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 Epidemiology and Society Health Review| ESHR 

Vol. 5, No. 1, 2023, pp. 21-31 ISSN 2656-6052 (online) | 2656-1107 (print) 

      http://journal2.uad.ac.id/index.php/eshr/index                                                   eshr@ikm.uad.ac.id 

 
 

      10.26555/eshr.v5i1.5391  

 
 

21 

 
 

  

Research Article   
 
Behavior assessment for non-communicable disease 
prevention using the health belief model 
 
Addellia Yoma Hastani1, Helfi Agustin1*, Hary Budiman2, Ezza Addini3 
 
1 Faculty of Public Health, Universitas Ahmad Dahlan, Yogyakarta, Indonesia 
2 Faculty of Public Health, Universitas Baiturrahmah, Padang, Indonesia 
3 Faculty of Medicine, Ankara Yildirim Beyazit University, Turkey  
 
* Correspondence: helfi.agustin@ikm.uad.ac.id Phone: +6285274554097 
 
Received 20 December 2021; Accepted 03 February 2023; Published 08 February 2023 

 

ABSTRACT 

Background: Germacis is a community-based program educating and facilitating people to 
adopt a healthy lifestyle in Jogokaryan hamlet, Yogyakarta. It includes doing physical 
activities with groups, doing health checks, not smoking in the house or at community 
meetings, and replacing snacks with fruit. This study aims to evaluate whether the program 
positively impacts community behavior by assessing perceptions and practices of healthy 
lifestyles based on participation after the program has been implemented for two years. 
Methods:  This quantitative research with a cross-sectional approach uses the perception 
assessment of the health behavior model (HBM). The population was 165 people, and the 
sample was 54 from the Hamlet number 36 at Jogokariyan sub-district, Yogyakarta. This 
research collected primary data using a 4-Likert scale questionnaire. Data were analyzed 
using the chi-square test. 
Results: There is a relationship between active participation in activities and perceived 
susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, and 
prevention behavior. There is no relationship between participation and self-efficacy. Our 
result shows the p-value of the 5 HBM constructs is 0.01; 0.00; 0.00; 0.03; 0.34, and 0.00 
for perceived susceptibility, severity, benefits, barriers, self-efficacy, and cues to section; 
respectively. 
Conclusion: Program managers should consider sanctions to encourage self-efficacy in 
behavior, especially for active smokers; they must not smoke at home or in community 
meetings. 

Keywords: Health Belief Model; non-communicable disease; preventive behavior 

INTRODUCTION 

Centers for Disease Control and Prevention reported that non-communicable diseases 
(NCDs) are the leading cause of death and disability worldwide. This disease is the most 
significant burden in low- and middle-income countries, contributing to 85% of all premature 



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deaths.1  In Indonesia, heart disease, cancer, chronic lung disease, and diabetes mellitus are 
among the top 5 causes of death that impact the quality of life and economic productivity. 
Every year, the number of these cases continues to increase along with increased risk factors, 
such as high sugar/salt/fat consumption, smoking, and low physical activity. In 2020, health 
insurance spent 17.05 trillion rupiahs for the service of the disease.2 Based on the data health 
profile of Yogyakarta City in 2019, non-communicable diseases dominate the causes of death 
in this city.3 The Integrated Disease Surveillance Report (STP) at Hospitals in Yogyakarta 
Province in 2020 obtained data on the top 10 diseases, eight non-communicable diseases. 
Among the diseases in hospitals (outpatient) were hypertension (29,944 cases), type II 
diabetes (14,090 cases), and heart disease (3,566 cases).4 

Non-communicable diseases have many risk factors; modifiable behavioral risk factors are 
tobacco and alcohol consumption, unhealthy diet, lack of physical activity, obesity, high blood 
pressure, and cholesterol. These risk factors remain a significant public health challenge in all 
countries, especially in low-income countries where more than three-quarters of deaths from 
non-communicable diseases occur.5  The government of Indonesia developed a movement 
to change people's healthy lifestyles to control non-communicable diseases aimed to improve 
the health status of the community through promotive and preventive efforts through physical 
activity campaigns, consumption of vegetables and fruit, and regular health checks.6  

A community-based health program in Jogokaryan has adopted the national movement's 
healthy lifestyle due to the high prevalence of hypertension in the elderly group at Jogokaryan,  
Yogyakarta. The program is called “Germacis." This program aims to change community 
behavior to familiar healthy life movements. The activities are smoke-free villages, health 
education, periodic health checks, physical activities, and advocacy to replace the snack menu 
at community meetings with fruit and vegetables.7  

Research using Health Belief Model (HBM) is used to evaluate health behaviors and 
investigate possible HBM interventions to improve behaviors.  HBM explains that individual 
values and beliefs about an activity drive their behavior.8,9  Each person has a unique 
perception related to a particular object. These differences can be influenced by knowledge, 
experience, and point of view.  Both positive and negative perceptions are like files that have 
been stored carefully in one's subconscious mind.  The file appears when a stimulus triggers 
it or an event opens it.  In such a way, perception determines one's behavioral response.10 
The findings of Jorvand's research (2020), which evaluated the intervention's effects using the 
HBM model, revealed a decrease in HDL and cholesterol in the group that received exercise 
intervention while adhering to the same two diet groups.11 Yazdanpanah's (2019) study found 
that one of the essential aspects when using the health belief model was the application of 
education on the community-based method, which helped regulate self-care behaviors.12  
While Imtichan (2019) said that people typically only try new things if they can do something. 
When someone perceives benefits from a new activity but feels unable to carry it through due 
to perceived barriers, likely, he will not engage in the action.13 The participant's experience 
after two years in this community-based health program should have increased their 
perception, willingness, and ability to practice a healthy lifestyle. This study aimed to determine 
the relationship between community participation in community-based programs and the 
perception or practice of preventing non-communicable diseases using the Health Belief 
Model (HBM). This research provides material for consideration to develop the activities by 
program managers. 



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METHOD 

This was a quantitative study used the health belief model framework to evaluate the 
perception and practice of healthy living in individuals based on the level of participation during 
community-based health programs. Data were collected from February to March 2021 at  
Mantrijeron sub-district, Yogyakarta, Indonesia. The total population was 165 participants, and 
the sample was 54 respondents at Hamlet number 36, Jogokariyan, Mantrirejon sub-district, 
Yogyakarta. Variable and indicator were summarized in Table 1.  

Table 1. Variables and indicators used in the research questionnaire 

Variables  Indicators 
 

Perceived susceptibility 
Median = 15 

-    NCD risk factor 
 

Perceived severity 
Median = 20 

- NCD’s danger 
- NCD’s impact  
 

Perceived benefits 
Median = 29 
 

- Regular exercise 
- No smoking 
- Consume nutrient food 
- Healthy lifestyle 
- Routine health check 
- Manage weight 
 

Perceived barriers 
Median = 29 

- Time barriers 
- Economic  barriers 
- Environment barriers 
- Psychology barriers 

Self-efficacy 
Median =24 

- Capability to manage a healthy lifestyle 

Cues to action 
Median =35 

- Social support 
- Mass media 

Health behavior 
scores of 4-6 

- Health check (blood pressure, blood 
sugar, cholesterol) 

- Do not smoke 
- Exercise 
- Consume nutritious food 
- Manage stress 

Membership status 
Coding = 0 (inactive)  1 
(active) 

- Community participation in  the program 

 

We used the following criteria to recruit the participants: 1) only for participants of the program 
(active and non-active participants),  2) aged 45-75 years, and 3) suffering from hypertension 
and diabetes mellitus. While the exclusion criteria for the sample were 1) had moved from 
Jogokariyan village, 2) not willing to be interviewed. The study used primary data obtained 
from questionnaires. A four-Likert scale measures the variables since it is suitable to measure 
a person's perception or attitude. The answer scale was 1-4 (1 to disagree to 4 to agree) for 
favorable questions and vice versa for unfavorable questions. Due to the small number of 
samples, the variables were categorized into two groups to avoid empty cells in the crosstable 
analysis. The scores for each variable was added and then grouped based on the: if the total 



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score on one variable was more than the median, then it was grouped to be positive or vice 
versa. 

The validity test results of community participation in community-based health programs were 
to be valid with an R-value of 1.00. The results of the validity test of the questionnaire on the 
perception of susceptibility perception, severity, benefits, obstacles, self-efficacy, and stimulus 
to act, it was known that there were two questionnaire items on the statement of susceptibility 
perception that were not valid with r values of 0.210 and 0.283. Invalid questionnaire items 
were subsequently deleted from this research. The results of the reliability test using 
Cronbach's Alpha. For reliability results: for participation in the program with a value = 1; 
perceived susceptibility value = 0.613; perceived severity value = 0.635; perceived benefit 
value = 0.725; perceived obstacle value = 0.787. Self-efficacy value = 0.709; the cues to action 
value = 0.756 and the implementation of behavior in the community value = 0.732, indicating 
the reliability of the questionnaire reliability test results.  Analysis was performed using the chi-
square test. 

RESULT 

Respondent characteristic 

Table 2 describes the distribution of the frequency and percentage of the characteristic of 
respondents. Respondent’s ages are divided into three groups, represented most age groups 
were 55 – 65 years (48.1%), women (53.7%), and education level; high school or equivalent 
(35.2%).  

Respondents with a positive susceptibility perception of 57.4% agreed that smoking could 
increase the risk of hypertension and diabetes mellitus by 75.9% and that unhealthy eating 
habits cause hypertension and diabetes mellitus by 81.5%. As much as 76% of respondents 
agree that routine health checks can help early detection of hypertension and diabetes 
mellitus. However, respondents agreed that there was no health impact if they reduced sugar, 
salt, and fat consumption by 25.9%. This data shows that their knowledge about managing 
hypertension and diabetes is still low. 

As many as 77.8% of respondents perceived that hypertension and diabetes mellitus could 
cause damage to internal organs to believe that this disease would change their view of a 
healthy life. However, 44.5% of respondents agree that hypertension and diabetes mellitus 
will not change their daily life. As many as 37% of respondents believe that having 
hypertension and diabetes mellitus will not have a significant impact on their lives and that of 
their families. More than forty percent (42%) believe hypertension and diabetes mellitus will 
not significantly affect their careers and believe this disease will change their view of a healthy 
life 54.8%. From the statement about perceived benefits, 66.7% of respondents who answered 
believed the behavior offered in the program was beneficial for preventing hypertension and 
diabetes mellitus. Most 88.8% of respondents agree that practicing healthy living can improve 
their quality of life. Respondents agree that managing body weight can prevent hypertension 
and diabetes mellitus, believing that avoiding smoking, limiting consumption of sugar and salt, 
and consuming lots of vegetables and fruit can reduce the risk of hypertension and diabetes 
mellitus. 

 



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Table 2. Distribution of respondent characteristics age, gender, and education level in 
Jogokariyan Village 

Variable Category n % 
Age 45 – 54 years old 15 27.8 

55 – 65 years old 26 48.1 
66 – 74 years old 13 24.1 

Sex Male 25 46.3 
Female 29 53.7 

Level of 
education 

Elementary school 12 22.2 
First, middle school 14 25.9 
High middle school 19 35.2 
University 9 16.7 

 

More than half, 64.8% of the respondents, feel confident that there are no barriers to healthy 
behavior. The study found that 46.3% of respondents agreed that losing weight is a new habit 
challenging, and 55.7% of respondents agree that being busy at work is an obstacle to regular 
physical activity. 42.5% of respondents think it is too troublesome to make their food. From 
this study, 53.7% of respondents were unsure they could manage a healthy lifestyle to avoid 
the risk of disease, and 57.4% did not avoid consuming foods containing lots of salt and 
caffeine. 

This study found that the family has an essential role as a support system for healthy behavior, 
but 24.1% of family members will not reprimand if the respondent smokes. More than half 
(59.3%) of respondents think posters and banners do not provide enough information about 
hypertension and diabetes mellitus. The results show that the respondents who have good 
behavior are 61.1%. The respondents carried out health checks at least once when the 
program (59.3%); respondents do not smoke (61.1%) and avoid exposure to secondhand 
smoke. As many as 57.4% of respondents do not routinely do physical activity for at least 30 
minutes daily. Furthermore, and 44.4% of respondents have not been able to manage stress 
well. Table 3 shows the variables that have been categorized. 

Table 3. Frequency Distribution of variables based on category 

Variable Category    n     % 

Perceived susceptibility  Negative 23 42.6 
Positive 31 57.4 

Perceived severity Negative 27 50.0 
Positive 27 50.0 

Perception of benefits Negative 18 33.3 
 Positive 36 66.7 
Perception of barriers Negative 19 35.2 

Positive 35 64.8 
Self-Efficacy Negative 25 46.3 

Positive 29 53.7 
Cues to action Negative 23 42.6 

Positive 31 57.4 
Membership status Active 38 70.4 

Non-active 16 29.6 
NCD’s Prevention Behavior  Bad 21 38.9 

Good 33 61.1 



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Using a simple randomized technique, from 54 respondents, we found 38 active and 16 
inactive participants. The activeness of the respondents was interpreted by participating in 
healthy gymnastics, participating in health checks held by the programmer team, or 
participating in declarations of commitment not to smoke at community meetings, in the house, 
and near mothers and children. The relationship between the involvement in community-
based health activities and the perception can be seen in Table 4.  

Table 4. Relationship of participation in program community-based health with perceptions 
and behaviors of NCD prevention   

 
Participation 

Perception and Behaviors of NCD prevention 
 

Negative Positive Total P-Value PR (95% CI) n % n % N % 
Perceived Susceptibility 

Inactive 11 68.7 5 31.3  16 100 0.012 2.177 (1.228-
3.861) Active 12 31.6 26 68.4 38 100 

         
                                   Perceived severity 

Inactive 14 87.5 2 12.5 16 100 0.000 2.558 (1.585-
4.126) Active 13 34.2 25 65.8 38 100 

         
                                   Perceived Benefit 

Inactive 10 62.5 6 37.5 16 100 0.003 2.969 (1.440-
6.119) Active 8 21.1 30 55.6 38 100 

         
                                   Perceived Barriers 

Inactive 9 56.3 7 43.7 16 100 0.035 2.138 (1.077-
4.242)) Active 10 26.3 28 73.7 38 100 

         
                                        Self Efficacy 

Inactive 9 56.3 7 43.7 16 100 0.341 1.336 (0.755-
2.364) Active 16 42.1 22 57.9 38 100 

         
                                       Cues to action 

Inactive 14 87.5 2 12.5 16 100 0.000 3.698 (2.027-
6.732) Active 9 23.7 29 76.3 38 100 

         
                                 NCD prevention behavior 

Inactive 12 75.0 4 25.0 16 100 0.000 3.167 (1.675-
5.988) Active 9 23.7 29 76.3 38 100 

         
 

The relationship between participation in community-based health and the perception  

The chi-square test results show that participation is significantly related to the perception of 
five components of the health belief model (HBM) in preventing hypertension and diabetes 
mellitus. For example, based on the results of the analysis of the relationship between 
participation in community-based health activities and the perception of susceptibility, there is 
a significant difference in the percentage of negative susceptibility perceptions (68.8%) of 
respondents who did not participate compared to respondents who participated (31.6%). The 
statistical test results obtained a p-value = 0.01, which means statistically, there is a 
relationship between active activity participation and perceptions of susceptibility. Likewise, 



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with the results of the analysis of the relationship between the involvement and perceived 
severity, the results of the statistical test obtained a p-value = of 0.00; perceived benefit p 
value = 0.00; perceived barrier 0.03; cues to action p-value = 0.00 which means that 
statistically there is a relationship between participation and perceptions.  

The relationship between participation and the NCD prevention behavior 

The results show a relationship between community participation in community-based health 
activities and NCD prevention behavior. We found a significant percentage difference between 
respondents who participated and did not participate in the behavior to prevent NCD. The 
statistical test results obtained a p-value of 0.000 which means that statistically, there is a 
relationship between activity participation and NCD prevention behavior. The bivariate 
analysis describes the relationship between involvement in community-based health programs 
and NCD prevention behavior.  

DISCUSSION 

This study observed the association between community participation in community-based 
programs and the perception or practice of preventing non-communicable diseases. From the 
characteristic of participants, it was found that women were more than men. Generally, 
Indonesian women have autonomy in making decisions to practice healthy living. The findings 
of this study differ from Habib’s research, which states that women in Pakistan experience 
significant barriers to accessing TB health because of the lack of autonomy in making family 
decisions, problems with travel time, and lack of priority in health spending, and the lack of 
female health workers.14  

The majority of our respondent was elderly, aged 55-65 years. Increasing age will lead to the 
perception and awareness that aging affects their physical and psychological well-being. It 
makes the elderly susceptible to disease. Perceived disease susceptibility can refer to 
individual judgments that encourage and motivate healthy behavior. The increasing age of the 
elderly makes their experience more mature to obtain information about health for themselves. 
The level of education also influences information and knowledge about the dangers of 
disease so that awareness grows to make efforts to prevent disease. 15   

The chi-square statistical test results show a relationship between participation in this 
community-based program and all HBM constructs. This study is in line with previous studies 
that show a relationship between the effect of the construct health belief model and prevention 
behavior. 16–19  The perception of severity felt by respondents was influenced by the perceived 
threat perception. Individual perceptions influence health behavior. If the individual feels 
vulnerable and thinks that the disease can threaten him, then the individual will take action to 
protect himself or seek treatment.20  

The elderly, susceptible to hypertension and diabetes mellitus, will perceive the disease as 
threatening their lives. Perceptions of susceptibility and severity are related to disease 
prevention behavior, and respondents think that they are vulnerable and think that 
hypertension and diabetes mellitus are severe diseases and can threaten their lives. Some 
respondents actively participate in community-based health to carry out preventive practices 
through routine physical activities and health checks, are willing to replace cake snacks at 
community meetings by consuming fruit, and support residents not to smoke. Efforts to form 
a positive susceptibility perception so that residents practice healthy living to prevent 



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hypertension and diabetes mellitus, one of which is by strengthening communication 
strategies.21  Healthy living practices need to be carried out by all people. Therefore it is 
necessary to have the cooperation of all parties to play a role in conducting socialization and 
habituation of healthy living practices to prevent disease. The health education strategy must 
touch vulnerable groups at high risk of developing hypertension and diabetes. 

Rosenstock explains that a person's beliefs about perceived susceptibility will encourage him 
to take action to prevent and support healthy behavior change. Change depends on the 
individual's belief in the effectiveness of actions to reduce the threat of disease or perceived 
benefits. Individuals aware of the benefits of healthy living practices will continue to take health 
actions.22  One effort to increase the perception of the benefits of practicing healthy living is to 
align this health-based program with integrated health posts.  

This study's results indicate a relationship between perceived barriers and non-communicable 
disease prevention behavior. Most respondents have a positive perception of the obstacles to 
healthy living practices. In line with the theory,  that respondents feel that obstacles can affect 
the practice of healthy living. The more the individual feels obstacles in practicing healthy 
living, the less success he will have in practice. In line with Obirikorang, research states that 
Ghana's high perceived barrier is a significant predictor of non-adherence to hypertension 
therapy.23  The obstacles respondents feel to practicing healthy living are generally caused by 
personal barriers. The elderly face obstacles in practicing healthy living and need support, 
assistance, and supervision from their families or health workers to overcome the barriers so 
that they elderly can practice healthy living. These efforts can provide motivation and 
confidence for the elderly to face obstacles in practicing healthy living. Another effort to reduce 
cigarette consumption is to have strict sanctions for active smokers who smoke in public 
places or at home. Sanctions that are applied need to be regulated jointly, regulated openly, 
and designed to create fear of violations and provide a deterrent effect for violators. 

The results of the study show statistically result that there is no relationship between self-
efficacy and disease prevention behavior. Based on the data obtained from the respondents' 
answers, the number of lousy prevention behaviors with positive self-efficacy. This research 
is in line with Imtichan’s research, which explains a relationship (b = 1.51;95% dan p = 0.015) 
between self-efficacy and clean behavior among the elderly with hypertension. Sometimes 
individuals already feel confident about their ability to behave healthily, but the obstacles they 
face affect their efforts to behave healthily. Due to the challenges faced, individuals with 
positive self-efficacy only sometimes have good healthy behavior.13  

Bandura explains that self-efficacy is always related and impacts the selection of one's 
behavior, motivation, and determination when facing problems. Self-efficacy can affect stress 
and anxiety levels through behavior that can solve problems. Individuals will feel anxious when 
faced with something beyond their control because of the threat that affects them. In line with 
research that there is a relationship between obstacles and healthy behavior, it affects 
individual self-efficacy. Respondents think the obstacles encountered affect their efforts to 
behave healthily even though they have positive self-confidence.24  

This study was in line with the research of Larki (2021), which states that there is a stimulus 
relationship to act with self-care for hypertension sufferers. Respondents with low literacy have 
low self-confidence. Therefore they need to get stimulation from outside to practice healthy 
living in a supportive environment and health information through health education, mass and 



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electronic media, and medical regulations from health workers who provide motivation and 
support for practicing healthy.25  

In line with the research findings, self-efficacy can be achieved by increasing Germacis 
participants' knowledge, participating in some program activities, and ensuring the 
sustainability of healthy living practices through supervision and empowerment. Germacis' 
programmer can act as a mentor, supporter, and motivator for participants, fostering self-
confidence and the ability to practice healthy living while overcoming obstacles. Respondents 
received stimulation from outside through community-based health programs, health 
education through counseling and print media (posters and wall clocks), motivation, support, 
and reprimand from family and closest people to carry out healthy living practices to maintain 
their health. It is necessary to strengthen the cues to action by improving health services for 
the elderly. Health services need to be provided early on at the pre-elderly age. Home visits 
to the elderly can help them obtain regular health checks. Strengthening support for the elderly 
is also needed; Support has a significant role in the efforts of the elderly to maintain their 
health status by practicing healthy living.  

CONCLUSION 

There is a relationship between the level of participation and perception (perceived 
susceptibility, perceived severity, perceived benefit, perceived barriers, and cues to action) 
and prevention behavior). There is no relationship between participation and self-efficacy.   
Health empowerment must touch at-risk community groups regularly. For the program's 
sustainability, it is necessary to involve the cooperation of all parties to take on the habituation 
of healthy living practices and create sanctions for active smokers at community gatherings 
and homes. There is a need for regular monitoring, support, and assistance from health 
workers so that the elderly can optimally participate in activities and can encourage the 
community to be more active in practicing healthy living and maintaining the sustainability of 
the program. 

Declarations 

Authors' contribution 

HA contributed to the research design, analysis, and manuscript. AY contributed to data 
collection and analysis. EA and HB contributed to the manuscript editing.  

Funding/Acknowledgement  

This research has not received external funding.  

Conflict of interest 

There is no conflict of interest in this research.  

 

 

 

 



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