id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ejop-556	Taillard, Marie; Glăveanu, Vlad	Creativity and Marketing: Interview With Marie Taillard	2012	4	.pdf	application/pdf	2312	96	44	At a methodological level, what can an analysis of conversations (including discussions in online forums) tell us about consumer behaviour and consumer creativity? Marie Taillard: You are right, we are at the very beginning of the life of the Centre, and are developing a number of projects – we have one going on around creativity and value creation, another focused on consumer creativity – working with data from consumer forums, one around big data and creativity and another new one in partnership with a large multinational company on creativity in the “brand ecosystem”.	cache/ejop-556.pdf	txt/ejop-556.txt