id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
esutjss-144	Nwonu, Clifford O.; Ineji, Patrick	The Role of Individual Differences Theory in an Election	2023	11	.pdf	application/pdf	3549	150	44	The theory, has four postulations on the effects of the media to the audience: (i) the theory states that the media rarely directly influence individuals (ii) that there is a two-step-flow of media influence (iii) that by the Lime most people become adults, they have developed strongly held group commitments such as political party and religious affiliations that individual media messages are powerless to overcome; and that (iv) when media effects do occur, they will be modest and isolated. Moreover, individual differences theory is a product or a relation to the limited effects theory Lazersfield (1969)).	cache/esutjss-144.pdf	txt/esutjss-144.txt