id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eistud-26829	Linina, Iveta; Vevere, Velga	Enhancement of Retail Consumer Loyalty in Latvia by Means of Social Media Communication	2020	10	.pdf	application/pdf	5142	238	43	Moving to the second are of our conceptual framework, i.e., the employment of social networks in building retail consumer loyalty, we have to admit that literature in the field covers quite broad spectrum of issues – from the role of consumer references and the rewarding engagement strategies, from the electronic word of mouth (e-WOM) and creation of online communities to the online communication strategies (Ali, 2016; Leonardi et al., 2013; Poturak & Softić, 2019; Pütter, 2017; Schivinski & Dabrowski, 2014). The research question posed in the article was the following: What role does social media play in enhancing consumer loyalty in retailing?	cache/eistud-26829.pdf	txt/eistud-26829.txt