id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eltls-15867	Chaudhary, Shivani	Analysing Symbiosis between Advertising and Discursive Practices through Celebrity Endorsement in Selected Indian Gaming Apps	2023	16	.pdf	application/pdf	5869	348	54	Consequently, attempts to systematize CDA draw from theories and models of text analysis on one hand and from contemporary political and sociocultural theories on the other. The aim of this paper was to fathom the nuances of advertising praxis having celebrity endorsement as its locus.	cache/eltls-15867.pdf	txt/eltls-15867.txt