id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fueconorg-4258	Shanker, Ravi	MARKETING CULTURE IN FINANCIAL SERVICES WITH SPECIFIC REFERENCE TO RETAIL BANKING IN INDIA	2019	18	.pdf	application/pdf	8358	480	45	Marketing culture refers to the pattern of shared values and beliefs that help individuals understand the marketing function and provide them with norms for behavior in the firm. The questionnaire uses 34 items measuring six dimensions of marketing culture, as identified by leading researchers.	cache/fueconorg-4258.pdf	txt/fueconorg-4258.txt