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www.etasr.com Mahyoob et al.: Sentiment Analysis of Public Tweets Towards the Emergence of SARS-CoV-2 Omicron … 

 

Sentiment Analysis of Public Tweets Towards the 

Emergence of SARS-CoV-2 Omicron Variant: A 

Social Media Analytics Framework 
 

Mohammad Mahyoob 

Department of Languages and Translation 
Faculty of Science & Arts at Al-Ola 

Taibah University  

Madinah, Saudi Arabia 
mqassem@taibahu.edu.sa 

Jeehaan Algaraady  

Department of English 
Taiz University 

Yemen 

jihan.amu@gmail.com 

Musaad Alrahaili 

Department of Languages and Translation 
Faculty of Arts & Humanities 

Taibah University  

Madinah, Saudi Arabia 
mrahaili@taibahu.edu.sa 

Abdulaziz Alblwi 

Department of Computer Science  
Applied College 

Taibah University 

Madinah, Saudi Arabia 
ablwi@taibahu.edu.sa 

 

Received: 22 February 2022 | Revised: 16 March 2022 | Accepted: 25 March 2022 

 

Abstract-While different variants of COVID-19 dramatically 

affected the lives of millions of people across the globe, a new 

version of COVID-19, "SARS-CoV-2 Omicron," emerged. This 

paper analyzes the public attitude and sentiment towards the 

emergence of the SARS-CoV-2 Omicron variant on Twitter. The 

proposed approach relies on the text analytics of Twitter data 
considering tweets, retweets, and hashtags' main themes, the 

pandemic restriction, the efficacy of covid-19 vaccines, 

transmissible variants, and the surge of infection. A total of 

18,737 tweets were pulled via Twitter Application Programming 

Interface (API) from December 3, 2021, to December 26, 2021, 

using the SentiStrength software that employs a lexicon of 

sentiment terms and a set of linguistic rules. The analysis was 
conducted to distinguish and codify subjective content and 

estimate the strength of positive and negative sentiment with an 

average of 95% confidence intervals based upon emotion 

strength scales of 1-5. It is found that negativity was dominated 

after the outbreak of Omicron and scored 31.01% for weak, 

16.32% for moderate, 5.36% for strong, and 0.35% for very 

strong sentiment strength. In contrast, positivity decreased 

gradually and scored 16.48% for weak, 11.19% for moderate, 

0.80% for strong, 0.04% for very strong sentiment strength. 

Identifying the public emotional status would help the concerned 

authorities to provide appropriate strategies and communications 
to relieve public worries towards pandemics.  

Keywords-sentiment analysis; social media; SARS-CoV-2 
Omicron; Twitter; text analytics; data mining 

I. INTRODUCTION  

With the emergence of social media, using machine and 
deep learning for sentiment analysis attract many researchers 

because it is scalable to process and analyze big data. Machine 
Learning (ML) algorithms learn the hidden patterns of the data 
and can predict the class labels of unknown samples. Thus, ML 
is widely applied in sentiment analysis to predict public 
sentiments [1, 2]. 

COVID-19 emerged as an infectious disease that created a 
global crisis that dramatically affected the world in different 
sectors like education [3], health, economy, etc. Amidst the 
crisis of coronavirus, new mutations of COVID-19 emerged, 
such as the Beta, Delta, and Omicron variants [4], spreading 
panic and fear in people. The SARS-CoV-2 omicron variant 
was first detected in South Africa on November 24, 2021, and 
has spread to more than 57 countries [5]. 

The impact of the SARS-CoV-2 virus is still a source of 
concern globally. Many countries announced an acceleration of 
booster jab rollouts, and the people fear that the variant may 
destabilize the efficacy of COVID-19 vaccines. Many countries 
sealed their borders to foreign visitors. Measuring the public's 
sentiments and opinions towards the Omicron version is 
important, not only to give us a clear picture of their 
sentiments, but also to explain whether the public attitude and 
awareness towards this variant are affected by their earlier 
experiences with COVID-19. In addition, this evaluation would 
provide the policymakers with the actual public sentiments and 
enable them to evaluate their earlier proposed strategies, 
recommendations, and effectiveness messages and modify 
them according to the current condition. The disseminated 
information on the COVID-19 pandemic gave birth to various 
mental and psychological concerns for social media users [6]. 

Corresponding author: Mohammad Mahyoob 



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The impact of the Omicron pandemic may affect the public in 
the same way and return the earlier scenario of the COVID-19 
pandemic. In the beginning, people in different countries were 
more worried than before, as the early indication is that 
Omicron is more transmissible than other COVID-19 variants, 
and there is a devastating consequence in its infection rate [7]. 
In addition, it is more capable than Delta of preventing the 
immune defense of both the vaccinated and the previously 
infected people. The publics' concerns were highly raised after 
the World Health Organization (WHO) reports about the 
Omicron rapid outbreak. People and health officials started 
sharing and expressing their opinions, emotions, clarifications, 
and recommendations on social media and social networking 
sites. The main concern of social media analytics is to collect 
data using various methods, processes and understand, 
summarize, and visualize the output [8].  

Social media surveillance can systematically monitor public 
emotions and reactions to epidemical events in real-time [9]. 
These expressions comprise rich and open data for researchers, 
especially for survey and classification studies such as 
sentiment analysis or opinion mining. Sentiment analysis 
processes and identifies the data of certain domains through 
natural language processing. Sentiment analysis using social 
media plays a crucial role in various fields such as social 
development, people's awareness, economic development [10-
12]. Indeed, many studies applied ML, and Deep Learning 
(DL) methods and algorithms to explore and investigate the 
public's sentiments on social media platforms towards the 
outbreak of COVID-19 and its emerging variants [13-15]. 
However, no recent studies have detected public sentiments 
towards the emergence of the omicron variant. Only a few 
articles and reports such as [16, 17] investigate Omicron's 
situation as it emerged recently. To the best of our knowledge, 
this study is the first to reveal and explore the public feelings 
and views towards the SARS-CoV-2 Omicron variant 
worldwide through the sentiment analysis of social media, 
mainly Twitter. The social media analytics SentiStrength 
software and Voyant-tools were utilized to analyze the data. 
This study gives us a clear picture of the public's sentiment 
towards this pandemic which would help the authorities 
provide appropriate information to relax and ease the public's 
panic. Moreover, it helps the government address future health 
emergencies, including transmittable diseases, and provide 
better healthcare. 

II. RELATED WORK  

This study aims to explore and mine the publics' opinion 
and find out the percentage of the positivity and negativity 
toward the new Covid-19 Omicron variant. As the new variant 
emerged on November 24, 2021, a few articles and reports are 
investigating Omicron's situation. Authors in [18] commented 
on the Omicron variant's implications for transmission, cure, 
and diagnosis. Their recommendation is to continue in the 
cautions of wearing masks, social distancing, vaccination, etc. 
Authors in [19] studied the potential prediction of the Omicron 
variant and provided some recommendations which can be 
used to protect people from the Omicron virus. Authors in [20] 
studied the detection of public opinion about the effectiveness 
of vaccination during the Omicron variant outbreak. The data 

were collected from YouTube comments of English news 
channels. They classified the comments into positive, negative, 
and neutral using Vader and TextBlob tools. They applied the 
SVM algorithm to analyze the data. The results scored 63% 
accuracy in TextBlob and 70% with Vader. Authors in [16] 
studied the previous Covid-19 vaccines' efficacy against the 
SARS-CoV-2 omicron variant. The study concluded that there 
is no or limited protection against the symptoms of the 
Omicron variant by using some previous cures used for the 
other Covid-19 variants [17]. Many studies investigated the 
public sentiment since the COVID-19 emergence. Authors in 
[21] conducted a study about the outbreak of COVID-19 in 
Italy. The interest of the research was to predict the disease 
evolution in the country. The authors collected their data from 
the official channels declaring the number of infected people in 
different Italian provinces. The model of the spatio-temporal 
distribution of COVID-19 was used. An endemic-epidemic 
multivariate time-series mixed-effects generalized model has 
been used for counting to understand the spatio-temporal 
diffusion of the disease. The study results were divided into 
three phases. The first was related to the outbreak of COVID-
19 over time. The second was devoted to the transmittance of 
the disease among the people of the same district. And the third 
was concerned with the spatial neighborhood and the main 
reasons for the contagion effect. They also found that strict 
control measures in some districts effectively limit contagion 
and disease outbreaks. A considerable amount of the literature 
has been published on the public’s attitudes towards the 
COVID-19 pandemic. To the best of our knowledge, no 
previous study has investigated the reaction of the people to the 
new variant of the pandemic in social media, especially 
Twitter, and this is the gap this study aims to fill.  

III. METHOD AND DATA ACQUISITION 

This section presents the construction of the harvested data 
and the proposed method. The tweets were collected by 
searching keywords submitted as seeds to Twitter via its API, 
likely about COVID-19 Omicron variant from December 4, 
2021, to December 26, 2021, using the social media analytics 
SentiStrength software [22]. The quoted queries were 
"Omicron", "COVID-19 variant Omicron", "sars-cov-2", 
"COVID-19". The data were filtered out for cleaning and 
removing the duplicates, getting 18,737 posts generated by 
15,388 post authors (2400 female, 3759 male, 12578 unknown) 
distributed across countries (56.9% None, 23.1% USA, 14.7% 
UK, 9.0% Australia, 7.1% Canada). The 'tweets' data table 
comprise 'id', 'date', 'tweet', 'URL', 'username', 'outlinks', 
'likeCount', 'retweetCount', 'replyCounnt', and 'quateCount'. 
After collecting the data, we extracted, analyzed, and 
visualized them using a combination of tools: SentiStrength, 
Mozdeh, and Voyant-tools (free, web-based text analytics 
tools). We analyzed to distinguish and codify subjective 
content and estimate the strength of positive and negative 
sentiment in the data

 
that employs a lexicon of sentiment terms 

and a set of linguistic rules (e.g. for idioms, negation, and 
booster words). Figure 1 displays the model of the study.  

SentiStrength's lexicon is a manually curated list of over 
3,000 terms and term stems, each annotated with a positive or 
negative sentiment strength. The training data of the 



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SentiStrenght library were used to compute the polarity of the 
word class of the harvested data. The strength range of positive 
sentiments varies from 1 to 5, where 1 means not positive and 5 
means extremely or very strong positive. At the same time, the 
strength range of negative sentiment is from -1 to -5, where -1 
means not negative, and -5 means extremely or strong negative. 
Any tweet with [-1, 1] score was considered to not show any 
sentiment, so it was categorized as neutral sentiment. 
SentiStrength was chosen for accuracy approaching human-
level, and its dual system lets negative sentiments be 
investigated independently from positive sentiments, 
something that is essential for the research goal [22, 24]. The 
Voyant-tools were employed to visualize some data. 

 

 
Fig. 1.  The model of the study. 

IV. RESULTS 

A. Sentiment Strength and Trends 

Figure 2 illustrates the time-series graph of the collected 
tweets. Figure 2(a) displays the overall trends and spikes of the 
tweets about the Omicron variant. Intuitively, the general 
direction gives us helpful background information about topic 
interest and the period when the Twitter users discuss it. It 
shows a gradual increase in the overall trend. The highest 
number of tweets were posted at the beginning of the second 
week of December 2021, mainly on 8

th
, with 6087 posted 

tweets. This spike is followed by a steady lower level of 
activity and an increase in the trend in the fourth week of 
December. Figure 2(b) represents the average post sentiment 
from 1 to 5, and the most down green line represents the 
proportion of subjective texts. The thick black line is the 
average negative sentiment strength, and the thick red line is 
the average positive sentiment strength. The thinner grey and 
pink lines are the same but just for the subjective texts (i.e. 
positive, or negative sentiment > 1). The sentiment data is 
bucketed into a minimum of 20 data points for smoothing. It is 
noted that the two sentiment polarities are close, with an 
apparent increase in negative sentiment during the peak. 

 
Fig. 2.  Time series graph for the proportion of (a) tweet volume and (b) 

sentiment containing the word Omicron. 

Figure 3 shows the sparkline graph, representing the 
mentioned terms’ distribution with linear data segments. It 
indicates the sudden increase in the volume of the tweets. Z-
score is a normalized value for the terms' raw frequency 
compared to the other term frequencies in the same document. 

 

 
Fig. 3.  The sparkline graph of the data. 

 
Fig. 4.  Tweets sentiment strength. 



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The sentiment strength scores of the posted tweets during 
the Omicron spread are illustrated in Figure 4. It is indicated 
that most public sentiments were neutral, as most of the posted 
tweets scored 1, which means no positive or negative 
sentiments were expressed because zeros were not used. 
Positivity decreased for the weak, moderate, strong, and very 
strong sentiment strength scores. At the same time, negativity 
increased gradually and became dominant, which means people 
started to show significant concerns about the Omicron variant. 
Figure 5 shows the significant decrease of positive sentiments 
to 0.04%, which is very positive after a few days of the 
outbreak. In contrast, negative sentiment was dominated and 
scored 0.35% for very negative.  

 

 
Fig. 5.  Sentiment analysis. 

B. Tweet Trends and Spikes 

Figure 6 illustrates the trends and spikes of Omicron-related 
tweets in countries like the UK, USA, KSA, India, Canada, 
Australia, Germany, and China. It is noted that the curves show 
an increase in the number of tweets during Dec 2021, almost 
from 4

th
 to 25

th 
December 2021, except in KSA (Kingdom of 

Saudi Arabia). This reflects the people's high interest in 
Omicron due to their previous experience with COVID-19. 
There are millions of expatriates who live in Saudi Arabia. 
Their native language isn't Arabic, and they use English on 
social media platforms. English is the first or second language 
in all other selected countries. Interestingly, in China, the posts 
on Omicron increased and covered a more comprehensive 
range of time during the study period. This reflects the high 
Chinese interest in Omicron due to their experience with 
COVID-19. Millions in China are using Twitter and they tweet 
and retweet using the English language. In contrast, KSA 
shows less interest in the Omicron variant. The bubble chart 
cross shows the classification of the texts for positive and 
negative sentiment across different countries and how 
positivity and negativity are associated with each other. The 
positive and negative sentiment scores are presented in the 
bubbles. As shown in Figure 7, the sentiment in the listed 
countries is very negative with a score of 5, while there is no 
very positive sentiment with a score of 5 except the USA. It is 
found that in KSA, public sentiment was almost neutral, and no 
significant concerns were monitored. This may prove the 
positive effect of vaccination on physical and mental health 
[25]. Due to the considerable role of the Saudi government in 
encountering the COVID-19 outbreak, the positive and neutral 
sentiment is highly noticed. 

 
Fig. 6.  Distribution of Omicron-related tweets across countries. 

C. Top Frequent Terms and Hashtags 

Table I represents the top frequent terms, including the 
hashtags associated with the specified sentiment range. It 
illustrates the occurrence of the word "Omicron" and all other 
related words more often in tweets containing Omicron. The 
pMatch rate displays the proportion of Omicron tweets, 
including the term Omicron 336.4%, variant 142.9%, vaccine 
75%, etc. The list of the most frequent words related to the 
SARS-CoV-2 Omicron variant is ranked according to the 
match and order of importance. Words that occur most often in 
the text match the search and filters compared to the remaining 
texts, and they are listed according to their statistical 



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significance. The chi-square value represents the association 
between the listed term and searches with filters. The 
percentage of texts that don't match the search but contain the 
word, the most frequent words, and their statistical significance 
can also be seen. 

 

 
Fig. 7.  Bubble chart for sentiment analysis. 

Table II shows the overall sentiment average alongside 
95% confidence intervals in the first phase from 3

rd
 to 10

th
 

December 2021 and the second phase from 11
th
 to 25

th
 

December 2021. For the positive sentiment of the first set, the 
average is higher, and the difference is statistically significant 
since the confidence intervals are (1.3963, 1.4255). The second 
set score is (1.3527, 1.4193), there is no overlapping between 
the two data sets. People tended to tweet more positively at the 
beginning of the Omicron variant emergence. The second 
phase is higher for the negative sentiment, and the difference is 

statistically significant, since the confidence intervals are 
(1.8712, 1.9541). The score of the first phase is (1.8139, 
1.8517) and the difference is statistically significant between 
the two groups. It is reasonably straightforward and statistical 
evident that people tend to tweet more negatively after the 
outbreak of the Omicron variant reached at least 57 countries. 

TABLE I.  MOST FREQUENT WORDS AND THEIR STATISTICAL 
SIGNIFICANCE 

Word NoMatch Matches Chisq 

omicron 336.40% 9236 135151.6 

variant 142.90% 3945 19398.1 

vaccine 75.00% 2051 8350.8 

new 61.20% 1682 6509.6 

Pfizer 52.70% 1443 5533 

#omicron 51.20% 1401 5340.4 

covid-19 48.10% 1322 4951.8 

delta 28.10% 773 2754.3 

#covid19 19.70% 540 1901.3 

protection 19.60% 536 1886.4 

spread 19.40% 534 1860.8 

Africa 16.30% 447 1559.6 

sars-cov-2 17.30% 507 1491.1 

health 15.80% 435 1488.8 

infection 14.40% 396 1374.5 

coronavirus 11.70% 325 1092.8 

pandemic 11.60% 322 1073.3 

symptom 9.00% 247 843.1 

confirmed 9.00% 250 835.9 

fear 6.10% 169 570.2 

patient 5.90% 162 545.9 

dangerous 3.30% 91 301 

illness 3.30% 90 297.6 

#coronavirus 2.70% 74 242.8 

pcr 2.50% 68 222.3 

contagious 2.10% 58 188.2 

infectious 2.20% 62 193.3 

#delta 2.20% 60 195 

#sars_cov_2 0.50% 14 39 

TABLE II.  OVERALL AVERAGE OF SENTIMENT ALON GSIDE 95% 
CONFIDENCE 

First phase  Second phase  

Pos 1.4109 (1.3963, 1.4255) 1.3860 (1.3527, 1.4193) 

Neg 1.8328 (1.8139, 1.8517) 1.9126 (1.8712, 1.9541) 

Av pos - Av neg: -0.4219 -0.5266 

 

Figure 8 displays the fetched concordance entries and the 
repeated phrase forms which can be found in the text. The 
number of branches is shown on both sides of the keyword 
(Omicron), and the context is retrieved as it is shown along 
with branches. Most of the keywords (word association, 
contextualization, concordance, etc.) in the tweets are about 
Covid-19 variant Omicron, healthcare, vaccines, symptoms, 
etc.  

V. DISCUSSION 

The current content-analyzing of tweets, retweets, and 
hashtags on Twitter study is one of the first systematic studies 
identifying and testing the public's attitude towards the 
Omicron variant. The study explores the emotion of Twitter 
users at the early stage of the variant emergence during 
December 2021. The results revealed that the spike of interest 



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in omicron variants worldwide was detected at the beginning of 
the second week of December 2021, as many cases have been 
detected in this period. Many countries set restrictive measures 
to control the outbreak of Omicron and minimize its 
subsequent effects as this variant is highly transmissible even 
among fully vaccinated people [26]. The results indicate that 
the polarized tweets concerning the new variant are inevitable 
as they started with negative and increased to very negative 
after 10 days of the Omicron variant outbreak. 

The results also exemplify a significantly higher negative 
share of tweets at the end of the month compared to the 
beginning. That is due to people's potential worry of the surge 
of infection, transmissible variant, the efficacy of covid-19 

vaccines, etc. that corroborates the findings of [27]. It is noted 
that the z-score of the term "Omicron" is 3,602.925 and is the 
highest frequent term used by social media users in their tweets 
and comments, compared with other related words such as 
"vaccine," which scored 404.925. These scores indicate that the 
social media users believe that the Omicron variant may expose 
their life and health to risk. The sentiment analysis conducted 
in this study clarifies the emotion of the lay audience and how 
the pandemic negatively influences their language and thoughts 
towards the new variant of COVID-19. This conclusion is 
consistent with [28, 29]. Indeed, the analysis exposes that the 
publics' emotions can contribute to relaxing their worries and 
concerns by the authorities and to an intense polarization of 
health care on social media. 

 

 
Fig. 8.  The concordance entries of the data.  

VI. CONCLUSION AND FUTURE WORK  

The purpose of the current study was to understand Twitter 
users' views and sentiments towards the emergence of the 
SARS-CoV-2 Omicron variant. The analysis conducted in this 
study has shown the emotion of the lay audience and how the 
pandemic negatively influences their language and thoughts 
towards the new variant of COVID-19. The study reveals a 
worldwide increase in the overall trend and a high spike in 
public interest and publications about the omicron variant on 
Twitter in the second week of December 2021. This variant is 
highly transmissible even among fully vaccinated individuals. 

Many cases have been detected during this period, forcing 
many countries to set restrictive measures to control the 
outbreak and minimize its subsequent effects. It is found that 
the polarized tweets concerning the Omicron variant are 
inevitable as they started with negative and increased to very 
negative after 10 days. 

The results also exemplify a significantly higher negative 
share of tweets at the end of the month compared to the 
beginning. That is due to people's potential worry of the surge 
of infection, transmissible variant, the efficacy of vaccines, etc. 
Sentiment analysis can contribute to an intense polarization of 



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health care on social media. This study gives us a clear picture 
of the global public's sentiment towards this pandemic which 
would help authorities to provide timely information to relax 
and ease the public's concerns. Moreover, it helps the 
governments address future health crises involving infectious 
diseases earlier. This study has many limitations. First, the data 
were collected from one social media platform (Twitter) 
considering only English tweets. As an extension of the work, 
it would be interesting to investigate and assess the effect of the 
new variant of COVID-19 on peoples' emotions and attitudes in 
other social network platforms and different languages. 

ACKNOWLEDGEMENT 

This study received funding from the Scientific Research at 
Taibah University, KSA, under Taibah University's Initiative 
for Coronavirus Research, Grant Scheme [HUM-9]. 

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