id	keyword
emaj-84	marketing
emaj-84	relationship
emaj-84	customers
emaj-84	loyalty
emaj-84	relationship marketing
emaj-84	bank
emaj-84	management
emaj-84	journal
emaj-84	study
emaj-84	effect
emaj-84	commitment
emaj-84	zemen
emaj-84	gratitude
emaj-84	research
emaj-84	trust