id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
eblip-19647	Porat, Lynne	Marketing and Assessment in Academic Libraries: A Marriage of Convenience or True Love?	2013.0		.htm	text/html	3805	167	48	Marketing library service assessment. Introduction   The last decade has seen an increase in the interdependence of library marketing and assessment (Alire, 2007; Wright and White, 2007) – a relationship whose importance was recognized earlier in the private sector by Souder (1981) who found that “R & D/Marketing interface problems was a major factor in the failure of new products” (p. 67).	cache/eblip-19647.htm	txt/eblip-19647.txt