id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eistud-28803	Singh, Kamaldeep	Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior	2021	11	.pdf	application/pdf	7007	315	56	Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. This is called for influencer marketing and is about companies using SMIs to promote consumers' brand awareness and influence their pur- chasing decisions via social media.	cache/eistud-28803.pdf	txt/eistud-28803.txt