Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 193 USE OF LEADER'S READING CHALLENGE METHOD IN IMPROVING READING INTEREST FROM TOURISM AWARENESS GROUP (TAG) STONE GARDEN OF WEST BANDUNG REGENCY THROUGH COMMUNITY READING PARK (CRP) MardiahIKIP Siliwangimardisyakir@gmail.com ABSTRACTIndonesian reading culture is very low. Various ways to increase interest inreading have been done by the government. Reading Reading Movement,National Movement of Literacy of Nations has been regulated in Law no 43 of2007 and Permendikbud No 23 year 2005. In support of the program, thisresearch is conducted in Community Literacy Movement by Leader's ReadingChallenge (LRC) method. This initiative is a form of Community Empowermentin Tourism Awareness Group (TAG) Stone Garden of West Bandung regency.The study titled Use of Leader's Reading Challenge (LRC) Method in ImprovingReading Interest of Tourism Awareness Group (TAG) of West BandungRegency through Community Reading Garden. LRC is a method used fromSouth Australia namely Premier Reading Challenge (PRC). The method used isdescriptive qualitative research. By taking observation data, interviews,questionnaires, literature studies and documentation. Initial Conditions of thepeople who studied have low interest in reading because many factors cause.It is very influential is the low education, low economic and less facilitated toread and no activities of literacy movements in these tourist attractions. Soafter the research done, it appears the increase of reading interest with theindicator, reading activities in Community Reading Park (CRP) or in the touristspot when .The indicator of reading success is that there has been the numberof books read, there has been a review made also the existence of tree literasi.Internal factor which become indicator of success is with data of result ofquestionnaire expressing happiness after reading book. They feel happy withLRC Literacy activity. Constraints certainly exist, which is still a lot ofinteresting books to read, there are still activities that encourage people tomotivate reading fond. There is still much more role and support from thegovernment and the wider community in providing funds and also providingthe means to manage Community Reading Gardens and the management oftourism literacy groups. Keywords: Empowerment, Tourism, Literacy, Reading Interest. I. INTRODUCTIONAccording to Rahim (in Periyeti 2017: 55-66) reading will improve the quality of societyor nation. He mentioned that "the low interest of reading the community, greatly affectthe quality of the nation. Because of the low interest in reading, can not know and issues Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 194 of science and information development in the world. Where will ultimately affect thebackwardness of the nation itself ".Based on the survey below shows that Indonesianpeople do not like to read. The reading result of Indonesian reading interest is only0.001% or one to 1,000 (Erwina, W. 2014: 23-40). This is a problem, because in NurulHayati-Yoyon Suryono (2015: 175-191), that the low reading interest in Indonesia is acommon problem that has been solved together as well. Today, culture is read by thepublic media more than the tantalizing features. Based on a five-day study Progress inthe International Reading Literacy Study (PIRLS) Indonesia uses 36 out of 40 countries.This condition is very ironic and needs to be a benefit of activists engaged in this field.A lot of government efforts in increasing reading interest of the community. Forexample, the Reading Reading Youth Program, supporting the availability of cheapbooks, the growth of community reading parks regulated in the Law of the Republic ofIndonesia No.43 of 2007 Article 48. This is corroborated by Permendikbud No. 23 of2015 on the growth of character. One of its activities is the School Literacy Movement(GLS) on formal education and the Community Literacy Movement (CLM)). Thus,literacy programs or literacy, its merits only to read and grow, but can improve the livesof Ansori Al-B community (2012: 47-61)With the aim of increasing the reading interest of RW 09 Community of Giri MuktiVillage Citatah Subdistrict, this research continued with the formulation of problem"How Leaders` Method Reading Challenge (LRC) can increase reading interest oftourism group (TAG) Garden Stone Kabupaten Bandung". By adding a description of theinitial conditions and the unity it faces. II. THEORETICAL BASISAccording to Tarigan, interest in reading is the ability of a person to communicate withhimself to capture the meaning contained in the writing so as to provide emotionalexperience as a result of a form of deep attention to the meaning of reading. WhileTampubolon reveals that interest in reading is an incentive to understand the word forword and the content contained in the text, so that readers can understand the thingsthat are poured in the reading, Dalman (2014: 141). Furthermore it is said that interestin reading is a strong and deep attention accompanied by feelings of pleasure towardsthe activity of reading so as to lead a person to read with his own volition orencouragement from the outside. Interest in reading is also a feeling of pleasuresomeone to read because of the thought that with reading it can be obtained benefit forhim. Herman Wahadaniah (in Al Musafiri, M.2017: 110-122).Tourism Awarness Group (TAG)) according to Ir. Firmansyah Rahim The DirectorGeneral of Tourism Destination Development of the Ministry of Tourism and CreativeEconomy 2012 is one of the components in society that has an important role andcontribution in the development of tourism in the region, the existence of TAG shouldbe supported and nurtured so that it can play a more effective role in participating inmobilizing participation communities to create an environment and atmosphereconducive to the growth and development of tourism activities around tourismdestinationsIn the National Literacy Movement guidebook issued by the Center for Developmentand Development of Language Language Ministry of Education and Culture in 2016, Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 195 states that literacy can be interpreted as literacy, namely the ability of a person to readand write. A person is said to be literate if he has knowledge in every activity thatdemands effective literacy function in society. Knowledge gained through reading andwriting can be utilized for self and nation progress.So in this study, using a method of literacy called Leader's Reading Challenge (LRC).The way and techniques are referred to the literacy developed in West Java, West JavaLeader's Reading Challenge (WJLRC). Thus, in the WJLRC Guidebook compiled by WestJava Provincial Government of Education Office 2016. Explain that WJLRC is defined as areading challenge aimed at teachers and students at schools from leaders in West Java.Leaders referred to in this activity are the highest government leaders in a region canthe principal, lurah, sub-district, regents, mayors. governor to president.LRC method in increasing reading interest of TAG Stone Garden community, need basicmeans, that is book. Then its existence needs a proper vehicle that is the communityreading park (CRP)). The existence of TBM has been regulated in the Law of theRepublic of Indonesia No.43 of 2007 on Library Article 49 which explains that thegovernment, local government, and the community encourage the growth of readingand reading houses to support reading culture. It further explains that communityreading park (CRP) is an institution that provides various types of learning materialsneeded by the community. As a place to build literacy and learning, as well as a place toget information to the public (Ministry of National Education, 2008). The readinggarden is a source of information for the community, both the people and the middleand upper middle class communities. Starting from the placement of RW, Village,recreation area, city garden and others. Very effective, efficient and affordable for allpeople. Dewi: 2010 (in M.Arif Khoiruddin .2016: 291-319) III. RESEARCH METHODSThis research uses qualitative approach with descriptive method. This approachexamines the condition of natural objects, as they are, not manipulated so that theconditions at which the researcher enters the object, and after being in the object orafter exiting the object, is relatively unchangedIn this study, the subject of research is the community RW 09 Kampung Giri Mulya DesaGunung Masigit District Cipatat West Bandung regency. They are incorporated in theStone Tourism Awareness Group (TAG)) which amounts to about 120 people.The research instruments are observation sheet, interview sheet, questionnaire.Questionnaire was given to the research subjects to explore further about the growinginterest in reading within the individual. Contains 10 questions concerning indicators ofreading interest. Data collection techniques used in this study are tailored to the needsof qualitative research that is observation, interviews, questionnaires, documentationstudies, and literature study.Data analysis using Spradley Model consisting of: descriptive observation, domainanalysis, focused observation, taxonomic analysis, selected observation, componentanalysis, and ending with theme analysis. Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 196 IV.RESEARCH RESULT AND DISCUSSION A. Results of the Research1. SWOT Analysis.The objective conditions of the research subjects can be illustrated by SWOT analysis. Interms of strength, the tourist sites managed by TAG are a form of communityempowerment that has kept fossils of marine animals 20 million years ago. It has threeadvantages: archeology, scholarship and beauty charm so often used for studentresearch, prawedding or photographer. Has been the 2nd National Champion in TAGempowerment management in September 2017.Its former peasant communities and limestone miners with low economic andeducation are a disadvantage. Education, 80% of primary and drop out graduates and20% of high school graduates and incomes rely only on daily admission tickets.Tour Stone Garden has a very high chance to develop in photography and geology andarcheology. While threats that can weaken TAG are land issues that are still privateproperty, ape communities that threaten the cleanliness, security and beauty of tourismand community knowledge about tourism is still low. 2. Initial Condition of Reading Interest and Its CausesInitial conditions, reading interest Pokdarwis still low. Spare time is more used to chator play gadgets. The low interest in reading is determined by the lack of cheap booksupplies, the absence of a community reading park (CRP) that provides readingfacilities. In addition, low education and a weak economy that greatly affects the lowinterest in reading the community. So that causes them to prioritize earnings in meetingthe needs of everyday rather than having to read a book. 3. The LRC method of increasing interest Read through TBMThe first step in the activity is the approach to the community. The first step is topersonalize the leader of the Pokdarwis and the board. Furthermore, other communitiesare easier to do because the core management already has a strong desire andmotivation in literacy activities and book procurement. Preparing books as a source ofreading is collected from various donors. until there are about 500 books available.Types of books available are picture children's stories, teen novels, rock history,agriculture, farming and creative economy.Determine the challenger of literacy activities ie leaders who will reward participantswho have passed the challenge of reading the book should be done. Also because thebook has a lot of it requires building a community reading park (CRP). After that, thenext step to carry out literacy activities with the Leader's Reading Challenge (LRC)method. Running time for (8 weeks) December 2017 - March 2018. Routine activities inthe form of reading a book as much as one fruit in one week. Creating a book review offishbone (fish spikes containing 5W + 1H) and Reason of Wisdom Content (RWC),conducting presentations and book discussions and compiling a literacy literature treeand prize at the end of the event for the leader's challenge. 4. The results obtained, reading interest Pokdarwis increased by LRC method Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 197 The results achieved after the activities of literacy with the LRC method in the StoneGarden tourism literacy group can be proved by two forms, namely extrinsic andinternal forms. External forms of reading books, written reviews, discussion activitiesand the presence of literacy movements. Then the data collected in the form of bills.While the form of interest that is internal, within the subject of research. This is hard tosee, so the data collection should use a questionnaire filled by the subject of the study.The result of reading interest from the questionnaire to explore the inner self-motivation. This indicates an increase in the frequency of reading a book, theopportunity to read more books, get motivation, feelings of happiness after reading andfeel the benefits after reading the book. Increased interest in reading can be shown alsoby the desire to invite others to read. 5. Constraints faced in the implementation of LRC in increasing reading interest through CRP.Constraints faced from within is derived from the subject of research. Youth have notbeen maximally in the habit of reading books because of the influence of very strongfamily conditions to form characters. The low economic problems cause adults to focusmore on meeting the need to earn an income at a tourist spot than reading a book.Obstacles that come from outside the subject of research is the lack of supreme leader'ssupport power to give gifts as motivation to increase reading interest. Other obstacles,such as inadequate facilities, the lack of interesting book supplies, CRP has not been ableto accommodate members, and there is still a lack of community literacy movementsupported by tutors or facilitators. B. DISCUSSIONThe initial condition of reading interest in Pokdarwis is very low because it is caused bymany factors, such as low education and economic problems, facilities that supportreading activities ie the absence of book supplies, the absence of places that providebooks such as mobile libraries or CRP and the absence of an activity literacy at touristattractions. This is as explained by Bunata (in Dalman.2014: 142-144) that the interestin reading a person is influenced by several factors namely: 1). Family environmentalfactors 2). Community infrastructure factors that are less support for increased readinginterest of the community 3) Factors of existence and reading materials and 4) Schoolcurriculum and less conducive school. By observing the expert opinion above andlooking at the data, it is clear that the Pokdarwis community has a low interest inreading because it is influenced by internal and external factors.LRC with programmed activities so that it can be said as a planned method, has a formof activity stages of reading books, making book reviews, the presentation of bookdiscussions, the activity to create a literacy tree. So that LRC can be said as a methodthat can achieve the goal of increasing interest in reading as according to Sanjaya, W(2016: 7-8) explains that the method is the way used to implement the plan that hasbeen prepared in real activities so that goals can be achieved optimally. This means themethod is used to realize the established strategy. Thus, the methods in the learningsystem series play a very important role. The success of learning strategy implemnetasiis very dependent on the way teachers use learning methods, because a learningstrategy may only be implemented through the use of learning methods. Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 198 Literacy activities in LRC methods that have been applied to the community withreading, writing reviews, discussions and presenting have been able to increase readinginterest. Having formed the habit of literacy then the potential of society will emerge sothat they will have achievement. As Strickland says in Yuliyati (2014: 117-126). balanceliteracy is a framework designed to help all students learn to read and write effectively.The program is based on the concept that all children can learn to read and write.Balancing between reading and writing gives students a chance to succeed. Studentsreceive lessons according to their potential and abilities and adjust the material that isdifficult for them to be easy to learn.After the research subject completes complete reading according to the numberdetermined by the leader, ie one fruit in one week, then the members of the literacy willget a reward. The gift giving has been able to increase the reading interest of themembers as according to Hashim in Dalman (2014: 147) explains that gift giving willenlarge the spirit of reading. A response is generated by the stimulus. Reward is astimulus. Reward is one stimulus to cause a response in children to be more activereading.Prior to the study, the initial condition of reading interest was low and after the LRCmethod was applied causing increased reading interest. So the LRC method has beenable to increase reading interest among TAG members. Thus LRC is a motivation andencouragement for people who come from within or outside themselves. Becauseaccording. (Ruswandi, 2013: 134-135). Motivation can be interpreted as an attempt tocause or increase the drive in an effort to realize the behavior directed to theachievement of a goal. In various theories of research, there is a close connectionbetween the satisfaction achieved in learning with performance and motivation.Satisfaction obtained by students from the learning process, can increase learningmotivation. In this case, should be created an atmosphere of learning that can providesatisfaction in order to produce effective learning. Factors that affect studentsatisfaction in learning, among others, the benefits of learning outcomes, a sense ofsecurity in learning, adequate learning conditions, opportunities for self-expansion, orpersonal relationships.The existence of Community Reading Gardens that have supported LRC activities toincrease reading interest, this is strongly supported by research conducted by M.ArifKhoirudin (2016: 291-319) that the community reading park (CRP) is an institution thatprovides various types of learning materials needed by the community. As a place tobuild literacy and learning, as well as a place to get information to the public (Ministryof National Education, 2008). The reading garden is a source of information for thecommunity, both the people and the middle and upper middle class communities.Starting from the placement of community units, villages, recreation areas, urban andother gardens. Very effective, efficient and affordable for all people.From the results of questionnaires obtained, it has been illustrated that the existence ofLRC activities conducted in the tourism area, has changed the hearts, feelings, thoughtsand views of research subjects. Thus, literacy activities with the LRC method caused theresearch subjects to often read books while on duty at tourist attractions. They arehappy and happy about LRC activities, CRP and books at work. So they feel the benefitsafter reading the book and even the desire to invite others to read the book. Can be aclear picture that, LRC has been able to increase interest in reading books. As Herman Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 199 Wahadaniah points out in Al-Musafiri, M (2017: 110-122) that reading interest is astrong and deep concern is accompanied by a feeling of joy in reading that can lead aperson to read by his own volition or external encouragement. Interest in reading is alsoa feeling of pleasure someone to read because of the thought that with reading it can beobtained benefit for him.With increasing interest in reading, it can also improve attitudes, skills in the field thatmust be controlled by the community in charge of developing the tour, as experiencedby TAG Stone Garden. Because reading a book is the basis for various activities such asOdendahl, W (2017: 209-226) argues that while reading, mathematics, and naturalscience are indeed important tools for generating constructive, engaging, and reflectivecitizens, they can only seen as an indirect part of the basis for attaining such enlightenedcitizenship. It says that, without reading, it is impossible to obtain a world viewmaintained by literature, art, music, and ethics. In other words, PISA really tests thefoundation on which citizenship can be built, while suggesting to measure the wholebuilding.Various obstacles have been found in this study because the interest of reading isinfluenced by many factors. The constraints that have been found are due to the loweconomic and educational, age and facilities available as according to Harris and Sipayin Al-Musafiri, M (2017: 110-122) stated that interest in reading is influenced bypersonal factors that are factors that originate within the individual itself includes: age,gender, intelligence, reading ability, attitude, psychological needs.LRC activities in TAG is one of the community empowerment activities where thesuccess of achieving the goals is determined by the condition of the society itselfbecause according to Fitriana, W. (2015: 58-66) states that the focus of communityempowerment activities is in the hands of the community itself with a starting pointfrom the community, implemented by the community and its benefits to the communityor in other terms community based education. This is one way to build a sense ofbelonging and responsibility in building and developing empowerment programswithin the community.The LRC method has been able to increase the reading interest of Batu Garden's tourismconscious group with a literacy activity. Thus, it can be argued that the LRC is a form ofcommunity education that can be further developed in other offshore education.Because according to Kartika, P. (2015: 50-57) that various educational activitiesoutside of school (community education) can take on forms such as literacy programs,cultural activities such as music, dance or drama, sports activities, popular educationand various contexts.In order to improve the reading culture and develop the school as a learningorganization, the ministry of education and culture developed the School LiteracyMovement (SLM). SLM aims to make the school as a learning organization so that thecitizens of the school can become lifelong learners and can fulfill their role in theinformation technology era (Effendi, R.2016: 109-117). In West Java GLS was developedwith West Java Leader's Reading Challenge (WJLRC) and in this research has beenapplied in Leader's Reading Challenge (LRC) so that LRC method in TAGStone Garden is a form of learning innovation. In the activity there has been interactionbetween companion and learner done with a planned and gradual to achieve the goals Jurnal Empowerment Volume 7 Nomor 2, September 2018 e-ISSN : 2580-7692 p-ISSN : 2252-4738 200 to be achieved as according to Mulyana, E (2008: 17) that Learning can be given as anysystematic and deliberate effort to create conditions for learning activities to learn. Inthis activity there is an educative interaction between two parties that is betweenlearners (residents of learning) who do learning activities with education (learningresources) that do activities membelajarkan. Thus learning activities occur as a result oflearning activities. V. RESEARCH FINDINGSThe results of the study under the initial conditions of reading interest TAG StoneGarden, that interest in low reading that is influenced by two factors, are internal andexternal factors of the individual. The internal factor is the family, that is, the economyand the low education. While the ektern factor is adanay facility factors that are bookavailability, reading garden and reading activities.LRC activities can remind reading interest visible from the activities of reading books,making reviews, discussions, making literacy trees, the existence of books, the existenceof community reading parks built in tourist attractions. The questionnaire resultsrecognize an increased interest in reading.Obstacles encountered in the present from within the subject of research caused byfamily factors. Subjects are more concerned about earning a living because of economicneeds than reading books. also came from outside of the lack of support of governmentmotivation and still lack of intensive book for participants. BIBLIOGRAPHY Al-musafiri, M. (2017). Pengaruh Minat Baca Mahasiswa Terhadap Hasil belajar padamahasiswa Jurusan Bimbingan konseling Islam IAI Darussalam Blokagungbanyuwangi. Darussalam, Jurnal Pendidikan Komunikasi dan Penelitian Hukum islam , 110-122.Ansori Al-B. 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