id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fueconorg-6556	Jovanović, Milica; Krstić, Bojan; Milanović, Sandra	THE IMPACT OF BRAND VALUE ON MARKET PERFORMANCE INDICATORS OF HIGH-TECHNOLOGY ENTERPRISES	2021	12	.pdf	application/pdf	6015	371	55	Brand value as a determinant of market performance indicators Many studies indicate the impact of brand value on the enterprises's business performance, both financial (Yoo et al., 2000; Kim et al., 2003; Yeung & Ramasamy, 2008; Mohan & Sequeira, 2013; Mizik, 2014; Arora & Chaudhary, 2016; Veljković & Kaličanin, 2016) and market performance (Barth et al., 1998; Kerin & Sethuraman, 1998; Yeung & Ramasamy, 2008; Mohan & Sequeira, 2013; Hsu et al., 2013; Kirk et al., 2013; Krstić, 2014, p. 196; Mizik, 2014; Arora & Chaudhary, 2016; Topuz & Akşit, 2016; Brand value can be considered an intangible asset of an enterprise, whose impact on the market performance indicators must be taken into account.	cache/fueconorg-6556.pdf	txt/fueconorg-6556.txt