id	sid	tid	token	lemma	pos
etr-23958	1	1	events	event	NOUN
etr-23958	1	2	and	and	CCONJ
etr-23958	1	3	tourism	tourism	NOUN
etr-23958	1	4	review	review	NOUN
etr-23958	1	5	events	event	NOUN
etr-23958	1	6	and	and	CCONJ
etr-23958	1	7	tourism	tourism	NOUN
etr-23958	1	8	review	review	NOUN
etr-23958	1	9	vol	vol	NOUN
etr-23958	1	10	.	.	PROPN
etr-23958	1	11	4	4	NUM
etr-23958	2	1	no	no	NOUN
etr-23958	2	2	.	.	NOUN
etr-23958	2	3	1	1	NUM
etr-23958	2	4	(	(	PUNCT
etr-23958	2	5	2021	2021	NUM
etr-23958	2	6	)	)	PUNCT
etr-23958	2	7	,	,	PUNCT
etr-23958	2	8	1	1	NUM
etr-23958	2	9	-	-	SYM
etr-23958	2	10	13	13	NUM
etr-23958	2	11	,	,	PUNCT
etr-23958	2	12	doi	doi	NOUN
etr-23958	2	13	:	:	PUNCT
etr-23958	2	14	10.18060/23958	10.18060/23958	NUM
etr-23958	2	15	copyright	copyright	NOUN
etr-23958	2	16	©	©	PROPN
etr-23958	2	17	2021	2021	NUM
etr-23958	2	18	blair	blair	PROPN
etr-23958	2	19	orlando	orlando	PROPN
etr-23958	2	20	and	and	CCONJ
etr-23958	2	21	yeqiang	yeqiang	PROPN
etr-23958	2	22	(	(	PUNCT
etr-23958	2	23	kevin	kevin	PROPN
etr-23958	2	24	)	)	PUNCT
etr-23958	2	25	lin	lin	PROPN
etr-23958	2	26	this	this	DET
etr-23958	2	27	work	work	NOUN
etr-23958	2	28	is	be	AUX
etr-23958	2	29	licensed	license	VERB
etr-23958	2	30	under	under	ADP
etr-23958	2	31	a	a	DET
etr-23958	2	32	creative	creative	ADJ
etr-23958	2	33	commons	common	NOUN
etr-23958	2	34	attribution	attribution	NOUN
etr-23958	2	35	4.0	4.0	NUM
etr-23958	2	36	international	international	ADJ
etr-23958	2	37	license	license	NOUN
etr-23958	2	38	.	.	PUNCT
etr-23958	3	1	events	event	NOUN
etr-23958	3	2	and	and	CCONJ
etr-23958	3	3	tourism	tourism	NOUN
etr-23958	3	4	review	review	NOUN
etr-23958	3	5	june	june	PROPN
etr-23958	3	6	2021	2021	NUM
etr-23958	3	7	volume	volume	NOUN
etr-23958	3	8	4	4	NUM
etr-23958	3	9	no	no	NOUN
etr-23958	3	10	.	.	NOUN
etr-23958	3	11	1	1	NUM
etr-23958	3	12	the	the	DET
etr-23958	3	13	application	application	NOUN
etr-23958	3	14	of	of	ADP
etr-23958	3	15	data	datum	NOUN
etr-23958	3	16	analytics	analytic	NOUN
etr-23958	3	17	in	in	ADP
etr-23958	3	18	the	the	DET
etr-23958	3	19	events	event	NOUN
etr-23958	3	20	industry	industry	PROPN
etr-23958	3	21	blair	blair	PROPN
etr-23958	3	22	orlando	orlando	PROPN
etr-23958	3	23	yeqiang	yeqiang	PROPN
etr-23958	3	24	(	(	PUNCT
etr-23958	3	25	kevin	kevin	PROPN
etr-23958	3	26	)	)	PUNCT
etr-23958	3	27	lin	lin	PROPN
etr-23958	3	28	california	california	PROPN
etr-23958	3	29	polytechnic	polytechnic	PROPN
etr-23958	3	30	state	state	PROPN
etr-23958	3	31	university	university	PROPN
etr-23958	3	32	,	,	PUNCT
etr-23958	3	33	san	san	PROPN
etr-23958	3	34	luis	luis	PROPN
etr-23958	3	35	obispo	obispo	PROPN
etr-23958	3	36	correspondence	correspondence	NOUN
etr-23958	3	37	:	:	PUNCT
etr-23958	4	1	yklin@calpoly.edu	yklin@calpoly.edu	PROPN
etr-23958	4	2	(	(	PUNCT
etr-23958	4	3	y.	y.	PROPN
etr-23958	4	4	lin	lin	PROPN
etr-23958	4	5	)	)	PUNCT
etr-23958	4	6	for	for	ADP
etr-23958	4	7	authors	author	NOUN
etr-23958	4	8	interested	interested	ADJ
etr-23958	4	9	in	in	ADP
etr-23958	4	10	submitting	submit	VERB
etr-23958	4	11	to	to	ADP
etr-23958	4	12	this	this	DET
etr-23958	4	13	journal	journal	NOUN
etr-23958	4	14	?	?	PUNCT
etr-23958	5	1	we	we	PRON
etr-23958	5	2	recommend	recommend	VERB
etr-23958	5	3	that	that	SCONJ
etr-23958	5	4	you	you	PRON
etr-23958	5	5	review	review	VERB
etr-23958	5	6	the	the	PRON
etr-23958	5	7	about	about	ADP
etr-23958	5	8	the	the	DET
etr-23958	5	9	journal	journal	NOUN
etr-23958	5	10	page	page	NOUN
etr-23958	5	11	for	for	ADP
etr-23958	5	12	the	the	DET
etr-23958	5	13	journal	journal	NOUN
etr-23958	5	14	's	's	PART
etr-23958	5	15	section	section	NOUN
etr-23958	5	16	policies	policy	NOUN
etr-23958	5	17	,	,	PUNCT
etr-23958	5	18	as	as	ADV
etr-23958	5	19	well	well	ADV
etr-23958	5	20	as	as	ADP
etr-23958	5	21	the	the	DET
etr-23958	5	22	author	author	NOUN
etr-23958	5	23	guidelines	guideline	NOUN
etr-23958	5	24	.	.	PUNCT
etr-23958	6	1	authors	author	NOUN
etr-23958	6	2	need	need	VERB
etr-23958	6	3	to	to	PART
etr-23958	6	4	register	register	VERB
etr-23958	6	5	with	with	ADP
etr-23958	6	6	the	the	DET
etr-23958	6	7	journal	journal	NOUN
etr-23958	6	8	prior	prior	ADV
etr-23958	6	9	to	to	ADP
etr-23958	6	10	submitting	submit	VERB
etr-23958	6	11	or	or	CCONJ
etr-23958	6	12	,	,	PUNCT
etr-23958	6	13	if	if	SCONJ
etr-23958	6	14	already	already	ADV
etr-23958	6	15	registered	register	VERB
etr-23958	6	16	,	,	PUNCT
etr-23958	6	17	can	can	AUX
etr-23958	6	18	simply	simply	ADV
etr-23958	6	19	log	log	VERB
etr-23958	6	20	in	in	ADP
etr-23958	6	21	and	and	CCONJ
etr-23958	6	22	begin	begin	VERB
etr-23958	6	23	the	the	DET
etr-23958	6	24	five	five	NUM
etr-23958	6	25	-	-	PUNCT
etr-23958	6	26	step	step	NOUN
etr-23958	6	27	process	process	NOUN
etr-23958	6	28	.	.	PUNCT
etr-23958	7	1	for	for	ADP
etr-23958	7	2	reviewers	reviewer	NOUN
etr-23958	7	3	if	if	SCONJ
etr-23958	7	4	you	you	PRON
etr-23958	7	5	are	be	AUX
etr-23958	7	6	interested	interested	ADJ
etr-23958	7	7	in	in	ADP
etr-23958	7	8	serving	serve	VERB
etr-23958	7	9	as	as	ADP
etr-23958	7	10	a	a	DET
etr-23958	7	11	peer	peer	NOUN
etr-23958	7	12	reviewer	reviewer	NOUN
etr-23958	7	13	,	,	PUNCT
etr-23958	7	14	please	please	INTJ
etr-23958	7	15	register	register	VERB
etr-23958	7	16	with	with	ADP
etr-23958	7	17	the	the	DET
etr-23958	7	18	journal	journal	NOUN
etr-23958	7	19	.	.	PUNCT
etr-23958	8	1	make	make	VERB
etr-23958	8	2	sure	sure	ADJ
etr-23958	8	3	to	to	PART
etr-23958	8	4	select	select	VERB
etr-23958	8	5	that	that	SCONJ
etr-23958	8	6	you	you	PRON
etr-23958	8	7	would	would	AUX
etr-23958	8	8	like	like	VERB
etr-23958	8	9	to	to	PART
etr-23958	8	10	be	be	AUX
etr-23958	8	11	contacted	contact	VERB
etr-23958	8	12	to	to	PART
etr-23958	8	13	review	review	VERB
etr-23958	8	14	submissions	submission	NOUN
etr-23958	8	15	for	for	ADP
etr-23958	8	16	this	this	DET
etr-23958	8	17	journal	journal	NOUN
etr-23958	8	18	.	.	PUNCT
etr-23958	9	1	also	also	ADV
etr-23958	9	2	,	,	PUNCT
etr-23958	9	3	be	be	AUX
etr-23958	9	4	sure	sure	ADJ
etr-23958	9	5	to	to	PART
etr-23958	9	6	include	include	VERB
etr-23958	9	7	your	your	PRON
etr-23958	9	8	reviewing	reviewing	NOUN
etr-23958	9	9	interests	interest	NOUN
etr-23958	9	10	,	,	PUNCT
etr-23958	9	11	separated	separate	VERB
etr-23958	9	12	by	by	ADP
etr-23958	9	13	a	a	DET
etr-23958	9	14	comma	comma	NOUN
etr-23958	9	15	.	.	PUNCT
etr-23958	10	1	about	about	ADP
etr-23958	10	2	events	event	NOUN
etr-23958	10	3	and	and	CCONJ
etr-23958	10	4	tourism	tourism	NOUN
etr-23958	10	5	review	review	NOUN
etr-23958	10	6	(	(	PUNCT
etr-23958	10	7	etr	etr	PROPN
etr-23958	10	8	)	)	PUNCT
etr-23958	10	9	etr	etr	PROPN
etr-23958	10	10	aims	aim	VERB
etr-23958	10	11	to	to	PART
etr-23958	10	12	advance	advance	VERB
etr-23958	10	13	the	the	DET
etr-23958	10	14	delivery	delivery	NOUN
etr-23958	10	15	of	of	ADP
etr-23958	10	16	events	event	NOUN
etr-23958	10	17	,	,	PUNCT
etr-23958	10	18	tourism	tourism	NOUN
etr-23958	10	19	and	and	CCONJ
etr-23958	10	20	hospitality	hospitality	NOUN
etr-23958	10	21	products	product	NOUN
etr-23958	10	22	and	and	CCONJ
etr-23958	10	23	services	service	NOUN
etr-23958	10	24	by	by	ADP
etr-23958	10	25	stimulating	stimulate	VERB
etr-23958	10	26	the	the	DET
etr-23958	10	27	submission	submission	NOUN
etr-23958	10	28	of	of	ADP
etr-23958	10	29	papers	paper	NOUN
etr-23958	10	30	from	from	ADP
etr-23958	10	31	both	both	DET
etr-23958	10	32	industry	industry	NOUN
etr-23958	10	33	and	and	CCONJ
etr-23958	10	34	academic	academic	ADJ
etr-23958	10	35	practitioners	practitioner	NOUN
etr-23958	10	36	and	and	CCONJ
etr-23958	10	37	researchers	researcher	NOUN
etr-23958	10	38	.	.	PUNCT
etr-23958	11	1	for	for	ADP
etr-23958	11	2	more	more	ADJ
etr-23958	11	3	information	information	NOUN
etr-23958	11	4	about	about	ADP
etr-23958	11	5	etr	etr	PROPN
etr-23958	11	6	visit	visit	VERB
etr-23958	11	7	the	the	DET
etr-23958	11	8	events	event	NOUN
etr-23958	11	9	and	and	CCONJ
etr-23958	11	10	tourism	tourism	NOUN
etr-23958	11	11	review	review	NOUN
etr-23958	11	12	.	.	PUNCT
etr-23958	12	1	recommended	recommend	VERB
etr-23958	12	2	citation	citation	PROPN
etr-23958	12	3	orlando	orlando	PROPN
etr-23958	12	4	,	,	PUNCT
etr-23958	12	5	b.	b.	PROPN
etr-23958	12	6	&	&	CCONJ
etr-23958	12	7	lin	lin	PROPN
etr-23958	12	8	.	.	PUNCT
etr-23958	13	1	y.	y.	PROPN
etr-23958	13	2	(	(	PUNCT
etr-23958	13	3	2021	2021	NUM
etr-23958	13	4	)	)	PUNCT
etr-23958	13	5	.	.	PUNCT
etr-23958	14	1	the	the	DET
etr-23958	14	2	application	application	NOUN
etr-23958	14	3	of	of	ADP
etr-23958	14	4	data	datum	NOUN
etr-23958	14	5	analytics	analytic	NOUN
etr-23958	14	6	in	in	ADP
etr-23958	14	7	the	the	DET
etr-23958	14	8	events	event	NOUN
etr-23958	14	9	industry	industry	NOUN
etr-23958	14	10	.	.	PUNCT
etr-23958	15	1	events	event	NOUN
etr-23958	15	2	and	and	CCONJ
etr-23958	15	3	tourism	tourism	NOUN
etr-23958	15	4	review	review	NOUN
etr-23958	15	5	,	,	PUNCT
etr-23958	15	6	4(1	4(1	NOUN
etr-23958	15	7	)	)	PUNCT
etr-23958	15	8	,	,	PUNCT
etr-23958	15	9	1	1	NUM
etr-23958	15	10	-	-	SYM
etr-23958	15	11	13	13	NUM
etr-23958	15	12	.	.	PUNCT
etr-23958	16	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	16	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	16	3	mailto:yklin@calpoly.edu	mailto:yklin@calpoly.edu	PROPN
etr-23958	16	4	http://journals.iupui.edu/index.php/jet/about	http://journals.iupui.edu/index.php/jet/about	ADP
etr-23958	16	5	http://journals.iupui.edu/index.php/jet/about/submissions#authorguidelines	http://journals.iupui.edu/index.php/jet/about/submissions#authorguideline	NOUN
etr-23958	16	6	http://journals.iupui.edu/index.php/jet/user/register	http://journals.iupui.edu/index.php/jet/user/register	X
etr-23958	16	7	http://journals.iupui.edu/index.php/jet/user/register	http://journals.iupui.edu/index.php/jet/user/register	NOUN
etr-23958	16	8	http://journals.iupui.edu/index.php/index/login	http://journals.iupui.edu/index.php/index/login	PROPN
etr-23958	16	9	https://journals.iupui.edu/index.php/etr/user/register	https://journals.iupui.edu/index.php/etr/user/register	X
etr-23958	16	10	http://journals.iupui.edu/index.php/etr	http://journals.iupui.edu/index.php/etr	PROPN
etr-23958	16	11	orlando	orlando	PROPN
etr-23958	16	12	,	,	PUNCT
etr-23958	16	13	b.	b.	PROPN
etr-23958	16	14	&	&	CCONJ
etr-23958	16	15	lin	lin	PROPN
etr-23958	16	16	.	.	PUNCT
etr-23958	17	1	y.	y.	PROPN
etr-23958	17	2	(	(	PUNCT
etr-23958	17	3	2021	2021	NUM
etr-23958	17	4	)	)	PUNCT
etr-23958	17	5	/	/	SYM
etr-23958	17	6	events	event	NOUN
etr-23958	17	7	and	and	CCONJ
etr-23958	17	8	tourism	tourism	NOUN
etr-23958	17	9	review	review	NOUN
etr-23958	17	10	,	,	PUNCT
etr-23958	17	11	4(1	4(1	NOUN
etr-23958	17	12	)	)	PUNCT
etr-23958	17	13	,	,	PUNCT
etr-23958	17	14	1	1	NUM
etr-23958	17	15	-	-	SYM
etr-23958	17	16	13	13	NUM
etr-23958	17	17	.	.	NOUN
etr-23958	17	18	2	2	NUM
etr-23958	17	19	events	event	NOUN
etr-23958	17	20	and	and	CCONJ
etr-23958	17	21	tourism	tourism	NOUN
etr-23958	17	22	review	review	NOUN
etr-23958	17	23	vol	vol	NOUN
etr-23958	17	24	.	.	PROPN
etr-23958	17	25	4	4	NUM
etr-23958	17	26	no	no	NOUN
etr-23958	17	27	.	.	NOUN
etr-23958	17	28	1	1	NUM
etr-23958	17	29	(	(	PUNCT
etr-23958	17	30	2021	2021	NUM
etr-23958	17	31	)	)	PUNCT
etr-23958	17	32	,	,	PUNCT
etr-23958	17	33	1	1	NUM
etr-23958	17	34	-	-	SYM
etr-23958	17	35	13	13	NUM
etr-23958	17	36	,	,	PUNCT
etr-23958	17	37	doi	doi	NOUN
etr-23958	17	38	:	:	PUNCT
etr-23958	17	39	10.18060/23958	10.18060/23958	NUM
etr-23958	17	40	copyright	copyright	NOUN
etr-23958	17	41	©	©	PROPN
etr-23958	17	42	2021	2021	NUM
etr-23958	17	43	blair	blair	PROPN
etr-23958	17	44	orlando	orlando	PROPN
etr-23958	17	45	and	and	CCONJ
etr-23958	17	46	yeqiang	yeqiang	PROPN
etr-23958	17	47	(	(	PUNCT
etr-23958	17	48	kevin	kevin	PROPN
etr-23958	17	49	)	)	PUNCT
etr-23958	17	50	lin	lin	PROPN
etr-23958	17	51	this	this	DET
etr-23958	17	52	work	work	NOUN
etr-23958	17	53	is	be	AUX
etr-23958	17	54	licensed	license	VERB
etr-23958	17	55	under	under	ADP
etr-23958	17	56	a	a	DET
etr-23958	17	57	creative	creative	ADJ
etr-23958	17	58	commons	common	NOUN
etr-23958	17	59	attribution	attribution	NOUN
etr-23958	17	60	4.0	4.0	NUM
etr-23958	17	61	international	international	ADJ
etr-23958	17	62	license	license	NOUN
etr-23958	17	63	.	.	PUNCT
etr-23958	18	1	abstract	abstract	ADJ
etr-23958	18	2	this	this	DET
etr-23958	18	3	research	research	NOUN
etr-23958	18	4	examined	examine	VERB
etr-23958	18	5	the	the	DET
etr-23958	18	6	data	datum	NOUN
etr-23958	18	7	analytics	analytic	NOUN
etr-23958	18	8	practices	practice	NOUN
etr-23958	18	9	used	use	VERB
etr-23958	18	10	within	within	ADP
etr-23958	18	11	the	the	DET
etr-23958	18	12	events	event	NOUN
etr-23958	18	13	industry	industry	NOUN
etr-23958	18	14	and	and	CCONJ
etr-23958	18	15	the	the	DET
etr-23958	18	16	value	value	NOUN
etr-23958	18	17	of	of	ADP
etr-23958	18	18	such	such	ADJ
etr-23958	18	19	applications	application	NOUN
etr-23958	18	20	.	.	PUNCT
etr-23958	19	1	this	this	DET
etr-23958	19	2	study	study	NOUN
etr-23958	19	3	consisted	consist	VERB
etr-23958	19	4	of	of	ADP
etr-23958	19	5	an	an	DET
etr-23958	19	6	interpretive	interpretive	ADJ
etr-23958	19	7	case	case	NOUN
etr-23958	19	8	review	review	NOUN
etr-23958	19	9	of	of	ADP
etr-23958	19	10	current	current	ADJ
etr-23958	19	11	companies	company	NOUN
etr-23958	19	12	within	within	ADP
etr-23958	19	13	the	the	DET
etr-23958	19	14	events	event	NOUN
etr-23958	19	15	industry	industry	NOUN
etr-23958	19	16	.	.	PUNCT
etr-23958	20	1	the	the	DET
etr-23958	20	2	interview	interview	NOUN
etr-23958	20	3	process	process	NOUN
etr-23958	20	4	explained	explain	VERB
etr-23958	20	5	the	the	DET
etr-23958	20	6	current	current	ADJ
etr-23958	20	7	practices	practice	NOUN
etr-23958	20	8	being	be	AUX
etr-23958	20	9	used	use	VERB
etr-23958	20	10	to	to	PART
etr-23958	20	11	collect	collect	VERB
etr-23958	20	12	and	and	CCONJ
etr-23958	20	13	analyze	analyze	VERB
etr-23958	20	14	data	datum	NOUN
etr-23958	20	15	.	.	PUNCT
etr-23958	21	1	the	the	DET
etr-23958	21	2	common	common	ADJ
etr-23958	21	3	themes	theme	NOUN
etr-23958	21	4	revealed	reveal	VERB
etr-23958	21	5	data	datum	NOUN
etr-23958	21	6	analytics	analytic	NOUN
etr-23958	21	7	are	be	AUX
etr-23958	21	8	being	be	AUX
etr-23958	21	9	used	use	VERB
etr-23958	21	10	to	to	PART
etr-23958	21	11	evaluate	evaluate	VERB
etr-23958	21	12	,	,	PUNCT
etr-23958	21	13	redesign	redesign	NOUN
etr-23958	21	14	,	,	PUNCT
etr-23958	21	15	and	and	CCONJ
etr-23958	21	16	enhance	enhance	VERB
etr-23958	21	17	company	company	NOUN
etr-23958	21	18	performance	performance	NOUN
etr-23958	21	19	,	,	PUNCT
etr-23958	21	20	marketing	marketing	NOUN
etr-23958	21	21	strategy	strategy	NOUN
etr-23958	21	22	,	,	PUNCT
etr-23958	21	23	decision	decision	NOUN
etr-23958	21	24	guidelines	guideline	NOUN
etr-23958	21	25	,	,	PUNCT
etr-23958	21	26	and	and	CCONJ
etr-23958	21	27	economics	economic	NOUN
etr-23958	21	28	.	.	PUNCT
etr-23958	22	1	the	the	DET
etr-23958	22	2	study	study	NOUN
etr-23958	22	3	shows	show	VERB
etr-23958	22	4	data	data	NOUN
etr-23958	22	5	collection	collection	NOUN
etr-23958	22	6	and	and	CCONJ
etr-23958	22	7	analysis	analysis	NOUN
etr-23958	22	8	is	be	AUX
etr-23958	22	9	mostly	mostly	ADV
etr-23958	22	10	focused	focus	VERB
etr-23958	22	11	on	on	ADP
etr-23958	22	12	determining	determine	VERB
etr-23958	22	13	what	what	PRON
etr-23958	22	14	consumers	consumer	NOUN
etr-23958	22	15	want	want	VERB
etr-23958	22	16	and	and	CCONJ
etr-23958	22	17	are	be	AUX
etr-23958	22	18	looking	look	VERB
etr-23958	22	19	for	for	ADP
etr-23958	22	20	within	within	ADP
etr-23958	22	21	the	the	DET
etr-23958	22	22	industry	industry	NOUN
etr-23958	22	23	.	.	PUNCT
etr-23958	23	1	the	the	DET
etr-23958	23	2	findings	finding	NOUN
etr-23958	23	3	of	of	ADP
etr-23958	23	4	this	this	DET
etr-23958	23	5	study	study	NOUN
etr-23958	23	6	support	support	VERB
etr-23958	23	7	the	the	DET
etr-23958	23	8	importance	importance	NOUN
etr-23958	23	9	of	of	ADP
etr-23958	23	10	applying	apply	VERB
etr-23958	23	11	data	data	NOUN
etr-23958	23	12	analytics	analytic	NOUN
etr-23958	23	13	within	within	ADP
etr-23958	23	14	industry	industry	NOUN
etr-23958	23	15	-	-	PUNCT
etr-23958	23	16	related	relate	VERB
etr-23958	23	17	companies	company	NOUN
etr-23958	23	18	to	to	PART
etr-23958	23	19	be	be	AUX
etr-23958	23	20	financially	financially	ADV
etr-23958	23	21	successful	successful	ADJ
etr-23958	23	22	and	and	CCONJ
etr-23958	23	23	maintain	maintain	VERB
etr-23958	23	24	market	market	NOUN
etr-23958	23	25	-	-	PUNCT
etr-23958	23	26	share	share	NOUN
etr-23958	23	27	.	.	PUNCT
etr-23958	24	1	both	both	CCONJ
etr-23958	24	2	the	the	DET
etr-23958	24	3	results	result	NOUN
etr-23958	24	4	from	from	ADP
etr-23958	24	5	this	this	DET
etr-23958	24	6	study	study	NOUN
etr-23958	24	7	and	and	CCONJ
etr-23958	24	8	the	the	DET
etr-23958	24	9	literature	literature	NOUN
etr-23958	24	10	used	use	VERB
etr-23958	24	11	indicate	indicate	VERB
etr-23958	24	12	the	the	DET
etr-23958	24	13	significance	significance	NOUN
etr-23958	24	14	of	of	ADP
etr-23958	24	15	data	data	NOUN
etr-23958	24	16	analytics	analytic	NOUN
etr-23958	24	17	and	and	CCONJ
etr-23958	24	18	the	the	DET
etr-23958	24	19	tremendous	tremendous	ADJ
etr-23958	24	20	amount	amount	NOUN
etr-23958	24	21	of	of	ADP
etr-23958	24	22	opportunity	opportunity	NOUN
etr-23958	24	23	buried	bury	VERB
etr-23958	24	24	beneath	beneath	ADP
etr-23958	24	25	the	the	DET
etr-23958	24	26	application	application	NOUN
etr-23958	24	27	of	of	ADP
etr-23958	24	28	data	datum	NOUN
etr-23958	24	29	,	,	PUNCT
etr-23958	24	30	although	although	SCONJ
etr-23958	24	31	there	there	PRON
etr-23958	24	32	is	be	VERB
etr-23958	24	33	still	still	ADV
etr-23958	24	34	room	room	NOUN
etr-23958	24	35	for	for	ADP
etr-23958	24	36	growth	growth	NOUN
etr-23958	24	37	.	.	PUNCT
etr-23958	25	1	keywords	keyword	NOUN
etr-23958	25	2	:	:	PUNCT
etr-23958	25	3	data	datum	NOUN
etr-23958	25	4	,	,	PUNCT
etr-23958	25	5	analytics	analytic	NOUN
etr-23958	25	6	,	,	PUNCT
etr-23958	25	7	applications	application	NOUN
etr-23958	25	8	,	,	PUNCT
etr-23958	25	9	events	event	NOUN
etr-23958	25	10	,	,	PUNCT
etr-23958	25	11	technology	technology	NOUN
etr-23958	25	12	introduction	introduction	NOUN
etr-23958	25	13	the	the	DET
etr-23958	25	14	use	use	NOUN
etr-23958	25	15	of	of	ADP
etr-23958	25	16	data	datum	NOUN
etr-23958	25	17	within	within	ADP
etr-23958	25	18	the	the	DET
etr-23958	25	19	events	event	NOUN
etr-23958	25	20	industry	industry	NOUN
etr-23958	25	21	is	be	AUX
etr-23958	25	22	expanding	expand	VERB
etr-23958	25	23	and	and	CCONJ
etr-23958	25	24	setting	set	VERB
etr-23958	25	25	the	the	DET
etr-23958	25	26	tone	tone	NOUN
etr-23958	25	27	for	for	ADP
etr-23958	25	28	the	the	DET
etr-23958	25	29	marketplace	marketplace	NOUN
etr-23958	25	30	’s	’s	PART
etr-23958	25	31	next	next	ADJ
etr-23958	25	32	big	big	ADJ
etr-23958	25	33	revolution	revolution	NOUN
etr-23958	25	34	.	.	PUNCT
etr-23958	26	1	with	with	ADP
etr-23958	26	2	data	datum	NOUN
etr-23958	26	3	at	at	ADP
etr-23958	26	4	the	the	DET
etr-23958	26	5	forefront	forefront	NOUN
etr-23958	26	6	of	of	ADP
etr-23958	26	7	this	this	DET
etr-23958	26	8	massive	massive	ADJ
etr-23958	26	9	revolution	revolution	NOUN
etr-23958	26	10	,	,	PUNCT
etr-23958	26	11	companies	company	NOUN
etr-23958	26	12	today	today	NOUN
etr-23958	26	13	are	be	AUX
etr-23958	26	14	taking	take	VERB
etr-23958	26	15	advantage	advantage	NOUN
etr-23958	26	16	of	of	ADP
etr-23958	26	17	adopting	adopt	VERB
etr-23958	26	18	data	datum	NOUN
etr-23958	26	19	practices	practice	NOUN
etr-23958	26	20	to	to	PART
etr-23958	26	21	significantly	significantly	ADV
etr-23958	26	22	improve	improve	VERB
etr-23958	26	23	businesses	business	NOUN
etr-23958	26	24	by	by	ADP
etr-23958	26	25	personalizing	personalize	VERB
etr-23958	26	26	customer	customer	NOUN
etr-23958	26	27	experience	experience	NOUN
etr-23958	26	28	.	.	PUNCT
etr-23958	27	1	monetate	monetate	PROPN
etr-23958	27	2	inc	inc	PROPN
etr-23958	27	3	.	.	PROPN
etr-23958	27	4	(	(	PUNCT
etr-23958	27	5	2019	2019	NUM
etr-23958	27	6	)	)	PUNCT
etr-23958	27	7	found	find	VERB
etr-23958	27	8	93	93	NUM
etr-23958	27	9	%	%	NOUN
etr-23958	27	10	of	of	ADP
etr-23958	27	11	businesses	business	NOUN
etr-23958	27	12	with	with	ADP
etr-23958	27	13	an	an	DET
etr-23958	27	14	advanced	advanced	ADJ
etr-23958	27	15	personalization	personalization	NOUN
etr-23958	27	16	strategy	strategy	NOUN
etr-23958	27	17	,	,	PUNCT
etr-23958	27	18	either	either	CCONJ
etr-23958	27	19	in	in	ADP
etr-23958	27	20	the	the	DET
etr-23958	27	21	development	development	NOUN
etr-23958	27	22	stage	stage	NOUN
etr-23958	27	23	or	or	CCONJ
etr-23958	27	24	currently	currently	ADV
etr-23958	27	25	being	be	AUX
etr-23958	27	26	implemented	implement	VERB
etr-23958	27	27	,	,	PUNCT
etr-23958	27	28	experienced	experience	VERB
etr-23958	27	29	revenue	revenue	NOUN
etr-23958	27	30	growth	growth	NOUN
etr-23958	27	31	.	.	PUNCT
etr-23958	28	1	this	this	DET
etr-23958	28	2	up	up	ADP
etr-23958	28	3	-	-	PUNCT
etr-23958	28	4	and	and	CCONJ
etr-23958	28	5	-	-	PUNCT
etr-23958	28	6	coming	come	VERB
etr-23958	28	7	business	business	NOUN
etr-23958	28	8	trend	trend	NOUN
etr-23958	28	9	reaches	reach	VERB
etr-23958	28	10	all	all	DET
etr-23958	28	11	industries	industry	NOUN
etr-23958	28	12	and	and	CCONJ
etr-23958	28	13	enormously	enormously	ADV
etr-23958	28	14	influences	influence	VERB
etr-23958	28	15	business	business	NOUN
etr-23958	28	16	decisions	decision	NOUN
etr-23958	28	17	and	and	CCONJ
etr-23958	28	18	actions	action	NOUN
etr-23958	28	19	,	,	PUNCT
etr-23958	28	20	both	both	CCONJ
etr-23958	28	21	in	in	ADP
etr-23958	28	22	real	real	ADJ
etr-23958	28	23	time	time	NOUN
etr-23958	28	24	and	and	CCONJ
etr-23958	28	25	future	future	ADJ
etr-23958	28	26	thinking	thinking	NOUN
etr-23958	28	27	.	.	PUNCT
etr-23958	29	1	data	datum	NOUN
etr-23958	29	2	has	have	AUX
etr-23958	29	3	emerged	emerge	VERB
etr-23958	29	4	as	as	ADP
etr-23958	29	5	the	the	DET
etr-23958	29	6	leading	lead	VERB
etr-23958	29	7	catalyst	catalyst	NOUN
etr-23958	29	8	in	in	ADP
etr-23958	29	9	changing	change	VERB
etr-23958	29	10	how	how	SCONJ
etr-23958	29	11	companies	company	NOUN
etr-23958	29	12	access	access	VERB
etr-23958	29	13	information	information	NOUN
etr-23958	29	14	(	(	PUNCT
etr-23958	29	15	freeman	freeman	NOUN
etr-23958	29	16	,	,	PUNCT
etr-23958	29	17	2019	2019	NUM
etr-23958	29	18	)	)	PUNCT
etr-23958	29	19	,	,	PUNCT
etr-23958	29	20	and	and	CCONJ
etr-23958	29	21	is	be	AUX
etr-23958	29	22	a	a	DET
etr-23958	29	23	key	key	ADJ
etr-23958	29	24	attribute	attribute	NOUN
etr-23958	29	25	in	in	ADP
etr-23958	29	26	being	be	AUX
etr-23958	29	27	classified	classify	VERB
etr-23958	29	28	as	as	ADP
etr-23958	29	29	a	a	DET
etr-23958	29	30	major	major	ADJ
etr-23958	29	31	component	component	NOUN
etr-23958	29	32	in	in	ADP
etr-23958	29	33	a	a	DET
etr-23958	29	34	worldwide	worldwide	ADJ
etr-23958	29	35	panacea	panacea	NOUN
etr-23958	29	36	for	for	ADP
etr-23958	29	37	all	all	DET
etr-23958	29	38	corporate	corporate	ADJ
etr-23958	29	39	ills	ill	NOUN
etr-23958	29	40	.	.	PUNCT
etr-23958	30	1	with	with	ADP
etr-23958	30	2	the	the	DET
etr-23958	30	3	ability	ability	NOUN
etr-23958	30	4	to	to	PART
etr-23958	30	5	provide	provide	VERB
etr-23958	30	6	a	a	DET
etr-23958	30	7	wealth	wealth	NOUN
etr-23958	30	8	of	of	ADP
etr-23958	30	9	information	information	NOUN
etr-23958	30	10	related	relate	VERB
etr-23958	30	11	to	to	ADP
etr-23958	30	12	many	many	ADJ
etr-23958	30	13	aspects	aspect	NOUN
etr-23958	30	14	of	of	ADP
etr-23958	30	15	the	the	DET
etr-23958	30	16	life	life	NOUN
etr-23958	30	17	of	of	ADP
etr-23958	30	18	individuals	individual	NOUN
etr-23958	30	19	,	,	PUNCT
etr-23958	30	20	organizations	organization	NOUN
etr-23958	30	21	,	,	PUNCT
etr-23958	30	22	and	and	CCONJ
etr-23958	30	23	markets	market	NOUN
etr-23958	30	24	(	(	PUNCT
etr-23958	30	25	mayer	mayer	PROPN
etr-23958	30	26	-	-	PUNCT
etr-23958	30	27	schönberger	schönberger	PROPN
etr-23958	30	28	&	&	CCONJ
etr-23958	30	29	cukier	cukier	PROPN
etr-23958	30	30	,	,	PUNCT
etr-23958	30	31	2013	2013	NUM
etr-23958	30	32	)	)	PUNCT
etr-23958	30	33	,	,	PUNCT
etr-23958	30	34	data	datum	NOUN
etr-23958	30	35	has	have	AUX
etr-23958	30	36	given	give	VERB
etr-23958	30	37	companies	company	NOUN
etr-23958	30	38	the	the	DET
etr-23958	30	39	tools	tool	NOUN
etr-23958	30	40	necessary	necessary	ADJ
etr-23958	30	41	to	to	PART
etr-23958	30	42	answer	answer	VERB
etr-23958	30	43	and	and	CCONJ
etr-23958	30	44	understand	understand	VERB
etr-23958	30	45	new	new	ADJ
etr-23958	30	46	insights	insight	NOUN
etr-23958	30	47	about	about	ADP
etr-23958	30	48	previously	previously	ADV
etr-23958	30	49	unreachable	unreachable	ADJ
etr-23958	30	50	questions	question	NOUN
etr-23958	30	51	.	.	PUNCT
etr-23958	31	1	insights	insight	NOUN
etr-23958	31	2	generated	generate	VERB
etr-23958	31	3	from	from	ADP
etr-23958	31	4	data	datum	NOUN
etr-23958	31	5	analytics	analytic	NOUN
etr-23958	31	6	can	can	AUX
etr-23958	31	7	provide	provide	VERB
etr-23958	31	8	companies	company	NOUN
etr-23958	31	9	a	a	DET
etr-23958	31	10	competitive	competitive	ADJ
etr-23958	31	11	edge	edge	NOUN
etr-23958	31	12	to	to	PART
etr-23958	31	13	make	make	VERB
etr-23958	31	14	decisions	decision	NOUN
etr-23958	31	15	concerning	concern	VERB
etr-23958	31	16	marketing	marketing	NOUN
etr-23958	31	17	,	,	PUNCT
etr-23958	31	18	sales	sale	NOUN
etr-23958	31	19	,	,	PUNCT
etr-23958	31	20	and	and	CCONJ
etr-23958	31	21	current	current	ADJ
etr-23958	31	22	demands	demand	NOUN
etr-23958	31	23	within	within	ADP
etr-23958	31	24	a	a	DET
etr-23958	31	25	market	market	NOUN
etr-23958	31	26	;	;	PUNCT
etr-23958	31	27	data	datum	NOUN
etr-23958	31	28	can	can	AUX
etr-23958	31	29	also	also	ADV
etr-23958	31	30	transform	transform	VERB
etr-23958	31	31	how	how	SCONJ
etr-23958	31	32	companies	company	NOUN
etr-23958	31	33	shape	shape	VERB
etr-23958	31	34	their	their	PRON
etr-23958	31	35	business	business	NOUN
etr-23958	31	36	plan	plan	NOUN
etr-23958	31	37	.	.	PUNCT
etr-23958	32	1	for	for	ADP
etr-23958	32	2	2019	2019	NUM
etr-23958	32	3	,	,	PUNCT
etr-23958	32	4	more	more	ADJ
etr-23958	32	5	than	than	ADP
etr-23958	32	6	2/3	2/3	NUM
etr-23958	32	7	of	of	ADP
etr-23958	32	8	the	the	DET
etr-23958	32	9	top	top	ADJ
etr-23958	32	10	marketing	marketing	NOUN
etr-23958	32	11	companies	company	NOUN
etr-23958	32	12	that	that	PRON
etr-23958	32	13	have	have	AUX
etr-23958	32	14	previously	previously	ADV
etr-23958	32	15	invested	invest	VERB
etr-23958	32	16	in	in	ADP
etr-23958	32	17	the	the	DET
etr-23958	32	18	collection	collection	NOUN
etr-23958	32	19	and	and	CCONJ
etr-23958	32	20	processing	processing	NOUN
etr-23958	32	21	of	of	ADP
etr-23958	32	22	data	datum	NOUN
etr-23958	32	23	are	be	AUX
etr-23958	32	24	increasing	increase	VERB
etr-23958	32	25	their	their	PRON
etr-23958	32	26	investment	investment	NOUN
etr-23958	32	27	in	in	ADP
etr-23958	32	28	marketing	marketing	NOUN
etr-23958	32	29	data	datum	NOUN
etr-23958	32	30	analytics	analytic	NOUN
etr-23958	32	31	because	because	SCONJ
etr-23958	32	32	of	of	ADP
etr-23958	32	33	the	the	DET
etr-23958	32	34	tremendous	tremendous	ADJ
etr-23958	32	35	amount	amount	NOUN
etr-23958	32	36	of	of	ADP
etr-23958	32	37	opportunity	opportunity	NOUN
etr-23958	32	38	data	datum	NOUN
etr-23958	32	39	has	have	VERB
etr-23958	32	40	to	to	PART
etr-23958	32	41	offer	offer	VERB
etr-23958	32	42	(	(	PUNCT
etr-23958	32	43	freeman	freeman	NOUN
etr-23958	32	44	,	,	PUNCT
etr-23958	32	45	2019	2019	NUM
etr-23958	32	46	)	)	PUNCT
etr-23958	32	47	.	.	PUNCT
etr-23958	33	1	data	datum	NOUN
etr-23958	33	2	are	be	AUX
etr-23958	33	3	ultimately	ultimately	ADV
etr-23958	33	4	changing	change	VERB
etr-23958	33	5	the	the	DET
etr-23958	33	6	way	way	NOUN
etr-23958	33	7	society	society	NOUN
etr-23958	33	8	lives	live	VERB
etr-23958	33	9	,	,	PUNCT
etr-23958	33	10	works	work	VERB
etr-23958	33	11	,	,	PUNCT
etr-23958	33	12	and	and	CCONJ
etr-23958	33	13	thinks	think	VERB
etr-23958	33	14	(	(	PUNCT
etr-23958	33	15	mayer	mayer	PROPN
etr-23958	33	16	-	-	PUNCT
etr-23958	33	17	schönberger	schönberger	PROPN
etr-23958	33	18	&	&	CCONJ
etr-23958	33	19	cukier	cukier	PROPN
etr-23958	33	20	,	,	PUNCT
etr-23958	33	21	2013	2013	NUM
etr-23958	33	22	)	)	PUNCT
etr-23958	33	23	and	and	CCONJ
etr-23958	33	24	has	have	VERB
etr-23958	33	25	the	the	DET
etr-23958	33	26	power	power	NOUN
etr-23958	33	27	to	to	PART
etr-23958	33	28	revolutionize	revolutionize	VERB
etr-23958	33	29	every	every	DET
etr-23958	33	30	aspect	aspect	NOUN
etr-23958	33	31	of	of	ADP
etr-23958	33	32	life	life	NOUN
etr-23958	33	33	.	.	PUNCT
etr-23958	34	1	the	the	DET
etr-23958	34	2	value	value	NOUN
etr-23958	34	3	of	of	ADP
etr-23958	34	4	data	datum	NOUN
etr-23958	34	5	influences	influence	VERB
etr-23958	34	6	society	society	NOUN
etr-23958	34	7	in	in	ADP
etr-23958	34	8	previously	previously	ADV
etr-23958	34	9	immeasurable	immeasurable	ADJ
etr-23958	34	10	ways	way	NOUN
etr-23958	34	11	,	,	PUNCT
etr-23958	34	12	which	which	PRON
etr-23958	34	13	is	be	AUX
etr-23958	34	14	why	why	SCONJ
etr-23958	34	15	it	it	PRON
etr-23958	34	16	is	be	AUX
etr-23958	34	17	an	an	DET
etr-23958	34	18	integral	integral	ADJ
etr-23958	34	19	part	part	NOUN
etr-23958	34	20	of	of	ADP
etr-23958	34	21	main	main	ADJ
etr-23958	34	22	business	business	NOUN
etr-23958	34	23	tactics	tactic	NOUN
etr-23958	34	24	and	and	CCONJ
etr-23958	34	25	strategies	strategy	NOUN
etr-23958	34	26	.	.	PUNCT
etr-23958	35	1	technological	technological	ADJ
etr-23958	35	2	advancements	advancement	NOUN
etr-23958	35	3	have	have	AUX
etr-23958	35	4	greatly	greatly	ADV
etr-23958	35	5	enhanced	enhance	VERB
etr-23958	35	6	the	the	DET
etr-23958	35	7	accessibility	accessibility	NOUN
etr-23958	35	8	of	of	ADP
etr-23958	35	9	data	datum	NOUN
etr-23958	35	10	and	and	CCONJ
etr-23958	35	11	have	have	AUX
etr-23958	35	12	allowed	allow	VERB
etr-23958	35	13	for	for	ADP
etr-23958	35	14	tremendous	tremendous	ADJ
etr-23958	35	15	growth	growth	NOUN
etr-23958	35	16	in	in	ADP
etr-23958	35	17	the	the	DET
etr-23958	35	18	business	business	NOUN
etr-23958	35	19	world	world	NOUN
etr-23958	35	20	.	.	PUNCT
etr-23958	36	1	collecting	collect	VERB
etr-23958	36	2	and	and	CCONJ
etr-23958	36	3	gathering	gather	VERB
etr-23958	36	4	data	datum	NOUN
etr-23958	36	5	today	today	NOUN
etr-23958	36	6	can	can	AUX
etr-23958	36	7	be	be	AUX
etr-23958	36	8	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	36	9	orlando	orlando	PROPN
etr-23958	36	10	,	,	PUNCT
etr-23958	36	11	b.	b.	PROPN
etr-23958	36	12	&	&	CCONJ
etr-23958	36	13	lin	lin	PROPN
etr-23958	36	14	.	.	PUNCT
etr-23958	37	1	y.	y.	PROPN
etr-23958	37	2	(	(	PUNCT
etr-23958	37	3	2021	2021	NUM
etr-23958	37	4	)	)	PUNCT
etr-23958	37	5	/	/	SYM
etr-23958	37	6	events	event	NOUN
etr-23958	37	7	and	and	CCONJ
etr-23958	37	8	tourism	tourism	NOUN
etr-23958	37	9	review	review	NOUN
etr-23958	37	10	,	,	PUNCT
etr-23958	37	11	4(1	4(1	NOUN
etr-23958	37	12	)	)	PUNCT
etr-23958	37	13	,	,	PUNCT
etr-23958	37	14	1	1	NUM
etr-23958	37	15	-	-	SYM
etr-23958	37	16	13	13	NUM
etr-23958	37	17	.	.	NOUN
etr-23958	37	18	3	3	NUM
etr-23958	37	19	events	event	NOUN
etr-23958	37	20	and	and	CCONJ
etr-23958	37	21	tourism	tourism	NOUN
etr-23958	37	22	review	review	NOUN
etr-23958	37	23	vol	vol	NOUN
etr-23958	37	24	.	.	PROPN
etr-23958	37	25	4	4	NUM
etr-23958	37	26	no	no	NOUN
etr-23958	37	27	.	.	NOUN
etr-23958	37	28	1	1	NUM
etr-23958	37	29	(	(	PUNCT
etr-23958	37	30	2021	2021	NUM
etr-23958	37	31	)	)	PUNCT
etr-23958	37	32	,	,	PUNCT
etr-23958	37	33	1	1	NUM
etr-23958	37	34	-	-	SYM
etr-23958	37	35	13	13	NUM
etr-23958	37	36	,	,	PUNCT
etr-23958	37	37	doi	doi	NOUN
etr-23958	37	38	:	:	PUNCT
etr-23958	37	39	10.18060/23958	10.18060/23958	NUM
etr-23958	37	40	copyright	copyright	NOUN
etr-23958	37	41	©	©	PROPN
etr-23958	37	42	2021	2021	NUM
etr-23958	37	43	blair	blair	PROPN
etr-23958	37	44	orlando	orlando	PROPN
etr-23958	37	45	and	and	CCONJ
etr-23958	37	46	yeqiang	yeqiang	PROPN
etr-23958	37	47	(	(	PUNCT
etr-23958	37	48	kevin	kevin	PROPN
etr-23958	37	49	)	)	PUNCT
etr-23958	37	50	lin	lin	PROPN
etr-23958	37	51	this	this	DET
etr-23958	37	52	work	work	NOUN
etr-23958	37	53	is	be	AUX
etr-23958	37	54	licensed	license	VERB
etr-23958	37	55	under	under	ADP
etr-23958	37	56	a	a	DET
etr-23958	37	57	creative	creative	ADJ
etr-23958	37	58	commons	common	NOUN
etr-23958	37	59	attribution	attribution	NOUN
etr-23958	37	60	4.0	4.0	NUM
etr-23958	37	61	international	international	ADJ
etr-23958	37	62	license	license	NOUN
etr-23958	37	63	.	.	PUNCT
etr-23958	38	1	done	do	VERB
etr-23958	38	2	almost	almost	ADV
etr-23958	38	3	instantaneously	instantaneously	ADV
etr-23958	38	4	.	.	PUNCT
etr-23958	39	1	the	the	DET
etr-23958	39	2	increasing	increase	VERB
etr-23958	39	3	digitization	digitization	NOUN
etr-23958	39	4	of	of	ADP
etr-23958	39	5	society	society	NOUN
etr-23958	39	6	through	through	ADP
etr-23958	39	7	the	the	DET
etr-23958	39	8	combination	combination	NOUN
etr-23958	39	9	of	of	ADP
etr-23958	39	10	devices	device	NOUN
etr-23958	39	11	,	,	PUNCT
etr-23958	39	12	such	such	ADJ
etr-23958	39	13	as	as	ADP
etr-23958	39	14	smartphones	smartphone	NOUN
etr-23958	39	15	and	and	CCONJ
etr-23958	39	16	tablets	tablet	NOUN
etr-23958	39	17	,	,	PUNCT
etr-23958	39	18	virtually	virtually	ADV
etr-23958	39	19	allows	allow	VERB
etr-23958	39	20	data	datum	NOUN
etr-23958	39	21	to	to	PART
etr-23958	39	22	be	be	AUX
etr-23958	39	23	found	find	VERB
etr-23958	39	24	anywhere	anywhere	ADV
etr-23958	39	25	at	at	ADP
etr-23958	39	26	any	any	DET
etr-23958	39	27	time	time	NOUN
etr-23958	39	28	(	(	PUNCT
etr-23958	39	29	verhoef	verhoef	NOUN
etr-23958	39	30	,	,	PUNCT
etr-23958	39	31	kooge	kooge	PROPN
etr-23958	39	32	,	,	PUNCT
etr-23958	39	33	&	&	CCONJ
etr-23958	39	34	walk	walk	VERB
etr-23958	39	35	,	,	PUNCT
etr-23958	39	36	2016	2016	NUM
etr-23958	39	37	)	)	PUNCT
etr-23958	39	38	.	.	PUNCT
etr-23958	40	1	specifically	specifically	ADV
etr-23958	40	2	for	for	ADP
etr-23958	40	3	the	the	DET
etr-23958	40	4	events	event	NOUN
etr-23958	40	5	industry	industry	NOUN
etr-23958	40	6	,	,	PUNCT
etr-23958	40	7	data	datum	NOUN
etr-23958	40	8	represents	represent	VERB
etr-23958	40	9	the	the	DET
etr-23958	40	10	before	before	ADV
etr-23958	40	11	,	,	PUNCT
etr-23958	40	12	during	during	ADP
etr-23958	40	13	,	,	PUNCT
etr-23958	40	14	and	and	CCONJ
etr-23958	40	15	after	after	ADP
etr-23958	40	16	of	of	ADP
etr-23958	40	17	each	each	DET
etr-23958	40	18	event	event	NOUN
etr-23958	40	19	.	.	PUNCT
etr-23958	41	1	in	in	ADP
etr-23958	41	2	2015	2015	NUM
etr-23958	41	3	,	,	PUNCT
etr-23958	41	4	the	the	DET
etr-23958	41	5	center	center	NOUN
etr-23958	41	6	for	for	ADP
etr-23958	41	7	exhibition	exhibition	NOUN
etr-23958	41	8	industry	industry	NOUN
etr-23958	41	9	research	research	NOUN
etr-23958	41	10	(	(	PUNCT
etr-23958	41	11	ceir	ceir	NOUN
etr-23958	41	12	)	)	PUNCT
etr-23958	41	13	conducted	conduct	VERB
etr-23958	41	14	a	a	DET
etr-23958	41	15	study	study	NOUN
etr-23958	41	16	on	on	ADP
etr-23958	41	17	307	307	NUM
etr-23958	41	18	business	business	NOUN
etr-23958	41	19	-	-	PUNCT
etr-23958	41	20	to	to	ADP
etr-23958	41	21	-	-	PUNCT
etr-23958	41	22	business	business	NOUN
etr-23958	41	23	exhibition	exhibition	NOUN
etr-23958	41	24	executives	executive	NOUN
etr-23958	41	25	,	,	PUNCT
etr-23958	41	26	focused	focus	VERB
etr-23958	41	27	on	on	ADP
etr-23958	41	28	the	the	DET
etr-23958	41	29	use	use	NOUN
etr-23958	41	30	of	of	ADP
etr-23958	41	31	analytics	analytic	NOUN
etr-23958	41	32	by	by	ADP
etr-23958	41	33	business	business	NOUN
etr-23958	41	34	-	-	PUNCT
etr-23958	41	35	to	to	ADP
etr-23958	41	36	-	-	PUNCT
etr-23958	41	37	business	business	NOUN
etr-23958	41	38	exhibition	exhibition	NOUN
etr-23958	41	39	organizers	organizer	NOUN
etr-23958	41	40	.	.	PUNCT
etr-23958	42	1	this	this	DET
etr-23958	42	2	study	study	NOUN
etr-23958	42	3	showed	show	VERB
etr-23958	42	4	how	how	SCONJ
etr-23958	42	5	data	datum	NOUN
etr-23958	42	6	can	can	AUX
etr-23958	42	7	provide	provide	VERB
etr-23958	42	8	exhibition	exhibition	NOUN
etr-23958	42	9	organizers	organizer	NOUN
etr-23958	42	10	with	with	ADP
etr-23958	42	11	:	:	PUNCT
etr-23958	42	12	statistics	statistic	NOUN
etr-23958	42	13	providing	provide	VERB
etr-23958	42	14	a	a	DET
etr-23958	42	15	better	well	ADJ
etr-23958	42	16	picture	picture	NOUN
etr-23958	42	17	of	of	ADP
etr-23958	42	18	the	the	DET
etr-23958	42	19	target	target	NOUN
etr-23958	42	20	audience	audience	NOUN
etr-23958	42	21	,	,	PUNCT
etr-23958	42	22	insights	insight	NOUN
etr-23958	42	23	that	that	PRON
etr-23958	42	24	help	help	AUX
etr-23958	42	25	guide	guide	VERB
etr-23958	42	26	planning	planning	NOUN
etr-23958	42	27	and	and	CCONJ
etr-23958	42	28	strategizing	strategizing	NOUN
etr-23958	42	29	,	,	PUNCT
etr-23958	42	30	and	and	CCONJ
etr-23958	42	31	translating	translate	VERB
etr-23958	42	32	analytics	analytic	NOUN
etr-23958	42	33	into	into	ADP
etr-23958	42	34	the	the	DET
etr-23958	42	35	programming	programming	NOUN
etr-23958	42	36	of	of	ADP
etr-23958	42	37	individual	individual	ADJ
etr-23958	42	38	records	record	NOUN
etr-23958	42	39	(	(	PUNCT
etr-23958	42	40	ceir	ceir	NOUN
etr-23958	42	41	,	,	PUNCT
etr-23958	42	42	2015	2015	NUM
etr-23958	42	43	)	)	PUNCT
etr-23958	42	44	.	.	PUNCT
etr-23958	43	1	however	however	ADV
etr-23958	43	2	,	,	PUNCT
etr-23958	43	3	there	there	PRON
etr-23958	43	4	is	be	VERB
etr-23958	43	5	a	a	DET
etr-23958	43	6	lack	lack	NOUN
etr-23958	43	7	of	of	ADP
etr-23958	43	8	academic	academic	ADJ
etr-23958	43	9	research	research	NOUN
etr-23958	43	10	on	on	ADP
etr-23958	43	11	the	the	DET
etr-23958	43	12	applications	application	NOUN
etr-23958	43	13	of	of	ADP
etr-23958	43	14	data	datum	NOUN
etr-23958	43	15	analytics	analytic	NOUN
etr-23958	43	16	in	in	ADP
etr-23958	43	17	the	the	DET
etr-23958	43	18	events	event	NOUN
etr-23958	43	19	industry	industry	NOUN
etr-23958	43	20	.	.	PUNCT
etr-23958	44	1	thus	thus	ADV
etr-23958	44	2	,	,	PUNCT
etr-23958	44	3	the	the	DET
etr-23958	44	4	purpose	purpose	NOUN
etr-23958	44	5	of	of	ADP
etr-23958	44	6	this	this	DET
etr-23958	44	7	study	study	NOUN
etr-23958	44	8	was	be	AUX
etr-23958	44	9	to	to	PART
etr-23958	44	10	examine	examine	VERB
etr-23958	44	11	common	common	ADJ
etr-23958	44	12	data	datum	NOUN
etr-23958	44	13	analytics	analytic	NOUN
etr-23958	44	14	practices	practice	NOUN
etr-23958	44	15	within	within	ADP
etr-23958	44	16	the	the	DET
etr-23958	44	17	events	event	NOUN
etr-23958	44	18	industry	industry	NOUN
etr-23958	44	19	and	and	CCONJ
etr-23958	44	20	determine	determine	VERB
etr-23958	44	21	the	the	DET
etr-23958	44	22	value	value	NOUN
etr-23958	44	23	of	of	ADP
etr-23958	44	24	such	such	ADJ
etr-23958	44	25	practices	practice	NOUN
etr-23958	44	26	.	.	PUNCT
etr-23958	45	1	this	this	DET
etr-23958	45	2	study	study	NOUN
etr-23958	45	3	can	can	AUX
etr-23958	45	4	contribute	contribute	VERB
etr-23958	45	5	to	to	ADP
etr-23958	45	6	marketing	marketing	NOUN
etr-23958	45	7	research	research	NOUN
etr-23958	45	8	and	and	CCONJ
etr-23958	45	9	act	act	VERB
etr-23958	45	10	as	as	ADP
etr-23958	45	11	a	a	DET
etr-23958	45	12	reference	reference	NOUN
etr-23958	45	13	point	point	NOUN
etr-23958	45	14	for	for	ADP
etr-23958	45	15	using	use	VERB
etr-23958	45	16	and	and	CCONJ
etr-23958	45	17	applying	apply	VERB
etr-23958	45	18	data	datum	NOUN
etr-23958	45	19	that	that	PRON
etr-23958	45	20	can	can	AUX
etr-23958	45	21	enhance	enhance	VERB
etr-23958	45	22	event	event	NOUN
etr-23958	45	23	marketing	marketing	NOUN
etr-23958	45	24	strategies	strategy	NOUN
etr-23958	45	25	and	and	CCONJ
etr-23958	45	26	business	business	NOUN
etr-23958	45	27	tactics	tactic	NOUN
etr-23958	45	28	,	,	PUNCT
etr-23958	45	29	while	while	SCONJ
etr-23958	45	30	providing	provide	VERB
etr-23958	45	31	clarity	clarity	NOUN
etr-23958	45	32	about	about	ADP
etr-23958	45	33	how	how	SCONJ
etr-23958	45	34	data	datum	NOUN
etr-23958	45	35	analytics	analytic	NOUN
etr-23958	45	36	are	be	AUX
etr-23958	45	37	currently	currently	ADV
etr-23958	45	38	being	be	AUX
etr-23958	45	39	used	use	VERB
etr-23958	45	40	among	among	ADP
etr-23958	45	41	top	top	ADJ
etr-23958	45	42	industry	industry	NOUN
etr-23958	45	43	-	-	PUNCT
etr-23958	45	44	related	relate	VERB
etr-23958	45	45	organizations	organization	NOUN
etr-23958	45	46	.	.	PUNCT
etr-23958	46	1	it	it	PRON
etr-23958	46	2	also	also	ADV
etr-23958	46	3	allows	allow	VERB
etr-23958	46	4	marketing	marketing	NOUN
etr-23958	46	5	researchers	researcher	NOUN
etr-23958	46	6	to	to	PART
etr-23958	46	7	investigate	investigate	VERB
etr-23958	46	8	the	the	DET
etr-23958	46	9	diversity	diversity	NOUN
etr-23958	46	10	data	datum	NOUN
etr-23958	46	11	can	can	AUX
etr-23958	46	12	provide	provide	VERB
etr-23958	46	13	in	in	ADP
etr-23958	46	14	the	the	DET
etr-23958	46	15	events	event	NOUN
etr-23958	46	16	industry	industry	NOUN
etr-23958	46	17	,	,	PUNCT
etr-23958	46	18	primarily	primarily	ADV
etr-23958	46	19	about	about	ADP
etr-23958	46	20	consumer	consumer	NOUN
etr-23958	46	21	interactions	interaction	NOUN
etr-23958	46	22	within	within	ADP
etr-23958	46	23	markets	market	NOUN
etr-23958	46	24	and	and	CCONJ
etr-23958	46	25	the	the	DET
etr-23958	46	26	products	product	NOUN
etr-23958	46	27	they	they	PRON
etr-23958	46	28	consume	consume	VERB
etr-23958	46	29	.	.	PUNCT
etr-23958	47	1	review	review	NOUN
etr-23958	47	2	of	of	ADP
etr-23958	47	3	literature	literature	NOUN
etr-23958	47	4	the	the	DET
etr-23958	47	5	nature	nature	NOUN
etr-23958	47	6	of	of	ADP
etr-23958	47	7	data	datum	NOUN
etr-23958	47	8	analytics	analytic	NOUN
etr-23958	47	9	data	datum	NOUN
etr-23958	47	10	are	be	AUX
etr-23958	47	11	everywhere	everywhere	ADV
etr-23958	47	12	,	,	PUNCT
etr-23958	47	13	and	and	CCONJ
etr-23958	47	14	today	today	NOUN
etr-23958	47	15	data	datum	NOUN
etr-23958	47	16	are	be	AUX
etr-23958	47	17	proliferating	proliferate	VERB
etr-23958	47	18	at	at	ADP
etr-23958	47	19	an	an	DET
etr-23958	47	20	extraordinary	extraordinary	ADJ
etr-23958	47	21	rate	rate	NOUN
etr-23958	47	22	(	(	PUNCT
etr-23958	47	23	davenport	davenport	NOUN
etr-23958	47	24	,	,	PUNCT
etr-23958	47	25	2013	2013	NUM
etr-23958	47	26	)	)	PUNCT
etr-23958	47	27	.	.	PUNCT
etr-23958	48	1	the	the	DET
etr-23958	48	2	world	world	NOUN
etr-23958	48	3	relies	rely	VERB
etr-23958	48	4	on	on	ADP
etr-23958	48	5	data	datum	NOUN
etr-23958	48	6	every	every	DET
etr-23958	48	7	day	day	NOUN
etr-23958	48	8	,	,	PUNCT
etr-23958	48	9	whether	whether	SCONJ
etr-23958	48	10	it	it	PRON
etr-23958	48	11	stems	stem	VERB
etr-23958	48	12	from	from	ADP
etr-23958	48	13	social	social	ADJ
etr-23958	48	14	media	medium	NOUN
etr-23958	48	15	channels	channel	NOUN
etr-23958	48	16	,	,	PUNCT
etr-23958	48	17	registration	registration	NOUN
etr-23958	48	18	platforms	platform	NOUN
etr-23958	48	19	,	,	PUNCT
etr-23958	48	20	site	site	NOUN
etr-23958	48	21	clicks	click	NOUN
etr-23958	48	22	,	,	PUNCT
etr-23958	48	23	or	or	CCONJ
etr-23958	48	24	feedback	feedback	VERB
etr-23958	48	25	from	from	ADP
etr-23958	48	26	surveys	survey	NOUN
etr-23958	48	27	(	(	PUNCT
etr-23958	48	28	curran	curran	NOUN
etr-23958	48	29	,	,	PUNCT
etr-23958	48	30	2019	2019	NUM
etr-23958	48	31	)	)	PUNCT
etr-23958	48	32	,	,	PUNCT
etr-23958	48	33	data	datum	NOUN
etr-23958	48	34	are	be	AUX
etr-23958	48	35	constantly	constantly	ADV
etr-23958	48	36	being	be	AUX
etr-23958	48	37	collected	collect	VERB
etr-23958	48	38	and	and	CCONJ
etr-23958	48	39	later	later	ADV
etr-23958	48	40	reviewed	review	VERB
etr-23958	48	41	and	and	CCONJ
etr-23958	48	42	analyzed	analyze	VERB
etr-23958	48	43	.	.	PUNCT
etr-23958	49	1	for	for	ADP
etr-23958	49	2	example	example	NOUN
etr-23958	49	3	,	,	PUNCT
etr-23958	49	4	approximately	approximately	ADV
etr-23958	49	5	72,698	72,698	NUM
etr-23958	49	6	google	google	NOUN
etr-23958	49	7	searches	search	NOUN
etr-23958	49	8	worldwide	worldwide	ADV
etr-23958	49	9	are	be	AUX
etr-23958	49	10	happening	happen	VERB
etr-23958	49	11	this	this	DET
etr-23958	49	12	very	very	ADV
etr-23958	49	13	second	second	ADJ
etr-23958	49	14	(	(	PUNCT
etr-23958	49	15	internet	internet	NOUN
etr-23958	49	16	live	live	ADJ
etr-23958	49	17	stats	stat	NOUN
etr-23958	49	18	,	,	PUNCT
etr-23958	49	19	2019	2019	NUM
etr-23958	49	20	)	)	PUNCT
etr-23958	49	21	.	.	PUNCT
etr-23958	50	1	those	those	DET
etr-23958	50	2	searches	search	NOUN
etr-23958	50	3	are	be	AUX
etr-23958	50	4	contributing	contribute	VERB
etr-23958	50	5	to	to	ADP
etr-23958	50	6	the	the	DET
etr-23958	50	7	2.5	2.5	NUM
etr-23958	50	8	quintillion	quintillion	NOUN
etr-23958	50	9	bytes	byte	NOUN
etr-23958	50	10	of	of	ADP
etr-23958	50	11	data	datum	NOUN
etr-23958	50	12	created	create	VERB
etr-23958	50	13	everyday	everyday	ADV
etr-23958	50	14	(	(	PUNCT
etr-23958	50	15	marr	marr	ADJ
etr-23958	50	16	,	,	PUNCT
etr-23958	50	17	2019	2019	NUM
etr-23958	50	18	)	)	PUNCT
etr-23958	50	19	further	far	ADV
etr-23958	50	20	explaining	explain	VERB
etr-23958	50	21	how	how	SCONJ
etr-23958	50	22	data	datum	NOUN
etr-23958	50	23	are	be	AUX
etr-23958	50	24	influencing	influence	VERB
etr-23958	50	25	the	the	DET
etr-23958	50	26	world	world	NOUN
etr-23958	50	27	today	today	NOUN
etr-23958	50	28	.	.	PUNCT
etr-23958	51	1	there	there	PRON
etr-23958	51	2	are	be	VERB
etr-23958	51	3	four	four	NUM
etr-23958	51	4	dimensions	dimension	NOUN
etr-23958	51	5	to	to	ADP
etr-23958	51	6	data	datum	NOUN
etr-23958	51	7	:	:	PUNCT
etr-23958	51	8	volume	volume	NOUN
etr-23958	51	9	,	,	PUNCT
etr-23958	51	10	velocity	velocity	NOUN
etr-23958	51	11	,	,	PUNCT
etr-23958	51	12	variety	variety	NOUN
etr-23958	51	13	,	,	PUNCT
etr-23958	51	14	and	and	CCONJ
etr-23958	51	15	veracity	veracity	NOUN
etr-23958	51	16	(	(	PUNCT
etr-23958	51	17	troester	troester	NOUN
etr-23958	51	18	,	,	PUNCT
etr-23958	51	19	2012	2012	NUM
etr-23958	51	20	)	)	PUNCT
etr-23958	51	21	.	.	PUNCT
etr-23958	52	1	these	these	DET
etr-23958	52	2	dimensions	dimension	NOUN
etr-23958	52	3	acknowledge	acknowledge	VERB
etr-23958	52	4	the	the	DET
etr-23958	52	5	scale	scale	NOUN
etr-23958	52	6	of	of	ADP
etr-23958	52	7	data	datum	NOUN
etr-23958	52	8	,	,	PUNCT
etr-23958	52	9	analysis	analysis	NOUN
etr-23958	52	10	of	of	ADP
etr-23958	52	11	streaming	streaming	NOUN
etr-23958	52	12	data	datum	NOUN
etr-23958	52	13	,	,	PUNCT
etr-23958	52	14	the	the	DET
etr-23958	52	15	different	different	ADJ
etr-23958	52	16	forms	form	NOUN
etr-23958	52	17	of	of	ADP
etr-23958	52	18	data	datum	NOUN
etr-23958	52	19	,	,	PUNCT
etr-23958	52	20	and	and	CCONJ
etr-23958	52	21	the	the	DET
etr-23958	52	22	uncertainty	uncertainty	NOUN
etr-23958	52	23	of	of	ADP
etr-23958	52	24	data	datum	NOUN
etr-23958	52	25	(	(	PUNCT
etr-23958	52	26	ayisi	ayisi	VERB
etr-23958	52	27	,	,	PUNCT
etr-23958	52	28	2014	2014	NUM
etr-23958	52	29	)	)	PUNCT
etr-23958	52	30	.	.	PUNCT
etr-23958	53	1	these	these	DET
etr-23958	53	2	four	four	NUM
etr-23958	53	3	dimensions	dimension	NOUN
etr-23958	53	4	offer	offer	VERB
etr-23958	53	5	a	a	DET
etr-23958	53	6	guide	guide	NOUN
etr-23958	53	7	for	for	SCONJ
etr-23958	53	8	analysts	analyst	NOUN
etr-23958	53	9	to	to	PART
etr-23958	53	10	use	use	VERB
etr-23958	53	11	and	and	CCONJ
etr-23958	53	12	follow	follow	VERB
etr-23958	53	13	in	in	ADP
etr-23958	53	14	trying	try	VERB
etr-23958	53	15	to	to	PART
etr-23958	53	16	accomplish	accomplish	VERB
etr-23958	53	17	the	the	DET
etr-23958	53	18	large	large	ADJ
etr-23958	53	19	task	task	NOUN
etr-23958	53	20	of	of	ADP
etr-23958	53	21	applying	apply	VERB
etr-23958	53	22	data	datum	NOUN
etr-23958	53	23	to	to	ADP
etr-23958	53	24	a	a	DET
etr-23958	53	25	market	market	NOUN
etr-23958	53	26	.	.	PUNCT
etr-23958	54	1	researchers	researcher	NOUN
etr-23958	54	2	have	have	AUX
etr-23958	54	3	classified	classify	VERB
etr-23958	54	4	the	the	DET
etr-23958	54	5	main	main	ADJ
etr-23958	54	6	sources	source	NOUN
etr-23958	54	7	of	of	ADP
etr-23958	54	8	different	different	ADJ
etr-23958	54	9	types	type	NOUN
etr-23958	54	10	of	of	ADP
etr-23958	54	11	data	datum	NOUN
etr-23958	54	12	as	as	ADP
etr-23958	54	13	:	:	PUNCT
etr-23958	54	14	(	(	PUNCT
etr-23958	54	15	1	1	X
etr-23958	54	16	)	)	PUNCT
etr-23958	54	17	public	public	ADJ
etr-23958	54	18	data	datum	NOUN
etr-23958	54	19	,	,	PUNCT
etr-23958	54	20	(	(	PUNCT
etr-23958	54	21	2	2	X
etr-23958	54	22	)	)	PUNCT
etr-23958	54	23	private	private	ADJ
etr-23958	54	24	data	datum	NOUN
etr-23958	54	25	,	,	PUNCT
etr-23958	54	26	(	(	PUNCT
etr-23958	54	27	3	3	X
etr-23958	54	28	)	)	PUNCT
etr-23958	54	29	data	datum	NOUN
etr-23958	54	30	exhaust	exhaust	NOUN
etr-23958	54	31	,	,	PUNCT
etr-23958	54	32	(	(	PUNCT
etr-23958	54	33	4	4	X
etr-23958	54	34	)	)	PUNCT
etr-23958	54	35	community	community	NOUN
etr-23958	54	36	data	datum	NOUN
etr-23958	54	37	,	,	PUNCT
etr-23958	54	38	and	and	CCONJ
etr-23958	54	39	(	(	PUNCT
etr-23958	54	40	5	5	X
etr-23958	54	41	)	)	PUNCT
etr-23958	54	42	self	self	NOUN
etr-23958	54	43	-	-	PUNCT
etr-23958	54	44	quantification	quantification	NOUN
etr-23958	54	45	data	datum	NOUN
etr-23958	54	46	(	(	PUNCT
etr-23958	54	47	george	george	PROPN
etr-23958	54	48	,	,	PUNCT
etr-23958	54	49	haas	haas	PROPN
etr-23958	54	50	,	,	PUNCT
etr-23958	54	51	&	&	CCONJ
etr-23958	54	52	pentland	pentland	PROPN
etr-23958	54	53	,	,	PUNCT
etr-23958	54	54	2014	2014	NUM
etr-23958	54	55	)	)	PUNCT
etr-23958	54	56	.	.	PUNCT
etr-23958	55	1	each	each	DET
etr-23958	55	2	type	type	NOUN
etr-23958	55	3	of	of	ADP
etr-23958	55	4	data	datum	NOUN
etr-23958	55	5	represents	represent	VERB
etr-23958	55	6	a	a	DET
etr-23958	55	7	certain	certain	ADJ
etr-23958	55	8	niche	niche	NOUN
etr-23958	55	9	that	that	PRON
etr-23958	55	10	is	be	AUX
etr-23958	55	11	often	often	ADV
etr-23958	55	12	combined	combine	VERB
etr-23958	55	13	with	with	ADP
etr-23958	55	14	other	other	ADJ
etr-23958	55	15	sources	source	NOUN
etr-23958	55	16	to	to	PART
etr-23958	55	17	be	be	AUX
etr-23958	55	18	used	use	VERB
etr-23958	55	19	in	in	ADP
etr-23958	55	20	providing	provide	VERB
etr-23958	55	21	some	some	DET
etr-23958	55	22	type	type	NOUN
etr-23958	55	23	of	of	ADP
etr-23958	55	24	insight	insight	NOUN
etr-23958	55	25	to	to	ADP
etr-23958	55	26	a	a	DET
etr-23958	55	27	particular	particular	ADJ
etr-23958	55	28	scenario	scenario	NOUN
etr-23958	55	29	,	,	PUNCT
etr-23958	55	30	commonly	commonly	ADV
etr-23958	55	31	known	know	VERB
etr-23958	55	32	as	as	ADP
etr-23958	55	33	analytics	analytic	NOUN
etr-23958	55	34	.	.	PUNCT
etr-23958	56	1	data	datum	NOUN
etr-23958	56	2	analytics	analytic	NOUN
etr-23958	56	3	represents	represent	VERB
etr-23958	56	4	specific	specific	ADJ
etr-23958	56	5	techniques	technique	NOUN
etr-23958	56	6	that	that	PRON
etr-23958	56	7	examine	examine	VERB
etr-23958	56	8	large	large	ADJ
etr-23958	56	9	amounts	amount	NOUN
etr-23958	56	10	of	of	ADP
etr-23958	56	11	data	datum	NOUN
etr-23958	56	12	to	to	PART
etr-23958	56	13	uncover	uncover	VERB
etr-23958	56	14	hidden	hide	VERB
etr-23958	56	15	patterns	pattern	NOUN
etr-23958	56	16	and	and	CCONJ
etr-23958	56	17	other	other	ADJ
etr-23958	56	18	insights	insight	NOUN
etr-23958	56	19	.	.	PUNCT
etr-23958	57	1	data	datum	NOUN
etr-23958	57	2	analytic	analytic	ADJ
etr-23958	57	3	techniques	technique	NOUN
etr-23958	57	4	are	be	AUX
etr-23958	57	5	situational	situational	ADJ
etr-23958	57	6	and	and	CCONJ
etr-23958	57	7	encompass	encompass	VERB
etr-23958	57	8	a	a	DET
etr-23958	57	9	variety	variety	NOUN
etr-23958	57	10	of	of	ADP
etr-23958	57	11	different	different	ADJ
etr-23958	57	12	disciplines	discipline	NOUN
etr-23958	57	13	(	(	PUNCT
etr-23958	57	14	pantelis	pantelis	PROPN
etr-23958	57	15	&	&	CCONJ
etr-23958	57	16	aija	aija	PROPN
etr-23958	57	17	,	,	PUNCT
etr-23958	57	18	2013	2013	NUM
etr-23958	57	19	)	)	PUNCT
etr-23958	57	20	,	,	PUNCT
etr-23958	57	21	most	most	ADV
etr-23958	57	22	commonly	commonly	ADV
etr-23958	57	23	involving	involve	VERB
etr-23958	57	24	statistical	statistical	ADJ
etr-23958	57	25	analysis	analysis	NOUN
etr-23958	57	26	and	and	CCONJ
etr-23958	57	27	categorical	categorical	ADJ
etr-23958	57	28	analysis	analysis	NOUN
etr-23958	57	29	(	(	PUNCT
etr-23958	57	30	mariani	mariani	PROPN
etr-23958	57	31	et	et	PROPN
etr-23958	57	32	al	al	PROPN
etr-23958	57	33	.	.	PROPN
etr-23958	57	34	,	,	PUNCT
etr-23958	57	35	2018	2018	NUM
etr-23958	57	36	)	)	PUNCT
etr-23958	57	37	.	.	PUNCT
etr-23958	58	1	analysis	analysis	NOUN
etr-23958	58	2	results	result	NOUN
etr-23958	58	3	are	be	AUX
etr-23958	58	4	useful	useful	ADJ
etr-23958	58	5	to	to	ADP
etr-23958	58	6	all	all	DET
etr-23958	58	7	industries	industry	NOUN
etr-23958	58	8	and	and	CCONJ
etr-23958	58	9	have	have	AUX
etr-23958	58	10	become	become	VERB
etr-23958	58	11	necessary	necessary	ADJ
etr-23958	58	12	to	to	PART
etr-23958	58	13	produce	produce	VERB
etr-23958	58	14	within	within	ADP
etr-23958	58	15	the	the	DET
etr-23958	58	16	world	world	NOUN
etr-23958	58	17	of	of	ADP
etr-23958	58	18	business	business	NOUN
etr-23958	58	19	(	(	PUNCT
etr-23958	58	20	scott	scott	PROPN
etr-23958	58	21	,	,	PUNCT
etr-23958	58	22	2018	2018	NUM
etr-23958	58	23	)	)	PUNCT
etr-23958	58	24	.	.	PUNCT
etr-23958	59	1	the	the	DET
etr-23958	59	2	benefits	benefit	NOUN
etr-23958	59	3	of	of	ADP
etr-23958	59	4	analyzing	analyze	VERB
etr-23958	59	5	data	datum	NOUN
etr-23958	59	6	are	be	AUX
etr-23958	59	7	limitless	limitless	ADJ
etr-23958	59	8	and	and	CCONJ
etr-23958	59	9	act	act	VERB
etr-23958	59	10	as	as	ADP
etr-23958	59	11	a	a	DET
etr-23958	59	12	key	key	ADJ
etr-23958	59	13	component	component	NOUN
etr-23958	59	14	in	in	ADP
etr-23958	59	15	improving	improve	VERB
etr-23958	59	16	business	business	NOUN
etr-23958	59	17	decisions	decision	NOUN
etr-23958	59	18	and	and	CCONJ
etr-23958	59	19	maintaining	maintain	VERB
etr-23958	59	20	the	the	DET
etr-23958	59	21	relevancy	relevancy	NOUN
etr-23958	59	22	of	of	ADP
etr-23958	59	23	markets	market	NOUN
etr-23958	59	24	(	(	PUNCT
etr-23958	59	25	jewoo	jewoo	PROPN
etr-23958	59	26	&	&	CCONJ
etr-23958	59	27	jongho	jongho	PROPN
etr-23958	59	28	,	,	PUNCT
etr-23958	59	29	2018	2018	NUM
etr-23958	59	30	)	)	PUNCT
etr-23958	59	31	.	.	PUNCT
etr-23958	60	1	thinking	think	VERB
etr-23958	60	2	analytically	analytically	ADV
etr-23958	60	3	is	be	AUX
etr-23958	60	4	now	now	ADV
etr-23958	60	5	seen	see	VERB
etr-23958	60	6	as	as	ADP
etr-23958	60	7	necessary	necessary	ADJ
etr-23958	60	8	for	for	ADP
etr-23958	60	9	success	success	NOUN
etr-23958	60	10	throughout	throughout	ADP
etr-23958	60	11	all	all	DET
etr-23958	60	12	industries	industry	NOUN
etr-23958	60	13	(	(	PUNCT
etr-23958	60	14	mcguire	mcguire	PROPN
etr-23958	60	15	&	&	CCONJ
etr-23958	60	16	osborn	osborn	PROPN
etr-23958	60	17	,	,	PUNCT
etr-23958	60	18	2017	2017	NUM
etr-23958	60	19	)	)	PUNCT
etr-23958	60	20	.	.	PUNCT
etr-23958	61	1	having	have	VERB
etr-23958	61	2	an	an	DET
etr-23958	61	3	analytical	analytical	ADJ
etr-23958	61	4	mindset	mindset	NOUN
etr-23958	61	5	is	be	AUX
etr-23958	61	6	classified	classify	VERB
etr-23958	61	7	as	as	ADP
etr-23958	61	8	an	an	DET
etr-23958	61	9	individual	individual	NOUN
etr-23958	61	10	or	or	CCONJ
etr-23958	61	11	group	group	NOUN
etr-23958	61	12	that	that	PRON
etr-23958	61	13	is	be	AUX
etr-23958	61	14	engrossed	engrossed	ADJ
etr-23958	61	15	and	and	CCONJ
etr-23958	61	16	perceptive	perceptive	ADJ
etr-23958	61	17	to	to	ADP
etr-23958	61	18	their	their	PRON
etr-23958	61	19	surroundings	surrounding	NOUN
etr-23958	61	20	and	and	CCONJ
etr-23958	61	21	demonstrates	demonstrate	VERB
etr-23958	61	22	the	the	DET
etr-23958	61	23	ability	ability	NOUN
etr-23958	61	24	to	to	PART
etr-23958	61	25	think	think	VERB
etr-23958	61	26	deeply	deeply	ADV
etr-23958	61	27	and	and	CCONJ
etr-23958	61	28	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	61	29	orlando	orlando	PROPN
etr-23958	61	30	,	,	PUNCT
etr-23958	61	31	b.	b.	PROPN
etr-23958	61	32	&	&	CCONJ
etr-23958	61	33	lin	lin	PROPN
etr-23958	61	34	.	.	PUNCT
etr-23958	62	1	y.	y.	PROPN
etr-23958	62	2	(	(	PUNCT
etr-23958	62	3	2021	2021	NUM
etr-23958	62	4	)	)	PUNCT
etr-23958	62	5	/	/	SYM
etr-23958	62	6	events	event	NOUN
etr-23958	62	7	and	and	CCONJ
etr-23958	62	8	tourism	tourism	NOUN
etr-23958	62	9	review	review	NOUN
etr-23958	62	10	,	,	PUNCT
etr-23958	62	11	4(1	4(1	NOUN
etr-23958	62	12	)	)	PUNCT
etr-23958	62	13	,	,	PUNCT
etr-23958	62	14	1	1	NUM
etr-23958	62	15	-	-	SYM
etr-23958	62	16	13	13	NUM
etr-23958	62	17	.	.	NOUN
etr-23958	62	18	4	4	NUM
etr-23958	62	19	events	event	NOUN
etr-23958	62	20	and	and	CCONJ
etr-23958	62	21	tourism	tourism	NOUN
etr-23958	62	22	review	review	NOUN
etr-23958	62	23	vol	vol	NOUN
etr-23958	62	24	.	.	PROPN
etr-23958	62	25	4	4	NUM
etr-23958	62	26	no	no	NOUN
etr-23958	62	27	.	.	NOUN
etr-23958	62	28	1	1	NUM
etr-23958	62	29	(	(	PUNCT
etr-23958	62	30	2021	2021	NUM
etr-23958	62	31	)	)	PUNCT
etr-23958	62	32	,	,	PUNCT
etr-23958	62	33	1	1	NUM
etr-23958	62	34	-	-	SYM
etr-23958	62	35	13	13	NUM
etr-23958	62	36	,	,	PUNCT
etr-23958	62	37	doi	doi	NOUN
etr-23958	62	38	:	:	PUNCT
etr-23958	62	39	10.18060/23958	10.18060/23958	NUM
etr-23958	62	40	copyright	copyright	NOUN
etr-23958	62	41	©	©	PROPN
etr-23958	62	42	2021	2021	NUM
etr-23958	62	43	blair	blair	PROPN
etr-23958	62	44	orlando	orlando	PROPN
etr-23958	62	45	and	and	CCONJ
etr-23958	62	46	yeqiang	yeqiang	PROPN
etr-23958	62	47	(	(	PUNCT
etr-23958	62	48	kevin	kevin	PROPN
etr-23958	62	49	)	)	PUNCT
etr-23958	62	50	lin	lin	PROPN
etr-23958	62	51	this	this	DET
etr-23958	62	52	work	work	NOUN
etr-23958	62	53	is	be	AUX
etr-23958	62	54	licensed	license	VERB
etr-23958	62	55	under	under	ADP
etr-23958	62	56	a	a	DET
etr-23958	62	57	creative	creative	ADJ
etr-23958	62	58	commons	common	NOUN
etr-23958	62	59	attribution	attribution	NOUN
etr-23958	62	60	4.0	4.0	NUM
etr-23958	62	61	international	international	ADJ
etr-23958	62	62	license	license	NOUN
etr-23958	62	63	.	.	PUNCT
etr-23958	63	1	respond	respond	VERB
etr-23958	63	2	flexibly	flexibly	ADV
etr-23958	63	3	to	to	ADP
etr-23958	63	4	changing	change	VERB
etr-23958	63	5	circumstances	circumstance	NOUN
etr-23958	63	6	(	(	PUNCT
etr-23958	63	7	alexander	alexander	NOUN
etr-23958	63	8	,	,	PUNCT
etr-23958	63	9	2014	2014	NUM
etr-23958	63	10	;	;	PUNCT
etr-23958	63	11	ku	ku	PROPN
etr-23958	63	12	,	,	PUNCT
etr-23958	63	13	2009	2009	NUM
etr-23958	63	14	)	)	PUNCT
etr-23958	63	15	.	.	PUNCT
etr-23958	64	1	data	data	NOUN
etr-23958	64	2	-	-	PUNCT
etr-23958	64	3	driven	drive	VERB
etr-23958	64	4	decisions	decision	NOUN
etr-23958	64	5	within	within	ADP
etr-23958	64	6	an	an	DET
etr-23958	64	7	organization	organization	NOUN
etr-23958	64	8	are	be	AUX
etr-23958	64	9	guiding	guide	VERB
etr-23958	64	10	how	how	SCONJ
etr-23958	64	11	businesses	business	NOUN
etr-23958	64	12	are	be	AUX
etr-23958	64	13	run	run	VERB
etr-23958	64	14	,	,	PUNCT
etr-23958	64	15	both	both	CCONJ
etr-23958	64	16	internally	internally	ADV
etr-23958	64	17	and	and	CCONJ
etr-23958	64	18	externally	externally	ADV
etr-23958	64	19	.	.	PUNCT
etr-23958	65	1	the	the	DET
etr-23958	65	2	rapid	rapid	ADJ
etr-23958	65	3	growth	growth	NOUN
etr-23958	65	4	of	of	ADP
etr-23958	65	5	analytical	analytical	ADJ
etr-23958	65	6	thinking	thinking	NOUN
etr-23958	65	7	has	have	AUX
etr-23958	65	8	allowed	allow	VERB
etr-23958	65	9	companies	company	NOUN
etr-23958	65	10	to	to	PART
etr-23958	65	11	better	well	ADV
etr-23958	65	12	understand	understand	VERB
etr-23958	65	13	certainties	certainty	NOUN
etr-23958	65	14	about	about	ADP
etr-23958	65	15	trends	trend	NOUN
etr-23958	65	16	while	while	SCONJ
etr-23958	65	17	providing	provide	VERB
etr-23958	65	18	more	more	ADJ
etr-23958	65	19	evidence	evidence	NOUN
etr-23958	65	20	for	for	ADP
etr-23958	65	21	identifying	identify	VERB
etr-23958	65	22	areas	area	NOUN
etr-23958	65	23	where	where	SCONJ
etr-23958	65	24	data	datum	NOUN
etr-23958	65	25	can	can	AUX
etr-23958	65	26	further	far	ADV
etr-23958	65	27	inform	inform	VERB
etr-23958	65	28	one	one	NUM
etr-23958	65	29	’s	’s	PART
etr-23958	65	30	interpretation	interpretation	NOUN
etr-23958	65	31	about	about	ADP
etr-23958	65	32	why	why	SCONJ
etr-23958	65	33	trends	trend	NOUN
etr-23958	65	34	occur	occur	VERB
etr-23958	65	35	(	(	PUNCT
etr-23958	65	36	mayer	mayer	PROPN
etr-23958	65	37	-	-	PUNCT
etr-23958	65	38	schönberger	schönberger	PROPN
etr-23958	65	39	&	&	CCONJ
etr-23958	65	40	cukier	cukier	PROPN
etr-23958	65	41	,	,	PUNCT
etr-23958	65	42	2013	2013	NUM
etr-23958	65	43	)	)	PUNCT
etr-23958	65	44	.	.	PUNCT
etr-23958	66	1	regarding	regard	VERB
etr-23958	66	2	how	how	SCONJ
etr-23958	66	3	companies	company	NOUN
etr-23958	66	4	are	be	AUX
etr-23958	66	5	thinking	think	VERB
etr-23958	66	6	and	and	CCONJ
etr-23958	66	7	treating	treat	VERB
etr-23958	66	8	data	datum	NOUN
etr-23958	66	9	,	,	PUNCT
etr-23958	66	10	shifting	shift	VERB
etr-23958	66	11	from	from	ADP
etr-23958	66	12	simply	simply	ADV
etr-23958	66	13	producing	produce	VERB
etr-23958	66	14	data	datum	NOUN
etr-23958	66	15	to	to	PART
etr-23958	66	16	instead	instead	ADV
etr-23958	66	17	consuming	consume	VERB
etr-23958	66	18	data	datum	NOUN
etr-23958	66	19	can	can	AUX
etr-23958	66	20	be	be	AUX
etr-23958	66	21	the	the	DET
etr-23958	66	22	difference	difference	NOUN
etr-23958	66	23	between	between	ADP
etr-23958	66	24	successful	successful	ADJ
etr-23958	66	25	and	and	CCONJ
etr-23958	66	26	unsuccessful	unsuccessful	ADJ
etr-23958	66	27	marketing	marketing	NOUN
etr-23958	66	28	(	(	PUNCT
etr-23958	66	29	fisher	fisher	NOUN
etr-23958	66	30	,	,	PUNCT
etr-23958	66	31	2009	2009	NUM
etr-23958	66	32	)	)	PUNCT
etr-23958	66	33	.	.	PUNCT
etr-23958	67	1	applying	apply	VERB
etr-23958	67	2	data	datum	NOUN
etr-23958	67	3	analytics	analytic	NOUN
etr-23958	67	4	within	within	ADP
etr-23958	67	5	a	a	DET
etr-23958	67	6	business	business	NOUN
etr-23958	67	7	can	can	AUX
etr-23958	67	8	heavily	heavily	ADV
etr-23958	67	9	influence	influence	VERB
etr-23958	67	10	marketing	marketing	NOUN
etr-23958	67	11	strategies	strategy	NOUN
etr-23958	67	12	and	and	CCONJ
etr-23958	67	13	provide	provide	VERB
etr-23958	67	14	clarity	clarity	NOUN
etr-23958	67	15	about	about	ADP
etr-23958	67	16	the	the	DET
etr-23958	67	17	significance	significance	NOUN
etr-23958	67	18	in	in	ADP
etr-23958	67	19	changing	change	VERB
etr-23958	67	20	such	such	ADJ
etr-23958	67	21	strategies	strategy	NOUN
etr-23958	67	22	.	.	PUNCT
etr-23958	68	1	applications	application	NOUN
etr-23958	68	2	of	of	ADP
etr-23958	68	3	data	datum	NOUN
etr-23958	68	4	analytics	analytic	NOUN
etr-23958	68	5	data	data	PROPN
etr-23958	68	6	analytics	analytic	NOUN
etr-23958	68	7	applications	application	NOUN
etr-23958	68	8	act	act	VERB
etr-23958	68	9	as	as	ADP
etr-23958	68	10	the	the	DET
etr-23958	68	11	main	main	ADJ
etr-23958	68	12	players	player	NOUN
etr-23958	68	13	in	in	ADP
etr-23958	68	14	today	today	NOUN
etr-23958	68	15	's	's	PART
etr-23958	68	16	data	data	NOUN
etr-23958	68	17	-	-	PUNCT
etr-23958	68	18	driven	drive	VERB
etr-23958	68	19	world	world	NOUN
etr-23958	68	20	and	and	CCONJ
etr-23958	68	21	practically	practically	ADV
etr-23958	68	22	any	any	PRON
etr-23958	68	23	topic	topic	NOUN
etr-23958	68	24	or	or	CCONJ
etr-23958	68	25	question	question	NOUN
etr-23958	68	26	can	can	AUX
etr-23958	68	27	be	be	AUX
etr-23958	68	28	explored	explore	VERB
etr-23958	68	29	with	with	ADP
etr-23958	68	30	analytics	analytic	NOUN
etr-23958	68	31	(	(	PUNCT
etr-23958	68	32	davenport	davenport	PROPN
etr-23958	68	33	,	,	PUNCT
etr-23958	68	34	2013	2013	NUM
etr-23958	68	35	)	)	PUNCT
etr-23958	68	36	and	and	CCONJ
etr-23958	68	37	has	have	VERB
etr-23958	68	38	the	the	DET
etr-23958	68	39	potential	potential	NOUN
etr-23958	68	40	to	to	PART
etr-23958	68	41	greatly	greatly	ADV
etr-23958	68	42	impact	impact	VERB
etr-23958	68	43	the	the	DET
etr-23958	68	44	events	event	NOUN
etr-23958	68	45	industry	industry	NOUN
etr-23958	68	46	.	.	PUNCT
etr-23958	69	1	essentially	essentially	ADV
etr-23958	69	2	,	,	PUNCT
etr-23958	69	3	such	such	ADJ
etr-23958	69	4	applications	application	NOUN
etr-23958	69	5	represent	represent	VERB
etr-23958	69	6	how	how	SCONJ
etr-23958	69	7	data	datum	NOUN
etr-23958	69	8	science	science	NOUN
etr-23958	69	9	gets	get	AUX
etr-23958	69	10	operationalized	operationalize	VERB
etr-23958	69	11	,	,	PUNCT
etr-23958	69	12	meaning	mean	VERB
etr-23958	69	13	how	how	SCONJ
etr-23958	69	14	end	end	NOUN
etr-23958	69	15	-	-	PUNCT
etr-23958	69	16	users	user	NOUN
etr-23958	69	17	interact	interact	VERB
etr-23958	69	18	with	with	ADP
etr-23958	69	19	data	datum	NOUN
etr-23958	69	20	,	,	PUNCT
etr-23958	69	21	both	both	CCONJ
etr-23958	69	22	big	big	ADJ
etr-23958	69	23	and	and	CCONJ
etr-23958	69	24	small	small	ADJ
etr-23958	69	25	(	(	PUNCT
etr-23958	69	26	perez	perez	PROPN
etr-23958	69	27	,	,	PUNCT
etr-23958	69	28	2019	2019	NUM
etr-23958	69	29	)	)	PUNCT
etr-23958	69	30	.	.	PUNCT
etr-23958	70	1	there	there	PRON
etr-23958	70	2	are	be	VERB
etr-23958	70	3	various	various	ADJ
etr-23958	70	4	types	type	NOUN
etr-23958	70	5	of	of	ADP
etr-23958	70	6	data	datum	NOUN
etr-23958	70	7	applications	application	NOUN
etr-23958	70	8	that	that	PRON
etr-23958	70	9	serve	serve	VERB
etr-23958	70	10	different	different	ADJ
etr-23958	70	11	purposes	purpose	NOUN
etr-23958	70	12	for	for	ADP
etr-23958	70	13	data	datum	NOUN
etr-23958	70	14	analysts	analyst	NOUN
etr-23958	70	15	including	include	VERB
etr-23958	70	16	:	:	PUNCT
etr-23958	70	17	artificial	artificial	ADJ
etr-23958	70	18	intelligence	intelligence	NOUN
etr-23958	70	19	,	,	PUNCT
etr-23958	70	20	statistics	statistic	NOUN
etr-23958	70	21	,	,	PUNCT
etr-23958	70	22	forecasting	forecasting	NOUN
etr-23958	70	23	,	,	PUNCT
etr-23958	70	24	predictive	predictive	ADJ
etr-23958	70	25	thinking	thinking	NOUN
etr-23958	70	26	,	,	PUNCT
etr-23958	70	27	data	datum	NOUN
etr-23958	70	28	and	and	CCONJ
etr-23958	70	29	text	text	NOUN
etr-23958	70	30	mining	mining	NOUN
etr-23958	70	31	,	,	PUNCT
etr-23958	70	32	optimization	optimization	NOUN
etr-23958	70	33	,	,	PUNCT
etr-23958	70	34	and	and	CCONJ
etr-23958	70	35	experimental	experimental	ADJ
etr-23958	70	36	design	design	NOUN
etr-23958	70	37	(	(	PUNCT
etr-23958	70	38	davenport	davenport	NOUN
etr-23958	70	39	,	,	PUNCT
etr-23958	70	40	2013	2013	NUM
etr-23958	70	41	)	)	PUNCT
etr-23958	70	42	.	.	PUNCT
etr-23958	71	1	the	the	DET
etr-23958	71	2	integration	integration	NOUN
etr-23958	71	3	of	of	ADP
etr-23958	71	4	data	datum	NOUN
etr-23958	71	5	analysis	analysis	NOUN
etr-23958	71	6	and	and	CCONJ
etr-23958	71	7	applications	application	NOUN
etr-23958	71	8	techniques	technique	NOUN
etr-23958	71	9	within	within	ADP
etr-23958	71	10	technology	technology	NOUN
etr-23958	71	11	is	be	AUX
etr-23958	71	12	used	use	VERB
etr-23958	71	13	throughout	throughout	ADP
etr-23958	71	14	multiple	multiple	ADJ
etr-23958	71	15	sectors	sector	NOUN
etr-23958	71	16	of	of	ADP
etr-23958	71	17	the	the	DET
etr-23958	71	18	events	event	NOUN
etr-23958	71	19	industry	industry	NOUN
etr-23958	71	20	including	include	VERB
etr-23958	71	21	conventions	convention	NOUN
etr-23958	71	22	and	and	CCONJ
etr-23958	71	23	meetings	meeting	NOUN
etr-23958	71	24	,	,	PUNCT
etr-23958	71	25	tourism	tourism	NOUN
etr-23958	71	26	and	and	CCONJ
etr-23958	71	27	travel	travel	NOUN
etr-23958	71	28	,	,	PUNCT
etr-23958	71	29	and	and	CCONJ
etr-23958	71	30	sports	sport	NOUN
etr-23958	71	31	.	.	PUNCT
etr-23958	72	1	various	various	ADJ
etr-23958	72	2	techniques	technique	NOUN
etr-23958	72	3	and	and	CCONJ
etr-23958	72	4	their	their	PRON
etr-23958	72	5	accompanying	accompanying	ADJ
etr-23958	72	6	results	result	NOUN
etr-23958	72	7	can	can	AUX
etr-23958	72	8	be	be	AUX
etr-23958	72	9	extremely	extremely	ADV
etr-23958	72	10	influential	influential	ADJ
etr-23958	72	11	in	in	ADP
etr-23958	72	12	making	make	VERB
etr-23958	72	13	decisions	decision	NOUN
etr-23958	72	14	.	.	PUNCT
etr-23958	73	1	one	one	NUM
etr-23958	73	2	popular	popular	ADJ
etr-23958	73	3	application	application	NOUN
etr-23958	73	4	of	of	ADP
etr-23958	73	5	data	datum	NOUN
etr-23958	73	6	analytics	analytic	NOUN
etr-23958	73	7	in	in	ADP
etr-23958	73	8	the	the	DET
etr-23958	73	9	events	event	NOUN
etr-23958	73	10	industry	industry	NOUN
etr-23958	73	11	is	be	AUX
etr-23958	73	12	target	target	NOUN
etr-23958	73	13	marketing	marketing	NOUN
etr-23958	73	14	.	.	PUNCT
etr-23958	74	1	for	for	ADP
etr-23958	74	2	example	example	NOUN
etr-23958	74	3	,	,	PUNCT
etr-23958	74	4	social	social	ADJ
etr-23958	74	5	media	medium	NOUN
etr-23958	74	6	platforms	platform	NOUN
etr-23958	74	7	,	,	PUNCT
etr-23958	74	8	such	such	ADJ
etr-23958	74	9	as	as	ADP
etr-23958	74	10	facebook	facebook	PROPN
etr-23958	74	11	,	,	PUNCT
etr-23958	74	12	instagram	instagram	PROPN
etr-23958	74	13	,	,	PUNCT
etr-23958	74	14	snapchat	snapchat	X
etr-23958	74	15	,	,	PUNCT
etr-23958	74	16	and	and	CCONJ
etr-23958	74	17	twitter	twitter	NOUN
etr-23958	74	18	,	,	PUNCT
etr-23958	74	19	have	have	AUX
etr-23958	74	20	created	create	VERB
etr-23958	74	21	an	an	DET
etr-23958	74	22	endless	endless	ADJ
etr-23958	74	23	stream	stream	NOUN
etr-23958	74	24	of	of	ADP
etr-23958	74	25	data	datum	NOUN
etr-23958	74	26	through	through	ADP
etr-23958	74	27	impressions	impression	NOUN
etr-23958	74	28	,	,	PUNCT
etr-23958	74	29	likes	like	NOUN
etr-23958	74	30	,	,	PUNCT
etr-23958	74	31	and	and	CCONJ
etr-23958	74	32	views	view	NOUN
etr-23958	74	33	(	(	PUNCT
etr-23958	74	34	hu	hu	PROPN
etr-23958	74	35	&	&	CCONJ
etr-23958	74	36	zhang	zhang	PROPN
etr-23958	74	37	,	,	PUNCT
etr-23958	74	38	2018	2018	NUM
etr-23958	74	39	)	)	PUNCT
etr-23958	74	40	.	.	PUNCT
etr-23958	75	1	platforms	platform	NOUN
etr-23958	75	2	like	like	ADP
etr-23958	75	3	these	these	PRON
etr-23958	75	4	have	have	AUX
etr-23958	75	5	allowed	allow	VERB
etr-23958	75	6	companies	company	NOUN
etr-23958	75	7	to	to	PART
etr-23958	75	8	access	access	VERB
etr-23958	75	9	valuable	valuable	ADJ
etr-23958	75	10	data	datum	NOUN
etr-23958	75	11	including	include	VERB
etr-23958	75	12	information	information	NOUN
etr-23958	75	13	about	about	ADP
etr-23958	75	14	users	user	NOUN
etr-23958	75	15	’	’	PART
etr-23958	75	16	photos	photo	NOUN
etr-23958	75	17	and	and	CCONJ
etr-23958	75	18	location	location	NOUN
etr-23958	75	19	data	datum	NOUN
etr-23958	75	20	(	(	PUNCT
etr-23958	75	21	suo	suo	PROPN
etr-23958	75	22	&	&	CCONJ
etr-23958	75	23	zhang	zhang	PROPN
etr-23958	75	24	,	,	PUNCT
etr-23958	75	25	2015	2015	NUM
etr-23958	75	26	)	)	PUNCT
etr-23958	75	27	.	.	PUNCT
etr-23958	76	1	hence	hence	ADV
etr-23958	76	2	,	,	PUNCT
etr-23958	76	3	the	the	DET
etr-23958	76	4	information	information	NOUN
etr-23958	76	5	provides	provide	VERB
etr-23958	76	6	companies	company	NOUN
etr-23958	76	7	with	with	ADP
etr-23958	76	8	the	the	DET
etr-23958	76	9	necessary	necessary	ADJ
etr-23958	76	10	data	datum	NOUN
etr-23958	76	11	to	to	PART
etr-23958	76	12	adjust	adjust	VERB
etr-23958	76	13	their	their	PRON
etr-23958	76	14	marketing	marketing	NOUN
etr-23958	76	15	strategies	strategy	NOUN
etr-23958	76	16	and	and	CCONJ
etr-23958	76	17	to	to	PART
etr-23958	76	18	predict	predict	VERB
etr-23958	76	19	the	the	DET
etr-23958	76	20	desires	desire	NOUN
etr-23958	76	21	of	of	ADP
etr-23958	76	22	where	where	SCONJ
etr-23958	76	23	the	the	DET
etr-23958	76	24	target	target	NOUN
etr-23958	76	25	audience	audience	NOUN
etr-23958	76	26	wants	want	VERB
etr-23958	76	27	to	to	PART
etr-23958	76	28	be	be	AUX
etr-23958	76	29	spending	spend	VERB
etr-23958	76	30	their	their	PRON
etr-23958	76	31	time	time	NOUN
etr-23958	76	32	.	.	PUNCT
etr-23958	77	1	data	datum	NOUN
etr-23958	77	2	generated	generate	VERB
etr-23958	77	3	from	from	ADP
etr-23958	77	4	social	social	ADJ
etr-23958	77	5	media	medium	NOUN
etr-23958	77	6	is	be	AUX
etr-23958	77	7	another	another	DET
etr-23958	77	8	key	key	ADJ
etr-23958	77	9	driver	driver	NOUN
etr-23958	77	10	in	in	ADP
etr-23958	77	11	successfully	successfully	ADV
etr-23958	77	12	measuring	measure	VERB
etr-23958	77	13	business	business	NOUN
etr-23958	77	14	performance	performance	NOUN
etr-23958	77	15	.	.	PUNCT
etr-23958	78	1	metrics	metric	NOUN
etr-23958	78	2	from	from	ADP
etr-23958	78	3	various	various	ADJ
etr-23958	78	4	social	social	ADJ
etr-23958	78	5	platforms	platform	NOUN
etr-23958	78	6	can	can	AUX
etr-23958	78	7	provide	provide	VERB
etr-23958	78	8	marketers	marketer	NOUN
etr-23958	78	9	with	with	ADP
etr-23958	78	10	information	information	NOUN
etr-23958	78	11	that	that	PRON
etr-23958	78	12	shows	show	VERB
etr-23958	78	13	how	how	SCONJ
etr-23958	78	14	users	user	NOUN
etr-23958	78	15	share	share	VERB
etr-23958	78	16	,	,	PUNCT
etr-23958	78	17	view	view	NOUN
etr-23958	78	18	,	,	PUNCT
etr-23958	78	19	or	or	CCONJ
etr-23958	78	20	engage	engage	VERB
etr-23958	78	21	with	with	ADP
etr-23958	78	22	their	their	PRON
etr-23958	78	23	content	content	NOUN
etr-23958	78	24	or	or	CCONJ
etr-23958	78	25	profiles	profile	NOUN
etr-23958	78	26	(	(	PUNCT
etr-23958	78	27	barnhart	barnhart	NOUN
etr-23958	78	28	,	,	PUNCT
etr-23958	78	29	2018	2018	NUM
etr-23958	78	30	)	)	PUNCT
etr-23958	78	31	.	.	PUNCT
etr-23958	79	1	social	social	ADJ
etr-23958	79	2	media	medium	NOUN
etr-23958	79	3	networks	network	NOUN
etr-23958	79	4	have	have	AUX
etr-23958	79	5	now	now	ADV
etr-23958	79	6	created	create	VERB
etr-23958	79	7	platform	platform	NOUN
etr-23958	79	8	tools	tool	NOUN
etr-23958	79	9	available	available	ADJ
etr-23958	79	10	for	for	ADP
etr-23958	79	11	content	content	NOUN
etr-23958	79	12	analysis	analysis	NOUN
etr-23958	79	13	such	such	ADJ
etr-23958	79	14	as	as	ADP
etr-23958	79	15	facebook	facebook	NOUN
etr-23958	79	16	insights	insight	NOUN
etr-23958	79	17	,	,	PUNCT
etr-23958	79	18	twitter	twitter	NOUN
etr-23958	79	19	analytics	analytic	NOUN
etr-23958	79	20	,	,	PUNCT
etr-23958	79	21	and	and	CCONJ
etr-23958	79	22	google	google	PROPN
etr-23958	79	23	analytics	analytic	NOUN
etr-23958	79	24	.	.	PUNCT
etr-23958	80	1	these	these	DET
etr-23958	80	2	tools	tool	NOUN
etr-23958	80	3	allow	allow	VERB
etr-23958	80	4	brands	brand	NOUN
etr-23958	80	5	to	to	PART
etr-23958	80	6	target	target	VERB
etr-23958	80	7	current	current	ADJ
etr-23958	80	8	and	and	CCONJ
etr-23958	80	9	potential	potential	ADJ
etr-23958	80	10	customers	customer	NOUN
etr-23958	80	11	,	,	PUNCT
etr-23958	80	12	drive	drive	VERB
etr-23958	80	13	engagement	engagement	NOUN
etr-23958	80	14	and	and	CCONJ
etr-23958	80	15	conversions	conversion	NOUN
etr-23958	80	16	,	,	PUNCT
etr-23958	80	17	find	find	VERB
etr-23958	80	18	out	out	ADP
etr-23958	80	19	what	what	PRON
etr-23958	80	20	content	content	NOUN
etr-23958	80	21	best	well	ADV
etr-23958	80	22	performs	perform	VERB
etr-23958	80	23	and	and	CCONJ
etr-23958	80	24	how	how	SCONJ
etr-23958	80	25	to	to	PART
etr-23958	80	26	leverage	leverage	VERB
etr-23958	80	27	social	social	ADJ
etr-23958	80	28	networks	network	NOUN
etr-23958	80	29	accordingly	accordingly	ADV
etr-23958	80	30	(	(	PUNCT
etr-23958	80	31	sears	sear	NOUN
etr-23958	80	32	,	,	PUNCT
etr-23958	80	33	2019	2019	NUM
etr-23958	80	34	)	)	PUNCT
etr-23958	80	35	.	.	PUNCT
etr-23958	81	1	this	this	DET
etr-23958	81	2	information	information	NOUN
etr-23958	81	3	is	be	AUX
etr-23958	81	4	used	use	VERB
etr-23958	81	5	to	to	PART
etr-23958	81	6	assess	assess	VERB
etr-23958	81	7	campaign	campaign	NOUN
etr-23958	81	8	performance	performance	NOUN
etr-23958	81	9	,	,	PUNCT
etr-23958	81	10	understand	understand	VERB
etr-23958	81	11	the	the	DET
etr-23958	81	12	target	target	NOUN
etr-23958	81	13	audience	audience	NOUN
etr-23958	81	14	,	,	PUNCT
etr-23958	81	15	develop	develop	VERB
etr-23958	81	16	creative	creative	ADJ
etr-23958	81	17	content	content	NOUN
etr-23958	81	18	,	,	PUNCT
etr-23958	81	19	report	report	VERB
etr-23958	81	20	to	to	ADP
etr-23958	81	21	upper	upper	ADJ
etr-23958	81	22	management	management	NOUN
etr-23958	81	23	,	,	PUNCT
etr-23958	81	24	optimize	optimize	NOUN
etr-23958	81	25	campaign	campaign	NOUN
etr-23958	81	26	performance	performance	NOUN
etr-23958	81	27	,	,	PUNCT
etr-23958	81	28	and	and	CCONJ
etr-23958	81	29	measure	measure	VERB
etr-23958	81	30	return	return	VERB
etr-23958	81	31	on	on	ADP
etr-23958	81	32	investment	investment	NOUN
etr-23958	81	33	(	(	PUNCT
etr-23958	81	34	barnhart	barnhart	NOUN
etr-23958	81	35	,	,	PUNCT
etr-23958	81	36	2018	2018	NUM
etr-23958	81	37	)	)	PUNCT
etr-23958	81	38	.	.	PUNCT
etr-23958	82	1	the	the	DET
etr-23958	82	2	evolution	evolution	NOUN
etr-23958	82	3	of	of	ADP
etr-23958	82	4	technology	technology	NOUN
etr-23958	82	5	has	have	AUX
etr-23958	82	6	created	create	VERB
etr-23958	82	7	a	a	DET
etr-23958	82	8	resource	resource	NOUN
etr-23958	82	9	to	to	PART
etr-23958	82	10	attain	attain	VERB
etr-23958	82	11	endless	endless	ADJ
etr-23958	82	12	opportunity	opportunity	NOUN
etr-23958	82	13	for	for	ADP
etr-23958	82	14	data	datum	NOUN
etr-23958	82	15	usage	usage	NOUN
etr-23958	82	16	.	.	PUNCT
etr-23958	83	1	another	another	DET
etr-23958	83	2	application	application	NOUN
etr-23958	83	3	currently	currently	ADV
etr-23958	83	4	being	be	AUX
etr-23958	83	5	used	use	VERB
etr-23958	83	6	among	among	ADP
etr-23958	83	7	the	the	DET
etr-23958	83	8	events	event	NOUN
etr-23958	83	9	industry	industry	NOUN
etr-23958	83	10	,	,	PUNCT
etr-23958	83	11	more	more	ADV
etr-23958	83	12	specifically	specifically	ADV
etr-23958	83	13	among	among	ADP
etr-23958	83	14	high	high	ADJ
etr-23958	83	15	budgeted	budget	VERB
etr-23958	83	16	mega	mega	NOUN
etr-23958	83	17	-	-	NOUN
etr-23958	83	18	events	event	NOUN
etr-23958	83	19	,	,	PUNCT
etr-23958	83	20	is	be	AUX
etr-23958	83	21	radio	radio	NOUN
etr-23958	83	22	frequency	frequency	NOUN
etr-23958	83	23	identification	identification	NOUN
etr-23958	83	24	(	(	PUNCT
etr-23958	83	25	rfid	rfid	NOUN
etr-23958	83	26	)	)	PUNCT
etr-23958	83	27	wristbands	wristband	NOUN
etr-23958	83	28	.	.	PUNCT
etr-23958	84	1	rfid	rfid	NOUN
etr-23958	84	2	wristbands	wristband	NOUN
etr-23958	84	3	have	have	VERB
etr-23958	84	4	electronic	electronic	ADJ
etr-23958	84	5	chips	chip	NOUN
etr-23958	84	6	inside	inside	ADP
etr-23958	84	7	them	they	PRON
etr-23958	84	8	that	that	PRON
etr-23958	84	9	collect	collect	VERB
etr-23958	84	10	and	and	CCONJ
etr-23958	84	11	track	track	VERB
etr-23958	84	12	data	datum	NOUN
etr-23958	84	13	.	.	PUNCT
etr-23958	85	1	large	large	ADJ
etr-23958	85	2	events	event	NOUN
etr-23958	85	3	,	,	PUNCT
etr-23958	85	4	such	such	ADJ
etr-23958	85	5	as	as	ADP
etr-23958	85	6	festivals	festival	NOUN
etr-23958	85	7	,	,	PUNCT
etr-23958	85	8	use	use	VERB
etr-23958	85	9	rfid	rfid	NOUN
etr-23958	85	10	wristbands	wristband	NOUN
etr-23958	85	11	to	to	PART
etr-23958	85	12	track	track	VERB
etr-23958	85	13	attendees	attendee	NOUN
etr-23958	85	14	’	’	PART
etr-23958	85	15	actions	action	NOUN
etr-23958	85	16	regarding	regard	VERB
etr-23958	85	17	location	location	NOUN
etr-23958	85	18	,	,	PUNCT
etr-23958	85	19	spending	spending	NOUN
etr-23958	85	20	,	,	PUNCT
etr-23958	85	21	and	and	CCONJ
etr-23958	85	22	interests	interest	NOUN
etr-23958	85	23	in	in	ADP
etr-23958	85	24	real	real	ADJ
etr-23958	85	25	time	time	NOUN
etr-23958	85	26	(	(	PUNCT
etr-23958	85	27	hernandez	hernandez	PROPN
etr-23958	85	28	,	,	PUNCT
etr-23958	85	29	2016	2016	NUM
etr-23958	85	30	)	)	PUNCT
etr-23958	85	31	.	.	PUNCT
etr-23958	86	1	by	by	ADP
etr-23958	86	2	collecting	collect	VERB
etr-23958	86	3	data	datum	NOUN
etr-23958	86	4	and	and	CCONJ
etr-23958	86	5	understanding	understand	VERB
etr-23958	86	6	the	the	DET
etr-23958	86	7	demands	demand	NOUN
etr-23958	86	8	and	and	CCONJ
etr-23958	86	9	needs	need	NOUN
etr-23958	86	10	of	of	ADP
etr-23958	86	11	consumers	consumer	NOUN
etr-23958	86	12	,	,	PUNCT
etr-23958	86	13	companies	company	NOUN
etr-23958	86	14	can	can	AUX
etr-23958	86	15	improve	improve	VERB
etr-23958	86	16	business	business	NOUN
etr-23958	86	17	efficiency	efficiency	NOUN
etr-23958	86	18	,	,	PUNCT
etr-23958	86	19	finances	finance	NOUN
etr-23958	86	20	,	,	PUNCT
etr-23958	86	21	and	and	CCONJ
etr-23958	86	22	customer	customer	NOUN
etr-23958	86	23	satisfaction	satisfaction	NOUN
etr-23958	86	24	and	and	CCONJ
etr-23958	86	25	retention	retention	NOUN
etr-23958	86	26	(	(	PUNCT
etr-23958	86	27	eventbrite	eventbrite	X
etr-23958	86	28	,	,	PUNCT
etr-23958	86	29	2019	2019	NUM
etr-23958	86	30	)	)	PUNCT
etr-23958	86	31	.	.	PUNCT
etr-23958	87	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	87	2	orlando	orlando	PROPN
etr-23958	87	3	,	,	PUNCT
etr-23958	87	4	b.	b.	PROPN
etr-23958	87	5	&	&	CCONJ
etr-23958	87	6	lin	lin	PROPN
etr-23958	87	7	.	.	PUNCT
etr-23958	88	1	y.	y.	PROPN
etr-23958	88	2	(	(	PUNCT
etr-23958	88	3	2021	2021	NUM
etr-23958	88	4	)	)	PUNCT
etr-23958	88	5	/	/	SYM
etr-23958	88	6	events	event	NOUN
etr-23958	88	7	and	and	CCONJ
etr-23958	88	8	tourism	tourism	NOUN
etr-23958	88	9	review	review	NOUN
etr-23958	88	10	,	,	PUNCT
etr-23958	88	11	4(1	4(1	NOUN
etr-23958	88	12	)	)	PUNCT
etr-23958	88	13	,	,	PUNCT
etr-23958	88	14	1	1	NUM
etr-23958	88	15	-	-	SYM
etr-23958	88	16	13	13	NUM
etr-23958	88	17	.	.	NOUN
etr-23958	88	18	5	5	NUM
etr-23958	88	19	events	event	NOUN
etr-23958	88	20	and	and	CCONJ
etr-23958	88	21	tourism	tourism	NOUN
etr-23958	88	22	review	review	NOUN
etr-23958	88	23	vol	vol	NOUN
etr-23958	88	24	.	.	PROPN
etr-23958	88	25	4	4	NUM
etr-23958	88	26	no	no	NOUN
etr-23958	88	27	.	.	NOUN
etr-23958	88	28	1	1	NUM
etr-23958	88	29	(	(	PUNCT
etr-23958	88	30	2021	2021	NUM
etr-23958	88	31	)	)	PUNCT
etr-23958	88	32	,	,	PUNCT
etr-23958	88	33	1	1	NUM
etr-23958	88	34	-	-	SYM
etr-23958	88	35	13	13	NUM
etr-23958	88	36	,	,	PUNCT
etr-23958	88	37	doi	doi	NOUN
etr-23958	88	38	:	:	PUNCT
etr-23958	88	39	10.18060/23958	10.18060/23958	NUM
etr-23958	88	40	copyright	copyright	NOUN
etr-23958	88	41	©	©	PROPN
etr-23958	88	42	2021	2021	NUM
etr-23958	88	43	blair	blair	PROPN
etr-23958	88	44	orlando	orlando	PROPN
etr-23958	88	45	and	and	CCONJ
etr-23958	88	46	yeqiang	yeqiang	PROPN
etr-23958	88	47	(	(	PUNCT
etr-23958	88	48	kevin	kevin	PROPN
etr-23958	88	49	)	)	PUNCT
etr-23958	88	50	lin	lin	PROPN
etr-23958	88	51	this	this	DET
etr-23958	88	52	work	work	NOUN
etr-23958	88	53	is	be	AUX
etr-23958	88	54	licensed	license	VERB
etr-23958	88	55	under	under	ADP
etr-23958	88	56	a	a	DET
etr-23958	88	57	creative	creative	ADJ
etr-23958	88	58	commons	common	NOUN
etr-23958	88	59	attribution	attribution	NOUN
etr-23958	88	60	4.0	4.0	NUM
etr-23958	88	61	international	international	ADJ
etr-23958	88	62	license	license	NOUN
etr-23958	88	63	.	.	PUNCT
etr-23958	89	1	data	datum	NOUN
etr-23958	89	2	applications	application	NOUN
etr-23958	89	3	provide	provide	VERB
etr-23958	89	4	event	event	NOUN
etr-23958	89	5	professionals	professional	NOUN
etr-23958	89	6	the	the	DET
etr-23958	89	7	information	information	NOUN
etr-23958	89	8	necessary	necessary	ADJ
etr-23958	89	9	to	to	PART
etr-23958	89	10	offer	offer	VERB
etr-23958	89	11	more	more	ADJ
etr-23958	89	12	personalized	personalized	ADJ
etr-23958	89	13	experiences	experience	NOUN
etr-23958	89	14	,	,	PUNCT
etr-23958	89	15	by	by	ADP
etr-23958	89	16	catering	cater	VERB
etr-23958	89	17	to	to	ADP
etr-23958	89	18	specific	specific	ADJ
etr-23958	89	19	needs	need	NOUN
etr-23958	89	20	.	.	PUNCT
etr-23958	90	1	in	in	ADP
etr-23958	90	2	addition	addition	NOUN
etr-23958	90	3	,	,	PUNCT
etr-23958	90	4	this	this	DET
etr-23958	90	5	information	information	NOUN
etr-23958	90	6	allows	allow	VERB
etr-23958	90	7	event	event	NOUN
etr-23958	90	8	companies	company	VERB
etr-23958	90	9	the	the	DET
etr-23958	90	10	ability	ability	NOUN
etr-23958	90	11	to	to	PART
etr-23958	90	12	better	well	ADJ
etr-23958	90	13	plan	plan	VERB
etr-23958	90	14	and	and	CCONJ
etr-23958	90	15	structure	structure	VERB
etr-23958	90	16	their	their	PRON
etr-23958	90	17	events	event	NOUN
etr-23958	90	18	.	.	PUNCT
etr-23958	91	1	for	for	ADP
etr-23958	91	2	example	example	NOUN
etr-23958	91	3	,	,	PUNCT
etr-23958	91	4	data	datum	NOUN
etr-23958	91	5	from	from	ADP
etr-23958	91	6	an	an	DET
etr-23958	91	7	annual	annual	ADJ
etr-23958	91	8	event	event	NOUN
etr-23958	91	9	showing	show	VERB
etr-23958	91	10	the	the	DET
etr-23958	91	11	number	number	NOUN
etr-23958	91	12	of	of	ADP
etr-23958	91	13	attendees	attendee	NOUN
etr-23958	91	14	,	,	PUNCT
etr-23958	91	15	sales	sale	NOUN
etr-23958	91	16	,	,	PUNCT
etr-23958	91	17	and	and	CCONJ
etr-23958	91	18	costs	cost	NOUN
etr-23958	91	19	act	act	VERB
etr-23958	91	20	as	as	ADP
etr-23958	91	21	the	the	DET
etr-23958	91	22	foundation	foundation	NOUN
etr-23958	91	23	for	for	ADP
etr-23958	91	24	predicting	predict	VERB
etr-23958	91	25	the	the	DET
etr-23958	91	26	next	next	ADJ
etr-23958	91	27	event	event	NOUN
etr-23958	91	28	.	.	PUNCT
etr-23958	92	1	having	have	VERB
etr-23958	92	2	this	this	DET
etr-23958	92	3	prediction	prediction	NOUN
etr-23958	92	4	informs	inform	VERB
etr-23958	92	5	companies	company	NOUN
etr-23958	92	6	about	about	ADP
etr-23958	92	7	changes	change	NOUN
etr-23958	92	8	that	that	PRON
etr-23958	92	9	would	would	AUX
etr-23958	92	10	be	be	AUX
etr-23958	92	11	most	most	ADV
etr-23958	92	12	beneficial	beneficial	ADJ
etr-23958	92	13	to	to	PART
etr-23958	92	14	implement	implement	VERB
etr-23958	92	15	in	in	ADP
etr-23958	92	16	the	the	DET
etr-23958	92	17	future	future	NOUN
etr-23958	92	18	.	.	PUNCT
etr-23958	93	1	barriers	barrier	NOUN
etr-23958	93	2	and	and	CCONJ
etr-23958	93	3	challenges	challenge	NOUN
etr-23958	93	4	to	to	ADP
etr-23958	93	5	data	data	NOUN
etr-23958	93	6	analytics	analytic	NOUN
etr-23958	93	7	adoption	adoption	NOUN
etr-23958	93	8	data	datum	NOUN
etr-23958	93	9	are	be	AUX
etr-23958	93	10	constantly	constantly	ADV
etr-23958	93	11	evolving	evolve	VERB
etr-23958	93	12	and	and	CCONJ
etr-23958	93	13	always	always	ADV
etr-23958	93	14	being	be	AUX
etr-23958	93	15	thought	think	VERB
etr-23958	93	16	about	about	ADP
etr-23958	93	17	and	and	CCONJ
etr-23958	93	18	processed	process	VERB
etr-23958	93	19	to	to	PART
etr-23958	93	20	develop	develop	VERB
etr-23958	93	21	new	new	ADJ
etr-23958	93	22	systems	system	NOUN
etr-23958	93	23	and	and	CCONJ
etr-23958	93	24	perspectives	perspective	NOUN
etr-23958	93	25	on	on	ADP
etr-23958	93	26	how	how	SCONJ
etr-23958	93	27	to	to	PART
etr-23958	93	28	tackle	tackle	VERB
etr-23958	93	29	the	the	DET
etr-23958	93	30	ongoing	ongoing	ADJ
etr-23958	93	31	challenge	challenge	NOUN
etr-23958	93	32	of	of	ADP
etr-23958	93	33	applying	apply	VERB
etr-23958	93	34	data	datum	NOUN
etr-23958	93	35	effectively	effectively	ADV
etr-23958	93	36	and	and	CCONJ
etr-23958	93	37	efficiently	efficiently	ADV
etr-23958	93	38	.	.	PUNCT
etr-23958	94	1	it	it	PRON
etr-23958	94	2	is	be	AUX
etr-23958	94	3	important	important	ADJ
etr-23958	94	4	to	to	PART
etr-23958	94	5	understand	understand	VERB
etr-23958	94	6	the	the	DET
etr-23958	94	7	complexity	complexity	NOUN
etr-23958	94	8	and	and	CCONJ
etr-23958	94	9	challenges	challenge	NOUN
etr-23958	94	10	behind	behind	ADP
etr-23958	94	11	data	datum	NOUN
etr-23958	94	12	.	.	PUNCT
etr-23958	95	1	data	datum	NOUN
etr-23958	95	2	,	,	PUNCT
etr-23958	95	3	though	though	SCONJ
etr-23958	95	4	extremely	extremely	ADV
etr-23958	95	5	valuable	valuable	ADJ
etr-23958	95	6	,	,	PUNCT
etr-23958	95	7	represents	represent	VERB
etr-23958	95	8	a	a	DET
etr-23958	95	9	mass	mass	NOUN
etr-23958	95	10	amount	amount	NOUN
etr-23958	95	11	of	of	ADP
etr-23958	95	12	information	information	NOUN
etr-23958	95	13	that	that	PRON
etr-23958	95	14	can	can	AUX
etr-23958	95	15	be	be	AUX
etr-23958	95	16	difficult	difficult	ADJ
etr-23958	95	17	to	to	PART
etr-23958	95	18	interpret	interpret	VERB
etr-23958	95	19	and	and	CCONJ
etr-23958	95	20	use	use	VERB
etr-23958	95	21	successfully	successfully	ADV
etr-23958	95	22	.	.	PUNCT
etr-23958	96	1	technology	technology	NOUN
etr-23958	96	2	has	have	AUX
etr-23958	96	3	allowed	allow	VERB
etr-23958	96	4	for	for	ADP
etr-23958	96	5	the	the	DET
etr-23958	96	6	digitalization	digitalization	NOUN
etr-23958	96	7	of	of	ADP
etr-23958	96	8	large	large	ADJ
etr-23958	96	9	amounts	amount	NOUN
etr-23958	96	10	of	of	ADP
etr-23958	96	11	data	datum	NOUN
etr-23958	96	12	at	at	ADP
etr-23958	96	13	an	an	DET
etr-23958	96	14	incredibly	incredibly	ADV
etr-23958	96	15	fast	fast	ADJ
etr-23958	96	16	rate	rate	NOUN
etr-23958	96	17	(	(	PUNCT
etr-23958	96	18	jewoo	jewoo	PROPN
etr-23958	96	19	&	&	CCONJ
etr-23958	96	20	jongho	jongho	PROPN
etr-23958	96	21	,	,	PUNCT
etr-23958	96	22	2018	2018	NUM
etr-23958	96	23	)	)	PUNCT
etr-23958	96	24	.	.	PUNCT
etr-23958	97	1	although	although	SCONJ
etr-23958	97	2	it	it	PRON
etr-23958	97	3	is	be	AUX
etr-23958	97	4	inevitable	inevitable	ADJ
etr-23958	97	5	that	that	SCONJ
etr-23958	97	6	technological	technological	ADJ
etr-23958	97	7	advancements	advancement	NOUN
etr-23958	97	8	are	be	AUX
etr-23958	97	9	going	go	VERB
etr-23958	97	10	to	to	PART
etr-23958	97	11	continue	continue	VERB
etr-23958	97	12	to	to	PART
etr-23958	97	13	grow	grow	VERB
etr-23958	97	14	rapidly	rapidly	ADV
etr-23958	97	15	,	,	PUNCT
etr-23958	97	16	issues	issue	NOUN
etr-23958	97	17	associated	associate	VERB
etr-23958	97	18	with	with	ADP
etr-23958	97	19	using	use	VERB
etr-23958	97	20	data	datum	NOUN
etr-23958	97	21	are	be	AUX
etr-23958	97	22	also	also	ADV
etr-23958	97	23	emerging	emerge	VERB
etr-23958	97	24	alongside	alongside	ADP
etr-23958	97	25	that	that	DET
etr-23958	97	26	growth	growth	NOUN
etr-23958	97	27	.	.	PUNCT
etr-23958	98	1	data	datum	NOUN
etr-23958	98	2	analytics	analytic	NOUN
etr-23958	98	3	can	can	AUX
etr-23958	98	4	be	be	AUX
etr-23958	98	5	intimidating	intimidate	VERB
etr-23958	98	6	to	to	PART
etr-23958	98	7	work	work	VERB
etr-23958	98	8	with	with	ADP
etr-23958	98	9	due	due	ADP
etr-23958	98	10	to	to	ADP
etr-23958	98	11	the	the	DET
etr-23958	98	12	influx	influx	NOUN
etr-23958	98	13	of	of	ADP
etr-23958	98	14	opportunity	opportunity	NOUN
etr-23958	98	15	that	that	PRON
etr-23958	98	16	lies	lie	VERB
etr-23958	98	17	within	within	ADP
etr-23958	98	18	data	datum	NOUN
etr-23958	98	19	.	.	PUNCT
etr-23958	99	1	the	the	DET
etr-23958	99	2	hierarchical	hierarchical	ADJ
etr-23958	99	3	constraints	constraint	NOUN
etr-23958	99	4	most	most	ADV
etr-23958	99	5	frequently	frequently	ADV
etr-23958	99	6	explained	explain	VERB
etr-23958	99	7	in	in	ADP
etr-23958	99	8	literature	literature	NOUN
etr-23958	99	9	are	be	AUX
etr-23958	99	10	(	(	PUNCT
etr-23958	99	11	1	1	X
etr-23958	99	12	)	)	PUNCT
etr-23958	99	13	cost	cost	NOUN
etr-23958	99	14	and	and	CCONJ
etr-23958	99	15	time	time	NOUN
etr-23958	99	16	(	(	PUNCT
etr-23958	99	17	jain	jain	PROPN
etr-23958	99	18	,	,	PUNCT
etr-23958	99	19	sharma	sharma	PROPN
etr-23958	99	20	,	,	PUNCT
etr-23958	99	21	&	&	CCONJ
etr-23958	99	22	jayaraman	jayaraman	NOUN
etr-23958	99	23	,	,	PUNCT
etr-23958	99	24	2014	2014	NUM
etr-23958	99	25	)	)	PUNCT
etr-23958	99	26	,	,	PUNCT
etr-23958	99	27	(	(	PUNCT
etr-23958	99	28	2	2	X
etr-23958	99	29	)	)	PUNCT
etr-23958	99	30	correctness	correctness	NOUN
etr-23958	99	31	in	in	ADP
etr-23958	99	32	conclusions	conclusion	NOUN
etr-23958	99	33	(	(	PUNCT
etr-23958	99	34	ding	ding	NOUN
etr-23958	99	35	&	&	CCONJ
etr-23958	99	36	simono	simono	PROPN
etr-23958	99	37	,	,	PUNCT
etr-23958	99	38	2010	2010	NUM
etr-23958	99	39	)	)	PUNCT
etr-23958	99	40	,	,	PUNCT
etr-23958	99	41	(	(	PUNCT
etr-23958	99	42	3	3	X
etr-23958	99	43	)	)	PUNCT
etr-23958	99	44	combining	combine	VERB
etr-23958	99	45	extremely	extremely	ADV
etr-23958	99	46	different	different	ADJ
etr-23958	99	47	sources	source	NOUN
etr-23958	99	48	of	of	ADP
etr-23958	99	49	information	information	NOUN
etr-23958	99	50	(	(	PUNCT
etr-23958	99	51	bedeley	bedeley	PROPN
etr-23958	99	52	&	&	CCONJ
etr-23958	99	53	nemati	nemati	PROPN
etr-23958	99	54	,	,	PUNCT
etr-23958	99	55	2014	2014	NUM
etr-23958	99	56	)	)	PUNCT
etr-23958	99	57	,	,	PUNCT
etr-23958	99	58	and	and	CCONJ
etr-23958	99	59	(	(	PUNCT
etr-23958	99	60	4	4	X
etr-23958	99	61	)	)	PUNCT
etr-23958	99	62	information	information	NOUN
etr-23958	99	63	overload	overload	NOUN
etr-23958	99	64	(	(	PUNCT
etr-23958	99	65	leeflang	leeflang	PROPN
etr-23958	99	66	et	et	PROPN
etr-23958	99	67	al	al	PROPN
etr-23958	99	68	.	.	PROPN
etr-23958	99	69	,	,	PUNCT
etr-23958	99	70	2014	2014	NUM
etr-23958	99	71	)	)	PUNCT
etr-23958	99	72	.	.	PUNCT
etr-23958	100	1	data	datum	NOUN
etr-23958	100	2	,	,	PUNCT
etr-23958	100	3	when	when	SCONJ
etr-23958	100	4	used	use	VERB
etr-23958	100	5	correctly	correctly	ADV
etr-23958	100	6	and	and	CCONJ
etr-23958	100	7	effectively	effectively	ADV
etr-23958	100	8	,	,	PUNCT
etr-23958	100	9	can	can	AUX
etr-23958	100	10	strengthen	strengthen	VERB
etr-23958	100	11	any	any	DET
etr-23958	100	12	business	business	NOUN
etr-23958	100	13	,	,	PUNCT
etr-23958	100	14	but	but	CCONJ
etr-23958	100	15	unfortunately	unfortunately	ADV
etr-23958	100	16	,	,	PUNCT
etr-23958	100	17	the	the	DET
etr-23958	100	18	limitations	limitation	NOUN
etr-23958	100	19	involved	involve	VERB
etr-23958	100	20	with	with	ADP
etr-23958	100	21	collecting	collect	VERB
etr-23958	100	22	and	and	CCONJ
etr-23958	100	23	analyzing	analyze	VERB
etr-23958	100	24	data	datum	NOUN
etr-23958	100	25	can	can	AUX
etr-23958	100	26	be	be	AUX
etr-23958	100	27	overwhelming	overwhelming	ADJ
etr-23958	100	28	.	.	PUNCT
etr-23958	101	1	two	two	NUM
etr-23958	101	2	of	of	ADP
etr-23958	101	3	the	the	DET
etr-23958	101	4	biggest	big	ADJ
etr-23958	101	5	challenges	challenge	NOUN
etr-23958	101	6	come	come	VERB
etr-23958	101	7	from	from	ADP
etr-23958	101	8	a	a	DET
etr-23958	101	9	lack	lack	NOUN
etr-23958	101	10	of	of	ADP
etr-23958	101	11	funding	funding	NOUN
etr-23958	101	12	and	and	CCONJ
etr-23958	101	13	time	time	NOUN
etr-23958	101	14	.	.	PUNCT
etr-23958	102	1	it	it	PRON
etr-23958	102	2	costs	cost	VERB
etr-23958	102	3	and	and	CCONJ
etr-23958	102	4	takes	take	VERB
etr-23958	102	5	a	a	DET
etr-23958	102	6	lot	lot	NOUN
etr-23958	102	7	of	of	ADP
etr-23958	102	8	time	time	NOUN
etr-23958	102	9	to	to	PART
etr-23958	102	10	find	find	VERB
etr-23958	102	11	,	,	PUNCT
etr-23958	102	12	hire	hire	NOUN
etr-23958	102	13	,	,	PUNCT
etr-23958	102	14	and	and	CCONJ
etr-23958	102	15	invest	invest	VERB
etr-23958	102	16	in	in	ADP
etr-23958	102	17	a	a	DET
etr-23958	102	18	team	team	NOUN
etr-23958	102	19	of	of	ADP
etr-23958	102	20	data	datum	NOUN
etr-23958	102	21	analysts	analyst	NOUN
etr-23958	102	22	that	that	PRON
etr-23958	102	23	have	have	VERB
etr-23958	102	24	proper	proper	ADJ
etr-23958	102	25	knowledge	knowledge	NOUN
etr-23958	102	26	of	of	ADP
etr-23958	102	27	the	the	DET
etr-23958	102	28	events	event	NOUN
etr-23958	102	29	industry	industry	NOUN
etr-23958	102	30	and	and	CCONJ
etr-23958	102	31	know	know	VERB
etr-23958	102	32	how	how	SCONJ
etr-23958	102	33	to	to	PART
etr-23958	102	34	process	process	VERB
etr-23958	102	35	industry	industry	NOUN
etr-23958	102	36	-	-	PUNCT
etr-23958	102	37	related	relate	VERB
etr-23958	102	38	data	datum	NOUN
etr-23958	102	39	.	.	PUNCT
etr-23958	103	1	although	although	SCONJ
etr-23958	103	2	some	some	DET
etr-23958	103	3	data	datum	NOUN
etr-23958	103	4	comes	come	VERB
etr-23958	103	5	at	at	ADP
etr-23958	103	6	little	little	ADJ
etr-23958	103	7	to	to	ADP
etr-23958	103	8	no	no	DET
etr-23958	103	9	cost	cost	NOUN
etr-23958	103	10	,	,	PUNCT
etr-23958	103	11	the	the	DET
etr-23958	103	12	problem	problem	NOUN
etr-23958	103	13	still	still	ADV
etr-23958	103	14	lies	lie	VERB
etr-23958	103	15	with	with	ADP
etr-23958	103	16	finding	find	VERB
etr-23958	103	17	the	the	DET
etr-23958	103	18	right	right	ADJ
etr-23958	103	19	people	people	NOUN
etr-23958	103	20	to	to	PART
etr-23958	103	21	be	be	AUX
etr-23958	103	22	able	able	ADJ
etr-23958	103	23	to	to	PART
etr-23958	103	24	examine	examine	VERB
etr-23958	103	25	and	and	CCONJ
etr-23958	103	26	highlight	highlight	VERB
etr-23958	103	27	key	key	ADJ
etr-23958	103	28	insights	insight	NOUN
etr-23958	103	29	about	about	ADP
etr-23958	103	30	that	that	DET
etr-23958	103	31	data	data	NOUN
etr-23958	103	32	.	.	PUNCT
etr-23958	104	1	another	another	DET
etr-23958	104	2	major	major	ADJ
etr-23958	104	3	contributor	contributor	NOUN
etr-23958	104	4	in	in	ADP
etr-23958	104	5	limiting	limit	VERB
etr-23958	104	6	companies	company	NOUN
etr-23958	104	7	from	from	ADP
etr-23958	104	8	using	use	VERB
etr-23958	104	9	data	datum	NOUN
etr-23958	104	10	analytics	analytic	NOUN
etr-23958	104	11	to	to	ADP
etr-23958	104	12	their	their	PRON
etr-23958	104	13	advantage	advantage	NOUN
etr-23958	104	14	is	be	AUX
etr-23958	104	15	avoiding	avoid	VERB
etr-23958	104	16	falsifying	falsify	VERB
etr-23958	104	17	conclusions	conclusion	NOUN
etr-23958	104	18	from	from	ADP
etr-23958	104	19	data	datum	NOUN
etr-23958	104	20	.	.	PUNCT
etr-23958	105	1	today	today	NOUN
etr-23958	105	2	,	,	PUNCT
etr-23958	105	3	more	more	ADJ
etr-23958	105	4	than	than	ADP
etr-23958	105	5	80	80	NUM
etr-23958	105	6	%	%	NOUN
etr-23958	105	7	of	of	ADP
etr-23958	105	8	data	datum	NOUN
etr-23958	105	9	is	be	AUX
etr-23958	105	10	unstructured	unstructure	VERB
etr-23958	105	11	(	(	PUNCT
etr-23958	105	12	grimes	grime	NOUN
etr-23958	105	13	,	,	PUNCT
etr-23958	105	14	2018	2018	NUM
etr-23958	105	15	)	)	PUNCT
etr-23958	105	16	and	and	CCONJ
etr-23958	105	17	refers	refer	VERB
etr-23958	105	18	to	to	ADP
etr-23958	105	19	data	datum	NOUN
etr-23958	105	20	that	that	PRON
etr-23958	105	21	simply	simply	ADV
etr-23958	105	22	does	do	AUX
etr-23958	105	23	not	not	PART
etr-23958	105	24	fit	fit	VERB
etr-23958	105	25	neatly	neatly	ADV
etr-23958	105	26	in	in	ADP
etr-23958	105	27	traditional	traditional	ADJ
etr-23958	105	28	relational	relational	ADJ
etr-23958	105	29	databases	database	NOUN
etr-23958	105	30	,	,	PUNCT
etr-23958	105	31	mainly	mainly	ADV
etr-23958	105	32	because	because	SCONJ
etr-23958	105	33	it	it	PRON
etr-23958	105	34	represents	represent	VERB
etr-23958	105	35	information	information	NOUN
etr-23958	105	36	related	relate	VERB
etr-23958	105	37	to	to	ADP
etr-23958	105	38	multiple	multiple	ADJ
etr-23958	105	39	industries	industry	NOUN
etr-23958	105	40	and	and	CCONJ
etr-23958	105	41	sectors	sector	NOUN
etr-23958	105	42	within	within	ADP
etr-23958	105	43	such	such	ADJ
etr-23958	105	44	industries	industry	NOUN
etr-23958	105	45	(	(	PUNCT
etr-23958	105	46	mongodb	mongodb	NOUN
etr-23958	105	47	,	,	PUNCT
etr-23958	105	48	2019	2019	NUM
etr-23958	105	49	)	)	PUNCT
etr-23958	105	50	.	.	PUNCT
etr-23958	106	1	the	the	DET
etr-23958	106	2	scale	scale	NOUN
etr-23958	106	3	of	of	ADP
etr-23958	106	4	unstructured	unstructured	ADJ
etr-23958	106	5	data	datum	NOUN
etr-23958	106	6	can	can	AUX
etr-23958	106	7	have	have	VERB
etr-23958	106	8	some	some	DET
etr-23958	106	9	complications	complication	NOUN
etr-23958	106	10	relating	relate	VERB
etr-23958	106	11	to	to	ADP
etr-23958	106	12	the	the	DET
etr-23958	106	13	missing	miss	VERB
etr-23958	106	14	values	value	NOUN
etr-23958	106	15	within	within	ADP
etr-23958	106	16	data	datum	NOUN
etr-23958	106	17	that	that	PRON
etr-23958	106	18	can	can	AUX
etr-23958	106	19	lead	lead	VERB
etr-23958	106	20	to	to	ADP
etr-23958	106	21	data	datum	NOUN
etr-23958	106	22	being	be	AUX
etr-23958	106	23	misused	misuse	VERB
etr-23958	106	24	and	and	CCONJ
etr-23958	106	25	can	can	AUX
etr-23958	106	26	cause	cause	VERB
etr-23958	106	27	false	false	ADJ
etr-23958	106	28	interpretations	interpretation	NOUN
etr-23958	106	29	or	or	CCONJ
etr-23958	106	30	bias	bias	NOUN
etr-23958	106	31	results	result	NOUN
etr-23958	106	32	(	(	PUNCT
etr-23958	106	33	jewoo	jewoo	NOUN
etr-23958	106	34	&	&	CCONJ
etr-23958	106	35	jongho	jongho	PROPN
etr-23958	106	36	,	,	PUNCT
etr-23958	106	37	2018	2018	NUM
etr-23958	106	38	)	)	PUNCT
etr-23958	106	39	.	.	PUNCT
etr-23958	107	1	developing	develop	VERB
etr-23958	107	2	a	a	DET
etr-23958	107	3	system	system	NOUN
etr-23958	107	4	that	that	PRON
etr-23958	107	5	can	can	AUX
etr-23958	107	6	combine	combine	VERB
etr-23958	107	7	big	big	ADJ
etr-23958	107	8	and	and	CCONJ
etr-23958	107	9	small	small	ADJ
etr-23958	107	10	data	datum	NOUN
etr-23958	107	11	is	be	AUX
etr-23958	107	12	another	another	DET
etr-23958	107	13	issue	issue	NOUN
etr-23958	107	14	companies	company	NOUN
etr-23958	107	15	face	face	VERB
etr-23958	107	16	regarding	regard	VERB
etr-23958	107	17	data	data	NOUN
etr-23958	107	18	application	application	NOUN
etr-23958	107	19	(	(	PUNCT
etr-23958	107	20	ayisi	ayisi	VERB
etr-23958	107	21	,	,	PUNCT
etr-23958	107	22	2014	2014	NUM
etr-23958	107	23	)	)	PUNCT
etr-23958	107	24	.	.	PUNCT
etr-23958	108	1	though	though	SCONJ
etr-23958	108	2	valuable	valuable	ADJ
etr-23958	108	3	,	,	PUNCT
etr-23958	108	4	the	the	DET
etr-23958	108	5	rapid	rapid	ADJ
etr-23958	108	6	proliferation	proliferation	NOUN
etr-23958	108	7	of	of	ADP
etr-23958	108	8	data	datum	NOUN
etr-23958	108	9	available	available	ADJ
etr-23958	108	10	today	today	NOUN
etr-23958	108	11	makes	make	VERB
etr-23958	108	12	it	it	PRON
etr-23958	108	13	difficult	difficult	ADJ
etr-23958	108	14	to	to	PART
etr-23958	108	15	weed	weed	VERB
etr-23958	108	16	through	through	ADP
etr-23958	108	17	the	the	DET
etr-23958	108	18	data	datum	NOUN
etr-23958	108	19	and	and	CCONJ
etr-23958	108	20	come	come	VERB
etr-23958	108	21	up	up	ADP
etr-23958	108	22	with	with	ADP
etr-23958	108	23	a	a	DET
etr-23958	108	24	compelling	compelling	ADJ
etr-23958	108	25	narrative	narrative	NOUN
etr-23958	108	26	to	to	PART
etr-23958	108	27	share	share	VERB
etr-23958	108	28	with	with	ADP
etr-23958	108	29	key	key	ADJ
etr-23958	108	30	stakeholders	stakeholder	NOUN
etr-23958	108	31	within	within	ADP
etr-23958	108	32	a	a	DET
etr-23958	108	33	company	company	NOUN
etr-23958	108	34	(	(	PUNCT
etr-23958	108	35	berland	berland	PROPN
etr-23958	108	36	,	,	PUNCT
etr-23958	108	37	2017	2017	NUM
etr-23958	108	38	)	)	PUNCT
etr-23958	108	39	.	.	PUNCT
etr-23958	109	1	this	this	PRON
etr-23958	109	2	goes	go	VERB
etr-23958	109	3	hand	hand	NOUN
etr-23958	109	4	in	in	ADP
etr-23958	109	5	hand	hand	NOUN
etr-23958	109	6	with	with	ADP
etr-23958	109	7	the	the	DET
etr-23958	109	8	issue	issue	NOUN
etr-23958	109	9	of	of	ADP
etr-23958	109	10	information	information	NOUN
etr-23958	109	11	overload	overload	NOUN
etr-23958	109	12	caused	cause	VERB
etr-23958	109	13	by	by	ADP
etr-23958	109	14	the	the	DET
etr-23958	109	15	unstructured	unstructured	ADJ
etr-23958	109	16	nature	nature	NOUN
etr-23958	109	17	of	of	ADP
etr-23958	109	18	large	large	ADJ
etr-23958	109	19	volume	volume	NOUN
etr-23958	109	20	data	datum	NOUN
etr-23958	109	21	.	.	PUNCT
etr-23958	110	1	managers	manager	NOUN
etr-23958	110	2	are	be	AUX
etr-23958	110	3	faced	face	VERB
etr-23958	110	4	with	with	ADP
etr-23958	110	5	the	the	DET
etr-23958	110	6	demanding	demanding	ADJ
etr-23958	110	7	task	task	NOUN
etr-23958	110	8	of	of	ADP
etr-23958	110	9	organizing	organize	VERB
etr-23958	110	10	and	and	CCONJ
etr-23958	110	11	determining	determine	VERB
etr-23958	110	12	the	the	DET
etr-23958	110	13	best	good	ADJ
etr-23958	110	14	way	way	NOUN
etr-23958	110	15	to	to	PART
etr-23958	110	16	strategically	strategically	ADV
etr-23958	110	17	use	use	VERB
etr-23958	110	18	data	datum	NOUN
etr-23958	110	19	as	as	ADP
etr-23958	110	20	an	an	DET
etr-23958	110	21	advantage	advantage	NOUN
etr-23958	110	22	within	within	ADP
etr-23958	110	23	their	their	PRON
etr-23958	110	24	businesses	business	NOUN
etr-23958	110	25	(	(	PUNCT
etr-23958	110	26	saxena	saxena	PROPN
etr-23958	110	27	&	&	CCONJ
etr-23958	110	28	lamest	lame	ADJ
etr-23958	110	29	,	,	PUNCT
etr-23958	110	30	2018	2018	NUM
etr-23958	110	31	)	)	PUNCT
etr-23958	110	32	.	.	PUNCT
etr-23958	111	1	information	information	NOUN
etr-23958	111	2	overload	overload	NOUN
etr-23958	111	3	is	be	AUX
etr-23958	111	4	usually	usually	ADV
etr-23958	111	5	characterized	characterize	VERB
etr-23958	111	6	by	by	ADP
etr-23958	111	7	feeling	feel	VERB
etr-23958	111	8	overwhelmed	overwhelmed	ADJ
etr-23958	111	9	(	(	PUNCT
etr-23958	111	10	savolainen	savolainen	NOUN
etr-23958	111	11	,	,	PUNCT
etr-23958	111	12	2007	2007	NUM
etr-23958	111	13	)	)	PUNCT
etr-23958	111	14	by	by	ADP
etr-23958	111	15	the	the	DET
etr-23958	111	16	sheer	sheer	ADJ
etr-23958	111	17	capacity	capacity	NOUN
etr-23958	111	18	of	of	ADP
etr-23958	111	19	data	datum	NOUN
etr-23958	111	20	and	and	CCONJ
etr-23958	111	21	the	the	DET
etr-23958	111	22	paucity	paucity	NOUN
etr-23958	111	23	of	of	ADP
etr-23958	111	24	time	time	NOUN
etr-23958	111	25	(	(	PUNCT
etr-23958	111	26	ayyagari	ayyagari	PROPN
etr-23958	111	27	et	et	PROPN
etr-23958	111	28	al	al	PROPN
etr-23958	111	29	.	.	PROPN
etr-23958	111	30	,	,	PUNCT
etr-23958	111	31	2011	2011	NUM
etr-23958	111	32	)	)	PUNCT
etr-23958	111	33	.	.	PUNCT
etr-23958	112	1	the	the	DET
etr-23958	112	2	main	main	ADJ
etr-23958	112	3	connection	connection	NOUN
etr-23958	112	4	among	among	ADP
etr-23958	112	5	all	all	DET
etr-23958	112	6	these	these	DET
etr-23958	112	7	challenges	challenge	NOUN
etr-23958	112	8	is	be	AUX
etr-23958	112	9	simple	simple	ADJ
etr-23958	112	10	,	,	PUNCT
etr-23958	112	11	finding	find	VERB
etr-23958	112	12	value	value	NOUN
etr-23958	112	13	in	in	ADP
etr-23958	112	14	data	datum	NOUN
etr-23958	112	15	.	.	PUNCT
etr-23958	113	1	to	to	PART
etr-23958	113	2	overcome	overcome	VERB
etr-23958	113	3	these	these	DET
etr-23958	113	4	challenges	challenge	NOUN
etr-23958	113	5	,	,	PUNCT
etr-23958	113	6	companies	company	NOUN
etr-23958	113	7	must	must	AUX
etr-23958	113	8	investigate	investigate	VERB
etr-23958	113	9	the	the	DET
etr-23958	113	10	purpose	purpose	NOUN
etr-23958	113	11	behind	behind	ADP
etr-23958	113	12	using	use	VERB
etr-23958	113	13	and	and	CCONJ
etr-23958	113	14	analyzing	analyze	VERB
etr-23958	113	15	data	datum	NOUN
etr-23958	113	16	.	.	PUNCT
etr-23958	114	1	nevertheless	nevertheless	ADV
etr-23958	114	2	,	,	PUNCT
etr-23958	114	3	companies	company	NOUN
etr-23958	114	4	must	must	AUX
etr-23958	114	5	embrace	embrace	VERB
etr-23958	114	6	the	the	DET
etr-23958	114	7	opportunity	opportunity	NOUN
etr-23958	114	8	within	within	ADP
etr-23958	114	9	data	datum	NOUN
etr-23958	114	10	and	and	CCONJ
etr-23958	114	11	develop	develop	VERB
etr-23958	114	12	a	a	DET
etr-23958	114	13	system	system	NOUN
etr-23958	114	14	that	that	PRON
etr-23958	114	15	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	114	16	orlando	orlando	PROPN
etr-23958	114	17	,	,	PUNCT
etr-23958	114	18	b.	b.	PROPN
etr-23958	114	19	&	&	CCONJ
etr-23958	114	20	lin	lin	PROPN
etr-23958	114	21	.	.	PUNCT
etr-23958	115	1	y.	y.	PROPN
etr-23958	115	2	(	(	PUNCT
etr-23958	115	3	2021	2021	NUM
etr-23958	115	4	)	)	PUNCT
etr-23958	115	5	/	/	SYM
etr-23958	115	6	events	event	NOUN
etr-23958	115	7	and	and	CCONJ
etr-23958	115	8	tourism	tourism	NOUN
etr-23958	115	9	review	review	NOUN
etr-23958	115	10	,	,	PUNCT
etr-23958	115	11	4(1	4(1	NOUN
etr-23958	115	12	)	)	PUNCT
etr-23958	115	13	,	,	PUNCT
etr-23958	115	14	1	1	NUM
etr-23958	115	15	-	-	SYM
etr-23958	115	16	13	13	NUM
etr-23958	115	17	.	.	NOUN
etr-23958	115	18	6	6	NUM
etr-23958	115	19	events	event	NOUN
etr-23958	115	20	and	and	CCONJ
etr-23958	115	21	tourism	tourism	NOUN
etr-23958	115	22	review	review	NOUN
etr-23958	115	23	vol	vol	NOUN
etr-23958	115	24	.	.	PROPN
etr-23958	115	25	4	4	NUM
etr-23958	115	26	no	no	NOUN
etr-23958	115	27	.	.	NOUN
etr-23958	115	28	1	1	NUM
etr-23958	115	29	(	(	PUNCT
etr-23958	115	30	2021	2021	NUM
etr-23958	115	31	)	)	PUNCT
etr-23958	115	32	,	,	PUNCT
etr-23958	115	33	1	1	NUM
etr-23958	115	34	-	-	SYM
etr-23958	115	35	13	13	NUM
etr-23958	115	36	,	,	PUNCT
etr-23958	115	37	doi	doi	NOUN
etr-23958	115	38	:	:	PUNCT
etr-23958	115	39	10.18060/23958	10.18060/23958	NUM
etr-23958	115	40	copyright	copyright	NOUN
etr-23958	115	41	©	©	PROPN
etr-23958	115	42	2021	2021	NUM
etr-23958	115	43	blair	blair	PROPN
etr-23958	115	44	orlando	orlando	PROPN
etr-23958	115	45	and	and	CCONJ
etr-23958	115	46	yeqiang	yeqiang	PROPN
etr-23958	115	47	(	(	PUNCT
etr-23958	115	48	kevin	kevin	PROPN
etr-23958	115	49	)	)	PUNCT
etr-23958	115	50	lin	lin	PROPN
etr-23958	115	51	this	this	DET
etr-23958	115	52	work	work	NOUN
etr-23958	115	53	is	be	AUX
etr-23958	115	54	licensed	license	VERB
etr-23958	115	55	under	under	ADP
etr-23958	115	56	a	a	DET
etr-23958	115	57	creative	creative	ADJ
etr-23958	115	58	commons	common	NOUN
etr-23958	115	59	attribution	attribution	NOUN
etr-23958	115	60	4.0	4.0	NUM
etr-23958	115	61	international	international	ADJ
etr-23958	115	62	license	license	NOUN
etr-23958	115	63	.	.	PUNCT
etr-23958	116	1	aligns	align	VERB
etr-23958	116	2	with	with	ADP
etr-23958	116	3	their	their	PRON
etr-23958	116	4	business	business	NOUN
etr-23958	116	5	plan	plan	NOUN
etr-23958	116	6	and	and	CCONJ
etr-23958	116	7	use	use	VERB
etr-23958	116	8	that	that	PRON
etr-23958	116	9	as	as	ADP
etr-23958	116	10	a	a	DET
etr-23958	116	11	guide	guide	NOUN
etr-23958	116	12	for	for	ADP
etr-23958	116	13	making	make	VERB
etr-23958	116	14	decisions	decision	NOUN
etr-23958	116	15	and	and	CCONJ
etr-23958	116	16	changing	change	VERB
etr-23958	116	17	business	business	NOUN
etr-23958	116	18	.	.	PUNCT
etr-23958	117	1	although	although	SCONJ
etr-23958	117	2	several	several	ADJ
etr-23958	117	3	studies	study	NOUN
etr-23958	117	4	have	have	AUX
etr-23958	117	5	investigated	investigate	VERB
etr-23958	117	6	the	the	DET
etr-23958	117	7	impact	impact	NOUN
etr-23958	117	8	data	datum	NOUN
etr-23958	117	9	can	can	AUX
etr-23958	117	10	have	have	VERB
etr-23958	117	11	within	within	ADP
etr-23958	117	12	a	a	DET
etr-23958	117	13	business	business	NOUN
etr-23958	117	14	,	,	PUNCT
etr-23958	117	15	few	few	ADJ
etr-23958	117	16	have	have	AUX
etr-23958	117	17	investigated	investigate	VERB
etr-23958	117	18	this	this	DET
etr-23958	117	19	topic	topic	NOUN
etr-23958	117	20	in	in	ADP
etr-23958	117	21	relation	relation	NOUN
etr-23958	117	22	to	to	ADP
etr-23958	117	23	the	the	DET
etr-23958	117	24	events	event	NOUN
etr-23958	117	25	industry	industry	NOUN
etr-23958	117	26	.	.	PUNCT
etr-23958	118	1	this	this	DET
etr-23958	118	2	study	study	NOUN
etr-23958	118	3	specifically	specifically	ADV
etr-23958	118	4	addresses	address	VERB
etr-23958	118	5	the	the	DET
etr-23958	118	6	challenges	challenge	NOUN
etr-23958	118	7	and	and	CCONJ
etr-23958	118	8	benefits	benefit	NOUN
etr-23958	118	9	of	of	ADP
etr-23958	118	10	adopting	adopt	VERB
etr-23958	118	11	data	datum	NOUN
etr-23958	118	12	analytics	analytic	NOUN
etr-23958	118	13	among	among	ADP
etr-23958	118	14	top	top	ADJ
etr-23958	118	15	industry	industry	NOUN
etr-23958	118	16	performers	performer	NOUN
etr-23958	118	17	.	.	PUNCT
etr-23958	119	1	methods	method	NOUN
etr-23958	119	2	this	this	DET
etr-23958	119	3	research	research	NOUN
etr-23958	119	4	adopted	adopt	VERB
etr-23958	119	5	an	an	DET
etr-23958	119	6	interpretive	interpretive	ADJ
etr-23958	119	7	case	case	NOUN
etr-23958	119	8	research	research	NOUN
etr-23958	119	9	strategy	strategy	NOUN
etr-23958	119	10	to	to	PART
etr-23958	119	11	examine	examine	VERB
etr-23958	119	12	how	how	SCONJ
etr-23958	119	13	data	datum	NOUN
etr-23958	119	14	analytics	analytic	NOUN
etr-23958	119	15	is	be	AUX
etr-23958	119	16	being	be	AUX
etr-23958	119	17	used	use	VERB
etr-23958	119	18	within	within	ADP
etr-23958	119	19	the	the	DET
etr-23958	119	20	events	event	NOUN
etr-23958	119	21	industry	industry	NOUN
etr-23958	119	22	and	and	CCONJ
etr-23958	119	23	determine	determine	VERB
etr-23958	119	24	the	the	DET
etr-23958	119	25	value	value	NOUN
etr-23958	119	26	of	of	ADP
etr-23958	119	27	collecting	collect	VERB
etr-23958	119	28	and	and	CCONJ
etr-23958	119	29	analyzing	analyze	VERB
etr-23958	119	30	large	large	ADJ
etr-23958	119	31	quantities	quantity	NOUN
etr-23958	119	32	of	of	ADP
etr-23958	119	33	data	datum	NOUN
etr-23958	119	34	.	.	PUNCT
etr-23958	120	1	the	the	DET
etr-23958	120	2	research	research	NOUN
etr-23958	120	3	was	be	AUX
etr-23958	120	4	focused	focus	VERB
etr-23958	120	5	on	on	ADP
etr-23958	120	6	addressing	address	VERB
etr-23958	120	7	the	the	DET
etr-23958	120	8	strategies	strategy	NOUN
etr-23958	120	9	being	be	AUX
etr-23958	120	10	used	use	VERB
etr-23958	120	11	to	to	PART
etr-23958	120	12	collect	collect	VERB
etr-23958	120	13	data	datum	NOUN
etr-23958	120	14	and	and	CCONJ
etr-23958	120	15	its	its	PRON
etr-23958	120	16	impact	impact	NOUN
etr-23958	120	17	on	on	ADP
etr-23958	120	18	business	business	NOUN
etr-23958	120	19	changes	change	NOUN
etr-23958	120	20	and	and	CCONJ
etr-23958	120	21	improvements	improvement	NOUN
etr-23958	120	22	.	.	PUNCT
etr-23958	121	1	industry	industry	NOUN
etr-23958	121	2	leaders	leader	NOUN
etr-23958	121	3	from	from	ADP
etr-23958	121	4	the	the	DET
etr-23958	121	5	events	event	NOUN
etr-23958	121	6	,	,	PUNCT
etr-23958	121	7	experiential	experiential	ADJ
etr-23958	121	8	marketing	marketing	NOUN
etr-23958	121	9	,	,	PUNCT
etr-23958	121	10	tourism	tourism	NOUN
etr-23958	121	11	,	,	PUNCT
etr-23958	121	12	travel	travel	NOUN
etr-23958	121	13	,	,	PUNCT
etr-23958	121	14	and	and	CCONJ
etr-23958	121	15	sports	sport	NOUN
etr-23958	121	16	sectors	sector	NOUN
etr-23958	121	17	were	be	AUX
etr-23958	121	18	identified	identify	VERB
etr-23958	121	19	to	to	PART
etr-23958	121	20	participate	participate	VERB
etr-23958	121	21	in	in	ADP
etr-23958	121	22	the	the	DET
etr-23958	121	23	study	study	NOUN
etr-23958	121	24	.	.	PUNCT
etr-23958	122	1	due	due	ADP
etr-23958	122	2	to	to	ADP
etr-23958	122	3	the	the	DET
etr-23958	122	4	time	time	NOUN
etr-23958	122	5	-	-	PUNCT
etr-23958	122	6	sensitive	sensitive	ADJ
etr-23958	122	7	nature	nature	NOUN
etr-23958	122	8	of	of	ADP
etr-23958	122	9	this	this	DET
etr-23958	122	10	study	study	NOUN
etr-23958	122	11	,	,	PUNCT
etr-23958	122	12	phone	phone	NOUN
etr-23958	122	13	interviews	interview	NOUN
etr-23958	122	14	allowed	allow	VERB
etr-23958	122	15	greater	great	ADJ
etr-23958	122	16	access	access	NOUN
etr-23958	122	17	to	to	ADP
etr-23958	122	18	participants	participant	NOUN
etr-23958	122	19	.	.	PUNCT
etr-23958	123	1	data	datum	NOUN
etr-23958	123	2	collection	collection	NOUN
etr-23958	123	3	took	take	VERB
etr-23958	123	4	place	place	NOUN
etr-23958	123	5	between	between	ADP
etr-23958	123	6	june	june	PROPN
etr-23958	123	7	2018	2018	NUM
etr-23958	123	8	and	and	CCONJ
etr-23958	123	9	february	february	PROPN
etr-23958	123	10	2019	2019	NUM
etr-23958	123	11	.	.	PUNCT
etr-23958	124	1	an	an	DET
etr-23958	124	2	interview	interview	NOUN
etr-23958	124	3	technique	technique	NOUN
etr-23958	124	4	called	call	VERB
etr-23958	124	5	“	"	PUNCT
etr-23958	124	6	responsive	responsive	ADJ
etr-23958	124	7	interviewing	interviewing	NOUN
etr-23958	124	8	,	,	PUNCT
etr-23958	124	9	”	"	PUNCT
etr-23958	124	10	in	in	ADP
etr-23958	124	11	which	which	PRON
etr-23958	124	12	the	the	DET
etr-23958	124	13	participants	participant	NOUN
etr-23958	124	14	’	'	PUNCT
etr-23958	124	15	responses	response	NOUN
etr-23958	124	16	throughout	throughout	ADP
etr-23958	124	17	the	the	DET
etr-23958	124	18	interview	interview	NOUN
etr-23958	124	19	created	create	VERB
etr-23958	124	20	the	the	DET
etr-23958	124	21	remaining	remain	VERB
etr-23958	124	22	interview	interview	NOUN
etr-23958	124	23	guide	guide	NOUN
etr-23958	124	24	was	be	AUX
etr-23958	124	25	used	use	VERB
etr-23958	124	26	for	for	ADP
etr-23958	124	27	the	the	DET
etr-23958	124	28	study	study	NOUN
etr-23958	124	29	(	(	PUNCT
etr-23958	124	30	rubin	rubin	PROPN
etr-23958	124	31	&	&	CCONJ
etr-23958	124	32	rubin	rubin	PROPN
etr-23958	124	33	,	,	PUNCT
etr-23958	124	34	2012	2012	NUM
etr-23958	124	35	)	)	PUNCT
etr-23958	124	36	.	.	PUNCT
etr-23958	125	1	furthermore	furthermore	ADV
etr-23958	125	2	,	,	PUNCT
etr-23958	125	3	the	the	DET
etr-23958	125	4	research	research	NOUN
etr-23958	125	5	focused	focus	VERB
etr-23958	125	6	on	on	ADP
etr-23958	125	7	event	event	NOUN
etr-23958	125	8	companies	company	NOUN
etr-23958	125	9	that	that	PRON
etr-23958	125	10	have	have	AUX
etr-23958	125	11	already	already	ADV
etr-23958	125	12	adopted	adopt	VERB
etr-23958	125	13	using	use	VERB
etr-23958	125	14	data	datum	NOUN
etr-23958	125	15	and	and	CCONJ
etr-23958	125	16	applying	apply	VERB
etr-23958	125	17	it	it	PRON
etr-23958	125	18	to	to	ADP
etr-23958	125	19	their	their	PRON
etr-23958	125	20	organizations	organization	NOUN
etr-23958	125	21	.	.	PUNCT
etr-23958	126	1	with	with	ADP
etr-23958	126	2	the	the	DET
etr-23958	126	3	event	event	NOUN
etr-23958	126	4	industry	industry	NOUN
etr-23958	126	5	being	be	AUX
etr-23958	126	6	highly	highly	ADV
etr-23958	126	7	exposed	expose	VERB
etr-23958	126	8	to	to	ADP
etr-23958	126	9	user	user	NOUN
etr-23958	126	10	-	-	PUNCT
etr-23958	126	11	generated	generate	VERB
etr-23958	126	12	content	content	NOUN
etr-23958	126	13	through	through	ADP
etr-23958	126	14	websites	website	NOUN
etr-23958	126	15	among	among	ADP
etr-23958	126	16	all	all	DET
etr-23958	126	17	sectors	sector	NOUN
etr-23958	126	18	of	of	ADP
etr-23958	126	19	the	the	DET
etr-23958	126	20	industry	industry	NOUN
etr-23958	126	21	,	,	PUNCT
etr-23958	126	22	such	such	ADJ
etr-23958	126	23	content	content	NOUN
etr-23958	126	24	was	be	AUX
etr-23958	126	25	heavily	heavily	ADV
etr-23958	126	26	utilized	utilize	VERB
etr-23958	126	27	to	to	PART
etr-23958	126	28	benefit	benefit	VERB
etr-23958	126	29	this	this	DET
etr-23958	126	30	study	study	NOUN
etr-23958	126	31	.	.	PUNCT
etr-23958	127	1	twenty	twenty	NUM
etr-23958	127	2	-	-	PUNCT
etr-23958	127	3	five	five	NUM
etr-23958	127	4	companies	company	NOUN
etr-23958	127	5	within	within	ADP
etr-23958	127	6	the	the	DET
etr-23958	127	7	events	event	NOUN
etr-23958	127	8	industry	industry	NOUN
etr-23958	127	9	were	be	AUX
etr-23958	127	10	contacted	contact	VERB
etr-23958	127	11	via	via	ADP
etr-23958	127	12	email	email	NOUN
etr-23958	127	13	and	and	CCONJ
etr-23958	127	14	phone	phone	NOUN
etr-23958	127	15	about	about	ADP
etr-23958	127	16	participating	participate	VERB
etr-23958	127	17	.	.	PUNCT
etr-23958	128	1	to	to	PART
etr-23958	128	2	qualify	qualify	VERB
etr-23958	128	3	for	for	ADP
etr-23958	128	4	this	this	DET
etr-23958	128	5	study	study	NOUN
etr-23958	128	6	,	,	PUNCT
etr-23958	128	7	participants	participant	NOUN
etr-23958	128	8	were	be	AUX
etr-23958	128	9	required	require	VERB
etr-23958	128	10	to	to	PART
etr-23958	128	11	be	be	AUX
etr-23958	128	12	working	work	VERB
etr-23958	128	13	at	at	ADP
etr-23958	128	14	an	an	DET
etr-23958	128	15	industry	industry	NOUN
etr-23958	128	16	related	relate	VERB
etr-23958	128	17	company	company	NOUN
etr-23958	128	18	currently	currently	ADV
etr-23958	128	19	using	use	VERB
etr-23958	128	20	data	datum	NOUN
etr-23958	128	21	analytics	analytic	NOUN
etr-23958	128	22	to	to	PART
etr-23958	128	23	directly	directly	ADV
etr-23958	128	24	influence	influence	VERB
etr-23958	128	25	their	their	PRON
etr-23958	128	26	events	event	NOUN
etr-23958	128	27	.	.	PUNCT
etr-23958	129	1	all	all	DET
etr-23958	129	2	participants	participant	NOUN
etr-23958	129	3	contacted	contact	VERB
etr-23958	129	4	to	to	PART
etr-23958	129	5	be	be	AUX
etr-23958	129	6	a	a	DET
etr-23958	129	7	part	part	NOUN
etr-23958	129	8	of	of	ADP
etr-23958	129	9	this	this	DET
etr-23958	129	10	study	study	NOUN
etr-23958	129	11	are	be	AUX
etr-23958	129	12	in	in	ADP
etr-23958	129	13	california	california	PROPN
etr-23958	129	14	,	,	PUNCT
etr-23958	129	15	however	however	ADV
etr-23958	129	16	their	their	PRON
etr-23958	129	17	respective	respective	ADJ
etr-23958	129	18	employers	employer	NOUN
etr-23958	129	19	are	be	AUX
etr-23958	129	20	headquartered	headquarter	VERB
etr-23958	129	21	all	all	ADV
etr-23958	129	22	over	over	ADP
etr-23958	129	23	the	the	DET
etr-23958	129	24	united	united	PROPN
etr-23958	129	25	states	states	PROPN
etr-23958	129	26	of	of	ADP
etr-23958	129	27	america	america	PROPN
etr-23958	129	28	,	,	PUNCT
etr-23958	129	29	with	with	ADP
etr-23958	129	30	various	various	ADJ
etr-23958	129	31	clients	client	NOUN
etr-23958	129	32	around	around	ADP
etr-23958	129	33	the	the	DET
etr-23958	129	34	world	world	NOUN
etr-23958	129	35	.	.	PUNCT
etr-23958	130	1	participant	participant	ADJ
etr-23958	130	2	selection	selection	NOUN
etr-23958	130	3	was	be	AUX
etr-23958	130	4	focused	focus	VERB
etr-23958	130	5	on	on	ADP
etr-23958	130	6	industry	industry	NOUN
etr-23958	130	7	leaders	leader	NOUN
etr-23958	130	8	,	,	PUNCT
etr-23958	130	9	located	locate	VERB
etr-23958	130	10	in	in	ADP
etr-23958	130	11	california	california	PROPN
etr-23958	130	12	,	,	PUNCT
etr-23958	130	13	throughout	throughout	ADP
etr-23958	130	14	all	all	DET
etr-23958	130	15	sectors	sector	NOUN
etr-23958	130	16	(	(	PUNCT
etr-23958	130	17	see	see	VERB
etr-23958	130	18	table	table	NOUN
etr-23958	130	19	1	1	NUM
etr-23958	130	20	)	)	PUNCT
etr-23958	130	21	related	relate	VERB
etr-23958	130	22	to	to	ADP
etr-23958	130	23	the	the	DET
etr-23958	130	24	events	event	NOUN
etr-23958	130	25	industry	industry	NOUN
etr-23958	130	26	.	.	PUNCT
etr-23958	131	1	a	a	DET
etr-23958	131	2	total	total	NOUN
etr-23958	131	3	of	of	ADP
etr-23958	131	4	fifteen	fifteen	NUM
etr-23958	131	5	interviews	interview	NOUN
etr-23958	131	6	were	be	AUX
etr-23958	131	7	conducted	conduct	VERB
etr-23958	131	8	with	with	ADP
etr-23958	131	9	industry	industry	NOUN
etr-23958	131	10	leaders	leader	NOUN
etr-23958	131	11	,	,	PUNCT
etr-23958	131	12	who	who	PRON
etr-23958	131	13	use	use	VERB
etr-23958	131	14	data	datum	NOUN
etr-23958	131	15	to	to	PART
etr-23958	131	16	improve	improve	VERB
etr-23958	131	17	business	business	NOUN
etr-23958	131	18	and	and	CCONJ
etr-23958	131	19	make	make	VERB
etr-23958	131	20	decisions	decision	NOUN
etr-23958	131	21	.	.	PUNCT
etr-23958	132	1	the	the	DET
etr-23958	132	2	companies	company	NOUN
etr-23958	132	3	contacted	contact	VERB
etr-23958	132	4	to	to	PART
etr-23958	132	5	participate	participate	VERB
etr-23958	132	6	in	in	ADP
etr-23958	132	7	this	this	DET
etr-23958	132	8	study	study	NOUN
etr-23958	132	9	represent	represent	VERB
etr-23958	132	10	multiple	multiple	ADJ
etr-23958	132	11	sectors	sector	NOUN
etr-23958	132	12	of	of	ADP
etr-23958	132	13	the	the	DET
etr-23958	132	14	events	event	NOUN
etr-23958	132	15	industry	industry	NOUN
etr-23958	132	16	including	include	VERB
etr-23958	132	17	tourism	tourism	NOUN
etr-23958	132	18	,	,	PUNCT
etr-23958	132	19	corporate	corporate	ADJ
etr-23958	132	20	,	,	PUNCT
etr-23958	132	21	convention	convention	NOUN
etr-23958	132	22	and	and	CCONJ
etr-23958	132	23	meetings	meeting	NOUN
etr-23958	132	24	,	,	PUNCT
etr-23958	132	25	sales	sale	NOUN
etr-23958	132	26	,	,	PUNCT
etr-23958	132	27	technology	technology	NOUN
etr-23958	132	28	,	,	PUNCT
etr-23958	132	29	weddings	wedding	NOUN
etr-23958	132	30	,	,	PUNCT
etr-23958	132	31	wine	wine	NOUN
etr-23958	132	32	tourism	tourism	NOUN
etr-23958	132	33	,	,	PUNCT
etr-23958	132	34	travel	travel	NOUN
etr-23958	132	35	,	,	PUNCT
etr-23958	132	36	recreation	recreation	NOUN
etr-23958	132	37	,	,	PUNCT
etr-23958	132	38	and	and	CCONJ
etr-23958	132	39	sports	sport	NOUN
etr-23958	132	40	(	(	PUNCT
etr-23958	132	41	see	see	VERB
etr-23958	132	42	table	table	NOUN
etr-23958	132	43	1	1	NUM
etr-23958	132	44	)	)	PUNCT
etr-23958	132	45	.	.	PUNCT
etr-23958	133	1	table	table	NOUN
etr-23958	133	2	1	1	NUM
etr-23958	133	3	.	.	PUNCT
etr-23958	133	4	description	description	NOUN
etr-23958	133	5	of	of	ADP
etr-23958	133	6	respondents	respondent	NOUN
etr-23958	133	7	&	&	CCONJ
etr-23958	133	8	sector	sector	NOUN
etr-23958	133	9	represented	represent	VERB
etr-23958	133	10	in	in	ADP
etr-23958	133	11	the	the	DET
etr-23958	133	12	events	event	NOUN
etr-23958	133	13	industry	industry	NOUN
etr-23958	133	14	title	title	NOUN
etr-23958	133	15	of	of	ADP
etr-23958	133	16	interviewee	interviewee	NOUN
etr-23958	133	17	participants	participant	NOUN
etr-23958	133	18	sector	sector	NOUN
etr-23958	133	19	in	in	ADP
etr-23958	133	20	the	the	DET
etr-23958	133	21	events	event	NOUN
etr-23958	133	22	industry	industry	NOUN
etr-23958	133	23	case	case	NOUN
etr-23958	133	24	1	1	NUM
etr-23958	133	25	vice	vice	NOUN
etr-23958	133	26	president	president	NOUN
etr-23958	133	27	of	of	ADP
etr-23958	133	28	marketing	market	VERB
etr-23958	133	29	corporate	corporate	ADJ
etr-23958	133	30	case	case	NOUN
etr-23958	133	31	2	2	NUM
etr-23958	133	32	director	director	NOUN
etr-23958	133	33	of	of	ADP
etr-23958	133	34	field	field	NOUN
etr-23958	133	35	marketing	marketing	NOUN
etr-23958	133	36	technology	technology	NOUN
etr-23958	133	37	and	and	CCONJ
etr-23958	133	38	sales	sale	NOUN
etr-23958	133	39	case	case	NOUN
etr-23958	133	40	3	3	NUM
etr-23958	133	41	senior	senior	ADJ
etr-23958	133	42	program	program	NOUN
etr-23958	133	43	manager	manager	NOUN
etr-23958	133	44	sports	sport	NOUN
etr-23958	133	45	case	case	NOUN
etr-23958	133	46	4	4	NUM
etr-23958	133	47	senior	senior	ADJ
etr-23958	133	48	manager	manager	NOUN
etr-23958	133	49	of	of	ADP
etr-23958	133	50	marketing	marketing	NOUN
etr-23958	133	51	operations	operation	NOUN
etr-23958	133	52	technology	technology	NOUN
etr-23958	133	53	and	and	CCONJ
etr-23958	133	54	sales	sale	NOUN
etr-23958	133	55	case	case	NOUN
etr-23958	133	56	5	5	NUM
etr-23958	133	57	vice	vice	NOUN
etr-23958	133	58	president	president	NOUN
etr-23958	133	59	of	of	ADP
etr-23958	133	60	communications	communication	NOUN
etr-23958	133	61	travel	travel	PROPN
etr-23958	133	62	&	&	CCONJ
etr-23958	133	63	tourism	tourism	PROPN
etr-23958	133	64	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	133	65	orlando	orlando	PROPN
etr-23958	133	66	,	,	PUNCT
etr-23958	133	67	b.	b.	PROPN
etr-23958	133	68	&	&	CCONJ
etr-23958	133	69	lin	lin	PROPN
etr-23958	133	70	.	.	PUNCT
etr-23958	134	1	y.	y.	PROPN
etr-23958	134	2	(	(	PUNCT
etr-23958	134	3	2021	2021	NUM
etr-23958	134	4	)	)	PUNCT
etr-23958	134	5	/	/	SYM
etr-23958	134	6	events	event	NOUN
etr-23958	134	7	and	and	CCONJ
etr-23958	134	8	tourism	tourism	NOUN
etr-23958	134	9	review	review	NOUN
etr-23958	134	10	,	,	PUNCT
etr-23958	134	11	4(1	4(1	NOUN
etr-23958	134	12	)	)	PUNCT
etr-23958	134	13	,	,	PUNCT
etr-23958	134	14	1	1	NUM
etr-23958	134	15	-	-	SYM
etr-23958	134	16	13	13	NUM
etr-23958	134	17	.	.	NOUN
etr-23958	134	18	7	7	NUM
etr-23958	134	19	events	event	NOUN
etr-23958	134	20	and	and	CCONJ
etr-23958	134	21	tourism	tourism	NOUN
etr-23958	134	22	review	review	NOUN
etr-23958	134	23	vol	vol	NOUN
etr-23958	134	24	.	.	PROPN
etr-23958	134	25	4	4	NUM
etr-23958	134	26	no	no	NOUN
etr-23958	134	27	.	.	NOUN
etr-23958	134	28	1	1	NUM
etr-23958	134	29	(	(	PUNCT
etr-23958	134	30	2021	2021	NUM
etr-23958	134	31	)	)	PUNCT
etr-23958	134	32	,	,	PUNCT
etr-23958	134	33	1	1	NUM
etr-23958	134	34	-	-	SYM
etr-23958	134	35	13	13	NUM
etr-23958	134	36	,	,	PUNCT
etr-23958	134	37	doi	doi	NOUN
etr-23958	134	38	:	:	PUNCT
etr-23958	134	39	10.18060/23958	10.18060/23958	NUM
etr-23958	134	40	copyright	copyright	NOUN
etr-23958	134	41	©	©	PROPN
etr-23958	134	42	2021	2021	NUM
etr-23958	134	43	blair	blair	PROPN
etr-23958	134	44	orlando	orlando	PROPN
etr-23958	134	45	and	and	CCONJ
etr-23958	134	46	yeqiang	yeqiang	PROPN
etr-23958	134	47	(	(	PUNCT
etr-23958	134	48	kevin	kevin	PROPN
etr-23958	134	49	)	)	PUNCT
etr-23958	134	50	lin	lin	PROPN
etr-23958	134	51	this	this	DET
etr-23958	134	52	work	work	NOUN
etr-23958	134	53	is	be	AUX
etr-23958	134	54	licensed	license	VERB
etr-23958	134	55	under	under	ADP
etr-23958	134	56	a	a	DET
etr-23958	134	57	creative	creative	ADJ
etr-23958	134	58	commons	common	NOUN
etr-23958	134	59	attribution	attribution	NOUN
etr-23958	134	60	4.0	4.0	NUM
etr-23958	134	61	international	international	ADJ
etr-23958	134	62	license	license	NOUN
etr-23958	134	63	.	.	PUNCT
etr-23958	135	1	case	case	NOUN
etr-23958	135	2	6	6	NUM
etr-23958	135	3	strategic	strategic	ADJ
etr-23958	135	4	marketing	marketing	NOUN
etr-23958	135	5	research	research	NOUN
etr-23958	135	6	consultant	consultant	NOUN
etr-23958	135	7	travel	travel	PROPN
etr-23958	135	8	&	&	CCONJ
etr-23958	135	9	tourism	tourism	NOUN
etr-23958	135	10	case	case	NOUN
etr-23958	135	11	7	7	NUM
etr-23958	135	12	executive	executive	ADJ
etr-23958	135	13	vice	vice	NOUN
etr-23958	135	14	president	president	NOUN
etr-23958	135	15	of	of	ADP
etr-23958	135	16	operations	operation	NOUN
etr-23958	135	17	corporate	corporate	ADJ
etr-23958	135	18	case	case	NOUN
etr-23958	135	19	8	8	NUM
etr-23958	135	20	president	president	PROPN
etr-23958	135	21	&	&	CCONJ
etr-23958	135	22	ceo	ceo	PROPN
etr-23958	135	23	travel	travel	PROPN
etr-23958	135	24	&	&	CCONJ
etr-23958	135	25	tourism	tourism	NOUN
etr-23958	135	26	case	case	NOUN
etr-23958	135	27	9	9	NUM
etr-23958	135	28	assistant	assistant	NOUN
etr-23958	135	29	general	general	ADJ
etr-23958	135	30	manager	manager	NOUN
etr-23958	135	31	sports	sport	NOUN
etr-23958	135	32	case	case	NOUN
etr-23958	135	33	10	10	NUM
etr-23958	135	34	sector	sector	NOUN
etr-23958	135	35	analyst	analyst	NOUN
etr-23958	135	36	convention	convention	NOUN
etr-23958	135	37	,	,	PUNCT
etr-23958	135	38	meetings	meeting	NOUN
etr-23958	135	39	case	case	NOUN
etr-23958	135	40	11	11	NUM
etr-23958	135	41	senior	senior	ADJ
etr-23958	135	42	event	event	NOUN
etr-23958	135	43	director	director	NOUN
etr-23958	135	44	weddings	wedding	NOUN
etr-23958	135	45	case	case	NOUN
etr-23958	135	46	12	12	NUM
etr-23958	135	47	senior	senior	ADJ
etr-23958	135	48	program	program	NOUN
etr-23958	135	49	director	director	NOUN
etr-23958	135	50	recreation	recreation	NOUN
etr-23958	135	51	case	case	NOUN
etr-23958	135	52	13	13	NUM
etr-23958	135	53	operations	operation	NOUN
etr-23958	135	54	manager	manager	NOUN
etr-23958	135	55	travel	travel	PROPN
etr-23958	135	56	&	&	CCONJ
etr-23958	135	57	tourism	tourism	NOUN
etr-23958	135	58	case	case	NOUN
etr-23958	135	59	14	14	NUM
etr-23958	135	60	global	global	ADJ
etr-23958	135	61	director	director	NOUN
etr-23958	135	62	of	of	ADP
etr-23958	135	63	media	medium	NOUN
etr-23958	135	64	product	product	NOUN
etr-23958	135	65	marketing	marketing	NOUN
etr-23958	135	66	&	&	CCONJ
etr-23958	135	67	management	management	PROPN
etr-23958	135	68	travel	travel	PROPN
etr-23958	135	69	&	&	CCONJ
etr-23958	135	70	tourism	tourism	NOUN
etr-23958	135	71	case	case	NOUN
etr-23958	135	72	15	15	NUM
etr-23958	135	73	senior	senior	ADJ
etr-23958	135	74	account	account	NOUN
etr-23958	135	75	manager	manager	NOUN
etr-23958	135	76	corporate	corporate	ADJ
etr-23958	135	77	interviews	interview	NOUN
etr-23958	135	78	ranged	range	VERB
etr-23958	135	79	from	from	ADP
etr-23958	135	80	twenty	twenty	NUM
etr-23958	135	81	-	-	PUNCT
etr-23958	135	82	five	five	NUM
etr-23958	135	83	to	to	PART
etr-23958	135	84	forty	forty	NUM
etr-23958	135	85	minutes	minute	NOUN
etr-23958	135	86	and	and	CCONJ
etr-23958	135	87	were	be	AUX
etr-23958	135	88	either	either	CCONJ
etr-23958	135	89	in	in	ADP
etr-23958	135	90	person	person	NOUN
etr-23958	135	91	or	or	CCONJ
etr-23958	135	92	conducted	conduct	VERB
etr-23958	135	93	over	over	ADP
etr-23958	135	94	the	the	DET
etr-23958	135	95	phone	phone	NOUN
etr-23958	135	96	.	.	PUNCT
etr-23958	136	1	a	a	DET
etr-23958	136	2	series	series	NOUN
etr-23958	136	3	of	of	ADP
etr-23958	136	4	open	open	ADV
etr-23958	136	5	-	-	PUNCT
etr-23958	136	6	ended	end	VERB
etr-23958	136	7	interview	interview	NOUN
etr-23958	136	8	questions	question	NOUN
etr-23958	136	9	were	be	AUX
etr-23958	136	10	used	use	VERB
etr-23958	136	11	as	as	ADP
etr-23958	136	12	a	a	DET
etr-23958	136	13	guide	guide	NOUN
etr-23958	136	14	to	to	PART
etr-23958	136	15	provide	provide	VERB
etr-23958	136	16	in	in	ADP
etr-23958	136	17	-	-	PUNCT
etr-23958	136	18	depth	depth	NOUN
etr-23958	136	19	research	research	NOUN
etr-23958	136	20	regarding	regard	VERB
etr-23958	136	21	how	how	SCONJ
etr-23958	136	22	data	datum	NOUN
etr-23958	136	23	was	be	AUX
etr-23958	136	24	being	be	AUX
etr-23958	136	25	produced	produce	VERB
etr-23958	136	26	,	,	PUNCT
etr-23958	136	27	assessed	assess	VERB
etr-23958	136	28	,	,	PUNCT
etr-23958	136	29	and	and	CCONJ
etr-23958	136	30	implemented	implement	VERB
etr-23958	136	31	at	at	ADP
etr-23958	136	32	the	the	DET
etr-23958	136	33	time	time	NOUN
etr-23958	136	34	of	of	ADP
etr-23958	136	35	this	this	DET
etr-23958	136	36	study	study	NOUN
etr-23958	136	37	.	.	PUNCT
etr-23958	137	1	based	base	VERB
etr-23958	137	2	on	on	ADP
etr-23958	137	3	the	the	DET
etr-23958	137	4	literature	literature	NOUN
etr-23958	137	5	reviewed	review	VERB
etr-23958	137	6	,	,	PUNCT
etr-23958	137	7	three	three	NUM
etr-23958	137	8	variables	variable	NOUN
etr-23958	137	9	were	be	AUX
etr-23958	137	10	used	use	VERB
etr-23958	137	11	to	to	PART
etr-23958	137	12	measure	measure	VERB
etr-23958	137	13	the	the	DET
etr-23958	137	14	use	use	NOUN
etr-23958	137	15	of	of	ADP
etr-23958	137	16	data	datum	NOUN
etr-23958	137	17	analytics	analytic	NOUN
etr-23958	137	18	within	within	ADP
etr-23958	137	19	the	the	DET
etr-23958	137	20	companies	company	NOUN
etr-23958	137	21	involved	involve	VERB
etr-23958	137	22	in	in	ADP
etr-23958	137	23	the	the	DET
etr-23958	137	24	study	study	NOUN
etr-23958	137	25	:	:	PUNCT
etr-23958	137	26	applications	application	NOUN
etr-23958	137	27	,	,	PUNCT
etr-23958	137	28	insights	insight	NOUN
etr-23958	137	29	,	,	PUNCT
etr-23958	137	30	and	and	CCONJ
etr-23958	137	31	challenges	challenge	NOUN
etr-23958	137	32	.	.	PUNCT
etr-23958	138	1	for	for	ADP
etr-23958	138	2	applications	application	NOUN
etr-23958	138	3	,	,	PUNCT
etr-23958	138	4	two	two	NUM
etr-23958	138	5	questions	question	NOUN
etr-23958	138	6	addressed	address	VERB
etr-23958	138	7	how	how	SCONJ
etr-23958	138	8	companies	company	NOUN
etr-23958	138	9	are	be	AUX
etr-23958	138	10	gathering	gather	VERB
etr-23958	138	11	and	and	CCONJ
etr-23958	138	12	collecting	collect	VERB
etr-23958	138	13	data	datum	NOUN
etr-23958	138	14	.	.	PUNCT
etr-23958	139	1	for	for	ADP
etr-23958	139	2	insights	insight	NOUN
etr-23958	139	3	,	,	PUNCT
etr-23958	139	4	four	four	NUM
etr-23958	139	5	questions	question	NOUN
etr-23958	139	6	lead	lead	VERB
etr-23958	139	7	to	to	ADP
etr-23958	139	8	a	a	DET
etr-23958	139	9	discussion	discussion	NOUN
etr-23958	139	10	about	about	ADP
etr-23958	139	11	the	the	DET
etr-23958	139	12	value	value	NOUN
etr-23958	139	13	behind	behind	ADP
etr-23958	139	14	data	datum	NOUN
etr-23958	139	15	and	and	CCONJ
etr-23958	139	16	addressed	address	VERB
etr-23958	139	17	how	how	SCONJ
etr-23958	139	18	the	the	DET
etr-23958	139	19	results	result	NOUN
etr-23958	139	20	from	from	ADP
etr-23958	139	21	the	the	DET
etr-23958	139	22	data	datum	NOUN
etr-23958	139	23	collected	collect	VERB
etr-23958	139	24	was	be	AUX
etr-23958	139	25	being	be	AUX
etr-23958	139	26	used	use	VERB
etr-23958	139	27	.	.	PUNCT
etr-23958	140	1	for	for	ADP
etr-23958	140	2	challenges	challenge	NOUN
etr-23958	140	3	,	,	PUNCT
etr-23958	140	4	participants	participant	NOUN
etr-23958	140	5	were	be	AUX
etr-23958	140	6	asked	ask	VERB
etr-23958	140	7	to	to	PART
etr-23958	140	8	explain	explain	VERB
etr-23958	140	9	any	any	DET
etr-23958	140	10	current	current	ADJ
etr-23958	140	11	or	or	CCONJ
etr-23958	140	12	potential	potential	ADJ
etr-23958	140	13	barriers	barrier	NOUN
etr-23958	140	14	their	their	PRON
etr-23958	140	15	company	company	NOUN
etr-23958	140	16	has	have	AUX
etr-23958	140	17	faced	face	VERB
etr-23958	140	18	from	from	ADP
etr-23958	140	19	incorporating	incorporate	VERB
etr-23958	140	20	data	datum	NOUN
etr-23958	140	21	analytical	analytical	ADJ
etr-23958	140	22	practices	practice	NOUN
etr-23958	140	23	into	into	ADP
etr-23958	140	24	their	their	PRON
etr-23958	140	25	companies	company	NOUN
etr-23958	140	26	.	.	PUNCT
etr-23958	141	1	to	to	PART
etr-23958	141	2	ensure	ensure	VERB
etr-23958	141	3	honesty	honesty	NOUN
etr-23958	141	4	and	and	CCONJ
etr-23958	141	5	comfort	comfort	NOUN
etr-23958	141	6	,	,	PUNCT
etr-23958	141	7	each	each	DET
etr-23958	141	8	interview	interview	NOUN
etr-23958	141	9	began	begin	VERB
etr-23958	141	10	with	with	ADP
etr-23958	141	11	an	an	DET
etr-23958	141	12	explanation	explanation	NOUN
etr-23958	141	13	of	of	ADP
etr-23958	141	14	the	the	DET
etr-23958	141	15	research	research	NOUN
etr-23958	141	16	project	project	NOUN
etr-23958	141	17	.	.	PUNCT
etr-23958	142	1	additionally	additionally	ADV
etr-23958	142	2	,	,	PUNCT
etr-23958	142	3	the	the	DET
etr-23958	142	4	participants	participant	NOUN
etr-23958	142	5	were	be	AUX
etr-23958	142	6	informed	inform	VERB
etr-23958	142	7	that	that	SCONJ
etr-23958	142	8	their	their	PRON
etr-23958	142	9	responses	response	NOUN
etr-23958	142	10	would	would	AUX
etr-23958	142	11	remain	remain	VERB
etr-23958	142	12	confidential	confidential	ADJ
etr-23958	142	13	and	and	CCONJ
etr-23958	142	14	anonymous	anonymous	ADJ
etr-23958	142	15	.	.	PUNCT
etr-23958	143	1	the	the	DET
etr-23958	143	2	purpose	purpose	NOUN
etr-23958	143	3	of	of	ADP
etr-23958	143	4	these	these	DET
etr-23958	143	5	standards	standard	NOUN
etr-23958	143	6	was	be	AUX
etr-23958	143	7	to	to	PART
etr-23958	143	8	help	help	VERB
etr-23958	143	9	increase	increase	VERB
etr-23958	143	10	participation	participation	NOUN
etr-23958	143	11	due	due	ADP
etr-23958	143	12	to	to	ADP
etr-23958	143	13	the	the	DET
etr-23958	143	14	nature	nature	NOUN
etr-23958	143	15	of	of	ADP
etr-23958	143	16	sensitive	sensitive	ADJ
etr-23958	143	17	information	information	NOUN
etr-23958	143	18	about	about	ADP
etr-23958	143	19	the	the	DET
etr-23958	143	20	companies	company	NOUN
etr-23958	143	21	involved	involve	VERB
etr-23958	143	22	.	.	PUNCT
etr-23958	144	1	interviews	interview	NOUN
etr-23958	144	2	were	be	AUX
etr-23958	144	3	recorded	record	VERB
etr-23958	144	4	on	on	ADP
etr-23958	144	5	a	a	DET
etr-23958	144	6	laptop	laptop	NOUN
etr-23958	144	7	and	and	CCONJ
etr-23958	144	8	then	then	ADV
etr-23958	144	9	coded	code	VERB
etr-23958	144	10	to	to	PART
etr-23958	144	11	find	find	VERB
etr-23958	144	12	patterns	pattern	NOUN
etr-23958	144	13	that	that	PRON
etr-23958	144	14	emerged	emerge	VERB
etr-23958	144	15	.	.	PUNCT
etr-23958	145	1	the	the	DET
etr-23958	145	2	goal	goal	NOUN
etr-23958	145	3	of	of	ADP
etr-23958	145	4	coding	code	VERB
etr-23958	145	5	all	all	DET
etr-23958	145	6	responses	response	NOUN
etr-23958	145	7	was	be	AUX
etr-23958	145	8	to	to	PART
etr-23958	145	9	identify	identify	VERB
etr-23958	145	10	key	key	ADJ
etr-23958	145	11	terms	term	NOUN
etr-23958	145	12	,	,	PUNCT
etr-23958	145	13	recurring	recur	VERB
etr-23958	145	14	themes	theme	NOUN
etr-23958	145	15	,	,	PUNCT
etr-23958	145	16	and	and	CCONJ
etr-23958	145	17	ideas	idea	NOUN
etr-23958	145	18	that	that	PRON
etr-23958	145	19	were	be	AUX
etr-23958	145	20	later	later	ADV
etr-23958	145	21	used	use	VERB
etr-23958	145	22	to	to	PART
etr-23958	145	23	build	build	VERB
etr-23958	145	24	conclusions	conclusion	NOUN
etr-23958	145	25	about	about	ADP
etr-23958	145	26	the	the	DET
etr-23958	145	27	study	study	NOUN
etr-23958	145	28	.	.	PUNCT
etr-23958	146	1	results	result	VERB
etr-23958	146	2	this	this	DET
etr-23958	146	3	section	section	NOUN
etr-23958	146	4	presents	present	VERB
etr-23958	146	5	the	the	DET
etr-23958	146	6	major	major	ADJ
etr-23958	146	7	themes	theme	NOUN
etr-23958	146	8	that	that	PRON
etr-23958	146	9	emerged	emerge	VERB
etr-23958	146	10	from	from	ADP
etr-23958	146	11	a	a	DET
etr-23958	146	12	thematic	thematic	ADJ
etr-23958	146	13	analysis	analysis	NOUN
etr-23958	146	14	.	.	PUNCT
etr-23958	147	1	this	this	DET
etr-23958	147	2	study	study	NOUN
etr-23958	147	3	follows	follow	VERB
etr-23958	147	4	an	an	DET
etr-23958	147	5	interpretive	interpretive	ADJ
etr-23958	147	6	research	research	NOUN
etr-23958	147	7	design	design	NOUN
etr-23958	147	8	;	;	PUNCT
etr-23958	147	9	therefore	therefore	ADV
etr-23958	147	10	,	,	PUNCT
etr-23958	147	11	the	the	DET
etr-23958	147	12	themes	theme	NOUN
etr-23958	147	13	use	use	VERB
etr-23958	147	14	the	the	DET
etr-23958	147	15	language	language	NOUN
etr-23958	147	16	of	of	ADP
etr-23958	147	17	the	the	DET
etr-23958	147	18	study	study	NOUN
etr-23958	147	19	participants	participant	NOUN
etr-23958	147	20	.	.	PUNCT
etr-23958	148	1	four	four	NUM
etr-23958	148	2	themes	theme	NOUN
etr-23958	148	3	emerged	emerge	VERB
etr-23958	148	4	after	after	ADP
etr-23958	148	5	analyzing	analyze	VERB
etr-23958	148	6	the	the	DET
etr-23958	148	7	transcription	transcription	NOUN
etr-23958	148	8	of	of	ADP
etr-23958	148	9	the	the	DET
etr-23958	148	10	interviews	interview	NOUN
etr-23958	148	11	:	:	PUNCT
etr-23958	148	12	(	(	PUNCT
etr-23958	148	13	1	1	X
etr-23958	148	14	)	)	PUNCT
etr-23958	148	15	the	the	DET
etr-23958	148	16	overwhelming	overwhelming	ADJ
etr-23958	148	17	feeling	feeling	NOUN
etr-23958	148	18	about	about	ADP
etr-23958	148	19	the	the	DET
etr-23958	148	20	potential	potential	NOUN
etr-23958	148	21	of	of	ADP
etr-23958	148	22	using	use	VERB
etr-23958	148	23	data	datum	NOUN
etr-23958	148	24	,	,	PUNCT
etr-23958	148	25	(	(	PUNCT
etr-23958	148	26	2	2	X
etr-23958	148	27	)	)	PUNCT
etr-23958	148	28	the	the	DET
etr-23958	148	29	marketing	marketing	NOUN
etr-23958	148	30	benefits	benefit	NOUN
etr-23958	148	31	and	and	CCONJ
etr-23958	148	32	influences	influence	NOUN
etr-23958	148	33	from	from	ADP
etr-23958	148	34	using	use	VERB
etr-23958	148	35	data	datum	NOUN
etr-23958	148	36	in	in	ADP
etr-23958	148	37	enhancing	enhance	VERB
etr-23958	148	38	customer	customer	NOUN
etr-23958	148	39	experience	experience	NOUN
etr-23958	148	40	,	,	PUNCT
etr-23958	148	41	(	(	PUNCT
etr-23958	148	42	3	3	X
etr-23958	148	43	)	)	PUNCT
etr-23958	148	44	data	datum	NOUN
etr-23958	148	45	as	as	ADP
etr-23958	148	46	financial	financial	ADJ
etr-23958	148	47	justification	justification	NOUN
etr-23958	148	48	for	for	ADP
etr-23958	148	49	event	event	NOUN
etr-23958	148	50	value	value	NOUN
etr-23958	148	51	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	148	52	orlando	orlando	PROPN
etr-23958	148	53	,	,	PUNCT
etr-23958	148	54	b.	b.	PROPN
etr-23958	148	55	&	&	CCONJ
etr-23958	148	56	lin	lin	PROPN
etr-23958	148	57	.	.	PUNCT
etr-23958	149	1	y.	y.	PROPN
etr-23958	149	2	(	(	PUNCT
etr-23958	149	3	2021	2021	NUM
etr-23958	149	4	)	)	PUNCT
etr-23958	149	5	/	/	SYM
etr-23958	149	6	events	event	NOUN
etr-23958	149	7	and	and	CCONJ
etr-23958	149	8	tourism	tourism	NOUN
etr-23958	149	9	review	review	NOUN
etr-23958	149	10	,	,	PUNCT
etr-23958	149	11	4(1	4(1	NOUN
etr-23958	149	12	)	)	PUNCT
etr-23958	149	13	,	,	PUNCT
etr-23958	149	14	1	1	NUM
etr-23958	149	15	-	-	SYM
etr-23958	149	16	13	13	NUM
etr-23958	149	17	.	.	NOUN
etr-23958	149	18	8	8	NUM
etr-23958	149	19	events	event	NOUN
etr-23958	149	20	and	and	CCONJ
etr-23958	149	21	tourism	tourism	NOUN
etr-23958	149	22	review	review	NOUN
etr-23958	149	23	vol	vol	NOUN
etr-23958	149	24	.	.	PROPN
etr-23958	149	25	4	4	NUM
etr-23958	149	26	no	no	NOUN
etr-23958	149	27	.	.	NOUN
etr-23958	149	28	1	1	NUM
etr-23958	149	29	(	(	PUNCT
etr-23958	149	30	2021	2021	NUM
etr-23958	149	31	)	)	PUNCT
etr-23958	149	32	,	,	PUNCT
etr-23958	149	33	1	1	NUM
etr-23958	149	34	-	-	SYM
etr-23958	149	35	13	13	NUM
etr-23958	149	36	,	,	PUNCT
etr-23958	149	37	doi	doi	NOUN
etr-23958	149	38	:	:	PUNCT
etr-23958	149	39	10.18060/23958	10.18060/23958	NUM
etr-23958	149	40	copyright	copyright	NOUN
etr-23958	149	41	©	©	PROPN
etr-23958	149	42	2021	2021	NUM
etr-23958	149	43	blair	blair	PROPN
etr-23958	149	44	orlando	orlando	PROPN
etr-23958	149	45	and	and	CCONJ
etr-23958	149	46	yeqiang	yeqiang	PROPN
etr-23958	149	47	(	(	PUNCT
etr-23958	149	48	kevin	kevin	PROPN
etr-23958	149	49	)	)	PUNCT
etr-23958	149	50	lin	lin	PROPN
etr-23958	149	51	this	this	DET
etr-23958	149	52	work	work	NOUN
etr-23958	149	53	is	be	AUX
etr-23958	149	54	licensed	license	VERB
etr-23958	149	55	under	under	ADP
etr-23958	149	56	a	a	DET
etr-23958	149	57	creative	creative	ADJ
etr-23958	149	58	commons	common	NOUN
etr-23958	149	59	attribution	attribution	NOUN
etr-23958	149	60	4.0	4.0	NUM
etr-23958	149	61	international	international	ADJ
etr-23958	149	62	license	license	NOUN
etr-23958	149	63	.	.	PUNCT
etr-23958	150	1	and	and	CCONJ
etr-23958	150	2	investment	investment	NOUN
etr-23958	150	3	,	,	PUNCT
etr-23958	150	4	and	and	CCONJ
etr-23958	150	5	(	(	PUNCT
etr-23958	150	6	4	4	X
etr-23958	150	7	)	)	PUNCT
etr-23958	150	8	the	the	DET
etr-23958	150	9	current	current	ADJ
etr-23958	150	10	concerns	concern	NOUN
etr-23958	150	11	related	relate	VERB
etr-23958	150	12	to	to	ADP
etr-23958	150	13	data	datum	NOUN
etr-23958	150	14	type	type	NOUN
etr-23958	150	15	and	and	CCONJ
etr-23958	150	16	source	source	NOUN
etr-23958	150	17	.	.	PUNCT
etr-23958	151	1	overwhelming	overwhelming	ADJ
etr-23958	151	2	feeling	feeling	NOUN
etr-23958	151	3	about	about	ADP
etr-23958	151	4	the	the	DET
etr-23958	151	5	potential	potential	NOUN
etr-23958	151	6	of	of	ADP
etr-23958	151	7	using	use	VERB
etr-23958	151	8	data	datum	NOUN
etr-23958	151	9	relatively	relatively	ADV
etr-23958	151	10	early	early	ADV
etr-23958	151	11	during	during	ADP
etr-23958	151	12	the	the	DET
etr-23958	151	13	interview	interview	NOUN
etr-23958	151	14	,	,	PUNCT
etr-23958	151	15	participants	participant	NOUN
etr-23958	151	16	made	make	VERB
etr-23958	151	17	frequent	frequent	ADJ
etr-23958	151	18	references	reference	NOUN
etr-23958	151	19	about	about	ADP
etr-23958	151	20	feeling	feel	VERB
etr-23958	151	21	overwhelmed	overwhelmed	ADJ
etr-23958	151	22	about	about	ADP
etr-23958	151	23	incorporating	incorporate	VERB
etr-23958	151	24	data	datum	NOUN
etr-23958	151	25	into	into	ADP
etr-23958	151	26	their	their	PRON
etr-23958	151	27	organizations	organization	NOUN
etr-23958	151	28	.	.	PUNCT
etr-23958	152	1	during	during	ADP
etr-23958	152	2	the	the	DET
etr-23958	152	3	interview	interview	NOUN
etr-23958	152	4	,	,	PUNCT
etr-23958	152	5	these	these	DET
etr-23958	152	6	references	reference	NOUN
etr-23958	152	7	amounted	amount	VERB
etr-23958	152	8	to	to	ADP
etr-23958	152	9	a	a	DET
etr-23958	152	10	significant	significant	ADJ
etr-23958	152	11	amount	amount	NOUN
etr-23958	152	12	of	of	ADP
etr-23958	152	13	the	the	DET
etr-23958	152	14	participants	participant	NOUN
etr-23958	152	15	’	'	PUNCT
etr-23958	152	16	time	time	NOUN
etr-23958	152	17	and	and	CCONJ
etr-23958	152	18	were	be	AUX
etr-23958	152	19	constantly	constantly	ADV
etr-23958	152	20	being	be	AUX
etr-23958	152	21	revisited	revisit	VERB
etr-23958	152	22	.	.	PUNCT
etr-23958	153	1	another	another	DET
etr-23958	153	2	common	common	ADJ
etr-23958	153	3	trend	trend	NOUN
etr-23958	153	4	participants	participant	NOUN
etr-23958	153	5	spoke	speak	VERB
etr-23958	153	6	about	about	ADP
etr-23958	153	7	was	be	AUX
etr-23958	153	8	how	how	SCONJ
etr-23958	153	9	limited	limited	ADJ
etr-23958	153	10	resources	resource	NOUN
etr-23958	153	11	,	,	PUNCT
etr-23958	153	12	for	for	ADP
etr-23958	153	13	example	example	NOUN
etr-23958	153	14	,	,	PUNCT
etr-23958	153	15	accessibility	accessibility	NOUN
etr-23958	153	16	of	of	ADP
etr-23958	153	17	data	datum	NOUN
etr-23958	153	18	,	,	PUNCT
etr-23958	153	19	personnel	personnel	NOUN
etr-23958	153	20	,	,	PUNCT
etr-23958	153	21	and	and	CCONJ
etr-23958	153	22	budget	budget	NOUN
etr-23958	153	23	,	,	PUNCT
etr-23958	153	24	acted	act	VERB
etr-23958	153	25	as	as	ADP
etr-23958	153	26	main	main	ADJ
etr-23958	153	27	contributors	contributor	NOUN
etr-23958	153	28	to	to	ADP
etr-23958	153	29	feeling	feel	VERB
etr-23958	153	30	overwhelmed	overwhelmed	ADJ
etr-23958	153	31	:	:	PUNCT
etr-23958	153	32	the	the	DET
etr-23958	153	33	hardest	hard	ADJ
etr-23958	153	34	thing	thing	NOUN
etr-23958	153	35	about	about	ADP
etr-23958	153	36	the	the	DET
etr-23958	153	37	new	new	ADJ
etr-23958	153	38	‘	'	PUNCT
etr-23958	153	39	data	datum	NOUN
etr-23958	153	40	revolution	revolution	NOUN
etr-23958	153	41	’	'	PUNCT
etr-23958	153	42	…	…	PUNCT
etr-23958	153	43	is	be	AUX
etr-23958	153	44	it	it	PRON
etr-23958	153	45	’s	’	VERB
etr-23958	153	46	hard	hard	ADJ
etr-23958	153	47	to	to	PART
etr-23958	153	48	figure	figure	VERB
etr-23958	153	49	out	out	ADP
etr-23958	153	50	where	where	SCONJ
etr-23958	153	51	to	to	PART
etr-23958	153	52	start	start	VERB
etr-23958	153	53	,	,	PUNCT
etr-23958	153	54	especially	especially	ADV
etr-23958	153	55	when	when	SCONJ
etr-23958	153	56	you	you	PRON
etr-23958	153	57	do	do	AUX
etr-23958	153	58	n’t	not	PART
etr-23958	153	59	have	have	VERB
etr-23958	153	60	the	the	DET
etr-23958	153	61	time	time	NOUN
etr-23958	153	62	or	or	CCONJ
etr-23958	153	63	money	money	NOUN
etr-23958	153	64	to	to	PART
etr-23958	153	65	put	put	VERB
etr-23958	153	66	into	into	ADP
etr-23958	153	67	it	it	PRON
etr-23958	153	68	.	.	PUNCT
etr-23958	154	1	(	(	PUNCT
etr-23958	154	2	case	case	NOUN
etr-23958	154	3	8	8	NUM
etr-23958	154	4	,	,	PUNCT
etr-23958	154	5	president	president	NOUN
etr-23958	154	6	&	&	CCONJ
etr-23958	154	7	ceo	ceo	PROPN
etr-23958	154	8	)	)	PUNCT
etr-23958	154	9	this	this	DET
etr-23958	154	10	notion	notion	NOUN
etr-23958	154	11	of	of	ADP
etr-23958	154	12	feeling	feel	VERB
etr-23958	154	13	overwhelmed	overwhelmed	ADJ
etr-23958	154	14	was	be	AUX
etr-23958	154	15	most	most	ADV
etr-23958	154	16	noticeably	noticeably	ADV
etr-23958	154	17	related	relate	VERB
etr-23958	154	18	to	to	ADP
etr-23958	154	19	the	the	DET
etr-23958	154	20	problem	problem	NOUN
etr-23958	154	21	of	of	ADP
etr-23958	154	22	data	datum	NOUN
etr-23958	154	23	ownership	ownership	NOUN
etr-23958	154	24	.	.	PUNCT
etr-23958	155	1	the	the	DET
etr-23958	155	2	study	study	NOUN
etr-23958	155	3	revealed	reveal	VERB
etr-23958	155	4	that	that	SCONJ
etr-23958	155	5	most	most	ADJ
etr-23958	155	6	of	of	ADP
etr-23958	155	7	the	the	DET
etr-23958	155	8	relevant	relevant	ADJ
etr-23958	155	9	customer	customer	NOUN
etr-23958	155	10	-	-	PUNCT
etr-23958	155	11	related	relate	VERB
etr-23958	155	12	information	information	NOUN
etr-23958	155	13	organizations	organization	NOUN
etr-23958	155	14	want	want	VERB
etr-23958	155	15	to	to	PART
etr-23958	155	16	access	access	VERB
etr-23958	155	17	and	and	CCONJ
etr-23958	155	18	utilize	utilize	NOUN
etr-23958	155	19	is	be	AUX
etr-23958	155	20	sourced	source	VERB
etr-23958	155	21	from	from	ADP
etr-23958	155	22	outside	outside	ADJ
etr-23958	155	23	organizations	organization	NOUN
etr-23958	155	24	.	.	PUNCT
etr-23958	156	1	this	this	DET
etr-23958	156	2	information	information	NOUN
etr-23958	156	3	,	,	PUNCT
etr-23958	156	4	unstructured	unstructure	VERB
etr-23958	156	5	in	in	ADP
etr-23958	156	6	nature	nature	NOUN
etr-23958	156	7	,	,	PUNCT
etr-23958	156	8	was	be	AUX
etr-23958	156	9	deemed	deem	VERB
etr-23958	156	10	as	as	ADP
etr-23958	156	11	the	the	DET
etr-23958	156	12	key	key	NOUN
etr-23958	156	13	to	to	AUX
etr-23958	156	14	truly	truly	ADV
etr-23958	156	15	understanding	understand	VERB
etr-23958	156	16	what	what	PRON
etr-23958	156	17	customers	customer	NOUN
etr-23958	156	18	value	value	VERB
etr-23958	156	19	and	and	CCONJ
etr-23958	156	20	want	want	VERB
etr-23958	156	21	in	in	ADP
etr-23958	156	22	an	an	DET
etr-23958	156	23	event	event	NOUN
etr-23958	156	24	.	.	PUNCT
etr-23958	157	1	however	however	ADV
etr-23958	157	2	,	,	PUNCT
etr-23958	157	3	participants	participant	NOUN
etr-23958	157	4	continued	continue	VERB
etr-23958	157	5	to	to	PART
etr-23958	157	6	share	share	VERB
etr-23958	157	7	their	their	PRON
etr-23958	157	8	frustrations	frustration	NOUN
etr-23958	157	9	about	about	ADP
etr-23958	157	10	attaining	attain	VERB
etr-23958	157	11	such	such	ADJ
etr-23958	157	12	valuable	valuable	ADJ
etr-23958	157	13	information	information	NOUN
etr-23958	157	14	:	:	PUNCT
etr-23958	157	15	how	how	SCONJ
etr-23958	157	16	do	do	AUX
etr-23958	157	17	you	you	PRON
etr-23958	157	18	find	find	VERB
etr-23958	157	19	the	the	DET
etr-23958	157	20	balance	balance	NOUN
etr-23958	157	21	between	between	ADP
etr-23958	157	22	finding	find	VERB
etr-23958	157	23	data	datum	NOUN
etr-23958	157	24	to	to	PART
etr-23958	157	25	use	use	VERB
etr-23958	157	26	and	and	CCONJ
etr-23958	157	27	then	then	ADV
etr-23958	157	28	,	,	PUNCT
etr-23958	157	29	in	in	ADP
etr-23958	157	30	turn	turn	NOUN
etr-23958	157	31	,	,	PUNCT
etr-23958	157	32	using	use	VERB
etr-23958	157	33	that	that	DET
etr-23958	157	34	data	datum	NOUN
etr-23958	157	35	to	to	ADP
etr-23958	157	36	influence	influence	NOUN
etr-23958	157	37	decisions	decision	NOUN
etr-23958	157	38	and	and	CCONJ
etr-23958	157	39	proceed	proceed	VERB
etr-23958	157	40	to	to	PART
etr-23958	157	41	turn	turn	VERB
etr-23958	157	42	into	into	ADP
etr-23958	157	43	actions	action	NOUN
etr-23958	157	44	…	…	PUNCT
etr-23958	157	45	it	it	PRON
etr-23958	157	46	is	be	AUX
etr-23958	157	47	an	an	DET
etr-23958	157	48	issue	issue	NOUN
etr-23958	157	49	that	that	SCONJ
etr-23958	157	50	we	we	PRON
etr-23958	157	51	are	be	AUX
etr-23958	157	52	still	still	ADV
etr-23958	157	53	trying	try	VERB
etr-23958	157	54	to	to	PART
etr-23958	157	55	solve	solve	VERB
etr-23958	157	56	?	?	PUNCT
etr-23958	158	1	(	(	PUNCT
etr-23958	158	2	case	case	NOUN
etr-23958	158	3	12	12	NUM
etr-23958	158	4	,	,	PUNCT
etr-23958	158	5	senior	senior	ADJ
etr-23958	158	6	program	program	NOUN
etr-23958	158	7	director	director	NOUN
etr-23958	158	8	)	)	PUNCT
etr-23958	158	9	despite	despite	SCONJ
etr-23958	158	10	the	the	DET
etr-23958	158	11	overwhelming	overwhelming	ADJ
etr-23958	158	12	feelings	feeling	NOUN
etr-23958	158	13	that	that	PRON
etr-23958	158	14	participants	participant	NOUN
etr-23958	158	15	experience	experience	VERB
etr-23958	158	16	,	,	PUNCT
etr-23958	158	17	they	they	PRON
etr-23958	158	18	still	still	ADV
etr-23958	158	19	use	use	VERB
etr-23958	158	20	a	a	DET
etr-23958	158	21	wide	wide	ADJ
etr-23958	158	22	range	range	NOUN
etr-23958	158	23	of	of	ADP
etr-23958	158	24	data	data	NOUN
etr-23958	158	25	techniques	technique	NOUN
etr-23958	158	26	and	and	CCONJ
etr-23958	158	27	practices	practice	NOUN
etr-23958	158	28	throughout	throughout	ADP
etr-23958	158	29	their	their	PRON
etr-23958	158	30	organizations	organization	NOUN
etr-23958	158	31	.	.	PUNCT
etr-23958	159	1	marketing	marketing	NOUN
etr-23958	159	2	benefits	benefit	NOUN
etr-23958	159	3	and	and	CCONJ
etr-23958	159	4	influences	influence	NOUN
etr-23958	159	5	using	use	VERB
etr-23958	159	6	data	datum	NOUN
etr-23958	159	7	in	in	ADP
etr-23958	159	8	enhancing	enhance	VERB
etr-23958	159	9	customer	customer	NOUN
etr-23958	159	10	experience	experience	NOUN
etr-23958	159	11	for	for	ADP
etr-23958	159	12	all	all	DET
etr-23958	159	13	the	the	DET
etr-23958	159	14	organizations	organization	NOUN
etr-23958	159	15	involved	involve	VERB
etr-23958	159	16	in	in	ADP
etr-23958	159	17	this	this	DET
etr-23958	159	18	study	study	NOUN
etr-23958	159	19	,	,	PUNCT
etr-23958	159	20	it	it	PRON
etr-23958	159	21	was	be	AUX
etr-23958	159	22	clear	clear	ADJ
etr-23958	159	23	that	that	SCONJ
etr-23958	159	24	data	datum	NOUN
etr-23958	159	25	reveals	reveal	VERB
etr-23958	159	26	necessary	necessary	ADJ
etr-23958	159	27	insights	insight	NOUN
etr-23958	159	28	,	,	PUNCT
etr-23958	159	29	about	about	ADP
etr-23958	159	30	their	their	PRON
etr-23958	159	31	events	event	NOUN
etr-23958	159	32	and	and	CCONJ
etr-23958	159	33	customers	customer	NOUN
etr-23958	159	34	,	,	PUNCT
etr-23958	159	35	that	that	PRON
etr-23958	159	36	heavily	heavily	ADV
etr-23958	159	37	influence	influence	VERB
etr-23958	159	38	their	their	PRON
etr-23958	159	39	marketing	marketing	NOUN
etr-23958	159	40	decisions	decision	NOUN
etr-23958	159	41	.	.	PUNCT
etr-23958	160	1	to	to	ADP
etr-23958	160	2	a	a	DET
etr-23958	160	3	large	large	ADJ
etr-23958	160	4	extent	extent	NOUN
etr-23958	160	5	,	,	PUNCT
etr-23958	160	6	participants	participant	NOUN
etr-23958	160	7	attested	attest	VERB
etr-23958	160	8	to	to	ADP
etr-23958	160	9	using	use	VERB
etr-23958	160	10	data	datum	NOUN
etr-23958	160	11	as	as	ADP
etr-23958	160	12	the	the	DET
etr-23958	160	13	main	main	ADJ
etr-23958	160	14	source	source	NOUN
etr-23958	160	15	of	of	ADP
etr-23958	160	16	monitoring	monitor	VERB
etr-23958	160	17	their	their	PRON
etr-23958	160	18	market	market	NOUN
etr-23958	160	19	,	,	PUNCT
etr-23958	160	20	driving	drive	VERB
etr-23958	160	21	strategy	strategy	NOUN
etr-23958	160	22	and	and	CCONJ
etr-23958	160	23	change	change	NOUN
etr-23958	160	24	,	,	PUNCT
etr-23958	160	25	attaining	attain	VERB
etr-23958	160	26	,	,	PUNCT
etr-23958	160	27	and	and	CCONJ
etr-23958	160	28	retaining	retain	VERB
etr-23958	160	29	customers	customer	NOUN
etr-23958	160	30	,	,	PUNCT
etr-23958	160	31	improving	improve	VERB
etr-23958	160	32	financial	financial	ADJ
etr-23958	160	33	performance	performance	NOUN
etr-23958	160	34	,	,	PUNCT
etr-23958	160	35	and	and	CCONJ
etr-23958	160	36	assessing	assess	VERB
etr-23958	160	37	products	product	NOUN
etr-23958	160	38	and	and	CCONJ
etr-23958	160	39	services	service	NOUN
etr-23958	160	40	.	.	PUNCT
etr-23958	161	1	a	a	DET
etr-23958	161	2	common	common	ADJ
etr-23958	161	3	example	example	NOUN
etr-23958	161	4	mentioned	mention	VERB
etr-23958	161	5	was	be	AUX
etr-23958	161	6	how	how	SCONJ
etr-23958	161	7	data	datum	NOUN
etr-23958	161	8	can	can	AUX
etr-23958	161	9	represent	represent	VERB
etr-23958	161	10	metrics	metric	NOUN
etr-23958	161	11	related	relate	VERB
etr-23958	161	12	to	to	ADP
etr-23958	161	13	specific	specific	ADJ
etr-23958	161	14	marketing	marketing	NOUN
etr-23958	161	15	campaigns	campaign	NOUN
etr-23958	161	16	.	.	PUNCT
etr-23958	162	1	metrics	metric	NOUN
etr-23958	162	2	such	such	ADJ
etr-23958	162	3	as	as	ADP
etr-23958	162	4	website	website	NOUN
etr-23958	162	5	page	page	NOUN
etr-23958	162	6	volume	volume	NOUN
etr-23958	162	7	,	,	PUNCT
etr-23958	162	8	social	social	ADJ
etr-23958	162	9	media	medium	NOUN
etr-23958	162	10	impressions	impression	NOUN
etr-23958	162	11	,	,	PUNCT
etr-23958	162	12	and	and	CCONJ
etr-23958	162	13	conversions	conversion	NOUN
etr-23958	162	14	from	from	ADP
etr-23958	162	15	the	the	DET
etr-23958	162	16	event	event	NOUN
etr-23958	162	17	website	website	NOUN
etr-23958	162	18	to	to	ADP
etr-23958	162	19	the	the	DET
etr-23958	162	20	selected	select	VERB
etr-23958	162	21	ticketing	ticketing	NOUN
etr-23958	162	22	system	system	NOUN
etr-23958	162	23	can	can	AUX
etr-23958	162	24	be	be	AUX
etr-23958	162	25	used	use	VERB
etr-23958	162	26	to	to	PART
etr-23958	162	27	produce	produce	VERB
etr-23958	162	28	insights	insight	NOUN
etr-23958	162	29	about	about	ADP
etr-23958	162	30	the	the	DET
etr-23958	162	31	targeted	target	VERB
etr-23958	162	32	audience	audience	NOUN
etr-23958	162	33	.	.	PUNCT
etr-23958	163	1	essentially	essentially	ADV
etr-23958	163	2	,	,	PUNCT
etr-23958	163	3	participants	participant	NOUN
etr-23958	163	4	explained	explain	VERB
etr-23958	163	5	how	how	SCONJ
etr-23958	163	6	data	datum	NOUN
etr-23958	163	7	can	can	AUX
etr-23958	163	8	be	be	AUX
etr-23958	163	9	incorporated	incorporate	VERB
etr-23958	163	10	into	into	ADP
etr-23958	163	11	every	every	DET
etr-23958	163	12	aspect	aspect	NOUN
etr-23958	163	13	of	of	ADP
etr-23958	163	14	their	their	PRON
etr-23958	163	15	company	company	NOUN
etr-23958	163	16	’s	’s	PART
etr-23958	163	17	business	business	NOUN
etr-23958	163	18	plan	plan	NOUN
etr-23958	163	19	and	and	CCONJ
etr-23958	163	20	measure	measure	VERB
etr-23958	163	21	the	the	DET
etr-23958	163	22	overall	overall	ADJ
etr-23958	163	23	success	success	NOUN
etr-23958	163	24	of	of	ADP
etr-23958	163	25	an	an	DET
etr-23958	163	26	event	event	NOUN
etr-23958	163	27	:	:	PUNCT
etr-23958	163	28	data	datum	NOUN
etr-23958	163	29	is	be	AUX
etr-23958	163	30	the	the	DET
etr-23958	163	31	middle	middle	ADJ
etr-23958	163	32	ground	ground	NOUN
etr-23958	163	33	between	between	ADP
etr-23958	163	34	flying	fly	VERB
etr-23958	163	35	blind	blind	ADJ
etr-23958	163	36	in	in	ADP
etr-23958	163	37	understanding	understand	VERB
etr-23958	163	38	your	your	PRON
etr-23958	163	39	market	market	NOUN
etr-23958	163	40	and	and	CCONJ
etr-23958	163	41	having	have	VERB
etr-23958	163	42	deep	deep	ADJ
etr-23958	163	43	personal	personal	ADJ
etr-23958	163	44	identifiable	identifiable	ADJ
etr-23958	163	45	information	information	NOUN
etr-23958	163	46	that	that	PRON
etr-23958	163	47	can	can	AUX
etr-23958	163	48	prove	prove	VERB
etr-23958	163	49	what	what	PRON
etr-23958	163	50	customers	customer	NOUN
etr-23958	163	51	are	be	AUX
etr-23958	163	52	looking	look	VERB
etr-23958	163	53	for	for	ADP
etr-23958	163	54	in	in	ADP
etr-23958	163	55	their	their	PRON
etr-23958	163	56	experience	experience	NOUN
etr-23958	163	57	.	.	PUNCT
etr-23958	164	1	(	(	PUNCT
etr-23958	164	2	case	case	NOUN
etr-23958	164	3	1	1	NUM
etr-23958	164	4	,	,	PUNCT
etr-23958	164	5	vice	vice	NOUN
etr-23958	164	6	president	president	NOUN
etr-23958	164	7	of	of	ADP
etr-23958	164	8	marketing	marketing	NOUN
etr-23958	164	9	)	)	PUNCT
etr-23958	164	10	across	across	ADP
etr-23958	164	11	case	case	NOUN
etr-23958	164	12	studies	study	NOUN
etr-23958	164	13	,	,	PUNCT
etr-23958	164	14	participants	participant	NOUN
etr-23958	164	15	described	describe	VERB
etr-23958	164	16	a	a	DET
etr-23958	164	17	core	core	NOUN
etr-23958	164	18	function	function	NOUN
etr-23958	164	19	of	of	ADP
etr-23958	164	20	using	use	VERB
etr-23958	164	21	data	datum	NOUN
etr-23958	164	22	as	as	ADP
etr-23958	164	23	real	real	ADJ
etr-23958	164	24	-	-	PUNCT
etr-23958	164	25	time	time	NOUN
etr-23958	164	26	analysis	analysis	NOUN
etr-23958	164	27	.	.	PUNCT
etr-23958	165	1	at	at	ADP
etr-23958	165	2	an	an	DET
etr-23958	165	3	educational	educational	ADJ
etr-23958	165	4	conference	conference	NOUN
etr-23958	165	5	,	,	PUNCT
etr-23958	165	6	for	for	ADP
etr-23958	165	7	example	example	NOUN
etr-23958	165	8	,	,	PUNCT
etr-23958	165	9	data	datum	NOUN
etr-23958	165	10	is	be	AUX
etr-23958	165	11	derived	derive	VERB
etr-23958	165	12	from	from	ADP
etr-23958	165	13	scanning	scan	VERB
etr-23958	165	14	each	each	DET
etr-23958	165	15	attendee	attendee	NOUN
etr-23958	165	16	’s	’s	PART
etr-23958	165	17	badge	badge	NOUN
etr-23958	165	18	upon	upon	SCONJ
etr-23958	165	19	entering	enter	VERB
etr-23958	165	20	a	a	DET
etr-23958	165	21	specific	specific	ADJ
etr-23958	165	22	educational	educational	ADJ
etr-23958	165	23	session	session	NOUN
etr-23958	165	24	.	.	PUNCT
etr-23958	166	1	this	this	DET
etr-23958	166	2	data	datum	NOUN
etr-23958	166	3	provides	provide	VERB
etr-23958	166	4	information	information	NOUN
etr-23958	166	5	to	to	PART
etr-23958	166	6	understand	understand	VERB
etr-23958	166	7	what	what	PRON
etr-23958	166	8	attendees	attendee	NOUN
etr-23958	166	9	are	be	AUX
etr-23958	166	10	doing	do	VERB
etr-23958	166	11	in	in	ADP
etr-23958	166	12	real	real	ADJ
etr-23958	166	13	-	-	PUNCT
etr-23958	166	14	time	time	NOUN
etr-23958	166	15	.	.	PUNCT
etr-23958	167	1	this	this	DET
etr-23958	167	2	information	information	NOUN
etr-23958	167	3	can	can	AUX
etr-23958	167	4	add	add	VERB
etr-23958	167	5	value	value	NOUN
etr-23958	167	6	to	to	AUX
etr-23958	167	7	event	event	NOUN
etr-23958	167	8	planners	planner	NOUN
etr-23958	167	9	because	because	SCONJ
etr-23958	167	10	it	it	PRON
etr-23958	167	11	can	can	AUX
etr-23958	167	12	be	be	AUX
etr-23958	167	13	applied	apply	VERB
etr-23958	167	14	to	to	ADP
etr-23958	167	15	personalized	personalized	ADJ
etr-23958	167	16	messages	message	NOUN
etr-23958	167	17	sent	send	VERB
etr-23958	167	18	to	to	ADP
etr-23958	167	19	individual	individual	ADJ
etr-23958	167	20	attendees	attendee	NOUN
etr-23958	167	21	,	,	PUNCT
etr-23958	167	22	suggesting	suggest	VERB
etr-23958	167	23	further	further	ADJ
etr-23958	167	24	sessions	session	NOUN
etr-23958	167	25	that	that	PRON
etr-23958	167	26	relate	relate	VERB
etr-23958	167	27	to	to	ADP
etr-23958	167	28	their	their	PRON
etr-23958	167	29	interests	interest	NOUN
etr-23958	167	30	.	.	PUNCT
etr-23958	168	1	real	real	ADJ
etr-23958	168	2	-	-	PUNCT
etr-23958	168	3	time	time	NOUN
etr-23958	168	4	analysis	analysis	NOUN
etr-23958	168	5	,	,	PUNCT
etr-23958	168	6	explained	explain	VERB
etr-23958	168	7	by	by	ADP
etr-23958	168	8	multiple	multiple	ADJ
etr-23958	168	9	participants	participant	NOUN
etr-23958	168	10	,	,	PUNCT
etr-23958	168	11	allows	allow	VERB
etr-23958	168	12	their	their	PRON
etr-23958	168	13	companies	company	NOUN
etr-23958	168	14	to	to	PART
etr-23958	168	15	make	make	VERB
etr-23958	168	16	decisions	decision	NOUN
etr-23958	168	17	before	before	ADV
etr-23958	168	18	,	,	PUNCT
etr-23958	168	19	during	during	ADP
etr-23958	168	20	,	,	PUNCT
etr-23958	168	21	and	and	CCONJ
etr-23958	168	22	after	after	ADP
etr-23958	168	23	their	their	PRON
etr-23958	168	24	events	event	NOUN
etr-23958	168	25	.	.	PUNCT
etr-23958	169	1	this	this	PRON
etr-23958	169	2	contributes	contribute	VERB
etr-23958	169	3	to	to	ADP
etr-23958	169	4	creating	create	VERB
etr-23958	169	5	memorable	memorable	ADJ
etr-23958	169	6	and	and	CCONJ
etr-23958	169	7	personalized	personalized	ADJ
etr-23958	169	8	experiences	experience	NOUN
etr-23958	169	9	for	for	ADP
etr-23958	169	10	their	their	PRON
etr-23958	169	11	customers	customer	NOUN
etr-23958	169	12	,	,	PUNCT
etr-23958	169	13	which	which	PRON
etr-23958	169	14	relates	relate	VERB
etr-23958	169	15	to	to	ADP
etr-23958	169	16	the	the	DET
etr-23958	169	17	mission	mission	NOUN
etr-23958	169	18	of	of	ADP
etr-23958	169	19	all	all	DET
etr-23958	169	20	the	the	DET
etr-23958	169	21	participants	participant	NOUN
etr-23958	169	22	’	'	PUNCT
etr-23958	169	23	organizations	organization	NOUN
etr-23958	169	24	:	:	PUNCT
etr-23958	169	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	169	26	orlando	orlando	PROPN
etr-23958	169	27	,	,	PUNCT
etr-23958	169	28	b.	b.	PROPN
etr-23958	169	29	&	&	CCONJ
etr-23958	169	30	lin	lin	PROPN
etr-23958	169	31	.	.	PUNCT
etr-23958	170	1	y.	y.	PROPN
etr-23958	170	2	(	(	PUNCT
etr-23958	170	3	2021	2021	NUM
etr-23958	170	4	)	)	PUNCT
etr-23958	170	5	/	/	SYM
etr-23958	170	6	events	event	NOUN
etr-23958	170	7	and	and	CCONJ
etr-23958	170	8	tourism	tourism	NOUN
etr-23958	170	9	review	review	NOUN
etr-23958	170	10	,	,	PUNCT
etr-23958	170	11	4(1	4(1	NOUN
etr-23958	170	12	)	)	PUNCT
etr-23958	170	13	,	,	PUNCT
etr-23958	170	14	1	1	NUM
etr-23958	170	15	-	-	SYM
etr-23958	170	16	13	13	NUM
etr-23958	170	17	.	.	NOUN
etr-23958	170	18	9	9	NUM
etr-23958	170	19	events	event	NOUN
etr-23958	170	20	and	and	CCONJ
etr-23958	170	21	tourism	tourism	NOUN
etr-23958	170	22	review	review	NOUN
etr-23958	170	23	vol	vol	NOUN
etr-23958	170	24	.	.	PROPN
etr-23958	170	25	4	4	NUM
etr-23958	170	26	no	no	NOUN
etr-23958	170	27	.	.	NOUN
etr-23958	170	28	1	1	NUM
etr-23958	170	29	(	(	PUNCT
etr-23958	170	30	2021	2021	NUM
etr-23958	170	31	)	)	PUNCT
etr-23958	170	32	,	,	PUNCT
etr-23958	170	33	1	1	NUM
etr-23958	170	34	-	-	SYM
etr-23958	170	35	13	13	NUM
etr-23958	170	36	,	,	PUNCT
etr-23958	170	37	doi	doi	NOUN
etr-23958	170	38	:	:	PUNCT
etr-23958	170	39	10.18060/23958	10.18060/23958	NUM
etr-23958	170	40	copyright	copyright	NOUN
etr-23958	170	41	©	©	PROPN
etr-23958	170	42	2021	2021	NUM
etr-23958	170	43	blair	blair	PROPN
etr-23958	170	44	orlando	orlando	PROPN
etr-23958	170	45	and	and	CCONJ
etr-23958	170	46	yeqiang	yeqiang	PROPN
etr-23958	170	47	(	(	PUNCT
etr-23958	170	48	kevin	kevin	PROPN
etr-23958	170	49	)	)	PUNCT
etr-23958	170	50	lin	lin	PROPN
etr-23958	170	51	this	this	DET
etr-23958	170	52	work	work	NOUN
etr-23958	170	53	is	be	AUX
etr-23958	170	54	licensed	license	VERB
etr-23958	170	55	under	under	ADP
etr-23958	170	56	a	a	DET
etr-23958	170	57	creative	creative	ADJ
etr-23958	170	58	commons	common	NOUN
etr-23958	170	59	attribution	attribution	NOUN
etr-23958	170	60	4.0	4.0	NUM
etr-23958	170	61	international	international	ADJ
etr-23958	170	62	license	license	NOUN
etr-23958	170	63	.	.	PUNCT
etr-23958	171	1	capturing	capture	VERB
etr-23958	171	2	,	,	PUNCT
etr-23958	171	3	reviewing	reviewing	NOUN
etr-23958	171	4	,	,	PUNCT
etr-23958	171	5	and	and	CCONJ
etr-23958	171	6	processing	processing	NOUN
etr-23958	171	7	data	datum	NOUN
etr-23958	171	8	is	be	AUX
etr-23958	171	9	one	one	NUM
etr-23958	171	10	of	of	ADP
etr-23958	171	11	our	our	PRON
etr-23958	171	12	main	main	ADJ
etr-23958	171	13	priorities	priority	NOUN
etr-23958	171	14	in	in	ADP
etr-23958	171	15	order	order	NOUN
etr-23958	171	16	to	to	PART
etr-23958	171	17	have	have	AUX
etr-23958	171	18	a	a	DET
etr-23958	171	19	successful	successful	ADJ
etr-23958	171	20	event	event	NOUN
etr-23958	171	21	.	.	PUNCT
etr-23958	172	1	it	it	PRON
etr-23958	172	2	starts	start	VERB
etr-23958	172	3	with	with	ADP
etr-23958	172	4	before	before	ADP
etr-23958	172	5	the	the	DET
etr-23958	172	6	event	event	NOUN
etr-23958	172	7	by	by	ADP
etr-23958	172	8	looking	look	VERB
etr-23958	172	9	at	at	ADP
etr-23958	172	10	how	how	SCONJ
etr-23958	172	11	attendees	attendee	NOUN
etr-23958	172	12	respond	respond	VERB
etr-23958	172	13	to	to	ADP
etr-23958	172	14	the	the	DET
etr-23958	172	15	schedule	schedule	NOUN
etr-23958	172	16	of	of	ADP
etr-23958	172	17	planned	plan	VERB
etr-23958	172	18	events	event	NOUN
etr-23958	172	19	and	and	CCONJ
etr-23958	172	20	what	what	PRON
etr-23958	172	21	they	they	PRON
etr-23958	172	22	signed	sign	VERB
etr-23958	172	23	up	up	ADP
etr-23958	172	24	for	for	ADP
etr-23958	172	25	.	.	PUNCT
etr-23958	173	1	then	then	ADV
etr-23958	173	2	during	during	ADP
etr-23958	173	3	the	the	DET
etr-23958	173	4	event	event	NOUN
etr-23958	173	5	,	,	PUNCT
etr-23958	173	6	looking	look	VERB
etr-23958	173	7	at	at	ADP
etr-23958	173	8	whether	whether	SCONJ
etr-23958	173	9	attendees	attendee	NOUN
etr-23958	173	10	are	be	AUX
etr-23958	173	11	sticking	stick	VERB
etr-23958	173	12	to	to	ADP
etr-23958	173	13	their	their	PRON
etr-23958	173	14	original	original	ADJ
etr-23958	173	15	plan	plan	NOUN
etr-23958	173	16	and	and	CCONJ
etr-23958	173	17	making	make	VERB
etr-23958	173	18	changes	change	NOUN
etr-23958	173	19	based	base	VERB
etr-23958	173	20	on	on	ADP
etr-23958	173	21	that	that	DET
etr-23958	173	22	information	information	NOUN
etr-23958	173	23	to	to	PART
etr-23958	173	24	send	send	VERB
etr-23958	173	25	them	they	PRON
etr-23958	173	26	updated	update	VERB
etr-23958	173	27	suggestions	suggestion	NOUN
etr-23958	173	28	.	.	PUNCT
etr-23958	174	1	after	after	SCONJ
etr-23958	174	2	the	the	DET
etr-23958	174	3	event	event	NOUN
etr-23958	174	4	is	be	AUX
etr-23958	174	5	over	over	ADV
etr-23958	174	6	,	,	PUNCT
etr-23958	174	7	a	a	DET
etr-23958	174	8	comparison	comparison	NOUN
etr-23958	174	9	between	between	ADP
etr-23958	174	10	their	their	PRON
etr-23958	174	11	original	original	ADJ
etr-23958	174	12	plan	plan	NOUN
etr-23958	174	13	and	and	CCONJ
etr-23958	174	14	what	what	PRON
etr-23958	174	15	they	they	PRON
etr-23958	174	16	did	do	VERB
etr-23958	174	17	at	at	ADP
etr-23958	174	18	the	the	DET
etr-23958	174	19	event	event	NOUN
etr-23958	174	20	is	be	AUX
etr-23958	174	21	used	use	VERB
etr-23958	174	22	to	to	PART
etr-23958	174	23	predict	predict	VERB
etr-23958	174	24	their	their	PRON
etr-23958	174	25	behavior	behavior	NOUN
etr-23958	174	26	next	next	ADP
etr-23958	174	27	time	time	NOUN
etr-23958	174	28	.	.	PUNCT
etr-23958	175	1	(	(	PUNCT
etr-23958	175	2	case	case	NOUN
etr-23958	175	3	7	7	NUM
etr-23958	175	4	,	,	PUNCT
etr-23958	175	5	executive	executive	ADJ
etr-23958	175	6	vice	vice	NOUN
etr-23958	175	7	president	president	NOUN
etr-23958	175	8	of	of	ADP
etr-23958	175	9	operations	operation	NOUN
etr-23958	175	10	)	)	PUNCT
etr-23958	175	11	data	datum	NOUN
etr-23958	175	12	as	as	ADP
etr-23958	175	13	financial	financial	ADJ
etr-23958	175	14	justification	justification	NOUN
etr-23958	175	15	for	for	ADP
etr-23958	175	16	event	event	NOUN
etr-23958	175	17	value	value	NOUN
etr-23958	175	18	and	and	CCONJ
etr-23958	175	19	investment	investment	NOUN
etr-23958	175	20	another	another	DET
etr-23958	175	21	related	related	ADJ
etr-23958	175	22	theme	theme	NOUN
etr-23958	175	23	that	that	PRON
etr-23958	175	24	emerged	emerge	VERB
etr-23958	175	25	from	from	ADP
etr-23958	175	26	the	the	DET
etr-23958	175	27	interviews	interview	NOUN
etr-23958	175	28	is	be	AUX
etr-23958	175	29	that	that	SCONJ
etr-23958	175	30	data	datum	NOUN
etr-23958	175	31	contributed	contribute	VERB
etr-23958	175	32	to	to	ADP
etr-23958	175	33	the	the	DET
etr-23958	175	34	rationalization	rationalization	NOUN
etr-23958	175	35	of	of	ADP
etr-23958	175	36	various	various	ADJ
etr-23958	175	37	financial	financial	ADJ
etr-23958	175	38	concerns	concern	NOUN
etr-23958	175	39	and	and	CCONJ
etr-23958	175	40	questions	question	NOUN
etr-23958	175	41	.	.	PUNCT
etr-23958	176	1	participants	participant	NOUN
etr-23958	176	2	revealed	reveal	VERB
etr-23958	176	3	that	that	SCONJ
etr-23958	176	4	investigating	investigate	VERB
etr-23958	176	5	quantitative	quantitative	ADJ
etr-23958	176	6	data	datum	NOUN
etr-23958	176	7	about	about	ADP
etr-23958	176	8	event	event	NOUN
etr-23958	176	9	sales	sale	NOUN
etr-23958	176	10	,	,	PUNCT
etr-23958	176	11	number	number	NOUN
etr-23958	176	12	of	of	ADP
etr-23958	176	13	attendees	attendee	NOUN
etr-23958	176	14	,	,	PUNCT
etr-23958	176	15	and	and	CCONJ
etr-23958	176	16	attendee	attendee	NOUN
etr-23958	176	17	actions	action	NOUN
etr-23958	176	18	can	can	AUX
etr-23958	176	19	act	act	VERB
etr-23958	176	20	as	as	ADP
etr-23958	176	21	the	the	DET
etr-23958	176	22	main	main	ADJ
etr-23958	176	23	source	source	NOUN
etr-23958	176	24	for	for	ADP
etr-23958	176	25	justifying	justify	VERB
etr-23958	176	26	the	the	DET
etr-23958	176	27	importance	importance	NOUN
etr-23958	176	28	of	of	ADP
etr-23958	176	29	an	an	DET
etr-23958	176	30	event	event	NOUN
etr-23958	176	31	.	.	PUNCT
etr-23958	177	1	there	there	PRON
etr-23958	177	2	was	be	VERB
etr-23958	177	3	a	a	DET
etr-23958	177	4	standard	standard	NOUN
etr-23958	177	5	among	among	ADP
etr-23958	177	6	case	case	NOUN
etr-23958	177	7	companies	company	NOUN
etr-23958	177	8	explaining	explain	VERB
etr-23958	177	9	the	the	DET
etr-23958	177	10	financial	financial	ADJ
etr-23958	177	11	power	power	NOUN
etr-23958	177	12	of	of	ADP
etr-23958	177	13	data	datum	NOUN
etr-23958	177	14	,	,	PUNCT
etr-23958	177	15	and	and	CCONJ
etr-23958	177	16	its	its	PRON
etr-23958	177	17	ability	ability	NOUN
etr-23958	177	18	to	to	PART
etr-23958	177	19	significantly	significantly	ADV
etr-23958	177	20	increase	increase	VERB
etr-23958	177	21	companies	company	NOUN
etr-23958	177	22	’	'	PUNCT
etr-23958	177	23	ability	ability	NOUN
etr-23958	177	24	to	to	PART
etr-23958	177	25	measure	measure	VERB
etr-23958	177	26	return	return	VERB
etr-23958	177	27	on	on	ADP
etr-23958	177	28	investment	investment	NOUN
etr-23958	177	29	.	.	PUNCT
etr-23958	178	1	participants	participant	NOUN
etr-23958	178	2	also	also	ADV
etr-23958	178	3	explained	explain	VERB
etr-23958	178	4	how	how	SCONJ
etr-23958	178	5	event	event	NOUN
etr-23958	178	6	planners	planner	NOUN
etr-23958	178	7	use	use	VERB
etr-23958	178	8	data	datum	NOUN
etr-23958	178	9	to	to	PART
etr-23958	178	10	justify	justify	VERB
etr-23958	178	11	the	the	DET
etr-23958	178	12	budget	budget	NOUN
etr-23958	178	13	for	for	ADP
etr-23958	178	14	an	an	DET
etr-23958	178	15	event	event	NOUN
etr-23958	178	16	and	and	CCONJ
etr-23958	178	17	prove	prove	VERB
etr-23958	178	18	the	the	DET
etr-23958	178	19	value	value	NOUN
etr-23958	178	20	of	of	ADP
etr-23958	178	21	having	have	VERB
etr-23958	178	22	such	such	ADJ
etr-23958	178	23	events	event	NOUN
etr-23958	178	24	.	.	PUNCT
etr-23958	179	1	for	for	ADP
etr-23958	179	2	example	example	NOUN
etr-23958	179	3	,	,	PUNCT
etr-23958	179	4	data	datum	NOUN
etr-23958	179	5	showing	show	VERB
etr-23958	179	6	the	the	DET
etr-23958	179	7	percent	percent	NOUN
etr-23958	179	8	of	of	ADP
etr-23958	179	9	total	total	ADJ
etr-23958	179	10	attendees	attendee	NOUN
etr-23958	179	11	who	who	PRON
etr-23958	179	12	attended	attend	VERB
etr-23958	179	13	a	a	DET
etr-23958	179	14	particular	particular	ADJ
etr-23958	179	15	speaker	speaker	NOUN
etr-23958	179	16	at	at	ADP
etr-23958	179	17	a	a	DET
etr-23958	179	18	tradeshow	tradeshow	NOUN
etr-23958	179	19	provides	provide	VERB
etr-23958	179	20	valuable	valuable	ADJ
etr-23958	179	21	insights	insight	NOUN
etr-23958	179	22	about	about	ADP
etr-23958	179	23	whether	whether	SCONJ
etr-23958	179	24	investing	invest	VERB
etr-23958	179	25	in	in	ADP
etr-23958	179	26	that	that	DET
etr-23958	179	27	speaker	speaker	NOUN
etr-23958	179	28	was	be	AUX
etr-23958	179	29	advantageous	advantageous	ADJ
etr-23958	179	30	:	:	PUNCT
etr-23958	179	31	we	we	PRON
etr-23958	179	32	scan	scan	VERB
etr-23958	179	33	a	a	DET
etr-23958	179	34	barcode	barcode	NOUN
etr-23958	179	35	at	at	ADP
etr-23958	179	36	all	all	DET
etr-23958	179	37	our	our	PRON
etr-23958	179	38	different	different	ADJ
etr-23958	179	39	smaller	small	ADJ
etr-23958	179	40	event	event	NOUN
etr-23958	179	41	sessions	session	NOUN
etr-23958	179	42	(	(	PUNCT
etr-23958	179	43	i.e.	i.e.	X
etr-23958	179	44	,	,	PUNCT
etr-23958	179	45	presentation	presentation	NOUN
etr-23958	179	46	,	,	PUNCT
etr-23958	179	47	activity	activity	NOUN
etr-23958	179	48	)	)	PUNCT
etr-23958	179	49	to	to	PART
etr-23958	179	50	view	view	VERB
etr-23958	179	51	attendance	attendance	NOUN
etr-23958	179	52	and	and	CCONJ
etr-23958	179	53	be	be	AUX
etr-23958	179	54	able	able	ADJ
etr-23958	179	55	to	to	PART
etr-23958	179	56	compare	compare	VERB
etr-23958	179	57	different	different	ADJ
etr-23958	179	58	sessions	session	NOUN
etr-23958	179	59	…	…	PUNCT
etr-23958	179	60	then	then	ADV
etr-23958	179	61	looking	look	VERB
etr-23958	179	62	at	at	ADP
etr-23958	179	63	that	that	DET
etr-23958	179	64	information	information	NOUN
etr-23958	179	65	and	and	CCONJ
etr-23958	179	66	determining	determine	VERB
etr-23958	179	67	what	what	PRON
etr-23958	179	68	sessions	session	NOUN
etr-23958	179	69	are	be	AUX
etr-23958	179	70	necessary	necessary	ADJ
etr-23958	179	71	for	for	ADP
etr-23958	179	72	the	the	DET
etr-23958	179	73	next	next	ADJ
etr-23958	179	74	year	year	NOUN
etr-23958	179	75	and	and	CCONJ
etr-23958	179	76	what	what	PRON
etr-23958	179	77	people	people	NOUN
etr-23958	179	78	are	be	AUX
etr-23958	179	79	interested	interested	ADJ
etr-23958	179	80	in	in	ADP
etr-23958	179	81	.	.	PUNCT
etr-23958	180	1	(	(	PUNCT
etr-23958	180	2	case	case	NOUN
etr-23958	180	3	3	3	NUM
etr-23958	180	4	,	,	PUNCT
etr-23958	180	5	senior	senior	ADJ
etr-23958	180	6	program	program	NOUN
etr-23958	180	7	manager	manager	NOUN
etr-23958	180	8	)	)	PUNCT
etr-23958	180	9	current	current	ADJ
etr-23958	180	10	concerns	concern	NOUN
etr-23958	180	11	related	relate	VERB
etr-23958	180	12	to	to	ADP
etr-23958	180	13	data	datum	NOUN
etr-23958	180	14	type	type	NOUN
etr-23958	180	15	and	and	CCONJ
etr-23958	180	16	source	source	NOUN
etr-23958	180	17	concerning	concern	VERB
etr-23958	180	18	data	data	NOUN
etr-23958	180	19	type	type	NOUN
etr-23958	180	20	and	and	CCONJ
etr-23958	180	21	source	source	NOUN
etr-23958	180	22	,	,	PUNCT
etr-23958	180	23	participants	participant	NOUN
etr-23958	180	24	expressed	express	VERB
etr-23958	180	25	the	the	DET
etr-23958	180	26	difficulty	difficulty	NOUN
etr-23958	180	27	of	of	ADP
etr-23958	180	28	managing	manage	VERB
etr-23958	180	29	data	datum	NOUN
etr-23958	180	30	,	,	PUNCT
etr-23958	180	31	allocating	allocate	VERB
etr-23958	180	32	resources	resource	NOUN
etr-23958	180	33	,	,	PUNCT
etr-23958	180	34	and	and	CCONJ
etr-23958	180	35	remaining	remain	VERB
etr-23958	180	36	ethical	ethical	ADJ
etr-23958	180	37	.	.	PUNCT
etr-23958	181	1	participants	participant	NOUN
etr-23958	181	2	explained	explain	VERB
etr-23958	181	3	how	how	SCONJ
etr-23958	181	4	deciding	decide	VERB
etr-23958	181	5	what	what	DET
etr-23958	181	6	type	type	NOUN
etr-23958	181	7	of	of	ADP
etr-23958	181	8	data	datum	NOUN
etr-23958	181	9	collection	collection	NOUN
etr-23958	181	10	and	and	CCONJ
etr-23958	181	11	analysis	analysis	NOUN
etr-23958	181	12	methods	method	NOUN
etr-23958	181	13	they	they	PRON
etr-23958	181	14	should	should	AUX
etr-23958	181	15	use	use	VERB
etr-23958	181	16	is	be	AUX
etr-23958	181	17	a	a	DET
etr-23958	181	18	harsh	harsh	ADJ
etr-23958	181	19	reality	reality	NOUN
etr-23958	181	20	.	.	PUNCT
etr-23958	182	1	this	this	PRON
etr-23958	182	2	is	be	AUX
etr-23958	182	3	because	because	SCONJ
etr-23958	182	4	of	of	ADP
etr-23958	182	5	the	the	DET
etr-23958	182	6	large	large	ADJ
etr-23958	182	7	amount	amount	NOUN
etr-23958	182	8	of	of	ADP
etr-23958	182	9	effort	effort	NOUN
etr-23958	182	10	,	,	PUNCT
etr-23958	182	11	time	time	NOUN
etr-23958	182	12	,	,	PUNCT
etr-23958	182	13	and	and	CCONJ
etr-23958	182	14	money	money	NOUN
etr-23958	182	15	it	it	PRON
etr-23958	182	16	takes	take	VERB
etr-23958	182	17	to	to	PART
etr-23958	182	18	process	process	VERB
etr-23958	182	19	data	datum	NOUN
etr-23958	182	20	effectively	effectively	ADV
etr-23958	182	21	and	and	CCONJ
etr-23958	182	22	ethically	ethically	ADV
etr-23958	182	23	.	.	PUNCT
etr-23958	183	1	furthermore	furthermore	ADV
etr-23958	183	2	,	,	PUNCT
etr-23958	183	3	the	the	DET
etr-23958	183	4	cryptic	cryptic	ADJ
etr-23958	183	5	nature	nature	NOUN
etr-23958	183	6	data	datum	NOUN
etr-23958	183	7	possesses	possesse	NOUN
etr-23958	183	8	and	and	CCONJ
etr-23958	183	9	the	the	DET
etr-23958	183	10	unfathomable	unfathomable	ADJ
etr-23958	183	11	amount	amount	NOUN
etr-23958	183	12	of	of	ADP
etr-23958	183	13	data	datum	NOUN
etr-23958	183	14	accessible	accessible	ADJ
etr-23958	183	15	was	be	AUX
etr-23958	183	16	explained	explain	VERB
etr-23958	183	17	by	by	ADP
etr-23958	183	18	participants	participant	NOUN
etr-23958	183	19	as	as	ADP
etr-23958	183	20	a	a	DET
etr-23958	183	21	difficult	difficult	ADJ
etr-23958	183	22	task	task	NOUN
etr-23958	183	23	to	to	PART
etr-23958	183	24	tackle	tackle	VERB
etr-23958	183	25	and	and	CCONJ
etr-23958	183	26	use	use	VERB
etr-23958	183	27	successfully	successfully	ADV
etr-23958	183	28	:	:	PUNCT
etr-23958	183	29	though	though	SCONJ
etr-23958	183	30	there	there	PRON
etr-23958	183	31	is	be	VERB
etr-23958	183	32	a	a	DET
etr-23958	183	33	lot	lot	NOUN
etr-23958	183	34	of	of	ADP
etr-23958	183	35	data	datum	NOUN
etr-23958	183	36	out	out	ADV
etr-23958	183	37	there	there	ADV
etr-23958	183	38	,	,	PUNCT
etr-23958	183	39	it	it	PRON
etr-23958	183	40	’s	’s	AUX
etr-23958	183	41	not	not	PART
etr-23958	183	42	all	all	PRON
etr-23958	183	43	focusing	focus	VERB
etr-23958	183	44	on	on	ADP
etr-23958	183	45	the	the	DET
etr-23958	183	46	same	same	ADJ
etr-23958	183	47	thing	thing	NOUN
etr-23958	183	48	and	and	CCONJ
etr-23958	183	49	depending	depend	VERB
etr-23958	183	50	on	on	ADP
etr-23958	183	51	resources	resource	NOUN
etr-23958	183	52	available	available	ADJ
etr-23958	183	53	within	within	ADP
etr-23958	183	54	your	your	PRON
etr-23958	183	55	organization	organization	NOUN
etr-23958	183	56	you	you	PRON
etr-23958	183	57	have	have	VERB
etr-23958	183	58	to	to	PART
etr-23958	183	59	choose	choose	VERB
etr-23958	183	60	what	what	PRON
etr-23958	183	61	data	datum	NOUN
etr-23958	183	62	source	source	NOUN
etr-23958	183	63	/	/	SYM
etr-23958	183	64	s	s	VERB
etr-23958	183	65	to	to	PART
etr-23958	183	66	invest	invest	VERB
etr-23958	183	67	in	in	ADP
etr-23958	183	68	and	and	CCONJ
etr-23958	183	69	then	then	ADV
etr-23958	183	70	try	try	VERB
etr-23958	183	71	to	to	PART
etr-23958	183	72	gain	gain	VERB
etr-23958	183	73	the	the	DET
etr-23958	183	74	most	most	ADJ
etr-23958	183	75	value	value	NOUN
etr-23958	183	76	from	from	ADP
etr-23958	183	77	the	the	DET
etr-23958	183	78	/	/	SYM
etr-23958	183	79	those	those	DET
etr-23958	183	80	chosen	choose	VERB
etr-23958	183	81	source	source	NOUN
etr-23958	183	82	/	/	SYM
etr-23958	183	83	s.	s.	PROPN
etr-23958	184	1	(	(	PUNCT
etr-23958	184	2	case	case	NOUN
etr-23958	184	3	14	14	NUM
etr-23958	184	4	global	global	ADJ
etr-23958	184	5	director	director	NOUN
etr-23958	184	6	of	of	ADP
etr-23958	184	7	media	medium	NOUN
etr-23958	184	8	product	product	NOUN
etr-23958	184	9	marketing	marketing	NOUN
etr-23958	184	10	and	and	CCONJ
etr-23958	184	11	management	management	NOUN
etr-23958	184	12	)	)	PUNCT
etr-23958	184	13	connecting	connect	VERB
etr-23958	184	14	and	and	CCONJ
etr-23958	184	15	determining	determine	VERB
etr-23958	184	16	whether	whether	SCONJ
etr-23958	184	17	there	there	PRON
etr-23958	184	18	is	be	VERB
etr-23958	184	19	any	any	DET
etr-23958	184	20	correlation	correlation	NOUN
etr-23958	184	21	between	between	ADP
etr-23958	184	22	different	different	ADJ
etr-23958	184	23	data	datum	NOUN
etr-23958	184	24	points	point	NOUN
etr-23958	184	25	and	and	CCONJ
etr-23958	184	26	insights	insight	NOUN
etr-23958	184	27	is	be	AUX
etr-23958	184	28	not	not	PART
etr-23958	184	29	an	an	DET
etr-23958	184	30	easy	easy	ADJ
etr-23958	184	31	task	task	NOUN
etr-23958	184	32	.	.	PUNCT
etr-23958	185	1	we	we	PRON
etr-23958	185	2	reference	reference	VERB
etr-23958	185	3	this	this	DET
etr-23958	185	4	issue	issue	NOUN
etr-23958	185	5	as	as	ADP
etr-23958	185	6	triangulation	triangulation	NOUN
etr-23958	185	7	meaning	meaning	NOUN
etr-23958	185	8	if	if	SCONJ
etr-23958	185	9	you	you	PRON
etr-23958	185	10	see	see	VERB
etr-23958	185	11	a	a	DET
etr-23958	185	12	spike	spike	NOUN
etr-23958	185	13	in	in	ADP
etr-23958	185	14	one	one	NUM
etr-23958	185	15	data	datum	NOUN
etr-23958	185	16	set	set	VERB
etr-23958	185	17	,	,	PUNCT
etr-23958	185	18	but	but	CCONJ
etr-23958	185	19	not	not	PART
etr-23958	185	20	the	the	DET
etr-23958	185	21	other	other	ADJ
etr-23958	185	22	/	/	SYM
etr-23958	185	23	s	s	PROPN
etr-23958	185	24	and	and	CCONJ
etr-23958	185	25	vice	vice	ADV
etr-23958	185	26	versa	versa	ADV
etr-23958	185	27	,	,	PUNCT
etr-23958	185	28	it	it	PRON
etr-23958	185	29	is	be	AUX
etr-23958	185	30	hard	hard	ADJ
etr-23958	185	31	to	to	PART
etr-23958	185	32	pinpoint	pinpoint	VERB
etr-23958	185	33	and	and	CCONJ
etr-23958	185	34	confidently	confidently	ADV
etr-23958	185	35	understand	understand	VERB
etr-23958	185	36	what	what	PRON
etr-23958	185	37	is	be	AUX
etr-23958	185	38	causing	cause	VERB
etr-23958	185	39	that	that	SCONJ
etr-23958	185	40	change	change	NOUN
etr-23958	185	41	or	or	CCONJ
etr-23958	185	42	spike	spike	ADJ
etr-23958	185	43	.	.	PUNCT
etr-23958	186	1	(	(	PUNCT
etr-23958	186	2	case	case	NOUN
etr-23958	186	3	6strategic	6strategic	NUM
etr-23958	186	4	marketing	marketing	NOUN
etr-23958	186	5	research	research	NOUN
etr-23958	186	6	consultant	consultant	NOUN
etr-23958	186	7	)	)	PUNCT
etr-23958	186	8	another	another	DET
etr-23958	186	9	similar	similar	ADJ
etr-23958	186	10	topic	topic	NOUN
etr-23958	186	11	that	that	PRON
etr-23958	186	12	was	be	AUX
etr-23958	186	13	frequently	frequently	ADV
etr-23958	186	14	shared	share	VERB
etr-23958	186	15	among	among	ADP
etr-23958	186	16	participants	participant	NOUN
etr-23958	186	17	was	be	AUX
etr-23958	186	18	the	the	DET
etr-23958	186	19	issue	issue	NOUN
etr-23958	186	20	of	of	ADP
etr-23958	186	21	privacy	privacy	NOUN
etr-23958	186	22	associated	associate	VERB
etr-23958	186	23	with	with	ADP
etr-23958	186	24	adopting	adopt	VERB
etr-23958	186	25	data	data	NOUN
etr-23958	186	26	analytics	analytic	NOUN
etr-23958	186	27	throughout	throughout	ADP
etr-23958	186	28	their	their	PRON
etr-23958	186	29	organizations	organization	NOUN
etr-23958	186	30	.	.	PUNCT
etr-23958	187	1	participants	participant	NOUN
etr-23958	187	2	revealed	reveal	VERB
etr-23958	187	3	the	the	DET
etr-23958	187	4	necessary	necessary	ADJ
etr-23958	187	5	caution	caution	NOUN
etr-23958	187	6	associated	associate	VERB
etr-23958	187	7	with	with	ADP
etr-23958	187	8	and	and	CCONJ
etr-23958	187	9	using	use	VERB
etr-23958	187	10	data	datum	NOUN
etr-23958	187	11	legally	legally	ADV
etr-23958	187	12	and	and	CCONJ
etr-23958	187	13	ethically	ethically	ADV
etr-23958	187	14	:	:	PUNCT
etr-23958	187	15	no	no	DET
etr-23958	187	16	brand	brand	NOUN
etr-23958	187	17	wants	want	VERB
etr-23958	187	18	to	to	PART
etr-23958	187	19	be	be	AUX
etr-23958	187	20	seen	see	VERB
etr-23958	187	21	as	as	ADP
etr-23958	187	22	insensitive	insensitive	ADJ
etr-23958	187	23	in	in	ADP
etr-23958	187	24	invading	invade	VERB
etr-23958	187	25	people	people	NOUN
etr-23958	187	26	’s	’s	PART
etr-23958	187	27	privacy	privacy	NOUN
etr-23958	187	28	in	in	ADP
etr-23958	187	29	general	general	ADJ
etr-23958	187	30	,	,	PUNCT
etr-23958	187	31	but	but	CCONJ
etr-23958	187	32	especially	especially	ADV
etr-23958	187	33	in	in	ADP
etr-23958	187	34	relation	relation	NOUN
etr-23958	187	35	to	to	ADP
etr-23958	187	36	data	data	PROPN
etr-23958	187	37	.	.	PUNCT
etr-23958	188	1	this	this	PRON
etr-23958	188	2	is	be	AUX
etr-23958	188	3	something	something	PRON
etr-23958	188	4	we	we	PRON
etr-23958	188	5	are	be	AUX
etr-23958	188	6	extremely	extremely	ADV
etr-23958	188	7	careful	careful	ADJ
etr-23958	188	8	about	about	ADP
etr-23958	188	9	because	because	SCONJ
etr-23958	188	10	we	we	PRON
etr-23958	188	11	would	would	AUX
etr-23958	188	12	never	never	ADV
etr-23958	188	13	want	want	VERB
etr-23958	188	14	to	to	PART
etr-23958	188	15	damage	damage	VERB
etr-23958	188	16	the	the	DET
etr-23958	188	17	relationship	relationship	NOUN
etr-23958	188	18	and	and	CCONJ
etr-23958	188	19	trust	trust	NOUN
etr-23958	188	20	we	we	PRON
etr-23958	188	21	have	have	AUX
etr-23958	188	22	built	build	VERB
etr-23958	188	23	with	with	ADP
etr-23958	188	24	our	our	PRON
etr-23958	188	25	customers	customer	NOUN
etr-23958	188	26	.	.	PUNCT
etr-23958	189	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	189	2	orlando	orlando	PROPN
etr-23958	189	3	,	,	PUNCT
etr-23958	189	4	b.	b.	PROPN
etr-23958	189	5	&	&	CCONJ
etr-23958	189	6	lin	lin	PROPN
etr-23958	189	7	.	.	PUNCT
etr-23958	190	1	y.	y.	PROPN
etr-23958	190	2	(	(	PUNCT
etr-23958	190	3	2021	2021	NUM
etr-23958	190	4	)	)	PUNCT
etr-23958	190	5	/	/	SYM
etr-23958	190	6	events	event	NOUN
etr-23958	190	7	and	and	CCONJ
etr-23958	190	8	tourism	tourism	NOUN
etr-23958	190	9	review	review	NOUN
etr-23958	190	10	,	,	PUNCT
etr-23958	190	11	4(1	4(1	NOUN
etr-23958	190	12	)	)	PUNCT
etr-23958	190	13	,	,	PUNCT
etr-23958	190	14	1	1	NUM
etr-23958	190	15	-	-	SYM
etr-23958	190	16	13	13	NUM
etr-23958	190	17	.	.	PUNCT
etr-23958	191	1	10	10	NUM
etr-23958	191	2	events	event	NOUN
etr-23958	191	3	and	and	CCONJ
etr-23958	191	4	tourism	tourism	NOUN
etr-23958	191	5	review	review	NOUN
etr-23958	191	6	vol	vol	NOUN
etr-23958	191	7	.	.	PROPN
etr-23958	191	8	4	4	NUM
etr-23958	191	9	no	no	NOUN
etr-23958	191	10	.	.	NOUN
etr-23958	191	11	1	1	NUM
etr-23958	191	12	(	(	PUNCT
etr-23958	191	13	2021	2021	NUM
etr-23958	191	14	)	)	PUNCT
etr-23958	191	15	,	,	PUNCT
etr-23958	191	16	1	1	NUM
etr-23958	191	17	-	-	SYM
etr-23958	191	18	13	13	NUM
etr-23958	191	19	,	,	PUNCT
etr-23958	191	20	doi	doi	NOUN
etr-23958	191	21	:	:	PUNCT
etr-23958	191	22	10.18060/23958	10.18060/23958	NUM
etr-23958	191	23	copyright	copyright	NOUN
etr-23958	191	24	©	©	PROPN
etr-23958	191	25	2021	2021	NUM
etr-23958	191	26	blair	blair	PROPN
etr-23958	191	27	orlando	orlando	PROPN
etr-23958	191	28	and	and	CCONJ
etr-23958	191	29	yeqiang	yeqiang	PROPN
etr-23958	191	30	(	(	PUNCT
etr-23958	191	31	kevin	kevin	PROPN
etr-23958	191	32	)	)	PUNCT
etr-23958	191	33	lin	lin	PROPN
etr-23958	191	34	this	this	DET
etr-23958	191	35	work	work	NOUN
etr-23958	191	36	is	be	AUX
etr-23958	191	37	licensed	license	VERB
etr-23958	191	38	under	under	ADP
etr-23958	191	39	a	a	DET
etr-23958	191	40	creative	creative	ADJ
etr-23958	191	41	commons	common	NOUN
etr-23958	191	42	attribution	attribution	NOUN
etr-23958	191	43	4.0	4.0	NUM
etr-23958	191	44	international	international	ADJ
etr-23958	191	45	license	license	NOUN
etr-23958	191	46	.	.	PUNCT
etr-23958	192	1	(	(	PUNCT
etr-23958	192	2	case	case	NOUN
etr-23958	192	3	4	4	NUM
etr-23958	192	4	,	,	PUNCT
etr-23958	192	5	senior	senior	ADJ
etr-23958	192	6	manager	manager	NOUN
etr-23958	192	7	of	of	ADP
etr-23958	192	8	marketing	marketing	NOUN
etr-23958	192	9	operations	operation	NOUN
etr-23958	192	10	)	)	PUNCT
etr-23958	192	11	though	though	SCONJ
etr-23958	192	12	companies	company	NOUN
etr-23958	192	13	involved	involve	VERB
etr-23958	192	14	in	in	ADP
etr-23958	192	15	this	this	DET
etr-23958	192	16	study	study	NOUN
etr-23958	192	17	revealed	reveal	VERB
etr-23958	192	18	that	that	SCONJ
etr-23958	192	19	client	client	NOUN
etr-23958	192	20	privacy	privacy	NOUN
etr-23958	192	21	is	be	AUX
etr-23958	192	22	an	an	DET
etr-23958	192	23	issue	issue	NOUN
etr-23958	192	24	on	on	ADP
etr-23958	192	25	its	its	PRON
etr-23958	192	26	own	own	ADJ
etr-23958	192	27	,	,	PUNCT
etr-23958	192	28	participants	participant	NOUN
etr-23958	192	29	speaking	speak	VERB
etr-23958	192	30	on	on	ADP
etr-23958	192	31	behalf	behalf	NOUN
etr-23958	192	32	of	of	ADP
etr-23958	192	33	those	those	DET
etr-23958	192	34	companies	company	NOUN
etr-23958	192	35	also	also	ADV
etr-23958	192	36	shared	share	VERB
etr-23958	192	37	that	that	SCONJ
etr-23958	192	38	this	this	DET
etr-23958	192	39	issue	issue	NOUN
etr-23958	192	40	has	have	AUX
etr-23958	192	41	majorly	majorly	ADV
etr-23958	192	42	contributed	contribute	VERB
etr-23958	192	43	to	to	ADP
etr-23958	192	44	some	some	DET
etr-23958	192	45	hesitation	hesitation	NOUN
etr-23958	192	46	associated	associate	VERB
etr-23958	192	47	with	with	ADP
etr-23958	192	48	the	the	DET
etr-23958	192	49	overall	overall	ADJ
etr-23958	192	50	adoption	adoption	NOUN
etr-23958	192	51	of	of	ADP
etr-23958	192	52	data	datum	NOUN
etr-23958	192	53	analytics	analytic	NOUN
etr-23958	192	54	practices	practice	NOUN
etr-23958	192	55	.	.	PUNCT
etr-23958	193	1	furthermore	furthermore	ADV
etr-23958	193	2	,	,	PUNCT
etr-23958	193	3	participants	participant	NOUN
etr-23958	193	4	explained	explain	VERB
etr-23958	193	5	how	how	SCONJ
etr-23958	193	6	these	these	DET
etr-23958	193	7	issues	issue	NOUN
etr-23958	193	8	have	have	AUX
etr-23958	193	9	led	lead	VERB
etr-23958	193	10	to	to	PART
etr-23958	193	11	slow	slow	VERB
etr-23958	193	12	progression	progression	NOUN
etr-23958	193	13	in	in	ADP
etr-23958	193	14	taking	take	VERB
etr-23958	193	15	advantage	advantage	NOUN
etr-23958	193	16	of	of	ADP
etr-23958	193	17	this	this	DET
etr-23958	193	18	up	up	ADP
etr-23958	193	19	-	-	PUNCT
etr-23958	193	20	and	and	CCONJ
etr-23958	193	21	-	-	PUNCT
etr-23958	193	22	coming	come	VERB
etr-23958	193	23	data	datum	NOUN
etr-23958	193	24	forward	forward	ADV
etr-23958	193	25	approach	approach	NOUN
etr-23958	193	26	to	to	ADP
etr-23958	193	27	business	business	NOUN
etr-23958	193	28	.	.	PUNCT
etr-23958	194	1	discussions	discussion	NOUN
etr-23958	194	2	,	,	PUNCT
etr-23958	194	3	limitations	limitation	NOUN
etr-23958	194	4	,	,	PUNCT
etr-23958	194	5	and	and	CCONJ
etr-23958	194	6	conclusions	conclusion	NOUN
etr-23958	194	7	this	this	DET
etr-23958	194	8	study	study	NOUN
etr-23958	194	9	aimed	aim	VERB
etr-23958	194	10	to	to	PART
etr-23958	194	11	extend	extend	VERB
etr-23958	194	12	the	the	DET
etr-23958	194	13	existing	exist	VERB
etr-23958	194	14	knowledge	knowledge	NOUN
etr-23958	194	15	about	about	ADP
etr-23958	194	16	how	how	SCONJ
etr-23958	194	17	data	datum	NOUN
etr-23958	194	18	can	can	AUX
etr-23958	194	19	positively	positively	ADV
etr-23958	194	20	impact	impact	VERB
etr-23958	194	21	the	the	DET
etr-23958	194	22	events	event	NOUN
etr-23958	194	23	industry	industry	NOUN
etr-23958	194	24	by	by	ADP
etr-23958	194	25	investigating	investigate	VERB
etr-23958	194	26	what	what	PRON
etr-23958	194	27	current	current	ADJ
etr-23958	194	28	data	datum	NOUN
etr-23958	194	29	analytical	analytical	ADJ
etr-23958	194	30	practices	practice	NOUN
etr-23958	194	31	are	be	AUX
etr-23958	194	32	being	be	AUX
etr-23958	194	33	used	use	VERB
etr-23958	194	34	throughout	throughout	ADP
etr-23958	194	35	the	the	DET
etr-23958	194	36	events	event	NOUN
etr-23958	194	37	industry	industry	NOUN
etr-23958	194	38	and	and	CCONJ
etr-23958	194	39	determine	determine	VERB
etr-23958	194	40	the	the	DET
etr-23958	194	41	value	value	NOUN
etr-23958	194	42	of	of	ADP
etr-23958	194	43	such	such	ADJ
etr-23958	194	44	practices	practice	NOUN
etr-23958	194	45	.	.	PUNCT
etr-23958	195	1	although	although	SCONJ
etr-23958	195	2	previous	previous	ADJ
etr-23958	195	3	literature	literature	NOUN
etr-23958	195	4	has	have	AUX
etr-23958	195	5	revealed	reveal	VERB
etr-23958	195	6	the	the	DET
etr-23958	195	7	importance	importance	NOUN
etr-23958	195	8	of	of	ADP
etr-23958	195	9	using	use	VERB
etr-23958	195	10	data	datum	NOUN
etr-23958	195	11	to	to	PART
etr-23958	195	12	better	well	ADV
etr-23958	195	13	understand	understand	VERB
etr-23958	195	14	customer	customer	NOUN
etr-23958	195	15	expectations	expectation	NOUN
etr-23958	195	16	and	and	CCONJ
etr-23958	195	17	behaviors	behavior	NOUN
etr-23958	195	18	(	(	PUNCT
etr-23958	195	19	verhoef	verhoef	NOUN
etr-23958	195	20	,	,	PUNCT
etr-23958	195	21	kooge	kooge	PROPN
etr-23958	195	22	,	,	PUNCT
etr-23958	195	23	&	&	CCONJ
etr-23958	195	24	walk	walk	VERB
etr-23958	195	25	,	,	PUNCT
etr-23958	195	26	2016	2016	NUM
etr-23958	195	27	)	)	PUNCT
etr-23958	195	28	,	,	PUNCT
etr-23958	195	29	the	the	DET
etr-23958	195	30	present	present	ADJ
etr-23958	195	31	study	study	NOUN
etr-23958	195	32	found	find	VERB
etr-23958	195	33	that	that	SCONJ
etr-23958	195	34	the	the	DET
etr-23958	195	35	benefits	benefit	NOUN
etr-23958	195	36	of	of	ADP
etr-23958	195	37	applying	apply	VERB
etr-23958	195	38	data	datum	NOUN
etr-23958	195	39	throughout	throughout	ADP
etr-23958	195	40	the	the	DET
etr-23958	195	41	events	event	NOUN
etr-23958	195	42	industry	industry	NOUN
etr-23958	195	43	directly	directly	ADV
etr-23958	195	44	contribute	contribute	VERB
etr-23958	195	45	to	to	ADP
etr-23958	195	46	enhancing	enhance	VERB
etr-23958	195	47	customer	customer	NOUN
etr-23958	195	48	experience	experience	NOUN
etr-23958	195	49	and	and	CCONJ
etr-23958	195	50	improving	improve	VERB
etr-23958	195	51	future	future	ADJ
etr-23958	195	52	events	event	NOUN
etr-23958	195	53	.	.	PUNCT
etr-23958	196	1	this	this	PRON
etr-23958	196	2	suggests	suggest	VERB
etr-23958	196	3	that	that	SCONJ
etr-23958	196	4	data	datum	NOUN
etr-23958	196	5	analytics	analytic	NOUN
etr-23958	196	6	can	can	AUX
etr-23958	196	7	be	be	AUX
etr-23958	196	8	used	use	VERB
etr-23958	196	9	as	as	ADP
etr-23958	196	10	a	a	DET
etr-23958	196	11	valuable	valuable	ADJ
etr-23958	196	12	resource	resource	NOUN
etr-23958	196	13	for	for	ADP
etr-23958	196	14	companies	company	NOUN
etr-23958	196	15	looking	look	VERB
etr-23958	196	16	to	to	PART
etr-23958	196	17	provide	provide	VERB
etr-23958	196	18	their	their	PRON
etr-23958	196	19	customers	customer	NOUN
etr-23958	196	20	with	with	ADP
etr-23958	196	21	memorable	memorable	ADJ
etr-23958	196	22	experiences	experience	NOUN
etr-23958	196	23	in	in	ADP
etr-23958	196	24	a	a	DET
etr-23958	196	25	more	more	ADV
etr-23958	196	26	precise	precise	ADJ
etr-23958	196	27	manner	manner	NOUN
etr-23958	196	28	(	(	PUNCT
etr-23958	196	29	mayer	mayer	PROPN
etr-23958	196	30	-	-	PUNCT
etr-23958	196	31	schönberger	schönberger	PROPN
etr-23958	196	32	&	&	CCONJ
etr-23958	196	33	cukier	cukier	PROPN
etr-23958	196	34	,	,	PUNCT
etr-23958	196	35	2013	2013	NUM
etr-23958	196	36	)	)	PUNCT
etr-23958	196	37	.	.	PUNCT
etr-23958	197	1	data	datum	NOUN
etr-23958	197	2	analytics	analytic	NOUN
etr-23958	197	3	,	,	PUNCT
etr-23958	197	4	when	when	SCONJ
etr-23958	197	5	used	use	VERB
etr-23958	197	6	ethically	ethically	ADV
etr-23958	197	7	,	,	PUNCT
etr-23958	197	8	can	can	AUX
etr-23958	197	9	directly	directly	ADV
etr-23958	197	10	influence	influence	VERB
etr-23958	197	11	,	,	PUNCT
etr-23958	197	12	and	and	CCONJ
etr-23958	197	13	improve	improve	VERB
etr-23958	197	14	how	how	SCONJ
etr-23958	197	15	event	event	NOUN
etr-23958	197	16	companies	company	NOUN
etr-23958	197	17	make	make	VERB
etr-23958	197	18	decisions	decision	NOUN
etr-23958	197	19	and	and	CCONJ
etr-23958	197	20	cater	cater	VERB
etr-23958	197	21	to	to	ADP
etr-23958	197	22	customer	customer	NOUN
etr-23958	197	23	needs	need	NOUN
etr-23958	197	24	and	and	CCONJ
etr-23958	197	25	expectations	expectation	NOUN
etr-23958	197	26	(	(	PUNCT
etr-23958	197	27	fisher	fisher	NOUN
etr-23958	197	28	,	,	PUNCT
etr-23958	197	29	2009	2009	NUM
etr-23958	197	30	)	)	PUNCT
etr-23958	197	31	.	.	PUNCT
etr-23958	198	1	event	event	NOUN
etr-23958	198	2	planners	planner	NOUN
etr-23958	198	3	should	should	AUX
etr-23958	198	4	allocate	allocate	VERB
etr-23958	198	5	a	a	DET
etr-23958	198	6	portion	portion	NOUN
etr-23958	198	7	of	of	ADP
etr-23958	198	8	their	their	PRON
etr-23958	198	9	marketing	marketing	NOUN
etr-23958	198	10	dollars	dollar	NOUN
etr-23958	198	11	to	to	ADP
etr-23958	198	12	collecting	collect	VERB
etr-23958	198	13	,	,	PUNCT
etr-23958	198	14	processing	processing	NOUN
etr-23958	198	15	,	,	PUNCT
etr-23958	198	16	and	and	CCONJ
etr-23958	198	17	analyzing	analyze	VERB
etr-23958	198	18	data	datum	NOUN
etr-23958	198	19	to	to	PART
etr-23958	198	20	act	act	VERB
etr-23958	198	21	as	as	ADP
etr-23958	198	22	the	the	DET
etr-23958	198	23	main	main	ADJ
etr-23958	198	24	source	source	NOUN
etr-23958	198	25	in	in	ADP
etr-23958	198	26	continually	continually	ADV
etr-23958	198	27	improving	improve	VERB
etr-23958	198	28	their	their	PRON
etr-23958	198	29	events	event	NOUN
etr-23958	198	30	.	.	PUNCT
etr-23958	199	1	for	for	ADP
etr-23958	199	2	example	example	NOUN
etr-23958	199	3	,	,	PUNCT
etr-23958	199	4	venues	venue	NOUN
etr-23958	199	5	used	use	VERB
etr-23958	199	6	for	for	ADP
etr-23958	199	7	events	event	NOUN
etr-23958	199	8	and	and	CCONJ
etr-23958	199	9	vendors	vendor	NOUN
etr-23958	199	10	associated	associate	VERB
etr-23958	199	11	with	with	ADP
etr-23958	199	12	events	event	NOUN
etr-23958	199	13	should	should	AUX
etr-23958	199	14	be	be	AUX
etr-23958	199	15	evaluating	evaluate	VERB
etr-23958	199	16	the	the	DET
etr-23958	199	17	attractiveness	attractiveness	NOUN
etr-23958	199	18	in	in	ADP
etr-23958	199	19	,	,	PUNCT
etr-23958	199	20	the	the	DET
etr-23958	199	21	interest	interest	NOUN
etr-23958	199	22	of	of	ADP
etr-23958	199	23	and	and	CCONJ
etr-23958	199	24	why	why	SCONJ
etr-23958	199	25	customers	customer	NOUN
etr-23958	199	26	decide	decide	VERB
etr-23958	199	27	to	to	PART
etr-23958	199	28	use	use	VERB
etr-23958	199	29	their	their	PRON
etr-23958	199	30	venue	venue	NOUN
etr-23958	199	31	for	for	ADP
etr-23958	199	32	specific	specific	ADJ
etr-23958	199	33	events	event	NOUN
etr-23958	199	34	.	.	PUNCT
etr-23958	200	1	another	another	DET
etr-23958	200	2	example	example	NOUN
etr-23958	200	3	related	relate	VERB
etr-23958	200	4	to	to	ADP
etr-23958	200	5	vendors	vendor	NOUN
etr-23958	200	6	associated	associate	VERB
etr-23958	200	7	with	with	ADP
etr-23958	200	8	events	event	NOUN
etr-23958	200	9	,	,	PUNCT
etr-23958	200	10	specifically	specifically	ADV
etr-23958	200	11	food	food	NOUN
etr-23958	200	12	vendors	vendor	NOUN
etr-23958	200	13	,	,	PUNCT
etr-23958	200	14	is	be	AUX
etr-23958	200	15	reviewing	review	VERB
etr-23958	200	16	data	datum	NOUN
etr-23958	200	17	about	about	ADP
etr-23958	200	18	customer	customer	NOUN
etr-23958	200	19	satisfaction	satisfaction	NOUN
etr-23958	200	20	via	via	ADP
etr-23958	200	21	survey	survey	NOUN
etr-23958	200	22	,	,	PUNCT
etr-23958	200	23	comments	comment	NOUN
etr-23958	200	24	,	,	PUNCT
etr-23958	200	25	and	and	CCONJ
etr-23958	200	26	reviews	review	NOUN
etr-23958	200	27	.	.	PUNCT
etr-23958	201	1	data	datum	NOUN
etr-23958	201	2	produced	produce	VERB
etr-23958	201	3	through	through	ADP
etr-23958	201	4	observing	observe	VERB
etr-23958	201	5	attendee	attendee	NOUN
etr-23958	201	6	actions	action	NOUN
etr-23958	201	7	and	and	CCONJ
etr-23958	201	8	behaviors	behavior	NOUN
etr-23958	201	9	,	,	PUNCT
etr-23958	201	10	such	such	ADJ
etr-23958	201	11	as	as	ADP
etr-23958	201	12	their	their	PRON
etr-23958	201	13	decision	decision	NOUN
etr-23958	201	14	process	process	NOUN
etr-23958	201	15	,	,	PUNCT
etr-23958	201	16	can	can	AUX
etr-23958	201	17	be	be	AUX
etr-23958	201	18	used	use	VERB
etr-23958	201	19	to	to	PART
etr-23958	201	20	verify	verify	VERB
etr-23958	201	21	the	the	DET
etr-23958	201	22	products	product	NOUN
etr-23958	201	23	consumers	consumer	NOUN
etr-23958	201	24	want	want	VERB
etr-23958	201	25	and	and	CCONJ
etr-23958	201	26	provide	provide	VERB
etr-23958	201	27	insight	insight	NOUN
etr-23958	201	28	about	about	ADP
etr-23958	201	29	what	what	PRON
etr-23958	201	30	vendors	vendor	NOUN
etr-23958	201	31	should	should	AUX
etr-23958	201	32	be	be	AUX
etr-23958	201	33	offering	offer	VERB
etr-23958	201	34	to	to	PART
etr-23958	201	35	match	match	VERB
etr-23958	201	36	customer	customer	NOUN
etr-23958	201	37	needs	need	NOUN
etr-23958	201	38	.	.	PUNCT
etr-23958	202	1	additionally	additionally	ADV
etr-23958	202	2	,	,	PUNCT
etr-23958	202	3	the	the	DET
etr-23958	202	4	results	result	NOUN
etr-23958	202	5	of	of	ADP
etr-23958	202	6	this	this	DET
etr-23958	202	7	study	study	NOUN
etr-23958	202	8	show	show	VERB
etr-23958	202	9	how	how	SCONJ
etr-23958	202	10	data	datum	NOUN
etr-23958	202	11	can	can	AUX
etr-23958	202	12	provide	provide	VERB
etr-23958	202	13	the	the	DET
etr-23958	202	14	evidence	evidence	NOUN
etr-23958	202	15	necessary	necessary	ADJ
etr-23958	202	16	to	to	PART
etr-23958	202	17	predict	predict	VERB
etr-23958	202	18	the	the	DET
etr-23958	202	19	success	success	NOUN
etr-23958	202	20	of	of	ADP
etr-23958	202	21	future	future	ADJ
etr-23958	202	22	events	event	NOUN
etr-23958	202	23	and	and	CCONJ
etr-23958	202	24	justify	justify	VERB
etr-23958	202	25	an	an	DET
etr-23958	202	26	event	event	NOUN
etr-23958	202	27	budget	budget	NOUN
etr-23958	202	28	.	.	PUNCT
etr-23958	203	1	this	this	PRON
etr-23958	203	2	indicates	indicate	VERB
etr-23958	203	3	that	that	SCONJ
etr-23958	203	4	the	the	DET
etr-23958	203	5	greater	great	ADJ
etr-23958	203	6	number	number	NOUN
etr-23958	203	7	of	of	ADP
etr-23958	203	8	resources	resource	NOUN
etr-23958	203	9	devoted	devote	VERB
etr-23958	203	10	to	to	ADP
etr-23958	203	11	developing	develop	VERB
etr-23958	203	12	and	and	CCONJ
etr-23958	203	13	analyzing	analyze	VERB
etr-23958	203	14	data	datum	NOUN
etr-23958	203	15	,	,	PUNCT
etr-23958	203	16	the	the	DET
etr-23958	203	17	better	well	ADJ
etr-23958	203	18	financial	financial	ADJ
etr-23958	203	19	success	success	NOUN
etr-23958	203	20	of	of	ADP
etr-23958	203	21	a	a	DET
etr-23958	203	22	business	business	NOUN
etr-23958	203	23	.	.	PUNCT
etr-23958	204	1	at	at	ADP
etr-23958	204	2	a	a	DET
etr-23958	204	3	large	large	ADJ
etr-23958	204	4	music	music	NOUN
etr-23958	204	5	festival	festival	NOUN
etr-23958	204	6	,	,	PUNCT
etr-23958	204	7	for	for	ADP
etr-23958	204	8	example	example	NOUN
etr-23958	204	9	,	,	PUNCT
etr-23958	204	10	stakeholders	stakeholder	NOUN
etr-23958	204	11	can	can	AUX
etr-23958	204	12	monitor	monitor	VERB
etr-23958	204	13	the	the	DET
etr-23958	204	14	number	number	NOUN
etr-23958	204	15	of	of	ADP
etr-23958	204	16	attendees	attendee	NOUN
etr-23958	204	17	at	at	ADP
etr-23958	204	18	each	each	DET
etr-23958	204	19	different	different	ADJ
etr-23958	204	20	performer	performer	NOUN
etr-23958	204	21	's	's	PART
etr-23958	204	22	show	show	NOUN
etr-23958	204	23	.	.	PUNCT
etr-23958	205	1	this	this	DET
etr-23958	205	2	information	information	NOUN
etr-23958	205	3	not	not	PART
etr-23958	205	4	only	only	ADV
etr-23958	205	5	shows	show	VERB
etr-23958	205	6	what	what	PRON
etr-23958	205	7	attendees	attendee	NOUN
etr-23958	205	8	are	be	AUX
etr-23958	205	9	interested	interested	ADJ
etr-23958	205	10	in	in	ADP
etr-23958	205	11	and	and	CCONJ
etr-23958	205	12	how	how	SCONJ
etr-23958	205	13	they	they	PRON
etr-23958	205	14	are	be	AUX
etr-23958	205	15	spending	spend	VERB
etr-23958	205	16	their	their	PRON
etr-23958	205	17	time	time	NOUN
etr-23958	205	18	,	,	PUNCT
etr-23958	205	19	but	but	CCONJ
etr-23958	205	20	also	also	ADV
etr-23958	205	21	provides	provide	VERB
etr-23958	205	22	evidence	evidence	NOUN
etr-23958	205	23	about	about	ADP
etr-23958	205	24	each	each	DET
etr-23958	205	25	specific	specific	ADJ
etr-23958	205	26	shows	show	NOUN
etr-23958	205	27	return	return	VERB
etr-23958	205	28	on	on	ADP
etr-23958	205	29	investment	investment	NOUN
etr-23958	205	30	,	,	PUNCT
etr-23958	205	31	sales	sale	NOUN
etr-23958	205	32	,	,	PUNCT
etr-23958	205	33	and	and	CCONJ
etr-23958	205	34	other	other	ADJ
etr-23958	205	35	financial	financial	ADJ
etr-23958	205	36	measures	measure	NOUN
etr-23958	205	37	(	(	PUNCT
etr-23958	205	38	barnhart	barnhart	NOUN
etr-23958	205	39	,	,	PUNCT
etr-23958	205	40	2018	2018	NUM
etr-23958	205	41	)	)	PUNCT
etr-23958	205	42	.	.	PUNCT
etr-23958	206	1	moreover	moreover	ADV
etr-23958	206	2	,	,	PUNCT
etr-23958	206	3	the	the	DET
etr-23958	206	4	study	study	NOUN
etr-23958	206	5	also	also	ADV
etr-23958	206	6	revealed	reveal	VERB
etr-23958	206	7	a	a	DET
etr-23958	206	8	few	few	ADJ
etr-23958	206	9	complications	complication	NOUN
etr-23958	206	10	associated	associate	VERB
etr-23958	206	11	with	with	ADP
etr-23958	206	12	adopting	adopt	VERB
etr-23958	206	13	data	datum	NOUN
etr-23958	206	14	into	into	ADP
etr-23958	206	15	the	the	DET
etr-23958	206	16	participants	participant	NOUN
etr-23958	206	17	'	'	PART
etr-23958	206	18	organizations	organization	NOUN
etr-23958	206	19	,	,	PUNCT
etr-23958	206	20	such	such	ADJ
etr-23958	206	21	as	as	ADP
etr-23958	206	22	time	time	NOUN
etr-23958	206	23	,	,	PUNCT
etr-23958	206	24	cost	cost	NOUN
etr-23958	206	25	and	and	CCONJ
etr-23958	206	26	resources	resource	NOUN
etr-23958	206	27	needed	need	VERB
etr-23958	206	28	to	to	PART
etr-23958	206	29	collect	collect	VERB
etr-23958	206	30	and	and	CCONJ
etr-23958	206	31	process	process	NOUN
etr-23958	206	32	data	datum	NOUN
etr-23958	206	33	(	(	PUNCT
etr-23958	206	34	bedeley	bedeley	PROPN
etr-23958	206	35	&	&	CCONJ
etr-23958	206	36	nemati	nemati	PROPN
etr-23958	206	37	,	,	PUNCT
etr-23958	206	38	2014	2014	NUM
etr-23958	206	39	;	;	PUNCT
etr-23958	206	40	ding	ding	NOUN
etr-23958	206	41	&	&	CCONJ
etr-23958	206	42	simono	simono	PROPN
etr-23958	206	43	,	,	PUNCT
etr-23958	206	44	2010	2010	NUM
etr-23958	206	45	;	;	PUNCT
etr-23958	206	46	jain	jain	PROPN
etr-23958	206	47	,	,	PUNCT
etr-23958	206	48	sharma	sharma	PROPN
etr-23958	206	49	,	,	PUNCT
etr-23958	206	50	&	&	CCONJ
etr-23958	206	51	jayaraman	jayaraman	NOUN
etr-23958	206	52	,	,	PUNCT
etr-23958	206	53	2014	2014	NUM
etr-23958	206	54	;	;	PUNCT
etr-23958	206	55	leeflang	leeflang	PROPN
etr-23958	206	56	et	et	PROPN
etr-23958	206	57	al	al	PROPN
etr-23958	206	58	.	.	PROPN
etr-23958	206	59	,	,	PUNCT
etr-23958	206	60	2014	2014	NUM
etr-23958	206	61	)	)	PUNCT
etr-23958	206	62	.	.	PUNCT
etr-23958	207	1	to	to	PART
etr-23958	207	2	overcome	overcome	VERB
etr-23958	207	3	these	these	DET
etr-23958	207	4	obstacles	obstacle	NOUN
etr-23958	207	5	event	event	NOUN
etr-23958	207	6	planners	planner	NOUN
etr-23958	207	7	should	should	AUX
etr-23958	207	8	become	become	VERB
etr-23958	207	9	more	more	ADV
etr-23958	207	10	educated	educate	VERB
etr-23958	207	11	on	on	ADP
etr-23958	207	12	the	the	DET
etr-23958	207	13	subject	subject	NOUN
etr-23958	207	14	and	and	CCONJ
etr-23958	207	15	how	how	SCONJ
etr-23958	207	16	other	other	ADJ
etr-23958	207	17	companies	company	NOUN
etr-23958	207	18	are	be	AUX
etr-23958	207	19	successfully	successfully	ADV
etr-23958	207	20	incorporating	incorporate	VERB
etr-23958	207	21	data	datum	NOUN
etr-23958	207	22	analytics	analytic	NOUN
etr-23958	207	23	into	into	ADP
etr-23958	207	24	everyday	everyday	ADJ
etr-23958	207	25	business	business	NOUN
etr-23958	207	26	(	(	PUNCT
etr-23958	207	27	fisher	fisher	PROPN
etr-23958	207	28	,	,	PUNCT
etr-23958	207	29	2009	2009	NUM
etr-23958	207	30	)	)	PUNCT
etr-23958	207	31	.	.	PUNCT
etr-23958	208	1	other	other	ADJ
etr-23958	208	2	ways	way	NOUN
etr-23958	208	3	event	event	NOUN
etr-23958	208	4	planners	planner	NOUN
etr-23958	208	5	could	could	AUX
etr-23958	208	6	overcome	overcome	VERB
etr-23958	208	7	the	the	DET
etr-23958	208	8	overwhelming	overwhelming	ADJ
etr-23958	208	9	feeling	feeling	NOUN
etr-23958	208	10	of	of	ADP
etr-23958	208	11	using	use	VERB
etr-23958	208	12	data	datum	NOUN
etr-23958	208	13	could	could	AUX
etr-23958	208	14	be	be	AUX
etr-23958	208	15	by	by	ADP
etr-23958	208	16	attending	attend	VERB
etr-23958	208	17	conferences	conference	NOUN
etr-23958	208	18	on	on	ADP
etr-23958	208	19	data	datum	NOUN
etr-23958	208	20	analytics	analytic	NOUN
etr-23958	208	21	and	and	CCONJ
etr-23958	208	22	their	their	PRON
etr-23958	208	23	applications	application	NOUN
etr-23958	208	24	,	,	PUNCT
etr-23958	208	25	joining	join	VERB
etr-23958	208	26	associations	association	NOUN
etr-23958	208	27	related	relate	VERB
etr-23958	208	28	to	to	ADP
etr-23958	208	29	data	datum	NOUN
etr-23958	208	30	practices	practice	NOUN
etr-23958	208	31	,	,	PUNCT
etr-23958	208	32	and	and	CCONJ
etr-23958	208	33	participating	participate	VERB
etr-23958	208	34	in	in	ADP
etr-23958	208	35	workshops	workshop	NOUN
etr-23958	208	36	showing	show	VERB
etr-23958	208	37	the	the	DET
etr-23958	208	38	benefits	benefit	NOUN
etr-23958	208	39	and	and	CCONJ
etr-23958	208	40	challenges	challenge	NOUN
etr-23958	208	41	of	of	ADP
etr-23958	208	42	using	use	VERB
etr-23958	208	43	data	datum	NOUN
etr-23958	208	44	.	.	PUNCT
etr-23958	209	1	these	these	DET
etr-23958	209	2	solutions	solution	NOUN
etr-23958	209	3	could	could	AUX
etr-23958	209	4	act	act	VERB
etr-23958	209	5	as	as	ADP
etr-23958	209	6	a	a	DET
etr-23958	209	7	defining	define	VERB
etr-23958	209	8	factor	factor	NOUN
etr-23958	209	9	in	in	ADP
etr-23958	209	10	effectively	effectively	ADV
etr-23958	209	11	improving	improve	VERB
etr-23958	209	12	the	the	DET
etr-23958	209	13	events	event	NOUN
etr-23958	209	14	industry	industry	NOUN
etr-23958	209	15	.	.	PUNCT
etr-23958	210	1	the	the	DET
etr-23958	210	2	information	information	NOUN
etr-23958	210	3	is	be	AUX
etr-23958	210	4	out	out	ADV
etr-23958	210	5	there	there	ADV
etr-23958	210	6	(	(	PUNCT
etr-23958	210	7	davenport	davenport	NOUN
etr-23958	210	8	,	,	PUNCT
etr-23958	210	9	2013	2013	NUM
etr-23958	210	10	)	)	PUNCT
etr-23958	210	11	,	,	PUNCT
etr-23958	210	12	it	it	PRON
etr-23958	210	13	is	be	AUX
etr-23958	210	14	now	now	ADV
etr-23958	210	15	up	up	ADP
etr-23958	210	16	to	to	ADP
etr-23958	210	17	event	event	NOUN
etr-23958	210	18	planners	planner	NOUN
etr-23958	210	19	and	and	CCONJ
etr-23958	210	20	stakeholders	stakeholder	NOUN
etr-23958	210	21	to	to	PART
etr-23958	210	22	take	take	VERB
etr-23958	210	23	advantage	advantage	NOUN
etr-23958	210	24	of	of	ADP
etr-23958	210	25	it	it	PRON
etr-23958	210	26	and	and	CCONJ
etr-23958	210	27	turn	turn	VERB
etr-23958	210	28	it	it	PRON
etr-23958	210	29	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	210	30	orlando	orlando	PROPN
etr-23958	210	31	,	,	PUNCT
etr-23958	210	32	b.	b.	PROPN
etr-23958	210	33	&	&	CCONJ
etr-23958	210	34	lin	lin	PROPN
etr-23958	210	35	.	.	PUNCT
etr-23958	211	1	y.	y.	PROPN
etr-23958	211	2	(	(	PUNCT
etr-23958	211	3	2021	2021	NUM
etr-23958	211	4	)	)	PUNCT
etr-23958	211	5	/	/	SYM
etr-23958	211	6	events	event	NOUN
etr-23958	211	7	and	and	CCONJ
etr-23958	211	8	tourism	tourism	NOUN
etr-23958	211	9	review	review	NOUN
etr-23958	211	10	,	,	PUNCT
etr-23958	211	11	4(1	4(1	NOUN
etr-23958	211	12	)	)	PUNCT
etr-23958	211	13	,	,	PUNCT
etr-23958	211	14	1	1	NUM
etr-23958	211	15	-	-	SYM
etr-23958	211	16	13	13	NUM
etr-23958	211	17	.	.	PUNCT
etr-23958	211	18	11	11	NUM
etr-23958	211	19	events	event	NOUN
etr-23958	211	20	and	and	CCONJ
etr-23958	211	21	tourism	tourism	NOUN
etr-23958	211	22	review	review	NOUN
etr-23958	211	23	vol	vol	NOUN
etr-23958	211	24	.	.	PROPN
etr-23958	211	25	4	4	NUM
etr-23958	211	26	no	no	NOUN
etr-23958	211	27	.	.	NOUN
etr-23958	211	28	1	1	NUM
etr-23958	211	29	(	(	PUNCT
etr-23958	211	30	2021	2021	NUM
etr-23958	211	31	)	)	PUNCT
etr-23958	211	32	,	,	PUNCT
etr-23958	211	33	1	1	NUM
etr-23958	211	34	-	-	SYM
etr-23958	211	35	13	13	NUM
etr-23958	211	36	,	,	PUNCT
etr-23958	211	37	doi	doi	NOUN
etr-23958	211	38	:	:	PUNCT
etr-23958	211	39	10.18060/23958	10.18060/23958	NUM
etr-23958	211	40	copyright	copyright	NOUN
etr-23958	211	41	©	©	PROPN
etr-23958	211	42	2021	2021	NUM
etr-23958	211	43	blair	blair	PROPN
etr-23958	211	44	orlando	orlando	PROPN
etr-23958	211	45	and	and	CCONJ
etr-23958	211	46	yeqiang	yeqiang	PROPN
etr-23958	211	47	(	(	PUNCT
etr-23958	211	48	kevin	kevin	PROPN
etr-23958	211	49	)	)	PUNCT
etr-23958	211	50	lin	lin	PROPN
etr-23958	211	51	this	this	DET
etr-23958	211	52	work	work	NOUN
etr-23958	211	53	is	be	AUX
etr-23958	211	54	licensed	license	VERB
etr-23958	211	55	under	under	ADP
etr-23958	211	56	a	a	DET
etr-23958	211	57	creative	creative	ADJ
etr-23958	211	58	commons	common	NOUN
etr-23958	211	59	attribution	attribution	NOUN
etr-23958	211	60	4.0	4.0	NUM
etr-23958	211	61	international	international	ADJ
etr-23958	211	62	license	license	NOUN
etr-23958	211	63	.	.	PUNCT
etr-23958	212	1	into	into	ADP
etr-23958	212	2	useful	useful	ADJ
etr-23958	212	3	insights	insight	NOUN
etr-23958	212	4	that	that	PRON
etr-23958	212	5	will	will	AUX
etr-23958	212	6	benefit	benefit	VERB
etr-23958	212	7	their	their	PRON
etr-23958	212	8	organization	organization	NOUN
etr-23958	212	9	.	.	PUNCT
etr-23958	213	1	despite	despite	SCONJ
etr-23958	213	2	the	the	DET
etr-23958	213	3	various	various	ADJ
etr-23958	213	4	evaluations	evaluation	NOUN
etr-23958	213	5	and	and	CCONJ
etr-23958	213	6	assessments	assessment	NOUN
etr-23958	213	7	employed	employ	VERB
etr-23958	213	8	in	in	ADP
etr-23958	213	9	this	this	DET
etr-23958	213	10	study	study	NOUN
etr-23958	213	11	,	,	PUNCT
etr-23958	213	12	three	three	NUM
etr-23958	213	13	limitations	limitation	NOUN
etr-23958	213	14	can	can	AUX
etr-23958	213	15	be	be	AUX
etr-23958	213	16	identified	identify	VERB
etr-23958	213	17	.	.	PUNCT
etr-23958	214	1	although	although	SCONJ
etr-23958	214	2	this	this	DET
etr-23958	214	3	study	study	NOUN
etr-23958	214	4	has	have	VERB
etr-23958	214	5	a	a	DET
etr-23958	214	6	diverse	diverse	ADJ
etr-23958	214	7	representation	representation	NOUN
etr-23958	214	8	of	of	ADP
etr-23958	214	9	sectors	sector	NOUN
etr-23958	214	10	within	within	ADP
etr-23958	214	11	the	the	DET
etr-23958	214	12	events	event	NOUN
etr-23958	214	13	industry	industry	NOUN
etr-23958	214	14	,	,	PUNCT
etr-23958	214	15	the	the	DET
etr-23958	214	16	size	size	NOUN
etr-23958	214	17	of	of	ADP
etr-23958	214	18	this	this	DET
etr-23958	214	19	study	study	NOUN
etr-23958	214	20	can	can	AUX
etr-23958	214	21	not	not	PART
etr-23958	214	22	be	be	AUX
etr-23958	214	23	generalized	generalize	VERB
etr-23958	214	24	to	to	ADP
etr-23958	214	25	a	a	DET
etr-23958	214	26	larger	large	ADJ
etr-23958	214	27	population	population	NOUN
etr-23958	214	28	.	.	PUNCT
etr-23958	215	1	unfortunately	unfortunately	ADV
etr-23958	215	2	,	,	PUNCT
etr-23958	215	3	the	the	DET
etr-23958	215	4	nature	nature	NOUN
etr-23958	215	5	and	and	CCONJ
etr-23958	215	6	scope	scope	NOUN
etr-23958	215	7	of	of	ADP
etr-23958	215	8	the	the	DET
etr-23958	215	9	events	event	NOUN
etr-23958	215	10	industry	industry	NOUN
etr-23958	215	11	make	make	VERB
etr-23958	215	12	finding	find	VERB
etr-23958	215	13	probability	probability	NOUN
etr-23958	215	14	samples	sample	NOUN
etr-23958	215	15	difficult	difficult	ADJ
etr-23958	215	16	and	and	CCONJ
etr-23958	215	17	costly	costly	ADJ
etr-23958	215	18	.	.	PUNCT
etr-23958	216	1	the	the	DET
etr-23958	216	2	sample	sample	NOUN
etr-23958	216	3	size	size	NOUN
etr-23958	216	4	for	for	ADP
etr-23958	216	5	this	this	DET
etr-23958	216	6	study	study	NOUN
etr-23958	216	7	must	must	AUX
etr-23958	216	8	be	be	AUX
etr-23958	216	9	considered	consider	VERB
etr-23958	216	10	with	with	ADP
etr-23958	216	11	respect	respect	NOUN
etr-23958	216	12	to	to	ADP
etr-23958	216	13	the	the	DET
etr-23958	216	14	recency	recency	NOUN
etr-23958	216	15	of	of	ADP
etr-23958	216	16	this	this	DET
etr-23958	216	17	type	type	NOUN
etr-23958	216	18	of	of	ADP
etr-23958	216	19	research	research	NOUN
etr-23958	216	20	regarding	regard	VERB
etr-23958	216	21	data	datum	NOUN
etr-23958	216	22	analytics	analytic	NOUN
etr-23958	216	23	within	within	ADP
etr-23958	216	24	the	the	DET
etr-23958	216	25	events	event	NOUN
etr-23958	216	26	industry	industry	NOUN
etr-23958	216	27	.	.	PUNCT
etr-23958	217	1	thus	thus	ADV
etr-23958	217	2	,	,	PUNCT
etr-23958	217	3	future	future	ADJ
etr-23958	217	4	studies	study	NOUN
etr-23958	217	5	should	should	AUX
etr-23958	217	6	continue	continue	VERB
etr-23958	217	7	to	to	PART
etr-23958	217	8	examine	examine	VERB
etr-23958	217	9	this	this	DET
etr-23958	217	10	new	new	ADJ
etr-23958	217	11	topic	topic	NOUN
etr-23958	217	12	at	at	ADP
etr-23958	217	13	a	a	DET
etr-23958	217	14	larger	large	ADJ
etr-23958	217	15	scale	scale	NOUN
etr-23958	217	16	and	and	CCONJ
etr-23958	217	17	reveal	reveal	VERB
etr-23958	217	18	the	the	DET
etr-23958	217	19	progression	progression	NOUN
etr-23958	217	20	of	of	ADP
etr-23958	217	21	this	this	DET
etr-23958	217	22	major	major	ADJ
etr-23958	217	23	revolution	revolution	NOUN
etr-23958	217	24	.	.	PUNCT
etr-23958	218	1	additionally	additionally	ADV
etr-23958	218	2	,	,	PUNCT
etr-23958	218	3	revealing	reveal	VERB
etr-23958	218	4	the	the	DET
etr-23958	218	5	benefits	benefit	NOUN
etr-23958	218	6	and	and	CCONJ
etr-23958	218	7	challenges	challenge	NOUN
etr-23958	218	8	of	of	ADP
etr-23958	218	9	data	datum	NOUN
etr-23958	218	10	analytics	analytic	NOUN
etr-23958	218	11	for	for	ADP
etr-23958	218	12	smaller	small	ADJ
etr-23958	218	13	-	-	PUNCT
etr-23958	218	14	scale	scale	NOUN
etr-23958	218	15	businesses	business	NOUN
etr-23958	218	16	in	in	ADP
etr-23958	218	17	the	the	DET
etr-23958	218	18	events	event	NOUN
etr-23958	218	19	industry	industry	NOUN
etr-23958	218	20	remained	remained	AUX
etr-23958	218	21	uncovered	uncover	VERB
etr-23958	218	22	since	since	SCONJ
etr-23958	218	23	the	the	DET
etr-23958	218	24	sample	sample	NOUN
etr-23958	218	25	of	of	ADP
etr-23958	218	26	this	this	DET
etr-23958	218	27	study	study	NOUN
etr-23958	218	28	was	be	AUX
etr-23958	218	29	restricted	restrict	VERB
etr-23958	218	30	industry	industry	NOUN
etr-23958	218	31	leaders	leader	NOUN
etr-23958	218	32	.	.	PUNCT
etr-23958	219	1	therefore	therefore	ADV
etr-23958	219	2	,	,	PUNCT
etr-23958	219	3	further	further	ADJ
etr-23958	219	4	research	research	NOUN
etr-23958	219	5	focusing	focus	VERB
etr-23958	219	6	on	on	ADP
etr-23958	219	7	smaller	small	ADJ
etr-23958	219	8	companies	company	NOUN
etr-23958	219	9	within	within	ADP
etr-23958	219	10	the	the	DET
etr-23958	219	11	events	event	NOUN
etr-23958	219	12	industry	industry	NOUN
etr-23958	219	13	,	,	PUNCT
etr-23958	219	14	maybe	maybe	ADV
etr-23958	219	15	on	on	ADP
etr-23958	219	16	a	a	DET
etr-23958	219	17	state	state	NOUN
etr-23958	219	18	level	level	NOUN
etr-23958	219	19	,	,	PUNCT
etr-23958	219	20	would	would	AUX
etr-23958	219	21	be	be	AUX
etr-23958	219	22	beneficial	beneficial	ADJ
etr-23958	219	23	.	.	PUNCT
etr-23958	220	1	lastly	lastly	ADV
etr-23958	220	2	,	,	PUNCT
etr-23958	220	3	because	because	SCONJ
etr-23958	220	4	of	of	ADP
etr-23958	220	5	time	time	NOUN
etr-23958	220	6	constraints	constraint	NOUN
etr-23958	220	7	with	with	ADP
etr-23958	220	8	this	this	DET
etr-23958	220	9	study	study	NOUN
etr-23958	220	10	the	the	DET
etr-23958	220	11	specific	specific	ADJ
etr-23958	220	12	techniques	technique	NOUN
etr-23958	220	13	event	event	NOUN
etr-23958	220	14	companies	company	NOUN
etr-23958	220	15	use	use	VERB
etr-23958	220	16	to	to	PART
etr-23958	220	17	collect	collect	VERB
etr-23958	220	18	and	and	CCONJ
etr-23958	220	19	analyze	analyze	VERB
etr-23958	220	20	data	datum	NOUN
etr-23958	220	21	were	be	AUX
etr-23958	220	22	not	not	PART
etr-23958	220	23	explored	explore	VERB
etr-23958	220	24	.	.	PUNCT
etr-23958	221	1	this	this	PRON
etr-23958	221	2	includes	include	VERB
etr-23958	221	3	addressing	address	VERB
etr-23958	221	4	the	the	DET
etr-23958	221	5	development	development	NOUN
etr-23958	221	6	of	of	ADP
etr-23958	221	7	incorporating	incorporate	VERB
etr-23958	221	8	data	datum	NOUN
etr-23958	221	9	analytics	analytic	NOUN
etr-23958	221	10	into	into	ADP
etr-23958	221	11	sector	sector	NOUN
etr-23958	221	12	-	-	PUNCT
etr-23958	221	13	specific	specific	ADJ
etr-23958	221	14	companies	company	NOUN
etr-23958	221	15	and	and	CCONJ
etr-23958	221	16	interviewing	interview	VERB
etr-23958	221	17	companies	company	NOUN
etr-23958	221	18	that	that	PRON
etr-23958	221	19	own	own	VERB
etr-23958	221	20	,	,	PUNCT
etr-23958	221	21	gather	gather	VERB
etr-23958	221	22	,	,	PUNCT
etr-23958	221	23	and	and	CCONJ
etr-23958	221	24	analyze	analyze	VERB
etr-23958	221	25	data	datum	NOUN
etr-23958	221	26	that	that	PRON
etr-23958	221	27	is	be	AUX
etr-23958	221	28	then	then	ADV
etr-23958	221	29	outsourced	outsource	VERB
etr-23958	221	30	and	and	CCONJ
etr-23958	221	31	used	use	VERB
etr-23958	221	32	within	within	ADP
etr-23958	221	33	hiring	hire	VERB
etr-23958	221	34	event	event	NOUN
etr-23958	221	35	companies	company	NOUN
etr-23958	221	36	,	,	PUNCT
etr-23958	221	37	in	in	ADP
etr-23958	221	38	more	more	ADJ
etr-23958	221	39	detail	detail	NOUN
etr-23958	221	40	.	.	PUNCT
etr-23958	222	1	another	another	DET
etr-23958	222	2	possible	possible	ADJ
etr-23958	222	3	research	research	NOUN
etr-23958	222	4	direction	direction	NOUN
etr-23958	222	5	would	would	AUX
etr-23958	222	6	be	be	AUX
etr-23958	222	7	a	a	DET
etr-23958	222	8	longer	long	ADJ
etr-23958	222	9	study	study	NOUN
etr-23958	222	10	looking	look	VERB
etr-23958	222	11	at	at	ADP
etr-23958	222	12	the	the	DET
etr-23958	222	13	specific	specific	ADJ
etr-23958	222	14	systems	system	NOUN
etr-23958	222	15	in	in	ADP
etr-23958	222	16	place	place	NOUN
etr-23958	222	17	among	among	ADP
etr-23958	222	18	event	event	NOUN
etr-23958	222	19	companies	company	NOUN
etr-23958	222	20	that	that	PRON
etr-23958	222	21	are	be	AUX
etr-23958	222	22	solely	solely	ADV
etr-23958	222	23	devoted	devoted	ADJ
etr-23958	222	24	to	to	ADP
etr-23958	222	25	data	datum	NOUN
etr-23958	222	26	analytics	analytic	NOUN
etr-23958	222	27	.	.	PUNCT
etr-23958	223	1	although	although	SCONJ
etr-23958	223	2	what	what	PRON
etr-23958	223	3	we	we	PRON
etr-23958	223	4	aim	aim	VERB
etr-23958	223	5	for	for	ADP
etr-23958	223	6	is	be	AUX
etr-23958	223	7	a	a	DET
etr-23958	223	8	theoretical	theoretical	ADJ
etr-23958	223	9	generalization	generalization	NOUN
etr-23958	223	10	,	,	PUNCT
etr-23958	223	11	we	we	PRON
etr-23958	223	12	can	can	AUX
etr-23958	223	13	not	not	PART
etr-23958	223	14	claim	claim	VERB
etr-23958	223	15	for	for	ADP
etr-23958	223	16	empirical	empirical	ADJ
etr-23958	223	17	generalization	generalization	NOUN
etr-23958	223	18	,	,	PUNCT
etr-23958	223	19	as	as	SCONJ
etr-23958	223	20	findings	finding	NOUN
etr-23958	223	21	are	be	AUX
etr-23958	223	22	context	context	NOUN
etr-23958	223	23	specific	specific	ADJ
etr-23958	223	24	.	.	PUNCT
etr-23958	224	1	therefore	therefore	ADV
etr-23958	224	2	,	,	PUNCT
etr-23958	224	3	to	to	PART
etr-23958	224	4	achieve	achieve	VERB
etr-23958	224	5	empirical	empirical	ADJ
etr-23958	224	6	generalization	generalization	NOUN
etr-23958	224	7	,	,	PUNCT
etr-23958	224	8	the	the	DET
etr-23958	224	9	future	future	ADJ
etr-23958	224	10	work	work	NOUN
etr-23958	224	11	researching	research	VERB
etr-23958	224	12	how	how	SCONJ
etr-23958	224	13	data	datum	NOUN
etr-23958	224	14	analytics	analytic	NOUN
etr-23958	224	15	can	can	AUX
etr-23958	224	16	be	be	AUX
etr-23958	224	17	applied	apply	VERB
etr-23958	224	18	and	and	CCONJ
etr-23958	224	19	used	use	VERB
etr-23958	224	20	within	within	ADP
etr-23958	224	21	the	the	DET
etr-23958	224	22	events	event	NOUN
etr-23958	224	23	industry	industry	NOUN
etr-23958	224	24	may	may	AUX
etr-23958	224	25	engage	engage	VERB
etr-23958	224	26	in	in	ADP
etr-23958	224	27	investigating	investigate	VERB
etr-23958	224	28	case	case	NOUN
etr-23958	224	29	companies	company	NOUN
etr-23958	224	30	from	from	ADP
etr-23958	224	31	other	other	ADJ
etr-23958	224	32	sectors	sector	NOUN
etr-23958	224	33	and	and	CCONJ
etr-23958	224	34	countries	country	NOUN
etr-23958	224	35	to	to	PART
etr-23958	224	36	explore	explore	VERB
etr-23958	224	37	their	their	PRON
etr-23958	224	38	practices	practice	NOUN
etr-23958	224	39	.	.	PUNCT
etr-23958	225	1	despite	despite	SCONJ
etr-23958	225	2	its	its	PRON
etr-23958	225	3	limitations	limitation	NOUN
etr-23958	225	4	,	,	PUNCT
etr-23958	225	5	this	this	DET
etr-23958	225	6	study	study	NOUN
etr-23958	225	7	discussed	discuss	VERB
etr-23958	225	8	the	the	DET
etr-23958	225	9	concept	concept	NOUN
etr-23958	225	10	of	of	ADP
etr-23958	225	11	applying	apply	VERB
etr-23958	225	12	data	data	NOUN
etr-23958	225	13	analytics	analytic	NOUN
etr-23958	225	14	in	in	ADP
etr-23958	225	15	the	the	DET
etr-23958	225	16	context	context	NOUN
etr-23958	225	17	of	of	ADP
etr-23958	225	18	top	top	ADJ
etr-23958	225	19	industry	industry	NOUN
etr-23958	225	20	performers	performer	NOUN
etr-23958	225	21	within	within	ADP
etr-23958	225	22	the	the	DET
etr-23958	225	23	events	event	NOUN
etr-23958	225	24	industry	industry	NOUN
etr-23958	225	25	and	and	CCONJ
etr-23958	225	26	shared	share	VERB
etr-23958	225	27	the	the	DET
etr-23958	225	28	findings	finding	NOUN
etr-23958	225	29	from	from	ADP
etr-23958	225	30	fifteen	fifteen	NUM
etr-23958	225	31	case	case	NOUN
etr-23958	225	32	studies	study	NOUN
etr-23958	225	33	.	.	PUNCT
etr-23958	226	1	the	the	DET
etr-23958	226	2	industry	industry	NOUN
etr-23958	226	3	is	be	AUX
etr-23958	226	4	still	still	ADV
etr-23958	226	5	learning	learn	VERB
etr-23958	226	6	how	how	SCONJ
etr-23958	226	7	to	to	PART
etr-23958	226	8	properly	properly	ADV
etr-23958	226	9	define	define	VERB
etr-23958	226	10	this	this	DET
etr-23958	226	11	tactic	tactic	NOUN
etr-23958	226	12	and	and	CCONJ
etr-23958	226	13	is	be	AUX
etr-23958	226	14	working	work	VERB
etr-23958	226	15	on	on	ADP
etr-23958	226	16	developing	develop	VERB
etr-23958	226	17	efficient	efficient	ADJ
etr-23958	226	18	,	,	PUNCT
etr-23958	226	19	low	low	ADJ
etr-23958	226	20	-	-	PUNCT
etr-23958	226	21	cost	cost	NOUN
etr-23958	226	22	ways	way	NOUN
etr-23958	226	23	to	to	PART
etr-23958	226	24	gather	gather	VERB
etr-23958	226	25	and	and	CCONJ
etr-23958	226	26	collect	collect	VERB
etr-23958	226	27	data	datum	NOUN
etr-23958	226	28	to	to	PART
etr-23958	226	29	improve	improve	VERB
etr-23958	226	30	company	company	NOUN
etr-23958	226	31	success	success	NOUN
etr-23958	226	32	.	.	PUNCT
etr-23958	227	1	the	the	DET
etr-23958	227	2	results	result	NOUN
etr-23958	227	3	have	have	AUX
etr-23958	227	4	provided	provide	VERB
etr-23958	227	5	researchers	researcher	NOUN
etr-23958	227	6	and	and	CCONJ
etr-23958	227	7	practitioners	practitioner	NOUN
etr-23958	227	8	with	with	ADP
etr-23958	227	9	new	new	ADJ
etr-23958	227	10	insight	insight	NOUN
etr-23958	227	11	regarding	regard	VERB
etr-23958	227	12	the	the	DET
etr-23958	227	13	benefits	benefit	NOUN
etr-23958	227	14	,	,	PUNCT
etr-23958	227	15	challenges	challenge	NOUN
etr-23958	227	16	and	and	CCONJ
etr-23958	227	17	applications	application	NOUN
etr-23958	227	18	associated	associate	VERB
etr-23958	227	19	with	with	ADP
etr-23958	227	20	applying	apply	VERB
etr-23958	227	21	data	data	NOUN
etr-23958	227	22	analytics	analytic	NOUN
etr-23958	227	23	to	to	ADP
etr-23958	227	24	the	the	DET
etr-23958	227	25	events	event	NOUN
etr-23958	227	26	industry	industry	NOUN
etr-23958	227	27	.	.	PUNCT
etr-23958	228	1	overall	overall	ADV
etr-23958	228	2	,	,	PUNCT
etr-23958	228	3	the	the	DET
etr-23958	228	4	events	event	NOUN
etr-23958	228	5	industry	industry	NOUN
etr-23958	228	6	is	be	AUX
etr-23958	228	7	lacking	lack	VERB
etr-23958	228	8	in	in	ADP
etr-23958	228	9	supporting	support	VERB
etr-23958	228	10	the	the	DET
etr-23958	228	11	application	application	NOUN
etr-23958	228	12	of	of	ADP
etr-23958	228	13	data	datum	NOUN
etr-23958	228	14	analytics	analytic	NOUN
etr-23958	228	15	and	and	CCONJ
etr-23958	228	16	needs	need	VERB
etr-23958	228	17	to	to	PART
etr-23958	228	18	make	make	VERB
etr-23958	228	19	researching	research	VERB
etr-23958	228	20	this	this	DET
etr-23958	228	21	topic	topic	NOUN
etr-23958	228	22	a	a	DET
etr-23958	228	23	higher	high	ADJ
etr-23958	228	24	priority	priority	NOUN
etr-23958	228	25	.	.	PUNCT
etr-23958	229	1	references	reference	NOUN
etr-23958	229	2	alexander	alexander	PROPN
etr-23958	229	3	,	,	PUNCT
etr-23958	229	4	p.	p.	NOUN
etr-23958	229	5	(	(	PUNCT
etr-23958	229	6	2014	2014	NUM
etr-23958	229	7	)	)	PUNCT
etr-23958	229	8	.	.	PUNCT
etr-23958	230	1	thinking	think	VERB
etr-23958	230	2	critically	critically	ADV
etr-23958	230	3	and	and	CCONJ
etr-23958	230	4	analytically	analytically	ADV
etr-23958	230	5	about	about	ADP
etr-23958	230	6	critical	critical	ADJ
etr-23958	230	7	-	-	PUNCT
etr-23958	230	8	analytic	analytic	ADJ
etr-23958	230	9	thinking	thinking	NOUN
etr-23958	230	10	:	:	PUNCT
etr-23958	230	11	an	an	DET
etr-23958	230	12	introduction	introduction	NOUN
etr-23958	230	13	.	.	PUNCT
etr-23958	231	1	retrieved	retrieve	VERB
etr-23958	231	2	from	from	ADP
etr-23958	231	3	https://link.springer.com/content/pdf/10.1007/s10648-0149283-1.pdf	https://link.springer.com/content/pdf/10.1007/s10648-0149283-1.pdf	PRON
etr-23958	231	4	ayisi	ayisi	VERB
etr-23958	231	5	,	,	PUNCT
etr-23958	231	6	s.	s.	PROPN
etr-23958	231	7	(	(	PUNCT
etr-23958	231	8	2014	2014	NUM
etr-23958	231	9	)	)	PUNCT
etr-23958	231	10	.	.	PUNCT
etr-23958	232	1	why	why	SCONJ
etr-23958	232	2	big	big	ADJ
etr-23958	232	3	data	data	NOUN
etr-23958	232	4	matters	matter	VERB
etr-23958	232	5	to	to	ADP
etr-23958	232	6	you	you	PRON
etr-23958	232	7	.	.	PUNCT
etr-23958	233	1	hospitality	hospitality	NOUN
etr-23958	233	2	upgrade	upgrade	PROPN
etr-23958	233	3	(	(	PUNCT
etr-23958	233	4	pp	pp	ADJ
etr-23958	233	5	.	.	PUNCT
etr-23958	234	1	10	10	NUM
etr-23958	234	2	-	-	SYM
etr-23958	234	3	26	26	NUM
etr-23958	234	4	)	)	PUNCT
etr-23958	234	5	.	.	PUNCT
etr-23958	235	1	roswell	roswell	PROPN
etr-23958	235	2	,	,	PUNCT
etr-23958	235	3	ga	ga	PROPN
etr-23958	235	4	:	:	PUNCT
etr-23958	235	5	siegel	siegel	PROPN
etr-23958	235	6	communications	communications	PROPN
etr-23958	235	7	,	,	PUNCT
etr-23958	235	8	inc	inc	PROPN
etr-23958	235	9	.	.	PROPN
etr-23958	235	10	ayyagari	ayyagari	PROPN
etr-23958	235	11	,	,	PUNCT
etr-23958	235	12	r.	r.	PROPN
etr-23958	235	13	,	,	PUNCT
etr-23958	235	14	grover	grover	PROPN
etr-23958	235	15	,	,	PUNCT
etr-23958	235	16	v.	v.	PROPN
etr-23958	235	17	,	,	PUNCT
etr-23958	235	18	&	&	CCONJ
etr-23958	235	19	purvis	purvis	PROPN
etr-23958	235	20	,	,	PUNCT
etr-23958	235	21	r.	r.	PROPN
etr-23958	235	22	(	(	PUNCT
etr-23958	235	23	2011	2011	NUM
etr-23958	235	24	)	)	PUNCT
etr-23958	235	25	.	.	PUNCT
etr-23958	236	1	technostress	technostress	NOUN
etr-23958	236	2	:	:	PUNCT
etr-23958	236	3	technological	technological	ADJ
etr-23958	236	4	antecedents	antecedent	NOUN
etr-23958	236	5	and	and	CCONJ
etr-23958	236	6	implications	implication	NOUN
etr-23958	236	7	.	.	PUNCT
etr-23958	237	1	mis	mis	PROPN
etr-23958	237	2	quarterly	quarterly	PROPN
etr-23958	237	3	,	,	PUNCT
etr-23958	237	4	35(4	35(4	NUM
etr-23958	237	5	)	)	PUNCT
etr-23958	237	6	,	,	PUNCT
etr-23958	237	7	831	831	NUM
etr-23958	237	8	-	-	SYM
etr-23958	237	9	858	858	NUM
etr-23958	237	10	.	.	PUNCT
etr-23958	238	1	barnhart	barnhart	PROPN
etr-23958	238	2	,	,	PUNCT
etr-23958	238	3	b.	b.	PROPN
etr-23958	238	4	(	(	PUNCT
etr-23958	238	5	2018	2018	NUM
etr-23958	238	6	)	)	PUNCT
etr-23958	238	7	.	.	PUNCT
etr-23958	239	1	how	how	SCONJ
etr-23958	239	2	to	to	PART
etr-23958	239	3	mine	mine	VERB
etr-23958	239	4	your	your	PRON
etr-23958	239	5	social	social	ADJ
etr-23958	239	6	media	medium	NOUN
etr-23958	239	7	data	datum	NOUN
etr-23958	239	8	for	for	ADP
etr-23958	239	9	a	a	DET
etr-23958	239	10	better	well	ADJ
etr-23958	239	11	roi	roi	NOUN
etr-23958	239	12	.	.	PUNCT
etr-23958	240	1	retrieved	retrieve	VERB
etr-23958	240	2	from	from	ADP
etr-23958	240	3	https://sproutsocial.com/insights/social-media-data/	https://sproutsocial.com/insights/social-media-data/	X
etr-23958	240	4	bedeley	bedeley	PROPN
etr-23958	240	5	,	,	PUNCT
etr-23958	240	6	r.	r.	PROPN
etr-23958	240	7	,	,	PUNCT
etr-23958	240	8	&	&	CCONJ
etr-23958	240	9	nemati	nemati	PROPN
etr-23958	240	10	,	,	PUNCT
etr-23958	240	11	h.	h.	PROPN
etr-23958	240	12	(	(	PUNCT
etr-23958	240	13	2014	2014	NUM
etr-23958	240	14	)	)	PUNCT
etr-23958	240	15	.	.	PUNCT
etr-23958	241	1	big	big	ADJ
etr-23958	241	2	data	datum	NOUN
etr-23958	241	3	analytics	analytic	NOUN
etr-23958	241	4	:	:	PUNCT
etr-23958	241	5	a	a	DET
etr-23958	241	6	key	key	ADJ
etr-23958	241	7	capability	capability	NOUN
etr-23958	241	8	for	for	ADP
etr-23958	241	9	competitive	competitive	ADJ
etr-23958	241	10	advantage	advantage	NOUN
etr-23958	241	11	.	.	PUNCT
etr-23958	242	1	paper	paper	NOUN
etr-23958	242	2	presented	present	VERB
etr-23958	242	3	at	at	ADP
etr-23958	242	4	the	the	DET
etr-23958	242	5	20th	20th	ADJ
etr-23958	242	6	americas	americas	NOUN
etr-23958	242	7	conference	conference	NOUN
etr-23958	242	8	on	on	ADP
etr-23958	242	9	information	information	NOUN
etr-23958	242	10	systems	system	NOUN
etr-23958	242	11	,	,	PUNCT
etr-23958	242	12	savannah	savannah	PROPN
etr-23958	242	13	7	7	NUM
etr-23958	242	14	-	-	SYM
etr-23958	242	15	9	9	NUM
etr-23958	242	16	.	.	PUNCT
etr-23958	243	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	243	2	https://link.springer.com/content/pdf/10.1007/s10648-014-9283-1.pdf	https://link.springer.com/content/pdf/10.1007/s10648-014-9283-1.pdf	PROPN
etr-23958	243	3	https://link.springer.com/content/pdf/10.1007/s10648-014-9283-1.pdf	https://link.springer.com/content/pdf/10.1007/s10648-014-9283-1.pdf	PROPN
etr-23958	243	4	https://sproutsocial.com/insights/social-media-data/	https://sproutsocial.com/insights/social-media-data/	PROPN
etr-23958	243	5	orlando	orlando	PROPN
etr-23958	243	6	,	,	PUNCT
etr-23958	243	7	b.	b.	PROPN
etr-23958	243	8	&	&	CCONJ
etr-23958	243	9	lin	lin	PROPN
etr-23958	243	10	.	.	PUNCT
etr-23958	244	1	y.	y.	PROPN
etr-23958	244	2	(	(	PUNCT
etr-23958	244	3	2021	2021	NUM
etr-23958	244	4	)	)	PUNCT
etr-23958	244	5	/	/	SYM
etr-23958	244	6	events	event	NOUN
etr-23958	244	7	and	and	CCONJ
etr-23958	244	8	tourism	tourism	NOUN
etr-23958	244	9	review	review	NOUN
etr-23958	244	10	,	,	PUNCT
etr-23958	244	11	4(1	4(1	NOUN
etr-23958	244	12	)	)	PUNCT
etr-23958	244	13	,	,	PUNCT
etr-23958	244	14	1	1	NUM
etr-23958	244	15	-	-	SYM
etr-23958	244	16	13	13	NUM
etr-23958	244	17	.	.	PUNCT
etr-23958	244	18	12	12	NUM
etr-23958	244	19	events	event	NOUN
etr-23958	244	20	and	and	CCONJ
etr-23958	244	21	tourism	tourism	NOUN
etr-23958	244	22	review	review	NOUN
etr-23958	244	23	vol	vol	NOUN
etr-23958	244	24	.	.	PROPN
etr-23958	244	25	4	4	NUM
etr-23958	244	26	no	no	NOUN
etr-23958	244	27	.	.	NOUN
etr-23958	244	28	1	1	NUM
etr-23958	244	29	(	(	PUNCT
etr-23958	244	30	2021	2021	NUM
etr-23958	244	31	)	)	PUNCT
etr-23958	244	32	,	,	PUNCT
etr-23958	244	33	1	1	NUM
etr-23958	244	34	-	-	SYM
etr-23958	244	35	13	13	NUM
etr-23958	244	36	,	,	PUNCT
etr-23958	244	37	doi	doi	NOUN
etr-23958	244	38	:	:	PUNCT
etr-23958	244	39	10.18060/23958	10.18060/23958	NUM
etr-23958	244	40	copyright	copyright	NOUN
etr-23958	244	41	©	©	PROPN
etr-23958	244	42	2021	2021	NUM
etr-23958	244	43	blair	blair	PROPN
etr-23958	244	44	orlando	orlando	PROPN
etr-23958	244	45	and	and	CCONJ
etr-23958	244	46	yeqiang	yeqiang	PROPN
etr-23958	244	47	(	(	PUNCT
etr-23958	244	48	kevin	kevin	PROPN
etr-23958	244	49	)	)	PUNCT
etr-23958	244	50	lin	lin	PROPN
etr-23958	244	51	this	this	DET
etr-23958	244	52	work	work	NOUN
etr-23958	244	53	is	be	AUX
etr-23958	244	54	licensed	license	VERB
etr-23958	244	55	under	under	ADP
etr-23958	244	56	a	a	DET
etr-23958	244	57	creative	creative	ADJ
etr-23958	244	58	commons	common	NOUN
etr-23958	244	59	attribution	attribution	NOUN
etr-23958	244	60	4.0	4.0	NUM
etr-23958	244	61	international	international	ADJ
etr-23958	244	62	license	license	NOUN
etr-23958	244	63	.	.	PUNCT
etr-23958	245	1	berland	berland	PROPN
etr-23958	245	2	,	,	PUNCT
etr-23958	245	3	m.	m.	NOUN
etr-23958	245	4	(	(	PUNCT
etr-23958	245	5	2017	2017	NUM
etr-23958	245	6	)	)	PUNCT
etr-23958	245	7	.	.	PUNCT
etr-23958	246	1	constructivist	constructivist	NOUN
etr-23958	246	2	analytics	analytic	NOUN
etr-23958	246	3	:	:	PUNCT
etr-23958	246	4	using	use	VERB
etr-23958	246	5	data	datum	NOUN
etr-23958	246	6	to	to	PART
etr-23958	246	7	enable	enable	VERB
etr-23958	246	8	deeper	deep	ADJ
etr-23958	246	9	museum	museum	NOUN
etr-23958	246	10	experiences	experience	NOUN
etr-23958	246	11	for	for	ADP
etr-23958	246	12	more	more	ADJ
etr-23958	246	13	visitors	visitor	NOUN
etr-23958	246	14	—	—	PUNCT
etr-23958	246	15	lessons	lesson	NOUN
etr-23958	246	16	from	from	ADP
etr-23958	246	17	the	the	DET
etr-23958	246	18	learning	learn	VERB
etr-23958	246	19	sciences	sciences	PROPN
etr-23958	246	20	.	.	PUNCT
etr-23958	247	1	visitor	visitor	NOUN
etr-23958	247	2	studies	study	NOUN
etr-23958	247	3	,	,	PUNCT
etr-23958	247	4	20(1	20(1	NUM
etr-23958	247	5	)	)	PUNCT
etr-23958	247	6	,	,	PUNCT
etr-23958	247	7	3	3	NUM
etr-23958	247	8	-	-	SYM
etr-23958	247	9	9	9	NUM
etr-23958	247	10	.	.	PUNCT
etr-23958	248	1	doi	doi	NOUN
etr-23958	248	2	:	:	PUNCT
etr-23958	248	3	10.1080/10645578.2017.1297116	10.1080/10645578.2017.1297116	NUM
etr-23958	248	4	center	center	NOUN
etr-23958	248	5	for	for	ADP
etr-23958	248	6	exhibition	exhibition	NOUN
etr-23958	248	7	industry	industry	NOUN
etr-23958	248	8	research	research	NOUN
etr-23958	248	9	(	(	PUNCT
etr-23958	248	10	ceir	ceir	NOUN
etr-23958	248	11	)	)	PUNCT
etr-23958	248	12	.	.	PUNCT
etr-23958	249	1	(	(	PUNCT
etr-23958	249	2	2015	2015	NUM
etr-23958	249	3	)	)	PUNCT
etr-23958	249	4	.	.	PUNCT
etr-23958	250	1	use	use	NOUN
etr-23958	250	2	of	of	ADP
etr-23958	250	3	analytics	analytic	NOUN
etr-23958	250	4	today	today	NOUN
etr-23958	250	5	by	by	ADP
etr-23958	250	6	business	business	NOUN
etr-23958	250	7	-	-	PUNCT
etr-23958	250	8	tobusiness	tobusiness	NOUN
etr-23958	250	9	exhibition	exhibition	NOUN
etr-23958	250	10	organizers	organizer	NOUN
etr-23958	250	11	.	.	PUNCT
etr-23958	251	1	retrieved	retrieve	VERB
etr-23958	251	2	from	from	ADP
etr-23958	251	3	https://www.ceir.org/products/2598	https://www.ceir.org/products/2598	ADJ
etr-23958	251	4	curran	curran	NOUN
etr-23958	251	5	,	,	PUNCT
etr-23958	251	6	w.	w.	PROPN
etr-23958	251	7	(	(	PUNCT
etr-23958	251	8	2019	2019	NUM
etr-23958	251	9	)	)	PUNCT
etr-23958	251	10	.	.	PUNCT
etr-23958	252	1	“	"	PUNCT
etr-23958	252	2	2019	2019	NUM
etr-23958	252	3	event	event	NOUN
etr-23958	252	4	trends	trend	NOUN
etr-23958	252	5	that	that	PRON
etr-23958	252	6	will	will	AUX
etr-23958	252	7	change	change	VERB
etr-23958	252	8	the	the	DET
etr-23958	252	9	path	path	NOUN
etr-23958	252	10	of	of	ADP
etr-23958	252	11	events	event	NOUN
etr-23958	252	12	.	.	PUNCT
etr-23958	252	13	”	"	PUNCT
etr-23958	252	14	retrieved	retrieve	VERB
etr-23958	252	15	from	from	ADP
etr-23958	252	16	https://helloendless.com/2019-event-trends/	https://helloendless.com/2019-event-trends/	PROPN
etr-23958	252	17	davenport	davenport	PROPN
etr-23958	252	18	,	,	PUNCT
etr-23958	252	19	t.	t.	PROPN
etr-23958	252	20	(	(	PUNCT
etr-23958	252	21	2013	2013	NUM
etr-23958	252	22	)	)	PUNCT
etr-23958	252	23	.	.	PUNCT
etr-23958	253	1	keeping	keep	VERB
etr-23958	253	2	up	up	ADP
etr-23958	253	3	with	with	ADP
etr-23958	253	4	the	the	DET
etr-23958	253	5	quants	quant	NOUN
etr-23958	253	6	:	:	PUNCT
etr-23958	253	7	your	your	PRON
etr-23958	253	8	guide	guide	NOUN
etr-23958	253	9	to	to	ADP
etr-23958	253	10	understanding	understanding	NOUN
etr-23958	253	11	and	and	CCONJ
etr-23958	253	12	using	use	VERB
etr-23958	253	13	analytics	analytic	NOUN
etr-23958	253	14	.	.	PUNCT
etr-23958	254	1	boston	boston	PROPN
etr-23958	254	2	,	,	PUNCT
etr-23958	254	3	ma	ma	PROPN
etr-23958	254	4	:	:	PUNCT
etr-23958	254	5	harvard	harvard	PROPN
etr-23958	254	6	business	business	PROPN
etr-23958	254	7	review	review	PROPN
etr-23958	254	8	press	press	NOUN
etr-23958	254	9	.	.	PUNCT
etr-23958	255	1	ding	ding	NOUN
etr-23958	255	2	,	,	PUNCT
etr-23958	255	3	y.	y.	PROPN
etr-23958	255	4	,	,	PUNCT
etr-23958	255	5	&	&	CCONJ
etr-23958	255	6	simono	simono	PROPN
etr-23958	255	7	,	,	PUNCT
etr-23958	255	8	j.	j.	PROPN
etr-23958	255	9	s.	s.	PROPN
etr-23958	255	10	,	,	PUNCT
etr-23958	255	11	(	(	PUNCT
etr-23958	255	12	2010	2010	NUM
etr-23958	255	13	)	)	PUNCT
etr-23958	255	14	.	.	PUNCT
etr-23958	256	1	an	an	DET
etr-23958	256	2	investigation	investigation	NOUN
etr-23958	256	3	of	of	ADP
etr-23958	256	4	missing	miss	VERB
etr-23958	256	5	data	data	NOUN
etr-23958	256	6	methods	method	NOUN
etr-23958	256	7	for	for	ADP
etr-23958	256	8	classification	classification	NOUN
etr-23958	256	9	trees	tree	NOUN
etr-23958	256	10	applied	apply	VERB
etr-23958	256	11	to	to	ADP
etr-23958	256	12	binary	binary	ADJ
etr-23958	256	13	response	response	NOUN
etr-23958	256	14	data	data	PROPN
etr-23958	256	15	.	.	PUNCT
etr-23958	257	1	journal	journal	PROPN
etr-23958	257	2	of	of	ADP
etr-23958	257	3	machine	machine	NOUN
etr-23958	257	4	learning	learn	VERB
etr-23958	257	5	research	research	NOUN
etr-23958	257	6	,	,	PUNCT
etr-23958	257	7	11	11	NUM
etr-23958	257	8	,	,	PUNCT
etr-23958	257	9	131	131	NUM
etr-23958	257	10	-	-	SYM
etr-23958	257	11	170	170	NUM
etr-23958	257	12	.	.	PUNCT
etr-23958	257	13	eventbrite	eventbrite	PROPN
etr-23958	257	14	.	.	PUNCT
etr-23958	258	1	(	(	PUNCT
etr-23958	258	2	2019	2019	NUM
etr-23958	258	3	)	)	PUNCT
etr-23958	258	4	.	.	PUNCT
etr-23958	259	1	the	the	DET
etr-23958	259	2	top	top	ADJ
etr-23958	259	3	10	10	NUM
etr-23958	259	4	benefits	benefit	NOUN
etr-23958	259	5	of	of	ADP
etr-23958	259	6	using	use	VERB
etr-23958	259	7	rfid	rfid	NOUN
etr-23958	259	8	for	for	ADP
etr-23958	259	9	events	event	NOUN
etr-23958	259	10	.	.	PUNCT
etr-23958	260	1	retrieved	retrieve	VERB
etr-23958	260	2	from	from	ADP
etr-23958	260	3	https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/	https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/	PROPN
etr-23958	260	4	fisher	fisher	NOUN
etr-23958	260	5	,	,	PUNCT
etr-23958	260	6	t.	t.	PROPN
etr-23958	260	7	(	(	PUNCT
etr-23958	260	8	2009	2009	NUM
etr-23958	260	9	)	)	PUNCT
etr-23958	260	10	.	.	PUNCT
etr-23958	261	1	the	the	DET
etr-23958	261	2	data	data	NOUN
etr-23958	261	3	asset	asset	NOUN
etr-23958	261	4	:	:	PUNCT
etr-23958	261	5	how	how	SCONJ
etr-23958	261	6	smart	smart	ADJ
etr-23958	261	7	companies	company	NOUN
etr-23958	261	8	govern	govern	VERB
etr-23958	261	9	their	their	PRON
etr-23958	261	10	data	datum	NOUN
etr-23958	261	11	for	for	ADP
etr-23958	261	12	business	business	NOUN
etr-23958	261	13	success	success	NOUN
etr-23958	261	14	.	.	PUNCT
etr-23958	262	1	(	(	PUNCT
etr-23958	262	2	wiley	wiley	NOUN
etr-23958	262	3	and	and	CCONJ
etr-23958	262	4	sas	sas	PROPN
etr-23958	262	5	business	business	NOUN
etr-23958	262	6	series	series	PROPN
etr-23958	262	7	)	)	PUNCT
etr-23958	262	8	.	.	PUNCT
etr-23958	263	1	hoboken	hoboken	PROPN
etr-23958	263	2	:	:	PUNCT
etr-23958	264	1	john	john	PROPN
etr-23958	264	2	wiley	wiley	PROPN
etr-23958	264	3	&	&	CCONJ
etr-23958	264	4	sons	sons	PROPN
etr-23958	264	5	.	.	PUNCT
etr-23958	265	1	freeman	freeman	PROPN
etr-23958	265	2	.	.	PUNCT
etr-23958	266	1	(	(	PUNCT
etr-23958	266	2	2019	2019	NUM
etr-23958	266	3	)	)	PUNCT
etr-23958	266	4	.	.	PUNCT
etr-23958	267	1	the	the	DET
etr-23958	267	2	freeman	freeman	PROPN
etr-23958	267	3	data	data	PROPN
etr-23958	267	4	benchmark	benchmark	NOUN
etr-23958	267	5	study	study	NOUN
etr-23958	267	6	.	.	PUNCT
etr-23958	268	1	retrieved	retrieve	VERB
etr-23958	268	2	from	from	ADP
etr-23958	268	3	https://www.freeman.com/resources/data-report	https://www.freeman.com/resources/data-report	PROPN
etr-23958	268	4	george	george	PROPN
etr-23958	268	5	,	,	PUNCT
etr-23958	268	6	g.	g.	PROPN
etr-23958	268	7	,	,	PUNCT
etr-23958	268	8	haas	haas	PROPN
etr-23958	268	9	,	,	PUNCT
etr-23958	268	10	m.	m.	NOUN
etr-23958	268	11	,	,	PUNCT
etr-23958	268	12	&	&	CCONJ
etr-23958	268	13	pentland	pentland	PROPN
etr-23958	268	14	,	,	PUNCT
etr-23958	268	15	a.	a.	NOUN
etr-23958	268	16	(	(	PUNCT
etr-23958	268	17	2014	2014	NUM
etr-23958	268	18	)	)	PUNCT
etr-23958	268	19	.	.	PUNCT
etr-23958	269	1	big	big	ADJ
etr-23958	269	2	data	datum	NOUN
etr-23958	269	3	and	and	CCONJ
etr-23958	269	4	management	management	NOUN
etr-23958	269	5	.	.	PUNCT
etr-23958	270	1	(	(	PUNCT
etr-23958	270	2	editorial	editorial	NOUN
etr-23958	270	3	)	)	PUNCT
etr-23958	270	4	.	.	PUNCT
etr-23958	271	1	academy	academy	PROPN
etr-23958	271	2	of	of	ADP
etr-23958	271	3	management	management	PROPN
etr-23958	271	4	journal	journal	PROPN
etr-23958	271	5	,	,	PUNCT
etr-23958	271	6	57(2	57(2	NUM
etr-23958	271	7	)	)	PUNCT
etr-23958	271	8	,	,	PUNCT
etr-23958	271	9	321	321	NUM
etr-23958	271	10	-	-	SYM
etr-23958	271	11	326	326	NUM
etr-23958	271	12	.	.	PUNCT
etr-23958	272	1	grimes	grimes	PROPN
etr-23958	272	2	,	,	PUNCT
etr-23958	272	3	s.	s.	PROPN
etr-23958	272	4	(	(	PUNCT
etr-23958	272	5	2018	2018	NUM
etr-23958	272	6	)	)	PUNCT
etr-23958	272	7	.	.	PUNCT
etr-23958	273	1	unstructured	unstructured	ADJ
etr-23958	273	2	data	datum	NOUN
etr-23958	273	3	and	and	CCONJ
etr-23958	273	4	the	the	DET
etr-23958	273	5	80	80	NUM
etr-23958	273	6	percent	percent	NOUN
etr-23958	273	7	rule	rule	NOUN
etr-23958	273	8	.	.	PUNCT
etr-23958	274	1	retrieved	retrieve	VERB
etr-23958	274	2	from	from	ADP
etr-23958	274	3	http://breakthroughanalysis.com/2008/08/01/unstructured-data-and-the-80-percent-rule/	http://breakthroughanalysis.com/2008/08/01/unstructured-data-and-the-80-percent-rule/	PROPN
etr-23958	274	4	hernandez	hernandez	PROPN
etr-23958	274	5	,	,	PUNCT
etr-23958	274	6	b.	b.	PROPN
etr-23958	274	7	a.	a.	PROPN
etr-23958	274	8	(	(	PUNCT
etr-23958	274	9	2016	2016	NUM
etr-23958	274	10	)	)	PUNCT
etr-23958	274	11	.	.	PUNCT
etr-23958	275	1	no	no	DET
etr-23958	275	2	cash	cash	NOUN
etr-23958	275	3	,	,	PUNCT
etr-23958	275	4	no	no	DET
etr-23958	275	5	card	card	NOUN
etr-23958	275	6	,	,	PUNCT
etr-23958	275	7	no	no	DET
etr-23958	275	8	problem	problem	NOUN
etr-23958	275	9	at	at	ADP
etr-23958	275	10	coachella	coachella	NOUN
etr-23958	275	11	as	as	SCONJ
etr-23958	275	12	cashless	cashless	NOUN
etr-23958	275	13	payments	payment	NOUN
etr-23958	275	14	evolve	evolve	VERB
etr-23958	275	15	with	with	ADP
etr-23958	275	16	mobile	mobile	ADJ
etr-23958	275	17	wallets	wallet	NOUN
etr-23958	275	18	.	.	PUNCT
etr-23958	275	19	retrieved	retrieve	VERB
etr-23958	275	20	from	from	ADP
etr-23958	275	21	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobilepayments-apple-android-samsung-pay/#69309d44661e	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobilepayments-apple-android-samsung-pay/#69309d44661e	PROPN
etr-23958	275	22	hu	hu	PROPN
etr-23958	275	23	,	,	PUNCT
etr-23958	275	24	q.	q.	PROPN
etr-23958	275	25	,	,	PUNCT
etr-23958	275	26	&	&	CCONJ
etr-23958	275	27	zhang	zhang	PROPN
etr-23958	275	28	,	,	PUNCT
etr-23958	275	29	y.	y.	PROPN
etr-23958	275	30	(	(	PUNCT
etr-23958	275	31	2018	2018	NUM
etr-23958	275	32	)	)	PUNCT
etr-23958	275	33	.	.	PUNCT
etr-23958	276	1	an	an	DET
etr-23958	276	2	effective	effective	ADJ
etr-23958	276	3	selecting	select	VERB
etr-23958	276	4	approach	approach	NOUN
etr-23958	276	5	for	for	ADP
etr-23958	276	6	social	social	ADJ
etr-23958	276	7	media	medium	NOUN
etr-23958	276	8	big	big	ADJ
etr-23958	276	9	data	datum	NOUN
etr-23958	276	10	analysis	analysis	NOUN
etr-23958	276	11	taking	take	VERB
etr-23958	276	12	commercial	commercial	ADJ
etr-23958	276	13	hotspot	hotspot	NOUN
etr-23958	276	14	exploration	exploration	NOUN
etr-23958	276	15	with	with	ADP
etr-23958	276	16	weibo	weibo	NOUN
etr-23958	276	17	check	check	NOUN
etr-23958	276	18	-	-	PUNCT
etr-23958	276	19	in	in	ADP
etr-23958	276	20	data	datum	NOUN
etr-23958	276	21	as	as	ADP
etr-23958	276	22	an	an	DET
etr-23958	276	23	example	example	NOUN
etr-23958	276	24	.	.	PUNCT
etr-23958	277	1	ieee	ieee	PROPN
etr-23958	277	2	3rd	3rd	PROPN
etr-23958	277	3	international	international	ADJ
etr-23958	277	4	conference	conference	NOUN
etr-23958	277	5	on	on	ADP
etr-23958	277	6	big	big	ADJ
etr-23958	277	7	data	datum	NOUN
etr-23958	277	8	analysis	analysis	NOUN
etr-23958	277	9	,	,	PUNCT
etr-23958	277	10	28	28	NUM
etr-23958	277	11	-	-	SYM
etr-23958	277	12	32	32	NUM
etr-23958	277	13	.	.	PUNCT
etr-23958	278	1	doi	doi	NOUN
etr-23958	278	2	:	:	PUNCT
etr-23958	278	3	10.1109	10.1109	NUM
etr-23958	278	4	/	/	SYM
etr-23958	278	5	icbda.2018.8367646	icbda.2018.8367646	NOUN
etr-23958	278	6	internet	internet	NOUN
etr-23958	278	7	live	live	ADJ
etr-23958	278	8	stats	stat	NOUN
etr-23958	278	9	.	.	PUNCT
etr-23958	279	1	(	(	PUNCT
etr-23958	279	2	2019	2019	NUM
etr-23958	279	3	)	)	PUNCT
etr-23958	279	4	.	.	PUNCT
etr-23958	280	1	1	1	NUM
etr-23958	280	2	second	second	NOUN
etr-23958	280	3	.	.	PUNCT
etr-23958	281	1	retrieved	retrieve	VERB
etr-23958	281	2	march	march	PROPN
etr-23958	281	3	11	11	NUM
etr-23958	281	4	,	,	PUNCT
etr-23958	281	5	2019	2019	NUM
etr-23958	281	6	,	,	PUNCT
etr-23958	281	7	from	from	ADP
etr-23958	281	8	http://www.internetlivestats.com/one-second/	http://www.internetlivestats.com/one-second/	PROPN
etr-23958	281	9	jain	jain	PROPN
etr-23958	281	10	,	,	PUNCT
etr-23958	281	11	p.	p.	PROPN
etr-23958	281	12	,	,	PUNCT
etr-23958	281	13	sharma	sharma	PROPN
etr-23958	281	14	,	,	PUNCT
etr-23958	281	15	p.	p.	PROPN
etr-23958	281	16	,	,	PUNCT
etr-23958	281	17	&	&	CCONJ
etr-23958	281	18	jayaraman	jayaraman	PROPN
etr-23958	281	19	,	,	PUNCT
etr-23958	281	20	l.	l.	PROPN
etr-23958	281	21	(	(	PUNCT
etr-23958	281	22	2014	2014	NUM
etr-23958	281	23	)	)	PUNCT
etr-23958	281	24	.	.	PUNCT
etr-23958	282	1	behind	behind	ADP
etr-23958	282	2	every	every	DET
etr-23958	282	3	good	good	ADJ
etr-23958	282	4	decision	decision	NOUN
etr-23958	282	5	:	:	PUNCT
etr-23958	282	6	how	how	SCONJ
etr-23958	282	7	anyone	anyone	PRON
etr-23958	282	8	can	can	AUX
etr-23958	282	9	use	use	VERB
etr-23958	282	10	business	business	NOUN
etr-23958	282	11	analytics	analytic	NOUN
etr-23958	282	12	to	to	PART
etr-23958	282	13	turn	turn	VERB
etr-23958	282	14	data	datum	NOUN
etr-23958	282	15	into	into	ADP
etr-23958	282	16	profitable	profitable	ADJ
etr-23958	282	17	insight	insight	NOUN
etr-23958	282	18	.	.	PUNCT
etr-23958	283	1	retrieved	retrieve	VERB
etr-23958	283	2	from	from	ADP
etr-23958	283	3	https://ebookcentral.proquest.com	https://ebookcentral.proquest.com	PROPN
etr-23958	283	4	jewoo	jewoo	PROPN
etr-23958	283	5	,	,	PUNCT
etr-23958	283	6	k.	k.	PROPN
etr-23958	283	7	,	,	PUNCT
etr-23958	283	8	jongho	jongho	PROPN
etr-23958	283	9	,	,	PUNCT
etr-23958	283	10	i.	i.	NOUN
etr-23958	283	11	,	,	PUNCT
etr-23958	283	12	(	(	PUNCT
etr-23958	283	13	2018	2018	NUM
etr-23958	283	14	)	)	PUNCT
etr-23958	283	15	proposing	propose	VERB
etr-23958	283	16	a	a	DET
etr-23958	283	17	missing	miss	VERB
etr-23958	283	18	data	data	NOUN
etr-23958	283	19	method	method	NOUN
etr-23958	283	20	for	for	ADP
etr-23958	283	21	hospitality	hospitality	NOUN
etr-23958	283	22	research	research	NOUN
etr-23958	283	23	on	on	ADP
etr-23958	283	24	online	online	ADJ
etr-23958	283	25	customer	customer	NOUN
etr-23958	283	26	reviews	review	NOUN
etr-23958	283	27	:	:	PUNCT
etr-23958	283	28	an	an	DET
etr-23958	283	29	application	application	NOUN
etr-23958	283	30	of	of	ADP
etr-23958	283	31	imputation	imputation	NOUN
etr-23958	283	32	approach	approach	NOUN
etr-23958	283	33	.	.	PUNCT
etr-23958	284	1	international	international	ADJ
etr-23958	284	2	journal	journal	PROPN
etr-23958	284	3	of	of	ADP
etr-23958	284	4	contemporary	contemporary	PROPN
etr-23958	284	5	hospitality	hospitality	PROPN
etr-23958	284	6	management	management	NOUN
etr-23958	284	7	,	,	PUNCT
etr-23958	284	8	30(11	30(11	NUM
etr-23958	284	9	)	)	PUNCT
etr-23958	284	10	,	,	PUNCT
etr-23958	284	11	3250	3250	NUM
etr-23958	284	12	-	-	SYM
etr-23958	284	13	3267	3267	NUM
etr-23958	284	14	.	.	PUNCT
etr-23958	285	1	doi	doi	NOUN
etr-23958	285	2	:	:	PUNCT
etr-23958	285	3	10.1108	10.1108	NUM
etr-23958	285	4	/	/	SYM
etr-23958	285	5	ijchm-10	ijchm-10	PROPN
etr-23958	285	6	-	-	PUNCT
etr-23958	285	7	20170708	20170708	NUM
etr-23958	285	8	ku	ku	NOUN
etr-23958	285	9	,	,	PUNCT
etr-23958	285	10	k.	k.	PROPN
etr-23958	285	11	y.	y.	PROPN
etr-23958	285	12	(	(	PUNCT
etr-23958	285	13	2009	2009	NUM
etr-23958	285	14	)	)	PUNCT
etr-23958	285	15	.	.	PUNCT
etr-23958	286	1	assessing	assess	VERB
etr-23958	286	2	students	student	NOUN
etr-23958	286	3	’	'	PUNCT
etr-23958	286	4	critical	critical	ADJ
etr-23958	286	5	thinking	thinking	NOUN
etr-23958	286	6	performance	performance	NOUN
etr-23958	286	7	:	:	PUNCT
etr-23958	286	8	urging	urge	VERB
etr-23958	286	9	for	for	ADP
etr-23958	286	10	measurements	measurement	NOUN
etr-23958	286	11	using	use	VERB
etr-23958	286	12	multi	multi	ADJ
etr-23958	286	13	-	-	ADJ
etr-23958	286	14	response	response	ADJ
etr-23958	286	15	format	format	NOUN
etr-23958	286	16	.	.	PUNCT
etr-23958	287	1	thinking	thinking	NOUN
etr-23958	287	2	skills	skill	NOUN
etr-23958	287	3	and	and	CCONJ
etr-23958	287	4	creativity	creativity	NOUN
etr-23958	287	5	,	,	PUNCT
etr-23958	287	6	4	4	NUM
etr-23958	287	7	,	,	PUNCT
etr-23958	287	8	70–76	70–76	NUM
etr-23958	287	9	.	.	PUNCT
etr-23958	287	10	leeflang	leeflang	PROPN
etr-23958	287	11	,	,	PUNCT
etr-23958	287	12	p.	p.	PROPN
etr-23958	287	13	,	,	PUNCT
etr-23958	287	14	verhoef	verhoef	NOUN
etr-23958	287	15	,	,	PUNCT
etr-23958	287	16	p.	p.	PROPN
etr-23958	287	17	,	,	PUNCT
etr-23958	287	18	dahlström	dahlström	PROPN
etr-23958	287	19	,	,	PUNCT
etr-23958	287	20	p.	p.	NOUN
etr-23958	287	21	,	,	PUNCT
etr-23958	287	22	&	&	CCONJ
etr-23958	287	23	freundt	freundt	PROPN
etr-23958	287	24	,	,	PUNCT
etr-23958	287	25	t.	t.	PROPN
etr-23958	287	26	(	(	PUNCT
etr-23958	287	27	2014	2014	NUM
etr-23958	287	28	)	)	PUNCT
etr-23958	287	29	.	.	PUNCT
etr-23958	288	1	challenges	challenge	NOUN
etr-23958	288	2	and	and	CCONJ
etr-23958	288	3	solutions	solution	NOUN
etr-23958	288	4	for	for	ADP
etr-23958	288	5	marketing	marketing	NOUN
etr-23958	288	6	in	in	ADP
etr-23958	288	7	a	a	DET
etr-23958	288	8	digital	digital	ADJ
etr-23958	288	9	era	era	NOUN
etr-23958	288	10	.	.	PUNCT
etr-23958	289	1	european	european	ADJ
etr-23958	289	2	management	management	PROPN
etr-23958	289	3	journal	journal	PROPN
etr-23958	289	4	,	,	PUNCT
etr-23958	289	5	32(1	32(1	NUM
etr-23958	289	6	)	)	PUNCT
etr-23958	289	7	,	,	PUNCT
etr-23958	289	8	1	1	NUM
etr-23958	289	9	-	-	SYM
etr-23958	289	10	12	12	NUM
etr-23958	289	11	.	.	PUNCT
etr-23958	290	1	doi	doi	NOUN
etr-23958	290	2	:	:	PUNCT
etr-23958	290	3	10.1016	10.1016	NUM
etr-23958	290	4	/	/	SYM
etr-23958	290	5	j.emj.2013.12.001	j.emj.2013.12.001	PROPN
etr-23958	290	6	mariani	mariani	PROPN
etr-23958	290	7	,	,	PUNCT
etr-23958	290	8	m.	m.	NOUN
etr-23958	290	9	,	,	PUNCT
etr-23958	290	10	baggio	baggio	PROPN
etr-23958	290	11	,	,	PUNCT
etr-23958	290	12	r.	r.	PROPN
etr-23958	290	13	,	,	PUNCT
etr-23958	290	14	fuchs	fuch	NOUN
etr-23958	290	15	,	,	PUNCT
etr-23958	290	16	m.	m.	NOUN
etr-23958	290	17	,	,	PUNCT
etr-23958	290	18	&	&	CCONJ
etr-23958	290	19	höepken	höepken	PROPN
etr-23958	290	20	w.	w.	PROPN
etr-23958	290	21	(	(	PUNCT
etr-23958	290	22	2018	2018	NUM
etr-23958	290	23	)	)	PUNCT
etr-23958	290	24	.	.	PUNCT
etr-23958	291	1	business	business	NOUN
etr-23958	291	2	intelligence	intelligence	NOUN
etr-23958	291	3	and	and	CCONJ
etr-23958	291	4	big	big	ADJ
etr-23958	291	5	data	datum	NOUN
etr-23958	291	6	in	in	ADP
etr-23958	291	7	hospitality	hospitality	NOUN
etr-23958	291	8	and	and	CCONJ
etr-23958	291	9	tourism	tourism	NOUN
etr-23958	291	10	:	:	PUNCT
etr-23958	291	11	a	a	DET
etr-23958	291	12	systematic	systematic	ADJ
etr-23958	291	13	literature	literature	NOUN
etr-23958	291	14	review	review	NOUN
etr-23958	291	15	.	.	PUNCT
etr-23958	292	1	international	international	ADJ
etr-23958	292	2	journal	journal	PROPN
etr-23958	292	3	of	of	ADP
etr-23958	292	4	contemporary	contemporary	PROPN
etr-23958	292	5	hospitality	hospitality	PROPN
etr-23958	292	6	management	management	NOUN
etr-23958	292	7	,	,	PUNCT
etr-23958	292	8	30(12	30(12	NUM
etr-23958	292	9	)	)	PUNCT
etr-23958	292	10	,	,	PUNCT
etr-23958	292	11	3514	3514	NUM
etr-23958	292	12	-	-	SYM
etr-23958	292	13	3554	3554	NUM
etr-23958	292	14	.	.	PUNCT
etr-23958	293	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	293	2	https://helloendless.com/2019-event-trends/	https://helloendless.com/2019-event-trends/	PROPN
etr-23958	293	3	https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/	https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/	PROPN
etr-23958	293	4	https://www.freeman.com/resources/data-report	https://www.freeman.com/resources/data-report	PROPN
etr-23958	293	5	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobile-payments-apple-android-samsung-pay/#69309d44661e	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobile-payments-apple-android-samsung-pay/#69309d44661e	ADJ
etr-23958	293	6	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobile-payments-apple-android-samsung-pay/#69309d44661e	https://www.forbes.com/sites/brianhernandez1/2016/04/15/cashless-coachella-mobile-payments-apple-android-samsung-pay/#69309d44661e	PROPN
etr-23958	293	7	http://www.internetlivestats.com/one-second/	http://www.internetlivestats.com/one-second/	PROPN
etr-23958	293	8	https://ebookcentral.proquest.com/	https://ebookcentral.proquest.com/	PROPN
etr-23958	293	9	orlando	orlando	PROPN
etr-23958	293	10	,	,	PUNCT
etr-23958	293	11	b.	b.	PROPN
etr-23958	293	12	&	&	CCONJ
etr-23958	293	13	lin	lin	PROPN
etr-23958	293	14	.	.	PUNCT
etr-23958	294	1	y.	y.	PROPN
etr-23958	294	2	(	(	PUNCT
etr-23958	294	3	2021	2021	NUM
etr-23958	294	4	)	)	PUNCT
etr-23958	294	5	/	/	SYM
etr-23958	294	6	events	event	NOUN
etr-23958	294	7	and	and	CCONJ
etr-23958	294	8	tourism	tourism	NOUN
etr-23958	294	9	review	review	NOUN
etr-23958	294	10	,	,	PUNCT
etr-23958	294	11	4(1	4(1	NOUN
etr-23958	294	12	)	)	PUNCT
etr-23958	294	13	,	,	PUNCT
etr-23958	294	14	1	1	NUM
etr-23958	294	15	-	-	SYM
etr-23958	294	16	13	13	NUM
etr-23958	294	17	.	.	NOUN
etr-23958	294	18	13	13	NUM
etr-23958	294	19	events	event	NOUN
etr-23958	294	20	and	and	CCONJ
etr-23958	294	21	tourism	tourism	NOUN
etr-23958	294	22	review	review	NOUN
etr-23958	294	23	vol	vol	NOUN
etr-23958	294	24	.	.	PROPN
etr-23958	294	25	4	4	NUM
etr-23958	294	26	no	no	NOUN
etr-23958	294	27	.	.	NOUN
etr-23958	294	28	1	1	NUM
etr-23958	294	29	(	(	PUNCT
etr-23958	294	30	2021	2021	NUM
etr-23958	294	31	)	)	PUNCT
etr-23958	294	32	,	,	PUNCT
etr-23958	294	33	1	1	NUM
etr-23958	294	34	-	-	SYM
etr-23958	294	35	13	13	NUM
etr-23958	294	36	,	,	PUNCT
etr-23958	294	37	doi	doi	NOUN
etr-23958	294	38	:	:	PUNCT
etr-23958	294	39	10.18060/23958	10.18060/23958	NUM
etr-23958	294	40	copyright	copyright	NOUN
etr-23958	294	41	©	©	PROPN
etr-23958	294	42	2021	2021	NUM
etr-23958	294	43	blair	blair	PROPN
etr-23958	294	44	orlando	orlando	PROPN
etr-23958	294	45	and	and	CCONJ
etr-23958	294	46	yeqiang	yeqiang	PROPN
etr-23958	294	47	(	(	PUNCT
etr-23958	294	48	kevin	kevin	PROPN
etr-23958	294	49	)	)	PUNCT
etr-23958	294	50	lin	lin	PROPN
etr-23958	294	51	this	this	DET
etr-23958	294	52	work	work	NOUN
etr-23958	294	53	is	be	AUX
etr-23958	294	54	licensed	license	VERB
etr-23958	294	55	under	under	ADP
etr-23958	294	56	a	a	DET
etr-23958	294	57	creative	creative	ADJ
etr-23958	294	58	commons	common	NOUN
etr-23958	294	59	attribution	attribution	NOUN
etr-23958	294	60	4.0	4.0	NUM
etr-23958	294	61	international	international	ADJ
etr-23958	294	62	license	license	NOUN
etr-23958	294	63	.	.	PUNCT
etr-23958	295	1	marr	marr	PROPN
etr-23958	295	2	,	,	PUNCT
etr-23958	295	3	b.	b.	PROPN
etr-23958	295	4	(	(	PUNCT
etr-23958	295	5	2019	2019	NUM
etr-23958	295	6	)	)	PUNCT
etr-23958	295	7	.	.	PUNCT
etr-23958	296	1	“	"	PUNCT
etr-23958	296	2	how	how	SCONJ
etr-23958	296	3	much	much	ADJ
etr-23958	296	4	data	datum	NOUN
etr-23958	296	5	do	do	AUX
etr-23958	296	6	we	we	PRON
etr-23958	296	7	create	create	VERB
etr-23958	296	8	every	every	DET
etr-23958	296	9	day	day	NOUN
etr-23958	296	10	?	?	PUNCT
etr-23958	297	1	the	the	DET
etr-23958	297	2	mind	mind	NOUN
etr-23958	297	3	-	-	PUNCT
etr-23958	297	4	blowing	blow	VERB
etr-23958	297	5	stats	stat	NOUN
etr-23958	297	6	everyone	everyone	PRON
etr-23958	297	7	should	should	AUX
etr-23958	297	8	read	read	VERB
etr-23958	297	9	.	.	PUNCT
etr-23958	297	10	”	"	PUNCT
etr-23958	297	11	retrieved	retrieve	VERB
etr-23958	297	12	from	from	ADP
etr-23958	297	13	https://www.forbes.com/sites/bernardmarr/2018/05/21/howmuch-data-do-we-create-every-day-the-mind-blowing-stats-everyone-shouldread/#7783591760ba	https://www.forbes.com/sites/bernardmarr/2018/05/21/howmuch-data-do-we-create-every-day-the-mind-blowing-stats-everyone-shouldread/#7783591760ba	PROPN
etr-23958	297	14	mayer	mayer	PROPN
etr-23958	297	15	-	-	PUNCT
etr-23958	297	16	schönberger	schönberger	PROPN
etr-23958	297	17	,	,	PUNCT
etr-23958	297	18	v.	v.	PROPN
etr-23958	297	19	,	,	PUNCT
etr-23958	297	20	&	&	CCONJ
etr-23958	297	21	cukier	cukier	PROPN
etr-23958	297	22	,	,	PUNCT
etr-23958	297	23	k.	k.	PROPN
etr-23958	297	24	(	(	PUNCT
etr-23958	297	25	2013	2013	NUM
etr-23958	297	26	)	)	PUNCT
etr-23958	297	27	.	.	PUNCT
etr-23958	298	1	big	big	ADJ
etr-23958	298	2	data	data	PROPN
etr-23958	298	3	:	:	PUNCT
etr-23958	298	4	a	a	DET
etr-23958	298	5	revolution	revolution	NOUN
etr-23958	298	6	that	that	PRON
etr-23958	298	7	will	will	AUX
etr-23958	298	8	transform	transform	VERB
etr-23958	298	9	how	how	SCONJ
etr-23958	298	10	we	we	PRON
etr-23958	298	11	live	live	VERB
etr-23958	298	12	,	,	PUNCT
etr-23958	298	13	work	work	NOUN
etr-23958	298	14	,	,	PUNCT
etr-23958	298	15	and	and	CCONJ
etr-23958	298	16	think	think	VERB
etr-23958	298	17	.	.	PUNCT
etr-23958	299	1	boston	boston	PROPN
etr-23958	299	2	,	,	PUNCT
etr-23958	299	3	ma	ma	PROPN
etr-23958	299	4	:	:	PUNCT
etr-23958	299	5	houghton	houghton	PROPN
etr-23958	299	6	mifflin	mifflin	PROPN
etr-23958	299	7	harcourt	harcourt	PROPN
etr-23958	299	8	publishing	publishing	PROPN
etr-23958	299	9	company	company	PROPN
etr-23958	299	10	.	.	PUNCT
etr-23958	300	1	mcguire	mcguire	PROPN
etr-23958	300	2	,	,	PUNCT
etr-23958	300	3	k.	k.	PROPN
etr-23958	300	4	,	,	PUNCT
etr-23958	300	5	&	&	CCONJ
etr-23958	300	6	osborn	osborn	PROPN
etr-23958	300	7	,	,	PUNCT
etr-23958	300	8	n.	n.	PROPN
etr-23958	300	9	(	(	PUNCT
etr-23958	300	10	2017	2017	NUM
etr-23958	300	11	)	)	PUNCT
etr-23958	300	12	.	.	PUNCT
etr-23958	301	1	we	we	PRON
etr-23958	301	2	’re	’re	AUX
etr-23958	301	3	living	live	VERB
etr-23958	301	4	in	in	ADP
etr-23958	301	5	a	a	DET
etr-23958	301	6	big	big	ADJ
etr-23958	301	7	data	datum	NOUN
etr-23958	301	8	world	world	NOUN
etr-23958	301	9	.	.	PUNCT
etr-23958	302	1	hospitality	hospitality	NOUN
etr-23958	302	2	upgrade	upgrade	PROPN
etr-23958	302	3	,	,	PUNCT
etr-23958	302	4	114	114	NUM
etr-23958	302	5	-	-	SYM
etr-23958	302	6	118	118	NUM
etr-23958	302	7	.	.	PUNCT
etr-23958	303	1	monetate	monetate	PROPN
etr-23958	303	2	inc	inc	PROPN
etr-23958	303	3	.	.	PROPN
etr-23958	303	4	(	(	PUNCT
etr-23958	303	5	2019	2019	NUM
etr-23958	303	6	)	)	PUNCT
etr-23958	303	7	.	.	PUNCT
etr-23958	304	1	2019	2019	NUM
etr-23958	304	2	personalization	personalization	NOUN
etr-23958	304	3	development	development	NOUN
etr-23958	304	4	study	study	NOUN
etr-23958	304	5	[	[	X
etr-23958	304	6	pdf	pdf	NOUN
etr-23958	304	7	file	file	NOUN
etr-23958	304	8	]	]	PUNCT
etr-23958	304	9	.	.	PUNCT
etr-23958	305	1	retrieved	retrieve	VERB
etr-23958	305	2	from	from	ADP
etr-23958	305	3	https://info.monetate.com/2019-personalization-study.html	https://info.monetate.com/2019-personalization-study.html	ADJ
etr-23958	305	4	mongodb	mongodb	NOUN
etr-23958	305	5	.	.	PUNCT
etr-23958	306	1	(	(	PUNCT
etr-23958	306	2	2019	2019	NUM
etr-23958	306	3	)	)	PUNCT
etr-23958	306	4	.	.	PUNCT
etr-23958	307	1	unstructured	unstructured	ADJ
etr-23958	307	2	data	datum	NOUN
etr-23958	307	3	in	in	ADP
etr-23958	307	4	big	big	ADJ
etr-23958	307	5	data	datum	NOUN
etr-23958	307	6	.	.	PUNCT
etr-23958	308	1	retrieved	retrieve	VERB
etr-23958	308	2	from	from	ADP
etr-23958	308	3	https://www.mongodb.com/scale/unstructured-data-in-big-data	https://www.mongodb.com/scale/unstructured-data-in-big-data	NOUN
etr-23958	308	4	pantelis	panteli	NOUN
etr-23958	308	5	,	,	PUNCT
etr-23958	308	6	k.	k.	PROPN
etr-23958	308	7	,	,	PUNCT
etr-23958	308	8	&	&	CCONJ
etr-23958	308	9	aija	aija	PROPN
etr-23958	308	10	,	,	PUNCT
etr-23958	308	11	l.	l.	PROPN
etr-23958	308	12	(	(	PUNCT
etr-23958	308	13	2013	2013	NUM
etr-23958	308	14	)	)	PUNCT
etr-23958	308	15	.	.	PUNCT
etr-23958	309	1	understanding	understand	VERB
etr-23958	309	2	the	the	DET
etr-23958	309	3	value	value	NOUN
etr-23958	309	4	of	of	ADP
etr-23958	309	5	(	(	PUNCT
etr-23958	309	6	big	big	ADJ
etr-23958	309	7	)	)	PUNCT
etr-23958	309	8	data	datum	NOUN
etr-23958	309	9	.	.	PUNCT
etr-23958	310	1	2013	2013	NUM
etr-23958	310	2	ieee	ieee	PROPN
etr-23958	310	3	international	international	ADJ
etr-23958	310	4	conference	conference	NOUN
etr-23958	310	5	on	on	ADP
etr-23958	310	6	big	big	ADJ
etr-23958	310	7	data	datum	NOUN
etr-23958	310	8	.	.	PUNCT
etr-23958	311	1	doi	doi	NOUN
etr-23958	311	2	:	:	PUNCT
etr-23958	311	3	10.1109	10.1109	NUM
etr-23958	311	4	/	/	SYM
etr-23958	311	5	bigdata.2013.6691691	bigdata.2013.6691691	NOUN
etr-23958	311	6	perez	perez	NOUN
etr-23958	311	7	,	,	PUNCT
etr-23958	311	8	m.	m.	NOUN
etr-23958	311	9	(	(	PUNCT
etr-23958	311	10	2019	2019	NUM
etr-23958	311	11	)	)	PUNCT
etr-23958	311	12	.	.	PUNCT
etr-23958	312	1	what	what	PRON
etr-23958	312	2	is	be	AUX
etr-23958	312	3	a	a	DET
etr-23958	312	4	data	data	NOUN
etr-23958	312	5	application	application	NOUN
etr-23958	312	6	?	?	PUNCT
etr-23958	313	1	retrieved	retrieve	VERB
etr-23958	313	2	from	from	ADP
etr-23958	313	3	https://www.exaptive.com/blog/whatis-a-data-application	https://www.exaptive.com/blog/whatis-a-data-application	PROPN
etr-23958	313	4	rubin	rubin	PROPN
etr-23958	313	5	,	,	PUNCT
etr-23958	313	6	h.	h.	PROPN
etr-23958	313	7	,	,	PUNCT
etr-23958	313	8	&	&	CCONJ
etr-23958	313	9	rubin	rubin	PROPN
etr-23958	313	10	,	,	PUNCT
etr-23958	313	11	i.	i.	PROPN
etr-23958	313	12	(	(	PUNCT
etr-23958	313	13	2012	2012	NUM
etr-23958	313	14	)	)	PUNCT
etr-23958	313	15	.	.	PUNCT
etr-23958	314	1	qualitative	qualitative	ADJ
etr-23958	314	2	interviewing	interview	VERB
etr-23958	314	3	:	:	PUNCT
etr-23958	314	4	the	the	DET
etr-23958	314	5	art	art	NOUN
etr-23958	314	6	of	of	ADP
etr-23958	314	7	hearing	hear	VERB
etr-23958	314	8	data	datum	NOUN
etr-23958	314	9	(	(	PUNCT
etr-23958	314	10	3rd	3rd	ADJ
etr-23958	314	11	ed	ed	NOUN
etr-23958	314	12	.	.	PUNCT
etr-23958	314	13	)	)	PUNCT
etr-23958	314	14	.	.	PUNCT
etr-23958	315	1	thousand	thousand	NUM
etr-23958	315	2	oaks	oak	NOUN
etr-23958	315	3	:	:	PUNCT
etr-23958	315	4	sage	sage	NOUN
etr-23958	315	5	.	.	PUNCT
etr-23958	316	1	savolainen	savolainen	PROPN
etr-23958	316	2	,	,	PUNCT
etr-23958	316	3	r.	r.	PROPN
etr-23958	316	4	(	(	PUNCT
etr-23958	316	5	2007	2007	NUM
etr-23958	316	6	)	)	PUNCT
etr-23958	316	7	.	.	PUNCT
etr-23958	317	1	filtering	filtering	NOUN
etr-23958	317	2	and	and	CCONJ
etr-23958	317	3	withdrawing	withdrawing	NOUN
etr-23958	317	4	:	:	PUNCT
etr-23958	317	5	strategies	strategy	NOUN
etr-23958	317	6	for	for	ADP
etr-23958	317	7	coping	cope	VERB
etr-23958	317	8	with	with	ADP
etr-23958	317	9	information	information	NOUN
etr-23958	317	10	overload	overload	NOUN
etr-23958	317	11	in	in	ADP
etr-23958	317	12	everyday	everyday	ADJ
etr-23958	317	13	contexts	contexts	NOUN
etr-23958	317	14	.	.	PUNCT
etr-23958	318	1	journal	journal	NOUN
etr-23958	318	2	of	of	ADP
etr-23958	318	3	information	information	NOUN
etr-23958	318	4	science	science	NOUN
etr-23958	318	5	,	,	PUNCT
etr-23958	318	6	33(5	33(5	NUM
etr-23958	318	7	)	)	PUNCT
etr-23958	318	8	,	,	PUNCT
etr-23958	318	9	611	611	NUM
etr-23958	318	10	-	-	SYM
etr-23958	318	11	621	621	NUM
etr-23958	318	12	.	.	PUNCT
etr-23958	319	1	saxena	saxena	PROPN
etr-23958	319	2	,	,	PUNCT
etr-23958	319	3	d.	d.	PROPN
etr-23958	319	4	,	,	PUNCT
etr-23958	319	5	&	&	CCONJ
etr-23958	319	6	lamest	lame	ADJ
etr-23958	319	7	,	,	PUNCT
etr-23958	319	8	m.	m.	NOUN
etr-23958	319	9	(	(	PUNCT
etr-23958	319	10	2018	2018	NUM
etr-23958	319	11	)	)	PUNCT
etr-23958	319	12	.	.	PUNCT
etr-23958	320	1	information	information	NOUN
etr-23958	320	2	overload	overload	NOUN
etr-23958	320	3	and	and	CCONJ
etr-23958	320	4	coping	cope	VERB
etr-23958	320	5	strategies	strategy	NOUN
etr-23958	320	6	in	in	ADP
etr-23958	320	7	the	the	DET
etr-23958	320	8	big	big	ADJ
etr-23958	320	9	data	datum	NOUN
etr-23958	320	10	context	context	NOUN
etr-23958	320	11	:	:	PUNCT
etr-23958	320	12	evidence	evidence	NOUN
etr-23958	320	13	from	from	ADP
etr-23958	320	14	the	the	DET
etr-23958	320	15	hospitality	hospitality	NOUN
etr-23958	320	16	sector	sector	NOUN
etr-23958	320	17	.	.	PUNCT
etr-23958	321	1	journal	journal	NOUN
etr-23958	321	2	of	of	ADP
etr-23958	321	3	information	information	NOUN
etr-23958	321	4	science	science	NOUN
etr-23958	321	5	,	,	PUNCT
etr-23958	321	6	44(3	44(3	NOUN
etr-23958	321	7	)	)	PUNCT
etr-23958	321	8	,	,	PUNCT
etr-23958	321	9	287297	287297	NUM
etr-23958	321	10	.	.	PUNCT
etr-23958	322	1	scott	scott	PROPN
etr-23958	322	2	,	,	PUNCT
etr-23958	322	3	d.	d.	PROPN
etr-23958	322	4	(	(	PUNCT
etr-23958	322	5	2018	2018	NUM
etr-23958	322	6	)	)	PUNCT
etr-23958	322	7	.	.	PUNCT
etr-23958	323	1	a	a	DET
etr-23958	323	2	seismic	seismic	ADJ
etr-23958	323	3	shift	shift	NOUN
etr-23958	323	4	regarding	regard	VERB
etr-23958	323	5	big	big	ADJ
etr-23958	323	6	data	datum	NOUN
etr-23958	323	7	:	:	PUNCT
etr-23958	323	8	you	you	PRON
etr-23958	323	9	ca	can	AUX
etr-23958	323	10	n't	not	PART
etr-23958	323	11	open	open	VERB
etr-23958	323	12	an	an	DET
etr-23958	323	13	industry	industry	NOUN
etr-23958	323	14	publication	publication	NOUN
etr-23958	323	15	or	or	CCONJ
etr-23958	323	16	attend	attend	VERB
etr-23958	323	17	a	a	DET
etr-23958	323	18	conference	conference	NOUN
etr-23958	323	19	without	without	ADP
etr-23958	323	20	seeing	see	VERB
etr-23958	323	21	a	a	DET
etr-23958	323	22	discussion	discussion	NOUN
etr-23958	323	23	about	about	ADP
etr-23958	323	24	big	big	ADJ
etr-23958	323	25	data	datum	NOUN
etr-23958	323	26	or	or	CCONJ
etr-23958	323	27	analytics	analytic	NOUN
etr-23958	323	28	.	.	PUNCT
etr-23958	324	1	casino	casino	NOUN
etr-23958	324	2	journal	journal	PROPN
etr-23958	324	3	,	,	PUNCT
etr-23958	324	4	31(5	31(5	NUM
etr-23958	324	5	)	)	PUNCT
etr-23958	324	6	,	,	PUNCT
etr-23958	324	7	14	14	NUM
etr-23958	324	8	.	.	PUNCT
etr-23958	325	1	sears	sears	PROPN
etr-23958	325	2	,	,	PUNCT
etr-23958	325	3	h.	h.	PROPN
etr-23958	325	4	(	(	PUNCT
etr-23958	325	5	2019	2019	NUM
etr-23958	325	6	)	)	PUNCT
etr-23958	325	7	.	.	PUNCT
etr-23958	326	1	how	how	SCONJ
etr-23958	326	2	to	to	PART
etr-23958	326	3	use	use	VERB
etr-23958	326	4	social	social	ADJ
etr-23958	326	5	data	datum	NOUN
etr-23958	326	6	analytics	analytic	NOUN
etr-23958	326	7	to	to	PART
etr-23958	326	8	inform	inform	VERB
etr-23958	326	9	your	your	PRON
etr-23958	326	10	marketing	marketing	NOUN
etr-23958	326	11	strategy	strategy	NOUN
etr-23958	326	12	.	.	PUNCT
etr-23958	327	1	retrieved	retrieve	VERB
etr-23958	327	2	from	from	ADP
etr-23958	327	3	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketingstrategy/	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketingstrategy/	PROPN
etr-23958	327	4	suo	suo	PROPN
etr-23958	327	5	,	,	PUNCT
etr-23958	327	6	c.	c.	PROPN
etr-23958	327	7	;	;	PUNCT
etr-23958	327	8	zhang	zhang	PROPN
etr-23958	327	9	,	,	PUNCT
etr-23958	327	10	h.	h.	PROPN
etr-23958	327	11	(	(	PUNCT
etr-23958	327	12	2015	2015	NUM
etr-23958	327	13	)	)	PUNCT
etr-23958	327	14	.	.	PUNCT
etr-23958	328	1	influencing	influence	VERB
etr-23958	328	2	factors	factor	NOUN
etr-23958	328	3	and	and	CCONJ
etr-23958	328	4	development	development	NOUN
etr-23958	328	5	proposals	proposal	NOUN
etr-23958	328	6	of	of	ADP
etr-23958	328	7	business	business	NOUN
etr-23958	328	8	space	space	NOUN
etr-23958	328	9	around	around	ADP
etr-23958	328	10	hsr	hsr	NOUN
etr-23958	328	11	station	station	NOUN
etr-23958	328	12	–	–	PUNCT
etr-23958	328	13	a	a	DET
etr-23958	328	14	case	case	NOUN
etr-23958	328	15	study	study	NOUN
etr-23958	328	16	of	of	ADP
etr-23958	328	17	cities	city	NOUN
etr-23958	328	18	along	along	ADP
etr-23958	328	19	shanghai	shanghai	PROPN
etr-23958	328	20	-	-	PUNCT
etr-23958	328	21	nanjing	nanjing	PROPN
etr-23958	328	22	hsr	hsr	PROPN
etr-23958	328	23	with	with	ADP
etr-23958	328	24	poi	poi	PROPN
etr-23958	328	25	data	data	PROPN
etr-23958	328	26	.	.	PUNCT
etr-23958	329	1	city	city	PROPN
etr-23958	329	2	planning	planning	PROPN
etr-23958	329	3	review	review	PROPN
etr-23958	329	4	,	,	PUNCT
etr-23958	329	5	39(7	39(7	NUM
etr-23958	329	6	)	)	PUNCT
etr-23958	329	7	,	,	PUNCT
etr-23958	329	8	43	43	NUM
etr-23958	329	9	-	-	SYM
etr-23958	329	10	49	49	NUM
etr-23958	329	11	.	.	PUNCT
etr-23958	330	1	troester	troester	PROPN
etr-23958	330	2	,	,	PUNCT
etr-23958	330	3	m.	m.	NOUN
etr-23958	330	4	(	(	PUNCT
etr-23958	330	5	2012	2012	NUM
etr-23958	330	6	)	)	PUNCT
etr-23958	330	7	.	.	PUNCT
etr-23958	331	1	big	big	ADJ
etr-23958	331	2	data	datum	NOUN
etr-23958	331	3	meets	meet	VERB
etr-23958	331	4	big	big	ADJ
etr-23958	331	5	data	datum	NOUN
etr-23958	331	6	analytics	analytic	NOUN
etr-23958	331	7	,	,	PUNCT
etr-23958	331	8	three	three	NUM
etr-23958	331	9	key	key	ADJ
etr-23958	331	10	technologies	technology	NOUN
etr-23958	331	11	for	for	ADP
etr-23958	331	12	extracting	extract	VERB
etr-23958	331	13	real	real	ADJ
etr-23958	331	14	-	-	PUNCT
etr-23958	331	15	time	time	NOUN
etr-23958	331	16	business	business	NOUN
etr-23958	331	17	value	value	NOUN
etr-23958	331	18	from	from	ADP
etr-23958	331	19	the	the	DET
etr-23958	331	20	big	big	ADJ
etr-23958	331	21	data	datum	NOUN
etr-23958	331	22	,	,	PUNCT
etr-23958	331	23	that	that	PRON
etr-23958	331	24	threatens	threaten	VERB
etr-23958	331	25	to	to	PART
etr-23958	331	26	overwhelm	overwhelm	VERB
etr-23958	331	27	traditional	traditional	ADJ
etr-23958	331	28	computing	computing	NOUN
etr-23958	331	29	architectures	architecture	NOUN
etr-23958	331	30	.	.	PUNCT
etr-23958	332	1	sas	sas	PROPN
etr-23958	332	2	institute	institute	PROPN
etr-23958	332	3	.	.	PROPN
etr-23958	333	1	sas	sas	PROPN
etr-23958	333	2	institute	institute	PROPN
etr-23958	333	3	inc	inc	PROPN
etr-23958	333	4	.	.	PROPN
etr-23958	333	5	white	white	PROPN
etr-23958	333	6	paper	paper	PROPN
etr-23958	333	7	.	.	PUNCT
etr-23958	334	1	verhoef	verhoef	NOUN
etr-23958	334	2	,	,	PUNCT
etr-23958	334	3	p.	p.	PROPN
etr-23958	334	4	c.	c.	PROPN
etr-23958	334	5	,	,	PUNCT
etr-23958	334	6	kooge	kooge	PROPN
etr-23958	334	7	,	,	PUNCT
etr-23958	334	8	e.	e.	PROPN
etr-23958	334	9	,	,	PUNCT
etr-23958	334	10	&	&	CCONJ
etr-23958	334	11	walk	walk	VERB
etr-23958	334	12	,	,	PUNCT
etr-23958	334	13	n.	n.	PROPN
etr-23958	334	14	(	(	PUNCT
etr-23958	334	15	2016	2016	NUM
etr-23958	334	16	)	)	PUNCT
etr-23958	334	17	.	.	PUNCT
etr-23958	335	1	creating	create	VERB
etr-23958	335	2	value	value	NOUN
etr-23958	335	3	with	with	ADP
etr-23958	335	4	big	big	ADJ
etr-23958	335	5	data	datum	NOUN
etr-23958	335	6	analytics	analytic	NOUN
etr-23958	335	7	:	:	PUNCT
etr-23958	335	8	making	make	VERB
etr-23958	335	9	smarter	smart	ADJ
etr-23958	335	10	marketing	marketing	NOUN
etr-23958	335	11	decisions	decision	NOUN
etr-23958	335	12	.	.	PUNCT
etr-23958	336	1	london	london	PROPN
etr-23958	336	2	:	:	PUNCT
etr-23958	336	3	routledge	routledge	PROPN
etr-23958	336	4	.	.	PUNCT
etr-23958	337	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
etr-23958	337	2	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	PROPN
etr-23958	337	3	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	PROPN
etr-23958	337	4	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#7783591760ba	PROPN
etr-23958	337	5	https://info.monetate.com/2019-personalization-study.html	https://info.monetate.com/2019-personalization-study.html	ADV
etr-23958	337	6	https://www.mongodb.com/scale/unstructured-data-in-big-data	https://www.mongodb.com/scale/unstructured-data-in-big-data	NOUN
etr-23958	337	7	https://www.exaptive.com/blog/what-is-a-data-application	https://www.exaptive.com/blog/what-is-a-data-application	NOUN
etr-23958	337	8	https://www.exaptive.com/blog/what-is-a-data-application	https://www.exaptive.com/blog/what-is-a-data-application	NOUN
etr-23958	337	9	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketing-strategy/	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketing-strategy/	PROPN
etr-23958	337	10	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketing-strategy/	https://www.pixlee.com/blog/how-to-use-social-data-analytics-to-inform-your-marketing-strategy/	NOUN