id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eistud-20735	Zafran, Muhammad	EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER BRAND CHOICE IN BALTIC REGION: MEDIATING ROLE OF PRODUCT INVOLVEMENT LEVEL	2018	12	.pdf	application/pdf	6254	304	48	CSR and brand equity, CSR effects on consumer buying behavior, CSR and product in- volvement level; Customer perception of CSR; CSR in Baltic region. This research is highly significant because it investigates CSR effects on customer brand equity and ultimately its influence on financial performance of the company.	cache/eistud-20735.pdf	txt/eistud-20735.txt