id	sid	tid	token	lemma	pos
eltls-15867	1	1	english	english	ADJ
eltls-15867	1	2	language	language	NOUN
eltls-15867	1	3	teaching	teaching	NOUN
eltls-15867	1	4	and	and	CCONJ
eltls-15867	1	5	linguistics	linguistic	NOUN
eltls-15867	1	6	studies	study	NOUN
eltls-15867	1	7	issn	issn	VERB
eltls-15867	1	8	2640	2640	NUM
eltls-15867	1	9	-	-	SYM
eltls-15867	1	10	9836	9836	NUM
eltls-15867	1	11	(	(	PUNCT
eltls-15867	1	12	print	print	NOUN
eltls-15867	1	13	)	)	PUNCT
eltls-15867	1	14	issn	issn	PROPN
eltls-15867	1	15	2640	2640	NUM
eltls-15867	1	16	-	-	SYM
eltls-15867	1	17	9844	9844	NUM
eltls-15867	1	18	(	(	PUNCT
eltls-15867	1	19	online	online	ADJ
eltls-15867	1	20	)	)	PUNCT
eltls-15867	1	21	vol	vol	NOUN
eltls-15867	1	22	.	.	PROPN
eltls-15867	2	1	5	5	NUM
eltls-15867	2	2	,	,	PUNCT
eltls-15867	2	3	no	no	INTJ
eltls-15867	2	4	.	.	NOUN
eltls-15867	2	5	2	2	NUM
eltls-15867	2	6	,	,	PUNCT
eltls-15867	2	7	2023	2023	NUM
eltls-15867	2	8	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	NUM
eltls-15867	2	9	102	102	NUM
eltls-15867	2	10	original	original	ADJ
eltls-15867	2	11	paper	paper	NOUN
eltls-15867	2	12	analysing	analysing	NOUN
eltls-15867	2	13	symbiosis	symbiosis	NOUN
eltls-15867	2	14	between	between	ADP
eltls-15867	2	15	advertising	advertising	NOUN
eltls-15867	2	16	and	and	CCONJ
eltls-15867	2	17	discursive	discursive	ADJ
eltls-15867	2	18	practices	practice	NOUN
eltls-15867	2	19	through	through	ADP
eltls-15867	2	20	celebrity	celebrity	NOUN
eltls-15867	2	21	endorsement	endorsement	NOUN
eltls-15867	2	22	in	in	ADP
eltls-15867	2	23	selected	select	VERB
eltls-15867	2	24	indian	indian	ADJ
eltls-15867	2	25	gaming	gaming	NOUN
eltls-15867	2	26	apps	app	NOUN
eltls-15867	2	27	shivani	shivani	PROPN
eltls-15867	2	28	chaudhary	chaudhary	PROPN
eltls-15867	2	29	1	1	NUM
eltls-15867	2	30	*	*	SYM
eltls-15867	2	31	1	1	NUM
eltls-15867	2	32	dr	dr	PROPN
eltls-15867	2	33	.	.	PROPN
eltls-15867	2	34	shivani	shivani	PROPN
eltls-15867	2	35	chaudhary	chaudhary	PROPN
eltls-15867	2	36	,	,	PUNCT
eltls-15867	2	37	assistant	assistant	NOUN
eltls-15867	2	38	professor	professor	NOUN
eltls-15867	2	39	of	of	ADP
eltls-15867	2	40	english	english	PROPN
eltls-15867	2	41	,	,	PUNCT
eltls-15867	2	42	department	department	NOUN
eltls-15867	2	43	of	of	ADP
eltls-15867	2	44	higher	high	ADJ
eltls-15867	2	45	education	education	NOUN
eltls-15867	2	46	,	,	PUNCT
eltls-15867	2	47	govt	govt	PROPN
eltls-15867	2	48	.	.	PUNCT
eltls-15867	3	1	of	of	ADP
eltls-15867	3	2	himachal	himachal	PROPN
eltls-15867	3	3	pradesh	pradesh	PROPN
eltls-15867	3	4	,	,	PUNCT
eltls-15867	3	5	india	india	PROPN
eltls-15867	3	6	*	*	PUNCT
eltls-15867	3	7	shivani	shivani	PROPN
eltls-15867	3	8	chaudhary	chaudhary	PROPN
eltls-15867	3	9	,	,	PUNCT
eltls-15867	3	10	e	e	X
eltls-15867	3	11	-	-	NOUN
eltls-15867	3	12	mail	mail	NOUN
eltls-15867	3	13	:	:	PUNCT
eltls-15867	3	14	shivanisoni27@gmail.com	shivanisoni27@gmail.com	X
eltls-15867	3	15	received	receive	VERB
eltls-15867	3	16	:	:	PUNCT
eltls-15867	3	17	february	february	PROPN
eltls-15867	3	18	20	20	NUM
eltls-15867	3	19	,	,	PUNCT
eltls-15867	3	20	2023	2023	NUM
eltls-15867	3	21	accepted	accept	VERB
eltls-15867	3	22	:	:	PUNCT
eltls-15867	3	23	march	march	PROPN
eltls-15867	3	24	28	28	NUM
eltls-15867	3	25	,	,	PUNCT
eltls-15867	3	26	2023	2023	NUM
eltls-15867	3	27	online	online	ADV
eltls-15867	3	28	published	publish	VERB
eltls-15867	3	29	:	:	PUNCT
eltls-15867	3	30	march	march	PROPN
eltls-15867	3	31	31	31	NUM
eltls-15867	3	32	,	,	PUNCT
eltls-15867	3	33	2023	2023	NUM
eltls-15867	3	34	doi:10.22158	doi:10.22158	NOUN
eltls-15867	3	35	/	/	SYM
eltls-15867	3	36	eltls.v5n2p102	eltls.v5n2p102	PROPN
eltls-15867	3	37	url	url	NOUN
eltls-15867	3	38	:	:	PUNCT
eltls-15867	3	39	http://dx.doi.org/10.22158/eltls.v5n2p102	http://dx.doi.org/10.22158/eltls.v5n2p102	NUM
eltls-15867	3	40	abstract	abstract	ADJ
eltls-15867	3	41	popularity	popularity	NOUN
eltls-15867	3	42	of	of	ADP
eltls-15867	3	43	gaming	gaming	NOUN
eltls-15867	3	44	apps	app	NOUN
eltls-15867	3	45	is	be	AUX
eltls-15867	3	46	gaining	gain	VERB
eltls-15867	3	47	momentum	momentum	NOUN
eltls-15867	3	48	across	across	ADP
eltls-15867	3	49	the	the	DET
eltls-15867	3	50	globe	globe	NOUN
eltls-15867	3	51	.	.	PUNCT
eltls-15867	4	1	the	the	DET
eltls-15867	4	2	locale	locale	NOUN
eltls-15867	4	3	of	of	ADP
eltls-15867	4	4	this	this	DET
eltls-15867	4	5	paper	paper	NOUN
eltls-15867	4	6	is	be	AUX
eltls-15867	4	7	indian	indian	ADJ
eltls-15867	4	8	scenario	scenario	NOUN
eltls-15867	4	9	wherein	wherein	SCONJ
eltls-15867	4	10	the	the	DET
eltls-15867	4	11	symbiosis	symbiosis	NOUN
eltls-15867	4	12	of	of	ADP
eltls-15867	4	13	advertising	advertising	NOUN
eltls-15867	4	14	and	and	CCONJ
eltls-15867	4	15	discursive	discursive	ADJ
eltls-15867	4	16	practices	practice	NOUN
eltls-15867	4	17	has	have	AUX
eltls-15867	4	18	been	be	AUX
eltls-15867	4	19	gauged	gauge	VERB
eltls-15867	4	20	.	.	PUNCT
eltls-15867	5	1	the	the	DET
eltls-15867	5	2	aim	aim	NOUN
eltls-15867	5	3	of	of	ADP
eltls-15867	5	4	this	this	DET
eltls-15867	5	5	paper	paper	NOUN
eltls-15867	5	6	was	be	AUX
eltls-15867	5	7	to	to	PART
eltls-15867	5	8	fathom	fathom	VERB
eltls-15867	5	9	the	the	DET
eltls-15867	5	10	nuances	nuance	NOUN
eltls-15867	5	11	of	of	ADP
eltls-15867	5	12	advertising	advertising	NOUN
eltls-15867	5	13	praxis	praxi	NOUN
eltls-15867	5	14	having	have	VERB
eltls-15867	5	15	celebrity	celebrity	NOUN
eltls-15867	5	16	endorsement	endorsement	NOUN
eltls-15867	5	17	as	as	ADP
eltls-15867	5	18	its	its	PRON
eltls-15867	5	19	locus	locus	NOUN
eltls-15867	5	20	.	.	PUNCT
eltls-15867	6	1	the	the	DET
eltls-15867	6	2	paper	paper	NOUN
eltls-15867	6	3	uses	use	VERB
eltls-15867	6	4	norman	norman	PROPN
eltls-15867	6	5	fairclough	fairclough	PROPN
eltls-15867	6	6	’s	’s	PART
eltls-15867	6	7	critical	critical	ADJ
eltls-15867	6	8	discourse	discourse	NOUN
eltls-15867	6	9	analysis	analysis	NOUN
eltls-15867	6	10	(	(	PUNCT
eltls-15867	6	11	cda	cda	PROPN
eltls-15867	6	12	)	)	PUNCT
eltls-15867	6	13	as	as	SCONJ
eltls-15867	6	14	research	research	NOUN
eltls-15867	6	15	methodology	methodology	NOUN
eltls-15867	6	16	to	to	PART
eltls-15867	6	17	analyse	analyse	VERB
eltls-15867	6	18	the	the	DET
eltls-15867	6	19	linguistic	linguistic	ADJ
eltls-15867	6	20	(	(	PUNCT
eltls-15867	6	21	verbal	verbal	ADJ
eltls-15867	6	22	and	and	CCONJ
eltls-15867	6	23	non	non	ADJ
eltls-15867	6	24	-	-	ADJ
eltls-15867	6	25	verbal	verbal	ADJ
eltls-15867	6	26	)	)	PUNCT
eltls-15867	6	27	and	and	CCONJ
eltls-15867	6	28	ideological	ideological	ADJ
eltls-15867	6	29	aspects	aspect	NOUN
eltls-15867	6	30	of	of	ADP
eltls-15867	6	31	the	the	DET
eltls-15867	6	32	selected	select	VERB
eltls-15867	6	33	esports	esport	NOUN
eltls-15867	6	34	and	and	CCONJ
eltls-15867	6	35	gaming	gaming	NOUN
eltls-15867	6	36	advertising	advertising	NOUN
eltls-15867	6	37	campaigns	campaign	NOUN
eltls-15867	6	38	.	.	PUNCT
eltls-15867	7	1	a	a	DET
eltls-15867	7	2	field	field	NOUN
eltls-15867	7	3	survey	survey	NOUN
eltls-15867	7	4	was	be	AUX
eltls-15867	7	5	conducted	conduct	VERB
eltls-15867	7	6	on	on	ADP
eltls-15867	7	7	500	500	NUM
eltls-15867	7	8	college	college	NOUN
eltls-15867	7	9	going	go	VERB
eltls-15867	7	10	students	student	NOUN
eltls-15867	7	11	to	to	PART
eltls-15867	7	12	study	study	VERB
eltls-15867	7	13	the	the	DET
eltls-15867	7	14	impact	impact	NOUN
eltls-15867	7	15	of	of	ADP
eltls-15867	7	16	sample	sample	NOUN
eltls-15867	7	17	advertisements	advertisement	NOUN
eltls-15867	7	18	on	on	ADP
eltls-15867	7	19	the	the	DET
eltls-15867	7	20	target	target	NOUN
eltls-15867	7	21	audience	audience	NOUN
eltls-15867	7	22	.	.	PUNCT
eltls-15867	8	1	it	it	PRON
eltls-15867	8	2	was	be	AUX
eltls-15867	8	3	found	find	VERB
eltls-15867	8	4	that	that	SCONJ
eltls-15867	8	5	celebrity	celebrity	NOUN
eltls-15867	8	6	endorsers	endorser	NOUN
eltls-15867	8	7	influenced	influence	VERB
eltls-15867	8	8	lifestyle	lifestyle	NOUN
eltls-15867	8	9	and	and	CCONJ
eltls-15867	8	10	buying	buy	VERB
eltls-15867	8	11	behaviour	behaviour	NOUN
eltls-15867	8	12	of	of	ADP
eltls-15867	8	13	the	the	DET
eltls-15867	8	14	target	target	NOUN
eltls-15867	8	15	audience	audience	NOUN
eltls-15867	8	16	.	.	PUNCT
eltls-15867	9	1	the	the	DET
eltls-15867	9	2	trends	trend	NOUN
eltls-15867	9	3	in	in	ADP
eltls-15867	9	4	brand	brand	NOUN
eltls-15867	9	5	endorsement	endorsement	NOUN
eltls-15867	9	6	are	be	AUX
eltls-15867	9	7	changing	change	VERB
eltls-15867	9	8	due	due	ADP
eltls-15867	9	9	to	to	ADP
eltls-15867	9	10	two	two	NUM
eltls-15867	9	11	reasons	reason	NOUN
eltls-15867	9	12	;	;	PUNCT
eltls-15867	9	13	first	first	ADV
eltls-15867	9	14	being	be	AUX
eltls-15867	9	15	the	the	DET
eltls-15867	9	16	rising	rise	VERB
eltls-15867	9	17	popularity	popularity	NOUN
eltls-15867	9	18	of	of	ADP
eltls-15867	9	19	youtubers	youtuber	NOUN
eltls-15867	9	20	over	over	ADP
eltls-15867	9	21	bollywood	bollywood	NOUN
eltls-15867	9	22	stars	star	NOUN
eltls-15867	9	23	and	and	CCONJ
eltls-15867	9	24	other	other	ADJ
eltls-15867	9	25	sportspersons	sportsperson	NOUN
eltls-15867	9	26	over	over	ADP
eltls-15867	9	27	cricketers	cricketer	NOUN
eltls-15867	9	28	and	and	CCONJ
eltls-15867	9	29	second	second	ADJ
eltls-15867	9	30	being	be	AUX
eltls-15867	9	31	the	the	DET
eltls-15867	9	32	guidelines	guideline	NOUN
eltls-15867	9	33	issued	issue	VERB
eltls-15867	9	34	by	by	ADP
eltls-15867	9	35	asci	asci	PROPN
eltls-15867	9	36	.	.	PUNCT
eltls-15867	10	1	keywords	keyword	NOUN
eltls-15867	10	2	critical	critical	ADJ
eltls-15867	10	3	discourse	discourse	NOUN
eltls-15867	10	4	analysis	analysis	NOUN
eltls-15867	10	5	,	,	PUNCT
eltls-15867	10	6	advertising	advertising	NOUN
eltls-15867	10	7	,	,	PUNCT
eltls-15867	10	8	gaming	gaming	NOUN
eltls-15867	10	9	apps	app	NOUN
eltls-15867	10	10	,	,	PUNCT
eltls-15867	10	11	celebrity	celebrity	NOUN
eltls-15867	10	12	endorsement	endorsement	NOUN
eltls-15867	10	13	.	.	PUNCT
eltls-15867	11	1	1	1	X
eltls-15867	11	2	.	.	X
eltls-15867	11	3	introduction	introduction	NOUN
eltls-15867	11	4	a	a	DET
eltls-15867	11	5	sea	sea	NOUN
eltls-15867	11	6	change	change	NOUN
eltls-15867	11	7	has	have	AUX
eltls-15867	11	8	been	be	AUX
eltls-15867	11	9	observed	observe	VERB
eltls-15867	11	10	in	in	ADP
eltls-15867	11	11	advertising	advertising	NOUN
eltls-15867	11	12	over	over	ADP
eltls-15867	11	13	the	the	DET
eltls-15867	11	14	last	last	ADJ
eltls-15867	11	15	few	few	ADJ
eltls-15867	11	16	decades	decade	NOUN
eltls-15867	11	17	.	.	PUNCT
eltls-15867	12	1	the	the	DET
eltls-15867	12	2	language	language	NOUN
eltls-15867	12	3	of	of	ADP
eltls-15867	12	4	advertising	advertising	NOUN
eltls-15867	12	5	has	have	AUX
eltls-15867	12	6	been	be	AUX
eltls-15867	12	7	growing	grow	VERB
eltls-15867	12	8	more	more	ADV
eltls-15867	12	9	complicated	complicated	ADJ
eltls-15867	12	10	and	and	CCONJ
eltls-15867	12	11	ambiguous	ambiguous	ADJ
eltls-15867	12	12	day	day	NOUN
eltls-15867	12	13	by	by	ADP
eltls-15867	12	14	day	day	NOUN
eltls-15867	12	15	.	.	PUNCT
eltls-15867	13	1	the	the	DET
eltls-15867	13	2	consumers	consumer	NOUN
eltls-15867	13	3	largely	largely	ADV
eltls-15867	13	4	remain	remain	VERB
eltls-15867	13	5	unaware	unaware	ADJ
eltls-15867	13	6	of	of	ADP
eltls-15867	13	7	the	the	DET
eltls-15867	13	8	strategies	strategy	NOUN
eltls-15867	13	9	and	and	CCONJ
eltls-15867	13	10	techniques	technique	NOUN
eltls-15867	13	11	like	like	ADP
eltls-15867	13	12	celebrity	celebrity	NOUN
eltls-15867	13	13	endorsement	endorsement	NOUN
eltls-15867	13	14	employed	employ	VERB
eltls-15867	13	15	by	by	ADP
eltls-15867	13	16	the	the	DET
eltls-15867	13	17	copywriters	copywriter	NOUN
eltls-15867	13	18	to	to	PART
eltls-15867	13	19	lure	lure	VERB
eltls-15867	13	20	them	they	PRON
eltls-15867	13	21	.	.	PUNCT
eltls-15867	14	1	the	the	DET
eltls-15867	14	2	use	use	NOUN
eltls-15867	14	3	of	of	ADP
eltls-15867	14	4	language	language	NOUN
eltls-15867	14	5	(	(	PUNCT
eltls-15867	14	6	both	both	CCONJ
eltls-15867	14	7	verbal	verbal	ADJ
eltls-15867	14	8	and	and	CCONJ
eltls-15867	14	9	non	non	ADJ
eltls-15867	14	10	-	-	ADJ
eltls-15867	14	11	verbal	verbal	ADJ
eltls-15867	14	12	)	)	PUNCT
eltls-15867	14	13	in	in	ADP
eltls-15867	14	14	advertising	advertising	NOUN
eltls-15867	14	15	is	be	AUX
eltls-15867	14	16	both	both	CCONJ
eltls-15867	14	17	interesting	interesting	ADJ
eltls-15867	14	18	and	and	CCONJ
eltls-15867	14	19	complicated	complicated	ADJ
eltls-15867	14	20	;	;	PUNCT
eltls-15867	14	21	hence	hence	ADV
eltls-15867	14	22	,	,	PUNCT
eltls-15867	14	23	it	it	PRON
eltls-15867	14	24	is	be	AUX
eltls-15867	14	25	significant	significant	ADJ
eltls-15867	14	26	and	and	CCONJ
eltls-15867	14	27	worthwhile	worthwhile	ADJ
eltls-15867	14	28	to	to	PART
eltls-15867	14	29	study	study	VERB
eltls-15867	14	30	the	the	DET
eltls-15867	14	31	magical	magical	ADJ
eltls-15867	14	32	tropes	trope	NOUN
eltls-15867	14	33	which	which	PRON
eltls-15867	14	34	lend	lend	VERB
eltls-15867	14	35	advertising	advertising	NOUN
eltls-15867	14	36	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-15867	14	37	english	english	ADJ
eltls-15867	14	38	language	language	NOUN
eltls-15867	14	39	teaching	teaching	NOUN
eltls-15867	14	40	and	and	CCONJ
eltls-15867	14	41	linguistics	linguistic	NOUN
eltls-15867	14	42	studies	study	NOUN
eltls-15867	14	43	vol	vol	NOUN
eltls-15867	14	44	.	.	PROPN
eltls-15867	15	1	5	5	NUM
eltls-15867	15	2	,	,	PUNCT
eltls-15867	15	3	no	no	INTJ
eltls-15867	15	4	.	.	NOUN
eltls-15867	15	5	2	2	NUM
eltls-15867	15	6	,	,	PUNCT
eltls-15867	15	7	2023	2023	NUM
eltls-15867	15	8	103	103	NUM
eltls-15867	15	9	published	publish	VERB
eltls-15867	15	10	by	by	ADP
eltls-15867	15	11	scholink	scholink	PROPN
eltls-15867	15	12	inc	inc	PROPN
eltls-15867	15	13	.	.	PROPN
eltls-15867	15	14	uniqueness	uniqueness	NOUN
eltls-15867	15	15	and	and	CCONJ
eltls-15867	15	16	persuasiveness	persuasiveness	NOUN
eltls-15867	15	17	.	.	PUNCT
eltls-15867	16	1	people	people	NOUN
eltls-15867	16	2	idolize	idolize	VERB
eltls-15867	16	3	celebrities	celebrity	NOUN
eltls-15867	16	4	,	,	PUNCT
eltls-15867	16	5	so	so	CCONJ
eltls-15867	16	6	when	when	SCONJ
eltls-15867	16	7	famous	famous	ADJ
eltls-15867	16	8	people	people	NOUN
eltls-15867	16	9	are	be	AUX
eltls-15867	16	10	seen	see	VERB
eltls-15867	16	11	in	in	ADP
eltls-15867	16	12	advertisements	advertisement	NOUN
eltls-15867	16	13	promoting	promote	VERB
eltls-15867	16	14	a	a	DET
eltls-15867	16	15	new	new	ADJ
eltls-15867	16	16	product	product	NOUN
eltls-15867	16	17	,	,	PUNCT
eltls-15867	16	18	audiences	audience	NOUN
eltls-15867	16	19	are	be	AUX
eltls-15867	16	20	prompted	prompt	VERB
eltls-15867	16	21	to	to	PART
eltls-15867	16	22	buy	buy	VERB
eltls-15867	16	23	that	that	DET
eltls-15867	16	24	product	product	NOUN
eltls-15867	16	25	,	,	PUNCT
eltls-15867	16	26	either	either	CCONJ
eltls-15867	16	27	subliminally	subliminally	ADV
eltls-15867	16	28	or	or	CCONJ
eltls-15867	16	29	directly	directly	ADV
eltls-15867	16	30	.	.	PUNCT
eltls-15867	17	1	endorsements	endorsement	NOUN
eltls-15867	17	2	are	be	AUX
eltls-15867	17	3	a	a	DET
eltls-15867	17	4	powerful	powerful	ADJ
eltls-15867	17	5	and	and	CCONJ
eltls-15867	17	6	useful	useful	ADJ
eltls-15867	17	7	tool	tool	NOUN
eltls-15867	17	8	that	that	PRON
eltls-15867	17	9	magnifies	magnify	VERB
eltls-15867	17	10	the	the	DET
eltls-15867	17	11	effect	effect	NOUN
eltls-15867	17	12	of	of	ADP
eltls-15867	17	13	a	a	DET
eltls-15867	17	14	campaign	campaign	NOUN
eltls-15867	17	15	.	.	PUNCT
eltls-15867	18	1	the	the	DET
eltls-15867	18	2	brand	brand	NOUN
eltls-15867	18	3	value	value	NOUN
eltls-15867	18	4	added	add	VERB
eltls-15867	18	5	by	by	ADP
eltls-15867	18	6	celebrities	celebrity	NOUN
eltls-15867	18	7	is	be	AUX
eltls-15867	18	8	immediate	immediate	ADJ
eltls-15867	18	9	and	and	CCONJ
eltls-15867	18	10	palpable	palpable	ADJ
eltls-15867	18	11	.	.	PUNCT
eltls-15867	19	1	when	when	SCONJ
eltls-15867	19	2	a	a	DET
eltls-15867	19	3	celebrity	celebrity	NOUN
eltls-15867	19	4	signs	sign	VERB
eltls-15867	19	5	an	an	DET
eltls-15867	19	6	endorsement	endorsement	NOUN
eltls-15867	19	7	deal	deal	NOUN
eltls-15867	19	8	with	with	ADP
eltls-15867	19	9	a	a	DET
eltls-15867	19	10	product	product	NOUN
eltls-15867	19	11	,	,	PUNCT
eltls-15867	19	12	an	an	DET
eltls-15867	19	13	element	element	NOUN
eltls-15867	19	14	of	of	ADP
eltls-15867	19	15	legitimacy	legitimacy	NOUN
eltls-15867	19	16	gets	get	AUX
eltls-15867	19	17	created	create	VERB
eltls-15867	19	18	,	,	PUNCT
eltls-15867	19	19	simply	simply	ADV
eltls-15867	19	20	because	because	SCONJ
eltls-15867	19	21	of	of	ADP
eltls-15867	19	22	the	the	DET
eltls-15867	19	23	power	power	NOUN
eltls-15867	19	24	of	of	ADP
eltls-15867	19	25	the	the	DET
eltls-15867	19	26	name	name	NOUN
eltls-15867	19	27	backing	back	VERB
eltls-15867	19	28	it	it	PRON
eltls-15867	19	29	up	up	ADP
eltls-15867	19	30	.	.	PUNCT
eltls-15867	20	1	celebrities	celebrity	NOUN
eltls-15867	20	2	inspire	inspire	VERB
eltls-15867	20	3	consumer	consumer	NOUN
eltls-15867	20	4	confidence	confidence	NOUN
eltls-15867	20	5	.	.	PUNCT
eltls-15867	21	1	most	most	ADJ
eltls-15867	21	2	of	of	ADP
eltls-15867	21	3	the	the	DET
eltls-15867	21	4	celebrities	celebrity	NOUN
eltls-15867	21	5	help	help	VERB
eltls-15867	21	6	in	in	ADP
eltls-15867	21	7	developing	develop	VERB
eltls-15867	21	8	credibility	credibility	NOUN
eltls-15867	21	9	and	and	CCONJ
eltls-15867	21	10	trust	trust	NOUN
eltls-15867	21	11	of	of	ADP
eltls-15867	21	12	the	the	DET
eltls-15867	21	13	product	product	NOUN
eltls-15867	21	14	being	be	AUX
eltls-15867	21	15	advertised	advertise	VERB
eltls-15867	21	16	on	on	ADP
eltls-15867	21	17	the	the	DET
eltls-15867	21	18	audience	audience	NOUN
eltls-15867	21	19	.	.	PUNCT
eltls-15867	22	1	many	many	ADJ
eltls-15867	22	2	people	people	NOUN
eltls-15867	22	3	hold	hold	VERB
eltls-15867	22	4	certain	certain	ADJ
eltls-15867	22	5	celebrities	celebrity	NOUN
eltls-15867	22	6	in	in	ADP
eltls-15867	22	7	high	high	ADJ
eltls-15867	22	8	regard	regard	NOUN
eltls-15867	22	9	,	,	PUNCT
eltls-15867	22	10	so	so	SCONJ
eltls-15867	22	11	an	an	DET
eltls-15867	22	12	endorsement	endorsement	NOUN
eltls-15867	22	13	of	of	ADP
eltls-15867	22	14	a	a	DET
eltls-15867	22	15	product	product	NOUN
eltls-15867	22	16	instantly	instantly	ADV
eltls-15867	22	17	increases	increase	VERB
eltls-15867	22	18	the	the	DET
eltls-15867	22	19	amount	amount	NOUN
eltls-15867	22	20	of	of	ADP
eltls-15867	22	21	trust	trust	NOUN
eltls-15867	22	22	the	the	DET
eltls-15867	22	23	consumer	consumer	NOUN
eltls-15867	22	24	has	have	VERB
eltls-15867	22	25	in	in	ADP
eltls-15867	22	26	the	the	DET
eltls-15867	22	27	brand	brand	NOUN
eltls-15867	22	28	.	.	PUNCT
eltls-15867	23	1	the	the	DET
eltls-15867	23	2	aim	aim	NOUN
eltls-15867	23	3	of	of	ADP
eltls-15867	23	4	this	this	DET
eltls-15867	23	5	paper	paper	NOUN
eltls-15867	23	6	was	be	AUX
eltls-15867	23	7	to	to	PART
eltls-15867	23	8	critically	critically	ADV
eltls-15867	23	9	study	study	VERB
eltls-15867	23	10	the	the	DET
eltls-15867	23	11	discourse	discourse	NOUN
eltls-15867	23	12	of	of	ADP
eltls-15867	23	13	celebrity	celebrity	NOUN
eltls-15867	23	14	endorsement	endorsement	NOUN
eltls-15867	23	15	in	in	ADP
eltls-15867	23	16	advertising	advertising	NOUN
eltls-15867	23	17	.	.	PUNCT
eltls-15867	24	1	the	the	DET
eltls-15867	24	2	objectives	objective	NOUN
eltls-15867	24	3	of	of	ADP
eltls-15867	24	4	the	the	DET
eltls-15867	24	5	study	study	NOUN
eltls-15867	24	6	were	be	AUX
eltls-15867	24	7	to	to	PART
eltls-15867	24	8	find	find	VERB
eltls-15867	24	9	out	out	ADP
eltls-15867	24	10	the	the	DET
eltls-15867	24	11	hidden	hidden	ADJ
eltls-15867	24	12	ideology	ideology	NOUN
eltls-15867	24	13	and	and	CCONJ
eltls-15867	24	14	strategies	strategy	NOUN
eltls-15867	24	15	that	that	PRON
eltls-15867	24	16	copywriters	copywriter	NOUN
eltls-15867	24	17	employ	employ	VERB
eltls-15867	24	18	in	in	ADP
eltls-15867	24	19	advertisements	advertisement	NOUN
eltls-15867	24	20	and	and	CCONJ
eltls-15867	24	21	also	also	ADV
eltls-15867	24	22	to	to	PART
eltls-15867	24	23	gauge	gauge	VERB
eltls-15867	24	24	the	the	DET
eltls-15867	24	25	change	change	NOUN
eltls-15867	24	26	in	in	ADP
eltls-15867	24	27	trends	trend	NOUN
eltls-15867	24	28	in	in	ADP
eltls-15867	24	29	endorsement	endorsement	NOUN
eltls-15867	24	30	over	over	ADP
eltls-15867	24	31	a	a	DET
eltls-15867	24	32	decade	decade	NOUN
eltls-15867	24	33	in	in	ADP
eltls-15867	24	34	india	india	PROPN
eltls-15867	24	35	.	.	PUNCT
eltls-15867	25	1	so	so	ADV
eltls-15867	25	2	a	a	DET
eltls-15867	25	3	need	need	NOUN
eltls-15867	25	4	was	be	AUX
eltls-15867	25	5	felt	feel	VERB
eltls-15867	25	6	to	to	PART
eltls-15867	25	7	explore	explore	VERB
eltls-15867	25	8	an	an	DET
eltls-15867	25	9	appropriate	appropriate	ADJ
eltls-15867	25	10	technique	technique	NOUN
eltls-15867	25	11	for	for	ADP
eltls-15867	25	12	analyzing	analyze	VERB
eltls-15867	25	13	the	the	DET
eltls-15867	25	14	complex	complex	ADJ
eltls-15867	25	15	language	language	NOUN
eltls-15867	25	16	and	and	CCONJ
eltls-15867	25	17	nuances	nuance	NOUN
eltls-15867	25	18	of	of	ADP
eltls-15867	25	19	advertising	advertising	NOUN
eltls-15867	25	20	.	.	PUNCT
eltls-15867	26	1	after	after	ADP
eltls-15867	26	2	having	have	VERB
eltls-15867	26	3	an	an	DET
eltls-15867	26	4	overview	overview	NOUN
eltls-15867	26	5	of	of	ADP
eltls-15867	26	6	the	the	DET
eltls-15867	26	7	related	relate	VERB
eltls-15867	26	8	literature	literature	NOUN
eltls-15867	26	9	it	it	PRON
eltls-15867	26	10	was	be	AUX
eltls-15867	26	11	found	find	VERB
eltls-15867	26	12	that	that	SCONJ
eltls-15867	26	13	critical	critical	ADJ
eltls-15867	26	14	discourse	discourse	NOUN
eltls-15867	26	15	analysis	analysis	NOUN
eltls-15867	26	16	provided	provide	VERB
eltls-15867	26	17	a	a	DET
eltls-15867	26	18	plethora	plethora	NOUN
eltls-15867	26	19	of	of	ADP
eltls-15867	26	20	opportunities	opportunity	NOUN
eltls-15867	26	21	to	to	PART
eltls-15867	26	22	study	study	VERB
eltls-15867	26	23	language	language	NOUN
eltls-15867	26	24	in	in	ADP
eltls-15867	26	25	use	use	NOUN
eltls-15867	26	26	and	and	CCONJ
eltls-15867	26	27	to	to	PART
eltls-15867	26	28	explore	explore	VERB
eltls-15867	26	29	discursive	discursive	ADJ
eltls-15867	26	30	strategies	strategy	NOUN
eltls-15867	26	31	that	that	PRON
eltls-15867	26	32	were	be	AUX
eltls-15867	26	33	used	use	VERB
eltls-15867	26	34	for	for	ADP
eltls-15867	26	35	persuasion	persuasion	NOUN
eltls-15867	26	36	.	.	PUNCT
eltls-15867	27	1	fairclough	fairclough	ADJ
eltls-15867	27	2	’s	’s	PART
eltls-15867	27	3	critical	critical	ADJ
eltls-15867	27	4	discourse	discourse	NOUN
eltls-15867	27	5	analysis	analysis	NOUN
eltls-15867	27	6	was	be	AUX
eltls-15867	27	7	used	use	VERB
eltls-15867	27	8	as	as	ADP
eltls-15867	27	9	research	research	NOUN
eltls-15867	27	10	methodology	methodology	NOUN
eltls-15867	27	11	for	for	ADP
eltls-15867	27	12	studying	study	VERB
eltls-15867	27	13	the	the	DET
eltls-15867	27	14	nuances	nuance	NOUN
eltls-15867	27	15	of	of	ADP
eltls-15867	27	16	advertising	advertising	NOUN
eltls-15867	27	17	.	.	PUNCT
eltls-15867	28	1	the	the	DET
eltls-15867	28	2	study	study	NOUN
eltls-15867	28	3	will	will	AUX
eltls-15867	28	4	be	be	AUX
eltls-15867	28	5	useful	useful	ADJ
eltls-15867	28	6	for	for	ADP
eltls-15867	28	7	linguists	linguist	NOUN
eltls-15867	28	8	,	,	PUNCT
eltls-15867	28	9	copywriters	copywriter	NOUN
eltls-15867	28	10	,	,	PUNCT
eltls-15867	28	11	advertisers	advertiser	NOUN
eltls-15867	28	12	,	,	PUNCT
eltls-15867	28	13	target	target	NOUN
eltls-15867	28	14	audience	audience	NOUN
eltls-15867	28	15	,	,	PUNCT
eltls-15867	28	16	consumers	consumer	NOUN
eltls-15867	28	17	and	and	CCONJ
eltls-15867	28	18	researchers	researcher	NOUN
eltls-15867	28	19	in	in	ADP
eltls-15867	28	20	understanding	understand	VERB
eltls-15867	28	21	how	how	SCONJ
eltls-15867	28	22	advertising	advertising	NOUN
eltls-15867	28	23	shapes	shape	NOUN
eltls-15867	28	24	and	and	CCONJ
eltls-15867	28	25	is	be	AUX
eltls-15867	28	26	shaped	shape	VERB
eltls-15867	28	27	by	by	ADP
eltls-15867	28	28	social	social	ADJ
eltls-15867	28	29	and	and	CCONJ
eltls-15867	28	30	discursive	discursive	ADJ
eltls-15867	28	31	practices	practice	NOUN
eltls-15867	28	32	.	.	PUNCT
eltls-15867	29	1	2	2	X
eltls-15867	29	2	.	.	X
eltls-15867	29	3	literature	literature	NOUN
eltls-15867	29	4	survey	survey	NOUN
eltls-15867	29	5	celebrities	celebrity	NOUN
eltls-15867	29	6	are	be	AUX
eltls-15867	29	7	the	the	DET
eltls-15867	29	8	figures	figure	NOUN
eltls-15867	29	9	well	well	ADV
eltls-15867	29	10	known	know	VERB
eltls-15867	29	11	for	for	ADP
eltls-15867	29	12	their	their	PRON
eltls-15867	29	13	accomplishments	accomplishment	NOUN
eltls-15867	29	14	in	in	ADP
eltls-15867	29	15	sports	sport	NOUN
eltls-15867	29	16	,	,	PUNCT
eltls-15867	29	17	society	society	NOUN
eltls-15867	29	18	,	,	PUNCT
eltls-15867	29	19	entertainment	entertainment	NOUN
eltls-15867	29	20	,	,	PUNCT
eltls-15867	29	21	politics	politic	NOUN
eltls-15867	29	22	,	,	PUNCT
eltls-15867	29	23	and	and	CCONJ
eltls-15867	29	24	business	business	NOUN
eltls-15867	29	25	(	(	PUNCT
eltls-15867	29	26	choi	choi	PROPN
eltls-15867	29	27	&	&	CCONJ
eltls-15867	29	28	rifon	rifon	PROPN
eltls-15867	29	29	,	,	PUNCT
eltls-15867	29	30	2007	2007	NUM
eltls-15867	29	31	;	;	PUNCT
eltls-15867	29	32	2010	2010	NUM
eltls-15867	29	33	)	)	PUNCT
eltls-15867	29	34	.	.	PUNCT
eltls-15867	30	1	these	these	DET
eltls-15867	30	2	accomplishments	accomplishment	NOUN
eltls-15867	30	3	result	result	VERB
eltls-15867	30	4	in	in	ADP
eltls-15867	30	5	the	the	DET
eltls-15867	30	6	celebrity	celebrity	NOUN
eltls-15867	30	7	being	be	AUX
eltls-15867	30	8	highly	highly	ADV
eltls-15867	30	9	recognizable	recognizable	ADJ
eltls-15867	30	10	to	to	ADP
eltls-15867	30	11	mainstream	mainstream	VERB
eltls-15867	30	12	consumers	consumer	NOUN
eltls-15867	30	13	,	,	PUNCT
eltls-15867	30	14	having	have	VERB
eltls-15867	30	15	a	a	DET
eltls-15867	30	16	fan	fan	NOUN
eltls-15867	30	17	base	base	NOUN
eltls-15867	30	18	,	,	PUNCT
eltls-15867	30	19	and	and	CCONJ
eltls-15867	30	20	receiving	receive	VERB
eltls-15867	30	21	media	medium	NOUN
eltls-15867	30	22	coverage	coverage	NOUN
eltls-15867	30	23	(	(	PUNCT
eltls-15867	30	24	patra	patra	PROPN
eltls-15867	30	25	&	&	CCONJ
eltls-15867	30	26	datta	datta	PROPN
eltls-15867	30	27	,	,	PUNCT
eltls-15867	30	28	2010	2010	NUM
eltls-15867	30	29	)	)	PUNCT
eltls-15867	30	30	.	.	PUNCT
eltls-15867	31	1	patra	patra	PROPN
eltls-15867	31	2	’s	’s	PART
eltls-15867	31	3	study	study	NOUN
eltls-15867	31	4	highlights	highlight	NOUN
eltls-15867	31	5	that	that	PRON
eltls-15867	31	6	film	film	NOUN
eltls-15867	31	7	celebrities	celebrity	NOUN
eltls-15867	31	8	accounted	account	VERB
eltls-15867	31	9	for	for	ADP
eltls-15867	31	10	a	a	DET
eltls-15867	31	11	majority	majority	NOUN
eltls-15867	31	12	(	(	PUNCT
eltls-15867	31	13	81	81	NUM
eltls-15867	31	14	%	%	NOUN
eltls-15867	31	15	)	)	PUNCT
eltls-15867	31	16	of	of	ADP
eltls-15867	31	17	ces	ces	X
eltls-15867	31	18	on	on	ADP
eltls-15867	31	19	tv	tv	NOUN
eltls-15867	31	20	in	in	ADP
eltls-15867	31	21	2007	2007	NUM
eltls-15867	31	22	,	,	PUNCT
eltls-15867	31	23	involving	involve	VERB
eltls-15867	31	24	actors	actor	NOUN
eltls-15867	31	25	such	such	ADJ
eltls-15867	31	26	as	as	ADP
eltls-15867	31	27	amitabh	amitabh	PROPN
eltls-15867	31	28	bachchan	bachchan	PROPN
eltls-15867	31	29	and	and	CCONJ
eltls-15867	31	30	shah	shah	PROPN
eltls-15867	31	31	rukh	rukh	PROPN
eltls-15867	31	32	khan	khan	PROPN
eltls-15867	31	33	.	.	PUNCT
eltls-15867	32	1	a	a	DET
eltls-15867	32	2	further	further	ADJ
eltls-15867	32	3	14	14	NUM
eltls-15867	32	4	%	%	NOUN
eltls-15867	32	5	of	of	ADP
eltls-15867	32	6	endorsements	endorsement	NOUN
eltls-15867	32	7	involved	involve	VERB
eltls-15867	32	8	athletes	athlete	NOUN
eltls-15867	32	9	(	(	PUNCT
eltls-15867	32	10	e.g.	e.g.	ADV
eltls-15867	32	11	,	,	PUNCT
eltls-15867	32	12	mahender	mahender	NOUN
eltls-15867	32	13	singh	singh	PROPN
eltls-15867	32	14	dhoni	dhoni	PROPN
eltls-15867	32	15	)	)	PUNCT
eltls-15867	32	16	,	,	PUNCT
eltls-15867	32	17	while	while	SCONJ
eltls-15867	32	18	the	the	DET
eltls-15867	32	19	remaining	remain	VERB
eltls-15867	32	20	5	5	NUM
eltls-15867	32	21	%	%	NOUN
eltls-15867	32	22	used	use	VERB
eltls-15867	32	23	tv	tv	NOUN
eltls-15867	32	24	personalities	personality	NOUN
eltls-15867	32	25	(	(	PUNCT
eltls-15867	32	26	patra	patra	PROPN
eltls-15867	32	27	and	and	CCONJ
eltls-15867	32	28	datta	datta	PROPN
eltls-15867	32	29	,	,	PUNCT
eltls-15867	32	30	2010	2010	NUM
eltls-15867	32	31	)	)	PUNCT
eltls-15867	32	32	.	.	PUNCT
eltls-15867	33	1	endorser	endorser	NOUN
eltls-15867	33	2	’s	’s	PART
eltls-15867	33	3	credibility	credibility	NOUN
eltls-15867	33	4	is	be	AUX
eltls-15867	33	5	the	the	DET
eltls-15867	33	6	most	most	ADV
eltls-15867	33	7	commonly	commonly	ADV
eltls-15867	33	8	used	use	VERB
eltls-15867	33	9	technique	technique	NOUN
eltls-15867	33	10	in	in	ADP
eltls-15867	33	11	marketing	marketing	NOUN
eltls-15867	33	12	to	to	AUX
eltls-15867	33	13	influence	influence	VERB
eltls-15867	33	14	customer	customer	NOUN
eltls-15867	33	15	buying	buying	NOUN
eltls-15867	33	16	behavior	behavior	NOUN
eltls-15867	33	17	(	(	PUNCT
eltls-15867	33	18	lafferty	lafferty	NOUN
eltls-15867	33	19	&	&	CCONJ
eltls-15867	33	20	goldsmith	goldsmith	PROPN
eltls-15867	33	21	,	,	PUNCT
eltls-15867	33	22	1999	1999	NUM
eltls-15867	33	23	)	)	PUNCT
eltls-15867	33	24	.	.	PUNCT
eltls-15867	34	1	research	research	NOUN
eltls-15867	34	2	has	have	AUX
eltls-15867	34	3	proved	prove	VERB
eltls-15867	34	4	that	that	SCONJ
eltls-15867	34	5	physically	physically	ADV
eltls-15867	34	6	attractive	attractive	ADJ
eltls-15867	34	7	endorsers	endorser	NOUN
eltls-15867	34	8	are	be	AUX
eltls-15867	34	9	more	more	ADV
eltls-15867	34	10	influential	influential	ADJ
eltls-15867	34	11	in	in	ADP
eltls-15867	34	12	order	order	NOUN
eltls-15867	34	13	to	to	PART
eltls-15867	34	14	alter	alter	VERB
eltls-15867	34	15	beliefs	beliefs	PROPN
eltls-15867	34	16	(	(	PUNCT
eltls-15867	34	17	baker	baker	PROPN
eltls-15867	34	18	&	&	CCONJ
eltls-15867	34	19	churchill	churchill	PROPN
eltls-15867	34	20	,	,	PUNCT
eltls-15867	34	21	1977	1977	NUM
eltls-15867	34	22	)	)	PUNCT
eltls-15867	34	23	and	and	CCONJ
eltls-15867	34	24	creating	create	VERB
eltls-15867	34	25	buying	buying	NOUN
eltls-15867	34	26	intentions	intention	NOUN
eltls-15867	34	27	(	(	PUNCT
eltls-15867	34	28	petty	petty	ADJ
eltls-15867	34	29	and	and	CCONJ
eltls-15867	34	30	cacioppo	cacioppo	NOUN
eltls-15867	34	31	1980	1980	NUM
eltls-15867	34	32	)	)	PUNCT
eltls-15867	34	33	than	than	ADP
eltls-15867	34	34	their	their	PRON
eltls-15867	34	35	unattractive	unattractive	ADJ
eltls-15867	34	36	equivalents	equivalent	NOUN
eltls-15867	34	37	.	.	PUNCT
eltls-15867	35	1	3	3	X
eltls-15867	35	2	.	.	X
eltls-15867	35	3	research	research	NOUN
eltls-15867	35	4	methodology	methodology	NOUN
eltls-15867	35	5	broadly	broadly	ADV
eltls-15867	35	6	speaking	speak	VERB
eltls-15867	35	7	,	,	PUNCT
eltls-15867	35	8	cda	cda	PROPN
eltls-15867	35	9	is	be	AUX
eltls-15867	35	10	concerned	concern	VERB
eltls-15867	35	11	with	with	ADP
eltls-15867	35	12	the	the	DET
eltls-15867	35	13	relationship	relationship	NOUN
eltls-15867	35	14	between	between	ADP
eltls-15867	35	15	discourse	discourse	NOUN
eltls-15867	35	16	and	and	CCONJ
eltls-15867	35	17	society	society	NOUN
eltls-15867	35	18	.	.	PUNCT
eltls-15867	36	1	it	it	PRON
eltls-15867	36	2	stems	stem	VERB
eltls-15867	36	3	from	from	ADP
eltls-15867	36	4	a	a	DET
eltls-15867	36	5	critical	critical	ADJ
eltls-15867	36	6	theory	theory	NOUN
eltls-15867	36	7	of	of	ADP
eltls-15867	36	8	language	language	NOUN
eltls-15867	36	9	which	which	PRON
eltls-15867	36	10	sees	see	VERB
eltls-15867	36	11	the	the	DET
eltls-15867	36	12	use	use	NOUN
eltls-15867	36	13	of	of	ADP
eltls-15867	36	14	language	language	NOUN
eltls-15867	36	15	as	as	ADP
eltls-15867	36	16	a	a	DET
eltls-15867	36	17	form	form	NOUN
eltls-15867	36	18	of	of	ADP
eltls-15867	36	19	social	social	ADJ
eltls-15867	36	20	practice	practice	NOUN
eltls-15867	36	21	.	.	PUNCT
eltls-15867	37	1	the	the	DET
eltls-15867	37	2	roots	root	NOUN
eltls-15867	37	3	of	of	ADP
eltls-15867	37	4	cda	cda	PROPN
eltls-15867	37	5	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	37	6	english	english	PROPN
eltls-15867	37	7	language	language	NOUN
eltls-15867	37	8	teaching	teaching	NOUN
eltls-15867	37	9	and	and	CCONJ
eltls-15867	37	10	linguistics	linguistic	NOUN
eltls-15867	37	11	studies	study	NOUN
eltls-15867	37	12	vol	vol	NOUN
eltls-15867	37	13	.	.	PROPN
eltls-15867	37	14	5	5	NUM
eltls-15867	37	15	,	,	PUNCT
eltls-15867	37	16	no	no	INTJ
eltls-15867	37	17	.	.	NOUN
eltls-15867	37	18	2	2	NUM
eltls-15867	37	19	,	,	PUNCT
eltls-15867	37	20	2023	2023	NUM
eltls-15867	37	21	104	104	NUM
eltls-15867	37	22	published	publish	VERB
eltls-15867	37	23	by	by	ADP
eltls-15867	37	24	scholink	scholink	PROPN
eltls-15867	37	25	inc	inc	PROPN
eltls-15867	37	26	.	.	PROPN
eltls-15867	37	27	lie	lie	VERB
eltls-15867	37	28	in	in	ADP
eltls-15867	37	29	classical	classical	ADJ
eltls-15867	37	30	rhetoric	rhetoric	NOUN
eltls-15867	37	31	,	,	PUNCT
eltls-15867	37	32	textlinguistics	textlinguistic	NOUN
eltls-15867	37	33	and	and	CCONJ
eltls-15867	37	34	sociolinguistics	sociolinguistic	NOUN
eltls-15867	37	35	as	as	ADV
eltls-15867	37	36	well	well	ADV
eltls-15867	37	37	as	as	ADP
eltls-15867	37	38	in	in	ADP
eltls-15867	37	39	applied	applied	ADJ
eltls-15867	37	40	linguistics	linguistic	NOUN
eltls-15867	37	41	and	and	CCONJ
eltls-15867	37	42	pragmatics	pragmatic	NOUN
eltls-15867	37	43	.	.	PUNCT
eltls-15867	38	1	it	it	PRON
eltls-15867	38	2	deals	deal	VERB
eltls-15867	38	3	with	with	ADP
eltls-15867	38	4	the	the	DET
eltls-15867	38	5	ways	way	NOUN
eltls-15867	38	6	in	in	ADP
eltls-15867	38	7	which	which	PRON
eltls-15867	38	8	linguistic	linguistic	ADJ
eltls-15867	38	9	forms	form	NOUN
eltls-15867	38	10	are	be	AUX
eltls-15867	38	11	used	use	VERB
eltls-15867	38	12	in	in	ADP
eltls-15867	38	13	various	various	ADJ
eltls-15867	38	14	expressions	expression	NOUN
eltls-15867	38	15	and	and	CCONJ
eltls-15867	38	16	manipulations	manipulation	NOUN
eltls-15867	38	17	of	of	ADP
eltls-15867	38	18	power	power	NOUN
eltls-15867	38	19	.	.	PUNCT
eltls-15867	39	1	cda	cda	PROPN
eltls-15867	39	2	is	be	AUX
eltls-15867	39	3	a	a	DET
eltls-15867	39	4	highly	highly	ADV
eltls-15867	39	5	context	context	NOUN
eltls-15867	39	6	sensitive	sensitive	ADJ
eltls-15867	39	7	,	,	PUNCT
eltls-15867	39	8	democratic	democratic	ADJ
eltls-15867	39	9	approach	approach	NOUN
eltls-15867	39	10	which	which	PRON
eltls-15867	39	11	takes	take	VERB
eltls-15867	39	12	an	an	DET
eltls-15867	39	13	ethical	ethical	ADJ
eltls-15867	39	14	stance	stance	NOUN
eltls-15867	39	15	on	on	ADP
eltls-15867	39	16	social	social	ADJ
eltls-15867	39	17	issues	issue	NOUN
eltls-15867	39	18	.	.	PUNCT
eltls-15867	40	1	the	the	DET
eltls-15867	40	2	primary	primary	ADJ
eltls-15867	40	3	activity	activity	NOUN
eltls-15867	40	4	of	of	ADP
eltls-15867	40	5	cda	cda	PROPN
eltls-15867	40	6	is	be	AUX
eltls-15867	40	7	the	the	DET
eltls-15867	40	8	close	close	ADJ
eltls-15867	40	9	analysis	analysis	NOUN
eltls-15867	40	10	of	of	ADP
eltls-15867	40	11	written	write	VERB
eltls-15867	40	12	or	or	CCONJ
eltls-15867	40	13	oral	oral	ADJ
eltls-15867	40	14	texts	text	NOUN
eltls-15867	40	15	that	that	PRON
eltls-15867	40	16	are	be	AUX
eltls-15867	40	17	deemed	deem	VERB
eltls-15867	40	18	to	to	PART
eltls-15867	40	19	be	be	AUX
eltls-15867	40	20	politically	politically	ADV
eltls-15867	40	21	or	or	CCONJ
eltls-15867	40	22	culturally	culturally	ADV
eltls-15867	40	23	influential	influential	ADJ
eltls-15867	40	24	to	to	ADP
eltls-15867	40	25	a	a	DET
eltls-15867	40	26	given	give	VERB
eltls-15867	40	27	society	society	NOUN
eltls-15867	40	28	.	.	PUNCT
eltls-15867	41	1	a	a	DET
eltls-15867	41	2	cda	cda	PROPN
eltls-15867	41	3	analyst	analyst	NOUN
eltls-15867	41	4	always	always	ADV
eltls-15867	41	5	takes	take	VERB
eltls-15867	41	6	into	into	ADP
eltls-15867	41	7	account	account	NOUN
eltls-15867	41	8	the	the	DET
eltls-15867	41	9	larger	large	ADJ
eltls-15867	41	10	context	context	NOUN
eltls-15867	41	11	in	in	ADP
eltls-15867	41	12	which	which	PRON
eltls-15867	41	13	the	the	DET
eltls-15867	41	14	text	text	NOUN
eltls-15867	41	15	is	be	AUX
eltls-15867	41	16	located	locate	VERB
eltls-15867	41	17	.	.	PUNCT
eltls-15867	42	1	cda	cda	PROPN
eltls-15867	42	2	is	be	AUX
eltls-15867	42	3	not	not	PART
eltls-15867	42	4	a	a	DET
eltls-15867	42	5	linguistic	linguistic	ADJ
eltls-15867	42	6	theory	theory	NOUN
eltls-15867	42	7	and	and	CCONJ
eltls-15867	42	8	does	do	AUX
eltls-15867	42	9	not	not	PART
eltls-15867	42	10	provide	provide	VERB
eltls-15867	42	11	a	a	DET
eltls-15867	42	12	complete	complete	ADJ
eltls-15867	42	13	grammar	grammar	NOUN
eltls-15867	42	14	of	of	ADP
eltls-15867	42	15	syntactic	syntactic	ADJ
eltls-15867	42	16	,	,	PUNCT
eltls-15867	42	17	phonological	phonological	ADJ
eltls-15867	42	18	or	or	CCONJ
eltls-15867	42	19	other	other	ADJ
eltls-15867	42	20	linguistic	linguistic	ADJ
eltls-15867	42	21	elements	element	NOUN
eltls-15867	42	22	for	for	ADP
eltls-15867	42	23	any	any	DET
eltls-15867	42	24	particular	particular	ADJ
eltls-15867	42	25	language	language	NOUN
eltls-15867	42	26	.	.	PUNCT
eltls-15867	43	1	nor	nor	CCONJ
eltls-15867	43	2	does	do	AUX
eltls-15867	43	3	it	it	PRON
eltls-15867	43	4	aim	aim	VERB
eltls-15867	43	5	to	to	PART
eltls-15867	43	6	describe	describe	VERB
eltls-15867	43	7	any	any	DET
eltls-15867	43	8	text	text	NOUN
eltls-15867	43	9	in	in	ADP
eltls-15867	43	10	exhaustive	exhaustive	ADJ
eltls-15867	43	11	detail	detail	NOUN
eltls-15867	43	12	.	.	PUNCT
eltls-15867	44	1	instead	instead	ADV
eltls-15867	44	2	it	it	PRON
eltls-15867	44	3	tries	try	VERB
eltls-15867	44	4	to	to	PART
eltls-15867	44	5	point	point	VERB
eltls-15867	44	6	out	out	ADP
eltls-15867	44	7	those	those	DET
eltls-15867	44	8	features	feature	NOUN
eltls-15867	44	9	of	of	ADP
eltls-15867	44	10	a	a	DET
eltls-15867	44	11	text	text	NOUN
eltls-15867	44	12	that	that	PRON
eltls-15867	44	13	are	be	AUX
eltls-15867	44	14	most	most	ADV
eltls-15867	44	15	interesting	interesting	ADJ
eltls-15867	44	16	from	from	ADP
eltls-15867	44	17	a	a	DET
eltls-15867	44	18	critical	critical	ADJ
eltls-15867	44	19	perspective	perspective	NOUN
eltls-15867	44	20	,	,	PUNCT
eltls-15867	44	21	those	those	PRON
eltls-15867	44	22	that	that	PRON
eltls-15867	44	23	appear	appear	VERB
eltls-15867	44	24	to	to	PART
eltls-15867	44	25	be	be	AUX
eltls-15867	44	26	textual	textual	ADJ
eltls-15867	44	27	manipulations	manipulation	NOUN
eltls-15867	44	28	.	.	PUNCT
eltls-15867	45	1	cda	cda	PROPN
eltls-15867	45	2	offers	offer	VERB
eltls-15867	45	3	a	a	DET
eltls-15867	45	4	powerful	powerful	ADJ
eltls-15867	45	5	arsenal	arsenal	NOUN
eltls-15867	45	6	of	of	ADP
eltls-15867	45	7	analytic	analytic	ADJ
eltls-15867	45	8	tools	tool	NOUN
eltls-15867	45	9	that	that	PRON
eltls-15867	45	10	can	can	AUX
eltls-15867	45	11	be	be	AUX
eltls-15867	45	12	deployed	deploy	VERB
eltls-15867	45	13	in	in	ADP
eltls-15867	45	14	the	the	DET
eltls-15867	45	15	close	close	ADJ
eltls-15867	45	16	reading	reading	NOUN
eltls-15867	45	17	of	of	ADP
eltls-15867	45	18	editorials	editorial	NOUN
eltls-15867	45	19	,	,	PUNCT
eltls-15867	45	20	advertisements	advertisement	NOUN
eltls-15867	45	21	,	,	PUNCT
eltls-15867	45	22	and	and	CCONJ
eltls-15867	45	23	other	other	ADJ
eltls-15867	45	24	public	public	ADJ
eltls-15867	45	25	texts	text	NOUN
eltls-15867	45	26	.	.	PUNCT
eltls-15867	46	1	it	it	PRON
eltls-15867	46	2	enriches	enrich	VERB
eltls-15867	46	3	the	the	DET
eltls-15867	46	4	analysis	analysis	NOUN
eltls-15867	46	5	further	far	ADV
eltls-15867	46	6	by	by	ADP
eltls-15867	46	7	insisting	insist	VERB
eltls-15867	46	8	that	that	SCONJ
eltls-15867	46	9	such	such	ADJ
eltls-15867	46	10	close	close	ADJ
eltls-15867	46	11	reading	reading	NOUN
eltls-15867	46	12	be	be	AUX
eltls-15867	46	13	done	do	VERB
eltls-15867	46	14	in	in	ADP
eltls-15867	46	15	conjunction	conjunction	NOUN
eltls-15867	46	16	with	with	ADP
eltls-15867	46	17	a	a	DET
eltls-15867	46	18	broader	broad	ADJ
eltls-15867	46	19	contextual	contextual	ADJ
eltls-15867	46	20	analysis	analysis	NOUN
eltls-15867	46	21	,	,	PUNCT
eltls-15867	46	22	including	include	VERB
eltls-15867	46	23	consideration	consideration	NOUN
eltls-15867	46	24	of	of	ADP
eltls-15867	46	25	discursive	discursive	ADJ
eltls-15867	46	26	practices	practice	NOUN
eltls-15867	46	27	,	,	PUNCT
eltls-15867	46	28	intertextual	intertextual	ADJ
eltls-15867	46	29	relations	relation	NOUN
eltls-15867	46	30	,	,	PUNCT
eltls-15867	46	31	and	and	CCONJ
eltls-15867	46	32	socio	socio	NOUN
eltls-15867	46	33	-	-	PUNCT
eltls-15867	46	34	cultural	cultural	ADJ
eltls-15867	46	35	factors	factor	NOUN
eltls-15867	46	36	.	.	PUNCT
eltls-15867	47	1	to	to	ADP
eltls-15867	47	2	some	some	DET
eltls-15867	47	3	extent	extent	NOUN
eltls-15867	47	4	,	,	PUNCT
eltls-15867	47	5	these	these	DET
eltls-15867	47	6	activities	activity	NOUN
eltls-15867	47	7	resemble	resemble	VERB
eltls-15867	47	8	the	the	DET
eltls-15867	47	9	sort	sort	NOUN
eltls-15867	47	10	of	of	ADP
eltls-15867	47	11	analysis	analysis	NOUN
eltls-15867	47	12	done	do	VERB
eltls-15867	47	13	in	in	ADP
eltls-15867	47	14	cultural	cultural	ADJ
eltls-15867	47	15	studies	study	NOUN
eltls-15867	47	16	;	;	PUNCT
eltls-15867	47	17	but	but	CCONJ
eltls-15867	47	18	cda	cda	PROPN
eltls-15867	47	19	puts	put	VERB
eltls-15867	47	20	more	more	ADJ
eltls-15867	47	21	emphasis	emphasis	NOUN
eltls-15867	47	22	both	both	CCONJ
eltls-15867	47	23	on	on	ADP
eltls-15867	47	24	the	the	DET
eltls-15867	47	25	fine	fine	ADV
eltls-15867	47	26	-	-	PUNCT
eltls-15867	47	27	grained	grain	VERB
eltls-15867	47	28	details	detail	NOUN
eltls-15867	47	29	of	of	ADP
eltls-15867	47	30	text	text	NOUN
eltls-15867	47	31	and	and	CCONJ
eltls-15867	47	32	on	on	ADP
eltls-15867	47	33	the	the	DET
eltls-15867	47	34	political	political	ADJ
eltls-15867	47	35	aspects	aspect	NOUN
eltls-15867	47	36	of	of	ADP
eltls-15867	47	37	discursive	discursive	ADJ
eltls-15867	47	38	manipulation	manipulation	NOUN
eltls-15867	47	39	.	.	PUNCT
eltls-15867	48	1	norman	norman	PROPN
eltls-15867	48	2	fairclough	fairclough	ADJ
eltls-15867	48	3	(	(	PUNCT
eltls-15867	48	4	1995a	1995a	NUM
eltls-15867	48	5	,	,	PUNCT
eltls-15867	48	6	p.	p.	NOUN
eltls-15867	48	7	135	135	NUM
eltls-15867	48	8	)	)	PUNCT
eltls-15867	48	9	has	have	AUX
eltls-15867	48	10	defined	define	VERB
eltls-15867	48	11	cda	cda	PROPN
eltls-15867	48	12	as	as	ADP
eltls-15867	48	13	discourse	discourse	NOUN
eltls-15867	48	14	analysis	analysis	NOUN
eltls-15867	48	15	which	which	PRON
eltls-15867	48	16	aims	aim	VERB
eltls-15867	48	17	to	to	PART
eltls-15867	48	18	systematically	systematically	ADV
eltls-15867	48	19	explore	explore	VERB
eltls-15867	48	20	often	often	ADV
eltls-15867	48	21	opaque	opaque	ADJ
eltls-15867	48	22	relationships	relationship	NOUN
eltls-15867	48	23	of	of	ADP
eltls-15867	48	24	causality	causality	NOUN
eltls-15867	48	25	and	and	CCONJ
eltls-15867	48	26	determination	determination	NOUN
eltls-15867	48	27	between	between	ADP
eltls-15867	48	28	a	a	DET
eltls-15867	48	29	)	)	PUNCT
eltls-15867	48	30	discursive	discursive	ADJ
eltls-15867	48	31	practices	practice	NOUN
eltls-15867	48	32	,	,	PUNCT
eltls-15867	48	33	events	event	NOUN
eltls-15867	48	34	and	and	CCONJ
eltls-15867	48	35	texts	text	NOUN
eltls-15867	48	36	and	and	CCONJ
eltls-15867	48	37	b	b	NOUN
eltls-15867	48	38	)	)	PUNCT
eltls-15867	48	39	wider	wide	ADJ
eltls-15867	48	40	social	social	ADJ
eltls-15867	48	41	and	and	CCONJ
eltls-15867	48	42	cultural	cultural	ADJ
eltls-15867	48	43	structures	structure	NOUN
eltls-15867	48	44	,	,	PUNCT
eltls-15867	48	45	relations	relation	NOUN
eltls-15867	48	46	and	and	CCONJ
eltls-15867	48	47	processes	process	NOUN
eltls-15867	48	48	;	;	PUNCT
eltls-15867	48	49	to	to	PART
eltls-15867	48	50	investigate	investigate	VERB
eltls-15867	48	51	how	how	SCONJ
eltls-15867	48	52	such	such	ADJ
eltls-15867	48	53	practices	practice	NOUN
eltls-15867	48	54	,	,	PUNCT
eltls-15867	48	55	events	event	NOUN
eltls-15867	48	56	and	and	CCONJ
eltls-15867	48	57	texts	text	NOUN
eltls-15867	48	58	arise	arise	VERB
eltls-15867	48	59	out	out	ADP
eltls-15867	48	60	of	of	ADP
eltls-15867	48	61	and	and	CCONJ
eltls-15867	48	62	are	be	AUX
eltls-15867	48	63	ideologically	ideologically	ADV
eltls-15867	48	64	shaped	shape	VERB
eltls-15867	48	65	by	by	ADP
eltls-15867	48	66	relations	relation	NOUN
eltls-15867	48	67	of	of	ADP
eltls-15867	48	68	power	power	NOUN
eltls-15867	48	69	and	and	CCONJ
eltls-15867	48	70	struggles	struggle	NOUN
eltls-15867	48	71	over	over	ADP
eltls-15867	48	72	power	power	NOUN
eltls-15867	48	73	;	;	PUNCT
eltls-15867	48	74	and	and	CCONJ
eltls-15867	48	75	to	to	PART
eltls-15867	48	76	explore	explore	VERB
eltls-15867	48	77	how	how	SCONJ
eltls-15867	48	78	the	the	DET
eltls-15867	48	79	opacity	opacity	NOUN
eltls-15867	48	80	of	of	ADP
eltls-15867	48	81	these	these	DET
eltls-15867	48	82	relationships	relationship	NOUN
eltls-15867	48	83	between	between	ADP
eltls-15867	48	84	discourse	discourse	NOUN
eltls-15867	48	85	and	and	CCONJ
eltls-15867	48	86	society	society	NOUN
eltls-15867	48	87	is	be	AUX
eltls-15867	48	88	itself	itself	PRON
eltls-15867	48	89	a	a	DET
eltls-15867	48	90	factor	factor	NOUN
eltls-15867	48	91	securing	secure	VERB
eltls-15867	48	92	power	power	NOUN
eltls-15867	48	93	and	and	CCONJ
eltls-15867	48	94	hegemony	hegemony	NOUN
eltls-15867	48	95	.	.	PUNCT
eltls-15867	49	1	cda	cda	PROPN
eltls-15867	49	2	examines	examine	VERB
eltls-15867	49	3	how	how	SCONJ
eltls-15867	49	4	these	these	DET
eltls-15867	49	5	discursive	discursive	ADJ
eltls-15867	49	6	sources	source	NOUN
eltls-15867	49	7	are	be	AUX
eltls-15867	49	8	maintained	maintain	VERB
eltls-15867	49	9	and	and	CCONJ
eltls-15867	49	10	reproduced	reproduce	VERB
eltls-15867	49	11	within	within	ADP
eltls-15867	49	12	specific	specific	ADJ
eltls-15867	49	13	social	social	ADJ
eltls-15867	49	14	,	,	PUNCT
eltls-15867	49	15	political	political	ADJ
eltls-15867	49	16	and	and	CCONJ
eltls-15867	49	17	historical	historical	ADJ
eltls-15867	49	18	contexts	contexts	NOUN
eltls-15867	49	19	.	.	PUNCT
eltls-15867	50	1	there	there	PRON
eltls-15867	50	2	have	have	AUX
eltls-15867	50	3	been	be	AUX
eltls-15867	50	4	many	many	ADJ
eltls-15867	50	5	attempts	attempt	NOUN
eltls-15867	50	6	to	to	PART
eltls-15867	50	7	systematize	systematize	VERB
eltls-15867	50	8	cda	cda	PROPN
eltls-15867	50	9	.	.	PUNCT
eltls-15867	51	1	the	the	DET
eltls-15867	51	2	most	most	ADV
eltls-15867	51	3	notable	notable	ADJ
eltls-15867	51	4	work	work	NOUN
eltls-15867	51	5	has	have	AUX
eltls-15867	51	6	been	be	AUX
eltls-15867	51	7	conducted	conduct	VERB
eltls-15867	51	8	by	by	ADP
eltls-15867	51	9	fairclough	fairclough	ADJ
eltls-15867	51	10	(	(	PUNCT
eltls-15867	51	11	1992a	1992a	NUM
eltls-15867	51	12	,	,	PUNCT
eltls-15867	51	13	b	b	X
eltls-15867	51	14	,	,	PUNCT
eltls-15867	51	15	c	c	NOUN
eltls-15867	51	16	,	,	PUNCT
eltls-15867	51	17	1993	1993	NUM
eltls-15867	51	18	,	,	PUNCT
eltls-15867	51	19	1995a	1995a	NUM
eltls-15867	51	20	,	,	PUNCT
eltls-15867	51	21	b	b	NOUN
eltls-15867	51	22	,	,	PUNCT
eltls-15867	51	23	1996	1996	NUM
eltls-15867	51	24	,	,	PUNCT
eltls-15867	51	25	1998	1998	NUM
eltls-15867	51	26	,	,	PUNCT
eltls-15867	51	27	2000	2000	NUM
eltls-15867	51	28	,	,	PUNCT
eltls-15867	51	29	2001	2001	NUM
eltls-15867	51	30	,	,	PUNCT
eltls-15867	51	31	2003	2003	NUM
eltls-15867	51	32	)	)	PUNCT
eltls-15867	51	33	,	,	PUNCT
eltls-15867	51	34	van	van	PROPN
eltls-15867	51	35	dijk	dijk	PROPN
eltls-15867	51	36	(	(	PUNCT
eltls-15867	51	37	1993	1993	NUM
eltls-15867	51	38	,	,	PUNCT
eltls-15867	51	39	1997	1997	NUM
eltls-15867	51	40	,	,	PUNCT
eltls-15867	51	41	1998a	1998a	NUM
eltls-15867	51	42	,	,	PUNCT
eltls-15867	51	43	b	b	NOUN
eltls-15867	51	44	,	,	PUNCT
eltls-15867	51	45	1999	1999	NUM
eltls-15867	51	46	,	,	PUNCT
eltls-15867	51	47	2001	2001	NUM
eltls-15867	51	48	)	)	PUNCT
eltls-15867	51	49	,	,	PUNCT
eltls-15867	51	50	van	van	PROPN
eltls-15867	51	51	leeuwen	leeuwen	PROPN
eltls-15867	51	52	(	(	PUNCT
eltls-15867	51	53	1993	1993	NUM
eltls-15867	51	54	,	,	PUNCT
eltls-15867	51	55	1995	1995	NUM
eltls-15867	51	56	,	,	PUNCT
eltls-15867	51	57	1996	1996	NUM
eltls-15867	51	58	)	)	PUNCT
eltls-15867	51	59	,	,	PUNCT
eltls-15867	51	60	wodak	wodak	NOUN
eltls-15867	51	61	(	(	PUNCT
eltls-15867	51	62	1996	1996	NUM
eltls-15867	51	63	,	,	PUNCT
eltls-15867	51	64	2000	2000	NUM
eltls-15867	51	65	,	,	PUNCT
eltls-15867	51	66	2001	2001	NUM
eltls-15867	51	67	)	)	PUNCT
eltls-15867	51	68	and	and	CCONJ
eltls-15867	51	69	scollon	scollon	NOUN
eltls-15867	51	70	(	(	PUNCT
eltls-15867	51	71	2001	2001	NUM
eltls-15867	51	72	)	)	PUNCT
eltls-15867	51	73	.	.	PUNCT
eltls-15867	52	1	though	though	SCONJ
eltls-15867	52	2	they	they	PRON
eltls-15867	52	3	differ	differ	VERB
eltls-15867	52	4	considerably	considerably	ADV
eltls-15867	52	5	in	in	ADP
eltls-15867	52	6	technical	technical	ADJ
eltls-15867	52	7	specification	specification	NOUN
eltls-15867	52	8	,	,	PUNCT
eltls-15867	52	9	they	they	PRON
eltls-15867	52	10	share	share	VERB
eltls-15867	52	11	a	a	DET
eltls-15867	52	12	common	common	ADJ
eltls-15867	52	13	strategy	strategy	NOUN
eltls-15867	52	14	.	.	PUNCT
eltls-15867	53	1	consequently	consequently	ADV
eltls-15867	53	2	,	,	PUNCT
eltls-15867	53	3	attempts	attempt	VERB
eltls-15867	53	4	to	to	PART
eltls-15867	53	5	systematize	systematize	VERB
eltls-15867	53	6	cda	cda	PROPN
eltls-15867	53	7	draw	draw	VERB
eltls-15867	53	8	from	from	ADP
eltls-15867	53	9	theories	theory	NOUN
eltls-15867	53	10	and	and	CCONJ
eltls-15867	53	11	models	model	NOUN
eltls-15867	53	12	of	of	ADP
eltls-15867	53	13	text	text	NOUN
eltls-15867	53	14	analysis	analysis	NOUN
eltls-15867	53	15	on	on	ADP
eltls-15867	53	16	one	one	NUM
eltls-15867	53	17	hand	hand	NOUN
eltls-15867	53	18	and	and	CCONJ
eltls-15867	53	19	from	from	ADP
eltls-15867	53	20	contemporary	contemporary	ADJ
eltls-15867	53	21	political	political	ADJ
eltls-15867	53	22	and	and	CCONJ
eltls-15867	53	23	sociocultural	sociocultural	ADJ
eltls-15867	53	24	theories	theory	NOUN
eltls-15867	53	25	on	on	ADP
eltls-15867	53	26	the	the	DET
eltls-15867	53	27	other	other	ADJ
eltls-15867	53	28	.	.	PUNCT
eltls-15867	54	1	some	some	DET
eltls-15867	54	2	approaches	approach	NOUN
eltls-15867	54	3	,	,	PUNCT
eltls-15867	54	4	such	such	ADJ
eltls-15867	54	5	as	as	ADP
eltls-15867	54	6	fairclough	fairclough	ADJ
eltls-15867	54	7	and	and	CCONJ
eltls-15867	54	8	wodak	wodak	NOUN
eltls-15867	54	9	,	,	PUNCT
eltls-15867	54	10	rely	rely	VERB
eltls-15867	54	11	much	much	ADV
eltls-15867	54	12	on	on	ADP
eltls-15867	54	13	a	a	DET
eltls-15867	54	14	linguistic	linguistic	ADJ
eltls-15867	54	15	analysis	analysis	NOUN
eltls-15867	54	16	of	of	ADP
eltls-15867	54	17	texts	text	NOUN
eltls-15867	54	18	,	,	PUNCT
eltls-15867	54	19	especially	especially	ADV
eltls-15867	54	20	halliday	halliday	PROPN
eltls-15867	54	21	’s	’s	PART
eltls-15867	54	22	systemic	systemic	ADJ
eltls-15867	54	23	functional	functional	ADJ
eltls-15867	54	24	linguistics	linguistic	NOUN
eltls-15867	54	25	(	(	PUNCT
eltls-15867	54	26	sfl	sfl	PROPN
eltls-15867	54	27	)	)	PUNCT
eltls-15867	54	28	,	,	PUNCT
eltls-15867	54	29	beginning	begin	VERB
eltls-15867	54	30	with	with	ADP
eltls-15867	54	31	systematic	systematic	ADJ
eltls-15867	54	32	analysis	analysis	NOUN
eltls-15867	54	33	of	of	ADP
eltls-15867	54	34	lexical	lexical	ADJ
eltls-15867	54	35	resources	resource	NOUN
eltls-15867	54	36	,	,	PUNCT
eltls-15867	54	37	moving	move	VERB
eltls-15867	54	38	through	through	ADP
eltls-15867	54	39	an	an	DET
eltls-15867	54	40	analysis	analysis	NOUN
eltls-15867	54	41	of	of	ADP
eltls-15867	54	42	syntactic	syntactic	ADJ
eltls-15867	54	43	functions	function	NOUN
eltls-15867	54	44	to	to	ADP
eltls-15867	54	45	the	the	DET
eltls-15867	54	46	analysis	analysis	NOUN
eltls-15867	54	47	of	of	ADP
eltls-15867	54	48	genre	genre	NOUN
eltls-15867	54	49	and	and	CCONJ
eltls-15867	54	50	text	text	NOUN
eltls-15867	54	51	metafunction	metafunction	NOUN
eltls-15867	54	52	.	.	PUNCT
eltls-15867	55	1	in	in	ADP
eltls-15867	55	2	contrast	contrast	NOUN
eltls-15867	55	3	with	with	ADP
eltls-15867	55	4	approaches	approach	NOUN
eltls-15867	55	5	of	of	ADP
eltls-15867	55	6	fairclough	fairclough	NOUN
eltls-15867	55	7	and	and	CCONJ
eltls-15867	55	8	wodak	wodak	NOUN
eltls-15867	55	9	,	,	PUNCT
eltls-15867	55	10	van	van	PROPN
eltls-15867	55	11	dijk	dijk	PROPN
eltls-15867	55	12	and	and	CCONJ
eltls-15867	55	13	gee	gee	NOUN
eltls-15867	55	14	developed	develop	VERB
eltls-15867	55	15	toolkits	toolkit	NOUN
eltls-15867	55	16	that	that	PRON
eltls-15867	55	17	are	be	AUX
eltls-15867	55	18	less	less	ADV
eltls-15867	55	19	oriented	oriented	ADJ
eltls-15867	55	20	to	to	ADP
eltls-15867	55	21	lexicosyntactic	lexicosyntactic	ADJ
eltls-15867	55	22	features	feature	NOUN
eltls-15867	55	23	of	of	ADP
eltls-15867	55	24	texts	text	NOUN
eltls-15867	55	25	and	and	CCONJ
eltls-15867	55	26	more	more	ADV
eltls-15867	55	27	focused	focused	ADJ
eltls-15867	55	28	on	on	ADP
eltls-15867	55	29	cultural	cultural	ADJ
eltls-15867	55	30	and	and	CCONJ
eltls-15867	55	31	social	social	ADJ
eltls-15867	55	32	resources	resource	NOUN
eltls-15867	55	33	and	and	CCONJ
eltls-15867	55	34	contexts	context	NOUN
eltls-15867	55	35	.	.	PUNCT
eltls-15867	56	1	van	van	PROPN
eltls-15867	56	2	dijk	dijk	PROPN
eltls-15867	56	3	’s	’s	PART
eltls-15867	56	4	approach	approach	NOUN
eltls-15867	56	5	is	be	AUX
eltls-15867	56	6	based	base	VERB
eltls-15867	56	7	on	on	ADP
eltls-15867	56	8	four	four	NUM
eltls-15867	56	9	categories	category	NOUN
eltls-15867	56	10	:	:	PUNCT
eltls-15867	56	11	action	action	NOUN
eltls-15867	56	12	,	,	PUNCT
eltls-15867	56	13	context	context	NOUN
eltls-15867	56	14	,	,	PUNCT
eltls-15867	56	15	power	power	NOUN
eltls-15867	56	16	and	and	CCONJ
eltls-15867	56	17	ideology	ideology	NOUN
eltls-15867	56	18	,	,	PUNCT
eltls-15867	56	19	while	while	SCONJ
eltls-15867	56	20	gee	gee	PROPN
eltls-15867	56	21	’s	’s	PART
eltls-15867	56	22	methodological	methodological	ADJ
eltls-15867	56	23	heuristics	heuristic	NOUN
eltls-15867	56	24	is	be	AUX
eltls-15867	56	25	based	base	VERB
eltls-15867	56	26	on	on	ADP
eltls-15867	56	27	six	six	NUM
eltls-15867	56	28	categories	category	NOUN
eltls-15867	56	29	:	:	PUNCT
eltls-15867	56	30	semiotic	semiotic	ADJ
eltls-15867	56	31	building	building	NOUN
eltls-15867	56	32	,	,	PUNCT
eltls-15867	56	33	world	world	NOUN
eltls-15867	56	34	building	building	NOUN
eltls-15867	56	35	,	,	PUNCT
eltls-15867	56	36	activity	activity	NOUN
eltls-15867	56	37	building	building	NOUN
eltls-15867	56	38	,	,	PUNCT
eltls-15867	56	39	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	56	40	english	english	PROPN
eltls-15867	56	41	language	language	NOUN
eltls-15867	56	42	teaching	teaching	NOUN
eltls-15867	56	43	and	and	CCONJ
eltls-15867	56	44	linguistics	linguistic	NOUN
eltls-15867	56	45	studies	study	NOUN
eltls-15867	56	46	vol	vol	NOUN
eltls-15867	56	47	.	.	PROPN
eltls-15867	57	1	5	5	NUM
eltls-15867	57	2	,	,	PUNCT
eltls-15867	57	3	no	no	INTJ
eltls-15867	57	4	.	.	NOUN
eltls-15867	57	5	2	2	NUM
eltls-15867	57	6	,	,	PUNCT
eltls-15867	57	7	2023	2023	NUM
eltls-15867	57	8	105	105	NUM
eltls-15867	57	9	published	publish	VERB
eltls-15867	57	10	by	by	ADP
eltls-15867	57	11	scholink	scholink	PROPN
eltls-15867	57	12	inc	inc	PROPN
eltls-15867	57	13	.	.	PROPN
eltls-15867	57	14	identity	identity	NOUN
eltls-15867	57	15	and	and	CCONJ
eltls-15867	57	16	relationship	relationship	NOUN
eltls-15867	57	17	building	building	NOUN
eltls-15867	57	18	,	,	PUNCT
eltls-15867	57	19	political	political	ADJ
eltls-15867	57	20	building	building	NOUN
eltls-15867	57	21	,	,	PUNCT
eltls-15867	57	22	connection	connection	NOUN
eltls-15867	57	23	building	building	NOUN
eltls-15867	57	24	.	.	PUNCT
eltls-15867	58	1	fairclough	fairclough	ADJ
eltls-15867	58	2	,	,	PUNCT
eltls-15867	58	3	gee	gee	INTJ
eltls-15867	58	4	,	,	PUNCT
eltls-15867	58	5	and	and	CCONJ
eltls-15867	58	6	chouliaraki	chouliaraki	NOUN
eltls-15867	58	7	and	and	CCONJ
eltls-15867	58	8	fairclough	fairclough	ADJ
eltls-15867	58	9	engage	engage	VERB
eltls-15867	58	10	with	with	ADP
eltls-15867	58	11	a	a	DET
eltls-15867	58	12	range	range	NOUN
eltls-15867	58	13	of	of	ADP
eltls-15867	58	14	major	major	ADJ
eltls-15867	58	15	social	social	ADJ
eltls-15867	58	16	theories	theory	NOUN
eltls-15867	58	17	as	as	SCONJ
eltls-15867	58	18	they	they	PRON
eltls-15867	58	19	do	do	VERB
eltls-15867	58	20	this	this	PRON
eltls-15867	58	21	.	.	PUNCT
eltls-15867	59	1	there	there	PRON
eltls-15867	59	2	are	be	VERB
eltls-15867	59	3	still	still	ADV
eltls-15867	59	4	,	,	PUNCT
eltls-15867	59	5	however	however	ADV
eltls-15867	59	6	,	,	PUNCT
eltls-15867	59	7	many	many	ADJ
eltls-15867	59	8	disagreements	disagreement	NOUN
eltls-15867	59	9	and	and	CCONJ
eltls-15867	59	10	arguments	argument	NOUN
eltls-15867	59	11	in	in	ADP
eltls-15867	59	12	this	this	DET
eltls-15867	59	13	area	area	NOUN
eltls-15867	59	14	.	.	PUNCT
eltls-15867	60	1	this	this	DET
eltls-15867	60	2	paper	paper	NOUN
eltls-15867	60	3	is	be	AUX
eltls-15867	60	4	based	base	VERB
eltls-15867	60	5	on	on	ADP
eltls-15867	60	6	fairclough	fairclough	ADJ
eltls-15867	60	7	’s	’s	PART
eltls-15867	60	8	approach	approach	NOUN
eltls-15867	60	9	to	to	ADP
eltls-15867	60	10	cda	cda	PROPN
eltls-15867	60	11	.	.	PUNCT
eltls-15867	61	1	discourse	discourse	NOUN
eltls-15867	61	2	analysis	analysis	NOUN
eltls-15867	61	3	can	can	AUX
eltls-15867	61	4	be	be	AUX
eltls-15867	61	5	characterized	characterize	VERB
eltls-15867	61	6	as	as	ADP
eltls-15867	61	7	a	a	DET
eltls-15867	61	8	way	way	NOUN
eltls-15867	61	9	of	of	ADP
eltls-15867	61	10	approaching	approach	VERB
eltls-15867	61	11	and	and	CCONJ
eltls-15867	61	12	thinking	think	VERB
eltls-15867	61	13	about	about	ADP
eltls-15867	61	14	a	a	DET
eltls-15867	61	15	problem	problem	NOUN
eltls-15867	61	16	or	or	CCONJ
eltls-15867	61	17	a	a	DET
eltls-15867	61	18	text	text	NOUN
eltls-15867	61	19	.	.	PUNCT
eltls-15867	62	1	in	in	ADP
eltls-15867	62	2	this	this	DET
eltls-15867	62	3	sense	sense	NOUN
eltls-15867	62	4	,	,	PUNCT
eltls-15867	62	5	discourse	discourse	VERB
eltls-15867	62	6	analysis	analysis	NOUN
eltls-15867	62	7	is	be	AUX
eltls-15867	62	8	neither	neither	CCONJ
eltls-15867	62	9	a	a	DET
eltls-15867	62	10	qualitative	qualitative	NOUN
eltls-15867	62	11	nor	nor	CCONJ
eltls-15867	62	12	a	a	DET
eltls-15867	62	13	quantitative	quantitative	ADJ
eltls-15867	62	14	research	research	NOUN
eltls-15867	62	15	method	method	NOUN
eltls-15867	62	16	,	,	PUNCT
eltls-15867	62	17	but	but	CCONJ
eltls-15867	62	18	a	a	DET
eltls-15867	62	19	manner	manner	NOUN
eltls-15867	62	20	of	of	ADP
eltls-15867	62	21	questioning	question	VERB
eltls-15867	62	22	the	the	DET
eltls-15867	62	23	basic	basic	ADJ
eltls-15867	62	24	assumptions	assumption	NOUN
eltls-15867	62	25	of	of	ADP
eltls-15867	62	26	quantitative	quantitative	ADJ
eltls-15867	62	27	and	and	CCONJ
eltls-15867	62	28	qualitative	qualitative	ADJ
eltls-15867	62	29	research	research	NOUN
eltls-15867	62	30	methods	method	NOUN
eltls-15867	62	31	.	.	PUNCT
eltls-15867	63	1	discourse	discourse	NOUN
eltls-15867	63	2	analysis	analysis	NOUN
eltls-15867	63	3	does	do	AUX
eltls-15867	63	4	not	not	PART
eltls-15867	63	5	provide	provide	VERB
eltls-15867	63	6	a	a	DET
eltls-15867	63	7	tangible	tangible	ADJ
eltls-15867	63	8	answer	answer	NOUN
eltls-15867	63	9	to	to	ADP
eltls-15867	63	10	problems	problem	NOUN
eltls-15867	63	11	based	base	VERB
eltls-15867	63	12	on	on	ADP
eltls-15867	63	13	scientific	scientific	ADJ
eltls-15867	63	14	research	research	NOUN
eltls-15867	63	15	,	,	PUNCT
eltls-15867	63	16	but	but	CCONJ
eltls-15867	63	17	it	it	PRON
eltls-15867	63	18	enables	enable	VERB
eltls-15867	63	19	access	access	NOUN
eltls-15867	63	20	to	to	ADP
eltls-15867	63	21	the	the	DET
eltls-15867	63	22	ontological	ontological	ADJ
eltls-15867	63	23	and	and	CCONJ
eltls-15867	63	24	epistemological	epistemological	ADJ
eltls-15867	63	25	assumptions	assumption	NOUN
eltls-15867	63	26	behind	behind	ADP
eltls-15867	63	27	a	a	DET
eltls-15867	63	28	project	project	NOUN
eltls-15867	63	29	,	,	PUNCT
eltls-15867	63	30	a	a	DET
eltls-15867	63	31	statement	statement	NOUN
eltls-15867	63	32	or	or	CCONJ
eltls-15867	63	33	a	a	DET
eltls-15867	63	34	method	method	NOUN
eltls-15867	63	35	of	of	ADP
eltls-15867	63	36	research	research	NOUN
eltls-15867	63	37	.	.	PUNCT
eltls-15867	64	1	discourse	discourse	NOUN
eltls-15867	64	2	analysis	analysis	NOUN
eltls-15867	64	3	enables	enable	VERB
eltls-15867	64	4	one	one	NUM
eltls-15867	64	5	to	to	PART
eltls-15867	64	6	reveal	reveal	VERB
eltls-15867	64	7	the	the	DET
eltls-15867	64	8	hidden	hide	VERB
eltls-15867	64	9	motivations	motivation	NOUN
eltls-15867	64	10	behind	behind	ADP
eltls-15867	64	11	a	a	DET
eltls-15867	64	12	text	text	NOUN
eltls-15867	64	13	or	or	CCONJ
eltls-15867	64	14	behind	behind	ADP
eltls-15867	64	15	the	the	DET
eltls-15867	64	16	choice	choice	NOUN
eltls-15867	64	17	of	of	ADP
eltls-15867	64	18	a	a	DET
eltls-15867	64	19	particular	particular	ADJ
eltls-15867	64	20	method	method	NOUN
eltls-15867	64	21	of	of	ADP
eltls-15867	64	22	research	research	NOUN
eltls-15867	64	23	to	to	PART
eltls-15867	64	24	interpret	interpret	VERB
eltls-15867	64	25	that	that	DET
eltls-15867	64	26	text	text	NOUN
eltls-15867	64	27	.	.	PUNCT
eltls-15867	65	1	it	it	PRON
eltls-15867	65	2	can	can	AUX
eltls-15867	65	3	be	be	AUX
eltls-15867	65	4	applied	apply	VERB
eltls-15867	65	5	to	to	ADP
eltls-15867	65	6	any	any	DET
eltls-15867	65	7	text	text	NOUN
eltls-15867	65	8	,	,	PUNCT
eltls-15867	65	9	that	that	ADV
eltls-15867	65	10	is	is	ADV
eltls-15867	65	11	,	,	PUNCT
eltls-15867	65	12	to	to	ADP
eltls-15867	65	13	any	any	DET
eltls-15867	65	14	problem	problem	NOUN
eltls-15867	65	15	or	or	CCONJ
eltls-15867	65	16	situation	situation	NOUN
eltls-15867	65	17	.	.	PUNCT
eltls-15867	66	1	it	it	PRON
eltls-15867	66	2	aims	aim	VERB
eltls-15867	66	3	at	at	ADP
eltls-15867	66	4	allowing	allow	VERB
eltls-15867	66	5	us	we	PRON
eltls-15867	66	6	to	to	PART
eltls-15867	66	7	view	view	VERB
eltls-15867	66	8	the	the	DET
eltls-15867	66	9	“	"	PUNCT
eltls-15867	66	10	problem	problem	NOUN
eltls-15867	66	11	”	"	PUNCT
eltls-15867	66	12	from	from	ADP
eltls-15867	66	13	a	a	DET
eltls-15867	66	14	higher	high	ADJ
eltls-15867	66	15	stance	stance	NOUN
eltls-15867	66	16	and	and	CCONJ
eltls-15867	66	17	to	to	PART
eltls-15867	66	18	gain	gain	VERB
eltls-15867	66	19	a	a	DET
eltls-15867	66	20	comprehensive	comprehensive	ADJ
eltls-15867	66	21	view	view	NOUN
eltls-15867	66	22	of	of	ADP
eltls-15867	66	23	the	the	DET
eltls-15867	66	24	“	"	PUNCT
eltls-15867	66	25	problem	problem	NOUN
eltls-15867	66	26	”	"	PUNCT
eltls-15867	66	27	and	and	CCONJ
eltls-15867	66	28	ourselves	ourselves	PRON
eltls-15867	66	29	in	in	ADP
eltls-15867	66	30	relation	relation	NOUN
eltls-15867	66	31	to	to	ADP
eltls-15867	66	32	that	that	DET
eltls-15867	66	33	“	"	PUNCT
eltls-15867	66	34	problem	problem	NOUN
eltls-15867	66	35	”	"	PUNCT
eltls-15867	66	36	.	.	PUNCT
eltls-15867	67	1	it	it	PRON
eltls-15867	67	2	is	be	AUX
eltls-15867	67	3	meant	mean	VERB
eltls-15867	67	4	to	to	PART
eltls-15867	67	5	provide	provide	VERB
eltls-15867	67	6	a	a	DET
eltls-15867	67	7	higher	high	ADJ
eltls-15867	67	8	awareness	awareness	NOUN
eltls-15867	67	9	of	of	ADP
eltls-15867	67	10	the	the	DET
eltls-15867	67	11	hidden	hide	VERB
eltls-15867	67	12	motivations	motivation	NOUN
eltls-15867	67	13	in	in	ADP
eltls-15867	67	14	others	other	NOUN
eltls-15867	67	15	and	and	CCONJ
eltls-15867	67	16	ourselves	ourselves	PRON
eltls-15867	67	17	and	and	CCONJ
eltls-15867	67	18	,	,	PUNCT
eltls-15867	67	19	therefore	therefore	ADV
eltls-15867	67	20	,	,	PUNCT
eltls-15867	67	21	enable	enable	VERB
eltls-15867	67	22	us	we	PRON
eltls-15867	67	23	to	to	PART
eltls-15867	67	24	solve	solve	VERB
eltls-15867	67	25	concrete	concrete	ADJ
eltls-15867	67	26	problems	problem	NOUN
eltls-15867	67	27	–	–	PUNCT
eltls-15867	67	28	not	not	PART
eltls-15867	67	29	by	by	ADP
eltls-15867	67	30	providing	provide	VERB
eltls-15867	67	31	unequivocal	unequivocal	ADJ
eltls-15867	67	32	answers	answer	NOUN
eltls-15867	67	33	,	,	PUNCT
eltls-15867	67	34	but	but	CCONJ
eltls-15867	67	35	by	by	ADP
eltls-15867	67	36	making	make	VERB
eltls-15867	67	37	us	we	PRON
eltls-15867	67	38	ask	ask	VERB
eltls-15867	67	39	ontological	ontological	ADJ
eltls-15867	67	40	and	and	CCONJ
eltls-15867	67	41	epistemological	epistemological	ADJ
eltls-15867	67	42	questions	question	NOUN
eltls-15867	67	43	.	.	PUNCT
eltls-15867	68	1	3.1	3.1	NUM
eltls-15867	68	2	fairclough	fairclough	NOUN
eltls-15867	68	3	’s	’s	PART
eltls-15867	68	4	cda	cda	PROPN
eltls-15867	68	5	fairclough	fairclough	NOUN
eltls-15867	68	6	(	(	PUNCT
eltls-15867	68	7	1992a	1992a	NUM
eltls-15867	68	8	,	,	PUNCT
eltls-15867	68	9	1995a	1995a	NUM
eltls-15867	68	10	)	)	PUNCT
eltls-15867	68	11	has	have	AUX
eltls-15867	68	12	developed	develop	VERB
eltls-15867	68	13	an	an	DET
eltls-15867	68	14	analytical	analytical	ADJ
eltls-15867	68	15	framework	framework	NOUN
eltls-15867	68	16	for	for	ADP
eltls-15867	68	17	cda	cda	PROPN
eltls-15867	68	18	drawing	draw	VERB
eltls-15867	68	19	on	on	ADP
eltls-15867	68	20	the	the	DET
eltls-15867	68	21	concepts	concept	NOUN
eltls-15867	68	22	of	of	ADP
eltls-15867	68	23	intertextuality	intertextuality	NOUN
eltls-15867	68	24	(	(	PUNCT
eltls-15867	68	25	that	that	PRON
eltls-15867	68	26	is	be	AUX
eltls-15867	68	27	the	the	DET
eltls-15867	68	28	relationship	relationship	NOUN
eltls-15867	68	29	between	between	ADP
eltls-15867	68	30	texts	text	NOUN
eltls-15867	68	31	before	before	ADP
eltls-15867	68	32	and	and	CCONJ
eltls-15867	68	33	after	after	ADP
eltls-15867	68	34	,	,	PUNCT
eltls-15867	68	35	interdiscursivity	interdiscursivity	NOUN
eltls-15867	68	36	(	(	PUNCT
eltls-15867	68	37	that	that	PRON
eltls-15867	68	38	is	be	AUX
eltls-15867	68	39	the	the	DET
eltls-15867	68	40	combination	combination	NOUN
eltls-15867	68	41	of	of	ADP
eltls-15867	68	42	genres	genre	NOUN
eltls-15867	68	43	and	and	CCONJ
eltls-15867	68	44	discourses	discourse	NOUN
eltls-15867	68	45	in	in	ADP
eltls-15867	68	46	a	a	DET
eltls-15867	68	47	text	text	NOUN
eltls-15867	68	48	)	)	PUNCT
eltls-15867	68	49	and	and	CCONJ
eltls-15867	68	50	hegemony	hegemony	NOUN
eltls-15867	68	51	(	(	PUNCT
eltls-15867	68	52	the	the	DET
eltls-15867	68	53	predominance	predominance	NOUN
eltls-15867	68	54	in	in	ADP
eltls-15867	68	55	and	and	CCONJ
eltls-15867	68	56	the	the	DET
eltls-15867	68	57	dominance	dominance	NOUN
eltls-15867	68	58	of	of	ADP
eltls-15867	68	59	political	political	ADJ
eltls-15867	68	60	,	,	PUNCT
eltls-15867	68	61	ideological	ideological	ADJ
eltls-15867	68	62	and	and	CCONJ
eltls-15867	68	63	cultural	cultural	ADJ
eltls-15867	68	64	domains	domain	NOUN
eltls-15867	68	65	of	of	ADP
eltls-15867	68	66	a	a	DET
eltls-15867	68	67	society	society	NOUN
eltls-15867	68	68	)	)	PUNCT
eltls-15867	68	69	.	.	PUNCT
eltls-15867	69	1	he	he	PRON
eltls-15867	69	2	attributes	attribute	VERB
eltls-15867	69	3	these	these	DET
eltls-15867	69	4	three	three	NUM
eltls-15867	69	5	dimensions	dimension	NOUN
eltls-15867	69	6	to	to	ADP
eltls-15867	69	7	each	each	DET
eltls-15867	69	8	discursive	discursive	ADJ
eltls-15867	69	9	event	event	NOUN
eltls-15867	69	10	.	.	PUNCT
eltls-15867	70	1	according	accord	VERB
eltls-15867	70	2	to	to	ADP
eltls-15867	70	3	fairclough	fairclough	ADJ
eltls-15867	70	4	,	,	PUNCT
eltls-15867	70	5	a	a	DET
eltls-15867	70	6	discursive	discursive	ADJ
eltls-15867	70	7	event	event	NOUN
eltls-15867	70	8	is	be	AUX
eltls-15867	70	9	simultaneously	simultaneously	ADV
eltls-15867	70	10	text	text	NOUN
eltls-15867	70	11	,	,	PUNCT
eltls-15867	70	12	discursive	discursive	ADJ
eltls-15867	70	13	practice	practice	NOUN
eltls-15867	70	14	(	(	PUNCT
eltls-15867	70	15	including	include	VERB
eltls-15867	70	16	the	the	DET
eltls-15867	70	17	production	production	NOUN
eltls-15867	70	18	and	and	CCONJ
eltls-15867	70	19	interpretation	interpretation	NOUN
eltls-15867	70	20	of	of	ADP
eltls-15867	70	21	texts	text	NOUN
eltls-15867	70	22	)	)	PUNCT
eltls-15867	70	23	and	and	CCONJ
eltls-15867	70	24	social	social	ADJ
eltls-15867	70	25	practice	practice	NOUN
eltls-15867	70	26	.	.	PUNCT
eltls-15867	71	1	for	for	ADP
eltls-15867	71	2	fairclough	fairclough	ADJ
eltls-15867	71	3	(	(	PUNCT
eltls-15867	71	4	1989	1989	NUM
eltls-15867	71	5	,	,	PUNCT
eltls-15867	71	6	1995	1995	NUM
eltls-15867	71	7	)	)	PUNCT
eltls-15867	71	8	,	,	PUNCT
eltls-15867	71	9	analyzing	analyze	VERB
eltls-15867	71	10	discourse	discourse	NOUN
eltls-15867	71	11	is	be	AUX
eltls-15867	71	12	a	a	DET
eltls-15867	71	13	synergy	synergy	NOUN
eltls-15867	71	14	of	of	ADP
eltls-15867	71	15	three	three	NUM
eltls-15867	71	16	levels	level	NOUN
eltls-15867	71	17	of	of	ADP
eltls-15867	71	18	analysis	analysis	NOUN
eltls-15867	71	19	(	(	PUNCT
eltls-15867	71	20	1	1	X
eltls-15867	71	21	)	)	PUNCT
eltls-15867	71	22	discourse	discourse	NOUN
eltls-15867	71	23	as	as	ADP
eltls-15867	71	24	text	text	NOUN
eltls-15867	71	25	(	(	PUNCT
eltls-15867	71	26	that	that	PRON
eltls-15867	71	27	is	be	AUX
eltls-15867	71	28	the	the	DET
eltls-15867	71	29	actual	actual	ADJ
eltls-15867	71	30	text	text	NOUN
eltls-15867	71	31	)	)	PUNCT
eltls-15867	71	32	,	,	PUNCT
eltls-15867	71	33	(	(	PUNCT
eltls-15867	71	34	2	2	X
eltls-15867	71	35	)	)	PUNCT
eltls-15867	71	36	discourse	discourse	NOUN
eltls-15867	71	37	as	as	ADP
eltls-15867	71	38	discursive	discursive	ADJ
eltls-15867	71	39	practice	practice	NOUN
eltls-15867	71	40	(	(	PUNCT
eltls-15867	71	41	that	that	PRON
eltls-15867	71	42	is	be	AUX
eltls-15867	71	43	producing	produce	VERB
eltls-15867	71	44	,	,	PUNCT
eltls-15867	71	45	distributing	distribute	VERB
eltls-15867	71	46	,	,	PUNCT
eltls-15867	71	47	transforming	transform	VERB
eltls-15867	71	48	and	and	CCONJ
eltls-15867	71	49	consuming	consume	VERB
eltls-15867	71	50	the	the	DET
eltls-15867	71	51	texts	text	NOUN
eltls-15867	71	52	)	)	PUNCT
eltls-15867	71	53	and	and	CCONJ
eltls-15867	71	54	(	(	PUNCT
eltls-15867	71	55	3	3	X
eltls-15867	71	56	)	)	PUNCT
eltls-15867	71	57	the	the	DET
eltls-15867	71	58	discourse	discourse	NOUN
eltls-15867	71	59	as	as	ADP
eltls-15867	71	60	social	social	ADJ
eltls-15867	71	61	practice	practice	NOUN
eltls-15867	71	62	(	(	PUNCT
eltls-15867	71	63	which	which	PRON
eltls-15867	71	64	refers	refer	VERB
eltls-15867	71	65	to	to	ADP
eltls-15867	71	66	the	the	DET
eltls-15867	71	67	larger	large	ADJ
eltls-15867	71	68	social	social	ADJ
eltls-15867	71	69	context	context	NOUN
eltls-15867	71	70	which	which	PRON
eltls-15867	71	71	may	may	AUX
eltls-15867	71	72	have	have	AUX
eltls-15867	71	73	influenced	influence	VERB
eltls-15867	71	74	the	the	DET
eltls-15867	71	75	creation	creation	NOUN
eltls-15867	71	76	of	of	ADP
eltls-15867	71	77	the	the	DET
eltls-15867	71	78	texts	text	NOUN
eltls-15867	71	79	)	)	PUNCT
eltls-15867	71	80	.	.	PUNCT
eltls-15867	72	1	fairclough	fairclough	ADJ
eltls-15867	72	2	tries	try	VERB
eltls-15867	72	3	to	to	PART
eltls-15867	72	4	capture	capture	VERB
eltls-15867	72	5	the	the	DET
eltls-15867	72	6	simultaneity	simultaneity	NOUN
eltls-15867	72	7	of	of	ADP
eltls-15867	72	8	his	his	PRON
eltls-15867	72	9	method	method	NOUN
eltls-15867	72	10	of	of	ADP
eltls-15867	72	11	cda	cda	PROPN
eltls-15867	72	12	with	with	ADP
eltls-15867	72	13	a	a	DET
eltls-15867	72	14	model	model	NOUN
eltls-15867	72	15	that	that	PRON
eltls-15867	72	16	embeds	embed	VERB
eltls-15867	72	17	the	the	DET
eltls-15867	72	18	three	three	NUM
eltls-15867	72	19	different	different	ADJ
eltls-15867	72	20	kind	kind	NOUN
eltls-15867	72	21	of	of	ADP
eltls-15867	72	22	analysis	analysis	NOUN
eltls-15867	72	23	one	one	NUM
eltls-15867	72	24	inside	inside	ADP
eltls-15867	72	25	the	the	DET
eltls-15867	72	26	other	other	ADJ
eltls-15867	72	27	.	.	PUNCT
eltls-15867	73	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	73	2	english	english	PROPN
eltls-15867	73	3	language	language	NOUN
eltls-15867	73	4	teaching	teaching	NOUN
eltls-15867	73	5	and	and	CCONJ
eltls-15867	73	6	linguistics	linguistic	NOUN
eltls-15867	73	7	studies	study	NOUN
eltls-15867	73	8	vol	vol	NOUN
eltls-15867	73	9	.	.	PROPN
eltls-15867	74	1	5	5	NUM
eltls-15867	74	2	,	,	PUNCT
eltls-15867	74	3	no	no	INTJ
eltls-15867	74	4	.	.	NOUN
eltls-15867	74	5	2	2	NUM
eltls-15867	74	6	,	,	PUNCT
eltls-15867	74	7	2023	2023	NUM
eltls-15867	74	8	106	106	NUM
eltls-15867	74	9	published	publish	VERB
eltls-15867	74	10	by	by	ADP
eltls-15867	74	11	scholink	scholink	PROPN
eltls-15867	74	12	inc	inc	PROPN
eltls-15867	74	13	.	.	PROPN
eltls-15867	74	14	figure	figure	NOUN
eltls-15867	74	15	1	1	NUM
eltls-15867	74	16	.	.	PUNCT
eltls-15867	75	1	faircloug	faircloug	ADJ
eltls-15867	75	2	three	three	NUM
eltls-15867	75	3	-	-	PUNCT
eltls-15867	75	4	dimensional	dimensional	ADJ
eltls-15867	75	5	conception	conception	NOUN
eltls-15867	75	6	of	of	ADP
eltls-15867	75	7	discourse	discourse	NOUN
eltls-15867	75	8	source	source	NOUN
eltls-15867	75	9	:	:	PUNCT
eltls-15867	75	10	fairclough	fairclough	ADJ
eltls-15867	75	11	,	,	PUNCT
eltls-15867	75	12	norman	norman	PROPN
eltls-15867	75	13	.	.	PUNCT
eltls-15867	76	1	(	(	PUNCT
eltls-15867	76	2	1992a	1992a	NUM
eltls-15867	76	3	)	)	PUNCT
eltls-15867	76	4	discourse	discourse	NOUN
eltls-15867	76	5	and	and	CCONJ
eltls-15867	76	6	social	social	ADJ
eltls-15867	76	7	change	change	NOUN
eltls-15867	76	8	.	.	PUNCT
eltls-15867	77	1	cambridge	cambridge	NOUN
eltls-15867	77	2	:	:	PUNCT
eltls-15867	77	3	polity	polity	NOUN
eltls-15867	77	4	.	.	PUNCT
eltls-15867	78	1	a	a	DET
eltls-15867	78	2	)	)	PUNCT
eltls-15867	78	3	text	text	NOUN
eltls-15867	78	4	:	:	PUNCT
eltls-15867	78	5	the	the	DET
eltls-15867	78	6	first	first	ADJ
eltls-15867	78	7	analytical	analytical	ADJ
eltls-15867	78	8	focus	focus	NOUN
eltls-15867	78	9	of	of	ADP
eltls-15867	78	10	fairclough	fairclough	ADJ
eltls-15867	78	11	’s	’s	PART
eltls-15867	78	12	three	three	NUM
eltls-15867	78	13	-	-	PUNCT
eltls-15867	78	14	part	part	NOUN
eltls-15867	78	15	model	model	NOUN
eltls-15867	78	16	is	be	AUX
eltls-15867	78	17	text	text	NOUN
eltls-15867	78	18	.	.	PUNCT
eltls-15867	79	1	analysis	analysis	NOUN
eltls-15867	79	2	of	of	ADP
eltls-15867	79	3	text	text	NOUN
eltls-15867	79	4	involves	involve	VERB
eltls-15867	79	5	linguistic	linguistic	ADJ
eltls-15867	79	6	analysis	analysis	NOUN
eltls-15867	79	7	in	in	ADP
eltls-15867	79	8	terms	term	NOUN
eltls-15867	79	9	of	of	ADP
eltls-15867	79	10	vocabulary	vocabulary	ADJ
eltls-15867	79	11	,	,	PUNCT
eltls-15867	79	12	grammar	grammar	NOUN
eltls-15867	79	13	,	,	PUNCT
eltls-15867	79	14	semantics	semantic	NOUN
eltls-15867	79	15	,	,	PUNCT
eltls-15867	79	16	the	the	DET
eltls-15867	79	17	sound	sound	ADJ
eltls-15867	79	18	system	system	NOUN
eltls-15867	79	19	,	,	PUNCT
eltls-15867	79	20	and	and	CCONJ
eltls-15867	79	21	cohesion	cohesion	NOUN
eltls-15867	79	22	organization	organization	NOUN
eltls-15867	79	23	above	above	ADP
eltls-15867	79	24	the	the	DET
eltls-15867	79	25	sentence	sentence	NOUN
eltls-15867	79	26	level	level	NOUN
eltls-15867	79	27	.	.	PUNCT
eltls-15867	80	1	fairclough	fairclough	ADJ
eltls-15867	80	2	(	(	PUNCT
eltls-15867	80	3	1995b	1995b	NUM
eltls-15867	80	4	,	,	PUNCT
eltls-15867	80	5	p.	p.	NOUN
eltls-15867	80	6	57	57	NUM
eltls-15867	80	7	)	)	PUNCT
eltls-15867	80	8	.	.	PUNCT
eltls-15867	81	1	linguistic	linguistic	ADJ
eltls-15867	81	2	analysis	analysis	NOUN
eltls-15867	81	3	is	be	AUX
eltls-15867	81	4	applied	apply	VERB
eltls-15867	81	5	to	to	ADP
eltls-15867	81	6	text	text	NOUN
eltls-15867	81	7	’s	’s	PART
eltls-15867	81	8	lexical	lexical	ADJ
eltls-15867	81	9	-	-	PUNCT
eltls-15867	81	10	grammatical	grammatical	ADJ
eltls-15867	81	11	and	and	CCONJ
eltls-15867	81	12	semantic	semantic	ADJ
eltls-15867	81	13	properties	property	NOUN
eltls-15867	81	14	,	,	PUNCT
eltls-15867	81	15	two	two	NUM
eltls-15867	81	16	aspects	aspect	NOUN
eltls-15867	81	17	that	that	PRON
eltls-15867	81	18	have	have	VERB
eltls-15867	81	19	mutual	mutual	ADJ
eltls-15867	81	20	impact	impact	NOUN
eltls-15867	81	21	on	on	ADP
eltls-15867	81	22	each	each	DET
eltls-15867	81	23	other	other	ADJ
eltls-15867	81	24	.	.	PUNCT
eltls-15867	82	1	following	follow	VERB
eltls-15867	82	2	sfl	sfl	PROPN
eltls-15867	82	3	,	,	PUNCT
eltls-15867	82	4	fairclough	fairclough	ADJ
eltls-15867	82	5	also	also	ADV
eltls-15867	82	6	views	view	VERB
eltls-15867	82	7	text	text	NOUN
eltls-15867	82	8	from	from	ADP
eltls-15867	82	9	a	a	DET
eltls-15867	82	10	multifunctional	multifunctional	ADJ
eltls-15867	82	11	perspective	perspective	NOUN
eltls-15867	82	12	.	.	PUNCT
eltls-15867	83	1	according	accord	VERB
eltls-15867	83	2	to	to	ADP
eltls-15867	83	3	fairclough	fairclough	ADJ
eltls-15867	83	4	,	,	PUNCT
eltls-15867	83	5	any	any	DET
eltls-15867	83	6	sentence	sentence	NOUN
eltls-15867	83	7	in	in	ADP
eltls-15867	83	8	a	a	DET
eltls-15867	83	9	text	text	NOUN
eltls-15867	83	10	is	be	AUX
eltls-15867	83	11	analyzable	analyzable	ADJ
eltls-15867	83	12	in	in	ADP
eltls-15867	83	13	terms	term	NOUN
eltls-15867	83	14	of	of	ADP
eltls-15867	83	15	the	the	DET
eltls-15867	83	16	articulation	articulation	NOUN
eltls-15867	83	17	of	of	ADP
eltls-15867	83	18	these	these	DET
eltls-15867	83	19	functions	function	NOUN
eltls-15867	83	20	,	,	PUNCT
eltls-15867	83	21	which	which	PRON
eltls-15867	83	22	he	he	PRON
eltls-15867	83	23	has	have	AUX
eltls-15867	83	24	relabeled	relabele	VERB
eltls-15867	83	25	representations	representation	NOUN
eltls-15867	83	26	(	(	PUNCT
eltls-15867	83	27	particular	particular	ADJ
eltls-15867	83	28	representations	representation	NOUN
eltls-15867	83	29	and	and	CCONJ
eltls-15867	83	30	recontextualizations	recontextualization	NOUN
eltls-15867	83	31	of	of	ADP
eltls-15867	83	32	social	social	ADJ
eltls-15867	83	33	practice	practice	NOUN
eltls-15867	83	34	(	(	PUNCT
eltls-15867	83	35	related	relate	VERB
eltls-15867	83	36	to	to	ADP
eltls-15867	83	37	ideology	ideology	NOUN
eltls-15867	83	38	)	)	PUNCT
eltls-15867	83	39	,	,	PUNCT
eltls-15867	83	40	relations	relation	NOUN
eltls-15867	83	41	(	(	PUNCT
eltls-15867	83	42	a	a	DET
eltls-15867	83	43	particular	particular	ADJ
eltls-15867	83	44	construction	construction	NOUN
eltls-15867	83	45	of	of	ADP
eltls-15867	83	46	the	the	DET
eltls-15867	83	47	relationship	relationship	NOUN
eltls-15867	83	48	between	between	ADP
eltls-15867	83	49	writer	writer	NOUN
eltls-15867	83	50	and	and	CCONJ
eltls-15867	83	51	reader	reader	NOUN
eltls-15867	83	52	(	(	PUNCT
eltls-15867	83	53	as	as	ADP
eltls-15867	83	54	,	,	PUNCT
eltls-15867	83	55	for	for	ADP
eltls-15867	83	56	instance	instance	NOUN
eltls-15867	83	57	,	,	PUNCT
eltls-15867	83	58	formal	formal	ADJ
eltls-15867	83	59	or	or	CCONJ
eltls-15867	83	60	informal	informal	ADJ
eltls-15867	83	61	,	,	PUNCT
eltls-15867	83	62	close	close	ADJ
eltls-15867	83	63	or	or	CCONJ
eltls-15867	83	64	distant	distant	ADJ
eltls-15867	83	65	)	)	PUNCT
eltls-15867	83	66	.	.	PUNCT
eltls-15867	83	67	,	,	PUNCT
eltls-15867	83	68	and	and	CCONJ
eltls-15867	83	69	identities	identity	NOUN
eltls-15867	83	70	(	(	PUNCT
eltls-15867	83	71	particular	particular	ADJ
eltls-15867	83	72	constructions	construction	NOUN
eltls-15867	83	73	of	of	ADP
eltls-15867	83	74	writer	writer	NOUN
eltls-15867	83	75	and	and	CCONJ
eltls-15867	83	76	reader	reader	NOUN
eltls-15867	83	77	identities	identity	NOUN
eltls-15867	83	78	for	for	ADP
eltls-15867	83	79	example	example	NOUN
eltls-15867	83	80	,	,	PUNCT
eltls-15867	83	81	in	in	ADP
eltls-15867	83	82	terms	term	NOUN
eltls-15867	83	83	of	of	ADP
eltls-15867	83	84	what	what	PRON
eltls-15867	83	85	is	be	AUX
eltls-15867	83	86	highlighted	highlight	VERB
eltls-15867	83	87	—	—	PUNCT
eltls-15867	83	88	whether	whether	SCONJ
eltls-15867	83	89	status	status	NOUN
eltls-15867	83	90	and	and	CCONJ
eltls-15867	83	91	role	role	NOUN
eltls-15867	83	92	aspects	aspect	NOUN
eltls-15867	83	93	of	of	ADP
eltls-15867	83	94	identity	identity	NOUN
eltls-15867	83	95	,	,	PUNCT
eltls-15867	83	96	or	or	CCONJ
eltls-15867	83	97	individual	individual	ADJ
eltls-15867	83	98	and	and	CCONJ
eltls-15867	83	99	personality	personality	NOUN
eltls-15867	83	100	aspects	aspect	NOUN
eltls-15867	83	101	of	of	ADP
eltls-15867	83	102	identity	identity	NOUN
eltls-15867	83	103	)	)	PUNCT
eltls-15867	83	104	.	.	PUNCT
eltls-15867	84	1	fairclough	fairclough	ADJ
eltls-15867	84	2	(	(	PUNCT
eltls-15867	84	3	1995b	1995b	NUM
eltls-15867	84	4	,	,	PUNCT
eltls-15867	84	5	p.	p.	NOUN
eltls-15867	84	6	58	58	NUM
eltls-15867	84	7	)	)	PUNCT
eltls-15867	84	8	in	in	ADP
eltls-15867	84	9	fairclough	fairclough	ADJ
eltls-15867	84	10	’s	’s	PART
eltls-15867	84	11	(	(	PUNCT
eltls-15867	84	12	1995a	1995a	NUM
eltls-15867	84	13	,	,	PUNCT
eltls-15867	84	14	p.	p.	NOUN
eltls-15867	84	15	58	58	NUM
eltls-15867	84	16	)	)	PUNCT
eltls-15867	84	17	opinion	opinion	NOUN
eltls-15867	84	18	,	,	PUNCT
eltls-15867	84	19	linguistic	linguistic	ADJ
eltls-15867	84	20	analysis	analysis	NOUN
eltls-15867	84	21	is	be	AUX
eltls-15867	84	22	concerned	concern	VERB
eltls-15867	84	23	with	with	ADP
eltls-15867	84	24	presences	presence	NOUN
eltls-15867	84	25	as	as	ADV
eltls-15867	84	26	well	well	ADV
eltls-15867	84	27	as	as	ADP
eltls-15867	84	28	absences	absence	NOUN
eltls-15867	84	29	in	in	ADP
eltls-15867	84	30	texts	text	NOUN
eltls-15867	84	31	that	that	PRON
eltls-15867	84	32	could	could	AUX
eltls-15867	84	33	include	include	VERB
eltls-15867	84	34	“	"	PUNCT
eltls-15867	84	35	representations	representation	NOUN
eltls-15867	84	36	,	,	PUNCT
eltls-15867	84	37	categories	category	NOUN
eltls-15867	84	38	of	of	ADP
eltls-15867	84	39	participant	participant	NOUN
eltls-15867	84	40	,	,	PUNCT
eltls-15867	84	41	constructions	construction	NOUN
eltls-15867	84	42	of	of	ADP
eltls-15867	84	43	participant	participant	ADJ
eltls-15867	84	44	identity	identity	NOUN
eltls-15867	84	45	or	or	CCONJ
eltls-15867	84	46	participant	participant	ADJ
eltls-15867	84	47	relations	relation	NOUN
eltls-15867	84	48	.	.	PUNCT
eltls-15867	84	49	”	"	PUNCT
eltls-15867	85	1	futhermore	futhermore	VERB
eltls-15867	85	2	discursive	discursive	ADJ
eltls-15867	85	3	processes	process	NOUN
eltls-15867	85	4	can	can	AUX
eltls-15867	85	5	be	be	AUX
eltls-15867	85	6	best	well	ADV
eltls-15867	85	7	explained	explain	VERB
eltls-15867	85	8	through	through	ADP
eltls-15867	85	9	discussing	discuss	VERB
eltls-15867	85	10	a	a	DET
eltls-15867	85	11	core	core	NOUN
eltls-15867	85	12	concept	concept	NOUN
eltls-15867	85	13	in	in	ADP
eltls-15867	85	14	his	his	PRON
eltls-15867	85	15	approach	approach	NOUN
eltls-15867	85	16	:	:	PUNCT
eltls-15867	85	17	intertextuality	intertextuality	NOUN
eltls-15867	85	18	.	.	PUNCT
eltls-15867	86	1	text	text	NOUN
eltls-15867	86	2	discursive	discursive	ADJ
eltls-15867	86	3	practice	practice	NOUN
eltls-15867	86	4	)	)	PUNCT
eltls-15867	86	5	(	(	PUNCT
eltls-15867	86	6	production	production	NOUN
eltls-15867	86	7	,	,	PUNCT
eltls-15867	86	8	distribution	distribution	NOUN
eltls-15867	86	9	,	,	PUNCT
eltls-15867	86	10	consumption	consumption	NOUN
eltls-15867	86	11	social	social	ADJ
eltls-15867	86	12	practice	practice	NOUN
eltls-15867	86	13	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	86	14	english	english	ADJ
eltls-15867	86	15	language	language	NOUN
eltls-15867	86	16	teaching	teaching	NOUN
eltls-15867	86	17	and	and	CCONJ
eltls-15867	86	18	linguistics	linguistic	NOUN
eltls-15867	86	19	studies	study	NOUN
eltls-15867	86	20	vol	vol	NOUN
eltls-15867	86	21	.	.	PROPN
eltls-15867	87	1	5	5	NUM
eltls-15867	87	2	,	,	PUNCT
eltls-15867	87	3	no	no	INTJ
eltls-15867	87	4	.	.	NOUN
eltls-15867	87	5	2	2	NUM
eltls-15867	87	6	,	,	PUNCT
eltls-15867	87	7	2023	2023	NUM
eltls-15867	87	8	107	107	NUM
eltls-15867	87	9	published	publish	VERB
eltls-15867	87	10	by	by	ADP
eltls-15867	87	11	scholink	scholink	PROPN
eltls-15867	87	12	inc	inc	PROPN
eltls-15867	87	13	.	.	PROPN
eltls-15867	87	14	b	b	X
eltls-15867	87	15	)	)	PUNCT
eltls-15867	87	16	discursive	discursive	ADJ
eltls-15867	87	17	practice	practice	NOUN
eltls-15867	87	18	:	:	PUNCT
eltls-15867	87	19	this	this	DET
eltls-15867	87	20	dimension	dimension	NOUN
eltls-15867	87	21	has	have	VERB
eltls-15867	87	22	two	two	NUM
eltls-15867	87	23	facets	facet	NOUN
eltls-15867	87	24	:	:	PUNCT
eltls-15867	87	25	institutional	institutional	ADJ
eltls-15867	87	26	process	process	NOUN
eltls-15867	87	27	(	(	PUNCT
eltls-15867	87	28	e.g.	e.g.	ADV
eltls-15867	87	29	editorial	editorial	ADJ
eltls-15867	87	30	procedures	procedure	NOUN
eltls-15867	87	31	)	)	PUNCT
eltls-15867	87	32	,	,	PUNCT
eltls-15867	87	33	and	and	CCONJ
eltls-15867	87	34	discourse	discourse	NOUN
eltls-15867	87	35	processes	process	NOUN
eltls-15867	87	36	(	(	PUNCT
eltls-15867	87	37	changes	change	VERB
eltls-15867	87	38	the	the	DET
eltls-15867	87	39	text	text	NOUN
eltls-15867	87	40	go	go	VERB
eltls-15867	87	41	through	through	ADP
eltls-15867	87	42	in	in	ADP
eltls-15867	87	43	production	production	NOUN
eltls-15867	87	44	and	and	CCONJ
eltls-15867	87	45	consumption	consumption	NOUN
eltls-15867	87	46	)	)	PUNCT
eltls-15867	87	47	.	.	PUNCT
eltls-15867	88	1	fairclough	fairclough	ADJ
eltls-15867	88	2	(	(	PUNCT
eltls-15867	88	3	1995a	1995a	NUM
eltls-15867	88	4	,	,	PUNCT
eltls-15867	88	5	pp	pp	ADJ
eltls-15867	88	6	.	.	PUNCT
eltls-15867	89	1	58	58	NUM
eltls-15867	89	2	-	-	SYM
eltls-15867	89	3	59	59	NUM
eltls-15867	89	4	)	)	PUNCT
eltls-15867	89	5	.	.	PUNCT
eltls-15867	90	1	also	also	ADV
eltls-15867	90	2	the	the	DET
eltls-15867	90	3	“	"	PUNCT
eltls-15867	90	4	discourse	discourse	NOUN
eltls-15867	90	5	practice	practice	NOUN
eltls-15867	90	6	straddles	straddle	VERB
eltls-15867	90	7	the	the	DET
eltls-15867	90	8	division	division	NOUN
eltls-15867	90	9	between	between	ADP
eltls-15867	90	10	society	society	NOUN
eltls-15867	90	11	and	and	CCONJ
eltls-15867	90	12	culture	culture	NOUN
eltls-15867	90	13	on	on	ADP
eltls-15867	90	14	the	the	DET
eltls-15867	90	15	one	one	NUM
eltls-15867	90	16	hand	hand	NOUN
eltls-15867	90	17	,	,	PUNCT
eltls-15867	90	18	and	and	CCONJ
eltls-15867	90	19	discourse	discourse	NOUN
eltls-15867	90	20	,	,	PUNCT
eltls-15867	90	21	language	language	NOUN
eltls-15867	90	22	and	and	CCONJ
eltls-15867	90	23	text	text	NOUN
eltls-15867	90	24	on	on	ADP
eltls-15867	90	25	the	the	DET
eltls-15867	90	26	other	other	ADJ
eltls-15867	90	27	”	"	PUNCT
eltls-15867	90	28	fairclough	fairclough	ADJ
eltls-15867	90	29	(	(	PUNCT
eltls-15867	90	30	1995a	1995a	NUM
eltls-15867	90	31	,	,	PUNCT
eltls-15867	90	32	p.	p.	NOUN
eltls-15867	90	33	60	60	NUM
eltls-15867	90	34	)	)	PUNCT
eltls-15867	90	35	,	,	PUNCT
eltls-15867	90	36	as	as	SCONJ
eltls-15867	90	37	shown	show	VERB
eltls-15867	90	38	in	in	ADP
eltls-15867	90	39	figure	figure	NOUN
eltls-15867	90	40	2.1	2.1	NUM
eltls-15867	90	41	.	.	PUNCT
eltls-15867	91	1	c	c	X
eltls-15867	91	2	)	)	PUNCT
eltls-15867	91	3	social	social	ADJ
eltls-15867	91	4	practice	practice	NOUN
eltls-15867	91	5	:	:	PUNCT
eltls-15867	91	6	analysis	analysis	NOUN
eltls-15867	91	7	in	in	ADP
eltls-15867	91	8	this	this	DET
eltls-15867	91	9	dimension	dimension	NOUN
eltls-15867	91	10	pertains	pertain	VERB
eltls-15867	91	11	to	to	ADP
eltls-15867	91	12	three	three	NUM
eltls-15867	91	13	aspects	aspect	NOUN
eltls-15867	91	14	of	of	ADP
eltls-15867	91	15	the	the	DET
eltls-15867	91	16	sociocultural	sociocultural	ADJ
eltls-15867	91	17	context	context	NOUN
eltls-15867	91	18	of	of	ADP
eltls-15867	91	19	a	a	DET
eltls-15867	91	20	communicative	communicative	ADJ
eltls-15867	91	21	event	event	NOUN
eltls-15867	91	22	:	:	PUNCT
eltls-15867	91	23	economic	economic	ADJ
eltls-15867	91	24	(	(	PUNCT
eltls-15867	91	25	i.e.	i.e.	X
eltls-15867	91	26	economy	economy	NOUN
eltls-15867	91	27	of	of	ADP
eltls-15867	91	28	the	the	DET
eltls-15867	91	29	media	medium	NOUN
eltls-15867	91	30	)	)	PUNCT
eltls-15867	91	31	,	,	PUNCT
eltls-15867	91	32	political	political	ADJ
eltls-15867	91	33	(	(	PUNCT
eltls-15867	91	34	i.e.	i.e.	X
eltls-15867	91	35	power	power	NOUN
eltls-15867	91	36	and	and	CCONJ
eltls-15867	91	37	ideology	ideology	NOUN
eltls-15867	91	38	of	of	ADP
eltls-15867	91	39	the	the	DET
eltls-15867	91	40	media	medium	NOUN
eltls-15867	91	41	)	)	PUNCT
eltls-15867	91	42	,	,	PUNCT
eltls-15867	91	43	and	and	CCONJ
eltls-15867	91	44	cultural	cultural	ADJ
eltls-15867	91	45	(	(	PUNCT
eltls-15867	91	46	i.e.	i.e.	X
eltls-15867	91	47	issues	issue	NOUN
eltls-15867	91	48	of	of	ADP
eltls-15867	91	49	values	value	NOUN
eltls-15867	91	50	)	)	PUNCT
eltls-15867	91	51	.	.	PUNCT
eltls-15867	92	1	(	(	PUNCT
eltls-15867	92	2	1995b	1995b	NUM
eltls-15867	92	3	,	,	PUNCT
eltls-15867	92	4	p.	p.	NOUN
eltls-15867	92	5	62	62	NUM
eltls-15867	92	6	)	)	PUNCT
eltls-15867	92	7	.	.	PUNCT
eltls-15867	93	1	it	it	PRON
eltls-15867	93	2	is	be	AUX
eltls-15867	93	3	not	not	PART
eltls-15867	93	4	necessary	necessary	ADJ
eltls-15867	93	5	to	to	PART
eltls-15867	93	6	carry	carry	VERB
eltls-15867	93	7	out	out	ADP
eltls-15867	93	8	analysis	analysis	NOUN
eltls-15867	93	9	at	at	ADP
eltls-15867	93	10	all	all	DET
eltls-15867	93	11	levels	level	NOUN
eltls-15867	93	12	but	but	CCONJ
eltls-15867	93	13	any	any	DET
eltls-15867	93	14	level	level	NOUN
eltls-15867	93	15	that	that	PRON
eltls-15867	93	16	might	might	AUX
eltls-15867	93	17	“	"	PUNCT
eltls-15867	93	18	be	be	AUX
eltls-15867	93	19	relevant	relevant	ADJ
eltls-15867	93	20	to	to	ADP
eltls-15867	93	21	understanding	understand	VERB
eltls-15867	93	22	the	the	DET
eltls-15867	93	23	particular	particular	ADJ
eltls-15867	93	24	event	event	NOUN
eltls-15867	93	25	”	"	PUNCT
eltls-15867	93	26	.	.	PUNCT
eltls-15867	94	1	regarding	regard	VERB
eltls-15867	94	2	media	medium	NOUN
eltls-15867	94	3	fairclough	fairclough	NOUN
eltls-15867	94	4	also	also	ADV
eltls-15867	94	5	argues	argue	VERB
eltls-15867	94	6	that	that	SCONJ
eltls-15867	94	7	“	"	PUNCT
eltls-15867	94	8	media	medium	NOUN
eltls-15867	94	9	output	output	NOUN
eltls-15867	94	10	is	be	AUX
eltls-15867	94	11	very	very	ADV
eltls-15867	94	12	much	much	ADV
eltls-15867	94	13	under	under	ADP
eltls-15867	94	14	professional	professional	ADJ
eltls-15867	94	15	and	and	CCONJ
eltls-15867	94	16	institutional	institutional	ADJ
eltls-15867	94	17	control	control	NOUN
eltls-15867	94	18	,	,	PUNCT
eltls-15867	94	19	and	and	CCONJ
eltls-15867	94	20	in	in	ADP
eltls-15867	94	21	general	general	ADJ
eltls-15867	94	22	it	it	PRON
eltls-15867	94	23	is	be	AUX
eltls-15867	94	24	those	those	PRON
eltls-15867	94	25	who	who	PRON
eltls-15867	94	26	already	already	ADV
eltls-15867	94	27	have	have	VERB
eltls-15867	94	28	other	other	ADJ
eltls-15867	94	29	forms	form	NOUN
eltls-15867	94	30	of	of	ADP
eltls-15867	94	31	economic	economic	ADJ
eltls-15867	94	32	,	,	PUNCT
eltls-15867	94	33	political	political	ADJ
eltls-15867	94	34	or	or	CCONJ
eltls-15867	94	35	cultural	cultural	ADJ
eltls-15867	94	36	power	power	NOUN
eltls-15867	94	37	that	that	PRON
eltls-15867	94	38	have	have	VERB
eltls-15867	94	39	the	the	DET
eltls-15867	94	40	best	good	ADJ
eltls-15867	94	41	access	access	NOUN
eltls-15867	94	42	to	to	ADP
eltls-15867	94	43	the	the	DET
eltls-15867	94	44	media	medium	NOUN
eltls-15867	94	45	”	"	PUNCT
eltls-15867	94	46	(	(	PUNCT
eltls-15867	94	47	1995b	1995b	NUM
eltls-15867	94	48	,	,	PUNCT
eltls-15867	94	49	p.	p.	NOUN
eltls-15867	94	50	40	40	NUM
eltls-15867	94	51	)	)	PUNCT
eltls-15867	94	52	because	because	SCONJ
eltls-15867	94	53	“	"	PUNCT
eltls-15867	94	54	the	the	DET
eltls-15867	94	55	economics	economic	NOUN
eltls-15867	94	56	of	of	ADP
eltls-15867	94	57	an	an	DET
eltls-15867	94	58	institution	institution	NOUN
eltls-15867	94	59	is	be	AUX
eltls-15867	94	60	an	an	DET
eltls-15867	94	61	important	important	ADJ
eltls-15867	94	62	determinant	determinant	NOUN
eltls-15867	94	63	of	of	ADP
eltls-15867	94	64	its	its	PRON
eltls-15867	94	65	practices	practice	NOUN
eltls-15867	94	66	and	and	CCONJ
eltls-15867	94	67	its	its	PRON
eltls-15867	94	68	texts	text	NOUN
eltls-15867	94	69	”	"	PUNCT
eltls-15867	94	70	(	(	PUNCT
eltls-15867	94	71	abid	abid	PROPN
eltls-15867	94	72	)	)	PUNCT
eltls-15867	94	73	.	.	PUNCT
eltls-15867	95	1	the	the	DET
eltls-15867	95	2	mass	mass	NOUN
eltls-15867	95	3	media	medium	NOUN
eltls-15867	95	4	are	be	AUX
eltls-15867	95	5	no	no	DET
eltls-15867	95	6	exception	exception	NOUN
eltls-15867	95	7	.	.	PUNCT
eltls-15867	96	1	like	like	ADP
eltls-15867	96	2	other	other	ADJ
eltls-15867	96	3	profit	profit	NOUN
eltls-15867	96	4	making	make	VERB
eltls-15867	96	5	institutions	institution	NOUN
eltls-15867	96	6	,	,	PUNCT
eltls-15867	96	7	the	the	DET
eltls-15867	96	8	media	medium	NOUN
eltls-15867	96	9	have	have	VERB
eltls-15867	96	10	a	a	DET
eltls-15867	96	11	product	product	NOUN
eltls-15867	96	12	to	to	PART
eltls-15867	96	13	sell	sell	VERB
eltls-15867	96	14	.	.	PUNCT
eltls-15867	97	1	their	their	PRON
eltls-15867	97	2	product	product	NOUN
eltls-15867	97	3	is	be	AUX
eltls-15867	97	4	the	the	DET
eltls-15867	97	5	audience	audience	NOUN
eltls-15867	97	6	of	of	ADP
eltls-15867	97	7	interest	interest	NOUN
eltls-15867	97	8	to	to	ADP
eltls-15867	97	9	advertisers	advertiser	NOUN
eltls-15867	97	10	(	(	PUNCT
eltls-15867	97	11	fairclough	fairclough	ADJ
eltls-15867	97	12	,	,	PUNCT
eltls-15867	97	13	1995b	1995b	NUM
eltls-15867	97	14	)	)	PUNCT
eltls-15867	97	15	.	.	PUNCT
eltls-15867	98	1	as	as	ADP
eltls-15867	98	2	a	a	DET
eltls-15867	98	3	result	result	NOUN
eltls-15867	98	4	the	the	DET
eltls-15867	98	5	mass	mass	ADJ
eltls-15867	98	6	media	medium	NOUN
eltls-15867	98	7	“	"	PUNCT
eltls-15867	98	8	are	be	AUX
eltls-15867	98	9	very	very	ADV
eltls-15867	98	10	much	much	ADV
eltls-15867	98	11	open	open	ADJ
eltls-15867	98	12	to	to	ADP
eltls-15867	98	13	the	the	DET
eltls-15867	98	14	effects	effect	NOUN
eltls-15867	98	15	of	of	ADP
eltls-15867	98	16	commercial	commercial	ADJ
eltls-15867	98	17	pressures	pressure	NOUN
eltls-15867	98	18	”	"	PUNCT
eltls-15867	98	19	fairclough	fairclough	ADJ
eltls-15867	98	20	(	(	PUNCT
eltls-15867	98	21	1995b	1995b	NUM
eltls-15867	98	22	,	,	PUNCT
eltls-15867	98	23	p.	p.	NOUN
eltls-15867	98	24	42	42	NUM
eltls-15867	98	25	)	)	PUNCT
eltls-15867	98	26	.	.	PUNCT
eltls-15867	99	1	this	this	DET
eltls-15867	99	2	issue	issue	NOUN
eltls-15867	99	3	of	of	ADP
eltls-15867	99	4	the	the	DET
eltls-15867	99	5	effects	effect	NOUN
eltls-15867	99	6	of	of	ADP
eltls-15867	99	7	the	the	DET
eltls-15867	99	8	economic	economic	ADJ
eltls-15867	99	9	aspects	aspect	NOUN
eltls-15867	99	10	of	of	ADP
eltls-15867	99	11	media	medium	NOUN
eltls-15867	99	12	,	,	PUNCT
eltls-15867	99	13	particularly	particularly	ADV
eltls-15867	99	14	its	its	PRON
eltls-15867	99	15	advertising	advertising	NOUN
eltls-15867	99	16	practices	practice	NOUN
eltls-15867	99	17	,	,	PUNCT
eltls-15867	99	18	has	have	AUX
eltls-15867	99	19	been	be	AUX
eltls-15867	99	20	the	the	DET
eltls-15867	99	21	center	center	NOUN
eltls-15867	99	22	of	of	ADP
eltls-15867	99	23	much	much	ADJ
eltls-15867	99	24	discussion	discussion	NOUN
eltls-15867	99	25	in	in	ADP
eltls-15867	99	26	critical	critical	ADJ
eltls-15867	99	27	media	medium	NOUN
eltls-15867	99	28	studies	study	NOUN
eltls-15867	99	29	.	.	PUNCT
eltls-15867	100	1	in	in	ADP
eltls-15867	100	2	nutshell	nutshell	ADV
eltls-15867	100	3	the	the	DET
eltls-15867	100	4	first	first	ADJ
eltls-15867	100	5	type	type	NOUN
eltls-15867	100	6	of	of	ADP
eltls-15867	100	7	analysis	analysis	NOUN
eltls-15867	100	8	covers	cover	VERB
eltls-15867	100	9	the	the	DET
eltls-15867	100	10	description	description	NOUN
eltls-15867	100	11	of	of	ADP
eltls-15867	100	12	text	text	NOUN
eltls-15867	100	13	:	:	PUNCT
eltls-15867	100	14	linguistic	linguistic	ADJ
eltls-15867	100	15	and	and	CCONJ
eltls-15867	100	16	semiotic	semiotic	ADJ
eltls-15867	100	17	indications	indication	NOUN
eltls-15867	100	18	.	.	PUNCT
eltls-15867	101	1	second	second	ADJ
eltls-15867	101	2	step	step	NOUN
eltls-15867	101	3	covers	cover	VERB
eltls-15867	101	4	the	the	DET
eltls-15867	101	5	processing	processing	NOUN
eltls-15867	101	6	analysisasking	analysisaske	VERB
eltls-15867	101	7	questions	question	NOUN
eltls-15867	101	8	like	like	ADP
eltls-15867	101	9	who	who	PRON
eltls-15867	101	10	are	be	AUX
eltls-15867	101	11	the	the	DET
eltls-15867	101	12	producers	producer	NOUN
eltls-15867	101	13	and	and	CCONJ
eltls-15867	101	14	what	what	PRON
eltls-15867	101	15	are	be	AUX
eltls-15867	101	16	their	their	PRON
eltls-15867	101	17	objectives	objective	NOUN
eltls-15867	101	18	?	?	PUNCT
eltls-15867	102	1	what	what	PRON
eltls-15867	102	2	is	be	AUX
eltls-15867	102	3	the	the	DET
eltls-15867	102	4	context	context	NOUN
eltls-15867	102	5	of	of	ADP
eltls-15867	102	6	production	production	NOUN
eltls-15867	102	7	?	?	PUNCT
eltls-15867	103	1	and	and	CCONJ
eltls-15867	103	2	the	the	DET
eltls-15867	103	3	third	third	ADJ
eltls-15867	103	4	one	one	NOUN
eltls-15867	103	5	seeks	seek	VERB
eltls-15867	103	6	to	to	PART
eltls-15867	103	7	answer	answer	VERB
eltls-15867	103	8	questions	question	NOUN
eltls-15867	103	9	like	like	ADP
eltls-15867	103	10	:	:	PUNCT
eltls-15867	103	11	with	with	ADP
eltls-15867	103	12	what	what	PRON
eltls-15867	103	13	kind(s	kind(s	PROPN
eltls-15867	103	14	)	)	PUNCT
eltls-15867	103	15	of	of	ADP
eltls-15867	103	16	discourse(s	discourse(s	NOUN
eltls-15867	103	17	)	)	PUNCT
eltls-15867	103	18	or	or	CCONJ
eltls-15867	103	19	social	social	ADJ
eltls-15867	103	20	practices	practice	NOUN
eltls-15867	103	21	is	be	AUX
eltls-15867	103	22	the	the	DET
eltls-15867	103	23	object	object	NOUN
eltls-15867	103	24	of	of	ADP
eltls-15867	103	25	investigation	investigation	NOUN
eltls-15867	103	26	interrelated	interrelate	VERB
eltls-15867	103	27	?	?	PUNCT
eltls-15867	104	1	moreover	moreover	ADV
eltls-15867	104	2	as	as	SCONJ
eltls-15867	104	3	suggested	suggest	VERB
eltls-15867	104	4	by	by	ADP
eltls-15867	104	5	the	the	DET
eltls-15867	104	6	schematic	schematic	ADJ
eltls-15867	104	7	diagram	diagram	NOUN
eltls-15867	104	8	,	,	PUNCT
eltls-15867	104	9	a	a	DET
eltls-15867	104	10	text	text	NOUN
eltls-15867	104	11	is	be	AUX
eltls-15867	104	12	assumed	assume	VERB
eltls-15867	104	13	to	to	PART
eltls-15867	104	14	be	be	AUX
eltls-15867	104	15	the	the	DET
eltls-15867	104	16	product	product	NOUN
eltls-15867	104	17	of	of	ADP
eltls-15867	104	18	discursive	discursive	ADJ
eltls-15867	104	19	practices	practice	NOUN
eltls-15867	104	20	,	,	PUNCT
eltls-15867	104	21	including	include	VERB
eltls-15867	104	22	production	production	NOUN
eltls-15867	104	23	,	,	PUNCT
eltls-15867	104	24	distribution	distribution	NOUN
eltls-15867	104	25	,	,	PUNCT
eltls-15867	104	26	and	and	CCONJ
eltls-15867	104	27	interpretation	interpretation	NOUN
eltls-15867	104	28	,	,	PUNCT
eltls-15867	104	29	which	which	PRON
eltls-15867	104	30	themselves	themselves	PRON
eltls-15867	104	31	are	be	AUX
eltls-15867	104	32	embedded	embed	VERB
eltls-15867	104	33	in	in	ADP
eltls-15867	104	34	a	a	DET
eltls-15867	104	35	complex	complex	ADJ
eltls-15867	104	36	mosaic	mosaic	NOUN
eltls-15867	104	37	of	of	ADP
eltls-15867	104	38	social	social	ADJ
eltls-15867	104	39	practices	practice	NOUN
eltls-15867	104	40	.	.	PUNCT
eltls-15867	105	1	the	the	DET
eltls-15867	105	2	meaning	meaning	NOUN
eltls-15867	105	3	of	of	ADP
eltls-15867	105	4	a	a	DET
eltls-15867	105	5	text	text	NOUN
eltls-15867	105	6	derives	derive	VERB
eltls-15867	105	7	not	not	PART
eltls-15867	105	8	just	just	ADV
eltls-15867	105	9	from	from	ADP
eltls-15867	105	10	the	the	DET
eltls-15867	105	11	words	word	NOUN
eltls-15867	105	12	-	-	PUNCT
eltls-15867	105	13	on	on	ADP
eltls-15867	105	14	-	-	PUNCT
eltls-15867	105	15	the	the	DET
eltls-15867	105	16	page	page	NOUN
eltls-15867	105	17	but	but	CCONJ
eltls-15867	105	18	also	also	ADV
eltls-15867	105	19	from	from	ADP
eltls-15867	105	20	how	how	SCONJ
eltls-15867	105	21	those	those	DET
eltls-15867	105	22	words	word	NOUN
eltls-15867	105	23	are	be	AUX
eltls-15867	105	24	used	use	VERB
eltls-15867	105	25	in	in	ADP
eltls-15867	105	26	a	a	DET
eltls-15867	105	27	particular	particular	ADJ
eltls-15867	105	28	social	social	ADJ
eltls-15867	105	29	context	context	NOUN
eltls-15867	105	30	.	.	PUNCT
eltls-15867	106	1	when	when	SCONJ
eltls-15867	106	2	more	more	ADJ
eltls-15867	106	3	than	than	ADP
eltls-15867	106	4	one	one	NUM
eltls-15867	106	5	user	user	NOUN
eltls-15867	106	6	and	and	CCONJ
eltls-15867	106	7	one	one	NUM
eltls-15867	106	8	social	social	ADJ
eltls-15867	106	9	context	context	NOUN
eltls-15867	106	10	are	be	AUX
eltls-15867	106	11	involved	involve	VERB
eltls-15867	106	12	,	,	PUNCT
eltls-15867	106	13	a	a	DET
eltls-15867	106	14	given	give	VERB
eltls-15867	106	15	text	text	NOUN
eltls-15867	106	16	will	will	AUX
eltls-15867	106	17	typically	typically	ADV
eltls-15867	106	18	have	have	VERB
eltls-15867	106	19	more	more	ADJ
eltls-15867	106	20	than	than	ADP
eltls-15867	106	21	one	one	NUM
eltls-15867	106	22	meaning	meaning	NOUN
eltls-15867	106	23	.	.	PUNCT
eltls-15867	107	1	the	the	DET
eltls-15867	107	2	text	text	NOUN
eltls-15867	107	3	is	be	AUX
eltls-15867	107	4	a	a	DET
eltls-15867	107	5	record	record	NOUN
eltls-15867	107	6	of	of	ADP
eltls-15867	107	7	an	an	DET
eltls-15867	107	8	event	event	NOUN
eltls-15867	107	9	where	where	SCONJ
eltls-15867	107	10	something	something	PRON
eltls-15867	107	11	is	be	AUX
eltls-15867	107	12	communicated	communicate	VERB
eltls-15867	107	13	and	and	CCONJ
eltls-15867	107	14	involves	involve	VERB
eltls-15867	107	15	the	the	DET
eltls-15867	107	16	presentation	presentation	NOUN
eltls-15867	107	17	of	of	ADP
eltls-15867	107	18	facts	fact	NOUN
eltls-15867	107	19	and	and	CCONJ
eltls-15867	107	20	beliefs	belief	NOUN
eltls-15867	107	21	(	(	PUNCT
eltls-15867	107	22	often	often	ADV
eltls-15867	107	23	ideological	ideological	ADJ
eltls-15867	107	24	)	)	PUNCT
eltls-15867	107	25	,	,	PUNCT
eltls-15867	107	26	the	the	DET
eltls-15867	107	27	construction	construction	NOUN
eltls-15867	107	28	of	of	ADP
eltls-15867	107	29	identities	identity	NOUN
eltls-15867	107	30	of	of	ADP
eltls-15867	107	31	participants	participant	NOUN
eltls-15867	107	32	discussed	discuss	VERB
eltls-15867	107	33	in	in	ADP
eltls-15867	107	34	the	the	DET
eltls-15867	107	35	communication	communication	NOUN
eltls-15867	107	36	,	,	PUNCT
eltls-15867	107	37	and	and	CCONJ
eltls-15867	107	38	strategies	strategy	NOUN
eltls-15867	107	39	to	to	PART
eltls-15867	107	40	frame	frame	VERB
eltls-15867	107	41	the	the	DET
eltls-15867	107	42	content	content	NOUN
eltls-15867	107	43	of	of	ADP
eltls-15867	107	44	the	the	DET
eltls-15867	107	45	message	message	NOUN
eltls-15867	107	46	.	.	PUNCT
eltls-15867	108	1	discursive	discursive	ADJ
eltls-15867	108	2	practice	practice	NOUN
eltls-15867	108	3	refers	refer	VERB
eltls-15867	108	4	to	to	ADP
eltls-15867	108	5	rules	rule	NOUN
eltls-15867	108	6	,	,	PUNCT
eltls-15867	108	7	norms	norm	NOUN
eltls-15867	108	8	,	,	PUNCT
eltls-15867	108	9	and	and	CCONJ
eltls-15867	108	10	mental	mental	ADJ
eltls-15867	108	11	models	model	NOUN
eltls-15867	108	12	of	of	ADP
eltls-15867	108	13	socially	socially	ADV
eltls-15867	108	14	acceptable	acceptable	ADJ
eltls-15867	108	15	behavior	behavior	NOUN
eltls-15867	108	16	in	in	ADP
eltls-15867	108	17	specific	specific	ADJ
eltls-15867	108	18	roles	role	NOUN
eltls-15867	108	19	or	or	CCONJ
eltls-15867	108	20	relationships	relationship	NOUN
eltls-15867	108	21	used	use	VERB
eltls-15867	108	22	to	to	PART
eltls-15867	108	23	produce	produce	VERB
eltls-15867	108	24	,	,	PUNCT
eltls-15867	108	25	receive	receive	VERB
eltls-15867	108	26	,	,	PUNCT
eltls-15867	108	27	and	and	CCONJ
eltls-15867	108	28	interpret	interpret	VERB
eltls-15867	108	29	the	the	DET
eltls-15867	108	30	message	message	NOUN
eltls-15867	108	31	.	.	PUNCT
eltls-15867	109	1	they	they	PRON
eltls-15867	109	2	are	be	AUX
eltls-15867	109	3	the	the	DET
eltls-15867	109	4	spoken	spoken	ADJ
eltls-15867	109	5	and	and	CCONJ
eltls-15867	109	6	unspoken	unspoken	ADJ
eltls-15867	109	7	rules	rule	NOUN
eltls-15867	109	8	and	and	CCONJ
eltls-15867	109	9	conventions	convention	NOUN
eltls-15867	109	10	that	that	PRON
eltls-15867	109	11	govern	govern	VERB
eltls-15867	109	12	how	how	SCONJ
eltls-15867	109	13	individuals	individual	NOUN
eltls-15867	109	14	learn	learn	VERB
eltls-15867	109	15	to	to	PART
eltls-15867	109	16	think	think	VERB
eltls-15867	109	17	,	,	PUNCT
eltls-15867	109	18	act	act	PROPN
eltls-15867	109	19	,	,	PUNCT
eltls-15867	109	20	and	and	CCONJ
eltls-15867	109	21	speak	speak	VERB
eltls-15867	109	22	in	in	ADP
eltls-15867	109	23	all	all	DET
eltls-15867	109	24	the	the	DET
eltls-15867	109	25	social	social	ADJ
eltls-15867	109	26	positions	position	NOUN
eltls-15867	109	27	they	they	PRON
eltls-15867	109	28	occupy	occupy	VERB
eltls-15867	109	29	in	in	ADP
eltls-15867	109	30	life	life	NOUN
eltls-15867	109	31	.	.	PUNCT
eltls-15867	110	1	finally	finally	ADV
eltls-15867	110	2	,	,	PUNCT
eltls-15867	110	3	the	the	DET
eltls-15867	110	4	social	social	ADJ
eltls-15867	110	5	context	context	NOUN
eltls-15867	110	6	comprises	comprise	VERB
eltls-15867	110	7	distinct	distinct	ADJ
eltls-15867	110	8	settings	setting	NOUN
eltls-15867	110	9	where	where	SCONJ
eltls-15867	110	10	discourse	discourse	NOUN
eltls-15867	110	11	occurs	occur	VERB
eltls-15867	110	12	(	(	PUNCT
eltls-15867	110	13	marketplace	marketplace	NOUN
eltls-15867	110	14	,	,	PUNCT
eltls-15867	110	15	classroom	classroom	NOUN
eltls-15867	110	16	,	,	PUNCT
eltls-15867	110	17	playground	playground	NOUN
eltls-15867	110	18	,	,	PUNCT
eltls-15867	110	19	church	church	NOUN
eltls-15867	110	20	,	,	PUNCT
eltls-15867	110	21	conferences	conference	NOUN
eltls-15867	110	22	)	)	PUNCT
eltls-15867	110	23	,	,	PUNCT
eltls-15867	110	24	each	each	PRON
eltls-15867	110	25	with	with	ADP
eltls-15867	110	26	a	a	DET
eltls-15867	110	27	set	set	NOUN
eltls-15867	110	28	of	of	ADP
eltls-15867	110	29	conventions	convention	NOUN
eltls-15867	110	30	that	that	PRON
eltls-15867	110	31	determine	determine	VERB
eltls-15867	110	32	rights	right	NOUN
eltls-15867	110	33	and	and	CCONJ
eltls-15867	110	34	obligations	obligation	NOUN
eltls-15867	110	35	—	—	PUNCT
eltls-15867	110	36	what	what	PRON
eltls-15867	110	37	each	each	PRON
eltls-15867	110	38	is	be	AUX
eltls-15867	110	39	allowed	allow	VERB
eltls-15867	110	40	and	and	CCONJ
eltls-15867	110	41	expected	expect	VERB
eltls-15867	110	42	to	to	PART
eltls-15867	110	43	do	do	VERB
eltls-15867	110	44	.	.	PUNCT
eltls-15867	111	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	111	2	english	english	PROPN
eltls-15867	111	3	language	language	NOUN
eltls-15867	111	4	teaching	teaching	NOUN
eltls-15867	111	5	and	and	CCONJ
eltls-15867	111	6	linguistics	linguistic	NOUN
eltls-15867	111	7	studies	study	NOUN
eltls-15867	111	8	vol	vol	NOUN
eltls-15867	111	9	.	.	PROPN
eltls-15867	112	1	5	5	NUM
eltls-15867	112	2	,	,	PUNCT
eltls-15867	112	3	no	no	INTJ
eltls-15867	112	4	.	.	NOUN
eltls-15867	112	5	2	2	NUM
eltls-15867	112	6	,	,	PUNCT
eltls-15867	112	7	2023	2023	NUM
eltls-15867	112	8	108	108	NUM
eltls-15867	112	9	published	publish	VERB
eltls-15867	112	10	by	by	ADP
eltls-15867	112	11	scholink	scholink	PROPN
eltls-15867	112	12	inc	inc	PROPN
eltls-15867	112	13	.	.	PROPN
eltls-15867	112	14	3.2	3.2	NUM
eltls-15867	112	15	proposed	propose	VERB
eltls-15867	112	16	model	model	NOUN
eltls-15867	112	17	derived	derive	VERB
eltls-15867	112	18	from	from	ADP
eltls-15867	112	19	fairclough	fairclough	PROPN
eltls-15867	112	20	’s	’s	PART
eltls-15867	112	21	cda	cda	PROPN
eltls-15867	112	22	,	,	PUNCT
eltls-15867	112	23	the	the	DET
eltls-15867	112	24	following	follow	VERB
eltls-15867	112	25	model	model	NOUN
eltls-15867	112	26	would	would	AUX
eltls-15867	112	27	be	be	AUX
eltls-15867	112	28	used	use	VERB
eltls-15867	112	29	in	in	ADP
eltls-15867	112	30	this	this	DET
eltls-15867	112	31	study	study	NOUN
eltls-15867	112	32	to	to	PART
eltls-15867	112	33	critically	critically	ADV
eltls-15867	112	34	analyse	analyse	VERB
eltls-15867	112	35	the	the	DET
eltls-15867	112	36	discourse	discourse	NOUN
eltls-15867	112	37	of	of	ADP
eltls-15867	112	38	celebrity	celebrity	NOUN
eltls-15867	112	39	endorsement	endorsement	NOUN
eltls-15867	112	40	in	in	ADP
eltls-15867	112	41	advertising	advertising	NOUN
eltls-15867	112	42	:	:	PUNCT
eltls-15867	112	43	text	text	NOUN
eltls-15867	112	44	1	1	NUM
eltls-15867	112	45	)	)	PUNCT
eltls-15867	112	46	selection	selection	NOUN
eltls-15867	112	47	,	,	PUNCT
eltls-15867	112	48	placement	placement	NOUN
eltls-15867	112	49	and	and	CCONJ
eltls-15867	112	50	framing	frame	VERB
eltls-15867	112	51	specific	specific	ADJ
eltls-15867	112	52	tools	tool	NOUN
eltls-15867	112	53	like	like	ADP
eltls-15867	112	54	photographs	photograph	NOUN
eltls-15867	112	55	,	,	PUNCT
eltls-15867	112	56	diagrams	diagram	NOUN
eltls-15867	112	57	,	,	PUNCT
eltls-15867	112	58	sketches	sketch	NOUN
eltls-15867	112	59	,	,	PUNCT
eltls-15867	112	60	and	and	CCONJ
eltls-15867	112	61	other	other	ADJ
eltls-15867	112	62	embellishments	embellishment	NOUN
eltls-15867	112	63	to	to	PART
eltls-15867	112	64	attain	attain	VERB
eltls-15867	112	65	the	the	DET
eltls-15867	112	66	reader	reader	NOUN
eltls-15867	112	67	’s	’s	PART
eltls-15867	112	68	attention	attention	NOUN
eltls-15867	112	69	,	,	PUNCT
eltls-15867	112	70	for	for	ADP
eltls-15867	112	71	example	example	NOUN
eltls-15867	112	72	pop	pop	NOUN
eltls-15867	112	73	-	-	PUNCT
eltls-15867	112	74	ups/	ups/	ADJ
eltls-15867	112	75	while	while	SCONJ
eltls-15867	112	76	browsing	browse	VERB
eltls-15867	112	77	.	.	PROPN
eltls-15867	113	1	2	2	X
eltls-15867	113	2	)	)	PUNCT
eltls-15867	113	3	omission	omission	NOUN
eltls-15867	113	4	of	of	ADP
eltls-15867	113	5	details	detail	NOUN
eltls-15867	113	6	,	,	PUNCT
eltls-15867	113	7	the	the	DET
eltls-15867	113	8	absence	absence	NOUN
eltls-15867	113	9	of	of	ADP
eltls-15867	113	10	which	which	PRON
eltls-15867	113	11	,	,	PUNCT
eltls-15867	113	12	is	be	AUX
eltls-15867	113	13	not	not	PART
eltls-15867	113	14	generally	generally	ADV
eltls-15867	113	15	questioned	question	VERB
eltls-15867	113	16	by	by	ADP
eltls-15867	113	17	the	the	DET
eltls-15867	113	18	receiver	receiver	NOUN
eltls-15867	113	19	of	of	ADP
eltls-15867	113	20	the	the	DET
eltls-15867	113	21	information	information	NOUN
eltls-15867	113	22	.	.	PUNCT
eltls-15867	114	1	3	3	X
eltls-15867	114	2	)	)	PUNCT
eltls-15867	114	3	deconstruction	deconstruction	NOUN
eltls-15867	114	4	of	of	ADP
eltls-15867	114	5	selective	selective	ADJ
eltls-15867	114	6	voices	voice	NOUN
eltls-15867	114	7	,	,	PUNCT
eltls-15867	114	8	angles	angle	NOUN
eltls-15867	114	9	and	and	CCONJ
eltls-15867	114	10	slant	slant	NOUN
eltls-15867	114	11	of	of	ADP
eltls-15867	114	12	the	the	DET
eltls-15867	114	13	message	message	NOUN
eltls-15867	114	14	which	which	PRON
eltls-15867	114	15	convey	convey	VERB
eltls-15867	114	16	legitimacy	legitimacy	NOUN
eltls-15867	114	17	and	and	CCONJ
eltls-15867	114	18	neutrality	neutrality	NOUN
eltls-15867	114	19	of	of	ADP
eltls-15867	114	20	language	language	NOUN
eltls-15867	114	21	.	.	PUNCT
eltls-15867	115	1	discursive	discursive	ADJ
eltls-15867	115	2	practices	practice	NOUN
eltls-15867	115	3	4	4	NUM
eltls-15867	115	4	)	)	PUNCT
eltls-15867	115	5	choice	choice	NOUN
eltls-15867	115	6	of	of	ADP
eltls-15867	115	7	celebrity	celebrity	NOUN
eltls-15867	115	8	as	as	ADP
eltls-15867	115	9	a	a	DET
eltls-15867	115	10	tool	tool	NOUN
eltls-15867	115	11	for	for	ADP
eltls-15867	115	12	manipulation	manipulation	NOUN
eltls-15867	115	13	.	.	PUNCT
eltls-15867	116	1	5	5	X
eltls-15867	116	2	)	)	PUNCT
eltls-15867	116	3	context	context	NOUN
eltls-15867	116	4	of	of	ADP
eltls-15867	116	5	production	production	NOUN
eltls-15867	116	6	social	social	ADJ
eltls-15867	116	7	practices	practice	NOUN
eltls-15867	116	8	6	6	NUM
eltls-15867	116	9	)	)	PUNCT
eltls-15867	116	10	impact	impact	NOUN
eltls-15867	116	11	of	of	ADP
eltls-15867	116	12	celebrity	celebrity	NOUN
eltls-15867	116	13	endorsement	endorsement	NOUN
eltls-15867	116	14	on	on	ADP
eltls-15867	116	15	target	target	NOUN
eltls-15867	116	16	audience	audience	NOUN
eltls-15867	116	17	/	/	SYM
eltls-15867	116	18	consumer	consumer	NOUN
eltls-15867	116	19	’s	’s	PART
eltls-15867	116	20	attitude	attitude	NOUN
eltls-15867	116	21	and	and	CCONJ
eltls-15867	116	22	buying	buying	NOUN
eltls-15867	116	23	behaviour	behaviour	NOUN
eltls-15867	116	24	.	.	PUNCT
eltls-15867	117	1	7	7	X
eltls-15867	117	2	)	)	PUNCT
eltls-15867	117	3	power	power	NOUN
eltls-15867	117	4	and	and	CCONJ
eltls-15867	117	5	ideology	ideology	NOUN
eltls-15867	117	6	of	of	ADP
eltls-15867	117	7	media	medium	NOUN
eltls-15867	117	8	.	.	PUNCT
eltls-15867	118	1	3.3	3.3	NUM
eltls-15867	118	2	sample	sample	NOUN
eltls-15867	118	3	popular	popular	ADJ
eltls-15867	118	4	winzo	winzo	NOUN
eltls-15867	118	5	and	and	CCONJ
eltls-15867	118	6	mpl	mpl	NOUN
eltls-15867	118	7	advertisement	advertisement	NOUN
eltls-15867	118	8	campaigns	campaign	NOUN
eltls-15867	118	9	have	have	AUX
eltls-15867	118	10	been	be	AUX
eltls-15867	118	11	randomly	randomly	ADV
eltls-15867	118	12	selected	select	VERB
eltls-15867	118	13	from	from	ADP
eltls-15867	118	14	the	the	DET
eltls-15867	118	15	internet	internet	NOUN
eltls-15867	118	16	keeping	keeping	NOUN
eltls-15867	118	17	in	in	ADP
eltls-15867	118	18	view	view	NOUN
eltls-15867	118	19	the	the	DET
eltls-15867	118	20	various	various	ADJ
eltls-15867	118	21	endorsers	endorser	NOUN
eltls-15867	118	22	featuring	feature	VERB
eltls-15867	118	23	in	in	ADP
eltls-15867	118	24	them	they	PRON
eltls-15867	118	25	ranging	range	VERB
eltls-15867	118	26	from	from	ADP
eltls-15867	118	27	celebrities	celebrity	NOUN
eltls-15867	118	28	to	to	ADP
eltls-15867	118	29	commoners	commoner	NOUN
eltls-15867	118	30	.	.	PUNCT
eltls-15867	119	1	500	500	NUM
eltls-15867	119	2	college	college	NOUN
eltls-15867	119	3	going	go	VERB
eltls-15867	119	4	students	student	NOUN
eltls-15867	119	5	of	of	ADP
eltls-15867	119	6	various	various	ADJ
eltls-15867	119	7	degree	degree	NOUN
eltls-15867	119	8	colleges	college	NOUN
eltls-15867	119	9	of	of	ADP
eltls-15867	119	10	himachal	himachal	PROPN
eltls-15867	119	11	pradesh	pradesh	PROPN
eltls-15867	119	12	were	be	AUX
eltls-15867	119	13	interviewed	interview	VERB
eltls-15867	119	14	to	to	PART
eltls-15867	119	15	probe	probe	VERB
eltls-15867	119	16	into	into	ADP
eltls-15867	119	17	their	their	PRON
eltls-15867	119	18	responses	response	NOUN
eltls-15867	119	19	in	in	ADP
eltls-15867	119	20	order	order	NOUN
eltls-15867	119	21	to	to	PART
eltls-15867	119	22	study	study	VERB
eltls-15867	119	23	the	the	DET
eltls-15867	119	24	impact	impact	NOUN
eltls-15867	119	25	of	of	ADP
eltls-15867	119	26	endorsement	endorsement	NOUN
eltls-15867	119	27	on	on	ADP
eltls-15867	119	28	target	target	NOUN
eltls-15867	119	29	audience/	audience/	NUM
eltls-15867	119	30	consumer	consumer	NOUN
eltls-15867	119	31	attitude	attitude	NOUN
eltls-15867	119	32	.	.	PUNCT
eltls-15867	120	1	the	the	DET
eltls-15867	120	2	following	follow	VERB
eltls-15867	120	3	are	be	AUX
eltls-15867	120	4	the	the	DET
eltls-15867	120	5	sample	sample	NOUN
eltls-15867	120	6	advertisements	advertisement	NOUN
eltls-15867	120	7	on	on	ADP
eltls-15867	120	8	which	which	PRON
eltls-15867	120	9	the	the	DET
eltls-15867	120	10	study	study	NOUN
eltls-15867	120	11	was	be	AUX
eltls-15867	120	12	based	base	VERB
eltls-15867	120	13	:	:	PUNCT
eltls-15867	120	14	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	NUM
eltls-15867	120	15	english	english	PROPN
eltls-15867	120	16	language	language	NOUN
eltls-15867	120	17	teaching	teaching	NOUN
eltls-15867	120	18	and	and	CCONJ
eltls-15867	120	19	linguistics	linguistic	NOUN
eltls-15867	120	20	studies	study	NOUN
eltls-15867	120	21	vol	vol	NOUN
eltls-15867	120	22	.	.	PROPN
eltls-15867	121	1	5	5	NUM
eltls-15867	121	2	,	,	PUNCT
eltls-15867	121	3	no	no	INTJ
eltls-15867	121	4	.	.	NOUN
eltls-15867	121	5	2	2	NUM
eltls-15867	121	6	,	,	PUNCT
eltls-15867	121	7	2023	2023	NUM
eltls-15867	121	8	109	109	NUM
eltls-15867	121	9	published	publish	VERB
eltls-15867	121	10	by	by	ADP
eltls-15867	121	11	scholink	scholink	PROPN
eltls-15867	121	12	inc	inc	PROPN
eltls-15867	121	13	.	.	PROPN
eltls-15867	121	14	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	121	15	english	english	PROPN
eltls-15867	121	16	language	language	NOUN
eltls-15867	121	17	teaching	teaching	NOUN
eltls-15867	121	18	and	and	CCONJ
eltls-15867	121	19	linguistics	linguistic	NOUN
eltls-15867	121	20	studies	study	NOUN
eltls-15867	121	21	vol	vol	NOUN
eltls-15867	121	22	.	.	PROPN
eltls-15867	122	1	5	5	NUM
eltls-15867	122	2	,	,	PUNCT
eltls-15867	122	3	no	no	INTJ
eltls-15867	122	4	.	.	NOUN
eltls-15867	122	5	2	2	NUM
eltls-15867	122	6	,	,	PUNCT
eltls-15867	122	7	2023	2023	NUM
eltls-15867	122	8	110	110	NUM
eltls-15867	122	9	published	publish	VERB
eltls-15867	122	10	by	by	ADP
eltls-15867	122	11	scholink	scholink	PROPN
eltls-15867	122	12	inc	inc	PROPN
eltls-15867	122	13	.	.	PROPN
eltls-15867	122	14	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	122	15	english	english	PROPN
eltls-15867	122	16	language	language	NOUN
eltls-15867	122	17	teaching	teaching	NOUN
eltls-15867	122	18	and	and	CCONJ
eltls-15867	122	19	linguistics	linguistic	NOUN
eltls-15867	122	20	studies	study	NOUN
eltls-15867	122	21	vol	vol	NOUN
eltls-15867	122	22	.	.	PROPN
eltls-15867	123	1	5	5	NUM
eltls-15867	123	2	,	,	PUNCT
eltls-15867	123	3	no	no	INTJ
eltls-15867	123	4	.	.	NOUN
eltls-15867	123	5	2	2	NUM
eltls-15867	123	6	,	,	PUNCT
eltls-15867	123	7	2023	2023	NUM
eltls-15867	123	8	111	111	NUM
eltls-15867	123	9	published	publish	VERB
eltls-15867	123	10	by	by	ADP
eltls-15867	123	11	scholink	scholink	PROPN
eltls-15867	123	12	inc	inc	PROPN
eltls-15867	123	13	.	.	PROPN
eltls-15867	124	1	4	4	NUM
eltls-15867	124	2	.	.	X
eltls-15867	124	3	critical	critical	ADJ
eltls-15867	124	4	discourse	discourse	NOUN
eltls-15867	124	5	analysis	analysis	NOUN
eltls-15867	124	6	of	of	ADP
eltls-15867	124	7	the	the	DET
eltls-15867	124	8	sample	sample	NOUN
eltls-15867	124	9	advertising	advertising	NOUN
eltls-15867	124	10	campaigns	campaign	NOUN
eltls-15867	124	11	4.1	4.1	NUM
eltls-15867	124	12	text	text	NOUN
eltls-15867	124	13	1	1	NUM
eltls-15867	124	14	)	)	PUNCT
eltls-15867	124	15	selection	selection	NOUN
eltls-15867	124	16	,	,	PUNCT
eltls-15867	124	17	placement	placement	NOUN
eltls-15867	124	18	and	and	CCONJ
eltls-15867	124	19	framing	frame	VERB
eltls-15867	124	20	specific	specific	ADJ
eltls-15867	124	21	tools	tool	NOUN
eltls-15867	124	22	like	like	ADP
eltls-15867	124	23	photographs	photograph	NOUN
eltls-15867	124	24	,	,	PUNCT
eltls-15867	124	25	diagrams	diagram	NOUN
eltls-15867	124	26	,	,	PUNCT
eltls-15867	124	27	sketches	sketch	NOUN
eltls-15867	124	28	,	,	PUNCT
eltls-15867	124	29	and	and	CCONJ
eltls-15867	124	30	other	other	ADJ
eltls-15867	124	31	embellishments	embellishment	NOUN
eltls-15867	124	32	to	to	PART
eltls-15867	124	33	attain	attain	VERB
eltls-15867	124	34	the	the	DET
eltls-15867	124	35	reader	reader	NOUN
eltls-15867	124	36	’s	’s	PART
eltls-15867	124	37	attention	attention	NOUN
eltls-15867	124	38	,	,	PUNCT
eltls-15867	124	39	for	for	ADP
eltls-15867	124	40	example	example	NOUN
eltls-15867	124	41	pop	pop	NOUN
eltls-15867	124	42	-	-	PUNCT
eltls-15867	124	43	ups/	ups/	ADJ
eltls-15867	124	44	while	while	SCONJ
eltls-15867	124	45	browsing	browse	VERB
eltls-15867	124	46	:	:	PUNCT
eltls-15867	124	47	esports	esport	NOUN
eltls-15867	124	48	and	and	CCONJ
eltls-15867	124	49	mobile	mobile	NOUN
eltls-15867	124	50	gaming	gaming	NOUN
eltls-15867	124	51	platforms	platform	NOUN
eltls-15867	124	52	mobile	mobile	ADJ
eltls-15867	124	53	premier	premier	NOUN
eltls-15867	124	54	league	league	PROPN
eltls-15867	124	55	and	and	CCONJ
eltls-15867	124	56	winzo	winzo	NOUN
eltls-15867	124	57	use	use	VERB
eltls-15867	124	58	a	a	DET
eltls-15867	124	59	range	range	NOUN
eltls-15867	124	60	of	of	ADP
eltls-15867	124	61	endorsers	endorser	NOUN
eltls-15867	124	62	to	to	PART
eltls-15867	124	63	promote	promote	VERB
eltls-15867	124	64	themselves	themselves	PRON
eltls-15867	124	65	.	.	PUNCT
eltls-15867	125	1	bollywood	bollywood	NOUN
eltls-15867	125	2	and	and	CCONJ
eltls-15867	125	3	cricket	cricket	NOUN
eltls-15867	125	4	have	have	AUX
eltls-15867	125	5	traditionally	traditionally	ADV
eltls-15867	125	6	been	be	AUX
eltls-15867	125	7	influencing	influence	VERB
eltls-15867	125	8	the	the	DET
eltls-15867	125	9	indian	indian	ADJ
eltls-15867	125	10	consumers	consumer	NOUN
eltls-15867	125	11	’	’	PART
eltls-15867	125	12	choices	choice	NOUN
eltls-15867	125	13	and	and	CCONJ
eltls-15867	125	14	buying	buying	NOUN
eltls-15867	125	15	behaviour	behaviour	NOUN
eltls-15867	125	16	.	.	PUNCT
eltls-15867	126	1	an	an	DET
eltls-15867	126	2	analysis	analysis	NOUN
eltls-15867	126	3	of	of	ADP
eltls-15867	126	4	the	the	DET
eltls-15867	126	5	sample	sample	NOUN
eltls-15867	126	6	advertisements	advertisement	NOUN
eltls-15867	126	7	shows	show	VERB
eltls-15867	126	8	the	the	DET
eltls-15867	126	9	changing	change	VERB
eltls-15867	126	10	trends	trend	NOUN
eltls-15867	126	11	in	in	ADP
eltls-15867	126	12	endorsement	endorsement	NOUN
eltls-15867	126	13	wherein	wherein	ADJ
eltls-15867	126	14	brand	brand	NOUN
eltls-15867	126	15	ambassadors	ambassador	NOUN
eltls-15867	126	16	range	range	VERB
eltls-15867	126	17	from	from	ADP
eltls-15867	126	18	the	the	DET
eltls-15867	126	19	traditionally	traditionally	ADV
eltls-15867	126	20	trusted	trust	VERB
eltls-15867	126	21	icons	icon	NOUN
eltls-15867	126	22	to	to	ADP
eltls-15867	126	23	other	other	ADJ
eltls-15867	126	24	sportspersons	sportsperson	NOUN
eltls-15867	126	25	(	(	PUNCT
eltls-15867	126	26	excluding	exclude	VERB
eltls-15867	126	27	cricket	cricket	NOUN
eltls-15867	126	28	)	)	PUNCT
eltls-15867	126	29	and	and	CCONJ
eltls-15867	126	30	the	the	DET
eltls-15867	126	31	new	new	ADJ
eltls-15867	126	32	fame	fame	NOUN
eltls-15867	126	33	—	—	PUNCT
eltls-15867	126	34	webstars	webstar	NOUN
eltls-15867	126	35	and	and	CCONJ
eltls-15867	126	36	youtubers	youtuber	NOUN
eltls-15867	126	37	.	.	PUNCT
eltls-15867	127	1	carryminati	carryminati	PROPN
eltls-15867	127	2	,	,	PUNCT
eltls-15867	127	3	a	a	DET
eltls-15867	127	4	youtuber	youtuber	NOUN
eltls-15867	127	5	enjoys	enjoy	VERB
eltls-15867	127	6	a	a	DET
eltls-15867	127	7	massive	massive	ADJ
eltls-15867	127	8	cumulative	cumulative	ADJ
eltls-15867	127	9	fan	fan	NOUN
eltls-15867	127	10	following	follow	VERB
eltls-15867	127	11	of	of	ADP
eltls-15867	127	12	over	over	ADP
eltls-15867	127	13	50	50	NUM
eltls-15867	127	14	million	million	NUM
eltls-15867	127	15	.	.	PUNCT
eltls-15867	128	1	he	he	PRON
eltls-15867	128	2	complements	complement	VERB
eltls-15867	128	3	winzo	winzo	NOUN
eltls-15867	128	4	’s	’s	PART
eltls-15867	128	5	reach	reach	NOUN
eltls-15867	128	6	across	across	ADP
eltls-15867	128	7	75	75	NUM
eltls-15867	128	8	million	million	NUM
eltls-15867	128	9	users	user	NOUN
eltls-15867	128	10	.	.	PUNCT
eltls-15867	129	1	winzo	winzo	NOUN
eltls-15867	129	2	has	have	AUX
eltls-15867	129	3	also	also	ADV
eltls-15867	129	4	signed	sign	VERB
eltls-15867	129	5	principal	principal	ADJ
eltls-15867	129	6	sponsorships	sponsorship	NOUN
eltls-15867	129	7	for	for	ADP
eltls-15867	129	8	two	two	NUM
eltls-15867	129	9	major	major	ADJ
eltls-15867	129	10	pro	pro	ADJ
eltls-15867	129	11	kabaddi	kabaddi	PROPN
eltls-15867	129	12	league	league	PROPN
eltls-15867	129	13	(	(	PUNCT
eltls-15867	129	14	pkl	pkl	PROPN
eltls-15867	129	15	)	)	PUNCT
eltls-15867	129	16	teams	team	NOUN
eltls-15867	129	17	.	.	PUNCT
eltls-15867	130	1	winzo	winzo	NOUN
eltls-15867	130	2	had	have	VERB
eltls-15867	130	3	earlier	early	ADV
eltls-15867	130	4	chosen	choose	VERB
eltls-15867	130	5	famous	famous	ADJ
eltls-15867	130	6	cricketer	cricketer	NOUN
eltls-15867	130	7	ms	ms	PROPN
eltls-15867	130	8	dhoni	dhoni	PROPN
eltls-15867	130	9	as	as	ADP
eltls-15867	130	10	its	its	PRON
eltls-15867	130	11	brand	brand	NOUN
eltls-15867	130	12	ambassador	ambassador	NOUN
eltls-15867	130	13	.	.	PUNCT
eltls-15867	131	1	dhoni	dhoni	PROPN
eltls-15867	131	2	’s	’s	PART
eltls-15867	131	3	life	life	NOUN
eltls-15867	131	4	experience	experience	NOUN
eltls-15867	131	5	immediately	immediately	ADV
eltls-15867	131	6	connects	connect	VERB
eltls-15867	131	7	to	to	ADP
eltls-15867	131	8	winzo	winzo	NOUN
eltls-15867	131	9	’s	’s	PART
eltls-15867	131	10	fundamental	fundamental	ADJ
eltls-15867	131	11	value	value	NOUN
eltls-15867	131	12	proposition	proposition	NOUN
eltls-15867	131	13	of	of	ADP
eltls-15867	131	14	instilling	instill	VERB
eltls-15867	131	15	the	the	DET
eltls-15867	131	16	principles	principle	NOUN
eltls-15867	131	17	of	of	ADP
eltls-15867	131	18	reletable	reletable	ADJ
eltls-15867	131	19	,	,	PUNCT
eltls-15867	131	20	performance	performance	NOUN
eltls-15867	131	21	,	,	PUNCT
eltls-15867	131	22	and	and	CCONJ
eltls-15867	131	23	winning	win	VERB
eltls-15867	131	24	.	.	PUNCT
eltls-15867	132	1	along	along	ADP
eltls-15867	132	2	with	with	ADP
eltls-15867	132	3	a	a	DET
eltls-15867	132	4	gaming	game	VERB
eltls-15867	132	5	behemoth	behemoth	NOUN
eltls-15867	132	6	in	in	ADP
eltls-15867	132	7	the	the	DET
eltls-15867	132	8	form	form	NOUN
eltls-15867	132	9	of	of	ADP
eltls-15867	132	10	winzo	winzo	NOUN
eltls-15867	132	11	,	,	PUNCT
eltls-15867	132	12	the	the	DET
eltls-15867	132	13	‘	'	PUNCT
eltls-15867	132	14	captain	captain	NOUN
eltls-15867	132	15	cool	cool	ADJ
eltls-15867	132	16	’	'	PUNCT
eltls-15867	132	17	will	will	AUX
eltls-15867	132	18	be	be	AUX
eltls-15867	132	19	seen	see	VERB
eltls-15867	132	20	beginning	begin	VERB
eltls-15867	132	21	on	on	ADP
eltls-15867	132	22	a	a	DET
eltls-15867	132	23	voyage	voyage	NOUN
eltls-15867	132	24	to	to	ADP
eltls-15867	132	25	the	the	DET
eltls-15867	132	26	top	top	NOUN
eltls-15867	132	27	of	of	ADP
eltls-15867	132	28	the	the	DET
eltls-15867	132	29	global	global	ADJ
eltls-15867	132	30	gaming	gaming	NOUN
eltls-15867	132	31	industry	industry	NOUN
eltls-15867	132	32	by	by	ADP
eltls-15867	132	33	breaking	break	VERB
eltls-15867	132	34	down	down	ADP
eltls-15867	132	35	boundaries	boundary	NOUN
eltls-15867	132	36	and	and	CCONJ
eltls-15867	132	37	changing	change	VERB
eltls-15867	132	38	views	view	NOUN
eltls-15867	132	39	with	with	ADP
eltls-15867	132	40	relevant	relevant	ADJ
eltls-15867	132	41	,	,	PUNCT
eltls-15867	132	42	inclusive	inclusive	ADJ
eltls-15867	132	43	,	,	PUNCT
eltls-15867	132	44	and	and	CCONJ
eltls-15867	132	45	targeted	target	VERB
eltls-15867	132	46	advertisements	advertisement	NOUN
eltls-15867	132	47	.	.	PUNCT
eltls-15867	133	1	as	as	ADP
eltls-15867	133	2	a	a	DET
eltls-15867	133	3	brand	brand	NOUN
eltls-15867	133	4	that	that	PRON
eltls-15867	133	5	aspires	aspire	VERB
eltls-15867	133	6	to	to	PART
eltls-15867	133	7	establish	establish	VERB
eltls-15867	133	8	india	india	PROPN
eltls-15867	133	9	as	as	SCONJ
eltls-15867	133	10	the	the	DET
eltls-15867	133	11	world	world	NOUN
eltls-15867	133	12	’s	’s	PART
eltls-15867	133	13	gaming	gaming	NOUN
eltls-15867	133	14	powerhouse	powerhouse	NOUN
eltls-15867	133	15	,	,	PUNCT
eltls-15867	133	16	winzo	winzo	NOUN
eltls-15867	133	17	’s	’s	PART
eltls-15867	133	18	collaboration	collaboration	NOUN
eltls-15867	133	19	with	with	ADP
eltls-15867	133	20	a	a	DET
eltls-15867	133	21	household	household	NOUN
eltls-15867	133	22	name	name	NOUN
eltls-15867	133	23	and	and	CCONJ
eltls-15867	133	24	revered	revere	VERB
eltls-15867	133	25	star	star	NOUN
eltls-15867	133	26	in	in	ADP
eltls-15867	133	27	dhoni	dhoni	PROPN
eltls-15867	133	28	is	be	AUX
eltls-15867	133	29	bound	bind	VERB
eltls-15867	133	30	to	to	PART
eltls-15867	133	31	raise	raise	VERB
eltls-15867	133	32	awareness	awareness	NOUN
eltls-15867	133	33	and	and	CCONJ
eltls-15867	133	34	engagement	engagement	NOUN
eltls-15867	133	35	in	in	ADP
eltls-15867	133	36	the	the	DET
eltls-15867	133	37	country	country	NOUN
eltls-15867	133	38	’s	’s	PART
eltls-15867	133	39	social	social	ADJ
eltls-15867	133	40	gaming	gaming	NOUN
eltls-15867	133	41	community	community	NOUN
eltls-15867	133	42	to	to	ADP
eltls-15867	133	43	new	new	ADJ
eltls-15867	133	44	heights	height	NOUN
eltls-15867	133	45	,	,	PUNCT
eltls-15867	133	46	paving	pave	VERB
eltls-15867	133	47	the	the	DET
eltls-15867	133	48	way	way	NOUN
eltls-15867	133	49	for	for	ADP
eltls-15867	133	50	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-15867	133	51	english	english	PROPN
eltls-15867	133	52	language	language	NOUN
eltls-15867	133	53	teaching	teaching	NOUN
eltls-15867	133	54	and	and	CCONJ
eltls-15867	133	55	linguistics	linguistic	NOUN
eltls-15867	133	56	studies	study	NOUN
eltls-15867	133	57	vol	vol	NOUN
eltls-15867	133	58	.	.	PROPN
eltls-15867	133	59	5	5	NUM
eltls-15867	133	60	,	,	PUNCT
eltls-15867	133	61	no	no	INTJ
eltls-15867	133	62	.	.	NOUN
eltls-15867	133	63	2	2	NUM
eltls-15867	133	64	,	,	PUNCT
eltls-15867	133	65	2023	2023	NUM
eltls-15867	133	66	112	112	NUM
eltls-15867	133	67	published	publish	VERB
eltls-15867	133	68	by	by	ADP
eltls-15867	133	69	scholink	scholink	PROPN
eltls-15867	133	70	inc	inc	PROPN
eltls-15867	133	71	.	.	PROPN
eltls-15867	133	72	social	social	PROPN
eltls-15867	133	73	/	/	SYM
eltls-15867	133	74	interactive	interactive	ADJ
eltls-15867	133	75	gaming	gaming	NOUN
eltls-15867	133	76	to	to	PART
eltls-15867	133	77	become	become	VERB
eltls-15867	133	78	the	the	DET
eltls-15867	133	79	most	most	ADV
eltls-15867	133	80	preferred	preferred	ADJ
eltls-15867	133	81	form	form	NOUN
eltls-15867	133	82	of	of	ADP
eltls-15867	133	83	entertainment	entertainment	NOUN
eltls-15867	133	84	.	.	PUNCT
eltls-15867	134	1	winzo	winzo	NOUN
eltls-15867	134	2	has	have	AUX
eltls-15867	134	3	also	also	ADV
eltls-15867	134	4	secured	secure	VERB
eltls-15867	134	5	the	the	DET
eltls-15867	134	6	principal	principal	NOUN
eltls-15867	134	7	sponsorships	sponsorship	NOUN
eltls-15867	134	8	for	for	ADP
eltls-15867	134	9	two	two	NUM
eltls-15867	134	10	major	major	ADJ
eltls-15867	134	11	vivo	vivo	NOUN
eltls-15867	134	12	pro	pro	X
eltls-15867	134	13	kabaddi	kabaddi	PROPN
eltls-15867	134	14	league	league	PROPN
eltls-15867	134	15	mpl	mpl	PROPN
eltls-15867	134	16	ropes	rope	VERB
eltls-15867	134	17	in	in	ADP
eltls-15867	134	18	youtube	youtube	PROPN
eltls-15867	134	19	star	star	PROPN
eltls-15867	134	20	amit	amit	PROPN
eltls-15867	134	21	bhadana	bhadana	PROPN
eltls-15867	134	22	as	as	ADP
eltls-15867	134	23	brand	brand	NOUN
eltls-15867	134	24	ambassador	ambassador	NOUN
eltls-15867	134	25	alongside	alongside	ADP
eltls-15867	134	26	bhadana	bhadana	PROPN
eltls-15867	134	27	,	,	PUNCT
eltls-15867	134	28	mpl	mpl	PROPN
eltls-15867	134	29	has	have	AUX
eltls-15867	134	30	also	also	ADV
eltls-15867	134	31	brought	bring	VERB
eltls-15867	134	32	other	other	ADJ
eltls-15867	134	33	youtubers	youtuber	NOUN
eltls-15867	134	34	such	such	ADJ
eltls-15867	134	35	as	as	ADP
eltls-15867	134	36	ashish	ashish	PROPN
eltls-15867	134	37	chanchlani	chanchlani	PROPN
eltls-15867	134	38	and	and	CCONJ
eltls-15867	134	39	elvish	elvish	ADJ
eltls-15867	134	40	yadav	yadav	NOUN
eltls-15867	134	41	on	on	ADP
eltls-15867	134	42	board	board	NOUN
eltls-15867	134	43	to	to	PART
eltls-15867	134	44	launch	launch	VERB
eltls-15867	134	45	marketing	marketing	NOUN
eltls-15867	134	46	initiatives	initiative	NOUN
eltls-15867	134	47	.	.	PUNCT
eltls-15867	135	1	previously	previously	ADV
eltls-15867	135	2	,	,	PUNCT
eltls-15867	135	3	mpl	mpl	PROPN
eltls-15867	135	4	had	have	AUX
eltls-15867	135	5	collaborated	collaborate	VERB
eltls-15867	135	6	with	with	ADP
eltls-15867	135	7	virat	virat	PROPN
eltls-15867	135	8	kohli	kohli	PROPN
eltls-15867	135	9	and	and	CCONJ
eltls-15867	135	10	actor	actor	NOUN
eltls-15867	135	11	tamannaah	tamannaah	PROPN
eltls-15867	135	12	bhatia	bhatia	PROPN
eltls-15867	135	13	,	,	PUNCT
eltls-15867	135	14	and	and	CCONJ
eltls-15867	135	15	is	be	AUX
eltls-15867	135	16	now	now	ADV
eltls-15867	135	17	on	on	ADP
eltls-15867	135	18	the	the	DET
eltls-15867	135	19	lookout	lookout	NOUN
eltls-15867	135	20	for	for	ADP
eltls-15867	135	21	young	young	ADJ
eltls-15867	135	22	digital	digital	ADJ
eltls-15867	135	23	influencers	influencer	NOUN
eltls-15867	135	24	to	to	PART
eltls-15867	135	25	boost	boost	VERB
eltls-15867	135	26	presence	presence	NOUN
eltls-15867	135	27	and	and	CCONJ
eltls-15867	135	28	increase	increase	VERB
eltls-15867	135	29	consumer	consumer	NOUN
eltls-15867	135	30	base	base	NOUN
eltls-15867	135	31	.	.	PUNCT
eltls-15867	136	1	one	one	NUM
eltls-15867	136	2	of	of	ADP
eltls-15867	136	3	mpl	mpl	NOUN
eltls-15867	136	4	’s	’s	PART
eltls-15867	136	5	campaign	campaign	NOUN
eltls-15867	136	6	promotes	promote	VERB
eltls-15867	136	7	esports	esport	NOUN
eltls-15867	136	8	culture	culture	NOUN
eltls-15867	136	9	with	with	ADP
eltls-15867	136	10	leander	leander	PROPN
eltls-15867	136	11	paes	paes	PROPN
eltls-15867	136	12	and	and	CCONJ
eltls-15867	136	13	geeta	geeta	PROPN
eltls-15867	136	14	phogat	phogat	PROPN
eltls-15867	136	15	.	.	PUNCT
eltls-15867	137	1	mpl	mpl	PROPN
eltls-15867	137	2	also	also	ADV
eltls-15867	137	3	features	feature	VERB
eltls-15867	137	4	its	its	PRON
eltls-15867	137	5	users	user	NOUN
eltls-15867	137	6	as	as	ADP
eltls-15867	137	7	brand	brand	NOUN
eltls-15867	137	8	endorsers	endorser	NOUN
eltls-15867	137	9	.	.	PUNCT
eltls-15867	138	1	2	2	X
eltls-15867	138	2	)	)	PUNCT
eltls-15867	138	3	omission	omission	NOUN
eltls-15867	138	4	of	of	ADP
eltls-15867	138	5	details	detail	NOUN
eltls-15867	138	6	,	,	PUNCT
eltls-15867	138	7	the	the	DET
eltls-15867	138	8	absence	absence	NOUN
eltls-15867	138	9	of	of	ADP
eltls-15867	138	10	which	which	PRON
eltls-15867	138	11	,	,	PUNCT
eltls-15867	138	12	is	be	AUX
eltls-15867	138	13	not	not	PART
eltls-15867	138	14	generally	generally	ADV
eltls-15867	138	15	questioned	question	VERB
eltls-15867	138	16	by	by	ADP
eltls-15867	138	17	the	the	DET
eltls-15867	138	18	receiver	receiver	NOUN
eltls-15867	138	19	of	of	ADP
eltls-15867	138	20	the	the	DET
eltls-15867	138	21	information	information	NOUN
eltls-15867	138	22	.	.	PUNCT
eltls-15867	139	1	the	the	DET
eltls-15867	139	2	consumers	consumer	NOUN
eltls-15867	139	3	are	be	AUX
eltls-15867	139	4	nowhere	nowhere	ADV
eltls-15867	139	5	reminded	remind	VERB
eltls-15867	139	6	about	about	ADP
eltls-15867	139	7	the	the	DET
eltls-15867	139	8	betting	bet	VERB
eltls-15867	139	9	or	or	CCONJ
eltls-15867	139	10	gambling	gambling	NOUN
eltls-15867	139	11	apps	app	NOUN
eltls-15867	139	12	.	.	PUNCT
eltls-15867	140	1	they	they	PRON
eltls-15867	140	2	are	be	AUX
eltls-15867	140	3	termed	term	VERB
eltls-15867	140	4	as	as	ADP
eltls-15867	140	5	gaming	gaming	NOUN
eltls-15867	140	6	apps	app	NOUN
eltls-15867	140	7	but	but	CCONJ
eltls-15867	140	8	they	they	PRON
eltls-15867	140	9	differ	differ	VERB
eltls-15867	140	10	from	from	ADP
eltls-15867	140	11	simple	simple	ADJ
eltls-15867	140	12	gaming	gaming	NOUN
eltls-15867	140	13	apps	app	NOUN
eltls-15867	140	14	.	.	PUNCT
eltls-15867	141	1	the	the	DET
eltls-15867	141	2	supreme	supreme	PROPN
eltls-15867	141	3	court	court	PROPN
eltls-15867	141	4	declared	declare	VERB
eltls-15867	141	5	rummy	rummy	NOUN
eltls-15867	141	6	as	as	ADP
eltls-15867	141	7	a	a	DET
eltls-15867	141	8	game	game	NOUN
eltls-15867	141	9	of	of	ADP
eltls-15867	141	10	skill	skill	NOUN
eltls-15867	141	11	and	and	CCONJ
eltls-15867	141	12	that	that	SCONJ
eltls-15867	141	13	playing	playing	NOUN
eltls-15867	141	14	games	game	NOUN
eltls-15867	141	15	of	of	ADP
eltls-15867	141	16	skills	skill	NOUN
eltls-15867	141	17	for	for	ADP
eltls-15867	141	18	cash	cash	NOUN
eltls-15867	141	19	does	do	AUX
eltls-15867	141	20	n’t	not	PART
eltls-15867	141	21	constitute	constitute	VERB
eltls-15867	141	22	gambling	gambling	NOUN
eltls-15867	141	23	.	.	PUNCT
eltls-15867	142	1	games	game	NOUN
eltls-15867	142	2	of	of	ADP
eltls-15867	142	3	skills	skill	NOUN
eltls-15867	142	4	are	be	AUX
eltls-15867	142	5	exempted	exempt	VERB
eltls-15867	142	6	from	from	ADP
eltls-15867	142	7	penal	penal	ADJ
eltls-15867	142	8	provisions	provision	NOUN
eltls-15867	142	9	of	of	ADP
eltls-15867	142	10	most	most	ADJ
eltls-15867	142	11	gambling	gambling	NOUN
eltls-15867	142	12	acts	act	NOUN
eltls-15867	142	13	in	in	ADP
eltls-15867	142	14	india	india	PROPN
eltls-15867	142	15	,	,	PUNCT
eltls-15867	142	16	although	although	SCONJ
eltls-15867	142	17	various	various	ADJ
eltls-15867	142	18	state	state	NOUN
eltls-15867	142	19	laws	law	NOUN
eltls-15867	142	20	do	do	AUX
eltls-15867	142	21	not	not	PART
eltls-15867	142	22	permit	permit	VERB
eltls-15867	142	23	playing	play	VERB
eltls-15867	142	24	these	these	DET
eltls-15867	142	25	games	game	NOUN
eltls-15867	142	26	for	for	ADP
eltls-15867	142	27	cash	cash	NOUN
eltls-15867	142	28	.	.	PUNCT
eltls-15867	143	1	gaming	gaming	NOUN
eltls-15867	143	2	apps	app	NOUN
eltls-15867	143	3	are	be	AUX
eltls-15867	143	4	not	not	PART
eltls-15867	143	5	illegal	illegal	ADJ
eltls-15867	143	6	,	,	PUNCT
eltls-15867	143	7	especially	especially	ADV
eltls-15867	143	8	games	game	NOUN
eltls-15867	143	9	that	that	PRON
eltls-15867	143	10	are	be	AUX
eltls-15867	143	11	based	base	VERB
eltls-15867	143	12	on	on	ADP
eltls-15867	143	13	skills	skill	NOUN
eltls-15867	143	14	.	.	PUNCT
eltls-15867	144	1	nagaland	nagaland	PROPN
eltls-15867	144	2	,	,	PUNCT
eltls-15867	144	3	sikkim	sikkim	PROPN
eltls-15867	144	4	,	,	PUNCT
eltls-15867	144	5	and	and	CCONJ
eltls-15867	144	6	kerela	kerela	PROPN
eltls-15867	144	7	allow	allow	VERB
eltls-15867	144	8	online	online	ADJ
eltls-15867	144	9	gaming	gaming	NOUN
eltls-15867	144	10	apps	app	NOUN
eltls-15867	144	11	in	in	ADP
eltls-15867	144	12	their	their	PRON
eltls-15867	144	13	respective	respective	ADJ
eltls-15867	144	14	states	state	NOUN
eltls-15867	144	15	however	however	ADV
eltls-15867	144	16	they	they	PRON
eltls-15867	144	17	are	be	AUX
eltls-15867	144	18	strictly	strictly	ADV
eltls-15867	144	19	regulated	regulate	VERB
eltls-15867	144	20	(	(	PUNCT
eltls-15867	144	21	only	only	ADV
eltls-15867	144	22	skill	skill	NOUN
eltls-15867	144	23	-	-	PUNCT
eltls-15867	144	24	based	base	VERB
eltls-15867	144	25	games	game	NOUN
eltls-15867	144	26	are	be	AUX
eltls-15867	144	27	allowed	allow	VERB
eltls-15867	144	28	)	)	PUNCT
eltls-15867	144	29	the	the	DET
eltls-15867	144	30	apps	app	NOUN
eltls-15867	144	31	must	must	AUX
eltls-15867	144	32	have	have	VERB
eltls-15867	144	33	licenses	license	NOUN
eltls-15867	144	34	to	to	PART
eltls-15867	144	35	operate	operate	VERB
eltls-15867	144	36	in	in	ADP
eltls-15867	144	37	the	the	DET
eltls-15867	144	38	said	say	VERB
eltls-15867	144	39	states	state	NOUN
eltls-15867	144	40	.	.	PUNCT
eltls-15867	145	1	telangana	telangana	PROPN
eltls-15867	145	2	,	,	PUNCT
eltls-15867	145	3	rajasthan	rajasthan	PROPN
eltls-15867	145	4	,	,	PUNCT
eltls-15867	145	5	uttar	uttar	PROPN
eltls-15867	145	6	pradesh	pradesh	PROPN
eltls-15867	145	7	,	,	PUNCT
eltls-15867	145	8	andhra	andhra	PROPN
eltls-15867	145	9	pradesh	pradesh	PROPN
eltls-15867	145	10	,	,	PUNCT
eltls-15867	145	11	and	and	CCONJ
eltls-15867	145	12	tamil	tamil	PROPN
eltls-15867	145	13	nadu	nadu	NOUN
eltls-15867	145	14	have	have	AUX
eltls-15867	145	15	banned	ban	VERB
eltls-15867	145	16	gambling	gambling	NOUN
eltls-15867	145	17	apps	app	NOUN
eltls-15867	145	18	in	in	ADP
eltls-15867	145	19	their	their	PRON
eltls-15867	145	20	territories	territory	NOUN
eltls-15867	145	21	expressively	expressively	ADV
eltls-15867	145	22	.	.	PUNCT
eltls-15867	146	1	west	west	PROPN
eltls-15867	146	2	bengal	bengal	PROPN
eltls-15867	146	3	has	have	VERB
eltls-15867	146	4	no	no	DET
eltls-15867	146	5	laws	law	NOUN
eltls-15867	146	6	which	which	PRON
eltls-15867	146	7	could	could	AUX
eltls-15867	146	8	prevent	prevent	VERB
eltls-15867	146	9	online	online	ADJ
eltls-15867	146	10	gambling	gambling	NOUN
eltls-15867	146	11	apps	app	NOUN
eltls-15867	146	12	and	and	CCONJ
eltls-15867	146	13	although	although	SCONJ
eltls-15867	146	14	gambling	gambling	NOUN
eltls-15867	146	15	apps	app	NOUN
eltls-15867	146	16	are	be	AUX
eltls-15867	146	17	illegal	illegal	ADJ
eltls-15867	146	18	in	in	ADP
eltls-15867	146	19	goa	goa	PROPN
eltls-15867	146	20	,	,	PUNCT
eltls-15867	146	21	people	people	NOUN
eltls-15867	146	22	still	still	ADV
eltls-15867	146	23	play	play	VERB
eltls-15867	146	24	them	they	PRON
eltls-15867	146	25	.	.	PUNCT
eltls-15867	147	1	every	every	DET
eltls-15867	147	2	state	state	NOUN
eltls-15867	147	3	has	have	VERB
eltls-15867	147	4	its	its	PRON
eltls-15867	147	5	gambling	gambling	NOUN
eltls-15867	147	6	laws	law	NOUN
eltls-15867	147	7	whereas	whereas	SCONJ
eltls-15867	147	8	the	the	DET
eltls-15867	147	9	public	public	ADJ
eltls-15867	147	10	gambling	gambling	NOUN
eltls-15867	147	11	act	act	NOUN
eltls-15867	147	12	,	,	PUNCT
eltls-15867	147	13	of	of	ADP
eltls-15867	147	14	1867	1867	NUM
eltls-15867	147	15	is	be	AUX
eltls-15867	147	16	the	the	DET
eltls-15867	147	17	only	only	ADJ
eltls-15867	147	18	central	central	ADJ
eltls-15867	147	19	act	act	NOUN
eltls-15867	147	20	.	.	PUNCT
eltls-15867	148	1	the	the	DET
eltls-15867	148	2	mobile	mobile	ADJ
eltls-15867	148	3	games	game	NOUN
eltls-15867	148	4	and	and	CCONJ
eltls-15867	148	5	the	the	DET
eltls-15867	148	6	services	service	NOUN
eltls-15867	148	7	available	available	ADJ
eltls-15867	148	8	on	on	ADP
eltls-15867	148	9	the	the	DET
eltls-15867	148	10	platform	platform	NOUN
eltls-15867	148	11	are	be	AUX
eltls-15867	148	12	open	open	ADJ
eltls-15867	148	13	only	only	ADV
eltls-15867	148	14	to	to	ADP
eltls-15867	148	15	persons	person	NOUN
eltls-15867	148	16	currently	currently	ADV
eltls-15867	148	17	residing	reside	VERB
eltls-15867	148	18	in	in	ADP
eltls-15867	148	19	india	india	PROPN
eltls-15867	148	20	.	.	PUNCT
eltls-15867	149	1	people	people	NOUN
eltls-15867	149	2	residing	reside	VERB
eltls-15867	149	3	in	in	ADP
eltls-15867	149	4	the	the	DET
eltls-15867	149	5	states	state	NOUN
eltls-15867	149	6	of	of	ADP
eltls-15867	149	7	assam	assam	PROPN
eltls-15867	149	8	,	,	PUNCT
eltls-15867	149	9	odisha	odisha	PROPN
eltls-15867	149	10	,	,	PUNCT
eltls-15867	149	11	nagaland	nagaland	PROPN
eltls-15867	149	12	,	,	PUNCT
eltls-15867	149	13	sikkim	sikkim	PROPN
eltls-15867	149	14	,	,	PUNCT
eltls-15867	149	15	meghalaya	meghalaya	PROPN
eltls-15867	149	16	,	,	PUNCT
eltls-15867	149	17	andhra	andhra	PROPN
eltls-15867	149	18	pradesh	pradesh	PROPN
eltls-15867	149	19	,	,	PUNCT
eltls-15867	149	20	tamil	tamil	PROPN
eltls-15867	149	21	nadu	nadu	PROPN
eltls-15867	149	22	and	and	CCONJ
eltls-15867	149	23	telangana	telangana	PROPN
eltls-15867	149	24	,	,	PUNCT
eltls-15867	149	25	as	as	ADV
eltls-15867	149	26	well	well	ADV
eltls-15867	149	27	as	as	ADP
eltls-15867	149	28	the	the	DET
eltls-15867	149	29	state	state	NOUN
eltls-15867	149	30	of	of	ADP
eltls-15867	149	31	gujarat	gujarat	NOUN
eltls-15867	149	32	for	for	ADP
eltls-15867	149	33	the	the	DET
eltls-15867	149	34	game	game	NOUN
eltls-15867	149	35	of	of	ADP
eltls-15867	149	36	poker(“restricted	poker(“restricted	ADJ
eltls-15867	149	37	states	state	NOUN
eltls-15867	149	38	”	"	PUNCT
eltls-15867	149	39	)	)	PUNCT
eltls-15867	149	40	are	be	AUX
eltls-15867	149	41	prohibited	prohibit	VERB
eltls-15867	149	42	from	from	ADP
eltls-15867	149	43	participating	participate	VERB
eltls-15867	149	44	in	in	ADP
eltls-15867	149	45	any	any	DET
eltls-15867	149	46	mobile	mobile	ADJ
eltls-15867	149	47	games	game	NOUN
eltls-15867	149	48	on	on	ADP
eltls-15867	149	49	the	the	DET
eltls-15867	149	50	platform	platform	NOUN
eltls-15867	149	51	,	,	PUNCT
eltls-15867	149	52	unless	unless	SCONJ
eltls-15867	149	53	otherwise	otherwise	ADV
eltls-15867	149	54	set	set	VERB
eltls-15867	149	55	out	out	ADP
eltls-15867	149	56	in	in	ADP
eltls-15867	149	57	the	the	DET
eltls-15867	149	58	special	special	ADJ
eltls-15867	149	59	rules	rule	NOUN
eltls-15867	149	60	/	/	SYM
eltls-15867	149	61	terms	term	NOUN
eltls-15867	149	62	or	or	CCONJ
eltls-15867	149	63	agreement	agreement	NOUN
eltls-15867	149	64	.	.	PUNCT
eltls-15867	150	1	further	far	ADV
eltls-15867	150	2	,	,	PUNCT
eltls-15867	150	3	there	there	PRON
eltls-15867	150	4	may	may	AUX
eltls-15867	150	5	be	be	AUX
eltls-15867	150	6	certain	certain	ADJ
eltls-15867	150	7	games	game	NOUN
eltls-15867	150	8	that	that	PRON
eltls-15867	150	9	may	may	AUX
eltls-15867	150	10	be	be	AUX
eltls-15867	150	11	restricted	restrict	VERB
eltls-15867	150	12	in	in	ADP
eltls-15867	150	13	some	some	DET
eltls-15867	150	14	additional	additional	ADJ
eltls-15867	150	15	states	state	NOUN
eltls-15867	150	16	.	.	PUNCT
eltls-15867	151	1	trends	trend	NOUN
eltls-15867	151	2	in	in	ADP
eltls-15867	151	3	endorsement	endorsement	NOUN
eltls-15867	151	4	are	be	AUX
eltls-15867	151	5	changing	change	VERB
eltls-15867	151	6	due	due	ADP
eltls-15867	151	7	to	to	ADP
eltls-15867	151	8	two	two	NUM
eltls-15867	151	9	reasons	reason	NOUN
eltls-15867	151	10	;	;	PUNCT
eltls-15867	151	11	first	first	ADV
eltls-15867	151	12	being	be	AUX
eltls-15867	151	13	the	the	DET
eltls-15867	151	14	rising	rise	VERB
eltls-15867	151	15	popularity	popularity	NOUN
eltls-15867	151	16	of	of	ADP
eltls-15867	151	17	webstars	webstar	NOUN
eltls-15867	151	18	and	and	CCONJ
eltls-15867	151	19	youtubers	youtuber	NOUN
eltls-15867	151	20	over	over	ADP
eltls-15867	151	21	bollywood	bollywood	NOUN
eltls-15867	151	22	celebrities	celebrity	NOUN
eltls-15867	151	23	and	and	CCONJ
eltls-15867	151	24	other	other	ADJ
eltls-15867	151	25	sportspersons	sportsperson	NOUN
eltls-15867	151	26	over	over	ADP
eltls-15867	151	27	cricketers	cricketer	NOUN
eltls-15867	151	28	;	;	PUNCT
eltls-15867	151	29	the	the	DET
eltls-15867	151	30	second	second	ADJ
eltls-15867	151	31	reason	reason	NOUN
eltls-15867	151	32	being	be	AUX
eltls-15867	151	33	the	the	DET
eltls-15867	151	34	guidelines	guideline	NOUN
eltls-15867	151	35	issued	issue	VERB
eltls-15867	151	36	by	by	ADP
eltls-15867	151	37	asci	asci	PROPN
eltls-15867	151	38	.	.	PUNCT
eltls-15867	152	1	it	it	PRON
eltls-15867	152	2	was	be	AUX
eltls-15867	152	3	in	in	ADP
eltls-15867	152	4	2017	2017	NUM
eltls-15867	152	5	when	when	SCONJ
eltls-15867	152	6	the	the	DET
eltls-15867	152	7	advertising	advertising	NOUN
eltls-15867	152	8	regulator	regulator	NOUN
eltls-15867	152	9	asci	asci	PROPN
eltls-15867	152	10	released	release	VERB
eltls-15867	152	11	a	a	DET
eltls-15867	152	12	set	set	NOUN
eltls-15867	152	13	of	of	ADP
eltls-15867	152	14	guidelines	guideline	NOUN
eltls-15867	152	15	on	on	ADP
eltls-15867	152	16	celebrity	celebrity	NOUN
eltls-15867	152	17	endorsements	endorsement	NOUN
eltls-15867	152	18	.	.	PUNCT
eltls-15867	153	1	as	as	ADP
eltls-15867	153	2	per	per	ADP
eltls-15867	153	3	these	these	DET
eltls-15867	153	4	guidelines	guideline	NOUN
eltls-15867	153	5	,	,	PUNCT
eltls-15867	153	6	celebrities	celebrity	NOUN
eltls-15867	153	7	from	from	ADP
eltls-15867	153	8	all	all	DET
eltls-15867	153	9	industries	industry	NOUN
eltls-15867	153	10	endorsing	endorse	VERB
eltls-15867	153	11	products	product	NOUN
eltls-15867	153	12	must	must	AUX
eltls-15867	153	13	conduct	conduct	VERB
eltls-15867	153	14	due	due	ADJ
eltls-15867	153	15	diligence	diligence	NOUN
eltls-15867	153	16	ensuring	ensure	VERB
eltls-15867	153	17	that	that	SCONJ
eltls-15867	153	18	the	the	DET
eltls-15867	153	19	claims	claim	NOUN
eltls-15867	153	20	made	make	VERB
eltls-15867	153	21	in	in	ADP
eltls-15867	153	22	their	their	PRON
eltls-15867	153	23	endorsements	endorsement	NOUN
eltls-15867	153	24	are	be	AUX
eltls-15867	153	25	not	not	PART
eltls-15867	153	26	misleading	misleading	ADJ
eltls-15867	153	27	.	.	PUNCT
eltls-15867	154	1	endorsers	endorser	NOUN
eltls-15867	154	2	must	must	AUX
eltls-15867	154	3	ensure	ensure	VERB
eltls-15867	154	4	that	that	SCONJ
eltls-15867	154	5	all	all	DET
eltls-15867	154	6	claims	claim	NOUN
eltls-15867	154	7	made	make	VERB
eltls-15867	154	8	in	in	ADP
eltls-15867	154	9	their	their	PRON
eltls-15867	154	10	ads	ad	NOUN
eltls-15867	154	11	.	.	PUNCT
eltls-15867	155	1	ads	ad	NOUN
eltls-15867	155	2	must	must	AUX
eltls-15867	155	3	be	be	AUX
eltls-15867	155	4	capable	capable	ADJ
eltls-15867	155	5	of	of	ADP
eltls-15867	155	6	being	be	AUX
eltls-15867	155	7	objectively	objectively	ADV
eltls-15867	155	8	ascertained	ascertain	VERB
eltls-15867	155	9	;	;	PUNCT
eltls-15867	155	10	especially	especially	ADV
eltls-15867	155	11	for	for	ADP
eltls-15867	155	12	products	product	NOUN
eltls-15867	155	13	/	/	SYM
eltls-15867	155	14	services	service	NOUN
eltls-15867	155	15	,	,	PUNCT
eltls-15867	155	16	which	which	PRON
eltls-15867	155	17	can	can	AUX
eltls-15867	155	18	cause	cause	VERB
eltls-15867	155	19	serious	serious	ADJ
eltls-15867	155	20	financial	financial	ADJ
eltls-15867	155	21	and	and	CCONJ
eltls-15867	155	22	physical	physical	ADJ
eltls-15867	155	23	loss	loss	NOUN
eltls-15867	155	24	.	.	PUNCT
eltls-15867	156	1	celebrity	celebrity	NOUN
eltls-15867	156	2	testimonials	testimonial	NOUN
eltls-15867	156	3	must	must	AUX
eltls-15867	156	4	be	be	AUX
eltls-15867	156	5	based	base	VERB
eltls-15867	156	6	on	on	ADP
eltls-15867	156	7	their	their	PRON
eltls-15867	156	8	adequate	adequate	ADJ
eltls-15867	156	9	knowledge	knowledge	NOUN
eltls-15867	156	10	/	/	SYM
eltls-15867	156	11	experience	experience	NOUN
eltls-15867	156	12	of	of	ADP
eltls-15867	156	13	the	the	DET
eltls-15867	156	14	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-15867	156	15	english	english	ADJ
eltls-15867	156	16	language	language	NOUN
eltls-15867	156	17	teaching	teaching	NOUN
eltls-15867	156	18	and	and	CCONJ
eltls-15867	156	19	linguistics	linguistic	NOUN
eltls-15867	156	20	studies	study	NOUN
eltls-15867	156	21	vol	vol	NOUN
eltls-15867	156	22	.	.	PROPN
eltls-15867	157	1	5	5	NUM
eltls-15867	157	2	,	,	PUNCT
eltls-15867	157	3	no	no	INTJ
eltls-15867	157	4	.	.	NOUN
eltls-15867	157	5	2	2	NUM
eltls-15867	157	6	,	,	PUNCT
eltls-15867	157	7	2023	2023	NUM
eltls-15867	157	8	113	113	NUM
eltls-15867	157	9	published	publish	VERB
eltls-15867	157	10	by	by	ADP
eltls-15867	157	11	scholink	scholink	PROPN
eltls-15867	157	12	inc	inc	PROPN
eltls-15867	157	13	.	.	PROPN
eltls-15867	157	14	product	product	NOUN
eltls-15867	157	15	/	/	SYM
eltls-15867	157	16	service	service	NOUN
eltls-15867	157	17	being	be	AUX
eltls-15867	157	18	sold	sell	VERB
eltls-15867	157	19	.	.	PUNCT
eltls-15867	158	1	celebrities	celebrity	NOUN
eltls-15867	158	2	are	be	AUX
eltls-15867	158	3	also	also	ADV
eltls-15867	158	4	barred	bar	VERB
eltls-15867	158	5	from	from	ADP
eltls-15867	158	6	promoting	promote	VERB
eltls-15867	158	7	any	any	DET
eltls-15867	158	8	products	product	NOUN
eltls-15867	158	9	,	,	PUNCT
eltls-15867	158	10	which	which	PRON
eltls-15867	158	11	are	be	AUX
eltls-15867	158	12	prohibited	prohibit	VERB
eltls-15867	158	13	from	from	ADP
eltls-15867	158	14	being	be	AUX
eltls-15867	158	15	advertised	advertise	VERB
eltls-15867	158	16	or	or	CCONJ
eltls-15867	158	17	carry	carry	VERB
eltls-15867	158	18	a	a	DET
eltls-15867	158	19	health	health	NOUN
eltls-15867	158	20	warning	warning	NOUN
eltls-15867	158	21	.	.	PUNCT
eltls-15867	159	1	the	the	DET
eltls-15867	159	2	central	central	ADJ
eltls-15867	159	3	consumer	consumer	NOUN
eltls-15867	159	4	protection	protection	NOUN
eltls-15867	159	5	authority	authority	NOUN
eltls-15867	159	6	(	(	PUNCT
eltls-15867	159	7	ccpa	ccpa	NOUN
eltls-15867	159	8	)	)	PUNCT
eltls-15867	159	9	has	have	VERB
eltls-15867	159	10	the	the	DET
eltls-15867	159	11	authority	authority	NOUN
eltls-15867	159	12	to	to	PART
eltls-15867	159	13	give	give	VERB
eltls-15867	159	14	orders	order	NOUN
eltls-15867	159	15	to	to	PART
eltls-15867	159	16	withdraw	withdraw	VERB
eltls-15867	159	17	or	or	CCONJ
eltls-15867	159	18	amend	amend	VERB
eltls-15867	159	19	the	the	DET
eltls-15867	159	20	content	content	NOUN
eltls-15867	159	21	of	of	ADP
eltls-15867	159	22	inaccurate	inaccurate	ADJ
eltls-15867	159	23	advertisements	advertisement	NOUN
eltls-15867	159	24	as	as	ADV
eltls-15867	159	25	well	well	ADV
eltls-15867	159	26	as	as	ADP
eltls-15867	159	27	impose	impose	VERB
eltls-15867	159	28	a	a	DET
eltls-15867	159	29	penalty	penalty	NOUN
eltls-15867	159	30	of	of	ADP
eltls-15867	159	31	rupees	rupee	NOUN
eltls-15867	159	32	ten	ten	NUM
eltls-15867	159	33	lacs	lac	NOUN
eltls-15867	159	34	on	on	ADP
eltls-15867	159	35	both	both	CCONJ
eltls-15867	159	36	the	the	DET
eltls-15867	159	37	manufacturer	manufacturer	NOUN
eltls-15867	159	38	and	and	CCONJ
eltls-15867	159	39	the	the	DET
eltls-15867	159	40	endorser	endorser	NOUN
eltls-15867	159	41	.	.	PUNCT
eltls-15867	160	1	if	if	SCONJ
eltls-15867	160	2	the	the	DET
eltls-15867	160	3	given	give	VERB
eltls-15867	160	4	guidelines	guideline	NOUN
eltls-15867	160	5	are	be	AUX
eltls-15867	160	6	not	not	PART
eltls-15867	160	7	followed	follow	VERB
eltls-15867	160	8	,	,	PUNCT
eltls-15867	160	9	asci	asci	PROPN
eltls-15867	160	10	can	can	AUX
eltls-15867	160	11	issue	issue	VERB
eltls-15867	160	12	a	a	DET
eltls-15867	160	13	ban	ban	NOUN
eltls-15867	160	14	on	on	ADP
eltls-15867	160	15	the	the	DET
eltls-15867	160	16	celebrity	celebrity	NOUN
eltls-15867	160	17	for	for	ADP
eltls-15867	160	18	endorsing	endorse	VERB
eltls-15867	160	19	any	any	DET
eltls-15867	160	20	products	product	NOUN
eltls-15867	160	21	/	/	SYM
eltls-15867	160	22	services	service	NOUN
eltls-15867	160	23	up	up	ADP
eltls-15867	160	24	to	to	PART
eltls-15867	160	25	1	1	NUM
eltls-15867	160	26	year	year	NOUN
eltls-15867	160	27	,	,	PUNCT
eltls-15867	160	28	extendable	extendable	ADJ
eltls-15867	160	29	to	to	ADP
eltls-15867	160	30	3	3	NUM
eltls-15867	160	31	years	year	NOUN
eltls-15867	160	32	in	in	ADP
eltls-15867	160	33	case	case	NOUN
eltls-15867	160	34	of	of	ADP
eltls-15867	160	35	subsequent	subsequent	ADJ
eltls-15867	160	36	contravention	contravention	NOUN
eltls-15867	160	37	..	..	PUNCT
eltls-15867	160	38	3	3	X
eltls-15867	160	39	)	)	PUNCT
eltls-15867	160	40	deconstruction	deconstruction	NOUN
eltls-15867	160	41	of	of	ADP
eltls-15867	160	42	selective	selective	ADJ
eltls-15867	160	43	voices	voice	NOUN
eltls-15867	160	44	,	,	PUNCT
eltls-15867	160	45	angles	angle	NOUN
eltls-15867	160	46	and	and	CCONJ
eltls-15867	160	47	slant	slant	NOUN
eltls-15867	160	48	of	of	ADP
eltls-15867	160	49	the	the	DET
eltls-15867	160	50	message	message	NOUN
eltls-15867	160	51	which	which	PRON
eltls-15867	160	52	convey	convey	VERB
eltls-15867	160	53	legitimacy	legitimacy	NOUN
eltls-15867	160	54	and	and	CCONJ
eltls-15867	160	55	neutrality	neutrality	NOUN
eltls-15867	160	56	of	of	ADP
eltls-15867	160	57	language	language	NOUN
eltls-15867	160	58	.	.	PUNCT
eltls-15867	161	1	winzo	winzo	NOUN
eltls-15867	161	2	customer	customer	NOUN
eltls-15867	161	3	ratings	rating	NOUN
eltls-15867	161	4	and	and	CCONJ
eltls-15867	161	5	claims	claim	NOUN
eltls-15867	161	6	to	to	PART
eltls-15867	161	7	be	be	AUX
eltls-15867	161	8	a	a	DET
eltls-15867	161	9	safe	safe	ADJ
eltls-15867	161	10	app	app	NOUN
eltls-15867	161	11	in	in	ADP
eltls-15867	161	12	the	the	DET
eltls-15867	161	13	forms	form	NOUN
eltls-15867	161	14	of	of	ADP
eltls-15867	161	15	flash	flash	NOUN
eltls-15867	161	16	messages	message	NOUN
eltls-15867	161	17	and	and	CCONJ
eltls-15867	161	18	new	new	ADJ
eltls-15867	161	19	pop	pop	NOUN
eltls-15867	161	20	ups	up	NOUN
eltls-15867	161	21	appear	appear	VERB
eltls-15867	161	22	wherever	wherever	SCONJ
eltls-15867	161	23	you	you	PRON
eltls-15867	161	24	are	be	AUX
eltls-15867	161	25	browsing	browse	VERB
eltls-15867	161	26	.	.	PUNCT
eltls-15867	162	1	in	in	ADP
eltls-15867	162	2	this	this	DET
eltls-15867	162	3	way	way	NOUN
eltls-15867	162	4	the	the	DET
eltls-15867	162	5	brands	brand	NOUN
eltls-15867	162	6	condition	condition	VERB
eltls-15867	162	7	the	the	DET
eltls-15867	162	8	minds	mind	NOUN
eltls-15867	162	9	of	of	ADP
eltls-15867	162	10	the	the	DET
eltls-15867	162	11	target	target	NOUN
eltls-15867	162	12	audience	audience	NOUN
eltls-15867	162	13	.	.	PUNCT
eltls-15867	163	1	using	use	VERB
eltls-15867	163	2	the	the	DET
eltls-15867	163	3	term	term	NOUN
eltls-15867	163	4	‘	'	PUNCT
eltls-15867	163	5	gaming	game	VERB
eltls-15867	163	6	app	app	NOUN
eltls-15867	163	7	’	'	PUNCT
eltls-15867	163	8	is	be	AUX
eltls-15867	163	9	a	a	DET
eltls-15867	163	10	safe	safe	ADJ
eltls-15867	163	11	choice	choice	NOUN
eltls-15867	163	12	.	.	PUNCT
eltls-15867	164	1	4.2	4.2	NUM
eltls-15867	164	2	discursive	discursive	ADJ
eltls-15867	164	3	practices	practice	NOUN
eltls-15867	164	4	4	4	NUM
eltls-15867	164	5	)	)	PUNCT
eltls-15867	164	6	choice	choice	NOUN
eltls-15867	164	7	of	of	ADP
eltls-15867	164	8	celebrity	celebrity	NOUN
eltls-15867	164	9	as	as	ADP
eltls-15867	164	10	a	a	DET
eltls-15867	164	11	tool	tool	NOUN
eltls-15867	164	12	for	for	ADP
eltls-15867	164	13	manipulation	manipulation	NOUN
eltls-15867	164	14	.	.	PUNCT
eltls-15867	165	1	celebrity	celebrity	NOUN
eltls-15867	165	2	endorsements	endorsement	NOUN
eltls-15867	165	3	have	have	VERB
eltls-15867	165	4	huge	huge	ADJ
eltls-15867	165	5	impact	impact	NOUN
eltls-15867	165	6	on	on	ADP
eltls-15867	165	7	sales	sale	NOUN
eltls-15867	165	8	.	.	PUNCT
eltls-15867	166	1	it	it	PRON
eltls-15867	166	2	is	be	AUX
eltls-15867	166	3	not	not	PART
eltls-15867	166	4	just	just	ADV
eltls-15867	166	5	the	the	DET
eltls-15867	166	6	product	product	NOUN
eltls-15867	166	7	that	that	PRON
eltls-15867	166	8	arrests	arrest	VERB
eltls-15867	166	9	consumer	consumer	NOUN
eltls-15867	166	10	attention	attention	NOUN
eltls-15867	166	11	but	but	CCONJ
eltls-15867	166	12	the	the	DET
eltls-15867	166	13	advertisers	advertiser	NOUN
eltls-15867	166	14	and	and	CCONJ
eltls-15867	166	15	copyrighters	copyrighter	NOUN
eltls-15867	166	16	’	'	PUNCT
eltls-15867	166	17	nuances	nuance	NOUN
eltls-15867	166	18	to	to	PART
eltls-15867	166	19	expose	expose	VERB
eltls-15867	166	20	the	the	DET
eltls-15867	166	21	brand	brand	NOUN
eltls-15867	166	22	.	.	PUNCT
eltls-15867	167	1	endorsements	endorsement	NOUN
eltls-15867	167	2	increase	increase	VERB
eltls-15867	167	3	brand	brand	NOUN
eltls-15867	167	4	recall	recall	NOUN
eltls-15867	167	5	and	and	CCONJ
eltls-15867	167	6	have	have	VERB
eltls-15867	167	7	mass	mass	ADJ
eltls-15867	167	8	appeal	appeal	NOUN
eltls-15867	167	9	.	.	PUNCT
eltls-15867	168	1	a	a	DET
eltls-15867	168	2	need	need	NOUN
eltls-15867	168	3	for	for	ADP
eltls-15867	168	4	consumption	consumption	NOUN
eltls-15867	168	5	is	be	AUX
eltls-15867	168	6	created	create	VERB
eltls-15867	168	7	for	for	ADP
eltls-15867	168	8	the	the	DET
eltls-15867	168	9	target	target	NOUN
eltls-15867	168	10	audience	audience	NOUN
eltls-15867	168	11	and	and	CCONJ
eltls-15867	168	12	then	then	ADV
eltls-15867	168	13	the	the	DET
eltls-15867	168	14	product	product	NOUN
eltls-15867	168	15	is	be	AUX
eltls-15867	168	16	offered	offer	VERB
eltls-15867	168	17	as	as	ADP
eltls-15867	168	18	a	a	DET
eltls-15867	168	19	solution	solution	NOUN
eltls-15867	168	20	.	.	PUNCT
eltls-15867	169	1	celebrities	celebrity	NOUN
eltls-15867	169	2	have	have	VERB
eltls-15867	169	3	demographic	demographic	ADJ
eltls-15867	169	4	effect	effect	NOUN
eltls-15867	169	5	on	on	ADP
eltls-15867	169	6	people	people	NOUN
eltls-15867	169	7	when	when	SCONJ
eltls-15867	169	8	their	their	PRON
eltls-15867	169	9	journey	journey	NOUN
eltls-15867	169	10	of	of	ADP
eltls-15867	169	11	success	success	NOUN
eltls-15867	169	12	is	be	AUX
eltls-15867	169	13	witnessed	witness	VERB
eltls-15867	169	14	by	by	ADP
eltls-15867	169	15	them	they	PRON
eltls-15867	169	16	.	.	PUNCT
eltls-15867	170	1	everyone	everyone	PRON
eltls-15867	170	2	wants	want	VERB
eltls-15867	170	3	to	to	PART
eltls-15867	170	4	be	be	AUX
eltls-15867	170	5	like	like	ADP
eltls-15867	170	6	them	they	PRON
eltls-15867	170	7	.	.	PUNCT
eltls-15867	171	1	so	so	ADV
eltls-15867	171	2	a	a	DET
eltls-15867	171	3	trust	trust	NOUN
eltls-15867	171	4	factor	factor	NOUN
eltls-15867	171	5	works	work	NOUN
eltls-15867	171	6	and	and	CCONJ
eltls-15867	171	7	credibility	credibility	NOUN
eltls-15867	171	8	for	for	ADP
eltls-15867	171	9	the	the	DET
eltls-15867	171	10	product	product	NOUN
eltls-15867	171	11	gets	get	AUX
eltls-15867	171	12	established	establish	VERB
eltls-15867	171	13	.	.	PUNCT
eltls-15867	172	1	5	5	X
eltls-15867	172	2	)	)	PUNCT
eltls-15867	172	3	context	context	NOUN
eltls-15867	172	4	of	of	ADP
eltls-15867	172	5	production	production	NOUN
eltls-15867	172	6	brands	brand	NOUN
eltls-15867	172	7	use	use	VERB
eltls-15867	172	8	facts	fact	NOUN
eltls-15867	172	9	and	and	CCONJ
eltls-15867	172	10	beliefs	belief	NOUN
eltls-15867	172	11	to	to	PART
eltls-15867	172	12	influence	influence	VERB
eltls-15867	172	13	the	the	DET
eltls-15867	172	14	consumers	consumer	NOUN
eltls-15867	172	15	.	.	PUNCT
eltls-15867	173	1	sports	sport	NOUN
eltls-15867	173	2	players	player	NOUN
eltls-15867	173	3	have	have	VERB
eltls-15867	173	4	a	a	DET
eltls-15867	173	5	universal	universal	ADJ
eltls-15867	173	6	appeal	appeal	NOUN
eltls-15867	173	7	in	in	ADP
eltls-15867	173	8	india	india	PROPN
eltls-15867	173	9	.	.	PUNCT
eltls-15867	174	1	through	through	ADP
eltls-15867	174	2	sports	sport	NOUN
eltls-15867	174	3	stars	star	NOUN
eltls-15867	174	4	,	,	PUNCT
eltls-15867	174	5	a	a	DET
eltls-15867	174	6	brand	brand	NOUN
eltls-15867	174	7	can	can	AUX
eltls-15867	174	8	bring	bring	VERB
eltls-15867	174	9	out	out	ADP
eltls-15867	174	10	the	the	DET
eltls-15867	174	11	values	value	NOUN
eltls-15867	174	12	of	of	ADP
eltls-15867	174	13	grit	grit	NOUN
eltls-15867	174	14	,	,	PUNCT
eltls-15867	174	15	determination	determination	NOUN
eltls-15867	174	16	,	,	PUNCT
eltls-15867	174	17	hard	hard	ADJ
eltls-15867	174	18	work	work	NOUN
eltls-15867	174	19	and	and	CCONJ
eltls-15867	174	20	spirit	spirit	NOUN
eltls-15867	174	21	of	of	ADP
eltls-15867	174	22	sportsmanship	sportsmanship	NOUN
eltls-15867	174	23	.	.	PUNCT
eltls-15867	175	1	these	these	PRON
eltls-15867	175	2	are	be	AUX
eltls-15867	175	3	good	good	ADJ
eltls-15867	175	4	and	and	CCONJ
eltls-15867	175	5	inspiring	inspiring	ADJ
eltls-15867	175	6	values	value	NOUN
eltls-15867	175	7	for	for	ADP
eltls-15867	175	8	any	any	DET
eltls-15867	175	9	brand	brand	NOUN
eltls-15867	175	10	to	to	PART
eltls-15867	175	11	stand	stand	VERB
eltls-15867	175	12	for	for	ADP
eltls-15867	175	13	.	.	PUNCT
eltls-15867	176	1	in	in	ADP
eltls-15867	176	2	india	india	PROPN
eltls-15867	176	3	cricket	cricket	PROPN
eltls-15867	176	4	and	and	CCONJ
eltls-15867	176	5	bollywood	bollywood	NOUN
eltls-15867	176	6	are	be	AUX
eltls-15867	176	7	sub	sub	NOUN
eltls-15867	176	8	-	-	NOUN
eltls-15867	176	9	religions	religion	NOUN
eltls-15867	176	10	of	of	ADP
eltls-15867	176	11	their	their	PRON
eltls-15867	176	12	own	own	ADJ
eltls-15867	176	13	.	.	PUNCT
eltls-15867	177	1	the	the	DET
eltls-15867	177	2	stars	star	NOUN
eltls-15867	177	3	from	from	ADP
eltls-15867	177	4	these	these	DET
eltls-15867	177	5	realms	realm	NOUN
eltls-15867	177	6	rule	rule	VERB
eltls-15867	177	7	the	the	DET
eltls-15867	177	8	mindset	mindset	NOUN
eltls-15867	177	9	of	of	ADP
eltls-15867	177	10	consumers	consumer	NOUN
eltls-15867	177	11	.	.	PUNCT
eltls-15867	178	1	both	both	PRON
eltls-15867	178	2	of	of	ADP
eltls-15867	178	3	them	they	PRON
eltls-15867	178	4	are	be	AUX
eltls-15867	178	5	arenas	arena	NOUN
eltls-15867	178	6	and	and	CCONJ
eltls-15867	178	7	spaces	space	NOUN
eltls-15867	178	8	into	into	ADP
eltls-15867	178	9	which	which	PRON
eltls-15867	178	10	the	the	DET
eltls-15867	178	11	consumers	consumer	NOUN
eltls-15867	178	12	escape	escape	VERB
eltls-15867	178	13	from	from	ADP
eltls-15867	178	14	their	their	PRON
eltls-15867	178	15	mundane	mundane	ADJ
eltls-15867	178	16	lives	life	NOUN
eltls-15867	178	17	and	and	CCONJ
eltls-15867	178	18	thus	thus	ADV
eltls-15867	178	19	it	it	PRON
eltls-15867	178	20	is	be	AUX
eltls-15867	178	21	these	these	DET
eltls-15867	178	22	two	two	NUM
eltls-15867	178	23	spaces	space	NOUN
eltls-15867	178	24	which	which	PRON
eltls-15867	178	25	give	give	VERB
eltls-15867	178	26	us	we	PRON
eltls-15867	178	27	our	our	PRON
eltls-15867	178	28	brand	brand	NOUN
eltls-15867	178	29	endorsers	endorser	NOUN
eltls-15867	178	30	.	.	PUNCT
eltls-15867	179	1	as	as	SCONJ
eltls-15867	179	2	bollywood	bollywood	NOUN
eltls-15867	179	3	is	be	AUX
eltls-15867	179	4	going	go	VERB
eltls-15867	179	5	through	through	ADP
eltls-15867	179	6	a	a	DET
eltls-15867	179	7	downside	downside	NOUN
eltls-15867	179	8	today	today	NOUN
eltls-15867	179	9	,	,	PUNCT
eltls-15867	179	10	it	it	PRON
eltls-15867	179	11	is	be	AUX
eltls-15867	179	12	the	the	DET
eltls-15867	179	13	sports	sport	NOUN
eltls-15867	179	14	stars	star	NOUN
eltls-15867	179	15	and	and	CCONJ
eltls-15867	179	16	the	the	DET
eltls-15867	179	17	southern	southern	ADJ
eltls-15867	179	18	celebrities	celebrity	NOUN
eltls-15867	179	19	that	that	PRON
eltls-15867	179	20	are	be	AUX
eltls-15867	179	21	rising	rise	VERB
eltls-15867	179	22	once	once	ADV
eltls-15867	179	23	again	again	ADV
eltls-15867	179	24	.	.	PUNCT
eltls-15867	180	1	change	change	NOUN
eltls-15867	180	2	in	in	ADP
eltls-15867	180	3	trends	trend	NOUN
eltls-15867	180	4	:	:	PUNCT
eltls-15867	180	5	cricketers	cricketer	NOUN
eltls-15867	180	6	and	and	CCONJ
eltls-15867	180	7	bollywood	bollywood	NOUN
eltls-15867	180	8	stars	star	NOUN
eltls-15867	180	9	are	be	AUX
eltls-15867	180	10	being	be	AUX
eltls-15867	180	11	replaced	replace	VERB
eltls-15867	180	12	by	by	ADP
eltls-15867	180	13	other	other	ADJ
eltls-15867	180	14	sportspersons	sportsperson	NOUN
eltls-15867	180	15	and	and	CCONJ
eltls-15867	180	16	social	social	ADJ
eltls-15867	180	17	media	medium	NOUN
eltls-15867	180	18	influencers	influencer	NOUN
eltls-15867	180	19	.	.	PUNCT
eltls-15867	181	1	there	there	PRON
eltls-15867	181	2	are	be	VERB
eltls-15867	181	3	several	several	ADJ
eltls-15867	181	4	brands	brand	NOUN
eltls-15867	181	5	that	that	PRON
eltls-15867	181	6	are	be	AUX
eltls-15867	181	7	roping	rope	VERB
eltls-15867	181	8	in	in	ADP
eltls-15867	181	9	sports	sport	NOUN
eltls-15867	181	10	celebrities	celebrity	NOUN
eltls-15867	181	11	as	as	ADP
eltls-15867	181	12	brand	brand	NOUN
eltls-15867	181	13	ambassadors	ambassador	NOUN
eltls-15867	181	14	or	or	CCONJ
eltls-15867	181	15	endorsers	endorser	NOUN
eltls-15867	181	16	.	.	PUNCT
eltls-15867	182	1	not	not	PART
eltls-15867	182	2	just	just	ADV
eltls-15867	182	3	cricketers	cricketer	NOUN
eltls-15867	182	4	,	,	PUNCT
eltls-15867	182	5	but	but	CCONJ
eltls-15867	182	6	with	with	ADP
eltls-15867	182	7	the	the	DET
eltls-15867	182	8	rise	rise	NOUN
eltls-15867	182	9	and	and	CCONJ
eltls-15867	182	10	rise	rise	NOUN
eltls-15867	182	11	of	of	ADP
eltls-15867	182	12	olympians	olympian	NOUN
eltls-15867	182	13	such	such	ADJ
eltls-15867	182	14	as	as	ADP
eltls-15867	182	15	mc	mc	PROPN
eltls-15867	182	16	mary	mary	PROPN
eltls-15867	182	17	kom	kom	PROPN
eltls-15867	182	18	,	,	PUNCT
eltls-15867	182	19	neeraj	neeraj	PROPN
eltls-15867	182	20	chopra	chopra	PROPN
eltls-15867	182	21	and	and	CCONJ
eltls-15867	182	22	others	other	NOUN
eltls-15867	182	23	there	there	PRON
eltls-15867	182	24	has	have	AUX
eltls-15867	182	25	been	be	AUX
eltls-15867	182	26	a	a	DET
eltls-15867	182	27	tremendous	tremendous	ADJ
eltls-15867	182	28	shift	shift	NOUN
eltls-15867	182	29	of	of	ADP
eltls-15867	182	30	endorsements	endorsement	NOUN
eltls-15867	182	31	from	from	ADP
eltls-15867	182	32	bollywood	bollywood	NOUN
eltls-15867	182	33	stars	star	NOUN
eltls-15867	182	34	to	to	ADP
eltls-15867	182	35	athletes	athlete	NOUN
eltls-15867	182	36	and	and	CCONJ
eltls-15867	182	37	players	player	NOUN
eltls-15867	182	38	who	who	PRON
eltls-15867	182	39	dominate	dominate	VERB
eltls-15867	182	40	the	the	DET
eltls-15867	182	41	international	international	ADJ
eltls-15867	182	42	scene	scene	NOUN
eltls-15867	182	43	in	in	ADP
eltls-15867	182	44	other	other	ADJ
eltls-15867	182	45	sports	sport	NOUN
eltls-15867	182	46	such	such	ADJ
eltls-15867	182	47	as	as	ADP
eltls-15867	182	48	badminton	badminton	NOUN
eltls-15867	182	49	,	,	PUNCT
eltls-15867	182	50	football	football	NOUN
eltls-15867	182	51	,	,	PUNCT
eltls-15867	182	52	and	and	CCONJ
eltls-15867	182	53	more	more	ADJ
eltls-15867	182	54	.	.	PUNCT
eltls-15867	183	1	in	in	ADP
eltls-15867	183	2	recent	recent	ADJ
eltls-15867	183	3	times	time	NOUN
eltls-15867	183	4	,	,	PUNCT
eltls-15867	183	5	several	several	ADJ
eltls-15867	183	6	other	other	ADJ
eltls-15867	183	7	sports	sport	NOUN
eltls-15867	183	8	personalities	personality	NOUN
eltls-15867	183	9	such	such	ADJ
eltls-15867	183	10	as	as	ADP
eltls-15867	183	11	neeraj	neeraj	PROPN
eltls-15867	183	12	chopra	chopra	PROPN
eltls-15867	183	13	for	for	ADP
eltls-15867	183	14	under	under	ADP
eltls-15867	183	15	armour	armour	NOUN
eltls-15867	183	16	,	,	PUNCT
eltls-15867	183	17	abhinav	abhinav	PROPN
eltls-15867	183	18	bindra	bindra	PROPN
eltls-15867	183	19	for	for	ADP
eltls-15867	183	20	gillette	gillette	PROPN
eltls-15867	183	21	,	,	PUNCT
eltls-15867	183	22	mirabai	mirabai	VERB
eltls-15867	183	23	chanu	chanu	NOUN
eltls-15867	183	24	and	and	CCONJ
eltls-15867	183	25	hima	hima	PROPN
eltls-15867	183	26	das	das	PROPN
eltls-15867	183	27	for	for	ADP
eltls-15867	183	28	adidas	adidas	PROPN
eltls-15867	183	29	,	,	PUNCT
eltls-15867	183	30	and	and	CCONJ
eltls-15867	183	31	pv	pv	PROPN
eltls-15867	183	32	sindhu	sindhu	PROPN
eltls-15867	183	33	for	for	ADP
eltls-15867	183	34	bridgestone	bridgestone	PROPN
eltls-15867	183	35	,	,	PUNCT
eltls-15867	183	36	and	and	CCONJ
eltls-15867	183	37	more	more	ADJ
eltls-15867	183	38	have	have	AUX
eltls-15867	183	39	proven	prove	VERB
eltls-15867	183	40	their	their	PRON
eltls-15867	183	41	mass	mass	ADJ
eltls-15867	183	42	appeal	appeal	NOUN
eltls-15867	183	43	and	and	CCONJ
eltls-15867	183	44	become	become	VERB
eltls-15867	183	45	hot	hot	ADJ
eltls-15867	183	46	properties	property	NOUN
eltls-15867	183	47	for	for	ADP
eltls-15867	183	48	brands	brand	NOUN
eltls-15867	183	49	.	.	PUNCT
eltls-15867	184	1	according	accord	VERB
eltls-15867	184	2	to	to	ADP
eltls-15867	184	3	rutu	rutu	PROPN
eltls-15867	184	4	mody	mody	PROPN
eltls-15867	184	5	kamdar	kamdar	PROPN
eltls-15867	184	6	,	,	PUNCT
eltls-15867	184	7	founder	founder	NOUN
eltls-15867	184	8	of	of	ADP
eltls-15867	184	9	jigsaw	jigsaw	PROPN
eltls-15867	184	10	brand	brand	NOUN
eltls-15867	184	11	consultants	consultant	NOUN
eltls-15867	184	12	,	,	PUNCT
eltls-15867	184	13	“	"	PUNCT
eltls-15867	184	14	bollywood	bollywood	NOUN
eltls-15867	184	15	celebrities	celebrity	NOUN
eltls-15867	184	16	have	have	AUX
eltls-15867	184	17	been	be	AUX
eltls-15867	184	18	losing	lose	VERB
eltls-15867	184	19	their	their	PRON
eltls-15867	184	20	sheen	sheen	NOUN
eltls-15867	184	21	for	for	ADP
eltls-15867	184	22	some	some	DET
eltls-15867	184	23	time	time	NOUN
eltls-15867	184	24	now	now	ADV
eltls-15867	184	25	,	,	PUNCT
eltls-15867	184	26	owing	owe	VERB
eltls-15867	184	27	to	to	ADP
eltls-15867	184	28	the	the	DET
eltls-15867	184	29	slump	slump	NOUN
eltls-15867	184	30	in	in	ADP
eltls-15867	184	31	the	the	DET
eltls-15867	184	32	film	film	NOUN
eltls-15867	184	33	industry	industry	NOUN
eltls-15867	184	34	and	and	CCONJ
eltls-15867	184	35	a	a	DET
eltls-15867	184	36	lot	lot	NOUN
eltls-15867	184	37	of	of	ADP
eltls-15867	184	38	other	other	ADJ
eltls-15867	184	39	controversies	controversy	NOUN
eltls-15867	184	40	and	and	CCONJ
eltls-15867	184	41	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-15867	184	42	english	english	ADJ
eltls-15867	184	43	language	language	NOUN
eltls-15867	184	44	teaching	teaching	NOUN
eltls-15867	184	45	and	and	CCONJ
eltls-15867	184	46	linguistics	linguistic	NOUN
eltls-15867	184	47	studies	study	NOUN
eltls-15867	184	48	vol	vol	NOUN
eltls-15867	184	49	.	.	PROPN
eltls-15867	184	50	5	5	NUM
eltls-15867	184	51	,	,	PUNCT
eltls-15867	184	52	no	no	INTJ
eltls-15867	184	53	.	.	NOUN
eltls-15867	184	54	2	2	NUM
eltls-15867	184	55	,	,	PUNCT
eltls-15867	184	56	2023	2023	NUM
eltls-15867	184	57	114	114	NUM
eltls-15867	184	58	published	publish	VERB
eltls-15867	184	59	by	by	ADP
eltls-15867	184	60	scholink	scholink	PROPN
eltls-15867	184	61	inc	inc	PROPN
eltls-15867	184	62	.	.	PROPN
eltls-15867	184	63	issues	issue	NOUN
eltls-15867	184	64	that	that	PRON
eltls-15867	184	65	they	they	PRON
eltls-15867	184	66	’ve	’ve	AUX
eltls-15867	184	67	been	be	AUX
eltls-15867	184	68	embroiled	embroil	VERB
eltls-15867	184	69	in	in	ADP
eltls-15867	184	70	.	.	PUNCT
eltls-15867	185	1	for	for	ADP
eltls-15867	185	2	brands	brand	NOUN
eltls-15867	185	3	,	,	PUNCT
eltls-15867	185	4	sports	sport	NOUN
eltls-15867	185	5	stars	star	NOUN
eltls-15867	185	6	are	be	AUX
eltls-15867	185	7	more	more	ADV
eltls-15867	185	8	stable	stable	ADJ
eltls-15867	185	9	and	and	CCONJ
eltls-15867	185	10	reliable	reliable	ADJ
eltls-15867	185	11	as	as	ADP
eltls-15867	185	12	endorsers	endorser	NOUN
eltls-15867	185	13	than	than	ADP
eltls-15867	185	14	celebrities	celebrity	NOUN
eltls-15867	185	15	.	.	PUNCT
eltls-15867	186	1	one	one	NUM
eltls-15867	186	2	bad	bad	ADJ
eltls-15867	186	3	movie	movie	NOUN
eltls-15867	186	4	or	or	CCONJ
eltls-15867	186	5	negative	negative	ADJ
eltls-15867	186	6	role	role	NOUN
eltls-15867	186	7	or	or	CCONJ
eltls-15867	186	8	controversy	controversy	NOUN
eltls-15867	186	9	could	could	AUX
eltls-15867	186	10	throw	throw	VERB
eltls-15867	186	11	off	off	ADP
eltls-15867	186	12	a	a	DET
eltls-15867	186	13	bollywood	bollywood	NOUN
eltls-15867	186	14	celebrity	celebrity	NOUN
eltls-15867	186	15	’s	’s	PART
eltls-15867	186	16	reputation	reputation	NOUN
eltls-15867	186	17	,	,	PUNCT
eltls-15867	186	18	thereby	thereby	ADV
eltls-15867	186	19	also	also	ADV
eltls-15867	186	20	affecting	affect	VERB
eltls-15867	186	21	the	the	DET
eltls-15867	186	22	reputation	reputation	NOUN
eltls-15867	186	23	of	of	ADP
eltls-15867	186	24	the	the	DET
eltls-15867	186	25	brand	brand	NOUN
eltls-15867	186	26	.	.	PUNCT
eltls-15867	187	1	post	post	VERB
eltls-15867	187	2	tokyo	tokyo	PROPN
eltls-15867	187	3	olympics	olympics	PROPN
eltls-15867	187	4	,	,	PUNCT
eltls-15867	187	5	athletes	athlete	NOUN
eltls-15867	187	6	like	like	ADP
eltls-15867	187	7	bajrang	bajrang	PROPN
eltls-15867	187	8	punia	punia	PROPN
eltls-15867	187	9	,	,	PUNCT
eltls-15867	187	10	devendra	devendra	PROPN
eltls-15867	187	11	jhajharia	jhajharia	PROPN
eltls-15867	187	12	,	,	PUNCT
eltls-15867	187	13	neeraj	neeraj	PROPN
eltls-15867	187	14	chopra	chopra	PROPN
eltls-15867	187	15	and	and	CCONJ
eltls-15867	187	16	pv	pv	PROPN
eltls-15867	187	17	sindhu	sindhu	PROPN
eltls-15867	187	18	added	add	VERB
eltls-15867	187	19	major	major	ADJ
eltls-15867	187	20	endorsement	endorsement	NOUN
eltls-15867	187	21	deals	deal	NOUN
eltls-15867	187	22	to	to	ADP
eltls-15867	187	23	their	their	PRON
eltls-15867	187	24	brand	brand	NOUN
eltls-15867	187	25	portfolio	portfolio	NOUN
eltls-15867	187	26	.	.	PUNCT
eltls-15867	188	1	the	the	DET
eltls-15867	188	2	majority	majority	NOUN
eltls-15867	188	3	of	of	ADP
eltls-15867	188	4	the	the	DET
eltls-15867	188	5	endorsements	endorsement	NOUN
eltls-15867	188	6	were	be	AUX
eltls-15867	188	7	done	do	VERB
eltls-15867	188	8	in	in	ADP
eltls-15867	188	9	the	the	DET
eltls-15867	188	10	financial	financial	ADJ
eltls-15867	188	11	services	service	NOUN
eltls-15867	188	12	and	and	CCONJ
eltls-15867	188	13	the	the	DET
eltls-15867	188	14	food	food	NOUN
eltls-15867	188	15	and	and	CCONJ
eltls-15867	188	16	beverages	beverage	NOUN
eltls-15867	188	17	segments	segment	NOUN
eltls-15867	188	18	.	.	PUNCT
eltls-15867	189	1	these	these	PRON
eltls-15867	189	2	included	include	VERB
eltls-15867	189	3	brands	brand	NOUN
eltls-15867	189	4	such	such	ADJ
eltls-15867	189	5	as	as	ADP
eltls-15867	189	6	apis	apis	PROPN
eltls-15867	189	7	himalaya	himalaya	PROPN
eltls-15867	189	8	honey	honey	PROPN
eltls-15867	189	9	,	,	PUNCT
eltls-15867	189	10	mobil	mobil	PROPN
eltls-15867	189	11	india	india	PROPN
eltls-15867	189	12	,	,	PUNCT
eltls-15867	189	13	natural	natural	ADJ
eltls-15867	189	14	ice	ice	NOUN
eltls-15867	189	15	cream	cream	NOUN
eltls-15867	189	16	,	,	PUNCT
eltls-15867	189	17	among	among	ADP
eltls-15867	189	18	others	other	NOUN
eltls-15867	189	19	4.3	4.3	NUM
eltls-15867	189	20	social	social	ADJ
eltls-15867	189	21	practices	practice	NOUN
eltls-15867	189	22	6	6	NUM
eltls-15867	189	23	)	)	PUNCT
eltls-15867	189	24	impact	impact	NOUN
eltls-15867	189	25	of	of	ADP
eltls-15867	189	26	celebrity	celebrity	NOUN
eltls-15867	189	27	endorsement	endorsement	NOUN
eltls-15867	189	28	on	on	ADP
eltls-15867	189	29	target	target	NOUN
eltls-15867	189	30	audience	audience	NOUN
eltls-15867	189	31	/	/	SYM
eltls-15867	189	32	consumer	consumer	NOUN
eltls-15867	189	33	’s	’s	PART
eltls-15867	189	34	attitude	attitude	NOUN
eltls-15867	189	35	and	and	CCONJ
eltls-15867	189	36	buying	buy	VERB
eltls-15867	189	37	behaviour	behaviour	NOUN
eltls-15867	189	38	to	to	PART
eltls-15867	189	39	study	study	VERB
eltls-15867	189	40	the	the	DET
eltls-15867	189	41	impact	impact	NOUN
eltls-15867	189	42	of	of	ADP
eltls-15867	189	43	sample	sample	NOUN
eltls-15867	189	44	advertisements	advertisement	NOUN
eltls-15867	189	45	on	on	ADP
eltls-15867	189	46	consumer	consumer	NOUN
eltls-15867	189	47	behaviour	behaviour	NOUN
eltls-15867	189	48	a	a	DET
eltls-15867	189	49	field	field	NOUN
eltls-15867	189	50	survey	survey	NOUN
eltls-15867	189	51	was	be	AUX
eltls-15867	189	52	conducted	conduct	VERB
eltls-15867	189	53	on	on	ADP
eltls-15867	189	54	500	500	NUM
eltls-15867	189	55	college	college	NOUN
eltls-15867	189	56	going	go	VERB
eltls-15867	189	57	students	student	NOUN
eltls-15867	189	58	.	.	PUNCT
eltls-15867	190	1	they	they	PRON
eltls-15867	190	2	were	be	AUX
eltls-15867	190	3	interviewed	interview	VERB
eltls-15867	190	4	regarding	regard	VERB
eltls-15867	190	5	their	their	PRON
eltls-15867	190	6	responses	response	NOUN
eltls-15867	190	7	on	on	ADP
eltls-15867	190	8	these	these	DET
eltls-15867	190	9	advertisements	advertisement	NOUN
eltls-15867	190	10	.	.	PUNCT
eltls-15867	191	1	the	the	DET
eltls-15867	191	2	results	result	NOUN
eltls-15867	191	3	of	of	ADP
eltls-15867	191	4	the	the	DET
eltls-15867	191	5	survey	survey	NOUN
eltls-15867	191	6	revealed	reveal	VERB
eltls-15867	191	7	:	:	PUNCT
eltls-15867	191	8	1	1	X
eltls-15867	191	9	.	.	X
eltls-15867	191	10	celebrity	celebrity	NOUN
eltls-15867	191	11	endorsement	endorsement	NOUN
eltls-15867	191	12	influenced	influence	VERB
eltls-15867	191	13	category	category	NOUN
eltls-15867	191	14	a	a	DET
eltls-15867	191	15	(	(	PUNCT
eltls-15867	191	16	18	18	NUM
eltls-15867	191	17	-	-	SYM
eltls-15867	191	18	22	22	NUM
eltls-15867	191	19	years	year	NOUN
eltls-15867	191	20	)	)	PUNCT
eltls-15867	191	21	more	more	ADJ
eltls-15867	191	22	than	than	ADP
eltls-15867	191	23	the	the	DET
eltls-15867	191	24	category	category	NOUN
eltls-15867	191	25	b	b	NOUN
eltls-15867	191	26	(	(	PUNCT
eltls-15867	191	27	22	22	NUM
eltls-15867	191	28	-	-	SYM
eltls-15867	191	29	25	25	NUM
eltls-15867	191	30	years	year	NOUN
eltls-15867	191	31	)	)	PUNCT
eltls-15867	191	32	.	.	PUNCT
eltls-15867	192	1	2	2	X
eltls-15867	192	2	.	.	X
eltls-15867	192	3	endorsements	endorsement	NOUN
eltls-15867	192	4	do	do	AUX
eltls-15867	192	5	affect	affect	VERB
eltls-15867	192	6	the	the	DET
eltls-15867	192	7	attitudes	attitude	NOUN
eltls-15867	192	8	and	and	CCONJ
eltls-15867	192	9	buying	buy	VERB
eltls-15867	192	10	behaviour	behaviour	NOUN
eltls-15867	192	11	of	of	ADP
eltls-15867	192	12	the	the	DET
eltls-15867	192	13	target	target	NOUN
eltls-15867	192	14	audience	audience	NOUN
eltls-15867	192	15	.	.	PUNCT
eltls-15867	193	1	60	60	NUM
eltls-15867	193	2	%	%	NOUN
eltls-15867	193	3	respondents	respondent	NOUN
eltls-15867	193	4	in	in	ADP
eltls-15867	193	5	both	both	CCONJ
eltls-15867	193	6	the	the	DET
eltls-15867	193	7	age	age	NOUN
eltls-15867	193	8	categories	category	NOUN
eltls-15867	193	9	agreed	agree	VERB
eltls-15867	193	10	of	of	ADP
eltls-15867	193	11	being	be	AUX
eltls-15867	193	12	influenced	influence	VERB
eltls-15867	193	13	by	by	ADP
eltls-15867	193	14	celebrity	celebrity	NOUN
eltls-15867	193	15	endorsement	endorsement	NOUN
eltls-15867	193	16	.	.	PUNCT
eltls-15867	194	1	3	3	X
eltls-15867	194	2	.	.	X
eltls-15867	195	1	in	in	ADP
eltls-15867	195	2	30	30	NUM
eltls-15867	195	3	%	%	NOUN
eltls-15867	195	4	cases	case	NOUN
eltls-15867	195	5	the	the	DET
eltls-15867	195	6	target	target	NOUN
eltls-15867	195	7	audience	audience	NOUN
eltls-15867	195	8	just	just	ADV
eltls-15867	195	9	remembered	remember	VERB
eltls-15867	195	10	the	the	DET
eltls-15867	195	11	celebrity	celebrity	NOUN
eltls-15867	195	12	endorser	endorser	NOUN
eltls-15867	195	13	but	but	CCONJ
eltls-15867	195	14	not	not	PART
eltls-15867	195	15	the	the	DET
eltls-15867	195	16	brand	brand	NOUN
eltls-15867	195	17	name	name	NOUN
eltls-15867	195	18	.	.	PUNCT
eltls-15867	196	1	this	this	PRON
eltls-15867	196	2	was	be	AUX
eltls-15867	196	3	because	because	SCONJ
eltls-15867	196	4	the	the	DET
eltls-15867	196	5	celebrities	celebrity	NOUN
eltls-15867	196	6	overshadowed	overshadow	VERB
eltls-15867	196	7	the	the	DET
eltls-15867	196	8	gaming	gaming	NOUN
eltls-15867	196	9	apps	app	NOUN
eltls-15867	196	10	and	and	CCONJ
eltls-15867	196	11	also	also	ADV
eltls-15867	196	12	because	because	SCONJ
eltls-15867	196	13	multi	multi	ADJ
eltls-15867	196	14	-	-	ADJ
eltls-15867	196	15	brand	brand	ADJ
eltls-15867	196	16	endorsement	endorsement	NOUN
eltls-15867	196	17	dilutes	dilute	VERB
eltls-15867	196	18	the	the	DET
eltls-15867	196	19	effect	effect	NOUN
eltls-15867	196	20	especially	especially	ADV
eltls-15867	196	21	in	in	ADP
eltls-15867	196	22	case	case	NOUN
eltls-15867	196	23	of	of	ADP
eltls-15867	196	24	virat	virat	PROPN
eltls-15867	196	25	kohli	kohli	PROPN
eltls-15867	196	26	and	and	CCONJ
eltls-15867	196	27	ms	ms	PROPN
eltls-15867	196	28	dhoni	dhoni	PROPN
eltls-15867	196	29	as	as	SCONJ
eltls-15867	196	30	they	they	PRON
eltls-15867	196	31	are	be	AUX
eltls-15867	196	32	brand	brand	NOUN
eltls-15867	196	33	ambassadors	ambassador	NOUN
eltls-15867	196	34	for	for	ADP
eltls-15867	196	35	many	many	ADJ
eltls-15867	196	36	companies	company	NOUN
eltls-15867	196	37	.	.	PUNCT
eltls-15867	197	1	our	our	PRON
eltls-15867	197	2	findings	finding	NOUN
eltls-15867	197	3	are	be	AUX
eltls-15867	197	4	line	line	NOUN
eltls-15867	197	5	with	with	ADP
eltls-15867	197	6	patra	patra	PROPN
eltls-15867	197	7	and	and	CCONJ
eltls-15867	197	8	dutta	dutta	PROPN
eltls-15867	197	9	.	.	PUNCT
eltls-15867	198	1	the	the	DET
eltls-15867	198	2	popularity	popularity	NOUN
eltls-15867	198	3	of	of	ADP
eltls-15867	198	4	celebrity	celebrity	NOUN
eltls-15867	198	5	endorsement	endorsement	NOUN
eltls-15867	198	6	in	in	ADP
eltls-15867	198	7	india	india	PROPN
eltls-15867	198	8	is	be	AUX
eltls-15867	198	9	not	not	PART
eltls-15867	198	10	without	without	ADP
eltls-15867	198	11	its	its	PRON
eltls-15867	198	12	difficulties	difficulty	NOUN
eltls-15867	198	13	,	,	PUNCT
eltls-15867	198	14	and	and	CCONJ
eltls-15867	198	15	carries	carry	VERB
eltls-15867	198	16	with	with	ADP
eltls-15867	198	17	it	it	PRON
eltls-15867	198	18	two	two	NUM
eltls-15867	198	19	negative	negative	ADJ
eltls-15867	198	20	consequences	consequence	NOUN
eltls-15867	198	21	:	:	PUNCT
eltls-15867	198	22	1	1	NUM
eltls-15867	198	23	celebrity	celebrity	NOUN
eltls-15867	198	24	overexposure	overexposure	NOUN
eltls-15867	198	25	due	due	ADP
eltls-15867	198	26	to	to	ADP
eltls-15867	198	27	multiple	multiple	ADJ
eltls-15867	198	28	brand	brand	NOUN
eltls-15867	198	29	endorsements	endorsement	NOUN
eltls-15867	198	30	2	2	NUM
eltls-15867	198	31	the	the	DET
eltls-15867	198	32	potential	potential	NOUN
eltls-15867	198	33	for	for	SCONJ
eltls-15867	198	34	celebrities	celebrity	NOUN
eltls-15867	198	35	to	to	PART
eltls-15867	198	36	overshadow	overshadow	VERB
eltls-15867	198	37	the	the	DET
eltls-15867	198	38	brand	brand	NOUN
eltls-15867	198	39	(	(	PUNCT
eltls-15867	198	40	patra	patra	PROPN
eltls-15867	198	41	and	and	CCONJ
eltls-15867	198	42	datta	datta	PROPN
eltls-15867	198	43	,	,	PUNCT
eltls-15867	198	44	2010	2010	NUM
eltls-15867	198	45	)	)	PUNCT
eltls-15867	198	46	.	.	PUNCT
eltls-15867	199	1	7	7	X
eltls-15867	199	2	)	)	PUNCT
eltls-15867	199	3	power	power	NOUN
eltls-15867	199	4	and	and	CCONJ
eltls-15867	199	5	ideology	ideology	NOUN
eltls-15867	199	6	of	of	ADP
eltls-15867	199	7	media	medium	NOUN
eltls-15867	199	8	consumers	consumer	NOUN
eltls-15867	199	9	not	not	PART
eltls-15867	199	10	only	only	ADV
eltls-15867	199	11	consume	consume	VERB
eltls-15867	199	12	the	the	DET
eltls-15867	199	13	product	product	NOUN
eltls-15867	199	14	but	but	CCONJ
eltls-15867	199	15	also	also	ADV
eltls-15867	199	16	the	the	DET
eltls-15867	199	17	meanings	meaning	NOUN
eltls-15867	199	18	associated	associate	VERB
eltls-15867	199	19	with	with	ADP
eltls-15867	199	20	it	it	PRON
eltls-15867	199	21	,	,	PUNCT
eltls-15867	199	22	the	the	DET
eltls-15867	199	23	effectiveness	effectiveness	NOUN
eltls-15867	199	24	of	of	ADP
eltls-15867	199	25	a	a	DET
eltls-15867	199	26	celebrity	celebrity	NOUN
eltls-15867	199	27	endorsement	endorsement	NOUN
eltls-15867	199	28	depends	depend	VERB
eltls-15867	199	29	upon	upon	SCONJ
eltls-15867	199	30	the	the	DET
eltls-15867	199	31	cultural	cultural	ADJ
eltls-15867	199	32	meanings	meaning	NOUN
eltls-15867	199	33	which	which	PRON
eltls-15867	199	34	the	the	DET
eltls-15867	199	35	celebrity	celebrity	NOUN
eltls-15867	199	36	transfers	transfer	NOUN
eltls-15867	199	37	to	to	ADP
eltls-15867	199	38	the	the	DET
eltls-15867	199	39	product	product	NOUN
eltls-15867	199	40	.	.	PUNCT
eltls-15867	200	1	winzo	winzo	NOUN
eltls-15867	200	2	claims	claim	VERB
eltls-15867	200	3	to	to	PART
eltls-15867	200	4	have	have	VERB
eltls-15867	200	5	a	a	DET
eltls-15867	200	6	vision	vision	NOUN
eltls-15867	200	7	of	of	ADP
eltls-15867	200	8	promoting	promote	VERB
eltls-15867	200	9	the	the	DET
eltls-15867	200	10	spirit	spirit	NOUN
eltls-15867	200	11	of	of	ADP
eltls-15867	200	12	winning	win	VERB
eltls-15867	200	13	and	and	CCONJ
eltls-15867	200	14	culturally	culturally	ADV
eltls-15867	200	15	relevant	relevant	ADJ
eltls-15867	200	16	content	content	NOUN
eltls-15867	200	17	across	across	ADP
eltls-15867	200	18	bharat	bharat	NOUN
eltls-15867	200	19	.	.	PUNCT
eltls-15867	201	1	the	the	DET
eltls-15867	201	2	underlying	underlie	VERB
eltls-15867	201	3	ideology	ideology	NOUN
eltls-15867	201	4	is	be	AUX
eltls-15867	201	5	,	,	PUNCT
eltls-15867	201	6	however	however	ADV
eltls-15867	201	7	,	,	PUNCT
eltls-15867	201	8	different	different	ADJ
eltls-15867	201	9	.	.	PUNCT
eltls-15867	202	1	gamification	gamification	NOUN
eltls-15867	202	2	might	might	AUX
eltls-15867	202	3	be	be	AUX
eltls-15867	202	4	seen	see	VERB
eltls-15867	202	5	as	as	ADP
eltls-15867	202	6	a	a	DET
eltls-15867	202	7	form	form	NOUN
eltls-15867	202	8	of	of	ADP
eltls-15867	202	9	ideology	ideology	NOUN
eltls-15867	202	10	and	and	CCONJ
eltls-15867	202	11	therefore	therefore	ADV
eltls-15867	202	12	a	a	DET
eltls-15867	202	13	mechanism	mechanism	NOUN
eltls-15867	202	14	of	of	ADP
eltls-15867	202	15	the	the	DET
eltls-15867	202	16	dominant	dominant	ADJ
eltls-15867	202	17	class	class	NOUN
eltls-15867	202	18	to	to	PART
eltls-15867	202	19	set	set	VERB
eltls-15867	202	20	agenda	agenda	NOUN
eltls-15867	202	21	and	and	CCONJ
eltls-15867	202	22	to	to	PART
eltls-15867	202	23	legitimize	legitimize	VERB
eltls-15867	202	24	actions	action	NOUN
eltls-15867	202	25	taken	take	VERB
eltls-15867	202	26	by	by	ADP
eltls-15867	202	27	this	this	DET
eltls-15867	202	28	very	very	ADJ
eltls-15867	202	29	class	class	NOUN
eltls-15867	202	30	or	or	CCONJ
eltls-15867	202	31	group	group	NOUN
eltls-15867	202	32	.	.	PUNCT
eltls-15867	203	1	the	the	DET
eltls-15867	203	2	panacea	panacea	NOUN
eltls-15867	203	3	of	of	ADP
eltls-15867	203	4	gamification	gamification	NOUN
eltls-15867	203	5	seems	seem	VERB
eltls-15867	203	6	to	to	PART
eltls-15867	203	7	have	have	VERB
eltls-15867	203	8	an	an	DET
eltls-15867	203	9	unlimited	unlimited	ADJ
eltls-15867	203	10	range	range	NOUN
eltls-15867	203	11	of	of	ADP
eltls-15867	203	12	possible	possible	ADJ
eltls-15867	203	13	application	application	NOUN
eltls-15867	203	14	areas	area	NOUN
eltls-15867	203	15	and	and	CCONJ
eltls-15867	203	16	unrestricted	unrestricted	ADJ
eltls-15867	203	17	trust	trust	NOUN
eltls-15867	203	18	and	and	CCONJ
eltls-15867	203	19	loyalty	loyalty	NOUN
eltls-15867	203	20	by	by	ADP
eltls-15867	203	21	the	the	DET
eltls-15867	203	22	consumers	consumer	NOUN
eltls-15867	203	23	.	.	PUNCT
eltls-15867	204	1	it	it	PRON
eltls-15867	204	2	is	be	AUX
eltls-15867	204	3	difficult	difficult	ADJ
eltls-15867	204	4	to	to	PART
eltls-15867	204	5	prove	prove	VERB
eltls-15867	204	6	any	any	PRON
eltls-15867	204	7	of	of	ADP
eltls-15867	204	8	the	the	DET
eltls-15867	204	9	announced	announce	VERB
eltls-15867	204	10	effects	effect	NOUN
eltls-15867	204	11	of	of	ADP
eltls-15867	204	12	gamification	gamification	NOUN
eltls-15867	204	13	as	as	ADP
eltls-15867	204	14	false	false	ADJ
eltls-15867	204	15	because	because	SCONJ
eltls-15867	204	16	the	the	DET
eltls-15867	204	17	inherent	inherent	ADJ
eltls-15867	204	18	logic	logic	NOUN
eltls-15867	204	19	of	of	ADP
eltls-15867	204	20	the	the	DET
eltls-15867	204	21	apparatus	apparatus	NOUN
eltls-15867	204	22	of	of	ADP
eltls-15867	204	23	gamification	gamification	NOUN
eltls-15867	204	24	is	be	AUX
eltls-15867	204	25	consistent	consistent	ADJ
eltls-15867	204	26	.	.	PUNCT
eltls-15867	205	1	gaming	game	VERB
eltls-15867	205	2	profoundly	profoundly	ADV
eltls-15867	205	3	changed	change	VERB
eltls-15867	205	4	by	by	ADP
eltls-15867	205	5	evolving	evolve	VERB
eltls-15867	205	6	from	from	ADP
eltls-15867	205	7	a	a	DET
eltls-15867	205	8	residual	residual	ADJ
eltls-15867	205	9	and	and	CCONJ
eltls-15867	205	10	forbidden	forbid	VERB
eltls-15867	205	11	affair	affair	NOUN
eltls-15867	205	12	into	into	ADP
eltls-15867	205	13	a	a	DET
eltls-15867	205	14	mainstream	mainstream	ADJ
eltls-15867	205	15	leisure	leisure	NOUN
eltls-15867	205	16	activity	activity	NOUN
eltls-15867	205	17	,	,	PUNCT
eltls-15867	205	18	legalized	legalize	VERB
eltls-15867	205	19	and	and	CCONJ
eltls-15867	205	20	sold	sell	VERB
eltls-15867	205	21	on	on	ADP
eltls-15867	205	22	large	large	ADJ
eltls-15867	205	23	scale	scale	NOUN
eltls-15867	205	24	under	under	ADP
eltls-15867	205	25	the	the	DET
eltls-15867	205	26	control	control	NOUN
eltls-15867	205	27	of	of	ADP
eltls-15867	205	28	national	national	ADJ
eltls-15867	205	29	governments	government	NOUN
eltls-15867	205	30	.	.	PUNCT
eltls-15867	206	1	ever	ever	ADV
eltls-15867	206	2	since	since	SCONJ
eltls-15867	206	3	the	the	DET
eltls-15867	206	4	notion	notion	NOUN
eltls-15867	206	5	of	of	ADP
eltls-15867	206	6	gamification	gamification	NOUN
eltls-15867	206	7	was	be	AUX
eltls-15867	206	8	introduced	introduce	VERB
eltls-15867	206	9	widely	widely	ADV
eltls-15867	206	10	.	.	PUNCT
eltls-15867	207	1	with	with	ADP
eltls-15867	207	2	the	the	DET
eltls-15867	207	3	aid	aid	NOUN
eltls-15867	207	4	of	of	ADP
eltls-15867	207	5	the	the	DET
eltls-15867	207	6	unconscious	unconscious	ADJ
eltls-15867	207	7	motivational	motivational	NOUN
eltls-15867	207	8	processes	process	NOUN
eltls-15867	207	9	that	that	PRON
eltls-15867	207	10	an	an	DET
eltls-15867	207	11	ideology	ideology	NOUN
eltls-15867	207	12	like	like	ADP
eltls-15867	207	13	gamification	gamification	NOUN
eltls-15867	207	14	can	can	AUX
eltls-15867	207	15	provide	provide	VERB
eltls-15867	207	16	,	,	PUNCT
eltls-15867	207	17	many	many	ADJ
eltls-15867	207	18	processes	process	NOUN
eltls-15867	207	19	including	include	VERB
eltls-15867	207	20	economical	economical	ADJ
eltls-15867	207	21	,	,	PUNCT
eltls-15867	207	22	educational	educational	ADJ
eltls-15867	207	23	,	,	PUNCT
eltls-15867	207	24	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	207	25	english	english	ADJ
eltls-15867	207	26	language	language	NOUN
eltls-15867	207	27	teaching	teaching	NOUN
eltls-15867	207	28	and	and	CCONJ
eltls-15867	207	29	linguistics	linguistic	NOUN
eltls-15867	207	30	studies	study	NOUN
eltls-15867	207	31	vol	vol	NOUN
eltls-15867	207	32	.	.	PROPN
eltls-15867	208	1	5	5	NUM
eltls-15867	208	2	,	,	PUNCT
eltls-15867	208	3	no	no	INTJ
eltls-15867	208	4	.	.	NOUN
eltls-15867	208	5	2	2	NUM
eltls-15867	208	6	,	,	PUNCT
eltls-15867	208	7	2023	2023	NUM
eltls-15867	208	8	115	115	NUM
eltls-15867	208	9	published	publish	VERB
eltls-15867	208	10	by	by	ADP
eltls-15867	208	11	scholink	scholink	PROPN
eltls-15867	208	12	inc	inc	PROPN
eltls-15867	208	13	.	.	PROPN
eltls-15867	208	14	cultural	cultural	ADJ
eltls-15867	208	15	and	and	CCONJ
eltls-15867	208	16	political	political	ADJ
eltls-15867	208	17	ones	one	NOUN
eltls-15867	208	18	can	can	AUX
eltls-15867	208	19	run	run	VERB
eltls-15867	208	20	more	more	ADV
eltls-15867	208	21	smoothly	smoothly	ADV
eltls-15867	208	22	than	than	ADP
eltls-15867	208	23	when	when	SCONJ
eltls-15867	208	24	governed	govern	VERB
eltls-15867	208	25	by	by	ADP
eltls-15867	208	26	persuasion	persuasion	NOUN
eltls-15867	208	27	,	,	PUNCT
eltls-15867	208	28	rational	rational	ADJ
eltls-15867	208	29	reasoning	reasoning	NOUN
eltls-15867	208	30	or	or	CCONJ
eltls-15867	208	31	brute	brute	ADJ
eltls-15867	208	32	force	force	NOUN
eltls-15867	208	33	.	.	PUNCT
eltls-15867	209	1	ideology	ideology	NOUN
eltls-15867	209	2	works	work	VERB
eltls-15867	209	3	best	well	ADV
eltls-15867	209	4	when	when	SCONJ
eltls-15867	209	5	it	it	PRON
eltls-15867	209	6	distorts	distort	VERB
eltls-15867	209	7	reality	reality	NOUN
eltls-15867	209	8	in	in	ADP
eltls-15867	209	9	such	such	DET
eltls-15867	209	10	a	a	DET
eltls-15867	209	11	way	way	NOUN
eltls-15867	209	12	that	that	PRON
eltls-15867	209	13	we	we	PRON
eltls-15867	209	14	do	do	AUX
eltls-15867	209	15	not	not	PART
eltls-15867	209	16	notice	notice	VERB
eltls-15867	209	17	the	the	DET
eltls-15867	209	18	distortion	distortion	NOUN
eltls-15867	209	19	because	because	SCONJ
eltls-15867	209	20	everything	everything	PRON
eltls-15867	209	21	seems	seem	VERB
eltls-15867	209	22	to	to	PART
eltls-15867	209	23	be	be	AUX
eltls-15867	209	24	alright	alright	VERB
eltls-15867	209	25	.	.	PUNCT
eltls-15867	210	1	while	while	SCONJ
eltls-15867	210	2	in	in	ADP
eltls-15867	210	3	fact	fact	NOUN
eltls-15867	210	4	a	a	DET
eltls-15867	210	5	mistaken	mistaken	ADJ
eltls-15867	210	6	identity	identity	NOUN
eltls-15867	210	7	and	and	CCONJ
eltls-15867	210	8	a	a	DET
eltls-15867	210	9	unification	unification	NOUN
eltls-15867	210	10	of	of	ADP
eltls-15867	210	11	play	play	NOUN
eltls-15867	210	12	and	and	CCONJ
eltls-15867	210	13	labour	labour	NOUN
eltls-15867	210	14	serve	serve	VERB
eltls-15867	210	15	the	the	DET
eltls-15867	210	16	needs	need	NOUN
eltls-15867	210	17	of	of	ADP
eltls-15867	210	18	the	the	DET
eltls-15867	210	19	economic	economic	ADJ
eltls-15867	210	20	system	system	NOUN
eltls-15867	210	21	,	,	PUNCT
eltls-15867	210	22	the	the	DET
eltls-15867	210	23	ideas	idea	NOUN
eltls-15867	210	24	of	of	ADP
eltls-15867	210	25	ideology	ideology	NOUN
eltls-15867	210	26	make	make	VERB
eltls-15867	210	27	it	it	PRON
eltls-15867	210	28	appear	appear	VERB
eltls-15867	210	29	natural	natural	ADJ
eltls-15867	210	30	.	.	PUNCT
eltls-15867	211	1	it	it	PRON
eltls-15867	211	2	makes	make	VERB
eltls-15867	211	3	the	the	DET
eltls-15867	211	4	subordinate	subordinate	ADJ
eltls-15867	211	5	classes	class	NOUN
eltls-15867	211	6	accept	accept	VERB
eltls-15867	211	7	a	a	DET
eltls-15867	211	8	state	state	NOUN
eltls-15867	211	9	of	of	ADP
eltls-15867	211	10	alienation	alienation	NOUN
eltls-15867	211	11	against	against	ADP
eltls-15867	211	12	which	which	PRON
eltls-15867	211	13	they	they	PRON
eltls-15867	211	14	would	would	AUX
eltls-15867	211	15	otherwise	otherwise	ADV
eltls-15867	211	16	revolt	revolt	VERB
eltls-15867	211	17	.	.	PUNCT
eltls-15867	212	1	this	this	DET
eltls-15867	212	2	state	state	NOUN
eltls-15867	212	3	of	of	ADP
eltls-15867	212	4	alienation	alienation	NOUN
eltls-15867	212	5	has	have	AUX
eltls-15867	212	6	also	also	ADV
eltls-15867	212	7	been	be	AUX
eltls-15867	212	8	referred	refer	VERB
eltls-15867	212	9	to	to	ADP
eltls-15867	212	10	as	as	ADP
eltls-15867	212	11	‘	'	PUNCT
eltls-15867	212	12	false	false	ADJ
eltls-15867	212	13	consciousness	consciousness	NOUN
eltls-15867	212	14	.	.	PUNCT
eltls-15867	212	15	’	'	PUNCT
eltls-15867	213	1	when	when	SCONJ
eltls-15867	213	2	the	the	DET
eltls-15867	213	3	evangelists	evangelist	NOUN
eltls-15867	213	4	of	of	ADP
eltls-15867	213	5	gamification	gamification	NOUN
eltls-15867	213	6	tell	tell	VERB
eltls-15867	213	7	us	we	PRON
eltls-15867	213	8	that	that	SCONJ
eltls-15867	213	9	work	work	NOUN
eltls-15867	213	10	must	must	AUX
eltls-15867	213	11	be	be	AUX
eltls-15867	213	12	play	play	NOUN
eltls-15867	213	13	,	,	PUNCT
eltls-15867	213	14	that	that	SCONJ
eltls-15867	213	15	our	our	PRON
eltls-15867	213	16	personalities	personality	NOUN
eltls-15867	213	17	will	will	AUX
eltls-15867	213	18	be	be	AUX
eltls-15867	213	19	playful	playful	ADJ
eltls-15867	213	20	,	,	PUNCT
eltls-15867	213	21	that	that	SCONJ
eltls-15867	213	22	the	the	DET
eltls-15867	213	23	whole	whole	ADJ
eltls-15867	213	24	economy	economy	NOUN
eltls-15867	213	25	is	be	AUX
eltls-15867	213	26	a	a	DET
eltls-15867	213	27	game	game	NOUN
eltls-15867	213	28	,	,	PUNCT
eltls-15867	213	29	and	and	CCONJ
eltls-15867	213	30	that	that	SCONJ
eltls-15867	213	31	each	each	PRON
eltls-15867	213	32	and	and	CCONJ
eltls-15867	213	33	every	every	PRON
eltls-15867	213	34	activity	activity	NOUN
eltls-15867	213	35	from	from	ADP
eltls-15867	213	36	cradle	cradle	NOUN
eltls-15867	213	37	to	to	ADP
eltls-15867	213	38	grave	grave	NOUN
eltls-15867	213	39	can	can	AUX
eltls-15867	213	40	be	be	AUX
eltls-15867	213	41	turned	turn	VERB
eltls-15867	213	42	into	into	ADP
eltls-15867	213	43	a	a	DET
eltls-15867	213	44	game	game	NOUN
eltls-15867	213	45	,	,	PUNCT
eltls-15867	213	46	we	we	PRON
eltls-15867	213	47	encounter	encounter	VERB
eltls-15867	213	48	false	false	ADJ
eltls-15867	213	49	consciousness	consciousness	NOUN
eltls-15867	213	50	that	that	PRON
eltls-15867	213	51	is	be	AUX
eltls-15867	213	52	socially	socially	ADV
eltls-15867	213	53	necessary	necessary	ADJ
eltls-15867	213	54	.	.	PUNCT
eltls-15867	214	1	today	today	NOUN
eltls-15867	214	2	,	,	PUNCT
eltls-15867	214	3	gamification	gamification	NOUN
eltls-15867	214	4	is	be	AUX
eltls-15867	214	5	used	use	VERB
eltls-15867	214	6	to	to	PART
eltls-15867	214	7	tell	tell	VERB
eltls-15867	214	8	people	people	NOUN
eltls-15867	214	9	that	that	SCONJ
eltls-15867	214	10	if	if	SCONJ
eltls-15867	214	11	reality	reality	NOUN
eltls-15867	214	12	is	be	AUX
eltls-15867	214	13	not	not	PART
eltls-15867	214	14	satisfactory	satisfactory	ADJ
eltls-15867	214	15	,	,	PUNCT
eltls-15867	214	16	then	then	ADV
eltls-15867	214	17	at	at	ADP
eltls-15867	214	18	least	least	ADJ
eltls-15867	214	19	play	play	VERB
eltls-15867	214	20	might	might	AUX
eltls-15867	214	21	be	be	AUX
eltls-15867	214	22	so	so	ADV
eltls-15867	214	23	.	.	PUNCT
eltls-15867	215	1	this	this	PRON
eltls-15867	215	2	in	in	ADP
eltls-15867	215	3	turn	turn	NOUN
eltls-15867	215	4	leads	lead	VERB
eltls-15867	215	5	to	to	ADP
eltls-15867	215	6	lifestyle	lifestyle	NOUN
eltls-15867	215	7	changes	change	NOUN
eltls-15867	215	8	amongst	amongst	ADP
eltls-15867	215	9	people	people	NOUN
eltls-15867	215	10	particularly	particularly	ADV
eltls-15867	215	11	the	the	DET
eltls-15867	215	12	youth	youth	NOUN
eltls-15867	215	13	.	.	PUNCT
eltls-15867	216	1	as	as	ADP
eltls-15867	216	2	a	a	DET
eltls-15867	216	3	legitimate	legitimate	ADJ
eltls-15867	216	4	leisure	leisure	NOUN
eltls-15867	216	5	activity	activity	NOUN
eltls-15867	216	6	,	,	PUNCT
eltls-15867	216	7	it	it	PRON
eltls-15867	216	8	is	be	AUX
eltls-15867	216	9	realistic	realistic	ADJ
eltls-15867	216	10	to	to	PART
eltls-15867	216	11	expect	expect	VERB
eltls-15867	216	12	that	that	SCONJ
eltls-15867	216	13	children	child	NOUN
eltls-15867	216	14	,	,	PUNCT
eltls-15867	216	15	young	young	ADJ
eltls-15867	216	16	people	people	NOUN
eltls-15867	216	17	and	and	CCONJ
eltls-15867	216	18	vulnerable	vulnerable	ADJ
eltls-15867	216	19	adults	adult	NOUN
eltls-15867	216	20	will	will	AUX
eltls-15867	216	21	be	be	AUX
eltls-15867	216	22	exposed	expose	VERB
eltls-15867	216	23	to	to	ADP
eltls-15867	216	24	some	some	DET
eltls-15867	216	25	form	form	NOUN
eltls-15867	216	26	of	of	ADP
eltls-15867	216	27	gaming	gaming	NOUN
eltls-15867	216	28	advertising	advertising	NOUN
eltls-15867	216	29	,	,	PUNCT
eltls-15867	216	30	marketing	marketing	NOUN
eltls-15867	216	31	or	or	CCONJ
eltls-15867	216	32	sponsorship	sponsorship	NOUN
eltls-15867	216	33	(	(	PUNCT
eltls-15867	216	34	this	this	PRON
eltls-15867	216	35	is	be	AUX
eltls-15867	216	36	currently	currently	ADV
eltls-15867	216	37	most	most	ADV
eltls-15867	216	38	evident	evident	ADJ
eltls-15867	216	39	among	among	ADP
eltls-15867	216	40	gaming	gaming	NOUN
eltls-15867	216	41	fans	fan	NOUN
eltls-15867	216	42	)	)	PUNCT
eltls-15867	216	43	.	.	PUNCT
eltls-15867	217	1	5.1	5.1	NUM
eltls-15867	217	2	conclusion	conclusion	NOUN
eltls-15867	217	3	it	it	PRON
eltls-15867	217	4	can	can	AUX
eltls-15867	217	5	be	be	AUX
eltls-15867	217	6	concluded	conclude	VERB
eltls-15867	217	7	through	through	ADP
eltls-15867	217	8	critical	critical	ADJ
eltls-15867	217	9	discourse	discourse	NOUN
eltls-15867	217	10	analysis	analysis	NOUN
eltls-15867	217	11	of	of	ADP
eltls-15867	217	12	the	the	DET
eltls-15867	217	13	advertising	advertising	NOUN
eltls-15867	217	14	campaigns	campaign	NOUN
eltls-15867	217	15	of	of	ADP
eltls-15867	217	16	selected	select	VERB
eltls-15867	217	17	indian	indian	ADJ
eltls-15867	217	18	gaming	gaming	NOUN
eltls-15867	217	19	apps	app	NOUN
eltls-15867	217	20	that	that	PRON
eltls-15867	217	21	gamification	gamification	NOUN
eltls-15867	217	22	as	as	ADP
eltls-15867	217	23	an	an	DET
eltls-15867	217	24	ideology	ideology	NOUN
eltls-15867	217	25	and	and	CCONJ
eltls-15867	217	26	brand	brand	NOUN
eltls-15867	217	27	endorsement	endorsement	NOUN
eltls-15867	217	28	by	by	ADP
eltls-15867	217	29	youth	youth	NOUN
eltls-15867	217	30	icons	icon	NOUN
eltls-15867	217	31	influence	influence	NOUN
eltls-15867	217	32	lifestyle	lifestyle	NOUN
eltls-15867	217	33	and	and	CCONJ
eltls-15867	217	34	buying	buy	VERB
eltls-15867	217	35	behaviour	behaviour	NOUN
eltls-15867	217	36	of	of	ADP
eltls-15867	217	37	the	the	DET
eltls-15867	217	38	target	target	NOUN
eltls-15867	217	39	audience	audience	NOUN
eltls-15867	217	40	of	of	ADP
eltls-15867	217	41	the	the	DET
eltls-15867	217	42	advertisements	advertisement	NOUN
eltls-15867	217	43	(	(	PUNCT
eltls-15867	217	44	especially	especially	ADV
eltls-15867	217	45	the	the	DET
eltls-15867	217	46	youth	youth	NOUN
eltls-15867	217	47	)	)	PUNCT
eltls-15867	217	48	.	.	PUNCT
eltls-15867	218	1	the	the	DET
eltls-15867	218	2	trends	trend	NOUN
eltls-15867	218	3	in	in	ADP
eltls-15867	218	4	brand	brand	NOUN
eltls-15867	218	5	endorsement	endorsement	NOUN
eltls-15867	218	6	are	be	AUX
eltls-15867	218	7	changing	change	VERB
eltls-15867	218	8	due	due	ADP
eltls-15867	218	9	to	to	ADP
eltls-15867	218	10	two	two	NUM
eltls-15867	218	11	reasons	reason	NOUN
eltls-15867	218	12	;	;	PUNCT
eltls-15867	218	13	first	first	ADV
eltls-15867	218	14	being	be	AUX
eltls-15867	218	15	the	the	DET
eltls-15867	218	16	rising	rise	VERB
eltls-15867	218	17	popularity	popularity	NOUN
eltls-15867	218	18	of	of	ADP
eltls-15867	218	19	youtubers	youtuber	NOUN
eltls-15867	218	20	over	over	ADP
eltls-15867	218	21	bollywood	bollywood	NOUN
eltls-15867	218	22	stars	star	NOUN
eltls-15867	218	23	and	and	CCONJ
eltls-15867	218	24	other	other	ADJ
eltls-15867	218	25	sportspersons	sportsperson	NOUN
eltls-15867	218	26	over	over	ADP
eltls-15867	218	27	cricketers	cricketer	NOUN
eltls-15867	218	28	and	and	CCONJ
eltls-15867	218	29	second	second	ADJ
eltls-15867	218	30	being	be	AUX
eltls-15867	218	31	the	the	DET
eltls-15867	218	32	guidelines	guideline	NOUN
eltls-15867	218	33	issued	issue	VERB
eltls-15867	218	34	by	by	ADP
eltls-15867	218	35	asci	asci	PROPN
eltls-15867	218	36	.	.	PUNCT
eltls-15867	219	1	5.2	5.2	NUM
eltls-15867	219	2	recommendations	recommendation	NOUN
eltls-15867	219	3	continued	continue	VERB
eltls-15867	219	4	efforts	effort	NOUN
eltls-15867	219	5	to	to	PART
eltls-15867	219	6	improve	improve	VERB
eltls-15867	219	7	education	education	NOUN
eltls-15867	219	8	relating	relate	VERB
eltls-15867	219	9	to	to	ADP
eltls-15867	219	10	gaming	gaming	NOUN
eltls-15867	219	11	and	and	CCONJ
eltls-15867	219	12	risk	risk	NOUN
eltls-15867	219	13	are	be	AUX
eltls-15867	219	14	therefore	therefore	ADV
eltls-15867	219	15	imperative	imperative	ADJ
eltls-15867	219	16	in	in	ADP
eltls-15867	219	17	helping	help	VERB
eltls-15867	219	18	young	young	ADJ
eltls-15867	219	19	and	and	CCONJ
eltls-15867	219	20	vulnerable	vulnerable	ADJ
eltls-15867	219	21	adults	adult	NOUN
eltls-15867	219	22	make	make	VERB
eltls-15867	219	23	better	well	ADV
eltls-15867	219	24	informed	informed	ADJ
eltls-15867	219	25	assessments	assessment	NOUN
eltls-15867	219	26	about	about	ADP
eltls-15867	219	27	whether	whether	SCONJ
eltls-15867	219	28	or	or	CCONJ
eltls-15867	219	29	not	not	PART
eltls-15867	219	30	to	to	PART
eltls-15867	219	31	spend	spend	VERB
eltls-15867	219	32	money	money	NOUN
eltls-15867	219	33	and	and	CCONJ
eltls-15867	219	34	time	time	NOUN
eltls-15867	219	35	on	on	ADP
eltls-15867	219	36	gaming	gaming	NOUN
eltls-15867	219	37	.	.	PUNCT
eltls-15867	220	1	5.3	5.3	NUM
eltls-15867	220	2	limitations	limitation	NOUN
eltls-15867	220	3	and	and	CCONJ
eltls-15867	220	4	future	future	ADJ
eltls-15867	220	5	scope	scope	NOUN
eltls-15867	220	6	this	this	DET
eltls-15867	220	7	study	study	NOUN
eltls-15867	220	8	was	be	AUX
eltls-15867	220	9	restricted	restrict	VERB
eltls-15867	220	10	to	to	ADP
eltls-15867	220	11	selected	select	VERB
eltls-15867	220	12	indian	indian	ADJ
eltls-15867	220	13	gaming	gaming	NOUN
eltls-15867	220	14	apps	app	NOUN
eltls-15867	220	15	,	,	PUNCT
eltls-15867	220	16	more	more	ADV
eltls-15867	220	17	detailed	detailed	ADJ
eltls-15867	220	18	studies	study	NOUN
eltls-15867	220	19	could	could	AUX
eltls-15867	220	20	be	be	AUX
eltls-15867	220	21	carried	carry	VERB
eltls-15867	220	22	out	out	ADP
eltls-15867	220	23	with	with	ADP
eltls-15867	220	24	different	different	ADJ
eltls-15867	220	25	set	set	NOUN
eltls-15867	220	26	of	of	ADP
eltls-15867	220	27	advertisements	advertisement	NOUN
eltls-15867	220	28	as	as	ADP
eltls-15867	220	29	the	the	DET
eltls-15867	220	30	sample	sample	NOUN
eltls-15867	220	31	.	.	PUNCT
eltls-15867	221	1	researchers	researcher	NOUN
eltls-15867	221	2	may	may	AUX
eltls-15867	221	3	foray	foray	VERB
eltls-15867	221	4	into	into	ADP
eltls-15867	221	5	other	other	ADJ
eltls-15867	221	6	domains	domain	NOUN
eltls-15867	221	7	like	like	ADP
eltls-15867	221	8	opinion	opinion	NOUN
eltls-15867	221	9	polls	poll	NOUN
eltls-15867	221	10	,	,	PUNCT
eltls-15867	221	11	customer	customer	NOUN
eltls-15867	221	12	ratings	rating	NOUN
eltls-15867	221	13	,	,	PUNCT
eltls-15867	221	14	etc	etc	X
eltls-15867	221	15	.	.	X
eltls-15867	221	16	to	to	PART
eltls-15867	221	17	explore	explore	VERB
eltls-15867	221	18	more	more	ADJ
eltls-15867	221	19	about	about	ADP
eltls-15867	221	20	advertising	advertising	NOUN
eltls-15867	221	21	strategies	strategy	NOUN
eltls-15867	221	22	and	and	CCONJ
eltls-15867	221	23	their	their	PRON
eltls-15867	221	24	influence	influence	NOUN
eltls-15867	221	25	on	on	ADP
eltls-15867	221	26	consumer	consumer	NOUN
eltls-15867	221	27	behaviour	behaviour	NOUN
eltls-15867	221	28	.	.	PUNCT
eltls-15867	222	1	future	future	ADJ
eltls-15867	222	2	researchers	researcher	NOUN
eltls-15867	222	3	may	may	AUX
eltls-15867	222	4	carry	carry	VERB
eltls-15867	222	5	out	out	ADP
eltls-15867	222	6	exclusive	exclusive	ADJ
eltls-15867	222	7	studies	study	NOUN
eltls-15867	222	8	on	on	ADP
eltls-15867	222	9	ideology	ideology	NOUN
eltls-15867	222	10	of	of	ADP
eltls-15867	222	11	media	medium	NOUN
eltls-15867	222	12	and	and	CCONJ
eltls-15867	222	13	advertising	advertising	NOUN
eltls-15867	222	14	.	.	PUNCT
eltls-15867	223	1	acknowledgement	acknowledgement	NOUN
eltls-15867	223	2	:	:	PUNCT
eltls-15867	224	1	i	i	PRON
eltls-15867	224	2	express	express	VERB
eltls-15867	224	3	my	my	PRON
eltls-15867	224	4	gratitude	gratitude	NOUN
eltls-15867	224	5	to	to	ADP
eltls-15867	224	6	my	my	PRON
eltls-15867	224	7	mentor	mentor	NOUN
eltls-15867	224	8	prof	prof	NOUN
eltls-15867	224	9	.	.	PROPN
eltls-15867	225	1	piar	piar	PROPN
eltls-15867	225	2	chand	chand	PROPN
eltls-15867	225	3	ryhal	ryhal	NOUN
eltls-15867	225	4	for	for	ADP
eltls-15867	225	5	his	his	PRON
eltls-15867	225	6	guidance	guidance	NOUN
eltls-15867	226	1	and	and	CCONJ
eltls-15867	226	2	i	i	PRON
eltls-15867	226	3	thank	thank	VERB
eltls-15867	226	4	my	my	PRON
eltls-15867	226	5	parents	parent	NOUN
eltls-15867	227	1	sh	sh	PROPN
eltls-15867	227	2	.	.	PROPN
eltls-15867	227	3	surinder	surinder	PROPN
eltls-15867	227	4	kumar	kumar	PROPN
eltls-15867	227	5	chaudhary	chaudhary	PROPN
eltls-15867	227	6	and	and	CCONJ
eltls-15867	227	7	smt	smt	PROPN
eltls-15867	227	8	.	.	PUNCT
eltls-15867	228	1	jai	jai	PROPN
eltls-15867	228	2	kanta	kanta	PROPN
eltls-15867	228	3	chaudhary	chaudhary	PROPN
eltls-15867	228	4	for	for	ADP
eltls-15867	228	5	supporting	support	VERB
eltls-15867	228	6	me	i	PRON
eltls-15867	228	7	.	.	PUNCT
eltls-15867	229	1	i	i	PRON
eltls-15867	229	2	am	be	AUX
eltls-15867	229	3	also	also	ADV
eltls-15867	229	4	thankful	thankful	ADJ
eltls-15867	229	5	to	to	ADP
eltls-15867	229	6	my	my	PRON
eltls-15867	229	7	son	son	NOUN
eltls-15867	229	8	dhairya	dhairya	ADJ
eltls-15867	229	9	soni	soni	NOUN
eltls-15867	229	10	for	for	ADP
eltls-15867	229	11	his	his	PRON
eltls-15867	229	12	unconditional	unconditional	ADJ
eltls-15867	229	13	love	love	NOUN
eltls-15867	229	14	and	and	CCONJ
eltls-15867	229	15	support	support	NOUN
eltls-15867	229	16	.	.	PUNCT
eltls-15867	230	1	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	PROPN
eltls-15867	230	2	english	english	PROPN
eltls-15867	230	3	language	language	NOUN
eltls-15867	230	4	teaching	teaching	NOUN
eltls-15867	230	5	and	and	CCONJ
eltls-15867	230	6	linguistics	linguistic	NOUN
eltls-15867	230	7	studies	study	NOUN
eltls-15867	230	8	vol	vol	NOUN
eltls-15867	230	9	.	.	PROPN
eltls-15867	231	1	5	5	NUM
eltls-15867	231	2	,	,	PUNCT
eltls-15867	231	3	no	no	INTJ
eltls-15867	231	4	.	.	NOUN
eltls-15867	231	5	2	2	NUM
eltls-15867	231	6	,	,	PUNCT
eltls-15867	231	7	2023	2023	NUM
eltls-15867	231	8	116	116	NUM
eltls-15867	231	9	published	publish	VERB
eltls-15867	231	10	by	by	ADP
eltls-15867	231	11	scholink	scholink	PROPN
eltls-15867	231	12	inc	inc	PROPN
eltls-15867	231	13	.	.	PROPN
eltls-15867	231	14	references	references	PROPN
eltls-15867	231	15	baker	baker	PROPN
eltls-15867	231	16	,	,	PUNCT
eltls-15867	231	17	m.	m.	PROPN
eltls-15867	231	18	j.	j.	PROPN
eltls-15867	231	19	,	,	PUNCT
eltls-15867	231	20	&	&	CCONJ
eltls-15867	231	21	churchill	churchill	PROPN
eltls-15867	231	22	,	,	PUNCT
eltls-15867	231	23	g.	g.	PROPN
eltls-15867	231	24	a.	a.	PROPN
eltls-15867	231	25	(	(	PUNCT
eltls-15867	231	26	1977	1977	NUM
eltls-15867	231	27	)	)	PUNCT
eltls-15867	231	28	.	.	PUNCT
eltls-15867	232	1	the	the	DET
eltls-15867	232	2	impact	impact	NOUN
eltls-15867	232	3	of	of	ADP
eltls-15867	232	4	physically	physically	ADV
eltls-15867	232	5	attractive	attractive	ADJ
eltls-15867	232	6	models	model	NOUN
eltls-15867	232	7	on	on	ADP
eltls-15867	232	8	advertising	advertising	NOUN
eltls-15867	232	9	evaluations	evaluation	NOUN
eltls-15867	232	10	.	.	PUNCT
eltls-15867	233	1	journal	journal	NOUN
eltls-15867	233	2	of	of	ADP
eltls-15867	233	3	marketing	marketing	NOUN
eltls-15867	233	4	research	research	NOUN
eltls-15867	233	5	,	,	PUNCT
eltls-15867	233	6	14	14	NUM
eltls-15867	233	7	,	,	PUNCT
eltls-15867	233	8	538	538	NUM
eltls-15867	233	9	-	-	SYM
eltls-15867	233	10	555	555	NUM
eltls-15867	233	11	.	.	PUNCT
eltls-15867	234	1	https://doi.org/10.2307/3151194	https://doi.org/10.2307/3151194	PRON
eltls-15867	234	2	choi	choi	NOUN
eltls-15867	234	3	,	,	PUNCT
eltls-15867	234	4	s.	s.	PROPN
eltls-15867	234	5	m.	m.	PROPN
eltls-15867	234	6	,	,	PUNCT
eltls-15867	234	7	&	&	CCONJ
eltls-15867	234	8	rifon	rifon	PROPN
eltls-15867	234	9	,	,	PUNCT
eltls-15867	234	10	n.	n.	PROPN
eltls-15867	234	11	j.	j.	PROPN
eltls-15867	234	12	(	(	PUNCT
eltls-15867	234	13	2007	2007	NUM
eltls-15867	234	14	)	)	PUNCT
eltls-15867	234	15	.	.	PUNCT
eltls-15867	235	1	who	who	PRON
eltls-15867	235	2	is	be	AUX
eltls-15867	235	3	the	the	DET
eltls-15867	235	4	celebrity	celebrity	NOUN
eltls-15867	235	5	in	in	ADP
eltls-15867	235	6	advertising	advertising	NOUN
eltls-15867	235	7	?	?	PUNCT
eltls-15867	236	1	understanding	understand	VERB
eltls-15867	236	2	dimensions	dimension	NOUN
eltls-15867	236	3	of	of	ADP
eltls-15867	236	4	celebrity	celebrity	NOUN
eltls-15867	236	5	images	image	NOUN
eltls-15867	236	6	.	.	PUNCT
eltls-15867	237	1	journal	journal	NOUN
eltls-15867	237	2	of	of	ADP
eltls-15867	237	3	popular	popular	ADJ
eltls-15867	237	4	culture	culture	NOUN
eltls-15867	237	5	,	,	PUNCT
eltls-15867	237	6	40(2	40(2	NUM
eltls-15867	237	7	)	)	PUNCT
eltls-15867	237	8	.	.	PUNCT
eltls-15867	238	1	https://doi.org/10.1111/j.1540-5931.2007.00380.x	https://doi.org/10.1111/j.1540-5931.2007.00380.x	PROPN
eltls-15867	238	2	choi	choi	NOUN
eltls-15867	238	3	,	,	PUNCT
eltls-15867	238	4	s.	s.	PROPN
eltls-15867	238	5	m.	m.	PROPN
eltls-15867	238	6	,	,	PUNCT
eltls-15867	238	7	&	&	CCONJ
eltls-15867	238	8	rifon	rifon	PROPN
eltls-15867	238	9	,	,	PUNCT
eltls-15867	238	10	n.	n.	PROPN
eltls-15867	238	11	j.	j.	PROPN
eltls-15867	238	12	(	(	PUNCT
eltls-15867	238	13	2012	2012	NUM
eltls-15867	238	14	)	)	PUNCT
eltls-15867	238	15	.	.	PUNCT
eltls-15867	239	1	it	it	PRON
eltls-15867	239	2	is	be	AUX
eltls-15867	239	3	a	a	DET
eltls-15867	239	4	match	match	NOUN
eltls-15867	239	5	:	:	PUNCT
eltls-15867	239	6	the	the	DET
eltls-15867	239	7	impact	impact	NOUN
eltls-15867	239	8	of	of	ADP
eltls-15867	239	9	congruence	congruence	NOUN
eltls-15867	239	10	between	between	ADP
eltls-15867	239	11	celebrity	celebrity	NOUN
eltls-15867	239	12	image	image	NOUN
eltls-15867	239	13	and	and	CCONJ
eltls-15867	239	14	consumer	consumer	NOUN
eltls-15867	239	15	ideal	ideal	NOUN
eltls-15867	239	16	self	self	NOUN
eltls-15867	239	17	on	on	ADP
eltls-15867	239	18	endorsement	endorsement	NOUN
eltls-15867	239	19	effectiveness	effectiveness	NOUN
eltls-15867	239	20	.	.	PUNCT
eltls-15867	240	1	psychology	psychology	NOUN
eltls-15867	240	2	and	and	CCONJ
eltls-15867	240	3	marketing	marketing	NOUN
eltls-15867	240	4	,	,	PUNCT
eltls-15867	240	5	29	29	NUM
eltls-15867	240	6	.	.	PUNCT
eltls-15867	241	1	https://doi.org/10.1002/mar.20550	https://doi.org/10.1002/mar.20550	PROPN
eltls-15867	241	2	fairclough	fairclough	ADJ
eltls-15867	241	3	,	,	PUNCT
eltls-15867	241	4	n.	n.	NOUN
eltls-15867	241	5	(	(	PUNCT
eltls-15867	241	6	1989	1989	NUM
eltls-15867	241	7	)	)	PUNCT
eltls-15867	241	8	.	.	PUNCT
eltls-15867	242	1	language	language	NOUN
eltls-15867	242	2	and	and	CCONJ
eltls-15867	242	3	power	power	NOUN
eltls-15867	242	4	.	.	PUNCT
eltls-15867	243	1	london	london	PROPN
eltls-15867	243	2	:	:	PUNCT
eltls-15867	243	3	longman	longman	NOUN
eltls-15867	243	4	.	.	PUNCT
eltls-15867	244	1	fairclough	fairclough	ADJ
eltls-15867	244	2	,	,	PUNCT
eltls-15867	244	3	n.	n.	NOUN
eltls-15867	244	4	(	(	PUNCT
eltls-15867	244	5	1992a	1992a	NUM
eltls-15867	244	6	)	)	PUNCT
eltls-15867	244	7	.	.	PUNCT
eltls-15867	245	1	discourse	discourse	NOUN
eltls-15867	245	2	and	and	CCONJ
eltls-15867	245	3	social	social	ADJ
eltls-15867	245	4	change	change	NOUN
eltls-15867	245	5	.	.	PUNCT
eltls-15867	246	1	cambridge	cambridge	PROPN
eltls-15867	246	2	,	,	PUNCT
eltls-15867	246	3	polity	polity	NOUN
eltls-15867	246	4	press	press	NOUN
eltls-15867	246	5	.	.	PUNCT
eltls-15867	247	1	fairclough	fairclough	ADJ
eltls-15867	247	2	,	,	PUNCT
eltls-15867	247	3	n.	n.	NOUN
eltls-15867	247	4	(	(	PUNCT
eltls-15867	247	5	1992b	1992b	NUM
eltls-15867	247	6	)	)	PUNCT
eltls-15867	247	7	.	.	PUNCT
eltls-15867	248	1	discourse	discourse	NOUN
eltls-15867	248	2	and	and	CCONJ
eltls-15867	248	3	text	text	NOUN
eltls-15867	248	4	:	:	PUNCT
eltls-15867	248	5	linguistic	linguistic	ADJ
eltls-15867	248	6	and	and	CCONJ
eltls-15867	248	7	intertextual	intertextual	ADJ
eltls-15867	248	8	analysis	analysis	NOUN
eltls-15867	248	9	within	within	ADP
eltls-15867	248	10	discourse	discourse	NOUN
eltls-15867	248	11	analysis	analysis	NOUN
eltls-15867	248	12	.	.	PUNCT
eltls-15867	249	1	discourse	discourse	NOUN
eltls-15867	249	2	and	and	CCONJ
eltls-15867	249	3	society	society	NOUN
eltls-15867	249	4	,	,	PUNCT
eltls-15867	249	5	3(2	3(2	NUM
eltls-15867	249	6	)	)	PUNCT
eltls-15867	249	7	.	.	PUNCT
eltls-15867	250	1	https://doi.org/10.1177/0957926592003002004	https://doi.org/10.1177/0957926592003002004	PUNCT
eltls-15867	250	2	fairclough	fairclough	ADJ
eltls-15867	250	3	,	,	PUNCT
eltls-15867	250	4	n.	n.	NOUN
eltls-15867	250	5	(	(	PUNCT
eltls-15867	250	6	1992c	1992c	NUM
eltls-15867	250	7	)	)	PUNCT
eltls-15867	250	8	.	.	PUNCT
eltls-15867	251	1	intertextuality	intertextuality	NOUN
eltls-15867	251	2	in	in	ADP
eltls-15867	251	3	critical	critical	ADJ
eltls-15867	251	4	discourse	discourse	NOUN
eltls-15867	251	5	analysis	analysis	NOUN
eltls-15867	251	6	.	.	PUNCT
eltls-15867	252	1	linguistics	linguistic	NOUN
eltls-15867	252	2	and	and	CCONJ
eltls-15867	252	3	education	education	NOUN
eltls-15867	252	4	,	,	PUNCT
eltls-15867	252	5	4	4	X
eltls-15867	252	6	.	.	X
eltls-15867	252	7	https://doi.org/10.1016/0898-5898(92)90004-g	https://doi.org/10.1016/0898-5898(92)90004-g	NOUN
eltls-15867	252	8	fairclough	fairclough	ADJ
eltls-15867	252	9	,	,	PUNCT
eltls-15867	252	10	n.	n.	NOUN
eltls-15867	252	11	(	(	PUNCT
eltls-15867	252	12	1993	1993	NUM
eltls-15867	252	13	)	)	PUNCT
eltls-15867	252	14	.	.	PUNCT
eltls-15867	253	1	discourse	discourse	NOUN
eltls-15867	253	2	and	and	CCONJ
eltls-15867	253	3	cultural	cultural	ADJ
eltls-15867	253	4	change	change	NOUN
eltls-15867	253	5	in	in	ADP
eltls-15867	253	6	the	the	DET
eltls-15867	253	7	enterprise	enterprise	NOUN
eltls-15867	253	8	culture	culture	NOUN
eltls-15867	253	9	.	.	PUNCT
eltls-15867	254	1	in	in	ADP
eltls-15867	254	2	g.	g.	PROPN
eltls-15867	254	3	david	david	PROPN
eltls-15867	254	4	,	,	PUNCT
eltls-15867	254	5	thompson	thompson	PROPN
eltls-15867	254	6	,	,	PUNCT
eltls-15867	254	7	l.	l.	PROPN
eltls-15867	254	8	,	,	PUNCT
eltls-15867	254	9	&	&	CCONJ
eltls-15867	254	10	byram	byram	PROPN
eltls-15867	254	11	,	,	PUNCT
eltls-15867	254	12	m.	m.	NOUN
eltls-15867	254	13	(	(	PUNCT
eltls-15867	254	14	eds	ed	NOUN
eltls-15867	254	15	.	.	PUNCT
eltls-15867	254	16	)	)	PUNCT
eltls-15867	254	17	,	,	PUNCT
eltls-15867	254	18	language	language	NOUN
eltls-15867	254	19	and	and	CCONJ
eltls-15867	254	20	culture	culture	NOUN
eltls-15867	254	21	.	.	PUNCT
eltls-15867	255	1	clevedon	clevedon	NOUN
eltls-15867	255	2	:	:	PUNCT
eltls-15867	255	3	multilingual	multilingual	ADJ
eltls-15867	255	4	matters	matter	NOUN
eltls-15867	255	5	.	.	PUNCT
eltls-15867	256	1	fairclough	fairclough	ADJ
eltls-15867	256	2	,	,	PUNCT
eltls-15867	256	3	n.	n.	NOUN
eltls-15867	256	4	(	(	PUNCT
eltls-15867	256	5	1995a	1995a	NUM
eltls-15867	256	6	)	)	PUNCT
eltls-15867	256	7	.	.	PUNCT
eltls-15867	257	1	critical	critical	ADJ
eltls-15867	257	2	discourse	discourse	NOUN
eltls-15867	257	3	analysis	analysis	NOUN
eltls-15867	257	4	:	:	PUNCT
eltls-15867	257	5	the	the	DET
eltls-15867	257	6	critical	critical	ADJ
eltls-15867	257	7	study	study	NOUN
eltls-15867	257	8	of	of	ADP
eltls-15867	257	9	language	language	NOUN
eltls-15867	257	10	.	.	PUNCT
eltls-15867	258	1	london	london	PROPN
eltls-15867	258	2	:	:	PUNCT
eltls-15867	258	3	longman	longman	NOUN
eltls-15867	258	4	.	.	PUNCT
eltls-15867	259	1	fairclough	fairclough	ADJ
eltls-15867	259	2	,	,	PUNCT
eltls-15867	259	3	n.	n.	NOUN
eltls-15867	259	4	(	(	PUNCT
eltls-15867	259	5	1995b	1995b	NUM
eltls-15867	259	6	)	)	PUNCT
eltls-15867	259	7	.	.	PUNCT
eltls-15867	260	1	media	medium	NOUN
eltls-15867	260	2	discourse	discourse	NOUN
eltls-15867	260	3	.	.	PUNCT
eltls-15867	261	1	london	london	PROPN
eltls-15867	261	2	:	:	PUNCT
eltls-15867	261	3	edward	edward	PROPN
eltls-15867	261	4	arnold	arnold	PROPN
eltls-15867	261	5	.	.	PUNCT
eltls-15867	262	1	fairclough	fairclough	PROPN
eltls-15867	262	2	,	,	PUNCT
eltls-15867	262	3	n.	n.	NOUN
eltls-15867	262	4	(	(	PUNCT
eltls-15867	262	5	1996	1996	NUM
eltls-15867	262	6	)	)	PUNCT
eltls-15867	262	7	.	.	PUNCT
eltls-15867	263	1	a	a	DET
eltls-15867	263	2	reply	reply	NOUN
eltls-15867	263	3	to	to	ADP
eltls-15867	263	4	henry	henry	PROPN
eltls-15867	263	5	widdowson	widdowson	PROPN
eltls-15867	263	6	’s	’s	PART
eltls-15867	263	7	discourse	discourse	NOUN
eltls-15867	263	8	analysis	analysis	NOUN
eltls-15867	263	9	:	:	PUNCT
eltls-15867	263	10	a	a	DET
eltls-15867	263	11	critical	critical	ADJ
eltls-15867	263	12	view	view	NOUN
eltls-15867	263	13	.	.	PUNCT
eltls-15867	264	1	language	language	NOUN
eltls-15867	264	2	and	and	CCONJ
eltls-15867	264	3	literature	literature	NOUN
eltls-15867	264	4	,	,	PUNCT
eltls-15867	264	5	5	5	NUM
eltls-15867	264	6	.	.	PUNCT
eltls-15867	264	7	https://doi.org/10.1177/096394709600500105	https://doi.org/10.1177/096394709600500105	NOUN
eltls-15867	264	8	fairclough	fairclough	ADJ
eltls-15867	264	9	,	,	PUNCT
eltls-15867	264	10	n.	n.	NOUN
eltls-15867	264	11	,	,	PUNCT
eltls-15867	264	12	&	&	CCONJ
eltls-15867	264	13	wodak	wodak	PROPN
eltls-15867	264	14	,	,	PUNCT
eltls-15867	264	15	r.	r.	PROPN
eltls-15867	264	16	(	(	PUNCT
eltls-15867	264	17	1997	1997	NUM
eltls-15867	264	18	)	)	PUNCT
eltls-15867	264	19	.	.	PUNCT
eltls-15867	265	1	critical	critical	ADJ
eltls-15867	265	2	discourse	discourse	NOUN
eltls-15867	265	3	analysis	analysis	NOUN
eltls-15867	265	4	.	.	PUNCT
eltls-15867	266	1	in	in	ADP
eltls-15867	266	2	t.	t.	PROPN
eltls-15867	266	3	a.	a.	PROPN
eltls-15867	266	4	van	van	PROPN
eltls-15867	266	5	dijk	dijk	PROPN
eltls-15867	266	6	(	(	PUNCT
eltls-15867	266	7	ed	ed	NOUN
eltls-15867	266	8	.	.	PUNCT
eltls-15867	266	9	)	)	PUNCT
eltls-15867	266	10	,	,	PUNCT
eltls-15867	266	11	discourse	discourse	NOUN
eltls-15867	266	12	studies	study	NOUN
eltls-15867	266	13	.	.	PUNCT
eltls-15867	267	1	a	a	DET
eltls-15867	267	2	multidisciplinary	multidisciplinary	ADJ
eltls-15867	267	3	introduction	introduction	NOUN
eltls-15867	267	4	(	(	PUNCT
eltls-15867	267	5	vol	vol	NOUN
eltls-15867	267	6	.	.	NOUN
eltls-15867	267	7	2	2	NUM
eltls-15867	267	8	,	,	PUNCT
eltls-15867	267	9	pp	pp	ADJ
eltls-15867	267	10	.	.	PUNCT
eltls-15867	268	1	258	258	NUM
eltls-15867	268	2	-	-	SYM
eltls-15867	268	3	284	284	NUM
eltls-15867	268	4	)	)	PUNCT
eltls-15867	268	5	.	.	PUNCT
eltls-15867	269	1	discourse	discourse	NOUN
eltls-15867	269	2	as	as	ADP
eltls-15867	269	3	social	social	ADJ
eltls-15867	269	4	interaction	interaction	NOUN
eltls-15867	269	5	.	.	PUNCT
eltls-15867	270	1	london	london	PROPN
eltls-15867	270	2	:	:	PUNCT
eltls-15867	270	3	sage	sage	NOUN
eltls-15867	270	4	.	.	PUNCT
eltls-15867	271	1	fairclough	fairclough	ADJ
eltls-15867	271	2	,	,	PUNCT
eltls-15867	271	3	n.	n.	NOUN
eltls-15867	271	4	(	(	PUNCT
eltls-15867	271	5	1998	1998	NUM
eltls-15867	271	6	)	)	PUNCT
eltls-15867	271	7	.	.	PUNCT
eltls-15867	272	1	political	political	ADJ
eltls-15867	272	2	discourse	discourse	NOUN
eltls-15867	272	3	in	in	ADP
eltls-15867	272	4	the	the	DET
eltls-15867	272	5	media	medium	NOUN
eltls-15867	272	6	:	:	PUNCT
eltls-15867	272	7	an	an	DET
eltls-15867	272	8	analytical	analytical	ADJ
eltls-15867	272	9	framework	framework	NOUN
eltls-15867	272	10	.	.	PUNCT
eltls-15867	273	1	in	in	ADP
eltls-15867	273	2	a.	a.	PROPN
eltls-15867	273	3	bell	bell	PROPN
eltls-15867	273	4	,	,	PUNCT
eltls-15867	273	5	&	&	CCONJ
eltls-15867	273	6	p.	p.	PROPN
eltls-15867	273	7	garrett	garrett	PROPN
eltls-15867	273	8	(	(	PUNCT
eltls-15867	273	9	eds	eds	PROPN
eltls-15867	273	10	.	.	PUNCT
eltls-15867	273	11	)	)	PUNCT
eltls-15867	273	12	,	,	PUNCT
eltls-15867	273	13	approaches	approach	VERB
eltls-15867	273	14	to	to	ADP
eltls-15867	273	15	media	medium	NOUN
eltls-15867	273	16	discourse	discourse	NOUN
eltls-15867	273	17	.	.	PUNCT
eltls-15867	274	1	oxford	oxford	NOUN
eltls-15867	274	2	:	:	PUNCT
eltls-15867	274	3	blackwell	blackwell	NOUN
eltls-15867	274	4	publishers	publisher	NOUN
eltls-15867	274	5	.	.	PUNCT
eltls-15867	275	1	fairclough	fairclough	ADJ
eltls-15867	275	2	,	,	PUNCT
eltls-15867	275	3	n.	n.	NOUN
eltls-15867	275	4	(	(	PUNCT
eltls-15867	275	5	2000	2000	NUM
eltls-15867	275	6	)	)	PUNCT
eltls-15867	275	7	.	.	PUNCT
eltls-15867	276	1	discourse	discourse	NOUN
eltls-15867	276	2	,	,	PUNCT
eltls-15867	276	3	social	social	ADJ
eltls-15867	276	4	theory	theory	NOUN
eltls-15867	276	5	,	,	PUNCT
eltls-15867	276	6	and	and	CCONJ
eltls-15867	276	7	social	social	ADJ
eltls-15867	276	8	research	research	NOUN
eltls-15867	276	9	.	.	PUNCT
eltls-15867	277	1	journal	journal	NOUN
eltls-15867	277	2	of	of	ADP
eltls-15867	277	3	sociolinguistics	sociolinguistic	NOUN
eltls-15867	277	4	,	,	PUNCT
eltls-15867	277	5	4(2	4(2	NUM
eltls-15867	277	6	)	)	PUNCT
eltls-15867	277	7	,	,	PUNCT
eltls-15867	277	8	163	163	NUM
eltls-15867	277	9	-	-	SYM
eltls-15867	277	10	195	195	NUM
eltls-15867	277	11	.	.	PUNCT
eltls-15867	278	1	ttps://doi.org/10.1111/1467-9481.00110	ttps://doi.org/10.1111/1467-9481.00110	PROPN
eltls-15867	278	2	fairclough	fairclough	ADJ
eltls-15867	278	3	,	,	PUNCT
eltls-15867	278	4	n.	n.	NOUN
eltls-15867	278	5	(	(	PUNCT
eltls-15867	278	6	2001	2001	NUM
eltls-15867	278	7	)	)	PUNCT
eltls-15867	278	8	.	.	PUNCT
eltls-15867	279	1	language	language	NOUN
eltls-15867	279	2	and	and	CCONJ
eltls-15867	279	3	power	power	NOUN
eltls-15867	279	4	(	(	PUNCT
eltls-15867	279	5	2nd	2nd	ADJ
eltls-15867	279	6	ed	ed	NOUN
eltls-15867	279	7	.	.	PUNCT
eltls-15867	279	8	)	)	PUNCT
eltls-15867	279	9	.	.	PUNCT
eltls-15867	280	1	harlow	harlow	PROPN
eltls-15867	280	2	:	:	PUNCT
eltls-15867	281	1	longman	longman	NOUN
eltls-15867	281	2	.	.	PUNCT
eltls-15867	282	1	fairclough	fairclough	ADJ
eltls-15867	282	2	,	,	PUNCT
eltls-15867	282	3	n.	n.	NOUN
eltls-15867	282	4	(	(	PUNCT
eltls-15867	282	5	2003	2003	NUM
eltls-15867	282	6	)	)	PUNCT
eltls-15867	282	7	.	.	PUNCT
eltls-15867	283	1	analyzing	analyze	VERB
eltls-15867	283	2	discourse	discourse	NOUN
eltls-15867	283	3	:	:	PUNCT
eltls-15867	283	4	textual	textual	ADJ
eltls-15867	283	5	analysis	analysis	NOUN
eltls-15867	283	6	for	for	ADP
eltls-15867	283	7	social	social	ADJ
eltls-15867	283	8	research	research	NOUN
eltls-15867	283	9	.	.	PUNCT
eltls-15867	284	1	london	london	PROPN
eltls-15867	284	2	:	:	PUNCT
eltls-15867	284	3	routledge	routledge	PROPN
eltls-15867	284	4	.	.	PUNCT
eltls-15867	285	1	https://doi.org/10.4324/9780203697078	https://doi.org/10.4324/9780203697078	PROPN
eltls-15867	285	2	fairclough	fairclough	ADJ
eltls-15867	285	3	,	,	PUNCT
eltls-15867	285	4	n.	n.	NOUN
eltls-15867	285	5	(	(	PUNCT
eltls-15867	285	6	2004	2004	NUM
eltls-15867	285	7	)	)	PUNCT
eltls-15867	285	8	.	.	PUNCT
eltls-15867	286	1	critical	critical	ADJ
eltls-15867	286	2	discourse	discourse	NOUN
eltls-15867	286	3	analysis	analysis	NOUN
eltls-15867	286	4	and	and	CCONJ
eltls-15867	286	5	change	change	NOUN
eltls-15867	286	6	in	in	ADP
eltls-15867	286	7	management	management	NOUN
eltls-15867	286	8	discourse	discourse	NOUN
eltls-15867	286	9	and	and	CCONJ
eltls-15867	286	10	ideology	ideology	NOUN
eltls-15867	286	11	:	:	PUNCT
eltls-15867	286	12	a	a	DET
eltls-15867	286	13	transdisciplinary	transdisciplinary	ADJ
eltls-15867	286	14	approach	approach	NOUN
eltls-15867	286	15	to	to	ADP
eltls-15867	286	16	strategic	strategic	ADJ
eltls-15867	286	17	critique	critique	NOUN
eltls-15867	286	18	.	.	PUNCT
eltls-15867	287	1	retrieved	retrieve	VERB
eltls-15867	287	2	on	on	ADP
eltls-15867	287	3	jan	jan	PROPN
eltls-15867	287	4	11	11	NUM
eltls-15867	287	5	,	,	PUNCT
eltls-15867	287	6	2008	2008	NUM
eltls-15867	287	7	,	,	PUNCT
eltls-15867	287	8	from	from	ADP
eltls-15867	287	9	http://www.ling.lanc.ac.uk/staff/norman/paper5.doc	http://www.ling.lanc.ac.uk/staff/norman/paper5.doc	PROPN
eltls-15867	287	10	fairclough	fairclough	NOUN
eltls-15867	287	11	,	,	PUNCT
eltls-15867	287	12	n.	n.	NOUN
eltls-15867	287	13	(	(	PUNCT
eltls-15867	287	14	2007	2007	NUM
eltls-15867	287	15	)	)	PUNCT
eltls-15867	287	16	.	.	PUNCT
eltls-15867	288	1	discourse	discourse	NOUN
eltls-15867	288	2	and	and	CCONJ
eltls-15867	288	3	contemporary	contemporary	ADJ
eltls-15867	288	4	social	social	ADJ
eltls-15867	288	5	change	change	NOUN
eltls-15867	288	6	.	.	PUNCT
eltls-15867	289	1	bern	bern	PROPN
eltls-15867	289	2	.	.	PUNCT
eltls-15867	290	1	https://doi.org/10.3726/978-3-0351-0351-9	https://doi.org/10.3726/978-3-0351-0351-9	VERB
eltls-15867	290	2	www.scholink.org/ojs/index.php/eltls	www.scholink.org/ojs/index.php/eltls	ADJ
eltls-15867	290	3	english	english	ADJ
eltls-15867	290	4	language	language	NOUN
eltls-15867	290	5	teaching	teaching	NOUN
eltls-15867	290	6	and	and	CCONJ
eltls-15867	290	7	linguistics	linguistic	NOUN
eltls-15867	290	8	studies	study	NOUN
eltls-15867	290	9	vol	vol	NOUN
eltls-15867	290	10	.	.	PROPN
eltls-15867	291	1	5	5	NUM
eltls-15867	291	2	,	,	PUNCT
eltls-15867	291	3	no	no	INTJ
eltls-15867	291	4	.	.	NOUN
eltls-15867	291	5	2	2	NUM
eltls-15867	291	6	,	,	PUNCT
eltls-15867	291	7	2023	2023	NUM
eltls-15867	291	8	117	117	NUM
eltls-15867	291	9	published	publish	VERB
eltls-15867	291	10	by	by	ADP
eltls-15867	291	11	scholink	scholink	PROPN
eltls-15867	291	12	inc	inc	PROPN
eltls-15867	291	13	.	.	PROPN
eltls-15867	291	14	fairclough	fairclough	PROPN
eltls-15867	291	15	,	,	PUNCT
eltls-15867	291	16	norman	norman	NOUN
eltls-15867	291	17	and	and	CCONJ
eltls-15867	291	18	ruth	ruth	PROPN
eltls-15867	291	19	wodak	wodak	PROPN
eltls-15867	291	20	.	.	PUNCT
eltls-15867	292	1	(	(	PUNCT
eltls-15867	292	2	1997	1997	NUM
eltls-15867	292	3	)	)	PUNCT
eltls-15867	292	4	.	.	PUNCT
eltls-15867	293	1	critical	critical	ADJ
eltls-15867	293	2	discourse	discourse	NOUN
eltls-15867	293	3	analysis	analysis	NOUN
eltls-15867	293	4	.	.	PUNCT
eltls-15867	294	1	in	in	ADP
eltls-15867	294	2	t.	t.	PROPN
eltls-15867	294	3	van	van	PROPN
eltls-15867	294	4	dijk	dijk	PROPN
eltls-15867	294	5	(	(	PUNCT
eltls-15867	294	6	ed	ed	NOUN
eltls-15867	294	7	.	.	PUNCT
eltls-15867	294	8	)	)	PUNCT
eltls-15867	294	9	,	,	PUNCT
eltls-15867	294	10	discourse	discourse	NOUN
eltls-15867	294	11	as	as	ADP
eltls-15867	294	12	social	social	ADJ
eltls-15867	294	13	interaction	interaction	NOUN
eltls-15867	294	14	.	.	PUNCT
eltls-15867	295	1	london	london	PROPN
eltls-15867	295	2	:	:	PUNCT
eltls-15867	295	3	sage	sage	NOUN
eltls-15867	295	4	.	.	PUNCT
eltls-15867	296	1	lafferty	lafferty	PROPN
eltls-15867	296	2	,	,	PUNCT
eltls-15867	296	3	b.	b.	PROPN
eltls-15867	296	4	a.	a.	PROPN
eltls-15867	296	5	,	,	PUNCT
eltls-15867	296	6	&	&	CCONJ
eltls-15867	296	7	goldsmith	goldsmith	PROPN
eltls-15867	296	8	,	,	PUNCT
eltls-15867	296	9	r.	r.	PROPN
eltls-15867	296	10	e.	e.	PROPN
eltls-15867	296	11	(	(	PUNCT
eltls-15867	296	12	1999	1999	NUM
eltls-15867	296	13	)	)	PUNCT
eltls-15867	296	14	.	.	PUNCT
eltls-15867	297	1	corporate	corporate	ADJ
eltls-15867	297	2	credibility	credibility	NOUN
eltls-15867	297	3	’s	’s	PART
eltls-15867	297	4	role	role	NOUN
eltls-15867	297	5	in	in	ADP
eltls-15867	297	6	consumers	consumer	NOUN
eltls-15867	297	7	’	’	PART
eltls-15867	297	8	attitudes	attitude	NOUN
eltls-15867	297	9	and	and	CCONJ
eltls-15867	297	10	purchase	purchase	NOUN
eltls-15867	297	11	intentions	intention	NOUN
eltls-15867	297	12	when	when	SCONJ
eltls-15867	297	13	a	a	DET
eltls-15867	297	14	high	high	NOUN
eltls-15867	297	15	versus	versus	ADP
eltls-15867	297	16	a	a	DET
eltls-15867	297	17	low	low	ADJ
eltls-15867	297	18	credibility	credibility	NOUN
eltls-15867	297	19	endorser	endorser	NOUN
eltls-15867	297	20	is	be	AUX
eltls-15867	297	21	used	use	VERB
eltls-15867	297	22	in	in	ADP
eltls-15867	297	23	the	the	DET
eltls-15867	297	24	ad	ad	NOUN
eltls-15867	297	25	.	.	PUNCT
eltls-15867	298	1	journal	journal	PROPN
eltls-15867	298	2	of	of	ADP
eltls-15867	298	3	business	business	NOUN
eltls-15867	298	4	research	research	NOUN
eltls-15867	298	5	,	,	PUNCT
eltls-15867	298	6	44	44	NUM
eltls-15867	298	7	,	,	PUNCT
eltls-15867	298	8	109	109	NUM
eltls-15867	298	9	-	-	SYM
eltls-15867	298	10	116	116	NUM
eltls-15867	298	11	.	.	PUNCT
eltls-15867	299	1	https://doi.org/10.1016/s0148-2963(98)00002-2	https://doi.org/10.1016/s0148-2963(98)00002-2	PROPN
eltls-15867	299	2	patra	patra	PROPN
eltls-15867	299	3	,	,	PUNCT
eltls-15867	299	4	s.	s.	PROPN
eltls-15867	299	5	,	,	PUNCT
eltls-15867	299	6	&	&	CCONJ
eltls-15867	299	7	datta	datta	PROPN
eltls-15867	299	8	s.	s.	PROPN
eltls-15867	299	9	k.	k.	PROPN
eltls-15867	299	10	(	(	PUNCT
eltls-15867	299	11	2010	2010	NUM
eltls-15867	299	12	)	)	PUNCT
eltls-15867	299	13	.	.	PUNCT
eltls-15867	300	1	celebrity	celebrity	NOUN
eltls-15867	300	2	endorsement	endorsement	NOUN
eltls-15867	300	3	in	in	ADP
eltls-15867	300	4	india	india	PROPN
eltls-15867	300	5	—	—	PUNCT
eltls-15867	300	6	emerging	emerge	VERB
eltls-15867	300	7	trends	trend	NOUN
eltls-15867	300	8	and	and	CCONJ
eltls-15867	300	9	challenges	challenge	NOUN
eltls-15867	300	10	.	.	PUNCT
eltls-15867	301	1	journal	journal	NOUN
eltls-15867	301	2	of	of	ADP
eltls-15867	301	3	marketing	marketing	NOUN
eltls-15867	301	4	&	&	CCONJ
eltls-15867	301	5	communication	communication	NOUN
eltls-15867	301	6	,	,	PUNCT
eltls-15867	301	7	5(3	5(3	NUM
eltls-15867	301	8	)	)	PUNCT
eltls-15867	301	9	.	.	PUNCT
eltls-15867	302	1	patra	patra	PROPN
eltls-15867	302	2	,	,	PUNCT
eltls-15867	302	3	s.	s.	PROPN
eltls-15867	302	4	,	,	PUNCT
eltls-15867	302	5	&	&	CCONJ
eltls-15867	302	6	datta	datta	PROPN
eltls-15867	302	7	,	,	PUNCT
eltls-15867	302	8	s.	s.	PROPN
eltls-15867	302	9	(	(	PUNCT
eltls-15867	302	10	2012	2012	NUM
eltls-15867	302	11	)	)	PUNCT
eltls-15867	302	12	.	.	PUNCT
eltls-15867	303	1	“	"	PUNCT
eltls-15867	303	2	celebrity	celebrity	NOUN
eltls-15867	303	3	selection	selection	NOUN
eltls-15867	303	4	and	and	CCONJ
eltls-15867	303	5	role	role	NOUN
eltls-15867	303	6	of	of	ADP
eltls-15867	303	7	celebrities	celebrity	NOUN
eltls-15867	303	8	in	in	ADP
eltls-15867	303	9	creating	create	VERB
eltls-15867	303	10	brand	brand	NOUN
eltls-15867	303	11	awareness	awareness	NOUN
eltls-15867	303	12	and	and	CCONJ
eltls-15867	303	13	brand	brand	NOUN
eltls-15867	303	14	preference	preference	NOUN
eltls-15867	303	15	”	"	PUNCT
eltls-15867	303	16	.	.	PUNCT
eltls-15867	304	1	journal	journal	NOUN
eltls-15867	304	2	of	of	ADP
eltls-15867	304	3	marketing	marketing	NOUN
eltls-15867	304	4	and	and	CCONJ
eltls-15867	304	5	communication	communication	NOUN
eltls-15867	304	6	,	,	PUNCT
eltls-15867	304	7	8(2	8(2	NUM
eltls-15867	304	8	)	)	PUNCT
eltls-15867	304	9	.	.	PUNCT
eltls-15867	305	1	petty	petty	PROPN
eltls-15867	305	2	,	,	PUNCT
eltls-15867	305	3	r.	r.	PROPN
eltls-15867	305	4	e.	e.	PROPN
eltls-15867	305	5	,	,	PUNCT
eltls-15867	305	6	&	&	CCONJ
eltls-15867	305	7	cacioppo	cacioppo	PROPN
eltls-15867	305	8	,	,	PUNCT
eltls-15867	305	9	j.	j.	PROPN
eltls-15867	305	10	t.	t.	PROPN
eltls-15867	305	11	(	(	PUNCT
eltls-15867	305	12	1986	1986	NUM
eltls-15867	305	13	)	)	PUNCT
eltls-15867	305	14	.	.	PUNCT
eltls-15867	306	1	the	the	DET
eltls-15867	306	2	elaboration	elaboration	NOUN
eltls-15867	306	3	likelihood	likelihood	NOUN
eltls-15867	306	4	model	model	NOUN
eltls-15867	306	5	of	of	ADP
eltls-15867	306	6	persuasion	persuasion	NOUN
eltls-15867	306	7	.	.	PUNCT
eltls-15867	307	1	advances	advance	NOUN
eltls-15867	307	2	in	in	ADP
eltls-15867	307	3	experimental	experimental	ADJ
eltls-15867	307	4	social	social	ADJ
eltls-15867	307	5	psychology	psychology	NOUN
eltls-15867	307	6	,	,	PUNCT
eltls-15867	307	7	19	19	NUM
eltls-15867	307	8	.	.	X
eltls-15867	307	9	https://doi.org/10.1016/s0065-2601(08)60214-2	https://doi.org/10.1016/s0065-2601(08)60214-2	PROPN
eltls-15867	307	10	scollon	scollon	PROPN
eltls-15867	307	11	,	,	PUNCT
eltls-15867	307	12	r.	r.	PROPN
eltls-15867	307	13	(	(	PUNCT
eltls-15867	307	14	2001	2001	NUM
eltls-15867	307	15	)	)	PUNCT
eltls-15867	307	16	.	.	PUNCT
eltls-15867	308	1	mediated	mediate	VERB
eltls-15867	308	2	discourse	discourse	NOUN
eltls-15867	308	3	:	:	PUNCT
eltls-15867	308	4	the	the	DET
eltls-15867	308	5	nexus	nexus	NOUN
eltls-15867	308	6	of	of	ADP
eltls-15867	308	7	practice	practice	NOUN
eltls-15867	308	8	.	.	PUNCT
eltls-15867	309	1	london	london	PROPN
eltls-15867	309	2	:	:	PUNCT
eltls-15867	309	3	routledge	routledge	PROPN
eltls-15867	309	4	.	.	PUNCT
eltls-15867	310	1	https://doi.org/10.4324/9780203420065	https://doi.org/10.4324/9780203420065	PROPN
eltls-15867	310	2	van	van	PROPN
eltls-15867	310	3	dijk	dijk	PROPN
eltls-15867	310	4	,	,	PUNCT
eltls-15867	310	5	t.	t.	PROPN
eltls-15867	310	6	a.	a.	NOUN
eltls-15867	310	7	(	(	PUNCT
eltls-15867	310	8	1988	1988	NUM
eltls-15867	310	9	)	)	PUNCT
eltls-15867	310	10	.	.	PUNCT
eltls-15867	311	1	news	news	NOUN
eltls-15867	311	2	as	as	ADP
eltls-15867	311	3	discourse	discourse	NOUN
eltls-15867	311	4	.	.	PUNCT
eltls-15867	312	1	hillsdale	hillsdale	PROPN
eltls-15867	312	2	,	,	PUNCT
eltls-15867	312	3	nj	nj	PROPN
eltls-15867	312	4	:	:	PUNCT
eltls-15867	312	5	lawrence	lawrence	PROPN
eltls-15867	312	6	erlbaum	erlbaum	PROPN
eltls-15867	312	7	.	.	PUNCT
eltls-15867	313	1	van	van	PROPN
eltls-15867	313	2	dijk	dijk	PROPN
eltls-15867	313	3	,	,	PUNCT
eltls-15867	313	4	t.	t.	NOUN
eltls-15867	313	5	a.	a.	NOUN
eltls-15867	313	6	(	(	PUNCT
eltls-15867	313	7	1993	1993	NUM
eltls-15867	313	8	)	)	PUNCT
eltls-15867	313	9	.	.	PUNCT
eltls-15867	314	1	principles	principle	NOUN
eltls-15867	314	2	of	of	ADP
eltls-15867	314	3	critical	critical	ADJ
eltls-15867	314	4	discourse	discourse	NOUN
eltls-15867	314	5	analysis	analysis	NOUN
eltls-15867	314	6	.	.	PUNCT
eltls-15867	315	1	discourse	discourse	NOUN
eltls-15867	315	2	and	and	CCONJ
eltls-15867	315	3	society	society	NOUN
eltls-15867	315	4	,	,	PUNCT
eltls-15867	315	5	4	4	NUM
eltls-15867	315	6	.	.	NUM
eltls-15867	315	7	https://doi.org/10.1177/0957926593004002006	https://doi.org/10.1177/0957926593004002006	NOUN
eltls-15867	315	8	van	van	PROPN
eltls-15867	315	9	dijk	dijk	NOUN
eltls-15867	315	10	,	,	PUNCT
eltls-15867	315	11	t.	t.	NOUN
eltls-15867	315	12	a.	a.	NOUN
eltls-15867	315	13	(	(	PUNCT
eltls-15867	315	14	1995a	1995a	NUM
eltls-15867	315	15	)	)	PUNCT
eltls-15867	315	16	.	.	PUNCT
eltls-15867	316	1	opinions	opinion	NOUN
eltls-15867	316	2	and	and	CCONJ
eltls-15867	316	3	ideologies	ideology	NOUN
eltls-15867	316	4	in	in	ADP
eltls-15867	316	5	editorials	editorial	NOUN
eltls-15867	316	6	.	.	PUNCT
eltls-15867	317	1	paper	paper	NOUN
eltls-15867	317	2	presented	present	VERB
eltls-15867	317	3	at	at	ADP
eltls-15867	317	4	the	the	DET
eltls-15867	317	5	4th	4th	ADJ
eltls-15867	317	6	international	international	ADJ
eltls-15867	317	7	symposium	symposium	NOUN
eltls-15867	317	8	of	of	ADP
eltls-15867	317	9	critical	critical	ADJ
eltls-15867	317	10	discourse	discourse	NOUN
eltls-15867	317	11	analysis	analysis	NOUN
eltls-15867	317	12	:	:	PUNCT
eltls-15867	317	13	language	language	NOUN
eltls-15867	317	14	,	,	PUNCT
eltls-15867	317	15	social	social	ADJ
eltls-15867	317	16	life	life	NOUN
eltls-15867	317	17	and	and	CCONJ
eltls-15867	317	18	critical	critical	ADJ
eltls-15867	317	19	thought	thought	NOUN
eltls-15867	317	20	,	,	PUNCT
eltls-15867	317	21	athens	athens	PROPN
eltls-15867	317	22	.	.	PUNCT
eltls-15867	318	1	van	van	PROPN
eltls-15867	318	2	dijk	dijk	PROPN
eltls-15867	318	3	,	,	PUNCT
eltls-15867	318	4	t.	t.	NOUN
eltls-15867	318	5	a.	a.	NOUN
eltls-15867	318	6	(	(	PUNCT
eltls-15867	318	7	1995b	1995b	NUM
eltls-15867	318	8	)	)	PUNCT
eltls-15867	318	9	.	.	PUNCT
eltls-15867	319	1	power	power	NOUN
eltls-15867	319	2	and	and	CCONJ
eltls-15867	319	3	the	the	DET
eltls-15867	319	4	news	news	NOUN
eltls-15867	319	5	media	medium	NOUN
eltls-15867	319	6	.	.	PUNCT
eltls-15867	320	1	in	in	ADP
eltls-15867	320	2	d.	d.	PROPN
eltls-15867	320	3	paletz	paletz	PROPN
eltls-15867	320	4	(	(	PUNCT
eltls-15867	320	5	ed	ed	NOUN
eltls-15867	320	6	.	.	PUNCT
eltls-15867	320	7	)	)	PUNCT
eltls-15867	320	8	,	,	PUNCT
eltls-15867	320	9	political	political	ADJ
eltls-15867	320	10	communication	communication	NOUN
eltls-15867	320	11	and	and	CCONJ
eltls-15867	320	12	action	action	NOUN
eltls-15867	320	13	.	.	PUNCT
eltls-15867	321	1	cresskill	cresskill	PROPN
eltls-15867	321	2	,	,	PUNCT
eltls-15867	321	3	nj	nj	PROPN
eltls-15867	321	4	:	:	PUNCT
eltls-15867	321	5	hampton	hampton	PROPN
eltls-15867	321	6	press	press	PROPN
eltls-15867	321	7	.	.	PUNCT
eltls-15867	322	1	van	van	PROPN
eltls-15867	322	2	dijk	dijk	PROPN
eltls-15867	322	3	,	,	PUNCT
eltls-15867	322	4	t.	t.	NOUN
eltls-15867	322	5	a.	a.	NOUN
eltls-15867	322	6	(	(	PUNCT
eltls-15867	322	7	1998a	1998a	NUM
eltls-15867	322	8	)	)	PUNCT
eltls-15867	322	9	.	.	PUNCT
eltls-15867	323	1	ideology	ideology	NOUN
eltls-15867	323	2	:	:	PUNCT
eltls-15867	323	3	a	a	DET
eltls-15867	323	4	multidisciplinary	multidisciplinary	ADJ
eltls-15867	323	5	approach	approach	NOUN
eltls-15867	323	6	.	.	PUNCT
eltls-15867	324	1	london	london	PROPN
eltls-15867	324	2	:	:	PUNCT
eltls-15867	324	3	sage	sage	NOUN
eltls-15867	324	4	publications	publication	NOUN
eltls-15867	324	5	.	.	PUNCT
eltls-15867	325	1	van	van	PROPN
eltls-15867	325	2	dijk	dijk	PROPN
eltls-15867	325	3	,	,	PUNCT
eltls-15867	325	4	t.	t.	PROPN
eltls-15867	325	5	a.	a.	NOUN
eltls-15867	325	6	(	(	PUNCT
eltls-15867	325	7	1998b	1998b	NUM
eltls-15867	325	8	)	)	PUNCT
eltls-15867	325	9	.	.	PUNCT
eltls-15867	326	1	opinions	opinion	NOUN
eltls-15867	326	2	and	and	CCONJ
eltls-15867	326	3	ideologies	ideology	NOUN
eltls-15867	326	4	in	in	ADP
eltls-15867	326	5	the	the	DET
eltls-15867	326	6	press	press	NOUN
eltls-15867	326	7	.	.	PUNCT
eltls-15867	327	1	in	in	ADP
eltls-15867	327	2	a.	a.	PROPN
eltls-15867	327	3	bell	bell	PROPN
eltls-15867	327	4	,	,	PUNCT
eltls-15867	327	5	&	&	CCONJ
eltls-15867	327	6	p.	p.	PROPN
eltls-15867	327	7	garrett	garrett	PROPN
eltls-15867	327	8	(	(	PUNCT
eltls-15867	327	9	eds	eds	PROPN
eltls-15867	327	10	.	.	PUNCT
eltls-15867	327	11	)	)	PUNCT
eltls-15867	327	12	,	,	PUNCT
eltls-15867	327	13	approaches	approach	VERB
eltls-15867	327	14	to	to	ADP
eltls-15867	327	15	media	medium	NOUN
eltls-15867	327	16	discourse	discourse	NOUN
eltls-15867	327	17	.	.	PUNCT
eltls-15867	328	1	oxford	oxford	NOUN
eltls-15867	328	2	:	:	PUNCT
eltls-15867	328	3	blackwell	blackwell	PROPN
eltls-15867	328	4	.	.	PUNCT
eltls-15867	329	1	van	van	PROPN
eltls-15867	329	2	leeuwen	leeuwen	PROPN
eltls-15867	329	3	,	,	PUNCT
eltls-15867	329	4	t.	t.	PROPN
eltls-15867	329	5	(	(	PUNCT
eltls-15867	329	6	1993	1993	NUM
eltls-15867	329	7	)	)	PUNCT
eltls-15867	329	8	.	.	PUNCT
eltls-15867	330	1	genre	genre	NOUN
eltls-15867	330	2	and	and	CCONJ
eltls-15867	330	3	field	field	NOUN
eltls-15867	330	4	in	in	ADP
eltls-15867	330	5	critical	critical	ADJ
eltls-15867	330	6	discourse	discourse	NOUN
eltls-15867	330	7	analysis	analysis	NOUN
eltls-15867	330	8	.	.	PUNCT
eltls-15867	331	1	discourse	discourse	NOUN
eltls-15867	331	2	and	and	CCONJ
eltls-15867	331	3	society	society	NOUN
eltls-15867	331	4	,	,	PUNCT
eltls-15867	331	5	4(2	4(2	NUM
eltls-15867	331	6	)	)	PUNCT
eltls-15867	331	7	.	.	PUNCT
eltls-15867	332	1	https://doi.org/10.1177/0957926593004002004	https://doi.org/10.1177/0957926593004002004	X
eltls-15867	332	2	van	van	PROPN
eltls-15867	332	3	leeuwen	leeuwen	PROPN
eltls-15867	332	4	,	,	PUNCT
eltls-15867	332	5	t.	t.	PROPN
eltls-15867	332	6	(	(	PUNCT
eltls-15867	332	7	1995	1995	NUM
eltls-15867	332	8	)	)	PUNCT
eltls-15867	332	9	.	.	PUNCT
eltls-15867	333	1	representing	represent	VERB
eltls-15867	333	2	social	social	ADJ
eltls-15867	333	3	action	action	NOUN
eltls-15867	333	4	.	.	PUNCT
eltls-15867	334	1	discourse	discourse	NOUN
eltls-15867	334	2	and	and	CCONJ
eltls-15867	334	3	society	society	NOUN
eltls-15867	334	4	,	,	PUNCT
eltls-15867	334	5	6(1	6(1	NUM
eltls-15867	334	6	)	)	PUNCT
eltls-15867	334	7	.	.	PUNCT
eltls-15867	335	1	https://doi.org/10.1177/0957926595006001005	https://doi.org/10.1177/0957926595006001005	X
eltls-15867	335	2	van	van	PROPN
eltls-15867	335	3	leeuwen	leeuwen	PROPN
eltls-15867	335	4	,	,	PUNCT
eltls-15867	335	5	t.	t.	PROPN
eltls-15867	335	6	(	(	PUNCT
eltls-15867	335	7	1996	1996	NUM
eltls-15867	335	8	)	)	PUNCT
eltls-15867	335	9	.	.	PUNCT
eltls-15867	336	1	the	the	DET
eltls-15867	336	2	representation	representation	NOUN
eltls-15867	336	3	of	of	ADP
eltls-15867	336	4	social	social	ADJ
eltls-15867	336	5	actors	actor	NOUN
eltls-15867	336	6	.	.	PUNCT
eltls-15867	337	1	in	in	ADP
eltls-15867	337	2	c.	c.	PROPN
eltls-15867	337	3	r.	r.	PROPN
eltls-15867	337	4	caldascoulthard	caldascoulthard	PROPN
eltls-15867	337	5	,	,	PUNCT
eltls-15867	337	6	&	&	CCONJ
eltls-15867	337	7	m.	m.	NOUN
eltls-15867	337	8	218	218	NUM
eltls-15867	337	9	coulthard	coulthard	NOUN
eltls-15867	337	10	(	(	PUNCT
eltls-15867	337	11	eds	ed	NOUN
eltls-15867	337	12	.	.	PUNCT
eltls-15867	337	13	)	)	PUNCT
eltls-15867	337	14	,	,	PUNCT
eltls-15867	337	15	text	text	NOUN
eltls-15867	337	16	and	and	CCONJ
eltls-15867	337	17	practices	practice	NOUN
eltls-15867	337	18	:	:	PUNCT
eltls-15867	337	19	reading	read	VERB
eltls-15867	337	20	in	in	ADP
eltls-15867	337	21	critical	critical	ADJ
eltls-15867	337	22	discourse	discourse	NOUN
eltls-15867	337	23	analysis	analysis	NOUN
eltls-15867	337	24	(	(	PUNCT
eltls-15867	337	25	pp	pp	ADJ
eltls-15867	337	26	.	.	PUNCT
eltls-15867	338	1	32	32	NUM
eltls-15867	338	2	-	-	SYM
eltls-15867	338	3	70	70	NUM
eltls-15867	338	4	)	)	PUNCT
eltls-15867	338	5	.	.	PUNCT
eltls-15867	339	1	london	london	PROPN
eltls-15867	339	2	:	:	PUNCT
eltls-15867	339	3	routledge	routledge	PROPN
eltls-15867	339	4	.	.	PUNCT
eltls-15867	340	1	wodak	wodak	PROPN
eltls-15867	340	2	,	,	PUNCT
eltls-15867	340	3	r.	r.	PROPN
eltls-15867	340	4	(	(	PUNCT
eltls-15867	340	5	1996	1996	NUM
eltls-15867	340	6	)	)	PUNCT
eltls-15867	340	7	.	.	PUNCT
eltls-15867	341	1	critical	critical	ADJ
eltls-15867	341	2	linguistics	linguistic	NOUN
eltls-15867	341	3	and	and	CCONJ
eltls-15867	341	4	critical	critical	ADJ
eltls-15867	341	5	discourse	discourse	NOUN
eltls-15867	341	6	analysis	analysis	NOUN
eltls-15867	341	7	.	.	PUNCT
eltls-15867	342	1	in	in	ADP
eltls-15867	342	2	j.	j.	PROPN
eltls-15867	342	3	verschueren	verschueren	PROPN
eltls-15867	342	4	(	(	PUNCT
eltls-15867	342	5	ed	ed	NOUN
eltls-15867	342	6	.	.	PUNCT
eltls-15867	342	7	)	)	PUNCT
eltls-15867	342	8	,	,	PUNCT
eltls-15867	342	9	handbook	handbook	NOUN
eltls-15867	342	10	of	of	ADP
eltls-15867	342	11	pragmatics	pragmatic	NOUN
eltls-15867	342	12	.	.	PUNCT
eltls-15867	343	1	amsterdam	amsterdam	PROPN
eltls-15867	343	2	:	:	PUNCT
eltls-15867	343	3	benjamins	benjamin	NOUN
eltls-15867	343	4	.	.	PUNCT
eltls-15867	344	1	https://doi.org/10.1075/hop.m.cri1	https://doi.org/10.1075/hop.m.cri1	PROPN
eltls-15867	344	2	wodak	wodak	PROPN
eltls-15867	344	3	,	,	PUNCT
eltls-15867	344	4	r.	r.	PROPN
eltls-15867	344	5	(	(	PUNCT
eltls-15867	344	6	2000	2000	NUM
eltls-15867	344	7	)	)	PUNCT
eltls-15867	344	8	.	.	PUNCT
eltls-15867	345	1	does	do	AUX
eltls-15867	345	2	sociolinguistics	sociolinguistic	NOUN
eltls-15867	345	3	need	need	VERB
eltls-15867	345	4	social	social	ADJ
eltls-15867	345	5	theory	theory	NOUN
eltls-15867	345	6	?	?	PUNCT
eltls-15867	346	1	new	new	ADJ
eltls-15867	346	2	perspectives	perspective	NOUN
eltls-15867	346	3	on	on	ADP
eltls-15867	346	4	critical	critical	ADJ
eltls-15867	346	5	discourse	discourse	NOUN
eltls-15867	346	6	analysis	analysis	NOUN
eltls-15867	346	7	.	.	PUNCT
eltls-15867	347	1	discourse	discourse	NOUN
eltls-15867	347	2	and	and	CCONJ
eltls-15867	347	3	society	society	NOUN
eltls-15867	347	4	,	,	PUNCT
eltls-15867	347	5	2(3	2(3	NUM
eltls-15867	347	6	)	)	PUNCT
eltls-15867	347	7	.	.	PUNCT
eltls-15867	348	1	wodak	wodak	PROPN
eltls-15867	348	2	,	,	PUNCT
eltls-15867	348	3	r.	r.	PROPN
eltls-15867	348	4	(	(	PUNCT
eltls-15867	348	5	2001	2001	NUM
eltls-15867	348	6	)	)	PUNCT
eltls-15867	348	7	.	.	PUNCT
eltls-15867	349	1	the	the	DET
eltls-15867	349	2	discourse	discourse	NOUN
eltls-15867	349	3	-	-	PUNCT
eltls-15867	349	4	historical	historical	ADJ
eltls-15867	349	5	approach	approach	NOUN
eltls-15867	349	6	.	.	PUNCT
eltls-15867	350	1	in	in	ADP
eltls-15867	350	2	r.	r.	PROPN
eltls-15867	350	3	wodak	wodak	PROPN
eltls-15867	350	4	,	,	PUNCT
eltls-15867	350	5	&	&	CCONJ
eltls-15867	350	6	m.	m.	PROPN
eltls-15867	350	7	meyer	meyer	PROPN
eltls-15867	350	8	(	(	PUNCT
eltls-15867	350	9	eds	eds	PROPN
eltls-15867	350	10	.	.	PUNCT
eltls-15867	350	11	)	)	PUNCT
eltls-15867	350	12	,	,	PUNCT
eltls-15867	350	13	methods	method	NOUN
eltls-15867	350	14	of	of	ADP
eltls-15867	350	15	critical	critical	ADJ
eltls-15867	350	16	discourse	discourse	NOUN
eltls-15867	350	17	analysis	analysis	NOUN
eltls-15867	350	18	.	.	PUNCT
eltls-15867	351	1	london	london	PROPN
eltls-15867	351	2	:	:	PUNCT
eltls-15867	351	3	sage	sage	NOUN
eltls-15867	351	4	publications	publication	NOUN
eltls-15867	351	5	.	.	PUNCT
eltls-15867	352	1	https://doi.org/10.4135/9780857028020	https://doi.org/10.4135/9780857028020	NOUN