id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eltls-4242	Francis Otieno, Raphael	Emotional Persuasive Techniques in Advertisements on the Coca-Cola Soft Drink Brand of the Coca-Cola Beverage Company	2021	14	.pdf	application/pdf	5893	395	59	Through a detailed survey of all the advertisements, various emotional persuasive words of the language of advertising were identified and analysed. The technique has been used to create a positive impression of the advertised product through emotional advertising appeal.	cache/eltls-4242.pdf	txt/eltls-4242.txt