id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fens-599	BOJKOVSKA, Katerina; JOSHEVSKA, Fanche; VELEVSKA, Andrijana; BOJKOVSKI, Sasho	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA	2018	8	.pdf	application/pdf	4293	144	35	The main objective of marketing research is to provide relevant information, increase of success and decrease of risk in company’s working and making right marketing decisions on the basis of gathered marketing information. The objective of the research is to show the significance of marketing research in modern working conditions not only of companies in general, but of companies in milk processing industry in the Republic of Macedonia as well, because it provides significant information for the market, consumers’ needs, wishes and requests, the demand for certain type of products, influence of prices on the consumers’ decision for buying milk and dairy products, etc.	cache/fens-599.pdf	txt/fens-599.txt