id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
fbem-10685	Zhang, Xiaoyan; Guan, Xinyu; Zhao, Wenqin	Study on the Perceived Brand Image of Nongfu Spring based on UGC Data	2023	9	.pdf	application/pdf	6563	268	48	China Abstract: Brand image is a key factor in attracting consumers, and User Generated Content (UGC) on e-commerce platforms accurately reflects consumers' perception and preferences for brand image to a certain extent. There is a casual relationship between brand image, the brand's behaviour and activities will influence the shaping of the brand image, which in turn promotes the brand's development and market competitiveness.	cache/fbem-10685.pdf	txt/fbem-10685.txt