id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eistud-26373	Casno, Kristīne; Šķiltere, Daina ; Sloka, Biruta	Marketing Communications of Latvian Social Enterprises from a Consumer Perspective: Practical Suggestions for Improvement: Practical Suggestions for Improvement	2020	12	.pdf	application/pdf	6577	265	40	226-237 doi.org/10.5755/j01.eis.1.14.26381 Abstract Marketing Communications of Latvian Social Enterprises from a Consumer Perspective: Practical Suggestions for Improvement http://dx.doi.org/10.5755/j01.eis.1.14.26373 The purpose of this study is twofold - to contribute to the further understanding of social enterprises’ marketing by providing a consumers’ perspective on the content that social enterprises generate in order for them to be able to better understand their strengths and weaknesses and to establish a reference point with regards the current situation in social enterprise marketing which will allow to compare and measure improvement in the future and, if needed, provide fact-based evidence to assist social enterprises in their call for support from public authorities. Thus the purpose of this study is twofold - to contribute to the further understanding of social enterprises’ marketing by providing a consumers’ perspective on the content that social enterprises generate in order for them to be able to better understand their strengths and weaknesses and to establish a reference point with regards the current situation in social enterprise marketing which will allow to compare and measure improvement in the future and, if needed, provide fact-based evidence to assist social enterprises in their call for support from public authorities.	cache/eistud-26373.pdf	txt/eistud-26373.txt