id	sid	tid	token	lemma	pos
eltls-14189	1	1	english	english	ADJ
eltls-14189	1	2	language	language	NOUN
eltls-14189	1	3	teaching	teaching	NOUN
eltls-14189	1	4	and	and	CCONJ
eltls-14189	1	5	linguistics	linguistic	NOUN
eltls-14189	1	6	studies	study	NOUN
eltls-14189	1	7	issn	issn	VERB
eltls-14189	1	8	2640	2640	NUM
eltls-14189	1	9	-	-	SYM
eltls-14189	1	10	9836	9836	NUM
eltls-14189	1	11	(	(	PUNCT
eltls-14189	1	12	print	print	NOUN
eltls-14189	1	13	)	)	PUNCT
eltls-14189	1	14	issn	issn	PROPN
eltls-14189	1	15	2640	2640	NUM
eltls-14189	1	16	-	-	SYM
eltls-14189	1	17	9844	9844	NUM
eltls-14189	1	18	(	(	PUNCT
eltls-14189	1	19	online	online	ADJ
eltls-14189	1	20	)	)	PUNCT
eltls-14189	1	21	vol	vol	NOUN
eltls-14189	1	22	.	.	PROPN
eltls-14189	2	1	5	5	NUM
eltls-14189	2	2	,	,	PUNCT
eltls-14189	2	3	no	no	INTJ
eltls-14189	2	4	.	.	NOUN
eltls-14189	2	5	2	2	NUM
eltls-14189	2	6	,	,	PUNCT
eltls-14189	2	7	2023	2023	NUM
eltls-14189	2	8	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	NUM
eltls-14189	2	9	1	1	NUM
eltls-14189	2	10	original	original	ADJ
eltls-14189	2	11	paper	paper	NOUN
eltls-14189	2	12	fundamental	fundamental	ADJ
eltls-14189	2	13	study	study	NOUN
eltls-14189	2	14	on	on	ADP
eltls-14189	2	15	the	the	DET
eltls-14189	2	16	compositional	compositional	ADJ
eltls-14189	2	17	structure	structure	NOUN
eltls-14189	2	18	of	of	ADP
eltls-14189	2	19	advertising	advertising	NOUN
eltls-14189	2	20	mounir	mounir	PROPN
eltls-14189	2	21	a.	a.	PROPN
eltls-14189	2	22	s.	s.	PROPN
eltls-14189	2	23	1	1	NUM
eltls-14189	2	24	*	*	SYM
eltls-14189	2	25	1	1	NUM
eltls-14189	2	26	educational	educational	ADJ
eltls-14189	2	27	establishment	establishment	NOUN
eltls-14189	2	28	“	"	PUNCT
eltls-14189	2	29	vitebsk	vitebsk	PROPN
eltls-14189	2	30	state	state	PROPN
eltls-14189	2	31	university	university	PROPN
eltls-14189	2	32	named	name	VERB
eltls-14189	2	33	after	after	ADP
eltls-14189	2	34	p.	p.	PROPN
eltls-14189	2	35	m.	m.	PROPN
eltls-14189	2	36	masherov	masherov	PROPN
eltls-14189	2	37	”	"	PUNCT
eltls-14189	2	38	,	,	PUNCT
eltls-14189	2	39	faculty	faculty	NOUN
eltls-14189	2	40	of	of	ADP
eltls-14189	2	41	humanities	humanity	NOUN
eltls-14189	2	42	and	and	CCONJ
eltls-14189	2	43	language	language	NOUN
eltls-14189	2	44	communications	communication	NOUN
eltls-14189	2	45	,	,	PUNCT
eltls-14189	2	46	st	st	PROPN
eltls-14189	2	47	.	.	PROPN
eltls-14189	2	48	,	,	PUNCT
eltls-14189	2	49	4	4	NUM
eltls-14189	2	50	lugovaya	lugovaya	NOUN
eltls-14189	2	51	,	,	PUNCT
eltls-14189	2	52	37	37	NUM
eltls-14189	2	53	,	,	PUNCT
eltls-14189	2	54	vitebsk	vitebsk	ADJ
eltls-14189	2	55	210033	210033	NUM
eltls-14189	2	56	*	*	PUNCT
eltls-14189	2	57	mounir	mounir	PROPN
eltls-14189	2	58	a.	a.	PROPN
eltls-14189	2	59	s.	s.	PROPN
eltls-14189	2	60	,	,	PUNCT
eltls-14189	2	61	educational	educational	ADJ
eltls-14189	2	62	establishment	establishment	NOUN
eltls-14189	2	63	“	"	PUNCT
eltls-14189	2	64	vitebsk	vitebsk	PROPN
eltls-14189	2	65	state	state	PROPN
eltls-14189	2	66	university	university	PROPN
eltls-14189	2	67	named	name	VERB
eltls-14189	2	68	after	after	ADP
eltls-14189	2	69	p.	p.	PROPN
eltls-14189	2	70	m.	m.	PROPN
eltls-14189	2	71	masherov	masherov	PROPN
eltls-14189	2	72	”	"	PUNCT
eltls-14189	2	73	,	,	PUNCT
eltls-14189	2	74	faculty	faculty	NOUN
eltls-14189	2	75	of	of	ADP
eltls-14189	2	76	humanities	humanity	NOUN
eltls-14189	2	77	and	and	CCONJ
eltls-14189	2	78	language	language	NOUN
eltls-14189	2	79	communications	communication	NOUN
eltls-14189	2	80	,	,	PUNCT
eltls-14189	2	81	st	st	PROPN
eltls-14189	2	82	.	.	PROPN
eltls-14189	2	83	,	,	PUNCT
eltls-14189	2	84	4	4	NUM
eltls-14189	2	85	lugovaya	lugovaya	NOUN
eltls-14189	2	86	,	,	PUNCT
eltls-14189	2	87	37	37	NUM
eltls-14189	2	88	,	,	PUNCT
eltls-14189	2	89	vitebsk	vitebsk	PROPN
eltls-14189	2	90	210033	210033	NUM
eltls-14189	2	91	received	receive	VERB
eltls-14189	2	92	:	:	PUNCT
eltls-14189	2	93	january	january	PROPN
eltls-14189	2	94	6	6	NUM
eltls-14189	2	95	,	,	PUNCT
eltls-14189	2	96	2023	2023	NUM
eltls-14189	2	97	accepted	accept	VERB
eltls-14189	2	98	:	:	PUNCT
eltls-14189	2	99	february	february	PROPN
eltls-14189	2	100	21	21	NUM
eltls-14189	2	101	,	,	PUNCT
eltls-14189	2	102	2023	2023	NUM
eltls-14189	2	103	online	online	ADV
eltls-14189	2	104	published	publish	VERB
eltls-14189	2	105	:	:	PUNCT
eltls-14189	2	106	february	february	PROPN
eltls-14189	2	107	27	27	NUM
eltls-14189	2	108	,	,	PUNCT
eltls-14189	2	109	2023	2023	NUM
eltls-14189	2	110	doi:10.22158	doi:10.22158	NOUN
eltls-14189	2	111	/	/	SYM
eltls-14189	2	112	eltls.v5n2p1	eltls.v5n2p1	NOUN
eltls-14189	2	113	url	url	PROPN
eltls-14189	2	114	:	:	PUNCT
eltls-14189	2	115	http://dx.doi.org/10.22158/eltls.v5n2p1	http://dx.doi.org/10.22158/eltls.v5n2p1	NOUN
eltls-14189	2	116	abstract	abstract	ADJ
eltls-14189	2	117	in	in	ADP
eltls-14189	2	118	this	this	DET
eltls-14189	2	119	article	article	NOUN
eltls-14189	2	120	,	,	PUNCT
eltls-14189	2	121	we	we	PRON
eltls-14189	2	122	will	will	AUX
eltls-14189	2	123	go	go	VERB
eltls-14189	2	124	over	over	ADP
eltls-14189	2	125	the	the	DET
eltls-14189	2	126	elements	element	NOUN
eltls-14189	2	127	of	of	ADP
eltls-14189	2	128	advertising	advertising	NOUN
eltls-14189	2	129	that	that	PRON
eltls-14189	2	130	are	be	AUX
eltls-14189	2	131	essential	essential	ADJ
eltls-14189	2	132	to	to	ADP
eltls-14189	2	133	any	any	DET
eltls-14189	2	134	successful	successful	ADJ
eltls-14189	2	135	advertisement	advertisement	NOUN
eltls-14189	2	136	.	.	PUNCT
eltls-14189	3	1	we	we	PRON
eltls-14189	3	2	will	will	AUX
eltls-14189	3	3	delve	delve	VERB
eltls-14189	3	4	deeper	deeply	ADV
eltls-14189	3	5	into	into	ADP
eltls-14189	3	6	each	each	PRON
eltls-14189	3	7	of	of	ADP
eltls-14189	3	8	them	they	PRON
eltls-14189	3	9	to	to	PART
eltls-14189	3	10	determine	determine	VERB
eltls-14189	3	11	how	how	SCONJ
eltls-14189	3	12	it	it	PRON
eltls-14189	3	13	contributes	contribute	VERB
eltls-14189	3	14	to	to	ADP
eltls-14189	3	15	the	the	DET
eltls-14189	3	16	message	message	NOUN
eltls-14189	3	17	's	's	PART
eltls-14189	3	18	dissemination	dissemination	NOUN
eltls-14189	3	19	and	and	CCONJ
eltls-14189	3	20	the	the	DET
eltls-14189	3	21	persuasive	persuasive	ADJ
eltls-14189	3	22	effect	effect	NOUN
eltls-14189	3	23	that	that	SCONJ
eltls-14189	3	24	advertising	advertising	NOUN
eltls-14189	3	25	aims	aim	VERB
eltls-14189	3	26	to	to	PART
eltls-14189	3	27	achieve	achieve	VERB
eltls-14189	3	28	.	.	PUNCT
eltls-14189	4	1	scientific	scientific	ADJ
eltls-14189	4	2	studies	study	NOUN
eltls-14189	4	3	on	on	ADP
eltls-14189	4	4	advertising	advertising	NOUN
eltls-14189	4	5	theory	theory	NOUN
eltls-14189	4	6	,	,	PUNCT
eltls-14189	4	7	advertising	advertising	NOUN
eltls-14189	4	8	definitions	definition	NOUN
eltls-14189	4	9	,	,	PUNCT
eltls-14189	4	10	etc	etc	X
eltls-14189	4	11	.	.	X
eltls-14189	4	12	have	have	AUX
eltls-14189	4	13	been	be	AUX
eltls-14189	4	14	actively	actively	ADV
eltls-14189	4	15	conducted	conduct	VERB
eltls-14189	4	16	for	for	ADP
eltls-14189	4	17	a	a	DET
eltls-14189	4	18	long	long	ADJ
eltls-14189	4	19	time	time	NOUN
eltls-14189	4	20	in	in	ADP
eltls-14189	4	21	belarus	belarus	PROPN
eltls-14189	4	22	,	,	PUNCT
eltls-14189	4	23	egypt	egypt	PROPN
eltls-14189	4	24	,	,	PUNCT
eltls-14189	4	25	and	and	CCONJ
eltls-14189	4	26	the	the	DET
eltls-14189	4	27	uk	uk	PROPN
eltls-14189	4	28	.	.	PUNCT
eltls-14189	4	29	however	however	ADV
eltls-14189	4	30	,	,	PUNCT
eltls-14189	4	31	studies	study	NOUN
eltls-14189	4	32	on	on	ADP
eltls-14189	4	33	the	the	DET
eltls-14189	4	34	structural	structural	ADJ
eltls-14189	4	35	characteristics	characteristic	NOUN
eltls-14189	4	36	of	of	ADP
eltls-14189	4	37	advertising	advertising	NOUN
eltls-14189	4	38	texts	text	NOUN
eltls-14189	4	39	have	have	AUX
eltls-14189	4	40	only	only	ADV
eltls-14189	4	41	recently	recently	ADV
eltls-14189	4	42	been	be	AUX
eltls-14189	4	43	published	publish	VERB
eltls-14189	4	44	.	.	PUNCT
eltls-14189	5	1	despite	despite	SCONJ
eltls-14189	5	2	the	the	DET
eltls-14189	5	3	fact	fact	NOUN
eltls-14189	5	4	that	that	SCONJ
eltls-14189	5	5	the	the	DET
eltls-14189	5	6	importance	importance	NOUN
eltls-14189	5	7	of	of	ADP
eltls-14189	5	8	these	these	DET
eltls-14189	5	9	components	component	NOUN
eltls-14189	5	10	has	have	AUX
eltls-14189	5	11	already	already	ADV
eltls-14189	5	12	been	be	AUX
eltls-14189	5	13	established	establish	VERB
eltls-14189	5	14	,	,	PUNCT
eltls-14189	5	15	it	it	PRON
eltls-14189	5	16	is	be	AUX
eltls-14189	5	17	still	still	ADV
eltls-14189	5	18	important	important	ADJ
eltls-14189	5	19	to	to	PART
eltls-14189	5	20	know	know	VERB
eltls-14189	5	21	what	what	PRON
eltls-14189	5	22	they	they	PRON
eltls-14189	5	23	are	be	AUX
eltls-14189	5	24	and	and	CCONJ
eltls-14189	5	25	what	what	DET
eltls-14189	5	26	characteristics	characteristic	NOUN
eltls-14189	5	27	they	they	PRON
eltls-14189	5	28	each	each	PRON
eltls-14189	5	29	have	have	VERB
eltls-14189	5	30	.	.	PUNCT
eltls-14189	6	1	so	so	SCONJ
eltls-14189	6	2	that	that	SCONJ
eltls-14189	6	3	we	we	PRON
eltls-14189	6	4	could	could	AUX
eltls-14189	6	5	get	get	VERB
eltls-14189	6	6	a	a	DET
eltls-14189	6	7	sense	sense	NOUN
eltls-14189	6	8	of	of	ADP
eltls-14189	6	9	the	the	DET
eltls-14189	6	10	key	key	ADJ
eltls-14189	6	11	elements	element	NOUN
eltls-14189	6	12	that	that	PRON
eltls-14189	6	13	marketing	marketing	NOUN
eltls-14189	6	14	and	and	CCONJ
eltls-14189	6	15	communication	communication	NOUN
eltls-14189	6	16	experts	expert	NOUN
eltls-14189	6	17	take	take	VERB
eltls-14189	6	18	into	into	ADP
eltls-14189	6	19	account	account	NOUN
eltls-14189	6	20	,	,	PUNCT
eltls-14189	6	21	we	we	PRON
eltls-14189	6	22	focus	focus	VERB
eltls-14189	6	23	on	on	ADP
eltls-14189	6	24	a	a	DET
eltls-14189	6	25	list	list	NOUN
eltls-14189	6	26	that	that	PRON
eltls-14189	6	27	will	will	AUX
eltls-14189	6	28	help	help	VERB
eltls-14189	6	29	us	we	PRON
eltls-14189	6	30	get	get	VERB
eltls-14189	6	31	to	to	PART
eltls-14189	6	32	know	know	VERB
eltls-14189	6	33	them	they	PRON
eltls-14189	6	34	and	and	CCONJ
eltls-14189	6	35	learn	learn	VERB
eltls-14189	6	36	about	about	ADP
eltls-14189	6	37	their	their	PRON
eltls-14189	6	38	characteristics	characteristic	NOUN
eltls-14189	6	39	.	.	PUNCT
eltls-14189	7	1	keywords	keyword	VERB
eltls-14189	7	2	components	component	NOUN
eltls-14189	7	3	of	of	ADP
eltls-14189	7	4	advertising	advertising	NOUN
eltls-14189	7	5	,	,	PUNCT
eltls-14189	7	6	the	the	DET
eltls-14189	7	7	headline	headline	NOUN
eltls-14189	7	8	,	,	PUNCT
eltls-14189	7	9	slogans	slogan	NOUN
eltls-14189	7	10	,	,	PUNCT
eltls-14189	7	11	advertising	advertising	NOUN
eltls-14189	7	12	text	text	NOUN
eltls-14189	7	13	,	,	PUNCT
eltls-14189	7	14	an	an	DET
eltls-14189	7	15	echo	echo	NOUN
eltls-14189	7	16	phrase	phrase	NOUN
eltls-14189	7	17	1	1	NUM
eltls-14189	7	18	.	.	X
eltls-14189	7	19	introduction	introduction	NOUN
eltls-14189	7	20	the	the	DET
eltls-14189	7	21	advertising	advertising	NOUN
eltls-14189	7	22	industry	industry	NOUN
eltls-14189	7	23	is	be	AUX
eltls-14189	7	24	not	not	PART
eltls-14189	7	25	as	as	ADV
eltls-14189	7	26	new	new	ADJ
eltls-14189	7	27	as	as	SCONJ
eltls-14189	7	28	we	we	PRON
eltls-14189	7	29	might	might	AUX
eltls-14189	7	30	think	think	VERB
eltls-14189	7	31	;	;	PUNCT
eltls-14189	7	32	in	in	ADP
eltls-14189	7	33	fact	fact	NOUN
eltls-14189	7	34	,	,	PUNCT
eltls-14189	7	35	the	the	DET
eltls-14189	7	36	opposite	opposite	NOUN
eltls-14189	7	37	is	be	AUX
eltls-14189	7	38	true	true	ADJ
eltls-14189	7	39	.	.	PUNCT
eltls-14189	8	1	one	one	NUM
eltls-14189	8	2	needs	need	VERB
eltls-14189	8	3	to	to	PART
eltls-14189	8	4	be	be	AUX
eltls-14189	8	5	aware	aware	ADJ
eltls-14189	8	6	of	of	ADP
eltls-14189	8	7	the	the	DET
eltls-14189	8	8	earliest	early	ADJ
eltls-14189	8	9	advertisement	advertisement	NOUN
eltls-14189	8	10	,	,	PUNCT
eltls-14189	8	11	which	which	PRON
eltls-14189	8	12	comes	come	VERB
eltls-14189	8	13	from	from	ADP
eltls-14189	8	14	ancient	ancient	ADJ
eltls-14189	8	15	egypt	egypt	PROPN
eltls-14189	8	16	,	,	PUNCT
eltls-14189	8	17	to	to	PART
eltls-14189	8	18	get	get	VERB
eltls-14189	8	19	an	an	DET
eltls-14189	8	20	idea	idea	NOUN
eltls-14189	8	21	.	.	PUNCT
eltls-14189	9	1	this	this	DET
eltls-14189	9	2	notice	notice	NOUN
eltls-14189	9	3	was	be	AUX
eltls-14189	9	4	handwritten	handwritten	ADJ
eltls-14189	9	5	on	on	ADP
eltls-14189	9	6	papyrus	papyrus	NOUN
eltls-14189	9	7	paper	paper	NOUN
eltls-14189	9	8	by	by	ADP
eltls-14189	9	9	a	a	DET
eltls-14189	9	10	weaver	weaver	NOUN
eltls-14189	9	11	.	.	PUNCT
eltls-14189	10	1	the	the	DET
eltls-14189	10	2	same	same	ADJ
eltls-14189	10	3	thing	thing	NOUN
eltls-14189	10	4	has	have	AUX
eltls-14189	10	5	occurred	occur	VERB
eltls-14189	10	6	during	during	ADP
eltls-14189	10	7	archaeological	archaeological	ADJ
eltls-14189	10	8	digs	dig	NOUN
eltls-14189	10	9	in	in	ADP
eltls-14189	10	10	ancient	ancient	ADJ
eltls-14189	10	11	greece	greece	PROPN
eltls-14189	10	12	or	or	CCONJ
eltls-14189	10	13	rome	rome	PROPN
eltls-14189	10	14	.	.	PUNCT
eltls-14189	11	1	the	the	DET
eltls-14189	11	2	conclusion	conclusion	NOUN
eltls-14189	11	3	is	be	AUX
eltls-14189	11	4	that	that	SCONJ
eltls-14189	11	5	throughout	throughout	ADP
eltls-14189	11	6	almost	almost	ADV
eltls-14189	11	7	all	all	PRON
eltls-14189	11	8	of	of	ADP
eltls-14189	11	9	human	human	ADJ
eltls-14189	11	10	history	history	NOUN
eltls-14189	11	11	,	,	PUNCT
eltls-14189	11	12	advertising	advertising	NOUN
eltls-14189	11	13	has	have	AUX
eltls-14189	11	14	been	be	AUX
eltls-14189	11	15	a	a	DET
eltls-14189	11	16	part	part	NOUN
eltls-14189	11	17	of	of	ADP
eltls-14189	11	18	human	human	ADJ
eltls-14189	11	19	culture	culture	NOUN
eltls-14189	11	20	.	.	PUNCT
eltls-14189	12	1	the	the	DET
eltls-14189	12	2	components	component	NOUN
eltls-14189	12	3	of	of	ADP
eltls-14189	12	4	a	a	DET
eltls-14189	12	5	commercial	commercial	NOUN
eltls-14189	12	6	have	have	AUX
eltls-14189	12	7	been	be	AUX
eltls-14189	12	8	the	the	DET
eltls-14189	12	9	subject	subject	NOUN
eltls-14189	12	10	of	of	ADP
eltls-14189	12	11	numerous	numerous	ADJ
eltls-14189	12	12	studies	study	NOUN
eltls-14189	12	13	to	to	PART
eltls-14189	12	14	ascertain	ascertain	VERB
eltls-14189	12	15	which	which	PRON
eltls-14189	12	16	styles	style	NOUN
eltls-14189	12	17	are	be	AUX
eltls-14189	12	18	most	most	ADV
eltls-14189	12	19	successful	successful	ADJ
eltls-14189	12	20	and	and	CCONJ
eltls-14189	12	21	how	how	SCONJ
eltls-14189	12	22	to	to	PART
eltls-14189	12	23	make	make	VERB
eltls-14189	12	24	the	the	DET
eltls-14189	12	25	most	most	ADJ
eltls-14189	12	26	of	of	ADP
eltls-14189	12	27	each	each	PRON
eltls-14189	12	28	.	.	PUNCT
eltls-14189	13	1	numerous	numerous	ADJ
eltls-14189	13	2	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-14189	13	3	english	english	ADJ
eltls-14189	13	4	language	language	NOUN
eltls-14189	13	5	teaching	teaching	NOUN
eltls-14189	13	6	and	and	CCONJ
eltls-14189	13	7	linguistics	linguistic	NOUN
eltls-14189	13	8	studies	study	NOUN
eltls-14189	13	9	vol	vol	NOUN
eltls-14189	13	10	.	.	PROPN
eltls-14189	14	1	5	5	NUM
eltls-14189	14	2	,	,	PUNCT
eltls-14189	14	3	no	no	INTJ
eltls-14189	14	4	.	.	NOUN
eltls-14189	14	5	2	2	NUM
eltls-14189	14	6	,	,	PUNCT
eltls-14189	14	7	2023	2023	NUM
eltls-14189	14	8	2	2	NUM
eltls-14189	14	9	published	publish	VERB
eltls-14189	14	10	by	by	ADP
eltls-14189	14	11	scholink	scholink	PROPN
eltls-14189	14	12	inc	inc	PROPN
eltls-14189	14	13	.	.	PROPN
eltls-14189	15	1	studies	study	NOUN
eltls-14189	15	2	have	have	AUX
eltls-14189	15	3	been	be	AUX
eltls-14189	15	4	done	do	VERB
eltls-14189	15	5	to	to	PART
eltls-14189	15	6	examine	examine	VERB
eltls-14189	15	7	the	the	DET
eltls-14189	15	8	elements	element	NOUN
eltls-14189	15	9	of	of	ADP
eltls-14189	15	10	a	a	DET
eltls-14189	15	11	commercial	commercial	NOUN
eltls-14189	15	12	in	in	ADP
eltls-14189	15	13	order	order	NOUN
eltls-14189	15	14	to	to	PART
eltls-14189	15	15	determine	determine	VERB
eltls-14189	15	16	which	which	DET
eltls-14189	15	17	styles	style	NOUN
eltls-14189	15	18	are	be	AUX
eltls-14189	15	19	most	most	ADV
eltls-14189	15	20	effective	effective	ADJ
eltls-14189	15	21	and	and	CCONJ
eltls-14189	15	22	how	how	SCONJ
eltls-14189	15	23	to	to	PART
eltls-14189	15	24	make	make	VERB
eltls-14189	15	25	the	the	DET
eltls-14189	15	26	most	most	ADJ
eltls-14189	15	27	of	of	ADP
eltls-14189	15	28	each	each	PRON
eltls-14189	15	29	.	.	PUNCT
eltls-14189	16	1	numerous	numerous	ADJ
eltls-14189	16	2	studies	study	NOUN
eltls-14189	16	3	have	have	AUX
eltls-14189	16	4	been	be	AUX
eltls-14189	16	5	done	do	VERB
eltls-14189	16	6	to	to	PART
eltls-14189	16	7	look	look	VERB
eltls-14189	16	8	into	into	ADP
eltls-14189	16	9	the	the	DET
eltls-14189	16	10	elements	element	NOUN
eltls-14189	16	11	of	of	ADP
eltls-14189	16	12	an	an	DET
eltls-14189	16	13	advertisement	advertisement	NOUN
eltls-14189	16	14	in	in	ADP
eltls-14189	16	15	order	order	NOUN
eltls-14189	16	16	to	to	PART
eltls-14189	16	17	figure	figure	VERB
eltls-14189	16	18	out	out	ADP
eltls-14189	16	19	which	which	DET
eltls-14189	16	20	styles	style	NOUN
eltls-14189	16	21	work	work	VERB
eltls-14189	16	22	best	well	ADV
eltls-14189	16	23	and	and	CCONJ
eltls-14189	16	24	how	how	SCONJ
eltls-14189	16	25	to	to	PART
eltls-14189	16	26	make	make	VERB
eltls-14189	16	27	the	the	DET
eltls-14189	16	28	most	most	ADJ
eltls-14189	16	29	of	of	ADP
eltls-14189	16	30	each	each	DET
eltls-14189	16	31	one	one	NUM
eltls-14189	16	32	of	of	ADP
eltls-14189	16	33	them	they	PRON
eltls-14189	16	34	,	,	PUNCT
eltls-14189	16	35	giving	give	VERB
eltls-14189	16	36	our	our	PRON
eltls-14189	16	37	spot	spot	NOUN
eltls-14189	16	38	the	the	DET
eltls-14189	16	39	greatest	great	ADJ
eltls-14189	16	40	impact	impact	NOUN
eltls-14189	16	41	on	on	ADP
eltls-14189	16	42	the	the	DET
eltls-14189	16	43	audience	audience	NOUN
eltls-14189	16	44	and	and	CCONJ
eltls-14189	16	45	ultimately	ultimately	ADV
eltls-14189	16	46	leading	lead	VERB
eltls-14189	16	47	to	to	ADP
eltls-14189	16	48	more	more	ADJ
eltls-14189	16	49	sales	sale	NOUN
eltls-14189	16	50	of	of	ADP
eltls-14189	16	51	our	our	PRON
eltls-14189	16	52	good	good	NOUN
eltls-14189	16	53	or	or	CCONJ
eltls-14189	16	54	service	service	NOUN
eltls-14189	16	55	.	.	PUNCT
eltls-14189	17	1	of	of	ADP
eltls-14189	17	2	course	course	ADV
eltls-14189	17	3	,	,	PUNCT
eltls-14189	17	4	it	it	PRON
eltls-14189	17	5	is	be	AUX
eltls-14189	17	6	true	true	ADJ
eltls-14189	17	7	that	that	SCONJ
eltls-14189	17	8	this	this	DET
eltls-14189	17	9	area	area	NOUN
eltls-14189	17	10	of	of	ADP
eltls-14189	17	11	study	study	NOUN
eltls-14189	17	12	has	have	AUX
eltls-14189	17	13	essentially	essentially	ADV
eltls-14189	17	14	evolved	evolve	VERB
eltls-14189	17	15	into	into	ADP
eltls-14189	17	16	a	a	DET
eltls-14189	17	17	science	science	NOUN
eltls-14189	17	18	over	over	ADP
eltls-14189	17	19	the	the	DET
eltls-14189	17	20	past	past	ADJ
eltls-14189	17	21	century	century	NOUN
eltls-14189	17	22	.	.	PUNCT
eltls-14189	18	1	2	2	X
eltls-14189	18	2	.	.	X
eltls-14189	18	3	advertising	advertising	NOUN
eltls-14189	18	4	components	component	NOUN
eltls-14189	18	5	a.	a.	NOUN
eltls-14189	18	6	dotsenko	dotsenko	PROPN
eltls-14189	18	7	concluded	conclude	VERB
eltls-14189	18	8	that	that	SCONJ
eltls-14189	18	9	the	the	DET
eltls-14189	18	10	structure	structure	NOUN
eltls-14189	18	11	of	of	ADP
eltls-14189	18	12	the	the	DET
eltls-14189	18	13	advertising	advertising	NOUN
eltls-14189	18	14	text	text	NOUN
eltls-14189	18	15	depends	depend	VERB
eltls-14189	18	16	on	on	ADP
eltls-14189	18	17	the	the	DET
eltls-14189	18	18	specifics	specific	NOUN
eltls-14189	18	19	of	of	ADP
eltls-14189	18	20	the	the	DET
eltls-14189	18	21	target	target	NOUN
eltls-14189	18	22	audience	audience	NOUN
eltls-14189	18	23	.	.	PUNCT
eltls-14189	19	1	in	in	ADP
eltls-14189	19	2	order	order	NOUN
eltls-14189	19	3	to	to	PART
eltls-14189	19	4	form	form	VERB
eltls-14189	19	5	a	a	DET
eltls-14189	19	6	buying	buying	NOUN
eltls-14189	19	7	decision	decision	NOUN
eltls-14189	19	8	for	for	ADP
eltls-14189	19	9	one	one	NUM
eltls-14189	19	10	group	group	NOUN
eltls-14189	19	11	of	of	ADP
eltls-14189	19	12	consumers	consumer	NOUN
eltls-14189	19	13	,	,	PUNCT
eltls-14189	19	14	it	it	PRON
eltls-14189	19	15	may	may	AUX
eltls-14189	19	16	be	be	AUX
eltls-14189	19	17	enough	enough	ADJ
eltls-14189	19	18	to	to	PART
eltls-14189	19	19	have	have	VERB
eltls-14189	19	20	a	a	DET
eltls-14189	19	21	short	short	ADJ
eltls-14189	19	22	text	text	NOUN
eltls-14189	19	23	,	,	PUNCT
eltls-14189	19	24	consisting	consist	VERB
eltls-14189	19	25	of	of	ADP
eltls-14189	19	26	only	only	ADV
eltls-14189	19	27	three	three	NUM
eltls-14189	19	28	or	or	CCONJ
eltls-14189	19	29	four	four	NUM
eltls-14189	19	30	elements	element	NOUN
eltls-14189	19	31	,	,	PUNCT
eltls-14189	19	32	while	while	SCONJ
eltls-14189	19	33	lengthening	lengthen	VERB
eltls-14189	19	34	text	text	NOUN
eltls-14189	19	35	without	without	ADP
eltls-14189	19	36	need	need	NOUN
eltls-14189	19	37	will	will	AUX
eltls-14189	19	38	lead	lead	VERB
eltls-14189	19	39	to	to	ADP
eltls-14189	19	40	a	a	DET
eltls-14189	19	41	fading	fading	NOUN
eltls-14189	19	42	of	of	ADP
eltls-14189	19	43	interest	interest	NOUN
eltls-14189	19	44	from	from	ADP
eltls-14189	19	45	side	side	NOUN
eltls-14189	19	46	of	of	ADP
eltls-14189	19	47	the	the	DET
eltls-14189	19	48	buyer	buyer	NOUN
eltls-14189	19	49	and	and	CCONJ
eltls-14189	19	50	,	,	PUNCT
eltls-14189	19	51	accordingly	accordingly	ADV
eltls-14189	19	52	,	,	PUNCT
eltls-14189	19	53	destroys	destroy	VERB
eltls-14189	19	54	the	the	DET
eltls-14189	19	55	entire	entire	ADJ
eltls-14189	19	56	sales	sale	NOUN
eltls-14189	19	57	process	process	NOUN
eltls-14189	19	58	.	.	PUNCT
eltls-14189	20	1	in	in	ADP
eltls-14189	20	2	the	the	DET
eltls-14189	20	3	context	context	NOUN
eltls-14189	20	4	of	of	ADP
eltls-14189	20	5	advertising	advertising	NOUN
eltls-14189	20	6	,	,	PUNCT
eltls-14189	20	7	creativity	creativity	NOUN
eltls-14189	20	8	must	must	AUX
eltls-14189	20	9	have	have	VERB
eltls-14189	20	10	a	a	DET
eltls-14189	20	11	somewhat	somewhat	ADV
eltls-14189	20	12	different	different	ADJ
eltls-14189	20	13	meaning	meaning	NOUN
eltls-14189	20	14	than	than	SCONJ
eltls-14189	20	15	it	it	PRON
eltls-14189	20	16	does	do	VERB
eltls-14189	20	17	in	in	ADP
eltls-14189	20	18	the	the	DET
eltls-14189	20	19	world	world	NOUN
eltls-14189	20	20	of	of	ADP
eltls-14189	20	21	art	art	NOUN
eltls-14189	20	22	,	,	PUNCT
eltls-14189	20	23	or	or	CCONJ
eltls-14189	20	24	at	at	ADP
eltls-14189	20	25	least	least	ADJ
eltls-14189	20	26	one	one	NUM
eltls-14189	20	27	that	that	PRON
eltls-14189	20	28	is	be	AUX
eltls-14189	20	29	more	more	ADV
eltls-14189	20	30	constrained	constrain	VERB
eltls-14189	20	31	.	.	PUNCT
eltls-14189	21	1	advertising	advertising	NOUN
eltls-14189	21	2	is	be	AUX
eltls-14189	21	3	made	make	VERB
eltls-14189	21	4	with	with	ADP
eltls-14189	21	5	very	very	ADV
eltls-14189	21	6	clear	clear	ADJ
eltls-14189	21	7	,	,	PUNCT
eltls-14189	21	8	very	very	ADV
eltls-14189	21	9	specific	specific	ADJ
eltls-14189	21	10	goals	goal	NOUN
eltls-14189	21	11	in	in	ADP
eltls-14189	21	12	mind	mind	NOUN
eltls-14189	21	13	.	.	PUNCT
eltls-14189	22	1	hopkins	hopkin	NOUN
eltls-14189	22	2	was	be	AUX
eltls-14189	22	3	a	a	DET
eltls-14189	22	4	superb	superb	NOUN
eltls-14189	22	5	whose	whose	DET
eltls-14189	22	6	experience	experience	NOUN
eltls-14189	22	7	was	be	AUX
eltls-14189	22	8	in	in	ADP
eltls-14189	22	9	mail	mail	NOUN
eltls-14189	22	10	order	order	NOUN
eltls-14189	22	11	advertising	advertising	NOUN
eltls-14189	22	12	.	.	PUNCT
eltls-14189	23	1	even	even	ADV
eltls-14189	23	2	the	the	DET
eltls-14189	23	3	most	most	ADV
eltls-14189	23	4	stunning	stunning	ADJ
eltls-14189	23	5	,	,	PUNCT
eltls-14189	23	6	exciting	exciting	ADJ
eltls-14189	23	7	,	,	PUNCT
eltls-14189	23	8	or	or	CCONJ
eltls-14189	23	9	humorous	humorous	ADJ
eltls-14189	23	10	advertisement	advertisement	NOUN
eltls-14189	23	11	can	can	AUX
eltls-14189	23	12	completely	completely	ADV
eltls-14189	23	13	miss	miss	VERB
eltls-14189	23	14	its	its	PRON
eltls-14189	23	15	target	target	NOUN
eltls-14189	23	16	.	.	PUNCT
eltls-14189	24	1	on	on	ADP
eltls-14189	24	2	the	the	DET
eltls-14189	24	3	other	other	ADJ
eltls-14189	24	4	hand	hand	NOUN
eltls-14189	24	5	,	,	PUNCT
eltls-14189	24	6	it	it	PRON
eltls-14189	24	7	might	might	AUX
eltls-14189	24	8	be	be	AUX
eltls-14189	24	9	pointless	pointless	ADJ
eltls-14189	24	10	or	or	CCONJ
eltls-14189	24	11	ugly	ugly	ADJ
eltls-14189	24	12	and	and	CCONJ
eltls-14189	24	13	still	still	ADV
eltls-14189	24	14	accomplish	accomplish	VERB
eltls-14189	24	15	the	the	DET
eltls-14189	24	16	goal	goal	NOUN
eltls-14189	24	17	.	.	PUNCT
eltls-14189	25	1	“	"	PUNCT
eltls-14189	25	2	the	the	DET
eltls-14189	25	3	time	time	NOUN
eltls-14189	25	4	has	have	AUX
eltls-14189	25	5	come	come	VERB
eltls-14189	25	6	when	when	SCONJ
eltls-14189	25	7	advertising	advertising	NOUN
eltls-14189	25	8	has	have	AUX
eltls-14189	25	9	in	in	ADP
eltls-14189	25	10	some	some	DET
eltls-14189	25	11	hands	hand	NOUN
eltls-14189	25	12	reached	reach	VERB
eltls-14189	25	13	the	the	DET
eltls-14189	25	14	status	status	NOUN
eltls-14189	25	15	of	of	ADP
eltls-14189	25	16	a	a	DET
eltls-14189	25	17	science	science	NOUN
eltls-14189	25	18	.	.	PUNCT
eltls-14189	25	19	”	"	PUNCT
eltls-14189	26	1	different	different	ADJ
eltls-14189	26	2	methods	method	NOUN
eltls-14189	26	3	for	for	ADP
eltls-14189	26	4	categorizing	categorize	VERB
eltls-14189	26	5	and	and	CCONJ
eltls-14189	26	6	defining	define	VERB
eltls-14189	26	7	the	the	DET
eltls-14189	26	8	primary	primary	ADJ
eltls-14189	26	9	and	and	CCONJ
eltls-14189	26	10	secondary	secondary	ADJ
eltls-14189	26	11	components	component	NOUN
eltls-14189	26	12	of	of	ADP
eltls-14189	26	13	advertising	advertising	NOUN
eltls-14189	26	14	are	be	AUX
eltls-14189	26	15	taken	take	VERB
eltls-14189	26	16	into	into	ADP
eltls-14189	26	17	account	account	NOUN
eltls-14189	26	18	,	,	PUNCT
eltls-14189	26	19	and	and	CCONJ
eltls-14189	26	20	systematized	systematize	VERB
eltls-14189	26	21	.	.	PUNCT
eltls-14189	27	1	each	each	PRON
eltls-14189	27	2	and	and	CCONJ
eltls-14189	27	3	every	every	DET
eltls-14189	27	4	advertising	advertising	NOUN
eltls-14189	27	5	has	have	VERB
eltls-14189	27	6	a	a	DET
eltls-14189	27	7	specific	specific	ADJ
eltls-14189	27	8	set	set	NOUN
eltls-14189	27	9	of	of	ADP
eltls-14189	27	10	elements	element	NOUN
eltls-14189	27	11	.	.	PUNCT
eltls-14189	28	1	these	these	DET
eltls-14189	28	2	components	component	NOUN
eltls-14189	28	3	can	can	AUX
eltls-14189	28	4	be	be	AUX
eltls-14189	28	5	combined	combine	VERB
eltls-14189	28	6	,	,	PUNCT
eltls-14189	28	7	swapped	swap	VERB
eltls-14189	28	8	out	out	ADV
eltls-14189	28	9	,	,	PUNCT
eltls-14189	28	10	multiplied	multiply	VERB
eltls-14189	28	11	,	,	PUNCT
eltls-14189	28	12	or	or	CCONJ
eltls-14189	28	13	divided	divide	VERB
eltls-14189	28	14	until	until	SCONJ
eltls-14189	28	15	a	a	DET
eltls-14189	28	16	fresh	fresh	ADJ
eltls-14189	28	17	appearance	appearance	NOUN
eltls-14189	28	18	or	or	CCONJ
eltls-14189	28	19	method	method	NOUN
eltls-14189	28	20	is	be	AUX
eltls-14189	28	21	achieved	achieve	VERB
eltls-14189	28	22	.	.	PUNCT
eltls-14189	29	1	the	the	DET
eltls-14189	29	2	structure	structure	NOUN
eltls-14189	29	3	or	or	CCONJ
eltls-14189	29	4	composition	composition	NOUN
eltls-14189	29	5	of	of	ADP
eltls-14189	29	6	the	the	DET
eltls-14189	29	7	text	text	NOUN
eltls-14189	29	8	is	be	AUX
eltls-14189	29	9	represented	represent	VERB
eltls-14189	29	10	by	by	ADP
eltls-14189	29	11	the	the	DET
eltls-14189	29	12	totality	totality	NOUN
eltls-14189	29	13	and	and	CCONJ
eltls-14189	29	14	union	union	NOUN
eltls-14189	29	15	of	of	ADP
eltls-14189	29	16	these	these	DET
eltls-14189	29	17	components	component	NOUN
eltls-14189	29	18	advertising	advertising	NOUN
eltls-14189	29	19	elements	element	NOUN
eltls-14189	29	20	here	here	ADV
eltls-14189	29	21	mean	mean	VERB
eltls-14189	29	22	those	those	DET
eltls-14189	29	23	parts	part	NOUN
eltls-14189	29	24	that	that	PRON
eltls-14189	29	25	are	be	AUX
eltls-14189	29	26	included	include	VERB
eltls-14189	29	27	in	in	ADP
eltls-14189	29	28	the	the	DET
eltls-14189	29	29	advertisement	advertisement	NOUN
eltls-14189	29	30	when	when	SCONJ
eltls-14189	29	31	it	it	PRON
eltls-14189	29	32	is	be	AUX
eltls-14189	29	33	finally	finally	ADV
eltls-14189	29	34	released	release	VERB
eltls-14189	29	35	to	to	ADP
eltls-14189	29	36	the	the	DET
eltls-14189	29	37	public	public	NOUN
eltls-14189	29	38	and	and	CCONJ
eltls-14189	29	39	displayed	display	VERB
eltls-14189	29	40	or	or	CCONJ
eltls-14189	29	41	published	publish	VERB
eltls-14189	29	42	in	in	ADP
eltls-14189	29	43	the	the	DET
eltls-14189	29	44	appropriate	appropriate	ADJ
eltls-14189	29	45	advertising	advertising	NOUN
eltls-14189	29	46	medium	medium	NOUN
eltls-14189	29	47	,	,	PUNCT
eltls-14189	29	48	and	and	CCONJ
eltls-14189	29	49	it	it	PRON
eltls-14189	29	50	includes	include	VERB
eltls-14189	29	51	the	the	DET
eltls-14189	29	52	following	follow	VERB
eltls-14189	29	53	elements	element	NOUN
eltls-14189	29	54	:	:	PUNCT
eltls-14189	29	55	1	1	X
eltls-14189	29	56	)	)	PUNCT
eltls-14189	29	57	the	the	DET
eltls-14189	29	58	title	title	NOUN
eltls-14189	29	59	(	(	PUNCT
eltls-14189	29	60	headline	headline	NOUN
eltls-14189	29	61	)	)	PUNCT
eltls-14189	29	62	it	it	PRON
eltls-14189	29	63	is	be	AUX
eltls-14189	29	64	one	one	NUM
eltls-14189	29	65	of	of	ADP
eltls-14189	29	66	the	the	DET
eltls-14189	29	67	most	most	ADV
eltls-14189	29	68	important	important	ADJ
eltls-14189	29	69	elements	element	NOUN
eltls-14189	29	70	,	,	PUNCT
eltls-14189	29	71	which	which	PRON
eltls-14189	29	72	includes	include	VERB
eltls-14189	29	73	the	the	DET
eltls-14189	29	74	main	main	ADJ
eltls-14189	29	75	advertising	advertising	NOUN
eltls-14189	29	76	message	message	NOUN
eltls-14189	29	77	and	and	CCONJ
eltls-14189	29	78	the	the	DET
eltls-14189	29	79	main	main	ADJ
eltls-14189	29	80	advertising	advertising	NOUN
eltls-14189	29	81	argument	argument	NOUN
eltls-14189	29	82	.	.	PUNCT
eltls-14189	30	1	most	most	ADJ
eltls-14189	30	2	people	people	NOUN
eltls-14189	30	3	refer	refer	VERB
eltls-14189	30	4	to	to	ADP
eltls-14189	30	5	this	this	DET
eltls-14189	30	6	line	line	NOUN
eltls-14189	30	7	of	of	ADP
eltls-14189	30	8	copy	copy	NOUN
eltls-14189	30	9	as	as	ADP
eltls-14189	30	10	the	the	DET
eltls-14189	30	11	headline	headline	NOUN
eltls-14189	30	12	because	because	SCONJ
eltls-14189	30	13	in	in	ADP
eltls-14189	30	14	the	the	DET
eltls-14189	30	15	early	early	ADJ
eltls-14189	30	16	days	day	NOUN
eltls-14189	30	17	of	of	ADP
eltls-14189	30	18	advertising	advertising	NOUN
eltls-14189	30	19	it	it	PRON
eltls-14189	30	20	usually	usually	ADV
eltls-14189	30	21	occupied	occupy	VERB
eltls-14189	30	22	the	the	DET
eltls-14189	30	23	top	top	NOUN
eltls-14189	30	24	of	of	ADP
eltls-14189	30	25	the	the	DET
eltls-14189	30	26	page	page	NOUN
eltls-14189	30	27	.	.	PUNCT
eltls-14189	31	1	today	today	NOUN
eltls-14189	31	2	's	's	PART
eltls-14189	31	3	art	art	NOUN
eltls-14189	31	4	directors	director	NOUN
eltls-14189	31	5	experiment	experiment	VERB
eltls-14189	31	6	freely	freely	ADV
eltls-14189	31	7	with	with	ADP
eltls-14189	31	8	composition	composition	NOUN
eltls-14189	31	9	-	-	PUNCT
eltls-14189	31	10	a	a	DET
eltls-14189	31	11	line	line	NOUN
eltls-14189	31	12	can	can	AUX
eltls-14189	31	13	be	be	AUX
eltls-14189	31	14	positioned	position	VERB
eltls-14189	31	15	anywhere	anywhere	ADV
eltls-14189	31	16	on	on	ADP
eltls-14189	31	17	the	the	DET
eltls-14189	31	18	page	page	NOUN
eltls-14189	31	19	or	or	CCONJ
eltls-14189	31	20	screen	screen	NOUN
eltls-14189	31	21	,	,	PUNCT
eltls-14189	31	22	depending	depend	VERB
eltls-14189	31	23	upon	upon	SCONJ
eltls-14189	31	24	your	your	PRON
eltls-14189	31	25	design	design	NOUN
eltls-14189	31	26	idea	idea	NOUN
eltls-14189	31	27	and	and	CCONJ
eltls-14189	31	28	solution	solution	NOUN
eltls-14189	31	29	.	.	PUNCT
eltls-14189	32	1	the	the	DET
eltls-14189	32	2	ad	ad	NOUN
eltls-14189	32	3	title	title	NOUN
eltls-14189	32	4	contains	contain	VERB
eltls-14189	32	5	elements	element	NOUN
eltls-14189	32	6	;	;	PUNCT
eltls-14189	32	7	these	these	DET
eltls-14189	32	8	elements	element	NOUN
eltls-14189	32	9	are	be	AUX
eltls-14189	32	10	the	the	DET
eltls-14189	32	11	secret	secret	NOUN
eltls-14189	32	12	of	of	ADP
eltls-14189	32	13	success	success	NOUN
eltls-14189	32	14	or	or	CCONJ
eltls-14189	32	15	failure	failure	NOUN
eltls-14189	32	16	of	of	ADP
eltls-14189	32	17	the	the	DET
eltls-14189	32	18	ad	ad	NOUN
eltls-14189	32	19	.	.	PUNCT
eltls-14189	33	1	it	it	PRON
eltls-14189	33	2	is	be	AUX
eltls-14189	33	3	that	that	DET
eltls-14189	33	4	part	part	NOUN
eltls-14189	33	5	of	of	ADP
eltls-14189	33	6	the	the	DET
eltls-14189	33	7	advertising	advertising	NOUN
eltls-14189	33	8	message	message	NOUN
eltls-14189	33	9	that	that	PRON
eltls-14189	33	10	is	be	AUX
eltls-14189	33	11	published	publish	VERB
eltls-14189	33	12	and	and	CCONJ
eltls-14189	33	13	designed	design	VERB
eltls-14189	33	14	in	in	ADP
eltls-14189	33	15	a	a	DET
eltls-14189	33	16	distinctive	distinctive	ADJ
eltls-14189	33	17	way	way	NOUN
eltls-14189	33	18	as	as	ADP
eltls-14189	33	19	for	for	ADP
eltls-14189	33	20	the	the	DET
eltls-14189	33	21	rest	rest	NOUN
eltls-14189	33	22	of	of	ADP
eltls-14189	33	23	the	the	DET
eltls-14189	33	24	advertising	advertising	NOUN
eltls-14189	33	25	message	message	NOUN
eltls-14189	33	26	and	and	CCONJ
eltls-14189	33	27	at	at	ADP
eltls-14189	33	28	the	the	DET
eltls-14189	33	29	same	same	ADJ
eltls-14189	33	30	time	time	NOUN
eltls-14189	33	31	is	be	AUX
eltls-14189	33	32	associated	associate	VERB
eltls-14189	33	33	with	with	ADP
eltls-14189	33	34	it	it	PRON
eltls-14189	33	35	.	.	PUNCT
eltls-14189	34	1	some	some	DET
eltls-14189	34	2	studies	study	NOUN
eltls-14189	34	3	have	have	AUX
eltls-14189	34	4	confirmed	confirm	VERB
eltls-14189	34	5	that	that	SCONJ
eltls-14189	34	6	80	80	NUM
eltls-14189	34	7	%	%	NOUN
eltls-14189	34	8	of	of	ADP
eltls-14189	34	9	those	those	PRON
eltls-14189	34	10	who	who	PRON
eltls-14189	34	11	read	read	VERB
eltls-14189	34	12	the	the	DET
eltls-14189	34	13	advertisement	advertisement	NOUN
eltls-14189	34	14	do	do	AUX
eltls-14189	34	15	not	not	PART
eltls-14189	34	16	read	read	VERB
eltls-14189	34	17	more	more	ADJ
eltls-14189	34	18	than	than	ADP
eltls-14189	34	19	the	the	DET
eltls-14189	34	20	title	title	NOUN
eltls-14189	34	21	,	,	PUNCT
eltls-14189	34	22	and	and	CCONJ
eltls-14189	34	23	this	this	PRON
eltls-14189	34	24	indicates	indicate	VERB
eltls-14189	34	25	the	the	DET
eltls-14189	34	26	importance	importance	NOUN
eltls-14189	34	27	of	of	ADP
eltls-14189	34	28	the	the	DET
eltls-14189	34	29	title	title	NOUN
eltls-14189	34	30	element	element	NOUN
eltls-14189	34	31	in	in	ADP
eltls-14189	34	32	the	the	DET
eltls-14189	34	33	advertisement	advertisement	NOUN
eltls-14189	34	34	.	.	PUNCT
eltls-14189	35	1	the	the	DET
eltls-14189	35	2	headline	headline	NOUN
eltls-14189	35	3	also	also	ADV
eltls-14189	35	4	performs	perform	VERB
eltls-14189	35	5	other	other	ADJ
eltls-14189	35	6	functions	function	NOUN
eltls-14189	35	7	,	,	PUNCT
eltls-14189	35	8	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-14189	35	9	english	english	PROPN
eltls-14189	35	10	language	language	NOUN
eltls-14189	35	11	teaching	teaching	NOUN
eltls-14189	35	12	and	and	CCONJ
eltls-14189	35	13	linguistics	linguistic	NOUN
eltls-14189	35	14	studies	study	NOUN
eltls-14189	35	15	vol	vol	NOUN
eltls-14189	35	16	.	.	PROPN
eltls-14189	36	1	5	5	NUM
eltls-14189	36	2	,	,	PUNCT
eltls-14189	36	3	no	no	INTJ
eltls-14189	36	4	.	.	NOUN
eltls-14189	36	5	2	2	NUM
eltls-14189	36	6	,	,	PUNCT
eltls-14189	36	7	2023	2023	NUM
eltls-14189	36	8	3	3	NUM
eltls-14189	36	9	published	publish	VERB
eltls-14189	36	10	by	by	ADP
eltls-14189	36	11	scholink	scholink	PROPN
eltls-14189	36	12	inc	inc	PROPN
eltls-14189	36	13	.	.	PROPN
eltls-14189	36	14	consisting	consist	VERB
eltls-14189	36	15	in	in	ADP
eltls-14189	36	16	attracting	attract	VERB
eltls-14189	36	17	the	the	DET
eltls-14189	36	18	attention	attention	NOUN
eltls-14189	36	19	of	of	ADP
eltls-14189	36	20	recipients	recipient	NOUN
eltls-14189	36	21	-	-	PUNCT
eltls-14189	36	22	consumers	consumer	NOUN
eltls-14189	36	23	,	,	PUNCT
eltls-14189	36	24	to	to	PART
eltls-14189	36	25	interest	interest	VERB
eltls-14189	36	26	them	they	PRON
eltls-14189	36	27	so	so	ADV
eltls-14189	36	28	much	much	ADV
eltls-14189	36	29	that	that	SCONJ
eltls-14189	36	30	they	they	PRON
eltls-14189	36	31	read	read	VERB
eltls-14189	36	32	the	the	DET
eltls-14189	36	33	main	main	ADJ
eltls-14189	36	34	advertising	advertising	NOUN
eltls-14189	36	35	text	text	NOUN
eltls-14189	36	36	.	.	PUNCT
eltls-14189	37	1	this	this	DET
eltls-14189	37	2	title	title	NOUN
eltls-14189	37	3	must	must	AUX
eltls-14189	37	4	be	be	AUX
eltls-14189	37	5	well	well	ADV
eltls-14189	37	6	formulated	formulated	ADJ
eltls-14189	37	7	and	and	CCONJ
eltls-14189	37	8	expressive	expressive	ADJ
eltls-14189	37	9	,	,	PUNCT
eltls-14189	37	10	as	as	ADV
eltls-14189	37	11	well	well	ADV
eltls-14189	37	12	as	as	ADP
eltls-14189	37	13	its	its	PRON
eltls-14189	37	14	effectiveness	effectiveness	NOUN
eltls-14189	37	15	depends	depend	VERB
eltls-14189	37	16	to	to	ADP
eltls-14189	37	17	a	a	DET
eltls-14189	37	18	large	large	ADJ
eltls-14189	37	19	extend	extend	NOUN
eltls-14189	37	20	on	on	ADP
eltls-14189	37	21	the	the	DET
eltls-14189	37	22	extent	extent	NOUN
eltls-14189	37	23	of	of	ADP
eltls-14189	37	24	consistency	consistency	NOUN
eltls-14189	37	25	between	between	ADP
eltls-14189	37	26	the	the	DET
eltls-14189	37	27	title	title	NOUN
eltls-14189	37	28	and	and	CCONJ
eltls-14189	37	29	the	the	DET
eltls-14189	37	30	other	other	ADJ
eltls-14189	37	31	elements	element	NOUN
eltls-14189	37	32	such	such	ADJ
eltls-14189	37	33	as	as	ADP
eltls-14189	37	34	graphics	graphic	NOUN
eltls-14189	37	35	,	,	PUNCT
eltls-14189	37	36	images	image	NOUN
eltls-14189	37	37	and	and	CCONJ
eltls-14189	37	38	content	content	NOUN
eltls-14189	37	39	.	.	PUNCT
eltls-14189	38	1	in	in	ADP
eltls-14189	38	2	order	order	NOUN
eltls-14189	38	3	to	to	PART
eltls-14189	38	4	provide	provide	VERB
eltls-14189	38	5	an	an	DET
eltls-14189	38	6	effective	effective	ADJ
eltls-14189	38	7	title	title	NOUN
eltls-14189	38	8	,	,	PUNCT
eltls-14189	38	9	the	the	DET
eltls-14189	38	10	psychology	psychology	NOUN
eltls-14189	38	11	of	of	ADP
eltls-14189	38	12	consumers	consumer	NOUN
eltls-14189	38	13	and	and	CCONJ
eltls-14189	38	14	their	their	PRON
eltls-14189	38	15	various	various	ADJ
eltls-14189	38	16	needs	need	NOUN
eltls-14189	38	17	that	that	PRON
eltls-14189	38	18	they	they	PRON
eltls-14189	38	19	seek	seek	VERB
eltls-14189	38	20	to	to	PART
eltls-14189	38	21	satisfy	satisfy	VERB
eltls-14189	38	22	and	and	CCONJ
eltls-14189	38	23	the	the	DET
eltls-14189	38	24	degree	degree	NOUN
eltls-14189	38	25	of	of	ADP
eltls-14189	38	26	their	their	PRON
eltls-14189	38	27	culture	culture	NOUN
eltls-14189	38	28	and	and	CCONJ
eltls-14189	38	29	the	the	DET
eltls-14189	38	30	extent	extent	NOUN
eltls-14189	38	31	of	of	ADP
eltls-14189	38	32	their	their	PRON
eltls-14189	38	33	interest	interest	NOUN
eltls-14189	38	34	must	must	AUX
eltls-14189	38	35	be	be	AUX
eltls-14189	38	36	studied	study	VERB
eltls-14189	38	37	.	.	PUNCT
eltls-14189	39	1	it	it	PRON
eltls-14189	39	2	has	have	VERB
eltls-14189	39	3	a	a	DET
eltls-14189	39	4	psychological	psychological	ADJ
eltls-14189	39	5	impact	impact	NOUN
eltls-14189	39	6	.	.	PUNCT
eltls-14189	40	1	if	if	SCONJ
eltls-14189	40	2	it	it	PRON
eltls-14189	40	3	contains	contain	VERB
eltls-14189	40	4	good	good	ADJ
eltls-14189	40	5	information	information	NOUN
eltls-14189	40	6	about	about	ADP
eltls-14189	40	7	the	the	DET
eltls-14189	40	8	product	product	NOUN
eltls-14189	40	9	and	and	CCONJ
eltls-14189	40	10	attracts	attract	VERB
eltls-14189	40	11	attention	attention	NOUN
eltls-14189	40	12	,	,	PUNCT
eltls-14189	40	13	it	it	PRON
eltls-14189	40	14	can	can	AUX
eltls-14189	40	15	greatly	greatly	ADV
eltls-14189	40	16	interest	interest	VERB
eltls-14189	40	17	the	the	DET
eltls-14189	40	18	buyer	buyer	NOUN
eltls-14189	40	19	.	.	PUNCT
eltls-14189	41	1	the	the	DET
eltls-14189	41	2	ad	ad	NOUN
eltls-14189	41	3	title	title	NOUN
eltls-14189	41	4	presents	present	VERB
eltls-14189	41	5	the	the	DET
eltls-14189	41	6	sales	sale	NOUN
eltls-14189	41	7	idea	idea	NOUN
eltls-14189	41	8	whose	whose	DET
eltls-14189	41	9	perception	perception	NOUN
eltls-14189	41	10	in	in	ADP
eltls-14189	41	11	the	the	DET
eltls-14189	41	12	title	title	NOUN
eltls-14189	41	13	leads	lead	VERB
eltls-14189	41	14	to	to	ADP
eltls-14189	41	15	the	the	DET
eltls-14189	41	16	reader	reader	NOUN
eltls-14189	41	17	continuing	continue	VERB
eltls-14189	41	18	to	to	PART
eltls-14189	41	19	read	read	VERB
eltls-14189	41	20	the	the	DET
eltls-14189	41	21	text	text	NOUN
eltls-14189	41	22	of	of	ADP
eltls-14189	41	23	the	the	DET
eltls-14189	41	24	ad	ad	NOUN
eltls-14189	41	25	.	.	PUNCT
eltls-14189	42	1	on	on	ADP
eltls-14189	42	2	this	this	DET
eltls-14189	42	3	basis	basis	NOUN
eltls-14189	42	4	,	,	PUNCT
eltls-14189	42	5	most	most	ADJ
eltls-14189	42	6	ads	ad	NOUN
eltls-14189	42	7	have	have	VERB
eltls-14189	42	8	titles	title	NOUN
eltls-14189	42	9	,	,	PUNCT
eltls-14189	42	10	although	although	SCONJ
eltls-14189	42	11	they	they	PRON
eltls-14189	42	12	may	may	AUX
eltls-14189	42	13	not	not	PART
eltls-14189	42	14	include	include	VERB
eltls-14189	42	15	all	all	DET
eltls-14189	42	16	the	the	DET
eltls-14189	42	17	other	other	ADJ
eltls-14189	42	18	elements	element	NOUN
eltls-14189	42	19	of	of	ADP
eltls-14189	42	20	the	the	DET
eltls-14189	42	21	advertising	advertising	NOUN
eltls-14189	42	22	message	message	NOUN
eltls-14189	42	23	.	.	PUNCT
eltls-14189	43	1	characteristics	characteristic	NOUN
eltls-14189	43	2	of	of	ADP
eltls-14189	43	3	the	the	DET
eltls-14189	43	4	title	title	NOUN
eltls-14189	43	5	1	1	NUM
eltls-14189	43	6	)	)	PUNCT
eltls-14189	43	7	that	that	SCONJ
eltls-14189	43	8	the	the	DET
eltls-14189	43	9	title	title	NOUN
eltls-14189	43	10	is	be	AUX
eltls-14189	43	11	able	able	ADJ
eltls-14189	43	12	to	to	PART
eltls-14189	43	13	attract	attract	VERB
eltls-14189	43	14	the	the	DET
eltls-14189	43	15	attention	attention	NOUN
eltls-14189	43	16	of	of	ADP
eltls-14189	43	17	the	the	DET
eltls-14189	43	18	public	public	NOUN
eltls-14189	43	19	to	to	ADP
eltls-14189	43	20	the	the	DET
eltls-14189	43	21	advertisement	advertisement	NOUN
eltls-14189	43	22	to	to	PART
eltls-14189	43	23	read	read	VERB
eltls-14189	43	24	it	it	PRON
eltls-14189	43	25	,	,	PUNCT
eltls-14189	43	26	and	and	CCONJ
eltls-14189	43	27	to	to	PART
eltls-14189	43	28	attract	attract	VERB
eltls-14189	43	29	the	the	DET
eltls-14189	43	30	attention	attention	NOUN
eltls-14189	43	31	of	of	ADP
eltls-14189	43	32	potential	potential	ADJ
eltls-14189	43	33	consumers	consumer	NOUN
eltls-14189	43	34	of	of	ADP
eltls-14189	43	35	the	the	DET
eltls-14189	43	36	goods	good	NOUN
eltls-14189	43	37	and	and	CCONJ
eltls-14189	43	38	services	service	NOUN
eltls-14189	43	39	subject	subject	ADJ
eltls-14189	43	40	of	of	ADP
eltls-14189	43	41	the	the	DET
eltls-14189	43	42	advertisement	advertisement	NOUN
eltls-14189	43	43	by	by	ADP
eltls-14189	43	44	using	use	VERB
eltls-14189	43	45	phrases	phrase	NOUN
eltls-14189	43	46	,	,	PUNCT
eltls-14189	43	47	words	word	NOUN
eltls-14189	43	48	and	and	CCONJ
eltls-14189	43	49	signs	sign	NOUN
eltls-14189	43	50	that	that	PRON
eltls-14189	43	51	affect	affect	VERB
eltls-14189	43	52	the	the	DET
eltls-14189	43	53	intended	intend	VERB
eltls-14189	43	54	audience	audience	NOUN
eltls-14189	43	55	of	of	ADP
eltls-14189	43	56	the	the	DET
eltls-14189	43	57	advertisement	advertisement	NOUN
eltls-14189	43	58	.	.	PUNCT
eltls-14189	44	1	2	2	X
eltls-14189	44	2	)	)	PUNCT
eltls-14189	44	3	make	make	VERB
eltls-14189	44	4	a	a	DET
eltls-14189	44	5	quick	quick	ADJ
eltls-14189	44	6	and	and	CCONJ
eltls-14189	44	7	direct	direct	ADJ
eltls-14189	44	8	impact	impact	NOUN
eltls-14189	44	9	on	on	ADP
eltls-14189	44	10	the	the	DET
eltls-14189	44	11	reader	reader	NOUN
eltls-14189	44	12	.	.	PUNCT
eltls-14189	45	1	(	(	PUNCT
eltls-14189	45	2	3	3	X
eltls-14189	45	3	)	)	PUNCT
eltls-14189	45	4	the	the	DET
eltls-14189	45	5	title	title	NOUN
eltls-14189	45	6	words	word	NOUN
eltls-14189	45	7	should	should	AUX
eltls-14189	45	8	be	be	AUX
eltls-14189	45	9	accurate	accurate	ADJ
eltls-14189	45	10	,	,	PUNCT
eltls-14189	45	11	effective	effective	ADJ
eltls-14189	45	12	and	and	CCONJ
eltls-14189	45	13	easy	easy	ADJ
eltls-14189	45	14	to	to	PART
eltls-14189	45	15	understand	understand	VERB
eltls-14189	45	16	.	.	PUNCT
eltls-14189	46	1	(	(	PUNCT
eltls-14189	46	2	4	4	X
eltls-14189	46	3	)	)	PUNCT
eltls-14189	46	4	able	able	ADJ
eltls-14189	46	5	to	to	PART
eltls-14189	46	6	make	make	VERB
eltls-14189	46	7	the	the	DET
eltls-14189	46	8	recipient	recipient	NOUN
eltls-14189	46	9	focus	focus	VERB
eltls-14189	46	10	on	on	ADP
eltls-14189	46	11	the	the	DET
eltls-14189	46	12	notions	notion	NOUN
eltls-14189	46	13	contained	contain	VERB
eltls-14189	46	14	in	in	ADP
eltls-14189	46	15	the	the	DET
eltls-14189	46	16	ads	ad	NOUN
eltls-14189	46	17	and	and	CCONJ
eltls-14189	46	18	lead	lead	VERB
eltls-14189	46	19	him/	him/	VERB
eltls-14189	46	20	her	she	PRON
eltls-14189	46	21	through	through	ADP
eltls-14189	46	22	his/	his/	PROPN
eltls-14189	46	23	her	her	PRON
eltls-14189	46	24	words	word	NOUN
eltls-14189	46	25	to	to	ADP
eltls-14189	46	26	concentration	concentration	NOUN
eltls-14189	46	27	.	.	PUNCT
eltls-14189	47	1	(	(	PUNCT
eltls-14189	47	2	5	5	X
eltls-14189	47	3	)	)	PUNCT
eltls-14189	47	4	it	it	PRON
eltls-14189	47	5	creates	create	VERB
eltls-14189	47	6	a	a	DET
eltls-14189	47	7	specific	specific	ADJ
eltls-14189	47	8	image	image	NOUN
eltls-14189	47	9	or	or	CCONJ
eltls-14189	47	10	impression	impression	NOUN
eltls-14189	47	11	of	of	ADP
eltls-14189	47	12	the	the	DET
eltls-14189	47	13	advertised	advertise	VERB
eltls-14189	47	14	good	good	NOUN
eltls-14189	47	15	or	or	CCONJ
eltls-14189	47	16	service	service	NOUN
eltls-14189	47	17	quickly	quickly	ADV
eltls-14189	47	18	and	and	CCONJ
eltls-14189	47	19	effectively	effectively	ADV
eltls-14189	47	20	.	.	PUNCT
eltls-14189	48	1	(	(	PUNCT
eltls-14189	48	2	6	6	NUM
eltls-14189	48	3	)	)	PUNCT
eltls-14189	48	4	able	able	ADJ
eltls-14189	48	5	to	to	PART
eltls-14189	48	6	entice	entice	VERB
eltls-14189	48	7	the	the	DET
eltls-14189	48	8	prospective	prospective	ADJ
eltls-14189	48	9	consumer	consumer	NOUN
eltls-14189	48	10	to	to	PART
eltls-14189	48	11	read	read	VERB
eltls-14189	48	12	the	the	DET
eltls-14189	48	13	advertising	advertising	NOUN
eltls-14189	48	14	text	text	NOUN
eltls-14189	48	15	.	.	PUNCT
eltls-14189	49	1	(	(	PUNCT
eltls-14189	49	2	7	7	X
eltls-14189	49	3	)	)	PUNCT
eltls-14189	49	4	the	the	DET
eltls-14189	49	5	title	title	NOUN
eltls-14189	49	6	should	should	AUX
eltls-14189	49	7	contain	contain	VERB
eltls-14189	49	8	information	information	NOUN
eltls-14189	49	9	about	about	ADP
eltls-14189	49	10	the	the	DET
eltls-14189	49	11	benefit	benefit	NOUN
eltls-14189	49	12	of	of	ADP
eltls-14189	49	13	the	the	DET
eltls-14189	49	14	commodity	commodity	NOUN
eltls-14189	49	15	to	to	ADP
eltls-14189	49	16	the	the	DET
eltls-14189	49	17	consumer	consumer	NOUN
eltls-14189	49	18	and	and	CCONJ
eltls-14189	49	19	benefits	benefit	NOUN
eltls-14189	49	20	from	from	ADP
eltls-14189	49	21	using	use	VERB
eltls-14189	49	22	it	it	PRON
eltls-14189	49	23	.	.	PUNCT
eltls-14189	50	1	the	the	DET
eltls-14189	50	2	title	title	NOUN
eltls-14189	50	3	types	type	NOUN
eltls-14189	50	4	the	the	DET
eltls-14189	50	5	titles	title	NOUN
eltls-14189	50	6	can	can	AUX
eltls-14189	50	7	be	be	AUX
eltls-14189	50	8	divided	divide	VERB
eltls-14189	50	9	in	in	ADP
eltls-14189	50	10	terms	term	NOUN
eltls-14189	50	11	of	of	ADP
eltls-14189	50	12	content	content	NOUN
eltls-14189	50	13	or	or	CCONJ
eltls-14189	50	14	form	form	NOUN
eltls-14189	50	15	into	into	ADP
eltls-14189	50	16	the	the	DET
eltls-14189	50	17	following	follow	VERB
eltls-14189	50	18	categories	category	NOUN
eltls-14189	50	19	:	:	PUNCT
eltls-14189	50	20	a	a	X
eltls-14189	50	21	)	)	PUNCT
eltls-14189	50	22	the	the	DET
eltls-14189	50	23	direct	direct	ADJ
eltls-14189	50	24	title	title	NOUN
eltls-14189	50	25	,	,	PUNCT
eltls-14189	50	26	which	which	PRON
eltls-14189	50	27	is	be	AUX
eltls-14189	50	28	distinguished	distinguish	VERB
eltls-14189	50	29	by	by	ADP
eltls-14189	50	30	its	its	PRON
eltls-14189	50	31	informative	informative	ADJ
eltls-14189	50	32	nature	nature	NOUN
eltls-14189	50	33	,	,	PUNCT
eltls-14189	50	34	as	as	SCONJ
eltls-14189	50	35	it	it	PRON
eltls-14189	50	36	,	,	PUNCT
eltls-14189	50	37	provides	provide	VERB
eltls-14189	50	38	information	information	NOUN
eltls-14189	50	39	directly	directly	ADV
eltls-14189	50	40	about	about	ADP
eltls-14189	50	41	the	the	DET
eltls-14189	50	42	goods	good	NOUN
eltls-14189	50	43	or	or	CCONJ
eltls-14189	50	44	service	service	NOUN
eltls-14189	50	45	,	,	PUNCT
eltls-14189	50	46	as	as	SCONJ
eltls-14189	50	47	it	it	PRON
eltls-14189	50	48	reduces	reduce	VERB
eltls-14189	50	49	the	the	DET
eltls-14189	50	50	details	detail	NOUN
eltls-14189	50	51	,	,	PUNCT
eltls-14189	50	52	in	in	ADP
eltls-14189	50	53	order	order	NOUN
eltls-14189	50	54	to	to	PART
eltls-14189	50	55	include	include	VERB
eltls-14189	50	56	the	the	DET
eltls-14189	50	57	most	most	ADV
eltls-14189	50	58	important	important	ADJ
eltls-14189	50	59	information	information	NOUN
eltls-14189	50	60	in	in	ADP
eltls-14189	50	61	the	the	DET
eltls-14189	50	62	advertisement	advertisement	NOUN
eltls-14189	50	63	,	,	PUNCT
eltls-14189	50	64	which	which	PRON
eltls-14189	50	65	makes	make	VERB
eltls-14189	50	66	it	it	PRON
eltls-14189	50	67	exciting	exciting	ADJ
eltls-14189	50	68	and	and	CCONJ
eltls-14189	50	69	deeper	deep	ADJ
eltls-14189	50	70	in	in	ADP
eltls-14189	50	71	impact	impact	NOUN
eltls-14189	50	72	.	.	PUNCT
eltls-14189	51	1	it	it	PRON
eltls-14189	51	2	contains	contain	VERB
eltls-14189	51	3	an	an	DET
eltls-14189	51	4	element	element	NOUN
eltls-14189	51	5	of	of	ADP
eltls-14189	51	6	surprise	surprise	NOUN
eltls-14189	51	7	that	that	PRON
eltls-14189	51	8	includes	include	VERB
eltls-14189	51	9	some	some	DET
eltls-14189	51	10	unusual	unusual	ADJ
eltls-14189	51	11	and	and	CCONJ
eltls-14189	51	12	other	other	ADJ
eltls-14189	51	13	characteristics	characteristic	NOUN
eltls-14189	51	14	.	.	PUNCT
eltls-14189	52	1	for	for	ADP
eltls-14189	52	2	example	example	NOUN
eltls-14189	52	3	,	,	PUNCT
eltls-14189	52	4	the	the	DET
eltls-14189	52	5	largest	large	ADJ
eltls-14189	52	6	selection	selection	NOUN
eltls-14189	52	7	of	of	ADP
eltls-14189	52	8	jeans	jean	NOUN
eltls-14189	52	9	and	and	CCONJ
eltls-14189	52	10	the	the	DET
eltls-14189	52	11	best	good	ADJ
eltls-14189	52	12	quality	quality	NOUN
eltls-14189	52	13	at	at	ADP
eltls-14189	52	14	50	50	NUM
eltls-14189	52	15	%	%	NOUN
eltls-14189	52	16	off	off	ADV
eltls-14189	52	17	.	.	PUNCT
eltls-14189	53	1	b	b	X
eltls-14189	53	2	)	)	PUNCT
eltls-14189	53	3	the	the	DET
eltls-14189	53	4	indirect	indirect	ADJ
eltls-14189	53	5	title	title	NOUN
eltls-14189	53	6	,	,	PUNCT
eltls-14189	53	7	which	which	PRON
eltls-14189	53	8	is	be	AUX
eltls-14189	53	9	limited	limit	VERB
eltls-14189	53	10	to	to	ADP
eltls-14189	53	11	achieving	achieve	VERB
eltls-14189	53	12	a	a	DET
eltls-14189	53	13	basic	basic	ADJ
eltls-14189	53	14	goal	goal	NOUN
eltls-14189	53	15	,	,	PUNCT
eltls-14189	53	16	to	to	PART
eltls-14189	53	17	make	make	VERB
eltls-14189	53	18	the	the	DET
eltls-14189	53	19	individuals	individual	NOUN
eltls-14189	53	20	read	read	VERB
eltls-14189	53	21	,	,	PUNCT
eltls-14189	53	22	listen	listen	VERB
eltls-14189	53	23	,	,	PUNCT
eltls-14189	53	24	or	or	CCONJ
eltls-14189	53	25	watch	watch	VERB
eltls-14189	53	26	the	the	DET
eltls-14189	53	27	advertisement	advertisement	NOUN
eltls-14189	53	28	in	in	ADP
eltls-14189	53	29	its	its	PRON
eltls-14189	53	30	entirety	entirety	NOUN
eltls-14189	53	31	,	,	PUNCT
eltls-14189	53	32	in	in	ADP
eltls-14189	53	33	its	its	PRON
eltls-14189	53	34	details	detail	NOUN
eltls-14189	53	35	.	.	PUNCT
eltls-14189	54	1	it	it	PRON
eltls-14189	54	2	also	also	ADV
eltls-14189	54	3	tends	tend	VERB
eltls-14189	54	4	to	to	PART
eltls-14189	54	5	omit	omit	VERB
eltls-14189	54	6	mentioning	mention	VERB
eltls-14189	54	7	the	the	DET
eltls-14189	54	8	facts	fact	NOUN
eltls-14189	54	9	or	or	CCONJ
eltls-14189	54	10	direct	direct	ADJ
eltls-14189	54	11	information	information	NOUN
eltls-14189	54	12	about	about	ADP
eltls-14189	54	13	the	the	DET
eltls-14189	54	14	advertised	advertised	ADJ
eltls-14189	54	15	thing	thing	NOUN
eltls-14189	54	16	;	;	PUNCT
eltls-14189	54	17	aiming	aim	VERB
eltls-14189	54	18	of	of	ADP
eltls-14189	54	19	provoking	provoke	VERB
eltls-14189	54	20	the	the	DET
eltls-14189	54	21	reader	reader	NOUN
eltls-14189	54	22	,	,	PUNCT
eltls-14189	54	23	listener	listener	VERB
eltls-14189	54	24	,	,	PUNCT
eltls-14189	54	25	or	or	CCONJ
eltls-14189	54	26	viewer	viewer	VERB
eltls-14189	54	27	to	to	PART
eltls-14189	54	28	follow	follow	VERB
eltls-14189	54	29	the	the	DET
eltls-14189	54	30	details	detail	NOUN
eltls-14189	54	31	of	of	ADP
eltls-14189	54	32	the	the	DET
eltls-14189	54	33	rest	rest	NOUN
eltls-14189	54	34	of	of	ADP
eltls-14189	54	35	the	the	DET
eltls-14189	54	36	advertisement	advertisement	NOUN
eltls-14189	54	37	,	,	PUNCT
eltls-14189	54	38	for	for	ADP
eltls-14189	54	39	example	example	NOUN
eltls-14189	54	40	:	:	PUNCT
eltls-14189	54	41	an	an	DET
eltls-14189	54	42	advertisement	advertisement	NOUN
eltls-14189	54	43	for	for	ADP
eltls-14189	54	44	a	a	DET
eltls-14189	54	45	type	type	NOUN
eltls-14189	54	46	of	of	ADP
eltls-14189	54	47	smart	smart	ADJ
eltls-14189	54	48	phone	phone	NOUN
eltls-14189	55	1	[	[	X
eltls-14189	55	2	6	6	NUM
eltls-14189	55	3	]	]	PUNCT
eltls-14189	55	4	.	.	PUNCT
eltls-14189	56	1	c	c	X
eltls-14189	56	2	)	)	PUNCT
eltls-14189	56	3	the	the	DET
eltls-14189	56	4	news	news	NOUN
eltls-14189	56	5	headline	headline	NOUN
eltls-14189	56	6	,	,	PUNCT
eltls-14189	56	7	which	which	PRON
eltls-14189	56	8	focuses	focus	VERB
eltls-14189	56	9	on	on	ADP
eltls-14189	56	10	the	the	DET
eltls-14189	56	11	entrance	entrance	NOUN
eltls-14189	56	12	of	of	ADP
eltls-14189	56	13	the	the	DET
eltls-14189	56	14	anecdotal	anecdotal	ADJ
eltls-14189	56	15	news	news	NOUN
eltls-14189	56	16	,	,	PUNCT
eltls-14189	56	17	as	as	SCONJ
eltls-14189	56	18	it	it	PRON
eltls-14189	56	19	is	be	AUX
eltls-14189	56	20	a	a	DET
eltls-14189	56	21	direct	direct	ADJ
eltls-14189	56	22	entry	entry	NOUN
eltls-14189	56	23	that	that	PRON
eltls-14189	56	24	generates	generate	VERB
eltls-14189	56	25	a	a	DET
eltls-14189	56	26	news	news	NOUN
eltls-14189	56	27	nature	nature	NOUN
eltls-14189	56	28	so	so	SCONJ
eltls-14189	56	29	that	that	SCONJ
eltls-14189	56	30	it	it	PRON
eltls-14189	56	31	reduces	reduce	VERB
eltls-14189	56	32	the	the	DET
eltls-14189	56	33	interest	interest	NOUN
eltls-14189	56	34	of	of	ADP
eltls-14189	56	35	the	the	DET
eltls-14189	56	36	reader	reader	NOUN
eltls-14189	56	37	in	in	ADP
eltls-14189	56	38	reading	read	VERB
eltls-14189	56	39	the	the	DET
eltls-14189	56	40	details	detail	NOUN
eltls-14189	56	41	of	of	ADP
eltls-14189	56	42	the	the	DET
eltls-14189	56	43	advertisement	advertisement	NOUN
eltls-14189	56	44	.	.	PUNCT
eltls-14189	57	1	it	it	PRON
eltls-14189	57	2	usually	usually	ADV
eltls-14189	57	3	focuses	focus	VERB
eltls-14189	57	4	on	on	ADP
eltls-14189	57	5	new	new	ADJ
eltls-14189	57	6	news	news	NOUN
eltls-14189	57	7	so	so	SCONJ
eltls-14189	57	8	that	that	SCONJ
eltls-14189	57	9	it	it	PRON
eltls-14189	57	10	stimulates	stimulate	VERB
eltls-14189	57	11	the	the	DET
eltls-14189	57	12	consumer	consumer	NOUN
eltls-14189	57	13	and	and	CCONJ
eltls-14189	57	14	prompts	prompt	VERB
eltls-14189	57	15	him	he	PRON
eltls-14189	57	16	to	to	ADP
eltls-14189	57	17	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	NUM
eltls-14189	57	18	english	english	ADJ
eltls-14189	57	19	language	language	NOUN
eltls-14189	57	20	teaching	teaching	NOUN
eltls-14189	57	21	and	and	CCONJ
eltls-14189	57	22	linguistics	linguistic	NOUN
eltls-14189	57	23	studies	study	NOUN
eltls-14189	57	24	vol	vol	NOUN
eltls-14189	57	25	.	.	PROPN
eltls-14189	58	1	5	5	NUM
eltls-14189	58	2	,	,	PUNCT
eltls-14189	58	3	no	no	INTJ
eltls-14189	58	4	.	.	NOUN
eltls-14189	58	5	2	2	NUM
eltls-14189	58	6	,	,	PUNCT
eltls-14189	58	7	2023	2023	NUM
eltls-14189	58	8	4	4	NUM
eltls-14189	58	9	published	publish	VERB
eltls-14189	58	10	by	by	ADP
eltls-14189	58	11	scholink	scholink	PROPN
eltls-14189	58	12	inc	inc	PROPN
eltls-14189	58	13	.	.	PROPN
eltls-14189	58	14	focus	focus	VERB
eltls-14189	58	15	on	on	ADP
eltls-14189	58	16	watching	watch	VERB
eltls-14189	58	17	or	or	CCONJ
eltls-14189	58	18	reading	read	VERB
eltls-14189	58	19	the	the	DET
eltls-14189	58	20	advertisement	advertisement	NOUN
eltls-14189	58	21	or	or	CCONJ
eltls-14189	58	22	the	the	DET
eltls-14189	58	23	most	most	ADV
eltls-14189	58	24	important	important	ADJ
eltls-14189	58	25	information	information	NOUN
eltls-14189	58	26	in	in	ADP
eltls-14189	58	27	it	it	PRON
eltls-14189	58	28	,	,	PUNCT
eltls-14189	58	29	for	for	ADP
eltls-14189	58	30	example	example	NOUN
eltls-14189	58	31	;	;	PUNCT
eltls-14189	58	32	buy	buy	VERB
eltls-14189	58	33	two	two	NUM
eltls-14189	58	34	for	for	ADP
eltls-14189	58	35	the	the	DET
eltls-14189	58	36	price	price	NOUN
eltls-14189	58	37	of	of	ADP
eltls-14189	58	38	one	one	NUM
eltls-14189	58	39	.	.	PUNCT
eltls-14189	59	1	or	or	CCONJ
eltls-14189	59	2	buy	buy	VERB
eltls-14189	59	3	one	one	NUM
eltls-14189	59	4	,	,	PUNCT
eltls-14189	59	5	get	get	VERB
eltls-14189	59	6	one	one	NUM
eltls-14189	59	7	for	for	ADP
eltls-14189	59	8	free	free	ADJ
eltls-14189	59	9	.	.	PUNCT
eltls-14189	60	1	d	d	X
eltls-14189	60	2	)	)	PUNCT
eltls-14189	60	3	selective	selective	ADJ
eltls-14189	60	4	title	title	NOUN
eltls-14189	60	5	,	,	PUNCT
eltls-14189	60	6	which	which	PRON
eltls-14189	60	7	is	be	AUX
eltls-14189	60	8	the	the	DET
eltls-14189	60	9	advertisement	advertisement	NOUN
eltls-14189	60	10	directed	direct	VERB
eltls-14189	60	11	to	to	ADP
eltls-14189	60	12	a	a	DET
eltls-14189	60	13	specific	specific	ADJ
eltls-14189	60	14	category	category	NOUN
eltls-14189	60	15	of	of	ADP
eltls-14189	60	16	consumers	consumer	NOUN
eltls-14189	60	17	and	and	CCONJ
eltls-14189	60	18	not	not	PART
eltls-14189	60	19	to	to	ADP
eltls-14189	60	20	all	all	DET
eltls-14189	60	21	individuals	individual	NOUN
eltls-14189	60	22	,	,	PUNCT
eltls-14189	60	23	for	for	ADP
eltls-14189	60	24	example	example	NOUN
eltls-14189	60	25	:	:	PUNCT
eltls-14189	60	26	for	for	ADP
eltls-14189	60	27	kids	kid	NOUN
eltls-14189	60	28	only	only	ADV
eltls-14189	60	29	,	,	PUNCT
eltls-14189	60	30	for	for	ADP
eltls-14189	60	31	staff	staff	NOUN
eltls-14189	60	32	only	only	ADV
eltls-14189	60	33	,	,	PUNCT
eltls-14189	60	34	for	for	ADP
eltls-14189	60	35	women	woman	NOUN
eltls-14189	60	36	only	only	ADV
eltls-14189	60	37	…	…	PUNCT
eltls-14189	60	38	etc	etc	X
eltls-14189	60	39	.	.	X
eltls-14189	61	1	e	e	X
eltls-14189	61	2	)	)	PUNCT
eltls-14189	61	3	utility	utility	NOUN
eltls-14189	61	4	title	title	NOUN
eltls-14189	61	5	,	,	PUNCT
eltls-14189	61	6	which	which	PRON
eltls-14189	61	7	focuses	focus	VERB
eltls-14189	61	8	on	on	ADP
eltls-14189	61	9	the	the	DET
eltls-14189	61	10	benefit	benefit	NOUN
eltls-14189	61	11	arising	arise	VERB
eltls-14189	61	12	from	from	ADP
eltls-14189	61	13	the	the	DET
eltls-14189	61	14	commodity	commodity	NOUN
eltls-14189	61	15	when	when	SCONJ
eltls-14189	61	16	use	use	VERB
eltls-14189	61	17	it	it	PRON
eltls-14189	61	18	,	,	PUNCT
eltls-14189	61	19	such	such	ADJ
eltls-14189	61	20	as	as	ADP
eltls-14189	61	21	enjoy	enjoy	VERB
eltls-14189	61	22	the	the	DET
eltls-14189	61	23	purity	purity	NOUN
eltls-14189	61	24	of	of	ADP
eltls-14189	61	25	sound	sound	NOUN
eltls-14189	61	26	with	with	ADP
eltls-14189	61	27	philips	philip	NOUN
eltls-14189	61	28	[	[	X
eltls-14189	61	29	7	7	NUM
eltls-14189	61	30	]	]	PUNCT
eltls-14189	61	31	.	.	PUNCT
eltls-14189	62	1	f	f	X
eltls-14189	62	2	)	)	PUNCT
eltls-14189	62	3	command	command	NOUN
eltls-14189	62	4	title	title	NOUN
eltls-14189	62	5	,	,	PUNCT
eltls-14189	62	6	which	which	PRON
eltls-14189	62	7	expresses	express	VERB
eltls-14189	62	8	the	the	DET
eltls-14189	62	9	character	character	NOUN
eltls-14189	62	10	of	of	ADP
eltls-14189	62	11	the	the	DET
eltls-14189	62	12	matter	matter	NOUN
eltls-14189	62	13	when	when	SCONJ
eltls-14189	62	14	directed	direct	VERB
eltls-14189	62	15	to	to	ADP
eltls-14189	62	16	the	the	DET
eltls-14189	62	17	audience	audience	NOUN
eltls-14189	62	18	,	,	PUNCT
eltls-14189	62	19	and	and	CCONJ
eltls-14189	62	20	it	it	PRON
eltls-14189	62	21	may	may	AUX
eltls-14189	62	22	indicate	indicate	VERB
eltls-14189	62	23	a	a	DET
eltls-14189	62	24	form	form	NOUN
eltls-14189	62	25	directly	directly	ADV
eltls-14189	62	26	or	or	CCONJ
eltls-14189	62	27	indirectly	indirectly	ADV
eltls-14189	62	28	,	,	PUNCT
eltls-14189	62	29	and	and	CCONJ
eltls-14189	62	30	this	this	DET
eltls-14189	62	31	character	character	NOUN
eltls-14189	62	32	shall	shall	AUX
eltls-14189	62	33	urge	urge	VERB
eltls-14189	62	34	the	the	DET
eltls-14189	62	35	public	public	NOUN
eltls-14189	62	36	to	to	AUX
eltls-14189	62	37	effective	effective	ADJ
eltls-14189	62	38	implementation	implementation	NOUN
eltls-14189	62	39	for	for	ADP
eltls-14189	62	40	example	example	NOUN
eltls-14189	62	41	try	try	VERB
eltls-14189	62	42	it	it	PRON
eltls-14189	62	43	you	you	PRON
eltls-14189	62	44	will	will	AUX
eltls-14189	62	45	love	love	VERB
eltls-14189	62	46	it	it	PRON
eltls-14189	62	47	.	.	PUNCT
eltls-14189	63	1	for	for	ADP
eltls-14189	63	2	example	example	NOUN
eltls-14189	63	3	,	,	PUNCT
eltls-14189	63	4	when	when	SCONJ
eltls-14189	63	5	you	you	PRON
eltls-14189	63	6	use	use	VERB
eltls-14189	63	7	it	it	PRON
eltls-14189	63	8	once	once	ADV
eltls-14189	63	9	,	,	PUNCT
eltls-14189	63	10	you	you	PRON
eltls-14189	63	11	never	never	ADV
eltls-14189	63	12	stop	stop	VERB
eltls-14189	63	13	.	.	PUNCT
eltls-14189	64	1	g	g	NOUN
eltls-14189	64	2	)	)	PUNCT
eltls-14189	64	3	an	an	DET
eltls-14189	64	4	interrogative	interrogative	ADJ
eltls-14189	64	5	title	title	NOUN
eltls-14189	64	6	,	,	PUNCT
eltls-14189	64	7	which	which	PRON
eltls-14189	64	8	takes	take	VERB
eltls-14189	64	9	an	an	DET
eltls-14189	64	10	indefinite	indefinite	ADJ
eltls-14189	64	11	adjective	adjective	ADJ
eltls-14189	64	12	in	in	ADP
eltls-14189	64	13	order	order	NOUN
eltls-14189	64	14	to	to	PART
eltls-14189	64	15	arouse	arouse	VERB
eltls-14189	64	16	interest	interest	NOUN
eltls-14189	64	17	recipient	recipient	NOUN
eltls-14189	64	18	to	to	PART
eltls-14189	64	19	get	get	AUX
eltls-14189	64	20	acquainted	acquaint	VERB
eltls-14189	64	21	with	with	ADP
eltls-14189	64	22	the	the	DET
eltls-14189	64	23	answer	answer	NOUN
eltls-14189	64	24	that	that	PRON
eltls-14189	64	25	occurred	occur	VERB
eltls-14189	64	26	in	in	ADP
eltls-14189	64	27	his	his	PRON
eltls-14189	64	28	mind	mind	NOUN
eltls-14189	64	29	prevented	prevent	VERB
eltls-14189	64	30	the	the	DET
eltls-14189	64	31	correct	correct	ADJ
eltls-14189	64	32	answer	answer	NOUN
eltls-14189	64	33	to	to	ADP
eltls-14189	64	34	this	this	PRON
eltls-14189	64	35	.	.	PUNCT
eltls-14189	65	1	optimism	optimism	NOUN
eltls-14189	65	2	or	or	CCONJ
eltls-14189	65	3	inquiry	inquiry	NOUN
eltls-14189	65	4	.	.	PUNCT
eltls-14189	66	1	for	for	ADP
eltls-14189	66	2	example	example	NOUN
eltls-14189	66	3	;	;	PUNCT
eltls-14189	66	4	who	who	PRON
eltls-14189	66	5	will	will	AUX
eltls-14189	66	6	win	win	VERB
eltls-14189	66	7	the	the	DET
eltls-14189	66	8	million	million	NUM
eltls-14189	66	9	?	?	PUNCT
eltls-14189	67	1	[	[	X
eltls-14189	67	2	8	8	NUM
eltls-14189	67	3	]	]	PUNCT
eltls-14189	67	4	.	.	PUNCT
eltls-14189	68	1	g	g	NOUN
eltls-14189	68	2	)	)	PUNCT
eltls-14189	68	3	the	the	DET
eltls-14189	68	4	evocative	evocative	ADJ
eltls-14189	68	5	title	title	NOUN
eltls-14189	68	6	,	,	PUNCT
eltls-14189	68	7	which	which	PRON
eltls-14189	68	8	serves	serve	VERB
eltls-14189	68	9	to	to	PART
eltls-14189	68	10	satisfy	satisfy	VERB
eltls-14189	68	11	the	the	DET
eltls-14189	68	12	audience	audience	NOUN
eltls-14189	68	13	's	's	PART
eltls-14189	68	14	senses	sense	NOUN
eltls-14189	68	15	and	and	CCONJ
eltls-14189	68	16	thinking	think	VERB
eltls-14189	68	17	by	by	ADP
eltls-14189	68	18	making	make	VERB
eltls-14189	68	19	everyone	everyone	PRON
eltls-14189	68	20	who	who	PRON
eltls-14189	68	21	reads	read	VERB
eltls-14189	68	22	,	,	PUNCT
eltls-14189	68	23	watches	watch	NOUN
eltls-14189	68	24	,	,	PUNCT
eltls-14189	68	25	or	or	CCONJ
eltls-14189	68	26	hears	hear	VERB
eltls-14189	68	27	it	it	PRON
eltls-14189	68	28	ask	ask	VERB
eltls-14189	68	29	a	a	DET
eltls-14189	68	30	question	question	NOUN
eltls-14189	68	31	between	between	ADP
eltls-14189	68	32	himself	himself	PRON
eltls-14189	68	33	about	about	ADP
eltls-14189	68	34	what	what	PRON
eltls-14189	68	35	is	be	AUX
eltls-14189	68	36	meant	mean	VERB
eltls-14189	68	37	behind	behind	ADP
eltls-14189	68	38	this	this	DET
eltls-14189	68	39	advertisement	advertisement	NOUN
eltls-14189	68	40	,	,	PUNCT
eltls-14189	68	41	such	such	ADJ
eltls-14189	68	42	as	as	ADP
eltls-14189	68	43	:	:	PUNCT
eltls-14189	68	44	do	do	AUX
eltls-14189	68	45	not	not	PART
eltls-14189	68	46	let	let	VERB
eltls-14189	68	47	the	the	DET
eltls-14189	68	48	opportunity	opportunity	NOUN
eltls-14189	68	49	pass	pass	VERB
eltls-14189	68	50	you	you	PRON
eltls-14189	68	51	by	by	ADP
eltls-14189	68	52	…	…	PUNCT
eltls-14189	68	53	..	..	PUNCT
eltls-14189	68	54	wait	wait	VERB
eltls-14189	68	55	for	for	ADP
eltls-14189	68	56	us	we	PRON
eltls-14189	68	57	…	…	PUNCT
eltls-14189	68	58	..	..	PUNCT
eltls-14189	68	59	few	few	ADJ
eltls-14189	68	60	days	day	NOUN
eltls-14189	68	61	left	leave	VERB
eltls-14189	68	62	....	....	PUNCT
eltls-14189	69	1	i	i	PRON
eltls-14189	69	2	)	)	PUNCT
eltls-14189	69	3	the	the	DET
eltls-14189	69	4	ambiguous	ambiguous	ADJ
eltls-14189	69	5	title	title	NOUN
eltls-14189	69	6	,	,	PUNCT
eltls-14189	69	7	which	which	PRON
eltls-14189	69	8	indicates	indicate	VERB
eltls-14189	69	9	a	a	DET
eltls-14189	69	10	specific	specific	ADJ
eltls-14189	69	11	meaning	meaning	NOUN
eltls-14189	69	12	,	,	PUNCT
eltls-14189	69	13	using	use	VERB
eltls-14189	69	14	words	word	NOUN
eltls-14189	69	15	that	that	PRON
eltls-14189	69	16	make	make	VERB
eltls-14189	69	17	the	the	DET
eltls-14189	69	18	audience	audience	NOUN
eltls-14189	69	19	curious	curious	ADJ
eltls-14189	69	20	and	and	CCONJ
eltls-14189	69	21	search	search	VERB
eltls-14189	69	22	for	for	ADP
eltls-14189	69	23	the	the	DET
eltls-14189	69	24	meaning	meaning	NOUN
eltls-14189	69	25	of	of	ADP
eltls-14189	69	26	the	the	DET
eltls-14189	69	27	words	word	NOUN
eltls-14189	69	28	,	,	PUNCT
eltls-14189	69	29	for	for	ADP
eltls-14189	69	30	example	example	NOUN
eltls-14189	69	31	;	;	PUNCT
eltls-14189	69	32	“	"	PUNCT
eltls-14189	69	33	this	this	DET
eltls-14189	69	34	chocolate	chocolate	NOUN
eltls-14189	69	35	bar	bar	NOUN
eltls-14189	69	36	is	be	AUX
eltls-14189	69	37	great	great	ADJ
eltls-14189	69	38	”	"	PUNCT
eltls-14189	69	39	although	although	SCONJ
eltls-14189	69	40	the	the	DET
eltls-14189	69	41	word	word	NOUN
eltls-14189	69	42	“	"	PUNCT
eltls-14189	69	43	great	great	ADJ
eltls-14189	69	44	”	"	PUNCT
eltls-14189	69	45	has	have	VERB
eltls-14189	69	46	a	a	DET
eltls-14189	69	47	favorable	favorable	ADJ
eltls-14189	69	48	connotation	connotation	NOUN
eltls-14189	69	49	,	,	PUNCT
eltls-14189	69	50	chocolate	chocolate	NOUN
eltls-14189	69	51	lovers	lover	NOUN
eltls-14189	69	52	may	may	AUX
eltls-14189	69	53	believe	believe	VERB
eltls-14189	69	54	that	that	SCONJ
eltls-14189	69	55	about	about	ADP
eltls-14189	69	56	most	most	ADJ
eltls-14189	69	57	of	of	ADP
eltls-14189	69	58	them	they	PRON
eltls-14189	69	59	[	[	X
eltls-14189	69	60	9	9	NUM
eltls-14189	69	61	]	]	PUNCT
eltls-14189	69	62	.	.	PUNCT
eltls-14189	70	1	from	from	ADP
eltls-14189	70	2	the	the	DET
eltls-14189	70	3	point	point	NOUN
eltls-14189	70	4	of	of	ADP
eltls-14189	70	5	view	view	NOUN
eltls-14189	70	6	of	of	ADP
eltls-14189	70	7	information	information	NOUN
eltls-14189	70	8	,	,	PUNCT
eltls-14189	70	9	headings	heading	NOUN
eltls-14189	70	10	can	can	AUX
eltls-14189	70	11	contain	contain	VERB
eltls-14189	70	12	the	the	DET
eltls-14189	70	13	following	following	NOUN
eltls-14189	70	14	:	:	PUNCT
eltls-14189	70	15	a	a	DET
eltls-14189	70	16	message	message	NOUN
eltls-14189	70	17	about	about	ADP
eltls-14189	70	18	a	a	DET
eltls-14189	70	19	novelty	novelty	NOUN
eltls-14189	70	20	,	,	PUNCT
eltls-14189	70	21	an	an	DET
eltls-14189	70	22	assertion	assertion	NOUN
eltls-14189	70	23	,	,	PUNCT
eltls-14189	70	24	a	a	DET
eltls-14189	70	25	command	command	NOUN
eltls-14189	70	26	(	(	PUNCT
eltls-14189	70	27	request	request	NOUN
eltls-14189	70	28	)	)	PUNCT
eltls-14189	70	29	,	,	PUNCT
eltls-14189	70	30	advice	advice	NOUN
eltls-14189	70	31	(	(	PUNCT
eltls-14189	70	32	recommendation	recommendation	NOUN
eltls-14189	70	33	)	)	PUNCT
eltls-14189	70	34	.	.	PUNCT
eltls-14189	71	1	2	2	X
eltls-14189	71	2	)	)	PUNCT
eltls-14189	71	3	the	the	DET
eltls-14189	71	4	subtitle	subtitle	NOUN
eltls-14189	71	5	(	(	PUNCT
eltls-14189	71	6	the	the	DET
eltls-14189	71	7	subheadline	subheadline	NOUN
eltls-14189	71	8	)	)	PUNCT
eltls-14189	71	9	t.	t.	PROPN
eltls-14189	71	10	l.	l.	PROPN
eltls-14189	71	11	chernysheva	chernysheva	PROPN
eltls-14189	71	12	gave	give	VERB
eltls-14189	71	13	a	a	DET
eltls-14189	71	14	comprehensive	comprehensive	ADJ
eltls-14189	71	15	definition	definition	NOUN
eltls-14189	71	16	to	to	ADP
eltls-14189	71	17	the	the	DET
eltls-14189	71	18	subtitle	subtitle	NOUN
eltls-14189	71	19	in	in	ADP
eltls-14189	71	20	her	her	PRON
eltls-14189	71	21	book	book	NOUN
eltls-14189	71	22	“	"	PUNCT
eltls-14189	71	23	a	a	DET
eltls-14189	71	24	subtitle	subtitle	NOUN
eltls-14189	71	25	is	be	AUX
eltls-14189	71	26	a	a	DET
eltls-14189	71	27	small	small	ADJ
eltls-14189	71	28	title	title	NOUN
eltls-14189	71	29	that	that	PRON
eltls-14189	71	30	is	be	AUX
eltls-14189	71	31	most	most	ADV
eltls-14189	71	32	often	often	ADV
eltls-14189	71	33	typed	type	VERB
eltls-14189	71	34	in	in	ADP
eltls-14189	71	35	smaller	small	ADJ
eltls-14189	71	36	type	type	NOUN
eltls-14189	71	37	than	than	ADP
eltls-14189	71	38	the	the	DET
eltls-14189	71	39	heading	heading	NOUN
eltls-14189	71	40	,	,	PUNCT
eltls-14189	71	41	but	but	CCONJ
eltls-14189	71	42	larger	large	ADJ
eltls-14189	71	43	than	than	ADP
eltls-14189	71	44	body	body	NOUN
eltls-14189	71	45	text	text	NOUN
eltls-14189	71	46	,	,	PUNCT
eltls-14189	71	47	and	and	CCONJ
eltls-14189	71	48	is	be	AUX
eltls-14189	71	49	usually	usually	ADV
eltls-14189	71	50	bold	bold	ADJ
eltls-14189	71	51	or	or	CCONJ
eltls-14189	71	52	contrasting	contrast	VERB
eltls-14189	71	53	color	color	NOUN
eltls-14189	71	54	”	"	PUNCT
eltls-14189	72	1	[	[	X
eltls-14189	72	2	10	10	NUM
eltls-14189	72	3	]	]	PUNCT
eltls-14189	72	4	.	.	PUNCT
eltls-14189	73	1	the	the	DET
eltls-14189	73	2	subtitle	subtitle	NOUN
eltls-14189	73	3	is	be	AUX
eltls-14189	73	4	not	not	PART
eltls-14189	73	5	always	always	ADV
eltls-14189	73	6	used	use	VERB
eltls-14189	73	7	in	in	ADP
eltls-14189	73	8	ads	ad	NOUN
eltls-14189	73	9	.	.	PUNCT
eltls-14189	74	1	however	however	ADV
eltls-14189	74	2	,	,	PUNCT
eltls-14189	74	3	when	when	SCONJ
eltls-14189	74	4	the	the	DET
eltls-14189	74	5	advertiser	advertiser	NOUN
eltls-14189	74	6	wants	want	VERB
eltls-14189	74	7	to	to	PART
eltls-14189	74	8	say	say	VERB
eltls-14189	74	9	a	a	DET
eltls-14189	74	10	lot	lot	NOUN
eltls-14189	74	11	at	at	ADP
eltls-14189	74	12	the	the	DET
eltls-14189	74	13	beginning	beginning	NOUN
eltls-14189	74	14	but	but	CCONJ
eltls-14189	74	15	the	the	DET
eltls-14189	74	16	headline	headline	NOUN
eltls-14189	74	17	can	can	AUX
eltls-14189	74	18	not	not	PART
eltls-14189	74	19	do	do	VERB
eltls-14189	74	20	the	the	DET
eltls-14189	74	21	job	job	NOUN
eltls-14189	74	22	,	,	PUNCT
eltls-14189	74	23	then	then	ADV
eltls-14189	74	24	the	the	DET
eltls-14189	74	25	subheading	subheading	NOUN
eltls-14189	74	26	is	be	AUX
eltls-14189	74	27	used	use	VERB
eltls-14189	74	28	.	.	PUNCT
eltls-14189	75	1	the	the	DET
eltls-14189	75	2	headline	headline	NOUN
eltls-14189	75	3	and	and	CCONJ
eltls-14189	75	4	subheading	subheade	VERB
eltls-14189	75	5	together	together	ADV
eltls-14189	75	6	can	can	AUX
eltls-14189	75	7	contain	contain	VERB
eltls-14189	75	8	a	a	DET
eltls-14189	75	9	longer	long	ADJ
eltls-14189	75	10	message	message	NOUN
eltls-14189	75	11	.	.	PUNCT
eltls-14189	76	1	the	the	DET
eltls-14189	76	2	subheading	subheading	NOUN
eltls-14189	76	3	usually	usually	ADV
eltls-14189	76	4	spells	spell	VERB
eltls-14189	76	5	out	out	ADP
eltls-14189	76	6	or	or	CCONJ
eltls-14189	76	7	elaborates	elaborate	VERB
eltls-14189	76	8	the	the	DET
eltls-14189	76	9	promise	promise	NOUN
eltls-14189	76	10	made	make	VERB
eltls-14189	76	11	in	in	ADP
eltls-14189	76	12	the	the	DET
eltls-14189	76	13	headline	headline	NOUN
eltls-14189	76	14	or	or	CCONJ
eltls-14189	76	15	it	it	PRON
eltls-14189	76	16	stresses	stress	VERB
eltls-14189	76	17	on	on	ADP
eltls-14189	76	18	the	the	DET
eltls-14189	76	19	product	product	NOUN
eltls-14189	76	20	’s	’s	PART
eltls-14189	76	21	unique	unique	ADJ
eltls-14189	76	22	features	feature	NOUN
eltls-14189	76	23	.	.	PUNCT
eltls-14189	77	1	the	the	DET
eltls-14189	77	2	subtitle	subtitle	NOUN
eltls-14189	77	3	is	be	AUX
eltls-14189	77	4	typed	type	VERB
eltls-14189	77	5	in	in	ADP
eltls-14189	77	6	a	a	DET
eltls-14189	77	7	smaller	small	ADJ
eltls-14189	77	8	font	font	NOUN
eltls-14189	77	9	or	or	CCONJ
eltls-14189	77	10	another	another	DET
eltls-14189	77	11	color	color	NOUN
eltls-14189	77	12	.	.	PUNCT
eltls-14189	78	1	at	at	ADP
eltls-14189	78	2	the	the	DET
eltls-14189	78	3	same	same	ADJ
eltls-14189	78	4	time	time	NOUN
eltls-14189	78	5	,	,	PUNCT
eltls-14189	78	6	it	it	PRON
eltls-14189	78	7	makes	make	VERB
eltls-14189	78	8	a	a	DET
eltls-14189	78	9	transition	transition	NOUN
eltls-14189	78	10	to	to	ADP
eltls-14189	78	11	the	the	DET
eltls-14189	78	12	main	main	ADJ
eltls-14189	78	13	text	text	NOUN
eltls-14189	78	14	and	and	CCONJ
eltls-14189	78	15	performs	perform	VERB
eltls-14189	78	16	the	the	DET
eltls-14189	78	17	role	role	NOUN
eltls-14189	78	18	of	of	ADP
eltls-14189	78	19	commercial	commercial	ADJ
eltls-14189	78	20	motivation	motivation	NOUN
eltls-14189	78	21	.	.	PUNCT
eltls-14189	79	1	according	accord	VERB
eltls-14189	79	2	to	to	ADP
eltls-14189	79	3	zh	zh	PROPN
eltls-14189	79	4	.	.	PUNCT
eltls-14189	80	1	g.	g.	PROPN
eltls-14189	80	2	popova	popova	PROPN
eltls-14189	80	3	,	,	PUNCT
eltls-14189	80	4	“	"	PUNCT
eltls-14189	80	5	the	the	DET
eltls-14189	80	6	subtitle	subtitle	NOUN
eltls-14189	80	7	acts	act	VERB
eltls-14189	80	8	as	as	ADP
eltls-14189	80	9	a	a	DET
eltls-14189	80	10	bridge	bridge	NOUN
eltls-14189	80	11	between	between	ADP
eltls-14189	80	12	the	the	DET
eltls-14189	80	13	title	title	NOUN
eltls-14189	80	14	and	and	CCONJ
eltls-14189	80	15	the	the	DET
eltls-14189	80	16	main	main	ADJ
eltls-14189	80	17	text	text	NOUN
eltls-14189	80	18	.	.	PUNCT
eltls-14189	81	1	if	if	SCONJ
eltls-14189	81	2	the	the	DET
eltls-14189	81	3	client	client	NOUN
eltls-14189	81	4	is	be	AUX
eltls-14189	81	5	interested	interested	ADJ
eltls-14189	81	6	in	in	ADP
eltls-14189	81	7	the	the	DET
eltls-14189	81	8	title	title	NOUN
eltls-14189	81	9	,	,	PUNCT
eltls-14189	81	10	then	then	ADV
eltls-14189	81	11	the	the	DET
eltls-14189	81	12	subtitle	subtitle	NOUN
eltls-14189	81	13	gives	give	VERB
eltls-14189	81	14	one	one	NUM
eltls-14189	81	15	more	more	ADJ
eltls-14189	81	16	chance	chance	NOUN
eltls-14189	81	17	attract	attract	VERB
eltls-14189	81	18	him	he	PRON
eltls-14189	81	19	to	to	PART
eltls-14189	81	20	buy	buy	VERB
eltls-14189	81	21	.	.	PUNCT
eltls-14189	82	1	in	in	ADP
eltls-14189	82	2	other	other	ADJ
eltls-14189	82	3	words	word	NOUN
eltls-14189	82	4	,	,	PUNCT
eltls-14189	82	5	the	the	DET
eltls-14189	82	6	subtitle	subtitle	NOUN
eltls-14189	82	7	is	be	AUX
eltls-14189	82	8	given	give	VERB
eltls-14189	82	9	more	more	ADJ
eltls-14189	82	10	influencing	influence	VERB
eltls-14189	82	11	function	function	NOUN
eltls-14189	82	12	[	[	X
eltls-14189	82	13	11	11	NUM
eltls-14189	82	14	]	]	SYM
eltls-14189	82	15	.	.	PUNCT
eltls-14189	83	1	3	3	X
eltls-14189	83	2	)	)	PUNCT
eltls-14189	83	3	drawings	drawing	NOUN
eltls-14189	83	4	and	and	CCONJ
eltls-14189	83	5	photos	photo	NOUN
eltls-14189	83	6	they	they	PRON
eltls-14189	83	7	are	be	AUX
eltls-14189	83	8	among	among	ADP
eltls-14189	83	9	the	the	DET
eltls-14189	83	10	important	important	ADJ
eltls-14189	83	11	elements	element	NOUN
eltls-14189	83	12	in	in	ADP
eltls-14189	83	13	the	the	DET
eltls-14189	83	14	composition	composition	NOUN
eltls-14189	83	15	of	of	ADP
eltls-14189	83	16	the	the	DET
eltls-14189	83	17	advertisements	advertisement	NOUN
eltls-14189	83	18	.	.	PUNCT
eltls-14189	84	1	they	they	PRON
eltls-14189	84	2	are	be	AUX
eltls-14189	84	3	considered	consider	VERB
eltls-14189	84	4	one	one	NUM
eltls-14189	84	5	of	of	ADP
eltls-14189	84	6	the	the	DET
eltls-14189	84	7	most	most	ADV
eltls-14189	84	8	important	important	ADJ
eltls-14189	84	9	means	mean	NOUN
eltls-14189	84	10	of	of	ADP
eltls-14189	84	11	conveying	convey	VERB
eltls-14189	84	12	the	the	DET
eltls-14189	84	13	ideas	idea	NOUN
eltls-14189	84	14	and	and	CCONJ
eltls-14189	84	15	information	information	NOUN
eltls-14189	84	16	present	present	ADJ
eltls-14189	84	17	in	in	ADP
eltls-14189	84	18	the	the	DET
eltls-14189	84	19	advertisement	advertisement	NOUN
eltls-14189	84	20	to	to	ADP
eltls-14189	84	21	the	the	DET
eltls-14189	84	22	readers	reader	NOUN
eltls-14189	84	23	and	and	CCONJ
eltls-14189	84	24	viewers	viewer	NOUN
eltls-14189	84	25	.	.	PUNCT
eltls-14189	85	1	they	they	PRON
eltls-14189	85	2	are	be	AUX
eltls-14189	85	3	more	more	ADV
eltls-14189	85	4	immersive	immersive	ADJ
eltls-14189	85	5	than	than	ADP
eltls-14189	85	6	words	word	NOUN
eltls-14189	85	7	or	or	CCONJ
eltls-14189	85	8	sentences	sentence	NOUN
eltls-14189	85	9	,	,	PUNCT
eltls-14189	85	10	as	as	SCONJ
eltls-14189	85	11	they	they	PRON
eltls-14189	85	12	greatly	greatly	ADV
eltls-14189	85	13	interest	interest	VERB
eltls-14189	85	14	the	the	DET
eltls-14189	85	15	audience	audience	NOUN
eltls-14189	85	16	and	and	CCONJ
eltls-14189	85	17	help	help	VERB
eltls-14189	85	18	them	they	PRON
eltls-14189	85	19	understand	understand	VERB
eltls-14189	85	20	,	,	PUNCT
eltls-14189	85	21	remember	remember	VERB
eltls-14189	85	22	and	and	CCONJ
eltls-14189	85	23	believe	believe	VERB
eltls-14189	85	24	the	the	DET
eltls-14189	85	25	content	content	NOUN
eltls-14189	85	26	of	of	ADP
eltls-14189	85	27	the	the	DET
eltls-14189	85	28	advertisement	advertisement	NOUN
eltls-14189	85	29	,	,	PUNCT
eltls-14189	85	30	and	and	CCONJ
eltls-14189	85	31	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-14189	85	32	english	english	ADJ
eltls-14189	85	33	language	language	NOUN
eltls-14189	85	34	teaching	teaching	NOUN
eltls-14189	85	35	and	and	CCONJ
eltls-14189	85	36	linguistics	linguistic	NOUN
eltls-14189	85	37	studies	study	NOUN
eltls-14189	85	38	vol	vol	NOUN
eltls-14189	85	39	.	.	PROPN
eltls-14189	86	1	5	5	NUM
eltls-14189	86	2	,	,	PUNCT
eltls-14189	86	3	no	no	INTJ
eltls-14189	86	4	.	.	NOUN
eltls-14189	86	5	2	2	NUM
eltls-14189	86	6	,	,	PUNCT
eltls-14189	86	7	2023	2023	NUM
eltls-14189	86	8	5	5	NUM
eltls-14189	86	9	published	publish	VERB
eltls-14189	86	10	by	by	ADP
eltls-14189	86	11	scholink	scholink	PROPN
eltls-14189	86	12	inc	inc	PROPN
eltls-14189	86	13	.	.	PUNCT
eltls-14189	87	1	this	this	PRON
eltls-14189	87	2	should	should	AUX
eltls-14189	87	3	include	include	VERB
eltls-14189	87	4	graphics	graphic	NOUN
eltls-14189	87	5	and	and	CCONJ
eltls-14189	87	6	pictures	picture	NOUN
eltls-14189	87	7	something	something	PRON
eltls-14189	87	8	from	from	ADP
eltls-14189	87	9	creativity	creativity	NOUN
eltls-14189	87	10	,	,	PUNCT
eltls-14189	87	11	ingenuity	ingenuity	NOUN
eltls-14189	87	12	,	,	PUNCT
eltls-14189	87	13	and	and	CCONJ
eltls-14189	87	14	expression	expression	NOUN
eltls-14189	87	15	of	of	ADP
eltls-14189	87	16	modesty	modesty	NOUN
eltls-14189	87	17	are	be	AUX
eltls-14189	87	18	part	part	NOUN
eltls-14189	87	19	of	of	ADP
eltls-14189	87	20	the	the	DET
eltls-14189	87	21	advertising	advertising	NOUN
eltls-14189	87	22	content	content	NOUN
eltls-14189	87	23	and	and	CCONJ
eltls-14189	87	24	are	be	AUX
eltls-14189	87	25	appropriate	appropriate	ADJ
eltls-14189	87	26	with	with	ADP
eltls-14189	87	27	the	the	DET
eltls-14189	87	28	words	word	NOUN
eltls-14189	87	29	and	and	CCONJ
eltls-14189	87	30	sentences	sentence	NOUN
eltls-14189	87	31	formulated	formulate	VERB
eltls-14189	87	32	in	in	ADP
eltls-14189	87	33	the	the	DET
eltls-14189	87	34	advertisement	advertisement	NOUN
eltls-14189	87	35	.	.	PUNCT
eltls-14189	88	1	some	some	DET
eltls-14189	88	2	studies	study	NOUN
eltls-14189	88	3	have	have	AUX
eltls-14189	88	4	shown	show	VERB
eltls-14189	88	5	that	that	SCONJ
eltls-14189	88	6	photographs	photograph	NOUN
eltls-14189	88	7	are	be	AUX
eltls-14189	88	8	more	more	ADV
eltls-14189	88	9	attractive	attractive	ADJ
eltls-14189	88	10	than	than	ADP
eltls-14189	88	11	drawings	drawing	NOUN
eltls-14189	88	12	.	.	PUNCT
eltls-14189	89	1	because	because	SCONJ
eltls-14189	89	2	it	it	PRON
eltls-14189	89	3	is	be	AUX
eltls-14189	89	4	more	more	ADV
eltls-14189	89	5	realistic	realistic	ADJ
eltls-14189	89	6	and	and	CCONJ
eltls-14189	89	7	expressive	expressive	ADJ
eltls-14189	89	8	of	of	ADP
eltls-14189	89	9	the	the	DET
eltls-14189	89	10	event	event	NOUN
eltls-14189	89	11	,	,	PUNCT
eltls-14189	89	12	such	such	ADJ
eltls-14189	89	13	as	as	ADP
eltls-14189	89	14	:	:	PUNCT
eltls-14189	89	15	a	a	DET
eltls-14189	89	16	picture	picture	NOUN
eltls-14189	89	17	of	of	ADP
eltls-14189	89	18	a	a	DET
eltls-14189	89	19	woman	woman	NOUN
eltls-14189	89	20	's	's	PART
eltls-14189	89	21	face	face	NOUN
eltls-14189	89	22	before	before	ADP
eltls-14189	89	23	using	use	VERB
eltls-14189	89	24	the	the	DET
eltls-14189	89	25	product	product	NOUN
eltls-14189	89	26	and	and	CCONJ
eltls-14189	89	27	her	her	PRON
eltls-14189	89	28	image	image	NOUN
eltls-14189	89	29	after	after	ADP
eltls-14189	89	30	using	use	VERB
eltls-14189	89	31	the	the	DET
eltls-14189	89	32	product	product	NOUN
eltls-14189	89	33	for	for	ADP
eltls-14189	89	34	a	a	DET
eltls-14189	89	35	period	period	NOUN
eltls-14189	89	36	of	of	ADP
eltls-14189	89	37	time	time	NOUN
eltls-14189	89	38	.	.	PUNCT
eltls-14189	90	1	likewise	likewise	ADV
eltls-14189	90	2	,	,	PUNCT
eltls-14189	90	3	pictures	picture	NOUN
eltls-14189	90	4	and	and	CCONJ
eltls-14189	90	5	drawings	drawing	NOUN
eltls-14189	90	6	are	be	AUX
eltls-14189	90	7	considered	consider	VERB
eltls-14189	90	8	a	a	DET
eltls-14189	90	9	factor	factor	NOUN
eltls-14189	90	10	of	of	ADP
eltls-14189	90	11	influence	influence	NOUN
eltls-14189	90	12	and	and	CCONJ
eltls-14189	90	13	persuasion	persuasion	NOUN
eltls-14189	90	14	,	,	PUNCT
eltls-14189	90	15	especially	especially	ADV
eltls-14189	90	16	if	if	SCONJ
eltls-14189	90	17	pictures	picture	NOUN
eltls-14189	90	18	of	of	ADP
eltls-14189	90	19	celebrities	celebrity	NOUN
eltls-14189	90	20	,	,	PUNCT
eltls-14189	90	21	art	art	NOUN
eltls-14189	90	22	,	,	PUNCT
eltls-14189	90	23	sports	sport	NOUN
eltls-14189	90	24	,	,	PUNCT
eltls-14189	90	25	and	and	CCONJ
eltls-14189	90	26	politics	politic	NOUN
eltls-14189	90	27	are	be	AUX
eltls-14189	90	28	used	use	VERB
eltls-14189	90	29	,	,	PUNCT
eltls-14189	90	30	for	for	ADP
eltls-14189	90	31	example	example	NOUN
eltls-14189	90	32	.	.	PUNCT
eltls-14189	91	1	she	she	PRON
eltls-14189	91	2	drinks	drink	VERB
eltls-14189	91	3	tea	tea	NOUN
eltls-14189	91	4	better	well	ADV
eltls-14189	91	5	than	than	ADP
eltls-14189	91	6	her	her	PRON
eltls-14189	91	7	image	image	NOUN
eltls-14189	91	8	while	while	SCONJ
eltls-14189	91	9	placing	place	VERB
eltls-14189	91	10	a	a	DET
eltls-14189	91	11	cup	cup	NOUN
eltls-14189	91	12	of	of	ADP
eltls-14189	91	13	tea	tea	NOUN
eltls-14189	91	14	in	in	ADP
eltls-14189	91	15	front	front	NOUN
eltls-14189	91	16	of	of	ADP
eltls-14189	91	17	her	she	PRON
eltls-14189	91	18	,	,	PUNCT
eltls-14189	91	19	and	and	CCONJ
eltls-14189	91	20	whatever	whatever	PRON
eltls-14189	91	21	the	the	DET
eltls-14189	91	22	matter	matter	NOUN
eltls-14189	91	23	is	be	AUX
eltls-14189	91	24	,	,	PUNCT
eltls-14189	91	25	the	the	DET
eltls-14189	91	26	images	image	NOUN
eltls-14189	91	27	and	and	CCONJ
eltls-14189	91	28	graphics	graphic	NOUN
eltls-14189	91	29	in	in	ADP
eltls-14189	91	30	the	the	DET
eltls-14189	91	31	advertisement	advertisement	NOUN
eltls-14189	91	32	are	be	AUX
eltls-14189	91	33	subject	subject	ADJ
eltls-14189	91	34	to	to	ADP
eltls-14189	91	35	several	several	ADJ
eltls-14189	91	36	factors	factor	NOUN
eltls-14189	91	37	,	,	PUNCT
eltls-14189	91	38	including	include	VERB
eltls-14189	91	39	:	:	PUNCT
eltls-14189	91	40	a	a	X
eltls-14189	91	41	)	)	PUNCT
eltls-14189	91	42	factors	factor	NOUN
eltls-14189	91	43	related	relate	VERB
eltls-14189	91	44	to	to	ADP
eltls-14189	91	45	the	the	DET
eltls-14189	91	46	publications	publication	NOUN
eltls-14189	91	47	:	:	PUNCT
eltls-14189	91	48	in	in	ADP
eltls-14189	91	49	the	the	DET
eltls-14189	91	50	case	case	NOUN
eltls-14189	91	51	of	of	ADP
eltls-14189	91	52	publishing	publish	VERB
eltls-14189	91	53	the	the	DET
eltls-14189	91	54	advertisement	advertisement	NOUN
eltls-14189	91	55	in	in	ADP
eltls-14189	91	56	newspapers	newspaper	NOUN
eltls-14189	91	57	or	or	CCONJ
eltls-14189	91	58	magazines	magazine	NOUN
eltls-14189	91	59	,	,	PUNCT
eltls-14189	91	60	the	the	DET
eltls-14189	91	61	method	method	NOUN
eltls-14189	91	62	of	of	ADP
eltls-14189	91	63	printing	printing	NOUN
eltls-14189	91	64	and	and	CCONJ
eltls-14189	91	65	the	the	DET
eltls-14189	91	66	possibility	possibility	NOUN
eltls-14189	91	67	of	of	ADP
eltls-14189	91	68	using	use	VERB
eltls-14189	91	69	colors	color	NOUN
eltls-14189	91	70	affect	affect	VERB
eltls-14189	91	71	that	that	PRON
eltls-14189	91	72	.	.	PUNCT
eltls-14189	92	1	the	the	DET
eltls-14189	92	2	type	type	NOUN
eltls-14189	92	3	of	of	ADP
eltls-14189	92	4	printing	printing	NOUN
eltls-14189	92	5	allows	allow	VERB
eltls-14189	92	6	better	well	ADJ
eltls-14189	92	7	use	use	NOUN
eltls-14189	92	8	of	of	ADP
eltls-14189	92	9	photographs	photograph	NOUN
eltls-14189	92	10	.	.	PUNCT
eltls-14189	93	1	if	if	SCONJ
eltls-14189	93	2	the	the	DET
eltls-14189	93	3	printing	printing	NOUN
eltls-14189	93	4	is	be	AUX
eltls-14189	93	5	poor	poor	ADJ
eltls-14189	93	6	,	,	PUNCT
eltls-14189	93	7	it	it	PRON
eltls-14189	93	8	is	be	AUX
eltls-14189	93	9	better	well	ADJ
eltls-14189	93	10	to	to	PART
eltls-14189	93	11	use	use	VERB
eltls-14189	93	12	the	the	DET
eltls-14189	93	13	drawings	drawing	NOUN
eltls-14189	93	14	.	.	PUNCT
eltls-14189	94	1	b	b	X
eltls-14189	94	2	)	)	PUNCT
eltls-14189	94	3	factors	factor	NOUN
eltls-14189	94	4	related	relate	VERB
eltls-14189	94	5	to	to	ADP
eltls-14189	94	6	the	the	DET
eltls-14189	94	7	purpose	purpose	NOUN
eltls-14189	94	8	of	of	ADP
eltls-14189	94	9	the	the	DET
eltls-14189	94	10	image	image	NOUN
eltls-14189	94	11	:	:	PUNCT
eltls-14189	94	12	if	if	SCONJ
eltls-14189	94	13	the	the	DET
eltls-14189	94	14	aim	aim	NOUN
eltls-14189	94	15	of	of	ADP
eltls-14189	94	16	the	the	DET
eltls-14189	94	17	image	image	NOUN
eltls-14189	94	18	is	be	AUX
eltls-14189	94	19	to	to	PART
eltls-14189	94	20	convince	convince	VERB
eltls-14189	94	21	the	the	DET
eltls-14189	94	22	readers	reader	NOUN
eltls-14189	94	23	or	or	CCONJ
eltls-14189	94	24	attract	attract	VERB
eltls-14189	94	25	their	their	PRON
eltls-14189	94	26	attention	attention	NOUN
eltls-14189	94	27	,	,	PUNCT
eltls-14189	94	28	then	then	ADV
eltls-14189	94	29	it	it	PRON
eltls-14189	94	30	is	be	AUX
eltls-14189	94	31	better	well	ADJ
eltls-14189	94	32	to	to	PART
eltls-14189	94	33	use	use	VERB
eltls-14189	94	34	the	the	DET
eltls-14189	94	35	images	image	NOUN
eltls-14189	94	36	,	,	PUNCT
eltls-14189	94	37	and	and	CCONJ
eltls-14189	94	38	if	if	SCONJ
eltls-14189	94	39	the	the	DET
eltls-14189	94	40	purpose	purpose	NOUN
eltls-14189	94	41	is	be	AUX
eltls-14189	94	42	to	to	PART
eltls-14189	94	43	make	make	VERB
eltls-14189	94	44	the	the	DET
eltls-14189	94	45	reader	reader	NOUN
eltls-14189	94	46	understand	understand	VERB
eltls-14189	94	47	to	to	PART
eltls-14189	94	48	awaken	awaken	VERB
eltls-14189	94	49	his	his	PRON
eltls-14189	94	50	memory	memory	NOUN
eltls-14189	94	51	,	,	PUNCT
eltls-14189	94	52	it	it	PRON
eltls-14189	94	53	is	be	AUX
eltls-14189	94	54	better	well	ADJ
eltls-14189	94	55	to	to	PART
eltls-14189	94	56	use	use	VERB
eltls-14189	94	57	drawings	drawing	NOUN
eltls-14189	94	58	.	.	PUNCT
eltls-14189	95	1	c	c	X
eltls-14189	95	2	)	)	PUNCT
eltls-14189	95	3	factors	factor	NOUN
eltls-14189	95	4	related	relate	VERB
eltls-14189	95	5	to	to	ADP
eltls-14189	95	6	the	the	DET
eltls-14189	95	7	subject	subject	NOUN
eltls-14189	95	8	of	of	ADP
eltls-14189	95	9	the	the	DET
eltls-14189	95	10	image	image	NOUN
eltls-14189	95	11	:	:	PUNCT
eltls-14189	95	12	if	if	SCONJ
eltls-14189	95	13	it	it	PRON
eltls-14189	95	14	is	be	AUX
eltls-14189	95	15	pictures	picture	NOUN
eltls-14189	95	16	of	of	ADP
eltls-14189	95	17	birds	bird	NOUN
eltls-14189	95	18	,	,	PUNCT
eltls-14189	95	19	it	it	PRON
eltls-14189	95	20	is	be	AUX
eltls-14189	95	21	better	well	ADJ
eltls-14189	95	22	to	to	PART
eltls-14189	95	23	use	use	VERB
eltls-14189	95	24	photographs	photograph	NOUN
eltls-14189	95	25	,	,	PUNCT
eltls-14189	95	26	but	but	CCONJ
eltls-14189	95	27	if	if	SCONJ
eltls-14189	95	28	the	the	DET
eltls-14189	95	29	subject	subject	NOUN
eltls-14189	95	30	is	be	AUX
eltls-14189	95	31	difficult	difficult	ADJ
eltls-14189	95	32	to	to	PART
eltls-14189	95	33	photograph	photograph	VERB
eltls-14189	95	34	,	,	PUNCT
eltls-14189	95	35	it	it	PRON
eltls-14189	95	36	is	be	AUX
eltls-14189	95	37	preferable	preferable	ADJ
eltls-14189	95	38	to	to	PART
eltls-14189	95	39	use	use	VERB
eltls-14189	95	40	drawings	drawing	NOUN
eltls-14189	95	41	.	.	PUNCT
eltls-14189	96	1	d	d	X
eltls-14189	96	2	)	)	PUNCT
eltls-14189	96	3	factors	factor	NOUN
eltls-14189	96	4	related	relate	VERB
eltls-14189	96	5	to	to	ADP
eltls-14189	96	6	the	the	DET
eltls-14189	96	7	output	output	NOUN
eltls-14189	96	8	of	of	ADP
eltls-14189	96	9	the	the	DET
eltls-14189	96	10	image	image	NOUN
eltls-14189	96	11	:	:	PUNCT
eltls-14189	96	12	the	the	DET
eltls-14189	96	13	nature	nature	NOUN
eltls-14189	96	14	of	of	ADP
eltls-14189	96	15	the	the	DET
eltls-14189	96	16	photographic	photographic	ADJ
eltls-14189	96	17	image	image	NOUN
eltls-14189	96	18	adapts	adapt	VERB
eltls-14189	96	19	to	to	ADP
eltls-14189	96	20	advertising	advertising	NOUN
eltls-14189	96	21	is	be	AUX
eltls-14189	96	22	better	well	ADJ
eltls-14189	96	23	than	than	ADP
eltls-14189	96	24	drawings	drawing	NOUN
eltls-14189	96	25	.	.	PUNCT
eltls-14189	97	1	the	the	DET
eltls-14189	97	2	benefits	benefit	NOUN
eltls-14189	97	3	of	of	ADP
eltls-14189	97	4	pictures	picture	NOUN
eltls-14189	97	5	1	1	NUM
eltls-14189	97	6	)	)	PUNCT
eltls-14189	97	7	it	it	PRON
eltls-14189	97	8	works	work	VERB
eltls-14189	97	9	to	to	PART
eltls-14189	97	10	fetch	fetch	VERB
eltls-14189	97	11	through	through	ADP
eltls-14189	97	12	excitement	excitement	NOUN
eltls-14189	97	13	and	and	CCONJ
eltls-14189	97	14	interest	interest	NOUN
eltls-14189	97	15	.	.	PUNCT
eltls-14189	98	1	2	2	X
eltls-14189	98	2	)	)	PUNCT
eltls-14189	98	3	expressing	express	VERB
eltls-14189	98	4	the	the	DET
eltls-14189	98	5	idea	idea	NOUN
eltls-14189	98	6	of	of	ADP
eltls-14189	98	7	advertising	advertising	NOUN
eltls-14189	98	8	speed	speed	NOUN
eltls-14189	98	9	beyond	beyond	ADP
eltls-14189	98	10	words	word	NOUN
eltls-14189	98	11	.	.	PUNCT
eltls-14189	99	1	3	3	X
eltls-14189	99	2	)	)	PUNCT
eltls-14189	99	3	the	the	DET
eltls-14189	99	4	ability	ability	NOUN
eltls-14189	99	5	to	to	PART
eltls-14189	99	6	excite	excite	VERB
eltls-14189	99	7	the	the	DET
eltls-14189	99	8	audience	audience	NOUN
eltls-14189	99	9	because	because	SCONJ
eltls-14189	99	10	of	of	ADP
eltls-14189	99	11	the	the	DET
eltls-14189	99	12	element	element	NOUN
eltls-14189	99	13	of	of	ADP
eltls-14189	99	14	seduction	seduction	NOUN
eltls-14189	99	15	because	because	SCONJ
eltls-14189	99	16	it	it	PRON
eltls-14189	99	17	plays	play	VERB
eltls-14189	99	18	the	the	DET
eltls-14189	99	19	role	role	NOUN
eltls-14189	99	20	of	of	ADP
eltls-14189	99	21	magnets	magnet	NOUN
eltls-14189	99	22	.	.	PUNCT
eltls-14189	100	1	4	4	X
eltls-14189	100	2	)	)	PUNCT
eltls-14189	100	3	the	the	DET
eltls-14189	100	4	possibility	possibility	NOUN
eltls-14189	100	5	of	of	ADP
eltls-14189	100	6	showing	show	VERB
eltls-14189	100	7	the	the	DET
eltls-14189	100	8	advantages	advantage	NOUN
eltls-14189	100	9	of	of	ADP
eltls-14189	100	10	the	the	DET
eltls-14189	100	11	commodity	commodity	NOUN
eltls-14189	100	12	and	and	CCONJ
eltls-14189	100	13	emphasizing	emphasize	VERB
eltls-14189	100	14	the	the	DET
eltls-14189	100	15	elements	element	NOUN
eltls-14189	100	16	of	of	ADP
eltls-14189	100	17	attraction	attraction	NOUN
eltls-14189	100	18	.	.	PUNCT
eltls-14189	101	1	5	5	X
eltls-14189	101	2	)	)	PUNCT
eltls-14189	101	3	the	the	DET
eltls-14189	101	4	possibility	possibility	NOUN
eltls-14189	101	5	of	of	ADP
eltls-14189	101	6	photographing	photograph	VERB
eltls-14189	101	7	the	the	DET
eltls-14189	101	8	practical	practical	ADJ
eltls-14189	101	9	reality	reality	NOUN
eltls-14189	101	10	of	of	ADP
eltls-14189	101	11	using	use	VERB
eltls-14189	101	12	the	the	DET
eltls-14189	101	13	commodity	commodity	NOUN
eltls-14189	101	14	.	.	PUNCT
eltls-14189	102	1	6	6	NUM
eltls-14189	102	2	)	)	PUNCT
eltls-14189	102	3	possibility	possibility	NOUN
eltls-14189	102	4	of	of	ADP
eltls-14189	102	5	clarification	clarification	NOUN
eltls-14189	102	6	of	of	ADP
eltls-14189	102	7	the	the	DET
eltls-14189	102	8	expected	expect	VERB
eltls-14189	102	9	characteristics	characteristic	NOUN
eltls-14189	102	10	and	and	CCONJ
eltls-14189	102	11	benefits	benefit	NOUN
eltls-14189	102	12	of	of	ADP
eltls-14189	102	13	the	the	DET
eltls-14189	102	14	commodity	commodity	NOUN
eltls-14189	102	15	.	.	PUNCT
eltls-14189	103	1	7	7	X
eltls-14189	103	2	)	)	PUNCT
eltls-14189	103	3	creating	create	VERB
eltls-14189	103	4	a	a	DET
eltls-14189	103	5	high	high	ADJ
eltls-14189	103	6	degree	degree	NOUN
eltls-14189	103	7	of	of	ADP
eltls-14189	103	8	memory	memory	NOUN
eltls-14189	103	9	and	and	CCONJ
eltls-14189	103	10	visualization	visualization	NOUN
eltls-14189	103	11	of	of	ADP
eltls-14189	103	12	the	the	DET
eltls-14189	103	13	commodity	commodity	NOUN
eltls-14189	103	14	by	by	ADP
eltls-14189	103	15	linking	link	VERB
eltls-14189	103	16	the	the	DET
eltls-14189	103	17	image	image	NOUN
eltls-14189	103	18	shown	show	VERB
eltls-14189	103	19	in	in	ADP
eltls-14189	103	20	the	the	DET
eltls-14189	103	21	advertisement	advertisement	NOUN
eltls-14189	103	22	to	to	ADP
eltls-14189	103	23	the	the	DET
eltls-14189	103	24	advertised	advertised	ADJ
eltls-14189	103	25	commodity	commodity	NOUN
eltls-14189	103	26	.	.	PUNCT
eltls-14189	104	1	8)	8)	NUM
eltls-14189	104	2	adding	add	VERB
eltls-14189	104	3	reality	reality	NOUN
eltls-14189	104	4	to	to	ADP
eltls-14189	104	5	the	the	DET
eltls-14189	104	6	advertisement	advertisement	NOUN
eltls-14189	104	7	by	by	ADP
eltls-14189	104	8	emphasizing	emphasize	VERB
eltls-14189	104	9	the	the	DET
eltls-14189	104	10	characteristics	characteristic	NOUN
eltls-14189	104	11	and	and	CCONJ
eltls-14189	104	12	characteristics	characteristic	NOUN
eltls-14189	104	13	of	of	ADP
eltls-14189	104	14	the	the	DET
eltls-14189	104	15	commodity	commodity	NOUN
eltls-14189	104	16	,	,	PUNCT
eltls-14189	104	17	and	and	CCONJ
eltls-14189	104	18	convincing	convince	VERB
eltls-14189	104	19	the	the	DET
eltls-14189	104	20	viewer	viewer	NOUN
eltls-14189	104	21	that	that	SCONJ
eltls-14189	104	22	it	it	PRON
eltls-14189	104	23	provides	provide	VERB
eltls-14189	104	24	him	he	PRON
eltls-14189	104	25	with	with	ADP
eltls-14189	104	26	correct	correct	ADJ
eltls-14189	104	27	information	information	NOUN
eltls-14189	104	28	far	far	ADV
eltls-14189	104	29	from	from	ADP
eltls-14189	104	30	by	by	ADP
eltls-14189	104	31	linking	link	VERB
eltls-14189	104	32	the	the	DET
eltls-14189	104	33	image	image	NOUN
eltls-14189	104	34	to	to	ADP
eltls-14189	104	35	how	how	SCONJ
eltls-14189	104	36	it	it	PRON
eltls-14189	104	37	is	be	AUX
eltls-14189	104	38	used	use	VERB
eltls-14189	104	39	according	accord	VERB
eltls-14189	104	40	to	to	ADP
eltls-14189	104	41	the	the	DET
eltls-14189	104	42	goal	goal	NOUN
eltls-14189	104	43	of	of	ADP
eltls-14189	104	44	exaggeration	exaggeration	NOUN
eltls-14189	104	45	.	.	PUNCT
eltls-14189	105	1	methods	method	NOUN
eltls-14189	105	2	of	of	ADP
eltls-14189	105	3	using	use	VERB
eltls-14189	105	4	the	the	DET
eltls-14189	105	5	image	image	NOUN
eltls-14189	105	6	in	in	ADP
eltls-14189	105	7	advertising	advertising	NOUN
eltls-14189	105	8	method	method	NOUN
eltls-14189	105	9	of	of	ADP
eltls-14189	105	10	focusing	focus	VERB
eltls-14189	105	11	on	on	ADP
eltls-14189	105	12	the	the	DET
eltls-14189	105	13	commodity	commodity	NOUN
eltls-14189	105	14	by	by	ADP
eltls-14189	105	15	displaying	display	VERB
eltls-14189	105	16	its	its	PRON
eltls-14189	105	17	image	image	NOUN
eltls-14189	105	18	.	.	PUNCT
eltls-14189	106	1	focus	focus	VERB
eltls-14189	106	2	on	on	ADP
eltls-14189	106	3	the	the	DET
eltls-14189	106	4	uses	use	NOUN
eltls-14189	106	5	of	of	ADP
eltls-14189	106	6	the	the	DET
eltls-14189	106	7	commodity	commodity	NOUN
eltls-14189	106	8	by	by	ADP
eltls-14189	106	9	depicting	depict	VERB
eltls-14189	106	10	how	how	SCONJ
eltls-14189	106	11	it	it	PRON
eltls-14189	106	12	is	be	AUX
eltls-14189	106	13	used	use	VERB
eltls-14189	106	14	.	.	PUNCT
eltls-14189	107	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-14189	107	2	english	english	PROPN
eltls-14189	107	3	language	language	NOUN
eltls-14189	107	4	teaching	teaching	NOUN
eltls-14189	107	5	and	and	CCONJ
eltls-14189	107	6	linguistics	linguistic	NOUN
eltls-14189	107	7	studies	study	NOUN
eltls-14189	107	8	vol	vol	NOUN
eltls-14189	107	9	.	.	PROPN
eltls-14189	108	1	5	5	NUM
eltls-14189	108	2	,	,	PUNCT
eltls-14189	108	3	no	no	INTJ
eltls-14189	108	4	.	.	NOUN
eltls-14189	108	5	2	2	NUM
eltls-14189	108	6	,	,	PUNCT
eltls-14189	108	7	2023	2023	NUM
eltls-14189	108	8	6	6	NUM
eltls-14189	108	9	published	publish	VERB
eltls-14189	108	10	by	by	ADP
eltls-14189	108	11	scholink	scholink	PROPN
eltls-14189	108	12	inc	inc	PROPN
eltls-14189	108	13	.	.	PROPN
eltls-14189	108	14			PUNCT
eltls-14189	109	1	the	the	DET
eltls-14189	109	2	method	method	NOUN
eltls-14189	109	3	of	of	ADP
eltls-14189	109	4	humanizing	humanize	VERB
eltls-14189	109	5	the	the	DET
eltls-14189	109	6	commodity	commodity	NOUN
eltls-14189	109	7	by	by	ADP
eltls-14189	109	8	photographing	photograph	VERB
eltls-14189	109	9	it	it	PRON
eltls-14189	109	10	with	with	ADP
eltls-14189	109	11	a	a	DET
eltls-14189	109	12	group	group	NOUN
eltls-14189	109	13	of	of	ADP
eltls-14189	109	14	people	people	NOUN
eltls-14189	109	15	.	.	PUNCT
eltls-14189	110	1			X
eltls-14189	110	2	the	the	DET
eltls-14189	110	3	method	method	NOUN
eltls-14189	110	4	of	of	ADP
eltls-14189	110	5	displaying	display	VERB
eltls-14189	110	6	the	the	DET
eltls-14189	110	7	negative	negative	ADJ
eltls-14189	110	8	and	and	CCONJ
eltls-14189	110	9	positive	positive	ADJ
eltls-14189	110	10	side	side	NOUN
eltls-14189	110	11	resulting	result	VERB
eltls-14189	110	12	from	from	ADP
eltls-14189	110	13	the	the	DET
eltls-14189	110	14	use	use	NOUN
eltls-14189	110	15	of	of	ADP
eltls-14189	110	16	the	the	DET
eltls-14189	110	17	commodity	commodity	NOUN
eltls-14189	110	18	by	by	ADP
eltls-14189	110	19	photographing	photograph	VERB
eltls-14189	110	20	the	the	DET
eltls-14189	110	21	two	two	NUM
eltls-14189	110	22	cases	case	NOUN
eltls-14189	110	23	[	[	X
eltls-14189	110	24	12	12	NUM
eltls-14189	110	25	]	]	PUNCT
eltls-14189	110	26	.	.	PUNCT
eltls-14189	111	1			PUNCT
eltls-14189	111	2	the	the	DET
eltls-14189	111	3	method	method	NOUN
eltls-14189	111	4	of	of	ADP
eltls-14189	111	5	amplifying	amplify	VERB
eltls-14189	111	6	the	the	DET
eltls-14189	111	7	arguments	argument	NOUN
eltls-14189	111	8	and	and	CCONJ
eltls-14189	111	9	evidence	evidence	NOUN
eltls-14189	111	10	to	to	PART
eltls-14189	111	11	help	help	VERB
eltls-14189	111	12	and	and	CCONJ
eltls-14189	111	13	confirm	confirm	VERB
eltls-14189	111	14	the	the	DET
eltls-14189	111	15	success	success	NOUN
eltls-14189	111	16	item	item	NOUN
eltls-14189	111	17	.	.	PUNCT
eltls-14189	112	1			PRON
eltls-14189	112	2	view	view	VERB
eltls-14189	112	3	some	some	DET
eltls-14189	112	4	details	detail	NOUN
eltls-14189	112	5	and	and	CCONJ
eltls-14189	112	6	features	feature	NOUN
eltls-14189	112	7	of	of	ADP
eltls-14189	112	8	the	the	DET
eltls-14189	112	9	goods	good	NOUN
eltls-14189	112	10	comparison	comparison	NOUN
eltls-14189	112	11	and	and	CCONJ
eltls-14189	112	12	comparison	comparison	NOUN
eltls-14189	112	13	by	by	ADP
eltls-14189	112	14	displaying	display	VERB
eltls-14189	112	15	drawings	drawing	NOUN
eltls-14189	112	16	or	or	CCONJ
eltls-14189	112	17	pictures	picture	NOUN
eltls-14189	112	18	of	of	ADP
eltls-14189	112	19	similar	similar	ADJ
eltls-14189	112	20	goods	good	NOUN
eltls-14189	112	21	.	.	PUNCT
eltls-14189	113	1			X
eltls-14189	113	2	show	show	VERB
eltls-14189	113	3	intangible	intangible	ADJ
eltls-14189	113	4	properties	property	NOUN
eltls-14189	113	5			NOUN
eltls-14189	113	6	display	display	VERB
eltls-14189	113	7	the	the	DET
eltls-14189	113	8	commercial	commercial	ADJ
eltls-14189	113	9	character	character	NOUN
eltls-14189	113	10	by	by	ADP
eltls-14189	113	11	photographing	photograph	VERB
eltls-14189	113	12	the	the	DET
eltls-14189	113	13	trademark	trademark	NOUN
eltls-14189	113	14	of	of	ADP
eltls-14189	113	15	the	the	DET
eltls-14189	113	16	commodity	commodity	NOUN
eltls-14189	113	17	4	4	NUM
eltls-14189	113	18	)	)	PUNCT
eltls-14189	113	19	movement	movement	NOUN
eltls-14189	113	20	and	and	CCONJ
eltls-14189	113	21	colors	color	NOUN
eltls-14189	113	22	:	:	PUNCT
eltls-14189	113	23	color	color	NOUN
eltls-14189	113	24	is	be	AUX
eltls-14189	113	25	considered	consider	VERB
eltls-14189	113	26	an	an	DET
eltls-14189	113	27	essential	essential	ADJ
eltls-14189	113	28	element	element	NOUN
eltls-14189	113	29	in	in	ADP
eltls-14189	113	30	attracting	attract	VERB
eltls-14189	113	31	the	the	DET
eltls-14189	113	32	eye	eye	NOUN
eltls-14189	113	33	,	,	PUNCT
eltls-14189	113	34	as	as	SCONJ
eltls-14189	113	35	it	it	PRON
eltls-14189	113	36	affects	affect	VERB
eltls-14189	113	37	the	the	DET
eltls-14189	113	38	reader	reader	NOUN
eltls-14189	113	39	and	and	CCONJ
eltls-14189	113	40	the	the	DET
eltls-14189	113	41	viewer	viewer	NOUN
eltls-14189	113	42	through	through	ADP
eltls-14189	113	43	its	its	PRON
eltls-14189	113	44	various	various	ADJ
eltls-14189	113	45	elements	element	NOUN
eltls-14189	113	46	represented	represent	VERB
eltls-14189	113	47	in	in	ADP
eltls-14189	113	48	:	:	PUNCT
eltls-14189	113	49	its	its	PRON
eltls-14189	113	50	intensity	intensity	NOUN
eltls-14189	113	51	,	,	PUNCT
eltls-14189	113	52	its	its	PRON
eltls-14189	113	53	light	light	NOUN
eltls-14189	113	54	spectrum	spectrum	NOUN
eltls-14189	113	55	,	,	PUNCT
eltls-14189	113	56	its	its	PRON
eltls-14189	113	57	degree	degree	NOUN
eltls-14189	113	58	of	of	ADP
eltls-14189	113	59	saturation	saturation	NOUN
eltls-14189	113	60	,	,	PUNCT
eltls-14189	113	61	the	the	DET
eltls-14189	113	62	space	space	NOUN
eltls-14189	113	63	it	it	PRON
eltls-14189	113	64	occupies	occupy	VERB
eltls-14189	113	65	,	,	PUNCT
eltls-14189	113	66	and	and	CCONJ
eltls-14189	113	67	its	its	PRON
eltls-14189	113	68	degree	degree	NOUN
eltls-14189	113	69	of	of	ADP
eltls-14189	113	70	contrast	contrast	NOUN
eltls-14189	113	71	.	.	PUNCT
eltls-14189	114	1	we	we	PRON
eltls-14189	114	2	find	find	VERB
eltls-14189	114	3	that	that	SCONJ
eltls-14189	114	4	the	the	DET
eltls-14189	114	5	colored	colored	ADJ
eltls-14189	114	6	advertisement	advertisement	NOUN
eltls-14189	114	7	attracts	attract	VERB
eltls-14189	114	8	more	more	ADJ
eltls-14189	114	9	than	than	ADP
eltls-14189	114	10	the	the	DET
eltls-14189	114	11	advertisement	advertisement	NOUN
eltls-14189	114	12	that	that	PRON
eltls-14189	114	13	contains	contain	VERB
eltls-14189	114	14	only	only	ADV
eltls-14189	114	15	black	black	ADJ
eltls-14189	114	16	and	and	CCONJ
eltls-14189	114	17	white	white	ADJ
eltls-14189	114	18	.	.	PUNCT
eltls-14189	115	1	the	the	DET
eltls-14189	115	2	presence	presence	NOUN
eltls-14189	115	3	of	of	ADP
eltls-14189	115	4	red	red	NOUN
eltls-14189	115	5	next	next	ADV
eltls-14189	115	6	to	to	ADP
eltls-14189	115	7	yellow	yellow	ADJ
eltls-14189	115	8	increases	increase	NOUN
eltls-14189	115	9	the	the	DET
eltls-14189	115	10	intensity	intensity	NOUN
eltls-14189	115	11	of	of	ADP
eltls-14189	115	12	greenness	greenness	NOUN
eltls-14189	115	13	,	,	PUNCT
eltls-14189	115	14	and	and	CCONJ
eltls-14189	115	15	writing	write	VERB
eltls-14189	115	16	on	on	ADP
eltls-14189	115	17	a	a	DET
eltls-14189	115	18	black	black	ADJ
eltls-14189	115	19	ground	ground	NOUN
eltls-14189	115	20	with	with	ADP
eltls-14189	115	21	a	a	DET
eltls-14189	115	22	white	white	ADJ
eltls-14189	115	23	line	line	NOUN
eltls-14189	115	24	makes	make	VERB
eltls-14189	115	25	it	it	PRON
eltls-14189	115	26	clearer	clear	ADJ
eltls-14189	115	27	and	and	CCONJ
eltls-14189	115	28	gives	give	VERB
eltls-14189	115	29	more	more	ADJ
eltls-14189	115	30	vision	vision	NOUN
eltls-14189	115	31	,	,	PUNCT
eltls-14189	115	32	in	in	ADP
eltls-14189	115	33	addition	addition	NOUN
eltls-14189	115	34	to	to	ADP
eltls-14189	115	35	the	the	DET
eltls-14189	115	36	colors	color	NOUN
eltls-14189	115	37	clarifying	clarify	VERB
eltls-14189	115	38	vision	vision	NOUN
eltls-14189	115	39	and	and	CCONJ
eltls-14189	115	40	shaping	shape	VERB
eltls-14189	115	41	the	the	DET
eltls-14189	115	42	perception	perception	NOUN
eltls-14189	115	43	of	of	ADP
eltls-14189	115	44	the	the	DET
eltls-14189	115	45	individual	individual	NOUN
eltls-14189	115	46	.	.	PUNCT
eltls-14189	116	1	it	it	PRON
eltls-14189	116	2	also	also	ADV
eltls-14189	116	3	affects	affect	VERB
eltls-14189	116	4	other	other	ADJ
eltls-14189	116	5	aspects	aspect	NOUN
eltls-14189	116	6	,	,	PUNCT
eltls-14189	116	7	such	such	ADJ
eltls-14189	116	8	as	as	ADP
eltls-14189	116	9	the	the	DET
eltls-14189	116	10	mood	mood	NOUN
eltls-14189	116	11	of	of	ADP
eltls-14189	116	12	joy	joy	NOUN
eltls-14189	116	13	and	and	CCONJ
eltls-14189	116	14	pleasure	pleasure	NOUN
eltls-14189	116	15	,	,	PUNCT
eltls-14189	116	16	depression	depression	NOUN
eltls-14189	116	17	and	and	CCONJ
eltls-14189	116	18	sadness	sadness	NOUN
eltls-14189	116	19	,	,	PUNCT
eltls-14189	116	20	interest	interest	NOUN
eltls-14189	116	21	and	and	CCONJ
eltls-14189	116	22	impulsiveness	impulsiveness	NOUN
eltls-14189	116	23	,	,	PUNCT
eltls-14189	116	24	or	or	CCONJ
eltls-14189	116	25	boredom	boredom	NOUN
eltls-14189	116	26	,	,	PUNCT
eltls-14189	116	27	for	for	ADP
eltls-14189	116	28	example	example	NOUN
eltls-14189	116	29	:	:	PUNCT
eltls-14189	116	30	we	we	PRON
eltls-14189	116	31	find	find	VERB
eltls-14189	116	32	that	that	SCONJ
eltls-14189	116	33	the	the	DET
eltls-14189	116	34	red	red	ADJ
eltls-14189	116	35	color	color	NOUN
eltls-14189	116	36	increases	increase	VERB
eltls-14189	116	37	the	the	DET
eltls-14189	116	38	degree	degree	NOUN
eltls-14189	116	39	of	of	ADP
eltls-14189	116	40	nervous	nervous	ADJ
eltls-14189	116	41	tension	tension	NOUN
eltls-14189	116	42	,	,	PUNCT
eltls-14189	116	43	gives	give	VERB
eltls-14189	116	44	a	a	DET
eltls-14189	116	45	sense	sense	NOUN
eltls-14189	116	46	of	of	ADP
eltls-14189	116	47	increased	increase	VERB
eltls-14189	116	48	muscular	muscular	ADJ
eltls-14189	116	49	strength	strength	NOUN
eltls-14189	116	50	,	,	PUNCT
eltls-14189	116	51	fights	fight	VERB
eltls-14189	116	52	the	the	DET
eltls-14189	116	53	feeling	feeling	NOUN
eltls-14189	116	54	of	of	ADP
eltls-14189	116	55	fatigue	fatigue	NOUN
eltls-14189	116	56	,	,	PUNCT
eltls-14189	116	57	raises	raise	VERB
eltls-14189	116	58	blood	blood	NOUN
eltls-14189	116	59	pressure	pressure	NOUN
eltls-14189	116	60	,	,	PUNCT
eltls-14189	116	61	activates	activate	VERB
eltls-14189	116	62	breathing	breathing	NOUN
eltls-14189	116	63	movement	movement	NOUN
eltls-14189	116	64	,	,	PUNCT
eltls-14189	116	65	and	and	CCONJ
eltls-14189	116	66	activates	activate	VERB
eltls-14189	116	67	mental	mental	ADJ
eltls-14189	116	68	processes	process	NOUN
eltls-14189	116	69	and	and	CCONJ
eltls-14189	116	70	instinctive	instinctive	ADJ
eltls-14189	116	71	needs	need	NOUN
eltls-14189	116	72	with	with	ADP
eltls-14189	116	73	cravings	craving	NOUN
eltls-14189	116	74	of	of	ADP
eltls-14189	116	75	all	all	DET
eltls-14189	116	76	kinds	kind	NOUN
eltls-14189	116	77	.	.	PUNCT
eltls-14189	117	1	yellow	yellow	ADJ
eltls-14189	117	2	is	be	AUX
eltls-14189	117	3	a	a	DET
eltls-14189	117	4	bright	bright	ADJ
eltls-14189	117	5	color	color	NOUN
eltls-14189	117	6	that	that	PRON
eltls-14189	117	7	helps	help	VERB
eltls-14189	117	8	show	show	VERB
eltls-14189	117	9	things	thing	NOUN
eltls-14189	117	10	as	as	SCONJ
eltls-14189	117	11	they	they	PRON
eltls-14189	117	12	really	really	ADV
eltls-14189	117	13	are	be	AUX
eltls-14189	117	14	.	.	PUNCT
eltls-14189	118	1	the	the	DET
eltls-14189	118	2	violet	violet	ADJ
eltls-14189	118	3	color	color	NOUN
eltls-14189	118	4	suggests	suggest	VERB
eltls-14189	118	5	honesty	honesty	NOUN
eltls-14189	118	6	,	,	PUNCT
eltls-14189	118	7	respect	respect	NOUN
eltls-14189	118	8	,	,	PUNCT
eltls-14189	118	9	and	and	CCONJ
eltls-14189	118	10	passion	passion	NOUN
eltls-14189	118	11	.	.	PUNCT
eltls-14189	119	1	the	the	DET
eltls-14189	119	2	golden	golden	ADJ
eltls-14189	119	3	and	and	CCONJ
eltls-14189	119	4	silver	silver	ADJ
eltls-14189	119	5	color	color	NOUN
eltls-14189	119	6	add	add	VERB
eltls-14189	119	7	the	the	DET
eltls-14189	119	8	characteristic	characteristic	NOUN
eltls-14189	119	9	of	of	ADP
eltls-14189	119	10	purchase	purchase	NOUN
eltls-14189	119	11	and	and	CCONJ
eltls-14189	119	12	luxury	luxury	NOUN
eltls-14189	119	13	.	.	PUNCT
eltls-14189	120	1	the	the	DET
eltls-14189	120	2	black	black	ADJ
eltls-14189	120	3	color	color	NOUN
eltls-14189	120	4	suggests	suggest	VERB
eltls-14189	120	5	frustration	frustration	NOUN
eltls-14189	120	6	,	,	PUNCT
eltls-14189	120	7	darkness	darkness	NOUN
eltls-14189	120	8	,	,	PUNCT
eltls-14189	120	9	and	and	CCONJ
eltls-14189	120	10	sometimes	sometimes	ADV
eltls-14189	120	11	evil	evil	ADJ
eltls-14189	120	12	.	.	PUNCT
eltls-14189	121	1	white	white	ADJ
eltls-14189	121	2	color	color	PROPN
eltls-14189	121	3	signifies	signifie	NOUN
eltls-14189	121	4	cleanliness	cleanliness	NOUN
eltls-14189	121	5	,	,	PUNCT
eltls-14189	121	6	safety	safety	NOUN
eltls-14189	121	7	,	,	PUNCT
eltls-14189	121	8	purity	purity	NOUN
eltls-14189	121	9	and	and	CCONJ
eltls-14189	121	10	life	life	NOUN
eltls-14189	121	11	the	the	DET
eltls-14189	121	12	most	most	ADV
eltls-14189	121	13	important	important	ADJ
eltls-14189	121	14	rules	rule	NOUN
eltls-14189	121	15	that	that	PRON
eltls-14189	121	16	govern	govern	VERB
eltls-14189	121	17	the	the	DET
eltls-14189	121	18	color	color	NOUN
eltls-14189	121	19	selection	selection	NOUN
eltls-14189	121	20	process	process	NOUN
eltls-14189	121	21	:	:	PUNCT
eltls-14189	121	22	1	1	X
eltls-14189	121	23	)	)	PUNCT
eltls-14189	121	24	primary	primary	ADJ
eltls-14189	121	25	and	and	CCONJ
eltls-14189	121	26	secondary	secondary	ADJ
eltls-14189	121	27	colors	color	NOUN
eltls-14189	121	28	:	:	PUNCT
eltls-14189	121	29	the	the	DET
eltls-14189	121	30	primary	primary	ADJ
eltls-14189	121	31	colors	color	NOUN
eltls-14189	121	32	do	do	AUX
eltls-14189	121	33	not	not	PART
eltls-14189	121	34	derive	derive	VERB
eltls-14189	121	35	from	from	ADP
eltls-14189	121	36	the	the	DET
eltls-14189	121	37	secondary	secondary	ADJ
eltls-14189	121	38	such	such	ADJ
eltls-14189	121	39	as	as	ADP
eltls-14189	121	40	red	red	ADJ
eltls-14189	121	41	,	,	PUNCT
eltls-14189	121	42	blue	blue	ADJ
eltls-14189	121	43	and	and	CCONJ
eltls-14189	121	44	yellow	yellow	ADJ
eltls-14189	121	45	,	,	PUNCT
eltls-14189	121	46	while	while	SCONJ
eltls-14189	121	47	the	the	DET
eltls-14189	121	48	secondary	secondary	ADJ
eltls-14189	121	49	colors	color	NOUN
eltls-14189	121	50	are	be	AUX
eltls-14189	121	51	made	make	VERB
eltls-14189	121	52	from	from	ADP
eltls-14189	121	53	a	a	DET
eltls-14189	121	54	mixture	mixture	NOUN
eltls-14189	121	55	of	of	ADP
eltls-14189	121	56	primary	primary	ADJ
eltls-14189	121	57	colors	color	NOUN
eltls-14189	121	58	such	such	ADJ
eltls-14189	121	59	as	as	ADP
eltls-14189	121	60	green	green	ADJ
eltls-14189	121	61	,	,	PUNCT
eltls-14189	121	62	orange	orange	NOUN
eltls-14189	121	63	and	and	CCONJ
eltls-14189	121	64	violet	violet	NOUN
eltls-14189	121	65	.	.	PUNCT
eltls-14189	122	1	2	2	X
eltls-14189	122	2	)	)	PUNCT
eltls-14189	122	3	the	the	DET
eltls-14189	122	4	three	three	NUM
eltls-14189	122	5	-	-	PUNCT
eltls-14189	122	6	dimensionality	dimensionality	NOUN
eltls-14189	122	7	of	of	ADP
eltls-14189	122	8	colors	color	NOUN
eltls-14189	122	9	,	,	PUNCT
eltls-14189	122	10	such	such	ADJ
eltls-14189	122	11	as	as	ADP
eltls-14189	122	12	the	the	DET
eltls-14189	122	13	color	color	NOUN
eltls-14189	122	14	type	type	NOUN
eltls-14189	122	15	,	,	PUNCT
eltls-14189	122	16	degree	degree	NOUN
eltls-14189	122	17	of	of	ADP
eltls-14189	122	18	depth	depth	NOUN
eltls-14189	122	19	,	,	PUNCT
eltls-14189	122	20	density	density	NOUN
eltls-14189	122	21	and	and	CCONJ
eltls-14189	122	22	strength	strength	NOUN
eltls-14189	122	23	and	and	CCONJ
eltls-14189	122	24	his	his	PRON
eltls-14189	122	25	weakness	weakness	NOUN
eltls-14189	122	26	.	.	PUNCT
eltls-14189	123	1	3	3	X
eltls-14189	123	2	)	)	PUNCT
eltls-14189	123	3	change	change	NOUN
eltls-14189	123	4	in	in	ADP
eltls-14189	123	5	colors	color	NOUN
eltls-14189	123	6	directly	directly	ADV
eltls-14189	123	7	(	(	PUNCT
eltls-14189	123	8	mixing	mix	VERB
eltls-14189	123	9	)	)	PUNCT
eltls-14189	123	10	or	or	CCONJ
eltls-14189	123	11	indirectly	indirectly	ADV
eltls-14189	123	12	(	(	PUNCT
eltls-14189	123	13	such	such	ADJ
eltls-14189	123	14	as	as	ADP
eltls-14189	123	15	sensation	sensation	NOUN
eltls-14189	123	16	)	)	PUNCT
eltls-14189	123	17	.	.	PUNCT
eltls-14189	124	1	benefits	benefit	NOUN
eltls-14189	124	2	of	of	ADP
eltls-14189	124	3	color	color	NOUN
eltls-14189	124	4	in	in	ADP
eltls-14189	124	5	advertising	advertising	NOUN
eltls-14189	124	6	:	:	PUNCT
eltls-14189	124	7	1	1	X
eltls-14189	124	8	)	)	PUNCT
eltls-14189	124	9	increase	increase	VERB
eltls-14189	124	10	attention	attention	NOUN
eltls-14189	124	11	to	to	ADP
eltls-14189	124	12	the	the	DET
eltls-14189	124	13	advertisement	advertisement	NOUN
eltls-14189	124	14	and	and	CCONJ
eltls-14189	124	15	thus	thus	ADV
eltls-14189	124	16	increase	increase	VERB
eltls-14189	124	17	its	its	PRON
eltls-14189	124	18	effectiveness	effectiveness	NOUN
eltls-14189	124	19	.	.	PUNCT
eltls-14189	125	1	2	2	X
eltls-14189	125	2	)	)	PUNCT
eltls-14189	125	3	giving	give	VERB
eltls-14189	125	4	real	real	ADJ
eltls-14189	125	5	character	character	NOUN
eltls-14189	125	6	as	as	ADP
eltls-14189	125	7	in	in	ADP
eltls-14189	125	8	jewelry	jewelry	NOUN
eltls-14189	125	9	and	and	CCONJ
eltls-14189	125	10	fashion	fashion	NOUN
eltls-14189	125	11	.	.	PUNCT
eltls-14189	126	1	3	3	X
eltls-14189	126	2	)	)	PUNCT
eltls-14189	126	3	creating	create	VERB
eltls-14189	126	4	an	an	DET
eltls-14189	126	5	emotional	emotional	ADJ
eltls-14189	126	6	impact	impact	NOUN
eltls-14189	126	7	that	that	PRON
eltls-14189	126	8	leads	lead	VERB
eltls-14189	126	9	to	to	ADP
eltls-14189	126	10	strengthening	strengthen	VERB
eltls-14189	126	11	the	the	DET
eltls-14189	126	12	advertising	advertising	NOUN
eltls-14189	126	13	idea	idea	NOUN
eltls-14189	126	14	.	.	PUNCT
eltls-14189	127	1	4	4	X
eltls-14189	127	2	)	)	PUNCT
eltls-14189	127	3	arousing	arouse	VERB
eltls-14189	127	4	obsessions	obsession	NOUN
eltls-14189	127	5	leads	lead	VERB
eltls-14189	127	6	to	to	ADP
eltls-14189	127	7	recalling	recall	VERB
eltls-14189	127	8	the	the	DET
eltls-14189	127	9	commodity	commodity	NOUN
eltls-14189	127	10	.	.	PUNCT
eltls-14189	128	1	5	5	X
eltls-14189	128	2	)	)	PUNCT
eltls-14189	128	3	strengthen	strengthen	VERB
eltls-14189	128	4	memory	memory	NOUN
eltls-14189	128	5	by	by	ADP
eltls-14189	128	6	stimulating	stimulate	VERB
eltls-14189	128	7	the	the	DET
eltls-14189	128	8	senses	sense	NOUN
eltls-14189	128	9	and	and	CCONJ
eltls-14189	128	10	thoughts	thought	NOUN
eltls-14189	128	11	.	.	PUNCT
eltls-14189	129	1	the	the	DET
eltls-14189	129	2	purity	purity	NOUN
eltls-14189	129	3	of	of	ADP
eltls-14189	129	4	the	the	DET
eltls-14189	129	5	white	white	NOUN
eltls-14189	129	6	is	be	AUX
eltls-14189	129	7	used	use	VERB
eltls-14189	129	8	to	to	PART
eltls-14189	129	9	represent	represent	VERB
eltls-14189	129	10	the	the	DET
eltls-14189	129	11	natural	natural	ADJ
eltls-14189	129	12	character	character	NOUN
eltls-14189	129	13	of	of	ADP
eltls-14189	129	14	the	the	DET
eltls-14189	129	15	product	product	NOUN
eltls-14189	129	16	and	and	CCONJ
eltls-14189	129	17	the	the	DET
eltls-14189	129	18	neutrality	neutrality	NOUN
eltls-14189	129	19	in	in	ADP
eltls-14189	129	20	the	the	DET
eltls-14189	129	21	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-14189	129	22	english	english	ADJ
eltls-14189	129	23	language	language	NOUN
eltls-14189	129	24	teaching	teaching	NOUN
eltls-14189	129	25	and	and	CCONJ
eltls-14189	129	26	linguistics	linguistic	NOUN
eltls-14189	129	27	studies	study	NOUN
eltls-14189	129	28	vol	vol	NOUN
eltls-14189	129	29	.	.	PROPN
eltls-14189	130	1	5	5	NUM
eltls-14189	130	2	,	,	PUNCT
eltls-14189	130	3	no	no	INTJ
eltls-14189	130	4	.	.	NOUN
eltls-14189	130	5	2	2	NUM
eltls-14189	130	6	,	,	PUNCT
eltls-14189	130	7	2023	2023	NUM
eltls-14189	130	8	7	7	NUM
eltls-14189	130	9	published	publish	VERB
eltls-14189	130	10	by	by	ADP
eltls-14189	130	11	scholink	scholink	PROPN
eltls-14189	130	12	inc	inc	PROPN
eltls-14189	130	13	.	.	PROPN
eltls-14189	130	14	graphic	graphic	ADJ
eltls-14189	130	15	composition	composition	NOUN
eltls-14189	130	16	of	of	ADP
eltls-14189	130	17	the	the	DET
eltls-14189	130	18	advertisement	advertisement	NOUN
eltls-14189	130	19	.	.	PUNCT
eltls-14189	131	1	the	the	DET
eltls-14189	131	2	valued	value	VERB
eltls-14189	131	3	presence	presence	NOUN
eltls-14189	131	4	of	of	ADP
eltls-14189	131	5	gold	gold	NOUN
eltls-14189	131	6	and	and	CCONJ
eltls-14189	131	7	its	its	PRON
eltls-14189	131	8	link	link	NOUN
eltls-14189	131	9	with	with	ADP
eltls-14189	131	10	the	the	DET
eltls-14189	131	11	product	product	NOUN
eltls-14189	131	12	and	and	CCONJ
eltls-14189	131	13	the	the	DET
eltls-14189	131	14	environment	environment	NOUN
eltls-14189	131	15	reflects	reflect	VERB
eltls-14189	131	16	the	the	DET
eltls-14189	131	17	valuable	valuable	ADJ
eltls-14189	131	18	presence	presence	NOUN
eltls-14189	131	19	of	of	ADP
eltls-14189	131	20	gold	gold	NOUN
eltls-14189	131	21	,	,	PUNCT
eltls-14189	131	22	the	the	DET
eltls-14189	131	23	excellent	excellent	ADJ
eltls-14189	131	24	quality	quality	NOUN
eltls-14189	131	25	of	of	ADP
eltls-14189	131	26	the	the	DET
eltls-14189	131	27	product	product	NOUN
eltls-14189	131	28	and	and	CCONJ
eltls-14189	131	29	the	the	DET
eltls-14189	131	30	legitimization	legitimization	NOUN
eltls-14189	131	31	of	of	ADP
eltls-14189	131	32	prestige	prestige	NOUN
eltls-14189	131	33	.	.	PUNCT
eltls-14189	132	1	the	the	DET
eltls-14189	132	2	emotional	emotional	ADJ
eltls-14189	132	3	force	force	NOUN
eltls-14189	132	4	of	of	ADP
eltls-14189	132	5	red	red	ADJ
eltls-14189	132	6	transmits	transmit	NOUN
eltls-14189	132	7	,	,	PUNCT
eltls-14189	132	8	to	to	ADP
eltls-14189	132	9	the	the	DET
eltls-14189	132	10	advertisements	advertisement	NOUN
eltls-14189	132	11	that	that	PRON
eltls-14189	132	12	contain	contain	VERB
eltls-14189	132	13	it	it	PRON
eltls-14189	132	14	,	,	PUNCT
eltls-14189	132	15	the	the	DET
eltls-14189	132	16	passion	passion	NOUN
eltls-14189	132	17	,	,	PUNCT
eltls-14189	132	18	the	the	DET
eltls-14189	132	19	burning	burn	VERB
eltls-14189	132	20	desire	desire	NOUN
eltls-14189	132	21	and	and	CCONJ
eltls-14189	132	22	the	the	DET
eltls-14189	132	23	temptation	temptation	NOUN
eltls-14189	132	24	of	of	ADP
eltls-14189	132	25	the	the	DET
eltls-14189	132	26	exciting	exciting	ADJ
eltls-14189	132	27	aroma	aroma	NOUN
eltls-14189	132	28	.	.	PUNCT
eltls-14189	133	1	ocher	ocher	NOUN
eltls-14189	133	2	,	,	PUNCT
eltls-14189	133	3	bronze	bronze	NOUN
eltls-14189	133	4	and	and	CCONJ
eltls-14189	133	5	brown	brown	ADJ
eltls-14189	133	6	tones	tone	NOUN
eltls-14189	133	7	are	be	AUX
eltls-14189	133	8	used	use	VERB
eltls-14189	133	9	,	,	PUNCT
eltls-14189	133	10	on	on	ADP
eltls-14189	133	11	the	the	DET
eltls-14189	133	12	other	other	ADJ
eltls-14189	133	13	hand	hand	NOUN
eltls-14189	133	14	,	,	PUNCT
eltls-14189	133	15	to	to	PART
eltls-14189	133	16	reinforce	reinforce	VERB
eltls-14189	133	17	the	the	DET
eltls-14189	133	18	degree	degree	NOUN
eltls-14189	133	19	of	of	ADP
eltls-14189	133	20	concentration	concentration	NOUN
eltls-14189	133	21	of	of	ADP
eltls-14189	133	22	the	the	DET
eltls-14189	133	23	product	product	NOUN
eltls-14189	133	24	,	,	PUNCT
eltls-14189	133	25	the	the	DET
eltls-14189	133	26	presence	presence	NOUN
eltls-14189	133	27	of	of	ADP
eltls-14189	133	28	wood	wood	NOUN
eltls-14189	133	29	as	as	ADP
eltls-14189	133	30	a	a	DET
eltls-14189	133	31	flavoring	flavoring	NOUN
eltls-14189	133	32	element	element	NOUN
eltls-14189	133	33	and	and	CCONJ
eltls-14189	133	34	to	to	PART
eltls-14189	133	35	highlight	highlight	VERB
eltls-14189	133	36	the	the	DET
eltls-14189	133	37	perfect	perfect	ADJ
eltls-14189	133	38	tan	tan	PROPN
eltls-14189	133	39	of	of	ADP
eltls-14189	133	40	bare	bare	ADJ
eltls-14189	133	41	skin	skin	NOUN
eltls-14189	133	42	.	.	PUNCT
eltls-14189	134	1	the	the	DET
eltls-14189	134	2	naturalness	naturalness	NOUN
eltls-14189	134	3	of	of	ADP
eltls-14189	134	4	green	green	ADJ
eltls-14189	134	5	symbolizes	symbolize	VERB
eltls-14189	134	6	the	the	DET
eltls-14189	134	7	inclusion	inclusion	NOUN
eltls-14189	134	8	of	of	ADP
eltls-14189	134	9	ecological	ecological	ADJ
eltls-14189	134	10	,	,	PUNCT
eltls-14189	134	11	youthful	youthful	ADJ
eltls-14189	134	12	and	and	CCONJ
eltls-14189	134	13	relaxing	relax	VERB
eltls-14189	134	14	values	value	NOUN
eltls-14189	134	15	,	,	PUNCT
eltls-14189	134	16	and	and	CCONJ
eltls-14189	134	17	the	the	DET
eltls-14189	134	18	vitality	vitality	NOUN
eltls-14189	134	19	of	of	ADP
eltls-14189	134	20	a	a	DET
eltls-14189	134	21	brand	brand	NOUN
eltls-14189	134	22	new	new	ADJ
eltls-14189	134	23	aroma	aroma	NOUN
eltls-14189	134	24	.	.	PUNCT
eltls-14189	135	1	the	the	DET
eltls-14189	135	2	celestial	celestial	ADJ
eltls-14189	135	3	blue	blue	NOUN
eltls-14189	135	4	invokes	invoke	VERB
eltls-14189	135	5	the	the	DET
eltls-14189	135	6	force	force	NOUN
eltls-14189	135	7	of	of	ADP
eltls-14189	135	8	the	the	DET
eltls-14189	135	9	sea	sea	NOUN
eltls-14189	135	10	,	,	PUNCT
eltls-14189	135	11	the	the	DET
eltls-14189	135	12	freshness	freshness	NOUN
eltls-14189	135	13	of	of	ADP
eltls-14189	135	14	the	the	DET
eltls-14189	135	15	air	air	NOUN
eltls-14189	135	16	,	,	PUNCT
eltls-14189	135	17	the	the	DET
eltls-14189	135	18	serenity	serenity	NOUN
eltls-14189	135	19	of	of	ADP
eltls-14189	135	20	the	the	DET
eltls-14189	135	21	environment	environment	NOUN
eltls-14189	135	22	,	,	PUNCT
eltls-14189	135	23	the	the	DET
eltls-14189	135	24	complete	complete	ADJ
eltls-14189	135	25	expression	expression	NOUN
eltls-14189	135	26	of	of	ADP
eltls-14189	135	27	freedom	freedom	NOUN
eltls-14189	135	28	and	and	CCONJ
eltls-14189	135	29	the	the	DET
eltls-14189	135	30	firmness	firmness	NOUN
eltls-14189	135	31	of	of	ADP
eltls-14189	135	32	the	the	DET
eltls-14189	135	33	actant	actant	NOUN
eltls-14189	135	34	.	.	PUNCT
eltls-14189	136	1	the	the	DET
eltls-14189	136	2	contrastive	contrastive	ADJ
eltls-14189	136	3	load	load	NOUN
eltls-14189	136	4	of	of	ADP
eltls-14189	136	5	yellow	yellow	ADJ
eltls-14189	136	6	most	most	ADJ
eltls-14189	136	7	of	of	ADP
eltls-14189	136	8	the	the	DET
eltls-14189	136	9	time	time	NOUN
eltls-14189	136	10	reinforces	reinforce	VERB
eltls-14189	136	11	the	the	DET
eltls-14189	136	12	presence	presence	NOUN
eltls-14189	136	13	of	of	ADP
eltls-14189	136	14	the	the	DET
eltls-14189	136	15	product	product	NOUN
eltls-14189	136	16	,	,	PUNCT
eltls-14189	136	17	the	the	DET
eltls-14189	136	18	warmth	warmth	NOUN
eltls-14189	136	19	of	of	ADP
eltls-14189	136	20	the	the	DET
eltls-14189	136	21	environment	environment	NOUN
eltls-14189	136	22	and	and	CCONJ
eltls-14189	136	23	the	the	DET
eltls-14189	136	24	graphic	graphic	ADJ
eltls-14189	136	25	opposition	opposition	NOUN
eltls-14189	136	26	of	of	ADP
eltls-14189	136	27	the	the	DET
eltls-14189	136	28	pieces	piece	NOUN
eltls-14189	136	29	of	of	ADP
eltls-14189	136	30	the	the	DET
eltls-14189	136	31	advertisement	advertisement	NOUN
eltls-14189	136	32	.	.	PUNCT
eltls-14189	137	1	like	like	ADP
eltls-14189	137	2	gold	gold	NOUN
eltls-14189	137	3	,	,	PUNCT
eltls-14189	137	4	it	it	PRON
eltls-14189	137	5	symbolizes	symbolize	VERB
eltls-14189	137	6	the	the	DET
eltls-14189	137	7	power	power	NOUN
eltls-14189	137	8	and	and	CCONJ
eltls-14189	137	9	greed	greed	NOUN
eltls-14189	137	10	that	that	PRON
eltls-14189	137	11	emanate	emanate	VERB
eltls-14189	137	12	from	from	ADP
eltls-14189	137	13	gold	gold	NOUN
eltls-14189	137	14	[	[	X
eltls-14189	137	15	13	13	NUM
eltls-14189	137	16	]	]	SYM
eltls-14189	137	17	.	.	PUNCT
eltls-14189	138	1	5	5	X
eltls-14189	138	2	)	)	PUNCT
eltls-14189	138	3	words	word	NOUN
eltls-14189	138	4	and	and	CCONJ
eltls-14189	138	5	sentences	sentence	NOUN
eltls-14189	138	6	(	(	PUNCT
eltls-14189	138	7	the	the	DET
eltls-14189	138	8	text	text	NOUN
eltls-14189	138	9	)	)	PUNCT
eltls-14189	138	10	we	we	PRON
eltls-14189	138	11	consider	consider	VERB
eltls-14189	138	12	the	the	DET
eltls-14189	138	13	word	word	NOUN
eltls-14189	138	14	the	the	DET
eltls-14189	138	15	easiest	easy	ADJ
eltls-14189	138	16	way	way	NOUN
eltls-14189	138	17	to	to	PART
eltls-14189	138	18	convey	convey	VERB
eltls-14189	138	19	ideas	idea	NOUN
eltls-14189	138	20	,	,	PUNCT
eltls-14189	138	21	but	but	CCONJ
eltls-14189	138	22	the	the	DET
eltls-14189	138	23	words	word	NOUN
eltls-14189	138	24	and	and	CCONJ
eltls-14189	138	25	phrases	phrase	NOUN
eltls-14189	138	26	used	use	VERB
eltls-14189	138	27	in	in	ADP
eltls-14189	138	28	the	the	DET
eltls-14189	138	29	advertisement	advertisement	NOUN
eltls-14189	138	30	must	must	AUX
eltls-14189	138	31	serve	serve	VERB
eltls-14189	138	32	the	the	DET
eltls-14189	138	33	goal	goal	NOUN
eltls-14189	138	34	that	that	PRON
eltls-14189	138	35	the	the	DET
eltls-14189	138	36	advertisement	advertisement	NOUN
eltls-14189	138	37	seeks	seek	VERB
eltls-14189	138	38	and	and	CCONJ
eltls-14189	138	39	be	be	AUX
eltls-14189	138	40	able	able	ADJ
eltls-14189	138	41	to	to	PART
eltls-14189	138	42	achieve	achieve	VERB
eltls-14189	138	43	.	.	PUNCT
eltls-14189	139	1	in	in	ADP
eltls-14189	139	2	addition	addition	NOUN
eltls-14189	139	3	,	,	PUNCT
eltls-14189	139	4	the	the	DET
eltls-14189	139	5	success	success	NOUN
eltls-14189	139	6	of	of	ADP
eltls-14189	139	7	the	the	DET
eltls-14189	139	8	text	text	NOUN
eltls-14189	139	9	depends	depend	VERB
eltls-14189	139	10	on	on	ADP
eltls-14189	139	11	the	the	DET
eltls-14189	139	12	following	follow	VERB
eltls-14189	139	13	factors	factor	NOUN
eltls-14189	139	14	.	.	PUNCT
eltls-14189	140	1	1	1	X
eltls-14189	140	2	)	)	PUNCT
eltls-14189	140	3	the	the	DET
eltls-14189	140	4	fluidity	fluidity	NOUN
eltls-14189	140	5	of	of	ADP
eltls-14189	140	6	the	the	DET
eltls-14189	140	7	text	text	NOUN
eltls-14189	140	8	,	,	PUNCT
eltls-14189	140	9	its	its	PRON
eltls-14189	140	10	shortness	shortness	NOUN
eltls-14189	140	11	,	,	PUNCT
eltls-14189	140	12	and	and	CCONJ
eltls-14189	140	13	its	its	PRON
eltls-14189	140	14	distance	distance	NOUN
eltls-14189	140	15	from	from	ADP
eltls-14189	140	16	the	the	DET
eltls-14189	140	17	complexity	complexity	NOUN
eltls-14189	140	18	in	in	ADP
eltls-14189	140	19	the	the	DET
eltls-14189	140	20	formulation	formulation	NOUN
eltls-14189	140	21	of	of	ADP
eltls-14189	140	22	alienation	alienation	NOUN
eltls-14189	140	23	from	from	ADP
eltls-14189	140	24	in	in	ADP
eltls-14189	140	25	order	order	NOUN
eltls-14189	140	26	to	to	PART
eltls-14189	140	27	be	be	AUX
eltls-14189	140	28	able	able	ADJ
eltls-14189	140	29	to	to	PART
eltls-14189	140	30	understand	understand	VERB
eltls-14189	140	31	it	it	PRON
eltls-14189	140	32	.	.	PUNCT
eltls-14189	141	1	2	2	X
eltls-14189	141	2	)	)	PUNCT
eltls-14189	141	3	extreme	extreme	ADJ
eltls-14189	141	4	abbreviation	abbreviation	NOUN
eltls-14189	141	5	through	through	ADP
eltls-14189	141	6	linguistic	linguistic	ADJ
eltls-14189	141	7	emphasis	emphasis	NOUN
eltls-14189	141	8	may	may	AUX
eltls-14189	141	9	make	make	VERB
eltls-14189	141	10	the	the	DET
eltls-14189	141	11	word	word	NOUN
eltls-14189	141	12	replaces	replace	VERB
eltls-14189	141	13	the	the	DET
eltls-14189	141	14	sentence	sentence	NOUN
eltls-14189	141	15	.	.	PUNCT
eltls-14189	142	1	3	3	X
eltls-14189	142	2	)	)	PUNCT
eltls-14189	142	3	giving	give	VERB
eltls-14189	142	4	and	and	CCONJ
eltls-14189	142	5	advising	advise	VERB
eltls-14189	142	6	on	on	ADP
eltls-14189	142	7	the	the	DET
eltls-14189	142	8	characteristics	characteristic	NOUN
eltls-14189	142	9	,	,	PUNCT
eltls-14189	142	10	advantages	advantage	NOUN
eltls-14189	142	11	and	and	CCONJ
eltls-14189	142	12	use	use	NOUN
eltls-14189	142	13	of	of	ADP
eltls-14189	142	14	the	the	DET
eltls-14189	142	15	commodity	commodity	NOUN
eltls-14189	142	16	.	.	PUNCT
eltls-14189	143	1	4	4	X
eltls-14189	143	2	)	)	PUNCT
eltls-14189	143	3	divide	divide	VERB
eltls-14189	143	4	the	the	DET
eltls-14189	143	5	text	text	NOUN
eltls-14189	143	6	in	in	ADP
eltls-14189	143	7	the	the	DET
eltls-14189	143	8	case	case	NOUN
eltls-14189	143	9	of	of	ADP
eltls-14189	143	10	a	a	DET
eltls-14189	143	11	long	long	ADJ
eltls-14189	143	12	text	text	NOUN
eltls-14189	143	13	.	.	PUNCT
eltls-14189	144	1	5	5	X
eltls-14189	144	2	)	)	PUNCT
eltls-14189	144	3	preference	preference	NOUN
eltls-14189	144	4	is	be	AUX
eltls-14189	144	5	not	not	PART
eltls-14189	144	6	in	in	ADP
eltls-14189	144	7	length	length	NOUN
eltls-14189	144	8	or	or	CCONJ
eltls-14189	144	9	shortness	shortness	NOUN
eltls-14189	144	10	as	as	ADV
eltls-14189	144	11	much	much	ADV
eltls-14189	144	12	as	as	ADP
eltls-14189	144	13	the	the	DET
eltls-14189	144	14	ability	ability	NOUN
eltls-14189	144	15	of	of	ADP
eltls-14189	144	16	the	the	DET
eltls-14189	144	17	text	text	NOUN
eltls-14189	144	18	to	to	PART
eltls-14189	144	19	attract	attract	VERB
eltls-14189	144	20	public	public	ADJ
eltls-14189	144	21	attention	attention	NOUN
eltls-14189	144	22	.	.	PUNCT
eltls-14189	145	1	considerations	consideration	NOUN
eltls-14189	145	2	that	that	PRON
eltls-14189	145	3	must	must	AUX
eltls-14189	145	4	be	be	AUX
eltls-14189	145	5	present	present	ADJ
eltls-14189	145	6	in	in	ADP
eltls-14189	145	7	a	a	DET
eltls-14189	145	8	good	good	ADJ
eltls-14189	145	9	text	text	NOUN
eltls-14189	145	10	achieving	achieve	VERB
eltls-14189	145	11	the	the	DET
eltls-14189	145	12	company	company	NOUN
eltls-14189	145	13	's	's	PART
eltls-14189	145	14	strategy	strategy	NOUN
eltls-14189	145	15	,	,	PUNCT
eltls-14189	145	16	i.e.	i.e.	X
eltls-14189	145	17	increasing	increase	VERB
eltls-14189	145	18	sales	sale	NOUN
eltls-14189	145	19	and	and	CCONJ
eltls-14189	145	20	profits	profit	NOUN
eltls-14189	145	21	.	.	PUNCT
eltls-14189	146	1	advertisements	advertisement	NOUN
eltls-14189	146	2	should	should	AUX
eltls-14189	146	3	be	be	AUX
eltls-14189	146	4	in	in	ADP
eltls-14189	146	5	an	an	DET
eltls-14189	146	6	easy	easy	ADJ
eltls-14189	146	7	,	,	PUNCT
eltls-14189	146	8	clear	clear	ADJ
eltls-14189	146	9	and	and	CCONJ
eltls-14189	146	10	understandable	understandable	ADJ
eltls-14189	146	11	language	language	NOUN
eltls-14189	146	12	,	,	PUNCT
eltls-14189	146	13	i.e.	i.e.	X
eltls-14189	146	14	the	the	DET
eltls-14189	146	15	use	use	NOUN
eltls-14189	146	16	of	of	ADP
eltls-14189	146	17	the	the	DET
eltls-14189	146	18	local	local	ADJ
eltls-14189	146	19	dialect	dialect	NOUN
eltls-14189	146	20	and	and	CCONJ
eltls-14189	146	21	familiar	familiar	ADJ
eltls-14189	146	22	words	word	NOUN
eltls-14189	146	23	to	to	PART
eltls-14189	146	24	raise	raise	VERB
eltls-14189	146	25	the	the	DET
eltls-14189	146	26	motives	motive	NOUN
eltls-14189	146	27	for	for	ADP
eltls-14189	146	28	buying	buy	VERB
eltls-14189	146	29	among	among	ADP
eltls-14189	146	30	the	the	DET
eltls-14189	146	31	public	public	NOUN
eltls-14189	146	32	and	and	CCONJ
eltls-14189	146	33	the	the	DET
eltls-14189	146	34	ability	ability	NOUN
eltls-14189	146	35	to	to	PART
eltls-14189	146	36	attract	attract	VERB
eltls-14189	146	37	them	they	PRON
eltls-14189	146	38	.	.	PUNCT
eltls-14189	147	1	advertisements	advertisement	NOUN
eltls-14189	147	2	should	should	AUX
eltls-14189	147	3	be	be	AUX
eltls-14189	147	4	truthful	truthful	ADJ
eltls-14189	147	5	and	and	CCONJ
eltls-14189	147	6	honest	honest	ADJ
eltls-14189	147	7	and	and	CCONJ
eltls-14189	147	8	not	not	PART
eltls-14189	147	9	to	to	PART
eltls-14189	147	10	provide	provide	VERB
eltls-14189	147	11	benefits	benefit	NOUN
eltls-14189	147	12	that	that	PRON
eltls-14189	147	13	are	be	AUX
eltls-14189	147	14	not	not	PART
eltls-14189	147	15	possible	possible	ADJ
eltls-14189	147	16	,	,	PUNCT
eltls-14189	147	17	and	and	CCONJ
eltls-14189	147	18	to	to	PART
eltls-14189	147	19	observe	observe	VERB
eltls-14189	147	20	professional	professional	ADJ
eltls-14189	147	21	ethics	ethic	NOUN
eltls-14189	147	22	as	as	ADV
eltls-14189	147	23	well	well	ADV
eltls-14189	147	24	.	.	PUNCT
eltls-14189	148	1	moreover	moreover	ADV
eltls-14189	148	2	,	,	PUNCT
eltls-14189	148	3	post	post	VERB
eltls-14189	148	4	the	the	DET
eltls-14189	148	5	advertisement	advertisement	NOUN
eltls-14189	148	6	in	in	ADP
eltls-14189	148	7	the	the	DET
eltls-14189	148	8	appropriate	appropriate	ADJ
eltls-14189	148	9	medium	medium	NOUN
eltls-14189	148	10	.	.	NOUN
eltls-14189	148	11	6	6	NUM
eltls-14189	148	12	)	)	PUNCT
eltls-14189	148	13	slogans	slogan	NOUN
eltls-14189	148	14	,	,	PUNCT
eltls-14189	148	15	logos	logo	NOUN
eltls-14189	148	16	,	,	PUNCT
eltls-14189	148	17	signs	sign	NOUN
eltls-14189	148	18	,	,	PUNCT
eltls-14189	148	19	and	and	CCONJ
eltls-14189	148	20	symbols	symbol	NOUN
eltls-14189	148	21	a	a	DET
eltls-14189	148	22	slogan	slogan	NOUN
eltls-14189	148	23	is	be	AUX
eltls-14189	148	24	the	the	DET
eltls-14189	148	25	advertising	advertising	NOUN
eltls-14189	148	26	verbal	verbal	ADJ
eltls-14189	148	27	equivalent	equivalent	NOUN
eltls-14189	148	28	of	of	ADP
eltls-14189	148	29	a	a	DET
eltls-14189	148	30	company	company	NOUN
eltls-14189	148	31	logo	logo	NOUN
eltls-14189	148	32	.	.	PUNCT
eltls-14189	149	1	at	at	ADP
eltls-14189	149	2	printed	print	VERB
eltls-14189	149	3	advertising	advertising	NOUN
eltls-14189	149	4	text	text	NOUN
eltls-14189	149	5	,	,	PUNCT
eltls-14189	149	6	it	it	PRON
eltls-14189	149	7	usually	usually	ADV
eltls-14189	149	8	appears	appear	VERB
eltls-14189	149	9	next	next	ADV
eltls-14189	149	10	to	to	ADP
eltls-14189	149	11	the	the	DET
eltls-14189	149	12	graphic	graphic	ADJ
eltls-14189	149	13	company	company	NOUN
eltls-14189	149	14	mark	mark	NOUN
eltls-14189	149	15	or	or	CCONJ
eltls-14189	149	16	company	company	NOUN
eltls-14189	149	17	name	name	NOUN
eltls-14189	149	18	,	,	PUNCT
eltls-14189	149	19	immediately	immediately	ADV
eltls-14189	149	20	below	below	ADP
eltls-14189	149	21	them	they	PRON
eltls-14189	149	22	or	or	CCONJ
eltls-14189	149	23	at	at	ADP
eltls-14189	149	24	the	the	DET
eltls-14189	149	25	end	end	NOUN
eltls-14189	149	26	advertisement	advertisement	NOUN
eltls-14189	149	27	[	[	X
eltls-14189	149	28	14	14	NUM
eltls-14189	149	29	]	]	PUNCT
eltls-14189	149	30	.	.	PUNCT
eltls-14189	150	1	this	this	PRON
eltls-14189	150	2	has	have	VERB
eltls-14189	150	3	a	a	DET
eltls-14189	150	4	great	great	ADJ
eltls-14189	150	5	impact	impact	NOUN
eltls-14189	150	6	on	on	ADP
eltls-14189	150	7	a	a	DET
eltls-14189	150	8	person	person	NOUN
eltls-14189	150	9	,	,	PUNCT
eltls-14189	150	10	thereby	thereby	ADV
eltls-14189	150	11	opening	open	VERB
eltls-14189	150	12	way	way	NOUN
eltls-14189	150	13	to	to	PART
eltls-14189	150	14	sell	sell	VERB
eltls-14189	150	15	the	the	DET
eltls-14189	150	16	product	product	NOUN
eltls-14189	150	17	.	.	PUNCT
eltls-14189	151	1	if	if	SCONJ
eltls-14189	151	2	this	this	PRON
eltls-14189	151	3	is	be	AUX
eltls-14189	151	4	a	a	DET
eltls-14189	151	5	company	company	NOUN
eltls-14189	151	6	product	product	NOUN
eltls-14189	151	7	,	,	PUNCT
eltls-14189	151	8	then	then	ADV
eltls-14189	151	9	the	the	DET
eltls-14189	151	10	slogan	slogan	NOUN
eltls-14189	151	11	is	be	AUX
eltls-14189	151	12	put	put	VERB
eltls-14189	151	13	next	next	ADV
eltls-14189	151	14	to	to	ADP
eltls-14189	151	15	the	the	DET
eltls-14189	151	16	logo	logo	NOUN
eltls-14189	151	17	or	or	CCONJ
eltls-14189	151	18	company	company	NOUN
eltls-14189	151	19	name	name	NOUN
eltls-14189	151	20	.	.	PUNCT
eltls-14189	152	1	therefore	therefore	ADV
eltls-14189	152	2	,	,	PUNCT
eltls-14189	152	3	the	the	DET
eltls-14189	152	4	slogan	slogan	NOUN
eltls-14189	152	5	has	have	VERB
eltls-14189	152	6	an	an	DET
eltls-14189	152	7	image	image	NOUN
eltls-14189	152	8	character	character	NOUN
eltls-14189	152	9	.	.	PUNCT
eltls-14189	153	1	slogans	slogan	NOUN
eltls-14189	153	2	is	be	AUX
eltls-14189	153	3	one	one	NUM
eltls-14189	153	4	of	of	ADP
eltls-14189	153	5	the	the	DET
eltls-14189	153	6	main	main	ADJ
eltls-14189	153	7	components	component	NOUN
eltls-14189	153	8	of	of	ADP
eltls-14189	153	9	the	the	DET
eltls-14189	153	10	advertising	advertising	NOUN
eltls-14189	153	11	text	text	NOUN
eltls-14189	153	12	forms	form	VERB
eltls-14189	153	13	the	the	DET
eltls-14189	153	14	necessary	necessary	ADJ
eltls-14189	153	15	associative	associative	ADJ
eltls-14189	153	16	connection	connection	NOUN
eltls-14189	153	17	of	of	ADP
eltls-14189	153	18	ideas	idea	NOUN
eltls-14189	153	19	,	,	PUNCT
eltls-14189	153	20	which	which	PRON
eltls-14189	153	21	in	in	ADP
eltls-14189	153	22	a	a	DET
eltls-14189	153	23	few	few	ADJ
eltls-14189	153	24	words	word	NOUN
eltls-14189	153	25	expresses	express	VERB
eltls-14189	153	26	the	the	DET
eltls-14189	153	27	essence	essence	NOUN
eltls-14189	153	28	of	of	ADP
eltls-14189	153	29	the	the	DET
eltls-14189	153	30	brand	brand	NOUN
eltls-14189	153	31	or	or	CCONJ
eltls-14189	153	32	the	the	DET
eltls-14189	153	33	advertising	advertising	NOUN
eltls-14189	153	34	promise	promise	NOUN
eltls-14189	153	35	.	.	PUNCT
eltls-14189	154	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-14189	154	2	english	english	PROPN
eltls-14189	154	3	language	language	NOUN
eltls-14189	154	4	teaching	teaching	NOUN
eltls-14189	154	5	and	and	CCONJ
eltls-14189	154	6	linguistics	linguistic	NOUN
eltls-14189	154	7	studies	study	NOUN
eltls-14189	154	8	vol	vol	NOUN
eltls-14189	154	9	.	.	PROPN
eltls-14189	155	1	5	5	NUM
eltls-14189	155	2	,	,	PUNCT
eltls-14189	155	3	no	no	INTJ
eltls-14189	155	4	.	.	NOUN
eltls-14189	155	5	2	2	NUM
eltls-14189	155	6	,	,	PUNCT
eltls-14189	155	7	2023	2023	NUM
eltls-14189	155	8	8	8	NUM
eltls-14189	155	9	published	publish	VERB
eltls-14189	155	10	by	by	ADP
eltls-14189	155	11	scholink	scholink	PROPN
eltls-14189	155	12	inc	inc	PROPN
eltls-14189	155	13	.	.	PROPN
eltls-14189	155	14	advertising	advertising	NOUN
eltls-14189	155	15	design	design	NOUN
eltls-14189	155	16	needs	need	VERB
eltls-14189	155	17	some	some	DET
eltls-14189	155	18	slogans	slogan	NOUN
eltls-14189	155	19	and	and	CCONJ
eltls-14189	155	20	symbols	symbol	NOUN
eltls-14189	155	21	that	that	PRON
eltls-14189	155	22	clarify	clarify	VERB
eltls-14189	155	23	the	the	DET
eltls-14189	155	24	idea	idea	NOUN
eltls-14189	155	25	,	,	PUNCT
eltls-14189	155	26	and	and	CCONJ
eltls-14189	155	27	these	these	DET
eltls-14189	155	28	slogans	slogan	NOUN
eltls-14189	155	29	takes	take	VERB
eltls-14189	155	30	the	the	DET
eltls-14189	155	31	form	form	NOUN
eltls-14189	155	32	of	of	ADP
eltls-14189	155	33	words	word	NOUN
eltls-14189	155	34	,	,	PUNCT
eltls-14189	155	35	engineering	engineering	NOUN
eltls-14189	155	36	drawings	drawing	NOUN
eltls-14189	155	37	,	,	PUNCT
eltls-14189	155	38	and/	and/	NOUN
eltls-14189	155	39	or	or	CCONJ
eltls-14189	155	40	in	in	ADP
eltls-14189	155	41	other	other	ADJ
eltls-14189	155	42	forms	form	NOUN
eltls-14189	155	43	such	such	ADJ
eltls-14189	155	44	as	as	ADP
eltls-14189	155	45	arrows	arrow	NOUN
eltls-14189	155	46	,	,	PUNCT
eltls-14189	155	47	circles	circle	NOUN
eltls-14189	155	48	,	,	PUNCT
eltls-14189	155	49	etc	etc	X
eltls-14189	155	50	.	.	X
eltls-14189	155	51	that	that	PRON
eltls-14189	155	52	work	work	VERB
eltls-14189	155	53	to	to	PART
eltls-14189	155	54	confirm	confirm	VERB
eltls-14189	155	55	a	a	DET
eltls-14189	155	56	specific	specific	ADJ
eltls-14189	155	57	idea	idea	NOUN
eltls-14189	155	58	,	,	PUNCT
eltls-14189	155	59	or	or	CCONJ
eltls-14189	155	60	facilitate	facilitate	VERB
eltls-14189	155	61	the	the	DET
eltls-14189	155	62	movement	movement	NOUN
eltls-14189	155	63	of	of	ADP
eltls-14189	155	64	the	the	DET
eltls-14189	155	65	viewer	viewer	NOUN
eltls-14189	155	66	or	or	CCONJ
eltls-14189	155	67	reader	reader	NOUN
eltls-14189	155	68	during	during	ADP
eltls-14189	155	69	the	the	DET
eltls-14189	155	70	advertisement	advertisement	NOUN
eltls-14189	155	71	.	.	PUNCT
eltls-14189	156	1	the	the	DET
eltls-14189	156	2	slogan	slogan	NOUN
eltls-14189	156	3	is	be	AUX
eltls-14189	156	4	an	an	DET
eltls-14189	156	5	ad	ad	NOUN
eltls-14189	156	6	phrase	phrase	NOUN
eltls-14189	156	7	that	that	PRON
eltls-14189	156	8	is	be	AUX
eltls-14189	156	9	distinguished	distinguish	VERB
eltls-14189	156	10	plain	plain	ADJ
eltls-14189	156	11	,	,	PUNCT
eltls-14189	156	12	clear	clear	ADJ
eltls-14189	156	13	and	and	CCONJ
eltls-14189	156	14	exposure	exposure	NOUN
eltls-14189	156	15	subject	subject	NOUN
eltls-14189	156	16	advertising	advertising	NOUN
eltls-14189	156	17	with	with	ADP
eltls-14189	156	18	the	the	DET
eltls-14189	156	19	aim	aim	NOUN
eltls-14189	156	20	of	of	ADP
eltls-14189	156	21	attracting	attract	VERB
eltls-14189	156	22	the	the	DET
eltls-14189	156	23	consumer	consumer	NOUN
eltls-14189	156	24	and	and	CCONJ
eltls-14189	156	25	creating	create	VERB
eltls-14189	156	26	type	type	NOUN
eltls-14189	156	27	from	from	ADP
eltls-14189	156	28	the	the	DET
eltls-14189	156	29	psychological	psychological	ADJ
eltls-14189	156	30	impact	impact	NOUN
eltls-14189	156	31	on	on	ADP
eltls-14189	156	32	him	he	PRON
eltls-14189	156	33	;	;	PUNCT
eltls-14189	156	34	to	to	PART
eltls-14189	156	35	generate	generate	VERB
eltls-14189	156	36	a	a	DET
eltls-14189	156	37	desire	desire	NOUN
eltls-14189	156	38	to	to	PART
eltls-14189	156	39	know	know	VERB
eltls-14189	156	40	what	what	PRON
eltls-14189	156	41	is	be	AUX
eltls-14189	156	42	behind	behind	ADP
eltls-14189	156	43	the	the	DET
eltls-14189	156	44	slogan	slogan	NOUN
eltls-14189	156	45	[	[	X
eltls-14189	156	46	15	15	NUM
eltls-14189	156	47	]	]	PUNCT
eltls-14189	156	48	.	.	PUNCT
eltls-14189	157	1	such	such	ADJ
eltls-14189	157	2	as	as	ADP
eltls-14189	157	3	:	:	PUNCT
eltls-14189	157	4	“	"	PUNCT
eltls-14189	157	5	the	the	DET
eltls-14189	157	6	hour	hour	NOUN
eltls-14189	157	7	of	of	ADP
eltls-14189	157	8	life	life	NOUN
eltls-14189	157	9	for	for	ADP
eltls-14189	157	10	the	the	DET
eltls-14189	157	11	purpose	purpose	NOUN
eltls-14189	157	12	of	of	ADP
eltls-14189	157	13	continuity	continuity	NOUN
eltls-14189	157	14	for	for	ADP
eltls-14189	157	15	a	a	DET
eltls-14189	157	16	certain	certain	ADJ
eltls-14189	157	17	period	period	NOUN
eltls-14189	157	18	and	and	CCONJ
eltls-14189	157	19	the	the	DET
eltls-14189	157	20	reference	reference	NOUN
eltls-14189	157	21	is	be	AUX
eltls-14189	157	22	words	word	NOUN
eltls-14189	157	23	such	such	ADJ
eltls-14189	157	24	as	as	ADP
eltls-14189	157	25	:	:	PUNCT
eltls-14189	157	26	discounts	discount	NOUN
eltls-14189	157	27	or	or	CCONJ
eltls-14189	157	28	the	the	DET
eltls-14189	157	29	cheapest	cheap	ADJ
eltls-14189	157	30	or	or	CCONJ
eltls-14189	157	31	the	the	DET
eltls-14189	157	32	only	only	ADJ
eltls-14189	157	33	one	one	NUM
eltls-14189	157	34	,	,	PUNCT
eltls-14189	157	35	or	or	CCONJ
eltls-14189	157	36	geometric	geometric	ADJ
eltls-14189	157	37	drawings	drawing	NOUN
eltls-14189	157	38	such	such	ADJ
eltls-14189	157	39	as	as	ADP
eltls-14189	157	40	the	the	DET
eltls-14189	157	41	mercedes	mercede	NOUN
eltls-14189	157	42	sign	sign	NOUN
eltls-14189	157	43	or	or	CCONJ
eltls-14189	157	44	shapes	shape	NOUN
eltls-14189	157	45	such	such	ADJ
eltls-14189	157	46	as	as	ADP
eltls-14189	157	47	arrows	arrow	NOUN
eltls-14189	157	48	that	that	PRON
eltls-14189	157	49	work	work	VERB
eltls-14189	157	50	to	to	PART
eltls-14189	157	51	confirm	confirm	VERB
eltls-14189	157	52	a	a	DET
eltls-14189	157	53	certain	certain	ADJ
eltls-14189	157	54	idea	idea	NOUN
eltls-14189	157	55	or	or	CCONJ
eltls-14189	157	56	facilitate	facilitate	VERB
eltls-14189	157	57	the	the	DET
eltls-14189	157	58	viewer	viewer	NOUN
eltls-14189	157	59	's	's	PART
eltls-14189	157	60	movement	movement	NOUN
eltls-14189	157	61	of	of	ADP
eltls-14189	157	62	the	the	DET
eltls-14189	157	63	advertisement	advertisement	NOUN
eltls-14189	157	64	or	or	CCONJ
eltls-14189	157	65	audio	audio	NOUN
eltls-14189	157	66	signals	signal	NOUN
eltls-14189	157	67	,	,	PUNCT
eltls-14189	157	68	such	such	ADJ
eltls-14189	157	69	as	as	ADP
eltls-14189	157	70	food	food	NOUN
eltls-14189	157	71	,	,	PUNCT
eltls-14189	157	72	that	that	PRON
eltls-14189	157	73	arouse	arouse	VERB
eltls-14189	157	74	interest	interest	NOUN
eltls-14189	157	75	,	,	PUNCT
eltls-14189	157	76	attract	attract	VERB
eltls-14189	157	77	the	the	DET
eltls-14189	157	78	viewer	viewer	NOUN
eltls-14189	157	79	,	,	PUNCT
eltls-14189	157	80	and	and	CCONJ
eltls-14189	157	81	turn	turn	VERB
eltls-14189	157	82	him	he	PRON
eltls-14189	157	83	into	into	ADP
eltls-14189	157	84	a	a	DET
eltls-14189	157	85	buyer	buyer	NOUN
eltls-14189	157	86	of	of	ADP
eltls-14189	157	87	the	the	DET
eltls-14189	157	88	commodity	commodity	NOUN
eltls-14189	157	89	.	.	PUNCT
eltls-14189	158	1	a	a	DET
eltls-14189	158	2	slogan	slogan	NOUN
eltls-14189	158	3	is	be	AUX
eltls-14189	158	4	an	an	DET
eltls-14189	158	5	advertising	advertising	NOUN
eltls-14189	158	6	phrase	phrase	NOUN
eltls-14189	158	7	that	that	PRON
eltls-14189	158	8	summarizes	summarize	VERB
eltls-14189	158	9	the	the	DET
eltls-14189	158	10	main	main	ADJ
eltls-14189	158	11	advertising	advertising	NOUN
eltls-14189	158	12	offer	offer	NOUN
eltls-14189	158	13	within	within	ADP
eltls-14189	158	14	an	an	DET
eltls-14189	158	15	advertising	advertising	NOUN
eltls-14189	158	16	campaign	campaign	NOUN
eltls-14189	158	17	[	[	PUNCT
eltls-14189	158	18	medvedeva	medvedeva	NOUN
eltls-14189	158	19	e.v	e.v	PROPN
eltls-14189	158	20	.	.	PROPN
eltls-14189	158	21	,	,	PUNCT
eltls-14189	158	22	2008	2008	NUM
eltls-14189	158	23	]	]	PUNCT
eltls-14189	158	24	.	.	PUNCT
eltls-14189	159	1	it	it	PRON
eltls-14189	159	2	is	be	AUX
eltls-14189	159	3	a	a	DET
eltls-14189	159	4	phrase	phrase	NOUN
eltls-14189	159	5	or	or	CCONJ
eltls-14189	159	6	a	a	DET
eltls-14189	159	7	sentence	sentence	NOUN
eltls-14189	159	8	that	that	PRON
eltls-14189	159	9	describes	describe	VERB
eltls-14189	159	10	the	the	DET
eltls-14189	159	11	benefit	benefit	NOUN
eltls-14189	159	12	derived	derive	VERB
eltls-14189	159	13	from	from	ADP
eltls-14189	159	14	the	the	DET
eltls-14189	159	15	product	product	NOUN
eltls-14189	159	16	or	or	CCONJ
eltls-14189	159	17	one	one	NUM
eltls-14189	159	18	of	of	ADP
eltls-14189	159	19	the	the	DET
eltls-14189	159	20	product	product	NOUN
eltls-14189	159	21	’s	’s	PART
eltls-14189	159	22	most	most	ADV
eltls-14189	159	23	important	important	ADJ
eltls-14189	159	24	attributes	attribute	NOUN
eltls-14189	159	25	.	.	PUNCT
eltls-14189	160	1	the	the	DET
eltls-14189	160	2	term	term	NOUN
eltls-14189	160	3	slogan	slogan	NOUN
eltls-14189	160	4	comes	come	VERB
eltls-14189	160	5	from	from	ADP
eltls-14189	160	6	the	the	DET
eltls-14189	160	7	gaelic	gaelic	ADJ
eltls-14189	160	8	words	word	NOUN
eltls-14189	160	9	sluagh	sluagh	PROPN
eltls-14189	160	10	gairm	gairm	ADJ
eltls-14189	160	11	,	,	PUNCT
eltls-14189	160	12	meaning	mean	VERB
eltls-14189	160	13	battle	battle	NOUN
eltls-14189	160	14	cry	cry	NOUN
eltls-14189	160	15	.	.	PUNCT
eltls-14189	161	1	these	these	DET
eltls-14189	161	2	days	day	NOUN
eltls-14189	161	3	it	it	PRON
eltls-14189	161	4	is	be	AUX
eltls-14189	161	5	the	the	DET
eltls-14189	161	6	battle	battle	NOUN
eltls-14189	161	7	cry	cry	NOUN
eltls-14189	161	8	in	in	ADP
eltls-14189	161	9	the	the	DET
eltls-14189	161	10	field	field	NOUN
eltls-14189	161	11	of	of	ADP
eltls-14189	161	12	sales	sale	NOUN
eltls-14189	161	13	and	and	CCONJ
eltls-14189	161	14	marketing	marketing	NOUN
eltls-14189	161	15	.	.	PUNCT
eltls-14189	162	1	it	it	PRON
eltls-14189	162	2	consists	consist	VERB
eltls-14189	162	3	of	of	ADP
eltls-14189	162	4	a	a	DET
eltls-14189	162	5	single	single	ADJ
eltls-14189	162	6	phrase	phrase	NOUN
eltls-14189	162	7	by	by	ADP
eltls-14189	162	8	which	which	PRON
eltls-14189	162	9	an	an	DET
eltls-14189	162	10	advertiser	advertiser	NOUN
eltls-14189	162	11	conveys	convey	VERB
eltls-14189	162	12	an	an	DET
eltls-14189	162	13	important	important	ADJ
eltls-14189	162	14	idea	idea	NOUN
eltls-14189	162	15	,	,	PUNCT
eltls-14189	162	16	which	which	PRON
eltls-14189	162	17	will	will	AUX
eltls-14189	162	18	presumably	presumably	ADV
eltls-14189	162	19	lead	lead	VERB
eltls-14189	162	20	readers	reader	NOUN
eltls-14189	162	21	or	or	CCONJ
eltls-14189	162	22	audience	audience	NOUN
eltls-14189	162	23	to	to	PART
eltls-14189	162	24	remember	remember	VERB
eltls-14189	162	25	and	and	CCONJ
eltls-14189	162	26	think	think	VERB
eltls-14189	162	27	favorably	favorably	ADV
eltls-14189	162	28	of	of	ADP
eltls-14189	162	29	this	this	DET
eltls-14189	162	30	company	company	NOUN
eltls-14189	162	31	.	.	PUNCT
eltls-14189	163	1	slogan	slogan	NOUN
eltls-14189	163	2	is	be	AUX
eltls-14189	163	3	thus	thus	ADV
eltls-14189	163	4	a	a	DET
eltls-14189	163	5	short	short	ADJ
eltls-14189	163	6	and	and	CCONJ
eltls-14189	163	7	catchy	catchy	ADJ
eltls-14189	163	8	phrase	phrase	NOUN
eltls-14189	163	9	that	that	PRON
eltls-14189	163	10	gets	get	VERB
eltls-14189	163	11	the	the	DET
eltls-14189	163	12	attention	attention	NOUN
eltls-14189	163	13	of	of	ADP
eltls-14189	163	14	the	the	DET
eltls-14189	163	15	audience	audience	NOUN
eltls-14189	163	16	,	,	PUNCT
eltls-14189	163	17	is	be	AUX
eltls-14189	163	18	easy	easy	ADJ
eltls-14189	163	19	to	to	PART
eltls-14189	163	20	remember	remember	VERB
eltls-14189	163	21	and	and	CCONJ
eltls-14189	163	22	comes	come	VERB
eltls-14189	163	23	off	off	ADP
eltls-14189	163	24	the	the	DET
eltls-14189	163	25	tongue	tongue	NOUN
eltls-14189	163	26	easily	easily	ADV
eltls-14189	163	27	.	.	PUNCT
eltls-14189	164	1	types	type	NOUN
eltls-14189	164	2	of	of	ADP
eltls-14189	164	3	slogan	slogan	NOUN
eltls-14189	164	4	:	:	PUNCT
eltls-14189	164	5			X
eltls-14189	164	6	slogan	slogan	NOUN
eltls-14189	164	7	that	that	PRON
eltls-14189	164	8	emphasizes	emphasize	VERB
eltls-14189	164	9	product	product	NOUN
eltls-14189	164	10	or	or	CCONJ
eltls-14189	164	11	rewardevery	rewardevery	NOUN
eltls-14189	164	12	product	product	NOUN
eltls-14189	164	13	has	have	VERB
eltls-14189	164	14	some	some	DET
eltls-14189	164	15	reward	reward	NOUN
eltls-14189	164	16	to	to	PART
eltls-14189	164	17	offer	offer	VERB
eltls-14189	164	18	consumers	consumer	NOUN
eltls-14189	164	19	.	.	PUNCT
eltls-14189	165	1	it	it	PRON
eltls-14189	165	2	may	may	AUX
eltls-14189	165	3	have	have	VERB
eltls-14189	165	4	some	some	DET
eltls-14189	165	5	hidden	hide	VERB
eltls-14189	165	6	quality	quality	NOUN
eltls-14189	165	7	that	that	PRON
eltls-14189	165	8	differentiates	differentiate	VERB
eltls-14189	165	9	a	a	DET
eltls-14189	165	10	product	product	NOUN
eltls-14189	165	11	from	from	ADP
eltls-14189	165	12	the	the	DET
eltls-14189	165	13	competitors	competitor	NOUN
eltls-14189	165	14	.	.	PUNCT
eltls-14189	166	1			PRON
eltls-14189	166	2	slogans	slogan	NOUN
eltls-14189	166	3	that	that	PRON
eltls-14189	166	4	emphasizes	emphasize	VERB
eltls-14189	166	5	action	action	NOUN
eltls-14189	166	6	to	to	PART
eltls-14189	166	7	be	be	AUX
eltls-14189	166	8	takenthe	takenthe	ADJ
eltls-14189	166	9	slogan	slogan	NOUN
eltls-14189	166	10	might	might	AUX
eltls-14189	166	11	urge	urge	VERB
eltls-14189	166	12	directly	directly	ADV
eltls-14189	166	13	that	that	SCONJ
eltls-14189	166	14	you	you	PRON
eltls-14189	166	15	use	use	VERB
eltls-14189	166	16	the	the	DET
eltls-14189	166	17	product	product	NOUN
eltls-14189	166	18	or	or	CCONJ
eltls-14189	166	19	service	service	NOUN
eltls-14189	166	20	.	.	PUNCT
eltls-14189	167	1	x.	x.	PROPN
eltls-14189	167	2	m.	m.	PROPN
eltls-14189	168	1	kaftandzhiev	kaftandzhiev	PROPN
eltls-14189	168	2	identifies	identify	VERB
eltls-14189	168	3	a	a	DET
eltls-14189	168	4	number	number	NOUN
eltls-14189	168	5	of	of	ADP
eltls-14189	168	6	basic	basic	ADJ
eltls-14189	168	7	requirements	requirement	NOUN
eltls-14189	168	8	for	for	ADP
eltls-14189	168	9	the	the	DET
eltls-14189	168	10	slogan	slogan	NOUN
eltls-14189	168	11	:	:	PUNCT
eltls-14189	168	12			NOUN
eltls-14189	168	13	concentration	concentration	NOUN
eltls-14189	168	14	of	of	ADP
eltls-14189	168	15	the	the	DET
eltls-14189	168	16	essence	essence	NOUN
eltls-14189	168	17	of	of	ADP
eltls-14189	168	18	the	the	DET
eltls-14189	168	19	commercial	commercial	ADJ
eltls-14189	168	20	offer	offer	NOUN
eltls-14189	168	21	;	;	PUNCT
eltls-14189	168	22			X
eltls-14189	168	23	relative	relative	ADJ
eltls-14189	168	24	brevity	brevity	NOUN
eltls-14189	168	25	with	with	ADP
eltls-14189	168	26	great	great	ADJ
eltls-14189	168	27	emotional	emotional	ADJ
eltls-14189	168	28	richness	richness	NOUN
eltls-14189	168	29	;	;	PUNCT
eltls-14189	168	30			NOUN
eltls-14189	168	31	simple	simple	ADJ
eltls-14189	168	32	and	and	CCONJ
eltls-14189	168	33	easy	easy	ADJ
eltls-14189	168	34	language	language	NOUN
eltls-14189	168	35	,	,	PUNCT
eltls-14189	168	36	contributing	contribute	VERB
eltls-14189	168	37	to	to	ADP
eltls-14189	168	38	better	well	ADJ
eltls-14189	168	39	perception	perception	NOUN
eltls-14189	168	40	and	and	CCONJ
eltls-14189	168	41	memorability	memorability	NOUN
eltls-14189	168	42	[	[	X
eltls-14189	168	43	16	16	NUM
eltls-14189	168	44	]	]	PUNCT
eltls-14189	168	45	.	.	PUNCT
eltls-14189	169	1	further	far	ADV
eltls-14189	169	2	,	,	PUNCT
eltls-14189	169	3	the	the	DET
eltls-14189	169	4	most	most	ADV
eltls-14189	169	5	logical	logical	ADJ
eltls-14189	169	6	and	and	CCONJ
eltls-14189	169	7	justified	justify	VERB
eltls-14189	169	8	,	,	PUNCT
eltls-14189	169	9	from	from	ADP
eltls-14189	169	10	the	the	DET
eltls-14189	169	11	point	point	NOUN
eltls-14189	169	12	of	of	ADP
eltls-14189	169	13	view	view	NOUN
eltls-14189	169	14	of	of	ADP
eltls-14189	169	15	modern	modern	ADJ
eltls-14189	169	16	researchers	researcher	NOUN
eltls-14189	169	17	,	,	PUNCT
eltls-14189	169	18	are	be	AUX
eltls-14189	169	19	the	the	DET
eltls-14189	169	20	following	follow	VERB
eltls-14189	169	21	two	two	NUM
eltls-14189	169	22	classifications	classification	NOUN
eltls-14189	169	23	of	of	ADP
eltls-14189	169	24	slogans	slogan	NOUN
eltls-14189	169	25	[	[	X
eltls-14189	169	26	17	17	NUM
eltls-14189	169	27	]	]	PUNCT
eltls-14189	169	28	.	.	PUNCT
eltls-14189	170	1	i.	i.	PROPN
eltls-14189	170	2	classification	classification	PROPN
eltls-14189	170	3	according	accord	VERB
eltls-14189	170	4	to	to	ADP
eltls-14189	170	5	the	the	DET
eltls-14189	170	6	way	way	NOUN
eltls-14189	170	7	information	information	NOUN
eltls-14189	170	8	is	be	AUX
eltls-14189	170	9	presented	present	VERB
eltls-14189	170	10	.	.	PUNCT
eltls-14189	171	1	•	•	NUM
eltls-14189	171	2	abstract	abstract	ADJ
eltls-14189	171	3	slogans	slogan	NOUN
eltls-14189	171	4	phrases	phrase	NOUN
eltls-14189	171	5	that	that	PRON
eltls-14189	171	6	are	be	AUX
eltls-14189	171	7	distantly	distantly	ADV
eltls-14189	171	8	related	relate	VERB
eltls-14189	171	9	to	to	ADP
eltls-14189	171	10	the	the	DET
eltls-14189	171	11	product	product	NOUN
eltls-14189	171	12	;	;	PUNCT
eltls-14189	171	13	do	do	AUX
eltls-14189	171	14	not	not	PART
eltls-14189	171	15	reflect	reflect	VERB
eltls-14189	171	16	specific	specific	ADJ
eltls-14189	171	17	characteristics	characteristic	NOUN
eltls-14189	171	18	of	of	ADP
eltls-14189	171	19	the	the	DET
eltls-14189	171	20	goods	good	NOUN
eltls-14189	171	21	and	and	CCONJ
eltls-14189	171	22	can	can	AUX
eltls-14189	171	23	be	be	AUX
eltls-14189	171	24	attributed	attribute	VERB
eltls-14189	171	25	to	to	ADP
eltls-14189	171	26	a	a	DET
eltls-14189	171	27	wide	wide	ADJ
eltls-14189	171	28	variety	variety	NOUN
eltls-14189	171	29	of	of	ADP
eltls-14189	171	30	goods	good	NOUN
eltls-14189	171	31	.	.	PUNCT
eltls-14189	172	1	•	•	NUM
eltls-14189	172	2	specific	specific	ADJ
eltls-14189	172	3	slogans	slogan	NOUN
eltls-14189	172	4	carry	carry	VERB
eltls-14189	172	5	information	information	NOUN
eltls-14189	172	6	about	about	ADP
eltls-14189	172	7	the	the	DET
eltls-14189	172	8	product	product	NOUN
eltls-14189	172	9	,	,	PUNCT
eltls-14189	172	10	its	its	PRON
eltls-14189	172	11	advantages	advantage	NOUN
eltls-14189	172	12	,	,	PUNCT
eltls-14189	172	13	purpose	purpose	NOUN
eltls-14189	172	14	,	,	PUNCT
eltls-14189	172	15	characteristics	characteristic	NOUN
eltls-14189	172	16	,	,	PUNCT
eltls-14189	172	17	benefits	benefit	NOUN
eltls-14189	172	18	for	for	ADP
eltls-14189	172	19	the	the	DET
eltls-14189	172	20	consumer	consumer	NOUN
eltls-14189	172	21	.	.	PUNCT
eltls-14189	173	1	easily	easily	ADV
eltls-14189	173	2	identified	identify	VERB
eltls-14189	173	3	with	with	ADP
eltls-14189	173	4	the	the	DET
eltls-14189	173	5	advertised	advertised	ADJ
eltls-14189	173	6	product	product	NOUN
eltls-14189	173	7	.	.	PUNCT
eltls-14189	174	1	they	they	PRON
eltls-14189	174	2	include	include	VERB
eltls-14189	174	3	the	the	DET
eltls-14189	174	4	brand	brand	NOUN
eltls-14189	174	5	name	name	NOUN
eltls-14189	174	6	or	or	CCONJ
eltls-14189	174	7	part	part	NOUN
eltls-14189	174	8	of	of	ADP
eltls-14189	174	9	the	the	DET
eltls-14189	174	10	brand	brand	NOUN
eltls-14189	174	11	name	name	NOUN
eltls-14189	174	12	,	,	PUNCT
eltls-14189	174	13	can	can	AUX
eltls-14189	174	14	be	be	AUX
eltls-14189	174	15	associated	associate	VERB
eltls-14189	174	16	with	with	ADP
eltls-14189	174	17	it	it	PRON
eltls-14189	174	18	,	,	PUNCT
eltls-14189	174	19	for	for	ADP
eltls-14189	174	20	example	example	NOUN
eltls-14189	174	21	:	:	PUNCT
eltls-14189	174	22	ii	ii	X
eltls-14189	174	23	.	.	PUNCT
eltls-14189	174	24	classification	classification	NOUN
eltls-14189	174	25	according	accord	VERB
eltls-14189	174	26	to	to	ADP
eltls-14189	174	27	the	the	DET
eltls-14189	174	28	purpose	purpose	NOUN
eltls-14189	174	29	of	of	ADP
eltls-14189	174	30	the	the	DET
eltls-14189	174	31	advertising	advertising	NOUN
eltls-14189	174	32	campaign	campaign	NOUN
eltls-14189	174	33	.	.	PUNCT
eltls-14189	175	1	•	•	NUM
eltls-14189	175	2	commodity	commodity	NOUN
eltls-14189	175	3	(	(	PUNCT
eltls-14189	175	4	sales	sale	NOUN
eltls-14189	175	5	)	)	PUNCT
eltls-14189	175	6	slogan	slogan	NOUN
eltls-14189	175	7	,	,	PUNCT
eltls-14189	175	8	the	the	DET
eltls-14189	175	9	main	main	ADJ
eltls-14189	175	10	task	task	NOUN
eltls-14189	175	11	of	of	ADP
eltls-14189	175	12	which	which	PRON
eltls-14189	175	13	is	be	AUX
eltls-14189	175	14	to	to	PART
eltls-14189	175	15	convey	convey	VERB
eltls-14189	175	16	to	to	ADP
eltls-14189	175	17	the	the	DET
eltls-14189	175	18	consumer	consumer	NOUN
eltls-14189	175	19	the	the	DET
eltls-14189	175	20	main	main	ADJ
eltls-14189	175	21	difference	difference	NOUN
eltls-14189	175	22	,	,	PUNCT
eltls-14189	175	23	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PRON
eltls-14189	175	24	english	english	PROPN
eltls-14189	175	25	language	language	NOUN
eltls-14189	175	26	teaching	teaching	NOUN
eltls-14189	175	27	and	and	CCONJ
eltls-14189	175	28	linguistics	linguistic	NOUN
eltls-14189	175	29	studies	study	NOUN
eltls-14189	175	30	vol	vol	NOUN
eltls-14189	175	31	.	.	PROPN
eltls-14189	176	1	5	5	NUM
eltls-14189	176	2	,	,	PUNCT
eltls-14189	176	3	no	no	INTJ
eltls-14189	176	4	.	.	NOUN
eltls-14189	176	5	2	2	NUM
eltls-14189	176	6	,	,	PUNCT
eltls-14189	176	7	2023	2023	NUM
eltls-14189	176	8	9	9	NUM
eltls-14189	176	9	published	publish	VERB
eltls-14189	176	10	by	by	ADP
eltls-14189	176	11	scholink	scholink	PROPN
eltls-14189	176	12	inc	inc	PROPN
eltls-14189	176	13	.	.	PUNCT
eltls-14189	177	1	the	the	DET
eltls-14189	177	2	advantage	advantage	NOUN
eltls-14189	177	3	of	of	ADP
eltls-14189	177	4	the	the	DET
eltls-14189	177	5	advertised	advertised	ADJ
eltls-14189	177	6	product	product	NOUN
eltls-14189	177	7	over	over	ADP
eltls-14189	177	8	others	other	NOUN
eltls-14189	177	9	,	,	PUNCT
eltls-14189	177	10	to	to	PART
eltls-14189	177	11	create	create	VERB
eltls-14189	177	12	a	a	DET
eltls-14189	177	13	certain	certain	ADJ
eltls-14189	177	14	emotional	emotional	ADJ
eltls-14189	177	15	attitude	attitude	NOUN
eltls-14189	177	16	of	of	ADP
eltls-14189	177	17	the	the	DET
eltls-14189	177	18	consumer	consumer	NOUN
eltls-14189	177	19	to	to	ADP
eltls-14189	177	20	the	the	DET
eltls-14189	177	21	product	product	NOUN
eltls-14189	177	22	.	.	PUNCT
eltls-14189	178	1	promotes	promote	VERB
eltls-14189	178	2	a	a	DET
eltls-14189	178	3	specific	specific	ADJ
eltls-14189	178	4	trade	trade	NOUN
eltls-14189	178	5	mark	mark	NOUN
eltls-14189	178	6	or	or	CCONJ
eltls-14189	178	7	brand	brand	NOUN
eltls-14189	178	8	,	,	PUNCT
eltls-14189	178	9	such	such	ADJ
eltls-14189	178	10	as	as	ADP
eltls-14189	178	11	:	:	PUNCT
eltls-14189	178	12	•	•	NOUN
eltls-14189	178	13	corporate	corporate	ADJ
eltls-14189	178	14	(	(	PUNCT
eltls-14189	178	15	image	image	NOUN
eltls-14189	178	16	)	)	PUNCT
eltls-14189	178	17	slogan	slogan	NOUN
eltls-14189	178	18	,	,	PUNCT
eltls-14189	178	19	it	it	PRON
eltls-14189	178	20	refers	refer	VERB
eltls-14189	178	21	not	not	PART
eltls-14189	178	22	to	to	ADP
eltls-14189	178	23	the	the	DET
eltls-14189	178	24	product	product	NOUN
eltls-14189	178	25	,	,	PUNCT
eltls-14189	178	26	but	but	CCONJ
eltls-14189	178	27	to	to	ADP
eltls-14189	178	28	the	the	DET
eltls-14189	178	29	company	company	NOUN
eltls-14189	178	30	,	,	PUNCT
eltls-14189	178	31	aimed	aim	VERB
eltls-14189	178	32	at	at	ADP
eltls-14189	178	33	increasing	increase	VERB
eltls-14189	178	34	the	the	DET
eltls-14189	178	35	recognition	recognition	NOUN
eltls-14189	178	36	of	of	ADP
eltls-14189	178	37	the	the	DET
eltls-14189	178	38	company	company	NOUN
eltls-14189	178	39	,	,	PUNCT
eltls-14189	178	40	brand	brand	NOUN
eltls-14189	178	41	,	,	PUNCT
eltls-14189	178	42	with	with	ADP
eltls-14189	178	43	an	an	DET
eltls-14189	178	44	emphasis	emphasis	NOUN
eltls-14189	178	45	on	on	ADP
eltls-14189	178	46	some	some	DET
eltls-14189	178	47	common	common	ADJ
eltls-14189	178	48	feature	feature	NOUN
eltls-14189	178	49	in	in	ADP
eltls-14189	178	50	the	the	DET
eltls-14189	178	51	company	company	NOUN
eltls-14189	178	52	's	's	PART
eltls-14189	178	53	activities	activity	NOUN
eltls-14189	178	54	,	,	PUNCT
eltls-14189	178	55	which	which	PRON
eltls-14189	178	56	applies	apply	VERB
eltls-14189	178	57	to	to	ADP
eltls-14189	178	58	all	all	DET
eltls-14189	178	59	products	product	NOUN
eltls-14189	178	60	or	or	CCONJ
eltls-14189	178	61	services	service	NOUN
eltls-14189	178	62	provided	provide	VERB
eltls-14189	178	63	,	,	PUNCT
eltls-14189	178	64	for	for	ADP
eltls-14189	178	65	example	example	NOUN
eltls-14189	178	66	:	:	PUNCT
eltls-14189	178	67	mini	mini	X
eltls-14189	178	68	.	.	PUNCT
eltls-14189	179	1	moreover	moreover	ADV
eltls-14189	179	2	,	,	PUNCT
eltls-14189	179	3	symbols	symbol	NOUN
eltls-14189	179	4	work	work	VERB
eltls-14189	179	5	to	to	PART
eltls-14189	179	6	draw	draw	VERB
eltls-14189	179	7	the	the	DET
eltls-14189	179	8	attention	attention	NOUN
eltls-14189	179	9	of	of	ADP
eltls-14189	179	10	the	the	DET
eltls-14189	179	11	reader	reader	NOUN
eltls-14189	179	12	,	,	PUNCT
eltls-14189	179	13	listener	listener	VERB
eltls-14189	179	14	,	,	PUNCT
eltls-14189	179	15	or	or	CCONJ
eltls-14189	179	16	viewer	viewer	NOUN
eltls-14189	179	17	of	of	ADP
eltls-14189	179	18	the	the	DET
eltls-14189	179	19	advertisement	advertisement	NOUN
eltls-14189	179	20	because	because	SCONJ
eltls-14189	179	21	they	they	PRON
eltls-14189	179	22	carry	carry	VERB
eltls-14189	179	23	out	out	ADP
eltls-14189	179	24	the	the	DET
eltls-14189	179	25	function	function	NOUN
eltls-14189	179	26	of	of	ADP
eltls-14189	179	27	conveying	convey	VERB
eltls-14189	179	28	the	the	DET
eltls-14189	179	29	meanings	meaning	NOUN
eltls-14189	179	30	of	of	ADP
eltls-14189	179	31	the	the	DET
eltls-14189	179	32	words	word	NOUN
eltls-14189	179	33	of	of	ADP
eltls-14189	179	34	the	the	DET
eltls-14189	179	35	advertisement	advertisement	NOUN
eltls-14189	179	36	to	to	ADP
eltls-14189	179	37	the	the	DET
eltls-14189	179	38	minds	mind	NOUN
eltls-14189	179	39	of	of	ADP
eltls-14189	179	40	the	the	DET
eltls-14189	179	41	consumer	consumer	NOUN
eltls-14189	179	42	.	.	PUNCT
eltls-14189	180	1	for	for	ADP
eltls-14189	180	2	example	example	NOUN
eltls-14189	180	3	:	:	PUNCT
eltls-14189	180	4	aston	aston	PROPN
eltls-14189	180	5	martin	martin	PROPN
eltls-14189	180	6	,	,	PUNCT
eltls-14189	180	7	rolls	roll	VERB
eltls-14189	180	8	royce	royce	PROPN
eltls-14189	180	9	…	…	SYM
eltls-14189	180	10	etc	etc	X
eltls-14189	180	11	.	.	X
eltls-14189	180	12	,	,	PUNCT
eltls-14189	180	13	they	they	PRON
eltls-14189	180	14	are	be	AUX
eltls-14189	180	15	the	the	DET
eltls-14189	180	16	symbols	symbol	NOUN
eltls-14189	180	17	of	of	ADP
eltls-14189	180	18	international	international	ADJ
eltls-14189	180	19	car	car	NOUN
eltls-14189	180	20	brands	brand	NOUN
eltls-14189	180	21	,	,	PUNCT
eltls-14189	180	22	and	and	CCONJ
eltls-14189	180	23	they	they	PRON
eltls-14189	180	24	also	also	ADV
eltls-14189	180	25	convey	convey	VERB
eltls-14189	180	26	the	the	DET
eltls-14189	180	27	meanings	meaning	NOUN
eltls-14189	180	28	of	of	ADP
eltls-14189	180	29	mere	mere	ADJ
eltls-14189	180	30	words	word	NOUN
eltls-14189	180	31	see	see	VERB
eltls-14189	180	32	her	her	PRON
eltls-14189	180	33	sights	sight	NOUN
eltls-14189	180	34	.	.	PUNCT
eltls-14189	181	1	the	the	DET
eltls-14189	181	2	task	task	NOUN
eltls-14189	181	3	of	of	ADP
eltls-14189	181	4	advertising	advertising	NOUN
eltls-14189	181	5	through	through	ADP
eltls-14189	181	6	various	various	ADJ
eltls-14189	181	7	ways	way	NOUN
eltls-14189	181	8	is	be	AUX
eltls-14189	181	9	to	to	PART
eltls-14189	181	10	encourage	encourage	VERB
eltls-14189	181	11	the	the	DET
eltls-14189	181	12	client	client	NOUN
eltls-14189	181	13	to	to	ADP
eltls-14189	181	14	choice	choice	NOUN
eltls-14189	181	15	of	of	ADP
eltls-14189	181	16	product	product	NOUN
eltls-14189	181	17	or	or	CCONJ
eltls-14189	181	18	service	service	NOUN
eltls-14189	181	19	.	.	PUNCT
eltls-14189	182	1	in	in	ADP
eltls-14189	182	2	addition	addition	NOUN
eltls-14189	182	3	,	,	PUNCT
eltls-14189	182	4	this	this	PRON
eltls-14189	182	5	requires	require	VERB
eltls-14189	182	6	a	a	DET
eltls-14189	182	7	correct	correct	ADJ
eltls-14189	182	8	,	,	PUNCT
eltls-14189	182	9	clear	clear	ADJ
eltls-14189	182	10	,	,	PUNCT
eltls-14189	182	11	concise	concise	ADJ
eltls-14189	182	12	drawing	draw	VERB
eltls-14189	182	13	up	up	ADP
eltls-14189	182	14	the	the	DET
eltls-14189	182	15	main	main	ADJ
eltls-14189	182	16	text	text	NOUN
eltls-14189	182	17	in	in	ADP
eltls-14189	182	18	order	order	NOUN
eltls-14189	182	19	to	to	PART
eltls-14189	182	20	inform	inform	VERB
eltls-14189	182	21	,	,	PUNCT
eltls-14189	182	22	encourage	encourage	VERB
eltls-14189	182	23	,	,	PUNCT
eltls-14189	182	24	convince	convince	VERB
eltls-14189	182	25	and	and	CCONJ
eltls-14189	182	26	promote	promote	VERB
eltls-14189	182	27	the	the	DET
eltls-14189	182	28	product	product	NOUN
eltls-14189	182	29	,	,	PUNCT
eltls-14189	182	30	then	then	ADV
eltls-14189	182	31	make	make	VERB
eltls-14189	182	32	it	it	PRON
eltls-14189	182	33	a	a	DET
eltls-14189	182	34	brand	brand	NOUN
eltls-14189	182	35	of	of	ADP
eltls-14189	182	36	your	your	PRON
eltls-14189	182	37	product	product	NOUN
eltls-14189	182	38	.	.	PUNCT
eltls-14189	183	1	of	of	ADP
eltls-14189	183	2	course	course	ADV
eltls-14189	183	3	,	,	PUNCT
eltls-14189	183	4	this	this	PRON
eltls-14189	183	5	requires	require	VERB
eltls-14189	183	6	correct	correct	ADJ
eltls-14189	183	7	information	information	NOUN
eltls-14189	183	8	,	,	PUNCT
eltls-14189	183	9	which	which	PRON
eltls-14189	183	10	helps	help	VERB
eltls-14189	183	11	people	people	NOUN
eltls-14189	183	12	make	make	VERB
eltls-14189	183	13	sure	sure	ADJ
eltls-14189	183	14	one	one	NUM
eltls-14189	183	15	brand	brand	NOUN
eltls-14189	183	16	is	be	AUX
eltls-14189	183	17	better	well	ADJ
eltls-14189	183	18	than	than	SCONJ
eltls-14189	183	19	another	another	PRON
eltls-14189	183	20	is	be	AUX
eltls-14189	183	21	.	.	PUNCT
eltls-14189	184	1	this	this	PRON
eltls-14189	184	2	means	mean	VERB
eltls-14189	184	3	that	that	SCONJ
eltls-14189	184	4	with	with	ADP
eltls-14189	184	5	the	the	DET
eltls-14189	184	6	help	help	NOUN
eltls-14189	184	7	of	of	ADP
eltls-14189	184	8	linguistic	linguistic	ADJ
eltls-14189	184	9	means	mean	NOUN
eltls-14189	184	10	,	,	PUNCT
eltls-14189	184	11	advertising	advertising	NOUN
eltls-14189	184	12	fulfills	fulfill	VERB
eltls-14189	184	13	its	its	PRON
eltls-14189	184	14	purpose	purpose	NOUN
eltls-14189	184	15	.	.	PUNCT
eltls-14189	185	1	an	an	DET
eltls-14189	185	2	analysis	analysis	NOUN
eltls-14189	185	3	of	of	ADP
eltls-14189	185	4	a	a	DET
eltls-14189	185	5	set	set	NOUN
eltls-14189	185	6	of	of	ADP
eltls-14189	185	7	brands	brand	NOUN
eltls-14189	185	8	finds	find	VERB
eltls-14189	185	9	that	that	SCONJ
eltls-14189	185	10	salience	salience	NOUN
eltls-14189	185	11	cues	cue	NOUN
eltls-14189	185	12	(	(	PUNCT
eltls-14189	185	13	e.g.	e.g.	ADV
eltls-14189	185	14	,	,	PUNCT
eltls-14189	185	15	logo	logo	NOUN
eltls-14189	185	16	)	)	PUNCT
eltls-14189	185	17	benefit	benefit	NOUN
eltls-14189	185	18	and	and	CCONJ
eltls-14189	185	19	attribute	attribute	NOUN
eltls-14189	185	20	messages	message	NOUN
eltls-14189	185	21	moderate	moderate	ADJ
eltls-14189	185	22	ad	ad	NOUN
eltls-14189	185	23	effectiveness	effectiveness	NOUN
eltls-14189	185	24	[	[	X
eltls-14189	185	25	18	18	NUM
eltls-14189	185	26	]	]	SYM
eltls-14189	185	27	.	.	PUNCT
eltls-14189	186	1	7	7	X
eltls-14189	186	2	)	)	PUNCT
eltls-14189	186	3	an	an	DET
eltls-14189	186	4	echo	echo	NOUN
eltls-14189	186	5	phrase	phrase	NOUN
eltls-14189	186	6	an	an	DET
eltls-14189	186	7	echo	echo	NOUN
eltls-14189	186	8	phrase	phrase	NOUN
eltls-14189	186	9	is	be	AUX
eltls-14189	186	10	the	the	DET
eltls-14189	186	11	main	main	ADJ
eltls-14189	186	12	conclusion	conclusion	NOUN
eltls-14189	186	13	following	follow	VERB
eltls-14189	186	14	from	from	ADP
eltls-14189	186	15	the	the	DET
eltls-14189	186	16	argumentation	argumentation	NOUN
eltls-14189	186	17	contained	contain	VERB
eltls-14189	186	18	in	in	ADP
eltls-14189	186	19	the	the	DET
eltls-14189	186	20	mat	mat	NOUN
eltls-14189	186	21	,	,	PUNCT
eltls-14189	186	22	the	the	DET
eltls-14189	186	23	final	final	ADJ
eltls-14189	186	24	verbal	verbal	ADJ
eltls-14189	186	25	part	part	NOUN
eltls-14189	186	26	of	of	ADP
eltls-14189	186	27	the	the	DET
eltls-14189	186	28	text	text	NOUN
eltls-14189	186	29	[	[	X
eltls-14189	186	30	19	19	NUM
eltls-14189	186	31	]	]	PUNCT
eltls-14189	186	32	.	.	PUNCT
eltls-14189	187	1	along	along	ADP
eltls-14189	187	2	with	with	ADP
eltls-14189	187	3	the	the	DET
eltls-14189	187	4	headline	headline	NOUN
eltls-14189	187	5	,	,	PUNCT
eltls-14189	187	6	the	the	DET
eltls-14189	187	7	echo	echo	NOUN
eltls-14189	187	8	phrase	phrase	NOUN
eltls-14189	187	9	is	be	AUX
eltls-14189	187	10	one	one	NUM
eltls-14189	187	11	of	of	ADP
eltls-14189	187	12	the	the	DET
eltls-14189	187	13	most	most	ADV
eltls-14189	187	14	important	important	ADJ
eltls-14189	187	15	elements	element	NOUN
eltls-14189	187	16	of	of	ADP
eltls-14189	187	17	advertising	advertising	NOUN
eltls-14189	187	18	.	.	PUNCT
eltls-14189	188	1	the	the	DET
eltls-14189	188	2	fact	fact	NOUN
eltls-14189	188	3	is	be	AUX
eltls-14189	188	4	that	that	SCONJ
eltls-14189	188	5	the	the	DET
eltls-14189	188	6	average	average	ADJ
eltls-14189	188	7	consumer	consumer	NOUN
eltls-14189	188	8	reads	read	VERB
eltls-14189	188	9	the	the	DET
eltls-14189	188	10	beginning	beginning	NOUN
eltls-14189	188	11	(	(	PUNCT
eltls-14189	188	12	headline	headline	NOUN
eltls-14189	188	13	)	)	PUNCT
eltls-14189	188	14	and	and	CCONJ
eltls-14189	188	15	end	end	NOUN
eltls-14189	188	16	(	(	PUNCT
eltls-14189	188	17	echo	echo	NOUN
eltls-14189	188	18	phrase	phrase	NOUN
eltls-14189	188	19	)	)	PUNCT
eltls-14189	188	20	of	of	ADP
eltls-14189	188	21	the	the	DET
eltls-14189	188	22	advertising	advertising	NOUN
eltls-14189	188	23	text	text	NOUN
eltls-14189	188	24	.	.	PUNCT
eltls-14189	189	1	therefore	therefore	ADV
eltls-14189	189	2	,	,	PUNCT
eltls-14189	189	3	it	it	PRON
eltls-14189	189	4	is	be	AUX
eltls-14189	189	5	the	the	DET
eltls-14189	189	6	echo	echo	NOUN
eltls-14189	189	7	phrase	phrase	NOUN
eltls-14189	189	8	that	that	PRON
eltls-14189	189	9	reproduces	reproduce	VERB
eltls-14189	189	10	the	the	DET
eltls-14189	189	11	main	main	ADJ
eltls-14189	189	12	idea	idea	NOUN
eltls-14189	189	13	of	of	ADP
eltls-14189	189	14	the	the	DET
eltls-14189	189	15	mat	mat	NOUN
eltls-14189	189	16	that	that	PRON
eltls-14189	189	17	can	can	AUX
eltls-14189	189	18	increase	increase	VERB
eltls-14189	189	19	the	the	DET
eltls-14189	189	20	effectiveness	effectiveness	NOUN
eltls-14189	189	21	of	of	ADP
eltls-14189	189	22	the	the	DET
eltls-14189	189	23	advertising	advertising	NOUN
eltls-14189	189	24	message	message	NOUN
eltls-14189	189	25	as	as	ADP
eltls-14189	189	26	a	a	DET
eltls-14189	189	27	whole	whole	NOUN
eltls-14189	189	28	.	.	PUNCT
eltls-14189	190	1	the	the	DET
eltls-14189	190	2	most	most	ADV
eltls-14189	190	3	commonly	commonly	ADV
eltls-14189	190	4	used	use	VERB
eltls-14189	190	5	echo	echo	NOUN
eltls-14189	190	6	phrases	phrase	NOUN
eltls-14189	190	7	are	be	AUX
eltls-14189	190	8	:	:	PUNCT
eltls-14189	190	9	•	•	ADJ
eltls-14189	190	10	brand	brand	NOUN
eltls-14189	190	11	name	name	NOUN
eltls-14189	190	12	;	;	PUNCT
eltls-14189	190	13	•	•	NUM
eltls-14189	190	14	band	band	NOUN
eltls-14189	190	15	name	name	NOUN
eltls-14189	190	16	and	and	CCONJ
eltls-14189	190	17	slogan	slogan	NOUN
eltls-14189	190	18	;	;	PUNCT
eltls-14189	190	19	•	•	NUM
eltls-14189	190	20	brand	brand	NOUN
eltls-14189	190	21	name	name	NOUN
eltls-14189	190	22	and	and	CCONJ
eltls-14189	190	23	expression	expression	NOUN
eltls-14189	190	24	created	create	VERB
eltls-14189	190	25	specifically	specifically	ADV
eltls-14189	190	26	for	for	ADP
eltls-14189	190	27	this	this	DET
eltls-14189	190	28	ad	ad	NOUN
eltls-14189	190	29	;	;	PUNCT
eltls-14189	190	30	•	•	ADP
eltls-14189	190	31	an	an	DET
eltls-14189	190	32	expression	expression	NOUN
eltls-14189	190	33	created	create	VERB
eltls-14189	190	34	specifically	specifically	ADV
eltls-14189	190	35	for	for	ADP
eltls-14189	190	36	this	this	DET
eltls-14189	190	37	advertisement	advertisement	NOUN
eltls-14189	190	38	;	;	PUNCT
eltls-14189	190	39	1	1	X
eltls-14189	190	40	.	.	PUNCT
eltls-14189	190	41	materials	material	NOUN
eltls-14189	190	42	and	and	CCONJ
eltls-14189	190	43	methods	method	NOUN
eltls-14189	190	44	the	the	DET
eltls-14189	190	45	study	study	NOUN
eltls-14189	190	46	is	be	AUX
eltls-14189	190	47	based	base	VERB
eltls-14189	190	48	on	on	ADP
eltls-14189	190	49	publications	publication	NOUN
eltls-14189	190	50	,	,	PUNCT
eltls-14189	190	51	dissertations	dissertation	NOUN
eltls-14189	190	52	,	,	PUNCT
eltls-14189	190	53	and	and	CCONJ
eltls-14189	190	54	scientific	scientific	ADJ
eltls-14189	190	55	books	book	NOUN
eltls-14189	190	56	written	write	VERB
eltls-14189	190	57	by	by	ADP
eltls-14189	190	58	belarussian	belarussian	PROPN
eltls-14189	190	59	(	(	PUNCT
eltls-14189	190	60	russian	russian	PROPN
eltls-14189	190	61	)	)	PUNCT
eltls-14189	190	62	,	,	PUNCT
eltls-14189	190	63	english	english	NOUN
eltls-14189	190	64	,	,	PUNCT
eltls-14189	190	65	and	and	CCONJ
eltls-14189	190	66	arabic	arabic	ADJ
eltls-14189	190	67	authors	author	NOUN
eltls-14189	190	68	,	,	PUNCT
eltls-14189	190	69	of	of	ADP
eltls-14189	190	70	which	which	PRON
eltls-14189	190	71	focus	focus	VERB
eltls-14189	190	72	on	on	ADP
eltls-14189	190	73	the	the	DET
eltls-14189	190	74	compositional	compositional	ADJ
eltls-14189	190	75	structure	structure	NOUN
eltls-14189	190	76	of	of	ADP
eltls-14189	190	77	advertising	advertising	NOUN
eltls-14189	190	78	.	.	PUNCT
eltls-14189	191	1	general	general	ADJ
eltls-14189	191	2	scientific	scientific	ADJ
eltls-14189	191	3	and	and	CCONJ
eltls-14189	191	4	special	special	ADJ
eltls-14189	191	5	research	research	NOUN
eltls-14189	191	6	methods	method	NOUN
eltls-14189	191	7	were	be	AUX
eltls-14189	191	8	used	use	VERB
eltls-14189	191	9	in	in	ADP
eltls-14189	191	10	the	the	DET
eltls-14189	191	11	course	course	NOUN
eltls-14189	191	12	of	of	ADP
eltls-14189	191	13	the	the	DET
eltls-14189	191	14	study	study	NOUN
eltls-14189	191	15	.	.	PUNCT
eltls-14189	192	1	2	2	X
eltls-14189	192	2	.	.	NUM
eltls-14189	192	3	findings	finding	NOUN
eltls-14189	192	4	and	and	CCONJ
eltls-14189	192	5	discussions	discussion	NOUN
eltls-14189	192	6	after	after	ADP
eltls-14189	192	7	studying	study	VERB
eltls-14189	192	8	the	the	DET
eltls-14189	192	9	scientific	scientific	ADJ
eltls-14189	192	10	works	work	NOUN
eltls-14189	192	11	presented	present	VERB
eltls-14189	192	12	in	in	ADP
eltls-14189	192	13	the	the	DET
eltls-14189	192	14	article	article	NOUN
eltls-14189	192	15	,	,	PUNCT
eltls-14189	192	16	the	the	DET
eltls-14189	192	17	author	author	NOUN
eltls-14189	192	18	identified	identify	VERB
eltls-14189	192	19	the	the	DET
eltls-14189	192	20	issues	issue	NOUN
eltls-14189	192	21	that	that	PRON
eltls-14189	192	22	are	be	AUX
eltls-14189	192	23	raised	raise	VERB
eltls-14189	192	24	in	in	ADP
eltls-14189	192	25	these	these	DET
eltls-14189	192	26	scientific	scientific	ADJ
eltls-14189	192	27	studies	study	NOUN
eltls-14189	192	28	,	,	PUNCT
eltls-14189	192	29	such	such	ADJ
eltls-14189	192	30	as	as	ADP
eltls-14189	192	31	the	the	DET
eltls-14189	192	32	variety	variety	NOUN
eltls-14189	192	33	and	and	CCONJ
eltls-14189	192	34	deviation	deviation	NOUN
eltls-14189	192	35	of	of	ADP
eltls-14189	192	36	elements	element	NOUN
eltls-14189	192	37	of	of	ADP
eltls-14189	192	38	advertising	advertising	NOUN
eltls-14189	192	39	.	.	PUNCT
eltls-14189	193	1	issues	issue	NOUN
eltls-14189	193	2	regarding	regard	VERB
eltls-14189	193	3	the	the	DET
eltls-14189	193	4	structural	structural	ADJ
eltls-14189	193	5	diversity	diversity	NOUN
eltls-14189	193	6	of	of	ADP
eltls-14189	193	7	advertising	advertising	NOUN
eltls-14189	193	8	texts	text	NOUN
eltls-14189	193	9	and	and	CCONJ
eltls-14189	193	10	invariant	invariant	ADJ
eltls-14189	193	11	and	and	CCONJ
eltls-14189	193	12	features	feature	NOUN
eltls-14189	193	13	are	be	AUX
eltls-14189	193	14	still	still	ADV
eltls-14189	193	15	addressed	address	VERB
eltls-14189	193	16	in	in	ADP
eltls-14189	193	17	passing	pass	VERB
eltls-14189	193	18	.	.	PUNCT
eltls-14189	194	1	3	3	X
eltls-14189	194	2	.	.	X
eltls-14189	194	3	conclusion	conclusion	NOUN
eltls-14189	194	4	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-14189	194	5	english	english	PROPN
eltls-14189	194	6	language	language	NOUN
eltls-14189	194	7	teaching	teaching	NOUN
eltls-14189	194	8	and	and	CCONJ
eltls-14189	194	9	linguistics	linguistic	NOUN
eltls-14189	194	10	studies	study	NOUN
eltls-14189	194	11	vol	vol	NOUN
eltls-14189	194	12	.	.	PROPN
eltls-14189	194	13	5	5	NUM
eltls-14189	194	14	,	,	PUNCT
eltls-14189	194	15	no	no	INTJ
eltls-14189	194	16	.	.	NOUN
eltls-14189	194	17	2	2	NUM
eltls-14189	194	18	,	,	PUNCT
eltls-14189	194	19	2023	2023	NUM
eltls-14189	194	20	10	10	NUM
eltls-14189	194	21	published	publish	VERB
eltls-14189	194	22	by	by	ADP
eltls-14189	194	23	scholink	scholink	PROPN
eltls-14189	194	24	inc	inc	PROPN
eltls-14189	194	25	.	.	PROPN
eltls-14189	194	26	in	in	ADP
eltls-14189	194	27	light	light	NOUN
eltls-14189	194	28	of	of	ADP
eltls-14189	194	29	this	this	PRON
eltls-14189	194	30	,	,	PUNCT
eltls-14189	194	31	we	we	PRON
eltls-14189	194	32	could	could	AUX
eltls-14189	194	33	say	say	VERB
eltls-14189	194	34	that	that	SCONJ
eltls-14189	194	35	advertising	advertising	NOUN
eltls-14189	194	36	has	have	VERB
eltls-14189	194	37	a	a	DET
eltls-14189	194	38	system	system	NOUN
eltls-14189	194	39	of	of	ADP
eltls-14189	194	40	synergy	synergy	NOUN
eltls-14189	194	41	exists	exist	VERB
eltls-14189	194	42	when	when	SCONJ
eltls-14189	194	43	different	different	ADJ
eltls-14189	194	44	elements	element	NOUN
eltls-14189	194	45	function	function	VERB
eltls-14189	194	46	more	more	ADV
eltls-14189	194	47	effectively	effectively	ADV
eltls-14189	194	48	together	together	ADV
eltls-14189	194	49	than	than	SCONJ
eltls-14189	194	50	they	they	PRON
eltls-14189	194	51	do	do	VERB
eltls-14189	194	52	separately	separately	ADV
eltls-14189	194	53	.	.	PUNCT
eltls-14189	195	1	because	because	SCONJ
eltls-14189	195	2	they	they	PRON
eltls-14189	195	3	are	be	AUX
eltls-14189	195	4	all	all	ADV
eltls-14189	195	5	important	important	ADJ
eltls-14189	195	6	,	,	PUNCT
eltls-14189	195	7	complementary	complementary	ADJ
eltls-14189	195	8	parts	part	NOUN
eltls-14189	195	9	of	of	ADP
eltls-14189	195	10	the	the	DET
eltls-14189	195	11	same	same	ADJ
eltls-14189	195	12	puzzle	puzzle	NOUN
eltls-14189	195	13	,	,	PUNCT
eltls-14189	195	14	we	we	PRON
eltls-14189	195	15	should	should	AUX
eltls-14189	195	16	not	not	PART
eltls-14189	195	17	put	put	VERB
eltls-14189	195	18	any	any	PRON
eltls-14189	195	19	of	of	ADP
eltls-14189	195	20	these	these	DET
eltls-14189	195	21	elements	element	NOUN
eltls-14189	195	22	in	in	ADP
eltls-14189	195	23	second	second	ADJ
eltls-14189	195	24	place	place	NOUN
eltls-14189	195	25	and	and	CCONJ
eltls-14189	195	26	should	should	AUX
eltls-14189	195	27	instead	instead	ADV
eltls-14189	195	28	concentrate	concentrate	VERB
eltls-14189	195	29	our	our	PRON
eltls-14189	195	30	efforts	effort	NOUN
eltls-14189	195	31	on	on	ADP
eltls-14189	195	32	getting	get	VERB
eltls-14189	195	33	the	the	DET
eltls-14189	195	34	best	good	ADJ
eltls-14189	195	35	version	version	NOUN
eltls-14189	195	36	of	of	ADP
eltls-14189	195	37	each	each	DET
eltls-14189	195	38	advertisement	advertisement	NOUN
eltls-14189	195	39	component	component	NOUN
eltls-14189	195	40	.	.	PUNCT
eltls-14189	196	1	the	the	DET
eltls-14189	196	2	only	only	ADJ
eltls-14189	196	3	way	way	NOUN
eltls-14189	196	4	to	to	PART
eltls-14189	196	5	guarantee	guarantee	VERB
eltls-14189	196	6	that	that	SCONJ
eltls-14189	196	7	your	your	PRON
eltls-14189	196	8	advertisements	advertisement	NOUN
eltls-14189	196	9	will	will	AUX
eltls-14189	196	10	be	be	AUX
eltls-14189	196	11	effective	effective	ADJ
eltls-14189	196	12	overall	overall	ADJ
eltls-14189	196	13	is	be	AUX
eltls-14189	196	14	to	to	PART
eltls-14189	196	15	do	do	VERB
eltls-14189	196	16	this	this	PRON
eltls-14189	196	17	.	.	PUNCT
eltls-14189	197	1	in	in	ADP
eltls-14189	197	2	an	an	DET
eltls-14189	197	3	effort	effort	NOUN
eltls-14189	197	4	to	to	PART
eltls-14189	197	5	elicit	elicit	VERB
eltls-14189	197	6	a	a	DET
eltls-14189	197	7	favorable	favorable	ADJ
eltls-14189	197	8	response	response	NOUN
eltls-14189	197	9	from	from	ADP
eltls-14189	197	10	some	some	DET
eltls-14189	197	11	customers	customer	NOUN
eltls-14189	197	12	,	,	PUNCT
eltls-14189	197	13	we	we	PRON
eltls-14189	197	14	could	could	AUX
eltls-14189	197	15	really	really	ADV
eltls-14189	197	16	try	try	VERB
eltls-14189	197	17	to	to	PART
eltls-14189	197	18	improve	improve	VERB
eltls-14189	197	19	some	some	PRON
eltls-14189	197	20	of	of	ADP
eltls-14189	197	21	its	its	PRON
eltls-14189	197	22	components	component	NOUN
eltls-14189	197	23	.	.	PUNCT
eltls-14189	198	1	however	however	ADV
eltls-14189	198	2	,	,	PUNCT
eltls-14189	198	3	if	if	SCONJ
eltls-14189	198	4	we	we	PRON
eltls-14189	198	5	want	want	VERB
eltls-14189	198	6	to	to	PART
eltls-14189	198	7	create	create	VERB
eltls-14189	198	8	a	a	DET
eltls-14189	198	9	commercial	commercial	NOUN
eltls-14189	198	10	that	that	PRON
eltls-14189	198	11	has	have	VERB
eltls-14189	198	12	the	the	DET
eltls-14189	198	13	desired	desire	VERB
eltls-14189	198	14	effect	effect	NOUN
eltls-14189	198	15	and	and	CCONJ
eltls-14189	198	16	draws	draw	VERB
eltls-14189	198	17	a	a	DET
eltls-14189	198	18	sizable	sizable	ADJ
eltls-14189	198	19	amount	amount	NOUN
eltls-14189	198	20	of	of	ADP
eltls-14189	198	21	attention	attention	NOUN
eltls-14189	198	22	from	from	ADP
eltls-14189	198	23	the	the	DET
eltls-14189	198	24	target	target	NOUN
eltls-14189	198	25	audience	audience	NOUN
eltls-14189	198	26	,	,	PUNCT
eltls-14189	198	27	we	we	PRON
eltls-14189	198	28	must	must	AUX
eltls-14189	198	29	concentrate	concentrate	VERB
eltls-14189	198	30	on	on	ADP
eltls-14189	198	31	all	all	PRON
eltls-14189	198	32	of	of	ADP
eltls-14189	198	33	a	a	DET
eltls-14189	198	34	commercial	commercial	NOUN
eltls-14189	198	35	's	's	PART
eltls-14189	198	36	components	component	NOUN
eltls-14189	198	37	,	,	PUNCT
eltls-14189	198	38	not	not	PART
eltls-14189	198	39	just	just	ADV
eltls-14189	198	40	one	one	NUM
eltls-14189	198	41	.	.	PUNCT
eltls-14189	199	1	this	this	PRON
eltls-14189	199	2	is	be	AUX
eltls-14189	199	3	done	do	VERB
eltls-14189	199	4	so	so	SCONJ
eltls-14189	199	5	that	that	SCONJ
eltls-14189	199	6	each	each	DET
eltls-14189	199	7	component	component	NOUN
eltls-14189	199	8	can	can	AUX
eltls-14189	199	9	fulfill	fulfill	VERB
eltls-14189	199	10	its	its	PRON
eltls-14189	199	11	intended	intended	ADJ
eltls-14189	199	12	function	function	NOUN
eltls-14189	199	13	.	.	PUNCT
eltls-14189	200	1	references	reference	NOUN
eltls-14189	200	2	al	al	PROPN
eltls-14189	200	3	-	-	PUNCT
eltls-14189	200	4	sahn	sahn	PROPN
eltls-14189	200	5	,	,	PUNCT
eltls-14189	200	6	m.	m.	NOUN
eltls-14189	200	7	f.	f.	PROPN
eltls-14189	200	8	(	(	PUNCT
eltls-14189	200	9	1997	1997	NUM
eltls-14189	200	10	)	)	PUNCT
eltls-14189	200	11	.	.	PUNCT
eltls-14189	201	1	in	in	ADP
eltls-14189	201	2	advertising/	advertising/	NUM
eltls-14189	201	3	m.	m.	NOUN
eltls-14189	201	4	f.	f.	PROPN
eltls-14189	201	5	al	al	PROPN
eltls-14189	201	6	-	-	PUNCT
eltls-14189	201	7	sahn	sahn	PROPN
eltls-14189	201	8	(	(	PUNCT
eltls-14189	201	9	p.	p.	NOUN
eltls-14189	201	10	304	304	NUM
eltls-14189	201	11	,	,	PUNCT
eltls-14189	201	12	p.	p.	NOUN
eltls-14189	201	13	218	218	NUM
eltls-14189	201	14	)	)	PUNCT
eltls-14189	201	15	.	.	PUNCT
eltls-14189	202	1	alexandria	alexandria	PROPN
eltls-14189	202	2	:	:	PUNCT
eltls-14189	202	3	university	university	NOUN
eltls-14189	202	4	house	house	NOUN
eltls-14189	202	5	.	.	PUNCT
eltls-14189	203	1	boscán	boscán	NOUN
eltls-14189	203	2	,	,	PUNCT
eltls-14189	203	3	j.	j.	PROPN
eltls-14189	203	4	p.	p.	PROPN
eltls-14189	203	5	,	,	PUNCT
eltls-14189	203	6	&	&	CCONJ
eltls-14189	203	7	mendoza	mendoza	PROPN
eltls-14189	203	8	,	,	PUNCT
eltls-14189	203	9	m.	m.	NOUN
eltls-14189	203	10	i.	i.	PROPN
eltls-14189	203	11	(	(	PUNCT
eltls-14189	203	12	2004	2004	NUM
eltls-14189	203	13	)	)	PUNCT
eltls-14189	203	14	.	.	PUNCT
eltls-14189	204	1	semiotic	semiotic	ADJ
eltls-14189	204	2	analysis	analysis	NOUN
eltls-14189	204	3	of	of	ADP
eltls-14189	204	4	perfume	perfume	NOUN
eltls-14189	204	5	advertising	advertising	NOUN
eltls-14189	204	6	/	/	SYM
eltls-14189	204	7	j.	j.	PROPN
eltls-14189	204	8	p.	p.	PROPN
eltls-14189	204	9	boscán	boscán	NOUN
eltls-14189	204	10	,	,	PUNCT
eltls-14189	204	11	m.	m.	NOUN
eltls-14189	204	12	i.	i.	PROPN
eltls-14189	204	13	mendoza	mendoza	PROPN
eltls-14189	204	14	//	//	PROPN
eltls-14189	204	15	revista	revista	PROPN
eltls-14189	204	16	de	de	PROPN
eltls-14189	204	17	ciencias	ciencias	PROPN
eltls-14189	204	18	humanas	humanas	PROPN
eltls-14189	204	19	y	y	PROPN
eltls-14189	204	20	sociales	sociales	PROPN
eltls-14189	204	21	(	(	PUNCT
eltls-14189	204	22	online	online	ADJ
eltls-14189	204	23	)	)	PUNCT
eltls-14189	204	24	,	,	PUNCT
eltls-14189	204	25	20(45	20(45	NUM
eltls-14189	204	26	)	)	PUNCT
eltls-14189	204	27	,	,	PUNCT
eltls-14189	204	28	47	47	NUM
eltls-14189	204	29	-	-	SYM
eltls-14189	204	30	58	58	NUM
eltls-14189	204	31	.	.	PUNCT
eltls-14189	205	1	bruce	bruce	PROPN
eltls-14189	205	2	,	,	PUNCT
eltls-14189	205	3	n.	n.	PROPN
eltls-14189	205	4	i.	i.	PROPN
eltls-14189	205	5	,	,	PUNCT
eltls-14189	205	6	becker	becker	PROPN
eltls-14189	205	7	,	,	PUNCT
eltls-14189	205	8	m.	m.	NOUN
eltls-14189	205	9	,	,	PUNCT
eltls-14189	205	10	&	&	CCONJ
eltls-14189	205	11	reinartz	reinartz	PROPN
eltls-14189	205	12	,	,	PUNCT
eltls-14189	205	13	w.	w.	PROPN
eltls-14189	205	14	(	(	PUNCT
eltls-14189	205	15	2020	2020	NUM
eltls-14189	205	16	)	)	PUNCT
eltls-14189	205	17	.	.	PUNCT
eltls-14189	206	1	communicating	communicate	VERB
eltls-14189	206	2	brands	brand	NOUN
eltls-14189	206	3	in	in	ADP
eltls-14189	206	4	television	television	NOUN
eltls-14189	206	5	advertising/	advertising/	NUM
eltls-14189	206	6	n.	n.	PROPN
eltls-14189	206	7	i.	i.	PROPN
eltls-14189	206	8	bruce	bruce	PROPN
eltls-14189	206	9	,	,	PUNCT
eltls-14189	206	10	m.	m.	PROPN
eltls-14189	206	11	becker	becker	PROPN
eltls-14189	206	12	,	,	PUNCT
eltls-14189	206	13	w.	w.	PROPN
eltls-14189	206	14	reinartz	reinartz	PROPN
eltls-14189	206	15	.	.	PUNCT
eltls-14189	207	1	journal	journal	PROPN
eltls-14189	207	2	of	of	ADP
eltls-14189	207	3	marketing	marketing	NOUN
eltls-14189	207	4	research	research	NOUN
eltls-14189	207	5	,	,	PUNCT
eltls-14189	207	6	57(2	57(2	NUM
eltls-14189	207	7	)	)	PUNCT
eltls-14189	207	8	,	,	PUNCT
eltls-14189	207	9	236	236	NUM
eltls-14189	207	10	-	-	SYM
eltls-14189	207	11	256	256	NUM
eltls-14189	207	12	.	.	PUNCT
eltls-14189	208	1	https://doi.org/10.1177/0022243719892576	https://doi.org/10.1177/0022243719892576	PROPN
eltls-14189	208	2	burton	burton	PROPN
eltls-14189	208	3	,	,	PUNCT
eltls-14189	208	4	p.	p.	PROPN
eltls-14189	208	5	w.	w.	PROPN
eltls-14189	208	6	(	(	PUNCT
eltls-14189	208	7	1983	1983	NUM
eltls-14189	208	8	)	)	PUNCT
eltls-14189	208	9	.	.	PUNCT
eltls-14189	209	1	in	in	ADP
eltls-14189	209	2	advertising	advertising	NOUN
eltls-14189	209	3	copy	copy	NOUN
eltls-14189	209	4	writing/	writing/	NUM
eltls-14189	209	5	p.	p.	PROPN
eltls-14189	209	6	w.	w.	PROPN
eltls-14189	209	7	burton	burton	PROPN
eltls-14189	209	8	(	(	PUNCT
eltls-14189	209	9	p.	p.	NOUN
eltls-14189	209	10	384	384	NUM
eltls-14189	209	11	)	)	PUNCT
eltls-14189	209	12	.	.	PUNCT
eltls-14189	210	1	columbus	columbus	PROPN
eltls-14189	210	2	,	,	PUNCT
eltls-14189	210	3	ohio	ohio	PROPN
eltls-14189	210	4	:	:	PUNCT
eltls-14189	210	5	grid	grid	NOUN
eltls-14189	210	6	pub	pub	NOUN
eltls-14189	210	7	.	.	PUNCT
eltls-14189	211	1	chernysheva	chernysheva	PROPN
eltls-14189	211	2	,	,	PUNCT
eltls-14189	211	3	t.	t.	PROPN
eltls-14189	211	4	l.	l.	PROPN
eltls-14189	211	5	(	(	PUNCT
eltls-14189	211	6	2006	2006	NUM
eltls-14189	211	7	)	)	PUNCT
eltls-14189	211	8	.	.	PUNCT
eltls-14189	212	1	in	in	ADP
eltls-14189	212	2	advertising	advertising	NOUN
eltls-14189	212	3	in	in	ADP
eltls-14189	212	4	the	the	DET
eltls-14189	212	5	socio	socio	NOUN
eltls-14189	212	6	-	-	PUNCT
eltls-14189	212	7	cultural	cultural	ADJ
eltls-14189	212	8	service	service	NOUN
eltls-14189	212	9	and	and	CCONJ
eltls-14189	212	10	tourism	tourism	NOUN
eltls-14189	212	11	/	/	SYM
eltls-14189	212	12	study	study	NOUN
eltls-14189	212	13	guide	guide	NOUN
eltls-14189	212	14	/	/	SYM
eltls-14189	212	15	t.	t.	PROPN
eltls-14189	212	16	l.	l.	PROPN
eltls-14189	212	17	chernysheva	chernysheva	PROPN
eltls-14189	212	18	(	(	PUNCT
eltls-14189	212	19	p.	p.	NOUN
eltls-14189	212	20	92	92	NUM
eltls-14189	212	21	)	)	PUNCT
eltls-14189	212	22	.	.	PUNCT
eltls-14189	213	1	novosibirsk	novosibirsk	PROPN
eltls-14189	213	2	:	:	PUNCT
eltls-14189	213	3	publishing	publish	VERB
eltls-14189	213	4	house	house	NOUN
eltls-14189	213	5	of	of	ADP
eltls-14189	213	6	nstu	nstu	PROPN
eltls-14189	213	7	.	.	PUNCT
eltls-14189	214	1	cohen	cohen	PROPN
eltls-14189	214	2	,	,	PUNCT
eltls-14189	214	3	d.	d.	PROPN
eltls-14189	214	4	(	(	PUNCT
eltls-14189	214	5	1972	1972	NUM
eltls-14189	214	6	)	)	PUNCT
eltls-14189	214	7	.	.	PUNCT
eltls-14189	215	1	in	in	ADP
eltls-14189	215	2	advertising/	advertising/	PROPN
eltls-14189	215	3	cohen	cohen	NOUN
eltls-14189	215	4	,	,	PUNCT
eltls-14189	215	5	dorothy	dorothy	PROPN
eltls-14189	215	6	(	(	PUNCT
eltls-14189	215	7	pp	pp	ADJ
eltls-14189	215	8	.	.	PUNCT
eltls-14189	215	9	427	427	NUM
eltls-14189	215	10	-	-	SYM
eltls-14189	215	11	431	431	NUM
eltls-14189	215	12	)	)	PUNCT
eltls-14189	215	13	.	.	PUNCT
eltls-14189	216	1	new	new	PROPN
eltls-14189	216	2	york	york	PROPN
eltls-14189	216	3	:	:	PUNCT
eltls-14189	216	4	john	john	PROPN
eltls-14189	216	5	wiley	wiley	PROPN
eltls-14189	216	6	&	&	CCONJ
eltls-14189	216	7	sons	sons	PROPN
eltls-14189	216	8	.	.	PUNCT
eltls-14189	217	1	inc	inc	PROPN
eltls-14189	217	2	.	.	PROPN
eltls-14189	218	1	dotsenko	dotsenko	PROPN
eltls-14189	218	2	,	,	PUNCT
eltls-14189	218	3	a.	a.	NOUN
eltls-14189	218	4	(	(	PUNCT
eltls-14189	218	5	2000	2000	NUM
eltls-14189	218	6	)	)	PUNCT
eltls-14189	218	7	.	.	PUNCT
eltls-14189	219	1	how	how	SCONJ
eltls-14189	219	2	to	to	PART
eltls-14189	219	3	quickly	quickly	ADV
eltls-14189	219	4	and	and	CCONJ
eltls-14189	219	5	effectively	effectively	ADV
eltls-14189	219	6	create	create	VERB
eltls-14189	219	7	and	and	CCONJ
eltls-14189	219	8	promote	promote	VERB
eltls-14189	219	9	your	your	PRON
eltls-14189	219	10	own	own	ADJ
eltls-14189	219	11	mailing	mailing	NOUN
eltls-14189	219	12	list	list	NOUN
eltls-14189	219	13	on	on	ADP
eltls-14189	219	14	the	the	DET
eltls-14189	219	15	internet	internet	NOUN
eltls-14189	219	16	.	.	PUNCT
eltls-14189	220	1	step	step	NOUN
eltls-14189	220	2	-	-	PUNCT
eltls-14189	220	3	by	by	ADP
eltls-14189	220	4	-	-	PUNCT
eltls-14189	220	5	step	step	NOUN
eltls-14189	220	6	guide	guide	NOUN
eltls-14189	220	7	to	to	ADP
eltls-14189	220	8	building	build	VERB
eltls-14189	220	9	your	your	PRON
eltls-14189	220	10	own	own	ADJ
eltls-14189	220	11	money	money	NOUN
eltls-14189	220	12	machine	machine	NOUN
eltls-14189	220	13	,	,	PUNCT
eltls-14189	220	14	115	115	NUM
eltls-14189	220	15	.	.	PUNCT
eltls-14189	221	1	hepner	hepner	PROPN
eltls-14189	221	2	,	,	PUNCT
eltls-14189	221	3	h.	h.	PROPN
eltls-14189	221	4	w.	w.	PROPN
eltls-14189	221	5	(	(	PUNCT
eltls-14189	221	6	1956	1956	NUM
eltls-14189	221	7	)	)	PUNCT
eltls-14189	221	8	.	.	PUNCT
eltls-14189	222	1	in	in	ADP
eltls-14189	222	2	modern	modern	ADJ
eltls-14189	222	3	advertising	advertising	NOUN
eltls-14189	222	4	:	:	PUNCT
eltls-14189	222	5	practices	practice	NOUN
eltls-14189	222	6	and	and	CCONJ
eltls-14189	222	7	principles/	principles/	NUM
eltls-14189	222	8	h.	h.	PROPN
eltls-14189	222	9	w.	w.	PROPN
eltls-14189	222	10	hepner	hepner	PROPN
eltls-14189	222	11	(	(	PUNCT
eltls-14189	222	12	p.	p.	NOUN
eltls-14189	222	13	740	740	NUM
eltls-14189	222	14	,	,	PUNCT
eltls-14189	222	15	p.	p.	NOUN
eltls-14189	222	16	402	402	NUM
eltls-14189	222	17	)	)	PUNCT
eltls-14189	222	18	new	new	PROPN
eltls-14189	222	19	york	york	PROPN
eltls-14189	222	20	:	:	PUNCT
eltls-14189	222	21	mcgraw	mcgraw	PROPN
eltls-14189	222	22	hill	hill	PROPN
eltls-14189	222	23	book	book	PROPN
eltls-14189	222	24	company	company	PROPN
eltls-14189	222	25	.	.	PUNCT
eltls-14189	223	1	hepner	hepner	PROPN
eltls-14189	223	2	,	,	PUNCT
eltls-14189	223	3	h.	h.	PROPN
eltls-14189	223	4	w.	w.	PROPN
eltls-14189	223	5	(	(	PUNCT
eltls-14189	223	6	n.d	n.d	PROPN
eltls-14189	223	7	.	.	PROPN
eltls-14189	223	8	)	)	PUNCT
eltls-14189	223	9	.	.	PUNCT
eltls-14189	224	1	modern	modern	ADJ
eltls-14189	224	2	advertising	advertising	NOUN
eltls-14189	224	3	:	:	PUNCT
eltls-14189	224	4	practices	practice	NOUN
eltls-14189	224	5	and	and	CCONJ
eltls-14189	224	6	principles/	principles/	NUM
eltls-14189	224	7	h.	h.	PROPN
eltls-14189	224	8	w.	w.	PROPN
eltls-14189	224	9	hepner	hepner	PROPN
eltls-14189	224	10	(	(	PUNCT
eltls-14189	224	11	p.	p.	NOUN
eltls-14189	224	12	740	740	NUM
eltls-14189	224	13	,	,	PUNCT
eltls-14189	224	14	p.	p.	NOUN
eltls-14189	224	15	402	402	NUM
eltls-14189	224	16	)	)	PUNCT
eltls-14189	224	17	.	.	PUNCT
eltls-14189	225	1	new	new	PROPN
eltls-14189	225	2	york	york	PROPN
eltls-14189	225	3	:	:	PUNCT
eltls-14189	225	4	mcgraw	mcgraw	PROPN
eltls-14189	225	5	hill	hill	PROPN
eltls-14189	225	6	book	book	NOUN
eltls-14189	225	7	company	company	NOUN
eltls-14189	225	8	.	.	PUNCT
eltls-14189	226	1	hussein	hussein	PROPN
eltls-14189	226	2	,	,	PUNCT
eltls-14189	226	3	s.	s.	PROPN
eltls-14189	226	4	m.	m.	PROPN
eltls-14189	226	5	(	(	PUNCT
eltls-14189	226	6	1977	1977	NUM
eltls-14189	226	7	)	)	PUNCT
eltls-14189	226	8	.	.	PUNCT
eltls-14189	227	1	in	in	ADP
eltls-14189	227	2	advertising	advertising	NOUN
eltls-14189	227	3	art/	art/	ADJ
eltls-14189	227	4	s.	s.	PROPN
eltls-14189	227	5	m.	m.	PROPN
eltls-14189	227	6	hussein	hussein	PROPN
eltls-14189	227	7	(	(	PUNCT
eltls-14189	227	8	pp	pp	PROPN
eltls-14189	227	9	.	.	PUNCT
eltls-14189	227	10	86	86	NUM
eltls-14189	227	11	-	-	SYM
eltls-14189	227	12	89	89	NUM
eltls-14189	227	13	)	)	PUNCT
eltls-14189	227	14	.	.	PUNCT
eltls-14189	228	1	cairo	cairo	PROPN
eltls-14189	228	2	:	:	PUNCT
eltls-14189	228	3	world	world	NOUN
eltls-14189	228	4	of	of	ADP
eltls-14189	228	5	books	book	NOUN
eltls-14189	228	6	.	.	PUNCT
eltls-14189	229	1	idris	idris	PROPN
eltls-14189	229	2	,	,	PUNCT
eltls-14189	229	3	t.	t.	PROPN
eltls-14189	229	4	a.	a.	NOUN
eltls-14189	229	5	(	(	PUNCT
eltls-14189	229	6	1990	1990	NUM
eltls-14189	229	7	)	)	PUNCT
eltls-14189	229	8	.	.	PUNCT
eltls-14189	230	1	in	in	ADP
eltls-14189	230	2	advertising	advertising	NOUN
eltls-14189	230	3	and	and	CCONJ
eltls-14189	230	4	public	public	ADJ
eltls-14189	230	5	relations/	relations/	PROPN
eltls-14189	230	6	t.	t.	NOUN
eltls-14189	230	7	a.	a.	NOUN
eltls-14189	230	8	idris	idris	PROPN
eltls-14189	230	9	(	(	PUNCT
eltls-14189	230	10	p.	p.	NOUN
eltls-14189	230	11	381	381	NUM
eltls-14189	230	12	)	)	PUNCT
eltls-14189	230	13	.	.	PUNCT
eltls-14189	231	1	cairo	cairo	PROPN
eltls-14189	231	2	:	:	PUNCT
eltls-14189	231	3	ain	ain	PROPN
eltls-14189	231	4	shams	sham	NOUN
eltls-14189	231	5	library	library	NOUN
eltls-14189	231	6	.	.	PUNCT
eltls-14189	232	1	kaftandzhiev	kaftandzhiev	ADV
eltls-14189	232	2	,	,	PUNCT
eltls-14189	232	3	x.	x.	NOUN
eltls-14189	232	4	m.	m.	NOUN
eltls-14189	232	5	(	(	PUNCT
eltls-14189	232	6	1995	1995	NUM
eltls-14189	232	7	)	)	PUNCT
eltls-14189	232	8	.	.	PUNCT
eltls-14189	233	1	texts	text	NOUN
eltls-14189	233	2	of	of	ADP
eltls-14189	233	3	printed	print	VERB
eltls-14189	233	4	advertising	advertising	NOUN
eltls-14189	233	5	/	/	SYM
eltls-14189	233	6	x.	x.	NOUN
eltls-14189	233	7	m.	m.	NOUN
eltls-14189	234	1	kaftandzhiev	kaftandzhiev	PROPN
eltls-14189	234	2	m	m	PROPN
eltls-14189	234	3	(	(	PUNCT
eltls-14189	234	4	p.	p.	NOUN
eltls-14189	234	5	251	251	NUM
eltls-14189	234	6	)	)	PUNCT
eltls-14189	234	7	.	.	PUNCT
eltls-14189	235	1	livshits	livshit	VERB
eltls-14189	235	2	t.	t.	PROPN
eltls-14189	235	3	n.	n.	PROPN
eltls-14189	235	4	(	(	PUNCT
eltls-14189	235	5	1999	1999	NUM
eltls-14189	235	6	)	)	PUNCT
eltls-14189	235	7	.	.	PUNCT
eltls-14189	236	1	in	in	ADP
eltls-14189	236	2	specificity	specificity	NOUN
eltls-14189	236	3	of	of	ADP
eltls-14189	236	4	advertising	advertising	NOUN
eltls-14189	236	5	in	in	ADP
eltls-14189	236	6	pragmatic	pragmatic	ADJ
eltls-14189	236	7	and	and	CCONJ
eltls-14189	236	8	linguistic	linguistic	ADJ
eltls-14189	236	9	aspects	aspect	NOUN
eltls-14189	236	10	(	(	PUNCT
eltls-14189	236	11	dissertation	dissertation	NOUN
eltls-14189	236	12	for	for	ADP
eltls-14189	236	13	the	the	DET
eltls-14189	236	14	degree	degree	NOUN
eltls-14189	236	15	of	of	ADP
eltls-14189	236	16	cand	cand	PROPN
eltls-14189	236	17	,	,	PUNCT
eltls-14189	236	18	p.	p.	NOUN
eltls-14189	236	19	354	354	NUM
eltls-14189	236	20	)	)	PUNCT
eltls-14189	236	21	.	.	PUNCT
eltls-14189	237	1	philol	philol	PROPN
eltls-14189	237	2	.	.	PUNCT
eltls-14189	238	1	sciences	sciences	PROPN
eltls-14189	238	2	.	.	PUNCT
eltls-14189	238	3	specialty	specialty	NOUN
eltls-14189	238	4	10.02.01	10.02.01	PROPN
eltls-14189	238	5	–	–	PUNCT
eltls-14189	238	6	russian	russian	ADJ
eltls-14189	238	7	language	language	NOUN
eltls-14189	238	8	.	.	PUNCT
eltls-14189	239	1	–	–	PUNCT
eltls-14189	239	2	taganrog	taganrog	NOUN
eltls-14189	239	3	.	.	PUNCT
eltls-14189	240	1	medvedeva	medvedeva	PROPN
eltls-14189	240	2	,	,	PUNCT
eltls-14189	240	3	e.	e.	PROPN
eltls-14189	240	4	v.	v.	PROPN
eltls-14189	240	5	(	(	PUNCT
eltls-14189	240	6	2008	2008	NUM
eltls-14189	240	7	)	)	PUNCT
eltls-14189	240	8	.	.	PUNCT
eltls-14189	241	1	advertising	advertising	NOUN
eltls-14189	241	2	communication	communication	NOUN
eltls-14189	241	3	/	/	SYM
eltls-14189	241	4	e.v	e.v	PROPN
eltls-14189	241	5	.	.	PROPN
eltls-14189	241	6	medvedev	medvedev	PROPN
eltls-14189	241	7	.	.	PUNCT
eltls-14189	242	1	m.	m.	NOUN
eltls-14189	242	2	(	(	PUNCT
eltls-14189	242	3	p.	p.	NOUN
eltls-14189	242	4	8)	8)	NUM
eltls-14189	242	5	.	.	PUNCT
eltls-14189	243	1	melvin	melvin	PROPN
eltls-14189	243	2	,	,	PUNCT
eltls-14189	243	3	s.	s.	PROPN
eltls-14189	243	4	h.	h.	PROPN
eltls-14189	243	5	(	(	PUNCT
eltls-14189	243	6	1950	1950	NUM
eltls-14189	243	7	)	)	PUNCT
eltls-14189	243	8	.	.	PUNCT
eltls-14189	244	1	how	how	SCONJ
eltls-14189	244	2	to	to	PART
eltls-14189	244	3	use	use	VERB
eltls-14189	244	4	psychology	psychology	NOUN
eltls-14189	244	5	for	for	ADP
eltls-14189	244	6	better/	better/	PROPN
eltls-14189	244	7	s.	s.	PROPN
eltls-14189	244	8	h.	h.	PROPN
eltls-14189	244	9	melvin	melvin	PROPN
eltls-14189	244	10	(	(	PUNCT
eltls-14189	244	11	pp	pp	PROPN
eltls-14189	244	12	.	.	PUNCT
eltls-14189	244	13	329	329	NUM
eltls-14189	244	14	-	-	SYM
eltls-14189	244	15	231	231	NUM
eltls-14189	244	16	)	)	PUNCT
eltls-14189	244	17	.	.	PUNCT
eltls-14189	245	1	–	–	PUNCT
eltls-14189	245	2	new	new	PROPN
eltls-14189	245	3	york	york	PROPN
eltls-14189	245	4	:	:	PUNCT
eltls-14189	245	5	prentice	prentice	NOUN
eltls-14189	245	6	-	-	PUNCT
eltls-14189	245	7	hall	hall	NOUN
eltls-14189	245	8	.	.	PUNCT
eltls-14189	246	1	nasser	nasser	PROPN
eltls-14189	246	2	,	,	PUNCT
eltls-14189	246	3	m.	m.	NOUN
eltls-14189	246	4	j.	j.	PROPN
eltls-14189	246	5	(	(	PUNCT
eltls-14189	246	6	1997	1997	NUM
eltls-14189	246	7	)	)	PUNCT
eltls-14189	246	8	.	.	PUNCT
eltls-14189	247	1	in	in	ADP
eltls-14189	247	2	publicity	publicity	NOUN
eltls-14189	247	3	,	,	PUNCT
eltls-14189	247	4	advertising	advertising	NOUN
eltls-14189	247	5	and	and	CCONJ
eltls-14189	247	6	public	public	ADJ
eltls-14189	247	7	relations/	relations/	PROPN
eltls-14189	247	8	m.	m.	NOUN
eltls-14189	247	9	j.	j.	PROPN
eltls-14189	247	10	nasser	nasser	PROPN
eltls-14189	247	11	(	(	PUNCT
eltls-14189	247	12	pp	pp	ADJ
eltls-14189	247	13	.	.	PUNCT
eltls-14189	248	1	127	127	NUM
eltls-14189	248	2	-	-	SYM
eltls-14189	248	3	128	128	NUM
eltls-14189	248	4	)	)	PUNCT
eltls-14189	248	5	.	.	PUNCT
eltls-14189	249	1	amman	amman	PROPN
eltls-14189	249	2	:	:	PUNCT
eltls-14189	249	3	dar	dar	PROPN
eltls-14189	249	4	majdalawi	majdalawi	PROPN
eltls-14189	249	5	.	.	PUNCT
eltls-14189	250	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-14189	250	2	english	english	PROPN
eltls-14189	250	3	language	language	NOUN
eltls-14189	250	4	teaching	teaching	NOUN
eltls-14189	250	5	and	and	CCONJ
eltls-14189	250	6	linguistics	linguistic	NOUN
eltls-14189	250	7	studies	study	NOUN
eltls-14189	250	8	vol	vol	NOUN
eltls-14189	250	9	.	.	PROPN
eltls-14189	251	1	5	5	NUM
eltls-14189	251	2	,	,	PUNCT
eltls-14189	251	3	no	no	INTJ
eltls-14189	251	4	.	.	NOUN
eltls-14189	251	5	2	2	NUM
eltls-14189	251	6	,	,	PUNCT
eltls-14189	251	7	2023	2023	NUM
eltls-14189	251	8	11	11	NUM
eltls-14189	251	9	published	publish	VERB
eltls-14189	251	10	by	by	ADP
eltls-14189	251	11	scholink	scholink	PROPN
eltls-14189	251	12	inc	inc	PROPN
eltls-14189	251	13	.	.	PROPN
eltls-14189	251	14	nasser	nasser	PROPN
eltls-14189	251	15	,	,	PUNCT
eltls-14189	251	16	m.	m.	NOUN
eltls-14189	251	17	j.	j.	PROPN
eltls-14189	251	18	(	(	PUNCT
eltls-14189	251	19	1997	1997	NUM
eltls-14189	251	20	)	)	PUNCT
eltls-14189	251	21	.	.	PUNCT
eltls-14189	252	1	in	in	ADP
eltls-14189	252	2	publicity	publicity	NOUN
eltls-14189	252	3	,	,	PUNCT
eltls-14189	252	4	advertising	advertising	NOUN
eltls-14189	252	5	and	and	CCONJ
eltls-14189	252	6	public	public	ADJ
eltls-14189	252	7	relations/	relations/	PROPN
eltls-14189	252	8	m.	m.	NOUN
eltls-14189	252	9	j.	j.	PROPN
eltls-14189	252	10	nasser	nasser	PROPN
eltls-14189	252	11	(	(	PUNCT
eltls-14189	252	12	p.	p.	NOUN
eltls-14189	252	13	120	120	NUM
eltls-14189	252	14	)	)	PUNCT
eltls-14189	252	15	.	.	PUNCT
eltls-14189	253	1	amman	amman	PROPN
eltls-14189	253	2	:	:	PUNCT
eltls-14189	253	3	dar	dar	PROPN
eltls-14189	253	4	majdalawi	majdalawi	PROPN
eltls-14189	253	5	.	.	PUNCT
eltls-14189	254	1	popova	popova	PROPN
eltls-14189	254	2	,	,	PUNCT
eltls-14189	254	3	z.	z.	PROPN
eltls-14189	254	4	g.	g.	PROPN
eltls-14189	254	5	(	(	PUNCT
eltls-14189	254	6	2001	2001	NUM
eltls-14189	254	7	)	)	PUNCT
eltls-14189	254	8	.	.	PUNCT
eltls-14189	255	1	how	how	SCONJ
eltls-14189	255	2	to	to	PART
eltls-14189	255	3	write	write	VERB
eltls-14189	255	4	an	an	DET
eltls-14189	255	5	effective	effective	ADJ
eltls-14189	255	6	advertising	advertising	NOUN
eltls-14189	255	7	text	text	NOUN
eltls-14189	255	8	.	.	PUNCT
eltls-14189	256	1	marketing	marketing	NOUN
eltls-14189	256	2	in	in	ADP
eltls-14189	256	3	russia	russia	PROPN
eltls-14189	256	4	and	and	CCONJ
eltls-14189	256	5	abroad	abroad	ADV
eltls-14189	256	6	,	,	PUNCT
eltls-14189	256	7	5(1	5(1	NUM
eltls-14189	256	8	)	)	PUNCT
eltls-14189	256	9	,	,	PUNCT
eltls-14189	256	10	36	36	NUM
eltls-14189	256	11	-	-	SYM
eltls-14189	256	12	138	138	NUM
eltls-14189	256	13	.	.	PUNCT
eltls-14189	257	1	vernadskaya	vernadskaya	NOUN
eltls-14189	257	2	,	,	PUNCT
eltls-14189	257	3	y.	y.	PROPN
eltls-14189	257	4	s.	s.	PROPN
eltls-14189	257	5	(	(	PUNCT
eltls-14189	257	6	1956	1956	NUM
eltls-14189	257	7	)	)	PUNCT
eltls-14189	257	8	.	.	PUNCT
eltls-14189	258	1	text	text	NOUN
eltls-14189	258	2	in	in	ADP
eltls-14189	258	3	advertising	advertising	NOUN
eltls-14189	258	4	:	:	PUNCT
eltls-14189	258	5	textbook	textbook	NOUN
eltls-14189	258	6	,	,	PUNCT
eltls-14189	258	7	manual	manual	NOUN
eltls-14189	258	8	for	for	ADP
eltls-14189	258	9	university	university	NOUN
eltls-14189	258	10	students	student	NOUN
eltls-14189	258	11	studying	study	VERB
eltls-14189	258	12	in	in	ADP
eltls-14189	258	13	the	the	DET
eltls-14189	258	14	specialty	specialty	NOUN
eltls-14189	258	15	032401	032401	NUM
eltls-14189	258	16	(	(	PUNCT
eltls-14189	258	17	350700	350700	NUM
eltls-14189	258	18	)	)	PUNCT
eltls-14189	258	19	“	"	PUNCT
eltls-14189	258	20	advertising	advertising	NOUN
eltls-14189	258	21	”	"	PUNCT
eltls-14189	258	22	(	(	PUNCT
eltls-14189	258	23	p.	p.	NOUN
eltls-14189	258	24	18	18	NUM
eltls-14189	258	25	)	)	PUNCT
eltls-14189	258	26	.	.	PUNCT
eltls-14189	259	1	m.	m.	NOUN
eltls-14189	259	2	:	:	PUNCT
eltls-14189	259	3	uniti	uniti	PROPN
eltls-14189	259	4	-	-	PUNCT
eltls-14189	259	5	dana	dana	PROPN
eltls-14189	259	6	,	,	PUNCT
eltls-14189	259	7	2008	2008	NUM
eltls-14189	259	8	,	,	PUNCT
eltls-14189	259	9	288	288	NUM
eltls-14189	259	10	.	.	PUNCT