id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
erjee-1460	Fathira, Vina; Utami, Silvia	IMPLEMENTING ADVERTISEMENT FOR IMPROVING STUDENTS’ UNDERSTANDING OF POLITENESS AND GENDER	2019	8	.pdf	application/pdf	3683	215	57	In Brown and Levinson‟s theory, there are some strategies used in politeness, namely bald Vina Fathira & Silvia Utami Implementing advertisement for improving students’ understanding of politeness and gender 144 on-record strategy, positive politeness strategy, negative politeness strategy, and off-record indirect strategy (Karimkhanlooei & Vaezi, 2017; Pangestuti, 2015). In addition, the advertisement was analyzed to find out the positive face, negative face and politeness with regard to some strategies, such as: a) bald on-record strategy, b) positive politeness strategy, c) negative politeness strategy, and d) off-record indirect strategy.	cache/erjee-1460.pdf	txt/erjee-1460.txt