id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ejop-523	Myszkowski, Nils; Storme, Martin	How Personality Traits Predict Design-Driven Consumer Choices	2012	10	.pdf	application/pdf	4642	246	51	Individual differences in the significance that consumers hold for the visual aestheticism of the design of products may also be measured more explicitly by self-report scales, especially the Centrality of Visual Product Aesthetics scale (Bloch et al., 2003), which differentiates valuing design in choosing products (“Value”), skillfully evaluating product designs (“Acumen”), and feeling the urge to buy products with superior designs (“Response”). The subscale “Acumen” measures the extent to which an individual skillfully assesses design in products (e.g. “Being able to see subtle differences in product designs is one skill that I have developed over time.”).	cache/ejop-523.pdf	txt/ejop-523.txt