id	sid	tid	token	lemma	pos
emaj-303	1	1	volume	volume	NOUN
emaj-303	1	2	7	7	NUM
emaj-303	1	3	no	no	DET
emaj-303	1	4	2	2	NUM
emaj-303	1	5	(	(	PUNCT
emaj-303	1	6	2018	2018	NUM
emaj-303	1	7	)	)	PUNCT
emaj-303	2	1	|	|	ADV
emaj-303	2	2	issn	issn	VERB
emaj-303	2	3	2158	2158	NUM
emaj-303	2	4	-	-	SYM
emaj-303	2	5	8708	8708	NUM
emaj-303	2	6	(	(	PUNCT
emaj-303	2	7	online	online	NOUN
emaj-303	2	8	)	)	PUNCT
emaj-303	2	9	|	|	ADV
emaj-303	2	10	doi	doi	X
emaj-303	2	11	10.5195	10.5195	NUM
emaj-303	2	12	/	/	SYM
emaj-303	2	13	emaj.2018.134	emaj.2018.134	PROPN
emaj-303	3	1	|	|	ADV
emaj-303	3	2	http://emaj.pitt.edu	http://emaj.pitt.edu	AUX
emaj-303	3	3	unveiling	unveil	VERB
emaj-303	3	4	the	the	DET
emaj-303	3	5	potential	potential	NOUN
emaj-303	3	6	and	and	CCONJ
emaj-303	3	7	significance	significance	NOUN
emaj-303	3	8	of	of	ADP
emaj-303	3	9	marketing	marketing	NOUN
emaj-303	3	10	research	research	NOUN
emaj-303	3	11	in	in	ADP
emaj-303	3	12	the	the	DET
emaj-303	3	13	nigerian	nigerian	ADJ
emaj-303	3	14	banking	banking	NOUN
emaj-303	3	15	industry	industry	NOUN
emaj-303	3	16	oshireku	oshireku	PROPN
emaj-303	3	17	vincent	vincent	PROPN
emaj-303	3	18	onivefu	onivefu	PROPN
emaj-303	3	19	university	university	PROPN
emaj-303	3	20	of	of	ADP
emaj-303	3	21	benin	benin	PROPN
emaj-303	3	22	,	,	PUNCT
emaj-303	3	23	nigeria	nigeria	PROPN
emaj-303	4	1	|	|	ADV
emaj-303	4	2	e	e	NOUN
emaj-303	4	3	-	-	NOUN
emaj-303	4	4	mail	mail	NOUN
emaj-303	4	5	:	:	PUNCT
emaj-303	4	6	vincent4ng@gmail.com	vincent4ng@gmail.com	X
emaj-303	4	7	omuya	omuya	PROPN
emaj-303	4	8	stephen	stephen	PROPN
emaj-303	4	9	onivefu	onivefu	PROPN
emaj-303	4	10	university	university	PROPN
emaj-303	4	11	of	of	ADP
emaj-303	4	12	benin	benin	PROPN
emaj-303	4	13	,	,	PUNCT
emaj-303	4	14	nigeria	nigeria	PROPN
emaj-303	5	1	|	|	ADV
emaj-303	5	2	e	e	NOUN
emaj-303	5	3	-	-	NOUN
emaj-303	5	4	mail	mail	NOUN
emaj-303	5	5	:	:	PUNCT
emaj-303	6	1	stephenonivefu@gmail.com	stephenonivefu@gmail.com	PROPN
emaj-303	6	2	adaviriku	adaviriku	PROPN
emaj-303	6	3	john	john	PROPN
emaj-303	6	4	onivefu	onivefu	PROPN
emaj-303	6	5	ambrose	ambrose	PROPN
emaj-303	6	6	alli	alli	PROPN
emaj-303	6	7	university	university	PROPN
emaj-303	6	8	,	,	PUNCT
emaj-303	6	9	nigeria	nigeria	PROPN
emaj-303	7	1	|	|	ADV
emaj-303	7	2	e	e	NOUN
emaj-303	7	3	-	-	NOUN
emaj-303	7	4	mail	mail	NOUN
emaj-303	7	5	:	:	PUNCT
emaj-303	8	1	johnezmy@gmail.com	johnezmy@gmail.com	PROPN
emaj-303	8	2	zainab	zainab	PROPN
emaj-303	8	3	oyioza	oyioza	PROPN
emaj-303	8	4	onivefu	onivefu	PROPN
emaj-303	8	5	osun	osun	PROPN
emaj-303	8	6	state	state	PROPN
emaj-303	8	7	polytechnic	polytechnic	PROPN
emaj-303	8	8	,	,	PUNCT
emaj-303	8	9	nigeria	nigeria	PROPN
emaj-303	8	10	|	|	ADV
emaj-303	8	11	e	e	NOUN
emaj-303	8	12	-	-	NOUN
emaj-303	8	13	mail	mail	NOUN
emaj-303	8	14	:	:	PUNCT
emaj-303	8	15	oyioza9@gmail.com	oyioza9@gmail.com	X
emaj-303	8	16	oziofu	oziofu	PROPN
emaj-303	8	17	blessing	blessing	NOUN
emaj-303	8	18	onivefu	onivefu	INTJ
emaj-303	8	19	delta	delta	PROPN
emaj-303	8	20	state	state	PROPN
emaj-303	8	21	polytechnic	polytechnic	PROPN
emaj-303	8	22	,	,	PUNCT
emaj-303	8	23	nigeria	nigeria	PROPN
emaj-303	8	24	|	|	ADV
emaj-303	8	25	e	e	NOUN
emaj-303	8	26	-	-	NOUN
emaj-303	8	27	mail	mail	NOUN
emaj-303	8	28	:	:	PUNCT
emaj-303	8	29	oziofulessing@gmail.com	oziofulessing@gmail.com	X
emaj-303	8	30	abosede	abosede	PROPN
emaj-303	8	31	mary	mary	PROPN
emaj-303	8	32	latinwo	latinwo	PROPN
emaj-303	8	33	university	university	PROPN
emaj-303	8	34	of	of	ADP
emaj-303	8	35	ibadan	ibadan	PROPN
emaj-303	8	36	,	,	PUNCT
emaj-303	8	37	nigeria	nigeria	PROPN
emaj-303	9	1	|	|	ADV
emaj-303	9	2	e	e	NOUN
emaj-303	9	3	-	-	NOUN
emaj-303	9	4	mail	mail	NOUN
emaj-303	9	5	:	:	PUNCT
emaj-303	9	6	patuwa@live.com	patuwa@live.com	X
emaj-303	10	1	abstract	abstract	ADJ
emaj-303	10	2	this	this	DET
emaj-303	10	3	research	research	NOUN
emaj-303	10	4	aims	aim	VERB
emaj-303	10	5	to	to	PART
emaj-303	10	6	assess	assess	VERB
emaj-303	10	7	the	the	DET
emaj-303	10	8	significance	significance	NOUN
emaj-303	10	9	of	of	ADP
emaj-303	10	10	marketing	marketing	NOUN
emaj-303	10	11	research	research	NOUN
emaj-303	10	12	within	within	ADP
emaj-303	10	13	the	the	DET
emaj-303	10	14	nigerian	nigerian	ADJ
emaj-303	10	15	banking	banking	NOUN
emaj-303	10	16	sector	sector	NOUN
emaj-303	10	17	.	.	PUNCT
emaj-303	11	1	the	the	DET
emaj-303	11	2	study	study	NOUN
emaj-303	11	3	pursues	pursue	VERB
emaj-303	11	4	the	the	DET
emaj-303	11	5	following	following	ADJ
emaj-303	11	6	objectives	objective	NOUN
emaj-303	11	7	:	:	PUNCT
emaj-303	11	8	first	first	ADV
emaj-303	11	9	,	,	PUNCT
emaj-303	11	10	to	to	PART
emaj-303	11	11	appraise	appraise	VERB
emaj-303	11	12	the	the	DET
emaj-303	11	13	potential	potential	NOUN
emaj-303	11	14	of	of	ADP
emaj-303	11	15	marketing	marketing	NOUN
emaj-303	11	16	research	research	NOUN
emaj-303	11	17	as	as	ADP
emaj-303	11	18	a	a	DET
emaj-303	11	19	gauge	gauge	NOUN
emaj-303	11	20	for	for	ADP
emaj-303	11	21	a	a	DET
emaj-303	11	22	firm	firm	NOUN
emaj-303	11	23	's	's	PART
emaj-303	11	24	advancement	advancement	NOUN
emaj-303	11	25	;	;	PUNCT
emaj-303	11	26	second	second	X
emaj-303	11	27	,	,	PUNCT
emaj-303	11	28	to	to	PART
emaj-303	11	29	examine	examine	VERB
emaj-303	11	30	if	if	SCONJ
emaj-303	11	31	marketing	marketing	NOUN
emaj-303	11	32	research	research	NOUN
emaj-303	11	33	contributes	contribute	VERB
emaj-303	11	34	to	to	ADP
emaj-303	11	35	a	a	DET
emaj-303	11	36	firm	firm	NOUN
emaj-303	11	37	's	's	PART
emaj-303	11	38	economic	economic	ADJ
emaj-303	11	39	viability	viability	NOUN
emaj-303	11	40	;	;	PUNCT
emaj-303	11	41	and	and	CCONJ
emaj-303	11	42	third	third	ADV
emaj-303	11	43	,	,	PUNCT
emaj-303	11	44	to	to	PART
emaj-303	11	45	ascertain	ascertain	VERB
emaj-303	11	46	the	the	DET
emaj-303	11	47	extent	extent	NOUN
emaj-303	11	48	of	of	ADP
emaj-303	11	49	customer	customer	NOUN
emaj-303	11	50	satisfaction	satisfaction	NOUN
emaj-303	11	51	achievable	achievable	ADJ
emaj-303	11	52	through	through	ADP
emaj-303	11	53	marketing	marketing	NOUN
emaj-303	11	54	research	research	NOUN
emaj-303	11	55	.	.	PUNCT
emaj-303	12	1	the	the	DET
emaj-303	12	2	research	research	NOUN
emaj-303	12	3	employed	employ	VERB
emaj-303	12	4	a	a	DET
emaj-303	12	5	combined	combine	VERB
emaj-303	12	6	descriptive	descriptive	ADJ
emaj-303	12	7	and	and	CCONJ
emaj-303	12	8	explanatory	explanatory	ADJ
emaj-303	12	9	design	design	NOUN
emaj-303	12	10	.	.	PUNCT
emaj-303	13	1	data	datum	NOUN
emaj-303	13	2	were	be	AUX
emaj-303	13	3	collected	collect	VERB
emaj-303	13	4	through	through	ADP
emaj-303	13	5	questionnaires	questionnaire	NOUN
emaj-303	13	6	and	and	CCONJ
emaj-303	13	7	supplemented	supplement	VERB
emaj-303	13	8	by	by	ADP
emaj-303	13	9	library	library	ADJ
emaj-303	13	10	research	research	NOUN
emaj-303	13	11	.	.	PUNCT
emaj-303	14	1	both	both	DET
emaj-303	14	2	primary	primary	ADJ
emaj-303	14	3	and	and	CCONJ
emaj-303	14	4	secondary	secondary	ADJ
emaj-303	14	5	data	datum	NOUN
emaj-303	14	6	sources	source	NOUN
emaj-303	14	7	were	be	AUX
emaj-303	14	8	utilized	utilize	VERB
emaj-303	14	9	,	,	PUNCT
emaj-303	14	10	and	and	CCONJ
emaj-303	14	11	data	datum	NOUN
emaj-303	14	12	analysis	analysis	NOUN
emaj-303	14	13	employed	employ	VERB
emaj-303	14	14	the	the	DET
emaj-303	14	15	chi	chi	ADJ
emaj-303	14	16	-	-	PUNCT
emaj-303	14	17	square	square	ADJ
emaj-303	14	18	statistical	statistical	ADJ
emaj-303	14	19	method	method	NOUN
emaj-303	14	20	at	at	ADP
emaj-303	14	21	a	a	DET
emaj-303	14	22	5	5	NUM
emaj-303	14	23	%	%	NOUN
emaj-303	14	24	significance	significance	NOUN
emaj-303	14	25	level	level	NOUN
emaj-303	14	26	.	.	PUNCT
emaj-303	15	1	the	the	DET
emaj-303	15	2	results	result	NOUN
emaj-303	15	3	were	be	AUX
emaj-303	15	4	presented	present	VERB
emaj-303	15	5	in	in	ADP
emaj-303	15	6	frequency	frequency	NOUN
emaj-303	15	7	tables	table	NOUN
emaj-303	15	8	and	and	CCONJ
emaj-303	15	9	percentages	percentage	NOUN
emaj-303	15	10	.	.	PUNCT
emaj-303	16	1	the	the	DET
emaj-303	16	2	participants	participant	NOUN
emaj-303	16	3	in	in	ADP
emaj-303	16	4	the	the	DET
emaj-303	16	5	study	study	NOUN
emaj-303	16	6	consisted	consist	VERB
emaj-303	16	7	of	of	ADP
emaj-303	16	8	67	67	NUM
emaj-303	16	9	employees	employee	NOUN
emaj-303	16	10	from	from	ADP
emaj-303	16	11	the	the	DET
emaj-303	16	12	union	union	PROPN
emaj-303	16	13	bank	bank	PROPN
emaj-303	16	14	of	of	ADP
emaj-303	16	15	nigeria	nigeria	PROPN
emaj-303	16	16	benin	benin	PROPN
emaj-303	16	17	branch	branch	PROPN
emaj-303	16	18	.	.	PUNCT
emaj-303	17	1	the	the	DET
emaj-303	17	2	central	central	ADJ
emaj-303	17	3	focus	focus	NOUN
emaj-303	17	4	of	of	ADP
emaj-303	17	5	this	this	DET
emaj-303	17	6	research	research	NOUN
emaj-303	17	7	was	be	AUX
emaj-303	17	8	to	to	PART
emaj-303	17	9	highlight	highlight	VERB
emaj-303	17	10	the	the	DET
emaj-303	17	11	significance	significance	NOUN
emaj-303	17	12	of	of	ADP
emaj-303	17	13	marketing	marketing	NOUN
emaj-303	17	14	research	research	NOUN
emaj-303	17	15	within	within	ADP
emaj-303	17	16	the	the	DET
emaj-303	17	17	nigerian	nigerian	ADJ
emaj-303	17	18	banking	banking	NOUN
emaj-303	17	19	sector	sector	NOUN
emaj-303	17	20	.	.	PUNCT
emaj-303	18	1	the	the	DET
emaj-303	18	2	findings	finding	NOUN
emaj-303	18	3	of	of	ADP
emaj-303	18	4	the	the	DET
emaj-303	18	5	study	study	NOUN
emaj-303	18	6	revealed	reveal	VERB
emaj-303	18	7	that	that	SCONJ
emaj-303	18	8	the	the	DET
emaj-303	18	9	disregard	disregard	NOUN
emaj-303	18	10	for	for	ADP
emaj-303	18	11	marketing	marketing	NOUN
emaj-303	18	12	research	research	NOUN
emaj-303	18	13	has	have	AUX
emaj-303	18	14	precipitated	precipitate	VERB
emaj-303	18	15	the	the	DET
emaj-303	18	16	premature	premature	ADJ
emaj-303	18	17	closure	closure	NOUN
emaj-303	18	18	of	of	ADP
emaj-303	18	19	banks	bank	NOUN
emaj-303	18	20	in	in	ADP
emaj-303	18	21	the	the	DET
emaj-303	18	22	industry	industry	NOUN
emaj-303	18	23	.	.	PUNCT
emaj-303	19	1	moreover	moreover	ADV
emaj-303	19	2	,	,	PUNCT
emaj-303	19	3	the	the	DET
emaj-303	19	4	study	study	NOUN
emaj-303	19	5	demonstrated	demonstrate	VERB
emaj-303	19	6	that	that	SCONJ
emaj-303	19	7	marketing	marketing	NOUN
emaj-303	19	8	research	research	NOUN
emaj-303	19	9	holds	hold	VERB
emaj-303	19	10	the	the	DET
emaj-303	19	11	potential	potential	NOUN
emaj-303	19	12	to	to	PART
emaj-303	19	13	enhance	enhance	VERB
emaj-303	19	14	and	and	CCONJ
emaj-303	19	15	cultivate	cultivate	VERB
emaj-303	19	16	the	the	DET
emaj-303	19	17	banking	banking	NOUN
emaj-303	19	18	sector	sector	NOUN
emaj-303	19	19	.	.	PUNCT
emaj-303	20	1	in	in	ADP
emaj-303	20	2	light	light	NOUN
emaj-303	20	3	of	of	ADP
emaj-303	20	4	these	these	DET
emaj-303	20	5	findings	finding	NOUN
emaj-303	20	6	,	,	PUNCT
emaj-303	20	7	it	it	PRON
emaj-303	20	8	is	be	AUX
emaj-303	20	9	recommended	recommend	VERB
emaj-303	20	10	that	that	SCONJ
emaj-303	20	11	banks	bank	NOUN
emaj-303	20	12	should	should	AUX
emaj-303	20	13	proactively	proactively	ADV
emaj-303	20	14	engage	engage	VERB
emaj-303	20	15	in	in	ADP
emaj-303	20	16	marketing	marketing	NOUN
emaj-303	20	17	research	research	NOUN
emaj-303	20	18	to	to	PART
emaj-303	20	19	foster	foster	VERB
emaj-303	20	20	the	the	DET
emaj-303	20	21	growth	growth	NOUN
emaj-303	20	22	and	and	CCONJ
emaj-303	20	23	development	development	NOUN
emaj-303	20	24	of	of	ADP
emaj-303	20	25	the	the	DET
emaj-303	20	26	banking	banking	NOUN
emaj-303	20	27	industry	industry	NOUN
emaj-303	20	28	.	.	PUNCT
emaj-303	21	1	keywords	keyword	NOUN
emaj-303	21	2	:	:	PUNCT
emaj-303	21	3	marketing	marketing	NOUN
emaj-303	21	4	,	,	PUNCT
emaj-303	21	5	marketing	marketing	NOUN
emaj-303	21	6	research	research	NOUN
emaj-303	21	7	,	,	PUNCT
emaj-303	21	8	banking	banking	NOUN
emaj-303	21	9	products	product	NOUN
emaj-303	21	10	,	,	PUNCT
emaj-303	21	11	customer	customer	NOUN
emaj-303	21	12	satisfaction	satisfaction	NOUN
emaj-303	21	13	,	,	PUNCT
emaj-303	21	14	nigeria	nigeria	PROPN
emaj-303	21	15	new	new	ADJ
emaj-303	21	16	articles	article	NOUN
emaj-303	21	17	in	in	ADP
emaj-303	21	18	this	this	DET
emaj-303	21	19	journal	journal	NOUN
emaj-303	21	20	are	be	AUX
emaj-303	21	21	licensed	license	VERB
emaj-303	21	22	under	under	ADP
emaj-303	21	23	a	a	DET
emaj-303	21	24	creative	creative	ADJ
emaj-303	21	25	commons	common	NOUN
emaj-303	21	26	attribution	attribution	NOUN
emaj-303	21	27	3.0	3.0	NUM
emaj-303	21	28	united	unite	VERB
emaj-303	21	29	states	states	PROPN
emaj-303	21	30	license	license	NOUN
emaj-303	21	31	.	.	PUNCT
emaj-303	22	1	this	this	DET
emaj-303	22	2	journal	journal	NOUN
emaj-303	22	3	is	be	AUX
emaj-303	22	4	published	publish	VERB
emaj-303	22	5	by	by	ADP
emaj-303	22	6	the	the	DET
emaj-303	22	7	university	university	NOUN
emaj-303	22	8	library	library	NOUN
emaj-303	22	9	system	system	NOUN
emaj-303	22	10	of	of	ADP
emaj-303	22	11	the	the	DET
emaj-303	22	12	university	university	PROPN
emaj-303	22	13	of	of	ADP
emaj-303	22	14	pittsburgh	pittsburgh	PROPN
emaj-303	22	15	as	as	ADP
emaj-303	22	16	part	part	NOUN
emaj-303	22	17	of	of	ADP
emaj-303	22	18	its	its	PRON
emaj-303	22	19	d	d	NOUN
emaj-303	22	20	-	-	PUNCT
emaj-303	22	21	scribe	scribe	VERB
emaj-303	22	22	digital	digital	ADJ
emaj-303	22	23	publishing	publishing	NOUN
emaj-303	22	24	program	program	NOUN
emaj-303	22	25	,	,	PUNCT
emaj-303	22	26	and	and	CCONJ
emaj-303	22	27	is	be	AUX
emaj-303	22	28	cosponsored	cosponsor	VERB
emaj-303	22	29	by	by	ADP
emaj-303	22	30	the	the	DET
emaj-303	22	31	university	university	PROPN
emaj-303	22	32	of	of	ADP
emaj-303	22	33	pittsburgh	pittsburgh	PROPN
emaj-303	22	34	press	press	NOUN
emaj-303	22	35	.	.	PUNCT
emaj-303	23	1	volume	volume	NOUN
emaj-303	23	2	13	13	NUM
emaj-303	23	3	no	no	DET
emaj-303	23	4	2	2	NUM
emaj-303	23	5	(	(	PUNCT
emaj-303	23	6	2023	2023	NUM
emaj-303	23	7	)	)	PUNCT
emaj-303	23	8	|	|	ADV
emaj-303	23	9	issn	issn	VERB
emaj-303	23	10	2158	2158	NUM
emaj-303	23	11	-	-	SYM
emaj-303	23	12	8708	8708	NUM
emaj-303	23	13	(	(	PUNCT
emaj-303	23	14	online	online	NOUN
emaj-303	23	15	)	)	PUNCT
emaj-303	23	16	|	|	ADV
emaj-303	23	17	doi	doi	X
emaj-303	23	18	10.5195	10.5195	NUM
emaj-303	23	19	/	/	SYM
emaj-303	23	20	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	24	1	|	|	NOUN
emaj-303	24	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-303	25	1	|	|	ADV
emaj-303	25	2	mailto:vincent4ng@gmail.com	mailto:vincent4ng@gmail.com	X
emaj-303	25	3	mailto:oziofulessing@gmail.com	mailto:oziofulessing@gmail.com	PROPN
emaj-303	25	4	http://www.library.pitt.edu/	http://www.library.pitt.edu/	PROPN
emaj-303	25	5	http://www.pitt.edu/	http://www.pitt.edu/	NOUN
emaj-303	25	6	http://www.library.pitt.edu/articles/digpubtype/index.html	http://www.library.pitt.edu/articles/digpubtype/index.html	X
emaj-303	25	7	http://www.upress.pitt.edu/upressindex.aspx	http://www.upress.pitt.edu/upressindex.aspx	NUM
emaj-303	25	8	http://creativecommons.org/licenses/by/3.0/us/	http://creativecommons.org/licenses/by/3.0/us/	NOUN
emaj-303	25	9	volume	volume	NOUN
emaj-303	25	10	13	13	NUM
emaj-303	25	11	no	no	DET
emaj-303	25	12	2	2	NUM
emaj-303	25	13	(	(	PUNCT
emaj-303	25	14	2023	2023	NUM
emaj-303	25	15	)	)	PUNCT
emaj-303	25	16	|	|	ADV
emaj-303	25	17	issn	issn	VERB
emaj-303	25	18	2158	2158	NUM
emaj-303	25	19	-	-	SYM
emaj-303	25	20	8708	8708	NUM
emaj-303	25	21	(	(	PUNCT
emaj-303	25	22	online	online	NOUN
emaj-303	25	23	)	)	PUNCT
emaj-303	25	24	|	|	ADV
emaj-303	25	25	doi	doi	X
emaj-303	25	26	10.5195	10.5195	NUM
emaj-303	25	27	/	/	SYM
emaj-303	25	28	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	25	29	|	|	ADV
emaj-303	25	30	http://emaj.pitt.edu	http://emaj.pitt.edu	AUX
emaj-303	25	31	unveiling	unveil	VERB
emaj-303	25	32	the	the	DET
emaj-303	25	33	potential	potential	NOUN
emaj-303	25	34	and	and	CCONJ
emaj-303	25	35	significance	significance	NOUN
emaj-303	25	36	of	of	ADP
emaj-303	25	37	marketing	marketing	NOUN
emaj-303	25	38	research	research	NOUN
emaj-303	25	39	in	in	ADP
emaj-303	25	40	the	the	DET
emaj-303	25	41	nigerian	nigerian	ADJ
emaj-303	25	42	banking	banking	NOUN
emaj-303	25	43	industry	industry	NOUN
emaj-303	25	44	page	page	NOUN
emaj-303	25	45	|2|	|2|	ADJ
emaj-303	25	46	emerging	emerge	VERB
emaj-303	25	47	markets	market	NOUN
emaj-303	25	48	journal	journal	NOUN
emaj-303	25	49	unveiling	unveil	VERB
emaj-303	25	50	the	the	DET
emaj-303	25	51	potential	potential	NOUN
emaj-303	25	52	and	and	CCONJ
emaj-303	25	53	significance	significance	NOUN
emaj-303	25	54	of	of	ADP
emaj-303	25	55	marketing	marketing	NOUN
emaj-303	25	56	research	research	NOUN
emaj-303	25	57	in	in	ADP
emaj-303	25	58	the	the	DET
emaj-303	25	59	nigerian	nigerian	ADJ
emaj-303	25	60	banking	banking	NOUN
emaj-303	25	61	industry	industry	NOUN
emaj-303	25	62	oshireku	oshireku	PROPN
emaj-303	25	63	vincent	vincent	PROPN
emaj-303	26	1	onivefu	onivefu	PROPN
emaj-303	26	2	omuya	omuya	PROPN
emaj-303	26	3	stephen	stephen	PROPN
emaj-303	26	4	onivefu	onivefu	PROPN
emaj-303	26	5	adaviriku	adaviriku	PROPN
emaj-303	26	6	john	john	PROPN
emaj-303	26	7	onivefu	onivefu	PROPN
emaj-303	26	8	zainab	zainab	PROPN
emaj-303	26	9	oyioza	oyioza	PROPN
emaj-303	27	1	onivefu	onivefu	INTJ
emaj-303	27	2	oziofu	oziofu	PROPN
emaj-303	27	3	blessing	blessing	PROPN
emaj-303	27	4	onivefu	onivefu	INTJ
emaj-303	27	5	abosede	abosede	PROPN
emaj-303	27	6	mary	mary	PROPN
emaj-303	27	7	latinwo	latinwo	PROPN
emaj-303	27	8	i.	i.	PROPN
emaj-303	27	9	introduction	introduction	PROPN
emaj-303	27	10	background	background	NOUN
emaj-303	27	11	of	of	ADP
emaj-303	27	12	the	the	DET
emaj-303	27	13	study	study	NOUN
emaj-303	27	14	marketing	marketing	NOUN
emaj-303	27	15	research	research	NOUN
emaj-303	27	16	involves	involve	VERB
emaj-303	27	17	a	a	DET
emaj-303	27	18	methodical	methodical	ADJ
emaj-303	27	19	process	process	NOUN
emaj-303	27	20	of	of	ADP
emaj-303	27	21	gathering	gathering	NOUN
emaj-303	27	22	,	,	PUNCT
emaj-303	27	23	analyzing	analyze	VERB
emaj-303	27	24	and	and	CCONJ
emaj-303	27	25	interpreting	interpret	VERB
emaj-303	27	26	pertinent	pertinent	ADJ
emaj-303	27	27	data	datum	NOUN
emaj-303	27	28	about	about	ADP
emaj-303	27	29	customers	customer	NOUN
emaj-303	27	30	,	,	PUNCT
emaj-303	27	31	markets	market	NOUN
emaj-303	27	32	and	and	CCONJ
emaj-303	27	33	competitive	competitive	ADJ
emaj-303	27	34	landscapes	landscape	NOUN
emaj-303	27	35	to	to	PART
emaj-303	27	36	inform	inform	VERB
emaj-303	27	37	decisions	decision	NOUN
emaj-303	27	38	on	on	ADP
emaj-303	27	39	product	product	NOUN
emaj-303	27	40	offerings	offering	NOUN
emaj-303	27	41	,	,	PUNCT
emaj-303	27	42	customer	customer	NOUN
emaj-303	27	43	preferences	preference	NOUN
emaj-303	27	44	,	,	PUNCT
emaj-303	27	45	communication	communication	NOUN
emaj-303	27	46	strategies	strategy	NOUN
emaj-303	27	47	and	and	CCONJ
emaj-303	27	48	overall	overall	ADJ
emaj-303	27	49	marketing	marketing	NOUN
emaj-303	27	50	initiatives	initiative	NOUN
emaj-303	27	51	.	.	PUNCT
emaj-303	28	1	this	this	DET
emaj-303	28	2	practice	practice	NOUN
emaj-303	28	3	enables	enable	VERB
emaj-303	28	4	banks	bank	NOUN
emaj-303	28	5	to	to	PART
emaj-303	28	6	gain	gain	VERB
emaj-303	28	7	a	a	DET
emaj-303	28	8	deeper	deep	ADJ
emaj-303	28	9	understanding	understanding	NOUN
emaj-303	28	10	of	of	ADP
emaj-303	28	11	their	their	PRON
emaj-303	28	12	target	target	NOUN
emaj-303	28	13	audience	audience	NOUN
emaj-303	28	14	,	,	PUNCT
emaj-303	28	15	customize	customize	VERB
emaj-303	28	16	their	their	PRON
emaj-303	28	17	services	service	NOUN
emaj-303	28	18	and	and	CCONJ
emaj-303	28	19	formulate	formulate	VERB
emaj-303	28	20	effective	effective	ADJ
emaj-303	28	21	marketing	marketing	NOUN
emaj-303	28	22	strategies	strategy	NOUN
emaj-303	28	23	.	.	PUNCT
emaj-303	29	1	these	these	DET
emaj-303	29	2	strategies	strategy	NOUN
emaj-303	29	3	are	be	AUX
emaj-303	29	4	aimed	aim	VERB
emaj-303	29	5	at	at	ADP
emaj-303	29	6	attracting	attract	VERB
emaj-303	29	7	and	and	CCONJ
emaj-303	29	8	retaining	retain	VERB
emaj-303	29	9	customers	customer	NOUN
emaj-303	29	10	,	,	PUNCT
emaj-303	29	11	optimizing	optimize	VERB
emaj-303	29	12	customer	customer	NOUN
emaj-303	29	13	satisfaction	satisfaction	NOUN
emaj-303	29	14	and	and	CCONJ
emaj-303	29	15	improving	improve	VERB
emaj-303	29	16	their	their	PRON
emaj-303	29	17	competitive	competitive	ADJ
emaj-303	29	18	stance	stance	NOUN
emaj-303	29	19	within	within	ADP
emaj-303	29	20	the	the	DET
emaj-303	29	21	financial	financial	ADJ
emaj-303	29	22	sector	sector	NOUN
emaj-303	29	23	(	(	PUNCT
emaj-303	29	24	lawlane	lawlane	NOUN
emaj-303	29	25	,	,	PUNCT
emaj-303	29	26	2023	2023	NUM
emaj-303	29	27	)	)	PUNCT
emaj-303	29	28	.	.	PUNCT
emaj-303	30	1	the	the	DET
emaj-303	30	2	african	african	ADJ
emaj-303	30	3	banking	banking	NOUN
emaj-303	30	4	corporation	corporation	NOUN
emaj-303	30	5	,	,	PUNCT
emaj-303	30	6	which	which	PRON
emaj-303	30	7	established	establish	VERB
emaj-303	30	8	its	its	PRON
emaj-303	30	9	inaugural	inaugural	ADJ
emaj-303	30	10	branch	branch	NOUN
emaj-303	30	11	in	in	ADP
emaj-303	30	12	lagos	lago	NOUN
emaj-303	30	13	in	in	ADP
emaj-303	30	14	1892	1892	NUM
emaj-303	30	15	,	,	PUNCT
emaj-303	30	16	marked	mark	VERB
emaj-303	30	17	the	the	DET
emaj-303	30	18	initial	initial	ADJ
emaj-303	30	19	entry	entry	NOUN
emaj-303	30	20	into	into	ADP
emaj-303	30	21	the	the	DET
emaj-303	30	22	banking	banking	NOUN
emaj-303	30	23	sector	sector	NOUN
emaj-303	30	24	.	.	PUNCT
emaj-303	31	1	this	this	DET
emaj-303	31	2	institution	institution	NOUN
emaj-303	31	3	was	be	AUX
emaj-303	31	4	established	establish	VERB
emaj-303	31	5	by	by	ADP
emaj-303	31	6	colonial	colonial	ADJ
emaj-303	31	7	powers	power	NOUN
emaj-303	31	8	primarily	primarily	ADV
emaj-303	31	9	to	to	PART
emaj-303	31	10	serve	serve	VERB
emaj-303	31	11	their	their	PRON
emaj-303	31	12	trading	trading	NOUN
emaj-303	31	13	interests	interest	NOUN
emaj-303	31	14	in	in	ADP
emaj-303	31	15	british	british	PROPN
emaj-303	31	16	-	-	PUNCT
emaj-303	31	17	colonized	colonize	VERB
emaj-303	31	18	nigeria	nigeria	PROPN
emaj-303	31	19	.	.	PUNCT
emaj-303	32	1	subsequently	subsequently	ADV
emaj-303	32	2	,	,	PUNCT
emaj-303	32	3	additional	additional	ADJ
emaj-303	32	4	banks	bank	NOUN
emaj-303	32	5	emerged	emerge	VERB
emaj-303	32	6	,	,	PUNCT
emaj-303	32	7	including	include	VERB
emaj-303	32	8	the	the	DET
emaj-303	32	9	british	british	PROPN
emaj-303	32	10	bank	bank	PROPN
emaj-303	32	11	for	for	ADP
emaj-303	32	12	west	west	PROPN
emaj-303	32	13	africa	africa	PROPN
emaj-303	32	14	(	(	PUNCT
emaj-303	32	15	now	now	ADV
emaj-303	32	16	first	first	PROPN
emaj-303	32	17	bank	bank	PROPN
emaj-303	32	18	of	of	ADP
emaj-303	32	19	nigeria	nigeria	PROPN
emaj-303	32	20	plc	plc	PROPN
emaj-303	32	21	)	)	PUNCT
emaj-303	32	22	in	in	ADP
emaj-303	32	23	1894	1894	NUM
emaj-303	32	24	,	,	PUNCT
emaj-303	32	25	as	as	ADV
emaj-303	32	26	well	well	ADV
emaj-303	32	27	as	as	ADP
emaj-303	32	28	various	various	ADJ
emaj-303	32	29	branches	branch	NOUN
emaj-303	32	30	of	of	ADP
emaj-303	32	31	barclay	barclay	PROPN
emaj-303	32	32	’s	’s	PART
emaj-303	32	33	banks	bank	NOUN
emaj-303	32	34	.	.	PUNCT
emaj-303	33	1	the	the	DET
emaj-303	33	2	dominion	dominion	NOUN
emaj-303	33	3	colonial	colonial	NOUN
emaj-303	33	4	and	and	CCONJ
emaj-303	33	5	overseas	overseas	ADJ
emaj-303	33	6	bank	bank	PROPN
emaj-303	33	7	(	(	PUNCT
emaj-303	33	8	d.c.o	d.c.o	PROPN
emaj-303	33	9	)	)	PUNCT
emaj-303	33	10	,	,	PUNCT
emaj-303	33	11	now	now	ADV
emaj-303	33	12	union	union	PROPN
emaj-303	33	13	bank	bank	PROPN
emaj-303	33	14	of	of	ADP
emaj-303	33	15	nigeria	nigeria	PROPN
emaj-303	33	16	plc	plc	PROPN
emaj-303	33	17	,	,	PUNCT
emaj-303	33	18	also	also	ADV
emaj-303	33	19	emerged	emerge	VERB
emaj-303	33	20	from	from	ADP
emaj-303	33	21	this	this	DET
emaj-303	33	22	era	era	NOUN
emaj-303	33	23	(	(	PUNCT
emaj-303	33	24	lawlane	lawlane	NOUN
emaj-303	33	25	,	,	PUNCT
emaj-303	33	26	2023	2023	NUM
emaj-303	33	27	)	)	PUNCT
emaj-303	33	28	.	.	PUNCT
emaj-303	34	1	the	the	DET
emaj-303	34	2	domination	domination	NOUN
emaj-303	34	3	of	of	ADP
emaj-303	34	4	the	the	DET
emaj-303	34	5	banking	banking	NOUN
emaj-303	34	6	landscape	landscape	NOUN
emaj-303	34	7	by	by	ADP
emaj-303	34	8	expatriate	expatriate	ADJ
emaj-303	34	9	banks	bank	NOUN
emaj-303	34	10	,	,	PUNCT
emaj-303	34	11	especially	especially	ADV
emaj-303	34	12	the	the	DET
emaj-303	34	13	british	british	ADJ
emaj-303	34	14	and	and	CCONJ
emaj-303	34	15	french	french	ADJ
emaj-303	34	16	establishments	establishment	NOUN
emaj-303	34	17	from	from	ADP
emaj-303	34	18	1949	1949	NUM
emaj-303	34	19	,	,	PUNCT
emaj-303	34	20	often	often	ADV
emaj-303	34	21	exhibited	exhibit	VERB
emaj-303	34	22	discriminatory	discriminatory	ADJ
emaj-303	34	23	practices	practice	NOUN
emaj-303	34	24	against	against	ADP
emaj-303	34	25	indigenous	indigenous	ADJ
emaj-303	34	26	clientele	clientele	NOUN
emaj-303	34	27	.	.	PUNCT
emaj-303	35	1	this	this	DET
emaj-303	35	2	bias	bias	NOUN
emaj-303	35	3	towards	towards	ADP
emaj-303	35	4	foreign	foreign	ADJ
emaj-303	35	5	banks	bank	NOUN
emaj-303	35	6	fueled	fuel	VERB
emaj-303	35	7	the	the	DET
emaj-303	35	8	demand	demand	NOUN
emaj-303	35	9	for	for	ADP
emaj-303	35	10	indigenous	indigenous	ADJ
emaj-303	35	11	banks	bank	NOUN
emaj-303	35	12	,	,	PUNCT
emaj-303	35	13	resulting	result	VERB
emaj-303	35	14	in	in	ADP
emaj-303	35	15	initiatives	initiative	NOUN
emaj-303	35	16	led	lead	VERB
emaj-303	35	17	by	by	ADP
emaj-303	35	18	nigerian	nigerian	ADJ
emaj-303	35	19	activists	activist	NOUN
emaj-303	35	20	in	in	ADP
emaj-303	35	21	the	the	DET
emaj-303	35	22	1930s-1940s	1930s-1940s	NUM
emaj-303	35	23	to	to	PART
emaj-303	35	24	establish	establish	VERB
emaj-303	35	25	domestic	domestic	ADJ
emaj-303	35	26	banks	bank	NOUN
emaj-303	35	27	that	that	PRON
emaj-303	35	28	could	could	AUX
emaj-303	35	29	offer	offer	VERB
emaj-303	35	30	quality	quality	NOUN
emaj-303	35	31	services	service	NOUN
emaj-303	35	32	to	to	ADP
emaj-303	35	33	the	the	DET
emaj-303	35	34	local	local	ADJ
emaj-303	35	35	population	population	NOUN
emaj-303	35	36	(	(	PUNCT
emaj-303	35	37	uche	uche	PROPN
emaj-303	35	38	,	,	PUNCT
emaj-303	35	39	2017	2017	NUM
emaj-303	35	40	)	)	PUNCT
emaj-303	35	41	.	.	PUNCT
emaj-303	36	1	this	this	DET
emaj-303	36	2	movement	movement	NOUN
emaj-303	36	3	gained	gain	VERB
emaj-303	36	4	momentum	momentum	NOUN
emaj-303	36	5	in	in	ADP
emaj-303	36	6	the	the	DET
emaj-303	36	7	1940s	1940	NOUN
emaj-303	36	8	,	,	PUNCT
emaj-303	36	9	leading	lead	VERB
emaj-303	36	10	to	to	ADP
emaj-303	36	11	the	the	DET
emaj-303	36	12	establishment	establishment	NOUN
emaj-303	36	13	of	of	ADP
emaj-303	36	14	numerous	numerous	ADJ
emaj-303	36	15	banks	bank	NOUN
emaj-303	36	16	in	in	ADP
emaj-303	36	17	nigeria	nigeria	PROPN
emaj-303	36	18	.	.	PUNCT
emaj-303	37	1	the	the	DET
emaj-303	37	2	significance	significance	NOUN
emaj-303	37	3	of	of	ADP
emaj-303	37	4	the	the	DET
emaj-303	37	5	banking	banking	NOUN
emaj-303	37	6	sector	sector	NOUN
emaj-303	37	7	gained	gain	VERB
emaj-303	37	8	further	further	ADJ
emaj-303	37	9	prominence	prominence	NOUN
emaj-303	37	10	with	with	ADP
emaj-303	37	11	the	the	DET
emaj-303	37	12	establishment	establishment	NOUN
emaj-303	37	13	of	of	ADP
emaj-303	37	14	the	the	DET
emaj-303	37	15	central	central	ADJ
emaj-303	37	16	bank	bank	PROPN
emaj-303	37	17	of	of	ADP
emaj-303	37	18	nigeria	nigeria	PROPN
emaj-303	37	19	(	(	PUNCT
emaj-303	37	20	cbn	cbn	PROPN
emaj-303	37	21	)	)	PUNCT
emaj-303	37	22	in	in	ADP
emaj-303	37	23	july	july	PROPN
emaj-303	37	24	1958	1958	NUM
emaj-303	37	25	,	,	PUNCT
emaj-303	37	26	following	follow	VERB
emaj-303	37	27	the	the	DET
emaj-303	37	28	enactment	enactment	NOUN
emaj-303	37	29	of	of	ADP
emaj-303	37	30	the	the	DET
emaj-303	37	31	cbn	cbn	PROPN
emaj-303	37	32	ordinance	ordinance	NOUN
emaj-303	37	33	.	.	PUNCT
emaj-303	38	1	the	the	DET
emaj-303	38	2	growth	growth	NOUN
emaj-303	38	3	of	of	ADP
emaj-303	38	4	the	the	DET
emaj-303	38	5	banking	banking	NOUN
emaj-303	38	6	industry	industry	NOUN
emaj-303	38	7	intensified	intensify	VERB
emaj-303	38	8	due	due	ADP
emaj-303	38	9	to	to	ADP
emaj-303	38	10	the	the	DET
emaj-303	38	11	efforts	effort	NOUN
emaj-303	38	12	of	of	ADP
emaj-303	38	13	various	various	ADJ
emaj-303	38	14	regional	regional	ADJ
emaj-303	38	15	governments	government	NOUN
emaj-303	38	16	and	and	CCONJ
emaj-303	38	17	cooperative	cooperative	ADJ
emaj-303	38	18	movements	movement	NOUN
emaj-303	38	19	,	,	PUNCT
emaj-303	38	20	which	which	PRON
emaj-303	38	21	established	establish	VERB
emaj-303	38	22	banks	bank	NOUN
emaj-303	38	23	to	to	PART
emaj-303	38	24	stimulate	stimulate	VERB
emaj-303	38	25	economic	economic	ADJ
emaj-303	38	26	development	development	NOUN
emaj-303	38	27	at	at	ADP
emaj-303	38	28	both	both	CCONJ
emaj-303	38	29	regional	regional	ADJ
emaj-303	38	30	and	and	CCONJ
emaj-303	38	31	national	national	ADJ
emaj-303	38	32	levels	level	NOUN
emaj-303	38	33	.	.	PUNCT
emaj-303	39	1	notably	notably	ADV
emaj-303	39	2	,	,	PUNCT
emaj-303	39	3	the	the	DET
emaj-303	39	4	indigenization	indigenization	NOUN
emaj-303	39	5	policy	policy	NOUN
emaj-303	39	6	of	of	ADP
emaj-303	39	7	the	the	DET
emaj-303	39	8	early	early	ADJ
emaj-303	39	9	1970s	1970	NOUN
emaj-303	39	10	played	play	VERB
emaj-303	39	11	a	a	DET
emaj-303	39	12	crucial	crucial	ADJ
emaj-303	39	13	role	role	NOUN
emaj-303	39	14	in	in	ADP
emaj-303	39	15	expanding	expand	VERB
emaj-303	39	16	the	the	DET
emaj-303	39	17	banking	banking	NOUN
emaj-303	39	18	landscape	landscape	NOUN
emaj-303	39	19	.	.	PUNCT
emaj-303	40	1	by	by	ADP
emaj-303	40	2	the	the	DET
emaj-303	40	3	end	end	NOUN
emaj-303	40	4	of	of	ADP
emaj-303	40	5	1981	1981	NUM
emaj-303	40	6	,	,	PUNCT
emaj-303	40	7	nigeria	nigeria	PROPN
emaj-303	40	8	had	have	VERB
emaj-303	40	9	27	27	NUM
emaj-303	40	10	banks	bank	NOUN
emaj-303	40	11	operating	operate	VERB
emaj-303	40	12	1,213	1,213	NUM
emaj-303	40	13	branches	branch	NOUN
emaj-303	40	14	.	.	PUNCT
emaj-303	41	1	this	this	DET
emaj-303	41	2	growth	growth	NOUN
emaj-303	41	3	and	and	CCONJ
emaj-303	41	4	sustainability	sustainability	NOUN
emaj-303	41	5	of	of	ADP
emaj-303	41	6	the	the	DET
emaj-303	41	7	banking	banking	NOUN
emaj-303	41	8	industry	industry	NOUN
emaj-303	41	9	can	can	AUX
emaj-303	41	10	be	be	AUX
emaj-303	41	11	attributed	attribute	VERB
emaj-303	41	12	to	to	ADP
emaj-303	41	13	the	the	DET
emaj-303	41	14	practice	practice	NOUN
emaj-303	41	15	of	of	ADP
emaj-303	41	16	marketing	marketing	NOUN
emaj-303	41	17	research	research	NOUN
emaj-303	41	18	.	.	PUNCT
emaj-303	42	1	an	an	DET
emaj-303	42	2	organized	organize	VERB
emaj-303	42	3	method	method	NOUN
emaj-303	42	4	for	for	ADP
emaj-303	42	5	addressing	address	VERB
emaj-303	42	6	contemporary	contemporary	ADJ
emaj-303	42	7	business	business	NOUN
emaj-303	42	8	management	management	NOUN
emaj-303	42	9	challenges	challenge	NOUN
emaj-303	42	10	is	be	AUX
emaj-303	42	11	imperative	imperative	ADJ
emaj-303	42	12	.	.	PUNCT
emaj-303	43	1	among	among	ADP
emaj-303	43	2	management	management	NOUN
emaj-303	43	3	's	's	PART
emaj-303	43	4	core	core	NOUN
emaj-303	43	5	functions	function	NOUN
emaj-303	43	6	,	,	PUNCT
emaj-303	43	7	decision	decision	NOUN
emaj-303	43	8	-	-	PUNCT
emaj-303	43	9	making	making	NOUN
emaj-303	43	10	stands	stand	VERB
emaj-303	43	11	out	out	ADP
emaj-303	43	12	.	.	PUNCT
emaj-303	44	1	particularly	particularly	ADV
emaj-303	44	2	intricate	intricate	ADJ
emaj-303	44	3	are	be	AUX
emaj-303	44	4	marketing	marketing	NOUN
emaj-303	44	5	decisions	decision	NOUN
emaj-303	44	6	,	,	PUNCT
emaj-303	44	7	whose	whose	DET
emaj-303	44	8	repercussions	repercussion	NOUN
emaj-303	44	9	reverberate	reverberate	VERB
emaj-303	44	10	throughout	throughout	ADP
emaj-303	44	11	the	the	DET
emaj-303	44	12	business	business	NOUN
emaj-303	44	13	landscape	landscape	NOUN
emaj-303	44	14	.	.	PUNCT
emaj-303	45	1	the	the	DET
emaj-303	45	2	vital	vital	ADJ
emaj-303	45	3	role	role	NOUN
emaj-303	45	4	of	of	ADP
emaj-303	45	5	marketing	marketing	NOUN
emaj-303	45	6	research	research	NOUN
emaj-303	45	7	in	in	ADP
emaj-303	45	8	providing	provide	VERB
emaj-303	45	9	a	a	DET
emaj-303	45	10	framework	framework	NOUN
emaj-303	45	11	is	be	AUX
emaj-303	45	12	underscored	underscore	VERB
emaj-303	45	13	by	by	ADP
emaj-303	45	14	its	its	PRON
emaj-303	45	15	pivotal	pivotal	ADJ
emaj-303	45	16	contribution	contribution	NOUN
emaj-303	45	17	to	to	ADP
emaj-303	45	18	the	the	DET
emaj-303	45	19	growth	growth	NOUN
emaj-303	45	20	and	and	CCONJ
emaj-303	45	21	progress	progress	NOUN
emaj-303	45	22	of	of	ADP
emaj-303	45	23	organizations	organization	NOUN
emaj-303	45	24	(	(	PUNCT
emaj-303	45	25	uche	uche	PROPN
emaj-303	45	26	,	,	PUNCT
emaj-303	45	27	2010	2010	NUM
emaj-303	45	28	;	;	PUNCT
emaj-303	45	29	olukayode	olukayode	ADJ
emaj-303	45	30	,	,	PUNCT
emaj-303	45	31	2022	2022	NUM
emaj-303	45	32	)	)	PUNCT
emaj-303	45	33	.	.	PUNCT
emaj-303	46	1	in	in	ADP
emaj-303	46	2	recent	recent	ADJ
emaj-303	46	3	times	time	NOUN
emaj-303	46	4	,	,	PUNCT
emaj-303	46	5	recognition	recognition	NOUN
emaj-303	46	6	of	of	ADP
emaj-303	46	7	marketing	marketing	NOUN
emaj-303	46	8	research	research	NOUN
emaj-303	46	9	's	's	PART
emaj-303	46	10	influence	influence	NOUN
emaj-303	46	11	on	on	ADP
emaj-303	46	12	product	product	NOUN
emaj-303	46	13	planning	planning	NOUN
emaj-303	46	14	and	and	CCONJ
emaj-303	46	15	development	development	NOUN
emaj-303	46	16	within	within	ADP
emaj-303	46	17	banks	bank	NOUN
emaj-303	46	18	has	have	AUX
emaj-303	46	19	surged	surge	VERB
emaj-303	46	20	.	.	PUNCT
emaj-303	47	1	notably	notably	ADV
emaj-303	47	2	,	,	PUNCT
emaj-303	47	3	the	the	DET
emaj-303	47	4	american	american	PROPN
emaj-303	47	5	marketing	marketing	PROPN
emaj-303	47	6	association	association	PROPN
emaj-303	47	7	(	(	PUNCT
emaj-303	47	8	ama	ama	NOUN
emaj-303	47	9	)	)	PUNCT
emaj-303	47	10	determined	determine	VERB
emaj-303	47	11	that	that	SCONJ
emaj-303	47	12	over	over	ADP
emaj-303	47	13	73	73	NUM
emaj-303	47	14	percent	percent	NOUN
emaj-303	47	15	of	of	ADP
emaj-303	47	16	larger	large	ADJ
emaj-303	47	17	companies	company	NOUN
emaj-303	47	18	possess	possess	VERB
emaj-303	47	19	their	their	PRON
emaj-303	47	20	own	own	ADJ
emaj-303	47	21	marketing	marketing	NOUN
emaj-303	47	22	research	research	NOUN
emaj-303	47	23	divisions	division	NOUN
emaj-303	47	24	.	.	PUNCT
emaj-303	48	1	this	this	DET
emaj-303	48	2	prominence	prominence	NOUN
emaj-303	48	3	has	have	AUX
emaj-303	48	4	materialized	materialize	VERB
emaj-303	48	5	in	in	ADP
emaj-303	48	6	the	the	DET
emaj-303	48	7	past	past	ADJ
emaj-303	48	8	five	five	NUM
emaj-303	48	9	years	year	NOUN
emaj-303	48	10	.	.	PUNCT
emaj-303	49	1	concurrently	concurrently	ADV
emaj-303	49	2	,	,	PUNCT
emaj-303	49	3	catering	cater	VERB
emaj-303	49	4	to	to	ADP
emaj-303	49	5	the	the	DET
emaj-303	49	6	unique	unique	ADJ
emaj-303	49	7	needs	need	NOUN
emaj-303	49	8	of	of	ADP
emaj-303	49	9	specific	specific	ADJ
emaj-303	49	10	customer	customer	NOUN
emaj-303	49	11	segments	segment	NOUN
emaj-303	49	12	,	,	PUNCT
emaj-303	49	13	irrespective	irrespective	ADV
emaj-303	49	14	of	of	ADP
emaj-303	49	15	their	their	PRON
emaj-303	49	16	location	location	NOUN
emaj-303	49	17	,	,	PUNCT
emaj-303	49	18	has	have	AUX
emaj-303	49	19	surged	surge	VERB
emaj-303	49	20	in	in	ADP
emaj-303	49	21	significance	significance	NOUN
emaj-303	49	22	(	(	PUNCT
emaj-303	49	23	majumder	majumder	NOUN
emaj-303	49	24	&	&	CCONJ
emaj-303	49	25	habib	habib	PROPN
emaj-303	49	26	,	,	PUNCT
emaj-303	49	27	2022	2022	NUM
emaj-303	49	28	;	;	PUNCT
emaj-303	49	29	hung	hang	VERB
emaj-303	49	30	et	et	NOUN
emaj-303	49	31	.	.	PUNCT
emaj-303	50	1	al	al	PROPN
emaj-303	50	2	.	.	PROPN
emaj-303	50	3	,	,	PUNCT
emaj-303	50	4	2020	2020	NUM
emaj-303	50	5	)	)	PUNCT
emaj-303	50	6	.	.	PUNCT
emaj-303	51	1	consequently	consequently	ADV
emaj-303	51	2	,	,	PUNCT
emaj-303	51	3	structured	structured	ADJ
emaj-303	51	4	research	research	NOUN
emaj-303	51	5	is	be	AUX
emaj-303	51	6	essential	essential	ADJ
emaj-303	51	7	for	for	ADP
emaj-303	51	8	identifying	identify	VERB
emaj-303	51	9	market	market	NOUN
emaj-303	51	10	opportunities	opportunity	NOUN
emaj-303	51	11	.	.	PUNCT
emaj-303	52	1	in	in	ADP
emaj-303	52	2	today	today	NOUN
emaj-303	52	3	's	's	PART
emaj-303	52	4	competitive	competitive	ADJ
emaj-303	52	5	trading	trading	NOUN
emaj-303	52	6	environments	environment	NOUN
emaj-303	52	7	,	,	PUNCT
emaj-303	52	8	both	both	CCONJ
emaj-303	52	9	national	national	ADJ
emaj-303	52	10	and	and	CCONJ
emaj-303	52	11	international	international	ADJ
emaj-303	52	12	,	,	PUNCT
emaj-303	52	13	reliable	reliable	ADJ
emaj-303	52	14	marketing	marketing	NOUN
emaj-303	52	15	intelligence	intelligence	NOUN
emaj-303	52	16	is	be	AUX
emaj-303	52	17	an	an	DET
emaj-303	52	18	imperative	imperative	ADJ
emaj-303	52	19	resource	resource	NOUN
emaj-303	52	20	.	.	PUNCT
emaj-303	53	1	in	in	ADP
emaj-303	53	2	the	the	DET
emaj-303	53	3	realm	realm	NOUN
emaj-303	53	4	of	of	ADP
emaj-303	53	5	marketing	marketing	NOUN
emaj-303	53	6	management	management	NOUN
emaj-303	53	7	,	,	PUNCT
emaj-303	53	8	marketing	marketing	NOUN
emaj-303	53	9	research	research	NOUN
emaj-303	53	10	assumes	assume	VERB
emaj-303	53	11	a	a	DET
emaj-303	53	12	pivotal	pivotal	ADJ
emaj-303	53	13	role	role	NOUN
emaj-303	53	14	.	.	PUNCT
emaj-303	54	1	it	it	PRON
emaj-303	54	2	acquires	acquire	VERB
emaj-303	54	3	and	and	CCONJ
emaj-303	54	4	dissects	dissect	VERB
emaj-303	54	5	data	datum	NOUN
emaj-303	54	6	to	to	PART
emaj-303	54	7	proffer	proffer	VERB
emaj-303	54	8	managerial	managerial	ADJ
emaj-303	54	9	recommendations	recommendation	NOUN
emaj-303	54	10	for	for	ADP
emaj-303	54	11	addressing	address	VERB
emaj-303	54	12	market	market	NOUN
emaj-303	54	13	predicaments	predicament	NOUN
emaj-303	54	14	.	.	PUNCT
emaj-303	55	1	the	the	DET
emaj-303	55	2	key	key	ADJ
emaj-303	55	3	managerial	managerial	ADJ
emaj-303	55	4	value	value	NOUN
emaj-303	55	5	of	of	ADP
emaj-303	55	6	marketing	marketing	NOUN
emaj-303	55	7	research	research	NOUN
emaj-303	55	8	lies	lie	VERB
emaj-303	55	9	in	in	ADP
emaj-303	55	10	its	its	PRON
emaj-303	55	11	ability	ability	NOUN
emaj-303	55	12	to	to	PART
emaj-303	55	13	mitigate	mitigate	VERB
emaj-303	55	14	uncertainty	uncertainty	NOUN
emaj-303	55	15	by	by	ADP
emaj-303	55	16	providing	provide	VERB
emaj-303	55	17	information	information	NOUN
emaj-303	55	18	that	that	PRON
emaj-303	55	19	informs	inform	VERB
emaj-303	55	20	decisions	decision	NOUN
emaj-303	55	21	regarding	regard	VERB
emaj-303	55	22	marketing	marketing	NOUN
emaj-303	55	23	strategies	strategy	NOUN
emaj-303	55	24	and	and	CCONJ
emaj-303	55	25	tactics	tactic	NOUN
emaj-303	55	26	aligned	align	VERB
emaj-303	55	27	with	with	ADP
emaj-303	55	28	organizational	organizational	ADJ
emaj-303	55	29	strategic	strategic	ADJ
emaj-303	55	30	objectives	objective	NOUN
emaj-303	55	31	.	.	PUNCT
emaj-303	56	1	formulating	formulate	VERB
emaj-303	56	2	and	and	CCONJ
emaj-303	56	3	executing	execute	VERB
emaj-303	56	4	marketing	marketing	NOUN
emaj-303	56	5	strategies	strategy	NOUN
emaj-303	56	6	encompass	encompass	VERB
emaj-303	56	7	the	the	DET
emaj-303	56	8	subsequent	subsequent	ADJ
emaj-303	56	9	facets	facet	NOUN
emaj-303	56	10	:	:	PUNCT
emaj-303	56	11	i.	i.	NOUN
emaj-303	56	12	identifying	identifying	NOUN
emaj-303	56	13	and	and	CCONJ
emaj-303	56	14	assessing	assess	VERB
emaj-303	56	15	viable	viable	ADJ
emaj-303	56	16	opportunities	opportunity	NOUN
emaj-303	56	17	.	.	PUNCT
emaj-303	57	1	ii	ii	PROPN
emaj-303	57	2	.	.	PUNCT
emaj-303	58	1	analyzing	analyze	VERB
emaj-303	58	2	market	market	NOUN
emaj-303	58	3	segments	segment	NOUN
emaj-303	58	4	and	and	CCONJ
emaj-303	58	5	selecting	select	VERB
emaj-303	58	6	target	target	NOUN
emaj-303	58	7	markets	market	NOUN
emaj-303	58	8	.	.	PUNCT
emaj-303	59	1	iii	iii	X
emaj-303	59	2	.	.	PUNCT
emaj-303	59	3	devising	devise	VERB
emaj-303	59	4	and	and	CCONJ
emaj-303	59	5	implementing	implement	VERB
emaj-303	59	6	a	a	DET
emaj-303	59	7	marketing	marketing	NOUN
emaj-303	59	8	mix	mix	NOUN
emaj-303	59	9	to	to	PART
emaj-303	59	10	meet	meet	VERB
emaj-303	59	11	customer	customer	NOUN
emaj-303	59	12	needs	need	NOUN
emaj-303	59	13	and	and	CCONJ
emaj-303	59	14	achieve	achieve	VERB
emaj-303	59	15	organizational	organizational	ADJ
emaj-303	59	16	goals	goal	NOUN
emaj-303	59	17	,	,	PUNCT
emaj-303	59	18	alongside	alongside	ADP
emaj-303	59	19	evaluating	evaluate	VERB
emaj-303	59	20	market	market	NOUN
emaj-303	59	21	performance	performance	NOUN
emaj-303	59	22	.	.	PUNCT
emaj-303	60	1	marketing	marketing	NOUN
emaj-303	60	2	research	research	NOUN
emaj-303	60	3	,	,	PUNCT
emaj-303	60	4	as	as	ADP
emaj-303	60	5	a	a	DET
emaj-303	60	6	mechanism	mechanism	NOUN
emaj-303	60	7	for	for	ADP
emaj-303	60	8	implementing	implement	VERB
emaj-303	60	9	the	the	DET
emaj-303	60	10	marketing	marketing	NOUN
emaj-303	60	11	concept	concept	NOUN
emaj-303	60	12	,	,	PUNCT
emaj-303	60	13	serves	serve	VERB
emaj-303	60	14	to	to	PART
emaj-303	60	15	collect	collect	VERB
emaj-303	60	16	information	information	NOUN
emaj-303	60	17	that	that	PRON
emaj-303	60	18	elucidates	elucidate	VERB
emaj-303	60	19	consumer	consumer	NOUN
emaj-303	60	20	issues	issue	NOUN
emaj-303	60	21	and	and	CCONJ
emaj-303	60	22	requirements	requirement	NOUN
emaj-303	60	23	.	.	PUNCT
emaj-303	61	1	it	it	PRON
emaj-303	61	2	bridges	bridge	VERB
emaj-303	61	3	the	the	DET
emaj-303	61	4	gap	gap	NOUN
emaj-303	61	5	between	between	ADP
emaj-303	61	6	marketing	marketing	NOUN
emaj-303	61	7	executives	executive	NOUN
emaj-303	61	8	and	and	CCONJ
emaj-303	61	9	customers	customer	NOUN
emaj-303	61	10	.	.	PUNCT
emaj-303	62	1	throughout	throughout	ADP
emaj-303	62	2	business	business	NOUN
emaj-303	62	3	history	history	NOUN
emaj-303	62	4	,	,	PUNCT
emaj-303	62	5	management	management	NOUN
emaj-303	62	6	predominantly	predominantly	ADV
emaj-303	62	7	focused	focus	VERB
emaj-303	62	8	on	on	ADP
emaj-303	62	9	overseeing	oversee	VERB
emaj-303	62	10	finances	finance	NOUN
emaj-303	62	11	,	,	PUNCT
emaj-303	62	12	resources	resource	NOUN
emaj-303	62	13	,	,	PUNCT
emaj-303	62	14	machinery	machinery	NOUN
emaj-303	62	15	and	and	CCONJ
emaj-303	62	16	personnel	personnel	NOUN
emaj-303	62	17	.	.	PUNCT
emaj-303	63	1	correspondingly	correspondingly	ADV
emaj-303	63	2	,	,	PUNCT
emaj-303	63	3	attention	attention	NOUN
emaj-303	63	4	to	to	ADP
emaj-303	63	5	the	the	DET
emaj-303	63	6	fifth	fifth	ADJ
emaj-303	63	7	resource	resource	NOUN
emaj-303	63	8	information	information	NOUN
emaj-303	63	9	has	have	AUX
emaj-303	63	10	been	be	AUX
emaj-303	63	11	relatively	relatively	ADV
emaj-303	63	12	limited	limited	ADJ
emaj-303	63	13	.	.	PUNCT
emaj-303	64	1	numerous	numerous	ADJ
emaj-303	64	2	nigerian	nigerian	ADJ
emaj-303	64	3	firms	firm	NOUN
emaj-303	64	4	are	be	AUX
emaj-303	64	5	yet	yet	ADV
emaj-303	64	6	to	to	PART
emaj-303	64	7	embrace	embrace	VERB
emaj-303	64	8	the	the	DET
emaj-303	64	9	heightened	heightened	ADJ
emaj-303	64	10	information	information	NOUN
emaj-303	64	11	prerequisites	prerequisite	NOUN
emaj-303	64	12	necessary	necessary	ADJ
emaj-303	64	13	for	for	ADP
emaj-303	64	14	effective	effective	ADJ
emaj-303	64	15	resource	resource	NOUN
emaj-303	64	16	utilization	utilization	NOUN
emaj-303	64	17	.	.	PUNCT
emaj-303	65	1	this	this	DET
emaj-303	65	2	transition	transition	NOUN
emaj-303	65	3	is	be	AUX
emaj-303	65	4	integral	integral	ADJ
emaj-303	65	5	to	to	ADP
emaj-303	65	6	expediting	expedite	VERB
emaj-303	65	7	the	the	DET
emaj-303	65	8	nation	nation	NOUN
emaj-303	65	9	's	's	PART
emaj-303	65	10	economic	economic	ADJ
emaj-303	65	11	progress	progress	NOUN
emaj-303	65	12	(	(	PUNCT
emaj-303	65	13	martin	martin	PROPN
emaj-303	65	14	&	&	CCONJ
emaj-303	65	15	ronan	ronan	PROPN
emaj-303	65	16	,	,	PUNCT
emaj-303	65	17	2017	2017	NUM
emaj-303	65	18	;	;	PUNCT
emaj-303	65	19	daniel	daniel	PROPN
emaj-303	65	20	et	et	PROPN
emaj-303	65	21	.	.	PUNCT
emaj-303	66	1	al	al	PROPN
emaj-303	66	2	.	.	PROPN
emaj-303	66	3	,	,	PUNCT
emaj-303	66	4	2022	2022	NUM
emaj-303	66	5	)	)	PUNCT
emaj-303	66	6	.	.	PUNCT
emaj-303	67	1	marketing	marketing	NOUN
emaj-303	67	2	research	research	NOUN
emaj-303	67	3	,	,	PUNCT
emaj-303	67	4	characterized	characterize	VERB
emaj-303	67	5	by	by	ADP
emaj-303	67	6	systematic	systematic	ADJ
emaj-303	67	7	data	datum	NOUN
emaj-303	67	8	gathering	gathering	NOUN
emaj-303	67	9	,	,	PUNCT
emaj-303	67	10	recording	recording	NOUN
emaj-303	67	11	,	,	PUNCT
emaj-303	67	12	and	and	CCONJ
emaj-303	67	13	analysis	analysis	NOUN
emaj-303	67	14	,	,	PUNCT
emaj-303	67	15	revolves	revolve	VERB
emaj-303	67	16	around	around	ADP
emaj-303	67	17	matters	matter	NOUN
emaj-303	67	18	pertinent	pertinent	ADJ
emaj-303	67	19	to	to	ADP
emaj-303	67	20	marketing	marketing	NOUN
emaj-303	67	21	products	product	NOUN
emaj-303	67	22	and	and	CCONJ
emaj-303	67	23	services	service	NOUN
emaj-303	67	24	.	.	PUNCT
emaj-303	68	1	though	though	SCONJ
emaj-303	68	2	often	often	ADV
emaj-303	68	3	used	use	VERB
emaj-303	68	4	interchangeably	interchangeably	ADV
emaj-303	68	5	with	with	ADP
emaj-303	68	6	market	market	NOUN
emaj-303	68	7	research	research	NOUN
emaj-303	68	8	,	,	PUNCT
emaj-303	68	9	some	some	DET
emaj-303	68	10	experts	expert	NOUN
emaj-303	68	11	distinguish	distinguish	VERB
emaj-303	68	12	between	between	ADP
emaj-303	68	13	the	the	DET
emaj-303	68	14	two	two	NUM
emaj-303	68	15	,	,	PUNCT
emaj-303	68	16	highlighting	highlight	VERB
emaj-303	68	17	that	that	SCONJ
emaj-303	68	18	market	market	NOUN
emaj-303	68	19	research	research	NOUN
emaj-303	68	20	concerns	concern	VERB
emaj-303	68	21	itself	itself	PRON
emaj-303	68	22	with	with	ADP
emaj-303	68	23	volume	volume	NOUN
emaj-303	68	24	13	13	NUM
emaj-303	68	25	no	no	DET
emaj-303	68	26	2	2	NUM
emaj-303	68	27	(	(	PUNCT
emaj-303	68	28	2023	2023	NUM
emaj-303	68	29	)	)	PUNCT
emaj-303	68	30	|	|	ADV
emaj-303	68	31	issn	issn	VERB
emaj-303	68	32	2158	2158	NUM
emaj-303	68	33	-	-	SYM
emaj-303	68	34	8708	8708	NUM
emaj-303	68	35	(	(	PUNCT
emaj-303	68	36	online	online	NOUN
emaj-303	68	37	)	)	PUNCT
emaj-303	68	38	|	|	ADV
emaj-303	68	39	doi	doi	X
emaj-303	68	40	10.5195	10.5195	NUM
emaj-303	68	41	/	/	SYM
emaj-303	68	42	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	69	1	|	|	ADV
emaj-303	69	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-303	69	3	oshireku	oshireku	PROPN
emaj-303	69	4	vincent	vincent	PROPN
emaj-303	69	5	onivefu	onivefu	PROPN
emaj-303	69	6	,	,	PUNCT
emaj-303	69	7	omuya	omuya	PROPN
emaj-303	69	8	stephen	stephen	PROPN
emaj-303	69	9	onivefu	onivefu	PROPN
emaj-303	69	10	,	,	PUNCT
emaj-303	69	11	adaviriku	adaviriku	PROPN
emaj-303	69	12	john	john	PROPN
emaj-303	69	13	onivefu	onivefu	PROPN
emaj-303	69	14	,	,	PUNCT
emaj-303	70	1	zainab	zainab	PROPN
emaj-303	70	2	oyioza	oyioza	PROPN
emaj-303	70	3	onivefu	onivefu	PROPN
emaj-303	70	4	,	,	PUNCT
emaj-303	70	5	oziofu	oziofu	PROPN
emaj-303	70	6	blessing	blessing	NOUN
emaj-303	70	7	onivefu	onivefu	NUM
emaj-303	70	8	,	,	PUNCT
emaj-303	70	9	abosede	abosede	PROPN
emaj-303	70	10	mary	mary	PROPN
emaj-303	70	11	latinwo	latinwo	VERB
emaj-303	70	12	emerging	emerge	VERB
emaj-303	70	13	markets	market	NOUN
emaj-303	70	14	journal	journal	NOUN
emaj-303	70	15	page	page	NOUN
emaj-303	70	16	|3|	|3|	PROPN
emaj-303	71	1	markets	market	NOUN
emaj-303	71	2	,	,	PUNCT
emaj-303	71	3	whereas	whereas	SCONJ
emaj-303	71	4	marketing	marketing	NOUN
emaj-303	71	5	research	research	NOUN
emaj-303	71	6	is	be	AUX
emaj-303	71	7	directed	direct	VERB
emaj-303	71	8	at	at	ADP
emaj-303	71	9	marketing	marketing	NOUN
emaj-303	71	10	processes	process	NOUN
emaj-303	71	11	.	.	PUNCT
emaj-303	72	1	typically	typically	ADV
emaj-303	72	2	,	,	PUNCT
emaj-303	72	3	marketing	marketing	NOUN
emaj-303	72	4	research	research	NOUN
emaj-303	72	5	is	be	AUX
emaj-303	72	6	categorized	categorize	VERB
emaj-303	72	7	in	in	ADP
emaj-303	72	8	two	two	NUM
emaj-303	72	9	ways	way	NOUN
emaj-303	72	10	:	:	PUNCT
emaj-303	72	11	i.	i.	NOUN
emaj-303	72	12	consumer	consumer	PROPN
emaj-303	72	13	marketing	marketing	PROPN
emaj-303	72	14	research	research	PROPN
emaj-303	72	15	ii	ii	PROPN
emaj-303	72	16	.	.	PUNCT
emaj-303	73	1	business	business	NOUN
emaj-303	73	2	-	-	PUNCT
emaj-303	73	3	to	to	ADP
emaj-303	73	4	-	-	PUNCT
emaj-303	73	5	business	business	NOUN
emaj-303	73	6	(	(	PUNCT
emaj-303	73	7	b2b	b2b	NOUN
emaj-303	73	8	)	)	PUNCT
emaj-303	73	9	marketing	marketing	NOUN
emaj-303	73	10	research	research	NOUN
emaj-303	73	11	alternatively	alternatively	ADV
emaj-303	73	12	,	,	PUNCT
emaj-303	73	13	it	it	PRON
emaj-303	73	14	can	can	AUX
emaj-303	73	15	be	be	AUX
emaj-303	73	16	categorized	categorize	VERB
emaj-303	73	17	by	by	ADP
emaj-303	73	18	methodology	methodology	NOUN
emaj-303	73	19	:	:	PUNCT
emaj-303	73	20	qualitative	qualitative	ADJ
emaj-303	73	21	marketing	marketing	NOUN
emaj-303	73	22	research	research	NOUN
emaj-303	73	23	quantitative	quantitative	ADJ
emaj-303	73	24	marketing	marketing	NOUN
emaj-303	73	25	research	research	NOUN
emaj-303	73	26	consumer	consumer	NOUN
emaj-303	73	27	marketing	marketing	NOUN
emaj-303	73	28	research	research	NOUN
emaj-303	73	29	,	,	PUNCT
emaj-303	73	30	an	an	DET
emaj-303	73	31	applied	apply	VERB
emaj-303	73	32	sociology	sociology	NOUN
emaj-303	73	33	variant	variant	NOUN
emaj-303	73	34	,	,	PUNCT
emaj-303	73	35	delves	delve	VERB
emaj-303	73	36	into	into	ADP
emaj-303	73	37	comprehending	comprehending	ADJ
emaj-303	73	38	consumer	consumer	NOUN
emaj-303	73	39	preferences	preference	NOUN
emaj-303	73	40	,	,	PUNCT
emaj-303	73	41	attitudes	attitude	NOUN
emaj-303	73	42	and	and	CCONJ
emaj-303	73	43	behaviors	behavior	NOUN
emaj-303	73	44	in	in	ADP
emaj-303	73	45	market	market	NOUN
emaj-303	73	46	-	-	PUNCT
emaj-303	73	47	oriented	orient	VERB
emaj-303	73	48	economies	economy	NOUN
emaj-303	73	49	.	.	PUNCT
emaj-303	74	1	its	its	PRON
emaj-303	74	2	purpose	purpose	NOUN
emaj-303	74	3	is	be	AUX
emaj-303	74	4	to	to	PART
emaj-303	74	5	gauge	gauge	VERB
emaj-303	74	6	the	the	DET
emaj-303	74	7	impact	impact	NOUN
emaj-303	74	8	and	and	CCONJ
emaj-303	74	9	relative	relative	ADJ
emaj-303	74	10	success	success	NOUN
emaj-303	74	11	of	of	ADP
emaj-303	74	12	marketing	marketing	NOUN
emaj-303	74	13	campaigns	campaign	NOUN
emaj-303	74	14	(	(	PUNCT
emaj-303	74	15	george	george	NOUN
emaj-303	74	16	,	,	PUNCT
emaj-303	74	17	2023	2023	NUM
emaj-303	74	18	;	;	PUNCT
emaj-303	74	19	louis	louis	NOUN
emaj-303	74	20	,	,	PUNCT
emaj-303	74	21	2023	2023	NUM
emaj-303	74	22	)	)	PUNCT
emaj-303	74	23	.	.	PUNCT
emaj-303	75	1	the	the	DET
emaj-303	75	2	goals	goal	NOUN
emaj-303	75	3	of	of	ADP
emaj-303	75	4	marketing	marketing	NOUN
emaj-303	75	5	research	research	NOUN
emaj-303	75	6	the	the	DET
emaj-303	75	7	goals	goal	NOUN
emaj-303	75	8	of	of	ADP
emaj-303	75	9	marketing	marketing	NOUN
emaj-303	75	10	research	research	NOUN
emaj-303	75	11	include	include	VERB
emaj-303	75	12	:	:	PUNCT
emaj-303	75	13	i.	i.	NOUN
emaj-303	75	14	understanding	understand	VERB
emaj-303	75	15	consumer	consumer	NOUN
emaj-303	75	16	behavior	behavior	NOUN
emaj-303	75	17	:	:	PUNCT
emaj-303	75	18	to	to	PART
emaj-303	75	19	gain	gain	VERB
emaj-303	75	20	insights	insight	NOUN
emaj-303	75	21	into	into	ADP
emaj-303	75	22	how	how	SCONJ
emaj-303	75	23	consumers	consumer	NOUN
emaj-303	75	24	behave	behave	VERB
emaj-303	75	25	as	as	ADV
emaj-303	75	26	well	well	ADV
emaj-303	75	27	as	as	ADP
emaj-303	75	28	their	their	PRON
emaj-303	75	29	preferences	preference	NOUN
emaj-303	75	30	,	,	PUNCT
emaj-303	75	31	needs	need	NOUN
emaj-303	75	32	and	and	CCONJ
emaj-303	75	33	buying	buy	VERB
emaj-303	75	34	patterns	pattern	NOUN
emaj-303	75	35	.	.	PUNCT
emaj-303	76	1	ii	ii	PROPN
emaj-303	76	2	.	.	PUNCT
emaj-303	77	1	market	market	NOUN
emaj-303	77	2	analysis	analysis	NOUN
emaj-303	77	3	:	:	PUNCT
emaj-303	77	4	to	to	PART
emaj-303	77	5	assess	assess	VERB
emaj-303	77	6	market	market	NOUN
emaj-303	77	7	trends	trend	NOUN
emaj-303	77	8	,	,	PUNCT
emaj-303	77	9	size	size	NOUN
emaj-303	77	10	,	,	PUNCT
emaj-303	77	11	competition	competition	NOUN
emaj-303	77	12	and	and	CCONJ
emaj-303	77	13	potential	potential	ADJ
emaj-303	77	14	opportunities	opportunity	NOUN
emaj-303	77	15	for	for	ADP
emaj-303	77	16	a	a	DET
emaj-303	77	17	product	product	NOUN
emaj-303	77	18	or	or	CCONJ
emaj-303	77	19	service	service	NOUN
emaj-303	77	20	.	.	PUNCT
emaj-303	78	1	iii	iii	X
emaj-303	78	2	.	.	PUNCT
emaj-303	78	3	product	product	NOUN
emaj-303	78	4	development	development	NOUN
emaj-303	78	5	:	:	PUNCT
emaj-303	78	6	to	to	PART
emaj-303	78	7	inform	inform	VERB
emaj-303	78	8	the	the	DET
emaj-303	78	9	creation	creation	NOUN
emaj-303	78	10	or	or	CCONJ
emaj-303	78	11	modification	modification	NOUN
emaj-303	78	12	of	of	ADP
emaj-303	78	13	products	product	NOUN
emaj-303	78	14	/	/	SYM
emaj-303	78	15	services	service	NOUN
emaj-303	78	16	that	that	PRON
emaj-303	78	17	better	well	ADV
emaj-303	78	18	meet	meet	VERB
emaj-303	78	19	customer	customer	NOUN
emaj-303	78	20	needs	need	NOUN
emaj-303	78	21	.	.	PUNCT
emaj-303	79	1	iv	iv	X
emaj-303	79	2	.	.	PUNCT
emaj-303	79	3	target	target	NOUN
emaj-303	79	4	audience	audience	NOUN
emaj-303	79	5	identification	identification	NOUN
emaj-303	79	6	:	:	PUNCT
emaj-303	79	7	to	to	PART
emaj-303	79	8	identify	identify	VERB
emaj-303	79	9	and	and	CCONJ
emaj-303	79	10	define	define	VERB
emaj-303	79	11	the	the	DET
emaj-303	79	12	most	most	ADV
emaj-303	79	13	relevant	relevant	ADJ
emaj-303	79	14	and	and	CCONJ
emaj-303	79	15	profitable	profitable	ADJ
emaj-303	79	16	customer	customer	NOUN
emaj-303	79	17	segments	segment	NOUN
emaj-303	79	18	.	.	PUNCT
emaj-303	80	1	v.	v.	ADP
emaj-303	80	2	brand	brand	NOUN
emaj-303	80	3	perception	perception	NOUN
emaj-303	80	4	:	:	PUNCT
emaj-303	80	5	to	to	PART
emaj-303	80	6	understand	understand	VERB
emaj-303	80	7	how	how	SCONJ
emaj-303	80	8	customers	customer	NOUN
emaj-303	80	9	perceive	perceive	VERB
emaj-303	80	10	a	a	DET
emaj-303	80	11	brand	brand	NOUN
emaj-303	80	12	and	and	CCONJ
emaj-303	80	13	its	its	PRON
emaj-303	80	14	offerings	offering	NOUN
emaj-303	80	15	,	,	PUNCT
emaj-303	80	16	aiding	aid	VERB
emaj-303	80	17	in	in	ADP
emaj-303	80	18	brand	brand	NOUN
emaj-303	80	19	positioning	positioning	NOUN
emaj-303	80	20	and	and	CCONJ
emaj-303	80	21	messaging	messaging	NOUN
emaj-303	80	22	.	.	PUNCT
emaj-303	81	1	vi	vi	X
emaj-303	81	2	.	.	PUNCT
emaj-303	81	3	marketing	marketing	NOUN
emaj-303	81	4	effectiveness	effectiveness	NOUN
emaj-303	81	5	:	:	PUNCT
emaj-303	81	6	to	to	PART
emaj-303	81	7	measure	measure	VERB
emaj-303	81	8	the	the	DET
emaj-303	81	9	impact	impact	NOUN
emaj-303	81	10	of	of	ADP
emaj-303	81	11	marketing	marketing	NOUN
emaj-303	81	12	campaigns	campaign	NOUN
emaj-303	81	13	and	and	CCONJ
emaj-303	81	14	strategies	strategy	NOUN
emaj-303	81	15	,	,	PUNCT
emaj-303	81	16	helping	helping	AUX
emaj-303	81	17	optimize	optimize	VERB
emaj-303	81	18	future	future	ADJ
emaj-303	81	19	efforts	effort	NOUN
emaj-303	81	20	.	.	PUNCT
emaj-303	82	1	vii	vii	PROPN
emaj-303	82	2	.	.	PROPN
emaj-303	82	3	decision	decision	NOUN
emaj-303	82	4	making	making	NOUN
emaj-303	82	5	:	:	PUNCT
emaj-303	82	6	to	to	PART
emaj-303	82	7	provide	provide	VERB
emaj-303	82	8	data	data	NOUN
emaj-303	82	9	-	-	PUNCT
emaj-303	82	10	driven	drive	VERB
emaj-303	82	11	insights	insight	NOUN
emaj-303	82	12	that	that	PRON
emaj-303	82	13	support	support	VERB
emaj-303	82	14	informed	inform	VERB
emaj-303	82	15	business	business	NOUN
emaj-303	82	16	decisions	decision	NOUN
emaj-303	82	17	.	.	PUNCT
emaj-303	83	1	viii	viii	VERB
emaj-303	83	2	.	.	PUNCT
emaj-303	84	1	competitive	competitive	ADJ
emaj-303	84	2	advantage	advantage	NOUN
emaj-303	84	3	:	:	PUNCT
emaj-303	84	4	to	to	PART
emaj-303	84	5	gain	gain	VERB
emaj-303	84	6	a	a	DET
emaj-303	84	7	competitive	competitive	ADJ
emaj-303	84	8	edge	edge	NOUN
emaj-303	84	9	by	by	ADP
emaj-303	84	10	staying	stay	VERB
emaj-303	84	11	ahead	ahead	ADV
emaj-303	84	12	of	of	ADP
emaj-303	84	13	market	market	NOUN
emaj-303	84	14	trends	trend	NOUN
emaj-303	84	15	and	and	CCONJ
emaj-303	84	16	customer	customer	NOUN
emaj-303	84	17	preferences	preference	NOUN
emaj-303	84	18	.	.	PUNCT
emaj-303	85	1	ix	ix	ADJ
emaj-303	85	2	.	.	PUNCT
emaj-303	85	3	risk	risk	NOUN
emaj-303	85	4	management	management	NOUN
emaj-303	85	5	:	:	PUNCT
emaj-303	85	6	to	to	PART
emaj-303	85	7	identify	identify	VERB
emaj-303	85	8	potential	potential	ADJ
emaj-303	85	9	risks	risk	NOUN
emaj-303	85	10	or	or	CCONJ
emaj-303	85	11	challenges	challenge	NOUN
emaj-303	85	12	in	in	ADP
emaj-303	85	13	the	the	DET
emaj-303	85	14	market	market	NOUN
emaj-303	85	15	and	and	CCONJ
emaj-303	85	16	develop	develop	VERB
emaj-303	85	17	strategies	strategy	NOUN
emaj-303	85	18	to	to	PART
emaj-303	85	19	mitigate	mitigate	VERB
emaj-303	85	20	them	they	PRON
emaj-303	85	21	.	.	PUNCT
emaj-303	86	1	x.	x.	PROPN
emaj-303	86	2	roi	roi	PROPN
emaj-303	86	3	measurement	measurement	NOUN
emaj-303	86	4	:	:	PUNCT
emaj-303	86	5	to	to	PART
emaj-303	86	6	evaluate	evaluate	VERB
emaj-303	86	7	the	the	DET
emaj-303	86	8	return	return	NOUN
emaj-303	86	9	on	on	ADP
emaj-303	86	10	investment	investment	NOUN
emaj-303	86	11	for	for	ADP
emaj-303	86	12	marketing	marketing	NOUN
emaj-303	86	13	initiatives	initiative	NOUN
emaj-303	86	14	and	and	CCONJ
emaj-303	86	15	allocate	allocate	ADJ
emaj-303	86	16	resources	resource	NOUN
emaj-303	86	17	more	more	ADV
emaj-303	86	18	effectively	effectively	ADV
emaj-303	86	19	.	.	PUNCT
emaj-303	87	1	statement	statement	NOUN
emaj-303	87	2	of	of	ADP
emaj-303	87	3	problem	problem	NOUN
emaj-303	87	4	this	this	DET
emaj-303	87	5	study	study	NOUN
emaj-303	87	6	examines	examine	VERB
emaj-303	87	7	the	the	DET
emaj-303	87	8	relationship	relationship	NOUN
emaj-303	87	9	between	between	ADP
emaj-303	87	10	"	"	PUNCT
emaj-303	87	11	marketing	marketing	NOUN
emaj-303	87	12	research	research	NOUN
emaj-303	87	13	"	"	PUNCT
emaj-303	87	14	as	as	ADP
emaj-303	87	15	a	a	DET
emaj-303	87	16	factor	factor	NOUN
emaj-303	87	17	influencing	influence	VERB
emaj-303	87	18	a	a	DET
emaj-303	87	19	firm	firm	NOUN
emaj-303	87	20	's	's	PART
emaj-303	87	21	(	(	PUNCT
emaj-303	87	22	bank	bank	NOUN
emaj-303	87	23	’s	’s	PART
emaj-303	87	24	)	)	PUNCT
emaj-303	87	25	economic	economic	ADJ
emaj-303	87	26	sustainability	sustainability	NOUN
emaj-303	87	27	and	and	CCONJ
emaj-303	87	28	development	development	NOUN
emaj-303	87	29	.	.	PUNCT
emaj-303	88	1	it	it	PRON
emaj-303	88	2	traces	trace	VERB
emaj-303	88	3	the	the	DET
emaj-303	88	4	shift	shift	NOUN
emaj-303	88	5	from	from	ADP
emaj-303	88	6	a	a	DET
emaj-303	88	7	production	production	NOUN
emaj-303	88	8	-	-	PUNCT
emaj-303	88	9	oriented	orient	VERB
emaj-303	88	10	approach	approach	NOUN
emaj-303	88	11	in	in	ADP
emaj-303	88	12	marketing	marketing	NOUN
emaj-303	88	13	history	history	NOUN
emaj-303	88	14	,	,	PUNCT
emaj-303	88	15	where	where	SCONJ
emaj-303	88	16	products	product	NOUN
emaj-303	88	17	were	be	AUX
emaj-303	88	18	made	make	VERB
emaj-303	88	19	without	without	ADP
emaj-303	88	20	considering	consider	VERB
emaj-303	88	21	consumer	consumer	NOUN
emaj-303	88	22	preferences	preference	NOUN
emaj-303	88	23	,	,	PUNCT
emaj-303	88	24	to	to	ADP
emaj-303	88	25	the	the	DET
emaj-303	88	26	"	"	PUNCT
emaj-303	88	27	marketing	marketing	NOUN
emaj-303	88	28	concept	concept	NOUN
emaj-303	88	29	"	"	PUNCT
emaj-303	88	30	that	that	PRON
emaj-303	88	31	emphasizes	emphasize	VERB
emaj-303	88	32	understanding	understand	VERB
emaj-303	88	33	consumer	consumer	NOUN
emaj-303	88	34	needs	need	NOUN
emaj-303	88	35	and	and	CCONJ
emaj-303	88	36	creating	create	VERB
emaj-303	88	37	products	product	NOUN
emaj-303	88	38	accordingly	accordingly	ADV
emaj-303	88	39	.	.	PUNCT
emaj-303	89	1	despite	despite	SCONJ
emaj-303	89	2	this	this	DET
emaj-303	89	3	shift	shift	NOUN
emaj-303	89	4	,	,	PUNCT
emaj-303	89	5	limited	limited	ADJ
emaj-303	89	6	attention	attention	NOUN
emaj-303	89	7	is	be	AUX
emaj-303	89	8	given	give	VERB
emaj-303	89	9	to	to	ADP
emaj-303	89	10	marketing	marketing	NOUN
emaj-303	89	11	challenges	challenge	NOUN
emaj-303	89	12	,	,	PUNCT
emaj-303	89	13	including	include	VERB
emaj-303	89	14	marketing	marketing	NOUN
emaj-303	89	15	research	research	NOUN
emaj-303	89	16	.	.	PUNCT
emaj-303	90	1	this	this	DET
emaj-303	90	2	oversight	oversight	NOUN
emaj-303	90	3	is	be	AUX
emaj-303	90	4	echoed	echo	VERB
emaj-303	90	5	by	by	ADP
emaj-303	90	6	peter	peter	PROPN
emaj-303	90	7	drucker	drucker	PROPN
emaj-303	90	8	's	's	PART
emaj-303	90	9	observation	observation	NOUN
emaj-303	90	10	that	that	SCONJ
emaj-303	90	11	marketing	marketing	NOUN
emaj-303	90	12	is	be	AUX
emaj-303	90	13	often	often	ADV
emaj-303	90	14	neglected	neglect	VERB
emaj-303	90	15	in	in	ADP
emaj-303	90	16	some	some	DET
emaj-303	90	17	countries	country	NOUN
emaj-303	90	18	.	.	PUNCT
emaj-303	91	1	the	the	DET
emaj-303	91	2	key	key	ADJ
emaj-303	91	3	question	question	NOUN
emaj-303	91	4	is	be	AUX
emaj-303	91	5	how	how	SCONJ
emaj-303	91	6	firms	firm	NOUN
emaj-303	91	7	learn	learn	VERB
emaj-303	91	8	about	about	ADP
emaj-303	91	9	evolving	evolve	VERB
emaj-303	91	10	customer	customer	NOUN
emaj-303	91	11	preferences	preference	NOUN
emaj-303	91	12	,	,	PUNCT
emaj-303	91	13	new	new	ADJ
emaj-303	91	14	competition	competition	NOUN
emaj-303	91	15	and	and	CCONJ
emaj-303	91	16	distribution	distribution	NOUN
emaj-303	91	17	methods	method	NOUN
emaj-303	91	18	.	.	PUNCT
emaj-303	92	1	the	the	DET
emaj-303	92	2	answer	answer	NOUN
emaj-303	92	3	lies	lie	VERB
emaj-303	92	4	in	in	ADP
emaj-303	92	5	establishing	establish	VERB
emaj-303	92	6	a	a	DET
emaj-303	92	7	marketing	marketing	NOUN
emaj-303	92	8	information	information	NOUN
emaj-303	92	9	system	system	NOUN
emaj-303	92	10	and	and	CCONJ
emaj-303	92	11	possessing	possess	VERB
emaj-303	92	12	the	the	DET
emaj-303	92	13	skills	skill	NOUN
emaj-303	92	14	for	for	ADP
emaj-303	92	15	effective	effective	ADJ
emaj-303	92	16	marketing	marketing	NOUN
emaj-303	92	17	research	research	NOUN
emaj-303	92	18	.	.	PUNCT
emaj-303	93	1	marketing	marketing	NOUN
emaj-303	93	2	's	's	PART
emaj-303	93	3	essence	essence	NOUN
emaj-303	93	4	lies	lie	VERB
emaj-303	93	5	in	in	ADP
emaj-303	93	6	producing	produce	VERB
emaj-303	93	7	what	what	PRON
emaj-303	93	8	can	can	AUX
emaj-303	93	9	be	be	AUX
emaj-303	93	10	sold	sell	VERB
emaj-303	93	11	,	,	PUNCT
emaj-303	93	12	rather	rather	ADV
emaj-303	93	13	than	than	ADP
emaj-303	93	14	selling	sell	VERB
emaj-303	93	15	what	what	PRON
emaj-303	93	16	can	can	AUX
emaj-303	93	17	be	be	AUX
emaj-303	93	18	produced	produce	VERB
emaj-303	93	19	.	.	PUNCT
emaj-303	94	1	this	this	PRON
emaj-303	94	2	necessitates	necessitate	VERB
emaj-303	94	3	assessing	assess	VERB
emaj-303	94	4	customer	customer	NOUN
emaj-303	94	5	needs	need	VERB
emaj-303	94	6	through	through	ADP
emaj-303	94	7	systematic	systematic	ADJ
emaj-303	94	8	market	market	NOUN
emaj-303	94	9	research	research	NOUN
emaj-303	94	10	and	and	CCONJ
emaj-303	94	11	aligning	align	VERB
emaj-303	94	12	all	all	DET
emaj-303	94	13	activities	activity	NOUN
emaj-303	94	14	toward	toward	ADP
emaj-303	94	15	satisfying	satisfy	VERB
emaj-303	94	16	those	those	DET
emaj-303	94	17	needs	need	NOUN
emaj-303	94	18	.	.	PUNCT
emaj-303	95	1	identification	identification	NOUN
emaj-303	95	2	of	of	ADP
emaj-303	95	3	consumer	consumer	NOUN
emaj-303	95	4	needs	need	NOUN
emaj-303	95	5	involves	involve	VERB
emaj-303	95	6	systematic	systematic	ADJ
emaj-303	95	7	market	market	NOUN
emaj-303	95	8	investigation	investigation	NOUN
emaj-303	95	9	.	.	PUNCT
emaj-303	96	1	today	today	NOUN
emaj-303	96	2	,	,	PUNCT
emaj-303	96	3	products	product	NOUN
emaj-303	96	4	are	be	AUX
emaj-303	96	5	thoroughly	thoroughly	ADV
emaj-303	96	6	explored	explore	VERB
emaj-303	96	7	before	before	ADP
emaj-303	96	8	large	large	ADJ
emaj-303	96	9	-	-	PUNCT
emaj-303	96	10	scale	scale	NOUN
emaj-303	96	11	production	production	NOUN
emaj-303	96	12	,	,	PUNCT
emaj-303	96	13	often	often	ADV
emaj-303	96	14	involving	involve	VERB
emaj-303	96	15	dedicated	dedicated	ADJ
emaj-303	96	16	product	product	NOUN
emaj-303	96	17	managers	manager	NOUN
emaj-303	96	18	coordinating	coordinate	VERB
emaj-303	96	19	development	development	NOUN
emaj-303	96	20	and	and	CCONJ
emaj-303	96	21	marketing	marketing	NOUN
emaj-303	96	22	.	.	PUNCT
emaj-303	97	1	for	for	ADP
emaj-303	97	2	sure	sure	ADJ
emaj-303	97	3	,	,	PUNCT
emaj-303	97	4	developing	develop	VERB
emaj-303	97	5	products	product	NOUN
emaj-303	97	6	,	,	PUNCT
emaj-303	97	7	potential	potential	ADJ
emaj-303	97	8	competition	competition	NOUN
emaj-303	97	9	and	and	CCONJ
emaj-303	97	10	changing	change	VERB
emaj-303	97	11	customer	customer	NOUN
emaj-303	97	12	desires	desire	NOUN
emaj-303	97	13	must	must	AUX
emaj-303	97	14	be	be	AUX
emaj-303	97	15	considered	consider	VERB
emaj-303	97	16	.	.	PUNCT
emaj-303	98	1	organizations	organization	NOUN
emaj-303	98	2	unfamiliar	unfamiliar	ADJ
emaj-303	98	3	with	with	ADP
emaj-303	98	4	marketing	marketing	NOUN
emaj-303	98	5	research	research	NOUN
emaj-303	98	6	struggle	struggle	NOUN
emaj-303	98	7	to	to	PART
emaj-303	98	8	produce	produce	VERB
emaj-303	98	9	consumer	consumer	NOUN
emaj-303	98	10	-	-	PUNCT
emaj-303	98	11	oriented	orient	VERB
emaj-303	98	12	products	product	NOUN
emaj-303	98	13	,	,	PUNCT
emaj-303	98	14	which	which	PRON
emaj-303	98	15	is	be	AUX
emaj-303	98	16	the	the	DET
emaj-303	98	17	core	core	NOUN
emaj-303	98	18	issue	issue	NOUN
emaj-303	98	19	under	under	ADP
emaj-303	98	20	examination	examination	NOUN
emaj-303	98	21	.	.	PUNCT
emaj-303	99	1	the	the	DET
emaj-303	99	2	study	study	NOUN
emaj-303	99	3	delves	delve	VERB
emaj-303	99	4	into	into	ADP
emaj-303	99	5	the	the	DET
emaj-303	99	6	utility	utility	NOUN
emaj-303	99	7	and	and	CCONJ
emaj-303	99	8	role	role	NOUN
emaj-303	99	9	of	of	ADP
emaj-303	99	10	marketing	marketing	NOUN
emaj-303	99	11	research	research	NOUN
emaj-303	99	12	in	in	ADP
emaj-303	99	13	the	the	DET
emaj-303	99	14	survival	survival	NOUN
emaj-303	99	15	and	and	CCONJ
emaj-303	99	16	advancement	advancement	NOUN
emaj-303	99	17	of	of	ADP
emaj-303	99	18	the	the	DET
emaj-303	99	19	banking	banking	NOUN
emaj-303	99	20	industry	industry	NOUN
emaj-303	99	21	.	.	PUNCT
emaj-303	100	1	purpose	purpose	NOUN
emaj-303	100	2	of	of	ADP
emaj-303	100	3	the	the	DET
emaj-303	100	4	study	study	NOUN
emaj-303	100	5	having	having	AUX
emaj-303	100	6	outlined	outline	VERB
emaj-303	100	7	the	the	DET
emaj-303	100	8	issues	issue	NOUN
emaj-303	100	9	pertinent	pertinent	ADJ
emaj-303	100	10	to	to	ADP
emaj-303	100	11	the	the	DET
emaj-303	100	12	research	research	NOUN
emaj-303	100	13	,	,	PUNCT
emaj-303	100	14	it	it	PRON
emaj-303	100	15	becomes	become	VERB
emaj-303	100	16	imperative	imperative	ADJ
emaj-303	100	17	that	that	SCONJ
emaj-303	100	18	the	the	DET
emaj-303	100	19	objectives	objective	NOUN
emaj-303	100	20	of	of	ADP
emaj-303	100	21	this	this	DET
emaj-303	100	22	study	study	NOUN
emaj-303	100	23	are	be	AUX
emaj-303	100	24	logically	logically	ADV
emaj-303	100	25	derived	derive	VERB
emaj-303	100	26	from	from	ADP
emaj-303	100	27	the	the	DET
emaj-303	100	28	identified	identify	VERB
emaj-303	100	29	problems	problem	NOUN
emaj-303	100	30	.	.	PUNCT
emaj-303	101	1	as	as	ADP
emaj-303	101	2	such	such	ADJ
emaj-303	101	3	,	,	PUNCT
emaj-303	101	4	the	the	DET
emaj-303	101	5	objectives	objective	NOUN
emaj-303	101	6	are	be	AUX
emaj-303	101	7	delineated	delineate	VERB
emaj-303	101	8	as	as	SCONJ
emaj-303	101	9	follows	follow	VERB
emaj-303	101	10	:	:	PUNCT
emaj-303	101	11	i.	i.	NOUN
emaj-303	101	12	to	to	PART
emaj-303	101	13	assess	assess	VERB
emaj-303	101	14	the	the	DET
emaj-303	101	15	economic	economic	ADJ
emaj-303	101	16	viability	viability	NOUN
emaj-303	101	17	of	of	ADP
emaj-303	101	18	integrating	integrate	VERB
emaj-303	101	19	marketing	marketing	NOUN
emaj-303	101	20	research	research	NOUN
emaj-303	101	21	within	within	ADP
emaj-303	101	22	a	a	DET
emaj-303	101	23	firm	firm	NOUN
emaj-303	101	24	.	.	PUNCT
emaj-303	102	1	ii	ii	PROPN
emaj-303	102	2	.	.	PUNCT
emaj-303	103	1	to	to	PART
emaj-303	103	2	ascertain	ascertain	VERB
emaj-303	103	3	the	the	DET
emaj-303	103	4	potential	potential	NOUN
emaj-303	103	5	of	of	ADP
emaj-303	103	6	marketing	marketing	NOUN
emaj-303	103	7	research	research	NOUN
emaj-303	103	8	as	as	ADP
emaj-303	103	9	a	a	DET
emaj-303	103	10	metric	metric	NOUN
emaj-303	103	11	for	for	ADP
emaj-303	103	12	gauging	gauge	VERB
emaj-303	103	13	a	a	DET
emaj-303	103	14	firm	firm	NOUN
emaj-303	103	15	's	's	PART
emaj-303	103	16	developmental	developmental	ADJ
emaj-303	103	17	progress	progress	NOUN
emaj-303	103	18	.	.	PUNCT
emaj-303	104	1	iii	iii	X
emaj-303	104	2	.	.	PUNCT
emaj-303	104	3	to	to	PART
emaj-303	104	4	gauge	gauge	VERB
emaj-303	104	5	the	the	DET
emaj-303	104	6	extent	extent	NOUN
emaj-303	104	7	to	to	PART
emaj-303	104	8	which	which	PRON
emaj-303	104	9	marketing	marketing	NOUN
emaj-303	104	10	research	research	NOUN
emaj-303	104	11	can	can	AUX
emaj-303	104	12	contribute	contribute	VERB
emaj-303	104	13	to	to	ADP
emaj-303	104	14	customer	customer	NOUN
emaj-303	104	15	satisfaction	satisfaction	NOUN
emaj-303	104	16	.	.	PUNCT
emaj-303	105	1	iv	iv	X
emaj-303	105	2	.	.	PUNCT
emaj-303	105	3	to	to	PART
emaj-303	105	4	dissect	dissect	VERB
emaj-303	105	5	the	the	DET
emaj-303	105	6	practical	practical	ADJ
emaj-303	105	7	utility	utility	NOUN
emaj-303	105	8	of	of	ADP
emaj-303	105	9	marketing	marketing	NOUN
emaj-303	105	10	research	research	NOUN
emaj-303	105	11	for	for	ADP
emaj-303	105	12	a	a	DET
emaj-303	105	13	firm	firm	NOUN
emaj-303	105	14	.	.	PUNCT
emaj-303	106	1	v.	v.	ADP
emaj-303	106	2	to	to	PART
emaj-303	106	3	explore	explore	VERB
emaj-303	106	4	how	how	SCONJ
emaj-303	106	5	marketing	marketing	NOUN
emaj-303	106	6	research	research	NOUN
emaj-303	106	7	can	can	AUX
emaj-303	106	8	function	function	VERB
emaj-303	106	9	as	as	ADP
emaj-303	106	10	a	a	DET
emaj-303	106	11	tool	tool	NOUN
emaj-303	106	12	for	for	ADP
emaj-303	106	13	shaping	shape	VERB
emaj-303	106	14	marketing	marketing	NOUN
emaj-303	106	15	decisions	decision	NOUN
emaj-303	106	16	in	in	ADP
emaj-303	106	17	the	the	DET
emaj-303	106	18	context	context	NOUN
emaj-303	106	19	of	of	ADP
emaj-303	106	20	product	product	NOUN
emaj-303	106	21	development	development	NOUN
emaj-303	106	22	.	.	PUNCT
emaj-303	107	1	research	research	NOUN
emaj-303	107	2	questions	question	NOUN
emaj-303	107	3	i.	i.	NOUN
emaj-303	107	4	is	be	AUX
emaj-303	107	5	there	there	PRON
emaj-303	107	6	a	a	DET
emaj-303	107	7	genuine	genuine	ADJ
emaj-303	107	8	concern	concern	NOUN
emaj-303	107	9	within	within	ADP
emaj-303	107	10	the	the	DET
emaj-303	107	11	management	management	NOUN
emaj-303	107	12	of	of	ADP
emaj-303	107	13	company	company	NOUN
emaj-303	107	14	(	(	PUNCT
emaj-303	107	15	union	union	PROPN
emaj-303	107	16	bank	bank	PROPN
emaj-303	107	17	of	of	ADP
emaj-303	107	18	nigeria	nigeria	PROPN
emaj-303	107	19	)	)	PUNCT
emaj-303	107	20	regarding	regard	VERB
emaj-303	107	21	customer	customer	NOUN
emaj-303	107	22	satisfaction	satisfaction	NOUN
emaj-303	107	23	?	?	PUNCT
emaj-303	108	1	ii	ii	X
emaj-303	108	2	.	.	PUNCT
emaj-303	109	1	what	what	PRON
emaj-303	109	2	specific	specific	ADJ
emaj-303	109	3	marketing	marketing	NOUN
emaj-303	109	4	research	research	NOUN
emaj-303	109	5	initiatives	initiative	NOUN
emaj-303	109	6	does	do	AUX
emaj-303	109	7	the	the	DET
emaj-303	109	8	company	company	NOUN
emaj-303	109	9	(	(	PUNCT
emaj-303	109	10	union	union	PROPN
emaj-303	109	11	bank	bank	PROPN
emaj-303	109	12	of	of	ADP
emaj-303	109	13	nigeria	nigeria	PROPN
emaj-303	109	14	)	)	PUNCT
emaj-303	109	15	implement	implement	VERB
emaj-303	109	16	to	to	PART
emaj-303	109	17	ensure	ensure	VERB
emaj-303	109	18	the	the	DET
emaj-303	109	19	contentment	contentment	NOUN
emaj-303	109	20	of	of	ADP
emaj-303	109	21	its	its	PRON
emaj-303	109	22	customers	customer	NOUN
emaj-303	109	23	?	?	PUNCT
emaj-303	110	1	iii	iii	X
emaj-303	110	2	.	.	PUNCT
emaj-303	111	1	to	to	ADP
emaj-303	111	2	what	what	DET
emaj-303	111	3	extent	extent	NOUN
emaj-303	111	4	are	be	AUX
emaj-303	111	5	customers	customer	NOUN
emaj-303	111	6	content	content	ADJ
emaj-303	111	7	with	with	ADP
emaj-303	111	8	the	the	DET
emaj-303	111	9	products	product	NOUN
emaj-303	111	10	offered	offer	VERB
emaj-303	111	11	by	by	ADP
emaj-303	111	12	the	the	DET
emaj-303	111	13	company	company	NOUN
emaj-303	111	14	(	(	PUNCT
emaj-303	111	15	union	union	PROPN
emaj-303	111	16	bank	bank	PROPN
emaj-303	111	17	of	of	ADP
emaj-303	111	18	nigeria	nigeria	PROPN
emaj-303	111	19	)	)	PUNCT
emaj-303	111	20	?	?	PUNCT
emaj-303	112	1	iv	iv	X
emaj-303	112	2	.	.	PUNCT
emaj-303	113	1	can	can	AUX
emaj-303	113	2	the	the	DET
emaj-303	113	3	company	company	NOUN
emaj-303	113	4	(	(	PUNCT
emaj-303	113	5	union	union	PROPN
emaj-303	113	6	bank	bank	PROPN
emaj-303	113	7	of	of	ADP
emaj-303	113	8	nigeria	nigeria	PROPN
emaj-303	113	9	)	)	PUNCT
emaj-303	113	10	effectively	effectively	ADV
emaj-303	113	11	leverage	leverage	VERB
emaj-303	113	12	marketing	marketing	NOUN
emaj-303	113	13	research	research	NOUN
emaj-303	113	14	strategies	strategy	NOUN
emaj-303	113	15	to	to	PART
emaj-303	113	16	optimize	optimize	VERB
emaj-303	113	17	its	its	PRON
emaj-303	113	18	profitability	profitability	NOUN
emaj-303	113	19	?	?	PUNCT
emaj-303	114	1	v.	v.	CCONJ
emaj-303	114	2	is	be	AUX
emaj-303	114	3	there	there	PRON
emaj-303	114	4	a	a	DET
emaj-303	114	5	discernible	discernible	ADJ
emaj-303	114	6	connection	connection	NOUN
emaj-303	114	7	between	between	ADP
emaj-303	114	8	the	the	DET
emaj-303	114	9	economic	economic	ADJ
emaj-303	114	10	survival	survival	NOUN
emaj-303	114	11	&	&	CCONJ
emaj-303	114	12	advancement	advancement	NOUN
emaj-303	114	13	of	of	ADP
emaj-303	114	14	the	the	DET
emaj-303	114	15	bank	bank	NOUN
emaj-303	114	16	and	and	CCONJ
emaj-303	114	17	practice	practice	NOUN
emaj-303	114	18	of	of	ADP
emaj-303	114	19	marketing	marketing	NOUN
emaj-303	114	20	research	research	NOUN
emaj-303	114	21	?	?	PUNCT
emaj-303	115	1	volume	volume	NOUN
emaj-303	115	2	13	13	NUM
emaj-303	115	3	no	no	DET
emaj-303	115	4	2	2	NUM
emaj-303	115	5	(	(	PUNCT
emaj-303	115	6	2023	2023	NUM
emaj-303	115	7	)	)	PUNCT
emaj-303	115	8	|	|	ADV
emaj-303	115	9	issn	issn	VERB
emaj-303	115	10	2158	2158	NUM
emaj-303	115	11	-	-	SYM
emaj-303	115	12	8708	8708	NUM
emaj-303	115	13	(	(	PUNCT
emaj-303	115	14	online	online	NOUN
emaj-303	115	15	)	)	PUNCT
emaj-303	115	16	|	|	ADV
emaj-303	115	17	doi	doi	X
emaj-303	115	18	10.5195	10.5195	NUM
emaj-303	115	19	/	/	SYM
emaj-303	115	20	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	116	1	|	|	ADV
emaj-303	116	2	http://emaj.pitt.edu	http://emaj.pitt.edu	AUX
emaj-303	116	3	unveiling	unveil	VERB
emaj-303	116	4	the	the	DET
emaj-303	116	5	potential	potential	NOUN
emaj-303	116	6	and	and	CCONJ
emaj-303	116	7	significance	significance	NOUN
emaj-303	116	8	of	of	ADP
emaj-303	116	9	marketing	marketing	NOUN
emaj-303	116	10	research	research	NOUN
emaj-303	116	11	in	in	ADP
emaj-303	116	12	the	the	DET
emaj-303	116	13	nigerian	nigerian	ADJ
emaj-303	116	14	banking	banking	NOUN
emaj-303	116	15	industry	industry	NOUN
emaj-303	116	16	page	page	NOUN
emaj-303	116	17	|4|	|4|	NOUN
emaj-303	116	18	emerging	emerge	VERB
emaj-303	116	19	markets	market	NOUN
emaj-303	116	20	journal	journal	NOUN
emaj-303	116	21	hypothesis	hypothesis	NOUN
emaj-303	116	22	statements	statement	NOUN
emaj-303	116	23	hypothesis	hypothesis	NOUN
emaj-303	116	24	1	1	NUM
emaj-303	116	25	ho	ho	NOUN
emaj-303	116	26	:	:	PUNCT
emaj-303	116	27	neglect	neglect	NOUN
emaj-303	116	28	of	of	ADP
emaj-303	116	29	marketing	marketing	NOUN
emaj-303	116	30	research	research	NOUN
emaj-303	116	31	led	lead	VERB
emaj-303	116	32	to	to	ADP
emaj-303	116	33	the	the	DET
emaj-303	116	34	premature	premature	ADJ
emaj-303	116	35	folding	folding	NOUN
emaj-303	116	36	up	up	ADP
emaj-303	116	37	of	of	ADP
emaj-303	116	38	some	some	DET
emaj-303	116	39	banks	bank	NOUN
emaj-303	116	40	in	in	ADP
emaj-303	116	41	the	the	DET
emaj-303	116	42	industry	industry	NOUN
emaj-303	116	43	.	.	PUNCT
emaj-303	117	1	hi	hi	INTJ
emaj-303	117	2	:	:	PUNCT
emaj-303	117	3	neglect	neglect	NOUN
emaj-303	117	4	of	of	ADP
emaj-303	117	5	marketing	marketing	NOUN
emaj-303	117	6	research	research	NOUN
emaj-303	117	7	did	do	AUX
emaj-303	117	8	not	not	PART
emaj-303	117	9	lead	lead	VERB
emaj-303	117	10	to	to	ADP
emaj-303	117	11	the	the	DET
emaj-303	117	12	premature	premature	ADJ
emaj-303	117	13	folding	folding	NOUN
emaj-303	117	14	of	of	ADP
emaj-303	117	15	some	some	DET
emaj-303	117	16	banks	bank	NOUN
emaj-303	117	17	in	in	ADP
emaj-303	117	18	the	the	DET
emaj-303	117	19	industry	industry	NOUN
emaj-303	117	20	.	.	PUNCT
emaj-303	118	1	hypothesis	hypothesis	NOUN
emaj-303	118	2	statements	statement	NOUN
emaj-303	118	3	hpothesis	hpothesis	NOUN
emaj-303	118	4	2	2	NUM
emaj-303	118	5	ho	ho	NOUN
emaj-303	118	6	:	:	PUNCT
emaj-303	118	7	marketing	marketing	NOUN
emaj-303	118	8	research	research	NOUN
emaj-303	118	9	have	have	VERB
emaj-303	118	10	the	the	DET
emaj-303	118	11	capability	capability	NOUN
emaj-303	118	12	to	to	PART
emaj-303	118	13	improve	improve	VERB
emaj-303	118	14	and	and	CCONJ
emaj-303	118	15	develop	develop	VERB
emaj-303	118	16	the	the	DET
emaj-303	118	17	banking	banking	NOUN
emaj-303	118	18	industry	industry	NOUN
emaj-303	118	19	.	.	PUNCT
emaj-303	119	1	hi	hi	INTJ
emaj-303	119	2	:	:	PUNCT
emaj-303	119	3	marketing	marketing	NOUN
emaj-303	119	4	research	research	NOUN
emaj-303	119	5	does	do	AUX
emaj-303	119	6	not	not	PART
emaj-303	119	7	have	have	VERB
emaj-303	119	8	the	the	DET
emaj-303	119	9	capability	capability	NOUN
emaj-303	119	10	to	to	PART
emaj-303	119	11	improve	improve	VERB
emaj-303	119	12	and	and	CCONJ
emaj-303	119	13	develop	develop	VERB
emaj-303	119	14	the	the	DET
emaj-303	119	15	banking	banking	NOUN
emaj-303	119	16	industry	industry	NOUN
emaj-303	119	17	.	.	PUNCT
emaj-303	120	1	scope	scope	NOUN
emaj-303	120	2	and	and	CCONJ
emaj-303	120	3	limitations	limitation	NOUN
emaj-303	120	4	of	of	ADP
emaj-303	120	5	the	the	DET
emaj-303	120	6	study	study	NOUN
emaj-303	120	7	this	this	DET
emaj-303	120	8	study	study	NOUN
emaj-303	120	9	is	be	AUX
emaj-303	120	10	centered	center	VERB
emaj-303	120	11	on	on	ADP
emaj-303	120	12	using	use	VERB
emaj-303	120	13	marketing	marketing	NOUN
emaj-303	120	14	research	research	NOUN
emaj-303	120	15	as	as	ADP
emaj-303	120	16	a	a	DET
emaj-303	120	17	gauge	gauge	NOUN
emaj-303	120	18	for	for	ADP
emaj-303	120	19	both	both	CCONJ
emaj-303	120	20	development	development	NOUN
emaj-303	120	21	and	and	CCONJ
emaj-303	120	22	economic	economic	ADJ
emaj-303	120	23	sustainability	sustainability	NOUN
emaj-303	120	24	within	within	ADP
emaj-303	120	25	the	the	DET
emaj-303	120	26	union	union	PROPN
emaj-303	120	27	bank	bank	PROPN
emaj-303	120	28	of	of	ADP
emaj-303	120	29	nigeria	nigeria	PROPN
emaj-303	120	30	's	's	PART
emaj-303	120	31	benin	benin	PROPN
emaj-303	120	32	branch	branch	NOUN
emaj-303	120	33	.	.	PUNCT
emaj-303	121	1	also	also	ADV
emaj-303	121	2	,	,	PUNCT
emaj-303	121	3	this	this	DET
emaj-303	121	4	research	research	NOUN
emaj-303	121	5	is	be	AUX
emaj-303	121	6	confined	confine	VERB
emaj-303	121	7	to	to	ADP
emaj-303	121	8	the	the	DET
emaj-303	121	9	management	management	NOUN
emaj-303	121	10	and	and	CCONJ
emaj-303	121	11	staff	staff	NOUN
emaj-303	121	12	of	of	ADP
emaj-303	121	13	union	union	PROPN
emaj-303	121	14	bank	bank	PROPN
emaj-303	121	15	of	of	ADP
emaj-303	121	16	nigeria	nigeria	PROPN
emaj-303	121	17	's	's	PART
emaj-303	121	18	benin	benin	PROPN
emaj-303	121	19	branch	branch	NOUN
emaj-303	121	20	.	.	PUNCT
emaj-303	122	1	it	it	PRON
emaj-303	122	2	is	be	AUX
emaj-303	122	3	also	also	ADV
emaj-303	122	4	conducted	conduct	VERB
emaj-303	122	5	within	within	ADP
emaj-303	122	6	the	the	DET
emaj-303	122	7	scope	scope	NOUN
emaj-303	122	8	of	of	ADP
emaj-303	122	9	human	human	ADJ
emaj-303	122	10	limitations	limitation	NOUN
emaj-303	122	11	,	,	PUNCT
emaj-303	122	12	acknowledging	acknowledge	VERB
emaj-303	122	13	that	that	SCONJ
emaj-303	122	14	imperfections	imperfection	NOUN
emaj-303	122	15	are	be	AUX
emaj-303	122	16	inherent	inherent	ADJ
emaj-303	122	17	in	in	ADP
emaj-303	122	18	human	human	ADJ
emaj-303	122	19	nature	nature	NOUN
emaj-303	122	20	,	,	PUNCT
emaj-303	122	21	including	include	VERB
emaj-303	122	22	the	the	DET
emaj-303	122	23	researcher	researcher	NOUN
emaj-303	122	24	's	's	PART
emaj-303	122	25	own	own	ADJ
emaj-303	122	26	fallibility	fallibility	NOUN
emaj-303	122	27	.	.	PUNCT
emaj-303	123	1	the	the	DET
emaj-303	123	2	challenge	challenge	NOUN
emaj-303	123	3	of	of	ADP
emaj-303	123	4	securing	secure	VERB
emaj-303	123	5	returned	return	VERB
emaj-303	123	6	questionnaires	questionnaire	NOUN
emaj-303	123	7	poses	pose	VERB
emaj-303	123	8	an	an	DET
emaj-303	123	9	additional	additional	ADJ
emaj-303	123	10	constraint	constraint	NOUN
emaj-303	123	11	.	.	PUNCT
emaj-303	124	1	furthermore	furthermore	ADV
emaj-303	124	2	,	,	PUNCT
emaj-303	124	3	limitations	limitation	NOUN
emaj-303	124	4	arise	arise	VERB
emaj-303	124	5	from	from	ADP
emaj-303	124	6	time	time	NOUN
emaj-303	124	7	and	and	CCONJ
emaj-303	124	8	financial	financial	ADJ
emaj-303	124	9	factors	factor	NOUN
emaj-303	124	10	.	.	PUNCT
emaj-303	125	1	the	the	DET
emaj-303	125	2	constrained	constrain	VERB
emaj-303	125	3	timeframe	timeframe	NOUN
emaj-303	125	4	for	for	ADP
emaj-303	125	5	research	research	NOUN
emaj-303	125	6	and	and	CCONJ
emaj-303	125	7	the	the	DET
emaj-303	125	8	substantial	substantial	ADJ
emaj-303	125	9	costs	cost	NOUN
emaj-303	125	10	associated	associate	VERB
emaj-303	125	11	with	with	ADP
emaj-303	125	12	conducting	conduct	VERB
emaj-303	125	13	it	it	PRON
emaj-303	125	14	are	be	AUX
emaj-303	125	15	also	also	ADV
emaj-303	125	16	influential	influential	ADJ
emaj-303	125	17	limitations	limitation	NOUN
emaj-303	125	18	in	in	ADP
emaj-303	125	19	this	this	DET
emaj-303	125	20	study	study	NOUN
emaj-303	125	21	.	.	PUNCT
emaj-303	126	1	ii	ii	PROPN
emaj-303	126	2	.	.	PUNCT
emaj-303	127	1	implementation	implementation	NOUN
emaj-303	127	2	research	research	NOUN
emaj-303	127	3	methodology	methodology	NOUN
emaj-303	127	4	this	this	DET
emaj-303	127	5	section	section	NOUN
emaj-303	127	6	outlines	outline	VERB
emaj-303	127	7	the	the	DET
emaj-303	127	8	research	research	NOUN
emaj-303	127	9	methodology	methodology	NOUN
emaj-303	127	10	employed	employ	VERB
emaj-303	127	11	in	in	ADP
emaj-303	127	12	study	study	NOUN
emaj-303	127	13	.	.	PUNCT
emaj-303	128	1	methodology	methodology	NOUN
emaj-303	128	2	encompasses	encompass	VERB
emaj-303	128	3	all	all	DET
emaj-303	128	4	processes	process	NOUN
emaj-303	128	5	engaged	engage	VERB
emaj-303	128	6	in	in	ADP
emaj-303	128	7	collecting	collect	VERB
emaj-303	128	8	the	the	DET
emaj-303	128	9	essential	essential	ADJ
emaj-303	128	10	data	datum	NOUN
emaj-303	128	11	and	and	CCONJ
emaj-303	128	12	information	information	NOUN
emaj-303	128	13	necessary	necessary	ADJ
emaj-303	128	14	for	for	ADP
emaj-303	128	15	research	research	NOUN
emaj-303	128	16	.	.	PUNCT
emaj-303	129	1	this	this	DET
emaj-303	129	2	framework	framework	NOUN
emaj-303	129	3	ensures	ensure	VERB
emaj-303	129	4	comprehension	comprehension	NOUN
emaj-303	129	5	and	and	CCONJ
emaj-303	129	6	attainment	attainment	NOUN
emaj-303	129	7	of	of	ADP
emaj-303	129	8	the	the	DET
emaj-303	129	9	study	study	NOUN
emaj-303	129	10	's	's	PART
emaj-303	129	11	designed	design	VERB
emaj-303	129	12	objectives	objective	NOUN
emaj-303	129	13	.	.	PUNCT
emaj-303	130	1	the	the	DET
emaj-303	130	2	section	section	NOUN
emaj-303	130	3	delves	delve	VERB
emaj-303	130	4	into	into	ADP
emaj-303	130	5	the	the	DET
emaj-303	130	6	preliminary	preliminary	ADJ
emaj-303	130	7	survey	survey	NOUN
emaj-303	130	8	conducted	conduct	VERB
emaj-303	130	9	to	to	PART
emaj-303	130	10	ascertain	ascertain	VERB
emaj-303	130	11	feasibility	feasibility	NOUN
emaj-303	130	12	,	,	PUNCT
emaj-303	130	13	introduces	introduce	VERB
emaj-303	130	14	the	the	DET
emaj-303	130	15	data	data	NOUN
emaj-303	130	16	collection	collection	NOUN
emaj-303	130	17	instrument	instrument	NOUN
emaj-303	130	18	,	,	PUNCT
emaj-303	130	19	elucidates	elucidate	VERB
emaj-303	130	20	data	datum	NOUN
emaj-303	130	21	sources	source	NOUN
emaj-303	130	22	,	,	PUNCT
emaj-303	130	23	discusses	discuss	VERB
emaj-303	130	24	the	the	DET
emaj-303	130	25	questionnaire	questionnaire	NOUN
emaj-303	130	26	,	,	PUNCT
emaj-303	130	27	sample	sample	NOUN
emaj-303	130	28	size	size	NOUN
emaj-303	130	29	determination	determination	NOUN
emaj-303	130	30	,	,	PUNCT
emaj-303	130	31	outlines	outline	VERB
emaj-303	130	32	the	the	DET
emaj-303	130	33	sampling	sample	VERB
emaj-303	130	34	procedure	procedure	NOUN
emaj-303	130	35	and	and	CCONJ
emaj-303	130	36	delineates	delineate	VERB
emaj-303	130	37	the	the	DET
emaj-303	130	38	techniques	technique	NOUN
emaj-303	130	39	employed	employ	VERB
emaj-303	130	40	for	for	ADP
emaj-303	130	41	data	datum	NOUN
emaj-303	130	42	analysis	analysis	NOUN
emaj-303	130	43	.	.	PUNCT
emaj-303	131	1	research	research	NOUN
emaj-303	131	2	design	design	NOUN
emaj-303	131	3	this	this	DET
emaj-303	131	4	study	study	NOUN
emaj-303	131	5	adopts	adopt	VERB
emaj-303	131	6	a	a	DET
emaj-303	131	7	survey	survey	NOUN
emaj-303	131	8	(	(	PUNCT
emaj-303	131	9	questionnaire	questionnaire	NOUN
emaj-303	131	10	)	)	PUNCT
emaj-303	131	11	research	research	NOUN
emaj-303	131	12	approach	approach	NOUN
emaj-303	131	13	with	with	ADP
emaj-303	131	14	an	an	DET
emaj-303	131	15	exploratory	exploratory	ADJ
emaj-303	131	16	nature	nature	NOUN
emaj-303	131	17	.	.	PUNCT
emaj-303	132	1	the	the	DET
emaj-303	132	2	aim	aim	NOUN
emaj-303	132	3	is	be	AUX
emaj-303	132	4	to	to	PART
emaj-303	132	5	comprehensively	comprehensively	ADV
emaj-303	132	6	analyze	analyze	VERB
emaj-303	132	7	the	the	DET
emaj-303	132	8	comparative	comparative	ADJ
emaj-303	132	9	costs	cost	NOUN
emaj-303	132	10	and	and	CCONJ
emaj-303	132	11	benefits	benefit	NOUN
emaj-303	132	12	of	of	ADP
emaj-303	132	13	employing	employ	VERB
emaj-303	132	14	marketing	marketing	NOUN
emaj-303	132	15	research	research	NOUN
emaj-303	132	16	as	as	ADP
emaj-303	132	17	a	a	DET
emaj-303	132	18	metric	metric	NOUN
emaj-303	132	19	for	for	ADP
emaj-303	132	20	both	both	PRON
emaj-303	132	21	economic	economic	ADJ
emaj-303	132	22	survival	survival	NOUN
emaj-303	132	23	and	and	CCONJ
emaj-303	132	24	developmental	developmental	ADJ
emaj-303	132	25	assessment	assessment	NOUN
emaj-303	132	26	within	within	ADP
emaj-303	132	27	the	the	DET
emaj-303	132	28	banking	banking	NOUN
emaj-303	132	29	industry	industry	NOUN
emaj-303	132	30	.	.	PUNCT
emaj-303	133	1	population	population	NOUN
emaj-303	133	2	and	and	CCONJ
emaj-303	133	3	sample	sample	NOUN
emaj-303	133	4	size	size	NOUN
emaj-303	133	5	the	the	DET
emaj-303	133	6	study	study	NOUN
emaj-303	133	7	's	's	PART
emaj-303	133	8	target	target	NOUN
emaj-303	133	9	population	population	NOUN
emaj-303	133	10	comprises	comprise	VERB
emaj-303	133	11	the	the	DET
emaj-303	133	12	marketing	marketing	NOUN
emaj-303	133	13	personnel	personnel	NOUN
emaj-303	133	14	of	of	ADP
emaj-303	133	15	union	union	PROPN
emaj-303	133	16	bank	bank	PROPN
emaj-303	133	17	of	of	ADP
emaj-303	133	18	nigeria	nigeria	PROPN
emaj-303	133	19	.	.	PUNCT
emaj-303	134	1	the	the	DET
emaj-303	134	2	sample	sample	NOUN
emaj-303	134	3	size	size	NOUN
emaj-303	134	4	(	(	PUNCT
emaj-303	134	5	pool	pool	NOUN
emaj-303	134	6	)	)	PUNCT
emaj-303	134	7	is	be	AUX
emaj-303	134	8	drawn	draw	VERB
emaj-303	134	9	from	from	ADP
emaj-303	134	10	the	the	DET
emaj-303	134	11	marketing	marketing	NOUN
emaj-303	134	12	staff	staff	NOUN
emaj-303	134	13	of	of	ADP
emaj-303	134	14	union	union	PROPN
emaj-303	134	15	bank	bank	PROPN
emaj-303	134	16	of	of	ADP
emaj-303	134	17	nigeria	nigeria	PROPN
emaj-303	134	18	's	's	PART
emaj-303	134	19	branch	branch	NOUN
emaj-303	134	20	1	1	NUM
emaj-303	134	21	and	and	CCONJ
emaj-303	134	22	2	2	NUM
emaj-303	134	23	,	,	PUNCT
emaj-303	134	24	located	locate	VERB
emaj-303	134	25	in	in	ADP
emaj-303	134	26	benin	benin	PROPN
emaj-303	134	27	city	city	PROPN
emaj-303	134	28	,	,	PUNCT
emaj-303	134	29	edo	edo	PROPN
emaj-303	134	30	state	state	NOUN
emaj-303	134	31	.	.	PUNCT
emaj-303	135	1	given	give	VERB
emaj-303	135	2	the	the	DET
emaj-303	135	3	research	research	NOUN
emaj-303	135	4	's	's	PART
emaj-303	135	5	focus	focus	NOUN
emaj-303	135	6	on	on	ADP
emaj-303	135	7	marketing	marketing	NOUN
emaj-303	135	8	staff	staff	NOUN
emaj-303	135	9	exclusively	exclusively	ADV
emaj-303	135	10	,	,	PUNCT
emaj-303	135	11	a	a	DET
emaj-303	135	12	larger	large	ADJ
emaj-303	135	13	respondent	respondent	NOUN
emaj-303	135	14	count	count	NOUN
emaj-303	135	15	beyond	beyond	ADP
emaj-303	135	16	the	the	DET
emaj-303	135	17	number	number	NOUN
emaj-303	135	18	of	of	ADP
emaj-303	135	19	marketers	marketer	NOUN
emaj-303	135	20	employed	employ	VERB
emaj-303	135	21	within	within	ADP
emaj-303	135	22	the	the	DET
emaj-303	135	23	organization	organization	NOUN
emaj-303	135	24	was	be	AUX
emaj-303	135	25	unnecessary	unnecessary	ADJ
emaj-303	135	26	.	.	PUNCT
emaj-303	136	1	the	the	DET
emaj-303	136	2	distribution	distribution	NOUN
emaj-303	136	3	of	of	ADP
emaj-303	136	4	questionnaires	questionnaire	NOUN
emaj-303	136	5	was	be	AUX
emaj-303	136	6	restricted	restrict	VERB
emaj-303	136	7	to	to	ADP
emaj-303	136	8	marketing	marketing	NOUN
emaj-303	136	9	professionals	professional	NOUN
emaj-303	136	10	within	within	ADP
emaj-303	136	11	the	the	DET
emaj-303	136	12	bank	bank	NOUN
emaj-303	136	13	.	.	PUNCT
emaj-303	137	1	consequently	consequently	ADV
emaj-303	137	2	,	,	PUNCT
emaj-303	137	3	a	a	DET
emaj-303	137	4	sample	sample	NOUN
emaj-303	137	5	size	size	NOUN
emaj-303	137	6	of	of	ADP
emaj-303	137	7	seventy	seventy	NUM
emaj-303	137	8	(	(	PUNCT
emaj-303	137	9	70	70	NUM
emaj-303	137	10	)	)	PUNCT
emaj-303	137	11	participants	participant	NOUN
emaj-303	137	12	was	be	AUX
emaj-303	137	13	selected	select	VERB
emaj-303	137	14	using	use	VERB
emaj-303	137	15	the	the	DET
emaj-303	137	16	judgment	judgment	NOUN
emaj-303	137	17	sampling	sample	VERB
emaj-303	137	18	from	from	ADP
emaj-303	137	19	different	different	ADJ
emaj-303	137	20	bank	bank	NOUN
emaj-303	137	21	branches	branch	NOUN
emaj-303	137	22	.	.	PUNCT
emaj-303	138	1	method	method	NOUN
emaj-303	138	2	of	of	ADP
emaj-303	138	3	data	datum	NOUN
emaj-303	138	4	collection	collection	NOUN
emaj-303	138	5	data	datum	NOUN
emaj-303	138	6	for	for	ADP
emaj-303	138	7	this	this	DET
emaj-303	138	8	study	study	NOUN
emaj-303	138	9	are	be	AUX
emaj-303	138	10	derived	derive	VERB
emaj-303	138	11	from	from	ADP
emaj-303	138	12	both	both	CCONJ
emaj-303	138	13	primary	primary	ADJ
emaj-303	138	14	and	and	CCONJ
emaj-303	138	15	secondary	secondary	ADJ
emaj-303	138	16	sources	source	NOUN
emaj-303	138	17	.	.	PUNCT
emaj-303	139	1	the	the	DET
emaj-303	139	2	questionnaire	questionnaire	NOUN
emaj-303	139	3	's	's	PART
emaj-303	139	4	design	design	NOUN
emaj-303	139	5	was	be	AUX
emaj-303	139	6	influenced	influence	VERB
emaj-303	139	7	by	by	ADP
emaj-303	139	8	the	the	DET
emaj-303	139	9	hypotheses	hypothesis	NOUN
emaj-303	139	10	being	be	AUX
emaj-303	139	11	tested	test	VERB
emaj-303	139	12	.	.	PUNCT
emaj-303	140	1	the	the	DET
emaj-303	140	2	questionnaire	questionnaire	NOUN
emaj-303	140	3	utilized	utilize	VERB
emaj-303	140	4	in	in	ADP
emaj-303	140	5	this	this	DET
emaj-303	140	6	research	research	NOUN
emaj-303	140	7	comprised	comprise	VERB
emaj-303	140	8	a	a	DET
emaj-303	140	9	total	total	NOUN
emaj-303	140	10	of	of	ADP
emaj-303	140	11	nineteen	nineteen	NUM
emaj-303	140	12	(	(	PUNCT
emaj-303	140	13	19	19	NUM
emaj-303	140	14	)	)	PUNCT
emaj-303	140	15	questions	question	NOUN
emaj-303	140	16	.	.	PUNCT
emaj-303	141	1	to	to	PART
emaj-303	141	2	ensure	ensure	VERB
emaj-303	141	3	comprehensive	comprehensive	ADJ
emaj-303	141	4	responses	response	NOUN
emaj-303	141	5	from	from	ADP
emaj-303	141	6	the	the	DET
emaj-303	141	7	participants	participant	NOUN
emaj-303	141	8	,	,	PUNCT
emaj-303	141	9	a	a	DET
emaj-303	141	10	combination	combination	NOUN
emaj-303	141	11	of	of	ADP
emaj-303	141	12	openended	openende	VERB
emaj-303	141	13	and	and	CCONJ
emaj-303	141	14	close	close	ADV
emaj-303	141	15	-	-	PUNCT
emaj-303	141	16	ended	end	VERB
emaj-303	141	17	questions	question	NOUN
emaj-303	141	18	was	be	AUX
emaj-303	141	19	incorporated	incorporate	VERB
emaj-303	141	20	in	in	ADP
emaj-303	141	21	the	the	DET
emaj-303	141	22	questionnaire	questionnaire	NOUN
emaj-303	141	23	.	.	PUNCT
emaj-303	142	1	this	this	DET
emaj-303	142	2	approach	approach	NOUN
emaj-303	142	3	facilitated	facilitate	VERB
emaj-303	142	4	the	the	DET
emaj-303	142	5	application	application	NOUN
emaj-303	142	6	of	of	ADP
emaj-303	142	7	statistical	statistical	ADJ
emaj-303	142	8	techniques	technique	NOUN
emaj-303	142	9	to	to	PART
emaj-303	142	10	analyze	analyze	VERB
emaj-303	142	11	the	the	DET
emaj-303	142	12	gathered	gather	VERB
emaj-303	142	13	data	datum	NOUN
emaj-303	142	14	.	.	PUNCT
emaj-303	143	1	consequently	consequently	ADV
emaj-303	143	2	,	,	PUNCT
emaj-303	143	3	these	these	DET
emaj-303	143	4	statistical	statistical	ADJ
emaj-303	143	5	methods	method	NOUN
emaj-303	143	6	assisted	assist	VERB
emaj-303	143	7	in	in	ADP
emaj-303	143	8	evaluating	evaluate	VERB
emaj-303	143	9	the	the	DET
emaj-303	143	10	research	research	NOUN
emaj-303	143	11	hypotheses	hypothesis	NOUN
emaj-303	143	12	.	.	PUNCT
emaj-303	144	1	data	datum	NOUN
emaj-303	144	2	presentation	presentation	NOUN
emaj-303	144	3	and	and	CCONJ
emaj-303	144	4	analysis	analysis	NOUN
emaj-303	144	5	this	this	DET
emaj-303	144	6	section	section	NOUN
emaj-303	144	7	constitutes	constitute	VERB
emaj-303	144	8	the	the	DET
emaj-303	144	9	core	core	NOUN
emaj-303	144	10	of	of	ADP
emaj-303	144	11	this	this	DET
emaj-303	144	12	research	research	NOUN
emaj-303	144	13	,	,	PUNCT
emaj-303	144	14	focusing	focus	VERB
emaj-303	144	15	on	on	ADP
emaj-303	144	16	the	the	DET
emaj-303	144	17	presentation	presentation	NOUN
emaj-303	144	18	and	and	CCONJ
emaj-303	144	19	analysis	analysis	NOUN
emaj-303	144	20	of	of	ADP
emaj-303	144	21	data	datum	NOUN
emaj-303	144	22	collected	collect	VERB
emaj-303	144	23	from	from	ADP
emaj-303	144	24	the	the	DET
emaj-303	144	25	participants	participant	NOUN
emaj-303	144	26	.	.	PUNCT
emaj-303	145	1	its	its	PRON
emaj-303	145	2	objective	objective	NOUN
emaj-303	145	3	is	be	AUX
emaj-303	145	4	to	to	PART
emaj-303	145	5	provide	provide	VERB
emaj-303	145	6	a	a	DET
emaj-303	145	7	quantifiable	quantifiable	ADJ
emaj-303	145	8	insight	insight	NOUN
emaj-303	145	9	into	into	ADP
emaj-303	145	10	the	the	DET
emaj-303	145	11	outcomes	outcome	NOUN
emaj-303	145	12	of	of	ADP
emaj-303	145	13	marketing	marketing	NOUN
emaj-303	145	14	research	research	NOUN
emaj-303	145	15	as	as	ADP
emaj-303	145	16	a	a	DET
emaj-303	145	17	determining	determine	VERB
emaj-303	145	18	factor	factor	NOUN
emaj-303	145	19	for	for	ADP
emaj-303	145	20	economic	economic	ADJ
emaj-303	145	21	survivsl	survivsl	NOUN
emaj-303	145	22	and	and	CCONJ
emaj-303	145	23	developmental	developmental	ADJ
emaj-303	145	24	assessment	assessment	NOUN
emaj-303	145	25	within	within	ADP
emaj-303	145	26	the	the	DET
emaj-303	145	27	nigerian	nigerian	ADJ
emaj-303	145	28	banking	banking	NOUN
emaj-303	145	29	industry	industry	NOUN
emaj-303	145	30	.	.	PUNCT
emaj-303	146	1	although	although	SCONJ
emaj-303	146	2	seventy	seventy	NUM
emaj-303	146	3	(	(	PUNCT
emaj-303	146	4	70	70	NUM
emaj-303	146	5	)	)	PUNCT
emaj-303	146	6	questionnaires	questionnaire	NOUN
emaj-303	146	7	were	be	AUX
emaj-303	146	8	initially	initially	ADV
emaj-303	146	9	administered	administer	VERB
emaj-303	146	10	,	,	PUNCT
emaj-303	146	11	the	the	DET
emaj-303	146	12	final	final	ADJ
emaj-303	146	13	sample	sample	NOUN
emaj-303	146	14	size	size	NOUN
emaj-303	146	15	(	(	PUNCT
emaj-303	146	16	n	n	CCONJ
emaj-303	146	17	)	)	PUNCT
emaj-303	146	18	amounted	amount	VERB
emaj-303	146	19	to	to	ADP
emaj-303	146	20	sixty	sixty	NUM
emaj-303	146	21	-	-	PUNCT
emaj-303	146	22	seven	seven	NUM
emaj-303	146	23	(	(	PUNCT
emaj-303	146	24	67	67	NUM
emaj-303	146	25	)	)	PUNCT
emaj-303	146	26	respondents	respondent	NOUN
emaj-303	146	27	.	.	PUNCT
emaj-303	147	1	the	the	DET
emaj-303	147	2	collected	collect	VERB
emaj-303	147	3	data	datum	NOUN
emaj-303	147	4	are	be	AUX
emaj-303	147	5	organized	organize	VERB
emaj-303	147	6	in	in	ADP
emaj-303	147	7	tabular	tabular	NOUN
emaj-303	147	8	format	format	NOUN
emaj-303	147	9	and	and	CCONJ
emaj-303	147	10	the	the	DET
emaj-303	147	11	data	datum	NOUN
emaj-303	147	12	analysis	analysis	NOUN
emaj-303	147	13	is	be	AUX
emaj-303	147	14	presented	present	VERB
emaj-303	147	15	in	in	ADP
emaj-303	147	16	terms	term	NOUN
emaj-303	147	17	of	of	ADP
emaj-303	147	18	percentages	percentage	NOUN
emaj-303	147	19	.	.	PUNCT
emaj-303	148	1	table	table	NOUN
emaj-303	148	2	1	1	NUM
emaj-303	148	3	:	:	PUNCT
emaj-303	148	4	age	age	NOUN
emaj-303	148	5	variables	variable	NOUN
emaj-303	148	6	respondents	respondent	NOUN
emaj-303	148	7	percentage	percentage	NOUN
emaj-303	148	8	below	below	ADP
emaj-303	148	9	25	25	NUM
emaj-303	148	10	years	year	NOUN
emaj-303	148	11	old	old	ADJ
emaj-303	148	12	11	11	NUM
emaj-303	148	13	16	16	NUM
emaj-303	148	14	26	26	NUM
emaj-303	148	15	-	-	SYM
emaj-303	148	16	35	35	NUM
emaj-303	148	17	years	year	NOUN
emaj-303	148	18	old	old	ADJ
emaj-303	148	19	27	27	NUM
emaj-303	148	20	40	40	NUM
emaj-303	148	21	36	36	NUM
emaj-303	148	22	-	-	SYM
emaj-303	148	23	45	45	NUM
emaj-303	148	24	years	year	NOUN
emaj-303	148	25	old	old	ADJ
emaj-303	148	26	23	23	NUM
emaj-303	148	27	34	34	NUM
emaj-303	148	28	46	46	NUM
emaj-303	148	29	-	-	SYM
emaj-303	148	30	55	55	NUM
emaj-303	148	31	years	year	NOUN
emaj-303	148	32	old	old	ADJ
emaj-303	148	33	6	6	NUM
emaj-303	148	34	10	10	NUM
emaj-303	148	35	total	total	NOUN
emaj-303	148	36	67	67	NUM
emaj-303	148	37	100	100	NUM
emaj-303	148	38	so	so	ADV
emaj-303	148	39	source	source	NOUN
emaj-303	148	40	:	:	PUNCT
emaj-303	148	41	field	field	NOUN
emaj-303	148	42	survey	survey	NOUN
emaj-303	148	43	table	table	NOUN
emaj-303	148	44	1	1	NUM
emaj-303	148	45	above	above	ADV
emaj-303	148	46	indicates	indicate	VERB
emaj-303	148	47	that	that	SCONJ
emaj-303	148	48	,	,	PUNCT
emaj-303	148	49	respondents	respondent	NOUN
emaj-303	148	50	’	'	PUNCT
emaj-303	148	51	age	age	NOUN
emaj-303	148	52	below	below	ADP
emaj-303	148	53	25	25	NUM
emaj-303	148	54	constitutes	constitute	NOUN
emaj-303	148	55	16	16	NUM
emaj-303	148	56	%	%	NOUN
emaj-303	148	57	,	,	PUNCT
emaj-303	148	58	age	age	NOUN
emaj-303	148	59	26	26	NUM
emaj-303	148	60	-	-	SYM
emaj-303	148	61	35	35	NUM
emaj-303	148	62	constitutes	constitute	VERB
emaj-303	148	63	40	40	NUM
emaj-303	148	64	%	%	NOUN
emaj-303	148	65	of	of	ADP
emaj-303	148	66	the	the	DET
emaj-303	148	67	sample	sample	NOUN
emaj-303	148	68	while	while	SCONJ
emaj-303	148	69	age	age	NOUN
emaj-303	148	70	36	36	NUM
emaj-303	148	71	-	-	SYM
emaj-303	148	72	45	45	NUM
emaj-303	148	73	constitutes	constitute	VERB
emaj-303	148	74	34	34	NUM
emaj-303	148	75	%	%	NOUN
emaj-303	148	76	and	and	CCONJ
emaj-303	148	77	age	age	NOUN
emaj-303	148	78	4655	4655	NUM
emaj-303	148	79	constitutes	constitute	VERB
emaj-303	148	80	10	10	NUM
emaj-303	148	81	%	%	NOUN
emaj-303	148	82	of	of	ADP
emaj-303	148	83	the	the	DET
emaj-303	148	84	sample	sample	NOUN
emaj-303	148	85	of	of	ADP
emaj-303	148	86	research	research	NOUN
emaj-303	148	87	.	.	PUNCT
emaj-303	149	1	table	table	NOUN
emaj-303	149	2	2	2	NUM
emaj-303	149	3	:	:	PUNCT
emaj-303	149	4	gender	gender	NOUN
emaj-303	149	5	variables	variable	VERB
emaj-303	149	6	respondents	respondent	NOUN
emaj-303	149	7	percentages	percentage	NOUN
emaj-303	149	8	male	male	VERB
emaj-303	149	9	38	38	NUM
emaj-303	149	10	57	57	NUM
emaj-303	149	11	female	female	ADJ
emaj-303	149	12	29	29	NUM
emaj-303	149	13	43	43	NUM
emaj-303	149	14	total	total	NOUN
emaj-303	149	15	67	67	NUM
emaj-303	149	16	100	100	NUM
emaj-303	149	17	so	so	ADV
emaj-303	149	18	source	source	NOUN
emaj-303	149	19	:	:	PUNCT
emaj-303	149	20	field	field	NOUN
emaj-303	149	21	survey	survey	NOUN
emaj-303	149	22	table	table	NOUN
emaj-303	149	23	2	2	NUM
emaj-303	149	24	above	above	ADV
emaj-303	149	25	shows	show	VERB
emaj-303	149	26	that	that	SCONJ
emaj-303	149	27	57	57	NUM
emaj-303	149	28	%	%	NOUN
emaj-303	149	29	of	of	ADP
emaj-303	149	30	the	the	DET
emaj-303	149	31	sample	sample	NOUN
emaj-303	149	32	is	be	AUX
emaj-303	149	33	dominated	dominate	VERB
emaj-303	149	34	by	by	ADP
emaj-303	149	35	males	male	NOUN
emaj-303	149	36	while	while	SCONJ
emaj-303	149	37	females	female	NOUN
emaj-303	149	38	are	be	AUX
emaj-303	149	39	represented	represent	VERB
emaj-303	149	40	by	by	ADP
emaj-303	149	41	43	43	NUM
emaj-303	149	42	%	%	NOUN
emaj-303	149	43	.	.	PUNCT
emaj-303	150	1	volume	volume	NOUN
emaj-303	150	2	13	13	NUM
emaj-303	150	3	no	no	DET
emaj-303	150	4	2	2	NUM
emaj-303	150	5	(	(	PUNCT
emaj-303	150	6	2023	2023	NUM
emaj-303	150	7	)	)	PUNCT
emaj-303	150	8	|	|	ADV
emaj-303	150	9	issn	issn	VERB
emaj-303	150	10	2158	2158	NUM
emaj-303	150	11	-	-	SYM
emaj-303	150	12	8708	8708	NUM
emaj-303	150	13	(	(	PUNCT
emaj-303	150	14	online	online	NOUN
emaj-303	150	15	)	)	PUNCT
emaj-303	150	16	|	|	ADV
emaj-303	150	17	doi	doi	X
emaj-303	150	18	10.5195	10.5195	NUM
emaj-303	150	19	/	/	SYM
emaj-303	150	20	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	151	1	|	|	ADV
emaj-303	151	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-303	151	3	oshireku	oshireku	PROPN
emaj-303	151	4	vincent	vincent	PROPN
emaj-303	151	5	onivefu	onivefu	PROPN
emaj-303	151	6	,	,	PUNCT
emaj-303	151	7	omuya	omuya	PROPN
emaj-303	151	8	stephen	stephen	PROPN
emaj-303	151	9	onivefu	onivefu	PROPN
emaj-303	151	10	,	,	PUNCT
emaj-303	151	11	adaviriku	adaviriku	PROPN
emaj-303	151	12	john	john	PROPN
emaj-303	151	13	onivefu	onivefu	PROPN
emaj-303	151	14	,	,	PUNCT
emaj-303	152	1	zainab	zainab	PROPN
emaj-303	152	2	oyioza	oyioza	PROPN
emaj-303	152	3	onivefu	onivefu	PROPN
emaj-303	152	4	,	,	PUNCT
emaj-303	152	5	oziofu	oziofu	PROPN
emaj-303	152	6	blessing	blessing	NOUN
emaj-303	152	7	onivefu	onivefu	NUM
emaj-303	152	8	,	,	PUNCT
emaj-303	152	9	abosede	abosede	PROPN
emaj-303	152	10	mary	mary	PROPN
emaj-303	152	11	latinwo	latinwo	VERB
emaj-303	152	12	emerging	emerge	VERB
emaj-303	152	13	markets	market	NOUN
emaj-303	152	14	journal	journal	NOUN
emaj-303	152	15	page	page	NOUN
emaj-303	152	16	|5|	|5|	PRON
emaj-303	152	17	table	table	VERB
emaj-303	152	18	3	3	NUM
emaj-303	152	19	:	:	PUNCT
emaj-303	152	20	educational	educational	ADJ
emaj-303	152	21	background	background	NOUN
emaj-303	152	22	variables	variable	VERB
emaj-303	152	23	respondents	respondent	NOUN
emaj-303	152	24	percentage	percentage	VERB
emaj-303	152	25	ordinary	ordinary	ADJ
emaj-303	152	26	national	national	ADJ
emaj-303	152	27	diploma	diploma	NOUN
emaj-303	152	28	(	(	PUNCT
emaj-303	152	29	ond	ond	NOUN
emaj-303	152	30	)	)	PUNCT
emaj-303	152	31	33	33	NUM
emaj-303	152	32	49	49	NUM
emaj-303	152	33	higher	high	ADJ
emaj-303	152	34	national	national	ADJ
emaj-303	152	35	diploma	diploma	NOUN
emaj-303	152	36	(	(	PUNCT
emaj-303	152	37	hnd)/bachelor	hnd)/bachelor	NOUN
emaj-303	152	38	of	of	ADP
emaj-303	152	39	science	science	NOUN
emaj-303	152	40	(	(	PUNCT
emaj-303	152	41	b.sc	b.sc	PROPN
emaj-303	152	42	)	)	PUNCT
emaj-303	152	43	21	21	NUM
emaj-303	152	44	31	31	NUM
emaj-303	152	45	master	master	NOUN
emaj-303	152	46	of	of	ADP
emaj-303	152	47	science	science	NOUN
emaj-303	152	48	(	(	PUNCT
emaj-303	152	49	msc)/master	msc)/master	NOUN
emaj-303	152	50	of	of	ADP
emaj-303	152	51	business	business	NOUN
emaj-303	152	52	administration	administration	NOUN
emaj-303	152	53	(	(	PUNCT
emaj-303	152	54	mba	mba	PROPN
emaj-303	152	55	)	)	PUNCT
emaj-303	152	56	13	13	NUM
emaj-303	152	57	20	20	NUM
emaj-303	152	58	total	total	NOUN
emaj-303	152	59	67	67	NUM
emaj-303	152	60	100	100	NUM
emaj-303	152	61	source	source	NOUN
emaj-303	152	62	:	:	PUNCT
emaj-303	152	63	field	field	NOUN
emaj-303	152	64	survey	survey	NOUN
emaj-303	152	65	based	base	VERB
emaj-303	152	66	on	on	ADP
emaj-303	152	67	table	table	NOUN
emaj-303	152	68	3	3	NUM
emaj-303	152	69	above	above	ADV
emaj-303	152	70	,	,	PUNCT
emaj-303	152	71	49	49	NUM
emaj-303	152	72	%	%	NOUN
emaj-303	152	73	of	of	ADP
emaj-303	152	74	the	the	DET
emaj-303	152	75	respondents	respondent	NOUN
emaj-303	152	76	are	be	AUX
emaj-303	152	77	ordinary	ordinary	ADJ
emaj-303	152	78	national	national	ADJ
emaj-303	152	79	diploma	diploma	NOUN
emaj-303	152	80	(	(	PUNCT
emaj-303	152	81	ond	ond	ADJ
emaj-303	152	82	)	)	PUNCT
emaj-303	152	83	holders	holder	NOUN
emaj-303	152	84	,	,	PUNCT
emaj-303	152	85	31	31	NUM
emaj-303	152	86	%	%	NOUN
emaj-303	152	87	of	of	ADP
emaj-303	152	88	the	the	DET
emaj-303	152	89	respondents	respondent	NOUN
emaj-303	152	90	are	be	AUX
emaj-303	152	91	higher	high	ADJ
emaj-303	152	92	national	national	ADJ
emaj-303	152	93	diploma	diploma	NOUN
emaj-303	152	94	(	(	PUNCT
emaj-303	152	95	hnd)/bachelor	hnd)/bachelor	NOUN
emaj-303	152	96	of	of	ADP
emaj-303	152	97	science	science	NOUN
emaj-303	152	98	(	(	PUNCT
emaj-303	152	99	b.sc	b.sc	PROPN
emaj-303	152	100	)	)	PUNCT
emaj-303	152	101	holders	holder	NOUN
emaj-303	152	102	,	,	PUNCT
emaj-303	152	103	while	while	SCONJ
emaj-303	152	104	20	20	NUM
emaj-303	152	105	%	%	NOUN
emaj-303	152	106	are	be	AUX
emaj-303	152	107	master	master	NOUN
emaj-303	152	108	of	of	ADP
emaj-303	152	109	science	science	NOUN
emaj-303	152	110	(	(	PUNCT
emaj-303	152	111	msc)/master	msc)/master	NOUN
emaj-303	152	112	of	of	ADP
emaj-303	152	113	business	business	NOUN
emaj-303	152	114	administration	administration	NOUN
emaj-303	152	115	(	(	PUNCT
emaj-303	152	116	mba	mba	NOUN
emaj-303	152	117	)	)	PUNCT
emaj-303	152	118	holders	holder	NOUN
emaj-303	152	119	.	.	PUNCT
emaj-303	153	1	table	table	NOUN
emaj-303	153	2	4	4	NUM
emaj-303	153	3	:	:	PUNCT
emaj-303	153	4	marital	marital	ADJ
emaj-303	153	5	status	status	NOUN
emaj-303	153	6	variables	variable	VERB
emaj-303	153	7	respondents	respondent	NOUN
emaj-303	153	8	percentages	percentage	NOUN
emaj-303	153	9	single	single	ADJ
emaj-303	153	10	43	43	NUM
emaj-303	153	11	64	64	NUM
emaj-303	153	12	married	marry	VERB
emaj-303	153	13	23	23	NUM
emaj-303	153	14	35	35	NUM
emaj-303	153	15	divorced	divorce	VERB
emaj-303	153	16	1	1	NUM
emaj-303	153	17	1	1	NUM
emaj-303	153	18	total	total	NOUN
emaj-303	153	19	67	67	NUM
emaj-303	153	20	100	100	NUM
emaj-303	153	21	source	source	NOUN
emaj-303	153	22	:	:	PUNCT
emaj-303	153	23	field	field	NOUN
emaj-303	153	24	survey	survey	NOUN
emaj-303	153	25	as	as	SCONJ
emaj-303	153	26	shown	show	VERB
emaj-303	153	27	in	in	ADP
emaj-303	153	28	table	table	NOUN
emaj-303	153	29	4	4	NUM
emaj-303	153	30	above	above	ADV
emaj-303	153	31	,	,	PUNCT
emaj-303	153	32	single	single	ADJ
emaj-303	153	33	employees	employee	NOUN
emaj-303	153	34	constitute	constitute	VERB
emaj-303	153	35	64	64	NUM
emaj-303	153	36	%	%	NOUN
emaj-303	153	37	and	and	CCONJ
emaj-303	153	38	married	married	ADJ
emaj-303	153	39	employees	employee	NOUN
emaj-303	153	40	constitute	constitute	VERB
emaj-303	153	41	35	35	NUM
emaj-303	153	42	%	%	NOUN
emaj-303	153	43	of	of	ADP
emaj-303	153	44	the	the	DET
emaj-303	153	45	sample	sample	NOUN
emaj-303	153	46	,	,	PUNCT
emaj-303	153	47	while	while	SCONJ
emaj-303	153	48	only	only	ADV
emaj-303	153	49	1	1	NUM
emaj-303	153	50	%	%	NOUN
emaj-303	153	51	is	be	AUX
emaj-303	153	52	divorced	divorce	VERB
emaj-303	153	53	.	.	PUNCT
emaj-303	154	1	table	table	NOUN
emaj-303	154	2	5	5	NUM
emaj-303	154	3	:	:	PUNCT
emaj-303	154	4	are	be	AUX
emaj-303	154	5	you	you	PRON
emaj-303	154	6	aware	aware	ADJ
emaj-303	154	7	of	of	ADP
emaj-303	154	8	what	what	PRON
emaj-303	154	9	is	be	AUX
emaj-303	154	10	called	call	VERB
emaj-303	154	11	marketing	marketing	NOUN
emaj-303	154	12	research	research	NOUN
emaj-303	154	13	in	in	ADP
emaj-303	154	14	the	the	DET
emaj-303	154	15	industry	industry	NOUN
emaj-303	154	16	?	?	PUNCT
emaj-303	155	1	response	response	NOUN
emaj-303	155	2	number	number	NOUN
emaj-303	155	3	of	of	ADP
emaj-303	155	4	respondents	respondent	NOUN
emaj-303	155	5	percentage	percentage	NOUN
emaj-303	155	6	yes	yes	INTJ
emaj-303	156	1	65	65	NUM
emaj-303	156	2	97	97	NUM
emaj-303	156	3	no	no	DET
emaj-303	156	4	2	2	NUM
emaj-303	156	5	3	3	NUM
emaj-303	156	6	total	total	NOUN
emaj-303	156	7	67	67	NUM
emaj-303	156	8	100	100	NUM
emaj-303	156	9	source	source	NOUN
emaj-303	156	10	:	:	PUNCT
emaj-303	156	11	field	field	NOUN
emaj-303	156	12	survey	survey	NOUN
emaj-303	156	13	table	table	NOUN
emaj-303	156	14	5	5	NUM
emaj-303	156	15	shows	show	VERB
emaj-303	156	16	that	that	SCONJ
emaj-303	156	17	97	97	NUM
emaj-303	156	18	%	%	NOUN
emaj-303	156	19	of	of	ADP
emaj-303	156	20	the	the	DET
emaj-303	156	21	respondents	respondent	NOUN
emaj-303	156	22	are	be	AUX
emaj-303	156	23	aware	aware	ADJ
emaj-303	156	24	and	and	CCONJ
emaj-303	156	25	3	3	NUM
emaj-303	156	26	%	%	NOUN
emaj-303	156	27	are	be	AUX
emaj-303	156	28	unaware	unaware	ADJ
emaj-303	156	29	of	of	ADP
emaj-303	156	30	marketing	market	VERB
emaj-303	156	31	research	research	NOUN
emaj-303	156	32	in	in	ADP
emaj-303	156	33	industry	industry	NOUN
emaj-303	156	34	.	.	PUNCT
emaj-303	157	1	table	table	NOUN
emaj-303	157	2	6	6	NUM
emaj-303	157	3	:	:	PUNCT
emaj-303	157	4	do	do	AUX
emaj-303	157	5	you	you	PRON
emaj-303	157	6	support	support	VERB
emaj-303	157	7	the	the	DET
emaj-303	157	8	view	view	NOUN
emaj-303	157	9	that	that	SCONJ
emaj-303	157	10	companies	company	NOUN
emaj-303	157	11	(	(	PUNCT
emaj-303	157	12	banks	bank	NOUN
emaj-303	157	13	)	)	PUNCT
emaj-303	157	14	can	can	AUX
emaj-303	157	15	ordinarily	ordinarily	ADV
emaj-303	157	16	determine	determine	VERB
emaj-303	157	17	their	their	PRON
emaj-303	157	18	demand	demand	NOUN
emaj-303	157	19	through	through	ADP
emaj-303	157	20	marketing	marketing	NOUN
emaj-303	157	21	research	research	NOUN
emaj-303	157	22	?	?	PUNCT
emaj-303	158	1	response	response	NOUN
emaj-303	158	2	number	number	NOUN
emaj-303	158	3	of	of	ADP
emaj-303	158	4	respondents	respondent	NOUN
emaj-303	158	5	percentage	percentage	NOUN
emaj-303	158	6	yes	yes	INTJ
emaj-303	158	7	35	35	NUM
emaj-303	158	8	52	52	NUM
emaj-303	158	9	no	no	DET
emaj-303	158	10	32	32	NUM
emaj-303	158	11	48	48	NUM
emaj-303	158	12	total	total	NOUN
emaj-303	158	13	67	67	NUM
emaj-303	158	14	100	100	NUM
emaj-303	158	15	source	source	NOUN
emaj-303	158	16	:	:	PUNCT
emaj-303	158	17	field	field	NOUN
emaj-303	158	18	survey	survey	NOUN
emaj-303	158	19	table	table	NOUN
emaj-303	158	20	6	6	NUM
emaj-303	158	21	above	above	ADV
emaj-303	158	22	shows	show	VERB
emaj-303	158	23	that	that	SCONJ
emaj-303	158	24	52	52	NUM
emaj-303	158	25	%	%	NOUN
emaj-303	158	26	of	of	ADP
emaj-303	158	27	the	the	DET
emaj-303	158	28	respondent	respondent	NOUN
emaj-303	158	29	believe	believe	VERB
emaj-303	158	30	companies	company	NOUN
emaj-303	158	31	(	(	PUNCT
emaj-303	158	32	banks	bank	NOUN
emaj-303	158	33	)	)	PUNCT
emaj-303	158	34	can	can	AUX
emaj-303	158	35	determine	determine	VERB
emaj-303	158	36	their	their	PRON
emaj-303	158	37	demand	demand	NOUN
emaj-303	158	38	through	through	ADP
emaj-303	158	39	marketing	marketing	NOUN
emaj-303	158	40	research	research	NOUN
emaj-303	158	41	while	while	SCONJ
emaj-303	158	42	48	48	NUM
emaj-303	158	43	%	%	NOUN
emaj-303	158	44	do	do	AUX
emaj-303	158	45	not	not	PART
emaj-303	158	46	believe	believe	VERB
emaj-303	158	47	that	that	SCONJ
emaj-303	158	48	companies	company	NOUN
emaj-303	158	49	(	(	PUNCT
emaj-303	158	50	banks	bank	NOUN
emaj-303	158	51	)	)	PUNCT
emaj-303	158	52	determine	determine	VERB
emaj-303	158	53	their	their	PRON
emaj-303	158	54	demand	demand	NOUN
emaj-303	158	55	through	through	ADP
emaj-303	158	56	marketing	marketing	NOUN
emaj-303	158	57	research	research	NOUN
emaj-303	158	58	.	.	PUNCT
emaj-303	159	1	table	table	NOUN
emaj-303	159	2	7	7	NUM
emaj-303	159	3	:	:	PUNCT
emaj-303	160	1	does	do	AUX
emaj-303	160	2	your	your	PRON
emaj-303	160	3	company	company	NOUN
emaj-303	160	4	(	(	PUNCT
emaj-303	160	5	bank	bank	NOUN
emaj-303	160	6	)	)	PUNCT
emaj-303	160	7	have	have	VERB
emaj-303	160	8	any	any	DET
emaj-303	160	9	marketing	marketing	NOUN
emaj-303	160	10	research	research	NOUN
emaj-303	160	11	unit	unit	NOUN
emaj-303	160	12	?	?	PUNCT
emaj-303	161	1	response	response	NOUN
emaj-303	161	2	number	number	NOUN
emaj-303	161	3	of	of	ADP
emaj-303	161	4	respondent	respondent	NOUN
emaj-303	161	5	percentage	percentage	NOUN
emaj-303	161	6	yes	yes	INTJ
emaj-303	161	7	45	45	NUM
emaj-303	161	8	67	67	NUM
emaj-303	161	9	no	no	DET
emaj-303	161	10	22	22	NUM
emaj-303	161	11	33	33	NUM
emaj-303	161	12	total	total	NOUN
emaj-303	161	13	67	67	NUM
emaj-303	161	14	100	100	NUM
emaj-303	161	15	source	source	NOUN
emaj-303	161	16	:	:	PUNCT
emaj-303	161	17	field	field	NOUN
emaj-303	161	18	survey	survey	NOUN
emaj-303	161	19	table	table	NOUN
emaj-303	161	20	7	7	NUM
emaj-303	161	21	shows	show	VERB
emaj-303	161	22	that	that	SCONJ
emaj-303	161	23	67	67	NUM
emaj-303	161	24	%	%	NOUN
emaj-303	161	25	of	of	ADP
emaj-303	161	26	the	the	DET
emaj-303	161	27	respondents	respondent	NOUN
emaj-303	161	28	state	state	NOUN
emaj-303	161	29	there	there	PRON
emaj-303	161	30	is	be	VERB
emaj-303	161	31	a	a	DET
emaj-303	161	32	marketing	marketing	NOUN
emaj-303	161	33	research	research	NOUN
emaj-303	161	34	unit	unit	NOUN
emaj-303	161	35	in	in	ADP
emaj-303	161	36	their	their	PRON
emaj-303	161	37	company	company	NOUN
emaj-303	161	38	(	(	PUNCT
emaj-303	161	39	bank	bank	NOUN
emaj-303	161	40	)	)	PUNCT
emaj-303	161	41	,	,	PUNCT
emaj-303	161	42	while	while	SCONJ
emaj-303	161	43	33	33	NUM
emaj-303	161	44	%	%	NOUN
emaj-303	161	45	indicate	indicate	VERB
emaj-303	161	46	just	just	ADV
emaj-303	161	47	the	the	DET
emaj-303	161	48	opposite	opposite	ADJ
emaj-303	161	49	.	.	PUNCT
emaj-303	161	50	table	table	NOUN
emaj-303	161	51	8	8	NUM
emaj-303	161	52	:	:	PUNCT
emaj-303	161	53	does	do	AUX
emaj-303	161	54	management	management	NOUN
emaj-303	161	55	of	of	ADP
emaj-303	161	56	union	union	PROPN
emaj-303	161	57	bank	bank	PROPN
emaj-303	161	58	of	of	ADP
emaj-303	161	59	nigeria	nigeria	PROPN
emaj-303	161	60	care	care	VERB
emaj-303	161	61	about	about	ADP
emaj-303	161	62	customer	customer	NOUN
emaj-303	161	63	satisfaction	satisfaction	NOUN
emaj-303	161	64	?	?	PUNCT
emaj-303	162	1	response	response	NOUN
emaj-303	162	2	number	number	NOUN
emaj-303	162	3	of	of	ADP
emaj-303	162	4	respondents	respondent	NOUN
emaj-303	162	5	percentage	percentage	NOUN
emaj-303	162	6	yes	yes	INTJ
emaj-303	162	7	67	67	NUM
emaj-303	162	8	100	100	NUM
emaj-303	162	9	no	no	DET
emaj-303	162	10	0	0	NUM
emaj-303	162	11	0	0	NUM
emaj-303	162	12	total	total	NOUN
emaj-303	162	13	67	67	NUM
emaj-303	162	14	100	100	NUM
emaj-303	162	15	source	source	NOUN
emaj-303	162	16	:	:	PUNCT
emaj-303	162	17	field	field	NOUN
emaj-303	162	18	survey	survey	NOUN
emaj-303	162	19	table	table	NOUN
emaj-303	162	20	8	8	NUM
emaj-303	162	21	above	above	ADV
emaj-303	162	22	shows	show	VERB
emaj-303	162	23	that	that	SCONJ
emaj-303	162	24	all	all	DET
emaj-303	162	25	(	(	PUNCT
emaj-303	162	26	100	100	NUM
emaj-303	162	27	%	%	NOUN
emaj-303	162	28	)	)	PUNCT
emaj-303	162	29	respondents	respondent	NOUN
emaj-303	162	30	think	think	VERB
emaj-303	162	31	the	the	DET
emaj-303	162	32	management	management	NOUN
emaj-303	162	33	of	of	ADP
emaj-303	162	34	union	union	PROPN
emaj-303	162	35	bank	bank	PROPN
emaj-303	162	36	of	of	ADP
emaj-303	162	37	nigeria	nigeria	PROPN
emaj-303	162	38	cares	care	VERB
emaj-303	162	39	about	about	ADP
emaj-303	162	40	customer	customer	NOUN
emaj-303	162	41	satisfaction	satisfaction	NOUN
emaj-303	162	42	.	.	PUNCT
emaj-303	163	1	table	table	NOUN
emaj-303	163	2	9	9	NUM
emaj-303	163	3	:	:	PUNCT
emaj-303	163	4	marketing	marketing	NOUN
emaj-303	163	5	research	research	NOUN
emaj-303	163	6	helps	help	VERB
emaj-303	163	7	in	in	ADP
emaj-303	163	8	developing	develop	VERB
emaj-303	163	9	a	a	DET
emaj-303	163	10	new	new	ADJ
emaj-303	163	11	product	product	NOUN
emaj-303	163	12	which	which	PRON
emaj-303	163	13	improves	improve	VERB
emaj-303	163	14	company	company	NOUN
emaj-303	163	15	’s	’s	PART
emaj-303	163	16	(	(	PUNCT
emaj-303	163	17	bank	bank	NOUN
emaj-303	163	18	’s	’s	PART
emaj-303	163	19	)	)	PUNCT
emaj-303	163	20	growth	growth	NOUN
emaj-303	163	21	and	and	CCONJ
emaj-303	163	22	survival	survival	NOUN
emaj-303	163	23	?	?	PUNCT
emaj-303	164	1	response	response	NOUN
emaj-303	164	2	number	number	NOUN
emaj-303	164	3	of	of	ADP
emaj-303	164	4	respondent	respondent	NOUN
emaj-303	164	5	percentage	percentage	NOUN
emaj-303	164	6	yes	yes	INTJ
emaj-303	164	7	67	67	NUM
emaj-303	164	8	100	100	NUM
emaj-303	164	9	no	no	DET
emaj-303	164	10	0	0	NUM
emaj-303	164	11	0	0	NUM
emaj-303	164	12	total	total	NOUN
emaj-303	164	13	67	67	NUM
emaj-303	164	14	100	100	NUM
emaj-303	164	15	source	source	NOUN
emaj-303	164	16	:	:	PUNCT
emaj-303	164	17	field	field	NOUN
emaj-303	164	18	survey	survey	NOUN
emaj-303	164	19	table	table	NOUN
emaj-303	164	20	9	9	NUM
emaj-303	164	21	above	above	ADV
emaj-303	164	22	shows	show	VERB
emaj-303	164	23	that	that	SCONJ
emaj-303	164	24	marketing	marketing	NOUN
emaj-303	164	25	research	research	NOUN
emaj-303	164	26	can	can	AUX
emaj-303	164	27	help	help	VERB
emaj-303	164	28	in	in	ADP
emaj-303	164	29	developing	develop	VERB
emaj-303	164	30	a	a	DET
emaj-303	164	31	new	new	ADJ
emaj-303	164	32	product	product	NOUN
emaj-303	164	33	which	which	PRON
emaj-303	164	34	improves	improve	VERB
emaj-303	164	35	company	company	NOUN
emaj-303	164	36	’s	’s	PART
emaj-303	164	37	(	(	PUNCT
emaj-303	164	38	bank	bank	NOUN
emaj-303	164	39	’s	’s	PART
emaj-303	164	40	)	)	PUNCT
emaj-303	164	41	growth	growth	NOUN
emaj-303	164	42	and	and	CCONJ
emaj-303	164	43	survival	survival	NOUN
emaj-303	164	44	.	.	PUNCT
emaj-303	165	1	all	all	DET
emaj-303	165	2	respondents	respondent	NOUN
emaj-303	165	3	(	(	PUNCT
emaj-303	165	4	100	100	NUM
emaj-303	165	5	%	%	NOUN
emaj-303	165	6	)	)	PUNCT
emaj-303	165	7	share	share	NOUN
emaj-303	165	8	the	the	DET
emaj-303	165	9	mentioned	mention	VERB
emaj-303	165	10	opinion	opinion	NOUN
emaj-303	165	11	.	.	PUNCT
emaj-303	166	1	table	table	NOUN
emaj-303	166	2	10	10	NUM
emaj-303	166	3	:	:	PUNCT
emaj-303	166	4	does	do	AUX
emaj-303	166	5	your	your	PRON
emaj-303	166	6	company	company	NOUN
emaj-303	166	7	(	(	PUNCT
emaj-303	166	8	bank	bank	NOUN
emaj-303	166	9	)	)	PUNCT
emaj-303	166	10	get	get	VERB
emaj-303	166	11	the	the	DET
emaj-303	166	12	new	new	ADJ
emaj-303	166	13	product	product	NOUN
emaj-303	166	14	idea	idea	NOUN
emaj-303	166	15	through	through	ADP
emaj-303	166	16	market	market	NOUN
emaj-303	166	17	research	research	NOUN
emaj-303	166	18	?	?	PUNCT
emaj-303	167	1	response	response	NOUN
emaj-303	167	2	number	number	NOUN
emaj-303	167	3	of	of	ADP
emaj-303	167	4	respondents	respondent	NOUN
emaj-303	167	5	percentage	percentage	NOUN
emaj-303	167	6	yes	yes	INTJ
emaj-303	167	7	67	67	NUM
emaj-303	167	8	100	100	NUM
emaj-303	167	9	no	no	DET
emaj-303	167	10	0	0	NUM
emaj-303	167	11	0	0	NUM
emaj-303	167	12	total	total	NOUN
emaj-303	167	13	67	67	NUM
emaj-303	167	14	100	100	NUM
emaj-303	167	15	source	source	NOUN
emaj-303	167	16	:	:	PUNCT
emaj-303	167	17	field	field	NOUN
emaj-303	167	18	survey	survey	NOUN
emaj-303	167	19	s	s	PART
emaj-303	167	20	table	table	NOUN
emaj-303	167	21	10	10	NUM
emaj-303	167	22	above	above	ADV
emaj-303	167	23	shows	show	VERB
emaj-303	167	24	that	that	SCONJ
emaj-303	167	25	all	all	DET
emaj-303	167	26	respondents	respondent	NOUN
emaj-303	167	27	(	(	PUNCT
emaj-303	167	28	100	100	NUM
emaj-303	167	29	%	%	NOUN
emaj-303	167	30	)	)	PUNCT
emaj-303	167	31	believe	believe	VERB
emaj-303	167	32	their	their	PRON
emaj-303	167	33	company	company	NOUN
emaj-303	167	34	(	(	PUNCT
emaj-303	167	35	bank	bank	NOUN
emaj-303	167	36	)	)	PUNCT
emaj-303	167	37	gets	get	VERB
emaj-303	167	38	the	the	DET
emaj-303	167	39	new	new	ADJ
emaj-303	167	40	product	product	NOUN
emaj-303	167	41	idea	idea	NOUN
emaj-303	167	42	through	through	ADP
emaj-303	167	43	market	market	NOUN
emaj-303	167	44	research	research	NOUN
emaj-303	167	45	.	.	PUNCT
emaj-303	168	1	volume	volume	NOUN
emaj-303	168	2	13	13	NUM
emaj-303	168	3	no	no	DET
emaj-303	168	4	2	2	NUM
emaj-303	168	5	(	(	PUNCT
emaj-303	168	6	2023	2023	NUM
emaj-303	168	7	)	)	PUNCT
emaj-303	168	8	|	|	ADV
emaj-303	168	9	issn	issn	VERB
emaj-303	168	10	2158	2158	NUM
emaj-303	168	11	-	-	SYM
emaj-303	168	12	8708	8708	NUM
emaj-303	168	13	(	(	PUNCT
emaj-303	168	14	online	online	NOUN
emaj-303	168	15	)	)	PUNCT
emaj-303	168	16	|	|	ADV
emaj-303	168	17	doi	doi	X
emaj-303	168	18	10.5195	10.5195	NUM
emaj-303	168	19	/	/	SYM
emaj-303	168	20	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	169	1	|	|	ADV
emaj-303	169	2	http://emaj.pitt.edu	http://emaj.pitt.edu	AUX
emaj-303	169	3	unveiling	unveil	VERB
emaj-303	169	4	the	the	DET
emaj-303	169	5	potential	potential	NOUN
emaj-303	169	6	and	and	CCONJ
emaj-303	169	7	significance	significance	NOUN
emaj-303	169	8	of	of	ADP
emaj-303	169	9	marketing	marketing	NOUN
emaj-303	169	10	research	research	NOUN
emaj-303	169	11	in	in	ADP
emaj-303	169	12	the	the	DET
emaj-303	169	13	nigerian	nigerian	ADJ
emaj-303	169	14	banking	banking	NOUN
emaj-303	169	15	industry	industry	NOUN
emaj-303	169	16	page	page	NOUN
emaj-303	169	17	|6|	|6|	NOUN
emaj-303	169	18	emerging	emerge	VERB
emaj-303	169	19	markets	market	NOUN
emaj-303	169	20	journal	journal	NOUN
emaj-303	169	21	table	table	NOUN
emaj-303	169	22	11	11	NUM
emaj-303	169	23	:	:	PUNCT
emaj-303	169	24	as	as	ADP
emaj-303	169	25	a	a	DET
emaj-303	169	26	staff	staff	NOUN
emaj-303	169	27	of	of	ADP
emaj-303	169	28	union	union	PROPN
emaj-303	169	29	bank	bank	PROPN
emaj-303	169	30	of	of	ADP
emaj-303	169	31	nigeria	nigeria	PROPN
emaj-303	169	32	,	,	PUNCT
emaj-303	169	33	from	from	ADP
emaj-303	169	34	experience	experience	NOUN
emaj-303	169	35	do	do	AUX
emaj-303	169	36	you	you	PRON
emaj-303	169	37	think	think	VERB
emaj-303	169	38	marketing	marketing	NOUN
emaj-303	169	39	research	research	NOUN
emaj-303	169	40	can	can	AUX
emaj-303	169	41	be	be	AUX
emaj-303	169	42	done	do	VERB
emaj-303	169	43	remotely	remotely	ADV
emaj-303	169	44	within	within	ADP
emaj-303	169	45	the	the	DET
emaj-303	169	46	organization	organization	NOUN
emaj-303	169	47	?	?	PUNCT
emaj-303	170	1	response	response	NOUN
emaj-303	170	2	number	number	NOUN
emaj-303	170	3	of	of	ADP
emaj-303	170	4	respondent	respondent	NOUN
emaj-303	170	5	percentage	percentage	NOUN
emaj-303	170	6	yes	yes	INTJ
emaj-303	170	7	11	11	NUM
emaj-303	170	8	16	16	NUM
emaj-303	171	1	no	no	DET
emaj-303	171	2	56	56	NUM
emaj-303	171	3	84	84	NUM
emaj-303	171	4	total	total	NOUN
emaj-303	171	5	67	67	NUM
emaj-303	171	6	100	100	NUM
emaj-303	171	7	source	source	NOUN
emaj-303	171	8	:	:	PUNCT
emaj-303	171	9	field	field	NOUN
emaj-303	171	10	survey	survey	NOUN
emaj-303	171	11	table	table	NOUN
emaj-303	171	12	11	11	NUM
emaj-303	171	13	above	above	ADV
emaj-303	171	14	shows	show	VERB
emaj-303	171	15	that	that	SCONJ
emaj-303	171	16	84	84	NUM
emaj-303	171	17	%	%	NOUN
emaj-303	171	18	of	of	ADP
emaj-303	171	19	the	the	DET
emaj-303	171	20	respondents	respondent	NOUN
emaj-303	171	21	said	say	VERB
emaj-303	171	22	marketing	marketing	NOUN
emaj-303	171	23	research	research	NOUN
emaj-303	171	24	can	can	AUX
emaj-303	171	25	not	not	PART
emaj-303	171	26	be	be	AUX
emaj-303	171	27	done	do	VERB
emaj-303	171	28	remotely	remotely	ADV
emaj-303	171	29	within	within	ADP
emaj-303	171	30	the	the	DET
emaj-303	171	31	organization	organization	NOUN
emaj-303	171	32	,	,	PUNCT
emaj-303	171	33	while	while	SCONJ
emaj-303	171	34	16	16	NUM
emaj-303	171	35	%	%	NOUN
emaj-303	171	36	just	just	ADV
emaj-303	171	37	emphasized	emphasize	VERB
emaj-303	171	38	the	the	DET
emaj-303	171	39	opposite	opposite	ADJ
emaj-303	171	40	.	.	PUNCT
emaj-303	171	41	table	table	NOUN
emaj-303	171	42	12	12	NUM
emaj-303	171	43	:	:	PUNCT
emaj-303	171	44	neglect	neglect	NOUN
emaj-303	171	45	of	of	ADP
emaj-303	171	46	marketing	marketing	NOUN
emaj-303	171	47	research	research	NOUN
emaj-303	171	48	led	lead	VERB
emaj-303	171	49	to	to	ADP
emaj-303	171	50	premature	premature	ADJ
emaj-303	171	51	folding	folding	NOUN
emaj-303	171	52	of	of	ADP
emaj-303	171	53	banks	bank	NOUN
emaj-303	171	54	in	in	ADP
emaj-303	171	55	the	the	DET
emaj-303	171	56	industry	industry	NOUN
emaj-303	171	57	?	?	PUNCT
emaj-303	172	1	response	response	NOUN
emaj-303	172	2	number	number	NOUN
emaj-303	172	3	of	of	ADP
emaj-303	172	4	respondents	respondent	NOUN
emaj-303	172	5	percentage	percentage	NOUN
emaj-303	172	6	yes	yes	INTJ
emaj-303	172	7	67	67	NUM
emaj-303	172	8	100	100	NUM
emaj-303	172	9	no	no	DET
emaj-303	172	10	0	0	NUM
emaj-303	172	11	0	0	NUM
emaj-303	172	12	total	total	NOUN
emaj-303	172	13	67	67	NUM
emaj-303	172	14	100	100	NUM
emaj-303	172	15	source	source	NOUN
emaj-303	172	16	:	:	PUNCT
emaj-303	172	17	field	field	NOUN
emaj-303	172	18	survey	survey	NOUN
emaj-303	172	19	table	table	NOUN
emaj-303	172	20	12	12	NUM
emaj-303	172	21	above	above	ADV
emaj-303	172	22	shows	show	VERB
emaj-303	172	23	that	that	SCONJ
emaj-303	172	24	100	100	NUM
emaj-303	172	25	%	%	NOUN
emaj-303	172	26	of	of	ADP
emaj-303	172	27	respondents	respondent	NOUN
emaj-303	172	28	believe	believe	VERB
emaj-303	172	29	neglect	neglect	NOUN
emaj-303	172	30	of	of	ADP
emaj-303	172	31	marketing	marketing	NOUN
emaj-303	172	32	research	research	NOUN
emaj-303	172	33	led	lead	VERB
emaj-303	172	34	to	to	ADP
emaj-303	172	35	premature	premature	ADJ
emaj-303	172	36	folding	folding	NOUN
emaj-303	172	37	of	of	ADP
emaj-303	172	38	banks	bank	NOUN
emaj-303	172	39	in	in	ADP
emaj-303	172	40	the	the	DET
emaj-303	172	41	industry	industry	NOUN
emaj-303	172	42	.	.	PUNCT
emaj-303	173	1	table	table	NOUN
emaj-303	173	2	13	13	NUM
emaj-303	173	3	:	:	PUNCT
emaj-303	173	4	cordial	cordial	ADJ
emaj-303	173	5	relationship	relationship	NOUN
emaj-303	173	6	between	between	ADP
emaj-303	173	7	the	the	DET
emaj-303	173	8	marketing	marketing	NOUN
emaj-303	173	9	research	research	NOUN
emaj-303	173	10	and	and	CCONJ
emaj-303	173	11	another	another	DET
emaj-303	173	12	functional	functional	ADJ
emaj-303	173	13	department	department	NOUN
emaj-303	173	14	is	be	AUX
emaj-303	173	15	necessary	necessary	ADJ
emaj-303	173	16	?	?	PUNCT
emaj-303	174	1	response	response	NOUN
emaj-303	174	2	number	number	NOUN
emaj-303	174	3	of	of	ADP
emaj-303	174	4	respondents	respondent	NOUN
emaj-303	174	5	percentage	percentage	NOUN
emaj-303	174	6	yes	yes	INTJ
emaj-303	174	7	67	67	NUM
emaj-303	174	8	100	100	NUM
emaj-303	174	9	no	no	DET
emaj-303	174	10	0	0	NUM
emaj-303	174	11	0	0	NUM
emaj-303	174	12	total	total	NOUN
emaj-303	174	13	67	67	NUM
emaj-303	174	14	100	100	NUM
emaj-303	174	15	source	source	NOUN
emaj-303	174	16	:	:	PUNCT
emaj-303	174	17	field	field	NOUN
emaj-303	174	18	survey	survey	NOUN
emaj-303	174	19	table	table	NOUN
emaj-303	174	20	13	13	NUM
emaj-303	174	21	above	above	ADV
emaj-303	174	22	indicates	indicate	VERB
emaj-303	174	23	that	that	SCONJ
emaj-303	174	24	,	,	PUNCT
emaj-303	174	25	all	all	DET
emaj-303	174	26	respondents	respondent	NOUN
emaj-303	174	27	(	(	PUNCT
emaj-303	174	28	100	100	NUM
emaj-303	174	29	%	%	NOUN
emaj-303	174	30	)	)	PUNCT
emaj-303	174	31	believe	believe	VERB
emaj-303	174	32	cordial	cordial	ADJ
emaj-303	174	33	relationship	relationship	NOUN
emaj-303	174	34	between	between	ADP
emaj-303	174	35	marketing	marketing	NOUN
emaj-303	174	36	research	research	NOUN
emaj-303	174	37	and	and	CCONJ
emaj-303	174	38	another	another	DET
emaj-303	174	39	functional	functional	ADJ
emaj-303	174	40	department	department	NOUN
emaj-303	174	41	is	be	AUX
emaj-303	174	42	necessary	necessary	ADJ
emaj-303	174	43	.	.	PUNCT
emaj-303	175	1	table	table	NOUN
emaj-303	175	2	14	14	NUM
emaj-303	175	3	:	:	PUNCT
emaj-303	175	4	are	be	AUX
emaj-303	175	5	customers	customer	NOUN
emaj-303	175	6	satisfied	satisfied	ADJ
emaj-303	175	7	with	with	ADP
emaj-303	175	8	the	the	DET
emaj-303	175	9	products	product	NOUN
emaj-303	175	10	of	of	ADP
emaj-303	175	11	the	the	DET
emaj-303	175	12	company	company	NOUN
emaj-303	175	13	(	(	PUNCT
emaj-303	175	14	bank	bank	NOUN
emaj-303	175	15	)	)	PUNCT
emaj-303	175	16	as	as	SCONJ
emaj-303	175	17	they	they	PRON
emaj-303	175	18	are	be	AUX
emaj-303	175	19	being	be	AUX
emaj-303	175	20	offered	offer	VERB
emaj-303	175	21	?	?	PUNCT
emaj-303	176	1	response	response	NOUN
emaj-303	176	2	number	number	NOUN
emaj-303	176	3	of	of	ADP
emaj-303	176	4	respondents	respondent	NOUN
emaj-303	176	5	percentage	percentage	NOUN
emaj-303	176	6	yes	yes	INTJ
emaj-303	176	7	36	36	NUM
emaj-303	176	8	54	54	NUM
emaj-303	176	9	no	no	DET
emaj-303	176	10	31	31	NUM
emaj-303	176	11	46	46	NUM
emaj-303	176	12	total	total	NOUN
emaj-303	176	13	67	67	NUM
emaj-303	176	14	100	100	NUM
emaj-303	176	15	source	source	NOUN
emaj-303	176	16	:	:	PUNCT
emaj-303	176	17	field	field	NOUN
emaj-303	176	18	survey	survey	NOUN
emaj-303	176	19	table	table	NOUN
emaj-303	176	20	14	14	NUM
emaj-303	176	21	above	above	ADV
emaj-303	176	22	shows	show	VERB
emaj-303	176	23	that	that	SCONJ
emaj-303	176	24	54	54	NUM
emaj-303	176	25	%	%	NOUN
emaj-303	176	26	of	of	ADP
emaj-303	176	27	the	the	DET
emaj-303	176	28	respondents	respondent	NOUN
emaj-303	176	29	think	think	VERB
emaj-303	176	30	customers	customer	NOUN
emaj-303	176	31	are	be	AUX
emaj-303	176	32	satisfied	satisfied	ADJ
emaj-303	176	33	with	with	ADP
emaj-303	176	34	the	the	DET
emaj-303	176	35	product	product	NOUN
emaj-303	176	36	of	of	ADP
emaj-303	176	37	the	the	DET
emaj-303	176	38	company	company	NOUN
emaj-303	176	39	(	(	PUNCT
emaj-303	176	40	bank	bank	NOUN
emaj-303	176	41	)	)	PUNCT
emaj-303	176	42	as	as	SCONJ
emaj-303	176	43	they	they	PRON
emaj-303	176	44	are	be	AUX
emaj-303	176	45	being	be	AUX
emaj-303	176	46	offered	offer	VERB
emaj-303	176	47	,	,	PUNCT
emaj-303	176	48	while	while	SCONJ
emaj-303	176	49	46	46	NUM
emaj-303	176	50	%	%	NOUN
emaj-303	176	51	do	do	AUX
emaj-303	176	52	not	not	PART
emaj-303	176	53	share	share	VERB
emaj-303	176	54	the	the	DET
emaj-303	176	55	mentioned	mention	VERB
emaj-303	176	56	perspective	perspective	NOUN
emaj-303	176	57	.	.	PUNCT
emaj-303	177	1	table	table	NOUN
emaj-303	177	2	15	15	NUM
emaj-303	177	3	:	:	PUNCT
emaj-303	177	4	is	be	AUX
emaj-303	177	5	marketing	market	VERB
emaj-303	177	6	research	research	NOUN
emaj-303	177	7	the	the	DET
emaj-303	177	8	only	only	ADJ
emaj-303	177	9	tool	tool	NOUN
emaj-303	177	10	for	for	ADP
emaj-303	177	11	identifying	identify	VERB
emaj-303	177	12	consumers	consumer	NOUN
emaj-303	177	13	wants	want	VERB
emaj-303	177	14	and	and	CCONJ
emaj-303	177	15	needs	need	VERB
emaj-303	177	16	?	?	PUNCT
emaj-303	178	1	response	response	NOUN
emaj-303	178	2	number	number	NOUN
emaj-303	178	3	of	of	ADP
emaj-303	178	4	respondent	respondent	NOUN
emaj-303	178	5	percentage	percentage	NOUN
emaj-303	178	6	yes	yes	INTJ
emaj-303	178	7	67	67	NUM
emaj-303	178	8	100	100	NUM
emaj-303	178	9	no	no	DET
emaj-303	178	10	0	0	NUM
emaj-303	178	11	0	0	NUM
emaj-303	178	12	total	total	NOUN
emaj-303	178	13	67	67	NUM
emaj-303	178	14	100	100	NUM
emaj-303	178	15	source	source	NOUN
emaj-303	178	16	:	:	PUNCT
emaj-303	178	17	field	field	NOUN
emaj-303	178	18	survey	survey	NOUN
emaj-303	178	19	table	table	NOUN
emaj-303	178	20	15	15	NUM
emaj-303	178	21	above	above	ADV
emaj-303	178	22	indicates	indicate	VERB
emaj-303	178	23	that	that	SCONJ
emaj-303	178	24	,	,	PUNCT
emaj-303	178	25	according	accord	VERB
emaj-303	178	26	to	to	ADP
emaj-303	178	27	all	all	DET
emaj-303	178	28	respondents	respondent	NOUN
emaj-303	178	29	(	(	PUNCT
emaj-303	178	30	100	100	NUM
emaj-303	178	31	%	%	NOUN
emaj-303	178	32	)	)	PUNCT
emaj-303	178	33	,	,	PUNCT
emaj-303	178	34	marketing	marketing	NOUN
emaj-303	178	35	research	research	NOUN
emaj-303	178	36	is	be	AUX
emaj-303	178	37	the	the	DET
emaj-303	178	38	only	only	ADJ
emaj-303	178	39	tool	tool	NOUN
emaj-303	178	40	in	in	ADP
emaj-303	178	41	identifying	identify	VERB
emaj-303	178	42	consumers	consumer	NOUN
emaj-303	178	43	want	want	VERB
emaj-303	178	44	and	and	CCONJ
emaj-303	178	45	needs	need	NOUN
emaj-303	178	46	.	.	PUNCT
emaj-303	179	1	table	table	NOUN
emaj-303	179	2	16	16	NUM
emaj-303	179	3	:	:	PUNCT
emaj-303	179	4	has	have	AUX
emaj-303	179	5	your	your	PRON
emaj-303	179	6	company	company	NOUN
emaj-303	179	7	(	(	PUNCT
emaj-303	179	8	bank	bank	NOUN
emaj-303	179	9	)	)	PUNCT
emaj-303	179	10	developed	develop	VERB
emaj-303	179	11	a	a	DET
emaj-303	179	12	new	new	ADJ
emaj-303	179	13	product	product	NOUN
emaj-303	179	14	because	because	SCONJ
emaj-303	179	15	the	the	DET
emaj-303	179	16	research	research	NOUN
emaj-303	179	17	and	and	CCONJ
emaj-303	179	18	development	development	NOUN
emaj-303	179	19	department	department	PROPN
emaj-303	179	20	came	come	VERB
emaj-303	179	21	up	up	ADP
emaj-303	179	22	with	with	ADP
emaj-303	179	23	something	something	PRON
emaj-303	179	24	new	new	ADJ
emaj-303	179	25	?	?	PUNCT
emaj-303	180	1	response	response	NOUN
emaj-303	180	2	number	number	NOUN
emaj-303	180	3	of	of	ADP
emaj-303	180	4	respondent	respondent	NOUN
emaj-303	180	5	percentage	percentage	NOUN
emaj-303	180	6	yes	yes	INTJ
emaj-303	180	7	67	67	NUM
emaj-303	180	8	100	100	NUM
emaj-303	180	9	no	no	DET
emaj-303	180	10	0	0	NUM
emaj-303	180	11	0	0	NUM
emaj-303	180	12	total	total	NOUN
emaj-303	180	13	67	67	NUM
emaj-303	180	14	100	100	NUM
emaj-303	180	15	source	source	NOUN
emaj-303	180	16	:	:	PUNCT
emaj-303	180	17	field	field	NOUN
emaj-303	180	18	survey	survey	NOUN
emaj-303	180	19	table	table	NOUN
emaj-303	180	20	16	16	NUM
emaj-303	180	21	above	above	ADV
emaj-303	180	22	shows	show	VERB
emaj-303	180	23	that	that	SCONJ
emaj-303	180	24	,	,	PUNCT
emaj-303	180	25	according	accord	VERB
emaj-303	180	26	to	to	ADP
emaj-303	180	27	all	all	DET
emaj-303	180	28	respondents	respondent	NOUN
emaj-303	180	29	(	(	PUNCT
emaj-303	180	30	100	100	NUM
emaj-303	180	31	%	%	NOUN
emaj-303	180	32	)	)	PUNCT
emaj-303	180	33	,	,	PUNCT
emaj-303	180	34	their	their	PRON
emaj-303	180	35	company	company	NOUN
emaj-303	180	36	(	(	PUNCT
emaj-303	180	37	bank	bank	NOUN
emaj-303	180	38	)	)	PUNCT
emaj-303	180	39	has	have	AUX
emaj-303	180	40	developed	develop	VERB
emaj-303	180	41	a	a	DET
emaj-303	180	42	new	new	ADJ
emaj-303	180	43	product	product	NOUN
emaj-303	180	44	because	because	SCONJ
emaj-303	180	45	the	the	DET
emaj-303	180	46	research	research	NOUN
emaj-303	180	47	and	and	CCONJ
emaj-303	180	48	development	development	NOUN
emaj-303	180	49	department	department	PROPN
emaj-303	180	50	came	come	VERB
emaj-303	180	51	up	up	ADP
emaj-303	180	52	with	with	ADP
emaj-303	180	53	something	something	PRON
emaj-303	180	54	new	new	ADJ
emaj-303	181	1	.	.	PUNCT
emaj-303	181	2	table	table	NOUN
emaj-303	181	3	17	17	NUM
emaj-303	181	4	:	:	PUNCT
emaj-303	181	5	can	can	AUX
emaj-303	181	6	union	union	VERB
emaj-303	181	7	bank	bank	PROPN
emaj-303	181	8	of	of	ADP
emaj-303	181	9	nigeria	nigeria	PROPN
emaj-303	181	10	use	use	VERB
emaj-303	181	11	the	the	DET
emaj-303	181	12	marketing	marketing	NOUN
emaj-303	181	13	research	research	NOUN
emaj-303	181	14	strategy	strategy	NOUN
emaj-303	181	15	to	to	PART
emaj-303	181	16	maximize	maximize	VERB
emaj-303	181	17	profit	profit	NOUN
emaj-303	181	18	?	?	PUNCT
emaj-303	182	1	response	response	NOUN
emaj-303	182	2	number	number	NOUN
emaj-303	182	3	of	of	ADP
emaj-303	182	4	respondent	respondent	NOUN
emaj-303	182	5	percentage	percentage	NOUN
emaj-303	182	6	yes	yes	INTJ
emaj-303	182	7	67	67	NUM
emaj-303	182	8	100	100	NUM
emaj-303	182	9	no	no	DET
emaj-303	182	10	0	0	NUM
emaj-303	182	11	0	0	NUM
emaj-303	182	12	total	total	NOUN
emaj-303	182	13	67	67	NUM
emaj-303	182	14	100	100	NUM
emaj-303	182	15	source	source	NOUN
emaj-303	182	16	:	:	PUNCT
emaj-303	182	17	field	field	NOUN
emaj-303	182	18	survey	survey	NOUN
emaj-303	182	19	table	table	NOUN
emaj-303	182	20	17	17	NUM
emaj-303	182	21	above	above	ADV
emaj-303	182	22	indicates	indicate	VERB
emaj-303	182	23	that	that	SCONJ
emaj-303	182	24	,	,	PUNCT
emaj-303	182	25	from	from	ADP
emaj-303	182	26	the	the	DET
emaj-303	182	27	perspective	perspective	NOUN
emaj-303	182	28	of	of	ADP
emaj-303	182	29	all	all	DET
emaj-303	182	30	respondents	respondent	NOUN
emaj-303	182	31	(	(	PUNCT
emaj-303	182	32	100	100	NUM
emaj-303	182	33	%	%	NOUN
emaj-303	182	34	)	)	PUNCT
emaj-303	182	35	,	,	PUNCT
emaj-303	182	36	union	union	PROPN
emaj-303	182	37	bank	bank	PROPN
emaj-303	182	38	of	of	ADP
emaj-303	182	39	nigeria	nigeria	PROPN
emaj-303	182	40	can	can	AUX
emaj-303	182	41	maximize	maximize	VERB
emaj-303	182	42	profit	profit	NOUN
emaj-303	182	43	using	use	VERB
emaj-303	182	44	the	the	DET
emaj-303	182	45	marketing	marketing	NOUN
emaj-303	182	46	research	research	NOUN
emaj-303	182	47	strategy	strategy	NOUN
emaj-303	182	48	.	.	PUNCT
emaj-303	183	1	table	table	NOUN
emaj-303	183	2	18	18	NUM
emaj-303	183	3	:	:	PUNCT
emaj-303	183	4	is	be	AUX
emaj-303	183	5	there	there	PRON
emaj-303	183	6	a	a	DET
emaj-303	183	7	relationship	relationship	NOUN
emaj-303	183	8	between	between	ADP
emaj-303	183	9	the	the	DET
emaj-303	183	10	economic	economic	ADJ
emaj-303	183	11	survival	survival	NOUN
emaj-303	183	12	&	&	CCONJ
emaj-303	183	13	development	development	PROPN
emaj-303	183	14	of	of	ADP
emaj-303	183	15	bank	bank	PROPN
emaj-303	183	16	(	(	PUNCT
emaj-303	183	17	union	union	PROPN
emaj-303	183	18	bank	bank	PROPN
emaj-303	183	19	of	of	ADP
emaj-303	183	20	nigeria	nigeria	PROPN
emaj-303	183	21	)	)	PUNCT
emaj-303	183	22	and	and	CCONJ
emaj-303	183	23	marketing	marketing	NOUN
emaj-303	183	24	research	research	NOUN
emaj-303	183	25	?	?	PUNCT
emaj-303	184	1	response	response	NOUN
emaj-303	184	2	number	number	NOUN
emaj-303	184	3	of	of	ADP
emaj-303	184	4	respondents	respondent	NOUN
emaj-303	184	5	percentage	percentage	NOUN
emaj-303	184	6	yes	yes	INTJ
emaj-303	184	7	67	67	NUM
emaj-303	184	8	100	100	NUM
emaj-303	184	9	no	no	DET
emaj-303	184	10	0	0	NUM
emaj-303	184	11	0	0	NUM
emaj-303	184	12	total	total	NOUN
emaj-303	184	13	67	67	NUM
emaj-303	184	14	100	100	NUM
emaj-303	184	15	source	source	NOUN
emaj-303	184	16	:	:	PUNCT
emaj-303	184	17	field	field	NOUN
emaj-303	184	18	survey	survey	NOUN
emaj-303	184	19	table	table	NOUN
emaj-303	184	20	18	18	NUM
emaj-303	184	21	above	above	ADV
emaj-303	184	22	shows	show	VERB
emaj-303	184	23	that	that	SCONJ
emaj-303	184	24	there	there	PRON
emaj-303	184	25	exist	exist	VERB
emaj-303	184	26	a	a	DET
emaj-303	184	27	relationship	relationship	NOUN
emaj-303	184	28	between	between	ADP
emaj-303	184	29	the	the	DET
emaj-303	184	30	economic	economic	ADJ
emaj-303	184	31	survival	survival	NOUN
emaj-303	184	32	&	&	CCONJ
emaj-303	184	33	development	development	PROPN
emaj-303	184	34	of	of	ADP
emaj-303	184	35	bank	bank	PROPN
emaj-303	184	36	(	(	PUNCT
emaj-303	184	37	union	union	PROPN
emaj-303	184	38	bank	bank	PROPN
emaj-303	184	39	of	of	ADP
emaj-303	184	40	nigeria	nigeria	PROPN
emaj-303	184	41	)	)	PUNCT
emaj-303	184	42	and	and	CCONJ
emaj-303	184	43	marketing	marketing	NOUN
emaj-303	184	44	research	research	NOUN
emaj-303	184	45	according	accord	VERB
emaj-303	184	46	to	to	ADP
emaj-303	184	47	all	all	DET
emaj-303	184	48	respondents	respondent	NOUN
emaj-303	184	49	(	(	PUNCT
emaj-303	184	50	100	100	NUM
emaj-303	184	51	%	%	NOUN
emaj-303	184	52	)	)	PUNCT
emaj-303	184	53	.	.	PUNCT
emaj-303	185	1	volume	volume	NOUN
emaj-303	185	2	13	13	NUM
emaj-303	185	3	no	no	DET
emaj-303	185	4	2	2	NUM
emaj-303	185	5	(	(	PUNCT
emaj-303	185	6	2023	2023	NUM
emaj-303	185	7	)	)	PUNCT
emaj-303	185	8	|	|	ADV
emaj-303	185	9	issn	issn	VERB
emaj-303	185	10	2158	2158	NUM
emaj-303	185	11	-	-	SYM
emaj-303	185	12	8708	8708	NUM
emaj-303	185	13	(	(	PUNCT
emaj-303	185	14	online	online	NOUN
emaj-303	185	15	)	)	PUNCT
emaj-303	185	16	|	|	ADV
emaj-303	185	17	doi	doi	X
emaj-303	185	18	10.5195	10.5195	NUM
emaj-303	185	19	/	/	SYM
emaj-303	185	20	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	186	1	|	|	ADV
emaj-303	186	2	http://emaj.pitt.edu	http://emaj.pitt.edu	VERB
emaj-303	186	3	oshireku	oshireku	PROPN
emaj-303	186	4	vincent	vincent	PROPN
emaj-303	186	5	onivefu	onivefu	PROPN
emaj-303	186	6	,	,	PUNCT
emaj-303	186	7	omuya	omuya	PROPN
emaj-303	186	8	stephen	stephen	PROPN
emaj-303	186	9	onivefu	onivefu	PROPN
emaj-303	186	10	,	,	PUNCT
emaj-303	186	11	adaviriku	adaviriku	PROPN
emaj-303	186	12	john	john	PROPN
emaj-303	186	13	onivefu	onivefu	PROPN
emaj-303	186	14	,	,	PUNCT
emaj-303	187	1	zainab	zainab	PROPN
emaj-303	187	2	oyioza	oyioza	PROPN
emaj-303	187	3	onivefu	onivefu	PROPN
emaj-303	187	4	,	,	PUNCT
emaj-303	187	5	oziofu	oziofu	PROPN
emaj-303	187	6	blessing	blessing	NOUN
emaj-303	187	7	onivefu	onivefu	NUM
emaj-303	187	8	,	,	PUNCT
emaj-303	187	9	abosede	abosede	PROPN
emaj-303	187	10	mary	mary	PROPN
emaj-303	187	11	latinwo	latinwo	VERB
emaj-303	187	12	emerging	emerge	VERB
emaj-303	187	13	markets	market	NOUN
emaj-303	187	14	journal	journal	NOUN
emaj-303	187	15	page	page	VERB
emaj-303	187	16	|7|	|7|	NUM
emaj-303	187	17	table	table	NOUN
emaj-303	187	18	19	19	NUM
emaj-303	187	19	:	:	PUNCT
emaj-303	187	20	is	be	AUX
emaj-303	187	21	marketing	market	VERB
emaj-303	187	22	research	research	NOUN
emaj-303	187	23	vital	vital	ADJ
emaj-303	187	24	to	to	ADP
emaj-303	187	25	company	company	NOUN
emaj-303	187	26	(	(	PUNCT
emaj-303	187	27	bank	bank	NOUN
emaj-303	187	28	)	)	PUNCT
emaj-303	187	29	?	?	PUNCT
emaj-303	188	1	response	response	NOUN
emaj-303	188	2	number	number	NOUN
emaj-303	188	3	of	of	ADP
emaj-303	188	4	respondents	respondent	NOUN
emaj-303	188	5	percentages	percentage	NOUN
emaj-303	188	6	yes	yes	INTJ
emaj-303	188	7	67	67	NUM
emaj-303	188	8	100	100	NUM
emaj-303	189	1	no	no	DET
emaj-303	189	2	0	0	NUM
emaj-303	189	3	0	0	NUM
emaj-303	189	4	total	total	NOUN
emaj-303	189	5	67	67	NUM
emaj-303	189	6	100	100	NUM
emaj-303	189	7	source	source	NOUN
emaj-303	189	8	:	:	PUNCT
emaj-303	189	9	field	field	NOUN
emaj-303	189	10	survey	survey	NOUN
emaj-303	189	11	table	table	NOUN
emaj-303	189	12	19	19	NUM
emaj-303	189	13	above	above	ADV
emaj-303	189	14	shows	show	VERB
emaj-303	189	15	that	that	SCONJ
emaj-303	189	16	,	,	PUNCT
emaj-303	189	17	from	from	ADP
emaj-303	189	18	the	the	DET
emaj-303	189	19	viewpoint	viewpoint	NOUN
emaj-303	189	20	of	of	ADP
emaj-303	189	21	all	all	DET
emaj-303	189	22	respondents	respondent	NOUN
emaj-303	189	23	(	(	PUNCT
emaj-303	189	24	100	100	NUM
emaj-303	189	25	%	%	NOUN
emaj-303	189	26	)	)	PUNCT
emaj-303	189	27	,	,	PUNCT
emaj-303	189	28	marketing	marketing	NOUN
emaj-303	189	29	research	research	NOUN
emaj-303	189	30	is	be	AUX
emaj-303	189	31	vital	vital	ADJ
emaj-303	189	32	to	to	ADP
emaj-303	189	33	company	company	NOUN
emaj-303	189	34	(	(	PUNCT
emaj-303	189	35	bank	bank	NOUN
emaj-303	189	36	)	)	PUNCT
emaj-303	189	37	.	.	PUNCT
emaj-303	190	1	iii	iii	X
emaj-303	190	2	.	.	PUNCT
emaj-303	190	3	discussion	discussion	NOUN
emaj-303	190	4	of	of	ADP
emaj-303	190	5	findings	finding	NOUN
emaj-303	190	6	the	the	DET
emaj-303	190	7	age	age	NOUN
emaj-303	190	8	range	range	NOUN
emaj-303	190	9	of	of	ADP
emaj-303	190	10	26	26	NUM
emaj-303	190	11	to	to	PART
emaj-303	190	12	35	35	NUM
emaj-303	190	13	years	year	NOUN
emaj-303	190	14	,	,	PUNCT
emaj-303	190	15	encompassing	encompass	VERB
emaj-303	190	16	40	40	NUM
emaj-303	190	17	%	%	NOUN
emaj-303	190	18	of	of	ADP
emaj-303	190	19	the	the	DET
emaj-303	190	20	respondents	respondent	NOUN
emaj-303	190	21	,	,	PUNCT
emaj-303	190	22	emerged	emerge	VERB
emaj-303	190	23	as	as	ADP
emaj-303	190	24	the	the	DET
emaj-303	190	25	most	most	ADV
emaj-303	190	26	prominent	prominent	ADJ
emaj-303	190	27	demographic	demographic	ADJ
emaj-303	190	28	group	group	NOUN
emaj-303	190	29	in	in	ADP
emaj-303	190	30	this	this	DET
emaj-303	190	31	study	study	NOUN
emaj-303	190	32	.	.	PUNCT
emaj-303	191	1	notably	notably	ADV
emaj-303	191	2	,	,	PUNCT
emaj-303	191	3	the	the	DET
emaj-303	191	4	study	study	NOUN
emaj-303	191	5	's	's	PART
emaj-303	191	6	participant	participant	ADJ
emaj-303	191	7	base	base	NOUN
emaj-303	191	8	was	be	AUX
emaj-303	191	9	predominantly	predominantly	ADV
emaj-303	191	10	males	male	NOUN
emaj-303	191	11	.	.	PUNCT
emaj-303	192	1	the	the	DET
emaj-303	192	2	significance	significance	NOUN
emaj-303	192	3	of	of	ADP
emaj-303	192	4	marketing	marketing	NOUN
emaj-303	192	5	research	research	NOUN
emaj-303	192	6	for	for	ADP
emaj-303	192	7	a	a	DET
emaj-303	192	8	company	company	NOUN
emaj-303	192	9	's	's	PART
emaj-303	192	10	(	(	PUNCT
emaj-303	192	11	bank	bank	NOUN
emaj-303	192	12	’s	’s	PART
emaj-303	192	13	)	)	PUNCT
emaj-303	192	14	viability	viability	NOUN
emaj-303	192	15	and	and	CCONJ
emaj-303	192	16	success	success	NOUN
emaj-303	192	17	becomes	become	VERB
emaj-303	192	18	evident	evident	ADJ
emaj-303	192	19	.	.	PUNCT
emaj-303	193	1	the	the	DET
emaj-303	193	2	recognition	recognition	NOUN
emaj-303	193	3	and	and	CCONJ
emaj-303	193	4	familiarity	familiarity	NOUN
emaj-303	193	5	of	of	ADP
emaj-303	193	6	marketing	marketing	NOUN
emaj-303	193	7	research	research	NOUN
emaj-303	193	8	among	among	ADP
emaj-303	193	9	staff	staff	NOUN
emaj-303	193	10	members	member	NOUN
emaj-303	193	11	are	be	AUX
emaj-303	193	12	of	of	ADP
emaj-303	193	13	paramount	paramount	ADJ
emaj-303	193	14	importance	importance	NOUN
emaj-303	193	15	.	.	PUNCT
emaj-303	194	1	one	one	NUM
emaj-303	194	2	notable	notable	ADJ
emaj-303	194	3	implication	implication	NOUN
emaj-303	194	4	is	be	AUX
emaj-303	194	5	the	the	DET
emaj-303	194	6	potential	potential	NOUN
emaj-303	194	7	for	for	SCONJ
emaj-303	194	8	companies	company	NOUN
emaj-303	194	9	to	to	PART
emaj-303	194	10	strategically	strategically	ADV
emaj-303	194	11	gauge	gauge	VERB
emaj-303	194	12	their	their	PRON
emaj-303	194	13	market	market	NOUN
emaj-303	194	14	demand	demand	NOUN
emaj-303	194	15	through	through	ADP
emaj-303	194	16	effective	effective	ADJ
emaj-303	194	17	marketing	marketing	NOUN
emaj-303	194	18	research	research	NOUN
emaj-303	194	19	initiatives	initiative	NOUN
emaj-303	194	20	.	.	PUNCT
emaj-303	195	1	additionally	additionally	ADV
emaj-303	195	2	,	,	PUNCT
emaj-303	195	3	it	it	PRON
emaj-303	195	4	's	be	AUX
emaj-303	195	5	imperative	imperative	ADJ
emaj-303	195	6	to	to	PART
emaj-303	195	7	emphasize	emphasize	VERB
emaj-303	195	8	that	that	PRON
emaj-303	195	9	ond	ond	NOUN
emaj-303	195	10	certificate	certificate	NOUN
emaj-303	195	11	holders	holder	NOUN
emaj-303	195	12	constitute	constitute	VERB
emaj-303	195	13	a	a	DET
emaj-303	195	14	substantial	substantial	ADJ
emaj-303	195	15	portion	portion	NOUN
emaj-303	195	16	of	of	ADP
emaj-303	195	17	the	the	DET
emaj-303	195	18	respondent	respondent	ADJ
emaj-303	195	19	population	population	NOUN
emaj-303	195	20	.	.	PUNCT
emaj-303	196	1	among	among	ADP
emaj-303	196	2	the	the	DET
emaj-303	196	3	respondents	respondent	NOUN
emaj-303	196	4	,	,	PUNCT
emaj-303	196	5	a	a	DET
emaj-303	196	6	majority	majority	NOUN
emaj-303	196	7	acknowledged	acknowledge	VERB
emaj-303	196	8	the	the	DET
emaj-303	196	9	pivotal	pivotal	ADJ
emaj-303	196	10	role	role	NOUN
emaj-303	196	11	of	of	ADP
emaj-303	196	12	marketing	marketing	NOUN
emaj-303	196	13	research	research	NOUN
emaj-303	196	14	in	in	ADP
emaj-303	196	15	ensuring	ensure	VERB
emaj-303	196	16	a	a	DET
emaj-303	196	17	company	company	NOUN
emaj-303	196	18	's	's	PART
emaj-303	196	19	(	(	PUNCT
emaj-303	196	20	bank	bank	NOUN
emaj-303	196	21	’s	’s	PART
emaj-303	196	22	)	)	PUNCT
emaj-303	196	23	survival	survival	NOUN
emaj-303	196	24	and	and	CCONJ
emaj-303	196	25	success	success	NOUN
emaj-303	196	26	.	.	PUNCT
emaj-303	197	1	the	the	DET
emaj-303	197	2	awareness	awareness	NOUN
emaj-303	197	3	and	and	CCONJ
emaj-303	197	4	comprehension	comprehension	NOUN
emaj-303	197	5	of	of	ADP
emaj-303	197	6	marketing	marketing	NOUN
emaj-303	197	7	research	research	NOUN
emaj-303	197	8	by	by	ADP
emaj-303	197	9	the	the	DET
emaj-303	197	10	staff	staff	NOUN
emaj-303	197	11	were	be	AUX
emaj-303	197	12	underscored	underscore	VERB
emaj-303	197	13	as	as	ADP
emaj-303	197	14	crucial	crucial	ADJ
emaj-303	197	15	factors	factor	NOUN
emaj-303	197	16	.	.	PUNCT
emaj-303	198	1	an	an	DET
emaj-303	198	2	intriguing	intriguing	ADJ
emaj-303	198	3	prospect	prospect	NOUN
emaj-303	198	4	arises	arise	VERB
emaj-303	198	5	as	as	SCONJ
emaj-303	198	6	companies	company	NOUN
emaj-303	198	7	(	(	PUNCT
emaj-303	198	8	banks	bank	NOUN
emaj-303	198	9	)	)	PUNCT
emaj-303	198	10	can	can	AUX
emaj-303	198	11	leverage	leverage	VERB
emaj-303	198	12	marketing	marketing	NOUN
emaj-303	198	13	research	research	NOUN
emaj-303	198	14	to	to	AUX
emaj-303	198	15	not	not	PART
emaj-303	198	16	only	only	ADV
emaj-303	198	17	identify	identify	VERB
emaj-303	198	18	their	their	PRON
emaj-303	198	19	demand	demand	NOUN
emaj-303	198	20	,	,	PUNCT
emaj-303	198	21	but	but	CCONJ
emaj-303	198	22	also	also	ADV
emaj-303	198	23	to	to	PART
emaj-303	198	24	optimize	optimize	VERB
emaj-303	198	25	their	their	PRON
emaj-303	198	26	strategies	strategy	NOUN
emaj-303	198	27	for	for	ADP
emaj-303	198	28	profit	profit	NOUN
emaj-303	198	29	analysis	analysis	NOUN
emaj-303	198	30	,	,	PUNCT
emaj-303	198	31	thus	thus	ADV
emaj-303	198	32	influencing	influence	VERB
emaj-303	198	33	their	their	PRON
emaj-303	198	34	economic	economic	ADJ
emaj-303	198	35	survival	survival	NOUN
emaj-303	198	36	and	and	CCONJ
emaj-303	198	37	developmental	developmental	ADJ
emaj-303	198	38	trajectory	trajectory	NOUN
emaj-303	198	39	.	.	PUNCT
emaj-303	199	1	moreover	moreover	ADV
emaj-303	199	2	,	,	PUNCT
emaj-303	199	3	an	an	DET
emaj-303	199	4	interesting	interesting	ADJ
emaj-303	199	5	correlation	correlation	NOUN
emaj-303	199	6	emerges	emerge	VERB
emaj-303	199	7	in	in	ADP
emaj-303	199	8	the	the	DET
emaj-303	199	9	discussion	discussion	NOUN
emaj-303	199	10	the	the	DET
emaj-303	199	11	correlation	correlation	NOUN
emaj-303	199	12	between	between	ADP
emaj-303	199	13	economic	economic	ADJ
emaj-303	199	14	survival	survival	NOUN
emaj-303	199	15	&	&	CCONJ
emaj-303	199	16	development	development	PROPN
emaj-303	199	17	and	and	CCONJ
emaj-303	199	18	marketing	marketing	NOUN
emaj-303	199	19	research	research	NOUN
emaj-303	199	20	.	.	PUNCT
emaj-303	200	1	this	this	DET
emaj-303	200	2	connection	connection	NOUN
emaj-303	200	3	becomes	become	VERB
emaj-303	200	4	even	even	ADV
emaj-303	200	5	more	more	ADV
emaj-303	200	6	noteworthy	noteworthy	ADJ
emaj-303	200	7	,	,	PUNCT
emaj-303	200	8	suggesting	suggest	VERB
emaj-303	200	9	that	that	SCONJ
emaj-303	200	10	the	the	DET
emaj-303	200	11	two	two	NUM
emaj-303	200	12	are	be	AUX
emaj-303	200	13	intertwined	intertwine	VERB
emaj-303	200	14	.	.	PUNCT
emaj-303	201	1	iv	iv	X
emaj-303	201	2	.	.	PUNCT
emaj-303	201	3	conclusion	conclusion	NOUN
emaj-303	201	4	and	and	CCONJ
emaj-303	201	5	recommendations	recommendation	NOUN
emaj-303	201	6	this	this	DET
emaj-303	201	7	paper	paper	NOUN
emaj-303	201	8	highlights	highlight	NOUN
emaj-303	201	9	that	that	SCONJ
emaj-303	201	10	marketing	marketing	NOUN
emaj-303	201	11	research	research	NOUN
emaj-303	201	12	is	be	AUX
emaj-303	201	13	not	not	PART
emaj-303	201	14	a	a	DET
emaj-303	201	15	mystical	mystical	ADJ
emaj-303	201	16	process	process	NOUN
emaj-303	201	17	reserved	reserve	VERB
emaj-303	201	18	for	for	ADP
emaj-303	201	19	statisticians	statistician	NOUN
emaj-303	201	20	;	;	PUNCT
emaj-303	201	21	rather	rather	ADV
emaj-303	201	22	,	,	PUNCT
emaj-303	201	23	it	it	PRON
emaj-303	201	24	stands	stand	VERB
emaj-303	201	25	as	as	ADP
emaj-303	201	26	a	a	DET
emaj-303	201	27	management	management	NOUN
emaj-303	201	28	tool	tool	NOUN
emaj-303	201	29	empowering	empower	VERB
emaj-303	201	30	marketing	marketing	NOUN
emaj-303	201	31	managers	manager	NOUN
emaj-303	201	32	to	to	PART
emaj-303	201	33	enhance	enhance	VERB
emaj-303	201	34	their	their	PRON
emaj-303	201	35	decisions	decision	NOUN
emaj-303	201	36	.	.	PUNCT
emaj-303	202	1	marketing	marketing	NOUN
emaj-303	202	2	research	research	NOUN
emaj-303	202	3	enables	enable	VERB
emaj-303	202	4	decisions	decision	NOUN
emaj-303	202	5	to	to	PART
emaj-303	202	6	be	be	AUX
emaj-303	202	7	based	base	VERB
emaj-303	202	8	not	not	PART
emaj-303	202	9	solely	solely	ADV
emaj-303	202	10	on	on	ADP
emaj-303	202	11	instincts	instinct	NOUN
emaj-303	202	12	,	,	PUNCT
emaj-303	202	13	but	but	CCONJ
emaj-303	202	14	on	on	ADP
emaj-303	202	15	objective	objective	ADJ
emaj-303	202	16	information	information	NOUN
emaj-303	202	17	.	.	PUNCT
emaj-303	203	1	the	the	DET
emaj-303	203	2	symbiotic	symbiotic	ADJ
emaj-303	203	3	relationship	relationship	NOUN
emaj-303	203	4	between	between	ADP
emaj-303	203	5	managers	manager	NOUN
emaj-303	203	6	and	and	CCONJ
emaj-303	203	7	researchers	researcher	NOUN
emaj-303	203	8	is	be	AUX
emaj-303	203	9	pivotal	pivotal	ADJ
emaj-303	203	10	,	,	PUNCT
emaj-303	203	11	where	where	SCONJ
emaj-303	203	12	managers	manager	NOUN
emaj-303	203	13	must	must	AUX
emaj-303	203	14	comprehend	comprehend	VERB
emaj-303	203	15	research	research	NOUN
emaj-303	203	16	procedures	procedure	NOUN
emaj-303	203	17	while	while	SCONJ
emaj-303	203	18	researchers	researcher	NOUN
emaj-303	203	19	must	must	AUX
emaj-303	203	20	grasp	grasp	VERB
emaj-303	203	21	the	the	DET
emaj-303	203	22	intricacies	intricacy	NOUN
emaj-303	203	23	of	of	ADP
emaj-303	203	24	planning	planning	NOUN
emaj-303	203	25	,	,	PUNCT
emaj-303	203	26	implementing	implement	VERB
emaj-303	203	27	and	and	CCONJ
emaj-303	203	28	controlling	control	VERB
emaj-303	203	29	marketing	marketing	NOUN
emaj-303	203	30	strategies	strategy	NOUN
emaj-303	203	31	.	.	PUNCT
emaj-303	204	1	incorporating	incorporate	VERB
emaj-303	204	2	the	the	DET
emaj-303	204	3	scientific	scientific	ADJ
emaj-303	204	4	method	method	NOUN
emaj-303	204	5	becomes	become	VERB
emaj-303	204	6	vital	vital	ADJ
emaj-303	204	7	for	for	ADP
emaj-303	204	8	marketing	marketing	NOUN
emaj-303	204	9	researchers	researcher	NOUN
emaj-303	204	10	,	,	PUNCT
emaj-303	204	11	especially	especially	ADV
emaj-303	204	12	when	when	SCONJ
emaj-303	204	13	gauging	gauge	VERB
emaj-303	204	14	the	the	DET
emaj-303	204	15	necessity	necessity	NOUN
emaj-303	204	16	for	for	ADP
emaj-303	204	17	new	new	ADJ
emaj-303	204	18	products	product	NOUN
emaj-303	204	19	.	.	PUNCT
emaj-303	205	1	this	this	DET
emaj-303	205	2	approach	approach	NOUN
emaj-303	205	3	is	be	AUX
emaj-303	205	4	pragmatic	pragmatic	ADJ
emaj-303	205	5	due	due	ADP
emaj-303	205	6	to	to	ADP
emaj-303	205	7	the	the	DET
emaj-303	205	8	constraints	constraint	NOUN
emaj-303	205	9	often	often	ADV
emaj-303	205	10	posed	pose	VERB
emaj-303	205	11	by	by	ADP
emaj-303	205	12	limited	limited	ADJ
emaj-303	205	13	time	time	NOUN
emaj-303	205	14	and	and	CCONJ
emaj-303	205	15	resources	resource	NOUN
emaj-303	205	16	.	.	PUNCT
emaj-303	206	1	from	from	ADP
emaj-303	206	2	this	this	DET
emaj-303	206	3	study	study	NOUN
emaj-303	206	4	's	's	PART
emaj-303	206	5	findings	finding	NOUN
emaj-303	206	6	,	,	PUNCT
emaj-303	206	7	it	it	PRON
emaj-303	206	8	is	be	AUX
emaj-303	206	9	evident	evident	ADJ
emaj-303	206	10	that	that	SCONJ
emaj-303	206	11	marketing	marketing	NOUN
emaj-303	206	12	research	research	NOUN
emaj-303	206	13	is	be	AUX
emaj-303	206	14	indispensable	indispensable	ADJ
emaj-303	206	15	for	for	ADP
emaj-303	206	16	creating	create	VERB
emaj-303	206	17	products	product	NOUN
emaj-303	206	18	that	that	PRON
emaj-303	206	19	align	align	VERB
emaj-303	206	20	with	with	ADP
emaj-303	206	21	customer	customer	NOUN
emaj-303	206	22	satisfaction	satisfaction	NOUN
emaj-303	206	23	.	.	PUNCT
emaj-303	207	1	moreover	moreover	ADV
emaj-303	207	2	,	,	PUNCT
emaj-303	207	3	the	the	DET
emaj-303	207	4	study	study	NOUN
emaj-303	207	5	reinforces	reinforce	VERB
emaj-303	207	6	the	the	DET
emaj-303	207	7	notion	notion	NOUN
emaj-303	207	8	that	that	SCONJ
emaj-303	207	9	,	,	PUNCT
emaj-303	207	10	for	for	ADP
emaj-303	207	11	consumer	consumer	NOUN
emaj-303	207	12	-	-	PUNCT
emaj-303	207	13	centric	centric	NOUN
emaj-303	207	14	products	product	NOUN
emaj-303	207	15	to	to	PART
emaj-303	207	16	flourish	flourish	VERB
emaj-303	207	17	in	in	ADP
emaj-303	207	18	the	the	DET
emaj-303	207	19	market	market	NOUN
emaj-303	207	20	,	,	PUNCT
emaj-303	207	21	a	a	DET
emaj-303	207	22	thorough	thorough	ADJ
emaj-303	207	23	exploration	exploration	NOUN
emaj-303	207	24	of	of	ADP
emaj-303	207	25	consumer	consumer	NOUN
emaj-303	207	26	needs	need	NOUN
emaj-303	207	27	and	and	CCONJ
emaj-303	207	28	desires	desire	NOUN
emaj-303	207	29	through	through	ADP
emaj-303	207	30	research	research	NOUN
emaj-303	207	31	is	be	AUX
emaj-303	207	32	imperative	imperative	ADJ
emaj-303	207	33	.	.	PUNCT
emaj-303	208	1	for	for	SCONJ
emaj-303	208	2	union	union	PROPN
emaj-303	208	3	bank	bank	PROPN
emaj-303	208	4	of	of	ADP
emaj-303	208	5	nigeria	nigeria	PROPN
emaj-303	208	6	to	to	PART
emaj-303	208	7	achieve	achieve	VERB
emaj-303	208	8	performance	performance	NOUN
emaj-303	208	9	beyond	beyond	ADP
emaj-303	208	10	the	the	DET
emaj-303	208	11	average	average	NOUN
emaj-303	208	12	,	,	PUNCT
emaj-303	208	13	it	it	PRON
emaj-303	208	14	's	be	AUX
emaj-303	208	15	imperative	imperative	ADJ
emaj-303	208	16	to	to	PART
emaj-303	208	17	accord	accord	VERB
emaj-303	208	18	significant	significant	ADJ
emaj-303	208	19	attention	attention	NOUN
emaj-303	208	20	to	to	ADP
emaj-303	208	21	the	the	DET
emaj-303	208	22	marketing	marketing	NOUN
emaj-303	208	23	research	research	NOUN
emaj-303	208	24	department	department	NOUN
emaj-303	208	25	within	within	ADP
emaj-303	208	26	their	their	PRON
emaj-303	208	27	practices	practice	NOUN
emaj-303	208	28	.	.	PUNCT
emaj-303	209	1	given	give	VERB
emaj-303	209	2	the	the	DET
emaj-303	209	3	findings	finding	NOUN
emaj-303	209	4	highlighting	highlight	VERB
emaj-303	209	5	the	the	DET
emaj-303	209	6	heightened	heightened	ADJ
emaj-303	209	7	requirement	requirement	NOUN
emaj-303	209	8	for	for	ADP
emaj-303	209	9	marketing	marketing	NOUN
emaj-303	209	10	research	research	NOUN
emaj-303	209	11	in	in	ADP
emaj-303	209	12	product	product	NOUN
emaj-303	209	13	development	development	NOUN
emaj-303	209	14	,	,	PUNCT
emaj-303	209	15	prioritizing	prioritize	VERB
emaj-303	209	16	research	research	NOUN
emaj-303	209	17	activities	activity	NOUN
emaj-303	209	18	becomes	become	VERB
emaj-303	209	19	essential	essential	ADJ
emaj-303	209	20	for	for	ADP
emaj-303	209	21	the	the	DET
emaj-303	209	22	union	union	PROPN
emaj-303	209	23	bank	bank	PROPN
emaj-303	209	24	of	of	ADP
emaj-303	209	25	nigeria	nigeria	PROPN
emaj-303	209	26	.	.	PUNCT
emaj-303	210	1	elevating	elevate	VERB
emaj-303	210	2	the	the	DET
emaj-303	210	3	performance	performance	NOUN
emaj-303	210	4	of	of	ADP
emaj-303	210	5	marketing	marketing	NOUN
emaj-303	210	6	researchers	researcher	NOUN
emaj-303	210	7	necessitates	necessitate	VERB
emaj-303	210	8	management	management	NOUN
emaj-303	210	9	's	's	PART
emaj-303	210	10	vigilant	vigilant	ADJ
emaj-303	210	11	oversight	oversight	NOUN
emaj-303	210	12	and	and	CCONJ
emaj-303	210	13	control	control	NOUN
emaj-303	210	14	over	over	ADP
emaj-303	210	15	the	the	DET
emaj-303	210	16	marketing	marketing	NOUN
emaj-303	210	17	research	research	NOUN
emaj-303	210	18	department	department	NOUN
emaj-303	210	19	,	,	PUNCT
emaj-303	210	20	akin	akin	ADJ
emaj-303	210	21	to	to	ADP
emaj-303	210	22	their	their	PRON
emaj-303	210	23	handling	handling	NOUN
emaj-303	210	24	of	of	ADP
emaj-303	210	25	other	other	ADJ
emaj-303	210	26	functional	functional	ADJ
emaj-303	210	27	units	unit	NOUN
emaj-303	210	28	.	.	PUNCT
emaj-303	211	1	directing	direct	VERB
emaj-303	211	2	concerted	concert	VERB
emaj-303	211	3	efforts	effort	NOUN
emaj-303	211	4	towards	towards	ADP
emaj-303	211	5	generating	generate	VERB
emaj-303	211	6	novel	novel	ADJ
emaj-303	211	7	product	product	NOUN
emaj-303	211	8	concepts	concept	NOUN
emaj-303	211	9	via	via	ADP
emaj-303	211	10	marketing	marketing	NOUN
emaj-303	211	11	research	research	NOUN
emaj-303	211	12	should	should	AUX
emaj-303	211	13	be	be	AUX
emaj-303	211	14	a	a	DET
emaj-303	211	15	key	key	ADJ
emaj-303	211	16	focus	focus	NOUN
emaj-303	211	17	for	for	ADP
emaj-303	211	18	management	management	NOUN
emaj-303	211	19	.	.	PUNCT
emaj-303	212	1	leveraging	leverage	VERB
emaj-303	212	2	marketing	marketing	NOUN
emaj-303	212	3	research	research	NOUN
emaj-303	212	4	applications	application	NOUN
emaj-303	212	5	empowers	empower	VERB
emaj-303	212	6	the	the	DET
emaj-303	212	7	union	union	PROPN
emaj-303	212	8	bank	bank	PROPN
emaj-303	212	9	of	of	ADP
emaj-303	212	10	nigeria	nigeria	PROPN
emaj-303	212	11	to	to	PART
emaj-303	212	12	design	design	VERB
emaj-303	212	13	and	and	CCONJ
emaj-303	212	14	evolve	evolve	VERB
emaj-303	212	15	products	product	NOUN
emaj-303	212	16	capable	capable	ADJ
emaj-303	212	17	of	of	ADP
emaj-303	212	18	thriving	thrive	VERB
emaj-303	212	19	within	within	ADP
emaj-303	212	20	the	the	DET
emaj-303	212	21	market	market	NOUN
emaj-303	212	22	.	.	PUNCT
emaj-303	213	1	the	the	DET
emaj-303	213	2	utilization	utilization	NOUN
emaj-303	213	3	of	of	ADP
emaj-303	213	4	marketing	marketing	NOUN
emaj-303	213	5	research	research	NOUN
emaj-303	213	6	acts	act	VERB
emaj-303	213	7	as	as	ADP
emaj-303	213	8	a	a	DET
emaj-303	213	9	catalyst	catalyst	NOUN
emaj-303	213	10	for	for	ADP
emaj-303	213	11	rejuvenating	rejuvenate	VERB
emaj-303	213	12	products	product	NOUN
emaj-303	213	13	,	,	PUNCT
emaj-303	213	14	effectively	effectively	ADV
emaj-303	213	15	extending	extend	VERB
emaj-303	213	16	the	the	DET
emaj-303	213	17	mature	mature	ADJ
emaj-303	213	18	stage	stage	NOUN
emaj-303	213	19	of	of	ADP
emaj-303	213	20	the	the	DET
emaj-303	213	21	product	product	NOUN
emaj-303	213	22	life	life	NOUN
emaj-303	213	23	cycle	cycle	NOUN
emaj-303	213	24	.	.	PUNCT
emaj-303	214	1	having	having	AUX
emaj-303	214	2	assessed	assess	VERB
emaj-303	214	3	the	the	DET
emaj-303	214	4	influence	influence	NOUN
emaj-303	214	5	of	of	ADP
emaj-303	214	6	marketing	marketing	NOUN
emaj-303	214	7	research	research	NOUN
emaj-303	214	8	on	on	ADP
emaj-303	214	9	customer	customer	NOUN
emaj-303	214	10	satisfaction	satisfaction	NOUN
emaj-303	214	11	at	at	ADP
emaj-303	214	12	the	the	DET
emaj-303	214	13	union	union	PROPN
emaj-303	214	14	bank	bank	PROPN
emaj-303	214	15	of	of	ADP
emaj-303	214	16	nigeria	nigeria	PROPN
emaj-303	214	17	,	,	PUNCT
emaj-303	214	18	it	it	PRON
emaj-303	214	19	's	be	AUX
emaj-303	214	20	crucial	crucial	ADJ
emaj-303	214	21	to	to	PART
emaj-303	214	22	emphasize	emphasize	VERB
emaj-303	214	23	the	the	DET
emaj-303	214	24	reinforcement	reinforcement	NOUN
emaj-303	214	25	of	of	ADP
emaj-303	214	26	purchase	purchase	NOUN
emaj-303	214	27	decisions	decision	NOUN
emaj-303	214	28	driven	drive	VERB
emaj-303	214	29	by	by	ADP
emaj-303	214	30	products	product	NOUN
emaj-303	214	31	,	,	PUNCT
emaj-303	214	32	facilitated	facilitate	VERB
emaj-303	214	33	through	through	ADP
emaj-303	214	34	effective	effective	ADJ
emaj-303	214	35	market	market	NOUN
emaj-303	214	36	research	research	NOUN
emaj-303	214	37	.	.	PUNCT
emaj-303	215	1	union	union	PROPN
emaj-303	215	2	bank	bank	PROPN
emaj-303	215	3	of	of	ADP
emaj-303	215	4	nigeria	nigeria	PROPN
emaj-303	215	5	's	's	PART
emaj-303	215	6	management	management	NOUN
emaj-303	215	7	should	should	AUX
emaj-303	215	8	acknowledge	acknowledge	VERB
emaj-303	215	9	the	the	DET
emaj-303	215	10	unique	unique	ADJ
emaj-303	215	11	yet	yet	ADV
emaj-303	215	12	intriguing	intriguing	ADJ
emaj-303	215	13	challenges	challenge	NOUN
emaj-303	215	14	in	in	ADP
emaj-303	215	15	augmenting	augment	VERB
emaj-303	215	16	its	its	PRON
emaj-303	215	17	share	share	NOUN
emaj-303	215	18	capital	capital	NOUN
emaj-303	215	19	within	within	ADP
emaj-303	215	20	the	the	DET
emaj-303	215	21	financial	financial	ADJ
emaj-303	215	22	market	market	NOUN
emaj-303	215	23	.	.	PUNCT
emaj-303	216	1	harnessing	harness	VERB
emaj-303	216	2	marketing	marketing	NOUN
emaj-303	216	3	research	research	NOUN
emaj-303	216	4	applications	application	NOUN
emaj-303	216	5	holds	hold	VERB
emaj-303	216	6	the	the	DET
emaj-303	216	7	potential	potential	NOUN
emaj-303	216	8	to	to	PART
emaj-303	216	9	amplify	amplify	VERB
emaj-303	216	10	union	union	PROPN
emaj-303	216	11	bank	bank	PROPN
emaj-303	216	12	of	of	ADP
emaj-303	216	13	nigeria	nigeria	PROPN
emaj-303	216	14	's	's	PART
emaj-303	216	15	profit	profit	NOUN
emaj-303	216	16	margins	margin	NOUN
emaj-303	216	17	.	.	PUNCT
emaj-303	217	1	the	the	DET
emaj-303	217	2	application	application	NOUN
emaj-303	217	3	of	of	ADP
emaj-303	217	4	marketing	marketing	NOUN
emaj-303	217	5	research	research	NOUN
emaj-303	217	6	can	can	AUX
emaj-303	217	7	usher	usher	VERB
emaj-303	217	8	in	in	ADP
emaj-303	217	9	growth	growth	NOUN
emaj-303	217	10	and	and	CCONJ
emaj-303	217	11	development	development	NOUN
emaj-303	217	12	for	for	ADP
emaj-303	217	13	the	the	DET
emaj-303	217	14	union	union	PROPN
emaj-303	217	15	bank	bank	PROPN
emaj-303	217	16	of	of	ADP
emaj-303	217	17	nigeria	nigeria	PROPN
emaj-303	217	18	.	.	PUNCT
emaj-303	218	1	recruiting	recruit	VERB
emaj-303	218	2	more	more	ADJ
emaj-303	218	3	marketing	marketing	NOUN
emaj-303	218	4	executives	executive	NOUN
emaj-303	218	5	with	with	ADP
emaj-303	218	6	specialized	specialized	ADJ
emaj-303	218	7	training	training	NOUN
emaj-303	218	8	is	be	AUX
emaj-303	218	9	pivotal	pivotal	ADJ
emaj-303	218	10	to	to	ADP
emaj-303	218	11	ensuring	ensure	VERB
emaj-303	218	12	the	the	DET
emaj-303	218	13	effective	effective	ADJ
emaj-303	218	14	execution	execution	NOUN
emaj-303	218	15	of	of	ADP
emaj-303	218	16	marketing	marketing	NOUN
emaj-303	218	17	research	research	NOUN
emaj-303	218	18	.	.	PUNCT
emaj-303	219	1	ultimately	ultimately	ADV
emaj-303	219	2	,	,	PUNCT
emaj-303	219	3	integrating	integrate	VERB
emaj-303	219	4	marketing	marketing	NOUN
emaj-303	219	5	research	research	NOUN
emaj-303	219	6	and	and	CCONJ
emaj-303	219	7	its	its	PRON
emaj-303	219	8	application	application	NOUN
emaj-303	219	9	in	in	ADP
emaj-303	219	10	new	new	ADJ
emaj-303	219	11	product	product	NOUN
emaj-303	219	12	development	development	NOUN
emaj-303	219	13	provides	provide	VERB
emaj-303	219	14	the	the	DET
emaj-303	219	15	union	union	PROPN
emaj-303	219	16	bank	bank	PROPN
emaj-303	219	17	of	of	ADP
emaj-303	219	18	nigeria	nigeria	PROPN
emaj-303	219	19	with	with	ADP
emaj-303	219	20	a	a	DET
emaj-303	219	21	competitive	competitive	ADJ
emaj-303	219	22	advantage	advantage	NOUN
emaj-303	219	23	over	over	ADP
emaj-303	219	24	rivals	rival	NOUN
emaj-303	219	25	.	.	PUNCT
emaj-303	220	1	this	this	DET
emaj-303	220	2	advantage	advantage	NOUN
emaj-303	220	3	is	be	AUX
emaj-303	220	4	harnessed	harness	VERB
emaj-303	220	5	through	through	ADP
emaj-303	220	6	the	the	DET
emaj-303	220	7	insights	insight	NOUN
emaj-303	220	8	gleaned	glean	VERB
emaj-303	220	9	from	from	ADP
emaj-303	220	10	the	the	DET
emaj-303	220	11	marketing	marketing	NOUN
emaj-303	220	12	research	research	NOUN
emaj-303	220	13	department	department	NOUN
emaj-303	220	14	.	.	PUNCT
emaj-303	221	1	collaboration	collaboration	NOUN
emaj-303	221	2	between	between	ADP
emaj-303	221	3	the	the	DET
emaj-303	221	4	marketing	marketing	NOUN
emaj-303	221	5	research	research	NOUN
emaj-303	221	6	department	department	NOUN
emaj-303	221	7	and	and	CCONJ
emaj-303	221	8	other	other	ADJ
emaj-303	221	9	functional	functional	ADJ
emaj-303	221	10	units	unit	NOUN
emaj-303	221	11	in	in	ADP
emaj-303	221	12	thr	thr	PROPN
emaj-303	221	13	union	union	PROPN
emaj-303	221	14	bank	bank	PROPN
emaj-303	221	15	of	of	ADP
emaj-303	221	16	nigeria	nigeria	PROPN
emaj-303	221	17	is	be	AUX
emaj-303	221	18	paramount	paramount	ADJ
emaj-303	221	19	,	,	PUNCT
emaj-303	221	20	representing	represent	VERB
emaj-303	221	21	the	the	DET
emaj-303	221	22	sole	sole	ADJ
emaj-303	221	23	pathway	pathway	NOUN
emaj-303	221	24	for	for	ADP
emaj-303	221	25	the	the	DET
emaj-303	221	26	company	company	NOUN
emaj-303	221	27	's	's	PART
emaj-303	221	28	success	success	NOUN
emaj-303	221	29	within	within	ADP
emaj-303	221	30	the	the	DET
emaj-303	221	31	dynamic	dynamic	ADJ
emaj-303	221	32	business	business	NOUN
emaj-303	221	33	landscape	landscape	NOUN
emaj-303	221	34	.	.	PUNCT
emaj-303	222	1	references	reference	NOUN
emaj-303	222	2	aghayev	aghayev	ADJ
emaj-303	222	3	,	,	PUNCT
emaj-303	222	4	m.	m.	NOUN
emaj-303	222	5	(	(	PUNCT
emaj-303	222	6	2023	2023	NUM
emaj-303	222	7	)	)	PUNCT
emaj-303	222	8	.	.	PUNCT
emaj-303	223	1	new	new	ADJ
emaj-303	223	2	opportunities	opportunity	NOUN
emaj-303	223	3	and	and	CCONJ
emaj-303	223	4	challenges	challenge	NOUN
emaj-303	223	5	for	for	ADP
emaj-303	223	6	transportation	transportation	NOUN
emaj-303	223	7	corridors	corridor	NOUN
emaj-303	223	8	in	in	ADP
emaj-303	223	9	the	the	DET
emaj-303	223	10	south	south	ADJ
emaj-303	223	11	caucasus	caucasus	NOUN
emaj-303	223	12	in	in	ADP
emaj-303	223	13	the	the	DET
emaj-303	223	14	light	light	NOUN
emaj-303	223	15	of	of	ADP
emaj-303	223	16	the	the	DET
emaj-303	223	17	russian	russian	ADJ
emaj-303	223	18	-	-	PUNCT
emaj-303	223	19	ukrainian	ukrainian	ADJ
emaj-303	223	20	war	war	NOUN
emaj-303	223	21	.	.	PUNCT
emaj-303	224	1	available	available	ADJ
emaj-303	224	2	at	at	ADP
emaj-303	224	3	ssrn	ssrn	PROPN
emaj-303	224	4	4482389	4482389	NUM
emaj-303	224	5	.	.	PUNCT
emaj-303	225	1	daniel	daniel	PROPN
emaj-303	225	2	,	,	PUNCT
emaj-303	225	3	c.	c.	PROPN
emaj-303	225	4	n.	n.	PROPN
emaj-303	225	5	,	,	PUNCT
emaj-303	225	6	oru	oru	PROPN
emaj-303	225	7	,	,	PUNCT
emaj-303	225	8	g.	g.	PROPN
emaj-303	225	9	u.	u.	PROPN
emaj-303	225	10	,	,	PUNCT
emaj-303	225	11	mbonu	mbonu	PROPN
emaj-303	225	12	,	,	PUNCT
emaj-303	225	13	c.	c.	PROPN
emaj-303	225	14	h.	h.	PROPN
emaj-303	225	15	(	(	PUNCT
emaj-303	225	16	2022	2022	NUM
emaj-303	225	17	)	)	PUNCT
emaj-303	225	18	.	.	PUNCT
emaj-303	226	1	marketing	marketing	NOUN
emaj-303	226	2	research	research	NOUN
emaj-303	226	3	in	in	ADP
emaj-303	226	4	nigeria	nigeria	PROPN
emaj-303	226	5	:	:	PUNCT
emaj-303	226	6	a	a	DET
emaj-303	226	7	survival	survival	NOUN
emaj-303	226	8	strategy	strategy	NOUN
emaj-303	226	9	for	for	ADP
emaj-303	226	10	small	small	ADJ
emaj-303	226	11	and	and	CCONJ
emaj-303	226	12	medium	medium	ADJ
emaj-303	226	13	scale	scale	NOUN
emaj-303	226	14	enterprises	enterprise	NOUN
emaj-303	226	15	in	in	ADP
emaj-303	226	16	a	a	DET
emaj-303	226	17	competitive	competitive	ADJ
emaj-303	226	18	environment	environment	NOUN
emaj-303	226	19	.	.	PUNCT
emaj-303	227	1	the	the	DET
emaj-303	227	2	melting	melting	NOUN
emaj-303	227	3	pot	pot	NOUN
emaj-303	227	4	,	,	PUNCT
emaj-303	227	5	6	6	NUM
emaj-303	227	6	(	(	PUNCT
emaj-303	227	7	2	2	NUM
emaj-303	227	8	)	)	PUNCT
emaj-303	227	9	.	.	PUNCT
emaj-303	228	1	retrieved	retrieve	VERB
emaj-303	228	2	from	from	ADP
emaj-303	228	3	https://journals.aphriapub.com/index.php/tmp/	https://journals.aphriapub.com/index.php/tmp/	PROPN
emaj-303	228	4	article	article	NOUN
emaj-303	228	5	/	/	SYM
emaj-303	228	6	view/1402	view/1402	NOUN
emaj-303	228	7	volume	volume	NOUN
emaj-303	228	8	13	13	NUM
emaj-303	228	9	no	no	DET
emaj-303	228	10	2	2	NUM
emaj-303	228	11	(	(	PUNCT
emaj-303	228	12	2023	2023	NUM
emaj-303	228	13	)	)	PUNCT
emaj-303	228	14	|	|	ADV
emaj-303	228	15	issn	issn	VERB
emaj-303	228	16	2158	2158	NUM
emaj-303	228	17	-	-	SYM
emaj-303	228	18	8708	8708	NUM
emaj-303	228	19	(	(	PUNCT
emaj-303	228	20	online	online	NOUN
emaj-303	228	21	)	)	PUNCT
emaj-303	228	22	|	|	ADV
emaj-303	228	23	doi	doi	X
emaj-303	228	24	10.5195	10.5195	NUM
emaj-303	228	25	/	/	SYM
emaj-303	228	26	emaj.2023.303	emaj.2023.303	PROPN
emaj-303	229	1	|	|	ADV
emaj-303	229	2	http://emaj.pitt.edu	http://emaj.pitt.edu	AUX
emaj-303	229	3	unveiling	unveil	VERB
emaj-303	229	4	the	the	DET
emaj-303	229	5	potential	potential	NOUN
emaj-303	229	6	and	and	CCONJ
emaj-303	229	7	significance	significance	NOUN
emaj-303	229	8	of	of	ADP
emaj-303	229	9	marketing	marketing	NOUN
emaj-303	229	10	research	research	NOUN
emaj-303	229	11	in	in	ADP
emaj-303	229	12	the	the	DET
emaj-303	229	13	nigerian	nigerian	ADJ
emaj-303	229	14	banking	banking	NOUN
emaj-303	229	15	industry	industry	NOUN
emaj-303	229	16	page	page	NOUN
emaj-303	229	17	|8|	|8|	NOUN
emaj-303	229	18	emerging	emerge	VERB
emaj-303	229	19	markets	market	NOUN
emaj-303	229	20	journal	journal	PROPN
emaj-303	229	21	george	george	PROPN
emaj-303	229	22	,	,	PUNCT
emaj-303	229	23	k.	k.	PROPN
emaj-303	229	24	(	(	PUNCT
emaj-303	229	25	2023	2023	NUM
emaj-303	229	26	)	)	PUNCT
emaj-303	229	27	.	.	PUNCT
emaj-303	230	1	bank	bank	PROPN
emaj-303	230	2	&	&	CCONJ
emaj-303	230	3	credit	credit	PROPN
emaj-303	230	4	union	union	PROPN
emaj-303	230	5	market	market	NOUN
emaj-303	230	6	research	research	NOUN
emaj-303	230	7	options	option	NOUN
emaj-303	230	8	to	to	PART
emaj-303	230	9	consider	consider	VERB
emaj-303	230	10	in	in	ADP
emaj-303	230	11	2023	2023	NUM
emaj-303	230	12	,	,	PUNCT
emaj-303	230	13	retrieved	retrieve	VERB
emaj-303	230	14	on	on	ADP
emaj-303	230	15	30th	30th	ADJ
emaj-303	230	16	august	august	PROPN
emaj-303	230	17	,	,	PUNCT
emaj-303	230	18	2023	2023	NUM
emaj-303	230	19	from	from	ADP
emaj-303	230	20	:	:	PUNCT
emaj-303	230	21	https://www.driveresearch.com/marketresearch-company-blog/market-researchoptions-for-banks-and-credit-unions/	https://www.driveresearch.com/marketresearch-company-blog/market-researchoptions-for-banks-and-credit-unions/	PROPN
emaj-303	230	22	jui	jui	ADJ
emaj-303	230	23	-	-	PUNCT
emaj-303	230	24	long	long	ADJ
emaj-303	230	25	hung	hung	NOUN
emaj-303	230	26	,	,	PUNCT
emaj-303	230	27	wu	wu	PROPN
emaj-303	230	28	he	he	PRON
emaj-303	230	29	,	,	PUNCT
emaj-303	230	30	jiancheng	jiancheng	PROPN
emaj-303	230	31	shen	shen	PROPN
emaj-303	230	32	(	(	PUNCT
emaj-303	230	33	2020	2020	NUM
emaj-303	230	34	)	)	PUNCT
emaj-303	230	35	.	.	PUNCT
emaj-303	231	1	big	big	ADJ
emaj-303	231	2	data	datum	NOUN
emaj-303	231	3	analytics	analytic	NOUN
emaj-303	231	4	for	for	ADP
emaj-303	231	5	supply	supply	NOUN
emaj-303	231	6	chain	chain	NOUN
emaj-303	231	7	relationship	relationship	NOUN
emaj-303	231	8	in	in	ADP
emaj-303	231	9	banking	banking	NOUN
emaj-303	231	10	,	,	PUNCT
emaj-303	231	11	industrial	industrial	ADJ
emaj-303	231	12	marketing	marketing	NOUN
emaj-303	231	13	management	management	NOUN
emaj-303	231	14	,	,	PUNCT
emaj-303	231	15	volume	volume	NOUN
emaj-303	231	16	86	86	NUM
emaj-303	231	17	,	,	PUNCT
emaj-303	231	18	2020	2020	NUM
emaj-303	231	19	,	,	PUNCT
emaj-303	231	20	pages	page	NOUN
emaj-303	231	21	144	144	NUM
emaj-303	231	22	-	-	SYM
emaj-303	231	23	153	153	NUM
emaj-303	231	24	,	,	PUNCT
emaj-303	231	25	issn	issn	PROPN
emaj-303	231	26	00198501	00198501	NUM
emaj-303	231	27	,	,	PUNCT
emaj-303	231	28	https://doi.org/10.1016/j.indmarman.2019.11.0	https://doi.org/10.1016/j.indmarman.2019.11.0	ADJ
emaj-303	231	29	01	01	NUM
emaj-303	231	30	lawlane	lawlane	NOUN
emaj-303	231	31	(	(	PUNCT
emaj-303	231	32	2023	2023	NUM
emaj-303	231	33	)	)	PUNCT
emaj-303	231	34	.	.	PUNCT
emaj-303	232	1	historical	historical	ADJ
emaj-303	232	2	development	development	NOUN
emaj-303	232	3	of	of	ADP
emaj-303	232	4	banking	banking	NOUN
emaj-303	232	5	in	in	ADP
emaj-303	232	6	nigeria	nigeria	PROPN
emaj-303	232	7	.	.	PUNCT
emaj-303	233	1	retrieved	retrieve	VERB
emaj-303	233	2	on	on	ADP
emaj-303	233	3	30th	30th	ADJ
emaj-303	233	4	august	august	PROPN
emaj-303	233	5	,	,	PUNCT
emaj-303	233	6	2023	2023	NUM
emaj-303	233	7	from	from	ADP
emaj-303	233	8	https://www.thelawlane.com/historicaldevelopment-of-banking-in-nigeria/	https://www.thelawlane.com/historicaldevelopment-of-banking-in-nigeria/	PROPN
emaj-303	233	9	louis	louis	PROPN
emaj-303	233	10	,	,	PUNCT
emaj-303	233	11	g.	g.	PROPN
emaj-303	233	12	(	(	PUNCT
emaj-303	233	13	2023	2023	NUM
emaj-303	233	14	)	)	PUNCT
emaj-303	233	15	.	.	PUNCT
emaj-303	234	1	how	how	SCONJ
emaj-303	234	2	to	to	PART
emaj-303	234	3	do	do	VERB
emaj-303	234	4	market	market	NOUN
emaj-303	234	5	research	research	NOUN
emaj-303	234	6	in	in	ADP
emaj-303	234	7	4	4	NUM
emaj-303	234	8	steps	step	NOUN
emaj-303	234	9	:	:	PUNCT
emaj-303	234	10	a	a	DET
emaj-303	234	11	lean	lean	ADJ
emaj-303	234	12	approach	approach	NOUN
emaj-303	234	13	to	to	ADP
emaj-303	234	14	marketing	marketing	NOUN
emaj-303	234	15	research	research	NOUN
emaj-303	234	16	,	,	PUNCT
emaj-303	234	17	retrieved	retrieve	VERB
emaj-303	234	18	on	on	ADP
emaj-303	234	19	30th	30th	ADJ
emaj-303	234	20	august	august	PROPN
emaj-303	234	21	,	,	PUNCT
emaj-303	234	22	2023	2023	NUM
emaj-303	234	23	from	from	ADP
emaj-303	234	24	:	:	PUNCT
emaj-303	234	25	https://www.hotjar.com/blog/market-research/	https://www.hotjar.com/blog/market-research/	PUNCT
emaj-303	234	26	majumder	majumder	NOUN
emaj-303	234	27	,	,	PUNCT
emaj-303	234	28	m.	m.	NOUN
emaj-303	234	29	i.	i.	PROPN
emaj-303	234	30	,	,	PUNCT
emaj-303	234	31	habib	habib	PROPN
emaj-303	234	32	,	,	PUNCT
emaj-303	234	33	m.	m.	NOUN
emaj-303	234	34	m.	m.	NOUN
emaj-303	234	35	(	(	PUNCT
emaj-303	234	36	2022	2022	NUM
emaj-303	234	37	)	)	PUNCT
emaj-303	234	38	.	.	PUNCT
emaj-303	235	1	supply	supply	NOUN
emaj-303	235	2	chain	chain	NOUN
emaj-303	235	3	management	management	NOUN
emaj-303	235	4	in	in	ADP
emaj-303	235	5	the	the	DET
emaj-303	235	6	banking	banking	NOUN
emaj-303	235	7	industry	industry	NOUN
emaj-303	235	8	:	:	PUNCT
emaj-303	235	9	a	a	DET
emaj-303	235	10	literature	literature	NOUN
emaj-303	235	11	review	review	NOUN
emaj-303	235	12	.	.	PUNCT
emaj-303	236	1	american	american	PROPN
emaj-303	236	2	journal	journal	PROPN
emaj-303	236	3	of	of	ADP
emaj-303	236	4	industrial	industrial	ADJ
emaj-303	236	5	and	and	CCONJ
emaj-303	236	6	business	business	NOUN
emaj-303	236	7	management	management	NOUN
emaj-303	236	8	,	,	PUNCT
emaj-303	236	9	12	12	NUM
emaj-303	236	10	,	,	PUNCT
emaj-303	236	11	10	10	NUM
emaj-303	236	12	-	-	SYM
emaj-303	236	13	20	20	NUM
emaj-303	236	14	.	.	PUNCT
emaj-303	237	1	https://doi.org/10.4236/ajibm.2022.121002	https://doi.org/10.4236/ajibm.2022.121002	PROPN
emaj-303	237	2	martin	martin	PROPN
emaj-303	237	3	s.	s.	PROPN
emaj-303	237	4	,	,	PUNCT
emaj-303	237	5	ronan	ronan	PROPN
emaj-303	237	6	o.	o.	PROPN
emaj-303	237	7	(	(	PUNCT
emaj-303	237	8	2017	2017	NUM
emaj-303	237	9	)	)	PUNCT
emaj-303	237	10	.	.	PUNCT
emaj-303	238	1	supply	supply	NOUN
emaj-303	238	2	chain	chain	NOUN
emaj-303	238	3	finance	finance	NOUN
emaj-303	238	4	:	:	PUNCT
emaj-303	238	5	riding	ride	VERB
emaj-303	238	6	the	the	DET
emaj-303	238	7	waves	wave	NOUN
emaj-303	238	8	,	,	PUNCT
emaj-303	238	9	retrieved	retrieve	VERB
emaj-303	238	10	on	on	ADP
emaj-303	238	11	30th	30th	ADJ
emaj-303	238	12	august	august	PROPN
emaj-303	238	13	,	,	PUNCT
emaj-303	238	14	2023	2023	NUM
emaj-303	238	15	from	from	ADP
emaj-303	238	16	:	:	PUNCT
emaj-303	238	17	https://www.oliverwyman.com/content/dam/oli	https://www.oliverwyman.com/content/dam/oli	ADP
emaj-303	238	18	ver	ver	NOUN
emaj-303	238	19	-	-	PUNCT
emaj-303	238	20	wyman	wyman	NOUN
emaj-303	238	21	/	/	SYM
emaj-303	238	22	v2	v2	NOUN
emaj-303	238	23	/	/	SYM
emaj-303	238	24	publications/2017	publications/2017	ADJ
emaj-303	238	25	/	/	SYM
emaj-303	238	26	dec	dec	PROPN
emaj-303	238	27	/	/	SYM
emaj-303	238	28	supplychain	supplychain	NOUN
emaj-303	238	29	-	-	PUNCT
emaj-303	238	30	finance	finance	NOUN
emaj-303	238	31	-	-	PUNCT
emaj-303	238	32	final.pdf	final.pdf	NOUN
emaj-303	238	33	olukayode	olukayode	NOUN
emaj-303	238	34	,	,	PUNCT
emaj-303	238	35	p.	p.	NOUN
emaj-303	238	36	(	(	PUNCT
emaj-303	238	37	2022	2022	NUM
emaj-303	238	38	)	)	PUNCT
emaj-303	238	39	.	.	PUNCT
emaj-303	239	1	how	how	SCONJ
emaj-303	239	2	bank	bank	NOUN
emaj-303	239	3	of	of	ADP
emaj-303	239	4	industry	industry	NOUN
emaj-303	239	5	succeeds	succeed	VERB
emaj-303	239	6	in	in	ADP
emaj-303	239	7	developing	develop	VERB
emaj-303	239	8	nigeria	nigeria	PROPN
emaj-303	239	9	’s	’s	PART
emaj-303	239	10	industrial	industrial	ADJ
emaj-303	239	11	sector	sector	NOUN
emaj-303	239	12	,	,	PUNCT
emaj-303	239	13	retrieved	retrieve	VERB
emaj-303	239	14	on	on	ADP
emaj-303	239	15	30th	30th	ADJ
emaj-303	239	16	august	august	PROPN
emaj-303	239	17	,	,	PUNCT
emaj-303	239	18	2023	2023	NUM
emaj-303	239	19	from	from	ADP
emaj-303	239	20	:	:	PUNCT
emaj-303	239	21	https://internationalbanker.com/banking/howbank-of-industry-succeeds-in-developingnigerias-industrial-sector/	https://internationalbanker.com/banking/howbank-of-industry-succeeds-in-developingnigerias-industrial-sector/	PROPN
emaj-303	239	22	uche	uche	PROPN
emaj-303	239	23	,	,	PUNCT
emaj-303	239	24	c.	c.	PROPN
emaj-303	239	25	(	(	PUNCT
emaj-303	239	26	2010	2010	NUM
emaj-303	239	27	)	)	PUNCT
emaj-303	239	28	.	.	PUNCT
emaj-303	240	1	indigenous	indigenous	ADJ
emaj-303	240	2	banks	bank	NOUN
emaj-303	240	3	in	in	ADP
emaj-303	240	4	colonial	colonial	PROPN
emaj-303	240	5	nigeria	nigeria	PROPN
emaj-303	240	6	;	;	PUNCT
emaj-303	240	7	the	the	DET
emaj-303	240	8	international	international	ADJ
emaj-303	240	9	journal	journal	NOUN
emaj-303	240	10	of	of	ADP
emaj-303	240	11	african	african	ADJ
emaj-303	240	12	historical	historical	ADJ
emaj-303	240	13	studies	study	NOUN
emaj-303	240	14	,	,	PUNCT
emaj-303	240	15	467	467	NUM
emaj-303	240	16	-	-	SYM
emaj-303	240	17	487	487	NUM
emaj-303	240	18	,	,	PUNCT
emaj-303	240	19	https://doi.org/10.2307/23046821	https://doi.org/10.2307/23046821	PROPN
emaj-303	240	20	uche	uche	PROPN
emaj-303	240	21	,	,	PUNCT
emaj-303	240	22	c.	c.	PROPN
emaj-303	240	23	(	(	PUNCT
emaj-303	240	24	2017	2017	NUM
emaj-303	240	25	)	)	PUNCT
emaj-303	240	26	,	,	PUNCT
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emaj-303	240	28	16	16	NUM
emaj-303	240	29	indigenous	indigenous	ADJ
emaj-303	240	30	banking	banking	NOUN
emaj-303	240	31	enterprises	enterprise	NOUN
emaj-303	240	32	:	:	PUNCT
emaj-303	240	33	the	the	DET
emaj-303	240	34	rise	rise	NOUN
emaj-303	240	35	of	of	ADP
emaj-303	240	36	nigerian	nigerian	ADJ
emaj-303	240	37	multinational	multinational	ADJ
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emaj-303	240	39	.	.	PUNCT
emaj-303	241	1	in	in	ADP
emaj-303	241	2	entrepreneurship	entrepreneurship	NOUN
emaj-303	241	3	in	in	ADP
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emaj-303	241	5	.	.	PUNCT
emaj-303	242	1	leiden	leiden	PROPN
emaj-303	242	2	,	,	PUNCT
emaj-303	242	3	the	the	DET
emaj-303	242	4	netherlands	netherlands	PROPN
emaj-303	242	5	:	:	PUNCT
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emaj-303	243	2	.	.	PUNCT
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emaj-303	245	9	https://internationalbanker.com/banking/how-bank-of-industry-succeeds-in-developing-nigerias-industrial-sector/	https://internationalbanker.com/banking/how-bank-of-industry-succeeds-in-developing-nigerias-industrial-sector/	PROPN
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