	NOUN
emaj-173	273	20	towards	towards	ADP
emaj-173	273	21	the	the	DET
emaj-173	273	22	instagram	instagram	PROPN
emaj-173	273	23	page	page	NOUN
emaj-173	273	24	of	of	ADP
emaj-173	273	25	the	the	DET
emaj-173	273	26	brand	brand	NOUN
emaj-173	273	27	in	in	ADP
emaj-173	273	28	question	question	NOUN
emaj-173	273	29	on	on	ADP
emaj-173	273	30	the	the	DET
emaj-173	273	31	purchase	purchase	NOUN
emaj-173	273	32	intention	intention	NOUN
emaj-173	273	33	.	.	PUNCT
emaj-173	274	1	when	when	SCONJ
emaj-173	274	2	the	the	DET
emaj-173	274	3	requirements	requirement	NOUN
emaj-173	274	4	of	of	ADP
emaj-173	274	5	the	the	DET
emaj-173	274	6	mediating	mediate	VERB
emaj-173	274	7	role	role	NOUN
emaj-173	274	8	of	of	ADP
emaj-173	274	9	brand	brand	NOUN
emaj-173	274	10	loyalty	loyalty	NOUN
emaj-173	274	11	in	in	ADP
emaj-173	274	12	the	the	DET
emaj-173	274	13	effect	effect	NOUN
emaj-173	274	14	of	of	ADP
emaj-173	274	15	hedonic	hedonic	ADJ
emaj-173	274	16	value	value	NOUN
emaj-173	274	17	on	on	ADP
emaj-173	274	18	purchase	purchase	NOUN
emaj-173	274	19	intention	intention	NOUN
emaj-173	274	20	are	be	AUX
emaj-173	274	21	examined	examine	VERB
emaj-173	274	22	,	,	PUNCT
emaj-173	274	23	it	it	PRON
emaj-173	274	24	is	be	AUX
emaj-173	274	25	observed	observe	VERB
emaj-173	274	26	that	that	SCONJ
emaj-173	274	27	a	a	DET
emaj-173	274	28	significant	significant	ADJ
emaj-173	274	29	effect	effect	NOUN
emaj-173	274	30	of	of	ADP
emaj-173	274	31	hedonic	hedonic	ADJ
emaj-173	274	32	value	value	NOUN
emaj-173	274	33	on	on	ADP
emaj-173	274	34	purchase	purchase	NOUN
emaj-173	274	35	intention	intention	NOUN
emaj-173	274	36	exists	exist	VERB
emaj-173	274	37	.	.	PUNCT
emaj-173	275	1	that	that	PRON
emaj-173	275	2	is	be	AUX
emaj-173	275	3	the	the	DET
emaj-173	275	4	first	first	ADJ
emaj-173	275	5	requirement	requirement	NOUN
emaj-173	275	6	,	,	PUNCT
emaj-173	275	7	which	which	PRON
emaj-173	275	8	was	be	AUX
emaj-173	275	9	ensured	ensure	VERB
emaj-173	275	10	in	in	ADP
emaj-173	275	11	the	the	DET
emaj-173	275	12	first	first	ADJ
emaj-173	275	13	model	model	NOUN
emaj-173	275	14	(	(	PUNCT
emaj-173	275	15	β	β	X
emaj-173	275	16	=	=	SYM
emaj-173	275	17	0.092	0.092	NUM
emaj-173	275	18	,	,	PUNCT
emaj-173	275	19	sig.<0.05	sig.<0.05	NOUN
emaj-173	275	20	)	)	PUNCT
emaj-173	275	21	.	.	PUNCT
emaj-173	276	1	it	it	PRON
emaj-173	276	2	is	be	AUX
emaj-173	276	3	observed	observe	VERB
emaj-173	276	4	that	that	SCONJ
emaj-173	276	5	a	a	DET
emaj-173	276	6	significant	significant	ADJ
emaj-173	276	7	effect	effect	NOUN
emaj-173	276	8	of	of	ADP
emaj-173	276	9	hedonic	hedonic	ADJ
emaj-173	276	10	value	value	NOUN
emaj-173	276	11	on	on	ADP
emaj-173	276	12	brand	brand	NOUN
emaj-173	276	13	loyalty	loyalty	NOUN
emaj-173	276	14	,	,	PUNCT
emaj-173	276	15	which	which	PRON
emaj-173	276	16	is	be	AUX
emaj-173	276	17	the	the	DET
emaj-173	276	18	second	second	ADJ
emaj-173	276	19	requirement	requirement	NOUN
emaj-173	276	20	,	,	PUNCT
emaj-173	276	21	was	be	AUX
emaj-173	276	22	not	not	PART
emaj-173	276	23	ensured	ensure	VERB
emaj-173	276	24	in	in	ADP
emaj-173	276	25	the	the	DET
emaj-173	276	26	second	second	ADJ
emaj-173	276	27	model	model	NOUN
emaj-173	276	28	(	(	PUNCT
emaj-173	276	29	β	β	X
emaj-173	276	30	=	=	SYM
emaj-173	276	31	0.042	0.042	NUM
emaj-173	276	32	,	,	PUNCT
emaj-173	276	33	sig.>0.05	sig.>0.05	NOUN
emaj-173	276	34	)	)	PUNCT
emaj-173	276	35	.	.	PUNCT
emaj-173	277	1	in	in	ADP
emaj-173	277	2	this	this	DET
emaj-173	277	3	case	case	NOUN
emaj-173	277	4	,	,	PUNCT
emaj-173	277	5	the	the	DET
emaj-173	277	6	mediating	mediate	VERB
emaj-173	277	7	role	role	NOUN
emaj-173	277	8	of	of	ADP
emaj-173	277	9	brand	brand	NOUN
emaj-173	277	10	loyalty	loyalty	NOUN
emaj-173	277	11	in	in	ADP
emaj-173	277	12	the	the	DET
emaj-173	277	13	effect	effect	NOUN
emaj-173	277	14	of	of	ADP
emaj-173	277	15	consumers	consumer	NOUN
emaj-173	277	16	'	'	PART
emaj-173	277	17	hedonic	hedonic	ADJ
emaj-173	277	18	value	value	NOUN
emaj-173	277	19	perception	perception	NOUN
emaj-173	277	20	towards	towards	ADP
emaj-173	277	21	the	the	DET
emaj-173	277	22	instagram	instagram	PROPN
emaj-173	277	23	page	page	NOUN
emaj-173	277	24	of	of	ADP
emaj-173	277	25	the	the	DET
emaj-173	277	26	brand	brand	NOUN
emaj-173	277	27	on	on	ADP
emaj-173	277	28	purchase	purchase	NOUN
emaj-173	277	29	intention	intention	NOUN
emaj-173	277	30	can	can	AUX
emaj-173	277	31	not	not	PART
emaj-173	277	32	be	be	AUX
emaj-173	277	33	mentioned	mention	VERB
emaj-173	277	34	.	.	PUNCT
emaj-173	278	1	when	when	SCONJ
emaj-173	278	2	the	the	DET
emaj-173	278	3	requirements	requirement	NOUN
emaj-173	278	4	of	of	ADP
emaj-173	278	5	the	the	DET
emaj-173	278	6	mediating	mediate	VERB
emaj-173	278	7	role	role	NOUN
emaj-173	278	8	of	of	ADP
emaj-173	278	9	brand	brand	NOUN
emaj-173	278	10	loyalty	loyalty	NOUN
emaj-173	278	11	in	in	ADP
emaj-173	278	12	the	the	DET
emaj-173	278	13	effect	effect	NOUN
emaj-173	278	14	of	of	ADP
emaj-173	278	15	social	social	ADJ
emaj-173	278	16	value	value	NOUN
emaj-173	278	17	on	on	ADP
emaj-173	278	18	purchase	purchase	NOUN
emaj-173	278	19	intention	intention	NOUN
emaj-173	278	20	are	be	AUX
emaj-173	278	21	examined	examine	VERB
emaj-173	278	22	,	,	PUNCT
emaj-173	278	23	it	it	PRON
emaj-173	278	24	is	be	AUX
emaj-173	278	25	observed	observe	VERB
emaj-173	278	26	that	that	SCONJ
emaj-173	278	27	there	there	PRON
emaj-173	278	28	is	be	VERB
emaj-173	278	29	no	no	DET
emaj-173	278	30	significant	significant	ADJ
emaj-173	278	31	effect	effect	NOUN
emaj-173	278	32	of	of	ADP
emaj-173	278	33	social	social	ADJ
emaj-173	278	34	value	value	NOUN
emaj-173	278	35	on	on	ADP
emaj-173	278	36	purchase	purchase	NOUN
emaj-173	278	37	intention	intention	NOUN
emaj-173	278	38	,	,	PUNCT
emaj-173	278	39	which	which	PRON
emaj-173	278	40	is	be	AUX
emaj-173	278	41	the	the	DET
emaj-173	278	42	first	first	ADJ
emaj-173	278	43	requirement	requirement	NOUN
emaj-173	278	44	,	,	PUNCT
emaj-173	278	45	in	in	ADP
emaj-173	278	46	the	the	DET
emaj-173	278	47	first	first	ADJ
emaj-173	278	48	model	model	NOUN
emaj-173	278	49	findings	finding	NOUN
emaj-173	278	50	(	(	PUNCT
emaj-173	278	51	β	β	X
emaj-173	278	52	=	=	SYM
emaj-173	278	53	-0.052	-0.052	PROPN
emaj-173	278	54	,	,	PUNCT
emaj-173	278	55	sig.>0.05	sig.>0.05	NOUN
emaj-173	278	56	)	)	PUNCT
emaj-173	278	57	.	.	PUNCT
emaj-173	279	1	in	in	ADP
emaj-173	279	2	this	this	DET
emaj-173	279	3	case	case	NOUN
emaj-173	279	4	,	,	PUNCT
emaj-173	279	5	it	it	PRON
emaj-173	279	6	can	can	AUX
emaj-173	279	7	be	be	AUX
emaj-173	279	8	said	say	VERB
emaj-173	279	9	that	that	SCONJ
emaj-173	279	10	the	the	DET
emaj-173	279	11	social	social	ADJ
emaj-173	279	12	value	value	NOUN
emaj-173	279	13	perception	perception	NOUN
emaj-173	279	14	towards	towards	ADP
emaj-173	279	15	the	the	DET
emaj-173	279	16	instagram	instagram	PROPN
emaj-173	279	17	page	page	NOUN
emaj-173	279	18	of	of	ADP
emaj-173	279	19	the	the	DET
emaj-173	279	20	brand	brand	NOUN
emaj-173	279	21	has	have	VERB
emaj-173	279	22	no	no	DET
emaj-173	279	23	effect	effect	NOUN
emaj-173	279	24	on	on	ADP
emaj-173	279	25	the	the	DET
emaj-173	279	26	purchase	purchase	NOUN
emaj-173	279	27	intention	intention	NOUN
emaj-173	279	28	of	of	ADP
emaj-173	279	29	the	the	DET
emaj-173	279	30	brand	brand	NOUN
emaj-173	279	31	.	.	PUNCT
emaj-173	280	1	therefore	therefore	ADV
emaj-173	280	2	,	,	PUNCT
emaj-173	280	3	brand	brand	NOUN
emaj-173	280	4	loyalty	loyalty	NOUN
emaj-173	280	5	can	can	AUX
emaj-173	280	6	not	not	PART
emaj-173	280	7	mediate	mediate	VERB
emaj-173	280	8	an	an	DET
emaj-173	280	9	effect	effect	NOUN
emaj-173	280	10	which	which	PRON
emaj-173	280	11	is	be	AUX
emaj-173	280	12	not	not	PART
emaj-173	280	13	available	available	ADJ
emaj-173	280	14	.	.	PUNCT
emaj-173	281	1	when	when	SCONJ
emaj-173	281	2	the	the	DET
emaj-173	281	3	requirements	requirement	NOUN
emaj-173	281	4	of	of	ADP
emaj-173	281	5	the	the	DET
emaj-173	281	6	mediating	mediate	VERB
emaj-173	281	7	role	role	NOUN
emaj-173	281	8	of	of	ADP
emaj-173	281	9	brand	brand	NOUN
emaj-173	281	10	loyalty	loyalty	NOUN
emaj-173	281	11	in	in	ADP
emaj-173	281	12	the	the	DET
emaj-173	281	13	effect	effect	NOUN
emaj-173	281	14	of	of	ADP
emaj-173	281	15	co	co	NOUN
emaj-173	281	16	-	-	NOUN
emaj-173	281	17	creation	creation	NOUN
emaj-173	281	18	value	value	NOUN
emaj-173	281	19	on	on	ADP
emaj-173	281	20	purchase	purchase	NOUN
emaj-173	281	21	intention	intention	NOUN
emaj-173	281	22	are	be	AUX
emaj-173	281	23	examined	examine	VERB
emaj-173	281	24	,	,	PUNCT
emaj-173	281	25	it	it	PRON
emaj-173	281	26	is	be	AUX
emaj-173	281	27	observed	observe	VERB
emaj-173	281	28	that	that	SCONJ
emaj-173	281	29	there	there	PRON
emaj-173	281	30	is	be	VERB
emaj-173	281	31	no	no	DET
emaj-173	281	32	significant	significant	ADJ
emaj-173	281	33	effect	effect	NOUN
emaj-173	281	34	of	of	ADP
emaj-173	281	35	co	co	NOUN
emaj-173	281	36	-	-	NOUN
emaj-173	281	37	creation	creation	NOUN
emaj-173	281	38	value	value	NOUN
emaj-173	281	39	on	on	ADP
emaj-173	281	40	purchase	purchase	NOUN
emaj-173	281	41	intention	intention	NOUN
emaj-173	281	42	,	,	PUNCT
emaj-173	281	43	which	which	PRON
emaj-173	281	44	is	be	AUX
emaj-173	281	45	the	the	DET
emaj-173	281	46	first	first	ADJ
emaj-173	281	47	requirement	requirement	NOUN
emaj-173	281	48	,	,	PUNCT
emaj-173	281	49	in	in	ADP
emaj-173	281	50	the	the	DET
emaj-173	281	51	first	first	ADJ
emaj-173	281	52	model	model	NOUN
emaj-173	281	53	findings	finding	NOUN
emaj-173	281	54	(	(	PUNCT
emaj-173	281	55	β	β	X
emaj-173	281	56	=	=	SYM
emaj-173	281	57	0.004	0.004	NUM
emaj-173	281	58	,	,	PUNCT
emaj-173	281	59	sig.>0.05	sig.>0.05	NOUN
emaj-173	281	60	)	)	PUNCT
emaj-173	281	61	.	.	PUNCT
emaj-173	282	1	in	in	ADP
emaj-173	282	2	this	this	DET
emaj-173	282	3	case	case	NOUN
emaj-173	282	4	,	,	PUNCT
emaj-173	282	5	it	it	PRON
emaj-173	282	6	can	can	AUX
emaj-173	282	7	be	be	AUX
emaj-173	282	8	said	say	VERB
emaj-173	282	9	that	that	SCONJ
emaj-173	282	10	the	the	DET
emaj-173	282	11	co	co	NOUN
emaj-173	282	12	-	-	NOUN
emaj-173	282	13	creation	creation	NOUN
emaj-173	282	14	value	value	NOUN
emaj-173	282	15	perception	perception	NOUN
emaj-173	282	16	towards	towards	ADP
emaj-173	282	17	the	the	DET
emaj-173	282	18	instagram	instagram	PROPN
emaj-173	282	19	page	page	NOUN
emaj-173	282	20	of	of	ADP
emaj-173	282	21	the	the	DET
emaj-173	282	22	brand	brand	NOUN
emaj-173	282	23	has	have	VERB
emaj-173	282	24	no	no	DET
emaj-173	282	25	effect	effect	NOUN
emaj-173	282	26	on	on	ADP
emaj-173	282	27	the	the	DET
emaj-173	282	28	purchase	purchase	NOUN
emaj-173	282	29	intention	intention	NOUN
emaj-173	282	30	of	of	ADP
emaj-173	282	31	the	the	DET
emaj-173	282	32	brand	brand	NOUN
emaj-173	282	33	.	.	PUNCT
emaj-173	283	1	therefore	therefore	ADV
emaj-173	283	2	,	,	PUNCT
emaj-173	283	3	brand	brand	NOUN
emaj-173	283	4	loyalty	loyalty	NOUN
emaj-173	283	5	can	can	AUX
emaj-173	283	6	not	not	PART
emaj-173	283	7	mediate	mediate	VERB
emaj-173	283	8	an	an	DET
emaj-173	283	9	effect	effect	NOUN
emaj-173	283	10	which	which	PRON
emaj-173	283	11	is	be	AUX
emaj-173	283	12	not	not	PART
emaj-173	283	13	available	available	ADJ
emaj-173	283	14	.	.	PUNCT
emaj-173	284	1	when	when	SCONJ
emaj-173	284	2	mediating	mediate	VERB
emaj-173	284	3	roles	role	NOUN
emaj-173	284	4	were	be	AUX
emaj-173	284	5	examined	examine	VERB
emaj-173	284	6	in	in	ADP
emaj-173	284	7	terms	term	NOUN
emaj-173	284	8	of	of	ADP
emaj-173	284	9	the	the	DET
emaj-173	284	10	hypotheses	hypothesis	NOUN
emaj-173	284	11	,	,	PUNCT
emaj-173	284	12	it	it	PRON
emaj-173	284	13	was	be	AUX
emaj-173	284	14	observed	observe	VERB
emaj-173	284	15	that	that	SCONJ
emaj-173	284	16	hypotheses	hypothese	VERB
emaj-173	284	17	h5,a	h5,a	PROPN
emaj-173	284	18	and	and	CCONJ
emaj-173	284	19	h5,e	h5,e	PROPN
emaj-173	284	20	were	be	AUX
emaj-173	284	21	accepted	accept	VERB
emaj-173	284	22	and	and	CCONJ
emaj-173	284	23	hypotheses	hypothesis	NOUN
emaj-173	284	24	h5,b	h5,b	PROPN
emaj-173	284	25	,	,	PUNCT
emaj-173	284	26	h5,c	h5,c	PROPN
emaj-173	284	27	and	and	CCONJ
emaj-173	284	28	h5,d	h5,d	PROPN
emaj-173	284	29	were	be	AUX
emaj-173	284	30	rejected	reject	VERB
emaj-173	284	31	.	.	PUNCT
emaj-173	285	1	vi	vi	X
emaj-173	285	2	.	.	NOUN
emaj-173	285	3	discussion	discussion	NOUN
emaj-173	285	4	in	in	ADP
emaj-173	285	5	the	the	DET
emaj-173	285	6	findings	finding	NOUN
emaj-173	285	7	obtained	obtain	VERB
emaj-173	285	8	,	,	PUNCT
emaj-173	285	9	it	it	PRON
emaj-173	285	10	was	be	AUX
emaj-173	285	11	observed	observe	VERB
emaj-173	285	12	that	that	SCONJ
emaj-173	285	13	customers	customer	NOUN
emaj-173	285	14	'	'	PART
emaj-173	285	15	perception	perception	NOUN
emaj-173	285	16	regarding	regard	VERB
emaj-173	285	17	marketing	marketing	NOUN
emaj-173	285	18	applications	application	NOUN
emaj-173	285	19	consisting	consist	VERB
emaj-173	285	20	of	of	ADP
emaj-173	285	21	functional	functional	ADJ
emaj-173	285	22	value	value	NOUN
emaj-173	285	23	,	,	PUNCT
emaj-173	285	24	hedonic	hedonic	ADJ
emaj-173	285	25	value	value	NOUN
emaj-173	285	26	,	,	PUNCT
emaj-173	285	27	social	social	ADJ
emaj-173	285	28	value	value	NOUN
emaj-173	285	29	,	,	PUNCT
emaj-173	285	30	co	co	NOUN
emaj-173	285	31	-	-	NOUN
emaj-173	285	32	creation	creation	NOUN
emaj-173	285	33	value	value	NOUN
emaj-173	285	34	and	and	CCONJ
emaj-173	285	35	self	self	NOUN
emaj-173	285	36	-	-	PUNCT
emaj-173	285	37	brand	brand	NOUN
emaj-173	285	38	image	image	NOUN
emaj-173	285	39	congruency	congruency	NOUN
emaj-173	285	40	towards	towards	ADP
emaj-173	285	41	the	the	DET
emaj-173	285	42	instagram	instagram	PROPN
emaj-173	285	43	page	page	NOUN
emaj-173	285	44	of	of	ADP
emaj-173	285	45	the	the	DET
emaj-173	285	46	brand	brand	NOUN
emaj-173	285	47	increased	increase	VERB
emaj-173	285	48	as	as	SCONJ
emaj-173	285	49	their	their	PRON
emaj-173	285	50	level	level	NOUN
emaj-173	285	51	of	of	ADP
emaj-173	285	52	engagement	engagement	NOUN
emaj-173	285	53	with	with	ADP
emaj-173	285	54	the	the	DET
emaj-173	285	55	instagram	instagram	PROPN
emaj-173	285	56	page	page	NOUN
emaj-173	285	57	of	of	ADP
emaj-173	285	58	the	the	DET
emaj-173	285	59	followed	follow	VERB
emaj-173	285	60	brand	brand	NOUN
emaj-173	285	61	increased	increase	VERB
emaj-173	285	62	.	.	PUNCT
emaj-173	286	1	in	in	ADP
emaj-173	286	2	this	this	DET
emaj-173	286	3	context	context	NOUN
emaj-173	286	4	,	,	PUNCT
emaj-173	286	5	it	it	PRON
emaj-173	286	6	can	can	AUX
emaj-173	286	7	be	be	AUX
emaj-173	286	8	said	say	VERB
emaj-173	286	9	that	that	SCONJ
emaj-173	286	10	the	the	DET
emaj-173	286	11	fact	fact	NOUN
emaj-173	286	12	that	that	SCONJ
emaj-173	286	13	consumers	consumer	NOUN
emaj-173	286	14	are	be	AUX
emaj-173	286	15	participatory	participatory	ADJ
emaj-173	286	16	and	and	CCONJ
emaj-173	286	17	active	active	ADJ
emaj-173	286	18	members	member	NOUN
emaj-173	286	19	of	of	ADP
emaj-173	286	20	the	the	DET
emaj-173	286	21	brand	brand	NOUN
emaj-173	286	22	followed	follow	VERB
emaj-173	286	23	by	by	ADP
emaj-173	286	24	them	they	PRON
emaj-173	286	25	and	and	CCONJ
emaj-173	286	26	interact	interact	VERB
emaj-173	286	27	with	with	ADP
emaj-173	286	28	other	other	ADJ
emaj-173	286	29	users	user	NOUN
emaj-173	286	30	may	may	AUX
emaj-173	286	31	increase	increase	VERB
emaj-173	286	32	their	their	PRON
emaj-173	286	33	perception	perception	NOUN
emaj-173	286	34	regarding	regard	VERB
emaj-173	286	35	marketing	marketing	NOUN
emaj-173	286	36	applications	application	NOUN
emaj-173	286	37	.	.	PUNCT
emaj-173	287	1	at	at	ADP
emaj-173	287	2	this	this	DET
emaj-173	287	3	point	point	NOUN
emaj-173	287	4	,	,	PUNCT
emaj-173	287	5	it	it	PRON
emaj-173	287	6	can	can	AUX
emaj-173	287	7	be	be	AUX
emaj-173	287	8	recommended	recommend	VERB
emaj-173	287	9	for	for	SCONJ
emaj-173	287	10	marketers	marketer	NOUN
emaj-173	287	11	to	to	PART
emaj-173	287	12	give	give	VERB
emaj-173	287	13	instagram	instagram	PROPN
emaj-173	287	14	advertisements	advertisement	NOUN
emaj-173	287	15	for	for	ADP
emaj-173	287	16	their	their	PRON
emaj-173	287	17	target	target	NOUN
emaj-173	287	18	groups	group	NOUN
emaj-173	287	19	and	and	CCONJ
emaj-173	287	20	to	to	PART
emaj-173	287	21	organize	organize	VERB
emaj-173	287	22	campaigns	campaign	NOUN
emaj-173	287	23	and	and	CCONJ
emaj-173	287	24	lots	lot	NOUN
emaj-173	287	25	,	,	PUNCT
emaj-173	287	26	that	that	PRON
emaj-173	287	27	may	may	AUX
emaj-173	287	28	increase	increase	VERB
emaj-173	287	29	interaction	interaction	NOUN
emaj-173	287	30	through	through	ADP
emaj-173	287	31	their	their	PRON
emaj-173	287	32	instagram	instagram	NOUN
emaj-173	287	33	pages	page	NOUN
emaj-173	287	34	so	so	SCONJ
emaj-173	287	35	that	that	SCONJ
emaj-173	287	36	their	their	PRON
emaj-173	287	37	consumers	consumer	NOUN
emaj-173	287	38	become	become	VERB
emaj-173	287	39	active	active	ADJ
emaj-173	287	40	and	and	CCONJ
emaj-173	287	41	participatory	participatory	ADJ
emaj-173	287	42	members	member	NOUN
emaj-173	287	43	by	by	ADP
emaj-173	287	44	visiting	visit	VERB
emaj-173	287	45	the	the	DET
emaj-173	287	46	instagram	instagram	PROPN
emaj-173	287	47	page	page	NOUN
emaj-173	287	48	of	of	ADP
emaj-173	287	49	their	their	PRON
emaj-173	287	50	brand	brand	NOUN
emaj-173	287	51	frequently	frequently	ADV
emaj-173	287	52	.	.	PUNCT
emaj-173	288	1	it	it	PRON
emaj-173	288	2	was	be	AUX
emaj-173	288	3	observed	observe	VERB
emaj-173	288	4	that	that	SCONJ
emaj-173	288	5	the	the	DET
emaj-173	288	6	consumers	consumer	NOUN
emaj-173	288	7	'	'	PART
emaj-173	288	8	purchase	purchase	NOUN
emaj-173	288	9	intention	intention	NOUN
emaj-173	288	10	to	to	ADP
emaj-173	288	11	the	the	DET
emaj-173	288	12	brand	brand	NOUN
emaj-173	288	13	in	in	ADP
emaj-173	288	14	question	question	NOUN
emaj-173	288	15	increased	increase	VERB
emaj-173	288	16	as	as	SCONJ
emaj-173	288	17	their	their	PRON
emaj-173	288	18	functional	functional	ADJ
emaj-173	288	19	value	value	NOUN
emaj-173	288	20	perception	perception	NOUN
emaj-173	288	21	,	,	PUNCT
emaj-173	288	22	hedonic	hedonic	ADJ
emaj-173	288	23	value	value	NOUN
emaj-173	288	24	and	and	CCONJ
emaj-173	288	25	self	self	NOUN
emaj-173	288	26	-	-	PUNCT
emaj-173	288	27	brand	brand	NOUN
emaj-173	288	28	image	image	NOUN
emaj-173	288	29	congruency	congruency	NOUN
emaj-173	288	30	towards	towards	ADP
emaj-173	288	31	the	the	DET
emaj-173	288	32	instagram	instagram	PROPN
emaj-173	288	33	page	page	NOUN
emaj-173	288	34	of	of	ADP
emaj-173	288	35	the	the	DET
emaj-173	288	36	followed	follow	VERB
emaj-173	288	37	brand	brand	NOUN
emaj-173	288	38	increased	increase	VERB
emaj-173	288	39	.	.	PUNCT
emaj-173	289	1	according	accord	VERB
emaj-173	289	2	to	to	ADP
emaj-173	289	3	this	this	DET
emaj-173	289	4	finding	finding	NOUN
emaj-173	289	5	,	,	PUNCT
emaj-173	289	6	creating	create	VERB
emaj-173	289	7	the	the	DET
emaj-173	289	8	functional	functional	ADJ
emaj-173	289	9	value	value	NOUN
emaj-173	289	10	perception	perception	NOUN
emaj-173	289	11	,	,	PUNCT
emaj-173	289	12	hedonic	hedonic	ADJ
emaj-173	289	13	value	value	NOUN
emaj-173	289	14	and	and	CCONJ
emaj-173	289	15	self	self	NOUN
emaj-173	289	16	-	-	PUNCT
emaj-173	289	17	brand	brand	NOUN
emaj-173	289	18	image	image	NOUN
emaj-173	289	19	congruency	congruency	NOUN
emaj-173	289	20	from	from	ADP
emaj-173	289	21	marketing	marketing	NOUN
emaj-173	289	22	applications	application	NOUN
emaj-173	289	23	in	in	ADP
emaj-173	289	24	customers	customer	NOUN
emaj-173	289	25	increases	increase	VERB
emaj-173	289	26	purchase	purchase	NOUN
emaj-173	289	27	intention	intention	NOUN
emaj-173	289	28	.	.	PUNCT
emaj-173	290	1	at	at	ADP
emaj-173	290	2	this	this	DET
emaj-173	290	3	point	point	NOUN
emaj-173	290	4	,	,	PUNCT
emaj-173	290	5	it	it	PRON
emaj-173	290	6	can	can	AUX
emaj-173	290	7	be	be	AUX
emaj-173	290	8	recommended	recommend	VERB
emaj-173	290	9	for	for	ADP
emaj-173	290	10	marketers	marketer	NOUN
emaj-173	290	11	and	and	CCONJ
emaj-173	290	12	social	social	ADJ
emaj-173	290	13	media	medium	NOUN
emaj-173	290	14	managers	manager	NOUN
emaj-173	290	15	that	that	SCONJ
emaj-173	290	16	they	they	PRON
emaj-173	290	17	should	should	AUX
emaj-173	290	18	create	create	VERB
emaj-173	290	19	practical	practical	ADJ
emaj-173	290	20	,	,	PUNCT
emaj-173	290	21	useful	useful	ADJ
emaj-173	290	22	and	and	CCONJ
emaj-173	290	23	functional	functional	ADJ
emaj-173	290	24	instagram	instagram	PROPN
emaj-173	290	25	pages	page	NOUN
emaj-173	290	26	.	.	PUNCT
emaj-173	291	1	they	they	PRON
emaj-173	291	2	should	should	AUX
emaj-173	291	3	also	also	ADV
emaj-173	291	4	pay	pay	VERB
emaj-173	291	5	attention	attention	NOUN
emaj-173	291	6	to	to	ADP
emaj-173	291	7	the	the	DET
emaj-173	291	8	fact	fact	NOUN
emaj-173	291	9	that	that	SCONJ
emaj-173	291	10	instagram	instagram	PROPN
emaj-173	291	11	pages	page	NOUN
emaj-173	291	12	include	include	VERB
emaj-173	291	13	useful	useful	ADJ
emaj-173	291	14	,	,	PUNCT
emaj-173	291	15	amusing	amusing	ADJ
emaj-173	291	16	and	and	CCONJ
emaj-173	291	17	enjoyable	enjoyable	ADJ
emaj-173	291	18	information	information	NOUN
emaj-173	291	19	and	and	CCONJ
emaj-173	291	20	post	post	NOUN
emaj-173	291	21	in	in	ADP
emaj-173	291	22	the	the	DET
emaj-173	291	23	future	future	NOUN
emaj-173	291	24	in	in	ADP
emaj-173	291	25	this	this	DET
emaj-173	291	26	direction	direction	NOUN
emaj-173	291	27	,	,	PUNCT
emaj-173	291	28	and	and	CCONJ
emaj-173	291	29	they	they	PRON
emaj-173	291	30	should	should	AUX
emaj-173	291	31	bring	bring	VERB
emaj-173	291	32	the	the	DET
emaj-173	291	33	shares	share	NOUN
emaj-173	291	34	to	to	PART
emaj-173	291	35	reflect	reflect	VERB
emaj-173	291	36	the	the	DET
emaj-173	291	37	brand	brand	NOUN
emaj-173	291	38	personality	personality	NOUN
emaj-173	291	39	to	to	ADP
emaj-173	291	40	the	the	DET
emaj-173	291	41	forefront	forefront	NOUN
emaj-173	291	42	for	for	SCONJ
emaj-173	291	43	consumers	consumer	NOUN
emaj-173	291	44	to	to	PART
emaj-173	291	45	be	be	AUX
emaj-173	291	46	able	able	ADJ
emaj-173	291	47	to	to	PART
emaj-173	291	48	identify	identify	VERB
emaj-173	291	49	the	the	DET
emaj-173	291	50	brand	brand	NOUN
emaj-173	291	51	with	with	ADP
emaj-173	291	52	themselves	themselves	PRON
emaj-173	291	53	.	.	PUNCT
emaj-173	292	1	no	no	DET
emaj-173	292	2	statistically	statistically	ADV
emaj-173	292	3	significant	significant	ADJ
emaj-173	292	4	effect	effect	NOUN
emaj-173	292	5	of	of	ADP
emaj-173	292	6	social	social	ADJ
emaj-173	292	7	value	value	NOUN
emaj-173	292	8	and	and	CCONJ
emaj-173	292	9	co	co	NOUN
emaj-173	292	10	-	-	NOUN
emaj-173	292	11	creation	creation	NOUN
emaj-173	292	12	value	value	NOUN
emaj-173	292	13	on	on	ADP
emaj-173	292	14	purchase	purchase	NOUN
emaj-173	292	15	intention	intention	NOUN
emaj-173	292	16	was	be	AUX
emaj-173	292	17	found	find	VERB
emaj-173	292	18	.	.	PUNCT
emaj-173	293	1	two	two	NUM
emaj-173	293	2	factors	factor	NOUN
emaj-173	293	3	can	can	AUX
emaj-173	293	4	be	be	AUX
emaj-173	293	5	considered	consider	VERB
emaj-173	293	6	at	at	ADP
emaj-173	293	7	this	this	DET
emaj-173	293	8	juncture	juncture	NOUN
emaj-173	293	9	:	:	PUNCT
emaj-173	293	10	firstly	firstly	ADV
emaj-173	293	11	,	,	PUNCT
emaj-173	293	12	the	the	DET
emaj-173	293	13	brands	brand	NOUN
emaj-173	293	14	followed	follow	VERB
emaj-173	293	15	by	by	ADP
emaj-173	293	16	the	the	DET
emaj-173	293	17	consumers	consumer	NOUN
emaj-173	293	18	who	who	PRON
emaj-173	293	19	responded	respond	VERB
emaj-173	293	20	to	to	ADP
emaj-173	293	21	the	the	DET
emaj-173	293	22	questionnaire	questionnaire	NOUN
emaj-173	293	23	may	may	AUX
emaj-173	293	24	not	not	PART
emaj-173	293	25	have	have	AUX
emaj-173	293	26	sufficiently	sufficiently	ADV
emaj-173	293	27	developed	develop	VERB
emaj-173	293	28	or	or	CCONJ
emaj-173	293	29	implemented	implement	VERB
emaj-173	293	30	marketing	marketing	NOUN
emaj-173	293	31	applications	application	NOUN
emaj-173	293	32	for	for	ADP
emaj-173	293	33	social	social	ADJ
emaj-173	293	34	value	value	NOUN
emaj-173	293	35	and	and	CCONJ
emaj-173	293	36	volume	volume	NOUN
emaj-173	293	37	9	9	NUM
emaj-173	293	38	no	no	DET
emaj-173	293	39	1	1	NUM
emaj-173	293	40	(	(	PUNCT
emaj-173	293	41	2019	2019	NUM
emaj-173	293	42	)	)	PUNCT
emaj-173	293	43	|	|	ADV
emaj-173	293	44	issn	issn	VERB
emaj-173	293	45	2158	2158	NUM
emaj-173	293	46	-	-	SYM
emaj-173	293	47	8708	8708	NUM
emaj-173	293	48	(	(	PUNCT
emaj-173	293	49	online	online	NOUN
emaj-173	293	50	)	)	PUNCT
emaj-173	293	51	|	|	ADV
emaj-173	293	52	doi	doi	X
emaj-173	293	53	10.5195	10.5195	NUM
emaj-173	293	54	/	/	SYM
emaj-173	293	55	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	293	56	|	|	NOUN
emaj-173	293	57	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	293	58	the	the	DET
emaj-173	293	59	impact	impact	NOUN
emaj-173	293	60	of	of	ADP
emaj-173	293	61	perception	perception	NOUN
emaj-173	293	62	related	relate	VERB
emaj-173	293	63	social	social	ADJ
emaj-173	293	64	media	medium	NOUN
emaj-173	293	65	marketing	marketing	NOUN
emaj-173	293	66	applications	application	NOUN
emaj-173	293	67	on	on	ADP
emaj-173	293	68	consumers	consumer	NOUN
emaj-173	293	69	’	'	PUNCT
emaj-173	293	70	brand	brand	NOUN
emaj-173	293	71	loyalty	loyalty	NOUN
emaj-173	293	72	and	and	CCONJ
emaj-173	293	73	purchase	purchase	NOUN
emaj-173	293	74	intention	intention	NOUN
emaj-173	293	75	page	page	NOUN
emaj-173	293	76	|96|	|96|	VERB
emaj-173	293	77	emerging	emerge	VERB
emaj-173	293	78	markets	market	NOUN
emaj-173	293	79	journal	journal	NOUN
emaj-173	293	80	co	co	NOUN
emaj-173	293	81	-	-	NOUN
emaj-173	293	82	creation	creation	NOUN
emaj-173	293	83	value	value	NOUN
emaj-173	293	84	.	.	PUNCT
emaj-173	294	1	secondly	secondly	ADV
emaj-173	294	2	,	,	PUNCT
emaj-173	294	3	it	it	PRON
emaj-173	294	4	can	can	AUX
emaj-173	294	5	be	be	AUX
emaj-173	294	6	thought	think	VERB
emaj-173	294	7	that	that	SCONJ
emaj-173	294	8	the	the	DET
emaj-173	294	9	fact	fact	NOUN
emaj-173	294	10	that	that	SCONJ
emaj-173	294	11	consumers	consumer	NOUN
emaj-173	294	12	have	have	AUX
emaj-173	294	13	the	the	DET
emaj-173	294	14	opportunity	opportunity	NOUN
emaj-173	294	15	to	to	PART
emaj-173	294	16	meet	meet	VERB
emaj-173	294	17	and	and	CCONJ
emaj-173	294	18	interact	interact	VERB
emaj-173	294	19	with	with	ADP
emaj-173	294	20	new	new	ADJ
emaj-173	294	21	people	people	NOUN
emaj-173	294	22	on	on	ADP
emaj-173	294	23	the	the	DET
emaj-173	294	24	instagram	instagram	PROPN
emaj-173	294	25	page	page	NOUN
emaj-173	294	26	of	of	ADP
emaj-173	294	27	the	the	DET
emaj-173	294	28	brand	brand	NOUN
emaj-173	294	29	.	.	PUNCT
emaj-173	295	1	also	also	ADV
emaj-173	295	2	,	,	PUNCT
emaj-173	295	3	the	the	DET
emaj-173	295	4	instagram	instagram	PROPN
emaj-173	295	5	page	page	NOUN
emaj-173	295	6	of	of	ADP
emaj-173	295	7	the	the	DET
emaj-173	295	8	brand	brand	NOUN
emaj-173	295	9	communicates	communicate	VERB
emaj-173	295	10	with	with	ADP
emaj-173	295	11	users	user	NOUN
emaj-173	295	12	to	to	PART
emaj-173	295	13	provide	provide	VERB
emaj-173	295	14	better	well	ADJ
emaj-173	295	15	service	service	NOUN
emaj-173	295	16	and	and	CCONJ
emaj-173	295	17	cooperates	cooperate	VERB
emaj-173	295	18	to	to	PART
emaj-173	295	19	produce	produce	VERB
emaj-173	295	20	offers	offer	NOUN
emaj-173	295	21	that	that	PRON
emaj-173	295	22	will	will	AUX
emaj-173	295	23	meet	meet	VERB
emaj-173	295	24	the	the	DET
emaj-173	295	25	needs	need	NOUN
emaj-173	295	26	of	of	ADP
emaj-173	295	27	the	the	DET
emaj-173	295	28	consumer	consumer	NOUN
emaj-173	295	29	.	.	PUNCT
emaj-173	296	1	this	this	PRON
emaj-173	296	2	does	do	AUX
emaj-173	296	3	not	not	PART
emaj-173	296	4	affect	affect	VERB
emaj-173	296	5	the	the	DET
emaj-173	296	6	purchase	purchase	NOUN
emaj-173	296	7	intention	intention	NOUN
emaj-173	296	8	despite	despite	SCONJ
emaj-173	296	9	affecting	affect	VERB
emaj-173	296	10	other	other	ADJ
emaj-173	296	11	factors	factor	NOUN
emaj-173	296	12	.	.	PUNCT
emaj-173	297	1	as	as	ADP
emaj-173	297	2	a	a	DET
emaj-173	297	3	result	result	NOUN
emaj-173	297	4	of	of	ADP
emaj-173	297	5	the	the	DET
emaj-173	297	6	analyses	analysis	NOUN
emaj-173	297	7	,	,	PUNCT
emaj-173	297	8	it	it	PRON
emaj-173	297	9	was	be	AUX
emaj-173	297	10	observed	observe	VERB
emaj-173	297	11	that	that	SCONJ
emaj-173	297	12	the	the	DET
emaj-173	297	13	functional	functional	ADJ
emaj-173	297	14	value	value	NOUN
emaj-173	297	15	perception	perception	NOUN
emaj-173	297	16	,	,	PUNCT
emaj-173	297	17	social	social	ADJ
emaj-173	297	18	value	value	NOUN
emaj-173	297	19	and	and	CCONJ
emaj-173	297	20	selfbrand	selfbrand	NOUN
emaj-173	297	21	image	image	NOUN
emaj-173	297	22	congruency	congruency	NOUN
emaj-173	297	23	towards	towards	ADP
emaj-173	297	24	the	the	DET
emaj-173	297	25	instagram	instagram	PROPN
emaj-173	297	26	page	page	NOUN
emaj-173	297	27	of	of	ADP
emaj-173	297	28	the	the	DET
emaj-173	297	29	brand	brand	NOUN
emaj-173	297	30	had	have	VERB
emaj-173	297	31	a	a	DET
emaj-173	297	32	significant	significant	ADJ
emaj-173	297	33	and	and	CCONJ
emaj-173	297	34	positive	positive	ADJ
emaj-173	297	35	effect	effect	NOUN
emaj-173	297	36	on	on	ADP
emaj-173	297	37	the	the	DET
emaj-173	297	38	level	level	NOUN
emaj-173	297	39	of	of	ADP
emaj-173	297	40	brand	brand	NOUN
emaj-173	297	41	loyalty	loyalty	NOUN
emaj-173	297	42	in	in	ADP
emaj-173	297	43	question	question	NOUN
emaj-173	297	44	.	.	PUNCT
emaj-173	298	1	based	base	VERB
emaj-173	298	2	on	on	ADP
emaj-173	298	3	this	this	DET
emaj-173	298	4	result	result	NOUN
emaj-173	298	5	,	,	PUNCT
emaj-173	298	6	it	it	PRON
emaj-173	298	7	can	can	AUX
emaj-173	298	8	be	be	AUX
emaj-173	298	9	said	say	VERB
emaj-173	298	10	that	that	SCONJ
emaj-173	298	11	,	,	PUNCT
emaj-173	298	12	marketers	marketer	NOUN
emaj-173	298	13	and	and	CCONJ
emaj-173	298	14	social	social	ADJ
emaj-173	298	15	media	medium	NOUN
emaj-173	298	16	managers	manager	NOUN
emaj-173	298	17	must	must	AUX
emaj-173	298	18	ensure	ensure	VERB
emaj-173	298	19	their	their	PRON
emaj-173	298	20	instagram	instagram	PROPN
emaj-173	298	21	pages	page	NOUN
emaj-173	298	22	are	be	AUX
emaj-173	298	23	functional	functional	ADJ
emaj-173	298	24	.	.	PUNCT
emaj-173	299	1	also	also	ADV
emaj-173	299	2	,	,	PUNCT
emaj-173	299	3	they	they	PRON
emaj-173	299	4	must	must	AUX
emaj-173	299	5	make	make	VERB
emaj-173	299	6	sure	sure	ADJ
emaj-173	299	7	that	that	SCONJ
emaj-173	299	8	form	form	NOUN
emaj-173	299	9	contents	content	NOUN
emaj-173	299	10	reflect	reflect	VERB
emaj-173	299	11	the	the	DET
emaj-173	299	12	brand	brand	NOUN
emaj-173	299	13	personality	personality	NOUN
emaj-173	299	14	and	and	CCONJ
emaj-173	299	15	create	create	VERB
emaj-173	299	16	interaction	interaction	NOUN
emaj-173	299	17	between	between	ADP
emaj-173	299	18	users	user	NOUN
emaj-173	299	19	,	,	PUNCT
emaj-173	299	20	who	who	PRON
emaj-173	299	21	follow	follow	VERB
emaj-173	299	22	their	their	PRON
emaj-173	299	23	pages	page	NOUN
emaj-173	299	24	.	.	PUNCT
emaj-173	300	1	this	this	PRON
emaj-173	300	2	contributes	contribute	VERB
emaj-173	300	3	to	to	ADP
emaj-173	300	4	the	the	DET
emaj-173	300	5	formation	formation	NOUN
emaj-173	300	6	of	of	ADP
emaj-173	300	7	brand	brand	NOUN
emaj-173	300	8	loyalty	loyalty	NOUN
emaj-173	300	9	in	in	ADP
emaj-173	300	10	the	the	DET
emaj-173	300	11	customer	customer	NOUN
emaj-173	300	12	.	.	PUNCT
emaj-173	301	1	no	no	DET
emaj-173	301	2	significant	significant	ADJ
emaj-173	301	3	effect	effect	NOUN
emaj-173	301	4	of	of	ADP
emaj-173	301	5	the	the	DET
emaj-173	301	6	hedonic	hedonic	ADJ
emaj-173	301	7	value	value	NOUN
emaj-173	301	8	perception	perception	NOUN
emaj-173	301	9	and	and	CCONJ
emaj-173	301	10	co	co	NOUN
emaj-173	301	11	-	-	NOUN
emaj-173	301	12	creation	creation	NOUN
emaj-173	301	13	value	value	NOUN
emaj-173	301	14	perception	perception	NOUN
emaj-173	301	15	towards	towards	ADP
emaj-173	301	16	the	the	DET
emaj-173	301	17	instagram	instagram	PROPN
emaj-173	301	18	page	page	NOUN
emaj-173	301	19	of	of	ADP
emaj-173	301	20	the	the	DET
emaj-173	301	21	brand	brand	NOUN
emaj-173	301	22	on	on	ADP
emaj-173	301	23	brand	brand	NOUN
emaj-173	301	24	loyalty	loyalty	NOUN
emaj-173	301	25	was	be	AUX
emaj-173	301	26	found	find	VERB
emaj-173	301	27	.	.	PUNCT
emaj-173	302	1	it	it	PRON
emaj-173	302	2	can	can	AUX
emaj-173	302	3	not	not	PART
emaj-173	302	4	be	be	AUX
emaj-173	302	5	said	say	VERB
emaj-173	302	6	that	that	SCONJ
emaj-173	302	7	only	only	ADV
emaj-173	302	8	the	the	DET
emaj-173	302	9	co	co	NOUN
emaj-173	302	10	-	-	NOUN
emaj-173	302	11	creation	creation	ADJ
emaj-173	302	12	value	value	NOUN
emaj-173	302	13	of	of	ADP
emaj-173	302	14	the	the	DET
emaj-173	302	15	brand	brand	NOUN
emaj-173	302	16	has	have	VERB
emaj-173	302	17	no	no	DET
emaj-173	302	18	effect	effect	NOUN
emaj-173	302	19	on	on	ADP
emaj-173	302	20	brand	brand	NOUN
emaj-173	302	21	loyalty	loyalty	NOUN
emaj-173	302	22	and	and	CCONJ
emaj-173	302	23	purchase	purchase	NOUN
emaj-173	302	24	intention	intention	NOUN
emaj-173	302	25	by	by	ADP
emaj-173	302	26	considering	consider	VERB
emaj-173	302	27	the	the	DET
emaj-173	302	28	result	result	NOUN
emaj-173	302	29	that	that	SCONJ
emaj-173	302	30	the	the	DET
emaj-173	302	31	co	co	NOUN
emaj-173	302	32	-	-	NOUN
emaj-173	302	33	creation	creation	NOUN
emaj-173	302	34	value	value	NOUN
emaj-173	302	35	and	and	CCONJ
emaj-173	302	36	purchase	purchase	NOUN
emaj-173	302	37	intention	intention	NOUN
emaj-173	302	38	,	,	PUNCT
emaj-173	302	39	which	which	PRON
emaj-173	302	40	are	be	AUX
emaj-173	302	41	unrelated	unrelated	ADJ
emaj-173	302	42	.	.	PUNCT
emaj-173	303	1	it	it	PRON
emaj-173	303	2	is	be	AUX
emaj-173	303	3	observed	observe	VERB
emaj-173	303	4	that	that	SCONJ
emaj-173	303	5	many	many	ADJ
emaj-173	303	6	brands	brand	NOUN
emaj-173	303	7	in	in	ADP
emaj-173	303	8	turkey	turkey	NOUN
emaj-173	303	9	do	do	AUX
emaj-173	303	10	not	not	PART
emaj-173	303	11	cooperate	cooperate	VERB
emaj-173	303	12	to	to	PART
emaj-173	303	13	create	create	VERB
emaj-173	303	14	offers	offer	NOUN
emaj-173	303	15	to	to	PART
emaj-173	303	16	meet	meet	VERB
emaj-173	303	17	consumers	consumer	NOUN
emaj-173	303	18	'	'	PART
emaj-173	303	19	needs	need	NOUN
emaj-173	303	20	through	through	ADP
emaj-173	303	21	their	their	PRON
emaj-173	303	22	brand	brand	NOUN
emaj-173	303	23	’s	’s	PART
emaj-173	303	24	instagram	instagram	PROPN
emaj-173	303	25	page	page	NOUN
emaj-173	303	26	in	in	ADP
emaj-173	303	27	order	order	NOUN
emaj-173	303	28	to	to	PART
emaj-173	303	29	provide	provide	VERB
emaj-173	303	30	better	well	ADJ
emaj-173	303	31	service	service	NOUN
emaj-173	303	32	.	.	PUNCT
emaj-173	304	1	few	few	ADJ
emaj-173	304	2	brands	brand	NOUN
emaj-173	304	3	perform	perform	VERB
emaj-173	304	4	applications	application	NOUN
emaj-173	304	5	towards	towards	ADP
emaj-173	304	6	the	the	DET
emaj-173	304	7	co	co	NOUN
emaj-173	304	8	-	-	NOUN
emaj-173	304	9	creation	creation	NOUN
emaj-173	304	10	value	value	NOUN
emaj-173	304	11	.	.	PUNCT
emaj-173	305	1	in	in	ADP
emaj-173	305	2	a	a	DET
emaj-173	305	3	face	face	NOUN
emaj-173	305	4	-	-	PUNCT
emaj-173	305	5	to	to	ADP
emaj-173	305	6	-	-	PUNCT
emaj-173	305	7	face	face	NOUN
emaj-173	305	8	questionnaire	questionnaire	NOUN
emaj-173	305	9	study	study	NOUN
emaj-173	305	10	,	,	PUNCT
emaj-173	305	11	the	the	DET
emaj-173	305	12	feedback	feedback	NOUN
emaj-173	305	13	was	be	AUX
emaj-173	305	14	also	also	ADV
emaj-173	305	15	received	receive	VERB
emaj-173	305	16	from	from	ADP
emaj-173	305	17	respondents	respondent	NOUN
emaj-173	305	18	in	in	ADP
emaj-173	305	19	this	this	DET
emaj-173	305	20	direction	direction	NOUN
emaj-173	305	21	.	.	PUNCT
emaj-173	306	1	the	the	DET
emaj-173	306	2	participants	participant	NOUN
emaj-173	306	3	,	,	PUNCT
emaj-173	306	4	who	who	PRON
emaj-173	306	5	did	do	AUX
emaj-173	306	6	not	not	PART
emaj-173	306	7	have	have	VERB
emaj-173	306	8	this	this	DET
emaj-173	306	9	kind	kind	NOUN
emaj-173	306	10	of	of	ADP
emaj-173	306	11	marketing	marketing	NOUN
emaj-173	306	12	application	application	NOUN
emaj-173	306	13	on	on	ADP
emaj-173	306	14	the	the	DET
emaj-173	306	15	instagram	instagram	PROPN
emaj-173	306	16	page	page	NOUN
emaj-173	306	17	of	of	ADP
emaj-173	306	18	the	the	DET
emaj-173	306	19	brand	brand	NOUN
emaj-173	306	20	,	,	PUNCT
emaj-173	306	21	provided	provide	VERB
emaj-173	306	22	negative	negative	ADJ
emaj-173	306	23	answers	answer	NOUN
emaj-173	306	24	to	to	ADP
emaj-173	306	25	the	the	DET
emaj-173	306	26	questions	question	NOUN
emaj-173	306	27	of	of	ADP
emaj-173	306	28	the	the	DET
emaj-173	306	29	co	co	NOUN
emaj-173	306	30	-	-	NOUN
emaj-173	306	31	creation	creation	ADJ
emaj-173	306	32	value	value	NOUN
emaj-173	306	33	scale	scale	NOUN
emaj-173	306	34	.	.	PUNCT
emaj-173	307	1	it	it	PRON
emaj-173	307	2	is	be	AUX
emaj-173	307	3	another	another	DET
emaj-173	307	4	finding	finding	NOUN
emaj-173	307	5	of	of	ADP
emaj-173	307	6	the	the	DET
emaj-173	307	7	study	study	NOUN
emaj-173	307	8	that	that	PRON
emaj-173	307	9	,	,	PUNCT
emaj-173	307	10	brand	brand	NOUN
emaj-173	307	11	loyalty	loyalty	NOUN
emaj-173	307	12	has	have	VERB
emaj-173	307	13	a	a	DET
emaj-173	307	14	significant	significant	ADJ
emaj-173	307	15	and	and	CCONJ
emaj-173	307	16	positive	positive	ADJ
emaj-173	307	17	effect	effect	NOUN
emaj-173	307	18	on	on	ADP
emaj-173	307	19	purchase	purchase	NOUN
emaj-173	307	20	intention	intention	NOUN
emaj-173	307	21	.	.	PUNCT
emaj-173	308	1	more	more	ADV
emaj-173	308	2	clearly	clearly	ADV
emaj-173	308	3	,	,	PUNCT
emaj-173	308	4	as	as	ADP
emaj-173	308	5	consumers	consumer	NOUN
emaj-173	308	6	'	'	PART
emaj-173	308	7	loyalty	loyalty	NOUN
emaj-173	308	8	to	to	ADP
emaj-173	308	9	the	the	DET
emaj-173	308	10	brand	brand	NOUN
emaj-173	308	11	they	they	PRON
emaj-173	308	12	follow	follow	VERB
emaj-173	308	13	on	on	ADP
emaj-173	308	14	instagram	instagram	PROPN
emaj-173	308	15	increases	increase	NOUN
emaj-173	308	16	,	,	PUNCT
emaj-173	308	17	the	the	DET
emaj-173	308	18	purchase	purchase	NOUN
emaj-173	308	19	intention	intention	NOUN
emaj-173	308	20	to	to	ADP
emaj-173	308	21	the	the	DET
emaj-173	308	22	brand	brand	NOUN
emaj-173	308	23	in	in	ADP
emaj-173	308	24	question	question	NOUN
emaj-173	308	25	also	also	ADV
emaj-173	308	26	increases	increase	VERB
emaj-173	308	27	.	.	PUNCT
emaj-173	309	1	previous	previous	ADJ
emaj-173	309	2	studies	study	NOUN
emaj-173	309	3	in	in	ADP
emaj-173	309	4	the	the	DET
emaj-173	309	5	literature	literature	NOUN
emaj-173	309	6	support	support	NOUN
emaj-173	309	7	this	this	DET
emaj-173	309	8	result	result	NOUN
emaj-173	309	9	.	.	PUNCT
emaj-173	310	1	it	it	PRON
emaj-173	310	2	was	be	AUX
emaj-173	310	3	observed	observe	VERB
emaj-173	310	4	that	that	SCONJ
emaj-173	310	5	,	,	PUNCT
emaj-173	310	6	amusing	amusing	ADJ
emaj-173	310	7	and	and	CCONJ
emaj-173	310	8	enjoyable	enjoyable	ADJ
emaj-173	310	9	content	content	NOUN
emaj-173	310	10	increased	increase	VERB
emaj-173	310	11	the	the	DET
emaj-173	310	12	consumer	consumer	NOUN
emaj-173	310	13	's	's	PART
emaj-173	310	14	purchase	purchase	NOUN
emaj-173	310	15	intention	intention	NOUN
emaj-173	310	16	but	but	CCONJ
emaj-173	310	17	did	do	AUX
emaj-173	310	18	not	not	PART
emaj-173	310	19	affect	affect	VERB
emaj-173	310	20	brand	brand	NOUN
emaj-173	310	21	loyalty	loyalty	NOUN
emaj-173	310	22	.	.	PUNCT
emaj-173	311	1	according	accord	VERB
emaj-173	311	2	to	to	ADP
emaj-173	311	3	this	this	DET
emaj-173	311	4	finding	finding	NOUN
emaj-173	311	5	,	,	PUNCT
emaj-173	311	6	it	it	PRON
emaj-173	311	7	can	can	AUX
emaj-173	311	8	be	be	AUX
emaj-173	311	9	said	say	VERB
emaj-173	311	10	that	that	SCONJ
emaj-173	311	11	purchase	purchase	NOUN
emaj-173	311	12	intention	intention	NOUN
emaj-173	311	13	may	may	AUX
emaj-173	311	14	occur	occur	VERB
emaj-173	311	15	in	in	ADP
emaj-173	311	16	the	the	DET
emaj-173	311	17	consumer	consumer	NOUN
emaj-173	311	18	as	as	ADV
emaj-173	311	19	long	long	ADV
emaj-173	311	20	as	as	SCONJ
emaj-173	311	21	there	there	PRON
emaj-173	311	22	is	be	VERB
emaj-173	311	23	an	an	DET
emaj-173	311	24	amusing	amusing	ADJ
emaj-173	311	25	content	content	NOUN
emaj-173	311	26	.	.	PUNCT
emaj-173	312	1	however	however	ADV
emaj-173	312	2	,	,	PUNCT
emaj-173	312	3	there	there	PRON
emaj-173	312	4	may	may	AUX
emaj-173	312	5	not	not	PART
emaj-173	312	6	be	be	AUX
emaj-173	312	7	a	a	DET
emaj-173	312	8	repeated	repeat	VERB
emaj-173	312	9	purchase	purchase	NOUN
emaj-173	312	10	intention	intention	NOUN
emaj-173	312	11	,	,	PUNCT
emaj-173	312	12	since	since	SCONJ
emaj-173	312	13	brand	brand	NOUN
emaj-173	312	14	loyalty	loyalty	NOUN
emaj-173	312	15	means	mean	VERB
emaj-173	312	16	that	that	SCONJ
emaj-173	312	17	the	the	DET
emaj-173	312	18	consumer	consumer	NOUN
emaj-173	312	19	has	have	VERB
emaj-173	312	20	the	the	DET
emaj-173	312	21	purchase	purchase	NOUN
emaj-173	312	22	intention	intention	NOUN
emaj-173	312	23	of	of	ADP
emaj-173	312	24	the	the	DET
emaj-173	312	25	same	same	ADJ
emaj-173	312	26	brand	brand	NOUN
emaj-173	312	27	also	also	ADV
emaj-173	312	28	in	in	ADP
emaj-173	312	29	the	the	DET
emaj-173	312	30	future	future	NOUN
emaj-173	312	31	.	.	PUNCT
emaj-173	313	1	when	when	SCONJ
emaj-173	313	2	the	the	DET
emaj-173	313	3	mediating	mediate	VERB
emaj-173	313	4	effect	effect	NOUN
emaj-173	313	5	of	of	ADP
emaj-173	313	6	brand	brand	NOUN
emaj-173	313	7	loyalty	loyalty	NOUN
emaj-173	313	8	was	be	AUX
emaj-173	313	9	examined	examine	VERB
emaj-173	313	10	,	,	PUNCT
emaj-173	313	11	it	it	PRON
emaj-173	313	12	was	be	AUX
emaj-173	313	13	observed	observe	VERB
emaj-173	313	14	that	that	SCONJ
emaj-173	313	15	the	the	DET
emaj-173	313	16	effect	effect	NOUN
emaj-173	313	17	of	of	ADP
emaj-173	313	18	functional	functional	ADJ
emaj-173	313	19	value	value	NOUN
emaj-173	313	20	and	and	CCONJ
emaj-173	313	21	the	the	DET
emaj-173	313	22	level	level	NOUN
emaj-173	313	23	of	of	ADP
emaj-173	313	24	self	self	NOUN
emaj-173	313	25	-	-	PUNCT
emaj-173	313	26	brand	brand	NOUN
emaj-173	313	27	image	image	NOUN
emaj-173	313	28	congruency	congruency	NOUN
emaj-173	313	29	on	on	ADP
emaj-173	313	30	purchase	purchase	NOUN
emaj-173	313	31	intention	intention	NOUN
emaj-173	313	32	was	be	AUX
emaj-173	313	33	mediated	mediate	VERB
emaj-173	313	34	by	by	ADP
emaj-173	313	35	brand	brand	NOUN
emaj-173	313	36	loyalty	loyalty	NOUN
emaj-173	313	37	.	.	PUNCT
emaj-173	314	1	based	base	VERB
emaj-173	314	2	on	on	ADP
emaj-173	314	3	this	this	DET
emaj-173	314	4	finding	finding	NOUN
emaj-173	314	5	,	,	PUNCT
emaj-173	314	6	it	it	PRON
emaj-173	314	7	can	can	AUX
emaj-173	314	8	be	be	AUX
emaj-173	314	9	said	say	VERB
emaj-173	314	10	that	that	SCONJ
emaj-173	314	11	functional	functional	ADJ
emaj-173	314	12	value	value	NOUN
emaj-173	314	13	and	and	CCONJ
emaj-173	314	14	self	self	NOUN
emaj-173	314	15	-	-	PUNCT
emaj-173	314	16	brand	brand	NOUN
emaj-173	314	17	image	image	NOUN
emaj-173	314	18	congruency	congruency	NOUN
emaj-173	314	19	from	from	ADP
emaj-173	314	20	the	the	DET
emaj-173	314	21	perceptions	perception	NOUN
emaj-173	314	22	regarding	regard	VERB
emaj-173	314	23	marketing	marketing	NOUN
emaj-173	314	24	applications	application	NOUN
emaj-173	314	25	affect	affect	VERB
emaj-173	314	26	purchase	purchase	NOUN
emaj-173	314	27	intention	intention	NOUN
emaj-173	314	28	of	of	ADP
emaj-173	314	29	the	the	DET
emaj-173	314	30	customer	customer	NOUN
emaj-173	314	31	whose	whose	DET
emaj-173	314	32	brand	brand	NOUN
emaj-173	314	33	loyalty	loyalty	NOUN
emaj-173	314	34	has	have	AUX
emaj-173	314	35	been	be	AUX
emaj-173	314	36	formed	form	VERB
emaj-173	314	37	previously	previously	ADV
emaj-173	314	38	.	.	PUNCT
emaj-173	315	1	no	no	DET
emaj-173	315	2	mediating	mediate	VERB
emaj-173	315	3	role	role	NOUN
emaj-173	315	4	of	of	ADP
emaj-173	315	5	brand	brand	NOUN
emaj-173	315	6	loyalty	loyalty	NOUN
emaj-173	315	7	was	be	AUX
emaj-173	315	8	observed	observe	VERB
emaj-173	315	9	in	in	ADP
emaj-173	315	10	the	the	DET
emaj-173	315	11	effect	effect	NOUN
emaj-173	315	12	of	of	ADP
emaj-173	315	13	customers	customer	NOUN
emaj-173	315	14	'	'	PART
emaj-173	315	15	hedonic	hedonic	ADJ
emaj-173	315	16	value	value	NOUN
emaj-173	315	17	perception	perception	NOUN
emaj-173	315	18	,	,	PUNCT
emaj-173	315	19	social	social	ADJ
emaj-173	315	20	value	value	NOUN
emaj-173	315	21	and	and	CCONJ
emaj-173	315	22	co	co	NOUN
emaj-173	315	23	-	-	NOUN
emaj-173	315	24	creation	creation	NOUN
emaj-173	315	25	value	value	NOUN
emaj-173	315	26	towards	towards	ADP
emaj-173	315	27	the	the	DET
emaj-173	315	28	instagram	instagram	PROPN
emaj-173	315	29	page	page	NOUN
emaj-173	315	30	of	of	ADP
emaj-173	315	31	the	the	DET
emaj-173	315	32	brand	brand	NOUN
emaj-173	315	33	on	on	ADP
emaj-173	315	34	purchase	purchase	NOUN
emaj-173	315	35	intention	intention	NOUN
emaj-173	315	36	.	.	PUNCT
emaj-173	316	1	by	by	ADP
emaj-173	316	2	considering	consider	VERB
emaj-173	316	3	the	the	DET
emaj-173	316	4	fact	fact	NOUN
emaj-173	316	5	that	that	SCONJ
emaj-173	316	6	the	the	DET
emaj-173	316	7	social	social	ADJ
emaj-173	316	8	value	value	NOUN
emaj-173	316	9	perception	perception	NOUN
emaj-173	316	10	and	and	CCONJ
emaj-173	316	11	co	co	NOUN
emaj-173	316	12	-	-	NOUN
emaj-173	316	13	creation	creation	NOUN
emaj-173	316	14	value	value	NOUN
emaj-173	316	15	has	have	AUX
emaj-173	316	16	no	no	DET
emaj-173	316	17	effect	effect	NOUN
emaj-173	316	18	on	on	ADP
emaj-173	316	19	purchase	purchase	NOUN
emaj-173	316	20	intention	intention	NOUN
emaj-173	316	21	,	,	PUNCT
emaj-173	316	22	it	it	PRON
emaj-173	316	23	can	can	AUX
emaj-173	316	24	be	be	AUX
emaj-173	316	25	said	say	VERB
emaj-173	316	26	that	that	SCONJ
emaj-173	316	27	only	only	ADV
emaj-173	316	28	the	the	DET
emaj-173	316	29	hedonic	hedonic	ADJ
emaj-173	316	30	value	value	NOUN
emaj-173	316	31	perception	perception	NOUN
emaj-173	316	32	directly	directly	ADV
emaj-173	316	33	affects	affect	VERB
emaj-173	316	34	purchase	purchase	NOUN
emaj-173	316	35	intention	intention	NOUN
emaj-173	316	36	.	.	PUNCT
emaj-173	317	1	it	it	PRON
emaj-173	317	2	was	be	AUX
emaj-173	317	3	determined	determine	VERB
emaj-173	317	4	that	that	SCONJ
emaj-173	317	5	,	,	PUNCT
emaj-173	317	6	the	the	DET
emaj-173	317	7	top	top	ADJ
emaj-173	317	8	five	five	NUM
emaj-173	317	9	most	most	ADV
emaj-173	317	10	frequently	frequently	ADV
emaj-173	317	11	followed	follow	VERB
emaj-173	317	12	brands	brand	NOUN
emaj-173	317	13	were	be	AUX
emaj-173	317	14	zara	zara	ADJ
emaj-173	317	15	,	,	PUNCT
emaj-173	317	16	nike	nike	PROPN
emaj-173	317	17	,	,	PUNCT
emaj-173	317	18	adidas	adidas	PROPN
emaj-173	317	19	,	,	PUNCT
emaj-173	317	20	mavi	mavi	NOUN
emaj-173	317	21	and	and	CCONJ
emaj-173	317	22	mercedes	mercede	NOUN
emaj-173	317	23	.	.	PUNCT
emaj-173	318	1	no	no	DET
emaj-173	318	2	difference	difference	NOUN
emaj-173	318	3	was	be	AUX
emaj-173	318	4	found	find	VERB
emaj-173	318	5	between	between	ADP
emaj-173	318	6	the	the	DET
emaj-173	318	7	most	most	ADV
emaj-173	318	8	followed	follow	VERB
emaj-173	318	9	brand	brand	NOUN
emaj-173	318	10	and	and	CCONJ
emaj-173	318	11	loyalty	loyalty	NOUN
emaj-173	318	12	to	to	ADP
emaj-173	318	13	the	the	DET
emaj-173	318	14	brand	brand	NOUN
emaj-173	318	15	in	in	ADP
emaj-173	318	16	question	question	NOUN
emaj-173	318	17	and	and	CCONJ
emaj-173	318	18	between	between	ADP
emaj-173	318	19	the	the	DET
emaj-173	318	20	most	most	ADV
emaj-173	318	21	followed	follow	VERB
emaj-173	318	22	brand	brand	NOUN
emaj-173	318	23	and	and	CCONJ
emaj-173	318	24	the	the	DET
emaj-173	318	25	purchase	purchase	NOUN
emaj-173	318	26	intention	intention	NOUN
emaj-173	318	27	to	to	ADP
emaj-173	318	28	the	the	DET
emaj-173	318	29	brand	brand	NOUN
emaj-173	318	30	in	in	ADP
emaj-173	318	31	question	question	NOUN
emaj-173	318	32	.	.	PUNCT
emaj-173	319	1	according	accord	VERB
emaj-173	319	2	to	to	ADP
emaj-173	319	3	this	this	DET
emaj-173	319	4	finding	finding	NOUN
emaj-173	319	5	,	,	PUNCT
emaj-173	319	6	it	it	PRON
emaj-173	319	7	can	can	AUX
emaj-173	319	8	be	be	AUX
emaj-173	319	9	said	say	VERB
emaj-173	319	10	that	that	SCONJ
emaj-173	319	11	brand	brand	NOUN
emaj-173	319	12	loyalty	loyalty	NOUN
emaj-173	319	13	and	and	CCONJ
emaj-173	319	14	purchase	purchase	NOUN
emaj-173	319	15	intention	intention	NOUN
emaj-173	319	16	do	do	AUX
emaj-173	319	17	not	not	PART
emaj-173	319	18	occur	occur	VERB
emaj-173	319	19	with	with	ADP
emaj-173	319	20	the	the	DET
emaj-173	319	21	fact	fact	NOUN
emaj-173	319	22	that	that	SCONJ
emaj-173	319	23	consumers	consumer	NOUN
emaj-173	319	24	follow	follow	VERB
emaj-173	319	25	the	the	DET
emaj-173	319	26	instagram	instagram	PROPN
emaj-173	319	27	page	page	NOUN
emaj-173	319	28	of	of	ADP
emaj-173	319	29	a	a	DET
emaj-173	319	30	brand	brand	NOUN
emaj-173	319	31	most	most	ADV
emaj-173	319	32	frequently	frequently	ADV
emaj-173	319	33	and	and	CCONJ
emaj-173	319	34	that	that	SCONJ
emaj-173	319	35	the	the	DET
emaj-173	319	36	marketing	marketing	NOUN
emaj-173	319	37	applications	application	NOUN
emaj-173	319	38	on	on	ADP
emaj-173	319	39	the	the	DET
emaj-173	319	40	instagram	instagram	PROPN
emaj-173	319	41	pages	page	NOUN
emaj-173	319	42	of	of	ADP
emaj-173	319	43	brands	brand	NOUN
emaj-173	319	44	are	be	AUX
emaj-173	319	45	not	not	PART
emaj-173	319	46	at	at	ADP
emaj-173	319	47	the	the	DET
emaj-173	319	48	level	level	NOUN
emaj-173	319	49	to	to	PART
emaj-173	319	50	differ	differ	VERB
emaj-173	319	51	from	from	ADP
emaj-173	319	52	other	other	ADJ
emaj-173	319	53	brands	brand	NOUN
emaj-173	319	54	.	.	PUNCT
emaj-173	320	1	it	it	PRON
emaj-173	320	2	can	can	AUX
emaj-173	320	3	be	be	AUX
emaj-173	320	4	said	say	VERB
emaj-173	320	5	that	that	SCONJ
emaj-173	320	6	,	,	PUNCT
emaj-173	320	7	the	the	DET
emaj-173	320	8	consumers	consumer	NOUN
emaj-173	320	9	who	who	PRON
emaj-173	320	10	followed	follow	VERB
emaj-173	320	11	the	the	DET
emaj-173	320	12	brand	brand	NOUN
emaj-173	320	13	that	that	PRON
emaj-173	320	14	they	they	PRON
emaj-173	320	15	had	have	AUX
emaj-173	320	16	followed	follow	VERB
emaj-173	320	17	most	most	ADV
emaj-173	320	18	frequently	frequently	ADV
emaj-173	320	19	before	before	SCONJ
emaj-173	320	20	instagram	instagram	PROPN
emaj-173	320	21	had	have	VERB
emaj-173	320	22	a	a	DET
emaj-173	320	23	higher	high	ADJ
emaj-173	320	24	level	level	NOUN
emaj-173	320	25	of	of	ADP
emaj-173	320	26	loyalty	loyalty	NOUN
emaj-173	320	27	to	to	ADP
emaj-173	320	28	the	the	DET
emaj-173	320	29	brand	brand	NOUN
emaj-173	320	30	in	in	ADP
emaj-173	320	31	question	question	NOUN
emaj-173	320	32	.	.	PUNCT
emaj-173	321	1	according	accord	VERB
emaj-173	321	2	to	to	ADP
emaj-173	321	3	this	this	DET
emaj-173	321	4	finding	finding	NOUN
emaj-173	321	5	,	,	PUNCT
emaj-173	321	6	it	it	PRON
emaj-173	321	7	can	can	AUX
emaj-173	321	8	be	be	AUX
emaj-173	321	9	considered	consider	VERB
emaj-173	321	10	that	that	SCONJ
emaj-173	321	11	the	the	DET
emaj-173	321	12	consumer	consumer	NOUN
emaj-173	321	13	had	have	AUX
emaj-173	321	14	become	become	VERB
emaj-173	321	15	loyal	loyal	ADJ
emaj-173	321	16	to	to	ADP
emaj-173	321	17	the	the	DET
emaj-173	321	18	brand	brand	NOUN
emaj-173	321	19	before	before	ADP
emaj-173	321	20	following	follow	VERB
emaj-173	321	21	its	its	PRON
emaj-173	321	22	page	page	NOUN
emaj-173	321	23	on	on	ADP
emaj-173	321	24	instagram	instagram	PROPN
emaj-173	321	25	.	.	PUNCT
emaj-173	322	1	this	this	DET
emaj-173	322	2	loyalty	loyalty	NOUN
emaj-173	322	3	was	be	AUX
emaj-173	322	4	probably	probably	ADV
emaj-173	322	5	strengthened	strengthen	VERB
emaj-173	322	6	with	with	ADP
emaj-173	322	7	the	the	DET
emaj-173	322	8	instagram	instagram	PROPN
emaj-173	322	9	page	page	NOUN
emaj-173	322	10	.	.	PUNCT
emaj-173	323	1	therefore	therefore	ADV
emaj-173	323	2	,	,	PUNCT
emaj-173	323	3	loyalty	loyalty	NOUN
emaj-173	323	4	continued	continue	VERB
emaj-173	323	5	longer	long	ADV
emaj-173	323	6	in	in	ADP
emaj-173	323	7	comparison	comparison	NOUN
emaj-173	323	8	to	to	ADP
emaj-173	323	9	consumers	consumer	NOUN
emaj-173	323	10	who	who	PRON
emaj-173	323	11	had	have	AUX
emaj-173	323	12	not	not	PART
emaj-173	323	13	followed	follow	VERB
emaj-173	323	14	the	the	DET
emaj-173	323	15	brand	brand	NOUN
emaj-173	323	16	before	before	ADP
emaj-173	323	17	instagram	instagram	PROPN
emaj-173	323	18	.	.	PUNCT
emaj-173	324	1	according	accord	VERB
emaj-173	324	2	to	to	ADP
emaj-173	324	3	the	the	DET
emaj-173	324	4	research	research	NOUN
emaj-173	324	5	findings	finding	NOUN
emaj-173	324	6	,	,	PUNCT
emaj-173	324	7	it	it	PRON
emaj-173	324	8	can	can	AUX
emaj-173	324	9	be	be	AUX
emaj-173	324	10	stated	state	VERB
emaj-173	324	11	that	that	SCONJ
emaj-173	324	12	the	the	DET
emaj-173	324	13	consumers	consumer	NOUN
emaj-173	324	14	who	who	PRON
emaj-173	324	15	followed	follow	VERB
emaj-173	324	16	the	the	DET
emaj-173	324	17	brand	brand	NOUN
emaj-173	324	18	that	that	PRON
emaj-173	324	19	they	they	PRON
emaj-173	324	20	had	have	AUX
emaj-173	324	21	followed	follow	VERB
emaj-173	324	22	most	most	ADV
emaj-173	324	23	frequently	frequently	ADV
emaj-173	324	24	before	before	SCONJ
emaj-173	324	25	instagram	instagram	PROPN
emaj-173	324	26	had	have	VERB
emaj-173	324	27	a	a	DET
emaj-173	324	28	higher	high	ADJ
emaj-173	324	29	level	level	NOUN
emaj-173	324	30	of	of	ADP
emaj-173	324	31	the	the	DET
emaj-173	324	32	purchase	purchase	NOUN
emaj-173	324	33	intention	intention	NOUN
emaj-173	324	34	to	to	ADP
emaj-173	324	35	the	the	DET
emaj-173	324	36	brand	brand	NOUN
emaj-173	324	37	in	in	ADP
emaj-173	324	38	question	question	NOUN
emaj-173	324	39	.	.	PUNCT
emaj-173	325	1	considering	consider	VERB
emaj-173	325	2	that	that	SCONJ
emaj-173	325	3	brand	brand	NOUN
emaj-173	325	4	loyalty	loyalty	NOUN
emaj-173	325	5	affects	affect	VERB
emaj-173	325	6	purchase	purchase	NOUN
emaj-173	325	7	intention	intention	NOUN
emaj-173	325	8	and	and	CCONJ
emaj-173	325	9	that	that	SCONJ
emaj-173	325	10	consumers	consumer	NOUN
emaj-173	325	11	who	who	PRON
emaj-173	325	12	had	have	AUX
emaj-173	325	13	followed	follow	VERB
emaj-173	325	14	the	the	DET
emaj-173	325	15	brand	brand	NOUN
emaj-173	325	16	before	before	ADP
emaj-173	325	17	instagram	instagram	PROPN
emaj-173	325	18	also	also	ADV
emaj-173	325	19	had	have	VERB
emaj-173	325	20	their	their	PRON
emaj-173	325	21	trust	trust	NOUN
emaj-173	325	22	and	and	CCONJ
emaj-173	325	23	loyalty	loyalty	NOUN
emaj-173	325	24	to	to	ADP
emaj-173	325	25	the	the	DET
emaj-173	325	26	brand	brand	NOUN
emaj-173	325	27	previously	previously	ADV
emaj-173	325	28	,	,	PUNCT
emaj-173	325	29	it	it	PRON
emaj-173	325	30	can	can	AUX
emaj-173	325	31	be	be	AUX
emaj-173	325	32	said	say	VERB
emaj-173	325	33	that	that	SCONJ
emaj-173	325	34	hesitations	hesitation	NOUN
emaj-173	325	35	in	in	ADP
emaj-173	325	36	mind	mind	NOUN
emaj-173	325	37	,	,	PUNCT
emaj-173	325	38	while	while	SCONJ
emaj-173	325	39	purchase	purchase	NOUN
emaj-173	325	40	intention	intention	NOUN
emaj-173	325	41	of	of	ADP
emaj-173	325	42	the	the	DET
emaj-173	325	43	brand	brand	NOUN
emaj-173	325	44	was	be	AUX
emaj-173	325	45	forming	form	VERB
emaj-173	325	46	,	,	PUNCT
emaj-173	325	47	were	be	AUX
emaj-173	325	48	at	at	ADP
emaj-173	325	49	a	a	DET
emaj-173	325	50	lower	low	ADJ
emaj-173	325	51	level	level	NOUN
emaj-173	325	52	compared	compare	VERB
emaj-173	325	53	to	to	ADP
emaj-173	325	54	consumers	consumer	NOUN
emaj-173	325	55	who	who	PRON
emaj-173	325	56	had	have	AUX
emaj-173	325	57	not	not	PART
emaj-173	325	58	followed	follow	VERB
emaj-173	325	59	the	the	DET
emaj-173	325	60	brand	brand	NOUN
emaj-173	325	61	before	before	ADP
emaj-173	325	62	instagram	instagram	PROPN
emaj-173	325	63	and	and	CCONJ
emaj-173	325	64	purchase	purchase	NOUN
emaj-173	325	65	intention	intention	NOUN
emaj-173	325	66	was	be	AUX
emaj-173	325	67	higher	high	ADJ
emaj-173	325	68	.	.	PUNCT
emaj-173	326	1	in	in	ADP
emaj-173	326	2	this	this	DET
emaj-173	326	3	study	study	NOUN
emaj-173	326	4	,	,	PUNCT
emaj-173	326	5	it	it	PRON
emaj-173	326	6	was	be	AUX
emaj-173	326	7	determined	determine	VERB
emaj-173	326	8	that	that	SCONJ
emaj-173	326	9	functional	functional	ADJ
emaj-173	326	10	value	value	NOUN
emaj-173	326	11	,	,	PUNCT
emaj-173	326	12	hedonic	hedonic	ADJ
emaj-173	326	13	value	value	NOUN
emaj-173	326	14	,	,	PUNCT
emaj-173	326	15	and	and	CCONJ
emaj-173	326	16	self	self	NOUN
emaj-173	326	17	-	-	PUNCT
emaj-173	326	18	brand	brand	NOUN
emaj-173	326	19	image	image	NOUN
emaj-173	326	20	congruency	congruency	NOUN
emaj-173	326	21	,	,	PUNCT
emaj-173	326	22	which	which	PRON
emaj-173	326	23	are	be	AUX
emaj-173	326	24	the	the	DET
emaj-173	326	25	consumer	consumer	NOUN
emaj-173	326	26	perceptions	perception	NOUN
emaj-173	326	27	regarding	regard	VERB
emaj-173	326	28	social	social	ADJ
emaj-173	326	29	media	medium	NOUN
emaj-173	326	30	marketing	marketing	NOUN
emaj-173	326	31	applications	application	NOUN
emaj-173	326	32	,	,	PUNCT
emaj-173	326	33	had	have	VERB
emaj-173	326	34	a	a	DET
emaj-173	326	35	positive	positive	ADJ
emaj-173	326	36	effect	effect	NOUN
emaj-173	326	37	on	on	ADP
emaj-173	326	38	the	the	DET
emaj-173	326	39	purchase	purchase	NOUN
emaj-173	326	40	intention	intention	NOUN
emaj-173	326	41	of	of	ADP
emaj-173	326	42	the	the	DET
emaj-173	326	43	most	most	ADV
emaj-173	326	44	followed	follow	VERB
emaj-173	326	45	brand	brand	NOUN
emaj-173	326	46	on	on	ADP
emaj-173	326	47	instagram	instagram	PROPN
emaj-173	326	48	.	.	PUNCT
emaj-173	327	1	the	the	DET
emaj-173	327	2	positive	positive	ADJ
emaj-173	327	3	effect	effect	NOUN
emaj-173	327	4	of	of	ADP
emaj-173	327	5	functional	functional	ADJ
emaj-173	327	6	value	value	NOUN
emaj-173	327	7	,	,	PUNCT
emaj-173	327	8	social	social	ADJ
emaj-173	327	9	value	value	NOUN
emaj-173	327	10	and	and	CCONJ
emaj-173	327	11	self	self	NOUN
emaj-173	327	12	-	-	PUNCT
emaj-173	327	13	brand	brand	NOUN
emaj-173	327	14	image	image	NOUN
emaj-173	327	15	congruency	congruency	NOUN
emaj-173	327	16	from	from	ADP
emaj-173	327	17	the	the	DET
emaj-173	327	18	perceptions	perception	NOUN
emaj-173	327	19	in	in	ADP
emaj-173	327	20	question	question	NOUN
emaj-173	327	21	on	on	ADP
emaj-173	327	22	brand	brand	NOUN
emaj-173	327	23	loyalty	loyalty	NOUN
emaj-173	327	24	is	be	AUX
emaj-173	327	25	another	another	DET
emaj-173	327	26	finding	finding	NOUN
emaj-173	327	27	.	.	PUNCT
emaj-173	328	1	all	all	DET
emaj-173	328	2	these	these	DET
emaj-173	328	3	findings	finding	NOUN
emaj-173	328	4	and	and	CCONJ
emaj-173	328	5	the	the	DET
emaj-173	328	6	demonstration	demonstration	NOUN
emaj-173	328	7	of	of	ADP
emaj-173	328	8	the	the	DET
emaj-173	328	9	mediating	mediate	VERB
emaj-173	328	10	role	role	NOUN
emaj-173	328	11	of	of	ADP
emaj-173	328	12	brand	brand	NOUN
emaj-173	328	13	loyalty	loyalty	NOUN
emaj-173	328	14	in	in	ADP
emaj-173	328	15	the	the	DET
emaj-173	328	16	effect	effect	NOUN
emaj-173	328	17	of	of	ADP
emaj-173	328	18	functional	functional	ADJ
emaj-173	328	19	value	value	NOUN
emaj-173	328	20	and	and	CCONJ
emaj-173	328	21	self	self	NOUN
emaj-173	328	22	-	-	PUNCT
emaj-173	328	23	brand	brand	NOUN
emaj-173	328	24	image	image	NOUN
emaj-173	328	25	congruency	congruency	NOUN
emaj-173	328	26	from	from	ADP
emaj-173	328	27	consumer	consumer	NOUN
emaj-173	328	28	perceptions	perception	NOUN
emaj-173	328	29	in	in	ADP
emaj-173	328	30	question	question	NOUN
emaj-173	328	31	on	on	ADP
emaj-173	328	32	purchase	purchase	NOUN
emaj-173	328	33	intention	intention	NOUN
emaj-173	328	34	are	be	AUX
emaj-173	328	35	considered	consider	VERB
emaj-173	328	36	to	to	PART
emaj-173	328	37	be	be	AUX
emaj-173	328	38	the	the	DET
emaj-173	328	39	direct	direct	ADJ
emaj-173	328	40	contribution	contribution	NOUN
emaj-173	328	41	of	of	ADP
emaj-173	328	42	this	this	DET
emaj-173	328	43	study	study	NOUN
emaj-173	328	44	to	to	ADP
emaj-173	328	45	the	the	DET
emaj-173	328	46	marketing	marketing	NOUN
emaj-173	328	47	literature	literature	NOUN
emaj-173	328	48	.	.	PUNCT
emaj-173	329	1	when	when	SCONJ
emaj-173	329	2	the	the	DET
emaj-173	329	3	research	research	NOUN
emaj-173	329	4	results	result	NOUN
emaj-173	329	5	are	be	AUX
emaj-173	329	6	considered	consider	VERB
emaj-173	329	7	,	,	PUNCT
emaj-173	329	8	it	it	PRON
emaj-173	329	9	is	be	AUX
emaj-173	329	10	observed	observe	VERB
emaj-173	329	11	that	that	SCONJ
emaj-173	329	12	some	some	DET
emaj-173	329	13	marketing	marketing	NOUN
emaj-173	329	14	applications	application	NOUN
emaj-173	329	15	do	do	AUX
emaj-173	329	16	not	not	PART
emaj-173	329	17	affect	affect	VERB
emaj-173	329	18	brand	brand	NOUN
emaj-173	329	19	loyalty	loyalty	NOUN
emaj-173	329	20	or	or	CCONJ
emaj-173	329	21	purchase	purchase	NOUN
emaj-173	329	22	intention	intention	NOUN
emaj-173	329	23	.	.	PUNCT
emaj-173	330	1	the	the	DET
emaj-173	330	2	reason	reason	NOUN
emaj-173	330	3	for	for	ADP
emaj-173	330	4	this	this	PRON
emaj-173	330	5	is	be	AUX
emaj-173	330	6	considered	consider	VERB
emaj-173	330	7	to	to	PART
emaj-173	330	8	be	be	AUX
emaj-173	330	9	the	the	DET
emaj-173	330	10	fact	fact	NOUN
emaj-173	330	11	that	that	SCONJ
emaj-173	330	12	,	,	PUNCT
emaj-173	330	13	some	some	DET
emaj-173	330	14	brands	brand	NOUN
emaj-173	330	15	were	be	AUX
emaj-173	330	16	successful	successful	ADJ
emaj-173	330	17	and	and	CCONJ
emaj-173	330	18	some	some	PRON
emaj-173	330	19	were	be	AUX
emaj-173	330	20	unsuccessful	unsuccessful	ADJ
emaj-173	330	21	while	while	SCONJ
emaj-173	330	22	creating	create	VERB
emaj-173	330	23	or	or	CCONJ
emaj-173	330	24	implementing	implement	VERB
emaj-173	330	25	social	social	ADJ
emaj-173	330	26	media	medium	NOUN
emaj-173	330	27	marketing	marketing	NOUN
emaj-173	330	28	applications	application	NOUN
emaj-173	330	29	or	or	CCONJ
emaj-173	330	30	all	all	DET
emaj-173	330	31	marketing	marketing	NOUN
emaj-173	330	32	applications	application	NOUN
emaj-173	330	33	of	of	ADP
emaj-173	330	34	the	the	DET
emaj-173	330	35	same	same	ADJ
emaj-173	330	36	brand	brand	NOUN
emaj-173	330	37	were	be	AUX
emaj-173	330	38	not	not	PART
emaj-173	330	39	successful	successful	ADJ
emaj-173	330	40	.	.	PUNCT
emaj-173	331	1	on	on	ADP
emaj-173	331	2	the	the	DET
emaj-173	331	3	other	other	ADJ
emaj-173	331	4	hand	hand	NOUN
emaj-173	331	5	,	,	PUNCT
emaj-173	331	6	it	it	PRON
emaj-173	331	7	can	can	AUX
emaj-173	331	8	be	be	AUX
emaj-173	331	9	said	say	VERB
emaj-173	331	10	that	that	SCONJ
emaj-173	331	11	the	the	DET
emaj-173	331	12	consumer	consumer	NOUN
emaj-173	331	13	's	's	PART
emaj-173	331	14	perception	perception	NOUN
emaj-173	331	15	regarding	regard	VERB
emaj-173	331	16	some	some	DET
emaj-173	331	17	marketing	marketing	NOUN
emaj-173	331	18	applications	application	NOUN
emaj-173	331	19	did	do	AUX
emaj-173	331	20	not	not	PART
emaj-173	331	21	affect	affect	VERB
emaj-173	331	22	brand	brand	NOUN
emaj-173	331	23	loyalty	loyalty	NOUN
emaj-173	331	24	or	or	CCONJ
emaj-173	331	25	purchase	purchase	NOUN
emaj-173	331	26	intention	intention	NOUN
emaj-173	331	27	,	,	PUNCT
emaj-173	331	28	although	although	SCONJ
emaj-173	331	29	they	they	PRON
emaj-173	331	30	were	be	AUX
emaj-173	331	31	successful	successful	ADJ
emaj-173	331	32	.	.	PUNCT
emaj-173	332	1	for	for	ADP
emaj-173	332	2	all	all	DET
emaj-173	332	3	these	these	DET
emaj-173	332	4	reasons	reason	NOUN
emaj-173	332	5	,	,	PUNCT
emaj-173	332	6	it	it	PRON
emaj-173	332	7	is	be	AUX
emaj-173	332	8	believed	believe	VERB
emaj-173	332	9	that	that	SCONJ
emaj-173	332	10	this	this	DET
emaj-173	332	11	study	study	NOUN
emaj-173	332	12	provides	provide	VERB
emaj-173	332	13	a	a	DET
emaj-173	332	14	useful	useful	ADJ
emaj-173	332	15	resource	resource	NOUN
emaj-173	332	16	for	for	ADP
emaj-173	332	17	brands	brand	NOUN
emaj-173	332	18	to	to	PART
emaj-173	332	19	have	have	VERB
emaj-173	332	20	an	an	DET
emaj-173	332	21	idea	idea	NOUN
emaj-173	332	22	about	about	ADP
emaj-173	332	23	the	the	DET
emaj-173	332	24	perceptions	perception	NOUN
emaj-173	332	25	formed	form	VERB
emaj-173	332	26	by	by	ADP
emaj-173	332	27	each	each	PRON
emaj-173	332	28	of	of	ADP
emaj-173	332	29	social	social	ADJ
emaj-173	332	30	media	medium	NOUN
emaj-173	332	31	marketing	marketing	NOUN
emaj-173	332	32	applications	application	NOUN
emaj-173	332	33	in	in	ADP
emaj-173	332	34	customers	customer	NOUN
emaj-173	332	35	while	while	SCONJ
emaj-173	332	36	creating	create	VERB
emaj-173	332	37	them	they	PRON
emaj-173	332	38	and	and	CCONJ
emaj-173	332	39	how	how	SCONJ
emaj-173	332	40	these	these	DET
emaj-173	332	41	perceptions	perception	NOUN
emaj-173	332	42	volume	volume	VERB
emaj-173	332	43	9	9	NUM
emaj-173	332	44	no	no	DET
emaj-173	332	45	1	1	NUM
emaj-173	332	46	(	(	PUNCT
emaj-173	332	47	2019	2019	NUM
emaj-173	332	48	)	)	PUNCT
emaj-173	332	49	|	|	ADV
emaj-173	332	50	issn	issn	VERB
emaj-173	332	51	2158	2158	NUM
emaj-173	332	52	-	-	SYM
emaj-173	332	53	8708	8708	NUM
emaj-173	332	54	(	(	PUNCT
emaj-173	332	55	online	online	NOUN
emaj-173	332	56	)	)	PUNCT
emaj-173	332	57	|	|	ADV
emaj-173	332	58	doi	doi	X
emaj-173	332	59	10.5195	10.5195	NUM
emaj-173	332	60	/	/	SYM
emaj-173	332	61	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	332	62	|	|	NOUN
emaj-173	332	63	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	332	64	ayben	ayben	NOUN
emaj-173	332	65	ceyhan	ceyhan	VERB
emaj-173	332	66	emerging	emerge	VERB
emaj-173	332	67	markets	market	NOUN
emaj-173	332	68	journal	journal	NOUN
emaj-173	332	69	|	|	ADV
emaj-173	332	70	p	p	NOUN
emaj-173	332	71	a	a	DET
emaj-173	332	72	g	g	NOUN
emaj-173	332	73	e	e	NOUN
emaj-173	332	74	9	9	NUM
emaj-173	332	75	7	7	NUM
emaj-173	332	76	affect	affect	VERB
emaj-173	332	77	brand	brand	NOUN
emaj-173	332	78	loyalty	loyalty	NOUN
emaj-173	332	79	and	and	CCONJ
emaj-173	332	80	purchase	purchase	NOUN
emaj-173	332	81	intention	intention	NOUN
emaj-173	332	82	,	,	PUNCT
emaj-173	332	83	as	as	ADP
emaj-173	332	84	a	a	DET
emaj-173	332	85	contribution	contribution	NOUN
emaj-173	332	86	of	of	ADP
emaj-173	332	87	this	this	DET
emaj-173	332	88	study	study	NOUN
emaj-173	332	89	to	to	ADP
emaj-173	332	90	the	the	DET
emaj-173	332	91	business	business	NOUN
emaj-173	332	92	world	world	NOUN
emaj-173	332	93	.	.	PUNCT
emaj-173	333	1	vii	vii	PROPN
emaj-173	333	2	.	.	PROPN
emaj-173	333	3	limitations	limitation	NOUN
emaj-173	333	4	and	and	CCONJ
emaj-173	333	5	further	further	ADJ
emaj-173	333	6	research	research	NOUN
emaj-173	333	7	within	within	ADP
emaj-173	333	8	the	the	DET
emaj-173	333	9	scope	scope	NOUN
emaj-173	333	10	of	of	ADP
emaj-173	333	11	this	this	DET
emaj-173	333	12	study	study	NOUN
emaj-173	333	13	,	,	PUNCT
emaj-173	333	14	the	the	DET
emaj-173	333	15	perception	perception	NOUN
emaj-173	333	16	regarding	regard	VERB
emaj-173	333	17	marketing	marketing	NOUN
emaj-173	333	18	applications	application	NOUN
emaj-173	333	19	in	in	ADP
emaj-173	333	20	social	social	ADJ
emaj-173	333	21	media	medium	NOUN
emaj-173	333	22	and	and	CCONJ
emaj-173	333	23	the	the	DET
emaj-173	333	24	effects	effect	NOUN
emaj-173	333	25	of	of	ADP
emaj-173	333	26	this	this	DET
emaj-173	333	27	perception	perception	NOUN
emaj-173	333	28	on	on	ADP
emaj-173	333	29	brand	brand	NOUN
emaj-173	333	30	loyalty	loyalty	NOUN
emaj-173	333	31	and	and	CCONJ
emaj-173	333	32	purchase	purchase	NOUN
emaj-173	333	33	intention	intention	NOUN
emaj-173	333	34	were	be	AUX
emaj-173	333	35	focused	focus	VERB
emaj-173	333	36	on	on	ADP
emaj-173	333	37	.	.	PUNCT
emaj-173	334	1	however	however	ADV
emaj-173	334	2	,	,	PUNCT
emaj-173	334	3	the	the	DET
emaj-173	334	4	comparison	comparison	NOUN
emaj-173	334	5	of	of	ADP
emaj-173	334	6	the	the	DET
emaj-173	334	7	research	research	NOUN
emaj-173	334	8	results	result	NOUN
emaj-173	334	9	among	among	ADP
emaj-173	334	10	beykent	beykent	NOUN
emaj-173	334	11	university	university	NOUN
emaj-173	334	12	students	student	NOUN
emaj-173	334	13	,	,	PUNCT
emaj-173	334	14	the	the	DET
emaj-173	334	15	fact	fact	NOUN
emaj-173	334	16	that	that	SCONJ
emaj-173	334	17	the	the	DET
emaj-173	334	18	opinions	opinion	NOUN
emaj-173	334	19	of	of	ADP
emaj-173	334	20	students	student	NOUN
emaj-173	334	21	from	from	ADP
emaj-173	334	22	other	other	ADJ
emaj-173	334	23	universities	university	NOUN
emaj-173	334	24	are	be	AUX
emaj-173	334	25	not	not	PART
emaj-173	334	26	known	know	VERB
emaj-173	334	27	,	,	PUNCT
emaj-173	334	28	the	the	DET
emaj-173	334	29	fact	fact	NOUN
emaj-173	334	30	that	that	SCONJ
emaj-173	334	31	the	the	DET
emaj-173	334	32	study	study	NOUN
emaj-173	334	33	was	be	AUX
emaj-173	334	34	carried	carry	VERB
emaj-173	334	35	out	out	ADP
emaj-173	334	36	with	with	ADP
emaj-173	334	37	a	a	DET
emaj-173	334	38	certain	certain	ADJ
emaj-173	334	39	age	age	NOUN
emaj-173	334	40	,	,	PUNCT
emaj-173	334	41	education	education	NOUN
emaj-173	334	42	and	and	CCONJ
emaj-173	334	43	income	income	NOUN
emaj-173	334	44	group	group	NOUN
emaj-173	334	45	,	,	PUNCT
emaj-173	334	46	insufficient	insufficient	ADJ
emaj-173	334	47	analysis	analysis	NOUN
emaj-173	334	48	data	datum	NOUN
emaj-173	334	49	to	to	PART
emaj-173	334	50	make	make	VERB
emaj-173	334	51	an	an	DET
emaj-173	334	52	interpretation	interpretation	NOUN
emaj-173	334	53	since	since	SCONJ
emaj-173	334	54	age	age	NOUN
emaj-173	334	55	groups	group	NOUN
emaj-173	334	56	were	be	AUX
emaj-173	334	57	combined	combine	VERB
emaj-173	334	58	,	,	PUNCT
emaj-173	334	59	the	the	DET
emaj-173	334	60	fact	fact	NOUN
emaj-173	334	61	that	that	SCONJ
emaj-173	334	62	five	five	NUM
emaj-173	334	63	consumers	consumer	NOUN
emaj-173	334	64	'	'	PART
emaj-173	334	65	perceptions	perception	NOUN
emaj-173	334	66	were	be	AUX
emaj-173	334	67	taken	take	VERB
emaj-173	334	68	,	,	PUNCT
emaj-173	334	69	the	the	DET
emaj-173	334	70	measurement	measurement	NOUN
emaj-173	334	71	of	of	ADP
emaj-173	334	72	the	the	DET
emaj-173	334	73	effect	effect	NOUN
emaj-173	334	74	of	of	ADP
emaj-173	334	75	these	these	DET
emaj-173	334	76	perceptions	perception	NOUN
emaj-173	334	77	only	only	ADV
emaj-173	334	78	on	on	ADP
emaj-173	334	79	brand	brand	NOUN
emaj-173	334	80	loyalty	loyalty	NOUN
emaj-173	334	81	and	and	CCONJ
emaj-173	334	82	purchase	purchase	NOUN
emaj-173	334	83	intention	intention	NOUN
emaj-173	334	84	,	,	PUNCT
emaj-173	334	85	the	the	DET
emaj-173	334	86	fact	fact	NOUN
emaj-173	334	87	that	that	SCONJ
emaj-173	334	88	the	the	DET
emaj-173	334	89	perceptions	perception	NOUN
emaj-173	334	90	and	and	CCONJ
emaj-173	334	91	attitudes	attitude	NOUN
emaj-173	334	92	of	of	ADP
emaj-173	334	93	people	people	NOUN
emaj-173	334	94	in	in	ADP
emaj-173	334	95	professional	professional	ADJ
emaj-173	334	96	business	business	NOUN
emaj-173	334	97	life	life	NOUN
emaj-173	334	98	on	on	ADP
emaj-173	334	99	this	this	DET
emaj-173	334	100	subject	subject	NOUN
emaj-173	334	101	are	be	AUX
emaj-173	334	102	not	not	PART
emaj-173	334	103	known	know	VERB
emaj-173	334	104	,	,	PUNCT
emaj-173	334	105	and	and	CCONJ
emaj-173	334	106	the	the	DET
emaj-173	334	107	possibility	possibility	NOUN
emaj-173	334	108	that	that	SCONJ
emaj-173	334	109	changes	change	NOUN
emaj-173	334	110	may	may	AUX
emaj-173	334	111	be	be	AUX
emaj-173	334	112	observed	observe	VERB
emaj-173	334	113	in	in	ADP
emaj-173	334	114	consumer	consumer	NOUN
emaj-173	334	115	attitudes	attitude	NOUN
emaj-173	334	116	and	and	CCONJ
emaj-173	334	117	behaviors	behavior	NOUN
emaj-173	334	118	over	over	ADP
emaj-173	334	119	time	time	NOUN
emaj-173	334	120	are	be	AUX
emaj-173	334	121	important	important	ADJ
emaj-173	334	122	.	.	PUNCT
emaj-173	335	1	therefore	therefore	ADV
emaj-173	335	2	,	,	PUNCT
emaj-173	335	3	marketers	marketer	NOUN
emaj-173	335	4	'	'	PART
emaj-173	335	5	applications	application	NOUN
emaj-173	335	6	may	may	AUX
emaj-173	335	7	also	also	ADV
emaj-173	335	8	vary	vary	VERB
emaj-173	335	9	appear	appear	VERB
emaj-173	335	10	.	.	PUNCT
emaj-173	336	1	this	this	PRON
emaj-173	336	2	is	be	AUX
emaj-173	336	3	one	one	NUM
emaj-173	336	4	of	of	ADP
emaj-173	336	5	the	the	DET
emaj-173	336	6	limitations	limitation	NOUN
emaj-173	336	7	of	of	ADP
emaj-173	336	8	this	this	DET
emaj-173	336	9	research	research	NOUN
emaj-173	336	10	.	.	PUNCT
emaj-173	337	1	future	future	ADJ
emaj-173	337	2	studies	study	NOUN
emaj-173	337	3	can	can	AUX
emaj-173	337	4	be	be	AUX
emaj-173	337	5	carried	carry	VERB
emaj-173	337	6	out	out	ADP
emaj-173	337	7	with	with	ADP
emaj-173	337	8	student	student	NOUN
emaj-173	337	9	groups	group	NOUN
emaj-173	337	10	belonging	belong	VERB
emaj-173	337	11	to	to	ADP
emaj-173	337	12	different	different	ADJ
emaj-173	337	13	universities	university	NOUN
emaj-173	337	14	and	and	CCONJ
emaj-173	337	15	education	education	NOUN
emaj-173	337	16	,	,	PUNCT
emaj-173	337	17	age	age	NOUN
emaj-173	337	18	and	and	CCONJ
emaj-173	337	19	income	income	NOUN
emaj-173	337	20	groups	group	NOUN
emaj-173	337	21	,	,	PUNCT
emaj-173	337	22	and	and	CCONJ
emaj-173	337	23	people	people	NOUN
emaj-173	337	24	who	who	PRON
emaj-173	337	25	are	be	AUX
emaj-173	337	26	engaged	engage	VERB
emaj-173	337	27	in	in	ADP
emaj-173	337	28	the	the	DET
emaj-173	337	29	business	business	NOUN
emaj-173	337	30	life	life	NOUN
emaj-173	337	31	.	.	PUNCT
emaj-173	338	1	by	by	ADP
emaj-173	338	2	receiving	receive	VERB
emaj-173	338	3	different	different	ADJ
emaj-173	338	4	perceptions	perception	NOUN
emaj-173	338	5	of	of	ADP
emaj-173	338	6	consumers	consumer	NOUN
emaj-173	338	7	regarding	regard	VERB
emaj-173	338	8	social	social	ADJ
emaj-173	338	9	media	medium	NOUN
emaj-173	338	10	marketing	marketing	NOUN
emaj-173	338	11	applications	application	NOUN
emaj-173	338	12	,	,	PUNCT
emaj-173	338	13	the	the	DET
emaj-173	338	14	effects	effect	NOUN
emaj-173	338	15	of	of	ADP
emaj-173	338	16	these	these	DET
emaj-173	338	17	perceptions	perception	NOUN
emaj-173	338	18	on	on	ADP
emaj-173	338	19	brand	brand	NOUN
emaj-173	338	20	loyalty	loyalty	NOUN
emaj-173	338	21	and	and	CCONJ
emaj-173	338	22	purchase	purchase	NOUN
emaj-173	338	23	intention	intention	NOUN
emaj-173	338	24	can	can	AUX
emaj-173	338	25	be	be	AUX
emaj-173	338	26	measured	measure	VERB
emaj-173	338	27	or	or	CCONJ
emaj-173	338	28	the	the	DET
emaj-173	338	29	effect	effect	NOUN
emaj-173	338	30	of	of	ADP
emaj-173	338	31	five	five	NUM
emaj-173	338	32	perceptions	perception	NOUN
emaj-173	338	33	in	in	ADP
emaj-173	338	34	this	this	DET
emaj-173	338	35	study	study	NOUN
emaj-173	338	36	on	on	ADP
emaj-173	338	37	different	different	ADJ
emaj-173	338	38	variables	variable	NOUN
emaj-173	338	39	can	can	AUX
emaj-173	338	40	be	be	AUX
emaj-173	338	41	investigated	investigate	VERB
emaj-173	338	42	.	.	PUNCT
emaj-173	339	1	furthermore	furthermore	ADV
emaj-173	339	2	,	,	PUNCT
emaj-173	339	3	the	the	DET
emaj-173	339	4	perceptions	perception	NOUN
emaj-173	339	5	and	and	CCONJ
emaj-173	339	6	attitudes	attitude	NOUN
emaj-173	339	7	of	of	ADP
emaj-173	339	8	businesses	business	NOUN
emaj-173	339	9	with	with	ADP
emaj-173	339	10	regard	regard	NOUN
emaj-173	339	11	to	to	ADP
emaj-173	339	12	social	social	ADJ
emaj-173	339	13	media	medium	NOUN
emaj-173	339	14	marketing	marketing	NOUN
emaj-173	339	15	applications	application	NOUN
emaj-173	339	16	can	can	AUX
emaj-173	339	17	be	be	AUX
emaj-173	339	18	investigated	investigate	VERB
emaj-173	339	19	and	and	CCONJ
emaj-173	339	20	compared	compare	VERB
emaj-173	339	21	with	with	ADP
emaj-173	339	22	the	the	DET
emaj-173	339	23	findings	finding	NOUN
emaj-173	339	24	of	of	ADP
emaj-173	339	25	consumer	consumer	NOUN
emaj-173	339	26	perceptions	perception	NOUN
emaj-173	339	27	in	in	ADP
emaj-173	339	28	this	this	DET
emaj-173	339	29	study	study	NOUN
emaj-173	339	30	.	.	PUNCT
emaj-173	340	1	as	as	SCONJ
emaj-173	340	2	previously	previously	ADV
emaj-173	340	3	mentioned	mention	VERB
emaj-173	340	4	,	,	PUNCT
emaj-173	340	5	market	market	NOUN
emaj-173	340	6	dynamics	dynamic	NOUN
emaj-173	340	7	are	be	AUX
emaj-173	340	8	also	also	ADV
emaj-173	340	9	obliged	oblige	VERB
emaj-173	340	10	to	to	PART
emaj-173	340	11	change	change	VERB
emaj-173	340	12	along	along	ADP
emaj-173	340	13	with	with	ADP
emaj-173	340	14	the	the	DET
emaj-173	340	15	easy	easy	ADJ
emaj-173	340	16	and	and	CCONJ
emaj-173	340	17	quick	quick	ADJ
emaj-173	340	18	change	change	NOUN
emaj-173	340	19	of	of	ADP
emaj-173	340	20	the	the	DET
emaj-173	340	21	attitudes	attitude	NOUN
emaj-173	340	22	of	of	ADP
emaj-173	340	23	consumers	consumer	NOUN
emaj-173	340	24	adapting	adapt	VERB
emaj-173	340	25	to	to	ADP
emaj-173	340	26	the	the	DET
emaj-173	340	27	digital	digital	ADJ
emaj-173	340	28	age	age	NOUN
emaj-173	340	29	we	we	PRON
emaj-173	340	30	live	live	VERB
emaj-173	340	31	in	in	ADP
emaj-173	340	32	.	.	PUNCT
emaj-173	341	1	therefore	therefore	ADV
emaj-173	341	2	,	,	PUNCT
emaj-173	341	3	a	a	DET
emaj-173	341	4	similar	similar	ADJ
emaj-173	341	5	study	study	NOUN
emaj-173	341	6	can	can	AUX
emaj-173	341	7	be	be	AUX
emaj-173	341	8	carried	carry	VERB
emaj-173	341	9	out	out	ADP
emaj-173	341	10	with	with	ADP
emaj-173	341	11	this	this	DET
emaj-173	341	12	new	new	ADJ
emaj-173	341	13	consumer	consumer	NOUN
emaj-173	341	14	group	group	NOUN
emaj-173	341	15	if	if	SCONJ
emaj-173	341	16	social	social	ADJ
emaj-173	341	17	media	medium	NOUN
emaj-173	341	18	changes	change	NOUN
emaj-173	341	19	or	or	CCONJ
emaj-173	341	20	brings	bring	VERB
emaj-173	341	21	some	some	DET
emaj-173	341	22	innovations	innovation	NOUN
emaj-173	341	23	in	in	ADP
emaj-173	341	24	the	the	DET
emaj-173	341	25	next	next	ADJ
emaj-173	341	26	periods	period	NOUN
emaj-173	341	27	,	,	PUNCT
emaj-173	341	28	or	or	CCONJ
emaj-173	341	29	in	in	ADP
emaj-173	341	30	the	the	DET
emaj-173	341	31	period	period	NOUN
emaj-173	341	32	during	during	ADP
emaj-173	341	33	which	which	PRON
emaj-173	341	34	the	the	DET
emaj-173	341	35	next	next	ADJ
emaj-173	341	36	generation	generation	NOUN
emaj-173	341	37	,	,	PUNCT
emaj-173	341	38	generation	generation	NOUN
emaj-173	341	39	z	z	NOUN
emaj-173	341	40	,	,	PUNCT
emaj-173	341	41	will	will	AUX
emaj-173	341	42	start	start	VERB
emaj-173	341	43	to	to	ADP
emaj-173	341	44	work	work	VERB
emaj-173	341	45	.	.	PUNCT
emaj-173	342	1	references	reference	NOUN
emaj-173	342	2	adage.(2019	adage.(2019	ADV
emaj-173	342	3	)	)	PUNCT
emaj-173	342	4	.	.	PUNCT
emaj-173	343	1	the	the	DET
emaj-173	343	2	adage.com	adage.com	X
emaj-173	343	3	official	official	ADJ
emaj-173	343	4	website	website	NOUN
emaj-173	343	5	.	.	PUNCT
emaj-173	344	1	https://adage.com/article/digitalnext/smbsinstagram/308979/	https://adage.com/article/digitalnext/smbsinstagram/308979/	PROPN
emaj-173	344	2	(	(	PUNCT
emaj-173	344	3	accessed	access	VERB
emaj-173	344	4	:	:	PUNCT
emaj-173	344	5	01.03	01.03	NUM
emaj-173	344	6	.	.	NOUN
emaj-173	344	7	2019	2019	NUM
emaj-173	344	8	)	)	PUNCT
emaj-173	344	9	.	.	PUNCT
emaj-173	345	1	akyüz	akyüz	PROPN
emaj-173	345	2	,	,	PUNCT
emaj-173	345	3	a.	a.	NOUN
emaj-173	345	4	(	(	PUNCT
emaj-173	345	5	2013	2013	NUM
emaj-173	345	6	)	)	PUNCT
emaj-173	345	7	.	.	PUNCT
emaj-173	346	1	sosyal	sosyal	PROPN
emaj-173	346	2	medya	medya	PROPN
emaj-173	346	3	,	,	PUNCT
emaj-173	346	4	müşteri	müşteri	PROPN
emaj-173	346	5	etkileşimi	etkileşimi	PROPN
emaj-173	346	6	ve	ve	PROPN
emaj-173	346	7	sosyal	sosyal	PROPN
emaj-173	346	8	crm	crm	PROPN
emaj-173	346	9	.	.	PUNCT
emaj-173	347	1	sosyal	sosyal	PROPN
emaj-173	347	2	medya	medya	PROPN
emaj-173	347	3	araştırmaları	araştırmaları	ADV
emaj-173	347	4	i	i	PRON
emaj-173	347	5	içinde	içinde	VERB
emaj-173	347	6	,	,	PUNCT
emaj-173	347	7	yazan	yazan	PROPN
emaj-173	347	8	ali	ali	PROPN
emaj-173	347	9	büyükaslan	büyükaslan	PROPN
emaj-173	347	10	ve	ve	PROPN
emaj-173	347	11	ali	ali	PROPN
emaj-173	347	12	murat	murat	PROPN
emaj-173	347	13	kırık	kırık	PROPN
emaj-173	347	14	.	.	PUNCT
emaj-173	348	1	konya	konya	PROPN
emaj-173	348	2	:	:	PUNCT
emaj-173	348	3	çizgi	çizgi	PROPN
emaj-173	348	4	kitabevi	kitabevi	PROPN
emaj-173	348	5	.	.	PUNCT
emaj-173	349	1	alalwan	alalwan	PROPN
emaj-173	349	2	,	,	PUNCT
emaj-173	349	3	a.	a.	PROPN
emaj-173	349	4	a.	a.	PROPN
emaj-173	349	5	,	,	PUNCT
emaj-173	349	6	rana	rana	PROPN
emaj-173	349	7	,	,	PUNCT
emaj-173	349	8	n.	n.	PROPN
emaj-173	349	9	p.	p.	PROPN
emaj-173	349	10	,	,	PUNCT
emaj-173	349	11	dwivedi	dwivedi	PROPN
emaj-173	349	12	y.	y.	PROPN
emaj-173	349	13	k.	k.	PROPN
emaj-173	349	14	,	,	PUNCT
emaj-173	349	15	and	and	CCONJ
emaj-173	349	16	algharabat	algharabat	PROPN
emaj-173	349	17	r.	r.	PROPN
emaj-173	349	18	(	(	PUNCT
emaj-173	349	19	2017	2017	NUM
emaj-173	349	20	)	)	PUNCT
emaj-173	349	21	.	.	PUNCT
emaj-173	350	1	social	social	ADJ
emaj-173	350	2	media	medium	NOUN
emaj-173	350	3	in	in	ADP
emaj-173	350	4	marketing	marketing	NOUN
emaj-173	350	5	:	:	PUNCT
emaj-173	350	6	a	a	DET
emaj-173	350	7	review	review	NOUN
emaj-173	350	8	and	and	CCONJ
emaj-173	350	9	analysis	analysis	NOUN
emaj-173	350	10	of	of	ADP
emaj-173	350	11	the	the	DET
emaj-173	350	12	existing	exist	VERB
emaj-173	350	13	.	.	PUNCT
emaj-173	351	1	telematics	telematic	NOUN
emaj-173	351	2	and	and	CCONJ
emaj-173	351	3	informatics	informatic	NOUN
emaj-173	351	4	,	,	PUNCT
emaj-173	351	5	34	34	NUM
emaj-173	351	6	:	:	SYM
emaj-173	351	7	1177	1177	NUM
emaj-173	351	8	-	-	SYM
emaj-173	351	9	1190	1190	NUM
emaj-173	351	10	.	.	PUNCT
emaj-173	352	1	balakrishnan	balakrishnan	PROPN
emaj-173	352	2	,	,	PUNCT
emaj-173	352	3	b.	b.	PROPN
emaj-173	352	4	kpd	kpd	PROPN
emaj-173	352	5	,	,	PUNCT
emaj-173	352	6	dahnil	dahnil	NOUN
emaj-173	352	7	,	,	PUNCT
emaj-173	352	8	m.	m.	NOUN
emaj-173	352	9	i.	i.	PROPN
emaj-173	352	10	,	,	PUNCT
emaj-173	352	11	and	and	CCONJ
emaj-173	352	12	yi	yi	PROPN
emaj-173	352	13	,	,	PUNCT
emaj-173	352	14	w.	w.	PROPN
emaj-173	352	15	j.	j.	PROPN
emaj-173	352	16	(	(	PUNCT
emaj-173	352	17	2014	2014	NUM
emaj-173	352	18	)	)	PUNCT
emaj-173	352	19	.	.	PUNCT
emaj-173	353	1	the	the	DET
emaj-173	353	2	impact	impact	NOUN
emaj-173	353	3	of	of	ADP
emaj-173	353	4	social	social	ADJ
emaj-173	353	5	media	medium	NOUN
emaj-173	353	6	marketing	marketing	NOUN
emaj-173	353	7	medium	medium	NOUN
emaj-173	353	8	toward	toward	ADP
emaj-173	353	9	purchase	purchase	NOUN
emaj-173	353	10	intention	intention	NOUN
emaj-173	353	11	and	and	CCONJ
emaj-173	353	12	brand	brand	NOUN
emaj-173	353	13	loyalty	loyalty	NOUN
emaj-173	353	14	among	among	ADP
emaj-173	353	15	generation	generation	NOUN
emaj-173	353	16	y.	y.	NOUN
emaj-173	353	17	»	»	PUNCT
emaj-173	353	18	procedia	procedia	PROPN
emaj-173	353	19	social	social	ADJ
emaj-173	353	20	and	and	CCONJ
emaj-173	353	21	behavioral	behavioral	ADJ
emaj-173	353	22	sciences	science	NOUN
emaj-173	353	23	,	,	PUNCT
emaj-173	353	24	148	148	NUM
emaj-173	353	25	:	:	SYM
emaj-173	353	26	177	177	NUM
emaj-173	353	27	-	-	SYM
emaj-173	353	28	185	185	NUM
emaj-173	353	29	.	.	PUNCT
emaj-173	354	1	baron	baron	NOUN
emaj-173	354	2	,	,	PUNCT
emaj-173	354	3	r.	r.	PROPN
emaj-173	354	4	m.	m.	PROPN
emaj-173	354	5	,	,	PUNCT
emaj-173	354	6	and	and	CCONJ
emaj-173	354	7	kenny	kenny	PROPN
emaj-173	354	8	,	,	PUNCT
emaj-173	354	9	d.	d.	PROPN
emaj-173	354	10	a.	a.	PROPN
emaj-173	354	11	(	(	PUNCT
emaj-173	354	12	1986	1986	NUM
emaj-173	354	13	)	)	PUNCT
emaj-173	354	14	.	.	PUNCT
emaj-173	355	1	the	the	DET
emaj-173	355	2	moderatormediator	moderatormediator	NOUN
emaj-173	355	3	variable	variable	ADJ
emaj-173	355	4	distinction	distinction	NOUN
emaj-173	355	5	in	in	ADP
emaj-173	355	6	social	social	ADJ
emaj-173	355	7	psychological	psychological	ADJ
emaj-173	355	8	research	research	NOUN
emaj-173	355	9	:	:	PUNCT
emaj-173	355	10	conceptual	conceptual	ADJ
emaj-173	355	11	,	,	PUNCT
emaj-173	355	12	strategic	strategic	ADJ
emaj-173	355	13	and	and	CCONJ
emaj-173	355	14	statistical	statistical	ADJ
emaj-173	355	15	considerations	consideration	NOUN
emaj-173	355	16	.	.	PUNCT
emaj-173	356	1	journal	journal	NOUN
emaj-173	356	2	of	of	ADP
emaj-173	356	3	personality	personality	NOUN
emaj-173	356	4	and	and	CCONJ
emaj-173	356	5	social	social	ADJ
emaj-173	356	6	psychology	psychology	NOUN
emaj-173	356	7	,	,	PUNCT
emaj-173	356	8	51	51	NUM
emaj-173	356	9	(	(	PUNCT
emaj-173	356	10	6	6	NUM
emaj-173	356	11	):	):	PUNCT
emaj-173	356	12	1173	1173	NUM
emaj-173	356	13	-	-	SYM
emaj-173	356	14	1182	1182	NUM
emaj-173	356	15	.	.	PUNCT
emaj-173	357	1	bilgihan	bilgihan	ADV
emaj-173	357	2	,	,	PUNCT
emaj-173	357	3	a.	a.	NOUN
emaj-173	357	4	and	and	CCONJ
emaj-173	357	5	bujisic	bujisic	ADJ
emaj-173	357	6	,	,	PUNCT
emaj-173	357	7	m.	m.	NOUN
emaj-173	357	8	(	(	PUNCT
emaj-173	357	9	2015	2015	NUM
emaj-173	357	10	)	)	PUNCT
emaj-173	357	11	.	.	PUNCT
emaj-173	358	1	the	the	DET
emaj-173	358	2	effect	effect	NOUN
emaj-173	358	3	of	of	ADP
emaj-173	358	4	website	website	NOUN
emaj-173	358	5	features	feature	VERB
emaj-173	358	6	in	in	ADP
emaj-173	358	7	online	online	ADJ
emaj-173	358	8	relationship	relationship	NOUN
emaj-173	358	9	marketing	marketing	NOUN
emaj-173	358	10	:	:	PUNCT
emaj-173	358	11	a	a	DET
emaj-173	358	12	case	case	NOUN
emaj-173	358	13	of	of	ADP
emaj-173	358	14	online	online	ADJ
emaj-173	358	15	hotel	hotel	NOUN
emaj-173	358	16	booking	booking	NOUN
emaj-173	358	17	.	.	PUNCT
emaj-173	359	1	electronic	electronic	ADJ
emaj-173	359	2	commerce	commerce	NOUN
emaj-173	359	3	research	research	NOUN
emaj-173	359	4	and	and	CCONJ
emaj-173	359	5	applications	application	NOUN
emaj-173	359	6	,	,	PUNCT
emaj-173	359	7	14	14	NUM
emaj-173	359	8	:	:	PUNCT
emaj-173	359	9	222	222	NUM
emaj-173	359	10	-	-	SYM
emaj-173	359	11	232	232	NUM
emaj-173	359	12	.	.	PUNCT
emaj-173	360	1	carlson	carlson	PROPN
emaj-173	360	2	,	,	PUNCT
emaj-173	360	3	j.	j.	PROPN
emaj-173	360	4	,	,	PUNCT
emaj-173	360	5	rahman	rahman	PROPN
emaj-173	360	6	,	,	PUNCT
emaj-173	360	7	m.	m.	NOUN
emaj-173	360	8	m.	m.	PROPN
emaj-173	360	9	,	,	PUNCT
emaj-173	360	10	taylor	taylor	PROPN
emaj-173	360	11	,	,	PUNCT
emaj-173	360	12	a.	a.	NOUN
emaj-173	360	13	,	,	PUNCT
emaj-173	360	14	and	and	CCONJ
emaj-173	360	15	voola	voola	PROPN
emaj-173	360	16	,	,	PUNCT
emaj-173	360	17	r.	r.	PROPN
emaj-173	360	18	(	(	PUNCT
emaj-173	360	19	2019	2019	NUM
emaj-173	360	20	)	)	PUNCT
emaj-173	360	21	.	.	PUNCT
emaj-173	361	1	feel	feel	VERB
emaj-173	361	2	the	the	DET
emaj-173	361	3	vibe	vibe	NOUN
emaj-173	361	4	:	:	PUNCT
emaj-173	361	5	examining	examine	VERB
emaj-173	361	6	value	value	NOUN
emaj-173	361	7	-	-	PUNCT
emaj-173	361	8	inthe	inthe	ADJ
emaj-173	361	9	-	-	PUNCT
emaj-173	361	10	brand	brand	NOUN
emaj-173	361	11	-	-	PUNCT
emaj-173	361	12	page	page	NOUN
emaj-173	361	13	-	-	PUNCT
emaj-173	361	14	experience	experience	NOUN
emaj-173	361	15	and	and	CCONJ
emaj-173	361	16	its	its	PRON
emaj-173	361	17	impact	impact	NOUN
emaj-173	361	18	on	on	ADP
emaj-173	361	19	satisfaction	satisfaction	NOUN
emaj-173	361	20	and	and	CCONJ
emaj-173	361	21	customer	customer	NOUN
emaj-173	361	22	engagement	engagement	NOUN
emaj-173	361	23	behaviours	behaviour	NOUN
emaj-173	361	24	in	in	ADP
emaj-173	361	25	mobile	mobile	ADJ
emaj-173	361	26	social	social	ADJ
emaj-173	361	27	media	medium	NOUN
emaj-173	361	28	.	.	PUNCT
emaj-173	362	1	journal	journal	NOUN
emaj-173	362	2	of	of	ADP
emaj-173	362	3	retailing	retailing	NOUN
emaj-173	362	4	and	and	CCONJ
emaj-173	362	5	consumer	consumer	NOUN
emaj-173	362	6	services	service	NOUN
emaj-173	362	7	,	,	PUNCT
emaj-173	362	8	46	46	NUM
emaj-173	362	9	:	:	SYM
emaj-173	362	10	149	149	NUM
emaj-173	362	11	-	-	SYM
emaj-173	362	12	162	162	NUM
emaj-173	362	13	.	.	PUNCT
emaj-173	363	1	che	che	PROPN
emaj-173	363	2	,	,	PUNCT
emaj-173	363	3	j.	j.	PROPN
emaj-173	363	4	w.	w.	PROPN
emaj-173	363	5	s.	s.	PROPN
emaj-173	363	6	,	,	PUNCT
emaj-173	363	7	cheung	cheung	PROPN
emaj-173	363	8	,	,	PUNCT
emaj-173	363	9	c.	c.	PROPN
emaj-173	363	10	m.	m.	PROPN
emaj-173	363	11	k.	k.	PROPN
emaj-173	363	12	ve	ve	AUX
emaj-173	363	13	thadani	thadani	PROPN
emaj-173	363	14	,	,	PUNCT
emaj-173	363	15	d.	d.	PROPN
emaj-173	363	16	r.	r.	PROPN
emaj-173	363	17	(	(	PUNCT
emaj-173	363	18	2017	2017	NUM
emaj-173	363	19	)	)	PUNCT
emaj-173	363	20	.	.	PUNCT
emaj-173	364	1	consumer	consumer	NOUN
emaj-173	364	2	purchase	purchase	NOUN
emaj-173	364	3	decision	decision	NOUN
emaj-173	364	4	in	in	ADP
emaj-173	364	5	instagram	instagram	PROPN
emaj-173	364	6	stores	store	NOUN
emaj-173	364	7	:	:	PUNCT
emaj-173	364	8	the	the	DET
emaj-173	364	9	role	role	NOUN
emaj-173	364	10	of	of	ADP
emaj-173	364	11	consumer	consumer	NOUN
emaj-173	364	12	trust	trust	NOUN
emaj-173	364	13	.	.	PUNCT
emaj-173	365	1	proceedings	proceeding	NOUN
emaj-173	365	2	of	of	ADP
emaj-173	365	3	the	the	DET
emaj-173	365	4	50th	50th	ADJ
emaj-173	365	5	hawaii	hawaii	PROPN
emaj-173	365	6	international	international	ADJ
emaj-173	365	7	conference	conference	NOUN
emaj-173	365	8	on	on	ADP
emaj-173	365	9	system	system	NOUN
emaj-173	365	10	sciences	science	NOUN
emaj-173	365	11	.	.	PUNCT
emaj-173	366	1	hawaii	hawaii	PROPN
emaj-173	366	2	,	,	PUNCT
emaj-173	366	3	2433	2433	NUM
emaj-173	366	4	.	.	PUNCT
emaj-173	367	1	de	de	PROPN
emaj-173	367	2	vries	vries	PROPN
emaj-173	367	3	,	,	PUNCT
emaj-173	367	4	n.	n.	PROPN
emaj-173	367	5	j.	j.	PROPN
emaj-173	367	6	and	and	CCONJ
emaj-173	367	7	carlson	carlson	PROPN
emaj-173	367	8	,	,	PUNCT
emaj-173	367	9	j.	j.	PROPN
emaj-173	367	10	(	(	PUNCT
emaj-173	367	11	2014	2014	NUM
emaj-173	367	12	)	)	PUNCT
emaj-173	367	13	.	.	PUNCT
emaj-173	368	1	examining	examine	VERB
emaj-173	368	2	the	the	DET
emaj-173	368	3	drivers	driver	NOUN
emaj-173	368	4	and	and	CCONJ
emaj-173	368	5	brand	brand	NOUN
emaj-173	368	6	performance	performance	NOUN
emaj-173	368	7	implications	implication	NOUN
emaj-173	368	8	of	of	ADP
emaj-173	368	9	customer	customer	NOUN
emaj-173	368	10	engagement	engagement	NOUN
emaj-173	368	11	with	with	ADP
emaj-173	368	12	brands	brand	NOUN
emaj-173	368	13	in	in	ADP
emaj-173	368	14	the	the	DET
emaj-173	368	15	social	social	ADJ
emaj-173	368	16	media	medium	NOUN
emaj-173	368	17	environment	environment	NOUN
emaj-173	368	18	.	.	PUNCT
emaj-173	369	1	journal	journal	PROPN
emaj-173	369	2	of	of	ADP
emaj-173	369	3	brand	brand	PROPN
emaj-173	369	4	management	management	NOUN
emaj-173	369	5	,	,	PUNCT
emaj-173	369	6	21	21	NUM
emaj-173	369	7	(	(	PUNCT
emaj-173	369	8	6	6	NUM
emaj-173	369	9	):	):	PUNCT
emaj-173	369	10	495	495	NUM
emaj-173	369	11	-	-	SYM
emaj-173	369	12	515	515	NUM
emaj-173	369	13	.	.	PUNCT
emaj-173	370	1	erdoğmuş	erdoğmuş	PROPN
emaj-173	370	2	,	,	PUNCT
emaj-173	370	3	i̇.	i̇.	PROPN
emaj-173	370	4	e.	e.	PROPN
emaj-173	370	5	(	(	PUNCT
emaj-173	370	6	2015	2015	NUM
emaj-173	370	7	)	)	PUNCT
emaj-173	370	8	.	.	PUNCT
emaj-173	371	1	sosyal	sosyal	PROPN
emaj-173	371	2	medyada	medyada	PROPN
emaj-173	371	3	ticaret	ticaret	PROPN
emaj-173	371	4	:	:	PUNCT
emaj-173	371	5	instagram	instagram	PROPN
emaj-173	371	6	üzerinden	üzerinden	PROPN
emaj-173	371	7	satış	satış	PROPN
emaj-173	371	8	.	.	PUNCT
emaj-173	372	1	çevrimiçi	çevrimiçi	PROPN
emaj-173	372	2	satış	satış	PROPN
emaj-173	372	3	:	:	PUNCT
emaj-173	372	4	bugünden	bugünden	ADJ
emaj-173	372	5	geleceğe	geleceğe	PROPN
emaj-173	372	6	bir	bir	PROPN
emaj-173	372	7	potansiyel	potansiyel	PROPN
emaj-173	372	8	içinde	içinde	PROPN
emaj-173	372	9	,	,	PUNCT
emaj-173	372	10	yazan	yazan	PROPN
emaj-173	372	11	mehtap	mehtap	PROPN
emaj-173	372	12	sümersan	sümersan	PROPN
emaj-173	372	13	köktürk	köktürk	PROPN
emaj-173	372	14	,	,	PUNCT
emaj-173	372	15	emine	emine	PROPN
emaj-173	372	16	çobanoğlu	çobanoğlu	PROPN
emaj-173	372	17	ve	ve	VERB
emaj-173	372	18	taşkın	taşkın	ADV
emaj-173	372	19	dirsehan	dirsehan	ADV
emaj-173	372	20	.	.	PUNCT
emaj-173	373	1	ankara	ankara	PROPN
emaj-173	373	2	:	:	PUNCT
emaj-173	374	1	nobel	nobel	PROPN
emaj-173	374	2	.	.	PUNCT
emaj-173	375	1	essamri	essamri	PROPN
emaj-173	375	2	,	,	PUNCT
emaj-173	375	3	a.	a.	NOUN
emaj-173	375	4	,	,	PUNCT
emaj-173	375	5	mckechnie	mckechnie	PROPN
emaj-173	375	6	,	,	PUNCT
emaj-173	375	7	s.	s.	PROPN
emaj-173	375	8	,	,	PUNCT
emaj-173	375	9	and	and	CCONJ
emaj-173	375	10	winklhofer	winklhofer	VERB
emaj-173	375	11	,	,	PUNCT
emaj-173	375	12	h.	h.	PROPN
emaj-173	375	13	(	(	PUNCT
emaj-173	375	14	2019	2019	NUM
emaj-173	375	15	)	)	PUNCT
emaj-173	375	16	.	.	PUNCT
emaj-173	376	1	co	co	VERB
emaj-173	376	2	-	-	VERB
emaj-173	376	3	creating	create	VERB
emaj-173	376	4	corporate	corporate	ADJ
emaj-173	376	5	brand	brand	NOUN
emaj-173	376	6	identity	identity	NOUN
emaj-173	376	7	with	with	ADP
emaj-173	376	8	online	online	ADJ
emaj-173	376	9	brand	brand	NOUN
emaj-173	376	10	communities	community	NOUN
emaj-173	376	11	:	:	PUNCT
emaj-173	376	12	a	a	DET
emaj-173	376	13	managerial	managerial	ADJ
emaj-173	376	14	perspective	perspective	NOUN
emaj-173	376	15	.	.	PUNCT
emaj-173	377	1	journal	journal	PROPN
emaj-173	377	2	of	of	ADP
emaj-173	377	3	business	business	NOUN
emaj-173	377	4	research	research	NOUN
emaj-173	377	5	,	,	PUNCT
emaj-173	377	6	96	96	NUM
emaj-173	377	7	:	:	SYM
emaj-173	377	8	366	366	NUM
emaj-173	377	9	-	-	SYM
emaj-173	377	10	375	375	NUM
emaj-173	377	11	.	.	PUNCT
emaj-173	378	1	fırat	fırat	PROPN
emaj-173	378	2	,	,	PUNCT
emaj-173	378	3	duygu	duygu	PROPN
emaj-173	378	4	(	(	PUNCT
emaj-173	378	5	2017	2017	NUM
emaj-173	378	6	)	)	PUNCT
emaj-173	378	7	.	.	PUNCT
emaj-173	379	1	sosyal	sosyal	PROPN
emaj-173	379	2	medya	medya	PROPN
emaj-173	379	3	pazarlaması	pazarlaması	PROPN
emaj-173	379	4	:	:	PUNCT
emaj-173	379	5	instagramdan	instagramdan	PROPN
emaj-173	379	6	satın	satın	PROPN
emaj-173	379	7	almanın	almanın	VERB
emaj-173	379	8	değerlendirilmesine	değerlendirilmesine	NOUN
emaj-173	379	9	etki	etki	PROPN
emaj-173	379	10	eden	eden	PROPN
emaj-173	379	11	faktörler	faktörler	NOUN
emaj-173	379	12	.	.	PUNCT
emaj-173	380	1	i̇stanbul	i̇stanbul	ADV
emaj-173	380	2	:	:	PUNCT
emaj-173	380	3	beta	beta	ADJ
emaj-173	380	4	basım	basım	NOUN
emaj-173	380	5	.	.	PUNCT
emaj-173	381	1	gensler	gensler	NOUN
emaj-173	381	2	,	,	PUNCT
emaj-173	381	3	s.	s.	PROPN
emaj-173	381	4	,	,	PUNCT
emaj-173	381	5	völckner	völckner	NOUN
emaj-173	381	6	,	,	PUNCT
emaj-173	381	7	f.	f.	PROPN
emaj-173	381	8	,	,	PUNCT
emaj-173	381	9	liu	liu	PROPN
emaj-173	381	10	-	-	PUNCT
emaj-173	381	11	thompkins	thompkins	PROPN
emaj-173	381	12	,	,	PUNCT
emaj-173	381	13	y.	y.	NOUN
emaj-173	381	14	,	,	PUNCT
emaj-173	381	15	and	and	CCONJ
emaj-173	381	16	wiertz	wiertz	NOUN
emaj-173	381	17	,	,	PUNCT
emaj-173	381	18	c.	c.	PROPN
emaj-173	381	19	(	(	PUNCT
emaj-173	381	20	2013	2013	NUM
emaj-173	381	21	)	)	PUNCT
emaj-173	381	22	.	.	PUNCT
emaj-173	382	1	managing	manage	VERB
emaj-173	382	2	brands	brand	NOUN
emaj-173	382	3	in	in	ADP
emaj-173	382	4	the	the	DET
emaj-173	382	5	social	social	ADJ
emaj-173	382	6	media	medium	NOUN
emaj-173	382	7	environment	environment	NOUN
emaj-173	382	8	.	.	PUNCT
emaj-173	383	1	journal	journal	PROPN
emaj-173	383	2	of	of	ADP
emaj-173	383	3	interactive	interactive	ADJ
emaj-173	383	4	marketing	marketing	NOUN
emaj-173	383	5	,	,	PUNCT
emaj-173	383	6	27	27	NUM
emaj-173	383	7	(	(	PUNCT
emaj-173	383	8	4	4	NUM
emaj-173	383	9	):	):	PUNCT
emaj-173	383	10	242	242	NUM
emaj-173	383	11	-	-	SYM
emaj-173	383	12	256	256	NUM
emaj-173	383	13	.	.	PUNCT
emaj-173	384	1	volume	volume	NOUN
emaj-173	384	2	9	9	NUM
emaj-173	384	3	no	no	DET
emaj-173	384	4	1	1	NUM
emaj-173	384	5	(	(	PUNCT
emaj-173	384	6	2019	2019	NUM
emaj-173	384	7	)	)	PUNCT
emaj-173	384	8	|	|	ADV
emaj-173	384	9	issn	issn	VERB
emaj-173	384	10	2158	2158	NUM
emaj-173	384	11	-	-	SYM
emaj-173	384	12	8708	8708	NUM
emaj-173	384	13	(	(	PUNCT
emaj-173	384	14	online	online	NOUN
emaj-173	384	15	)	)	PUNCT
emaj-173	384	16	|	|	ADV
emaj-173	384	17	doi	doi	X
emaj-173	384	18	10.5195	10.5195	NUM
emaj-173	384	19	/	/	SYM
emaj-173	384	20	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	385	1	|	|	NOUN
emaj-173	385	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	385	3	the	the	DET
emaj-173	385	4	impact	impact	NOUN
emaj-173	385	5	of	of	ADP
emaj-173	385	6	perception	perception	NOUN
emaj-173	385	7	related	relate	VERB
emaj-173	385	8	social	social	ADJ
emaj-173	385	9	media	medium	NOUN
emaj-173	385	10	marketing	marketing	NOUN
emaj-173	385	11	applications	application	NOUN
emaj-173	385	12	on	on	ADP
emaj-173	385	13	consumers	consumer	NOUN
emaj-173	385	14	’	'	PUNCT
emaj-173	385	15	brand	brand	NOUN
emaj-173	385	16	loyalty	loyalty	NOUN
emaj-173	385	17	and	and	CCONJ
emaj-173	385	18	purchase	purchase	NOUN
emaj-173	385	19	intention	intention	NOUN
emaj-173	385	20	page	page	NOUN
emaj-173	385	21	|98|	|98|	NOUN
emaj-173	385	22	emerging	emerge	VERB
emaj-173	385	23	markets	market	NOUN
emaj-173	385	24	journal	journal	PROPN
emaj-173	385	25	gummerus	gummerus	PROPN
emaj-173	385	26	,	,	PUNCT
emaj-173	385	27	j.	j.	PROPN
emaj-173	385	28	,	,	PUNCT
emaj-173	385	29	liljander	liljander	PROPN
emaj-173	385	30	,	,	PUNCT
emaj-173	385	31	v.	v.	PROPN
emaj-173	385	32	,	,	PUNCT
emaj-173	385	33	weman	weman	NOUN
emaj-173	385	34	,	,	PUNCT
emaj-173	385	35	e.	e.	PROPN
emaj-173	385	36	,	,	PUNCT
emaj-173	385	37	and	and	CCONJ
emaj-173	385	38	pihlström	pihlström	NOUN
emaj-173	385	39	,	,	PUNCT
emaj-173	385	40	m.	m.	NOUN
emaj-173	385	41	(	(	PUNCT
emaj-173	385	42	2012	2012	NUM
emaj-173	385	43	)	)	PUNCT
emaj-173	385	44	.	.	PUNCT
emaj-173	386	1	customer	customer	NOUN
emaj-173	386	2	engagement	engagement	NOUN
emaj-173	386	3	in	in	ADP
emaj-173	386	4	a	a	DET
emaj-173	386	5	facebook	facebook	NOUN
emaj-173	386	6	brand	brand	NOUN
emaj-173	386	7	community	community	NOUN
emaj-173	386	8	.	.	PUNCT
emaj-173	387	1	»	»	PUNCT
emaj-173	387	2	emerald	emerald	PROPN
emaj-173	387	3	insight	insight	NOUN
emaj-173	387	4	,	,	PUNCT
emaj-173	387	5	35	35	NUM
emaj-173	387	6	(	(	PUNCT
emaj-173	387	7	9	9	NUM
emaj-173	387	8	):	):	PUNCT
emaj-173	387	9	857	857	NUM
emaj-173	387	10	-	-	SYM
emaj-173	387	11	877	877	NUM
emaj-173	387	12	.	.	PUNCT
emaj-173	388	1	hajli	hajli	NOUN
emaj-173	388	2	,	,	PUNCT
emaj-173	388	3	n.	n.	PROPN
emaj-173	388	4	m.	m.	NOUN
emaj-173	388	5	(	(	PUNCT
emaj-173	388	6	2014	2014	NUM
emaj-173	388	7	)	)	PUNCT
emaj-173	388	8	.	.	PUNCT
emaj-173	389	1	a	a	DET
emaj-173	389	2	study	study	NOUN
emaj-173	389	3	of	of	ADP
emaj-173	389	4	the	the	DET
emaj-173	389	5	impact	impact	NOUN
emaj-173	389	6	of	of	ADP
emaj-173	389	7	social	social	ADJ
emaj-173	389	8	media	medium	NOUN
emaj-173	389	9	on	on	ADP
emaj-173	389	10	consumers	consumer	NOUN
emaj-173	389	11	.	.	PUNCT
emaj-173	390	1	international	international	ADJ
emaj-173	390	2	journal	journal	NOUN
emaj-173	390	3	of	of	ADP
emaj-173	390	4	market	market	NOUN
emaj-173	390	5	research	research	NOUN
emaj-173	390	6	,	,	PUNCT
emaj-173	390	7	56	56	NUM
emaj-173	390	8	(	(	PUNCT
emaj-173	390	9	3	3	NUM
emaj-173	390	10	):	):	PUNCT
emaj-173	390	11	387	387	NUM
emaj-173	390	12	-	-	NUM
emaj-173	390	13	404	404	NUM
emaj-173	390	14	.	.	PUNCT
emaj-173	391	1	ibrahim	ibrahim	PROPN
emaj-173	391	2	,	,	PUNCT
emaj-173	391	3	b.	b.	PROPN
emaj-173	391	4	and	and	CCONJ
emaj-173	391	5	aljarah	aljarah	PROPN
emaj-173	391	6	,	,	PUNCT
emaj-173	391	7	a.	a.	NOUN
emaj-173	391	8	(	(	PUNCT
emaj-173	391	9	2018	2018	NUM
emaj-173	391	10	)	)	PUNCT
emaj-173	391	11	.	.	PUNCT
emaj-173	392	1	dataset	dataset	NOUN
emaj-173	392	2	of	of	ADP
emaj-173	392	3	relationships	relationship	NOUN
emaj-173	392	4	among	among	ADP
emaj-173	392	5	social	social	ADJ
emaj-173	392	6	media	medium	NOUN
emaj-173	392	7	marketing	marketing	NOUN
emaj-173	392	8	activities	activity	NOUN
emaj-173	392	9	,	,	PUNCT
emaj-173	392	10	brand	brand	NOUN
emaj-173	392	11	loyalty	loyalty	NOUN
emaj-173	392	12	,	,	PUNCT
emaj-173	392	13	revisit	revisit	VERB
emaj-173	392	14	intention	intention	NOUN
emaj-173	392	15	.	.	PUNCT
emaj-173	393	1	evidence	evidence	NOUN
emaj-173	393	2	from	from	ADP
emaj-173	393	3	the	the	DET
emaj-173	393	4	hospitality	hospitality	NOUN
emaj-173	393	5	industry	industry	NOUN
emaj-173	393	6	in	in	ADP
emaj-173	393	7	northern	northern	ADJ
emaj-173	393	8	cyprus	cyprus	PROPN
emaj-173	393	9	.	.	PUNCT
emaj-173	394	1	data	datum	NOUN
emaj-173	394	2	in	in	ADP
emaj-173	394	3	brief	brief	ADJ
emaj-173	394	4	,	,	PUNCT
emaj-173	394	5	21	21	NUM
emaj-173	394	6	:	:	SYM
emaj-173	394	7	18231828	18231828	NUM
emaj-173	394	8	.	.	PUNCT
emaj-173	395	1	jahn	jahn	PROPN
emaj-173	395	2	,	,	PUNCT
emaj-173	395	3	b.	b.	PROPN
emaj-173	395	4	and	and	CCONJ
emaj-173	395	5	kunz	kunz	PROPN
emaj-173	395	6	,	,	PUNCT
emaj-173	395	7	w.	w.	PROPN
emaj-173	395	8	(	(	PUNCT
emaj-173	395	9	2012	2012	NUM
emaj-173	395	10	)	)	PUNCT
emaj-173	395	11	.	.	PUNCT
emaj-173	396	1	how	how	SCONJ
emaj-173	396	2	to	to	PART
emaj-173	396	3	transform	transform	VERB
emaj-173	396	4	consumers	consumer	NOUN
emaj-173	396	5	into	into	ADP
emaj-173	396	6	fans	fan	NOUN
emaj-173	396	7	of	of	ADP
emaj-173	396	8	your	your	PRON
emaj-173	396	9	brand	brand	NOUN
emaj-173	396	10	.	.	PUNCT
emaj-173	397	1	journal	journal	PROPN
emaj-173	397	2	of	of	ADP
emaj-173	397	3	service	service	NOUN
emaj-173	397	4	management	management	NOUN
emaj-173	397	5	,	,	PUNCT
emaj-173	397	6	23	23	NUM
emaj-173	397	7	(	(	PUNCT
emaj-173	397	8	3	3	NUM
emaj-173	397	9	):	):	PUNCT
emaj-173	397	10	344	344	NUM
emaj-173	397	11	-	-	SYM
emaj-173	397	12	361	361	NUM
emaj-173	397	13	.	.	PUNCT
emaj-173	398	1	kazancı	kazancı	NOUN
emaj-173	398	2	,	,	PUNCT
emaj-173	398	3	ş	ş	X
emaj-173	398	4	.	.	PUNCT
emaj-173	398	5	and	and	CCONJ
emaj-173	398	6	başgöze	başgöze	NOUN
emaj-173	398	7	,	,	PUNCT
emaj-173	398	8	p.	p.	NOUN
emaj-173	398	9	(	(	PUNCT
emaj-173	398	10	2015	2015	NUM
emaj-173	398	11	)	)	PUNCT
emaj-173	398	12	.	.	PUNCT
emaj-173	399	1	sosyal	sosyal	PROPN
emaj-173	399	2	medya	medya	PROPN
emaj-173	399	3	algısının	algısının	PROPN
emaj-173	399	4	,	,	PUNCT
emaj-173	399	5	marka	marka	NOUN
emaj-173	399	6	kredibilitesinin	kredibilitesinin	PROPN
emaj-173	399	7	ve	ve	VERB
emaj-173	399	8	marka	marka	PROPN
emaj-173	399	9	prestijinin	prestijinin	PROPN
emaj-173	399	10	satın	satın	PROPN
emaj-173	399	11	alma	alma	PROPN
emaj-173	399	12	eğilimi	eğilimi	PROPN
emaj-173	399	13	üzerine	üzerine	PROPN
emaj-173	399	14	etkileri	etkileri	PROPN
emaj-173	399	15	.	.	PUNCT
emaj-173	400	1	ankara	ankara	PROPN
emaj-173	400	2	üniversitesi	üniversitesi	PROPN
emaj-173	400	3	sbf	sbf	PROPN
emaj-173	400	4	dergisi	dergisi	PROPN
emaj-173	400	5	,	,	PUNCT
emaj-173	400	6	70	70	NUM
emaj-173	400	7	(	(	PUNCT
emaj-173	400	8	2	2	NUM
emaj-173	400	9	):	):	PUNCT
emaj-173	400	10	435456	435456	NUM
emaj-173	400	11	.	.	PUNCT
emaj-173	401	1	kim	kim	PROPN
emaj-173	401	2	,	,	PUNCT
emaj-173	401	3	j.	j.	PROPN
emaj-173	401	4	and	and	CCONJ
emaj-173	401	5	lee	lee	PROPN
emaj-173	401	6	,	,	PUNCT
emaj-173	401	7	k.	k.	PROPN
emaj-173	401	8	h.	h.	PROPN
emaj-173	401	9	(	(	PUNCT
emaj-173	401	10	2017	2017	NUM
emaj-173	401	11	)	)	PUNCT
emaj-173	401	12	.	.	PUNCT
emaj-173	402	1	influence	influence	NOUN
emaj-173	402	2	of	of	ADP
emaj-173	402	3	integration	integration	NOUN
emaj-173	402	4	on	on	ADP
emaj-173	402	5	interactivity	interactivity	NOUN
emaj-173	402	6	in	in	ADP
emaj-173	402	7	social	social	ADJ
emaj-173	402	8	media	medium	NOUN
emaj-173	402	9	luxury	luxury	NOUN
emaj-173	402	10	brand	brand	NOUN
emaj-173	402	11	communities	community	NOUN
emaj-173	402	12	.	.	PUNCT
emaj-173	403	1	sciencedirect	sciencedirect	PROPN
emaj-173	403	2	.	.	PUNCT
emaj-173	404	1	https://doi.org/10.1016/j.jbusres.2017.10.001	https://doi.org/10.1016/j.jbusres.2017.10.001	PROPN
emaj-173	404	2	(	(	PUNCT
emaj-173	404	3	accessed	access	VERB
emaj-173	404	4	:	:	PUNCT
emaj-173	404	5	01.06.2018	01.06.2018	NUM
emaj-173	404	6	)	)	PUNCT
emaj-173	404	7	.	.	PUNCT
emaj-173	405	1	kusumah	kusumah	PROPN
emaj-173	405	2	,	,	PUNCT
emaj-173	405	3	r.	r.	PROPN
emaj-173	405	4	(	(	PUNCT
emaj-173	405	5	2015	2015	NUM
emaj-173	405	6	)	)	PUNCT
emaj-173	405	7	.	.	PUNCT
emaj-173	406	1	analyze	analyze	VERB
emaj-173	406	2	the	the	DET
emaj-173	406	3	effect	effect	NOUN
emaj-173	406	4	of	of	ADP
emaj-173	406	5	trust	trust	NOUN
emaj-173	406	6	,	,	PUNCT
emaj-173	406	7	price	price	NOUN
emaj-173	406	8	,	,	PUNCT
emaj-173	406	9	quality	quality	NOUN
emaj-173	406	10	and	and	CCONJ
emaj-173	406	11	perceived	perceive	VERB
emaj-173	406	12	risk	risk	NOUN
emaj-173	406	13	toward	toward	ADP
emaj-173	406	14	consumer	consumer	NOUN
emaj-173	406	15	purchase	purchase	NOUN
emaj-173	406	16	behavior	behavior	NOUN
emaj-173	406	17	in	in	ADP
emaj-173	406	18	online	online	ADJ
emaj-173	406	19	shops	shop	NOUN
emaj-173	406	20	instagram	instagram	PROPN
emaj-173	406	21	.	.	PUNCT
emaj-173	407	1	jurnal	jurnal	ADJ
emaj-173	407	2	berkala	berkala	PROPN
emaj-173	407	3	ilmiah	ilmiah	PROPN
emaj-173	407	4	efisiensi	efisiensi	NOUN
emaj-173	407	5	,	,	PUNCT
emaj-173	407	6	15	15	NUM
emaj-173	407	7	(	(	PUNCT
emaj-173	407	8	5	5	NUM
emaj-173	407	9	):	):	PUNCT
emaj-173	407	10	355366	355366	NUM
emaj-173	407	11	.	.	PUNCT
emaj-173	408	1	laroche	laroche	PROPN
emaj-173	408	2	,	,	PUNCT
emaj-173	408	3	m.	m.	NOUN
emaj-173	408	4	,	,	PUNCT
emaj-173	408	5	habibi	habibi	PROPN
emaj-173	408	6	,	,	PUNCT
emaj-173	408	7	m.	m.	PROPN
emaj-173	408	8	r.	r.	PROPN
emaj-173	408	9	,	,	PUNCT
emaj-173	408	10	and	and	CCONJ
emaj-173	408	11	richard	richard	PROPN
emaj-173	408	12	,	,	PUNCT
emaj-173	408	13	m.	m.	NOUN
emaj-173	408	14	(	(	PUNCT
emaj-173	408	15	2013	2013	NUM
emaj-173	408	16	)	)	PUNCT
emaj-173	408	17	.	.	PUNCT
emaj-173	409	1	to	to	PART
emaj-173	409	2	be	be	AUX
emaj-173	409	3	or	or	CCONJ
emaj-173	409	4	not	not	PART
emaj-173	409	5	to	to	PART
emaj-173	409	6	be	be	AUX
emaj-173	409	7	in	in	ADP
emaj-173	409	8	social	social	ADJ
emaj-173	409	9	media	medium	NOUN
emaj-173	409	10	:	:	PUNCT
emaj-173	409	11	how	how	SCONJ
emaj-173	409	12	brand	brand	NOUN
emaj-173	409	13	loyaltly	loyaltly	ADV
emaj-173	409	14	is	be	AUX
emaj-173	409	15	affected	affect	VERB
emaj-173	409	16	by	by	ADP
emaj-173	409	17	social	social	ADJ
emaj-173	409	18	media	medium	NOUN
emaj-173	409	19	?	?	PUNCT
emaj-173	410	1	international	international	ADJ
emaj-173	410	2	journal	journal	NOUN
emaj-173	410	3	of	of	ADP
emaj-173	410	4	information	information	NOUN
emaj-173	410	5	management	management	NOUN
emaj-173	410	6	,	,	PUNCT
emaj-173	410	7	33	33	NUM
emaj-173	410	8	:	:	SYM
emaj-173	410	9	76	76	NUM
emaj-173	410	10	-	-	SYM
emaj-173	410	11	82	82	NUM
emaj-173	410	12	.	.	PUNCT
emaj-173	411	1	latiff	latiff	PROPN
emaj-173	411	2	,	,	PUNCT
emaj-173	411	3	z.	z.	PROPN
emaj-173	411	4	a.	a.	PROPN
emaj-173	411	5	and	and	CCONJ
emaj-173	411	6	safiee	safiee	PROPN
emaj-173	411	7	,	,	PUNCT
emaj-173	411	8	n.	n.	PROPN
emaj-173	411	9	a.	a.	PROPN
emaj-173	411	10	s.	s.	PROPN
emaj-173	411	11	(	(	PUNCT
emaj-173	411	12	2015	2015	NUM
emaj-173	411	13	)	)	PUNCT
emaj-173	411	14	.	.	PUNCT
emaj-173	412	1	new	new	ADJ
emaj-173	412	2	business	business	NOUN
emaj-173	412	3	set	set	VERB
emaj-173	412	4	up	up	ADP
emaj-173	412	5	for	for	ADP
emaj-173	412	6	branding	branding	NOUN
emaj-173	412	7	strategies	strategy	NOUN
emaj-173	412	8	on	on	ADP
emaj-173	412	9	social	social	ADJ
emaj-173	412	10	media	medium	NOUN
emaj-173	412	11	-	-	PUNCT
emaj-173	412	12	instagram	instagram	PROPN
emaj-173	412	13	.	.	PUNCT
emaj-173	413	1	procedia	procedia	PROPN
emaj-173	413	2	computer	computer	NOUN
emaj-173	413	3	science	science	NOUN
emaj-173	413	4	,	,	PUNCT
emaj-173	413	5	72	72	NUM
emaj-173	413	6	:	:	SYM
emaj-173	413	7	13	13	NUM
emaj-173	413	8	-	-	SYM
emaj-173	413	9	23	23	NUM
emaj-173	413	10	.	.	PUNCT
emaj-173	414	1	lindsey	lindsey	NOUN
emaj-173	414	2	-	-	PUNCT
emaj-173	414	3	mullikin	mullikin	PROPN
emaj-173	414	4	,	,	PUNCT
emaj-173	414	5	j.	j.	PROPN
emaj-173	414	6	and	and	CCONJ
emaj-173	414	7	borin	borin	PROPN
emaj-173	414	8	,	,	PUNCT
emaj-173	414	9	n.	n.	NOUN
emaj-173	414	10	(	(	PUNCT
emaj-173	414	11	2017	2017	NUM
emaj-173	414	12	)	)	PUNCT
emaj-173	414	13	.	.	PUNCT
emaj-173	415	1	why	why	SCONJ
emaj-173	415	2	strategy	strategy	NOUN
emaj-173	415	3	is	be	AUX
emaj-173	415	4	key	key	ADJ
emaj-173	415	5	for	for	ADP
emaj-173	415	6	successful	successful	ADJ
emaj-173	415	7	social	social	ADJ
emaj-173	415	8	media	medium	NOUN
emaj-173	415	9	sales	sale	NOUN
emaj-173	415	10	.	.	PUNCT
emaj-173	416	1	business	business	NOUN
emaj-173	416	2	horizons	horizon	NOUN
emaj-173	416	3	,	,	PUNCT
emaj-173	416	4	60	60	NUM
emaj-173	416	5	:	:	PUNCT
emaj-173	416	6	473	473	NUM
emaj-173	416	7	-	-	SYM
emaj-173	416	8	482	482	NUM
emaj-173	416	9	.	.	PUNCT
emaj-173	417	1	macarthy	macarthy	PROPN
emaj-173	417	2	,	,	PUNCT
emaj-173	417	3	andrew	andrew	PROPN
emaj-173	417	4	(	(	PUNCT
emaj-173	417	5	2014	2014	NUM
emaj-173	417	6	)	)	PUNCT
emaj-173	417	7	.	.	PUNCT
emaj-173	418	1	500	500	NUM
emaj-173	418	2	social	social	ADJ
emaj-173	418	3	media	medium	NOUN
emaj-173	418	4	marketing	marketing	NOUN
emaj-173	418	5	tips	tip	NOUN
emaj-173	418	6	:	:	PUNCT
emaj-173	418	7	essencial	essencial	ADJ
emaj-173	418	8	advice	advice	NOUN
emaj-173	418	9	,	,	PUNCT
emaj-173	418	10	hints	hint	NOUN
emaj-173	418	11	and	and	CCONJ
emaj-173	418	12	strategy	strategy	NOUN
emaj-173	418	13	for	for	ADP
emaj-173	418	14	business	business	NOUN
emaj-173	418	15	:	:	PUNCT
emaj-173	418	16	facebook	facebook	NOUN
emaj-173	418	17	,	,	PUNCT
emaj-173	418	18	twitter	twitter	NOUN
emaj-173	418	19	,	,	PUNCT
emaj-173	418	20	pinterest	pinter	ADJ
emaj-173	418	21	,	,	PUNCT
emaj-173	418	22	google+	google+	NOUN
emaj-173	418	23	,	,	PUNCT
emaj-173	418	24	youtube	youtube	NOUN
emaj-173	418	25	,	,	PUNCT
emaj-173	418	26	instagram	instagram	PROPN
emaj-173	418	27	,	,	PUNCT
emaj-173	418	28	linkedin	linkedin	NOUN
emaj-173	418	29	and	and	CCONJ
emaj-173	418	30	more	more	ADJ
emaj-173	418	31	!	!	PUNCT
emaj-173	419	1	uk	uk	PROPN
emaj-173	419	2	:	:	PUNCT
emaj-173	419	3	andrew	andrew	PROPN
emaj-173	419	4	macarthy	macarthy	PROPN
emaj-173	419	5	.	.	PUNCT
emaj-173	420	1	machado	machado	PROPN
emaj-173	420	2	,	,	PUNCT
emaj-173	420	3	j.	j.	PROPN
emaj-173	420	4	c.	c.	PROPN
emaj-173	420	5	,	,	PUNCT
emaj-173	420	6	vacas	vacas	PROPN
emaj-173	420	7	-	-	PUNCT
emaj-173	420	8	de	de	NOUN
emaj-173	420	9	-	-	NOUN
emaj-173	420	10	carvalho	carvalho	NOUN
emaj-173	420	11	,	,	PUNCT
emaj-173	420	12	l.	l.	PROPN
emaj-173	420	13	,	,	PUNCT
emaj-173	420	14	azar	azar	PROPN
emaj-173	420	15	,	,	PUNCT
emaj-173	420	16	s.	s.	PROPN
emaj-173	420	17	l.	l.	PROPN
emaj-173	420	18	,	,	PUNCT
emaj-173	420	19	andré	andré	VERB
emaj-173	420	20	,	,	PUNCT
emaj-173	420	21	a.	a.	PROPN
emaj-173	420	22	r.	r.	PROPN
emaj-173	420	23	,	,	PUNCT
emaj-173	420	24	and	and	CCONJ
emaj-173	420	25	santose	santose	PROPN
emaj-173	420	26	,	,	PUNCT
emaj-173	420	27	b.	b.	PROPN
emaj-173	420	28	p.	p.	PROPN
emaj-173	420	29	(	(	PUNCT
emaj-173	420	30	2019	2019	NUM
emaj-173	420	31	)	)	PUNCT
emaj-173	420	32	.	.	PUNCT
emaj-173	421	1	brand	brand	NOUN
emaj-173	421	2	gender	gender	NOUN
emaj-173	421	3	and	and	CCONJ
emaj-173	421	4	consumer	consumer	NOUN
emaj-173	421	5	-	-	PUNCT
emaj-173	421	6	based	base	VERB
emaj-173	421	7	brand	brand	NOUN
emaj-173	421	8	equity	equity	NOUN
emaj-173	421	9	on	on	ADP
emaj-173	421	10	facebook	facebook	PROPN
emaj-173	421	11	:	:	PUNCT
emaj-173	421	12	the	the	DET
emaj-173	421	13	mediating	mediate	VERB
emaj-173	421	14	role	role	NOUN
emaj-173	421	15	of	of	ADP
emaj-173	421	16	consumerbrand	consumerbrand	NOUN
emaj-173	421	17	engagement	engagement	NOUN
emaj-173	421	18	and	and	CCONJ
emaj-173	421	19	brand	brand	NOUN
emaj-173	421	20	love	love	NOUN
emaj-173	421	21	.	.	PUNCT
emaj-173	422	1	journal	journal	PROPN
emaj-173	422	2	of	of	ADP
emaj-173	422	3	business	business	NOUN
emaj-173	422	4	research	research	NOUN
emaj-173	422	5	,	,	PUNCT
emaj-173	422	6	96	96	NUM
emaj-173	422	7	:	:	SYM
emaj-173	422	8	376	376	NUM
emaj-173	422	9	-	-	SYM
emaj-173	422	10	385	385	NUM
emaj-173	422	11	.	.	PUNCT
emaj-173	423	1	martins	martin	NOUN
emaj-173	423	2	,	,	PUNCT
emaj-173	423	3	j.	j.	PROPN
emaj-173	423	4	,	,	PUNCT
emaj-173	423	5	costa	costa	PROPN
emaj-173	423	6	,	,	PUNCT
emaj-173	423	7	c.	c.	PROPN
emaj-173	423	8	,	,	PUNCT
emaj-173	423	9	oliveira	oliveira	PROPN
emaj-173	423	10	,	,	PUNCT
emaj-173	423	11	t.	t.	PROPN
emaj-173	423	12	,	,	PUNCT
emaj-173	423	13	gonçalves	gonçalves	PROPN
emaj-173	423	14	,	,	PUNCT
emaj-173	423	15	r.	r.	PROPN
emaj-173	423	16	,	,	PUNCT
emaj-173	423	17	and	and	CCONJ
emaj-173	423	18	branco	branco	PROPN
emaj-173	423	19	,	,	PUNCT
emaj-173	423	20	f.	f.	PROPN
emaj-173	423	21	(	(	PUNCT
emaj-173	423	22	2019	2019	NUM
emaj-173	423	23	)	)	PUNCT
emaj-173	423	24	.	.	PUNCT
emaj-173	424	1	how	how	SCONJ
emaj-173	424	2	smartphone	smartphone	NOUN
emaj-173	424	3	advertising	advertising	NOUN
emaj-173	424	4	influences	influence	VERB
emaj-173	424	5	consumers	consumer	NOUN
emaj-173	424	6	'	'	PART
emaj-173	424	7	purchase	purchase	NOUN
emaj-173	424	8	intention	intention	NOUN
emaj-173	424	9	.	.	PUNCT
emaj-173	425	1	journal	journal	NOUN
emaj-173	425	2	of	of	ADP
emaj-173	425	3	business	business	NOUN
emaj-173	425	4	research	research	NOUN
emaj-173	425	5	,	,	PUNCT
emaj-173	425	6	94	94	NUM
emaj-173	425	7	:	:	SYM
emaj-173	425	8	378	378	NUM
emaj-173	425	9	-	-	SYM
emaj-173	425	10	387	387	NUM
emaj-173	425	11	.	.	PUNCT
emaj-173	425	12	mediacat	mediacat	X
emaj-173	425	13	.	.	PUNCT
emaj-173	426	1	(	(	PUNCT
emaj-173	426	2	2018	2018	NUM
emaj-173	426	3	)	)	PUNCT
emaj-173	426	4	.	.	PUNCT
emaj-173	427	1	https://mediacat.com/liptondaninstagrama-tesekkur/	https://mediacat.com/liptondaninstagrama-tesekkur/	PROPN
emaj-173	427	2	(	(	PUNCT
emaj-173	427	3	accessed	access	VERB
emaj-173	427	4	:	:	PUNCT
emaj-173	427	5	21.11.2018	21.11.2018	NOUN
emaj-173	427	6	)	)	PUNCT
emaj-173	427	7	.	.	PUNCT
emaj-173	428	1	nisar	nisar	PROPN
emaj-173	428	2	,	,	PUNCT
emaj-173	428	3	t.	t.	NOUN
emaj-173	428	4	m.	m.	NOUN
emaj-173	428	5	and	and	CCONJ
emaj-173	428	6	whitehead	whitehead	PROPN
emaj-173	428	7	,	,	PUNCT
emaj-173	428	8	c.	c.	PROPN
emaj-173	428	9	(	(	PUNCT
emaj-173	428	10	2016	2016	NUM
emaj-173	428	11	)	)	PUNCT
emaj-173	428	12	.	.	PUNCT
emaj-173	429	1	brand	brand	NOUN
emaj-173	429	2	interactions	interaction	NOUN
emaj-173	429	3	and	and	CCONJ
emaj-173	429	4	social	social	ADJ
emaj-173	429	5	media	medium	NOUN
emaj-173	429	6	:	:	PUNCT
emaj-173	429	7	enhancing	enhance	VERB
emaj-173	429	8	user	user	NOUN
emaj-173	429	9	loyalty	loyalty	NOUN
emaj-173	429	10	through	through	ADP
emaj-173	429	11	social	social	ADJ
emaj-173	429	12	networking	networking	NOUN
emaj-173	429	13	sites	site	NOUN
emaj-173	429	14	.	.	PUNCT
emaj-173	430	1	computers	computer	NOUN
emaj-173	430	2	in	in	ADP
emaj-173	430	3	human	human	ADJ
emaj-173	430	4	behavior	behavior	NOUN
emaj-173	430	5	,	,	PUNCT
emaj-173	430	6	62	62	NUM
emaj-173	430	7	:	:	PUNCT
emaj-173	430	8	743	743	NUM
emaj-173	430	9	-	-	SYM
emaj-173	430	10	753	753	NUM
emaj-173	430	11	.	.	PUNCT
emaj-173	431	1	pazarlamailetisimi.com	pazarlamailetisimi.com	X
emaj-173	431	2	.	.	PUNCT
emaj-173	431	3	(	(	PUNCT
emaj-173	431	4	2019	2019	NUM
emaj-173	431	5	)	)	PUNCT
emaj-173	431	6	.	.	PUNCT
emaj-173	432	1	pazarlamailetisimi.com	pazarlamailetisimi.com	X
emaj-173	432	2	web	web	NOUN
emaj-173	432	3	.	.	PUNCT
emaj-173	432	4	https://pazarlamailetisimi.com/markakisiligi-nedir/	https://pazarlamailetisimi.com/markakisiligi-nedir/	PROPN
emaj-173	432	5	(	(	PUNCT
emaj-173	432	6	accessed	access	VERB
emaj-173	432	7	:	:	PUNCT
emaj-173	432	8	26.02.2019	26.02.2019	NUM
emaj-173	432	9	)	)	PUNCT
emaj-173	432	10	.	.	PUNCT
emaj-173	433	1	phua	phua	PROPN
emaj-173	433	2	,	,	PUNCT
emaj-173	433	3	j.	j.	PROPN
emaj-173	433	4	and	and	CCONJ
emaj-173	433	5	kim	kim	PROPN
emaj-173	433	6	,	,	PUNCT
emaj-173	433	7	j.	j.	PROPN
emaj-173	433	8	j.	j.	PROPN
emaj-173	433	9	(	(	PUNCT
emaj-173	433	10	2018	2018	NUM
emaj-173	433	11	)	)	PUNCT
emaj-173	433	12	.	.	PUNCT
emaj-173	434	1	starring	star	VERB
emaj-173	434	2	in	in	ADP
emaj-173	434	3	your	your	PRON
emaj-173	434	4	own	own	ADJ
emaj-173	434	5	snapchat	snapchat	ADJ
emaj-173	434	6	advertisement	advertisement	NOUN
emaj-173	434	7	:	:	PUNCT
emaj-173	434	8	influence	influence	NOUN
emaj-173	434	9	of	of	ADP
emaj-173	434	10	self	self	NOUN
emaj-173	434	11	brand	brand	NOUN
emaj-173	434	12	congruity	congruity	NOUN
emaj-173	434	13	,	,	PUNCT
emaj-173	434	14	self	self	NOUN
emaj-173	434	15	-	-	PUNCT
emaj-173	434	16	referencing	referencing	NOUN
emaj-173	434	17	and	and	CCONJ
emaj-173	434	18	perceived	perceive	VERB
emaj-173	434	19	humor	humor	NOUN
emaj-173	434	20	on	on	ADP
emaj-173	434	21	brand	brand	NOUN
emaj-173	434	22	attitude	attitude	NOUN
emaj-173	434	23	and	and	CCONJ
emaj-173	434	24	purchase	purchase	NOUN
emaj-173	434	25	intention	intention	NOUN
emaj-173	434	26	of	of	ADP
emaj-173	434	27	advertised	advertised	ADJ
emaj-173	434	28	brands	brand	NOUN
emaj-173	434	29	.	.	PUNCT
emaj-173	435	1	telematics	telematic	NOUN
emaj-173	435	2	and	and	CCONJ
emaj-173	435	3	informatics	informatic	NOUN
emaj-173	435	4	,	,	PUNCT
emaj-173	435	5	35	35	NUM
emaj-173	435	6	:	:	SYM
emaj-173	435	7	1524	1524	NUM
emaj-173	435	8	-	-	SYM
emaj-173	435	9	1533	1533	NUM
emaj-173	435	10	.	.	PUNCT
emaj-173	436	1	prasertsith	prasertsith	NOUN
emaj-173	436	2	,	,	PUNCT
emaj-173	436	3	k.	k.	PROPN
emaj-173	436	4	,	,	PUNCT
emaj-173	436	5	kanthawongs	kanthawongs	PROPN
emaj-173	436	6	,	,	PUNCT
emaj-173	436	7	p.	p.	NOUN
emaj-173	436	8	,	,	PUNCT
emaj-173	436	9	and	and	CCONJ
emaj-173	436	10	kanthawongs	kanthawong	NOUN
emaj-173	436	11	,	,	PUNCT
emaj-173	436	12	p.	p.	NOUN
emaj-173	436	13	(	(	PUNCT
emaj-173	436	14	2015	2015	NUM
emaj-173	436	15	)	)	PUNCT
emaj-173	436	16	.	.	PUNCT
emaj-173	437	1	the	the	DET
emaj-173	437	2	factors	factor	NOUN
emaj-173	437	3	affecting	affect	VERB
emaj-173	437	4	purchase	purchase	NOUN
emaj-173	437	5	intention	intention	NOUN
emaj-173	437	6	of	of	ADP
emaj-173	437	7	fashion	fashion	NOUN
emaj-173	437	8	accessories	accessory	NOUN
emaj-173	437	9	through	through	ADP
emaj-173	437	10	instagram	instagram	PROPN
emaj-173	437	11	.	.	PUNCT
emaj-173	438	1	researchgate.net	researchgate.net	X
emaj-173	438	2	website	website	NOUN
emaj-173	438	3	.	.	PUNCT
emaj-173	439	1	https://www.researchgate.net/profile/penjuree	https://www.researchgate.net/profile/penjuree	X
emaj-173	439	2	_	_	PUNCT
emaj-173	439	3	kanthawongs	kanthawong	NOUN
emaj-173	439	4	/	/	SYM
emaj-173	439	5	publication/280055838_the_fac	publication/280055838_the_fac	NOUN
emaj-173	439	6	tors_influencing_repurchase_intention_a_ca	tors_influencing_repurchase_intention_a_ca	VERB
emaj-173	439	7	se_study_of_the_hotel_chain_a_in_bangkok	se_study_of_the_hotel_chain_a_in_bangkok	PROPN
emaj-173	439	8	/links/55b4fa0d08ae092e96558116.pdf	/links/55b4fa0d08ae092e96558116.pdf	PROPN
emaj-173	439	9	(	(	PUNCT
emaj-173	439	10	accessed	access	VERB
emaj-173	439	11	:	:	PUNCT
emaj-173	439	12	03.01.2019	03.01.2019	NUM
emaj-173	439	13	)	)	PUNCT
emaj-173	439	14	.	.	PUNCT
emaj-173	440	1	rahim	rahim	PROPN
emaj-173	440	2	,	,	PUNCT
emaj-173	440	3	a.	a.	PROPN
emaj-173	440	4	,	,	PUNCT
emaj-173	440	5	safin	safin	PROPN
emaj-173	440	6	,	,	PUNCT
emaj-173	440	7	s.	s.	PROPN
emaj-173	440	8	z.	z.	PROPN
emaj-173	440	9	,	,	PUNCT
emaj-173	440	10	kheng	kheng	PROPN
emaj-173	440	11	,	,	PUNCT
emaj-173	440	12	l.	l.	PROPN
emaj-173	440	13	k.	k.	PROPN
emaj-173	440	14	,	,	PUNCT
emaj-173	440	15	abas	abas	PROPN
emaj-173	440	16	,	,	PUNCT
emaj-173	440	17	n.	n.	NOUN
emaj-173	440	18	,	,	PUNCT
emaj-173	440	19	and	and	CCONJ
emaj-173	440	20	ali	ali	PROPN
emaj-173	440	21	,	,	PUNCT
emaj-173	440	22	s.	s.	PROPN
emaj-173	440	23	m.	m.	PROPN
emaj-173	440	24	(	(	PUNCT
emaj-173	440	25	2016	2016	NUM
emaj-173	440	26	)	)	PUNCT
emaj-173	440	27	.	.	PUNCT
emaj-173	441	1	factors	factor	NOUN
emaj-173	441	2	influencing	influence	VERB
emaj-173	441	3	purchasing	purchase	VERB
emaj-173	441	4	intention	intention	NOUN
emaj-173	441	5	of	of	ADP
emaj-173	441	6	smartphone	smartphone	NOUN
emaj-173	441	7	among	among	ADP
emaj-173	441	8	university	university	NOUN
emaj-173	441	9	students	student	NOUN
emaj-173	441	10	.	.	PUNCT
emaj-173	442	1	procedia	procedia	NOUN
emaj-173	442	2	economics	economic	NOUN
emaj-173	442	3	and	and	CCONJ
emaj-173	442	4	finance	finance	NOUN
emaj-173	442	5	37	37	NUM
emaj-173	442	6	:	:	PUNCT
emaj-173	442	7	245	245	NUM
emaj-173	442	8	-	-	SYM
emaj-173	442	9	253	253	NUM
emaj-173	442	10	.	.	PUNCT
emaj-173	443	1	ramaswamy	ramaswamy	ADJ
emaj-173	443	2	,	,	PUNCT
emaj-173	443	3	v.	v.	PROPN
emaj-173	443	4	(	(	PUNCT
emaj-173	443	5	2008	2008	NUM
emaj-173	443	6	)	)	PUNCT
emaj-173	443	7	.	.	PUNCT
emaj-173	444	1	co	co	VERB
emaj-173	444	2	-	-	VERB
emaj-173	444	3	creating	create	VERB
emaj-173	444	4	value	value	NOUN
emaj-173	444	5	through	through	ADP
emaj-173	444	6	customers	customer	NOUN
emaj-173	444	7	’	'	PUNCT
emaj-173	444	8	experiences	experience	NOUN
emaj-173	444	9	:	:	PUNCT
emaj-173	444	10	the	the	DET
emaj-173	444	11	nike	nike	PROPN
emaj-173	444	12	case	case	NOUN
emaj-173	444	13	.	.	PUNCT
emaj-173	445	1	strategy	strategy	NOUN
emaj-173	445	2	and	and	CCONJ
emaj-173	445	3	leadership	leadership	NOUN
emaj-173	445	4	,	,	PUNCT
emaj-173	445	5	36	36	NUM
emaj-173	445	6	(	(	PUNCT
emaj-173	445	7	5	5	NUM
emaj-173	445	8	):	):	PUNCT
emaj-173	445	9	9	9	NUM
emaj-173	445	10	-	-	SYM
emaj-173	445	11	14	14	NUM
emaj-173	445	12	.	.	PUNCT
emaj-173	446	1	sashi	sashi	PROPN
emaj-173	446	2	,	,	PUNCT
emaj-173	446	3	c.	c.	PROPN
emaj-173	446	4	m.	m.	NOUN
emaj-173	446	5	(	(	PUNCT
emaj-173	446	6	2012	2012	NUM
emaj-173	446	7	)	)	PUNCT
emaj-173	446	8	.	.	PUNCT
emaj-173	447	1	customer	customer	NOUN
emaj-173	447	2	engagement	engagement	NOUN
emaj-173	447	3	:	:	PUNCT
emaj-173	447	4	buyer	buyer	NOUN
emaj-173	447	5	seller	seller	NOUN
emaj-173	447	6	relationships	relationship	NOUN
emaj-173	447	7	,	,	PUNCT
emaj-173	447	8	and	and	CCONJ
emaj-173	447	9	social	social	ADJ
emaj-173	447	10	media	medium	NOUN
emaj-173	447	11	.	.	PUNCT
emaj-173	448	1	management	management	NOUN
emaj-173	448	2	decision	decision	NOUN
emaj-173	448	3	,	,	PUNCT
emaj-173	448	4	50	50	NUM
emaj-173	448	5	(	(	PUNCT
emaj-173	448	6	2	2	NUM
emaj-173	448	7	):	):	PUNCT
emaj-173	448	8	253	253	NUM
emaj-173	448	9	-	-	SYM
emaj-173	448	10	272	272	NUM
emaj-173	448	11	.	.	PUNCT
emaj-173	449	1	sawhney	sawhney	PROPN
emaj-173	449	2	,	,	PUNCT
emaj-173	449	3	m.	m.	NOUN
emaj-173	449	4	,	,	PUNCT
emaj-173	449	5	verona	verona	PROPN
emaj-173	449	6	,	,	PUNCT
emaj-173	449	7	g.	g.	PROPN
emaj-173	449	8	,	,	PUNCT
emaj-173	449	9	and	and	CCONJ
emaj-173	449	10	prandelli	prandelli	PROPN
emaj-173	449	11	,	,	PUNCT
emaj-173	449	12	e.	e.	PROPN
emaj-173	449	13	(	(	PUNCT
emaj-173	449	14	2005	2005	NUM
emaj-173	449	15	)	)	PUNCT
emaj-173	449	16	.	.	PUNCT
emaj-173	450	1	collaborating	collaborate	VERB
emaj-173	450	2	to	to	PART
emaj-173	450	3	create	create	VERB
emaj-173	450	4	:	:	PUNCT
emaj-173	450	5	the	the	DET
emaj-173	450	6	internet	internet	NOUN
emaj-173	450	7	as	as	ADP
emaj-173	450	8	a	a	DET
emaj-173	450	9	platform	platform	NOUN
emaj-173	450	10	for	for	ADP
emaj-173	450	11	customer	customer	NOUN
emaj-173	450	12	engagement	engagement	NOUN
emaj-173	450	13	in	in	ADP
emaj-173	450	14	product	product	NOUN
emaj-173	450	15	innovation	innovation	NOUN
emaj-173	450	16	.	.	PUNCT
emaj-173	451	1	»	»	PUNCT
emaj-173	452	1	journal	journal	PROPN
emaj-173	452	2	of	of	ADP
emaj-173	452	3	interactive	interactive	ADJ
emaj-173	452	4	marketing	marketing	NOUN
emaj-173	452	5	19	19	NUM
emaj-173	452	6	,	,	PUNCT
emaj-173	452	7	no	no	INTJ
emaj-173	452	8	.	.	NOUN
emaj-173	452	9	4	4	NUM
emaj-173	452	10	:	:	SYM
emaj-173	452	11	4	4	NUM
emaj-173	452	12	-	-	SYM
emaj-173	452	13	17	17	NUM
emaj-173	452	14	.	.	PUNCT
emaj-173	453	1	volume	volume	NOUN
emaj-173	453	2	9	9	NUM
emaj-173	453	3	no	no	DET
emaj-173	453	4	1	1	NUM
emaj-173	453	5	(	(	PUNCT
emaj-173	453	6	2019	2019	NUM
emaj-173	453	7	)	)	PUNCT
emaj-173	453	8	|	|	ADV
emaj-173	453	9	issn	issn	VERB
emaj-173	453	10	2158	2158	NUM
emaj-173	453	11	-	-	SYM
emaj-173	453	12	8708	8708	NUM
emaj-173	453	13	(	(	PUNCT
emaj-173	453	14	online	online	NOUN
emaj-173	453	15	)	)	PUNCT
emaj-173	453	16	|	|	ADV
emaj-173	453	17	doi	doi	X
emaj-173	453	18	10.5195	10.5195	NUM
emaj-173	453	19	/	/	SYM
emaj-173	453	20	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	453	21	|	|	NOUN
emaj-173	453	22	http://emaj.pitt.edu	http://emaj.pitt.edu	NOUN
emaj-173	453	23	ayben	ayben	NOUN
emaj-173	453	24	ceyhan	ceyhan	VERB
emaj-173	453	25	emerging	emerge	VERB
emaj-173	453	26	markets	market	NOUN
emaj-173	453	27	journal	journal	NOUN
emaj-173	453	28	|	|	ADV
emaj-173	453	29	p	p	NOUN
emaj-173	453	30	a	a	DET
emaj-173	453	31	g	g	NOUN
emaj-173	453	32	e	e	NOUN
emaj-173	453	33	9	9	NUM
emaj-173	453	34	9	9	NUM
emaj-173	453	35	see	see	NOUN
emaj-173	453	36	-	-	PUNCT
emaj-173	453	37	to	to	PART
emaj-173	453	38	,	,	PUNCT
emaj-173	453	39	e.	e.	PROPN
emaj-173	453	40	w.	w.	PROPN
emaj-173	453	41	k.	k.	PROPN
emaj-173	453	42	and	and	CCONJ
emaj-173	453	43	ho	ho	PROPN
emaj-173	453	44	,	,	PUNCT
emaj-173	453	45	k.	k.	PROPN
emaj-173	453	46	k.	k.	PROPN
emaj-173	453	47	w.	w.	PROPN
emaj-173	453	48	(	(	PUNCT
emaj-173	453	49	2014	2014	NUM
emaj-173	453	50	)	)	PUNCT
emaj-173	453	51	.	.	PUNCT
emaj-173	454	1	value	value	NOUN
emaj-173	454	2	cocreation	cocreation	NOUN
emaj-173	454	3	and	and	CCONJ
emaj-173	454	4	purchase	purchase	NOUN
emaj-173	454	5	intention	intention	NOUN
emaj-173	454	6	in	in	ADP
emaj-173	454	7	social	social	ADJ
emaj-173	454	8	network	network	NOUN
emaj-173	454	9	sites	site	NOUN
emaj-173	454	10	:	:	PUNCT
emaj-173	454	11	the	the	DET
emaj-173	454	12	role	role	NOUN
emaj-173	454	13	of	of	ADP
emaj-173	454	14	electronic	electronic	ADJ
emaj-173	454	15	wordof	wordof	NOUN
emaj-173	454	16	-	-	PUNCT
emaj-173	454	17	mouth	mouth	NOUN
emaj-173	454	18	and	and	CCONJ
emaj-173	454	19	trust	trust	NOUN
emaj-173	454	20	-	-	PUNCT
emaj-173	454	21	a	a	DET
emaj-173	454	22	theoretical	theoretical	ADJ
emaj-173	454	23	analysis	analysis	NOUN
emaj-173	454	24	.	.	PUNCT
emaj-173	455	1	computers	computer	NOUN
emaj-173	455	2	in	in	ADP
emaj-173	455	3	human	human	ADJ
emaj-173	455	4	behavior	behavior	NOUN
emaj-173	455	5	,	,	PUNCT
emaj-173	455	6	31	31	NUM
emaj-173	455	7	:	:	SYM
emaj-173	455	8	182	182	NUM
emaj-173	455	9	-	-	SYM
emaj-173	455	10	189	189	NUM
emaj-173	455	11	.	.	PUNCT
emaj-173	456	1	seo	seo	PROPN
emaj-173	456	2	,	,	PUNCT
emaj-173	456	3	e.	e.	PROPN
emaj-173	456	4	and	and	CCONJ
emaj-173	456	5	park	park	PROPN
emaj-173	456	6	,	,	PUNCT
emaj-173	456	7	j.	j.	PROPN
emaj-173	456	8	(	(	PUNCT
emaj-173	456	9	2018	2018	NUM
emaj-173	456	10	)	)	PUNCT
emaj-173	456	11	.	.	PUNCT
emaj-173	457	1	a	a	DET
emaj-173	457	2	study	study	NOUN
emaj-173	457	3	on	on	ADP
emaj-173	457	4	the	the	DET
emaj-173	457	5	effects	effect	NOUN
emaj-173	457	6	of	of	ADP
emaj-173	457	7	social	social	ADJ
emaj-173	457	8	media	medium	NOUN
emaj-173	457	9	marketing	marketing	NOUN
emaj-173	457	10	activities	activity	NOUN
emaj-173	457	11	on	on	ADP
emaj-173	457	12	brand	brand	NOUN
emaj-173	457	13	equity	equity	NOUN
emaj-173	457	14	and	and	CCONJ
emaj-173	457	15	customer	customer	NOUN
emaj-173	457	16	response	response	NOUN
emaj-173	457	17	in	in	ADP
emaj-173	457	18	the	the	DET
emaj-173	457	19	airline	airline	NOUN
emaj-173	457	20	industry	industry	NOUN
emaj-173	457	21	.	.	PUNCT
emaj-173	458	1	journal	journal	PROPN
emaj-173	458	2	of	of	ADP
emaj-173	458	3	air	air	PROPN
emaj-173	458	4	transport	transport	PROPN
emaj-173	458	5	management	management	NOUN
emaj-173	458	6	,	,	PUNCT
emaj-173	458	7	66	66	NUM
emaj-173	458	8	:	:	SYM
emaj-173	458	9	36	36	NUM
emaj-173	458	10	-	-	SYM
emaj-173	458	11	41	41	NUM
emaj-173	458	12	.	.	PUNCT
emaj-173	459	1	shang	shang	PROPN
emaj-173	459	2	,	,	PUNCT
emaj-173	459	3	s.	s.	PROPN
emaj-173	459	4	s.	s.	PROPN
emaj-173	459	5	c.	c.	PROPN
emaj-173	459	6	,	,	PUNCT
emaj-173	459	7	wu	wu	PROPN
emaj-173	459	8	,	,	PUNCT
emaj-173	459	9	y.	y.	PROPN
emaj-173	459	10	,	,	PUNCT
emaj-173	459	11	and	and	CCONJ
emaj-173	459	12	sie	sie	PROPN
emaj-173	459	13	,	,	PUNCT
emaj-173	459	14	y.	y.	PROPN
emaj-173	459	15	(	(	PUNCT
emaj-173	459	16	2017	2017	NUM
emaj-173	459	17	)	)	PUNCT
emaj-173	459	18	.	.	PUNCT
emaj-173	460	1	generating	generate	VERB
emaj-173	460	2	consumer	consumer	NOUN
emaj-173	460	3	resonance	resonance	NOUN
emaj-173	460	4	for	for	ADP
emaj-173	460	5	purchase	purchase	NOUN
emaj-173	460	6	intention	intention	NOUN
emaj-173	460	7	on	on	ADP
emaj-173	460	8	social	social	ADJ
emaj-173	460	9	network	network	NOUN
emaj-173	460	10	sites	site	NOUN
emaj-173	460	11	.	.	PUNCT
emaj-173	461	1	computers	computer	NOUN
emaj-173	461	2	in	in	ADP
emaj-173	461	3	human	human	ADJ
emaj-173	461	4	behavior	behavior	NOUN
emaj-173	461	5	,	,	PUNCT
emaj-173	461	6	69	69	NUM
emaj-173	461	7	:	:	SYM
emaj-173	461	8	18	18	NUM
emaj-173	461	9	-	-	SYM
emaj-173	461	10	28	28	NUM
emaj-173	461	11	.	.	PUNCT
emaj-173	462	1	tsimonis	tsimonis	PROPN
emaj-173	462	2	,	,	PUNCT
emaj-173	462	3	g.	g.	PROPN
emaj-173	462	4	and	and	CCONJ
emaj-173	462	5	dimitriadis	dimitriadis	PROPN
emaj-173	462	6	,	,	PUNCT
emaj-173	462	7	s.	s.	PROPN
emaj-173	462	8	(	(	PUNCT
emaj-173	462	9	2014	2014	NUM
emaj-173	462	10	)	)	PUNCT
emaj-173	462	11	.	.	PUNCT
emaj-173	463	1	brand	brand	NOUN
emaj-173	463	2	strategies	strategy	NOUN
emaj-173	463	3	in	in	ADP
emaj-173	463	4	social	social	ADJ
emaj-173	463	5	media	medium	NOUN
emaj-173	463	6	.	.	PUNCT
emaj-173	464	1	marketing	marketing	NOUN
emaj-173	464	2	intelligence	intelligence	NOUN
emaj-173	464	3	and	and	CCONJ
emaj-173	464	4	planning	planning	NOUN
emaj-173	464	5	,	,	PUNCT
emaj-173	464	6	32	32	NUM
emaj-173	464	7	(	(	PUNCT
emaj-173	464	8	3	3	NUM
emaj-173	464	9	):	):	PUNCT
emaj-173	464	10	328	328	NUM
emaj-173	464	11	-	-	SYM
emaj-173	464	12	344	344	NUM
emaj-173	464	13	.	.	PUNCT
emaj-173	464	14	wearesocial	wearesocial	ADJ
emaj-173	464	15	.	.	PUNCT
emaj-173	465	1	(	(	PUNCT
emaj-173	465	2	2019	2019	NUM
emaj-173	465	3	)	)	PUNCT
emaj-173	465	4	.	.	PUNCT
emaj-173	466	1	wearesocial	wearesocial	ADJ
emaj-173	466	2	website	website	NOUN
emaj-173	466	3	,	,	PUNCT
emaj-173	466	4	https://wearesocial.com/blog/2019/01/digital2019-global-internet-use-accelerates	https://wearesocial.com/blog/2019/01/digital2019-global-internet-use-accelerates	PROPN
emaj-173	466	5	(	(	PUNCT
emaj-173	466	6	accessed	access	VERB
emaj-173	466	7	:	:	PUNCT
emaj-173	466	8	01.03.2019	01.03.2019	NUM
emaj-173	466	9	)	)	PUNCT
emaj-173	466	10	.	.	PUNCT
emaj-173	467	1	webrazzi	webrazzi	NOUN
emaj-173	467	2	.	.	PUNCT
emaj-173	468	1	(	(	PUNCT
emaj-173	468	2	2018	2018	NUM
emaj-173	468	3	)	)	PUNCT
emaj-173	468	4	.	.	PUNCT
emaj-173	469	1	the	the	DET
emaj-173	469	2	webrazzi	webrazzi	ADJ
emaj-173	469	3	website	website	NOUN
emaj-173	469	4	.	.	PUNCT
emaj-173	470	1	https://webrazzi.com/2018/09/18/instagramalisveris-ozelligi-kesfet-sekmesinde-yerinialiyor/	https://webrazzi.com/2018/09/18/instagramalisveris-ozelligi-kesfet-sekmesinde-yerinialiyor/	PROPN
emaj-173	470	2	(	(	PUNCT
emaj-173	470	3	accessed	access	VERB
emaj-173	470	4	:	:	PUNCT
emaj-173	470	5	24.03.2019	24.03.2019	NUM
emaj-173	470	6	)	)	PUNCT
emaj-173	470	7	.	.	PUNCT
emaj-173	471	1	wu	wu	PROPN
emaj-173	471	2	,	,	PUNCT
emaj-173	472	1	p.	p.	PROPN
emaj-173	472	2	c.	c.	PROPN
emaj-173	472	3	s.	s.	PROPN
emaj-173	472	4	,	,	PUNCT
emaj-173	472	5	yeh	yeh	PROPN
emaj-173	472	6	,	,	PUNCT
emaj-173	472	7	g.y	g.y	PROPN
emaj-173	472	8	.	.	PROPN
emaj-173	472	9	,	,	PUNCT
emaj-173	472	10	and	and	CCONJ
emaj-173	472	11	hsiao	hsiao	PROPN
emaj-173	472	12	,	,	PUNCT
emaj-173	472	13	c.	c.	PROPN
emaj-173	472	14	(	(	PUNCT
emaj-173	472	15	2011	2011	NUM
emaj-173	472	16	)	)	PUNCT
emaj-173	472	17	.	.	PUNCT
emaj-173	473	1	the	the	DET
emaj-173	473	2	effect	effect	NOUN
emaj-173	473	3	of	of	ADP
emaj-173	473	4	store	store	NOUN
emaj-173	473	5	image	image	NOUN
emaj-173	473	6	and	and	CCONJ
emaj-173	473	7	service	service	NOUN
emaj-173	473	8	quality	quality	NOUN
emaj-173	473	9	on	on	ADP
emaj-173	473	10	brand	brand	NOUN
emaj-173	473	11	image	image	NOUN
emaj-173	473	12	and	and	CCONJ
emaj-173	473	13	purchase	purchase	NOUN
emaj-173	473	14	intention	intention	NOUN
emaj-173	473	15	for	for	ADP
emaj-173	473	16	private	private	ADJ
emaj-173	473	17	label	label	NOUN
emaj-173	473	18	brands	brand	NOUN
emaj-173	473	19	.	.	PUNCT
emaj-173	474	1	australasian	australasian	ADJ
emaj-173	474	2	marketing	marketing	NOUN
emaj-173	474	3	journal	journal	NOUN
emaj-173	474	4	,	,	PUNCT
emaj-173	474	5	19	19	NUM
emaj-173	474	6	:	:	SYM
emaj-173	474	7	30	30	NUM
emaj-173	474	8	-	-	SYM
emaj-173	474	9	39	39	NUM
emaj-173	474	10	.	.	PUNCT
emaj-173	475	1	yadav	yadav	PROPN
emaj-173	475	2	,	,	PUNCT
emaj-173	475	3	m.	m.	NOUN
emaj-173	475	4	and	and	CCONJ
emaj-173	475	5	rahman	rahman	PROPN
emaj-173	475	6	,	,	PUNCT
emaj-173	475	7	z.	z.	PROPN
emaj-173	475	8	(	(	PUNCT
emaj-173	475	9	2017	2017	NUM
emaj-173	475	10	)	)	PUNCT
emaj-173	475	11	.	.	PUNCT
emaj-173	476	1	measuring	measure	VERB
emaj-173	476	2	consumer	consumer	NOUN
emaj-173	476	3	perception	perception	NOUN
emaj-173	476	4	of	of	ADP
emaj-173	476	5	social	social	ADJ
emaj-173	476	6	media	medium	NOUN
emaj-173	476	7	marketing	marketing	NOUN
emaj-173	476	8	activities	activity	NOUN
emaj-173	476	9	in	in	ADP
emaj-173	476	10	e	e	NOUN
emaj-173	476	11	-	-	NOUN
emaj-173	476	12	commerce	commerce	NOUN
emaj-173	476	13	industry	industry	NOUN
emaj-173	476	14	:	:	PUNCT
emaj-173	476	15	scale	scale	NOUN
emaj-173	476	16	development	development	NOUN
emaj-173	476	17	and	and	CCONJ
emaj-173	476	18	validation	validation	NOUN
emaj-173	476	19	.	.	PUNCT
emaj-173	477	1	telematics	telematic	NOUN
emaj-173	477	2	and	and	CCONJ
emaj-173	477	3	informatics	informatic	NOUN
emaj-173	477	4	,	,	PUNCT
emaj-173	477	5	34	34	NUM
emaj-173	477	6	(	(	PUNCT
emaj-173	477	7	7	7	NUM
emaj-173	477	8	):	):	PUNCT
emaj-173	477	9	1294	1294	NUM
emaj-173	477	10	-	-	SYM
emaj-173	477	11	1307	1307	NUM
emaj-173	477	12	.	.	PUNCT
emaj-173	478	1	yoshida	yoshida	PROPN
emaj-173	478	2	,	,	PUNCT
emaj-173	478	3	m.	m.	NOUN
emaj-173	478	4	,	,	PUNCT
emaj-173	478	5	gordon	gordon	PROPN
emaj-173	478	6	,	,	PUNCT
emaj-173	478	7	b.	b.	PROPN
emaj-173	478	8	s.	s.	PROPN
emaj-173	478	9	,	,	PUNCT
emaj-173	478	10	nakazawa	nakazawa	PROPN
emaj-173	478	11	,	,	PUNCT
emaj-173	478	12	m.	m.	NOUN
emaj-173	478	13	,	,	PUNCT
emaj-173	478	14	and	and	CCONJ
emaj-173	478	15	shibuya	shibuya	PROPN
emaj-173	478	16	,	,	PUNCT
emaj-173	478	17	s.	s.	PROPN
emaj-173	478	18	(	(	PUNCT
emaj-173	478	19	2018	2018	NUM
emaj-173	478	20	)	)	PUNCT
emaj-173	478	21	.	.	PUNCT
emaj-173	479	1	bridging	bridge	VERB
emaj-173	479	2	the	the	DET
emaj-173	479	3	gap	gap	NOUN
emaj-173	479	4	between	between	ADP
emaj-173	479	5	mocial	mocial	ADJ
emaj-173	479	6	media	medium	NOUN
emaj-173	479	7	and	and	CCONJ
emaj-173	479	8	behavioral	behavioral	ADJ
emaj-173	479	9	brand	brand	NOUN
emaj-173	479	10	loyalty	loyalty	NOUN
emaj-173	479	11	.	.	PUNCT
emaj-173	480	1	electronic	electronic	ADJ
emaj-173	480	2	commerce	commerce	NOUN
emaj-173	480	3	research	research	NOUN
emaj-173	480	4	and	and	CCONJ
emaj-173	480	5	applications	application	NOUN
emaj-173	480	6	,	,	PUNCT
emaj-173	480	7	28	28	NUM
emaj-173	480	8	:	:	SYM
emaj-173	480	9	208	208	NUM
emaj-173	480	10	-	-	SYM
emaj-173	480	11	218	218	NUM
emaj-173	480	12	.	.	PUNCT
emaj-173	481	1	appendix	appendix	VERB
emaj-173	481	2	questionnaire	questionnaire	NOUN
emaj-173	481	3	first	first	ADJ
emaj-173	481	4	part	part	NOUN
emaj-173	481	5	:	:	PUNCT
emaj-173	481	6	age	age	NOUN
emaj-173	481	7	o	o	NOUN
emaj-173	481	8	18	18	NUM
emaj-173	481	9	-	-	SYM
emaj-173	481	10	24	24	NUM
emaj-173	481	11	o	o	NOUN
emaj-173	481	12	25	25	NUM
emaj-173	481	13	-	-	SYM
emaj-173	481	14	35	35	NUM
emaj-173	481	15	o	o	NOUN
emaj-173	481	16	36	36	NUM
emaj-173	481	17	-	-	SYM
emaj-173	481	18	45	45	NUM
emaj-173	481	19	o	o	NOUN
emaj-173	481	20	46	46	NUM
emaj-173	481	21	and	and	CCONJ
emaj-173	481	22	above	above	ADP
emaj-173	481	23	gender	gender	NOUN
emaj-173	481	24	o	o	NOUN
emaj-173	481	25	female	female	ADJ
emaj-173	481	26	o	o	NOUN
emaj-173	481	27	male	male	ADJ
emaj-173	481	28	educational	educational	ADJ
emaj-173	481	29	level	level	NOUN
emaj-173	481	30	o	o	NOUN
emaj-173	481	31	associate	associate	NOUN
emaj-173	481	32	’s	’s	PART
emaj-173	481	33	o	o	NOUN
emaj-173	481	34	undergraduate	undergraduate	NOUN
emaj-173	481	35	o	o	NOUN
emaj-173	481	36	postgraduate	postgraduate	NOUN
emaj-173	481	37	faculty	faculty	NOUN
emaj-173	481	38	and	and	CCONJ
emaj-173	481	39	department	department	NOUN
emaj-173	481	40	monthly	monthly	ADJ
emaj-173	481	41	income	income	NOUN
emaj-173	481	42	o	o	NOUN
emaj-173	481	43	1.500	1.500	NUM
emaj-173	481	44	tl	tl	PROPN
emaj-173	481	45	or	or	CCONJ
emaj-173	481	46	less	less	ADJ
emaj-173	481	47	o	o	NOUN
emaj-173	481	48	1.501	1.501	NUM
emaj-173	481	49	-	-	SYM
emaj-173	481	50	2.500	2.500	NUM
emaj-173	481	51	tl	tl	PROPN
emaj-173	481	52	o	o	NOUN
emaj-173	481	53	2.501	2.501	NUM
emaj-173	481	54	-	-	SYM
emaj-173	481	55	3.500	3.500	NUM
emaj-173	481	56	tl	tl	PROPN
emaj-173	481	57	o	o	NOUN
emaj-173	481	58	3.501	3.501	NUM
emaj-173	481	59	-	-	SYM
emaj-173	481	60	5.000	5.000	NUM
emaj-173	481	61	tl	tl	NOUN
emaj-173	481	62	o	o	NOUN
emaj-173	481	63	5.001	5.001	NUM
emaj-173	481	64	-	-	SYM
emaj-173	481	65	10.000	10.000	NUM
emaj-173	481	66	tl	tl	PROPN
emaj-173	481	67	o	o	NOUN
emaj-173	481	68	10.001	10.001	NUM
emaj-173	481	69	tl	tl	PROPN
emaj-173	481	70	and	and	CCONJ
emaj-173	481	71	above	above	ADP
emaj-173	481	72	second	second	ADJ
emaj-173	481	73	part	part	NOUN
emaj-173	481	74	:	:	PUNCT
emaj-173	481	75	how	how	SCONJ
emaj-173	481	76	many	many	ADJ
emaj-173	481	77	years	year	NOUN
emaj-173	481	78	have	have	AUX
emaj-173	481	79	you	you	PRON
emaj-173	481	80	been	be	AUX
emaj-173	481	81	an	an	DET
emaj-173	481	82	instagram	instagram	PROPN
emaj-173	481	83	user	user	NOUN
emaj-173	481	84	?	?	PUNCT
emaj-173	482	1	o	o	NOUN
emaj-173	482	2	6	6	NUM
emaj-173	482	3	years	year	NOUN
emaj-173	482	4	and	and	CCONJ
emaj-173	482	5	more	more	ADJ
emaj-173	482	6	o	o	NOUN
emaj-173	482	7	5	5	NUM
emaj-173	482	8	o	o	NOUN
emaj-173	482	9	4	4	NUM
emaj-173	482	10	o	o	NOUN
emaj-173	482	11	3	3	NUM
emaj-173	482	12	o	o	NOUN
emaj-173	482	13	2	2	NUM
emaj-173	482	14	o	o	NOUN
emaj-173	482	15	1	1	NUM
emaj-173	482	16	year	year	NOUN
emaj-173	482	17	and	and	CCONJ
emaj-173	482	18	less	less	ADJ
emaj-173	482	19	than	than	ADP
emaj-173	482	20	one	one	NUM
emaj-173	482	21	year	year	NOUN
emaj-173	482	22	o	o	X
emaj-173	482	23	how	how	SCONJ
emaj-173	482	24	many	many	ADJ
emaj-173	482	25	brands	brand	NOUN
emaj-173	482	26	/	/	SYM
emaj-173	482	27	businesses	business	NOUN
emaj-173	482	28	do	do	AUX
emaj-173	482	29	you	you	PRON
emaj-173	482	30	follow	follow	VERB
emaj-173	482	31	on	on	ADP
emaj-173	482	32	instagram	instagram	PROPN
emaj-173	482	33	?	?	PUNCT
emaj-173	483	1	which	which	DET
emaj-173	483	2	brand	brand	NOUN
emaj-173	483	3	/	/	SYM
emaj-173	483	4	business	business	NOUN
emaj-173	483	5	’	'	PUNCT
emaj-173	483	6	page	page	NOUN
emaj-173	483	7	on	on	ADP
emaj-173	483	8	instagram	instagram	PROPN
emaj-173	483	9	that	that	SCONJ
emaj-173	483	10	you	you	PRON
emaj-173	483	11	visit	visit	VERB
emaj-173	483	12	most	most	ADV
emaj-173	483	13	frequently	frequently	ADV
emaj-173	483	14	?	?	PUNCT
emaj-173	484	1	please	please	INTJ
emaj-173	484	2	write	write	VERB
emaj-173	484	3	your	your	PRON
emaj-173	484	4	chosen	choose	VERB
emaj-173	484	5	brand	brand	NOUN
emaj-173	484	6	/	/	SYM
emaj-173	484	7	business	business	NOUN
emaj-173	484	8	.	.	PUNCT
emaj-173	485	1	did	do	AUX
emaj-173	485	2	you	you	PRON
emaj-173	485	3	follow	follow	VERB
emaj-173	485	4	the	the	DET
emaj-173	485	5	brand	brand	NOUN
emaj-173	485	6	/	/	SYM
emaj-173	485	7	business	business	NOUN
emaj-173	485	8	before	before	ADP
emaj-173	485	9	using	use	VERB
emaj-173	485	10	instagram	instagram	PROPN
emaj-173	485	11	?	?	PUNCT
emaj-173	486	1	o	o	INTJ
emaj-173	487	1	yes	yes	INTJ
emaj-173	487	2	o	o	INTJ
emaj-173	488	1	no	no	DET
emaj-173	488	2	volume	volume	NOUN
emaj-173	488	3	9	9	NUM
emaj-173	488	4	no	no	DET
emaj-173	488	5	1	1	NUM
emaj-173	488	6	(	(	PUNCT
emaj-173	488	7	2019	2019	NUM
emaj-173	488	8	)	)	PUNCT
emaj-173	488	9	|	|	ADV
emaj-173	488	10	issn	issn	VERB
emaj-173	488	11	2158	2158	NUM
emaj-173	488	12	-	-	SYM
emaj-173	488	13	8708	8708	NUM
emaj-173	488	14	(	(	PUNCT
emaj-173	488	15	online	online	NOUN
emaj-173	488	16	)	)	PUNCT
emaj-173	488	17	|	|	ADV
emaj-173	488	18	doi	doi	X
emaj-173	488	19	10.5195	10.5195	NUM
emaj-173	488	20	/	/	SYM
emaj-173	488	21	emaj.2019.173	emaj.2019.173	PROPN
emaj-173	488	22	|	|	NOUN
emaj-173	488	23	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-173	488	24	the	the	DET
emaj-173	488	25	impact	impact	NOUN
emaj-173	488	26	of	of	ADP
emaj-173	488	27	perception	perception	NOUN
emaj-173	488	28	related	relate	VERB
emaj-173	488	29	social	social	ADJ
emaj-173	488	30	media	medium	NOUN
emaj-173	488	31	marketing	marketing	NOUN
emaj-173	488	32	applications	application	NOUN
emaj-173	488	33	on	on	ADP
emaj-173	488	34	consumers	consumer	NOUN
emaj-173	488	35	’	'	PUNCT
emaj-173	488	36	brand	brand	NOUN
emaj-173	488	37	loyalty	loyalty	NOUN
emaj-173	488	38	and	and	CCONJ
emaj-173	488	39	purchase	purchase	NOUN
emaj-173	488	40	intention	intention	NOUN
emaj-173	488	41	page	page	NOUN
emaj-173	488	42	|100|	|100|	PROPN
emaj-173	489	1	emerging	emerge	VERB
emaj-173	489	2	markets	market	NOUN
emaj-173	489	3	journal	journal	NOUN