id	sid	tid	token	lemma	pos
esutjss-226	1	1	volume	volume	NOUN
esutjss-226	1	2	9	9	NUM
esutjss-226	1	3	number	number	NOUN
esutjss-226	1	4	2	2	NUM
esutjss-226	1	5	,	,	PUNCT
esutjss-226	1	6	2024	2024	NUM
esutjss-226	1	7	faculty	faculty	NOUN
esutjss-226	1	8	of	of	ADP
esutjss-226	1	9	social	social	ADJ
esutjss-226	1	10	sciences	science	NOUN
esutjss-226	1	11	,	,	PUNCT
esutjss-226	1	12	enugu	enugu	PROPN
esutjss-226	1	13	state	state	PROPN
esutjss-226	1	14	university	university	PROPN
esutjss-226	1	15	of	of	ADP
esutjss-226	1	16	science	science	NOUN
esutjss-226	1	17	and	and	CCONJ
esutjss-226	1	18	technology	technology	NOUN
esutjss-226	1	19	editor	editor	NOUN
esutjss-226	1	20	-	-	PUNCT
esutjss-226	1	21	in	in	ADP
esutjss-226	1	22	-	-	PUNCT
esutjss-226	1	23	chief	chief	NOUN
esutjss-226	1	24	prof	prof	NOUN
esutjss-226	1	25	.	.	PUNCT
esutjss-226	2	1	nicholas	nicholas	PROPN
esutjss-226	2	2	attamah	attamah	VERB
esutjss-226	2	3	managing	manage	VERB
esutjss-226	2	4	editor	editor	NOUN
esutjss-226	2	5	prof	prof	PROPN
esutjss-226	2	6	.	.	PUNCT
esutjss-226	3	1	barnabas	barnabas	PROPN
esutjss-226	3	2	nwankwo	nwankwo	PROPN
esutjss-226	3	3	published	publish	VERB
esutjss-226	3	4	by	by	ADP
esutjss-226	3	5	enugu	enugu	PROPN
esutjss-226	3	6	state	state	PROPN
esutjss-226	3	7	university	university	PROPN
esutjss-226	3	8	of	of	ADP
esutjss-226	3	9	science	science	PROPN
esutjss-226	3	10	&	&	CCONJ
esutjss-226	3	11	technology	technology	PROPN
esutjss-226	3	12	journal	journal	NOUN
esutjss-226	3	13	of	of	ADP
esutjss-226	3	14	social	social	PROPN
esutjss-226	3	15	sciences	sciences	PROPN
esutjss-226	3	16	&	&	CCONJ
esutjss-226	3	17	humanities	humanity	NOUN
esutjss-226	3	18	399	399	NUM
esutjss-226	3	19	impact	impact	NOUN
esutjss-226	3	20	of	of	ADP
esutjss-226	3	21	digital	digital	ADJ
esutjss-226	3	22	marketing	marketing	NOUN
esutjss-226	3	23	on	on	ADP
esutjss-226	3	24	aviation	aviation	NOUN
esutjss-226	3	25	businesses	business	NOUN
esutjss-226	3	26	in	in	ADP
esutjss-226	3	27	nigeria	nigeria	PROPN
esutjss-226	3	28	:	:	PUNCT
esutjss-226	3	29	(	(	PUNCT
esutjss-226	3	30	an	an	DET
esutjss-226	3	31	appraisal	appraisal	NOUN
esutjss-226	3	32	of	of	ADP
esutjss-226	3	33	20002023	20002023	NUM
esutjss-226	3	34	)	)	PUNCT
esutjss-226	4	1	olakulehin	olakulehin	PROPN
esutjss-226	4	2	tiamiyu	tiamiyu	PROPN
esutjss-226	4	3	hammed1	hammed1	PROPN
esutjss-226	4	4	afolayan	afolayan	PROPN
esutjss-226	4	5	isaac	isaac	PROPN
esutjss-226	4	6	olayinka2	olayinka2	PROPN
esutjss-226	5	1	olagbemiro	olagbemiro	PROPN
esutjss-226	5	2	josuha	josuha	PROPN
esutjss-226	5	3	olayemic3	olayemic3	PROPN
esutjss-226	5	4	babalola	babalola	PROPN
esutjss-226	5	5	obasanjo	obasanjo	PROPN
esutjss-226	5	6	james4	james4	PROPN
esutjss-226	6	1	*	*	PROPN
esutjss-226	6	2	department	department	PROPN
esutjss-226	6	3	of	of	ADP
esutjss-226	6	4	transport	transport	PROPN
esutjss-226	6	5	management2&4	management2&4	PROPN
esutjss-226	6	6	department	department	PROPN
esutjss-226	6	7	of	of	ADP
esutjss-226	6	8	marketing3	marketing3	PROPN
esutjss-226	6	9	department	department	PROPN
esutjss-226	6	10	of	of	ADP
esutjss-226	6	11	economics1	economics1	PROPN
esutjss-226	6	12	faculty	faculty	NOUN
esutjss-226	6	13	of	of	ADP
esutjss-226	6	14	management	management	NOUN
esutjss-226	6	15	sciences	science	NOUN
esutjss-226	6	16	,	,	PUNCT
esutjss-226	6	17	ladoke	ladoke	ADJ
esutjss-226	6	18	akintola	akintola	PROPN
esutjss-226	6	19	university	university	PROPN
esutjss-226	6	20	of	of	ADP
esutjss-226	6	21	technology	technology	NOUN
esutjss-226	6	22	,	,	PUNCT
esutjss-226	6	23	p.	p.	PROPN
esutjss-226	6	24	m.	m.	PROPN
esutjss-226	6	25	b.	b.	PROPN
esutjss-226	7	1	4000	4000	NUM
esutjss-226	7	2	,	,	PUNCT
esutjss-226	7	3	ogbomoso	ogbomoso	NOUN
esutjss-226	7	4	,	,	PUNCT
esutjss-226	7	5	nigeria	nigeria	PROPN
esutjss-226	7	6	.	.	PUNCT
esutjss-226	8	1	*	*	PUNCT
esutjss-226	8	2	e	e	X
esutjss-226	8	3	-	-	NOUN
esutjss-226	8	4	mail	mail	NOUN
esutjss-226	8	5	:	:	PUNCT
esutjss-226	8	6	ojbabalola@lautech.edu.ng	ojbabalola@lautech.edu.ng	ADV
esutjss-226	8	7	abstract	abstract	ADV
esutjss-226	8	8	the	the	DET
esutjss-226	8	9	aviation	aviation	NOUN
esutjss-226	8	10	industry	industry	NOUN
esutjss-226	8	11	encompasses	encompass	VERB
esutjss-226	8	12	almost	almost	ADV
esutjss-226	8	13	all	all	DET
esutjss-226	8	14	aspects	aspect	NOUN
esutjss-226	8	15	of	of	ADP
esutjss-226	8	16	air	air	NOUN
esutjss-226	8	17	travel	travel	NOUN
esutjss-226	8	18	and	and	CCONJ
esutjss-226	8	19	the	the	DET
esutjss-226	8	20	activities	activity	NOUN
esutjss-226	8	21	that	that	PRON
esutjss-226	8	22	help	help	VERB
esutjss-226	8	23	to	to	PART
esutjss-226	8	24	facilitate	facilitate	VERB
esutjss-226	8	25	it	it	PRON
esutjss-226	8	26	.	.	PUNCT
esutjss-226	9	1	the	the	DET
esutjss-226	9	2	blooming	bloom	VERB
esutjss-226	9	3	internet	internet	NOUN
esutjss-226	9	4	usage	usage	NOUN
esutjss-226	9	5	among	among	ADP
esutjss-226	9	6	the	the	DET
esutjss-226	9	7	consumers	consumer	NOUN
esutjss-226	9	8	has	have	AUX
esutjss-226	9	9	forced	force	VERB
esutjss-226	9	10	companies	company	NOUN
esutjss-226	9	11	to	to	PART
esutjss-226	9	12	target	target	VERB
esutjss-226	9	13	the	the	DET
esutjss-226	9	14	market	market	NOUN
esutjss-226	9	15	digitally	digitally	ADV
esutjss-226	9	16	.	.	PUNCT
esutjss-226	10	1	social	social	ADJ
esutjss-226	10	2	media	medium	NOUN
esutjss-226	10	3	marketing	marketing	NOUN
esutjss-226	10	4	is	be	AUX
esutjss-226	10	5	a	a	DET
esutjss-226	10	6	form	form	NOUN
esutjss-226	10	7	of	of	ADP
esutjss-226	10	8	digital	digital	ADJ
esutjss-226	10	9	marketing	marketing	NOUN
esutjss-226	10	10	that	that	PRON
esutjss-226	10	11	influences	influence	VERB
esutjss-226	10	12	the	the	DET
esutjss-226	10	13	power	power	NOUN
esutjss-226	10	14	of	of	ADP
esutjss-226	10	15	widespread	widespread	ADJ
esutjss-226	10	16	social	social	ADJ
esutjss-226	10	17	media	medium	NOUN
esutjss-226	10	18	networks	network	NOUN
esutjss-226	10	19	to	to	PART
esutjss-226	10	20	reach	reach	VERB
esutjss-226	10	21	the	the	DET
esutjss-226	10	22	marketing	marketing	NOUN
esutjss-226	10	23	and	and	CCONJ
esutjss-226	10	24	branding	branding	NOUN
esutjss-226	10	25	goals	goal	NOUN
esutjss-226	10	26	of	of	ADP
esutjss-226	10	27	the	the	DET
esutjss-226	10	28	company	company	NOUN
esutjss-226	10	29	.	.	PUNCT
esutjss-226	11	1	airline	airline	NOUN
esutjss-226	11	2	industries	industry	NOUN
esutjss-226	11	3	are	be	AUX
esutjss-226	11	4	rigorously	rigorously	ADV
esutjss-226	11	5	applying	apply	VERB
esutjss-226	11	6	digital	digital	ADJ
esutjss-226	11	7	marketing	marketing	NOUN
esutjss-226	11	8	tools	tool	NOUN
esutjss-226	11	9	and	and	CCONJ
esutjss-226	11	10	techniques	technique	NOUN
esutjss-226	11	11	to	to	PART
esutjss-226	11	12	gain	gain	VERB
esutjss-226	11	13	the	the	DET
esutjss-226	11	14	ground	ground	NOUN
esutjss-226	11	15	among	among	ADP
esutjss-226	11	16	the	the	DET
esutjss-226	11	17	competitors	competitor	NOUN
esutjss-226	11	18	and	and	CCONJ
esutjss-226	11	19	serves	serve	VERB
esutjss-226	11	20	as	as	ADP
esutjss-226	11	21	a	a	DET
esutjss-226	11	22	crucial	crucial	ADJ
esutjss-226	11	23	aspect	aspect	NOUN
esutjss-226	11	24	for	for	ADP
esutjss-226	11	25	meeting	meet	VERB
esutjss-226	11	26	consumer	consumer	NOUN
esutjss-226	11	27	requirements	requirement	NOUN
esutjss-226	11	28	and	and	CCONJ
esutjss-226	11	29	reinforce	reinforce	VERB
esutjss-226	11	30	the	the	DET
esutjss-226	11	31	relation	relation	NOUN
esutjss-226	11	32	among	among	ADP
esutjss-226	11	33	consumers	consumer	NOUN
esutjss-226	11	34	in	in	ADP
esutjss-226	11	35	the	the	DET
esutjss-226	11	36	airline	airline	NOUN
esutjss-226	11	37	industry	industry	NOUN
esutjss-226	11	38	.	.	PUNCT
esutjss-226	12	1	the	the	DET
esutjss-226	12	2	study	study	NOUN
esutjss-226	12	3	employed	employ	VERB
esutjss-226	12	4	ex	ex	NOUN
esutjss-226	12	5	-	-	ADJ
esutjss-226	12	6	post	post	ADJ
esutjss-226	12	7	facto	facto	X
esutjss-226	12	8	research	research	NOUN
esutjss-226	12	9	design	design	NOUN
esutjss-226	12	10	to	to	PART
esutjss-226	12	11	analyze	analyze	VERB
esutjss-226	12	12	the	the	DET
esutjss-226	12	13	impact	impact	NOUN
esutjss-226	12	14	of	of	ADP
esutjss-226	12	15	digital	digital	ADJ
esutjss-226	12	16	marketing	marketing	NOUN
esutjss-226	12	17	on	on	ADP
esutjss-226	12	18	aviation	aviation	NOUN
esutjss-226	12	19	businesses	business	NOUN
esutjss-226	12	20	which	which	PRON
esutjss-226	12	21	will	will	AUX
esutjss-226	12	22	in	in	ADP
esutjss-226	12	23	turn	turn	NOUN
esutjss-226	12	24	lead	lead	VERB
esutjss-226	12	25	to	to	ADP
esutjss-226	12	26	economic	economic	ADJ
esutjss-226	12	27	growth	growth	NOUN
esutjss-226	12	28	in	in	ADP
esutjss-226	12	29	nigeria	nigeria	PROPN
esutjss-226	12	30	.	.	PUNCT
esutjss-226	13	1	data	datum	NOUN
esutjss-226	13	2	for	for	ADP
esutjss-226	13	3	the	the	DET
esutjss-226	13	4	study	study	NOUN
esutjss-226	13	5	were	be	AUX
esutjss-226	13	6	sourced	source	VERB
esutjss-226	13	7	from	from	ADP
esutjss-226	13	8	nigeria	nigeria	PROPN
esutjss-226	13	9	civil	civil	ADJ
esutjss-226	13	10	aviation	aviation	NOUN
esutjss-226	13	11	authority	authority	NOUN
esutjss-226	13	12	(	(	PUNCT
esutjss-226	13	13	ncaa	ncaa	PROPN
esutjss-226	13	14	)	)	PUNCT
esutjss-226	13	15	.	.	PUNCT
esutjss-226	14	1	the	the	DET
esutjss-226	14	2	period	period	NOUN
esutjss-226	14	3	of	of	ADP
esutjss-226	14	4	data	datum	NOUN
esutjss-226	14	5	collected	collect	VERB
esutjss-226	14	6	covered	cover	VERB
esutjss-226	14	7	for	for	ADP
esutjss-226	14	8	twenty	twenty	NUM
esutjss-226	14	9	-	-	PUNCT
esutjss-226	14	10	three	three	NUM
esutjss-226	14	11	years	year	NOUN
esutjss-226	14	12	from	from	ADP
esutjss-226	14	13	2000	2000	NUM
esutjss-226	14	14	to	to	ADP
esutjss-226	14	15	2023	2023	NUM
esutjss-226	14	16	.	.	PUNCT
esutjss-226	15	1	the	the	DET
esutjss-226	15	2	results	result	NOUN
esutjss-226	15	3	of	of	ADP
esutjss-226	15	4	the	the	DET
esutjss-226	15	5	findings	finding	NOUN
esutjss-226	15	6	revealed	reveal	VERB
esutjss-226	15	7	that	that	SCONJ
esutjss-226	15	8	social	social	ADJ
esutjss-226	15	9	media	medium	NOUN
esutjss-226	15	10	reach	reach	VERB
esutjss-226	15	11	and	and	CCONJ
esutjss-226	15	12	website	website	NOUN
esutjss-226	15	13	trafficking	trafficking	NOUN
esutjss-226	15	14	are	be	AUX
esutjss-226	15	15	stable	stable	ADJ
esutjss-226	15	16	in	in	ADP
esutjss-226	15	17	nigeria	nigeria	PROPN
esutjss-226	15	18	,	,	PUNCT
esutjss-226	15	19	as	as	ADP
esutjss-226	15	20	all	all	DET
esutjss-226	15	21	the	the	DET
esutjss-226	15	22	variables	variable	NOUN
esutjss-226	15	23	seen	see	VERB
esutjss-226	15	24	by	by	ADP
esutjss-226	15	25	relatively	relatively	ADV
esutjss-226	15	26	high	high	ADJ
esutjss-226	15	27	standard	standard	ADJ
esutjss-226	15	28	deviation	deviation	NOUN
esutjss-226	15	29	.	.	PUNCT
esutjss-226	16	1	the	the	DET
esutjss-226	16	2	outcome	outcome	NOUN
esutjss-226	16	3	of	of	ADP
esutjss-226	16	4	the	the	DET
esutjss-226	16	5	findings	finding	NOUN
esutjss-226	16	6	suggested	suggest	VERB
esutjss-226	16	7	that	that	SCONJ
esutjss-226	16	8	there	there	PRON
esutjss-226	16	9	are	be	VERB
esutjss-226	16	10	long	long	ADJ
esutjss-226	16	11	run	run	VERB
esutjss-226	16	12	co	co	NOUN
esutjss-226	16	13	-	-	NOUN
esutjss-226	16	14	movement	movement	NOUN
esutjss-226	16	15	among	among	ADP
esutjss-226	16	16	aviation	aviation	NOUN
esutjss-226	16	17	business	business	NOUN
esutjss-226	16	18	and	and	CCONJ
esutjss-226	16	19	the	the	DET
esutjss-226	16	20	e	e	NOUN
esutjss-226	16	21	-	-	NOUN
esutjss-226	16	22	ticketing	ticket	VERB
esutjss-226	16	23	among	among	ADP
esutjss-226	16	24	others	other	NOUN
esutjss-226	16	25	as	as	ADV
esutjss-226	16	26	well	well	ADV
esutjss-226	16	27	as	as	ADP
esutjss-226	16	28	advert	advert	ADJ
esutjss-226	16	29	performance	performance	NOUN
esutjss-226	16	30	in	in	ADP
esutjss-226	16	31	nigeria	nigeria	PROPN
esutjss-226	16	32	.	.	PUNCT
esutjss-226	17	1	finally	finally	ADV
esutjss-226	17	2	,	,	PUNCT
esutjss-226	17	3	there	there	PRON
esutjss-226	17	4	is	be	VERB
esutjss-226	17	5	a	a	DET
esutjss-226	17	6	long	long	ADV
esutjss-226	17	7	-	-	PUNCT
esutjss-226	17	8	run	run	NOUN
esutjss-226	17	9	causality	causality	NOUN
esutjss-226	17	10	jointly	jointly	ADV
esutjss-226	17	11	running	run	VERB
esutjss-226	17	12	from	from	ADP
esutjss-226	17	13	the	the	DET
esutjss-226	17	14	digital	digital	ADJ
esutjss-226	17	15	marketing	marketing	NOUN
esutjss-226	17	16	instruments	instrument	NOUN
esutjss-226	17	17	at	at	ADP
esutjss-226	17	18	an	an	DET
esutjss-226	17	19	adjustment	adjustment	NOUN
esutjss-226	17	20	speed	speed	NOUN
esutjss-226	17	21	of	of	ADP
esutjss-226	17	22	25.74	25.74	NUM
esutjss-226	17	23	%	%	NOUN
esutjss-226	17	24	annually	annually	ADV
esutjss-226	17	25	.	.	PUNCT
esutjss-226	18	1	keyword	keyword	NOUN
esutjss-226	18	2	:	:	PUNCT
esutjss-226	18	3	aviation	aviation	NOUN
esutjss-226	18	4	,	,	PUNCT
esutjss-226	18	5	marketing	marketing	NOUN
esutjss-226	18	6	,	,	PUNCT
esutjss-226	18	7	e	e	NOUN
esutjss-226	18	8	-	-	ADJ
esutjss-226	18	9	ticketing	ticketing	ADJ
esutjss-226	18	10	,	,	PUNCT
esutjss-226	18	11	social	social	ADJ
esutjss-226	18	12	media	medium	NOUN
esutjss-226	18	13	,	,	PUNCT
esutjss-226	18	14	website	website	NOUN
esutjss-226	18	15	trafficking	trafficking	NOUN
esutjss-226	18	16	introduction	introduction	NOUN
esutjss-226	18	17	digital	digital	ADJ
esutjss-226	18	18	marketing	marketing	NOUN
esutjss-226	18	19	is	be	AUX
esutjss-226	18	20	the	the	DET
esutjss-226	18	21	promotion	promotion	NOUN
esutjss-226	18	22	of	of	ADP
esutjss-226	18	23	brands	brand	NOUN
esutjss-226	18	24	to	to	PART
esutjss-226	18	25	connect	connect	VERB
esutjss-226	18	26	with	with	ADP
esutjss-226	18	27	potential	potential	ADJ
esutjss-226	18	28	customers	customer	NOUN
esutjss-226	18	29	using	use	VERB
esutjss-226	18	30	the	the	DET
esutjss-226	18	31	internet	internet	NOUN
esutjss-226	18	32	and	and	CCONJ
esutjss-226	18	33	other	other	ADJ
esutjss-226	18	34	forms	form	NOUN
esutjss-226	18	35	of	of	ADP
esutjss-226	18	36	digital	digital	ADJ
esutjss-226	18	37	communication	communication	NOUN
esutjss-226	18	38	.	.	PUNCT
esutjss-226	19	1	digital	digital	ADJ
esutjss-226	19	2	marketing	marketing	NOUN
esutjss-226	19	3	is	be	AUX
esutjss-226	19	4	the	the	DET
esutjss-226	19	5	use	use	NOUN
esutjss-226	19	6	of	of	ADP
esutjss-226	19	7	websites	website	NOUN
esutjss-226	19	8	,	,	PUNCT
esutjss-226	19	9	applications	application	NOUN
esutjss-226	19	10	,	,	PUNCT
esutjss-226	19	11	mobile	mobile	ADJ
esutjss-226	19	12	devices	device	NOUN
esutjss-226	19	13	,	,	PUNCT
esutjss-226	19	14	social	social	ADJ
esutjss-226	19	15	media	medium	NOUN
esutjss-226	19	16	,	,	PUNCT
esutjss-226	19	17	search	search	NOUN
esutjss-226	19	18	engines	engine	NOUN
esutjss-226	19	19	,	,	PUNCT
esutjss-226	19	20	and	and	CCONJ
esutjss-226	19	21	other	other	ADJ
esutjss-226	19	22	digital	digital	ADJ
esutjss-226	19	23	means	mean	NOUN
esutjss-226	19	24	to	to	PART
esutjss-226	19	25	promote	promote	VERB
esutjss-226	19	26	and	and	CCONJ
esutjss-226	19	27	sell	sell	VERB
esutjss-226	19	28	products	product	NOUN
esutjss-226	19	29	and	and	CCONJ
esutjss-226	19	30	services	service	NOUN
esutjss-226	19	31	.	.	PUNCT
esutjss-226	20	1	digital	digital	ADJ
esutjss-226	20	2	marketing	marketing	NOUN
esutjss-226	20	3	involves	involve	VERB
esutjss-226	20	4	many	many	ADJ
esutjss-226	20	5	of	of	ADP
esutjss-226	20	6	the	the	DET
esutjss-226	20	7	same	same	ADJ
esutjss-226	20	8	principles	principle	NOUN
esutjss-226	20	9	as	as	ADP
esutjss-226	20	10	traditional	traditional	ADJ
esutjss-226	20	11	marketing	marketing	NOUN
esutjss-226	20	12	and	and	CCONJ
esutjss-226	20	13	is	be	AUX
esutjss-226	20	14	often	often	ADV
esutjss-226	20	15	considered	consider	VERB
esutjss-226	20	16	an	an	DET
esutjss-226	20	17	additional	additional	ADJ
esutjss-226	20	18	way	way	NOUN
esutjss-226	20	19	for	for	SCONJ
esutjss-226	20	20	companies	company	NOUN
esutjss-226	20	21	and	and	CCONJ
esutjss-226	20	22	organizations	organization	NOUN
esutjss-226	20	23	to	to	PART
esutjss-226	20	24	approach	approach	VERB
esutjss-226	20	25	consumers	consumer	NOUN
esutjss-226	20	26	or	or	CCONJ
esutjss-226	20	27	customers	customer	NOUN
esutjss-226	20	28	and	and	CCONJ
esutjss-226	20	29	understand	understand	VERB
esutjss-226	20	30	their	their	PRON
esutjss-226	20	31	behavior	behavior	NOUN
esutjss-226	20	32	(	(	PUNCT
esutjss-226	20	33	olabode	olabode	ADJ
esutjss-226	20	34	,	,	PUNCT
esutjss-226	20	35	2024	2024	NUM
esutjss-226	20	36	)	)	PUNCT
esutjss-226	20	37	.	.	PUNCT
esutjss-226	21	1	companies	company	NOUN
esutjss-226	21	2	often	often	ADV
esutjss-226	21	3	combine	combine	VERB
esutjss-226	21	4	traditional	traditional	ADJ
esutjss-226	21	5	and	and	CCONJ
esutjss-226	21	6	digital	digital	ADJ
esutjss-226	21	7	marketing	marketing	NOUN
esutjss-226	21	8	techniques	technique	NOUN
esutjss-226	21	9	in	in	ADP
esutjss-226	21	10	their	their	PRON
esutjss-226	21	11	strategies	strategy	NOUN
esutjss-226	21	12	.	.	PUNCT
esutjss-226	22	1	but	but	CCONJ
esutjss-226	22	2	digital	digital	ADJ
esutjss-226	22	3	marketing	marketing	NOUN
esutjss-226	22	4	also	also	ADV
esutjss-226	22	5	comes	come	VERB
esutjss-226	22	6	with	with	ADP
esutjss-226	22	7	its	its	PRON
esutjss-226	22	8	own	own	ADJ
esutjss-226	22	9	set	set	NOUN
esutjss-226	22	10	of	of	ADP
esutjss-226	22	11	challenges	challenge	NOUN
esutjss-226	22	12	.	.	PUNCT
esutjss-226	23	1	digital	digital	ADJ
esutjss-226	23	2	marketing	marketing	NOUN
esutjss-226	23	3	is	be	AUX
esutjss-226	23	4	the	the	DET
esutjss-226	23	5	promotion	promotion	NOUN
esutjss-226	23	6	and	and	CCONJ
esutjss-226	23	7	marketing	marketing	NOUN
esutjss-226	23	8	of	of	ADP
esutjss-226	23	9	goods	good	NOUN
esutjss-226	23	10	and	and	CCONJ
esutjss-226	23	11	services	service	NOUN
esutjss-226	23	12	to	to	ADP
esutjss-226	23	13	consumers	consumer	NOUN
esutjss-226	23	14	through	through	ADP
esutjss-226	23	15	digital	digital	ADJ
esutjss-226	23	16	channels	channel	NOUN
esutjss-226	23	17	and	and	CCONJ
esutjss-226	23	18	electronic	electronic	ADJ
esutjss-226	23	19	technologies	technology	NOUN
esutjss-226	23	20	.	.	PUNCT
esutjss-226	24	1	these	these	DET
esutjss-226	24	2	digital	digital	ADJ
esutjss-226	24	3	channels	channel	NOUN
esutjss-226	24	4	can	can	AUX
esutjss-226	24	5	include	include	VERB
esutjss-226	24	6	the	the	DET
esutjss-226	24	7	internet	internet	NOUN
esutjss-226	24	8	,	,	PUNCT
esutjss-226	24	9	mobile	mobile	ADJ
esutjss-226	24	10	devices	device	NOUN
esutjss-226	24	11	,	,	PUNCT
esutjss-226	24	12	social	social	ADJ
esutjss-226	24	13	media	medium	NOUN
esutjss-226	24	14	platforms	platform	NOUN
esutjss-226	24	15	,	,	PUNCT
esutjss-226	24	16	webinars	webinar	NOUN
esutjss-226	24	17	,	,	PUNCT
esutjss-226	24	18	search	search	NOUN
esutjss-226	24	19	engines	engine	NOUN
esutjss-226	24	20	,	,	PUNCT
esutjss-226	24	21	online	online	ADJ
esutjss-226	24	22	customer	customer	NOUN
esutjss-226	24	23	communities	community	NOUN
esutjss-226	24	24	and	and	CCONJ
esutjss-226	24	25	other	other	ADJ
esutjss-226	24	26	digital	digital	ADJ
esutjss-226	24	27	platforms	platform	NOUN
esutjss-226	24	28	.	.	PUNCT
esutjss-226	25	1	digital	digital	ADJ
esutjss-226	25	2	marketing	marketing	NOUN
esutjss-226	25	3	also	also	ADV
esutjss-226	25	4	includes	include	VERB
esutjss-226	25	5	a	a	DET
esutjss-226	25	6	range	range	NOUN
esutjss-226	25	7	of	of	ADP
esutjss-226	25	8	approaches	approach	NOUN
esutjss-226	25	9	and	and	CCONJ
esutjss-226	25	10	tactics	tactic	NOUN
esutjss-226	25	11	to	to	PART
esutjss-226	25	12	reach	reach	VERB
esutjss-226	25	13	and	and	CCONJ
esutjss-226	25	14	persuade	persuade	VERB
esutjss-226	25	15	the	the	DET
esutjss-226	25	16	target	target	NOUN
esutjss-226	25	17	audience	audience	NOUN
esutjss-226	25	18	through	through	ADP
esutjss-226	25	19	digital	digital	ADJ
esutjss-226	25	20	media	medium	NOUN
esutjss-226	25	21	,	,	PUNCT
esutjss-226	25	22	including	include	VERB
esutjss-226	25	23	email	email	NOUN
esutjss-226	25	24	marketing	marketing	NOUN
esutjss-226	25	25	,	,	PUNCT
esutjss-226	25	26	social	social	ADJ
esutjss-226	25	27	400	400	NUM
esutjss-226	25	28	media	medium	NOUN
esutjss-226	25	29	marketing	marketing	NOUN
esutjss-226	25	30	(	(	PUNCT
esutjss-226	25	31	yuniarti	yuniarti	NOUN
esutjss-226	25	32	et	et	PROPN
esutjss-226	25	33	al	al	PROPN
esutjss-226	25	34	.	.	PROPN
esutjss-226	25	35	,	,	PUNCT
esutjss-226	25	36	2024	2024	NUM
esutjss-226	25	37	)	)	PUNCT
esutjss-226	25	38	,	,	PUNCT
esutjss-226	25	39	search	search	NOUN
esutjss-226	25	40	engine	engine	NOUN
esutjss-226	25	41	optimization	optimization	NOUN
esutjss-226	25	42	(	(	PUNCT
esutjss-226	25	43	seo	seo	NOUN
esutjss-226	25	44	)	)	PUNCT
esutjss-226	25	45	,	,	PUNCT
esutjss-226	25	46	content	content	NOUN
esutjss-226	25	47	marketing	marketing	NOUN
esutjss-226	25	48	and	and	CCONJ
esutjss-226	25	49	online	online	ADJ
esutjss-226	25	50	advertising	advertising	NOUN
esutjss-226	25	51	.	.	PUNCT
esutjss-226	26	1	nigeria	nigeria	PROPN
esutjss-226	26	2	's	's	PART
esutjss-226	26	3	economy	economy	NOUN
esutjss-226	26	4	is	be	AUX
esutjss-226	26	5	one	one	NUM
esutjss-226	26	6	of	of	ADP
esutjss-226	26	7	the	the	DET
esutjss-226	26	8	biggest	big	ADJ
esutjss-226	26	9	on	on	ADP
esutjss-226	26	10	the	the	DET
esutjss-226	26	11	continent	continent	NOUN
esutjss-226	26	12	,	,	PUNCT
esutjss-226	26	13	and	and	CCONJ
esutjss-226	26	14	like	like	ADP
esutjss-226	26	15	all	all	DET
esutjss-226	26	16	other	other	ADJ
esutjss-226	26	17	economic	economic	ADJ
esutjss-226	26	18	industries	industry	NOUN
esutjss-226	26	19	,	,	PUNCT
esutjss-226	26	20	the	the	DET
esutjss-226	26	21	aviation	aviation	NOUN
esutjss-226	26	22	industry	industry	NOUN
esutjss-226	26	23	is	be	AUX
esutjss-226	26	24	one	one	NUM
esutjss-226	26	25	of	of	ADP
esutjss-226	26	26	the	the	DET
esutjss-226	26	27	most	most	ADV
esutjss-226	26	28	rewarding	rewarding	ADJ
esutjss-226	26	29	for	for	ADP
esutjss-226	26	30	investors	investor	NOUN
esutjss-226	26	31	.	.	PUNCT
esutjss-226	27	1	the	the	DET
esutjss-226	27	2	growing	grow	VERB
esutjss-226	27	3	demand	demand	NOUN
esutjss-226	27	4	for	for	ADP
esutjss-226	27	5	aviation	aviation	NOUN
esutjss-226	27	6	services	service	NOUN
esutjss-226	27	7	in	in	ADP
esutjss-226	27	8	nigeria	nigeria	PROPN
esutjss-226	27	9	has	have	AUX
esutjss-226	27	10	encouraged	encourage	VERB
esutjss-226	27	11	many	many	ADJ
esutjss-226	27	12	airlines	airline	NOUN
esutjss-226	27	13	to	to	PART
esutjss-226	27	14	establish	establish	VERB
esutjss-226	27	15	or	or	CCONJ
esutjss-226	27	16	plan	plan	VERB
esutjss-226	27	17	to	to	PART
esutjss-226	27	18	establish	establish	VERB
esutjss-226	27	19	operations	operation	NOUN
esutjss-226	27	20	in	in	ADP
esutjss-226	27	21	nigeria	nigeria	PROPN
esutjss-226	27	22	.	.	PUNCT
esutjss-226	28	1	the	the	DET
esutjss-226	28	2	aviation	aviation	NOUN
esutjss-226	28	3	industry	industry	NOUN
esutjss-226	28	4	encompasses	encompass	VERB
esutjss-226	28	5	almost	almost	ADV
esutjss-226	28	6	all	all	DET
esutjss-226	28	7	aspects	aspect	NOUN
esutjss-226	28	8	of	of	ADP
esutjss-226	28	9	air	air	NOUN
esutjss-226	28	10	travel	travel	NOUN
esutjss-226	28	11	and	and	CCONJ
esutjss-226	28	12	the	the	DET
esutjss-226	28	13	activities	activity	NOUN
esutjss-226	28	14	that	that	PRON
esutjss-226	28	15	help	help	VERB
esutjss-226	28	16	to	to	PART
esutjss-226	28	17	facilitate	facilitate	VERB
esutjss-226	28	18	it	it	PRON
esutjss-226	28	19	.	.	PUNCT
esutjss-226	29	1	this	this	PRON
esutjss-226	29	2	means	mean	VERB
esutjss-226	29	3	it	it	PRON
esutjss-226	29	4	includes	include	VERB
esutjss-226	29	5	the	the	DET
esutjss-226	29	6	entire	entire	ADJ
esutjss-226	29	7	airline	airline	NOUN
esutjss-226	29	8	industry	industry	NOUN
esutjss-226	29	9	,	,	PUNCT
esutjss-226	29	10	aircraft	aircraft	NOUN
esutjss-226	29	11	manufacturing	manufacturing	NOUN
esutjss-226	29	12	,	,	PUNCT
esutjss-226	29	13	research	research	NOUN
esutjss-226	29	14	companies	company	NOUN
esutjss-226	29	15	,	,	PUNCT
esutjss-226	29	16	military	military	ADJ
esutjss-226	29	17	aviation	aviation	NOUN
esutjss-226	29	18	,	,	PUNCT
esutjss-226	29	19	and	and	CCONJ
esutjss-226	29	20	much	much	ADV
esutjss-226	29	21	more	more	ADJ
esutjss-226	29	22	.	.	PUNCT
esutjss-226	30	1	with	with	ADP
esutjss-226	30	2	the	the	DET
esutjss-226	30	3	continuous	continuous	ADJ
esutjss-226	30	4	growth	growth	NOUN
esutjss-226	30	5	and	and	CCONJ
esutjss-226	30	6	challenges	challenge	NOUN
esutjss-226	30	7	in	in	ADP
esutjss-226	30	8	the	the	DET
esutjss-226	30	9	industry	industry	NOUN
esutjss-226	30	10	,	,	PUNCT
esutjss-226	30	11	the	the	DET
esutjss-226	30	12	nigerian	nigerian	ADJ
esutjss-226	30	13	aviation	aviation	NOUN
esutjss-226	30	14	industry	industry	NOUN
esutjss-226	30	15	is	be	AUX
esutjss-226	30	16	expected	expect	VERB
esutjss-226	30	17	to	to	PART
esutjss-226	30	18	experience	experience	VERB
esutjss-226	30	19	significant	significant	ADJ
esutjss-226	30	20	improvements	improvement	NOUN
esutjss-226	30	21	in	in	ADP
esutjss-226	30	22	terms	term	NOUN
esutjss-226	30	23	of	of	ADP
esutjss-226	30	24	development	development	NOUN
esutjss-226	30	25	,	,	PUNCT
esutjss-226	30	26	infrastructure	infrastructure	NOUN
esutjss-226	30	27	,	,	PUNCT
esutjss-226	30	28	safety	safety	NOUN
esutjss-226	30	29	,	,	PUNCT
esutjss-226	30	30	and	and	CCONJ
esutjss-226	30	31	security	security	NOUN
esutjss-226	30	32	.	.	PUNCT
esutjss-226	31	1	in	in	ADP
esutjss-226	31	2	2022	2022	NUM
esutjss-226	31	3	,	,	PUNCT
esutjss-226	31	4	the	the	DET
esutjss-226	31	5	industry	industry	NOUN
esutjss-226	31	6	experienced	experience	VERB
esutjss-226	31	7	a	a	DET
esutjss-226	31	8	lot	lot	NOUN
esutjss-226	31	9	of	of	ADP
esutjss-226	31	10	developments	development	NOUN
esutjss-226	31	11	as	as	SCONJ
esutjss-226	31	12	it	it	PRON
esutjss-226	31	13	worked	work	VERB
esutjss-226	31	14	to	to	PART
esutjss-226	31	15	overcome	overcome	VERB
esutjss-226	31	16	various	various	ADJ
esutjss-226	31	17	challenges	challenge	NOUN
esutjss-226	31	18	.	.	PUNCT
esutjss-226	32	1	a	a	DET
esutjss-226	32	2	very	very	ADV
esutjss-226	32	3	notable	notable	ADJ
esutjss-226	32	4	development	development	NOUN
esutjss-226	32	5	is	be	AUX
esutjss-226	32	6	the	the	DET
esutjss-226	32	7	assent	assent	NOUN
esutjss-226	32	8	of	of	ADP
esutjss-226	32	9	the	the	DET
esutjss-226	32	10	civil	civil	ADJ
esutjss-226	32	11	aviation	aviation	NOUN
esutjss-226	32	12	act	act	PROPN
esutjss-226	32	13	,	,	PUNCT
esutjss-226	32	14	2022	2022	NUM
esutjss-226	32	15	by	by	ADP
esutjss-226	32	16	president	president	PROPN
esutjss-226	32	17	muhammadu	muhammadu	VERB
esutjss-226	32	18	buhari	buhari	PROPN
esutjss-226	32	19	.	.	PUNCT
esutjss-226	33	1	some	some	PRON
esutjss-226	33	2	of	of	ADP
esutjss-226	33	3	the	the	DET
esutjss-226	33	4	prominent	prominent	ADJ
esutjss-226	33	5	airlines	airline	NOUN
esutjss-226	33	6	in	in	ADP
esutjss-226	33	7	aviation	aviation	NOUN
esutjss-226	33	8	businesses	business	NOUN
esutjss-226	33	9	in	in	ADP
esutjss-226	33	10	nigeria	nigeria	PROPN
esutjss-226	33	11	are	be	AUX
esutjss-226	33	12	,	,	PUNCT
esutjss-226	33	13	airpeace	airpeace	ADJ
esutjss-226	33	14	,	,	PUNCT
esutjss-226	33	15	aero	aero	PROPN
esutjss-226	33	16	contractors	contractor	NOUN
esutjss-226	33	17	,	,	PUNCT
esutjss-226	33	18	overland	overland	PROPN
esutjss-226	33	19	airways	airways	PROPN
esutjss-226	33	20	,	,	PUNCT
esutjss-226	33	21	arik	arik	PROPN
esutjss-226	33	22	air	air	PROPN
esutjss-226	33	23	,	,	PUNCT
esutjss-226	33	24	azman	azman	PROPN
esutjss-226	33	25	air	air	PROPN
esutjss-226	33	26	,	,	PUNCT
esutjss-226	33	27	med	med	ADJ
esutjss-226	33	28	-	-	PUNCT
esutjss-226	33	29	view	view	NOUN
esutjss-226	33	30	,	,	PUNCT
esutjss-226	33	31	dana	dana	PROPN
esutjss-226	33	32	air	air	PROPN
esutjss-226	33	33	ibom	ibom	NOUN
esutjss-226	33	34	among	among	ADP
esutjss-226	33	35	others	other	NOUN
esutjss-226	33	36	.	.	PUNCT
esutjss-226	34	1	in	in	ADP
esutjss-226	34	2	the	the	DET
esutjss-226	34	3	airline	airline	NOUN
esutjss-226	34	4	industry	industry	NOUN
esutjss-226	34	5	,	,	PUNCT
esutjss-226	34	6	the	the	DET
esutjss-226	34	7	primary	primary	ADJ
esutjss-226	34	8	source	source	NOUN
esutjss-226	34	9	of	of	ADP
esutjss-226	34	10	revenue	revenue	NOUN
esutjss-226	34	11	comes	come	VERB
esutjss-226	34	12	from	from	ADP
esutjss-226	34	13	ticket	ticket	NOUN
esutjss-226	34	14	sales	sale	NOUN
esutjss-226	34	15	and	and	CCONJ
esutjss-226	34	16	passenger	passenger	NOUN
esutjss-226	34	17	-	-	PUNCT
esutjss-226	34	18	related	relate	VERB
esutjss-226	34	19	services	service	NOUN
esutjss-226	34	20	.	.	PUNCT
esutjss-226	35	1	airlines	airline	NOUN
esutjss-226	35	2	generate	generate	VERB
esutjss-226	35	3	income	income	NOUN
esutjss-226	35	4	through	through	ADP
esutjss-226	35	5	ticket	ticket	NOUN
esutjss-226	35	6	bookings	booking	NOUN
esutjss-226	35	7	,	,	PUNCT
esutjss-226	35	8	seat	seat	NOUN
esutjss-226	35	9	reservations	reservation	NOUN
esutjss-226	35	10	,	,	PUNCT
esutjss-226	35	11	baggage	baggage	NOUN
esutjss-226	35	12	fees	fee	NOUN
esutjss-226	35	13	,	,	PUNCT
esutjss-226	35	14	in	in	ADP
esutjss-226	35	15	-	-	PUNCT
esutjss-226	35	16	flight	flight	NOUN
esutjss-226	35	17	services	service	NOUN
esutjss-226	35	18	,	,	PUNCT
esutjss-226	35	19	and	and	CCONJ
esutjss-226	35	20	other	other	ADJ
esutjss-226	35	21	passenger	passenger	NOUN
esutjss-226	35	22	-	-	PUNCT
esutjss-226	35	23	centric	centric	ADJ
esutjss-226	35	24	offerings	offering	NOUN
esutjss-226	35	25	(	(	PUNCT
esutjss-226	35	26	banerji	banerji	X
esutjss-226	35	27	et	et	PROPN
esutjss-226	35	28	al	al	PROPN
esutjss-226	35	29	.	.	PROPN
esutjss-226	35	30	,	,	PUNCT
esutjss-226	35	31	2023	2023	NUM
esutjss-226	35	32	)	)	PUNCT
esutjss-226	35	33	.	.	PUNCT
esutjss-226	36	1	the	the	DET
esutjss-226	36	2	blooming	bloom	VERB
esutjss-226	36	3	internet	internet	NOUN
esutjss-226	36	4	usage	usage	NOUN
esutjss-226	36	5	among	among	ADP
esutjss-226	36	6	the	the	DET
esutjss-226	36	7	consumers	consumer	NOUN
esutjss-226	36	8	has	have	AUX
esutjss-226	36	9	forced	force	VERB
esutjss-226	36	10	companies	company	NOUN
esutjss-226	36	11	to	to	PART
esutjss-226	36	12	target	target	VERB
esutjss-226	36	13	the	the	DET
esutjss-226	36	14	market	market	NOUN
esutjss-226	36	15	digitally	digitally	ADV
esutjss-226	36	16	.	.	PUNCT
esutjss-226	37	1	social	social	ADJ
esutjss-226	37	2	media	medium	NOUN
esutjss-226	37	3	marketing	marketing	NOUN
esutjss-226	37	4	is	be	AUX
esutjss-226	37	5	a	a	DET
esutjss-226	37	6	form	form	NOUN
esutjss-226	37	7	of	of	ADP
esutjss-226	37	8	digital	digital	ADJ
esutjss-226	37	9	marketing	marketing	NOUN
esutjss-226	37	10	that	that	PRON
esutjss-226	37	11	influences	influence	VERB
esutjss-226	37	12	the	the	DET
esutjss-226	37	13	power	power	NOUN
esutjss-226	37	14	of	of	ADP
esutjss-226	37	15	widespread	widespread	ADJ
esutjss-226	37	16	social	social	ADJ
esutjss-226	37	17	media	medium	NOUN
esutjss-226	37	18	networks	network	NOUN
esutjss-226	37	19	to	to	PART
esutjss-226	37	20	reach	reach	VERB
esutjss-226	37	21	the	the	DET
esutjss-226	37	22	marketing	marketing	NOUN
esutjss-226	37	23	and	and	CCONJ
esutjss-226	37	24	branding	branding	NOUN
esutjss-226	37	25	goals	goal	NOUN
esutjss-226	37	26	of	of	ADP
esutjss-226	37	27	the	the	DET
esutjss-226	37	28	company	company	NOUN
esutjss-226	37	29	(	(	PUNCT
esutjss-226	37	30	word	word	NOUN
esutjss-226	37	31	-	-	PUNCT
esutjss-226	37	32	stream	stream	NOUN
esutjss-226	37	33	)	)	PUNCT
esutjss-226	37	34	.	.	PUNCT
esutjss-226	38	1	the	the	DET
esutjss-226	38	2	digital	digital	ADJ
esutjss-226	38	3	marketing	marketing	NOUN
esutjss-226	38	4	tools	tool	NOUN
esutjss-226	38	5	and	and	CCONJ
esutjss-226	38	6	techniques	technique	NOUN
esutjss-226	38	7	have	have	AUX
esutjss-226	38	8	gained	gain	VERB
esutjss-226	38	9	such	such	ADJ
esutjss-226	38	10	importance	importance	NOUN
esutjss-226	38	11	that	that	SCONJ
esutjss-226	38	12	it	it	PRON
esutjss-226	38	13	has	have	AUX
esutjss-226	38	14	become	become	VERB
esutjss-226	38	15	extremely	extremely	ADV
esutjss-226	38	16	important	important	ADJ
esutjss-226	38	17	for	for	SCONJ
esutjss-226	38	18	companies	company	NOUN
esutjss-226	38	19	to	to	PART
esutjss-226	38	20	provide	provide	VERB
esutjss-226	38	21	a	a	DET
esutjss-226	38	22	positive	positive	ADJ
esutjss-226	38	23	and	and	CCONJ
esutjss-226	38	24	long	long	ADV
esutjss-226	38	25	-	-	PUNCT
esutjss-226	38	26	lasting	last	VERB
esutjss-226	38	27	impression	impression	NOUN
esutjss-226	38	28	on	on	ADP
esutjss-226	38	29	the	the	DET
esutjss-226	38	30	minds	mind	NOUN
esutjss-226	38	31	of	of	ADP
esutjss-226	38	32	the	the	DET
esutjss-226	38	33	customers	customer	NOUN
esutjss-226	38	34	thereby	thereby	ADV
esutjss-226	38	35	,	,	PUNCT
esutjss-226	38	36	building	build	VERB
esutjss-226	38	37	the	the	DET
esutjss-226	38	38	brand	brand	NOUN
esutjss-226	38	39	image	image	NOUN
esutjss-226	38	40	of	of	ADP
esutjss-226	38	41	the	the	DET
esutjss-226	38	42	company	company	NOUN
esutjss-226	38	43	.	.	PUNCT
esutjss-226	39	1	organizations	organization	NOUN
esutjss-226	39	2	of	of	ADP
esutjss-226	39	3	all	all	DET
esutjss-226	39	4	sizes	size	NOUN
esutjss-226	39	5	started	start	VERB
esutjss-226	39	6	to	to	PART
esutjss-226	39	7	immensely	immensely	ADV
esutjss-226	39	8	trust	trust	VERB
esutjss-226	39	9	on	on	ADP
esutjss-226	39	10	social	social	ADJ
esutjss-226	39	11	media	medium	NOUN
esutjss-226	39	12	and	and	CCONJ
esutjss-226	39	13	accomplish	accomplish	ADJ
esutjss-226	39	14	activities	activity	NOUN
esutjss-226	39	15	to	to	PART
esutjss-226	39	16	carry	carry	VERB
esutjss-226	39	17	conversations	conversation	NOUN
esutjss-226	39	18	and	and	CCONJ
esutjss-226	39	19	involve	involve	VERB
esutjss-226	39	20	with	with	ADP
esutjss-226	39	21	their	their	PRON
esutjss-226	39	22	customers	customer	NOUN
esutjss-226	39	23	in	in	ADP
esutjss-226	39	24	order	order	NOUN
esutjss-226	39	25	to	to	PART
esutjss-226	39	26	develop	develop	VERB
esutjss-226	39	27	brand	brand	NOUN
esutjss-226	39	28	consciousness	consciousness	NOUN
esutjss-226	39	29	,	,	PUNCT
esutjss-226	39	30	develop	develop	VERB
esutjss-226	39	31	robust	robust	ADJ
esutjss-226	39	32	and	and	CCONJ
esutjss-226	39	33	healthy	healthy	ADJ
esutjss-226	39	34	brand	brand	NOUN
esutjss-226	39	35	individuality	individuality	NOUN
esutjss-226	39	36	and	and	CCONJ
esutjss-226	39	37	lastly	lastly	ADV
esutjss-226	39	38	grow	grow	VERB
esutjss-226	39	39	sales	sale	NOUN
esutjss-226	39	40	(	(	PUNCT
esutjss-226	39	41	samotalkova	samotalkova	PROPN
esutjss-226	39	42	,	,	PUNCT
esutjss-226	39	43	2019	2019	NUM
esutjss-226	39	44	)	)	PUNCT
esutjss-226	39	45	.	.	PUNCT
esutjss-226	40	1	in	in	ADP
esutjss-226	40	2	recent	recent	ADJ
esutjss-226	40	3	years	year	NOUN
esutjss-226	40	4	the	the	DET
esutjss-226	40	5	online	online	ADJ
esutjss-226	40	6	marketing	marketing	NOUN
esutjss-226	40	7	concept	concept	NOUN
esutjss-226	40	8	has	have	AUX
esutjss-226	40	9	evolved	evolve	VERB
esutjss-226	40	10	which	which	PRON
esutjss-226	40	11	have	have	AUX
esutjss-226	40	12	been	be	AUX
esutjss-226	40	13	found	find	VERB
esutjss-226	40	14	to	to	PART
esutjss-226	40	15	be	be	AUX
esutjss-226	40	16	more	more	ADV
esutjss-226	40	17	effective	effective	ADJ
esutjss-226	40	18	than	than	ADP
esutjss-226	40	19	conventional	conventional	ADJ
esutjss-226	40	20	marketing	marketing	NOUN
esutjss-226	40	21	techniques	technique	NOUN
esutjss-226	40	22	for	for	ADP
esutjss-226	40	23	developing	develop	VERB
esutjss-226	40	24	a	a	DET
esutjss-226	40	25	sense	sense	NOUN
esutjss-226	40	26	of	of	ADP
esutjss-226	40	27	belief	belief	NOUN
esutjss-226	40	28	for	for	ADP
esutjss-226	40	29	the	the	DET
esutjss-226	40	30	brand	brand	NOUN
esutjss-226	40	31	and	and	CCONJ
esutjss-226	40	32	the	the	DET
esutjss-226	40	33	buying	buying	NOUN
esutjss-226	40	34	intent	intent	NOUN
esutjss-226	40	35	among	among	ADP
esutjss-226	40	36	the	the	DET
esutjss-226	40	37	consumers	consumer	NOUN
esutjss-226	40	38	(	(	PUNCT
esutjss-226	40	39	seo	seo	NOUN
esutjss-226	40	40	&	&	CCONJ
esutjss-226	40	41	park	park	NOUN
esutjss-226	40	42	,	,	PUNCT
esutjss-226	40	43	2018	2018	NUM
esutjss-226	40	44	)	)	PUNCT
esutjss-226	40	45	.	.	PUNCT
esutjss-226	41	1	digital	digital	ADJ
esutjss-226	41	2	marketing	marketing	NOUN
esutjss-226	41	3	has	have	VERB
esutjss-226	41	4	a	a	DET
esutjss-226	41	5	significant	significant	ADJ
esutjss-226	41	6	role	role	NOUN
esutjss-226	41	7	in	in	ADP
esutjss-226	41	8	communicating	communicate	VERB
esutjss-226	41	9	the	the	DET
esutjss-226	41	10	brand	brand	NOUN
esutjss-226	41	11	name	name	NOUN
esutjss-226	41	12	of	of	ADP
esutjss-226	41	13	the	the	DET
esutjss-226	41	14	company	company	NOUN
esutjss-226	41	15	to	to	ADP
esutjss-226	41	16	the	the	DET
esutjss-226	41	17	consumers	consumer	NOUN
esutjss-226	41	18	.	.	PUNCT
esutjss-226	42	1	for	for	ADP
esutjss-226	42	2	promoting	promote	VERB
esutjss-226	42	3	the	the	DET
esutjss-226	42	4	brand	brand	NOUN
esutjss-226	42	5	name	name	NOUN
esutjss-226	42	6	of	of	ADP
esutjss-226	42	7	the	the	DET
esutjss-226	42	8	company	company	NOUN
esutjss-226	42	9	,	,	PUNCT
esutjss-226	42	10	digital	digital	ADJ
esutjss-226	42	11	marketing	marketing	NOUN
esutjss-226	42	12	carries	carry	VERB
esutjss-226	42	13	out	out	ADP
esutjss-226	42	14	different	different	ADJ
esutjss-226	42	15	activities	activity	NOUN
esutjss-226	42	16	by	by	ADP
esutjss-226	42	17	using	use	VERB
esutjss-226	42	18	mobile	mobile	ADJ
esutjss-226	42	19	applications	application	NOUN
esutjss-226	42	20	,	,	PUNCT
esutjss-226	42	21	web	web	NOUN
esutjss-226	42	22	and	and	CCONJ
esutjss-226	42	23	other	other	ADJ
esutjss-226	42	24	new	new	ADJ
esutjss-226	42	25	media	medium	NOUN
esutjss-226	42	26	platforms	platform	NOUN
esutjss-226	42	27	.	.	PUNCT
esutjss-226	43	1	interactive	interactive	ADJ
esutjss-226	43	2	marketing	marketing	NOUN
esutjss-226	43	3	,	,	PUNCT
esutjss-226	43	4	online	online	ADJ
esutjss-226	43	5	marketing	marketing	NOUN
esutjss-226	43	6	,	,	PUNCT
esutjss-226	43	7	e	e	NOUN
esutjss-226	43	8	-	-	NOUN
esutjss-226	43	9	marketing	marketing	NOUN
esutjss-226	43	10	and	and	CCONJ
esutjss-226	43	11	web	web	NOUN
esutjss-226	43	12	marketing	marketing	NOUN
esutjss-226	43	13	are	be	AUX
esutjss-226	43	14	the	the	DET
esutjss-226	43	15	other	other	ADJ
esutjss-226	43	16	alternative	alternative	ADJ
esutjss-226	43	17	terms	term	NOUN
esutjss-226	43	18	used	use	VERB
esutjss-226	43	19	for	for	ADP
esutjss-226	43	20	digital	digital	ADJ
esutjss-226	43	21	marketing	marketing	NOUN
esutjss-226	43	22	(	(	PUNCT
esutjss-226	43	23	altindal	altindal	NOUN
esutjss-226	43	24	,	,	PUNCT
esutjss-226	43	25	2013	2013	NUM
esutjss-226	43	26	)	)	PUNCT
esutjss-226	43	27	.	.	PUNCT
esutjss-226	44	1	digitization	digitization	NOUN
esutjss-226	44	2	and	and	CCONJ
esutjss-226	44	3	new	new	ADJ
esutjss-226	44	4	technologies	technology	NOUN
esutjss-226	44	5	have	have	AUX
esutjss-226	44	6	enabled	enable	VERB
esutjss-226	44	7	marketers	marketer	NOUN
esutjss-226	44	8	to	to	PART
esutjss-226	44	9	formulate	formulate	VERB
esutjss-226	44	10	various	various	ADJ
esutjss-226	44	11	campaigning	campaigning	NOUN
esutjss-226	44	12	programs	program	NOUN
esutjss-226	44	13	to	to	PART
esutjss-226	44	14	be	be	AUX
esutjss-226	44	15	closer	close	ADJ
esutjss-226	44	16	to	to	ADP
esutjss-226	44	17	the	the	DET
esutjss-226	44	18	consumers	consumer	NOUN
esutjss-226	44	19	.	.	PUNCT
esutjss-226	45	1	the	the	DET
esutjss-226	45	2	campaigning	campaigning	NOUN
esutjss-226	45	3	programs	program	NOUN
esutjss-226	45	4	may	may	AUX
esutjss-226	45	5	be	be	AUX
esutjss-226	45	6	like	like	ADP
esutjss-226	45	7	advertising	advertising	NOUN
esutjss-226	45	8	from	from	ADP
esutjss-226	45	9	the	the	DET
esutjss-226	45	10	database	database	NOUN
esutjss-226	45	11	to	to	ADP
esutjss-226	45	12	a	a	DET
esutjss-226	45	13	specific	specific	ADJ
esutjss-226	45	14	segment	segment	NOUN
esutjss-226	45	15	,	,	PUNCT
esutjss-226	45	16	advertisement	advertisement	NOUN
esutjss-226	45	17	using	use	VERB
esutjss-226	45	18	digital	digital	ADJ
esutjss-226	45	19	tapes	tape	NOUN
esutjss-226	45	20	,	,	PUNCT
esutjss-226	45	21	advertisement	advertisement	NOUN
esutjss-226	45	22	containing	contain	VERB
esutjss-226	45	23	quality	quality	NOUN
esutjss-226	45	24	messages	message	NOUN
esutjss-226	45	25	,	,	PUNCT
esutjss-226	45	26	popular	popular	ADJ
esutjss-226	45	27	advertisements	advertisement	NOUN
esutjss-226	45	28	,	,	PUNCT
esutjss-226	45	29	interactive	interactive	ADJ
esutjss-226	45	30	and	and	CCONJ
esutjss-226	45	31	gaming	gaming	NOUN
esutjss-226	45	32	advertisements	advertisement	NOUN
esutjss-226	45	33	and	and	CCONJ
esutjss-226	45	34	many	many	ADJ
esutjss-226	45	35	more	more	ADJ
esutjss-226	45	36	(	(	PUNCT
esutjss-226	45	37	karaagaoglu	karaagaoglu	PROPN
esutjss-226	45	38	&	&	CCONJ
esutjss-226	45	39	cicek	cicek	PROPN
esutjss-226	45	40	,	,	PUNCT
esutjss-226	45	41	2019	2019	NUM
esutjss-226	45	42	)	)	PUNCT
esutjss-226	45	43	.	.	PUNCT
esutjss-226	46	1	airline	airline	NOUN
esutjss-226	46	2	industries	industry	NOUN
esutjss-226	46	3	are	be	AUX
esutjss-226	46	4	rigorously	rigorously	ADV
esutjss-226	46	5	applying	apply	VERB
esutjss-226	46	6	digital	digital	ADJ
esutjss-226	46	7	marketing	marketing	NOUN
esutjss-226	46	8	tools	tool	NOUN
esutjss-226	46	9	and	and	CCONJ
esutjss-226	46	10	techniques	technique	NOUN
esutjss-226	46	11	to	to	PART
esutjss-226	46	12	gain	gain	VERB
esutjss-226	46	13	the	the	DET
esutjss-226	46	14	ground	ground	NOUN
esutjss-226	46	15	among	among	ADP
esutjss-226	46	16	the	the	DET
esutjss-226	46	17	competitors	competitor	NOUN
esutjss-226	46	18	.	.	PUNCT
esutjss-226	47	1	digital	digital	ADJ
esutjss-226	47	2	marketing	marketing	NOUN
esutjss-226	47	3	has	have	AUX
esutjss-226	47	4	been	be	AUX
esutjss-226	47	5	a	a	DET
esutjss-226	47	6	crucial	crucial	ADJ
esutjss-226	47	7	aspect	aspect	NOUN
esutjss-226	47	8	for	for	ADP
esutjss-226	47	9	meeting	meet	VERB
esutjss-226	47	10	consumer	consumer	NOUN
esutjss-226	47	11	requirements	requirement	NOUN
esutjss-226	47	12	and	and	CCONJ
esutjss-226	47	13	reinforce	reinforce	VERB
esutjss-226	47	14	the	the	DET
esutjss-226	47	15	relation	relation	NOUN
esutjss-226	47	16	among	among	ADP
esutjss-226	47	17	consumers	consumer	NOUN
esutjss-226	47	18	in	in	ADP
esutjss-226	47	19	the	the	DET
esutjss-226	47	20	airline	airline	NOUN
esutjss-226	47	21	industry	industry	NOUN
esutjss-226	47	22	.	.	PUNCT
esutjss-226	48	1	consumers	consumer	NOUN
esutjss-226	48	2	avail	avail	VERB
esutjss-226	48	3	digital	digital	ADJ
esutjss-226	48	4	techniques	technique	NOUN
esutjss-226	48	5	of	of	ADP
esutjss-226	48	6	services	service	NOUN
esutjss-226	48	7	during	during	ADP
esutjss-226	48	8	the	the	DET
esutjss-226	48	9	process	process	NOUN
esutjss-226	48	10	of	of	ADP
esutjss-226	48	11	booking	booking	NOUN
esutjss-226	48	12	with	with	ADP
esutjss-226	48	13	the	the	DET
esutjss-226	48	14	help	help	NOUN
esutjss-226	48	15	of	of	ADP
esutjss-226	48	16	phones	phone	NOUN
esutjss-226	48	17	,	,	PUNCT
esutjss-226	48	18	through	through	ADP
esutjss-226	48	19	mobile	mobile	ADJ
esutjss-226	48	20	devices	device	NOUN
esutjss-226	48	21	,	,	PUNCT
esutjss-226	48	22	various	various	ADJ
esutjss-226	48	23	processes	process	NOUN
esutjss-226	48	24	of	of	ADP
esutjss-226	48	25	check	check	NOUN
esutjss-226	48	26	and	and	CCONJ
esutjss-226	48	27	check	check	VERB
esutjss-226	48	28	out	out	ADP
esutjss-226	48	29	at	at	ADP
esutjss-226	48	30	the	the	DET
esutjss-226	48	31	airport	airport	NOUN
esutjss-226	48	32	and	and	CCONJ
esutjss-226	48	33	even	even	ADV
esutjss-226	48	34	during	during	ADP
esutjss-226	48	35	the	the	DET
esutjss-226	48	36	time	time	NOUN
esutjss-226	48	37	of	of	ADP
esutjss-226	48	38	accessing	access	VERB
esutjss-226	48	39	to	to	ADP
esutjss-226	48	40	hotels	hotel	NOUN
esutjss-226	48	41	(	(	PUNCT
esutjss-226	48	42	saunders	saunder	NOUN
esutjss-226	48	43	,	,	PUNCT
esutjss-226	48	44	2016	2016	NUM
esutjss-226	48	45	)	)	PUNCT
esutjss-226	48	46	.	.	PUNCT
esutjss-226	49	1	literature	literature	PROPN
esutjss-226	49	2	review	review	VERB
esutjss-226	49	3	401	401	NUM
esutjss-226	49	4	digital	digital	ADJ
esutjss-226	49	5	marketing	marketing	NOUN
esutjss-226	49	6	according	accord	VERB
esutjss-226	49	7	to	to	ADP
esutjss-226	49	8	kulav	kulav	NOUN
esutjss-226	49	9	and	and	CCONJ
esutjss-226	49	10	mihaylov	mihaylov	NOUN
esutjss-226	49	11	(	(	PUNCT
esutjss-226	49	12	2018	2018	NUM
esutjss-226	49	13	)	)	PUNCT
esutjss-226	49	14	,	,	PUNCT
esutjss-226	49	15	digital	digital	ADJ
esutjss-226	49	16	marketing	marketing	NOUN
esutjss-226	49	17	refers	refer	VERB
esutjss-226	49	18	to	to	ADP
esutjss-226	49	19	the	the	DET
esutjss-226	49	20	use	use	NOUN
esutjss-226	49	21	of	of	ADP
esutjss-226	49	22	digital	digital	ADJ
esutjss-226	49	23	technology	technology	NOUN
esutjss-226	49	24	by	by	ADP
esutjss-226	49	25	companies	company	NOUN
esutjss-226	49	26	to	to	PART
esutjss-226	49	27	advertise	advertise	VERB
esutjss-226	49	28	their	their	PRON
esutjss-226	49	29	goods	good	NOUN
esutjss-226	49	30	and	and	CCONJ
esutjss-226	49	31	services	service	NOUN
esutjss-226	49	32	to	to	ADP
esutjss-226	49	33	clients	client	NOUN
esutjss-226	49	34	virtually	virtually	ADV
esutjss-226	49	35	.	.	PUNCT
esutjss-226	50	1	technologyrelated	technologyrelate	VERB
esutjss-226	50	2	devices	device	NOUN
esutjss-226	50	3	like	like	ADP
esutjss-226	50	4	computers	computer	NOUN
esutjss-226	50	5	,	,	PUNCT
esutjss-226	50	6	phones	phone	NOUN
esutjss-226	50	7	,	,	PUNCT
esutjss-226	50	8	and	and	CCONJ
esutjss-226	50	9	the	the	DET
esutjss-226	50	10	internet	internet	NOUN
esutjss-226	50	11	play	play	VERB
esutjss-226	50	12	a	a	DET
esutjss-226	50	13	significant	significant	ADJ
esutjss-226	50	14	role	role	NOUN
esutjss-226	50	15	in	in	ADP
esutjss-226	50	16	people	people	NOUN
esutjss-226	50	17	's	's	PART
esutjss-226	50	18	daily	daily	ADJ
esutjss-226	50	19	lives	life	NOUN
esutjss-226	50	20	.	.	PUNCT
esutjss-226	51	1	digital	digital	ADJ
esutjss-226	51	2	platforms	platform	NOUN
esutjss-226	51	3	have	have	AUX
esutjss-226	51	4	made	make	VERB
esutjss-226	51	5	a	a	DET
esutjss-226	51	6	wide	wide	ADJ
esutjss-226	51	7	range	range	NOUN
esutjss-226	51	8	of	of	ADP
esutjss-226	51	9	products	product	NOUN
esutjss-226	51	10	available	available	ADJ
esutjss-226	51	11	to	to	ADP
esutjss-226	51	12	consumers	consumer	NOUN
esutjss-226	51	13	.	.	PUNCT
esutjss-226	52	1	businesses	business	NOUN
esutjss-226	52	2	use	use	VERB
esutjss-226	52	3	digital	digital	ADJ
esutjss-226	52	4	marketing	marketing	NOUN
esutjss-226	52	5	to	to	PART
esutjss-226	52	6	give	give	VERB
esutjss-226	52	7	their	their	PRON
esutjss-226	52	8	customers	customer	NOUN
esutjss-226	52	9	a	a	DET
esutjss-226	52	10	lot	lot	NOUN
esutjss-226	52	11	of	of	ADP
esutjss-226	52	12	advantages	advantage	NOUN
esutjss-226	52	13	.	.	PUNCT
esutjss-226	53	1	beyond	beyond	ADP
esutjss-226	53	2	internet	internet	NOUN
esutjss-226	53	3	marketing	marketing	NOUN
esutjss-226	53	4	,	,	PUNCT
esutjss-226	53	5	digital	digital	ADJ
esutjss-226	53	6	marketing	marketing	NOUN
esutjss-226	53	7	has	have	AUX
esutjss-226	53	8	developed	develop	VERB
esutjss-226	53	9	a	a	DET
esutjss-226	53	10	few	few	ADJ
esutjss-226	53	11	tactics	tactic	NOUN
esutjss-226	53	12	.	.	PUNCT
esutjss-226	54	1	digital	digital	ADJ
esutjss-226	54	2	marketing	marketing	NOUN
esutjss-226	54	3	features	feature	NOUN
esutjss-226	54	4	include	include	VERB
esutjss-226	54	5	things	thing	NOUN
esutjss-226	54	6	like	like	ADP
esutjss-226	54	7	billboard	billboard	NOUN
esutjss-226	54	8	visual	visual	ADJ
esutjss-226	54	9	ads	ad	NOUN
esutjss-226	54	10	,	,	PUNCT
esutjss-226	54	11	text	text	NOUN
esutjss-226	54	12	messaging	messaging	NOUN
esutjss-226	54	13	transmitted	transmit	VERB
esutjss-226	54	14	to	to	ADP
esutjss-226	54	15	mobile	mobile	ADJ
esutjss-226	54	16	phones	phone	NOUN
esutjss-226	54	17	,	,	PUNCT
esutjss-226	54	18	television	television	NOUN
esutjss-226	54	19	commercials	commercial	NOUN
esutjss-226	54	20	,	,	PUNCT
esutjss-226	54	21	and	and	CCONJ
esutjss-226	54	22	different	different	ADJ
esutjss-226	54	23	posters	poster	NOUN
esutjss-226	54	24	.	.	PUNCT
esutjss-226	55	1	every	every	DET
esutjss-226	55	2	day	day	NOUN
esutjss-226	55	3	,	,	PUNCT
esutjss-226	55	4	more	more	ADJ
esutjss-226	55	5	and	and	CCONJ
esutjss-226	55	6	more	more	ADJ
esutjss-226	55	7	consumers	consumer	NOUN
esutjss-226	55	8	are	be	AUX
esutjss-226	55	9	making	make	VERB
esutjss-226	55	10	purchases	purchase	NOUN
esutjss-226	55	11	online	online	ADV
esutjss-226	55	12	(	(	PUNCT
esutjss-226	55	13	shaddiq	shaddiq	ADV
esutjss-226	55	14	et	et	PROPN
esutjss-226	55	15	al	al	PROPN
esutjss-226	55	16	.	.	PROPN
esutjss-226	55	17	,	,	PUNCT
esutjss-226	55	18	2021	2021	NUM
esutjss-226	55	19	)	)	PUNCT
esutjss-226	55	20	.	.	PUNCT
esutjss-226	56	1	in	in	ADP
esutjss-226	56	2	the	the	DET
esutjss-226	56	3	realm	realm	NOUN
esutjss-226	56	4	of	of	ADP
esutjss-226	56	5	digital	digital	ADJ
esutjss-226	56	6	marketing	marketing	NOUN
esutjss-226	56	7	,	,	PUNCT
esutjss-226	56	8	businesses	business	NOUN
esutjss-226	56	9	establish	establish	VERB
esutjss-226	56	10	their	their	PRON
esutjss-226	56	11	own	own	ADJ
esutjss-226	56	12	shared	share	VERB
esutjss-226	56	13	values	value	NOUN
esutjss-226	56	14	in	in	ADP
esutjss-226	56	15	order	order	NOUN
esutjss-226	56	16	to	to	PART
esutjss-226	56	17	create	create	VERB
esutjss-226	56	18	an	an	DET
esutjss-226	56	19	economic	economic	ADJ
esutjss-226	56	20	market	market	NOUN
esutjss-226	56	21	.	.	PUNCT
esutjss-226	57	1	it	it	PRON
esutjss-226	57	2	is	be	AUX
esutjss-226	57	3	critical	critical	ADJ
esutjss-226	57	4	that	that	SCONJ
esutjss-226	57	5	consumers	consumer	NOUN
esutjss-226	57	6	promote	promote	VERB
esutjss-226	57	7	the	the	DET
esutjss-226	57	8	goods	good	NOUN
esutjss-226	57	9	they	they	PRON
esutjss-226	57	10	purchase	purchase	VERB
esutjss-226	57	11	.	.	PUNCT
esutjss-226	58	1	providing	provide	VERB
esutjss-226	58	2	the	the	DET
esutjss-226	58	3	customers	customer	NOUN
esutjss-226	58	4	with	with	ADP
esutjss-226	58	5	information	information	NOUN
esutjss-226	58	6	about	about	ADP
esutjss-226	58	7	the	the	DET
esutjss-226	58	8	product	product	NOUN
esutjss-226	58	9	guarantees	guarantee	VERB
esutjss-226	58	10	their	their	PRON
esutjss-226	58	11	satisfaction	satisfaction	NOUN
esutjss-226	58	12	and	and	CCONJ
esutjss-226	58	13	the	the	DET
esutjss-226	58	14	company	company	NOUN
esutjss-226	58	15	's	's	PART
esutjss-226	58	16	trust	trust	NOUN
esutjss-226	58	17	.	.	PUNCT
esutjss-226	59	1	thus	thus	ADV
esutjss-226	59	2	,	,	PUNCT
esutjss-226	59	3	the	the	DET
esutjss-226	59	4	company	company	NOUN
esutjss-226	59	5	's	's	PART
esutjss-226	59	6	digital	digital	ADJ
esutjss-226	59	7	marketing	marketing	NOUN
esutjss-226	59	8	operates	operate	VERB
esutjss-226	59	9	as	as	ADP
esutjss-226	59	10	a	a	DET
esutjss-226	59	11	clientto	clientto	ADJ
esutjss-226	59	12	-	-	PUNCT
esutjss-226	59	13	client	client	NOUN
esutjss-226	59	14	exchange	exchange	NOUN
esutjss-226	59	15	(	(	PUNCT
esutjss-226	59	16	krabalt	krabalt	NOUN
esutjss-226	59	17	,	,	PUNCT
esutjss-226	59	18	2022	2022	NUM
esutjss-226	59	19	)	)	PUNCT
esutjss-226	59	20	.	.	PUNCT
esutjss-226	60	1	in	in	ADP
esutjss-226	60	2	"	"	PUNCT
esutjss-226	60	3	a	a	DET
esutjss-226	60	4	study	study	NOUN
esutjss-226	60	5	of	of	ADP
esutjss-226	60	6	the	the	DET
esutjss-226	60	7	use	use	NOUN
esutjss-226	60	8	of	of	ADP
esutjss-226	60	9	digital	digital	ADJ
esutjss-226	60	10	marketing	marketing	NOUN
esutjss-226	60	11	tools	tool	NOUN
esutjss-226	60	12	,	,	PUNCT
esutjss-226	60	13	"	"	PUNCT
esutjss-226	60	14	low	low	PROPN
esutjss-226	60	15	et	et	PROPN
esutjss-226	60	16	al	al	PROPN
esutjss-226	60	17	.	.	PROPN
esutjss-226	60	18	(	(	PUNCT
esutjss-226	60	19	2020	2020	NUM
esutjss-226	60	20	)	)	PUNCT
esutjss-226	60	21	investigate	investigate	VERB
esutjss-226	60	22	how	how	SCONJ
esutjss-226	60	23	airline	airline	NOUN
esutjss-226	60	24	firms	firm	NOUN
esutjss-226	60	25	use	use	VERB
esutjss-226	60	26	these	these	DET
esutjss-226	60	27	technologies	technology	NOUN
esutjss-226	60	28	and	and	CCONJ
esutjss-226	60	29	how	how	SCONJ
esutjss-226	60	30	they	they	PRON
esutjss-226	60	31	support	support	VERB
esutjss-226	60	32	their	their	PRON
esutjss-226	60	33	strategic	strategic	ADJ
esutjss-226	60	34	marketing	marketing	NOUN
esutjss-226	60	35	operations	operation	NOUN
esutjss-226	60	36	.	.	PUNCT
esutjss-226	61	1	according	accord	VERB
esutjss-226	61	2	to	to	ADP
esutjss-226	61	3	the	the	DET
esutjss-226	61	4	report	report	NOUN
esutjss-226	61	5	,	,	PUNCT
esutjss-226	61	6	airline	airline	NOUN
esutjss-226	61	7	firms	firm	NOUN
esutjss-226	61	8	make	make	VERB
esutjss-226	61	9	considerable	considerable	ADJ
esutjss-226	61	10	use	use	NOUN
esutjss-226	61	11	of	of	ADP
esutjss-226	61	12	digital	digital	ADJ
esutjss-226	61	13	marketing	marketing	NOUN
esutjss-226	61	14	technologies	technology	NOUN
esutjss-226	61	15	,	,	PUNCT
esutjss-226	61	16	which	which	PRON
esutjss-226	61	17	are	be	AUX
esutjss-226	61	18	crucial	crucial	ADJ
esutjss-226	61	19	in	in	ADP
esutjss-226	61	20	aiding	aid	VERB
esutjss-226	61	21	their	their	PRON
esutjss-226	61	22	strategic	strategic	ADJ
esutjss-226	61	23	marketing	marketing	NOUN
esutjss-226	61	24	initiatives	initiative	NOUN
esutjss-226	61	25	.	.	PUNCT
esutjss-226	62	1	tümer	tümer	NOUN
esutjss-226	62	2	et	et	PROPN
esutjss-226	62	3	al	al	PROPN
esutjss-226	62	4	.	.	PROPN
esutjss-226	62	5	2019	2019	NUM
esutjss-226	62	6	,	,	PUNCT
esutjss-226	62	7	studied	study	VERB
esutjss-226	62	8	digital	digital	ADJ
esutjss-226	62	9	marketing	marketing	NOUN
esutjss-226	62	10	in	in	ADP
esutjss-226	62	11	the	the	DET
esutjss-226	62	12	airline	airline	NOUN
esutjss-226	62	13	industry	industry	NOUN
esutjss-226	62	14	:	:	PUNCT
esutjss-226	62	15	a	a	DET
esutjss-226	62	16	study	study	NOUN
esutjss-226	62	17	of	of	ADP
esutjss-226	62	18	the	the	DET
esutjss-226	62	19	impact	impact	NOUN
esutjss-226	62	20	on	on	ADP
esutjss-226	62	21	customer	customer	NOUN
esutjss-226	62	22	engagement	engagement	NOUN
esutjss-226	62	23	and	and	CCONJ
esutjss-226	62	24	loyalty	loyalty	NOUN
esutjss-226	62	25	,	,	PUNCT
esutjss-226	62	26	"	"	PUNCT
esutjss-226	62	27	looks	look	VERB
esutjss-226	62	28	at	at	ADP
esutjss-226	62	29	how	how	SCONJ
esutjss-226	62	30	digital	digital	ADJ
esutjss-226	62	31	marketing	marketing	NOUN
esutjss-226	62	32	tactics	tactic	NOUN
esutjss-226	62	33	used	use	VERB
esutjss-226	62	34	by	by	ADP
esutjss-226	62	35	airlines	airline	NOUN
esutjss-226	62	36	affect	affect	VERB
esutjss-226	62	37	patron	patron	NOUN
esutjss-226	62	38	age	age	NOUN
esutjss-226	62	39	loyalty	loyalty	NOUN
esutjss-226	62	40	.	.	PUNCT
esutjss-226	63	1	according	accord	VERB
esutjss-226	63	2	to	to	ADP
esutjss-226	63	3	the	the	DET
esutjss-226	63	4	report	report	NOUN
esutjss-226	63	5	,	,	PUNCT
esutjss-226	63	6	airline	airline	NOUN
esutjss-226	63	7	firms	firm	NOUN
esutjss-226	63	8	benefit	benefit	VERB
esutjss-226	63	9	from	from	ADP
esutjss-226	63	10	increased	increase	VERB
esutjss-226	63	11	consumer	consumer	NOUN
esutjss-226	63	12	loyalty	loyalty	NOUN
esutjss-226	63	13	as	as	ADP
esutjss-226	63	14	a	a	DET
esutjss-226	63	15	result	result	NOUN
esutjss-226	63	16	of	of	ADP
esutjss-226	63	17	digital	digital	ADJ
esutjss-226	63	18	marketing	marketing	NOUN
esutjss-226	63	19	,	,	PUNCT
esutjss-226	63	20	which	which	PRON
esutjss-226	63	21	boosts	boost	VERB
esutjss-226	63	22	their	their	PRON
esutjss-226	63	23	market	market	NOUN
esutjss-226	63	24	share	share	NOUN
esutjss-226	63	25	and	and	CCONJ
esutjss-226	63	26	competitive	competitive	ADJ
esutjss-226	63	27	advantage	advantage	NOUN
esutjss-226	63	28	.	.	PUNCT
esutjss-226	64	1	according	accord	VERB
esutjss-226	64	2	to	to	ADP
esutjss-226	64	3	the	the	DET
esutjss-226	64	4	findings	finding	NOUN
esutjss-226	64	5	,	,	PUNCT
esutjss-226	64	6	there	there	PRON
esutjss-226	64	7	are	be	VERB
esutjss-226	64	8	significant	significant	ADJ
esutjss-226	64	9	benefits	benefit	NOUN
esutjss-226	64	10	and	and	CCONJ
esutjss-226	64	11	a	a	DET
esutjss-226	64	12	critical	critical	ADJ
esutjss-226	64	13	link	link	NOUN
esutjss-226	64	14	between	between	ADP
esutjss-226	64	15	digital	digital	ADJ
esutjss-226	64	16	marketing	marketing	NOUN
esutjss-226	64	17	and	and	CCONJ
esutjss-226	64	18	strategic	strategic	ADJ
esutjss-226	64	19	management	management	NOUN
esutjss-226	64	20	in	in	ADP
esutjss-226	64	21	the	the	DET
esutjss-226	64	22	aviation	aviation	NOUN
esutjss-226	64	23	industry	industry	NOUN
esutjss-226	64	24	.	.	PUNCT
esutjss-226	65	1	it	it	PRON
esutjss-226	65	2	has	have	AUX
esutjss-226	65	3	been	be	AUX
esutjss-226	65	4	demonstrated	demonstrate	VERB
esutjss-226	65	5	that	that	SCONJ
esutjss-226	65	6	digital	digital	ADJ
esutjss-226	65	7	marketing	marketing	NOUN
esutjss-226	65	8	increases	increase	VERB
esutjss-226	65	9	consumer	consumer	NOUN
esutjss-226	65	10	loyalty	loyalty	NOUN
esutjss-226	65	11	,	,	PUNCT
esutjss-226	65	12	expands	expand	VERB
esutjss-226	65	13	market	market	NOUN
esutjss-226	65	14	participation	participation	NOUN
esutjss-226	65	15	and	and	CCONJ
esutjss-226	65	16	gives	give	VERB
esutjss-226	65	17	airline	airline	NOUN
esutjss-226	65	18	companies	company	NOUN
esutjss-226	65	19	a	a	DET
esutjss-226	65	20	competitive	competitive	ADJ
esutjss-226	65	21	advantage	advantage	NOUN
esutjss-226	65	22	(	(	PUNCT
esutjss-226	65	23	oh	oh	INTJ
esutjss-226	65	24	&	&	CCONJ
esutjss-226	65	25	park	park	PROPN
esutjss-226	65	26	,	,	PUNCT
esutjss-226	65	27	2020	2020	NUM
esutjss-226	65	28	)	)	PUNCT
esutjss-226	65	29	.	.	PUNCT
esutjss-226	66	1	the	the	DET
esutjss-226	66	2	impact	impact	NOUN
esutjss-226	66	3	of	of	ADP
esutjss-226	66	4	airline	airline	NOUN
esutjss-226	66	5	firms	firm	NOUN
esutjss-226	66	6	'	'	PART
esutjss-226	66	7	digital	digital	ADJ
esutjss-226	66	8	marketing	marketing	NOUN
esutjss-226	66	9	activities	activity	NOUN
esutjss-226	66	10	on	on	ADP
esutjss-226	66	11	customer	customer	NOUN
esutjss-226	66	12	experience	experience	NOUN
esutjss-226	66	13	and	and	CCONJ
esutjss-226	66	14	loyalty	loyalty	NOUN
esutjss-226	66	15	is	be	AUX
esutjss-226	66	16	examined	examine	VERB
esutjss-226	66	17	by	by	ADP
esutjss-226	66	18	ha	ha	INTJ
esutjss-226	66	19	(	(	PUNCT
esutjss-226	66	20	2021	2021	NUM
esutjss-226	66	21	)	)	PUNCT
esutjss-226	66	22	study	study	NOUN
esutjss-226	66	23	,	,	PUNCT
esutjss-226	66	24	"	"	PUNCT
esutjss-226	66	25	digital	digital	ADJ
esutjss-226	66	26	marketing	marketing	NOUN
esutjss-226	66	27	in	in	ADP
esutjss-226	66	28	the	the	DET
esutjss-226	66	29	aviation	aviation	NOUN
esutjss-226	66	30	industry	industry	NOUN
esutjss-226	66	31	:	:	PUNCT
esutjss-226	66	32	customer	customer	NOUN
esutjss-226	66	33	experience	experience	NOUN
esutjss-226	66	34	and	and	CCONJ
esutjss-226	66	35	loyalty	loyalty	NOUN
esutjss-226	66	36	.	.	PUNCT
esutjss-226	66	37	"	"	PUNCT
esutjss-226	67	1	the	the	DET
esutjss-226	67	2	report	report	NOUN
esutjss-226	67	3	claims	claim	VERB
esutjss-226	67	4	that	that	SCONJ
esutjss-226	67	5	airline	airline	NOUN
esutjss-226	67	6	businesses	business	NOUN
esutjss-226	67	7	'	'	PART
esutjss-226	67	8	use	use	NOUN
esutjss-226	67	9	of	of	ADP
esutjss-226	67	10	digital	digital	ADJ
esutjss-226	67	11	marketing	marketing	NOUN
esutjss-226	67	12	improves	improve	VERB
esutjss-226	67	13	customer	customer	NOUN
esutjss-226	67	14	satisfaction	satisfaction	NOUN
esutjss-226	67	15	and	and	CCONJ
esutjss-226	67	16	increases	increase	VERB
esutjss-226	67	17	customer	customer	NOUN
esutjss-226	67	18	loyalty	loyalty	NOUN
esutjss-226	67	19	.	.	PUNCT
esutjss-226	68	1	a	a	DET
esutjss-226	68	2	research	research	NOUN
esutjss-226	68	3	by	by	ADP
esutjss-226	68	4	chen	chen	PROPN
esutjss-226	68	5	et	et	PROPN
esutjss-226	68	6	al	al	PROPN
esutjss-226	68	7	.	.	PROPN
esutjss-226	69	1	(	(	PUNCT
esutjss-226	69	2	2021	2021	NUM
esutjss-226	69	3	)	)	PUNCT
esutjss-226	69	4	titled	title	VERB
esutjss-226	69	5	"	"	PUNCT
esutjss-226	69	6	digital	digital	ADJ
esutjss-226	69	7	marketing	marketing	NOUN
esutjss-226	69	8	and	and	CCONJ
esutjss-226	69	9	strategic	strategic	ADJ
esutjss-226	69	10	management	management	NOUN
esutjss-226	69	11	in	in	ADP
esutjss-226	69	12	the	the	DET
esutjss-226	69	13	aviation	aviation	NOUN
esutjss-226	69	14	industry	industry	NOUN
esutjss-226	69	15	:	:	PUNCT
esutjss-226	69	16	the	the	DET
esutjss-226	69	17	case	case	NOUN
esutjss-226	69	18	of	of	ADP
esutjss-226	69	19	an	an	DET
esutjss-226	69	20	enterprise	enterprise	NOUN
esutjss-226	69	21	"	"	PUNCT
esutjss-226	69	22	examined	examine	VERB
esutjss-226	69	23	the	the	DET
esutjss-226	69	24	enterprise	enterprise	NOUN
esutjss-226	69	25	's	's	PART
esutjss-226	69	26	use	use	NOUN
esutjss-226	69	27	of	of	ADP
esutjss-226	69	28	these	these	DET
esutjss-226	69	29	strategies	strategy	NOUN
esutjss-226	69	30	.	.	PUNCT
esutjss-226	70	1	by	by	ADP
esutjss-226	70	2	boosting	boost	VERB
esutjss-226	70	3	market	market	NOUN
esutjss-226	70	4	share	share	NOUN
esutjss-226	70	5	,	,	PUNCT
esutjss-226	70	6	improving	improve	VERB
esutjss-226	70	7	consumer	consumer	NOUN
esutjss-226	70	8	loyalty	loyalty	NOUN
esutjss-226	70	9	and	and	CCONJ
esutjss-226	70	10	obtaining	obtain	VERB
esutjss-226	70	11	a	a	DET
esutjss-226	70	12	competitive	competitive	ADJ
esutjss-226	70	13	edge	edge	NOUN
esutjss-226	70	14	,	,	PUNCT
esutjss-226	70	15	the	the	DET
esutjss-226	70	16	study	study	NOUN
esutjss-226	70	17	finds	find	VERB
esutjss-226	70	18	that	that	SCONJ
esutjss-226	70	19	digital	digital	ADJ
esutjss-226	70	20	marketing	marketing	NOUN
esutjss-226	70	21	helps	help	VERB
esutjss-226	70	22	businesses	business	NOUN
esutjss-226	70	23	achieve	achieve	VERB
esutjss-226	70	24	these	these	DET
esutjss-226	70	25	goals	goal	NOUN
esutjss-226	70	26	.	.	PUNCT
esutjss-226	71	1	in	in	ADP
esutjss-226	71	2	order	order	NOUN
esutjss-226	71	3	to	to	PART
esutjss-226	71	4	attain	attain	VERB
esutjss-226	71	5	these	these	DET
esutjss-226	71	6	advantages	advantage	NOUN
esutjss-226	71	7	,	,	PUNCT
esutjss-226	71	8	the	the	DET
esutjss-226	71	9	company	company	NOUN
esutjss-226	71	10	also	also	ADV
esutjss-226	71	11	uses	use	VERB
esutjss-226	71	12	strategic	strategic	ADJ
esutjss-226	71	13	management	management	NOUN
esutjss-226	71	14	.	.	PUNCT
esutjss-226	72	1	it	it	PRON
esutjss-226	72	2	has	have	AUX
esutjss-226	72	3	been	be	AUX
esutjss-226	72	4	shown	show	VERB
esutjss-226	72	5	in	in	ADP
esutjss-226	72	6	multiple	multiple	ADJ
esutjss-226	72	7	studies	study	NOUN
esutjss-226	72	8	published	publish	VERB
esutjss-226	72	9	in	in	ADP
esutjss-226	72	10	turkish	turkish	ADJ
esutjss-226	72	11	literatures	literature	NOUN
esutjss-226	72	12	that	that	SCONJ
esutjss-226	72	13	there	there	PRON
esutjss-226	72	14	are	be	VERB
esutjss-226	72	15	many	many	ADJ
esutjss-226	72	16	advantages	advantage	NOUN
esutjss-226	72	17	for	for	ADP
esutjss-226	72	18	the	the	DET
esutjss-226	72	19	aviation	aviation	NOUN
esutjss-226	72	20	industry	industry	NOUN
esutjss-226	72	21	from	from	ADP
esutjss-226	72	22	the	the	DET
esutjss-226	72	23	interaction	interaction	NOUN
esutjss-226	72	24	between	between	ADP
esutjss-226	72	25	digital	digital	ADJ
esutjss-226	72	26	marketing	marketing	NOUN
esutjss-226	72	27	and	and	CCONJ
esutjss-226	72	28	strategic	strategic	ADJ
esutjss-226	72	29	management	management	NOUN
esutjss-226	72	30	(	(	PUNCT
esutjss-226	72	31	florido	florido	NOUN
esutjss-226	72	32	-	-	PUNCT
esutjss-226	72	33	benítez	benítez	NOUN
esutjss-226	72	34	,	,	PUNCT
esutjss-226	72	35	2022	2022	NUM
esutjss-226	72	36	)	)	PUNCT
esutjss-226	72	37	.	.	PUNCT
esutjss-226	73	1	airlines	airline	NOUN
esutjss-226	73	2	may	may	AUX
esutjss-226	73	3	increase	increase	VERB
esutjss-226	73	4	consumer	consumer	NOUN
esutjss-226	73	5	’s	’s	PART
esutjss-226	73	6	loyalty	loyalty	NOUN
esutjss-226	73	7	,	,	PUNCT
esutjss-226	73	8	increase	increase	VERB
esutjss-226	73	9	their	their	PRON
esutjss-226	73	10	market	market	NOUN
esutjss-226	73	11	share	share	NOUN
esutjss-226	73	12	,	,	PUNCT
esutjss-226	73	13	and	and	CCONJ
esutjss-226	73	14	obtain	obtain	VERB
esutjss-226	73	15	a	a	DET
esutjss-226	73	16	competitive	competitive	ADJ
esutjss-226	73	17	advantage	advantage	NOUN
esutjss-226	73	18	by	by	ADP
esutjss-226	73	19	leveraging	leverage	VERB
esutjss-226	73	20	digital	digital	ADJ
esutjss-226	73	21	marketing	marketing	NOUN
esutjss-226	73	22	.	.	PUNCT
esutjss-226	74	1	businesses	business	NOUN
esutjss-226	74	2	must	must	AUX
esutjss-226	74	3	use	use	VERB
esutjss-226	74	4	strategic	strategic	ADJ
esutjss-226	74	5	management	management	NOUN
esutjss-226	74	6	techniques	technique	NOUN
esutjss-226	74	7	in	in	ADP
esutjss-226	74	8	order	order	NOUN
esutjss-226	74	9	to	to	PART
esutjss-226	74	10	achieve	achieve	VERB
esutjss-226	74	11	these	these	DET
esutjss-226	74	12	objectives	objective	NOUN
esutjss-226	74	13	.	.	PUNCT
esutjss-226	75	1	airlines	airline	NOUN
esutjss-226	75	2	gather	gather	VERB
esutjss-226	75	3	information	information	NOUN
esutjss-226	75	4	about	about	ADP
esutjss-226	75	5	their	their	PRON
esutjss-226	75	6	customers	customer	NOUN
esutjss-226	75	7	'	'	PART
esutjss-226	75	8	call	call	NOUN
esutjss-226	75	9	and	and	CCONJ
esutjss-226	75	10	payment	payment	NOUN
esutjss-226	75	11	histories	history	NOUN
esutjss-226	75	12	,	,	PUNCT
esutjss-226	75	13	baggage	baggage	NOUN
esutjss-226	75	14	delivery	delivery	NOUN
esutjss-226	75	15	records	record	NOUN
esutjss-226	75	16	,	,	PUNCT
esutjss-226	75	17	departure	departure	NOUN
esutjss-226	75	18	,	,	PUNCT
esutjss-226	75	19	arrival	arrival	NOUN
esutjss-226	75	20	times	time	NOUN
esutjss-226	75	21	and	and	CCONJ
esutjss-226	75	22	dates	date	NOUN
esutjss-226	75	23	,	,	PUNCT
esutjss-226	75	24	sales	sale	NOUN
esutjss-226	75	25	during	during	ADP
esutjss-226	75	26	flights	flight	NOUN
esutjss-226	75	27	and	and	CCONJ
esutjss-226	75	28	duty	duty	NOUN
esutjss-226	75	29	-	-	PUNCT
esutjss-226	75	30	free	free	ADJ
esutjss-226	75	31	purchases	purchase	NOUN
esutjss-226	75	32	,	,	PUNCT
esutjss-226	75	33	food	food	NOUN
esutjss-226	75	34	preferences	preference	NOUN
esutjss-226	75	35	during	during	ADP
esutjss-226	75	36	flights	flight	NOUN
esutjss-226	75	37	,	,	PUNCT
esutjss-226	75	38	hotel	hotel	NOUN
esutjss-226	75	39	reservations	reservation	NOUN
esutjss-226	75	40	and	and	CCONJ
esutjss-226	75	41	rental	rental	ADJ
esutjss-226	75	42	car	car	NOUN
esutjss-226	75	43	information	information	NOUN
esutjss-226	75	44	(	(	PUNCT
esutjss-226	75	45	nhamo	nhamo	PROPN
esutjss-226	75	46	et	et	PROPN
esutjss-226	75	47	al	al	PROPN
esutjss-226	75	48	.	.	PROPN
esutjss-226	75	49	,	,	PUNCT
esutjss-226	75	50	2020	2020	NUM
esutjss-226	75	51	)	)	PUNCT
esutjss-226	75	52	.	.	PUNCT
esutjss-226	76	1	these	these	DET
esutjss-226	76	2	records	record	NOUN
esutjss-226	76	3	are	be	AUX
esutjss-226	76	4	then	then	ADV
esutjss-226	76	5	analyzed	analyze	VERB
esutjss-226	76	6	and	and	CCONJ
esutjss-226	76	7	tailored	tailor	VERB
esutjss-226	76	8	products	product	NOUN
esutjss-226	76	9	are	be	AUX
esutjss-226	76	10	presented	present	VERB
esutjss-226	76	11	to	to	ADP
esutjss-226	76	12	specific	specific	ADJ
esutjss-226	76	13	customer	customer	NOUN
esutjss-226	76	14	segments	segment	NOUN
esutjss-226	76	15	.	.	PUNCT
esutjss-226	77	1	it	it	PRON
esutjss-226	77	2	is	be	AUX
esutjss-226	77	3	well	well	ADV
esutjss-226	77	4	recognized	recognize	VERB
esutjss-226	77	5	that	that	SCONJ
esutjss-226	77	6	modern	modern	ADJ
esutjss-226	77	7	technologies	technology	NOUN
esutjss-226	77	8	improve	improve	VERB
esutjss-226	77	9	marketing	marketing	NOUN
esutjss-226	77	10	studies	study	NOUN
esutjss-226	77	11	in	in	ADP
esutjss-226	77	12	addition	addition	NOUN
esutjss-226	77	13	to	to	ADP
esutjss-226	77	14	offering	offer	VERB
esutjss-226	77	15	tailored	tailored	ADJ
esutjss-226	77	16	products	product	NOUN
esutjss-226	77	17	.	.	PUNCT
esutjss-226	78	1	toubes	toube	NOUN
esutjss-226	78	2	et	et	PROPN
esutjss-226	78	3	al	al	PROPN
esutjss-226	78	4	.	.	PROPN
esutjss-226	79	1	(	(	PUNCT
esutjss-226	79	2	2021	2021	NUM
esutjss-226	79	3	)	)	PUNCT
esutjss-226	79	4	states	state	VERB
esutjss-226	79	5	that	that	SCONJ
esutjss-226	79	6	it	it	PRON
esutjss-226	79	7	is	be	AUX
esutjss-226	79	8	possible	possible	ADJ
esutjss-226	79	9	to	to	PART
esutjss-226	79	10	assess	assess	VERB
esutjss-226	79	11	the	the	DET
esutjss-226	79	12	travel	travel	NOUN
esutjss-226	79	13	402	402	NUM
esutjss-226	79	14	preferences	preference	NOUN
esutjss-226	79	15	of	of	ADP
esutjss-226	79	16	customers	customer	NOUN
esutjss-226	79	17	and	and	CCONJ
esutjss-226	79	18	in	in	ADP
esutjss-226	79	19	the	the	DET
esutjss-226	79	20	event	event	NOUN
esutjss-226	79	21	that	that	PRON
esutjss-226	79	22	a	a	DET
esutjss-226	79	23	country	country	NOUN
esutjss-226	79	24	is	be	AUX
esutjss-226	79	25	searched	search	VERB
esutjss-226	79	26	for	for	ADP
esutjss-226	79	27	,	,	PUNCT
esutjss-226	79	28	offer	offer	VERB
esutjss-226	79	29	the	the	DET
esutjss-226	79	30	customer	customer	NOUN
esutjss-226	79	31	a	a	DET
esutjss-226	79	32	variety	variety	NOUN
esutjss-226	79	33	of	of	ADP
esutjss-226	79	34	options	option	NOUN
esutjss-226	79	35	for	for	ADP
esutjss-226	79	36	inexpensive	inexpensive	ADJ
esutjss-226	79	37	or	or	CCONJ
esutjss-226	79	38	promotional	promotional	ADJ
esutjss-226	79	39	flights	flight	NOUN
esutjss-226	79	40	to	to	ADP
esutjss-226	79	41	countries	country	NOUN
esutjss-226	79	42	of	of	ADP
esutjss-226	79	43	choice	choice	NOUN
esutjss-226	79	44	.	.	PUNCT
esutjss-226	80	1	mobile	mobile	ADJ
esutjss-226	80	2	applications	application	NOUN
esutjss-226	80	3	by	by	ADP
esutjss-226	80	4	examining	examine	VERB
esutjss-226	80	5	the	the	DET
esutjss-226	80	6	examples	example	NOUN
esutjss-226	80	7	provided	provide	VERB
esutjss-226	80	8	by	by	ADP
esutjss-226	80	9	the	the	DET
esutjss-226	80	10	airline	airline	NOUN
esutjss-226	80	11	firms	firm	NOUN
esutjss-226	80	12	,	,	PUNCT
esutjss-226	80	13	these	these	DET
esutjss-226	80	14	digital	digital	ADJ
esutjss-226	80	15	implementations	implementation	NOUN
esutjss-226	80	16	are	be	AUX
esutjss-226	80	17	shown	show	VERB
esutjss-226	80	18	generally	generally	ADV
esutjss-226	80	19	from	from	ADP
esutjss-226	80	20	a	a	DET
esutjss-226	80	21	broad	broad	ADJ
esutjss-226	80	22	viewpoint	viewpoint	NOUN
esutjss-226	80	23	.	.	PUNCT
esutjss-226	81	1	airlines	airline	NOUN
esutjss-226	81	2	use	use	VERB
esutjss-226	81	3	a	a	DET
esutjss-226	81	4	lot	lot	NOUN
esutjss-226	81	5	of	of	ADP
esutjss-226	81	6	different	different	ADJ
esutjss-226	81	7	digital	digital	ADJ
esutjss-226	81	8	marketing	marketing	NOUN
esutjss-226	81	9	techniques	technique	NOUN
esutjss-226	81	10	.	.	PUNCT
esutjss-226	82	1	the	the	DET
esutjss-226	82	2	most	most	ADV
esutjss-226	82	3	popular	popular	ADJ
esutjss-226	82	4	method	method	NOUN
esutjss-226	82	5	of	of	ADP
esutjss-226	82	6	managing	manage	VERB
esutjss-226	82	7	consumer	consumer	NOUN
esutjss-226	82	8	relationships	relationship	NOUN
esutjss-226	82	9	is	be	AUX
esutjss-226	82	10	email	email	NOUN
esutjss-226	82	11	marketing	marketing	NOUN
esutjss-226	82	12	.	.	PUNCT
esutjss-226	83	1	utilizing	utilize	VERB
esutjss-226	83	2	customer	customer	NOUN
esutjss-226	83	3	relationship	relationship	NOUN
esutjss-226	83	4	management	management	NOUN
esutjss-226	83	5	systems	system	NOUN
esutjss-226	83	6	,	,	PUNCT
esutjss-226	83	7	airline	airline	NOUN
esutjss-226	83	8	businesses	business	NOUN
esutjss-226	83	9	can	can	AUX
esutjss-226	83	10	divide	divide	VERB
esutjss-226	83	11	target	target	NOUN
esutjss-226	83	12	audience	audience	NOUN
esutjss-226	83	13	lists	list	NOUN
esutjss-226	83	14	and	and	CCONJ
esutjss-226	83	15	offer	offer	VERB
esutjss-226	83	16	highly	highly	ADV
esutjss-226	83	17	focused	focused	ADJ
esutjss-226	83	18	campaigns	campaign	NOUN
esutjss-226	83	19	to	to	ADP
esutjss-226	83	20	clients	client	NOUN
esutjss-226	83	21	who	who	PRON
esutjss-226	83	22	are	be	AUX
esutjss-226	83	23	willing	willing	ADJ
esutjss-226	83	24	to	to	PART
esutjss-226	83	25	reply	reply	VERB
esutjss-226	83	26	(	(	PUNCT
esutjss-226	83	27	okpara	okpara	NOUN
esutjss-226	83	28	,	,	PUNCT
esutjss-226	83	29	2020	2020	NUM
esutjss-226	83	30	)	)	PUNCT
esutjss-226	83	31	.	.	PUNCT
esutjss-226	84	1	based	base	VERB
esutjss-226	84	2	on	on	ADP
esutjss-226	84	3	the	the	DET
esutjss-226	84	4	customer	customer	NOUN
esutjss-226	84	5	's	's	PART
esutjss-226	84	6	past	past	ADJ
esutjss-226	84	7	purchases	purchase	NOUN
esutjss-226	84	8	,	,	PUNCT
esutjss-226	84	9	specific	specific	ADJ
esutjss-226	84	10	promos	promos	NOUN
esutjss-226	84	11	may	may	AUX
esutjss-226	84	12	be	be	AUX
esutjss-226	84	13	offered	offer	VERB
esutjss-226	84	14	in	in	ADP
esutjss-226	84	15	email	email	NOUN
esutjss-226	84	16	dispatches	dispatch	NOUN
esutjss-226	84	17	.	.	PUNCT
esutjss-226	85	1	email	email	NOUN
esutjss-226	85	2	marketing	marketing	NOUN
esutjss-226	85	3	for	for	ADP
esutjss-226	85	4	airlines	airline	NOUN
esutjss-226	85	5	is	be	AUX
esutjss-226	85	6	governed	govern	VERB
esutjss-226	85	7	by	by	ADP
esutjss-226	85	8	a	a	DET
esutjss-226	85	9	number	number	NOUN
esutjss-226	85	10	of	of	ADP
esutjss-226	85	11	factors	factor	NOUN
esutjss-226	85	12	.	.	PUNCT
esutjss-226	86	1	customers	customer	NOUN
esutjss-226	86	2	are	be	AUX
esutjss-226	86	3	more	more	ADV
esutjss-226	86	4	likely	likely	ADJ
esutjss-226	86	5	to	to	PART
esutjss-226	86	6	do	do	VERB
esutjss-226	86	7	their	their	PRON
esutjss-226	86	8	hardest	hard	ADJ
esutjss-226	86	9	to	to	PART
esutjss-226	86	10	spend	spend	VERB
esutjss-226	86	11	their	their	PRON
esutjss-226	86	12	vacation	vacation	NOUN
esutjss-226	86	13	in	in	ADP
esutjss-226	86	14	warmer	warm	ADJ
esutjss-226	86	15	locations	location	NOUN
esutjss-226	86	16	,	,	PUNCT
esutjss-226	86	17	for	for	ADP
esutjss-226	86	18	instance	instance	NOUN
esutjss-226	86	19	,	,	PUNCT
esutjss-226	86	20	in	in	ADP
esutjss-226	86	21	email	email	NOUN
esutjss-226	86	22	marketing	marketing	NOUN
esutjss-226	86	23	sent	send	VERB
esutjss-226	86	24	out	out	ADP
esutjss-226	86	25	during	during	ADP
esutjss-226	86	26	the	the	DET
esutjss-226	86	27	winter	winter	NOUN
esutjss-226	86	28	.	.	PUNCT
esutjss-226	87	1	one	one	NUM
esutjss-226	87	2	of	of	ADP
esutjss-226	87	3	the	the	DET
esutjss-226	87	4	best	good	ADJ
esutjss-226	87	5	methods	method	NOUN
esutjss-226	87	6	for	for	ADP
esutjss-226	87	7	attracting	attract	VERB
esutjss-226	87	8	new	new	ADJ
esutjss-226	87	9	clients	client	NOUN
esutjss-226	87	10	,	,	PUNCT
esutjss-226	87	11	retaining	retain	VERB
esutjss-226	87	12	current	current	ADJ
esutjss-226	87	13	ones	one	NOUN
esutjss-226	87	14	,	,	PUNCT
esutjss-226	87	15	building	build	VERB
esutjss-226	87	16	brand	brand	NOUN
esutjss-226	87	17	awareness	awareness	NOUN
esutjss-226	87	18	,	,	PUNCT
esutjss-226	87	19	promoting	promote	VERB
esutjss-226	87	20	products	product	NOUN
esutjss-226	87	21	,	,	PUNCT
esutjss-226	87	22	sharing	share	VERB
esutjss-226	87	23	campaigns	campaign	NOUN
esutjss-226	87	24	,	,	PUNCT
esutjss-226	87	25	learning	learn	VERB
esutjss-226	87	26	more	more	ADJ
esutjss-226	87	27	about	about	ADP
esutjss-226	87	28	the	the	DET
esutjss-226	87	29	customers	customer	NOUN
esutjss-226	87	30	through	through	ADP
esutjss-226	87	31	forms	form	NOUN
esutjss-226	87	32	filled	fill	VERB
esutjss-226	87	33	out	out	ADP
esutjss-226	87	34	.	.	PUNCT
esutjss-226	88	1	even	even	ADV
esutjss-226	88	2	while	while	SCONJ
esutjss-226	88	3	more	more	ADJ
esutjss-226	88	4	than	than	ADP
esutjss-226	88	5	92	92	NUM
esutjss-226	88	6	%	%	NOUN
esutjss-226	88	7	of	of	ADP
esutjss-226	88	8	emails	email	NOUN
esutjss-226	88	9	were	be	AUX
esutjss-226	88	10	utilized	utilize	VERB
esutjss-226	88	11	for	for	ADP
esutjss-226	88	12	marketing	marketing	NOUN
esutjss-226	88	13	in	in	ADP
esutjss-226	88	14	2010	2010	NUM
esutjss-226	88	15	,	,	PUNCT
esutjss-226	88	16	social	social	ADJ
esutjss-226	88	17	networks	network	NOUN
esutjss-226	88	18	became	become	VERB
esutjss-226	88	19	more	more	ADV
esutjss-226	88	20	popular	popular	ADJ
esutjss-226	88	21	,	,	PUNCT
esutjss-226	88	22	direct	direct	ADJ
esutjss-226	88	23	messaging	messaging	NOUN
esutjss-226	88	24	programs	program	NOUN
esutjss-226	88	25	were	be	AUX
esutjss-226	88	26	used	use	VERB
esutjss-226	88	27	extensively	extensively	ADV
esutjss-226	88	28	and	and	CCONJ
esutjss-226	88	29	the	the	DET
esutjss-226	88	30	quantity	quantity	NOUN
esutjss-226	88	31	of	of	ADP
esutjss-226	88	32	unsolicited	unsolicited	ADJ
esutjss-226	88	33	messages	message	NOUN
esutjss-226	88	34	rose	rise	VERB
esutjss-226	88	35	(	(	PUNCT
esutjss-226	88	36	tucker	tucker	PROPN
esutjss-226	88	37	,	,	PUNCT
esutjss-226	88	38	2014	2014	NUM
esutjss-226	88	39	)	)	PUNCT
esutjss-226	88	40	.	.	PUNCT
esutjss-226	89	1	with	with	ADP
esutjss-226	89	2	the	the	DET
esutjss-226	89	3	advent	advent	NOUN
esutjss-226	89	4	of	of	ADP
esutjss-226	89	5	mobile	mobile	ADJ
esutjss-226	89	6	devices	device	NOUN
esutjss-226	89	7	,	,	PUNCT
esutjss-226	89	8	email	email	NOUN
esutjss-226	89	9	marketing	marketing	NOUN
esutjss-226	89	10	has	have	AUX
esutjss-226	89	11	once	once	ADV
esutjss-226	89	12	again	again	ADV
esutjss-226	89	13	become	become	VERB
esutjss-226	89	14	an	an	DET
esutjss-226	89	15	efficient	efficient	ADJ
esutjss-226	89	16	means	mean	NOUN
esutjss-226	89	17	of	of	ADP
esutjss-226	89	18	communication	communication	NOUN
esutjss-226	89	19	and	and	CCONJ
esutjss-226	89	20	advertisement	advertisement	NOUN
esutjss-226	89	21	.	.	PUNCT
esutjss-226	90	1	the	the	DET
esutjss-226	90	2	company	company	NOUN
esutjss-226	90	3	's	's	PART
esutjss-226	90	4	website	website	NOUN
esutjss-226	90	5	receives	receive	VERB
esutjss-226	90	6	more	more	ADJ
esutjss-226	90	7	clicks	click	NOUN
esutjss-226	90	8	when	when	SCONJ
esutjss-226	90	9	its	its	PRON
esutjss-226	90	10	customers	customer	NOUN
esutjss-226	90	11	receive	receive	VERB
esutjss-226	90	12	electronicsnewsletters	electronicsnewsletter	NOUN
esutjss-226	90	13	,	,	PUNCT
esutjss-226	90	14	campaigns	campaign	NOUN
esutjss-226	90	15	and	and	CCONJ
esutjss-226	90	16	email	email	NOUN
esutjss-226	90	17	incentives	incentive	NOUN
esutjss-226	90	18	.	.	PUNCT
esutjss-226	91	1	because	because	SCONJ
esutjss-226	91	2	customer	customer	NOUN
esutjss-226	91	3	information	information	NOUN
esutjss-226	91	4	is	be	AUX
esutjss-226	91	5	captured	capture	VERB
esutjss-226	91	6	,	,	PUNCT
esutjss-226	91	7	the	the	DET
esutjss-226	91	8	target	target	NOUN
esutjss-226	91	9	audience	audience	NOUN
esutjss-226	91	10	receives	receive	VERB
esutjss-226	91	11	the	the	DET
esutjss-226	91	12	appropriate	appropriate	ADJ
esutjss-226	91	13	message	message	NOUN
esutjss-226	91	14	at	at	ADP
esutjss-226	91	15	a	a	DET
esutjss-226	91	16	cheap	cheap	ADJ
esutjss-226	91	17	cost	cost	NOUN
esutjss-226	91	18	and	and	CCONJ
esutjss-226	91	19	feedback	feedback	NOUN
esutjss-226	91	20	is	be	AUX
esutjss-226	91	21	easily	easily	ADV
esutjss-226	91	22	monitored	monitor	VERB
esutjss-226	91	23	(	(	PUNCT
esutjss-226	91	24	karaağaoğlu	karaağaoğlu	PROPN
esutjss-226	91	25	&	&	CCONJ
esutjss-226	91	26	çiçek	çiçek	PROPN
esutjss-226	91	27	,	,	PUNCT
esutjss-226	91	28	2019	2019	NUM
esutjss-226	91	29	)	)	PUNCT
esutjss-226	91	30	.	.	PUNCT
esutjss-226	92	1	because	because	SCONJ
esutjss-226	92	2	the	the	DET
esutjss-226	92	3	single	single	ADJ
esutjss-226	92	4	click	click	NOUN
esutjss-226	92	5	rate	rate	NOUN
esutjss-226	92	6	on	on	ADP
esutjss-226	92	7	airline	airline	NOUN
esutjss-226	92	8	emails	email	NOUN
esutjss-226	92	9	is	be	AUX
esutjss-226	92	10	72	72	NUM
esutjss-226	92	11	%	%	NOUN
esutjss-226	92	12	greater	great	ADJ
esutjss-226	92	13	than	than	ADP
esutjss-226	92	14	that	that	PRON
esutjss-226	92	15	of	of	ADP
esutjss-226	92	16	other	other	ADJ
esutjss-226	92	17	emails	email	NOUN
esutjss-226	92	18	,	,	PUNCT
esutjss-226	92	19	they	they	PRON
esutjss-226	92	20	are	be	AUX
esutjss-226	92	21	a	a	DET
esutjss-226	92	22	very	very	ADV
esutjss-226	92	23	successful	successful	ADJ
esutjss-226	92	24	tool	tool	NOUN
esutjss-226	92	25	for	for	ADP
esutjss-226	92	26	building	build	VERB
esutjss-226	92	27	consumer	consumer	NOUN
esutjss-226	92	28	loyalty	loyalty	NOUN
esutjss-226	92	29	(	(	PUNCT
esutjss-226	92	30	polat	polat	NOUN
esutjss-226	92	31	,	,	PUNCT
esutjss-226	92	32	2022	2022	NUM
esutjss-226	92	33	)	)	PUNCT
esutjss-226	92	34	.	.	PUNCT
esutjss-226	93	1	using	use	VERB
esutjss-226	93	2	social	social	ADJ
esutjss-226	93	3	networks	network	NOUN
esutjss-226	93	4	,	,	PUNCT
esutjss-226	93	5	online	online	ADJ
esutjss-226	93	6	forums	forum	NOUN
esutjss-226	93	7	,	,	PUNCT
esutjss-226	93	8	blogs	blog	NOUN
esutjss-226	93	9	,	,	PUNCT
esutjss-226	93	10	wikis	wiki	NOUN
esutjss-226	93	11	and	and	CCONJ
esutjss-226	93	12	other	other	ADJ
esutjss-226	93	13	collaborative	collaborative	ADJ
esutjss-226	93	14	media	medium	NOUN
esutjss-226	93	15	for	for	ADP
esutjss-226	93	16	sales	sale	NOUN
esutjss-226	93	17	,	,	PUNCT
esutjss-226	93	18	marketing	marketing	NOUN
esutjss-226	93	19	,	,	PUNCT
esutjss-226	93	20	and	and	CCONJ
esutjss-226	93	21	customer	customer	NOUN
esutjss-226	93	22	support	support	NOUN
esutjss-226	93	23	is	be	AUX
esutjss-226	93	24	known	know	VERB
esutjss-226	93	25	as	as	ADP
esutjss-226	93	26	social	social	ADJ
esutjss-226	93	27	media	medium	NOUN
esutjss-226	93	28	marketing	marketing	NOUN
esutjss-226	93	29	(	(	PUNCT
esutjss-226	93	30	alashe	alashe	PROPN
esutjss-226	93	31	,	,	PUNCT
esutjss-226	93	32	2021	2021	NUM
esutjss-226	93	33	)	)	PUNCT
esutjss-226	93	34	.	.	PUNCT
esutjss-226	94	1	businesses	business	NOUN
esutjss-226	94	2	can	can	AUX
esutjss-226	94	3	use	use	VERB
esutjss-226	94	4	additional	additional	ADJ
esutjss-226	94	5	media	medium	NOUN
esutjss-226	94	6	,	,	PUNCT
esutjss-226	94	7	such	such	ADJ
esutjss-226	94	8	as	as	ADP
esutjss-226	94	9	facebook	facebook	PROPN
esutjss-226	94	10	,	,	PUNCT
esutjss-226	94	11	instagram	instagram	PROPN
esutjss-226	94	12	,	,	PUNCT
esutjss-226	94	13	youtube	youtube	NOUN
esutjss-226	94	14	,	,	PUNCT
esutjss-226	94	15	twitter	twitter	NOUN
esutjss-226	94	16	,	,	PUNCT
esutjss-226	94	17	linkedin	linkedin	NOUN
esutjss-226	94	18	and	and	CCONJ
esutjss-226	94	19	flickr	flickr	PROPN
esutjss-226	94	20	to	to	PART
esutjss-226	94	21	communicate	communicate	VERB
esutjss-226	94	22	with	with	ADP
esutjss-226	94	23	their	their	PRON
esutjss-226	94	24	customers	customer	NOUN
esutjss-226	94	25	more	more	ADV
esutjss-226	94	26	effectively	effectively	ADV
esutjss-226	94	27	,	,	PUNCT
esutjss-226	94	28	claimed	claim	VERB
esutjss-226	94	29	kumar	kumar	PROPN
esutjss-226	94	30	and	and	CCONJ
esutjss-226	94	31	singh	singh	PROPN
esutjss-226	94	32	(	(	PUNCT
esutjss-226	94	33	2020	2020	NUM
esutjss-226	94	34	)	)	PUNCT
esutjss-226	94	35	.	.	PUNCT
esutjss-226	95	1	today	today	NOUN
esutjss-226	95	2	,	,	PUNCT
esutjss-226	95	3	the	the	DET
esutjss-226	95	4	presence	presence	NOUN
esutjss-226	95	5	of	of	ADP
esutjss-226	95	6	a	a	DET
esutjss-226	95	7	company	company	NOUN
esutjss-226	95	8	in	in	ADP
esutjss-226	95	9	social	social	ADJ
esutjss-226	95	10	media	medium	NOUN
esutjss-226	95	11	is	be	AUX
esutjss-226	95	12	a	a	DET
esutjss-226	95	13	necessary	necessary	ADJ
esutjss-226	95	14	channel	channel	NOUN
esutjss-226	95	15	for	for	ADP
esutjss-226	95	16	the	the	DET
esutjss-226	95	17	company	company	NOUN
esutjss-226	95	18	's	's	PART
esutjss-226	95	19	promotion	promotion	NOUN
esutjss-226	95	20	,	,	PUNCT
esutjss-226	95	21	information	information	NOUN
esutjss-226	95	22	transmission	transmission	NOUN
esutjss-226	95	23	and	and	CCONJ
esutjss-226	95	24	interaction	interaction	NOUN
esutjss-226	95	25	with	with	ADP
esutjss-226	95	26	the	the	DET
esutjss-226	95	27	customer	customer	NOUN
esutjss-226	95	28	.	.	PUNCT
esutjss-226	96	1	in	in	ADP
esutjss-226	96	2	the	the	DET
esutjss-226	96	3	airline	airline	NOUN
esutjss-226	96	4	sector	sector	NOUN
esutjss-226	96	5	,	,	PUNCT
esutjss-226	96	6	a	a	DET
esutjss-226	96	7	new	new	ADJ
esutjss-226	96	8	concept	concept	NOUN
esutjss-226	96	9	called	call	VERB
esutjss-226	96	10	“	"	PUNCT
esutjss-226	96	11	social	social	ADJ
esutjss-226	96	12	seating	seating	NOUN
esutjss-226	96	13	”	"	PUNCT
esutjss-226	96	14	developed	develop	VERB
esutjss-226	96	15	by	by	ADP
esutjss-226	96	16	(	(	PUNCT
esutjss-226	96	17	karaağaoğlu	karaağaoğlu	PROPN
esutjss-226	96	18	&	&	CCONJ
esutjss-226	96	19	çiçek	çiçek	PROPN
esutjss-226	96	20	,	,	PUNCT
esutjss-226	96	21	2019	2019	NUM
esutjss-226	96	22	)	)	PUNCT
esutjss-226	96	23	.	.	PUNCT
esutjss-226	97	1	airline	airline	NOUN
esutjss-226	97	2	companies	company	NOUN
esutjss-226	97	3	can	can	AUX
esutjss-226	97	4	now	now	ADV
esutjss-226	97	5	free	free	VERB
esutjss-226	97	6	their	their	PRON
esutjss-226	97	7	customers	customer	NOUN
esutjss-226	97	8	to	to	PART
esutjss-226	97	9	choose	choose	VERB
esutjss-226	97	10	their	their	PRON
esutjss-226	97	11	companions	companion	NOUN
esutjss-226	97	12	who	who	PRON
esutjss-226	97	13	share	share	VERB
esutjss-226	97	14	social	social	ADJ
esutjss-226	97	15	media	medium	NOUN
esutjss-226	97	16	profiles	profile	NOUN
esutjss-226	97	17	.	.	PUNCT
esutjss-226	98	1	these	these	DET
esutjss-226	98	2	social	social	ADJ
esutjss-226	98	3	networks	network	NOUN
esutjss-226	98	4	are	be	AUX
esutjss-226	98	5	welcomed	welcome	VERB
esutjss-226	98	6	intensely	intensely	ADV
esutjss-226	98	7	for	for	ADP
esutjss-226	98	8	those	those	PRON
esutjss-226	98	9	who	who	PRON
esutjss-226	98	10	want	want	VERB
esutjss-226	98	11	to	to	PART
esutjss-226	98	12	experience	experience	VERB
esutjss-226	98	13	this	this	DET
esutjss-226	98	14	preference	preference	NOUN
esutjss-226	98	15	in	in	ADP
esutjss-226	98	16	the	the	DET
esutjss-226	98	17	airline	airline	NOUN
esutjss-226	98	18	sector	sector	NOUN
esutjss-226	98	19	,	,	PUNCT
esutjss-226	98	20	but	but	CCONJ
esutjss-226	98	21	also	also	ADV
esutjss-226	98	22	bring	bring	VERB
esutjss-226	98	23	the	the	DET
esutjss-226	98	24	risks	risk	NOUN
esutjss-226	98	25	of	of	ADP
esutjss-226	98	26	discrimination	discrimination	NOUN
esutjss-226	98	27	on	on	ADP
esutjss-226	98	28	issues	issue	NOUN
esutjss-226	98	29	such	such	ADJ
esutjss-226	98	30	as	as	ADP
esutjss-226	98	31	race	race	NOUN
esutjss-226	98	32	and	and	CCONJ
esutjss-226	98	33	gender	gender	NOUN
esutjss-226	98	34	in	in	ADP
esutjss-226	98	35	terms	term	NOUN
esutjss-226	98	36	of	of	ADP
esutjss-226	98	37	the	the	DET
esutjss-226	98	38	social	social	ADJ
esutjss-226	98	39	seating	seating	NOUN
esutjss-226	98	40	concept	concept	NOUN
esutjss-226	98	41	.	.	PUNCT
esutjss-226	99	1	the	the	DET
esutjss-226	99	2	website	website	NOUN
esutjss-226	99	3	,	,	PUNCT
esutjss-226	99	4	which	which	PRON
esutjss-226	99	5	is	be	AUX
esutjss-226	99	6	now	now	ADV
esutjss-226	99	7	used	use	VERB
esutjss-226	99	8	as	as	ADP
esutjss-226	99	9	an	an	DET
esutjss-226	99	10	active	active	ADJ
esutjss-226	99	11	business	business	NOUN
esutjss-226	99	12	tool	tool	NOUN
esutjss-226	99	13	,	,	PUNCT
esutjss-226	99	14	is	be	AUX
esutjss-226	99	15	seen	see	VERB
esutjss-226	99	16	as	as	ADP
esutjss-226	99	17	an	an	DET
esutjss-226	99	18	open	open	ADJ
esutjss-226	99	19	store	store	NOUN
esutjss-226	99	20	that	that	PRON
esutjss-226	99	21	works	work	VERB
esutjss-226	99	22	effectively	effectively	ADV
esutjss-226	99	23	.	.	PUNCT
esutjss-226	100	1	it	it	PRON
esutjss-226	100	2	is	be	AUX
esutjss-226	100	3	a	a	DET
esutjss-226	100	4	platform	platform	NOUN
esutjss-226	100	5	designed	design	VERB
esutjss-226	100	6	to	to	PART
esutjss-226	100	7	make	make	VERB
esutjss-226	100	8	advertising	advertising	NOUN
esutjss-226	100	9	and	and	CCONJ
esutjss-226	100	10	marketing	marketing	NOUN
esutjss-226	100	11	of	of	ADP
esutjss-226	100	12	companies	company	NOUN
esutjss-226	100	13	.	.	PUNCT
esutjss-226	101	1	having	have	VERB
esutjss-226	101	2	an	an	DET
esutjss-226	101	3	easy	easy	ADJ
esutjss-226	101	4	to	to	PART
esutjss-226	101	5	use	use	VERB
esutjss-226	101	6	website	website	NOUN
esutjss-226	101	7	,	,	PUNCT
esutjss-226	101	8	understandable	understandable	ADJ
esutjss-226	101	9	menus	menu	NOUN
esutjss-226	101	10	,	,	PUNCT
esutjss-226	101	11	effective	effective	ADJ
esutjss-226	101	12	design	design	NOUN
esutjss-226	101	13	,	,	PUNCT
esutjss-226	101	14	constantly	constantly	ADV
esutjss-226	101	15	updated	update	VERB
esutjss-226	101	16	and	and	CCONJ
esutjss-226	101	17	satisfying	satisfy	VERB
esutjss-226	101	18	content	content	NOUN
esutjss-226	101	19	,	,	PUNCT
esutjss-226	101	20	easy	easy	NOUN
esutjss-226	101	21	-	-	PUNCT
esutjss-226	101	22	to	to	ADP
esutjss-226	101	23	-	-	PUNCT
esutjss-226	101	24	download	download	NOUN
esutjss-226	101	25	sites	site	NOUN
esutjss-226	101	26	such	such	ADJ
esutjss-226	101	27	as	as	ADP
esutjss-226	101	28	an	an	DET
esutjss-226	101	29	effective	effective	ADJ
esutjss-226	101	30	web	web	NOUN
esutjss-226	101	31	page	page	NOUN
esutjss-226	101	32	marketing	marketing	NOUN
esutjss-226	101	33	issues	issue	NOUN
esutjss-226	101	34	are	be	AUX
esutjss-226	101	35	important	important	ADJ
esutjss-226	101	36	for	for	ADP
esutjss-226	101	37	customers	customer	NOUN
esutjss-226	101	38	’	'	PUNCT
esutjss-226	101	39	preferences	preference	NOUN
esutjss-226	101	40	.	.	PUNCT
esutjss-226	102	1	the	the	DET
esutjss-226	102	2	quality	quality	NOUN
esutjss-226	102	3	of	of	ADP
esutjss-226	102	4	the	the	DET
esutjss-226	102	5	products	product	NOUN
esutjss-226	102	6	and	and	CCONJ
esutjss-226	102	7	services	service	NOUN
esutjss-226	102	8	provided	provide	VERB
esutjss-226	102	9	on	on	ADP
esutjss-226	102	10	the	the	DET
esutjss-226	102	11	website	website	NOUN
esutjss-226	102	12	and	and	CCONJ
esutjss-226	102	13	the	the	DET
esutjss-226	102	14	convergence	convergence	NOUN
esutjss-226	102	15	with	with	ADP
esutjss-226	102	16	the	the	DET
esutjss-226	102	17	target	target	NOUN
esutjss-226	102	18	audience	audience	NOUN
esutjss-226	102	19	are	be	AUX
esutjss-226	102	20	also	also	ADV
esutjss-226	102	21	important	important	ADJ
esutjss-226	102	22	points	point	NOUN
esutjss-226	102	23	for	for	ADP
esutjss-226	102	24	easy	easy	ADJ
esutjss-226	102	25	communication	communication	NOUN
esutjss-226	102	26	and	and	CCONJ
esutjss-226	102	27	interactive	interactive	ADJ
esutjss-226	102	28	web	web	NOUN
esutjss-226	102	29	site	site	NOUN
esutjss-226	102	30	marketing	marketing	NOUN
esutjss-226	102	31	(	(	PUNCT
esutjss-226	102	32	alashe	alashe	PROPN
esutjss-226	102	33	,	,	PUNCT
esutjss-226	102	34	2021	2021	NUM
esutjss-226	102	35	)	)	PUNCT
esutjss-226	102	36	.	.	PUNCT
esutjss-226	103	1	online	online	ADJ
esutjss-226	103	2	reservations	reservation	NOUN
esutjss-226	103	3	and	and	CCONJ
esutjss-226	103	4	ticket	ticket	NOUN
esutjss-226	103	5	purchases	purchase	NOUN
esutjss-226	103	6	are	be	AUX
esutjss-226	103	7	another	another	DET
esutjss-226	103	8	method	method	NOUN
esutjss-226	103	9	that	that	SCONJ
esutjss-226	103	10	airline	airline	NOUN
esutjss-226	103	11	companies	company	NOUN
esutjss-226	103	12	communicate	communicate	VERB
esutjss-226	103	13	with	with	ADP
esutjss-226	103	14	their	their	PRON
esutjss-226	103	15	clientele	clientele	NOUN
esutjss-226	103	16	(	(	PUNCT
esutjss-226	103	17	bawa	bawa	PROPN
esutjss-226	103	18	et	et	PROPN
esutjss-226	103	19	al	al	PROPN
esutjss-226	103	20	.	.	PROPN
esutjss-226	103	21	,	,	PUNCT
esutjss-226	103	22	2018	2018	NUM
esutjss-226	103	23	)	)	PUNCT
esutjss-226	103	24	.	.	PUNCT
esutjss-226	104	1	these	these	DET
esutjss-226	104	2	procedures	procedure	NOUN
esutjss-226	104	3	not	not	PART
esutjss-226	104	4	only	only	ADV
esutjss-226	104	5	enhance	enhance	VERB
esutjss-226	104	6	the	the	DET
esutjss-226	104	7	403	403	NUM
esutjss-226	104	8	client	client	NOUN
esutjss-226	104	9	experience	experience	NOUN
esutjss-226	104	10	but	but	CCONJ
esutjss-226	104	11	also	also	ADV
esutjss-226	104	12	give	give	VERB
esutjss-226	104	13	the	the	DET
esutjss-226	104	14	business	business	NOUN
esutjss-226	104	15	access	access	NOUN
esutjss-226	104	16	to	to	ADP
esutjss-226	104	17	a	a	DET
esutjss-226	104	18	sizable	sizable	ADJ
esutjss-226	104	19	customer	customer	NOUN
esutjss-226	104	20	database	database	NOUN
esutjss-226	104	21	that	that	PRON
esutjss-226	104	22	contains	contain	VERB
esutjss-226	104	23	data	datum	NOUN
esutjss-226	104	24	for	for	ADP
esutjss-226	104	25	upcoming	upcoming	ADJ
esutjss-226	104	26	marketing	marketing	NOUN
esutjss-226	104	27	initiatives	initiative	NOUN
esutjss-226	104	28	.	.	PUNCT
esutjss-226	105	1	mobile	mobile	ADJ
esutjss-226	105	2	advertising	advertising	NOUN
esutjss-226	105	3	,	,	PUNCT
esutjss-226	105	4	which	which	PRON
esutjss-226	105	5	encompasses	encompass	VERB
esutjss-226	105	6	marketing	marketing	NOUN
esutjss-226	105	7	initiatives	initiative	NOUN
esutjss-226	105	8	to	to	PART
esutjss-226	105	9	reach	reach	VERB
esutjss-226	105	10	consumers	consumer	NOUN
esutjss-226	105	11	through	through	ADP
esutjss-226	105	12	mobile	mobile	ADJ
esutjss-226	105	13	networks	network	NOUN
esutjss-226	105	14	(	(	PUNCT
esutjss-226	105	15	smartphones	smartphone	NOUN
esutjss-226	105	16	,	,	PUNCT
esutjss-226	105	17	personal	personal	ADJ
esutjss-226	105	18	digital	digital	ADJ
esutjss-226	105	19	assistants	assistant	NOUN
esutjss-226	105	20	,	,	PUNCT
esutjss-226	105	21	etc	etc	X
esutjss-226	105	22	.	.	X
esutjss-226	105	23	)	)	PUNCT
esutjss-226	105	24	via	via	ADP
esutjss-226	105	25	a	a	DET
esutjss-226	105	26	non	non	ADJ
esutjss-226	105	27	-	-	ADJ
esutjss-226	105	28	fixed	fixed	ADJ
esutjss-226	105	29	network	network	NOUN
esutjss-226	105	30	,	,	PUNCT
esutjss-226	105	31	is	be	AUX
esutjss-226	105	32	characterized	characterize	VERB
esutjss-226	105	33	as	as	ADP
esutjss-226	105	34	an	an	DET
esutjss-226	105	35	excessive	excessive	ADJ
esutjss-226	105	36	and	and	CCONJ
esutjss-226	105	37	frequent	frequent	ADJ
esutjss-226	105	38	simultaneous	simultaneous	ADJ
esutjss-226	105	39	interaction	interaction	NOUN
esutjss-226	105	40	that	that	PRON
esutjss-226	105	41	exhibits	exhibit	VERB
esutjss-226	105	42	features	feature	NOUN
esutjss-226	105	43	like	like	ADP
esutjss-226	105	44	user	user	NOUN
esutjss-226	105	45	control	control	NOUN
esutjss-226	105	46	,	,	PUNCT
esutjss-226	105	47	concurrency	concurrency	NOUN
esutjss-226	105	48	management	management	NOUN
esutjss-226	105	49	,	,	PUNCT
esutjss-226	105	50	connectivity	connectivity	NOUN
esutjss-226	105	51	,	,	PUNCT
esutjss-226	105	52	game	game	NOUN
esutjss-226	105	53	play	play	NOUN
esutjss-226	105	54	and	and	CCONJ
esutjss-226	105	55	two	two	NUM
esutjss-226	105	56	-	-	PUNCT
esutjss-226	105	57	way	way	NOUN
esutjss-226	105	58	communication	communication	NOUN
esutjss-226	105	59	.	.	PUNCT
esutjss-226	106	1	today	today	NOUN
esutjss-226	106	2	's	's	PART
esutjss-226	106	3	advertising	advertising	NOUN
esutjss-226	106	4	world	world	NOUN
esutjss-226	106	5	relies	rely	VERB
esutjss-226	106	6	heavily	heavily	ADV
esutjss-226	106	7	on	on	ADP
esutjss-226	106	8	mobile	mobile	ADJ
esutjss-226	106	9	applications	application	NOUN
esutjss-226	106	10	,	,	PUNCT
esutjss-226	106	11	which	which	PRON
esutjss-226	106	12	are	be	AUX
esutjss-226	106	13	primarily	primarily	ADV
esutjss-226	106	14	utilized	utilize	VERB
esutjss-226	106	15	on	on	ADP
esutjss-226	106	16	mobile	mobile	ADJ
esutjss-226	106	17	phones	phone	NOUN
esutjss-226	106	18	.	.	PUNCT
esutjss-226	107	1	this	this	PRON
esutjss-226	107	2	is	be	AUX
esutjss-226	107	3	because	because	SCONJ
esutjss-226	107	4	they	they	PRON
esutjss-226	107	5	facilitate	facilitate	VERB
esutjss-226	107	6	direct	direct	ADJ
esutjss-226	107	7	communication	communication	NOUN
esutjss-226	107	8	between	between	ADP
esutjss-226	107	9	marketing	marketing	NOUN
esutjss-226	107	10	managers	manager	NOUN
esutjss-226	107	11	and	and	CCONJ
esutjss-226	107	12	customers	customer	NOUN
esutjss-226	107	13	(	(	PUNCT
esutjss-226	107	14	jayaram	jayaram	PROPN
esutjss-226	107	15	et	et	PROPN
esutjss-226	107	16	al	al	PROPN
esutjss-226	107	17	.	.	PROPN
esutjss-226	107	18	,	,	PUNCT
esutjss-226	107	19	2015	2015	NUM
esutjss-226	107	20	)	)	PUNCT
esutjss-226	107	21	.	.	PUNCT
esutjss-226	108	1	the	the	DET
esutjss-226	108	2	primary	primary	ADJ
esutjss-226	108	3	form	form	NOUN
esutjss-226	108	4	of	of	ADP
esutjss-226	108	5	mobile	mobile	ADJ
esutjss-226	108	6	marketing	marketing	NOUN
esutjss-226	108	7	is	be	AUX
esutjss-226	108	8	mobile	mobile	ADJ
esutjss-226	108	9	phone	phone	NOUN
esutjss-226	108	10	applications	application	NOUN
esutjss-226	108	11	,	,	PUNCT
esutjss-226	108	12	which	which	PRON
esutjss-226	108	13	are	be	AUX
esutjss-226	108	14	observed	observe	VERB
esutjss-226	108	15	to	to	PART
esutjss-226	108	16	increase	increase	VERB
esutjss-226	108	17	customer	customer	NOUN
esutjss-226	108	18	loyalty	loyalty	NOUN
esutjss-226	108	19	by	by	ADP
esutjss-226	108	20	making	make	VERB
esutjss-226	108	21	transactions	transaction	NOUN
esutjss-226	108	22	like	like	ADP
esutjss-226	108	23	booking	booking	NOUN
esutjss-226	108	24	,	,	PUNCT
esutjss-226	108	25	online	online	ADJ
esutjss-226	108	26	check	check	NOUN
esutjss-226	108	27	-	-	PUNCT
esutjss-226	108	28	in	in	NOUN
esutjss-226	108	29	and	and	CCONJ
esutjss-226	108	30	ticket	ticket	NOUN
esutjss-226	108	31	searching	search	VERB
esutjss-226	108	32	more	more	ADJ
esutjss-226	108	33	user	user	NOUN
esutjss-226	108	34	-	-	PUNCT
esutjss-226	108	35	friendly	friendly	ADJ
esutjss-226	108	36	and	and	CCONJ
esutjss-226	108	37	quick	quick	ADJ
esutjss-226	108	38	(	(	PUNCT
esutjss-226	108	39	karaağaoğlu	karaağaoğlu	PROPN
esutjss-226	108	40	&	&	CCONJ
esutjss-226	108	41	çiçek	çiçek	PROPN
esutjss-226	108	42	,	,	PUNCT
esutjss-226	108	43	2019	2019	NUM
esutjss-226	108	44	)	)	PUNCT
esutjss-226	108	45	.	.	PUNCT
esutjss-226	109	1	numerous	numerous	ADJ
esutjss-226	109	2	airline	airline	NOUN
esutjss-226	109	3	firms	firm	NOUN
esutjss-226	109	4	face	face	VERB
esutjss-226	109	5	harsh	harsh	ADJ
esutjss-226	109	6	criticism	criticism	NOUN
esutjss-226	109	7	about	about	ADP
esutjss-226	109	8	their	their	PRON
esutjss-226	109	9	use	use	NOUN
esutjss-226	109	10	of	of	ADP
esutjss-226	109	11	stored	store	VERB
esutjss-226	109	12	passenger	passenger	NOUN
esutjss-226	109	13	information	information	NOUN
esutjss-226	109	14	.	.	PUNCT
esutjss-226	110	1	the	the	DET
esutjss-226	110	2	airlines	airline	NOUN
esutjss-226	110	3	want	want	VERB
esutjss-226	110	4	to	to	PART
esutjss-226	110	5	provide	provide	VERB
esutjss-226	110	6	you	you	PRON
esutjss-226	110	7	a	a	DET
esutjss-226	110	8	better	well	ADJ
esutjss-226	110	9	experience	experience	NOUN
esutjss-226	110	10	.	.	PUNCT
esutjss-226	111	1	it	it	PRON
esutjss-226	111	2	's	be	AUX
esutjss-226	111	3	possible	possible	ADJ
esutjss-226	111	4	that	that	SCONJ
esutjss-226	111	5	the	the	DET
esutjss-226	111	6	flight	flight	NOUN
esutjss-226	111	7	attendants	attendant	NOUN
esutjss-226	111	8	'	'	PART
esutjss-226	111	9	knowledge	knowledge	NOUN
esutjss-226	111	10	of	of	ADP
esutjss-226	111	11	the	the	DET
esutjss-226	111	12	passengers	passenger	NOUN
esutjss-226	111	13	'	'	PART
esutjss-226	111	14	nationality	nationality	NOUN
esutjss-226	111	15	,	,	PUNCT
esutjss-226	111	16	allergies	allergy	NOUN
esutjss-226	111	17	,	,	PUNCT
esutjss-226	111	18	and	and	CCONJ
esutjss-226	111	19	other	other	ADJ
esutjss-226	111	20	details	detail	NOUN
esutjss-226	111	21	is	be	AUX
esutjss-226	111	22	limited	limit	VERB
esutjss-226	111	23	to	to	ADP
esutjss-226	111	24	the	the	DET
esutjss-226	111	25	food	food	NOUN
esutjss-226	111	26	service	service	NOUN
esutjss-226	111	27	industry	industry	NOUN
esutjss-226	111	28	.	.	PUNCT
esutjss-226	112	1	one	one	PRON
esutjss-226	112	2	may	may	AUX
esutjss-226	112	3	argue	argue	VERB
esutjss-226	112	4	that	that	SCONJ
esutjss-226	112	5	product	product	NOUN
esutjss-226	112	6	pricing	pricing	NOUN
esutjss-226	112	7	methods	method	NOUN
esutjss-226	112	8	are	be	AUX
esutjss-226	112	9	influenced	influence	VERB
esutjss-226	112	10	by	by	ADP
esutjss-226	112	11	digital	digital	ADJ
esutjss-226	112	12	initiatives	initiative	NOUN
esutjss-226	112	13	.	.	PUNCT
esutjss-226	113	1	it	it	PRON
esutjss-226	113	2	makes	make	VERB
esutjss-226	113	3	sense	sense	NOUN
esutjss-226	113	4	that	that	SCONJ
esutjss-226	113	5	airlines	airline	NOUN
esutjss-226	113	6	that	that	PRON
esutjss-226	113	7	efficiently	efficiently	ADV
esutjss-226	113	8	employ	employ	VERB
esutjss-226	113	9	digital	digital	ADJ
esutjss-226	113	10	marketing	marketing	NOUN
esutjss-226	113	11	would	would	AUX
esutjss-226	113	12	be	be	AUX
esutjss-226	113	13	one	one	NUM
esutjss-226	113	14	step	step	NOUN
esutjss-226	113	15	ahead	ahead	ADV
esutjss-226	113	16	of	of	ADP
esutjss-226	113	17	the	the	DET
esutjss-226	113	18	competition	competition	NOUN
esutjss-226	113	19	given	give	VERB
esutjss-226	113	20	the	the	DET
esutjss-226	113	21	abundance	abundance	NOUN
esutjss-226	113	22	of	of	ADP
esutjss-226	113	23	busy	busy	ADJ
esutjss-226	113	24	routes	route	NOUN
esutjss-226	113	25	,	,	PUNCT
esutjss-226	113	26	consumer	consumer	NOUN
esutjss-226	113	27	payment	payment	NOUN
esutjss-226	113	28	habits	habit	NOUN
esutjss-226	113	29	,	,	PUNCT
esutjss-226	113	30	season	season	NOUN
esutjss-226	113	31	status	status	NOUN
esutjss-226	113	32	and	and	CCONJ
esutjss-226	113	33	other	other	ADJ
esutjss-226	113	34	variables	variable	NOUN
esutjss-226	113	35	influencing	influence	VERB
esutjss-226	113	36	ticket	ticket	NOUN
esutjss-226	113	37	costs	cost	NOUN
esutjss-226	113	38	.	.	PUNCT
esutjss-226	114	1	methodology	methodology	NOUN
esutjss-226	114	2	the	the	DET
esutjss-226	114	3	study	study	NOUN
esutjss-226	114	4	employed	employ	VERB
esutjss-226	114	5	ex	ex	NOUN
esutjss-226	114	6	-	-	ADJ
esutjss-226	114	7	post	post	ADJ
esutjss-226	114	8	facto	facto	X
esutjss-226	114	9	research	research	NOUN
esutjss-226	114	10	design	design	NOUN
esutjss-226	114	11	to	to	PART
esutjss-226	114	12	analyze	analyze	VERB
esutjss-226	114	13	the	the	DET
esutjss-226	114	14	impact	impact	NOUN
esutjss-226	114	15	of	of	ADP
esutjss-226	114	16	digital	digital	ADJ
esutjss-226	114	17	marketing	marketing	NOUN
esutjss-226	114	18	on	on	ADP
esutjss-226	114	19	aviation	aviation	NOUN
esutjss-226	114	20	businesses	business	NOUN
esutjss-226	114	21	which	which	PRON
esutjss-226	114	22	will	will	AUX
esutjss-226	114	23	in	in	ADP
esutjss-226	114	24	turn	turn	NOUN
esutjss-226	114	25	lead	lead	VERB
esutjss-226	114	26	to	to	ADP
esutjss-226	114	27	economic	economic	ADJ
esutjss-226	114	28	growth	growth	NOUN
esutjss-226	114	29	in	in	ADP
esutjss-226	114	30	nigeria	nigeria	PROPN
esutjss-226	114	31	.	.	PUNCT
esutjss-226	115	1	data	datum	NOUN
esutjss-226	115	2	for	for	ADP
esutjss-226	115	3	the	the	DET
esutjss-226	115	4	study	study	NOUN
esutjss-226	115	5	were	be	AUX
esutjss-226	115	6	sourced	source	VERB
esutjss-226	115	7	from	from	ADP
esutjss-226	115	8	nigeria	nigeria	PROPN
esutjss-226	115	9	civil	civil	ADJ
esutjss-226	115	10	aviation	aviation	NOUN
esutjss-226	115	11	authority	authority	NOUN
esutjss-226	115	12	(	(	PUNCT
esutjss-226	115	13	ncaa	ncaa	PROPN
esutjss-226	115	14	)	)	PUNCT
esutjss-226	115	15	.	.	PUNCT
esutjss-226	116	1	the	the	DET
esutjss-226	116	2	period	period	NOUN
esutjss-226	116	3	of	of	ADP
esutjss-226	116	4	data	datum	NOUN
esutjss-226	116	5	collected	collect	VERB
esutjss-226	116	6	covered	cover	VERB
esutjss-226	116	7	for	for	ADP
esutjss-226	116	8	twenty	twenty	NUM
esutjss-226	116	9	-	-	PUNCT
esutjss-226	116	10	three	three	NUM
esutjss-226	116	11	years	year	NOUN
esutjss-226	116	12	from	from	ADP
esutjss-226	116	13	2000	2000	NUM
esutjss-226	116	14	to	to	ADP
esutjss-226	116	15	2023	2023	NUM
esutjss-226	116	16	.	.	PUNCT
esutjss-226	117	1	the	the	DET
esutjss-226	117	2	exogenous	exogenous	ADJ
esutjss-226	117	3	variables	variable	NOUN
esutjss-226	117	4	for	for	ADP
esutjss-226	117	5	the	the	DET
esutjss-226	117	6	study	study	NOUN
esutjss-226	117	7	were	be	AUX
esutjss-226	117	8	electronic	electronic	ADJ
esutjss-226	117	9	ticketing	ticketing	NOUN
esutjss-226	117	10	(	(	PUNCT
esutjss-226	117	11	et	et	NOUN
esutjss-226	117	12	)	)	PUNCT
esutjss-226	117	13	,	,	PUNCT
esutjss-226	117	14	return	return	VERB
esutjss-226	117	15	on	on	ADP
esutjss-226	117	16	investment	investment	NOUN
esutjss-226	117	17	(	(	PUNCT
esutjss-226	117	18	roi	roi	NOUN
esutjss-226	117	19	)	)	PUNCT
esutjss-226	117	20	,	,	PUNCT
esutjss-226	117	21	website	website	NOUN
esutjss-226	117	22	trafficking	trafficking	NOUN
esutjss-226	117	23	(	(	PUNCT
esutjss-226	117	24	wt	wt	NOUN
esutjss-226	117	25	)	)	PUNCT
esutjss-226	117	26	,	,	PUNCT
esutjss-226	117	27	customer	customer	NOUN
esutjss-226	117	28	retention	retention	NOUN
esutjss-226	117	29	rate	rate	NOUN
esutjss-226	117	30	(	(	PUNCT
esutjss-226	117	31	crr	crr	PROPN
esutjss-226	117	32	)	)	PUNCT
esutjss-226	117	33	,	,	PUNCT
esutjss-226	117	34	email	email	NOUN
esutjss-226	117	35	marketing	marketing	NOUN
esutjss-226	117	36	metrics	metric	NOUN
esutjss-226	117	37	(	(	PUNCT
esutjss-226	117	38	em	em	PRON
esutjss-226	117	39	)	)	PUNCT
esutjss-226	117	40	,	,	PUNCT
esutjss-226	117	41	social	social	ADJ
esutjss-226	117	42	media	medium	NOUN
esutjss-226	117	43	reach	reach	VERB
esutjss-226	117	44	(	(	PUNCT
esutjss-226	117	45	smr	smr	NOUN
esutjss-226	117	46	)	)	PUNCT
esutjss-226	117	47	,	,	PUNCT
esutjss-226	117	48	and	and	CCONJ
esutjss-226	117	49	advert	advert	ADJ
esutjss-226	117	50	performance	performance	NOUN
esutjss-226	117	51	(	(	PUNCT
esutjss-226	117	52	ad	ad	NOUN
esutjss-226	117	53	)	)	PUNCT
esutjss-226	117	54	.	.	PUNCT
esutjss-226	118	1	the	the	DET
esutjss-226	118	2	endogenous	endogenous	ADJ
esutjss-226	118	3	variable	variable	NOUN
esutjss-226	118	4	,	,	PUNCT
esutjss-226	118	5	aviation	aviation	NOUN
esutjss-226	118	6	businesses	business	NOUN
esutjss-226	118	7	(	(	PUNCT
esutjss-226	118	8	abu	abu	PROPN
esutjss-226	118	9	)	)	PUNCT
esutjss-226	118	10	was	be	AUX
esutjss-226	118	11	used	use	VERB
esutjss-226	118	12	to	to	PART
esutjss-226	118	13	test	test	VERB
esutjss-226	118	14	each	each	PRON
esutjss-226	118	15	of	of	ADP
esutjss-226	118	16	the	the	DET
esutjss-226	118	17	independent	independent	ADJ
esutjss-226	118	18	variables	variable	NOUN
esutjss-226	118	19	to	to	PART
esutjss-226	118	20	ascertain	ascertain	VERB
esutjss-226	118	21	their	their	PRON
esutjss-226	118	22	effects	effect	NOUN
esutjss-226	118	23	.	.	PUNCT
esutjss-226	119	1	the	the	DET
esutjss-226	119	2	model	model	NOUN
esutjss-226	119	3	for	for	ADP
esutjss-226	119	4	this	this	DET
esutjss-226	119	5	study	study	NOUN
esutjss-226	119	6	is	be	AUX
esutjss-226	119	7	a	a	DET
esutjss-226	119	8	prototype	prototype	NOUN
esutjss-226	119	9	of	of	ADP
esutjss-226	119	10	early	early	ADJ
esutjss-226	119	11	version	version	NOUN
esutjss-226	119	12	of	of	ADP
esutjss-226	119	13	moore	moore	PROPN
esutjss-226	119	14	(	(	PUNCT
esutjss-226	119	15	2012	2012	NUM
esutjss-226	119	16	)	)	PUNCT
esutjss-226	119	17	and	and	CCONJ
esutjss-226	119	18	others	other	NOUN
esutjss-226	119	19	to	to	PART
esutjss-226	119	20	look	look	VERB
esutjss-226	119	21	at	at	ADP
esutjss-226	119	22	how	how	SCONJ
esutjss-226	119	23	digital	digital	ADJ
esutjss-226	119	24	marketing	marketing	NOUN
esutjss-226	119	25	impact	impact	NOUN
esutjss-226	119	26	the	the	DET
esutjss-226	119	27	performance	performance	NOUN
esutjss-226	119	28	of	of	ADP
esutjss-226	119	29	aviation	aviation	NOUN
esutjss-226	119	30	businesses	business	NOUN
esutjss-226	119	31	in	in	ADP
esutjss-226	119	32	nigeria	nigeria	PROPN
esutjss-226	119	33	.	.	PUNCT
esutjss-226	120	1	the	the	DET
esutjss-226	120	2	percentage	percentage	NOUN
esutjss-226	120	3	of	of	ADP
esutjss-226	120	4	aviation	aviation	NOUN
esutjss-226	120	5	businesses	business	NOUN
esutjss-226	120	6	in	in	ADP
esutjss-226	120	7	nigeria	nigeria	PROPN
esutjss-226	120	8	was	be	AUX
esutjss-226	120	9	expressed	express	VERB
esutjss-226	120	10	as	as	ADP
esutjss-226	120	11	functions	function	NOUN
esutjss-226	120	12	of	of	ADP
esutjss-226	120	13	electronic	electronic	ADJ
esutjss-226	120	14	ticketing	ticketing	NOUN
esutjss-226	120	15	(	(	PUNCT
esutjss-226	120	16	et	et	NOUN
esutjss-226	120	17	)	)	PUNCT
esutjss-226	120	18	,	,	PUNCT
esutjss-226	120	19	return	return	VERB
esutjss-226	120	20	on	on	ADP
esutjss-226	120	21	investment	investment	NOUN
esutjss-226	120	22	(	(	PUNCT
esutjss-226	120	23	roi	roi	NOUN
esutjss-226	120	24	)	)	PUNCT
esutjss-226	120	25	,	,	PUNCT
esutjss-226	120	26	website	website	NOUN
esutjss-226	120	27	trafficking	trafficking	NOUN
esutjss-226	120	28	(	(	PUNCT
esutjss-226	120	29	wt	wt	NOUN
esutjss-226	120	30	)	)	PUNCT
esutjss-226	120	31	,	,	PUNCT
esutjss-226	120	32	customer	customer	NOUN
esutjss-226	120	33	retention	retention	NOUN
esutjss-226	120	34	rate	rate	NOUN
esutjss-226	120	35	(	(	PUNCT
esutjss-226	120	36	crr	crr	PROPN
esutjss-226	120	37	)	)	PUNCT
esutjss-226	120	38	,	,	PUNCT
esutjss-226	120	39	email	email	NOUN
esutjss-226	120	40	marketing	marketing	NOUN
esutjss-226	120	41	metrics	metric	NOUN
esutjss-226	120	42	(	(	PUNCT
esutjss-226	120	43	em	em	PRON
esutjss-226	120	44	)	)	PUNCT
esutjss-226	120	45	,	,	PUNCT
esutjss-226	120	46	social	social	ADJ
esutjss-226	120	47	media	medium	NOUN
esutjss-226	120	48	reach	reach	VERB
esutjss-226	120	49	(	(	PUNCT
esutjss-226	120	50	smr	smr	NOUN
esutjss-226	120	51	)	)	PUNCT
esutjss-226	120	52	,	,	PUNCT
esutjss-226	120	53	and	and	CCONJ
esutjss-226	120	54	advert	advert	ADJ
esutjss-226	120	55	performance	performance	NOUN
esutjss-226	120	56	(	(	PUNCT
esutjss-226	120	57	ad	ad	NOUN
esutjss-226	120	58	)	)	PUNCT
esutjss-226	120	59	.	.	PUNCT
esutjss-226	121	1	thus	thus	ADV
esutjss-226	121	2	,	,	PUNCT
esutjss-226	121	3	the	the	DET
esutjss-226	121	4	model	model	NOUN
esutjss-226	121	5	is	be	AUX
esutjss-226	121	6	stated	state	VERB
esutjss-226	121	7	as	as	ADP
esutjss-226	121	8	:	:	PUNCT
esutjss-226	121	9	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	121	10	=	=	SYM
esutjss-226	121	11	𝛽1	𝛽1	NOUN
esutjss-226	121	12	+	+	CCONJ
esutjss-226	121	13	𝛼𝑖𝑋	𝛼𝑖𝑋	PROPN
esutjss-226	121	14	+	+	SYM
esutjss-226	121	15	µ	µ	X
esutjss-226	121	16	…	…	PUNCT
esutjss-226	121	17	…	…	PUNCT
esutjss-226	121	18	…	…	PUNCT
esutjss-226	121	19	…	…	PUNCT
esutjss-226	121	20	…	…	PUNCT
esutjss-226	121	21	…	…	PUNCT
esutjss-226	121	22	…	…	PUNCT
esutjss-226	121	23	…	…	PUNCT
esutjss-226	121	24	…	…	PUNCT
esutjss-226	121	25	…	…	PUNCT
esutjss-226	121	26	(	(	PUNCT
esutjss-226	121	27	1	1	X
esutjss-226	121	28	)	)	PUNCT
esutjss-226	121	29	where	where	SCONJ
esutjss-226	121	30	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	121	31	is	be	AUX
esutjss-226	121	32	the	the	DET
esutjss-226	121	33	percentage	percentage	NOUN
esutjss-226	121	34	aviation	aviation	NOUN
esutjss-226	121	35	businesses	business	NOUN
esutjss-226	121	36	;	;	PUNCT
esutjss-226	121	37	𝛽1is	𝛽1is	PUNCT
esutjss-226	121	38	the	the	DET
esutjss-226	121	39	constant	constant	ADJ
esutjss-226	121	40	;	;	PUNCT
esutjss-226	121	41	𝛼𝑖is	𝛼𝑖i	NOUN
esutjss-226	121	42	the	the	DET
esutjss-226	121	43	coefficients	coefficient	NOUN
esutjss-226	121	44	of	of	ADP
esutjss-226	121	45	the	the	DET
esutjss-226	121	46	explanatory	explanatory	ADJ
esutjss-226	121	47	variables	variable	NOUN
esutjss-226	121	48	and	and	CCONJ
esutjss-226	121	49	control	control	VERB
esutjss-226	121	50	variable	variable	NOUN
esutjss-226	121	51	respectively	respectively	ADV
esutjss-226	121	52	;	;	PUNCT
esutjss-226	121	53	𝑋is	𝑋is	PROPN
esutjss-226	121	54	the	the	DET
esutjss-226	121	55	vector	vector	NOUN
esutjss-226	121	56	of	of	ADP
esutjss-226	121	57	the	the	DET
esutjss-226	121	58	exogenous	exogenous	ADJ
esutjss-226	121	59	variables	variable	NOUN
esutjss-226	121	60	;	;	PUNCT
esutjss-226	121	61	𝑌	𝑌	PROPN
esutjss-226	121	62	denotes	denote	VERB
esutjss-226	121	63	the	the	DET
esutjss-226	121	64	control	control	NOUN
esutjss-226	121	65	variable	variable	NOUN
esutjss-226	121	66	;	;	PUNCT
esutjss-226	121	67	𝑌is	𝑌is	ADV
esutjss-226	121	68	the	the	DET
esutjss-226	121	69	error	error	NOUN
esutjss-226	121	70	term	term	NOUN
esutjss-226	121	71	.	.	PUNCT
esutjss-226	122	1	thus	thus	ADV
esutjss-226	122	2	,	,	PUNCT
esutjss-226	122	3	equation	equation	NOUN
esutjss-226	122	4	(	(	PUNCT
esutjss-226	122	5	1	1	X
esutjss-226	122	6	)	)	PUNCT
esutjss-226	122	7	can	can	AUX
esutjss-226	122	8	be	be	AUX
esutjss-226	122	9	rewrite	rewrite	VERB
esutjss-226	122	10	to	to	ADP
esutjss-226	122	11	:	:	PUNCT
esutjss-226	122	12	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	122	13	=	=	SYM
esutjss-226	122	14	𝛽1	𝛽1	PROPN
esutjss-226	122	15	+	+	CCONJ
esutjss-226	122	16	𝛼1𝐸𝑇	𝛼1𝐸𝑇	PROPN
esutjss-226	122	17	+	+	CCONJ
esutjss-226	122	18	𝛼2𝑅𝑂𝐼	𝛼2𝑅𝑂𝐼	NOUN
esutjss-226	122	19	+	+	CCONJ
esutjss-226	122	20	𝛼3𝑊𝑇	𝛼3𝑊𝑇	NOUN
esutjss-226	122	21	+	+	CCONJ
esutjss-226	122	22	𝛼4𝐶𝑅𝑅	𝛼4𝐶𝑅𝑅	NUM
esutjss-226	122	23	+	+	CCONJ
esutjss-226	122	24	𝛼5𝐸𝑀	𝛼5𝐸𝑀	NOUN
esutjss-226	122	25	+	+	NOUN
esutjss-226	122	26	𝛼6𝑆𝑀𝑅	𝛼6𝑆𝑀𝑅	NUM
esutjss-226	122	27	+	+	CCONJ
esutjss-226	122	28	𝛼7𝐴𝐷	𝛼7𝐴𝐷	PROPN
esutjss-226	122	29	+	+	CCONJ
esutjss-226	122	30	µ	µ	X
esutjss-226	122	31	…	…	PUNCT
esutjss-226	122	32	…	…	PUNCT
esutjss-226	122	33	…	…	PUNCT
esutjss-226	122	34	…	…	PUNCT
esutjss-226	122	35	…	…	PUNCT
esutjss-226	122	36	.	.	PUNCT
esutjss-226	122	37	.	.	PUNCT
esutjss-226	123	1	(	(	PUNCT
esutjss-226	123	2	2	2	X
esutjss-226	123	3	)	)	PUNCT
esutjss-226	123	4	where	where	SCONJ
esutjss-226	123	5	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	123	6	is	be	AUX
esutjss-226	123	7	the	the	DET
esutjss-226	123	8	percentage	percentage	NOUN
esutjss-226	123	9	of	of	ADP
esutjss-226	123	10	aviation	aviation	NOUN
esutjss-226	123	11	businesses	business	NOUN
esutjss-226	123	12	;	;	PUNCT
esutjss-226	123	13	𝐸𝑇	𝐸𝑇	NOUN
esutjss-226	123	14	denotes	denote	NOUN
esutjss-226	123	15	e	e	NOUN
esutjss-226	123	16	-	-	VERB
esutjss-226	123	17	ticketing	ticketing	ADJ
esutjss-226	123	18	;	;	PUNCT
esutjss-226	123	19	𝑅𝑂𝐼	𝑅𝑂𝐼	PROPN
esutjss-226	123	20	represents	represent	VERB
esutjss-226	123	21	return	return	NOUN
esutjss-226	123	22	on	on	ADP
esutjss-226	123	23	investment	investment	NOUN
esutjss-226	123	24	;	;	PUNCT
esutjss-226	123	25	𝑊𝑇	𝑊𝑇	PROPN
esutjss-226	123	26	is	be	AUX
esutjss-226	123	27	the	the	DET
esutjss-226	123	28	website	website	NOUN
esutjss-226	123	29	trafficking	trafficking	NOUN
esutjss-226	123	30	;	;	PUNCT
esutjss-226	123	31	𝐶𝑅𝑅	𝐶𝑅𝑅	PROPN
esutjss-226	123	32	denotes	denote	NOUN
esutjss-226	123	33	customer	customer	NOUN
esutjss-226	123	34	retention	retention	NOUN
esutjss-226	123	35	rate	rate	NOUN
esutjss-226	123	36	;	;	PUNCT
esutjss-226	123	37	𝐸𝑀	𝐸𝑀	PROPN
esutjss-226	123	38	404	404	NUM
esutjss-226	123	39	is	be	AUX
esutjss-226	123	40	the	the	DET
esutjss-226	123	41	email	email	NOUN
esutjss-226	123	42	marketing	marketing	NOUN
esutjss-226	123	43	metrics	metric	NOUN
esutjss-226	123	44	;	;	PUNCT
esutjss-226	123	45	𝑆𝑀𝑅	𝑆𝑀𝑅	PROPN
esutjss-226	123	46	denotes	denote	VERB
esutjss-226	123	47	social	social	ADJ
esutjss-226	123	48	media	medium	NOUN
esutjss-226	123	49	reach	reach	VERB
esutjss-226	123	50	;	;	PUNCT
esutjss-226	123	51	𝐴𝐷	𝐴𝐷	PROPN
esutjss-226	123	52	is	be	AUX
esutjss-226	123	53	the	the	DET
esutjss-226	123	54	advert	advert	ADJ
esutjss-226	123	55	performance	performance	NOUN
esutjss-226	123	56	;	;	PUNCT
esutjss-226	123	57	and	and	CCONJ
esutjss-226	123	58	µ	µ	X
esutjss-226	123	59	is	be	AUX
esutjss-226	123	60	the	the	DET
esutjss-226	123	61	error	error	NOUN
esutjss-226	123	62	term	term	NOUN
esutjss-226	123	63	.	.	PUNCT
esutjss-226	124	1	estimation	estimation	NOUN
esutjss-226	124	2	techniques	technique	NOUN
esutjss-226	124	3	and	and	CCONJ
esutjss-226	124	4	strategy	strategy	NOUN
esutjss-226	124	5	augmented	augment	VERB
esutjss-226	124	6	dickey	dickey	PROPN
esutjss-226	124	7	-	-	PUNCT
esutjss-226	124	8	fuller	full	ADJ
esutjss-226	124	9	(	(	PUNCT
esutjss-226	124	10	adf	adf	NOUN
esutjss-226	124	11	)	)	PUNCT
esutjss-226	124	12	was	be	AUX
esutjss-226	124	13	used	use	VERB
esutjss-226	124	14	as	as	ADP
esutjss-226	124	15	pre	pre	ADJ
esutjss-226	124	16	-	-	ADJ
esutjss-226	124	17	estimation	estimation	ADJ
esutjss-226	124	18	tool	tool	NOUN
esutjss-226	124	19	to	to	PART
esutjss-226	124	20	test	test	VERB
esutjss-226	124	21	the	the	DET
esutjss-226	124	22	stationarity	stationarity	NOUN
esutjss-226	124	23	of	of	ADP
esutjss-226	124	24	the	the	DET
esutjss-226	124	25	data	datum	NOUN
esutjss-226	124	26	to	to	PART
esutjss-226	124	27	avoid	avoid	VERB
esutjss-226	124	28	using	use	VERB
esutjss-226	124	29	a	a	DET
esutjss-226	124	30	spurious	spurious	ADJ
esutjss-226	124	31	data	datum	NOUN
esutjss-226	124	32	for	for	ADP
esutjss-226	124	33	analysis	analysis	NOUN
esutjss-226	124	34	.	.	PUNCT
esutjss-226	125	1	dickey	dickey	NOUN
esutjss-226	125	2	-	-	PUNCT
esutjss-226	125	3	fuller	full	ADJ
esutjss-226	125	4	1979	1979	NUM
esutjss-226	125	5	noted	note	VERB
esutjss-226	125	6	that	that	SCONJ
esutjss-226	125	7	time	time	NOUN
esutjss-226	125	8	series	series	PROPN
esutjss-226	125	9	data	data	PROPN
esutjss-226	125	10	needs	need	VERB
esutjss-226	125	11	to	to	PART
esutjss-226	125	12	be	be	AUX
esutjss-226	125	13	pre	pre	VERB
esutjss-226	125	14	-	-	VERB
esutjss-226	125	15	tested	test	VERB
esutjss-226	125	16	to	to	PART
esutjss-226	125	17	ascertain	ascertain	VERB
esutjss-226	125	18	if	if	SCONJ
esutjss-226	125	19	it	it	PRON
esutjss-226	125	20	exhibits	exhibit	VERB
esutjss-226	125	21	randomness	randomness	NOUN
esutjss-226	125	22	that	that	PRON
esutjss-226	125	23	leads	lead	VERB
esutjss-226	125	24	to	to	ADP
esutjss-226	125	25	white	white	ADJ
esutjss-226	125	26	-	-	PUNCT
esutjss-226	125	27	noise	noise	NOUN
esutjss-226	125	28	before	before	ADP
esutjss-226	125	29	being	be	AUX
esutjss-226	125	30	used	use	VERB
esutjss-226	125	31	for	for	ADP
esutjss-226	125	32	estimation	estimation	NOUN
esutjss-226	125	33	.	.	PUNCT
esutjss-226	126	1	a	a	DET
esutjss-226	126	2	time	time	NOUN
esutjss-226	126	3	series	series	PROPN
esutjss-226	126	4	data	data	PROPN
esutjss-226	126	5	is	be	AUX
esutjss-226	126	6	said	say	VERB
esutjss-226	126	7	to	to	PART
esutjss-226	126	8	be	be	AUX
esutjss-226	126	9	white	white	ADJ
esutjss-226	126	10	-	-	PUNCT
esutjss-226	126	11	noise	noise	NOUN
esutjss-226	126	12	if	if	SCONJ
esutjss-226	126	13	the	the	DET
esutjss-226	126	14	variable	variable	NOUN
esutjss-226	126	15	is	be	AUX
esutjss-226	126	16	independent	independent	ADJ
esutjss-226	126	17	and	and	CCONJ
esutjss-226	126	18	identically	identically	ADV
esutjss-226	126	19	distributed	distribute	VERB
esutjss-226	126	20	with	with	ADP
esutjss-226	126	21	mean	mean	NOUN
esutjss-226	126	22	zero	zero	NUM
esutjss-226	126	23	.	.	PUNCT
esutjss-226	127	1	the	the	DET
esutjss-226	127	2	aim	aim	NOUN
esutjss-226	127	3	of	of	ADP
esutjss-226	127	4	this	this	DET
esutjss-226	127	5	work	work	NOUN
esutjss-226	127	6	is	be	AUX
esutjss-226	127	7	to	to	PART
esutjss-226	127	8	determine	determine	VERB
esutjss-226	127	9	the	the	DET
esutjss-226	127	10	short	short	ADJ
esutjss-226	127	11	and	and	CCONJ
esutjss-226	127	12	long	long	ADJ
esutjss-226	127	13	run	run	NOUN
esutjss-226	127	14	impact	impact	NOUN
esutjss-226	127	15	of	of	ADP
esutjss-226	127	16	digital	digital	ADJ
esutjss-226	127	17	marketing	marketing	NOUN
esutjss-226	127	18	on	on	ADP
esutjss-226	127	19	aviation	aviation	NOUN
esutjss-226	127	20	businesses	business	NOUN
esutjss-226	127	21	.	.	PUNCT
esutjss-226	128	1	to	to	PART
esutjss-226	128	2	achieve	achieve	VERB
esutjss-226	128	3	this	this	DET
esutjss-226	128	4	purpose	purpose	NOUN
esutjss-226	128	5	,	,	PUNCT
esutjss-226	128	6	ardl	ardl	NOUN
esutjss-226	128	7	ecm	ecm	NOUN
esutjss-226	128	8	(	(	PUNCT
esutjss-226	128	9	autoregressive	autoregressive	ADJ
esutjss-226	128	10	distributive	distributive	ADJ
esutjss-226	128	11	lag	lag	NOUN
esutjss-226	128	12	error	error	NOUN
esutjss-226	128	13	correction	correction	NOUN
esutjss-226	128	14	model	model	NOUN
esutjss-226	128	15	)	)	PUNCT
esutjss-226	128	16	was	be	AUX
esutjss-226	128	17	adopted	adopt	VERB
esutjss-226	128	18	for	for	ADP
esutjss-226	128	19	the	the	DET
esutjss-226	128	20	study	study	NOUN
esutjss-226	128	21	based	base	VERB
esutjss-226	128	22	on	on	ADP
esutjss-226	128	23	three	three	NUM
esutjss-226	128	24	main	main	ADJ
esutjss-226	128	25	reasons	reason	NOUN
esutjss-226	128	26	.	.	PUNCT
esutjss-226	129	1	first	first	ADV
esutjss-226	129	2	it	it	PRON
esutjss-226	129	3	uses	use	VERB
esutjss-226	129	4	mixed	mixed	ADJ
esutjss-226	129	5	integrated	integrate	VERB
esutjss-226	129	6	data	datum	NOUN
esutjss-226	129	7	,	,	PUNCT
esutjss-226	129	8	secondly	secondly	ADV
esutjss-226	129	9	,	,	PUNCT
esutjss-226	129	10	it	it	PRON
esutjss-226	129	11	is	be	AUX
esutjss-226	129	12	more	more	ADV
esutjss-226	129	13	efficient	efficient	ADJ
esutjss-226	129	14	and	and	CCONJ
esutjss-226	129	15	offers	offer	VERB
esutjss-226	129	16	better	well	ADJ
esutjss-226	129	17	results	result	NOUN
esutjss-226	129	18	for	for	ADP
esutjss-226	129	19	small	small	ADJ
esutjss-226	129	20	set	set	NOUN
esutjss-226	129	21	of	of	ADP
esutjss-226	129	22	data	datum	NOUN
esutjss-226	129	23	and	and	CCONJ
esutjss-226	129	24	thirdly	thirdly	ADV
esutjss-226	129	25	,	,	PUNCT
esutjss-226	129	26	the	the	DET
esutjss-226	129	27	long	long	ADJ
esutjss-226	129	28	run	run	NOUN
esutjss-226	129	29	results	result	NOUN
esutjss-226	129	30	are	be	AUX
esutjss-226	129	31	unbiased	unbiased	ADJ
esutjss-226	129	32	(	(	PUNCT
esutjss-226	129	33	harris	harris	PROPN
esutjss-226	129	34	&	&	CCONJ
esutjss-226	129	35	sollis	sollis	PROPN
esutjss-226	129	36	,	,	PUNCT
esutjss-226	129	37	2003	2003	NUM
esutjss-226	129	38	)	)	PUNCT
esutjss-226	129	39	.	.	PUNCT
esutjss-226	130	1	the	the	DET
esutjss-226	130	2	co	co	NOUN
esutjss-226	130	3	-	-	NOUN
esutjss-226	130	4	integration	integration	NOUN
esutjss-226	130	5	estimate	estimate	NOUN
esutjss-226	130	6	was	be	AUX
esutjss-226	130	7	used	use	VERB
esutjss-226	130	8	to	to	PART
esutjss-226	130	9	determine	determine	VERB
esutjss-226	130	10	the	the	DET
esutjss-226	130	11	presence	presence	NOUN
esutjss-226	130	12	of	of	ADP
esutjss-226	130	13	long	long	ADJ
esutjss-226	130	14	run	run	NOUN
esutjss-226	130	15	relationship	relationship	NOUN
esutjss-226	130	16	in	in	ADP
esutjss-226	130	17	the	the	DET
esutjss-226	130	18	model	model	NOUN
esutjss-226	130	19	.	.	PUNCT
esutjss-226	131	1	using	use	VERB
esutjss-226	131	2	the	the	DET
esutjss-226	131	3	ardl	ardl	NOUN
esutjss-226	131	4	(	(	PUNCT
esutjss-226	131	5	a	a	PRON
esutjss-226	131	6	,	,	PUNCT
esutjss-226	131	7	n1	n1	NOUN
esutjss-226	131	8	,	,	PUNCT
esutjss-226	131	9	n2	n2	NOUN
esutjss-226	131	10	,	,	PUNCT
esutjss-226	131	11	n3	n3	NOUN
esutjss-226	131	12	,	,	PUNCT
esutjss-226	131	13	…	…	PUNCT
esutjss-226	131	14	..	..	SYM
esutjss-226	131	15	nx	nx	X
esutjss-226	131	16	)	)	PUNCT
esutjss-226	131	17	specification	specification	NOUN
esutjss-226	131	18	(	(	PUNCT
esutjss-226	131	19	a	a	PRON
esutjss-226	131	20	is	be	AUX
esutjss-226	131	21	the	the	DET
esutjss-226	131	22	lag	lag	NOUN
esutjss-226	131	23	order	order	NOUN
esutjss-226	131	24	for	for	ADP
esutjss-226	131	25	the	the	DET
esutjss-226	131	26	dependent	dependent	ADJ
esutjss-226	131	27	variable	variable	NOUN
esutjss-226	131	28	(	(	PUNCT
esutjss-226	131	29	gdp	gdp	NOUN
esutjss-226	131	30	)	)	PUNCT
esutjss-226	131	31	and	and	CCONJ
esutjss-226	131	32	n1	n1	NOUN
esutjss-226	131	33	,	,	PUNCT
esutjss-226	131	34	n2	n2	NOUN
esutjss-226	131	35	,	,	PUNCT
esutjss-226	131	36	n3	n3	NOUN
esutjss-226	131	37	,	,	PUNCT
esutjss-226	131	38	…	…	PUNCT
esutjss-226	131	39	.	.	PUNCT
esutjss-226	132	1	nx	nx	PROPN
esutjss-226	132	2	is	be	AUX
esutjss-226	132	3	lag	lag	NOUN
esutjss-226	132	4	orders	order	NOUN
esutjss-226	132	5	for	for	ADP
esutjss-226	132	6	independent	independent	ADJ
esutjss-226	132	7	and	and	CCONJ
esutjss-226	132	8	control	control	NOUN
esutjss-226	132	9	variable	variable	NOUN
esutjss-226	132	10	:	:	PUNCT
esutjss-226	132	11	the	the	DET
esutjss-226	132	12	models	model	NOUN
esutjss-226	132	13	are	be	AUX
esutjss-226	132	14	specified	specify	VERB
esutjss-226	132	15	as	as	ADP
esutjss-226	132	16	:	:	PUNCT
esutjss-226	132	17	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	132	18	=	=	SYM
esutjss-226	132	19	𝛽1	𝛽1	NOUN
esutjss-226	132	20	+	+	CCONJ
esutjss-226	132	21	∑	∑	PROPN
esutjss-226	132	22	𝛼1𝑋n1	𝛼1𝑋n1	PROPN
esutjss-226	132	23	k=0	k=0	PROPN
esutjss-226	132	24	+	+	CCONJ
esutjss-226	132	25	µ	µ	X
esutjss-226	132	26	…	…	SYM
esutjss-226	132	27	…	…	PUNCT
esutjss-226	132	28	…	…	PUNCT
esutjss-226	132	29	…	…	PUNCT
esutjss-226	132	30	…	…	PUNCT
esutjss-226	132	31	…	…	PUNCT
esutjss-226	132	32	…	…	PUNCT
esutjss-226	132	33	…	…	PUNCT
esutjss-226	132	34	…	…	PUNCT
esutjss-226	132	35	…	…	PUNCT
esutjss-226	132	36	…	…	PUNCT
esutjss-226	132	37	…	…	PUNCT
esutjss-226	132	38	…	…	PUNCT
esutjss-226	132	39	…	…	PUNCT
esutjss-226	132	40	…	…	PUNCT
esutjss-226	132	41	(3	(3	X
esutjss-226	132	42	)	)	PUNCT
esutjss-226	132	43	where	where	SCONJ
esutjss-226	132	44	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	132	45	is	be	AUX
esutjss-226	132	46	the	the	DET
esutjss-226	132	47	percentage	percentage	NOUN
esutjss-226	132	48	aviation	aviation	NOUN
esutjss-226	132	49	business	business	NOUN
esutjss-226	132	50	;	;	PUNCT
esutjss-226	132	51	𝛽1is	𝛽1is	PUNCT
esutjss-226	132	52	the	the	DET
esutjss-226	132	53	constant	constant	ADJ
esutjss-226	132	54	;	;	PUNCT
esutjss-226	132	55	𝛼1	𝛼1	NOUN
esutjss-226	132	56	and	and	CCONJ
esutjss-226	132	57	𝛼2	𝛼2	PROPN
esutjss-226	132	58	are	be	AUX
esutjss-226	132	59	the	the	DET
esutjss-226	132	60	coefficients	coefficient	NOUN
esutjss-226	132	61	of	of	ADP
esutjss-226	132	62	the	the	DET
esutjss-226	132	63	explanatory	explanatory	ADJ
esutjss-226	132	64	variables	variable	NOUN
esutjss-226	132	65	;	;	PUNCT
esutjss-226	132	66	𝑋is	𝑋is	PROPN
esutjss-226	132	67	the	the	DET
esutjss-226	132	68	vector	vector	NOUN
esutjss-226	132	69	of	of	ADP
esutjss-226	132	70	the	the	DET
esutjss-226	132	71	exogenous	exogenous	ADJ
esutjss-226	132	72	variables	variable	NOUN
esutjss-226	132	73	;	;	PUNCT
esutjss-226	132	74	µis	µi	VERB
esutjss-226	132	75	the	the	DET
esutjss-226	132	76	error	error	NOUN
esutjss-226	132	77	term	term	NOUN
esutjss-226	132	78	.	.	PUNCT
esutjss-226	133	1	thus	thus	ADV
esutjss-226	133	2	,	,	PUNCT
esutjss-226	133	3	the	the	DET
esutjss-226	133	4	model	model	NOUN
esutjss-226	133	5	is	be	AUX
esutjss-226	133	6	stated	state	VERB
esutjss-226	133	7	as	as	ADP
esutjss-226	133	8	:	:	PUNCT
esutjss-226	133	9	𝐷𝐴𝐵𝑈	𝐷𝐴𝐵𝑈	NOUN
esutjss-226	133	10	=	=	SYM
esutjss-226	133	11	𝛽2	𝛽2	PROPN
esutjss-226	133	12	+	+	CCONJ
esutjss-226	133	13	𝜆2𝑇𝑅𝐸𝑁𝐷	𝜆2𝑇𝑅𝐸𝑁𝐷	NOUN
esutjss-226	133	14	+	+	CCONJ
esutjss-226	133	15	∑	∑	AUX
esutjss-226	133	16	𝛽21	𝛽21	NOUN
esutjss-226	133	17	a	a	DET
esutjss-226	133	18	k=0	k=0	PROPN
esutjss-226	133	19	𝐴𝐵𝑈−1	𝐴𝐵𝑈−1	NOUN
esutjss-226	133	20	+	+	CCONJ
esutjss-226	133	21	∑	∑	ADV
esutjss-226	133	22	𝛽22	𝛽22	VERB
esutjss-226	133	23	n1	n1	PROPN
esutjss-226	133	24	k=0	k=0	PROPN
esutjss-226	133	25	𝐷𝐸𝑇−1	𝐷𝐸𝑇−1	NOUN
esutjss-226	133	26	+	+	CCONJ
esutjss-226	133	27	∑	∑	PUNCT
esutjss-226	133	28	𝛽23	𝛽23	ADJ
esutjss-226	133	29	n2	n2	NOUN
esutjss-226	133	30	k=0	k=0	PROPN
esutjss-226	133	31	𝐷𝑅𝑂𝐼−1	𝐷𝑅𝑂𝐼−1	ADJ
esutjss-226	134	1	+	+	CCONJ
esutjss-226	134	2	∑	∑	PROPN
esutjss-226	134	3	𝛽24	𝛽24	NUM
esutjss-226	134	4	n3	n3	NOUN
esutjss-226	134	5	k=0	k=0	PROPN
esutjss-226	134	6	𝐷𝑊𝑇−1	𝐷𝑊𝑇−1	NOUN
esutjss-226	134	7	+	+	CCONJ
esutjss-226	134	8	∑	∑	PUNCT
esutjss-226	134	9	𝛽25	𝛽25	PROPN
esutjss-226	134	10	n4	n4	PROPN
esutjss-226	134	11	k=0	k=0	PROPN
esutjss-226	134	12	𝐷𝐶𝑅𝑅−1	𝐷𝐶𝑅𝑅−1	PROPN
esutjss-226	135	1	+	+	CCONJ
esutjss-226	135	2	∑	∑	PROPN
esutjss-226	135	3	𝛽26	𝛽26	PROPN
esutjss-226	135	4	n5	n5	PROPN
esutjss-226	135	5	k=0	k=0	PUNCT
esutjss-226	135	6	𝐷𝐸𝑀−1	𝐷𝐸𝑀−1	NOUN
esutjss-226	135	7	+	+	CCONJ
esutjss-226	135	8	∑	∑	ADP
esutjss-226	135	9	𝛽27	𝛽27	PROPN
esutjss-226	135	10	n4	n4	PROPN
esutjss-226	135	11	k=0	k=0	PROPN
esutjss-226	135	12	𝐷𝑆𝑀𝑅−1	𝐷𝑆𝑀𝑅−1	PROPN
esutjss-226	136	1	+	+	CCONJ
esutjss-226	136	2	∑	∑	PROPN
esutjss-226	136	3	𝛽28	𝛽28	PRON
esutjss-226	136	4	n5	n5	PROPN
esutjss-226	136	5	k=0	k=0	PUNCT
esutjss-226	136	6	𝐷𝐴𝐷−1	𝐷𝐴𝐷−1	PROPN
esutjss-226	136	7	+	+	CCONJ
esutjss-226	136	8	𝜆21𝐴𝐵𝑈−1	𝜆21𝐴𝐵𝑈−1	X
esutjss-226	137	1	+	+	NUM
esutjss-226	137	2	𝜆22𝐸𝑇−1	𝜆22𝐸𝑇−1	NOUN
esutjss-226	137	3	+	+	CCONJ
esutjss-226	137	4	𝜆23𝑅𝑂𝐼−1	𝜆23𝑅𝑂𝐼−1	NOUN
esutjss-226	138	1	+	+	CCONJ
esutjss-226	138	2	𝜆24𝑊𝑇−1	𝜆24𝑊𝑇−1	PRON
esutjss-226	139	1	+	+	CCONJ
esutjss-226	139	2	𝜆25𝐶𝑅𝑅−1	𝜆25𝐶𝑅𝑅−1	NOUN
esutjss-226	140	1	+	+	CCONJ
esutjss-226	140	2	𝜆26𝐸𝑀−1	𝜆26𝐸𝑀−1	NOUN
esutjss-226	140	3	+	+	NOUN
esutjss-226	140	4	𝜆27𝑆𝑀𝑅−1	𝜆27𝑆𝑀𝑅−1	NOUN
esutjss-226	140	5	+	+	CCONJ
esutjss-226	140	6	𝜆28𝐴𝐷−1𝜇2	𝜆28𝐴𝐷−1𝜇2	NOUN
esutjss-226	140	7	……	……	NOUN
esutjss-226	140	8	……	……	NOUN
esutjss-226	140	9	……	……	NOUN
esutjss-226	140	10	……	……	NOUN
esutjss-226	140	11	..	..	SYM
esutjss-226	140	12	……	……	NOUN
esutjss-226	140	13	(	(	PUNCT
esutjss-226	140	14	4	4	X
esutjss-226	140	15	)	)	PUNCT
esutjss-226	140	16	where	where	SCONJ
esutjss-226	140	17	𝐴𝐵𝑈	𝐴𝐵𝑈	PROPN
esutjss-226	140	18	is	be	AUX
esutjss-226	140	19	the	the	DET
esutjss-226	140	20	percentage	percentage	NOUN
esutjss-226	140	21	of	of	ADP
esutjss-226	140	22	aviation	aviation	NOUN
esutjss-226	140	23	businesses	business	NOUN
esutjss-226	140	24	;	;	PUNCT
esutjss-226	140	25	𝐸𝑇	𝐸𝑇	NOUN
esutjss-226	140	26	denotes	denote	NOUN
esutjss-226	140	27	e	e	NOUN
esutjss-226	140	28	-	-	VERB
esutjss-226	140	29	ticketing	ticketing	ADJ
esutjss-226	140	30	;	;	PUNCT
esutjss-226	140	31	𝑅𝑂𝐼	𝑅𝑂𝐼	PROPN
esutjss-226	140	32	represents	represent	VERB
esutjss-226	140	33	return	return	NOUN
esutjss-226	140	34	on	on	ADP
esutjss-226	140	35	investment	investment	NOUN
esutjss-226	140	36	;	;	PUNCT
esutjss-226	140	37	𝑊𝑇	𝑊𝑇	PROPN
esutjss-226	140	38	is	be	AUX
esutjss-226	140	39	the	the	DET
esutjss-226	140	40	website	website	NOUN
esutjss-226	140	41	trafficking	trafficking	NOUN
esutjss-226	140	42	;	;	PUNCT
esutjss-226	140	43	𝐶𝑅𝑅	𝐶𝑅𝑅	PROPN
esutjss-226	140	44	denotes	denote	NOUN
esutjss-226	140	45	customer	customer	NOUN
esutjss-226	140	46	retention	retention	NOUN
esutjss-226	140	47	rate	rate	NOUN
esutjss-226	140	48	;	;	PUNCT
esutjss-226	140	49	𝐸𝑀	𝐸𝑀	PROPN
esutjss-226	140	50	is	be	AUX
esutjss-226	140	51	the	the	DET
esutjss-226	140	52	email	email	NOUN
esutjss-226	140	53	marketing	marketing	NOUN
esutjss-226	140	54	metrics	metric	NOUN
esutjss-226	140	55	;	;	PUNCT
esutjss-226	140	56	𝑆𝑀𝑅	𝑆𝑀𝑅	PROPN
esutjss-226	140	57	denotes	denote	VERB
esutjss-226	140	58	social	social	ADJ
esutjss-226	140	59	media	medium	NOUN
esutjss-226	140	60	reach	reach	VERB
esutjss-226	140	61	;	;	PUNCT
esutjss-226	140	62	𝐴𝐷	𝐴𝐷	PROPN
esutjss-226	140	63	is	be	AUX
esutjss-226	140	64	the	the	DET
esutjss-226	140	65	advert	advert	ADJ
esutjss-226	140	66	performancce	performancce	NOUN
esutjss-226	140	67	;	;	PUNCT
esutjss-226	140	68	and	and	CCONJ
esutjss-226	140	69	µ	µ	X
esutjss-226	140	70	is	be	AUX
esutjss-226	140	71	the	the	DET
esutjss-226	140	72	error	error	NOUN
esutjss-226	140	73	term	term	NOUN
esutjss-226	140	74	.	.	PUNCT
esutjss-226	141	1	table	table	NOUN
esutjss-226	141	2	1.1	1.1	NUM
esutjss-226	141	3	definition	definition	NOUN
esutjss-226	141	4	of	of	ADP
esutjss-226	141	5	variables	variable	NOUN
esutjss-226	141	6	and	and	CCONJ
esutjss-226	141	7	aprioriexpection	aprioriexpection	NOUN
esutjss-226	141	8	variable	variable	ADJ
esutjss-226	141	9	definition	definition	NOUN
esutjss-226	141	10	expectattion	expectattion	NOUN
esutjss-226	141	11	/	/	SYM
esutjss-226	141	12	sign	sign	NOUN
esutjss-226	141	13	𝐴𝐵𝑈(aviation	𝐴𝐵𝑈(aviation	NOUN
esutjss-226	141	14	businesses	business	NOUN
esutjss-226	141	15	)	)	PUNCT
esutjss-226	141	16	the	the	DET
esutjss-226	141	17	outcomes	outcome	NOUN
esutjss-226	141	18	or	or	CCONJ
esutjss-226	141	19	performance	performance	NOUN
esutjss-226	141	20	of	of	ADP
esutjss-226	141	21	the	the	DET
esutjss-226	141	22	aviation	aviation	NOUN
esutjss-226	141	23	businesses	business	NOUN
esutjss-226	141	24	that	that	PRON
esutjss-226	141	25	are	be	AUX
esutjss-226	141	26	influenced	influence	VERB
esutjss-226	141	27	by	by	ADP
esutjss-226	141	28	a	a	DET
esutjss-226	141	29	range	range	NOUN
esutjss-226	141	30	of	of	ADP
esutjss-226	141	31	independent	independent	ADJ
esutjss-226	141	32	variables	variable	NOUN
esutjss-226	141	33	.	.	PUNCT
esutjss-226	142	1	thus	thus	ADV
esutjss-226	142	2	,	,	PUNCT
esutjss-226	142	3	this	this	DET
esutjss-226	142	4	variable	variable	NOUN
esutjss-226	142	5	is	be	AUX
esutjss-226	142	6	captured	capture	VERB
esutjss-226	142	7	by	by	ADP
esutjss-226	142	8	overall	overall	ADJ
esutjss-226	142	9	growth	growth	NOUN
esutjss-226	142	10	of	of	ADP
esutjss-226	142	11	aviation	aviation	NOUN
esutjss-226	142	12	businesses	business	NOUN
esutjss-226	142	13	in	in	ADP
esutjss-226	142	14	nigeria	nigeria	PROPN
esutjss-226	142	15	positive	positive	ADJ
esutjss-226	142	16	and	and	CCONJ
esutjss-226	142	17	significant	significant	ADJ
esutjss-226	142	18	𝐸𝑇	𝐸𝑇	NOUN
esutjss-226	142	19	denotes	denote	NOUN
esutjss-226	142	20	eticketing	etickete	VERB
esutjss-226	142	21	the	the	DET
esutjss-226	142	22	use	use	NOUN
esutjss-226	142	23	of	of	ADP
esutjss-226	142	24	digital	digital	ADJ
esutjss-226	142	25	systems	system	NOUN
esutjss-226	142	26	for	for	ADP
esutjss-226	142	27	issuing	issue	VERB
esutjss-226	142	28	,	,	PUNCT
esutjss-226	142	29	managing	managing	NOUN
esutjss-226	142	30	and	and	CCONJ
esutjss-226	142	31	processing	processing	NOUN
esutjss-226	142	32	tickets	ticket	NOUN
esutjss-226	142	33	impact	impact	NOUN
esutjss-226	142	34	aviation	aviation	NOUN
esutjss-226	142	35	businesses	business	NOUN
esutjss-226	142	36	.	.	PUNCT
esutjss-226	143	1	positive	positive	ADJ
esutjss-226	143	2	and	and	CCONJ
esutjss-226	143	3	significant	significant	ADJ
esutjss-226	143	4	𝑅𝑂𝐼	𝑅𝑂𝐼	PROPN
esutjss-226	143	5	represents	represent	VERB
esutjss-226	143	6	return	return	NOUN
esutjss-226	143	7	on	on	ADP
esutjss-226	143	8	investment	investment	NOUN
esutjss-226	143	9	the	the	DET
esutjss-226	143	10	financial	financial	ADJ
esutjss-226	143	11	metric	metric	NOUN
esutjss-226	143	12	used	use	VERB
esutjss-226	143	13	to	to	PART
esutjss-226	143	14	evaluate	evaluate	VERB
esutjss-226	143	15	the	the	DET
esutjss-226	143	16	efficiency	efficiency	NOUN
esutjss-226	143	17	or	or	CCONJ
esutjss-226	143	18	profitability	profitability	NOUN
esutjss-226	143	19	of	of	ADP
esutjss-226	143	20	aviation	aviation	NOUN
esutjss-226	143	21	business	business	NOUN
esutjss-226	143	22	positive	positive	ADJ
esutjss-226	143	23	and	and	CCONJ
esutjss-226	143	24	significant	significant	ADJ
esutjss-226	143	25	405	405	NUM
esutjss-226	143	26	𝑊𝑇	𝑊𝑇	PROPN
esutjss-226	143	27	is	be	AUX
esutjss-226	143	28	the	the	DET
esutjss-226	143	29	website	website	NOUN
esutjss-226	143	30	trafficking	traffic	VERB
esutjss-226	143	31	the	the	DET
esutjss-226	143	32	percentage	percentage	NOUN
esutjss-226	143	33	of	of	ADP
esutjss-226	143	34	customers	customer	NOUN
esutjss-226	143	35	that	that	PRON
esutjss-226	143	36	visit	visit	VERB
esutjss-226	143	37	and	and	CCONJ
esutjss-226	143	38	booking	book	VERB
esutjss-226	143	39	the	the	DET
esutjss-226	143	40	ticket	ticket	NOUN
esutjss-226	143	41	through	through	ADP
esutjss-226	143	42	the	the	DET
esutjss-226	143	43	website	website	NOUN
esutjss-226	143	44	positive	positive	ADJ
esutjss-226	143	45	and	and	CCONJ
esutjss-226	143	46	significant	significant	ADJ
esutjss-226	143	47	𝐸𝑀represent	𝐸𝑀represent	PROPN
esutjss-226	143	48	email	email	NOUN
esutjss-226	143	49	marketing	marketing	NOUN
esutjss-226	143	50	metrics	metric	NOUN
esutjss-226	143	51	;	;	PUNCT
esutjss-226	143	52	this	this	PRON
esutjss-226	143	53	measures	measure	VERB
esutjss-226	143	54	the	the	DET
esutjss-226	143	55	effectiveness	effectiveness	NOUN
esutjss-226	143	56	and	and	CCONJ
esutjss-226	143	57	success	success	NOUN
esutjss-226	143	58	of	of	ADP
esutjss-226	143	59	email	email	NOUN
esutjss-226	143	60	marketing	marketing	NOUN
esutjss-226	143	61	advertisement	advertisement	NOUN
esutjss-226	143	62	and	and	CCONJ
esutjss-226	143	63	campaigns	campaign	NOUN
esutjss-226	143	64	of	of	ADP
esutjss-226	143	65	the	the	DET
esutjss-226	143	66	aviation	aviation	NOUN
esutjss-226	143	67	business	business	NOUN
esutjss-226	143	68	positive	positive	ADJ
esutjss-226	143	69	and	and	CCONJ
esutjss-226	143	70	significant	significant	ADJ
esutjss-226	143	71	𝑆𝑀𝑅	𝑆𝑀𝑅	PROPN
esutjss-226	143	72	denotes	denote	NOUN
esutjss-226	143	73	social	social	ADJ
esutjss-226	143	74	media	medium	NOUN
esutjss-226	143	75	reach	reach	VERB
esutjss-226	143	76	this	this	PRON
esutjss-226	143	77	refers	refer	VERB
esutjss-226	143	78	to	to	ADP
esutjss-226	143	79	the	the	DET
esutjss-226	143	80	percentage	percentage	NOUN
esutjss-226	143	81	of	of	ADP
esutjss-226	143	82	customers	customer	NOUN
esutjss-226	143	83	who	who	PRON
esutjss-226	143	84	engaged	engage	VERB
esutjss-226	143	85	on	on	ADP
esutjss-226	143	86	aviation	aviation	NOUN
esutjss-226	143	87	businesses	business	NOUN
esutjss-226	143	88	that	that	PRON
esutjss-226	143	89	are	be	AUX
esutjss-226	143	90	influenced	influence	VERB
esutjss-226	143	91	throughthe	throughthe	DET
esutjss-226	143	92	contents	content	NOUN
esutjss-226	143	93	of	of	ADP
esutjss-226	143	94	aviation	aviation	NOUN
esutjss-226	143	95	business	business	NOUN
esutjss-226	143	96	on	on	ADP
esutjss-226	143	97	the	the	DET
esutjss-226	143	98	social	social	ADJ
esutjss-226	143	99	media	medium	NOUN
esutjss-226	143	100	positive	positive	ADJ
esutjss-226	143	101	and	and	CCONJ
esutjss-226	143	102	significant	significant	ADJ
esutjss-226	143	103	𝐴𝐷	𝐴𝐷	NOUN
esutjss-226	143	104	is	be	AUX
esutjss-226	143	105	the	the	DET
esutjss-226	143	106	advert	advert	ADJ
esutjss-226	143	107	performance	performance	NOUN
esutjss-226	143	108	the	the	DET
esutjss-226	143	109	percentage	percentage	NOUN
esutjss-226	143	110	of	of	ADP
esutjss-226	143	111	the	the	DET
esutjss-226	143	112	customers	customer	NOUN
esutjss-226	143	113	got	get	VERB
esutjss-226	143	114	information	information	NOUN
esutjss-226	143	115	on	on	ADP
esutjss-226	143	116	aviation	aviation	NOUN
esutjss-226	143	117	business	business	NOUN
esutjss-226	143	118	activities	activity	NOUN
esutjss-226	143	119	through	through	ADP
esutjss-226	143	120	the	the	DET
esutjss-226	143	121	advertisement	advertisement	NOUN
esutjss-226	143	122	positive	positive	ADJ
esutjss-226	143	123	and	and	CCONJ
esutjss-226	143	124	significant	significant	ADJ
esutjss-226	143	125	source	source	NOUN
esutjss-226	143	126	:	:	PUNCT
esutjss-226	143	127	authors	author	NOUN
esutjss-226	143	128	field	field	NOUN
esutjss-226	143	129	survey	survey	NOUN
esutjss-226	143	130	,	,	PUNCT
esutjss-226	143	131	2024	2024	NUM
esutjss-226	143	132	.	.	PUNCT
esutjss-226	144	1	empirical	empirical	ADJ
esutjss-226	144	2	result	result	NOUN
esutjss-226	144	3	table	table	NOUN
esutjss-226	144	4	1.2	1.2	NUM
esutjss-226	144	5	:	:	PUNCT
esutjss-226	144	6	descriptive	descriptive	ADJ
esutjss-226	144	7	statistics	statistic	NOUN
esutjss-226	144	8	source	source	NOUN
esutjss-226	144	9	:	:	PUNCT
esutjss-226	144	10	authors	author	NOUN
esutjss-226	144	11	field	field	NOUN
esutjss-226	144	12	survey	survey	NOUN
esutjss-226	144	13	,	,	PUNCT
esutjss-226	144	14	2024	2024	NUM
esutjss-226	144	15	.	.	PUNCT
esutjss-226	145	1	the	the	DET
esutjss-226	145	2	outcomes	outcome	NOUN
esutjss-226	145	3	of	of	ADP
esutjss-226	145	4	the	the	DET
esutjss-226	145	5	descriptive	descriptive	ADJ
esutjss-226	145	6	statistical	statistical	ADJ
esutjss-226	145	7	analysis	analysis	NOUN
esutjss-226	145	8	showed	show	VERB
esutjss-226	145	9	in	in	ADP
esutjss-226	145	10	table	table	NOUN
esutjss-226	145	11	1	1	NUM
esutjss-226	145	12	above	above	ADV
esutjss-226	145	13	demonstrated	demonstrate	VERB
esutjss-226	145	14	that	that	SCONJ
esutjss-226	145	15	all	all	DET
esutjss-226	145	16	the	the	DET
esutjss-226	145	17	variables	variable	NOUN
esutjss-226	145	18	'	'	PART
esutjss-226	145	19	means	mean	NOUN
esutjss-226	145	20	tend	tend	VERB
esutjss-226	145	21	toward	toward	ADP
esutjss-226	145	22	maximum	maximum	ADJ
esutjss-226	145	23	values	value	NOUN
esutjss-226	145	24	except	except	SCONJ
esutjss-226	145	25	-	-	PUNCT
esutjss-226	145	26	ticketing	ticketing	NOUN
esutjss-226	145	27	,	,	PUNCT
esutjss-226	145	28	indicating	indicate	VERB
esutjss-226	145	29	that	that	SCONJ
esutjss-226	145	30	their	their	PRON
esutjss-226	145	31	average	average	ADJ
esutjss-226	145	32	values	value	NOUN
esutjss-226	145	33	are	be	AUX
esutjss-226	145	34	high	high	ADJ
esutjss-226	145	35	.	.	PUNCT
esutjss-226	146	1	the	the	DET
esutjss-226	146	2	mean	mean	ADJ
esutjss-226	146	3	values	value	NOUN
esutjss-226	146	4	of	of	ADP
esutjss-226	146	5	all	all	DET
esutjss-226	146	6	the	the	DET
esutjss-226	146	7	variables	variable	NOUN
esutjss-226	146	8	except	except	SCONJ
esutjss-226	146	9	abu	abu	PROPN
esutjss-226	146	10	resulted	result	VERB
esutjss-226	146	11	in	in	ADP
esutjss-226	146	12	a	a	DET
esutjss-226	146	13	considerable	considerable	ADJ
esutjss-226	146	14	degree	degree	NOUN
esutjss-226	146	15	of	of	ADP
esutjss-226	146	16	divergence	divergence	NOUN
esutjss-226	146	17	from	from	ADP
esutjss-226	146	18	the	the	DET
esutjss-226	146	19	actual	actual	ADJ
esutjss-226	146	20	data	datum	NOUN
esutjss-226	146	21	,	,	PUNCT
esutjss-226	146	22	as	as	SCONJ
esutjss-226	146	23	seen	see	VERB
esutjss-226	146	24	by	by	ADP
esutjss-226	146	25	the	the	DET
esutjss-226	146	26	relatively	relatively	ADV
esutjss-226	146	27	high	high	ADJ
esutjss-226	146	28	standard	standard	ADJ
esutjss-226	146	29	deviation	deviation	NOUN
esutjss-226	146	30	of	of	ADP
esutjss-226	146	31	all	all	DET
esutjss-226	146	32	the	the	DET
esutjss-226	146	33	variables	variable	NOUN
esutjss-226	146	34	.	.	PUNCT
esutjss-226	147	1	all	all	DET
esutjss-226	147	2	the	the	DET
esutjss-226	147	3	variable	variable	ADJ
esutjss-226	147	4	means	mean	NOUN
esutjss-226	147	5	are	be	AUX
esutjss-226	147	6	more	more	ADV
esutjss-226	147	7	closely	closely	ADV
esutjss-226	147	8	related	relate	VERB
esutjss-226	147	9	to	to	ADP
esutjss-226	147	10	their	their	PRON
esutjss-226	147	11	maximum	maximum	ADJ
esutjss-226	147	12	values	value	NOUN
esutjss-226	147	13	than	than	ADP
esutjss-226	147	14	their	their	PRON
esutjss-226	147	15	minimum	minimum	ADJ
esutjss-226	147	16	values	value	NOUN
esutjss-226	147	17	excepte	excepte	NOUN
esutjss-226	147	18	-	-	PUNCT
esutjss-226	147	19	ticketing	ticketing	NOUN
esutjss-226	147	20	which	which	PRON
esutjss-226	147	21	are	be	AUX
esutjss-226	147	22	closer	close	ADJ
esutjss-226	147	23	to	to	ADP
esutjss-226	147	24	the	the	DET
esutjss-226	147	25	minimum	minimum	NOUN
esutjss-226	147	26	than	than	ADP
esutjss-226	147	27	the	the	DET
esutjss-226	147	28	maximum	maximum	NOUN
esutjss-226	147	29	.	.	PUNCT
esutjss-226	148	1	the	the	DET
esutjss-226	148	2	standard	standard	ADJ
esutjss-226	148	3	deviation	deviation	NOUN
esutjss-226	148	4	,	,	PUNCT
esutjss-226	148	5	which	which	PRON
esutjss-226	148	6	deviates	deviate	VERB
esutjss-226	148	7	greatly	greatly	ADV
esutjss-226	148	8	from	from	ADP
esutjss-226	148	9	the	the	DET
esutjss-226	148	10	mean	mean	NOUN
esutjss-226	148	11	,	,	PUNCT
esutjss-226	148	12	provides	provide	VERB
esutjss-226	148	13	strong	strong	ADJ
esutjss-226	148	14	support	support	NOUN
esutjss-226	148	15	for	for	ADP
esutjss-226	148	16	the	the	DET
esutjss-226	148	17	assertion	assertion	NOUN
esutjss-226	148	18	.	.	PUNCT
esutjss-226	149	1	these	these	DET
esutjss-226	149	2	findings	finding	NOUN
esutjss-226	149	3	demonstrated	demonstrate	VERB
esutjss-226	149	4	that	that	SCONJ
esutjss-226	149	5	all	all	DET
esutjss-226	149	6	the	the	DET
esutjss-226	149	7	variables	variable	NOUN
esutjss-226	149	8	excluding	exclude	VERB
esutjss-226	149	9	social	social	ADJ
esutjss-226	149	10	media	medium	NOUN
esutjss-226	149	11	reach	reach	VERB
esutjss-226	149	12	and	and	CCONJ
esutjss-226	149	13	website	website	NOUN
esutjss-226	149	14	trafficking	trafficking	NOUN
esutjss-226	149	15	are	be	AUX
esutjss-226	149	16	stable	stable	ADJ
esutjss-226	149	17	in	in	ADP
esutjss-226	149	18	nigeria	nigeria	PROPN
esutjss-226	149	19	.	.	PUNCT
esutjss-226	150	1	unit	unit	NOUN
esutjss-226	150	2	root	root	PROPN
esutjss-226	150	3	test	test	NOUN
esutjss-226	150	4	table	table	NOUN
esutjss-226	150	5	1.3	1.3	NUM
esutjss-226	150	6	:	:	PUNCT
esutjss-226	150	7	panel	panel	NOUN
esutjss-226	150	8	unit	unit	NOUN
esutjss-226	150	9	root	root	NOUN
esutjss-226	150	10	tests	test	NOUN
esutjss-226	150	11	for	for	ADP
esutjss-226	150	12	anglophone	anglophone	ADJ
esutjss-226	150	13	countries	country	NOUN
esutjss-226	150	14	variables	variable	NOUN
esutjss-226	150	15	abu	abu	PROPN
esutjss-226	150	16	et	et	PROPN
esutjss-226	150	17	roi	roi	NOUN
esutjss-226	150	18	smr	smr	NOUN
esutjss-226	150	19	em	em	PRON
esutjss-226	150	20	wt	wt	PROPN
esutjss-226	150	21	series	series	NOUN
esutjss-226	150	22	level	level	NOUN
esutjss-226	150	23	level	level	NOUN
esutjss-226	150	24	1st	1st	NOUN
esutjss-226	150	25	diff	diff	PROPN
esutjss-226	150	26	1st	1st	PROPN
esutjss-226	150	27	diff	diff	PROPN
esutjss-226	150	28	1st	1st	PROPN
esutjss-226	150	29	diff	diff	PROPN
esutjss-226	150	30	1st	1st	PROPN
esutjss-226	150	31	diff	diff	PROPN
esutjss-226	150	32	.	.	PUNCT
esutjss-226	151	1	adf	adf	PROPN
esutjss-226	151	2	3.900886	3.900886	NUM
esutjss-226	151	3	*	*	PUNCT
esutjss-226	151	4	*	*	PUNCT
esutjss-226	152	1	5.724001	5.724001	NUM
esutjss-226	152	2	*	*	PUNCT
esutjss-226	152	3	-6.224267	-6.224267	PROPN
esutjss-226	152	4	*	*	PUNCT
esutjss-226	152	5	-4.066918	-4.066918	NOUN
esutjss-226	152	6	*	*	PUNCT
esutjss-226	152	7	-6.625870	-6.625870	NOUN
esutjss-226	152	8	*	*	PUNCT
esutjss-226	152	9	-3.487436	-3.487436	NOUN
esutjss-226	152	10	*	*	PUNCT
esutjss-226	153	1	*	*	PUNCT
esutjss-226	153	2	tests	test	VERB
esutjss-226	153	3	abu	abu	INTJ
esutjss-226	153	4	em	em	PRON
esutjss-226	153	5	et	et	PROPN
esutjss-226	153	6	roi	roi	NOUN
esutjss-226	153	7	smr	smr	NOUN
esutjss-226	153	8	wt	wt	NOUN
esutjss-226	153	9	mean	mean	NOUN
esutjss-226	153	10	11.24976	11.24976	NUM
esutjss-226	153	11	13.93750	13.93750	NUM
esutjss-226	154	1	2.286167	2.286167	NUM
esutjss-226	154	2	43.51750	43.51750	NUM
esutjss-226	154	3	9.212500	9.212500	NUM
esutjss-226	154	4	30.40486	30.40486	NUM
esutjss-226	154	5	median	median	NOUN
esutjss-226	154	6	11.36689	11.36689	NUM
esutjss-226	154	7	13.50000	13.50000	NUM
esutjss-226	154	8	1.830037	1.830037	NUM
esutjss-226	154	9	42.65000	42.65000	NUM
esutjss-226	154	10	7.950000	7.950000	NUM
esutjss-226	154	11	24.49022	24.49022	NUM
esutjss-226	154	12	maximum	maximum	NOUN
esutjss-226	154	13	11.90162	11.90162	NUM
esutjss-226	154	14	26.00000	26.00000	NUM
esutjss-226	154	15	18.05893	18.05893	NUM
esutjss-226	154	16	81.42000	81.42000	NUM
esutjss-226	154	17	50.00000	50.00000	NUM
esutjss-226	154	18	87.76135	87.76135	NUM
esutjss-226	154	19	minimum	minimum	ADJ
esutjss-226	154	20	10.14651	10.14651	NUM
esutjss-226	154	21	6.000000	6.000000	NUM
esutjss-226	154	22	-6.811273	-6.811273	NOUN
esutjss-226	154	23	25.00000	25.00000	NUM
esutjss-226	154	24	1.000000	1.000000	NUM
esutjss-226	154	25	6.724867	6.724867	NUM
esutjss-226	154	26	std	std	NOUN
esutjss-226	154	27	.	.	PUNCT
esutjss-226	155	1	dev	dev	PROPN
esutjss-226	155	2	.	.	PUNCT
esutjss-226	156	1	0.479075	0.479075	NUM
esutjss-226	156	2	4.362794	4.362794	NUM
esutjss-226	156	3	5.728751	5.728751	NUM
esutjss-226	156	4	13.49894	13.49894	NUM
esutjss-226	156	5	9.273680	9.273680	NUM
esutjss-226	156	6	18.43268	18.43268	NUM
esutjss-226	156	7	skewness	skewness	NOUN
esutjss-226	156	8	-0.969416	-0.969416	NOUN
esutjss-226	157	1	0.571586	0.571586	NUM
esutjss-226	158	1	0.794652	0.794652	NUM
esutjss-226	158	2	0.834343	0.834343	NUM
esutjss-226	158	3	3.682785	3.682785	NUM
esutjss-226	158	4	1.469812	1.469812	NUM
esutjss-226	158	5	kurtosis	kurtosis	NOUN
esutjss-226	158	6	3.048844	3.048844	NUM
esutjss-226	158	7	4.055512	4.055512	NUM
esutjss-226	158	8	3.761265	3.761265	NUM
esutjss-226	158	9	3.764895	3.764895	NUM
esutjss-226	158	10	17.05454	17.05454	NUM
esutjss-226	158	11	5.135355	5.135355	NUM
esutjss-226	158	12	jarque	jarque	NOUN
esutjss-226	158	13	-	-	PUNCT
esutjss-226	158	14	bera	bera	NOUN
esutjss-226	158	15	3.761454	3.761454	NUM
esutjss-226	158	16	2.420949	2.420949	NUM
esutjss-226	158	17	3.105412	3.105412	NUM
esutjss-226	158	18	3.369575	3.369575	NUM
esutjss-226	158	19	251.7816	251.7816	NUM
esutjss-226	158	20	13.20113	13.20113	NUM
esutjss-226	158	21	probability	probability	NOUN
esutjss-226	158	22	0.152479	0.152479	NUM
esutjss-226	158	23	0.298056	0.298056	NUM
esutjss-226	158	24	0.211674	0.211674	NUM
esutjss-226	158	25	0.185484	0.185484	NUM
esutjss-226	158	26	0.000000	0.000000	NUM
esutjss-226	158	27	0.001360	0.001360	NUM
esutjss-226	158	28	sum	sum	NOUN
esutjss-226	158	29	269.9941	269.9941	NUM
esutjss-226	158	30	334.5000	334.5000	NUM
esutjss-226	158	31	54.86800	54.86800	NUM
esutjss-226	158	32	1044.420	1044.420	NUM
esutjss-226	158	33	221.1000	221.1000	NUM
esutjss-226	158	34	729.7166	729.7166	NUM
esutjss-226	158	35	sum	sum	NOUN
esutjss-226	158	36	sq	sq	PROPN
esutjss-226	158	37	.	.	PROPN
esutjss-226	158	38	dev	dev	PROPN
esutjss-226	158	39	.	.	PUNCT
esutjss-226	159	1	5.278795	5.278795	NUM
esutjss-226	159	2	437.7813	437.7813	NUM
esutjss-226	159	3	754.8275	754.8275	NUM
esutjss-226	159	4	4191.089	4191.089	PROPN
esutjss-226	159	5	1978.026	1978.026	NUM
esutjss-226	159	6	7814.564	7814.564	NUM
esutjss-226	159	7	observations	observation	NOUN
esutjss-226	159	8	24	24	NUM
esutjss-226	159	9	24	24	NUM
esutjss-226	159	10	24	24	NUM
esutjss-226	159	11	24	24	NUM
esutjss-226	159	12	24	24	NUM
esutjss-226	159	13	24	24	NUM
esutjss-226	159	14	406	406	NUM
esutjss-226	159	15	order	order	NOUN
esutjss-226	159	16	of	of	ADP
esutjss-226	159	17	integration	integration	NOUN
esutjss-226	159	18	i(0	i(0	PROPN
esutjss-226	159	19	)	)	PUNCT
esutjss-226	159	20	i(0	i(0	PROPN
esutjss-226	159	21	)	)	PUNCT
esutjss-226	159	22	i(1	i(1	PROPN
esutjss-226	159	23	)	)	PUNCT
esutjss-226	159	24	i(1	i(1	PROPN
esutjss-226	159	25	)	)	PUNCT
esutjss-226	159	26	i(1	i(1	PROPN
esutjss-226	159	27	)	)	PUNCT
esutjss-226	159	28	i(0	i(0	PROPN
esutjss-226	159	29	)	)	PUNCT
esutjss-226	159	30	source	source	NOUN
esutjss-226	159	31	:	:	PUNCT
esutjss-226	159	32	authors	author	NOUN
esutjss-226	159	33	field	field	NOUN
esutjss-226	159	34	survey	survey	NOUN
esutjss-226	159	35	,	,	PUNCT
esutjss-226	159	36	2024	2024	NUM
esutjss-226	159	37	.	.	PUNCT
esutjss-226	160	1	notes	note	VERB
esutjss-226	160	2	:	:	PUNCT
esutjss-226	160	3	an	an	DET
esutjss-226	160	4	intercept	intercept	NOUN
esutjss-226	160	5	and	and	CCONJ
esutjss-226	160	6	trend	trend	NOUN
esutjss-226	160	7	are	be	AUX
esutjss-226	160	8	included	include	VERB
esutjss-226	160	9	in	in	ADP
esutjss-226	160	10	the	the	DET
esutjss-226	160	11	test	test	NOUN
esutjss-226	160	12	equation	equation	NOUN
esutjss-226	160	13	.	.	PUNCT
esutjss-226	161	1	the	the	DET
esutjss-226	161	2	lag	lag	NOUN
esutjss-226	161	3	length	length	NOUN
esutjss-226	161	4	was	be	AUX
esutjss-226	161	5	selected	select	VERB
esutjss-226	161	6	using	use	VERB
esutjss-226	161	7	the	the	DET
esutjss-226	161	8	schwarz	schwarz	PROPN
esutjss-226	161	9	information	information	NOUN
esutjss-226	161	10	criterion	criterion	NOUN
esutjss-226	161	11	.	.	PUNCT
esutjss-226	162	1	(	(	PUNCT
esutjss-226	162	2	*	*	NOUN
esutjss-226	162	3	)	)	PUNCT
esutjss-226	162	4	,	,	PUNCT
esutjss-226	162	5	(	(	PUNCT
esutjss-226	163	1	*	*	PUNCT
esutjss-226	163	2	*	*	PUNCT
esutjss-226	163	3	)	)	PUNCT
esutjss-226	163	4	,	,	PUNCT
esutjss-226	163	5	(	(	PUNCT
esutjss-226	164	1	*	*	PUNCT
esutjss-226	164	2	*	*	PUNCT
esutjss-226	164	3	*	*	NOUN
esutjss-226	164	4	)	)	PUNCT
esutjss-226	164	5	denote	denote	VERB
esutjss-226	164	6	probability	probability	NOUN
esutjss-226	164	7	statistical	statistical	ADJ
esutjss-226	164	8	significance	significance	NOUN
esutjss-226	164	9	at	at	ADP
esutjss-226	164	10	the	the	DET
esutjss-226	164	11	1	1	NUM
esutjss-226	164	12	%	%	NOUN
esutjss-226	164	13	,	,	PUNCT
esutjss-226	164	14	5	5	NUM
esutjss-226	164	15	%	%	NOUN
esutjss-226	164	16	and	and	CCONJ
esutjss-226	164	17	10	10	NUM
esutjss-226	164	18	%	%	NOUN
esutjss-226	164	19	levels	level	NOUN
esutjss-226	164	20	respectively	respectively	ADV
esutjss-226	164	21	.	.	PUNCT
esutjss-226	165	1	the	the	DET
esutjss-226	165	2	outcomes	outcome	NOUN
esutjss-226	165	3	of	of	ADP
esutjss-226	165	4	the	the	DET
esutjss-226	165	5	unit	unit	NOUN
esutjss-226	165	6	root	root	NOUN
esutjss-226	165	7	tests	test	NOUN
esutjss-226	165	8	are	be	AUX
esutjss-226	165	9	presented	present	VERB
esutjss-226	165	10	in	in	ADP
esutjss-226	165	11	table	table	NOUN
esutjss-226	165	12	2	2	NUM
esutjss-226	165	13	.	.	PUNCT
esutjss-226	165	14	augmented	augment	VERB
esutjss-226	165	15	dickey	dickey	NOUN
esutjss-226	165	16	-	-	PUNCT
esutjss-226	165	17	fuller	full	ADJ
esutjss-226	165	18	(	(	PUNCT
esutjss-226	165	19	adf	adf	NOUN
esutjss-226	165	20	)	)	PUNCT
esutjss-226	165	21	was	be	AUX
esutjss-226	165	22	employed	employ	VERB
esutjss-226	165	23	at	at	ADP
esutjss-226	165	24	the	the	DET
esutjss-226	165	25	1	1	NUM
esutjss-226	165	26	%	%	NOUN
esutjss-226	165	27	,	,	PUNCT
esutjss-226	165	28	5	5	NUM
esutjss-226	165	29	%	%	NOUN
esutjss-226	165	30	,	,	PUNCT
esutjss-226	165	31	and	and	CCONJ
esutjss-226	165	32	10	10	NUM
esutjss-226	165	33	%	%	NOUN
esutjss-226	165	34	significant	significant	ADJ
esutjss-226	165	35	levels	level	NOUN
esutjss-226	165	36	.	.	PUNCT
esutjss-226	166	1	except	except	SCONJ
esutjss-226	166	2	for	for	ADP
esutjss-226	166	3	abu	abu	PROPN
esutjss-226	166	4	,	,	PUNCT
esutjss-226	166	5	et	et	PROPN
esutjss-226	166	6	and	and	CCONJ
esutjss-226	166	7	wt	wt	PROPN
esutjss-226	166	8	,	,	PUNCT
esutjss-226	166	9	which	which	PRON
esutjss-226	166	10	were	be	AUX
esutjss-226	166	11	significance	significance	NOUN
esutjss-226	166	12	at	at	ADP
esutjss-226	166	13	levels	level	NOUN
esutjss-226	166	14	,	,	PUNCT
esutjss-226	166	15	all	all	DET
esutjss-226	166	16	other	other	ADJ
esutjss-226	166	17	variables	variable	NOUN
esutjss-226	166	18	were	be	AUX
esutjss-226	166	19	significant	significant	ADJ
esutjss-226	166	20	at	at	ADP
esutjss-226	166	21	first	first	ADJ
esutjss-226	166	22	difference	difference	NOUN
esutjss-226	166	23	.	.	PUNCT
esutjss-226	167	1	this	this	PRON
esutjss-226	167	2	demonstrates	demonstrate	VERB
esutjss-226	167	3	that	that	SCONJ
esutjss-226	167	4	every	every	DET
esutjss-226	167	5	variable	variable	NOUN
esutjss-226	167	6	is	be	AUX
esutjss-226	167	7	integrated	integrate	VERB
esutjss-226	167	8	with	with	ADP
esutjss-226	167	9	order	order	NOUN
esutjss-226	167	10	one	one	NUM
esutjss-226	167	11	except	except	SCONJ
esutjss-226	167	12	for	for	ADP
esutjss-226	167	13	abu	abu	PROPN
esutjss-226	167	14	,	,	PUNCT
esutjss-226	167	15	et	et	PROPN
esutjss-226	167	16	and	and	CCONJ
esutjss-226	167	17	wt	wt	PROPN
esutjss-226	167	18	,	,	PUNCT
esutjss-226	167	19	which	which	PRON
esutjss-226	167	20	are	be	AUX
esutjss-226	167	21	integrated	integrate	VERB
esutjss-226	167	22	with	with	ADP
esutjss-226	167	23	order	order	NOUN
esutjss-226	167	24	zero	zero	NUM
esutjss-226	167	25	.	.	PUNCT
esutjss-226	168	1	co	co	NOUN
esutjss-226	168	2	-	-	NOUN
esutjss-226	168	3	integration	integration	NOUN
esutjss-226	168	4	test	test	NOUN
esutjss-226	168	5	table	table	NOUN
esutjss-226	168	6	1.4	1.4	NUM
esutjss-226	168	7	:	:	PUNCT
esutjss-226	168	8	f	f	X
esutjss-226	168	9	-	-	PUNCT
esutjss-226	168	10	bound	bind	VERB
esutjss-226	168	11	cointegration	cointegration	NOUN
esutjss-226	168	12	test	test	NOUN
esutjss-226	168	13	dependent	dependent	ADJ
esutjss-226	168	14	variable	variable	NOUN
esutjss-226	168	15	(	(	PUNCT
esutjss-226	168	16	abu	abu	PROPN
esutjss-226	168	17	)	)	PUNCT
esutjss-226	169	1	f	f	PROPN
esutjss-226	169	2	-	-	PUNCT
esutjss-226	169	3	statistics	statistic	NOUN
esutjss-226	169	4	(	(	PUNCT
esutjss-226	169	5	5	5	NUM
esutjss-226	169	6	%	%	NOUN
esutjss-226	169	7	sig	sig	NOUN
esutjss-226	169	8	.	.	PUNCT
esutjss-226	169	9	level	level	NOUN
esutjss-226	169	10	)	)	PUNCT
esutjss-226	169	11	3.857918	3.857918	NUM
esutjss-226	169	12	i(0	i(0	NOUN
esutjss-226	169	13	)	)	PUNCT
esutjss-226	169	14	bound	bind	VERB
esutjss-226	169	15	2.45	2.45	NUM
esutjss-226	169	16	i(1	i(1	NOUN
esutjss-226	169	17	)	)	PUNCT
esutjss-226	169	18	bound	bind	VERB
esutjss-226	169	19	3.61	3.61	NUM
esutjss-226	169	20	decision	decision	NOUN
esutjss-226	169	21	there	there	PRON
esutjss-226	169	22	is	be	VERB
esutjss-226	169	23	co	co	ADJ
esutjss-226	169	24	-	-	NOUN
esutjss-226	169	25	integration	integration	NOUN
esutjss-226	169	26	source	source	NOUN
esutjss-226	169	27	:	:	PUNCT
esutjss-226	169	28	authors	author	NOUN
esutjss-226	169	29	field	field	NOUN
esutjss-226	169	30	survey	survey	NOUN
esutjss-226	169	31	,	,	PUNCT
esutjss-226	169	32	2024	2024	NUM
esutjss-226	169	33	.	.	PUNCT
esutjss-226	170	1	the	the	DET
esutjss-226	170	2	results	result	NOUN
esutjss-226	170	3	of	of	ADP
esutjss-226	170	4	co	co	NOUN
esutjss-226	170	5	-	-	NOUN
esutjss-226	170	6	integration	integration	NOUN
esutjss-226	170	7	are	be	AUX
esutjss-226	170	8	demonstrated	demonstrate	VERB
esutjss-226	170	9	in	in	ADP
esutjss-226	170	10	table	table	NOUN
esutjss-226	170	11	3	3	NUM
esutjss-226	170	12	above	above	ADV
esutjss-226	170	13	.	.	PUNCT
esutjss-226	171	1	the	the	DET
esutjss-226	171	2	results	result	NOUN
esutjss-226	171	3	indicated	indicate	VERB
esutjss-226	171	4	that	that	SCONJ
esutjss-226	171	5	there	there	PRON
esutjss-226	171	6	are	be	VERB
esutjss-226	171	7	long	long	ADJ
esutjss-226	171	8	run	run	ADJ
esutjss-226	171	9	co	co	ADJ
esutjss-226	171	10	-	-	ADJ
esutjss-226	171	11	integrating	integrating	ADJ
esutjss-226	171	12	movements	movement	NOUN
esutjss-226	171	13	among	among	ADP
esutjss-226	171	14	all	all	DET
esutjss-226	171	15	the	the	DET
esutjss-226	171	16	variables	variable	NOUN
esutjss-226	171	17	.	.	PUNCT
esutjss-226	172	1	the	the	DET
esutjss-226	172	2	outcome	outcome	NOUN
esutjss-226	172	3	suggested	suggest	VERB
esutjss-226	172	4	there	there	PRON
esutjss-226	172	5	are	be	VERB
esutjss-226	172	6	long	long	ADJ
esutjss-226	172	7	run	run	VERB
esutjss-226	172	8	co	co	NOUN
esutjss-226	172	9	-	-	NOUN
esutjss-226	172	10	movement	movement	NOUN
esutjss-226	172	11	among	among	ADP
esutjss-226	172	12	aviation	aviation	NOUN
esutjss-226	172	13	business	business	NOUN
esutjss-226	172	14	and	and	CCONJ
esutjss-226	172	15	the	the	DET
esutjss-226	172	16	e	e	NOUN
esutjss-226	172	17	-	-	ADJ
esutjss-226	172	18	ticketing	ticketing	ADJ
esutjss-226	172	19	,	,	PUNCT
esutjss-226	172	20	return	return	NOUN
esutjss-226	172	21	on	on	ADP
esutjss-226	172	22	investment	investment	NOUN
esutjss-226	172	23	,	,	PUNCT
esutjss-226	172	24	website	website	NOUN
esutjss-226	172	25	trafficking	trafficking	NOUN
esutjss-226	172	26	,	,	PUNCT
esutjss-226	172	27	customer	customer	NOUN
esutjss-226	172	28	retention	retention	NOUN
esutjss-226	172	29	rate	rate	NOUN
esutjss-226	172	30	,	,	PUNCT
esutjss-226	172	31	email	email	NOUN
esutjss-226	172	32	marketing	marketing	NOUN
esutjss-226	172	33	metrics	metric	NOUN
esutjss-226	172	34	,	,	PUNCT
esutjss-226	172	35	social	social	ADJ
esutjss-226	172	36	media	medium	NOUN
esutjss-226	172	37	reach	reach	VERB
esutjss-226	172	38	,	,	PUNCT
esutjss-226	172	39	and	and	CCONJ
esutjss-226	172	40	advert	advert	ADJ
esutjss-226	172	41	performance	performance	NOUN
esutjss-226	172	42	in	in	ADP
esutjss-226	172	43	nigeria	nigeria	PROPN
esutjss-226	172	44	.	.	PUNCT
esutjss-226	173	1	discussion	discussion	NOUN
esutjss-226	173	2	of	of	ADP
esutjss-226	173	3	the	the	DET
esutjss-226	173	4	result	result	NOUN
esutjss-226	173	5	table	table	NOUN
esutjss-226	173	6	1.5	1.5	NUM
esutjss-226	173	7	:	:	PUNCT
esutjss-226	173	8	results	result	NOUN
esutjss-226	173	9	of	of	ADP
esutjss-226	173	10	ardl	ardl	NOUN
esutjss-226	173	11	estimates	estimate	VERB
esutjss-226	173	12	short	short	ADJ
esutjss-226	173	13	run	run	NOUN
esutjss-226	173	14	effect	effect	NOUN
esutjss-226	173	15	variables→	variables→	PROPN
esutjss-226	173	16	coefficients	coefficient	NOUN
esutjss-226	173	17	std	std	NOUN
esutjss-226	173	18	.	.	PUNCT
esutjss-226	174	1	err	err	VERB
esutjss-226	174	2	p	p	NOUN
esutjss-226	174	3	-	-	PUNCT
esutjss-226	174	4	values	value	NOUN
esutjss-226	174	5	dabu	dabu	NOUN
esutjss-226	174	6	.6017226	.6017226	PROPN
esutjss-226	174	7	.51464	.51464	PROPN
esutjss-226	175	1	0.242	0.242	NUM
esutjss-226	175	2	dem	dem	ADJ
esutjss-226	175	3	.0001234	.0001234	PROPN
esutjss-226	175	4	.0000793	.0000793	PROPN
esutjss-226	175	5	0.105	0.105	NUM
esutjss-226	175	6	det	det	PROPN
esutjss-226	175	7	.1120702	.1120702	PROPN
esutjss-226	175	8	.1163409	.1163409	PROPN
esutjss-226	175	9	0.335	0.335	NUM
esutjss-226	175	10	droi	droi	NOUN
esutjss-226	175	11	.1294019	.1294019	AUX
esutjss-226	175	12	.1287545	.1287545	NOUN
esutjss-226	175	13	0.315	0.315	NUM
esutjss-226	175	14	dsmr	dsmr	NOUN
esutjss-226	175	15	.8204026	.8204026	PUNCT
esutjss-226	176	1	.8184718	.8184718	NOUN
esutjss-226	176	2	0.316	0.316	NUM
esutjss-226	176	3	dwt	dwt	NOUN
esutjss-226	176	4	.0046096	.0046096	PROPN
esutjss-226	176	5	.0040324	.0040324	PROPN
esutjss-226	176	6	0.254	0.254	NUM
esutjss-226	176	7	speed	speed	NOUN
esutjss-226	176	8	of	of	ADP
esutjss-226	176	9	adjustment	adjustment	NOUN
esutjss-226	176	10	cointeq01	cointeq01	NOUN
esutjss-226	176	11	-.2574114	-.2574114	PUNCT
esutjss-226	176	12	.1173234	.1173234	NOUN
esutjss-226	176	13	0.000	0.000	NUM
esutjss-226	176	14	long	long	ADJ
esutjss-226	176	15	run	run	NOUN
esutjss-226	176	16	effect	effect	NOUN
esutjss-226	176	17	em	em	PRON
esutjss-226	176	18	0.035557	0.035557	NUM
esutjss-226	176	19	0.013978	0.013978	NUM
esutjss-226	176	20	0.031	0.031	NUM
esutjss-226	176	21	et	et	NOUN
esutjss-226	176	22	0.021343	0.021343	NUM
esutjss-226	176	23	0.016954	0.016954	NUM
esutjss-226	176	24	0.000	0.000	NUM
esutjss-226	176	25	roi	roi	NOUN
esutjss-226	176	26	0.024188	0.024188	NUM
esutjss-226	176	27	0.014125	0.014125	NUM
esutjss-226	176	28	0.028	0.028	NUM
esutjss-226	176	29	smr	smr	NOUN
esutjss-226	176	30	0.015030	0.015030	NUM
esutjss-226	176	31	0.015594	0.015594	NUM
esutjss-226	176	32	0.014	0.014	NUM
esutjss-226	176	33	wt	wt	PROPN
esutjss-226	176	34	0.001272	0.001272	NUM
esutjss-226	176	35	0.002943	0.002943	NUM
esutjss-226	176	36	0.042	0.042	NUM
esutjss-226	176	37	source	source	NOUN
esutjss-226	176	38	:	:	PUNCT
esutjss-226	176	39	authors	author	NOUN
esutjss-226	176	40	field	field	NOUN
esutjss-226	176	41	survey	survey	NOUN
esutjss-226	176	42	,	,	PUNCT
esutjss-226	176	43	2024	2024	NUM
esutjss-226	176	44	.	.	PUNCT
esutjss-226	177	1	the	the	DET
esutjss-226	177	2	result	result	NOUN
esutjss-226	177	3	of	of	ADP
esutjss-226	177	4	the	the	DET
esutjss-226	177	5	impact	impact	NOUN
esutjss-226	177	6	of	of	ADP
esutjss-226	177	7	digital	digital	ADJ
esutjss-226	177	8	marketing	marketing	NOUN
esutjss-226	177	9	on	on	ADP
esutjss-226	177	10	aviation	aviation	NOUN
esutjss-226	177	11	business	business	NOUN
esutjss-226	177	12	in	in	ADP
esutjss-226	177	13	nigeria	nigeria	PROPN
esutjss-226	177	14	is	be	AUX
esutjss-226	177	15	presented	present	VERB
esutjss-226	177	16	in	in	ADP
esutjss-226	177	17	table	table	NOUN
esutjss-226	177	18	5	5	NUM
esutjss-226	177	19	.	.	PUNCT
esutjss-226	177	20	from	from	ADP
esutjss-226	177	21	the	the	DET
esutjss-226	177	22	table	table	NOUN
esutjss-226	177	23	,	,	PUNCT
esutjss-226	177	24	in	in	ADP
esutjss-226	177	25	the	the	DET
esutjss-226	177	26	short	short	ADJ
esutjss-226	177	27	run	run	NOUN
esutjss-226	177	28	,	,	PUNCT
esutjss-226	177	29	all	all	DET
esutjss-226	177	30	the	the	DET
esutjss-226	177	31	exogenous	exogenous	ADJ
esutjss-226	177	32	variables	variable	NOUN
esutjss-226	177	33	,	,	PUNCT
esutjss-226	177	34	that	that	ADV
esutjss-226	177	35	is	is	ADV
esutjss-226	177	36	,	,	PUNCT
esutjss-226	177	37	email	email	NOUN
esutjss-226	177	38	marketing	marketing	NOUN
esutjss-226	177	39	,	,	PUNCT
esutjss-226	177	40	407	407	NUM
esutjss-226	177	41	e	e	NOUN
esutjss-226	177	42	-	-	ADJ
esutjss-226	177	43	ticketing	ticketing	ADJ
esutjss-226	177	44	,	,	PUNCT
esutjss-226	177	45	return	return	NOUN
esutjss-226	177	46	on	on	ADP
esutjss-226	177	47	investment	investment	NOUN
esutjss-226	177	48	,	,	PUNCT
esutjss-226	177	49	social	social	ADJ
esutjss-226	177	50	media	medium	NOUN
esutjss-226	177	51	reach	reach	VERB
esutjss-226	177	52	,	,	PUNCT
esutjss-226	177	53	and	and	CCONJ
esutjss-226	177	54	website	website	NOUN
esutjss-226	177	55	trafficking	trafficking	NOUN
esutjss-226	177	56	,	,	PUNCT
esutjss-226	177	57	all	all	PRON
esutjss-226	177	58	have	have	VERB
esutjss-226	177	59	positive	positive	ADJ
esutjss-226	177	60	and	and	CCONJ
esutjss-226	177	61	insignificant	insignificant	ADJ
esutjss-226	177	62	impacts	impact	NOUN
esutjss-226	177	63	on	on	ADP
esutjss-226	177	64	aviation	aviation	NOUN
esutjss-226	177	65	businesses	business	NOUN
esutjss-226	177	66	in	in	ADP
esutjss-226	177	67	nigeria	nigeria	PROPN
esutjss-226	177	68	.	.	PUNCT
esutjss-226	178	1	hence	hence	ADV
esutjss-226	178	2	,	,	PUNCT
esutjss-226	178	3	digital	digital	ADJ
esutjss-226	178	4	marketing	marketing	NOUN
esutjss-226	178	5	has	have	VERB
esutjss-226	178	6	no	no	DET
esutjss-226	178	7	significant	significant	ADJ
esutjss-226	178	8	positive	positive	ADJ
esutjss-226	178	9	impact	impact	NOUN
esutjss-226	178	10	on	on	ADP
esutjss-226	178	11	aviation	aviation	NOUN
esutjss-226	178	12	businesses	business	NOUN
esutjss-226	178	13	in	in	ADP
esutjss-226	178	14	nigeria	nigeria	PROPN
esutjss-226	178	15	.	.	PUNCT
esutjss-226	179	1	this	this	PRON
esutjss-226	179	2	may	may	AUX
esutjss-226	179	3	be	be	AUX
esutjss-226	179	4	as	as	ADP
esutjss-226	179	5	a	a	DET
esutjss-226	179	6	result	result	NOUN
esutjss-226	179	7	of	of	ADP
esutjss-226	179	8	asymmetric	asymmetric	ADJ
esutjss-226	179	9	information	information	NOUN
esutjss-226	179	10	and	and	CCONJ
esutjss-226	179	11	low	low	ADJ
esutjss-226	179	12	level	level	NOUN
esutjss-226	179	13	of	of	ADP
esutjss-226	179	14	awareness	awareness	NOUN
esutjss-226	179	15	among	among	ADP
esutjss-226	179	16	nigerians	nigerians	PROPN
esutjss-226	179	17	.	.	PUNCT
esutjss-226	180	1	meanwhile	meanwhile	ADV
esutjss-226	180	2	,	,	PUNCT
esutjss-226	180	3	in	in	ADP
esutjss-226	180	4	the	the	DET
esutjss-226	180	5	long	long	ADJ
esutjss-226	180	6	run	run	NOUN
esutjss-226	180	7	,	,	PUNCT
esutjss-226	180	8	all	all	DET
esutjss-226	180	9	the	the	DET
esutjss-226	180	10	independent	independent	ADJ
esutjss-226	180	11	variables	variable	NOUN
esutjss-226	180	12	that	that	PRON
esutjss-226	180	13	is	be	AUX
esutjss-226	180	14	,	,	PUNCT
esutjss-226	180	15	email	email	NOUN
esutjss-226	180	16	marketing	marketing	NOUN
esutjss-226	180	17	,	,	PUNCT
esutjss-226	180	18	e	e	NOUN
esutjss-226	180	19	-	-	ADJ
esutjss-226	180	20	ticketing	ticketing	ADJ
esutjss-226	180	21	,	,	PUNCT
esutjss-226	180	22	return	return	NOUN
esutjss-226	180	23	on	on	ADP
esutjss-226	180	24	investment	investment	NOUN
esutjss-226	180	25	,	,	PUNCT
esutjss-226	180	26	social	social	ADJ
esutjss-226	180	27	media	medium	NOUN
esutjss-226	180	28	reach	reach	VERB
esutjss-226	180	29	,	,	PUNCT
esutjss-226	180	30	and	and	CCONJ
esutjss-226	180	31	website	website	NOUN
esutjss-226	180	32	trafficking	trafficking	NOUN
esutjss-226	180	33	,	,	PUNCT
esutjss-226	180	34	all	all	PRON
esutjss-226	180	35	have	have	VERB
esutjss-226	180	36	significant	significant	ADJ
esutjss-226	180	37	positive	positive	ADJ
esutjss-226	180	38	impact	impact	NOUN
esutjss-226	180	39	on	on	ADP
esutjss-226	180	40	aviation	aviation	NOUN
esutjss-226	180	41	business	business	NOUN
esutjss-226	180	42	in	in	ADP
esutjss-226	180	43	nigeria	nigeria	PROPN
esutjss-226	180	44	.	.	PUNCT
esutjss-226	181	1	thus	thus	ADV
esutjss-226	181	2	,	,	PUNCT
esutjss-226	181	3	digital	digital	ADJ
esutjss-226	181	4	marketing	marketing	NOUN
esutjss-226	181	5	has	have	VERB
esutjss-226	181	6	positive	positive	ADJ
esutjss-226	181	7	and	and	CCONJ
esutjss-226	181	8	significant	significant	ADJ
esutjss-226	181	9	impact	impact	NOUN
esutjss-226	181	10	on	on	ADP
esutjss-226	181	11	aviation	aviation	NOUN
esutjss-226	181	12	business	business	NOUN
esutjss-226	181	13	in	in	ADP
esutjss-226	181	14	nigeria	nigeria	PROPN
esutjss-226	181	15	which	which	PRON
esutjss-226	181	16	will	will	AUX
esutjss-226	181	17	in	in	ADP
esutjss-226	181	18	turn	turn	NOUN
esutjss-226	181	19	promote	promote	VERB
esutjss-226	181	20	nigeria	nigeria	PRON
esutjss-226	181	21	economic	economic	ADJ
esutjss-226	181	22	growth	growth	NOUN
esutjss-226	181	23	.	.	PUNCT
esutjss-226	182	1	this	this	PRON
esutjss-226	182	2	is	be	AUX
esutjss-226	182	3	true	true	ADJ
esutjss-226	182	4	of	of	ADP
esutjss-226	182	5	that	that	SCONJ
esutjss-226	182	6	the	the	DET
esutjss-226	182	7	information	information	NOUN
esutjss-226	182	8	and	and	CCONJ
esutjss-226	182	9	the	the	DET
esutjss-226	182	10	awareness	awareness	NOUN
esutjss-226	182	11	on	on	ADP
esutjss-226	182	12	the	the	DET
esutjss-226	182	13	digital	digital	ADJ
esutjss-226	182	14	marketing	marketing	NOUN
esutjss-226	182	15	has	have	AUX
esutjss-226	182	16	spread	spread	VERB
esutjss-226	182	17	among	among	ADP
esutjss-226	182	18	the	the	DET
esutjss-226	182	19	people	people	NOUN
esutjss-226	182	20	the	the	DET
esutjss-226	182	21	country	country	NOUN
esutjss-226	182	22	and	and	CCONJ
esutjss-226	182	23	as	as	ADP
esutjss-226	182	24	such	such	ADJ
esutjss-226	182	25	,	,	PUNCT
esutjss-226	182	26	it	it	PRON
esutjss-226	182	27	promotes	promote	VERB
esutjss-226	182	28	the	the	DET
esutjss-226	182	29	aviation	aviation	NOUN
esutjss-226	182	30	businesses	business	NOUN
esutjss-226	182	31	which	which	PRON
esutjss-226	182	32	lead	lead	VERB
esutjss-226	182	33	to	to	PART
esutjss-226	182	34	increase	increase	VERB
esutjss-226	182	35	in	in	ADP
esutjss-226	182	36	economic	economic	ADJ
esutjss-226	182	37	growth	growth	NOUN
esutjss-226	182	38	in	in	ADP
esutjss-226	182	39	nigeria	nigeria	PROPN
esutjss-226	182	40	.	.	PUNCT
esutjss-226	183	1	also	also	ADV
esutjss-226	183	2	,	,	PUNCT
esutjss-226	183	3	the	the	DET
esutjss-226	183	4	result	result	NOUN
esutjss-226	183	5	showed	show	VERB
esutjss-226	183	6	that	that	SCONJ
esutjss-226	183	7	there	there	PRON
esutjss-226	183	8	is	be	VERB
esutjss-226	183	9	a	a	DET
esutjss-226	183	10	long	long	ADJ
esutjss-226	183	11	-	-	PUNCT
esutjss-226	183	12	run	run	NOUN
esutjss-226	183	13	association	association	NOUN
esutjss-226	183	14	among	among	ADP
esutjss-226	183	15	aviation	aviation	NOUN
esutjss-226	183	16	businesses	business	NOUN
esutjss-226	183	17	and	and	CCONJ
esutjss-226	183	18	digital	digital	ADJ
esutjss-226	183	19	marketing	marketing	NOUN
esutjss-226	183	20	instruments	instrument	NOUN
esutjss-226	183	21	.	.	PUNCT
esutjss-226	184	1	there	there	PRON
esutjss-226	184	2	is	be	VERB
esutjss-226	184	3	a	a	DET
esutjss-226	184	4	long	long	ADV
esutjss-226	184	5	-	-	PUNCT
esutjss-226	184	6	run	run	NOUN
esutjss-226	184	7	causality	causality	NOUN
esutjss-226	184	8	jointly	jointly	ADV
esutjss-226	184	9	running	run	VERB
esutjss-226	184	10	from	from	ADP
esutjss-226	184	11	the	the	DET
esutjss-226	184	12	digital	digital	ADJ
esutjss-226	184	13	marketing	marketing	NOUN
esutjss-226	184	14	instruments	instrument	NOUN
esutjss-226	184	15	and	and	CCONJ
esutjss-226	184	16	aviation	aviation	NOUN
esutjss-226	184	17	business	business	NOUN
esutjss-226	184	18	in	in	ADP
esutjss-226	184	19	nigeria	nigeria	PROPN
esutjss-226	184	20	.	.	PUNCT
esutjss-226	185	1	this	this	PRON
esutjss-226	185	2	implies	imply	VERB
esutjss-226	185	3	that	that	SCONJ
esutjss-226	185	4	the	the	DET
esutjss-226	185	5	errors	error	NOUN
esutjss-226	185	6	in	in	ADP
esutjss-226	185	7	problems	problem	NOUN
esutjss-226	185	8	in	in	ADP
esutjss-226	185	9	the	the	DET
esutjss-226	185	10	aviation	aviation	NOUN
esutjss-226	185	11	business	business	NOUN
esutjss-226	185	12	in	in	ADP
esutjss-226	185	13	the	the	DET
esutjss-226	185	14	current	current	ADJ
esutjss-226	185	15	year	year	NOUN
esutjss-226	185	16	will	will	AUX
esutjss-226	185	17	be	be	AUX
esutjss-226	185	18	corrected	correct	VERB
esutjss-226	185	19	by	by	ADP
esutjss-226	185	20	the	the	DET
esutjss-226	185	21	digital	digital	ADJ
esutjss-226	185	22	marketing	marketing	NOUN
esutjss-226	185	23	instruments	instrument	NOUN
esutjss-226	185	24	at	at	ADP
esutjss-226	185	25	an	an	DET
esutjss-226	185	26	adjustment	adjustment	NOUN
esutjss-226	185	27	speed	speed	NOUN
esutjss-226	185	28	of	of	ADP
esutjss-226	185	29	25.74	25.74	NUM
esutjss-226	185	30	%	%	NOUN
esutjss-226	185	31	annually	annually	ADV
esutjss-226	185	32	.	.	PUNCT
esutjss-226	186	1	post	post	NOUN
esutjss-226	186	2	estimation	estimation	NOUN
esutjss-226	186	3	results	result	NOUN
esutjss-226	186	4	table	table	VERB
esutjss-226	186	5	1.6	1.6	NUM
esutjss-226	186	6	:	:	PUNCT
esutjss-226	186	7	post	post	VERB
esutjss-226	186	8	estimation	estimation	NOUN
esutjss-226	186	9	residual	residual	ADJ
esutjss-226	186	10	normality	normality	NOUN
esutjss-226	186	11	test	test	NOUN
esutjss-226	186	12	jarque	jarque	NOUN
esutjss-226	186	13	bera	bera	PROPN
esutjss-226	186	14	prob	prob	PROPN
esutjss-226	186	15	.	.	PUNCT
esutjss-226	187	1	abu	abu	PROPN
esutjss-226	187	2	0.529251	0.529251	NUM
esutjss-226	188	1	0.634116	0.634116	NUM
esutjss-226	188	2	serial	serial	ADJ
esutjss-226	188	3	correlation	correlation	NOUN
esutjss-226	188	4	test	test	NOUN
esutjss-226	188	5	f	f	X
esutjss-226	188	6	-	-	PUNCT
esutjss-226	188	7	statistic	statistic	ADJ
esutjss-226	188	8	obs*r	obs*r	NOUN
esutjss-226	188	9	-	-	PUNCT
esutjss-226	188	10	squared	square	VERB
esutjss-226	188	11	abu	abu	PROPN
esutjss-226	188	12	0.356096	0.356096	NUM
esutjss-226	188	13	(	(	PUNCT
esutjss-226	188	14	0.7040	0.7040	NUM
esutjss-226	188	15	)	)	PUNCT
esutjss-226	188	16	0.922224	0.922224	NUM
esutjss-226	188	17	(	(	PUNCT
esutjss-226	188	18	0.6306	0.6306	NUM
esutjss-226	188	19	)	)	PUNCT
esutjss-226	188	20	source	source	NOUN
esutjss-226	188	21	:	:	PUNCT
esutjss-226	188	22	authors	author	NOUN
esutjss-226	188	23	field	field	NOUN
esutjss-226	188	24	survey	survey	NOUN
esutjss-226	188	25	,	,	PUNCT
esutjss-226	188	26	2024	2024	NUM
esutjss-226	188	27	.	.	PUNCT
esutjss-226	189	1	the	the	DET
esutjss-226	189	2	result	result	NOUN
esutjss-226	189	3	of	of	ADP
esutjss-226	189	4	residual	residual	ADJ
esutjss-226	189	5	diagnostics	diagnostic	NOUN
esutjss-226	189	6	demonstrated	demonstrate	VERB
esutjss-226	189	7	in	in	ADP
esutjss-226	189	8	table	table	NOUN
esutjss-226	189	9	6	6	NUM
esutjss-226	189	10	above	above	ADV
esutjss-226	189	11	showed	show	VERB
esutjss-226	189	12	that	that	SCONJ
esutjss-226	189	13	the	the	DET
esutjss-226	189	14	residuals	residual	NOUN
esutjss-226	189	15	from	from	ADP
esutjss-226	189	16	the	the	DET
esutjss-226	189	17	two	two	NUM
esutjss-226	189	18	models	model	NOUN
esutjss-226	189	19	are	be	AUX
esutjss-226	189	20	normally	normally	ADV
esutjss-226	189	21	distributed	distribute	VERB
esutjss-226	189	22	as	as	SCONJ
esutjss-226	189	23	showed	show	VERB
esutjss-226	189	24	by	by	ADP
esutjss-226	189	25	the	the	DET
esutjss-226	189	26	probability	probability	NOUN
esutjss-226	189	27	level	level	NOUN
esutjss-226	189	28	of	of	ADP
esutjss-226	189	29	the	the	DET
esutjss-226	189	30	jarque	jarque	NOUN
esutjss-226	189	31	-	-	PUNCT
esutjss-226	189	32	bera	bera	NOUN
esutjss-226	189	33	statistics	statistic	NOUN
esutjss-226	189	34	.	.	PUNCT
esutjss-226	190	1	the	the	DET
esutjss-226	190	2	results	result	NOUN
esutjss-226	190	3	also	also	ADV
esutjss-226	190	4	showed	show	VERB
esutjss-226	190	5	that	that	SCONJ
esutjss-226	190	6	the	the	DET
esutjss-226	190	7	errors	error	NOUN
esutjss-226	190	8	in	in	ADP
esutjss-226	190	9	the	the	DET
esutjss-226	190	10	models	model	NOUN
esutjss-226	190	11	are	be	AUX
esutjss-226	190	12	not	not	PART
esutjss-226	190	13	serially	serially	ADV
esutjss-226	190	14	correlated	correlate	VERB
esutjss-226	190	15	.	.	PUNCT
esutjss-226	191	1	conclusion	conclusion	NOUN
esutjss-226	191	2	and	and	CCONJ
esutjss-226	191	3	recommendation	recommendation	VERB
esutjss-226	191	4	the	the	DET
esutjss-226	191	5	study	study	NOUN
esutjss-226	191	6	's	's	PART
esutjss-226	191	7	findings	finding	NOUN
esutjss-226	191	8	indicate	indicate	VERB
esutjss-226	191	9	that	that	SCONJ
esutjss-226	191	10	the	the	DET
esutjss-226	191	11	aviation	aviation	NOUN
esutjss-226	191	12	industry	industry	NOUN
esutjss-226	191	13	in	in	ADP
esutjss-226	191	14	nigeria	nigeria	PROPN
esutjss-226	191	15	is	be	AUX
esutjss-226	191	16	positively	positively	ADV
esutjss-226	191	17	and	and	CCONJ
esutjss-226	191	18	marginally	marginally	ADV
esutjss-226	191	19	impacted	impact	VERB
esutjss-226	191	20	by	by	ADP
esutjss-226	191	21	all	all	PRON
esutjss-226	191	22	of	of	ADP
esutjss-226	191	23	the	the	DET
esutjss-226	191	24	exogenous	exogenous	ADJ
esutjss-226	191	25	variables	variable	NOUN
esutjss-226	191	26	,	,	PUNCT
esutjss-226	191	27	including	include	VERB
esutjss-226	191	28	social	social	ADJ
esutjss-226	191	29	media	medium	NOUN
esutjss-226	191	30	reach	reach	VERB
esutjss-226	191	31	,	,	PUNCT
esutjss-226	191	32	email	email	NOUN
esutjss-226	191	33	marketing	marketing	NOUN
esutjss-226	191	34	,	,	PUNCT
esutjss-226	191	35	eticketing	etickete	VERB
esutjss-226	191	36	,	,	PUNCT
esutjss-226	191	37	return	return	VERB
esutjss-226	191	38	on	on	ADP
esutjss-226	191	39	investment	investment	NOUN
esutjss-226	191	40	,	,	PUNCT
esutjss-226	191	41	and	and	CCONJ
esutjss-226	191	42	website	website	NOUN
esutjss-226	191	43	trafficking	trafficking	NOUN
esutjss-226	191	44	.	.	PUNCT
esutjss-226	192	1	additionally	additionally	ADV
esutjss-226	192	2	,	,	PUNCT
esutjss-226	192	3	all	all	DET
esutjss-226	192	4	marketing	marketing	NOUN
esutjss-226	192	5	indices	index	NOUN
esutjss-226	192	6	and	and	CCONJ
esutjss-226	192	7	the	the	DET
esutjss-226	192	8	aviation	aviation	NOUN
esutjss-226	192	9	industry	industry	NOUN
esutjss-226	192	10	have	have	VERB
esutjss-226	192	11	long	long	ADJ
esutjss-226	192	12	-	-	PUNCT
esutjss-226	192	13	term	term	NOUN
esutjss-226	192	14	co	co	NOUN
esutjss-226	192	15	-	-	NOUN
esutjss-226	192	16	movements	movement	NOUN
esutjss-226	192	17	that	that	PRON
esutjss-226	192	18	contribute	contribute	VERB
esutjss-226	192	19	to	to	ADP
esutjss-226	192	20	the	the	DET
esutjss-226	192	21	performance	performance	NOUN
esutjss-226	192	22	of	of	ADP
esutjss-226	192	23	advertisements	advertisement	NOUN
esutjss-226	192	24	in	in	ADP
esutjss-226	192	25	the	the	DET
esutjss-226	192	26	nigerian	nigerian	ADJ
esutjss-226	192	27	aviation	aviation	NOUN
esutjss-226	192	28	sector	sector	NOUN
esutjss-226	192	29	.	.	PUNCT
esutjss-226	193	1	ultimately	ultimately	ADV
esutjss-226	193	2	,	,	PUNCT
esutjss-226	193	3	a	a	DET
esutjss-226	193	4	long	long	ADJ
esutjss-226	193	5	-	-	PUNCT
esutjss-226	193	6	term	term	NOUN
esutjss-226	193	7	causation	causation	NOUN
esutjss-226	193	8	originates	originate	VERB
esutjss-226	193	9	from	from	ADP
esutjss-226	193	10	the	the	DET
esutjss-226	193	11	digital	digital	ADJ
esutjss-226	193	12	marketing	marketing	NOUN
esutjss-226	193	13	tools	tool	NOUN
esutjss-226	193	14	at	at	ADP
esutjss-226	193	15	an	an	DET
esutjss-226	193	16	annual	annual	ADJ
esutjss-226	193	17	adjustment	adjustment	NOUN
esutjss-226	193	18	speed	speed	NOUN
esutjss-226	193	19	of	of	ADP
esutjss-226	193	20	25.74	25.74	NUM
esutjss-226	193	21	%	%	NOUN
esutjss-226	193	22	.	.	PUNCT
esutjss-226	194	1	according	accord	VERB
esutjss-226	194	2	to	to	ADP
esutjss-226	194	3	the	the	DET
esutjss-226	194	4	research	research	NOUN
esutjss-226	194	5	,	,	PUNCT
esutjss-226	194	6	aviation	aviation	NOUN
esutjss-226	194	7	companies	company	NOUN
esutjss-226	194	8	should	should	AUX
esutjss-226	194	9	consider	consider	VERB
esutjss-226	194	10	alternative	alternative	ADJ
esutjss-226	194	11	marketing	marketing	NOUN
esutjss-226	194	12	strategies	strategy	NOUN
esutjss-226	194	13	in	in	ADP
esutjss-226	194	14	the	the	DET
esutjss-226	194	15	event	event	NOUN
esutjss-226	194	16	of	of	ADP
esutjss-226	194	17	internet	internet	NOUN
esutjss-226	194	18	outages	outage	NOUN
esutjss-226	194	19	or	or	CCONJ
esutjss-226	194	20	cyber	cyber	NOUN
esutjss-226	194	21	-	-	PUNCT
esutjss-226	194	22	attacks	attack	NOUN
esutjss-226	194	23	.	.	PUNCT
esutjss-226	195	1	408	408	NUM
esutjss-226	195	2	references	reference	NOUN
esutjss-226	195	3	alashe	alashe	PROPN
esutjss-226	195	4	,	,	PUNCT
esutjss-226	195	5	a.	a.	NOUN
esutjss-226	195	6	o.	o.	NOUN
esutjss-226	195	7	(	(	PUNCT
esutjss-226	195	8	2021	2021	NUM
esutjss-226	195	9	)	)	PUNCT
esutjss-226	195	10	.	.	PUNCT
esutjss-226	196	1	influence	influence	NOUN
esutjss-226	196	2	of	of	ADP
esutjss-226	196	3	social	social	ADJ
esutjss-226	196	4	media	medium	NOUN
esutjss-226	196	5	and	and	CCONJ
esutjss-226	196	6	marketing	marketing	NOUN
esutjss-226	196	7	on	on	ADP
esutjss-226	196	8	corporate	corporate	ADJ
esutjss-226	196	9	performance	performance	NOUN
esutjss-226	196	10	of	of	ADP
esutjss-226	196	11	financial	financial	ADJ
esutjss-226	196	12	institutes	institute	NOUN
esutjss-226	196	13	:	:	PUNCT
esutjss-226	196	14	an	an	DET
esutjss-226	196	15	analysis	analysis	NOUN
esutjss-226	196	16	on	on	ADP
esutjss-226	196	17	selected	select	VERB
esutjss-226	196	18	companies	company	NOUN
esutjss-226	196	19	in	in	ADP
esutjss-226	196	20	nigeria	nigeria	PROPN
esutjss-226	196	21	(	(	PUNCT
esutjss-226	196	22	master	master	NOUN
esutjss-226	196	23	's	's	PART
esutjss-226	196	24	thesis	thesis	NOUN
esutjss-226	196	25	,	,	PUNCT
esutjss-226	196	26	i̇stanbul	i̇stanbul	PUNCT
esutjss-226	196	27	gelişim	gelişim	PROPN
esutjss-226	196	28	üniversitesi	üniversitesi	PROPN
esutjss-226	196	29	lisansüstü	lisansüstü	ADP
esutjss-226	196	30	eğitim	eğitim	ADJ
esutjss-226	196	31	enstitüsü	enstitüsü	PROPN
esutjss-226	196	32	)	)	PUNCT
esutjss-226	196	33	.	.	PUNCT
esutjss-226	197	1	altındal	altındal	ADJ
esutjss-226	197	2	,	,	PUNCT
esutjss-226	197	3	m.	m.	NOUN
esutjss-226	197	4	(	(	PUNCT
esutjss-226	197	5	2013	2013	NUM
esutjss-226	197	6	)	)	PUNCT
esutjss-226	197	7	.	.	PUNCT
esutjss-226	198	1	digital	digital	PROPN
esutjss-226	198	2	pazarlamadamarkayönetimivesosyalmedyanınetkileribrand	pazarlamadamarkayönetimivesosyalmedyanınetkileribrand	NOUN
esutjss-226	198	3	management	management	NOUN
esutjss-226	198	4	in	in	ADP
esutjss-226	198	5	digital	digital	ADJ
esutjss-226	198	6	marketing	marketing	NOUN
esutjss-226	198	7	and	and	CCONJ
esutjss-226	198	8	the	the	DET
esutjss-226	198	9	effects	effect	NOUN
esutjss-226	198	10	of	of	ADP
esutjss-226	198	11	social	social	ADJ
esutjss-226	198	12	media	medium	NOUN
esutjss-226	198	13	.	.	PUNCT
esutjss-226	199	1	academic	academic	ADJ
esutjss-226	199	2	it	it	PRON
esutjss-226	199	3	conference	conference	NOUN
esutjss-226	199	4	,	,	PUNCT
esutjss-226	199	5	akdeniz	akdeniz	NOUN
esutjss-226	199	6	university	university	PROPN
esutjss-226	199	7	.	.	PUNCT
esutjss-226	200	1	banerji	banerji	PROPN
esutjss-226	200	2	,	,	PUNCT
esutjss-226	200	3	d.	d.	PROPN
esutjss-226	200	4	,	,	PUNCT
esutjss-226	200	5	saha	saha	PROPN
esutjss-226	200	6	,	,	PUNCT
esutjss-226	200	7	v.	v.	PROPN
esutjss-226	200	8	,	,	PUNCT
esutjss-226	200	9	singh	singh	PROPN
esutjss-226	200	10	,	,	PUNCT
esutjss-226	200	11	n.	n.	NOUN
esutjss-226	200	12	,	,	PUNCT
esutjss-226	200	13	&	&	CCONJ
esutjss-226	200	14	srivastava	srivastava	PROPN
esutjss-226	200	15	,	,	PUNCT
esutjss-226	200	16	r.	r.	PROPN
esutjss-226	200	17	(	(	PUNCT
esutjss-226	200	18	2023	2023	NUM
esutjss-226	200	19	)	)	PUNCT
esutjss-226	200	20	.	.	PUNCT
esutjss-226	201	1	what	what	PRON
esutjss-226	201	2	are	be	AUX
esutjss-226	201	3	the	the	DET
esutjss-226	201	4	most	most	ADV
esutjss-226	201	5	important	important	ADJ
esutjss-226	201	6	consumer	consumer	NOUN
esutjss-226	201	7	decision	decision	NOUN
esutjss-226	201	8	factors	factor	NOUN
esutjss-226	201	9	when	when	SCONJ
esutjss-226	201	10	choosing	choose	VERB
esutjss-226	201	11	an	an	DET
esutjss-226	201	12	airline	airline	NOUN
esutjss-226	201	13	?	?	PUNCT
esutjss-226	202	1	an	an	DET
esutjss-226	202	2	emerging	emerge	VERB
esutjss-226	202	3	economy	economy	NOUN
esutjss-226	202	4	perspective	perspective	NOUN
esutjss-226	202	5	.	.	PUNCT
esutjss-226	203	1	asia	asia	PROPN
esutjss-226	203	2	pacific	pacific	PROPN
esutjss-226	203	3	journal	journal	PROPN
esutjss-226	203	4	of	of	ADP
esutjss-226	203	5	marketing	marketing	NOUN
esutjss-226	203	6	and	and	CCONJ
esutjss-226	203	7	logistics	logistic	NOUN
esutjss-226	203	8	,	,	PUNCT
esutjss-226	203	9	35(1	35(1	NUM
esutjss-226	203	10	)	)	PUNCT
esutjss-226	203	11	,	,	PUNCT
esutjss-226	203	12	174	174	NUM
esutjss-226	203	13	-	-	SYM
esutjss-226	203	14	197	197	NUM
esutjss-226	203	15	.	.	PUNCT
esutjss-226	204	1	bawa	bawa	PROPN
esutjss-226	204	2	,	,	PUNCT
esutjss-226	204	3	t.	t.	PROPN
esutjss-226	204	4	i.	i.	PROPN
esutjss-226	204	5	,	,	PUNCT
esutjss-226	204	6	ubogu	ubogu	VERB
esutjss-226	204	7	,	,	PUNCT
esutjss-226	204	8	a.	a.	PROPN
esutjss-226	204	9	e.	e.	PROPN
esutjss-226	204	10	,	,	PUNCT
esutjss-226	204	11	adefila	adefila	PROPN
esutjss-226	204	12	,	,	PUNCT
esutjss-226	204	13	j.	j.	PROPN
esutjss-226	204	14	a.	a.	PROPN
esutjss-226	204	15	,	,	PUNCT
esutjss-226	204	16	&	&	CCONJ
esutjss-226	204	17	okere	okere	PROPN
esutjss-226	204	18	,	,	PUNCT
esutjss-226	204	19	d.	d.	PROPN
esutjss-226	204	20	c.	c.	PROPN
esutjss-226	204	21	(	(	PUNCT
esutjss-226	204	22	2018	2018	NUM
esutjss-226	204	23	)	)	PUNCT
esutjss-226	204	24	.	.	PUNCT
esutjss-226	205	1	adaptation	adaptation	NOUN
esutjss-226	205	2	strategies	strategy	NOUN
esutjss-226	205	3	of	of	ADP
esutjss-226	205	4	airline	airline	NOUN
esutjss-226	205	5	travel	travel	NOUN
esutjss-226	205	6	agencies	agency	NOUN
esutjss-226	205	7	to	to	ADP
esutjss-226	205	8	the	the	DET
esutjss-226	205	9	dynamics	dynamic	NOUN
esutjss-226	205	10	of	of	ADP
esutjss-226	205	11	airline	airline	NOUN
esutjss-226	205	12	industry	industry	NOUN
esutjss-226	205	13	in	in	ADP
esutjss-226	205	14	nigeria	nigeria	PROPN
esutjss-226	205	15	.	.	PUNCT
esutjss-226	206	1	science	science	PROPN
esutjss-226	206	2	world	world	PROPN
esutjss-226	206	3	journal	journal	PROPN
esutjss-226	206	4	,	,	PUNCT
esutjss-226	206	5	13(1	13(1	NUM
esutjss-226	206	6	)	)	PUNCT
esutjss-226	206	7	,	,	PUNCT
esutjss-226	206	8	4	4	NUM
esutjss-226	206	9	-	-	SYM
esutjss-226	206	10	10	10	NUM
esutjss-226	206	11	.	.	PUNCT
esutjss-226	207	1	chen	chen	PROPN
esutjss-226	207	2	,	,	PUNCT
esutjss-226	207	3	y.	y.	PROPN
esutjss-226	207	4	,	,	PUNCT
esutjss-226	207	5	kwilinski	kwilinski	PROPN
esutjss-226	207	6	,	,	PUNCT
esutjss-226	207	7	a.	a.	NOUN
esutjss-226	207	8	,	,	PUNCT
esutjss-226	207	9	chygryn	chygryn	PROPN
esutjss-226	207	10	,	,	PUNCT
esutjss-226	207	11	o.	o.	PROPN
esutjss-226	207	12	,	,	PUNCT
esutjss-226	207	13	lyulyov	lyulyov	NOUN
esutjss-226	207	14	,	,	PUNCT
esutjss-226	207	15	o.	o.	NOUN
esutjss-226	207	16	,	,	PUNCT
esutjss-226	207	17	&	&	CCONJ
esutjss-226	207	18	pimonenko	pimonenko	PROPN
esutjss-226	207	19	,	,	PUNCT
esutjss-226	207	20	t.	t.	NOUN
esutjss-226	207	21	(	(	PUNCT
esutjss-226	207	22	2021	2021	NUM
esutjss-226	207	23	)	)	PUNCT
esutjss-226	207	24	.	.	PUNCT
esutjss-226	208	1	the	the	DET
esutjss-226	208	2	green	green	ADJ
esutjss-226	208	3	competitiveness	competitiveness	NOUN
esutjss-226	208	4	of	of	ADP
esutjss-226	208	5	enterprises	enterprise	NOUN
esutjss-226	208	6	:	:	PUNCT
esutjss-226	208	7	justifying	justify	VERB
esutjss-226	208	8	the	the	DET
esutjss-226	208	9	quality	quality	NOUN
esutjss-226	208	10	criteria	criterion	NOUN
esutjss-226	208	11	of	of	ADP
esutjss-226	208	12	digital	digital	ADJ
esutjss-226	208	13	marketing	marketing	NOUN
esutjss-226	208	14	communication	communication	NOUN
esutjss-226	208	15	channels	channel	NOUN
esutjss-226	208	16	.	.	PUNCT
esutjss-226	209	1	sustainability	sustainability	NOUN
esutjss-226	209	2	,	,	PUNCT
esutjss-226	209	3	13(24	13(24	NUM
esutjss-226	209	4	)	)	PUNCT
esutjss-226	209	5	,	,	PUNCT
esutjss-226	209	6	13679	13679	NUM
esutjss-226	209	7	.	.	PUNCT
esutjss-226	210	1	florido	florido	NOUN
esutjss-226	210	2	-	-	PUNCT
esutjss-226	210	3	benítez	benítez	NOUN
esutjss-226	210	4	,	,	PUNCT
esutjss-226	210	5	l.	l.	PROPN
esutjss-226	210	6	(	(	PUNCT
esutjss-226	210	7	2022	2022	NUM
esutjss-226	210	8	)	)	PUNCT
esutjss-226	210	9	.	.	PUNCT
esutjss-226	211	1	international	international	ADJ
esutjss-226	211	2	mobile	mobile	ADJ
esutjss-226	211	3	marketing	marketing	NOUN
esutjss-226	211	4	:	:	PUNCT
esutjss-226	211	5	a	a	DET
esutjss-226	211	6	satisfactory	satisfactory	ADJ
esutjss-226	211	7	concept	concept	NOUN
esutjss-226	211	8	for	for	ADP
esutjss-226	211	9	companies	company	NOUN
esutjss-226	211	10	and	and	CCONJ
esutjss-226	211	11	users	user	NOUN
esutjss-226	211	12	in	in	ADP
esutjss-226	211	13	times	time	NOUN
esutjss-226	211	14	of	of	ADP
esutjss-226	211	15	pandemic	pandemic	ADJ
esutjss-226	211	16	.	.	PUNCT
esutjss-226	212	1	benchmarking	benchmarke	VERB
esutjss-226	212	2	:	:	PUNCT
esutjss-226	212	3	an	an	DET
esutjss-226	212	4	international	international	ADJ
esutjss-226	212	5	journal	journal	NOUN
esutjss-226	212	6	,	,	PUNCT
esutjss-226	212	7	29(6	29(6	NUM
esutjss-226	212	8	)	)	PUNCT
esutjss-226	212	9	,	,	PUNCT
esutjss-226	212	10	1826	1826	NUM
esutjss-226	212	11	-	-	SYM
esutjss-226	212	12	1856	1856	NUM
esutjss-226	212	13	.	.	PUNCT
esutjss-226	213	1	ha	ha	INTJ
esutjss-226	213	2	,	,	PUNCT
esutjss-226	213	3	m.	m.	NOUN
esutjss-226	213	4	t.	t.	PROPN
esutjss-226	213	5	(	(	PUNCT
esutjss-226	213	6	2021	2021	NUM
esutjss-226	213	7	)	)	PUNCT
esutjss-226	213	8	.	.	PUNCT
esutjss-226	214	1	the	the	DET
esutjss-226	214	2	impact	impact	NOUN
esutjss-226	214	3	of	of	ADP
esutjss-226	214	4	customer	customer	NOUN
esutjss-226	214	5	experience	experience	NOUN
esutjss-226	214	6	on	on	ADP
esutjss-226	214	7	customer	customer	NOUN
esutjss-226	214	8	satisfaction	satisfaction	NOUN
esutjss-226	214	9	and	and	CCONJ
esutjss-226	214	10	customer	customer	NOUN
esutjss-226	214	11	loyalty	loyalty	NOUN
esutjss-226	214	12	.	.	PUNCT
esutjss-226	215	1	turkish	turkish	ADJ
esutjss-226	215	2	journal	journal	NOUN
esutjss-226	215	3	of	of	ADP
esutjss-226	215	4	computer	computer	NOUN
esutjss-226	215	5	and	and	CCONJ
esutjss-226	215	6	mathematics	mathematic	NOUN
esutjss-226	215	7	education	education	NOUN
esutjss-226	215	8	,	,	PUNCT
esutjss-226	215	9	12(14	12(14	PROPN
esutjss-226	215	10	)	)	PUNCT
esutjss-226	215	11	,	,	PUNCT
esutjss-226	215	12	1027	1027	NUM
esutjss-226	215	13	-	-	SYM
esutjss-226	215	14	1038	1038	NUM
esutjss-226	215	15	.	.	PUNCT
esutjss-226	216	1	https://www.wordstream.com/social-media-marketing	https://www.wordstream.com/social-media-marketing	PROPN
esutjss-226	216	2	jayaram	jayaram	PROPN
esutjss-226	216	3	,	,	PUNCT
esutjss-226	216	4	d.	d.	PROPN
esutjss-226	216	5	,	,	PUNCT
esutjss-226	216	6	manrai	manrai	PROPN
esutjss-226	216	7	,	,	PUNCT
esutjss-226	216	8	a.	a.	PROPN
esutjss-226	216	9	k.	k.	PROPN
esutjss-226	216	10	,	,	PUNCT
esutjss-226	216	11	&	&	CCONJ
esutjss-226	216	12	manrai	manrai	PROPN
esutjss-226	216	13	,	,	PUNCT
esutjss-226	216	14	l.	l.	PROPN
esutjss-226	216	15	a.	a.	PROPN
esutjss-226	216	16	(	(	PUNCT
esutjss-226	216	17	2015	2015	NUM
esutjss-226	216	18	)	)	PUNCT
esutjss-226	216	19	.	.	PUNCT
esutjss-226	217	1	effective	effective	ADJ
esutjss-226	217	2	use	use	NOUN
esutjss-226	217	3	of	of	ADP
esutjss-226	217	4	marketing	marketing	NOUN
esutjss-226	217	5	technology	technology	NOUN
esutjss-226	217	6	in	in	ADP
esutjss-226	217	7	eastern	eastern	PROPN
esutjss-226	217	8	europe	europe	PROPN
esutjss-226	217	9	:	:	PUNCT
esutjss-226	217	10	web	web	NOUN
esutjss-226	217	11	analytics	analytic	NOUN
esutjss-226	217	12	,	,	PUNCT
esutjss-226	217	13	social	social	ADJ
esutjss-226	217	14	media	medium	NOUN
esutjss-226	217	15	,	,	PUNCT
esutjss-226	217	16	customer	customer	NOUN
esutjss-226	217	17	analytics	analytic	NOUN
esutjss-226	217	18	,	,	PUNCT
esutjss-226	217	19	digital	digital	ADJ
esutjss-226	217	20	campaigns	campaign	NOUN
esutjss-226	217	21	and	and	CCONJ
esutjss-226	217	22	mobile	mobile	ADJ
esutjss-226	217	23	applications	application	NOUN
esutjss-226	217	24	.	.	PUNCT
esutjss-226	218	1	journal	journal	NOUN
esutjss-226	218	2	of	of	ADP
esutjss-226	218	3	economics	economic	NOUN
esutjss-226	218	4	,	,	PUNCT
esutjss-226	218	5	finance	finance	NOUN
esutjss-226	218	6	and	and	CCONJ
esutjss-226	218	7	administrative	administrative	ADJ
esutjss-226	218	8	science	science	NOUN
esutjss-226	218	9	,	,	PUNCT
esutjss-226	218	10	20(39	20(39	NUM
esutjss-226	218	11	)	)	PUNCT
esutjss-226	218	12	,	,	PUNCT
esutjss-226	218	13	118	118	NUM
esutjss-226	218	14	-	-	SYM
esutjss-226	218	15	132	132	NUM
esutjss-226	218	16	.	.	PUNCT
esutjss-226	219	1	karaagaoglu	karaagaoglu	PROPN
esutjss-226	219	2	n.	n.	PROPN
esutjss-226	219	3	,	,	PUNCT
esutjss-226	219	4	cicek	cicek	PROPN
esutjss-226	219	5	m.	m.	PROPN
esutjss-226	219	6	,	,	PUNCT
esutjss-226	219	7	(	(	PUNCT
esutjss-226	219	8	2019	2019	NUM
esutjss-226	219	9	)	)	PUNCT
esutjss-226	219	10	,	,	PUNCT
esutjss-226	219	11	“	"	PUNCT
esutjss-226	219	12	an	an	DET
esutjss-226	219	13	evaluation	evaluation	NOUN
esutjss-226	219	14	of	of	ADP
esutjss-226	219	15	digital	digital	ADJ
esutjss-226	219	16	marketing	marketing	NOUN
esutjss-226	219	17	applications	application	NOUN
esutjss-226	219	18	in	in	ADP
esutjss-226	219	19	airline	airline	NOUN
esutjss-226	219	20	sector	sector	NOUN
esutjss-226	219	21	”	"	PUNCT
esutjss-226	219	22	,	,	PUNCT
esutjss-226	219	23	international	international	ADJ
esutjss-226	219	24	journal	journal	NOUN
esutjss-226	219	25	of	of	ADP
esutjss-226	219	26	human	human	ADJ
esutjss-226	219	27	sciences	sciences	PROPN
esutjss-226	219	28	,	,	PUNCT
esutjss-226	219	29	vol	vol	NOUN
esutjss-226	219	30	16	16	NUM
esutjss-226	219	31	,	,	PUNCT
esutjss-226	219	32	issue	issue	NOUN
esutjss-226	219	33	2	2	NUM
esutjss-226	219	34	,	,	PUNCT
esutjss-226	219	35	pp606	pp606	NOUN
esutjss-226	219	36	-	-	PUNCT
esutjss-226	219	37	618	618	NUM
esutjss-226	219	38	karaağaoğlu	karaağaoğlu	NOUN
esutjss-226	219	39	,	,	PUNCT
esutjss-226	219	40	n.	n.	NOUN
esutjss-226	219	41	,	,	PUNCT
esutjss-226	219	42	&	&	CCONJ
esutjss-226	219	43	çiçek	çiçek	PROPN
esutjss-226	219	44	,	,	PUNCT
esutjss-226	219	45	m.	m.	NOUN
esutjss-226	219	46	(	(	PUNCT
esutjss-226	219	47	2019	2019	NUM
esutjss-226	219	48	)	)	PUNCT
esutjss-226	219	49	.	.	PUNCT
esutjss-226	220	1	an	an	DET
esutjss-226	220	2	evaluation	evaluation	NOUN
esutjss-226	220	3	of	of	ADP
esutjss-226	220	4	digital	digital	ADJ
esutjss-226	220	5	marketing	marketing	NOUN
esutjss-226	220	6	applications	application	NOUN
esutjss-226	220	7	in	in	ADP
esutjss-226	220	8	airline	airline	NOUN
esutjss-226	220	9	sector	sector	NOUN
esutjss-226	220	10	.	.	PUNCT
esutjss-226	221	1	journal	journal	PROPN
esutjss-226	221	2	of	of	ADP
esutjss-226	221	3	human	human	PROPN
esutjss-226	221	4	sciences	science	NOUN
esutjss-226	221	5	,	,	PUNCT
esutjss-226	221	6	16(2	16(2	NUM
esutjss-226	221	7	)	)	PUNCT
esutjss-226	221	8	,	,	PUNCT
esutjss-226	221	9	606	606	NUM
esutjss-226	221	10	-	-	SYM
esutjss-226	221	11	619	619	NUM
esutjss-226	221	12	.	.	PUNCT
esutjss-226	222	1	krabalt	krabalt	NOUN
esutjss-226	222	2	,	,	PUNCT
esutjss-226	222	3	c.	c.	PROPN
esutjss-226	222	4	b.	b.	PROPN
esutjss-226	222	5	(	(	PUNCT
esutjss-226	222	6	2022	2022	NUM
esutjss-226	222	7	)	)	PUNCT
esutjss-226	222	8	.	.	PUNCT
esutjss-226	223	1	the	the	DET
esutjss-226	223	2	development	development	NOUN
esutjss-226	223	3	of	of	ADP
esutjss-226	223	4	strategic	strategic	ADJ
esutjss-226	223	5	customer	customer	NOUN
esutjss-226	223	6	relationship	relationship	NOUN
esutjss-226	223	7	,	,	PUNCT
esutjss-226	223	8	international	international	ADJ
esutjss-226	223	9	journal	journal	NOUN
esutjss-226	223	10	of	of	ADP
esutjss-226	223	11	management	management	NOUN
esutjss-226	223	12	innovation	innovation	NOUN
esutjss-226	223	13	,	,	PUNCT
esutjss-226	223	14	1(2	1(2	NUM
esutjss-226	223	15	)	)	PUNCT
esutjss-226	223	16	,	,	PUNCT
esutjss-226	223	17	91	91	NUM
esutjss-226	223	18	-	-	SYM
esutjss-226	223	19	100	100	NUM
esutjss-226	223	20	.	.	PUNCT
esutjss-226	224	1	kulova	kulova	PROPN
esutjss-226	224	2	,	,	PUNCT
esutjss-226	224	3	i.	i.	PROPN
esutjss-226	224	4	,	,	PUNCT
esutjss-226	224	5	&	&	CCONJ
esutjss-226	224	6	mihaylov	mihaylov	PROPN
esutjss-226	224	7	,	,	PUNCT
esutjss-226	224	8	м	м	PRON
esutjss-226	224	9	.	.	PUNCT
esutjss-226	224	10	(	(	PUNCT
esutjss-226	224	11	2018	2018	NUM
esutjss-226	224	12	)	)	PUNCT
esutjss-226	224	13	.	.	PUNCT
esutjss-226	225	1	digital	digital	ADJ
esutjss-226	225	2	marketing	marketing	NOUN
esutjss-226	225	3	–	–	PUNCT
esutjss-226	225	4	the	the	DET
esutjss-226	225	5	key	key	NOUN
esutjss-226	225	6	to	to	ADP
esutjss-226	225	7	successful	successful	ADJ
esutjss-226	225	8	electronic	electronic	ADJ
esutjss-226	225	9	business	business	NOUN
esutjss-226	225	10	,	,	PUNCT
esutjss-226	225	11	scientific	scientific	ADJ
esutjss-226	225	12	works	work	NOUN
esutjss-226	225	13	of	of	ADP
esutjss-226	225	14	university	university	NOUN
esutjss-226	225	15	of	of	ADP
esutjss-226	225	16	food	food	NOUN
esutjss-226	225	17	technologies	technology	NOUN
esutjss-226	225	18	,	,	PUNCT
esutjss-226	225	19	65(1	65(1	NOUN
esutjss-226	225	20	)	)	PUNCT
esutjss-226	225	21	,	,	PUNCT
esutjss-226	225	22	2535	2535	NUM
esutjss-226	225	23	-	-	SYM
esutjss-226	225	24	1311	1311	NUM
esutjss-226	225	25	.	.	PUNCT
esutjss-226	226	1	kumar	kumar	PROPN
esutjss-226	226	2	,	,	PUNCT
esutjss-226	226	3	p.	p.	PROPN
esutjss-226	226	4	,	,	PUNCT
esutjss-226	226	5	&	&	CCONJ
esutjss-226	226	6	singh	singh	PROPN
esutjss-226	226	7	,	,	PUNCT
esutjss-226	226	8	g.	g.	PROPN
esutjss-226	226	9	(	(	PUNCT
esutjss-226	226	10	2020	2020	NUM
esutjss-226	226	11	)	)	PUNCT
esutjss-226	226	12	.	.	PUNCT
esutjss-226	227	1	using	use	VERB
esutjss-226	227	2	social	social	ADJ
esutjss-226	227	3	media	medium	NOUN
esutjss-226	227	4	and	and	CCONJ
esutjss-226	227	5	digital	digital	ADJ
esutjss-226	227	6	marketing	marketing	NOUN
esutjss-226	227	7	tools	tool	NOUN
esutjss-226	227	8	and	and	CCONJ
esutjss-226	227	9	techniques	technique	NOUN
esutjss-226	227	10	for	for	ADP
esutjss-226	227	11	developing	develop	VERB
esutjss-226	227	12	brand	brand	NOUN
esutjss-226	227	13	equity	equity	NOUN
esutjss-226	227	14	with	with	ADP
esutjss-226	227	15	connected	connected	ADJ
esutjss-226	227	16	consumers	consumer	NOUN
esutjss-226	227	17	.	.	PUNCT
esutjss-226	228	1	in	in	ADP
esutjss-226	228	2	handbook	handbook	NOUN
esutjss-226	228	3	of	of	ADP
esutjss-226	228	4	research	research	NOUN
esutjss-226	228	5	on	on	ADP
esutjss-226	228	6	innovations	innovation	NOUN
esutjss-226	228	7	in	in	ADP
esutjss-226	228	8	technology	technology	NOUN
esutjss-226	228	9	and	and	CCONJ
esutjss-226	228	10	marketing	marketing	NOUN
esutjss-226	228	11	for	for	ADP
esutjss-226	228	12	the	the	DET
esutjss-226	228	13	connected	connected	ADJ
esutjss-226	228	14	consumer	consumer	NOUN
esutjss-226	228	15	(	(	PUNCT
esutjss-226	228	16	pp	pp	ADJ
esutjss-226	228	17	.	.	PUNCT
esutjss-226	228	18	336	336	NUM
esutjss-226	228	19	-	-	NUM
esutjss-226	228	20	355	355	NUM
esutjss-226	228	21	)	)	PUNCT
esutjss-226	228	22	.	.	PUNCT
esutjss-226	229	1	igi	igi	PROPN
esutjss-226	229	2	global	global	PROPN
esutjss-226	229	3	.	.	PUNCT
esutjss-226	230	1	409	409	NUM
esutjss-226	230	2	low	low	ADJ
esutjss-226	230	3	,	,	PUNCT
esutjss-226	230	4	s.	s.	PROPN
esutjss-226	230	5	,	,	PUNCT
esutjss-226	230	6	ullah	ullah	PROPN
esutjss-226	230	7	,	,	PUNCT
esutjss-226	230	8	f.	f.	PROPN
esutjss-226	230	9	,	,	PUNCT
esutjss-226	230	10	shirowzhan	shirowzhan	PROPN
esutjss-226	230	11	,	,	PUNCT
esutjss-226	230	12	s.	s.	PROPN
esutjss-226	230	13	,	,	PUNCT
esutjss-226	230	14	sepasgozar	sepasgozar	PROPN
esutjss-226	230	15	,	,	PUNCT
esutjss-226	230	16	s.	s.	PROPN
esutjss-226	230	17	m.	m.	PROPN
esutjss-226	230	18	,	,	PUNCT
esutjss-226	230	19	&	&	CCONJ
esutjss-226	230	20	lin	lin	PROPN
esutjss-226	230	21	lee	lee	PROPN
esutjss-226	230	22	,	,	PUNCT
esutjss-226	230	23	c.	c.	PROPN
esutjss-226	230	24	(	(	PUNCT
esutjss-226	230	25	2020	2020	NUM
esutjss-226	230	26	)	)	PUNCT
esutjss-226	230	27	,	,	PUNCT
esutjss-226	230	28	smart	smart	ADJ
esutjss-226	230	29	digital	digital	ADJ
esutjss-226	230	30	marketing	marketing	NOUN
esutjss-226	230	31	capabilities	capability	NOUN
esutjss-226	230	32	for	for	ADP
esutjss-226	230	33	sustainable	sustainable	ADJ
esutjss-226	230	34	property	property	NOUN
esutjss-226	230	35	development	development	NOUN
esutjss-226	230	36	:	:	PUNCT
esutjss-226	230	37	a	a	DET
esutjss-226	230	38	case	case	NOUN
esutjss-226	230	39	of	of	ADP
esutjss-226	230	40	malaysia	malaysia	PROPN
esutjss-226	230	41	.	.	PUNCT
esutjss-226	231	1	sustainability	sustainability	NOUN
esutjss-226	231	2	,	,	PUNCT
esutjss-226	231	3	12(13	12(13	NUM
esutjss-226	231	4	)	)	PUNCT
esutjss-226	231	5	,	,	PUNCT
esutjss-226	231	6	5402	5402	NUM
esutjss-226	231	7	.	.	PUNCT
esutjss-226	232	1	nhamo	nhamo	PROPN
esutjss-226	232	2	,	,	PUNCT
esutjss-226	232	3	g.	g.	PROPN
esutjss-226	232	4	,	,	PUNCT
esutjss-226	232	5	dube	dube	PROPN
esutjss-226	232	6	,	,	PUNCT
esutjss-226	232	7	k.	k.	PROPN
esutjss-226	232	8	,	,	PUNCT
esutjss-226	232	9	chikodzi	chikodzi	PROPN
esutjss-226	232	10	,	,	PUNCT
esutjss-226	232	11	d.	d.	PROPN
esutjss-226	232	12	,	,	PUNCT
esutjss-226	232	13	nhamo	nhamo	PROPN
esutjss-226	232	14	,	,	PUNCT
esutjss-226	232	15	g.	g.	PROPN
esutjss-226	232	16	,	,	PUNCT
esutjss-226	232	17	dube	dube	PROPN
esutjss-226	232	18	,	,	PUNCT
esutjss-226	232	19	k.	k.	PROPN
esutjss-226	232	20	,	,	PUNCT
esutjss-226	232	21	&	&	CCONJ
esutjss-226	232	22	chikodzi	chikodzi	PROPN
esutjss-226	232	23	,	,	PUNCT
esutjss-226	232	24	d.	d.	PROPN
esutjss-226	232	25	(	(	PUNCT
esutjss-226	232	26	2020	2020	NUM
esutjss-226	232	27	)	)	PUNCT
esutjss-226	232	28	.	.	PUNCT
esutjss-226	233	1	impact	impact	NOUN
esutjss-226	233	2	of	of	ADP
esutjss-226	233	3	covid-19	covid-19	PROPN
esutjss-226	233	4	on	on	ADP
esutjss-226	233	5	the	the	DET
esutjss-226	233	6	global	global	ADJ
esutjss-226	233	7	network	network	NOUN
esutjss-226	233	8	of	of	ADP
esutjss-226	233	9	airports	airport	NOUN
esutjss-226	233	10	.	.	PUNCT
esutjss-226	234	1	counting	count	VERB
esutjss-226	234	2	the	the	DET
esutjss-226	234	3	cost	cost	NOUN
esutjss-226	234	4	of	of	ADP
esutjss-226	234	5	covid-19	covid-19	PROPN
esutjss-226	234	6	on	on	ADP
esutjss-226	234	7	the	the	DET
esutjss-226	234	8	global	global	ADJ
esutjss-226	234	9	tourism	tourism	NOUN
esutjss-226	234	10	industry	industry	NOUN
esutjss-226	234	11	,	,	PUNCT
esutjss-226	234	12	109	109	NUM
esutjss-226	234	13	-	-	SYM
esutjss-226	234	14	133	133	NUM
esutjss-226	234	15	.	.	PUNCT
esutjss-226	235	1	oh	oh	INTJ
esutjss-226	235	2	,	,	PUNCT
esutjss-226	235	3	a.	a.	PROPN
esutjss-226	235	4	h.	h.	PROPN
esutjss-226	235	5	,	,	PUNCT
esutjss-226	235	6	&	&	CCONJ
esutjss-226	235	7	park	park	PROPN
esutjss-226	235	8	,	,	PUNCT
esutjss-226	235	9	h.	h.	PROPN
esutjss-226	235	10	y.	y.	PROPN
esutjss-226	235	11	(	(	PUNCT
esutjss-226	235	12	2020	2020	NUM
esutjss-226	235	13	)	)	PUNCT
esutjss-226	235	14	.	.	PUNCT
esutjss-226	236	1	marketing	marketing	NOUN
esutjss-226	236	2	strategies	strategy	NOUN
esutjss-226	236	3	for	for	ADP
esutjss-226	236	4	improving	improve	VERB
esutjss-226	236	5	customer	customer	NOUN
esutjss-226	236	6	attitude	attitude	NOUN
esutjss-226	236	7	using	use	VERB
esutjss-226	236	8	airline	airline	NOUN
esutjss-226	236	9	advertising	advertising	NOUN
esutjss-226	236	10	model	model	NOUN
esutjss-226	236	11	:	:	PUNCT
esutjss-226	236	12	focusing	focus	VERB
esutjss-226	236	13	on	on	ADP
esutjss-226	236	14	corporate	corporate	ADJ
esutjss-226	236	15	image	image	NOUN
esutjss-226	236	16	and	and	CCONJ
esutjss-226	236	17	brand	brand	NOUN
esutjss-226	236	18	loyalty	loyalty	NOUN
esutjss-226	236	19	.	.	PUNCT
esutjss-226	237	1	journal	journal	NOUN
esutjss-226	237	2	of	of	ADP
esutjss-226	237	3	distribution	distribution	NOUN
esutjss-226	237	4	science	science	NOUN
esutjss-226	237	5	,	,	PUNCT
esutjss-226	237	6	18(4	18(4	NUM
esutjss-226	237	7	)	)	PUNCT
esutjss-226	237	8	,	,	PUNCT
esutjss-226	237	9	13	13	NUM
esutjss-226	237	10	-	-	SYM
esutjss-226	237	11	26	26	NUM
esutjss-226	237	12	.	.	PUNCT
esutjss-226	238	1	okpara	okpara	NOUN
esutjss-226	238	2	,	,	PUNCT
esutjss-226	238	3	k.	k.	PROPN
esutjss-226	238	4	k.	k.	PROPN
esutjss-226	238	5	(	(	PUNCT
esutjss-226	238	6	2020	2020	NUM
esutjss-226	238	7	)	)	PUNCT
esutjss-226	238	8	.	.	PUNCT
esutjss-226	239	1	customer	customer	NOUN
esutjss-226	239	2	-	-	PUNCT
esutjss-226	239	3	driven	drive	VERB
esutjss-226	239	4	strategies	strategy	NOUN
esutjss-226	239	5	and	and	CCONJ
esutjss-226	239	6	performance	performance	NOUN
esutjss-226	239	7	of	of	ADP
esutjss-226	239	8	carbonated	carbonated	ADJ
esutjss-226	239	9	soft	soft	ADJ
esutjss-226	239	10	drink	drink	NOUN
esutjss-226	239	11	company	company	NOUN
esutjss-226	239	12	in	in	ADP
esutjss-226	239	13	southern	southern	PROPN
esutjss-226	239	14	nigeria	nigeria	PROPN
esutjss-226	239	15	(	(	PUNCT
esutjss-226	239	16	doctoral	doctoral	ADJ
esutjss-226	239	17	dissertation	dissertation	NOUN
esutjss-226	239	18	,	,	PUNCT
esutjss-226	239	19	kwara	kwara	PROPN
esutjss-226	239	20	state	state	PROPN
esutjss-226	239	21	university	university	PROPN
esutjss-226	239	22	(	(	PUNCT
esutjss-226	239	23	nigeria	nigeria	PROPN
esutjss-226	239	24	)	)	PUNCT
esutjss-226	239	25	)	)	PUNCT
esutjss-226	239	26	.	.	PUNCT
esutjss-226	240	1	olabode	olabode	PROPN
esutjss-226	240	2	,	,	PUNCT
esutjss-226	241	1	s.	s.	PROPN
esutjss-226	241	2	o.	o.	PROPN
esutjss-226	241	3	(	(	PUNCT
esutjss-226	241	4	2024	2024	NUM
esutjss-226	241	5	)	)	PUNCT
esutjss-226	241	6	.	.	PUNCT
esutjss-226	242	1	an	an	DET
esutjss-226	242	2	empirical	empirical	ADJ
esutjss-226	242	3	study	study	NOUN
esutjss-226	242	4	on	on	ADP
esutjss-226	242	5	the	the	DET
esutjss-226	242	6	impact	impact	NOUN
esutjss-226	242	7	of	of	ADP
esutjss-226	242	8	effective	effective	ADJ
esutjss-226	242	9	digital	digital	ADJ
esutjss-226	242	10	customer	customer	NOUN
esutjss-226	242	11	journey	journey	NOUN
esutjss-226	242	12	management	management	NOUN
esutjss-226	242	13	on	on	ADP
esutjss-226	242	14	customer	customer	NOUN
esutjss-226	242	15	satisfaction	satisfaction	NOUN
esutjss-226	242	16	in	in	ADP
esutjss-226	242	17	the	the	DET
esutjss-226	242	18	nigerian	nigerian	ADJ
esutjss-226	242	19	islamic	islamic	ADJ
esutjss-226	242	20	banking	banking	NOUN
esutjss-226	242	21	sector	sector	NOUN
esutjss-226	242	22	(	(	PUNCT
esutjss-226	242	23	doctoral	doctoral	ADJ
esutjss-226	242	24	dissertation	dissertation	NOUN
esutjss-226	242	25	,	,	PUNCT
esutjss-226	242	26	university	university	NOUN
esutjss-226	242	27	of	of	ADP
esutjss-226	242	28	bolton	bolton	PROPN
esutjss-226	242	29	)	)	PUNCT
esutjss-226	242	30	.	.	PUNCT
esutjss-226	243	1	polat	polat	PROPN
esutjss-226	243	2	,	,	PUNCT
esutjss-226	243	3	e.	e.	PROPN
esutjss-226	243	4	(	(	PUNCT
esutjss-226	243	5	2022	2022	NUM
esutjss-226	243	6	)	)	PUNCT
esutjss-226	243	7	.	.	PUNCT
esutjss-226	244	1	creating	create	VERB
esutjss-226	244	2	loyal	loyal	ADJ
esutjss-226	244	3	customers	customer	NOUN
esutjss-226	244	4	with	with	ADP
esutjss-226	244	5	digital	digital	ADJ
esutjss-226	244	6	marketing	marketing	NOUN
esutjss-226	244	7	applications	application	NOUN
esutjss-226	244	8	:	:	PUNCT
esutjss-226	244	9	the	the	DET
esutjss-226	244	10	5a	5a	NUM
esutjss-226	244	11	model	model	NOUN
esutjss-226	244	12	.	.	PUNCT
esutjss-226	245	1	in	in	ADP
esutjss-226	245	2	handbook	handbook	NOUN
esutjss-226	245	3	of	of	ADP
esutjss-226	245	4	technology	technology	NOUN
esutjss-226	245	5	application	application	NOUN
esutjss-226	245	6	in	in	ADP
esutjss-226	245	7	tourism	tourism	NOUN
esutjss-226	245	8	in	in	ADP
esutjss-226	245	9	asia	asia	PROPN
esutjss-226	245	10	(	(	PUNCT
esutjss-226	245	11	pp	pp	ADJ
esutjss-226	245	12	.	.	PUNCT
esutjss-226	246	1	257	257	NUM
esutjss-226	246	2	-	-	NUM
esutjss-226	246	3	273	273	NUM
esutjss-226	246	4	)	)	PUNCT
esutjss-226	246	5	.	.	PUNCT
esutjss-226	247	1	singapore	singapore	PROPN
esutjss-226	247	2	:	:	PUNCT
esutjss-226	247	3	springer	springer	NOUN
esutjss-226	247	4	nature	nature	PROPN
esutjss-226	247	5	singapore	singapore	PROPN
esutjss-226	247	6	.	.	PUNCT
esutjss-226	248	1	samotalkova	samotalkova	PROPN
esutjss-226	248	2	o.	o.	PROPN
esutjss-226	248	3	(	(	PUNCT
esutjss-226	248	4	2019	2019	NUM
esutjss-226	248	5	)	)	PUNCT
esutjss-226	248	6	,	,	PUNCT
esutjss-226	248	7	“	"	PUNCT
esutjss-226	248	8	challenges	challenge	NOUN
esutjss-226	248	9	for	for	ADP
esutjss-226	248	10	brand	brand	NOUN
esutjss-226	248	11	value	value	NOUN
esutjss-226	248	12	from	from	ADP
esutjss-226	248	13	social	social	ADJ
esutjss-226	248	14	media	medium	NOUN
esutjss-226	248	15	in	in	ADP
esutjss-226	248	16	the	the	DET
esutjss-226	248	17	airline	airline	NOUN
esutjss-226	248	18	industry	industry	NOUN
esutjss-226	248	19	”	"	PUNCT
esutjss-226	248	20	.	.	PUNCT
esutjss-226	249	1	saunders	saunders	PROPN
esutjss-226	249	2	a.	a.	PROPN
esutjss-226	249	3	,	,	PUNCT
esutjss-226	249	4	”	"	PUNCT
esutjss-226	249	5	how	how	SCONJ
esutjss-226	249	6	airlines	airline	NOUN
esutjss-226	249	7	are	be	AUX
esutjss-226	249	8	using	use	VERB
esutjss-226	249	9	big	big	ADJ
esutjss-226	249	10	data	datum	NOUN
esutjss-226	249	11	”	"	PUNCT
esutjss-226	249	12	,	,	PUNCT
esutjss-226	249	13	available	available	ADJ
esutjss-226	249	14	at:(http://blogs.brighton.ac.uk	at:(http://blogs.brighton.ac.uk	PROPN
esutjss-226	249	15	/	/	SYM
esutjss-226	249	16	thedanysblog/2016/02/01	thedanysblog/2016/02/01	NOUN
esutjss-226	249	17	/	/	SYM
esutjss-226	249	18	how	how	SCONJ
esutjss-226	249	19	-	-	PUNCT
esutjss-226	249	20	airlines	airline	NOUN
esutjss-226	249	21	-	-	PUNCT
esutjss-226	249	22	interact	interact	NOUN
esutjss-226	249	23	-	-	PUNCT
esutjss-226	249	24	withtheircustomers	withtheircustomer	NOUN
esutjss-226	249	25	-	-	PUNCT
esutjss-226	249	26	through	through	ADP
esutjss-226	249	27	-	-	PUNCT
esutjss-226	249	28	digital	digital	NOUN
esutjss-226	249	29	-	-	PUNCT
esutjss-226	249	30	marketing/	marketing/	NUM
esutjss-226	249	31	,	,	PUNCT
esutjss-226	249	32	2018	2018	NUM
esutjss-226	249	33	)	)	PUNCT
esutjss-226	249	34	seo	seo	PROPN
esutjss-226	249	35	e.	e.	PROPN
esutjss-226	249	36	,	,	PUNCT
esutjss-226	249	37	park	park	NOUN
esutjss-226	249	38	j.	j.	PROPN
esutjss-226	249	39	(	(	PUNCT
esutjss-226	249	40	2018	2018	NUM
esutjss-226	249	41	)	)	PUNCT
esutjss-226	249	42	,	,	PUNCT
esutjss-226	249	43	“	"	PUNCT
esutjss-226	249	44	a	a	DET
esutjss-226	249	45	study	study	NOUN
esutjss-226	249	46	on	on	ADP
esutjss-226	249	47	the	the	DET
esutjss-226	249	48	effects	effect	NOUN
esutjss-226	249	49	of	of	ADP
esutjss-226	249	50	social	social	ADJ
esutjss-226	249	51	media	medium	NOUN
esutjss-226	249	52	marketing	marketing	NOUN
esutjss-226	249	53	activities	activity	NOUN
esutjss-226	249	54	on	on	ADP
esutjss-226	249	55	brand	brand	NOUN
esutjss-226	249	56	equity	equity	NOUN
esutjss-226	249	57	and	and	CCONJ
esutjss-226	249	58	customer	customer	NOUN
esutjss-226	249	59	response	response	NOUN
esutjss-226	249	60	in	in	ADP
esutjss-226	249	61	the	the	DET
esutjss-226	249	62	airline	airline	NOUN
esutjss-226	249	63	industry	industry	NOUN
esutjss-226	249	64	”	"	PUNCT
esutjss-226	249	65	,	,	PUNCT
esutjss-226	249	66	journal	journal	NOUN
esutjss-226	249	67	of	of	ADP
esutjss-226	249	68	air	air	PROPN
esutjss-226	249	69	transport	transport	PROPN
esutjss-226	249	70	management	management	NOUN
esutjss-226	249	71	,	,	PUNCT
esutjss-226	249	72	elsevier	elsevier	NOUN
esutjss-226	249	73	,	,	PUNCT
esutjss-226	249	74	66	66	NUM
esutjss-226	249	75	,	,	PUNCT
esutjss-226	249	76	pp-36	pp-36	NOUN
esutjss-226	249	77	-	-	SYM
esutjss-226	249	78	41	41	NUM
esutjss-226	249	79	.	.	PUNCT
esutjss-226	250	1	shaddiq	shaddiq	ADJ
esutjss-226	250	2	,	,	PUNCT
esutjss-226	250	3	s.	s.	PROPN
esutjss-226	250	4	,	,	PUNCT
esutjss-226	250	5	iyansyah	iyansyah	NOUN
esutjss-226	250	6	,	,	PUNCT
esutjss-226	250	7	m.	m.	NOUN
esutjss-226	250	8	i.	i.	PROPN
esutjss-226	250	9	,	,	PUNCT
esutjss-226	250	10	sari	sari	PROPN
esutjss-226	250	11	,	,	PUNCT
esutjss-226	250	12	s.	s.	PROPN
esutjss-226	250	13	,	,	PUNCT
esutjss-226	250	14	&	&	CCONJ
esutjss-226	250	15	zainul	zainul	PROPN
esutjss-226	250	16	,	,	PUNCT
esutjss-226	250	17	h.	h.	PROPN
esutjss-226	250	18	m.	m.	NOUN
esutjss-226	250	19	(	(	PUNCT
esutjss-226	250	20	2021	2021	NUM
esutjss-226	250	21	)	)	PUNCT
esutjss-226	250	22	.	.	PUNCT
esutjss-226	251	1	the	the	DET
esutjss-226	251	2	effect	effect	NOUN
esutjss-226	251	3	of	of	ADP
esutjss-226	251	4	marketing	marketing	NOUN
esutjss-226	251	5	promotion	promotion	NOUN
esutjss-226	251	6	management	management	NOUN
esutjss-226	251	7	on	on	ADP
esutjss-226	251	8	public	public	ADJ
esutjss-226	251	9	service	service	NOUN
esutjss-226	251	10	advertising	advertising	NOUN
esutjss-226	251	11	in	in	ADP
esutjss-226	251	12	strengthening	strengthen	VERB
esutjss-226	251	13	digital	digital	ADJ
esutjss-226	251	14	communication	communication	NOUN
esutjss-226	251	15	,	,	PUNCT
esutjss-226	251	16	strategic	strategic	ADJ
esutjss-226	251	17	management	management	NOUN
esutjss-226	251	18	business	business	NOUN
esutjss-226	251	19	journal	journal	NOUN
esutjss-226	251	20	,	,	PUNCT
esutjss-226	251	21	1(02	1(02	NUM
esutjss-226	251	22	)	)	PUNCT
esutjss-226	251	23	,	,	PUNCT
esutjss-226	251	24	1	1	NUM
esutjss-226	251	25	-	-	SYM
esutjss-226	251	26	16	16	NUM
esutjss-226	251	27	.	.	PUNCT
esutjss-226	252	1	toubes	toube	NOUN
esutjss-226	252	2	,	,	PUNCT
esutjss-226	252	3	d.	d.	PROPN
esutjss-226	252	4	r.	r.	PROPN
esutjss-226	252	5	,	,	PUNCT
esutjss-226	252	6	araújo	araújo	PROPN
esutjss-226	252	7	vila	vila	PROPN
esutjss-226	252	8	,	,	PUNCT
esutjss-226	252	9	n.	n.	NOUN
esutjss-226	252	10	,	,	PUNCT
esutjss-226	252	11	&	&	CCONJ
esutjss-226	252	12	fraiz	fraiz	PROPN
esutjss-226	252	13	brea	brea	PROPN
esutjss-226	252	14	,	,	PUNCT
esutjss-226	252	15	j.	j.	PROPN
esutjss-226	252	16	a.	a.	PROPN
esutjss-226	252	17	(	(	PUNCT
esutjss-226	252	18	2021	2021	NUM
esutjss-226	252	19	)	)	PUNCT
esutjss-226	252	20	.	.	PUNCT
esutjss-226	253	1	changes	change	NOUN
esutjss-226	253	2	in	in	ADP
esutjss-226	253	3	consumption	consumption	NOUN
esutjss-226	253	4	patterns	pattern	NOUN
esutjss-226	253	5	and	and	CCONJ
esutjss-226	253	6	tourist	tourist	NOUN
esutjss-226	253	7	promotion	promotion	NOUN
esutjss-226	253	8	after	after	ADP
esutjss-226	253	9	the	the	DET
esutjss-226	253	10	covid-19	covid-19	PROPN
esutjss-226	253	11	pandemic	pandemic	NOUN
esutjss-226	253	12	.	.	PUNCT
esutjss-226	254	1	journal	journal	PROPN
esutjss-226	254	2	of	of	ADP
esutjss-226	254	3	theoretical	theoretical	ADJ
esutjss-226	254	4	and	and	CCONJ
esutjss-226	254	5	applied	apply	VERB
esutjss-226	254	6	electronic	electronic	ADJ
esutjss-226	254	7	commerce	commerce	NOUN
esutjss-226	254	8	research	research	NOUN
esutjss-226	254	9	,	,	PUNCT
esutjss-226	254	10	16(5	16(5	NUM
esutjss-226	254	11	)	)	PUNCT
esutjss-226	254	12	,	,	PUNCT
esutjss-226	254	13	1332	1332	NUM
esutjss-226	254	14	-	-	SYM
esutjss-226	254	15	1352	1352	NUM
esutjss-226	254	16	.	.	PUNCT
esutjss-226	255	1	tucker	tucker	PROPN
esutjss-226	255	2	,	,	PUNCT
esutjss-226	255	3	c.	c.	PROPN
esutjss-226	255	4	e.	e.	PROPN
esutjss-226	255	5	(	(	PUNCT
esutjss-226	255	6	2014	2014	NUM
esutjss-226	255	7	)	)	PUNCT
esutjss-226	255	8	.	.	PUNCT
esutjss-226	256	1	social	social	ADJ
esutjss-226	256	2	networks	network	NOUN
esutjss-226	256	3	,	,	PUNCT
esutjss-226	256	4	personalized	personalized	ADJ
esutjss-226	256	5	advertising	advertising	NOUN
esutjss-226	256	6	,	,	PUNCT
esutjss-226	256	7	and	and	CCONJ
esutjss-226	256	8	privacy	privacy	NOUN
esutjss-226	256	9	controls	control	NOUN
esutjss-226	256	10	.	.	PUNCT
esutjss-226	257	1	journal	journal	NOUN
esutjss-226	257	2	of	of	ADP
esutjss-226	257	3	marketing	marketing	NOUN
esutjss-226	257	4	research	research	NOUN
esutjss-226	257	5	,	,	PUNCT
esutjss-226	257	6	51(5	51(5	NUM
esutjss-226	257	7	)	)	PUNCT
esutjss-226	257	8	,	,	PUNCT
esutjss-226	257	9	546	546	NUM
esutjss-226	257	10	-	-	SYM
esutjss-226	257	11	562	562	NUM
esutjss-226	257	12	.	.	PUNCT
esutjss-226	258	1	tümer	tümer	NOUN
esutjss-226	258	2	,	,	PUNCT
esutjss-226	258	3	m.	m.	NOUN
esutjss-226	258	4	,	,	PUNCT
esutjss-226	258	5	aghaei	aghaei	ADJ
esutjss-226	258	6	,	,	PUNCT
esutjss-226	258	7	i.	i.	PROPN
esutjss-226	258	8	,	,	PUNCT
esutjss-226	258	9	öney	öney	PROPN
esutjss-226	258	10	,	,	PUNCT
esutjss-226	258	11	e.	e.	PROPN
esutjss-226	258	12	,	,	PUNCT
esutjss-226	258	13	&	&	CCONJ
esutjss-226	258	14	yahya	yahya	PROPN
esutjss-226	258	15	,	,	PUNCT
esutjss-226	258	16	n.	n.	PROPN
esutjss-226	258	17	e.	e.	PROPN
esutjss-226	258	18	(	(	PUNCT
esutjss-226	258	19	2019	2019	NUM
esutjss-226	258	20	)	)	PUNCT
esutjss-226	258	21	.	.	PUNCT
esutjss-226	259	1	the	the	DET
esutjss-226	259	2	impact	impact	NOUN
esutjss-226	259	3	of	of	ADP
esutjss-226	259	4	traditional	traditional	ADJ
esutjss-226	259	5	and	and	CCONJ
esutjss-226	259	6	social	social	ADJ
esutjss-226	259	7	media	medium	NOUN
esutjss-226	259	8	marketing	marketing	NOUN
esutjss-226	259	9	on	on	ADP
esutjss-226	259	10	customers	customer	NOUN
esutjss-226	259	11	’	’	PART
esutjss-226	259	12	brand	brand	NOUN
esutjss-226	259	13	trust	trust	NOUN
esutjss-226	259	14	and	and	CCONJ
esutjss-226	259	15	purchase	purchase	NOUN
esutjss-226	259	16	intentions	intention	NOUN
esutjss-226	259	17	in	in	ADP
esutjss-226	259	18	the	the	DET
esutjss-226	259	19	turkish	turkish	ADJ
esutjss-226	259	20	airline	airline	NOUN
esutjss-226	259	21	market	market	NOUN
esutjss-226	259	22	.	.	PUNCT
esutjss-226	260	1	journal	journal	NOUN
esutjss-226	260	2	of	of	ADP
esutjss-226	260	3	research	research	NOUN
esutjss-226	260	4	in	in	ADP
esutjss-226	260	5	emerging	emerge	VERB
esutjss-226	260	6	markets	market	NOUN
esutjss-226	260	7	,	,	PUNCT
esutjss-226	260	8	1(4	1(4	NUM
esutjss-226	260	9	)	)	PUNCT
esutjss-226	260	10	,	,	PUNCT
esutjss-226	260	11	55	55	NUM
esutjss-226	260	12	.	.	PUNCT
esutjss-226	261	1	yuniarti	yuniarti	PROPN
esutjss-226	261	2	,	,	PUNCT
esutjss-226	261	3	y.	y.	PROPN
esutjss-226	261	4	,	,	PUNCT
esutjss-226	261	5	aziz	aziz	PROPN
esutjss-226	261	6	,	,	PUNCT
esutjss-226	261	7	m.	m.	NOUN
esutjss-226	261	8	,	,	PUNCT
esutjss-226	261	9	&	&	CCONJ
esutjss-226	261	10	gani	gani	PROPN
esutjss-226	261	11	,	,	PUNCT
esutjss-226	261	12	h.	h.	PROPN
esutjss-226	261	13	a.	a.	PROPN
esutjss-226	261	14	(	(	PUNCT
esutjss-226	261	15	2024	2024	NUM
esutjss-226	261	16	)	)	PUNCT
esutjss-226	261	17	.	.	PUNCT
esutjss-226	262	1	the	the	DET
esutjss-226	262	2	impact	impact	NOUN
esutjss-226	262	3	of	of	ADP
esutjss-226	262	4	creative	creative	ADJ
esutjss-226	262	5	content	content	NOUN
esutjss-226	262	6	on	on	ADP
esutjss-226	262	7	digital	digital	ADJ
esutjss-226	262	8	marketing	marketing	NOUN
esutjss-226	262	9	effectiveness	effectiveness	NOUN
esutjss-226	262	10	:	:	PUNCT
esutjss-226	262	11	a	a	DET
esutjss-226	262	12	comprehensive	comprehensive	ADJ
esutjss-226	262	13	analysis	analysis	NOUN
esutjss-226	262	14	.	.	PUNCT
esutjss-226	263	1	valley	valley	PROPN
esutjss-226	263	2	international	international	PROPN
esutjss-226	263	3	journal	journal	PROPN
esutjss-226	263	4	digital	digital	PROPN
esutjss-226	263	5	library	library	NOUN
esutjss-226	263	6	,	,	PUNCT
esutjss-226	263	7	6179	6179	NUM
esutjss-226	263	8	-	-	SYM
esutjss-226	263	9	6193	6193	NUM
esutjss-226	263	10	.	.	PUNCT
esutjss-226	264	1	page	page	NOUN
esutjss-226	264	2	7	7	NUM