id	sid	tid	token	lemma	pos
emaj-260	1	1	volume	volume	NOUN
emaj-260	1	2	7	7	NUM
emaj-260	1	3	no	no	DET
emaj-260	1	4	2	2	NUM
emaj-260	1	5	(	(	PUNCT
emaj-260	1	6	2018	2018	NUM
emaj-260	1	7	)	)	PUNCT
emaj-260	2	1	|	|	ADV
emaj-260	2	2	issn	issn	VERB
emaj-260	2	3	2158	2158	NUM
emaj-260	2	4	-	-	SYM
emaj-260	2	5	8708	8708	NUM
emaj-260	2	6	(	(	PUNCT
emaj-260	2	7	online	online	NOUN
emaj-260	2	8	)	)	PUNCT
emaj-260	2	9	|	|	ADV
emaj-260	2	10	doi	doi	X
emaj-260	2	11	10.5195	10.5195	NUM
emaj-260	2	12	/	/	SYM
emaj-260	2	13	emaj.2018.134	emaj.2018.134	PROPN
emaj-260	2	14	|	|	ADV
emaj-260	2	15	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	2	16	customer	customer	NOUN
emaj-260	2	17	based	base	VERB
emaj-260	2	18	performance	performance	NOUN
emaj-260	2	19	of	of	ADP
emaj-260	2	20	the	the	DET
emaj-260	2	21	hotel	hotel	NOUN
emaj-260	2	22	industry	industry	NOUN
emaj-260	2	23	:	:	PUNCT
emaj-260	2	24	analysis	analysis	NOUN
emaj-260	2	25	of	of	ADP
emaj-260	2	26	service	service	NOUN
emaj-260	2	27	package	package	NOUN
emaj-260	2	28	and	and	CCONJ
emaj-260	2	29	brand	brand	NOUN
emaj-260	2	30	innovations	innovation	NOUN
emaj-260	2	31	collins	collins	PROPN
emaj-260	2	32	kankam	kankam	PROPN
emaj-260	2	33	-	-	PUNCT
emaj-260	2	34	kwarteng	kwarteng	PROPN
emaj-260	2	35	kumasi	kumasi	PROPN
emaj-260	2	36	technical	technical	PROPN
emaj-260	2	37	university	university	PROPN
emaj-260	2	38	,	,	PUNCT
emaj-260	2	39	ghana	ghana	PROPN
emaj-260	2	40	|	|	ADV
emaj-260	2	41	e	e	NOUN
emaj-260	2	42	-	-	NOUN
emaj-260	2	43	mail	mail	NOUN
emaj-260	2	44	:	:	PUNCT
emaj-260	2	45	colkann@gmail.com	colkann@gmail.com	X
emaj-260	2	46	ofosu	ofosu	AUX
emaj-260	2	47	amofah	amofah	VERB
emaj-260	2	48	ho	ho	PROPN
emaj-260	2	49	technical	technical	PROPN
emaj-260	2	50	university	university	PROPN
emaj-260	2	51	,	,	PUNCT
emaj-260	2	52	ghana	ghana	PROPN
emaj-260	2	53	|	|	ADV
emaj-260	2	54	e	e	NOUN
emaj-260	2	55	-	-	NOUN
emaj-260	2	56	mail	mail	NOUN
emaj-260	2	57	:	:	PUNCT
emaj-260	2	58	amofahofosu@gmail.com	amofahofosu@gmail.com	PROPN
emaj-260	3	1	francis	francis	PROPN
emaj-260	3	2	osei	osei	PROPN
emaj-260	3	3	kumasi	kumasi	PROPN
emaj-260	3	4	technical	technical	PROPN
emaj-260	3	5	university	university	PROPN
emaj-260	3	6	,	,	PUNCT
emaj-260	3	7	ghana	ghana	PROPN
emaj-260	3	8	|	|	ADV
emaj-260	3	9	e	e	NOUN
emaj-260	3	10	-	-	NOUN
emaj-260	3	11	mail	mail	NOUN
emaj-260	3	12	:	:	PUNCT
emaj-260	3	13	oseifrancis1234@gmail.com	oseifrancis1234@gmail.com	NUM
emaj-260	4	1	barbara	barbara	PROPN
emaj-260	4	2	osman	osman	PROPN
emaj-260	4	3	takoradi	takoradi	PROPN
emaj-260	4	4	technical	technical	PROPN
emaj-260	4	5	university	university	PROPN
emaj-260	4	6	,	,	PUNCT
emaj-260	4	7	ghana	ghana	PROPN
emaj-260	4	8	|	|	ADV
emaj-260	4	9	e	e	NOUN
emaj-260	4	10	-	-	NOUN
emaj-260	4	11	mail	mail	NOUN
emaj-260	4	12	:	:	PUNCT
emaj-260	4	13	adjoabo5@yahoo.com	adjoabo5@yahoo.com	X
emaj-260	4	14	abstract	abstract	ADJ
emaj-260	4	15	this	this	DET
emaj-260	4	16	study	study	NOUN
emaj-260	4	17	aims	aim	VERB
emaj-260	4	18	to	to	PART
emaj-260	4	19	examine	examine	VERB
emaj-260	4	20	the	the	DET
emaj-260	4	21	influence	influence	NOUN
emaj-260	4	22	of	of	ADP
emaj-260	4	23	service	service	NOUN
emaj-260	4	24	package	package	NOUN
emaj-260	4	25	and	and	CCONJ
emaj-260	4	26	brand	brand	NOUN
emaj-260	4	27	innovation	innovation	NOUN
emaj-260	4	28	on	on	ADP
emaj-260	4	29	customer	customer	NOUN
emaj-260	4	30	relational	relational	ADJ
emaj-260	4	31	performance	performance	NOUN
emaj-260	4	32	and	and	CCONJ
emaj-260	4	33	customer	customer	NOUN
emaj-260	4	34	profit	profit	NOUN
emaj-260	4	35	performance	performance	NOUN
emaj-260	4	36	of	of	ADP
emaj-260	4	37	the	the	DET
emaj-260	4	38	hotel	hotel	NOUN
emaj-260	4	39	industry	industry	NOUN
emaj-260	4	40	.	.	PUNCT
emaj-260	5	1	data	datum	NOUN
emaj-260	5	2	were	be	AUX
emaj-260	5	3	collected	collect	VERB
emaj-260	5	4	from	from	ADP
emaj-260	5	5	112	112	NUM
emaj-260	5	6	hotel	hotel	NOUN
emaj-260	5	7	operators	operator	NOUN
emaj-260	5	8	.	.	PUNCT
emaj-260	6	1	pls	pls	INTJ
emaj-260	6	2	-	-	PUNCT
emaj-260	6	3	sem	sem	PROPN
emaj-260	6	4	was	be	AUX
emaj-260	6	5	used	use	VERB
emaj-260	6	6	to	to	PART
emaj-260	6	7	derive	derive	VERB
emaj-260	6	8	the	the	DET
emaj-260	6	9	path	path	NOUN
emaj-260	6	10	coefficient	coefficient	NOUN
emaj-260	6	11	(	(	PUNCT
emaj-260	6	12	β	β	NOUN
emaj-260	6	13	)	)	PUNCT
emaj-260	6	14	and	and	CCONJ
emaj-260	6	15	t	t	PROPN
emaj-260	6	16	statistics	statistic	NOUN
emaj-260	6	17	to	to	PART
emaj-260	6	18	determine	determine	VERB
emaj-260	6	19	the	the	DET
emaj-260	6	20	path	path	NOUN
emaj-260	6	21	relationship	relationship	NOUN
emaj-260	6	22	between	between	ADP
emaj-260	6	23	service	service	NOUN
emaj-260	6	24	packages	package	NOUN
emaj-260	6	25	,	,	PUNCT
emaj-260	6	26	brand	brand	NOUN
emaj-260	6	27	innovation	innovation	NOUN
emaj-260	6	28	,	,	PUNCT
emaj-260	6	29	customer	customer	NOUN
emaj-260	6	30	based	base	VERB
emaj-260	6	31	relational	relational	ADJ
emaj-260	6	32	performance	performance	NOUN
emaj-260	6	33	and	and	CCONJ
emaj-260	6	34	customer	customer	NOUN
emaj-260	6	35	based	base	VERB
emaj-260	6	36	profit	profit	NOUN
emaj-260	6	37	performance	performance	NOUN
emaj-260	6	38	.	.	PUNCT
emaj-260	7	1	this	this	DET
emaj-260	7	2	study	study	NOUN
emaj-260	7	3	shows	show	VERB
emaj-260	7	4	that	that	SCONJ
emaj-260	7	5	both	both	DET
emaj-260	7	6	service	service	NOUN
emaj-260	7	7	package	package	NOUN
emaj-260	7	8	and	and	CCONJ
emaj-260	7	9	brand	brand	NOUN
emaj-260	7	10	innovation	innovation	NOUN
emaj-260	7	11	have	have	VERB
emaj-260	7	12	influence	influence	NOUN
emaj-260	7	13	on	on	ADP
emaj-260	7	14	both	both	PRON
emaj-260	7	15	customer	customer	NOUN
emaj-260	7	16	relational	relational	ADJ
emaj-260	7	17	performance	performance	NOUN
emaj-260	7	18	and	and	CCONJ
emaj-260	7	19	customer	customer	NOUN
emaj-260	7	20	profit	profit	NOUN
emaj-260	7	21	performance	performance	NOUN
emaj-260	7	22	.	.	PUNCT
emaj-260	8	1	brand	brand	NOUN
emaj-260	8	2	innovation	innovation	NOUN
emaj-260	8	3	does	do	AUX
emaj-260	8	4	not	not	PART
emaj-260	8	5	moderate	moderate	VERB
emaj-260	8	6	the	the	DET
emaj-260	8	7	relationship	relationship	NOUN
emaj-260	8	8	between	between	ADP
emaj-260	8	9	service	service	NOUN
emaj-260	8	10	package	package	NOUN
emaj-260	8	11	and	and	CCONJ
emaj-260	8	12	customer	customer	NOUN
emaj-260	8	13	relational	relational	ADJ
emaj-260	8	14	performance	performance	NOUN
emaj-260	8	15	of	of	ADP
emaj-260	8	16	the	the	DET
emaj-260	8	17	hotel	hotel	NOUN
emaj-260	8	18	industry	industry	NOUN
emaj-260	8	19	.	.	PUNCT
emaj-260	9	1	the	the	DET
emaj-260	9	2	study	study	NOUN
emaj-260	9	3	findings	finding	NOUN
emaj-260	9	4	may	may	AUX
emaj-260	9	5	not	not	PART
emaj-260	9	6	be	be	AUX
emaj-260	9	7	generalizable	generalizable	ADJ
emaj-260	9	8	to	to	ADP
emaj-260	9	9	other	other	ADJ
emaj-260	9	10	categories	category	NOUN
emaj-260	9	11	of	of	ADP
emaj-260	9	12	the	the	DET
emaj-260	9	13	restaurant	restaurant	NOUN
emaj-260	9	14	industry	industry	NOUN
emaj-260	9	15	because	because	SCONJ
emaj-260	9	16	of	of	ADP
emaj-260	9	17	the	the	DET
emaj-260	9	18	relatively	relatively	ADV
emaj-260	9	19	small	small	ADJ
emaj-260	9	20	sample	sample	NOUN
emaj-260	9	21	size	size	NOUN
emaj-260	9	22	and	and	CCONJ
emaj-260	9	23	the	the	DET
emaj-260	9	24	respondents	respondent	NOUN
emaj-260	9	25	selected	select	VERB
emaj-260	9	26	from	from	ADP
emaj-260	9	27	limited	limited	ADJ
emaj-260	9	28	geographical	geographical	ADJ
emaj-260	9	29	area	area	NOUN
emaj-260	9	30	.	.	PUNCT
emaj-260	10	1	the	the	DET
emaj-260	10	2	findings	finding	NOUN
emaj-260	10	3	,	,	PUNCT
emaj-260	10	4	however	however	ADV
emaj-260	10	5	,	,	PUNCT
emaj-260	10	6	will	will	AUX
emaj-260	10	7	help	help	VERB
emaj-260	10	8	hotel	hotel	NOUN
emaj-260	10	9	operators	operator	NOUN
emaj-260	10	10	to	to	PART
emaj-260	10	11	implement	implement	VERB
emaj-260	10	12	critical	critical	ADJ
emaj-260	10	13	packaging	packaging	NOUN
emaj-260	10	14	operations	operation	NOUN
emaj-260	10	15	of	of	ADP
emaj-260	10	16	the	the	DET
emaj-260	10	17	hotel	hotel	NOUN
emaj-260	10	18	services	service	NOUN
emaj-260	10	19	and	and	CCONJ
emaj-260	10	20	improved	improve	VERB
emaj-260	10	21	brand	brand	NOUN
emaj-260	10	22	innovations	innovation	NOUN
emaj-260	10	23	to	to	PART
emaj-260	10	24	elicit	elicit	VERB
emaj-260	10	25	higher	high	ADJ
emaj-260	10	26	customers	customer	NOUN
emaj-260	10	27	’	'	PUNCT
emaj-260	10	28	based	base	VERB
emaj-260	10	29	performance	performance	NOUN
emaj-260	10	30	.	.	PUNCT
emaj-260	11	1	unlike	unlike	ADP
emaj-260	11	2	the	the	DET
emaj-260	11	3	previous	previous	ADJ
emaj-260	11	4	studies	study	NOUN
emaj-260	11	5	on	on	ADP
emaj-260	11	6	marketing	marketing	NOUN
emaj-260	11	7	performance	performance	NOUN
emaj-260	11	8	,	,	PUNCT
emaj-260	11	9	this	this	DET
emaj-260	11	10	study	study	NOUN
emaj-260	11	11	examines	examine	VERB
emaj-260	11	12	the	the	DET
emaj-260	11	13	combined	combined	ADJ
emaj-260	11	14	effect	effect	NOUN
emaj-260	11	15	of	of	ADP
emaj-260	11	16	service	service	NOUN
emaj-260	11	17	package	package	NOUN
emaj-260	11	18	and	and	CCONJ
emaj-260	11	19	brand	brand	NOUN
emaj-260	11	20	innovation	innovation	NOUN
emaj-260	11	21	on	on	ADP
emaj-260	11	22	customer	customer	NOUN
emaj-260	11	23	based	base	VERB
emaj-260	11	24	relational	relational	ADJ
emaj-260	11	25	performance	performance	NOUN
emaj-260	11	26	and	and	CCONJ
emaj-260	11	27	customer	customer	NOUN
emaj-260	11	28	based	base	VERB
emaj-260	11	29	profit	profit	NOUN
emaj-260	11	30	performance	performance	NOUN
emaj-260	11	31	of	of	ADP
emaj-260	11	32	the	the	DET
emaj-260	11	33	hotels	hotel	NOUN
emaj-260	11	34	.	.	PUNCT
emaj-260	12	1	keywords	keyword	NOUN
emaj-260	12	2	:	:	PUNCT
emaj-260	12	3	service	service	NOUN
emaj-260	12	4	package	package	NOUN
emaj-260	12	5	,	,	PUNCT
emaj-260	12	6	brand	brand	NOUN
emaj-260	12	7	innovation	innovation	NOUN
emaj-260	12	8	,	,	PUNCT
emaj-260	12	9	customer	customer	NOUN
emaj-260	12	10	relational	relational	ADJ
emaj-260	12	11	performance	performance	NOUN
emaj-260	12	12	,	,	PUNCT
emaj-260	12	13	hotel	hotel	NOUN
emaj-260	12	14	new	new	ADJ
emaj-260	12	15	articles	article	NOUN
emaj-260	12	16	in	in	ADP
emaj-260	12	17	this	this	DET
emaj-260	12	18	journal	journal	NOUN
emaj-260	12	19	are	be	AUX
emaj-260	12	20	licensed	license	VERB
emaj-260	12	21	under	under	ADP
emaj-260	12	22	a	a	DET
emaj-260	12	23	creative	creative	ADJ
emaj-260	12	24	commons	common	NOUN
emaj-260	12	25	attribution	attribution	NOUN
emaj-260	12	26	3.0	3.0	NUM
emaj-260	12	27	united	unite	VERB
emaj-260	12	28	states	states	PROPN
emaj-260	12	29	license	license	NOUN
emaj-260	12	30	.	.	PUNCT
emaj-260	13	1	this	this	DET
emaj-260	13	2	journal	journal	NOUN
emaj-260	13	3	is	be	AUX
emaj-260	13	4	published	publish	VERB
emaj-260	13	5	by	by	ADP
emaj-260	13	6	the	the	DET
emaj-260	13	7	university	university	NOUN
emaj-260	13	8	library	library	NOUN
emaj-260	13	9	system	system	NOUN
emaj-260	13	10	of	of	ADP
emaj-260	13	11	the	the	DET
emaj-260	13	12	university	university	PROPN
emaj-260	13	13	of	of	ADP
emaj-260	13	14	pittsburgh	pittsburgh	PROPN
emaj-260	13	15	as	as	ADP
emaj-260	13	16	part	part	NOUN
emaj-260	13	17	of	of	ADP
emaj-260	13	18	its	its	PRON
emaj-260	13	19	d	d	NOUN
emaj-260	13	20	-	-	PUNCT
emaj-260	13	21	scribe	scribe	VERB
emaj-260	13	22	digital	digital	ADJ
emaj-260	13	23	publishing	publishing	NOUN
emaj-260	13	24	program	program	NOUN
emaj-260	13	25	,	,	PUNCT
emaj-260	13	26	and	and	CCONJ
emaj-260	13	27	is	be	AUX
emaj-260	13	28	cosponsored	cosponsor	VERB
emaj-260	13	29	by	by	ADP
emaj-260	13	30	the	the	DET
emaj-260	13	31	university	university	PROPN
emaj-260	13	32	of	of	ADP
emaj-260	13	33	pittsburgh	pittsburgh	PROPN
emaj-260	13	34	press	press	NOUN
emaj-260	13	35	.	.	PUNCT
emaj-260	14	1	volume	volume	NOUN
emaj-260	14	2	12	12	NUM
emaj-260	14	3	no	no	DET
emaj-260	14	4	2	2	NUM
emaj-260	14	5	(	(	PUNCT
emaj-260	14	6	2022	2022	NUM
emaj-260	14	7	)	)	PUNCT
emaj-260	14	8	|	|	ADV
emaj-260	14	9	issn	issn	VERB
emaj-260	14	10	2158	2158	NUM
emaj-260	14	11	-	-	SYM
emaj-260	14	12	8708	8708	NUM
emaj-260	14	13	(	(	PUNCT
emaj-260	14	14	online	online	NOUN
emaj-260	14	15	)	)	PUNCT
emaj-260	14	16	|	|	ADV
emaj-260	14	17	doi	doi	X
emaj-260	14	18	10.5195	10.5195	NUM
emaj-260	14	19	/	/	SYM
emaj-260	14	20	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	15	1	|	|	ADV
emaj-260	15	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-260	15	3	|	|	ADV
emaj-260	15	4	mailto:amofahofosu@gmail.com	mailto:amofahofosu@gmail.com	PROPN
emaj-260	15	5	mailto:oseifrancis1234@gmail.com	mailto:oseifrancis1234@gmail.com	PROPN
emaj-260	15	6	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-260	15	7	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-260	15	8	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	X
emaj-260	16	1	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-260	16	2	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-260	16	3	volume	volume	NOUN
emaj-260	16	4	12	12	NUM
emaj-260	16	5	no	no	DET
emaj-260	16	6	2	2	NUM
emaj-260	16	7	(	(	PUNCT
emaj-260	16	8	2022	2022	NUM
emaj-260	16	9	)	)	PUNCT
emaj-260	16	10	|	|	ADV
emaj-260	16	11	issn	issn	VERB
emaj-260	16	12	2158	2158	NUM
emaj-260	16	13	-	-	SYM
emaj-260	16	14	8708	8708	NUM
emaj-260	16	15	(	(	PUNCT
emaj-260	16	16	online	online	NOUN
emaj-260	16	17	)	)	PUNCT
emaj-260	16	18	|	|	ADV
emaj-260	16	19	doi	doi	X
emaj-260	16	20	10.5195	10.5195	NUM
emaj-260	16	21	/	/	SYM
emaj-260	16	22	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	16	23	|	|	NOUN
emaj-260	16	24	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	16	25	customer	customer	NOUN
emaj-260	16	26	based	base	VERB
emaj-260	16	27	performance	performance	NOUN
emaj-260	16	28	of	of	ADP
emaj-260	16	29	the	the	DET
emaj-260	16	30	hotel	hotel	NOUN
emaj-260	16	31	industry	industry	NOUN
emaj-260	16	32	:	:	PUNCT
emaj-260	16	33	analysis	analysis	NOUN
emaj-260	16	34	of	of	ADP
emaj-260	16	35	service	service	NOUN
emaj-260	16	36	package	package	NOUN
emaj-260	16	37	and	and	CCONJ
emaj-260	16	38	brand	brand	NOUN
emaj-260	16	39	innovations	innovation	NOUN
emaj-260	16	40	page	page	VERB
emaj-260	16	41	|10|	|10|	NOUN
emaj-260	16	42	emerging	emerge	VERB
emaj-260	16	43	markets	market	NOUN
emaj-260	16	44	journal	journal	NOUN
emaj-260	16	45	customer	customer	NOUN
emaj-260	16	46	based	base	VERB
emaj-260	16	47	performance	performance	NOUN
emaj-260	16	48	of	of	ADP
emaj-260	16	49	the	the	DET
emaj-260	16	50	hotel	hotel	NOUN
emaj-260	16	51	industry	industry	NOUN
emaj-260	16	52	:	:	PUNCT
emaj-260	16	53	analysis	analysis	NOUN
emaj-260	16	54	of	of	ADP
emaj-260	16	55	service	service	NOUN
emaj-260	16	56	package	package	NOUN
emaj-260	16	57	and	and	CCONJ
emaj-260	16	58	brand	brand	NOUN
emaj-260	16	59	innovations	innovation	NOUN
emaj-260	16	60	collins	collins	PROPN
emaj-260	16	61	kankam	kankam	PROPN
emaj-260	16	62	-	-	PUNCT
emaj-260	16	63	kwarteng	kwarteng	PROPN
emaj-260	16	64	ofosu	ofosu	PROPN
emaj-260	16	65	amofah	amofah	PROPN
emaj-260	16	66	francis	francis	PROPN
emaj-260	16	67	osei	osei	PROPN
emaj-260	16	68	barbara	barbara	PROPN
emaj-260	16	69	osman	osman	PROPN
emaj-260	16	70	i.	i.	PROPN
emaj-260	16	71	introduction	introduction	NOUN
emaj-260	16	72	the	the	DET
emaj-260	16	73	contribution	contribution	NOUN
emaj-260	16	74	of	of	ADP
emaj-260	16	75	the	the	DET
emaj-260	16	76	tourism	tourism	NOUN
emaj-260	16	77	sector	sector	NOUN
emaj-260	16	78	in	in	ADP
emaj-260	16	79	every	every	DET
emaj-260	16	80	country	country	NOUN
emaj-260	16	81	is	be	AUX
emaj-260	16	82	a	a	DET
emaj-260	16	83	concern	concern	NOUN
emaj-260	16	84	to	to	ADP
emaj-260	16	85	key	key	ADJ
emaj-260	16	86	stakeholders	stakeholder	NOUN
emaj-260	16	87	in	in	ADP
emaj-260	16	88	the	the	DET
emaj-260	16	89	industries	industry	NOUN
emaj-260	16	90	that	that	PRON
emaj-260	16	91	define	define	VERB
emaj-260	16	92	the	the	DET
emaj-260	16	93	tourism	tourism	NOUN
emaj-260	16	94	sector	sector	NOUN
emaj-260	16	95	(	(	PUNCT
emaj-260	16	96	andersson	andersson	PROPN
emaj-260	16	97	and	and	CCONJ
emaj-260	16	98	getz	getz	VERB
emaj-260	16	99	,	,	PUNCT
emaj-260	16	100	2009	2009	NUM
emaj-260	16	101	;	;	PUNCT
emaj-260	16	102	demiroz	demiroz	ADJ
emaj-260	16	103	and	and	CCONJ
emaj-260	16	104	ongan	ongan	ADJ
emaj-260	16	105	,	,	PUNCT
emaj-260	16	106	2005	2005	NUM
emaj-260	16	107	)	)	PUNCT
emaj-260	16	108	.	.	PUNCT
emaj-260	17	1	the	the	DET
emaj-260	17	2	tourism	tourism	NOUN
emaj-260	17	3	sector	sector	NOUN
emaj-260	17	4	’s	’s	PART
emaj-260	17	5	current	current	ADJ
emaj-260	17	6	role	role	NOUN
emaj-260	17	7	in	in	ADP
emaj-260	17	8	expanding	expand	VERB
emaj-260	17	9	economic	economic	ADJ
emaj-260	17	10	opportunities	opportunity	NOUN
emaj-260	17	11	present	present	VERB
emaj-260	17	12	a	a	DET
emaj-260	17	13	paradox	paradox	NOUN
emaj-260	17	14	(	(	PUNCT
emaj-260	17	15	ashley	ashley	PROPN
emaj-260	17	16	et	et	PROPN
emaj-260	17	17	al	al	PROPN
emaj-260	17	18	.	.	PROPN
emaj-260	17	19	,	,	PUNCT
emaj-260	17	20	2007	2007	NUM
emaj-260	17	21	;	;	PUNCT
emaj-260	17	22	brida	brida	PROPN
emaj-260	17	23	et	et	PROPN
emaj-260	17	24	al	al	PROPN
emaj-260	17	25	.	.	PROPN
emaj-260	17	26	,	,	PUNCT
emaj-260	17	27	2007	2007	NUM
emaj-260	17	28	)	)	PUNCT
emaj-260	17	29	.	.	PUNCT
emaj-260	18	1	revolving	revolve	VERB
emaj-260	18	2	this	this	DET
emaj-260	18	3	paradox	paradox	NOUN
emaj-260	18	4	offers	offer	VERB
emaj-260	18	5	tourism	tourism	NOUN
emaj-260	18	6	organizations	organization	NOUN
emaj-260	18	7	the	the	DET
emaj-260	18	8	potential	potential	NOUN
emaj-260	18	9	to	to	PART
emaj-260	18	10	develop	develop	VERB
emaj-260	18	11	and	and	CCONJ
emaj-260	18	12	play	play	VERB
emaj-260	18	13	its	its	PRON
emaj-260	18	14	role	role	NOUN
emaj-260	18	15	towards	towards	ADP
emaj-260	18	16	achieving	achieve	VERB
emaj-260	18	17	greater	great	ADJ
emaj-260	18	18	national	national	ADJ
emaj-260	18	19	development	development	NOUN
emaj-260	18	20	.	.	PUNCT
emaj-260	19	1	such	such	DET
emaj-260	19	2	an	an	DET
emaj-260	19	3	orientation	orientation	NOUN
emaj-260	19	4	has	have	AUX
emaj-260	19	5	prompted	prompt	VERB
emaj-260	19	6	hotel	hotel	NOUN
emaj-260	19	7	operators	operator	NOUN
emaj-260	19	8	’	'	PUNCT
emaj-260	19	9	attention	attention	NOUN
emaj-260	19	10	on	on	ADP
emaj-260	19	11	the	the	DET
emaj-260	19	12	need	need	NOUN
emaj-260	19	13	to	to	PART
emaj-260	19	14	improve	improve	VERB
emaj-260	19	15	on	on	ADP
emaj-260	19	16	their	their	PRON
emaj-260	19	17	performance	performance	NOUN
emaj-260	19	18	by	by	ADP
emaj-260	19	19	exploiting	exploit	VERB
emaj-260	19	20	the	the	DET
emaj-260	19	21	potential	potential	NOUN
emaj-260	19	22	of	of	ADP
emaj-260	19	23	increasing	increase	VERB
emaj-260	19	24	their	their	PRON
emaj-260	19	25	client	client	NOUN
emaj-260	19	26	base	base	NOUN
emaj-260	19	27	(	(	PUNCT
emaj-260	19	28	molina	molina	PROPN
emaj-260	19	29	-	-	PUNCT
emaj-260	19	30	azorín	azorín	PROPN
emaj-260	19	31	et	et	PROPN
emaj-260	19	32	al	al	PROPN
emaj-260	19	33	.	.	PROPN
emaj-260	19	34	,	,	PUNCT
emaj-260	19	35	2015	2015	NUM
emaj-260	19	36	;	;	PUNCT
emaj-260	19	37	mcmanus	mcmanus	PROPN
emaj-260	19	38	,	,	PUNCT
emaj-260	19	39	2013	2013	NUM
emaj-260	19	40	)	)	PUNCT
emaj-260	19	41	.	.	PUNCT
emaj-260	20	1	in	in	ADP
emaj-260	20	2	the	the	DET
emaj-260	20	3	wake	wake	NOUN
emaj-260	20	4	of	of	ADP
emaj-260	20	5	growing	grow	VERB
emaj-260	20	6	competition	competition	NOUN
emaj-260	20	7	and	and	CCONJ
emaj-260	20	8	the	the	DET
emaj-260	20	9	pressure	pressure	NOUN
emaj-260	20	10	involved	involve	VERB
emaj-260	20	11	in	in	ADP
emaj-260	20	12	providing	provide	VERB
emaj-260	20	13	customer	customer	NOUN
emaj-260	20	14	satisfaction	satisfaction	NOUN
emaj-260	20	15	,	,	PUNCT
emaj-260	20	16	ceos	ceo	NOUN
emaj-260	20	17	of	of	ADP
emaj-260	20	18	most	most	ADJ
emaj-260	20	19	hotels	hotel	NOUN
emaj-260	20	20	are	be	AUX
emaj-260	20	21	confronted	confront	VERB
emaj-260	20	22	with	with	ADP
emaj-260	20	23	the	the	DET
emaj-260	20	24	reality	reality	NOUN
emaj-260	20	25	of	of	ADP
emaj-260	20	26	adopting	adopt	VERB
emaj-260	20	27	innovations	innovation	NOUN
emaj-260	20	28	(	(	PUNCT
emaj-260	20	29	becerra	becerra	PROPN
emaj-260	20	30	et	et	PROPN
emaj-260	20	31	al	al	PROPN
emaj-260	20	32	.	.	PROPN
emaj-260	20	33	,	,	PUNCT
emaj-260	20	34	2013	2013	NUM
emaj-260	20	35	)	)	PUNCT
emaj-260	20	36	.	.	PUNCT
emaj-260	21	1	customer	customer	NOUN
emaj-260	21	2	relational	relational	ADJ
emaj-260	21	3	satisfaction	satisfaction	NOUN
emaj-260	21	4	is	be	AUX
emaj-260	21	5	the	the	DET
emaj-260	21	6	major	major	ADJ
emaj-260	21	7	objective	objective	NOUN
emaj-260	21	8	of	of	ADP
emaj-260	21	9	businesses	business	NOUN
emaj-260	21	10	in	in	ADP
emaj-260	21	11	the	the	DET
emaj-260	21	12	hotel	hotel	NOUN
emaj-260	21	13	industry	industry	NOUN
emaj-260	21	14	(	(	PUNCT
emaj-260	21	15	satti	satti	PROPN
emaj-260	21	16	et	et	PROPN
emaj-260	21	17	al	al	PROPN
emaj-260	21	18	.	.	PROPN
emaj-260	21	19	,	,	PUNCT
emaj-260	21	20	2020	2020	NUM
emaj-260	21	21	;	;	PUNCT
emaj-260	21	22	berezina	berezina	PROPN
emaj-260	21	23	et	et	PROPN
emaj-260	21	24	al	al	PROPN
emaj-260	21	25	.	.	PROPN
emaj-260	21	26	,	,	PUNCT
emaj-260	21	27	2016	2016	NUM
emaj-260	21	28	;	;	PUNCT
emaj-260	21	29	theodosiou	theodosiou	NOUN
emaj-260	21	30	and	and	CCONJ
emaj-260	21	31	katsikea	katsikea	PROPN
emaj-260	21	32	,	,	PUNCT
emaj-260	21	33	2012	2012	NUM
emaj-260	21	34	)	)	PUNCT
emaj-260	21	35	.	.	PUNCT
emaj-260	22	1	however	however	ADV
emaj-260	22	2	,	,	PUNCT
emaj-260	22	3	to	to	PART
emaj-260	22	4	ensure	ensure	VERB
emaj-260	22	5	performance	performance	NOUN
emaj-260	22	6	through	through	ADP
emaj-260	22	7	satisfied	satisfied	ADJ
emaj-260	22	8	customers	customer	NOUN
emaj-260	22	9	,	,	PUNCT
emaj-260	22	10	it	it	PRON
emaj-260	22	11	is	be	AUX
emaj-260	22	12	required	require	VERB
emaj-260	22	13	for	for	ADP
emaj-260	22	14	service	service	NOUN
emaj-260	22	15	-	-	PUNCT
emaj-260	22	16	firms	firm	NOUN
emaj-260	22	17	including	include	VERB
emaj-260	22	18	hotels	hotel	NOUN
emaj-260	22	19	,	,	PUNCT
emaj-260	22	20	to	to	PART
emaj-260	22	21	understand	understand	VERB
emaj-260	22	22	and	and	CCONJ
emaj-260	22	23	meet	meet	VERB
emaj-260	22	24	the	the	DET
emaj-260	22	25	needs	need	NOUN
emaj-260	22	26	of	of	ADP
emaj-260	22	27	their	their	PRON
emaj-260	22	28	customers	customer	NOUN
emaj-260	22	29	.	.	PUNCT
emaj-260	23	1	it	it	PRON
emaj-260	23	2	has	have	AUX
emaj-260	23	3	,	,	PUNCT
emaj-260	23	4	therefore	therefore	ADV
emaj-260	23	5	,	,	PUNCT
emaj-260	23	6	become	become	VERB
emaj-260	23	7	imperative	imperative	ADJ
emaj-260	23	8	for	for	SCONJ
emaj-260	23	9	hotels	hotel	NOUN
emaj-260	23	10	to	to	PART
emaj-260	23	11	be	be	AUX
emaj-260	23	12	highly	highly	ADV
emaj-260	23	13	responsive	responsive	ADJ
emaj-260	23	14	to	to	ADP
emaj-260	23	15	the	the	DET
emaj-260	23	16	ever	ever	ADV
emaj-260	23	17	changing	change	VERB
emaj-260	23	18	customer	customer	NOUN
emaj-260	23	19	demands	demand	NOUN
emaj-260	23	20	and	and	CCONJ
emaj-260	23	21	their	their	PRON
emaj-260	23	22	expectations	expectation	NOUN
emaj-260	23	23	,	,	PUNCT
emaj-260	23	24	and	and	CCONJ
emaj-260	23	25	seek	seek	VERB
emaj-260	23	26	to	to	PART
emaj-260	23	27	provide	provide	VERB
emaj-260	23	28	high	high	ADJ
emaj-260	23	29	quality	quality	NOUN
emaj-260	23	30	service	service	NOUN
emaj-260	23	31	that	that	PRON
emaj-260	23	32	is	be	AUX
emaj-260	23	33	different	different	ADJ
emaj-260	23	34	in	in	ADP
emaj-260	23	35	order	order	NOUN
emaj-260	23	36	to	to	PART
emaj-260	23	37	ensure	ensure	VERB
emaj-260	23	38	higher	high	ADJ
emaj-260	23	39	customer	customer	NOUN
emaj-260	23	40	based	base	VERB
emaj-260	23	41	performance	performance	NOUN
emaj-260	23	42	(	(	PUNCT
emaj-260	23	43	cheng	cheng	PROPN
emaj-260	23	44	et	et	PROPN
emaj-260	23	45	al	al	PROPN
emaj-260	23	46	.	.	PROPN
emaj-260	23	47	,	,	PUNCT
emaj-260	23	48	2019	2019	NUM
emaj-260	23	49	)	)	PUNCT
emaj-260	23	50	.	.	PUNCT
emaj-260	24	1	in	in	ADP
emaj-260	24	2	order	order	NOUN
emaj-260	24	3	to	to	PART
emaj-260	24	4	achieve	achieve	VERB
emaj-260	24	5	this	this	PRON
emaj-260	24	6	,	,	PUNCT
emaj-260	24	7	hotels	hotel	NOUN
emaj-260	24	8	always	always	ADV
emaj-260	24	9	seek	seek	VERB
emaj-260	24	10	to	to	PART
emaj-260	24	11	package	package	VERB
emaj-260	24	12	their	their	PRON
emaj-260	24	13	services	service	NOUN
emaj-260	24	14	in	in	ADP
emaj-260	24	15	a	a	DET
emaj-260	24	16	manner	manner	NOUN
emaj-260	24	17	that	that	PRON
emaj-260	24	18	is	be	AUX
emaj-260	24	19	close	close	ADJ
emaj-260	24	20	to	to	ADP
emaj-260	24	21	the	the	DET
emaj-260	24	22	variety	variety	NOUN
emaj-260	24	23	of	of	ADP
emaj-260	24	24	expectations	expectation	NOUN
emaj-260	24	25	and	and	CCONJ
emaj-260	24	26	needs	need	VERB
emaj-260	24	27	their	their	PRON
emaj-260	24	28	potential	potential	ADJ
emaj-260	24	29	customers	customer	NOUN
emaj-260	24	30	might	might	AUX
emaj-260	24	31	have	have	VERB
emaj-260	24	32	(	(	PUNCT
emaj-260	24	33	mohsin	mohsin	PROPN
emaj-260	24	34	and	and	CCONJ
emaj-260	24	35	lockyer	lockyer	PROPN
emaj-260	24	36	,	,	PUNCT
emaj-260	24	37	2010	2010	NUM
emaj-260	24	38	)	)	PUNCT
emaj-260	24	39	.	.	PUNCT
emaj-260	25	1	according	accord	VERB
emaj-260	25	2	to	to	ADP
emaj-260	25	3	ladhari	ladhari	PROPN
emaj-260	25	4	et	et	PROPN
emaj-260	25	5	al	al	PROPN
emaj-260	25	6	.	.	PROPN
emaj-260	26	1	(	(	PUNCT
emaj-260	26	2	2011	2011	NUM
emaj-260	26	3	)	)	PUNCT
emaj-260	26	4	,	,	PUNCT
emaj-260	26	5	surviving	survive	VERB
emaj-260	26	6	and	and	CCONJ
emaj-260	26	7	thriving	thrive	VERB
emaj-260	26	8	in	in	ADP
emaj-260	26	9	the	the	DET
emaj-260	26	10	competitive	competitive	ADJ
emaj-260	26	11	hotel	hotel	NOUN
emaj-260	26	12	industry	industry	NOUN
emaj-260	26	13	can	can	AUX
emaj-260	26	14	only	only	ADV
emaj-260	26	15	be	be	AUX
emaj-260	26	16	made	make	VERB
emaj-260	26	17	possible	possible	ADJ
emaj-260	26	18	when	when	SCONJ
emaj-260	26	19	hotels	hotel	NOUN
emaj-260	26	20	obligate	obligate	VERB
emaj-260	26	21	to	to	PART
emaj-260	26	22	exercise	exercise	VERB
emaj-260	26	23	good	good	ADJ
emaj-260	26	24	customer	customer	NOUN
emaj-260	26	25	service	service	NOUN
emaj-260	26	26	in	in	ADP
emaj-260	26	27	their	their	PRON
emaj-260	26	28	operations	operation	NOUN
emaj-260	26	29	.	.	PUNCT
emaj-260	27	1	innovations	innovation	NOUN
emaj-260	27	2	are	be	AUX
emaj-260	27	3	required	require	VERB
emaj-260	27	4	to	to	PART
emaj-260	27	5	improve	improve	VERB
emaj-260	27	6	the	the	DET
emaj-260	27	7	outcomes	outcome	NOUN
emaj-260	27	8	of	of	ADP
emaj-260	27	9	firms	firm	NOUN
emaj-260	27	10	’	’	PART
emaj-260	27	11	service	service	NOUN
emaj-260	27	12	package	package	NOUN
emaj-260	27	13	;	;	PUNCT
emaj-260	27	14	which	which	PRON
emaj-260	27	15	can	can	AUX
emaj-260	27	16	lead	lead	VERB
emaj-260	27	17	to	to	ADP
emaj-260	27	18	a	a	DET
emaj-260	27	19	higher	high	ADJ
emaj-260	27	20	customer	customer	NOUN
emaj-260	27	21	based	base	VERB
emaj-260	27	22	performance	performance	NOUN
emaj-260	27	23	(	(	PUNCT
emaj-260	27	24	campo	campo	PROPN
emaj-260	27	25	et	et	PROPN
emaj-260	27	26	al	al	PROPN
emaj-260	27	27	.	.	PROPN
emaj-260	27	28	,	,	PUNCT
emaj-260	27	29	2014	2014	NUM
emaj-260	27	30	;	;	PUNCT
emaj-260	27	31	hendrayati	hendrayati	NOUN
emaj-260	27	32	,	,	PUNCT
emaj-260	27	33	and	and	CCONJ
emaj-260	27	34	gaffar	gaffar	ADV
emaj-260	27	35	,	,	PUNCT
emaj-260	27	36	2016	2016	NUM
emaj-260	27	37	)	)	PUNCT
emaj-260	27	38	.	.	PUNCT
emaj-260	28	1	this	this	DET
emaj-260	28	2	assertion	assertion	NOUN
emaj-260	28	3	is	be	AUX
emaj-260	28	4	put	put	VERB
emaj-260	28	5	forward	forward	ADV
emaj-260	28	6	by	by	ADP
emaj-260	28	7	zomerdijk	zomerdijk	NOUN
emaj-260	28	8	and	and	CCONJ
emaj-260	28	9	voss	voss	PROPN
emaj-260	28	10	(	(	PUNCT
emaj-260	28	11	2010	2010	NUM
emaj-260	28	12	)	)	PUNCT
emaj-260	28	13	,	,	PUNCT
emaj-260	28	14	who	who	PRON
emaj-260	28	15	argue	argue	VERB
emaj-260	28	16	that	that	SCONJ
emaj-260	28	17	ensuring	ensure	VERB
emaj-260	28	18	quality	quality	NOUN
emaj-260	28	19	delivery	delivery	NOUN
emaj-260	28	20	through	through	ADP
emaj-260	28	21	providing	provide	VERB
emaj-260	28	22	an	an	DET
emaj-260	28	23	enthralling	enthralling	ADJ
emaj-260	28	24	service	service	NOUN
emaj-260	28	25	package	package	NOUN
emaj-260	28	26	is	be	AUX
emaj-260	28	27	one	one	NUM
emaj-260	28	28	way	way	NOUN
emaj-260	28	29	of	of	ADP
emaj-260	28	30	promoting	promote	VERB
emaj-260	28	31	client	client	NOUN
emaj-260	28	32	acquisition	acquisition	NOUN
emaj-260	28	33	.	.	PUNCT
emaj-260	29	1	the	the	DET
emaj-260	29	2	improved	improve	VERB
emaj-260	29	3	service	service	NOUN
emaj-260	29	4	package	package	NOUN
emaj-260	29	5	leads	lead	VERB
emaj-260	29	6	to	to	ADP
emaj-260	29	7	increased	increase	VERB
emaj-260	29	8	levels	level	NOUN
emaj-260	29	9	of	of	ADP
emaj-260	29	10	client	client	NOUN
emaj-260	29	11	loyalty	loyalty	NOUN
emaj-260	29	12	and	and	CCONJ
emaj-260	29	13	satisfaction	satisfaction	NOUN
emaj-260	29	14	,	,	PUNCT
emaj-260	29	15	which	which	PRON
emaj-260	29	16	ultimately	ultimately	ADV
emaj-260	29	17	leads	lead	VERB
emaj-260	29	18	to	to	ADP
emaj-260	29	19	increased	increase	VERB
emaj-260	29	20	profitability	profitability	NOUN
emaj-260	29	21	(	(	PUNCT
emaj-260	29	22	akoğlan	akoğlan	VERB
emaj-260	29	23	kozak	kozak	PROPN
emaj-260	29	24	and	and	CCONJ
emaj-260	29	25	acar	acar	ADJ
emaj-260	29	26	gürel	gürel	NOUN
emaj-260	29	27	,	,	PUNCT
emaj-260	29	28	2015	2015	NUM
emaj-260	29	29	)	)	PUNCT
emaj-260	29	30	.	.	PUNCT
emaj-260	30	1	generally	generally	ADV
emaj-260	30	2	service	service	NOUN
emaj-260	30	3	providers	provider	NOUN
emaj-260	30	4	including	include	VERB
emaj-260	30	5	hotels	hotel	NOUN
emaj-260	30	6	are	be	AUX
emaj-260	30	7	recognizing	recognize	VERB
emaj-260	30	8	the	the	DET
emaj-260	30	9	importance	importance	NOUN
emaj-260	30	10	of	of	ADP
emaj-260	30	11	addressing	address	VERB
emaj-260	30	12	client	client	NOUN
emaj-260	30	13	needs	need	NOUN
emaj-260	30	14	and	and	CCONJ
emaj-260	30	15	expectations	expectation	NOUN
emaj-260	30	16	in	in	ADP
emaj-260	30	17	order	order	NOUN
emaj-260	30	18	to	to	PART
emaj-260	30	19	increase	increase	VERB
emaj-260	30	20	service	service	NOUN
emaj-260	30	21	quality	quality	NOUN
emaj-260	30	22	and	and	CCONJ
emaj-260	30	23	profitability	profitability	NOUN
emaj-260	30	24	(	(	PUNCT
emaj-260	30	25	mohsin	mohsin	PROPN
emaj-260	30	26	and	and	CCONJ
emaj-260	30	27	lockyer	lockyer	PROPN
emaj-260	30	28	,	,	PUNCT
emaj-260	30	29	2010	2010	NUM
emaj-260	30	30	)	)	PUNCT
emaj-260	30	31	.	.	PUNCT
emaj-260	31	1	with	with	ADP
emaj-260	31	2	strong	strong	ADJ
emaj-260	31	3	innovativeness	innovativeness	NOUN
emaj-260	31	4	,	,	PUNCT
emaj-260	31	5	hotels	hotel	NOUN
emaj-260	31	6	can	can	AUX
emaj-260	31	7	continuously	continuously	ADV
emaj-260	31	8	upgrade	upgrade	VERB
emaj-260	31	9	the	the	DET
emaj-260	31	10	quality	quality	NOUN
emaj-260	31	11	of	of	ADP
emaj-260	31	12	their	their	PRON
emaj-260	31	13	service	service	NOUN
emaj-260	31	14	package	package	NOUN
emaj-260	31	15	and	and	CCONJ
emaj-260	31	16	its	its	PRON
emaj-260	31	17	delivery	delivery	NOUN
emaj-260	31	18	;	;	PUNCT
emaj-260	31	19	which	which	PRON
emaj-260	31	20	will	will	AUX
emaj-260	31	21	likely	likely	ADV
emaj-260	31	22	increase	increase	VERB
emaj-260	31	23	the	the	DET
emaj-260	31	24	perception	perception	NOUN
emaj-260	31	25	and	and	CCONJ
emaj-260	31	26	experiences	experience	NOUN
emaj-260	31	27	of	of	ADP
emaj-260	31	28	the	the	DET
emaj-260	31	29	customers	customer	NOUN
emaj-260	31	30	(	(	PUNCT
emaj-260	31	31	martĺnez	martĺnez	PROPN
emaj-260	31	32	-	-	PUNCT
emaj-260	31	33	ros	ros	PROPN
emaj-260	31	34	and	and	CCONJ
emaj-260	31	35	orfila	orfila	NOUN
emaj-260	31	36	-	-	PUNCT
emaj-260	31	37	sintes	sinte	NOUN
emaj-260	31	38	,	,	PUNCT
emaj-260	31	39	2009	2009	NUM
emaj-260	31	40	;	;	PUNCT
emaj-260	31	41	orfila	orfila	NOUN
emaj-260	31	42	-	-	PUNCT
emaj-260	31	43	sintes	sinte	NOUN
emaj-260	31	44	and	and	CCONJ
emaj-260	31	45	mattsson	mattsson	NOUN
emaj-260	31	46	,	,	PUNCT
emaj-260	31	47	2009	2009	NUM
emaj-260	31	48	)	)	PUNCT
emaj-260	31	49	.	.	PUNCT
emaj-260	32	1	despite	despite	SCONJ
emaj-260	32	2	the	the	DET
emaj-260	32	3	importance	importance	NOUN
emaj-260	32	4	of	of	ADP
emaj-260	32	5	innovation	innovation	NOUN
emaj-260	32	6	in	in	ADP
emaj-260	32	7	the	the	DET
emaj-260	32	8	field	field	NOUN
emaj-260	32	9	of	of	ADP
emaj-260	32	10	marketing	marketing	NOUN
emaj-260	32	11	,	,	PUNCT
emaj-260	32	12	literature	literature	NOUN
emaj-260	32	13	has	have	AUX
emaj-260	32	14	not	not	PART
emaj-260	32	15	given	give	VERB
emaj-260	32	16	much	much	ADJ
emaj-260	32	17	attention	attention	NOUN
emaj-260	32	18	to	to	ADP
emaj-260	32	19	the	the	DET
emaj-260	32	20	role	role	NOUN
emaj-260	32	21	of	of	ADP
emaj-260	32	22	brand	brand	NOUN
emaj-260	32	23	innovation	innovation	NOUN
emaj-260	32	24	in	in	ADP
emaj-260	32	25	the	the	DET
emaj-260	32	26	service	service	NOUN
emaj-260	32	27	package	package	NOUN
emaj-260	32	28	and	and	CCONJ
emaj-260	32	29	customer	customer	NOUN
emaj-260	32	30	relations	relation	NOUN
emaj-260	32	31	literature	literature	NOUN
emaj-260	32	32	.	.	PUNCT
emaj-260	33	1	according	accord	VERB
emaj-260	33	2	to	to	ADP
emaj-260	33	3	accra	accra	NOUN
emaj-260	33	4	and	and	CCONJ
emaj-260	33	5	kumasi	kumasi	PROPN
emaj-260	33	6	,	,	PUNCT
emaj-260	33	7	the	the	DET
emaj-260	33	8	capital	capital	NOUN
emaj-260	33	9	and	and	CCONJ
emaj-260	33	10	the	the	DET
emaj-260	33	11	second	second	ADJ
emaj-260	33	12	capital	capital	NOUN
emaj-260	33	13	cities	city	NOUN
emaj-260	33	14	of	of	ADP
emaj-260	33	15	ghana	ghana	PROPN
emaj-260	33	16	respectively	respectively	ADV
emaj-260	33	17	are	be	AUX
emaj-260	33	18	experiencing	experience	VERB
emaj-260	33	19	a	a	DET
emaj-260	33	20	growth	growth	NOUN
emaj-260	33	21	in	in	ADP
emaj-260	33	22	hotel	hotel	NOUN
emaj-260	33	23	industry	industry	NOUN
emaj-260	33	24	(	(	PUNCT
emaj-260	33	25	amoako	amoako	PROPN
emaj-260	33	26	et	et	PROPN
emaj-260	33	27	al	al	PROPN
emaj-260	33	28	.	.	PROPN
emaj-260	33	29	,	,	PUNCT
emaj-260	33	30	2019	2019	NUM
emaj-260	33	31	;	;	PUNCT
emaj-260	33	32	kankam	kankam	PROPN
emaj-260	33	33	-	-	PUNCT
emaj-260	33	34	kwarteng	kwarteng	PROPN
emaj-260	33	35	et	et	PROPN
emaj-260	33	36	al	al	PROPN
emaj-260	33	37	.	.	PROPN
emaj-260	33	38	,	,	PUNCT
emaj-260	33	39	2019	2019	NUM
emaj-260	33	40	)	)	PUNCT
emaj-260	33	41	,	,	PUNCT
emaj-260	33	42	it	it	PRON
emaj-260	33	43	as	as	ADP
emaj-260	33	44	an	an	DET
emaj-260	33	45	opportunistic	opportunistic	ADJ
emaj-260	33	46	response	response	NOUN
emaj-260	33	47	to	to	ADP
emaj-260	33	48	hospitality	hospitality	NOUN
emaj-260	33	49	researchers	researcher	NOUN
emaj-260	33	50	.	.	PUNCT
emaj-260	34	1	the	the	DET
emaj-260	34	2	tourism	tourism	NOUN
emaj-260	34	3	industry	industry	NOUN
emaj-260	34	4	in	in	ADP
emaj-260	34	5	ghana	ghana	PROPN
emaj-260	34	6	is	be	AUX
emaj-260	34	7	projected	project	VERB
emaj-260	34	8	to	to	PART
emaj-260	34	9	grow	grow	VERB
emaj-260	34	10	at	at	ADP
emaj-260	34	11	an	an	DET
emaj-260	34	12	average	average	NOUN
emaj-260	34	13	of	of	ADP
emaj-260	34	14	4.1	4.1	NUM
emaj-260	34	15	%	%	NOUN
emaj-260	34	16	over	over	ADP
emaj-260	34	17	the	the	DET
emaj-260	34	18	next	next	ADJ
emaj-260	34	19	two	two	NUM
emaj-260	34	20	decades	decade	NOUN
emaj-260	34	21	(	(	PUNCT
emaj-260	34	22	ghana	ghana	PROPN
emaj-260	34	23	investment	investment	PROPN
emaj-260	34	24	promotion	promotion	NOUN
emaj-260	34	25	center	center	NOUN
emaj-260	34	26	,	,	PUNCT
emaj-260	34	27	2010	2010	NUM
emaj-260	34	28	)	)	PUNCT
emaj-260	34	29	.	.	PUNCT
emaj-260	35	1	this	this	DET
emaj-260	35	2	growth	growth	NOUN
emaj-260	35	3	suggests	suggest	VERB
emaj-260	35	4	a	a	DET
emaj-260	35	5	growth	growth	NOUN
emaj-260	35	6	in	in	ADP
emaj-260	35	7	the	the	DET
emaj-260	35	8	business	business	NOUN
emaj-260	35	9	of	of	ADP
emaj-260	35	10	hotels	hotel	NOUN
emaj-260	35	11	because	because	SCONJ
emaj-260	35	12	the	the	DET
emaj-260	35	13	more	more	ADJ
emaj-260	35	14	tourists	tourist	NOUN
emaj-260	35	15	who	who	PRON
emaj-260	35	16	visit	visit	VERB
emaj-260	35	17	ghana	ghana	PROPN
emaj-260	35	18	,	,	PUNCT
emaj-260	35	19	the	the	DET
emaj-260	35	20	more	more	ADJ
emaj-260	35	21	hotels	hotel	NOUN
emaj-260	35	22	they	they	PRON
emaj-260	35	23	will	will	AUX
emaj-260	35	24	need	need	VERB
emaj-260	35	25	to	to	PART
emaj-260	35	26	lodge	lodge	VERB
emaj-260	35	27	in	in	ADP
emaj-260	35	28	.	.	PUNCT
emaj-260	36	1	this	this	DET
emaj-260	36	2	growth	growth	NOUN
emaj-260	36	3	also	also	ADV
emaj-260	36	4	implies	imply	VERB
emaj-260	36	5	a	a	DET
emaj-260	36	6	growth	growth	NOUN
emaj-260	36	7	in	in	ADP
emaj-260	36	8	the	the	DET
emaj-260	36	9	revenue	revenue	NOUN
emaj-260	36	10	of	of	ADP
emaj-260	36	11	the	the	DET
emaj-260	36	12	entire	entire	ADJ
emaj-260	36	13	hotel	hotel	NOUN
emaj-260	36	14	industry	industry	NOUN
emaj-260	36	15	,	,	PUNCT
emaj-260	36	16	especially	especially	ADV
emaj-260	36	17	since	since	SCONJ
emaj-260	36	18	hotels	hotel	NOUN
emaj-260	36	19	account	account	VERB
emaj-260	36	20	for	for	ADP
emaj-260	36	21	about	about	ADV
emaj-260	36	22	a	a	DET
emaj-260	36	23	third	third	NOUN
emaj-260	36	24	of	of	ADP
emaj-260	36	25	the	the	DET
emaj-260	36	26	total	total	ADJ
emaj-260	36	27	revenue	revenue	NOUN
emaj-260	36	28	from	from	ADP
emaj-260	36	29	tourism	tourism	NOUN
emaj-260	36	30	.	.	PUNCT
emaj-260	37	1	the	the	DET
emaj-260	37	2	relative	relative	ADJ
emaj-260	37	3	stability	stability	NOUN
emaj-260	37	4	of	of	ADP
emaj-260	37	5	the	the	DET
emaj-260	37	6	ghanaian	ghanaian	ADJ
emaj-260	37	7	political	political	ADJ
emaj-260	37	8	system	system	NOUN
emaj-260	37	9	,	,	PUNCT
emaj-260	37	10	coupled	couple	VERB
emaj-260	37	11	with	with	ADP
emaj-260	37	12	the	the	DET
emaj-260	37	13	continuous	continuous	ADJ
emaj-260	37	14	growth	growth	NOUN
emaj-260	37	15	of	of	ADP
emaj-260	37	16	the	the	DET
emaj-260	37	17	economy	economy	NOUN
emaj-260	37	18	has	have	AUX
emaj-260	37	19	served	serve	VERB
emaj-260	37	20	as	as	ADP
emaj-260	37	21	a	a	DET
emaj-260	37	22	catalyst	catalyst	NOUN
emaj-260	37	23	for	for	ADP
emaj-260	37	24	the	the	DET
emaj-260	37	25	growth	growth	NOUN
emaj-260	37	26	of	of	ADP
emaj-260	37	27	the	the	DET
emaj-260	37	28	hotel	hotel	NOUN
emaj-260	37	29	sector	sector	NOUN
emaj-260	37	30	.	.	PUNCT
emaj-260	38	1	it	it	PRON
emaj-260	38	2	is	be	AUX
emaj-260	38	3	quite	quite	ADV
emaj-260	38	4	alarming	alarming	ADJ
emaj-260	38	5	that	that	PRON
emaj-260	38	6	with	with	ADP
emaj-260	38	7	so	so	ADV
emaj-260	38	8	many	many	ADJ
emaj-260	38	9	hotels	hotel	NOUN
emaj-260	38	10	in	in	ADP
emaj-260	38	11	the	the	DET
emaj-260	38	12	country	country	NOUN
emaj-260	38	13	,	,	PUNCT
emaj-260	38	14	only	only	ADV
emaj-260	38	15	few	few	ADJ
emaj-260	38	16	of	of	ADP
emaj-260	38	17	them	they	PRON
emaj-260	38	18	are	be	AUX
emaj-260	38	19	well	well	ADV
emaj-260	38	20	promoted	promote	VERB
emaj-260	38	21	.	.	PUNCT
emaj-260	39	1	the	the	DET
emaj-260	39	2	researchers	researcher	NOUN
emaj-260	39	3	believe	believe	VERB
emaj-260	39	4	that	that	SCONJ
emaj-260	39	5	service	service	NOUN
emaj-260	39	6	packages	package	NOUN
emaj-260	39	7	and	and	CCONJ
emaj-260	39	8	brand	brand	NOUN
emaj-260	39	9	innovations	innovation	NOUN
emaj-260	39	10	can	can	AUX
emaj-260	39	11	contribute	contribute	VERB
emaj-260	39	12	to	to	ADP
emaj-260	39	13	customer	customer	NOUN
emaj-260	39	14	relational	relational	ADJ
emaj-260	39	15	performance	performance	NOUN
emaj-260	39	16	which	which	PRON
emaj-260	39	17	has	have	VERB
emaj-260	39	18	a	a	DET
emaj-260	39	19	long	long	ADJ
emaj-260	39	20	term	term	NOUN
emaj-260	39	21	effect	effect	NOUN
emaj-260	39	22	of	of	ADP
emaj-260	39	23	the	the	DET
emaj-260	39	24	survival	survival	NOUN
emaj-260	39	25	on	on	ADP
emaj-260	39	26	the	the	DET
emaj-260	39	27	hotel	hotel	NOUN
emaj-260	39	28	industry	industry	NOUN
emaj-260	39	29	.	.	PUNCT
emaj-260	40	1	the	the	DET
emaj-260	40	2	purpose	purpose	NOUN
emaj-260	40	3	of	of	ADP
emaj-260	40	4	the	the	DET
emaj-260	40	5	study	study	NOUN
emaj-260	40	6	,	,	PUNCT
emaj-260	40	7	therefore	therefore	ADV
emaj-260	40	8	,	,	PUNCT
emaj-260	40	9	is	be	AUX
emaj-260	40	10	to	to	PART
emaj-260	40	11	examine	examine	VERB
emaj-260	40	12	the	the	DET
emaj-260	40	13	moderating	moderate	VERB
emaj-260	40	14	effects	effect	NOUN
emaj-260	40	15	of	of	ADP
emaj-260	40	16	brand	brand	NOUN
emaj-260	40	17	innovations	innovation	NOUN
emaj-260	40	18	on	on	ADP
emaj-260	40	19	the	the	DET
emaj-260	40	20	relationship	relationship	NOUN
emaj-260	40	21	between	between	ADP
emaj-260	40	22	service	service	NOUN
emaj-260	40	23	package	package	NOUN
emaj-260	40	24	and	and	CCONJ
emaj-260	40	25	customer	customer	NOUN
emaj-260	40	26	relational	relational	ADJ
emaj-260	40	27	performance	performance	NOUN
emaj-260	40	28	in	in	ADP
emaj-260	40	29	the	the	DET
emaj-260	40	30	hotel	hotel	NOUN
emaj-260	40	31	industry	industry	NOUN
emaj-260	40	32	in	in	ADP
emaj-260	40	33	ghana	ghana	PROPN
emaj-260	40	34	.	.	PUNCT
emaj-260	41	1	ii	ii	PROPN
emaj-260	41	2	.	.	PUNCT
emaj-260	42	1	literature	literature	PROPN
emaj-260	42	2	review	review	PROPN
emaj-260	42	3	and	and	CCONJ
emaj-260	42	4	hypothesis	hypothesis	NOUN
emaj-260	42	5	development	development	NOUN
emaj-260	42	6	effects	effect	NOUN
emaj-260	42	7	of	of	ADP
emaj-260	42	8	brand	brand	NOUN
emaj-260	42	9	innovation	innovation	NOUN
emaj-260	42	10	on	on	ADP
emaj-260	42	11	customer	customer	NOUN
emaj-260	42	12	based	base	VERB
emaj-260	42	13	performance	performance	NOUN
emaj-260	42	14	according	accord	VERB
emaj-260	42	15	to	to	ADP
emaj-260	42	16	literature	literature	NOUN
emaj-260	42	17	,	,	PUNCT
emaj-260	42	18	the	the	DET
emaj-260	42	19	desire	desire	NOUN
emaj-260	42	20	to	to	PART
emaj-260	42	21	provide	provide	VERB
emaj-260	42	22	an	an	DET
emaj-260	42	23	enthralling	enthralling	ADJ
emaj-260	42	24	service	service	NOUN
emaj-260	42	25	experience	experience	NOUN
emaj-260	42	26	to	to	ADP
emaj-260	42	27	customers	customer	NOUN
emaj-260	42	28	in	in	ADP
emaj-260	42	29	order	order	NOUN
emaj-260	42	30	to	to	PART
emaj-260	42	31	increase	increase	VERB
emaj-260	42	32	market	market	NOUN
emaj-260	42	33	value	value	NOUN
emaj-260	42	34	and	and	CCONJ
emaj-260	42	35	competitiveness	competitiveness	NOUN
emaj-260	42	36	,	,	PUNCT
emaj-260	42	37	has	have	AUX
emaj-260	42	38	necessitated	necessitate	VERB
emaj-260	42	39	the	the	DET
emaj-260	42	40	drive	drive	NOUN
emaj-260	42	41	towards	towards	ADP
emaj-260	42	42	brand	brand	NOUN
emaj-260	42	43	innovations	innovation	NOUN
emaj-260	42	44	(	(	PUNCT
emaj-260	42	45	grigoriou	grigoriou	NOUN
emaj-260	42	46	et	et	PROPN
emaj-260	42	47	al	al	PROPN
emaj-260	42	48	.	.	PROPN
emaj-260	42	49	,	,	PUNCT
emaj-260	42	50	2016	2016	NUM
emaj-260	42	51	;	;	PUNCT
emaj-260	42	52	ottenbacher	ottenbacher	NOUN
emaj-260	42	53	and	and	CCONJ
emaj-260	42	54	gnoth	gnoth	NOUN
emaj-260	42	55	,	,	PUNCT
emaj-260	42	56	2005	2005	NUM
emaj-260	42	57	)	)	PUNCT
emaj-260	42	58	.	.	PUNCT
emaj-260	43	1	contemporary	contemporary	ADJ
emaj-260	43	2	organizations	organization	NOUN
emaj-260	43	3	have	have	AUX
emaj-260	43	4	generally	generally	ADV
emaj-260	43	5	pursued	pursue	VERB
emaj-260	43	6	innovations	innovation	NOUN
emaj-260	43	7	in	in	ADP
emaj-260	43	8	order	order	NOUN
emaj-260	43	9	to	to	PART
emaj-260	43	10	provide	provide	VERB
emaj-260	43	11	superior	superior	ADJ
emaj-260	43	12	valued	value	VERB
emaj-260	43	13	services	service	NOUN
emaj-260	43	14	and	and	CCONJ
emaj-260	43	15	products	product	NOUN
emaj-260	43	16	to	to	ADP
emaj-260	43	17	the	the	DET
emaj-260	43	18	market	market	NOUN
emaj-260	43	19	(	(	PUNCT
emaj-260	43	20	wikhamn	wikhamn	X
emaj-260	43	21	et	et	PROPN
emaj-260	43	22	al	al	PROPN
emaj-260	43	23	.	.	PROPN
emaj-260	43	24	,	,	PUNCT
emaj-260	43	25	2018	2018	NUM
emaj-260	43	26	;	;	PUNCT
emaj-260	43	27	orfilasintes	orfilasinte	NOUN
emaj-260	43	28	and	and	CCONJ
emaj-260	43	29	mattsson	mattsson	NOUN
emaj-260	43	30	,	,	PUNCT
emaj-260	43	31	2009	2009	NUM
emaj-260	43	32	;	;	PUNCT
emaj-260	43	33	ottenbacher	ottenbacher	NOUN
emaj-260	43	34	and	and	CCONJ
emaj-260	43	35	gnoth	gnoth	NOUN
emaj-260	43	36	,	,	PUNCT
emaj-260	43	37	2005	2005	NUM
emaj-260	43	38	)	)	PUNCT
emaj-260	43	39	.	.	PUNCT
emaj-260	44	1	the	the	DET
emaj-260	44	2	significant	significant	ADJ
emaj-260	44	3	and	and	CCONJ
emaj-260	44	4	positive	positive	ADJ
emaj-260	44	5	impact	impact	NOUN
emaj-260	44	6	of	of	ADP
emaj-260	44	7	brand	brand	NOUN
emaj-260	44	8	innovations	innovation	NOUN
emaj-260	44	9	is	be	AUX
emaj-260	44	10	well	well	ADV
emaj-260	44	11	recognized	recognize	VERB
emaj-260	44	12	in	in	ADP
emaj-260	44	13	extant	extant	ADJ
emaj-260	44	14	literature	literature	NOUN
emaj-260	44	15	.	.	PUNCT
emaj-260	45	1	researchers	researcher	NOUN
emaj-260	45	2	(	(	PUNCT
emaj-260	45	3	mattsson	mattsson	NOUN
emaj-260	45	4	and	and	CCONJ
emaj-260	45	5	orfila‐sintes	orfila‐sinte	NOUN
emaj-260	45	6	,	,	PUNCT
emaj-260	45	7	2014	2014	NUM
emaj-260	45	8	)	)	PUNCT
emaj-260	45	9	,	,	PUNCT
emaj-260	45	10	explain	explain	VERB
emaj-260	45	11	that	that	SCONJ
emaj-260	45	12	innovativeness	innovativeness	NOUN
emaj-260	45	13	have	have	VERB
emaj-260	45	14	positive	positive	ADJ
emaj-260	45	15	effects	effect	NOUN
emaj-260	45	16	on	on	ADP
emaj-260	45	17	service	service	NOUN
emaj-260	45	18	quality	quality	NOUN
emaj-260	45	19	,	,	PUNCT
emaj-260	45	20	consumer	consumer	NOUN
emaj-260	45	21	preference	preference	NOUN
emaj-260	45	22	,	,	PUNCT
emaj-260	45	23	enterprise	enterprise	NOUN
emaj-260	45	24	’	'	PUNCT
emaj-260	45	25	market	market	NOUN
emaj-260	45	26	value	value	NOUN
emaj-260	45	27	and	and	CCONJ
emaj-260	45	28	share	share	NOUN
emaj-260	45	29	,	,	PUNCT
emaj-260	45	30	employee	employee	NOUN
emaj-260	45	31	productivity	productivity	NOUN
emaj-260	45	32	and	and	CCONJ
emaj-260	45	33	customers	customer	NOUN
emaj-260	45	34	satisfaction	satisfaction	NOUN
emaj-260	45	35	retention	retention	NOUN
emaj-260	45	36	(	(	PUNCT
emaj-260	45	37	ballantine	ballantine	PROPN
emaj-260	45	38	,	,	PUNCT
emaj-260	45	39	2005	2005	NUM
emaj-260	45	40	)	)	PUNCT
emaj-260	45	41	.	.	PUNCT
emaj-260	46	1	a	a	DET
emaj-260	46	2	brand	brand	NOUN
emaj-260	46	3	is	be	AUX
emaj-260	46	4	expected	expect	VERB
emaj-260	46	5	to	to	PART
emaj-260	46	6	have	have	VERB
emaj-260	46	7	effect	effect	NOUN
emaj-260	46	8	on	on	ADP
emaj-260	46	9	consumer	consumer	NOUN
emaj-260	46	10	behavior	behavior	NOUN
emaj-260	46	11	towards	towards	ADP
emaj-260	46	12	consumption	consumption	NOUN
emaj-260	46	13	by	by	ADP
emaj-260	46	14	means	mean	NOUN
emaj-260	46	15	of	of	ADP
emaj-260	46	16	presenting	present	VERB
emaj-260	46	17	innovations	innovation	NOUN
emaj-260	46	18	in	in	ADP
emaj-260	46	19	services	service	NOUN
emaj-260	46	20	that	that	PRON
emaj-260	46	21	encompass	encompass	VERB
emaj-260	46	22	unique	unique	ADJ
emaj-260	46	23	attributes	attribute	NOUN
emaj-260	46	24	likened	liken	VERB
emaj-260	46	25	to	to	ADP
emaj-260	46	26	other	other	ADJ
emaj-260	46	27	brands	brand	NOUN
emaj-260	46	28	(	(	PUNCT
emaj-260	46	29	grigoriou	grigoriou	PROPN
emaj-260	46	30	et	et	PROPN
emaj-260	46	31	al	al	PROPN
emaj-260	46	32	.	.	PROPN
emaj-260	46	33	,	,	PUNCT
emaj-260	46	34	2016	2016	NUM
emaj-260	46	35	;	;	PUNCT
emaj-260	46	36	paek	paek	PROPN
emaj-260	46	37	and	and	CCONJ
emaj-260	46	38	lee	lee	PROPN
emaj-260	46	39	,	,	PUNCT
emaj-260	46	40	2018	2018	NUM
emaj-260	46	41	)	)	PUNCT
emaj-260	46	42	.	.	PUNCT
emaj-260	47	1	in	in	ADP
emaj-260	47	2	an	an	DET
emaj-260	47	3	environment	environment	NOUN
emaj-260	47	4	with	with	ADP
emaj-260	47	5	diverse	diverse	ADJ
emaj-260	47	6	brands	brand	NOUN
emaj-260	47	7	,	,	PUNCT
emaj-260	47	8	firms	firm	NOUN
emaj-260	47	9	’	'	PUNCT
emaj-260	47	10	innovativeness	innovativeness	NOUN
emaj-260	47	11	https://www.emerald.com/insight/search?q=asad%20mohsin	https://www.emerald.com/insight/search?q=asad%20mohsin	PROPN
emaj-260	47	12	https://www.emerald.com/insight/search?q=tim%20lockyer	https://www.emerald.com/insight/search?q=tim%20lockyer	PROPN
emaj-260	47	13	https://www.emerald.com/insight/search?q=tim%20lockyer	https://www.emerald.com/insight/search?q=tim%20lockyer	PROPN
emaj-260	47	14	https://www.emerald.com/insight/search?q=asad%20mohsin	https://www.emerald.com/insight/search?q=asad%20mohsin	PROPN
emaj-260	47	15	https://www.emerald.com/insight/search?q=tim%20lockyer	https://www.emerald.com/insight/search?q=tim%20lockyer	PROPN
emaj-260	47	16	volume	volume	NOUN
emaj-260	47	17	12	12	NUM
emaj-260	47	18	no	no	DET
emaj-260	47	19	2	2	NUM
emaj-260	47	20	(	(	PUNCT
emaj-260	47	21	2022	2022	NUM
emaj-260	47	22	)	)	PUNCT
emaj-260	47	23	|	|	ADV
emaj-260	47	24	issn	issn	VERB
emaj-260	47	25	2158	2158	NUM
emaj-260	47	26	-	-	SYM
emaj-260	47	27	8708	8708	NUM
emaj-260	47	28	(	(	PUNCT
emaj-260	47	29	online	online	NOUN
emaj-260	47	30	)	)	PUNCT
emaj-260	47	31	|	|	ADV
emaj-260	47	32	doi	doi	X
emaj-260	47	33	10.5195	10.5195	NUM
emaj-260	47	34	/	/	SYM
emaj-260	47	35	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	48	1	|	|	ADV
emaj-260	48	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-260	48	3	collins	collins	PROPN
emaj-260	48	4	kankam	kankam	PROPN
emaj-260	48	5	-	-	PUNCT
emaj-260	48	6	kwarteng	kwarteng	PROPN
emaj-260	48	7	,	,	PUNCT
emaj-260	48	8	ofosu	ofosu	PROPN
emaj-260	48	9	amofah	amofah	PROPN
emaj-260	48	10	,	,	PUNCT
emaj-260	48	11	francis	francis	PROPN
emaj-260	48	12	osei	osei	PROPN
emaj-260	48	13	,	,	PUNCT
emaj-260	48	14	barbara	barbara	PROPN
emaj-260	48	15	osman	osman	PROPN
emaj-260	48	16	emerging	emerge	VERB
emaj-260	48	17	markets	market	NOUN
emaj-260	48	18	journal	journal	NOUN
emaj-260	48	19	|	|	ADV
emaj-260	48	20	p	p	NOUN
emaj-260	48	21	a	a	DET
emaj-260	48	22	g	g	NOUN
emaj-260	48	23	e	e	NOUN
emaj-260	48	24	1	1	NUM
emaj-260	48	25	1	1	NUM
emaj-260	48	26	represent	represent	VERB
emaj-260	48	27	a	a	DET
emaj-260	48	28	key	key	ADJ
emaj-260	48	29	element	element	NOUN
emaj-260	48	30	for	for	ADP
emaj-260	48	31	the	the	DET
emaj-260	48	32	enterprise	enterprise	NOUN
emaj-260	48	33	success	success	NOUN
emaj-260	48	34	(	(	PUNCT
emaj-260	48	35	kiani	kiani	PROPN
emaj-260	48	36	et	et	PROPN
emaj-260	48	37	al	al	PROPN
emaj-260	48	38	.	.	PROPN
emaj-260	48	39	,	,	PUNCT
emaj-260	48	40	2019	2019	NUM
emaj-260	48	41	;	;	PUNCT
emaj-260	48	42	ottenbacher	ottenbacher	NOUN
emaj-260	48	43	and	and	CCONJ
emaj-260	48	44	gnoth	gnoth	NOUN
emaj-260	48	45	,	,	PUNCT
emaj-260	48	46	2005	2005	NUM
emaj-260	48	47	)	)	PUNCT
emaj-260	48	48	.	.	PUNCT
emaj-260	49	1	improving	improve	VERB
emaj-260	49	2	the	the	DET
emaj-260	49	3	quality	quality	NOUN
emaj-260	49	4	of	of	ADP
emaj-260	49	5	the	the	DET
emaj-260	49	6	service	service	NOUN
emaj-260	49	7	brand	brand	NOUN
emaj-260	49	8	through	through	ADP
emaj-260	49	9	innovation	innovation	NOUN
emaj-260	49	10	enhances	enhance	VERB
emaj-260	49	11	the	the	DET
emaj-260	49	12	quality	quality	NOUN
emaj-260	49	13	of	of	ADP
emaj-260	49	14	the	the	DET
emaj-260	49	15	rendered	render	VERB
emaj-260	49	16	service	service	NOUN
emaj-260	49	17	which	which	PRON
emaj-260	49	18	leads	lead	VERB
emaj-260	49	19	to	to	ADP
emaj-260	49	20	a	a	DET
emaj-260	49	21	higher	high	ADJ
emaj-260	49	22	customer	customer	NOUN
emaj-260	49	23	satisfaction	satisfaction	NOUN
emaj-260	49	24	(	(	PUNCT
emaj-260	49	25	kankam	kankam	PROPN
emaj-260	49	26	-	-	PUNCT
emaj-260	49	27	kwarteng	kwarteng	PROPN
emaj-260	49	28	and	and	CCONJ
emaj-260	49	29	donkor	donkor	PROPN
emaj-260	49	30	,	,	PUNCT
emaj-260	49	31	2016	2016	NUM
emaj-260	49	32	)	)	PUNCT
emaj-260	49	33	.	.	PUNCT
emaj-260	50	1	while	while	SCONJ
emaj-260	50	2	many	many	ADJ
emaj-260	50	3	measures	measure	NOUN
emaj-260	50	4	compete	compete	VERB
emaj-260	50	5	for	for	ADP
emaj-260	50	6	attention	attention	NOUN
emaj-260	50	7	in	in	ADP
emaj-260	50	8	evaluating	evaluate	VERB
emaj-260	50	9	marketing	marketing	NOUN
emaj-260	50	10	performance	performance	NOUN
emaj-260	50	11	,	,	PUNCT
emaj-260	50	12	customer	customer	NOUN
emaj-260	50	13	-	-	PUNCT
emaj-260	50	14	based	base	VERB
emaj-260	50	15	performance	performance	NOUN
emaj-260	50	16	stands	stand	VERB
emaj-260	50	17	out	out	ADP
emaj-260	50	18	in	in	ADP
emaj-260	50	19	bagging	bag	VERB
emaj-260	50	20	the	the	DET
emaj-260	50	21	usefulness	usefulness	NOUN
emaj-260	50	22	of	of	ADP
emaj-260	50	23	the	the	DET
emaj-260	50	24	enterprise	enterprise	NOUN
emaj-260	50	25	’	'	PUNCT
emaj-260	50	26	marketing	marketing	NOUN
emaj-260	50	27	operations	operation	NOUN
emaj-260	50	28	and	and	CCONJ
emaj-260	50	29	is	be	AUX
emaj-260	50	30	estimated	estimate	VERB
emaj-260	50	31	through	through	ADP
emaj-260	50	32	activities	activity	NOUN
emaj-260	50	33	to	to	PART
emaj-260	50	34	develop	develop	VERB
emaj-260	50	35	customers	customer	NOUN
emaj-260	50	36	’	’	PART
emaj-260	50	37	relationship	relationship	NOUN
emaj-260	50	38	management	management	NOUN
emaj-260	50	39	and	and	CCONJ
emaj-260	50	40	specifically	specifically	ADV
emaj-260	50	41	monitoring	monitor	VERB
emaj-260	50	42	and	and	CCONJ
emaj-260	50	43	evaluating	evaluate	VERB
emaj-260	50	44	profitability	profitability	NOUN
emaj-260	50	45	accrued	accrue	VERB
emaj-260	50	46	from	from	ADP
emaj-260	50	47	customers	customer	NOUN
emaj-260	50	48	(	(	PUNCT
emaj-260	50	49	hankinson	hankinson	PROPN
emaj-260	50	50	,	,	PUNCT
emaj-260	50	51	2012	2012	NUM
emaj-260	50	52	)	)	PUNCT
emaj-260	50	53	.	.	PUNCT
emaj-260	51	1	customer	customer	NOUN
emaj-260	51	2	based	base	VERB
emaj-260	51	3	performance	performance	NOUN
emaj-260	51	4	is	be	AUX
emaj-260	51	5	an	an	DET
emaj-260	51	6	important	important	ADJ
emaj-260	51	7	concept	concept	NOUN
emaj-260	51	8	that	that	PRON
emaj-260	51	9	reflects	reflect	VERB
emaj-260	51	10	the	the	DET
emaj-260	51	11	management	management	NOUN
emaj-260	51	12	’s	’s	PART
emaj-260	51	13	perceptions	perception	NOUN
emaj-260	51	14	of	of	ADP
emaj-260	51	15	the	the	DET
emaj-260	51	16	extent	extent	NOUN
emaj-260	51	17	to	to	PART
emaj-260	51	18	which	which	PRON
emaj-260	51	19	the	the	DET
emaj-260	51	20	firm	firm	NOUN
emaj-260	51	21	has	have	AUX
emaj-260	51	22	managed	manage	VERB
emaj-260	51	23	to	to	PART
emaj-260	51	24	deliver	deliver	VERB
emaj-260	51	25	excellence	excellence	NOUN
emaj-260	51	26	in	in	ADP
emaj-260	51	27	satisfying	satisfy	VERB
emaj-260	51	28	,	,	PUNCT
emaj-260	51	29	developing	develop	VERB
emaj-260	51	30	and	and	CCONJ
emaj-260	51	31	maintaining	maintain	VERB
emaj-260	51	32	customers	customer	NOUN
emaj-260	51	33	,	,	PUNCT
emaj-260	51	34	and	and	CCONJ
emaj-260	51	35	profitability	profitability	NOUN
emaj-260	51	36	analysis	analysis	NOUN
emaj-260	51	37	which	which	PRON
emaj-260	51	38	is	be	AUX
emaj-260	51	39	also	also	ADV
emaj-260	51	40	an	an	DET
emaj-260	51	41	essential	essential	ADJ
emaj-260	51	42	indicator	indicator	NOUN
emaj-260	51	43	for	for	ADP
emaj-260	51	44	future	future	ADJ
emaj-260	51	45	decision	decision	NOUN
emaj-260	51	46	-	-	PUNCT
emaj-260	51	47	making	making	NOUN
emaj-260	51	48	(	(	PUNCT
emaj-260	51	49	cheraghalizadeh	cheraghalizadeh	NOUN
emaj-260	51	50	&	&	CCONJ
emaj-260	51	51	tümer	tümer	NOUN
emaj-260	51	52	,	,	PUNCT
emaj-260	51	53	2017	2017	NUM
emaj-260	51	54	;	;	PUNCT
emaj-260	51	55	neslin	neslin	PROPN
emaj-260	51	56	et	et	PROPN
emaj-260	51	57	al	al	PROPN
emaj-260	51	58	.	.	PROPN
emaj-260	51	59	,	,	PUNCT
emaj-260	51	60	2006	2006	NUM
emaj-260	51	61	;	;	PUNCT
emaj-260	51	62	nwokah	nwokah	NOUN
emaj-260	51	63	,	,	PUNCT
emaj-260	51	64	2008	2008	NUM
emaj-260	51	65	)	)	PUNCT
emaj-260	51	66	.	.	PUNCT
emaj-260	52	1	notwithstanding	notwithstanding	ADP
emaj-260	52	2	its	its	PRON
emaj-260	52	3	significance	significance	NOUN
emaj-260	52	4	,	,	PUNCT
emaj-260	52	5	brand	brand	NOUN
emaj-260	52	6	innovations	innovation	NOUN
emaj-260	52	7	and	and	CCONJ
emaj-260	52	8	their	their	PRON
emaj-260	52	9	relationship	relationship	NOUN
emaj-260	52	10	with	with	ADP
emaj-260	52	11	customer	customer	NOUN
emaj-260	52	12	based	base	VERB
emaj-260	52	13	performances	performance	NOUN
emaj-260	52	14	is	be	AUX
emaj-260	52	15	a	a	DET
emaj-260	52	16	major	major	ADJ
emaj-260	52	17	problem	problem	NOUN
emaj-260	52	18	confronting	confront	VERB
emaj-260	52	19	the	the	DET
emaj-260	52	20	hospitality	hospitality	NOUN
emaj-260	52	21	industry	industry	NOUN
emaj-260	52	22	globally	globally	ADV
emaj-260	52	23	(	(	PUNCT
emaj-260	52	24	ottenbacher	ottenbacher	NOUN
emaj-260	52	25	and	and	CCONJ
emaj-260	52	26	gnoth	gnoth	NOUN
emaj-260	52	27	,	,	PUNCT
emaj-260	52	28	2005	2005	NUM
emaj-260	52	29	)	)	PUNCT
emaj-260	52	30	.	.	PUNCT
emaj-260	53	1	it	it	PRON
emaj-260	53	2	can	can	AUX
emaj-260	53	3	therefore	therefore	ADV
emaj-260	53	4	be	be	AUX
emaj-260	53	5	hypothesized	hypothesize	VERB
emaj-260	53	6	as	as	SCONJ
emaj-260	53	7	follows	follow	VERB
emaj-260	53	8	:	:	PUNCT
emaj-260	53	9	h1	h1	NOUN
emaj-260	53	10	:	:	PUNCT
emaj-260	53	11	brand	brand	NOUN
emaj-260	53	12	innovation	innovation	NOUN
emaj-260	53	13	has	have	VERB
emaj-260	53	14	a	a	DET
emaj-260	53	15	positive	positive	ADJ
emaj-260	53	16	and	and	CCONJ
emaj-260	53	17	significant	significant	ADJ
emaj-260	53	18	impact	impact	NOUN
emaj-260	53	19	on	on	ADP
emaj-260	53	20	customer	customer	NOUN
emaj-260	53	21	based	base	VERB
emaj-260	53	22	profit	profit	NOUN
emaj-260	53	23	performance	performance	NOUN
emaj-260	53	24	.	.	PUNCT
emaj-260	54	1	h2	h2	NOUN
emaj-260	54	2	:	:	PUNCT
emaj-260	54	3	brand	brand	NOUN
emaj-260	54	4	innovation	innovation	NOUN
emaj-260	54	5	has	have	VERB
emaj-260	54	6	a	a	DET
emaj-260	54	7	positive	positive	ADJ
emaj-260	54	8	and	and	CCONJ
emaj-260	54	9	significant	significant	ADJ
emaj-260	54	10	impact	impact	NOUN
emaj-260	54	11	on	on	ADP
emaj-260	54	12	customer	customer	NOUN
emaj-260	54	13	relational	relational	ADJ
emaj-260	54	14	performance	performance	NOUN
emaj-260	54	15	.	.	PUNCT
emaj-260	55	1	effects	effect	NOUN
emaj-260	55	2	of	of	ADP
emaj-260	55	3	service	service	NOUN
emaj-260	55	4	package	package	NOUN
emaj-260	55	5	on	on	ADP
emaj-260	55	6	customer	customer	NOUN
emaj-260	55	7	based	base	VERB
emaj-260	55	8	performance	performance	NOUN
emaj-260	55	9	according	accord	VERB
emaj-260	55	10	to	to	ADP
emaj-260	55	11	literature	literature	NOUN
emaj-260	55	12	,	,	PUNCT
emaj-260	55	13	the	the	DET
emaj-260	55	14	total	total	ADJ
emaj-260	55	15	service	service	NOUN
emaj-260	55	16	experience	experience	NOUN
emaj-260	55	17	obtained	obtain	VERB
emaj-260	55	18	through	through	ADP
emaj-260	55	19	the	the	DET
emaj-260	55	20	service	service	NOUN
emaj-260	55	21	package	package	NOUN
emaj-260	55	22	has	have	VERB
emaj-260	55	23	an	an	DET
emaj-260	55	24	effect	effect	NOUN
emaj-260	55	25	on	on	ADP
emaj-260	55	26	customer	customer	NOUN
emaj-260	55	27	based	base	VERB
emaj-260	55	28	performance	performance	NOUN
emaj-260	55	29	(	(	PUNCT
emaj-260	55	30	edvardsson	edvardsson	NOUN
emaj-260	55	31	et	et	PROPN
emaj-260	55	32	al	al	PROPN
emaj-260	55	33	.	.	PROPN
emaj-260	55	34	,	,	PUNCT
emaj-260	55	35	2005	2005	NUM
emaj-260	55	36	)	)	PUNCT
emaj-260	55	37	.	.	PUNCT
emaj-260	56	1	service	service	NOUN
emaj-260	56	2	packages	package	NOUN
emaj-260	56	3	that	that	PRON
emaj-260	56	4	focus	focus	VERB
emaj-260	56	5	on	on	ADP
emaj-260	56	6	providing	provide	VERB
emaj-260	56	7	significant	significant	ADJ
emaj-260	56	8	service	service	NOUN
emaj-260	56	9	experiences	experience	NOUN
emaj-260	56	10	are	be	AUX
emaj-260	56	11	likely	likely	ADJ
emaj-260	56	12	to	to	PART
emaj-260	56	13	prompt	prompt	VERB
emaj-260	56	14	customer	customer	NOUN
emaj-260	56	15	reactions	reaction	NOUN
emaj-260	56	16	intentions	intention	NOUN
emaj-260	56	17	(	(	PUNCT
emaj-260	56	18	akoğlan	akoğlan	VERB
emaj-260	56	19	kozak	kozak	PROPN
emaj-260	56	20	and	and	CCONJ
emaj-260	56	21	acar	acar	ADJ
emaj-260	56	22	gürel	gürel	NOUN
emaj-260	56	23	,	,	PUNCT
emaj-260	56	24	2015	2015	NUM
emaj-260	56	25	;	;	PUNCT
emaj-260	57	1	baker	baker	PROPN
emaj-260	57	2	et	et	PROPN
emaj-260	57	3	al	al	PROPN
emaj-260	57	4	.	.	PROPN
emaj-260	57	5	,	,	PUNCT
emaj-260	57	6	2002	2002	NUM
emaj-260	57	7	)	)	PUNCT
emaj-260	57	8	.	.	PUNCT
emaj-260	58	1	a	a	DET
emaj-260	58	2	service	service	NOUN
emaj-260	58	3	package	package	NOUN
emaj-260	58	4	arranged	arrange	VERB
emaj-260	58	5	by	by	ADP
emaj-260	58	6	a	a	DET
emaj-260	58	7	hotel	hotel	NOUN
emaj-260	58	8	at	at	ADP
emaj-260	58	9	an	an	DET
emaj-260	58	10	inclusive	inclusive	ADJ
emaj-260	58	11	price	price	NOUN
emaj-260	58	12	with	with	ADP
emaj-260	58	13	the	the	DET
emaj-260	58	14	provision	provision	NOUN
emaj-260	58	15	of	of	ADP
emaj-260	58	16	transportation	transportation	NOUN
emaj-260	58	17	,	,	PUNCT
emaj-260	58	18	food	food	NOUN
emaj-260	58	19	and	and	CCONJ
emaj-260	58	20	lodging	lodging	NOUN
emaj-260	58	21	services	service	NOUN
emaj-260	58	22	as	as	ADV
emaj-260	58	23	well	well	ADV
emaj-260	58	24	as	as	ADP
emaj-260	58	25	security	security	NOUN
emaj-260	58	26	,	,	PUNCT
emaj-260	58	27	recreational	recreational	ADJ
emaj-260	58	28	and	and	CCONJ
emaj-260	58	29	aesthetic	aesthetic	ADJ
emaj-260	58	30	services	service	NOUN
emaj-260	58	31	creates	create	VERB
emaj-260	58	32	a	a	DET
emaj-260	58	33	memorable	memorable	ADJ
emaj-260	58	34	and	and	CCONJ
emaj-260	58	35	comfortable	comfortable	ADJ
emaj-260	58	36	atmosphere	atmosphere	NOUN
emaj-260	58	37	.	.	PUNCT
emaj-260	59	1	there	there	PRON
emaj-260	59	2	has	have	AUX
emaj-260	59	3	been	be	AUX
emaj-260	59	4	a	a	DET
emaj-260	59	5	great	great	ADJ
emaj-260	59	6	demand	demand	NOUN
emaj-260	59	7	for	for	ADP
emaj-260	59	8	more	more	ADJ
emaj-260	59	9	personalized	personalized	ADJ
emaj-260	59	10	services	service	NOUN
emaj-260	59	11	that	that	PRON
emaj-260	59	12	are	be	AUX
emaj-260	59	13	specifically	specifically	ADV
emaj-260	59	14	tailored	tailor	VERB
emaj-260	59	15	to	to	ADP
emaj-260	59	16	the	the	DET
emaj-260	59	17	individual	individual	ADJ
emaj-260	59	18	customer	customer	NOUN
emaj-260	59	19	and	and	CCONJ
emaj-260	59	20	business	business	NOUN
emaj-260	59	21	requirement	requirement	NOUN
emaj-260	59	22	(	(	PUNCT
emaj-260	59	23	odekerken‐schröder	odekerken‐schröder	NOUN
emaj-260	59	24	et	et	PROPN
emaj-260	59	25	al	al	PROPN
emaj-260	59	26	.	.	PROPN
emaj-260	59	27	,	,	PUNCT
emaj-260	59	28	2003	2003	NUM
emaj-260	59	29	)	)	PUNCT
emaj-260	59	30	.	.	PUNCT
emaj-260	60	1	due	due	ADP
emaj-260	60	2	to	to	ADP
emaj-260	60	3	the	the	DET
emaj-260	60	4	complexities	complexity	NOUN
emaj-260	60	5	in	in	ADP
emaj-260	60	6	consumer	consumer	NOUN
emaj-260	60	7	preferences	preference	NOUN
emaj-260	60	8	,	,	PUNCT
emaj-260	60	9	practitioners	practitioner	NOUN
emaj-260	60	10	in	in	ADP
emaj-260	60	11	the	the	DET
emaj-260	60	12	hospitality	hospitality	NOUN
emaj-260	60	13	industry	industry	NOUN
emaj-260	60	14	including	include	VERB
emaj-260	60	15	hotels	hotel	NOUN
emaj-260	60	16	have	have	AUX
emaj-260	60	17	learnt	learn	VERB
emaj-260	60	18	to	to	PART
emaj-260	60	19	develop	develop	VERB
emaj-260	60	20	creative	creative	ADJ
emaj-260	60	21	ways	way	NOUN
emaj-260	60	22	of	of	ADP
emaj-260	60	23	bundling	bundle	VERB
emaj-260	60	24	different	different	ADJ
emaj-260	60	25	compartment	compartment	NOUN
emaj-260	60	26	of	of	ADP
emaj-260	60	27	their	their	PRON
emaj-260	60	28	services	service	NOUN
emaj-260	60	29	to	to	ADP
emaj-260	60	30	their	their	PRON
emaj-260	60	31	customers	customer	NOUN
emaj-260	60	32	(	(	PUNCT
emaj-260	60	33	fischer	fischer	PROPN
emaj-260	60	34	et	et	PROPN
emaj-260	60	35	al	al	PROPN
emaj-260	60	36	.	.	PROPN
emaj-260	60	37	,	,	PUNCT
emaj-260	60	38	2017	2017	NUM
emaj-260	60	39	)	)	PUNCT
emaj-260	60	40	.	.	PUNCT
emaj-260	61	1	the	the	DET
emaj-260	61	2	form	form	NOUN
emaj-260	61	3	and	and	CCONJ
emaj-260	61	4	nature	nature	NOUN
emaj-260	61	5	of	of	ADP
emaj-260	61	6	service	service	NOUN
emaj-260	61	7	package	package	NOUN
emaj-260	61	8	offered	offer	VERB
emaj-260	61	9	have	have	AUX
emaj-260	61	10	been	be	AUX
emaj-260	61	11	geared	gear	VERB
emaj-260	61	12	towards	towards	ADP
emaj-260	61	13	providing	provide	VERB
emaj-260	61	14	an	an	DET
emaj-260	61	15	enthralling	enthralling	ADJ
emaj-260	61	16	and	and	CCONJ
emaj-260	61	17	complete	complete	ADJ
emaj-260	61	18	service	service	NOUN
emaj-260	61	19	experience	experience	NOUN
emaj-260	61	20	to	to	ADP
emaj-260	61	21	clients	client	NOUN
emaj-260	61	22	to	to	PART
emaj-260	61	23	meet	meet	VERB
emaj-260	61	24	all	all	DET
emaj-260	61	25	the	the	DET
emaj-260	61	26	potential	potential	ADJ
emaj-260	61	27	needs	need	NOUN
emaj-260	61	28	of	of	ADP
emaj-260	61	29	customers	customer	NOUN
emaj-260	61	30	(	(	PUNCT
emaj-260	61	31	shaw	shaw	PROPN
emaj-260	61	32	et	et	PROPN
emaj-260	61	33	al	al	PROPN
emaj-260	61	34	.	.	PROPN
emaj-260	61	35	,	,	PUNCT
emaj-260	61	36	2011	2011	NUM
emaj-260	61	37	)	)	PUNCT
emaj-260	61	38	.	.	PUNCT
emaj-260	62	1	concepts	concept	NOUN
emaj-260	62	2	such	such	ADJ
emaj-260	62	3	as	as	ADP
emaj-260	62	4	customer	customer	NOUN
emaj-260	62	5	orientation	orientation	NOUN
emaj-260	62	6	,	,	PUNCT
emaj-260	62	7	staying	stay	VERB
emaj-260	62	8	close	close	ADV
emaj-260	62	9	to	to	ADP
emaj-260	62	10	the	the	DET
emaj-260	62	11	customers	customer	NOUN
emaj-260	62	12	,	,	PUNCT
emaj-260	62	13	customer	customer	NOUN
emaj-260	62	14	segmentation	segmentation	NOUN
emaj-260	62	15	and	and	CCONJ
emaj-260	62	16	niche	niche	NOUN
emaj-260	62	17	marketing	marketing	NOUN
emaj-260	62	18	,	,	PUNCT
emaj-260	62	19	customer	customer	NOUN
emaj-260	62	20	as	as	ADP
emaj-260	62	21	co	co	NOUN
emaj-260	62	22	-	-	NOUN
emaj-260	62	23	producer	producer	NOUN
emaj-260	62	24	(	(	PUNCT
emaj-260	62	25	patel	patel	PROPN
emaj-260	62	26	et	et	PROPN
emaj-260	62	27	al	al	PROPN
emaj-260	62	28	.	.	PROPN
emaj-260	62	29	,	,	PUNCT
emaj-260	62	30	2013	2013	NUM
emaj-260	62	31	;	;	PUNCT
emaj-260	62	32	wikstrom	wikstrom	NOUN
emaj-260	62	33	,	,	PUNCT
emaj-260	62	34	1996	1996	NUM
emaj-260	62	35	)	)	PUNCT
emaj-260	62	36	,	,	PUNCT
emaj-260	62	37	value	value	NOUN
emaj-260	62	38	co	co	NOUN
emaj-260	62	39	-	-	NOUN
emaj-260	62	40	production	production	NOUN
emaj-260	62	41	,	,	PUNCT
emaj-260	62	42	critical	critical	ADJ
emaj-260	62	43	co	co	NOUN
emaj-260	62	44	-	-	NOUN
emaj-260	62	45	developer	developer	NOUN
emaj-260	62	46	of	of	ADP
emaj-260	62	47	knowledge	knowledge	NOUN
emaj-260	62	48	and	and	CCONJ
emaj-260	62	49	competence	competence	NOUN
emaj-260	62	50	(	(	PUNCT
emaj-260	62	51	sivula	sivula	NOUN
emaj-260	62	52	et	et	PROPN
emaj-260	62	53	al	al	PROPN
emaj-260	62	54	.	.	PROPN
emaj-260	62	55	,	,	PUNCT
emaj-260	62	56	1997	1997	NUM
emaj-260	62	57	)	)	PUNCT
emaj-260	62	58	and	and	CCONJ
emaj-260	62	59	coopting	coopte	VERB
emaj-260	62	60	customer	customer	NOUN
emaj-260	62	61	knowledge	knowledge	NOUN
emaj-260	62	62	(	(	PUNCT
emaj-260	62	63	gibbert	gibbert	PROPN
emaj-260	62	64	et	et	PROPN
emaj-260	62	65	al	al	PROPN
emaj-260	62	66	.	.	PROPN
emaj-260	62	67	,	,	PUNCT
emaj-260	62	68	2001	2001	NUM
emaj-260	62	69	)	)	PUNCT
emaj-260	62	70	,	,	PUNCT
emaj-260	62	71	all	all	PRON
emaj-260	62	72	point	point	VERB
emaj-260	62	73	to	to	ADP
emaj-260	62	74	the	the	DET
emaj-260	62	75	much	much	ADV
emaj-260	62	76	more	more	ADV
emaj-260	62	77	significant	significant	ADJ
emaj-260	62	78	role	role	NOUN
emaj-260	62	79	of	of	ADP
emaj-260	62	80	customers	customer	NOUN
emaj-260	62	81	in	in	ADP
emaj-260	62	82	business	business	NOUN
emaj-260	62	83	success	success	NOUN
emaj-260	62	84	than	than	ADP
emaj-260	62	85	ever	ever	ADV
emaj-260	62	86	,	,	PUNCT
emaj-260	62	87	which	which	PRON
emaj-260	62	88	necessitates	necessitate	VERB
emaj-260	62	89	the	the	DET
emaj-260	62	90	focus	focus	NOUN
emaj-260	62	91	of	of	ADP
emaj-260	62	92	customer	customer	NOUN
emaj-260	62	93	-	-	PUNCT
emaj-260	62	94	based	base	VERB
emaj-260	62	95	performance	performance	NOUN
emaj-260	62	96	.	.	PUNCT
emaj-260	63	1	bowie	bowie	PROPN
emaj-260	63	2	and	and	CCONJ
emaj-260	63	3	chang	chang	PROPN
emaj-260	63	4	(	(	PUNCT
emaj-260	63	5	2005	2005	NUM
emaj-260	63	6	)	)	PUNCT
emaj-260	63	7	explain	explain	VERB
emaj-260	63	8	that	that	SCONJ
emaj-260	63	9	customers	customer	NOUN
emaj-260	63	10	who	who	PRON
emaj-260	63	11	patronize	patronize	VERB
emaj-260	63	12	service	service	NOUN
emaj-260	63	13	package	package	NOUN
emaj-260	63	14	experience	experience	NOUN
emaj-260	63	15	hedonistic	hedonistic	ADJ
emaj-260	63	16	consumption	consumption	NOUN
emaj-260	63	17	and	and	CCONJ
emaj-260	63	18	enjoyment	enjoyment	NOUN
emaj-260	63	19	which	which	PRON
emaj-260	63	20	significantly	significantly	ADV
emaj-260	63	21	influence	influence	VERB
emaj-260	63	22	their	their	PRON
emaj-260	63	23	general	general	ADJ
emaj-260	63	24	satisfaction	satisfaction	NOUN
emaj-260	63	25	;	;	PUNCT
emaj-260	63	26	a	a	DET
emaj-260	63	27	tool	tool	NOUN
emaj-260	63	28	for	for	ADP
emaj-260	63	29	both	both	PRON
emaj-260	63	30	profitability	profitability	NOUN
emaj-260	63	31	and	and	CCONJ
emaj-260	63	32	relationship	relationship	NOUN
emaj-260	63	33	building	building	NOUN
emaj-260	63	34	.	.	PUNCT
emaj-260	64	1	thus	thus	ADV
emaj-260	64	2	,	,	PUNCT
emaj-260	64	3	it	it	PRON
emaj-260	64	4	can	can	AUX
emaj-260	64	5	be	be	AUX
emaj-260	64	6	hypothesized	hypothesize	VERB
emaj-260	64	7	as	as	SCONJ
emaj-260	64	8	follows	follow	VERB
emaj-260	64	9	:	:	PUNCT
emaj-260	64	10	h3	h3	NOUN
emaj-260	64	11	:	:	PUNCT
emaj-260	64	12	service	service	NOUN
emaj-260	64	13	package	package	NOUN
emaj-260	64	14	has	have	VERB
emaj-260	64	15	a	a	DET
emaj-260	64	16	positive	positive	ADJ
emaj-260	64	17	and	and	CCONJ
emaj-260	64	18	significant	significant	ADJ
emaj-260	64	19	effects	effect	NOUN
emaj-260	64	20	on	on	ADP
emaj-260	64	21	customer	customer	NOUN
emaj-260	64	22	profit	profit	NOUN
emaj-260	64	23	performance	performance	NOUN
emaj-260	64	24	h4	h4	NOUN
emaj-260	64	25	:	:	PUNCT
emaj-260	64	26	service	service	NOUN
emaj-260	64	27	package	package	NOUN
emaj-260	64	28	has	have	VERB
emaj-260	64	29	a	a	DET
emaj-260	64	30	positive	positive	ADJ
emaj-260	64	31	and	and	CCONJ
emaj-260	64	32	significant	significant	ADJ
emaj-260	64	33	effects	effect	NOUN
emaj-260	64	34	on	on	ADP
emaj-260	64	35	customer	customer	NOUN
emaj-260	64	36	relational	relational	ADJ
emaj-260	64	37	performance	performance	NOUN
emaj-260	64	38	.	.	PUNCT
emaj-260	65	1	the	the	DET
emaj-260	65	2	moderating	moderate	VERB
emaj-260	65	3	effect	effect	NOUN
emaj-260	65	4	of	of	ADP
emaj-260	65	5	brand	brand	NOUN
emaj-260	65	6	innovation	innovation	NOUN
emaj-260	65	7	the	the	DET
emaj-260	65	8	use	use	NOUN
emaj-260	65	9	of	of	ADP
emaj-260	65	10	innovation	innovation	NOUN
emaj-260	65	11	as	as	ADP
emaj-260	65	12	a	a	DET
emaj-260	65	13	moderated	moderated	ADJ
emaj-260	65	14	component	component	NOUN
emaj-260	65	15	of	of	ADP
emaj-260	65	16	organization	organization	NOUN
emaj-260	65	17	resources	resource	NOUN
emaj-260	65	18	was	be	AUX
emaj-260	65	19	studied	study	VERB
emaj-260	65	20	in	in	ADP
emaj-260	65	21	previous	previous	ADJ
emaj-260	65	22	research	research	NOUN
emaj-260	65	23	(	(	PUNCT
emaj-260	65	24	kankam	kankam	PROPN
emaj-260	65	25	-	-	PUNCT
emaj-260	65	26	kwarteng	kwarteng	PROPN
emaj-260	65	27	et	et	PROPN
emaj-260	65	28	al	al	PROPN
emaj-260	65	29	.	.	PROPN
emaj-260	65	30	,	,	PUNCT
emaj-260	65	31	2018	2018	NUM
emaj-260	65	32	)	)	PUNCT
emaj-260	65	33	.	.	PUNCT
emaj-260	66	1	according	accord	VERB
emaj-260	66	2	to	to	ADP
emaj-260	66	3	literature	literature	NOUN
emaj-260	66	4	,	,	PUNCT
emaj-260	66	5	brand	brand	NOUN
emaj-260	66	6	innovation	innovation	NOUN
emaj-260	66	7	that	that	PRON
emaj-260	66	8	focuses	focus	VERB
emaj-260	66	9	on	on	ADP
emaj-260	66	10	providing	provide	VERB
emaj-260	66	11	a	a	DET
emaj-260	66	12	memorable	memorable	ADJ
emaj-260	66	13	service	service	NOUN
emaj-260	66	14	experience	experience	NOUN
emaj-260	66	15	compliments	compliment	VERB
emaj-260	66	16	the	the	DET
emaj-260	66	17	effort	effort	NOUN
emaj-260	66	18	of	of	ADP
emaj-260	66	19	other	other	ADJ
emaj-260	66	20	internal	internal	ADJ
emaj-260	66	21	resources	resource	NOUN
emaj-260	66	22	to	to	PART
emaj-260	66	23	increase	increase	VERB
emaj-260	66	24	customer	customer	NOUN
emaj-260	66	25	relationships	relationship	NOUN
emaj-260	66	26	(	(	PUNCT
emaj-260	66	27	kimpakorn	kimpakorn	NOUN
emaj-260	66	28	and	and	CCONJ
emaj-260	66	29	tocquer	tocquer	NOUN
emaj-260	66	30	,	,	PUNCT
emaj-260	66	31	2010	2010	NUM
emaj-260	66	32	;	;	PUNCT
emaj-260	66	33	ottenbacher	ottenbacher	NOUN
emaj-260	66	34	and	and	CCONJ
emaj-260	66	35	gnoth	gnoth	NOUN
emaj-260	66	36	,	,	PUNCT
emaj-260	66	37	2005	2005	NUM
emaj-260	66	38	)	)	PUNCT
emaj-260	66	39	.	.	PUNCT
emaj-260	67	1	specifically	specifically	ADV
emaj-260	67	2	,	,	PUNCT
emaj-260	67	3	the	the	DET
emaj-260	67	4	ability	ability	NOUN
emaj-260	67	5	of	of	ADP
emaj-260	67	6	a	a	DET
emaj-260	67	7	hotel	hotel	NOUN
emaj-260	67	8	to	to	PART
emaj-260	67	9	implement	implement	VERB
emaj-260	67	10	package	package	NOUN
emaj-260	67	11	of	of	ADP
emaj-260	67	12	its	its	PRON
emaj-260	67	13	services	service	NOUN
emaj-260	67	14	such	such	ADJ
emaj-260	67	15	that	that	SCONJ
emaj-260	67	16	it	it	PRON
emaj-260	67	17	enhances	enhance	VERB
emaj-260	67	18	the	the	DET
emaj-260	67	19	emotive	emotive	ADJ
emaj-260	67	20	as	as	ADV
emaj-260	67	21	well	well	ADV
emaj-260	67	22	as	as	ADP
emaj-260	67	23	the	the	DET
emaj-260	67	24	utilitarian	utilitarian	ADJ
emaj-260	67	25	value	value	NOUN
emaj-260	67	26	customer	customer	NOUN
emaj-260	67	27	obtain	obtain	VERB
emaj-260	67	28	from	from	ADP
emaj-260	67	29	patronizing	patronize	VERB
emaj-260	67	30	these	these	DET
emaj-260	67	31	services	service	NOUN
emaj-260	67	32	increases	increase	VERB
emaj-260	67	33	the	the	DET
emaj-260	67	34	level	level	NOUN
emaj-260	67	35	of	of	ADP
emaj-260	67	36	achieving	achieve	VERB
emaj-260	67	37	higher	high	ADJ
emaj-260	67	38	customer	customer	NOUN
emaj-260	67	39	relations	relation	NOUN
emaj-260	67	40	may	may	AUX
emaj-260	67	41	include	include	VERB
emaj-260	67	42	innovation	innovation	NOUN
emaj-260	67	43	capabilities	capability	NOUN
emaj-260	67	44	(	(	PUNCT
emaj-260	67	45	bowie	bowie	PROPN
emaj-260	67	46	and	and	CCONJ
emaj-260	67	47	chang	chang	PROPN
emaj-260	67	48	,	,	PUNCT
emaj-260	67	49	2005	2005	NUM
emaj-260	67	50	)	)	PUNCT
emaj-260	67	51	.	.	PUNCT
emaj-260	68	1	however	however	ADV
emaj-260	68	2	,	,	PUNCT
emaj-260	68	3	orfila	orfila	NOUN
emaj-260	68	4	-	-	PUNCT
emaj-260	68	5	sintes	sinte	NOUN
emaj-260	68	6	and	and	CCONJ
emaj-260	68	7	mattsson	mattsson	NOUN
emaj-260	68	8	(	(	PUNCT
emaj-260	68	9	2009	2009	NUM
emaj-260	68	10	)	)	PUNCT
emaj-260	68	11	also	also	ADV
emaj-260	68	12	argue	argue	VERB
emaj-260	68	13	that	that	SCONJ
emaj-260	68	14	the	the	DET
emaj-260	68	15	ability	ability	NOUN
emaj-260	68	16	of	of	ADP
emaj-260	68	17	hotels	hotel	NOUN
emaj-260	68	18	to	to	PART
emaj-260	68	19	develop	develop	VERB
emaj-260	68	20	new	new	ADJ
emaj-260	68	21	service	service	NOUN
emaj-260	68	22	offerings	offering	NOUN
emaj-260	68	23	or	or	CCONJ
emaj-260	68	24	upgrade	upgrade	VERB
emaj-260	68	25	existing	exist	VERB
emaj-260	68	26	brands	brand	NOUN
emaj-260	68	27	increases	increase	VERB
emaj-260	68	28	the	the	DET
emaj-260	68	29	quality	quality	NOUN
emaj-260	68	30	of	of	ADP
emaj-260	68	31	service	service	NOUN
emaj-260	68	32	offerings	offering	NOUN
emaj-260	68	33	.	.	PUNCT
emaj-260	69	1	thus	thus	ADV
emaj-260	69	2	it	it	PRON
emaj-260	69	3	is	be	AUX
emaj-260	69	4	expected	expect	VERB
emaj-260	69	5	that	that	SCONJ
emaj-260	69	6	by	by	ADP
emaj-260	69	7	engaging	engage	VERB
emaj-260	69	8	in	in	ADP
emaj-260	69	9	brand	brand	NOUN
emaj-260	69	10	innovations	innovation	NOUN
emaj-260	69	11	,	,	PUNCT
emaj-260	69	12	the	the	DET
emaj-260	69	13	experiences	experience	NOUN
emaj-260	69	14	provided	provide	VERB
emaj-260	69	15	by	by	ADP
emaj-260	69	16	the	the	DET
emaj-260	69	17	service	service	NOUN
emaj-260	69	18	packages	package	NOUN
emaj-260	69	19	will	will	AUX
emaj-260	69	20	highly	highly	ADV
emaj-260	69	21	improve	improve	VERB
emaj-260	69	22	and	and	CCONJ
emaj-260	69	23	thereby	thereby	ADV
emaj-260	69	24	boost	boost	VERB
emaj-260	69	25	the	the	DET
emaj-260	69	26	extent	extent	NOUN
emaj-260	69	27	of	of	ADP
emaj-260	69	28	customer	customer	NOUN
emaj-260	69	29	relations	relation	NOUN
emaj-260	69	30	.	.	PUNCT
emaj-260	70	1	the	the	DET
emaj-260	70	2	implication	implication	NOUN
emaj-260	70	3	is	be	AUX
emaj-260	70	4	that	that	SCONJ
emaj-260	70	5	service	service	NOUN
emaj-260	70	6	package	package	NOUN
emaj-260	70	7	offered	offer	VERB
emaj-260	70	8	with	with	ADP
emaj-260	70	9	strong	strong	ADJ
emaj-260	70	10	brand	brand	NOUN
emaj-260	70	11	innovations	innovation	NOUN
emaj-260	70	12	will	will	AUX
emaj-260	70	13	enrich	enrich	VERB
emaj-260	70	14	customer	customer	NOUN
emaj-260	70	15	experiences	experience	NOUN
emaj-260	70	16	and	and	CCONJ
emaj-260	70	17	thereby	thereby	ADV
emaj-260	70	18	lead	lead	VERB
emaj-260	70	19	to	to	ADP
emaj-260	70	20	a	a	DET
emaj-260	70	21	higher	high	ADJ
emaj-260	70	22	customer	customer	NOUN
emaj-260	70	23	based	base	VERB
emaj-260	70	24	performance	performance	NOUN
emaj-260	70	25	(	(	PUNCT
emaj-260	70	26	satti	satti	PROPN
emaj-260	70	27	et	et	PROPN
emaj-260	70	28	al	al	PROPN
emaj-260	70	29	.	.	PROPN
emaj-260	70	30	,	,	PUNCT
emaj-260	70	31	2020	2020	NUM
emaj-260	70	32	)	)	PUNCT
emaj-260	70	33	.	.	PUNCT
emaj-260	71	1	based	base	VERB
emaj-260	71	2	on	on	ADP
emaj-260	71	3	this	this	DET
emaj-260	71	4	discussion	discussion	NOUN
emaj-260	71	5	,	,	PUNCT
emaj-260	71	6	it	it	PRON
emaj-260	71	7	can	can	AUX
emaj-260	71	8	be	be	AUX
emaj-260	71	9	hypothesized	hypothesize	VERB
emaj-260	71	10	as	as	SCONJ
emaj-260	71	11	follows	follow	VERB
emaj-260	71	12	:	:	PUNCT
emaj-260	71	13	h5	h5	NOUN
emaj-260	71	14	:	:	PUNCT
emaj-260	71	15	brand	brand	NOUN
emaj-260	71	16	innovation	innovation	NOUN
emaj-260	71	17	moderates	moderate	VERB
emaj-260	71	18	the	the	DET
emaj-260	71	19	relationship	relationship	NOUN
emaj-260	71	20	between	between	ADP
emaj-260	71	21	service	service	NOUN
emaj-260	71	22	package	package	NOUN
emaj-260	71	23	and	and	CCONJ
emaj-260	71	24	customer	customer	NOUN
emaj-260	71	25	based	base	VERB
emaj-260	71	26	profit	profit	NOUN
emaj-260	71	27	performance	performance	NOUN
emaj-260	71	28	h6	h6	PROPN
emaj-260	71	29	:	:	PUNCT
emaj-260	71	30	brand	brand	NOUN
emaj-260	71	31	innovation	innovation	NOUN
emaj-260	71	32	moderates	moderate	VERB
emaj-260	71	33	the	the	DET
emaj-260	71	34	relationship	relationship	NOUN
emaj-260	71	35	between	between	ADP
emaj-260	71	36	service	service	NOUN
emaj-260	71	37	package	package	NOUN
emaj-260	71	38	and	and	CCONJ
emaj-260	71	39	customer	customer	NOUN
emaj-260	71	40	based	base	VERB
emaj-260	71	41	relational	relational	ADJ
emaj-260	71	42	performance	performance	NOUN
emaj-260	71	43	figure	figure	NOUN
emaj-260	71	44	1	1	NUM
emaj-260	71	45	.	.	PUNCT
emaj-260	71	46	conceptual	conceptual	ADJ
emaj-260	71	47	framework	framework	PROPN
emaj-260	71	48	source	source	NOUN
emaj-260	71	49	:	:	PUNCT
emaj-260	71	50	authors	author	NOUN
emaj-260	71	51	’	'	PUNCT
emaj-260	71	52	own	own	ADJ
emaj-260	71	53	compilation	compilation	NOUN
emaj-260	71	54	iii	iii	PROPN
emaj-260	71	55	.	.	PUNCT
emaj-260	71	56	methodology	methodology	PROPN
emaj-260	71	57	a	a	DET
emaj-260	71	58	sample	sample	NOUN
emaj-260	71	59	size	size	NOUN
emaj-260	71	60	of	of	ADP
emaj-260	71	61	112	112	NUM
emaj-260	71	62	hotels	hotel	NOUN
emaj-260	71	63	in	in	ADP
emaj-260	71	64	the	the	DET
emaj-260	71	65	accra	accra	NOUN
emaj-260	71	66	and	and	CCONJ
emaj-260	71	67	kumasi	kumasi	NOUN
emaj-260	71	68	were	be	AUX
emaj-260	71	69	included	include	VERB
emaj-260	71	70	in	in	ADP
emaj-260	71	71	this	this	DET
emaj-260	71	72	study	study	NOUN
emaj-260	71	73	.	.	PUNCT
emaj-260	72	1	the	the	DET
emaj-260	72	2	hotel	hotel	NOUN
emaj-260	72	3	focused	focus	VERB
emaj-260	72	4	brand	brand	NOUN
emaj-260	72	5	innovation	innovation	NOUN
emaj-260	72	6	service	service	NOUN
emaj-260	72	7	package	package	NOUN
emaj-260	72	8	customer	customer	NOUN
emaj-260	72	9	-	-	PUNCT
emaj-260	72	10	based	base	VERB
emaj-260	72	11	relational	relational	ADJ
emaj-260	72	12	performance	performance	NOUN
emaj-260	72	13	customer	customer	NOUN
emaj-260	72	14	-	-	PUNCT
emaj-260	72	15	based	base	VERB
emaj-260	72	16	profit	profit	NOUN
emaj-260	72	17	performance	performance	NOUN
emaj-260	72	18	h1	h1	PROPN
emaj-260	72	19	h4	h4	PROPN
emaj-260	72	20	h2	h2	PROPN
emaj-260	72	21	h6	h6	PROPN
emaj-260	72	22	h3	h3	VERB
emaj-260	72	23	h5	h5	PROPN
emaj-260	72	24	volume	volume	NOUN
emaj-260	72	25	12	12	NUM
emaj-260	72	26	no	no	DET
emaj-260	72	27	2	2	NUM
emaj-260	72	28	(	(	PUNCT
emaj-260	72	29	2022	2022	NUM
emaj-260	72	30	)	)	PUNCT
emaj-260	72	31	|	|	ADV
emaj-260	72	32	issn	issn	VERB
emaj-260	72	33	2158	2158	NUM
emaj-260	72	34	-	-	SYM
emaj-260	72	35	8708	8708	NUM
emaj-260	72	36	(	(	PUNCT
emaj-260	72	37	online	online	NOUN
emaj-260	72	38	)	)	PUNCT
emaj-260	72	39	|	|	ADV
emaj-260	72	40	doi	doi	X
emaj-260	72	41	10.5195	10.5195	NUM
emaj-260	72	42	/	/	SYM
emaj-260	72	43	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	72	44	|	|	NOUN
emaj-260	72	45	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	72	46	customer	customer	NOUN
emaj-260	72	47	based	base	VERB
emaj-260	72	48	performance	performance	NOUN
emaj-260	72	49	of	of	ADP
emaj-260	72	50	the	the	DET
emaj-260	72	51	hotel	hotel	NOUN
emaj-260	72	52	industry	industry	NOUN
emaj-260	72	53	:	:	PUNCT
emaj-260	72	54	analysis	analysis	NOUN
emaj-260	72	55	of	of	ADP
emaj-260	72	56	service	service	NOUN
emaj-260	72	57	package	package	NOUN
emaj-260	72	58	and	and	CCONJ
emaj-260	72	59	brand	brand	NOUN
emaj-260	72	60	innovations	innovation	NOUN
emaj-260	72	61	page	page	NOUN
emaj-260	72	62	|12|	|12|	NOUN
emaj-260	72	63	emerging	emerge	VERB
emaj-260	72	64	markets	market	NOUN
emaj-260	72	65	journal	journal	NOUN
emaj-260	72	66	questionnaire	questionnaire	NOUN
emaj-260	72	67	was	be	AUX
emaj-260	72	68	formatted	format	VERB
emaj-260	72	69	into	into	ADP
emaj-260	72	70	three	three	NUM
emaj-260	72	71	sub	sub	NOUN
emaj-260	72	72	-	-	NOUN
emaj-260	72	73	sections	section	NOUN
emaj-260	72	74	.	.	PUNCT
emaj-260	73	1	the	the	DET
emaj-260	73	2	questionnaire	questionnaire	NOUN
emaj-260	73	3	was	be	AUX
emaj-260	73	4	designed	design	VERB
emaj-260	73	5	using	use	VERB
emaj-260	73	6	the	the	DET
emaj-260	73	7	‘	'	PUNCT
emaj-260	73	8	likert	likert	ADJ
emaj-260	73	9	scale	scale	NOUN
emaj-260	73	10	’	'	PUNCT
emaj-260	73	11	answering	answering	NOUN
emaj-260	73	12	method	method	NOUN
emaj-260	73	13	.	.	PUNCT
emaj-260	74	1	responses	response	NOUN
emaj-260	74	2	to	to	ADP
emaj-260	74	3	these	these	DET
emaj-260	74	4	questions	question	NOUN
emaj-260	74	5	were	be	AUX
emaj-260	74	6	measured	measure	VERB
emaj-260	74	7	by	by	ADP
emaj-260	74	8	a	a	DET
emaj-260	74	9	five	five	NUM
emaj-260	74	10	-	-	PUNCT
emaj-260	74	11	point	point	NOUN
emaj-260	74	12	likert	likert	ADJ
emaj-260	74	13	scale	scale	NOUN
emaj-260	74	14	“	"	PUNCT
emaj-260	74	15	1	1	NUM
emaj-260	74	16	”	"	PUNCT
emaj-260	74	17	denoting	denote	VERB
emaj-260	74	18	strongly	strongly	ADV
emaj-260	74	19	agree	agree	VERB
emaj-260	74	20	,	,	PUNCT
emaj-260	74	21	to	to	ADP
emaj-260	74	22	“	"	PUNCT
emaj-260	74	23	5	5	NUM
emaj-260	74	24	”	"	PUNCT
emaj-260	74	25	denoting	denote	VERB
emaj-260	74	26	strongly	strongly	ADV
emaj-260	74	27	disagree	disagree	VERB
emaj-260	74	28	.	.	PUNCT
emaj-260	75	1	the	the	DET
emaj-260	75	2	questionnaire	questionnaire	NOUN
emaj-260	75	3	was	be	AUX
emaj-260	75	4	designed	design	VERB
emaj-260	75	5	focusing	focus	VERB
emaj-260	75	6	on	on	ADP
emaj-260	75	7	the	the	DET
emaj-260	75	8	hotels	hotel	NOUN
emaj-260	75	9	and	and	CCONJ
emaj-260	75	10	how	how	SCONJ
emaj-260	75	11	their	their	PRON
emaj-260	75	12	operations	operation	NOUN
emaj-260	75	13	relating	relate	VERB
emaj-260	75	14	to	to	ADP
emaj-260	75	15	service	service	NOUN
emaj-260	75	16	package	package	NOUN
emaj-260	75	17	and	and	CCONJ
emaj-260	75	18	brand	brand	NOUN
emaj-260	75	19	innovation	innovation	NOUN
emaj-260	75	20	influence	influence	NOUN
emaj-260	75	21	customer	customer	NOUN
emaj-260	75	22	relational	relational	ADJ
emaj-260	75	23	performance	performance	NOUN
emaj-260	75	24	.	.	PUNCT
emaj-260	76	1	the	the	DET
emaj-260	76	2	participants	participant	NOUN
emaj-260	76	3	were	be	AUX
emaj-260	76	4	selected	select	VERB
emaj-260	76	5	based	base	VERB
emaj-260	76	6	on	on	ADP
emaj-260	76	7	willingness	willingness	NOUN
emaj-260	76	8	to	to	PART
emaj-260	76	9	return	return	VERB
emaj-260	76	10	the	the	DET
emaj-260	76	11	questionnaire	questionnaire	NOUN
emaj-260	76	12	.	.	PUNCT
emaj-260	77	1	150	150	NUM
emaj-260	77	2	questionnaires	questionnaire	NOUN
emaj-260	77	3	were	be	AUX
emaj-260	77	4	sent	send	VERB
emaj-260	77	5	out	out	ADP
emaj-260	77	6	to	to	ADP
emaj-260	77	7	the	the	DET
emaj-260	77	8	targeted	target	VERB
emaj-260	77	9	hotels	hotel	NOUN
emaj-260	77	10	.	.	PUNCT
emaj-260	78	1	the	the	DET
emaj-260	78	2	112	112	NUM
emaj-260	78	3	questionnaires	questionnaire	NOUN
emaj-260	78	4	which	which	PRON
emaj-260	78	5	were	be	AUX
emaj-260	78	6	returned	return	VERB
emaj-260	78	7	after	after	ADP
emaj-260	78	8	a	a	DET
emaj-260	78	9	number	number	NOUN
emaj-260	78	10	of	of	ADP
emaj-260	78	11	visits	visit	NOUN
emaj-260	78	12	to	to	ADP
emaj-260	78	13	the	the	DET
emaj-260	78	14	hotels	hotel	NOUN
emaj-260	78	15	were	be	AUX
emaj-260	78	16	used	use	VERB
emaj-260	78	17	for	for	ADP
emaj-260	78	18	the	the	DET
emaj-260	78	19	analysis	analysis	NOUN
emaj-260	78	20	.	.	PUNCT
emaj-260	79	1	the	the	DET
emaj-260	79	2	data	datum	NOUN
emaj-260	79	3	were	be	AUX
emaj-260	79	4	analyzed	analyze	VERB
emaj-260	79	5	using	use	VERB
emaj-260	79	6	both	both	CCONJ
emaj-260	79	7	descriptive	descriptive	ADJ
emaj-260	79	8	and	and	CCONJ
emaj-260	79	9	inferential	inferential	ADJ
emaj-260	79	10	analytical	analytical	ADJ
emaj-260	79	11	methods	method	NOUN
emaj-260	79	12	.	.	PUNCT
emaj-260	80	1	the	the	DET
emaj-260	80	2	analysis	analysis	NOUN
emaj-260	80	3	was	be	AUX
emaj-260	80	4	conducted	conduct	VERB
emaj-260	80	5	in	in	ADP
emaj-260	80	6	a	a	DET
emaj-260	80	7	stepwise	stepwise	ADJ
emaj-260	80	8	manner	manner	NOUN
emaj-260	80	9	based	base	VERB
emaj-260	80	10	on	on	ADP
emaj-260	80	11	smartpls	smartpls	NOUN
emaj-260	80	12	procedures	procedure	NOUN
emaj-260	80	13	.	.	PUNCT
emaj-260	81	1	measures	measure	NOUN
emaj-260	81	2	the	the	DET
emaj-260	81	3	brand	brand	NOUN
emaj-260	81	4	innovation	innovation	NOUN
emaj-260	81	5	scale	scale	NOUN
emaj-260	81	6	was	be	AUX
emaj-260	81	7	composed	compose	VERB
emaj-260	81	8	of	of	ADP
emaj-260	81	9	4items	4items	NUM
emaj-260	81	10	that	that	PRON
emaj-260	81	11	asked	ask	VERB
emaj-260	81	12	the	the	DET
emaj-260	81	13	following	following	ADJ
emaj-260	81	14	listed	list	VERB
emaj-260	81	15	statements	statement	NOUN
emaj-260	81	16	:	:	PUNCT
emaj-260	81	17	brand	brand	NOUN
emaj-260	81	18	innovation	innovation	NOUN
emaj-260	81	19	leads	lead	VERB
emaj-260	81	20	to	to	ADP
emaj-260	81	21	services	service	NOUN
emaj-260	81	22	that	that	PRON
emaj-260	81	23	are	be	AUX
emaj-260	81	24	difficult	difficult	ADJ
emaj-260	81	25	to	to	PART
emaj-260	81	26	substitute	substitute	VERB
emaj-260	81	27	with	with	ADP
emaj-260	81	28	older	old	ADJ
emaj-260	81	29	services	service	NOUN
emaj-260	81	30	,	,	PUNCT
emaj-260	81	31	brand	brand	NOUN
emaj-260	81	32	innovation	innovation	NOUN
emaj-260	81	33	is	be	AUX
emaj-260	81	34	a	a	DET
emaj-260	81	35	breakthrough	breakthrough	ADJ
emaj-260	81	36	innovation	innovation	NOUN
emaj-260	81	37	activity	activity	NOUN
emaj-260	81	38	,	,	PUNCT
emaj-260	81	39	brand	brand	NOUN
emaj-260	81	40	innovation	innovation	NOUN
emaj-260	81	41	is	be	AUX
emaj-260	81	42	an	an	DET
emaj-260	81	43	improvement	improvement	NOUN
emaj-260	81	44	over	over	ADP
emaj-260	81	45	previous	previous	ADJ
emaj-260	81	46	technology	technology	NOUN
emaj-260	81	47	and	and	CCONJ
emaj-260	81	48	brand	brand	NOUN
emaj-260	81	49	innovation	innovation	NOUN
emaj-260	81	50	characterizes	characterize	VERB
emaj-260	81	51	a	a	DET
emaj-260	81	52	major	major	ADJ
emaj-260	81	53	advance	advance	NOUN
emaj-260	81	54	in	in	ADP
emaj-260	81	55	our	our	PRON
emaj-260	81	56	technological	technological	ADJ
emaj-260	81	57	subsystem	subsystem	NOUN
emaj-260	81	58	(	(	PUNCT
emaj-260	81	59	gatignon	gatignon	NOUN
emaj-260	81	60	et	et	PROPN
emaj-260	81	61	al	al	PROPN
emaj-260	81	62	.	.	PROPN
emaj-260	81	63	,	,	PUNCT
emaj-260	81	64	2002	2002	NUM
emaj-260	81	65	)	)	PUNCT
emaj-260	81	66	.	.	PUNCT
emaj-260	82	1	service	service	NOUN
emaj-260	82	2	package	package	NOUN
emaj-260	82	3	was	be	AUX
emaj-260	82	4	measured	measure	VERB
emaj-260	82	5	using	use	VERB
emaj-260	82	6	7	7	NUM
emaj-260	82	7	items	item	NOUN
emaj-260	82	8	which	which	PRON
emaj-260	82	9	were	be	AUX
emaj-260	82	10	adapted	adapt	VERB
emaj-260	82	11	and	and	CCONJ
emaj-260	82	12	refined	refine	VERB
emaj-260	82	13	from	from	ADP
emaj-260	82	14	previous	previous	ADJ
emaj-260	82	15	studies	study	NOUN
emaj-260	82	16	on	on	ADP
emaj-260	82	17	service	service	NOUN
emaj-260	82	18	package	package	NOUN
emaj-260	82	19	(	(	PUNCT
emaj-260	82	20	baker	baker	PROPN
emaj-260	82	21	et	et	PROPN
emaj-260	82	22	al	al	PROPN
emaj-260	82	23	.	.	PROPN
emaj-260	82	24	,	,	PUNCT
emaj-260	82	25	2002	2002	NUM
emaj-260	82	26	;	;	PUNCT
emaj-260	82	27	akoğlan	akoğlan	VERB
emaj-260	82	28	kozak	kozak	PROPN
emaj-260	82	29	and	and	CCONJ
emaj-260	82	30	acar	acar	ADJ
emaj-260	82	31	gürel	gürel	NOUN
emaj-260	82	32	,	,	PUNCT
emaj-260	82	33	2015	2015	NUM
emaj-260	82	34	;	;	PUNCT
emaj-260	83	1	odekerken‐	odekerken‐	NOUN
emaj-260	83	2	schröder	schröder	NOUN
emaj-260	83	3	et	et	PROPN
emaj-260	83	4	al	al	PROPN
emaj-260	83	5	.	.	PROPN
emaj-260	83	6	,	,	PUNCT
emaj-260	83	7	2003	2003	NUM
emaj-260	83	8	)	)	PUNCT
emaj-260	83	9	that	that	PRON
emaj-260	83	10	are	be	AUX
emaj-260	83	11	motivators	motivator	NOUN
emaj-260	83	12	for	for	ADP
emaj-260	83	13	packaging	packaging	NOUN
emaj-260	83	14	,	,	PUNCT
emaj-260	83	15	components	component	NOUN
emaj-260	83	16	in	in	ADP
emaj-260	83	17	the	the	DET
emaj-260	83	18	service	service	NOUN
emaj-260	83	19	package	package	NOUN
emaj-260	83	20	,	,	PUNCT
emaj-260	83	21	customer	customer	NOUN
emaj-260	83	22	experience	experience	NOUN
emaj-260	83	23	in	in	ADP
emaj-260	83	24	the	the	DET
emaj-260	83	25	service	service	NOUN
emaj-260	83	26	package	package	NOUN
emaj-260	83	27	,	,	PUNCT
emaj-260	83	28	pricing	pricing	NOUN
emaj-260	83	29	influenced	influence	VERB
emaj-260	83	30	by	by	ADP
emaj-260	83	31	service	service	NOUN
emaj-260	83	32	package	package	NOUN
emaj-260	83	33	,	,	PUNCT
emaj-260	83	34	customer	customer	NOUN
emaj-260	83	35	delight	delight	NOUN
emaj-260	83	36	of	of	ADP
emaj-260	83	37	the	the	DET
emaj-260	83	38	service	service	NOUN
emaj-260	83	39	package	package	NOUN
emaj-260	83	40	,	,	PUNCT
emaj-260	83	41	service	service	NOUN
emaj-260	83	42	package	package	NOUN
emaj-260	83	43	encourage	encourage	VERB
emaj-260	83	44	customer	customer	NOUN
emaj-260	83	45	to	to	PART
emaj-260	83	46	repeat	repeat	VERB
emaj-260	83	47	purchase	purchase	NOUN
emaj-260	83	48	.	.	PUNCT
emaj-260	84	1	customer	customer	NOUN
emaj-260	84	2	based	base	VERB
emaj-260	84	3	performance	performance	NOUN
emaj-260	84	4	has	have	AUX
emaj-260	84	5	been	be	AUX
emaj-260	84	6	categorized	categorize	VERB
emaj-260	84	7	into	into	ADP
emaj-260	84	8	two	two	NUM
emaj-260	84	9	dimensions	dimension	NOUN
emaj-260	84	10	;	;	PUNCT
emaj-260	84	11	customer	customer	NOUN
emaj-260	84	12	based	base	VERB
emaj-260	84	13	profit	profit	NOUN
emaj-260	84	14	performance	performance	NOUN
emaj-260	84	15	and	and	CCONJ
emaj-260	84	16	customer	customer	NOUN
emaj-260	84	17	based	base	VERB
emaj-260	84	18	relational	relational	ADJ
emaj-260	84	19	performance	performance	NOUN
emaj-260	84	20	.	.	PUNCT
emaj-260	85	1	customer	customer	NOUN
emaj-260	85	2	based	base	VERB
emaj-260	85	3	profit	profit	NOUN
emaj-260	85	4	performance	performance	NOUN
emaj-260	85	5	dimension	dimension	NOUN
emaj-260	85	6	was	be	AUX
emaj-260	85	7	measured	measure	VERB
emaj-260	85	8	using	use	VERB
emaj-260	85	9	5	5	NUM
emaj-260	85	10	items	item	NOUN
emaj-260	85	11	;	;	PUNCT
emaj-260	85	12	identifying	identify	VERB
emaj-260	85	13	profitable	profitable	ADJ
emaj-260	85	14	customers	customer	NOUN
emaj-260	85	15	,	,	PUNCT
emaj-260	85	16	acquiring	acquire	VERB
emaj-260	85	17	profitable	profitable	ADJ
emaj-260	85	18	customers	customer	NOUN
emaj-260	85	19	,	,	PUNCT
emaj-260	85	20	retaining	retain	VERB
emaj-260	85	21	profitable	profitable	ADJ
emaj-260	85	22	customers	customer	NOUN
emaj-260	85	23	and	and	CCONJ
emaj-260	85	24	converting	convert	VERB
emaj-260	85	25	unprofitable	unprofitable	ADJ
emaj-260	85	26	customers	customer	NOUN
emaj-260	85	27	to	to	ADP
emaj-260	85	28	profitable	profitable	ADJ
emaj-260	85	29	ones	one	NOUN
emaj-260	85	30	.	.	PUNCT
emaj-260	86	1	customer	customer	NOUN
emaj-260	86	2	based	base	VERB
emaj-260	86	3	relational	relational	ADJ
emaj-260	86	4	performance	performance	NOUN
emaj-260	86	5	dimension	dimension	NOUN
emaj-260	86	6	was	be	AUX
emaj-260	86	7	based	base	VERB
emaj-260	86	8	on	on	ADP
emaj-260	86	9	5	5	NUM
emaj-260	86	10	-	-	PUNCT
emaj-260	86	11	items	item	NOUN
emaj-260	86	12	:	:	PUNCT
emaj-260	86	13	customers	customer	NOUN
emaj-260	86	14	are	be	AUX
emaj-260	86	15	always	always	ADV
emaj-260	86	16	happy	happy	ADJ
emaj-260	86	17	with	with	ADP
emaj-260	86	18	our	our	PRON
emaj-260	86	19	services	service	NOUN
emaj-260	86	20	,	,	PUNCT
emaj-260	86	21	minimum	minimum	ADJ
emaj-260	86	22	customer	customer	NOUN
emaj-260	86	23	complaints	complaint	NOUN
emaj-260	86	24	about	about	ADP
emaj-260	86	25	our	our	PRON
emaj-260	86	26	services	service	NOUN
emaj-260	86	27	,	,	PUNCT
emaj-260	86	28	referrals	referral	NOUN
emaj-260	86	29	from	from	ADP
emaj-260	86	30	our	our	PRON
emaj-260	86	31	customers	customer	NOUN
emaj-260	86	32	,	,	PUNCT
emaj-260	86	33	good	good	ADJ
emaj-260	86	34	customer	customer	NOUN
emaj-260	86	35	retention	retention	NOUN
emaj-260	86	36	rate	rate	NOUN
emaj-260	86	37	,	,	PUNCT
emaj-260	86	38	customers	customer	NOUN
emaj-260	86	39	are	be	AUX
emaj-260	86	40	loyal	loyal	ADJ
emaj-260	86	41	and	and	CCONJ
emaj-260	86	42	high	high	ADJ
emaj-260	86	43	customer	customer	NOUN
emaj-260	86	44	commendation	commendation	NOUN
emaj-260	86	45	(	(	PUNCT
emaj-260	86	46	ramani	ramani	PROPN
emaj-260	86	47	and	and	CCONJ
emaj-260	86	48	kumar	kumar	PROPN
emaj-260	86	49	,	,	PUNCT
emaj-260	86	50	2008	2008	NUM
emaj-260	86	51	;	;	PUNCT
emaj-260	86	52	chang	chang	PROPN
emaj-260	86	53	et	et	PROPN
emaj-260	86	54	al	al	PROPN
emaj-260	86	55	.	.	PROPN
emaj-260	86	56	,	,	PUNCT
emaj-260	86	57	2014	2014	NUM
emaj-260	86	58	;	;	PUNCT
emaj-260	86	59	patel	patel	PROPN
emaj-260	86	60	et	et	PROPN
emaj-260	86	61	al	al	PROPN
emaj-260	86	62	.	.	PROPN
emaj-260	86	63	,	,	PUNCT
emaj-260	86	64	2013	2013	NUM
emaj-260	86	65	)	)	PUNCT
emaj-260	86	66	.	.	PUNCT
emaj-260	87	1	pls	pls	PROPN
emaj-260	87	2	-	-	PUNCT
emaj-260	87	3	sem	sem	PROPN
emaj-260	87	4	measurement	measurement	NOUN
emaj-260	87	5	model	model	NOUN
emaj-260	87	6	validation	validation	NOUN
emaj-260	87	7	in	in	ADP
emaj-260	87	8	order	order	NOUN
emaj-260	87	9	to	to	PART
emaj-260	87	10	estimate	estimate	VERB
emaj-260	87	11	the	the	DET
emaj-260	87	12	internal	internal	ADJ
emaj-260	87	13	reliability	reliability	NOUN
emaj-260	87	14	,	,	PUNCT
emaj-260	87	15	this	this	DET
emaj-260	87	16	study	study	NOUN
emaj-260	87	17	performed	perform	VERB
emaj-260	87	18	cronbach	cronbach	PROPN
emaj-260	87	19	’s	’s	PART
emaj-260	87	20	alpha	alpha	NOUN
emaj-260	87	21	(	(	PUNCT
emaj-260	87	22	ca	ca	NOUN
emaj-260	87	23	)	)	PUNCT
emaj-260	87	24	,	,	PUNCT
emaj-260	87	25	composite	composite	ADJ
emaj-260	87	26	reliability	reliability	NOUN
emaj-260	87	27	(	(	PUNCT
emaj-260	87	28	cr	cr	NOUN
emaj-260	87	29	)	)	PUNCT
emaj-260	87	30	and	and	CCONJ
emaj-260	87	31	average	average	ADJ
emaj-260	87	32	variance	variance	NOUN
emaj-260	87	33	extracted	extract	VERB
emaj-260	87	34	(	(	PUNCT
emaj-260	87	35	ave	ave	NOUN
emaj-260	87	36	)	)	PUNCT
emaj-260	87	37	.	.	PUNCT
emaj-260	88	1	reliability	reliability	NOUN
emaj-260	88	2	coefficient	coefficient	NOUN
emaj-260	88	3	indicates	indicate	VERB
emaj-260	88	4	how	how	SCONJ
emaj-260	88	5	well	well	ADV
emaj-260	88	6	the	the	DET
emaj-260	88	7	items	item	NOUN
emaj-260	88	8	in	in	ADP
emaj-260	88	9	a	a	DET
emaj-260	88	10	set	set	NOUN
emaj-260	88	11	are	be	AUX
emaj-260	88	12	positively	positively	ADV
emaj-260	88	13	related	relate	VERB
emaj-260	88	14	to	to	ADP
emaj-260	88	15	each	each	DET
emaj-260	88	16	another	another	PRON
emaj-260	88	17	.	.	PUNCT
emaj-260	89	1	gerrard	gerrard	PROPN
emaj-260	89	2	et	et	PROPN
emaj-260	89	3	al	al	PROPN
emaj-260	89	4	.	.	PROPN
emaj-260	89	5	(	(	PUNCT
emaj-260	89	6	2006	2006	NUM
emaj-260	89	7	)	)	PUNCT
emaj-260	89	8	explain	explain	VERB
emaj-260	89	9	that	that	SCONJ
emaj-260	89	10	cronbach	cronbach	PROPN
emaj-260	89	11	’s	’s	PART
emaj-260	89	12	alpha	alpha	NOUN
emaj-260	89	13	should	should	AUX
emaj-260	89	14	be	be	AUX
emaj-260	89	15	0.70	0.70	NUM
emaj-260	89	16	.	.	PUNCT
emaj-260	90	1	researchers	researcher	NOUN
emaj-260	90	2	(	(	PUNCT
emaj-260	90	3	see	see	VERB
emaj-260	90	4	;	;	PUNCT
emaj-260	90	5	kline	kline	PROPN
emaj-260	90	6	,	,	PUNCT
emaj-260	90	7	2000	2000	NUM
emaj-260	90	8	;	;	PUNCT
emaj-260	90	9	george	george	PROPN
emaj-260	90	10	and	and	CCONJ
emaj-260	90	11	mallery	mallery	PROPN
emaj-260	90	12	,	,	PUNCT
emaj-260	90	13	2003	2003	NUM
emaj-260	90	14	)	)	PUNCT
emaj-260	90	15	also	also	ADV
emaj-260	90	16	argue	argue	VERB
emaj-260	90	17	that	that	SCONJ
emaj-260	90	18	cronbach	cronbach	VERB
emaj-260	90	19	’s	’s	PART
emaj-260	90	20	alpha	alpha	NOUN
emaj-260	90	21	for	for	ADP
emaj-260	90	22	establishing	establish	VERB
emaj-260	90	23	the	the	DET
emaj-260	90	24	internal	internal	ADJ
emaj-260	90	25	consistency	consistency	NOUN
emaj-260	90	26	reliability	reliability	NOUN
emaj-260	90	27	should	should	AUX
emaj-260	90	28	be	be	AUX
emaj-260	90	29	based	base	VERB
emaj-260	90	30	on	on	ADP
emaj-260	90	31	:	:	PUNCT
emaj-260	90	32	unacceptable	unacceptable	ADJ
emaj-260	90	33	(	(	PUNCT
emaj-260	90	34	α<0.5	α<0.5	NOUN
emaj-260	90	35	)	)	PUNCT
emaj-260	90	36	,	,	PUNCT
emaj-260	90	37	poor	poor	ADJ
emaj-260	90	38	(	(	PUNCT
emaj-260	90	39	0.5	0.5	NUM
emaj-260	90	40	<	<	NOUN
emaj-260	90	41	α<0.6	α<0.6	NUM
emaj-260	90	42	)	)	PUNCT
emaj-260	90	43	,	,	PUNCT
emaj-260	90	44	acceptable	acceptable	ADJ
emaj-260	90	45	(	(	PUNCT
emaj-260	90	46	0.6	0.6	NUM
emaj-260	90	47	<	<	X
emaj-260	90	48	α<0.7	α<0.7	NUM
emaj-260	90	49	)	)	PUNCT
emaj-260	90	50	,	,	PUNCT
emaj-260	90	51	good	good	ADJ
emaj-260	90	52	(	(	PUNCT
emaj-260	90	53	0.7	0.7	NUM
emaj-260	90	54	<	<	NOUN
emaj-260	90	55	α<0.9	α<0.9	NOUN
emaj-260	90	56	)	)	PUNCT
emaj-260	90	57	and	and	CCONJ
emaj-260	90	58	excellent	excellent	ADJ
emaj-260	90	59	(	(	PUNCT
emaj-260	90	60	α>0.9	α>0.9	NOUN
emaj-260	90	61	)	)	PUNCT
emaj-260	90	62	.	.	PUNCT
emaj-260	91	1	the	the	DET
emaj-260	91	2	variables	variable	NOUN
emaj-260	91	3	included	include	VERB
emaj-260	91	4	service	service	NOUN
emaj-260	91	5	package	package	NOUN
emaj-260	91	6	7	7	NUM
emaj-260	91	7	-	-	PUNCT
emaj-260	91	8	items	item	NOUN
emaj-260	91	9	,	,	PUNCT
emaj-260	91	10	brand	brand	NOUN
emaj-260	91	11	innovation	innovation	NOUN
emaj-260	91	12	6	6	NUM
emaj-260	91	13	-	-	PUNCT
emaj-260	91	14	items	item	NOUN
emaj-260	91	15	,	,	PUNCT
emaj-260	91	16	customer	customer	NOUN
emaj-260	91	17	-	-	PUNCT
emaj-260	91	18	based	base	VERB
emaj-260	91	19	profit	profit	NOUN
emaj-260	91	20	performance	performance	NOUN
emaj-260	91	21	5	5	NUM
emaj-260	91	22	-	-	PUNCT
emaj-260	91	23	items	item	NOUN
emaj-260	91	24	and	and	CCONJ
emaj-260	91	25	customer	customer	NOUN
emaj-260	91	26	-	-	PUNCT
emaj-260	91	27	based	base	VERB
emaj-260	91	28	relational	relational	ADJ
emaj-260	91	29	performance	performance	NOUN
emaj-260	91	30	5	5	NUM
emaj-260	91	31	-	-	PUNCT
emaj-260	91	32	items	item	NOUN
emaj-260	91	33	.	.	PUNCT
emaj-260	92	1	the	the	DET
emaj-260	92	2	cronbach	cronbach	NOUN
emaj-260	92	3	's	's	PART
emaj-260	92	4	alpha	alpha	NOUN
emaj-260	92	5	was	be	AUX
emaj-260	92	6	shown	show	VERB
emaj-260	92	7	as	as	ADP
emaj-260	92	8	service	service	NOUN
emaj-260	92	9	package	package	NOUN
emaj-260	92	10	=	=	NOUN
emaj-260	92	11	0.919	0.919	NUM
emaj-260	92	12	,	,	PUNCT
emaj-260	92	13	brand	brand	NOUN
emaj-260	92	14	innovation	innovation	NOUN
emaj-260	92	15	=	=	NOUN
emaj-260	92	16	0.876	0.876	NOUN
emaj-260	92	17	,	,	PUNCT
emaj-260	92	18	customer	customer	NOUN
emaj-260	92	19	-	-	PUNCT
emaj-260	92	20	based	base	VERB
emaj-260	92	21	profit	profit	NOUN
emaj-260	92	22	performance=0.870	performance=0.870	NOUN
emaj-260	92	23	and	and	CCONJ
emaj-260	92	24	customer	customer	NOUN
emaj-260	92	25	-	-	PUNCT
emaj-260	92	26	based	base	VERB
emaj-260	92	27	relational	relational	ADJ
emaj-260	92	28	performance	performance	NOUN
emaj-260	92	29	=	=	NOUN
emaj-260	92	30	0.851	0.851	NUM
emaj-260	92	31	.	.	PUNCT
emaj-260	93	1	(	(	PUNCT
emaj-260	93	2	see	see	VERB
emaj-260	93	3	;	;	PUNCT
emaj-260	93	4	table	table	NOUN
emaj-260	93	5	1	1	NUM
emaj-260	93	6	)	)	PUNCT
emaj-260	93	7	.	.	PUNCT
emaj-260	94	1	composite	composite	ADJ
emaj-260	94	2	reliability	reliability	NOUN
emaj-260	94	3	denotes	denote	VERB
emaj-260	94	4	the	the	DET
emaj-260	94	5	ability	ability	NOUN
emaj-260	94	6	of	of	ADP
emaj-260	94	7	the	the	DET
emaj-260	94	8	measurement	measurement	NOUN
emaj-260	94	9	instrument	instrument	NOUN
emaj-260	94	10	or	or	CCONJ
emaj-260	94	11	scale	scale	NOUN
emaj-260	94	12	to	to	PART
emaj-260	94	13	produce	produce	VERB
emaj-260	94	14	results	result	NOUN
emaj-260	94	15	which	which	PRON
emaj-260	94	16	are	be	AUX
emaj-260	94	17	consistent	consistent	ADJ
emaj-260	94	18	if	if	SCONJ
emaj-260	94	19	replicated	replicate	VERB
emaj-260	94	20	in	in	ADP
emaj-260	94	21	another	another	DET
emaj-260	94	22	study	study	NOUN
emaj-260	94	23	.	.	PUNCT
emaj-260	95	1	the	the	DET
emaj-260	95	2	composite	composite	ADJ
emaj-260	95	3	reliability	reliability	NOUN
emaj-260	95	4	value	value	NOUN
emaj-260	95	5	showed	show	VERB
emaj-260	95	6	that	that	SCONJ
emaj-260	95	7	service	service	NOUN
emaj-260	95	8	package	package	NOUN
emaj-260	95	9	=	=	NOUN
emaj-260	95	10	0.935	0.935	NUM
emaj-260	95	11	,	,	PUNCT
emaj-260	95	12	brand	brand	NOUN
emaj-260	95	13	innovation	innovation	NOUN
emaj-260	95	14	=	=	NOUN
emaj-260	95	15	0.907	0.907	NUM
emaj-260	95	16	,	,	PUNCT
emaj-260	95	17	customer	customer	NOUN
emaj-260	95	18	-	-	PUNCT
emaj-260	95	19	based	base	VERB
emaj-260	95	20	profit	profit	NOUN
emaj-260	95	21	performance	performance	NOUN
emaj-260	95	22	=	=	NOUN
emaj-260	95	23	0.906	0.906	NUM
emaj-260	95	24	and	and	CCONJ
emaj-260	95	25	customer	customer	NOUN
emaj-260	95	26	-	-	PUNCT
emaj-260	95	27	based	base	VERB
emaj-260	95	28	relational	relational	ADJ
emaj-260	95	29	performance	performance	NOUN
emaj-260	95	30	=	=	NOUN
emaj-260	95	31	0.894	0.894	NUM
emaj-260	95	32	.	.	PUNCT
emaj-260	96	1	similarly	similarly	ADV
emaj-260	96	2	,	,	PUNCT
emaj-260	96	3	the	the	DET
emaj-260	96	4	average	average	ADJ
emaj-260	96	5	variance	variance	NOUN
emaj-260	96	6	extracted	extract	VERB
emaj-260	96	7	values	value	NOUN
emaj-260	96	8	exhibited	exhibit	VERB
emaj-260	96	9	0.672	0.672	NUM
emaj-260	96	10	,	,	PUNCT
emaj-260	96	11	0.622	0.622	NUM
emaj-260	96	12	,	,	PUNCT
emaj-260	96	13	0.659	0.659	NUM
emaj-260	96	14	,	,	PUNCT
emaj-260	96	15	0.628	0.628	NUM
emaj-260	96	16	for	for	ADP
emaj-260	96	17	service	service	NOUN
emaj-260	96	18	package	package	NOUN
emaj-260	96	19	,	,	PUNCT
emaj-260	96	20	brand	brand	NOUN
emaj-260	96	21	innovation	innovation	NOUN
emaj-260	96	22	,	,	PUNCT
emaj-260	96	23	customer	customer	NOUN
emaj-260	96	24	based	base	VERB
emaj-260	96	25	profit	profit	NOUN
emaj-260	96	26	performance	performance	NOUN
emaj-260	96	27	and	and	CCONJ
emaj-260	96	28	customer	customer	NOUN
emaj-260	96	29	based	base	VERB
emaj-260	96	30	relational	relational	ADJ
emaj-260	96	31	performance	performance	NOUN
emaj-260	96	32	respectively	respectively	ADV
emaj-260	96	33	,	,	PUNCT
emaj-260	96	34	showing	show	VERB
emaj-260	96	35	required	require	VERB
emaj-260	96	36	convergent	convergent	NOUN
emaj-260	96	37	validity	validity	NOUN
emaj-260	96	38	of	of	ADP
emaj-260	96	39	estimates	estimate	NOUN
emaj-260	96	40	since	since	SCONJ
emaj-260	96	41	they	they	PRON
emaj-260	96	42	are	be	AUX
emaj-260	96	43	well	well	ADV
emaj-260	96	44	above	above	ADP
emaj-260	96	45	the	the	DET
emaj-260	96	46	recommended	recommend	VERB
emaj-260	96	47	0.50	0.50	NUM
emaj-260	96	48	estimate	estimate	NOUN
emaj-260	96	49	.	.	PUNCT
emaj-260	97	1	hence	hence	ADV
emaj-260	97	2	,	,	PUNCT
emaj-260	97	3	reliability	reliability	NOUN
emaj-260	97	4	examines	examine	VERB
emaj-260	97	5	the	the	DET
emaj-260	97	6	instrument	instrument	NOUN
emaj-260	97	7	’s	’s	PART
emaj-260	97	8	consistency	consistency	NOUN
emaj-260	97	9	over	over	ADP
emaj-260	97	10	a	a	DET
emaj-260	97	11	diversity	diversity	NOUN
emaj-260	97	12	of	of	ADP
emaj-260	97	13	different	different	ADJ
emaj-260	97	14	conditions	condition	NOUN
emaj-260	97	15	.	.	PUNCT
emaj-260	98	1	table	table	NOUN
emaj-260	98	2	1	1	NUM
emaj-260	98	3	:	:	PUNCT
emaj-260	98	4	reliability	reliability	NOUN
emaj-260	98	5	and	and	CCONJ
emaj-260	98	6	validity	validity	NOUN
emaj-260	98	7	test	test	NOUN
emaj-260	98	8	results	result	NOUN
emaj-260	98	9	construct	construct	VERB
emaj-260	98	10	items	item	NOUN
emaj-260	98	11	loadings	loading	NOUN
emaj-260	98	12	ca	can	AUX
emaj-260	98	13	rho_a	rho_a	VERB
emaj-260	98	14	cr	cr	PROPN
emaj-260	98	15	ave	ave	PROPN
emaj-260	98	16	brand	brand	PROPN
emaj-260	98	17	innovation	innovation	NOUN
emaj-260	98	18	bi1	bi1	PROPN
emaj-260	99	1	0.700	0.700	NUM
emaj-260	99	2	0.876	0.876	NUM
emaj-260	99	3	0.883	0.883	NUM
emaj-260	99	4	0.907	0.907	NUM
emaj-260	99	5	0.622	0.622	NUM
emaj-260	99	6	bi2	bi2	PROPN
emaj-260	99	7	0.707	0.707	NUM
emaj-260	99	8	bi3	bi3	NOUN
emaj-260	99	9	0.840	0.840	NUM
emaj-260	99	10	bi4	bi4	NOUN
emaj-260	99	11	0.835	0.835	NUM
emaj-260	99	12	bi5	bi5	VERB
emaj-260	99	13	0.863	0.863	NUM
emaj-260	99	14	bi6	bi6	NOUN
emaj-260	99	15	0.769	0.769	NUM
emaj-260	99	16	service	service	NOUN
emaj-260	99	17	package	package	NOUN
emaj-260	99	18	sp1	sp1	NOUN
emaj-260	99	19	0.790	0.790	NUM
emaj-260	99	20	0.919	0.919	NUM
emaj-260	99	21	0.922	0.922	NUM
emaj-260	99	22	0.935	0.935	NUM
emaj-260	99	23	0.672	0.672	NUM
emaj-260	99	24	sp2	sp2	NOUN
emaj-260	99	25	0.822	0.822	NUM
emaj-260	99	26	sp3	sp3	NOUN
emaj-260	99	27	0.808	0.808	NUM
emaj-260	99	28	sp4	sp4	NOUN
emaj-260	99	29	0.819	0.819	NUM
emaj-260	99	30	sp5	sp5	PROPN
emaj-260	99	31	0.804	0.804	NUM
emaj-260	99	32	sp6	sp6	NOUN
emaj-260	99	33	0.848	0.848	NUM
emaj-260	99	34	sp7	sp7	NOUN
emaj-260	99	35	0.845	0.845	NUM
emaj-260	99	36	customerbased	customerbase	VERB
emaj-260	99	37	profit	profit	NOUN
emaj-260	99	38	performance	performance	NOUN
emaj-260	99	39	cbpp1	cbpp1	NOUN
emaj-260	99	40	0.784	0.784	NUM
emaj-260	99	41	0.870	0.870	NUM
emaj-260	99	42	0.872	0.872	NUM
emaj-260	99	43	0.906	0.906	NUM
emaj-260	99	44	0.659	0.659	NUM
emaj-260	99	45	cbpp2	cbpp2	NOUN
emaj-260	99	46	0.776	0.776	NUM
emaj-260	99	47	cbpp3	cbpp3	NOUN
emaj-260	99	48	0.843	0.843	NUM
emaj-260	99	49	cbpp4	cbpp4	NOUN
emaj-260	99	50	0.820	0.820	NUM
emaj-260	99	51	cbpp5	cbpp5	PROPN
emaj-260	99	52	0.834	0.834	NUM
emaj-260	99	53	customerbased	customerbase	VERB
emaj-260	99	54	relational	relational	ADJ
emaj-260	99	55	performance	performance	NOUN
emaj-260	99	56	cbrp1	cbrp1	NOUN
emaj-260	99	57	0.860	0.860	NUM
emaj-260	99	58	0.851	0.851	NUM
emaj-260	99	59	0.859	0.859	NUM
emaj-260	99	60	0.894	0.894	NUM
emaj-260	99	61	0.628	0.628	NUM
emaj-260	99	62	cbrp2	cbrp2	PROPN
emaj-260	99	63	0.774	0.774	NUM
emaj-260	99	64	cbrp3	cbrp3	NOUN
emaj-260	99	65	0.772	0.772	NUM
emaj-260	99	66	cbrp4	cbrp4	NOUN
emaj-260	99	67	0.830	0.830	NUM
emaj-260	99	68	cbrp5	cbrp5	NOUN
emaj-260	99	69	0.719	0.719	NUM
emaj-260	99	70	*	*	PUNCT
emaj-260	99	71	note	note	NOUN
emaj-260	99	72	:	:	PUNCT
emaj-260	99	73	cronbach	cronbach	VERB
emaj-260	99	74	’s	’s	ADJ
emaj-260	99	75	alpha	alpha	NOUN
emaj-260	99	76	(	(	PUNCT
emaj-260	99	77	ca	ca	NOUN
emaj-260	99	78	)	)	PUNCT
emaj-260	99	79	;	;	PUNCT
emaj-260	99	80	composite	composite	ADJ
emaj-260	99	81	reliability	reliability	NOUN
emaj-260	99	82	(	(	PUNCT
emaj-260	99	83	cr	cr	NOUN
emaj-260	99	84	)	)	PUNCT
emaj-260	99	85	;	;	PUNCT
emaj-260	99	86	average	average	ADJ
emaj-260	99	87	variance	variance	NOUN
emaj-260	99	88	extracted	extract	VERB
emaj-260	99	89	(	(	PUNCT
emaj-260	99	90	ave	ave	NOUN
emaj-260	99	91	)	)	PUNCT
emaj-260	99	92	source	source	NOUN
emaj-260	99	93	:	:	PUNCT
emaj-260	99	94	smartpls	smartpls	PROPN
emaj-260	99	95	software	software	NOUN
emaj-260	99	96	output	output	PROPN
emaj-260	99	97	discriminant	discriminant	ADJ
emaj-260	99	98	validity	validity	NOUN
emaj-260	99	99	checks	check	VERB
emaj-260	99	100	whether	whether	SCONJ
emaj-260	99	101	the	the	DET
emaj-260	99	102	items	item	NOUN
emaj-260	99	103	chosen	choose	VERB
emaj-260	99	104	to	to	PART
emaj-260	99	105	measure	measure	VERB
emaj-260	99	106	a	a	DET
emaj-260	99	107	variable	variable	NOUN
emaj-260	99	108	fit	fit	VERB
emaj-260	99	109	the	the	DET
emaj-260	99	110	intended	intended	ADJ
emaj-260	99	111	purpose	purpose	NOUN
emaj-260	99	112	.	.	PUNCT
emaj-260	100	1	the	the	DET
emaj-260	100	2	fornell	fornell	NOUN
emaj-260	100	3	-	-	PUNCT
emaj-260	100	4	larcker	larcker	NOUN
emaj-260	100	5	(	(	PUNCT
emaj-260	100	6	1981	1981	NUM
emaj-260	100	7	)	)	PUNCT
emaj-260	100	8	criterion	criterion	NOUN
emaj-260	100	9	was	be	AUX
emaj-260	100	10	examined	examine	VERB
emaj-260	100	11	to	to	PART
emaj-260	100	12	determine	determine	VERB
emaj-260	100	13	the	the	DET
emaj-260	100	14	discriminant	discriminant	ADJ
emaj-260	100	15	validity	validity	NOUN
emaj-260	100	16	.	.	PUNCT
emaj-260	101	1	with	with	ADP
emaj-260	101	2	the	the	DET
emaj-260	101	3	fornelllarcker	fornelllarcker	ADJ
emaj-260	101	4	criterion	criterion	NOUN
emaj-260	101	5	,	,	PUNCT
emaj-260	101	6	measures	measure	NOUN
emaj-260	101	7	exhibited	exhibit	VERB
emaj-260	101	8	the	the	DET
emaj-260	101	9	required	require	VERB
emaj-260	101	10	discriminant	discriminant	ADJ
emaj-260	101	11	validity	validity	NOUN
emaj-260	101	12	because	because	SCONJ
emaj-260	101	13	constructs	construct	NOUN
emaj-260	101	14	demonstrated	demonstrate	VERB
emaj-260	101	15	a	a	DET
emaj-260	101	16	greater	great	ADJ
emaj-260	101	17	variance	variance	NOUN
emaj-260	101	18	with	with	ADP
emaj-260	101	19	items	item	NOUN
emaj-260	101	20	that	that	PRON
emaj-260	101	21	measure	measure	VERB
emaj-260	101	22	the	the	DET
emaj-260	101	23	construct	construct	NOUN
emaj-260	101	24	than	than	ADP
emaj-260	101	25	with	with	ADP
emaj-260	101	26	items	item	NOUN
emaj-260	101	27	of	of	ADP
emaj-260	101	28	other	other	ADJ
emaj-260	101	29	constructs	construct	NOUN
emaj-260	101	30	.	.	PUNCT
emaj-260	102	1	the	the	DET
emaj-260	102	2	square	square	ADJ
emaj-260	102	3	root	root	NOUN
emaj-260	102	4	of	of	ADP
emaj-260	102	5	the	the	DET
emaj-260	102	6	ave	ave	NOUN
emaj-260	102	7	for	for	ADP
emaj-260	102	8	each	each	DET
emaj-260	102	9	factor	factor	NOUN
emaj-260	102	10	(	(	PUNCT
emaj-260	102	11	diagonal	diagonal	ADJ
emaj-260	102	12	values	value	NOUN
emaj-260	102	13	)	)	PUNCT
emaj-260	102	14	was	be	AUX
emaj-260	102	15	revealed	reveal	VERB
emaj-260	102	16	as	as	ADP
emaj-260	102	17	higher	high	ADJ
emaj-260	102	18	than	than	ADP
emaj-260	102	19	the	the	DET
emaj-260	102	20	pair	pair	NOUN
emaj-260	102	21	-	-	PUNCT
emaj-260	102	22	wise	wise	ADJ
emaj-260	102	23	correlation	correlation	NOUN
emaj-260	102	24	between	between	ADP
emaj-260	102	25	the	the	DET
emaj-260	102	26	factors	factor	NOUN
emaj-260	102	27	(	(	PUNCT
emaj-260	102	28	offdiagonal	offdiagonal	ADJ
emaj-260	102	29	values	value	NOUN
emaj-260	102	30	)	)	PUNCT
emaj-260	102	31	(	(	PUNCT
emaj-260	102	32	table	table	NOUN
emaj-260	102	33	2	2	NUM
emaj-260	102	34	)	)	PUNCT
emaj-260	102	35	.	.	PUNCT
emaj-260	103	1	the	the	DET
emaj-260	103	2	cross	cross	NOUN
emaj-260	103	3	loadings	loading	NOUN
emaj-260	103	4	also	also	ADV
emaj-260	103	5	exhibited	exhibit	VERB
emaj-260	103	6	that	that	SCONJ
emaj-260	103	7	the	the	DET
emaj-260	103	8	items	item	NOUN
emaj-260	103	9	loaded	load	VERB
emaj-260	103	10	higher	higher	ADV
emaj-260	103	11	on	on	ADP
emaj-260	103	12	their	their	PRON
emaj-260	103	13	respective	respective	ADJ
emaj-260	103	14	constructs	construct	NOUN
emaj-260	103	15	above	above	ADP
emaj-260	103	16	0.60	0.60	NUM
emaj-260	103	17	than	than	ADP
emaj-260	103	18	on	on	ADP
emaj-260	103	19	another	another	DET
emaj-260	103	20	construct	construct	NOUN
emaj-260	103	21	(	(	PUNCT
emaj-260	103	22	table	table	NOUN
emaj-260	103	23	2	2	NUM
emaj-260	103	24	)	)	PUNCT
emaj-260	103	25	.	.	PUNCT
emaj-260	104	1	4	4	NUM
emaj-260	104	2	items	item	NOUN
emaj-260	104	3	were	be	AUX
emaj-260	104	4	deleted	delete	VERB
emaj-260	104	5	from	from	ADP
emaj-260	104	6	brand	brand	NOUN
emaj-260	104	7	innovation	innovation	NOUN
emaj-260	104	8	construct	construct	NOUN
emaj-260	104	9	because	because	SCONJ
emaj-260	104	10	they	they	PRON
emaj-260	104	11	showed	show	VERB
emaj-260	104	12	low	low	ADJ
emaj-260	104	13	loadings	loading	NOUN
emaj-260	104	14	below	below	ADP
emaj-260	104	15	0.60	0.60	NUM
emaj-260	104	16	.	.	PUNCT
emaj-260	105	1	volume	volume	NOUN
emaj-260	105	2	12	12	NUM
emaj-260	105	3	no	no	DET
emaj-260	105	4	2	2	NUM
emaj-260	105	5	(	(	PUNCT
emaj-260	105	6	2022	2022	NUM
emaj-260	105	7	)	)	PUNCT
emaj-260	105	8	|	|	ADV
emaj-260	105	9	issn	issn	VERB
emaj-260	105	10	2158	2158	NUM
emaj-260	105	11	-	-	SYM
emaj-260	105	12	8708	8708	NUM
emaj-260	105	13	(	(	PUNCT
emaj-260	105	14	online	online	NOUN
emaj-260	105	15	)	)	PUNCT
emaj-260	105	16	|	|	ADV
emaj-260	105	17	doi	doi	X
emaj-260	105	18	10.5195	10.5195	NUM
emaj-260	105	19	/	/	SYM
emaj-260	105	20	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	106	1	|	|	ADV
emaj-260	106	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-260	106	3	collins	collins	PROPN
emaj-260	106	4	kankam	kankam	PROPN
emaj-260	106	5	-	-	PUNCT
emaj-260	106	6	kwarteng	kwarteng	PROPN
emaj-260	106	7	,	,	PUNCT
emaj-260	106	8	ofosu	ofosu	PROPN
emaj-260	106	9	amofah	amofah	PROPN
emaj-260	106	10	,	,	PUNCT
emaj-260	106	11	francis	francis	PROPN
emaj-260	106	12	osei	osei	PROPN
emaj-260	106	13	,	,	PUNCT
emaj-260	106	14	barbara	barbara	PROPN
emaj-260	106	15	osman	osman	PROPN
emaj-260	106	16	emerging	emerge	VERB
emaj-260	106	17	markets	market	NOUN
emaj-260	106	18	journal	journal	NOUN
emaj-260	106	19	|	|	ADV
emaj-260	106	20	p	p	NOUN
emaj-260	106	21	a	a	DET
emaj-260	106	22	g	g	NOUN
emaj-260	106	23	e	e	NOUN
emaj-260	106	24	1	1	NUM
emaj-260	106	25	3	3	NUM
emaj-260	106	26	table	table	NOUN
emaj-260	106	27	2	2	NUM
emaj-260	106	28	:	:	PUNCT
emaj-260	106	29	discriminant	discriminant	ADJ
emaj-260	106	30	validity	validity	NOUN
emaj-260	106	31	:	:	PUNCT
emaj-260	106	32	fornell	fornell	NOUN
emaj-260	106	33	and	and	CCONJ
emaj-260	106	34	larcker	larcker	NOUN
emaj-260	106	35	criterion	criterion	NOUN
emaj-260	106	36	variables	variable	VERB
emaj-260	106	37	bi	bi	PROPN
emaj-260	106	38	cbpp	cbpp	PROPN
emaj-260	106	39	cbrp	cbrp	NOUN
emaj-260	106	40	sp	sp	ADP
emaj-260	106	41	brand	brand	NOUN
emaj-260	106	42	innovation	innovation	NOUN
emaj-260	106	43	0.788	0.788	NUM
emaj-260	106	44	service	service	NOUN
emaj-260	106	45	package	package	NOUN
emaj-260	106	46	0.774	0.774	NUM
emaj-260	106	47	0.812	0.812	NUM
emaj-260	106	48	customer	customer	NOUN
emaj-260	106	49	-	-	PUNCT
emaj-260	106	50	based	base	VERB
emaj-260	106	51	profit	profit	NOUN
emaj-260	106	52	performance	performance	NOUN
emaj-260	106	53	0.627	0.627	NUM
emaj-260	106	54	0.627	0.627	NUM
emaj-260	106	55	0.793	0.793	NUM
emaj-260	106	56	customer	customer	NOUN
emaj-260	106	57	-	-	PUNCT
emaj-260	106	58	based	base	VERB
emaj-260	106	59	relational	relational	ADJ
emaj-260	106	60	performance	performance	NOUN
emaj-260	106	61	0.536	0.536	NUM
emaj-260	106	62	0.518	0.518	NUM
emaj-260	106	63	0.540	0.540	NUM
emaj-260	106	64	0.820	0.820	NUM
emaj-260	106	65	*	*	PUNCT
emaj-260	106	66	note	note	NOUN
emaj-260	106	67	:	:	PUNCT
emaj-260	106	68	values	value	NOUN
emaj-260	106	69	on	on	ADP
emaj-260	106	70	the	the	DET
emaj-260	106	71	diagonal	diagonal	NOUN
emaj-260	106	72	are	be	AUX
emaj-260	106	73	the	the	DET
emaj-260	106	74	square	square	ADJ
emaj-260	106	75	roots	root	NOUN
emaj-260	106	76	of	of	ADP
emaj-260	106	77	the	the	DET
emaj-260	106	78	average	average	ADJ
emaj-260	106	79	variance	variance	NOUN
emaj-260	106	80	extracted	extract	VERB
emaj-260	106	81	(	(	PUNCT
emaj-260	106	82	ave	ave	PROPN
emaj-260	106	83	)	)	PUNCT
emaj-260	106	84	for	for	ADP
emaj-260	106	85	each	each	DET
emaj-260	106	86	factor	factor	NOUN
emaj-260	106	87	source	source	NOUN
emaj-260	106	88	:	:	PUNCT
emaj-260	106	89	smartpls	smartpls	PROPN
emaj-260	106	90	software	software	NOUN
emaj-260	106	91	output	output	NOUN
emaj-260	106	92	following	follow	VERB
emaj-260	106	93	bagozzi	bagozzi	NOUN
emaj-260	106	94	and	and	CCONJ
emaj-260	106	95	yi	yi	PROPN
emaj-260	106	96	(	(	PUNCT
emaj-260	106	97	2012	2012	NUM
emaj-260	106	98	)	)	PUNCT
emaj-260	106	99	,	,	PUNCT
emaj-260	106	100	some	some	PRON
emaj-260	106	101	approximations	approximation	VERB
emaj-260	106	102	fit	fit	ADJ
emaj-260	106	103	heuristics	heuristic	NOUN
emaj-260	106	104	were	be	AUX
emaj-260	106	105	also	also	ADV
emaj-260	106	106	estimated	estimate	VERB
emaj-260	106	107	to	to	PART
emaj-260	106	108	exhibit	exhibit	VERB
emaj-260	106	109	additional	additional	ADJ
emaj-260	106	110	information	information	NOUN
emaj-260	106	111	on	on	ADP
emaj-260	106	112	model	model	NOUN
emaj-260	106	113	fit	fit	ADJ
emaj-260	106	114	and	and	CCONJ
emaj-260	106	115	the	the	DET
emaj-260	106	116	estimates	estimate	NOUN
emaj-260	106	117	is	be	AUX
emaj-260	106	118	between	between	ADP
emaj-260	106	119	acceptable	acceptable	ADJ
emaj-260	106	120	to	to	ADP
emaj-260	106	121	excellent	excellent	ADJ
emaj-260	106	122	fit	fit	NOUN
emaj-260	106	123	.	.	PUNCT
emaj-260	107	1	a	a	DET
emaj-260	107	2	sixfactor	sixfactor	NOUN
emaj-260	107	3	confirmatory	confirmatory	NOUN
emaj-260	107	4	factor	factor	NOUN
emaj-260	107	5	analysis	analysis	NOUN
emaj-260	107	6	model	model	NOUN
emaj-260	107	7	fits	fit	VERB
emaj-260	107	8	the	the	DET
emaj-260	107	9	data	datum	NOUN
emaj-260	107	10	well	well	ADV
emaj-260	107	11	,	,	PUNCT
emaj-260	107	12	with	with	ADP
emaj-260	107	13	estimates	estimate	NOUN
emaj-260	107	14	attaining	attain	VERB
emaj-260	107	15	the	the	DET
emaj-260	107	16	specific	specific	ADJ
emaj-260	107	17	benchmarks	benchmark	NOUN
emaj-260	107	18	observed	observe	VERB
emaj-260	107	19	in	in	ADP
emaj-260	107	20	table	table	NOUN
emaj-260	107	21	iii	iii	NUM
emaj-260	107	22	which	which	PRON
emaj-260	107	23	exhibits	exhibit	VERB
emaj-260	107	24	a	a	DET
emaj-260	107	25	chi	chi	ADJ
emaj-260	107	26	-	-	PUNCT
emaj-260	107	27	square	square	NOUN
emaj-260	107	28	=	=	SYM
emaj-260	107	29	480.452	480.452	NUM
emaj-260	107	30	,	,	PUNCT
emaj-260	107	31	nfi	nfi	PROPN
emaj-260	107	32	=	=	PROPN
emaj-260	107	33	0.799	0.799	NUM
emaj-260	107	34	,	,	PUNCT
emaj-260	107	35	and	and	CCONJ
emaj-260	107	36	srmr	srmr	VERB
emaj-260	107	37	=	=	NOUN
emaj-260	107	38	0.072	0.072	NUM
emaj-260	107	39	.	.	PUNCT
emaj-260	108	1	all	all	DET
emaj-260	108	2	the	the	DET
emaj-260	108	3	constructs	construct	NOUN
emaj-260	108	4	were	be	AUX
emaj-260	108	5	significant	significant	ADJ
emaj-260	108	6	and	and	CCONJ
emaj-260	108	7	positive	positive	ADJ
emaj-260	108	8	as	as	SCONJ
emaj-260	108	9	shown	show	VERB
emaj-260	108	10	in	in	ADP
emaj-260	108	11	table	table	NOUN
emaj-260	108	12	3	3	NUM
emaj-260	108	13	.	.	PUNCT
emaj-260	108	14	table	table	NOUN
emaj-260	108	15	3	3	NUM
emaj-260	108	16	:	:	PUNCT
emaj-260	108	17	model	model	NOUN
emaj-260	108	18	fit	fit	ADJ
emaj-260	108	19	indices	index	NOUN
emaj-260	108	20	saturated	saturate	VERB
emaj-260	108	21	model	model	NOUN
emaj-260	108	22	estimated	estimate	VERB
emaj-260	108	23	model	model	NOUN
emaj-260	108	24	srmr	srmr	VERB
emaj-260	108	25	0.069	0.069	NUM
emaj-260	108	26	0.072	0.072	NUM
emaj-260	108	27	d_uls	d_uls	PROPN
emaj-260	108	28	1.311	1.311	NUM
emaj-260	108	29	1.431	1.431	NUM
emaj-260	108	30	d_g	d_g	NOUN
emaj-260	108	31	0.590	0.590	NUM
emaj-260	108	32	0.602	0.602	NUM
emaj-260	108	33	chi	chi	ADJ
emaj-260	108	34	-	-	PUNCT
emaj-260	108	35	square	square	NOUN
emaj-260	108	36	473.971	473.971	NUM
emaj-260	108	37	480.452	480.452	NUM
emaj-260	108	38	nfi	nfi	PROPN
emaj-260	108	39	0.801	0.801	NUM
emaj-260	108	40	0.799	0.799	NUM
emaj-260	108	41	source	source	NOUN
emaj-260	108	42	:	:	PUNCT
emaj-260	108	43	smartpls	smartpls	PROPN
emaj-260	108	44	software	software	PROPN
emaj-260	108	45	output	output	PROPN
emaj-260	108	46	iv	iv	PROPN
emaj-260	108	47	.	.	PUNCT
emaj-260	108	48	results	result	VERB
emaj-260	108	49	demographic	demographic	ADJ
emaj-260	108	50	information	information	NOUN
emaj-260	108	51	the	the	DET
emaj-260	108	52	demographic	demographic	ADJ
emaj-260	108	53	information	information	NOUN
emaj-260	108	54	of	of	ADP
emaj-260	108	55	respondents	respondent	NOUN
emaj-260	108	56	and	and	CCONJ
emaj-260	108	57	firms	firm	NOUN
emaj-260	108	58	(	(	PUNCT
emaj-260	108	59	see	see	VERB
emaj-260	108	60	table	table	NOUN
emaj-260	108	61	4	4	NUM
emaj-260	108	62	)	)	PUNCT
emaj-260	108	63	shows	show	VERB
emaj-260	108	64	that	that	SCONJ
emaj-260	108	65	the	the	DET
emaj-260	108	66	majority	majority	NOUN
emaj-260	108	67	of	of	ADP
emaj-260	108	68	the	the	DET
emaj-260	108	69	hotels	hotel	NOUN
emaj-260	108	70	sampled	sample	VERB
emaj-260	108	71	have	have	AUX
emaj-260	108	72	operated	operate	VERB
emaj-260	108	73	for	for	ADP
emaj-260	108	74	more	more	ADJ
emaj-260	108	75	than	than	ADP
emaj-260	108	76	10	10	NUM
emaj-260	108	77	years	year	NOUN
emaj-260	108	78	.	.	PUNCT
emaj-260	109	1	this	this	PRON
emaj-260	109	2	is	be	AUX
emaj-260	109	3	evident	evident	ADJ
emaj-260	109	4	by	by	ADP
emaj-260	109	5	the	the	DET
emaj-260	109	6	fact	fact	NOUN
emaj-260	109	7	that	that	SCONJ
emaj-260	109	8	58.0	58.0	NUM
emaj-260	109	9	%	%	NOUN
emaj-260	109	10	of	of	ADP
emaj-260	109	11	the	the	DET
emaj-260	109	12	total	total	ADJ
emaj-260	109	13	sample	sample	NOUN
emaj-260	109	14	of	of	ADP
emaj-260	109	15	hotels	hotel	NOUN
emaj-260	109	16	reported	report	VERB
emaj-260	109	17	having	having	AUX
emaj-260	109	18	existed	exist	VERB
emaj-260	109	19	for	for	ADP
emaj-260	109	20	more	more	ADJ
emaj-260	109	21	than	than	ADP
emaj-260	109	22	a	a	PRON
emaj-260	109	23	decade	decade	NOUN
emaj-260	109	24	.	.	PUNCT
emaj-260	110	1	in	in	ADP
emaj-260	110	2	terms	term	NOUN
emaj-260	110	3	of	of	ADP
emaj-260	110	4	size	size	NOUN
emaj-260	110	5	,	,	PUNCT
emaj-260	110	6	it	it	PRON
emaj-260	110	7	was	be	AUX
emaj-260	110	8	gathered	gather	VERB
emaj-260	110	9	that	that	DET
emaj-260	110	10	majority	majority	NOUN
emaj-260	110	11	of	of	ADP
emaj-260	110	12	the	the	DET
emaj-260	110	13	sampled	sample	VERB
emaj-260	110	14	hotels	hotel	NOUN
emaj-260	110	15	are	be	AUX
emaj-260	110	16	medium	medium	ADJ
emaj-260	110	17	sized	sized	ADJ
emaj-260	110	18	with	with	ADP
emaj-260	110	19	21	21	NUM
emaj-260	110	20	-	-	SYM
emaj-260	110	21	40	40	NUM
emaj-260	110	22	workers	worker	NOUN
emaj-260	110	23	.	.	PUNCT
emaj-260	111	1	the	the	DET
emaj-260	111	2	report	report	NOUN
emaj-260	111	3	showed	show	VERB
emaj-260	111	4	a	a	DET
emaj-260	111	5	share	share	NOUN
emaj-260	111	6	of	of	ADP
emaj-260	111	7	45.5	45.5	NUM
emaj-260	111	8	%	%	NOUN
emaj-260	111	9	of	of	ADP
emaj-260	111	10	the	the	DET
emaj-260	111	11	total	total	ADJ
emaj-260	111	12	sample	sample	NOUN
emaj-260	111	13	.	.	PUNCT
emaj-260	112	1	focusing	focus	VERB
emaj-260	112	2	on	on	ADP
emaj-260	112	3	individual	individual	ADJ
emaj-260	112	4	respondents	respondent	NOUN
emaj-260	112	5	’	'	PUNCT
emaj-260	112	6	attributes	attribute	NOUN
emaj-260	112	7	,	,	PUNCT
emaj-260	112	8	table	table	NOUN
emaj-260	112	9	4	4	NUM
emaj-260	112	10	shows	show	VERB
emaj-260	112	11	that	that	SCONJ
emaj-260	112	12	the	the	DET
emaj-260	112	13	majority	majority	NOUN
emaj-260	112	14	of	of	ADP
emaj-260	112	15	respondents	respondent	NOUN
emaj-260	112	16	are	be	AUX
emaj-260	112	17	males	male	NOUN
emaj-260	112	18	(	(	PUNCT
emaj-260	112	19	70.5	70.5	NUM
emaj-260	112	20	%	%	NOUN
emaj-260	112	21	)	)	PUNCT
emaj-260	112	22	.	.	PUNCT
emaj-260	113	1	female	female	ADJ
emaj-260	113	2	participants	participant	NOUN
emaj-260	113	3	represented	represent	VERB
emaj-260	113	4	29.5	29.5	NUM
emaj-260	113	5	%	%	NOUN
emaj-260	113	6	of	of	ADP
emaj-260	113	7	the	the	DET
emaj-260	113	8	sample	sample	NOUN
emaj-260	113	9	.	.	PUNCT
emaj-260	114	1	with	with	ADP
emaj-260	114	2	reference	reference	NOUN
emaj-260	114	3	to	to	ADP
emaj-260	114	4	age	age	NOUN
emaj-260	114	5	,	,	PUNCT
emaj-260	114	6	the	the	DET
emaj-260	114	7	demographic	demographic	ADJ
emaj-260	114	8	analysis	analysis	NOUN
emaj-260	114	9	shows	show	VERB
emaj-260	114	10	that	that	SCONJ
emaj-260	114	11	a	a	DET
emaj-260	114	12	significant	significant	ADJ
emaj-260	114	13	proportion	proportion	NOUN
emaj-260	114	14	of	of	ADP
emaj-260	114	15	participants	participant	NOUN
emaj-260	114	16	are	be	AUX
emaj-260	114	17	30	30	NUM
emaj-260	114	18	years	year	NOUN
emaj-260	114	19	and	and	CCONJ
emaj-260	114	20	above	above	ADV
emaj-260	114	21	.	.	PUNCT
emaj-260	115	1	however	however	ADV
emaj-260	115	2	the	the	DET
emaj-260	115	3	age	age	NOUN
emaj-260	115	4	group	group	NOUN
emaj-260	115	5	with	with	ADP
emaj-260	115	6	the	the	DET
emaj-260	115	7	largest	large	ADJ
emaj-260	115	8	representation	representation	NOUN
emaj-260	115	9	is	be	AUX
emaj-260	115	10	30	30	NUM
emaj-260	115	11	to	to	PART
emaj-260	115	12	39	39	NUM
emaj-260	115	13	(	(	PUNCT
emaj-260	115	14	42.9	42.9	NUM
emaj-260	115	15	%	%	NOUN
emaj-260	115	16	)	)	PUNCT
emaj-260	115	17	.	.	PUNCT
emaj-260	116	1	it	it	PRON
emaj-260	116	2	was	be	AUX
emaj-260	116	3	also	also	ADV
emaj-260	116	4	identified	identify	VERB
emaj-260	116	5	that	that	SCONJ
emaj-260	116	6	the	the	DET
emaj-260	116	7	average	average	ADJ
emaj-260	116	8	work	work	NOUN
emaj-260	116	9	experience	experience	NOUN
emaj-260	116	10	of	of	ADP
emaj-260	116	11	the	the	DET
emaj-260	116	12	respondents	respondent	NOUN
emaj-260	116	13	is	be	AUX
emaj-260	116	14	approximately	approximately	ADV
emaj-260	116	15	5	5	NUM
emaj-260	116	16	years	year	NOUN
emaj-260	116	17	.	.	PUNCT
emaj-260	117	1	table	table	NOUN
emaj-260	117	2	4	4	NUM
emaj-260	117	3	:	:	PUNCT
emaj-260	117	4	firm	firm	ADJ
emaj-260	117	5	and	and	CCONJ
emaj-260	117	6	respondent	respondent	ADJ
emaj-260	117	7	background	background	NOUN
emaj-260	117	8	information	information	NOUN
emaj-260	117	9	n	n	PRON
emaj-260	118	1	%	%	NOUN
emaj-260	118	2	firm	firm	ADJ
emaj-260	118	3	age	age	NOUN
emaj-260	118	4	less	less	ADJ
emaj-260	118	5	than	than	ADP
emaj-260	118	6	10	10	NUM
emaj-260	118	7	years	year	NOUN
emaj-260	118	8	47	47	NUM
emaj-260	118	9	42.0	42.0	NUM
emaj-260	118	10	10	10	NUM
emaj-260	118	11	years	year	NOUN
emaj-260	118	12	and	and	CCONJ
emaj-260	118	13	above	above	ADP
emaj-260	118	14	65	65	NUM
emaj-260	118	15	58.0	58.0	NUM
emaj-260	118	16	firm	firm	ADJ
emaj-260	118	17	size	size	NOUN
emaj-260	118	18	5	5	NUM
emaj-260	118	19	-	-	SYM
emaj-260	118	20	20	20	NUM
emaj-260	118	21	40	40	NUM
emaj-260	118	22	35.7	35.7	NUM
emaj-260	118	23	21	21	NUM
emaj-260	118	24	-	-	SYM
emaj-260	118	25	40	40	NUM
emaj-260	118	26	51	51	NUM
emaj-260	118	27	45.5	45.5	NUM
emaj-260	118	28	41	41	NUM
emaj-260	118	29	+	+	CCONJ
emaj-260	118	30	21	21	NUM
emaj-260	118	31	18.8	18.8	NUM
emaj-260	118	32	respondent	respondent	NOUN
emaj-260	118	33	’s	’s	PART
emaj-260	118	34	gender	gender	NOUN
emaj-260	118	35	male	male	NOUN
emaj-260	118	36	79	79	NUM
emaj-260	118	37	70.5	70.5	NUM
emaj-260	118	38	female	female	NOUN
emaj-260	118	39	33	33	NUM
emaj-260	118	40	29.5	29.5	NUM
emaj-260	118	41	respondent	respondent	NOUN
emaj-260	118	42	’s	’s	PART
emaj-260	118	43	age	age	NOUN
emaj-260	118	44	(	(	PUNCT
emaj-260	118	45	years	year	NOUN
emaj-260	118	46	)	)	PUNCT
emaj-260	118	47	20	20	NUM
emaj-260	118	48	to	to	PART
emaj-260	118	49	29	29	NUM
emaj-260	118	50	15	15	NUM
emaj-260	118	51	13.4	13.4	NUM
emaj-260	118	52	30	30	NUM
emaj-260	118	53	to	to	ADP
emaj-260	118	54	39	39	NUM
emaj-260	118	55	48	48	NUM
emaj-260	118	56	42.9	42.9	NUM
emaj-260	118	57	40	40	NUM
emaj-260	118	58	to	to	ADP
emaj-260	118	59	49	49	NUM
emaj-260	118	60	40	40	NUM
emaj-260	118	61	35.7	35.7	NUM
emaj-260	118	62	50	50	NUM
emaj-260	118	63	+	+	NUM
emaj-260	118	64	9	9	NUM
emaj-260	118	65	8.0	8.0	NUM
emaj-260	118	66	respondent	respondent	NOUN
emaj-260	118	67	’s	’s	PART
emaj-260	118	68	position	position	NOUN
emaj-260	118	69	non	non	ADJ
emaj-260	118	70	-	-	NOUN
emaj-260	118	71	manager	manager	NOUN
emaj-260	118	72	44	44	NUM
emaj-260	118	73	39.2	39.2	NUM
emaj-260	118	74	manager	manager	NOUN
emaj-260	118	75	68	68	NUM
emaj-260	118	76	60.8	60.8	NUM
emaj-260	118	77	min	min	NOUN
emaj-260	118	78	max	max	PROPN
emaj-260	118	79	mean	mean	PROPN
emaj-260	118	80	sd	sd	ADP
emaj-260	118	81	firm	firm	ADJ
emaj-260	118	82	age	age	NOUN
emaj-260	118	83	(	(	PUNCT
emaj-260	118	84	years	year	NOUN
emaj-260	118	85	)	)	PUNCT
emaj-260	118	86	1	1	NUM
emaj-260	119	1	41	41	NUM
emaj-260	119	2	10.66	10.66	NUM
emaj-260	119	3	7.727	7.727	NUM
emaj-260	119	4	respondent	respondent	NOUN
emaj-260	119	5	’s	’s	PART
emaj-260	119	6	experience	experience	NOUN
emaj-260	119	7	(	(	PUNCT
emaj-260	119	8	years	year	NOUN
emaj-260	119	9	)	)	PUNCT
emaj-260	119	10	1	1	NUM
emaj-260	119	11	18	18	NUM
emaj-260	119	12	4.88	4.88	NUM
emaj-260	119	13	3.100	3.100	NUM
emaj-260	119	14	source	source	NOUN
emaj-260	119	15	:	:	PUNCT
emaj-260	119	16	smartpls	smartpls	PROPN
emaj-260	119	17	software	software	NOUN
emaj-260	119	18	output	output	NOUN
emaj-260	119	19	coefficients	coefficient	NOUN
emaj-260	119	20	of	of	ADP
emaj-260	119	21	determination	determination	NOUN
emaj-260	119	22	(	(	PUNCT
emaj-260	119	23	r2	r2	PROPN
emaj-260	119	24	)	)	PUNCT
emaj-260	119	25	and	and	CCONJ
emaj-260	119	26	adjusted	adjust	VERB
emaj-260	119	27	r2	r2	NOUN
emaj-260	119	28	(	(	PUNCT
emaj-260	119	29	r2	r2	PROPN
emaj-260	119	30	adj	adj	ADP
emaj-260	119	31	the	the	DET
emaj-260	119	32	coefficient	coefficient	NOUN
emaj-260	119	33	of	of	ADP
emaj-260	119	34	determinant	determinant	ADJ
emaj-260	119	35	(	(	PUNCT
emaj-260	119	36	r2	r2	PROPN
emaj-260	119	37	)	)	PUNCT
emaj-260	119	38	exhibits	exhibit	VERB
emaj-260	119	39	the	the	DET
emaj-260	119	40	precision	precision	NOUN
emaj-260	119	41	of	of	ADP
emaj-260	119	42	prediction	prediction	NOUN
emaj-260	119	43	of	of	ADP
emaj-260	119	44	constructs	construct	NOUN
emaj-260	119	45	in	in	ADP
emaj-260	119	46	structural	structural	ADJ
emaj-260	119	47	frameworks	framework	NOUN
emaj-260	119	48	.	.	PUNCT
emaj-260	120	1	the	the	DET
emaj-260	120	2	pls	pls	ADJ
emaj-260	120	3	–	–	PUNCT
emaj-260	120	4	sem	sem	NOUN
emaj-260	120	5	procedure	procedure	NOUN
emaj-260	120	6	aims	aim	VERB
emaj-260	120	7	at	at	ADP
emaj-260	120	8	maximizing	maximize	VERB
emaj-260	120	9	the	the	DET
emaj-260	120	10	r2	r2	PROPN
emaj-260	120	11	estimates	estimate	NOUN
emaj-260	120	12	of	of	ADP
emaj-260	120	13	endogenous	endogenous	ADJ
emaj-260	120	14	latent	latent	NOUN
emaj-260	120	15	variables	variable	NOUN
emaj-260	120	16	in	in	ADP
emaj-260	120	17	the	the	DET
emaj-260	120	18	path	path	NOUN
emaj-260	120	19	structure	structure	NOUN
emaj-260	120	20	.	.	PUNCT
emaj-260	121	1	r2	r2	PROPN
emaj-260	121	2	estimates	estimate	NOUN
emaj-260	121	3	are	be	AUX
emaj-260	121	4	weak	weak	ADJ
emaj-260	121	5	,	,	PUNCT
emaj-260	121	6	moderate	moderate	ADJ
emaj-260	121	7	and	and	CCONJ
emaj-260	121	8	substantial	substantial	ADJ
emaj-260	121	9	if	if	SCONJ
emaj-260	121	10	their	their	PRON
emaj-260	121	11	values	value	NOUN
emaj-260	121	12	are	be	AUX
emaj-260	121	13	0.25	0.25	NUM
emaj-260	121	14	,	,	PUNCT
emaj-260	121	15	0.50	0.50	NUM
emaj-260	121	16	or	or	CCONJ
emaj-260	121	17	0.75	0.75	NUM
emaj-260	121	18	,	,	PUNCT
emaj-260	121	19	respectively	respectively	ADV
emaj-260	121	20	.	.	PUNCT
emaj-260	122	1	the	the	DET
emaj-260	122	2	r2	r2	PROPN
emaj-260	122	3	adj	adj	PROPN
emaj-260	122	4	.	.	PROPN
emaj-260	122	5	estimate	estimate	NOUN
emaj-260	122	6	reduces	reduce	VERB
emaj-260	122	7	the	the	DET
emaj-260	122	8	r2	r2	PROPN
emaj-260	122	9	value	value	NOUN
emaj-260	122	10	to	to	PART
emaj-260	122	11	compensate	compensate	VERB
emaj-260	122	12	for	for	ADP
emaj-260	122	13	including	include	VERB
emaj-260	122	14	non	non	ADJ
emaj-260	122	15	-	-	ADJ
emaj-260	122	16	significant	significant	ADJ
emaj-260	122	17	exogenous	exogenous	ADJ
emaj-260	122	18	latent	latent	NOUN
emaj-260	122	19	variables	variable	NOUN
emaj-260	122	20	in	in	ADP
emaj-260	122	21	order	order	NOUN
emaj-260	122	22	to	to	PART
emaj-260	122	23	increase	increase	VERB
emaj-260	122	24	the	the	DET
emaj-260	122	25	explained	explain	VERB
emaj-260	122	26	variance	variance	NOUN
emaj-260	122	27	r2	r2	PROPN
emaj-260	122	28	.	.	PUNCT
emaj-260	123	1	the	the	DET
emaj-260	123	2	model	model	NOUN
emaj-260	123	3	illustrates	illustrate	VERB
emaj-260	123	4	moderate	moderate	ADJ
emaj-260	123	5	predictive	predictive	ADJ
emaj-260	123	6	accuracy	accuracy	NOUN
emaj-260	123	7	(	(	PUNCT
emaj-260	123	8	r2	r2	PROPN
emaj-260	123	9	adjusted	adjust	VERB
emaj-260	123	10	)	)	PUNCT
emaj-260	123	11	value	value	NOUN
emaj-260	123	12	of	of	ADP
emaj-260	123	13	0.609	0.609	NUM
emaj-260	123	14	customer	customer	NOUN
emaj-260	123	15	-	-	PUNCT
emaj-260	123	16	based	base	VERB
emaj-260	123	17	profit	profit	NOUN
emaj-260	123	18	performance	performance	NOUN
emaj-260	123	19	and	and	CCONJ
emaj-260	123	20	relatively	relatively	ADV
emaj-260	123	21	weak	weak	ADJ
emaj-260	123	22	predictive	predictive	ADJ
emaj-260	123	23	accuracy	accuracy	NOUN
emaj-260	123	24	(	(	PUNCT
emaj-260	123	25	r2	r2	PROPN
emaj-260	123	26	adj	adj	PROPN
emaj-260	123	27	)	)	PUNCT
emaj-260	123	28	estimate	estimate	NOUN
emaj-260	123	29	of	of	ADP
emaj-260	123	30	0.441	0.441	NUM
emaj-260	123	31	toward	toward	ADP
emaj-260	123	32	customer	customer	NOUN
emaj-260	123	33	-	-	PUNCT
emaj-260	123	34	based	base	VERB
emaj-260	123	35	relational	relational	ADJ
emaj-260	123	36	performance	performance	NOUN
emaj-260	123	37	as	as	SCONJ
emaj-260	123	38	shown	show	VERB
emaj-260	123	39	in	in	ADP
emaj-260	123	40	table	table	NOUN
emaj-260	123	41	5	5	NUM
emaj-260	123	42	.	.	PUNCT
emaj-260	124	1	volume	volume	NOUN
emaj-260	124	2	12	12	NUM
emaj-260	124	3	no	no	DET
emaj-260	124	4	2	2	NUM
emaj-260	124	5	(	(	PUNCT
emaj-260	124	6	2022	2022	NUM
emaj-260	124	7	)	)	PUNCT
emaj-260	124	8	|	|	ADV
emaj-260	124	9	issn	issn	VERB
emaj-260	124	10	2158	2158	NUM
emaj-260	124	11	-	-	SYM
emaj-260	124	12	8708	8708	NUM
emaj-260	124	13	(	(	PUNCT
emaj-260	124	14	online	online	NOUN
emaj-260	124	15	)	)	PUNCT
emaj-260	124	16	|	|	ADV
emaj-260	124	17	doi	doi	X
emaj-260	124	18	10.5195	10.5195	NUM
emaj-260	124	19	/	/	SYM
emaj-260	124	20	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	125	1	|	|	NOUN
emaj-260	125	2	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	125	3	customer	customer	NOUN
emaj-260	125	4	based	base	VERB
emaj-260	125	5	performance	performance	NOUN
emaj-260	125	6	of	of	ADP
emaj-260	125	7	the	the	DET
emaj-260	125	8	hotel	hotel	NOUN
emaj-260	125	9	industry	industry	NOUN
emaj-260	125	10	:	:	PUNCT
emaj-260	125	11	analysis	analysis	NOUN
emaj-260	125	12	of	of	ADP
emaj-260	125	13	service	service	NOUN
emaj-260	125	14	package	package	NOUN
emaj-260	125	15	and	and	CCONJ
emaj-260	125	16	brand	brand	NOUN
emaj-260	125	17	innovations	innovation	NOUN
emaj-260	125	18	page	page	VERB
emaj-260	125	19	|14|	|14|	NOUN
emaj-260	125	20	emerging	emerge	VERB
emaj-260	125	21	markets	market	NOUN
emaj-260	125	22	journal	journal	NOUN
emaj-260	125	23	table	table	NOUN
emaj-260	125	24	5	5	NUM
emaj-260	125	25	:	:	PUNCT
emaj-260	125	26	coefficients	coefficient	NOUN
emaj-260	125	27	of	of	ADP
emaj-260	125	28	determination	determination	NOUN
emaj-260	125	29	(	(	PUNCT
emaj-260	125	30	r2	r2	PROPN
emaj-260	125	31	)	)	PUNCT
emaj-260	125	32	and	and	CCONJ
emaj-260	125	33	r2	r2	PROPN
emaj-260	125	34	adjusted	adjust	VERB
emaj-260	125	35	dependent	dependent	ADJ
emaj-260	125	36	variables	variable	NOUN
emaj-260	125	37	r	r	NOUN
emaj-260	125	38	square	square	NOUN
emaj-260	125	39	r	r	NOUN
emaj-260	125	40	square	square	ADJ
emaj-260	125	41	adjusted	adjust	VERB
emaj-260	125	42	customer	customer	NOUN
emaj-260	125	43	-	-	PUNCT
emaj-260	125	44	based	base	VERB
emaj-260	125	45	profit	profit	NOUN
emaj-260	125	46	performance	performance	NOUN
emaj-260	125	47	0.617	0.617	NUM
emaj-260	125	48	0.609	0.609	NUM
emaj-260	125	49	customer	customer	NOUN
emaj-260	125	50	-	-	PUNCT
emaj-260	125	51	based	base	VERB
emaj-260	125	52	relational	relational	ADJ
emaj-260	125	53	performance	performance	NOUN
emaj-260	125	54	0.452	0.452	NUM
emaj-260	125	55	0.441	0.441	NUM
emaj-260	125	56	source	source	NOUN
emaj-260	125	57	:	:	PUNCT
emaj-260	125	58	smartpls	smartpls	NOUN
emaj-260	125	59	software	software	NOUN
emaj-260	125	60	output	output	VERB
emaj-260	125	61	direct	direct	ADJ
emaj-260	125	62	effects	effect	NOUN
emaj-260	125	63	of	of	ADP
emaj-260	125	64	service	service	NOUN
emaj-260	125	65	package	package	NOUN
emaj-260	125	66	and	and	CCONJ
emaj-260	125	67	brand	brand	NOUN
emaj-260	125	68	innovation	innovation	NOUN
emaj-260	125	69	the	the	DET
emaj-260	125	70	pls	pls	NOUN
emaj-260	125	71	-	-	PUNCT
emaj-260	125	72	sem	sem	PROPN
emaj-260	125	73	was	be	AUX
emaj-260	125	74	utilized	utilize	VERB
emaj-260	125	75	to	to	PART
emaj-260	125	76	estimate	estimate	VERB
emaj-260	125	77	the	the	DET
emaj-260	125	78	four	four	NUM
emaj-260	125	79	hypotheses	hypothesis	NOUN
emaj-260	125	80	for	for	ADP
emaj-260	125	81	the	the	DET
emaj-260	125	82	study	study	NOUN
emaj-260	125	83	,	,	PUNCT
emaj-260	125	84	which	which	PRON
emaj-260	125	85	examines	examine	VERB
emaj-260	125	86	the	the	DET
emaj-260	125	87	interlinkages	interlinkage	NOUN
emaj-260	125	88	between	between	ADP
emaj-260	125	89	service	service	NOUN
emaj-260	125	90	package	package	NOUN
emaj-260	125	91	,	,	PUNCT
emaj-260	125	92	brand	brand	NOUN
emaj-260	125	93	innovation	innovation	NOUN
emaj-260	125	94	,	,	PUNCT
emaj-260	125	95	customer	customer	NOUN
emaj-260	125	96	-	-	PUNCT
emaj-260	125	97	based	base	VERB
emaj-260	125	98	profit	profit	NOUN
emaj-260	125	99	performance	performance	NOUN
emaj-260	125	100	and	and	CCONJ
emaj-260	125	101	customer	customer	NOUN
emaj-260	125	102	-	-	PUNCT
emaj-260	125	103	based	base	VERB
emaj-260	125	104	relational	relational	ADJ
emaj-260	125	105	performance	performance	NOUN
emaj-260	125	106	.	.	PUNCT
emaj-260	126	1	the	the	DET
emaj-260	126	2	bootstrap	bootstrap	NOUN
emaj-260	126	3	procedure	procedure	NOUN
emaj-260	126	4	was	be	AUX
emaj-260	126	5	run	run	VERB
emaj-260	126	6	to	to	PART
emaj-260	126	7	test	test	NOUN
emaj-260	126	8	path	path	NOUN
emaj-260	126	9	significance	significance	NOUN
emaj-260	126	10	and	and	CCONJ
emaj-260	126	11	t	t	NOUN
emaj-260	126	12	-	-	PUNCT
emaj-260	126	13	values	value	NOUN
emaj-260	126	14	(	(	PUNCT
emaj-260	126	15	see	see	VERB
emaj-260	126	16	table	table	NOUN
emaj-260	126	17	5	5	NUM
emaj-260	126	18	)	)	PUNCT
emaj-260	126	19	.	.	PUNCT
emaj-260	127	1	this	this	PRON
emaj-260	127	2	was	be	AUX
emaj-260	127	3	followed	follow	VERB
emaj-260	127	4	by	by	ADP
emaj-260	127	5	the	the	DET
emaj-260	127	6	pls	pls	PROPN
emaj-260	127	7	algorithm	algorithm	NOUN
emaj-260	127	8	to	to	PART
emaj-260	127	9	determine	determine	VERB
emaj-260	127	10	the	the	DET
emaj-260	127	11	path	path	NOUN
emaj-260	127	12	coefficient	coefficient	NOUN
emaj-260	127	13	(	(	PUNCT
emaj-260	127	14	β	β	NOUN
emaj-260	127	15	)	)	PUNCT
emaj-260	127	16	.	.	PUNCT
emaj-260	128	1	the	the	DET
emaj-260	128	2	structural	structural	ADJ
emaj-260	128	3	model	model	NOUN
emaj-260	128	4	supported	support	VERB
emaj-260	128	5	h1	h1	PROPN
emaj-260	128	6	,	,	PUNCT
emaj-260	128	7	h2	h2	NOUN
emaj-260	128	8	,	,	PUNCT
emaj-260	128	9	h3	h3	NOUN
emaj-260	128	10	and	and	CCONJ
emaj-260	128	11	h4	h4	NOUN
emaj-260	128	12	.	.	PUNCT
emaj-260	129	1	in	in	ADP
emaj-260	129	2	hypothesis	hypothesis	NOUN
emaj-260	129	3	1	1	NUM
emaj-260	129	4	,	,	PUNCT
emaj-260	129	5	the	the	DET
emaj-260	129	6	study	study	NOUN
emaj-260	129	7	posited	posit	VERB
emaj-260	129	8	that	that	SCONJ
emaj-260	129	9	service	service	NOUN
emaj-260	129	10	package	package	NOUN
emaj-260	129	11	has	have	VERB
emaj-260	129	12	a	a	DET
emaj-260	129	13	significant	significant	ADJ
emaj-260	129	14	positive	positive	ADJ
emaj-260	129	15	effect	effect	NOUN
emaj-260	129	16	on	on	ADP
emaj-260	129	17	customer	customer	NOUN
emaj-260	129	18	profit	profit	NOUN
emaj-260	129	19	based	base	VERB
emaj-260	129	20	performance	performance	NOUN
emaj-260	129	21	in	in	ADP
emaj-260	129	22	the	the	DET
emaj-260	129	23	hotel	hotel	NOUN
emaj-260	129	24	industry	industry	NOUN
emaj-260	129	25	.	.	PUNCT
emaj-260	130	1	the	the	DET
emaj-260	130	2	results	result	NOUN
emaj-260	130	3	indicate	indicate	VERB
emaj-260	130	4	that	that	SCONJ
emaj-260	130	5	service	service	NOUN
emaj-260	130	6	package	package	NOUN
emaj-260	130	7	has	have	VERB
emaj-260	130	8	a	a	DET
emaj-260	130	9	significant	significant	ADJ
emaj-260	130	10	and	and	CCONJ
emaj-260	130	11	positive	positive	ADJ
emaj-260	130	12	effect	effect	NOUN
emaj-260	130	13	on	on	ADP
emaj-260	130	14	customer	customer	NOUN
emaj-260	130	15	-	-	PUNCT
emaj-260	130	16	based	base	VERB
emaj-260	130	17	profit	profit	NOUN
emaj-260	130	18	performance	performance	NOUN
emaj-260	130	19	(	(	PUNCT
emaj-260	130	20	bi	bi	NOUN
emaj-260	130	21	-	-	PUNCT
emaj-260	130	22	>	>	X
emaj-260	130	23	cbpp	cbpp	PROPN
emaj-260	130	24	;	;	PUNCT
emaj-260	130	25	β	β	X
emaj-260	130	26	=	=	PUNCT
emaj-260	130	27	0.676	0.676	NUM
emaj-260	130	28	,	,	PUNCT
emaj-260	130	29	t=11.723	t=11.723	NUM
emaj-260	130	30	,	,	PUNCT
emaj-260	130	31	p	p	X
emaj-260	130	32	<	<	X
emaj-260	130	33	0.000	0.000	NUM
emaj-260	130	34	,	,	PUNCT
emaj-260	130	35	s.	s.	PROPN
emaj-260	130	36	)	)	PUNCT
emaj-260	130	37	.	.	PUNCT
emaj-260	131	1	all	all	DET
emaj-260	131	2	the	the	DET
emaj-260	131	3	indicators	indicator	NOUN
emaj-260	131	4	,	,	PUNCT
emaj-260	131	5	path	path	NOUN
emaj-260	131	6	coefficient	coefficient	NOUN
emaj-260	131	7	,	,	PUNCT
emaj-260	131	8	t	t	NOUN
emaj-260	131	9	-	-	PUNCT
emaj-260	131	10	values	value	NOUN
emaj-260	131	11	and	and	CCONJ
emaj-260	131	12	the	the	DET
emaj-260	131	13	p	p	NOUN
emaj-260	131	14	values	value	NOUN
emaj-260	131	15	show	show	VERB
emaj-260	131	16	a	a	DET
emaj-260	131	17	significant	significant	NOUN
emaj-260	131	18	of	of	ADP
emaj-260	131	19	service	service	NOUN
emaj-260	131	20	package	package	NOUN
emaj-260	131	21	on	on	ADP
emaj-260	131	22	customer	customer	NOUN
emaj-260	131	23	-	-	PUNCT
emaj-260	131	24	based	base	VERB
emaj-260	131	25	profit	profit	NOUN
emaj-260	131	26	performance	performance	NOUN
emaj-260	131	27	in	in	ADP
emaj-260	131	28	the	the	DET
emaj-260	131	29	hotel	hotel	NOUN
emaj-260	131	30	industry	industry	NOUN
emaj-260	131	31	(	(	PUNCT
emaj-260	131	32	see	see	VERB
emaj-260	131	33	table	table	NOUN
emaj-260	131	34	5	5	NUM
emaj-260	131	35	)	)	PUNCT
emaj-260	131	36	.	.	PUNCT
emaj-260	132	1	thus	thus	ADV
emaj-260	132	2	hypothesis	hypothesis	NOUN
emaj-260	132	3	(	(	PUNCT
emaj-260	132	4	h1	h1	PROPN
emaj-260	132	5	)	)	PUNCT
emaj-260	132	6	which	which	PRON
emaj-260	132	7	states	state	VERB
emaj-260	132	8	that	that	SCONJ
emaj-260	132	9	there	there	PRON
emaj-260	132	10	is	be	VERB
emaj-260	132	11	a	a	DET
emaj-260	132	12	positive	positive	ADJ
emaj-260	132	13	relationship	relationship	NOUN
emaj-260	132	14	between	between	ADP
emaj-260	132	15	service	service	NOUN
emaj-260	132	16	package	package	NOUN
emaj-260	132	17	and	and	CCONJ
emaj-260	132	18	customer	customer	NOUN
emaj-260	132	19	-	-	PUNCT
emaj-260	132	20	based	base	VERB
emaj-260	132	21	profit	profit	NOUN
emaj-260	132	22	performance	performance	NOUN
emaj-260	132	23	is	be	AUX
emaj-260	132	24	supported	support	VERB
emaj-260	132	25	.	.	PUNCT
emaj-260	133	1	in	in	ADP
emaj-260	133	2	h2	h2	NOUN
emaj-260	133	3	the	the	DET
emaj-260	133	4	study	study	NOUN
emaj-260	133	5	examines	examine	VERB
emaj-260	133	6	the	the	DET
emaj-260	133	7	effect	effect	NOUN
emaj-260	133	8	of	of	ADP
emaj-260	133	9	brand	brand	NOUN
emaj-260	133	10	innovations	innovation	NOUN
emaj-260	133	11	on	on	ADP
emaj-260	133	12	customer	customer	NOUN
emaj-260	133	13	relational	relational	ADJ
emaj-260	133	14	performance	performance	NOUN
emaj-260	133	15	in	in	ADP
emaj-260	133	16	the	the	DET
emaj-260	133	17	hotel	hotel	NOUN
emaj-260	133	18	industry	industry	NOUN
emaj-260	133	19	.	.	PUNCT
emaj-260	134	1	the	the	DET
emaj-260	134	2	results	result	NOUN
emaj-260	134	3	revealed	reveal	VERB
emaj-260	134	4	a	a	DET
emaj-260	134	5	positive	positive	ADJ
emaj-260	134	6	and	and	CCONJ
emaj-260	134	7	significant	significant	ADJ
emaj-260	134	8	effect	effect	NOUN
emaj-260	134	9	of	of	ADP
emaj-260	134	10	brand	brand	NOUN
emaj-260	134	11	innovation	innovation	NOUN
emaj-260	134	12	on	on	ADP
emaj-260	134	13	customer	customer	NOUN
emaj-260	134	14	-	-	PUNCT
emaj-260	134	15	based	base	VERB
emaj-260	134	16	relational	relational	ADJ
emaj-260	134	17	performance	performance	NOUN
emaj-260	134	18	(	(	PUNCT
emaj-260	134	19	bi	bi	NOUN
emaj-260	134	20	-	-	PUNCT
emaj-260	134	21	>	>	X
emaj-260	134	22	cbrp	cbrp	NOUN
emaj-260	134	23	;	;	PUNCT
emaj-260	134	24	β	β	X
emaj-260	134	25	=	=	SYM
emaj-260	134	26	0.484	0.484	NUM
emaj-260	134	27	,	,	PUNCT
emaj-260	134	28	t=6.407	t=6.407	PROPN
emaj-260	134	29	,	,	PUNCT
emaj-260	134	30	p	p	X
emaj-260	134	31	<	<	X
emaj-260	134	32	0.000	0.000	NUM
emaj-260	134	33	,	,	PUNCT
emaj-260	134	34	s.	s.	PROPN
emaj-260	134	35	)	)	PUNCT
emaj-260	134	36	,	,	PUNCT
emaj-260	134	37	(	(	PUNCT
emaj-260	134	38	see	see	VERB
emaj-260	134	39	figure	figure	NOUN
emaj-260	134	40	2	2	NUM
emaj-260	134	41	)	)	PUNCT
emaj-260	134	42	.	.	PUNCT
emaj-260	135	1	the	the	DET
emaj-260	135	2	implication	implication	NOUN
emaj-260	135	3	is	be	AUX
emaj-260	135	4	that	that	SCONJ
emaj-260	135	5	brand	brand	NOUN
emaj-260	135	6	innovation	innovation	NOUN
emaj-260	135	7	activities	activity	NOUN
emaj-260	135	8	is	be	AUX
emaj-260	135	9	beneficial	beneficial	ADJ
emaj-260	135	10	to	to	ADP
emaj-260	135	11	the	the	DET
emaj-260	135	12	hotel	hotel	NOUN
emaj-260	135	13	industry	industry	NOUN
emaj-260	135	14	as	as	SCONJ
emaj-260	135	15	it	it	PRON
emaj-260	135	16	affords	afford	VERB
emaj-260	135	17	the	the	DET
emaj-260	135	18	hotel	hotel	NOUN
emaj-260	135	19	the	the	DET
emaj-260	135	20	opportunity	opportunity	NOUN
emaj-260	135	21	to	to	PART
emaj-260	135	22	achieve	achieve	VERB
emaj-260	135	23	higher	high	ADJ
emaj-260	135	24	customer	customer	NOUN
emaj-260	135	25	-	-	PUNCT
emaj-260	135	26	based	base	VERB
emaj-260	135	27	relational	relational	ADJ
emaj-260	135	28	performance	performance	NOUN
emaj-260	135	29	.	.	PUNCT
emaj-260	136	1	thus	thus	ADV
emaj-260	136	2	hypothesis	hypothesis	NOUN
emaj-260	136	3	(	(	PUNCT
emaj-260	136	4	h2	h2	NOUN
emaj-260	136	5	)	)	PUNCT
emaj-260	136	6	is	be	AUX
emaj-260	136	7	also	also	ADV
emaj-260	136	8	supported	support	VERB
emaj-260	136	9	.	.	PUNCT
emaj-260	137	1	in	in	ADP
emaj-260	137	2	h3	h3	NOUN
emaj-260	137	3	the	the	DET
emaj-260	137	4	study	study	NOUN
emaj-260	137	5	examines	examine	VERB
emaj-260	137	6	the	the	DET
emaj-260	137	7	effect	effect	NOUN
emaj-260	137	8	of	of	ADP
emaj-260	137	9	service	service	NOUN
emaj-260	137	10	package	package	NOUN
emaj-260	137	11	on	on	ADP
emaj-260	137	12	customer	customer	NOUN
emaj-260	137	13	-	-	PUNCT
emaj-260	137	14	based	base	VERB
emaj-260	137	15	profit	profit	NOUN
emaj-260	137	16	performance	performance	NOUN
emaj-260	137	17	in	in	ADP
emaj-260	137	18	the	the	DET
emaj-260	137	19	hotel	hotel	NOUN
emaj-260	137	20	industry	industry	NOUN
emaj-260	137	21	.	.	PUNCT
emaj-260	138	1	the	the	DET
emaj-260	138	2	results	result	NOUN
emaj-260	138	3	revealed	reveal	VERB
emaj-260	138	4	a	a	DET
emaj-260	138	5	positive	positive	ADJ
emaj-260	138	6	and	and	CCONJ
emaj-260	138	7	significant	significant	ADJ
emaj-260	138	8	effect	effect	NOUN
emaj-260	138	9	of	of	ADP
emaj-260	138	10	service	service	NOUN
emaj-260	138	11	package	package	NOUN
emaj-260	138	12	on	on	ADP
emaj-260	138	13	customer	customer	NOUN
emaj-260	138	14	-	-	PUNCT
emaj-260	138	15	based	base	VERB
emaj-260	138	16	profit	profit	NOUN
emaj-260	138	17	performance	performance	NOUN
emaj-260	138	18	(	(	PUNCT
emaj-260	138	19	sp-	sp-	X
emaj-260	138	20	>	>	X
emaj-260	138	21	cbpp	cbpp	PROPN
emaj-260	138	22	;	;	PUNCT
emaj-260	138	23	β	β	X
emaj-260	138	24	=	=	PUNCT
emaj-260	138	25	0.161	0.161	NUM
emaj-260	138	26	,	,	PUNCT
emaj-260	138	27	t=2.547	t=2.547	ADP
emaj-260	138	28	,	,	PUNCT
emaj-260	138	29	p	p	X
emaj-260	138	30	<	<	X
emaj-260	138	31	0.011	0.011	NUM
emaj-260	138	32	,	,	PUNCT
emaj-260	138	33	s.	s.	PROPN
emaj-260	138	34	)	)	PUNCT
emaj-260	138	35	,	,	PUNCT
emaj-260	138	36	(	(	PUNCT
emaj-260	138	37	see	see	VERB
emaj-260	138	38	figure	figure	NOUN
emaj-260	138	39	2	2	NUM
emaj-260	138	40	)	)	PUNCT
emaj-260	138	41	.	.	PUNCT
emaj-260	139	1	the	the	DET
emaj-260	139	2	implication	implication	NOUN
emaj-260	139	3	is	be	AUX
emaj-260	139	4	that	that	SCONJ
emaj-260	139	5	service	service	NOUN
emaj-260	139	6	package	package	NOUN
emaj-260	139	7	activities	activity	NOUN
emaj-260	139	8	is	be	AUX
emaj-260	139	9	beneficial	beneficial	ADJ
emaj-260	139	10	to	to	ADP
emaj-260	139	11	the	the	DET
emaj-260	139	12	hotel	hotel	NOUN
emaj-260	139	13	industry	industry	NOUN
emaj-260	139	14	as	as	SCONJ
emaj-260	139	15	it	it	PRON
emaj-260	139	16	affords	afford	VERB
emaj-260	139	17	the	the	DET
emaj-260	139	18	hotel	hotel	NOUN
emaj-260	139	19	the	the	DET
emaj-260	139	20	opportunity	opportunity	NOUN
emaj-260	139	21	to	to	PART
emaj-260	139	22	achieve	achieve	VERB
emaj-260	139	23	higher	high	ADJ
emaj-260	139	24	customer	customer	NOUN
emaj-260	139	25	-	-	PUNCT
emaj-260	139	26	based	base	VERB
emaj-260	139	27	profit	profit	NOUN
emaj-260	139	28	performance	performance	NOUN
emaj-260	139	29	.	.	PUNCT
emaj-260	140	1	thus	thus	ADV
emaj-260	140	2	hypothesis	hypothesis	NOUN
emaj-260	140	3	(	(	PUNCT
emaj-260	140	4	h3	h3	NOUN
emaj-260	140	5	)	)	PUNCT
emaj-260	140	6	is	be	AUX
emaj-260	140	7	also	also	ADV
emaj-260	140	8	supported	support	VERB
emaj-260	140	9	.	.	PUNCT
emaj-260	141	1	in	in	ADP
emaj-260	141	2	h4	h4	NOUN
emaj-260	141	3	the	the	DET
emaj-260	141	4	study	study	NOUN
emaj-260	141	5	examines	examine	VERB
emaj-260	141	6	the	the	DET
emaj-260	141	7	effect	effect	NOUN
emaj-260	141	8	of	of	ADP
emaj-260	141	9	service	service	NOUN
emaj-260	141	10	package	package	NOUN
emaj-260	141	11	on	on	ADP
emaj-260	141	12	customer	customer	NOUN
emaj-260	141	13	-	-	PUNCT
emaj-260	141	14	based	base	VERB
emaj-260	141	15	relational	relational	ADJ
emaj-260	141	16	performance	performance	NOUN
emaj-260	141	17	in	in	ADP
emaj-260	141	18	the	the	DET
emaj-260	141	19	hotel	hotel	NOUN
emaj-260	141	20	industry	industry	NOUN
emaj-260	141	21	.	.	PUNCT
emaj-260	142	1	the	the	DET
emaj-260	142	2	results	result	NOUN
emaj-260	142	3	revealed	reveal	VERB
emaj-260	142	4	a	a	DET
emaj-260	142	5	positive	positive	ADJ
emaj-260	142	6	and	and	CCONJ
emaj-260	142	7	significant	significant	ADJ
emaj-260	142	8	effect	effect	NOUN
emaj-260	142	9	of	of	ADP
emaj-260	142	10	service	service	NOUN
emaj-260	142	11	package	package	NOUN
emaj-260	142	12	on	on	ADP
emaj-260	142	13	customer	customer	NOUN
emaj-260	142	14	-	-	PUNCT
emaj-260	142	15	based	base	VERB
emaj-260	142	16	relational	relational	ADJ
emaj-260	142	17	performance	performance	NOUN
emaj-260	142	18	(	(	PUNCT
emaj-260	142	19	sp	sp	ADP
emaj-260	142	20	-	-	PUNCT
emaj-260	142	21	>	>	X
emaj-260	142	22	cbrp	cbrp	NOUN
emaj-260	142	23	;	;	PUNCT
emaj-260	142	24	β	β	X
emaj-260	142	25	=	=	PUNCT
emaj-260	142	26	0.278	0.278	NUM
emaj-260	142	27	,	,	PUNCT
emaj-260	142	28	t=3.386	t=3.386	ADV
emaj-260	142	29	,	,	PUNCT
emaj-260	142	30	p	p	X
emaj-260	142	31	<	<	X
emaj-260	142	32	0.001	0.001	NUM
emaj-260	142	33	,	,	PUNCT
emaj-260	142	34	s.	s.	PROPN
emaj-260	142	35	)	)	PUNCT
emaj-260	142	36	,	,	PUNCT
emaj-260	142	37	(	(	PUNCT
emaj-260	142	38	see	see	VERB
emaj-260	142	39	figure	figure	NOUN
emaj-260	142	40	2	2	NUM
emaj-260	142	41	)	)	PUNCT
emaj-260	142	42	.	.	PUNCT
emaj-260	143	1	the	the	DET
emaj-260	143	2	implication	implication	NOUN
emaj-260	143	3	is	be	AUX
emaj-260	143	4	that	that	SCONJ
emaj-260	143	5	service	service	NOUN
emaj-260	143	6	package	package	NOUN
emaj-260	143	7	activities	activity	NOUN
emaj-260	143	8	is	be	AUX
emaj-260	143	9	beneficial	beneficial	ADJ
emaj-260	143	10	to	to	ADP
emaj-260	143	11	the	the	DET
emaj-260	143	12	hotel	hotel	NOUN
emaj-260	143	13	industry	industry	NOUN
emaj-260	143	14	as	as	SCONJ
emaj-260	143	15	it	it	PRON
emaj-260	143	16	affords	afford	VERB
emaj-260	143	17	it	it	PRON
emaj-260	143	18	the	the	DET
emaj-260	143	19	opportunity	opportunity	NOUN
emaj-260	143	20	to	to	PART
emaj-260	143	21	achieve	achieve	VERB
emaj-260	143	22	higher	high	ADJ
emaj-260	143	23	customer	customer	NOUN
emaj-260	143	24	-	-	PUNCT
emaj-260	143	25	based	base	VERB
emaj-260	143	26	relational	relational	ADJ
emaj-260	143	27	performance	performance	NOUN
emaj-260	143	28	.	.	PUNCT
emaj-260	144	1	thus	thus	ADV
emaj-260	144	2	hypothesis	hypothesis	NOUN
emaj-260	144	3	(	(	PUNCT
emaj-260	144	4	h4	h4	PROPN
emaj-260	144	5	)	)	PUNCT
emaj-260	144	6	is	be	AUX
emaj-260	144	7	also	also	ADV
emaj-260	144	8	supported	support	VERB
emaj-260	144	9	.	.	PUNCT
emaj-260	145	1	table	table	NOUN
emaj-260	145	2	6	6	NUM
emaj-260	145	3	:	:	PUNCT
emaj-260	145	4	path	path	NOUN
emaj-260	145	5	significance	significance	NOUN
emaj-260	145	6	of	of	ADP
emaj-260	145	7	the	the	DET
emaj-260	145	8	structural	structural	ADJ
emaj-260	145	9	model	model	NOUN
emaj-260	145	10	paths	path	NOUN
emaj-260	145	11	origina	origina	NOUN
emaj-260	145	12	l	l	PROPN
emaj-260	145	13	sample	sample	NOUN
emaj-260	145	14	(	(	PUNCT
emaj-260	145	15	o	o	NOUN
emaj-260	145	16	)	)	PUNCT
emaj-260	145	17	sample	sample	NOUN
emaj-260	145	18	mean	mean	NOUN
emaj-260	145	19	(	(	PUNCT
emaj-260	145	20	m	m	NOUN
emaj-260	145	21	)	)	PUNCT
emaj-260	145	22	standar	standar	PROPN
emaj-260	145	23	d	d	PROPN
emaj-260	145	24	deviati	deviati	NOUN
emaj-260	145	25	on	on	ADP
emaj-260	145	26	(	(	PUNCT
emaj-260	145	27	stde	stde	NOUN
emaj-260	145	28	v	v	NOUN
emaj-260	145	29	)	)	PUNCT
emaj-260	145	30	t	t	NOUN
emaj-260	145	31	statistics	statistic	NOUN
emaj-260	145	32	(	(	PUNCT
emaj-260	145	33	|o	|o	ADJ
emaj-260	145	34	/	/	SYM
emaj-260	145	35	stdev	stdev	NOUN
emaj-260	145	36	|	|	NOUN
emaj-260	145	37	)	)	PUNCT
emaj-260	145	38	pvalues	pvalue	VERB
emaj-260	145	39	sig	sig	NOUN
emaj-260	145	40	.	.	PUNCT
emaj-260	146	1	bi	bi	PROPN
emaj-260	146	2	-	-	PUNCT
emaj-260	146	3	>	>	X
emaj-260	146	4	cbpp	cbpp	NOUN
emaj-260	146	5	0.676	0.676	NUM
emaj-260	146	6	0.678	0.678	NUM
emaj-260	146	7	0.058	0.058	NUM
emaj-260	146	8	11.723	11.723	NUM
emaj-260	146	9	0.000	0.000	NUM
emaj-260	147	1	yes	yes	INTJ
emaj-260	147	2	bi	bi	NOUN
emaj-260	147	3	-	-	PUNCT
emaj-260	147	4	>	>	X
emaj-260	147	5	cbrp	cbrp	PROPN
emaj-260	147	6	0.484	0.484	NUM
emaj-260	147	7	0.486	0.486	NUM
emaj-260	147	8	0.076	0.076	NUM
emaj-260	147	9	6.407	6.407	NUM
emaj-260	147	10	0.000	0.000	NUM
emaj-260	148	1	yes	yes	INTJ
emaj-260	148	2	sp-	sp-	PROPN
emaj-260	148	3	>	>	X
emaj-260	148	4	cbpp	cbpp	PROPN
emaj-260	148	5	0.161	0.161	NUM
emaj-260	148	6	0.161	0.161	NUM
emaj-260	148	7	0.063	0.063	NUM
emaj-260	148	8	2.547	2.547	NUM
emaj-260	148	9	0.011	0.011	NUM
emaj-260	148	10	yes	yes	NOUN
emaj-260	148	11	sp	sp	ADP
emaj-260	148	12	-	-	PUNCT
emaj-260	148	13	>	>	X
emaj-260	148	14	cbrp	cbrp	NOUN
emaj-260	148	15	0.278	0.278	NUM
emaj-260	148	16	0.278	0.278	NUM
emaj-260	148	17	0.082	0.082	NUM
emaj-260	148	18	3.386	3.386	NUM
emaj-260	148	19	0.001	0.001	NUM
emaj-260	148	20	yes	yes	NOUN
emaj-260	148	21	sp*bi	sp*bi	PROPN
emaj-260	148	22	>	>	X
emaj-260	148	23	cbpp	cbpp	PROPN
emaj-260	148	24	-0.044	-0.044	X
emaj-260	149	1	-0.044	-0.044	PROPN
emaj-260	149	2	0.049	0.049	NUM
emaj-260	149	3	0.897	0.897	NUM
emaj-260	149	4	0.370	0.370	NUM
emaj-260	149	5	no	no	DET
emaj-260	149	6	sp*bi	sp*bi	PROPN
emaj-260	149	7	>	>	X
emaj-260	149	8	cbrp	cbrp	PROPN
emaj-260	149	9	0.022	0.022	NUM
emaj-260	149	10	0.019	0.019	NUM
emaj-260	149	11	0.054	0.054	NUM
emaj-260	149	12	0.413	0.413	NUM
emaj-260	149	13	0.679	0.679	NUM
emaj-260	150	1	no	no	PRON
emaj-260	150	2	*	*	ADJ
emaj-260	150	3	note	note	NOUN
emaj-260	150	4	:	:	PUNCT
emaj-260	150	5	moderation	moderation	NOUN
emaj-260	150	6	effect	effect	NOUN
emaj-260	150	7	(	(	PUNCT
emaj-260	150	8	service	service	NOUN
emaj-260	150	9	package	package	NOUN
emaj-260	150	10	*	*	PUNCT
emaj-260	150	11	brand	brand	NOUN
emaj-260	150	12	innovation	innovation	NOUN
emaj-260	150	13	)	)	PUNCT
emaj-260	150	14	source	source	NOUN
emaj-260	150	15	:	:	PUNCT
emaj-260	150	16	smartpls	smartpls	PROPN
emaj-260	150	17	software	software	NOUN
emaj-260	150	18	output	output	NOUN
emaj-260	150	19	moderation	moderation	NOUN
emaj-260	150	20	analysis	analysis	NOUN
emaj-260	150	21	the	the	DET
emaj-260	150	22	h5	h5	NOUN
emaj-260	150	23	focused	focus	VERB
emaj-260	150	24	on	on	ADP
emaj-260	150	25	examining	examine	VERB
emaj-260	150	26	the	the	DET
emaj-260	150	27	moderation	moderation	NOUN
emaj-260	150	28	effect	effect	NOUN
emaj-260	150	29	of	of	ADP
emaj-260	150	30	brand	brand	NOUN
emaj-260	150	31	innovation	innovation	NOUN
emaj-260	150	32	on	on	ADP
emaj-260	150	33	the	the	DET
emaj-260	150	34	relationship	relationship	NOUN
emaj-260	150	35	between	between	ADP
emaj-260	150	36	service	service	NOUN
emaj-260	150	37	package	package	NOUN
emaj-260	150	38	and	and	CCONJ
emaj-260	150	39	customer	customer	NOUN
emaj-260	150	40	-	-	PUNCT
emaj-260	150	41	based	base	VERB
emaj-260	150	42	profit	profit	NOUN
emaj-260	150	43	performance	performance	NOUN
emaj-260	150	44	in	in	ADP
emaj-260	150	45	the	the	DET
emaj-260	150	46	hotel	hotel	NOUN
emaj-260	150	47	industry	industry	NOUN
emaj-260	150	48	.	.	PUNCT
emaj-260	151	1	based	base	VERB
emaj-260	151	2	on	on	ADP
emaj-260	151	3	the	the	DET
emaj-260	151	4	pls	pls	PROPN
emaj-260	151	5	-	-	PUNCT
emaj-260	151	6	sem	sem	NOUN
emaj-260	151	7	product	product	NOUN
emaj-260	151	8	indicator	indicator	NOUN
emaj-260	151	9	procedure	procedure	NOUN
emaj-260	151	10	for	for	ADP
emaj-260	151	11	moderation	moderation	NOUN
emaj-260	151	12	analysis	analysis	NOUN
emaj-260	151	13	,	,	PUNCT
emaj-260	151	14	it	it	PRON
emaj-260	151	15	was	be	AUX
emaj-260	151	16	found	find	VERB
emaj-260	151	17	that	that	SCONJ
emaj-260	151	18	the	the	DET
emaj-260	151	19	interaction	interaction	NOUN
emaj-260	151	20	of	of	ADP
emaj-260	151	21	brand	brand	NOUN
emaj-260	151	22	innovation	innovation	NOUN
emaj-260	151	23	and	and	CCONJ
emaj-260	151	24	service	service	NOUN
emaj-260	151	25	package	package	NOUN
emaj-260	151	26	has	have	VERB
emaj-260	151	27	no	no	DET
emaj-260	151	28	significant	significant	ADJ
emaj-260	151	29	positive	positive	ADJ
emaj-260	151	30	effect	effect	NOUN
emaj-260	151	31	on	on	ADP
emaj-260	151	32	customerbased	customerbase	VERB
emaj-260	151	33	profit	profit	NOUN
emaj-260	151	34	performance	performance	NOUN
emaj-260	151	35	(	(	PUNCT
emaj-260	151	36	sp	sp	ADP
emaj-260	151	37	x	x	PUNCT
emaj-260	151	38	bi→	bi→	NOUN
emaj-260	151	39	cbpp	cbpp	NOUN
emaj-260	151	40	;	;	PUNCT
emaj-260	151	41	β	β	X
emaj-260	151	42	=	=	SYM
emaj-260	151	43	-0.044	-0.044	PROPN
emaj-260	151	44	,	,	PUNCT
emaj-260	151	45	t=0.897	t=0.897	PUNCT
emaj-260	151	46	p	p	X
emaj-260	151	47	<	<	X
emaj-260	151	48	0.370	0.370	NUM
emaj-260	151	49	,	,	PUNCT
emaj-260	151	50	ns	ns	ADJ
emaj-260	151	51	.	.	PUNCT
emaj-260	151	52	)	)	PUNCT
emaj-260	152	1	,	,	PUNCT
emaj-260	152	2	(	(	PUNCT
emaj-260	152	3	see	see	VERB
emaj-260	152	4	figure	figure	NOUN
emaj-260	152	5	2	2	NUM
emaj-260	152	6	)	)	PUNCT
emaj-260	152	7	.	.	PUNCT
emaj-260	153	1	the	the	DET
emaj-260	153	2	implication	implication	NOUN
emaj-260	153	3	is	be	AUX
emaj-260	153	4	that	that	SCONJ
emaj-260	153	5	brand	brand	NOUN
emaj-260	153	6	innovation	innovation	NOUN
emaj-260	153	7	decreases	decrease	VERB
emaj-260	153	8	or	or	CCONJ
emaj-260	153	9	reduces	reduce	VERB
emaj-260	153	10	the	the	DET
emaj-260	153	11	negative	negative	ADJ
emaj-260	153	12	effect	effect	NOUN
emaj-260	153	13	of	of	ADP
emaj-260	153	14	service	service	NOUN
emaj-260	153	15	package	package	NOUN
emaj-260	153	16	on	on	ADP
emaj-260	153	17	customer	customer	NOUN
emaj-260	153	18	-	-	PUNCT
emaj-260	153	19	based	base	VERB
emaj-260	153	20	profit	profit	NOUN
emaj-260	153	21	performance	performance	NOUN
emaj-260	153	22	in	in	ADP
emaj-260	153	23	the	the	DET
emaj-260	153	24	hotel	hotel	NOUN
emaj-260	153	25	industry	industry	NOUN
emaj-260	153	26	.	.	PUNCT
emaj-260	154	1	the	the	DET
emaj-260	154	2	conclusion	conclusion	NOUN
emaj-260	154	3	is	be	AUX
emaj-260	154	4	that	that	DET
emaj-260	154	5	hypothesis	hypothesis	NOUN
emaj-260	154	6	(	(	PUNCT
emaj-260	154	7	h5	h5	PROPN
emaj-260	154	8	)	)	PUNCT
emaj-260	154	9	which	which	PRON
emaj-260	154	10	states	state	VERB
emaj-260	154	11	that	that	SCONJ
emaj-260	154	12	brand	brand	NOUN
emaj-260	154	13	innovation	innovation	NOUN
emaj-260	154	14	negatively	negatively	ADV
emaj-260	154	15	moderates	moderate	VERB
emaj-260	154	16	the	the	DET
emaj-260	154	17	relationship	relationship	NOUN
emaj-260	154	18	between	between	ADP
emaj-260	154	19	service	service	NOUN
emaj-260	154	20	package	package	NOUN
emaj-260	154	21	and	and	CCONJ
emaj-260	154	22	customer	customer	NOUN
emaj-260	154	23	-	-	PUNCT
emaj-260	154	24	based	base	VERB
emaj-260	154	25	profit	profit	NOUN
emaj-260	154	26	performance	performance	NOUN
emaj-260	154	27	is	be	AUX
emaj-260	154	28	rejected	reject	VERB
emaj-260	154	29	.	.	PUNCT
emaj-260	155	1	the	the	DET
emaj-260	155	2	h6	h6	PROPN
emaj-260	155	3	focused	focus	VERB
emaj-260	155	4	on	on	ADP
emaj-260	155	5	examining	examine	VERB
emaj-260	155	6	the	the	DET
emaj-260	155	7	moderation	moderation	NOUN
emaj-260	155	8	effect	effect	NOUN
emaj-260	155	9	of	of	ADP
emaj-260	155	10	brand	brand	NOUN
emaj-260	155	11	innovation	innovation	NOUN
emaj-260	155	12	on	on	ADP
emaj-260	155	13	the	the	DET
emaj-260	155	14	relationship	relationship	NOUN
emaj-260	155	15	between	between	ADP
emaj-260	155	16	service	service	NOUN
emaj-260	155	17	package	package	NOUN
emaj-260	155	18	and	and	CCONJ
emaj-260	155	19	customer	customer	NOUN
emaj-260	155	20	-	-	PUNCT
emaj-260	155	21	based	base	VERB
emaj-260	155	22	relational	relational	ADJ
emaj-260	155	23	performance	performance	NOUN
emaj-260	155	24	in	in	ADP
emaj-260	155	25	the	the	DET
emaj-260	155	26	hotel	hotel	NOUN
emaj-260	155	27	industry	industry	NOUN
emaj-260	155	28	.	.	PUNCT
emaj-260	156	1	based	base	VERB
emaj-260	156	2	on	on	ADP
emaj-260	156	3	the	the	DET
emaj-260	156	4	pls	pls	PROPN
emaj-260	156	5	-	-	PUNCT
emaj-260	156	6	sem	sem	NOUN
emaj-260	156	7	product	product	NOUN
emaj-260	156	8	indicator	indicator	NOUN
emaj-260	156	9	procedure	procedure	NOUN
emaj-260	156	10	for	for	ADP
emaj-260	156	11	moderation	moderation	NOUN
emaj-260	156	12	analysis	analysis	NOUN
emaj-260	156	13	,	,	PUNCT
emaj-260	156	14	it	it	PRON
emaj-260	156	15	was	be	AUX
emaj-260	156	16	found	find	VERB
emaj-260	156	17	that	that	SCONJ
emaj-260	156	18	the	the	DET
emaj-260	156	19	moderation	moderation	NOUN
emaj-260	156	20	of	of	ADP
emaj-260	156	21	brand	brand	NOUN
emaj-260	156	22	innovation	innovation	NOUN
emaj-260	156	23	has	have	VERB
emaj-260	156	24	no	no	DET
emaj-260	156	25	significant	significant	ADJ
emaj-260	156	26	positive	positive	ADJ
emaj-260	156	27	effect	effect	NOUN
emaj-260	156	28	on	on	ADP
emaj-260	156	29	customer	customer	NOUN
emaj-260	156	30	-	-	PUNCT
emaj-260	156	31	based	base	VERB
emaj-260	156	32	relational	relational	ADJ
emaj-260	156	33	performance	performance	NOUN
emaj-260	156	34	of	of	ADP
emaj-260	156	35	the	the	DET
emaj-260	156	36	hotel	hotel	NOUN
emaj-260	156	37	industry	industry	NOUN
emaj-260	156	38	(	(	PUNCT
emaj-260	156	39	sp	sp	ADP
emaj-260	156	40	x	x	PUNCT
emaj-260	156	41	bi→	bi→	NOUN
emaj-260	156	42	cbpp	cbpp	NOUN
emaj-260	156	43	;	;	PUNCT
emaj-260	156	44	β	β	X
emaj-260	156	45	=	=	SYM
emaj-260	156	46	0.022	0.022	NUM
emaj-260	156	47	,	,	PUNCT
emaj-260	156	48	t=0.413	t=0.413	X
emaj-260	156	49	p	p	NOUN
emaj-260	156	50	<	<	X
emaj-260	156	51	0.679	0.679	NUM
emaj-260	156	52	,	,	PUNCT
emaj-260	156	53	ns	ns	ADJ
emaj-260	156	54	.	.	PUNCT
emaj-260	156	55	)	)	PUNCT
emaj-260	156	56	,	,	PUNCT
emaj-260	156	57	(	(	PUNCT
emaj-260	156	58	see	see	VERB
emaj-260	156	59	figure	figure	NOUN
emaj-260	156	60	2	2	NUM
emaj-260	156	61	)	)	PUNCT
emaj-260	156	62	.	.	PUNCT
emaj-260	157	1	the	the	DET
emaj-260	157	2	conclusion	conclusion	NOUN
emaj-260	157	3	is	be	AUX
emaj-260	157	4	that	that	DET
emaj-260	157	5	hypothesis	hypothesis	NOUN
emaj-260	157	6	(	(	PUNCT
emaj-260	157	7	h6	h6	PROPN
emaj-260	157	8	)	)	PUNCT
emaj-260	157	9	which	which	PRON
emaj-260	157	10	states	state	VERB
emaj-260	157	11	that	that	SCONJ
emaj-260	157	12	brand	brand	NOUN
emaj-260	157	13	innovation	innovation	NOUN
emaj-260	157	14	moderates	moderate	VERB
emaj-260	157	15	the	the	DET
emaj-260	157	16	relationship	relationship	NOUN
emaj-260	157	17	between	between	ADP
emaj-260	157	18	service	service	NOUN
emaj-260	157	19	package	package	NOUN
emaj-260	157	20	and	and	CCONJ
emaj-260	157	21	customer	customer	NOUN
emaj-260	157	22	-	-	PUNCT
emaj-260	157	23	based	base	VERB
emaj-260	157	24	relational	relational	ADJ
emaj-260	157	25	performance	performance	NOUN
emaj-260	157	26	is	be	AUX
emaj-260	157	27	rejected	reject	VERB
emaj-260	157	28	.	.	PUNCT
emaj-260	158	1	thus	thus	ADV
emaj-260	158	2	,	,	PUNCT
emaj-260	158	3	all	all	DET
emaj-260	158	4	the	the	DET
emaj-260	158	5	moderation	moderation	NOUN
emaj-260	158	6	hypotheses	hypothesis	NOUN
emaj-260	158	7	were	be	AUX
emaj-260	158	8	rejected	reject	VERB
emaj-260	158	9	as	as	SCONJ
emaj-260	158	10	shown	show	VERB
emaj-260	158	11	in	in	ADP
emaj-260	158	12	table	table	NOUN
emaj-260	158	13	6	6	NUM
emaj-260	158	14	.	.	PUNCT
emaj-260	159	1	volume	volume	NOUN
emaj-260	159	2	12	12	NUM
emaj-260	159	3	no	no	DET
emaj-260	159	4	2	2	NUM
emaj-260	159	5	(	(	PUNCT
emaj-260	159	6	2022	2022	NUM
emaj-260	159	7	)	)	PUNCT
emaj-260	159	8	|	|	ADV
emaj-260	159	9	issn	issn	VERB
emaj-260	159	10	2158	2158	NUM
emaj-260	159	11	-	-	SYM
emaj-260	159	12	8708	8708	NUM
emaj-260	159	13	(	(	PUNCT
emaj-260	159	14	online	online	NOUN
emaj-260	159	15	)	)	PUNCT
emaj-260	159	16	|	|	ADV
emaj-260	159	17	doi	doi	X
emaj-260	159	18	10.5195	10.5195	NUM
emaj-260	159	19	/	/	SYM
emaj-260	159	20	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	160	1	|	|	ADV
emaj-260	160	2	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-260	160	3	collins	collins	PROPN
emaj-260	160	4	kankam	kankam	PROPN
emaj-260	160	5	-	-	PUNCT
emaj-260	160	6	kwarteng	kwarteng	PROPN
emaj-260	160	7	,	,	PUNCT
emaj-260	160	8	ofosu	ofosu	PROPN
emaj-260	160	9	amofah	amofah	PROPN
emaj-260	160	10	,	,	PUNCT
emaj-260	160	11	francis	francis	PROPN
emaj-260	160	12	osei	osei	PROPN
emaj-260	160	13	,	,	PUNCT
emaj-260	160	14	barbara	barbara	PROPN
emaj-260	160	15	osman	osman	PROPN
emaj-260	160	16	emerging	emerge	VERB
emaj-260	160	17	markets	market	NOUN
emaj-260	160	18	journal	journal	NOUN
emaj-260	160	19	|	|	ADV
emaj-260	160	20	p	p	NOUN
emaj-260	160	21	a	a	DET
emaj-260	160	22	g	g	NOUN
emaj-260	160	23	e	e	NOUN
emaj-260	160	24	1	1	NUM
emaj-260	160	25	5	5	NUM
emaj-260	160	26	figure	figure	NOUN
emaj-260	160	27	2	2	NUM
emaj-260	160	28	.	.	NOUN
emaj-260	160	29	path	path	NOUN
emaj-260	160	30	significance	significance	NOUN
emaj-260	160	31	v.	v.	ADP
emaj-260	160	32	discussion	discussion	NOUN
emaj-260	160	33	this	this	DET
emaj-260	160	34	study	study	NOUN
emaj-260	160	35	examined	examine	VERB
emaj-260	160	36	the	the	DET
emaj-260	160	37	relationships	relationship	NOUN
emaj-260	160	38	between	between	ADP
emaj-260	160	39	service	service	NOUN
emaj-260	160	40	package	package	NOUN
emaj-260	160	41	,	,	PUNCT
emaj-260	160	42	brand	brand	NOUN
emaj-260	160	43	innovation	innovation	NOUN
emaj-260	160	44	and	and	CCONJ
emaj-260	160	45	customer	customer	NOUN
emaj-260	160	46	based	base	VERB
emaj-260	160	47	performance	performance	NOUN
emaj-260	160	48	in	in	ADP
emaj-260	160	49	the	the	DET
emaj-260	160	50	hotel	hotel	NOUN
emaj-260	160	51	industry	industry	NOUN
emaj-260	160	52	in	in	ADP
emaj-260	160	53	ghana	ghana	PROPN
emaj-260	160	54	.	.	PUNCT
emaj-260	161	1	customer	customer	NOUN
emaj-260	161	2	based	base	VERB
emaj-260	161	3	performance	performance	NOUN
emaj-260	161	4	was	be	AUX
emaj-260	161	5	conceptualized	conceptualize	VERB
emaj-260	161	6	into	into	ADP
emaj-260	161	7	customer	customer	NOUN
emaj-260	161	8	based	base	VERB
emaj-260	161	9	profit	profit	NOUN
emaj-260	161	10	performance	performance	NOUN
emaj-260	161	11	and	and	CCONJ
emaj-260	161	12	customer	customer	NOUN
emaj-260	161	13	based	base	VERB
emaj-260	161	14	relational	relational	ADJ
emaj-260	161	15	performance	performance	NOUN
emaj-260	161	16	(	(	PUNCT
emaj-260	161	17	newell	newell	PROPN
emaj-260	161	18	2003	2003	NUM
emaj-260	161	19	;	;	PUNCT
emaj-260	161	20	prahalad	prahalad	PROPN
emaj-260	161	21	and	and	CCONJ
emaj-260	161	22	ramaswamy	ramaswamy	ADJ
emaj-260	161	23	2004	2004	NUM
emaj-260	161	24	;	;	PUNCT
emaj-260	161	25	brown	brown	PROPN
emaj-260	161	26	et	et	PROPN
emaj-260	161	27	al	al	PROPN
emaj-260	161	28	.	.	PROPN
emaj-260	161	29	,	,	PUNCT
emaj-260	161	30	2005	2005	NUM
emaj-260	161	31	;	;	PUNCT
emaj-260	161	32	ramani	ramani	X
emaj-260	161	33	,	,	PUNCT
emaj-260	161	34	and	and	CCONJ
emaj-260	161	35	kumar	kumar	PROPN
emaj-260	161	36	,	,	PUNCT
emaj-260	161	37	2008	2008	NUM
emaj-260	161	38	)	)	PUNCT
emaj-260	161	39	.	.	PUNCT
emaj-260	162	1	the	the	DET
emaj-260	162	2	study	study	NOUN
emaj-260	162	3	was	be	AUX
emaj-260	162	4	necessitated	necessitate	VERB
emaj-260	162	5	by	by	ADP
emaj-260	162	6	the	the	DET
emaj-260	162	7	limited	limited	ADJ
emaj-260	162	8	amount	amount	NOUN
emaj-260	162	9	of	of	ADP
emaj-260	162	10	research	research	NOUN
emaj-260	162	11	work	work	NOUN
emaj-260	162	12	focusing	focus	VERB
emaj-260	162	13	on	on	ADP
emaj-260	162	14	the	the	DET
emaj-260	162	15	effect	effect	NOUN
emaj-260	162	16	of	of	ADP
emaj-260	162	17	service	service	NOUN
emaj-260	162	18	package	package	NOUN
emaj-260	162	19	in	in	ADP
emaj-260	162	20	the	the	DET
emaj-260	162	21	hospitality	hospitality	NOUN
emaj-260	162	22	industry	industry	NOUN
emaj-260	162	23	and	and	CCONJ
emaj-260	162	24	the	the	DET
emaj-260	162	25	moderating	moderate	VERB
emaj-260	162	26	role	role	NOUN
emaj-260	162	27	of	of	ADP
emaj-260	162	28	brand	brand	NOUN
emaj-260	162	29	innovations	innovation	NOUN
emaj-260	162	30	and	and	CCONJ
emaj-260	162	31	their	their	PRON
emaj-260	162	32	contribution	contribution	NOUN
emaj-260	162	33	towards	towards	ADP
emaj-260	162	34	the	the	DET
emaj-260	162	35	development	development	NOUN
emaj-260	162	36	of	of	ADP
emaj-260	162	37	the	the	DET
emaj-260	162	38	tourism	tourism	NOUN
emaj-260	162	39	industry	industry	NOUN
emaj-260	162	40	.	.	PUNCT
emaj-260	163	1	the	the	DET
emaj-260	163	2	effective	effective	ADJ
emaj-260	163	3	packaging	packaging	NOUN
emaj-260	163	4	of	of	ADP
emaj-260	163	5	the	the	DET
emaj-260	163	6	hotel	hotel	NOUN
emaj-260	163	7	services	service	NOUN
emaj-260	163	8	has	have	VERB
emaj-260	163	9	a	a	DET
emaj-260	163	10	significant	significant	ADJ
emaj-260	163	11	effect	effect	NOUN
emaj-260	163	12	on	on	ADP
emaj-260	163	13	achieving	achieve	VERB
emaj-260	163	14	both	both	CCONJ
emaj-260	163	15	customer	customer	NOUN
emaj-260	163	16	profit	profit	NOUN
emaj-260	163	17	performance	performance	NOUN
emaj-260	163	18	and	and	CCONJ
emaj-260	163	19	customer	customer	NOUN
emaj-260	163	20	relational	relational	ADJ
emaj-260	163	21	performance	performance	NOUN
emaj-260	163	22	of	of	ADP
emaj-260	163	23	firms	firm	NOUN
emaj-260	163	24	in	in	ADP
emaj-260	163	25	the	the	DET
emaj-260	163	26	hotel	hotel	NOUN
emaj-260	163	27	industry	industry	NOUN
emaj-260	163	28	.	.	PUNCT
emaj-260	164	1	according	accord	VERB
emaj-260	164	2	to	to	ADP
emaj-260	164	3	literature	literature	NOUN
emaj-260	164	4	,	,	PUNCT
emaj-260	164	5	customers	customer	NOUN
emaj-260	164	6	demand	demand	VERB
emaj-260	164	7	services	service	NOUN
emaj-260	164	8	to	to	PART
emaj-260	164	9	satisfy	satisfy	VERB
emaj-260	164	10	their	their	PRON
emaj-260	164	11	needs	need	NOUN
emaj-260	164	12	.	.	PUNCT
emaj-260	165	1	the	the	DET
emaj-260	165	2	brand	brand	NOUN
emaj-260	165	3	innovation	innovation	NOUN
emaj-260	165	4	was	be	AUX
emaj-260	165	5	also	also	ADV
emaj-260	165	6	found	find	VERB
emaj-260	165	7	to	to	PART
emaj-260	165	8	have	have	VERB
emaj-260	165	9	significant	significant	ADJ
emaj-260	165	10	effect	effect	NOUN
emaj-260	165	11	on	on	ADP
emaj-260	165	12	customer	customer	NOUN
emaj-260	165	13	profit	profit	NOUN
emaj-260	165	14	performance	performance	NOUN
emaj-260	165	15	and	and	CCONJ
emaj-260	165	16	customer	customer	NOUN
emaj-260	165	17	relational	relational	ADJ
emaj-260	165	18	performance	performance	NOUN
emaj-260	165	19	in	in	ADP
emaj-260	165	20	the	the	DET
emaj-260	165	21	hotel	hotel	NOUN
emaj-260	165	22	industry	industry	NOUN
emaj-260	165	23	.	.	PUNCT
emaj-260	166	1	it	it	PRON
emaj-260	166	2	has	have	AUX
emaj-260	166	3	been	be	AUX
emaj-260	166	4	emphasized	emphasize	VERB
emaj-260	166	5	that	that	SCONJ
emaj-260	166	6	the	the	DET
emaj-260	166	7	constant	constant	ADJ
emaj-260	166	8	use	use	NOUN
emaj-260	166	9	of	of	ADP
emaj-260	166	10	service	service	NOUN
emaj-260	166	11	package	package	NOUN
emaj-260	166	12	provides	provide	VERB
emaj-260	166	13	the	the	DET
emaj-260	166	14	contemporary	contemporary	ADJ
emaj-260	166	15	businesses	business	NOUN
emaj-260	166	16	the	the	DET
emaj-260	166	17	capacity	capacity	NOUN
emaj-260	166	18	to	to	PART
emaj-260	166	19	meet	meet	VERB
emaj-260	166	20	the	the	DET
emaj-260	166	21	needs	need	NOUN
emaj-260	166	22	of	of	ADP
emaj-260	166	23	its	its	PRON
emaj-260	166	24	customers	customer	NOUN
emaj-260	166	25	(	(	PUNCT
emaj-260	166	26	mohsin	mohsin	PROPN
emaj-260	166	27	and	and	CCONJ
emaj-260	166	28	lockyer	lockyer	PROPN
emaj-260	166	29	,	,	PUNCT
emaj-260	166	30	2010	2010	NUM
emaj-260	166	31	;	;	PUNCT
emaj-260	166	32	andersson	andersson	PROPN
emaj-260	166	33	et	et	PROPN
emaj-260	166	34	al	al	PROPN
emaj-260	166	35	.	.	PROPN
emaj-260	166	36	,	,	PUNCT
emaj-260	166	37	2007	2007	NUM
emaj-260	166	38	)	)	PUNCT
emaj-260	166	39	.	.	PUNCT
emaj-260	167	1	bowie	bowie	PROPN
emaj-260	167	2	and	and	CCONJ
emaj-260	167	3	chang	chang	PROPN
emaj-260	167	4	(	(	PUNCT
emaj-260	167	5	2005	2005	NUM
emaj-260	167	6	)	)	PUNCT
emaj-260	167	7	found	find	VERB
emaj-260	167	8	that	that	SCONJ
emaj-260	167	9	service	service	NOUN
emaj-260	167	10	package	package	NOUN
emaj-260	167	11	,	,	PUNCT
emaj-260	167	12	experience	experience	VERB
emaj-260	167	13	hedonistic	hedonistic	ADJ
emaj-260	167	14	consumption	consumption	NOUN
emaj-260	167	15	and	and	CCONJ
emaj-260	167	16	enjoyment	enjoyment	NOUN
emaj-260	167	17	significantly	significantly	ADV
emaj-260	167	18	influence	influence	VERB
emaj-260	167	19	overall	overall	ADJ
emaj-260	167	20	satisfaction	satisfaction	NOUN
emaj-260	167	21	.	.	PUNCT
emaj-260	168	1	according	accord	VERB
emaj-260	168	2	to	to	ADP
emaj-260	168	3	bowie	bowie	PROPN
emaj-260	168	4	and	and	CCONJ
emaj-260	168	5	chang	chang	PROPN
emaj-260	168	6	(	(	PUNCT
emaj-260	168	7	2005	2005	NUM
emaj-260	168	8	)	)	PUNCT
emaj-260	168	9	and	and	CCONJ
emaj-260	168	10	nawi	nawi	INTJ
emaj-260	168	11	et	et	PROPN
emaj-260	168	12	al	al	PROPN
emaj-260	168	13	.	.	PROPN
emaj-260	168	14	(	(	PUNCT
emaj-260	168	15	2019	2019	NUM
emaj-260	168	16	)	)	PUNCT
emaj-260	168	17	,	,	PUNCT
emaj-260	168	18	the	the	DET
emaj-260	168	19	successful	successful	ADJ
emaj-260	168	20	deployment	deployment	NOUN
emaj-260	168	21	of	of	ADP
emaj-260	168	22	service	service	NOUN
emaj-260	168	23	packages	package	NOUN
emaj-260	168	24	provides	provide	VERB
emaj-260	168	25	positive	positive	ADJ
emaj-260	168	26	effects	effect	NOUN
emaj-260	168	27	or	or	CCONJ
emaj-260	168	28	functional	functional	ADJ
emaj-260	168	29	improvement	improvement	NOUN
emaj-260	168	30	to	to	ADP
emaj-260	168	31	the	the	DET
emaj-260	168	32	welfare	welfare	NOUN
emaj-260	168	33	of	of	ADP
emaj-260	168	34	customers	customer	NOUN
emaj-260	168	35	.	.	PUNCT
emaj-260	169	1	it	it	PRON
emaj-260	169	2	was	be	AUX
emaj-260	169	3	also	also	ADV
emaj-260	169	4	found	find	VERB
emaj-260	169	5	that	that	SCONJ
emaj-260	169	6	hotels	hotel	NOUN
emaj-260	169	7	that	that	PRON
emaj-260	169	8	innovate	innovate	VERB
emaj-260	169	9	or	or	CCONJ
emaj-260	169	10	most	most	ADV
emaj-260	169	11	likely	likely	ADJ
emaj-260	169	12	to	to	PART
emaj-260	169	13	recreate	recreate	VERB
emaj-260	169	14	or	or	CCONJ
emaj-260	169	15	revise	revise	VERB
emaj-260	169	16	their	their	PRON
emaj-260	169	17	branding	branding	NOUN
emaj-260	169	18	activities	activity	NOUN
emaj-260	169	19	are	be	AUX
emaj-260	169	20	most	most	ADV
emaj-260	169	21	likely	likely	ADJ
emaj-260	169	22	to	to	PART
emaj-260	169	23	obtain	obtain	VERB
emaj-260	169	24	more	more	ADV
emaj-260	169	25	satisfied	satisfied	ADJ
emaj-260	169	26	customers	customer	NOUN
emaj-260	169	27	than	than	ADP
emaj-260	169	28	those	those	PRON
emaj-260	169	29	which	which	PRON
emaj-260	169	30	do	do	AUX
emaj-260	169	31	not	not	PART
emaj-260	169	32	(	(	PUNCT
emaj-260	169	33	paek	paek	PROPN
emaj-260	169	34	and	and	CCONJ
emaj-260	169	35	lee	lee	PROPN
emaj-260	169	36	,	,	PUNCT
emaj-260	169	37	2018	2018	NUM
emaj-260	169	38	;	;	PUNCT
emaj-260	169	39	upadhyaya	upadhyaya	PROPN
emaj-260	169	40	,	,	PUNCT
emaj-260	169	41	hakeem	hakeem	ADJ
emaj-260	169	42	,	,	PUNCT
emaj-260	169	43	and	and	CCONJ
emaj-260	169	44	chavan	chavan	NOUN
emaj-260	169	45	,	,	PUNCT
emaj-260	169	46	2013	2013	NUM
emaj-260	169	47	;	;	PUNCT
emaj-260	169	48	ottenbacher	ottenbacher	NOUN
emaj-260	169	49	and	and	CCONJ
emaj-260	169	50	gnoth	gnoth	NOUN
emaj-260	169	51	,	,	PUNCT
emaj-260	169	52	2005	2005	NUM
emaj-260	169	53	)	)	PUNCT
emaj-260	169	54	.	.	PUNCT
emaj-260	170	1	contemporary	contemporary	ADJ
emaj-260	170	2	organizations	organization	NOUN
emaj-260	170	3	have	have	AUX
emaj-260	170	4	generally	generally	ADV
emaj-260	170	5	pursued	pursue	VERB
emaj-260	170	6	innovation	innovation	NOUN
emaj-260	170	7	in	in	ADP
emaj-260	170	8	order	order	NOUN
emaj-260	170	9	to	to	PART
emaj-260	170	10	provide	provide	VERB
emaj-260	170	11	superior	superior	ADJ
emaj-260	170	12	valued	value	VERB
emaj-260	170	13	services	service	NOUN
emaj-260	170	14	and	and	CCONJ
emaj-260	170	15	products	product	NOUN
emaj-260	170	16	to	to	ADP
emaj-260	170	17	the	the	DET
emaj-260	170	18	market	market	NOUN
emaj-260	170	19	.	.	PUNCT
emaj-260	171	1	typically	typically	ADV
emaj-260	171	2	,	,	PUNCT
emaj-260	171	3	innovative	innovative	ADJ
emaj-260	171	4	organizations	organization	NOUN
emaj-260	171	5	constantly	constantly	ADV
emaj-260	171	6	engage	engage	VERB
emaj-260	171	7	the	the	DET
emaj-260	171	8	market	market	NOUN
emaj-260	171	9	in	in	ADP
emaj-260	171	10	order	order	NOUN
emaj-260	171	11	to	to	PART
emaj-260	171	12	obtain	obtain	VERB
emaj-260	171	13	reliable	reliable	ADJ
emaj-260	171	14	feedback	feedback	NOUN
emaj-260	171	15	from	from	ADP
emaj-260	171	16	customers	customer	NOUN
emaj-260	171	17	and	and	CCONJ
emaj-260	171	18	to	to	PART
emaj-260	171	19	find	find	VERB
emaj-260	171	20	out	out	ADP
emaj-260	171	21	the	the	DET
emaj-260	171	22	preferences	preference	NOUN
emaj-260	171	23	and	and	CCONJ
emaj-260	171	24	needs	need	NOUN
emaj-260	171	25	of	of	ADP
emaj-260	171	26	customers	customer	NOUN
emaj-260	171	27	(	(	PUNCT
emaj-260	171	28	kimpakorn	kimpakorn	NOUN
emaj-260	171	29	and	and	CCONJ
emaj-260	171	30	tocquer	tocquer	NOUN
emaj-260	171	31	,	,	PUNCT
emaj-260	171	32	2010	2010	NUM
emaj-260	171	33	)	)	PUNCT
emaj-260	171	34	.	.	PUNCT
emaj-260	172	1	according	accord	VERB
emaj-260	172	2	to	to	ADP
emaj-260	172	3	edvardsson	edvardsson	PROPN
emaj-260	172	4	et	et	PROPN
emaj-260	172	5	al	al	PROPN
emaj-260	172	6	.	.	PUNCT
emaj-260	173	1	(	(	PUNCT
emaj-260	173	2	2005	2005	NUM
emaj-260	173	3	)	)	PUNCT
emaj-260	173	4	,	,	PUNCT
emaj-260	173	5	due	due	ADP
emaj-260	173	6	to	to	ADP
emaj-260	173	7	the	the	DET
emaj-260	173	8	intense	intense	ADJ
emaj-260	173	9	competition	competition	NOUN
emaj-260	173	10	in	in	ADP
emaj-260	173	11	the	the	DET
emaj-260	173	12	service	service	NOUN
emaj-260	173	13	industry	industry	NOUN
emaj-260	173	14	,	,	PUNCT
emaj-260	173	15	it	it	PRON
emaj-260	173	16	is	be	AUX
emaj-260	173	17	imperative	imperative	ADJ
emaj-260	173	18	for	for	SCONJ
emaj-260	173	19	hotels	hotel	NOUN
emaj-260	173	20	to	to	PART
emaj-260	173	21	effectively	effectively	ADV
emaj-260	173	22	monitor	monitor	VERB
emaj-260	173	23	and	and	CCONJ
emaj-260	173	24	advance	advance	VERB
emaj-260	173	25	the	the	DET
emaj-260	173	26	value	value	NOUN
emaj-260	173	27	of	of	ADP
emaj-260	173	28	service	service	NOUN
emaj-260	173	29	provided	provide	VERB
emaj-260	173	30	.	.	PUNCT
emaj-260	174	1	improving	improve	VERB
emaj-260	174	2	the	the	DET
emaj-260	174	3	quality	quality	NOUN
emaj-260	174	4	of	of	ADP
emaj-260	174	5	the	the	DET
emaj-260	174	6	service	service	NOUN
emaj-260	174	7	brand	brand	NOUN
emaj-260	174	8	through	through	ADP
emaj-260	174	9	innovation	innovation	NOUN
emaj-260	174	10	according	accord	VERB
emaj-260	174	11	to	to	ADP
emaj-260	174	12	the	the	DET
emaj-260	174	13	findings	finding	NOUN
emaj-260	174	14	of	of	ADP
emaj-260	174	15	this	this	DET
emaj-260	174	16	study	study	NOUN
emaj-260	174	17	enhances	enhance	VERB
emaj-260	174	18	the	the	DET
emaj-260	174	19	quality	quality	NOUN
emaj-260	174	20	of	of	ADP
emaj-260	174	21	rendered	render	VERB
emaj-260	174	22	or	or	CCONJ
emaj-260	174	23	delivered	deliver	VERB
emaj-260	174	24	service	service	NOUN
emaj-260	174	25	to	to	ADP
emaj-260	174	26	customer	customer	NOUN
emaj-260	174	27	which	which	PRON
emaj-260	174	28	leads	lead	VERB
emaj-260	174	29	to	to	ADP
emaj-260	174	30	a	a	DET
emaj-260	174	31	higher	high	ADJ
emaj-260	174	32	customer	customer	NOUN
emaj-260	174	33	profit	profit	NOUN
emaj-260	174	34	performance	performance	NOUN
emaj-260	174	35	and	and	CCONJ
emaj-260	174	36	customer	customer	NOUN
emaj-260	174	37	relational	relational	ADJ
emaj-260	174	38	performance	performance	NOUN
emaj-260	174	39	(	(	PUNCT
emaj-260	174	40	kankam	kankam	PROPN
emaj-260	174	41	-	-	PUNCT
emaj-260	174	42	kwarteng	kwarteng	PROPN
emaj-260	174	43	and	and	CCONJ
emaj-260	174	44	donkor	donkor	PROPN
emaj-260	174	45	,	,	PUNCT
emaj-260	174	46	2016	2016	NUM
emaj-260	174	47	)	)	PUNCT
emaj-260	174	48	.	.	PUNCT
emaj-260	175	1	moreover	moreover	ADV
emaj-260	175	2	,	,	PUNCT
emaj-260	175	3	it	it	PRON
emaj-260	175	4	was	be	AUX
emaj-260	175	5	detected	detect	VERB
emaj-260	175	6	that	that	SCONJ
emaj-260	175	7	brand	brand	NOUN
emaj-260	175	8	innovations	innovation	NOUN
emaj-260	175	9	leverages	leverage	VERB
emaj-260	175	10	the	the	DET
emaj-260	175	11	effect	effect	NOUN
emaj-260	175	12	of	of	ADP
emaj-260	175	13	service	service	NOUN
emaj-260	175	14	package	package	NOUN
emaj-260	175	15	on	on	ADP
emaj-260	175	16	both	both	DET
emaj-260	175	17	customer	customer	NOUN
emaj-260	175	18	based	base	VERB
emaj-260	175	19	profit	profit	NOUN
emaj-260	175	20	performance	performance	NOUN
emaj-260	175	21	and	and	CCONJ
emaj-260	175	22	customer	customer	NOUN
emaj-260	175	23	based	base	VERB
emaj-260	175	24	relational	relational	ADJ
emaj-260	175	25	performance	performance	NOUN
emaj-260	175	26	.	.	PUNCT
emaj-260	176	1	according	accord	VERB
emaj-260	176	2	to	to	ADP
emaj-260	176	3	orfila	orfila	NOUN
emaj-260	176	4	-	-	PUNCT
emaj-260	176	5	sintes	sinte	NOUN
emaj-260	176	6	and	and	CCONJ
emaj-260	176	7	mattsson	mattsson	NOUN
emaj-260	176	8	,	,	PUNCT
emaj-260	176	9	(	(	PUNCT
emaj-260	176	10	2009	2009	NUM
emaj-260	176	11	)	)	PUNCT
emaj-260	176	12	the	the	DET
emaj-260	176	13	ability	ability	NOUN
emaj-260	176	14	of	of	ADP
emaj-260	176	15	hotels	hotel	NOUN
emaj-260	176	16	to	to	PART
emaj-260	176	17	develop	develop	VERB
emaj-260	176	18	new	new	ADJ
emaj-260	176	19	service	service	NOUN
emaj-260	176	20	offerings	offering	NOUN
emaj-260	176	21	or	or	CCONJ
emaj-260	176	22	upgrade	upgrade	VERB
emaj-260	176	23	existing	exist	VERB
emaj-260	176	24	brands	brand	NOUN
emaj-260	176	25	increases	increase	VERB
emaj-260	176	26	the	the	DET
emaj-260	176	27	quality	quality	NOUN
emaj-260	176	28	of	of	ADP
emaj-260	176	29	service	service	NOUN
emaj-260	176	30	offerings	offering	NOUN
emaj-260	176	31	.	.	PUNCT
emaj-260	177	1	thus	thus	ADV
emaj-260	177	2	it	it	PRON
emaj-260	177	3	is	be	AUX
emaj-260	177	4	expected	expect	VERB
emaj-260	177	5	that	that	SCONJ
emaj-260	177	6	by	by	ADP
emaj-260	177	7	engaging	engage	VERB
emaj-260	177	8	in	in	ADP
emaj-260	177	9	brand	brand	NOUN
emaj-260	177	10	innovations	innovation	NOUN
emaj-260	177	11	,	,	PUNCT
emaj-260	177	12	(	(	PUNCT
emaj-260	177	13	grigoriou	grigoriou	NOUN
emaj-260	177	14	et	et	PROPN
emaj-260	177	15	al	al	PROPN
emaj-260	177	16	.	.	PROPN
emaj-260	177	17	,	,	PUNCT
emaj-260	177	18	2016	2016	NUM
emaj-260	177	19	)	)	PUNCT
emaj-260	177	20	the	the	DET
emaj-260	177	21	experiences	experience	NOUN
emaj-260	177	22	provided	provide	VERB
emaj-260	177	23	by	by	ADP
emaj-260	177	24	the	the	DET
emaj-260	177	25	service	service	NOUN
emaj-260	177	26	packages	package	NOUN
emaj-260	177	27	will	will	AUX
emaj-260	177	28	highly	highly	ADV
emaj-260	177	29	improve	improve	VERB
emaj-260	177	30	and	and	CCONJ
emaj-260	177	31	thereby	thereby	ADV
emaj-260	177	32	boost	boost	VERB
emaj-260	177	33	the	the	DET
emaj-260	177	34	extent	extent	NOUN
emaj-260	177	35	of	of	ADP
emaj-260	177	36	customer	customer	NOUN
emaj-260	177	37	relational	relational	ADJ
emaj-260	177	38	performance	performance	NOUN
emaj-260	177	39	of	of	ADP
emaj-260	177	40	the	the	DET
emaj-260	177	41	hotel	hotel	NOUN
emaj-260	177	42	industry	industry	NOUN
emaj-260	177	43	.	.	PUNCT
emaj-260	178	1	the	the	DET
emaj-260	178	2	implication	implication	NOUN
emaj-260	178	3	is	be	AUX
emaj-260	178	4	that	that	SCONJ
emaj-260	178	5	service	service	NOUN
emaj-260	178	6	package	package	NOUN
emaj-260	178	7	offered	offer	VERB
emaj-260	178	8	with	with	ADP
emaj-260	178	9	strong	strong	ADJ
emaj-260	178	10	brand	brand	NOUN
emaj-260	178	11	innovations	innovation	NOUN
emaj-260	178	12	enriches	enrich	VERB
emaj-260	178	13	customer	customer	NOUN
emaj-260	178	14	experiences	experience	NOUN
emaj-260	178	15	and	and	CCONJ
emaj-260	178	16	thereby	thereby	ADV
emaj-260	178	17	leading	lead	VERB
emaj-260	178	18	to	to	ADP
emaj-260	178	19	a	a	DET
emaj-260	178	20	higher	high	ADJ
emaj-260	178	21	customer	customer	NOUN
emaj-260	178	22	profit	profit	NOUN
emaj-260	178	23	and	and	CCONJ
emaj-260	178	24	customer	customer	NOUN
emaj-260	178	25	relational	relational	ADJ
emaj-260	178	26	performance	performance	NOUN
emaj-260	178	27	.	.	PUNCT
emaj-260	179	1	based	base	VERB
emaj-260	179	2	on	on	ADP
emaj-260	179	3	the	the	DET
emaj-260	179	4	findings	finding	NOUN
emaj-260	179	5	of	of	ADP
emaj-260	179	6	the	the	DET
emaj-260	179	7	study	study	NOUN
emaj-260	179	8	,	,	PUNCT
emaj-260	179	9	it	it	PRON
emaj-260	179	10	is	be	AUX
emaj-260	179	11	important	important	ADJ
emaj-260	179	12	for	for	SCONJ
emaj-260	179	13	hotel	hotel	NOUN
emaj-260	179	14	management	management	NOUN
emaj-260	179	15	to	to	PART
emaj-260	179	16	focus	focus	VERB
emaj-260	179	17	on	on	ADP
emaj-260	179	18	service	service	NOUN
emaj-260	179	19	package	package	NOUN
emaj-260	179	20	and	and	CCONJ
emaj-260	179	21	brand	brand	NOUN
emaj-260	179	22	innovations	innovation	NOUN
emaj-260	179	23	if	if	SCONJ
emaj-260	179	24	aims	aim	VERB
emaj-260	179	25	to	to	PART
emaj-260	179	26	succeed	succeed	VERB
emaj-260	179	27	in	in	ADP
emaj-260	179	28	competitive	competitive	ADJ
emaj-260	179	29	business	business	NOUN
emaj-260	179	30	market	market	NOUN
emaj-260	179	31	through	through	ADP
emaj-260	179	32	the	the	DET
emaj-260	179	33	achievement	achievement	NOUN
emaj-260	179	34	of	of	ADP
emaj-260	179	35	high	high	ADJ
emaj-260	179	36	customer	customer	NOUN
emaj-260	179	37	based	base	VERB
emaj-260	179	38	performance	performance	NOUN
emaj-260	179	39	.	.	PUNCT
emaj-260	180	1	it	it	PRON
emaj-260	180	2	is	be	AUX
emaj-260	180	3	observed	observe	VERB
emaj-260	180	4	that	that	SCONJ
emaj-260	180	5	an	an	DET
emaj-260	180	6	engagement	engagement	NOUN
emaj-260	180	7	in	in	ADP
emaj-260	180	8	effective	effective	ADJ
emaj-260	180	9	and	and	CCONJ
emaj-260	180	10	suitable	suitable	ADJ
emaj-260	180	11	package	package	NOUN
emaj-260	180	12	of	of	ADP
emaj-260	180	13	services	service	NOUN
emaj-260	180	14	will	will	AUX
emaj-260	180	15	yield	yield	VERB
emaj-260	180	16	a	a	DET
emaj-260	180	17	higher	high	ADJ
emaj-260	180	18	customer	customer	NOUN
emaj-260	180	19	based	base	VERB
emaj-260	180	20	performance	performance	NOUN
emaj-260	180	21	(	(	PUNCT
emaj-260	180	22	customer	customer	NOUN
emaj-260	180	23	profit	profit	NOUN
emaj-260	180	24	performance	performance	NOUN
emaj-260	180	25	and	and	CCONJ
emaj-260	180	26	customer	customer	NOUN
emaj-260	180	27	relational	relational	ADJ
emaj-260	180	28	performance	performance	NOUN
emaj-260	180	29	)	)	PUNCT
emaj-260	180	30	.	.	PUNCT
emaj-260	181	1	hotels	hotel	NOUN
emaj-260	181	2	can	can	AUX
emaj-260	181	3	package	package	VERB
emaj-260	181	4	services	service	NOUN
emaj-260	181	5	such	such	ADJ
emaj-260	181	6	as	as	ADP
emaj-260	181	7	room	room	NOUN
emaj-260	181	8	services	service	NOUN
emaj-260	181	9	,	,	PUNCT
emaj-260	181	10	accommodation	accommodation	NOUN
emaj-260	181	11	and	and	CCONJ
emaj-260	181	12	restaurant	restaurant	NOUN
emaj-260	181	13	services	service	NOUN
emaj-260	181	14	,	,	PUNCT
emaj-260	181	15	recreational	recreational	ADJ
emaj-260	181	16	activities	activity	NOUN
emaj-260	181	17	and	and	CCONJ
emaj-260	181	18	health	health	NOUN
emaj-260	181	19	services	service	NOUN
emaj-260	181	20	to	to	PART
emaj-260	181	21	excite	excite	VERB
emaj-260	181	22	customers	customer	NOUN
emaj-260	181	23	.	.	PUNCT
emaj-260	182	1	customer	customer	NOUN
emaj-260	182	2	needs	need	NOUN
emaj-260	182	3	are	be	AUX
emaj-260	182	4	dynamic	dynamic	ADJ
emaj-260	182	5	and	and	CCONJ
emaj-260	182	6	the	the	DET
emaj-260	182	7	preferences	preference	NOUN
emaj-260	182	8	of	of	ADP
emaj-260	182	9	customer	customer	NOUN
emaj-260	182	10	are	be	AUX
emaj-260	182	11	observed	observe	VERB
emaj-260	182	12	to	to	PART
emaj-260	182	13	change	change	VERB
emaj-260	182	14	,	,	PUNCT
emaj-260	182	15	contingent	contingent	NOUN
emaj-260	182	16	on	on	ADP
emaj-260	182	17	several	several	ADJ
emaj-260	182	18	factors	factor	NOUN
emaj-260	182	19	.	.	PUNCT
emaj-260	183	1	it	it	PRON
emaj-260	183	2	has	have	AUX
emaj-260	183	3	therefore	therefore	ADV
emaj-260	183	4	become	become	VERB
emaj-260	183	5	imperative	imperative	ADJ
emaj-260	183	6	for	for	SCONJ
emaj-260	183	7	hotels	hotel	NOUN
emaj-260	183	8	to	to	PART
emaj-260	183	9	be	be	AUX
emaj-260	183	10	highly	highly	ADV
emaj-260	183	11	responsive	responsive	ADJ
emaj-260	183	12	to	to	ADP
emaj-260	183	13	the	the	DET
emaj-260	183	14	ever	ever	ADV
emaj-260	183	15	changing	change	VERB
emaj-260	183	16	customer	customer	NOUN
emaj-260	183	17	demands	demand	NOUN
emaj-260	183	18	and	and	CCONJ
emaj-260	183	19	their	their	PRON
emaj-260	183	20	expectations	expectation	NOUN
emaj-260	183	21	,	,	PUNCT
emaj-260	183	22	and	and	CCONJ
emaj-260	183	23	seek	seek	VERB
emaj-260	183	24	to	to	PART
emaj-260	183	25	provide	provide	VERB
emaj-260	183	26	high	high	ADJ
emaj-260	183	27	quality	quality	NOUN
emaj-260	183	28	service	service	NOUN
emaj-260	183	29	that	that	PRON
emaj-260	183	30	is	be	AUX
emaj-260	183	31	different	different	ADJ
emaj-260	183	32	in	in	ADP
emaj-260	183	33	order	order	NOUN
emaj-260	183	34	to	to	PART
emaj-260	183	35	ensure	ensure	VERB
emaj-260	183	36	customer	customer	NOUN
emaj-260	183	37	relational	relational	ADJ
emaj-260	183	38	performance	performance	NOUN
emaj-260	183	39	is	be	AUX
emaj-260	183	40	achieved	achieve	VERB
emaj-260	183	41	.	.	PUNCT
emaj-260	184	1	in	in	ADP
emaj-260	184	2	order	order	NOUN
emaj-260	184	3	to	to	PART
emaj-260	184	4	do	do	AUX
emaj-260	184	5	this	this	PRON
emaj-260	184	6	,	,	PUNCT
emaj-260	184	7	hotels	hotel	NOUN
emaj-260	184	8	always	always	ADV
emaj-260	184	9	seek	seek	VERB
emaj-260	184	10	to	to	PART
emaj-260	184	11	package	package	VERB
emaj-260	184	12	their	their	PRON
emaj-260	184	13	services	service	NOUN
emaj-260	184	14	in	in	ADP
emaj-260	184	15	a	a	DET
emaj-260	184	16	manner	manner	NOUN
emaj-260	184	17	that	that	PRON
emaj-260	184	18	is	be	AUX
emaj-260	184	19	close	close	ADJ
emaj-260	184	20	to	to	ADP
emaj-260	184	21	the	the	DET
emaj-260	184	22	variety	variety	NOUN
emaj-260	184	23	of	of	ADP
emaj-260	184	24	expectations	expectation	NOUN
emaj-260	184	25	and	and	CCONJ
emaj-260	184	26	needs	need	VERB
emaj-260	184	27	their	their	PRON
emaj-260	184	28	potential	potential	ADJ
emaj-260	184	29	customers	customer	NOUN
emaj-260	184	30	might	might	AUX
emaj-260	184	31	have	have	VERB
emaj-260	184	32	.	.	PUNCT
emaj-260	185	1	this	this	PRON
emaj-260	185	2	will	will	AUX
emaj-260	185	3	provide	provide	VERB
emaj-260	185	4	a	a	DET
emaj-260	185	5	holistic	holistic	ADJ
emaj-260	185	6	and	and	CCONJ
emaj-260	185	7	enthralling	enthralling	ADJ
emaj-260	185	8	experience	experience	NOUN
emaj-260	185	9	to	to	ADP
emaj-260	185	10	customers	customer	NOUN
emaj-260	185	11	.	.	PUNCT
emaj-260	186	1	this	this	PRON
emaj-260	186	2	is	be	AUX
emaj-260	186	3	because	because	SCONJ
emaj-260	186	4	customers	customer	NOUN
emaj-260	186	5	are	be	AUX
emaj-260	186	6	highly	highly	ADV
emaj-260	186	7	likely	likely	ADJ
emaj-260	186	8	to	to	PART
emaj-260	186	9	patronize	patronize	VERB
emaj-260	186	10	hotels	hotel	NOUN
emaj-260	186	11	that	that	PRON
emaj-260	186	12	offer	offer	VERB
emaj-260	186	13	service	service	NOUN
emaj-260	186	14	package	package	NOUN
emaj-260	186	15	which	which	PRON
emaj-260	186	16	actually	actually	ADV
emaj-260	186	17	involve	involve	VERB
emaj-260	186	18	a	a	DET
emaj-260	186	19	complex	complex	ADJ
emaj-260	186	20	bundle	bundle	NOUN
emaj-260	186	21	of	of	ADP
emaj-260	186	22	sub	sub	NOUN
emaj-260	186	23	-	-	NOUN
emaj-260	186	24	environments	environment	NOUN
emaj-260	186	25	or	or	CCONJ
emaj-260	186	26	subsectors	subsector	NOUN
emaj-260	186	27	including	include	VERB
emaj-260	186	28	optional	optional	ADJ
emaj-260	186	29	tours	tour	NOUN
emaj-260	186	30	,	,	PUNCT
emaj-260	186	31	room	room	NOUN
emaj-260	186	32	services	service	NOUN
emaj-260	186	33	,	,	PUNCT
emaj-260	186	34	restaurants	restaurant	NOUN
emaj-260	186	35	,	,	PUNCT
emaj-260	186	36	health	health	NOUN
emaj-260	186	37	and	and	CCONJ
emaj-260	186	38	recreational	recreational	ADJ
emaj-260	186	39	benefits	benefit	NOUN
emaj-260	186	40	,	,	PUNCT
emaj-260	186	41	attractive	attractive	ADJ
emaj-260	186	42	and	and	CCONJ
emaj-260	186	43	serene	serene	ADJ
emaj-260	186	44	environment	environment	NOUN
emaj-260	186	45	,	,	PUNCT
emaj-260	186	46	sports	sport	NOUN
emaj-260	186	47	among	among	ADP
emaj-260	186	48	others	other	NOUN
emaj-260	186	49	.	.	PUNCT
emaj-260	187	1	a	a	DET
emaj-260	187	2	service	service	NOUN
emaj-260	187	3	package	package	NOUN
emaj-260	187	4	that	that	PRON
emaj-260	187	5	comprises	comprise	VERB
emaj-260	187	6	these	these	DET
emaj-260	187	7	attributes	attribute	NOUN
emaj-260	187	8	is	be	AUX
emaj-260	187	9	therefore	therefore	ADV
emaj-260	187	10	likely	likely	ADJ
emaj-260	187	11	to	to	PART
emaj-260	187	12	yield	yield	VERB
emaj-260	187	13	a	a	DET
emaj-260	187	14	higher	high	ADJ
emaj-260	187	15	customer	customer	NOUN
emaj-260	187	16	relational	relational	ADJ
emaj-260	187	17	performance	performance	NOUN
emaj-260	187	18	.	.	PUNCT
emaj-260	188	1	finally	finally	ADV
emaj-260	188	2	,	,	PUNCT
emaj-260	188	3	managers	manager	NOUN
emaj-260	188	4	and	and	CCONJ
emaj-260	188	5	operators	operator	NOUN
emaj-260	188	6	should	should	AUX
emaj-260	188	7	ensure	ensure	VERB
emaj-260	188	8	that	that	SCONJ
emaj-260	188	9	employees	employee	NOUN
emaj-260	188	10	are	be	AUX
emaj-260	188	11	well	well	ADV
emaj-260	188	12	trained	train	VERB
emaj-260	188	13	and	and	CCONJ
emaj-260	188	14	understand	understand	VERB
emaj-260	188	15	the	the	DET
emaj-260	188	16	various	various	ADJ
emaj-260	188	17	levels	level	NOUN
emaj-260	188	18	of	of	ADP
emaj-260	188	19	service	service	NOUN
emaj-260	188	20	packages	package	NOUN
emaj-260	188	21	that	that	PRON
emaj-260	188	22	the	the	DET
emaj-260	188	23	hotel	hotel	NOUN
emaj-260	188	24	expects	expect	VERB
emaj-260	188	25	to	to	PART
emaj-260	188	26	provide	provide	VERB
emaj-260	188	27	for	for	ADP
emaj-260	188	28	their	their	PRON
emaj-260	188	29	customers	customer	NOUN
emaj-260	188	30	.	.	PUNCT
emaj-260	189	1	employees	employee	NOUN
emaj-260	189	2	should	should	AUX
emaj-260	189	3	be	be	AUX
emaj-260	189	4	able	able	ADJ
emaj-260	189	5	to	to	PART
emaj-260	189	6	demonstrate	demonstrate	VERB
emaj-260	189	7	personal	personal	ADJ
emaj-260	189	8	knowledge	knowledge	NOUN
emaj-260	189	9	in	in	ADP
emaj-260	189	10	promoting	promote	VERB
emaj-260	189	11	brand	brand	NOUN
emaj-260	189	12	innovations	innovation	NOUN
emaj-260	189	13	of	of	ADP
emaj-260	189	14	the	the	DET
emaj-260	189	15	hotel	hotel	NOUN
emaj-260	189	16	and	and	CCONJ
emaj-260	189	17	how	how	SCONJ
emaj-260	189	18	customers	customer	NOUN
emaj-260	189	19	are	be	AUX
emaj-260	189	20	likely	likely	ADJ
emaj-260	189	21	to	to	PART
emaj-260	189	22	benefit	benefit	VERB
emaj-260	189	23	from	from	ADP
emaj-260	189	24	such	such	ADJ
emaj-260	189	25	initiatives	initiative	NOUN
emaj-260	189	26	.	.	PUNCT
emaj-260	190	1	ensuring	ensure	VERB
emaj-260	190	2	that	that	SCONJ
emaj-260	190	3	employees	employee	NOUN
emaj-260	190	4	are	be	AUX
emaj-260	190	5	well	well	ADV
emaj-260	190	6	positioned	position	VERB
emaj-260	190	7	,	,	PUNCT
emaj-260	190	8	and	and	CCONJ
emaj-260	190	9	giving	give	VERB
emaj-260	190	10	the	the	DET
emaj-260	190	11	needed	need	VERB
emaj-260	190	12	attention	attention	NOUN
emaj-260	190	13	to	to	ADP
emaj-260	190	14	critical	critical	ADJ
emaj-260	190	15	service	service	NOUN
emaj-260	190	16	innovation	innovation	NOUN
emaj-260	190	17	elements	element	NOUN
emaj-260	190	18	that	that	PRON
emaj-260	190	19	will	will	AUX
emaj-260	190	20	provide	provide	VERB
emaj-260	190	21	improved	improved	ADJ
emaj-260	190	22	customer	customer	NOUN
emaj-260	190	23	relational	relational	ADJ
emaj-260	190	24	performance	performance	NOUN
emaj-260	190	25	.	.	PUNCT
emaj-260	191	1	this	this	DET
emaj-260	191	2	study	study	NOUN
emaj-260	191	3	has	have	VERB
emaj-260	191	4	some	some	DET
emaj-260	191	5	limitations	limitation	NOUN
emaj-260	191	6	.	.	PUNCT
emaj-260	192	1	the	the	DET
emaj-260	192	2	sample	sample	NOUN
emaj-260	192	3	size	size	NOUN
emaj-260	192	4	used	use	VERB
emaj-260	192	5	for	for	ADP
emaj-260	192	6	this	this	DET
emaj-260	192	7	work	work	NOUN
emaj-260	192	8	was	be	AUX
emaj-260	192	9	small	small	ADJ
emaj-260	192	10	and	and	CCONJ
emaj-260	192	11	the	the	DET
emaj-260	192	12	application	application	NOUN
emaj-260	192	13	of	of	ADP
emaj-260	192	14	convenient	convenient	ADJ
emaj-260	192	15	sampling	sampling	NOUN
emaj-260	192	16	techniques	technique	NOUN
emaj-260	192	17	may	may	AUX
emaj-260	192	18	not	not	PART
emaj-260	192	19	be	be	AUX
emaj-260	192	20	completely	completely	ADV
emaj-260	192	21	representative	representative	ADJ
emaj-260	192	22	of	of	ADP
emaj-260	192	23	developments	development	NOUN
emaj-260	192	24	in	in	ADP
emaj-260	192	25	the	the	DET
emaj-260	192	26	hotel	hotel	NOUN
emaj-260	192	27	industry	industry	NOUN
emaj-260	192	28	.	.	PUNCT
emaj-260	193	1	the	the	DET
emaj-260	193	2	small	small	ADJ
emaj-260	193	3	sample	sample	NOUN
emaj-260	193	4	size	size	NOUN
emaj-260	193	5	may	may	AUX
emaj-260	193	6	affect	affect	VERB
emaj-260	193	7	the	the	DET
emaj-260	193	8	results	result	NOUN
emaj-260	193	9	of	of	ADP
emaj-260	193	10	this	this	DET
emaj-260	193	11	study	study	NOUN
emaj-260	193	12	or	or	CCONJ
emaj-260	193	13	limit	limit	VERB
emaj-260	193	14	its	its	PRON
emaj-260	193	15	capacity	capacity	NOUN
emaj-260	193	16	to	to	PART
emaj-260	193	17	make	make	VERB
emaj-260	193	18	generalizations	generalization	NOUN
emaj-260	193	19	.	.	PUNCT
emaj-260	194	1	as	as	ADP
emaj-260	194	2	a	a	DET
emaj-260	194	3	result	result	NOUN
emaj-260	194	4	,	,	PUNCT
emaj-260	194	5	more	more	ADJ
emaj-260	194	6	research	research	NOUN
emaj-260	194	7	with	with	ADP
emaj-260	194	8	randomized	randomized	ADJ
emaj-260	194	9	design	design	NOUN
emaj-260	194	10	and	and	CCONJ
emaj-260	194	11	larger	large	ADJ
emaj-260	194	12	sample	sample	NOUN
emaj-260	194	13	are	be	AUX
emaj-260	194	14	suggested	suggest	VERB
emaj-260	194	15	for	for	ADP
emaj-260	194	16	future	future	ADJ
emaj-260	194	17	research	research	NOUN
emaj-260	194	18	in	in	ADP
emaj-260	194	19	the	the	DET
emaj-260	194	20	study	study	NOUN
emaj-260	194	21	area	area	NOUN
emaj-260	194	22	.	.	PUNCT
emaj-260	195	1	also	also	ADV
emaj-260	195	2	the	the	DET
emaj-260	195	3	research	research	NOUN
emaj-260	195	4	was	be	AUX
emaj-260	195	5	designed	design	VERB
emaj-260	195	6	as	as	ADP
emaj-260	195	7	cross	cross	NOUN
emaj-260	195	8	sectional	sectional	ADJ
emaj-260	195	9	study	study	NOUN
emaj-260	195	10	.	.	PUNCT
emaj-260	196	1	for	for	ADP
emaj-260	196	2	a	a	DET
emaj-260	196	3	volume	volume	NOUN
emaj-260	196	4	12	12	NUM
emaj-260	196	5	no	no	DET
emaj-260	196	6	2	2	NUM
emaj-260	196	7	(	(	PUNCT
emaj-260	196	8	2022	2022	NUM
emaj-260	196	9	)	)	PUNCT
emaj-260	196	10	|	|	ADV
emaj-260	196	11	issn	issn	VERB
emaj-260	196	12	2158	2158	NUM
emaj-260	196	13	-	-	SYM
emaj-260	196	14	8708	8708	NUM
emaj-260	196	15	(	(	PUNCT
emaj-260	196	16	online	online	NOUN
emaj-260	196	17	)	)	PUNCT
emaj-260	196	18	|	|	ADV
emaj-260	196	19	doi	doi	X
emaj-260	196	20	10.5195	10.5195	NUM
emaj-260	196	21	/	/	SYM
emaj-260	196	22	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	196	23	|	|	NOUN
emaj-260	196	24	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	196	25	customer	customer	NOUN
emaj-260	196	26	based	base	VERB
emaj-260	196	27	performance	performance	NOUN
emaj-260	196	28	of	of	ADP
emaj-260	196	29	the	the	DET
emaj-260	196	30	hotel	hotel	NOUN
emaj-260	196	31	industry	industry	NOUN
emaj-260	196	32	:	:	PUNCT
emaj-260	196	33	analysis	analysis	NOUN
emaj-260	196	34	of	of	ADP
emaj-260	196	35	service	service	NOUN
emaj-260	196	36	package	package	NOUN
emaj-260	196	37	and	and	CCONJ
emaj-260	196	38	brand	brand	NOUN
emaj-260	196	39	innovations	innovation	NOUN
emaj-260	196	40	page	page	NOUN
emaj-260	196	41	|16|	|16|	VERB
emaj-260	196	42	emerging	emerge	VERB
emaj-260	196	43	markets	market	NOUN
emaj-260	196	44	journal	journal	VERB
emaj-260	196	45	more	more	ADV
emaj-260	196	46	rigorous	rigorous	ADJ
emaj-260	196	47	appreciation	appreciation	NOUN
emaj-260	196	48	of	of	ADP
emaj-260	196	49	the	the	DET
emaj-260	196	50	operational	operational	ADJ
emaj-260	196	51	capabilities	capability	NOUN
emaj-260	196	52	of	of	ADP
emaj-260	196	53	the	the	DET
emaj-260	196	54	hotel	hotel	NOUN
emaj-260	196	55	industry	industry	NOUN
emaj-260	196	56	,	,	PUNCT
emaj-260	196	57	future	future	ADJ
emaj-260	196	58	study	study	NOUN
emaj-260	196	59	into	into	ADP
emaj-260	196	60	service	service	NOUN
emaj-260	196	61	package	package	NOUN
emaj-260	196	62	,	,	PUNCT
emaj-260	196	63	brand	brand	NOUN
emaj-260	196	64	innovation	innovation	NOUN
emaj-260	196	65	and	and	CCONJ
emaj-260	196	66	customer	customer	NOUN
emaj-260	196	67	based	base	VERB
emaj-260	196	68	performance	performance	NOUN
emaj-260	196	69	(	(	PUNCT
emaj-260	196	70	customer	customer	NOUN
emaj-260	196	71	profit	profit	NOUN
emaj-260	196	72	and	and	CCONJ
emaj-260	196	73	customer	customer	NOUN
emaj-260	196	74	relational	relational	ADJ
emaj-260	196	75	performance	performance	NOUN
emaj-260	196	76	)	)	PUNCT
emaj-260	196	77	should	should	AUX
emaj-260	196	78	take	take	VERB
emaj-260	196	79	longer	long	ADJ
emaj-260	196	80	periods	period	NOUN
emaj-260	196	81	of	of	ADP
emaj-260	196	82	time	time	NOUN
emaj-260	196	83	or	or	CCONJ
emaj-260	196	84	a	a	DET
emaj-260	196	85	longitudinal	longitudinal	ADJ
emaj-260	196	86	study	study	NOUN
emaj-260	196	87	.	.	PUNCT
emaj-260	197	1	this	this	DET
emaj-260	197	2	study	study	NOUN
emaj-260	197	3	also	also	ADV
emaj-260	197	4	reconfirms	reconfirm	VERB
emaj-260	197	5	the	the	DET
emaj-260	197	6	importance	importance	NOUN
emaj-260	197	7	of	of	ADP
emaj-260	197	8	delivering	deliver	VERB
emaj-260	197	9	service	service	NOUN
emaj-260	197	10	package	package	NOUN
emaj-260	197	11	in	in	ADP
emaj-260	197	12	the	the	DET
emaj-260	197	13	hotel	hotel	NOUN
emaj-260	197	14	industry	industry	NOUN
emaj-260	197	15	,	,	PUNCT
emaj-260	197	16	and	and	CCONJ
emaj-260	197	17	suggests	suggest	VERB
emaj-260	197	18	that	that	SCONJ
emaj-260	197	19	practitioners	practitioner	NOUN
emaj-260	197	20	in	in	ADP
emaj-260	197	21	the	the	DET
emaj-260	197	22	hospitality	hospitality	NOUN
emaj-260	197	23	industry	industry	NOUN
emaj-260	197	24	move	move	VERB
emaj-260	197	25	further	far	ADV
emaj-260	197	26	toward	toward	ADP
emaj-260	197	27	the	the	DET
emaj-260	197	28	development	development	NOUN
emaj-260	197	29	.	.	PUNCT
emaj-260	198	1	another	another	DET
emaj-260	198	2	limitation	limitation	NOUN
emaj-260	198	3	is	be	AUX
emaj-260	198	4	that	that	SCONJ
emaj-260	198	5	the	the	DET
emaj-260	198	6	research	research	NOUN
emaj-260	198	7	bundled	bundle	VERB
emaj-260	198	8	all	all	DET
emaj-260	198	9	the	the	DET
emaj-260	198	10	hotels	hotel	NOUN
emaj-260	198	11	to	to	PART
emaj-260	198	12	determine	determine	VERB
emaj-260	198	13	to	to	PART
emaj-260	198	14	study	study	VERB
emaj-260	198	15	service	service	NOUN
emaj-260	198	16	design	design	NOUN
emaj-260	198	17	and	and	CCONJ
emaj-260	198	18	brand	brand	NOUN
emaj-260	198	19	innovations	innovation	NOUN
emaj-260	198	20	across	across	ADP
emaj-260	198	21	the	the	DET
emaj-260	198	22	industry	industry	NOUN
emaj-260	198	23	.	.	PUNCT
emaj-260	199	1	future	future	ADJ
emaj-260	199	2	research	research	NOUN
emaj-260	199	3	should	should	AUX
emaj-260	199	4	shed	shed	VERB
emaj-260	199	5	light	light	NOUN
emaj-260	199	6	on	on	ADP
emaj-260	199	7	such	such	ADJ
emaj-260	199	8	issues	issue	NOUN
emaj-260	199	9	as	as	ADP
emaj-260	199	10	how	how	SCONJ
emaj-260	199	11	various	various	ADJ
emaj-260	199	12	categories	category	NOUN
emaj-260	199	13	(	(	PUNCT
emaj-260	199	14	budget	budget	NOUN
emaj-260	199	15	,	,	PUNCT
emaj-260	199	16	guesthouse	guesthouse	NOUN
emaj-260	199	17	and	and	CCONJ
emaj-260	199	18	star	star	NOUN
emaj-260	199	19	hotels	hotel	NOUN
emaj-260	199	20	)	)	PUNCT
emaj-260	199	21	in	in	ADP
emaj-260	199	22	the	the	DET
emaj-260	199	23	hotel	hotel	NOUN
emaj-260	199	24	industry	industry	NOUN
emaj-260	199	25	actively	actively	ADV
emaj-260	199	26	design	design	VERB
emaj-260	199	27	their	their	PRON
emaj-260	199	28	service	service	NOUN
emaj-260	199	29	packages	package	NOUN
emaj-260	199	30	and	and	CCONJ
emaj-260	199	31	build	build	VERB
emaj-260	199	32	brand	brand	NOUN
emaj-260	199	33	innovations	innovation	NOUN
emaj-260	199	34	to	to	PART
emaj-260	199	35	excite	excite	VERB
emaj-260	199	36	customers	customer	NOUN
emaj-260	199	37	.	.	PUNCT
emaj-260	200	1	references	reference	NOUN
emaj-260	200	2	akoğlan	akoğlan	VERB
emaj-260	200	3	kozak	kozak	PROPN
emaj-260	200	4	,	,	PUNCT
emaj-260	200	5	m.	m.	NOUN
emaj-260	200	6	and	and	CCONJ
emaj-260	200	7	acar	acar	ADJ
emaj-260	200	8	gürel	gürel	NOUN
emaj-260	200	9	,	,	PUNCT
emaj-260	200	10	d.	d.	PROPN
emaj-260	200	11	(	(	PUNCT
emaj-260	200	12	2015	2015	NUM
emaj-260	200	13	)	)	PUNCT
emaj-260	200	14	,	,	PUNCT
emaj-260	200	15	“	"	PUNCT
emaj-260	200	16	service	service	NOUN
emaj-260	200	17	design	design	NOUN
emaj-260	200	18	in	in	ADP
emaj-260	200	19	hotels	hotel	NOUN
emaj-260	200	20	:	:	PUNCT
emaj-260	200	21	a	a	DET
emaj-260	200	22	conceptual	conceptual	ADJ
emaj-260	200	23	review	review	NOUN
emaj-260	200	24	”	"	PUNCT
emaj-260	200	25	,	,	PUNCT
emaj-260	200	26	turizam	turizam	PROPN
emaj-260	200	27	:	:	PUNCT
emaj-260	200	28	međunarodni	međunarodni	PROPN
emaj-260	200	29	znanstveno	znanstveno	PROPN
emaj-260	200	30	-	-	PUNCT
emaj-260	200	31	stručni	stručni	NOUN
emaj-260	200	32	casopis	casopis	NOUN
emaj-260	200	33	,	,	PUNCT
emaj-260	200	34	63(2	63(2	PROPN
emaj-260	200	35	)	)	PUNCT
emaj-260	200	36	,	,	PUNCT
emaj-260	200	37	225	225	NUM
emaj-260	200	38	-	-	SYM
emaj-260	200	39	240	240	NUM
emaj-260	200	40	.	.	PUNCT
emaj-260	200	41	amoako	amoako	PROPN
emaj-260	200	42	,	,	PUNCT
emaj-260	200	43	g.	g.	PROPN
emaj-260	200	44	k.	k.	PROPN
emaj-260	200	45	,	,	PUNCT
emaj-260	200	46	neequaye	neequaye	PROPN
emaj-260	200	47	,	,	PUNCT
emaj-260	200	48	e.	e.	PROPN
emaj-260	200	49	k.	k.	PROPN
emaj-260	200	50	,	,	PUNCT
emaj-260	200	51	kutu	kutu	NOUN
emaj-260	200	52	-	-	PUNCT
emaj-260	200	53	adu	adu	PROPN
emaj-260	200	54	,	,	PUNCT
emaj-260	200	55	s.	s.	PROPN
emaj-260	200	56	g.	g.	PROPN
emaj-260	200	57	,	,	PUNCT
emaj-260	200	58	caesar	caesar	PROPN
emaj-260	200	59	,	,	PUNCT
emaj-260	200	60	l.	l.	PROPN
emaj-260	200	61	d.	d.	PROPN
emaj-260	200	62	and	and	CCONJ
emaj-260	200	63	ofori	ofori	ADV
emaj-260	200	64	,	,	PUNCT
emaj-260	200	65	k.	k.	PROPN
emaj-260	200	66	s.	s.	PROPN
emaj-260	200	67	(	(	PUNCT
emaj-260	200	68	2019	2019	NUM
emaj-260	200	69	)	)	PUNCT
emaj-260	200	70	,	,	PUNCT
emaj-260	200	71	“	"	PUNCT
emaj-260	200	72	relationship	relationship	NOUN
emaj-260	200	73	marketing	marketing	NOUN
emaj-260	200	74	and	and	CCONJ
emaj-260	200	75	customer	customer	NOUN
emaj-260	200	76	satisfaction	satisfaction	NOUN
emaj-260	200	77	in	in	ADP
emaj-260	200	78	the	the	DET
emaj-260	200	79	ghanaian	ghanaian	ADJ
emaj-260	200	80	hospitality	hospitality	NOUN
emaj-260	200	81	industry	industry	NOUN
emaj-260	200	82	”	"	PUNCT
emaj-260	200	83	,	,	PUNCT
emaj-260	200	84	journal	journal	NOUN
emaj-260	200	85	of	of	ADP
emaj-260	200	86	hospitality	hospitality	NOUN
emaj-260	200	87	and	and	CCONJ
emaj-260	200	88	tourism	tourism	NOUN
emaj-260	200	89	insights	insight	NOUN
emaj-260	200	90	,	,	PUNCT
emaj-260	200	91	vol	vol	NOUN
emaj-260	200	92	.	.	PROPN
emaj-260	200	93	2	2	NUM
emaj-260	200	94	no	no	NOUN
emaj-260	200	95	.	.	NOUN
emaj-260	200	96	4	4	NUM
emaj-260	200	97	,	,	PUNCT
emaj-260	200	98	326	326	NUM
emaj-260	200	99	-	-	SYM
emaj-260	200	100	340	340	NUM
emaj-260	200	101	.	.	PUNCT
emaj-260	201	1	andersson	andersson	PROPN
emaj-260	201	2	,	,	PUNCT
emaj-260	201	3	p.	p.	NOUN
emaj-260	201	4	,	,	PUNCT
emaj-260	201	5	rosenqvist	rosenqvist	NOUN
emaj-260	201	6	,	,	PUNCT
emaj-260	201	7	c.	c.	PROPN
emaj-260	201	8	and	and	CCONJ
emaj-260	201	9	ashrafi	ashrafi	PROPN
emaj-260	201	10	,	,	PUNCT
emaj-260	201	11	o.	o.	PROPN
emaj-260	201	12	(	(	PUNCT
emaj-260	201	13	2007	2007	NUM
emaj-260	201	14	)	)	PUNCT
emaj-260	201	15	,	,	PUNCT
emaj-260	201	16	“	"	PUNCT
emaj-260	201	17	mobile	mobile	ADJ
emaj-260	201	18	innovations	innovation	NOUN
emaj-260	201	19	in	in	ADP
emaj-260	201	20	healthcare	healthcare	NOUN
emaj-260	201	21	:	:	PUNCT
emaj-260	201	22	customer	customer	NOUN
emaj-260	201	23	involvement	involvement	NOUN
emaj-260	201	24	and	and	CCONJ
emaj-260	201	25	the	the	DET
emaj-260	201	26	co	co	NOUN
emaj-260	201	27	-	-	NOUN
emaj-260	201	28	creation	creation	NOUN
emaj-260	201	29	of	of	ADP
emaj-260	201	30	value	value	NOUN
emaj-260	201	31	”	"	PUNCT
emaj-260	201	32	,	,	PUNCT
emaj-260	201	33	international	international	ADJ
emaj-260	201	34	journal	journal	NOUN
emaj-260	201	35	of	of	ADP
emaj-260	201	36	mobile	mobile	ADJ
emaj-260	201	37	communications	communication	NOUN
emaj-260	201	38	,	,	PUNCT
emaj-260	201	39	5(4	5(4	NUM
emaj-260	201	40	)	)	PUNCT
emaj-260	201	41	,	,	PUNCT
emaj-260	201	42	371	371	NUM
emaj-260	201	43	-	-	SYM
emaj-260	201	44	388	388	NUM
emaj-260	201	45	.	.	PUNCT
emaj-260	201	46	andersson	andersson	PROPN
emaj-260	201	47	,	,	PUNCT
emaj-260	201	48	t.	t.	PROPN
emaj-260	201	49	d.	d.	PROPN
emaj-260	201	50	,	,	PUNCT
emaj-260	201	51	and	and	CCONJ
emaj-260	201	52	getz	getz	VERB
emaj-260	201	53	,	,	PUNCT
emaj-260	201	54	d.	d.	PROPN
emaj-260	201	55	(	(	PUNCT
emaj-260	201	56	2009	2009	NUM
emaj-260	201	57	)	)	PUNCT
emaj-260	201	58	,	,	PUNCT
emaj-260	201	59	“	"	PUNCT
emaj-260	201	60	tourism	tourism	NOUN
emaj-260	201	61	as	as	ADP
emaj-260	201	62	a	a	DET
emaj-260	201	63	mixed	mixed	ADJ
emaj-260	201	64	industry	industry	NOUN
emaj-260	201	65	:	:	PUNCT
emaj-260	201	66	differences	difference	NOUN
emaj-260	201	67	between	between	ADP
emaj-260	201	68	private	private	ADJ
emaj-260	201	69	,	,	PUNCT
emaj-260	201	70	public	public	ADJ
emaj-260	201	71	and	and	CCONJ
emaj-260	201	72	not	not	PART
emaj-260	201	73	-	-	PUNCT
emaj-260	201	74	for	for	ADP
emaj-260	201	75	-	-	PUNCT
emaj-260	201	76	profit	profit	NOUN
emaj-260	201	77	festivals	festival	NOUN
emaj-260	201	78	”	"	PUNCT
emaj-260	201	79	,	,	PUNCT
emaj-260	201	80	tourism	tourism	NOUN
emaj-260	201	81	management	management	NOUN
emaj-260	201	82	,	,	PUNCT
emaj-260	201	83	30(6	30(6	NUM
emaj-260	201	84	)	)	PUNCT
emaj-260	201	85	,	,	PUNCT
emaj-260	201	86	847	847	NUM
emaj-260	201	87	-	-	SYM
emaj-260	201	88	856	856	NUM
emaj-260	201	89	.	.	PUNCT
emaj-260	202	1	ashley	ashley	PROPN
emaj-260	202	2	,	,	PUNCT
emaj-260	202	3	c.	c.	PROPN
emaj-260	202	4	,	,	PUNCT
emaj-260	202	5	de	de	X
emaj-260	202	6	brine	brine	NOUN
emaj-260	202	7	,	,	PUNCT
emaj-260	202	8	p.	p.	NOUN
emaj-260	202	9	,	,	PUNCT
emaj-260	202	10	lehr	lehr	NOUN
emaj-260	202	11	,	,	PUNCT
emaj-260	202	12	a.	a.	NOUN
emaj-260	202	13	,	,	PUNCT
emaj-260	202	14	&	&	CCONJ
emaj-260	202	15	wilde	wilde	PROPN
emaj-260	202	16	,	,	PUNCT
emaj-260	202	17	h.	h.	PROPN
emaj-260	202	18	(	(	PUNCT
emaj-260	202	19	2007	2007	NUM
emaj-260	202	20	)	)	PUNCT
emaj-260	202	21	,	,	PUNCT
emaj-260	202	22	“	"	PUNCT
emaj-260	202	23	the	the	DET
emaj-260	202	24	role	role	NOUN
emaj-260	202	25	of	of	ADP
emaj-260	202	26	the	the	DET
emaj-260	202	27	tourism	tourism	NOUN
emaj-260	202	28	sector	sector	NOUN
emaj-260	202	29	in	in	ADP
emaj-260	202	30	expanding	expand	VERB
emaj-260	202	31	economic	economic	ADJ
emaj-260	202	32	opportunity	opportunity	NOUN
emaj-260	202	33	”	"	PUNCT
emaj-260	202	34	.	.	PUNCT
emaj-260	203	1	cambridge	cambridge	PROPN
emaj-260	203	2	,	,	PUNCT
emaj-260	203	3	ma	ma	PROPN
emaj-260	203	4	:	:	PUNCT
emaj-260	203	5	john	john	PROPN
emaj-260	203	6	f.	f.	PROPN
emaj-260	203	7	kennedy	kennedy	PROPN
emaj-260	203	8	school	school	PROPN
emaj-260	203	9	of	of	ADP
emaj-260	203	10	government	government	NOUN
emaj-260	203	11	,	,	PUNCT
emaj-260	203	12	harvard	harvard	PROPN
emaj-260	203	13	university	university	PROPN
emaj-260	203	14	.	.	PUNCT
emaj-260	204	1	ballantine	ballantine	PROPN
emaj-260	204	2	,	,	PUNCT
emaj-260	204	3	p.w	p.w	PROPN
emaj-260	204	4	.	.	PUNCT
emaj-260	204	5	(	(	PUNCT
emaj-260	204	6	2005	2005	NUM
emaj-260	204	7	)	)	PUNCT
emaj-260	204	8	,	,	PUNCT
emaj-260	204	9	"	"	PUNCT
emaj-260	204	10	effects	effect	NOUN
emaj-260	204	11	of	of	ADP
emaj-260	204	12	interactivity	interactivity	NOUN
emaj-260	204	13	and	and	CCONJ
emaj-260	204	14	product	product	NOUN
emaj-260	204	15	information	information	NOUN
emaj-260	204	16	on	on	ADP
emaj-260	204	17	consumer	consumer	NOUN
emaj-260	204	18	satisfaction	satisfaction	NOUN
emaj-260	204	19	in	in	ADP
emaj-260	204	20	an	an	DET
emaj-260	204	21	online	online	ADJ
emaj-260	204	22	retail	retail	ADJ
emaj-260	204	23	setting	setting	NOUN
emaj-260	204	24	"	"	PUNCT
emaj-260	204	25	,	,	PUNCT
emaj-260	204	26	international	international	ADJ
emaj-260	204	27	journal	journal	NOUN
emaj-260	204	28	of	of	ADP
emaj-260	204	29	retail	retail	PROPN
emaj-260	204	30	&	&	CCONJ
emaj-260	204	31	distribution	distribution	NOUN
emaj-260	204	32	management	management	NOUN
emaj-260	204	33	,	,	PUNCT
emaj-260	204	34	vol	vol	NOUN
emaj-260	204	35	.	.	PROPN
emaj-260	205	1	33	33	NUM
emaj-260	205	2	no	no	NOUN
emaj-260	205	3	.	.	NOUN
emaj-260	206	1	6	6	NUM
emaj-260	206	2	,	,	PUNCT
emaj-260	206	3	pp	pp	ADJ
emaj-260	206	4	.	.	PUNCT
emaj-260	207	1	461	461	NUM
emaj-260	207	2	-	-	SYM
emaj-260	207	3	471	471	NUM
emaj-260	207	4	.	.	PUNCT
emaj-260	208	1	baker	baker	PROPN
emaj-260	208	2	,	,	PUNCT
emaj-260	208	3	t.	t.	PROPN
emaj-260	208	4	,	,	PUNCT
emaj-260	208	5	murthy	murthy	PROPN
emaj-260	208	6	,	,	PUNCT
emaj-260	208	7	n.	n.	PROPN
emaj-260	208	8	n.	n.	PROPN
emaj-260	208	9	and	and	CCONJ
emaj-260	208	10	jayaraman	jayaraman	NOUN
emaj-260	208	11	,	,	PUNCT
emaj-260	208	12	v.	v.	PROPN
emaj-260	208	13	(	(	PUNCT
emaj-260	208	14	2002	2002	NUM
emaj-260	208	15	)	)	PUNCT
emaj-260	208	16	,	,	PUNCT
emaj-260	208	17	“	"	PUNCT
emaj-260	208	18	service	service	NOUN
emaj-260	208	19	package	package	NOUN
emaj-260	208	20	switching	switch	VERB
emaj-260	208	21	in	in	ADP
emaj-260	208	22	hotel	hotel	NOUN
emaj-260	208	23	revenue	revenue	NOUN
emaj-260	208	24	management	management	NOUN
emaj-260	208	25	systems	system	NOUN
emaj-260	208	26	”	"	PUNCT
emaj-260	208	27	,	,	PUNCT
emaj-260	208	28	decision	decision	NOUN
emaj-260	208	29	sciences	science	NOUN
emaj-260	208	30	,	,	PUNCT
emaj-260	208	31	33(1	33(1	NUM
emaj-260	208	32	)	)	PUNCT
emaj-260	208	33	,	,	PUNCT
emaj-260	208	34	109	109	NUM
emaj-260	208	35	-	-	SYM
emaj-260	208	36	132	132	NUM
emaj-260	208	37	.	.	PUNCT
emaj-260	209	1	becerra	becerra	PROPN
emaj-260	209	2	,	,	PUNCT
emaj-260	209	3	m.	m.	NOUN
emaj-260	209	4	,	,	PUNCT
emaj-260	209	5	santaló	santaló	PROPN
emaj-260	209	6	,	,	PUNCT
emaj-260	209	7	j.	j.	PROPN
emaj-260	209	8	and	and	CCONJ
emaj-260	209	9	silva	silva	PROPN
emaj-260	209	10	,	,	PUNCT
emaj-260	209	11	r.	r.	PROPN
emaj-260	209	12	(	(	PUNCT
emaj-260	209	13	2013	2013	NUM
emaj-260	209	14	)	)	PUNCT
emaj-260	209	15	,	,	PUNCT
emaj-260	209	16	“	"	PUNCT
emaj-260	209	17	being	be	AUX
emaj-260	209	18	better	well	ADJ
emaj-260	209	19	vs.	vs.	ADP
emaj-260	209	20	being	be	AUX
emaj-260	209	21	different	different	ADJ
emaj-260	209	22	:	:	PUNCT
emaj-260	209	23	differentiation	differentiation	NOUN
emaj-260	209	24	,	,	PUNCT
emaj-260	209	25	competition	competition	NOUN
emaj-260	209	26	,	,	PUNCT
emaj-260	209	27	and	and	CCONJ
emaj-260	209	28	pricing	pricing	NOUN
emaj-260	209	29	strategies	strategy	NOUN
emaj-260	209	30	in	in	ADP
emaj-260	209	31	the	the	DET
emaj-260	209	32	spanish	spanish	ADJ
emaj-260	209	33	hotel	hotel	NOUN
emaj-260	209	34	industry	industry	NOUN
emaj-260	209	35	”	"	PUNCT
emaj-260	209	36	,	,	PUNCT
emaj-260	209	37	tourism	tourism	NOUN
emaj-260	209	38	management	management	NOUN
emaj-260	209	39	,	,	PUNCT
emaj-260	209	40	34	34	NUM
emaj-260	209	41	,	,	PUNCT
emaj-260	209	42	71	71	NUM
emaj-260	209	43	-	-	SYM
emaj-260	209	44	79	79	NUM
emaj-260	209	45	.	.	PUNCT
emaj-260	210	1	berezina	berezina	PROPN
emaj-260	210	2	,	,	PUNCT
emaj-260	210	3	k.	k.	PROPN
emaj-260	210	4	,	,	PUNCT
emaj-260	210	5	bilgihan	bilgihan	ADV
emaj-260	210	6	,	,	PUNCT
emaj-260	210	7	a.	a.	NOUN
emaj-260	210	8	,	,	PUNCT
emaj-260	210	9	cobanoglu	cobanoglu	NOUN
emaj-260	210	10	,	,	PUNCT
emaj-260	210	11	c.	c.	PROPN
emaj-260	210	12	and	and	CCONJ
emaj-260	210	13	okumus	okumus	PROPN
emaj-260	210	14	,	,	PUNCT
emaj-260	210	15	f.	f.	PROPN
emaj-260	210	16	(	(	PUNCT
emaj-260	210	17	2016	2016	NUM
emaj-260	210	18	)	)	PUNCT
emaj-260	210	19	,	,	PUNCT
emaj-260	210	20	“	"	PUNCT
emaj-260	210	21	understanding	understand	VERB
emaj-260	210	22	satisfied	satisfied	ADJ
emaj-260	210	23	and	and	CCONJ
emaj-260	210	24	dissatisfied	dissatisfied	ADJ
emaj-260	210	25	hotel	hotel	NOUN
emaj-260	210	26	customers	customer	NOUN
emaj-260	210	27	:	:	PUNCT
emaj-260	210	28	text	text	NOUN
emaj-260	210	29	mining	mining	NOUN
emaj-260	210	30	of	of	ADP
emaj-260	210	31	online	online	ADJ
emaj-260	210	32	hotel	hotel	NOUN
emaj-260	210	33	reviews	review	NOUN
emaj-260	210	34	”	"	PUNCT
emaj-260	210	35	,	,	PUNCT
emaj-260	210	36	journal	journal	NOUN
emaj-260	210	37	of	of	ADP
emaj-260	210	38	hospitality	hospitality	NOUN
emaj-260	210	39	marketing	marketing	NOUN
emaj-260	210	40	&	&	CCONJ
emaj-260	210	41	management	management	NOUN
emaj-260	210	42	,	,	PUNCT
emaj-260	210	43	25(1	25(1	NUM
emaj-260	210	44	)	)	PUNCT
emaj-260	210	45	,	,	PUNCT
emaj-260	210	46	1	1	NUM
emaj-260	210	47	-	-	SYM
emaj-260	210	48	24	24	NUM
emaj-260	210	49	.	.	PUNCT
emaj-260	211	1	bowie	bowie	PROPN
emaj-260	211	2	,	,	PUNCT
emaj-260	211	3	d.	d.	PROPN
emaj-260	211	4	and	and	CCONJ
emaj-260	211	5	chang	chang	PROPN
emaj-260	211	6	,	,	PUNCT
emaj-260	211	7	j.	j.	PROPN
emaj-260	211	8	c.	c.	PROPN
emaj-260	211	9	(	(	PUNCT
emaj-260	211	10	2005	2005	NUM
emaj-260	211	11	)	)	PUNCT
emaj-260	211	12	,	,	PUNCT
emaj-260	211	13	“	"	PUNCT
emaj-260	211	14	tourist	tourist	NOUN
emaj-260	211	15	satisfaction	satisfaction	NOUN
emaj-260	211	16	:	:	PUNCT
emaj-260	211	17	a	a	DET
emaj-260	211	18	view	view	NOUN
emaj-260	211	19	from	from	ADP
emaj-260	211	20	a	a	DET
emaj-260	211	21	mixed	mixed	ADJ
emaj-260	211	22	international	international	ADJ
emaj-260	211	23	guided	guide	VERB
emaj-260	211	24	package	package	NOUN
emaj-260	211	25	tour	tour	NOUN
emaj-260	211	26	”	"	PUNCT
emaj-260	211	27	,	,	PUNCT
emaj-260	211	28	journal	journal	NOUN
emaj-260	211	29	of	of	ADP
emaj-260	211	30	vacation	vacation	NOUN
emaj-260	211	31	marketing	marketing	NOUN
emaj-260	211	32	,	,	PUNCT
emaj-260	211	33	11(4	11(4	NUM
emaj-260	211	34	)	)	PUNCT
emaj-260	211	35	,	,	PUNCT
emaj-260	211	36	303	303	NUM
emaj-260	211	37	-	-	SYM
emaj-260	211	38	322	322	NUM
emaj-260	211	39	.	.	PUNCT
emaj-260	211	40	brida	brida	PROPN
emaj-260	211	41	,	,	PUNCT
emaj-260	211	42	j.	j.	PROPN
emaj-260	211	43	g.	g.	PROPN
emaj-260	211	44	,	,	PUNCT
emaj-260	211	45	pereyra	pereyra	PROPN
emaj-260	211	46	,	,	PUNCT
emaj-260	211	47	j.	j.	PROPN
emaj-260	211	48	s.	s.	PROPN
emaj-260	211	49	,	,	PUNCT
emaj-260	211	50	punzo	punzo	NOUN
emaj-260	211	51	,	,	PUNCT
emaj-260	211	52	l.	l.	PROPN
emaj-260	211	53	f.	f.	PROPN
emaj-260	211	54	,	,	PUNCT
emaj-260	211	55	and	and	CCONJ
emaj-260	211	56	such	such	ADJ
emaj-260	211	57	-	-	PUNCT
emaj-260	211	58	devesa	devesa	NOUN
emaj-260	211	59	,	,	PUNCT
emaj-260	211	60	m.	m.	NOUN
emaj-260	211	61	j.	j.	PROPN
emaj-260	211	62	(	(	PUNCT
emaj-260	211	63	2007	2007	NUM
emaj-260	211	64	)	)	PUNCT
emaj-260	211	65	,	,	PUNCT
emaj-260	211	66	“	"	PUNCT
emaj-260	211	67	the	the	DET
emaj-260	211	68	economic	economic	ADJ
emaj-260	211	69	contribution	contribution	NOUN
emaj-260	211	70	of	of	ADP
emaj-260	211	71	tourism	tourism	NOUN
emaj-260	211	72	sector	sector	NOUN
emaj-260	211	73	.	.	PUNCT
emaj-260	212	1	in	in	ADP
emaj-260	212	2	4th	4th	ADJ
emaj-260	212	3	world	world	NOUN
emaj-260	212	4	conference	conference	NOUN
emaj-260	212	5	for	for	ADP
emaj-260	212	6	graduate	graduate	ADJ
emaj-260	212	7	research	research	NOUN
emaj-260	212	8	in	in	ADP
emaj-260	212	9	tourism	tourism	NOUN
emaj-260	212	10	,	,	PUNCT
emaj-260	212	11	hospitality	hospitality	NOUN
emaj-260	212	12	and	and	CCONJ
emaj-260	212	13	leisure	leisure	NOUN
emaj-260	212	14	,	,	PUNCT
emaj-260	212	15	antalya	antalya	PROPN
emaj-260	212	16	,	,	PUNCT
emaj-260	212	17	turkey	turkey	PROPN
emaj-260	212	18	,	,	PUNCT
emaj-260	212	19	23	23	NUM
emaj-260	212	20	-	-	SYM
emaj-260	212	21	27	27	NUM
emaj-260	212	22	.	.	PUNCT
emaj-260	213	1	campo	campo	PROPN
emaj-260	213	2	,	,	PUNCT
emaj-260	213	3	s.	s.	PROPN
emaj-260	213	4	,	,	PUNCT
emaj-260	213	5	diaz	diaz	PROPN
emaj-260	213	6	,	,	PUNCT
emaj-260	213	7	a.	a.	NOUN
emaj-260	213	8	m.	m.	NOUN
emaj-260	213	9	,	,	PUNCT
emaj-260	213	10	and	and	CCONJ
emaj-260	213	11	yagüe	yagüe	PROPN
emaj-260	213	12	,	,	PUNCT
emaj-260	213	13	m.	m.	NOUN
emaj-260	213	14	j.	j.	PROPN
emaj-260	213	15	(	(	PUNCT
emaj-260	213	16	2014	2014	NUM
emaj-260	213	17	)	)	PUNCT
emaj-260	213	18	,	,	PUNCT
emaj-260	213	19	“	"	PUNCT
emaj-260	213	20	hotel	hotel	NOUN
emaj-260	213	21	innovation	innovation	NOUN
emaj-260	213	22	and	and	CCONJ
emaj-260	213	23	performance	performance	NOUN
emaj-260	213	24	in	in	ADP
emaj-260	213	25	times	time	NOUN
emaj-260	213	26	of	of	ADP
emaj-260	213	27	crisis	crisis	NOUN
emaj-260	213	28	”	"	PUNCT
emaj-260	213	29	,	,	PUNCT
emaj-260	213	30	international	international	ADJ
emaj-260	213	31	journal	journal	NOUN
emaj-260	213	32	of	of	ADP
emaj-260	213	33	contemporary	contemporary	PROPN
emaj-260	213	34	hospitality	hospitality	PROPN
emaj-260	213	35	management	management	NOUN
emaj-260	213	36	,	,	PUNCT
emaj-260	213	37	vol	vol	NOUN
emaj-260	213	38	.	.	PROPN
emaj-260	213	39	26	26	NUM
emaj-260	213	40	no	no	NOUN
emaj-260	213	41	.	.	NOUN
emaj-260	213	42	8	8	NUM
emaj-260	213	43	,	,	PUNCT
emaj-260	213	44	pp	pp	ADJ
emaj-260	213	45	.	.	PUNCT
emaj-260	214	1	1292	1292	NUM
emaj-260	214	2	-	-	SYM
emaj-260	214	3	1311	1311	NUM
emaj-260	214	4	.	.	PUNCT
emaj-260	215	1	chang	chang	PROPN
emaj-260	215	2	,	,	PUNCT
emaj-260	215	3	h.	h.	PROPN
emaj-260	215	4	h.	h.	PROPN
emaj-260	215	5	,	,	PUNCT
emaj-260	215	6	wong	wong	PROPN
emaj-260	215	7	,	,	PUNCT
emaj-260	215	8	k.	k.	PROPN
emaj-260	215	9	h.	h.	PROPN
emaj-260	215	10	,	,	PUNCT
emaj-260	215	11	and	and	CCONJ
emaj-260	215	12	fang	fang	X
emaj-260	215	13	,	,	PUNCT
emaj-260	215	14	p.	p.	NOUN
emaj-260	215	15	w.	w.	PROPN
emaj-260	215	16	(	(	PUNCT
emaj-260	215	17	2014	2014	NUM
emaj-260	215	18	)	)	PUNCT
emaj-260	215	19	,	,	PUNCT
emaj-260	215	20	“	"	PUNCT
emaj-260	215	21	the	the	DET
emaj-260	215	22	effects	effect	NOUN
emaj-260	215	23	of	of	ADP
emaj-260	215	24	customer	customer	NOUN
emaj-260	215	25	relationship	relationship	NOUN
emaj-260	215	26	management	management	NOUN
emaj-260	215	27	relational	relational	ADJ
emaj-260	215	28	information	information	NOUN
emaj-260	215	29	processes	process	NOUN
emaj-260	215	30	on	on	ADP
emaj-260	215	31	customerbased	customerbase	VERB
emaj-260	215	32	performance	performance	NOUN
emaj-260	215	33	”	"	PUNCT
emaj-260	215	34	,	,	PUNCT
emaj-260	215	35	decision	decision	NOUN
emaj-260	215	36	support	support	NOUN
emaj-260	215	37	systems	system	NOUN
emaj-260	215	38	,	,	PUNCT
emaj-260	215	39	66	66	NUM
emaj-260	215	40	,	,	PUNCT
emaj-260	215	41	146	146	NUM
emaj-260	215	42	-	-	SYM
emaj-260	215	43	159	159	NUM
emaj-260	215	44	.	.	PUNCT
emaj-260	216	1	cheng	cheng	PROPN
emaj-260	216	2	,	,	PUNCT
emaj-260	216	3	b.l	b.l	PROPN
emaj-260	216	4	.	.	PROPN
emaj-260	216	5	,	,	PUNCT
emaj-260	216	6	gan	gan	PROPN
emaj-260	216	7	,	,	PUNCT
emaj-260	216	8	c.c	c.c	PROPN
emaj-260	216	9	.	.	PROPN
emaj-260	216	10	,	,	PUNCT
emaj-260	216	11	imrie	imrie	PROPN
emaj-260	216	12	,	,	PUNCT
emaj-260	216	13	b.c	b.c	PROPN
emaj-260	216	14	.	.	PROPN
emaj-260	216	15	and	and	CCONJ
emaj-260	216	16	mansori	mansori	ADV
emaj-260	216	17	,	,	PUNCT
emaj-260	216	18	s.	s.	PROPN
emaj-260	216	19	(	(	PUNCT
emaj-260	216	20	2019	2019	NUM
emaj-260	216	21	)	)	PUNCT
emaj-260	216	22	,	,	PUNCT
emaj-260	216	23	"	"	PUNCT
emaj-260	216	24	service	service	NOUN
emaj-260	216	25	recovery	recovery	NOUN
emaj-260	216	26	,	,	PUNCT
emaj-260	216	27	customer	customer	NOUN
emaj-260	216	28	satisfaction	satisfaction	NOUN
emaj-260	216	29	and	and	CCONJ
emaj-260	216	30	customer	customer	NOUN
emaj-260	216	31	loyalty	loyalty	NOUN
emaj-260	216	32	:	:	PUNCT
emaj-260	216	33	evidence	evidence	NOUN
emaj-260	216	34	from	from	ADP
emaj-260	216	35	malaysia	malaysia	PROPN
emaj-260	216	36	’s	’s	PART
emaj-260	216	37	hotel	hotel	NOUN
emaj-260	216	38	industry	industry	NOUN
emaj-260	216	39	"	"	PUNCT
emaj-260	216	40	,	,	PUNCT
emaj-260	216	41	international	international	ADJ
emaj-260	216	42	journal	journal	NOUN
emaj-260	216	43	of	of	ADP
emaj-260	216	44	quality	quality	NOUN
emaj-260	216	45	and	and	CCONJ
emaj-260	216	46	service	service	NOUN
emaj-260	216	47	sciences	science	NOUN
emaj-260	216	48	,	,	PUNCT
emaj-260	216	49	vol	vol	NOUN
emaj-260	216	50	.	.	PROPN
emaj-260	216	51	11	11	NUM
emaj-260	216	52	no	no	NOUN
emaj-260	216	53	.	.	NOUN
emaj-260	216	54	2	2	NUM
emaj-260	216	55	,	,	PUNCT
emaj-260	216	56	pp	pp	ADJ
emaj-260	216	57	.	.	PUNCT
emaj-260	216	58	187203	187203	NUM
emaj-260	216	59	.	.	PUNCT
emaj-260	217	1	cheraghalizadeh	cheraghalizadeh	PROPN
emaj-260	217	2	,	,	PUNCT
emaj-260	217	3	r.	r.	PROPN
emaj-260	217	4	,	,	PUNCT
emaj-260	217	5	and	and	CCONJ
emaj-260	217	6	tümer	tümer	NOUN
emaj-260	217	7	,	,	PUNCT
emaj-260	217	8	m.	m.	NOUN
emaj-260	217	9	(	(	PUNCT
emaj-260	217	10	2017	2017	NUM
emaj-260	217	11	)	)	PUNCT
emaj-260	217	12	,	,	PUNCT
emaj-260	217	13	“	"	PUNCT
emaj-260	217	14	the	the	DET
emaj-260	217	15	effect	effect	NOUN
emaj-260	217	16	of	of	ADP
emaj-260	217	17	applied	apply	VERB
emaj-260	217	18	resources	resource	NOUN
emaj-260	217	19	on	on	ADP
emaj-260	217	20	competitive	competitive	ADJ
emaj-260	217	21	advantage	advantage	NOUN
emaj-260	217	22	in	in	ADP
emaj-260	217	23	hotels	hotel	NOUN
emaj-260	217	24	:	:	PUNCT
emaj-260	217	25	mediation	mediation	NOUN
emaj-260	217	26	and	and	CCONJ
emaj-260	217	27	moderation	moderation	NOUN
emaj-260	217	28	analysis	analysis	NOUN
emaj-260	217	29	”	"	PUNCT
emaj-260	217	30	,	,	PUNCT
emaj-260	217	31	journal	journal	NOUN
emaj-260	217	32	of	of	ADP
emaj-260	217	33	hospitality	hospitality	NOUN
emaj-260	217	34	and	and	CCONJ
emaj-260	217	35	tourism	tourism	NOUN
emaj-260	217	36	management	management	NOUN
emaj-260	217	37	,	,	PUNCT
emaj-260	217	38	31(june	31(june	NUM
emaj-260	217	39	)	)	PUNCT
emaj-260	217	40	,	,	PUNCT
emaj-260	217	41	265–272	265–272	NUM
emaj-260	217	42	.	.	PUNCT
emaj-260	218	1	demiroz	demiroz	PROPN
emaj-260	218	2	,	,	PUNCT
emaj-260	218	3	d.	d.	PROPN
emaj-260	218	4	m.	m.	NOUN
emaj-260	218	5	,	,	PUNCT
emaj-260	218	6	and	and	CCONJ
emaj-260	218	7	ongan	ongan	VERB
emaj-260	218	8	,	,	PUNCT
emaj-260	218	9	s.	s.	PROPN
emaj-260	218	10	(	(	PUNCT
emaj-260	218	11	2005	2005	NUM
emaj-260	218	12	)	)	PUNCT
emaj-260	218	13	,	,	PUNCT
emaj-260	218	14	“	"	PUNCT
emaj-260	218	15	the	the	DET
emaj-260	218	16	contribution	contribution	NOUN
emaj-260	218	17	of	of	ADP
emaj-260	218	18	tourism	tourism	NOUN
emaj-260	218	19	to	to	ADP
emaj-260	218	20	the	the	DET
emaj-260	218	21	long	long	ADV
emaj-260	218	22	-	-	PUNCT
emaj-260	218	23	run	run	VERB
emaj-260	218	24	turkish	turkish	ADJ
emaj-260	218	25	economic	economic	ADJ
emaj-260	218	26	growth	growth	NOUN
emaj-260	218	27	”	"	PUNCT
emaj-260	218	28	.	.	PUNCT
emaj-260	219	1	ekonomický	ekonomický	PROPN
emaj-260	219	2	časopis	časopis	PROPN
emaj-260	219	3	,	,	PUNCT
emaj-260	219	4	9	9	NUM
emaj-260	219	5	,	,	PUNCT
emaj-260	219	6	880	880	NUM
emaj-260	219	7	-	-	SYM
emaj-260	219	8	894	894	NUM
emaj-260	219	9	.	.	PUNCT
emaj-260	220	1	donkor	donkor	PROPN
emaj-260	220	2	,	,	PUNCT
emaj-260	220	3	j.	j.	PROPN
emaj-260	220	4	,	,	PUNCT
emaj-260	220	5	donkor	donkor	PROPN
emaj-260	220	6	,	,	PUNCT
emaj-260	220	7	g.	g.	PROPN
emaj-260	220	8	n.	n.	PROPN
emaj-260	220	9	a.	a.	PROPN
emaj-260	220	10	and	and	CCONJ
emaj-260	220	11	kwarteng	kwarteng	PROPN
emaj-260	220	12	,	,	PUNCT
emaj-260	220	13	c.	c.	PROPN
emaj-260	220	14	k.	k.	PROPN
emaj-260	221	1	(	(	PUNCT
emaj-260	221	2	2018	2018	NUM
emaj-260	221	3	)	)	PUNCT
emaj-260	221	4	,	,	PUNCT
emaj-260	221	5	“	"	PUNCT
emaj-260	221	6	strategic	strategic	ADJ
emaj-260	221	7	planning	planning	NOUN
emaj-260	221	8	and	and	CCONJ
emaj-260	221	9	performance	performance	NOUN
emaj-260	221	10	of	of	ADP
emaj-260	221	11	smes	sme	NOUN
emaj-260	221	12	in	in	ADP
emaj-260	221	13	ghana	ghana	PROPN
emaj-260	221	14	:	:	PUNCT
emaj-260	221	15	the	the	DET
emaj-260	221	16	moderating	moderate	VERB
emaj-260	221	17	effect	effect	NOUN
emaj-260	221	18	of	of	ADP
emaj-260	221	19	market	market	NOUN
emaj-260	221	20	dynamism	dynamism	NOUN
emaj-260	221	21	”	"	PUNCT
emaj-260	221	22	,	,	PUNCT
emaj-260	221	23	asia	asia	PROPN
emaj-260	221	24	pacific	pacific	PROPN
emaj-260	221	25	journal	journal	PROPN
emaj-260	221	26	of	of	ADP
emaj-260	221	27	innovation	innovation	NOUN
emaj-260	221	28	and	and	CCONJ
emaj-260	221	29	entrepreneurship	entrepreneurship	NOUN
emaj-260	221	30	,	,	PUNCT
emaj-260	221	31	vol	vol	NOUN
emaj-260	221	32	.	.	PROPN
emaj-260	221	33	12	12	NUM
emaj-260	221	34	no	no	NOUN
emaj-260	221	35	.	.	NOUN
emaj-260	221	36	1	1	NUM
emaj-260	221	37	,	,	PUNCT
emaj-260	221	38	2018	2018	NUM
emaj-260	221	39	pp	pp	NOUN
emaj-260	221	40	.	.	PUNCT
emaj-260	222	1	62	62	NUM
emaj-260	222	2	-	-	SYM
emaj-260	222	3	76	76	NUM
emaj-260	222	4	edvardsson	edvardsson	NOUN
emaj-260	222	5	,	,	PUNCT
emaj-260	222	6	b.	b.	PROPN
emaj-260	222	7	,	,	PUNCT
emaj-260	222	8	gustafsson	gustafsson	PROPN
emaj-260	222	9	,	,	PUNCT
emaj-260	222	10	a.	a.	NOUN
emaj-260	222	11	and	and	CCONJ
emaj-260	222	12	roos	roo	NOUN
emaj-260	222	13	,	,	PUNCT
emaj-260	222	14	i.	i.	PROPN
emaj-260	222	15	(	(	PUNCT
emaj-260	222	16	2005	2005	NUM
emaj-260	222	17	)	)	PUNCT
emaj-260	222	18	,	,	PUNCT
emaj-260	222	19	“	"	PUNCT
emaj-260	222	20	service	service	NOUN
emaj-260	222	21	portraits	portrait	NOUN
emaj-260	222	22	in	in	ADP
emaj-260	222	23	service	service	NOUN
emaj-260	222	24	research	research	NOUN
emaj-260	222	25	:	:	PUNCT
emaj-260	222	26	a	a	DET
emaj-260	222	27	critical	critical	ADJ
emaj-260	222	28	review	review	NOUN
emaj-260	222	29	”	"	PUNCT
emaj-260	222	30	,	,	PUNCT
emaj-260	222	31	international	international	ADJ
emaj-260	222	32	journal	journal	NOUN
emaj-260	222	33	of	of	ADP
emaj-260	222	34	service	service	NOUN
emaj-260	222	35	industry	industry	NOUN
emaj-260	222	36	management	management	NOUN
emaj-260	222	37	,	,	PUNCT
emaj-260	222	38	vol	vol	NOUN
emaj-260	222	39	.	.	PROPN
emaj-260	222	40	16	16	NUM
emaj-260	223	1	no	no	NOUN
emaj-260	223	2	.	.	NOUN
emaj-260	223	3	1	1	NUM
emaj-260	223	4	,	,	PUNCT
emaj-260	223	5	pp	pp	ADJ
emaj-260	223	6	.	.	PUNCT
emaj-260	224	1	107121	107121	NUM
emaj-260	224	2	.	.	PUNCT
emaj-260	225	1	fischer	fischer	PROPN
emaj-260	225	2	,	,	PUNCT
emaj-260	225	3	d.	d.	PROPN
emaj-260	225	4	,	,	PUNCT
emaj-260	225	5	stanszus	stanszus	PROPN
emaj-260	225	6	,	,	PUNCT
emaj-260	225	7	l.	l.	PROPN
emaj-260	225	8	,	,	PUNCT
emaj-260	225	9	geiger	geiger	PROPN
emaj-260	225	10	,	,	PUNCT
emaj-260	225	11	s.	s.	PROPN
emaj-260	225	12	,	,	PUNCT
emaj-260	225	13	grossman	grossman	NOUN
emaj-260	225	14	,	,	PUNCT
emaj-260	225	15	p.	p.	NOUN
emaj-260	225	16	and	and	CCONJ
emaj-260	225	17	schrader	schrader	PROPN
emaj-260	225	18	,	,	PUNCT
emaj-260	225	19	u.	u.	PROPN
emaj-260	225	20	(	(	PUNCT
emaj-260	225	21	2017	2017	NUM
emaj-260	225	22	)	)	PUNCT
emaj-260	225	23	,	,	PUNCT
emaj-260	225	24	“	"	PUNCT
emaj-260	225	25	mindfulness	mindfulness	NOUN
emaj-260	225	26	and	and	CCONJ
emaj-260	225	27	sustainable	sustainable	ADJ
emaj-260	225	28	consumption	consumption	NOUN
emaj-260	225	29	:	:	PUNCT
emaj-260	225	30	a	a	DET
emaj-260	225	31	systematic	systematic	ADJ
emaj-260	225	32	literature	literature	NOUN
emaj-260	225	33	review	review	NOUN
emaj-260	225	34	of	of	ADP
emaj-260	225	35	research	research	NOUN
emaj-260	225	36	approaches	approach	NOUN
emaj-260	225	37	and	and	CCONJ
emaj-260	225	38	findings	finding	NOUN
emaj-260	225	39	”	"	PUNCT
emaj-260	225	40	,	,	PUNCT
emaj-260	225	41	journal	journal	NOUN
emaj-260	225	42	of	of	ADP
emaj-260	225	43	cleaner	clean	ADJ
emaj-260	225	44	production	production	NOUN
emaj-260	225	45	,	,	PUNCT
emaj-260	225	46	162	162	NUM
emaj-260	225	47	,	,	PUNCT
emaj-260	225	48	544	544	NUM
emaj-260	225	49	-	-	SYM
emaj-260	225	50	558	558	NUM
emaj-260	225	51	.	.	PUNCT
emaj-260	226	1	https://www.emerald.com/insight/search?q=paul%20w.%20ballantine	https://www.emerald.com/insight/search?q=paul%20w.%20ballantine	PROPN
emaj-260	226	2	https://www.emerald.com/insight/publication/issn/0959-0552	https://www.emerald.com/insight/publication/issn/0959-0552	VERB
emaj-260	226	3	https://www.emerald.com/insight/publication/issn/0959-0552	https://www.emerald.com/insight/publication/issn/0959-0552	PROPN
emaj-260	226	4	https://www.emerald.com/insight/search?q=boon%20liat%20cheng	https://www.emerald.com/insight/search?q=boon%20liat%20cheng	X
emaj-260	226	5	https://www.emerald.com/insight/search?q=chin%20chuan%20gan	https://www.emerald.com/insight/search?q=chin%20chuan%20gan	X
emaj-260	226	6	https://www.emerald.com/insight/search?q=brian%20c.%20imrie	https://www.emerald.com/insight/search?q=brian%20c.%20imrie	PROPN
emaj-260	226	7	https://www.emerald.com/insight/search?q=shaheen%20mansori	https://www.emerald.com/insight/search?q=shaheen%20mansori	PROPN
emaj-260	226	8	https://www.emerald.com/insight/publication/issn/1756-669x	https://www.emerald.com/insight/publication/issn/1756-669x	PROPN
emaj-260	226	9	https://www.emerald.com/insight/publication/issn/1756-669x	https://www.emerald.com/insight/publication/issn/1756-669x	PROPN
emaj-260	227	1	volume	volume	NOUN
emaj-260	227	2	12	12	NUM
emaj-260	227	3	no	no	DET
emaj-260	227	4	2	2	NUM
emaj-260	227	5	(	(	PUNCT
emaj-260	227	6	2022	2022	NUM
emaj-260	227	7	)	)	PUNCT
emaj-260	227	8	|	|	ADV
emaj-260	227	9	issn	issn	VERB
emaj-260	227	10	2158	2158	NUM
emaj-260	227	11	-	-	SYM
emaj-260	227	12	8708	8708	NUM
emaj-260	227	13	(	(	PUNCT
emaj-260	227	14	online	online	NOUN
emaj-260	227	15	)	)	PUNCT
emaj-260	227	16	|	|	ADV
emaj-260	227	17	doi	doi	X
emaj-260	227	18	10.5195	10.5195	NUM
emaj-260	227	19	/	/	SYM
emaj-260	227	20	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	227	21	|	|	ADV
emaj-260	227	22	http://emaj.pitt.edu	http://emaj.pitt.edu	PROPN
emaj-260	227	23	collins	collins	PROPN
emaj-260	227	24	kankam	kankam	PROPN
emaj-260	227	25	-	-	PUNCT
emaj-260	227	26	kwarteng	kwarteng	PROPN
emaj-260	227	27	,	,	PUNCT
emaj-260	227	28	ofosu	ofosu	PROPN
emaj-260	227	29	amofah	amofah	PROPN
emaj-260	227	30	,	,	PUNCT
emaj-260	227	31	francis	francis	PROPN
emaj-260	227	32	osei	osei	PROPN
emaj-260	227	33	,	,	PUNCT
emaj-260	227	34	barbara	barbara	PROPN
emaj-260	227	35	osman	osman	PROPN
emaj-260	227	36	emerging	emerge	VERB
emaj-260	227	37	markets	market	NOUN
emaj-260	227	38	journal	journal	NOUN
emaj-260	227	39	|	|	ADV
emaj-260	227	40	p	p	NOUN
emaj-260	227	41	a	a	DET
emaj-260	227	42	g	g	NOUN
emaj-260	227	43	e	e	NOUN
emaj-260	227	44	1	1	NUM
emaj-260	227	45	7	7	NUM
emaj-260	227	46	fornell	fornell	NOUN
emaj-260	227	47	,	,	PUNCT
emaj-260	227	48	c.	c.	PROPN
emaj-260	227	49	and	and	CCONJ
emaj-260	227	50	larcker	larcker	PROPN
emaj-260	227	51	,	,	PUNCT
emaj-260	227	52	d.	d.	PROPN
emaj-260	227	53	f.	f.	PROPN
emaj-260	227	54	(	(	PUNCT
emaj-260	227	55	1981	1981	NUM
emaj-260	227	56	)	)	PUNCT
emaj-260	227	57	,	,	PUNCT
emaj-260	227	58	"	"	PUNCT
emaj-260	227	59	structural	structural	ADJ
emaj-260	227	60	equation	equation	NOUN
emaj-260	227	61	models	model	NOUN
emaj-260	227	62	with	with	ADP
emaj-260	227	63	unobservable	unobservable	ADJ
emaj-260	227	64	variables	variable	NOUN
emaj-260	227	65	and	and	CCONJ
emaj-260	227	66	measurement	measurement	NOUN
emaj-260	227	67	error	error	NOUN
emaj-260	227	68	”	"	PUNCT
emaj-260	227	69	,	,	PUNCT
emaj-260	227	70	algebra	algebra	NOUN
emaj-260	227	71	and	and	CCONJ
emaj-260	227	72	statistics	statistic	NOUN
emaj-260	227	73	,	,	PUNCT
emaj-260	227	74	p.	p.	NOUN
emaj-260	227	75	382	382	NUM
emaj-260	227	76	-	-	SYM
emaj-260	227	77	388	388	NUM
emaj-260	227	78	.	.	PUNCT
emaj-260	228	1	gatignon	gatignon	NOUN
emaj-260	228	2	,	,	PUNCT
emaj-260	228	3	h.	h.	PROPN
emaj-260	228	4	,	,	PUNCT
emaj-260	228	5	tushman	tushman	PROPN
emaj-260	228	6	,	,	PUNCT
emaj-260	228	7	m.l	m.l	PROPN
emaj-260	228	8	.	.	PROPN
emaj-260	228	9	,	,	PUNCT
emaj-260	228	10	smith	smith	PROPN
emaj-260	228	11	,	,	PUNCT
emaj-260	228	12	w.	w.	PROPN
emaj-260	228	13	and	and	CCONJ
emaj-260	228	14	anderson	anderson	PROPN
emaj-260	228	15	,	,	PUNCT
emaj-260	228	16	p.	p.	PROPN
emaj-260	228	17	(	(	PUNCT
emaj-260	228	18	2002	2002	NUM
emaj-260	228	19	)	)	PUNCT
emaj-260	228	20	,	,	PUNCT
emaj-260	228	21	“	"	PUNCT
emaj-260	228	22	a	a	DET
emaj-260	228	23	structural	structural	ADJ
emaj-260	228	24	approach	approach	NOUN
emaj-260	228	25	to	to	ADP
emaj-260	228	26	assessing	assess	VERB
emaj-260	228	27	innovation	innovation	NOUN
emaj-260	228	28	:	:	PUNCT
emaj-260	228	29	construct	construct	VERB
emaj-260	228	30	development	development	NOUN
emaj-260	228	31	of	of	ADP
emaj-260	228	32	innovation	innovation	NOUN
emaj-260	228	33	locus	locus	NOUN
emaj-260	228	34	,	,	PUNCT
emaj-260	228	35	type	type	NOUN
emaj-260	228	36	,	,	PUNCT
emaj-260	228	37	and	and	CCONJ
emaj-260	228	38	characteristics	characteristic	NOUN
emaj-260	228	39	”	"	PUNCT
emaj-260	228	40	,	,	PUNCT
emaj-260	228	41	management	management	NOUN
emaj-260	228	42	science	science	NOUN
emaj-260	228	43	,	,	PUNCT
emaj-260	228	44	48(9	48(9	NOUN
emaj-260	228	45	)	)	PUNCT
emaj-260	228	46	,	,	PUNCT
emaj-260	228	47	1103	1103	NUM
emaj-260	228	48	-	-	SYM
emaj-260	228	49	1122	1122	NUM
emaj-260	228	50	.	.	PUNCT
emaj-260	229	1	gerrard	gerrard	PROPN
emaj-260	229	2	,	,	PUNCT
emaj-260	229	3	m.	m.	NOUN
emaj-260	229	4	,	,	PUNCT
emaj-260	229	5	gibbons	gibbon	NOUN
emaj-260	229	6	,	,	PUNCT
emaj-260	229	7	f.	f.	PROPN
emaj-260	229	8	x.	x.	PROPN
emaj-260	229	9	,	,	PUNCT
emaj-260	229	10	brody	brody	PROPN
emaj-260	229	11	,	,	PUNCT
emaj-260	229	12	g.	g.	PROPN
emaj-260	229	13	h.	h.	PROPN
emaj-260	229	14	,	,	PUNCT
emaj-260	229	15	murry	murry	PROPN
emaj-260	229	16	,	,	PUNCT
emaj-260	229	17	v.	v.	ADP
emaj-260	229	18	m.	m.	PROPN
emaj-260	229	19	,	,	PUNCT
emaj-260	229	20	cleveland	cleveland	PROPN
emaj-260	229	21	,	,	PUNCT
emaj-260	229	22	m.	m.	NOUN
emaj-260	229	23	j.	j.	PROPN
emaj-260	229	24	and	and	CCONJ
emaj-260	229	25	wills	will	NOUN
emaj-260	229	26	,	,	PUNCT
emaj-260	229	27	t.	t.	NOUN
emaj-260	229	28	a.	a.	NOUN
emaj-260	229	29	(	(	PUNCT
emaj-260	229	30	2006	2006	NUM
emaj-260	229	31	)	)	PUNCT
emaj-260	229	32	,	,	PUNCT
emaj-260	229	33	“	"	PUNCT
emaj-260	229	34	a	a	DET
emaj-260	229	35	theory	theory	NOUN
emaj-260	229	36	-	-	PUNCT
emaj-260	229	37	based	base	VERB
emaj-260	229	38	dual	dual	ADJ
emaj-260	229	39	-	-	PUNCT
emaj-260	229	40	focus	focus	NOUN
emaj-260	229	41	alcohol	alcohol	NOUN
emaj-260	229	42	intervention	intervention	NOUN
emaj-260	229	43	for	for	ADP
emaj-260	229	44	preadolescents	preadolescent	NOUN
emaj-260	229	45	:	:	PUNCT
emaj-260	229	46	the	the	DET
emaj-260	229	47	strong	strong	ADJ
emaj-260	229	48	african	african	ADJ
emaj-260	229	49	american	american	PROPN
emaj-260	229	50	families	family	NOUN
emaj-260	229	51	program	program	NOUN
emaj-260	229	52	”	"	PUNCT
emaj-260	229	53	,	,	PUNCT
emaj-260	229	54	psychology	psychology	NOUN
emaj-260	229	55	of	of	ADP
emaj-260	229	56	addictive	addictive	ADJ
emaj-260	229	57	behaviors	behavior	NOUN
emaj-260	229	58	,	,	PUNCT
emaj-260	229	59	20(2	20(2	NUM
emaj-260	229	60	)	)	PUNCT
emaj-260	229	61	,	,	PUNCT
emaj-260	229	62	185	185	NUM
emaj-260	229	63	.	.	PUNCT
emaj-260	230	1	george	george	PROPN
emaj-260	230	2	,	,	PUNCT
emaj-260	230	3	d.	d.	PROPN
emaj-260	230	4	and	and	CCONJ
emaj-260	230	5	mallery	mallery	PROPN
emaj-260	230	6	,	,	PUNCT
emaj-260	230	7	p.	p.	NOUN
emaj-260	230	8	(	(	PUNCT
emaj-260	230	9	2003	2003	NUM
emaj-260	230	10	)	)	PUNCT
emaj-260	230	11	,	,	PUNCT
emaj-260	230	12	“	"	PUNCT
emaj-260	230	13	reliability	reliability	NOUN
emaj-260	230	14	analysis	analysis	NOUN
emaj-260	230	15	.	.	PUNCT
emaj-260	231	1	spss	spss	PROPN
emaj-260	231	2	for	for	ADP
emaj-260	231	3	windows	window	NOUN
emaj-260	231	4	,	,	PUNCT
emaj-260	231	5	step	step	NOUN
emaj-260	231	6	by	by	ADP
emaj-260	231	7	step	step	NOUN
emaj-260	231	8	:	:	PUNCT
emaj-260	231	9	a	a	DET
emaj-260	231	10	simple	simple	ADJ
emaj-260	231	11	guide	guide	NOUN
emaj-260	231	12	and	and	CCONJ
emaj-260	231	13	reference	reference	NOUN
emaj-260	231	14	”	"	PUNCT
emaj-260	231	15	,	,	PUNCT
emaj-260	231	16	14th	14th	ADJ
emaj-260	231	17	edn	edn	NOUN
emaj-260	231	18	.	.	PUNCT
emaj-260	232	1	boston	boston	PROPN
emaj-260	232	2	:	:	PUNCT
emaj-260	232	3	allyn	allyn	PROPN
emaj-260	232	4	&	&	CCONJ
emaj-260	232	5	bacon	bacon	PROPN
emaj-260	232	6	,	,	PUNCT
emaj-260	232	7	222	222	NUM
emaj-260	232	8	-	-	SYM
emaj-260	232	9	232	232	NUM
emaj-260	232	10	.	.	PUNCT
emaj-260	233	1	hankinson	hankinson	PROPN
emaj-260	233	2	,	,	PUNCT
emaj-260	233	3	g.	g.	PROPN
emaj-260	233	4	(	(	PUNCT
emaj-260	233	5	2012	2012	NUM
emaj-260	233	6	)	)	PUNCT
emaj-260	233	7	,	,	PUNCT
emaj-260	233	8	“	"	PUNCT
emaj-260	233	9	the	the	DET
emaj-260	233	10	measurement	measurement	NOUN
emaj-260	233	11	of	of	ADP
emaj-260	233	12	brand	brand	PROPN
emaj-260	233	13	orientation	orientation	NOUN
emaj-260	233	14	,	,	PUNCT
emaj-260	233	15	its	its	PRON
emaj-260	233	16	performance	performance	NOUN
emaj-260	233	17	impact	impact	NOUN
emaj-260	233	18	,	,	PUNCT
emaj-260	233	19	and	and	CCONJ
emaj-260	233	20	the	the	DET
emaj-260	233	21	role	role	NOUN
emaj-260	233	22	of	of	ADP
emaj-260	233	23	leadership	leadership	NOUN
emaj-260	233	24	in	in	ADP
emaj-260	233	25	the	the	DET
emaj-260	233	26	context	context	NOUN
emaj-260	233	27	of	of	ADP
emaj-260	233	28	destination	destination	NOUN
emaj-260	233	29	branding	branding	NOUN
emaj-260	233	30	:	:	PUNCT
emaj-260	233	31	an	an	DET
emaj-260	233	32	exploratory	exploratory	ADJ
emaj-260	233	33	study	study	NOUN
emaj-260	233	34	”	"	PUNCT
emaj-260	233	35	,	,	PUNCT
emaj-260	233	36	journal	journal	NOUN
emaj-260	233	37	of	of	ADP
emaj-260	233	38	marketing	marketing	NOUN
emaj-260	233	39	management	management	NOUN
emaj-260	233	40	,	,	PUNCT
emaj-260	233	41	28(7–8	28(7–8	NUM
emaj-260	233	42	)	)	PUNCT
emaj-260	233	43	,	,	PUNCT
emaj-260	233	44	974	974	NUM
emaj-260	233	45	-	-	SYM
emaj-260	233	46	999	999	NUM
emaj-260	233	47	.	.	PUNCT
emaj-260	234	1	hendrayati	hendrayati	PROPN
emaj-260	234	2	,	,	PUNCT
emaj-260	234	3	h.	h.	PROPN
emaj-260	234	4	,	,	PUNCT
emaj-260	234	5	and	and	CCONJ
emaj-260	234	6	gaffar	gaffar	ADV
emaj-260	234	7	,	,	PUNCT
emaj-260	234	8	v.	v.	PROPN
emaj-260	234	9	(	(	PUNCT
emaj-260	234	10	2016	2016	NUM
emaj-260	234	11	)	)	PUNCT
emaj-260	234	12	,	,	PUNCT
emaj-260	234	13	“	"	PUNCT
emaj-260	234	14	innovation	innovation	NOUN
emaj-260	234	15	and	and	CCONJ
emaj-260	234	16	marketing	marketing	NOUN
emaj-260	234	17	performance	performance	NOUN
emaj-260	234	18	of	of	ADP
emaj-260	234	19	womenpreneur	womenpreneur	PROPN
emaj-260	234	20	in	in	ADP
emaj-260	234	21	fashion	fashion	NOUN
emaj-260	234	22	industry	industry	NOUN
emaj-260	234	23	in	in	ADP
emaj-260	234	24	indonesia	indonesia	PROPN
emaj-260	234	25	”	"	PUNCT
emaj-260	234	26	,	,	PUNCT
emaj-260	234	27	procedia	procedia	NOUN
emaj-260	234	28	-	-	PUNCT
emaj-260	234	29	social	social	ADJ
emaj-260	234	30	and	and	CCONJ
emaj-260	234	31	behavioral	behavioral	ADJ
emaj-260	234	32	sciences	science	NOUN
emaj-260	234	33	,	,	PUNCT
emaj-260	234	34	219	219	NUM
emaj-260	234	35	,	,	PUNCT
emaj-260	234	36	299	299	NUM
emaj-260	234	37	-	-	SYM
emaj-260	234	38	306	306	NUM
emaj-260	234	39	.	.	PUNCT
emaj-260	235	1	kimpakorn	kimpakorn	PROPN
emaj-260	235	2	,	,	PUNCT
emaj-260	235	3	n.	n.	NOUN
emaj-260	235	4	and	and	CCONJ
emaj-260	235	5	tocquer	tocquer	PROPN
emaj-260	235	6	,	,	PUNCT
emaj-260	235	7	g.	g.	PROPN
emaj-260	235	8	(	(	PUNCT
emaj-260	235	9	2010	2010	NUM
emaj-260	235	10	)	)	PUNCT
emaj-260	235	11	,	,	PUNCT
emaj-260	235	12	"	"	PUNCT
emaj-260	235	13	service	service	NOUN
emaj-260	235	14	brand	brand	NOUN
emaj-260	235	15	equity	equity	NOUN
emaj-260	235	16	and	and	CCONJ
emaj-260	235	17	employee	employee	NOUN
emaj-260	235	18	brand	brand	NOUN
emaj-260	235	19	commitment	commitment	NOUN
emaj-260	235	20	"	"	PUNCT
emaj-260	235	21	,	,	PUNCT
emaj-260	235	22	journal	journal	NOUN
emaj-260	235	23	of	of	ADP
emaj-260	235	24	services	service	NOUN
emaj-260	235	25	marketing	marketing	NOUN
emaj-260	235	26	,	,	PUNCT
emaj-260	235	27	vol	vol	NOUN
emaj-260	235	28	.	.	PROPN
emaj-260	235	29	24	24	NUM
emaj-260	235	30	no	no	NOUN
emaj-260	235	31	.	.	NOUN
emaj-260	235	32	5	5	NUM
emaj-260	235	33	,	,	PUNCT
emaj-260	235	34	pp	pp	ADJ
emaj-260	235	35	.	.	PUNCT
emaj-260	236	1	378	378	NUM
emaj-260	236	2	-	-	SYM
emaj-260	236	3	388	388	NUM
emaj-260	236	4	.	.	PUNCT
emaj-260	237	1	grigoriou	grigoriou	NOUN
emaj-260	237	2	,	,	PUNCT
emaj-260	237	3	n.	n.	NOUN
emaj-260	237	4	,	,	PUNCT
emaj-260	237	5	davcik	davcik	NOUN
emaj-260	237	6	,	,	PUNCT
emaj-260	237	7	n.	n.	NOUN
emaj-260	237	8	and	and	CCONJ
emaj-260	237	9	sharma	sharma	PROPN
emaj-260	237	10	,	,	PUNCT
emaj-260	237	11	p.	p.	NOUN
emaj-260	237	12	(	(	PUNCT
emaj-260	237	13	2016	2016	NUM
emaj-260	237	14	)	)	PUNCT
emaj-260	237	15	,	,	PUNCT
emaj-260	237	16	“	"	PUNCT
emaj-260	237	17	exploring	explore	VERB
emaj-260	237	18	the	the	DET
emaj-260	237	19	influence	influence	NOUN
emaj-260	237	20	of	of	ADP
emaj-260	237	21	brand	brand	NOUN
emaj-260	237	22	innovation	innovation	NOUN
emaj-260	237	23	on	on	ADP
emaj-260	237	24	marketing	marketing	NOUN
emaj-260	237	25	performance	performance	NOUN
emaj-260	237	26	using	use	VERB
emaj-260	237	27	signaling	signal	VERB
emaj-260	237	28	framework	framework	NOUN
emaj-260	237	29	and	and	CCONJ
emaj-260	237	30	resource	resource	NOUN
emaj-260	237	31	-	-	PUNCT
emaj-260	237	32	based	base	VERB
emaj-260	237	33	theory	theory	NOUN
emaj-260	237	34	(	(	PUNCT
emaj-260	237	35	rbt	rbt	PROPN
emaj-260	237	36	)	)	PUNCT
emaj-260	237	37	approach	approach	NOUN
emaj-260	237	38	”	"	PUNCT
emaj-260	237	39	,	,	PUNCT
emaj-260	237	40	in	in	SCONJ
emaj-260	237	41	let	let	VERB
emaj-260	237	42	’s	’s	NOUN
emaj-260	237	43	get	get	AUX
emaj-260	237	44	engaged	engage	VERB
emaj-260	237	45	!	!	PUNCT
emaj-260	238	1	crossing	cross	VERB
emaj-260	238	2	the	the	DET
emaj-260	238	3	threshold	threshold	NOUN
emaj-260	238	4	of	of	ADP
emaj-260	238	5	marketing	marketing	NOUN
emaj-260	238	6	’s	’s	PART
emaj-260	238	7	engagement	engagement	NOUN
emaj-260	238	8	era	era	NOUN
emaj-260	238	9	(	(	PUNCT
emaj-260	238	10	pp	pp	ADJ
emaj-260	238	11	.	.	PUNCT
emaj-260	239	1	813	813	NUM
emaj-260	239	2	-	-	SYM
emaj-260	239	3	818	818	NUM
emaj-260	239	4	)	)	PUNCT
emaj-260	239	5	.	.	PUNCT
emaj-260	240	1	springer	springer	NOUN
emaj-260	240	2	,	,	PUNCT
emaj-260	240	3	cham	cham	PROPN
emaj-260	240	4	.	.	PUNCT
emaj-260	241	1	kankam	kankam	PROPN
emaj-260	241	2	-	-	PUNCT
emaj-260	241	3	kwarteng	kwarteng	PROPN
emaj-260	241	4	,	,	PUNCT
emaj-260	241	5	c.	c.	PROPN
emaj-260	241	6	and	and	CCONJ
emaj-260	241	7	donkor	donkor	PROPN
emaj-260	241	8	,	,	PUNCT
emaj-260	241	9	j.	j.	PROPN
emaj-260	241	10	(	(	PUNCT
emaj-260	241	11	2016	2016	NUM
emaj-260	241	12	)	)	PUNCT
emaj-260	241	13	,	,	PUNCT
emaj-260	241	14	“	"	PUNCT
emaj-260	241	15	service	service	NOUN
emaj-260	241	16	quality	quality	NOUN
emaj-260	241	17	and	and	CCONJ
emaj-260	241	18	customer	customer	NOUN
emaj-260	241	19	satisfaction	satisfaction	NOUN
emaj-260	241	20	in	in	ADP
emaj-260	241	21	loan	loan	NOUN
emaj-260	241	22	acquisition	acquisition	NOUN
emaj-260	241	23	:	:	PUNCT
emaj-260	241	24	evidence	evidence	NOUN
emaj-260	241	25	from	from	ADP
emaj-260	241	26	commercial	commercial	ADJ
emaj-260	241	27	banks	bank	NOUN
emaj-260	241	28	in	in	ADP
emaj-260	241	29	ghana	ghana	PROPN
emaj-260	241	30	”	"	PUNCT
emaj-260	241	31	,	,	PUNCT
emaj-260	241	32	journal	journal	NOUN
emaj-260	241	33	of	of	ADP
emaj-260	241	34	economics	economic	NOUN
emaj-260	241	35	,	,	PUNCT
emaj-260	241	36	management	management	NOUN
emaj-260	241	37	and	and	CCONJ
emaj-260	241	38	trade	trade	NOUN
emaj-260	241	39	,	,	PUNCT
emaj-260	241	40	1	1	NUM
emaj-260	241	41	-	-	SYM
emaj-260	241	42	11	11	NUM
emaj-260	241	43	.	.	PUNCT
emaj-260	242	1	kankam	kankam	PROPN
emaj-260	242	2	-	-	PUNCT
emaj-260	242	3	kwarteng	kwarteng	PROPN
emaj-260	242	4	,	,	PUNCT
emaj-260	242	5	c.	c.	PROPN
emaj-260	242	6	,	,	PUNCT
emaj-260	242	7	gatsi	gatsi	PROPN
emaj-260	242	8	,	,	PUNCT
emaj-260	242	9	j.	j.	PROPN
emaj-260	242	10	g.	g.	PROPN
emaj-260	242	11	,	,	PUNCT
emaj-260	242	12	acheampong	acheampong	PROPN
emaj-260	242	13	,	,	PUNCT
emaj-260	242	14	s.	s.	PROPN
emaj-260	242	15	and	and	CCONJ
emaj-260	242	16	donkor	donkor	PROPN
emaj-260	242	17	,	,	PUNCT
emaj-260	242	18	j.	j.	PROPN
emaj-260	242	19	(	(	PUNCT
emaj-260	242	20	2018	2018	NUM
emaj-260	242	21	)	)	PUNCT
emaj-260	242	22	,	,	PUNCT
emaj-260	242	23	“	"	PUNCT
emaj-260	242	24	technical	technical	ADJ
emaj-260	242	25	and	and	CCONJ
emaj-260	242	26	operational	operational	ADJ
emaj-260	242	27	innovations	innovation	NOUN
emaj-260	242	28	approaches	approach	NOUN
emaj-260	242	29	to	to	ADP
emaj-260	242	30	firm	firm	ADJ
emaj-260	242	31	performance	performance	NOUN
emaj-260	242	32	of	of	ADP
emaj-260	242	33	smes	sme	NOUN
emaj-260	242	34	auto	auto	NOUN
emaj-260	242	35	services	service	NOUN
emaj-260	242	36	sector	sector	NOUN
emaj-260	242	37	”	"	PUNCT
emaj-260	242	38	,	,	PUNCT
emaj-260	242	39	archives	archive	NOUN
emaj-260	242	40	of	of	ADP
emaj-260	242	41	business	business	NOUN
emaj-260	242	42	research	research	NOUN
emaj-260	242	43	,	,	PUNCT
emaj-260	242	44	6(9	6(9	NUM
emaj-260	242	45	)	)	PUNCT
emaj-260	242	46	.	.	PUNCT
emaj-260	243	1	kankam	kankam	PROPN
emaj-260	243	2	-	-	PUNCT
emaj-260	243	3	kwarteng	kwarteng	PROPN
emaj-260	243	4	,	,	PUNCT
emaj-260	243	5	c.	c.	PROPN
emaj-260	243	6	,	,	PUNCT
emaj-260	243	7	osman	osman	PROPN
emaj-260	243	8	,	,	PUNCT
emaj-260	243	9	b.	b.	PROPN
emaj-260	243	10	and	and	CCONJ
emaj-260	243	11	donkor	donkor	PROPN
emaj-260	243	12	,	,	PUNCT
emaj-260	243	13	j.	j.	PROPN
emaj-260	243	14	(	(	PUNCT
emaj-260	243	15	2019	2019	NUM
emaj-260	243	16	)	)	PUNCT
emaj-260	243	17	,	,	PUNCT
emaj-260	243	18	“	"	PUNCT
emaj-260	243	19	innovative	innovative	ADJ
emaj-260	243	20	low	low	ADJ
emaj-260	243	21	-	-	PUNCT
emaj-260	243	22	cost	cost	NOUN
emaj-260	243	23	strategy	strategy	NOUN
emaj-260	243	24	and	and	CCONJ
emaj-260	243	25	firm	firm	ADJ
emaj-260	243	26	performance	performance	NOUN
emaj-260	243	27	of	of	ADP
emaj-260	243	28	restaurants	restaurant	NOUN
emaj-260	243	29	”	"	PUNCT
emaj-260	243	30	,	,	PUNCT
emaj-260	243	31	asia	asia	PROPN
emaj-260	243	32	pacific	pacific	PROPN
emaj-260	243	33	journal	journal	PROPN
emaj-260	243	34	of	of	ADP
emaj-260	243	35	innovation	innovation	NOUN
emaj-260	243	36	and	and	CCONJ
emaj-260	243	37	entrepreneurship	entrepreneurship	NOUN
emaj-260	243	38	,	,	PUNCT
emaj-260	243	39	vol	vol	NOUN
emaj-260	243	40	.	.	PROPN
emaj-260	243	41	13	13	NUM
emaj-260	243	42	no	no	NOUN
emaj-260	243	43	.	.	NOUN
emaj-260	244	1	3	3	NUM
emaj-260	244	2	,	,	PUNCT
emaj-260	244	3	2019	2019	NUM
emaj-260	244	4	pp	pp	NOUN
emaj-260	244	5	.	.	PUNCT
emaj-260	245	1	266	266	NUM
emaj-260	245	2	-	-	SYM
emaj-260	245	3	281	281	NUM
emaj-260	245	4	.	.	PUNCT
emaj-260	246	1	kiani	kiani	PROPN
emaj-260	246	2	,	,	PUNCT
emaj-260	246	3	m.	m.	NOUN
emaj-260	246	4	n.	n.	PROPN
emaj-260	246	5	,	,	PUNCT
emaj-260	246	6	mustafa	mustafa	PROPN
emaj-260	246	7	,	,	PUNCT
emaj-260	246	8	s.	s.	PROPN
emaj-260	246	9	h.	h.	PROPN
emaj-260	246	10	,	,	PUNCT
emaj-260	246	11	and	and	CCONJ
emaj-260	246	12	ahmad	ahmad	PROPN
emaj-260	246	13	,	,	PUNCT
emaj-260	246	14	m.	m.	NOUN
emaj-260	246	15	(	(	PUNCT
emaj-260	246	16	2019	2019	NUM
emaj-260	246	17	)	)	PUNCT
emaj-260	246	18	,	,	PUNCT
emaj-260	246	19	“	"	PUNCT
emaj-260	246	20	does	do	AUX
emaj-260	246	21	innovation	innovation	NOUN
emaj-260	246	22	capabilities	capability	NOUN
emaj-260	246	23	affect	affect	VERB
emaj-260	246	24	the	the	DET
emaj-260	246	25	new	new	ADJ
emaj-260	246	26	service	service	NOUN
emaj-260	246	27	innovation	innovation	NOUN
emaj-260	246	28	success	success	NOUN
emaj-260	246	29	among	among	ADP
emaj-260	246	30	pakistani	pakistani	ADJ
emaj-260	246	31	cellular	cellular	ADJ
emaj-260	246	32	companies	company	NOUN
emaj-260	246	33	?	?	PUNCT
emaj-260	246	34	,	,	PUNCT
emaj-260	246	35	asia	asia	PROPN
emaj-260	246	36	pacific	pacific	PROPN
emaj-260	246	37	journal	journal	PROPN
emaj-260	246	38	of	of	ADP
emaj-260	246	39	innovation	innovation	NOUN
emaj-260	246	40	and	and	CCONJ
emaj-260	246	41	entrepreneurship	entrepreneurship	NOUN
emaj-260	246	42	,	,	PUNCT
emaj-260	246	43	vol	vol	NOUN
emaj-260	246	44	.	.	PROPN
emaj-260	246	45	13	13	NUM
emaj-260	247	1	no	no	NOUN
emaj-260	247	2	.	.	NOUN
emaj-260	247	3	1	1	NUM
emaj-260	247	4	,	,	PUNCT
emaj-260	247	5	2	2	NUM
emaj-260	247	6	-	-	SYM
emaj-260	247	7	16	16	NUM
emaj-260	247	8	kline	kline	PROPN
emaj-260	247	9	,	,	PUNCT
emaj-260	247	10	p.	p.	NOUN
emaj-260	247	11	(	(	PUNCT
emaj-260	247	12	2000	2000	NUM
emaj-260	247	13	)	)	PUNCT
emaj-260	247	14	,	,	PUNCT
emaj-260	247	15	“	"	PUNCT
emaj-260	247	16	the	the	DET
emaj-260	247	17	handbook	handbook	NOUN
emaj-260	247	18	of	of	ADP
emaj-260	247	19	psychological	psychological	ADJ
emaj-260	247	20	testing	testing	NOUN
emaj-260	247	21	”	"	PUNCT
emaj-260	247	22	,	,	PUNCT
emaj-260	247	23	2nd	2nd	ADJ
emaj-260	247	24	ed	ed	NOUN
emaj-260	247	25	.	.	PUNCT
emaj-260	248	1	new	new	PROPN
emaj-260	248	2	york	york	PROPN
emaj-260	248	3	,	,	PUNCT
emaj-260	248	4	ny	ny	PROPN
emaj-260	248	5	:	:	PUNCT
emaj-260	248	6	routledge	routledge	PROPN
emaj-260	248	7	;	;	PUNCT
emaj-260	248	8	2000	2000	NUM
emaj-260	248	9	.	.	PUNCT
emaj-260	249	1	ladhari	ladhari	PROPN
emaj-260	249	2	,	,	PUNCT
emaj-260	249	3	r.	r.	PROPN
emaj-260	249	4	,	,	PUNCT
emaj-260	249	5	souiden	souiden	NOUN
emaj-260	249	6	,	,	PUNCT
emaj-260	249	7	n.	n.	PROPN
emaj-260	249	8	and	and	CCONJ
emaj-260	249	9	ladhari	ladhari	PROPN
emaj-260	249	10	,	,	PUNCT
emaj-260	249	11	i.	i.	PROPN
emaj-260	249	12	(	(	PUNCT
emaj-260	249	13	2011	2011	NUM
emaj-260	249	14	)	)	PUNCT
emaj-260	249	15	,	,	PUNCT
emaj-260	249	16	“	"	PUNCT
emaj-260	249	17	determinants	determinant	NOUN
emaj-260	249	18	of	of	ADP
emaj-260	249	19	loyalty	loyalty	NOUN
emaj-260	249	20	and	and	CCONJ
emaj-260	249	21	recommendation	recommendation	NOUN
emaj-260	249	22	:	:	PUNCT
emaj-260	249	23	the	the	DET
emaj-260	249	24	role	role	NOUN
emaj-260	249	25	of	of	ADP
emaj-260	249	26	perceived	perceive	VERB
emaj-260	249	27	service	service	NOUN
emaj-260	249	28	quality	quality	NOUN
emaj-260	249	29	,	,	PUNCT
emaj-260	249	30	emotional	emotional	ADJ
emaj-260	249	31	satisfaction	satisfaction	NOUN
emaj-260	249	32	and	and	CCONJ
emaj-260	249	33	image	image	NOUN
emaj-260	249	34	”	"	PUNCT
emaj-260	249	35	,	,	PUNCT
emaj-260	249	36	journal	journal	NOUN
emaj-260	249	37	of	of	ADP
emaj-260	249	38	financial	financial	ADJ
emaj-260	249	39	services	service	NOUN
emaj-260	249	40	marketing	marketing	NOUN
emaj-260	249	41	,	,	PUNCT
emaj-260	249	42	16(2	16(2	NUM
emaj-260	249	43	)	)	PUNCT
emaj-260	249	44	,	,	PUNCT
emaj-260	249	45	111	111	NUM
emaj-260	249	46	-	-	SYM
emaj-260	249	47	124	124	NUM
emaj-260	249	48	.	.	PUNCT
emaj-260	250	1	martĺnez	martĺnez	PROPN
emaj-260	250	2	-	-	PUNCT
emaj-260	250	3	ros	ros	PROPN
emaj-260	250	4	,	,	PUNCT
emaj-260	250	5	e.	e.	PROPN
emaj-260	250	6	and	and	CCONJ
emaj-260	250	7	orfila	orfila	PROPN
emaj-260	250	8	-	-	PUNCT
emaj-260	250	9	sintes	sinte	NOUN
emaj-260	250	10	,	,	PUNCT
emaj-260	250	11	f.	f.	PROPN
emaj-260	250	12	(	(	PUNCT
emaj-260	250	13	2009	2009	NUM
emaj-260	250	14	)	)	PUNCT
emaj-260	250	15	,	,	PUNCT
emaj-260	250	16	“	"	PUNCT
emaj-260	250	17	innovation	innovation	NOUN
emaj-260	250	18	activity	activity	NOUN
emaj-260	250	19	in	in	ADP
emaj-260	250	20	the	the	DET
emaj-260	250	21	hotel	hotel	NOUN
emaj-260	250	22	industry	industry	NOUN
emaj-260	250	23	”	"	PUNCT
emaj-260	250	24	,	,	PUNCT
emaj-260	250	25	technovation	technovation	NOUN
emaj-260	250	26	,	,	PUNCT
emaj-260	250	27	29(9	29(9	NUM
emaj-260	250	28	)	)	PUNCT
emaj-260	250	29	,	,	PUNCT
emaj-260	250	30	632	632	NUM
emaj-260	250	31	-	-	SYM
emaj-260	250	32	641	641	NUM
emaj-260	250	33	.	.	PUNCT
emaj-260	250	34	mattsson	mattsson	PROPN
emaj-260	250	35	,	,	PUNCT
emaj-260	250	36	j.	j.	PROPN
emaj-260	250	37	and	and	CCONJ
emaj-260	250	38	orfila‐sintes	orfila‐sinte	NOUN
emaj-260	250	39	,	,	PUNCT
emaj-260	250	40	f.	f.	PROPN
emaj-260	250	41	(	(	PUNCT
emaj-260	250	42	2014	2014	NUM
emaj-260	250	43	)	)	PUNCT
emaj-260	250	44	,	,	PUNCT
emaj-260	250	45	“	"	PUNCT
emaj-260	250	46	hotel	hotel	NOUN
emaj-260	250	47	innovation	innovation	NOUN
emaj-260	250	48	and	and	CCONJ
emaj-260	250	49	its	its	PRON
emaj-260	250	50	effect	effect	NOUN
emaj-260	250	51	on	on	ADP
emaj-260	250	52	business	business	NOUN
emaj-260	250	53	performance	performance	NOUN
emaj-260	250	54	”	"	PUNCT
emaj-260	250	55	,	,	PUNCT
emaj-260	250	56	int	int	NOUN
emaj-260	250	57	.	.	PUNCT
emaj-260	251	1	j.	j.	PROPN
emaj-260	251	2	tour	tour	PROPN
emaj-260	251	3	.	.	PUNCT
emaj-260	252	1	res	re	NOUN
emaj-260	252	2	.	.	PUNCT
emaj-260	253	1	16	16	NUM
emaj-260	253	2	(	(	PUNCT
emaj-260	253	3	4	4	NUM
emaj-260	253	4	)	)	PUNCT
emaj-260	253	5	,	,	PUNCT
emaj-260	253	6	388	388	NUM
emaj-260	253	7	–	–	SYM
emaj-260	253	8	398	398	NUM
emaj-260	253	9	.	.	PUNCT
emaj-260	254	1	mcmanus	mcmanus	PROPN
emaj-260	254	2	,	,	PUNCT
emaj-260	254	3	l.	l.	PROPN
emaj-260	254	4	(	(	PUNCT
emaj-260	254	5	2013	2013	NUM
emaj-260	254	6	)	)	PUNCT
emaj-260	254	7	,	,	PUNCT
emaj-260	254	8	“	"	PUNCT
emaj-260	254	9	customer	customer	NOUN
emaj-260	254	10	accounting	accounting	NOUN
emaj-260	254	11	and	and	CCONJ
emaj-260	254	12	marketing	marketing	NOUN
emaj-260	254	13	performance	performance	NOUN
emaj-260	254	14	measures	measure	NOUN
emaj-260	254	15	in	in	ADP
emaj-260	254	16	the	the	DET
emaj-260	254	17	hotel	hotel	NOUN
emaj-260	254	18	industry	industry	NOUN
emaj-260	254	19	:	:	PUNCT
emaj-260	254	20	evidence	evidence	NOUN
emaj-260	254	21	from	from	ADP
emaj-260	254	22	australia	australia	PROPN
emaj-260	254	23	”	"	PUNCT
emaj-260	254	24	,	,	PUNCT
emaj-260	254	25	international	international	ADJ
emaj-260	254	26	journal	journal	NOUN
emaj-260	254	27	of	of	ADP
emaj-260	254	28	hospitality	hospitality	PROPN
emaj-260	254	29	management	management	NOUN
emaj-260	254	30	,	,	PUNCT
emaj-260	254	31	33	33	NUM
emaj-260	254	32	,	,	PUNCT
emaj-260	254	33	140	140	NUM
emaj-260	254	34	-	-	SYM
emaj-260	254	35	152	152	NUM
emaj-260	254	36	.	.	PUNCT
emaj-260	255	1	molina	molina	PROPN
emaj-260	255	2	-	-	PUNCT
emaj-260	255	3	azorín	azorín	PROPN
emaj-260	255	4	,	,	PUNCT
emaj-260	255	5	j.	j.	PROPN
emaj-260	255	6	f.	f.	PROPN
emaj-260	255	7	,	,	PUNCT
emaj-260	255	8	tarí	tarí	PROPN
emaj-260	255	9	,	,	PUNCT
emaj-260	255	10	j.	j.	PROPN
emaj-260	255	11	j.	j.	PROPN
emaj-260	255	12	,	,	PUNCT
emaj-260	255	13	pereira	pereira	PROPN
emaj-260	255	14	-	-	PUNCT
emaj-260	255	15	moliner	moliner	PROPN
emaj-260	255	16	,	,	PUNCT
emaj-260	255	17	j.	j.	PROPN
emaj-260	255	18	,	,	PUNCT
emaj-260	255	19	lopez	lopez	NOUN
emaj-260	255	20	-	-	PUNCT
emaj-260	255	21	gamero	gamero	NOUN
emaj-260	255	22	,	,	PUNCT
emaj-260	255	23	m.	m.	NOUN
emaj-260	255	24	d.	d.	PROPN
emaj-260	255	25	and	and	CCONJ
emaj-260	255	26	pertusa	pertusa	PROPN
emaj-260	255	27	-	-	PUNCT
emaj-260	255	28	ortega	ortega	PROPN
emaj-260	255	29	,	,	PUNCT
emaj-260	255	30	e.	e.	PROPN
emaj-260	255	31	m.	m.	PROPN
emaj-260	255	32	(	(	PUNCT
emaj-260	255	33	2015	2015	NUM
emaj-260	255	34	)	)	PUNCT
emaj-260	255	35	,	,	PUNCT
emaj-260	255	36	“	"	PUNCT
emaj-260	255	37	the	the	DET
emaj-260	255	38	effects	effect	NOUN
emaj-260	255	39	of	of	ADP
emaj-260	255	40	quality	quality	NOUN
emaj-260	255	41	and	and	CCONJ
emaj-260	255	42	environmental	environmental	ADJ
emaj-260	255	43	management	management	NOUN
emaj-260	255	44	on	on	ADP
emaj-260	255	45	competitive	competitive	ADJ
emaj-260	255	46	advantage	advantage	NOUN
emaj-260	255	47	:	:	PUNCT
emaj-260	255	48	a	a	DET
emaj-260	255	49	mixed	mixed	ADJ
emaj-260	255	50	methods	method	NOUN
emaj-260	255	51	study	study	NOUN
emaj-260	255	52	in	in	ADP
emaj-260	255	53	the	the	DET
emaj-260	255	54	hotel	hotel	NOUN
emaj-260	255	55	industry	industry	NOUN
emaj-260	255	56	”	"	PUNCT
emaj-260	255	57	,	,	PUNCT
emaj-260	255	58	tourism	tourism	NOUN
emaj-260	255	59	management	management	NOUN
emaj-260	255	60	,	,	PUNCT
emaj-260	255	61	50	50	NUM
emaj-260	255	62	,	,	PUNCT
emaj-260	255	63	41	41	NUM
emaj-260	255	64	-	-	SYM
emaj-260	255	65	54	54	NUM
emaj-260	255	66	.	.	PUNCT
emaj-260	256	1	mohsin	mohsin	PROPN
emaj-260	256	2	,	,	PUNCT
emaj-260	256	3	a.	a.	NOUN
emaj-260	256	4	and	and	CCONJ
emaj-260	256	5	lockyer	lockyer	PROPN
emaj-260	256	6	,	,	PUNCT
emaj-260	256	7	t.	t.	PROPN
emaj-260	256	8	(	(	PUNCT
emaj-260	256	9	2010	2010	NUM
emaj-260	256	10	)	)	PUNCT
emaj-260	256	11	,	,	PUNCT
emaj-260	256	12	"	"	PUNCT
emaj-260	256	13	customer	customer	NOUN
emaj-260	256	14	perceptions	perception	NOUN
emaj-260	256	15	of	of	ADP
emaj-260	256	16	service	service	NOUN
emaj-260	256	17	quality	quality	NOUN
emaj-260	256	18	in	in	ADP
emaj-260	256	19	luxury	luxury	NOUN
emaj-260	256	20	hotels	hotel	NOUN
emaj-260	256	21	in	in	ADP
emaj-260	256	22	new	new	ADJ
emaj-260	256	23	delhi	delhi	PROPN
emaj-260	256	24	,	,	PUNCT
emaj-260	256	25	india	india	PROPN
emaj-260	256	26	:	:	PUNCT
emaj-260	256	27	an	an	DET
emaj-260	256	28	exploratory	exploratory	ADJ
emaj-260	256	29	study	study	NOUN
emaj-260	256	30	"	"	PUNCT
emaj-260	256	31	,	,	PUNCT
emaj-260	256	32	international	international	ADJ
emaj-260	256	33	journal	journal	NOUN
emaj-260	256	34	of	of	ADP
emaj-260	256	35	contemporary	contemporary	PROPN
emaj-260	256	36	hospitality	hospitality	PROPN
emaj-260	256	37	management	management	NOUN
emaj-260	256	38	,	,	PUNCT
emaj-260	256	39	vol	vol	NOUN
emaj-260	256	40	.	.	PROPN
emaj-260	256	41	22	22	NUM
emaj-260	257	1	no	no	NOUN
emaj-260	257	2	.	.	NOUN
emaj-260	257	3	2	2	NUM
emaj-260	257	4	,	,	PUNCT
emaj-260	257	5	pp	pp	ADJ
emaj-260	257	6	.	.	PUNCT
emaj-260	258	1	160	160	NUM
emaj-260	258	2	-	-	SYM
emaj-260	258	3	173	173	NUM
emaj-260	258	4	.	.	PUNCT
emaj-260	259	1	nawi	nawi	PROPN
emaj-260	259	2	,	,	PUNCT
emaj-260	260	1	n.	n.	PROPN
emaj-260	260	2	b.	b.	PROPN
emaj-260	260	3	c.	c.	PROPN
emaj-260	260	4	,	,	PUNCT
emaj-260	260	5	al	al	PROPN
emaj-260	260	6	mamun	mamun	PROPN
emaj-260	260	7	,	,	PUNCT
emaj-260	260	8	a.	a.	PROPN
emaj-260	260	9	,	,	PUNCT
emaj-260	260	10	nasir	nasir	PROPN
emaj-260	260	11	,	,	PUNCT
emaj-260	260	12	n.	n.	PROPN
emaj-260	260	13	a.	a.	NOUN
emaj-260	260	14	m.	m.	PROPN
emaj-260	260	15	,	,	PUNCT
emaj-260	260	16	abdullah	abdullah	PROPN
emaj-260	260	17	,	,	PUNCT
emaj-260	260	18	a.	a.	PROPN
emaj-260	260	19	and	and	CCONJ
emaj-260	260	20	mustapha	mustapha	PROPN
emaj-260	260	21	,	,	PUNCT
emaj-260	260	22	w.	w.	PROPN
emaj-260	260	23	n.	n.	PROPN
emaj-260	260	24	w.	w.	PROPN
emaj-260	260	25	(	(	PUNCT
emaj-260	260	26	2019	2019	NUM
emaj-260	260	27	)	)	PUNCT
emaj-260	260	28	,	,	PUNCT
emaj-260	260	29	“	"	PUNCT
emaj-260	260	30	brand	brand	NOUN
emaj-260	260	31	image	image	NOUN
emaj-260	260	32	and	and	CCONJ
emaj-260	260	33	consumer	consumer	NOUN
emaj-260	260	34	satisfaction	satisfaction	NOUN
emaj-260	260	35	towards	towards	ADP
emaj-260	260	36	islamic	islamic	ADJ
emaj-260	260	37	travel	travel	NOUN
emaj-260	260	38	packages	package	NOUN
emaj-260	260	39	”	"	PUNCT
emaj-260	260	40	,	,	PUNCT
emaj-260	260	41	asia	asia	PROPN
emaj-260	260	42	pacific	pacific	PROPN
emaj-260	260	43	journal	journal	PROPN
emaj-260	260	44	of	of	ADP
emaj-260	260	45	innovation	innovation	NOUN
emaj-260	260	46	and	and	CCONJ
emaj-260	260	47	entrepreneurship	entrepreneurship	NOUN
emaj-260	260	48	,	,	PUNCT
emaj-260	260	49	vol	vol	NOUN
emaj-260	260	50	.	.	PROPN
emaj-260	260	51	13	13	NUM
emaj-260	261	1	no	no	NOUN
emaj-260	261	2	.	.	NOUN
emaj-260	261	3	2	2	NUM
emaj-260	261	4	,	,	PUNCT
emaj-260	261	5	188	188	NUM
emaj-260	261	6	-	-	SYM
emaj-260	261	7	202	202	NUM
emaj-260	261	8	.	.	PUNCT
emaj-260	262	1	neslin	neslin	PROPN
emaj-260	262	2	,	,	PUNCT
emaj-260	262	3	s.	s.	PROPN
emaj-260	262	4	a.	a.	PROPN
emaj-260	262	5	,	,	PUNCT
emaj-260	262	6	grewal	grewal	PROPN
emaj-260	262	7	,	,	PUNCT
emaj-260	262	8	d.	d.	PROPN
emaj-260	262	9	,	,	PUNCT
emaj-260	262	10	leghorn	leghorn	PROPN
emaj-260	262	11	,	,	PUNCT
emaj-260	262	12	r.	r.	PROPN
emaj-260	262	13	,	,	PUNCT
emaj-260	262	14	shankar	shankar	PROPN
emaj-260	262	15	,	,	PUNCT
emaj-260	262	16	v.	v.	PROPN
emaj-260	262	17	,	,	PUNCT
emaj-260	262	18	teerling	teerling	NOUN
emaj-260	262	19	,	,	PUNCT
emaj-260	262	20	m.	m.	NOUN
emaj-260	262	21	l.	l.	PROPN
emaj-260	262	22	,	,	PUNCT
emaj-260	262	23	thomas	thomas	PROPN
emaj-260	262	24	,	,	PUNCT
emaj-260	262	25	j.	j.	PROPN
emaj-260	262	26	s.	s.	PROPN
emaj-260	262	27	,	,	PUNCT
emaj-260	262	28	and	and	CCONJ
emaj-260	262	29	verhoef	verhoef	NOUN
emaj-260	262	30	,	,	PUNCT
emaj-260	262	31	p.	p.	PROPN
emaj-260	262	32	c.	c.	PROPN
emaj-260	262	33	(	(	PUNCT
emaj-260	262	34	2006	2006	NUM
emaj-260	262	35	)	)	PUNCT
emaj-260	262	36	,	,	PUNCT
emaj-260	262	37	“	"	PUNCT
emaj-260	262	38	challenges	challenge	NOUN
emaj-260	262	39	and	and	CCONJ
emaj-260	262	40	opportunities	opportunity	NOUN
emaj-260	262	41	in	in	ADP
emaj-260	262	42	multichannel	multichannel	ADJ
emaj-260	262	43	customer	customer	NOUN
emaj-260	262	44	management	management	NOUN
emaj-260	262	45	.	.	PUNCT
emaj-260	263	1	journal	journal	PROPN
emaj-260	263	2	of	of	ADP
emaj-260	263	3	service	service	NOUN
emaj-260	263	4	research	research	NOUN
emaj-260	263	5	,	,	PUNCT
emaj-260	263	6	9(2	9(2	NUM
emaj-260	263	7	)	)	PUNCT
emaj-260	263	8	,	,	PUNCT
emaj-260	264	1	95–112	95–112	PROPN
emaj-260	264	2	.	.	PUNCT
emaj-260	264	3	nwokah	nwokah	PROPN
emaj-260	264	4	,	,	PUNCT
emaj-260	264	5	n.	n.	PROPN
emaj-260	264	6	g.	g.	PROPN
emaj-260	264	7	(	(	PUNCT
emaj-260	264	8	2008	2008	NUM
emaj-260	264	9	)	)	PUNCT
emaj-260	264	10	.	.	PUNCT
emaj-260	265	1	strategic	strategic	ADJ
emaj-260	265	2	market	market	NOUN
emaj-260	265	3	orientation	orientation	NOUN
emaj-260	265	4	and	and	CCONJ
emaj-260	265	5	business	business	NOUN
emaj-260	265	6	performance	performance	NOUN
emaj-260	265	7	.	.	PUNCT
emaj-260	266	1	european	european	ADJ
emaj-260	266	2	journal	journal	PROPN
emaj-260	266	3	of	of	ADP
emaj-260	266	4	marketing	marketing	NOUN
emaj-260	266	5	,	,	PUNCT
emaj-260	266	6	42(3/4	42(3/4	NOUN
emaj-260	266	7	)	)	PUNCT
emaj-260	266	8	,	,	PUNCT
emaj-260	266	9	279	279	NUM
emaj-260	266	10	.	.	PUNCT
emaj-260	267	1	https://www.emerald.com/insight/search?q=narumon%20kimpakorn	https://www.emerald.com/insight/search?q=narumon%20kimpakorn	VERB
emaj-260	267	2	https://www.emerald.com/insight/search?q=gerard%20tocquer	https://www.emerald.com/insight/search?q=gerard%20tocquer	PROPN
emaj-260	267	3	https://www.emerald.com/insight/publication/issn/0887-6045	https://www.emerald.com/insight/publication/issn/0887-6045	ADJ
emaj-260	267	4	https://www.emerald.com/insight/search?q=asad%20mohsin	https://www.emerald.com/insight/search?q=asad%20mohsin	PROPN
emaj-260	267	5	https://www.emerald.com/insight/search?q=tim%20lockyer	https://www.emerald.com/insight/search?q=tim%20lockyer	PROPN
emaj-260	267	6	https://www.emerald.com/insight/publication/issn/0959-6119	https://www.emerald.com/insight/publication/issn/0959-6119	PROPN
emaj-260	267	7	https://www.emerald.com/insight/publication/issn/0959-6119	https://www.emerald.com/insight/publication/issn/0959-6119	PROPN
emaj-260	267	8	volume	volume	NOUN
emaj-260	267	9	12	12	NUM
emaj-260	267	10	no	no	DET
emaj-260	267	11	2	2	NUM
emaj-260	267	12	(	(	PUNCT
emaj-260	267	13	2022	2022	NUM
emaj-260	267	14	)	)	PUNCT
emaj-260	267	15	|	|	ADV
emaj-260	267	16	issn	issn	VERB
emaj-260	267	17	2158	2158	NUM
emaj-260	267	18	-	-	SYM
emaj-260	267	19	8708	8708	NUM
emaj-260	267	20	(	(	PUNCT
emaj-260	267	21	online	online	NOUN
emaj-260	267	22	)	)	PUNCT
emaj-260	267	23	|	|	ADV
emaj-260	267	24	doi	doi	X
emaj-260	267	25	10.5195	10.5195	NUM
emaj-260	267	26	/	/	SYM
emaj-260	267	27	emaj.2022.260	emaj.2022.260	NOUN
emaj-260	268	1	|	|	NOUN
emaj-260	268	2	http://emaj.pitt.edu	http://emaj.pitt.edu	X
emaj-260	268	3	customer	customer	NOUN
emaj-260	268	4	based	base	VERB
emaj-260	268	5	performance	performance	NOUN
emaj-260	268	6	of	of	ADP
emaj-260	268	7	the	the	DET
emaj-260	268	8	hotel	hotel	NOUN
emaj-260	268	9	industry	industry	NOUN
emaj-260	268	10	:	:	PUNCT
emaj-260	268	11	analysis	analysis	NOUN
emaj-260	268	12	of	of	ADP
emaj-260	268	13	service	service	NOUN
emaj-260	268	14	package	package	NOUN
emaj-260	268	15	and	and	CCONJ
emaj-260	268	16	brand	brand	NOUN
emaj-260	268	17	innovations	innovation	NOUN
emaj-260	268	18	page	page	VERB
emaj-260	268	19	|18|	|18|	ADJ
emaj-260	268	20	emerging	emerge	VERB
emaj-260	268	21	markets	market	NOUN
emaj-260	268	22	journal	journal	NOUN
emaj-260	268	23	odekerken‐schröder	odekerken‐schröder	NOUN
emaj-260	268	24	,	,	PUNCT
emaj-260	268	25	g.	g.	NOUN
emaj-260	268	26	,	,	PUNCT
emaj-260	268	27	ouwersloot	ouwersloot	PROPN
emaj-260	268	28	,	,	PUNCT
emaj-260	268	29	h.	h.	PROPN
emaj-260	268	30	,	,	PUNCT
emaj-260	268	31	lemmink	lemmink	VERB
emaj-260	268	32	,	,	PUNCT
emaj-260	268	33	j.	j.	PROPN
emaj-260	268	34	and	and	CCONJ
emaj-260	268	35	semeijn	semeijn	PROPN
emaj-260	268	36	,	,	PUNCT
emaj-260	268	37	j.	j.	PROPN
emaj-260	268	38	(	(	PUNCT
emaj-260	268	39	2003	2003	NUM
emaj-260	268	40	)	)	PUNCT
emaj-260	268	41	,	,	PUNCT
emaj-260	268	42	“	"	PUNCT
emaj-260	268	43	consumers	consumer	NOUN
emaj-260	268	44	’	'	PUNCT
emaj-260	268	45	trade‐off	trade‐off	NOUN
emaj-260	268	46	between	between	ADP
emaj-260	268	47	relationship	relationship	NOUN
emaj-260	268	48	,	,	PUNCT
emaj-260	268	49	service	service	NOUN
emaj-260	268	50	package	package	NOUN
emaj-260	268	51	and	and	CCONJ
emaj-260	268	52	price	price	NOUN
emaj-260	268	53	”	"	PUNCT
emaj-260	268	54	,	,	PUNCT
emaj-260	268	55	european	european	PROPN
emaj-260	268	56	journal	journal	PROPN
emaj-260	268	57	of	of	ADP
emaj-260	268	58	marketing	marketing	NOUN
emaj-260	268	59	,	,	PUNCT
emaj-260	268	60	vol	vol	NOUN
emaj-260	268	61	.	.	PROPN
emaj-260	269	1	37	37	NUM
emaj-260	270	1	no	no	NOUN
emaj-260	270	2	.	.	NOUN
emaj-260	271	1	1/2	1/2	NUM
emaj-260	271	2	,	,	PUNCT
emaj-260	271	3	pp	pp	ADJ
emaj-260	271	4	.	.	PUNCT
emaj-260	272	1	219	219	NUM
emaj-260	272	2	-	-	SYM
emaj-260	272	3	242	242	NUM
emaj-260	272	4	.	.	PUNCT
emaj-260	273	1	ottenbacher	ottenbacher	NOUN
emaj-260	273	2	,	,	PUNCT
emaj-260	273	3	m.	m.	NOUN
emaj-260	273	4	and	and	CCONJ
emaj-260	273	5	gnoth	gnoth	NOUN
emaj-260	273	6	,	,	PUNCT
emaj-260	273	7	j.	j.	PROPN
emaj-260	273	8	(	(	PUNCT
emaj-260	273	9	2005	2005	NUM
emaj-260	273	10	)	)	PUNCT
emaj-260	273	11	,	,	PUNCT
emaj-260	273	12	“	"	PUNCT
emaj-260	273	13	how	how	SCONJ
emaj-260	273	14	to	to	PART
emaj-260	273	15	develop	develop	VERB
emaj-260	273	16	successful	successful	ADJ
emaj-260	273	17	hospitality	hospitality	NOUN
emaj-260	273	18	innovation	innovation	NOUN
emaj-260	273	19	”	"	PUNCT
emaj-260	273	20	,	,	PUNCT
emaj-260	273	21	cornell	cornell	PROPN
emaj-260	273	22	hotel	hotel	PROPN
emaj-260	273	23	and	and	CCONJ
emaj-260	273	24	restaurant	restaurant	NOUN
emaj-260	273	25	administration	administration	PROPN
emaj-260	273	26	quarterly	quarterly	PROPN
emaj-260	273	27	,	,	PUNCT
emaj-260	273	28	46(2	46(2	NOUN
emaj-260	273	29	)	)	PUNCT
emaj-260	273	30	,	,	PUNCT
emaj-260	273	31	205	205	NUM
emaj-260	273	32	-	-	SYM
emaj-260	273	33	222	222	NUM
emaj-260	273	34	.	.	PUNCT
emaj-260	274	1	orfila	orfila	NOUN
emaj-260	274	2	-	-	PUNCT
emaj-260	274	3	sintes	sinte	NOUN
emaj-260	274	4	,	,	PUNCT
emaj-260	274	5	f.	f.	PROPN
emaj-260	274	6	and	and	CCONJ
emaj-260	274	7	mattsson	mattsson	PROPN
emaj-260	274	8	,	,	PUNCT
emaj-260	274	9	j.	j.	PROPN
emaj-260	274	10	(	(	PUNCT
emaj-260	274	11	2009	2009	NUM
emaj-260	274	12	)	)	PUNCT
emaj-260	274	13	,	,	PUNCT
emaj-260	274	14	“	"	PUNCT
emaj-260	274	15	innovation	innovation	NOUN
emaj-260	274	16	behavior	behavior	NOUN
emaj-260	274	17	in	in	ADP
emaj-260	274	18	the	the	DET
emaj-260	274	19	hotel	hotel	NOUN
emaj-260	274	20	industry	industry	NOUN
emaj-260	274	21	”	"	PUNCT
emaj-260	274	22	,	,	PUNCT
emaj-260	274	23	omega	omega	NOUN
emaj-260	274	24	,	,	PUNCT
emaj-260	274	25	37(2	37(2	PROPN
emaj-260	274	26	)	)	PUNCT
emaj-260	274	27	,	,	PUNCT
emaj-260	274	28	380	380	NUM
emaj-260	274	29	-	-	SYM
emaj-260	274	30	394	394	NUM
emaj-260	274	31	.	.	PUNCT
emaj-260	275	1	paek	paek	PROPN
emaj-260	275	2	,	,	PUNCT
emaj-260	275	3	j.	j.	PROPN
emaj-260	275	4	,	,	PUNCT
emaj-260	275	5	and	and	CCONJ
emaj-260	275	6	lee	lee	PROPN
emaj-260	275	7	,	,	PUNCT
emaj-260	275	8	c.	c.	PROPN
emaj-260	275	9	w.	w.	PROPN
emaj-260	275	10	(	(	PUNCT
emaj-260	275	11	2018	2018	NUM
emaj-260	275	12	)	)	PUNCT
emaj-260	275	13	,	,	PUNCT
emaj-260	275	14	“	"	PUNCT
emaj-260	275	15	the	the	DET
emaj-260	275	16	effect	effect	NOUN
emaj-260	275	17	of	of	ADP
emaj-260	275	18	education	education	NOUN
emaj-260	275	19	and	and	CCONJ
emaj-260	275	20	training	training	NOUN
emaj-260	275	21	on	on	ADP
emaj-260	275	22	service	service	NOUN
emaj-260	275	23	quality	quality	NOUN
emaj-260	275	24	,	,	PUNCT
emaj-260	275	25	customer	customer	NOUN
emaj-260	275	26	satisfaction	satisfaction	NOUN
emaj-260	275	27	and	and	CCONJ
emaj-260	275	28	loyalty	loyalty	NOUN
emaj-260	275	29	in	in	ADP
emaj-260	275	30	airline	airline	NOUN
emaj-260	275	31	industry	industry	NOUN
emaj-260	275	32	”	"	PUNCT
emaj-260	275	33	,	,	PUNCT
emaj-260	275	34	management	management	NOUN
emaj-260	275	35	review	review	NOUN
emaj-260	275	36	:	:	PUNCT
emaj-260	275	37	an	an	DET
emaj-260	275	38	international	international	ADJ
emaj-260	275	39	journal	journal	NOUN
emaj-260	275	40	,	,	PUNCT
emaj-260	275	41	13(1	13(1	NUM
emaj-260	275	42	)	)	PUNCT
emaj-260	275	43	,	,	PUNCT
emaj-260	275	44	49	49	NUM
emaj-260	275	45	-	-	SYM
emaj-260	275	46	64	64	NUM
emaj-260	275	47	.	.	PUNCT
emaj-260	276	1	patel	patel	PROPN
emaj-260	276	2	,	,	PUNCT
emaj-260	276	3	p.	p.	PROPN
emaj-260	276	4	c.	c.	PROPN
emaj-260	276	5	,	,	PUNCT
emaj-260	276	6	azadegan	azadegan	PROPN
emaj-260	276	7	,	,	PUNCT
emaj-260	276	8	a.	a.	NOUN
emaj-260	276	9	,	,	PUNCT
emaj-260	276	10	and	and	CCONJ
emaj-260	276	11	ellram	ellram	PROPN
emaj-260	276	12	,	,	PUNCT
emaj-260	276	13	l.	l.	PROPN
emaj-260	276	14	m.	m.	PROPN
emaj-260	276	15	(	(	PUNCT
emaj-260	276	16	2013	2013	NUM
emaj-260	276	17	)	)	PUNCT
emaj-260	276	18	,	,	PUNCT
emaj-260	276	19	“	"	PUNCT
emaj-260	276	20	the	the	DET
emaj-260	276	21	effects	effect	NOUN
emaj-260	276	22	of	of	ADP
emaj-260	276	23	strategic	strategic	ADJ
emaj-260	276	24	and	and	CCONJ
emaj-260	276	25	structural	structural	ADJ
emaj-260	276	26	supply	supply	NOUN
emaj-260	276	27	chain	chain	NOUN
emaj-260	276	28	orientation	orientation	NOUN
emaj-260	276	29	on	on	ADP
emaj-260	276	30	operational	operational	ADJ
emaj-260	276	31	and	and	CCONJ
emaj-260	276	32	customer‐	customer‐	NOUN
emaj-260	276	33	focused	focused	ADJ
emaj-260	276	34	performance	performance	NOUN
emaj-260	276	35	”	"	PUNCT
emaj-260	276	36	,	,	PUNCT
emaj-260	276	37	decision	decision	NOUN
emaj-260	276	38	sciences	science	NOUN
emaj-260	276	39	,	,	PUNCT
emaj-260	276	40	44(4	44(4	NOUN
emaj-260	276	41	)	)	PUNCT
emaj-260	276	42	,	,	PUNCT
emaj-260	276	43	713	713	NUM
emaj-260	276	44	-	-	SYM
emaj-260	276	45	753	753	NUM
emaj-260	276	46	.	.	PUNCT
emaj-260	277	1	ramani	ramani	PROPN
emaj-260	277	2	,	,	PUNCT
emaj-260	277	3	g.	g.	PROPN
emaj-260	277	4	and	and	CCONJ
emaj-260	277	5	kumar	kumar	PROPN
emaj-260	277	6	,	,	PUNCT
emaj-260	277	7	v.	v.	PROPN
emaj-260	277	8	(	(	PUNCT
emaj-260	277	9	2008	2008	NUM
emaj-260	277	10	)	)	PUNCT
emaj-260	277	11	,	,	PUNCT
emaj-260	277	12	“	"	PUNCT
emaj-260	277	13	interaction	interaction	NOUN
emaj-260	277	14	orientation	orientation	NOUN
emaj-260	277	15	and	and	CCONJ
emaj-260	277	16	firm	firm	ADJ
emaj-260	277	17	performance	performance	NOUN
emaj-260	277	18	”	"	PUNCT
emaj-260	277	19	,	,	PUNCT
emaj-260	277	20	journal	journal	NOUN
emaj-260	277	21	of	of	ADP
emaj-260	277	22	marketing	marketing	NOUN
emaj-260	277	23	,	,	PUNCT
emaj-260	277	24	72(1	72(1	NOUN
emaj-260	277	25	)	)	PUNCT
emaj-260	277	26	,	,	PUNCT
emaj-260	277	27	27	27	NUM
emaj-260	277	28	-	-	SYM
emaj-260	277	29	45	45	NUM
emaj-260	277	30	.	.	PUNCT
emaj-260	277	31	satti	satti	PROPN
emaj-260	277	32	,	,	PUNCT
emaj-260	277	33	z.	z.	PROPN
emaj-260	277	34	w.	w.	PROPN
emaj-260	277	35	,	,	PUNCT
emaj-260	277	36	babar	babar	PROPN
emaj-260	277	37	,	,	PUNCT
emaj-260	277	38	s.	s.	PROPN
emaj-260	277	39	f.	f.	PROPN
emaj-260	277	40	,	,	PUNCT
emaj-260	277	41	parveen	parveen	PROPN
emaj-260	277	42	,	,	PUNCT
emaj-260	277	43	s.	s.	PROPN
emaj-260	277	44	,	,	PUNCT
emaj-260	277	45	abrar	abrar	PROPN
emaj-260	277	46	,	,	PUNCT
emaj-260	277	47	k.	k.	PROPN
emaj-260	277	48	,	,	PUNCT
emaj-260	277	49	and	and	CCONJ
emaj-260	277	50	shabbir	shabbir	NOUN
emaj-260	277	51	,	,	PUNCT
emaj-260	277	52	a.	a.	NOUN
emaj-260	277	53	(	(	PUNCT
emaj-260	277	54	2020	2020	NUM
emaj-260	277	55	)	)	PUNCT
emaj-260	277	56	,	,	PUNCT
emaj-260	277	57	“	"	PUNCT
emaj-260	277	58	innovations	innovation	NOUN
emaj-260	277	59	for	for	ADP
emaj-260	277	60	potential	potential	ADJ
emaj-260	277	61	entrepreneurs	entrepreneur	NOUN
emaj-260	277	62	in	in	ADP
emaj-260	277	63	service	service	NOUN
emaj-260	277	64	quality	quality	NOUN
emaj-260	277	65	and	and	CCONJ
emaj-260	277	66	customer	customer	NOUN
emaj-260	277	67	loyalty	loyalty	NOUN
emaj-260	277	68	in	in	ADP
emaj-260	277	69	the	the	DET
emaj-260	277	70	hospitality	hospitality	NOUN
emaj-260	277	71	industry	industry	NOUN
emaj-260	277	72	”	"	PUNCT
emaj-260	277	73	,	,	PUNCT
emaj-260	277	74	asia	asia	PROPN
emaj-260	277	75	pacific	pacific	PROPN
emaj-260	277	76	journal	journal	PROPN
emaj-260	277	77	of	of	ADP
emaj-260	277	78	innovation	innovation	NOUN
emaj-260	277	79	and	and	CCONJ
emaj-260	277	80	entrepreneurship	entrepreneurship	NOUN
emaj-260	277	81	,	,	PUNCT
emaj-260	277	82	vol	vol	NOUN
emaj-260	277	83	.	.	PROPN
emaj-260	277	84	14	14	NUM
emaj-260	277	85	no	no	NOUN
emaj-260	277	86	.	.	NOUN
emaj-260	278	1	3	3	NUM
emaj-260	278	2	,	,	PUNCT
emaj-260	278	3	pp	pp	ADJ
emaj-260	278	4	.	.	PUNCT
emaj-260	279	1	317	317	NUM
emaj-260	279	2	-	-	SYM
emaj-260	279	3	328	328	NUM
emaj-260	279	4	.	.	PUNCT
emaj-260	280	1	sivula	sivula	PROPN
emaj-260	280	2	,	,	PUNCT
emaj-260	280	3	p.	p.	PROPN
emaj-260	280	4	,	,	PUNCT
emaj-260	280	5	van	van	PROPN
emaj-260	280	6	den	den	PROPN
emaj-260	280	7	bosch	bosch	PROPN
emaj-260	280	8	,	,	PUNCT
emaj-260	280	9	f.	f.	PROPN
emaj-260	280	10	and	and	CCONJ
emaj-260	280	11	elfring	elfring	NOUN
emaj-260	280	12	,	,	PUNCT
emaj-260	280	13	t.	t.	PROPN
emaj-260	280	14	(	(	PUNCT
emaj-260	280	15	1997	1997	NUM
emaj-260	280	16	)	)	PUNCT
emaj-260	280	17	,	,	PUNCT
emaj-260	280	18	“	"	PUNCT
emaj-260	280	19	competences	competence	NOUN
emaj-260	280	20	building	build	VERB
emaj-260	280	21	by	by	ADP
emaj-260	280	22	incorporating	incorporate	VERB
emaj-260	280	23	clients	client	NOUN
emaj-260	280	24	into	into	ADP
emaj-260	280	25	the	the	DET
emaj-260	280	26	development	development	NOUN
emaj-260	280	27	of	of	ADP
emaj-260	280	28	a	a	DET
emaj-260	280	29	business	business	NOUN
emaj-260	280	30	service	service	NOUN
emaj-260	280	31	firm	firm	NOUN
emaj-260	280	32	’s	’s	PART
emaj-260	280	33	knowledge	knowledge	NOUN
emaj-260	280	34	base	base	NOUN
emaj-260	280	35	”	"	PUNCT
emaj-260	280	36	,	,	PUNCT
emaj-260	280	37	in	in	ADP
emaj-260	280	38	sanchez	sanchez	PROPN
emaj-260	280	39	,	,	PUNCT
emaj-260	280	40	r.	r.	PROPN
emaj-260	280	41	and	and	CCONJ
emaj-260	280	42	heene	heene	NOUN
emaj-260	280	43	,	,	PUNCT
emaj-260	280	44	a.	a.	NOUN
emaj-260	280	45	(	(	PUNCT
emaj-260	280	46	eds	eds	PROPN
emaj-260	280	47	)	)	PUNCT
emaj-260	280	48	,	,	PUNCT
emaj-260	280	49	“	"	PUNCT
emaj-260	280	50	strategic	strategic	ADJ
emaj-260	280	51	learning	learning	NOUN
emaj-260	280	52	and	and	CCONJ
emaj-260	280	53	knowledge	knowledge	NOUN
emaj-260	280	54	management	management	NOUN
emaj-260	280	55	”	"	PUNCT
emaj-260	280	56	,	,	PUNCT
emaj-260	280	57	john	john	PROPN
emaj-260	280	58	wiley	wiley	PROPN
emaj-260	280	59	&	&	CCONJ
emaj-260	280	60	sons	son	NOUN
emaj-260	280	61	,	,	PUNCT
emaj-260	280	62	new	new	PROPN
emaj-260	280	63	york	york	PROPN
emaj-260	280	64	,	,	PUNCT
emaj-260	280	65	ny	ny	PROPN
emaj-260	280	66	,	,	PUNCT
emaj-260	280	67	pp	pp	PROPN
emaj-260	280	68	.	.	PUNCT
emaj-260	281	1	121	121	NUM
emaj-260	281	2	-	-	SYM
emaj-260	281	3	37	37	NUM
emaj-260	281	4	.	.	PUNCT
emaj-260	282	1	shaw	shaw	PROPN
emaj-260	282	2	,	,	PUNCT
emaj-260	282	3	g.	g.	PROPN
emaj-260	282	4	,	,	PUNCT
emaj-260	282	5	bailey	bailey	NOUN
emaj-260	282	6	,	,	PUNCT
emaj-260	282	7	a.	a.	NOUN
emaj-260	282	8	and	and	CCONJ
emaj-260	282	9	williams	williams	PROPN
emaj-260	282	10	,	,	PUNCT
emaj-260	282	11	a.	a.	PROPN
emaj-260	282	12	(	(	PUNCT
emaj-260	282	13	2011	2011	NUM
emaj-260	282	14	)	)	PUNCT
emaj-260	282	15	,	,	PUNCT
emaj-260	282	16	“	"	PUNCT
emaj-260	282	17	aspects	aspect	NOUN
emaj-260	282	18	of	of	ADP
emaj-260	282	19	service	service	NOUN
emaj-260	282	20	-	-	PUNCT
emaj-260	282	21	dominant	dominant	NOUN
emaj-260	282	22	logic	logic	NOUN
emaj-260	282	23	and	and	CCONJ
emaj-260	282	24	its	its	PRON
emaj-260	282	25	implications	implication	NOUN
emaj-260	282	26	for	for	ADP
emaj-260	282	27	tourism	tourism	NOUN
emaj-260	282	28	management	management	NOUN
emaj-260	282	29	:	:	PUNCT
emaj-260	282	30	examples	example	NOUN
emaj-260	282	31	from	from	ADP
emaj-260	282	32	the	the	DET
emaj-260	282	33	hotel	hotel	NOUN
emaj-260	282	34	industry	industry	NOUN
emaj-260	282	35	”	"	PUNCT
emaj-260	282	36	,	,	PUNCT
emaj-260	282	37	tourism	tourism	NOUN
emaj-260	282	38	management	management	NOUN
emaj-260	282	39	,	,	PUNCT
emaj-260	282	40	32(2	32(2	NUM
emaj-260	282	41	)	)	PUNCT
emaj-260	282	42	,	,	PUNCT
emaj-260	282	43	207214	207214	NUM
emaj-260	282	44	.	.	PUNCT
emaj-260	283	1	theodosiou	theodosiou	NOUN
emaj-260	283	2	,	,	PUNCT
emaj-260	283	3	m.	m.	NOUN
emaj-260	283	4	and	and	CCONJ
emaj-260	283	5	katsikea	katsikea	PROPN
emaj-260	283	6	,	,	PUNCT
emaj-260	283	7	e.	e.	PROPN
emaj-260	283	8	(	(	PUNCT
emaj-260	283	9	2012	2012	NUM
emaj-260	283	10	)	)	PUNCT
emaj-260	283	11	,	,	PUNCT
emaj-260	283	12	"	"	PUNCT
emaj-260	283	13	antecedents	antecedent	NOUN
emaj-260	283	14	and	and	CCONJ
emaj-260	283	15	performance	performance	NOUN
emaj-260	283	16	of	of	ADP
emaj-260	283	17	electronic	electronic	ADJ
emaj-260	283	18	business	business	NOUN
emaj-260	283	19	adoption	adoption	NOUN
emaj-260	283	20	in	in	ADP
emaj-260	283	21	the	the	DET
emaj-260	283	22	hotel	hotel	NOUN
emaj-260	283	23	industry	industry	NOUN
emaj-260	283	24	"	"	PUNCT
emaj-260	283	25	,	,	PUNCT
emaj-260	283	26	european	european	PROPN
emaj-260	283	27	journal	journal	PROPN
emaj-260	283	28	of	of	ADP
emaj-260	283	29	marketing	marketing	NOUN
emaj-260	283	30	,	,	PUNCT
emaj-260	283	31	vol	vol	NOUN
emaj-260	283	32	.	.	PROPN
emaj-260	283	33	46	46	NUM
emaj-260	284	1	no	no	NOUN
emaj-260	284	2	.	.	NOUN
emaj-260	285	1	1/2	1/2	NUM
emaj-260	285	2	,	,	PUNCT
emaj-260	285	3	pp	pp	ADJ
emaj-260	285	4	.	.	PUNCT
emaj-260	286	1	258	258	NUM
emaj-260	286	2	-	-	SYM
emaj-260	286	3	283	283	NUM
emaj-260	286	4	.	.	PUNCT
emaj-260	287	1	upadhyaya	upadhyaya	PROPN
emaj-260	287	2	,	,	PUNCT
emaj-260	287	3	m.	m.	NOUN
emaj-260	287	4	,	,	PUNCT
emaj-260	287	5	hakeem	hakeem	PROPN
emaj-260	287	6	,	,	PUNCT
emaj-260	287	7	a.	a.	NOUN
emaj-260	287	8	,	,	PUNCT
emaj-260	287	9	and	and	CCONJ
emaj-260	287	10	chavan	chavan	PROPN
emaj-260	287	11	,	,	PUNCT
emaj-260	287	12	d.	d.	PROPN
emaj-260	287	13	s.	s.	PROPN
emaj-260	287	14	(	(	PUNCT
emaj-260	287	15	2013	2013	NUM
emaj-260	287	16	)	)	PUNCT
emaj-260	287	17	,	,	PUNCT
emaj-260	287	18	“	"	PUNCT
emaj-260	287	19	the	the	DET
emaj-260	287	20	effect	effect	NOUN
emaj-260	287	21	of	of	ADP
emaj-260	287	22	the	the	DET
emaj-260	287	23	servicecape	servicecape	NOUN
emaj-260	287	24	on	on	ADP
emaj-260	287	25	service	service	NOUN
emaj-260	287	26	trust	trust	NOUN
emaj-260	287	27	,	,	PUNCT
emaj-260	287	28	customer	customer	NOUN
emaj-260	287	29	satisfaction	satisfaction	NOUN
emaj-260	287	30	,	,	PUNCT
emaj-260	287	31	and	and	CCONJ
emaj-260	287	32	customer	customer	NOUN
emaj-260	287	33	loyalty	loyalty	NOUN
emaj-260	287	34	in	in	ADP
emaj-260	287	35	indian	indian	ADJ
emaj-260	287	36	family	family	NOUN
emaj-260	287	37	restaurant	restaurant	NOUN
emaj-260	287	38	”	"	PUNCT
emaj-260	287	39	,	,	PUNCT
emaj-260	287	40	management	management	NOUN
emaj-260	287	41	review	review	NOUN
emaj-260	287	42	:	:	PUNCT
emaj-260	287	43	an	an	DET
emaj-260	287	44	international	international	ADJ
emaj-260	287	45	journal	journal	NOUN
emaj-260	287	46	,	,	PUNCT
emaj-260	287	47	8(2	8(2	NUM
emaj-260	287	48	)	)	PUNCT
emaj-260	287	49	,	,	PUNCT
emaj-260	287	50	54	54	NUM
emaj-260	287	51	.	.	PUNCT
emaj-260	288	1	wikhamn	wikhamn	ADV
emaj-260	288	2	,	,	PUNCT
emaj-260	288	3	w.	w.	PROPN
emaj-260	288	4	,	,	PUNCT
emaj-260	288	5	armbrecht	armbrecht	NOUN
emaj-260	288	6	,	,	PUNCT
emaj-260	288	7	j.	j.	PROPN
emaj-260	288	8	and	and	CCONJ
emaj-260	288	9	wikhamn	wikhamn	ADV
emaj-260	288	10	,	,	PUNCT
emaj-260	288	11	b.	b.	PROPN
emaj-260	288	12	(	(	PUNCT
emaj-260	288	13	2018	2018	NUM
emaj-260	288	14	)	)	PUNCT
emaj-260	288	15	,	,	PUNCT
emaj-260	288	16	"	"	PUNCT
emaj-260	288	17	innovation	innovation	NOUN
emaj-260	288	18	in	in	ADP
emaj-260	288	19	swedish	swedish	ADJ
emaj-260	288	20	hotels	hotel	NOUN
emaj-260	288	21	"	"	PUNCT
emaj-260	288	22	,	,	PUNCT
emaj-260	288	23	international	international	ADJ
emaj-260	288	24	journal	journal	NOUN
emaj-260	288	25	of	of	ADP
emaj-260	288	26	contemporary	contemporary	PROPN
emaj-260	288	27	hospitality	hospitality	PROPN
emaj-260	288	28	management	management	NOUN
emaj-260	288	29	,	,	PUNCT
emaj-260	288	30	vol	vol	NOUN
emaj-260	288	31	.	.	PROPN
emaj-260	288	32	30	30	NUM
emaj-260	289	1	no	no	NOUN
emaj-260	289	2	.	.	NOUN
emaj-260	290	1	6	6	NUM
emaj-260	290	2	,	,	PUNCT
emaj-260	290	3	pp	pp	ADJ
emaj-260	290	4	.	.	PUNCT
emaj-260	291	1	2481	2481	NUM
emaj-260	291	2	-	-	SYM
emaj-260	291	3	2498	2498	NUM
emaj-260	291	4	.	.	PUNCT
emaj-260	292	1	zomerdijk	zomerdijk	PROPN
emaj-260	292	2	,	,	PUNCT
emaj-260	292	3	l.	l.	PROPN
emaj-260	292	4	g.	g.	PROPN
emaj-260	292	5	,	,	PUNCT
emaj-260	292	6	and	and	CCONJ
emaj-260	292	7	voss	voss	PROPN
emaj-260	292	8	,	,	PUNCT
emaj-260	292	9	c.	c.	PROPN
emaj-260	292	10	a.	a.	PROPN
emaj-260	292	11	(	(	PUNCT
emaj-260	292	12	2010	2010	NUM
emaj-260	292	13	)	)	PUNCT
emaj-260	292	14	,	,	PUNCT
emaj-260	292	15	“	"	PUNCT
emaj-260	292	16	service	service	NOUN
emaj-260	292	17	design	design	NOUN
emaj-260	292	18	for	for	ADP
emaj-260	292	19	experience	experience	NOUN
emaj-260	292	20	-	-	PUNCT
emaj-260	292	21	centric	centric	ADJ
emaj-260	292	22	services	service	NOUN
emaj-260	292	23	”	"	PUNCT
emaj-260	292	24	,	,	PUNCT
emaj-260	292	25	journal	journal	NOUN
emaj-260	292	26	of	of	ADP
emaj-260	292	27	service	service	NOUN
emaj-260	292	28	research	research	NOUN
emaj-260	292	29	,	,	PUNCT
emaj-260	292	30	13(1	13(1	NUM
emaj-260	292	31	)	)	PUNCT
emaj-260	292	32	,	,	PUNCT
emaj-260	292	33	67	67	NUM
emaj-260	292	34	-	-	SYM
emaj-260	292	35	82	82	NUM
emaj-260	292	36	.	.	PUNCT
emaj-260	293	1	https://www.emerald.com/insight/search?q=marios%20theodosiou	https://www.emerald.com/insight/search?q=marios%20theodosiou	PROPN
emaj-260	293	2	https://www.emerald.com/insight/search?q=evangelia%20katsikea	https://www.emerald.com/insight/search?q=evangelia%20katsikea	PROPN
emaj-260	293	3	https://www.emerald.com/insight/publication/issn/0309-0566	https://www.emerald.com/insight/publication/issn/0309-0566	PROPN
emaj-260	293	4	https://www.emerald.com/insight/publication/issn/0309-0566	https://www.emerald.com/insight/publication/issn/0309-0566	PROPN
emaj-260	293	5	https://www.emerald.com/insight/search?q=wajda%20wikhamn	https://www.emerald.com/insight/search?q=wajda%20wikhamn	PROPN
emaj-260	293	6	https://www.emerald.com/insight/search?q=john%20armbrecht	https://www.emerald.com/insight/search?q=john%20armbrecht	PROPN
emaj-260	294	1	https://www.emerald.com/insight/search?q=björn%20remneland%20wikhamn	https://www.emerald.com/insight/search?q=björn%20remneland%20wikhamn	INTJ
emaj-260	294	2	https://www.emerald.com/insight/publication/issn/0959-6119	https://www.emerald.com/insight/publication/issn/0959-6119	NOUN
emaj-260	294	3	https://www.emerald.com/insight/publication/issn/0959-6119	https://www.emerald.com/insight/publication/issn/0959-6119	PROPN
emaj-260	294	4	https://www.emerald.com/insight/publication/issn/0959-6119	https://www.emerald.com/insight/publication/issn/0959-6119	PROPN