Another strategy is to consider the use of a wide 
array of tools to communicate effectively. First, 
humanize complex issues. Second, if you have 
them, use a few “killer facts.” Third, use 
visualizations to increase accessibility.  Fourth, 
perfect your 30 second elevator pitch. And 
finally, “the messenger can be as important as 
the message.” It doesn’t always have to be the 
researcher who goes out and communicates 
results; key allies may be better placed to 
deliver the word.

Influencing  
Environmental Policy

ABSTRACT
Cultivating relationships with policymakers about 
environmental issues takes time, but it can yield 
meaningful opportunities for policy impact. There 
are many key actors who have a role to play in 
influencing policy. Identify those individuals most 
relevant to the policy change you want to see and 
seek to influence them. Think about who supports 
the changes the community wants, and who might 
block the policies that the communities want. And 
just as important: who are the people who 
influence these key players in the policy turf? 
Remember that focusing on just one champion for 
your results in government and policy makers 
isn’t ideal.

FRAMING YOUR MESSAGE 

Questions to Consider When Preparing Your Message

What is the issue?
Are there any bills regarding this issue? If so what is the bill number?

• Are they effective?
What are some key facts of statistics regarding the issue?
Who is your audience (which people, what values?)
What information and what format works best for your audience?

• Written or verbal?
• Social media or print media?

What is your goal?
• Increase awareness?
• Generate support?
• Motivate action?

What do you want to see happen?
How does this issue impact you personally?
What is the opposite view regarding the issue?

• How would you respond?

E N V I R O N M E N T A L  P O L I C Y

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E N V I R O N M E N T A L  P O L I C Y

8 lessons on how to influence policy with evidence – from Oxfam’s experience (worldbank.org)

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