id	sid	tid	token	lemma	pos
ejop-243	1	1	microsoft	microsoft	PROPN
ejop-243	1	2	word	word	NOUN
ejop-243	1	3	8	8	NUM
ejop-243	1	4	.	.	PUNCT
ejop-243	2	1	effect	effect	NOUN
ejop-243	2	2	of	of	ADP
ejop-243	2	3	consumers	consumer	NOUN
ejop-243	2	4	mood	mood	VERB
ejop-243	2	5	on	on	ADP
ejop-243	2	6	advertising	advertise	VERB
ejop-243	2	7	effectiveness.doc	effectiveness.doc	PROPN
ejop-243	2	8	europe	europe	PROPN
ejop-243	2	9	’s	’s	PART
ejop-243	2	10	journal	journal	PROPN
ejop-243	2	11	of	of	ADP
ejop-243	2	12	psychology	psychology	NOUN
ejop-243	2	13	4/2009	4/2009	NUM
ejop-243	2	14	,	,	PUNCT
ejop-243	2	15	pp	pp	PROPN
ejop-243	2	16	.	.	PUNCT
ejop-243	3	1	118	118	NUM
ejop-243	3	2	-	-	SYM
ejop-243	3	3	127	127	NUM
ejop-243	3	4	www.ejop.org	www.ejop.org	NOUN
ejop-243	3	5	effect	effect	NOUN
ejop-243	3	6	of	of	ADP
ejop-243	3	7	consumers	consumer	NOUN
ejop-243	3	8	mood	mood	VERB
ejop-243	3	9	on	on	ADP
ejop-243	3	10	advertising	advertising	NOUN
ejop-243	3	11	effectiveness	effectiveness	NOUN
ejop-243	3	12	ademola	ademola	PROPN
ejop-243	3	13	b.	b.	PROPN
ejop-243	3	14	owolabi	owolabi	PROPN
ejop-243	3	15	,	,	PUNCT
ejop-243	3	16	ph.d	ph.d	PROPN
ejop-243	3	17	.	.	PUNCT
ejop-243	4	1	department	department	PROPN
ejop-243	4	2	of	of	ADP
ejop-243	4	3	psychology	psychology	NOUN
ejop-243	4	4	,	,	PUNCT
ejop-243	4	5	university	university	NOUN
ejop-243	4	6	of	of	ADP
ejop-243	4	7	ado	ado	NOUN
ejop-243	4	8	-	-	PUNCT
ejop-243	4	9	ekiti	ekiti	PROPN
ejop-243	4	10	,	,	PUNCT
ejop-243	4	11	nigeria	nigeria	PROPN
ejop-243	5	1	abstract	abstract	NOUN
ejop-243	5	2	it	it	PRON
ejop-243	5	3	is	be	AUX
ejop-243	5	4	a	a	DET
ejop-243	5	5	fact	fact	NOUN
ejop-243	5	6	that	that	SCONJ
ejop-243	5	7	mood	mood	NOUN
ejop-243	5	8	-	-	PUNCT
ejop-243	5	9	state	state	NOUN
ejop-243	5	10	knowledge	knowledge	NOUN
ejop-243	5	11	is	be	AUX
ejop-243	5	12	of	of	ADP
ejop-243	5	13	particular	particular	ADJ
ejop-243	5	14	relevance	relevance	NOUN
ejop-243	5	15	for	for	ADP
ejop-243	5	16	the	the	DET
ejop-243	5	17	understanding	understanding	NOUN
ejop-243	5	18	of	of	ADP
ejop-243	5	19	consumer	consumer	NOUN
ejop-243	5	20	behavior	behavior	NOUN
ejop-243	5	21	.	.	PUNCT
ejop-243	6	1	the	the	DET
ejop-243	6	2	belief	belief	NOUN
ejop-243	6	3	that	that	SCONJ
ejop-243	6	4	it	it	PRON
ejop-243	6	5	may	may	AUX
ejop-243	6	6	be	be	AUX
ejop-243	6	7	affected	affect	VERB
ejop-243	6	8	by	by	ADP
ejop-243	6	9	the	the	DET
ejop-243	6	10	content	content	NOUN
ejop-243	6	11	of	of	ADP
ejop-243	6	12	marketing	marketing	NOUN
ejop-243	6	13	communication	communication	NOUN
ejop-243	6	14	and	and	CCONJ
ejop-243	6	15	the	the	DET
ejop-243	6	16	context	context	NOUN
ejop-243	6	17	in	in	ADP
ejop-243	6	18	which	which	PRON
ejop-243	6	19	these	these	DET
ejop-243	6	20	communications	communication	NOUN
ejop-243	6	21	appear	appear	VERB
ejop-243	6	22	was	be	AUX
ejop-243	6	23	the	the	DET
ejop-243	6	24	basis	basis	NOUN
ejop-243	6	25	upon	upon	SCONJ
ejop-243	6	26	which	which	PRON
ejop-243	6	27	this	this	DET
ejop-243	6	28	research	research	NOUN
ejop-243	6	29	was	be	AUX
ejop-243	6	30	conducted	conduct	VERB
ejop-243	6	31	.	.	PUNCT
ejop-243	7	1	this	this	DET
ejop-243	7	2	study	study	NOUN
ejop-243	7	3	is	be	AUX
ejop-243	7	4	essentially	essentially	ADV
ejop-243	7	5	an	an	DET
ejop-243	7	6	experimental	experimental	ADJ
ejop-243	7	7	study	study	NOUN
ejop-243	7	8	where	where	SCONJ
ejop-243	7	9	a	a	DET
ejop-243	7	10	between	between	ADP
ejop-243	7	11	-	-	PUNCT
ejop-243	7	12	subject	subject	NOUN
ejop-243	7	13	design	design	NOUN
ejop-243	7	14	was	be	AUX
ejop-243	7	15	employed	employ	VERB
ejop-243	7	16	.	.	PUNCT
ejop-243	8	1	a	a	DET
ejop-243	8	2	total	total	NOUN
ejop-243	8	3	of	of	ADP
ejop-243	8	4	three	three	NUM
ejop-243	8	5	hundred	hundred	NUM
ejop-243	8	6	and	and	CCONJ
ejop-243	8	7	twenty	twenty	NUM
ejop-243	8	8	subjects	subject	NOUN
ejop-243	8	9	were	be	AUX
ejop-243	8	10	used	use	VERB
ejop-243	8	11	in	in	ADP
ejop-243	8	12	the	the	DET
ejop-243	8	13	experiment	experiment	NOUN
ejop-243	8	14	.	.	PUNCT
ejop-243	9	1	unlike	unlike	ADP
ejop-243	9	2	some	some	DET
ejop-243	9	3	previous	previous	ADJ
ejop-243	9	4	advertising	advertising	NOUN
ejop-243	9	5	research	research	NOUN
ejop-243	9	6	(	(	PUNCT
ejop-243	9	7	e.g.	e.g.	ADV
ejop-243	9	8	kim	kim	PROPN
ejop-243	9	9	and	and	CCONJ
ejop-243	9	10	biocca	biocca	NOUN
ejop-243	9	11	,	,	PUNCT
ejop-243	9	12	1997	1997	NUM
ejop-243	9	13	)	)	PUNCT
ejop-243	9	14	utilizing	utilize	VERB
ejop-243	9	15	existing	exist	VERB
ejop-243	9	16	adverts	advert	NOUN
ejop-243	9	17	,	,	PUNCT
ejop-243	9	18	specifically	specifically	ADV
ejop-243	9	19	design	design	NOUN
ejop-243	9	20	adverts	advert	NOUN
ejop-243	9	21	were	be	AUX
ejop-243	9	22	made	make	VERB
ejop-243	9	23	for	for	ADP
ejop-243	9	24	the	the	DET
ejop-243	9	25	study	study	NOUN
ejop-243	9	26	.	.	PUNCT
ejop-243	10	1	standardized	standardize	VERB
ejop-243	10	2	10	10	NUM
ejop-243	10	3	minute	minute	NOUN
ejop-243	10	4	film	film	NOUN
ejop-243	10	5	clips	clip	NOUN
ejop-243	10	6	were	be	AUX
ejop-243	10	7	used	use	VERB
ejop-243	10	8	to	to	PART
ejop-243	10	9	induce	induce	VERB
ejop-243	10	10	a	a	DET
ejop-243	10	11	negative	negative	ADJ
ejop-243	10	12	or	or	CCONJ
ejop-243	10	13	positive	positive	ADJ
ejop-243	10	14	mood	mood	NOUN
ejop-243	10	15	.	.	PUNCT
ejop-243	11	1	two	two	NUM
ejop-243	11	2	scales	scale	VERB
ejop-243	11	3	attitude	attitude	NOUN
ejop-243	11	4	towards	towards	ADP
ejop-243	11	5	using	use	VERB
ejop-243	11	6	advertised	advertise	VERB
ejop-243	11	7	products	product	NOUN
ejop-243	11	8	and	and	CCONJ
ejop-243	11	9	intention	intention	NOUN
ejop-243	11	10	to	to	PART
ejop-243	11	11	try	try	VERB
ejop-243	11	12	advertised	advertised	ADJ
ejop-243	11	13	products	product	NOUN
ejop-243	11	14	were	be	AUX
ejop-243	11	15	employed	employ	VERB
ejop-243	11	16	to	to	PART
ejop-243	11	17	measure	measure	VERB
ejop-243	11	18	advertising	advertising	NOUN
ejop-243	11	19	effectiveness	effectiveness	NOUN
ejop-243	11	20	.	.	PUNCT
ejop-243	12	1	the	the	DET
ejop-243	12	2	result	result	NOUN
ejop-243	12	3	revealed	reveal	VERB
ejop-243	12	4	that	that	SCONJ
ejop-243	12	5	subjects	subject	NOUN
ejop-243	12	6	in	in	ADP
ejop-243	12	7	the	the	DET
ejop-243	12	8	induced	induced	ADJ
ejop-243	12	9	positive	positive	ADJ
ejop-243	12	10	mood	mood	NOUN
ejop-243	12	11	group	group	NOUN
ejop-243	12	12	have	have	VERB
ejop-243	12	13	a	a	DET
ejop-243	12	14	more	more	ADV
ejop-243	12	15	positive	positive	ADJ
ejop-243	12	16	attitude	attitude	NOUN
ejop-243	12	17	and	and	CCONJ
ejop-243	12	18	greater	great	ADJ
ejop-243	12	19	intention	intention	NOUN
ejop-243	12	20	to	to	PART
ejop-243	12	21	try	try	VERB
ejop-243	12	22	advertised	advertised	ADJ
ejop-243	12	23	products	product	NOUN
ejop-243	12	24	when	when	SCONJ
ejop-243	12	25	compared	compare	VERB
ejop-243	12	26	with	with	ADP
ejop-243	12	27	subjects	subject	NOUN
ejop-243	12	28	in	in	ADP
ejop-243	12	29	the	the	DET
ejop-243	12	30	induced	induced	ADJ
ejop-243	12	31	negative	negative	ADJ
ejop-243	12	32	mood	mood	NOUN
ejop-243	12	33	group	group	NOUN
ejop-243	12	34	.	.	PUNCT
ejop-243	13	1	this	this	PRON
ejop-243	13	2	suggests	suggest	VERB
ejop-243	13	3	that	that	SCONJ
ejop-243	13	4	advertisers	advertiser	NOUN
ejop-243	13	5	should	should	AUX
ejop-243	13	6	present	present	VERB
ejop-243	13	7	adverts	advert	NOUN
ejop-243	13	8	in	in	ADP
ejop-243	13	9	a	a	DET
ejop-243	13	10	context	context	NOUN
ejop-243	13	11	that	that	PRON
ejop-243	13	12	elicits	elicit	VERB
ejop-243	13	13	happiness	happiness	NOUN
ejop-243	13	14	’	'	PUNCT
ejop-243	13	15	.	.	PUNCT
ejop-243	14	1	key	key	ADJ
ejop-243	14	2	words	word	NOUN
ejop-243	14	3	:	:	PUNCT
ejop-243	14	4	induced	induce	VERB
ejop-243	14	5	affect	affect	NOUN
ejop-243	14	6	;	;	PUNCT
ejop-243	14	7	consumer	consumer	NOUN
ejop-243	14	8	attitude	attitude	NOUN
ejop-243	14	9	;	;	PUNCT
ejop-243	14	10	intention	intention	NOUN
ejop-243	14	11	;	;	PUNCT
ejop-243	14	12	positive	positive	ADJ
ejop-243	14	13	affect	affect	NOUN
ejop-243	14	14	;	;	PUNCT
ejop-243	14	15	negative	negative	ADJ
ejop-243	14	16	affect	affect	VERB
ejop-243	14	17	introduction	introduction	NOUN
ejop-243	14	18	individuals	individual	NOUN
ejop-243	14	19	often	often	ADV
ejop-243	14	20	try	try	VERB
ejop-243	14	21	to	to	PART
ejop-243	14	22	anticipate	anticipate	VERB
ejop-243	14	23	each	each	DET
ejop-243	14	24	other	other	ADJ
ejop-243	14	25	’s	’s	PART
ejop-243	14	26	mood	mood	NOUN
ejop-243	14	27	prior	prior	ADV
ejop-243	14	28	to	to	ADP
ejop-243	14	29	interactions	interaction	NOUN
ejop-243	14	30	and	and	CCONJ
ejop-243	14	31	read	read	VERB
ejop-243	14	32	others	other	NOUN
ejop-243	14	33	moods	mood	NOUN
ejop-243	14	34	during	during	ADP
ejop-243	14	35	encounters	encounter	NOUN
ejop-243	14	36	.	.	PUNCT
ejop-243	15	1	in	in	ADP
ejop-243	15	2	these	these	DET
ejop-243	15	3	ways	way	NOUN
ejop-243	15	4	,	,	PUNCT
ejop-243	15	5	mood	mood	NOUN
ejop-243	15	6	information	information	NOUN
ejop-243	15	7	is	be	AUX
ejop-243	15	8	acquired	acquire	VERB
ejop-243	15	9	and	and	CCONJ
ejop-243	15	10	used	use	VERB
ejop-243	15	11	informally	informally	ADV
ejop-243	15	12	for	for	ADP
ejop-243	15	13	social	social	ADJ
ejop-243	15	14	and	and	CCONJ
ejop-243	15	15	professional	professional	ADJ
ejop-243	15	16	interactions	interaction	NOUN
ejop-243	15	17	.	.	PUNCT
ejop-243	16	1	for	for	ADP
ejop-243	16	2	example	example	NOUN
ejop-243	16	3	,	,	PUNCT
ejop-243	16	4	knowledge	knowledge	NOUN
ejop-243	16	5	of	of	ADP
ejop-243	16	6	the	the	DET
ejop-243	16	7	boss	boss	NOUN
ejop-243	16	8	’s	’s	PART
ejop-243	16	9	mood	mood	NOUN
ejop-243	16	10	on	on	ADP
ejop-243	16	11	a	a	DET
ejop-243	16	12	particular	particular	ADJ
ejop-243	16	13	day	day	NOUN
ejop-243	16	14	may	may	AUX
ejop-243	16	15	help	help	VERB
ejop-243	16	16	an	an	DET
ejop-243	16	17	employee	employee	NOUN
ejop-243	16	18	anticipate	anticipate	VERB
ejop-243	16	19	the	the	DET
ejop-243	16	20	boss	boss	NOUN
ejop-243	16	21	’s	’s	PART
ejop-243	16	22	reactions	reaction	NOUN
ejop-243	16	23	to	to	ADP
ejop-243	16	24	a	a	DET
ejop-243	16	25	request	request	NOUN
ejop-243	16	26	for	for	ADP
ejop-243	16	27	a	a	DET
ejop-243	16	28	pay	pay	NOUN
ejop-243	16	29	raise	raise	NOUN
ejop-243	16	30	.	.	PUNCT
ejop-243	17	1	analogously	analogously	ADV
ejop-243	17	2	,	,	PUNCT
ejop-243	17	3	knowledge	knowledge	NOUN
ejop-243	17	4	of	of	ADP
ejop-243	17	5	the	the	DET
ejop-243	17	6	consumers	consumer	NOUN
ejop-243	17	7	’	’	PART
ejop-243	17	8	mood	mood	NOUN
ejop-243	17	9	state	state	NOUN
ejop-243	17	10	in	in	ADP
ejop-243	17	11	certain	certain	ADJ
ejop-243	17	12	situations	situation	NOUN
ejop-243	17	13	may	may	AUX
ejop-243	17	14	provide	provide	VERB
ejop-243	17	15	marketers	marketer	NOUN
ejop-243	17	16	and	and	CCONJ
ejop-243	17	17	advertisers	advertiser	NOUN
ejop-243	17	18	with	with	ADP
ejop-243	17	19	a	a	DET
ejop-243	17	20	more	more	ADV
ejop-243	17	21	complete	complete	ADJ
ejop-243	17	22	understanding	understanding	NOUN
ejop-243	17	23	of	of	ADP
ejop-243	17	24	consumers	consumer	NOUN
ejop-243	17	25	and	and	CCONJ
ejop-243	17	26	their	their	PRON
ejop-243	17	27	reactions	reaction	NOUN
ejop-243	17	28	to	to	ADP
ejop-243	17	29	marketing	marketing	NOUN
ejop-243	17	30	strategies	strategy	NOUN
ejop-243	17	31	and	and	CCONJ
ejop-243	17	32	adverts	advert	NOUN
ejop-243	17	33	.	.	PUNCT
ejop-243	18	1	effect	effect	NOUN
ejop-243	18	2	of	of	ADP
ejop-243	18	3	consumers	consumer	NOUN
ejop-243	18	4	mood	mood	VERB
ejop-243	18	5	on	on	ADP
ejop-243	18	6	advertising	advertising	NOUN
ejop-243	18	7	effectiveness	effectiveness	NOUN
ejop-243	18	8	119	119	NUM
ejop-243	18	9	this	this	DET
ejop-243	18	10	mood	mood	NOUN
ejop-243	18	11	-	-	PUNCT
ejop-243	18	12	state	state	NOUN
ejop-243	18	13	knowledge	knowledge	NOUN
ejop-243	18	14	may	may	AUX
ejop-243	18	15	be	be	AUX
ejop-243	18	16	particularly	particularly	ADV
ejop-243	18	17	relevant	relevant	ADJ
ejop-243	18	18	for	for	ADP
ejop-243	18	19	understanding	understand	VERB
ejop-243	18	20	consumer	consumer	NOUN
ejop-243	18	21	behaviour	behaviour	NOUN
ejop-243	18	22	as	as	SCONJ
ejop-243	18	23	affected	affect	VERB
ejop-243	18	24	by	by	ADP
ejop-243	18	25	the	the	DET
ejop-243	18	26	content	content	NOUN
ejop-243	18	27	of	of	ADP
ejop-243	18	28	marketing	marketing	NOUN
ejop-243	18	29	communications	communication	NOUN
ejop-243	18	30	and	and	CCONJ
ejop-243	18	31	adverts	advert	NOUN
ejop-243	18	32	and	and	CCONJ
ejop-243	18	33	the	the	DET
ejop-243	18	34	context	context	NOUN
ejop-243	18	35	in	in	ADP
ejop-243	18	36	which	which	PRON
ejop-243	18	37	these	these	DET
ejop-243	18	38	communications	communication	NOUN
ejop-243	18	39	appear	appear	VERB
ejop-243	18	40	.	.	PUNCT
ejop-243	19	1	advertising	advertising	NOUN
ejop-243	19	2	typically	typically	ADV
ejop-243	19	3	has	have	VERB
ejop-243	19	4	some	some	DET
ejop-243	19	5	positive	positive	ADJ
ejop-243	19	6	or	or	CCONJ
ejop-243	19	7	negative	negative	ADJ
ejop-243	19	8	content	content	NOUN
ejop-243	19	9	that	that	PRON
ejop-243	19	10	can	can	AUX
ejop-243	19	11	trigger	trigger	VERB
ejop-243	19	12	affective	affective	ADJ
ejop-243	19	13	reactions	reaction	NOUN
ejop-243	19	14	(	(	PUNCT
ejop-243	19	15	coulter	coulter	PROPN
ejop-243	19	16	1998	1998	NUM
ejop-243	19	17	)	)	PUNCT
ejop-243	19	18	.	.	PUNCT
ejop-243	20	1	early	early	ADJ
ejop-243	20	2	research	research	NOUN
ejop-243	20	3	on	on	ADP
ejop-243	20	4	mood	mood	NOUN
ejop-243	20	5	and	and	CCONJ
ejop-243	20	6	persuasion	persuasion	NOUN
ejop-243	20	7	indicated	indicate	VERB
ejop-243	20	8	that	that	SCONJ
ejop-243	20	9	people	people	NOUN
ejop-243	20	10	who	who	PRON
ejop-243	20	11	are	be	AUX
ejop-243	20	12	in	in	ADP
ejop-243	20	13	a	a	DET
ejop-243	20	14	positive	positive	ADJ
ejop-243	20	15	mood	mood	NOUN
ejop-243	20	16	are	be	AUX
ejop-243	20	17	more	more	ADV
ejop-243	20	18	susceptible	susceptible	ADJ
ejop-243	20	19	to	to	ADP
ejop-243	20	20	persuasion	persuasion	NOUN
ejop-243	20	21	than	than	ADP
ejop-243	20	22	the	the	DET
ejop-243	20	23	average	average	ADJ
ejop-243	20	24	person	person	NOUN
ejop-243	20	25	.	.	PUNCT
ejop-243	21	1	for	for	ADP
ejop-243	21	2	example	example	NOUN
ejop-243	21	3	,	,	PUNCT
ejop-243	21	4	janis	janis	PROPN
ejop-243	21	5	(	(	PUNCT
ejop-243	21	6	1965	1965	NUM
ejop-243	21	7	)	)	PUNCT
ejop-243	21	8	had	have	AUX
ejop-243	21	9	some	some	DET
ejop-243	21	10	people	people	NOUN
ejop-243	21	11	read	read	VERB
ejop-243	21	12	a	a	DET
ejop-243	21	13	persuasive	persuasive	ADJ
ejop-243	21	14	message	message	NOUN
ejop-243	21	15	while	while	SCONJ
ejop-243	21	16	they	they	PRON
ejop-243	21	17	ate	eat	VERB
ejop-243	21	18	a	a	DET
ejop-243	21	19	snack	snack	NOUN
ejop-243	21	20	and	and	CCONJ
ejop-243	21	21	drank	drank	NOUN
ejop-243	21	22	soda	soda	NOUN
ejop-243	21	23	,	,	PUNCT
ejop-243	21	24	while	while	SCONJ
ejop-243	21	25	others	other	NOUN
ejop-243	21	26	simply	simply	ADV
ejop-243	21	27	read	read	VERB
ejop-243	21	28	the	the	DET
ejop-243	21	29	message	message	NOUN
ejop-243	21	30	without	without	ADP
ejop-243	21	31	the	the	DET
ejop-243	21	32	accompanying	accompany	VERB
ejop-243	21	33	treats	treat	NOUN
ejop-243	21	34	.	.	PUNCT
ejop-243	22	1	greater	great	ADJ
ejop-243	22	2	attitude	attitude	NOUN
ejop-243	22	3	changes	change	NOUN
ejop-243	22	4	occurred	occur	VERB
ejop-243	22	5	among	among	ADP
ejop-243	22	6	the	the	DET
ejop-243	22	7	“	"	PUNCT
ejop-243	22	8	munchers	muncher	NOUN
ejop-243	22	9	”	"	PUNCT
ejop-243	22	10	than	than	ADP
ejop-243	22	11	among	among	ADP
ejop-243	22	12	the	the	DET
ejop-243	22	13	“	"	PUNCT
ejop-243	22	14	food	food	NOUN
ejop-243	22	15	free	free	ADJ
ejop-243	22	16	”	"	PUNCT
ejop-243	22	17	group	group	NOUN
ejop-243	22	18	.	.	PUNCT
ejop-243	23	1	similar	similar	ADJ
ejop-243	23	2	effects	effect	NOUN
ejop-243	23	3	were	be	AUX
ejop-243	23	4	also	also	ADV
ejop-243	23	5	found	find	VERB
ejop-243	23	6	among	among	ADP
ejop-243	23	7	people	people	NOUN
ejop-243	23	8	listening	listen	VERB
ejop-243	23	9	to	to	PART
ejop-243	23	10	pleasant	pleasant	ADJ
ejop-243	23	11	music	music	NOUN
ejop-243	23	12	(	(	PUNCT
ejop-243	23	13	mcmillan	mcmillan	NOUN
ejop-243	23	14	and	and	CCONJ
ejop-243	23	15	huang	huang	PROPN
ejop-243	23	16	,	,	PUNCT
ejop-243	23	17	2002	2002	NUM
ejop-243	23	18	)	)	PUNCT
ejop-243	23	19	.	.	PUNCT
ejop-243	24	1	good	good	ADJ
ejop-243	24	2	feelings	feeling	NOUN
ejop-243	24	3	enhance	enhance	VERB
ejop-243	24	4	persuasion	persuasion	NOUN
ejop-243	24	5	partly	partly	ADV
ejop-243	24	6	by	by	ADP
ejop-243	24	7	enhancing	enhance	VERB
ejop-243	24	8	positive	positive	ADJ
ejop-243	24	9	thinking	thinking	NOUN
ejop-243	24	10	.	.	PUNCT
ejop-243	25	1	in	in	ADP
ejop-243	25	2	a	a	DET
ejop-243	25	3	good	good	ADJ
ejop-243	25	4	mood	mood	NOUN
ejop-243	25	5	,	,	PUNCT
ejop-243	25	6	people	people	NOUN
ejop-243	25	7	view	view	VERB
ejop-243	25	8	the	the	DET
ejop-243	25	9	world	world	NOUN
ejop-243	25	10	through	through	ADP
ejop-243	25	11	rose	rose	NOUN
ejop-243	25	12	-	-	PUNCT
ejop-243	25	13	coloured	colour	VERB
ejop-243	25	14	glasses	glass	NOUN
ejop-243	25	15	.	.	PUNCT
ejop-243	26	1	they	they	PRON
ejop-243	26	2	also	also	ADV
ejop-243	26	3	make	make	VERB
ejop-243	26	4	faster	fast	ADJ
ejop-243	26	5	,	,	PUNCT
ejop-243	26	6	more	more	ADV
ejop-243	26	7	impulsive	impulsive	ADJ
ejop-243	26	8	decisions	decision	NOUN
ejop-243	26	9	,	,	PUNCT
ejop-243	26	10	they	they	PRON
ejop-243	26	11	rely	rely	VERB
ejop-243	26	12	less	less	ADV
ejop-243	26	13	on	on	ADP
ejop-243	26	14	systematic	systematic	ADJ
ejop-243	26	15	thinking	thinking	NOUN
ejop-243	26	16	,	,	PUNCT
ejop-243	26	17	but	but	CCONJ
ejop-243	26	18	more	more	ADV
ejop-243	26	19	on	on	ADP
ejop-243	26	20	heuristic	heuristic	ADJ
ejop-243	26	21	cues	cue	NOUN
ejop-243	26	22	(	(	PUNCT
ejop-243	26	23	schwarx	schwarx	NOUN
ejop-243	26	24	,	,	PUNCT
ejop-243	26	25	1991	1991	NUM
ejop-243	26	26	;	;	PUNCT
ejop-243	26	27	garner	garner	NOUN
ejop-243	26	28	,	,	PUNCT
ejop-243	26	29	2004	2004	NUM
ejop-243	26	30	)	)	PUNCT
ejop-243	26	31	.	.	PUNCT
ejop-243	27	1	because	because	SCONJ
ejop-243	27	2	unhappy	unhappy	ADJ
ejop-243	27	3	people	people	NOUN
ejop-243	27	4	ruminate	ruminate	VERB
ejop-243	27	5	more	more	ADV
ejop-243	27	6	before	before	ADP
ejop-243	27	7	reacting	react	VERB
ejop-243	27	8	,	,	PUNCT
ejop-243	27	9	they	they	PRON
ejop-243	27	10	are	be	AUX
ejop-243	27	11	less	less	ADV
ejop-243	27	12	easily	easily	ADV
ejop-243	27	13	swayed	sway	VERB
ejop-243	27	14	by	by	ADP
ejop-243	27	15	weak	weak	ADJ
ejop-243	27	16	arguments	argument	NOUN
ejop-243	27	17	.	.	PUNCT
ejop-243	28	1	thus	thus	ADV
ejop-243	28	2	,	,	PUNCT
ejop-243	28	3	it	it	PRON
ejop-243	28	4	has	have	AUX
ejop-243	28	5	been	be	AUX
ejop-243	28	6	suggested	suggest	VERB
ejop-243	28	7	that	that	SCONJ
ejop-243	28	8	if	if	SCONJ
ejop-243	28	9	you	you	PRON
ejop-243	28	10	can	can	AUX
ejop-243	28	11	not	not	PART
ejop-243	28	12	make	make	VERB
ejop-243	28	13	a	a	DET
ejop-243	28	14	strong	strong	ADJ
ejop-243	28	15	case	case	NOUN
ejop-243	28	16	,	,	PUNCT
ejop-243	28	17	it	it	PRON
ejop-243	28	18	is	be	AUX
ejop-243	28	19	a	a	DET
ejop-243	28	20	smart	smart	ADJ
ejop-243	28	21	idea	idea	NOUN
ejop-243	28	22	to	to	PART
ejop-243	28	23	put	put	VERB
ejop-243	28	24	your	your	PRON
ejop-243	28	25	audience	audience	NOUN
ejop-243	28	26	in	in	ADP
ejop-243	28	27	a	a	DET
ejop-243	28	28	good	good	ADJ
ejop-243	28	29	mood	mood	NOUN
ejop-243	28	30	and	and	CCONJ
ejop-243	28	31	hope	hope	VERB
ejop-243	28	32	they	they	PRON
ejop-243	28	33	will	will	AUX
ejop-243	28	34	feel	feel	VERB
ejop-243	28	35	good	good	ADJ
ejop-243	28	36	about	about	ADP
ejop-243	28	37	your	your	PRON
ejop-243	28	38	message	message	NOUN
ejop-243	28	39	without	without	ADP
ejop-243	28	40	thinking	think	VERB
ejop-243	28	41	too	too	ADV
ejop-243	28	42	much	much	ADJ
ejop-243	28	43	about	about	ADP
ejop-243	28	44	it	it	PRON
ejop-243	28	45	(	(	PUNCT
ejop-243	28	46	schwarz	schwarz	NOUN
ejop-243	28	47	,	,	PUNCT
ejop-243	28	48	1990	1990	NUM
ejop-243	28	49	)	)	PUNCT
ejop-243	28	50	.	.	PUNCT
ejop-243	29	1	one	one	NUM
ejop-243	29	2	of	of	ADP
ejop-243	29	3	the	the	DET
ejop-243	29	4	reasons	reason	NOUN
ejop-243	29	5	for	for	ADP
ejop-243	29	6	this	this	PRON
ejop-243	29	7	,	,	PUNCT
ejop-243	29	8	is	be	AUX
ejop-243	29	9	proposed	propose	VERB
ejop-243	29	10	by	by	ADP
ejop-243	29	11	the	the	DET
ejop-243	29	12	‘	'	PUNCT
ejop-243	29	13	feelings	feeling	NOUN
ejop-243	29	14	-	-	PUNCT
ejop-243	29	15	as	as	ADP
ejop-243	29	16	-	-	PUNCT
ejop-243	29	17	information	information	NOUN
ejop-243	29	18	’	'	PUNCT
ejop-243	29	19	view	view	NOUN
ejop-243	29	20	,	,	PUNCT
ejop-243	29	21	that	that	SCONJ
ejop-243	29	22	while	while	SCONJ
ejop-243	29	23	negative	negative	ADJ
ejop-243	29	24	moods	mood	NOUN
ejop-243	29	25	signal	signal	NOUN
ejop-243	29	26	to	to	ADP
ejop-243	29	27	people	people	NOUN
ejop-243	29	28	that	that	SCONJ
ejop-243	29	29	something	something	PRON
ejop-243	29	30	is	be	AUX
ejop-243	29	31	wrong	wrong	ADJ
ejop-243	29	32	in	in	ADP
ejop-243	29	33	their	their	PRON
ejop-243	29	34	environment	environment	NOUN
ejop-243	29	35	and	and	CCONJ
ejop-243	29	36	that	that	SCONJ
ejop-243	29	37	some	some	DET
ejop-243	29	38	action	action	NOUN
ejop-243	29	39	is	be	AUX
ejop-243	29	40	necessary	necessary	ADJ
ejop-243	29	41	,	,	PUNCT
ejop-243	29	42	positive	positive	ADJ
ejop-243	29	43	moods	mood	NOUN
ejop-243	29	44	have	have	VERB
ejop-243	29	45	the	the	DET
ejop-243	29	46	opposite	opposite	ADJ
ejop-243	29	47	effect	effect	NOUN
ejop-243	29	48	;	;	PUNCT
ejop-243	29	49	they	they	PRON
ejop-243	29	50	signal	signal	VERB
ejop-243	29	51	that	that	SCONJ
ejop-243	29	52	everything	everything	PRON
ejop-243	29	53	is	be	AUX
ejop-243	29	54	fine	fine	ADJ
ejop-243	29	55	and	and	CCONJ
ejop-243	29	56	no	no	DET
ejop-243	29	57	effortful	effortful	ADJ
ejop-243	29	58	thought	thought	NOUN
ejop-243	29	59	is	be	AUX
ejop-243	29	60	necessary	necessary	ADJ
ejop-243	29	61	(	(	PUNCT
ejop-243	29	62	schawtz	schawtz	ADJ
ejop-243	29	63	,	,	PUNCT
ejop-243	29	64	1990	1990	NUM
ejop-243	29	65	)	)	PUNCT
ejop-243	29	66	.	.	PUNCT
ejop-243	30	1	as	as	ADP
ejop-243	30	2	a	a	DET
ejop-243	30	3	result	result	NOUN
ejop-243	30	4	,	,	PUNCT
ejop-243	30	5	people	people	NOUN
ejop-243	30	6	in	in	ADP
ejop-243	30	7	a	a	DET
ejop-243	30	8	positive	positive	ADJ
ejop-243	30	9	mood	mood	NOUN
ejop-243	30	10	are	be	AUX
ejop-243	30	11	more	more	ADV
ejop-243	30	12	persuadable	persuadable	ADJ
ejop-243	30	13	because	because	SCONJ
ejop-243	30	14	they	they	PRON
ejop-243	30	15	are	be	AUX
ejop-243	30	16	less	less	ADV
ejop-243	30	17	likely	likely	ADJ
ejop-243	30	18	to	to	PART
ejop-243	30	19	engage	engage	VERB
ejop-243	30	20	in	in	ADP
ejop-243	30	21	extensive	extensive	ADJ
ejop-243	30	22	thinking	thinking	NOUN
ejop-243	30	23	of	of	ADP
ejop-243	30	24	the	the	DET
ejop-243	30	25	presented	present	VERB
ejop-243	30	26	arguments	argument	NOUN
ejop-243	30	27	than	than	ADP
ejop-243	30	28	those	those	PRON
ejop-243	30	29	in	in	ADP
ejop-243	30	30	a	a	DET
ejop-243	30	31	neutral	neutral	ADJ
ejop-243	30	32	or	or	CCONJ
ejop-243	30	33	negative	negative	ADJ
ejop-243	30	34	mood	mood	NOUN
ejop-243	30	35	.	.	PUNCT
ejop-243	31	1	although	although	SCONJ
ejop-243	31	2	the	the	DET
ejop-243	31	3	‘	'	PUNCT
ejop-243	31	4	feelings	feeling	NOUN
ejop-243	31	5	-	-	PUNCT
ejop-243	31	6	as	as	ADP
ejop-243	31	7	-	-	PUNCT
ejop-243	31	8	information	information	NOUN
ejop-243	31	9	’	'	PUNCT
ejop-243	31	10	view	view	NOUN
ejop-243	31	11	contends	contend	VERB
ejop-243	31	12	that	that	SCONJ
ejop-243	31	13	happy	happy	ADJ
ejop-243	31	14	people	people	NOUN
ejop-243	31	15	tend	tend	VERB
ejop-243	31	16	to	to	PART
ejop-243	31	17	rely	rely	VERB
ejop-243	31	18	on	on	ADP
ejop-243	31	19	peripheral	peripheral	ADJ
ejop-243	31	20	route	route	NOUN
ejop-243	31	21	processing	processing	NOUN
ejop-243	31	22	,	,	PUNCT
ejop-243	31	23	an	an	DET
ejop-243	31	24	alterative	alterative	ADJ
ejop-243	31	25	cognitive	cognitive	ADJ
ejop-243	31	26	response	response	NOUN
ejop-243	31	27	explanation	explanation	NOUN
ejop-243	31	28	–	–	PUNCT
ejop-243	31	29	the	the	DET
ejop-243	31	30	‘	'	PUNCT
ejop-243	31	31	hedonic	hedonic	ADJ
ejop-243	31	32	contingency	contingency	NOUN
ejop-243	31	33	view	view	NOUN
ejop-243	31	34	’	'	PUNCT
ejop-243	31	35	–	–	PUNCT
ejop-243	31	36	asserts	assert	VERB
ejop-243	31	37	that	that	SCONJ
ejop-243	31	38	this	this	PRON
ejop-243	31	39	is	be	AUX
ejop-243	31	40	not	not	PART
ejop-243	31	41	always	always	ADV
ejop-243	31	42	the	the	DET
ejop-243	31	43	case	case	NOUN
ejop-243	31	44	(	(	PUNCT
ejop-243	31	45	wenger	wenger	PROPN
ejop-243	31	46	and	and	CCONJ
ejop-243	31	47	petty	petty	ADJ
ejop-243	31	48	,	,	PUNCT
ejop-243	31	49	1994	1994	NUM
ejop-243	31	50	)	)	PUNCT
ejop-243	31	51	.	.	PUNCT
ejop-243	32	1	according	accord	VERB
ejop-243	32	2	to	to	ADP
ejop-243	32	3	this	this	DET
ejop-243	32	4	perspective	perspective	NOUN
ejop-243	32	5	,	,	PUNCT
ejop-243	32	6	happy	happy	ADJ
ejop-243	32	7	people	people	NOUN
ejop-243	32	8	will	will	AUX
ejop-243	32	9	engage	engage	VERB
ejop-243	32	10	in	in	ADP
ejop-243	32	11	a	a	DET
ejop-243	32	12	cognitive	cognitive	ADJ
ejop-243	32	13	task	task	NOUN
ejop-243	32	14	that	that	PRON
ejop-243	32	15	allow	allow	VERB
ejop-243	32	16	them	they	PRON
ejop-243	32	17	to	to	PART
ejop-243	32	18	remain	remain	VERB
ejop-243	32	19	happy	happy	ADJ
ejop-243	32	20	and	and	CCONJ
ejop-243	32	21	will	will	AUX
ejop-243	32	22	avoid	avoid	VERB
ejop-243	32	23	those	those	DET
ejop-243	32	24	tasks	task	NOUN
ejop-243	32	25	that	that	PRON
ejop-243	32	26	lower	lower	VERB
ejop-243	32	27	their	their	PRON
ejop-243	32	28	mood	mood	NOUN
ejop-243	32	29	.	.	PUNCT
ejop-243	33	1	research	research	NOUN
ejop-243	33	2	investigating	investigate	VERB
ejop-243	33	3	this	this	DET
ejop-243	33	4	possible	possible	ADJ
ejop-243	33	5	effect	effect	NOUN
ejop-243	33	6	indicated	indicate	VERB
ejop-243	33	7	that	that	SCONJ
ejop-243	33	8	a	a	DET
ejop-243	33	9	happy	happy	ADJ
ejop-243	33	10	mood	mood	NOUN
ejop-243	33	11	can	can	AUX
ejop-243	33	12	indeed	indeed	ADV
ejop-243	33	13	lead	lead	VERB
ejop-243	33	14	to	to	ADP
ejop-243	33	15	greater	great	ADJ
ejop-243	33	16	message	message	NOUN
ejop-243	33	17	elaboration	elaboration	NOUN
ejop-243	33	18	than	than	ADP
ejop-243	33	19	a	a	DET
ejop-243	33	20	neutral	neutral	ADJ
ejop-243	33	21	or	or	CCONJ
ejop-243	33	22	sad	sad	ADJ
ejop-243	33	23	mood	mood	NOUN
ejop-243	33	24	,	,	PUNCT
ejop-243	33	25	when	when	SCONJ
ejop-243	33	26	the	the	DET
ejop-243	33	27	persuasive	persuasive	ADJ
ejop-243	33	28	message	message	NOUN
ejop-243	33	29	is	be	AUX
ejop-243	33	30	either	either	CCONJ
ejop-243	33	31	uplifting	uplifting	ADJ
ejop-243	33	32	or	or	CCONJ
ejop-243	33	33	not	not	PART
ejop-243	33	34	mood	mood	NOUN
ejop-243	33	35	threatening	threaten	VERB
ejop-243	33	36	(	(	PUNCT
ejop-243	33	37	mood	mood	NOUN
ejop-243	33	38	congruent	congruent	ADJ
ejop-243	33	39	)	)	PUNCT
ejop-243	33	40	(	(	PUNCT
ejop-243	33	41	norris	norris	PROPN
ejop-243	33	42	,	,	PUNCT
ejop-243	33	43	colmon	colmon	NOUN
ejop-243	33	44	and	and	CCONJ
ejop-243	33	45	aleixo	aleixo	NOUN
ejop-243	33	46	,	,	PUNCT
ejop-243	33	47	2003	2003	NUM
ejop-243	33	48	;	;	PUNCT
ejop-243	33	49	coulter	coulter	PROPN
ejop-243	33	50	,	,	PUNCT
ejop-243	33	51	2003	2003	NUM
ejop-243	33	52	;	;	PUNCT
ejop-243	33	53	wegner	wegner	PROPN
ejop-243	33	54	,	,	PUNCT
ejop-243	33	55	petty	petty	NOUN
ejop-243	33	56	and	and	CCONJ
ejop-243	33	57	smith	smith	PROPN
ejop-243	33	58	,	,	PUNCT
ejop-243	33	59	1995	1995	NUM
ejop-243	33	60	)	)	PUNCT
ejop-243	33	61	.	.	PUNCT
ejop-243	34	1	thus	thus	ADV
ejop-243	34	2	,	,	PUNCT
ejop-243	34	3	europe	europe	PROPN
ejop-243	34	4	’s	’s	PART
ejop-243	34	5	journal	journal	PROPN
ejop-243	34	6	of	of	ADP
ejop-243	34	7	psychology	psychology	NOUN
ejop-243	34	8	120	120	NUM
ejop-243	34	9	it	it	PRON
ejop-243	34	10	appears	appear	VERB
ejop-243	34	11	that	that	SCONJ
ejop-243	34	12	happy	happy	ADJ
ejop-243	34	13	people	people	NOUN
ejop-243	34	14	do	do	AUX
ejop-243	34	15	not	not	PART
ejop-243	34	16	always	always	ADV
ejop-243	34	17	process	process	VERB
ejop-243	34	18	information	information	NOUN
ejop-243	34	19	less	less	ADJ
ejop-243	34	20	than	than	ADP
ejop-243	34	21	neutral	neutral	ADJ
ejop-243	34	22	or	or	CCONJ
ejop-243	34	23	sad	sad	ADJ
ejop-243	34	24	people	people	NOUN
ejop-243	34	25	.	.	PUNCT
ejop-243	35	1	taken	take	VERB
ejop-243	35	2	together	together	ADV
ejop-243	35	3	,	,	PUNCT
ejop-243	35	4	the	the	DET
ejop-243	35	5	above	above	ADJ
ejop-243	35	6	studies	study	NOUN
ejop-243	35	7	suggest	suggest	VERB
ejop-243	35	8	that	that	SCONJ
ejop-243	35	9	there	there	PRON
ejop-243	35	10	is	be	VERB
ejop-243	35	11	a	a	DET
ejop-243	35	12	likelihood	likelihood	NOUN
ejop-243	35	13	that	that	SCONJ
ejop-243	35	14	mood	mood	NOUN
ejop-243	35	15	has	have	AUX
ejop-243	35	16	a	a	DET
ejop-243	35	17	lot	lot	NOUN
ejop-243	35	18	of	of	ADP
ejop-243	35	19	effect	effect	NOUN
ejop-243	35	20	on	on	ADP
ejop-243	35	21	the	the	DET
ejop-243	35	22	way	way	NOUN
ejop-243	35	23	messages	message	NOUN
ejop-243	35	24	are	be	AUX
ejop-243	35	25	received	receive	VERB
ejop-243	35	26	and	and	CCONJ
ejop-243	35	27	processed	process	VERB
ejop-243	35	28	.	.	PUNCT
ejop-243	36	1	therefore	therefore	ADV
ejop-243	36	2	the	the	DET
ejop-243	36	3	aim	aim	NOUN
ejop-243	36	4	of	of	ADP
ejop-243	36	5	this	this	DET
ejop-243	36	6	study	study	NOUN
ejop-243	36	7	is	be	AUX
ejop-243	36	8	to	to	PART
ejop-243	36	9	determine	determine	VERB
ejop-243	36	10	whether	whether	SCONJ
ejop-243	36	11	being	be	AUX
ejop-243	36	12	in	in	ADP
ejop-243	36	13	a	a	DET
ejop-243	36	14	positive	positive	ADJ
ejop-243	36	15	mood	mood	NOUN
ejop-243	36	16	or	or	CCONJ
ejop-243	36	17	negative	negative	ADJ
ejop-243	36	18	mood	mood	NOUN
ejop-243	36	19	affect	affect	VERB
ejop-243	36	20	audience	audience	NOUN
ejop-243	36	21	evaluation	evaluation	NOUN
ejop-243	36	22	of	of	ADP
ejop-243	36	23	advertisement	advertisement	NOUN
ejop-243	36	24	as	as	ADP
ejop-243	36	25	effective	effective	ADJ
ejop-243	36	26	or	or	CCONJ
ejop-243	36	27	not	not	PART
ejop-243	36	28	effective	effective	ADJ
ejop-243	36	29	.	.	PUNCT
ejop-243	37	1	materials	material	NOUN
ejop-243	37	2	and	and	CCONJ
ejop-243	37	3	methods	method	NOUN
ejop-243	37	4	design	design	VERB
ejop-243	37	5	a	a	DET
ejop-243	37	6	between	between	ADP
ejop-243	37	7	-	-	PUNCT
ejop-243	37	8	subject	subject	NOUN
ejop-243	37	9	experimental	experimental	ADJ
ejop-243	37	10	design	design	NOUN
ejop-243	37	11	was	be	AUX
ejop-243	37	12	employed	employ	VERB
ejop-243	37	13	to	to	PART
ejop-243	37	14	test	test	VERB
ejop-243	37	15	whether	whether	SCONJ
ejop-243	37	16	positive	positive	ADJ
ejop-243	37	17	or	or	CCONJ
ejop-243	37	18	negative	negative	ADJ
ejop-243	37	19	affect	affect	NOUN
ejop-243	37	20	induced	induce	VERB
ejop-243	37	21	by	by	ADP
ejop-243	37	22	the	the	DET
ejop-243	37	23	film	film	NOUN
ejop-243	37	24	clips	clip	NOUN
ejop-243	37	25	had	have	VERB
ejop-243	37	26	any	any	DET
ejop-243	37	27	effect	effect	NOUN
ejop-243	37	28	on	on	ADP
ejop-243	37	29	advertising	advertising	NOUN
ejop-243	37	30	effectiveness	effectiveness	NOUN
ejop-243	37	31	.	.	PUNCT
ejop-243	38	1	advertising	advertising	NOUN
ejop-243	38	2	effectiveness	effectiveness	NOUN
ejop-243	38	3	was	be	AUX
ejop-243	38	4	measured	measure	VERB
ejop-243	38	5	by	by	ADP
ejop-243	38	6	attitude	attitude	NOUN
ejop-243	38	7	towards	towards	ADP
ejop-243	38	8	the	the	DET
ejop-243	38	9	advertised	advertise	VERB
ejop-243	38	10	products	product	NOUN
ejop-243	38	11	scale	scale	NOUN
ejop-243	38	12	and	and	CCONJ
ejop-243	38	13	intention	intention	NOUN
ejop-243	38	14	to	to	PART
ejop-243	38	15	buy	buy	VERB
ejop-243	38	16	the	the	DET
ejop-243	38	17	advertised	advertise	VERB
ejop-243	38	18	products	product	NOUN
ejop-243	38	19	scale	scale	NOUN
ejop-243	38	20	.	.	PUNCT
ejop-243	39	1	the	the	DET
ejop-243	39	2	adverts	advert	NOUN
ejop-243	39	3	were	be	AUX
ejop-243	39	4	embedded	embed	VERB
ejop-243	39	5	into	into	ADP
ejop-243	39	6	the	the	DET
ejop-243	39	7	positive	positive	ADJ
ejop-243	39	8	and	and	CCONJ
ejop-243	39	9	negative	negative	ADJ
ejop-243	39	10	film	film	NOUN
ejop-243	39	11	clips	clip	NOUN
ejop-243	39	12	.	.	PUNCT
ejop-243	40	1	setting	set	VERB
ejop-243	40	2	two	two	NUM
ejop-243	40	3	laboratories	laboratory	NOUN
ejop-243	40	4	in	in	ADP
ejop-243	40	5	the	the	DET
ejop-243	40	6	department	department	NOUN
ejop-243	40	7	of	of	ADP
ejop-243	40	8	geography	geography	NOUN
ejop-243	40	9	and	and	CCONJ
ejop-243	40	10	planning	planning	NOUN
ejop-243	40	11	science	science	NOUN
ejop-243	40	12	,	,	PUNCT
ejop-243	40	13	faculty	faculty	NOUN
ejop-243	40	14	of	of	ADP
ejop-243	40	15	the	the	DET
ejop-243	40	16	social	social	ADJ
ejop-243	40	17	science	science	NOUN
ejop-243	40	18	,	,	PUNCT
ejop-243	40	19	university	university	NOUN
ejop-243	40	20	of	of	ADP
ejop-243	40	21	ado	ado	NOUN
ejop-243	40	22	-	-	PUNCT
ejop-243	40	23	ekiti	ekiti	PROPN
ejop-243	40	24	,	,	PUNCT
ejop-243	40	25	ekiti	ekiti	ADJ
ejop-243	40	26	state	state	NOUN
ejop-243	40	27	were	be	AUX
ejop-243	40	28	used	use	VERB
ejop-243	40	29	for	for	ADP
ejop-243	40	30	the	the	DET
ejop-243	40	31	study	study	NOUN
ejop-243	40	32	,	,	PUNCT
ejop-243	40	33	because	because	SCONJ
ejop-243	40	34	of	of	ADP
ejop-243	40	35	their	their	PRON
ejop-243	40	36	quiet	quiet	ADJ
ejop-243	40	37	situation	situation	NOUN
ejop-243	40	38	which	which	PRON
ejop-243	40	39	allowed	allow	VERB
ejop-243	40	40	for	for	ADP
ejop-243	40	41	a	a	DET
ejop-243	40	42	carefully	carefully	ADV
ejop-243	40	43	controlled	control	VERB
ejop-243	40	44	environment	environment	NOUN
ejop-243	40	45	.	.	PUNCT
ejop-243	41	1	subjects	subject	VERB
ejop-243	41	2	the	the	DET
ejop-243	41	3	research	research	NOUN
ejop-243	41	4	participants	participant	NOUN
ejop-243	41	5	were	be	AUX
ejop-243	41	6	three	three	NUM
ejop-243	41	7	hundred	hundred	NUM
ejop-243	41	8	and	and	CCONJ
ejop-243	41	9	twenty	twenty	NUM
ejop-243	41	10	(	(	PUNCT
ejop-243	41	11	320	320	NUM
ejop-243	41	12	)	)	PUNCT
ejop-243	41	13	university	university	NOUN
ejop-243	41	14	undergraduates	undergraduate	NOUN
ejop-243	41	15	drawn	draw	VERB
ejop-243	41	16	from	from	ADP
ejop-243	41	17	the	the	DET
ejop-243	41	18	faculty	faculty	NOUN
ejop-243	41	19	of	of	ADP
ejop-243	41	20	the	the	DET
ejop-243	41	21	social	social	ADJ
ejop-243	41	22	science	science	NOUN
ejop-243	41	23	.	.	PUNCT
ejop-243	42	1	like	like	ADP
ejop-243	42	2	most	most	ADJ
ejop-243	42	3	other	other	ADJ
ejop-243	42	4	advertising	advertising	NOUN
ejop-243	42	5	research	research	NOUN
ejop-243	42	6	studies	study	NOUN
ejop-243	42	7	(	(	PUNCT
ejop-243	42	8	e.g.	e.g.	ADV
ejop-243	42	9	knoch	knoch	NOUN
ejop-243	42	10	and	and	CCONJ
ejop-243	42	11	mccarthy	mccarthy	PROPN
ejop-243	42	12	,	,	PUNCT
ejop-243	42	13	2004	2004	NUM
ejop-243	42	14	;	;	PUNCT
ejop-243	42	15	fieldling	fieldle	VERB
ejop-243	42	16	et	et	PROPN
ejop-243	42	17	al	al	PROPN
ejop-243	42	18	,	,	PUNCT
ejop-243	42	19	2006	2006	NUM
ejop-243	42	20	;	;	PUNCT
ejop-243	42	21	shenge	shenge	NOUN
ejop-243	42	22	,	,	PUNCT
ejop-243	42	23	2003	2003	NUM
ejop-243	42	24	;	;	PUNCT
ejop-243	42	25	morison	morison	PROPN
ejop-243	42	26	et	et	PROPN
ejop-243	42	27	al	al	PROPN
ejop-243	42	28	,	,	PUNCT
ejop-243	42	29	2003	2003	NUM
ejop-243	42	30	)	)	PUNCT
ejop-243	42	31	this	this	DET
ejop-243	42	32	study	study	NOUN
ejop-243	42	33	was	be	AUX
ejop-243	42	34	conducted	conduct	VERB
ejop-243	42	35	using	use	VERB
ejop-243	42	36	undergraduate	undergraduate	ADJ
ejop-243	42	37	students	student	NOUN
ejop-243	42	38	,	,	PUNCT
ejop-243	42	39	but	but	CCONJ
ejop-243	42	40	,	,	PUNCT
ejop-243	42	41	unlike	unlike	ADP
ejop-243	42	42	those	those	DET
ejop-243	42	43	studies	study	NOUN
ejop-243	42	44	,	,	PUNCT
ejop-243	42	45	the	the	DET
ejop-243	42	46	participants	participant	NOUN
ejop-243	42	47	were	be	AUX
ejop-243	42	48	not	not	PART
ejop-243	42	49	paid	pay	VERB
ejop-243	42	50	for	for	ADP
ejop-243	42	51	participating	participate	VERB
ejop-243	42	52	in	in	ADP
ejop-243	42	53	the	the	DET
ejop-243	42	54	research	research	NOUN
ejop-243	42	55	;	;	PUNCT
ejop-243	42	56	neither	neither	CCONJ
ejop-243	42	57	did	do	AUX
ejop-243	42	58	they	they	PRON
ejop-243	42	59	receive	receive	VERB
ejop-243	42	60	any	any	DET
ejop-243	42	61	credit	credit	NOUN
ejop-243	42	62	on	on	ADP
ejop-243	42	63	any	any	DET
ejop-243	42	64	course	course	NOUN
ejop-243	42	65	for	for	ADP
ejop-243	42	66	their	their	PRON
ejop-243	42	67	participation	participation	NOUN
ejop-243	42	68	.	.	PUNCT
ejop-243	43	1	materials	material	NOUN
ejop-243	43	2	the	the	DET
ejop-243	43	3	adverstiments	adverstiment	NOUN
ejop-243	43	4	.	.	PUNCT
ejop-243	44	1	unlike	unlike	ADP
ejop-243	44	2	some	some	DET
ejop-243	44	3	previous	previous	ADJ
ejop-243	44	4	advertising	advertising	NOUN
ejop-243	44	5	research	research	NOUN
ejop-243	44	6	(	(	PUNCT
ejop-243	44	7	e.g.	e.g.	ADV
ejop-243	44	8	,	,	PUNCT
ejop-243	44	9	kim	kim	PROPN
ejop-243	44	10	and	and	CCONJ
ejop-243	44	11	biocca	biocca	NOUN
ejop-243	44	12	,	,	PUNCT
ejop-243	44	13	1997	1997	NUM
ejop-243	44	14	;	;	PUNCT
ejop-243	44	15	knap	knap	NOUN
ejop-243	44	16	and	and	CCONJ
ejop-243	44	17	hall	hall	PROPN
ejop-243	44	18	,	,	PUNCT
ejop-243	44	19	2006	2006	NUM
ejop-243	44	20	;	;	PUNCT
ejop-243	44	21	puccinelli	puccinelli	PROPN
ejop-243	44	22	,	,	PUNCT
ejop-243	44	23	2006	2006	NUM
ejop-243	44	24	)	)	PUNCT
ejop-243	44	25	,	,	PUNCT
ejop-243	44	26	utilizing	utilize	VERB
ejop-243	44	27	existing	exist	VERB
ejop-243	44	28	adverts	advert	NOUN
ejop-243	44	29	,	,	PUNCT
ejop-243	44	30	specifically	specifically	ADV
ejop-243	44	31	designed	design	VERB
ejop-243	44	32	adverts	advert	NOUN
ejop-243	44	33	effect	effect	NOUN
ejop-243	44	34	of	of	ADP
ejop-243	44	35	consumers	consumer	NOUN
ejop-243	44	36	mood	mood	VERB
ejop-243	44	37	on	on	ADP
ejop-243	44	38	advertising	advertising	NOUN
ejop-243	44	39	effectiveness	effectiveness	NOUN
ejop-243	44	40	121	121	NUM
ejop-243	44	41	were	be	AUX
ejop-243	44	42	used	use	VERB
ejop-243	44	43	for	for	ADP
ejop-243	44	44	this	this	DET
ejop-243	44	45	study	study	NOUN
ejop-243	44	46	.	.	PUNCT
ejop-243	45	1	two	two	NUM
ejop-243	45	2	undergraduate	undergraduate	ADJ
ejop-243	45	3	actors	actor	NOUN
ejop-243	45	4	(	(	PUNCT
ejop-243	45	5	male	male	ADJ
ejop-243	45	6	and	and	CCONJ
ejop-243	45	7	female	female	NOUN
ejop-243	45	8	)	)	PUNCT
ejop-243	45	9	recruited	recruit	VERB
ejop-243	45	10	through	through	ADP
ejop-243	45	11	theatre	theatre	NOUN
ejop-243	45	12	organizations	organization	NOUN
ejop-243	45	13	on	on	ADP
ejop-243	45	14	a	a	DET
ejop-243	45	15	university	university	NOUN
ejop-243	45	16	campus	campus	NOUN
ejop-243	45	17	served	serve	VERB
ejop-243	45	18	as	as	ADP
ejop-243	45	19	the	the	DET
ejop-243	45	20	presenter	presenter	NOUN
ejop-243	45	21	of	of	ADP
ejop-243	45	22	the	the	DET
ejop-243	45	23	adverts	advert	NOUN
ejop-243	45	24	.	.	PUNCT
ejop-243	46	1	before	before	ADP
ejop-243	46	2	video	video	NOUN
ejop-243	46	3	taping	tape	VERB
ejop-243	46	4	the	the	DET
ejop-243	46	5	adverts	advert	NOUN
ejop-243	46	6	for	for	ADP
ejop-243	46	7	each	each	DET
ejop-243	46	8	product	product	NOUN
ejop-243	46	9	,	,	PUNCT
ejop-243	46	10	the	the	DET
ejop-243	46	11	actors	actor	NOUN
ejop-243	46	12	memorized	memorize	VERB
ejop-243	46	13	the	the	DET
ejop-243	46	14	product	product	NOUN
ejop-243	46	15	descriptions	description	NOUN
ejop-243	46	16	.	.	PUNCT
ejop-243	47	1	each	each	DET
ejop-243	47	2	person	person	NOUN
ejop-243	47	3	presented	present	VERB
ejop-243	47	4	the	the	DET
ejop-243	47	5	two	two	NUM
ejop-243	47	6	products	product	NOUN
ejop-243	47	7	to	to	PART
ejop-243	47	8	eliminate	eliminate	VERB
ejop-243	47	9	the	the	DET
ejop-243	47	10	likely	likely	ADJ
ejop-243	47	11	effect	effect	NOUN
ejop-243	47	12	of	of	ADP
ejop-243	47	13	sex	sex	NOUN
ejop-243	47	14	of	of	ADP
ejop-243	47	15	the	the	DET
ejop-243	47	16	advert	advert	ADJ
ejop-243	47	17	presenter	presenter	NOUN
ejop-243	47	18	.	.	PUNCT
ejop-243	48	1	participants	participant	NOUN
ejop-243	48	2	’	'	PUNCT
ejop-243	48	3	mood	mood	NOUN
ejop-243	48	4	manipulation	manipulation	NOUN
ejop-243	48	5	a	a	DET
ejop-243	48	6	10	10	NUM
ejop-243	48	7	-	-	PUNCT
ejop-243	48	8	minute	minute	NOUN
ejop-243	48	9	film	film	NOUN
ejop-243	48	10	clip	clip	NOUN
ejop-243	48	11	was	be	AUX
ejop-243	48	12	used	use	VERB
ejop-243	48	13	to	to	PART
ejop-243	48	14	induce	induce	VERB
ejop-243	48	15	a	a	DET
ejop-243	48	16	negative	negative	ADJ
ejop-243	48	17	or	or	CCONJ
ejop-243	48	18	positive	positive	ADJ
ejop-243	48	19	mood	mood	NOUN
ejop-243	48	20	.	.	PUNCT
ejop-243	49	1	both	both	CCONJ
ejop-243	49	2	the	the	DET
ejop-243	49	3	negative	negative	ADJ
ejop-243	49	4	clip	clip	NOUN
ejop-243	49	5	and	and	CCONJ
ejop-243	49	6	the	the	DET
ejop-243	49	7	positive	positive	ADJ
ejop-243	49	8	clip	clip	NOUN
ejop-243	49	9	were	be	AUX
ejop-243	49	10	extracts	extract	NOUN
ejop-243	49	11	from	from	ADP
ejop-243	49	12	a	a	DET
ejop-243	49	13	home	home	NOUN
ejop-243	49	14	video	video	NOUN
ejop-243	49	15	titled	title	VERB
ejop-243	49	16	“	"	PUNCT
ejop-243	49	17	the	the	DET
ejop-243	49	18	bastard	bastard	NOUN
ejop-243	49	19	”	"	PUNCT
ejop-243	49	20	.	.	PUNCT
ejop-243	50	1	the	the	DET
ejop-243	50	2	positive	positive	ADJ
ejop-243	50	3	clip	clip	NOUN
ejop-243	50	4	was	be	AUX
ejop-243	50	5	about	about	ADP
ejop-243	50	6	a	a	DET
ejop-243	50	7	family	family	NOUN
ejop-243	50	8	that	that	SCONJ
ejop-243	50	9	everything	everything	PRON
ejop-243	50	10	was	be	AUX
ejop-243	50	11	going	go	VERB
ejop-243	50	12	on	on	ADP
ejop-243	50	13	well	well	ADV
ejop-243	50	14	for	for	ADP
ejop-243	50	15	;	;	PUNCT
ejop-243	50	16	the	the	DET
ejop-243	50	17	parents	parent	NOUN
ejop-243	50	18	were	be	AUX
ejop-243	50	19	prospering	prosper	VERB
ejop-243	50	20	economically	economically	ADV
ejop-243	50	21	and	and	CCONJ
ejop-243	50	22	in	in	ADP
ejop-243	50	23	other	other	ADJ
ejop-243	50	24	respects	respect	NOUN
ejop-243	50	25	,	,	PUNCT
ejop-243	50	26	and	and	CCONJ
ejop-243	50	27	the	the	DET
ejop-243	50	28	children	child	NOUN
ejop-243	50	29	were	be	AUX
ejop-243	50	30	gaining	gain	VERB
ejop-243	50	31	admission	admission	NOUN
ejop-243	50	32	into	into	ADP
ejop-243	50	33	university	university	NOUN
ejop-243	50	34	.	.	PUNCT
ejop-243	51	1	the	the	DET
ejop-243	51	2	negative	negative	ADJ
ejop-243	51	3	aspect	aspect	NOUN
ejop-243	51	4	was	be	AUX
ejop-243	51	5	how	how	SCONJ
ejop-243	51	6	a	a	DET
ejop-243	51	7	gang	gang	NOUN
ejop-243	51	8	of	of	ADP
ejop-243	51	9	armed	armed	ADJ
ejop-243	51	10	robbers	robber	NOUN
ejop-243	51	11	came	come	VERB
ejop-243	51	12	to	to	PART
ejop-243	51	13	wipe	wipe	VERB
ejop-243	51	14	off	off	ADP
ejop-243	51	15	the	the	DET
ejop-243	51	16	joy	joy	NOUN
ejop-243	51	17	of	of	ADP
ejop-243	51	18	the	the	DET
ejop-243	51	19	family	family	NOUN
ejop-243	51	20	by	by	ADP
ejop-243	51	21	raping	rape	VERB
ejop-243	51	22	the	the	DET
ejop-243	51	23	daughter	daughter	NOUN
ejop-243	51	24	,	,	PUNCT
ejop-243	51	25	killing	kill	VERB
ejop-243	51	26	the	the	DET
ejop-243	51	27	father	father	NOUN
ejop-243	51	28	and	and	CCONJ
ejop-243	51	29	son	son	NOUN
ejop-243	51	30	and	and	CCONJ
ejop-243	51	31	leaving	leave	VERB
ejop-243	51	32	the	the	DET
ejop-243	51	33	mother	mother	NOUN
ejop-243	51	34	and	and	CCONJ
ejop-243	51	35	daughter	daughter	NOUN
ejop-243	51	36	with	with	ADP
ejop-243	51	37	psychologically	psychologically	ADV
ejop-243	51	38	traumatised	traumatise	VERB
ejop-243	51	39	.	.	PUNCT
ejop-243	52	1	extracting	extract	VERB
ejop-243	52	2	both	both	CCONJ
ejop-243	52	3	positive	positive	ADJ
ejop-243	52	4	and	and	CCONJ
ejop-243	52	5	negative	negative	ADJ
ejop-243	52	6	induced	induced	ADJ
ejop-243	52	7	aspects	aspect	NOUN
ejop-243	52	8	from	from	ADP
ejop-243	52	9	the	the	DET
ejop-243	52	10	same	same	ADJ
ejop-243	52	11	film	film	NOUN
ejop-243	52	12	made	make	VERB
ejop-243	52	13	it	it	PRON
ejop-243	52	14	possible	possible	ADJ
ejop-243	52	15	to	to	PART
ejop-243	52	16	use	use	VERB
ejop-243	52	17	the	the	DET
ejop-243	52	18	same	same	ADJ
ejop-243	52	19	set	set	NOUN
ejop-243	52	20	of	of	ADP
ejop-243	52	21	actors	actor	NOUN
ejop-243	52	22	.	.	PUNCT
ejop-243	53	1	the	the	DET
ejop-243	53	2	two	two	NUM
ejop-243	53	3	clips	clip	NOUN
ejop-243	53	4	were	be	AUX
ejop-243	53	5	subjected	subject	VERB
ejop-243	53	6	to	to	ADP
ejop-243	53	7	a	a	DET
ejop-243	53	8	rating	rating	NOUN
ejop-243	53	9	by	by	ADP
ejop-243	53	10	a	a	DET
ejop-243	53	11	conference	conference	NOUN
ejop-243	53	12	of	of	ADP
ejop-243	53	13	experts	expert	NOUN
ejop-243	53	14	with	with	ADP
ejop-243	53	15	raters	rater	NOUN
ejop-243	53	16	expressing	express	VERB
ejop-243	53	17	100	100	NUM
ejop-243	53	18	percent	percent	NOUN
ejop-243	53	19	rating	rating	NOUN
ejop-243	53	20	for	for	ADP
ejop-243	53	21	the	the	DET
ejop-243	53	22	sadness	sadness	NOUN
ejop-243	53	23	-	-	PUNCT
ejop-243	53	24	eliciting	elicit	VERB
ejop-243	53	25	clip	clip	NOUN
ejop-243	53	26	and	and	CCONJ
ejop-243	53	27	70.5	70.5	NUM
ejop-243	53	28	percent	percent	NOUN
ejop-243	53	29	rating	rating	NOUN
ejop-243	53	30	for	for	ADP
ejop-243	53	31	the	the	DET
ejop-243	53	32	happiness	happiness	NOUN
ejop-243	53	33	-	-	PUNCT
ejop-243	53	34	eliciting	elicit	VERB
ejop-243	53	35	clip	clip	NOUN
ejop-243	53	36	.	.	PUNCT
ejop-243	54	1	another	another	DET
ejop-243	54	2	set	set	NOUN
ejop-243	54	3	of	of	ADP
ejop-243	54	4	20	20	NUM
ejop-243	54	5	undergraduates	undergraduate	NOUN
ejop-243	54	6	also	also	ADV
ejop-243	54	7	watched	watch	VERB
ejop-243	54	8	and	and	CCONJ
ejop-243	54	9	rated	rate	VERB
ejop-243	54	10	the	the	DET
ejop-243	54	11	clips	clip	NOUN
ejop-243	54	12	on	on	ADP
ejop-243	54	13	a	a	DET
ejop-243	54	14	ten	ten	NUM
ejop-243	54	15	-	-	PUNCT
ejop-243	54	16	point	point	NOUN
ejop-243	54	17	scale	scale	NOUN
ejop-243	54	18	;	;	PUNCT
ejop-243	54	19	a	a	DET
ejop-243	54	20	reported	report	VERB
ejop-243	54	21	feeling	feeling	NOUN
ejop-243	54	22	of	of	ADP
ejop-243	54	23	sadness	sadness	NOUN
ejop-243	54	24	at	at	ADP
ejop-243	54	25	9.5	9.5	NUM
ejop-243	54	26	was	be	AUX
ejop-243	54	27	recorded	record	VERB
ejop-243	54	28	for	for	ADP
ejop-243	54	29	the	the	DET
ejop-243	54	30	sadness	sadness	NOUN
ejop-243	54	31	eliciting	elicit	VERB
ejop-243	54	32	clip	clip	NOUN
ejop-243	54	33	and	and	CCONJ
ejop-243	54	34	a	a	DET
ejop-243	54	35	happy	happy	ADJ
ejop-243	54	36	feeling	feeling	NOUN
ejop-243	54	37	of	of	ADP
ejop-243	54	38	8.0	8.0	NUM
ejop-243	54	39	was	be	AUX
ejop-243	54	40	recorded	record	VERB
ejop-243	54	41	for	for	ADP
ejop-243	54	42	the	the	DET
ejop-243	54	43	happiness	happiness	NOUN
ejop-243	54	44	eliciting	elicit	VERB
ejop-243	54	45	clip	clip	NOUN
ejop-243	54	46	.	.	PUNCT
ejop-243	55	1	these	these	DET
ejop-243	55	2	mood	mood	NOUN
ejop-243	55	3	-	-	PUNCT
ejop-243	55	4	eliciting	elicit	VERB
ejop-243	55	5	clips	clip	NOUN
ejop-243	55	6	were	be	AUX
ejop-243	55	7	combined	combine	VERB
ejop-243	55	8	with	with	ADP
ejop-243	55	9	four	four	NUM
ejop-243	55	10	types	type	NOUN
ejop-243	55	11	of	of	ADP
ejop-243	55	12	advert	advert	NOUN
ejop-243	55	13	to	to	PART
ejop-243	55	14	produce	produce	VERB
ejop-243	55	15	eight	eight	NUM
ejop-243	55	16	adverts	advert	NOUN
ejop-243	55	17	and	and	CCONJ
ejop-243	55	18	affect	affect	VERB
ejop-243	55	19	types	type	NOUN
ejop-243	55	20	.	.	PUNCT
ejop-243	56	1	psychological	psychological	ADJ
ejop-243	56	2	instruments	instrument	NOUN
ejop-243	56	3	attitude	attitude	NOUN
ejop-243	56	4	towards	towards	ADP
ejop-243	56	5	using	use	VERB
ejop-243	56	6	advertised	advertise	VERB
ejop-243	56	7	product	product	NOUN
ejop-243	56	8	was	be	AUX
ejop-243	56	9	measured	measure	VERB
ejop-243	56	10	using	use	VERB
ejop-243	56	11	a	a	DET
ejop-243	56	12	modified	modify	VERB
ejop-243	56	13	form	form	NOUN
ejop-243	56	14	of	of	ADP
ejop-243	56	15	belch	belch	NOUN
ejop-243	56	16	’s	’s	PART
ejop-243	56	17	semantic	semantic	ADJ
ejop-243	56	18	differential	differential	ADJ
ejop-243	56	19	scale	scale	NOUN
ejop-243	56	20	(	(	PUNCT
ejop-243	56	21	1981	1981	NUM
ejop-243	56	22	)	)	PUNCT
ejop-243	56	23	measuring	measure	VERB
ejop-243	56	24	attitude	attitude	NOUN
ejop-243	56	25	towards	towards	ADP
ejop-243	56	26	using	use	VERB
ejop-243	56	27	advertised	advertised	ADJ
ejop-243	56	28	products	product	NOUN
ejop-243	56	29	.	.	PUNCT
ejop-243	57	1	for	for	ADP
ejop-243	57	2	reliability	reliability	NOUN
ejop-243	57	3	,	,	PUNCT
ejop-243	57	4	attitude	attitude	NOUN
ejop-243	57	5	toward	toward	ADP
ejop-243	57	6	using	use	VERB
ejop-243	57	7	advertised	advertise	VERB
ejop-243	57	8	product	product	NOUN
ejop-243	57	9	scale	scale	NOUN
ejop-243	57	10	had	have	VERB
ejop-243	57	11	a	a	DET
ejop-243	57	12	standardized	standardized	ADJ
ejop-243	57	13	coefficient	coefficient	NOUN
ejop-243	57	14	alpha	alpha	NOUN
ejop-243	57	15	of	of	ADP
ejop-243	57	16	0.81	0.81	NUM
ejop-243	57	17	,	,	PUNCT
ejop-243	57	18	coefficient	coefficient	NOUN
ejop-243	57	19	alpha	alpha	NOUN
ejop-243	57	20	for	for	ADP
ejop-243	57	21	part	part	NOUN
ejop-243	57	22	1	1	NUM
ejop-243	57	23	(	(	PUNCT
ejop-243	57	24	five	five	NUM
ejop-243	57	25	-	-	PUNCT
ejop-243	57	26	item	item	NOUN
ejop-243	57	27	)	)	PUNCT
ejop-243	57	28	split	split	NOUN
ejop-243	57	29	-	-	PUNCT
ejop-243	57	30	half	half	NOUN
ejop-243	57	31	alpha	alpha	NOUN
ejop-243	57	32	of	of	ADP
ejop-243	57	33	0.65	0.65	NUM
ejop-243	57	34	,	,	PUNCT
ejop-243	57	35	coefficient	coefficient	NOUN
ejop-243	57	36	alpha	alpha	NOUN
ejop-243	57	37	for	for	ADP
ejop-243	57	38	part	part	NOUN
ejop-243	57	39	2	2	NUM
ejop-243	57	40	(	(	PUNCT
ejop-243	57	41	five	five	NUM
ejop-243	57	42	-	-	PUNCT
ejop-243	57	43	item	item	NOUN
ejop-243	57	44	)	)	PUNCT
ejop-243	57	45	split	split	NOUN
ejop-243	57	46	-	-	PUNCT
ejop-243	57	47	half	half	NOUN
ejop-243	57	48	of	of	ADP
ejop-243	57	49	0.68	0.68	NUM
ejop-243	57	50	,	,	PUNCT
ejop-243	57	51	split	split	NOUN
ejop-243	57	52	-	-	PUNCT
ejop-243	57	53	half	half	NOUN
ejop-243	57	54	of	of	ADP
ejop-243	57	55	0.74	0.74	NUM
ejop-243	57	56	and	and	CCONJ
ejop-243	57	57	overall	overall	ADJ
ejop-243	57	58	reliability	reliability	NOUN
ejop-243	57	59	(	(	PUNCT
ejop-243	57	60	spearman	spearman	NOUN
ejop-243	57	61	-	-	PUNCT
ejop-243	57	62	brown	brown	ADJ
ejop-243	57	63	)	)	PUNCT
ejop-243	57	64	coefficient	coefficient	NOUN
ejop-243	57	65	of	of	ADP
ejop-243	57	66	0.85	0.85	NUM
ejop-243	57	67	(	(	PUNCT
ejop-243	57	68	shenge	shenge	NOUN
ejop-243	57	69	,	,	PUNCT
ejop-243	57	70	2003	2003	NUM
ejop-243	57	71	)	)	PUNCT
ejop-243	57	72	.	.	PUNCT
ejop-243	58	1	for	for	ADP
ejop-243	58	2	validity	validity	NOUN
ejop-243	58	3	,	,	PUNCT
ejop-243	58	4	there	there	PRON
ejop-243	58	5	was	be	VERB
ejop-243	58	6	a	a	DET
ejop-243	58	7	least	least	ADV
ejop-243	58	8	correlated	correlate	VERB
ejop-243	58	9	item	item	NOUN
ejop-243	58	10	-	-	PUNCT
ejop-243	58	11	total	total	NOUN
ejop-243	58	12	correlation	correlation	NOUN
ejop-243	58	13	of	of	ADP
ejop-243	58	14	0.36	0.36	NUM
ejop-243	58	15	and	and	CCONJ
ejop-243	58	16	a	a	DET
ejop-243	58	17	highest	high	ADJ
ejop-243	58	18	correlated	correlate	VERB
ejop-243	58	19	item	item	NOUN
ejop-243	58	20	-	-	PUNCT
ejop-243	58	21	total	total	NOUN
ejop-243	58	22	correlation	correlation	NOUN
ejop-243	58	23	of	of	ADP
ejop-243	58	24	0.61	0.61	NUM
ejop-243	58	25	.	.	PUNCT
ejop-243	59	1	europe	europe	PROPN
ejop-243	59	2	’s	’s	PART
ejop-243	59	3	journal	journal	PROPN
ejop-243	59	4	of	of	ADP
ejop-243	59	5	psychology	psychology	NOUN
ejop-243	59	6	122	122	NUM
ejop-243	59	7	intention	intention	NOUN
ejop-243	59	8	to	to	PART
ejop-243	59	9	try	try	VERB
ejop-243	59	10	advertised	advertised	ADJ
ejop-243	59	11	product	product	NOUN
ejop-243	59	12	was	be	AUX
ejop-243	59	13	measured	measure	VERB
ejop-243	59	14	using	use	VERB
ejop-243	59	15	a	a	DET
ejop-243	59	16	ten	ten	NUM
ejop-243	59	17	-	-	PUNCT
ejop-243	59	18	item	item	NOUN
ejop-243	59	19	set	set	NOUN
ejop-243	59	20	of	of	ADP
ejop-243	59	21	opposite	opposite	ADV
ejop-243	59	22	-	-	PUNCT
ejop-243	59	23	inmeaning	inmeane	VERB
ejop-243	59	24	evaluative	evaluative	ADJ
ejop-243	59	25	factor	factor	NOUN
ejop-243	59	26	adjectives	adjective	NOUN
ejop-243	59	27	earlier	early	ADV
ejop-243	59	28	used	use	VERB
ejop-243	59	29	by	by	ADP
ejop-243	59	30	shenge	shenge	NOUN
ejop-243	59	31	(	(	PUNCT
ejop-243	59	32	1996	1996	NUM
ejop-243	59	33	)	)	PUNCT
ejop-243	59	34	.	.	PUNCT
ejop-243	60	1	it	it	PRON
ejop-243	60	2	measures	measure	VERB
ejop-243	60	3	subjects	subject	NOUN
ejop-243	60	4	’	'	PUNCT
ejop-243	60	5	intention	intention	NOUN
ejop-243	60	6	to	to	PART
ejop-243	60	7	try	try	VERB
ejop-243	60	8	the	the	DET
ejop-243	60	9	advertised	advertised	ADJ
ejop-243	60	10	product	product	NOUN
ejop-243	60	11	,	,	PUNCT
ejop-243	60	12	which	which	PRON
ejop-243	60	13	in	in	ADP
ejop-243	60	14	real	real	ADJ
ejop-243	60	15	life	life	NOUN
ejop-243	60	16	advert	advert	NOUN
ejop-243	60	17	practice	practice	NOUN
ejop-243	60	18	,	,	PUNCT
ejop-243	60	19	is	be	AUX
ejop-243	60	20	also	also	ADV
ejop-243	60	21	viewed	view	VERB
ejop-243	60	22	by	by	ADP
ejop-243	60	23	the	the	DET
ejop-243	60	24	advertiser	advertiser	NOUN
ejop-243	60	25	as	as	ADP
ejop-243	60	26	instrumental	instrumental	ADJ
ejop-243	60	27	for	for	ADP
ejop-243	60	28	unticipating	unticipate	VERB
ejop-243	60	29	the	the	DET
ejop-243	60	30	audience	audience	NOUN
ejop-243	60	31	’s	’s	PART
ejop-243	60	32	final	final	ADJ
ejop-243	60	33	purchase	purchase	NOUN
ejop-243	60	34	of	of	ADP
ejop-243	60	35	the	the	DET
ejop-243	60	36	advertised	advertised	ADJ
ejop-243	60	37	product	product	NOUN
ejop-243	60	38	.	.	PUNCT
ejop-243	61	1	for	for	ADP
ejop-243	61	2	reliability	reliability	NOUN
ejop-243	61	3	,	,	PUNCT
ejop-243	61	4	the	the	DET
ejop-243	61	5	intention	intention	NOUN
ejop-243	61	6	to	to	PART
ejop-243	61	7	try	try	VERB
ejop-243	61	8	advertised	advertised	ADJ
ejop-243	61	9	product	product	NOUN
ejop-243	61	10	scale	scale	NOUN
ejop-243	61	11	had	have	VERB
ejop-243	61	12	a	a	DET
ejop-243	61	13	standardized	standardized	ADJ
ejop-243	61	14	coefficient	coefficient	NOUN
ejop-243	61	15	alpha	alpha	NOUN
ejop-243	61	16	of	of	ADP
ejop-243	61	17	0.75	0.75	NUM
ejop-243	61	18	,	,	PUNCT
ejop-243	61	19	coefficient	coefficient	ADJ
ejop-243	61	20	alpha	alpha	NOUN
ejop-243	61	21	for	for	ADP
ejop-243	61	22	part	part	NOUN
ejop-243	61	23	1	1	NUM
ejop-243	61	24	(	(	PUNCT
ejop-243	61	25	five	five	NUM
ejop-243	61	26	-	-	PUNCT
ejop-243	61	27	items	item	NOUN
ejop-243	61	28	)	)	PUNCT
ejop-243	61	29	split	split	NOUN
ejop-243	61	30	-	-	PUNCT
ejop-243	61	31	half	half	NOUN
ejop-243	61	32	coefficient	coefficient	NOUN
ejop-243	61	33	alpha	alpha	NOUN
ejop-243	61	34	of	of	ADP
ejop-243	61	35	0.61	0.61	NUM
ejop-243	61	36	for	for	ADP
ejop-243	61	37	part	part	NOUN
ejop-243	61	38	2	2	NUM
ejop-243	61	39	(	(	PUNCT
ejop-243	61	40	five	five	NUM
ejop-243	61	41	-	-	PUNCT
ejop-243	61	42	items	item	NOUN
ejop-243	61	43	)	)	PUNCT
ejop-243	61	44	split	split	NOUN
ejop-243	61	45	-	-	PUNCT
ejop-243	61	46	half	half	NOUN
ejop-243	61	47	of	of	ADP
ejop-243	61	48	0.57	0.57	NUM
ejop-243	61	49	,	,	PUNCT
ejop-243	61	50	split	split	NOUN
ejop-243	61	51	-	-	PUNCT
ejop-243	61	52	half	half	NOUN
ejop-243	61	53	of	of	ADP
ejop-243	61	54	0.62	0.62	NUM
ejop-243	61	55	and	and	CCONJ
ejop-243	61	56	overall	overall	ADJ
ejop-243	61	57	reliability	reliability	NOUN
ejop-243	61	58	(	(	PUNCT
ejop-243	61	59	spearman	spearman	NOUN
ejop-243	61	60	-	-	PUNCT
ejop-243	61	61	brown	brown	ADJ
ejop-243	61	62	)	)	PUNCT
ejop-243	61	63	coefficient	coefficient	NOUN
ejop-243	61	64	of	of	ADP
ejop-243	61	65	0.77	0.77	NUM
ejop-243	61	66	.	.	PUNCT
ejop-243	62	1	for	for	ADP
ejop-243	62	2	validity	validity	NOUN
ejop-243	62	3	,	,	PUNCT
ejop-243	62	4	there	there	PRON
ejop-243	62	5	was	be	VERB
ejop-243	62	6	a	a	DET
ejop-243	62	7	least	least	ADV
ejop-243	62	8	correlated	correlate	VERB
ejop-243	62	9	item	item	NOUN
ejop-243	62	10	-	-	PUNCT
ejop-243	62	11	total	total	NOUN
ejop-243	62	12	correlation	correlation	NOUN
ejop-243	62	13	of	of	ADP
ejop-243	62	14	0.33	0.33	NUM
ejop-243	62	15	and	and	CCONJ
ejop-243	62	16	a	a	DET
ejop-243	62	17	highest	high	ADJ
ejop-243	62	18	correlated	correlate	VERB
ejop-243	62	19	item	item	NOUN
ejop-243	62	20	-	-	PUNCT
ejop-243	62	21	total	total	NOUN
ejop-243	62	22	correlation	correlation	NOUN
ejop-243	62	23	of	of	ADP
ejop-243	62	24	0.48	0.48	NUM
ejop-243	62	25	;	;	PUNCT
ejop-243	62	26	also	also	ADV
ejop-243	62	27	,	,	PUNCT
ejop-243	62	28	a	a	DET
ejop-243	62	29	factor	factor	NOUN
ejop-243	62	30	analysis	analysis	NOUN
ejop-243	62	31	result	result	NOUN
ejop-243	62	32	on	on	ADP
ejop-243	62	33	intention	intention	NOUN
ejop-243	62	34	showed	show	VERB
ejop-243	62	35	that	that	SCONJ
ejop-243	62	36	there	there	PRON
ejop-243	62	37	was	be	VERB
ejop-243	62	38	a	a	DET
ejop-243	62	39	high	high	ADJ
ejop-243	62	40	degree	degree	NOUN
ejop-243	62	41	of	of	ADP
ejop-243	62	42	agreement	agreement	NOUN
ejop-243	62	43	among	among	ADP
ejop-243	62	44	the	the	DET
ejop-243	62	45	intention	intention	NOUN
ejop-243	62	46	scale	scale	NOUN
ejop-243	62	47	items	item	NOUN
ejop-243	62	48	(	(	PUNCT
ejop-243	62	49	shenge	shenge	NOUN
ejop-243	62	50	,	,	PUNCT
ejop-243	62	51	2003	2003	NUM
ejop-243	62	52	)	)	PUNCT
ejop-243	62	53	.	.	PUNCT
ejop-243	63	1	procedure	procedure	NOUN
ejop-243	63	2	prior	prior	ADV
ejop-243	63	3	to	to	ADP
ejop-243	63	4	the	the	DET
ejop-243	63	5	participants	participant	NOUN
ejop-243	63	6	’	'	PUNCT
ejop-243	63	7	admittance	admittance	NOUN
ejop-243	63	8	to	to	ADP
ejop-243	63	9	the	the	DET
ejop-243	63	10	laboratory	laboratory	NOUN
ejop-243	63	11	,	,	PUNCT
ejop-243	63	12	efforts	effort	NOUN
ejop-243	63	13	were	be	AUX
ejop-243	63	14	made	make	VERB
ejop-243	63	15	to	to	PART
ejop-243	63	16	minimize	minimize	VERB
ejop-243	63	17	distraction	distraction	NOUN
ejop-243	63	18	by	by	ADP
ejop-243	63	19	lowering	lower	VERB
ejop-243	63	20	the	the	DET
ejop-243	63	21	window	window	NOUN
ejop-243	63	22	blind	blind	ADJ
ejop-243	63	23	.	.	PUNCT
ejop-243	64	1	efforts	effort	NOUN
ejop-243	64	2	were	be	AUX
ejop-243	64	3	also	also	ADV
ejop-243	64	4	made	make	VERB
ejop-243	64	5	to	to	PART
ejop-243	64	6	prevent	prevent	VERB
ejop-243	64	7	passers	passer	NOUN
ejop-243	64	8	-	-	PUNCT
ejop-243	64	9	by	by	ADV
ejop-243	64	10	from	from	ADP
ejop-243	64	11	making	make	VERB
ejop-243	64	12	a	a	DET
ejop-243	64	13	noise	noise	NOUN
ejop-243	64	14	and	and	CCONJ
ejop-243	64	15	distracting	distract	VERB
ejop-243	64	16	the	the	DET
ejop-243	64	17	subjects	subject	NOUN
ejop-243	64	18	.	.	PUNCT
ejop-243	65	1	participants	participant	NOUN
ejop-243	65	2	were	be	AUX
ejop-243	65	3	randomly	randomly	ADV
ejop-243	65	4	assigned	assign	VERB
ejop-243	65	5	to	to	ADP
ejop-243	65	6	the	the	DET
ejop-243	65	7	various	various	ADJ
ejop-243	65	8	experimental	experimental	ADJ
ejop-243	65	9	groups	group	NOUN
ejop-243	65	10	.	.	PUNCT
ejop-243	66	1	after	after	SCONJ
ejop-243	66	2	the	the	DET
ejop-243	66	3	instruction	instruction	NOUN
ejop-243	66	4	was	be	AUX
ejop-243	66	5	given	give	VERB
ejop-243	66	6	participants	participant	NOUN
ejop-243	66	7	watched	watch	VERB
ejop-243	66	8	the	the	DET
ejop-243	66	9	film	film	NOUN
ejop-243	66	10	clips	clip	NOUN
ejop-243	66	11	assigned	assign	VERB
ejop-243	66	12	to	to	ADP
ejop-243	66	13	them	they	PRON
ejop-243	66	14	.	.	PUNCT
ejop-243	67	1	participants	participant	NOUN
ejop-243	67	2	were	be	AUX
ejop-243	67	3	not	not	PART
ejop-243	67	4	told	tell	VERB
ejop-243	67	5	the	the	DET
ejop-243	67	6	relevance	relevance	NOUN
ejop-243	67	7	of	of	ADP
ejop-243	67	8	the	the	DET
ejop-243	67	9	film	film	NOUN
ejop-243	67	10	clips	clip	NOUN
ejop-243	67	11	to	to	ADP
ejop-243	67	12	the	the	DET
ejop-243	67	13	adverts	advert	NOUN
ejop-243	67	14	.	.	PUNCT
ejop-243	68	1	at	at	ADP
ejop-243	68	2	the	the	DET
ejop-243	68	3	end	end	NOUN
ejop-243	68	4	of	of	ADP
ejop-243	68	5	the	the	DET
ejop-243	68	6	exercise	exercise	NOUN
ejop-243	68	7	,	,	PUNCT
ejop-243	68	8	they	they	PRON
ejop-243	68	9	rated	rate	VERB
ejop-243	68	10	their	their	PRON
ejop-243	68	11	feelings	feeling	NOUN
ejop-243	68	12	about	about	ADP
ejop-243	68	13	the	the	DET
ejop-243	68	14	adverts	advert	NOUN
ejop-243	68	15	using	use	VERB
ejop-243	68	16	the	the	DET
ejop-243	68	17	questionnaire	questionnaire	NOUN
ejop-243	68	18	given	give	VERB
ejop-243	68	19	to	to	ADP
ejop-243	68	20	them	they	PRON
ejop-243	68	21	.	.	PUNCT
ejop-243	69	1	the	the	DET
ejop-243	69	2	completed	complete	VERB
ejop-243	69	3	questionnaires	questionnaire	NOUN
ejop-243	69	4	were	be	AUX
ejop-243	69	5	collected	collect	VERB
ejop-243	69	6	and	and	CCONJ
ejop-243	69	7	participants	participant	NOUN
ejop-243	69	8	were	be	AUX
ejop-243	69	9	debriefed	debrief	VERB
ejop-243	69	10	,	,	PUNCT
ejop-243	69	11	thanked	thank	VERB
ejop-243	69	12	and	and	CCONJ
ejop-243	69	13	politely	politely	ADV
ejop-243	69	14	sent	send	VERB
ejop-243	69	15	away	away	ADV
ejop-243	69	16	.	.	PUNCT
ejop-243	70	1	results	result	NOUN
ejop-243	70	2	table	table	NOUN
ejop-243	70	3	of	of	ADP
ejop-243	70	4	mean	mean	ADJ
ejop-243	70	5	scores	score	NOUN
ejop-243	70	6	on	on	ADP
ejop-243	70	7	advertising	advertising	NOUN
ejop-243	70	8	effectiveness	effectiveness	NOUN
ejop-243	70	9	as	as	SCONJ
ejop-243	70	10	determined	determine	VERB
ejop-243	70	11	by	by	ADP
ejop-243	70	12	sex	sex	NOUN
ejop-243	70	13	of	of	ADP
ejop-243	70	14	advert	advert	ADJ
ejop-243	70	15	presenter	presenter	NOUN
ejop-243	70	16	,	,	PUNCT
ejop-243	70	17	product	product	NOUN
ejop-243	70	18	type	type	NOUN
ejop-243	70	19	and	and	CCONJ
ejop-243	70	20	mood	mood	NOUN
ejop-243	70	21	sex	sex	NOUN
ejop-243	70	22	of	of	ADP
ejop-243	70	23	advert	advert	ADJ
ejop-243	70	24	presenter	presenter	NOUN
ejop-243	70	25	product	product	NOUN
ejop-243	70	26	type	type	NOUN
ejop-243	70	27	mood	mood	NOUN
ejop-243	70	28	male	male	ADJ
ejop-243	70	29	female	female	ADJ
ejop-243	70	30	masculine	masculine	ADJ
ejop-243	70	31	feminine	feminine	ADJ
ejop-243	70	32	positive	positive	ADJ
ejop-243	70	33	negative	negative	ADJ
ejop-243	70	34	39.61	39.61	NUM
ejop-243	70	35	40.99	40.99	NUM
ejop-243	70	36	41.16	41.16	NUM
ejop-243	70	37	40.05	40.05	NUM
ejop-243	70	38	44.50	44.50	NUM
ejop-243	70	39	32.05	32.05	NUM
ejop-243	70	40	effect	effect	NOUN
ejop-243	70	41	of	of	ADP
ejop-243	70	42	consumers	consumer	NOUN
ejop-243	70	43	mood	mood	VERB
ejop-243	70	44	on	on	ADP
ejop-243	70	45	advertising	advertising	NOUN
ejop-243	70	46	effectiveness	effectiveness	NOUN
ejop-243	70	47	123	123	NUM
ejop-243	70	48	a	a	DET
ejop-243	70	49	summary	summary	NOUN
ejop-243	70	50	of	of	ADP
ejop-243	70	51	2x2x2	2x2x2	NUM
ejop-243	70	52	anova	anova	PROPN
ejop-243	70	53	table	table	NOUN
ejop-243	70	54	:	:	PUNCT
ejop-243	70	55	showing	show	VERB
ejop-243	70	56	the	the	DET
ejop-243	70	57	effect	effect	NOUN
ejop-243	70	58	of	of	ADP
ejop-243	70	59	sex	sex	NOUN
ejop-243	70	60	of	of	ADP
ejop-243	70	61	advert	advert	ADJ
ejop-243	70	62	presenter	presenter	NOUN
ejop-243	70	63	,	,	PUNCT
ejop-243	70	64	product	product	NOUN
ejop-243	70	65	type	type	NOUN
ejop-243	70	66	and	and	CCONJ
ejop-243	70	67	mood	mood	NOUN
ejop-243	70	68	on	on	ADP
ejop-243	70	69	advertising	advertising	NOUN
ejop-243	70	70	effectiveness	effectiveness	NOUN
ejop-243	70	71	.	.	PUNCT
ejop-243	71	1	source	source	NOUN
ejop-243	71	2	ss	ss	PROPN
ejop-243	72	1	d	d	PROPN
ejop-243	72	2	f	f	PROPN
ejop-243	72	3	ms	ms	PROPN
ejop-243	72	4	f	f	PROPN
ejop-243	72	5	p	p	PROPN
ejop-243	72	6	s.	s.	PROPN
ejop-243	72	7	a.	a.	PROPN
ejop-243	72	8	p	p	PROPN
ejop-243	72	9	(	(	PUNCT
ejop-243	72	10	a	a	NOUN
ejop-243	72	11	)	)	PUNCT
ejop-243	72	12	126.920	126.920	NUM
ejop-243	72	13	1	1	NUM
ejop-243	72	14	126.920	126.920	NUM
ejop-243	72	15	1.92	1.92	NUM
ejop-243	72	16	ns	ns	NUM
ejop-243	72	17	product	product	NOUN
ejop-243	72	18	type	type	NOUN
ejop-243	72	19	(	(	PUNCT
ejop-243	72	20	b	b	NOUN
ejop-243	72	21	)	)	PUNCT
ejop-243	72	22	333.869	333.869	NUM
ejop-243	72	23	1	1	NUM
ejop-243	72	24	333.869	333.869	NUM
ejop-243	72	25	2.05	2.05	NUM
ejop-243	72	26	ns	ns	NUM
ejop-243	72	27	mood	mood	NOUN
ejop-243	72	28	(	(	PUNCT
ejop-243	72	29	c	c	NOUN
ejop-243	72	30	)	)	PUNCT
ejop-243	72	31	570.249	570.249	NUM
ejop-243	72	32	1	1	NUM
ejop-243	72	33	570.249	570.249	NUM
ejop-243	72	34	8.36	8.36	NUM
ejop-243	72	35	.05	.05	NUM
ejop-243	72	36	a	a	DET
ejop-243	72	37	x	x	SYM
ejop-243	72	38	b	b	PROPN
ejop-243	72	39	38.934	38.934	NUM
ejop-243	72	40	1	1	NUM
ejop-243	72	41	38.984	38.984	NUM
ejop-243	72	42	0.59	0.59	NUM
ejop-243	72	43	ns	ns	NUM
ejop-243	72	44	a	a	DET
ejop-243	72	45	x	x	X
ejop-243	72	46	c	c	NOUN
ejop-243	72	47	36.475	36.475	NUM
ejop-243	72	48	1	1	NUM
ejop-243	72	49	36.476	36.476	NUM
ejop-243	72	50	0.55	0.55	NUM
ejop-243	72	51	ns	ns	NUM
ejop-243	72	52	b	b	NOUN
ejop-243	72	53	x	x	SYM
ejop-243	72	54	c	c	NOUN
ejop-243	72	55	108.631	108.631	NUM
ejop-243	72	56	1	1	NUM
ejop-243	72	57	108.631	108.631	NUM
ejop-243	72	58	1.64	1.64	NUM
ejop-243	72	59	ns	ns	NUM
ejop-243	72	60	error	error	NOUN
ejop-243	72	61	19020.135	19020.135	NUM
ejop-243	72	62	288	288	NUM
ejop-243	72	63	66.04	66.04	NUM
ejop-243	72	64	total	total	NOUN
ejop-243	72	65	612722.00	612722.00	NUM
ejop-243	72	66	319	319	NUM
ejop-243	72	67	*	*	SYM
ejop-243	72	68	s	s	VERB
ejop-243	72	69	a	a	DET
ejop-243	72	70	p	p	X
ejop-243	72	71	=	=	NOUN
ejop-243	72	72	sex	sex	NOUN
ejop-243	72	73	of	of	ADP
ejop-243	72	74	advert	advert	ADJ
ejop-243	72	75	presenter	presenter	NOUN
ejop-243	72	76	the	the	DET
ejop-243	72	77	results	result	NOUN
ejop-243	72	78	revealed	reveal	VERB
ejop-243	72	79	that	that	SCONJ
ejop-243	72	80	induced	induce	VERB
ejop-243	72	81	affect	affect	NOUN
ejop-243	72	82	had	have	VERB
ejop-243	72	83	a	a	DET
ejop-243	72	84	significant	significant	ADJ
ejop-243	72	85	effect	effect	NOUN
ejop-243	72	86	on	on	ADP
ejop-243	72	87	advertising	advertising	NOUN
ejop-243	72	88	effectiveness	effectiveness	NOUN
ejop-243	72	89	(	(	PUNCT
ejop-243	72	90	f	f	X
ejop-243	72	91	(	(	PUNCT
ejop-243	72	92	1	1	NUM
ejop-243	72	93	,	,	PUNCT
ejop-243	72	94	318	318	NUM
ejop-243	72	95	)	)	PUNCT
ejop-243	72	96	=	=	SYM
ejop-243	72	97	8.36	8.36	NUM
ejop-243	72	98	,	,	PUNCT
ejop-243	72	99	p	p	X
ejop-243	72	100	<	<	X
ejop-243	72	101	.05	.05	NUM
ejop-243	72	102	)	)	PUNCT
ejop-243	72	103	.	.	PUNCT
ejop-243	73	1	an	an	DET
ejop-243	73	2	observation	observation	NOUN
ejop-243	73	3	of	of	ADP
ejop-243	73	4	the	the	DET
ejop-243	73	5	mean	mean	ADJ
ejop-243	73	6	score	score	NOUN
ejop-243	73	7	shows	show	VERB
ejop-243	73	8	that	that	SCONJ
ejop-243	73	9	participants	participant	NOUN
ejop-243	73	10	in	in	ADP
ejop-243	73	11	the	the	DET
ejop-243	73	12	happy	happy	ADJ
ejop-243	73	13	mood	mood	NOUN
ejop-243	73	14	have	have	VERB
ejop-243	73	15	a	a	DET
ejop-243	73	16	more	more	ADV
ejop-243	73	17	positive	positive	ADJ
ejop-243	73	18	attitude	attitude	NOUN
ejop-243	73	19	towards	towards	ADP
ejop-243	73	20	the	the	DET
ejop-243	73	21	advertised	advertised	ADJ
ejop-243	73	22	product	product	NOUN
ejop-243	73	23	(	(	PUNCT
ejop-243	73	24	x	x	SYM
ejop-243	73	25	=	=	SYM
ejop-243	73	26	44.50	44.50	NUM
ejop-243	73	27	)	)	PUNCT
ejop-243	73	28	as	as	ADP
ejop-243	73	29	compared	compare	VERB
ejop-243	73	30	to	to	ADP
ejop-243	73	31	participants	participant	NOUN
ejop-243	73	32	in	in	ADP
ejop-243	73	33	the	the	DET
ejop-243	73	34	sad	sad	ADJ
ejop-243	73	35	mood	mood	NOUN
ejop-243	73	36	(	(	PUNCT
ejop-243	73	37	x	x	NOUN
ejop-243	73	38	32.05	32.05	NUM
ejop-243	73	39	)	)	PUNCT
ejop-243	73	40	.	.	PUNCT
ejop-243	74	1	this	this	DET
ejop-243	74	2	finding	finding	NOUN
ejop-243	74	3	concurs	concur	VERB
ejop-243	74	4	with	with	ADP
ejop-243	74	5	schwarz	schwarz	PROPN
ejop-243	74	6	and	and	CCONJ
ejop-243	74	7	clore	clore	PROPN
ejop-243	74	8	’s	’s	PART
ejop-243	74	9	(	(	PUNCT
ejop-243	74	10	1988	1988	NUM
ejop-243	74	11	)	)	PUNCT
ejop-243	74	12	findings	finding	VERB
ejop-243	74	13	that	that	SCONJ
ejop-243	74	14	customers	customer	NOUN
ejop-243	74	15	will	will	AUX
ejop-243	74	16	often	often	ADV
ejop-243	74	17	use	use	VERB
ejop-243	74	18	their	their	PRON
ejop-243	74	19	feelings	feeling	NOUN
ejop-243	74	20	as	as	ADP
ejop-243	74	21	information	information	NOUN
ejop-243	74	22	and	and	CCONJ
ejop-243	74	23	,	,	PUNCT
ejop-243	74	24	therefore	therefore	ADV
ejop-243	74	25	,	,	PUNCT
ejop-243	74	26	make	make	VERB
ejop-243	74	27	judgment	judgment	NOUN
ejop-243	74	28	that	that	PRON
ejop-243	74	29	are	be	AUX
ejop-243	74	30	congruent	congruent	ADJ
ejop-243	74	31	with	with	ADP
ejop-243	74	32	the	the	DET
ejop-243	74	33	implications	implication	NOUN
ejop-243	74	34	of	of	ADP
ejop-243	74	35	these	these	DET
ejop-243	74	36	feelings	feeling	NOUN
ejop-243	74	37	.	.	PUNCT
ejop-243	75	1	summary	summary	NOUN
ejop-243	75	2	and	and	CCONJ
ejop-243	75	3	discussion	discussion	NOUN
ejop-243	75	4	this	this	DET
ejop-243	75	5	study	study	NOUN
ejop-243	75	6	experimentally	experimentally	ADV
ejop-243	75	7	examines	examine	VERB
ejop-243	75	8	the	the	DET
ejop-243	75	9	effects	effect	NOUN
ejop-243	75	10	of	of	ADP
ejop-243	75	11	mood	mood	NOUN
ejop-243	75	12	on	on	ADP
ejop-243	75	13	advertising	advertising	NOUN
ejop-243	75	14	effectiveness	effectiveness	NOUN
ejop-243	75	15	.	.	PUNCT
ejop-243	76	1	sex	sex	NOUN
ejop-243	76	2	of	of	ADP
ejop-243	76	3	advert	advert	ADJ
ejop-243	76	4	presenter	presenter	NOUN
ejop-243	76	5	and	and	CCONJ
ejop-243	76	6	product	product	NOUN
ejop-243	76	7	types	type	NOUN
ejop-243	76	8	were	be	AUX
ejop-243	76	9	build	build	VERB
ejop-243	76	10	into	into	ADP
ejop-243	76	11	the	the	DET
ejop-243	76	12	study	study	NOUN
ejop-243	76	13	to	to	PART
ejop-243	76	14	control	control	VERB
ejop-243	76	15	for	for	ADP
ejop-243	76	16	the	the	DET
ejop-243	76	17	possible	possible	ADJ
ejop-243	76	18	effect	effect	NOUN
ejop-243	76	19	that	that	SCONJ
ejop-243	76	20	they	they	PRON
ejop-243	76	21	may	may	AUX
ejop-243	76	22	have	have	VERB
ejop-243	76	23	on	on	ADP
ejop-243	76	24	the	the	DET
ejop-243	76	25	study	study	NOUN
ejop-243	76	26	.	.	PUNCT
ejop-243	77	1	positive	positive	ADJ
ejop-243	77	2	and	and	CCONJ
ejop-243	77	3	negative	negative	ADJ
ejop-243	77	4	mood	mood	NOUN
ejop-243	77	5	were	be	AUX
ejop-243	77	6	induced	induce	VERB
ejop-243	77	7	with	with	ADP
ejop-243	77	8	the	the	DET
ejop-243	77	9	use	use	NOUN
ejop-243	77	10	of	of	ADP
ejop-243	77	11	home	home	NOUN
ejop-243	77	12	video	video	NOUN
ejop-243	77	13	.	.	PUNCT
ejop-243	78	1	in	in	ADP
ejop-243	78	2	measuring	measure	VERB
ejop-243	78	3	advertising	advertising	NOUN
ejop-243	78	4	effectiveness	effectiveness	NOUN
ejop-243	78	5	two	two	NUM
ejop-243	78	6	criteria	criterion	NOUN
ejop-243	78	7	were	be	AUX
ejop-243	78	8	combined	combine	VERB
ejop-243	78	9	:	:	PUNCT
ejop-243	78	10	attitude	attitude	NOUN
ejop-243	78	11	towards	towards	ADP
ejop-243	78	12	advertised	advertise	VERB
ejop-243	78	13	product	product	NOUN
ejop-243	78	14	and	and	CCONJ
ejop-243	78	15	intention	intention	NOUN
ejop-243	78	16	to	to	PART
ejop-243	78	17	try	try	VERB
ejop-243	78	18	advertised	advertised	ADJ
ejop-243	78	19	product	product	NOUN
ejop-243	78	20	.	.	PUNCT
ejop-243	79	1	belch	belch	NOUN
ejop-243	79	2	(	(	PUNCT
ejop-243	79	3	1981	1981	NUM
ejop-243	79	4	)	)	PUNCT
ejop-243	79	5	,	,	PUNCT
ejop-243	79	6	cacioppo	cacioppo	NOUN
ejop-243	79	7	and	and	CCONJ
ejop-243	79	8	petty	petty	ADJ
ejop-243	79	9	(	(	PUNCT
ejop-243	79	10	1974	1974	NUM
ejop-243	79	11	)	)	PUNCT
ejop-243	79	12	,	,	PUNCT
ejop-243	79	13	and	and	CCONJ
ejop-243	79	14	schroeder	schroeder	NOUN
ejop-243	79	15	(	(	PUNCT
ejop-243	79	16	2006	2006	NUM
ejop-243	79	17	)	)	PUNCT
ejop-243	79	18	have	have	AUX
ejop-243	79	19	found	find	VERB
ejop-243	79	20	that	that	SCONJ
ejop-243	79	21	multiple	multiple	ADJ
ejop-243	79	22	criteria	criterion	NOUN
ejop-243	79	23	were	be	AUX
ejop-243	79	24	more	more	ADV
ejop-243	79	25	efficacious	efficacious	ADJ
ejop-243	79	26	in	in	ADP
ejop-243	79	27	measuring	measure	VERB
ejop-243	79	28	of	of	ADP
ejop-243	79	29	advertising	advertising	NOUN
ejop-243	79	30	effectiveness	effectiveness	NOUN
ejop-243	79	31	than	than	ADP
ejop-243	79	32	a	a	DET
ejop-243	79	33	single	single	ADJ
ejop-243	79	34	criterion	criterion	NOUN
ejop-243	79	35	.	.	PUNCT
ejop-243	80	1	the	the	DET
ejop-243	80	2	findings	finding	NOUN
ejop-243	80	3	reveals	reveal	VERB
ejop-243	80	4	that	that	SCONJ
ejop-243	80	5	there	there	PRON
ejop-243	80	6	is	be	VERB
ejop-243	80	7	a	a	DET
ejop-243	80	8	significant	significant	ADJ
ejop-243	80	9	effect	effect	NOUN
ejop-243	80	10	of	of	ADP
ejop-243	80	11	mood	mood	NOUN
ejop-243	80	12	on	on	ADP
ejop-243	80	13	advertising	advertising	NOUN
ejop-243	80	14	effectiveness	effectiveness	NOUN
ejop-243	80	15	,	,	PUNCT
ejop-243	80	16	but	but	CCONJ
ejop-243	80	17	there	there	PRON
ejop-243	80	18	are	be	VERB
ejop-243	80	19	no	no	DET
ejop-243	80	20	significant	significant	ADJ
ejop-243	80	21	effects	effect	NOUN
ejop-243	80	22	of	of	ADP
ejop-243	80	23	sex	sex	NOUN
ejop-243	80	24	of	of	ADP
ejop-243	80	25	advert	advert	ADJ
ejop-243	80	26	presenter	presenter	NOUN
ejop-243	80	27	and	and	CCONJ
ejop-243	80	28	product	product	NOUN
ejop-243	80	29	type	type	NOUN
ejop-243	80	30	on	on	ADP
ejop-243	80	31	advertising	advertising	NOUN
ejop-243	80	32	effectiveness	effectiveness	NOUN
ejop-243	80	33	wegener	wegener	PROPN
ejop-243	80	34	&	&	CCONJ
ejop-243	80	35	braverman	braverman	PROPN
ejop-243	80	36	(	(	PUNCT
ejop-243	80	37	2004	2004	NUM
ejop-243	80	38	)	)	PUNCT
ejop-243	80	39	provided	provide	VERB
ejop-243	80	40	evidence	evidence	NOUN
ejop-243	80	41	that	that	SCONJ
ejop-243	80	42	people	people	NOUN
ejop-243	80	43	who	who	PRON
ejop-243	80	44	are	be	AUX
ejop-243	80	45	in	in	ADP
ejop-243	80	46	a	a	DET
ejop-243	80	47	good	good	ADJ
ejop-243	80	48	mood	mood	NOUN
ejop-243	80	49	like	like	ADP
ejop-243	80	50	adverts	advert	NOUN
ejop-243	80	51	more	more	ADV
ejop-243	80	52	and	and	CCONJ
ejop-243	80	53	are	be	AUX
ejop-243	80	54	more	more	ADV
ejop-243	80	55	capable	capable	ADJ
ejop-243	80	56	and	and	CCONJ
ejop-243	80	57	willing	willing	ADJ
ejop-243	80	58	to	to	PART
ejop-243	80	59	process	process	VERB
ejop-243	80	60	message	message	PROPN
ejop-243	80	61	europe	europe	PROPN
ejop-243	80	62	’s	’s	PART
ejop-243	80	63	journal	journal	PROPN
ejop-243	80	64	of	of	ADP
ejop-243	80	65	psychology	psychology	NOUN
ejop-243	80	66	124	124	NUM
ejop-243	80	67	information	information	NOUN
ejop-243	80	68	.	.	PUNCT
ejop-243	81	1	this	this	PRON
ejop-243	81	2	means	mean	VERB
ejop-243	81	3	that	that	SCONJ
ejop-243	81	4	when	when	SCONJ
ejop-243	81	5	people	people	NOUN
ejop-243	81	6	are	be	AUX
ejop-243	81	7	in	in	ADP
ejop-243	81	8	good	good	ADJ
ejop-243	81	9	mood	mood	NOUN
ejop-243	81	10	they	they	PRON
ejop-243	81	11	view	view	VERB
ejop-243	81	12	the	the	DET
ejop-243	81	13	world	world	NOUN
ejop-243	81	14	through	through	ADP
ejop-243	81	15	rose	rose	NOUN
ejop-243	81	16	-	-	PUNCT
ejop-243	81	17	coloured	colour	VERB
ejop-243	81	18	glasses	glass	NOUN
ejop-243	81	19	and	and	CCONJ
ejop-243	81	20	evaluate	evaluate	VERB
ejop-243	81	21	events	event	NOUN
ejop-243	81	22	around	around	ADP
ejop-243	81	23	them	they	PRON
ejop-243	81	24	positively	positively	ADV
ejop-243	81	25	(	(	PUNCT
ejop-243	81	26	garsper	garsper	NOUN
ejop-243	81	27	,	,	PUNCT
ejop-243	81	28	2004	2004	NUM
ejop-243	81	29	)	)	PUNCT
ejop-243	81	30	.	.	PUNCT
ejop-243	82	1	various	various	ADJ
ejop-243	82	2	mechanisms	mechanism	NOUN
ejop-243	82	3	have	have	AUX
ejop-243	82	4	been	be	AUX
ejop-243	82	5	proposed	propose	VERB
ejop-243	82	6	to	to	PART
ejop-243	82	7	explain	explain	VERB
ejop-243	82	8	this	this	DET
ejop-243	82	9	phenomenon	phenomenon	NOUN
ejop-243	82	10	.	.	PUNCT
ejop-243	83	1	according	accord	VERB
ejop-243	83	2	to	to	ADP
ejop-243	83	3	the	the	DET
ejop-243	83	4	excitation	excitation	NOUN
ejop-243	83	5	or	or	CCONJ
ejop-243	83	6	affect	affect	VERB
ejop-243	83	7	transfer	transfer	NOUN
ejop-243	83	8	hypothesis	hypothesis	NOUN
ejop-243	83	9	(	(	PUNCT
ejop-243	83	10	cantor	cantor	PROPN
ejop-243	83	11	,	,	PUNCT
ejop-243	83	12	zillman	zillman	NOUN
ejop-243	83	13	and	and	CCONJ
ejop-243	83	14	bryant	bryant	PROPN
ejop-243	83	15	1975	1975	NUM
ejop-243	83	16	,	,	PUNCT
ejop-243	83	17	tavassoli	tavassoli	PROPN
ejop-243	83	18	,	,	PUNCT
ejop-243	83	19	shuitz	shuitz	PROPN
ejop-243	83	20	and	and	CCONJ
ejop-243	83	21	fitzsimons	fitzsimon	NOUN
ejop-243	83	22	1995	1995	NUM
ejop-243	83	23	)	)	PUNCT
ejop-243	83	24	,	,	PUNCT
ejop-243	83	25	the	the	DET
ejop-243	83	26	positive	positive	ADJ
ejop-243	83	27	evaluation	evaluation	NOUN
ejop-243	83	28	of	of	ADP
ejop-243	83	29	the	the	DET
ejop-243	83	30	context	context	NOUN
ejop-243	83	31	is	be	AUX
ejop-243	83	32	transferred	transfer	VERB
ejop-243	83	33	to	to	ADP
ejop-243	83	34	the	the	DET
ejop-243	83	35	advert	advert	NOUN
ejop-243	83	36	and	and	CCONJ
ejop-243	83	37	,	,	PUNCT
ejop-243	83	38	as	as	ADP
ejop-243	83	39	a	a	DET
ejop-243	83	40	result	result	NOUN
ejop-243	83	41	,	,	PUNCT
ejop-243	83	42	the	the	DET
ejop-243	83	43	advert	advert	NOUN
ejop-243	83	44	is	be	AUX
ejop-243	83	45	also	also	ADV
ejop-243	83	46	positively	positively	ADV
ejop-243	83	47	evaluated	evaluate	VERB
ejop-243	83	48	.	.	PUNCT
ejop-243	84	1	another	another	DET
ejop-243	84	2	explanation	explanation	NOUN
ejop-243	84	3	is	be	AUX
ejop-243	84	4	the	the	DET
ejop-243	84	5	fact	fact	NOUN
ejop-243	84	6	that	that	SCONJ
ejop-243	84	7	a	a	DET
ejop-243	84	8	positive	positive	ADJ
ejop-243	84	9	mood	mood	NOUN
ejop-243	84	10	enhances	enhance	VERB
ejop-243	84	11	advert	advert	ADJ
ejop-243	84	12	processing	processing	NOUN
ejop-243	84	13	according	accord	VERB
ejop-243	84	14	to	to	ADP
ejop-243	84	15	the	the	DET
ejop-243	84	16	hedonistic	hedonistic	ADJ
ejop-243	84	17	contingency	contingency	NOUN
ejop-243	84	18	theory	theory	NOUN
ejop-243	84	19	(	(	PUNCT
ejop-243	84	20	e.g.	e.g.	ADV
ejop-243	84	21	lee	lee	PROPN
ejop-243	84	22	and	and	CCONJ
ejop-243	84	23	sternthal	sternthal	ADJ
ejop-243	84	24	,	,	PUNCT
ejop-243	84	25	1999	1999	NUM
ejop-243	84	26	)	)	PUNCT
ejop-243	84	27	.	.	PUNCT
ejop-243	85	1	people	people	NOUN
ejop-243	85	2	in	in	ADP
ejop-243	85	3	a	a	DET
ejop-243	85	4	positive	positive	ADJ
ejop-243	85	5	mood	mood	NOUN
ejop-243	85	6	engage	engage	VERB
ejop-243	85	7	in	in	ADP
ejop-243	85	8	greater	great	ADJ
ejop-243	85	9	processing	processing	NOUN
ejop-243	85	10	of	of	ADP
ejop-243	85	11	stimulus	stimulus	NOUN
ejop-243	85	12	because	because	SCONJ
ejop-243	85	13	they	they	PRON
ejop-243	85	14	believe	believe	VERB
ejop-243	85	15	that	that	SCONJ
ejop-243	85	16	the	the	DET
ejop-243	85	17	consequences	consequence	NOUN
ejop-243	85	18	are	be	AUX
ejop-243	85	19	going	go	VERB
ejop-243	85	20	to	to	PART
ejop-243	85	21	be	be	AUX
ejop-243	85	22	favourable	favourable	ADJ
ejop-243	85	23	.	.	PUNCT
ejop-243	86	1	this	this	DET
ejop-243	86	2	explanation	explanation	NOUN
ejop-243	86	3	is	be	AUX
ejop-243	86	4	similar	similar	ADJ
ejop-243	86	5	to	to	ADP
ejop-243	86	6	that	that	PRON
ejop-243	86	7	advanced	advance	VERB
ejop-243	86	8	by	by	ADP
ejop-243	86	9	isen	isen	PROPN
ejop-243	86	10	(	(	PUNCT
ejop-243	86	11	1984	1984	NUM
ejop-243	86	12	)	)	PUNCT
ejop-243	86	13	who	who	PRON
ejop-243	86	14	stated	state	VERB
ejop-243	86	15	that	that	SCONJ
ejop-243	86	16	knowledge	knowledge	NOUN
ejop-243	86	17	structure	structure	NOUN
ejop-243	86	18	(	(	PUNCT
ejop-243	86	19	associative	associative	ADJ
ejop-243	86	20	networks	network	NOUN
ejop-243	86	21	)	)	PUNCT
ejop-243	86	22	associated	associate	VERB
ejop-243	86	23	with	with	ADP
ejop-243	86	24	good	good	ADJ
ejop-243	86	25	moods	mood	NOUN
ejop-243	86	26	are	be	AUX
ejop-243	86	27	generally	generally	ADV
ejop-243	86	28	more	more	ADV
ejop-243	86	29	extensive	extensive	ADJ
ejop-243	86	30	and	and	CCONJ
ejop-243	86	31	better	well	ADV
ejop-243	86	32	integrated	integrate	VERB
ejop-243	86	33	than	than	ADP
ejop-243	86	34	structures	structure	NOUN
ejop-243	86	35	that	that	PRON
ejop-243	86	36	are	be	AUX
ejop-243	86	37	associated	associate	VERB
ejop-243	86	38	with	with	ADP
ejop-243	86	39	bad	bad	ADJ
ejop-243	86	40	moods	mood	NOUN
ejop-243	86	41	(	(	PUNCT
ejop-243	86	42	affective	affective	ADJ
ejop-243	86	43	priming	priming	NOUN
ejop-243	86	44	)	)	PUNCT
ejop-243	86	45	.	.	PUNCT
ejop-243	87	1	aylesworth	aylesworth	ADV
ejop-243	87	2	and	and	CCONJ
ejop-243	87	3	mackenzie	mackenzie	NOUN
ejop-243	87	4	(	(	PUNCT
ejop-243	87	5	1998	1998	NUM
ejop-243	87	6	)	)	PUNCT
ejop-243	87	7	provided	provide	VERB
ejop-243	87	8	a	a	DET
ejop-243	87	9	different	different	ADJ
ejop-243	87	10	explanation	explanation	NOUN
ejop-243	87	11	for	for	ADP
ejop-243	87	12	the	the	DET
ejop-243	87	13	same	same	ADJ
ejop-243	87	14	phenomenon	phenomenon	NOUN
ejop-243	87	15	.	.	PUNCT
ejop-243	88	1	they	they	PRON
ejop-243	88	2	established	establish	VERB
ejop-243	88	3	that	that	SCONJ
ejop-243	88	4	television	television	NOUN
ejop-243	88	5	advert	advert	NOUN
ejop-243	88	6	processing	processing	NOUN
ejop-243	88	7	is	be	AUX
ejop-243	88	8	better	well	ADJ
ejop-243	88	9	when	when	SCONJ
ejop-243	88	10	people	people	NOUN
ejop-243	88	11	were	be	AUX
ejop-243	88	12	in	in	ADP
ejop-243	88	13	a	a	DET
ejop-243	88	14	positive	positive	ADJ
ejop-243	88	15	mood	mood	NOUN
ejop-243	88	16	after	after	ADP
ejop-243	88	17	seeing	see	VERB
ejop-243	88	18	a	a	DET
ejop-243	88	19	programme	programme	NOUN
ejop-243	88	20	.	.	PUNCT
ejop-243	89	1	their	their	PRON
ejop-243	89	2	explanation	explanation	NOUN
ejop-243	89	3	is	be	AUX
ejop-243	89	4	that	that	SCONJ
ejop-243	89	5	people	people	NOUN
ejop-243	89	6	who	who	PRON
ejop-243	89	7	are	be	AUX
ejop-243	89	8	in	in	ADP
ejop-243	89	9	a	a	DET
ejop-243	89	10	bad	bad	ADJ
ejop-243	89	11	mood	mood	NOUN
ejop-243	89	12	after	after	ADP
ejop-243	89	13	seeing	see	VERB
ejop-243	89	14	a	a	DET
ejop-243	89	15	programme	programme	NOUN
ejop-243	89	16	are	be	AUX
ejop-243	89	17	still	still	ADV
ejop-243	89	18	processing	process	VERB
ejop-243	89	19	the	the	DET
ejop-243	89	20	programme	programme	NOUN
ejop-243	89	21	centrally	centrally	ADV
ejop-243	89	22	while	while	SCONJ
ejop-243	89	23	seeing	see	VERB
ejop-243	89	24	the	the	DET
ejop-243	89	25	advert	advert	NOUN
ejop-243	89	26	,	,	PUNCT
ejop-243	89	27	as	as	ADP
ejop-243	89	28	a	a	DET
ejop-243	89	29	result	result	NOUN
ejop-243	89	30	of	of	ADP
ejop-243	89	31	which	which	PRON
ejop-243	89	32	the	the	DET
ejop-243	89	33	advert	advert	NOUN
ejop-243	89	34	is	be	AUX
ejop-243	89	35	processed	process	VERB
ejop-243	89	36	peripherally	peripherally	ADV
ejop-243	89	37	.	.	PUNCT
ejop-243	90	1	people	people	NOUN
ejop-243	90	2	who	who	PRON
ejop-243	90	3	are	be	AUX
ejop-243	90	4	in	in	ADP
ejop-243	90	5	good	good	ADJ
ejop-243	90	6	mood	mood	NOUN
ejop-243	90	7	after	after	ADP
ejop-243	90	8	seeing	see	VERB
ejop-243	90	9	a	a	DET
ejop-243	90	10	programme	programme	NOUN
ejop-243	90	11	are	be	AUX
ejop-243	90	12	less	less	ADV
ejop-243	90	13	inclined	inclined	ADJ
ejop-243	90	14	to	to	PART
ejop-243	90	15	analyse	analyse	VERB
ejop-243	90	16	it	it	PRON
ejop-243	90	17	further	far	ADV
ejop-243	90	18	,	,	PUNCT
ejop-243	90	19	and	and	CCONJ
ejop-243	90	20	,	,	PUNCT
ejop-243	90	21	therefore	therefore	ADV
ejop-243	90	22	,	,	PUNCT
ejop-243	90	23	are	be	AUX
ejop-243	90	24	more	more	ADV
ejop-243	90	25	capable	capable	ADJ
ejop-243	90	26	of	of	ADP
ejop-243	90	27	processing	process	VERB
ejop-243	90	28	the	the	DET
ejop-243	90	29	advert	advert	NOUN
ejop-243	90	30	centrally	centrally	ADV
ejop-243	90	31	.	.	PUNCT
ejop-243	91	1	as	as	ADP
ejop-243	91	2	a	a	DET
ejop-243	91	3	result	result	NOUN
ejop-243	91	4	,	,	PUNCT
ejop-243	91	5	a	a	DET
ejop-243	91	6	media	media	NOUN
ejop-243	91	7	context	context	NOUN
ejop-243	91	8	that	that	PRON
ejop-243	91	9	is	be	AUX
ejop-243	91	10	well	well	ADV
ejop-243	91	11	appreciated	appreciated	ADJ
ejop-243	91	12	may	may	AUX
ejop-243	91	13	lead	lead	VERB
ejop-243	91	14	to	to	ADP
ejop-243	91	15	a	a	DET
ejop-243	91	16	more	more	ADV
ejop-243	91	17	positive	positive	ADJ
ejop-243	91	18	appreciation	appreciation	NOUN
ejop-243	91	19	of	of	ADP
ejop-243	91	20	the	the	DET
ejop-243	91	21	advert	advert	NOUN
ejop-243	91	22	shown	show	VERB
ejop-243	91	23	in	in	ADP
ejop-243	91	24	that	that	DET
ejop-243	91	25	context	context	NOUN
ejop-243	91	26	and	and	CCONJ
ejop-243	91	27	to	to	ADP
ejop-243	91	28	more	more	ADV
ejop-243	91	29	elaborate	elaborate	ADJ
ejop-243	91	30	advert	advert	ADJ
ejop-243	91	31	processing	processing	NOUN
ejop-243	91	32	.	.	PUNCT
ejop-243	92	1	the	the	DET
ejop-243	92	2	excitation	excitation	NOUN
ejop-243	92	3	transfer	transfer	NOUN
ejop-243	92	4	hypothesis	hypothesis	NOUN
ejop-243	92	5	and	and	CCONJ
ejop-243	92	6	related	related	ADJ
ejop-243	92	7	theories	theory	NOUN
ejop-243	92	8	have	have	AUX
ejop-243	92	9	been	be	AUX
ejop-243	92	10	confirmed	confirm	VERB
ejop-243	92	11	in	in	ADP
ejop-243	92	12	several	several	ADJ
ejop-243	92	13	other	other	ADJ
ejop-243	92	14	studies	study	NOUN
ejop-243	92	15	(	(	PUNCT
ejop-243	92	16	goldberg	goldberg	PROPN
ejop-243	92	17	and	and	CCONJ
ejop-243	92	18	gorn	gorn	PROPN
ejop-243	92	19	,	,	PUNCT
ejop-243	92	20	1987	1987	NUM
ejop-243	92	21	;	;	PUNCT
ejop-243	92	22	murry	murry	NOUN
ejop-243	92	23	,	,	PUNCT
ejop-243	92	24	lastovicka	lastovicka	NOUN
ejop-243	92	25	and	and	CCONJ
ejop-243	92	26	singh	singh	PROPN
ejop-243	92	27	1992	1992	NUM
ejop-243	92	28	;	;	PUNCT
ejop-243	92	29	lynch	lynch	PROPN
ejop-243	92	30	and	and	CCONJ
ejop-243	92	31	stipp	stipp	PROPN
ejop-243	92	32	,	,	PUNCT
ejop-243	92	33	1999	1999	NUM
ejop-243	92	34	)	)	PUNCT
ejop-243	92	35	.	.	PUNCT
ejop-243	93	1	the	the	DET
ejop-243	93	2	finding	finding	NOUN
ejop-243	93	3	of	of	ADP
ejop-243	93	4	this	this	DET
ejop-243	93	5	research	research	NOUN
ejop-243	93	6	lends	lend	VERB
ejop-243	93	7	credence	credence	NOUN
ejop-243	93	8	to	to	ADP
ejop-243	93	9	puccineli	puccineli	PROPN
ejop-243	93	10	’s	’s	PART
ejop-243	93	11	(	(	PUNCT
ejop-243	93	12	2006	2006	NUM
ejop-243	93	13	)	)	PUNCT
ejop-243	93	14	findings	finding	NOUN
ejop-243	93	15	that	that	SCONJ
ejop-243	93	16	participants	participant	NOUN
ejop-243	93	17	in	in	ADP
ejop-243	93	18	a	a	DET
ejop-243	93	19	good	good	ADJ
ejop-243	93	20	mood	mood	NOUN
ejop-243	93	21	react	react	VERB
ejop-243	93	22	positively	positively	ADV
ejop-243	93	23	to	to	ADP
ejop-243	93	24	a	a	DET
ejop-243	93	25	salesperson	salesperson	NOUN
ejop-243	93	26	who	who	PRON
ejop-243	93	27	conveys	convey	VERB
ejop-243	93	28	positive	positive	ADJ
ejop-243	93	29	feelings	feeling	NOUN
ejop-243	93	30	and	and	CCONJ
ejop-243	93	31	are	be	AUX
ejop-243	93	32	willing	willing	ADJ
ejop-243	93	33	to	to	PART
ejop-243	93	34	pay	pay	VERB
ejop-243	93	35	more	more	ADJ
ejop-243	93	36	for	for	ADP
ejop-243	93	37	the	the	DET
ejop-243	93	38	product	product	NOUN
ejop-243	93	39	endorsed	endorse	VERB
ejop-243	93	40	by	by	ADP
ejop-243	93	41	the	the	DET
ejop-243	93	42	person	person	NOUN
ejop-243	93	43	,	,	PUNCT
ejop-243	93	44	while	while	SCONJ
ejop-243	93	45	participants	participant	NOUN
ejop-243	93	46	who	who	PRON
ejop-243	93	47	are	be	AUX
ejop-243	93	48	in	in	ADP
ejop-243	93	49	a	a	DET
ejop-243	93	50	bad	bad	ADJ
ejop-243	93	51	mood	mood	NOUN
ejop-243	93	52	react	react	VERB
ejop-243	93	53	negatively	negatively	ADV
ejop-243	93	54	to	to	ADP
ejop-243	93	55	such	such	DET
ejop-243	93	56	a	a	DET
ejop-243	93	57	person	person	NOUN
ejop-243	93	58	and	and	CCONJ
ejop-243	93	59	are	be	AUX
ejop-243	93	60	willing	willing	ADJ
ejop-243	93	61	to	to	PART
ejop-243	93	62	pay	pay	VERB
ejop-243	93	63	less	less	ADJ
ejop-243	93	64	for	for	ADP
ejop-243	93	65	the	the	DET
ejop-243	93	66	product	product	NOUN
ejop-243	93	67	.	.	PUNCT
ejop-243	94	1	this	this	DET
ejop-243	94	2	finding	finding	NOUN
ejop-243	94	3	contradicts	contradict	VERB
ejop-243	94	4	some	some	DET
ejop-243	94	5	studies	study	NOUN
ejop-243	94	6	that	that	PRON
ejop-243	94	7	concluded	conclude	VERB
ejop-243	94	8	that	that	SCONJ
ejop-243	94	9	a	a	DET
ejop-243	94	10	positive	positive	ADJ
ejop-243	94	11	mood	mood	NOUN
ejop-243	94	12	does	do	AUX
ejop-243	94	13	not	not	PART
ejop-243	94	14	lead	lead	VERB
ejop-243	94	15	to	to	ADP
ejop-243	94	16	positive	positive	ADJ
ejop-243	94	17	evaluation	evaluation	NOUN
ejop-243	94	18	of	of	ADP
ejop-243	94	19	advert	advert	NOUN
ejop-243	94	20	,	,	PUNCT
ejop-243	94	21	e.g.	e.g.	ADV
ejop-243	94	22	,	,	PUNCT
ejop-243	94	23	cantor	cantor	NOUN
ejop-243	94	24	and	and	CCONJ
ejop-243	94	25	venus	venus	PROPN
ejop-243	94	26	(	(	PUNCT
ejop-243	94	27	1980	1980	NUM
ejop-243	94	28	)	)	PUNCT
ejop-243	94	29	,	,	PUNCT
ejop-243	94	30	derks	derk	NOUN
ejop-243	94	31	and	and	CCONJ
ejop-243	94	32	avora	avora	PROPN
ejop-243	94	33	(	(	PUNCT
ejop-243	94	34	1993	1993	NUM
ejop-243	94	35	)	)	PUNCT
ejop-243	94	36	.	.	PUNCT
ejop-243	95	1	in	in	ADP
ejop-243	95	2	their	their	PRON
ejop-243	95	3	findings	finding	NOUN
ejop-243	95	4	,	,	PUNCT
ejop-243	95	5	using	use	VERB
ejop-243	95	6	the	the	DET
ejop-243	95	7	contrast	contrast	NOUN
ejop-243	95	8	effect	effect	NOUN
ejop-243	95	9	of	of	ADP
ejop-243	95	10	mayers	mayer	NOUN
ejop-243	95	11	–	–	PUNCT
ejop-243	95	12	levy	levy	NOUN
ejop-243	95	13	and	and	CCONJ
ejop-243	95	14	tybount	tybount	NOUN
ejop-243	95	15	(	(	PUNCT
ejop-243	95	16	1997	1997	NUM
ejop-243	95	17	)	)	PUNCT
ejop-243	95	18	,	,	PUNCT
ejop-243	95	19	they	they	PRON
ejop-243	95	20	assert	assert	VERB
ejop-243	95	21	that	that	DET
ejop-243	95	22	message	message	NOUN
ejop-243	95	23	style	style	NOUN
ejop-243	95	24	that	that	PRON
ejop-243	95	25	contrasts	contrast	VERB
ejop-243	95	26	with	with	ADP
ejop-243	95	27	the	the	DET
ejop-243	95	28	nature	nature	NOUN
ejop-243	95	29	of	of	ADP
ejop-243	95	30	the	the	DET
ejop-243	95	31	context	context	NOUN
ejop-243	95	32	may	may	AUX
ejop-243	95	33	lead	lead	VERB
ejop-243	95	34	to	to	ADP
ejop-243	95	35	positive	positive	ADJ
ejop-243	95	36	advertising	advertising	NOUN
ejop-243	95	37	effects	effect	NOUN
ejop-243	95	38	.	.	PUNCT
ejop-243	96	1	effect	effect	NOUN
ejop-243	96	2	of	of	ADP
ejop-243	96	3	consumers	consumer	NOUN
ejop-243	96	4	mood	mood	VERB
ejop-243	96	5	on	on	ADP
ejop-243	96	6	advertising	advertising	NOUN
ejop-243	96	7	effectiveness	effectiveness	NOUN
ejop-243	96	8	125	125	NUM
ejop-243	96	9	the	the	DET
ejop-243	96	10	study	study	NOUN
ejop-243	96	11	suggested	suggest	VERB
ejop-243	96	12	that	that	SCONJ
ejop-243	96	13	a	a	DET
ejop-243	96	14	positively	positively	ADV
ejop-243	96	15	evaluated	evaluate	VERB
ejop-243	96	16	environmental	environmental	ADJ
ejop-243	96	17	context	context	NOUN
ejop-243	96	18	,	,	PUNCT
ejop-243	96	19	or	or	CCONJ
ejop-243	96	20	a	a	DET
ejop-243	96	21	context	context	NOUN
ejop-243	96	22	that	that	PRON
ejop-243	96	23	evokes	evoke	VERB
ejop-243	96	24	a	a	DET
ejop-243	96	25	positive	positive	ADJ
ejop-243	96	26	mood	mood	NOUN
ejop-243	96	27	,	,	PUNCT
ejop-243	96	28	leads	lead	VERB
ejop-243	96	29	to	to	ADP
ejop-243	96	30	a	a	DET
ejop-243	96	31	less	less	ADV
ejop-243	96	32	positive	positive	ADJ
ejop-243	96	33	advert	advert	ADJ
ejop-243	96	34	evaluation	evaluation	NOUN
ejop-243	96	35	and	and	CCONJ
ejop-243	96	36	especially	especially	ADV
ejop-243	96	37	less	less	ADV
ejop-243	96	38	advert	advert	ADJ
ejop-243	96	39	processing	processing	NOUN
ejop-243	96	40	.	.	PUNCT
ejop-243	97	1	this	this	DET
ejop-243	97	2	phenomenon	phenomenon	NOUN
ejop-243	97	3	is	be	AUX
ejop-243	97	4	attributed	attribute	VERB
ejop-243	97	5	to	to	ADP
ejop-243	97	6	the	the	DET
ejop-243	97	7	fact	fact	NOUN
ejop-243	97	8	that	that	SCONJ
ejop-243	97	9	a	a	DET
ejop-243	97	10	positive	positive	ADJ
ejop-243	97	11	mood	mood	NOUN
ejop-243	97	12	reduces	reduce	VERB
ejop-243	97	13	the	the	DET
ejop-243	97	14	processing	processing	NOUN
ejop-243	97	15	of	of	ADP
ejop-243	97	16	stimulus	stimulus	ADJ
ejop-243	97	17	information	information	NOUN
ejop-243	97	18	.	.	PUNCT
ejop-243	98	1	according	accord	VERB
ejop-243	98	2	to	to	ADP
ejop-243	98	3	the	the	DET
ejop-243	98	4	cognitive	cognitive	ADJ
ejop-243	98	5	capacity	capacity	NOUN
ejop-243	98	6	theory	theory	NOUN
ejop-243	98	7	,	,	PUNCT
ejop-243	98	8	a	a	DET
ejop-243	98	9	positive	positive	ADJ
ejop-243	98	10	mood	mood	NOUN
ejop-243	98	11	activates	activate	VERB
ejop-243	98	12	an	an	DET
ejop-243	98	13	array	array	NOUN
ejop-243	98	14	of	of	ADP
ejop-243	98	15	information	information	NOUN
ejop-243	98	16	in	in	ADP
ejop-243	98	17	the	the	DET
ejop-243	98	18	memory	memory	NOUN
ejop-243	98	19	that	that	PRON
ejop-243	98	20	limits	limit	VERB
ejop-243	98	21	the	the	DET
ejop-243	98	22	recipient	recipient	NOUN
ejop-243	98	23	’s	’s	PART
ejop-243	98	24	processing	processing	NOUN
ejop-243	98	25	of	of	ADP
ejop-243	98	26	incoming	incoming	ADJ
ejop-243	98	27	information	information	NOUN
ejop-243	98	28	(	(	PUNCT
ejop-243	98	29	mackie	mackie	NOUN
ejop-243	98	30	and	and	CCONJ
ejop-243	98	31	worth	worth	ADJ
ejop-243	98	32	,	,	PUNCT
ejop-243	98	33	1989	1989	NUM
ejop-243	98	34	)	)	PUNCT
ejop-243	98	35	.	.	PUNCT
ejop-243	99	1	it	it	PRON
ejop-243	99	2	is	be	AUX
ejop-243	99	3	worth	worth	ADJ
ejop-243	99	4	noting	note	VERB
ejop-243	99	5	that	that	SCONJ
ejop-243	99	6	for	for	ADP
ejop-243	99	7	an	an	DET
ejop-243	99	8	advert	advert	NOUN
ejop-243	99	9	to	to	PART
ejop-243	99	10	achieve	achieve	VERB
ejop-243	99	11	the	the	DET
ejop-243	99	12	desired	desire	VERB
ejop-243	99	13	aim	aim	NOUN
ejop-243	99	14	of	of	ADP
ejop-243	99	15	creating	create	VERB
ejop-243	99	16	a	a	DET
ejop-243	99	17	favourable	favourable	ADJ
ejop-243	99	18	impression	impression	NOUN
ejop-243	99	19	in	in	ADP
ejop-243	99	20	the	the	DET
ejop-243	99	21	mind	mind	NOUN
ejop-243	99	22	of	of	ADP
ejop-243	99	23	the	the	DET
ejop-243	99	24	audience	audience	NOUN
ejop-243	99	25	it	it	PRON
ejop-243	99	26	seems	seem	VERB
ejop-243	99	27	to	to	PART
ejop-243	99	28	be	be	AUX
ejop-243	99	29	useful	useful	ADJ
ejop-243	99	30	if	if	SCONJ
ejop-243	99	31	members	member	NOUN
ejop-243	99	32	of	of	ADP
ejop-243	99	33	the	the	DET
ejop-243	99	34	audience	audience	NOUN
ejop-243	99	35	are	be	AUX
ejop-243	99	36	in	in	ADP
ejop-243	99	37	a	a	DET
ejop-243	99	38	happy	happy	ADJ
ejop-243	99	39	mood	mood	NOUN
ejop-243	99	40	.	.	PUNCT
ejop-243	100	1	references	reference	NOUN
ejop-243	100	2	aylesworh	aylesworh	VERB
ejop-243	100	3	,	,	PUNCT
ejop-243	100	4	a.	a.	NOUN
ejop-243	100	5	b	b	PROPN
ejop-243	100	6	;	;	PUNCT
ejop-243	100	7	and	and	CCONJ
ejop-243	100	8	mackenzie	mackenzie	NOUN
ejop-243	100	9	,	,	PUNCT
ejop-243	100	10	s.	s.	PROPN
ejop-243	100	11	b.	b.	PROPN
ejop-243	100	12	(	(	PUNCT
ejop-243	100	13	1998	1998	NUM
ejop-243	100	14	)	)	PUNCT
ejop-243	100	15	“	"	PUNCT
ejop-243	100	16	context	context	NOUN
ejop-243	100	17	is	be	AUX
ejop-243	100	18	key	key	ADJ
ejop-243	100	19	:	:	PUNCT
ejop-243	100	20	the	the	DET
ejop-243	100	21	effect	effect	NOUN
ejop-243	100	22	of	of	ADP
ejop-243	100	23	program	program	NOUN
ejop-243	100	24	–	–	PUNCT
ejop-243	100	25	induced	induce	VERB
ejop-243	100	26	mood	mood	NOUN
ejop-243	100	27	on	on	ADP
ejop-243	100	28	thoughts	thought	NOUN
ejop-243	100	29	about	about	ADP
ejop-243	100	30	ad	ad	NOUN
ejop-243	100	31	”	"	PUNCT
ejop-243	100	32	.	.	PUNCT
ejop-243	101	1	journal	journal	PROPN
ejop-243	101	2	of	of	ADP
ejop-243	101	3	advertising	advertising	NOUN
ejop-243	101	4	,	,	PUNCT
ejop-243	101	5	27	27	NUM
ejop-243	101	6	(	(	PUNCT
ejop-243	101	7	2	2	NUM
ejop-243	101	8	)	)	PUNCT
ejop-243	101	9	,	,	PUNCT
ejop-243	101	10	7	7	NUM
ejop-243	101	11	-	-	SYM
ejop-243	101	12	27	27	NUM
ejop-243	101	13	.	.	PUNCT
ejop-243	102	1	belch	belch	NOUN
ejop-243	102	2	,	,	PUNCT
ejop-243	102	3	g.	g.	PROPN
ejop-243	102	4	e.	e.	PROPN
ejop-243	102	5	(	(	PUNCT
ejop-243	102	6	1981	1981	NUM
ejop-243	102	7	)	)	PUNCT
ejop-243	102	8	an	an	DET
ejop-243	102	9	examination	examination	NOUN
ejop-243	102	10	of	of	ADP
ejop-243	102	11	comparative	comparative	ADJ
ejop-243	102	12	and	and	CCONJ
ejop-243	102	13	non	non	ADJ
ejop-243	102	14	-	-	ADJ
ejop-243	102	15	comparative	comparative	ADJ
ejop-243	102	16	television	television	NOUN
ejop-243	102	17	commercial	commercial	NOUN
ejop-243	102	18	:	:	PUNCT
ejop-243	102	19	the	the	DET
ejop-243	102	20	effects	effect	NOUN
ejop-243	102	21	of	of	ADP
ejop-243	102	22	clean	clean	ADJ
ejop-243	102	23	variation	variation	NOUN
ejop-243	102	24	and	and	CCONJ
ejop-243	102	25	repetition	repetition	NOUN
ejop-243	102	26	on	on	ADP
ejop-243	102	27	cognitive	cognitive	ADJ
ejop-243	102	28	response	response	NOUN
ejop-243	102	29	and	and	CCONJ
ejop-243	102	30	message	message	NOUN
ejop-243	102	31	acceptance	acceptance	NOUN
ejop-243	102	32	.	.	PUNCT
ejop-243	103	1	journal	journal	NOUN
ejop-243	103	2	of	of	ADP
ejop-243	103	3	marketing	marketing	NOUN
ejop-243	103	4	,	,	PUNCT
ejop-243	103	5	28	28	NUM
ejop-243	103	6	,	,	PUNCT
ejop-243	103	7	333	333	NUM
ejop-243	103	8	-	-	SYM
ejop-243	103	9	348	348	NUM
ejop-243	103	10	.	.	PUNCT
ejop-243	104	1	bless	bless	VERB
ejop-243	104	2	,	,	PUNCT
ejop-243	104	3	h	h	NOUN
ejop-243	104	4	,	,	PUNCT
ejop-243	104	5	clore	clore	PROPN
ejop-243	104	6	,	,	PUNCT
ejop-243	104	7	g	g	PROPN
ejop-243	104	8	.l	.l	PROPN
ejop-243	104	9	,	,	PUNCT
ejop-243	104	10	schwarz	schwarz	PROPN
ejop-243	104	11	,	,	PUNCT
ejop-243	104	12	n	n	CCONJ
ejop-243	104	13	,	,	PUNCT
ejop-243	104	14	golisano	golisano	PROPN
ejop-243	104	15	,	,	PUNCT
ejop-243	104	16	v	v	NOUN
ejop-243	104	17	,	,	PUNCT
ejop-243	104	18	rave	rave	ADJ
ejop-243	104	19	c.	c.	NOUN
ejop-243	104	20	,	,	PUNCT
ejop-243	104	21	and	and	CCONJ
ejop-243	104	22	work	work	NOUN
ejop-243	104	23	,	,	PUNCT
ejop-243	104	24	r	r	NOUN
ejop-243	104	25	(	(	PUNCT
ejop-243	104	26	1996	1996	NUM
ejop-243	104	27	)	)	PUNCT
ejop-243	104	28	mood	mood	NOUN
ejop-243	104	29	and	and	CCONJ
ejop-243	104	30	the	the	DET
ejop-243	104	31	use	use	NOUN
ejop-243	104	32	of	of	ADP
ejop-243	104	33	scripts	script	NOUN
ejop-243	104	34	.	.	PUNCT
ejop-243	105	1	does	do	AUX
ejop-243	105	2	being	be	AUX
ejop-243	105	3	in	in	ADP
ejop-243	105	4	a	a	DET
ejop-243	105	5	happy	happy	ADJ
ejop-243	105	6	mood	mood	NOUN
ejop-243	105	7	rely	rely	ADJ
ejop-243	105	8	lead	lead	NOUN
ejop-243	105	9	to	to	ADP
ejop-243	105	10	mindlessness	mindlessness	PROPN
ejop-243	105	11	.	.	PUNCT
ejop-243	106	1	journal	journal	PROPN
ejop-243	106	2	of	of	ADP
ejop-243	106	3	personality	personality	NOUN
ejop-243	106	4	and	and	CCONJ
ejop-243	106	5	social	social	ADJ
ejop-243	106	6	psychology	psychology	NOUN
ejop-243	106	7	.	.	PUNCT
ejop-243	107	1	bless	bless	VERB
ejop-243	107	2	,	,	PUNCT
ejop-243	107	3	h	h	NOUN
ejop-243	107	4	,	,	PUNCT
ejop-243	107	5	mackie	mackie	NOUN
ejop-243	107	6	,	,	PUNCT
ejop-243	107	7	d.	d.	PROPN
ejop-243	107	8	m	m	PROPN
ejop-243	107	9	and	and	CCONJ
ejop-243	107	10	schwarz	schwarz	PROPN
ejop-243	107	11	,	,	PUNCT
ejop-243	107	12	n	n	PROPN
ejop-243	107	13	(	(	PUNCT
ejop-243	107	14	1992	1992	NUM
ejop-243	107	15	)	)	PUNCT
ejop-243	107	16	mood	mood	NOUN
ejop-243	107	17	effects	effect	NOUN
ejop-243	107	18	on	on	ADP
ejop-243	107	19	encoding	encoding	NOUN
ejop-243	107	20	of	of	ADP
ejop-243	107	21	judgmental	judgmental	ADJ
ejop-243	107	22	processes	process	NOUN
ejop-243	107	23	in	in	ADP
ejop-243	107	24	persuasion	persuasion	NOUN
ejop-243	107	25	.	.	PUNCT
ejop-243	108	1	journal	journal	NOUN
ejop-243	108	2	of	of	ADP
ejop-243	108	3	personality	personality	NOUN
ejop-243	108	4	and	and	CCONJ
ejop-243	108	5	social	social	ADJ
ejop-243	108	6	psychology	psychology	NOUN
ejop-243	108	7	,	,	PUNCT
ejop-243	108	8	65	65	NUM
ejop-243	108	9	,	,	PUNCT
ejop-243	108	10	58	58	NUM
ejop-243	108	11	-	-	SYM
ejop-243	108	12	595	595	NUM
ejop-243	108	13	.	.	PUNCT
ejop-243	109	1	cantor	cantor	PROPN
ejop-243	109	2	,	,	PUNCT
ejop-243	109	3	j.	j.	PROPN
ejop-243	109	4	r.	r.	PROPN
ejop-243	109	5	and	and	CCONJ
ejop-243	109	6	venus	venus	PROPN
ejop-243	109	7	,	,	PUNCT
ejop-243	109	8	p	p	X
ejop-243	109	9	(	(	PUNCT
ejop-243	109	10	1980	1980	NUM
ejop-243	109	11	)	)	PUNCT
ejop-243	109	12	“	"	PUNCT
ejop-243	109	13	the	the	DET
ejop-243	109	14	effect	effect	NOUN
ejop-243	109	15	of	of	ADP
ejop-243	109	16	humour	humour	NOUN
ejop-243	109	17	on	on	ADP
ejop-243	109	18	recall	recall	NOUN
ejop-243	109	19	of	of	ADP
ejop-243	109	20	a	a	DET
ejop-243	109	21	radio	radio	NOUN
ejop-243	109	22	advertisement	advertisement	NOUN
ejop-243	109	23	”	"	PUNCT
ejop-243	109	24	journal	journal	NOUN
ejop-243	109	25	of	of	ADP
ejop-243	109	26	broadcasting	broadcasting	NOUN
ejop-243	109	27	,	,	PUNCT
ejop-243	109	28	24	24	NUM
ejop-243	109	29	(	(	PUNCT
ejop-243	109	30	1	1	NUM
ejop-243	109	31	)	)	PUNCT
ejop-243	109	32	,	,	PUNCT
ejop-243	109	33	13	13	NUM
ejop-243	109	34	-	-	SYM
ejop-243	109	35	22	22	NUM
ejop-243	109	36	.	.	PUNCT
ejop-243	110	1	cantor	cantor	PROPN
ejop-243	110	2	,	,	PUNCT
ejop-243	110	3	j.	j.	PROPN
ejop-243	110	4	r	r	PROPN
ejop-243	110	5	;	;	PUNCT
ejop-243	110	6	zillman	zillman	ADJ
ejop-243	110	7	,	,	PUNCT
ejop-243	110	8	d	d	PROPN
ejop-243	110	9	and	and	CCONJ
ejop-243	110	10	bryant	bryant	PROPN
ejop-243	110	11	j.	j.	PROPN
ejop-243	110	12	(	(	PUNCT
ejop-243	110	13	1975	1975	NUM
ejop-243	110	14	)	)	PUNCT
ejop-243	110	15	“	"	PUNCT
ejop-243	110	16	enhancements	enhancement	NOUN
ejop-243	110	17	of	of	ADP
ejop-243	110	18	humour	humour	NOUN
ejop-243	110	19	appreciation	appreciation	NOUN
ejop-243	110	20	by	by	ADP
ejop-243	110	21	transfer	transfer	NOUN
ejop-243	110	22	excitation	excitation	NOUN
ejop-243	110	23	”	"	PUNCT
ejop-243	110	24	.	.	PUNCT
ejop-243	111	1	journal	journal	NOUN
ejop-243	111	2	of	of	ADP
ejop-243	111	3	personality	personality	NOUN
ejop-243	111	4	and	and	CCONJ
ejop-243	111	5	social	social	ADJ
ejop-243	111	6	psychology	psychology	NOUN
ejop-243	111	7	,	,	PUNCT
ejop-243	111	8	32	32	NUM
ejop-243	111	9	,	,	PUNCT
ejop-243	111	10	69	69	NUM
ejop-243	111	11	-	-	SYM
ejop-243	111	12	75	75	NUM
ejop-243	111	13	.	.	PUNCT
ejop-243	112	1	coulter	coulter	PROPN
ejop-243	112	2	k.	k.	PROPN
ejop-243	112	3	s.	s.	PROPN
ejop-243	112	4	(	(	PUNCT
ejop-243	112	5	1998	1998	NUM
ejop-243	112	6	)	)	PUNCT
ejop-243	112	7	the	the	DET
ejop-243	112	8	effects	effect	NOUN
ejop-243	112	9	of	of	ADP
ejop-243	112	10	affective	affective	ADJ
ejop-243	112	11	responses	response	NOUN
ejop-243	112	12	to	to	ADP
ejop-243	112	13	media	medium	NOUN
ejop-243	112	14	context	context	NOUN
ejop-243	112	15	on	on	ADP
ejop-243	112	16	advertising	advertising	NOUN
ejop-243	112	17	evaluations	evaluation	NOUN
ejop-243	112	18	,	,	PUNCT
ejop-243	112	19	journals	journal	NOUN
ejop-243	112	20	of	of	ADP
ejop-243	112	21	advertising	advertising	NOUN
ejop-243	112	22	,	,	PUNCT
ejop-243	112	23	27	27	NUM
ejop-243	112	24	(	(	PUNCT
ejop-243	112	25	4	4	NUM
ejop-243	112	26	)	)	PUNCT
ejop-243	112	27	,	,	PUNCT
ejop-243	112	28	41	41	NUM
ejop-243	112	29	-	-	SYM
ejop-243	112	30	51	51	NUM
ejop-243	112	31	.	.	PUNCT
ejop-243	113	1	fielding	field	VERB
ejop-243	113	2	,	,	PUNCT
ejop-243	113	3	s	s	PART
ejop-243	113	4	;	;	PUNCT
ejop-243	113	5	hundley	hundley	PROPN
ejop-243	113	6	,	,	PUNCT
ejop-243	113	7	m	m	PROPN
ejop-243	113	8	;	;	PUNCT
ejop-243	113	9	reid	reid	PROPN
ejop-243	113	10	,	,	PUNCT
ejop-243	113	11	g.	g.	PROPN
ejop-243	113	12	and	and	CCONJ
ejop-243	113	13	whitehad	whitehad	VERB
ejop-243	113	14	,	,	PUNCT
ejop-243	113	15	h.	h.	PROPN
ejop-243	113	16	(	(	PUNCT
ejop-243	113	17	2006	2006	NUM
ejop-243	113	18	)	)	PUNCT
ejop-243	113	19	the	the	DET
ejop-243	113	20	effect	effect	NOUN
ejop-243	113	21	of	of	ADP
ejop-243	113	22	screen	screen	NOUN
ejop-243	113	23	size	size	NOUN
ejop-243	113	24	and	and	CCONJ
ejop-243	113	25	audience	audience	NOUN
ejop-243	113	26	size	size	NOUN
ejop-243	113	27	on	on	ADP
ejop-243	113	28	impressions	impression	NOUN
ejop-243	113	29	of	of	ADP
ejop-243	113	30	personal	personal	ADJ
ejop-243	113	31	space	space	NOUN
ejop-243	113	32	when	when	SCONJ
ejop-243	113	33	watching	watch	VERB
ejop-243	113	34	television	television	NOUN
ejop-243	113	35	.	.	PUNCT
ejop-243	114	1	europe	europe	PROPN
ejop-243	114	2	’s	’s	PART
ejop-243	114	3	journal	journal	PROPN
ejop-243	114	4	of	of	ADP
ejop-243	114	5	psychology	psychology	NOUN
ejop-243	114	6	126	126	NUM
ejop-243	114	7	gardner	gardner	NOUN
ejop-243	114	8	,	,	PUNCT
ejop-243	114	9	m.	m.	NOUN
ejop-243	114	10	(	(	PUNCT
ejop-243	114	11	2004	2004	NUM
ejop-243	114	12	)	)	PUNCT
ejop-243	114	13	“	"	PUNCT
ejop-243	114	14	mood	mood	NOUN
ejop-243	114	15	states	state	NOUN
ejop-243	114	16	and	and	CCONJ
ejop-243	114	17	consumer	consumer	NOUN
ejop-243	114	18	behaviour	behaviour	NOUN
ejop-243	114	19	:	:	PUNCT
ejop-243	114	20	a	a	DET
ejop-243	114	21	critical	critical	ADJ
ejop-243	114	22	review	review	NOUN
ejop-243	114	23	”	"	PUNCT
ejop-243	114	24	journal	journal	NOUN
ejop-243	114	25	of	of	ADP
ejop-243	114	26	consumer	consumer	NOUN
ejop-243	114	27	behaviour	behaviour	NOUN
ejop-243	114	28	,	,	PUNCT
ejop-243	114	29	12	12	NUM
ejop-243	114	30	,	,	PUNCT
ejop-243	114	31	281	281	NUM
ejop-243	114	32	-	-	SYM
ejop-243	114	33	300	300	NUM
ejop-243	114	34	.	.	PUNCT
ejop-243	115	1	gasper	gasper	PROPN
ejop-243	115	2	,	,	PUNCT
ejop-243	115	3	k.	k.	PROPN
ejop-243	115	4	(	(	PUNCT
ejop-243	115	5	2004	2004	NUM
ejop-243	115	6	)	)	PUNCT
ejop-243	115	7	do	do	AUX
ejop-243	115	8	you	you	PRON
ejop-243	115	9	see	see	VERB
ejop-243	115	10	what	what	PRON
ejop-243	115	11	i	i	PRON
ejop-243	115	12	see	see	VERB
ejop-243	115	13	?	?	PUNCT
ejop-243	116	1	affect	affect	VERB
ejop-243	116	2	and	and	CCONJ
ejop-243	116	3	visual	visual	ADJ
ejop-243	116	4	information	information	NOUN
ejop-243	116	5	processing	processing	NOUN
ejop-243	116	6	.	.	PUNCT
ejop-243	117	1	cognition	cognition	NOUN
ejop-243	117	2	and	and	CCONJ
ejop-243	117	3	emotion	emotion	NOUN
ejop-243	117	4	,	,	PUNCT
ejop-243	117	5	18(3	18(3	NUM
ejop-243	117	6	)	)	PUNCT
ejop-243	117	7	,	,	PUNCT
ejop-243	117	8	405	405	NUM
ejop-243	117	9	-	-	SYM
ejop-243	117	10	421	421	NUM
ejop-243	117	11	.	.	PUNCT
ejop-243	118	1	goldberg	goldberg	PROPN
ejop-243	118	2	,	,	PUNCT
ejop-243	118	3	m.	m.	PROPN
ejop-243	118	4	e.	e.	PROPN
ejop-243	118	5	and	and	CCONJ
ejop-243	118	6	gorn	gorn	PROPN
ejop-243	118	7	,	,	PUNCT
ejop-243	118	8	g.	g.	PROPN
ejop-243	118	9	j.	j.	PROPN
ejop-243	118	10	(	(	PUNCT
ejop-243	118	11	1987	1987	NUM
ejop-243	118	12	)	)	PUNCT
ejop-243	118	13	happy	happy	ADJ
ejop-243	118	14	and	and	CCONJ
ejop-243	118	15	sad	sad	ADJ
ejop-243	118	16	t.	t.	PROPN
ejop-243	118	17	v.	v.	PROPN
ejop-243	118	18	program	program	PROPN
ejop-243	118	19	:	:	PUNCT
ejop-243	118	20	how	how	SCONJ
ejop-243	118	21	they	they	PRON
ejop-243	118	22	affect	affect	VERB
ejop-243	118	23	reactions	reaction	NOUN
ejop-243	118	24	to	to	ADP
ejop-243	118	25	commercials	commercial	NOUN
ejop-243	118	26	”	"	PUNCT
ejop-243	118	27	journal	journal	NOUN
ejop-243	118	28	of	of	ADP
ejop-243	118	29	consumer	consumer	NOUN
ejop-243	118	30	research	research	NOUN
ejop-243	118	31	,	,	PUNCT
ejop-243	118	32	14	14	NUM
ejop-243	118	33	(	(	PUNCT
ejop-243	118	34	december	december	PROPN
ejop-243	118	35	)	)	PUNCT
ejop-243	118	36	,	,	PUNCT
ejop-243	118	37	387	387	NUM
ejop-243	118	38	-	-	SYM
ejop-243	118	39	403	403	NUM
ejop-243	118	40	.	.	PUNCT
ejop-243	119	1	isen	isen	PROPN
ejop-243	119	2	,	,	PUNCT
ejop-243	119	3	a.	a.	NOUN
ejop-243	119	4	m	m	PROPN
ejop-243	119	5	and	and	CCONJ
ejop-243	119	6	daubman	daubman	PROPN
ejop-243	119	7	,	,	PUNCT
ejop-243	119	8	k.	k.	PROPN
ejop-243	119	9	a	a	PRON
ejop-243	119	10	(	(	PUNCT
ejop-243	119	11	1984	1984	NUM
ejop-243	119	12	)	)	PUNCT
ejop-243	119	13	the	the	DET
ejop-243	119	14	influence	influence	NOUN
ejop-243	119	15	of	of	ADP
ejop-243	119	16	affect	affect	VERB
ejop-243	119	17	on	on	ADP
ejop-243	119	18	categorization	categorization	NOUN
ejop-243	119	19	.	.	PUNCT
ejop-243	120	1	journal	journal	NOUN
ejop-243	120	2	of	of	ADP
ejop-243	120	3	personality	personality	NOUN
ejop-243	120	4	and	and	CCONJ
ejop-243	120	5	social	social	ADJ
ejop-243	120	6	psychology	psychology	NOUN
ejop-243	120	7	,	,	PUNCT
ejop-243	120	8	47	47	NUM
ejop-243	120	9	,	,	PUNCT
ejop-243	120	10	1206	1206	NUM
ejop-243	120	11	-	-	SYM
ejop-243	120	12	1217	1217	NUM
ejop-243	120	13	.	.	PUNCT
ejop-243	121	1	janis	janis	PROPN
ejop-243	121	2	,	,	PUNCT
ejop-243	121	3	i.	i.	PROPN
ejop-243	121	4	l.	l.	PROPN
ejop-243	121	5	(	(	PUNCT
ejop-243	121	6	1965	1965	NUM
ejop-243	121	7	)	)	PUNCT
ejop-243	121	8	facilitating	facilitate	VERB
ejop-243	121	9	effects	effect	NOUN
ejop-243	121	10	of	of	ADP
ejop-243	121	11	eating	eat	VERB
ejop-243	121	12	–	–	PUNCT
ejop-243	121	13	while	while	NOUN
ejop-243	121	14	-	-	PUNCT
ejop-243	121	15	reading	reading	NOUN
ejop-243	121	16	on	on	ADP
ejop-243	121	17	responsiveness	responsiveness	NOUN
ejop-243	121	18	to	to	ADP
ejop-243	121	19	persuasive	persuasive	ADJ
ejop-243	121	20	communications	communication	NOUN
ejop-243	121	21	.	.	PUNCT
ejop-243	122	1	journal	journal	NOUN
ejop-243	122	2	of	of	ADP
ejop-243	122	3	personality	personality	NOUN
ejop-243	122	4	&	&	CCONJ
ejop-243	122	5	social	social	ADJ
ejop-243	122	6	psychology	psychology	NOUN
ejop-243	122	7	,	,	PUNCT
ejop-243	122	8	1	1	NUM
ejop-243	122	9	,	,	PUNCT
ejop-243	122	10	181	181	NUM
ejop-243	122	11	-	-	SYM
ejop-243	122	12	186	186	NUM
ejop-243	122	13	.	.	PUNCT
ejop-243	123	1	kim	kim	PROPN
ejop-243	123	2	,	,	PUNCT
ejop-243	123	3	t.	t.	NOUN
ejop-243	123	4	and	and	CCONJ
ejop-243	123	5	biocca	biocca	NOUN
ejop-243	123	6	(	(	PUNCT
ejop-243	123	7	1997	1997	NUM
ejop-243	123	8	)	)	PUNCT
ejop-243	123	9	telepresence	telepresence	NOUN
ejop-243	123	10	via	via	ADP
ejop-243	123	11	television	television	NOUN
ejop-243	123	12	:	:	PUNCT
ejop-243	123	13	two	two	NUM
ejop-243	123	14	dimensions	dimension	NOUN
ejop-243	123	15	of	of	ADP
ejop-243	123	16	telepresence	telepresence	NOUN
ejop-243	123	17	may	may	AUX
ejop-243	123	18	have	have	VERB
ejop-243	123	19	different	different	ADJ
ejop-243	123	20	connecting	connect	VERB
ejop-243	123	21	to	to	ADP
ejop-243	123	22	memory	memory	NOUN
ejop-243	123	23	and	and	CCONJ
ejop-243	123	24	persuasion	persuasion	NOUN
ejop-243	123	25	;	;	PUNCT
ejop-243	123	26	journal	journal	NOUN
ejop-243	123	27	of	of	ADP
ejop-243	123	28	computer	computer	NOUN
ejop-243	123	29	mediated	mediate	VERB
ejop-243	123	30	communication	communication	NOUN
ejop-243	123	31	.	.	PUNCT
ejop-243	124	1	3	3	NUM
ejop-243	124	2	(	(	PUNCT
ejop-243	124	3	2	2	NUM
ejop-243	124	4	)	)	PUNCT
ejop-243	124	5	pp	pp	ADP
ejop-243	124	6	600	600	NUM
ejop-243	124	7	-	-	SYM
ejop-243	124	8	613	613	NUM
ejop-243	124	9	.	.	PUNCT
ejop-243	125	1	knap	knap	PROPN
ejop-243	125	2	,	,	PUNCT
ejop-243	125	3	m.	m.	NOUN
ejop-243	125	4	l.	l.	PROPN
ejop-243	125	5	and	and	CCONJ
ejop-243	125	6	hall	hall	PROPN
ejop-243	125	7	,	,	PUNCT
ejop-243	125	8	j.	j.	PROPN
ejop-243	125	9	a.	a.	PROPN
ejop-243	125	10	(	(	PUNCT
ejop-243	125	11	2006	2006	NUM
ejop-243	125	12	)	)	PUNCT
ejop-243	125	13	non	non	ADJ
ejop-243	125	14	-	-	ADJ
ejop-243	125	15	verbal	verbal	ADJ
ejop-243	125	16	communication	communication	NOUN
ejop-243	125	17	in	in	ADP
ejop-243	125	18	human	human	ADJ
ejop-243	125	19	interaction	interaction	NOUN
ejop-243	125	20	(	(	PUNCT
ejop-243	125	21	6th	6th	ADJ
ejop-243	125	22	eds	ed	NOUN
ejop-243	125	23	)	)	PUNCT
ejop-243	125	24	belmont	belmont	PROPN
ejop-243	125	25	.	.	PUNCT
ejop-243	126	1	thomson	thomson	PROPN
ejop-243	126	2	wadsworth	wadsworth	PROPN
ejop-243	126	3	.	.	PUNCT
ejop-243	127	1	knoche	knoche	PROPN
ejop-243	127	2	,	,	PUNCT
ejop-243	127	3	h.	h.	PROPN
ejop-243	127	4	and	and	CCONJ
ejop-243	127	5	mccarthy	mccarthy	PROPN
ejop-243	127	6	,	,	PUNCT
ejop-243	127	7	j.	j.	PROPN
ejop-243	127	8	(	(	PUNCT
ejop-243	127	9	2004	2004	NUM
ejop-243	127	10	)	)	PUNCT
ejop-243	127	11	mobile	mobile	NOUN
ejop-243	127	12	users	user	NOUN
ejop-243	127	13	needs	need	NOUN
ejop-243	127	14	and	and	CCONJ
ejop-243	127	15	expectations	expectation	NOUN
ejop-243	127	16	of	of	ADP
ejop-243	127	17	future	future	ADJ
ejop-243	127	18	multimedia	multimedia	NOUN
ejop-243	127	19	services	service	NOUN
ejop-243	127	20	in	in	ADP
ejop-243	127	21	proceedings	proceeding	NOUN
ejop-243	127	22	of	of	ADP
ejop-243	127	23	the	the	DET
ejop-243	127	24	wwrf	wwrf	VERB
ejop-243	127	25	12	12	NUM
ejop-243	127	26	.	.	PUNCT
ejop-243	128	1	mackie	mackie	PROPN
ejop-243	128	2	,	,	PUNCT
ejop-243	128	3	d.	d.	PROPN
ejop-243	128	4	m.	m.	PROPN
ejop-243	128	5	&	&	CCONJ
ejop-243	128	6	worth	worth	PROPN
ejop-243	128	7	,	,	PUNCT
ejop-243	128	8	l.	l.	PROPN
ejop-243	128	9	t	t	PROPN
ejop-243	128	10	(	(	PUNCT
ejop-243	128	11	1989	1989	NUM
ejop-243	128	12	)	)	PUNCT
ejop-243	128	13	cognitive	cognitive	ADJ
ejop-243	128	14	deficits	deficit	NOUN
ejop-243	128	15	and	and	CCONJ
ejop-243	128	16	the	the	DET
ejop-243	128	17	mediated	mediate	VERB
ejop-243	128	18	role	role	NOUN
ejop-243	128	19	of	of	ADP
ejop-243	128	20	positive	positive	ADJ
ejop-243	128	21	affect	affect	NOUN
ejop-243	128	22	in	in	ADP
ejop-243	128	23	persuasion	persuasion	NOUN
ejop-243	128	24	.	.	PUNCT
ejop-243	129	1	journal	journal	NOUN
ejop-243	129	2	of	of	ADP
ejop-243	129	3	personality	personality	NOUN
ejop-243	129	4	and	and	CCONJ
ejop-243	129	5	social	social	ADJ
ejop-243	129	6	psychology	psychology	NOUN
ejop-243	129	7	57	57	NUM
ejop-243	129	8	,	,	PUNCT
ejop-243	129	9	101	101	NUM
ejop-243	129	10	-	-	SYM
ejop-243	129	11	122	122	NUM
ejop-243	129	12	.	.	PUNCT
ejop-243	130	1	mcmillan	mcmillan	PROPN
ejop-243	130	2	,	,	PUNCT
ejop-243	130	3	s.j	s.j	PROPN
ejop-243	130	4	and	and	CCONJ
ejop-243	130	5	huang	huang	PROPN
ejop-243	130	6	,	,	PUNCT
ejop-243	130	7	j.s	j.s	PROPN
ejop-243	130	8	(	(	PUNCT
ejop-243	130	9	2002	2002	NUM
ejop-243	130	10	)	)	PUNCT
ejop-243	130	11	measures	measure	NOUN
ejop-243	130	12	of	of	ADP
ejop-243	130	13	perceived	perceive	VERB
ejop-243	130	14	interactivity	interactivity	NOUN
ejop-243	130	15	:	:	PUNCT
ejop-243	130	16	an	an	DET
ejop-243	130	17	exploration	exploration	NOUN
ejop-243	130	18	of	of	ADP
ejop-243	130	19	the	the	DET
ejop-243	130	20	role	role	NOUN
ejop-243	130	21	of	of	ADP
ejop-243	130	22	direction	direction	NOUN
ejop-243	130	23	of	of	ADP
ejop-243	130	24	communication	communication	NOUN
ejop-243	130	25	,	,	PUNCT
ejop-243	130	26	user	user	NOUN
ejop-243	130	27	control	control	NOUN
ejop-243	130	28	and	and	CCONJ
ejop-243	130	29	time	time	NOUN
ejop-243	130	30	in	in	ADP
ejop-243	130	31	shaping	shape	VERB
ejop-243	130	32	perceptions	perception	NOUN
ejop-243	130	33	of	of	ADP
ejop-243	130	34	interactivity	interactivity	NOUN
ejop-243	130	35	,	,	PUNCT
ejop-243	130	36	journal	journal	NOUN
ejop-243	130	37	of	of	ADP
ejop-243	130	38	advertising	advertising	NOUN
ejop-243	130	39	31	31	NUM
ejop-243	130	40	,	,	PUNCT
ejop-243	130	41	3	3	NUM
ejop-243	130	42	,	,	PUNCT
ejop-243	130	43	29	29	NUM
ejop-243	130	44	-	-	SYM
ejop-243	130	45	42	42	NUM
ejop-243	130	46	.	.	PUNCT
ejop-243	131	1	puccineli	puccineli	PROPN
ejop-243	131	2	,	,	PUNCT
ejop-243	131	3	n.	n.	PROPN
ejop-243	131	4	m	m	PROPN
ejop-243	131	5	;	;	PUNCT
ejop-243	131	6	(	(	PUNCT
ejop-243	131	7	2006	2006	NUM
ejop-243	131	8	)	)	PUNCT
ejop-243	131	9	the	the	DET
ejop-243	131	10	impact	impact	NOUN
ejop-243	131	11	of	of	ADP
ejop-243	131	12	customer	customer	NOUN
ejop-243	131	13	mood	mood	NOUN
ejop-243	131	14	on	on	ADP
ejop-243	131	15	salesperson	salesperson	PROPN
ejop-243	131	16	evaluation	evaluation	NOUN
ejop-243	131	17	.	.	PUNCT
ejop-243	132	1	journal	journal	NOUN
ejop-243	132	2	of	of	ADP
ejop-243	132	3	consumer	consumer	NOUN
ejop-243	132	4	research	research	NOUN
ejop-243	132	5	,	,	PUNCT
ejop-243	132	6	48	48	NUM
ejop-243	132	7	,	,	PUNCT
ejop-243	132	8	(	(	PUNCT
ejop-243	132	9	2	2	NUM
ejop-243	132	10	)	)	PUNCT
ejop-243	132	11	,	,	PUNCT
ejop-243	132	12	39	39	NUM
ejop-243	132	13	-	-	SYM
ejop-243	132	14	54	54	NUM
ejop-243	132	15	.	.	PUNCT
ejop-243	133	1	schwarz	schwarz	PROPN
ejop-243	133	2	,	,	PUNCT
ejop-243	133	3	n	n	PROPN
ejop-243	133	4	and	and	CCONJ
ejop-243	133	5	clore	clore	NOUN
ejop-243	133	6	,	,	PUNCT
ejop-243	133	7	g.	g.	PROPN
ejop-243	133	8	l	l	PROPN
ejop-243	133	9	(	(	PUNCT
ejop-243	133	10	1996	1996	NUM
ejop-243	133	11	)	)	PUNCT
ejop-243	133	12	feelings	feeling	NOUN
ejop-243	133	13	and	and	CCONJ
ejop-243	133	14	phenomenal	phenomenal	ADJ
ejop-243	133	15	experience	experience	NOUN
ejop-243	133	16	.	.	PUNCT
ejop-243	134	1	in	in	ADP
ejop-243	134	2	higgins	higgins	PROPN
ejop-243	134	3	and	and	CCONJ
ejop-243	134	4	kruglanski	kruglanski	PROPN
ejop-243	134	5	(	(	PUNCT
ejop-243	134	6	eds	ed	NOUN
ejop-243	134	7	)	)	PUNCT
ejop-243	134	8	,	,	PUNCT
ejop-243	134	9	social	social	ADJ
ejop-243	134	10	psychology	psychology	NOUN
ejop-243	134	11	;	;	PUNCT
ejop-243	134	12	handbook	handbook	NOUN
ejop-243	134	13	of	of	ADP
ejop-243	134	14	basic	basic	ADJ
ejop-243	134	15	principle	principle	NOUN
ejop-243	134	16	.	.	PUNCT
ejop-243	135	1	new	new	PROPN
ejop-243	135	2	york	york	PROPN
ejop-243	135	3	:	:	PUNCT
ejop-243	136	1	guilford	guilford	PROPN
ejop-243	136	2	.	.	PUNCT
ejop-243	137	1	schwarz	schwarz	PROPN
ejop-243	137	2	,	,	PUNCT
ejop-243	137	3	n	n	CCONJ
ejop-243	137	4	,	,	PUNCT
ejop-243	137	5	(	(	PUNCT
ejop-243	137	6	1990	1990	NUM
ejop-243	137	7	)	)	PUNCT
ejop-243	137	8	feelings	feeling	NOUN
ejop-243	137	9	as	as	ADP
ejop-243	137	10	information	information	NOUN
ejop-243	137	11	:	:	PUNCT
ejop-243	137	12	information	information	NOUN
ejop-243	137	13	and	and	CCONJ
ejop-243	137	14	motivational	motivational	NOUN
ejop-243	137	15	functions	function	NOUN
ejop-243	137	16	of	of	ADP
ejop-243	137	17	affective	affective	ADJ
ejop-243	137	18	states	state	NOUN
ejop-243	137	19	.	.	PUNCT
ejop-243	138	1	in	in	ADP
ejop-243	138	2	e.	e.	PROPN
ejop-243	138	3	t	t	PROPN
ejop-243	138	4	higgins	higgins	PROPN
ejop-243	138	5	(	(	PUNCT
ejop-243	138	6	eds	ed	NOUN
ejop-243	138	7	)	)	PUNCT
ejop-243	138	8	and	and	CCONJ
ejop-243	138	9	cognition	cognition	NOUN
ejop-243	138	10	:	:	PUNCT
ejop-243	138	11	formations	formation	NOUN
ejop-243	138	12	of	of	ADP
ejop-243	138	13	social	social	ADJ
ejop-243	138	14	behaviour	behaviour	NOUN
ejop-243	138	15	(	(	PUNCT
ejop-243	138	16	vol	vol	NOUN
ejop-243	138	17	2	2	NUM
ejop-243	138	18	,	,	PUNCT
ejop-243	138	19	527	527	NUM
ejop-243	138	20	-	-	SYM
ejop-243	138	21	561	561	NUM
ejop-243	138	22	)	)	PUNCT
ejop-243	138	23	a	a	DET
ejop-243	138	24	new	new	PROPN
ejop-243	138	25	york	york	PROPN
ejop-243	138	26	,	,	PUNCT
ejop-243	138	27	guilford	guilford	PROPN
ejop-243	138	28	press	press	PROPN
ejop-243	138	29	.	.	PUNCT
ejop-243	139	1	effect	effect	NOUN
ejop-243	139	2	of	of	ADP
ejop-243	139	3	consumers	consumer	NOUN
ejop-243	139	4	mood	mood	VERB
ejop-243	139	5	on	on	ADP
ejop-243	139	6	advertising	advertising	NOUN
ejop-243	139	7	effectiveness	effectiveness	NOUN
ejop-243	139	8	127	127	NUM
ejop-243	139	9	schwarz	schwarz	NOUN
ejop-243	139	10	,	,	PUNCT
ejop-243	139	11	n	n	CCONJ
ejop-243	139	12	,	,	PUNCT
ejop-243	139	13	bless	bless	NOUN
ejop-243	139	14	,	,	PUNCT
ejop-243	139	15	h.	h.	NOUN
ejop-243	139	16	,	,	PUNCT
ejop-243	139	17	bohner	bohner	NOUN
ejop-243	139	18	,	,	PUNCT
ejop-243	139	19	g	g	PROPN
ejop-243	139	20	(	(	PUNCT
ejop-243	139	21	1991	1991	NUM
ejop-243	139	22	)	)	PUNCT
ejop-243	139	23	mood	mood	NOUN
ejop-243	139	24	and	and	CCONJ
ejop-243	139	25	persuasive	persuasive	ADJ
ejop-243	139	26	communications	communication	NOUN
ejop-243	139	27	.	.	PUNCT
ejop-243	140	1	in	in	ADP
ejop-243	140	2	m.	m.	PROPN
ejop-243	140	3	zanna	zanna	PROPN
ejop-243	140	4	(	(	PUNCT
ejop-243	140	5	education	education	NOUN
ejop-243	140	6	)	)	PUNCT
ejop-243	140	7	theories	theory	NOUN
ejop-243	140	8	in	in	ADP
ejop-243	140	9	experimental	experimental	ADJ
ejop-243	140	10	social	social	ADJ
ejop-243	140	11	psychology	psychology	NOUN
ejop-243	140	12	vol	vol	NOUN
ejop-243	140	13	.	.	PROPN
ejop-243	140	14	24	24	NUM
ejop-243	140	15	,	,	PUNCT
ejop-243	140	16	161	161	NUM
ejop-243	140	17	-	-	SYM
ejop-243	140	18	199	199	NUM
ejop-243	140	19	,	,	PUNCT
ejop-243	140	20	san	san	PROPN
ejop-243	140	21	diego	diego	PROPN
ejop-243	140	22	,	,	PUNCT
ejop-243	140	23	ca	ca	PROPN
ejop-243	140	24	:	:	PUNCT
ejop-243	140	25	academy	academy	NOUN
ejop-243	140	26	press	press	PROPN
ejop-243	140	27	.	.	PUNCT
ejop-243	141	1	shenge	shenge	NOUN
ejop-243	141	2	,	,	PUNCT
ejop-243	141	3	n.	n.	NOUN
ejop-243	141	4	a.	a.	NOUN
ejop-243	141	5	(	(	PUNCT
ejop-243	141	6	1996	1996	NUM
ejop-243	141	7	)	)	PUNCT
ejop-243	141	8	an	an	DET
ejop-243	141	9	experimental	experimental	ADJ
ejop-243	141	10	study	study	NOUN
ejop-243	141	11	of	of	ADP
ejop-243	141	12	persuasive	persuasive	ADJ
ejop-243	141	13	mechanisms	mechanism	NOUN
ejop-243	141	14	and	and	CCONJ
ejop-243	141	15	the	the	DET
ejop-243	141	16	impact	impact	NOUN
ejop-243	141	17	on	on	ADP
ejop-243	141	18	television	television	NOUN
ejop-243	141	19	commercial	commercial	ADJ
ejop-243	141	20	efficacy	efficacy	NOUN
ejop-243	141	21	.	.	PUNCT
ejop-243	142	1	an	an	DET
ejop-243	142	2	unpublished	unpublished	ADJ
ejop-243	142	3	m.	m.	NOUN
ejop-243	142	4	sc	sc	PROPN
ejop-243	142	5	dissertation	dissertation	NOUN
ejop-243	142	6	submitted	submit	VERB
ejop-243	142	7	to	to	ADP
ejop-243	142	8	the	the	DET
ejop-243	142	9	department	department	NOUN
ejop-243	142	10	of	of	ADP
ejop-243	142	11	psychology	psychology	NOUN
ejop-243	142	12	,	,	PUNCT
ejop-243	142	13	university	university	NOUN
ejop-243	142	14	of	of	ADP
ejop-243	142	15	ibadan	ibadan	PROPN
ejop-243	142	16	.	.	PUNCT
ejop-243	143	1	shenge	shenge	PROPN
ejop-243	143	2	,	,	PUNCT
ejop-243	143	3	n.	n.	NOUN
ejop-243	143	4	a.	a.	PROPN
ejop-243	143	5	(	(	PUNCT
ejop-243	143	6	2003	2003	NUM
ejop-243	143	7	)	)	PUNCT
ejop-243	143	8	an	an	DET
ejop-243	143	9	evaluation	evaluation	NOUN
ejop-243	143	10	of	of	ADP
ejop-243	143	11	pressure	pressure	NOUN
ejop-243	143	12	response	response	NOUN
ejop-243	143	13	and	and	CCONJ
ejop-243	143	14	active	active	ADJ
ejop-243	143	15	learning	learn	VERB
ejop-243	143	16	advertising	advertising	NOUN
ejop-243	143	17	theories	theory	NOUN
ejop-243	143	18	on	on	ADP
ejop-243	143	19	efficacy	efficacy	NOUN
ejop-243	143	20	of	of	ADP
ejop-243	143	21	television	television	NOUN
ejop-243	143	22	commercial	commercial	ADJ
ejop-243	143	23	messages	message	NOUN
ejop-243	143	24	:	:	PUNCT
ejop-243	143	25	an	an	DET
ejop-243	143	26	unpublished	unpublished	ADJ
ejop-243	143	27	doctoral	doctoral	ADJ
ejop-243	143	28	thesis	thesis	NOUN
ejop-243	143	29	submitted	submit	VERB
ejop-243	143	30	to	to	ADP
ejop-243	143	31	the	the	DET
ejop-243	143	32	department	department	NOUN
ejop-243	143	33	of	of	ADP
ejop-243	143	34	psychology	psychology	NOUN
ejop-243	143	35	,	,	PUNCT
ejop-243	143	36	university	university	NOUN
ejop-243	143	37	of	of	ADP
ejop-243	143	38	ibadan	ibadan	PROPN
ejop-243	143	39	.	.	PUNCT
ejop-243	144	1	wagener	wagener	PROPN
ejop-243	144	2	,	,	PUNCT
ejop-243	144	3	d.	d.	PROPN
ejop-243	144	4	t.	t.	PROPN
ejop-243	144	5	,	,	PUNCT
ejop-243	144	6	petty	petty	PROPN
ejop-243	144	7	,	,	PUNCT
ejop-243	144	8	r.	r.	PROPN
ejop-243	144	9	e	e	PROPN
ejop-243	144	10	and	and	CCONJ
ejop-243	144	11	smith	smith	PROPN
ejop-243	144	12	,	,	PUNCT
ejop-243	144	13	s.m	s.m	PROPN
ejop-243	144	14	(	(	PUNCT
ejop-243	144	15	1995	1995	NUM
ejop-243	144	16	)	)	PUNCT
ejop-243	144	17	positive	positive	ADJ
ejop-243	144	18	mood	mood	NOUN
ejop-243	144	19	can	can	AUX
ejop-243	144	20	in	in	ADP
ejop-243	144	21	crease	crease	NOUN
ejop-243	144	22	or	or	CCONJ
ejop-243	144	23	decrease	decrease	VERB
ejop-243	144	24	message	message	NOUN
ejop-243	144	25	scrutiny	scrutiny	NOUN
ejop-243	144	26	.	.	PUNCT
ejop-243	145	1	journal	journal	NOUN
ejop-243	145	2	of	of	ADP
ejop-243	145	3	personality	personality	NOUN
ejop-243	145	4	and	and	CCONJ
ejop-243	145	5	social	social	ADJ
ejop-243	145	6	psychology	psychology	NOUN
ejop-243	145	7	,	,	PUNCT
ejop-243	145	8	69	69	NUM
ejop-243	145	9	132147	132147	NUM
ejop-243	145	10	.	.	PUNCT
ejop-243	146	1	wegener	wegener	PROPN
ejop-243	146	2	,	,	PUNCT
ejop-243	146	3	d.	d.	PROPN
ejop-243	146	4	t	t	PROPN
ejop-243	146	5	and	and	CCONJ
ejop-243	146	6	petty	petty	PROPN
ejop-243	146	7	,	,	PUNCT
ejop-243	146	8	r.	r.	PROPN
ejop-243	146	9	e.	e.	PROPN
ejop-243	146	10	(	(	PUNCT
ejop-243	146	11	2001	2001	NUM
ejop-243	146	12	)	)	PUNCT
ejop-243	146	13	understanding	understand	VERB
ejop-243	146	14	effect	effect	NOUN
ejop-243	146	15	of	of	ADP
ejop-243	146	16	mood	mood	NOUN
ejop-243	146	17	through	through	ADP
ejop-243	146	18	the	the	DET
ejop-243	146	19	elaboration	elaboration	NOUN
ejop-243	146	20	like	like	ADP
ejop-243	146	21	hood	hood	NOUN
ejop-243	146	22	and	and	CCONJ
ejop-243	146	23	flexible	flexible	ADJ
ejop-243	146	24	correction	correction	NOUN
ejop-243	146	25	models	model	NOUN
ejop-243	146	26	.	.	PUNCT
ejop-243	147	1	in	in	ADP
ejop-243	147	2	.	.	PUNCT
ejop-243	148	1	l.l	l.l	PROPN
ejop-243	148	2	.	.	PROPN
ejop-243	148	3	martin	martin	PROPN
ejop-243	148	4	and	and	CCONJ
ejop-243	148	5	g.	g.	PROPN
ejop-243	148	6	l.	l.	PROPN
ejop-243	148	7	clore	clore	PROPN
ejop-243	148	8	(	(	PUNCT
ejop-243	148	9	eds	eds	PROPN
ejop-243	148	10	)	)	PUNCT
ejop-243	148	11	.	.	PUNCT
ejop-243	149	1	theories	theory	NOUN
ejop-243	149	2	of	of	ADP
ejop-243	149	3	mood	mood	NOUN
ejop-243	149	4	and	and	CCONJ
ejop-243	149	5	cognition	cognition	NOUN
ejop-243	149	6	:	:	PUNCT
ejop-243	149	7	a	a	DET
ejop-243	149	8	users	user	NOUN
ejop-243	149	9	guild	guild	NOUN
ejop-243	149	10	book	book	NOUN
ejop-243	149	11	(	(	PUNCT
ejop-243	149	12	pp.177	pp.177	PROPN
ejop-243	149	13	-	-	ADJ
ejop-243	149	14	210	210	NUM
ejop-243	149	15	)	)	PUNCT
ejop-243	149	16	worth	worth	NOUN
ejop-243	149	17	,	,	PUNCT
ejop-243	149	18	l.	l.	PROPN
ejop-243	149	19	t.	t.	PROPN
ejop-243	149	20	and	and	CCONJ
ejop-243	149	21	mackie	mackie	PROPN
ejop-243	149	22	,	,	PUNCT
ejop-243	149	23	d.	d.	PROPN
ejop-243	149	24	m	m	PROPN
ejop-243	149	25	(	(	PUNCT
ejop-243	149	26	1987	1987	NUM
ejop-243	149	27	)	)	PUNCT
ejop-243	149	28	cognitive	cognitive	ADJ
ejop-243	149	29	mediation	mediation	NOUN
ejop-243	149	30	of	of	ADP
ejop-243	149	31	positive	positive	ADJ
ejop-243	149	32	persuasion	persuasion	NOUN
ejop-243	149	33	.	.	PUNCT
ejop-243	150	1	social	social	ADJ
ejop-243	150	2	cognitive	cognitive	NOUN
ejop-243	150	3	,	,	PUNCT
ejop-243	150	4	5	5	NUM
ejop-243	150	5	,	,	PUNCT
ejop-243	150	6	76	76	NUM
ejop-243	150	7	-	-	SYM
ejop-243	150	8	94	94	NUM
ejop-243	150	9	.	.	PUNCT
ejop-243	151	1	zillmann	zillmann	PROPN
ejop-243	151	2	,	,	PUNCT
ejop-243	151	3	d	d	X
ejop-243	151	4	(	(	PUNCT
ejop-243	151	5	1988a	1988a	NUM
ejop-243	151	6	)	)	PUNCT
ejop-243	151	7	mood	mood	NOUN
ejop-243	151	8	management	management	NOUN
ejop-243	151	9	through	through	ADP
ejop-243	151	10	communication	communication	NOUN
ejop-243	151	11	choices	choice	NOUN
ejop-243	151	12	.	.	PUNCT
ejop-243	152	1	american	american	ADJ
ejop-243	152	2	behavioral	behavioral	ADJ
ejop-243	152	3	scientist	scientist	NOUN
ejop-243	152	4	,	,	PUNCT
ejop-243	152	5	31	31	NUM
ejop-243	152	6	(	(	PUNCT
ejop-243	152	7	3	3	NUM
ejop-243	152	8	)	)	PUNCT
ejop-243	152	9	,	,	PUNCT
ejop-243	152	10	327	327	NUM
ejop-243	152	11	-	-	SYM
ejop-243	152	12	341	341	NUM
ejop-243	152	13	.	.	PUNCT
ejop-243	153	1	zillmann	zillmann	PROPN
ejop-243	153	2	,	,	PUNCT
ejop-243	153	3	d	d	X
ejop-243	153	4	(	(	PUNCT
ejop-243	153	5	1988b	1988b	NUM
ejop-243	153	6	)	)	PUNCT
ejop-243	153	7	mood	mood	NOUN
ejop-243	153	8	management	management	NOUN
ejop-243	153	9	.	.	PUNCT
ejop-243	154	1	using	use	VERB
ejop-243	154	2	entertainment	entertainment	NOUN
ejop-243	154	3	to	to	ADP
ejop-243	154	4	full	full	ADJ
ejop-243	154	5	advantage	advantage	NOUN
ejop-243	154	6	.	.	PUNCT
ejop-243	155	1	in	in	ADP
ejop-243	155	2	l	l	PROPN
ejop-243	155	3	donohew	donohew	NOUN
ejop-243	155	4	,	,	PUNCT
ejop-243	155	5	h.	h.	PROPN
ejop-243	155	6	e	e	PROPN
ejop-243	155	7	sypher	sypher	PROPN
ejop-243	155	8	,	,	PUNCT
ejop-243	155	9	and	and	CCONJ
ejop-243	155	10	e.	e.	PROPN
ejop-243	155	11	t	t	PROPN
ejop-243	155	12	higgins	higgins	PROPN
ejop-243	155	13	(	(	PUNCT
ejop-243	155	14	eds	ed	NOUN
ejop-243	155	15	)	)	PUNCT
ejop-243	155	16	,	,	PUNCT
ejop-243	155	17	communication	communication	NOUN
ejop-243	155	18	social	social	ADJ
ejop-243	155	19	cognition	cognition	NOUN
ejop-243	155	20	and	and	CCONJ
ejop-243	155	21	affect	affect	VERB
ejop-243	155	22	(	(	PUNCT
ejop-243	155	23	147	147	NUM
ejop-243	155	24	-	-	SYM
ejop-243	155	25	171	171	NUM
ejop-243	155	26	)	)	PUNCT
ejop-243	155	27	.	.	PUNCT
ejop-243	156	1	hillsdale	hillsdale	PROPN
ejop-243	156	2	,	,	PUNCT
ejop-243	156	3	n.	n.	PROPN
ejop-243	156	4	j	j	PROPN
ejop-243	156	5	lawrence	lawrence	PROPN
ejop-243	156	6	erilbaum	erilbaum	PROPN
ejop-243	156	7	associates	associates	PROPN
ejop-243	156	8	.	.	PUNCT
ejop-243	157	1	zillmann	zillmann	PROPN
ejop-243	157	2	,	,	PUNCT
ejop-243	157	3	d	d	X
ejop-243	157	4	(	(	PUNCT
ejop-243	157	5	2000	2000	NUM
ejop-243	157	6	)	)	PUNCT
ejop-243	157	7	mood	mood	NOUN
ejop-243	157	8	management	management	NOUN
ejop-243	157	9	in	in	ADP
ejop-243	157	10	the	the	DET
ejop-243	157	11	context	context	NOUN
ejop-243	157	12	of	of	ADP
ejop-243	157	13	selective	selective	ADJ
ejop-243	157	14	exposure	exposure	NOUN
ejop-243	157	15	theory	theory	NOUN
ejop-243	157	16	.	.	PUNCT
ejop-243	158	1	in	in	ADP
ejop-243	158	2	m.f	m.f	PROPN
ejop-243	158	3	roloff	roloff	PROPN
ejop-243	158	4	(	(	PUNCT
ejop-243	158	5	education	education	NOUN
ejop-243	158	6	)	)	PUNCT
ejop-243	158	7	,	,	PUNCT
ejop-243	158	8	communication	communication	NOUN
ejop-243	158	9	yearbook	yearbook	VERB
ejop-243	158	10	23	23	NUM
ejop-243	158	11	(	(	PUNCT
ejop-243	158	12	103	103	NUM
ejop-243	158	13	-	-	SYM
ejop-243	158	14	23	23	NUM
ejop-243	158	15	)	)	PUNCT
ejop-243	158	16	thousand	thousand	NUM
ejop-243	158	17	oaks	oak	NOUN
ejop-243	158	18	,	,	PUNCT
ejop-243	158	19	ca	can	AUX
ejop-243	158	20	:	:	PUNCT
ejop-243	158	21	sage	sage	VERB
ejop-243	158	22	.	.	PUNCT
ejop-243	159	1	about	about	ADP
ejop-243	159	2	the	the	DET
ejop-243	159	3	author	author	NOUN
ejop-243	159	4	:	:	PUNCT
ejop-243	159	5	dr	dr	PROPN
ejop-243	159	6	a.	a.	PROPN
ejop-243	159	7	b	b	PROPN
ejop-243	159	8	owolabi	owolabi	NOUN
ejop-243	159	9	is	be	AUX
ejop-243	159	10	a	a	DET
ejop-243	159	11	lecturer	lecturer	NOUN
ejop-243	159	12	in	in	ADP
ejop-243	159	13	the	the	DET
ejop-243	159	14	department	department	NOUN
ejop-243	159	15	of	of	ADP
ejop-243	159	16	psychology	psychology	NOUN
ejop-243	159	17	,	,	PUNCT
ejop-243	159	18	university	university	NOUN
ejop-243	159	19	of	of	ADP
ejop-243	159	20	ado	ado	PROPN
ejop-243	159	21	ekiti	ekiti	PROPN
ejop-243	159	22	nigeria	nigeria	PROPN
ejop-243	159	23	.	.	PUNCT
ejop-243	160	1	he	he	PRON
ejop-243	160	2	is	be	AUX
ejop-243	160	3	an	an	DET
ejop-243	160	4	industrial	industrial	ADJ
ejop-243	160	5	/	/	SYM
ejop-243	160	6	organizational	organizational	ADJ
ejop-243	160	7	psychologist	psychologist	NOUN
ejop-243	160	8	with	with	ADP
ejop-243	160	9	an	an	DET
ejop-243	160	10	interest	interest	NOUN
ejop-243	160	11	in	in	ADP
ejop-243	160	12	consumer	consumer	NOUN
ejop-243	160	13	behavior	behavior	NOUN
ejop-243	160	14	and	and	CCONJ
ejop-243	160	15	psychology	psychology	NOUN
ejop-243	160	16	of	of	ADP
ejop-243	160	17	advertising	advertising	NOUN
ejop-243	160	18	.	.	PUNCT
ejop-243	161	1	he	he	PRON
ejop-243	161	2	has	have	AUX
ejop-243	161	3	published	publish	VERB
ejop-243	161	4	several	several	ADJ
ejop-243	161	5	articles	article	NOUN
ejop-243	161	6	in	in	ADP
ejop-243	161	7	this	this	DET
ejop-243	161	8	area	area	NOUN
ejop-243	161	9	.	.	PUNCT
ejop-243	162	1	all	all	DET
ejop-243	162	2	correspondence	correspondence	NOUN
ejop-243	162	3	should	should	AUX
ejop-243	162	4	be	be	AUX
ejop-243	162	5	address	address	NOUN
ejop-243	162	6	to	to	ADP
ejop-243	162	7	;	;	PUNCT
ejop-243	162	8	owolabi	owolabi	NOUN
ejop-243	162	9	a.	a.	NOUN
ejop-243	162	10	b	b	PROPN
ejop-243	162	11	,	,	PUNCT
ejop-243	162	12	department	department	NOUN
ejop-243	162	13	of	of	ADP
ejop-243	162	14	psychology	psychology	NOUN
ejop-243	162	15	,	,	PUNCT
ejop-243	162	16	university	university	NOUN
ejop-243	162	17	of	of	ADP
ejop-243	162	18	ado	ado	PROPN
ejop-243	162	19	ekiti	ekiti	PROPN
ejop-243	162	20	,	,	PUNCT
ejop-243	162	21	nigeria	nigeria	PROPN
ejop-243	162	22	,	,	PUNCT
ejop-243	162	23	p.	p.	NOUN
ejop-243	162	24	m.	m.	NOUN
ejop-243	163	1	b	b	PROPN
ejop-243	163	2	5363	5363	NUM
ejop-243	163	3	e	e	NOUN
ejop-243	163	4	-	-	NOUN
ejop-243	163	5	mail	mail	NOUN
ejop-243	163	6	:	:	PUNCT
ejop-243	163	7	labdem2005@yahoo.ca	labdem2005@yahoo.ca	VERB