id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fueconorg-327	Šušić, Vukašin; Mojić, Jovica	ROLE OF MARKETING EVENTS IN THE DEVELOPMENT OF TOURIST DESTINATIONS	2014	13	.pdf	application/pdf	5751	292	46	Key Words: marketing events, tourist destinations, economic role, promotion. To begin the research, parallel with the review of the literature, it is useful to define the role of event marketing, marketing mix instruments to identify the events, determine the basic marketing objectives, design and develop the product concept of event, choose a strategy of promoting tourist destinations, with the aim to establish a marketing mix and execute promotion events in the integrated marketing communications, and present the results of research marketing events in Serbia.	cache/fueconorg-327.pdf	txt/fueconorg-327.txt