From the Editor This issue contains Issue 4 of Volume 25 of Financial Services Review (FSR). I would like to thank the board and members of the Academy of Financial Services for their continued support. I continue to work in broadening the scope of articles, while still focusing on individual financial management and personal financial planning. I encourage authors to reach out when discussing implications of their findings in a more comprehensive way. As such, all articles in the Journal more appropriately relate to financial planning issues. The lead article “Exploring the Demand for Retirement Planning Advice: The Role of Financial Literacy” is coauthored by Martin C. Seay at Kansas State University, Kyoung Tae Kim at University of Alabama, and Stuart J. Heckman at Kansas State University. The authors extend previous research on the relationship between financial literacy and financial advice seeking in three ways: (1) examine financial planner use specifically within the context of retirement planning, (2) incorporate Huston’s (2010) framework of financial literacy, and (3) use longitudinal data to investigate the initiation, maintenance, and termination of financial planner use. They find that their results (from the 2010 and 2012 National Longitudinal Survey of Youth 1979) show a positive association between the components of financial literacy and financial planner use for retirement planning. The second article “College student interest in personal finance education” is coauthored by Christine Harrington and Walter Smith, both at Auburn University at Montgomery. The authors investigate demand for investing in financial literacy while in college using survey responses from a cross-section of students. Their results indicate that student interest in personal finance education is largely a function of perceived return, time cost, financial independence, and gender where female students have relatively more interest. Income, patience in consumption, credit experience, and numerical ability. Their results support offering learning opportunities for individual personal finance topics in addition to a personal finance course. The third article, “Procedure to determine the optimal Roth IRA versus deductible IRA allocation” is coauthored by Robert M. Hull at Washburn University and John B. Hull at American Century Investment Services, Inc. The authors develop a procedure to guide the Roth IRA versus deductible IRA (RVD) allocation decision. They find that a modest earning couple can achieve a lifetime wealth gain amounting to about $180,000 in today’s dollars. Their models allows changes in key variables such as salary match, adjusted gross income, portfolio returns, and withdrawal years. The fourth article, “Determining the Return-Maximizing Portfolio Leverage and its Limita- tions” is coauthored by Robert A. Ott and Timothy E. Zimmer, both at University of Indianapolis. Financial Services Review 25 (2016) v–vii 1057-0810/16/$ – see front matter © 2016 Academy of Financial Services. All rights reserved. The authors hypothesize that leverage in the risk allocation of an investment portfolio can be an effective strategy in achieving overall portfolio goals. Their research focuses on the limitations by explicitly including the volatility drag from leveraging the expected portfolio returns. They show that maximizing the expected portfolio returns with respect to leverage results in a return- maximizing condition that balances the gains from leverage with the losses in the volatility drag. They graphically illustrate the return-maximizing condition over a range of investment returns to produce a return-maximizing leverage curve. The final article, “Household Use of Financial Planners: Measurement Considerations for Researchers” is coauthored by Stuart J. Heckman at Kansas State University, Martin C. Seay at Kansas State University, Kyoung Tae Kim at University of Alabama, and Jodi C. Letkiewicz at York University. Using the Certified Financial Planner (CFP) Board’s definition of financial planning, the authors evaluate the validity of the measures of financial planner use in publicly available datasets. The author’s review of Financial Services Review, Journal of Personal Finance, Journal of Financial Planning, Journal of Family and Economic Issues, Journal of Consumer Affairs, and Journal of Financial Counseling and Planning identified seven datasets that were commonly used to investigate financial planner use. They find that of these, the two most promising measures were found in the Survey of Consumer Finances and the National Longitudinal Study of Youth (1979). This article critically evaluates these measures and provides insights into the development of better measures of financial planner use for the future. Thanks to those who make the journal possible, especially the referees and contributing authors. Over the past year, the following reviewers provided excellent reviews of the articles you enjoyed within the pages of Financial Services Review. I would like to send a special thank you to the many reviewers that have significantly contributed to the quality of our journal by providing timely and thorough reviews of the submissions to our journal. Yasser Alhenawi University of Evansville Phil Baird Duquesne University Anup Basu Australia Lew Coopersmith Rider University Brenda Cude University of Georgia Gio Fernandez Stetson University Greg Filbeck Penn State University Philip Gharghori Monash University Angelica Gonzalez United Kingdom John Grable University of Georgia Suzanne Gradisher Akron University Vickie Hampton Texas Tech University Andrea Hershatter Emory Dieter Hess University of Colgne Matthew Hurst Stetson University David Hunter University of Hawaii Richard Kish Lehigh University Van Son Lai Universite Laval KC Ma Stetson University Charles Larkin Trinity College Dublin Camilla Mazzoli Università Politecnica David Michayluk Australia vi Editorial / Financial Services Review 25 (2016) v–vii Please consider submission to the Financial Services Review and rely on the style information provided to ease readability and streamline the review process. The Journal welcomes articles over the range of areas that comprise personal financial planning. While FSR articles are certainly diverse in terms of topic, data, and method, they are focused in terms of motivation. FSR exists to produce research that addresses issues that matter to individuals. I remain committed to the goal of making Financial Services Review the best academic journal in individual financial management and personal financial planning. Best regards, Stuart Michelson Editor Financial Services Review David Nanigian CSU Fullerton David North University of Richmond Barbera O’Neill Rutgers Wade Pfau The American College Kenneth Ryack Quinnipiac University Kathyrn Simms Old Dominion University Sandeep Singh Brockport University Jerry Stevens University of Richmond Gene Stout Central Michigan Dante Suarez Trinity College Ning Tang San Diego State University Barton Waring BartonWaring viiEditorial / Financial Services Review 25 (2016) v–vii