id	sid	tid	token	lemma	pos
esutjss-262	1	1	volume	volume	NOUN
esutjss-262	1	2	10	10	NUM
esutjss-262	1	3	number	number	NOUN
esutjss-262	1	4	1	1	NUM
esutjss-262	1	5	,	,	PUNCT
esutjss-262	1	6	2025	2025	NUM
esutjss-262	1	7	faculty	faculty	NOUN
esutjss-262	1	8	of	of	ADP
esutjss-262	1	9	social	social	ADJ
esutjss-262	1	10	sciences	science	NOUN
esutjss-262	1	11	,	,	PUNCT
esutjss-262	1	12	enugu	enugu	PROPN
esutjss-262	1	13	state	state	PROPN
esutjss-262	1	14	university	university	PROPN
esutjss-262	1	15	of	of	ADP
esutjss-262	1	16	science	science	NOUN
esutjss-262	1	17	and	and	CCONJ
esutjss-262	1	18	technology	technology	NOUN
esutjss-262	1	19	editor	editor	NOUN
esutjss-262	1	20	-	-	PUNCT
esutjss-262	1	21	in	in	ADP
esutjss-262	1	22	-	-	PUNCT
esutjss-262	1	23	chief	chief	NOUN
esutjss-262	1	24	prof	prof	NOUN
esutjss-262	1	25	.	.	PUNCT
esutjss-262	2	1	nicholas	nicholas	PROPN
esutjss-262	2	2	attamah	attamah	VERB
esutjss-262	2	3	managing	manage	VERB
esutjss-262	2	4	editor	editor	NOUN
esutjss-262	2	5	prof	prof	PROPN
esutjss-262	2	6	.	.	PUNCT
esutjss-262	3	1	barnabas	barnabas	PROPN
esutjss-262	3	2	nwankwo	nwankwo	PROPN
esutjss-262	3	3	published	publish	VERB
esutjss-262	3	4	by	by	ADP
esutjss-262	3	5	enugu	enugu	PROPN
esutjss-262	3	6	state	state	PROPN
esutjss-262	3	7	university	university	PROPN
esutjss-262	3	8	of	of	ADP
esutjss-262	3	9	science	science	PROPN
esutjss-262	3	10	&	&	CCONJ
esutjss-262	3	11	technology	technology	PROPN
esutjss-262	3	12	journal	journal	NOUN
esutjss-262	3	13	of	of	ADP
esutjss-262	3	14	social	social	PROPN
esutjss-262	3	15	sciences	sciences	PROPN
esutjss-262	3	16	&	&	CCONJ
esutjss-262	3	17	humanities	humanity	NOUN
esutjss-262	3	18	104	104	NUM
esutjss-262	3	19	influence	influence	NOUN
esutjss-262	3	20	of	of	ADP
esutjss-262	3	21	social	social	ADJ
esutjss-262	3	22	media	medium	NOUN
esutjss-262	3	23	advertisement	advertisement	NOUN
esutjss-262	3	24	on	on	ADP
esutjss-262	3	25	students	student	NOUN
esutjss-262	3	26	’	'	PUNCT
esutjss-262	3	27	patronage	patronage	NOUN
esutjss-262	3	28	of	of	ADP
esutjss-262	3	29	viva	viva	X
esutjss-262	3	30	plus	plus	CCONJ
esutjss-262	3	31	detergent	detergent	NOUN
esutjss-262	3	32	:	:	PUNCT
esutjss-262	3	33	a	a	DET
esutjss-262	3	34	study	study	NOUN
esutjss-262	3	35	of	of	ADP
esutjss-262	3	36	caritas	caritas	PROPN
esutjss-262	3	37	university	university	NOUN
esutjss-262	3	38	undergraduates	undergraduate	VERB
esutjss-262	3	39	nkemjika	nkemjika	PROPN
esutjss-262	3	40	abugu	abugu	PROPN
esutjss-262	3	41	department	department	PROPN
esutjss-262	3	42	of	of	ADP
esutjss-262	3	43	mass	mass	PROPN
esutjss-262	3	44	communication	communication	NOUN
esutjss-262	3	45	,	,	PUNCT
esutjss-262	3	46	caritas	caritas	PROPN
esutjss-262	3	47	university	university	PROPN
esutjss-262	3	48	,	,	PUNCT
esutjss-262	3	49	enugu	enugu	PROPN
esutjss-262	3	50	.	.	PROPN
esutjss-262	3	51	udeze	udeze	PROPN
esutjss-262	3	52	sunny	sunny	ADJ
esutjss-262	3	53	e.	e.	PROPN
esutjss-262	3	54	department	department	PROPN
esutjss-262	3	55	of	of	ADP
esutjss-262	3	56	mass	mass	PROPN
esutjss-262	3	57	communication	communication	NOUN
esutjss-262	3	58	,	,	PUNCT
esutjss-262	3	59	enugu	enugu	PROPN
esutjss-262	3	60	state	state	PROPN
esutjss-262	3	61	university	university	PROPN
esutjss-262	3	62	of	of	ADP
esutjss-262	3	63	science	science	NOUN
esutjss-262	3	64	and	and	CCONJ
esutjss-262	3	65	technology	technology	NOUN
esutjss-262	3	66	(	(	PUNCT
esutjss-262	3	67	esut	esut	NOUN
esutjss-262	3	68	)	)	PUNCT
esutjss-262	3	69	godwin	godwin	PROPN
esutjss-262	3	70	chiwoke	chiwoke	PROPN
esutjss-262	3	71	okoye	okoye	PROPN
esutjss-262	3	72	department	department	PROPN
esutjss-262	3	73	of	of	ADP
esutjss-262	3	74	mass	mass	PROPN
esutjss-262	3	75	communication	communication	NOUN
esutjss-262	3	76	,	,	PUNCT
esutjss-262	3	77	caritas	caritas	PROPN
esutjss-262	3	78	university	university	PROPN
esutjss-262	3	79	,	,	PUNCT
esutjss-262	3	80	enugu	enugu	PROPN
esutjss-262	3	81	.	.	PUNCT
esutjss-262	4	1	abstract	abstract	ADJ
esutjss-262	4	2	this	this	DET
esutjss-262	4	3	study	study	NOUN
esutjss-262	4	4	investigated	investigate	VERB
esutjss-262	4	5	the	the	DET
esutjss-262	4	6	influence	influence	NOUN
esutjss-262	4	7	of	of	ADP
esutjss-262	4	8	social	social	ADJ
esutjss-262	4	9	media	medium	NOUN
esutjss-262	4	10	advertisement	advertisement	NOUN
esutjss-262	4	11	on	on	ADP
esutjss-262	4	12	students	student	NOUN
esutjss-262	4	13	’	'	PUNCT
esutjss-262	4	14	patronage	patronage	NOUN
esutjss-262	4	15	of	of	ADP
esutjss-262	4	16	viva	viva	X
esutjss-262	4	17	plus	plus	CCONJ
esutjss-262	4	18	detergent	detergent	NOUN
esutjss-262	4	19	.	.	PUNCT
esutjss-262	5	1	the	the	DET
esutjss-262	5	2	study	study	NOUN
esutjss-262	5	3	was	be	AUX
esutjss-262	5	4	anchored	anchor	VERB
esutjss-262	5	5	on	on	ADP
esutjss-262	5	6	the	the	DET
esutjss-262	5	7	the	the	DET
esutjss-262	5	8	technological	technological	ADJ
esutjss-262	5	9	determinism	determinism	NOUN
esutjss-262	5	10	theory	theory	NOUN
esutjss-262	5	11	.	.	PUNCT
esutjss-262	6	1	the	the	DET
esutjss-262	6	2	survey	survey	NOUN
esutjss-262	6	3	research	research	NOUN
esutjss-262	6	4	design	design	NOUN
esutjss-262	6	5	was	be	AUX
esutjss-262	6	6	used	use	VERB
esutjss-262	6	7	in	in	ADP
esutjss-262	6	8	this	this	DET
esutjss-262	6	9	study	study	NOUN
esutjss-262	6	10	and	and	CCONJ
esutjss-262	6	11	questionnaire	questionnaire	NOUN
esutjss-262	6	12	was	be	AUX
esutjss-262	6	13	an	an	DET
esutjss-262	6	14	instrument	instrument	NOUN
esutjss-262	6	15	for	for	ADP
esutjss-262	6	16	data	data	NOUN
esutjss-262	6	17	collection	collection	NOUN
esutjss-262	6	18	.	.	PUNCT
esutjss-262	7	1	the	the	DET
esutjss-262	7	2	sample	sample	NOUN
esutjss-262	7	3	size	size	NOUN
esutjss-262	7	4	gotten	get	VERB
esutjss-262	7	5	using	use	VERB
esutjss-262	7	6	the	the	DET
esutjss-262	7	7	australian	australian	ADJ
esutjss-262	7	8	calculator	calculator	NOUN
esutjss-262	7	9	was	be	AUX
esutjss-262	7	10	341	341	NUM
esutjss-262	7	11	from	from	ADP
esutjss-262	7	12	the	the	DET
esutjss-262	7	13	population	population	NOUN
esutjss-262	7	14	of	of	ADP
esutjss-262	7	15	study	study	NOUN
esutjss-262	7	16	which	which	PRON
esutjss-262	7	17	was	be	AUX
esutjss-262	7	18	caritas	caritas	PROPN
esutjss-262	7	19	university	university	NOUN
esutjss-262	7	20	undergraduates	undergraduate	NOUN
esutjss-262	7	21	.	.	PUNCT
esutjss-262	8	1	multi	multi	ADJ
esutjss-262	8	2	-	-	ADJ
esutjss-262	8	3	stage	stage	ADJ
esutjss-262	8	4	sampling	sampling	NOUN
esutjss-262	8	5	technique	technique	NOUN
esutjss-262	8	6	was	be	AUX
esutjss-262	8	7	employed	employ	VERB
esutjss-262	8	8	in	in	ADP
esutjss-262	8	9	distributing	distribute	VERB
esutjss-262	8	10	the	the	DET
esutjss-262	8	11	questionnaire	questionnaire	NOUN
esutjss-262	8	12	and	and	CCONJ
esutjss-262	8	13	simple	simple	ADJ
esutjss-262	8	14	random	random	ADJ
esutjss-262	8	15	sampling	sampling	NOUN
esutjss-262	8	16	technique	technique	NOUN
esutjss-262	8	17	at	at	ADP
esutjss-262	8	18	the	the	DET
esutjss-262	8	19	second	second	ADJ
esutjss-262	8	20	stage	stage	NOUN
esutjss-262	8	21	.	.	PUNCT
esutjss-262	9	1	the	the	DET
esutjss-262	9	2	findings	finding	NOUN
esutjss-262	9	3	in	in	ADP
esutjss-262	9	4	the	the	DET
esutjss-262	9	5	study	study	NOUN
esutjss-262	9	6	shows	show	VERB
esutjss-262	9	7	that	that	SCONJ
esutjss-262	9	8	the	the	DET
esutjss-262	9	9	undergraduates	undergraduate	NOUN
esutjss-262	9	10	of	of	ADP
esutjss-262	9	11	caritas	caritas	PROPN
esutjss-262	9	12	university	university	PROPN
esutjss-262	9	13	are	be	AUX
esutjss-262	9	14	aware	aware	ADJ
esutjss-262	9	15	of	of	ADP
esutjss-262	9	16	the	the	DET
esutjss-262	9	17	existence	existence	NOUN
esutjss-262	9	18	of	of	ADP
esutjss-262	9	19	viva	viva	X
esutjss-262	9	20	plus	plus	CCONJ
esutjss-262	9	21	detergent	detergent	NOUN
esutjss-262	9	22	based	base	VERB
esutjss-262	9	23	on	on	ADP
esutjss-262	9	24	social	social	ADJ
esutjss-262	9	25	media	medium	NOUN
esutjss-262	9	26	advertising	advertising	NOUN
esutjss-262	9	27	,	,	PUNCT
esutjss-262	9	28	also	also	ADV
esutjss-262	9	29	that	that	SCONJ
esutjss-262	9	30	social	social	ADJ
esutjss-262	9	31	media	media	NOUN
esutjss-262	9	32	advertisements	advertisement	NOUN
esutjss-262	9	33	have	have	VERB
esutjss-262	9	34	a	a	DET
esutjss-262	9	35	great	great	ADJ
esutjss-262	9	36	influence	influence	NOUN
esutjss-262	9	37	on	on	ADP
esutjss-262	9	38	their	their	PRON
esutjss-262	9	39	patronage	patronage	NOUN
esutjss-262	9	40	of	of	ADP
esutjss-262	9	41	viva	viva	X
esutjss-262	9	42	plus	plus	CCONJ
esutjss-262	9	43	detergent	detergent	NOUN
esutjss-262	9	44	,	,	PUNCT
esutjss-262	9	45	that	that	SCONJ
esutjss-262	9	46	other	other	ADJ
esutjss-262	9	47	factors	factor	NOUN
esutjss-262	9	48	like	like	ADP
esutjss-262	9	49	quantity	quantity	NOUN
esutjss-262	9	50	,	,	PUNCT
esutjss-262	9	51	quality	quality	NOUN
esutjss-262	9	52	,	,	PUNCT
esutjss-262	9	53	availability	availability	NOUN
esutjss-262	9	54	,	,	PUNCT
esutjss-262	9	55	brand	brand	NOUN
esutjss-262	9	56	reputation	reputation	NOUN
esutjss-262	9	57	etc	etc	X
esutjss-262	9	58	.	.	X
esutjss-262	9	59	also	also	ADV
esutjss-262	9	60	influence	influence	VERB
esutjss-262	9	61	the	the	DET
esutjss-262	9	62	purchasing	purchase	VERB
esutjss-262	9	63	decisions	decision	NOUN
esutjss-262	9	64	of	of	ADP
esutjss-262	9	65	undergraduates	undergraduate	NOUN
esutjss-262	9	66	of	of	ADP
esutjss-262	9	67	caritas	caritas	PROPN
esutjss-262	9	68	university	university	PROPN
esutjss-262	9	69	aside	aside	ADV
esutjss-262	9	70	from	from	ADP
esutjss-262	9	71	social	social	ADJ
esutjss-262	9	72	media	medium	NOUN
esutjss-262	9	73	advertising	advertising	NOUN
esutjss-262	9	74	and	and	CCONJ
esutjss-262	9	75	lastly	lastly	ADV
esutjss-262	9	76	that	that	SCONJ
esutjss-262	9	77	social	social	ADJ
esutjss-262	9	78	media	medium	NOUN
esutjss-262	9	79	platforms	platform	NOUN
esutjss-262	9	80	advertising	advertising	NOUN
esutjss-262	9	81	are	be	AUX
esutjss-262	9	82	effective	effective	ADJ
esutjss-262	9	83	in	in	ADP
esutjss-262	9	84	influencing	influence	VERB
esutjss-262	9	85	undergraduates	undergraduate	NOUN
esutjss-262	9	86	of	of	ADP
esutjss-262	9	87	caritas	caritas	PROPN
esutjss-262	9	88	university	university	PROPN
esutjss-262	9	89	for	for	ADP
esutjss-262	9	90	viva	viva	X
esutjss-262	9	91	plus	plus	CCONJ
esutjss-262	9	92	detergent	detergent	NOUN
esutjss-262	9	93	.	.	PUNCT
esutjss-262	10	1	based	base	VERB
esutjss-262	10	2	on	on	ADP
esutjss-262	10	3	the	the	DET
esutjss-262	10	4	findings	finding	NOUN
esutjss-262	10	5	of	of	ADP
esutjss-262	10	6	this	this	DET
esutjss-262	10	7	study	study	NOUN
esutjss-262	10	8	,	,	PUNCT
esutjss-262	10	9	these	these	PRON
esutjss-262	10	10	are	be	AUX
esutjss-262	10	11	the	the	DET
esutjss-262	10	12	recommendations	recommendation	NOUN
esutjss-262	10	13	;	;	PUNCT
esutjss-262	10	14	viva	viva	X
esutjss-262	10	15	plus	plus	CCONJ
esutjss-262	10	16	detergent	detergent	NOUN
esutjss-262	10	17	company	company	NOUN
esutjss-262	10	18	should	should	AUX
esutjss-262	10	19	leverage	leverage	VERB
esutjss-262	10	20	on	on	ADP
esutjss-262	10	21	the	the	DET
esutjss-262	10	22	social	social	ADJ
esutjss-262	10	23	media	media	NOUN
esutjss-262	10	24	use	use	NOUN
esutjss-262	10	25	since	since	SCONJ
esutjss-262	10	26	undergraduates	undergraduate	NOUN
esutjss-262	10	27	are	be	AUX
esutjss-262	10	28	highly	highly	ADV
esutjss-262	10	29	active	active	ADJ
esutjss-262	10	30	on	on	ADP
esutjss-262	10	31	social	social	ADJ
esutjss-262	10	32	media	medium	NOUN
esutjss-262	10	33	and	and	CCONJ
esutjss-262	10	34	are	be	AUX
esutjss-262	10	35	aware	aware	ADJ
esutjss-262	10	36	of	of	ADP
esutjss-262	10	37	viva	viva	X
esutjss-262	10	38	plus	plus	CCONJ
esutjss-262	10	39	detergent	detergent	NOUN
esutjss-262	10	40	due	due	ADP
esutjss-262	10	41	to	to	ADP
esutjss-262	10	42	advertising	advertising	NOUN
esutjss-262	10	43	,	,	PUNCT
esutjss-262	10	44	viva	viva	X
esutjss-262	10	45	plus	plus	CCONJ
esutjss-262	10	46	detergent	detergent	NOUN
esutjss-262	10	47	should	should	AUX
esutjss-262	10	48	continue	continue	VERB
esutjss-262	10	49	investing	invest	VERB
esutjss-262	10	50	in	in	ADP
esutjss-262	10	51	consistent	consistent	ADJ
esutjss-262	10	52	social	social	ADJ
esutjss-262	10	53	media	medium	NOUN
esutjss-262	10	54	presence	presence	NOUN
esutjss-262	10	55	by	by	ADP
esutjss-262	10	56	introducing	introduce	VERB
esutjss-262	10	57	engaging	engage	VERB
esutjss-262	10	58	content	content	NOUN
esutjss-262	10	59	,	,	PUNCT
esutjss-262	10	60	they	they	PRON
esutjss-262	10	61	should	should	AUX
esutjss-262	10	62	capitalize	capitalize	VERB
esutjss-262	10	63	more	more	ADV
esutjss-262	10	64	on	on	ADP
esutjss-262	10	65	social	social	ADJ
esutjss-262	10	66	media	medium	NOUN
esutjss-262	10	67	advertisements	advertisement	NOUN
esutjss-262	10	68	because	because	SCONJ
esutjss-262	10	69	it	it	PRON
esutjss-262	10	70	has	have	VERB
esutjss-262	10	71	a	a	DET
esutjss-262	10	72	strong	strong	ADJ
esutjss-262	10	73	influence	influence	NOUN
esutjss-262	10	74	on	on	ADP
esutjss-262	10	75	the	the	DET
esutjss-262	10	76	undergraduates	undergraduate	NOUN
esutjss-262	10	77	especially	especially	ADV
esutjss-262	10	78	on	on	ADP
esutjss-262	10	79	content	content	NOUN
esutjss-262	10	80	that	that	PRON
esutjss-262	10	81	highlights	highlight	VERB
esutjss-262	10	82	positive	positive	ADJ
esutjss-262	10	83	brand	brand	NOUN
esutjss-262	10	84	attributes	attribute	VERB
esutjss-262	10	85	such	such	ADJ
esutjss-262	10	86	as	as	ADP
esutjss-262	10	87	quality	quality	NOUN
esutjss-262	10	88	,	,	PUNCT
esutjss-262	10	89	affordability	affordability	NOUN
esutjss-262	10	90	,	,	PUNCT
esutjss-262	10	91	and	and	CCONJ
esutjss-262	10	92	effectiveness	effectiveness	NOUN
esutjss-262	10	93	,	,	PUNCT
esutjss-262	10	94	it	it	PRON
esutjss-262	10	95	is	be	AUX
esutjss-262	10	96	recommended	recommend	VERB
esutjss-262	10	97	that	that	SCONJ
esutjss-262	10	98	they	they	PRON
esutjss-262	10	99	highlight	highlight	VERB
esutjss-262	10	100	special	special	ADJ
esutjss-262	10	101	offers	offer	NOUN
esutjss-262	10	102	,	,	PUNCT
esutjss-262	10	103	bulk	bulk	ADJ
esutjss-262	10	104	purchases	purchase	NOUN
esutjss-262	10	105	,	,	PUNCT
esutjss-262	10	106	or	or	CCONJ
esutjss-262	10	107	student	student	NOUN
esutjss-262	10	108	discounts	discount	NOUN
esutjss-262	10	109	to	to	PART
esutjss-262	10	110	appeal	appeal	VERB
esutjss-262	10	111	to	to	ADP
esutjss-262	10	112	budget	budget	NOUN
esutjss-262	10	113	-	-	PUNCT
esutjss-262	10	114	conscious	conscious	ADJ
esutjss-262	10	115	undergraduates	undergraduate	NOUN
esutjss-262	10	116	because	because	SCONJ
esutjss-262	10	117	social	social	ADJ
esutjss-262	10	118	media	medium	NOUN
esutjss-262	10	119	is	be	AUX
esutjss-262	10	120	effective	effective	ADJ
esutjss-262	10	121	in	in	ADP
esutjss-262	10	122	influencing	influence	VERB
esutjss-262	10	123	purchasing	purchasing	NOUN
esutjss-262	10	124	decisions	decision	NOUN
esutjss-262	10	125	from	from	ADP
esutjss-262	10	126	my	my	PRON
esutjss-262	10	127	findings	finding	NOUN
esutjss-262	10	128	its	its	PRON
esutjss-262	10	129	effectiveness	effectiveness	NOUN
esutjss-262	10	130	have	have	AUX
esutjss-262	10	131	been	be	AUX
esutjss-262	10	132	proven	prove	VERB
esutjss-262	10	133	so	so	SCONJ
esutjss-262	10	134	it	it	PRON
esutjss-262	10	135	's	be	AUX
esutjss-262	10	136	important	important	ADJ
esutjss-262	10	137	to	to	PART
esutjss-262	10	138	tailor	tailor	VERB
esutjss-262	10	139	the	the	DET
esutjss-262	10	140	contents	content	NOUN
esutjss-262	10	141	to	to	ADP
esutjss-262	10	142	the	the	DET
esutjss-262	10	143	specific	specific	ADJ
esutjss-262	10	144	strengths	strength	NOUN
esutjss-262	10	145	of	of	ADP
esutjss-262	10	146	each	each	DET
esutjss-262	10	147	platform	platform	NOUN
esutjss-262	10	148	and	and	CCONJ
esutjss-262	10	149	create	create	VERB
esutjss-262	10	150	campaigns	campaign	NOUN
esutjss-262	10	151	that	that	PRON
esutjss-262	10	152	encourage	encourage	VERB
esutjss-262	10	153	undergraduates	undergraduate	NOUN
esutjss-262	10	154	to	to	PART
esutjss-262	10	155	engage	engage	VERB
esutjss-262	10	156	with	with	ADP
esutjss-262	10	157	the	the	DET
esutjss-262	10	158	brand	brand	NOUN
esutjss-262	10	159	actively	actively	ADV
esutjss-262	10	160	.	.	PUNCT
esutjss-262	11	1	keywords	keyword	NOUN
esutjss-262	11	2	:	:	PUNCT
esutjss-262	11	3	social	social	ADJ
esutjss-262	11	4	media	medium	NOUN
esutjss-262	11	5	,	,	PUNCT
esutjss-262	11	6	advertisement	advertisement	NOUN
esutjss-262	11	7	,	,	PUNCT
esutjss-262	11	8	influence	influence	NOUN
esutjss-262	11	9	,	,	PUNCT
esutjss-262	11	10	digital	digital	ADJ
esutjss-262	11	11	marketing	marketing	NOUN
esutjss-262	11	12	,	,	PUNCT
esutjss-262	11	13	patronage	patronage	NOUN
esutjss-262	11	14	,	,	PUNCT
esutjss-262	11	15	viva	viva	X
esutjss-262	11	16	plus	plus	CCONJ
esutjss-262	11	17	detergent	detergent	NOUN
esutjss-262	11	18	105	105	NUM
esutjss-262	11	19	introduction	introduction	NOUN
esutjss-262	11	20	in	in	ADP
esutjss-262	11	21	the	the	DET
esutjss-262	11	22	contemporary	contemporary	PROPN
esutjss-262	11	23	digital	digital	PROPN
esutjss-262	11	24	era	era	NOUN
esutjss-262	11	25	,	,	PUNCT
esutjss-262	11	26	social	social	ADJ
esutjss-262	11	27	media	medium	NOUN
esutjss-262	11	28	has	have	AUX
esutjss-262	11	29	emerged	emerge	VERB
esutjss-262	11	30	as	as	ADP
esutjss-262	11	31	a	a	DET
esutjss-262	11	32	pivotal	pivotal	ADJ
esutjss-262	11	33	platform	platform	NOUN
esutjss-262	11	34	for	for	ADP
esutjss-262	11	35	marketing	marketing	NOUN
esutjss-262	11	36	and	and	CCONJ
esutjss-262	11	37	advertising	advertising	NOUN
esutjss-262	11	38	which	which	PRON
esutjss-262	11	39	has	have	AUX
esutjss-262	11	40	revolutionized	revolutionize	VERB
esutjss-262	11	41	how	how	SCONJ
esutjss-262	11	42	brands	brand	NOUN
esutjss-262	11	43	connect	connect	VERB
esutjss-262	11	44	with	with	ADP
esutjss-262	11	45	consumers	consumer	NOUN
esutjss-262	11	46	.	.	PUNCT
esutjss-262	12	1	companies	company	NOUN
esutjss-262	12	2	increasingly	increasingly	ADV
esutjss-262	12	3	leverage	leverage	VERB
esutjss-262	12	4	on	on	ADP
esutjss-262	12	5	social	social	ADJ
esutjss-262	12	6	media	medium	NOUN
esutjss-262	12	7	networks	network	NOUN
esutjss-262	12	8	to	to	PART
esutjss-262	12	9	engage	engage	VERB
esutjss-262	12	10	with	with	ADP
esutjss-262	12	11	their	their	PRON
esutjss-262	12	12	target	target	NOUN
esutjss-262	12	13	audience	audience	NOUN
esutjss-262	12	14	,	,	PUNCT
esutjss-262	12	15	create	create	VERB
esutjss-262	12	16	brand	brand	NOUN
esutjss-262	12	17	awareness	awareness	NOUN
esutjss-262	12	18	,	,	PUNCT
esutjss-262	12	19	and	and	CCONJ
esutjss-262	12	20	drive	drive	VERB
esutjss-262	12	21	sales	sale	NOUN
esutjss-262	12	22	.	.	PUNCT
esutjss-262	13	1	the	the	DET
esutjss-262	13	2	rising	rise	VERB
esutjss-262	13	3	influence	influence	NOUN
esutjss-262	13	4	of	of	ADP
esutjss-262	13	5	social	social	ADJ
esutjss-262	13	6	media	medium	NOUN
esutjss-262	13	7	advertising	advertising	NOUN
esutjss-262	13	8	has	have	AUX
esutjss-262	13	9	brought	bring	VERB
esutjss-262	13	10	about	about	ADP
esutjss-262	13	11	a	a	DET
esutjss-262	13	12	new	new	ADJ
esutjss-262	13	13	dynamic	dynamic	NOUN
esutjss-262	13	14	in	in	ADP
esutjss-262	13	15	consumer	consumer	NOUN
esutjss-262	13	16	behaviour	behaviour	NOUN
esutjss-262	13	17	,	,	PUNCT
esutjss-262	13	18	where	where	SCONJ
esutjss-262	13	19	users	user	NOUN
esutjss-262	13	20	are	be	AUX
esutjss-262	13	21	not	not	PART
esutjss-262	13	22	only	only	ADV
esutjss-262	13	23	passive	passive	ADJ
esutjss-262	13	24	recipients	recipient	NOUN
esutjss-262	13	25	of	of	ADP
esutjss-262	13	26	advertisements	advertisement	NOUN
esutjss-262	13	27	but	but	CCONJ
esutjss-262	13	28	active	active	ADJ
esutjss-262	13	29	participants	participant	NOUN
esutjss-262	13	30	in	in	ADP
esutjss-262	13	31	discussions	discussion	NOUN
esutjss-262	13	32	and	and	CCONJ
esutjss-262	13	33	sharing	share	VERB
esutjss-262	13	34	brand	brand	NOUN
esutjss-262	13	35	content	content	NOUN
esutjss-262	13	36	(	(	PUNCT
esutjss-262	13	37	kaplan	kaplan	PROPN
esutjss-262	13	38	&	&	CCONJ
esutjss-262	13	39	haenlein	haenlein	PROPN
esutjss-262	13	40	,	,	PUNCT
esutjss-262	13	41	2010	2010	NUM
esutjss-262	13	42	)	)	PUNCT
esutjss-262	13	43	.	.	PUNCT
esutjss-262	14	1	the	the	DET
esutjss-262	14	2	use	use	NOUN
esutjss-262	14	3	of	of	ADP
esutjss-262	14	4	social	social	ADJ
esutjss-262	14	5	media	medium	NOUN
esutjss-262	14	6	platform	platform	NOUN
esutjss-262	14	7	has	have	AUX
esutjss-262	14	8	become	become	VERB
esutjss-262	14	9	so	so	ADV
esutjss-262	14	10	popular	popular	ADJ
esutjss-262	14	11	that	that	SCONJ
esutjss-262	14	12	it	it	PRON
esutjss-262	14	13	has	have	AUX
esutjss-262	14	14	become	become	VERB
esutjss-262	14	15	the	the	DET
esutjss-262	14	16	most	most	ADV
esutjss-262	14	17	visited	visit	VERB
esutjss-262	14	18	and	and	CCONJ
esutjss-262	14	19	used	use	VERB
esutjss-262	14	20	media	medium	NOUN
esutjss-262	14	21	type	type	NOUN
esutjss-262	14	22	.	.	PUNCT
esutjss-262	15	1	the	the	DET
esutjss-262	15	2	social	social	ADJ
esutjss-262	15	3	media	media	NOUN
esutjss-262	15	4	is	be	AUX
esutjss-262	15	5	different	different	ADJ
esutjss-262	15	6	from	from	ADP
esutjss-262	15	7	traditional	traditional	ADJ
esutjss-262	15	8	media	medium	NOUN
esutjss-262	15	9	in	in	ADP
esutjss-262	15	10	so	so	ADV
esutjss-262	15	11	many	many	ADJ
esutjss-262	15	12	ways	way	NOUN
esutjss-262	15	13	such	such	ADJ
esutjss-262	15	14	as	as	ADP
esutjss-262	15	15	reach	reach	NOUN
esutjss-262	15	16	,	,	PUNCT
esutjss-262	15	17	frequency	frequency	NOUN
esutjss-262	15	18	,	,	PUNCT
esutjss-262	15	19	accessibility	accessibility	NOUN
esutjss-262	15	20	,	,	PUNCT
esutjss-262	15	21	immediate	immediate	ADJ
esutjss-262	15	22	feedback	feedback	NOUN
esutjss-262	15	23	and	and	CCONJ
esutjss-262	15	24	more	more	ADJ
esutjss-262	15	25	.	.	PUNCT
esutjss-262	16	1	according	accord	VERB
esutjss-262	16	2	to	to	ADP
esutjss-262	16	3	digital	digital	ADJ
esutjss-262	16	4	report	report	NOUN
esutjss-262	16	5	(	(	PUNCT
esutjss-262	16	6	2023	2023	NUM
esutjss-262	16	7	)	)	PUNCT
esutjss-262	16	8	,	,	PUNCT
esutjss-262	16	9	there	there	PRON
esutjss-262	16	10	were	be	VERB
esutjss-262	16	11	122.5	122.5	NUM
esutjss-262	16	12	million	million	NUM
esutjss-262	16	13	internet	internet	NOUN
esutjss-262	16	14	users	user	NOUN
esutjss-262	16	15	in	in	ADP
esutjss-262	16	16	nigeria	nigeria	PROPN
esutjss-262	16	17	and	and	CCONJ
esutjss-262	16	18	nigeria	nigeria	PROPN
esutjss-262	16	19	’s	’s	PART
esutjss-262	16	20	internet	internet	NOUN
esutjss-262	16	21	penetration	penetration	NOUN
esutjss-262	16	22	rate	rate	NOUN
esutjss-262	16	23	stood	stand	VERB
esutjss-262	16	24	at	at	ADP
esutjss-262	16	25	55.4	55.4	NUM
esutjss-262	16	26	percent	percent	NOUN
esutjss-262	16	27	.	.	PUNCT
esutjss-262	17	1	of	of	ADP
esutjss-262	17	2	the	the	DET
esutjss-262	17	3	total	total	ADJ
esutjss-262	17	4	population	population	NOUN
esutjss-262	17	5	,	,	PUNCT
esutjss-262	17	6	28.20	28.20	NUM
esutjss-262	17	7	million	million	NUM
esutjss-262	17	8	use	use	VERB
esutjss-262	17	9	social	social	ADJ
esutjss-262	17	10	media	medium	NOUN
esutjss-262	17	11	.	.	PUNCT
esutjss-262	18	1	additionally	additionally	ADV
esutjss-262	18	2	,	,	PUNCT
esutjss-262	18	3	as	as	SCONJ
esutjss-262	18	4	the	the	DET
esutjss-262	18	5	influence	influence	NOUN
esutjss-262	18	6	of	of	ADP
esutjss-262	18	7	emergent	emergent	ADJ
esutjss-262	18	8	social	social	ADJ
esutjss-262	18	9	media	medium	NOUN
esutjss-262	18	10	continues	continue	VERB
esutjss-262	18	11	to	to	PART
esutjss-262	18	12	increase	increase	VERB
esutjss-262	18	13	,	,	PUNCT
esutjss-262	18	14	individual	individual	ADJ
esutjss-262	18	15	members	member	NOUN
esutjss-262	18	16	of	of	ADP
esutjss-262	18	17	publics	public	NOUN
esutjss-262	18	18	are	be	AUX
esutjss-262	18	19	starting	start	VERB
esutjss-262	18	20	to	to	PART
esutjss-262	18	21	demand	demand	VERB
esutjss-262	18	22	participatory	participatory	ADJ
esutjss-262	18	23	communication	communication	NOUN
esutjss-262	18	24	with	with	ADP
esutjss-262	18	25	and	and	CCONJ
esutjss-262	18	26	from	from	ADP
esutjss-262	18	27	organizations	organization	NOUN
esutjss-262	18	28	instead	instead	ADV
esutjss-262	18	29	of	of	ADP
esutjss-262	18	30	being	be	AUX
esutjss-262	18	31	passive	passive	ADJ
esutjss-262	18	32	recipients	recipient	NOUN
esutjss-262	18	33	of	of	ADP
esutjss-262	18	34	messages	message	NOUN
esutjss-262	18	35	,	,	PUNCT
esutjss-262	18	36	publics	public	NOUN
esutjss-262	18	37	are	be	AUX
esutjss-262	18	38	now	now	ADV
esutjss-262	18	39	active	active	ADJ
esutjss-262	18	40	enough	enough	ADV
esutjss-262	18	41	to	to	PART
esutjss-262	18	42	select	select	VERB
esutjss-262	18	43	communication	communication	NOUN
esutjss-262	18	44	channels	channel	NOUN
esutjss-262	18	45	,	,	PUNCT
esutjss-262	18	46	especially	especially	ADV
esutjss-262	18	47	when	when	SCONJ
esutjss-262	18	48	they	they	PRON
esutjss-262	18	49	care	care	VERB
esutjss-262	18	50	about	about	ADP
esutjss-262	18	51	an	an	DET
esutjss-262	18	52	issue	issue	NOUN
esutjss-262	18	53	(	(	PUNCT
esutjss-262	18	54	rubin	rubin	PROPN
esutjss-262	18	55	,	,	PUNCT
esutjss-262	18	56	2002	2002	NUM
esutjss-262	18	57	)	)	PUNCT
esutjss-262	18	58	.	.	PUNCT
esutjss-262	19	1	this	this	DET
esutjss-262	19	2	change	change	NOUN
esutjss-262	19	3	has	have	AUX
esutjss-262	19	4	been	be	AUX
esutjss-262	19	5	especially	especially	ADV
esutjss-262	19	6	pronounced	pronounce	VERB
esutjss-262	19	7	among	among	ADP
esutjss-262	19	8	university	university	NOUN
esutjss-262	19	9	undergraduates	undergraduate	NOUN
esutjss-262	19	10	,	,	PUNCT
esutjss-262	19	11	who	who	PRON
esutjss-262	19	12	spend	spend	VERB
esutjss-262	19	13	considerable	considerable	ADJ
esutjss-262	19	14	time	time	NOUN
esutjss-262	19	15	on	on	ADP
esutjss-262	19	16	social	social	ADJ
esutjss-262	19	17	media	medium	NOUN
esutjss-262	19	18	platforms	platform	NOUN
esutjss-262	19	19	,	,	PUNCT
esutjss-262	19	20	making	make	VERB
esutjss-262	19	21	them	they	PRON
esutjss-262	19	22	an	an	DET
esutjss-262	19	23	important	important	ADJ
esutjss-262	19	24	target	target	NOUN
esutjss-262	19	25	audience	audience	NOUN
esutjss-262	19	26	for	for	ADP
esutjss-262	19	27	brands	brand	NOUN
esutjss-262	19	28	such	such	ADJ
esutjss-262	19	29	as	as	ADP
esutjss-262	19	30	viva	viva	X
esutjss-262	19	31	plus	plus	CCONJ
esutjss-262	19	32	detergent	detergent	NOUN
esutjss-262	19	33	.	.	PUNCT
esutjss-262	20	1	studies	study	NOUN
esutjss-262	20	2	have	have	AUX
esutjss-262	20	3	shown	show	VERB
esutjss-262	20	4	that	that	SCONJ
esutjss-262	20	5	social	social	ADJ
esutjss-262	20	6	media	medium	NOUN
esutjss-262	20	7	platforms	platform	NOUN
esutjss-262	20	8	are	be	AUX
esutjss-262	20	9	highly	highly	ADV
esutjss-262	20	10	effective	effective	ADJ
esutjss-262	20	11	in	in	ADP
esutjss-262	20	12	creating	create	VERB
esutjss-262	20	13	brand	brand	NOUN
esutjss-262	20	14	awareness	awareness	NOUN
esutjss-262	20	15	and	and	CCONJ
esutjss-262	20	16	driving	drive	VERB
esutjss-262	20	17	consumer	consumer	NOUN
esutjss-262	20	18	engagement	engagement	NOUN
esutjss-262	20	19	,	,	PUNCT
esutjss-262	20	20	which	which	PRON
esutjss-262	20	21	can	can	AUX
esutjss-262	20	22	translate	translate	VERB
esutjss-262	20	23	into	into	ADP
esutjss-262	20	24	higher	high	ADJ
esutjss-262	20	25	patronage	patronage	NOUN
esutjss-262	20	26	and	and	CCONJ
esutjss-262	20	27	sales	sale	NOUN
esutjss-262	20	28	(	(	PUNCT
esutjss-262	20	29	duffett	duffett	NOUN
esutjss-262	20	30	,	,	PUNCT
esutjss-262	20	31	2017	2017	NUM
esutjss-262	20	32	)	)	PUNCT
esutjss-262	20	33	.	.	PUNCT
esutjss-262	21	1	for	for	ADP
esutjss-262	21	2	consumer	consumer	NOUN
esutjss-262	21	3	products	product	NOUN
esutjss-262	21	4	like	like	ADP
esutjss-262	21	5	viva	viva	NOUN
esutjss-262	21	6	plus	plus	CCONJ
esutjss-262	21	7	detergent	detergent	NOUN
esutjss-262	21	8	,	,	PUNCT
esutjss-262	21	9	leveraging	leverage	VERB
esutjss-262	21	10	these	these	DET
esutjss-262	21	11	digital	digital	ADJ
esutjss-262	21	12	spaces	space	NOUN
esutjss-262	21	13	can	can	AUX
esutjss-262	21	14	enhance	enhance	VERB
esutjss-262	21	15	brand	brand	NOUN
esutjss-262	21	16	visibility	visibility	NOUN
esutjss-262	21	17	and	and	CCONJ
esutjss-262	21	18	influence	influence	NOUN
esutjss-262	21	19	purchasing	purchasing	NOUN
esutjss-262	21	20	decisions	decision	NOUN
esutjss-262	21	21	among	among	ADP
esutjss-262	21	22	target	target	NOUN
esutjss-262	21	23	markets	market	NOUN
esutjss-262	21	24	such	such	ADJ
esutjss-262	21	25	as	as	ADP
esutjss-262	21	26	university	university	NOUN
esutjss-262	21	27	undergraduates	undergraduate	NOUN
esutjss-262	21	28	.	.	PUNCT
esutjss-262	22	1	advertising	advertising	NOUN
esutjss-262	22	2	is	be	AUX
esutjss-262	22	3	a	a	DET
esutjss-262	22	4	powerful	powerful	ADJ
esutjss-262	22	5	tool	tool	NOUN
esutjss-262	22	6	which	which	PRON
esutjss-262	22	7	is	be	AUX
esutjss-262	22	8	mostly	mostly	ADV
esutjss-262	22	9	used	use	VERB
esutjss-262	22	10	by	by	ADP
esutjss-262	22	11	manufacturers	manufacturer	NOUN
esutjss-262	22	12	and	and	CCONJ
esutjss-262	22	13	service	service	NOUN
esutjss-262	22	14	providers	provider	NOUN
esutjss-262	22	15	to	to	PART
esutjss-262	22	16	promote	promote	VERB
esutjss-262	22	17	their	their	PRON
esutjss-262	22	18	goods	good	NOUN
esutjss-262	22	19	and	and	CCONJ
esutjss-262	22	20	services	service	NOUN
esutjss-262	22	21	and	and	CCONJ
esutjss-262	22	22	attract	attract	VERB
esutjss-262	22	23	patronage	patronage	NOUN
esutjss-262	22	24	.	.	PUNCT
esutjss-262	23	1	as	as	ADP
esutjss-262	23	2	a	a	DET
esutjss-262	23	3	means	means	NOUN
esutjss-262	23	4	of	of	ADP
esutjss-262	23	5	persuasive	persuasive	ADJ
esutjss-262	23	6	communication	communication	NOUN
esutjss-262	23	7	,	,	PUNCT
esutjss-262	23	8	advertising	advertising	NOUN
esutjss-262	23	9	promotes	promote	VERB
esutjss-262	23	10	sale	sale	NOUN
esutjss-262	23	11	of	of	ADP
esutjss-262	23	12	goods	good	NOUN
esutjss-262	23	13	,	,	PUNCT
esutjss-262	23	14	services	service	NOUN
esutjss-262	23	15	,	,	PUNCT
esutjss-262	23	16	images	image	NOUN
esutjss-262	23	17	and	and	CCONJ
esutjss-262	23	18	ideas	idea	NOUN
esutjss-262	23	19	through	through	ADP
esutjss-262	23	20	information	information	NOUN
esutjss-262	23	21	and	and	CCONJ
esutjss-262	23	22	persuasion	persuasion	NOUN
esutjss-262	23	23	.	.	PUNCT
esutjss-262	24	1	but	but	CCONJ
esutjss-262	24	2	one	one	NUM
esutjss-262	24	3	thing	thing	NOUN
esutjss-262	24	4	may	may	AUX
esutjss-262	24	5	be	be	AUX
esutjss-262	24	6	well	well	ADV
esutjss-262	24	7	understood	understand	VERB
esutjss-262	24	8	that	that	SCONJ
esutjss-262	24	9	advertising	advertising	NOUN
esutjss-262	24	10	by	by	ADP
esutjss-262	24	11	itself	itself	PRON
esutjss-262	24	12	can	can	AUX
esutjss-262	24	13	not	not	PART
esutjss-262	24	14	sell	sell	VERB
esutjss-262	24	15	the	the	DET
esutjss-262	24	16	product	product	NOUN
esutjss-262	24	17	;	;	PUNCT
esutjss-262	24	18	it	it	PRON
esutjss-262	24	19	can	can	AUX
esutjss-262	24	20	not	not	PART
esutjss-262	24	21	sell	sell	VERB
esutjss-262	24	22	products	product	NOUN
esutjss-262	24	23	of	of	ADP
esutjss-262	24	24	poor	poor	ADJ
esutjss-262	24	25	quality	quality	NOUN
esutjss-262	24	26	,	,	PUNCT
esutjss-262	24	27	products	product	NOUN
esutjss-262	24	28	which	which	PRON
esutjss-262	24	29	are	be	AUX
esutjss-262	24	30	too	too	ADV
esutjss-262	24	31	costly	costly	ADJ
esutjss-262	24	32	or	or	CCONJ
esutjss-262	24	33	items	item	NOUN
esutjss-262	24	34	which	which	PRON
esutjss-262	24	35	do	do	AUX
esutjss-262	24	36	not	not	PART
esutjss-262	24	37	come	come	VERB
esutjss-262	24	38	up	up	ADP
esutjss-262	24	39	the	the	DET
esutjss-262	24	40	expectations	expectation	NOUN
esutjss-262	24	41	of	of	ADP
esutjss-262	24	42	the	the	DET
esutjss-262	24	43	consuming	consume	VERB
esutjss-262	24	44	public	public	NOUN
esutjss-262	24	45	therefore	therefore	ADV
esutjss-262	24	46	advertising	advertise	VERB
esutjss-262	24	47	only	only	ADV
esutjss-262	24	48	helps	help	VERB
esutjss-262	24	49	in	in	ADP
esutjss-262	24	50	selling.(chunawall	selling.(chunawall	NUM
esutjss-262	24	51	&	&	CCONJ
esutjss-262	24	52	sethia,2008	sethia,2008	NOUN
esutjss-262	24	53	)	)	PUNCT
esutjss-262	24	54	..	..	PUNCT
esutjss-262	25	1	okunna	okunna	PROPN
esutjss-262	25	2	(	(	PUNCT
esutjss-262	25	3	2002	2002	NUM
esutjss-262	25	4	)	)	PUNCT
esutjss-262	25	5	sees	see	VERB
esutjss-262	25	6	advertising	advertising	NOUN
esutjss-262	25	7	“	"	PUNCT
esutjss-262	25	8	as	as	ADP
esutjss-262	25	9	a	a	DET
esutjss-262	25	10	non	non	ADJ
esutjss-262	25	11	-	-	ADJ
esutjss-262	25	12	personal	personal	ADJ
esutjss-262	25	13	communication	communication	NOUN
esutjss-262	25	14	or	or	CCONJ
esutjss-262	25	15	information	information	NOUN
esutjss-262	25	16	usually	usually	ADV
esutjss-262	25	17	paid	pay	VERB
esutjss-262	25	18	for	for	ADP
esutjss-262	25	19	and	and	CCONJ
esutjss-262	25	20	usually	usually	ADV
esutjss-262	25	21	persuasive	persuasive	ADJ
esutjss-262	25	22	in	in	ADP
esutjss-262	25	23	nature	nature	NOUN
esutjss-262	25	24	about	about	ADP
esutjss-262	25	25	(	(	PUNCT
esutjss-262	25	26	goods	good	NOUN
esutjss-262	25	27	and	and	CCONJ
esutjss-262	25	28	services	service	NOUN
esutjss-262	25	29	)	)	PUNCT
esutjss-262	25	30	or	or	CCONJ
esutjss-262	25	31	ideas	idea	NOUN
esutjss-262	25	32	by	by	ADP
esutjss-262	25	33	identified	identify	VERB
esutjss-262	25	34	sponsors	sponsor	NOUN
esutjss-262	25	35	through	through	ADP
esutjss-262	25	36	various	various	ADJ
esutjss-262	25	37	media	medium	NOUN
esutjss-262	25	38	.	.	PUNCT
esutjss-262	26	1	latif	latif	PROPN
esutjss-262	26	2	,	,	PUNCT
esutjss-262	26	3	saleem	saleem	PROPN
esutjss-262	26	4	,	,	PUNCT
esutjss-262	26	5	and	and	CCONJ
esutjss-262	26	6	abideen	abideen	ADJ
esutjss-262	26	7	(	(	PUNCT
esutjss-262	26	8	2011	2011	NUM
esutjss-262	26	9	)	)	PUNCT
esutjss-262	26	10	add	add	VERB
esutjss-262	26	11	that	that	SCONJ
esutjss-262	26	12	advertising	advertising	NOUN
esutjss-262	26	13	is	be	AUX
esutjss-262	26	14	a	a	DET
esutjss-262	26	15	subset	subset	NOUN
esutjss-262	26	16	of	of	ADP
esutjss-262	26	17	promotion	promotion	NOUN
esutjss-262	26	18	mix	mix	NOUN
esutjss-262	26	19	which	which	PRON
esutjss-262	26	20	is	be	AUX
esutjss-262	26	21	one	one	NUM
esutjss-262	26	22	of	of	ADP
esutjss-262	26	23	the	the	DET
esutjss-262	26	24	4p	4p	NOUN
esutjss-262	26	25	’s	’s	NOUN
esutjss-262	26	26	in	in	ADP
esutjss-262	26	27	the	the	DET
esutjss-262	26	28	marketing	marketing	NOUN
esutjss-262	26	29	mix	mix	NOUN
esutjss-262	26	30	that	that	PRON
esutjss-262	26	31	is	be	AUX
esutjss-262	26	32	product	product	NOUN
esutjss-262	26	33	,	,	PUNCT
esutjss-262	26	34	price	price	NOUN
esutjss-262	26	35	,	,	PUNCT
esutjss-262	26	36	place	place	NOUN
esutjss-262	26	37	and	and	CCONJ
esutjss-262	26	38	promotion	promotion	NOUN
esutjss-262	26	39	.	.	PUNCT
esutjss-262	27	1	undergraduates	undergraduate	NOUN
esutjss-262	27	2	represent	represent	VERB
esutjss-262	27	3	a	a	DET
esutjss-262	27	4	significant	significant	ADJ
esutjss-262	27	5	segment	segment	NOUN
esutjss-262	27	6	of	of	ADP
esutjss-262	27	7	the	the	DET
esutjss-262	27	8	consumer	consumer	NOUN
esutjss-262	27	9	market	market	NOUN
esutjss-262	27	10	of	of	ADP
esutjss-262	27	11	viva	viva	X
esutjss-262	27	12	plus	plus	CCONJ
esutjss-262	27	13	detergent	detergent	NOUN
esutjss-262	27	14	which	which	PRON
esutjss-262	27	15	are	be	AUX
esutjss-262	27	16	why	why	SCONJ
esutjss-262	27	17	our	our	PRON
esutjss-262	27	18	target	target	NOUN
esutjss-262	27	19	audiences	audience	NOUN
esutjss-262	27	20	for	for	ADP
esutjss-262	27	21	this	this	DET
esutjss-262	27	22	research	research	NOUN
esutjss-262	27	23	are	be	AUX
esutjss-262	27	24	caritas	carita	NOUN
esutjss-262	27	25	university	university	NOUN
esutjss-262	27	26	undergraduates	undergraduate	NOUN
esutjss-262	27	27	.	.	PUNCT
esutjss-262	28	1	this	this	DET
esutjss-262	28	2	demographic	demographic	ADJ
esutjss-262	28	3	is	be	AUX
esutjss-262	28	4	not	not	PART
esutjss-262	28	5	only	only	ADV
esutjss-262	28	6	highly	highly	ADV
esutjss-262	28	7	active	active	ADJ
esutjss-262	28	8	on	on	ADP
esutjss-262	28	9	social	social	ADJ
esutjss-262	28	10	media	medium	NOUN
esutjss-262	28	11	but	but	CCONJ
esutjss-262	28	12	also	also	ADV
esutjss-262	28	13	responsive	responsive	ADJ
esutjss-262	28	14	to	to	ADP
esutjss-262	28	15	trends	trend	NOUN
esutjss-262	28	16	and	and	CCONJ
esutjss-262	28	17	brand	brand	NOUN
esutjss-262	28	18	communications	communication	NOUN
esutjss-262	28	19	encountered	encounter	VERB
esutjss-262	28	20	on	on	ADP
esutjss-262	28	21	these	these	DET
esutjss-262	28	22	platforms	platform	NOUN
esutjss-262	28	23	.	.	PUNCT
esutjss-262	29	1	the	the	DET
esutjss-262	29	2	influence	influence	NOUN
esutjss-262	29	3	of	of	ADP
esutjss-262	29	4	social	social	ADJ
esutjss-262	29	5	media	medium	NOUN
esutjss-262	29	6	advertising	advertising	NOUN
esutjss-262	29	7	on	on	ADP
esutjss-262	29	8	undergraduates	undergraduate	NOUN
esutjss-262	29	9	'	'	PART
esutjss-262	29	10	purchasing	purchasing	NOUN
esutjss-262	29	11	decisions	decision	NOUN
esutjss-262	29	12	is	be	AUX
esutjss-262	29	13	intense	intense	ADJ
esutjss-262	29	14	,	,	PUNCT
esutjss-262	29	15	making	make	VERB
esutjss-262	29	16	it	it	PRON
esutjss-262	29	17	crucial	crucial	ADJ
esutjss-262	29	18	to	to	PART
esutjss-262	29	19	understand	understand	VERB
esutjss-262	29	20	how	how	SCONJ
esutjss-262	29	21	these	these	DET
esutjss-262	29	22	advertisements	advertisement	NOUN
esutjss-262	29	23	affect	affect	VERB
esutjss-262	29	24	their	their	PRON
esutjss-262	29	25	patronage	patronage	NOUN
esutjss-262	29	26	of	of	ADP
esutjss-262	29	27	products	product	NOUN
esutjss-262	29	28	like	like	ADP
esutjss-262	29	29	viva	viva	NOUN
esutjss-262	29	30	plus	plus	CCONJ
esutjss-262	29	31	detergent	detergent	NOUN
esutjss-262	29	32	.	.	PUNCT
esutjss-262	30	1	statement	statement	NOUN
esutjss-262	30	2	of	of	ADP
esutjss-262	30	3	the	the	DET
esutjss-262	30	4	problem	problem	NOUN
esutjss-262	30	5	social	social	ADJ
esutjss-262	30	6	media	medium	NOUN
esutjss-262	30	7	has	have	AUX
esutjss-262	30	8	revolutionized	revolutionize	VERB
esutjss-262	30	9	the	the	DET
esutjss-262	30	10	landscape	landscape	NOUN
esutjss-262	30	11	of	of	ADP
esutjss-262	30	12	marketing	marketing	NOUN
esutjss-262	30	13	and	and	CCONJ
esutjss-262	30	14	advertising	advertising	NOUN
esutjss-262	30	15	,	,	PUNCT
esutjss-262	30	16	fundamentally	fundamentally	ADV
esutjss-262	30	17	improving	improve	VERB
esutjss-262	30	18	how	how	SCONJ
esutjss-262	30	19	brands	brand	NOUN
esutjss-262	30	20	communicate	communicate	VERB
esutjss-262	30	21	with	with	ADP
esutjss-262	30	22	their	their	PRON
esutjss-262	30	23	audiences	audience	NOUN
esutjss-262	30	24	.	.	PUNCT
esutjss-262	31	1	in	in	ADP
esutjss-262	31	2	recent	recent	ADJ
esutjss-262	31	3	years	year	NOUN
esutjss-262	31	4	,	,	PUNCT
esutjss-262	31	5	the	the	DET
esutjss-262	31	6	rapid	rapid	ADJ
esutjss-262	31	7	growth	growth	NOUN
esutjss-262	31	8	of	of	ADP
esutjss-262	31	9	social	social	ADJ
esutjss-262	31	10	media	medium	NOUN
esutjss-262	31	11	has	have	AUX
esutjss-262	31	12	reshaped	reshape	VERB
esutjss-262	31	13	consumer	consumer	NOUN
esutjss-262	31	14	behaviour	behaviour	NOUN
esutjss-262	31	15	,	,	PUNCT
esutjss-262	31	16	particularly	particularly	ADV
esutjss-262	31	17	among	among	ADP
esutjss-262	31	18	younger	young	ADJ
esutjss-262	31	19	demographics	demographic	NOUN
esutjss-262	31	20	like	like	ADP
esutjss-262	31	21	106	106	NUM
esutjss-262	31	22	university	university	NOUN
esutjss-262	31	23	undergraduates	undergraduate	NOUN
esutjss-262	31	24	.	.	PUNCT
esutjss-262	32	1	social	social	ADJ
esutjss-262	32	2	media	medium	NOUN
esutjss-262	32	3	platforms	platform	NOUN
esutjss-262	32	4	such	such	ADJ
esutjss-262	32	5	as	as	ADP
esutjss-262	32	6	instagram	instagram	PROPN
esutjss-262	32	7	,	,	PUNCT
esutjss-262	32	8	twitter	twitter	NOUN
esutjss-262	32	9	,	,	PUNCT
esutjss-262	32	10	and	and	CCONJ
esutjss-262	32	11	facebook	facebook	NOUN
esutjss-262	32	12	have	have	AUX
esutjss-262	32	13	evolved	evolve	VERB
esutjss-262	32	14	from	from	ADP
esutjss-262	32	15	being	be	AUX
esutjss-262	32	16	merely	merely	ADV
esutjss-262	32	17	social	social	ADJ
esutjss-262	32	18	networking	network	VERB
esutjss-262	32	19	sites	site	NOUN
esutjss-262	32	20	to	to	ADP
esutjss-262	32	21	powerful	powerful	ADJ
esutjss-262	32	22	tools	tool	NOUN
esutjss-262	32	23	for	for	ADP
esutjss-262	32	24	marketing	marketing	NOUN
esutjss-262	32	25	and	and	CCONJ
esutjss-262	32	26	advertising	advertising	NOUN
esutjss-262	32	27	;	;	PUNCT
esutjss-262	32	28	offering	offer	VERB
esutjss-262	32	29	brands	brand	NOUN
esutjss-262	32	30	an	an	DET
esutjss-262	32	31	opportunity	opportunity	NOUN
esutjss-262	32	32	to	to	PART
esutjss-262	32	33	connect	connect	VERB
esutjss-262	32	34	directly	directly	ADV
esutjss-262	32	35	with	with	ADP
esutjss-262	32	36	their	their	PRON
esutjss-262	32	37	target	target	NOUN
esutjss-262	32	38	audiences	audience	NOUN
esutjss-262	32	39	.	.	PUNCT
esutjss-262	33	1	in	in	ADP
esutjss-262	33	2	the	the	DET
esutjss-262	33	3	case	case	NOUN
esutjss-262	33	4	of	of	ADP
esutjss-262	33	5	caritas	caritas	PROPN
esutjss-262	33	6	university	university	PROPN
esutjss-262	33	7	,	,	PUNCT
esutjss-262	33	8	a	a	DET
esutjss-262	33	9	population	population	NOUN
esutjss-262	33	10	characterized	characterize	VERB
esutjss-262	33	11	by	by	ADP
esutjss-262	33	12	high	high	ADJ
esutjss-262	33	13	digital	digital	ADJ
esutjss-262	33	14	engagement	engagement	NOUN
esutjss-262	33	15	and	and	CCONJ
esutjss-262	33	16	social	social	ADJ
esutjss-262	33	17	media	medium	NOUN
esutjss-262	33	18	activity	activity	NOUN
esutjss-262	33	19	,	,	PUNCT
esutjss-262	33	20	it	it	PRON
esutjss-262	33	21	is	be	AUX
esutjss-262	33	22	crucial	crucial	ADJ
esutjss-262	33	23	to	to	PART
esutjss-262	33	24	examine	examine	VERB
esutjss-262	33	25	how	how	SCONJ
esutjss-262	33	26	social	social	ADJ
esutjss-262	33	27	media	media	NOUN
esutjss-262	33	28	advertisements	advertisement	NOUN
esutjss-262	33	29	shape	shape	VERB
esutjss-262	33	30	undergraduates	undergraduate	NOUN
esutjss-262	33	31	’	'	PUNCT
esutjss-262	33	32	brand	brand	NOUN
esutjss-262	33	33	perceptions	perception	NOUN
esutjss-262	33	34	and	and	CCONJ
esutjss-262	33	35	purchasing	purchasing	NOUN
esutjss-262	33	36	behaviors	behavior	NOUN
esutjss-262	33	37	and	and	CCONJ
esutjss-262	33	38	how	how	SCONJ
esutjss-262	33	39	effective	effective	ADJ
esutjss-262	33	40	,	,	PUNCT
esutjss-262	33	41	these	these	DET
esutjss-262	33	42	social	social	ADJ
esutjss-262	33	43	media	medium	NOUN
esutjss-262	33	44	advertisements	advertisement	NOUN
esutjss-262	33	45	influence	influence	NOUN
esutjss-262	33	46	undergraduates	undergraduate	NOUN
esutjss-262	33	47	'	'	PART
esutjss-262	33	48	purchasing	purchasing	NOUN
esutjss-262	33	49	decisions	decision	NOUN
esutjss-262	33	50	.	.	PUNCT
esutjss-262	34	1	de	de	PROPN
esutjss-262	34	2	vries	vries	PROPN
esutjss-262	34	3	,	,	PUNCT
esutjss-262	34	4	gensler	gensler	NOUN
esutjss-262	34	5	,	,	PUNCT
esutjss-262	34	6	and	and	CCONJ
esutjss-262	34	7	leeflang	leeflang	PROPN
esutjss-262	34	8	(	(	PUNCT
esutjss-262	34	9	2012	2012	NUM
esutjss-262	34	10	)	)	PUNCT
esutjss-262	34	11	looked	look	VERB
esutjss-262	34	12	into	into	ADP
esutjss-262	34	13	how	how	SCONJ
esutjss-262	34	14	brand	brand	NOUN
esutjss-262	34	15	posts	post	NOUN
esutjss-262	34	16	on	on	ADP
esutjss-262	34	17	social	social	ADJ
esutjss-262	34	18	media	medium	NOUN
esutjss-262	34	19	influence	influence	NOUN
esutjss-262	34	20	consumer	consumer	NOUN
esutjss-262	34	21	engagement	engagement	NOUN
esutjss-262	34	22	with	with	ADP
esutjss-262	34	23	the	the	DET
esutjss-262	34	24	brand	brand	NOUN
esutjss-262	34	25	and	and	CCONJ
esutjss-262	34	26	found	find	VERB
esutjss-262	34	27	out	out	ADP
esutjss-262	34	28	that	that	SCONJ
esutjss-262	34	29	the	the	DET
esutjss-262	34	30	popularity	popularity	NOUN
esutjss-262	34	31	and	and	CCONJ
esutjss-262	34	32	visual	visual	ADJ
esutjss-262	34	33	appeal	appeal	NOUN
esutjss-262	34	34	of	of	ADP
esutjss-262	34	35	brand	brand	NOUN
esutjss-262	34	36	posts	post	NOUN
esutjss-262	34	37	were	be	AUX
esutjss-262	34	38	key	key	ADJ
esutjss-262	34	39	factors	factor	NOUN
esutjss-262	34	40	in	in	ADP
esutjss-262	34	41	increasing	increase	VERB
esutjss-262	34	42	consumer	consumer	NOUN
esutjss-262	34	43	engagement	engagement	NOUN
esutjss-262	34	44	.	.	PUNCT
esutjss-262	35	1	despite	despite	SCONJ
esutjss-262	35	2	the	the	DET
esutjss-262	35	3	increasing	increase	VERB
esutjss-262	35	4	use	use	NOUN
esutjss-262	35	5	of	of	ADP
esutjss-262	35	6	social	social	ADJ
esutjss-262	35	7	media	medium	NOUN
esutjss-262	35	8	advertising	advertising	NOUN
esutjss-262	35	9	by	by	ADP
esutjss-262	35	10	detergent	detergent	NOUN
esutjss-262	35	11	brands	brand	NOUN
esutjss-262	35	12	like	like	ADP
esutjss-262	35	13	viva	viva	NOUN
esutjss-262	35	14	,	,	PUNCT
esutjss-262	35	15	there	there	PRON
esutjss-262	35	16	is	be	VERB
esutjss-262	35	17	limited	limited	ADJ
esutjss-262	35	18	research	research	NOUN
esutjss-262	35	19	on	on	ADP
esutjss-262	35	20	how	how	SCONJ
esutjss-262	35	21	different	different	ADJ
esutjss-262	35	22	and	and	CCONJ
esutjss-262	35	23	specific	specific	ADJ
esutjss-262	35	24	social	social	ADJ
esutjss-262	35	25	media	medium	NOUN
esutjss-262	35	26	platforms	platform	NOUN
esutjss-262	35	27	(	(	PUNCT
esutjss-262	35	28	e.g.	e.g.	ADV
esutjss-262	35	29	,	,	PUNCT
esutjss-262	35	30	facebook	facebook	PROPN
esutjss-262	35	31	vs.	vs.	ADP
esutjss-262	35	32	instagram	instagram	PROPN
esutjss-262	35	33	)	)	PUNCT
esutjss-262	35	34	uniquely	uniquely	ADV
esutjss-262	35	35	influence	influence	VERB
esutjss-262	35	36	consumer	consumer	NOUN
esutjss-262	35	37	behaviour	behaviour	NOUN
esutjss-262	35	38	and	and	CCONJ
esutjss-262	35	39	brand	brand	NOUN
esutjss-262	35	40	perception	perception	NOUN
esutjss-262	35	41	for	for	ADP
esutjss-262	35	42	viva	viva	NOUN
esutjss-262	35	43	plus	plus	CCONJ
esutjss-262	35	44	detergent	detergent	NOUN
esutjss-262	35	45	,	,	PUNCT
esutjss-262	35	46	therefore	therefore	ADV
esutjss-262	35	47	there	there	PRON
esutjss-262	35	48	is	be	VERB
esutjss-262	35	49	a	a	DET
esutjss-262	35	50	need	need	NOUN
esutjss-262	35	51	to	to	PART
esutjss-262	35	52	examine	examine	VERB
esutjss-262	35	53	the	the	DET
esutjss-262	35	54	impact	impact	NOUN
esutjss-262	35	55	of	of	ADP
esutjss-262	35	56	micro	micro	NOUN
esutjss-262	35	57	-	-	NOUN
esutjss-262	35	58	influencers	influencer	NOUN
esutjss-262	35	59	,	,	PUNCT
esutjss-262	35	60	regular	regular	ADJ
esutjss-262	35	61	users	user	NOUN
esutjss-262	35	62	,	,	PUNCT
esutjss-262	35	63	or	or	CCONJ
esutjss-262	35	64	usergenerated	usergenerated	ADJ
esutjss-262	35	65	content	content	NOUN
esutjss-262	35	66	in	in	ADP
esutjss-262	35	67	contrast	contrast	NOUN
esutjss-262	35	68	to	to	ADP
esutjss-262	35	69	traditional	traditional	ADJ
esutjss-262	35	70	advertisements	advertisement	NOUN
esutjss-262	35	71	,	,	PUNCT
esutjss-262	35	72	how	how	SCONJ
esutjss-262	35	73	engagement	engagement	NOUN
esutjss-262	35	74	differs	differ	VERB
esutjss-262	35	75	across	across	ADP
esutjss-262	35	76	educational	educational	ADJ
esutjss-262	35	77	,	,	PUNCT
esutjss-262	35	78	promotional	promotional	ADJ
esutjss-262	35	79	,	,	PUNCT
esutjss-262	35	80	and	and	CCONJ
esutjss-262	35	81	interactive	interactive	ADJ
esutjss-262	35	82	content	content	NOUN
esutjss-262	35	83	types	type	NOUN
esutjss-262	35	84	and	and	CCONJ
esutjss-262	35	85	other	other	ADJ
esutjss-262	35	86	important	important	ADJ
esutjss-262	35	87	factors	factor	NOUN
esutjss-262	35	88	responsible	responsible	ADJ
esutjss-262	35	89	for	for	ADP
esutjss-262	35	90	the	the	DET
esutjss-262	35	91	purchasing	purchase	VERB
esutjss-262	35	92	decisions	decision	NOUN
esutjss-262	35	93	of	of	ADP
esutjss-262	35	94	university	university	NOUN
esutjss-262	35	95	undergraduates	undergraduate	NOUN
esutjss-262	35	96	.	.	PUNCT
esutjss-262	36	1	this	this	DET
esutjss-262	36	2	study	study	NOUN
esutjss-262	36	3	seeks	seek	VERB
esutjss-262	36	4	to	to	PART
esutjss-262	36	5	fill	fill	VERB
esutjss-262	36	6	this	this	DET
esutjss-262	36	7	gap	gap	NOUN
esutjss-262	36	8	by	by	ADP
esutjss-262	36	9	examining	examine	VERB
esutjss-262	36	10	the	the	DET
esutjss-262	36	11	influence	influence	NOUN
esutjss-262	36	12	of	of	ADP
esutjss-262	36	13	social	social	ADJ
esutjss-262	36	14	media	medium	NOUN
esutjss-262	36	15	advertising	advertising	NOUN
esutjss-262	36	16	on	on	ADP
esutjss-262	36	17	the	the	DET
esutjss-262	36	18	purchasing	purchase	VERB
esutjss-262	36	19	decisions	decision	NOUN
esutjss-262	36	20	of	of	ADP
esutjss-262	36	21	undergraduates	undergraduate	NOUN
esutjss-262	36	22	at	at	ADP
esutjss-262	36	23	caritas	caritas	PROPN
esutjss-262	36	24	university	university	PROPN
esutjss-262	36	25	who	who	PRON
esutjss-262	36	26	represent	represent	VERB
esutjss-262	36	27	a	a	DET
esutjss-262	36	28	dynamic	dynamic	ADJ
esutjss-262	36	29	segment	segment	NOUN
esutjss-262	36	30	of	of	ADP
esutjss-262	36	31	consumers	consumer	NOUN
esutjss-262	36	32	who	who	PRON
esutjss-262	36	33	are	be	AUX
esutjss-262	36	34	both	both	PRON
esutjss-262	36	35	highly	highly	ADV
esutjss-262	36	36	active	active	ADJ
esutjss-262	36	37	on	on	ADP
esutjss-262	36	38	social	social	ADJ
esutjss-262	36	39	media	medium	NOUN
esutjss-262	36	40	and	and	CCONJ
esutjss-262	36	41	significantly	significantly	ADV
esutjss-262	36	42	engaged	engage	VERB
esutjss-262	36	43	with	with	ADP
esutjss-262	36	44	advertising	advertising	NOUN
esutjss-262	36	45	content	content	NOUN
esutjss-262	36	46	and	and	CCONJ
esutjss-262	36	47	strategies	strategy	NOUN
esutjss-262	36	48	.	.	PUNCT
esutjss-262	37	1	objectives	objective	NOUN
esutjss-262	37	2	of	of	ADP
esutjss-262	37	3	the	the	DET
esutjss-262	37	4	study	study	NOUN
esutjss-262	37	5	the	the	DET
esutjss-262	37	6	specific	specific	ADJ
esutjss-262	37	7	objectives	objective	NOUN
esutjss-262	37	8	include	include	VERB
esutjss-262	37	9	to	to	PART
esutjss-262	37	10	:	:	PUNCT
esutjss-262	37	11	1	1	X
esutjss-262	37	12	.	.	X
esutjss-262	37	13	determine	determine	VERB
esutjss-262	37	14	the	the	DET
esutjss-262	37	15	level	level	NOUN
esutjss-262	37	16	of	of	ADP
esutjss-262	37	17	awareness	awareness	NOUN
esutjss-262	37	18	of	of	ADP
esutjss-262	37	19	social	social	ADJ
esutjss-262	37	20	media	medium	NOUN
esutjss-262	37	21	advertising	advertising	NOUN
esutjss-262	37	22	of	of	ADP
esutjss-262	37	23	viva	viva	X
esutjss-262	37	24	plus	plus	CCONJ
esutjss-262	37	25	detergent	detergent	NOUN
esutjss-262	37	26	among	among	ADP
esutjss-262	37	27	caritas	caritas	PROPN
esutjss-262	37	28	university	university	NOUN
esutjss-262	37	29	undergraduates	undergraduate	NOUN
esutjss-262	37	30	.	.	PUNCT
esutjss-262	38	1	2	2	X
esutjss-262	38	2	.	.	X
esutjss-262	38	3	ascertain	ascertain	VERB
esutjss-262	38	4	the	the	DET
esutjss-262	38	5	effectiveness	effectiveness	NOUN
esutjss-262	38	6	of	of	ADP
esutjss-262	38	7	social	social	ADJ
esutjss-262	38	8	media	medium	NOUN
esutjss-262	38	9	in	in	ADP
esutjss-262	38	10	advertising	advertising	NOUN
esutjss-262	38	11	viva	viva	NOUN
esutjss-262	38	12	plus	plus	CCONJ
esutjss-262	38	13	detergent	detergent	NOUN
esutjss-262	38	14	among	among	ADP
esutjss-262	38	15	caritas	caritas	PROPN
esutjss-262	38	16	university	university	NOUN
esutjss-262	38	17	undergraduates	undergraduate	NOUN
esutjss-262	38	18	.	.	PUNCT
esutjss-262	39	1	3	3	X
esutjss-262	39	2	.	.	X
esutjss-262	39	3	identify	identify	VERB
esutjss-262	39	4	the	the	DET
esutjss-262	39	5	factors	factor	NOUN
esutjss-262	39	6	that	that	PRON
esutjss-262	39	7	influence	influence	VERB
esutjss-262	39	8	the	the	DET
esutjss-262	39	9	patronage	patronage	NOUN
esutjss-262	39	10	of	of	ADP
esutjss-262	39	11	viva	viva	X
esutjss-262	39	12	plus	plus	CCONJ
esutjss-262	39	13	detergent	detergent	NOUN
esutjss-262	39	14	among	among	ADP
esutjss-262	39	15	caritas	caritas	PROPN
esutjss-262	39	16	university	university	NOUN
esutjss-262	39	17	undergraduates	undergraduate	NOUN
esutjss-262	39	18	.	.	PUNCT
esutjss-262	40	1	literature	literature	NOUN
esutjss-262	40	2	review	review	VERB
esutjss-262	40	3	social	social	ADJ
esutjss-262	40	4	media	medium	NOUN
esutjss-262	40	5	advertising	advertise	VERB
esutjss-262	40	6	social	social	ADJ
esutjss-262	40	7	media	medium	NOUN
esutjss-262	40	8	advertising	advertising	NOUN
esutjss-262	40	9	refers	refer	VERB
esutjss-262	40	10	to	to	ADP
esutjss-262	40	11	the	the	DET
esutjss-262	40	12	use	use	NOUN
esutjss-262	40	13	of	of	ADP
esutjss-262	40	14	social	social	ADJ
esutjss-262	40	15	media	medium	NOUN
esutjss-262	40	16	platforms	platform	NOUN
esutjss-262	40	17	such	such	ADJ
esutjss-262	40	18	as	as	ADP
esutjss-262	40	19	facebook	facebook	PROPN
esutjss-262	40	20	,	,	PUNCT
esutjss-262	40	21	instagram	instagram	PROPN
esutjss-262	40	22	,	,	PUNCT
esutjss-262	40	23	tiktok	tiktok	NOUN
esutjss-262	40	24	,	,	PUNCT
esutjss-262	40	25	and	and	CCONJ
esutjss-262	40	26	twitter	twitter	NOUN
esutjss-262	40	27	to	to	PART
esutjss-262	40	28	promote	promote	VERB
esutjss-262	40	29	products	product	NOUN
esutjss-262	40	30	or	or	CCONJ
esutjss-262	40	31	services	service	NOUN
esutjss-262	40	32	(	(	PUNCT
esutjss-262	40	33	duffett	duffett	NOUN
esutjss-262	40	34	,	,	PUNCT
esutjss-262	40	35	2017	2017	NUM
esutjss-262	40	36	)	)	PUNCT
esutjss-262	40	37	.	.	PUNCT
esutjss-262	41	1	a	a	DET
esutjss-262	41	2	product	product	NOUN
esutjss-262	41	3	refers	refer	VERB
esutjss-262	41	4	to	to	ADP
esutjss-262	41	5	anything	anything	PRON
esutjss-262	41	6	that	that	PRON
esutjss-262	41	7	can	can	AUX
esutjss-262	41	8	be	be	AUX
esutjss-262	41	9	offered	offer	VERB
esutjss-262	41	10	to	to	ADP
esutjss-262	41	11	a	a	DET
esutjss-262	41	12	market	market	NOUN
esutjss-262	41	13	for	for	ADP
esutjss-262	41	14	attention	attention	NOUN
esutjss-262	41	15	,	,	PUNCT
esutjss-262	41	16	acquisition	acquisition	NOUN
esutjss-262	41	17	,	,	PUNCT
esutjss-262	41	18	use	use	NOUN
esutjss-262	41	19	or	or	CCONJ
esutjss-262	41	20	consumption	consumption	NOUN
esutjss-262	41	21	that	that	PRON
esutjss-262	41	22	might	might	AUX
esutjss-262	41	23	satisfy	satisfy	VERB
esutjss-262	41	24	a	a	DET
esutjss-262	41	25	want	want	NOUN
esutjss-262	41	26	or	or	CCONJ
esutjss-262	41	27	need	need	VERB
esutjss-262	41	28	.	.	PUNCT
esutjss-262	42	1	it	it	PRON
esutjss-262	42	2	includes	include	VERB
esutjss-262	42	3	physical	physical	ADJ
esutjss-262	42	4	objects	object	NOUN
esutjss-262	42	5	,	,	PUNCT
esutjss-262	42	6	services	service	NOUN
esutjss-262	42	7	,	,	PUNCT
esutjss-262	42	8	persons	person	NOUN
esutjss-262	42	9	,	,	PUNCT
esutjss-262	42	10	places	place	NOUN
esutjss-262	42	11	,	,	PUNCT
esutjss-262	42	12	organizations	organization	NOUN
esutjss-262	42	13	and	and	CCONJ
esutjss-262	42	14	ideas	idea	NOUN
esutjss-262	42	15	.	.	PUNCT
esutjss-262	43	1	(	(	PUNCT
esutjss-262	43	2	kotler	kotler	NOUN
esutjss-262	43	3	,	,	PUNCT
esutjss-262	43	4	2006	2006	NUM
esutjss-262	43	5	)	)	PUNCT
esutjss-262	43	6	.	.	PUNCT
esutjss-262	44	1	social	social	ADJ
esutjss-262	44	2	media	medium	NOUN
esutjss-262	44	3	advertising	advertising	NOUN
esutjss-262	44	4	involves	involve	VERB
esutjss-262	44	5	various	various	ADJ
esutjss-262	44	6	strategies	strategy	NOUN
esutjss-262	44	7	such	such	ADJ
esutjss-262	44	8	as	as	ADP
esutjss-262	44	9	targeted	target	VERB
esutjss-262	44	10	adverts	advert	NOUN
esutjss-262	44	11	,	,	PUNCT
esutjss-262	44	12	influencer	influencer	NOUN
esutjss-262	44	13	partnerships	partnership	NOUN
esutjss-262	44	14	,	,	PUNCT
esutjss-262	44	15	user	user	NOUN
esutjss-262	44	16	-	-	PUNCT
esutjss-262	44	17	generated	generate	VERB
esutjss-262	44	18	content	content	NOUN
esutjss-262	44	19	,	,	PUNCT
esutjss-262	44	20	and	and	CCONJ
esutjss-262	44	21	interactive	interactive	ADJ
esutjss-262	44	22	posts	post	NOUN
esutjss-262	44	23	aimed	aim	VERB
esutjss-262	44	24	at	at	ADP
esutjss-262	44	25	capturing	capture	VERB
esutjss-262	44	26	the	the	DET
esutjss-262	44	27	attention	attention	NOUN
esutjss-262	44	28	of	of	ADP
esutjss-262	44	29	potential	potential	ADJ
esutjss-262	44	30	customers	customer	NOUN
esutjss-262	44	31	(	(	PUNCT
esutjss-262	44	32	kaplan	kaplan	PROPN
esutjss-262	44	33	&	&	CCONJ
esutjss-262	44	34	haenlein	haenlein	PROPN
esutjss-262	44	35	,	,	PUNCT
esutjss-262	44	36	2010	2010	NUM
esutjss-262	44	37	)	)	PUNCT
esutjss-262	44	38	.	.	PUNCT
esutjss-262	45	1	unlike	unlike	ADP
esutjss-262	45	2	traditional	traditional	ADJ
esutjss-262	45	3	advertising	advertising	NOUN
esutjss-262	45	4	,	,	PUNCT
esutjss-262	45	5	social	social	ADJ
esutjss-262	45	6	media	medium	NOUN
esutjss-262	45	7	platforms	platform	NOUN
esutjss-262	45	8	allow	allow	VERB
esutjss-262	45	9	brands	brand	NOUN
esutjss-262	45	10	to	to	PART
esutjss-262	45	11	directly	directly	ADV
esutjss-262	45	12	engage	engage	VERB
esutjss-262	45	13	with	with	ADP
esutjss-262	45	14	consumers	consumer	NOUN
esutjss-262	45	15	,	,	PUNCT
esutjss-262	45	16	providing	provide	VERB
esutjss-262	45	17	a	a	DET
esutjss-262	45	18	space	space	NOUN
esutjss-262	45	19	for	for	ADP
esutjss-262	45	20	two	two	NUM
esutjss-262	45	21	-	-	PUNCT
esutjss-262	45	22	way	way	NOUN
esutjss-262	45	23	communication	communication	NOUN
esutjss-262	45	24	and	and	CCONJ
esutjss-262	45	25	personalized	personalized	ADJ
esutjss-262	45	26	content	content	NOUN
esutjss-262	45	27	.	.	PUNCT
esutjss-262	46	1	this	this	DET
esutjss-262	46	2	interaction	interaction	NOUN
esutjss-262	46	3	helps	help	VERB
esutjss-262	46	4	build	build	VERB
esutjss-262	46	5	brand	brand	NOUN
esutjss-262	46	6	loyalty	loyalty	NOUN
esutjss-262	46	7	and	and	CCONJ
esutjss-262	46	8	trust	trust	NOUN
esutjss-262	46	9	,	,	PUNCT
esutjss-262	46	10	especially	especially	ADV
esutjss-262	46	11	among	among	ADP
esutjss-262	46	12	younger	young	ADJ
esutjss-262	46	13	demographics	demographic	NOUN
esutjss-262	46	14	like	like	ADP
esutjss-262	46	15	university	university	NOUN
esutjss-262	46	16	undergraduates	undergraduate	NOUN
esutjss-262	46	17	,	,	PUNCT
esutjss-262	46	18	who	who	PRON
esutjss-262	46	19	are	be	AUX
esutjss-262	46	20	active	active	ADJ
esutjss-262	46	21	users	user	NOUN
esutjss-262	46	22	of	of	ADP
esutjss-262	46	23	these	these	DET
esutjss-262	46	24	platforms	platform	NOUN
esutjss-262	46	25	(	(	PUNCT
esutjss-262	46	26	g.g	g.g	PROPN
esutjss-262	46	27	.	.	PROPN
esutjss-262	46	28	ezeoke	ezeoke	PROPN
esutjss-262	46	29	,	,	PUNCT
esutjss-262	46	30	2021).the	2021).the	DET
esutjss-262	46	31	primary	primary	ADJ
esutjss-262	46	32	advantage	advantage	NOUN
esutjss-262	46	33	of	of	ADP
esutjss-262	46	34	social	social	ADJ
esutjss-262	46	35	media	medium	NOUN
esutjss-262	46	36	advertising	advertising	NOUN
esutjss-262	46	37	is	be	AUX
esutjss-262	46	38	its	its	PRON
esutjss-262	46	39	ability	ability	NOUN
esutjss-262	46	40	to	to	PART
esutjss-262	46	41	reach	reach	VERB
esutjss-262	46	42	a	a	DET
esutjss-262	46	43	large	large	ADJ
esutjss-262	46	44	audience	audience	NOUN
esutjss-262	46	45	quickly	quickly	ADV
esutjss-262	46	46	and	and	CCONJ
esutjss-262	46	47	effectively	effectively	ADV
esutjss-262	46	48	and	and	CCONJ
esutjss-262	46	49	its	its	PRON
esutjss-262	46	50	interactive	interactive	ADJ
esutjss-262	46	51	nature	nature	NOUN
esutjss-262	46	52	enables	enable	VERB
esutjss-262	46	53	brands	brand	NOUN
esutjss-262	46	54	107	107	NUM
esutjss-262	46	55	to	to	PART
esutjss-262	46	56	engage	engage	VERB
esutjss-262	46	57	directly	directly	ADV
esutjss-262	46	58	with	with	ADP
esutjss-262	46	59	consumers	consumer	NOUN
esutjss-262	46	60	,	,	PUNCT
esutjss-262	46	61	creating	create	VERB
esutjss-262	46	62	a	a	DET
esutjss-262	46	63	personalized	personalized	ADJ
esutjss-262	46	64	advertising	advertising	NOUN
esutjss-262	46	65	experience	experience	NOUN
esutjss-262	46	66	(	(	PUNCT
esutjss-262	46	67	mangold	mangold	PROPN
esutjss-262	46	68	&	&	CCONJ
esutjss-262	46	69	faulds	fauld	NOUN
esutjss-262	46	70	,	,	PUNCT
esutjss-262	46	71	2009	2009	NUM
esutjss-262	46	72	)	)	PUNCT
esutjss-262	46	73	.	.	PUNCT
esutjss-262	47	1	marketers	marketer	NOUN
esutjss-262	47	2	use	use	VERB
esutjss-262	47	3	data	data	NOUN
esutjss-262	47	4	analytics	analytic	NOUN
esutjss-262	47	5	to	to	PART
esutjss-262	47	6	target	target	VERB
esutjss-262	47	7	specific	specific	ADJ
esutjss-262	47	8	demographics	demographic	NOUN
esutjss-262	47	9	,	,	PUNCT
esutjss-262	47	10	ensuring	ensure	VERB
esutjss-262	47	11	that	that	SCONJ
esutjss-262	47	12	advertisements	advertisement	NOUN
esutjss-262	47	13	reach	reach	VERB
esutjss-262	47	14	users	user	NOUN
esutjss-262	47	15	whose	whose	DET
esutjss-262	47	16	interests	interest	NOUN
esutjss-262	47	17	align	align	VERB
esutjss-262	47	18	with	with	ADP
esutjss-262	47	19	the	the	DET
esutjss-262	47	20	product	product	NOUN
esutjss-262	47	21	.	.	PUNCT
esutjss-262	48	1	for	for	ADP
esutjss-262	48	2	example	example	NOUN
esutjss-262	48	3	,	,	PUNCT
esutjss-262	48	4	advertisements	advertisement	NOUN
esutjss-262	48	5	for	for	ADP
esutjss-262	48	6	viva	viva	X
esutjss-262	48	7	plus	plus	CCONJ
esutjss-262	48	8	detergent	detergent	NOUN
esutjss-262	48	9	can	can	AUX
esutjss-262	48	10	be	be	AUX
esutjss-262	48	11	tailored	tailor	VERB
esutjss-262	48	12	to	to	PART
esutjss-262	48	13	appeal	appeal	VERB
esutjss-262	48	14	to	to	ADP
esutjss-262	48	15	undergraduates	undergraduate	NOUN
esutjss-262	48	16	'	'	PART
esutjss-262	48	17	needs	need	NOUN
esutjss-262	48	18	by	by	ADP
esutjss-262	48	19	highlighting	highlight	VERB
esutjss-262	48	20	its	its	PRON
esutjss-262	48	21	affordability	affordability	NOUN
esutjss-262	48	22	and	and	CCONJ
esutjss-262	48	23	effectiveness	effectiveness	NOUN
esutjss-262	48	24	for	for	ADP
esutjss-262	48	25	laundry	laundry	ADJ
esutjss-262	48	26	care	care	NOUN
esutjss-262	48	27	,	,	PUNCT
esutjss-262	48	28	which	which	PRON
esutjss-262	48	29	are	be	AUX
esutjss-262	48	30	important	important	ADJ
esutjss-262	48	31	considerations	consideration	NOUN
esutjss-262	48	32	for	for	ADP
esutjss-262	48	33	university	university	NOUN
esutjss-262	48	34	undergraduates	undergraduate	NOUN
esutjss-262	48	35	with	with	ADP
esutjss-262	48	36	limited	limited	ADJ
esutjss-262	48	37	budgets	budget	NOUN
esutjss-262	48	38	.	.	PUNCT
esutjss-262	49	1	social	social	ADJ
esutjss-262	49	2	media	medium	NOUN
esutjss-262	49	3	platforms	platform	NOUN
esutjss-262	49	4	are	be	AUX
esutjss-262	49	5	popular	popular	ADJ
esutjss-262	49	6	channels	channel	NOUN
esutjss-262	49	7	for	for	ADP
esutjss-262	49	8	advertising	advertising	NOUN
esutjss-262	49	9	due	due	ADP
esutjss-262	49	10	to	to	ADP
esutjss-262	49	11	their	their	PRON
esutjss-262	49	12	widespread	widespread	ADJ
esutjss-262	49	13	reach	reach	NOUN
esutjss-262	49	14	,	,	PUNCT
esutjss-262	49	15	engagement	engagement	NOUN
esutjss-262	49	16	potential	potential	NOUN
esutjss-262	49	17	,	,	PUNCT
esutjss-262	49	18	and	and	CCONJ
esutjss-262	49	19	ability	ability	NOUN
esutjss-262	49	20	to	to	PART
esutjss-262	49	21	target	target	VERB
esutjss-262	49	22	specific	specific	ADJ
esutjss-262	49	23	audiences	audience	NOUN
esutjss-262	49	24	.	.	PUNCT
esutjss-262	50	1	each	each	DET
esutjss-262	50	2	platform	platform	NOUN
esutjss-262	50	3	offers	offer	VERB
esutjss-262	50	4	unique	unique	ADJ
esutjss-262	50	5	opportunities	opportunity	NOUN
esutjss-262	50	6	for	for	ADP
esutjss-262	50	7	advertisers	advertiser	NOUN
esutjss-262	50	8	based	base	VERB
esutjss-262	50	9	on	on	ADP
esutjss-262	50	10	its	its	PRON
esutjss-262	50	11	user	user	NOUN
esutjss-262	50	12	base	base	NOUN
esutjss-262	50	13	,	,	PUNCT
esutjss-262	50	14	content	content	NOUN
esutjss-262	50	15	type	type	NOUN
esutjss-262	50	16	,	,	PUNCT
esutjss-262	50	17	and	and	CCONJ
esutjss-262	50	18	engagement	engagement	NOUN
esutjss-262	50	19	style	style	NOUN
esutjss-262	50	20	.	.	PUNCT
esutjss-262	51	1	every	every	DET
esutjss-262	51	2	brand	brand	NOUN
esutjss-262	51	3	should	should	AUX
esutjss-262	51	4	know	know	VERB
esutjss-262	51	5	their	their	PRON
esutjss-262	51	6	target	target	NOUN
esutjss-262	51	7	audience	audience	NOUN
esutjss-262	51	8	which	which	PRON
esutjss-262	51	9	simply	simply	ADV
esutjss-262	51	10	means	mean	VERB
esutjss-262	51	11	those	those	PRON
esutjss-262	51	12	who	who	PRON
esutjss-262	51	13	are	be	AUX
esutjss-262	51	14	likely	likely	ADJ
esutjss-262	51	15	to	to	PART
esutjss-262	51	16	use	use	VERB
esutjss-262	51	17	their	their	PRON
esutjss-262	51	18	products	product	NOUN
esutjss-262	51	19	the	the	DET
esutjss-262	51	20	most	most	ADJ
esutjss-262	51	21	,	,	PUNCT
esutjss-262	51	22	and	and	CCONJ
esutjss-262	51	23	have	have	VERB
esutjss-262	51	24	great	great	ADJ
esutjss-262	51	25	influence	influence	NOUN
esutjss-262	51	26	in	in	ADP
esutjss-262	51	27	the	the	DET
esutjss-262	51	28	purchase	purchase	NOUN
esutjss-262	51	29	decisions	decision	NOUN
esutjss-262	51	30	making	make	VERB
esutjss-262	51	31	.	.	PUNCT
esutjss-262	52	1	secondly	secondly	ADV
esutjss-262	52	2	,	,	PUNCT
esutjss-262	52	3	influencers	influencer	NOUN
esutjss-262	52	4	,	,	PUNCT
esutjss-262	52	5	especially	especially	ADV
esutjss-262	52	6	micro	micro	ADJ
esutjss-262	52	7	and	and	CCONJ
esutjss-262	52	8	nano	nano	NOUN
esutjss-262	52	9	influencers	influencer	NOUN
esutjss-262	52	10	are	be	AUX
esutjss-262	52	11	often	often	ADV
esutjss-262	52	12	employed	employ	VERB
esutjss-262	52	13	in	in	ADP
esutjss-262	52	14	content	content	NOUN
esutjss-262	52	15	strategies	strategy	NOUN
esutjss-262	52	16	to	to	PART
esutjss-262	52	17	establish	establish	VERB
esutjss-262	52	18	credibility	credibility	NOUN
esutjss-262	52	19	and	and	CCONJ
esutjss-262	52	20	authenticity	authenticity	NOUN
esutjss-262	52	21	with	with	ADP
esutjss-262	52	22	the	the	DET
esutjss-262	52	23	audience	audience	NOUN
esutjss-262	52	24	(	(	PUNCT
esutjss-262	52	25	de	de	X
esutjss-262	52	26	veirman	veirman	PROPN
esutjss-262	52	27	et	et	PROPN
esutjss-262	52	28	al	al	PROPN
esutjss-262	52	29	.	.	PROPN
esutjss-262	52	30	,	,	PUNCT
esutjss-262	52	31	2017	2017	NUM
esutjss-262	52	32	)	)	PUNCT
esutjss-262	52	33	.	.	PUNCT
esutjss-262	53	1	influencer	influencer	NOUN
esutjss-262	53	2	endorsements	endorsement	NOUN
esutjss-262	53	3	can	can	AUX
esutjss-262	53	4	significantly	significantly	ADV
esutjss-262	53	5	impact	impact	VERB
esutjss-262	53	6	purchasing	purchasing	NOUN
esutjss-262	53	7	decisions	decision	NOUN
esutjss-262	53	8	,	,	PUNCT
esutjss-262	53	9	particularly	particularly	ADV
esutjss-262	53	10	among	among	ADP
esutjss-262	53	11	undergraduates	undergraduate	NOUN
esutjss-262	53	12	who	who	PRON
esutjss-262	53	13	view	view	VERB
esutjss-262	53	14	influencers	influencer	NOUN
esutjss-262	53	15	as	as	ADP
esutjss-262	53	16	relatable	relatable	ADJ
esutjss-262	53	17	role	role	NOUN
esutjss-262	53	18	models	model	NOUN
esutjss-262	53	19	(	(	PUNCT
esutjss-262	53	20	jin	jin	NOUN
esutjss-262	53	21	et	et	PROPN
esutjss-262	53	22	al	al	PROPN
esutjss-262	53	23	.	.	PROPN
esutjss-262	53	24	,	,	PUNCT
esutjss-262	53	25	2019).another	2019).another	NUM
esutjss-262	53	26	key	key	ADJ
esutjss-262	53	27	component	component	NOUN
esutjss-262	53	28	is	be	AUX
esutjss-262	53	29	usergenerated	usergenerated	ADJ
esutjss-262	53	30	content	content	NOUN
esutjss-262	53	31	(	(	PUNCT
esutjss-262	53	32	ugc)content	ugc)content	PROPN
esutjss-262	53	33	created	create	VERB
esutjss-262	53	34	by	by	ADP
esutjss-262	53	35	users	user	NOUN
esutjss-262	53	36	themselves	themselves	PRON
esutjss-262	53	37	,	,	PUNCT
esutjss-262	53	38	such	such	ADJ
esutjss-262	53	39	as	as	ADP
esutjss-262	53	40	reviews	review	NOUN
esutjss-262	53	41	,	,	PUNCT
esutjss-262	53	42	photos	photo	NOUN
esutjss-262	53	43	,	,	PUNCT
esutjss-262	53	44	or	or	CCONJ
esutjss-262	53	45	videos	video	NOUN
esutjss-262	53	46	showcasing	showcase	VERB
esutjss-262	53	47	the	the	DET
esutjss-262	53	48	product	product	NOUN
esutjss-262	53	49	.	.	PUNCT
esutjss-262	54	1	brands	brand	NOUN
esutjss-262	54	2	encourage	encourage	VERB
esutjss-262	54	3	ugc	ugc	PROPN
esutjss-262	54	4	to	to	PART
esutjss-262	54	5	build	build	VERB
esutjss-262	54	6	community	community	NOUN
esutjss-262	54	7	and	and	CCONJ
esutjss-262	54	8	trust	trust	NOUN
esutjss-262	54	9	,	,	PUNCT
esutjss-262	54	10	as	as	SCONJ
esutjss-262	54	11	customers	customer	NOUN
esutjss-262	54	12	often	often	ADV
esutjss-262	54	13	view	view	VERB
esutjss-262	54	14	peer	peer	NOUN
esutjss-262	54	15	-	-	PUNCT
esutjss-262	54	16	generated	generate	VERB
esutjss-262	54	17	content	content	NOUN
esutjss-262	54	18	as	as	ADP
esutjss-262	54	19	more	more	ADV
esutjss-262	54	20	authentic	authentic	ADJ
esutjss-262	54	21	and	and	CCONJ
esutjss-262	54	22	credible	credible	ADJ
esutjss-262	54	23	than	than	ADP
esutjss-262	54	24	brand	brand	NOUN
esutjss-262	54	25	-	-	PUNCT
esutjss-262	54	26	generated	generate	VERB
esutjss-262	54	27	ads	ad	NOUN
esutjss-262	54	28	(	(	PUNCT
esutjss-262	54	29	pereira	pereira	PROPN
esutjss-262	54	30	et	et	PROPN
esutjss-262	54	31	al	al	PROPN
esutjss-262	54	32	.	.	PROPN
esutjss-262	54	33	,	,	PUNCT
esutjss-262	54	34	2014	2014	NUM
esutjss-262	54	35	)	)	PUNCT
esutjss-262	54	36	.	.	PUNCT
esutjss-262	55	1	ugc	ugc	PROPN
esutjss-262	55	2	can	can	AUX
esutjss-262	55	3	drive	drive	VERB
esutjss-262	55	4	higher	high	ADJ
esutjss-262	55	5	engagement	engagement	NOUN
esutjss-262	55	6	and	and	CCONJ
esutjss-262	55	7	provide	provide	VERB
esutjss-262	55	8	social	social	ADJ
esutjss-262	55	9	proof	proof	NOUN
esutjss-262	55	10	,	,	PUNCT
esutjss-262	55	11	which	which	PRON
esutjss-262	55	12	is	be	AUX
esutjss-262	55	13	influential	influential	ADJ
esutjss-262	55	14	for	for	ADP
esutjss-262	55	15	undergraduates	undergraduate	NOUN
esutjss-262	55	16	and	and	CCONJ
esutjss-262	55	17	younger	young	ADJ
esutjss-262	55	18	audiences	audience	NOUN
esutjss-262	55	19	.	.	PUNCT
esutjss-262	56	1	last	last	ADJ
esutjss-262	56	2	but	but	CCONJ
esutjss-262	56	3	not	not	PART
esutjss-262	56	4	the	the	DET
esutjss-262	56	5	least	least	ADJ
esutjss-262	56	6	,	,	PUNCT
esutjss-262	56	7	interactive	interactive	ADJ
esutjss-262	56	8	content	content	NOUN
esutjss-262	56	9	,	,	PUNCT
esutjss-262	56	10	this	this	PRON
esutjss-262	56	11	is	be	AUX
esutjss-262	56	12	particularly	particularly	ADV
esutjss-262	56	13	effective	effective	ADJ
esutjss-262	56	14	on	on	ADP
esutjss-262	56	15	platforms	platform	NOUN
esutjss-262	56	16	like	like	ADP
esutjss-262	56	17	instagram	instagram	PROPN
esutjss-262	56	18	and	and	CCONJ
esutjss-262	56	19	facebook	facebook	PROPN
esutjss-262	56	20	,	,	PUNCT
esutjss-262	56	21	where	where	SCONJ
esutjss-262	56	22	stories	story	NOUN
esutjss-262	56	23	and	and	CCONJ
esutjss-262	56	24	live	live	ADJ
esutjss-262	56	25	features	feature	NOUN
esutjss-262	56	26	can	can	AUX
esutjss-262	56	27	provide	provide	VERB
esutjss-262	56	28	real	real	ADJ
esutjss-262	56	29	-	-	PUNCT
esutjss-262	56	30	time	time	NOUN
esutjss-262	56	31	interactions	interaction	NOUN
esutjss-262	56	32	with	with	ADP
esutjss-262	56	33	the	the	DET
esutjss-262	56	34	brand	brand	NOUN
esutjss-262	56	35	which	which	PRON
esutjss-262	56	36	viva	viva	NOUN
esutjss-262	56	37	plus	plus	CCONJ
esutjss-262	56	38	detergents	detergent	NOUN
esutjss-262	56	39	have	have	AUX
esutjss-262	56	40	leveraged	leverage	VERB
esutjss-262	56	41	on	on	ADP
esutjss-262	56	42	.	.	PUNCT
esutjss-262	57	1	visual	visual	ADJ
esutjss-262	57	2	content	content	NOUN
esutjss-262	57	3	remains	remain	VERB
esutjss-262	57	4	the	the	DET
esutjss-262	57	5	most	most	ADV
esutjss-262	57	6	effective	effective	ADJ
esutjss-262	57	7	form	form	NOUN
esutjss-262	57	8	of	of	ADP
esutjss-262	57	9	social	social	ADJ
esutjss-262	57	10	media	medium	NOUN
esutjss-262	57	11	content	content	NOUN
esutjss-262	57	12	for	for	ADP
esutjss-262	57	13	capturing	capture	VERB
esutjss-262	57	14	attention	attention	NOUN
esutjss-262	57	15	,	,	PUNCT
esutjss-262	57	16	with	with	ADP
esutjss-262	57	17	videos	video	NOUN
esutjss-262	57	18	often	often	ADV
esutjss-262	57	19	outperforming	outperform	VERB
esutjss-262	57	20	text	text	NOUN
esutjss-262	57	21	-	-	PUNCT
esutjss-262	57	22	based	base	VERB
esutjss-262	57	23	ads	ad	NOUN
esutjss-262	57	24	in	in	ADP
esutjss-262	57	25	engagement	engagement	NOUN
esutjss-262	57	26	and	and	CCONJ
esutjss-262	57	27	retention	retention	NOUN
esutjss-262	57	28	(	(	PUNCT
esutjss-262	57	29	brech	brech	NOUN
esutjss-262	57	30	et	et	PROPN
esutjss-262	57	31	al	al	PROPN
esutjss-262	57	32	.	.	PROPN
esutjss-262	57	33	,	,	PUNCT
esutjss-262	57	34	2017	2017	NUM
esutjss-262	57	35	)	)	PUNCT
esutjss-262	57	36	.	.	PUNCT
esutjss-262	58	1	short	short	ADJ
esutjss-262	58	2	-	-	PUNCT
esutjss-262	58	3	form	form	NOUN
esutjss-262	58	4	videos	video	NOUN
esutjss-262	58	5	,	,	PUNCT
esutjss-262	58	6	stories	story	NOUN
esutjss-262	58	7	,	,	PUNCT
esutjss-262	58	8	and	and	CCONJ
esutjss-262	58	9	visuals	visual	NOUN
esutjss-262	58	10	help	help	VERB
esutjss-262	58	11	brands	brand	NOUN
esutjss-262	58	12	quickly	quickly	ADV
esutjss-262	58	13	communicate	communicate	VERB
esutjss-262	58	14	their	their	PRON
esutjss-262	58	15	message	message	NOUN
esutjss-262	58	16	and	and	CCONJ
esutjss-262	58	17	evoke	evoke	VERB
esutjss-262	58	18	emotions	emotion	NOUN
esutjss-262	58	19	,	,	PUNCT
esutjss-262	58	20	essential	essential	ADJ
esutjss-262	58	21	for	for	ADP
esutjss-262	58	22	influencing	influence	VERB
esutjss-262	58	23	young	young	ADJ
esutjss-262	58	24	users	user	NOUN
esutjss-262	58	25	’	’	PART
esutjss-262	58	26	purchase	purchase	NOUN
esutjss-262	58	27	intentions	intention	NOUN
esutjss-262	58	28	.	.	PUNCT
esutjss-262	59	1	social	social	ADJ
esutjss-262	59	2	media	medium	NOUN
esutjss-262	59	3	advertising	advertising	NOUN
esutjss-262	59	4	has	have	AUX
esutjss-262	59	5	made	make	VERB
esutjss-262	59	6	advertising	advertising	NOUN
esutjss-262	59	7	easier	easy	ADJ
esutjss-262	59	8	,	,	PUNCT
esutjss-262	59	9	faster	fast	ADV
esutjss-262	59	10	,	,	PUNCT
esutjss-262	59	11	interactive	interactive	ADJ
esutjss-262	59	12	and	and	CCONJ
esutjss-262	59	13	more	more	ADV
esutjss-262	59	14	responsive	responsive	ADJ
esutjss-262	59	15	.	.	PUNCT
esutjss-262	60	1	profile	profile	NOUN
esutjss-262	60	2	of	of	ADP
esutjss-262	60	3	viva	viva	X
esutjss-262	60	4	plus	plus	CCONJ
esutjss-262	60	5	detergent	detergent	NOUN
esutjss-262	60	6	viva	viva	NOUN
esutjss-262	60	7	plus	plus	CCONJ
esutjss-262	60	8	detergent	detergent	NOUN
esutjss-262	60	9	is	be	AUX
esutjss-262	60	10	a	a	DET
esutjss-262	60	11	detergent	detergent	NOUN
esutjss-262	60	12	that	that	PRON
esutjss-262	60	13	contains	contain	VERB
esutjss-262	60	14	advanced	advanced	ADJ
esutjss-262	60	15	stain	stain	NOUN
esutjss-262	60	16	-	-	PUNCT
esutjss-262	60	17	removing	remove	VERB
esutjss-262	60	18	enzymes	enzyme	NOUN
esutjss-262	60	19	and	and	CCONJ
esutjss-262	60	20	brightening	brightening	NOUN
esutjss-262	60	21	agents	agent	NOUN
esutjss-262	60	22	that	that	PRON
esutjss-262	60	23	help	help	VERB
esutjss-262	60	24	keep	keep	VERB
esutjss-262	60	25	clothes	clothe	NOUN
esutjss-262	60	26	vibrant	vibrant	ADJ
esutjss-262	60	27	,	,	PUNCT
esutjss-262	60	28	thoroughly	thoroughly	ADV
esutjss-262	60	29	clean	clean	ADJ
esutjss-262	60	30	,	,	PUNCT
esutjss-262	60	31	and	and	CCONJ
esutjss-262	60	32	fresh	fresh	ADJ
esutjss-262	60	33	after	after	ADP
esutjss-262	60	34	each	each	DET
esutjss-262	60	35	wash	wash	NOUN
esutjss-262	60	36	.	.	PUNCT
esutjss-262	61	1	it	it	PRON
esutjss-262	61	2	is	be	AUX
esutjss-262	61	3	produced	produce	VERB
esutjss-262	61	4	by	by	ADP
esutjss-262	61	5	aspira	aspira	PROPN
esutjss-262	61	6	nigeria	nigeria	PROPN
esutjss-262	61	7	limited	limit	VERB
esutjss-262	61	8	,	,	PUNCT
esutjss-262	61	9	was	be	AUX
esutjss-262	61	10	introduced	introduce	VERB
esutjss-262	61	11	to	to	ADP
esutjss-262	61	12	the	the	DET
esutjss-262	61	13	nigerian	nigerian	ADJ
esutjss-262	61	14	market	market	NOUN
esutjss-262	61	15	to	to	PART
esutjss-262	61	16	meet	meet	VERB
esutjss-262	61	17	the	the	DET
esutjss-262	61	18	increasing	increase	VERB
esutjss-262	61	19	demand	demand	NOUN
esutjss-262	61	20	for	for	ADP
esutjss-262	61	21	high	high	ADJ
esutjss-262	61	22	-	-	PUNCT
esutjss-262	61	23	quality	quality	NOUN
esutjss-262	61	24	laundry	laundry	NOUN
esutjss-262	61	25	products	product	NOUN
esutjss-262	61	26	.	.	PUNCT
esutjss-262	62	1	aspira	aspira	PROPN
esutjss-262	62	2	,	,	PUNCT
esutjss-262	62	3	a	a	DET
esutjss-262	62	4	company	company	NOUN
esutjss-262	62	5	founded	found	VERB
esutjss-262	62	6	in	in	ADP
esutjss-262	62	7	2009	2009	NUM
esutjss-262	62	8	in	in	ADP
esutjss-262	62	9	kano	kano	PROPN
esutjss-262	62	10	,	,	PUNCT
esutjss-262	62	11	nigeria	nigeria	PROPN
esutjss-262	62	12	,	,	PUNCT
esutjss-262	62	13	initially	initially	ADV
esutjss-262	62	14	focused	focus	VERB
esutjss-262	62	15	on	on	ADP
esutjss-262	62	16	manufacturing	manufacture	VERB
esutjss-262	62	17	personal	personal	ADJ
esutjss-262	62	18	and	and	CCONJ
esutjss-262	62	19	household	household	NOUN
esutjss-262	62	20	care	care	NOUN
esutjss-262	62	21	products	product	NOUN
esutjss-262	62	22	.	.	PUNCT
esutjss-262	63	1	over	over	ADP
esutjss-262	63	2	the	the	DET
esutjss-262	63	3	years	year	NOUN
esutjss-262	63	4	,	,	PUNCT
esutjss-262	63	5	viva	viva	X
esutjss-262	63	6	plus	plus	CCONJ
esutjss-262	63	7	detergent	detergent	NOUN
esutjss-262	63	8	has	have	AUX
esutjss-262	63	9	become	become	VERB
esutjss-262	63	10	a	a	DET
esutjss-262	63	11	staple	staple	NOUN
esutjss-262	63	12	in	in	ADP
esutjss-262	63	13	nigerian	nigerian	ADJ
esutjss-262	63	14	households	household	NOUN
esutjss-262	63	15	,	,	PUNCT
esutjss-262	63	16	offering	offer	VERB
esutjss-262	63	17	a	a	DET
esutjss-262	63	18	variety	variety	NOUN
esutjss-262	63	19	of	of	ADP
esutjss-262	63	20	features	feature	NOUN
esutjss-262	63	21	including	include	VERB
esutjss-262	63	22	stain	stain	NOUN
esutjss-262	63	23	removal	removal	NOUN
esutjss-262	63	24	,	,	PUNCT
esutjss-262	63	25	fabric	fabric	NOUN
esutjss-262	63	26	care	care	NOUN
esutjss-262	63	27	,	,	PUNCT
esutjss-262	63	28	and	and	CCONJ
esutjss-262	63	29	a	a	DET
esutjss-262	63	30	long	long	ADV
esutjss-262	63	31	-	-	PUNCT
esutjss-262	63	32	lasting	last	VERB
esutjss-262	63	33	fragrance	fragrance	NOUN
esutjss-262	63	34	.	.	PUNCT
esutjss-262	64	1	in	in	ADP
esutjss-262	64	2	2021	2021	NUM
esutjss-262	64	3	,	,	PUNCT
esutjss-262	64	4	aspira	aspira	PROPN
esutjss-262	64	5	expanded	expand	VERB
esutjss-262	64	6	the	the	DET
esutjss-262	64	7	viva	viva	NOUN
esutjss-262	64	8	plus	plus	CCONJ
esutjss-262	64	9	range	range	VERB
esutjss-262	64	10	with	with	ADP
esutjss-262	64	11	the	the	DET
esutjss-262	64	12	introduction	introduction	NOUN
esutjss-262	64	13	of	of	ADP
esutjss-262	64	14	a	a	DET
esutjss-262	64	15	laundry	laundry	ADJ
esutjss-262	64	16	sanitizer	sanitizer	NOUN
esutjss-262	64	17	detergent	detergent	NOUN
esutjss-262	64	18	,	,	PUNCT
esutjss-262	64	19	developed	develop	VERB
esutjss-262	64	20	in	in	ADP
esutjss-262	64	21	response	response	NOUN
esutjss-262	64	22	to	to	ADP
esutjss-262	64	23	the	the	DET
esutjss-262	64	24	covid-19	covid-19	PROPN
esutjss-262	64	25	pandemic	pandemic	NOUN
esutjss-262	64	26	,	,	PUNCT
esutjss-262	64	27	this	this	DET
esutjss-262	64	28	new	new	ADJ
esutjss-262	64	29	variant	variant	NOUN
esutjss-262	64	30	includes	include	VERB
esutjss-262	64	31	multi	multi	ADJ
esutjss-262	64	32	-	-	ADJ
esutjss-262	64	33	enzyme	enzyme	ADJ
esutjss-262	64	34	technology	technology	NOUN
esutjss-262	64	35	and	and	CCONJ
esutjss-262	64	36	an	an	DET
esutjss-262	64	37	eco	eco	NOUN
esutjss-262	64	38	-	-	PUNCT
esutjss-262	64	39	friendly	friendly	ADJ
esutjss-262	64	40	formula	formula	NOUN
esutjss-262	64	41	that	that	PRON
esutjss-262	64	42	is	be	AUX
esutjss-262	64	43	gentle	gentle	ADJ
esutjss-262	64	44	on	on	ADP
esutjss-262	64	45	fabrics	fabric	NOUN
esutjss-262	64	46	and	and	CCONJ
esutjss-262	64	47	effective	effective	ADJ
esutjss-262	64	48	in	in	ADP
esutjss-262	64	49	both	both	CCONJ
esutjss-262	64	50	warm	warm	ADJ
esutjss-262	64	51	and	and	CCONJ
esutjss-262	64	52	cold	cold	ADJ
esutjss-262	64	53	water	water	NOUN
esutjss-262	64	54	and	and	CCONJ
esutjss-262	64	55	does	do	AUX
esutjss-262	64	56	not	not	PART
esutjss-262	64	57	only	only	ADV
esutjss-262	64	58	enhances	enhance	VERB
esutjss-262	64	59	stain	stain	NOUN
esutjss-262	64	60	removal	removal	NOUN
esutjss-262	64	61	but	but	CCONJ
esutjss-262	64	62	also	also	ADV
esutjss-262	64	63	reduces	reduce	VERB
esutjss-262	64	64	bacteria	bacteria	NOUN
esutjss-262	64	65	,	,	PUNCT
esutjss-262	64	66	aligning	align	VERB
esutjss-262	64	67	with	with	ADP
esutjss-262	64	68	the	the	DET
esutjss-262	64	69	global	global	ADJ
esutjss-262	64	70	push	push	NOUN
esutjss-262	64	71	for	for	ADP
esutjss-262	64	72	improved	improved	ADJ
esutjss-262	64	73	hygiene	hygiene	NOUN
esutjss-262	64	74	.	.	PUNCT
esutjss-262	65	1	recently	recently	ADV
esutjss-262	65	2	they	they	PRON
esutjss-262	65	3	have	have	AUX
esutjss-262	65	4	also	also	ADV
esutjss-262	65	5	introduced	introduce	VERB
esutjss-262	65	6	viva	viva	NOUN
esutjss-262	65	7	plus	plus	CCONJ
esutjss-262	65	8	gold	gold	ADJ
esutjss-262	65	9	laundry	laundry	NOUN
esutjss-262	65	10	detergent	detergent	NOUN
esutjss-262	65	11	which	which	PRON
esutjss-262	65	12	is	be	AUX
esutjss-262	65	13	designed	design	VERB
esutjss-262	65	14	to	to	PART
esutjss-262	65	15	provide	provide	VERB
esutjss-262	65	16	a	a	DET
esutjss-262	65	17	premium	premium	NOUN
esutjss-262	65	18	cleaning	cleaning	NOUN
esutjss-262	65	19	experience	experience	NOUN
esutjss-262	65	20	,	,	PUNCT
esutjss-262	65	21	it	it	PRON
esutjss-262	65	22	is	be	AUX
esutjss-262	65	23	crafted	craft	VERB
esutjss-262	65	24	to	to	PART
esutjss-262	65	25	remove	remove	VERB
esutjss-262	65	26	tough	tough	ADJ
esutjss-262	65	27	stains	stain	NOUN
esutjss-262	65	28	effectively	effectively	ADV
esutjss-262	65	29	while	while	SCONJ
esutjss-262	65	30	infusing	infuse	VERB
esutjss-262	65	31	clothes	clothe	NOUN
esutjss-262	65	32	with	with	ADP
esutjss-262	65	33	a	a	DET
esutjss-262	65	34	luxury	luxury	NOUN
esutjss-262	65	35	fragrance	fragrance	NOUN
esutjss-262	65	36	developed	develop	VERB
esutjss-262	65	37	in	in	ADP
esutjss-262	65	38	collaboration	collaboration	NOUN
esutjss-262	65	39	with	with	ADP
esutjss-262	65	40	perfumers	perfumer	NOUN
esutjss-262	65	41	.	.	PUNCT
esutjss-262	66	1	this	this	DET
esutjss-262	66	2	unique	unique	ADJ
esutjss-262	66	3	scent	scent	NOUN
esutjss-262	66	4	is	be	AUX
esutjss-262	66	5	inspired	inspire	VERB
esutjss-262	66	6	by	by	ADP
esutjss-262	66	7	high	high	ADJ
esutjss-262	66	8	-	-	PUNCT
esutjss-262	66	9	end	end	NOUN
esutjss-262	66	10	fragrance	fragrance	NOUN
esutjss-262	66	11	trends	trend	NOUN
esutjss-262	66	12	,	,	PUNCT
esutjss-262	66	13	offering	offer	VERB
esutjss-262	66	14	a	a	DET
esutjss-262	66	15	"	"	PUNCT
esutjss-262	66	16	luscious	luscious	ADJ
esutjss-262	66	17	and	and	CCONJ
esutjss-262	66	18	rich	rich	ADJ
esutjss-262	66	19	"	"	PUNCT
esutjss-262	66	20	aroma	aroma	NOUN
esutjss-262	66	21	that	that	PRON
esutjss-262	66	22	can	can	AUX
esutjss-262	66	23	linger	linger	VERB
esutjss-262	66	24	on	on	ADP
esutjss-262	66	25	fabrics	fabric	NOUN
esutjss-262	66	26	after	after	ADP
esutjss-262	66	27	washing	washing	NOUN
esutjss-262	66	28	,	,	PUNCT
esutjss-262	66	29	enhancing	enhance	VERB
esutjss-262	66	30	freshness	freshness	NOUN
esutjss-262	66	31	for	for	ADP
esutjss-262	66	32	longer	long	ADJ
esutjss-262	66	33	periods	period	NOUN
esutjss-262	66	34	and	and	CCONJ
esutjss-262	66	35	its	its	PRON
esutjss-262	66	36	concentrated	concentrated	ADJ
esutjss-262	66	37	formula	formula	NOUN
esutjss-262	66	38	makes	make	VERB
esutjss-262	66	39	it	it	PRON
esutjss-262	66	40	economical	economical	ADJ
esutjss-262	66	41	,	,	PUNCT
esutjss-262	66	42	108	108	NUM
esutjss-262	66	43	as	as	SCONJ
esutjss-262	66	44	only	only	ADV
esutjss-262	66	45	a	a	DET
esutjss-262	66	46	small	small	ADJ
esutjss-262	66	47	amount	amount	NOUN
esutjss-262	66	48	is	be	AUX
esutjss-262	66	49	required	require	VERB
esutjss-262	66	50	per	per	ADP
esutjss-262	66	51	load	load	NOUN
esutjss-262	66	52	to	to	PART
esutjss-262	66	53	achieve	achieve	VERB
esutjss-262	66	54	optimal	optimal	ADJ
esutjss-262	66	55	results	result	NOUN
esutjss-262	66	56	.	.	PUNCT
esutjss-262	67	1	the	the	DET
esutjss-262	67	2	product	product	NOUN
esutjss-262	67	3	line	line	NOUN
esutjss-262	67	4	includes	include	VERB
esutjss-262	67	5	various	various	ADJ
esutjss-262	67	6	sizes	size	NOUN
esutjss-262	67	7	,	,	PUNCT
esutjss-262	67	8	such	such	ADJ
esutjss-262	67	9	as	as	ADP
esutjss-262	67	10	85	85	NUM
esutjss-262	67	11	g	g	NOUN
esutjss-262	67	12	,	,	PUNCT
esutjss-262	67	13	180	180	NUM
esutjss-262	67	14	g	g	NOUN
esutjss-262	67	15	,	,	PUNCT
esutjss-262	67	16	380	380	NUM
esutjss-262	67	17	g	g	NOUN
esutjss-262	67	18	,	,	PUNCT
esutjss-262	67	19	and	and	CCONJ
esutjss-262	67	20	900	900	NUM
esutjss-262	67	21	g	g	NOUN
esutjss-262	67	22	packages	package	NOUN
esutjss-262	67	23	,	,	PUNCT
esutjss-262	67	24	catering	cater	VERB
esutjss-262	67	25	to	to	ADP
esutjss-262	67	26	different	different	ADJ
esutjss-262	67	27	household	household	NOUN
esutjss-262	67	28	needs	need	NOUN
esutjss-262	67	29	.	.	PUNCT
esutjss-262	68	1	consumer	consumer	NOUN
esutjss-262	68	2	behaviour	behaviour	NOUN
esutjss-262	68	3	in	in	ADP
esutjss-262	68	4	the	the	DET
esutjss-262	68	5	digital	digital	ADJ
esutjss-262	68	6	age	age	NOUN
esutjss-262	68	7	consumer	consumer	NOUN
esutjss-262	68	8	behaviour	behaviour	NOUN
esutjss-262	68	9	refers	refer	VERB
esutjss-262	68	10	to	to	ADP
esutjss-262	68	11	the	the	DET
esutjss-262	68	12	decision	decision	NOUN
esutjss-262	68	13	-	-	PUNCT
esutjss-262	68	14	making	make	VERB
esutjss-262	68	15	processes	process	NOUN
esutjss-262	68	16	and	and	CCONJ
esutjss-262	68	17	actions	action	NOUN
esutjss-262	68	18	of	of	ADP
esutjss-262	68	19	individuals	individual	NOUN
esutjss-262	68	20	when	when	SCONJ
esutjss-262	68	21	purchasing	purchase	VERB
esutjss-262	68	22	products	product	NOUN
esutjss-262	68	23	or	or	CCONJ
esutjss-262	68	24	services	service	NOUN
esutjss-262	68	25	(	(	PUNCT
esutjss-262	68	26	schiffman	schiffman	NOUN
esutjss-262	68	27	&	&	CCONJ
esutjss-262	68	28	kanuk	kanuk	PROPN
esutjss-262	68	29	,	,	PUNCT
esutjss-262	68	30	2010	2010	NUM
esutjss-262	68	31	)	)	PUNCT
esutjss-262	68	32	.	.	PUNCT
esutjss-262	69	1	consumer	consumer	NOUN
esutjss-262	69	2	behavior	behavior	NOUN
esutjss-262	69	3	is	be	AUX
esutjss-262	69	4	the	the	DET
esutjss-262	69	5	study	study	NOUN
esutjss-262	69	6	of	of	ADP
esutjss-262	69	7	individuals	individual	NOUN
esutjss-262	69	8	,	,	PUNCT
esutjss-262	69	9	groups	group	NOUN
esutjss-262	69	10	,	,	PUNCT
esutjss-262	69	11	or	or	CCONJ
esutjss-262	69	12	organizations	organization	NOUN
esutjss-262	69	13	and	and	CCONJ
esutjss-262	69	14	the	the	DET
esutjss-262	69	15	process	process	NOUN
esutjss-262	69	16	they	they	PRON
esutjss-262	69	17	use	use	VERB
esutjss-262	69	18	to	to	PART
esutjss-262	69	19	select	select	VERB
esutjss-262	69	20	,	,	PUNCT
esutjss-262	69	21	secure	secure	ADJ
esutjss-262	69	22	,	,	PUNCT
esutjss-262	69	23	use	use	NOUN
esutjss-262	69	24	and	and	CCONJ
esutjss-262	69	25	dispose	dispose	NOUN
esutjss-262	69	26	of	of	ADP
esutjss-262	69	27	products	product	NOUN
esutjss-262	69	28	,	,	PUNCT
esutjss-262	69	29	services	service	NOUN
esutjss-262	69	30	,	,	PUNCT
esutjss-262	69	31	experiences	experience	NOUN
esutjss-262	69	32	or	or	CCONJ
esutjss-262	69	33	ideas	idea	NOUN
esutjss-262	69	34	to	to	PART
esutjss-262	69	35	satisfy	satisfy	VERB
esutjss-262	69	36	needs	need	NOUN
esutjss-262	69	37	and	and	CCONJ
esutjss-262	69	38	the	the	DET
esutjss-262	69	39	impacts	impact	NOUN
esutjss-262	69	40	that	that	PRON
esutjss-262	69	41	these	these	DET
esutjss-262	69	42	processes	process	NOUN
esutjss-262	69	43	have	have	VERB
esutjss-262	69	44	on	on	ADP
esutjss-262	69	45	the	the	DET
esutjss-262	69	46	consumer	consumer	NOUN
esutjss-262	69	47	and	and	CCONJ
esutjss-262	69	48	society	society	NOUN
esutjss-262	69	49	(	(	PUNCT
esutjss-262	69	50	sabine	sabine	PROPN
esutjss-262	69	51	2012	2012	NUM
esutjss-262	69	52	)	)	PUNCT
esutjss-262	69	53	.	.	PUNCT
esutjss-262	70	1	sabin	sabin	PROPN
esutjss-262	70	2	states	state	VERB
esutjss-262	70	3	that	that	SCONJ
esutjss-262	70	4	the	the	DET
esutjss-262	70	5	study	study	NOUN
esutjss-262	70	6	of	of	ADP
esutjss-262	70	7	behavior	behavior	NOUN
esutjss-262	70	8	of	of	ADP
esutjss-262	70	9	consumers	consumer	NOUN
esutjss-262	70	10	helps	help	VERB
esutjss-262	70	11	firms	firm	NOUN
esutjss-262	70	12	and	and	CCONJ
esutjss-262	70	13	organizations	organization	NOUN
esutjss-262	70	14	improve	improve	VERB
esutjss-262	70	15	their	their	PRON
esutjss-262	70	16	marketing	marketing	NOUN
esutjss-262	70	17	strategies	strategy	NOUN
esutjss-262	70	18	by	by	ADP
esutjss-262	70	19	understanding	understand	VERB
esutjss-262	70	20	issues	issue	NOUN
esutjss-262	70	21	such	such	ADJ
esutjss-262	70	22	as	as	ADP
esutjss-262	70	23	the	the	DET
esutjss-262	70	24	psychology	psychology	NOUN
esutjss-262	70	25	of	of	ADP
esutjss-262	70	26	how	how	SCONJ
esutjss-262	70	27	consumers	consumer	NOUN
esutjss-262	70	28	think	think	VERB
esutjss-262	70	29	,	,	PUNCT
esutjss-262	70	30	feel	feel	VERB
esutjss-262	70	31	,	,	PUNCT
esutjss-262	70	32	reason	reason	NOUN
esutjss-262	70	33	,	,	PUNCT
esutjss-262	70	34	and	and	CCONJ
esutjss-262	70	35	select	select	VERB
esutjss-262	70	36	between	between	ADP
esutjss-262	70	37	different	different	ADJ
esutjss-262	70	38	alternatives	alternative	NOUN
esutjss-262	70	39	(	(	PUNCT
esutjss-262	70	40	e.g.	e.g.	ADV
esutjss-262	70	41	,	,	PUNCT
esutjss-262	70	42	brands	brand	NOUN
esutjss-262	70	43	,	,	PUNCT
esutjss-262	70	44	products	product	NOUN
esutjss-262	70	45	,	,	PUNCT
esutjss-262	70	46	and	and	CCONJ
esutjss-262	70	47	retailers	retailer	NOUN
esutjss-262	70	48	)	)	PUNCT
esutjss-262	70	49	;	;	PUNCT
esutjss-262	70	50	the	the	DET
esutjss-262	70	51	psychology	psychology	NOUN
esutjss-262	70	52	of	of	ADP
esutjss-262	70	53	how	how	SCONJ
esutjss-262	70	54	the	the	DET
esutjss-262	70	55	consumer	consumer	NOUN
esutjss-262	70	56	is	be	AUX
esutjss-262	70	57	influenced	influence	VERB
esutjss-262	70	58	by	by	ADP
esutjss-262	70	59	his	his	PRON
esutjss-262	70	60	or	or	CCONJ
esutjss-262	70	61	her	her	PRON
esutjss-262	70	62	environment	environment	NOUN
esutjss-262	70	63	(	(	PUNCT
esutjss-262	70	64	e.g.	e.g.	ADV
esutjss-262	70	65	,	,	PUNCT
esutjss-262	70	66	culture	culture	NOUN
esutjss-262	70	67	,	,	PUNCT
esutjss-262	70	68	family	family	NOUN
esutjss-262	70	69	,	,	PUNCT
esutjss-262	70	70	signs	sign	NOUN
esutjss-262	70	71	,	,	PUNCT
esutjss-262	70	72	media	medium	NOUN
esutjss-262	70	73	)	)	PUNCT
esutjss-262	70	74	;	;	PUNCT
esutjss-262	70	75	the	the	DET
esutjss-262	70	76	behavior	behavior	NOUN
esutjss-262	70	77	of	of	ADP
esutjss-262	70	78	consumers	consumer	NOUN
esutjss-262	70	79	while	while	SCONJ
esutjss-262	70	80	shopping	shop	VERB
esutjss-262	70	81	or	or	CCONJ
esutjss-262	70	82	making	make	VERB
esutjss-262	70	83	other	other	ADJ
esutjss-262	70	84	marketing	marketing	NOUN
esutjss-262	70	85	decisions	decision	NOUN
esutjss-262	70	86	;	;	PUNCT
esutjss-262	70	87	limitations	limitation	NOUN
esutjss-262	70	88	in	in	ADP
esutjss-262	70	89	consumer	consumer	NOUN
esutjss-262	70	90	knowledge	knowledge	NOUN
esutjss-262	70	91	or	or	CCONJ
esutjss-262	70	92	information	information	NOUN
esutjss-262	70	93	processing	processing	NOUN
esutjss-262	70	94	abilities	ability	NOUN
esutjss-262	70	95	influence	influence	NOUN
esutjss-262	70	96	decisions	decision	NOUN
esutjss-262	70	97	and	and	CCONJ
esutjss-262	70	98	marketing	marketing	NOUN
esutjss-262	70	99	outcome	outcome	NOUN
esutjss-262	70	100	.	.	PUNCT
esutjss-262	71	1	according	accord	VERB
esutjss-262	71	2	to	to	ADP
esutjss-262	71	3	the	the	DET
esutjss-262	71	4	hierarchy	hierarchy	NOUN
esutjss-262	71	5	of	of	ADP
esutjss-262	71	6	effects	effect	NOUN
esutjss-262	71	7	model	model	NOUN
esutjss-262	71	8	,	,	PUNCT
esutjss-262	71	9	consumers	consumer	NOUN
esutjss-262	71	10	typically	typically	ADV
esutjss-262	71	11	progress	progress	VERB
esutjss-262	71	12	through	through	ADP
esutjss-262	71	13	stages	stage	NOUN
esutjss-262	71	14	of	of	ADP
esutjss-262	71	15	awareness	awareness	NOUN
esutjss-262	71	16	,	,	PUNCT
esutjss-262	71	17	knowledge	knowledge	NOUN
esutjss-262	71	18	,	,	PUNCT
esutjss-262	71	19	liking	liking	NOUN
esutjss-262	71	20	,	,	PUNCT
esutjss-262	71	21	preference	preference	NOUN
esutjss-262	71	22	,	,	PUNCT
esutjss-262	71	23	conviction	conviction	NOUN
esutjss-262	71	24	,	,	PUNCT
esutjss-262	71	25	and	and	CCONJ
esutjss-262	71	26	purchase	purchase	VERB
esutjss-262	71	27	when	when	SCONJ
esutjss-262	71	28	interacting	interact	VERB
esutjss-262	71	29	with	with	ADP
esutjss-262	71	30	advertisements	advertisement	NOUN
esutjss-262	71	31	(	(	PUNCT
esutjss-262	71	32	lavidge	lavidge	NOUN
esutjss-262	71	33	&	&	CCONJ
esutjss-262	71	34	steiner	steiner	PROPN
esutjss-262	71	35	,	,	PUNCT
esutjss-262	71	36	1961	1961	NUM
esutjss-262	71	37	)	)	PUNCT
esutjss-262	71	38	.	.	PUNCT
esutjss-262	72	1	social	social	ADJ
esutjss-262	72	2	media	medium	NOUN
esutjss-262	72	3	platforms	platform	NOUN
esutjss-262	72	4	can	can	AUX
esutjss-262	72	5	influence	influence	VERB
esutjss-262	72	6	each	each	PRON
esutjss-262	72	7	of	of	ADP
esutjss-262	72	8	these	these	DET
esutjss-262	72	9	stages	stage	NOUN
esutjss-262	72	10	by	by	ADP
esutjss-262	72	11	providing	provide	VERB
esutjss-262	72	12	engaging	engage	VERB
esutjss-262	72	13	content	content	NOUN
esutjss-262	72	14	that	that	PRON
esutjss-262	72	15	guides	guide	VERB
esutjss-262	72	16	users	user	NOUN
esutjss-262	72	17	from	from	ADP
esutjss-262	72	18	awareness	awareness	NOUN
esutjss-262	72	19	to	to	PART
esutjss-262	72	20	purchase	purchase	VERB
esutjss-262	72	21	.	.	PUNCT
esutjss-262	73	1	for	for	ADP
esutjss-262	73	2	university	university	NOUN
esutjss-262	73	3	undergraduates	undergraduate	NOUN
esutjss-262	73	4	,	,	PUNCT
esutjss-262	73	5	factors	factor	NOUN
esutjss-262	73	6	such	such	ADJ
esutjss-262	73	7	as	as	ADP
esutjss-262	73	8	perceived	perceive	VERB
esutjss-262	73	9	product	product	NOUN
esutjss-262	73	10	quality	quality	NOUN
esutjss-262	73	11	,	,	PUNCT
esutjss-262	73	12	affordability	affordability	NOUN
esutjss-262	73	13	,	,	PUNCT
esutjss-262	73	14	and	and	CCONJ
esutjss-262	73	15	social	social	ADJ
esutjss-262	73	16	influence	influence	NOUN
esutjss-262	73	17	play	play	VERB
esutjss-262	73	18	significant	significant	ADJ
esutjss-262	73	19	roles	role	NOUN
esutjss-262	73	20	in	in	ADP
esutjss-262	73	21	their	their	PRON
esutjss-262	73	22	decision	decision	NOUN
esutjss-262	73	23	-	-	PUNCT
esutjss-262	73	24	making	make	VERB
esutjss-262	73	25	processes	process	NOUN
esutjss-262	73	26	(	(	PUNCT
esutjss-262	73	27	ajzen	ajzen	ADJ
esutjss-262	73	28	,	,	PUNCT
esutjss-262	73	29	1991	1991	NUM
esutjss-262	73	30	)	)	PUNCT
esutjss-262	73	31	.	.	PUNCT
esutjss-262	74	1	studies	study	NOUN
esutjss-262	74	2	indicate	indicate	VERB
esutjss-262	74	3	that	that	SCONJ
esutjss-262	74	4	social	social	ADJ
esutjss-262	74	5	media	medium	NOUN
esutjss-262	74	6	advertising	advertising	NOUN
esutjss-262	74	7	influences	influence	VERB
esutjss-262	74	8	consumer	consumer	NOUN
esutjss-262	74	9	behavior	behavior	NOUN
esutjss-262	74	10	by	by	ADP
esutjss-262	74	11	enhancing	enhance	VERB
esutjss-262	74	12	brand	brand	NOUN
esutjss-262	74	13	awareness	awareness	NOUN
esutjss-262	74	14	and	and	CCONJ
esutjss-262	74	15	creating	create	VERB
esutjss-262	74	16	a	a	DET
esutjss-262	74	17	space	space	NOUN
esutjss-262	74	18	for	for	ADP
esutjss-262	74	19	product	product	NOUN
esutjss-262	74	20	discovery	discovery	NOUN
esutjss-262	74	21	.	.	PUNCT
esutjss-262	75	1	for	for	ADP
esutjss-262	75	2	instance	instance	NOUN
esutjss-262	75	3	,	,	PUNCT
esutjss-262	75	4	undergraduates	undergraduate	NOUN
esutjss-262	75	5	may	may	AUX
esutjss-262	75	6	rely	rely	VERB
esutjss-262	75	7	on	on	ADP
esutjss-262	75	8	instagram	instagram	PROPN
esutjss-262	75	9	or	or	CCONJ
esutjss-262	75	10	tiktok	tiktok	NOUN
esutjss-262	75	11	to	to	PART
esutjss-262	75	12	see	see	VERB
esutjss-262	75	13	product	product	NOUN
esutjss-262	75	14	demonstrations	demonstration	NOUN
esutjss-262	75	15	or	or	CCONJ
esutjss-262	75	16	user	user	NOUN
esutjss-262	75	17	-	-	PUNCT
esutjss-262	75	18	generated	generate	VERB
esutjss-262	75	19	content	content	NOUN
esutjss-262	75	20	related	relate	VERB
esutjss-262	75	21	to	to	ADP
esutjss-262	75	22	viva	viva	PROPN
esutjss-262	75	23	plus	plus	CCONJ
esutjss-262	75	24	,	,	PUNCT
esutjss-262	75	25	which	which	PRON
esutjss-262	75	26	can	can	AUX
esutjss-262	75	27	help	help	VERB
esutjss-262	75	28	them	they	PRON
esutjss-262	75	29	decide	decide	VERB
esutjss-262	75	30	whether	whether	SCONJ
esutjss-262	75	31	to	to	PART
esutjss-262	75	32	make	make	VERB
esutjss-262	75	33	a	a	DET
esutjss-262	75	34	purchase	purchase	NOUN
esutjss-262	75	35	(	(	PUNCT
esutjss-262	75	36	duffett	duffett	NOUN
esutjss-262	75	37	,	,	PUNCT
esutjss-262	75	38	2017	2017	NUM
esutjss-262	75	39	)	)	PUNCT
esutjss-262	75	40	.	.	PUNCT
esutjss-262	76	1	secondly	secondly	ADV
esutjss-262	76	2	,	,	PUNCT
esutjss-262	76	3	social	social	ADJ
esutjss-262	76	4	media	medium	NOUN
esutjss-262	76	5	enables	enable	VERB
esutjss-262	76	6	consumers	consumer	NOUN
esutjss-262	76	7	to	to	PART
esutjss-262	76	8	view	view	VERB
esutjss-262	76	9	endorsements	endorsement	NOUN
esutjss-262	76	10	and	and	CCONJ
esutjss-262	76	11	reviews	review	NOUN
esutjss-262	76	12	from	from	ADP
esutjss-262	76	13	peers	peer	NOUN
esutjss-262	76	14	,	,	PUNCT
esutjss-262	76	15	influencers	influencer	NOUN
esutjss-262	76	16	,	,	PUNCT
esutjss-262	76	17	and	and	CCONJ
esutjss-262	76	18	brand	brand	NOUN
esutjss-262	76	19	advocates	advocate	NOUN
esutjss-262	76	20	,	,	PUNCT
esutjss-262	76	21	leading	lead	VERB
esutjss-262	76	22	to	to	ADP
esutjss-262	76	23	a	a	DET
esutjss-262	76	24	phenomenon	phenomenon	NOUN
esutjss-262	76	25	known	know	VERB
esutjss-262	76	26	as	as	ADP
esutjss-262	76	27	social	social	ADJ
esutjss-262	76	28	proof	proof	NOUN
esutjss-262	76	29	,	,	PUNCT
esutjss-262	76	30	which	which	PRON
esutjss-262	76	31	refers	refer	VERB
esutjss-262	76	32	to	to	ADP
esutjss-262	76	33	the	the	DET
esutjss-262	76	34	way	way	NOUN
esutjss-262	76	35	people	people	NOUN
esutjss-262	76	36	look	look	VERB
esutjss-262	76	37	to	to	ADP
esutjss-262	76	38	others	other	NOUN
esutjss-262	76	39	’	’	PART
esutjss-262	76	40	behaviors	behavior	NOUN
esutjss-262	76	41	to	to	PART
esutjss-262	76	42	inform	inform	VERB
esutjss-262	76	43	their	their	PRON
esutjss-262	76	44	own	own	ADJ
esutjss-262	76	45	(	(	PUNCT
esutjss-262	76	46	cialdini	cialdini	PROPN
esutjss-262	76	47	,	,	PUNCT
esutjss-262	76	48	2007	2007	NUM
esutjss-262	76	49	)	)	PUNCT
esutjss-262	76	50	.	.	PUNCT
esutjss-262	77	1	peer	peer	NOUN
esutjss-262	77	2	influence	influence	NOUN
esutjss-262	77	3	is	be	AUX
esutjss-262	77	4	particularly	particularly	ADV
esutjss-262	77	5	strong	strong	ADJ
esutjss-262	77	6	among	among	ADP
esutjss-262	77	7	undergraduates	undergraduate	NOUN
esutjss-262	77	8	,	,	PUNCT
esutjss-262	77	9	who	who	PRON
esutjss-262	77	10	tend	tend	VERB
esutjss-262	77	11	to	to	PART
esutjss-262	77	12	be	be	AUX
esutjss-262	77	13	more	more	ADV
esutjss-262	77	14	receptive	receptive	ADJ
esutjss-262	77	15	to	to	ADP
esutjss-262	77	16	recommendations	recommendation	NOUN
esutjss-262	77	17	from	from	ADP
esutjss-262	77	18	friends	friend	NOUN
esutjss-262	77	19	or	or	CCONJ
esutjss-262	77	20	popular	popular	ADJ
esutjss-262	77	21	influencers	influencer	NOUN
esutjss-262	77	22	than	than	ADP
esutjss-262	77	23	from	from	ADP
esutjss-262	77	24	traditional	traditional	ADJ
esutjss-262	77	25	advertising	advertising	NOUN
esutjss-262	77	26	.	.	PUNCT
esutjss-262	78	1	for	for	ADP
esutjss-262	78	2	viva	viva	X
esutjss-262	78	3	plus	plus	CCONJ
esutjss-262	78	4	detergent	detergent	NOUN
esutjss-262	78	5	,	,	PUNCT
esutjss-262	78	6	seeing	see	VERB
esutjss-262	78	7	other	other	ADJ
esutjss-262	78	8	undergraduates	undergraduate	NOUN
esutjss-262	78	9	or	or	CCONJ
esutjss-262	78	10	micro	micro	NOUN
esutjss-262	78	11	-	-	NOUN
esutjss-262	78	12	influencers	influencer	NOUN
esutjss-262	78	13	endorse	endorse	VERB
esutjss-262	78	14	or	or	CCONJ
esutjss-262	78	15	use	use	VERB
esutjss-262	78	16	the	the	DET
esutjss-262	78	17	product	product	NOUN
esutjss-262	78	18	on	on	ADP
esutjss-262	78	19	social	social	ADJ
esutjss-262	78	20	media	medium	NOUN
esutjss-262	78	21	can	can	AUX
esutjss-262	78	22	increase	increase	VERB
esutjss-262	78	23	its	its	PRON
esutjss-262	78	24	perceived	perceive	VERB
esutjss-262	78	25	credibility	credibility	NOUN
esutjss-262	78	26	and	and	CCONJ
esutjss-262	78	27	desirability	desirability	NOUN
esutjss-262	78	28	,	,	PUNCT
esutjss-262	78	29	potentially	potentially	ADV
esutjss-262	78	30	leading	lead	VERB
esutjss-262	78	31	to	to	ADP
esutjss-262	78	32	higher	high	ADJ
esutjss-262	78	33	patronage	patronage	NOUN
esutjss-262	78	34	.	.	PUNCT
esutjss-262	79	1	thirdly	thirdly	ADV
esutjss-262	79	2	,	,	PUNCT
esutjss-262	79	3	convenience	convenience	NOUN
esutjss-262	79	4	and	and	CCONJ
esutjss-262	79	5	instant	instant	ADJ
esutjss-262	79	6	gratification	gratification	NOUN
esutjss-262	79	7	;	;	PUNCT
esutjss-262	79	8	the	the	DET
esutjss-262	79	9	digital	digital	ADJ
esutjss-262	79	10	age	age	NOUN
esutjss-262	79	11	has	have	AUX
esutjss-262	79	12	led	lead	VERB
esutjss-262	79	13	consumers	consumer	NOUN
esutjss-262	79	14	to	to	PART
esutjss-262	79	15	expect	expect	VERB
esutjss-262	79	16	quick	quick	ADJ
esutjss-262	79	17	access	access	NOUN
esutjss-262	79	18	to	to	ADP
esutjss-262	79	19	products	product	NOUN
esutjss-262	79	20	and	and	CCONJ
esutjss-262	79	21	information	information	NOUN
esutjss-262	79	22	.	.	PUNCT
esutjss-262	80	1	another	another	DET
esutjss-262	80	2	important	important	ADJ
esutjss-262	80	3	aspect	aspect	NOUN
esutjss-262	80	4	is	be	AUX
esutjss-262	80	5	that	that	SCONJ
esutjss-262	80	6	social	social	ADJ
esutjss-262	80	7	media	medium	NOUN
esutjss-262	80	8	has	have	AUX
esutjss-262	80	9	shifted	shift	VERB
esutjss-262	80	10	consumer	consumer	NOUN
esutjss-262	80	11	behavior	behavior	NOUN
esutjss-262	80	12	from	from	ADP
esutjss-262	80	13	passive	passive	ADJ
esutjss-262	80	14	observation	observation	NOUN
esutjss-262	80	15	to	to	ADP
esutjss-262	80	16	active	active	ADJ
esutjss-262	80	17	participation	participation	NOUN
esutjss-262	80	18	.	.	PUNCT
esutjss-262	81	1	digital	digital	ADJ
esutjss-262	81	2	consumers	consumer	NOUN
esutjss-262	81	3	now	now	ADV
esutjss-262	81	4	expect	expect	VERB
esutjss-262	81	5	to	to	PART
esutjss-262	81	6	interact	interact	VERB
esutjss-262	81	7	with	with	ADP
esutjss-262	81	8	brands	brand	NOUN
esutjss-262	81	9	,	,	PUNCT
esutjss-262	81	10	ask	ask	VERB
esutjss-262	81	11	questions	question	NOUN
esutjss-262	81	12	,	,	PUNCT
esutjss-262	81	13	and	and	CCONJ
esutjss-262	81	14	receive	receive	VERB
esutjss-262	81	15	real	real	ADJ
esutjss-262	81	16	-	-	PUNCT
esutjss-262	81	17	time	time	NOUN
esutjss-262	81	18	responses	response	NOUN
esutjss-262	81	19	.	.	PUNCT
esutjss-262	82	1	visual	visual	ADJ
esutjss-262	82	2	content	content	NOUN
esutjss-262	82	3	is	be	AUX
esutjss-262	82	4	not	not	PART
esutjss-262	82	5	left	leave	VERB
esutjss-262	82	6	out	out	ADP
esutjss-262	82	7	in	in	ADP
esutjss-262	82	8	the	the	DET
esutjss-262	82	9	digital	digital	ADJ
esutjss-262	82	10	age	age	NOUN
esutjss-262	82	11	,	,	PUNCT
esutjss-262	82	12	visual	visual	ADJ
esutjss-262	82	13	content	content	NOUN
esutjss-262	82	14	such	such	ADJ
esutjss-262	82	15	as	as	ADP
esutjss-262	82	16	videos	video	NOUN
esutjss-262	82	17	,	,	PUNCT
esutjss-262	82	18	images	image	NOUN
esutjss-262	82	19	,	,	PUNCT
esutjss-262	82	20	and	and	CCONJ
esutjss-262	82	21	graphics	graphic	NOUN
esutjss-262	82	22	has	have	VERB
esutjss-262	82	23	a	a	DET
esutjss-262	82	24	strong	strong	ADJ
esutjss-262	82	25	influence	influence	NOUN
esutjss-262	82	26	on	on	ADP
esutjss-262	82	27	digital	digital	ADJ
esutjss-262	82	28	consumers	consumer	NOUN
esutjss-262	82	29	,	,	PUNCT
esutjss-262	82	30	especially	especially	ADV
esutjss-262	82	31	younger	young	ADJ
esutjss-262	82	32	audiences	audience	NOUN
esutjss-262	82	33	(	(	PUNCT
esutjss-262	82	34	scott	scott	PROPN
esutjss-262	82	35	,	,	PUNCT
esutjss-262	82	36	2015	2015	NUM
esutjss-262	82	37	)	)	PUNCT
esutjss-262	82	38	.	.	PUNCT
esutjss-262	83	1	for	for	ADP
esutjss-262	83	2	viva	viva	X
esutjss-262	83	3	plus	plus	CCONJ
esutjss-262	83	4	detergent	detergent	NOUN
esutjss-262	83	5	,	,	PUNCT
esutjss-262	83	6	creating	create	VERB
esutjss-262	83	7	visually	visually	ADV
esutjss-262	83	8	engaging	engaging	ADJ
esutjss-262	83	9	ads	ad	NOUN
esutjss-262	83	10	or	or	CCONJ
esutjss-262	83	11	short	short	ADJ
esutjss-262	83	12	,	,	PUNCT
esutjss-262	83	13	relatable	relatable	ADJ
esutjss-262	83	14	video	video	NOUN
esutjss-262	83	15	content	content	NOUN
esutjss-262	83	16	that	that	PRON
esutjss-262	83	17	showcases	showcase	VERB
esutjss-262	83	18	the	the	DET
esutjss-262	83	19	product	product	NOUN
esutjss-262	83	20	’s	’s	PART
esutjss-262	83	21	benefits	benefit	NOUN
esutjss-262	83	22	and	and	CCONJ
esutjss-262	83	23	uses	use	VERB
esutjss-262	83	24	can	can	AUX
esutjss-262	83	25	capture	capture	VERB
esutjss-262	83	26	undergraduates	undergraduate	NOUN
esutjss-262	83	27	’	'	PUNCT
esutjss-262	83	28	attention	attention	NOUN
esutjss-262	83	29	more	more	ADV
esutjss-262	83	30	effectively	effectively	ADV
esutjss-262	83	31	than	than	ADP
esutjss-262	83	32	static	static	ADJ
esutjss-262	83	33	ads	ad	NOUN
esutjss-262	83	34	.	.	PUNCT
esutjss-262	84	1	another	another	DET
esutjss-262	84	2	relevant	relevant	ADJ
esutjss-262	84	3	point	point	NOUN
esutjss-262	84	4	is	be	AUX
esutjss-262	84	5	word	word	NOUN
esutjss-262	84	6	-	-	PUNCT
esutjss-262	84	7	of	of	ADP
esutjss-262	84	8	-	-	PUNCT
esutjss-262	84	9	mouth	mouth	NOUN
esutjss-262	84	10	(	(	PUNCT
esutjss-262	84	11	wom	wom	PROPN
esutjss-262	84	12	)	)	PUNCT
esutjss-262	84	13	which	which	PRON
esutjss-262	84	14	has	have	AUX
esutjss-262	84	15	expanded	expand	VERB
esutjss-262	84	16	in	in	ADP
esutjss-262	84	17	the	the	DET
esutjss-262	84	18	digital	digital	ADJ
esutjss-262	84	19	age	age	NOUN
esutjss-262	84	20	,	,	PUNCT
esutjss-262	84	21	where	where	SCONJ
esutjss-262	84	22	consumers	consumer	NOUN
esutjss-262	84	23	can	can	AUX
esutjss-262	84	24	easily	easily	ADV
esutjss-262	84	25	share	share	VERB
esutjss-262	84	26	their	their	PRON
esutjss-262	84	27	opinions	opinion	NOUN
esutjss-262	84	28	with	with	ADP
esutjss-262	84	29	a	a	DET
esutjss-262	84	30	wide	wide	ADJ
esutjss-262	84	31	audience	audience	NOUN
esutjss-262	84	32	.	.	PUNCT
esutjss-262	85	1	positive	positive	ADJ
esutjss-262	85	2	online	online	ADJ
esutjss-262	85	3	reviews	review	NOUN
esutjss-262	85	4	,	,	PUNCT
esutjss-262	85	5	testimonials	testimonial	NOUN
esutjss-262	85	6	,	,	PUNCT
esutjss-262	85	7	and	and	CCONJ
esutjss-262	85	8	recommendations	recommendation	NOUN
esutjss-262	85	9	have	have	VERB
esutjss-262	85	10	a	a	DET
esutjss-262	85	11	powerful	powerful	ADJ
esutjss-262	85	12	effect	effect	NOUN
esutjss-262	85	13	on	on	ADP
esutjss-262	85	14	purchasing	purchasing	NOUN
esutjss-262	85	15	decisions	decision	NOUN
esutjss-262	85	16	,	,	PUNCT
esutjss-262	85	17	as	as	ADP
esutjss-262	85	18	109	109	NUM
esutjss-262	85	19	they	they	PRON
esutjss-262	85	20	provide	provide	VERB
esutjss-262	85	21	social	social	ADJ
esutjss-262	85	22	validation	validation	NOUN
esutjss-262	85	23	and	and	CCONJ
esutjss-262	85	24	create	create	VERB
esutjss-262	85	25	brand	brand	NOUN
esutjss-262	85	26	authenticity	authenticity	NOUN
esutjss-262	85	27	and	and	CCONJ
esutjss-262	85	28	trust	trust	NOUN
esutjss-262	85	29	(	(	PUNCT
esutjss-262	85	30	chen	chen	PROPN
esutjss-262	85	31	&	&	CCONJ
esutjss-262	85	32	xie	xie	PROPN
esutjss-262	85	33	,	,	PUNCT
esutjss-262	85	34	2008	2008	NUM
esutjss-262	85	35	)	)	PUNCT
esutjss-262	85	36	.	.	PUNCT
esutjss-262	86	1	even	even	ADV
esutjss-262	86	2	by	by	ADP
esutjss-262	86	3	the	the	DET
esutjss-262	86	4	use	use	NOUN
esutjss-262	86	5	of	of	ADP
esutjss-262	86	6	hash	hash	NOUN
esutjss-262	86	7	tags	tag	NOUN
esutjss-262	86	8	,	,	PUNCT
esutjss-262	86	9	encouraging	encourage	VERB
esutjss-262	86	10	reviews	review	NOUN
esutjss-262	86	11	,	,	PUNCT
esutjss-262	86	12	and	and	CCONJ
esutjss-262	86	13	rewarding	rewarding	ADJ
esutjss-262	86	14	user	user	NOUN
esutjss-262	86	15	-	-	PUNCT
esutjss-262	86	16	generated	generate	VERB
esutjss-262	86	17	content	content	NOUN
esutjss-262	86	18	can	can	AUX
esutjss-262	86	19	amplify	amplify	VERB
esutjss-262	86	20	wom	wom	NOUN
esutjss-262	86	21	and	and	CCONJ
esutjss-262	86	22	increase	increase	VERB
esutjss-262	86	23	brand	brand	NOUN
esutjss-262	86	24	visibility	visibility	NOUN
esutjss-262	86	25	among	among	ADP
esutjss-262	86	26	undergraduates	undergraduate	NOUN
esutjss-262	86	27	so	so	SCONJ
esutjss-262	86	28	there	there	PRON
esutjss-262	86	29	is	be	VERB
esutjss-262	86	30	a	a	DET
esutjss-262	86	31	huge	huge	ADJ
esutjss-262	86	32	difference	difference	NOUN
esutjss-262	86	33	in	in	ADP
esutjss-262	86	34	consumer	consumer	NOUN
esutjss-262	86	35	behavior	behavior	NOUN
esutjss-262	86	36	of	of	ADP
esutjss-262	86	37	digital	digital	ADJ
esutjss-262	86	38	age	age	NOUN
esutjss-262	86	39	and	and	CCONJ
esutjss-262	86	40	that	that	PRON
esutjss-262	86	41	of	of	ADP
esutjss-262	86	42	the	the	DET
esutjss-262	86	43	traditional	traditional	ADJ
esutjss-262	86	44	media	medium	NOUN
esutjss-262	86	45	age	age	NOUN
esutjss-262	86	46	.	.	PUNCT
esutjss-262	87	1	review	review	NOUN
esutjss-262	87	2	of	of	ADP
esutjss-262	87	3	related	related	ADJ
esutjss-262	87	4	studies	study	NOUN
esutjss-262	87	5	duffett	duffett	NOUN
esutjss-262	87	6	(	(	PUNCT
esutjss-262	87	7	2017	2017	NUM
esutjss-262	87	8	)	)	PUNCT
esutjss-262	87	9	conducted	conduct	VERB
esutjss-262	87	10	a	a	DET
esutjss-262	87	11	study	study	NOUN
esutjss-262	87	12	on	on	ADP
esutjss-262	87	13	“	"	PUNCT
esutjss-262	87	14	the	the	DET
esutjss-262	87	15	influence	influence	NOUN
esutjss-262	87	16	of	of	ADP
esutjss-262	87	17	social	social	ADJ
esutjss-262	87	18	media	medium	NOUN
esutjss-262	87	19	marketing	marketing	NOUN
esutjss-262	87	20	communications	communication	NOUN
esutjss-262	87	21	on	on	ADP
esutjss-262	87	22	young	young	ADJ
esutjss-262	87	23	consumers	consumer	NOUN
esutjss-262	87	24	’	’	PART
esutjss-262	87	25	attitudes	attitude	NOUN
esutjss-262	87	26	in	in	ADP
esutjss-262	87	27	south	south	PROPN
esutjss-262	87	28	africa	africa	PROPN
esutjss-262	87	29	”	"	PUNCT
esutjss-262	87	30	which	which	PRON
esutjss-262	87	31	reveals	reveal	VERB
esutjss-262	87	32	that	that	SCONJ
esutjss-262	87	33	social	social	ADJ
esutjss-262	87	34	media	medium	NOUN
esutjss-262	87	35	advertisements	advertisement	NOUN
esutjss-262	87	36	significantly	significantly	ADV
esutjss-262	87	37	influence	influence	VERB
esutjss-262	87	38	consumers	consumer	NOUN
esutjss-262	87	39	'	'	PART
esutjss-262	87	40	attitudes	attitude	NOUN
esutjss-262	87	41	toward	toward	ADP
esutjss-262	87	42	brands	brand	NOUN
esutjss-262	87	43	,	,	PUNCT
esutjss-262	87	44	especially	especially	ADV
esutjss-262	87	45	when	when	SCONJ
esutjss-262	87	46	they	they	PRON
esutjss-262	87	47	feature	feature	VERB
esutjss-262	87	48	interactive	interactive	ADJ
esutjss-262	87	49	elements	element	NOUN
esutjss-262	87	50	like	like	ADP
esutjss-262	87	51	videos	video	NOUN
esutjss-262	87	52	and	and	CCONJ
esutjss-262	87	53	user	user	NOUN
esutjss-262	87	54	-	-	PUNCT
esutjss-262	87	55	generated	generate	VERB
esutjss-262	87	56	content	content	NOUN
esutjss-262	87	57	.	.	PUNCT
esutjss-262	88	1	this	this	DET
esutjss-262	88	2	research	research	NOUN
esutjss-262	88	3	emphasizes	emphasize	VERB
esutjss-262	88	4	the	the	DET
esutjss-262	88	5	importance	importance	NOUN
esutjss-262	88	6	of	of	ADP
esutjss-262	88	7	engaging	engage	VERB
esutjss-262	88	8	content	content	NOUN
esutjss-262	88	9	in	in	ADP
esutjss-262	88	10	social	social	ADJ
esutjss-262	88	11	media	medium	NOUN
esutjss-262	88	12	advertising	advertising	NOUN
esutjss-262	88	13	and	and	CCONJ
esutjss-262	88	14	how	how	SCONJ
esutjss-262	88	15	it	it	PRON
esutjss-262	88	16	can	can	AUX
esutjss-262	88	17	foster	foster	VERB
esutjss-262	88	18	positive	positive	ADJ
esutjss-262	88	19	brand	brand	NOUN
esutjss-262	88	20	perceptions	perception	NOUN
esutjss-262	88	21	among	among	ADP
esutjss-262	88	22	young	young	ADJ
esutjss-262	88	23	consumers	consumer	NOUN
esutjss-262	88	24	.	.	PUNCT
esutjss-262	89	1	similarly	similarly	ADV
esutjss-262	89	2	,	,	PUNCT
esutjss-262	89	3	this	this	DET
esutjss-262	89	4	study	study	NOUN
esutjss-262	89	5	seeks	seek	VERB
esutjss-262	89	6	to	to	PART
esutjss-262	89	7	examine	examine	VERB
esutjss-262	89	8	how	how	SCONJ
esutjss-262	89	9	similar	similar	ADJ
esutjss-262	89	10	strategies	strategy	NOUN
esutjss-262	89	11	could	could	AUX
esutjss-262	89	12	improve	improve	VERB
esutjss-262	89	13	the	the	DET
esutjss-262	89	14	effectiveness	effectiveness	NOUN
esutjss-262	89	15	of	of	ADP
esutjss-262	89	16	advertising	advertising	NOUN
esutjss-262	89	17	for	for	ADP
esutjss-262	89	18	viva	viva	PROPN
esutjss-262	89	19	plus	plus	CCONJ
esutjss-262	89	20	among	among	ADP
esutjss-262	89	21	caritas	caritas	PROPN
esutjss-262	89	22	university	university	NOUN
esutjss-262	89	23	undergraduates	undergraduate	NOUN
esutjss-262	89	24	.	.	PUNCT
esutjss-262	90	1	similarly	similarly	ADV
esutjss-262	90	2	,	,	PUNCT
esutjss-262	90	3	a	a	DET
esutjss-262	90	4	research	research	NOUN
esutjss-262	90	5	by	by	ADP
esutjss-262	90	6	g.g	g.g	PROPN
esutjss-262	90	7	.	.	PROPN
esutjss-262	90	8	ezeoke	ezeoke	PROPN
esutjss-262	90	9	(	(	PUNCT
esutjss-262	90	10	2021	2021	NUM
esutjss-262	90	11	)	)	PUNCT
esutjss-262	90	12	focused	focus	VERB
esutjss-262	90	13	on	on	ADP
esutjss-262	90	14	“	"	PUNCT
esutjss-262	90	15	consumer	consumer	NOUN
esutjss-262	90	16	behavior	behavior	NOUN
esutjss-262	90	17	in	in	ADP
esutjss-262	90	18	the	the	DET
esutjss-262	90	19	digital	digital	ADJ
esutjss-262	90	20	age	age	NOUN
esutjss-262	90	21	and	and	CCONJ
esutjss-262	90	22	the	the	DET
esutjss-262	90	23	factors	factor	NOUN
esutjss-262	90	24	that	that	PRON
esutjss-262	90	25	influence	influence	NOUN
esutjss-262	90	26	purchasing	purchasing	NOUN
esutjss-262	90	27	decisions	decision	NOUN
esutjss-262	90	28	”	"	PUNCT
esutjss-262	90	29	ezeoke	ezeoke	PROPN
esutjss-262	90	30	's	's	PART
esutjss-262	90	31	study	study	NOUN
esutjss-262	90	32	found	find	VERB
esutjss-262	90	33	that	that	SCONJ
esutjss-262	90	34	advertising	advertising	NOUN
esutjss-262	90	35	content	content	NOUN
esutjss-262	90	36	that	that	PRON
esutjss-262	90	37	emphasizes	emphasize	VERB
esutjss-262	90	38	product	product	NOUN
esutjss-262	90	39	quality	quality	NOUN
esutjss-262	90	40	and	and	CCONJ
esutjss-262	90	41	affordability	affordability	NOUN
esutjss-262	90	42	is	be	AUX
esutjss-262	90	43	particularly	particularly	ADV
esutjss-262	90	44	effective	effective	ADJ
esutjss-262	90	45	among	among	ADP
esutjss-262	90	46	student	student	NOUN
esutjss-262	90	47	populations	population	NOUN
esutjss-262	90	48	.	.	PUNCT
esutjss-262	91	1	this	this	PRON
esutjss-262	91	2	aligns	align	VERB
esutjss-262	91	3	with	with	ADP
esutjss-262	91	4	the	the	DET
esutjss-262	91	5	focus	focus	NOUN
esutjss-262	91	6	of	of	ADP
esutjss-262	91	7	the	the	DET
esutjss-262	91	8	current	current	ADJ
esutjss-262	91	9	study	study	NOUN
esutjss-262	91	10	,	,	PUNCT
esutjss-262	91	11	as	as	SCONJ
esutjss-262	91	12	it	it	PRON
esutjss-262	91	13	seeks	seek	VERB
esutjss-262	91	14	to	to	PART
esutjss-262	91	15	determine	determine	VERB
esutjss-262	91	16	whether	whether	SCONJ
esutjss-262	91	17	similar	similar	ADJ
esutjss-262	91	18	factors	factor	NOUN
esutjss-262	91	19	like	like	ADP
esutjss-262	91	20	quality	quality	NOUN
esutjss-262	91	21	,	,	PUNCT
esutjss-262	91	22	quantity	quantity	NOUN
esutjss-262	91	23	,	,	PUNCT
esutjss-262	91	24	price	price	NOUN
esutjss-262	91	25	,	,	PUNCT
esutjss-262	91	26	availability	availability	NOUN
esutjss-262	91	27	,	,	PUNCT
esutjss-262	91	28	packaging	packaging	NOUN
esutjss-262	91	29	etc	etc	X
esutjss-262	91	30	.	.	X
esutjss-262	91	31	in	in	ADP
esutjss-262	91	32	social	social	ADJ
esutjss-262	91	33	media	medium	NOUN
esutjss-262	91	34	advertisements	advertisement	NOUN
esutjss-262	91	35	for	for	ADP
esutjss-262	91	36	viva	viva	X
esutjss-262	91	37	plus	plus	CCONJ
esutjss-262	91	38	detergent	detergent	NOUN
esutjss-262	91	39	influence	influence	NOUN
esutjss-262	91	40	purchase	purchase	NOUN
esutjss-262	91	41	decisions	decision	NOUN
esutjss-262	91	42	among	among	ADP
esutjss-262	91	43	university	university	NOUN
esutjss-262	91	44	undergraduates	undergraduate	NOUN
esutjss-262	91	45	.	.	PUNCT
esutjss-262	92	1	furthermore	furthermore	ADV
esutjss-262	92	2	,	,	PUNCT
esutjss-262	92	3	smith	smith	PROPN
esutjss-262	92	4	et	et	PROPN
esutjss-262	92	5	al	al	PROPN
esutjss-262	92	6	.	.	PROPN
esutjss-262	93	1	(	(	PUNCT
esutjss-262	93	2	2018	2018	NUM
esutjss-262	93	3	)	)	PUNCT
esutjss-262	93	4	conducted	conduct	VERB
esutjss-262	93	5	research	research	NOUN
esutjss-262	93	6	on	on	ADP
esutjss-262	93	7	“	"	PUNCT
esutjss-262	93	8	the	the	DET
esutjss-262	93	9	influence	influence	NOUN
esutjss-262	93	10	of	of	ADP
esutjss-262	93	11	digital	digital	ADJ
esutjss-262	93	12	media	medium	NOUN
esutjss-262	93	13	on	on	ADP
esutjss-262	93	14	youth	youth	NOUN
esutjss-262	93	15	engagement	engagement	NOUN
esutjss-262	93	16	”	"	PUNCT
esutjss-262	93	17	and	and	CCONJ
esutjss-262	93	18	found	find	VERB
esutjss-262	93	19	that	that	SCONJ
esutjss-262	93	20	social	social	ADJ
esutjss-262	93	21	media	medium	NOUN
esutjss-262	93	22	platforms	platform	NOUN
esutjss-262	93	23	are	be	AUX
esutjss-262	93	24	instrumental	instrumental	ADJ
esutjss-262	93	25	in	in	ADP
esutjss-262	93	26	shaping	shape	VERB
esutjss-262	93	27	young	young	ADJ
esutjss-262	93	28	consumers	consumer	NOUN
esutjss-262	93	29	'	'	PART
esutjss-262	93	30	purchasing	purchasing	NOUN
esutjss-262	93	31	behavior	behavior	NOUN
esutjss-262	93	32	.	.	PUNCT
esutjss-262	94	1	the	the	DET
esutjss-262	94	2	study	study	NOUN
esutjss-262	94	3	showed	show	VERB
esutjss-262	94	4	that	that	SCONJ
esutjss-262	94	5	targeted	target	VERB
esutjss-262	94	6	advertisements	advertisement	NOUN
esutjss-262	94	7	on	on	ADP
esutjss-262	94	8	platforms	platform	NOUN
esutjss-262	94	9	like	like	ADP
esutjss-262	94	10	instagram	instagram	PROPN
esutjss-262	94	11	and	and	CCONJ
esutjss-262	94	12	facebook	facebook	PROPN
esutjss-262	94	13	could	could	AUX
esutjss-262	94	14	significantly	significantly	ADV
esutjss-262	94	15	affect	affect	VERB
esutjss-262	94	16	brand	brand	NOUN
esutjss-262	94	17	preferences	preference	NOUN
esutjss-262	94	18	among	among	ADP
esutjss-262	94	19	university	university	NOUN
esutjss-262	94	20	undergraduates	undergraduate	NOUN
esutjss-262	94	21	.	.	PUNCT
esutjss-262	95	1	this	this	DET
esutjss-262	95	2	study	study	NOUN
esutjss-262	95	3	provides	provide	VERB
esutjss-262	95	4	insights	insight	NOUN
esutjss-262	95	5	into	into	ADP
esutjss-262	95	6	how	how	SCONJ
esutjss-262	95	7	digital	digital	ADJ
esutjss-262	95	8	advertising	advertising	NOUN
esutjss-262	95	9	strategies	strategy	NOUN
esutjss-262	95	10	could	could	AUX
esutjss-262	95	11	be	be	AUX
esutjss-262	95	12	tailored	tailor	VERB
esutjss-262	95	13	to	to	PART
esutjss-262	95	14	appeal	appeal	VERB
esutjss-262	95	15	to	to	ADP
esutjss-262	95	16	the	the	DET
esutjss-262	95	17	specific	specific	ADJ
esutjss-262	95	18	preferences	preference	NOUN
esutjss-262	95	19	and	and	CCONJ
esutjss-262	95	20	behaviors	behavior	NOUN
esutjss-262	95	21	of	of	ADP
esutjss-262	95	22	caritas	caritas	PROPN
esutjss-262	95	23	university	university	NOUN
esutjss-262	95	24	undergraduates	undergraduate	NOUN
esutjss-262	95	25	when	when	SCONJ
esutjss-262	95	26	promoting	promote	VERB
esutjss-262	95	27	products	product	NOUN
esutjss-262	95	28	like	like	ADP
esutjss-262	95	29	viva	viva	NOUN
esutjss-262	95	30	plus	plus	CCONJ
esutjss-262	95	31	detergent	detergent	NOUN
esutjss-262	95	32	.	.	PUNCT
esutjss-262	96	1	in	in	ADP
esutjss-262	96	2	the	the	DET
esutjss-262	96	3	same	same	ADJ
esutjss-262	96	4	vein	vein	NOUN
esutjss-262	96	5	,	,	PUNCT
esutjss-262	96	6	wimmer	wimmer	PROPN
esutjss-262	96	7	and	and	CCONJ
esutjss-262	96	8	dominick	dominick	PROPN
esutjss-262	96	9	(	(	PUNCT
esutjss-262	96	10	2011	2011	NUM
esutjss-262	96	11	)	)	PUNCT
esutjss-262	96	12	also	also	ADV
esutjss-262	96	13	explored	explore	VERB
esutjss-262	96	14	“	"	PUNCT
esutjss-262	96	15	the	the	DET
esutjss-262	96	16	role	role	NOUN
esutjss-262	96	17	of	of	ADP
esutjss-262	96	18	digital	digital	ADJ
esutjss-262	96	19	media	medium	NOUN
esutjss-262	96	20	in	in	ADP
esutjss-262	96	21	shaping	shape	VERB
esutjss-262	96	22	consumer	consumer	NOUN
esutjss-262	96	23	behavior	behavior	NOUN
esutjss-262	96	24	”	"	PUNCT
esutjss-262	96	25	highlighting	highlight	VERB
esutjss-262	96	26	the	the	DET
esutjss-262	96	27	importance	importance	NOUN
esutjss-262	96	28	of	of	ADP
esutjss-262	96	29	creating	create	VERB
esutjss-262	96	30	a	a	DET
esutjss-262	96	31	strong	strong	ADJ
esutjss-262	96	32	online	online	ADJ
esutjss-262	96	33	presence	presence	NOUN
esutjss-262	96	34	to	to	PART
esutjss-262	96	35	attract	attract	VERB
esutjss-262	96	36	and	and	CCONJ
esutjss-262	96	37	retain	retain	VERB
esutjss-262	96	38	customers	customer	NOUN
esutjss-262	96	39	.	.	PUNCT
esutjss-262	97	1	their	their	PRON
esutjss-262	97	2	findings	finding	NOUN
esutjss-262	97	3	suggest	suggest	VERB
esutjss-262	97	4	that	that	SCONJ
esutjss-262	97	5	brands	brand	NOUN
esutjss-262	97	6	that	that	PRON
esutjss-262	97	7	effectively	effectively	ADV
esutjss-262	97	8	use	use	VERB
esutjss-262	97	9	social	social	ADJ
esutjss-262	97	10	media	medium	NOUN
esutjss-262	97	11	to	to	PART
esutjss-262	97	12	communicate	communicate	VERB
esutjss-262	97	13	their	their	PRON
esutjss-262	97	14	value	value	NOUN
esutjss-262	97	15	propositions	proposition	NOUN
esutjss-262	97	16	can	can	AUX
esutjss-262	97	17	see	see	VERB
esutjss-262	97	18	an	an	DET
esutjss-262	97	19	increase	increase	NOUN
esutjss-262	97	20	in	in	ADP
esutjss-262	97	21	customer	customer	NOUN
esutjss-262	97	22	loyalty	loyalty	NOUN
esutjss-262	97	23	and	and	CCONJ
esutjss-262	97	24	patronage	patronage	NOUN
esutjss-262	97	25	.	.	PUNCT
esutjss-262	98	1	this	this	DET
esutjss-262	98	2	empirical	empirical	ADJ
esutjss-262	98	3	evidence	evidence	NOUN
esutjss-262	98	4	is	be	AUX
esutjss-262	98	5	crucial	crucial	ADJ
esutjss-262	98	6	for	for	ADP
esutjss-262	98	7	understanding	understand	VERB
esutjss-262	98	8	how	how	SCONJ
esutjss-262	98	9	viva	viva	X
esutjss-262	98	10	plus	plus	CCONJ
esutjss-262	98	11	detergent	detergent	NOUN
esutjss-262	98	12	might	might	AUX
esutjss-262	98	13	leverage	leverage	VERB
esutjss-262	98	14	social	social	ADJ
esutjss-262	98	15	media	medium	NOUN
esutjss-262	98	16	platforms	platform	NOUN
esutjss-262	98	17	to	to	PART
esutjss-262	98	18	enhance	enhance	VERB
esutjss-262	98	19	its	its	PRON
esutjss-262	98	20	appeal	appeal	NOUN
esutjss-262	98	21	among	among	ADP
esutjss-262	98	22	undergraduates	undergraduate	NOUN
esutjss-262	98	23	by	by	ADP
esutjss-262	98	24	building	build	VERB
esutjss-262	98	25	an	an	DET
esutjss-262	98	26	authentic	authentic	ADJ
esutjss-262	98	27	and	and	CCONJ
esutjss-262	98	28	engaging	engage	VERB
esutjss-262	98	29	online	online	ADJ
esutjss-262	98	30	identity	identity	NOUN
esutjss-262	98	31	,	,	PUNCT
esutjss-262	98	32	which	which	PRON
esutjss-262	98	33	is	be	AUX
esutjss-262	98	34	important	important	ADJ
esutjss-262	98	35	for	for	ADP
esutjss-262	98	36	brands	brand	NOUN
esutjss-262	98	37	aiming	aim	VERB
esutjss-262	98	38	to	to	PART
esutjss-262	98	39	establish	establish	VERB
esutjss-262	98	40	long	long	ADJ
esutjss-262	98	41	-	-	PUNCT
esutjss-262	98	42	term	term	NOUN
esutjss-262	98	43	customer	customer	NOUN
esutjss-262	98	44	relationships	relationship	NOUN
esutjss-262	98	45	.	.	PUNCT
esutjss-262	99	1	in	in	ADP
esutjss-262	99	2	the	the	DET
esutjss-262	99	3	context	context	NOUN
esutjss-262	99	4	of	of	ADP
esutjss-262	99	5	detergent	detergent	NOUN
esutjss-262	99	6	products	product	NOUN
esutjss-262	99	7	,	,	PUNCT
esutjss-262	99	8	a	a	DET
esutjss-262	99	9	study	study	NOUN
esutjss-262	99	10	by	by	ADP
esutjss-262	99	11	kotler	kotler	PROPN
esutjss-262	99	12	and	and	CCONJ
esutjss-262	99	13	keller	keller	PROPN
esutjss-262	99	14	(	(	PUNCT
esutjss-262	99	15	2016	2016	NUM
esutjss-262	99	16	)	)	PUNCT
esutjss-262	99	17	on	on	ADP
esutjss-262	99	18	“	"	PUNCT
esutjss-262	99	19	consumer	consumer	NOUN
esutjss-262	99	20	goods	good	NOUN
esutjss-262	99	21	marketing	marketing	NOUN
esutjss-262	99	22	”	"	PUNCT
esutjss-262	99	23	indicated	indicate	VERB
esutjss-262	99	24	that	that	SCONJ
esutjss-262	99	25	social	social	ADJ
esutjss-262	99	26	media	medium	NOUN
esutjss-262	99	27	campaigns	campaign	NOUN
esutjss-262	99	28	that	that	PRON
esutjss-262	99	29	highlight	highlight	VERB
esutjss-262	99	30	the	the	DET
esutjss-262	99	31	unique	unique	ADJ
esutjss-262	99	32	selling	selling	NOUN
esutjss-262	99	33	propositions	proposition	NOUN
esutjss-262	99	34	of	of	ADP
esutjss-262	99	35	the	the	DET
esutjss-262	99	36	product	product	NOUN
esutjss-262	99	37	,	,	PUNCT
esutjss-262	99	38	such	such	ADJ
esutjss-262	99	39	as	as	ADP
esutjss-262	99	40	stain	stain	NOUN
esutjss-262	99	41	removal	removal	NOUN
esutjss-262	99	42	,	,	PUNCT
esutjss-262	99	43	efficiency	efficiency	NOUN
esutjss-262	99	44	and	and	CCONJ
esutjss-262	99	45	affordability	affordability	NOUN
esutjss-262	99	46	are	be	AUX
esutjss-262	99	47	more	more	ADV
esutjss-262	99	48	successful	successful	ADJ
esutjss-262	99	49	in	in	ADP
esutjss-262	99	50	driving	drive	VERB
esutjss-262	99	51	consumer	consumer	NOUN
esutjss-262	99	52	patronage	patronage	NOUN
esutjss-262	99	53	which	which	PRON
esutjss-262	99	54	applies	apply	VERB
esutjss-262	99	55	to	to	ADP
esutjss-262	99	56	viva	viva	X
esutjss-262	99	57	plus	plus	CCONJ
esutjss-262	99	58	detergent	detergent	NOUN
esutjss-262	99	59	and	and	CCONJ
esutjss-262	99	60	also	also	ADV
esutjss-262	99	61	that	that	SCONJ
esutjss-262	99	62	social	social	ADJ
esutjss-262	99	63	media	medium	NOUN
esutjss-262	99	64	campaigns	campaign	NOUN
esutjss-262	99	65	for	for	ADP
esutjss-262	99	66	consumer	consumer	NOUN
esutjss-262	99	67	goods	good	NOUN
esutjss-262	99	68	must	must	AUX
esutjss-262	99	69	clearly	clearly	ADV
esutjss-262	99	70	communicate	communicate	VERB
esutjss-262	99	71	the	the	DET
esutjss-262	99	72	product	product	NOUN
esutjss-262	99	73	's	's	PART
esutjss-262	99	74	value	value	NOUN
esutjss-262	99	75	to	to	PART
esutjss-262	99	76	drive	drive	VERB
esutjss-262	99	77	consumer	consumer	NOUN
esutjss-262	99	78	interest	interest	NOUN
esutjss-262	99	79	and	and	CCONJ
esutjss-262	99	80	purchase	purchase	NOUN
esutjss-262	99	81	behavior	behavior	NOUN
esutjss-262	99	82	.	.	PUNCT
esutjss-262	100	1	110	110	NUM
esutjss-262	100	2	theoretical	theoretical	ADJ
esutjss-262	100	3	framework	framework	NOUN
esutjss-262	100	4	the	the	DET
esutjss-262	100	5	technological	technological	ADJ
esutjss-262	100	6	determinism	determinism	NOUN
esutjss-262	100	7	theory	theory	NOUN
esutjss-262	100	8	this	this	DET
esutjss-262	100	9	study	study	NOUN
esutjss-262	100	10	was	be	AUX
esutjss-262	100	11	anchored	anchor	VERB
esutjss-262	100	12	on	on	ADP
esutjss-262	100	13	the	the	DET
esutjss-262	100	14	theory	theory	NOUN
esutjss-262	100	15	of	of	ADP
esutjss-262	100	16	technological	technological	ADJ
esutjss-262	100	17	determinism	determinism	NOUN
esutjss-262	100	18	.	.	PUNCT
esutjss-262	101	1	the	the	DET
esutjss-262	101	2	theory	theory	NOUN
esutjss-262	101	3	is	be	AUX
esutjss-262	101	4	most	most	ADV
esutjss-262	101	5	commonly	commonly	ADV
esutjss-262	101	6	associated	associate	VERB
esutjss-262	101	7	with	with	ADP
esutjss-262	101	8	thorstein	thorstein	PROPN
esutjss-262	101	9	veblen	veblen	PROPN
esutjss-262	101	10	,	,	PUNCT
esutjss-262	101	11	an	an	DET
esutjss-262	101	12	american	american	ADJ
esutjss-262	101	13	economist	economist	NOUN
esutjss-262	101	14	and	and	CCONJ
esutjss-262	101	15	sociologist	sociologist	NOUN
esutjss-262	101	16	,	,	PUNCT
esutjss-262	101	17	who	who	PRON
esutjss-262	101	18	first	first	ADV
esutjss-262	101	19	introduced	introduce	VERB
esutjss-262	101	20	ideas	idea	NOUN
esutjss-262	101	21	that	that	PRON
esutjss-262	101	22	evolved	evolve	VERB
esutjss-262	101	23	into	into	ADP
esutjss-262	101	24	technological	technological	ADJ
esutjss-262	101	25	determinism	determinism	NOUN
esutjss-262	101	26	in	in	ADP
esutjss-262	101	27	the	the	DET
esutjss-262	101	28	early	early	ADJ
esutjss-262	101	29	20th	20th	ADJ
esutjss-262	101	30	century	century	NOUN
esutjss-262	101	31	..	..	PUNCT
esutjss-262	102	1	veblen	veblen	PROPN
esutjss-262	102	2	's	's	PART
esutjss-262	102	3	work	work	NOUN
esutjss-262	102	4	,	,	PUNCT
esutjss-262	102	5	particularly	particularly	ADV
esutjss-262	102	6	his	his	PRON
esutjss-262	102	7	1915	1915	NUM
esutjss-262	102	8	book	book	NOUN
esutjss-262	102	9	"	"	PUNCT
esutjss-262	102	10	the	the	DET
esutjss-262	102	11	engineers	engineer	NOUN
esutjss-262	102	12	and	and	CCONJ
esutjss-262	102	13	the	the	DET
esutjss-262	102	14	price	price	NOUN
esutjss-262	102	15	system	system	NOUN
esutjss-262	102	16	"	"	PUNCT
esutjss-262	102	17	,	,	PUNCT
esutjss-262	102	18	emphasized	emphasize	VERB
esutjss-262	102	19	the	the	DET
esutjss-262	102	20	role	role	NOUN
esutjss-262	102	21	of	of	ADP
esutjss-262	102	22	technological	technological	ADJ
esutjss-262	102	23	development	development	NOUN
esutjss-262	102	24	in	in	ADP
esutjss-262	102	25	shaping	shape	VERB
esutjss-262	102	26	economic	economic	ADJ
esutjss-262	102	27	systems	system	NOUN
esutjss-262	102	28	and	and	CCONJ
esutjss-262	102	29	society	society	NOUN
esutjss-262	102	30	.	.	PUNCT
esutjss-262	103	1	however	however	ADV
esutjss-262	103	2	,	,	PUNCT
esutjss-262	103	3	the	the	DET
esutjss-262	103	4	theory	theory	NOUN
esutjss-262	103	5	as	as	SCONJ
esutjss-262	103	6	it	it	PRON
esutjss-262	103	7	is	be	AUX
esutjss-262	103	8	commonly	commonly	ADV
esutjss-262	103	9	understood	understand	VERB
esutjss-262	103	10	today	today	NOUN
esutjss-262	103	11	was	be	AUX
esutjss-262	103	12	further	far	ADV
esutjss-262	103	13	developed	develop	VERB
esutjss-262	103	14	by	by	ADP
esutjss-262	103	15	marshall	marshall	PROPN
esutjss-262	103	16	mcluhan	mcluhan	PROPN
esutjss-262	103	17	,	,	PUNCT
esutjss-262	103	18	a	a	DET
esutjss-262	103	19	canadian	canadian	ADJ
esutjss-262	103	20	philosopher	philosopher	NOUN
esutjss-262	103	21	and	and	CCONJ
esutjss-262	103	22	media	medium	NOUN
esutjss-262	103	23	theorist	theorist	NOUN
esutjss-262	103	24	,	,	PUNCT
esutjss-262	103	25	in	in	ADP
esutjss-262	103	26	the	the	DET
esutjss-262	103	27	1960s	1960s	NUM
esutjss-262	103	28	.	.	PUNCT
esutjss-262	104	1	mcluhan	mcluhan	PROPN
esutjss-262	104	2	is	be	AUX
esutjss-262	104	3	most	most	ADV
esutjss-262	104	4	famous	famous	ADJ
esutjss-262	104	5	for	for	ADP
esutjss-262	104	6	his	his	PRON
esutjss-262	104	7	ideas	idea	NOUN
esutjss-262	104	8	about	about	ADP
esutjss-262	104	9	how	how	SCONJ
esutjss-262	104	10	media	medium	NOUN
esutjss-262	104	11	(	(	PUNCT
esutjss-262	104	12	as	as	ADP
esutjss-262	104	13	a	a	DET
esutjss-262	104	14	form	form	NOUN
esutjss-262	104	15	of	of	ADP
esutjss-262	104	16	technology	technology	NOUN
esutjss-262	104	17	)	)	PUNCT
esutjss-262	104	18	shape	shape	NOUN
esutjss-262	104	19	human	human	ADJ
esutjss-262	104	20	perceptions	perception	NOUN
esutjss-262	104	21	,	,	PUNCT
esutjss-262	104	22	culture	culture	NOUN
esutjss-262	104	23	,	,	PUNCT
esutjss-262	104	24	and	and	CCONJ
esutjss-262	104	25	society	society	NOUN
esutjss-262	104	26	.	.	PUNCT
esutjss-262	105	1	his	his	PRON
esutjss-262	105	2	most	most	ADV
esutjss-262	105	3	influential	influential	ADJ
esutjss-262	105	4	work	work	NOUN
esutjss-262	105	5	,	,	PUNCT
esutjss-262	105	6	"	"	PUNCT
esutjss-262	105	7	understanding	understand	VERB
esutjss-262	105	8	media	medium	NOUN
esutjss-262	105	9	:	:	PUNCT
esutjss-262	105	10	the	the	DET
esutjss-262	105	11	extensions	extension	NOUN
esutjss-262	105	12	of	of	ADP
esutjss-262	105	13	man	man	NOUN
esutjss-262	105	14	"	"	PUNCT
esutjss-262	105	15	(	(	PUNCT
esutjss-262	105	16	1964	1964	NUM
esutjss-262	105	17	)	)	PUNCT
esutjss-262	105	18	,	,	PUNCT
esutjss-262	105	19	argued	argue	VERB
esutjss-262	105	20	that	that	SCONJ
esutjss-262	105	21	technology	technology	NOUN
esutjss-262	105	22	and	and	CCONJ
esutjss-262	105	23	media	medium	NOUN
esutjss-262	105	24	have	have	VERB
esutjss-262	105	25	profound	profound	ADJ
esutjss-262	105	26	effects	effect	NOUN
esutjss-262	105	27	on	on	ADP
esutjss-262	105	28	how	how	SCONJ
esutjss-262	105	29	societies	society	NOUN
esutjss-262	105	30	function	function	VERB
esutjss-262	105	31	,	,	PUNCT
esutjss-262	105	32	with	with	ADP
esutjss-262	105	33	his	his	PRON
esutjss-262	105	34	famous	famous	ADJ
esutjss-262	105	35	statement	statement	NOUN
esutjss-262	105	36	“	"	PUNCT
esutjss-262	105	37	the	the	DET
esutjss-262	105	38	medium	medium	NOUN
esutjss-262	105	39	is	be	AUX
esutjss-262	105	40	the	the	DET
esutjss-262	105	41	message	message	NOUN
esutjss-262	105	42	”	"	PUNCT
esutjss-262	105	43	highlighting	highlight	VERB
esutjss-262	105	44	the	the	DET
esutjss-262	105	45	power	power	NOUN
esutjss-262	105	46	of	of	ADP
esutjss-262	105	47	technology	technology	NOUN
esutjss-262	105	48	in	in	ADP
esutjss-262	105	49	determining	determine	VERB
esutjss-262	105	50	cultural	cultural	ADJ
esutjss-262	105	51	and	and	CCONJ
esutjss-262	105	52	societal	societal	ADJ
esutjss-262	105	53	change	change	NOUN
esutjss-262	105	54	.	.	PUNCT
esutjss-262	106	1	technological	technological	ADJ
esutjss-262	106	2	determinism	determinism	NOUN
esutjss-262	106	3	is	be	AUX
esutjss-262	106	4	a	a	DET
esutjss-262	106	5	theory	theory	NOUN
esutjss-262	106	6	that	that	PRON
esutjss-262	106	7	suggests	suggest	VERB
esutjss-262	106	8	that	that	SCONJ
esutjss-262	106	9	technology	technology	NOUN
esutjss-262	106	10	plays	play	VERB
esutjss-262	106	11	a	a	DET
esutjss-262	106	12	fundamental	fundamental	ADJ
esutjss-262	106	13	role	role	NOUN
esutjss-262	106	14	in	in	ADP
esutjss-262	106	15	shaping	shape	VERB
esutjss-262	106	16	society	society	NOUN
esutjss-262	106	17	,	,	PUNCT
esutjss-262	106	18	culture	culture	NOUN
esutjss-262	106	19	,	,	PUNCT
esutjss-262	106	20	and	and	CCONJ
esutjss-262	106	21	history	history	NOUN
esutjss-262	106	22	.	.	PUNCT
esutjss-262	107	1	it	it	PRON
esutjss-262	107	2	holds	hold	VERB
esutjss-262	107	3	that	that	DET
esutjss-262	107	4	technology	technology	NOUN
esutjss-262	107	5	is	be	AUX
esutjss-262	107	6	not	not	PART
esutjss-262	107	7	just	just	ADV
esutjss-262	107	8	a	a	DET
esutjss-262	107	9	tool	tool	NOUN
esutjss-262	107	10	used	use	VERB
esutjss-262	107	11	by	by	ADP
esutjss-262	107	12	humans	human	NOUN
esutjss-262	107	13	but	but	CCONJ
esutjss-262	107	14	that	that	SCONJ
esutjss-262	107	15	it	it	PRON
esutjss-262	107	16	shapes	shape	VERB
esutjss-262	107	17	and	and	CCONJ
esutjss-262	107	18	structures	structure	VERB
esutjss-262	107	19	human	human	ADJ
esutjss-262	107	20	experience	experience	NOUN
esutjss-262	107	21	,	,	PUNCT
esutjss-262	107	22	behavior	behavior	NOUN
esutjss-262	107	23	,	,	PUNCT
esutjss-262	107	24	and	and	CCONJ
esutjss-262	107	25	society	society	NOUN
esutjss-262	107	26	.	.	PUNCT
esutjss-262	108	1	the	the	DET
esutjss-262	108	2	targeted	target	VERB
esutjss-262	108	3	nature	nature	NOUN
esutjss-262	108	4	of	of	ADP
esutjss-262	108	5	social	social	ADJ
esutjss-262	108	6	media	medium	NOUN
esutjss-262	108	7	advertising	advertising	NOUN
esutjss-262	108	8	(	(	PUNCT
esutjss-262	108	9	based	base	VERB
esutjss-262	108	10	on	on	ADP
esutjss-262	108	11	user	user	NOUN
esutjss-262	108	12	data	data	PROPN
esutjss-262	108	13	,	,	PUNCT
esutjss-262	108	14	interests	interest	NOUN
esutjss-262	108	15	,	,	PUNCT
esutjss-262	108	16	and	and	CCONJ
esutjss-262	108	17	behavior	behavior	NOUN
esutjss-262	108	18	)	)	PUNCT
esutjss-262	108	19	makes	make	VERB
esutjss-262	108	20	it	it	PRON
esutjss-262	108	21	an	an	DET
esutjss-262	108	22	incredibly	incredibly	ADV
esutjss-262	108	23	powerful	powerful	ADJ
esutjss-262	108	24	tool	tool	NOUN
esutjss-262	108	25	for	for	ADP
esutjss-262	108	26	shaping	shape	VERB
esutjss-262	108	27	consumer	consumer	NOUN
esutjss-262	108	28	choices	choice	NOUN
esutjss-262	108	29	.	.	PUNCT
esutjss-262	109	1	technological	technological	ADJ
esutjss-262	109	2	determinism	determinism	NOUN
esutjss-262	109	3	also	also	ADV
esutjss-262	109	4	suggests	suggest	VERB
esutjss-262	109	5	that	that	SCONJ
esutjss-262	109	6	media	medium	NOUN
esutjss-262	109	7	technology	technology	NOUN
esutjss-262	109	8	(	(	PUNCT
esutjss-262	109	9	social	social	ADJ
esutjss-262	109	10	media	medium	NOUN
esutjss-262	109	11	)	)	PUNCT
esutjss-262	109	12	not	not	PART
esutjss-262	109	13	only	only	ADV
esutjss-262	109	14	influences	influence	VERB
esutjss-262	109	15	individuals	individual	NOUN
esutjss-262	109	16	but	but	CCONJ
esutjss-262	109	17	also	also	ADV
esutjss-262	109	18	plays	play	VERB
esutjss-262	109	19	a	a	DET
esutjss-262	109	20	role	role	NOUN
esutjss-262	109	21	in	in	ADP
esutjss-262	109	22	shaping	shape	VERB
esutjss-262	109	23	social	social	ADJ
esutjss-262	109	24	norms	norm	NOUN
esutjss-262	109	25	.	.	PUNCT
esutjss-262	110	1	social	social	ADJ
esutjss-262	110	2	media	medium	NOUN
esutjss-262	110	3	platforms	platform	NOUN
esutjss-262	110	4	are	be	AUX
esutjss-262	110	5	built	build	VERB
esutjss-262	110	6	to	to	PART
esutjss-262	110	7	create	create	VERB
esutjss-262	110	8	feedback	feedback	NOUN
esutjss-262	110	9	loops	loop	NOUN
esutjss-262	110	10	,	,	PUNCT
esutjss-262	110	11	where	where	SCONJ
esutjss-262	110	12	users	user	NOUN
esutjss-262	110	13	are	be	AUX
esutjss-262	110	14	continuously	continuously	ADV
esutjss-262	110	15	exposed	expose	VERB
esutjss-262	110	16	to	to	ADP
esutjss-262	110	17	more	more	ADJ
esutjss-262	110	18	of	of	ADP
esutjss-262	110	19	the	the	DET
esutjss-262	110	20	content	content	NOUN
esutjss-262	110	21	they	they	PRON
esutjss-262	110	22	interact	interact	VERB
esutjss-262	110	23	with	with	ADP
esutjss-262	110	24	.	.	PUNCT
esutjss-262	111	1	this	this	PRON
esutjss-262	111	2	reinforces	reinforce	VERB
esutjss-262	111	3	behavior	behavior	NOUN
esutjss-262	111	4	and	and	CCONJ
esutjss-262	111	5	creates	create	VERB
esutjss-262	111	6	cycles	cycle	NOUN
esutjss-262	111	7	where	where	SCONJ
esutjss-262	111	8	students	student	NOUN
esutjss-262	111	9	are	be	AUX
esutjss-262	111	10	repeatedly	repeatedly	ADV
esutjss-262	111	11	exposed	expose	VERB
esutjss-262	111	12	to	to	ADP
esutjss-262	111	13	ads	ad	NOUN
esutjss-262	111	14	for	for	ADP
esutjss-262	111	15	viva	viva	NOUN
esutjss-262	111	16	plus	plus	CCONJ
esutjss-262	111	17	detergent	detergent	NOUN
esutjss-262	111	18	,	,	PUNCT
esutjss-262	111	19	making	make	VERB
esutjss-262	111	20	them	they	PRON
esutjss-262	111	21	more	more	ADV
esutjss-262	111	22	likely	likely	ADJ
esutjss-262	111	23	to	to	PART
esutjss-262	111	24	purchase	purchase	VERB
esutjss-262	111	25	the	the	DET
esutjss-262	111	26	product	product	NOUN
esutjss-262	111	27	.	.	PUNCT
esutjss-262	112	1	according	accord	VERB
esutjss-262	112	2	to	to	ADP
esutjss-262	112	3	technological	technological	ADJ
esutjss-262	112	4	determinism	determinism	NOUN
esutjss-262	112	5	,	,	PUNCT
esutjss-262	112	6	the	the	DET
esutjss-262	112	7	medium	medium	ADJ
esutjss-262	112	8	(	(	PUNCT
esutjss-262	112	9	social	social	ADJ
esutjss-262	112	10	media	medium	NOUN
esutjss-262	112	11	platforms	platform	NOUN
esutjss-262	112	12	)	)	PUNCT
esutjss-262	112	13	itself	itself	PRON
esutjss-262	112	14	drives	drive	VERB
esutjss-262	112	15	the	the	DET
esutjss-262	112	16	level	level	NOUN
esutjss-262	112	17	of	of	ADP
esutjss-262	112	18	awareness	awareness	NOUN
esutjss-262	112	19	among	among	ADP
esutjss-262	112	20	students	student	NOUN
esutjss-262	112	21	.	.	PUNCT
esutjss-262	113	1	social	social	ADJ
esutjss-262	113	2	media	medium	NOUN
esutjss-262	113	3	advertising	advertising	NOUN
esutjss-262	113	4	can	can	AUX
esutjss-262	113	5	expose	expose	VERB
esutjss-262	113	6	students	student	NOUN
esutjss-262	113	7	to	to	ADP
esutjss-262	113	8	viva	viva	X
esutjss-262	113	9	plus	plus	CCONJ
esutjss-262	113	10	detergent	detergent	NOUN
esutjss-262	113	11	through	through	ADP
esutjss-262	113	12	tailored	tailor	VERB
esutjss-262	113	13	ads	ad	NOUN
esutjss-262	113	14	,	,	PUNCT
esutjss-262	113	15	influencer	influencer	NOUN
esutjss-262	113	16	promotions	promotion	NOUN
esutjss-262	113	17	,	,	PUNCT
esutjss-262	113	18	and	and	CCONJ
esutjss-262	113	19	peer	peer	NOUN
esutjss-262	113	20	interactions	interaction	NOUN
esutjss-262	113	21	.	.	PUNCT
esutjss-262	114	1	technological	technological	ADJ
esutjss-262	114	2	determinism	determinism	NOUN
esutjss-262	114	3	posits	posit	NOUN
esutjss-262	114	4	that	that	SCONJ
esutjss-262	114	5	the	the	DET
esutjss-262	114	6	medium	medium	NOUN
esutjss-262	114	7	not	not	PART
esutjss-262	114	8	only	only	ADV
esutjss-262	114	9	exposes	expose	VERB
esutjss-262	114	10	individuals	individual	NOUN
esutjss-262	114	11	to	to	PART
esutjss-262	114	12	content	content	VERB
esutjss-262	114	13	but	but	CCONJ
esutjss-262	114	14	also	also	ADV
esutjss-262	114	15	shapes	shape	VERB
esutjss-262	114	16	how	how	SCONJ
esutjss-262	114	17	they	they	PRON
esutjss-262	114	18	perceive	perceive	VERB
esutjss-262	114	19	and	and	CCONJ
esutjss-262	114	20	interact	interact	VERB
esutjss-262	114	21	with	with	ADP
esutjss-262	114	22	it	it	PRON
esutjss-262	114	23	.	.	PUNCT
esutjss-262	115	1	if	if	SCONJ
esutjss-262	115	2	ads	ad	NOUN
esutjss-262	115	3	are	be	AUX
esutjss-262	115	4	presented	present	VERB
esutjss-262	115	5	in	in	ADP
esutjss-262	115	6	a	a	DET
esutjss-262	115	7	way	way	NOUN
esutjss-262	115	8	that	that	PRON
esutjss-262	115	9	resonates	resonate	VERB
esutjss-262	115	10	with	with	ADP
esutjss-262	115	11	their	their	PRON
esutjss-262	115	12	lifestyles	lifestyle	NOUN
esutjss-262	115	13	or	or	CCONJ
esutjss-262	115	14	values	value	NOUN
esutjss-262	115	15	,	,	PUNCT
esutjss-262	115	16	students	student	NOUN
esutjss-262	115	17	may	may	AUX
esutjss-262	115	18	form	form	VERB
esutjss-262	115	19	positive	positive	ADJ
esutjss-262	115	20	perceptions	perception	NOUN
esutjss-262	115	21	of	of	ADP
esutjss-262	115	22	the	the	DET
esutjss-262	115	23	product	product	NOUN
esutjss-262	115	24	.	.	PUNCT
esutjss-262	116	1	social	social	ADJ
esutjss-262	116	2	media	medium	NOUN
esutjss-262	116	3	platforms	platform	NOUN
esutjss-262	116	4	shape	shape	VERB
esutjss-262	116	5	the	the	DET
esutjss-262	116	6	factors	factor	NOUN
esutjss-262	116	7	that	that	PRON
esutjss-262	116	8	influence	influence	NOUN
esutjss-262	116	9	purchasing	purchase	VERB
esutjss-262	116	10	decisions	decision	NOUN
esutjss-262	116	11	by	by	ADP
esutjss-262	116	12	continuously	continuously	ADV
esutjss-262	116	13	reinforcing	reinforce	VERB
esutjss-262	116	14	product	product	NOUN
esutjss-262	116	15	messages	message	NOUN
esutjss-262	116	16	,	,	PUNCT
esutjss-262	116	17	testimonials	testimonial	NOUN
esutjss-262	116	18	,	,	PUNCT
esutjss-262	116	19	or	or	CCONJ
esutjss-262	116	20	special	special	ADJ
esutjss-262	116	21	offers	offer	NOUN
esutjss-262	116	22	.	.	PUNCT
esutjss-262	117	1	the	the	DET
esutjss-262	117	2	technology	technology	NOUN
esutjss-262	117	3	of	of	ADP
esutjss-262	117	4	social	social	ADJ
esutjss-262	117	5	media	medium	NOUN
esutjss-262	117	6	drives	drive	VERB
esutjss-262	117	7	not	not	PART
esutjss-262	117	8	only	only	ADV
esutjss-262	117	9	the	the	DET
esutjss-262	117	10	exposure	exposure	NOUN
esutjss-262	117	11	to	to	ADP
esutjss-262	117	12	these	these	DET
esutjss-262	117	13	ads	ad	NOUN
esutjss-262	117	14	but	but	CCONJ
esutjss-262	117	15	also	also	ADV
esutjss-262	117	16	the	the	DET
esutjss-262	117	17	factors	factor	NOUN
esutjss-262	117	18	(	(	PUNCT
esutjss-262	117	19	such	such	ADJ
esutjss-262	117	20	as	as	ADP
esutjss-262	117	21	brand	brand	NOUN
esutjss-262	117	22	image	image	NOUN
esutjss-262	117	23	,	,	PUNCT
esutjss-262	117	24	affordability	affordability	NOUN
esutjss-262	117	25	,	,	PUNCT
esutjss-262	117	26	peer	peer	NOUN
esutjss-262	117	27	influence	influence	NOUN
esutjss-262	117	28	)	)	PUNCT
esutjss-262	117	29	that	that	PRON
esutjss-262	117	30	guide	guide	VERB
esutjss-262	117	31	purchasing	purchasing	NOUN
esutjss-262	117	32	decisions	decision	NOUN
esutjss-262	117	33	.	.	PUNCT
esutjss-262	118	1	methodology	methodology	NOUN
esutjss-262	118	2	this	this	DET
esutjss-262	118	3	study	study	NOUN
esutjss-262	118	4	adopted	adopt	VERB
esutjss-262	118	5	the	the	DET
esutjss-262	118	6	survey	survey	NOUN
esutjss-262	118	7	research	research	NOUN
esutjss-262	118	8	method	method	NOUN
esutjss-262	118	9	,	,	PUNCT
esutjss-262	118	10	which	which	PRON
esutjss-262	118	11	is	be	AUX
esutjss-262	118	12	effective	effective	ADJ
esutjss-262	118	13	in	in	ADP
esutjss-262	118	14	collecting	collect	VERB
esutjss-262	118	15	quantitative	quantitative	ADJ
esutjss-262	118	16	data	datum	NOUN
esutjss-262	118	17	on	on	ADP
esutjss-262	118	18	attitudes	attitude	NOUN
esutjss-262	118	19	,	,	PUNCT
esutjss-262	118	20	behaviours	behaviour	NOUN
esutjss-262	118	21	,	,	PUNCT
esutjss-262	118	22	and	and	CCONJ
esutjss-262	118	23	perceptions	perception	NOUN
esutjss-262	118	24	from	from	ADP
esutjss-262	118	25	the	the	DET
esutjss-262	118	26	population	population	NOUN
esutjss-262	118	27	.	.	PUNCT
esutjss-262	119	1	the	the	DET
esutjss-262	119	2	population	population	NOUN
esutjss-262	119	3	of	of	ADP
esutjss-262	119	4	this	this	DET
esutjss-262	119	5	study	study	NOUN
esutjss-262	119	6	consists	consist	VERB
esutjss-262	119	7	of	of	ADP
esutjss-262	119	8	all	all	DET
esutjss-262	119	9	undergraduates	undergraduate	NOUN
esutjss-262	119	10	of	of	ADP
esutjss-262	119	11	caritas	caritas	PROPN
esutjss-262	119	12	university	university	PROPN
esutjss-262	119	13	,	,	PUNCT
esutjss-262	119	14	enugu	enugu	PROPN
esutjss-262	119	15	which	which	PRON
esutjss-262	119	16	is	be	AUX
esutjss-262	119	17	three	three	NUM
esutjss-262	119	18	thousand	thousand	NUM
esutjss-262	119	19	(	(	PUNCT
esutjss-262	119	20	3,000	3,000	NUM
esutjss-262	119	21	)	)	PUNCT
esutjss-262	119	22	.	.	PUNCT
esutjss-262	120	1	the	the	DET
esutjss-262	120	2	australian	australian	ADJ
esutjss-262	120	3	online	online	ADJ
esutjss-262	120	4	sample	sample	NOUN
esutjss-262	120	5	size	size	NOUN
esutjss-262	120	6	calculator	calculator	NOUN
esutjss-262	120	7	,	,	PUNCT
esutjss-262	120	8	developed	develop	VERB
esutjss-262	120	9	by	by	ADP
esutjss-262	120	10	the	the	DET
esutjss-262	120	11	national	national	ADJ
esutjss-262	120	12	statistical	statistical	ADJ
esutjss-262	120	13	service	service	NOUN
esutjss-262	120	14	of	of	ADP
esutjss-262	120	15	australia	australia	PROPN
esutjss-262	120	16	was	be	AUX
esutjss-262	120	17	used	use	VERB
esutjss-262	120	18	111	111	NUM
esutjss-262	120	19	to	to	PART
esutjss-262	120	20	get	get	VERB
esutjss-262	120	21	the	the	DET
esutjss-262	120	22	sample	sample	NOUN
esutjss-262	120	23	size	size	NOUN
esutjss-262	120	24	for	for	ADP
esutjss-262	120	25	this	this	DET
esutjss-262	120	26	study	study	NOUN
esutjss-262	120	27	which	which	PRON
esutjss-262	120	28	is	be	AUX
esutjss-262	120	29	341	341	NUM
esutjss-262	120	30	.	.	PUNCT
esutjss-262	121	1	the	the	DET
esutjss-262	121	2	multi	multi	ADJ
esutjss-262	121	3	-	-	ADJ
esutjss-262	121	4	stage	stage	ADJ
esutjss-262	121	5	sampling	sampling	NOUN
esutjss-262	121	6	technique	technique	NOUN
esutjss-262	121	7	was	be	AUX
esutjss-262	121	8	used	use	VERB
esutjss-262	121	9	to	to	PART
esutjss-262	121	10	draw	draw	VERB
esutjss-262	121	11	respondents	respondent	NOUN
esutjss-262	121	12	from	from	ADP
esutjss-262	121	13	the	the	DET
esutjss-262	121	14	sample	sample	NOUN
esutjss-262	121	15	size	size	NOUN
esutjss-262	121	16	of	of	ADP
esutjss-262	121	17	three	three	NUM
esutjss-262	121	18	hundred	hundred	NUM
esutjss-262	121	19	and	and	CCONJ
esutjss-262	121	20	fortyone	fortyone	NOUN
esutjss-262	121	21	(	(	PUNCT
esutjss-262	121	22	341	341	NUM
esutjss-262	121	23	)	)	PUNCT
esutjss-262	121	24	.	.	PUNCT
esutjss-262	122	1	the	the	DET
esutjss-262	122	2	instrument	instrument	NOUN
esutjss-262	122	3	used	use	VERB
esutjss-262	122	4	for	for	ADP
esutjss-262	122	5	data	datum	NOUN
esutjss-262	122	6	collection	collection	NOUN
esutjss-262	122	7	was	be	AUX
esutjss-262	122	8	a	a	DET
esutjss-262	122	9	structured	structured	ADJ
esutjss-262	122	10	questionnaire	questionnaire	NOUN
esutjss-262	122	11	.	.	PUNCT
esutjss-262	123	1	to	to	PART
esutjss-262	123	2	ensure	ensure	VERB
esutjss-262	123	3	the	the	DET
esutjss-262	123	4	validity	validity	NOUN
esutjss-262	123	5	of	of	ADP
esutjss-262	123	6	the	the	DET
esutjss-262	123	7	questionnaire	questionnaire	NOUN
esutjss-262	123	8	,	,	PUNCT
esutjss-262	123	9	the	the	DET
esutjss-262	123	10	questionnaire	questionnaire	NOUN
esutjss-262	123	11	was	be	AUX
esutjss-262	123	12	given	give	VERB
esutjss-262	123	13	to	to	ADP
esutjss-262	123	14	two	two	NUM
esutjss-262	123	15	different	different	ADJ
esutjss-262	123	16	lecturers	lecturer	NOUN
esutjss-262	123	17	in	in	ADP
esutjss-262	123	18	the	the	DET
esutjss-262	123	19	department	department	NOUN
esutjss-262	123	20	of	of	ADP
esutjss-262	123	21	mass	mass	PROPN
esutjss-262	123	22	communication	communication	NOUN
esutjss-262	123	23	,	,	PUNCT
esutjss-262	123	24	caritas	caritas	PROPN
esutjss-262	123	25	university	university	PROPN
esutjss-262	123	26	to	to	PART
esutjss-262	123	27	review	review	VERB
esutjss-262	123	28	.	.	PUNCT
esutjss-262	124	1	the	the	DET
esutjss-262	124	2	reliability	reliability	NOUN
esutjss-262	124	3	of	of	ADP
esutjss-262	124	4	the	the	DET
esutjss-262	124	5	questionnaire	questionnaire	NOUN
esutjss-262	124	6	was	be	AUX
esutjss-262	124	7	tested	test	VERB
esutjss-262	124	8	using	use	VERB
esutjss-262	124	9	cronbach	cronbach	NOUN
esutjss-262	124	10	’s	’s	PART
esutjss-262	124	11	alpha	alpha	NOUN
esutjss-262	124	12	to	to	PART
esutjss-262	124	13	measure	measure	VERB
esutjss-262	124	14	the	the	DET
esutjss-262	124	15	internal	internal	ADJ
esutjss-262	124	16	consistency	consistency	NOUN
esutjss-262	124	17	of	of	ADP
esutjss-262	124	18	the	the	DET
esutjss-262	124	19	instrument	instrument	NOUN
esutjss-262	124	20	.	.	PUNCT
esutjss-262	125	1	copies	copy	NOUN
esutjss-262	125	2	of	of	ADP
esutjss-262	125	3	the	the	DET
esutjss-262	125	4	questionnaires	questionnaire	NOUN
esutjss-262	125	5	were	be	AUX
esutjss-262	125	6	then	then	ADV
esutjss-262	125	7	administered	administer	VERB
esutjss-262	125	8	to	to	ADP
esutjss-262	125	9	the	the	DET
esutjss-262	125	10	respondents	respondent	NOUN
esutjss-262	125	11	personally	personally	ADV
esutjss-262	125	12	by	by	ADP
esutjss-262	125	13	the	the	DET
esutjss-262	125	14	researchers	researcher	NOUN
esutjss-262	125	15	.	.	PUNCT
esutjss-262	126	1	the	the	DET
esutjss-262	126	2	collected	collect	VERB
esutjss-262	126	3	data	datum	NOUN
esutjss-262	126	4	were	be	AUX
esutjss-262	126	5	analyzed	analyze	VERB
esutjss-262	126	6	using	use	VERB
esutjss-262	126	7	descriptive	descriptive	ADJ
esutjss-262	126	8	statistics	statistic	NOUN
esutjss-262	126	9	(	(	PUNCT
esutjss-262	126	10	frequencies	frequency	NOUN
esutjss-262	126	11	,	,	PUNCT
esutjss-262	126	12	percentages	percentage	NOUN
esutjss-262	126	13	etc	etc	X
esutjss-262	126	14	)	)	PUNCT
esutjss-262	126	15	..	..	PUNCT
esutjss-262	126	16	discussion	discussion	NOUN
esutjss-262	126	17	of	of	ADP
esutjss-262	126	18	findings	finding	NOUN
esutjss-262	126	19	research	research	NOUN
esutjss-262	126	20	question	question	NOUN
esutjss-262	126	21	one	one	NUM
esutjss-262	126	22	:	:	PUNCT
esutjss-262	126	23	awareness	awareness	NOUN
esutjss-262	126	24	of	of	ADP
esutjss-262	126	25	social	social	ADJ
esutjss-262	126	26	media	medium	NOUN
esutjss-262	126	27	advertising	advertising	NOUN
esutjss-262	126	28	of	of	ADP
esutjss-262	126	29	viva	viva	X
esutjss-262	126	30	plus	plus	CCONJ
esutjss-262	126	31	detergent	detergent	NOUN
esutjss-262	126	32	among	among	ADP
esutjss-262	126	33	caritas	caritas	PROPN
esutjss-262	126	34	university	university	NOUN
esutjss-262	126	35	undergraduates	undergraduate	VERB
esutjss-262	126	36	the	the	DET
esutjss-262	126	37	findings	finding	NOUN
esutjss-262	126	38	indicate	indicate	VERB
esutjss-262	126	39	that	that	SCONJ
esutjss-262	126	40	the	the	DET
esutjss-262	126	41	undergraduates	undergraduate	NOUN
esutjss-262	126	42	of	of	ADP
esutjss-262	126	43	caritas	caritas	PROPN
esutjss-262	126	44	university	university	PROPN
esutjss-262	126	45	are	be	AUX
esutjss-262	126	46	highly	highly	ADV
esutjss-262	126	47	aware	aware	ADJ
esutjss-262	126	48	of	of	ADP
esutjss-262	126	49	the	the	DET
esutjss-262	126	50	social	social	ADJ
esutjss-262	126	51	media	medium	NOUN
esutjss-262	126	52	advertisements	advertisement	NOUN
esutjss-262	126	53	for	for	ADP
esutjss-262	126	54	viva	viva	NOUN
esutjss-262	126	55	plus	plus	CCONJ
esutjss-262	126	56	detergent	detergent	NOUN
esutjss-262	126	57	.	.	PUNCT
esutjss-262	127	1	it	it	PRON
esutjss-262	127	2	was	be	AUX
esutjss-262	127	3	revealed	reveal	VERB
esutjss-262	127	4	that	that	SCONJ
esutjss-262	127	5	all	all	DET
esutjss-262	127	6	respondents	respondent	NOUN
esutjss-262	127	7	are	be	AUX
esutjss-262	127	8	familiar	familiar	ADJ
esutjss-262	127	9	with	with	ADP
esutjss-262	127	10	these	these	DET
esutjss-262	127	11	advertisements	advertisement	NOUN
esutjss-262	127	12	and	and	CCONJ
esutjss-262	127	13	regularly	regularly	ADV
esutjss-262	127	14	encounter	encounter	VERB
esutjss-262	127	15	them	they	PRON
esutjss-262	127	16	on	on	ADP
esutjss-262	127	17	social	social	ADJ
esutjss-262	127	18	media	medium	NOUN
esutjss-262	127	19	platforms	platform	NOUN
esutjss-262	127	20	,	,	PUNCT
esutjss-262	127	21	as	as	SCONJ
esutjss-262	127	22	most	most	ADJ
esutjss-262	127	23	students	student	NOUN
esutjss-262	127	24	use	use	VERB
esutjss-262	127	25	social	social	ADJ
esutjss-262	127	26	media	medium	NOUN
esutjss-262	127	27	daily	daily	ADV
esutjss-262	127	28	.	.	PUNCT
esutjss-262	128	1	this	this	PRON
esutjss-262	128	2	suggests	suggest	VERB
esutjss-262	128	3	that	that	SCONJ
esutjss-262	128	4	social	social	ADJ
esutjss-262	128	5	media	medium	NOUN
esutjss-262	128	6	advertising	advertising	NOUN
esutjss-262	128	7	has	have	VERB
esutjss-262	128	8	a	a	DET
esutjss-262	128	9	strong	strong	ADJ
esutjss-262	128	10	presence	presence	NOUN
esutjss-262	128	11	among	among	ADP
esutjss-262	128	12	this	this	DET
esutjss-262	128	13	demographic	demographic	ADJ
esutjss-262	128	14	.	.	PUNCT
esutjss-262	129	1	research	research	NOUN
esutjss-262	129	2	question	question	NOUN
esutjss-262	129	3	two	two	NUM
esutjss-262	129	4	:	:	PUNCT
esutjss-262	129	5	effectiveness	effectiveness	NOUN
esutjss-262	129	6	of	of	ADP
esutjss-262	129	7	social	social	ADJ
esutjss-262	129	8	media	medium	NOUN
esutjss-262	129	9	platforms	platform	NOUN
esutjss-262	129	10	in	in	ADP
esutjss-262	129	11	the	the	DET
esutjss-262	129	12	advertisement	advertisement	NOUN
esutjss-262	129	13	of	of	ADP
esutjss-262	129	14	viva	viva	X
esutjss-262	129	15	plus	plus	CCONJ
esutjss-262	129	16	advertisement	advertisement	NOUN
esutjss-262	129	17	among	among	ADP
esutjss-262	129	18	caritas	caritas	PROPN
esutjss-262	129	19	university	university	NOUN
esutjss-262	129	20	undergraduates	undergraduate	VERB
esutjss-262	129	21	the	the	DET
esutjss-262	129	22	data	data	NOUN
esutjss-262	129	23	shows	show	VERB
esutjss-262	129	24	that	that	SCONJ
esutjss-262	129	25	social	social	ADJ
esutjss-262	129	26	media	medium	NOUN
esutjss-262	129	27	advertisements	advertisement	NOUN
esutjss-262	129	28	for	for	ADP
esutjss-262	129	29	viva	viva	X
esutjss-262	129	30	plus	plus	CCONJ
esutjss-262	129	31	detergent	detergent	NOUN
esutjss-262	129	32	are	be	AUX
esutjss-262	129	33	generally	generally	ADV
esutjss-262	129	34	effective	effective	ADJ
esutjss-262	129	35	in	in	ADP
esutjss-262	129	36	influencing	influence	VERB
esutjss-262	129	37	caritas	caritas	PROPN
esutjss-262	129	38	university	university	NOUN
esutjss-262	129	39	undergraduates	undergraduate	NOUN
esutjss-262	129	40	.	.	PUNCT
esutjss-262	130	1	these	these	DET
esutjss-262	130	2	advertisements	advertisement	NOUN
esutjss-262	130	3	provide	provide	VERB
esutjss-262	130	4	the	the	DET
esutjss-262	130	5	necessary	necessary	ADJ
esutjss-262	130	6	information	information	NOUN
esutjss-262	130	7	to	to	PART
esutjss-262	130	8	persuade	persuade	VERB
esutjss-262	130	9	them	they	PRON
esutjss-262	130	10	to	to	PART
esutjss-262	130	11	make	make	VERB
esutjss-262	130	12	a	a	DET
esutjss-262	130	13	purchase	purchase	NOUN
esutjss-262	130	14	indicating	indicate	VERB
esutjss-262	130	15	a	a	DET
esutjss-262	130	16	direct	direct	ADJ
esutjss-262	130	17	impact	impact	NOUN
esutjss-262	130	18	on	on	ADP
esutjss-262	130	19	their	their	PRON
esutjss-262	130	20	buying	buying	NOUN
esutjss-262	130	21	behaviour	behaviour	NOUN
esutjss-262	130	22	and	and	CCONJ
esutjss-262	130	23	that	that	SCONJ
esutjss-262	130	24	social	social	ADJ
esutjss-262	130	25	media	medium	NOUN
esutjss-262	130	26	platforms	platform	NOUN
esutjss-262	130	27	advertising	advertising	NOUN
esutjss-262	130	28	are	be	AUX
esutjss-262	130	29	effective	effective	ADJ
esutjss-262	130	30	in	in	ADP
esutjss-262	130	31	influencing	influence	VERB
esutjss-262	130	32	undergraduates	undergraduate	NOUN
esutjss-262	130	33	of	of	ADP
esutjss-262	130	34	caritas	caritas	PROPN
esutjss-262	130	35	university	university	PROPN
esutjss-262	130	36	for	for	ADP
esutjss-262	130	37	viva	viva	X
esutjss-262	130	38	plus	plus	CCONJ
esutjss-262	130	39	detergent	detergent	NOUN
esutjss-262	130	40	.	.	PUNCT
esutjss-262	131	1	research	research	NOUN
esutjss-262	131	2	question	question	NOUN
esutjss-262	131	3	three	three	NUM
esutjss-262	131	4	:	:	PUNCT
esutjss-262	131	5	factors	factor	NOUN
esutjss-262	131	6	that	that	PRON
esutjss-262	131	7	influence	influence	VERB
esutjss-262	131	8	the	the	DET
esutjss-262	131	9	patronage	patronage	NOUN
esutjss-262	131	10	of	of	ADP
esutjss-262	131	11	viva	viva	X
esutjss-262	131	12	plus	plus	CCONJ
esutjss-262	131	13	detergent	detergent	NOUN
esutjss-262	131	14	among	among	ADP
esutjss-262	131	15	caritas	caritas	PROPN
esutjss-262	131	16	university	university	NOUN
esutjss-262	131	17	undergraduates	undergraduate	VERB
esutjss-262	131	18	the	the	DET
esutjss-262	131	19	findings	finding	NOUN
esutjss-262	131	20	indicate	indicate	VERB
esutjss-262	131	21	that	that	SCONJ
esutjss-262	131	22	several	several	ADJ
esutjss-262	131	23	factors	factor	NOUN
esutjss-262	131	24	,	,	PUNCT
esutjss-262	131	25	aside	aside	ADV
esutjss-262	131	26	from	from	ADP
esutjss-262	131	27	social	social	ADJ
esutjss-262	131	28	media	medium	NOUN
esutjss-262	131	29	advertising	advertising	NOUN
esutjss-262	131	30	,	,	PUNCT
esutjss-262	131	31	influence	influence	VERB
esutjss-262	131	32	the	the	DET
esutjss-262	131	33	purchasing	purchase	VERB
esutjss-262	131	34	decisions	decision	NOUN
esutjss-262	131	35	of	of	ADP
esutjss-262	131	36	caritas	caritas	PROPN
esutjss-262	131	37	university	university	NOUN
esutjss-262	131	38	undergraduates	undergraduate	NOUN
esutjss-262	131	39	when	when	SCONJ
esutjss-262	131	40	it	it	PRON
esutjss-262	131	41	comes	come	VERB
esutjss-262	131	42	to	to	ADP
esutjss-262	131	43	viva	viva	NOUN
esutjss-262	131	44	plus	plus	CCONJ
esutjss-262	131	45	detergent	detergent	NOUN
esutjss-262	131	46	like	like	ADP
esutjss-262	131	47	quantity	quantity	NOUN
esutjss-262	131	48	,	,	PUNCT
esutjss-262	131	49	quality	quality	NOUN
esutjss-262	131	50	,	,	PUNCT
esutjss-262	131	51	availability	availability	NOUN
esutjss-262	131	52	,	,	PUNCT
esutjss-262	131	53	brand	brand	NOUN
esutjss-262	131	54	reputation	reputation	NOUN
esutjss-262	131	55	,	,	PUNCT
esutjss-262	131	56	packaging	packaging	NOUN
esutjss-262	131	57	and	and	CCONJ
esutjss-262	131	58	various	various	ADJ
esutjss-262	131	59	other	other	ADJ
esutjss-262	131	60	factors	factor	NOUN
esutjss-262	131	61	that	that	PRON
esutjss-262	131	62	contribute	contribute	VERB
esutjss-262	131	63	to	to	ADP
esutjss-262	131	64	the	the	DET
esutjss-262	131	65	decision	decision	NOUN
esutjss-262	131	66	-	-	PUNCT
esutjss-262	131	67	making	make	VERB
esutjss-262	131	68	process	process	NOUN
esutjss-262	131	69	of	of	ADP
esutjss-262	131	70	undergraduates	undergraduate	NOUN
esutjss-262	131	71	at	at	ADP
esutjss-262	131	72	caritas	caritas	PROPN
esutjss-262	131	73	university	university	PROPN
esutjss-262	131	74	.	.	PUNCT
esutjss-262	132	1	recommendations	recommendation	NOUN
esutjss-262	132	2	based	base	VERB
esutjss-262	132	3	on	on	ADP
esutjss-262	132	4	the	the	DET
esutjss-262	132	5	findings	finding	NOUN
esutjss-262	132	6	of	of	ADP
esutjss-262	132	7	this	this	DET
esutjss-262	132	8	study	study	NOUN
esutjss-262	132	9	,	,	PUNCT
esutjss-262	132	10	viva	viva	X
esutjss-262	132	11	plus	plus	CCONJ
esutjss-262	132	12	detergent	detergent	NOUN
esutjss-262	132	13	company	company	NOUN
esutjss-262	132	14	should	should	AUX
esutjss-262	132	15	leverage	leverage	VERB
esutjss-262	132	16	on	on	ADP
esutjss-262	132	17	the	the	DET
esutjss-262	132	18	daily	daily	ADJ
esutjss-262	132	19	social	social	ADJ
esutjss-262	132	20	media	medium	NOUN
esutjss-262	132	21	use	use	NOUN
esutjss-262	132	22	by	by	ADP
esutjss-262	132	23	undergraduates	undergraduate	NOUN
esutjss-262	132	24	of	of	ADP
esutjss-262	132	25	caritas	caritas	PROPN
esutjss-262	132	26	university	university	PROPN
esutjss-262	132	27	to	to	PART
esutjss-262	132	28	boost	boost	VERB
esutjss-262	132	29	more	more	ADJ
esutjss-262	132	30	awareness	awareness	NOUN
esutjss-262	132	31	since	since	SCONJ
esutjss-262	132	32	undergraduates	undergraduate	NOUN
esutjss-262	132	33	are	be	AUX
esutjss-262	132	34	highly	highly	ADV
esutjss-262	132	35	active	active	ADJ
esutjss-262	132	36	on	on	ADP
esutjss-262	132	37	social	social	ADJ
esutjss-262	132	38	media	medium	NOUN
esutjss-262	132	39	and	and	CCONJ
esutjss-262	132	40	are	be	AUX
esutjss-262	132	41	aware	aware	ADJ
esutjss-262	132	42	of	of	ADP
esutjss-262	132	43	viva	viva	X
esutjss-262	132	44	plus	plus	CCONJ
esutjss-262	132	45	due	due	ADP
esutjss-262	132	46	to	to	ADP
esutjss-262	132	47	advertising	advertising	NOUN
esutjss-262	132	48	,	,	PUNCT
esutjss-262	132	49	viva	viva	X
esutjss-262	132	50	plus	plus	CCONJ
esutjss-262	132	51	should	should	AUX
esutjss-262	132	52	continue	continue	VERB
esutjss-262	132	53	investing	invest	VERB
esutjss-262	132	54	in	in	ADP
esutjss-262	132	55	consistent	consistent	ADJ
esutjss-262	132	56	social	social	ADJ
esutjss-262	132	57	media	medium	NOUN
esutjss-262	132	58	presence	presence	NOUN
esutjss-262	132	59	by	by	ADP
esutjss-262	132	60	introducing	introduce	VERB
esutjss-262	132	61	engaging	engage	VERB
esutjss-262	132	62	content	content	NOUN
esutjss-262	132	63	such	such	ADJ
esutjss-262	132	64	as	as	ADP
esutjss-262	132	65	"	"	PUNCT
esutjss-262	132	66	did	do	AUX
esutjss-262	132	67	you	you	PRON
esutjss-262	132	68	know	know	VERB
esutjss-262	132	69	?	?	PUNCT
esutjss-262	132	70	"	"	PUNCT
esutjss-262	132	71	facts	fact	NOUN
esutjss-262	132	72	about	about	ADP
esutjss-262	132	73	the	the	DET
esutjss-262	132	74	product	product	NOUN
esutjss-262	132	75	,	,	PUNCT
esutjss-262	132	76	usage	usage	NOUN
esutjss-262	132	77	tips	tip	NOUN
esutjss-262	132	78	,	,	PUNCT
esutjss-262	132	79	or	or	CCONJ
esutjss-262	132	80	environmental	environmental	ADJ
esutjss-262	132	81	benefits	benefit	NOUN
esutjss-262	132	82	to	to	PART
esutjss-262	132	83	further	far	ADV
esutjss-262	132	84	solidify	solidify	VERB
esutjss-262	132	85	brand	brand	NOUN
esutjss-262	132	86	recall	recall	NOUN
esutjss-262	132	87	and	and	CCONJ
esutjss-262	132	88	also	also	ADV
esutjss-262	132	89	utilize	utilize	VERB
esutjss-262	132	90	social	social	ADJ
esutjss-262	132	91	media	medium	NOUN
esutjss-262	132	92	trends	trend	NOUN
esutjss-262	132	93	like	like	ADP
esutjss-262	132	94	hash	hash	NOUN
esutjss-262	132	95	tags	tag	NOUN
esutjss-262	132	96	,	,	PUNCT
esutjss-262	132	97	challenges	challenge	NOUN
esutjss-262	132	98	,	,	PUNCT
esutjss-262	132	99	or	or	CCONJ
esutjss-262	132	100	memes	meme	NOUN
esutjss-262	132	101	to	to	PART
esutjss-262	132	102	increase	increase	VERB
esutjss-262	132	103	product	product	NOUN
esutjss-262	132	104	visibility	visibility	NOUN
esutjss-262	132	105	,	,	PUNCT
esutjss-262	132	106	leveraging	leverage	VERB
esutjss-262	132	107	the	the	DET
esutjss-262	132	108	platforms	platform	NOUN
esutjss-262	132	109	where	where	SCONJ
esutjss-262	132	110	undergraduates	undergraduate	NOUN
esutjss-262	132	111	are	be	AUX
esutjss-262	132	112	most	most	ADV
esutjss-262	132	113	active	active	ADJ
esutjss-262	132	114	.	.	PUNCT
esutjss-262	133	1	the	the	DET
esutjss-262	133	2	findings	finding	NOUN
esutjss-262	133	3	show	show	VERB
esutjss-262	133	4	that	that	SCONJ
esutjss-262	133	5	social	social	ADJ
esutjss-262	133	6	media	medium	NOUN
esutjss-262	133	7	advertising	advertising	NOUN
esutjss-262	133	8	has	have	VERB
esutjss-262	133	9	a	a	DET
esutjss-262	133	10	strong	strong	ADJ
esutjss-262	133	11	influence	influence	NOUN
esutjss-262	133	12	on	on	ADP
esutjss-262	133	13	the	the	DET
esutjss-262	133	14	undergraduates	undergraduate	NOUN
esutjss-262	133	15	.	.	PUNCT
esutjss-262	134	1	viva	viva	PROPN
esutjss-262	135	1	plus	plus	CCONJ
esutjss-262	135	2	should	should	AUX
esutjss-262	135	3	focus	focus	VERB
esutjss-262	135	4	on	on	ADP
esutjss-262	135	5	content	content	NOUN
esutjss-262	135	6	that	that	PRON
esutjss-262	135	7	highlights	highlight	VERB
esutjss-262	135	8	positive	positive	ADJ
esutjss-262	135	9	brand	brand	NOUN
esutjss-262	135	10	attributes	attribute	VERB
esutjss-262	135	11	—	—	PUNCT
esutjss-262	135	12	such	such	ADJ
esutjss-262	135	13	as	as	ADP
esutjss-262	135	14	quality	quality	NOUN
esutjss-262	135	15	,	,	PUNCT
esutjss-262	135	16	112	112	NUM
esutjss-262	135	17	affordability	affordability	NOUN
esutjss-262	135	18	,	,	PUNCT
esutjss-262	135	19	and	and	CCONJ
esutjss-262	135	20	effectiveness	effectiveness	NOUN
esutjss-262	135	21	.	.	PUNCT
esutjss-262	136	1	they	they	PRON
esutjss-262	136	2	should	should	AUX
esutjss-262	136	3	also	also	ADV
esutjss-262	136	4	share	share	VERB
esutjss-262	136	5	customer	customer	NOUN
esutjss-262	136	6	testimonials	testimonial	NOUN
esutjss-262	136	7	,	,	PUNCT
esutjss-262	136	8	influencer	influencer	NOUN
esutjss-262	136	9	reviews	review	NOUN
esutjss-262	136	10	,	,	PUNCT
esutjss-262	136	11	or	or	CCONJ
esutjss-262	136	12	expert	expert	NOUN
esutjss-262	136	13	endorsements	endorsement	NOUN
esutjss-262	136	14	to	to	PART
esutjss-262	136	15	reinforce	reinforce	VERB
esutjss-262	136	16	a	a	DET
esutjss-262	136	17	more	more	ADV
esutjss-262	136	18	favorable	favorable	ADJ
esutjss-262	136	19	image	image	NOUN
esutjss-262	136	20	.	.	PUNCT
esutjss-262	137	1	since	since	SCONJ
esutjss-262	137	2	factors	factor	NOUN
esutjss-262	137	3	like	like	ADP
esutjss-262	137	4	quality	quality	NOUN
esutjss-262	137	5	,	,	PUNCT
esutjss-262	137	6	quantity	quantity	NOUN
esutjss-262	137	7	,	,	PUNCT
esutjss-262	137	8	availability	availability	NOUN
esutjss-262	137	9	,	,	PUNCT
esutjss-262	137	10	and	and	CCONJ
esutjss-262	137	11	brand	brand	NOUN
esutjss-262	137	12	reputation	reputation	NOUN
esutjss-262	137	13	also	also	ADV
esutjss-262	137	14	shape	shape	VERB
esutjss-262	137	15	purchasing	purchasing	NOUN
esutjss-262	137	16	decisions	decision	NOUN
esutjss-262	137	17	,	,	PUNCT
esutjss-262	137	18	the	the	DET
esutjss-262	137	19	advertising	advertising	NOUN
esutjss-262	137	20	strategy	strategy	NOUN
esutjss-262	137	21	should	should	AUX
esutjss-262	137	22	address	address	VERB
esutjss-262	137	23	these	these	PRON
esutjss-262	137	24	directly	directly	ADV
esutjss-262	137	25	.	.	PUNCT
esutjss-262	138	1	content	content	NOUN
esutjss-262	138	2	should	should	AUX
esutjss-262	138	3	spotlight	spotlight	VERB
esutjss-262	138	4	the	the	DET
esutjss-262	138	5	highquality	highquality	NOUN
esutjss-262	138	6	features	feature	NOUN
esutjss-262	138	7	of	of	ADP
esutjss-262	138	8	viva	viva	PROPN
esutjss-262	138	9	plus	plus	CCONJ
esutjss-262	138	10	,	,	PUNCT
esutjss-262	138	11	like	like	ADP
esutjss-262	138	12	stain	stain	NOUN
esutjss-262	138	13	removal	removal	NOUN
esutjss-262	138	14	capability	capability	NOUN
esutjss-262	138	15	,	,	PUNCT
esutjss-262	138	16	or	or	CCONJ
esutjss-262	138	17	any	any	DET
esutjss-262	138	18	unique	unique	ADJ
esutjss-262	138	19	formulas	formula	NOUN
esutjss-262	138	20	that	that	PRON
esutjss-262	138	21	stand	stand	VERB
esutjss-262	138	22	out	out	ADP
esutjss-262	138	23	.	.	PUNCT
esutjss-262	139	1	they	they	PRON
esutjss-262	139	2	should	should	AUX
esutjss-262	139	3	also	also	ADV
esutjss-262	139	4	highlight	highlight	VERB
esutjss-262	139	5	special	special	ADJ
esutjss-262	139	6	offers	offer	NOUN
esutjss-262	139	7	,	,	PUNCT
esutjss-262	139	8	bulk	bulk	ADJ
esutjss-262	139	9	purchases	purchase	NOUN
esutjss-262	139	10	,	,	PUNCT
esutjss-262	139	11	or	or	CCONJ
esutjss-262	139	12	student	student	NOUN
esutjss-262	139	13	discounts	discount	NOUN
esutjss-262	139	14	to	to	PART
esutjss-262	139	15	appeal	appeal	VERB
esutjss-262	139	16	to	to	ADP
esutjss-262	139	17	budgetconscious	budgetconscious	ADJ
esutjss-262	139	18	undergraduates	undergraduate	NOUN
esutjss-262	139	19	and	and	CCONJ
esutjss-262	139	20	always	always	ADV
esutjss-262	139	21	ensure	ensure	VERB
esutjss-262	139	22	their	their	PRON
esutjss-262	139	23	product	product	NOUN
esutjss-262	139	24	is	be	AUX
esutjss-262	139	25	widely	widely	ADV
esutjss-262	139	26	available	available	ADJ
esutjss-262	139	27	in	in	ADP
esutjss-262	139	28	local	local	ADJ
esutjss-262	139	29	shops	shop	NOUN
esutjss-262	139	30	or	or	CCONJ
esutjss-262	139	31	online	online	ADJ
esutjss-262	139	32	platforms	platform	NOUN
esutjss-262	139	33	accessible	accessible	ADJ
esutjss-262	139	34	to	to	ADP
esutjss-262	139	35	undergraduates	undergraduate	NOUN
esutjss-262	139	36	,	,	PUNCT
esutjss-262	139	37	and	and	CCONJ
esutjss-262	139	38	include	include	VERB
esutjss-262	139	39	this	this	DET
esutjss-262	139	40	information	information	NOUN
esutjss-262	139	41	in	in	ADP
esutjss-262	139	42	social	social	ADJ
esutjss-262	139	43	media	medium	NOUN
esutjss-262	139	44	posts	post	NOUN
esutjss-262	139	45	.	.	PUNCT
esutjss-262	140	1	social	social	ADJ
esutjss-262	140	2	media	medium	NOUN
esutjss-262	140	3	is	be	AUX
esutjss-262	140	4	effective	effective	ADJ
esutjss-262	140	5	in	in	ADP
esutjss-262	140	6	influencing	influence	VERB
esutjss-262	140	7	purchasing	purchasing	NOUN
esutjss-262	140	8	decisions	decision	NOUN
esutjss-262	140	9	from	from	ADP
esutjss-262	140	10	the	the	DET
esutjss-262	140	11	findings	finding	NOUN
esutjss-262	140	12	.	.	PUNCT
esutjss-262	141	1	so	so	ADV
esutjss-262	141	2	it	it	PRON
esutjss-262	141	3	's	be	AUX
esutjss-262	141	4	important	important	ADJ
esutjss-262	141	5	to	to	PART
esutjss-262	141	6	tailor	tailor	VERB
esutjss-262	141	7	the	the	DET
esutjss-262	141	8	contents	content	NOUN
esutjss-262	141	9	to	to	ADP
esutjss-262	141	10	the	the	DET
esutjss-262	141	11	specific	specific	ADJ
esutjss-262	141	12	strengths	strength	NOUN
esutjss-262	141	13	of	of	ADP
esutjss-262	141	14	each	each	DET
esutjss-262	141	15	platform	platform	NOUN
esutjss-262	141	16	.	.	PUNCT
esutjss-262	142	1	for	for	ADP
esutjss-262	142	2	example	example	NOUN
esutjss-262	142	3	:	:	PUNCT
esutjss-262	142	4	use	use	VERB
esutjss-262	142	5	instagram	instagram	NOUN
esutjss-262	142	6	and	and	CCONJ
esutjss-262	142	7	tiktok	tiktok	NOUN
esutjss-262	142	8	for	for	ADP
esutjss-262	142	9	visual	visual	ADJ
esutjss-262	142	10	,	,	PUNCT
esutjss-262	142	11	quick	quick	ADJ
esutjss-262	142	12	consumption	consumption	NOUN
esutjss-262	142	13	content	content	NOUN
esutjss-262	142	14	like	like	ADP
esutjss-262	142	15	short	short	ADJ
esutjss-262	142	16	how	how	SCONJ
esutjss-262	142	17	-	-	PUNCT
esutjss-262	142	18	to	to	ADP
esutjss-262	142	19	videos	video	NOUN
esutjss-262	142	20	or	or	CCONJ
esutjss-262	142	21	influencer	influencer	NOUN
esutjss-262	142	22	collaborations	collaboration	NOUN
esutjss-262	142	23	.	.	PUNCT
esutjss-262	143	1	and	and	CCONJ
esutjss-262	143	2	use	use	VERB
esutjss-262	143	3	platforms	platform	NOUN
esutjss-262	143	4	like	like	ADP
esutjss-262	143	5	facebook	facebook	NOUN
esutjss-262	143	6	for	for	ADP
esutjss-262	143	7	more	more	ADV
esutjss-262	143	8	detailed	detailed	ADJ
esutjss-262	143	9	posts	post	NOUN
esutjss-262	143	10	or	or	CCONJ
esutjss-262	143	11	events	event	NOUN
esutjss-262	143	12	that	that	PRON
esutjss-262	143	13	involve	involve	VERB
esutjss-262	143	14	educational	educational	ADJ
esutjss-262	143	15	content	content	NOUN
esutjss-262	143	16	,	,	PUNCT
esutjss-262	143	17	discounts	discount	NOUN
esutjss-262	143	18	,	,	PUNCT
esutjss-262	143	19	or	or	CCONJ
esutjss-262	143	20	giveaways	giveaway	NOUN
esutjss-262	143	21	.	.	PUNCT
esutjss-262	144	1	they	they	PRON
esutjss-262	144	2	should	should	AUX
esutjss-262	144	3	create	create	VERB
esutjss-262	144	4	campaigns	campaign	NOUN
esutjss-262	144	5	that	that	PRON
esutjss-262	144	6	encourage	encourage	VERB
esutjss-262	144	7	undergraduates	undergraduate	NOUN
esutjss-262	144	8	to	to	PART
esutjss-262	144	9	engage	engage	VERB
esutjss-262	144	10	with	with	ADP
esutjss-262	144	11	the	the	DET
esutjss-262	144	12	brand	brand	NOUN
esutjss-262	144	13	actively	actively	ADV
esutjss-262	144	14	.	.	PUNCT
esutjss-262	145	1	for	for	ADP
esutjss-262	145	2	example	example	NOUN
esutjss-262	145	3	,	,	PUNCT
esutjss-262	145	4	photo	photo	NOUN
esutjss-262	145	5	or	or	CCONJ
esutjss-262	145	6	video	video	NOUN
esutjss-262	145	7	contests	contest	NOUN
esutjss-262	145	8	where	where	SCONJ
esutjss-262	145	9	undergraduates	undergraduate	NOUN
esutjss-262	145	10	demonstrate	demonstrate	VERB
esutjss-262	145	11	how	how	SCONJ
esutjss-262	145	12	they	they	PRON
esutjss-262	145	13	use	use	VERB
esutjss-262	145	14	viva	viva	X
esutjss-262	145	15	plus	plus	CCONJ
esutjss-262	145	16	can	can	AUX
esutjss-262	145	17	increase	increase	VERB
esutjss-262	145	18	interaction	interaction	NOUN
esutjss-262	145	19	.	.	PUNCT
esutjss-262	146	1	they	they	PRON
esutjss-262	146	2	can	can	AUX
esutjss-262	146	3	also	also	ADV
esutjss-262	146	4	incorporate	incorporate	VERB
esutjss-262	146	5	incentives	incentive	NOUN
esutjss-262	146	6	like	like	ADP
esutjss-262	146	7	giveaways	giveaway	NOUN
esutjss-262	146	8	,	,	PUNCT
esutjss-262	146	9	loyalty	loyalty	NOUN
esutjss-262	146	10	rewards	reward	NOUN
esutjss-262	146	11	,	,	PUNCT
esutjss-262	146	12	or	or	CCONJ
esutjss-262	146	13	branded	brand	VERB
esutjss-262	146	14	merchandise	merchandise	NOUN
esutjss-262	146	15	for	for	ADP
esutjss-262	146	16	undergraduates	undergraduate	NOUN
esutjss-262	146	17	who	who	PRON
esutjss-262	146	18	consistently	consistently	ADV
esutjss-262	146	19	engage	engage	VERB
esutjss-262	146	20	with	with	ADP
esutjss-262	146	21	online	online	ADJ
esutjss-262	146	22	campaigns	campaign	NOUN
esutjss-262	146	23	references	reference	NOUN
esutjss-262	146	24	adebisi	adebisi	VERB
esutjss-262	146	25	,	,	PUNCT
esutjss-262	146	26	a.	a.	NOUN
esutjss-262	146	27	,	,	PUNCT
esutjss-262	146	28	&	&	CCONJ
esutjss-262	146	29	okeke	okeke	ADJ
esutjss-262	146	30	,	,	PUNCT
esutjss-262	146	31	c.	c.	PROPN
esutjss-262	146	32	(	(	PUNCT
esutjss-262	146	33	2020	2020	NUM
esutjss-262	146	34	)	)	PUNCT
esutjss-262	146	35	.	.	PUNCT
esutjss-262	147	1	strategic	strategic	ADJ
esutjss-262	147	2	advertising	advertising	NOUN
esutjss-262	147	3	in	in	ADP
esutjss-262	147	4	competitive	competitive	ADJ
esutjss-262	147	5	markets	market	NOUN
esutjss-262	147	6	:	:	PUNCT
esutjss-262	147	7	a	a	DET
esutjss-262	147	8	study	study	NOUN
esutjss-262	147	9	of	of	ADP
esutjss-262	147	10	the	the	DET
esutjss-262	147	11	nigerian	nigerian	ADJ
esutjss-262	147	12	detergent	detergent	NOUN
esutjss-262	147	13	industry	industry	NOUN
esutjss-262	147	14	.	.	PUNCT
esutjss-262	148	1	lagos	lago	NOUN
esutjss-262	148	2	:	:	PUNCT
esutjss-262	148	3	media	medium	NOUN
esutjss-262	148	4	and	and	CCONJ
esutjss-262	148	5	communication	communication	NOUN
esutjss-262	148	6	press	press	NOUN
esutjss-262	148	7	.	.	PUNCT
esutjss-262	149	1	ashley	ashley	PROPN
esutjss-262	149	2	,	,	PUNCT
esutjss-262	149	3	c.	c.	PROPN
esutjss-262	149	4	,	,	PUNCT
esutjss-262	149	5	&	&	CCONJ
esutjss-262	149	6	tuten	tuten	VERB
esutjss-262	149	7	,	,	PUNCT
esutjss-262	149	8	t.	t.	PROPN
esutjss-262	149	9	(	(	PUNCT
esutjss-262	149	10	2015	2015	NUM
esutjss-262	149	11	)	)	PUNCT
esutjss-262	149	12	.	.	PUNCT
esutjss-262	150	1	creative	creative	ADJ
esutjss-262	150	2	strategies	strategy	NOUN
esutjss-262	150	3	in	in	ADP
esutjss-262	150	4	social	social	ADJ
esutjss-262	150	5	media	medium	NOUN
esutjss-262	150	6	marketing	marketing	NOUN
esutjss-262	150	7	:	:	PUNCT
esutjss-262	150	8	an	an	DET
esutjss-262	150	9	exploratory	exploratory	ADJ
esutjss-262	150	10	study	study	NOUN
esutjss-262	150	11	of	of	ADP
esutjss-262	150	12	branded	brand	VERB
esutjss-262	150	13	social	social	ADJ
esutjss-262	150	14	content	content	NOUN
esutjss-262	150	15	and	and	CCONJ
esutjss-262	150	16	consumer	consumer	NOUN
esutjss-262	150	17	engagement	engagement	NOUN
esutjss-262	150	18	.	.	PUNCT
esutjss-262	151	1	psychology	psychology	NOUN
esutjss-262	151	2	&	&	CCONJ
esutjss-262	151	3	marketing	marketing	PROPN
esutjss-262	151	4	,	,	PUNCT
esutjss-262	151	5	32(1	32(1	NUM
esutjss-262	151	6	)	)	PUNCT
esutjss-262	151	7	,	,	PUNCT
esutjss-262	151	8	15	15	NUM
esutjss-262	151	9	-	-	SYM
esutjss-262	151	10	27	27	NUM
esutjss-262	151	11	.	.	PUNCT
esutjss-262	151	12	batra	batra	PROPN
esutjss-262	151	13	,	,	PUNCT
esutjss-262	151	14	r.	r.	PROPN
esutjss-262	151	15	,	,	PUNCT
esutjss-262	151	16	&	&	CCONJ
esutjss-262	151	17	keller	keller	PROPN
esutjss-262	151	18	,	,	PUNCT
esutjss-262	151	19	k.	k.	PROPN
esutjss-262	151	20	l.	l.	PROPN
esutjss-262	151	21	(	(	PUNCT
esutjss-262	151	22	2016	2016	NUM
esutjss-262	151	23	)	)	PUNCT
esutjss-262	151	24	.	.	PUNCT
esutjss-262	152	1	integrating	integrate	VERB
esutjss-262	152	2	marketing	marketing	NOUN
esutjss-262	152	3	communications	communication	NOUN
esutjss-262	152	4	:	:	PUNCT
esutjss-262	152	5	new	new	ADJ
esutjss-262	152	6	findings	finding	NOUN
esutjss-262	152	7	,	,	PUNCT
esutjss-262	152	8	new	new	ADJ
esutjss-262	152	9	lessons	lesson	NOUN
esutjss-262	152	10	,	,	PUNCT
esutjss-262	152	11	and	and	CCONJ
esutjss-262	152	12	new	new	ADJ
esutjss-262	152	13	ideas	idea	NOUN
esutjss-262	152	14	.	.	PUNCT
esutjss-262	153	1	journal	journal	NOUN
esutjss-262	153	2	of	of	ADP
esutjss-262	153	3	marketing	marketing	NOUN
esutjss-262	153	4	,	,	PUNCT
esutjss-262	153	5	80(6	80(6	NOUN
esutjss-262	153	6	)	)	PUNCT
esutjss-262	153	7	,	,	PUNCT
esutjss-262	153	8	122	122	NUM
esutjss-262	153	9	-	-	SYM
esutjss-262	153	10	145	145	NUM
esutjss-262	153	11	.	.	PUNCT
esutjss-262	154	1	brech	brech	PROPN
esutjss-262	154	2	,	,	PUNCT
esutjss-262	154	3	f.	f.	PROPN
esutjss-262	154	4	m.	m.	PROPN
esutjss-262	154	5	,	,	PUNCT
esutjss-262	154	6	messer	messer	PROPN
esutjss-262	154	7	,	,	PUNCT
esutjss-262	154	8	u.	u.	PROPN
esutjss-262	154	9	,	,	PUNCT
esutjss-262	154	10	vander	vander	PROPN
esutjss-262	154	11	schee	schee	PROPN
esutjss-262	154	12	,	,	PUNCT
esutjss-262	154	13	b.	b.	PROPN
esutjss-262	154	14	a.	a.	PROPN
esutjss-262	154	15	,	,	PUNCT
esutjss-262	154	16	rauschnabel	rauschnabel	NOUN
esutjss-262	154	17	,	,	PUNCT
esutjss-262	154	18	p.	p.	NOUN
esutjss-262	154	19	a.	a.	NOUN
esutjss-262	154	20	,	,	PUNCT
esutjss-262	154	21	&	&	CCONJ
esutjss-262	154	22	ivens	ivens	PROPN
esutjss-262	154	23	,	,	PUNCT
esutjss-262	154	24	b.	b.	PROPN
esutjss-262	154	25	s.	s.	PROPN
esutjss-262	154	26	(	(	PUNCT
esutjss-262	154	27	2017	2017	NUM
esutjss-262	154	28	)	)	PUNCT
esutjss-262	154	29	.	.	PUNCT
esutjss-262	155	1	engaging	engage	VERB
esutjss-262	155	2	fans	fan	NOUN
esutjss-262	155	3	and	and	CCONJ
esutjss-262	155	4	the	the	DET
esutjss-262	155	5	community	community	NOUN
esutjss-262	155	6	in	in	ADP
esutjss-262	155	7	social	social	ADJ
esutjss-262	155	8	media	medium	NOUN
esutjss-262	155	9	:	:	PUNCT
esutjss-262	155	10	interaction	interaction	NOUN
esutjss-262	155	11	with	with	ADP
esutjss-262	155	12	institutions	institution	NOUN
esutjss-262	155	13	of	of	ADP
esutjss-262	155	14	higher	high	ADJ
esutjss-262	155	15	education	education	NOUN
esutjss-262	155	16	on	on	ADP
esutjss-262	155	17	facebook	facebook	PROPN
esutjss-262	155	18	.	.	PUNCT
esutjss-262	156	1	journal	journal	PROPN
esutjss-262	156	2	of	of	ADP
esutjss-262	156	3	marketing	marketing	NOUN
esutjss-262	156	4	for	for	ADP
esutjss-262	156	5	higher	high	ADJ
esutjss-262	156	6	education	education	NOUN
esutjss-262	156	7	,	,	PUNCT
esutjss-262	156	8	27(1	27(1	NUM
esutjss-262	156	9	)	)	PUNCT
esutjss-262	156	10	,	,	PUNCT
esutjss-262	156	11	112	112	NUM
esutjss-262	156	12	-	-	SYM
esutjss-262	156	13	130	130	NUM
esutjss-262	156	14	.	.	PUNCT
esutjss-262	157	1	cialdini	cialdini	PROPN
esutjss-262	157	2	,	,	PUNCT
esutjss-262	157	3	r.	r.	PROPN
esutjss-262	157	4	b.	b.	PROPN
esutjss-262	157	5	(	(	PUNCT
esutjss-262	157	6	2007	2007	NUM
esutjss-262	157	7	)	)	PUNCT
esutjss-262	157	8	.	.	PUNCT
esutjss-262	158	1	influence	influence	NOUN
esutjss-262	158	2	:	:	PUNCT
esutjss-262	158	3	the	the	DET
esutjss-262	158	4	psychology	psychology	NOUN
esutjss-262	158	5	of	of	ADP
esutjss-262	158	6	persuasion	persuasion	NOUN
esutjss-262	158	7	.	.	PUNCT
esutjss-262	159	1	new	new	PROPN
esutjss-262	159	2	york	york	PROPN
esutjss-262	159	3	:	:	PUNCT
esutjss-262	159	4	harper	harper	NOUN
esutjss-262	159	5	business	business	PROPN
esutjss-262	159	6	.	.	PUNCT
esutjss-262	160	1	constantinides	constantinide	VERB
esutjss-262	160	2	,	,	PUNCT
esutjss-262	160	3	e.	e.	PROPN
esutjss-262	160	4	(	(	PUNCT
esutjss-262	160	5	2004	2004	NUM
esutjss-262	160	6	)	)	PUNCT
esutjss-262	160	7	.	.	PUNCT
esutjss-262	161	1	influencing	influence	VERB
esutjss-262	161	2	the	the	DET
esutjss-262	161	3	online	online	ADJ
esutjss-262	161	4	consumer	consumer	NOUN
esutjss-262	161	5	's	's	PART
esutjss-262	161	6	behavior	behavior	NOUN
esutjss-262	161	7	:	:	PUNCT
esutjss-262	161	8	the	the	DET
esutjss-262	161	9	web	web	NOUN
esutjss-262	161	10	experience	experience	NOUN
esutjss-262	161	11	.	.	PUNCT
esutjss-262	162	1	internet	internet	NOUN
esutjss-262	162	2	research	research	NOUN
esutjss-262	162	3	,	,	PUNCT
esutjss-262	162	4	14(2	14(2	NUM
esutjss-262	162	5	)	)	PUNCT
esutjss-262	162	6	,	,	PUNCT
esutjss-262	162	7	111	111	NUM
esutjss-262	162	8	-	-	SYM
esutjss-262	162	9	126	126	NUM
esutjss-262	162	10	.	.	PUNCT
esutjss-262	163	1	dahlen	dahlen	PROPN
esutjss-262	163	2	,	,	PUNCT
esutjss-262	163	3	m.	m.	NOUN
esutjss-262	163	4	,	,	PUNCT
esutjss-262	163	5	lange	lange	PROPN
esutjss-262	163	6	,	,	PUNCT
esutjss-262	163	7	f.	f.	PROPN
esutjss-262	163	8	,	,	PUNCT
esutjss-262	163	9	&	&	CCONJ
esutjss-262	163	10	smith	smith	PROPN
esutjss-262	163	11	,	,	PUNCT
esutjss-262	163	12	t.	t.	PROPN
esutjss-262	163	13	(	(	PUNCT
esutjss-262	163	14	2010	2010	NUM
esutjss-262	163	15	)	)	PUNCT
esutjss-262	163	16	.	.	PUNCT
esutjss-262	164	1	marketing	marketing	NOUN
esutjss-262	164	2	communications	communication	NOUN
esutjss-262	164	3	:	:	PUNCT
esutjss-262	164	4	a	a	DET
esutjss-262	164	5	brand	brand	NOUN
esutjss-262	164	6	narrative	narrative	NOUN
esutjss-262	164	7	approach	approach	NOUN
esutjss-262	164	8	.	.	PUNCT
esutjss-262	165	1	john	john	PROPN
esutjss-262	165	2	wiley	wiley	PROPN
esutjss-262	165	3	&	&	CCONJ
esutjss-262	165	4	sons	son	NOUN
esutjss-262	165	5	.	.	PUNCT
esutjss-262	166	1	duffett	duffett	PROPN
esutjss-262	166	2	,	,	PUNCT
esutjss-262	166	3	r.	r.	PROPN
esutjss-262	166	4	g.	g.	PROPN
esutjss-262	166	5	(	(	PUNCT
esutjss-262	166	6	2017	2017	NUM
esutjss-262	166	7	)	)	PUNCT
esutjss-262	166	8	.	.	PUNCT
esutjss-262	167	1	influence	influence	NOUN
esutjss-262	167	2	of	of	ADP
esutjss-262	167	3	social	social	ADJ
esutjss-262	167	4	media	medium	NOUN
esutjss-262	167	5	marketing	marketing	NOUN
esutjss-262	167	6	communications	communication	NOUN
esutjss-262	167	7	on	on	ADP
esutjss-262	167	8	young	young	ADJ
esutjss-262	167	9	consumers	consumer	NOUN
esutjss-262	167	10	’	’	PART
esutjss-262	167	11	attitudes	attitude	NOUN
esutjss-262	167	12	.	.	PUNCT
esutjss-262	168	1	journal	journal	NOUN
esutjss-262	168	2	of	of	ADP
esutjss-262	168	3	social	social	ADJ
esutjss-262	168	4	media	medium	NOUN
esutjss-262	168	5	in	in	ADP
esutjss-262	168	6	society	society	NOUN
esutjss-262	168	7	,	,	PUNCT
esutjss-262	168	8	6(1	6(1	NUM
esutjss-262	168	9	)	)	PUNCT
esutjss-262	168	10	,	,	PUNCT
esutjss-262	168	11	24	24	NUM
esutjss-262	168	12	-	-	SYM
esutjss-262	168	13	46	46	NUM
esutjss-262	168	14	.	.	NOUN
esutjss-262	168	15	113	113	NUM
esutjss-262	168	16	erkan	erkan	PROPN
esutjss-262	168	17	,	,	PUNCT
esutjss-262	168	18	i.	i.	PROPN
esutjss-262	168	19	,	,	PUNCT
esutjss-262	168	20	&	&	CCONJ
esutjss-262	168	21	evans	evans	PROPN
esutjss-262	168	22	,	,	PUNCT
esutjss-262	168	23	c.	c.	PROPN
esutjss-262	168	24	(	(	PUNCT
esutjss-262	168	25	2016	2016	NUM
esutjss-262	168	26	)	)	PUNCT
esutjss-262	168	27	.	.	PUNCT
esutjss-262	169	1	the	the	DET
esutjss-262	169	2	influence	influence	NOUN
esutjss-262	169	3	of	of	ADP
esutjss-262	169	4	wom	wom	NOUN
esutjss-262	169	5	in	in	ADP
esutjss-262	169	6	social	social	ADJ
esutjss-262	169	7	media	medium	NOUN
esutjss-262	169	8	on	on	ADP
esutjss-262	169	9	consumers	consumer	NOUN
esutjss-262	169	10	’	'	PUNCT
esutjss-262	169	11	purchase	purchase	NOUN
esutjss-262	169	12	intentions	intention	NOUN
esutjss-262	169	13	:	:	PUNCT
esutjss-262	169	14	an	an	DET
esutjss-262	169	15	extended	extended	ADJ
esutjss-262	169	16	approach	approach	NOUN
esutjss-262	169	17	to	to	ADP
esutjss-262	169	18	information	information	NOUN
esutjss-262	169	19	adoption	adoption	NOUN
esutjss-262	169	20	.	.	PUNCT
esutjss-262	170	1	computers	computer	NOUN
esutjss-262	170	2	in	in	ADP
esutjss-262	170	3	human	human	ADJ
esutjss-262	170	4	behavior	behavior	NOUN
esutjss-262	170	5	,	,	PUNCT
esutjss-262	170	6	61	61	NUM
esutjss-262	170	7	,	,	PUNCT
esutjss-262	170	8	47	47	NUM
esutjss-262	170	9	-	-	SYM
esutjss-262	170	10	55	55	NUM
esutjss-262	170	11	.	.	PUNCT
esutjss-262	171	1	ezeoke	ezeoke	PROPN
esutjss-262	171	2	,	,	PUNCT
esutjss-262	171	3	g.g	g.g	PROPN
esutjss-262	171	4	.	.	PROPN
esutjss-262	171	5	(	(	PUNCT
esutjss-262	171	6	2021	2021	NUM
esutjss-262	171	7	)	)	PUNCT
esutjss-262	171	8	.	.	PUNCT
esutjss-262	172	1	consumer	consumer	NOUN
esutjss-262	172	2	behavior	behavior	NOUN
esutjss-262	172	3	in	in	ADP
esutjss-262	172	4	the	the	DET
esutjss-262	172	5	age	age	NOUN
esutjss-262	172	6	of	of	ADP
esutjss-262	172	7	social	social	ADJ
esutjss-262	172	8	media	medium	NOUN
esutjss-262	172	9	:	:	PUNCT
esutjss-262	172	10	trends	trend	NOUN
esutjss-262	172	11	and	and	CCONJ
esutjss-262	172	12	challenges	challenge	NOUN
esutjss-262	172	13	.	.	PUNCT
esutjss-262	173	1	enugu	enugu	PROPN
esutjss-262	173	2	:	:	PUNCT
esutjss-262	173	3	ezeoke	ezeoke	PROPN
esutjss-262	173	4	publishing	publishing	PROPN
esutjss-262	173	5	house	house	PROPN
esutjss-262	173	6	.	.	PUNCT
esutjss-262	174	1	ferguson	ferguson	PROPN
esutjss-262	174	2	,	,	PUNCT
esutjss-262	174	3	j.	j.	PROPN
esutjss-262	174	4	l.	l.	PROPN
esutjss-262	174	5	,	,	PUNCT
esutjss-262	174	6	paulin	paulin	PROPN
esutjss-262	174	7	,	,	PUNCT
esutjss-262	174	8	m.	m.	NOUN
esutjss-262	174	9	,	,	PUNCT
esutjss-262	174	10	&	&	CCONJ
esutjss-262	174	11	bergeron	bergeron	PROPN
esutjss-262	174	12	,	,	PUNCT
esutjss-262	174	13	j.	j.	PROPN
esutjss-262	174	14	(	(	PUNCT
esutjss-262	174	15	2021	2021	NUM
esutjss-262	174	16	)	)	PUNCT
esutjss-262	174	17	.	.	PUNCT
esutjss-262	175	1	examining	examine	VERB
esutjss-262	175	2	the	the	DET
esutjss-262	175	3	role	role	NOUN
esutjss-262	175	4	of	of	ADP
esutjss-262	175	5	price	price	NOUN
esutjss-262	175	6	sensitivity	sensitivity	NOUN
esutjss-262	175	7	and	and	CCONJ
esutjss-262	175	8	budget	budget	NOUN
esutjss-262	175	9	constraints	constraint	NOUN
esutjss-262	175	10	in	in	ADP
esutjss-262	175	11	consumer	consumer	NOUN
esutjss-262	175	12	decision	decision	NOUN
esutjss-262	175	13	-	-	PUNCT
esutjss-262	175	14	making	making	NOUN
esutjss-262	175	15	.	.	PUNCT
esutjss-262	176	1	journal	journal	NOUN
esutjss-262	176	2	of	of	ADP
esutjss-262	176	3	consumer	consumer	NOUN
esutjss-262	176	4	marketing	marketing	NOUN
esutjss-262	176	5	,	,	PUNCT
esutjss-262	176	6	38(3	38(3	NUM
esutjss-262	176	7	)	)	PUNCT
esutjss-262	176	8	,	,	PUNCT
esutjss-262	176	9	250	250	NUM
esutjss-262	176	10	261	261	NUM
esutjss-262	176	11	.	.	PUNCT
esutjss-262	177	1	jacoby	jacoby	PROPN
esutjss-262	177	2	,	,	PUNCT
esutjss-262	177	3	j.	j.	PROPN
esutjss-262	177	4	,	,	PUNCT
esutjss-262	177	5	&	&	CCONJ
esutjss-262	177	6	chestnut	chestnut	PROPN
esutjss-262	177	7	,	,	PUNCT
esutjss-262	177	8	r.	r.	PROPN
esutjss-262	177	9	w.	w.	PROPN
esutjss-262	177	10	(	(	PUNCT
esutjss-262	177	11	1978	1978	NUM
esutjss-262	177	12	)	)	PUNCT
esutjss-262	177	13	.	.	PUNCT
esutjss-262	178	1	brand	brand	NOUN
esutjss-262	178	2	loyalty	loyalty	PROPN
esutjss-262	178	3	:	:	PUNCT
esutjss-262	178	4	measurement	measurement	NOUN
esutjss-262	178	5	and	and	CCONJ
esutjss-262	178	6	management	management	NOUN
esutjss-262	178	7	.	.	PUNCT
esutjss-262	179	1	new	new	PROPN
esutjss-262	179	2	york	york	PROPN
esutjss-262	179	3	:	:	PUNCT
esutjss-262	179	4	wiley	wiley	PROPN
esutjss-262	179	5	.	.	PUNCT
esutjss-262	180	1	kaplan	kaplan	PROPN
esutjss-262	180	2	,	,	PUNCT
esutjss-262	180	3	a.	a.	NOUN
esutjss-262	180	4	m.	m.	NOUN
esutjss-262	180	5	,	,	PUNCT
esutjss-262	180	6	&	&	CCONJ
esutjss-262	180	7	haenlein	haenlein	ADV
esutjss-262	180	8	,	,	PUNCT
esutjss-262	180	9	m.	m.	NOUN
esutjss-262	180	10	(	(	PUNCT
esutjss-262	180	11	2010	2010	NUM
esutjss-262	180	12	)	)	PUNCT
esutjss-262	180	13	.	.	PUNCT
esutjss-262	181	1	users	user	NOUN
esutjss-262	181	2	of	of	ADP
esutjss-262	181	3	the	the	DET
esutjss-262	181	4	world	world	NOUN
esutjss-262	181	5	,	,	PUNCT
esutjss-262	181	6	unite	unite	NOUN
esutjss-262	181	7	!	!	PUNCT
esutjss-262	182	1	the	the	DET
esutjss-262	182	2	challenges	challenge	NOUN
esutjss-262	182	3	and	and	CCONJ
esutjss-262	182	4	opportunities	opportunity	NOUN
esutjss-262	182	5	of	of	ADP
esutjss-262	182	6	social	social	ADJ
esutjss-262	182	7	media	medium	NOUN
esutjss-262	182	8	.	.	PUNCT
esutjss-262	183	1	business	business	NOUN
esutjss-262	183	2	horizons	horizon	NOUN
esutjss-262	183	3	,	,	PUNCT
esutjss-262	183	4	53(1	53(1	NUM
esutjss-262	183	5	)	)	PUNCT
esutjss-262	183	6	,	,	PUNCT
esutjss-262	183	7	59	59	NUM
esutjss-262	183	8	-	-	SYM
esutjss-262	183	9	68	68	NUM
esutjss-262	183	10	.	.	PUNCT
esutjss-262	184	1	katz	katz	PROPN
esutjss-262	184	2	,	,	PUNCT
esutjss-262	184	3	e.	e.	PROPN
esutjss-262	184	4	,	,	PUNCT
esutjss-262	184	5	blumler	blumler	PROPN
esutjss-262	184	6	,	,	PUNCT
esutjss-262	184	7	j.	j.	PROPN
esutjss-262	184	8	g.	g.	PROPN
esutjss-262	184	9	,	,	PUNCT
esutjss-262	184	10	&	&	CCONJ
esutjss-262	184	11	gurevitch	gurevitch	PROPN
esutjss-262	184	12	,	,	PUNCT
esutjss-262	184	13	m.	m.	NOUN
esutjss-262	184	14	(	(	PUNCT
esutjss-262	184	15	1974	1974	NUM
esutjss-262	184	16	)	)	PUNCT
esutjss-262	184	17	.	.	PUNCT
esutjss-262	185	1	uses	use	NOUN
esutjss-262	185	2	and	and	CCONJ
esutjss-262	185	3	gratifications	gratification	NOUN
esutjss-262	185	4	research	research	NOUN
esutjss-262	185	5	.	.	PUNCT
esutjss-262	186	1	public	public	ADJ
esutjss-262	186	2	opinion	opinion	NOUN
esutjss-262	186	3	quarterly	quarterly	ADV
esutjss-262	186	4	,	,	PUNCT
esutjss-262	186	5	37(4	37(4	PROPN
esutjss-262	186	6	)	)	PUNCT
esutjss-262	186	7	,	,	PUNCT
esutjss-262	186	8	509	509	NUM
esutjss-262	186	9	-	-	SYM
esutjss-262	186	10	523	523	NUM
esutjss-262	186	11	.	.	PUNCT
esutjss-262	187	1	keller	keller	PROPN
esutjss-262	187	2	,	,	PUNCT
esutjss-262	187	3	k.	k.	PROPN
esutjss-262	187	4	l.	l.	PROPN
esutjss-262	187	5	(	(	PUNCT
esutjss-262	187	6	2003	2003	NUM
esutjss-262	187	7	)	)	PUNCT
esutjss-262	187	8	.	.	PUNCT
esutjss-262	188	1	strategic	strategic	ADJ
esutjss-262	188	2	brand	brand	NOUN
esutjss-262	188	3	management	management	NOUN
esutjss-262	188	4	:	:	PUNCT
esutjss-262	188	5	building	building	NOUN
esutjss-262	188	6	,	,	PUNCT
esutjss-262	188	7	measuring	measure	VERB
esutjss-262	188	8	,	,	PUNCT
esutjss-262	188	9	and	and	CCONJ
esutjss-262	188	10	managing	manage	VERB
esutjss-262	188	11	brand	brand	NOUN
esutjss-262	188	12	equity	equity	PROPN
esutjss-262	188	13	.	.	PUNCT
esutjss-262	189	1	pearson	pearson	PROPN
esutjss-262	189	2	education	education	PROPN
esutjss-262	189	3	.	.	PUNCT
esutjss-262	190	1	kotler	kotler	PROPN
esutjss-262	190	2	,	,	PUNCT
esutjss-262	190	3	p.	p.	PROPN
esutjss-262	190	4	,	,	PUNCT
esutjss-262	190	5	kartajaya	kartajaya	PROPN
esutjss-262	190	6	,	,	PUNCT
esutjss-262	190	7	h.	h.	PROPN
esutjss-262	190	8	,	,	PUNCT
esutjss-262	190	9	&	&	CCONJ
esutjss-262	190	10	setiawan	setiawan	PROPN
esutjss-262	190	11	,	,	PUNCT
esutjss-262	190	12	i.	i.	PROPN
esutjss-262	190	13	(	(	PUNCT
esutjss-262	190	14	2017	2017	NUM
esutjss-262	190	15	)	)	PUNCT
esutjss-262	190	16	.	.	PUNCT
esutjss-262	191	1	marketing	market	VERB
esutjss-262	191	2	4.0	4.0	NUM
esutjss-262	191	3	:	:	PUNCT
esutjss-262	191	4	moving	move	VERB
esutjss-262	191	5	from	from	ADP
esutjss-262	191	6	traditional	traditional	ADJ
esutjss-262	191	7	to	to	ADP
esutjss-262	191	8	digital	digital	PROPN
esutjss-262	191	9	.	.	PUNCT
esutjss-262	192	1	john	john	PROPN
esutjss-262	192	2	wiley	wiley	PROPN
esutjss-262	192	3	&	&	CCONJ
esutjss-262	192	4	sons	son	NOUN
esutjss-262	192	5	.	.	PUNCT
esutjss-262	193	1	lavidge	lavidge	PROPN
esutjss-262	193	2	,	,	PUNCT
esutjss-262	193	3	r.	r.	PROPN
esutjss-262	193	4	j.	j.	PROPN
esutjss-262	193	5	,	,	PUNCT
esutjss-262	193	6	&	&	CCONJ
esutjss-262	193	7	steiner	steiner	PROPN
esutjss-262	193	8	,	,	PUNCT
esutjss-262	193	9	g.	g.	PROPN
esutjss-262	193	10	a.	a.	PROPN
esutjss-262	193	11	(	(	PUNCT
esutjss-262	193	12	1961	1961	NUM
esutjss-262	193	13	)	)	PUNCT
esutjss-262	193	14	.	.	PUNCT
esutjss-262	194	1	a	a	DET
esutjss-262	194	2	model	model	NOUN
esutjss-262	194	3	for	for	ADP
esutjss-262	194	4	predictive	predictive	ADJ
esutjss-262	194	5	measurements	measurement	NOUN
esutjss-262	194	6	of	of	ADP
esutjss-262	194	7	advertising	advertising	NOUN
esutjss-262	194	8	effectiveness	effectiveness	NOUN
esutjss-262	194	9	.	.	PUNCT
esutjss-262	195	1	journal	journal	NOUN
esutjss-262	195	2	of	of	ADP
esutjss-262	195	3	marketing	marketing	NOUN
esutjss-262	195	4	,	,	PUNCT
esutjss-262	195	5	25(6	25(6	NOUN
esutjss-262	195	6	)	)	PUNCT
esutjss-262	195	7	,	,	PUNCT
esutjss-262	195	8	59	59	NUM
esutjss-262	195	9	-	-	SYM
esutjss-262	195	10	62	62	NUM
esutjss-262	195	11	.	.	PUNCT
esutjss-262	196	1	nnaemek	nnaemek	PROPN
esutjss-262	196	2	,	,	PUNCT
esutjss-262	196	3	e.	e.	PROPN
esutjss-262	196	4	(	(	PUNCT
esutjss-262	196	5	2005	2005	NUM
esutjss-262	196	6	)	)	PUNCT
esutjss-262	196	7	.	.	PUNCT
esutjss-262	197	1	digital	digital	ADJ
esutjss-262	197	2	transformation	transformation	NOUN
esutjss-262	197	3	and	and	CCONJ
esutjss-262	197	4	youth	youth	NOUN
esutjss-262	197	5	consumer	consumer	NOUN
esutjss-262	197	6	behavior	behavior	NOUN
esutjss-262	197	7	:	:	PUNCT
esutjss-262	197	8	a	a	DET
esutjss-262	197	9	case	case	NOUN
esutjss-262	197	10	study	study	NOUN
esutjss-262	197	11	of	of	ADP
esutjss-262	197	12	nigerian	nigerian	ADJ
esutjss-262	197	13	undergraduates	undergraduate	NOUN
esutjss-262	197	14	.	.	PUNCT
esutjss-262	198	1	ibadan	ibadan	PROPN
esutjss-262	198	2	:	:	PUNCT
esutjss-262	198	3	educational	educational	ADJ
esutjss-262	198	4	press	press	NOUN
esutjss-262	198	5	.	.	PUNCT
esutjss-262	199	1	obasi	obasi	PROPN
esutjss-262	199	2	,	,	PUNCT
esutjss-262	199	3	f.	f.	PROPN
esutjss-262	199	4	(	(	PUNCT
esutjss-262	199	5	2013	2013	NUM
esutjss-262	199	6	)	)	PUNCT
esutjss-262	199	7	.	.	PUNCT
esutjss-262	200	1	communication	communication	NOUN
esutjss-262	200	2	research	research	NOUN
esutjss-262	200	3	.	.	PUNCT
esutjss-262	201	1	enugu	enugu	PROPN
esutjss-262	201	2	:	:	PUNCT
esutjss-262	201	3	ruwil	ruwil	NOUN
esutjss-262	201	4	nudas	nudas	PROPN
esutjss-262	201	5	.	.	PUNCT
esutjss-262	202	1	ogbede	ogbede	ADJ
esutjss-262	202	2	,	,	PUNCT
esutjss-262	202	3	t.	t.	PROPN
esutjss-262	202	4	(	(	PUNCT
esutjss-262	202	5	2012	2012	NUM
esutjss-262	202	6	)	)	PUNCT
esutjss-262	202	7	.	.	PUNCT
esutjss-262	203	1	the	the	DET
esutjss-262	203	2	role	role	NOUN
esutjss-262	203	3	of	of	ADP
esutjss-262	203	4	advertising	advertising	NOUN
esutjss-262	203	5	in	in	ADP
esutjss-262	203	6	the	the	DET
esutjss-262	203	7	digital	digital	ADJ
esutjss-262	203	8	age	age	NOUN
esutjss-262	203	9	.	.	PUNCT
esutjss-262	204	1	nigerian	nigerian	ADJ
esutjss-262	204	2	journal	journal	PROPN
esutjss-262	204	3	of	of	ADP
esutjss-262	204	4	marketing	marketing	PROPN
esutjss-262	204	5	research,19(3	research,19(3	PROPN
esutjss-262	204	6	)	)	PUNCT
esutjss-262	204	7	,	,	PUNCT
esutjss-262	204	8	38	38	NUM
esutjss-262	204	9	-	-	SYM
esutjss-262	204	10	45	45	NUM
esutjss-262	204	11	.	.	PUNCT
esutjss-262	205	1	ogbuoshi	ogbuoshi	PROPN
esutjss-262	205	2	,	,	PUNCT
esutjss-262	205	3	c.l	c.l	PROPN
esutjss-262	205	4	.	.	PROPN
esutjss-262	205	5	(	(	PUNCT
esutjss-262	205	6	2011	2011	NUM
esutjss-262	205	7	)	)	PUNCT
esutjss-262	205	8	.	.	PUNCT
esutjss-262	206	1	introduction	introduction	NOUN
esutjss-262	206	2	to	to	ADP
esutjss-262	206	3	mass	mass	ADJ
esutjss-262	206	4	communication	communication	NOUN
esutjss-262	206	5	.	.	PUNCT
esutjss-262	207	1	enugu	enugu	PROPN
esutjss-262	207	2	:	:	PUNCT
esutjss-262	207	3	new	new	ADJ
esutjss-262	207	4	moon	moon	NOUN
esutjss-262	207	5	publishers	publisher	NOUN
esutjss-262	207	6	.	.	PUNCT
esutjss-262	208	1	ogbuoshi	ogbuoshi	PROPN
esutjss-262	208	2	,	,	PUNCT
esutjss-262	208	3	c.l	c.l	PROPN
esutjss-262	208	4	(	(	PUNCT
esutjss-262	208	5	2020	2020	NUM
esutjss-262	208	6	)	)	PUNCT
esutjss-262	208	7	.	.	PUNCT
esutjss-262	209	1	understanding	understand	VERB
esutjss-262	209	2	theories	theory	NOUN
esutjss-262	209	3	and	and	CCONJ
esutjss-262	209	4	models	model	NOUN
esutjss-262	209	5	.	.	PUNCT
esutjss-262	210	1	enugu	enugu	PROPN
esutjss-262	210	2	:	:	PUNCT
esutjss-262	210	3	linco	linco	PROPN
esutjss-262	210	4	,	,	PUNCT
esutjss-262	210	5	enterprises	enterprise	NOUN
esutjss-262	210	6	omar	omar	PROPN
esutjss-262	210	7	,	,	PUNCT
esutjss-262	210	8	b.	b.	PROPN
esutjss-262	210	9	,	,	PUNCT
esutjss-262	210	10	daud	daud	PROPN
esutjss-262	210	11	,	,	PUNCT
esutjss-262	210	12	a.	a.	PROPN
esutjss-262	210	13	,	,	PUNCT
esutjss-262	210	14	hassan	hassan	PROPN
esutjss-262	210	15	,	,	PUNCT
esutjss-262	210	16	n.	n.	PROPN
esutjss-262	210	17	a.	a.	PROPN
esutjss-262	210	18	,	,	PUNCT
esutjss-262	210	19	&	&	CCONJ
esutjss-262	210	20	bakar	bakar	PROPN
esutjss-262	210	21	,	,	PUNCT
esutjss-262	210	22	a.	a.	NOUN
esutjss-262	210	23	(	(	PUNCT
esutjss-262	210	24	2020	2020	NUM
esutjss-262	210	25	)	)	PUNCT
esutjss-262	210	26	.	.	PUNCT
esutjss-262	211	1	the	the	DET
esutjss-262	211	2	impact	impact	NOUN
esutjss-262	211	3	of	of	ADP
esutjss-262	211	4	social	social	ADJ
esutjss-262	211	5	media	medium	NOUN
esutjss-262	211	6	influencers	influencer	NOUN
esutjss-262	211	7	on	on	ADP
esutjss-262	211	8	users	user	NOUN
esutjss-262	211	9	'	'	PART
esutjss-262	211	10	purchase	purchase	NOUN
esutjss-262	211	11	intention	intention	NOUN
esutjss-262	211	12	:	:	PUNCT
esutjss-262	211	13	the	the	DET
esutjss-262	211	14	mediating	mediate	VERB
esutjss-262	211	15	role	role	NOUN
esutjss-262	211	16	of	of	ADP
esutjss-262	211	17	brand	brand	NOUN
esutjss-262	211	18	attitude	attitude	NOUN
esutjss-262	211	19	and	and	CCONJ
esutjss-262	211	20	brand	brand	NOUN
esutjss-262	211	21	awareness	awareness	NOUN
esutjss-262	211	22	.	.	PUNCT
esutjss-262	212	1	malaysian	malaysian	ADJ
esutjss-262	212	2	journal	journal	PROPN
esutjss-262	212	3	of	of	ADP
esutjss-262	212	4	consumer	consumer	NOUN
esutjss-262	212	5	and	and	CCONJ
esutjss-262	212	6	family	family	NOUN
esutjss-262	212	7	economics	economic	NOUN
esutjss-262	212	8	,	,	PUNCT
esutjss-262	212	9	24	24	NUM
esutjss-262	212	10	,	,	PUNCT
esutjss-262	212	11	120	120	NUM
esutjss-262	212	12	-	-	SYM
esutjss-262	212	13	132	132	NUM
esutjss-262	212	14	.	.	PUNCT
esutjss-262	212	15	schiffman	schiffman	NOUN
esutjss-262	212	16	,	,	PUNCT
esutjss-262	212	17	l.	l.	PROPN
esutjss-262	212	18	g.	g.	PROPN
esutjss-262	212	19	,	,	PUNCT
esutjss-262	212	20	&	&	CCONJ
esutjss-262	212	21	kanuk	kanuk	PROPN
esutjss-262	212	22	,	,	PUNCT
esutjss-262	212	23	l.	l.	PROPN
esutjss-262	212	24	l.	l.	PROPN
esutjss-262	212	25	(	(	PUNCT
esutjss-262	212	26	2010	2010	NUM
esutjss-262	212	27	)	)	PUNCT
esutjss-262	212	28	.	.	PUNCT
esutjss-262	213	1	consumer	consumer	NOUN
esutjss-262	213	2	behavior	behavior	NOUN
esutjss-262	213	3	(	(	PUNCT
esutjss-262	213	4	10th	10th	ADJ
esutjss-262	213	5	ed	ed	NOUN
esutjss-262	213	6	.	.	PUNCT
esutjss-262	213	7	)	)	PUNCT
esutjss-262	213	8	.	.	PUNCT
esutjss-262	214	1	boston	boston	PROPN
esutjss-262	214	2	:	:	PUNCT
esutjss-262	214	3	pearson	pearson	PROPN
esutjss-262	214	4	education	education	PROPN
esutjss-262	214	5	.	.	PUNCT
esutjss-262	215	1	page	page	NOUN
esutjss-262	215	2	7	7	NUM