id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
esutjss-262	Abugu, Nkemjika; Udeze, Sunny E.; Okoye, Godwin Chiwoke	Influence of Social Media Advertisement on Students’ Patronage of Viva Plus Detergent	2025	11	.pdf	application/pdf	4732	219	38	The findings in the study shows that the undergraduates of Caritas University are aware of the existence of viva plus detergent based on social media advertising, also that social media advertisements have a great influence on their patronage of viva plus detergent, that other factors like quantity, quality, availability, brand reputation etc. also influence the purchasing decisions of undergraduates of Caritas University aside from social media advertising and lastly that social media platforms advertising are effective in influencing undergraduates of Caritas University for Viva plus detergent. The rising influence of social media advertising has brought about a new dynamic in consumer behaviour, where users are not only passive recipients of advertisements but active participants in discussions and sharing brand content (Kaplan & Haenlein, 2010).	cache/esutjss-262.pdf	txt/esutjss-262.txt