id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ejop-522	Ruggieri, Stefano; Boca, Stefano	At the Roots of Product Placement: The Mere Exposure Effect	2013	13	.pdf	application/pdf	6085	323	50	Brand exposure lasted from about one to about two minutes (at times brand exposures partially overlapped each other). These conclusions are in line with those of Auty and Lewis (2004), Law and Braun (2000), and van Reijmersdal, Neijens, and Smit (2007), who showed that brand placement effects on brand choice were unrelated to memory.	cache/ejop-522.pdf	txt/ejop-522.txt