id	sid	tid	token	lemma	pos
ejop-556	1	1	creativity	creativity	NOUN
ejop-556	1	2	and	and	CCONJ
ejop-556	1	3	marketing	marketing	NOUN
ejop-556	1	4	:	:	PUNCT
ejop-556	1	5	interview	interview	NOUN
ejop-556	1	6	with	with	ADP
ejop-556	1	7	marie	marie	PROPN
ejop-556	1	8	taillard	taillard	PROPN
ejop-556	1	9	interview	interview	NOUN
ejop-556	1	10	creativity	creativity	NOUN
ejop-556	1	11	and	and	CCONJ
ejop-556	1	12	marketing	marketing	NOUN
ejop-556	1	13	:	:	PUNCT
ejop-556	1	14	interview	interview	NOUN
ejop-556	1	15	with	with	ADP
ejop-556	1	16	marie	marie	PROPN
ejop-556	1	17	taillard	taillard	PROPN
ejop-556	1	18	marie	marie	PROPN
ejop-556	1	19	taillarda	taillarda	PROPN
ejop-556	1	20	,	,	PUNCT
ejop-556	1	21	vlad	vlad	VERB
ejop-556	1	22	glăveanu*b	glăveanu*b	VERB
ejop-556	2	1	[	[	X
ejop-556	2	2	a	a	X
ejop-556	2	3	]	]	X
ejop-556	2	4	creativity	creativity	NOUN
ejop-556	2	5	marketing	marketing	NOUN
ejop-556	2	6	centre	centre	NOUN
ejop-556	2	7	,	,	PUNCT
ejop-556	2	8	escp	escp	PROPN
ejop-556	2	9	europe	europe	PROPN
ejop-556	2	10	–	–	PUNCT
ejop-556	2	11	london	london	PROPN
ejop-556	2	12	campus	campus	PROPN
ejop-556	2	13	,	,	PUNCT
ejop-556	2	14	london	london	PROPN
ejop-556	2	15	,	,	PUNCT
ejop-556	2	16	united	united	ADJ
ejop-556	2	17	kingdom	kingdom	NOUN
ejop-556	2	18	.	.	PUNCT
ejop-556	3	1	[	[	X
ejop-556	3	2	b	b	X
ejop-556	3	3	]	]	X
ejop-556	3	4	ejop	ejop	PROPN
ejop-556	3	5	editor	editor	NOUN
ejop-556	3	6	;	;	PUNCT
ejop-556	3	7	aalborg	aalborg	PROPN
ejop-556	3	8	university	university	PROPN
ejop-556	3	9	,	,	PUNCT
ejop-556	3	10	aalborg	aalborg	PROPN
ejop-556	3	11	,	,	PUNCT
ejop-556	3	12	denmark	denmark	NOUN
ejop-556	3	13	.	.	PUNCT
ejop-556	4	1	abstract	abstract	ADJ
ejop-556	4	2	in	in	ADP
ejop-556	4	3	this	this	DET
ejop-556	4	4	interview	interview	NOUN
ejop-556	4	5	dr	dr	PROPN
ejop-556	4	6	.	.	PROPN
ejop-556	4	7	taillard	taillard	PROPN
ejop-556	4	8	discusses	discuss	VERB
ejop-556	4	9	her	her	PRON
ejop-556	4	10	interest	interest	NOUN
ejop-556	4	11	and	and	CCONJ
ejop-556	4	12	ongoing	ongoing	ADJ
ejop-556	4	13	research	research	NOUN
ejop-556	4	14	in	in	ADP
ejop-556	4	15	the	the	DET
ejop-556	4	16	areas	area	NOUN
ejop-556	4	17	of	of	ADP
ejop-556	4	18	marketing	marketing	NOUN
ejop-556	4	19	,	,	PUNCT
ejop-556	4	20	consumer	consumer	NOUN
ejop-556	4	21	behaviour	behaviour	NOUN
ejop-556	4	22	and	and	CCONJ
ejop-556	4	23	creativity	creativity	NOUN
ejop-556	4	24	.	.	PUNCT
ejop-556	5	1	she	she	PRON
ejop-556	5	2	considers	consider	VERB
ejop-556	5	3	how	how	SCONJ
ejop-556	5	4	academic	academic	ADJ
ejop-556	5	5	training	training	NOUN
ejop-556	5	6	can	can	AUX
ejop-556	5	7	be	be	AUX
ejop-556	5	8	applied	apply	VERB
ejop-556	5	9	to	to	ADP
ejop-556	5	10	a	a	DET
ejop-556	5	11	business	business	NOUN
ejop-556	5	12	context	context	NOUN
ejop-556	5	13	and	and	CCONJ
ejop-556	5	14	describes	describe	VERB
ejop-556	5	15	the	the	DET
ejop-556	5	16	newly	newly	ADV
ejop-556	5	17	formed	form	VERB
ejop-556	5	18	creativity	creativity	NOUN
ejop-556	5	19	marketing	marketing	NOUN
ejop-556	5	20	centre	centre	NOUN
ejop-556	5	21	at	at	ADP
ejop-556	5	22	escp	escp	PROPN
ejop-556	5	23	europe	europe	PROPN
ejop-556	5	24	.	.	PUNCT
ejop-556	6	1	exploring	explore	VERB
ejop-556	6	2	the	the	DET
ejop-556	6	3	multiple	multiple	ADJ
ejop-556	6	4	intersections	intersection	NOUN
ejop-556	6	5	between	between	ADP
ejop-556	6	6	creativity	creativity	NOUN
ejop-556	6	7	and	and	CCONJ
ejop-556	6	8	marketing	marketing	NOUN
ejop-556	6	9	represents	represent	VERB
ejop-556	6	10	not	not	PART
ejop-556	6	11	only	only	ADV
ejop-556	6	12	a	a	DET
ejop-556	6	13	paradigmatic	paradigmatic	ADJ
ejop-556	6	14	change	change	NOUN
ejop-556	6	15	for	for	ADP
ejop-556	6	16	those	those	PRON
ejop-556	6	17	interested	interested	ADJ
ejop-556	6	18	in	in	ADP
ejop-556	6	19	business	business	NOUN
ejop-556	6	20	and	and	CCONJ
ejop-556	6	21	consumer	consumer	NOUN
ejop-556	6	22	behaviour	behaviour	NOUN
ejop-556	6	23	but	but	CCONJ
ejop-556	6	24	also	also	ADV
ejop-556	6	25	for	for	ADP
ejop-556	6	26	researchers	researcher	NOUN
ejop-556	6	27	of	of	ADP
ejop-556	6	28	creativity	creativity	NOUN
ejop-556	6	29	who	who	PRON
ejop-556	6	30	can	can	AUX
ejop-556	6	31	start	start	VERB
ejop-556	6	32	envisioning	envision	VERB
ejop-556	6	33	and	and	CCONJ
ejop-556	6	34	studying	study	VERB
ejop-556	6	35	consumption	consumption	NOUN
ejop-556	6	36	as	as	ADP
ejop-556	6	37	a	a	DET
ejop-556	6	38	creative	creative	ADJ
ejop-556	6	39	act	act	NOUN
ejop-556	6	40	.	.	PUNCT
ejop-556	7	1	this	this	DET
ejop-556	7	2	interview	interview	NOUN
ejop-556	7	3	will	will	AUX
ejop-556	7	4	offer	offer	VERB
ejop-556	7	5	valuable	valuable	ADJ
ejop-556	7	6	points	point	NOUN
ejop-556	7	7	of	of	ADP
ejop-556	7	8	reflection	reflection	NOUN
ejop-556	7	9	for	for	ADP
ejop-556	7	10	all	all	DET
ejop-556	7	11	those	those	PRON
ejop-556	7	12	interested	interested	ADJ
ejop-556	7	13	to	to	PART
ejop-556	7	14	know	know	VERB
ejop-556	7	15	more	more	ADJ
ejop-556	7	16	about	about	ADP
ejop-556	7	17	this	this	DET
ejop-556	7	18	approach	approach	NOUN
ejop-556	7	19	.	.	PUNCT
ejop-556	8	1	europe	europe	PROPN
ejop-556	8	2	's	's	PART
ejop-556	8	3	journal	journal	PROPN
ejop-556	8	4	of	of	ADP
ejop-556	8	5	psychology	psychology	NOUN
ejop-556	8	6	,	,	PUNCT
ejop-556	8	7	2012	2012	NUM
ejop-556	8	8	,	,	PUNCT
ejop-556	8	9	vol	vol	NOUN
ejop-556	8	10	.	.	PUNCT
ejop-556	8	11	8(4	8(4	NUM
ejop-556	8	12	)	)	PUNCT
ejop-556	8	13	,	,	PUNCT
ejop-556	8	14	519–522	519–522	NUM
ejop-556	8	15	,	,	PUNCT
ejop-556	8	16	doi:10.5964	doi:10.5964	PROPN
ejop-556	8	17	/	/	SYM
ejop-556	8	18	ejop.v8i4.556	ejop.v8i4.556	PROPN
ejop-556	8	19	received	receive	VERB
ejop-556	8	20	:	:	PUNCT
ejop-556	8	21	2012	2012	NUM
ejop-556	8	22	-	-	SYM
ejop-556	8	23	11	11	NUM
ejop-556	8	24	-	-	SYM
ejop-556	8	25	20	20	NUM
ejop-556	8	26	.	.	PUNCT
ejop-556	9	1	accepted	accept	VERB
ejop-556	9	2	:	:	PUNCT
ejop-556	9	3	2012	2012	NUM
ejop-556	9	4	-	-	SYM
ejop-556	9	5	11	11	NUM
ejop-556	9	6	-	-	SYM
ejop-556	9	7	20	20	NUM
ejop-556	9	8	.	.	PUNCT
ejop-556	10	1	published	publish	VERB
ejop-556	10	2	:	:	PUNCT
ejop-556	10	3	2012	2012	NUM
ejop-556	10	4	-	-	SYM
ejop-556	10	5	11	11	NUM
ejop-556	10	6	-	-	SYM
ejop-556	10	7	30	30	NUM
ejop-556	10	8	.	.	PUNCT
ejop-556	11	1	*	*	PUNCT
ejop-556	11	2	corresponding	correspond	VERB
ejop-556	11	3	author	author	NOUN
ejop-556	11	4	at	at	ADP
ejop-556	11	5	:	:	PUNCT
ejop-556	11	6	department	department	NOUN
ejop-556	11	7	of	of	ADP
ejop-556	11	8	communication	communication	NOUN
ejop-556	11	9	&	&	CCONJ
ejop-556	11	10	psychology	psychology	PROPN
ejop-556	11	11	,	,	PUNCT
ejop-556	11	12	aalborg	aalborg	PROPN
ejop-556	11	13	university	university	PROPN
ejop-556	11	14	,	,	PUNCT
ejop-556	11	15	kroghstræde	kroghstræde	NOUN
ejop-556	11	16	3	3	NUM
ejop-556	11	17	,	,	PUNCT
ejop-556	11	18	9220	9220	NUM
ejop-556	11	19	aalborg	aalborg	NOUN
ejop-556	11	20	,	,	PUNCT
ejop-556	11	21	denmark	denmark	NOUN
ejop-556	11	22	,	,	PUNCT
ejop-556	11	23	email	email	NOUN
ejop-556	11	24	:	:	PUNCT
ejop-556	11	25	psy.journal@gmail.com	psy.journal@gmail.com	NOUN
ejop-556	12	1	this	this	PRON
ejop-556	12	2	is	be	AUX
ejop-556	12	3	an	an	DET
ejop-556	12	4	open	open	ADJ
ejop-556	12	5	access	access	NOUN
ejop-556	12	6	article	article	NOUN
ejop-556	12	7	distributed	distribute	VERB
ejop-556	12	8	under	under	ADP
ejop-556	12	9	the	the	DET
ejop-556	12	10	terms	term	NOUN
ejop-556	12	11	of	of	ADP
ejop-556	12	12	the	the	DET
ejop-556	12	13	creative	creative	ADJ
ejop-556	12	14	commons	common	NOUN
ejop-556	12	15	attribution	attribution	NOUN
ejop-556	12	16	license	license	NOUN
ejop-556	12	17	(	(	PUNCT
ejop-556	12	18	http://creativecommons.org/licenses/by/3.0	http://creativecommons.org/licenses/by/3.0	NOUN
ejop-556	12	19	)	)	PUNCT
ejop-556	12	20	,	,	PUNCT
ejop-556	12	21	which	which	PRON
ejop-556	12	22	permits	permit	VERB
ejop-556	12	23	unrestricted	unrestricted	ADJ
ejop-556	12	24	use	use	NOUN
ejop-556	12	25	,	,	PUNCT
ejop-556	12	26	distribution	distribution	NOUN
ejop-556	12	27	,	,	PUNCT
ejop-556	12	28	and	and	CCONJ
ejop-556	12	29	reproduction	reproduction	NOUN
ejop-556	12	30	in	in	ADP
ejop-556	12	31	any	any	DET
ejop-556	12	32	medium	medium	NOUN
ejop-556	12	33	,	,	PUNCT
ejop-556	12	34	provided	provide	VERB
ejop-556	12	35	the	the	DET
ejop-556	12	36	original	original	ADJ
ejop-556	12	37	work	work	NOUN
ejop-556	12	38	is	be	AUX
ejop-556	12	39	properly	properly	ADV
ejop-556	12	40	cited	cite	VERB
ejop-556	12	41	.	.	PUNCT
ejop-556	13	1	vlad	vlad	PROPN
ejop-556	13	2	glăveanu	glăveanu	PROPN
ejop-556	13	3	:	:	PUNCT
ejop-556	13	4	dr	dr	PROPN
ejop-556	13	5	.	.	PROPN
ejop-556	13	6	taillard	taillard	PROPN
ejop-556	13	7	,	,	PUNCT
ejop-556	13	8	you	you	PRON
ejop-556	13	9	have	have	AUX
ejop-556	13	10	been	be	AUX
ejop-556	13	11	trained	train	VERB
ejop-556	13	12	both	both	CCONJ
ejop-556	13	13	in	in	ADP
ejop-556	13	14	business	business	NOUN
ejop-556	13	15	and	and	CCONJ
ejop-556	13	16	linguistics	linguistic	NOUN
ejop-556	13	17	and	and	CCONJ
ejop-556	13	18	currently	currently	ADV
ejop-556	13	19	specialise	specialise	VERB
ejop-556	13	20	in	in	ADP
ejop-556	13	21	marketing	marketing	NOUN
ejop-556	13	22	management	management	NOUN
ejop-556	13	23	and	and	CCONJ
ejop-556	13	24	consumer	consumer	NOUN
ejop-556	13	25	behaviour	behaviour	NOUN
ejop-556	13	26	.	.	PUNCT
ejop-556	14	1	what	what	PRON
ejop-556	14	2	exactly	exactly	ADV
ejop-556	14	3	brings	bring	VERB
ejop-556	14	4	these	these	DET
ejop-556	14	5	interests	interest	NOUN
ejop-556	14	6	together	together	ADV
ejop-556	14	7	and	and	CCONJ
ejop-556	14	8	how	how	SCONJ
ejop-556	14	9	can	can	AUX
ejop-556	14	10	knowledge	knowledge	NOUN
ejop-556	14	11	of	of	ADP
ejop-556	14	12	linguistics	linguistic	NOUN
ejop-556	14	13	help	help	AUX
ejop-556	14	14	understand	understand	VERB
ejop-556	14	15	both	both	DET
ejop-556	14	16	consumers	consumer	NOUN
ejop-556	14	17	and	and	CCONJ
ejop-556	14	18	firms	firm	NOUN
ejop-556	14	19	?	?	PUNCT
ejop-556	15	1	marie	marie	PROPN
ejop-556	15	2	taillard	taillard	PROPN
ejop-556	15	3	:	:	PUNCT
ejop-556	15	4	thanks	thank	NOUN
ejop-556	15	5	for	for	ADP
ejop-556	15	6	picking	pick	VERB
ejop-556	15	7	up	up	ADP
ejop-556	15	8	on	on	ADP
ejop-556	15	9	my	my	PRON
ejop-556	15	10	fairly	fairly	ADV
ejop-556	15	11	atypical	atypical	ADJ
ejop-556	15	12	background	background	NOUN
ejop-556	15	13	.	.	PUNCT
ejop-556	16	1	you	you	PRON
ejop-556	16	2	’re	’re	VERB
ejop-556	16	3	right	right	ADJ
ejop-556	16	4	,	,	PUNCT
ejop-556	16	5	i	i	PRON
ejop-556	16	6	have	have	VERB
ejop-556	16	7	a	a	DET
ejop-556	16	8	ph.d	ph.d	NOUN
ejop-556	16	9	in	in	ADP
ejop-556	16	10	linguistics	linguistic	NOUN
ejop-556	16	11	as	as	ADV
ejop-556	16	12	well	well	ADV
ejop-556	16	13	as	as	ADP
ejop-556	16	14	an	an	DET
ejop-556	16	15	mba	mba	NOUN
ejop-556	16	16	(	(	PUNCT
ejop-556	16	17	with	with	ADP
ejop-556	16	18	a	a	DET
ejop-556	16	19	finance	finance	NOUN
ejop-556	16	20	concentration	concentration	NOUN
ejop-556	16	21	)	)	PUNCT
ejop-556	16	22	,	,	PUNCT
ejop-556	16	23	and	and	CCONJ
ejop-556	16	24	extensive	extensive	ADJ
ejop-556	16	25	experience	experience	NOUN
ejop-556	16	26	in	in	ADP
ejop-556	16	27	services	service	NOUN
ejop-556	16	28	marketing	marketing	NOUN
ejop-556	16	29	.	.	PUNCT
ejop-556	17	1	to	to	ADP
ejop-556	17	2	me	i	PRON
ejop-556	17	3	what	what	PRON
ejop-556	17	4	links	link	VERB
ejop-556	17	5	all	all	DET
ejop-556	17	6	this	this	PRON
ejop-556	17	7	together	together	ADV
ejop-556	17	8	is	be	AUX
ejop-556	17	9	a	a	DET
ejop-556	17	10	passion	passion	NOUN
ejop-556	17	11	for	for	ADP
ejop-556	17	12	the	the	DET
ejop-556	17	13	mechanisms	mechanism	NOUN
ejop-556	17	14	and	and	CCONJ
ejop-556	17	15	substance	substance	NOUN
ejop-556	17	16	of	of	ADP
ejop-556	17	17	social	social	ADJ
ejop-556	17	18	interactions	interaction	NOUN
ejop-556	17	19	,	,	PUNCT
ejop-556	17	20	and	and	CCONJ
ejop-556	17	21	in	in	ADP
ejop-556	17	22	particular	particular	ADJ
ejop-556	17	23	communication	communication	NOUN
ejop-556	17	24	.	.	PUNCT
ejop-556	18	1	the	the	DET
ejop-556	18	2	area	area	NOUN
ejop-556	18	3	of	of	ADP
ejop-556	18	4	linguistics	linguistic	NOUN
ejop-556	18	5	in	in	ADP
ejop-556	18	6	which	which	PRON
ejop-556	18	7	i	i	PRON
ejop-556	18	8	pursued	pursue	VERB
ejop-556	18	9	my	my	PRON
ejop-556	18	10	research	research	NOUN
ejop-556	18	11	is	be	AUX
ejop-556	18	12	pragmatics	pragmatic	NOUN
ejop-556	18	13	,	,	PUNCT
ejop-556	18	14	at	at	ADP
ejop-556	18	15	the	the	DET
ejop-556	18	16	intersection	intersection	NOUN
ejop-556	18	17	of	of	ADP
ejop-556	18	18	linguistics	linguistic	NOUN
ejop-556	18	19	,	,	PUNCT
ejop-556	18	20	cognitive	cognitive	ADJ
ejop-556	18	21	psychology	psychology	NOUN
ejop-556	18	22	,	,	PUNCT
ejop-556	18	23	anthropology	anthropology	NOUN
ejop-556	18	24	and	and	CCONJ
ejop-556	18	25	philosophy	philosophy	NOUN
ejop-556	18	26	of	of	ADP
ejop-556	18	27	language	language	NOUN
ejop-556	18	28	.	.	PUNCT
ejop-556	19	1	in	in	ADP
ejop-556	19	2	my	my	PRON
ejop-556	19	3	ph.d	ph.d	PROPN
ejop-556	19	4	thesis	thesis	NOUN
ejop-556	19	5	,	,	PUNCT
ejop-556	19	6	i	i	PRON
ejop-556	19	7	explored	explore	VERB
ejop-556	19	8	persuasive	persuasive	ADJ
ejop-556	19	9	communication	communication	NOUN
ejop-556	19	10	phenomena	phenomenon	NOUN
ejop-556	19	11	,	,	PUNCT
ejop-556	19	12	both	both	CCONJ
ejop-556	19	13	from	from	ADP
ejop-556	19	14	the	the	DET
ejop-556	19	15	persuader	persuader	NOUN
ejop-556	19	16	’s	’s	PART
ejop-556	20	1	and	and	CCONJ
ejop-556	20	2	the	the	DET
ejop-556	20	3	audience	audience	NOUN
ejop-556	20	4	’s	’s	PART
ejop-556	20	5	perspectives	perspective	NOUN
ejop-556	20	6	.	.	PUNCT
ejop-556	21	1	the	the	DET
ejop-556	21	2	theoretical	theoretical	ADJ
ejop-556	21	3	framework	framework	NOUN
ejop-556	21	4	in	in	ADP
ejop-556	21	5	which	which	PRON
ejop-556	21	6	i	i	PRON
ejop-556	21	7	anchored	anchor	VERB
ejop-556	21	8	my	my	PRON
ejop-556	21	9	research	research	NOUN
ejop-556	21	10	is	be	AUX
ejop-556	21	11	relevance	relevance	NOUN
ejop-556	21	12	theory	theory	NOUN
ejop-556	21	13	,	,	PUNCT
ejop-556	21	14	developed	develop	VERB
ejop-556	21	15	by	by	ADP
ejop-556	21	16	dan	dan	PROPN
ejop-556	21	17	sperber	sperber	PROPN
ejop-556	21	18	and	and	CCONJ
ejop-556	21	19	deirdre	deirdre	PROPN
ejop-556	21	20	wilson	wilson	PROPN
ejop-556	21	21	,	,	PUNCT
ejop-556	21	22	my	my	PRON
ejop-556	21	23	supervisor	supervisor	NOUN
ejop-556	21	24	.	.	PUNCT
ejop-556	22	1	i	i	PRON
ejop-556	22	2	also	also	ADV
ejop-556	22	3	looked	look	VERB
ejop-556	22	4	at	at	ADP
ejop-556	22	5	the	the	DET
ejop-556	22	6	evolutionary	evolutionary	ADJ
ejop-556	22	7	roots	root	NOUN
ejop-556	22	8	of	of	ADP
ejop-556	22	9	persuasion	persuasion	NOUN
ejop-556	22	10	,	,	PUNCT
ejop-556	22	11	which	which	PRON
ejop-556	22	12	i	i	PRON
ejop-556	22	13	showed	show	VERB
ejop-556	22	14	are	be	AUX
ejop-556	22	15	clearly	clearly	ADV
ejop-556	22	16	linked	link	VERB
ejop-556	22	17	to	to	ADP
ejop-556	22	18	factors	factor	NOUN
ejop-556	22	19	of	of	ADP
ejop-556	22	20	influence	influence	NOUN
ejop-556	22	21	such	such	ADJ
ejop-556	22	22	as	as	ADP
ejop-556	22	23	authority	authority	NOUN
ejop-556	22	24	,	,	PUNCT
ejop-556	22	25	scarcity	scarcity	NOUN
ejop-556	22	26	,	,	PUNCT
ejop-556	22	27	commitment	commitment	NOUN
ejop-556	22	28	,	,	PUNCT
ejop-556	22	29	reciprocity	reciprocity	NOUN
ejop-556	22	30	and	and	CCONJ
ejop-556	22	31	such	such	ADJ
ejop-556	22	32	,	,	PUNCT
ejop-556	22	33	documented	document	VERB
ejop-556	22	34	by	by	ADP
ejop-556	22	35	robert	robert	PROPN
ejop-556	22	36	cialdini	cialdini	PROPN
ejop-556	22	37	,	,	PUNCT
ejop-556	22	38	but	but	CCONJ
ejop-556	22	39	also	also	ADV
ejop-556	22	40	in	in	ADP
ejop-556	22	41	the	the	DET
ejop-556	22	42	cultural	cultural	ADJ
ejop-556	22	43	transmission	transmission	NOUN
ejop-556	22	44	literature	literature	NOUN
ejop-556	22	45	by	by	ADP
ejop-556	22	46	rob	rob	PROPN
ejop-556	22	47	boyd	boyd	PROPN
ejop-556	22	48	and	and	CCONJ
ejop-556	22	49	some	some	PRON
ejop-556	22	50	of	of	ADP
ejop-556	22	51	his	his	PRON
ejop-556	22	52	colleagues	colleague	NOUN
ejop-556	22	53	.	.	PUNCT
ejop-556	23	1	in	in	ADP
ejop-556	23	2	other	other	ADJ
ejop-556	23	3	words	word	NOUN
ejop-556	23	4	,	,	PUNCT
ejop-556	23	5	persuasion	persuasion	NOUN
ejop-556	23	6	works	work	NOUN
ejop-556	23	7	because	because	SCONJ
ejop-556	23	8	it	it	PRON
ejop-556	23	9	appeals	appeal	VERB
ejop-556	23	10	to	to	ADP
ejop-556	23	11	adaptive	adaptive	ADJ
ejop-556	23	12	tendencies	tendency	NOUN
ejop-556	23	13	humans	human	NOUN
ejop-556	23	14	have	have	VERB
ejop-556	23	15	to	to	PART
ejop-556	23	16	be	be	AUX
ejop-556	23	17	influenced	influence	VERB
ejop-556	23	18	by	by	ADP
ejop-556	23	19	certain	certain	ADJ
ejop-556	23	20	types	type	NOUN
ejop-556	23	21	of	of	ADP
ejop-556	23	22	individuals	individual	NOUN
ejop-556	23	23	(	(	PUNCT
ejop-556	23	24	e.g.	e.g.	ADV
ejop-556	23	25	,	,	PUNCT
ejop-556	23	26	in	in	ADP
ejop-556	23	27	positions	position	NOUN
ejop-556	23	28	of	of	ADP
ejop-556	23	29	authority	authority	NOUN
ejop-556	23	30	)	)	PUNCT
ejop-556	23	31	,	,	PUNCT
ejop-556	23	32	under	under	ADP
ejop-556	23	33	certain	certain	ADJ
ejop-556	23	34	circumstances	circumstance	NOUN
ejop-556	23	35	(	(	PUNCT
ejop-556	23	36	e.g.	e.g.	ADV
ejop-556	23	37	,	,	PUNCT
ejop-556	23	38	under	under	ADP
ejop-556	23	39	scarcity	scarcity	NOUN
ejop-556	23	40	)	)	PUNCT
ejop-556	23	41	,	,	PUNCT
ejop-556	23	42	using	use	VERB
ejop-556	23	43	certain	certain	ADJ
ejop-556	23	44	types	type	NOUN
ejop-556	23	45	of	of	ADP
ejop-556	23	46	appeals	appeal	NOUN
ejop-556	23	47	(	(	PUNCT
ejop-556	23	48	e.g.	e.g.	ADV
ejop-556	23	49	,	,	PUNCT
ejop-556	23	50	reciprocity	reciprocity	NOUN
ejop-556	23	51	or	or	CCONJ
ejop-556	23	52	commitment	commitment	NOUN
ejop-556	23	53	)	)	PUNCT
ejop-556	23	54	.	.	PUNCT
ejop-556	24	1	i	i	PRON
ejop-556	24	2	applied	apply	VERB
ejop-556	24	3	some	some	PRON
ejop-556	24	4	of	of	ADP
ejop-556	24	5	this	this	DET
ejop-556	24	6	research	research	NOUN
ejop-556	24	7	to	to	ADP
ejop-556	24	8	my	my	PRON
ejop-556	24	9	experience	experience	NOUN
ejop-556	24	10	as	as	ADP
ejop-556	24	11	a	a	DET
ejop-556	24	12	marketer	marketer	NOUN
ejop-556	24	13	–	–	PUNCT
ejop-556	24	14	trying	try	VERB
ejop-556	24	15	to	to	PART
ejop-556	24	16	understand	understand	VERB
ejop-556	24	17	persuasion	persuasion	NOUN
ejop-556	24	18	in	in	ADP
ejop-556	24	19	marketing	marketing	NOUN
ejop-556	24	20	,	,	PUNCT
ejop-556	24	21	from	from	ADP
ejop-556	24	22	both	both	CCONJ
ejop-556	24	23	the	the	DET
ejop-556	24	24	firm	firm	NOUN
ejop-556	24	25	’s	’s	PART
ejop-556	24	26	and	and	CCONJ
ejop-556	24	27	the	the	DET
ejop-556	24	28	consumer	consumer	NOUN
ejop-556	24	29	’s	’s	PART
ejop-556	24	30	angles	angle	NOUN
ejop-556	24	31	.	.	PUNCT
ejop-556	25	1	in	in	ADP
ejop-556	25	2	the	the	DET
ejop-556	25	3	meantime	meantime	NOUN
ejop-556	25	4	,	,	PUNCT
ejop-556	25	5	digital	digital	ADJ
ejop-556	25	6	marketing	marketing	NOUN
ejop-556	25	7	and	and	CCONJ
ejop-556	25	8	social	social	ADJ
ejop-556	25	9	media	medium	NOUN
ejop-556	25	10	were	be	AUX
ejop-556	25	11	developing	develop	VERB
ejop-556	25	12	fast	fast	ADV
ejop-556	25	13	and	and	CCONJ
ejop-556	25	14	opened	open	VERB
ejop-556	25	15	up	up	ADP
ejop-556	25	16	all	all	DET
ejop-556	25	17	sorts	sort	NOUN
ejop-556	25	18	of	of	ADP
ejop-556	25	19	interesting	interesting	ADJ
ejop-556	25	20	opportunities	opportunity	NOUN
ejop-556	25	21	to	to	PART
ejop-556	25	22	think	think	VERB
ejop-556	25	23	about	about	ADP
ejop-556	25	24	communication	communication	NOUN
ejop-556	25	25	and	and	CCONJ
ejop-556	25	26	persuasion	persuasion	NOUN
ejop-556	25	27	.	.	PUNCT
ejop-556	26	1	should	should	AUX
ejop-556	26	2	we	we	PRON
ejop-556	26	3	consider	consider	VERB
ejop-556	26	4	social	social	ADJ
ejop-556	26	5	media	medium	NOUN
ejop-556	26	6	a	a	DET
ejop-556	26	7	more	more	ADV
ejop-556	26	8	sophisticated	sophisticated	ADJ
ejop-556	26	9	persuasive	persuasive	ADJ
ejop-556	26	10	strategy	strategy	NOUN
ejop-556	26	11	(	(	PUNCT
ejop-556	26	12	the	the	DET
ejop-556	26	13	next	next	ADJ
ejop-556	26	14	level	level	NOUN
ejop-556	26	15	in	in	ADP
ejop-556	26	16	a	a	DET
ejop-556	26	17	persuasion	persuasion	NOUN
ejop-556	26	18	arms	arm	NOUN
ejop-556	26	19	race	race	NOUN
ejop-556	26	20	)	)	PUNCT
ejop-556	26	21	,	,	PUNCT
ejop-556	26	22	in	in	ADP
ejop-556	26	23	which	which	PRON
ejop-556	26	24	persuasive	persuasive	ADJ
ejop-556	26	25	intent	intent	NOUN
ejop-556	26	26	is	be	AUX
ejop-556	26	27	much	much	ADV
ejop-556	26	28	less	less	ADV
ejop-556	26	29	manifest	manifest	ADJ
ejop-556	26	30	than	than	ADP
ejop-556	26	31	in	in	ADP
ejop-556	26	32	more	more	ADV
ejop-556	26	33	traditional	traditional	ADJ
ejop-556	26	34	media	medium	NOUN
ejop-556	26	35	?	?	PUNCT
ejop-556	27	1	europe	europe	PROPN
ejop-556	27	2	's	's	PART
ejop-556	27	3	journal	journal	PROPN
ejop-556	27	4	of	of	ADP
ejop-556	27	5	psychology	psychology	NOUN
ejop-556	27	6	ejop.psychopen.eu	ejop.psychopen.eu	NOUN
ejop-556	27	7	|	|	ADV
ejop-556	27	8	1841	1841	NUM
ejop-556	27	9	-	-	SYM
ejop-556	27	10	0413	0413	NUM
ejop-556	27	11	http://creativecommons.org/licenses/by/3.0/	http://creativecommons.org/licenses/by/3.0/	PROPN
ejop-556	27	12	http://creativecommons.org/licenses/by/3.0	http://creativecommons.org/licenses/by/3.0	PROPN
ejop-556	27	13	http://ejop.psychopen.eu/	http://ejop.psychopen.eu/	PROPN
ejop-556	27	14	http://ejop.psychopen.eu/	http://ejop.psychopen.eu/	PROPN
ejop-556	27	15	http://www.psychopen.eu/	http://www.psychopen.eu/	PROPN
ejop-556	27	16	marie	marie	PROPN
ejop-556	27	17	taillard	taillard	PROPN
ejop-556	27	18	earned	earn	VERB
ejop-556	27	19	her	her	PRON
ejop-556	27	20	mba	mba	NOUN
ejop-556	27	21	from	from	ADP
ejop-556	27	22	columbia	columbia	PROPN
ejop-556	27	23	business	business	NOUN
ejop-556	27	24	school	school	PROPN
ejop-556	27	25	and	and	CCONJ
ejop-556	27	26	her	her	PRON
ejop-556	27	27	ph.d	ph.d	PROPN
ejop-556	27	28	.	.	PUNCT
ejop-556	28	1	from	from	ADP
ejop-556	28	2	the	the	DET
ejop-556	28	3	university	university	PROPN
ejop-556	28	4	of	of	ADP
ejop-556	28	5	london	london	PROPN
ejop-556	28	6	.	.	PUNCT
ejop-556	29	1	her	her	PRON
ejop-556	29	2	previous	previous	ADJ
ejop-556	29	3	academic	academic	ADJ
ejop-556	29	4	work	work	NOUN
ejop-556	29	5	was	be	AUX
ejop-556	29	6	in	in	ADP
ejop-556	29	7	linguistics	linguistic	NOUN
ejop-556	29	8	and	and	CCONJ
ejop-556	29	9	she	she	PRON
ejop-556	29	10	specializes	specialize	VERB
ejop-556	29	11	in	in	ADP
ejop-556	29	12	studying	study	VERB
ejop-556	29	13	marketing	marketing	NOUN
ejop-556	29	14	management	management	NOUN
ejop-556	29	15	and	and	CCONJ
ejop-556	29	16	consumer	consumer	NOUN
ejop-556	29	17	behavior	behavior	NOUN
ejop-556	29	18	from	from	ADP
ejop-556	29	19	the	the	DET
ejop-556	29	20	perspective	perspective	NOUN
ejop-556	29	21	of	of	ADP
ejop-556	29	22	the	the	DET
ejop-556	29	23	communications	communication	NOUN
ejop-556	29	24	that	that	PRON
ejop-556	29	25	take	take	VERB
ejop-556	29	26	place	place	NOUN
ejop-556	29	27	between	between	ADP
ejop-556	29	28	consumers	consumer	NOUN
ejop-556	29	29	and	and	CCONJ
ejop-556	29	30	firms	firm	NOUN
ejop-556	29	31	and	and	CCONJ
ejop-556	29	32	amongst	amongst	ADP
ejop-556	29	33	consumers	consumer	NOUN
ejop-556	29	34	themselves	themselves	PRON
ejop-556	29	35	.	.	PUNCT
ejop-556	30	1	she	she	PRON
ejop-556	30	2	is	be	AUX
ejop-556	30	3	interested	interested	ADJ
ejop-556	30	4	in	in	ADP
ejop-556	30	5	how	how	SCONJ
ejop-556	30	6	the	the	DET
ejop-556	30	7	internet	internet	NOUN
ejop-556	30	8	has	have	AUX
ejop-556	30	9	transformed	transform	VERB
ejop-556	30	10	relationships	relationship	NOUN
ejop-556	30	11	between	between	ADP
ejop-556	30	12	stakeholders	stakeholder	NOUN
ejop-556	30	13	in	in	ADP
ejop-556	30	14	organizations	organization	NOUN
ejop-556	30	15	and	and	CCONJ
ejop-556	30	16	in	in	ADP
ejop-556	30	17	how	how	SCONJ
ejop-556	30	18	consumers	consumer	NOUN
ejop-556	30	19	contribute	contribute	VERB
ejop-556	30	20	to	to	ADP
ejop-556	30	21	creating	create	VERB
ejop-556	30	22	value	value	NOUN
ejop-556	30	23	with	with	ADP
ejop-556	30	24	companies	company	NOUN
ejop-556	30	25	.	.	PUNCT
ejop-556	31	1	she	she	PRON
ejop-556	31	2	has	have	AUX
ejop-556	31	3	also	also	ADV
ejop-556	31	4	conducted	conduct	VERB
ejop-556	31	5	research	research	NOUN
ejop-556	31	6	in	in	ADP
ejop-556	31	7	the	the	DET
ejop-556	31	8	area	area	NOUN
ejop-556	31	9	of	of	ADP
ejop-556	31	10	change	change	NOUN
ejop-556	31	11	management	management	NOUN
ejop-556	31	12	.	.	PUNCT
ejop-556	32	1	dr	dr	PROPN
ejop-556	32	2	.	.	PROPN
ejop-556	32	3	taillard	taillard	PROPN
ejop-556	32	4	held	hold	VERB
ejop-556	32	5	management	management	NOUN
ejop-556	32	6	positions	position	NOUN
ejop-556	32	7	in	in	ADP
ejop-556	32	8	the	the	DET
ejop-556	32	9	united	united	PROPN
ejop-556	32	10	states	states	PROPN
ejop-556	32	11	for	for	ADP
ejop-556	32	12	american	american	PROPN
ejop-556	32	13	express	express	PROPN
ejop-556	32	14	,	,	PUNCT
ejop-556	32	15	council	council	NOUN
ejop-556	32	16	travel	travel	NOUN
ejop-556	32	17	,	,	PUNCT
ejop-556	32	18	uta	uta	PROPN
ejop-556	32	19	french	french	ADJ
ejop-556	32	20	airlines	airline	NOUN
ejop-556	32	21	,	,	PUNCT
ejop-556	32	22	club	club	NOUN
ejop-556	32	23	med	me	VERB
ejop-556	32	24	and	and	CCONJ
ejop-556	32	25	accor	accor	PROPN
ejop-556	32	26	hotels	hotel	NOUN
ejop-556	32	27	.	.	PUNCT
ejop-556	33	1	marie	marie	PROPN
ejop-556	33	2	taillard	taillard	PROPN
ejop-556	33	3	is	be	AUX
ejop-556	33	4	a	a	DET
ejop-556	33	5	member	member	NOUN
ejop-556	33	6	of	of	ADP
ejop-556	33	7	the	the	DET
ejop-556	33	8	american	american	PROPN
ejop-556	33	9	marketing	marketing	PROPN
ejop-556	33	10	association	association	PROPN
ejop-556	33	11	,	,	PUNCT
ejop-556	33	12	the	the	DET
ejop-556	33	13	academy	academy	NOUN
ejop-556	33	14	of	of	ADP
ejop-556	33	15	marketing	marketing	NOUN
ejop-556	33	16	science	science	NOUN
ejop-556	33	17	and	and	CCONJ
ejop-556	33	18	the	the	DET
ejop-556	33	19	association	association	NOUN
ejop-556	33	20	for	for	ADP
ejop-556	33	21	consumer	consumer	NOUN
ejop-556	33	22	research	research	NOUN
ejop-556	33	23	.	.	PUNCT
ejop-556	34	1	as	as	ADP
ejop-556	34	2	a	a	DET
ejop-556	34	3	member	member	NOUN
ejop-556	34	4	of	of	ADP
ejop-556	34	5	escp	escp	PROPN
ejop-556	34	6	europe	europe	PROPN
ejop-556	34	7	's	's	PART
ejop-556	34	8	permanent	permanent	ADJ
ejop-556	34	9	faculty	faculty	NOUN
ejop-556	34	10	since	since	SCONJ
ejop-556	34	11	2007	2007	NUM
ejop-556	34	12	,	,	PUNCT
ejop-556	34	13	she	she	PRON
ejop-556	34	14	teaches	teach	VERB
ejop-556	34	15	in	in	ADP
ejop-556	34	16	several	several	ADJ
ejop-556	34	17	postgraduate	postgraduate	NOUN
ejop-556	34	18	and	and	CCONJ
ejop-556	34	19	executive	executive	ADJ
ejop-556	34	20	programmes	programme	NOUN
ejop-556	34	21	at	at	ADP
ejop-556	34	22	the	the	DET
ejop-556	34	23	school	school	NOUN
ejop-556	34	24	.	.	PUNCT
ejop-556	35	1	she	she	PRON
ejop-556	35	2	is	be	AUX
ejop-556	35	3	the	the	DET
ejop-556	35	4	academic	academic	ADJ
ejop-556	35	5	director	director	NOUN
ejop-556	35	6	of	of	ADP
ejop-556	35	7	the	the	DET
ejop-556	35	8	school	school	NOUN
ejop-556	35	9	's	's	PART
ejop-556	35	10	successful	successful	ADJ
ejop-556	35	11	master	master	NOUN
ejop-556	35	12	in	in	ADP
ejop-556	35	13	marketing	marketing	NOUN
ejop-556	35	14	and	and	CCONJ
ejop-556	35	15	creativity	creativity	NOUN
ejop-556	35	16	whose	whose	DET
ejop-556	35	17	launch	launch	NOUN
ejop-556	35	18	she	she	PRON
ejop-556	35	19	spearheaded	spearhead	VERB
ejop-556	35	20	in	in	ADP
ejop-556	35	21	2009	2009	NUM
ejop-556	35	22	.	.	PUNCT
ejop-556	36	1	she	she	PRON
ejop-556	36	2	is	be	AUX
ejop-556	36	3	expanding	expand	VERB
ejop-556	36	4	her	her	PRON
ejop-556	36	5	research	research	NOUN
ejop-556	36	6	in	in	ADP
ejop-556	36	7	marketing	marketing	NOUN
ejop-556	36	8	and	and	CCONJ
ejop-556	36	9	creativity	creativity	NOUN
ejop-556	36	10	as	as	ADP
ejop-556	36	11	the	the	DET
ejop-556	36	12	director	director	NOUN
ejop-556	36	13	of	of	ADP
ejop-556	36	14	the	the	DET
ejop-556	36	15	new	new	ADJ
ejop-556	36	16	creativity	creativity	NOUN
ejop-556	36	17	marketing	marketing	NOUN
ejop-556	36	18	centre	centre	NOUN
ejop-556	36	19	on	on	ADP
ejop-556	36	20	the	the	DET
ejop-556	36	21	london	london	PROPN
ejop-556	36	22	campus	campus	NOUN
ejop-556	36	23	of	of	ADP
ejop-556	36	24	escp	escp	PROPN
ejop-556	36	25	europe	europe	PROPN
ejop-556	36	26	.	.	PUNCT
ejop-556	37	1	correspondence	correspondence	NOUN
ejop-556	37	2	:	:	PUNCT
ejop-556	37	3	escp	escp	PROPN
ejop-556	37	4	europe	europe	PROPN
ejop-556	37	5	–	–	PUNCT
ejop-556	37	6	london	london	PROPN
ejop-556	37	7	campus	campus	NOUN
ejop-556	37	8	,	,	PUNCT
ejop-556	37	9	527	527	NUM
ejop-556	37	10	finchley	finchley	ADJ
ejop-556	37	11	road	road	NOUN
ejop-556	37	12	,	,	PUNCT
ejop-556	37	13	london	london	PROPN
ejop-556	37	14	nw3	nw3	PROPN
ejop-556	37	15	7bg	7bg	PROPN
ejop-556	37	16	,	,	PUNCT
ejop-556	37	17	united	united	ADJ
ejop-556	37	18	kingdom	kingdom	PROPN
ejop-556	37	19	,	,	PUNCT
ejop-556	37	20	email	email	NOUN
ejop-556	37	21	:	:	PUNCT
ejop-556	37	22	mtaillard@escpeurope.eu	mtaillard@escpeurope.eu	PROPN
ejop-556	37	23	vlad	vlad	PROPN
ejop-556	37	24	glăveanu	glăveanu	PROPN
ejop-556	37	25	:	:	PUNCT
ejop-556	37	26	one	one	NUM
ejop-556	37	27	particular	particular	ADJ
ejop-556	37	28	focus	focus	NOUN
ejop-556	37	29	of	of	ADP
ejop-556	37	30	your	your	PRON
ejop-556	37	31	research	research	NOUN
ejop-556	37	32	relates	relate	VERB
ejop-556	37	33	to	to	ADP
ejop-556	37	34	the	the	DET
ejop-556	37	35	role	role	NOUN
ejop-556	37	36	of	of	ADP
ejop-556	37	37	the	the	DET
ejop-556	37	38	internet	internet	NOUN
ejop-556	37	39	in	in	ADP
ejop-556	37	40	facilitating	facilitate	VERB
ejop-556	37	41	communication	communication	NOUN
ejop-556	37	42	within	within	ADP
ejop-556	37	43	organisations	organisation	NOUN
ejop-556	37	44	and	and	CCONJ
ejop-556	37	45	also	also	ADV
ejop-556	37	46	among	among	ADP
ejop-556	37	47	consumers	consumer	NOUN
ejop-556	37	48	.	.	PUNCT
ejop-556	38	1	what	what	PRON
ejop-556	38	2	exactly	exactly	ADV
ejop-556	38	3	is	be	AUX
ejop-556	38	4	specific	specific	ADJ
ejop-556	38	5	to	to	ADP
ejop-556	38	6	this	this	DET
ejop-556	38	7	medium	medium	NOUN
ejop-556	38	8	of	of	ADP
ejop-556	38	9	communication	communication	NOUN
ejop-556	38	10	and	and	CCONJ
ejop-556	38	11	exchange	exchange	NOUN
ejop-556	38	12	that	that	PRON
ejop-556	38	13	can	can	AUX
ejop-556	38	14	shape	shape	VERB
ejop-556	38	15	the	the	DET
ejop-556	38	16	behaviour	behaviour	NOUN
ejop-556	38	17	of	of	ADP
ejop-556	38	18	stakeholders	stakeholder	NOUN
ejop-556	38	19	and	and	CCONJ
ejop-556	38	20	consumers	consumer	NOUN
ejop-556	38	21	and	and	CCONJ
ejop-556	38	22	foster	foster	ADJ
ejop-556	38	23	value	value	NOUN
ejop-556	38	24	generation	generation	NOUN
ejop-556	38	25	processes	process	NOUN
ejop-556	38	26	?	?	PUNCT
ejop-556	39	1	marie	marie	PROPN
ejop-556	39	2	taillard	taillard	PROPN
ejop-556	39	3	:	:	PUNCT
ejop-556	39	4	the	the	DET
ejop-556	39	5	interesting	interesting	ADJ
ejop-556	39	6	thing	thing	NOUN
ejop-556	39	7	about	about	ADP
ejop-556	39	8	the	the	DET
ejop-556	39	9	internet	internet	NOUN
ejop-556	39	10	as	as	ADV
ejop-556	39	11	far	far	ADV
ejop-556	39	12	as	as	SCONJ
ejop-556	39	13	marketing	marketing	NOUN
ejop-556	39	14	is	be	AUX
ejop-556	39	15	concerned	concern	VERB
ejop-556	39	16	,	,	PUNCT
ejop-556	39	17	is	be	AUX
ejop-556	39	18	that	that	SCONJ
ejop-556	39	19	it	it	PRON
ejop-556	39	20	takes	take	VERB
ejop-556	39	21	away	away	ADV
ejop-556	39	22	much	much	ADV
ejop-556	39	23	(	(	PUNCT
ejop-556	39	24	not	not	PART
ejop-556	39	25	all	all	PRON
ejop-556	39	26	)	)	PUNCT
ejop-556	39	27	of	of	ADP
ejop-556	39	28	the	the	DET
ejop-556	39	29	traditional	traditional	ADJ
ejop-556	39	30	information	information	NOUN
ejop-556	39	31	asymmetry	asymmetry	NOUN
ejop-556	39	32	between	between	ADP
ejop-556	39	33	producers	producer	NOUN
ejop-556	39	34	and	and	CCONJ
ejop-556	39	35	consumers	consumer	NOUN
ejop-556	39	36	.	.	PUNCT
ejop-556	40	1	it	it	PRON
ejop-556	40	2	shifts	shift	NOUN
ejop-556	40	3	control	control	VERB
ejop-556	40	4	back	back	ADV
ejop-556	40	5	to	to	ADP
ejop-556	40	6	consumers	consumer	NOUN
ejop-556	40	7	,	,	PUNCT
ejop-556	40	8	and	and	CCONJ
ejop-556	40	9	allows	allow	VERB
ejop-556	40	10	them	they	PRON
ejop-556	40	11	to	to	PART
ejop-556	40	12	exchange	exchange	VERB
ejop-556	40	13	information	information	NOUN
ejop-556	40	14	with	with	ADP
ejop-556	40	15	each	each	DET
ejop-556	40	16	other	other	ADJ
ejop-556	40	17	,	,	PUNCT
ejop-556	40	18	and	and	CCONJ
ejop-556	40	19	to	to	PART
ejop-556	40	20	act	act	VERB
ejop-556	40	21	publicly	publicly	ADV
ejop-556	40	22	,	,	PUNCT
ejop-556	40	23	either	either	CCONJ
ejop-556	40	24	individually	individually	ADV
ejop-556	40	25	or	or	CCONJ
ejop-556	40	26	collectively	collectively	ADV
ejop-556	40	27	in	in	ADP
ejop-556	40	28	relation	relation	NOUN
ejop-556	40	29	to	to	ADP
ejop-556	40	30	the	the	DET
ejop-556	40	31	brand	brand	NOUN
ejop-556	40	32	.	.	PUNCT
ejop-556	41	1	whether	whether	SCONJ
ejop-556	41	2	they	they	PRON
ejop-556	41	3	“	"	PUNCT
ejop-556	41	4	like	like	ADP
ejop-556	41	5	”	"	PUNCT
ejop-556	41	6	a	a	DET
ejop-556	41	7	brand	brand	NOUN
ejop-556	41	8	on	on	ADP
ejop-556	41	9	facebook	facebook	PROPN
ejop-556	41	10	,	,	PUNCT
ejop-556	41	11	post	post	VERB
ejop-556	41	12	a	a	DET
ejop-556	41	13	negative	negative	ADJ
ejop-556	41	14	review	review	NOUN
ejop-556	41	15	on	on	ADP
ejop-556	41	16	tripadvisor	tripadvisor	NOUN
ejop-556	41	17	,	,	PUNCT
ejop-556	41	18	contribute	contribute	VERB
ejop-556	41	19	a	a	DET
ejop-556	41	20	recipe	recipe	NOUN
ejop-556	41	21	on	on	ADP
ejop-556	41	22	epicurious.com	epicurious.com	X
ejop-556	41	23	,	,	PUNCT
ejop-556	41	24	or	or	CCONJ
ejop-556	41	25	participate	participate	VERB
ejop-556	41	26	in	in	ADP
ejop-556	41	27	a	a	DET
ejop-556	41	28	tweetchat	tweetchat	NOUN
ejop-556	41	29	,	,	PUNCT
ejop-556	41	30	they	they	PRON
ejop-556	41	31	contribute	contribute	VERB
ejop-556	41	32	to	to	ADP
ejop-556	41	33	the	the	DET
ejop-556	41	34	brands	brand	NOUN
ejop-556	41	35	they	they	PRON
ejop-556	41	36	consume	consume	VERB
ejop-556	41	37	in	in	ADP
ejop-556	41	38	creative	creative	ADJ
ejop-556	41	39	ways	way	NOUN
ejop-556	41	40	and	and	CCONJ
ejop-556	41	41	add	add	VERB
ejop-556	41	42	value	value	NOUN
ejop-556	41	43	both	both	PRON
ejop-556	41	44	to	to	ADP
ejop-556	41	45	their	their	PRON
ejop-556	41	46	own	own	ADJ
ejop-556	41	47	experience	experience	NOUN
ejop-556	41	48	of	of	ADP
ejop-556	41	49	the	the	DET
ejop-556	41	50	brand	brand	NOUN
ejop-556	41	51	,	,	PUNCT
ejop-556	41	52	and	and	CCONJ
ejop-556	41	53	as	as	ADP
ejop-556	41	54	a	a	DET
ejop-556	41	55	a	a	DET
ejop-556	41	56	result	result	NOUN
ejop-556	41	57	,	,	PUNCT
ejop-556	41	58	to	to	ADP
ejop-556	41	59	the	the	DET
ejop-556	41	60	brand	brand	NOUN
ejop-556	41	61	itself	itself	PRON
ejop-556	41	62	(	(	PUNCT
ejop-556	41	63	they	they	PRON
ejop-556	41	64	can	can	AUX
ejop-556	41	65	also	also	ADV
ejop-556	41	66	take	take	VERB
ejop-556	41	67	value	value	NOUN
ejop-556	41	68	out	out	ADP
ejop-556	41	69	of	of	ADP
ejop-556	41	70	the	the	DET
ejop-556	41	71	brand	brand	NOUN
ejop-556	41	72	if	if	SCONJ
ejop-556	41	73	they	they	PRON
ejop-556	41	74	complain	complain	VERB
ejop-556	41	75	publicly	publicly	ADV
ejop-556	41	76	)	)	PUNCT
ejop-556	41	77	.	.	PUNCT
ejop-556	42	1	so	so	ADV
ejop-556	42	2	,	,	PUNCT
ejop-556	42	3	there	there	PRON
ejop-556	42	4	are	be	VERB
ejop-556	42	5	more	more	ADV
ejop-556	42	6	and	and	CCONJ
ejop-556	42	7	more	more	ADJ
ejop-556	42	8	opportunities	opportunity	NOUN
ejop-556	42	9	for	for	SCONJ
ejop-556	42	10	consumers	consumer	NOUN
ejop-556	42	11	to	to	PART
ejop-556	42	12	take	take	VERB
ejop-556	42	13	some	some	PRON
ejop-556	42	14	of	of	ADP
ejop-556	42	15	their	their	PRON
ejop-556	42	16	consumption	consumption	NOUN
ejop-556	42	17	experience	experience	NOUN
ejop-556	42	18	online	online	ADV
ejop-556	42	19	and	and	CCONJ
ejop-556	42	20	in	in	ADP
ejop-556	42	21	so	so	ADV
ejop-556	42	22	doing	do	VERB
ejop-556	42	23	to	to	PART
ejop-556	42	24	create	create	VERB
ejop-556	42	25	value	value	NOUN
ejop-556	42	26	around	around	ADP
ejop-556	42	27	the	the	DET
ejop-556	42	28	brand	brand	NOUN
ejop-556	42	29	.	.	PUNCT
ejop-556	43	1	youmention	youmention	NOUN
ejop-556	43	2	other	other	ADJ
ejop-556	43	3	stakeholders	stakeholder	NOUN
ejop-556	43	4	–	–	PUNCT
ejop-556	43	5	the	the	DET
ejop-556	43	6	argument	argument	NOUN
ejop-556	43	7	is	be	AUX
ejop-556	43	8	the	the	DET
ejop-556	43	9	same	same	ADJ
ejop-556	43	10	–	–	PUNCT
ejop-556	43	11	employees	employee	NOUN
ejop-556	43	12	,	,	PUNCT
ejop-556	43	13	suppliers	supplier	NOUN
ejop-556	43	14	,	,	PUNCT
ejop-556	43	15	retailers	retailer	NOUN
ejop-556	43	16	and	and	CCONJ
ejop-556	43	17	such	such	ADJ
ejop-556	43	18	all	all	PRON
ejop-556	43	19	have	have	VERB
ejop-556	43	20	similar	similar	ADJ
ejop-556	43	21	opportunities	opportunity	NOUN
ejop-556	43	22	,	,	PUNCT
ejop-556	43	23	sometimes	sometimes	ADV
ejop-556	43	24	through	through	ADP
ejop-556	43	25	specific	specific	ADJ
ejop-556	43	26	channels	channel	NOUN
ejop-556	43	27	(	(	PUNCT
ejop-556	43	28	e.g.	e.g.	ADV
ejop-556	43	29	,	,	PUNCT
ejop-556	43	30	a	a	DET
ejop-556	43	31	retailer	retailer	NOUN
ejop-556	43	32	can	can	AUX
ejop-556	43	33	promote	promote	VERB
ejop-556	43	34	the	the	DET
ejop-556	43	35	brand	brand	NOUN
ejop-556	43	36	on	on	ADP
ejop-556	43	37	their	their	PRON
ejop-556	43	38	own	own	ADJ
ejop-556	43	39	site	site	NOUN
ejop-556	43	40	,	,	PUNCT
ejop-556	43	41	thus	thus	ADV
ejop-556	43	42	creating	create	VERB
ejop-556	43	43	more	more	ADJ
ejop-556	43	44	value	value	NOUN
ejop-556	43	45	for	for	ADP
ejop-556	43	46	themselves	themselves	PRON
ejop-556	43	47	along	along	ADP
ejop-556	43	48	the	the	DET
ejop-556	43	49	way	way	NOUN
ejop-556	43	50	)	)	PUNCT
ejop-556	43	51	.	.	PUNCT
ejop-556	44	1	vlad	vlad	VERB
ejop-556	44	2	glăveanu	glăveanu	PROPN
ejop-556	44	3	:	:	PUNCT
ejop-556	44	4	at	at	ADP
ejop-556	44	5	a	a	DET
ejop-556	44	6	methodological	methodological	ADJ
ejop-556	44	7	level	level	NOUN
ejop-556	44	8	,	,	PUNCT
ejop-556	44	9	what	what	PRON
ejop-556	44	10	can	can	AUX
ejop-556	44	11	an	an	DET
ejop-556	44	12	analysis	analysis	NOUN
ejop-556	44	13	of	of	ADP
ejop-556	44	14	conversations	conversation	NOUN
ejop-556	44	15	(	(	PUNCT
ejop-556	44	16	including	include	VERB
ejop-556	44	17	discussions	discussion	NOUN
ejop-556	44	18	in	in	ADP
ejop-556	44	19	online	online	ADJ
ejop-556	44	20	forums	forum	NOUN
ejop-556	44	21	)	)	PUNCT
ejop-556	44	22	tell	tell	VERB
ejop-556	44	23	us	we	PRON
ejop-556	44	24	about	about	ADP
ejop-556	44	25	consumer	consumer	NOUN
ejop-556	44	26	behaviour	behaviour	NOUN
ejop-556	44	27	and	and	CCONJ
ejop-556	44	28	consumer	consumer	NOUN
ejop-556	44	29	creativity	creativity	NOUN
ejop-556	44	30	?	?	PUNCT
ejop-556	45	1	marie	marie	PROPN
ejop-556	45	2	taillard	taillard	PROPN
ejop-556	45	3	:	:	PUNCT
ejop-556	46	1	well	well	INTJ
ejop-556	46	2	,	,	PUNCT
ejop-556	46	3	i	i	PRON
ejop-556	46	4	see	see	VERB
ejop-556	46	5	these	these	DET
ejop-556	46	6	forums	forum	NOUN
ejop-556	46	7	as	as	ADP
ejop-556	46	8	veritable	veritable	ADJ
ejop-556	46	9	petri	petri	ADJ
ejop-556	46	10	dishes	dish	NOUN
ejop-556	46	11	of	of	ADP
ejop-556	46	12	creativity	creativity	NOUN
ejop-556	46	13	!	!	PUNCT
ejop-556	47	1	individuals	individual	NOUN
ejop-556	47	2	are	be	AUX
ejop-556	47	3	interacting	interact	VERB
ejop-556	47	4	spontaneously	spontaneously	ADV
ejop-556	47	5	out	out	ADP
ejop-556	47	6	of	of	ADP
ejop-556	47	7	sheer	sheer	ADJ
ejop-556	47	8	interest	interest	NOUN
ejop-556	47	9	or	or	CCONJ
ejop-556	47	10	passion	passion	NOUN
ejop-556	47	11	,	,	PUNCT
ejop-556	47	12	sharing	sharing	NOUN
ejop-556	47	13	,	,	PUNCT
ejop-556	47	14	solving	solve	VERB
ejop-556	47	15	problems	problem	NOUN
ejop-556	47	16	,	,	PUNCT
ejop-556	47	17	creating	create	VERB
ejop-556	47	18	new	new	ADJ
ejop-556	47	19	practices	practice	NOUN
ejop-556	47	20	.	.	PUNCT
ejop-556	48	1	we	we	PRON
ejop-556	48	2	are	be	AUX
ejop-556	48	3	using	use	VERB
ejop-556	48	4	conversation	conversation	NOUN
ejop-556	48	5	analysis	analysis	NOUN
ejop-556	48	6	as	as	ADP
ejop-556	48	7	a	a	DET
ejop-556	48	8	methodology	methodology	NOUN
ejop-556	48	9	as	as	SCONJ
ejop-556	48	10	it	it	PRON
ejop-556	48	11	allows	allow	VERB
ejop-556	48	12	us	we	PRON
ejop-556	48	13	to	to	PART
ejop-556	48	14	see	see	VERB
ejop-556	48	15	how	how	SCONJ
ejop-556	48	16	conversations	conversation	NOUN
ejop-556	48	17	build	build	VERB
ejop-556	48	18	into	into	ADP
ejop-556	48	19	creative	creative	ADJ
ejop-556	48	20	outcomes	outcome	NOUN
ejop-556	48	21	one	one	NUM
ejop-556	48	22	contribution	contribution	NOUN
ejop-556	48	23	at	at	ADP
ejop-556	48	24	a	a	DET
ejop-556	48	25	time	time	NOUN
ejop-556	48	26	.	.	PUNCT
ejop-556	49	1	it	it	PRON
ejop-556	49	2	is	be	AUX
ejop-556	49	3	the	the	DET
ejop-556	49	4	very	very	ADJ
ejop-556	49	5	structure	structure	NOUN
ejop-556	49	6	of	of	ADP
ejop-556	49	7	conversation	conversation	NOUN
ejop-556	49	8	,	,	PUNCT
ejop-556	49	9	the	the	DET
ejop-556	49	10	exercise	exercise	NOUN
ejop-556	49	11	that	that	PRON
ejop-556	49	12	consists	consist	VERB
ejop-556	49	13	in	in	ADP
ejop-556	49	14	crafting	craft	VERB
ejop-556	49	15	a	a	DET
ejop-556	49	16	contribution	contribution	NOUN
ejop-556	49	17	and	and	CCONJ
ejop-556	49	18	interpreting	interpret	VERB
ejop-556	49	19	others	other	NOUN
ejop-556	49	20	’	'	PUNCT
ejop-556	49	21	,	,	PUNCT
ejop-556	49	22	and	and	CCONJ
ejop-556	49	23	so	so	ADV
ejop-556	49	24	on	on	ADV
ejop-556	49	25	,	,	PUNCT
ejop-556	49	26	which	which	PRON
ejop-556	49	27	allows	allow	VERB
ejop-556	49	28	greater	great	ADJ
ejop-556	49	29	creativity	creativity	NOUN
ejop-556	49	30	to	to	PART
ejop-556	49	31	emerge	emerge	VERB
ejop-556	49	32	.	.	PUNCT
ejop-556	50	1	we	we	PRON
ejop-556	50	2	have	have	AUX
ejop-556	50	3	never	never	ADV
ejop-556	50	4	before	before	ADV
ejop-556	50	5	had	have	VERB
ejop-556	50	6	access	access	NOUN
ejop-556	50	7	to	to	ADP
ejop-556	50	8	this	this	DET
ejop-556	50	9	level	level	NOUN
ejop-556	50	10	of	of	ADP
ejop-556	50	11	spontaneous	spontaneous	ADJ
ejop-556	50	12	and	and	CCONJ
ejop-556	50	13	transparent	transparent	ADJ
ejop-556	50	14	dialogue	dialogue	NOUN
ejop-556	50	15	.	.	PUNCT
ejop-556	51	1	of	of	ADP
ejop-556	51	2	course	course	ADV
ejop-556	51	3	,	,	PUNCT
ejop-556	51	4	we	we	PRON
ejop-556	51	5	must	must	AUX
ejop-556	51	6	be	be	AUX
ejop-556	51	7	aware	aware	ADJ
ejop-556	51	8	of	of	ADP
ejop-556	51	9	and	and	CCONJ
ejop-556	51	10	sensitive	sensitive	ADJ
ejop-556	51	11	to	to	ADP
ejop-556	51	12	ethical	ethical	ADJ
ejop-556	51	13	concerns	concern	NOUN
ejop-556	51	14	of	of	ADP
ejop-556	51	15	confidentiality	confidentiality	NOUN
ejop-556	51	16	and	and	CCONJ
ejop-556	51	17	disclosure	disclosure	NOUN
ejop-556	51	18	,	,	PUNCT
ejop-556	51	19	but	but	CCONJ
ejop-556	51	20	the	the	DET
ejop-556	51	21	insights	insight	NOUN
ejop-556	51	22	we	we	PRON
ejop-556	51	23	can	can	AUX
ejop-556	51	24	gain	gain	VERB
ejop-556	51	25	,	,	PUNCT
ejop-556	51	26	are	be	AUX
ejop-556	51	27	nothing	nothing	PRON
ejop-556	51	28	short	short	ADJ
ejop-556	51	29	of	of	ADP
ejop-556	51	30	phenomenal	phenomenal	ADJ
ejop-556	51	31	.	.	PUNCT
ejop-556	52	1	vlad	vlad	VERB
ejop-556	52	2	glăveanu	glăveanu	PROPN
ejop-556	52	3	:	:	PUNCT
ejop-556	52	4	you	you	PRON
ejop-556	52	5	are	be	AUX
ejop-556	52	6	currently	currently	ADV
ejop-556	52	7	directing	direct	VERB
ejop-556	52	8	the	the	DET
ejop-556	52	9	master	master	NOUN
ejop-556	52	10	in	in	ADP
ejop-556	52	11	marketing	marketing	NOUN
ejop-556	52	12	and	and	CCONJ
ejop-556	52	13	creativity	creativity	NOUN
ejop-556	52	14	launched	launch	VERB
ejop-556	52	15	in	in	ADP
ejop-556	52	16	2009	2009	NUM
ejop-556	52	17	at	at	ADP
ejop-556	52	18	escp	escp	PROPN
ejop-556	52	19	europe	europe	PROPN
ejop-556	52	20	.	.	PUNCT
ejop-556	53	1	this	this	PRON
ejop-556	53	2	represents	represent	VERB
ejop-556	53	3	a	a	DET
ejop-556	53	4	rather	rather	ADV
ejop-556	53	5	unique	unique	ADJ
ejop-556	53	6	combination	combination	NOUN
ejop-556	53	7	of	of	ADP
ejop-556	53	8	these	these	DET
ejop-556	53	9	two	two	NUM
ejop-556	53	10	areas	area	NOUN
ejop-556	53	11	,	,	PUNCT
ejop-556	53	12	what	what	PRON
ejop-556	53	13	would	would	AUX
ejop-556	53	14	you	you	PRON
ejop-556	53	15	say	say	VERB
ejop-556	53	16	are	be	AUX
ejop-556	53	17	the	the	DET
ejop-556	53	18	overlaps	overlap	NOUN
ejop-556	53	19	between	between	ADP
ejop-556	53	20	marketing	marketing	NOUN
ejop-556	53	21	and	and	CCONJ
ejop-556	53	22	creativity	creativity	NOUN
ejop-556	53	23	?	?	PUNCT
ejop-556	54	1	europe	europe	PROPN
ejop-556	54	2	's	's	PART
ejop-556	54	3	journal	journal	NOUN
ejop-556	54	4	of	of	ADP
ejop-556	54	5	psychology	psychology	NOUN
ejop-556	54	6	2012	2012	NUM
ejop-556	54	7	,	,	PUNCT
ejop-556	54	8	vol	vol	NOUN
ejop-556	54	9	.	.	PUNCT
ejop-556	54	10	8(4	8(4	NUM
ejop-556	54	11	)	)	PUNCT
ejop-556	54	12	,	,	PUNCT
ejop-556	54	13	519–522	519–522	NUM
ejop-556	54	14	doi:10.5964	doi:10.5964	NOUN
ejop-556	54	15	/	/	SYM
ejop-556	54	16	ejop.v8i4.556	ejop.v8i4.556	ADJ
ejop-556	54	17	creativity	creativity	NOUN
ejop-556	54	18	and	and	CCONJ
ejop-556	54	19	marketing	marketing	NOUN
ejop-556	54	20	520	520	NUM
ejop-556	54	21	http://www.psychopen.eu/	http://www.psychopen.eu/	PROPN
ejop-556	54	22	marie	marie	PROPN
ejop-556	54	23	taillard	taillard	PROPN
ejop-556	54	24	:	:	PUNCT
ejop-556	54	25	it	it	PRON
ejop-556	54	26	is	be	AUX
ejop-556	54	27	a	a	DET
ejop-556	54	28	unique	unique	ADJ
ejop-556	54	29	combination	combination	NOUN
ejop-556	54	30	,	,	PUNCT
ejop-556	54	31	you	you	PRON
ejop-556	54	32	are	be	AUX
ejop-556	54	33	quite	quite	ADV
ejop-556	54	34	right	right	ADJ
ejop-556	54	35	.	.	PUNCT
ejop-556	55	1	there	there	PRON
ejop-556	55	2	have	have	AUX
ejop-556	55	3	always	always	ADV
ejop-556	55	4	been	be	AUX
ejop-556	55	5	overlaps	overlap	NOUN
ejop-556	55	6	between	between	ADP
ejop-556	55	7	the	the	DET
ejop-556	55	8	two	two	NUM
ejop-556	55	9	areas	area	NOUN
ejop-556	55	10	.	.	PUNCT
ejop-556	56	1	advertising	advertising	NOUN
ejop-556	56	2	agencies	agency	NOUN
ejop-556	56	3	have	have	VERB
ejop-556	56	4	creative	creative	ADJ
ejop-556	56	5	staff	staff	NOUN
ejop-556	56	6	–	–	PUNCT
ejop-556	56	7	the	the	DET
ejop-556	56	8	people	people	NOUN
ejop-556	56	9	who	who	PRON
ejop-556	56	10	come	come	VERB
ejop-556	56	11	up	up	ADP
ejop-556	56	12	with	with	ADP
ejop-556	56	13	the	the	DET
ejop-556	56	14	creative	creative	ADJ
ejop-556	56	15	elements	element	NOUN
ejop-556	56	16	of	of	ADP
ejop-556	56	17	a	a	DET
ejop-556	56	18	campaign	campaign	NOUN
ejop-556	56	19	,	,	PUNCT
ejop-556	56	20	whether	whether	SCONJ
ejop-556	56	21	it	it	PRON
ejop-556	56	22	is	be	AUX
ejop-556	56	23	copy	copy	NOUN
ejop-556	56	24	for	for	ADP
ejop-556	56	25	print	print	NOUN
ejop-556	56	26	ads	ad	NOUN
ejop-556	56	27	,	,	PUNCT
ejop-556	56	28	slogans	slogan	NOUN
ejop-556	56	29	,	,	PUNCT
ejop-556	56	30	the	the	DET
ejop-556	56	31	“	"	PUNCT
ejop-556	56	32	big	big	ADJ
ejop-556	56	33	idea	idea	NOUN
ejop-556	56	34	”	"	PUNCT
ejop-556	56	35	(	(	PUNCT
ejop-556	56	36	and	and	CCONJ
ejop-556	56	37	smaller	small	ADJ
ejop-556	56	38	ones	one	NOUN
ejop-556	56	39	too	too	ADV
ejop-556	56	40	)	)	PUNCT
ejop-556	56	41	behind	behind	ADP
ejop-556	56	42	a	a	DET
ejop-556	56	43	commercial	commercial	ADJ
ejop-556	56	44	etc	etc	X
ejop-556	56	45	.	.	X
ejop-556	57	1	what	what	PRON
ejop-556	57	2	we	we	PRON
ejop-556	57	3	are	be	AUX
ejop-556	57	4	developing	develop	VERB
ejop-556	57	5	and	and	CCONJ
ejop-556	57	6	teaching	teaching	NOUN
ejop-556	57	7	is	be	AUX
ejop-556	57	8	creativity	creativity	NOUN
ejop-556	57	9	at	at	ADP
ejop-556	57	10	a	a	DET
ejop-556	57	11	much	much	ADV
ejop-556	57	12	broader	broad	ADJ
ejop-556	57	13	and	and	CCONJ
ejop-556	57	14	strategic	strategic	ADJ
ejop-556	57	15	level	level	NOUN
ejop-556	57	16	.	.	PUNCT
ejop-556	58	1	our	our	PRON
ejop-556	58	2	premise	premise	NOUN
ejop-556	58	3	is	be	AUX
ejop-556	58	4	that	that	SCONJ
ejop-556	58	5	marketing	marketing	NOUN
ejop-556	58	6	is	be	AUX
ejop-556	58	7	evolving	evolve	VERB
ejop-556	58	8	very	very	ADV
ejop-556	58	9	fast	fast	ADV
ejop-556	58	10	,	,	PUNCT
ejop-556	58	11	competition	competition	NOUN
ejop-556	58	12	is	be	AUX
ejop-556	58	13	increasing	increase	VERB
ejop-556	58	14	and	and	CCONJ
ejop-556	58	15	consumers	consumer	NOUN
ejop-556	58	16	are	be	AUX
ejop-556	58	17	increasingly	increasingly	ADV
ejop-556	58	18	confused	confused	ADJ
ejop-556	58	19	about	about	ADP
ejop-556	58	20	the	the	DET
ejop-556	58	21	benefits	benefit	NOUN
ejop-556	58	22	of	of	ADP
ejop-556	58	23	one	one	NUM
ejop-556	58	24	brand	brand	NOUN
ejop-556	58	25	vs.	vs.	ADP
ejop-556	58	26	another	another	PRON
ejop-556	58	27	.	.	PUNCT
ejop-556	59	1	this	this	PRON
ejop-556	59	2	is	be	AUX
ejop-556	59	3	the	the	DET
ejop-556	59	4	context	context	NOUN
ejop-556	59	5	that	that	PRON
ejop-556	59	6	requires	require	VERB
ejop-556	59	7	what	what	PRON
ejop-556	59	8	we	we	PRON
ejop-556	59	9	call	call	VERB
ejop-556	59	10	“	"	PUNCT
ejop-556	59	11	creativity	creativity	NOUN
ejop-556	59	12	marketing	marketing	NOUN
ejop-556	59	13	”	"	PUNCT
ejop-556	59	14	–	–	PUNCT
ejop-556	59	15	starting	start	VERB
ejop-556	59	16	with	with	ADP
ejop-556	59	17	a	a	DET
ejop-556	59	18	thorough	thorough	ADJ
ejop-556	59	19	understanding	understanding	NOUN
ejop-556	59	20	of	of	ADP
ejop-556	59	21	consumers	consumer	NOUN
ejop-556	59	22	,	,	PUNCT
ejop-556	59	23	allowing	allow	VERB
ejop-556	59	24	consumers	consumer	NOUN
ejop-556	59	25	(	(	PUNCT
ejop-556	59	26	and	and	CCONJ
ejop-556	59	27	all	all	DET
ejop-556	59	28	other	other	ADJ
ejop-556	59	29	stakeholders	stakeholder	NOUN
ejop-556	59	30	)	)	PUNCT
ejop-556	59	31	to	to	PART
ejop-556	59	32	deploy	deploy	VERB
ejop-556	59	33	their	their	PRON
ejop-556	59	34	own	own	ADJ
ejop-556	59	35	creativity	creativity	NOUN
ejop-556	59	36	at	at	ADP
ejop-556	59	37	every	every	DET
ejop-556	59	38	possible	possible	ADJ
ejop-556	59	39	touch	touch	NOUN
ejop-556	59	40	point	point	NOUN
ejop-556	59	41	.	.	PUNCT
ejop-556	60	1	consumption	consumption	NOUN
ejop-556	60	2	is	be	AUX
ejop-556	60	3	packed	pack	VERB
ejop-556	60	4	with	with	ADP
ejop-556	60	5	creativity	creativity	NOUN
ejop-556	60	6	through	through	ADP
ejop-556	60	7	and	and	CCONJ
ejop-556	60	8	through	through	ADV
ejop-556	60	9	:	:	PUNCT
ejop-556	60	10	consumers	consumer	NOUN
ejop-556	60	11	take	take	VERB
ejop-556	60	12	a	a	DET
ejop-556	60	13	product	product	NOUN
ejop-556	60	14	or	or	CCONJ
ejop-556	60	15	service	service	NOUN
ejop-556	60	16	and	and	CCONJ
ejop-556	60	17	make	make	VERB
ejop-556	60	18	it	it	PRON
ejop-556	60	19	their	their	PRON
ejop-556	60	20	own	own	ADJ
ejop-556	60	21	.	.	PUNCT
ejop-556	61	1	the	the	DET
ejop-556	61	2	same	same	ADJ
ejop-556	61	3	is	be	AUX
ejop-556	61	4	true	true	ADJ
ejop-556	61	5	for	for	ADP
ejop-556	61	6	other	other	ADJ
ejop-556	61	7	relationships	relationship	NOUN
ejop-556	61	8	between	between	ADP
ejop-556	61	9	brands	brand	NOUN
ejop-556	61	10	and	and	CCONJ
ejop-556	61	11	their	their	PRON
ejop-556	61	12	stakeholders	stakeholder	NOUN
ejop-556	61	13	(	(	PUNCT
ejop-556	61	14	employees	employee	NOUN
ejop-556	61	15	–	–	PUNCT
ejop-556	61	16	particularly	particularly	ADV
ejop-556	61	17	in	in	ADP
ejop-556	61	18	service	service	NOUN
ejop-556	61	19	industries	industry	NOUN
ejop-556	61	20	,	,	PUNCT
ejop-556	61	21	suppliers	supplier	NOUN
ejop-556	61	22	,	,	PUNCT
ejop-556	61	23	distributors	distributor	NOUN
ejop-556	61	24	etc	etc	X
ejop-556	61	25	.	.	PUNCT
ejop-556	61	26	)	)	PUNCT
ejop-556	61	27	.	.	PUNCT
ejop-556	62	1	so	so	ADV
ejop-556	62	2	creativity	creativity	NOUN
ejop-556	62	3	marketing	marketing	NOUN
ejop-556	62	4	is	be	AUX
ejop-556	62	5	about	about	ADP
ejop-556	62	6	focusing	focus	VERB
ejop-556	62	7	on	on	ADP
ejop-556	62	8	these	these	DET
ejop-556	62	9	relationships	relationship	NOUN
ejop-556	62	10	and	and	CCONJ
ejop-556	62	11	the	the	DET
ejop-556	62	12	creative	creative	ADJ
ejop-556	62	13	opportunities	opportunity	NOUN
ejop-556	62	14	to	to	PART
ejop-556	62	15	create	create	VERB
ejop-556	62	16	value	value	NOUN
ejop-556	62	17	for	for	ADP
ejop-556	62	18	all	all	PRON
ejop-556	62	19	involved	involve	VERB
ejop-556	62	20	.	.	PUNCT
ejop-556	63	1	at	at	ADP
ejop-556	63	2	the	the	DET
ejop-556	63	3	same	same	ADJ
ejop-556	63	4	time	time	NOUN
ejop-556	63	5	,	,	PUNCT
ejop-556	63	6	we	we	PRON
ejop-556	63	7	also	also	ADV
ejop-556	63	8	advocate	advocate	VERB
ejop-556	63	9	a	a	DET
ejop-556	63	10	stronger	strong	ADJ
ejop-556	63	11	balance	balance	NOUN
ejop-556	63	12	between	between	ADP
ejop-556	63	13	the	the	DET
ejop-556	63	14	creative	creative	ADJ
ejop-556	63	15	and	and	CCONJ
ejop-556	63	16	analytical	analytical	ADJ
ejop-556	63	17	sides	side	NOUN
ejop-556	63	18	of	of	ADP
ejop-556	63	19	marketing	marketing	NOUN
ejop-556	63	20	.	.	PUNCT
ejop-556	64	1	the	the	DET
ejop-556	64	2	digital	digital	ADJ
ejop-556	64	3	context	context	NOUN
ejop-556	64	4	has	have	AUX
ejop-556	64	5	enabled	enable	VERB
ejop-556	64	6	the	the	DET
ejop-556	64	7	capture	capture	NOUN
ejop-556	64	8	and	and	CCONJ
ejop-556	64	9	storage	storage	NOUN
ejop-556	64	10	of	of	ADP
ejop-556	64	11	unprecedented	unprecedented	ADJ
ejop-556	64	12	amounts	amount	NOUN
ejop-556	64	13	of	of	ADP
ejop-556	64	14	valuable	valuable	ADJ
ejop-556	64	15	data	datum	NOUN
ejop-556	64	16	(	(	PUNCT
ejop-556	64	17	“	"	PUNCT
ejop-556	64	18	big	big	ADJ
ejop-556	64	19	data	datum	NOUN
ejop-556	64	20	”	"	PUNCT
ejop-556	64	21	)	)	PUNCT
ejop-556	64	22	,	,	PUNCT
ejop-556	64	23	which	which	PRON
ejop-556	64	24	can	can	AUX
ejop-556	64	25	and	and	CCONJ
ejop-556	64	26	should	should	AUX
ejop-556	64	27	be	be	AUX
ejop-556	64	28	analyzed	analyze	VERB
ejop-556	64	29	for	for	ADP
ejop-556	64	30	greater	great	ADJ
ejop-556	64	31	insights	insight	NOUN
ejop-556	64	32	and	and	CCONJ
ejop-556	64	33	more	more	ADV
ejop-556	64	34	efficient	efficient	ADJ
ejop-556	64	35	management	management	NOUN
ejop-556	64	36	.	.	PUNCT
ejop-556	65	1	these	these	DET
ejop-556	65	2	analytical	analytical	ADJ
ejop-556	65	3	processes	process	NOUN
ejop-556	65	4	too	too	ADV
ejop-556	65	5	present	present	ADJ
ejop-556	65	6	excellent	excellent	ADJ
ejop-556	65	7	opportunities	opportunity	NOUN
ejop-556	65	8	for	for	ADP
ejop-556	65	9	creative	creative	ADJ
ejop-556	65	10	thinking	thinking	NOUN
ejop-556	65	11	.	.	PUNCT
ejop-556	66	1	themost	themost	ADJ
ejop-556	66	2	sophisticated	sophisticated	ADJ
ejop-556	66	3	algorithms	algorithm	NOUN
ejop-556	66	4	can	can	AUX
ejop-556	66	5	not	not	PART
ejop-556	66	6	begin	begin	VERB
ejop-556	66	7	to	to	PART
ejop-556	66	8	compete	compete	VERB
ejop-556	66	9	with	with	ADP
ejop-556	66	10	human	human	ADJ
ejop-556	66	11	creativity	creativity	NOUN
ejop-556	66	12	in	in	ADP
ejop-556	66	13	asking	ask	VERB
ejop-556	66	14	incisive	incisive	ADJ
ejop-556	66	15	questions	question	NOUN
ejop-556	66	16	,	,	PUNCT
ejop-556	66	17	drawing	draw	VERB
ejop-556	66	18	insights	insight	NOUN
ejop-556	66	19	from	from	ADP
ejop-556	66	20	statistical	statistical	ADJ
ejop-556	66	21	patterns	pattern	NOUN
ejop-556	66	22	and	and	CCONJ
ejop-556	66	23	telling	tell	VERB
ejop-556	66	24	compelling	compelling	ADJ
ejop-556	66	25	stories	story	NOUN
ejop-556	66	26	from	from	ADP
ejop-556	66	27	these	these	DET
ejop-556	66	28	data	datum	NOUN
ejop-556	66	29	.	.	PUNCT
ejop-556	67	1	we	we	PRON
ejop-556	67	2	are	be	AUX
ejop-556	67	3	so	so	ADV
ejop-556	67	4	convinced	convinced	ADJ
ejop-556	67	5	of	of	ADP
ejop-556	67	6	the	the	DET
ejop-556	67	7	importance	importance	NOUN
ejop-556	67	8	of	of	ADP
ejop-556	67	9	these	these	DET
ejop-556	67	10	overlaps	overlap	NOUN
ejop-556	67	11	that	that	PRON
ejop-556	67	12	we	we	PRON
ejop-556	67	13	are	be	AUX
ejop-556	67	14	actually	actually	ADV
ejop-556	67	15	“	"	PUNCT
ejop-556	67	16	branding	branding	NOUN
ejop-556	67	17	”	"	PUNCT
ejop-556	67	18	this	this	PRON
ejop-556	67	19	a	a	DET
ejop-556	67	20	new	new	ADJ
ejop-556	67	21	perspective	perspective	NOUN
ejop-556	67	22	on	on	ADP
ejop-556	67	23	marketing	marketing	NOUN
ejop-556	67	24	,	,	PUNCT
ejop-556	67	25	“	"	PUNCT
ejop-556	67	26	creativity	creativity	NOUN
ejop-556	67	27	marketing	marketing	NOUN
ejop-556	67	28	”	"	PUNCT
ejop-556	67	29	,	,	PUNCT
ejop-556	67	30	and	and	CCONJ
ejop-556	67	31	teaching	teach	VERB
ejop-556	67	32	it	it	PRON
ejop-556	67	33	successfully	successfully	ADV
ejop-556	67	34	to	to	ADP
ejop-556	67	35	students	student	NOUN
ejop-556	67	36	from	from	ADP
ejop-556	67	37	around	around	ADP
ejop-556	67	38	the	the	DET
ejop-556	67	39	world	world	NOUN
ejop-556	67	40	.	.	PUNCT
ejop-556	68	1	vlad	vlad	VERB
ejop-556	68	2	glăveanu	glăveanu	PROPN
ejop-556	68	3	:	:	PUNCT
ejop-556	68	4	what	what	DET
ejop-556	68	5	kinds	kind	NOUN
ejop-556	68	6	of	of	ADP
ejop-556	68	7	skills	skill	NOUN
ejop-556	68	8	are	be	AUX
ejop-556	68	9	developed	develop	VERB
ejop-556	68	10	within	within	ADP
ejop-556	68	11	this	this	DET
ejop-556	68	12	programme	programme	NOUN
ejop-556	68	13	and	and	CCONJ
ejop-556	68	14	what	what	DET
ejop-556	68	15	type	type	NOUN
ejop-556	68	16	of	of	ADP
ejop-556	68	17	jobs	job	NOUN
ejop-556	68	18	do	do	AUX
ejop-556	68	19	graduates	graduate	NOUN
ejop-556	68	20	usually	usually	ADV
ejop-556	68	21	aim	aim	VERB
ejop-556	68	22	for	for	ADP
ejop-556	68	23	after	after	ADP
ejop-556	68	24	completing	complete	VERB
ejop-556	68	25	their	their	PRON
ejop-556	68	26	studies	study	NOUN
ejop-556	68	27	?	?	PUNCT
ejop-556	69	1	marie	marie	PROPN
ejop-556	69	2	taillard	taillard	PROPN
ejop-556	69	3	:	:	PUNCT
ejop-556	69	4	the	the	DET
ejop-556	69	5	program	program	NOUN
ejop-556	69	6	is	be	AUX
ejop-556	69	7	based	base	VERB
ejop-556	69	8	on	on	ADP
ejop-556	69	9	three	three	NUM
ejop-556	69	10	pillars	pillar	NOUN
ejop-556	69	11	,	,	PUNCT
ejop-556	69	12	creativity	creativity	NOUN
ejop-556	69	13	,	,	PUNCT
ejop-556	69	14	marketing	marketing	NOUN
ejop-556	69	15	and	and	CCONJ
ejop-556	69	16	management	management	NOUN
ejop-556	69	17	skills	skill	NOUN
ejop-556	69	18	.	.	PUNCT
ejop-556	70	1	we	we	PRON
ejop-556	70	2	want	want	VERB
ejop-556	70	3	to	to	PART
ejop-556	70	4	make	make	VERB
ejop-556	70	5	sure	sure	ADJ
ejop-556	70	6	that	that	SCONJ
ejop-556	70	7	our	our	PRON
ejop-556	70	8	graduates	graduate	NOUN
ejop-556	70	9	hone	hone	VERB
ejop-556	70	10	their	their	PRON
ejop-556	70	11	creative	creative	ADJ
ejop-556	70	12	skills	skill	NOUN
ejop-556	70	13	so	so	SCONJ
ejop-556	70	14	as	as	SCONJ
ejop-556	70	15	to	to	PART
ejop-556	70	16	apply	apply	VERB
ejop-556	70	17	them	they	PRON
ejop-556	70	18	to	to	ADP
ejop-556	70	19	a	a	DET
ejop-556	70	20	better	well	ADJ
ejop-556	70	21	understanding	understanding	NOUN
ejop-556	70	22	of	of	ADP
ejop-556	70	23	consumers	consumer	NOUN
ejop-556	70	24	,	,	PUNCT
ejop-556	70	25	of	of	ADP
ejop-556	70	26	markets	market	NOUN
ejop-556	70	27	,	,	PUNCT
ejop-556	70	28	of	of	ADP
ejop-556	70	29	value	value	NOUN
ejop-556	70	30	creation	creation	NOUN
ejop-556	70	31	processes	process	NOUN
ejop-556	70	32	and	and	CCONJ
ejop-556	70	33	opportunities	opportunity	NOUN
ejop-556	70	34	,	,	PUNCT
ejop-556	70	35	and	and	CCONJ
ejop-556	70	36	of	of	ADP
ejop-556	70	37	their	their	PRON
ejop-556	70	38	role	role	NOUN
ejop-556	70	39	within	within	ADP
ejop-556	70	40	organizations	organization	NOUN
ejop-556	70	41	.	.	PUNCT
ejop-556	71	1	that	that	PRON
ejop-556	71	2	and	and	CCONJ
ejop-556	71	3	a	a	DET
ejop-556	71	4	good	good	ADJ
ejop-556	71	5	dose	dose	NOUN
ejop-556	71	6	of	of	ADP
ejop-556	71	7	analytical	analytical	ADJ
ejop-556	71	8	skills	skill	NOUN
ejop-556	71	9	.	.	PUNCT
ejop-556	72	1	beyond	beyond	ADP
ejop-556	72	2	skills	skill	NOUN
ejop-556	72	3	,	,	PUNCT
ejop-556	72	4	we	we	PRON
ejop-556	72	5	also	also	ADV
ejop-556	72	6	help	help	VERB
ejop-556	72	7	students	student	NOUN
ejop-556	72	8	develop	develop	VERB
ejop-556	72	9	a	a	DET
ejop-556	72	10	managerial	managerial	ADJ
ejop-556	72	11	mindset	mindset	NOUN
ejop-556	72	12	–	–	PUNCT
ejop-556	72	13	creativity	creativity	NOUN
ejop-556	72	14	has	have	VERB
ejop-556	72	15	a	a	DET
ejop-556	72	16	role	role	NOUN
ejop-556	72	17	to	to	PART
ejop-556	72	18	play	play	VERB
ejop-556	72	19	there	there	ADV
ejop-556	72	20	too	too	ADV
ejop-556	72	21	.	.	PUNCT
ejop-556	73	1	vlad	vlad	VERB
ejop-556	73	2	glăveanu	glăveanu	ADJ
ejop-556	73	3	:	:	PUNCT
ejop-556	73	4	you	you	PRON
ejop-556	73	5	are	be	AUX
ejop-556	73	6	also	also	ADV
ejop-556	73	7	directing	direct	VERB
ejop-556	73	8	the	the	DET
ejop-556	73	9	newly	newly	ADV
ejop-556	73	10	formed	form	VERB
ejop-556	73	11	creativity	creativity	NOUN
ejop-556	73	12	marketing	marketing	NOUN
ejop-556	73	13	centre	centre	NOUN
ejop-556	73	14	(	(	PUNCT
ejop-556	73	15	cmc	cmc	PROPN
ejop-556	73	16	)	)	PUNCT
ejop-556	73	17	at	at	ADP
ejop-556	73	18	the	the	DET
ejop-556	73	19	london	london	PROPN
ejop-556	73	20	campus	campus	NOUN
ejop-556	73	21	of	of	ADP
ejop-556	73	22	escp	escp	PROPN
ejop-556	73	23	europe	europe	PROPN
ejop-556	73	24	.	.	PUNCT
ejop-556	74	1	what	what	PRON
ejop-556	74	2	kinds	kind	NOUN
ejop-556	74	3	of	of	ADP
ejop-556	74	4	research	research	NOUN
ejop-556	74	5	projects	project	NOUN
ejop-556	74	6	are	be	AUX
ejop-556	74	7	specific	specific	ADJ
ejop-556	74	8	to	to	ADP
ejop-556	74	9	this	this	DET
ejop-556	74	10	centre	centre	NOUN
ejop-556	74	11	?	?	PUNCT
ejop-556	75	1	marie	marie	PROPN
ejop-556	75	2	taillard	taillard	PROPN
ejop-556	75	3	:	:	PUNCT
ejop-556	75	4	you	you	PRON
ejop-556	75	5	are	be	AUX
ejop-556	75	6	right	right	ADJ
ejop-556	75	7	,	,	PUNCT
ejop-556	75	8	we	we	PRON
ejop-556	75	9	are	be	AUX
ejop-556	75	10	at	at	ADP
ejop-556	75	11	the	the	DET
ejop-556	75	12	very	very	ADJ
ejop-556	75	13	beginning	beginning	NOUN
ejop-556	75	14	of	of	ADP
ejop-556	75	15	the	the	DET
ejop-556	75	16	life	life	NOUN
ejop-556	75	17	of	of	ADP
ejop-556	75	18	the	the	DET
ejop-556	75	19	centre	centre	NOUN
ejop-556	75	20	,	,	PUNCT
ejop-556	75	21	and	and	CCONJ
ejop-556	75	22	are	be	AUX
ejop-556	75	23	developing	develop	VERB
ejop-556	75	24	a	a	DET
ejop-556	75	25	number	number	NOUN
ejop-556	75	26	of	of	ADP
ejop-556	75	27	projects	project	NOUN
ejop-556	75	28	–	–	PUNCT
ejop-556	75	29	we	we	PRON
ejop-556	75	30	have	have	VERB
ejop-556	75	31	one	one	NUM
ejop-556	75	32	going	go	VERB
ejop-556	75	33	on	on	ADP
ejop-556	75	34	around	around	ADP
ejop-556	75	35	creativity	creativity	NOUN
ejop-556	75	36	and	and	CCONJ
ejop-556	75	37	value	value	NOUN
ejop-556	75	38	creation	creation	NOUN
ejop-556	75	39	,	,	PUNCT
ejop-556	75	40	another	another	PRON
ejop-556	75	41	focused	focus	VERB
ejop-556	75	42	on	on	ADP
ejop-556	75	43	consumer	consumer	NOUN
ejop-556	75	44	creativity	creativity	NOUN
ejop-556	75	45	–	–	PUNCT
ejop-556	75	46	working	work	VERB
ejop-556	75	47	with	with	ADP
ejop-556	75	48	data	datum	NOUN
ejop-556	75	49	from	from	ADP
ejop-556	75	50	consumer	consumer	NOUN
ejop-556	75	51	forums	forum	NOUN
ejop-556	75	52	,	,	PUNCT
ejop-556	75	53	one	one	NUM
ejop-556	75	54	around	around	ADP
ejop-556	75	55	big	big	ADJ
ejop-556	75	56	data	datum	NOUN
ejop-556	75	57	and	and	CCONJ
ejop-556	75	58	creativity	creativity	NOUN
ejop-556	75	59	and	and	CCONJ
ejop-556	75	60	another	another	DET
ejop-556	75	61	new	new	ADJ
ejop-556	75	62	one	one	NOUN
ejop-556	75	63	in	in	ADP
ejop-556	75	64	partnership	partnership	NOUN
ejop-556	75	65	with	with	ADP
ejop-556	75	66	a	a	DET
ejop-556	75	67	large	large	ADJ
ejop-556	75	68	multinational	multinational	ADJ
ejop-556	75	69	company	company	NOUN
ejop-556	75	70	on	on	ADP
ejop-556	75	71	creativity	creativity	NOUN
ejop-556	75	72	in	in	ADP
ejop-556	75	73	the	the	DET
ejop-556	75	74	“	"	PUNCT
ejop-556	75	75	brand	brand	NOUN
ejop-556	75	76	ecosystem	ecosystem	NOUN
ejop-556	75	77	”	"	PUNCT
ejop-556	75	78	.	.	PUNCT
ejop-556	76	1	a	a	DET
ejop-556	76	2	number	number	NOUN
ejop-556	76	3	of	of	ADP
ejop-556	76	4	researchers	researcher	NOUN
ejop-556	76	5	in	in	ADP
ejop-556	76	6	marketing	marketing	NOUN
ejop-556	76	7	,	,	PUNCT
ejop-556	76	8	consumer	consumer	NOUN
ejop-556	76	9	behaviour	behaviour	NOUN
ejop-556	76	10	,	,	PUNCT
ejop-556	76	11	organizational	organizational	ADJ
ejop-556	76	12	behaviour	behaviour	NOUN
ejop-556	76	13	,	,	PUNCT
ejop-556	76	14	psychology	psychology	NOUN
ejop-556	76	15	and	and	CCONJ
ejop-556	76	16	anthropology	anthropology	NOUN
ejop-556	76	17	have	have	AUX
ejop-556	76	18	agreed	agree	VERB
ejop-556	76	19	to	to	PART
ejop-556	76	20	work	work	VERB
ejop-556	76	21	with	with	ADP
ejop-556	76	22	us	we	PRON
ejop-556	77	1	and	and	CCONJ
ejop-556	77	2	so	so	ADV
ejop-556	77	3	we	we	PRON
ejop-556	77	4	are	be	AUX
ejop-556	77	5	starting	start	VERB
ejop-556	77	6	to	to	PART
ejop-556	77	7	formulate	formulate	VERB
ejop-556	77	8	more	more	ADJ
ejop-556	77	9	projects	project	NOUN
ejop-556	77	10	to	to	PART
ejop-556	77	11	bring	bring	VERB
ejop-556	77	12	these	these	DET
ejop-556	77	13	disciplines	discipline	NOUN
ejop-556	77	14	to	to	PART
ejop-556	77	15	bear	bear	VERB
ejop-556	77	16	on	on	ADP
ejop-556	77	17	our	our	PRON
ejop-556	77	18	research	research	NOUN
ejop-556	77	19	.	.	PUNCT
ejop-556	78	1	vlad	vlad	VERB
ejop-556	78	2	glăveanu	glăveanu	PROPN
ejop-556	78	3	:	:	PUNCT
ejop-556	78	4	how	how	SCONJ
ejop-556	78	5	is	be	AUX
ejop-556	78	6	creativity	creativity	NOUN
ejop-556	78	7	conceptualised	conceptualise	VERB
ejop-556	78	8	by	by	ADP
ejop-556	78	9	members	member	NOUN
ejop-556	78	10	of	of	ADP
ejop-556	78	11	the	the	DET
ejop-556	78	12	cmc	cmc	NOUN
ejop-556	78	13	and	and	CCONJ
ejop-556	78	14	what	what	PRON
ejop-556	78	15	are	be	AUX
ejop-556	78	16	the	the	DET
ejop-556	78	17	implications	implication	NOUN
ejop-556	78	18	of	of	ADP
ejop-556	78	19	this	this	DET
ejop-556	78	20	“	"	PUNCT
ejop-556	78	21	definition	definition	NOUN
ejop-556	78	22	”	"	PUNCT
ejop-556	78	23	for	for	ADP
ejop-556	78	24	our	our	PRON
ejop-556	78	25	understanding	understanding	NOUN
ejop-556	78	26	of	of	ADP
ejop-556	78	27	marketing	marketing	NOUN
ejop-556	78	28	and	and	CCONJ
ejop-556	78	29	consumer	consumer	NOUN
ejop-556	78	30	behaviour	behaviour	NOUN
ejop-556	78	31	in	in	ADP
ejop-556	78	32	particular	particular	ADJ
ejop-556	78	33	?	?	PUNCT
ejop-556	79	1	marie	marie	PROPN
ejop-556	79	2	taillard	taillard	PROPN
ejop-556	79	3	:	:	PUNCT
ejop-556	80	1	i	i	PRON
ejop-556	80	2	think	think	VERB
ejop-556	80	3	that	that	SCONJ
ejop-556	80	4	our	our	PRON
ejop-556	80	5	roots	root	NOUN
ejop-556	80	6	in	in	ADP
ejop-556	80	7	the	the	DET
ejop-556	80	8	social	social	ADJ
ejop-556	80	9	sciences	science	NOUN
ejop-556	80	10	naturally	naturally	ADV
ejop-556	80	11	make	make	VERB
ejop-556	80	12	us	we	PRON
ejop-556	80	13	inclined	inclined	ADJ
ejop-556	80	14	to	to	PART
ejop-556	80	15	think	think	VERB
ejop-556	80	16	of	of	ADP
ejop-556	80	17	creativity	creativity	NOUN
ejop-556	80	18	as	as	ADP
ejop-556	80	19	a	a	DET
ejop-556	80	20	social	social	ADJ
ejop-556	80	21	or	or	CCONJ
ejop-556	80	22	cultural	cultural	ADJ
ejop-556	80	23	phenomenon	phenomenon	NOUN
ejop-556	80	24	.	.	PUNCT
ejop-556	81	1	in	in	ADP
ejop-556	81	2	your	your	PRON
ejop-556	81	3	own	own	ADJ
ejop-556	81	4	recent	recent	ADJ
ejop-556	81	5	papers	paper	NOUN
ejop-556	81	6	,	,	PUNCT
ejop-556	81	7	for	for	ADP
ejop-556	81	8	instance	instance	NOUN
ejop-556	81	9	,	,	PUNCT
ejop-556	81	10	you	you	PRON
ejop-556	81	11	develop	develop	VERB
ejop-556	81	12	a	a	DET
ejop-556	81	13	very	very	ADV
ejop-556	81	14	interesting	interesting	ADJ
ejop-556	81	15	socio	socio	NOUN
ejop-556	81	16	-	-	PUNCT
ejop-556	81	17	cultural	cultural	ADJ
ejop-556	81	18	perspective	perspective	NOUN
ejop-556	81	19	on	on	ADP
ejop-556	81	20	creativity	creativity	NOUN
ejop-556	81	21	in	in	ADP
ejop-556	81	22	which	which	PRON
ejop-556	81	23	audiences	audience	NOUN
ejop-556	81	24	and	and	CCONJ
ejop-556	81	25	affordances	affordance	NOUN
ejop-556	81	26	are	be	AUX
ejop-556	81	27	part	part	NOUN
ejop-556	81	28	of	of	ADP
ejop-556	81	29	the	the	DET
ejop-556	81	30	process	process	NOUN
ejop-556	81	31	of	of	ADP
ejop-556	81	32	actors	actor	NOUN
ejop-556	81	33	performing	perform	VERB
ejop-556	81	34	creative	creative	ADJ
ejop-556	81	35	acts	act	NOUN
ejop-556	81	36	resulting	result	VERB
ejop-556	81	37	in	in	ADP
ejop-556	81	38	creative	creative	ADJ
ejop-556	81	39	artefacts	artefact	NOUN
ejop-556	81	40	.	.	PUNCT
ejop-556	82	1	this	this	DET
ejop-556	82	2	type	type	NOUN
ejop-556	82	3	of	of	ADP
ejop-556	82	4	characterization	characterization	NOUN
ejop-556	82	5	is	be	AUX
ejop-556	82	6	particularly	particularly	ADV
ejop-556	82	7	in	in	ADP
ejop-556	82	8	line	line	NOUN
ejop-556	82	9	with	with	ADP
ejop-556	82	10	our	our	PRON
ejop-556	82	11	perspectives	perspective	NOUN
ejop-556	82	12	on	on	ADP
ejop-556	82	13	europe	europe	PROPN
ejop-556	82	14	's	's	PART
ejop-556	82	15	journal	journal	NOUN
ejop-556	82	16	of	of	ADP
ejop-556	82	17	psychology	psychology	NOUN
ejop-556	82	18	2012	2012	NUM
ejop-556	82	19	,	,	PUNCT
ejop-556	82	20	vol	vol	NOUN
ejop-556	82	21	.	.	PUNCT
ejop-556	82	22	8(4	8(4	NUM
ejop-556	82	23	)	)	PUNCT
ejop-556	82	24	,	,	PUNCT
ejop-556	82	25	519–522	519–522	NUM
ejop-556	82	26	doi:10.5964	doi:10.5964	NOUN
ejop-556	82	27	/	/	SYM
ejop-556	82	28	ejop.v8i4.556	ejop.v8i4.556	PROPN
ejop-556	82	29	taillard	taillard	PROPN
ejop-556	82	30	&	&	CCONJ
ejop-556	82	31	glăveanu	glăveanu	VERB
ejop-556	82	32	521	521	NUM
ejop-556	82	33	http://www.psychopen.eu/	http://www.psychopen.eu/	VERB
ejop-556	82	34	creativity	creativity	NOUN
ejop-556	82	35	and	and	CCONJ
ejop-556	82	36	consumption	consumption	NOUN
ejop-556	82	37	–	–	PUNCT
ejop-556	82	38	consumption	consumption	NOUN
ejop-556	82	39	is	be	AUX
ejop-556	82	40	a	a	DET
ejop-556	82	41	personal	personal	ADJ
ejop-556	82	42	experience	experience	NOUN
ejop-556	82	43	,	,	PUNCT
ejop-556	82	44	but	but	CCONJ
ejop-556	82	45	one	one	NOUN
ejop-556	82	46	that	that	PRON
ejop-556	82	47	is	be	AUX
ejop-556	82	48	also	also	ADV
ejop-556	82	49	deeply	deeply	ADV
ejop-556	82	50	social	social	ADJ
ejop-556	82	51	and	and	CCONJ
ejop-556	82	52	cultural	cultural	ADJ
ejop-556	82	53	at	at	ADP
ejop-556	82	54	the	the	DET
ejop-556	82	55	core	core	NOUN
ejop-556	82	56	.	.	PUNCT
ejop-556	83	1	vlad	vlad	VERB
ejop-556	83	2	glăveanu	glăveanu	PROPN
ejop-556	83	3	:	:	PUNCT
ejop-556	83	4	conversely	conversely	ADV
ejop-556	83	5	,	,	PUNCT
ejop-556	83	6	what	what	PRON
ejop-556	83	7	can	can	AUX
ejop-556	83	8	studies	study	NOUN
ejop-556	83	9	of	of	ADP
ejop-556	83	10	consumer	consumer	NOUN
ejop-556	83	11	behaviour	behaviour	NOUN
ejop-556	83	12	tell	tell	VERB
ejop-556	83	13	us	we	PRON
ejop-556	83	14	about	about	ADP
ejop-556	83	15	creativity	creativity	NOUN
ejop-556	83	16	as	as	ADP
ejop-556	83	17	a	a	DET
ejop-556	83	18	phenomenon	phenomenon	NOUN
ejop-556	83	19	and	and	CCONJ
ejop-556	83	20	its	its	PRON
ejop-556	83	21	current	current	ADJ
ejop-556	83	22	forms	form	NOUN
ejop-556	83	23	of	of	ADP
ejop-556	83	24	expression	expression	NOUN
ejop-556	83	25	?	?	PUNCT
ejop-556	84	1	marie	marie	PROPN
ejop-556	84	2	taillard	taillard	PROPN
ejop-556	84	3	:	:	PUNCT
ejop-556	84	4	this	this	PRON
ejop-556	84	5	is	be	AUX
ejop-556	84	6	one	one	NUM
ejop-556	84	7	aspect	aspect	NOUN
ejop-556	84	8	we	we	PRON
ejop-556	84	9	have	have	VERB
ejop-556	84	10	yet	yet	ADV
ejop-556	84	11	to	to	PART
ejop-556	84	12	explore	explore	VERB
ejop-556	84	13	,	,	PUNCT
ejop-556	84	14	but	but	CCONJ
ejop-556	84	15	i	i	PRON
ejop-556	84	16	would	would	AUX
ejop-556	84	17	think	think	VERB
ejop-556	84	18	that	that	SCONJ
ejop-556	84	19	looking	look	VERB
ejop-556	84	20	at	at	ADP
ejop-556	84	21	creativity	creativity	NOUN
ejop-556	84	22	in	in	ADP
ejop-556	84	23	the	the	DET
ejop-556	84	24	context	context	NOUN
ejop-556	84	25	of	of	ADP
ejop-556	84	26	consumption	consumption	NOUN
ejop-556	84	27	should	should	AUX
ejop-556	84	28	give	give	VERB
ejop-556	84	29	us	we	PRON
ejop-556	84	30	access	access	NOUN
ejop-556	84	31	to	to	ADP
ejop-556	84	32	a	a	DET
ejop-556	84	33	whole	whole	ADJ
ejop-556	84	34	new	new	ADJ
ejop-556	84	35	range	range	NOUN
ejop-556	84	36	of	of	ADP
ejop-556	84	37	data	datum	NOUN
ejop-556	84	38	from	from	ADP
ejop-556	84	39	which	which	PRON
ejop-556	84	40	to	to	PART
ejop-556	84	41	gain	gain	VERB
ejop-556	84	42	better	well	ADJ
ejop-556	84	43	insights	insight	NOUN
ejop-556	84	44	into	into	ADP
ejop-556	84	45	creativity	creativity	NOUN
ejop-556	84	46	.	.	PUNCT
ejop-556	85	1	in	in	ADP
ejop-556	85	2	particular	particular	ADJ
ejop-556	85	3	i	i	PRON
ejop-556	85	4	see	see	VERB
ejop-556	85	5	opportunities	opportunity	NOUN
ejop-556	85	6	to	to	PART
ejop-556	85	7	tap	tap	VERB
ejop-556	85	8	into	into	ADP
ejop-556	85	9	a	a	DET
ejop-556	85	10	veritable	veritable	ADJ
ejop-556	85	11	treasure	treasure	NOUN
ejop-556	85	12	trove	trove	NOUN
ejop-556	85	13	of	of	ADP
ejop-556	85	14	examples	example	NOUN
ejop-556	85	15	of	of	ADP
ejop-556	85	16	creativity	creativity	NOUN
ejop-556	85	17	at	at	ADP
ejop-556	85	18	work	work	NOUN
ejop-556	85	19	,	,	PUNCT
ejop-556	85	20	for	for	ADP
ejop-556	85	21	instance	instance	NOUN
ejop-556	85	22	among	among	ADP
ejop-556	85	23	consumers	consumer	NOUN
ejop-556	85	24	participating	participate	VERB
ejop-556	85	25	in	in	ADP
ejop-556	85	26	online	online	ADJ
ejop-556	85	27	conversations	conversation	NOUN
ejop-556	85	28	as	as	ADP
ejop-556	85	29	part	part	NOUN
ejop-556	85	30	of	of	ADP
ejop-556	85	31	their	their	PRON
ejop-556	85	32	consumption	consumption	NOUN
ejop-556	85	33	experiences	experience	NOUN
ejop-556	85	34	.	.	PUNCT
ejop-556	86	1	vlad	vlad	VERB
ejop-556	86	2	glăveanu	glăveanu	PROPN
ejop-556	86	3	:	:	PUNCT
ejop-556	86	4	what	what	PRON
ejop-556	86	5	do	do	AUX
ejop-556	86	6	you	you	PRON
ejop-556	86	7	think	think	VERB
ejop-556	86	8	are	be	AUX
ejop-556	86	9	the	the	DET
ejop-556	86	10	greatest	great	ADJ
ejop-556	86	11	challenges	challenge	NOUN
ejop-556	86	12	faced	face	VERB
ejop-556	86	13	today	today	NOUN
ejop-556	86	14	by	by	ADP
ejop-556	86	15	people	people	NOUN
ejop-556	86	16	working	work	VERB
ejop-556	86	17	in	in	ADP
ejop-556	86	18	the	the	DET
ejop-556	86	19	area	area	NOUN
ejop-556	86	20	of	of	ADP
ejop-556	86	21	creativity	creativity	NOUN
ejop-556	86	22	and	and	CCONJ
ejop-556	86	23	marketing	marketing	NOUN
ejop-556	86	24	and	and	CCONJ
ejop-556	86	25	how	how	SCONJ
ejop-556	86	26	can	can	AUX
ejop-556	86	27	they	they	PRON
ejop-556	86	28	be	be	AUX
ejop-556	86	29	addressed	address	VERB
ejop-556	86	30	by	by	ADP
ejop-556	86	31	practitioners	practitioner	NOUN
ejop-556	86	32	?	?	PUNCT
ejop-556	87	1	marie	marie	PROPN
ejop-556	87	2	taillard	taillard	PROPN
ejop-556	87	3	:	:	PUNCT
ejop-556	87	4	to	to	PART
ejop-556	87	5	tell	tell	VERB
ejop-556	87	6	you	you	PRON
ejop-556	87	7	the	the	DET
ejop-556	87	8	truth	truth	NOUN
ejop-556	87	9	,	,	PUNCT
ejop-556	87	10	i	i	PRON
ejop-556	87	11	think	think	VERB
ejop-556	87	12	we	we	PRON
ejop-556	87	13	are	be	AUX
ejop-556	87	14	now	now	ADV
ejop-556	87	15	in	in	ADP
ejop-556	87	16	a	a	DET
ejop-556	87	17	situation	situation	NOUN
ejop-556	87	18	where	where	SCONJ
ejop-556	87	19	the	the	DET
ejop-556	87	20	opportunities	opportunity	NOUN
ejop-556	87	21	far	far	ADV
ejop-556	87	22	outweigh	outweigh	VERB
ejop-556	87	23	the	the	DET
ejop-556	87	24	challenges	challenge	NOUN
ejop-556	87	25	.	.	PUNCT
ejop-556	88	1	this	this	PRON
ejop-556	88	2	is	be	AUX
ejop-556	88	3	a	a	DET
ejop-556	88	4	very	very	ADV
ejop-556	88	5	exciting	exciting	ADJ
ejop-556	88	6	time	time	NOUN
ejop-556	88	7	for	for	ADP
ejop-556	88	8	marketers	marketer	NOUN
ejop-556	88	9	–	–	PUNCT
ejop-556	88	10	we	we	PRON
ejop-556	88	11	have	have	VERB
ejop-556	88	12	lots	lot	NOUN
ejop-556	88	13	of	of	ADP
ejop-556	88	14	engaged	engaged	ADJ
ejop-556	88	15	and	and	CCONJ
ejop-556	88	16	informed	inform	VERB
ejop-556	88	17	consumers	consumer	NOUN
ejop-556	88	18	and	and	CCONJ
ejop-556	88	19	powerful	powerful	ADJ
ejop-556	88	20	ways	way	NOUN
ejop-556	88	21	to	to	PART
ejop-556	88	22	communicate	communicate	VERB
ejop-556	88	23	with	with	ADP
ejop-556	88	24	them	they	PRON
ejop-556	88	25	and	and	CCONJ
ejop-556	88	26	enable	enable	VERB
ejop-556	88	27	further	further	ADJ
ejop-556	88	28	engagement	engagement	NOUN
ejop-556	88	29	.	.	PUNCT
ejop-556	89	1	thanks	thank	NOUN
ejop-556	89	2	to	to	ADP
ejop-556	89	3	this	this	PRON
ejop-556	89	4	and	and	CCONJ
ejop-556	89	5	the	the	DET
ejop-556	89	6	ongoing	ongoing	ADJ
ejop-556	89	7	dialogue	dialogue	NOUN
ejop-556	89	8	we	we	PRON
ejop-556	89	9	can	can	AUX
ejop-556	89	10	develop	develop	VERB
ejop-556	89	11	,	,	PUNCT
ejop-556	89	12	we	we	PRON
ejop-556	89	13	can	can	AUX
ejop-556	89	14	bring	bring	VERB
ejop-556	89	15	consumers	consumer	NOUN
ejop-556	89	16	into	into	ADP
ejop-556	89	17	the	the	DET
ejop-556	89	18	value	value	NOUN
ejop-556	89	19	creation	creation	NOUN
ejop-556	89	20	loop	loop	NOUN
ejop-556	89	21	,	,	PUNCT
ejop-556	89	22	and	and	CCONJ
ejop-556	89	23	as	as	ADP
ejop-556	89	24	a	a	DET
ejop-556	89	25	result	result	NOUN
ejop-556	89	26	,	,	PUNCT
ejop-556	89	27	create	create	VERB
ejop-556	89	28	new	new	ADJ
ejop-556	89	29	paradigms	paradigm	NOUN
ejop-556	89	30	for	for	ADP
ejop-556	89	31	value	value	NOUN
ejop-556	89	32	creation	creation	NOUN
ejop-556	89	33	.	.	PUNCT
ejop-556	90	1	this	this	PRON
ejop-556	90	2	is	be	AUX
ejop-556	90	3	very	very	ADV
ejop-556	90	4	important	important	ADJ
ejop-556	90	5	in	in	ADP
ejop-556	90	6	face	face	NOUN
ejop-556	90	7	of	of	ADP
ejop-556	90	8	the	the	DET
ejop-556	90	9	growing	grow	VERB
ejop-556	90	10	sense	sense	NOUN
ejop-556	90	11	of	of	ADP
ejop-556	90	12	discomfort	discomfort	NOUN
ejop-556	90	13	experienced	experience	VERB
ejop-556	90	14	by	by	ADP
ejop-556	90	15	consumers	consumer	NOUN
ejop-556	90	16	,	,	PUNCT
ejop-556	90	17	which	which	PRON
ejop-556	90	18	we	we	PRON
ejop-556	90	19	as	as	ADP
ejop-556	90	20	consumers	consumer	NOUN
ejop-556	90	21	ourselves	ourselves	PRON
ejop-556	90	22	can	can	AUX
ejop-556	90	23	certainly	certainly	ADV
ejop-556	90	24	identify	identify	VERB
ejop-556	90	25	with	with	ADP
ejop-556	90	26	,	,	PUNCT
ejop-556	90	27	particularly	particularly	ADV
ejop-556	90	28	in	in	ADP
ejop-556	90	29	the	the	DET
ejop-556	90	30	context	context	NOUN
ejop-556	90	31	of	of	ADP
ejop-556	90	32	the	the	DET
ejop-556	90	33	severe	severe	ADJ
ejop-556	90	34	global	global	ADJ
ejop-556	90	35	economic	economic	ADJ
ejop-556	90	36	crisis	crisis	NOUN
ejop-556	90	37	.	.	PUNCT
ejop-556	91	1	as	as	ADP
ejop-556	91	2	marketers	marketer	NOUN
ejop-556	91	3	,	,	PUNCT
ejop-556	91	4	we	we	PRON
ejop-556	91	5	can	can	AUX
ejop-556	91	6	no	no	ADV
ejop-556	91	7	longer	long	ADV
ejop-556	91	8	feel	feel	VERB
ejop-556	91	9	satisfied	satisfied	ADJ
ejop-556	91	10	with	with	ADP
ejop-556	91	11	pushing	push	VERB
ejop-556	91	12	consumption	consumption	NOUN
ejop-556	91	13	for	for	ADP
ejop-556	91	14	consumption	consumption	NOUN
ejop-556	91	15	’s	’s	PART
ejop-556	91	16	sake	sake	NOUN
ejop-556	91	17	.	.	PUNCT
ejop-556	92	1	we	we	PRON
ejop-556	92	2	must	must	AUX
ejop-556	92	3	adopt	adopt	VERB
ejop-556	92	4	a	a	DET
ejop-556	92	5	much	much	ADV
ejop-556	92	6	more	more	ADV
ejop-556	92	7	collaborative	collaborative	ADJ
ejop-556	92	8	attitude	attitude	NOUN
ejop-556	92	9	to	to	ADP
ejop-556	92	10	our	our	PRON
ejop-556	92	11	practice	practice	NOUN
ejop-556	92	12	of	of	ADP
ejop-556	92	13	marketing	marketing	NOUN
ejop-556	92	14	.	.	PUNCT
ejop-556	93	1	vlad	vlad	VERB
ejop-556	93	2	glăveanu	glăveanu	PROPN
ejop-556	93	3	:	:	PUNCT
ejop-556	93	4	finally	finally	ADV
ejop-556	93	5	,	,	PUNCT
ejop-556	93	6	what	what	PRON
ejop-556	93	7	would	would	AUX
ejop-556	93	8	be	be	AUX
ejop-556	93	9	a	a	DET
ejop-556	93	10	word	word	NOUN
ejop-556	93	11	of	of	ADP
ejop-556	93	12	advice	advice	NOUN
ejop-556	93	13	for	for	ADP
ejop-556	93	14	young	young	ADJ
ejop-556	93	15	scholars	scholar	NOUN
ejop-556	93	16	interested	interested	ADJ
ejop-556	93	17	in	in	ADP
ejop-556	93	18	studying	study	VERB
ejop-556	93	19	the	the	DET
ejop-556	93	20	creativity	creativity	NOUN
ejop-556	93	21	of	of	ADP
ejop-556	93	22	consumption	consumption	NOUN
ejop-556	93	23	or	or	CCONJ
ejop-556	93	24	working	work	VERB
ejop-556	93	25	towards	towards	ADP
ejop-556	93	26	building	build	VERB
ejop-556	93	27	a	a	DET
ejop-556	93	28	career	career	NOUN
ejop-556	93	29	in	in	ADP
ejop-556	93	30	marketing	marketing	NOUN
ejop-556	93	31	?	?	PUNCT
ejop-556	94	1	marie	marie	PROPN
ejop-556	94	2	taillard	taillard	PROPN
ejop-556	94	3	:	:	PUNCT
ejop-556	94	4	the	the	DET
ejop-556	94	5	key	key	ADJ
ejop-556	94	6	words	word	NOUN
ejop-556	94	7	in	in	ADP
ejop-556	94	8	my	my	PRON
ejop-556	94	9	mind	mind	NOUN
ejop-556	94	10	are	be	AUX
ejop-556	94	11	creativity	creativity	NOUN
ejop-556	94	12	,	,	PUNCT
ejop-556	94	13	empathy	empathy	NOUN
ejop-556	94	14	(	(	PUNCT
ejop-556	94	15	i.e.	i.e.	X
ejop-556	94	16	,	,	PUNCT
ejop-556	94	17	being	be	AUX
ejop-556	94	18	able	able	ADJ
ejop-556	94	19	to	to	PART
ejop-556	94	20	relate	relate	VERB
ejop-556	94	21	to	to	ADP
ejop-556	94	22	consumers	consumer	NOUN
ejop-556	94	23	’	'	PUNCT
ejop-556	94	24	needs	need	NOUN
ejop-556	94	25	,	,	PUNCT
ejop-556	94	26	emotions	emotion	NOUN
ejop-556	94	27	etc	etc	X
ejop-556	94	28	.	.	X
ejop-556	94	29	)	)	PUNCT
ejop-556	94	30	,	,	PUNCT
ejop-556	94	31	dynamism	dynamism	NOUN
ejop-556	94	32	(	(	PUNCT
ejop-556	94	33	adapting	adapt	VERB
ejop-556	94	34	to	to	ADP
ejop-556	94	35	constant	constant	ADJ
ejop-556	94	36	change	change	NOUN
ejop-556	94	37	)	)	PUNCT
ejop-556	94	38	and	and	CCONJ
ejop-556	94	39	rigor	rigor	NOUN
ejop-556	94	40	(	(	PUNCT
ejop-556	94	41	in	in	ADP
ejop-556	94	42	analyzing	analyze	VERB
ejop-556	94	43	markets	market	NOUN
ejop-556	94	44	,	,	PUNCT
ejop-556	94	45	consumers	consumer	NOUN
ejop-556	94	46	,	,	PUNCT
ejop-556	94	47	opportunities	opportunity	NOUN
ejop-556	94	48	etc	etc	X
ejop-556	94	49	.	.	PUNCT
ejop-556	94	50	)	)	PUNCT
ejop-556	94	51	.	.	PUNCT
ejop-556	95	1	certainly	certainly	ADV
ejop-556	95	2	,	,	PUNCT
ejop-556	95	3	these	these	DET
ejop-556	95	4	skills	skill	NOUN
ejop-556	95	5	and	and	CCONJ
ejop-556	95	6	attitudes	attitude	NOUN
ejop-556	95	7	are	be	AUX
ejop-556	95	8	those	those	PRON
ejop-556	95	9	with	with	ADP
ejop-556	95	10	which	which	PRON
ejop-556	95	11	we	we	PRON
ejop-556	95	12	try	try	VERB
ejop-556	95	13	to	to	PART
ejop-556	95	14	equip	equip	VERB
ejop-556	95	15	our	our	PRON
ejop-556	95	16	students	student	NOUN
ejop-556	95	17	,	,	PUNCT
ejop-556	95	18	and	and	CCONJ
ejop-556	95	19	this	this	PRON
ejop-556	95	20	is	be	AUX
ejop-556	95	21	what	what	PRON
ejop-556	95	22	i	i	PRON
ejop-556	95	23	think	think	VERB
ejop-556	95	24	will	will	AUX
ejop-556	95	25	help	help	VERB
ejop-556	95	26	them	they	PRON
ejop-556	95	27	excel	excel	VERB
ejop-556	95	28	in	in	ADP
ejop-556	95	29	the	the	DET
ejop-556	95	30	future	future	NOUN
ejop-556	95	31	.	.	PUNCT
ejop-556	96	1	it	it	PRON
ejop-556	96	2	’s	’	VERB
ejop-556	96	3	above	above	ADP
ejop-556	96	4	all	all	DET
ejop-556	96	5	a	a	DET
ejop-556	96	6	very	very	ADV
ejop-556	96	7	human	human	ADJ
ejop-556	96	8	and	and	CCONJ
ejop-556	96	9	social	social	ADJ
ejop-556	96	10	field	field	NOUN
ejop-556	96	11	where	where	SCONJ
ejop-556	96	12	having	have	VERB
ejop-556	96	13	a	a	DET
ejop-556	96	14	real	real	ADJ
ejop-556	96	15	passion	passion	NOUN
ejop-556	96	16	for	for	ADP
ejop-556	96	17	how	how	SCONJ
ejop-556	96	18	humans	human	NOUN
ejop-556	96	19	go	go	VERB
ejop-556	96	20	about	about	ADP
ejop-556	96	21	conducting	conduct	VERB
ejop-556	96	22	their	their	PRON
ejop-556	96	23	daily	daily	ADJ
ejop-556	96	24	lives	life	NOUN
ejop-556	96	25	as	as	SCONJ
ejop-556	96	26	social	social	ADJ
ejop-556	96	27	beings	being	NOUN
ejop-556	96	28	is	be	AUX
ejop-556	96	29	crucial	crucial	ADJ
ejop-556	96	30	.	.	PUNCT
ejop-556	97	1	vlad	vlad	VERB
ejop-556	97	2	glăveanu	glăveanu	PROPN
ejop-556	97	3	:	:	PUNCT
ejop-556	97	4	thank	thank	VERB
ejop-556	97	5	you	you	PRON
ejop-556	97	6	very	very	ADV
ejop-556	97	7	much	much	ADV
ejop-556	97	8	for	for	ADP
ejop-556	97	9	sharing	share	VERB
ejop-556	97	10	your	your	PRON
ejop-556	97	11	thoughts	thought	NOUN
ejop-556	97	12	with	with	ADP
ejop-556	97	13	us	we	PRON
ejop-556	97	14	.	.	PUNCT
ejop-556	98	1	europe	europe	PROPN
ejop-556	98	2	's	's	PART
ejop-556	98	3	journal	journal	NOUN
ejop-556	98	4	of	of	ADP
ejop-556	98	5	psychology	psychology	NOUN
ejop-556	98	6	2012	2012	NUM
ejop-556	98	7	,	,	PUNCT
ejop-556	98	8	vol	vol	NOUN
ejop-556	98	9	.	.	PUNCT
ejop-556	98	10	8(4	8(4	NUM
ejop-556	98	11	)	)	PUNCT
ejop-556	98	12	,	,	PUNCT
ejop-556	98	13	519–522	519–522	NUM
ejop-556	98	14	doi:10.5964	doi:10.5964	NOUN
ejop-556	98	15	/	/	SYM
ejop-556	98	16	ejop.v8i4.556	ejop.v8i4.556	ADJ
ejop-556	98	17	creativity	creativity	NOUN
ejop-556	98	18	and	and	CCONJ
ejop-556	98	19	marketing	market	VERB
ejop-556	98	20	522	522	NUM
ejop-556	98	21	http://www.psychopen.eu/	http://www.psychopen.eu/	VERB
ejop-556	98	22	creativity	creativity	NOUN
ejop-556	98	23	and	and	CCONJ
ejop-556	98	24	marketing	marketing	NOUN