id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fennia-3712	Hall, C. Michael	Santa Claus, place branding and competition	2008	9	.pdf	application/pdf	7178	350	72	The paper concludes by noting po- tential future issues for Santa related place branding and Christmas tourism in- cluding the impact of climate change and issues of authenticity. Rovaniemi and Lapland have been at the forefront of Santa related place branding but other locations, some within other slightly different Christmas traditions such as in Norway, are also seeking to utilise Santa and Christmas in order to construct place advantage over other regions.	cache/fennia-3712.pdf	txt/fennia-3712.txt